Podcasts about Niche

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  • 4,385PODCASTS
  • 9,456EPISODES
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  • May 21, 2022LATEST

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Best podcasts about Niche

Show all podcasts related to niche

Latest podcast episodes about Niche

We Are Starting A Cult
Global News II: Niche News

We Are Starting A Cult

Play Episode Listen Later May 21, 2022 56:39


This week we talk about recent events you won't hear from mainstream media!Join us: https://www.patreon.com/startingacult See acast.com/privacy for privacy and opt-out information.

Sinclairity: A Dinosaurs Tale
#78 The Blarney Criterion Collection Blu-ray Box Set

Sinclairity: A Dinosaurs Tale

Play Episode Listen Later May 20, 2022 51:24


Welcome back to a niche little podcast  called Sinclairity A Dinosaurs Tale. “Niche”, in this occurrence, is used to put a positive spin on the blaring irrelevance and undeniable obscurity of this little show we do once a week wherein we discuss every episode of the Jim Henson puppet sitcom from the late Cretaceous period (aka the early 90s.”  This week, our brave and dashing hosts Tim and Ben throw caution to the wind and watch the season 4 Dinosaurs episode “Into the Woods.” They watch it so you don't have to, so please be grateful for them and if you are ever to encounter one of them in public, perhaps at a Walmart or a vegan deli, thank them for their service. Thank you for yours, by the way. Stay safe out there, girlboss. 

THE PASSIVE INCOME NURSE - Make Money Online, Work from Home, Start a Side Hustle, Nurse Entrepreneur, Debt Free Goals, Budge

In today's episode as nurses who are wanting to create a passive stream of income and wondering what niche they should serve...why not niche into serving other nurses!? You've likely walked through something as a nurse, or maybe you're really good at a specific thing at work - what do all the other nurses come to you for?? Get ready!! You're gonna get 5 reasons WHY nurses are a GREAT niche to niche into!!  _____________________________

Healthy Hustle
Behind the Scenes of Crafting A Signature Offer for the Hormone Niche

Healthy Hustle

Play Episode Listen Later May 20, 2022 32:08


Are you wondering how to create a signature offer that you're known for and helps your clients improve their health? There's a method to the madness and I'm giving you all the details! Tune in to learn what a signature offer is, how to choose yours, and how to build a funnel inside your health coaching business!   Heads up! In this episode, I'm doing something a little different. I'm giving a behind-the-scenes look at what goes into building a funnel with my coaching client, Jill. Not only am I going over how to create offers that appeal to your ideal client, but I'm giving tips to help you understand why a client makes a purchase, what problems they are facing, and what they truly desire – plus so much more!   Whether you're brand new or a seasoned coach looking to expand your business, this episode is for you!      —-- I have the perfect gift for you! In my brand new Clean Eating Hacks list-builder & marketing kit, you have everything you need to build an email list of raving fans and potential clients. 5 Clean Eating Hacks Guide: Build your list with a lead magnet that everyone will want! ($200 Value) 3 Cover Images w/ Canva Template: Easily brand and swap the cover in no time at all! ($100 Value) Opt-in Page: Get new subscribers with high-converting opt-in page copy. ($150 Value) Thank You Page: Deliver your guide with a clear direction on what to do next. ($75 Value) 3 Follow-Up Emails: Nurture your subscribers and build the trust you need to turn them into clients. ($300 Value) If you've been keeping track, that's a total value of $825! But I'm giving it to you for free! When you sign up, you're also going to get a ton of support from me. I've created video guides to walk you through every step. Download this fantastic resource for both you and your clients here:https://yourhealthcoachbiz.com/dfy-5-clean-eating-hacks-list-builder-email-marketing-kit

The Agent Leader Podcast
Niche to Succeed with Barbara Galgiani

The Agent Leader Podcast

Play Episode Listen Later May 19, 2022 22:21


Million dollar-plus Producer Barbara Galgiani joins us to talk about transitioning from a CSR to a producer on this episode of The Agent Leader podcast. Pick up tips to Barbara's success as she hustles hard to reach her new goal of doubling her million dollar status. We continuously talk to producers about owning a certain part of the marketplace, and that's just what Barbara has done. Success leaves clues – find a niche. To read the transcript of this episode, visit www.sitkins.com/blog/niche-to-succeed To order a copy of our book, Best Version Possible, visit www.sitkins.com/bvp To watch our movie explaining the Sitkins Process, visit www.sitkins.com/vip To learn more about our sponsor, visit www.roughnotes.com

Wake Up With The Wolf
EP240 -Does your content speak to your niche?

Wake Up With The Wolf

Play Episode Listen Later May 19, 2022 9:01


Ask yourself this question if you feel like none of your content is hitting.

Conscious Marketer
Success With a Rare Niche With Kayce Neill

Conscious Marketer

Play Episode Listen Later May 19, 2022 42:03


We've been conditioned to feel ashamed of our fantasies. Along with co-founder Kimi Inch, Kayce Neill aims to guide individuals in making their visions of intimacy a reality and remove the shame surrounding the exploration of one's sexuality. Tune in to this new episode of The Conscious Marketer podcast — Success With a Rare Niche with Richard Taubinger, Kylie Slavik & Kayce Neill. Key points covered in this episode: ✔️ Kayce and Kimi use humor to talk about these sensitive topics. Through this, they create a safe space where people can freely share their insights and ideas. ✔️ Identify your kinks. Kayce Neill defines a kink as “an act that turns us on that we personally consider taboo.” She believes that everyone has one - from the simple to the extreme - that most are too embarrassed to admit. ✔️ Focus on what you already have and do it better. Kayce trained her current audience to buy her products and services. She also explained her entire marketing process guided by Richard and Kylie's mentorship. ✔️ You aren't alone. Many of us believe that we're the only ones suffering from depression, anxiety, and trauma. Kayce encourages having an in-person support system for people with mental health issues. ✔️ We want trust and safety in a leader. It allows for self-expression, creativity, and empowerment in speaking our truth and our visions. ✔️ Our clients trust us more when our humanity shows. Consumers are tired of the bro sales pitch. People have become more receptive to relatable marketing where they can see the “real human” behind each post. Show your vulnerabilities, but tread lightly. ✔️ Having hurdles to overcome doesn't mean you're broken. Therapists aren't there to fix our traumas and anxieties. They're there to help us navigate through them and find out what's getting in the way of where we want to be. ✔️ Create long-term relationships with existing clients. Find new ways to serve them. This leads to more remarkable transformations, free word-of-mouth marketing, and greater possibilities. ✔️ Sales can be done with ease. It pays to invest in the best coaches and consultants. With the right tools and mindset going in, your audience and your profits will seamlessly be within your reach. An amazing introduction to how you approach the erotic and what works best for you and your partners - and how to be able to meet them in a deep way. Questions, touch, sensory experiences, and a deep connection with others, will help you tune into what lights you up. You will learn why basking in your pleasure makes you magnetic. You will understand how authenticity with your erotic nature translates into authenticity in life. Kayce will teach you how to claim your desire, find your North Star, and attain conscious mastery both in and out of the bedroom. Kayce Neill, MA, CHPC, CEBC, LAC is a renowned trauma therapist, intimacy and pleasure coach, dominatrix, courtesan, erotic educator, experienced High-Performance Coach, speaker, and highly trained Erotic Blueprints™ by Jaiya Coach for successful men, radiant women, and conscious couples. Find more about her work at Kimi's Instagram @kimiinch. You can also visit www.erosandkink.com. —————————————— The Conscious Business Movement is all about building a community of conscious leaders, creators, and entrepreneurs.  CONNECT WITH US Join Richard and Kyle in their Facebook group so you can learn how to use conscious marketing in your business. The Marketers Path Facebook Group https://www.facebook.com/groups/themarketerspath Website: https://consciousmarketer.com/ SUBSCRIBE TO THE CONSCIOUS MARKETERS PODCAST New Episodes Released Every Thursday

The Rebooting Show
Primary-engagement monetization

The Rebooting Show

Play Episode Listen Later May 19, 2022


Niche media requires new ad products

Productive Flow
Stop Clipping Your Wings, Start Trusting Yourself: Willow Bradner on Overcoming the Fear of Not Fitting In

Productive Flow

Play Episode Listen Later May 19, 2022 48:01


Most entrepreneurs are born with a strong sense of being different, and not fitting into the typical box. Instead of spreading our wings and being free, we keep trying to fold, break and mold ourselves into society's expectations.  The truth is, we're not destined to be conformists, and the longer we deny ourselves of our true authenticity, the harder it is to grow our businesses and connect with the right people.  How do we step into the fullness of our potential and spread our wings? In today's episode, I'm joined by The Accidental Psychic, Willow Bradner. She talks about her own journey, and how she helps entrepreneurs tap into their superpower. Three Things You'll Learn In This Episode  How Willow went from successful hairdresser to psychic When did Willow's gift present itself and how did it shift the trajectory of her life?  Why you weren't designed to fit in  If we can't fit into anyone's box or tribe, what responsibility do we have to the world as entrepreneurs?  Niche vs. energy Can we find the unique piece of the market we serve by simply letting more of our true selves out?  Guest Bio  Willow Bradner is the Accidental Psychic. She is a speaker, author, and psychic medium. She is motivated by her curiosity in Human Potential.  In all of her readings she explores the energetics, ancestors, past lives and early childhood to help you move past your limiting belief patterns and RISE unlimited into your full potential and the abundance that life has to offer you.  For more information, and to find out about her Wine & Woo Psychic Parties, visit https://www.willowbradner.com/ (https://www.willowbradner.com) and follow her on https://www.instagram.com/willowbradner (Instagram) and https://www.facebook.com/willowbradner1 (LinkedIn).

Les Cours du Collège de France
L'évolution humaine: la construction d'une niche par Jean-Jacques Hublin

Les Cours du Collège de France

Play Episode Listen Later May 19, 2022 58:45


durée : 00:58:45 - Les Cours du Collège de France - par : Merryl Moneghetti - Comment par l'habitat, les vêtements, l'homme crée-t-il des micro-environnements et dans quelle mesure la construction de ces niches humaines rétroagit sur leur évolution, modifie leur biologie ou leurs comportements ? Demande le paléoanthroplogue Jean-Jacques Hublin. - invités : Jean-Jacques Hublin Paléoanthropologue, professeur au Max Planck Institute for Evolutionary Anthropology de Leipzig, titulaire de la chaire Paléoanthropologie au Collège de France.

Clients on Demand
S4E8: From No Niche & No Income to 6-Figures...in the Middle of the Pandemic (Season Finale!)

Clients on Demand

Play Episode Listen Later May 18, 2022 29:47


How does a coach with no niche, no income, no leads and no clients go to making multiple 6-figures in the middle of the pandemic? Karen Allen was broke, burned out, exhausted from writing blogs, postings, networking, workshops and live events... She had done 100 calls enrolled nobody and made all of $9k in 2019. But in a matter of weeks in 2020 she turned it all around and ended up making $250k in the middle of the pandemic! If you want to hear how Karen was able to flip the script on her business in a matter of weeks... Tune in for the final episode of season 4. And be sure to subscribe so you don't miss out on Season 5 coming in June!

Real Money Real Business Podcast
RMRB 639 - Using Perennial Content to Build a Successful Website in The Finance Niche

Real Money Real Business Podcast

Play Episode Listen Later May 18, 2022 26:54


In this episode, Lauren talks to the seller of a display advertising and affiliate business created in March 2008 in the finance niche. Listen in to find out how the business makes an average of $20,000 per month in net profit, why the seller has decided to sell, the lessons learned from running the business, and much more. Visit https://app.empireflippers.com/listing/60657 to learn more about this business.

UNOMOSS Podcast
EP 72 : NICHING DOWN: How to Find Your Perfect Niche with Gabrielle Laura

UNOMOSS Podcast

Play Episode Listen Later May 18, 2022 32:26


You'll never build a personal brand that sells itself if you don't know your niche. But where do you start?In this episode, I speak with @gabrielleelaura. Gabrielle is a niche expert and personal brand coach helping female entrepreneurs find their niche & communicate their value so that they build a personal brand that sells itself.By the end of the episode, you'll have clarity on how to better connect with your ideal audience and promote yourself as an expert in your field to that specific audience.If I was a betting woman, and we're talking about business here (because that is what entrepreneurs do). Well then, I'd say the odds are pretty high for increased success tomorrow. Why not join me over at The Savvy VIP Community - A community for female entrepreneurs who are ready to create radical growth in business and unlock exclusive training, workshops, industry leader chats, and more. Learn more here: http://join.savvyvip.clubWant to stay in the loop and up-to-date with all upcoming podcast episodes, tips, news, product launches, and more? Join the free community for female entrepreneurs and enjoy daily insider news, inspiration, and access to free masterclasses, and more. Join us here: http://thesavvycircle.club/Share the love and value you're gaining and screenshot while listening today. Tag me @socialsavvyinfluencer as well as, @unomosspodcast , and @gabrielleelaura. Also, remember to hashtag #unomosspodcast, so we can share your post to our stories.

Prosperity Through Multifamily Real Estate Investing
9 Ways to Acquire Multi Family Deals in a Hypercompetitive Market

Prosperity Through Multifamily Real Estate Investing

Play Episode Listen Later May 18, 2022 22:19


Episode 117: As Director of Acquisition at Blue Oak Capital, Cody Laughlin says this time in the market is challenging, on the same note though, he says we are still in the expansion part of the cycle. In today's episode, Cody shares being a featured guest of Best Ever's Ash Patel. He talks to Ash about ways to acquire Mufti Family deals in a hypercompetitive market.Cody Laughlin is a real estate entrepreneur and thought leader with over 10 years of real estate investing experience. Cody's core investing thesis has been focusing on acquiring existing multifamily assets across central Texas and other various markets across the US since early 2019. After aligning with his partners, Brian Alfaro and John Batey, Blue Oak Capital was formed and to date the company holds ownership interest in 787 multifamily units as General Partners. For today's episode we will cover: [ 00:00 - 06:34 ] Guest intro :  Cody LaughlinCody's background and what he's focused onCody's partnersCody's thoughts on multifamily units [  06:34 - 10:37 ] The investing thesisThoughts on the market cycleValue add or buy fully renovated properties?Broker relationships[ 10:37 - 16:08 ] Getting in front of the competitionWining and dining brokers850 units, how many properties across?Primary value proposition [ 16:08 - 19:28]  Differences of multifamily in Columbus OH vs TexasRent growth, appreciation, and cap ratesExamples of marketing funnelsLeverage social media [ 19:28 - 23:14]  Niche in terms of size of units, purchase price, and cap rate?What's their return to investors?What separates Cody and his partners from other multifamily syndicatorsHow often they communicate with non investors in their databaseCody's best real estate investing advice ever [ 23:14 - 23:31]  Best ever lighting roundBest ever book Cody recently readBest ever way to give backTweetable Quotes: Connect With Guest:Website: https://blueoakinvests.com/Instagram: https://www.instagram.com/blueoakcapital/?hl=enFacebook: https://www.facebook.com/blueoakcapital/Youtube:https://www.youtube.com/channel/UC3-13HguhVYtvZTHXoeS-ng/featuredLinkedIn:https://www.linkedin.com/company/blueoakinvests/ Connect with Cody: LinkedIn: https://www.linkedin.com/in/cody-laughlin-35067660/Instagram: https://www.instagram.com/codyblueoakcapital/?hl=en SUBSCRIBE & LEAVE A 5-START REVIEW as we create a lifetime of wealth and financial freedom through multifamily investing!    Invest with us! Check out Blue Oak Investments  Cody on LinkedIn, Facebook, and Instagram John on LinkedIn and Facebook Brian on

Marketing & Mindset For Wellness Coaches
115: Where Can You Find Clients As A Health Coach?

Marketing & Mindset For Wellness Coaches

Play Episode Listen Later May 18, 2022 12:27


One of the most common questions I hear from new health and wellness coaches is: "Where can I find clients?" So that's what today's episode is about. I'm going to share with you 6 different places where you can find your first (or next) health coaching client. I know that this can be a source of a lot of frustration and confusion, and I know that especially when your business is new, it can feel like maybe there's a secret place where great clients are hanging out, and if only you could crack into that place, then everything would be great. By going to these six places I'm going to tell you about in this video, you'll be able to find your audience and quickly get coaching clients! Here's what you'll learn... The first place to look for clients (aka your lowest-hanging fruit) The biggest mistake you could make when showing up in front of potential clients An amazing place to find clients — that's making a big comeback! The best place to go for collaborations and super powerful win-wins The highly-target place to find clients that many people overlook …and so much more! Complete show notes here: https://drkimfoster.com/115

The Shine Online Podcast
​​59. Do I Need a Niche on Instagram?

The Shine Online Podcast

Play Episode Listen Later May 18, 2022 12:36


So you're asking yourself, "Do you really need a niche on Instagram?" My answer: No! Today, we are addressing one of the hottest topics in business, marketing, and Instagram and that is: Do you need to have a niche? In this episode, I'll tackle the concept of niching down on social media and I'll show you how to build a strategy that allows you to talk about your different interests while still being strategic in what you choose to post. I'll also break down why it's recommended to have a niche, why this doesn't always work, and all things content pillars including what they are, what they aren't, and where to use them. Keep listening to find out what you should be doing instead and don't forget that you can also catch this episode on my YouTube channel here!  Check out my Instagram Confidence Accelerator here and don't forget to also check out the Cubicle to CEO Podcast! SHOW NOTES CONNECT WITH ME: Instagram Shine with Natasha Website  

Be heard podcast
The Cycles Behind a 7-Figure Business

Be heard podcast

Play Episode Listen Later May 18, 2022 27:18


Deirdre Tshien is the co-founder & CEO of Capsho, software that helps experts who podcast create their AI-generated episode titles, player description, show notes, episode social media captions, and email with Content Honey Traps so they can grow their listeners! She is the creator of Content Honey Traps, author of Honey Trap Marketing, and host of the Grow My Podcast Show. She is a serial entrepreneur, having founded and led 7 businesses across 5 industries in the last 9 years, and has navigated the entire spectrum of experiences and emotions (the good, the bad, and the ugly) that come with starting, running, and closing businesses. With her hands-on experience in successfully growing her businesses to 6 & 7 figures, she now coaches and works hands-on with experts who podcast to grow their audience using the Content Honey Trap System.   In this episode, we chat about the cycles of business and following your passion. Deidre shares how niching in completely changed her business and the mindset work it took to create a 7 figure business.   Listen in to learn how to: → Look at failure as a good thing → Niche in to attract more clients → Use Capsho to get more downloads of your podcast episodes   CONNECT WITH DEIRDRE Instagram: instagram.com/deirdretshien   CONNECT WITH SHANA Get Your 'Simple Strategy Call' - https://shanadewitt.as.me/simple Learn more about working with Shana - https:// shanadewitt.com Join the Magnetic Entrepreneur Facebook Group - https://www.facebook.com/groups/themagneticentrepreneur/

The New Wave Entrepreneur
EP117: Making It As A Full Time Creative w/ Jarrod Anderson

The New Wave Entrepreneur

Play Episode Listen Later May 17, 2022 70:07


In this episode, Daniel sits down with creative director and photographer Jarrod Anderson to talk about his journey to becoming a full-time creative in New York City. MANY gems dropped in this conversation! We pay particular attention to some of the practicalities of becoming a successful artist in highly competitive environments like NY or LA. How to get yourself out there, how to charge for your services, how to connect to the right players.  

Two Nosy Meerkats
Pull That Up, Jamie w/ Jamie Wolf

Two Nosy Meerkats

Play Episode Listen Later May 16, 2022 107:05


The meerkats get down and dirty with the almost upsettingly funny Jamie!! Gabby finishes recapping her class trip to Margaritaville, Jamie recalls his unusual college roommate situation, and Lukas considers what the internet is doing to his brain. Niche mutual friends, struggles with sobriety, “normal guy stuff” — this ep has it all. Listeners bring stories of theatre department sex couches and romantic gestures featuring beans.   Follow Jamie at @jamiewolfcomedy everywhere   TikTok: @lukastarnold  Instagram: @twonosymeerkats @lukastarnold @hipsoccermom Twitter: @twonosymeerkats @lukastarnold

Real Money Real Business Podcast
RMRB 636 - This FBA Seller Used a Strategic Product Selection to Thrive in a Low Competition Niche

Real Money Real Business Podcast

Play Episode Listen Later May 16, 2022 12:35


In this episode, Lauren talks to the seller of an Amazon FBA business created in February 2017 in the home niche. Listen in to find out how the business makes an average of $7,281 per month in net profit, why the seller has decided to sell, the lessons learned from running the business, and much more. Visit https://app.empireflippers.com/listing/60826 to learn more about this business.

The Fierce Social Podcast
32. How to Find Your Niche

The Fierce Social Podcast

Play Episode Listen Later May 16, 2022 25:50


You've probably heard by now that one way to ensure you're targeting the right people and finding an audience who resonates with your message or product is by niching down. In today's episode, I share how you can find your niche. I talk about why you need to narrow down what you're talking about to avoid burnout,  my own experience niching and why presentation matters. This episode is definitely helpful for those who feel totally stuck!    In this episode, we cover: My experience with niches [0:32] How to find your niche [4:40] Examples of narrowing down your niche[8:40] Focus on one thing not many things [15:24] Present yourself in the most effective way possible [17:34] Word of mouth is crucial [18:50]   Grab my Niche 101 mini-course for $27: thefiercesocialsociety.com/offers/F4jxkfMu/checkout    Connect with Mandy on IG:  @themandyemerson @thefiercesocialsociety   Website: https://www.themandyemerson.com/ 

HIGH on Business
#119 - The Truth About Your Niche Statement

HIGH on Business

Play Episode Listen Later May 16, 2022 14:47


An entrepreneur needs to let potential customers know what's so special about their business. For this, you need a good niche statement. The question is, what do you need to make your niche statement great? Kendra Perry dives into creating a niche statement and what goes into making one that reflects your business. Tune in to learn more and drive your business to greater success. https://kendraperry.net/episode119 Love the show? Subscribe, rate, review & share! https://kendraperry.net/ --- Send in a voice message: https://anchor.fm/thewealthycoach/message Support this podcast: https://anchor.fm/thewealthycoach/support

One on One Interviews
Jeff Wartgow of Oracle - Not designing experiences for Gen Z makes you a niche player

One on One Interviews

Play Episode Listen Later May 16, 2022 44:59


Earlier this year I partnered with Oracle on a survey of over two thousand US-based consumers to learn more about who they trust between social media influencers and brands in learning about products and services, understanding out how to get the most out of them once the purchase has been made, and how they'd like to handle things when they needed help with a product or service. And while there were a number of interesting findings that were surfaced from the survey, one of the overarching findings was that close to forty percent of those surveyed trusted influencers over brands. But a deeper look into those numbers found that Millennials and Gen Zers surveyed were approximately 2.4X more likely to say they trust influencers than Baby Boomers were. To dig in and discuss some of the numbers and what they might mean going forward, I recently had a LinkedIn Live conversation with Jeff Wartgow, Vice President of Product Management for Oracle. Below is an edited transcript of a portion of our conversation. Click on the embedded SoundCloud player to hear the full conversation.

The Cologne Podcast
S02:E30 - Hindu Kush By Mancera (With Forbus)

The Cologne Podcast

Play Episode Listen Later May 16, 2022 28:51


In today's episode our hosts Myke and Ryan are joined by their barber friend Forbus to sample Mancera's Hindu Kush! Please help us grow the podcast by leaving a 5 star review on your favorite streaming platform.One Night Stand Review: Southern Peach Tea by Coastal Carolina ParfumsScent of the Day: Hindu Kush by ManceraTheColognePodcast.com

Wedding Business Solutions
Holly Verbeck – The Niche: Hey Chef!

Wedding Business Solutions

Play Episode Listen Later May 16, 2022 46:28


Sometimes you come up with a good idea and sometimes it comes to you. It's been said that necessity is the mother of invention. Well, Holly and her chef husband came up with an idea to fulfill both a need and a lifestyle.Listen to this episode for some inspiration for your next idea!Holly Powers-Verbeck, founded and continues to operate HeyChef!, Lake Tahoe's premiere culinary staffing company since 1997. In 2018 she formed MakeYourBusinessCook! to help chefs launch private chef businesses and restaurant/caterer owner-operators who are adding private chef services to generate additional profits with existing resources. You can read her monthly column The Business of Chefs in Food & Beverage magazine and hear her on awesome podcasts like this one. Reach MakeYourBusinessCook on Facebook, the internet and Instagram, email Holly@MakeYourBusinessCook.com or call (818)HELP-ONEIf you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.comPlease be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com 

Seller Sessions
How Sharon Is Fixing a Product that Isn't Selling as Expected

Seller Sessions

Play Episode Listen Later May 15, 2022 20:59


Recently Sharon launched a Niche product focused on a very specific buyer avatar within the camping niche, and Today on Thursdays with Sharon she shares what she recently discovered about the product listing which is negatively impacting the sales. Sharon put a lot of time into understanding the buyer avatar, understanding keywords with buying intent for this niche, and how she could differentiate the product to appeal to her avatar. A lot of time and money was put into this, But 2 months later and the product is not selling as expected. Sharon shares what she realized she is doing wrong and how she means to fix it.

Pixel x Pixel
Pixel x Pixel Episode 88

Pixel x Pixel

Play Episode Listen Later May 14, 2022


Better late than never – a new episode of Pixel x Pixel is here! Both Marcus and Anne have exciting, podcast-relevant things to discuss in the intro, namely: Marcus is finally getting his hands on the Steam Deck, and Anne had the opportunity to interview the writer of the new UNICO manga currently on Kickstarter.… Read More The post Pixel x Pixel Episode 88 appeared first on Chic Pixel.

The Laptop Recruiter Podcast | Attract, Gain Authority, Automate & Scale like a Million Dollar Recruitment Business Owner
Podcast 159-The Recruitment Industry Is Becoming More Competitive With Fewer Candidates And More Agencies After Same Roles And Same Candidates.

The Laptop Recruiter Podcast | Attract, Gain Authority, Automate & Scale like a Million Dollar Recruitment Business Owner

Play Episode Listen Later May 14, 2022 4:00


“The Recruitment Industry Is Becoming More Competitive With Fewer Candidates And More Agencies After Same Roles And Same Candidates.” The Recruitment / Search Industry is becoming more competitive with FEWER candidates and MORE agencies. All after on the same ROLES and the same CANDIDATES. So, What is the solution? There are several solutions here: 1. You must have all of the candidates in your Niche and your CRM 2. You must have a system whereby you can segment those candidates Now, those on the market are not going to be those you generally want, are they? You want the Passive. So, Ideally want you going to have is to extract your candidate's data from your CRM into the automated system and have an automated follow-up process. As it's getting more competitive, you must have the BEST candidates. But, to get the best candidates you must have an absolute awareness of what the best is. You have now identified what the target market is You've got 100% of them inside your CRM You've got a system that gives you between 52% - 82% reply rate When you send the candidate to your client, you're sending them the TOP 1% of the entire market. If you enjoyed today's podcast, be sure to check out our website: https://recruitmentmarketinginternational.com/

Dude, I Love That
Ep. 58 | Christa Hardin, Founder of Enneagram + Marriage: Motherhood, Building a Successful Brand Online, & Embracing Your Niche

Dude, I Love That

Play Episode Listen Later May 13, 2022 35:24


In today's episode, we're kicking off the CAREER SERIES with ENNEAGRAM + MARRIAGE founder, Christa Hardin, MA! We're delving into the importance of pouring into your marriage and children while having a successful career, knowing when you need to embrace a new niche, how to build a thriving business, learning to trust God, planning your schedule according to your cycle, and so much more! Follow along with Christa on IG at @enneagramandmarriage, as well as her podcast, Enneagram and Marriage on all streaming platforms. DUDE socials: @dudeilovethatpodcast | @heyitslivjames

Gardening Australia

Millie suggests some native plants to suit the most challenging spots in your garden.

The Amazing Seller Podcast
2041 • The SECRET To Managing Multiple Niche Properties - Jam Session

The Amazing Seller Podcast

Play Episode Listen Later May 13, 2022 25:19


Welcome to another Friday Jam session. Today's topic is "The SECRET To Managing Multiple Niche Properties" You may be asking yourself, how do I get my question answered? All you need to do is become part of our take-action crew.How do you do that? Head on over to takeactioncrew.com. It's free. We do this every single Friday, and what you're listening to is one that we did last week.You can always show up to the rock your brand podcast and listen to our live jam session if you can't attend. So please sit back, relax and let's jam. We will be talking about something that I get asked quite a bit. Building more than one niche property is exciting.Common questions are: Should I start more than one of these niche properties? How do you manage all of them?What things do I need to be aware of when building more than one?What does it look like? Is it a good idea to do that? Is it like real estate?You build one of these out, generating a thousand dollars a month of passive revenue. Learn how by watching this episode below or listening to it above.Enjoy, and let's CRUSH YOUR WEEK! 

Best Damn Agency Podcast
SOTR: Stop Offering Your Services A La Carte, Be a Consultative Seller Instead

Best Damn Agency Podcast

Play Episode Listen Later May 13, 2022 57:33


So many agency owners try to be everything to everyone, making it difficult for these same owners to understand their path to profitability.But as you're aware, they don't have the right sales operation in place or even the right resources to know how to increase their sales and profits past the seven or eight-figure mark.In this episode, we discuss how you can stop being seen as a commodity that sells a la carte offers and stand out as a consultative agency that knows exactly what its target market needs. Also, discover the one thing your sales reps need to know in order to sell your services more effectively, and how you as a sales leader can help them through meetings and reviews.  This Cast Covers:Why people who stand by a certain ideology do not actually want to engage in difficult conversations when the rubber meets the road (06:11) Empathetic people don't necessarily have any room on their plate to have hard conversations about harder topics (10:44)JJ's practical takeaways in not standing idly by and actually doing something about issues that are harder to swallow (12:38) Why Liberals and Conservatives are being pitted against each other by the “real enemy” (14:15)How product market training for sales leaders and sales reps can make them more effective in their role (18:04)The important components of a product knowledge base (18:55)What does a salesperson actually need to know to be able to sell something that's really technical? (22:24)How the curse of knowledge actually confuses your clients and stops them from buying from you (22:46)Combining these two things will get your salesperson up and running pretty quick (26:03)What most ideal customer profiles lack that keeps them below the seven-figure mark (29:07)Why having a very narrow and specific ideal customer profile is so crucial (30:06)Which moves the needle faster from a sales perspective – niching via the industry you serve or niching via the service you offer? (36:07)Why there might be a third axis when identifying your niche according to Joey - the z-axis (38:30)The difference between a meeting and review when it comes to sales leadership (40:28)What actually gets covered during a review and how often are they performed? (42:01)Why Joey believes selling an a la carte service is pointless (47:59)What it means to be a consultative seller (51:00)Additional Resources:The Sales Driven AgencyThe Best Damn Agency Mastermind

Optometry: The Ultimate O.D.
Creating a Niche in Your Practice - E96

Optometry: The Ultimate O.D.

Play Episode Listen Later May 12, 2022 23:33


Creating a Niche in Your Practice - E96 Highlights from this episode: Creating a Niche in Your Practice (00:37) Office Talk: Patient of many offices & Hiring (12:01) The Riches are in the Niches! We've all heard this saying right? Well, it's true and it can also be a way to bring in a specialty that you really enjoy. The trick is to have a balance where what you love doing doesn't get ruined by making it part of your business. In this episode, we talk through my journey of choosing a specialty beyond the everyday refractions and how one was finally landed on based on a few key factors. Enjoy! (00:37) In our Office Talk today, we are recapping a patient that recently came in who was hopping between a bunch of offices and how that experience went with us. Also, we are talking HIRING. Unfortunately we are back at it again so listen in to what happened to get us here and how the search is going! (12:01) Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I'd be happy to chat!

Audience
Niche Podcasting and Learning to Love (work) Again

Audience

Play Episode Listen Later May 12, 2022 25:46


Ijeoma Ekeocha was over her job. A series of microaggressions and just blatant racism convinced Ijeoma, a talented Pharmacist and medical researcher, that she should quit. So she created a podcast hoping she could transition into doing that full time. She launched the podcast “Brownskin Stories” and things seemed to be going well. But then something happened. Podcast coach Nikaila Matthews convinced her to find even more of a niche. That’s when “Black Women Pharmacists” was created. Rather than quitting her Job, Ijeoma rediscovered her love for pharmacy and has created a community of dedicated followers, passive income and helps other black women navigate a complicated industry. Resources: Listen to Black Women Pharmacists Read Ijeoma’s GoodRX Article goodrx.com/hcp/pharmacists/how-racism-manifests-in-pharmacy Connect With Ijeoma on LinkedIn A Better Way to Monetize Your Podcast

The Marketing Movement | Ignite Your B2B Growth
S2 E3 - Building Brand Awareness Through Niche Audiences [Podcast Takeover]

The Marketing Movement | Ignite Your B2B Growth

Play Episode Listen Later May 12, 2022 28:33


A couple of our Refine Labs Performance Marketing Managers, Chris Denno and Payton Christopher, took over the Stacking Growth podcast to talk about building brand awareness campaigns with niche audiences via paid media. They cover the why and the how behind this topic, provide concrete examples of how to structure campaigns of this nature, and share insights from putting this strategy into practice in the B2B space.

SEO Podcast | SEO.co Search Engine Optimization Podcast
#718: Long Tail Keywords in SEO: How to Grow Traffic From Niche Searches Episode 2

SEO Podcast | SEO.co Search Engine Optimization Podcast

Play Episode Listen Later May 12, 2022 9:31


Take a look at what's popular on your site and see what people are searching for. Use tools like Moz or Ahrefs to get hundreds of different long-tail keywords based on a single entry. Google Trends and Social Listening Software can help you uncover new topics and long-tail keywords for your niche. Use these tools to see what people are searching for and how those search patterns have changed. Once you have a target keyword phrase, run a SEO keyword research report to see how much traffic each idea gets. Use real-world examples such as case studies and customer testimonials for blog posts. Customers are more likely to share their experiences when they know their website is getting exposure. Long-tail keywords are a never-ending source of blog posts and content ideas. But it's difficult to measure their SEO ROI based on search engine rankings. Conduct surveys or focus groups with your most avid readers and loyal customers to hear what they'd like to read in a blog. You don't have to worry about precise phrase inclusion or hitting a target number of keywords. Ranking for the most competitive online keywords requires a focus on users and search intent. Remember, the long-tail keyword strategy isn't extinct; it's just evolved into something simpler. More info about long tail keywords in SEO: how to grow traffic from niche searches:    https://seo.co/long-tail-keywords/   Connect with us:  SEO // PPC // DEV // WEBSITE DESIGN

Niche Pursuits Podcast
How Michael Donovan Makes $20k Per Month From A Tech Niche Blog

Niche Pursuits Podcast

Play Episode Listen Later May 11, 2022 59:11


Today's guest on the Niche Pursuits podcast is Michael Donovan. Michael's journey into online business began by listening to the Smart Passive Income and Niche Pursuits podcasts and watching videos from Income School on Youtube during his commute to work. Michael talks about the steps he took to create the blog without link building and drops information value bombs for those building niche websites.  

Marketing & Mindset For Wellness Coaches
114: How To Legally Protect Your Health Coaching Business w/ Sharon Vanin

Marketing & Mindset For Wellness Coaches

Play Episode Listen Later May 11, 2022 33:29


If you're building a health coaching business, you're probably feeling some anxiety and uncertainty around the legal aspects of your business. In today's episode, you're going to get answers to your questions about how to legally protect your business. My guest is Sharon Vanin, a lawyer for health and wellness professionals. Sharon is the founder of a niche law practice called Thrive Legal Care, and its sister legal template shop, The TLC Source. Sharon shares her insights as we discuss many of the legal matters that come up when you're building an online health coaching business. Here are some of the things you'll learn… Why wellness business owners need to be aware of the legal side of doing business online What legal issues wellness business owners should be aware of when it comes to content creation The steps you can take to protect your original content The legal issues wellness business owners should be aware of when it comes to marketing Which steps to take to make sure you're marketing yourself in a legal and ethical manner …and lots more! Full episode notes: https://drkimfoster.com/114

The Fierce Social Podcast
31. Narrowing Your Niche, Handling Low Engagement, and Using Original Audio in Reels

The Fierce Social Podcast

Play Episode Listen Later May 11, 2022 25:27


In today's episode, I am hosting a Q&A on Instagram and answering all your questions about Instagram, social media and building a brand online. I share tips for more story views, how to narrow down who you should serve and the latest with IG prioritizing orginal content.    In this episode, we cover: Narrowing down who you want to serve [5:41] Best app for scheduling posts [11:00] Are non-engaging followers bad for you? [12:10] New update on ranking and using audio for reels [16:50] Creating original content [19:49] What does original content mean? [24:01] The pros and cons of creating new audio [25:35] Tips for more story views [31:05]   Grab my Niche 101 course for $27: thefiercesocialsociety.com/offers/F4jxkfMu/checkout    Connect with Mandy on IG:  @themandyemerson @thefiercesocialsociety   Website: https://www.themandyemerson.com/ 

The Grow Your Private Practice Show
How having a niche has impacted my practice, with Elsie Owen

The Grow Your Private Practice Show

Play Episode Listen Later May 11, 2022 44:36


How does having a niche impact your practice?  I love talking to guests on these podcasts because they share many amazing insights and today is no exception. I have the wonderful Elsie Owen with me. Elsie is relatively new to PP and has had her private practice since qualifying in 2019.  Yet since 2020, she has had a consistently full caseload. Wow.  She's since chosen a niche and as a result, started to diversify her income by offering more than just 1-1 therapy.  How cool is that? So today Elsie shares her experiences with us And we're going to be looking at the impact having a niche has had on her practice.  I ask her: What made you choose to niche? How did you decide on your niche How has having a niche affected your practice - both positives and any things to watch out for Your experience of diversifying Do you have any plans for the future I think you'll enjoy this one! About Elsie Owen 'I've had my private practice since I qualified in 2019 and in 2020 when I had a consistently full caseload, I started learning about Instagram marketing and exploring additional ways of supporting people. I've since chosen a niche and as a result, started to diversify my income through offering more than just 1-1 therapy. I write a fortnightly newsletter, teach online educational sessions and run a group programme called The Boundaries Course.' Elsies website: https://www.elsieowen.com/ (https://www.elsieowen.com/) Connect with Elsie on Instagram https://www.instagram.com/the_peoplepleasing_therapist/ (The_peoplepleasing_therapist ) And if you'd like some more help attracting clients, check out The Grow Your Private Practice membership.

Creative Bliss in Life & Biz
Eps 202: Unchoosing a Niche

Creative Bliss in Life & Biz

Play Episode Listen Later May 10, 2022 17:35


Choosing a mom coaching niche can take some time. I give my private clients up to a month to land on one. After that clarity comes as you get out there and coach. And leaning on your niche statement will make it way easier that you find clients to find that type of clarity. And then sometimes that clarity ends up with you changing your mind. Or adjusting the wording of explaining what exactly it is you do, or don't do, with your coaching offer. That's why choosing a struggle to coach your ideal client through is so impactful. That tangible struggle is just that. Tangible. And tangible isn't open to interpretation. So choose to be tangible with your coaching niche, unchoose what doesn't feel right and you'll be choosing to attract your ideal clients over and over again. Ones who feel they've made the right choice in reaching out to you to be their coach.   On this week's podcast episode you'll hear:   Getting clear with both yourself and your potential clients on what kind of coach you are NOT is just as important as what kind of coach you are.   The value of deciding what you don't want your niche to be. Starting broad niche-wise is totally fine as long as you evaluate and choose a niche statement to anchor into on the regular. The difference between a niche and a niche statement.   Featured on the podcast:   Book your discovery call here to explore working with me to help you get you started with a niche, then unchoose that niche three months in, but promised clarity, and new clients, along the way. Sign up for my freebie - The First Step to a Profitable Mom Coaching Biz - to land on a niche statement that will be the starting off point for your niche choosing and unchoosing journey.   Like the show? Leave a review here. It'll also ensure you're subscribe so you don't miss my juicy behind the scenes episodes that aren't publicized.

Rehab to Wellness B.O.S.S
Wellness Niche Opportunities

Rehab to Wellness B.O.S.S

Play Episode Listen Later May 10, 2022 23:29


Are you tired of the same old routine and want to expand your Rehab Profession opportunities? You want to start your Private Practice where you can do great work and advance your career. But what specific niche are you going to pursue? Welcome to Rehab to Wellness B.O.S.S. Podcast! I'm your host, Kim Nartker PTA. In this week's episode, I'll talk about the wellness niche opportunities for rehab professionals and how to fill those niches by offering effective traditional and alternative addiction treatment services that you get paid well for and allow you to help your patients in a significant way. I will touch on such topics as: Senior Rehab Solutions: Maintaining Health and Fitness, and More Health and Independence Physio Coaching: Combining strength training and rehab Rehab for Weight Loss and Wellness Program for 40 year old and older Rehab Professionals for Sports Improvement Performance & Injury Prevention  Reach out to Me: Get YOUR FREE WELLNESS BUSINESS SUCCESSFUL START-UP CHECKLIST HERE! Facebook Group: Rehab to Wellness B.O.S.S Website: https://thestretchmobilitycoach.com/beacoach/

That Will Never Work
#49: Using Sampling to Unleash Your Niche!

That Will Never Work

Play Episode Listen Later May 10, 2022 36:21


How best to unleash your niche? That's what has Paul stumped.He's the founder of a company called Cicero Learning, a business that helps families with the problem of global education access on a bespoke basis.It's an educational method referred to as “World Schooling” which has become a hot topic thanks to the pandemic when laptop wielding parents realized that certain job types can now be done from literally anywhere in the world.But how can you best get customers educated on niche products and why the price tag is worth it? Listen in as Marc helps Paul think through the most effective sampling strategies and how to build your funnel. Want to take a deeper dive into the topics on this show? Pre-order the paperback edition of international best-seller That Will Never work here for delivery June 7th. www.amazon.com/That-Will-Never-Work-Netflix/dp/0316530182 Want to be a guest on That Will Never Work? Head to marcrandolph.com/guest to apply. While you're there, sign up for Marc's newsletter: marcrandolph.com/newsletter/Feeling social? Marc would love to hear from you:Tw: @mbrandolphIG: @ThatWillNeverWork LinkedIn: Marcrandolph Tiktok: @marc_randolph

Don't Shit On The Bus
Balancing Photo and Video on Tour ft. Jake Chams (Lorde, Panic at the Disco, Marshmello)

Don't Shit On The Bus

Play Episode Listen Later May 9, 2022 53:59


This week on the podcast lets welcome Jake Chams who is a tour photographer and videographer. Jake has toured with artists such as Panic At The Disco, Lorde, and Marshmello. This episode has a ton of great lessons on why everyone should keep an open mind to learning while on the road. There's a ton of laughing in this one so brace yourself for another week of Don't Shit on the Bus. In this episode of the Don't Shit On The Bus podcast we will learn: • How impactful a photographer/videographer is on a tour • Why Jake always has an open mind to learning on tour • About Jake's major injury from touring • When you to have your camera ready and when to put it away around artists (00:00) Intro (02:11) Patreon (02:37) Jake gets on the bus (03:55) How Jake got on tour with Panic at the Disco (10:28) Knowing social boundaries (14:37) Being opened to learning (19:50) Wearing multiple hats on tour (22:48) Niche jobs at different touring levels (25:13) Why artist want someone for both photo and video (28:51) What makes the music industry so brutal (30:58) Experienced photographer/videographer vs new photographer/videographer (35:59) Jake's accident (43:29) How Jake prepares for a tour (48:20) Wrap up notes (48:25) Shower Shoes --- Jake Chams - Guest ► Instagram: https://www.instagram.com/jakechams ► Twitter: https://twitter.com/JakeChams ► Website: https://www.jakechams.com/ --- Don't Shit On The Bus Podcast ► Website: http://www.dontshitonthebus.com ► Spotify: http://bit.ly/DSotBspotify ► Apple Podcasts: http://bit.ly/DSotBapple ► TikTok: https://tiktok.com/@dontshitonthebus ► Twitter: https://twitter.com/DSotBpodcast ► Instagram: https://instagram.com/DSotBpodcast ► Facebook: https://facebook.com/DSotBpodcast ► Patreon: https://patreon.com/DSotB --- Adam Elmakias - Host ► Twitter: https://twitter.com/elmakias ► Instagram: https://www.instagram.com/elmakias ► Website: https://www.adamelmakias.com --- Edited & Produced by Connor Gaskey

Heads Up Adviser
Riches Are In The Niches

Heads Up Adviser

Play Episode Listen Later May 9, 2022 25:36


1. Discover The Virtue Health Consortium - A New Way To Self-Funding. Arrange a one-on-one call with John Sbrocco https://bit.ly/3fVvipK 2. Join Heads Up Adviser Facebook Group

Crickets to Cha-Chings
Developing Expertise in a Niche to Move from Physical Products to Digital Downloads

Crickets to Cha-Chings

Play Episode Listen Later May 9, 2022 32:30


Brooke McMichael got started in the world of monogramming and applique several years ago, but when the pandemic hit the need to have a business with less inventory and easier fulfillment took over. She transitioned from finished monogrammed items to creating digital embroidery files, joined Scale Your Sales, and her business has taken off (without having to be shipping merchandise and dealing with supply chain issues!) Tune in to hear her story of making that transition and developing the expertise to grow her shop using what she knew of the industry to develop her own digital downloads.

The Cologne Podcast
S02:E29 - Southern Peach Tea By Coastal Carolina Parfums (With Cam From CFR)

The Cologne Podcast

Play Episode Listen Later May 9, 2022 47:15


In this episode, Myke and Ryan are joined by Cam from CFR and Coastal Carolina Parfums to talk about his new release, Southern Peach Tea!!Check it out here: https://www.coastalcarolinaparfums.com/shop/p/southern-peach-tea-15-mlTheColognePodcast.com

Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies
How to Test Out a New Niche Instead of Going All-In Right Away

Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies

Play Episode Listen Later May 8, 2022 23:24


Is it time to pick another niche for your digital agency? There are tons of benefits of niching down. However, there are a lot of concerns about making big changes and focusing on a specific industry. The good news is there are ways to test out a new niche instead of going all-in. Alano Vasquez is the founder and CEO of Cyberwhyze, an agency that helps cyber security companies become brands that scale. Although he found success and even more room for opportunity in this space, he has had other failed attempts at niching down and understands it can be scary to choose a new market and fail. However remember, failures are just lessons to help you move closer to success! In this episode, we'll discuss: Failures that become lessons learned when niching down. Testing out a new niche, rather than going all-in right away. Having the right team in place to give your freedom in your agency. Sponsors and Resources Wix: Today's episode is sponsored by the Wix Partner Program. Being a Wix Partner is ideal for freelancers and digital agencies that design and develop websites for their clients. Check out Wix.com/Partners to learn more and become a member of the community for free. Subscribe Apple | Spotify | iHeart Radio | Stitcher | Radio FM First Steps and Lessons Learned When Niching Down Alano was working in sales at a tech startup right out of college. He was laid off, unfortunately, but when another startup hired him, he soon realized they had no marketing. He decided to use what he had learned and focused on becoming a full-staff marketer. After learning the tech industry and creating his own agency, Alano started working by with any client in the B2B space. He worked with education, healthcare, and fintech companies trying to offer as many services as he could. Within 3 or 4 years, the agency hit a ceiling of about $1.5 million in revenue. In trying to work out a solution, Alano noticed a lot of density with the agency's cyber security clients. However, at the time he actually decided they would focus on the tradeshow space. It seemed like the right choice at that moment. Unfortunately, this happened right before the 2020 pandemic and the end of all in-person events for quite a while. They had spent time and resources on experiential and interactive marketing when everything went virtual because of Covid. How to Identify a New Niche for Your Agency After his first failed attempt, Alano and his team went back to the basics and turned to the opportunity in the security space he had noticed before. They focused on branding and content creation for cyber security companies. Before you pick a niche you pretty much start working with everyone so you can start to see what you like and do really well. You can see where you have success and start weeding out the things that you don't like or do well. To his surprise, Alano quickly realized this new market presented a big runway of opportunities and was dealing. His agency Cyberwhyze started working with big brands sooner than he thought. He has rushed to create the capabilities in order to keep up with what the clients wanted from his agency. Now sees a possibility to double down on this niche. You Can Test Out a New Niche Instead of Going All In In hindsight, his agency would have niched down much sooner had he followed the advice he now gives to his clients. Some of his clients have a few verticals and try to put out a lot of broad-stroke marketing, trying to make it a one-size-fits-all. He finds clients tend to do this to avoid going through the process of creating an entire website for each vertical. Instead, Alano suggests creating a funnel with positioning that speaks to each specific persona. Agencies can also apply this same principle. There's no need to build an entire website for a new niche, just build a funnel, test it out on LinkedIn and run some Google ads. It serves as insurance to make sure you're not going down the wrong path and it might help you feel more at ease when you eventually decide to go all-in. The Value of The Cheat Sheet as a Lead Magnet Coming from sales, Alano and his partner knew very early on they did not want to give away strategy for free. They found a way to productize strategy and sell it as a core component of their work. A good way to attract new clients to your strategy is a cheat sheet. CMOs love them and even bigger brands use them. Cheat sheets come in many forms and you can use them as an opportunity to offer something really valuable while capturing data to continue marketing to your prospects. Cyberwhyze offers a cheat sheet paired with a video webinar that explains how companies can use it to their advantage. This has helped them build trust and led many people to their website. Even some big brands have contacted him based on their cheat sheet, so the agency didn't have to jump through hoops to get their attention. It's all about realizing there's really no reason to offer strategy for free and later feeling remorse for it. Having The Right Team to Provide You Freedom in Your Agency Agency growth is also about continuing to refine strategy and making sure the right people are in the right seats. Agency owners are normally the think tank of the business and the ones coming up with all the client strategies. This could be because it is expensive to replace yourself in that role early on. In fact, most agencies don't seek to do this until they hit the $5 million mark. For Alano, you have two options when it comes to replacing yourself in the strategy role: Do it anyway and maybe offer a profit share if you feel you can't quite afford it yet. Keep trying to do all the strategy but become a bottleneck for your own business. For Alano, it made sense to do this early on, even before hitting $1 million. It was the best decision for his agency. His clients have come to really like the person he hired for this role. The benefit for Alano is peace of mind and freedom. He is able  to take a vacation and only work until 5 PM knowing the agency is taken care of by his head of strategy. The idea of replacing yourself might be uncomfortable. However, the sooner you can replace yourself as the head of strategy the better if you're going after bigger projects. Remember, you probably started this business to eventually have more freedom. This resistance could also stem from the fact that they don't know the steps they need to take to make sure that this new hire will work. Agency owners are usually visionaries and many struggle with execution or hiring for execution. You need clarity of where you're going and who you're going after from the beginning. This way, your team will feel empowered to make decisions without you. Once you have this, you can hire the right person to replace you. Staying True to Your Why as Your Agency Grows Alano had to figure out his agency's growth before getting to this point. He went back to the basics to figure out his individual why and his agency's why. But don't forget, figuring out your why should be followed by communicating it to your team and revisiting it from time to time to keep everything cohesive. In this new stage, he is thinking beyond bootstrapping. He will now look at acquisitions, as he continues to explore his niche market. Want the Support of Amazing Digital Agency Owners? If you want to be around amazing agency owners that can see you may not be able to see and help you grow your agency, go to the Digital Agency Elite to learn all about our exclusive mastermind.