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What makes a community truly thrive—and how do you build one that actually lasts? In this episode, Dr. Lauryn sits down with community architect and growth strategist Haley Westfall to explore how genuine connection, shared purpose, and intentional design can transform your audience into loyal advocates. Whether you're growing an online membership, planning local events, or nurturing patient relationships in your practice, this conversation will change the way you think about engagement and belonging.Together, Lauryn and Haley unpack the keys to sustainable community growth, from cultivating meaningful in-person experiences to creating structure that encourages participation. They discuss how to use strategy and empathy to grow without burnout, why small, purpose-driven groups often outperform massive audiences, and how authentic service—not sales—creates lasting success.Key Takeaways:Community is built through service, not selling. The most powerful growth comes when you focus on helping others connect and feel seen, not just driving conversions.Structure creates safety. Whether online or in-person, clear expectations and simple frameworks help members engage more deeply and consistently.Small and specific wins big. Niche, purpose-driven communities often create stronger loyalty and more meaningful impact than broad, general ones.Strategic connection fuels growth. Collaboration with aligned professionals and nurturing existing relationships can lead to exponential business and personal success.About the Guest:Haley Westfall is a former corporate healthcare leader turned community architect and growth strategist. As the founder of The Table and co-founder of Collab Culture, she helps entrepreneurs and business leaders create authentic, high-functioning communities that fuel connection, collaboration, and long-term success. Through her events, consulting, and membership programs, Haley blends strategic systems with genuine relationship-building to help brands grow with purpose and impact.Find all things Haley WestfallFollow Haley: Instagram | LinkedInResources:Grow Your Following: A 3-Day Bootcamp for Healthcare Providers Who Want More Reach, More Followers, and More Impact (October 28th, 29th, 30th)Join The Uncharted CEO: An 8-week immersive experience for clinic owners designed to increase revenue, maximize profits, and build cash flow systems that create freedom NOW, not at 65. Not sure if The Uncharted CEO is right for you? Take the quiz and find out!Follow She Slays on YouTube to watch video versions of the show and get additional content!Sign up for the Weekly Slay newsletter!Follow She Slays and Dr. Lauryn: Instagram | X | LinkedIn |
In this Ask Allison, we're tackling a big question: Why isn't my practice filling up? You're not alone—and it's not your fault. Most therapists were never taught how to market or niche effectively. We'll cover the three biggest culprits—an unclear niche, weak marketing, and doing too much at once—and how to turn things around with clarity and focus. Sponsored by TherapyNotes®: Looking to switch EHRs? Try TherapyNotes® for 2 months free by using promo code ABUNDANT at therapynotes.com. Grab my FREE weekly worksheet (plus other free tools to grow your practice) here: www.abundancepracticebuilding.com/links Need help with your niche? Check out our Know Your Niche course (just $27!) and learn how to attract your ideal client effortlessly: www.abundancepracticebuilding.com/niche Ready to fill your practice faster? Join the Abundance Party today and get 75% off your first month with promo code ASK: www.abundancepracticebuilding.com/abundanceparty
On Rodric's launch day for his latest #1 best-selling book, The Magnet, The Method & The Machine, he and Aurora Winter jam on books as lead magnets, why early reviews matter, and how to pick (and win) Amazon categories. Aurora shares her “push/pull” framework for finally finishing your book, the niche-first logic behind standout messaging, and why AI makes your human story more valuable, not less. They swap tactics (Publisher Rocket, K-lytics, BookFunnel), talk legacy vs. perfectionism, and dig into the kind of uncomfortable conversations that deepen relationships—and your writing. If you've got a book in you (or a business that needs one), this one's a blueprint for momentum you can use today.Highlights & takeawaysEarly reviews are oxygen for launches—line them up ~30 days ahead and publish Day 1.Use tools to choose categories, don't guess: Publisher Rocket (easy) and K-lytics (depth).Books are scalable service: help millions while serving a small, high-touch client roster.“Double down on being human in the age of AI”—your story is the differentiator.Niche > general: the “million-dollar message” needs one person's ears to perk up.Relationship depth = # of uncomfortable conversations you're willing to have.Notable quotes“LLMs make creation easier—but they're average. Your personal story is where the gold is.”“The depth of a relationship is measured by the number of uncomfortable conversations we're willing to have.”“Double down on being human in the age of AI—that's where the joy is.”Timestamps0:00 Cold open: Rodric's world tour + launch day vibes.1:10 Why reviews in the first 24 hours really matter—and how to get them.3:40 Categories that you can realistically win (and why that #1 tag matters).7:00 The viral video that sparked the book (3 Laws & 9 Levers).8:10 AI vs. authenticity: information vs. inspiration.15:55 Aurora's “push/pull” method to finish your book.17:45 Niche, message, and the 80/20 of communication.27:15 Strategic Basics: Aurora's weekly YouTube insights.28:20 Wisdom, setbacks, and silver linings.34:30 Why Rodric wrote The Magnet, The Method & The Machine.Guest linksAurora Winter's Media Page: This has recent interviews and general media information: https://www.aurorawinter.com/media/Aurora Winter's PR Photos & Book Covers: https://www.aurorawinter.com/prphotos/One Sheet with Sample Questions: https://aurorawinter.com/onesheet/Aurora-Winter-Impact-One-Sheet.pdfTurn Words Into Wealth Gift eBook for you: https://dl.bookfunnel.com/7o54im0y52Magic, Mystery and the Multiverse Gift eBook for you: https://dl.bookfunnel.com/bd91o9fg2zGift for Your Audience - Includes your Turn Words-to-Wealth starter library and a video masterclass on how to attract capital, clients, and media coverage.: https://turnwordsintowealth.comAurora Winter Website: https://www.aurorawinter.comSame Page...
My live Ask Allison recording sessions are a great way to get free, conversational support. Today's podcast episode—sponsored by our friends at TherapyNotes®—features a clip from one of those sessions, recorded back in September. In it, we cover topics like marketing strategies for therapists, transitioning off therapy platforms, networking and relationship building, niching and messaging, and practical tips for marketing and practice management. Watch the entire Ask Allison Live recording on our YouTube channel! Want to partake in the next Ask Allison Live? Email help@abundancepracticebuilding.com for a link to register. PS: It's free! Sponsored by TherapyNotes®: Use promo code Abundant for 2 months free Ready to fill your practice faster? Join the Abundance Party today and get 75% off your first month with promo code PODCAST: www.abundancepracticebuilding.com/abundanceparty
Ever wondered how someone could make half their annual photography income in just one week? That's exactly what happened to Megan O'Hare when she ran her first strategic Black Friday promotion.In this episode, I'm sitting down with Megan O'Hare, the powerhouse behind The Photo Project—a course that teaches moms how to organize their digital photo chaos. We're diving deep into how Megan went from making around $7,000 on her first attempt at a Black Friday sale to crushing it with $51,000 the following year using my Black Friday in a Box strategy. She's pulling back the curtain on exactly how she structures her promotions, why her done-for-you service sells out twice a year, and how she's built a business model that allows her to barely touch social media while still growing her email list and revenue consistently.This conversation is packed with strategy gold, including why Megan limits her high-ticket one-to-one offers to just two sale periods per year, how she's made certain products available ONLY during Black Friday (talk about built-in urgency!), and why 95% of her done-for-you clients are people who already bought her course but decided they'd rather just have her do it.What you'll learn:How Megan went from $7K to $51K in Black Friday sales by implementing a strategic promotion planThe exact structure of her 5-day Black Friday sale and why limiting availability creates massive demandWhy her done-for-you service clients are almost always previous course buyers (and what that means for YOUR business model)How she runs a summer sale using the same Black Friday strategy for an additional revenue boostHer approach to making certain products available ONLY during promotional periods to drive urgencyWhy lead generation ads are her "cost of doing business" and how she thinks about ROI differentlyThe truth about her email marketing strategy (spoiler: it's not perfect, and that's okay)How she's structured pricing for her done-for-you service to avoid awkward money conversationsResources Mentioned in this episode:Black Friday in a Box: https://gemmabonhamcarter.com/black-friday The Photo Project: https://thephotoproject.co/ Megan O'Hare on Instagram: https://www.instagram.com/oharephotos/ Your Next Steps:Work with Me: https://www.gemmabonhamcarter.com/programsWhat I Use to Run My 7-Figure Business: https://gemmabonhamcarter.com/toolsConnect on Social: https://www.instagram.com/gemma.bonhamcarter Support the show
What happens when a national fitness brand realizes its best members are over 40? For Row House, it sparked a powerful new direction—and a brand refresh rooted in vitality, community, and smart training.In this episode of the Optimal Aging Podcast, Jay Croft chats with Noel Miller, Row House's Manager of Training and a 30-year fitness pro. Noel shares how the indoor rowing franchise took a close look at its data, saw who was showing up, and leaned all the way into a smart, low-impact, high-intensity training model that's ideal for midlife adults.This is more than a business case study—it's a roadmap for fitness professionals who want to grow by speaking directly to people over 40 in ways that are authentic, inclusive, and deeply motivating.
In this conversation, we're joined by Greg Fischer, founder of Well Oiled Machine — a direct hire recruitment firm specializing in recruiting "internal" offshore employees from every corner of the globe.Greg shares his journey from being a recruiter to becoming a successful agency owner, discussing the challenges and triumphs he faced along the way. Throughout, he emphasizes the importance of finding fulfillment in one's work, the power of niching down in recruitment, and the potential of offshoring as a strategy for growth.It's an inspiring episode on multiple levels — one that will have you thinking about your own path AND your agency's. A must-listen (I know; we always say that...but we really, really mean it!). Chapters:00:00 - From recruiter to global agency owner: The Greg Fischer journey03:20 - The two ingredients every recruitment agency needs for growth09:50 - Why global offshoring became the key to scaling14:50 - The mindset shift from recruiter to entrepreneur19:50 - The most unexpected lesson in scaling a recruitment agency25:20 - Defining your Ideal Client Profile (ICP) for your recruitment agency30:20 - The breaking point: Why he walked away from his recruiting job37:30 - Building a winning culture in a global, remote-first agency43:38 - The power of niching down: From generalist to industry authority51:45 - Reinventing recruitment with a global talent strategy56:50 - Greg's final advice for ambitious agency owners.Explore all our episodes and catch the full video experience at loxo.co/podcastsBecoming a Hiring Machine is brought to you by Loxo. To discover more about us, just visit loxo.co
Feeling lost on the creative journey? Download our 7 step Creative Career Path Handbooklet for FREE by signing up to our newsletter: http://andyjpizza.substack.com --- Find your niche. Stand out from the competition. Find your unique selling point. Easier said than done. Right? In this episode we explore where your creative edge might be hiding and how to strategically think about your place within the creative markets you find yourself in. SHOW NOTES: Get the Creative Career Path Handbook by signing up to the newsletter: andyjpizza.substack.com Producer / Editor: Sophie Miller http://sophiemiller.coAudio Editing / Sound Design: Conner Jones http://pendingbeautiful.coSoundtrack / Theme Song: Yoni Wolf / WHY? http://whywithaquestionmark.com SPONSORS:SQUARESPACEHead to https://www.squarespace.com/PEPTALK to save 10% off your first purchase of a website or domain using code PEPTALK Learn more about your ad choices. Visit megaphone.fm/adchoices
Can you turn an intimate passion into a multi-million dollar enterprise? Absolutely. This week on the show, we sit down with Liz Hansen, the owner and photographer at Chicago Boudoir Photography, who scaled her niche creative business to over $1 Million in annual revenue by empowering women—especially those over 40—to reclaim their self-worth.Liz's journey is the ultimate masterclass in blending purpose and profit. She shares the honest, actionable blueprint for making the leap, even when you start later in life as a busy, married mom of two.In this episode, Liz reveals her insights on:The Big Leap: What inspired her to start a boudoir business in her 30s, and how to identify when it's the right time for you to take your entrepreneurial leap.Creative to CEO: The specific steps she took to transition from being a passionate creative to running a successful, sustainable business owner.The Confidence Factor: The hard-won lessons she's learned about authentic marketing, premium pricing strategies, and creating a client experience that drives referrals and high-value transactions.Niche Domination: How her hyper-focus on empowering women over 40 became the key to her market dominance and viral success (including features on TEDx and NPR).If you're a creative entrepreneur struggling with pricing or looking for the inspiration to finally turn your unique passion into a profitable business, this episode will show you exactly how to do it.Support the showRemember to subscribe for free to stay current with entrepreneur conversations. Want the episode freebie or have a question for our guest or Vincent? Interested in becoming a guest or show partner? Email us.This Episode is Brought to You By: Coming Alive Podcast Production: www.comingalivepodcastproduction.com Music Credits: Copyright Free Music from Adventure by MusicbyAden.
Today I am joined by Rachel Clarke! Rachel is a visual strategist and photographer based in Greenville, SC. She works with founders and creative directors in the fashion, lifestyle, and travel industries.In this episode Rachel and I chat about her time as a wedding photographer, how the pandemic influenced her business, why you should find your niche as a photographer, how to speak directly to your client, why she decided to rebrand to Clarke Narrative, and so much more! Rachel's InstagramRachel's WebsiteHunterSeven Foundation
In this episode, Lauren talks to the seller of an Amazon FBA business created in June 2016 in the outdoors and apparel & accessories niches. Listen in to find out how the business makes an average of $52,179.00 per month in net profit, why the seller has decided to sell, the lessons learned from running the business, and much more. Visit https://empireflippers.com/listing/86981 to learn more about this business.
In this episode, Lauren talks to the seller of an Amazon FBA and eCommerce business created in February 2013 in the home, baby care, apparel & accessories, and children niches. Listen in to find out how the business makes an average of $9,681.00 per month in net profit, why the seller has decided to sell, the lessons learned from running the business, and much more. Visit https://empireflippers.com/listing/83866 to learn more about this business.
James Terry, CEO and founder of GreenTeam, discusses his company's focus on clients and how service standards fueled its organic growth.
Ready to turn your God-led passion into profit? This $27 audio bundle walks you through the steps to start monetizing what God placed on your heart. CLICK HERE to purchase!Or, fill out this application to apply for 1:1 coaching in 2025!On episode #189, I'm walking you through a simple 3-step formula to help you find your niche and craft a clear, confident “I help” statement that speaks directly to your audience.If you want to follow along, grab my free fill-in-the-blank checklist to make the process easy and actionable! Just download it below and start defining who you help and how you help them today.*This podcast is brought to you by Tinseltown Mom*Follow Me!TinseltownMom BlogInstagramFacebookXPinterestLinkedIn
Meet Alice Kapitein, an educator and bridal stylist (and one of my incredible former clients) known for clean, polished hair that photographs beautifully and lasts all day. We cover technique, client experience, and the backend pieces that make a bridal business feel effortless for both you and your brides.→ Clean and polished styling fundamentals that prevent frizz at every step→ The product layering Alice uses from prep to pinning→ Why ninety percent of her brides wear extensions and how that changes hold→ Trial process that reduces opinions and increases clarity→ What to send brides before the trial so the day runs smoothly→ On-location prep instructions that save time→ Booking systems that keep everything organized in one place→ Content and captions that build trust on instagram→ 2025 bridal hair trends brides are requesting nowWhat we coverAlice's path from office job to full bridal book and educatorChoosing a clear niche and why it made marketing easierHow consistent posting plus specific captions created demandBuilding trust with before and afters for thin, thick, and curly hairExtensions as a standard for loose styles and glam wavesTrial structure, boundaries, and clear expectationsOn-site workflow, prep from the night before, and using a crimper for gripKeeping buns modern and small with padding and ponytail strategyBusiness tools: using a dedicated bridal booking system for contracts, emails, and portalsTrends for 2025: soft glossy glam waves, smooth half-up twists, tight modern bunsTactical takeaways→ Smooth as you go: liquid hairspray, spray wax, comb or fork at each phase→ Layer products lightly and consistently instead of fixing frizz at the end→ For very heavy hair, anchor a center ponytail first, then build clean structure→ Include extensions for longevity on loose styles and waves→ Send a trial guide that covers hair prep, guests, timing, and limits→ Recommend brides come alone to the trial to avoid too many opinions→ Use a client portal to centralize contracts, timelines, and inspo photos→ Write captions that teach and build trust, not just pretty photosConnect with AliceInstagram: https://www.instagram.com/alicekapitein_hairstyling/Education and online academy: see the link in her bio
In this episode, Lauren talks to the seller of an Amazon FBA and eCommerce business created in October 2023 in the home niche. Listen in to find out how the business makes an average of $15,726.00 per month in net profit, why the seller has decided to sell, the lessons learned from running the business, and much more. Visit https://empireflippers.com/listing/88474 to learn more about this business.
In this episode, Lauren talks to the seller of an Amazon FBA business created in August 2021 in the health & fitness niche. Listen in to find out how the business makes an average of $17,981.00 per month in net profit, why the seller has decided to sell, the lessons learned from running the business, and much more. Visit https://empireflippers.com/listing/88267 to learn more about this business.
Join Josh in this week's vlog as he shares updates on his busy life balancing a family law practice and co-founding a tech company in the Greater Toronto Area. Josh discusses the ebb and flow of litigation work, details his tech firm's advancements in automated immigration forms, and highlights his thoughts on the importance of niche solutions in tech development. Additionally, he reviews the books 'Crushing It' by Gary Vaynerchuk and 'Mastery' by Robert Green, sharing insights and recommendations for readers interested in personal growth and mastery. Never miss an update by joining the substack here: https://joshschachnow.substack.com/ 00:00 Introduction and Weekly Update 01:04 Law Firm Insights and Court Preparations 04:30 Tech Company Developments and Niche Strategies 07:58 Community Building and AI in Legal Practice 08:38 Book Reviews and Recommendations 12:44 Conclusion and Thanksgiving Wishes
In the Niche community, a member recently asked how to prepare for ILTM, and it sparked a bigger conversation: how do you really prepare for trade shows, and which ones are actually worth it? This week's Hot Take dives into all things trade shows and how to make the most of them. Robin and Jennifer discuss why niche-specific events often bring the best ROI, how ego and confidence both play a role in attending, and why you should align shows with your true business focus. From prep tips like reviewing supplier lists and packing smart, to etiquette advice on punctuality and professionalism, this episode is a must-listen for any advisor gearing up for an industry event. JOIN THE NICHE COMMUNITY - an interactive membership for travel advisors wanting the community, education, & support to grow their business! VISIT THE TEMPLATE SHOP EXPLORE THE PROGRAMS FOLLOW ALONG ON INSTAGRAM @TiqueHQ
Content Marketing 101 | All Things Content Marketing, Social Media & Personal Branding
Resources for Mortgage Brokers
In this episode, the Mayor sits down with industry veteran Jeff Kleid a 30-year insurance innovator, MGA, and carrier leader to talk about the business of hard-to-place risks, the truth about captives, and how brokers can turn complex accounts into profitable opportunities.From selling insurance on the internet in the ‘90s to building niche programs for cannabis, film, and trucking, Jeff shares real-world lessons about taking chances, trusting data, and transforming the way independent agents think about risk.In this episode, we discuss:The evolution from retail broker to MGA and carrierWhy most agents misunderstand captives (and how to use them right)Building programs for high-risk industries like towing and hempHow to niche down without boxing yourself inThe role of AI in underwriting and program innovationKey Takeaways:Don't fear the hard-to-place — that's where opportunity lives.Captives aren't restrictive; they empower growth and control.Niche success is built on relationships and risk awareness.AI is a tool, not a replacement — human insight still wins the day.Connect with Jeff Kleid:LinkedIn: linkedin.com/in/jeffkleidEmail: jdkleid@eliterisk.comWebsite: eliterisk.comSpecial Thanks to Our Sponsors:
Have an idea or tip? Send us a text!What if the best photo you take is just the start? The Dead Pixels Society sits down with Heath Lassiter, founder of Niche AI, to explore how volume imaging is transforming from prints and proofs into living, brand‑ready media—think fusion assets mapped to body parts, refined face replacement, and motion‑from‑stills that parents and guests can't wait to share. Lassiter's roots at Express Digital and deep work across schools, theme parks, events, and cruises give him a rare, pragmatic lens on what actually scales: fast inference, lower COGS, consistent brand aesthetics, and real privacy compliance.Lassiter unpacks Niche AI's core offerings—precision cutouts, fusion scenes, and immersive face swaps—built to operate at enterprise speed and quality. The conversation gets tactical on GPU throughput, cost curves, and why off‑the‑shelf AI often produces generic looks or drifts from target demographics. Heath explains how his team blends proprietary models with in‑house design to nail placement, mood, and age‑appropriate results, and how that approach translates into higher conversions and repeat purchases across e‑commerce.Schools get a spotlight: extend fall capture slightly and replace the operationally heavy spring shoot with AI-driven products—seasonal themes, cap‑and‑gown automation (colors, tassels, even hands and diplomas when needed), and short motion clips for social. We cover data handling, GDPR, API vs on‑prem, and why once‑reluctant enterprises are now opening the door to responsible generative and non‑generative workflows. For parks and events, the image becomes both souvenir and marketing engine, turning guest photos into shareable media that drives reach and revenue.MediaclipMediaclip strives to continuously enhance the user experience while dramatically increasing revenue.Buzzsprout - Let's get your podcast launched!Start for FREEVisual 1stVisual 1st is the premier global conference focused on the photo and video ecosystem. Photo Imaging CONNECTThe Photo Imaging CONNECT conference, March 1-2, 2026, at the RIO Hotel and Resort in Las Vegas, NDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showSign up for the Dead Pixels Society newsletter at http://bit.ly/DeadPixelsSignUp.Contact us at gary@thedeadpixelssociety.comVisit our LinkedIn group, Photo/Digital Imaging Network, and Facebook group, The Dead Pixels Society. Leave a review on Apple and Podchaser. Are you interested in being a guest? Click here for details.Hosted and produced by Gary PageauEdited by Olivia PageauAnnouncer: Erin Manning
In this episode, Lauren talks to the seller of an Amazon FBA business created in March 2015 in the home and equipment niches. Listen in to find out how the business makes an average of $6,160.00 per month in net profit, why the seller has decided to sell, the lessons learned from running the business, and much more. Visit https://empireflippers.com/listing/88409 to learn more about this business.
In this episode, Lauren talks to the seller of a YouTube business created in September 2020 in the entertainment niche. Listen in to find out how the business makes an average of $2,342.00 per month in net profit, why the seller has decided to sell, the lessons learned from running the business, and much more. Visit https://empireflippers.com/listing/88384 to learn more about this business.
Yosi Dediashvili-Drossos, Co-Founder and CTO of City Hive, joins Amir to unpack how a hyper-focused approach helped transform a niche idea into the dominant e-commerce platform for the liquor industry. From bootstrapping into a complex, highly regulated space to giving small brands a voice, Yosi shares how City Hive built the connective tissue across the entire alcohol supply chain—bridging brands, distributors, and local retailers through data, trust, and mission-driven execution.Key Takeaways• Why narrowing your focus often creates more growth than going broad• How City Hive turned regulatory complexity into a competitive advantage• The power of connecting all layers of an industry—brands, distributors, and retailers—through one platform• Why small, single-SKU brands now have a real chance to compete• What founders need to know before tackling a regulated industryTimestamped Highlights00:36 – The origin story: building an e-commerce engine for liquor stores04:00 – When niche focus becomes a gateway to full-scale growth06:49 – Why the liquor supply chain is one of the most fragmented in the U.S.10:22 – The uphill battle for small brands trying to reach consumers12:16 – Empowering micro-brands through digital visibility and data16:42 – How narrowing your scope can actually open new opportunities19:48 – Lessons from scaling in a regulated market22:49 – Yosi's advice for founders navigating complex industriesStandout Moment“You can't solve everything at once. Focus on the next real problem that's in front of you—if you do that well, you'll eventually build something that can solve the bigger picture.”Pro TipsFor founders entering regulated markets: Don't start by trying to fix the system. Start by understanding one piece of it deeply enough that you can actually move it forward.Call to ActionIf you enjoyed this episode, follow The Tech Trek for more conversations with founders building technology that powers real-world industries. Share this episode with someone tackling a complex market—there's a lot they'll take away.
My newsletter: https://simonowens.substack.com/ By the time Eric Coffie launched his YouTube channel in 2016, he was already one of the most successful federal government contractors in the US and employed an entire team that specialized in erecting steel buildings. The YouTube channel came out of his frustration of having to repeat the same advice over and over again to those wanting to break into the industry; he figured he could just record some video explainers and send them to people. But the success of the channel led to him expanding into podcasts, and then before he knew it Eric was operating an entire media company that spanned across video, podcasts, online courses, coaching, events, and even a paid community. In a recent interview, Eric explained how he found an audience by going extremely niche and why he wants to shut down most of his media revenue streams so he can regrow his contracting business.
Erica Goode, the “15 Hour Accountant” and host of the Consultants & Money Podcast, joins Randy Crabtree on Episode 232 of The Unique CPA and proves you can build a thriving, six-figure accounting firm without sacrificing your life. From burnt out Big Four auditor and Fortune 50 finance director to solo firm owner, Erica now earns over $200K a year working just 15 hours a week. Having made intentional choices she made to design a business around her family and values, Erica reveals how she set ironclad boundaries, found her niche with consultants and agency owners, and developed a pricing model that supports both her clients and her lifestyle. Get the full show notes and more resources at TheUniqueCPA.com
Can I kick it? w/ Comedian Malib B | The Isaac Abrams Show Ep 199#comedypodcast @Malikbazillecomedy #theisaacabramsshow #standupcomedians In a lighthearted discussion between Host Isaac Abrams and Guest Malik B, they explore various humorous and philosophical topics, primarily focusing on personal experiences and preferences regarding comedy, life choices, and hypothetical situations. The conversation begins with a reflection on the evolution of comedic style, with one speaker noting how they have grown more comfortable with their own humor over time, emphasizing the importance of authenticity over forced antics. They also touch on the nuances of physical comedy and the balance between engaging with the audience and maintaining one's comedic integrity.The guys delve into the complexities of personal and professional relationships, particularly when it comes to the dynamics of living with a partner. They share anecdotes about the comforts of home life, expressing a mutual appreciation for solitude and the small joys of domesticity, such as spending time with pets or enjoying the simplicity of being at home. The conversation shifts to the humorous aspects of navigating responsibilities within a relationship, highlighting the importance of compromise and understanding in maintaining a happy partnership.As the dialogue progresses, they transition into a more playful segment, discussing hypothetical scenarios such as being locked in a candy shop versus a theme park or choosing between being captured by pirates or a wild tribe. The lighthearted nature of these scenarios allows them to explore deeper themes of adventure, survival, and the human experience, ultimately leading to a discussion about the absurdity of certain life choices. The speakers utilize these hypotheticals to illustrate their differing viewpoints, showcasing their comedic chemistry and ability to riff off one another.The implications of these discussions reveal how humor serves as a coping mechanism for navigating life's unpredictability. By engaging in playful banter about serious topics such as survival and relationship dynamics, the speakers create a relatable narrative that resonates with audiences. They reflect on the absurdities of modern life, often using humor as a lens to examine societal norms and expectations, which adds depth to their seemingly lighthearted exchanges.In conclusion, the conversation encapsulates a blend of humor, introspection, and camaraderie, illustrating how two individuals can navigate the complexities of life through laughter. Their ability to engage in thoughtful yet comedic dialogue highlights the importance of friendship and shared experiences in understanding oneself and the world. This exchange not only entertains but also invites listeners to reflect on their own life choices, relationships, and the value of humor in everyday situations.Comedy podcast, Funny podcast, Humor podcast, Stand-up comedy podcast,Comedian interviews, Comedy sketches, Improv comedy, Hilarious podcast, Laugh-out-loud podcast, Top comedy podcast, Best comedy podcast, Popular comedy podcast, Weekly comedy podcast, Comedy talk show, Comedic banter,Comical commentary, Pop culture comedy, Current events comedy, Satirical comedy,Sarcastic humor, Witty humor, Raunchy humor, Adult comedy podcast,Niche comedy podcast, Musical comedy podcast, Funny interviews, Humorous storytelling, Comedic anecdotes, Entertaining humorcan i kick it yes you can,Comedian Malik B,The Isaac Abrams Show,Niche comedy podcast,Comedy podcast,Funny podcast,Stand-up comedy podcast,Comedian interviews,Comedy sketches,Hilarious podcast,Top comedy podcast,Popular comedy podcast,Weekly comedy podcast,Comedy talk show,Comedic banter,malik bazille,malik bazille stand up,malik bazille boxing,malik bazille creed,malik bazille interview,malik bazille skits,comedian isaac Abrams
Summary Want to create digital products faster and sell smarter on Etsy? In this episode of Crickets to Cha-Chings, Cody Berman sits down with Canva expert Jen Michele to reveal the exact tools and strategies that save time and boost sales. Jen shares how market research prevents wasted effort, why niching down improves visibility, and the Canva features every seller should know—like the brand kit for consistency, magic resize for instant product variations, bulk create for guided journals, and the all-new Canva Sheets for spreadsheets. Whether you're just starting or scaling your online shop, you'll learn practical design tips to work more efficiently and turn ideas into products customers actually want.
In today's episode, we're going to pull back that curtain on podcasting best practices. And some of these conventions are grounded in logic and proven results, and others might just be myths that we're just blindly following. I explain why I think these are legit, and explain why some of these are not accurate. As always your audience may be different than mine, but based on 20 years in podcasting, these are the just some of the best practices I teach at the School of Podcasting.Why is Recording a Test Episode before launch a Podcast Best Practice?Authors have rough draftsAthletes have pre-seasonActors have dress rehearsalWhen you publish the first thing you record, you are essentially publishing a "rough draft." Anytime you do something for the first time, it's not as good as the second.Why is Defining a Clear Topic or Niche a Podcast Best Practice?It makes it easy to create content. If I'm making dinner for a bunch of vegans, I know what I can make and what I couldn't.This makes it easier to market. Now instead of marketing to Vegans, Carnivore, or those who are Glucose Intolerant, etc.You can also lump this in with the advice of "Know your audience."What appears is a downside may be an upside: a smaller but more loyal audience.Why Is Getting to the Topic ASAP a Podcast Best Practice?Do you have a ton of free time?Look at Netflix, when an episode is over it give you an option to skip the credits and go to the next episode. When you go to the next episode, it prompts you to skip the intro. This leads me to believe it is best to get to the content asap.Why is Knowing Why Your Are Podcasting a Podcast Best Practice?When a podcaster doesn't get the result they had hoped to receive, they quit (often before their 10th episode).If you were hired by a company to earn more money, and then they paid you the same (or less) would you stay?Why is Engaging with Audience and Creating a Community a Podcast Best Practice?The previous best practice was "Get to know your audience." This is how you get to know them.This can be on social, email, anyway you can interact with your audience you should do it.Why is Prioritizing Sound Quality a Podcast Best Practice?You want it to be EASY to consume your content. You don't want the audience to strain to consume your content. Reverb or "room noise" can become a serious issue when the listener is in a car with the noise of the tires on the road. Think of it this way, smear vaseline on your glasses and try to watch something. You can do it, but it takes extra effort. We need it to be EASYEven in videos, the key ingredient is not lighting but audio. If I can see you but can't hear you what's the point.You don't need to spend thousands of dollars on equipment. You can get started with a Samson Q2U microphone. If you want to do video, you can get a pair of Rode Wireless Micro microphones and use your phone as a camera.Why is Knowing What You're Going to Say Before Your Press Record a Best Practice?I always say, less planning equals more editing. This can lead to it taking longer to produce an episodeWhile you want it to feel conversational like a phone call with your best friend, it is a performance for a global audience.Without focus, you again tend to ramble, repeat...
What happens when a founder who took a taboo health topic mainstream decides to reinvent pet care? In this Spotlight episode of The Startup Podcast, former Hims co-founder Joe Spector faux-pitches his startup Dutch, a telemedicine platform making veterinary care accessible, affordable, and convenient.Most founders fear tough questions from investors, this episode shows what happens when they face them live. Discover how Joe applies lessons from scaling a billion-dollar company to a completely different market, and how understanding regulation, timing, and storytelling can make or break your pitch.In this episode, you will:Discover what makes a founder “fundable”, beyond just a good ideaUnderstand how Joe Spector scaled Hims and is now using those insights to disrupt pet telehealth with DutchExplore how regulatory insight can become a startup's biggest competitive moatSee why subscription-based business models drive valuation and recurring growthFind out how Dutch makes pet care up to 10x cheaper while creating flexible jobs for veterinariansHear expert commentary from Chris and Yaniv on storytelling, founder credibility, and investor psychologyLearn more about Dutch: https://www.dutch.com/Connect with Joe: https://www.linkedin.com/in/joespector The Pact Honor the Startup Podcast Pact! If you have listened to TSP and gotten value from it, please:Follow, rate, and review us in your listening appSubscribe to the TSP Mailing List to gain access to exclusive newsletter-only content and early access to information on upcoming episodes: https://thestartuppodcast.beehiiv.com/subscribe Secure your official TSP merchandise at https://shop.tsp.show/ Follow us here on YouTube for full-video episodes: https://www.youtube.com/channel/UCNjm1MTdjysRRV07fSf0yGg Give us a public shout-out on LinkedIn or anywhere you have a social media followingKey linksGet your question in for our next Q&A episode: https://forms.gle/NZzgNWVLiFmwvFA2A The Startup Podcast website: https://www.tsp.show/episodes/Learn more about Chris and YanivWork 1:1 with Chris: http://chrissaad.com/advisory/ Follow Chris on Linkedin: https://www.linkedin.com/in/chrissaad/ Follow Yaniv on Linkedin: https://www.linkedin.com/in/ybernstein/Producer: Justin McArthur https://www.linkedin.com/in/justin-mcarthurIntro Voice: Jeremiah Owyang https://web-strategist.com/
Design Curious | Interior Design Podcast, Interior Design Career, Interior Design School, Coaching
Wondering why your message isn't reaching anyone? It is because you're trying to appeal to everyone. Many interior designers run into this problem when they haven't defined their niche.With so many designers out there, those who specialize tend to stand out, get more referrals, and often earn higher fees than generalists.In this episode, I show you how to find or refine your niche so you can stand out, connect with your ideal clients, and feel confident as an expert. Whether you're new to interior design or thinking about focusing on a specialty, you'll find clarity and direction here. If you've been struggling to attract the right clients or charge what you're worth, this episode is for you.What You'll Learn in This Episode✔️ Why niching down doesn't limit your opportunities✔️ The three-part process to uncover your niche (passion, strengths, and market demand)✔️ How niching makes you stand out in a saturated market✔️ Why specialists can charge more than generalists✔️ Real examples of niche statements you can model✔️ How to use your background, skills, or life experiences to shape your niche✔️ A simple formula to write your own “I Help” statementRead the Blog >>> How to Identify Your Design NicheNEXT STEPS:
Send us a textKatie Cushman, Simulation Operations Specialist at Atrium Health, shares her journey from nursing student to healthcare simulation professional and how finding her niche in simulation technology combines her passions for healthcare, education, and technology.• Transitioned from nursing school to pursuing a Bachelor's degree in Healthcare Simulation after realizing bedside nursing wasn't the right fit• Gained first meaningful exposure to simulation technology at a human-patient simulation day, seeing mannequins in action• Completed specialized education covering simulation foundations, education principles, operations, research and administration• Enjoys the technical aspects of working with simulation mannequins and problem-solving when technology challenges arise• Creates realistic simulations including organ procurement scenarios with Life Share and injury simulations for military training• Develops pipeline programs introducing middle and high school students to healthcare simulation as a career option• Recently earned CHSOS certification and aspires to eventually become a Certified Healthcare Simulation Educator and SSH Fellow• Values mentorship and connections within the simulation communityContact Katie Cushman at Kathryn.Cushman@advocatehealth.org or find her on LinkedIn to learn more about careers in healthcare simulation.Innovative SimSolutions.Your turnkey solution provider for medical simulation programs, sim centers & faculty design.
How should you gain consent for ELECTIVE treatments? Is selling in dentistry something to avoid, or an essential part of patient care? How much does emotional intelligence really matter for your success and happiness? Dr. Colin Campbell joins for a powerful episode that dives into consent, sales, and the balance between profit and ethics in dentistry. He also unpacks the huge role of emotional intelligence—not just in clinical practice, but in life. Expect real talk, strong opinions, and communication gems that can reshape the way you connect with patients and approach your career. https://youtu.be/Wtugp1t-IrM Watch PDP244 on Youtube Protrusive Dental Pearl: Read (or listen to) the book Let Them by Mel Robbins — a powerful reminder to take control of your own life and emotions instead of letting outside events dictate them. Takeaways Building trust with patients is crucial for effective consent. Consent should be a relationship management exercise, not just a legal formality. Understanding the patient's perspective is key to effective communication. Elective treatments should be approached with caution and ethical considerations. Sales in dentistry is not a dirty word; it's about providing solutions to patients. Emotional intelligence is a vital skill for dentists to develop. Good dentistry is about doing what is best for the patient, not just for profit. Continuous education and self-improvement are essential for success in dentistry. HIghlights of this episode: 00:00 Teaser 00:44 INTRO 01:44 Protrusive Dental Pearl 02:58 Welcoming Dr. Colin Campbell 04:55 Colin's Background and Philosophy 05:36 The Importance of General Dentistry 08:40 Finding a Niche vs. Being a Generalist 11:14 Understanding Consent in Dentistry 17:42 Fear of Losing the “Sale” 18:50 Building Trust with Patients 22:09 Consent Process Overview 22:49 Patient Consultation Process – Building the Bridge to Trust 29:00 Developing Emotional Intelligence (EQ) 30:00 Patient Consultation Process – The Mechanics 30:58 Patient Consultation Process – Exploring Options 31:13 Join Protrusive Guidance 34:34 Patient Consultation Process – Exploring Options 34:36 Patient Consultation Process – Follow-Up and Consent Pathway 35:54 Patient Pathways After Consultation 36:48 Treatment Plan Letters & Legal Angle 38:45 Approach to Consent Letters 40:21 Personality Types in Consultations 42:21 Systematizing Your Process 43:37 Ethics in Elective Treatments 53:15 Guidance for New Dentists on Elective Treatments 56:33 Interjection 57:48 Guidance for New Dentists on Elective Treatments 57:56 Sales in Dentistry 01:03:05 Conclusion and Final Thoughts 01:05:20 OUTRO ✨ Transform Your Dentistry ✨
Rory Phelan went from £800 a month and a third shoulder surgery to 13k to 16k months in under a year. We unpack the levers. Kill the fear of money. Compress work to 60 minutes a day and revenue lifts 20 percent. Sell the result, not the plan. System over self. Niche hard. Build community that retains. This is the path from scattered PT shifts to a focused, profitable offer. ► Book a call with our team today and we'll show you exactly how to add more clients, more revenue, and more freedom to your fitness business: https://fitness-entrepreneur.com/an-business-growth-session/
“Done is better than perfect.”TIME STAMP SUMMARY00:43 Niche and getting clear about what one wants to be known for.05:21 Creating valuable evergreen content and consistency16:01 Visibility to elevate one's thought leadership platform.20:10 Thought leadership can attract the right audience The Top 5 Tips for Building Your Thought Leadership Platform 1. Own Your Niche with Authority2. Create Valuable, Evergreen Content3. Leverage the Power of a Book4. Get Visible and Build Strategic Relationships 5. Monetize Your Thought Leadership Where to find Kelly?Website https://kellyschuknecht.com/ Instagram https://www.instagram.com/kellyschuknecht/# Kelly Schuknecht Bio Kelly Schuknecht is the Chief Elevation Officer at Two-Mile-High Marketing. With years of experience helping entrepreneurs and professionals establish themselves as thought leaders, Kelly specializes in turning expertise into influence through strategic content marketing, personal branding, and book publishing. She has worked with countless business owners to refine their messaging, grow their authority, and leverage books as powerful tools for visibility and business growth. Whether through coaching, ghost-writing, or marketing strategy, Kelly helps her clients amplify their impact and stand out in their industries.
Get MiloTree for free to sell digital products and grow your audience. Sign up here. Struggling to launch your first digital product? If you've got a blog or online audience, selling printables is the simplest way to start earning—without mastering complex tech or spending weeks creating a course. In my latest Blogger Genius Podcast episode with Sherry Smotherton-Short, founder of Printables & More Club, we break down how to get your first printable live in minutes, what sells, and how to turn freebies into tripwire sales. Show Notes: MiloTree Free Plan Printables & More Club Digital Product Empire AI Prompt (Free Download) 6 Purchasing Triggers Test Join The Blogger Genius Newsletterc Become a Blogger Genius Facebook Group Subscribe to the Blogger Genius Podcast: iTunes YouTube Spotify The Problem You want to monetize your audience, but… You're short on time and design skills “Making a full course” feels overwhelming You're unsure what will actually sell The Simple Solution Start with printables: checklists, planners, activity pages, wall art, party kits—small, useful downloads that solve a specific problem for your audience. Use templates to speed up creation, then launch with a freebie → tripwire funnel to validate and sell quickly. Why Printables Work Right Now Low lift, high leverage: Customize a Canva template (fonts, colors, logo) and publish—often in under an hour. Evergreen sales: Once published, they can sell on autopilot for months or years. Niche = pricing power: Generic planners might be $3–$7, while niche planners (e.g., Cub Scouts, ADHD students, cosplay) can command $27–$30+. What Sells: Printable Ideas You Can Launch This Week Niche Planners Social media manager planner, homeschool unit planner, event vendor planner, cosplay build planner. (Niche = higher price.) Checklists & Trackers “Publish a blog post” checklist, budget tracker, habit tracker, kids' sports gear checklist. Kids' Activities (Seasonal wins!) Holiday scavenger hunts, coloring pages, word searches, puzzle packs. Party Printables Theme decor + games (e.g., unicorns, secret agent kits), ready to print and assemble. Wall Art Quote prints, nursery sets, bold geometric scripture posters for a younger aesthetic. Pro tip: Mine your top 3 blog posts and create a hyper-relevant printable for each. Ask: “What's the reader's very next step after this post?” Build that as a checklist or mini-planner. Your 60-Minute Launch Plan (Step-by-Step) 00:00–10:00 — Pick the idea Choose a printable tied to one of your highest-traffic posts (or a pain point you solve). 10:00–40:00 — Customize a Template Grab a Canva template (e.g., from Printables and More Club) and make quick edits: brand fonts/colors, logo, page titles, swap graphics. Keep it simple. 40:00–60:00 — Publish with MiloTree (Free) Create a freebie (e.g., Easter scavenger hunt) to collect emails. Add a tripwire on the thank-you page (e.g., full Easter activity pack). MiloTree hosts/delivers both, and your AI-generated sales page is done for you—free plan available. Funnel That Converts: Freebie → Tripwire Lead Magnet (Freebie): One valuable page (checklist, scavenger hunt, mini-planner page). Tripwire (Paid): Right after signup, offer the bigger, done-for-them pack (e.g., 20-page activity bundle or full planner) at a limited-time price. This works because the freebie pre-qualifies intent—buyers already want more of the same. Tools & Tactics That Make It Easy Templates in Canva: Perfect for non-designers; update in minutes. MiloTree Free Plan: Spin up AI-generated sales and opt-in pages Deliver freebies automatically Add social pop-ups to grow followers Set up tripwires without extra tools (all on the free plan) Optional Digital Planning: Many customers still print PDFs, but some use GoodNotes on iPad; simple PDFs work great. Pricing Hints Starters: $5–$9 for checklists/trackers Bundles/Activity Packs: $9–$19 Niche Planners: $27–$30+ (specific beats generic) Quick Start Checklist Pick 1 printable tied to a top post Customize a Canva template (fonts, colors, logo) Upload to MiloTree (Free) as a paid product Create a matching freebie to grow your list Add a tripwire offer on the thank-you page Promote the opt-in link in your post + sidebar + social bios Iterate weekly (new seasonal or niche variation) Final Takeaway You don't need a huge course to monetize—you need one helpful printable aligned to a real problem your audience has. Use a template, ship a freebie today, add a small paid upgrade, and let MiloTree handle the delivery and sales page for you. Rinse and repeat, especially for seasonal content. Your first $7 sale is the hardest; the rest compound. Other Posts You'll Love
Entrepreneurs everywhere stress about finding the “perfect niche” before they start creating content — but that mindset is holding you back. The truth is, your niche doesn't need to be flawless to grow your audience and attract paying clients. What actually moves the needle is how clear you are in your message, how consistent you are in showing up, and how well you connect with your audience. In this episode of Social Media Decoded, host Michelle Thames shares why the obsession with niching down is actually procrastination in disguise and what to focus on instead. She also shares her own journey of building her business without a “perfect niche” and how that led to a top-ranked podcast, speaking engagements, and a thriving brand. What you'll learn in this episode: Why the idea of a “perfect niche” is a myth holding you back The 3 things that actually matter more than your niche How consistency creates authority and trust Why connection with your audience is the real secret to growth Michelle's personal story of building visibility without a perfect niche Let's Connect & Get Your Freebie! Stay inspired and get daily visibility tips—follow Michelle everywhere: Instagram: @michellelthames Threads: @michellelthames LinkedIn: Michelle L Thames YouTube: Michelle L Thames Podcast: Social Media Decoded Ready to increase your Visibility? Join the FREE 7-Day Visibility Challenge HERE Get your FREE $200-a-day Story Strategy guide HERE! Want my proven story strategy that's helping women earn $200/day from their audience? DM “STORY” to me on Instagram (@michellelthames) and I'll send you my favorite visibility and sales framework—free for listeners! perfect niche myth, how to choose a niche, online business growth strategies, content consistency for entrepreneurs, visibility tips, how to attract clients online, marketing strategy for multi-passionate entrepreneurs Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Here's the truth... when you try to be everything to everyone, it can feel hard AF to position yourself for rapid results.That's why Nicole is ripping off the band-aid and giving you a front row seat to a LIVE coaching session with one of her badass Unicorn Clients, Stephanie LeDonne, as they work through the pieces of committing to a singular focus so you can call in more high ticket clients even faster. If you've been thinking about niching down, this is for you. Press play and see how you can start effectively subniching to get clear on you who specifically serve and how you best serve them. Want to connect with Stephanie LeDonne? Connect with her on Facebook or TikTok. PS. Get all the details to launch your PROFITABLE PODCAST
Every great business starts with a unique idea, but how do you find the one thing you can do better than anyone else? This week, we're bottling up the secret to identifying your niche with a true innovator in the spirits industry.Join us for a captivating conversation with Ken MacKenzie, the founder and CEO of Fresh Victor. With over two decades of experience launching award-winning brands and co-founding Republic Tequila, Ken has a knack for turning simple ideas into massive successes.In this episode, Ken shares the fascinating story of how a chance encounter led him to his niche in the world of tequila and ultimately to the creation of Fresh Victor. He breaks down the strategic blueprint for building a brand that stands out, including:The single most important question you need to ask yourself to find your unique advantage.How to build a lean, high-performing core team that shares your vision.The secrets to leveraging specific geographies and distribution channels for maximum impact.His journey to simplifying and elevating the cocktail experience for millions of consumers.If you're an entrepreneur looking to find your footing and build a brand that dominates its category, this episode is a can't-miss masterclass.Support the showRemember to subscribe for free to stay current with entrepreneur conversations. Want the episode freebie or have a question for our guest or Vincent? Interested in becoming a guest or show partner? Email us.This Episode is Brought to You By: Coming Alive Podcast Production: www.comingalivepodcastproduction.com Music Credits: Copyright Free Music from Adventure by MusicbyAden.
Today's guest, Dr. Sumi Raghava, PHD, joins me to talk about her powerful transition from academia to full-time private practice. She shares the motivations behind her decision, the challenges she faced along the way, and the key moments that shaped her journey. We dive into what it was like to balance academic responsibilities while building a trauma-focused, cross-cultural therapy practice—and what ultimately led her to go all-in. Our conversation covers everything from strategic planning and marketing to niching and the emotional risks (and rewards) of stepping fully into private practice. Sponsored by TherapyNotes®: Looking to switch EHRs? Try TherapyNotes® for 2 months free by using promo code ABUNDANT at therapynotes.com.
CSA: The “Create an Offer That Spreads Itself” workshop replay is now available to all subscribers. Drop me a DM for details about how to get the link and companion worksheet!Most solopreneurs start with the best intentions: do meaningful work, serve people they care about, and build a business that funds and fits the life they actually want.But once they try to cut through the noise of the online world, they get pulled into the niching trap. Digital marketers and online gurus preach Ideal Customer Avatars, Power Offers, funnels, launch formulas, and endless content grinding. The result? 80–90% of their time is spent chasing leads through marketing hacks—leaving just scraps of time for the work that matters most.In this episode, I explain why niching is a trap and how positioning provides a better path. You'll hear:* The working definitions of niche and positioning (and why most get them backward).* Why starting with tools and tactics is like trying to balance an upside-down pyramid.* The architectural wisdom of Louis Sullivan and Vitruvius—form follows function.* An introduction to Lukas Fisher's Clarity Hierarchy and how it flips the guru playbook.* My own example of applying the hierarchy—philosophy, principles, strategy, tactics, and tools—to build a business that funds and fits my life without digital marketing BS.The key insight? Your niche doesn't come first. It emerges from clear positioning.
This episode stemmed from Andy's viral video about the difference between a gig and a show, which sparked a wider conversation about how musicians define success and stand out in today's music industry. In this engaging 48-minute conversation, Andy Sydow and Johnny Fiaconni dig into the realities of the modern music industry. They explore the balance between cover gigs and original shows, the role of intentionality, and the strategies musicians can use to stand out in an increasingly noisy landscape. From the challenges of touring and relocating, to the importance of branding and building a strong online presence, the conversation offers honest insights and practical takeaways for musicians at every stage of their careers.
In this episode, Brandi Clark aka The Messy Hair Millionaire discusses the importance of niche work for coaches, particularly in the fitness industry. She emphasizes that many coaches get stuck on defining their niche, which can hinder their business growth. Brandi breaks down the components of a niche, including the industry, the ideal client, and the desired results. She stresses the need for specificity in identifying the ideal client and creating content that resonates with them. The episode concludes with practical homework for listeners to better define their niche and ideal client. Chapters 00:00 Introduction to Niche Work 02:19 Understanding Your Industry and Client 06:33 Defining Your Ideal Client 12:34 The Importance of Specificity in Niche 17:08 Desired Results and Teaching Mechanisms 20:48 Creating Resonant Content 23:28 Homework and Practical Steps Key word: niche, coaching, fitness, business, ideal client, content creation, marketing, women over 40, entrepreneurship, personal training, fitness business, online business, online fitness business MyClientConnections.com is all-in-one platform that will run your entire fitness based business With unlimited everything like courses, websites, funnels, scheduling, emails, texting and automated workflows you can charge your clients and give them a password protected portal for your programs courses…so no more chasing venmo payments! At only $97 a month it is the obvious choice for new coaches entering the space and seasoned coaches looking for an upgraded back office experience. Jump on over and take a look at myclientconnections.com And when you're ready, here's how I can help: 30 Ways to Make $500 In Your Fitness Business By Next Week: https://beyondthesetsandreps.com/30-ways 90 Days Of Social Media Content For The Fitness Professional: https://beyondthesetsandreps.com/90-days Join our Facebook Group Successful Online Fit-Pro's where you will find a tribe of fabulous fitness trainers, done-for-you weekly content ideas, ways to start making money TODAY, content rewrites and much more: https://www.facebook.com/groups/fitprohangout
They say the riches are in the niches, and real estate pro Kevin Oliver has taken that advice to heart. From flipping more than 200 homes to running group homes and now specializing in probate and divorce real estate, Kevin shares how focusing his niche has fueled his success. In this episode, Kevin reveals: How his experience with Rich Dad Poor Dad shaped his investing approach. Why group homes can be both profitable and impactful in the community. How he built referral “flywheels” with attorneys to generate consistent probate and divorce deals. Why leading with service and relationships matters more than chasing commissions. - Get Interviewed on the Show! - ================================== Are you a real estate investor with some 'tales from the trenches' you'd like to share with our audience? Want to get great exposure and be seen as a bonafide real estate pro by your friends? Would you like to inspire other people to take action with real estate investing? Then we'd love to interview you! Find out more and pick the date here: http://daveinterviewsyou.com/
The Growthcast with Dallas Pruitt | Presented by The Multifamily Mindset
Zach Rucker interviews investor Roberto Carabetta on his transition from Canadian single-family homes to U.S. multifamily and senior living. He discusses operational demands, demographic-driven demand, acquiring undervalued assets, and the importance of experienced operator partnerships.Follow and connect with Roberto. InstagramFacebookLinkedInWe want your feedback! Take our survey to help us better your listening experience.Check out the Multifamily Mindset store for great tools like the Think Bigger Journal and MFM merchandise.Follow us on Instagram:►Tyler Deveraux (@tyler_deveraux), CEO of Multifamily Mindset & Managing Partner of Axxis Capital►Cyndi Maguire (@cyndigap), Real Estate Investor & Consultant at the Multifamily Mindset►Zach Rucker (@zachrucker), Underwriting Mentor at the Multifamily Mindset
Over the past few years, I've heard several people suggest that "blogging is dead." However, one of my favorite coaching clients earns her primary income from her blog and also hosts retreats and an annual conference for an entire community of food bloggers who earn an income from their blogging efforts. So I invited my client, Megan Porta, and asked her the question, "Can you still make money blogging in 2025?" Short answer: Yes. It's doable. It looks different than it did a decade ago. It requires real passion, patience, and a focus on what serves readers right now. Below are thorough show notes to meet you exactly where you are. If you want to start or revive a blog as a real income stream, these notes double as a step-by-step primer. What This Episode Covers Why blogging still pays when you pair patience with passion Megan has seen brand-new bloggers “crushing it.” The difference now is you cannot fake it. Your readers and Google both know when you do. Authenticity wins. The fastest realistic path to first income Join a quality ad network once your traffic qualifies. We name the two big players and their current thresholds. We also discuss why Google SEO and Pinterest are still the two traffic pillars that move the needle. Niching way down to win Broad “everything” blogs struggle today. Specific sub-niches serve specific people and get rewarded. Think “vegan cakes” instead of “vegan.” The love for your topic has to show up in every post. The collaboration playbook for early momentum Smart email list swaps. Contributing value inside the right Facebook groups without spamming. How one helpful post can put a niche creator “on the map” in months. Income beyond ads Digital products. Memberships. Sponsorships. How to think about affiliate income post-HCU and what still works if you are selective. Platform and tech choices that save you pain Why WordPress.org with solid hosting is still the move. Why a VPS and proactive security matter. Real-world cautionary tales about updates, backups, and malware. Key Takeaways and Insights 1) Yes, you can still get paid to blog. The bar is higher. If you bring patience and genuine expertise, you can absolutely build an income today. People starting in the last year or two are succeeding. The difference is the landscape. Authenticity and user value must drive your strategy. 2) Niche inside the niche Winning examples are laser-specific. Pick a tight segment of a larger category, then become unmistakably helpful to that reader. This is how you break through and build trust. 3) Traffic plan: SEO and Pinterest first To qualify for premium ad networks, prioritize traffic that comes from search and Pinterest. Current thresholds discussed in the episode: Mediavine at roughly 50,000 sessions per month and Raptive at roughly 100,000 pageviews per month. Build to those numbers, then let ad RPMs start compounding. 4) Collaboration without spam Use email list collaborations. Show up consistently inside large, topic-relevant Facebook groups. Earn trust by answering questions with real substance. This moves traffic quickly when your niche is dialed in. 5) Create on-topic, helpful content Google's Helpful Content updates pushed bloggers to stay tightly aligned with user intent. Keep posts on point for your niche. Tangential personal stories and off-topic content dilute perceived expertise and can hurt discoverability. 6) Monetization mix that works in 2025 Display Ads once you hit network thresholds. This becomes semi-passive as your library grows. Digital Products as quick wins: ebooks, guides, weekly prep plans. These are simple to produce and match your audience's immediate needs. Memberships if your audience is invested. Price points in food niches commonly range from about 5 to 20 dollars per month, often for ad-free experiences or exclusive content. Tech options include WordPress setups and hosted communities such as Circle, Skool, Slack, Discord, Mighty Networks, and niche tools like Member Kitchens. Sponsorships when you can articulate your audience's value. Niche reach can beat raw follower counts if you understand a sponsor's acquisition economics and lifetime value. Affiliate Income is trickier after recent updates. It can still work at higher commissions or with premium offers. Treat it as a supplemental play, not your core plan. 7) Stack the tech in your favor Choose WordPress.org for full control, proven SEO flexibility, and extensibility. Invest in good hosting. A VPS with strong uptime guarantees is worth it. Expect to pay roughly 89 to 150 dollars per month for reliability that protects your revenue. Treat security and backups as non-negotiables. Plugins and themes require regular updates. Malware exploits often come from simple neglect. Have a pro who can restore fast. This avoids losing days or weeks or years of content. Practical Playbook Phase 1. Choose a narrow niche and validate demand List ten posts your ideal reader would save today. Ensure all are tightly aligned with one outcome your niche cares about. Keep stories and extras on-topic so Google sees topical authority. Phase 2. Protect the asset Run WordPress.org on a reliable VPS and keep everything updated. Assign backups and security to a pro so you do not risk outages or data loss. Phase 3. Build a traffic engine Publish high-quality posts that answer exact questions your audience asks. Optimize for search and create Pinterest assets for each post. Aim for Mediavine or Raptive thresholds to unlock ad revenue. Phase 4. Accelerate through collaboration Join large, relevant Facebook groups. Contribute substantial answers that stand on their own. Start tasteful email list collaborations for quick, qualified traffic. Phase 5. Layer monetization Add an easy digital product that solves a specific use case. Test a simple membership once engagement is strong. Pitch sponsors when you can quantify your audience's fit and value. About My Guest Megan Porta has been blogging since 2010 and runs Eat Blog Talk, a podcast and community that supports food bloggers who want to grow and monetize. She is a strong voice for focus, patience, and authenticity in a space that has evolved dramatically. Resources Mentioned Megan's sites: PipAndEbby.com and EatBlogTalk.com. Megan welcomes follow-up questions at megan@eatblogtalk.com. Ad networks: Mediavine, Raptive, once you meet their traffic thresholds. Community and membership tools: Circle, Skool, Slack, Discord, Mighty Networks, Member Kitchens. Platform: WordPress.org with quality hosting and a VPS. I'm Here To Help! If you want help in building your own online business, send me a short note about your business dream and where you feel stuck. I will point you to the most useful next step, whether that is a free resource, a workshop, or coaching with me. My email is cliff@cliffravenscraft.com.
Black Friday is NOT just for Amazon and Apple. Your health coaching biz can absolutely cash in - but only if you plan it right.In this episode, Kendra breaks down how to maximize sales without discounting your signature program or undermining your value. She shares smart strategies like creating smaller, high-touch offers ($500–$1,000) such as health audits or consultations, pre-selling upcoming programs, and structuring sales pages that tap into both emotion and logic.You'll also hear practical tips on planning 8 weeks out, ensuring your tech setup is seamless, and running an email campaign that keeps your audience engaged and ready to buy. Kendra explains why simplicity in delivery often outperforms complex course platforms and how to use downsells to capture interest even after the main offer closes.If you want your Black Friday campaign to drive real results without burning out or cheapening your offers, this episode is your step-by-step guide.In this episode we cover:Planning and Timeline (00:51)Offer Strategy and Pricing (05:53)Proven Examples and Results (11:54)Campaign Execution Requirements (16:36)Technical Implementation Requirements (17:43)Email Campaign Strategy (20:08) Watch this episode on YouTube here: https://youtu.be/tJh5RJ_jgOM Leave the podcast a 5-star review: https://ratethispodcast.com/wealthy
Everyone tells you to niche down. And for good reason, niching gives you leverage. It accelerates authority, simplifies marketing, raises prices, and builds trust faster. But here's what most agency owners don't realize: niching also raises the stakes. When you plant your flag in a vertical, you're no longer one of many. You become the [...] The post Why Retention is the Secret to Winning Your Agency's Niche appeared first on Seven Figure Agency.