Podcasts about Niche

If you know corporate isn't for you but you can't see a clean exit, this episode is your roadmap. Brett sits down with Sam Lee (Indie Collective) to break down how experienced professionals can build a “portfolio career” — consulting, coaching, fractional work, and productized services — without quitting their full-time job first. Sam shares the simple frameworks that helped him build $1M+ in annual revenue through independent work for over a decade, and he explains why most people get stuck trading time for money. You'll walk away with a practical way to tell your story, activate your network, and design an exit strategy with less risk.In this episode, you'll learn: • Why the “side hustle first” approach builds confidence and reduces risk • The simple sales story that unlocks referrals: Client → Problem → Outcome • How to activate your network without sounding awkward or salesy • Why “fractional” isn't always the fastest path to revenue — and what is • The real goal: stop trading time for money and start selling outcomes • Sam's 3-part productization path: 1. Niche down to best-fit clients 2. Solve painkiller problems (not vitamins) 3. Build a portfolio of offers, including productized work • The two killers of the independent path: no early wins + isolation • Why productizing your expertise helps both client work and job searchesKey quotes / soundbites: • “The most pernicious trade independent builders make is trading time for money.” • “Your sales story is three things: who you serve, their problem, and the outcome.” • “Nobody is hiring a generalist right now. They want been-there-done-that experts.” • “Trial and error at this stage of your career is expensive.”Resources mentioned: • Indie Collective: IndieCollective.co

How Niche Is Too Niche? Crafting a Story That Converts, Not Just Connects Most people stumble when asked, "What do you do?" But in today's crowded marketplace, a vague story doesn't sell—it stalls. In this episode, AJ and Rory Vaden break down how to clarify your story, define your audience, and convert conversations into clients. You'll learn how to: Identify your niche through your personal story—not the other way around Discern which version of your past self you're best positioned to serve Create a simple but powerful elevator pitch that moves people to action Use the "six-foot rule" to uncover hidden offline opportunities Avoid the trap of telling stories that connect but don't convert Whether you're speaking on stage, posting online, or standing in line at Starbucks—this episode will help you master the art of storyselling and turn everyday moments into meaningful business growth.

Send us a textThis video shares how authentic brand-building starts with being your own customer. Learn how UltraPoi grew from music festivals to Amazon through real passion and product design. This is a full breakdown of niche product development, ecommerce challenges, and startup survival.We discuss the importance of a strong mindset and motivation music to navigate the challenges of building a brand. This video offers key business tips and insights into effective business strategy, emphasizing how passion drives business development. It's all about finding that flow state and embracing ideation to create something truly impactful.Ready to scale your brand with strategy, not guesswork? Schedule a call and get real support: https://bit.ly/4jMZtxu#BrandBuilding #EcommerceTips #NicheProducts #ProductDevelopment #AmazonSeller--------------------------------------------------------------------------Want free resources? Dowload our Free Amazon guides here:Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTQ4 Selling Playbook: https://bit.ly/46Wqkm32025 Ecommerce Holiday Playbook: https://bit.ly/4hbygovAmazon PPC Guide 2025: https://bit.ly/4lF0OYXAmazon Crisis Kit: https://bit.ly/4maWHn0TIMESTAMPS00:00 - Passion is What Gets You Through the Dark Times  01:15 - UltraPoi Founder Intro and Brand Start  02:30 - What Is Poi and Flow Arts?  04:40 - Learning Curve: From Hobby to Flow State  06:00 - Pandemic Growth and Hobby Culture  07:35 - Selling What You Know vs. Just Selling  08:30 - The Struggles of Outsourcing Brand Understanding  10:00 - Authenticity and Lifestyle Brands Matter  12:00 - The Danger of Trend-Only Products  13:30 - Real Problems Ecommerce Brands Face  15:00 - Amazon Effects on Small Brands  16:30 - Website vs. Amazon Balance for Brands  17:30 - How Amazon Raised the Ecom Standard  18:15 - The Garage Origin Story of UltraPoi  20:00 - Customer Journey: Cheap First, Quality Next  22:00 - Inventing Better Products as a User  23:15 - From LED Hacking to Real Product Dev  25:10 - Reaction at Music Festivals to Product  27:00 - UltraPoi's Unplanned Demand Surge  28:10 - Starting Small With One Hero Product  30:00 - Scaling Slowly and Building Customer Base  31:40 - Hype Before You Launch: Tease the Product  33:10 - Words of Wisdom for Brand Owners________________________________Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast:My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us a textClosing out the epsiodes for this mini series about Niche Investment Strategies Panel, this discussion dives into building company culture in an age of remote work and artificial intelligence.Panelists reveal how they maintain unity across distributed teams, lead by example, and balance innovation with discipline.Richard Wilson concludes with a warning: “AI can make you lazy or unstoppable — depending on how you use it.”A perfect finale for founders and investors shaping the next generation of leadership.This clip was taken from the Niche Investment Strategies Panel, filmed live at our Family Office Club Super Summit.To become part of our investor community — with 30 nationwide events a year, 10,000 registered investors, and 40 proprietary AI tools — visit https://FamilyOffices.com#Leadership #AI #TeamCulture #InvestorCommunity #FamilyOfficeClubhttps://familyoffices.com/

TWiM explains how S. aureus pathogenicity is a dynamic, niche-specific choreography that constantly recalibrates in response to the host microenvironment, and short chain fatty acids produced by commensal microbiota reduces its competitive fitness. Become a patron of TWiM. Links for this episode: Niche-specific fitness of S. aureus at the wound edge (Nat Comm) Commensal derived short chain fatty acids attenuate S. aureus (mBio) Ditch the term pathogen (Nature) Music used on TWiM is composed and performed by Ronald Jenkees and used with permission. Send your microbiology questions and comments to twim@microbe.tv  

In this episode of the Real Estate Investing School podcast, host Joe Jensen sits down with Nathan Turner, widely known as The Canadian Note Guy. Nathan has carved out a unique niche in real estate by focusing on mortgage notes, an often-overlooked strategy that allows investors to generate passive income without the headaches of property management. As the President of Ernest Inc. and Manager of Ernest Investing LP, he shares how he transitioned from flipping houses in Canada to becoming a leading note investor in the U.S., managing assets for accredited investors and running the Diversified Mortgage Expo, a top-tier industry event. Nathan breaks down the fundamentals of note investing, explaining how it compares to traditional real estate strategies and why he prefers being the lender rather than the landlord. He walks through his approach to buying performing and non-performing notes, the multiple exit strategies available, and how investors can turn seller-financed deals into liquid cash by selling their notes. Whether you're looking for a truly passive investment or want to learn how to structure notes for long-term financial growth, this episode is packed with valuable insights. Check out the Real Estate Investing School Youtube Real Estate Investing School Instagram Brody's Instagram Joe's Instagram Earnest Investing Website

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Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training Starting with a clearly defined niche can make all the difference when you're landing your first clients and deeply understanding that niche can carry you through the toughest seasons of agency life. Today's featured guest built his agency on exactly that foundation. Before launching his firm, he spent years working as a consultant for governments, UN agencies, and the European Commission. Along the way, he identified a clear gap in the market. That expertise proved invaluable during the pandemic. While uncertainty hit many agencies hard, he trusted his understanding of the space and chose to weather the slow months, confident the work would return. His patience paid off as demand surged later in the year. He'll share the lessons learned from more than 20 years of building and running a thriving niche agency in one of the most political and complex markets in the world—and why focus, patience, and deep domain knowledge remain his greatest competitive advantages. Filip Lugovic is the co-founder and CEO of The Right Street, an EU-focused digital communications agency based in Brussels. For the last 20 years, he's lived in the middle of the "Brussels bubble," where organizations, trade groups, and companies fight for attention from the European Commission, Parliament, and Council. His agency sits at the intersection of public affairs + digital communications, serving organizations trying to influence policies that impact nearly half a billion people across Europe. In this episode, we'll discuss: Identifying and owning a highly specific niche. Building a client list with the power of low-hanging fruit. Getting their best quarter during COVID. Keeping a creative team inspired during slow cycles. Subscribe Apple | Spotify | iHeart Radio Sponsors and Resources This episode is brought to you by Wix Studio: If you're leveling up your team and your client experience, your site builder should keep up too. That's why successful agencies use Wix Studio — built to adapt the way your agency does: AI-powered site mapping, responsive design, flexible workflows, and scalable CMS tools so you spend less on plugins and more on growth. Ready to design faster and smarter? Go to wix.com/studio to get started. From Door-to-Door Sales to the EU Policy Bubble Before he ever pitched a digital campaign, Filip was strangers' knocking on doors in Southern California selling heart-shaped pillows and screwdrivers with built-in flashlights. Not exactly glamorous, but it taught him the skill most agency owners run from: sales. When he landed in Brussels in 2005, he fell into a job selling ads for EU Observer, one of the leading political publications at the time. His clients were the same organizations trying to get in front of policymakers. Over the next decade, he built a deep network and a knack for relationship-based selling. Eventually, he left to consult on his own, but by 2017, he hit the same wall most consultants do: "I'm making money… but it all goes to someone else." A lunch with his current business partner (a seasoned communicator who had served as spokesperson for governments, UN agencies, and the European Commission) led to a plan to build something together. Building a Niche Agency: Where Marketing Meets Lobbying Once they figured out their roles and what they brought to the partnership, Filip and his partner started making plans and realized something: Most agencies in Brussels fell into one of two buckets: Lobbying firms who knew politics but didn't understand digital. Marketing agencies who knew digital but didn't understand politics. No one sat in the middle. So they built an agency that merged both worlds, pairing policy context with high-quality digital production. At the time, it was a hypothesis, and a risky one. Only a couple of competitors existed. But they saw the gap and took it. Landing the First Clients by Leveraging Existing Relationships Filip is no stranger to knocking on doors to sell a product, and he would have for his agency. However, this wasn't the right environment for that, so when it came time to start looking for clients, he relied on his network. Filip's approach to sales was never transactional and he very much enjoyed building lasting relationships. This is something many agency owners overcomplicate. Filip's first step wasn't SEO, funnels, or paid ads. It was: "Let me call every single person I already know and ask them to grab a coffee." That alone got him his first tiny clients. It wasn't a big account. Five hundred euros for hours of work, and zero profit. But it built the early case studies they needed. Most agencies try to skip this part. They want the big brand logo first. But every agency you admire started by leveraging relationships and building proof. Pro tip: You should always continue to revisit these relationships. Reach out to that client and buy them a coffee. This is the low-hanging fruit that can get your agency out of a tough spot. If you're not doing this, you're leaving money on the table. How Deep Market Knowledge Helps in Hard Times By January 2020, Filip's agency was growing at a healthy pace, had a new office and a seven-person team. Then we experience COVID shut downs. Their contracts froze, clients stopped paying, and their pipeline evaporated. Meanwhile, the agency had fixed expenses and a growing team relying on them. Most agencies would've cut staff and hoped to survive. Filip didn't. Luckily, he understood his market: EU organizations operate on annual budgets. If they don't spend it, they lose it the following year. So he and his partner made the hard call: No salaries for themselves (they relied on their wives for a while). Keep the team. Use that time to aggressively market. Their bet paid off and by Q4, every organization that couldn't run events was suddenly scrambling for digital support. Their best quarter ever happened during one of the scariest years on record. It was the foundation of everything that came afterwards. Keeping the Team Inspired During Slow Cycles How do you keep a creative team motivated when client work stops? Filip's answer: "Let them create whatever they want." There were no clients nitpicking colors or people demanding designers to make the logo bigger. It was a rare opportunity for pure, unfiltered creative expression. The team remembers that period as one of the most enjoyable times in the agency's history, despite the financial uncertainty. Why Big Name Clients Don't Always Make the Best Case Studies Most agency owners are probably familiar with this scenario: A famous brand comes in with big expectations and a big budget, and you brush off early concerns thinking their reputation would suffice to make the use of their case story all worthwhile. It happened to Filip and, unfortunately, after dismissing those concerns, the client rewrote everything and destroyed the design. Now they couldn't even put it on their website. Filip laughs about this now, because it still happens. Sometimes the smallest project gives you the best case study. Sometimes the biggest one becomes a "please-don't-put-our-name-on-that" situation. Just show the work you're proud of, not just the work you were paid for. Do You Want to Transform Your Agency from a Liability to an Asset? Looking to dig deeper into your agency's potential? Check out our Agency Blueprint. Designed for agency owners like you, our Agency Blueprint helps you uncover growth opportunities, tackle obstacles, and craft a customized blueprint for your agency's success.

Send us a textWhat separates the enduring capital raisers from the ones who fade?In this candid exchange, the panelists share their most painful lessons, from misaligned partners and unrealistic timelines to communication breakdowns.An honest roadmap for founders learning how to build sustainable trust under pressure.This clip was taken from the Niche Investment Strategies Panel, filmed live at our Family Office Club Super Summit.To become part of our investor community — with 30 nationwide events a year, 10,000 registered investors, and 40 proprietary AI tools — visit https://FamilyOffices.com#Entrepreneurship #InvestorLessons #CapitalRaising #Leadership #FamilyOfficeClubhttps://familyoffices.com/

SummaryIn this conversation, Jonathan Rosenfeld, an attorney and entrepreneur, discusses the evolving landscape of law and marketing, particularly the impact of AI on the legal profession. He emphasizes the importance of standing out in a competitive market, leveraging niche marketing strategies, and utilizing platforms like YouTube for growth. Rosenfeld shares insights on the significance of personal relationships in business, the need for responsiveness, and the necessity of adapting to changing marketing techniques. He concludes with advice for young entrepreneurs on networking and building a brand.TakeawaysAI can generate vast amounts of content, but verification is crucial.Building personal relationships is key in the legal field.Responsiveness to client needs differentiates successful firms.Marketing strategies must evolve with technology and consumer behavior.Niche marketing can enhance SEO and client engagement.YouTube is a powerful tool for establishing expertise and trust.Tracking lead generation is essential for business growth.Networking remains a vital component of business success.Adapting to market changes is necessary for survival.Building a brand should be a daily focus for entrepreneurs.Chapters00:00 Introduction to Jonathan Rosenfeld and His Journey04:43 The Role of AI in Law and Marketing07:36 Standing Out in a Competitive Legal Market10:38 Building Relationships in Legal Practice13:23 Adapting Marketing Strategies for the Future16:37 Niche Marketing in Personal Injury Law19:37 The Importance of Expertise and Client Trust27:53 Strategic Marketing Adjustments30:42 Exploring Offline Marketing Tactics34:05 Tracking Lead Generation Effectively34:42 Diversifying Income Streams for Growth37:59 Embracing New Technologies and Platforms45:58 Networking and Building Relationships49:39 Final Thoughts and Contact InformationCredits:Hosted by Ryan Roghaar and Michael SmithProduced by Ryan RoghaarTheme music: "Perfect Day" by OPM  The Eggs Podcast Spotify playlist:bit.ly/eggstunesThe Plugs:The Show: eggscast.com@eggshow on X and InstagramOn iTunes: itun.es/i6dX3pCOnStitcher: bit.ly/eggs_on_stitcherAlso available on Google Play Music!Mike "DJ Ontic": Shows and info: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠djontic.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@djontic on twitterRyan Roghaar:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠rogha.ar

Trying to be everything to everyone is one of the fastest ways to stall your growth.In this episode, I break down one of the most important lessons I've learned in business: why niching down changed everything from our messaging and content to our sales process and profitability.Early on, we talked about virtual assistants in general. Social media. Admin. “Anything you need help with.” The result? Confused prospects, unclear messaging, and endless conversations explaining what we actually did.Once we narrowed our focus to helping home remodelers using JobTread, the business finally clicked.In this episode, you'll hear:Why being a “jack of all trades” quietly limits your growthHow niching down makes your marketing clearer and your content easierWhy specialists win trust faster than generalists—especially in high-ticket workHow narrowing your scope simplifies pricing and speeds up salesWhy faster quotes and better speed-to-lead help you win more jobsHow standardization creates confidence, profit clarity, and scalabilityWhether you're a home remodeler, contractor, or service-based business owner, this episode will challenge you to rethink how broad your offer really is—and why focus is the real growth strategy.If you want to scale smarter in 2026, this conversation is where it starts.Listen in, take notes, and start building a business known for one thing and known for it well.

12-18-2025 Gene Townley Learn more about the interview and get additional links here: https://usabusinessradio.com/are-niche-businesses-harder-to-sell-today/ Subscribe to the best of our content here: https://priceofbusiness.substack.com/ Subscribe to our YouTube channel here: https://www.youtube.com/channel/UCywgbHv7dpiBG2Qswr_ceEQ

Shownotes: The New Media Playbook is HERE! The sports media landscape is changing — and Josh Pate is one of the clearest examples of how new media is winning. In this episode of Right About Now, Josh Pate joins Ryan Alford to break down how he built a dominant college football media brand without relying on legacy networks, hot takes, or manufactured controversy. Josh shares why audience trust matters more than reach, how YouTube and live platforms reshaped sports media, and why creators who own their distribution and intellectual property are positioned to win long term. This conversation explores the intersection of sports, media, and business, offering valuable insight for creators, entrepreneurs, and anyone building a brand in today’s attention economy. In This Episode: Why legacy sports media models are losing relevance How Josh Pate built trust through consistency and honesty The power of niche audiences in sports media Owning your audience vs renting attention Monetizing content through direct relationships What the future of sports media looks like Connect with Josh Pate Josh Pate’s College Football Show on all major platforms X / Twitter: @JoshPateCFB Instagram: Joshpatecfb

Jessica De Gennaro didn't know what a succulent was when she launched Shop Succulents. But she knew how to solve operational challenges, work agilely, and move product quickly on marketplaces. She tapped into the pandemic's succulent boom and built a multi-marketplace operation shipping hundreds of thousands of live plants every year.But how do you scale across regions when you're shipping succulents to consumers across different time zones with varying expectations, living in different climates? And what happens when Temu's scale and network efficiencies across third-party logistics partners help make fulfillment more cost-effective and sustainable for low-cost products that were previously constrained by fulfillment economics?Jessica shares how Shop Succulents grew from 50 to 500 SKUs on Temu in months, leveraging platform-specific catalogs, vertical integration of growing operations, and continuous creative innovation to stay ahead in the highly competitive marketplace landscape.Creativity Is a Competitive Moat When Marketplaces Commoditize Everything ElseKey takeaways:Marketplace success requires constant product innovation: The sea of sameness demands creative catalog curation, strategic bundling, and staying ahead of copycats selling competitive products for lower prices.Temu's shipping discount pass-through enables low-cost product economics that traditional eCommerce shipping rates make impossible, unlocking new catalog opportunities.Temu's scale and network efficiencies across third-party logistics partners help support more cost-efficient fulfillment for low-cost products, unlocking new catalog opportunities.Owning your supply chain optimizes margin: Shop Succulents now grows plants in-house to control costs, differentiate its catalog, and ensure product quality.Platform partnerships should drive collaborative problem-solving: Working directly with Temu's team solved live plant-specific challenges. By directly addressing customer concerns and inquiries, Jessica and her team maintained customer satisfaction and loyalty.Associated Links:Learn more about Shop Succulents' journey on TemuCheck out Future Commerce on YouTubeCheck out Future Commerce+ for exclusive content and save on merch and printSubscribe to Insiders and The Senses to read more about what we are witnessing in the commerce worldListen to our other episodes of Future CommerceHave any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Welcome to 2026 and a new evolution of the HX podcast. For years, I kept my own 30-year battle with endometriosis hidden because I didn't feel safe discussing it at work. I've realized we can't treat mental health as separate from the rest of our bodies, yet we've designed workplaces for young, healthy men, leaving millions to "perform wellness" while managing chronic conditions in silence. This season, we're peeling back the onion on why women's health isn't a niche issue—it's a trillion-dollar hole in the global economy. We'll explore why senior women are leaving at the peak of their careers and why supported employees outperform unsupported ones every time. It's time to move beyond generic wellness to real policies like menopause support and flexible work options. Let's stop choosing between health and productivity and get to work, y'all. Stacie More episodes at StacieBaird.com.

In this episode, Lauren talks to the seller of an Amazon FBA business created in December 2020 in the beauty niche. Listen in to find out how the business makes an average of $2,504.00 per month in net profit, why the seller has decided to sell, the lessons learned from running the business, and much more. Visit https://empireflippers.com/listing/90430 to learn more about this business.

In this episode, Lauren talks to the seller of a SaaS and digital product business created in April 2023 in the SEO and business niches. Listen in to find out how the business makes an average of $13,684.00 per month in net profit, why the seller has decided to sell, the lessons learned from running the business, and much more. Visit https://empireflippers.com/listing/90582 to learn more about this business.

In this episode, Lauren talks to the seller of an affiliate business created in January 2025 in the medical and health & fitness niches. Listen in to find out how the business makes an average of $16,058.00 per month in net profit, why the seller has decided to sell, the lessons learned from running the business, and much more. Visit https://empireflippers.com/listing/88072 to learn more about this business.

In this episode, Lauren talks to the seller of an Amazon FBA business created in January 2024 in the art niche. Listen in to find out how the business makes an average of $3,394.00 per month in net profit, why the seller has decided to sell, the lessons learned from running the business, and much more. Visit https://empireflippers.com/listing/90289 to learn more about this business.

Most financial advisors think they have a niche, but what they really have is a big demographic. In other words, their niche is too broad… and when your niche is too broad, it sabotages your marketing.   That's the bad news.  The good news? If your niche is too broad, I can help you fix it in 20 minutes.  But only if you listen to this episode.  Show highlights include: 3 reasons why having a broad niche makes your marketing less persuasive and less effective (2:48)  How to hack the reticular activating system of prospective clients and ethically force them to trust you (3:10)  Why financial advisors are at risk for being seen as commodities to your clients (and how to prevent your clients from treating you like a commodity) (4:50)  How to "get away" with charging two to three times more without losing any clients (and perhaps even attracting more clients) (6:17)  Why simply niching down can make your closing rate skyrocket (10:04)  6 questions that will make your niche crystal clear and narrow enough to be effective (15:28)  The "What Hurts" niche creation secret that can improve your entire marketing strategy overnight (17:53)  My single favorite niche-building secret that almost no other financial advisor uses (20:57)   Since you listen to this podcast, I want to give you a gift: If you subscribe to the Inner Circle Newsletter, I'll send you a collection of seven "objection busting" and copyright free emails, personally written by me, that you can use right away to begin getting more clients. Sign up here: https://TheAdvisorCoach.com/Coaching. Then, let me know you subscribed, and I will reply back with a link where you can download them for free.

Send us a textWe close season seven with hard-won rules for creative living, covering energy exchange, boundaries, time as cycles, niche growth, aligned relationships, the power of slowing down, and how to make your work undeniable. A short pause follows as we recalibrate for a bolder 2026.• defining the show's creative-business-mindset mission• season milestones across publishing, books, clients, and podcasting• recognizing burnout and choosing a reset• reciprocity as a filter for help and access• believing people's actions the first time• treating time as cyclical to reduce anxiety• choosing a niche to create depth and scale• selecting communities that energise, not drain• slowing down to find clarity and timing• crafting undeniable work that earns the yes• gratitude, shout-outs, and an intentional pause before 2026Please share it with a friendYou can also subscribe rate and review the show on your favorite podcast playerIf you have any questions or comments or feedback for us you can reach me directly at theheartofshowbusiness.comCheck out our PUBLISHING COMPANY !Support the showThanks for listening! Follow us on X, Instagram and Facebook and on the podcast's official site www.theheartofshowbusiness.com

In this episode, I respond to a popular video from Stephen Bartlett, host of The Diary of a CEO, where he shares how his podcast generates seven figures a year and suggests that "anyone else can do it too" by following six simple tips for podcast success. Let me be clear. I respect Stephen immensely. He's built something extraordinary, and much of the advice he shares is genuinely solid. Consistency matters. Quality matters. Reaching new audiences matters. But what I want to unpack in this episode is the part of the story that often gets lost. Stephen's podcast success did not begin with a microphone, a YouTube channel, or six simple tips. It began years earlier with a decade of advantage building, brand recognition, media exposure, financial resources, a powerful network, and refined communication skills that most podcasters simply do not have when they launch their first show. When someone with that level of momentum says, “Here's how you can do the same,” it's easy for new and aspiring podcasters to underestimate the gap between where they are and where that kind of success actually starts. In this episode, I walk through Stephen's advice point by point, sharing what I agree with, where I think context matters, and why “simple” does not mean transferable or repeatable for everyone. I also talk honestly about the risks of assuming that adding video, hiring a team, or booking big guests will automatically lead to growth or revenue. Most importantly, I share what I believe is missing from the conversation. Practical, realistic ways everyday podcasters can consistently get in front of new audiences without celebrity status, massive budgets, or full production teams. This episode is about clarity. It's about protecting you from dangerous assumptions while still empowering you with strategies that actually work. How to Get Your Podcast in Front of a New Audience Often Here is the advice I shared for solving the real growth challenge most podcasters face: Be a guest on other podcasts that already serve your ideal listener. This remains the most effective way to gain new subscribers who already understand and value podcasts. Show up and serve in niche-specific communities such as Facebook groups, Reddit threads, Discord servers, Slack channels, and forums where your audience already gathers. Use strategic keyword targeting in podcast titles, episode titles, and descriptions so your show can be discovered through search inside podcast apps. The title of this episode alone will reach thousands of new potential listeners.. Create platform-native short-form content designed specifically for TikTok, Instagram, LinkedIn, Facebook, or YouTube. Focus on building influence on each platform, not just pushing people to your podcast. Build and nurture an email newsletter so you can consistently invite people into your episodes through story-driven recommendations. Cross-promote with other creators through newsletter swaps, content collaborations, and mutual mentions. Write guest articles and long-form content for blogs, Substack, LinkedIn, and industry publications that link back to your podcast episodes. Speak on stages and virtual events, including conferences, webinars, masterminds, and workshops where trust transfers quickly. Encourage listener referrals by explicitly inviting people to share episodes and recognizing those who do. Experiment with paid promotion in podcast apps or niche-targeted ads with small, intentional budgets. Niche down further so word of mouth, authority, and search all work in your favor faster. Podcast success is all about understanding your starting point and choosing strategies that actually match it. And that's the conversation I share with you in this episode. Ready to Build a Podcast the Right Way? If you're serious about launching a podcast or taking an existing one to the next level, Podcasting A to Z is where I work with you personally to build a show that fits your goals, your resources, and your real life. I do not focus on chasing algorithms, copying celebrity podcasters, or investing in gear you don't need. Over four focused weeks, I'll help you: Clarify your podcast concept and audience Create a sustainable production workflow you can actually maintain Launch or refine a podcast that sounds professional and earns trust Avoid the costly mistakes that slow most podcasters down for years You don't need six or seven simple tips. You need a solid foundation, clear direction, and experienced guidance. That's exactly what Podcasting A to Z provides. If you're ready to stop guessing and start building something real, visit PodcastingAtoZ.com and join me for the next session.

A bevy of new bookstores have opened across Northeast Ohio over the past several years, in line with a national trend of growing demand for local retailers.

Marché de niche, climat, patrimoine : les châteaux résistent mieux que l'immobilier classique. Olivier de Chabot décrypte les tendances du marché immobilier en France, au micro de Baptiste Julien Blandet.Olivier de Chabot est l'invité de ce nouvel épisode de Mon Podcast Immo. Au micro de Baptiste Julien Blandet, le directeur général de Junot Châteaux & Patrimoine décrypte un segment à part du marché immobilier en France : celui des châteaux et grandes demeures.Marché de niche, peu volatil, l'immobilier de prestige rural affiche une stabilité rare. En France, on compte entre 1 200 et 1 400 châteaux à la vente, pour environ 850 transactions par an. Après une hausse d'environ 10 % entre 2020 et 2023, le marché marque le pas. « Il n'y a pas d'emballement, ni de décote brutale », explique-t-il.La valeur d'un château dépend avant tout de son environnement. Proximité des métropoles, attractivité des territoires, climat, coûts de chauffage ou risques naturels influencent fortement les prix. « Gagner deux degrés et réduire l'humidité change tout pour l'entretien et la valeur du bien », souligne Olivier de Chabot.Acheter un château, ce n'est pas seulement acquérir une demeure. C'est aussi gérer un patrimoine complexe mêlant immobilier et foncier : forêts, terres agricoles, exploitation touristique ou viticole. Cela suppose un accompagnement global, du droit rural à la gestion forestière, avec des partenaires spécialisés. « Ce sont des actifs de temps long, qui n'engagent pas toujours les générations suivantes ».L'intelligence artificielle s'invite aussi dans ce marché, comme outil d'expertise et d'aide à la décision, à condition de rester un support au service des professionnels.

On this special episode of the Marketing Stir, Vincent welcomes Ashley Ruggeri and Deanna Dolecki, from the Blue Duck agency, to the show.Join us to learn about going virtual "before it was cool", the "Ducks Unplugged" podcast, and Blue Duck's "Niche targeting" strategies.

It's that time of year again! We're looking back on 2025 and sharing what we loved the most. This year, Andrea loved too many things to narrow her list down, so she's fully cheating and sharing a bunch of stuff in a variety of categories (Check out her music playlist here). Jodie took the opposite approach and went SO specific. Between the two of them, you should have plenty to fill the liminal space that is December 26th through, let's say, January 5th. Check below for a list of all of our recommendations.What Jodie Loved in 2025TaskmasterGame Changer: “One Year Later”British crime shows, in general“Niche crafting shows and their watching culture.”The Pitt season 1Honorable Mentions:Choreography and MerrimentAnd this friendly reminderWhat Andrea Loved in 2025Comedy specialsAtsuko Okatsuka: FatherRobby Hoffman: Wake UpAn Intimate Evening with Adam Pally DROPOUT PRESENTS:Aparna Nancherla: Hopeful PotatoDemi Adejuyigbe: Is Going to Do One (1) BackflipCameron Esposito: Four PillsDocumentariesJohn Candy: I Like MeThank You Very MuchCome See Me in the Good LightDeaf President NowMusic Pool Kids: Easier Said Than Done The Wonder Years: Burst & Decay (Volume III) Motion City Soundtrack: The Same Old Wasted Wonderful World Hayley Williams: Ego Death At A Bachelorette Party The Starting Line: Eternal Youth Algernon Cadwallader: Trying Not to Have a Thought PUP: Who Will Look After the Dogs? Anxious: Bambi Gully Boys: Gully BoysThe Business Casual ShowThe concept: livestreaming live improv

In this episode, Lauren talks to the seller of a YouTube business created in January 2024 in the children, entertainment, and news & education niches. Listen in to find out how the business makes an average of $10,428.00 per month in net profit, why the seller has decided to sell, the lessons learned from running the business, and much more. Visit https://empireflippers.com/listing/90342 to learn more about this business.

In this episode, Lauren talks to the seller of an Amazon FBA business created in December 2019 in the apparel & accessories niche. Listen in to find out how the business makes an average of $12,717.00 per month in net profit, why the seller has decided to sell, the lessons learned from running the business, and much more. Visit https://empireflippers.com/listing/88674 to learn more about this business.

Send us a textIn today's episode, I'm chatting with Connie Richardson. Connie is the debut author of Rapid City Summer. She teaches middle school English and Language Arts in the Chicago suburbs. She has published articles, short stories, and blog posts for the National Council of Teachers of English (NCTE) and Scribbler. Additionally, Connie is a former graduate and current mentor in author Mary Adkin's MFA-alternate program, The Book Incubator. When she is not teaching or writing, she enjoys fly-fishing out west, running, coaching cross-country and track & field, and cooking for her family and friends. This episode with Connie is so much fun, and her energy and passion for reading shine through the entire conversation. We talk about big life moments, the joy of finally seeing a debut novel out in the world, and what it means to fall in love with stories that open doors to new experiences. Episode Highlights:Writing for the space between middle grade and YA, which Connie calls lower YA.Her work as an ELA teacher and her school's participation in a One Book, One School program that brings authors directly to studentsHow Rapid City Summer is set in South Dakota and centers around the niche topic of fly fishingWhy Connie loves writing and reading niche topics that readers may never experience firsthandA book flight featuring middle grade and YA novels that readers of all ages can connect toConnect with Connie:InstagramFacebookWebsiteBooks and authors mentioned in the episode:The Mystery of Locked Rooms by Lindsay CurrieSlider by Peter HautmanSunrise on the Reaping by Suzanne CollinsAlone by Megan FreemanCarrie Soto is Back by Taylor Jenkins ReidHarry Potter series by J.K. RowlingIt's Not Summer Without You by Jenny HanBook FlightThe Summer I Turned Pretty by Jenny HanThe Canyon's Edge by Dusti BowlingThe Sisterhood of the Traveling Pants by Ann Brashares✨ Find Your Next Great Read! We just hit 175 episodes of Bookish Flights, and to celebrate, I created the Bookish Flights Roadmap — a guide to all 175 podcast episodes, sorted by genre to help you find your next great read faster.Explore it here → www.bookishflights.com/read/roadmapSupport the showBe sure to join the Bookish Flights community on social media. Happy listening! Instagram Facebook Website

As 2025 comes to a close, Steve revisits five standout moments from five of our most impactful Great Practice conversations this year. This episode is built as a highlight reel, with short clips pulled from full-length interviews that focused on the business side of running a law firm. The goal is simple: give you the best ideas from 2025 in one place, so you can spot the next upgrade your firm needs and put it into action. As you listen, treat this like a working session. Steve tees up five areas to pay attention to, and each clip gives you a practical lens you can apply right away. When a segment makes you think, "That is exactly what we need," pick one idea to implement this week, then use the show notes to jump into the full episode for the complete conversation. You'll hear: John Morgan on building a systems-first, 21st-century firm through automation and transparency, and what it looks like to scale without relying on individual heroics Chris Murphy on upgrading your case mix by choosing your lanes, setting intake criteria, and confidently saying no to the wrong work while referring it out the right way Lori Pulvermacher on turning hiring into real capacity with a 90-day onboarding plan that defines what "winning" looks like at 30, 60, and 90 days Barb Betts on asking for introductions instead of transactional referrals, and how to do it with language that feels natural and creates real permission Robert Rose on building repeat referrals with a scalable partner program, using simple relationship "rings" and value touches that keep you top of mind If a specific moment hits home, check the show notes to jump into the full episode with that guest and take the next step from insight to implementation. Next week, we'll share Part 2: Best of 2025, Great Life. In this episode, you will hear: Five standout Great Practice moments from 2025 Scaling with systems, not heroics Automation and transparency for consistency and leverage Niche discipline, intake criteria, and confidently saying no Hiring into capacity with a 30/60/90-day onboarding plan Asking for introductions and building referral momentum through relationships Building repeat referrals with a structured partner content program Follow and Review: Subscribe & Review Never miss an episode. Subscribe on Apple Podcasts, Spotify, or YouTube. ⭐Like what you hear? A quick review helps more people find the show.⭐ Supporting Resources: Grow or Die: John Morgan's Relentless Strategy for Law Firm Expansion – Part 1: atticusadvantage.com/podcast/grow-or-die-john-morgan John Morgan: www.forthepeople.com/attorneys/john-morgan Morgan & Morgan: www.forthepeople.com Litify: www.litify.com Injury.com: www.injury.com The Client Upgrade System That Changes Everything with Chris Murphy: atticusadvantage.com/podcast/client-upgrade-system Chris Murphy: atticusadvantage.com/team/chris-murphy Scalli Murphy Law, P.C.: www.scallimurphy.com Onboarding as a Competitive Advantage: 7 Essential Tips for Law Firms with Lori Pulvermacher: atticusadvantage.com/podcast/strategic-onboarding-for-law-firms Lori Pulvermacher: atticusadvantage.com/team/lori-pulvermacher Download: New Hire Onboarding Guide for Law Firms: atticusadvantage.com/worksheets/new-hire-onboarding-guide Beyond Word of Mouth: Systemizing Referral Marketing with Barb Betts: atticusadvantage.com/podcast/beyond-word-of-mouth-systemizing-referral-marketing Barb Betts: www.barbbetts.com The Biggest Marketing Mistakes Lawyers Make and How to Fix Them with Robert Rose: atticusadvantage.com/podcast/marketing-mistakes-lawyers-make-with-robert-rose Robert Rose: robertrose.net Seventh Bear: www.seventhbear.com Reach Out To a Practice Advisor: atticusadvantage.com/contact-us   If there's a topic you would like us to cover on an upcoming episode, please email us at steve.riley@atticusadvantage.com. Curious about growing your own practice? Contact Atticus to see whether our law firm coaching can help you strengthen attorney success, refine your law firm business strategy, and build a practice that actually supports your life. You can also sign up for our newsletter to get practical insights on how to grow a law firm: from law firm leadership and management to marketing, hiring, operations, culture, and profitability, so you can build a Great Practice and a Great Life.

Run your agency with clarity, confidence, and control. Many creative and marketing agency owners are closer to real growth than they realize.In this episode, Jesse Gilmore, CEO and founder of Niche in Control, breaks down the mindset and structure shifts that agency owners must make to achieve freedom, scalability, and financial success. He shares how to move from being the doer to being the leader, why perfectionism is holding you back, and how to build a business that thrives without you working 80-hour weeks. Key takeaways:The 80/20 rule for creativity. Learn how to systemize 80% of your operations so you can focus your creativity on the 20%.How to overcome perfectionism. Perfectionism keeps agency owners trapped. Power of time audits. Discover how tracking your time for just seven days can expose hidden inefficiencies.  Value-based pricing beats hourly billing. Learn how value-based pricing helps agencies earn more while working less.How to go upmarket strategically. Agencies must move toward strategy-based offers and premium clients to stay competitive.Tune into the episode of ▶️Stop Thinking Like a Freelancer—Start Earning Like a Founder.Find more podcast episodes on our website: anderscpa.com/learn/podcasts/  Episode resources:●       Anders Virtual CFO by Anders website: anderscpa.com  ●       Love our content? Sign up for our newsletter:  https://anderscpa.com/learn/    ●       Check out the Virtual CFO Playbook Course:  https://anderscpa.com/virtual-cfo-services/vcfo-playbook/     Quotes-Jesse Gilmore: "Tracking time reveals hidden inefficiencies. Once you see where time really goes, you can start eliminating, automating, and delegating effectively."-Jamie Nau: "An outside perspective helps agencies see what truly sets them apart, what you think is your strength might not be what clients value most."Jesse Gilmore is the CEO and founder of Niche in Control, where he helps full-service creative and marketing agency owners scale their businesses while reclaiming their time and freedom. Through his Leverage for Growth program, Jesse guides agency leaders from being hands-on hustlers to confident CEOs who build scalable systems, attract high-value clients, and lead empowered teams. His proven methods have helped countless agency owners double revenue, increase profit margins, and reduce work hours all without sacrificing quality or balance.  Website: https://www.nicheincontrol.com/     FB: https://www.facebook.com/NicheInControl    LI: https://www.linkedin.com/in/jessepgilmore/https://www.linkedin.com/company/niche-in-control/     IG: https://www.instagram.com/niche.in.control/    X: https://x.com/ControlNiche  TitTok: https://www.tiktok.com/@nicheincontrol  &nb

In this episode of the YouTube Creators Hub Podcast, I'm joined by Christine Blosdale, known as the Expert Authority Coach—who helps entrepreneurs, thought leaders, and creators become the go-to voice in their industry. We break down how to find what makes you unique, overcome imposter syndrome, build real authority in a crowded creator space, and start monetizing your brand through coaching, content, speaking, courses, and community. Christine also shares powerful mindset shifts for creators who feel invisible, undervalued, or stuck in a growth rut. What We Offer Creators Join Creator Communities. A place to gather with other creators every single day. This provides access to Our Private Discord Server, Monthly Mastermind Group, and MORE!  Hire Dusty To Be Your YouTube Coach YouTube Channel Reviews (Audit): Get a 7-10 minute personalized video review of your YouTube channel with honest, actionable feedback for just $50. Subscribe to our weekly newsletter: Each week I document what I'm doing in my business and creative journey, share new things I've discovered, mistakes I've made, and much more! All Tools Mentioned On The Show: The Ultimate Entrepreneurs Resource. This is the spreadsheet where I keep all of the tools mentioned by all the guests on the podcast. Follow The Show: Facebook /// X /// YouTube /// Instagram About Christine: Christine Blosdale, The Expert Authority Coach™, is a five-time #1 bestselling author, award-winning broadcaster, and host of The Expert Authority Coach Podcast. With 25+ years in personal branding, magnetic marketing, and multimedia, she helps entrepreneurs, coaches, authors, and thought leaders become the go-to authority in their niche. A former content creator for America Online and Microsoft, Christine blends media savvy with simple, fun, and highly effective coaching that gets real results. Connect With Christine: Website

Candy-coated dates, cocktails in pouches, collagen-infused beauty drinks and "noise-canceling" tonics. The latest wave of launches begs the question: is niche now the norm in food and beverage? Show notes: 0:25: 'Base Mentality. BBL Winners. Regen For All. Bark-Tinis. Adult Capri Sun. Hippies & Santa.--  Melissa offers a 411 on Nombase, BevNET's integrated platform that combines data tools, a partner directory, educational resources, and a weekly podcast. The hosts reflect on Brewbound Live, praising the event's thoughtfully curated content, attendee engagement and upbeat atmosphere. They also highlight a memorable Pitch Slam moment that spurred an emotional, celebratory scene. The conversation then shifts to regenerative agriculture and the USDA's newly announced $700 million pilot program aimed at expanding the farming approach. They turn their attention to numerous products sampled at BevNET Live and new ones sent to the office including a zero-proof Peppermint "Bark-Tini," dates coated in a candy shell, two THC drink brands (no, one of them is not named after a JLo flop) and vodka-based pouch cocktails. Melissa spotlights a brand of functional athletic recovery products and Ray rounds out the episode with one of the most unusual beverage brands launched in the past decade. Brands in this episode: Ikasu Brewing, Recess, Lil Bucks, Smood Sweets, Gigli, Hippie Water, Vivy, Capri Sun, Summer Club, Skinergy, KA-EX, Santa

As the new year approaches, Robin and Jennifer discuss the five questions every advisor should ask themselves before January 1st. These questions will help you check in on your work-life balance, the support systems you've built, and whether you're creating the opportunities you actually want. Hear why data should guide your next moves (not just your gut), how to spot the trips and clients that truly fuel your income, and where your systems might be costing you time. It's a practical, feel-good reset for anyone wanting to step into January with more clarity and momentum. Also, be sure to join the Niche community if you're craving deeper support and resources in 2026!JOIN THE NICHE COMMUNITY → tiquehq.com/niche?utm_source=tiquetalks&utm_medium=podcastVISIT THE TEMPLATE SHOP → tiquehq.com/shopEXPLORE THE PROGRAMS → tiquehq.com/programsFOLLOW ALONG ON INSTAGRAM @TiqueHQ

The post 6.25 – Geothermal Isn't Niche Anymore: Fervo Energy's Sarah Jewett on Next-Generation Geothermal appeared first on Propane.

Ziv Raviv's Micro Niche Podcasts model combines coaching with a full marketing agency (logo design, copywriting, web dev), delivering tangible results and justifying higher fees.Micro-Niche Strategy: Focus on a highly specific niche (3k–20k people) for rapid market entry. The small size enables high-touch outreach, turning a low reply rate (e.g., 2%) into enough collaborators for a full year of content.Podcast as a "Free Party": A podcast is the core tool for building trust and authority. Interviewing niche experts leverages their networks for audience growth and provides a platform for "listening harder" to discover real client needs.The 3-Test Validation Framework: Before committing, validate a niche with three tests: Findability (can you easily find people?), Braggability (will interviewees share the episode?), and Sellability (can you monetize the audience?).Summary of PodcastThe "Super Coaching" ModelZiv Raviv's "Fully Booked Coach" model defines "fully booked" as a sustainable 15–18 retainer clients, a number that avoids burnout.This model evolved from a standard coaching practice to "super coaching," which includes a full marketing agency stack.Rationale: Clients often need execution support, not just advice. This model delivers tangible results (e.g., a new logo) between sessions, justifying higher fees and increasing client retention.Micro-Niche StrategyCore Principle: Serving everyone means serving no one. A micro-niche enables focused, high-impact outreach and rapid market entry.Size Sweet Spot: 3,000 (minimum) to 20,000 (ideal maximum).Rationale: This size provides enough people for outreach but is small enough for high-touch, personalized communication.Findability Test: A niche must be easy to find.High Findability (4.5/5): Dentists, plumbers (use Google Maps, Sales Navigator).Low Findability (1/5): Introverted business owners (no public identifier).Significance: High findability is critical for rapid results (within 100 days).Podcast as a "Free Party"A podcast is the core tool for establishing authority and building trust in a new micro-niche.Strategy: Interview well-known niche experts.Benefit: Leverages their networks for initial audience growth.Benefit: Provides a platform for "listening harder" to uncover the niche's true problems and pivot the service offering accordingly.Monetization: The goal is to sell coaching/services, not ad sponsorships.Rationale: Micro-niches have small audiences (e.g., 100–1,000 downloads/episode), which is insufficient for ad revenue but highly effective for converting a few listeners into high-value clients.Niche Validation FrameworkUse this three-test framework to validate a niche before committing.1. Findability: Can you easily find and contact people in the niche?Example: Women studio photographers (easy via directories).2. Braggability: Will interviewees be proud to be featured and share the episode?Example: Model railway enthusiasts (high).Example: "Ugly Skin Disease Podcast" (low).3. Sellability: Can

If you aren't crystal clear about your niche and who your offer serves, you will be at a disadvantage going forward and we don't want that for you. In today's episode, I'll explain how to finally find your niche in 2025 going into 2026 that will attract the clients you want to work with. You'll be surprised how specific some of our IFCA students are with their niches and we hope this inspires you to go deeper with your offer.   Time Stamps:    (0:29) Finding Your Niche (1:01) IFCA Client Examples (2:22) Niching Is About Precision, Not Exclusion (2:39) Tokyo Book Stores and Niches (3:49) Confusing Is Losing (5:49) Choosing Your Niche (7:56) Your Unique Method (9:51) Matching Your Client Niche? (11:06) Psychographics vs Demographics (12:16) Cardiac Rehab Niche Example (13:46) Your Next Step (15:01) DM Me "AI Offer" ----------

The old playbook of "buy ads, rank for keywords, and wait for patients" is failing. According to Paige Velasquez Budde, CEO of Zilker Media and author of The Strategic Business Influencer, we've entered an era of "corporate suspicion." Trust in institutions is at an all-time low, while trust in individuals is skyrocketing. For health and wellness organizations, you can no longer rely on your company brand alone. AI Search Demands Leader Visibility Patients now find health providers through AI platforms like ChatGPT, not just Google. Budde calls this Generative Engine Optimization (GEO). Unlike traditional SEO, AI platforms prioritize trust and credibility over keywords. "You've gotta earn trust, people to people. It's no longer people to logo," Budde emphasizes. When AI aggregates answers about wellness clinics, it searches for verified, authoritative sources—leaders who are visible, cited, and trusted. "If you are thinking you can pay your way to AI discoverability, that is not the case right now," says Budde. If you hide behind a corporate logo, AI platforms may overlook you entirely. A lack of personal visibility "is actually hurting you." PR Outpaces Traditional SEO Today, "It's no longer the loudest one that wins, it's the most trusted." While SEO remains relevant, Public Relations and Micromedia build trust faster with both AI algorithms and human patients. You don't need CNN. Niche channels carry more weight. Budde distinguishes between "Name Brand" media like Forbes and "Micromedia"—industry podcasts, niche blogs, and influencers. She estimates "about 60% or more [of AI citations] come from true journalistic content." Without media coverage, you're invisible to the algorithms defining search's future. When featured on a respected podcast or blog, you borrow their trust through "Authority by association." Health practice owners get discovered and trusted faster than by publishing on their own blog alone. Audit Your Digital Presence You don't need a million followers. You simply need to influence the right 500 people. Treat your digital presence like a passport—verified and accurate. Google yourself in Incognito Mode. Search your name in ChatGPT and ask, "Who is [Your Name]?" If AI doesn't know you or the information is wrong, you have a discoverability problem. Ditch stock photos. Authenticity builds trust. "Throw stock images out the door as much as you can," Budde advises. Use photos of you in action—leading a class, speaking to patients, or teaching. Think Like an Editor Stop thinking like a marketer and start thinking like a media outlet. Budde suggests a specific content mix to keep audiences engaged without burning them out on sales pitches: 40% News-Driven: Commentary on headlines and new health studies 40% Relationship-Driven: Interviewing peers and partners (creating a "win-win") 20% You-Driven: Your personal story and promotional material Don't build your house on rented land. Social media algorithms change constantly. Use your social media and PR wins to drive traffic back to assets you control: your website, your email list, or your podcast. In this podcast you'll learn: Why AI search and GEO make individual leader visibility critical for health and wellness organizations  How PR, micromedia, and thought leadership strategies can help wellness and health practice owners  Actionable steps health and wellness leaders can take to elevate their credibility and create a durable reputation EPISODE RESOURCES: Website LinkedIn ZilkerMedia

Producer Eric joins Travis in this episode to break down why creators, podcasters, and business owners do not need millions of followers to build a serious income online. Eric is a veteran content producer and host in his own right, bringing a creator's eye for monetization strategies, niche positioning, and long-term brand building to the conversation.​ On this episode we talk about: Why a massive audience is not required to make a full-time income as a creator How brands are shifting ad dollars toward small and midsize, niche creators Real examples of niche creators making five figures per month with modest audiences Why CPMs/RPMs vary wildly by niche (finance vs comedy vs generic entertainment) How to think about “blue ocean” opportunities and combining niches like Chiefs + Swifties Top 3 Takeaways You can out-earn much bigger creators by going narrow: a small, high-intent, niche audience often monetizes better than a huge, generic one because sponsors know exactly who they're reaching. Niche, high-ticket categories (brain health gear, vertical farming, audiophile equipment, real estate, finance) command far better ad rates and affiliate payouts than broad entertainment content. The real lever is fit, not fame: if your content solves a specific problem for a clearly defined group—and you either sell something yourself or attract aligned sponsors—you do not need a massive following to build a multi–six or seven-figure business. Notable Quotes "You don't need to have a million subscribers on YouTube to be able to make a full time income from doing YouTube videos." "Some people will have a half a million subscribers and make less than somebody with 15,000 subscribers, because it's in a very broad market that has really low RPMs." "Sometimes niching down means niching up—you can combine two things you care about and create a blue ocean where there's literally no competition."​ ✖️✖️✖️✖️

Andrea and Kate speak with Maureen Abood about her new cookbook Lebanese Baking. She speaks about her Lebanese American heritage and why this project allowed her to know, cherish and preserve that identity for herself and future generations. She shares why she went niche, how long the selling process was, what it was like working with her editorial team and why she decided to put her own spin on the Dubai Chocolate craze. She shares her thoughts on the photoshoot experience, marketing tactics, glossary inclusion and why she seeks to remove barriers and limit intimidation to bakers as well as why this cuisine deserves its heyday.Hosts: Kate Leahy + Molly Stevens + Kristin Donnelly + Andrea NguyenEditor: Abby Cerquitella MentionsSpecial Holiday Offer for Everything Cookbook listeners from The Local Palate Cookbook Club: Enjoy 15% off any membership, which includes curated newsletters, marketplace discounts, event invitations, and chances to win cookbooks and kitchen swag. Click the link to sign up: https://thelocalpalate.com/cookbookclub/ and use promotional code EVERYTHING. This special offer expires on 12/25. Maureen AboodWebsiteInstagramOnline Shop Visit the Everything Cookbooks Bookshop to purchase a copy of the books mentioned in the showLebanese Baking by Maureen AboodRose Water and Orange Blossoms by Maureen Abood 

So many aspiring authors believe finishing a book is about talent, inspiration, or finding the perfect moment. But the truth is much simpler—and far more empowering. Books get finished because of discipline, structure, and support.In today's episode, I break down the three biggest drivers of book completion: consistent writing time, a deep and detailed outline, and accountability. You'll learn why protecting regular space on your calendar matters more than waiting for inspiration, how a 15–30 page outline becomes the roadmap that carries you past the notorious 20,000-word stall point, and why accountability can increase your chances of finishing your book by up to 95%.If you're ready to make 2026 the year you will write your book, this episode is for you. Make sure you subscribe, like, comment, or share this video. It helps me reach more future authors with highly valuable short tips for their book-writing journeys.

Send us a textIn this live investor event session, Richard C. Wilson breaks down what truly separates billionaires and centimillionaires from “normal” successful people, and why most founders, fund managers, and advisors unintentionally take their foot off the gas once they hit a few million.Richard shares insights from dinners with heads of an $8B+ family office, and then dives deep into one of the most overlooked force multipliers in capital raising: positioning. He explains why the founder of Paychex refuses to invest in any company that isn't branded to win, and how a simple rebrand at $8B AUM helped one wealth advisor grow past $25B+ in assets.You'll learn:Why top families keep pushing while others coast at $5–10MHow a crystal-clear niche and brand name can make your firm “preeminent” in your spaceThe Jim Collins hedgehog concept applied to capital raisers (passion, profit, and DNA)How to choose a 7% niche that captures 70% of the profitsWhy generic names like “XYZ Capital” quietly kill replies, deal flow, and investor trustHow to send investor emails that deliver real value first (checklists, DDQ templates, tools) instead of “Can I pitch you my deal?”Richard also shares real before/after examples of rebrands that moved firms from confusing and forgettable to institutional-grade and obvious at a glance, plus how his own YouTube positioning has led to cold inbound from founders doing tens of millions in revenue.

Brian forgot to hide the puke hose, Ed is cleaner because he's awesome, and E is dancing in the club.

Right. Meet Gemma from Wild & Gem – archaeologist-turned-jeweller capturing real bits of the outdoors and turning them into wearable moments.

Matt Faircloth interviews Ash Patel, and the two hosts do a 2025 look-back / 2026 look-forward on what they're seeing across major commercial asset classes—plus where they think real estate operators are headed after the last couple years of “extend and pretend”. They start with why triple-net retail has stayed surprisingly strong (including the “no new supply” reality) and why office still feels “toxic” for many banks—creating an “office tsunami” of opportunities and pain as debt resets and distressed deals trade at steep discounts. From there, they dig into multifamily as a tale of two outcomes (legacy fixed-rate wins vs. floating-rate fights), the competitive “insiders only” nature of mobile home parks as private equity pours in, and why self-storage may be overbuilt—while still leaving room for niche plays like wine/boat/RV storage and service-heavy concepts. Get 50% Off Monarch Money, the all-in-one financial tool at www.monarchmoney.com with code BESTEVER Visit bestevercrypto.com today to get started and earn up to $2,500 in bonus crypto. Join us at Best Ever Conference 2026! Find more info at: https://www.besteverconference.com/  Join the Best Ever Community  The Best Ever Community is live and growing - and we want serious commercial real estate investors like you inside. It's free to join, but you must apply and meet the criteria.  Connect with top operators, LPs, GPs, and more, get real insights, and be part of a curated network built to help you grow. Apply now at⁠ ⁠⁠⁠www.bestevercommunity.com⁠⁠ Podcast production done by⁠ ⁠Outlier Audio⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

Is your "swag" secretly hurting your brand? In this episode of Sales & Cigars, Walter sits down with Eric Turney from The Monterey Company to talk about why your promo gear should do more than just check a box—it should actually say something about your brand. Eric shares his unconventional path from construction, to almost becoming a physical therapist, to "falling backward" into sales and eventually buying the company he worked for. He and Walter dig into the real differences between being a great salesperson and being a great sales manager, handling customers who only care about price, and why saying "no" is sometimes the most professional move you can make. They also get into the nuts and bolts of branded merch: why quality matters, how to help clients think beyond cheap t-shirts, and what the pandemic and shipping chaos taught Eric's team about communication, margins, and long-term customer loyalty. If you've ever ordered promo products for an event, trade show, or team—and regretted it—this one's for you. In This Episode: College vs reality – Why what you learn in college has almost nothing to do with building wealth or becoming an entrepreneur. Rich Dad, Poor Dad mindset – The books that shifted Eric's view of money, business, and long-term wealth creation. From construction to custom merch – How a layoff, a false start in physical therapy, and a new baby on the way pushed Eric into sales at The Monterey Company. Learning sales on the fly – Word tracks, repetition, and what he learned from a top car salesman buddy. The Dutch Bros lesson – Why consistently great experience beats mediocre product—and how Eric trains his reps to "bottle" that. Salesperson vs sales manager – Why being good at selling doesn't automatically make you good at leading a sales team—and what Eric had to learn the hard way. Needing to be liked – Staying up late worrying about orders, over-promising, and the shift from "pushover" to respected advisor. When to say no – Recognizing problem customers, setting boundaries, and why "if they come for price, they'll leave for price." Niche focus – How Monterey naturally gravitated to government, military, and public service clients—and what those buyers really need. Helping the real decision-maker – Working with marketing coordinators and event planners who are tasked with buying merch but don't know where to start. The Core Four sales process – Call leads quickly, text often, quote fast, and get an art proof in front of the customer ASAP. COVID, ports, and tariffs – Container costs jumping 10x, shipping delays, switching to air freight, and choosing to eat margin to preserve long-term relationships. Quality vs cheap – Why spending 20–50% more can result in a 10x better product—and how that shows up in customer perception. Brand alignment in merch – Walmart polos vs Carhartt gear, why your team's apparel reflects your brand values, and how "one thing is how you do everything." Upselling the smart way – Medals plus shirts, plus stickers; building better event experiences instead of just pushing more product. Lifetime value thinking – Why Eric would rather lose margin on a few orders than lose a great client for good. Cigars & solitude – Eric's "special occasion" approach to cigars and why a great stick pairs well with quiet, not crowds. Connect with Eric Turney LinkedIn: https://www.linkedin.com/in/eric-turney/ The Monterey Company: https://montereycompany.com/    Connect with Walter Crosby and Sales & Cigars: Website: Helix Sales Development LinkedIn: Walter Crosby Instagram: @wcrosby248 Facebook: Helix Sales Development   Share Your Thoughts: We'd love to hear your feedback and experiences! Drop us a line and join the conversation on social media using #SalesAndCigars.   Never Miss an Episode! Join the Sales & Cigars community by subscribing to our podcast and YouTube channel: Subscribe to the Podcast: Apple Podcasts: Subscribe on Apple Podcasts Spotify: Follow on Spotify ...and wherever you listen to podcasts!   Subscribe to Us on YouTube: Stay updated with our latest video content by subscribing to our YouTube channel. Hit the bell icon for notifications on new uploads! YouTube: Sales & Cigars Channel   Stay in the loop: By subscribing, you'll get instant access to new episodes, insightful conversations, and bonus content designed to elevate your sales skills and more. Keep savoring those cigars and stay sharp in sales! Until next time, keep listening to Sales & Cigars—the podcast where the only smoke we blow is from cigars.

In this conversation, Ty Terrell discusses his innovative concept of the Managed Homestead, a unique vacation home experience that allows families to connect with nature and learn about self-sufficient living. He shares his journey from a busy life in South Florida to creating a homestead in Indiana, the challenges he faces in finding investors, and his vision for the future of this business. The discussion also highlights the importance of relationships in business and the potential for growth in the agritourism sector.   Professional Real Estate Investors - How we can help you: Investor Fuel Mastermind:  Learn more about the Investor Fuel Mastermind, including 100% deal financing, massive discounts from vendors and sponsors you're already using, our world class community of over 150 members, and SO much more here: http://www.investorfuel.com/apply   Investor Machine Marketing Partnership:  Are you looking for consistent, high quality lead generation? Investor Machine is America's #1 lead generation service professional investors. Investor Machine provides true 'white glove' support to help you build the perfect marketing plan, then we'll execute it for you…talking and working together on an ongoing basis to help you hit YOUR goals! Learn more here: http://www.investormachine.com   Coaching with Mike Hambright:  Interested in 1 on 1 coaching with Mike Hambright? Mike coaches entrepreneurs looking to level up, build coaching or service based businesses (Mike runs multiple 7 and 8 figure a year businesses), building a coaching program and more. Learn more here: https://investorfuel.com/coachingwithmike   Attend a Vacation/Mastermind Retreat with Mike Hambright: Interested in joining a "mini-mastermind" with Mike and his private clients on an upcoming "Retreat", either at locations like Cabo San Lucas, Napa, Park City ski trip, Yellowstone, or even at Mike's East Texas "Big H Ranch"? Learn more here: http://www.investorfuel.com/retreat   Property Insurance: Join the largest and most investor friendly property insurance provider in 2 minutes. Free to join, and insure all your flips and rentals within minutes! There is NO easier insurance provider on the planet (turn insurance on or off in 1 minute without talking to anyone!), and there's no 15-30% agent mark up through this platform!  Register here: https://myinvestorinsurance.com/   New Real Estate Investors - How we can work together: Investor Fuel Club (Coaching and Deal Partner Community): Looking to kickstart your real estate investing career? Join our one of a kind Coaching Community, Investor Fuel Club, where you'll get trained by some of the best real estate investors in America, and partner with them on deals! You don't need $ for deals…we'll partner with you and hold your hand along the way! Learn More here: http://www.investorfuel.com/club   —--------------------

Playing it safe, waiting to feel ready, or hiding behind busy work won't create momentum. In this episode, Kendra breaks down what it really takes to grow a coaching business in 2026—and it starts with mindset. Growth requires bold, uncomfortable action: showing up visibly, starting the ads, initiating conversations, and stepping fully into leadership instead of staying on the sidelines.Kendra then walks through why planning and data-driven goals matter more than motivation. From setting “good, better, best” targets to understanding conversion rates and outreach volume, she explains how clarity replaces guesswork. Posting and hoping isn't a strategy—consistent client acquisition comes from proactive action, simple math, and systems that support follow-through.Finally, she covers the skills and tools coaches can't ignore anymore: precise, emotionally resonant messaging, ethical marketing, AI for efficiency, and paid ads for volume. When used correctly, these tools reduce burnout and accelerate growth. This episode is a direct call to stop hiding, take ownership, and build a business that actually moves forward.In this episode you'll learn:The core to succeeding in 2026 is adopting main character energy by taking bold, sometimes scary, actions in your businessPlanning and goal-setting are critical to sustained momentumSetting tangible, layered goals and understanding client acquisition conversion metrics for effective planningHow mastering precise, visceral messaging is vital to stand out in today's competitive coaching marketEmbracing marketing as a necessary, learnable skill is essential for online business successSave time and boost content quality in 2026 by integrating AI toolsInvesting even a small budget in paid ads is necessary to scale and gain volume beyond organic reach Leave the podcast a 5-star review: https://ratethispodcast.com/wealthy

In Part Two of this high-impact conversation, Dwayne continues his deep dive with global business strategist and Success Story Podcast host Scott Clary, who breaks down exactly why attention is the foundational currency of modern business — and why companies that fail to adapt will be overtaken by those who move quickly with media, content, and AI.Scott unpacks the psychology of why leaders resist content, the identity fear behind “not wanting to suck,” and how legacy businesses risk losing everything because they're still marketing for 2005 while technology is sprinting into 2025.Dwayne and Scott explore real-world examples—from lawn-care companies to B2B manufacturers to billion-dollar firms—and show how even the most “unsexy” industries can dominate simply by capturing attention and building trust at scale.The conversation expands into AI disruption, the collapse of traditional SEO, the rise of generative search, modern buyer behavior, shortening sales cycles through content, and the undeniable compounding power of personal brand.This episode is a wake-up call to business owners everywhere: adapt now, or be replaced by those who do.EPISODE HIGHLIGHTS00:00 – Media equals attention and attention drives every business outcome. 02:00 – The real starting point for content: sucking at first and learning through repetition.04:30 – Scott unpacks why universal business principles apply to content creation. 06:00 – Identity, fear, and why business owners avoid content creation.07:00 – The widening gap between tech adopters and those still resisting digital change. 09:00 – Legacy vs. legitimacy: content won't damage your reputation, but irrelevance will. 11:00 – Content isn't just video - newsletters, audio, and niche education all count. 13:00 – Niche creators winning with “unsexy” businesses. 17:00 – Example content strategies.20:00 – Why Scott studies fast-growing creators - not the biggest creators. 23:00 – The explosive business outcomes possible when you master content (“not a 1x or 2x”). 27:00 – Why even billion-dollar CEOs must build trust through media. 33:00 – How content accelerates B2B sales cycles and increases closing ratios. 37:00 – Generative search is replacing Google.43:00 – Scott breaks down the KPI stack: retention, shares, watch time, and qualified leads. 48:00 – Essential tools: ChatGPT, Claude, Opus Pro, CapCut, etc., and what they're best for. 50:00 – Hiring global talent.56:00 – The coming AI household-assistant revolution.01:02:00 – SEO collapse and the rise of creator-driven education and media networks. 01:08:00 – Entrepreneurs have already done hard things - this is simply the next one. 01:10:00 – Passion is the outcome of mastery, not the prerequisite. 01:11:00 – How older leaders can partner with younger digital natives.KEY TAKEAWAYSAttention is the gateway to trust, and trust drives every buying decision.Content doesn't mean dancing online; it means choosing a medium you can stick with.AI and generative search are rewriting SEO overnight.Content massively increases sales velocity and close rates.Small businesses have the most to gain from adopting a media strategy.Entrepreneurship is staying alive long enough for your strategy to work. QUOTES:"Media is attention. From the beginning of time, attention and...

in this episode, we break down the line between niche, weird, and performative - how wanting to be different can make you just like everyone else, what these identities actually look like in real life, and where we find ourselves on that spectrum. we also ask: what happens when the behaviors people call "performative" are things you genuinely enjoy, with or without an audience? ultimately, who decides what's authentic? other people, or you? follow us: @grownk1d @gaelaitor @_kaylasuarez join our social club: https://form.typeform.com/to/eBSho4lE overshare with us: grownkid.com About our Partners: GrownKid is made in partnership with Joy Coalition where purpose driven content meets powerful storytelling. From 13 Reasons Why to Unprisoned, Joy Coalition projects are made to bridge generations and drive groundbreaking conversations. Learn more about your ad choices. Visit megaphone.fm/adchoices