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I discovered recently that potential clients are finding my practice through AI recommendations, even though I haven't had a "strategy" to market my practice through AI.So I decided to dig a little deeper, and I share with you what I'm learning so far about how to optimize our therapy practice marketing so that we can start getting recommended to our ideal clients....I was surprised by how much less complicated it was than I had assumed!Sign up for my email list to stay informed on my Black Friday deal:https://mailchi.mp/f7be138b42ba/stay-in-touchThank you to Paubox for sponsoring this episode. Paubox makes HIPAA-secure email easy and streamlined. Check them out here:https://bit.ly/pps_paubox_spotify*Get $250 off your first year with Paubox with coupon code "SKILLS"*Bonus Deal:* If you add the Paubox badge to your website you get an extra $100 off your first year - that means you can get your whole first year free if you apply both deals!Episodes on Finding your Niche:"Develop your Niche in Private Practice”https://youtu.be/bh6bJRb7iwQ"How to Find your Niche in Private Practice”https://youtu.be/CzlH8lCGPoM"5 Ways to Find Your Therapy Niche”https://youtu.be/FU1eHRDwkusLINKS:*Some links are affiliate links. A percentage of purchases come back to me and help my channel immensely!
RECRUITMENT ADVERTISING ....WITH AI AGENTS? We may look back at 2025 has a pivotal year in online job advertising. Economic chaos, investment uncertainty, rise of AI, has made employers change how they think about headcount and are increasingly scrutinising the ROI of traditional job distribution. The flood of irrelevant applications has more or less killed the ppc model - what other iterations do we expect to see over the next 12 months? We're going to be speaking with the C-level team at VONQ to better understand state of market. - Recruitment Advertising 2025 - What are the available job advertising models? - Which ones seem to be on the rise / on the decline? - Niche vs Generalised Job Board advertising and relationship with business models - AI-enabled Job Applications, how big an impact on job advertising? - How does this force job advertising vendors to adapt? - What are the mitigation strategies? - AI Agents, verticalised vs generalised - What can they do - How does this impact candidate acquisition? - What does Recruitment Advertising look like over the next 12 months? We're with Ritu Mohanka, CEO & Bill Fischer, CTO, (VONQ) & friends on Friday 21st November, 2pm GMT. Register by clicking on the green button (save my spot) and follow the channel here (recommended) to be noticed when we go live. Ep345 is sponsored by VONQ Transform recruitment advertising by leveraging AI-driven technology, deep ATS integrations, and expertise to deliver high-quality candidates to the shortlist while elevating employer brands. Our solution is now available via over 100 Applicant Tracking Systems (ATS) and Human Capital Management (HCM) platforms, accessible to over 80% of the US and EU talent acquisition teams. We have a +5000 global media channels network and back our solutions with reliable automation, data-driven recommendations, recruitment marketing expertise, programmatic advertising, and meaningful reporting. Need to get more qualified, relevant and motivated job candidates at the top of the funnel? Get in touch with VONQ here
Jason explores the essential process of identifying your niche and perfect client, straight from the Pathway to Profits program. Learn how understanding your client's needs, fears, and goals allows you to provide tailored solutions that deliver results.What you'll learn: • How to define a clear and profitable niche • The 5-step process to identify your ideal client • Examples of niche markets and targeted programs in the fitness industry • How becoming a specialist helps you charge more, retain clients, and work smarter • Strategies for finding and engaging your perfect client through targeted marketingListen now to start building a more focused, profitable, and sustainable fitness business.
Ever feel like you're second-guessing everything in your business? From your niche, to whether you've “failed” at a pivot, to buying yet another course? In this week's Chill & Prosper episode, I'm answering your juiciest questions, including: ✨ How to choose a niche (without boxing yourself in) ✨ What to do if your first pivot didn't “work” ✨ Imposter syndrome + why more certificates won't fix it ✨ Why your business model has to work for you first Start with yourself and ask, what will work for me best in this season of my life - this is where you'll find flow and abundance.
Oluwa.mp4 vient ambiancer le studio avec son crew et partager les platines avec LvP. Hébergé par Acast. Visitez acast.com/privacy pour plus d'informations.
Oluwa.mp4 vient ambiancer le studio avec son crew et partager les platines avec LvP.
Want better visibility with your ideal clients? Publishing in respected outlets showcases your expertise, provides social proof, and opens doors to new audiences. Explore practical steps for choosing publications, pitching editors, and maximizing each placement.
Chad Brown, founder of CBB.Services, has spent 23+ years in healthcare and now specializes in helping med spa owners streamline operations and scale. Originally supporting corporate healthcare, his consulting grew organically as friends in the med spa space sought his guidance. With the med spa industry projected to jump from $18.5B to $49B by 2030, Chad decided to niche down—seeing massive growth potential and a rising global focus on health, weight loss, and hormone balance.The conversation highlights the debate between casting a wide net versus niching down. Both Chad and Kenner agree that focusing deeply on a specific audience builds authority faster. Kenner shares how being known as the AI tax expert elevated his brand—just as Chad's med spa focus positions him uniquely in a booming industry. They note that niching creates stronger content, clearer messaging, and deeper client trust.Chad openly shares that one of his biggest struggles early on was trying to do everything alone—something many entrepreneurs experience. Both he and Kenner emphasized the importance of community, mentorship, and collaboration. Kenner mentions their own group, The Vast Vault, and how mentorship from leaders like Sharon Lechter and Ron LeGrand accelerates success by helping entrepreneurs avoid costly mistakes and gain clarity.Looking ahead, Chad's focus is building scalable processes and documenting everything—key steps for long-term growth. Kenner reinforces this with the idea of creating AI-powered knowledge bases, SOP libraries, and workflows that future employees can easily adopt. They discuss how simple recordings of daily tasks can be transformed into written SOPs using AI, saving time and enabling smoother onboarding and operations.Chad is leaning heavily into affiliate partnerships and podcast guesting as his main marketing strategies. Being featured on targeted podcasts extends his reach, creates long-tail content for SEO, and allows audiences to hear his expertise firsthand. They also discuss how podcast appearances generate dozens of social media clips through AI, building authority at scale. Chad's ability to listen deeply to clients, understand their pain points, and build customized blueprints is ultimately what makes him unique in the med spa consulting world.Takeaways• Chad Brown helps med spa owners grow their businesses.• Niche marketing can lead to greater success.• Mentorship is vital for overcoming business challenges.• Documenting processes is essential for scalability.• AI can assist in creating knowledge bases.• Affiliate marketing can expand reach and revenue.• Podcasts are a powerful marketing tool.• Authenticity builds trust with clients.• Understanding pain points is key to consulting.• Community support can alleviate the struggles of entrepreneurship.Sound Bites• Mentorship can help you avoid pain• I'm a big fan of affiliates• Authenticity cannot be fakedListen & Subscribe for More:
Going Long Podcast Episode 578: Showing You How to Keep Your Niche in Control - Jesse Gilmore ( To see the Video Version of today's conversation just CLICK HERE. ) In today's episode of The Going Long Podcast, you'll learn the following: [00:24 - 02:21] Billy welcomes and introduces today's special guest, Jesse Gimore. [02:21 - 13:36] Billy asks Jesse to share more about himself in his own words. [13:36 - 17:45] Jessie explains how he is able to tap into his passion, and gives advice on how you can both find your own passion and keep it going. [17:45 - 25:20] Billy asks Jesse what his process is for overcoming problems, and how he helps others to overcome their problems. [25:20 - 29:37] Jesse shares details of his "super power" involving systems, and the ways this can be leveraged. [29:37 - 31:43] Billy asks Jesse to explain about how transferable skills can be identified and put to use. [31:43 - 35:57] Jesse shares the story of how he came to be a published author and podcast host. [35:57 - 40:11] Billy asks Jesse to share some advice for those who are looking to make major changes and may (or may not!) be thinking that it will all go perfectly to plan. [40:11 - 43:08] Jesse shares the message he would like to hear from himself three years from now. [43:08 - 46:42] Billy sums up all we've learned from Jesse today and asks him to share the best ways we can get in contact with him and find him online. [46:42 - 48:00] Billy wraps up the show How best to get in touch with Jesse Gilmore: Website: https://www.nicheincontrol.com/ Free Guide: www.nicheincontrol.com/free-guide LinkedIn: https://www.linkedin.com/in/jessepgilmore If you're a corporate executive who wants to make your role optional, then grab your FREE ebook with Billy's proven 3 step process at: www.makeitoptional.com What you can expect to get out of this ebook: Learn how to achieve corporate optionality Gain true control over your career Turn corporate skills into personal assets With 26 years of experience in corporate sales leadership, achieved optionality through multiple income streams, Billy has helped dozens of executives build their paths to take control of their time. This free ebook gives you everything you need to identify, plan, and take control of your career while building financial optionality, leveraging your skills, and start living your IDEAL day - today! Go to: www.makeitoptional.com Click the above link or just copy and paste the following directly into your browser to sign up and get your free ebook: https://www.makeitoptional.com/?utm_source=podcast&utm_medium=social&utm_campaign=p2olm To see the Video Version of today's conversation just CLICK HERE. How to leave a review for The Going Long Podcast: https://youtu.be/qfRqLVcf8UI Be sure to connect with Billy! He's made it easy for you to do…Just go to any of these sites: Website: www.billykeels.com Youtube: billykeels Facebook: Billy Keels Fan Page Instagram: @billykeels Twitter: @billykeels LinkedIn: Billy Keels
One of the biggest challenges for authors, business owners, and anyone building a brand is leaning into their niche. In this episode, I sit down with Kristen Luke, president of Kaleido Creative Studio and Amazon best-selling author of Uncomparable: The Financial Advisor's Guide to Standing Out Through Niche Marketing, to unpack exactly how focusing on the right audience can transform your marketing and your business.Kristen shares her practical framework for helping professionals define their niche, craft their message, and position themselves so they're truly “uncomparable.” From identifying profitable audiences, leveraging your expertise, and building meaningful networks to using your book as a marketing powerhouse, Kristen walks us through every step of making your marketing focused, effective, and authentically you.We also dive into why a quarterly, agile approach to strategy beats the traditional annual plan and how writing a book can supercharge your business, even before it's published. If you've been struggling to stand out in a noisy world, this conversation is packed with clarity, inspiration, and actionable steps to help you attract the clients and opportunities that are truly meant for you.Tune in to learn how to stop appealing to everybody and start serving the people who matter the most.Learn more about Kristen:WebsiteLinkedInSubstackBook recommendation:Deep Work: Rules for Focused Success in a Distracted World, by Cal NewportFollow me on:Instagram @stacyennisFacebook @stacyenniscreativeLinkedInYouTube @stacyennisauthorTo submit a question, email hello@stacyennis.com or visit stacyennis.com/contact and fill out the form on the page.
Send us a textEric and Cameron Stack delve into the evolution of marketing through social media and the transition into podcasting. Cameron shares his journey from experimenting with Facebook pages to becoming a podcast consultant, emphasizing the importance of niche marketing and organic growth. They discuss strategies for podcast growth, the challenges of audience engagement, and the differing goals of businesses in the podcasting space. Cameron also highlights his current projects and offers insights into effective podcasting practices.
Theo is back in the host's seat today as Bobby and Joe (with their sore heads and croaky voices) battle it out. The lads try to name players signed for certain amounts in How Much is Udogie in the Window (thanks to Jack Tait aka Taito), before trying to name nationalities of recent International goalscorers. And we end on an old "favourite" in ImmacuLacazette.PATREON XMAS PARTY: Remember to get your Christmas Party rounds into joe@careerwego.com and let us know who you want to be dressed up as Santa!P.S Listen to the very end to hear some classic Joe and Bobby backing vocals.Join our Patreon for an extra weekly pod every Friday morning! 50+ episodes in the back catalogue! Patreon.com/CareerWeGoExtraTimeGot a round you'd like us to try? Email: hello@careerwego.comNext pub quizzes:Manchester: Dec 1 (tickets still available)http://careerwegomanchester_trof.eventbrite.co.uk/London: Dec 12th (tickets available very soon!)Glasgow: back soon! Hosted on Acast. See acast.com/privacy for more information.
Matt Gottesman is a 3x founder, podcaster and writer... and has successfully intertwined his life's work with his passions, purpose and interests. He is the creator of The Niche is You podcast, and is currently ranked #25 in Philosophy for his Substack of the same name. His publishing and production company Nah, Bigger Media, has emerged as a platform (1B+ impressions, 500M+ video views & 300K+ social media followers) for emerging voices who share his vision of purpose-driven entrepreneurship. With an extensive background, an MBA in International Business and over 20+ years in tech & media, he's worked and partnered with some of the most iconic brands such as Louis Vuitton Moet Hennessy. His prolific writing style has become instantly recognisable through his ability to make profound concepts feel accessible and actionable have become a compass for millions seeking clarity in an increasingly complex world. Links: Writing: mattgottesman.substack.com Podcast: The Niche Is You Website: mattgottesman.com Instagram: @mattgottesman Apparel: The Niche Is You Twitter: @matt_gottesman Linkedin: /in/mattgottesman Connect with Ruby: Connect with Ruby: https://www.instagram.com/rubykmarsh/ Creator Club Business Coaching
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast, you'll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned and will learn on his path from $100M to $1B in net worth.Wanna scale your business? Click here.Follow Alex Hormozi's Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition
What if the biggest opportunity in your industry is something no one else recognizes? In this episode, Eric Tecosky, the founder of pioneering cocktail ingredient brand Dirty Sue, unpacks how a simple gap behind the bar became a first-to-market product, a profitable niche, and a lesson in disciplined focus. From navigating skeptical buyers to scaling a single SKU for 20 years, ET breaks down the strategy, timing, and execution behind building a sustainable, category-creating brand. Show notes: 0:25: Eric "ET" Tecosky, Founder & CEO, Dirty Sue – ET talks about the origin of his Instagram handle before he reveals how the idea for Dirty Sue emerged from a bartending pain point: running out of olive brine during a rush. He explains his vision for a brand of premium olive brine but was stymied early on because bars still operated in a pre-premium cocktail era. He shares his path to grassroots sampling and convincing bartenders and managers of the operational efficiencies of a bottled product. ET discusses Dirty Sue's gradual expansion across the West Coast and how he tapped into a growing home-cocktail market. He emphasizes a disciplined focus strategy and notes that he has taken only one round of investment at the company's founding. Brands in this episode: Dirty Sue, Jack Daniel's
In this conversation, Chris LaFay (Founder, Classic City Consulting) shares a decade of hard-won lessons on staying profitable, avoiding bloat, and building an agency that lasts. We dig into “one-glass focus,” why not niching can still be strategic, when to pass on work, partnerships without finders fees, pricing and retainers, and the KPI that quietly compounds new business: intentional outreach.In this episode, you'll learnWhy “one glass” focus beats scattered growthProject variety vs. “niching down” (and how to niche by systems, not industry)The comparison trap: learning from peers without copy-pasting their playbookWhen referral partnerships work without commissions—and when they don'tThe 4 R's growth engine: Retain → Reactivate → Referral → Recruit (new)Don't hire on a hope: catching operational bloat before it sinks marginsPricing, retainers, and the “help agencies look great” strategyThe single KPI Chris tracks in good seasons: weekly intentional check-insHow to handle sunk costs with a “fans-first” lens (Savannah Bananas inspo)Mentorship as a cheat code for clarity and decisive actionChapters:00:00 Intro 09:04 One-Glass Focus: creator energy, momentum, and why projects stay interesting 11:29 Project Variety > Burnout: why new client problems keep the work fresh 14:15 Do You Need a Niche? Niching by WordPress/Shopify & repeatable frameworks 15:32 Peer Comparison Without Copy-Paste: learning from others, keeping identity 18:44 Outreach > Everything: how early agencies stall without consistent relationship-building 25:24 Partnerships Sans Finder Fees: when passing leads is the value (and exceptions) 31:10 Adding Value to Your Agency Network: beyond referrals; community & support 32:17 Risk You're Glad You Took: the hiring lesson that reshaped the business 37:51 Silencing the Inner Critic: external processing & mentor mirrors 41:22 Most Valuable KPI: weekly intentional reach-outs (and why they compound) 46:55 Action Taker You Admire: David Feldman & decisive leadership 51:49 Sunk Costs & When to Quit: “fans-first” filter + staying lean on OPEXConnect with Chris:Founder – Classic City Consulting Website: https://classiccity.com LinkedIn: https://www.linkedin.com/in/chris-lafay/Podcast: https://open.spotify.com/show/7aHdpQXccPOE9YTcDJe4gZConnect with Brian: Web: https://brianondrako.com LinkedIn: https://www.linkedin.com/in/brianondrako/If you're an early-stage B2B Founder, join the Sales Skills For Founders newsletter and learn to “un-suck” at sales, one newsletter at a time.
This is a free preview of a paid episode. To hear more, visit spirituallyambitious.substack.comIf you're spinning your wheels trying to clarify your ideal client or create offers that actually land—this episode is your blueprint. I'm going to pull back the curtain on the exact method I used to identify and validate my niche using 1:1 market research interviews.You'll learn:* The real mindset shift that helps you confidently reach out for market research calls—without worrying about “bothering people”.* How to find the right people for your interviews—even if you're starting from scratch.* The exact questions to ask that will give you magnetic content ideas and instant offer clarity.Press play now and learn how to confidently use market research interviews to position yourself like a pro and attract your dream clients faster. This post is part of The $100K Healer. Click here to subscribe for $9/ month.
What if the real bottleneck in your business isn't your strategy, your pricing, or your content—but your niche? In this behind-the-scenes episode, I'm walking you through a live coaching conversation from inside my Nourished Business Accelerator that dives deep into the power of refining your niche for faster, easier, and more profitable growth. You'll hear me coach one of our members through the exact process I use to help our clients scale their revenue without piling more work on their already full plates. If you've ever felt like you're working way too hard for the amount of growth you're seeing, this episode is going to be a game-changer. We talk about what truly makes a niche "high ticket," why most wellness entrepreneurs are missing the mark, and how to attract clients who are ready to buy, without a year-long nurturing process. This is the kind of clarity that can shift everything in your business. Timeline Summary [1:08] - Exploring what makes a niche "high ticket" (hint: it's not just demographics or pricing) [2:12] - Coaching Shannon through identifying her ideal client by looking at past client success [4:04] - How a random Nextdoor post led to a dream client and long-term working relationship [7:16] - Why postpartum women may be an ideal niche—and what they're really looking for [10:31] - The urgency factor: Why pain, life transitions, and acute issues create fast buyers [13:24] - How to create messaging that attracts high-intent, ready-to-buy clients [17:01] - The difference between slow-nurture buyers vs. fast-action clients [20:08] - Real-life examples of how acute pain or injury sparked long-term, high-ticket clients [24:29] - Shifting from general longevity messaging to urgency-driven, solution-specific offers [27:53] - Why focusing on existing long-term client goals can dilute your core messaging [30:48] - Rebuilding a niche around urgent, motivated clients who convert quickly Links & Resources DM me the word CASH on Instagram @lauraschoenfeldrd to get the details and sign up for the Cash Pay Kickstart intensive starting December 1st. Enjoyed this episode? Don't forget to rate, follow, and review the show—it helps more health and wellness professionals discover how to grow thriving businesses with less burnout. And be sure to share this episode with a colleague who needs to hear it!
Igor explains why profitability beats passion, why buyer intent is more important than interests, and how beginners waste years in low-value markets that never scale.
You may have heard phrases like, “We can't all be margaritas and tacos, we can't make everyone happy,” or “If you're speaking to everyone, you're speaking to no one”. Niching down your podcast ensures that you're truly focusing on your ideal audience, giving them valuable content that is specific to their needs. This week, episode 24 of Successful Podcasting Unlocked answers the question: Should I niche my podcast down?In this episode, I share:Niching down your podcast allows you to attract the right listeners and serve them effectively. A smaller, more engaged audience is more valuable to your business than a larger audience that doesn't convert. When you're speaking directly to your audience, you can find content ideas through working with clients, sharing personal stories, and exploring different perspectives.If you feel like you've covered all the topics your audience is looking for, you can consider creating a limited series with a defined end date.Be sure to tune in to all the episodes to receive tons of practical tips, tricks, and advice as I answer all your podcasting questions. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don't forget to follow, rate and review the podcast and tell me your key takeaways!CONNECT WITH ALESIA GALATI:InstagramLinkedInWork with Galati Media! Proud member of the Feminist Podcasters Collective.
Text me your questions. If you are interested in working together, please include your email address. The system doesn't let me respond. Thanks!If you want to make money in your niche, this episode will walk you through 5 marketing strategies entrepreneurs can use to start making more money this week. Find out how to market your business online and start to grow. Generate more leads, book more clients, sell more products, and make more money by using one of these five marketing strategies for your business. Support the showRegister now for the free SEO class and find out the secrets to being found, generating leads, and making money from Google and in AI Search like ChatGPT. https://www.etchedmarketing.com/registration-seo-class My free resources, including the Beginner's step-by-step SEO Guide and my free class, are available here. https://www.etchedmarketing.com/freebies Learn more about 1:1 Elite Marketing Coaching, where we work together for 3 months on your business. I'll help you make more money. https://www.etchedmarketing.com/marketing-coaching Join me in Simple SEO Content, my complete SEO and Content Marketing course that teaches you what to do step-by-step. It walks you through the entire process. (complete course)https://www.etchedmarketing.com/yes Join Simple Podcast SEO and learn how to grow your show quickly and easily in the self-study podcast SEO program. https://www.etchedmarketing.com/enroll My favorite marketing tools (affiliate links) Podcast recording and editing - Descript Podcast hosting - Buzzsprout Email Marketing - Active Campaign ...
Leila Leigh is an actress, writer, and podcaster. We first met amidst the online Lefty Bernie Movement. She's the co-host of one of my favorite Lefty YouTube Shows, PunchUp Pod. In addition to podcasting, she's done a ton in the indie film space, some of it with her husband, Josh Stolberg, who was Episode 98.
College funding strategies parents ignore. If your buyers are asking how to afford tuition and a mortgage, this episode breaks down real-world college savings plans, FAFSA filing tips, and scholarship stacking strategies. Learn how one Texas family used student-athlete recruiting and a 529 savings plan to cut future student loans without derailing their homeownership goals.Episode OverviewCollege funding strategies take center stage in this episode as Mike and his daughter Catey walk through the real-life steps they used to navigate scholarships, FAFSA planning, and long-term college savings. Catey shares her experience as a student-athlete, giving Realtors insight into how athletic recruiting actually works and why academic scholarship planning matters early. The episode explains how a 529 savings plan can reduce future debt and why so many families overlook smaller, local scholarships.Mike also breaks down FAFSA filing tips, plus what every parent should know about tuition planning at private vs. state schools. For Realtors who get asked, “Should we save for college or buy a house first?” this conversation provides practical language for guiding clients through major financial decisions. With real examples and honest lessons learned, this episode equips real estate pros to support families navigating the balance between college costs and homeownership.Key Takeaways1. Start College Funding Early With a 529 PlanA 529 savings plan remains one of the most reliable college funding strategies thanks to tax-free growth and compounding returns. Mike explains how even small monthly contributions add up, and how new 529 rollover rules help students build long-term retirement savings. Realtors can use this insight when clients ask how college planning affects future homebuying power. Early action creates flexibility instead of financial strain.2. Academic Scholarships Are the Biggest Missed OpportunityCatey's story shows how academic scholarship guides and strong GPAs are a major cost-saver—especially at private schools. Many parents don't realize freshman-year grades impact class rank and scholarship offers. When clients ask, “Where do we even start with college money?”, academic merit is often the most impactful answer. These scholarships can offset tuition without relying on athletic recruiting.3. FAFSA Opens Doors—Even for Higher-Income FamiliesFAFSA planning is essential, not optional. Filing early opens access to grants, school-based aid, and student loan options that reduce long-term debt. Mike dispels the myth that "FAFSA won't help higher earners" and explains why every family must submit it. This context helps Realtors answer questions like, “Will student loans limit our ability to buy a home later?”4. Student-Athlete Recruiting Requires Realistic ExpectationsCatey describes her path through D1, D2, D3, NAIA, and JUCO evaluations—and why recruiting requires consistent effort, highlight videos, and campus visits. Athletic scholarships aren't guaranteed, so families need to understand the true landscape. Realtors supporting sports families can help them think through travel costs, schedules, and timelines that influence both college planning and future home decisions.5. Local Scholarships and AI Tools Are the Secret AdvantageMike explains why small local scholarships—often $500 to $2,500—are the easiest money families overlook. Catey highlights how Bold.org, Niche, and AI tools simplify the search and even help refine essays. For Realtors asked, “What else can we do to find college money quickly?”, these tools provide real direction. Small awards add up fast and meaningfully lower...
Igor explains why profitability beats passion, why buyer intent is more important than interests, and how beginners waste years in low-value markets that never scale.
CBRE Investment Management's Co-CEO and CIO, Adam Gallistel, offers insights on where real assets investors can find strong return opportunities in today's market. He discusses shifting strategies amid higher interest rates, alternative asset classes, the role of operational expertise and why Europe offers attractive relative value right now. Prioritize operations and asset selection: Gallistel emphasizes that “hope is not a strategy”—returns will come from income growth and strong asset selection rather than relying on market-driven cap rate compression. Diversification matters: Niche sectors like data centers and student housing offer non-correlated income streams and resilience compared to traditional “big four” asset classes. Europe looks compelling: Europe offers relative value and growth potential, making it an attractive complement to a U.S. property portfolio. Infrastructure and power are critical: CBRE IM is investing in solutions like battery storage and renewable energy to capitalize on growing demand for power in the digital economy. Overlooked markets show promise: Gallistel sees opportunities in U.S. Midwest real estate markets as supply dynamics shift.
Podcast interview marketing is one of the fastest ways for health coaches to grow authority, expand reach, and attract right-fit clients—without living on social media. Strategist Chloe Williamson from Interview Valet explains how to guest on the right shows, borrow trust from vetted hosts, repurpose long-form interviews into evergreen content, and build a campaign aligned to your goals (education, client acquisition, or authority). What You'll Learn Why podcast guesting often outperforms hosting for lead generation and credibility How to pick shows strategically (audience fit, titles/descriptions, host style, discoverability) Research that matters: demographics, geography, trends, and topic data Chloe uses Messaging that converts: overcoming "bragging" reluctance, positioning, and clear offers Evergreen content playbook: turn one 45-minute interview into emails, reels, blogs, ads, and talks Busting the "saturation" myth in health and wellness Guesting without social media: leverage email/newsletters and communities Post-interview promotion that actually moves the needle (and what to ask the host) Setting realistic goals and reverse-engineering your guesting plan Key Topics & Flow Chloe's origin story and why guesting resonates in health & wellness Borrowed trust: how vetted hosts pre-warm their audiences Strategy vs. spaghetti: choosing shows, not just chasing downloads How to talk about yourself without feeling "braggy" Guesting > hosting for client leads (while both can coexist) Evergreen repurposing: interviews → emails, reels, blogs, talks, ads Seasons, replays, and keeping your feed ranking and discoverable "Niche down + niche out": expanding beyond a too-tiny avatar Defeating the oversaturation myth: everyone needs health Next steps: goal setting, outreach, prep, and post-show promotion Action Steps for Health Coaches Set your primary goal: education/authority, client acquisition, or content creation. Build a show shortlist: audience fit, guest-friendly titles/descriptions, searchable show notes. Develop talk tracks: 3 core stories, 3 actionable tips, 1 clear call-to-action. Pitch with proof: outcomes, case examples, and a tailored angle for each host. Repurpose immediately: pull 5–10 clips/quotes, 1 newsletter, 1 blog, and 3 reels from each interview. About Chloe Williamson Chloe Williamson is a strategist at Interview Valet, a white-glove podcast interview marketing agency. She partners with health and wellness professionals—physicians, clinicians, and health coaches—to design data-driven guesting campaigns that grow authority, expand audience reach, and generate qualified leads. If you enjoyed this episode, rate and review on Apple Podcasts—it helps us book stellar guests like Chloe. Share this episode with a fellow coach who's ready to start guesting strategically.
In this episode, Dr. Diane discusses the significance of having a niche focus area for professional growth and development. She outlines practical steps to identify one's niche, emphasizing the importance of lived experiences, curiosity, and market needs. The conversation also covers how to craft a personal brand around this niche and the role of intentional networking in building meaningful professional relationships. Ultimately, Dr. Diane encourages listeners to seek clarity in their career direction and to view their niche as a pathway to fulfillment and impact. Key Takeaways: - Identify your niche by reflecting on your lived experiences. - Curiosity can guide you towards your true interests. - Your personal brand should align with your niche. - Networking should be intentional and purposeful. - A clear niche helps in building authority in your field. - Experimentation can help refine your niche. - Your brand message should reflect your values and focus area. - Consistency builds trust and recognition in your niche. - Choose collaborations that align with your niche. - Clarity in your niche leads to meaningful career opportunities. MORE WAYS TO CONNECT: Rate and Review the show on Apple Podcasts https://podcasts.apple.com/us/podcast/life-beyond-clinical-practice-healthcare-careers-professional/id1713086617 Follow our LinkedIn page: https://www.linkedin.com/company/life-beyond-clinical-practice/ Join the Movement on Instagram: @lifebeyondclinicalpractice Book a Strategy Call with Dr Diane https://calendly.com/lbcp/strategy-call Enjoyed this episode? We think you'll enjoy this one too https://podcasts.apple.com/ca/podcast/112-fit-for-purpose-are-you-where-you-need-to-be-in-your-career/id1713086617?i=1000727826662
Many clinics deliver exceptional patient care, yet still struggle to attract new patients. Why? Because patients can't “see” your value unless your brand communicates it clearly. In this episode, Beyond Your Logo: How to Become the ‘Only' Choice in Your Niche With Your Brand, we sit down with Graeme Gladman, Founder of BrandQuest, to explore how a well-defined brand story becomes your most powerful patient-acquisition tool. Graeme brings more than 30 years of expertise in brand strategy, creative direction, and marketing leadership, having developed brand stories for over 200 businesses. Today, he explains why so many medical practices unintentionally blend into the “same, same, same” online landscape and what it takes to stand out in a meaningful and strategic way. In this episode, Graeme shares insights on: Why most medical clinic brands look and sound identical • The critical difference between branding and marketing • How patients actually choose their medical practice • Why your ‘WHY Story' creates stronger loyalty than your services • The most common branding mistakes clinics make • How authentic differentiation turns a practice into the first—and only—choice • What the “Brand Within” is and how BrandQuest uncovers it • Actionable steps to reveal your clinic's unique identity and narrative • How strong branding increases referrals, trust, and long-term practice growth If you're committed to growing your practice, elevating your reputation, and attracting patients who align with your values, this episode is essential. BONUS: Free 15-Minute Consultation With Graeme Graeme is offering listeners a free 15-minute brand clarity consultation to help you identify gaps, ask questions, and understand how your clinic can stand out more effectively.
In this episode, Lauren talks to the seller of a digital product and Amazon KDP business created in December 2023 in the digital media, information, personal care, religion & spirituality, news & education, and books niches. Listen in to find out how the business makes an average of $10,894.00 per month in net profit, why the seller has decided to sell, the lessons learned from running the business, and much more. Visit https://empireflippers.com/listing/89680 to learn more about this business.
In this episode, Lauren talks to the seller of an Amazon FBA business created in January 2024 in the home niche. Listen in to find out how the business makes an average of $3,333.00 per month in net profit, why the seller has decided to sell, the lessons learned from running the business, and much more. Visit https://empireflippers.com/listing/88965 to learn more about this business.
In this episode, Lauren talks to the seller of an Amazon FBA business created in January 2023 in the art, personal care, outdoors, and home niches. Listen in to find out how the business makes an average of $2,168.00 per month in net profit, why the seller has decided to sell, the lessons learned from running the business, and much more. Visit https://empireflippers.com/listing/88517 to learn more about this business.
In this episode, Lauren talks to the seller of an Amazon FBA and eCommerce business created in October 2018 in the apparel & accessories and medical niches. Listen in to find out how the business makes an average of $4,631.00 per month in net profit, why the seller has decided to sell, the lessons learned from running the business, and much more. Visit https://empireflippers.com/listing/87013 to learn more about this business.
What if the problem isn't that you haven't found your niche…but that you've forgotten yourself?In this thing, that some people call an episode, I talk about deleting 400+ hours of work,walking away from strategies, thumbnails, categories,and reclaiming the only voice that actually matters — the real one.This isn't creator advice.It's a manifesto ( scary word to use ) about identity, destiny, and authenticity in a world that constantly asks you to shrink.If you've ever felt pressured to specialize, to fit into a box, or to perform a version of yourself that never felt right…this episode might be for you.Stop searching for a niche.Start searching for who you were before the world tried to organize you.Everything else is dust.
Take a trip down to the canals, as we are back for Hunted UK's eighth series! Over these eight weeks, three people who disappear in a puff of vape smoke - Michael, Anthony & Michelle return to recap the hunt for fourteen new fugitives who are spread out all over the UK in a quest to escape capture and win a share of £100,000 - continuing with the fifth episode and capture of Saffron & Dionne. In this episode - Michelle explains why she wouldn't go on the run with her daughters, Anthony has another connection to this series, Michael explains why there couldn't be an eighth team of ground hunters, we question if Shaq was actually smug, Michelle's husband might be an unwitting accomplice, Michael dates the episode, there's an answer to a question from a few weeks ago, we finally find the new Dr Donna (and a sound clip), the weather saps the suspense from the episode, a new Hunter joins HQ, Doug gets the day off, Dionne & Saffron get eulogised, we issue a pre-emptive correction, All-Star Hunted gets cast, Darren fails to consider trying to beat the Hunters, Anthony has a problem with the next time trailer and two of us try and predict who's getting caught next. Thank you for listening to this episode - we will see you next week for Episode 6! This episode is supported by our friends over at Zencastr. Create your podcast today! Social Media: Facebook Twitter Instagram YouTube Bluesky Threads Patreon
Grow faster than 99% of Etsy shops
Subscribe to DTC Newsletter - https://dtcnews.link/signupWelcome to the episode: we've got Jordan Gordon back on the mic — the guy leading email, retention and CRO at Pilot House, with 25 years in ecommerce under his belt.Role‑Based Hook (for DTC growth/marketing audience):For DTC founders & growth marketers scaling from $5M–100M in revenue, this is your CRO check‑list for Q4.Here's what we dig into:Why your headline conversion rate is a shaky metric — and why “direct conversion” gives you better signal.The one page type (your top product page) you can fix in time for Black Friday to move the needle.How to push “bundling and recommendations” tools to unlock +8–30% lift in AOV with zero extra ad spend.The eight choke‑points across homepage → category → PDP → cart/checkout you must optimize right now.Real copy & button tips: How a tiny phrase (“Feel organic again”) can flip the homepage from meh to go‑time.Who this is for: DTC brand leads, ecommerce CRO/optimization folks, retention & growth marketers who already run advertising and now need to tighten the funnel.What to steal:Run quick benchmark: Are you hitting 5‑7% Add‑to‑Cart, ~2% conversion, ~1.25% direct conversion in Shopify?Pick your top 3‑5 PDPs and make them ultra‑fast (under 3s load) using a tool/tech stack like Niche.Install a bundling/recommendation engine (like Rebuy) across the site and measure +8% lift in AOV by pushing “people like you bought this + add it” flows.Timestamps00:00 Highest Leverage CRO Insights for Q402:10 Benchmarking Add-to-Cart and Conversion Rates04:45 Why Direct Conversion Is a Better Signal07:00 Speeding Up PDPs with Niche for Instant Wins10:05 Boosting AOV with Rebuy Bundling13:00 The 8 Critical Website Choke Points15:45 Optimizing Copy Around Key Conversion Areas18:20 Homepage Strategy for High-Volume Traffic21:40 What Big Brands Get Right on Their Homepages24:30 Final Q4 CRO Checklist and Fast WinsHashtags#dtcpodcast #q4ecommerce #cro #conversionrateoptimization #ecommercetips #shopifygrowth #blackfridayprep #aov #d2cbrands #onlinescaling Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://www.pilothouse.co/?utm_source=AKNF559Follow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video
Choosing Your Niche and AudienceMy approach to niching goes against conventional wisdom and what they teach in business school – which is exactly why it works.Niching is how you build true scale, create lasting legacy, and make great money while enjoying the process. But you've got to do it the right way.In this episode, I'm breaking down when to niche and how to do it in a way that propels your business forward. This is the key to moving from landing clients one by one to building a repeatable sales and marketing engine that generates more money and greater impact.I'm exploring the 3 factors that go into choosing your niche and audience, and revealing exactly what to expect in terms of effort required to jump the curve.Some people take a year to reinvent their business and grow their audience. Others see results in months. Either way, niching is absolutely worth it once you have the right blueprint for making the transition on your own terms.________Ready to scale your revenue and impact?Join the waitlist for my advanced mastermind, GROW Independent – a 12-month program for building a predictable sales and marketing engine.Join the waitlist now at: https://www.chrisdonohoecoaching.com/growindependent_______Royalty Free Music from Tunetank.comTrack: Urban Legend by Musical Bakeryhttps://tunetank.com/track/3362-urban-legend/
In this episode, Lauren talks to the seller of an Amazon FBA business created in August 2022 in the home niche. Listen in to find out how the business makes an average of $14,098.00 per month in net profit, why the seller has decided to sell, the lessons learned from running the business, and much more. Visit https://empireflippers.com/listing/84258 to learn more about this business.
In this episode, Lauren talks to the seller of a digital product, display advertising, info product, and subscription business created in May 2021 in the news & education, information, and survival & security niches. Listen in to find out how the business makes an average of $3,564.00 per month in net profit, why the seller has decided to sell, the lessons learned from running the business, and much more. Visit https://empireflippers.com/listing/89302 to learn more about this business.
▶️ *[WORK WITH ME]* https://RobbJarrett.net▶️ *FREE* Personal Brand Starter Kit :: https://www.medialabb.net/brandkitOkay, so you're starting a brand new YouTube channel? The speaker emphasizes that focusing on a **niche** helps new creators stand out. Watch this video for **youtube tips** on **content creation**. Learn a great **youtube strategy** and get the best **youtube channel ideas**!▶️ *[WORK WITH ME]* https://RobbJarrett.net▶️ *FREE* Personal Brand Starter Kit :: https://www.medialabb.net/brandkit*[SUBSCRIPTIONS I RECOMMEND]*ABOBE CREATIVE SOFTWARE - VIDIQ (AI Creation and SEO) - https://vidiq.com/robbjarrett Motion Array (Assets) - Envato (Assets) - OPENART (AI Creation Tools)BEACONS: https://beacons.ai/signup?c=robbjarrett*[PRODUCTS I RECOMMEND]*SM7B Microphone - https://amzn.to/47AuKREMV7+ Microphone - https://amzn.to/3V7LRmABLUE YETI Microphone - https://amzn.to/3V7LRmAOBSBOT Webcam - https://amzn.to/4mcWhMFDJI Action Cam - https://amzn.to/3V44gk7DJI OSMO Gimbal - https://amzn.to/3V44gk7NEEWER Lights - https://amzn.to/4pfvMJe
Summary Struggling to stand out on Etsy? Discover how Nancy Badillo, a digital marketing expert with over 15 years of experience, turned her setbacks into a thriving Etsy business. In this episode, Nancy breaks down the exact market research and keyword strategies that help sellers find profitable niches, boost visibility, and increase their average order value. Learn how to create irresistible digital products, enhance user experience, and use personalization and bundles to drive more sales. If you want to master Etsy trends and grow your shop with proven techniques, this episode is your roadmap to success.
SHOW NOTES: https://www.haileyrowe.comer/niche-overwhelmJoin my free Facebook community for business support & to connect with other health coaches: https://www.facebook.com/groups/themarketinghubgroup/Facebook: https://www.facebook.com/haileyrowecoachInstagram: https://www.instagram.com/hailey_roweTwitter: https://www.twitter.com/hailey_rowe
We discuss some of the most unique things that annoy Marylanders.
This episode is sponsored by Lightstone DIRECT. Lightstone DIRECT invites you to partner with a $12B AUM real estate institution as you grow your portfolio. Access the same single-asset multifamily and industrial deals Lightstone pursues with its own capital – Lightstone co-invests a minimum of 20% in each deal alongside individual investors like you. You're an institution. Time to invest like one. _____________ This Episode is also sponsored by Ryze Health Every minute counts in medicine—so why waste it on clunky admin work? With Ryze Health, practice management becomes effortless. Our all-in-one platform streamlines scheduling, patient communications, and insurance verification, giving you fewer no-shows, faster check-ins, and happier patients. Free yourself from paperwork and phone tag so you can focus on what truly matters: providing care. Visit http://ryzehealth.com/BootstrapMD today and see how simple running your practice can be. ______________ In this revealing episode, Dr. Mike Woo-Ming, dives into his experiences inside millionaire masterminds—exclusive groups of founders who share strategies, wins, and wisdom. From investing thousands of dollars to join these rooms to building lifelong connections, Mike explains why masterminds are one of the best professional investments he's ever made. He walks listeners through the traits that set successful entrepreneurs apart: they execute fast, think big, rebound from setbacks, manage their finances with precision, and network intentionally. Through personal stories and real-world examples, Mike shows how these same principles can help healthcare entrepreneurs expand their vision, accelerate growth, and avoid costly mistakes. If you've ever wondered whether joining a mastermind is worth it, this episode offers clear, actionable insight into how to make it work for you. Three Actionable Takeaways: Speed Wins — Execute Fast and Refine Later: In the world of high-performing entrepreneurs, perfectionism is the enemy of progress. The most successful mastermind members Dr. Mike met don't wait for every variable to align — they take action, test quickly, and adjust based on results. Think Bigger — Start with a Niche, Then Scale Beyond It : The entrepreneurs dominating their industries didn't stay confined to narrow niches — they used them as launching pads. Many began by focusing on a small, well-defined audience (like women physicians or local clients), but once they gained traction, they expanded strategically into broader, more lucrative markets. Know Your Numbers — Financial Awareness Builds Freedom: Entrepreneurship without financial literacy is like driving blindfolded. The most successful business owners Dr. Mike has encountered track their profit and loss daily, scrutinize expenses, and question every dollar spent. They don't delegate financial awareness — they own it. About the Show: Bootstrap MD is the ultimate podcast for physician entrepreneurs looking to escape traditional healthcare and control their financial futures. Hosted by Dr. Mike Woo-Ming, a successful physician, entrepreneur, and investor, the show delivers actionable insights on starting businesses, creating passive income, and navigating healthcare entrepreneurship. Featuring interviews with industry leaders, physicians, and experts in telemedicine and digital health, it's your guide to building a profitable, fulfilling career. Tune in weekly at http://bootstrapmd.com About the Host: Dr. Mike Woo-Ming has over 20 years of experience as a physician entrepreneur. He's built and sold multiple seven-figure companies and now leads Executive Medical, a group of clinics specializing in age management and aesthetics. Through BootstrapMD, he mentors physicians in business, content creation, and autonomy. Let's Connect: www.https://www.bootstrapmd.com Want to start a podcast? Check out the Doctor Podcast Network!
In this episode of Take-Away with Sam Oches, Sam talks with Mahesh Sadarangani, the CEO of Philz Coffee, an artisanal coffee brand that, for more than 20 years, has committed itself to serving hand-crafted coffee using sustainably sourced beans from around the world. Mahesh arrived at Philz from Wingstop in 2021, and he set out to modernize and optimize the chain while protecting its quality commitment. He joined the podcast to talk about how Philz manages to obsess over its high-quality coffee even as it adds tools like drive thrus and loyalty programs. In this conversation, you'll find out why:The coffee category is highly fragmented — which is good news for all of usYour brand's original values are probably still relevant for your path forwardRestaurant brands need multiple formats to fulfill their potential Even saturated categories are ripe for something outside the boxYour experience defines your relationship with your guest; don't mess with it too muchHuman connection is alive and well in the restaurant industry Have feedback or ideas for Take-Away? Email Sam at sam.oches@informa.com.
Choosing or refining your niche isn't just a task for new business owners. Even 5+ years in, your niche may be the reason your visibility, revenue, or lead quality has plateaued.Especially with interest-based content becoming the norm on platforms like Instagram, YouTube, and TikTok, your niche must be clear, compelling, and immediately relevant — even to people who've never heard of you.In this episode, I walk you through exactly how to define a niche that is both aligned and profitable — and how to avoid the most common mistakes that keep established entrepreneurs stuck in outdated or overly narrow positioning.
Let Me Tell You Something about Diabetes | Ep 203 (CLEAN)In a light-hearted and candid conversation, Actress Jen Bartels and Comedian Isaac Abrams explore various topics, emphasizing the importance of love, connection, and self-acceptance. Jen expresses her desire for everyone to unite in kindness, while humorously asking for a specific Gucci bag as a personal wish. Their banter touches on aging, feeling youthful despite physical ailments, and the challenges of maintaining health and well-being, particularly in relation to diabetes management and its daily implications.The discussion shifts to personal experiences with fashion and consumerism, reflecting on how material desires have evolved over time. Jen and Isaac share anecdotes about gift-giving, the significance of thoughtful presents, and the sometimes humorous yet disappointing reality of unreciprocated efforts. They also delve into the challenges of balancing career aspirations with the necessity of rest and self-care, recognizing the pressure to constantly achieve and produce within creative fields.Ultimately, the conversation underscores the value of authenticity and human experience, with a reminder that amidst the hustle, it's essential to allow oneself moments of rest and enjoyment. They conclude with a playful nod to their earlier topics, leaving the audience with a sense of camaraderie and light-heartedness, while also acknowledging deeper life lessons learned along the way.Welcome to our comedy podcast, where we engage in funny conversations and bring you the best of stand-up comedy discussions. Join us for hilarious anecdotes and laugh-out-loud moments as we delve into comedic storytelling and share entertaining interviews with top comedians. Get ready for a dose of humor with our improv comedy highlights and humorous banter. We'll entertain you with comedy skits and sketches, offer satirical commentary, and bring you the best of the comedy talk show format. Our comedic guest appearances and witty observations will keep you engaged throughout. If you're looking for a light-hearted entertainment experience, filled with clever jokes and humor, our comedy podcast is a must-listen. Join us for comedic analysis and commentary, and don't miss our recommendations for the top comedy podcasts in the industry.Comedy podcast, Funny podcast, Humor podcast, Stand-up comedy podcast,Comedian interviews, Comedy sketches, Improv comedy, Hilarious podcast, Laugh-out-loud podcast, Top comedy podcast, Best comedy podcast, Popular comedy podcast, Weekly comedy podcast, Comedy talk show, Comedic banter,Comical commentary, Pop culture comedy, Current events comedy, Satirical comedy,Sarcastic humor, Witty humor, Raunchy humor, Adult comedy podcast,Niche comedy podcast, Musical comedy podcast, Funny interviews, Humorous storytelling, Comedic anecdotes, Entertaining humorLet Me Tell You Something about Diabetes,Diabetes,type 1 diabetes,type 1 diabetes day in the life,type 1 diabetes humor,diabetes joke,Funny podcast,hilarious podcast,comedian Isaac Abrams,Actress Jen Bartels,The Isaac Abrams show,Jennifer Bartels,comedy podcast,funny,comedy,stand up comedians,stand up comedy podcast,clean podcast.,clean humor,funny clean videos,funny clean comedians,funny clean comedy,clean comedy podcast