Podcasts about Niche

Guida Botelho from The Travel Institute joins this episode to talk about the significance of certifications for travel advisors. She shares her career background with The Travel Institute, the role it's played in shaping advisor education since 1964, and what certifications are really meant to do beyond adding letters to your name. You'll learn how certifications should be used, why they still matter in today's travel landscape, and why foundational education is key to building a sustainable, professional business. If you've ever wondered whether certifications are worth the time and investment, this conversation is for you. And if you're looking for more resources to elevate your travel business, be sure to join the Niche Community!Niche is the premier travel agent community where ambitious advisors learn proven systems, get ongoing support, and grow their business with confidence. → https://www.tiquehq.com/niche/?utm_source=Tique_Talks&utm_medium=Show_Notes&utm_campaign=Ep186&utm_content=NicheAbout Guida Botelho:Guida is Vice President of The Travel Institute, a nonprofit organization dedicated to advancing professionalism and career success in the travel industry through education. In this role, Guida provides strategic leadership across education, partnerships, and workforce development initiatives that strengthen the industry and elevate the value of professional credentials. Known for a clear-eyed, results-driven approach, Guida champions education that delivers real-world application, career mobility, and long-term relevance. By aligning learning pathways with industry needs, partner priorities, and emerging trends, Guida plays a key role in shaping the future of travel education and ensuring advisors are prepared to compete—and win—in an evolving marketplace.thetravelinstitute.comgbotelho@thetravelinstitute.comlinkedin.com/in/guida-botelho-ctie-b36603284Scholarship link: thetravelinstitute.com/travel-agent-training-scholarshipToday we will cover:(03:30) How The Travel Institute has shaped advisor education(08:45) Why credibility and education matter more than ever(11:00) How certifications impact client trust and professionalism(18:00) Using education to improve sales and client conversations(27:30) Avoiding burnout and building a long-term travel business(30:30) How to leverage certifications strategicallyFOLLOW ALONG ON INSTAGRAM @TiqueHQThanks to Our Tique Talks Sponsors:Cozy Earth - Use code TIQUEBOGO

In this episode, Brock Johnson breaks down whether you really need a niche in 2026 and why the answer isn't as straightforward as most advice makes it seem. He explains how the “TikTokification” of Instagram has changed how content is distributed, why variety-based content can perform well, and how the algorithm now responds more to immediate interests than rigid niche boundaries. Brock also covers the difference between a content niche and a business niche, how to build a loyal following without boxing yourself into one topic, and when niche clarity still matters for brands, superfans, and long-term growth. This episode is designed to help creators grow without burnout while still building a recognizable and monetizable presence on Instagram in 2026. Watch On YouTube 

Stuck three months into a niche and wondering if you picked wrong? In this episode, I share the story of a client who spent 14 months doubting his industrial automation niche before everything clicked. His first outreach response took 14 months to close. A newsletter reader opened the same email 25 times before becoming a client. I break down why most consultants quit at the exact moment their planted seeds are about to grow, and why your biggest competitor isn't other consultants but your own ability to commit long enough to let your niche work.Resources and LinksApply for a Multiplier CallPrevious episode: 660 - The Human-Centric AI Shift Every Tech Consultant Should Know with Scott Stafford Check out more episodes of the Paul Higgins PodcastSubscribe to our YouTube channel: @PaulHigginsMentoringJoin our newsletterSuggested resources

In this episode, Lauren talks to the seller of a YouTube and affiliate business created in May 2022 in the travel and hospitality niches. Listen in to find out how the business makes an average of $11,034.00 per month in net profit, why the seller has decided to sell, the lessons learned from running the business, and much more. Visit https://empireflippers.com/listing/91124 to learn more about this business.

Something has quietly shifted in the travel industry and advisors are feeling it. In this Hot Take, Jennifer and Robin talk about a pattern that's showing up again and again inside the Niche community, and it's changing how trips are being booked, planned, and managed behind the scenes. What used to take years of planning is now happening fast! Expectations are higher, timelines are shorter, and the margin for error has never been slimmer. For advisors, this shift is exciting, but it also exposes exactly where businesses are strong and where they're vulnerable. No doubt about it: 2026 isn't rewarding hustle. It's rewarding those who are prepared and unshakeable. Are you ready?Have a topic you'd like discussed in a future Hot Take? Join the Niche Community and submit your questions anytime through the form on the platform. → https://www.tiquehq.com/niche/?utm_source=Tique_Talks&utm_medium=Show_Notes&utm_campaign=Ep185&utm_content=NicheFOLLOW ALONG ON INSTAGRAM @TiqueHQ

In this episode of The Friday Habit, host Mark Labriola II interviews Emma Tessler, founder and CEO of NinentyFiveMedia, a digital marketing agency. Emma shares her journey from a side hustle in interior design to leading a successful remote team specializing in social media strategy and brand storytelling. The conversation covers the importance of building a strong company culture, the challenges of scaling a business, and the evolving landscape of video content in the age of AI. Emma emphasizes the significance of authenticity in marketing and offers actionable advice for entrepreneurs looking to grow their brands.

Welcome to the newest installment, Exhibit B. A Hip Hop episode showcasing some of my favorite records in my collection as well as some new pickups and first time plays on the podcast. Niche finds like Dem Franchise Boyz and Chamillionaire really get me all kinds of fired up. Insider information, I saw a cheap copy of Suffocate by J Holiday on vinyl recently and best believe that will be here soon. Not a single individual is interested, but for the last two weeks I've been amassing a Pokemon card collection that could stop traffic. Yes I am a 33 year old man but it's not creepy at all because I opened first edition, base, jungle, fossil and team rocket packs myself in real time in the 90's at the KB Toys in Berkeley Mall so don't tell me what I can and can't do with Pokemon cards. It's in fact, genuinely wholesome that I took the time and effort to build my childhood collection back to something admirable. I will say this. If I still had my childhood collection in good condition I could purchase a home outright and own a business from Pokemon profit. It's not quite to that level yet, but this Gengar and Mewtwo are siiiiiiiiick. Thank you for being here and enduring my nonsense. Stay warm and I'll be here next time Your host with the most,Trill Murray

In this episode of the TPR  podcast, Matthew Jarvis interviews Joe Curry, a financial advisor specializing in retirement planning. Joseph shares his journey of growth, the importance of niche marketing, and the commitment to consistent content creation through his podcast. He discusses the challenges of transitioning clients, implementing efficient systems, and learning from mistakes. Joe emphasizes the significance of having a clear focus and the impact of accountability in achieving success in the financial advisory space. The Power of Niche With Joe Curry Resources in today's episode: - Matt Jarvis: Website | LinkedIn - Joe Curry: Website | LinkedIn - Learn More about our Coaching Programs

Welcome to Wholesale Hotline Podcast (Wholesaling Inc Edition), where Brent brings unmatched energy and no-BS strategies straight from his own real-world wholesaling business to help you crush it in yours.Show notes -- in this episode we'll cover:Master cold calling, lead generation, and sales scripts to consistently close deals.You'll learn the latest on the most cutting-edge techniques—like PPC, texting, and automated follow-up systems.Learn how to build confidence, overcome objections, and dominate your local market.Brent shows how talking to people is the fastest, most direct path to wholesale success.Real-life case studies, role plays, and mindset shifts that turn hustle into high income.Please give us a rating and let us know how we are doing!➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖☎️ Welcome to Wholesale Hotline & TTP Breakout

She turned “fangirl” into a business category—not even Disney saw it coming. Recorded live at Tony La Russa's Leaders and Legends in Scottsdale, Arizona, Amy Stuttle interviews Ashley Eckstein—founder of Her Universe and the original voice of Ahsoka Tano in the Star Wars animated universe. In this conversation, Ashley walks through how she got the vision for Her Universe, how she built it into a movement that unlocked a massive, underserved market, and the business lessons behind scaling a brand that she says has driven over $250M in retail sales—before later selling Her Universe to Hot Topic. You'll also hear: What it took to keep betting on herself when the industry didn't take the market seriously How she's sustained a long-term career inside an iconic franchise while building a company in parallel Why a supportive, high-performing partnership matters—plus lessons from building life with her husband, former MLB player David Eckstein The role Disney played in shaping her belief that she could “shoot for the stars” Ashley Eckstein's Instagram Click Here Victory Men's Health Click Here Victory Men's Health YouTube For questions email podcast@amystuttle.com Disclaimer: The Women Want Strong Men Podcast is for general informational purposes only and does not constitute the practice of medicine, nursing or other professional healthcare services, including the giving of medical advice, and no doctor/patient relationship is formed. The use of information on this podcast or materials linked from this podcast is at the user's own risk. The content of this podcast is not intended to be a substitute for professional medical advice, diagnosis, or treatment.

In this special coaching episode of Passionate & Prosperous, I coach Michael Barnes, a certified health and life coach in the early stages of building his coaching business.Michael came into the session wanting clarity around three things:where to focus his limited time and energy while working a full-time job, how to talk about his work without sounding “coachy,” and what it really looks like to embody being a coach — not turn it on and off depending on the room.What unfolded was a layered, honest coaching conversation where we got to the heart of what Michael actually does, who he's uniquely positioned to help, and why his lived experience gives him what I call an unfair advantage — even if he hasn't fully been using it yet.You'll hear Michael have real-time breakthroughs around his messaging, his ideal client, and why people are already drawn to him — not because of his certifications, but because of who he is, how he lives, and the life he's actively creating.We also talk about why clients don't hire coaches because of polished language or perfect positioning — they hire us because they see us being, doing, or having something they want for themselves. And why sharing your story, your evolution, and your perspective isn't optional if you want your work to land.In this episode, we cover:Why it's important to know what outcomes and results your clients are really looking for (and not just what you think they want)How to stop hiding behind “coach language” and start speaking in a way that calls in your ideal clientsHow to leverage your unfair advantage — and why it's a key to knowing your nicheWhat it really means to embody your work instead of trying to switch it on for marketingWhy people are drawn to coaches who are visibly living what they teachHow specificity (not being vague or universal) makes your message more powerfulMaking intentional choices about visibility and connection when you don't have unlimited timeThis episode is a powerful reminder that business growth isn't driven by finding the perfect script, niche sentence, or marketing formula. They're built by developing your skills, taking action before you feel “ready,” and letting your lived experience lead the way.

In this episode of the Govcon Giants Podcast, Eric Coffie sits down with Melanie Patterson, Founder & CEO of Integrity Global Logistics and Team Integrity Knowledge Center for a candid conversation on what it really takes to win government work without getting ignored, overlooked, or stuck in "bid mode." Melanie breaks down the mindset shift from employee to entrepreneur, using a powerful metaphor: you have to "date the government"—learn their language, understand how they operate, and build trust the right way. Melanie shares her underdog story—from ER trauma nursing to entrepreneurship in transportation and logistics—where she took a bold leap, cashed out her 401(k) to fund her next chapter, built an 18-wheeler fleet, and started winning state and city contracts before stepping into federal. Along the way, she explains why niching down is the fastest path to credibility, how partnerships unlock contracts you can't fulfill alone, and why execution (not motivation) is where most small businesses break down. The episode also tackles real-world tension business owners face—politics vs. profits—and why separating emotion from strategy is critical if you want consistent revenue, payroll stability, and long-term scale. Key Takeaways "Date the government." Capability statements alone won't get attention—learning their language, responding strategically, and building trust will. Niche down, then expand. Being known for one clear capability gets you in the door; strong performance opens bigger opportunities. Execution beats information. Free resources help, but pipeline, outreach, bids, and deliverables are what actually build a GovCon business. If you want to learn more about the community and to join the webinars go to: https://federalhelpcenter.com/  Website: https://govcongiants.org/  Connect with Encore Funding: http://govcongiants.org/funding Join 2026 Surge Bootcamp Starting January 31: https://govcongiants.org/surge 

What's the best men's cologne in 2026? Is Orto Parisi worth the hype? What does "grassy" mean? How do you actually describe how something smells without sounding pretentious?In the 2026 Scentacular, Sol and Michael sit down with over 50 fragrance samples (thank you, ScentSplit!) to answer these questions and more to create the ultimate 2026 fragrance guide for men.  The duo dive deep into niche perfume houses like Orto Parisi, Serge Lutens, Frederic Malle, and Amouage—reviewing cult classics like Megamare, Jubilation XXV, Cowboy Grass, and Carnal Flower.They discuss why the fragrance industry is booming right now (hint: lipstick theory), how TikTok perfume influencers are changing the game, and dive deep into the trendy ingredients (like ambroxan) that give modern fragrances their smell and insane longevity. Further, Sol shares his new favorite daily wear from Story MFG's collaboration with master perfumer Joseph, and Michael finally reveals what that mysterious "plastic" note is that he's been chasing for years.We also discuss Chergui and Ombre Sultan by Serge Lutens, Osang and Reliqvia by Mendittorosa (the "Catholic guilt" church scents), Viride and Terroni by Orto Parisi, Targo by Blackbird, Milk by Commodity, Cowboy Grass by D.S. & Durga, Bois de Babylone by Welton London, Camutra by Attar Al Has, Macanudo by Maison Datto, La Fille de Berlin by Serge Lutens, and Anarchist A by Toskovat. The hosts also shout out emerging niche houses like Clue Perfumery, House of Mammoth, St Clair Scents, Pearfat Parfum, and January Scent Project. Whether you're looking for your signature scent, a date night fragrance, or just want to understand why your Sephora is suddenly packed with guys in the perfume aisle—this episode has you covered.For a chance to win $250 of ScentSplit credit, subscribe to the HeroHero!We hope you enjoy!Lots of love!SolEpisode Tagsbest men's cologne 2026, niche fragrances, Megamare, Orto Parisi, fragrance review, men's perfume guide, Serge Lutens, Amouage Jubilation XXV, D.S. & Durga Cowboy Grass, Frederic Malle Carnal Flower, cologne recommendations, niche perfume 2026, ScentSplit, scentbar, date night cologne, Mendittorosa Sang, grassy cologne, Toskovat, Blackbird Targa, lipstick theory economics, Story MFG perfume, Commodity Milk, Byredo, Attar Al Has, Another 13, compliment getter cologne, streetwear fashion, men's grooming 2026, archive fashion fragranceSol Thompson and Michael Smith explore the world and subcultures of fashion, interviewing creators, personalities, and industry insiders to highlight the new vanguard of the fashion world. Subscribe for weekly uploads of the podcast, and don't forgot to follow us on our social channels for additional content, and join our discord to access what we've dubbed “the happiest place in fashion”.Message us with Business Inquiries at pairofkingspod@gmail.comSubscribe to get early access to podcasts and videos, and participate in exclusive giveaways for $4 a month Links: Instagram TikTok Twitter/X Sol's Substack (One Size Fits All) Sol's Instagram Michael's Instagram Michael's TikTok

Discover how to transform dry technical concepts into high performing creative campaigns that stand out in crowded niche markets. In this episode of Content Amplified, Ben Ard sits down with GinaRenee Autrey to discuss how she successfully implemented themes like Shakespeare, Dr. Seuss, and classic muscle cars to market hydropower engineering services. Gina Renee shares her unique process for finding real world analogies to explain complex problems and reveals exactly how she gained executive buy in for bold marketing strategies.Topics discussed in this episode:How to use creative analogies to differentiate your brand in "boring" or technical industries.Case Study: Using a female boxer to showcase agility in the oil and gas sector.Case Study: The "To Be or Not To Be" Shakespeare campaign regarding dam decommissioning.Strategies for lobbying leadership and technical staff to approve outside the box ideas.How to listen to technical experts to spark creative brainstorming sessions.About the Guest:GinaRenee Autrey is the Director of Marketing and Strategic Impact at Kleinschmidt, a firm specializing in the hydropower sector. With over 20 years of experience in the AEC (Architecture, Engineering, and Construction) world, she specializes in building marketing programs from the ground up and driving industry buzz through creative thought leadership.Connect with GinaRenee on LinkedInText us what you think about this episode!

In this episode, Lauren talks to the seller of an eCommerce and dropshipping business created in February 2024 in the home and apparel & accessories niches. Listen in to find out how the business makes an average of $4,508.00 per month in net profit, why the seller has decided to sell, the lessons learned from running the business, and much more. Visit https://empireflippers.com/listing/91070 to learn more about this business.

In this episode, Lauren talks to the seller of an Amazon FBA, eCommerce, and Amazon FBM business created in April 2019 in the supplements and health & fitness niches. Listen in to find out how the business makes an average of $27,330.00 per month in net profit, why the seller has decided to sell, the lessons learned from running the business, and much more. Visit https://empireflippers.com/listing/87554 to learn more about this business.  

In this episode, Lauren talks to the seller of an Amazon FBA business created in December 2022 in the home and bed & bath niches. Listen in to find out how the business makes an average of $9,369.00 per month in net profit, why the seller has decided to sell, the lessons learned from running the business, and much more. Visit https://empireflippers.com/listing/90633 to learn more about this business.

In this episode, Lauren talks to the seller of an Amazon FBA and eCommerce business created in October 2023 in the food & beverages niche. Listen in to find out how the business makes an average of $7,140.00 per month in net profit, why the seller has decided to sell, the lessons learned from running the business, and much more. Visit https://empireflippers.com/listing/85787 to learn more about this business.

In this episode, Lauren talks to the seller of an Amazon FBA business created in March 2019 in the equipment niche. Listen in to find out how the business makes an average of $3,016.00 per month in net profit, why the seller has decided to sell, the lessons learned from running the business, and much more. Visit https://empireflippers.com/listing/90794 to learn more about this business.

In this episode of the GaryVee Audio Experience, I sit down with Kayla Itsines, the global powerhouse and founder of the female-only fitness app, Sweat. Kayla, who has spent her career being known as "Kayla the personal trainer," asks for advice on how to evolve her narrative now that she is a mother and leader in her industry. I share my own experience of moving beyond being "Gary the wine guy" and offer a powerful framework for expanding your personal brand.You'll learn:Why the old rules of "staying in your niche" are wrong and the power of the "and" concept.The two things you must give up to successfully shift your content narrative.How to handle the "outside noise" from people telling you to stay in your lane.Why I believe there is a "massive appetite" and opportunity for female founders.My advice for treating yourself like a premium brand for high-level sponsorships.Why, at this level of success, the only thing you should be thinking about is what makes you happy.

Does a brand new year feel like it should mean a brand new business, yet nothing is changing? You set goals. You pray. You plan. Still, you feel stuck, stagnant, and frustrated, wondering why your effort is not producing fruit.   In this episode, we talk about what it really means when progress feels slow. You may be doing the right things, but doing them in your own strength. God may be protecting you, or inviting you into a deeper season of obedience before opening the next door. Feeling stuck does not mean you are off track.   You will learn why this season matters and how to partner with God to move forward again. Find clarity instead of confusion. Walk in peace instead of pressure. Step into the purpose and direction God is shaping for your business and your life.   I pray this blesses you!   Ready to Make Consistent Income From a Podcast?  Join my 5-Day Profitable Podcast Bootcamp! I'll show you how to create a podcast that makes steady income on autopilot—without relying on social media.

Send us a textAuto-clip your long form into viral shorts- https://link.vidiq.com/podcast-to-shortsGet the vidIQ plugin for FREE: https://vidiq.ink/boostpluginWant a 1 on 1 coach? https://vidiq.ink/theboost1on1Join our Discord! https://www.vidiq.com/discordWatch the video: https://youtu.be/QnFLe3mxMU4We challenge the “long form is dying” narrative and lay out why feeds are surfacing more shorts and livestreams while long videos still win when they deliver deeper value. We answer creator emails on niche focus, audience shifts, variety channel pitfalls, comments etiquette, and whether to split shorts from long form.• YouTube feed shifts toward shorts and streams• Why live spikes on TV and autoplay matter• Long form value versus quick answers in search• Niche fit dictates format, not trends• Variety channels dilute viewer intent• Packaging for younger audiences without losing core• When to split shorts and long form into separate channels• Practical tactics: thumbnails, titles, related traffic, outliers

Join the award-winning Sync Producer Hub. This episode highlights community wins, quick production updates, and live member Q&A. We celebrate Rodolfo's library acceptance after pivoting to Arabic hip‑hop, plus other member milestones like multiple producers hitting level 7 and anniversary shoutouts. The hosts dig into AI for music — what publishers are saying, safe ways to use AI (MIDI/chord generators), and tools like Spawn and Suno — and discuss practical workflows and legal cautions for sync. Also covered: Shades of Sync event info, MPC Key 37 workflow tips, hardware & software gear talk, and how the Hub shares exclusive sync opportunities and feedback for members.

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John Chang interviews Ben Lapidus, host of the Best Ever Conference, to discuss how commercial real estate investors are repositioning after several challenging years. Ben explains that sentiment has shifted from survival to selective action, with opportunity emerging outside traditional Sun Belt multifamily and into niche strategies like industrial, neighborhood retail, and specialized development plays. They explore why many LPs are consolidating capital with a smaller group of trusted operators, how scale and platform size can now suppress returns, and why unique investment theses are outperforming generic value-add strategies. Ben also shares why his long-term bias favors real estate over equities, emphasizing tangible value, basis plays, and adaptability as markets reset heading into the next cycle. Ben LapidusCurrent role: Host, Best Ever Conference; Commercial Real Estate InvestorBased in: ColoradoSay hi to them at: https://www.besteverconference.com/ Visit ⁠www.tribevestisc.com⁠ for more info. Visit bestevercrypto.com today to get started and earn up to $2,500 in bonus crypto. Try QUO for free PLUS get 20% off your first 6 months when you go to quo.com/BESTEVER  Join us at Best Ever Conference 2026! Find more info at: https://www.besteverconference.com/  Join the Best Ever Community  The Best Ever Community is live and growing - and we want serious commercial real estate investors like you inside. It's free to join, but you must apply and meet the criteria.  Connect with top operators, LPs, GPs, and more, get real insights, and be part of a curated network built to help you grow. Apply now at⁠ ⁠⁠⁠www.bestevercommunity.com⁠⁠ Podcast production done by⁠ ⁠Outlier Audio⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training Running an agency today looks nothing like it did even a few years ago. What used to work: SEO-driven inbound leads, tight vertical niches, and predictable platforms, has shifted fast. Today's featured guest has learned to adapt to these changes and went from having a clear and defined niche to letting clients' needs guide the next steps for her business. She'll talk about navigating those changes, evolving your positioning, and deciding whether you're actually willing to do what adaptation requires. Laryssa Wirstiuk is the owner of Joy Joya, a boutique email and SMS marketing agency that serves women-focused, product-based e-commerce brands. With more than 15 years in marketing and over a decade running her own agency, Laryssa has lived through multiple shifts in platforms, buyer behavior, and agency models. Her background as a marketing generalist, working across SEO, social, and email, gave her the flexibility to adapt as the market changed. That adaptability, combined with a strong point of view on branding, inbound marketing, and outbound growth, made her a great guest for agency owners questioning what's next for their own businesses. In this episode, we'll discuss: Starting out with a clear niche and evolving along the way. Adopting a hybrid growth strategy. Personal brand vs. clear offers. Subscribe Apple | Spotify | iHeart Radio Sponsors and Resources This episode is brought to you by Wix Studio: If you're leveling up your team and your client experience, your site builder should keep up too. That's why successful agencies use Wix Studio — built to adapt the way your agency does: AI-powered site mapping, responsive design, flexible workflows, and scalable CMS tools so you spend less on plugins and more on growth. Ready to design faster and smarter? Go to wix.com/studio to get started. How to Choose a Niche Without Getting Stuck In It Laryssa didn't stumble into her original niche by accident. After working across industries like tech, education, and healthcare, she realized none of them truly excited her. Jewelry stood out because of its mix of fashion, storytelling, and creativity. Rather than guessing, she intentionally took in-house and freelance roles in the jewelry industry to build credibility before going all in. That vertical focus paid off. By committing to a specific industry, Laryssa was able to build a strong referral network, speak at trade shows, and create highly targeted content that drove inbound leads. But after nine years in the jewelry space, she noticed that the biggest results she delivered for clients consistently came from email marketing. What started as one service among many became the clear driver of ROI. The shift from a vertical niche (jewelry) to a horizontal specialization (email and SMS marketing) wasn't a sudden pivot. It was a response to real performance data. Stronger results, clearer processes, and deeper expertise made the decision feel natural. Your niche should serve your strengths, not trap you in yesterday's model. Why Inbound Alone Is No Longer Enough For most of Joy Joya's history, inbound marketing did the heavy lifting. Content, SEO, YouTube, and a podcast tailored to the jewelry industry created steady deal flow without much outbound effort. That's one of the biggest benefits of vertical focus: you can dominate a small pond with the right content and relationships. But the market shifted. Search behavior changed. Social algorithms changed and AI entered the picture. Laryssa realized that relying solely on inbound was no longer enough. Over the past year or two, she intentionally started building outbound muscles: cold email, cold calling, LinkedIn outreach, and systems that allowed her team to support those efforts. The key insight here isn't that inbound is dead, it's that inbound alone is risky. Agencies that survived and grew were willing to adapt their acquisition mix, even when it meant doing uncomfortable things. The Hard Question Every Agency Owner Faces Adapting isn't just about strategy. You should also ask yourself whether you want to do what's required next. New platforms, new sales motions, and new expectations can trigger an existential crisis for long-time owners. You don't have to love every part of running an agency, but you do need the discipline to face the things you'd rather avoid. The solution isn't grinding forever but rather identifying what you don't enjoy, systemizing it, delegating it, or removing it altogether. Agency owners should get comfortable with change as a necessary part of running an agency. The hard part is that change often targets the things you already tolerate but don't love. That's why many agencies stall. The owners don't hate their situation enough to change it but they don't love it enough to stay fully committed either. When Personal Brand Creates Attention But Not Conversions As AI and recommendation engines influence buying decisions, developing a personal brand becomes vital when it comes to being recommended by these tools. People want to work with leaders whose beliefs, values, and perspectives they understand. That's why podcasts, long-form content, and consistent points of view matter more than ever. In her case, Laryssa shared an unexpected challenge after developing her personal brand. She had built such a strong personal and brand identity that many people understood her perspective but didn't fully understand what her agency actually did. In some cases, prospects were more familiar with the brand name than the services behind it. The lesson for agency owners is balance. Thought leadership without clear offers creates attention without conversion. As platforms evolve, it's not enough to educate—you need to connect that education to the right services, for the right audience, at the right time. Do You Want to Transform Your Agency from a Liability to an Asset? Looking to dig deeper into your agency's potential? Check out our Agency Blueprint. Designed for agency owners like you, our Agency Blueprint helps you uncover growth opportunities, tackle obstacles, and craft a customized blueprint for your agency's success.

Cancellation fees: rude or required? In this Hot Take, Jennifer and Robin explain the significance of implementing a cancellation fee to protect your time, effort, and business. They break down when to enforce or waive a fee, how to position it as company policy (not a personal decision), and the systems every travel advisor needs so cancellations don't turn into unpaid labor. If you've ever been burned by last-minute cancellations or clients who don't respect your time, this episode is your sign to tighten your policies and protect your business. Tune in and then take the conversation further inside the Niche community!JOIN THE NICHE COMMUNITY → https://www.tiquehq.com/niche/?utm_source=Tique_Talks&utm_medium=Show_Notes&utm_campaign=Ep183&utm_content=NicheFOLLOW ALONG ON INSTAGRAM @TiqueHQ

Quand Jérémy Strohner prend la parole, on comprend vite pourquoi Yooji n'est pas une baby-food comme les autres. Ancien de Danone et Heineken, il a quitté les grands groupes pour reprendre une marque en difficulté. Son objectif ? Que les petits pots ressemblent enfin à du fait maison, mais sans que les parents y passent des heures. Dans l'épisode, Laurent Kretz et Jérémy passent au crible tout ce qui fait le succès de Yooji : petites portions modulables, innovations comme le “manger-main”, mais aussi le pivot digital. En 5 ans, la marque est passée de presque rien à x8, avec 85 % de son CA en D2C et drives.Comment convaincre les distributeurs, créer un corner baby-food dans le rayon surgelé, jongler avec les normes strictes de sécurité alimentaire… au programme de cet épisode. 00:00:00 - Ouverture / introduction du podcast 00:04:02 - Parcours de Jérémy : Danone, Heineken et rachat d'une conserverie artisanale​00:07:19 - Marché baby food : déconsommation et manque d'innovation depuis 40 ans​00:16:16 - État 2020 : GMS only, pivot vers "copieur officiel du fait maison pour bébé"​00:19:46 - Distribution : 85% digital, 700 points de vente physiques​00:28:31 - Accélération D2C : plateforme 40% CA00:43:15 - Croissance x8 : 7,5M€ à 12M€00:59:44 - Vision future : extension kids food, objectif 100M€ Et quelques dernières infos à vous partager :Suivez Le Panier sur Instagram @lepanier.podcast !Inscrivez- vous à la newsletter sur lepanier.io pour cartonner en e-comm !Écoutez les épisodes sur Apple Podcasts, Spotify ou encore Podcast AddictHébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

Camille Dagorn is an award-winning creator and influencer marketing expert with more than a decade of experience building high-impact campaigns for global brands including L'Oréal, Unilever, Pernod Ricard, GoPro, and Mastercard. As the VP, Creator Partnerships for McCann New York, she is known for scaling social-first programs, designing creator-led brand initiatives, and driving measurable growth across beauty, lifestyle, tech, and consumer verticals. Camille is passionate about creating meaningful, unforgettable moments for creators and audiences.

How niche should you be as a creative? In this episode of Paper Talk Podcast, Quynh Nguyen, Jessie Chui, and Sara Kim sit down for an honest, behind-the-scenes conversation about niching down. They reflect on how their businesses have evolved, the challenges of serving multiple audiences, and the clarity that comes from defining who you are truly creating for. “Teaching art and selling art are two very different conversations.” - Jessie Jessie shares her decision to separate her fine art practice from her educational offerings, while Sara reflects on choosing cohesion over complexity within one brand. Together, they discuss branding, price points, audience expectations, and why confusion often leads to disengagement. This episode also offers a glimpse into the kind of real, thoughtful conversations that happen inside the Paper Talk Mastermind. Here's what you'll hear in this episode: What it really means to niche down One brand vs. multiple brands Teaching vs. selling art Audience confusion and clarity Branding consistency The role of feedback and community

Tune in to our weekly LIVE Mastermind Q+A Podcast for expert advice, peer collaboration, and actionable insights on success in the Probate, Divorce, Late Mortgage/Pre-Foreclosure, and Aged Expired niches!  On this episode, the Mastermind crew discusses how AI is reshaping real estate outreach and coaching. Real-world participants share experiences with AI clones for handling repetitive questions, generating virtual tours, and collecting client information, while stressing that human conversations remain essential for nuance, trust, and closing deals. They explore the Go High Level CRM and other tools, the importance of vetting what's rolled out, and how to test new AI features before deploying them widely. The group compares the ‘last mile' problem in telecom to today's AI-driven outreach, emphasizing that AI can empower agents to stay in front of every lead without sacrificing personal connections. They cover probate, divorce, and pre-foreclosure niches, along with late mortgage-related opportunities, and offer practical tips for building a strong follow-up routine that converts over time. Attendees highlight successful coaching calls, cross-team collaboration, and the value of cross-referrals with lenders and investors. The discussion also touches on market dynamics heading into 2026, price movement, and how to position services so clients see AI as a trusted tool rather than a threat.   Key Takeaways: - AI improves lead follow-up and efficiency without replacing human judgment. Automation handles speed and consistency, while people handle nuance, trust, and closing. - Human conversations are still critical for empathy and complex decisions. Subtle cues, emotional timing, and relationship-building remain uniquely human strengths. - Probate, divorce, late mortgage, and pre-foreclosure leads are high-intent. These leads are driven by real life events, not casual interest, making them more actionable. - Our lead types are designed for long-term conversion, not quick wins. Success comes from working niche distress leads over time, not expecting instant results. - Consistent, disciplined follow-up converts long-cycle opportunities. Most deals close months after first contact, rewarding agents who stay engaged. - Collaboration between lenders, agents, and investors multiplies results. Strategic partnerships create more referrals and smoother outcomes for clients. - Ethical use of AI and strong QA protect credibility and trust. Transparency and accuracy ensure technology enhances, rather than harms, relationships.  To learn more, visit https://www.AllTheLeads.com or call (844) 532-3369 to check how many leads are available in your market.   #RealEstateAutomation #RealEstateInvesting #RealEstateLeads #LeadGenerationPrevious episodes: AllTheLeads.com/probate-mastermindInterested in Leads? AllTheLeads.comJoin Future Episodes Live in the All The Leads Facebook Mastermind Group:  https://facebook.com/groups/alltheleadsmastermindBe sure to check out our full Mastermind Q&A Playlist  Support the show

In this episode, Trey talks with Top Producer, Tony Brunini.Tony Brunini didn't get into insurance until he was 40. Now he writes $750K+ a year specializing in a unique RE vertical....

In this episode, Lauren talks to the seller of an Amazon KDP business created in November 2023 in the entertainment niche. Listen in to find out how the business makes an average of $2,043.00 per month in net profit, why the seller has decided to sell, the lessons learned from running the business, and much more. Visit https://empireflippers.com/listing/90779 to learn more about this business.

Depuis le laboratoire de Police scientifique de Paris, Jean-Alphonse Richard revient sur l'affaire Dominique Aubry. A 57 ans, cette riche veuve est découverte pendue à bord de sa luxueuse péniche amarrée sur la Seine. Le suicide d'une femme dépressive. Quelques heures avant sa mort, elle avait dîné avec deux jeunes hommes, dont son protégé et légataire universel. Retrouvez tous les jours en podcast le décryptage d'un faits divers, d'un crime ou d'une énigme judiciaire par Jean-Alphonse Richard, entouré de spécialistes, et de témoins d'affaires criminelles.Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

Have you ever thought that your business isn't one that people wake up thinking, “I want to open one of those franchises?” Meaning, that your business you are looking to franchise or maybe have already franchised, is one that isn't top of mind for your prospective franchisees? Our guest today is Wade Brannon, who shares with us his experience in building a franchise system with a business he knows is not top of mind for prospective franchisees. TODAY'S WIN-WIN:To help franchisees find success, do not outgrow your systems and attract the best franchisees you can. LINKS FROM THE EPISODE:Schedule your free franchise consultation with Big Sky Franchise Team: https://bigskyfranchiseteam.com/. You can visit our guest's website at: ·       www.pigtailsandcrewcuts.comAttend our Franchise Sales Training Workshop:  https://bigskyfranchiseteam.com/franchisesalestraining/Connect with our guests on social:https://www.facebook.com/pigtailsandcrewcutsfranchise#https://www.instagram.com/pigtailsandcrewcuts/https://www.linkedin.com/company/pigtails-&-crewcuts/https://www.linkedin.com/in/wade-brannon-a1553418/ABOUT OUR GUEST:Wade Brannon is the President and CEO of Pigtails & Crewcuts, one of the fastest-growing children's hair salon franchises in the U.S. With a background in franchise leadership, Wade took a leap in 2004 when he acquired Pigtails & Crewcuts after a chance visit with his son. What started as a single salon is now a thriving national brand with 80+ locations across the country. Wade brings decades of experience in franchise development, business strategy and creating customer-centric experiences. Under his leadership, Pigtails & Crewcuts has become known for turning a routine haircut into a fun, stress-free experience for kids and parents alike. ABOUT BIG SKY FRANCHISE TEAM:This episode is powered by Big Sky Franchise Team. If you are ready to talk about franchising your business you can schedule your free, no-obligation, franchise consultation online at: https://bigskyfranchiseteam.com/.The information provided in this podcast is for informational and educational purposes only and should not be considered financial, legal, or professional advice. Always consult with a qualified professional before making any business decisions. The views and opinions expressed by guests are their own and do not necessarily reflect those of the host, Big Sky Franchise Team, or our affiliates. Additionally, this podcast may feature sponsors or advertisers, but any mention of products or services does not constitute an endorsement. Please do your own research before making any purchasing or business decisions.

Jason Fishman is a new-media strategist who leads DNA in Los Angeles, a go-to firm for eCommerce brands, digital assets, and crowdfunding-driven growth. He's helped power more than 500 successful crowdfunding campaigns, collectively raising nine figures through data-driven marketing strategies that scale. A frequent speaker at major crowdfunding conferences and a contributor to the Forbes Agency Council, Jason specializes in breaking down where modern PR meets performance marketing—and how brands can leverage both when investment and visibility matter most.The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host ⁠⁠Jody Fisher⁠⁠ is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals. Join the conversation on ⁠⁠Facebook⁠⁠, ⁠⁠Twitter⁠⁠, ⁠⁠Instagram⁠⁠, and ⁠⁠TikTok⁠⁠ at @ThePRPodcast.Jason FishmanWebsite: https://www.jasonfishman.comLinkedIn: https://www.linkedin.com/in/jasonfishman/YouTube: https://www.youtube.com/@JasonFishmanTwitter/X: https://x.com/JasonFishmanInstagram: https://www.instagram.com/jasonfishmanDigital Niche AgencyWebsite: https://www.digitalnicheagency.comLinkedIn: https://www.linkedin.com/company/digital-niche-agency/YouTube: https://www.youtube.com/@DigitalNicheAgencyTwitter/X: https://x.com/DigitalNicheInstagram: https://www.instagram.com/digitalnicheagencyThe PR PodcastFacebook: https://www.facebook.com/ThePRPodcast/Twitter: https://x.com/ThePRPodcast1Instagram: https://www.instagram.com/theprpodcast_/TikTok: https://www.tiktok.com/@theprpodcast?

Niching your business as a physical therapist with ADHD can feel overwhelming. ADHD brains love variety, and PT training encourages us to treat everyone, which often makes choosing a focus feel impossible. But in business, unclear niches lead to unclear marketing and slower growth.In this episode, I show you how to niche your business as an ADHD entrepreneur using the Ikigai framework. You'll learn how to connect what you love, what you're good at, what people need, and what they are willing to pay for so you can create a clear PT business niche without losing flexibility.We talk about why ADHD business owners struggle with niche marketing, how to turn ADHD traits into strengths, and how clarity improves digital marketing and client conversations. You'll also walk away with simple steps to write your first niche statement and move forward with confidence.If you're starting a private practice, exploring physical therapy entrepreneurship, or trying to find direction without burning out, this episode will help you simplify the process and take the next step.--- Morgan Meese, the founder of a successful out-of-network physical therapy practice, has transformed her expertise into a role as a dedicated business and marketing coach. Specializing in cash pay physical therapy, Morgan owns a digital business where she collaborates with fellow clinicians, guiding them in launching and expanding their own cash-based solo practices. Her coaching extends to helping new business owners navigate the complexities of owning a physical therapy practice, incorporating elements like mobile physical therapy and telehealth. Morgan's unique approach incorporates niche marketing strategies, addressing the specific needs of clinicians and entrepreneurs. As a woman in business with ADHD herself, she also offers insights on time management for business owners, emphasizing the importance of digital marketing to attract more clients. Join Morgan on her journey of empowering women entrepreneurs, physical therapists and healthcare providers, combating burnout, and building a thriving business so you never have to go back to the clinic again.Find me on IG:⁠ ⁠DPT to CEO⁠⁠ and⁠ ⁠Dr. Morgan Meese⁠⁠---To learn more, visit⁠ ⁠our website⁠⁠.Free eBook⁠ ⁠“So You Want To Start a Solo Practice” ⁠⁠DPT to CEO:⁠ ⁠Youtube⁠⁠⁠⁠Apply ⁠⁠for the DPT to CEO 1:1 Coaching Program with Morgan.Just getting started?⁠ ⁠The Therapy Business Basics Mini Course⁠⁠ is the place to start!⁠⁠Buy me coffee⁠⁠

"We offer custom technologies and engineering services to extend platform capabilities and deliver tailored solutions that meet specific business needs."Summary:James Gurd and Bradlie Houldsworth, Strategy Director from Remarkable Commerce, discuss the intricacies of ecommerce development, focusing on the balance between mass market and targeted approaches. They explore the value of integrating niche capabilities into ecommerce roadmaps, emphasising the importance of custom features despite the potential costs and risks. Brad shares insights from his extensive experience in building custom solutions for Remarkable Commerce clients that extend the core capabilities of platforms, offering tangible business cases for such investments.The conversation covers several innovative use cases, including the integration of Shopify Pay components into non-Shopify storefronts, the implementation of embedded insurance on PDPs and the development of custom middleware solutions. The examples illustrate how businesses can enhance their offerings and improve customer experiences by adopting tailored solutions.Key discussion points:Mass Market vs. Targeted Approaches: We begin with a discussion on the benefits of building niche capabilities into ecommerce strategies, highlighting the potential for increased customer engagement and revenue opportunities.Custom Features and Business Value: Brad explains the importance of custom features in extending platform capabilities, providing examples of how these can add significant value to businesses.Innovative Use Cases: Showcasing the potential for innovation in ecommerce.What you'll learn:The benefits and challenges of integrating niche capabilities into ecommerce platforms.Building the business case for investing in custom features.Innovative use cases with real-world examples.Chapters:[00:30] Introductions[03:45] Understanding Custom Solutions in Ecommerce[11:15] Exploring Shopify Pay Integration[18:10] Challenges and Prerequisites for Implementation[26:00] Exploring Embedded Insurance[37:55] Building Custom Middleware Solutions[47:25] Dynamic Collection Creation in Ecommerce

On this week's episode, the girls have some pep in their step as they declare this the real New Year. They unpack the gift Hunter gave Michaela that had her shaking in her boots, Michaela drops a truly shocking "out" that screams Type B behavior (coming for Hunter's brand) , and they reveal the wildly niche, oddly specific thing they would absolutely pay for no questions asked. Follow us! Hunter: https://www.instagram.com/huntermcgrady Michaela: https://www.instagram.com/michaelamcgrady Subscribe to Patreon for exclusive episodes and content: https://www.patreon.com/Themodelcitizenpodcast

Why have we built nuclear ships before, proven they can operate, and still not made them commonplace? Nick Touran breaks down the history of maritime nuclear power, from the Nuclear Ship Savannah and Otto Hahn to Japan's Mutsu and Russia's Sevmorput, then pivots to floating nuclear power concepts such as the MH 1A Sturgis and the Offshore Power Systems program. We explore what worked, what failed, and what keeps blocking adoption, including port access rules, indemnity and international agreements, staffing costs, containerization economics, shielding and public reaction, and the unique operational demands of running reactors at sea.Listen to Decouple on:• Spotify: https://open.spotify.com/show/6PNr3ml8nEQotWWavE9kQz• Apple Podcasts: https://podcasts.apple.com/us/podcast/decouple/id1516526694?uo=4• Overcast: https://overcast.fm/itunes1516526694/decouple• Pocket Casts: https://pca.st/ehbfrn44• RSS: https://anchor.fm/s/23775178/podcast/rssWebsite: https://www.decouple.media

If you know corporate isn't for you but you can't see a clean exit, this episode is your roadmap. Brett sits down with Sam Lee (Indie Collective) to break down how experienced professionals can build a “portfolio career” — consulting, coaching, fractional work, and productized services — without quitting their full-time job first. Sam shares the simple frameworks that helped him build $1M+ in annual revenue through independent work for over a decade, and he explains why most people get stuck trading time for money. You'll walk away with a practical way to tell your story, activate your network, and design an exit strategy with less risk.In this episode, you'll learn: • Why the “side hustle first” approach builds confidence and reduces risk • The simple sales story that unlocks referrals: Client → Problem → Outcome • How to activate your network without sounding awkward or salesy • Why “fractional” isn't always the fastest path to revenue — and what is • The real goal: stop trading time for money and start selling outcomes • Sam's 3-part productization path: 1. Niche down to best-fit clients 2. Solve painkiller problems (not vitamins) 3. Build a portfolio of offers, including productized work • The two killers of the independent path: no early wins + isolation • Why productizing your expertise helps both client work and job searchesKey quotes / soundbites: • “The most pernicious trade independent builders make is trading time for money.” • “Your sales story is three things: who you serve, their problem, and the outcome.” • “Nobody is hiring a generalist right now. They want been-there-done-that experts.” • “Trial and error at this stage of your career is expensive.”Resources mentioned: • Indie Collective: IndieCollective.co

In this episode, we explore how to launch a fashion brand without the risk of buying huge amounts of inventory upfront.Paul Yu, Founder and CEO of eProlo, explains how modern supply chains allow sellers to start small and test products before committing to large orders. He shares how his platform helps over 1.6 million sellers use custom branding and automated shipping to grow their businesses. Paul also discusses why focusing on a tiny niche is the best way for new brands to survive and scale in today's market.Topics discussed in this episode:  How Minimum Order Quantity (MOQ) kill new fashion brands.Why buying inventory upfront is risky.How eProlo automates global fulfillment. What custom branding adds to packaging. Why a small niche ensures better focus. How to transition from zero to millions. What role automated shop syncing plays. Why stable suppliers reduce business risk. Links & Resources Website: https://eprolo.com/Shopify App Store: https://apps.shopify.com/eproloLinkedIn: https://www.linkedin.com/company/eprolo/Facebook: https://www.facebook.com/Eprolo/ Get access to more free resources by visiting the show notes at https://tinyurl.com/3yanmjsf______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don't miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

How Niche Is Too Niche? Crafting a Story That Converts, Not Just Connects Most people stumble when asked, "What do you do?" But in today's crowded marketplace, a vague story doesn't sell—it stalls. In this episode, AJ and Rory Vaden break down how to clarify your story, define your audience, and convert conversations into clients. You'll learn how to: Identify your niche through your personal story—not the other way around Discern which version of your past self you're best positioned to serve Create a simple but powerful elevator pitch that moves people to action Use the "six-foot rule" to uncover hidden offline opportunities Avoid the trap of telling stories that connect but don't convert Whether you're speaking on stage, posting online, or standing in line at Starbucks—this episode will help you master the art of storyselling and turn everyday moments into meaningful business growth.

Send us a textThis video shares how authentic brand-building starts with being your own customer. Learn how UltraPoi grew from music festivals to Amazon through real passion and product design. This is a full breakdown of niche product development, ecommerce challenges, and startup survival.We discuss the importance of a strong mindset and motivation music to navigate the challenges of building a brand. This video offers key business tips and insights into effective business strategy, emphasizing how passion drives business development. It's all about finding that flow state and embracing ideation to create something truly impactful.Ready to scale your brand with strategy, not guesswork? Schedule a call and get real support: https://bit.ly/4jMZtxu#BrandBuilding #EcommerceTips #NicheProducts #ProductDevelopment #AmazonSeller--------------------------------------------------------------------------Want free resources? Dowload our Free Amazon guides here:Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTQ4 Selling Playbook: https://bit.ly/46Wqkm32025 Ecommerce Holiday Playbook: https://bit.ly/4hbygovAmazon PPC Guide 2025: https://bit.ly/4lF0OYXAmazon Crisis Kit: https://bit.ly/4maWHn0TIMESTAMPS00:00 - Passion is What Gets You Through the Dark Times  01:15 - UltraPoi Founder Intro and Brand Start  02:30 - What Is Poi and Flow Arts?  04:40 - Learning Curve: From Hobby to Flow State  06:00 - Pandemic Growth and Hobby Culture  07:35 - Selling What You Know vs. Just Selling  08:30 - The Struggles of Outsourcing Brand Understanding  10:00 - Authenticity and Lifestyle Brands Matter  12:00 - The Danger of Trend-Only Products  13:30 - Real Problems Ecommerce Brands Face  15:00 - Amazon Effects on Small Brands  16:30 - Website vs. Amazon Balance for Brands  17:30 - How Amazon Raised the Ecom Standard  18:15 - The Garage Origin Story of UltraPoi  20:00 - Customer Journey: Cheap First, Quality Next  22:00 - Inventing Better Products as a User  23:15 - From LED Hacking to Real Product Dev  25:10 - Reaction at Music Festivals to Product  27:00 - UltraPoi's Unplanned Demand Surge  28:10 - Starting Small With One Hero Product  30:00 - Scaling Slowly and Building Customer Base  31:40 - Hype Before You Launch: Tease the Product  33:10 - Words of Wisdom for Brand Owners________________________________Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast:My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us a textClosing out the epsiodes for this mini series about Niche Investment Strategies Panel, this discussion dives into building company culture in an age of remote work and artificial intelligence.Panelists reveal how they maintain unity across distributed teams, lead by example, and balance innovation with discipline.Richard Wilson concludes with a warning: “AI can make you lazy or unstoppable — depending on how you use it.”A perfect finale for founders and investors shaping the next generation of leadership.This clip was taken from the Niche Investment Strategies Panel, filmed live at our Family Office Club Super Summit.To become part of our investor community — with 30 nationwide events a year, 10,000 registered investors, and 40 proprietary AI tools — visit https://FamilyOffices.com#Leadership #AI #TeamCulture #InvestorCommunity #FamilyOfficeClubhttps://familyoffices.com/

TWiM explains how S. aureus pathogenicity is a dynamic, niche-specific choreography that constantly recalibrates in response to the host microenvironment, and short chain fatty acids produced by commensal microbiota reduces its competitive fitness. Become a patron of TWiM. Links for this episode: Niche-specific fitness of S. aureus at the wound edge (Nat Comm) Commensal derived short chain fatty acids attenuate S. aureus (mBio) Ditch the term pathogen (Nature) Music used on TWiM is composed and performed by Ronald Jenkees and used with permission. Send your microbiology questions and comments to twim@microbe.tv  

In this episode of the Real Estate Investing School podcast, host Joe Jensen sits down with Nathan Turner, widely known as The Canadian Note Guy. Nathan has carved out a unique niche in real estate by focusing on mortgage notes, an often-overlooked strategy that allows investors to generate passive income without the headaches of property management. As the President of Ernest Inc. and Manager of Ernest Investing LP, he shares how he transitioned from flipping houses in Canada to becoming a leading note investor in the U.S., managing assets for accredited investors and running the Diversified Mortgage Expo, a top-tier industry event. Nathan breaks down the fundamentals of note investing, explaining how it compares to traditional real estate strategies and why he prefers being the lender rather than the landlord. He walks through his approach to buying performing and non-performing notes, the multiple exit strategies available, and how investors can turn seller-financed deals into liquid cash by selling their notes. Whether you're looking for a truly passive investment or want to learn how to structure notes for long-term financial growth, this episode is packed with valuable insights. Check out the Real Estate Investing School Youtube Real Estate Investing School Instagram Brody's Instagram Joe's Instagram Earnest Investing Website

Work with Me https://ashborland.com  Follow me on IG https://www.instagram.com/ashborland/  Can you remove all emjois and —  The FREE 30-Day Mortgage Broker Boost https://ashborland.com/boost Check out my YouTube channel  https://www.youtube.com/@AshBorland  Automate fact-finds, document checks, and medical questionnaires. Get a 2-month free trial: https://calendly.com/keychain-1/keychain-ash-borland 

Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training Starting with a clearly defined niche can make all the difference when you're landing your first clients and deeply understanding that niche can carry you through the toughest seasons of agency life. Today's featured guest built his agency on exactly that foundation. Before launching his firm, he spent years working as a consultant for governments, UN agencies, and the European Commission. Along the way, he identified a clear gap in the market. That expertise proved invaluable during the pandemic. While uncertainty hit many agencies hard, he trusted his understanding of the space and chose to weather the slow months, confident the work would return. His patience paid off as demand surged later in the year. He'll share the lessons learned from more than 20 years of building and running a thriving niche agency in one of the most political and complex markets in the world—and why focus, patience, and deep domain knowledge remain his greatest competitive advantages. Filip Lugovic is the co-founder and CEO of The Right Street, an EU-focused digital communications agency based in Brussels. For the last 20 years, he's lived in the middle of the "Brussels bubble," where organizations, trade groups, and companies fight for attention from the European Commission, Parliament, and Council. His agency sits at the intersection of public affairs + digital communications, serving organizations trying to influence policies that impact nearly half a billion people across Europe. In this episode, we'll discuss: Identifying and owning a highly specific niche. Building a client list with the power of low-hanging fruit. Getting their best quarter during COVID. Keeping a creative team inspired during slow cycles. Subscribe Apple | Spotify | iHeart Radio Sponsors and Resources This episode is brought to you by Wix Studio: If you're leveling up your team and your client experience, your site builder should keep up too. That's why successful agencies use Wix Studio — built to adapt the way your agency does: AI-powered site mapping, responsive design, flexible workflows, and scalable CMS tools so you spend less on plugins and more on growth. Ready to design faster and smarter? Go to wix.com/studio to get started. From Door-to-Door Sales to the EU Policy Bubble Before he ever pitched a digital campaign, Filip was strangers' knocking on doors in Southern California selling heart-shaped pillows and screwdrivers with built-in flashlights. Not exactly glamorous, but it taught him the skill most agency owners run from: sales. When he landed in Brussels in 2005, he fell into a job selling ads for EU Observer, one of the leading political publications at the time. His clients were the same organizations trying to get in front of policymakers. Over the next decade, he built a deep network and a knack for relationship-based selling. Eventually, he left to consult on his own, but by 2017, he hit the same wall most consultants do: "I'm making money… but it all goes to someone else." A lunch with his current business partner (a seasoned communicator who had served as spokesperson for governments, UN agencies, and the European Commission) led to a plan to build something together. Building a Niche Agency: Where Marketing Meets Lobbying Once they figured out their roles and what they brought to the partnership, Filip and his partner started making plans and realized something: Most agencies in Brussels fell into one of two buckets: Lobbying firms who knew politics but didn't understand digital. Marketing agencies who knew digital but didn't understand politics. No one sat in the middle. So they built an agency that merged both worlds, pairing policy context with high-quality digital production. At the time, it was a hypothesis, and a risky one. Only a couple of competitors existed. But they saw the gap and took it. Landing the First Clients by Leveraging Existing Relationships Filip is no stranger to knocking on doors to sell a product, and he would have for his agency. However, this wasn't the right environment for that, so when it came time to start looking for clients, he relied on his network. Filip's approach to sales was never transactional and he very much enjoyed building lasting relationships. This is something many agency owners overcomplicate. Filip's first step wasn't SEO, funnels, or paid ads. It was: "Let me call every single person I already know and ask them to grab a coffee." That alone got him his first tiny clients. It wasn't a big account. Five hundred euros for hours of work, and zero profit. But it built the early case studies they needed. Most agencies try to skip this part. They want the big brand logo first. But every agency you admire started by leveraging relationships and building proof. Pro tip: You should always continue to revisit these relationships. Reach out to that client and buy them a coffee. This is the low-hanging fruit that can get your agency out of a tough spot. If you're not doing this, you're leaving money on the table. How Deep Market Knowledge Helps in Hard Times By January 2020, Filip's agency was growing at a healthy pace, had a new office and a seven-person team. Then we experience COVID shut downs. Their contracts froze, clients stopped paying, and their pipeline evaporated. Meanwhile, the agency had fixed expenses and a growing team relying on them. Most agencies would've cut staff and hoped to survive. Filip didn't. Luckily, he understood his market: EU organizations operate on annual budgets. If they don't spend it, they lose it the following year. So he and his partner made the hard call: No salaries for themselves (they relied on their wives for a while). Keep the team. Use that time to aggressively market. Their bet paid off and by Q4, every organization that couldn't run events was suddenly scrambling for digital support. Their best quarter ever happened during one of the scariest years on record. It was the foundation of everything that came afterwards. Keeping the Team Inspired During Slow Cycles How do you keep a creative team motivated when client work stops? Filip's answer: "Let them create whatever they want." There were no clients nitpicking colors or people demanding designers to make the logo bigger. It was a rare opportunity for pure, unfiltered creative expression. The team remembers that period as one of the most enjoyable times in the agency's history, despite the financial uncertainty. Why Big Name Clients Don't Always Make the Best Case Studies Most agency owners are probably familiar with this scenario: A famous brand comes in with big expectations and a big budget, and you brush off early concerns thinking their reputation would suffice to make the use of their case story all worthwhile. It happened to Filip and, unfortunately, after dismissing those concerns, the client rewrote everything and destroyed the design. Now they couldn't even put it on their website. Filip laughs about this now, because it still happens. Sometimes the smallest project gives you the best case study. Sometimes the biggest one becomes a "please-don't-put-our-name-on-that" situation. Just show the work you're proud of, not just the work you were paid for. Do You Want to Transform Your Agency from a Liability to an Asset? Looking to dig deeper into your agency's potential? Check out our Agency Blueprint. Designed for agency owners like you, our Agency Blueprint helps you uncover growth opportunities, tackle obstacles, and craft a customized blueprint for your agency's success.

Shownotes: The New Media Playbook is HERE! The sports media landscape is changing — and Josh Pate is one of the clearest examples of how new media is winning. In this episode of Right About Now, Josh Pate joins Ryan Alford to break down how he built a dominant college football media brand without relying on legacy networks, hot takes, or manufactured controversy. Josh shares why audience trust matters more than reach, how YouTube and live platforms reshaped sports media, and why creators who own their distribution and intellectual property are positioned to win long term. This conversation explores the intersection of sports, media, and business, offering valuable insight for creators, entrepreneurs, and anyone building a brand in today’s attention economy. In This Episode: Why legacy sports media models are losing relevance How Josh Pate built trust through consistency and honesty The power of niche audiences in sports media Owning your audience vs renting attention Monetizing content through direct relationships What the future of sports media looks like Connect with Josh Pate Josh Pate’s College Football Show on all major platforms X / Twitter: @JoshPateCFB Instagram: Joshpatecfb