Podcasts about Niche

Welcome to Wholesale Hotline Podcast (Wholesaling Inc Edition), where Brent brings unmatched energy and no-BS strategies straight from his own real-world wholesaling business to help you crush it in yours.Show notes -- in this episode we'll cover:Master cold calling, lead generation, and sales scripts to consistently close deals.You'll learn the latest on the most cutting-edge techniques—like PPC, texting, and automated follow-up systems.Learn how to build confidence, overcome objections, and dominate your local market.Brent shows how talking to people is the fastest, most direct path to wholesale success.Real-life case studies, role plays, and mindset shifts that turn hustle into high income.Please give us a rating and let us know how we are doing!➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖☎️ Welcome to Wholesale Hotline & TTP Breakout

She turned “fangirl” into a business category—not even Disney saw it coming. Recorded live at Tony La Russa's Leaders and Legends in Scottsdale, Arizona, Amy Stuttle interviews Ashley Eckstein—founder of Her Universe and the original voice of Ahsoka Tano in the Star Wars animated universe. In this conversation, Ashley walks through how she got the vision for Her Universe, how she built it into a movement that unlocked a massive, underserved market, and the business lessons behind scaling a brand that she says has driven over $250M in retail sales—before later selling Her Universe to Hot Topic. You'll also hear: What it took to keep betting on herself when the industry didn't take the market seriously How she's sustained a long-term career inside an iconic franchise while building a company in parallel Why a supportive, high-performing partnership matters—plus lessons from building life with her husband, former MLB player David Eckstein The role Disney played in shaping her belief that she could “shoot for the stars” Ashley Eckstein's Instagram Click Here Victory Men's Health Click Here Victory Men's Health YouTube For questions email podcast@amystuttle.com Disclaimer: The Women Want Strong Men Podcast is for general informational purposes only and does not constitute the practice of medicine, nursing or other professional healthcare services, including the giving of medical advice, and no doctor/patient relationship is formed. The use of information on this podcast or materials linked from this podcast is at the user's own risk. The content of this podcast is not intended to be a substitute for professional medical advice, diagnosis, or treatment.

In this episode of the GaryVee Audio Experience, I sit down with Kayla Itsines, the global powerhouse and founder of the female-only fitness app, Sweat. Kayla, who has spent her career being known as "Kayla the personal trainer," asks for advice on how to evolve her narrative now that she is a mother and leader in her industry. I share my own experience of moving beyond being "Gary the wine guy" and offer a powerful framework for expanding your personal brand.You'll learn:Why the old rules of "staying in your niche" are wrong and the power of the "and" concept.The two things you must give up to successfully shift your content narrative.How to handle the "outside noise" from people telling you to stay in your lane.Why I believe there is a "massive appetite" and opportunity for female founders.My advice for treating yourself like a premium brand for high-level sponsorships.Why, at this level of success, the only thing you should be thinking about is what makes you happy.

Does a brand new year feel like it should mean a brand new business, yet nothing is changing? You set goals. You pray. You plan. Still, you feel stuck, stagnant, and frustrated, wondering why your effort is not producing fruit.   In this episode, we talk about what it really means when progress feels slow. You may be doing the right things, but doing them in your own strength. God may be protecting you, or inviting you into a deeper season of obedience before opening the next door. Feeling stuck does not mean you are off track.   You will learn why this season matters and how to partner with God to move forward again. Find clarity instead of confusion. Walk in peace instead of pressure. Step into the purpose and direction God is shaping for your business and your life.   I pray this blesses you!   Ready to Make Consistent Income From a Podcast?  Join my 5-Day Profitable Podcast Bootcamp! I'll show you how to create a podcast that makes steady income on autopilot—without relying on social media.

Send us a textAuto-clip your long form into viral shorts- https://link.vidiq.com/podcast-to-shortsGet the vidIQ plugin for FREE: https://vidiq.ink/boostpluginWant a 1 on 1 coach? https://vidiq.ink/theboost1on1Join our Discord! https://www.vidiq.com/discordWatch the video: https://youtu.be/QnFLe3mxMU4We challenge the “long form is dying” narrative and lay out why feeds are surfacing more shorts and livestreams while long videos still win when they deliver deeper value. We answer creator emails on niche focus, audience shifts, variety channel pitfalls, comments etiquette, and whether to split shorts from long form.• YouTube feed shifts toward shorts and streams• Why live spikes on TV and autoplay matter• Long form value versus quick answers in search• Niche fit dictates format, not trends• Variety channels dilute viewer intent• Packaging for younger audiences without losing core• When to split shorts and long form into separate channels• Practical tactics: thumbnails, titles, related traffic, outliers

John Chang interviews Ben Lapidus, host of the Best Ever Conference, to discuss how commercial real estate investors are repositioning after several challenging years. Ben explains that sentiment has shifted from survival to selective action, with opportunity emerging outside traditional Sun Belt multifamily and into niche strategies like industrial, neighborhood retail, and specialized development plays. They explore why many LPs are consolidating capital with a smaller group of trusted operators, how scale and platform size can now suppress returns, and why unique investment theses are outperforming generic value-add strategies. Ben also shares why his long-term bias favors real estate over equities, emphasizing tangible value, basis plays, and adaptability as markets reset heading into the next cycle. Ben LapidusCurrent role: Host, Best Ever Conference; Commercial Real Estate InvestorBased in: ColoradoSay hi to them at: https://www.besteverconference.com/ Visit ⁠www.tribevestisc.com⁠ for more info. Visit bestevercrypto.com today to get started and earn up to $2,500 in bonus crypto. Try QUO for free PLUS get 20% off your first 6 months when you go to quo.com/BESTEVER  Join us at Best Ever Conference 2026! Find more info at: https://www.besteverconference.com/  Join the Best Ever Community  The Best Ever Community is live and growing - and we want serious commercial real estate investors like you inside. It's free to join, but you must apply and meet the criteria.  Connect with top operators, LPs, GPs, and more, get real insights, and be part of a curated network built to help you grow. Apply now at⁠ ⁠⁠⁠www.bestevercommunity.com⁠⁠ Podcast production done by⁠ ⁠Outlier Audio⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training Running an agency today looks nothing like it did even a few years ago. What used to work: SEO-driven inbound leads, tight vertical niches, and predictable platforms, has shifted fast. Today's featured guest has learned to adapt to these changes and went from having a clear and defined niche to letting clients' needs guide the next steps for her business. She'll talk about navigating those changes, evolving your positioning, and deciding whether you're actually willing to do what adaptation requires. Laryssa Wirstiuk is the owner of Joy Joya, a boutique email and SMS marketing agency that serves women-focused, product-based e-commerce brands. With more than 15 years in marketing and over a decade running her own agency, Laryssa has lived through multiple shifts in platforms, buyer behavior, and agency models. Her background as a marketing generalist, working across SEO, social, and email, gave her the flexibility to adapt as the market changed. That adaptability, combined with a strong point of view on branding, inbound marketing, and outbound growth, made her a great guest for agency owners questioning what's next for their own businesses. In this episode, we'll discuss: Starting out with a clear niche and evolving along the way. Adopting a hybrid growth strategy. Personal brand vs. clear offers. Subscribe Apple | Spotify | iHeart Radio Sponsors and Resources This episode is brought to you by Wix Studio: If you're leveling up your team and your client experience, your site builder should keep up too. That's why successful agencies use Wix Studio — built to adapt the way your agency does: AI-powered site mapping, responsive design, flexible workflows, and scalable CMS tools so you spend less on plugins and more on growth. Ready to design faster and smarter? Go to wix.com/studio to get started. How to Choose a Niche Without Getting Stuck In It Laryssa didn't stumble into her original niche by accident. After working across industries like tech, education, and healthcare, she realized none of them truly excited her. Jewelry stood out because of its mix of fashion, storytelling, and creativity. Rather than guessing, she intentionally took in-house and freelance roles in the jewelry industry to build credibility before going all in. That vertical focus paid off. By committing to a specific industry, Laryssa was able to build a strong referral network, speak at trade shows, and create highly targeted content that drove inbound leads. But after nine years in the jewelry space, she noticed that the biggest results she delivered for clients consistently came from email marketing. What started as one service among many became the clear driver of ROI. The shift from a vertical niche (jewelry) to a horizontal specialization (email and SMS marketing) wasn't a sudden pivot. It was a response to real performance data. Stronger results, clearer processes, and deeper expertise made the decision feel natural. Your niche should serve your strengths, not trap you in yesterday's model. Why Inbound Alone Is No Longer Enough For most of Joy Joya's history, inbound marketing did the heavy lifting. Content, SEO, YouTube, and a podcast tailored to the jewelry industry created steady deal flow without much outbound effort. That's one of the biggest benefits of vertical focus: you can dominate a small pond with the right content and relationships. But the market shifted. Search behavior changed. Social algorithms changed and AI entered the picture. Laryssa realized that relying solely on inbound was no longer enough. Over the past year or two, she intentionally started building outbound muscles: cold email, cold calling, LinkedIn outreach, and systems that allowed her team to support those efforts. The key insight here isn't that inbound is dead, it's that inbound alone is risky. Agencies that survived and grew were willing to adapt their acquisition mix, even when it meant doing uncomfortable things. The Hard Question Every Agency Owner Faces Adapting isn't just about strategy. You should also ask yourself whether you want to do what's required next. New platforms, new sales motions, and new expectations can trigger an existential crisis for long-time owners. You don't have to love every part of running an agency, but you do need the discipline to face the things you'd rather avoid. The solution isn't grinding forever but rather identifying what you don't enjoy, systemizing it, delegating it, or removing it altogether. Agency owners should get comfortable with change as a necessary part of running an agency. The hard part is that change often targets the things you already tolerate but don't love. That's why many agencies stall. The owners don't hate their situation enough to change it but they don't love it enough to stay fully committed either. When Personal Brand Creates Attention But Not Conversions As AI and recommendation engines influence buying decisions, developing a personal brand becomes vital when it comes to being recommended by these tools. People want to work with leaders whose beliefs, values, and perspectives they understand. That's why podcasts, long-form content, and consistent points of view matter more than ever. In her case, Laryssa shared an unexpected challenge after developing her personal brand. She had built such a strong personal and brand identity that many people understood her perspective but didn't fully understand what her agency actually did. In some cases, prospects were more familiar with the brand name than the services behind it. The lesson for agency owners is balance. Thought leadership without clear offers creates attention without conversion. As platforms evolve, it's not enough to educate—you need to connect that education to the right services, for the right audience, at the right time. Do You Want to Transform Your Agency from a Liability to an Asset? Looking to dig deeper into your agency's potential? Check out our Agency Blueprint. Designed for agency owners like you, our Agency Blueprint helps you uncover growth opportunities, tackle obstacles, and craft a customized blueprint for your agency's success.

Cancellation fees: rude or required? In this Hot Take, Jennifer and Robin explain the significance of implementing a cancellation fee to protect your time, effort, and business. They break down when to enforce or waive a fee, how to position it as company policy (not a personal decision), and the systems every travel advisor needs so cancellations don't turn into unpaid labor. If you've ever been burned by last-minute cancellations or clients who don't respect your time, this episode is your sign to tighten your policies and protect your business. Tune in and then take the conversation further inside the Niche community!JOIN THE NICHE COMMUNITY → https://www.tiquehq.com/niche/?utm_source=Tique_Talks&utm_medium=Show_Notes&utm_campaign=Ep183&utm_content=NicheFOLLOW ALONG ON INSTAGRAM @TiqueHQ

Quand Jérémy Strohner prend la parole, on comprend vite pourquoi Yooji n'est pas une baby-food comme les autres. Ancien de Danone et Heineken, il a quitté les grands groupes pour reprendre une marque en difficulté. Son objectif ? Que les petits pots ressemblent enfin à du fait maison, mais sans que les parents y passent des heures. Dans l'épisode, Laurent Kretz et Jérémy passent au crible tout ce qui fait le succès de Yooji : petites portions modulables, innovations comme le “manger-main”, mais aussi le pivot digital. En 5 ans, la marque est passée de presque rien à x8, avec 85 % de son CA en D2C et drives.Comment convaincre les distributeurs, créer un corner baby-food dans le rayon surgelé, jongler avec les normes strictes de sécurité alimentaire… au programme de cet épisode. 00:00:00 - Ouverture / introduction du podcast 00:04:02 - Parcours de Jérémy : Danone, Heineken et rachat d'une conserverie artisanale​00:07:19 - Marché baby food : déconsommation et manque d'innovation depuis 40 ans​00:16:16 - État 2020 : GMS only, pivot vers "copieur officiel du fait maison pour bébé"​00:19:46 - Distribution : 85% digital, 700 points de vente physiques​00:28:31 - Accélération D2C : plateforme 40% CA00:43:15 - Croissance x8 : 7,5M€ à 12M€00:59:44 - Vision future : extension kids food, objectif 100M€ Et quelques dernières infos à vous partager :Suivez Le Panier sur Instagram @lepanier.podcast !Inscrivez- vous à la newsletter sur lepanier.io pour cartonner en e-comm !Écoutez les épisodes sur Apple Podcasts, Spotify ou encore Podcast AddictHébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

Camille Dagorn is an award-winning creator and influencer marketing expert with more than a decade of experience building high-impact campaigns for global brands including L'Oréal, Unilever, Pernod Ricard, GoPro, and Mastercard. As the VP, Creator Partnerships for McCann New York, she is known for scaling social-first programs, designing creator-led brand initiatives, and driving measurable growth across beauty, lifestyle, tech, and consumer verticals. Camille is passionate about creating meaningful, unforgettable moments for creators and audiences.

How niche should you be as a creative? In this episode of Paper Talk Podcast, Quynh Nguyen, Jessie Chui, and Sara Kim sit down for an honest, behind-the-scenes conversation about niching down. They reflect on how their businesses have evolved, the challenges of serving multiple audiences, and the clarity that comes from defining who you are truly creating for. “Teaching art and selling art are two very different conversations.” - Jessie Jessie shares her decision to separate her fine art practice from her educational offerings, while Sara reflects on choosing cohesion over complexity within one brand. Together, they discuss branding, price points, audience expectations, and why confusion often leads to disengagement. This episode also offers a glimpse into the kind of real, thoughtful conversations that happen inside the Paper Talk Mastermind. Here's what you'll hear in this episode: What it really means to niche down One brand vs. multiple brands Teaching vs. selling art Audience confusion and clarity Branding consistency The role of feedback and community

In this episode, Trey talks with Top Producer, Tony Brunini.Tony Brunini didn't get into insurance until he was 40. Now he writes $750K+ a year specializing in a unique RE vertical....

In this episode, Lauren talks to the seller of an Amazon KDP business created in November 2023 in the entertainment niche. Listen in to find out how the business makes an average of $2,043.00 per month in net profit, why the seller has decided to sell, the lessons learned from running the business, and much more. Visit https://empireflippers.com/listing/90779 to learn more about this business.

Depuis le laboratoire de Police scientifique de Paris, Jean-Alphonse Richard revient sur l'affaire Dominique Aubry. A 57 ans, cette riche veuve est découverte pendue à bord de sa luxueuse péniche amarrée sur la Seine. Le suicide d'une femme dépressive. Quelques heures avant sa mort, elle avait dîné avec deux jeunes hommes, dont son protégé et légataire universel. Retrouvez tous les jours en podcast le décryptage d'un faits divers, d'un crime ou d'une énigme judiciaire par Jean-Alphonse Richard, entouré de spécialistes, et de témoins d'affaires criminelles.Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

Have you ever thought that your business isn't one that people wake up thinking, “I want to open one of those franchises?” Meaning, that your business you are looking to franchise or maybe have already franchised, is one that isn't top of mind for your prospective franchisees? Our guest today is Wade Brannon, who shares with us his experience in building a franchise system with a business he knows is not top of mind for prospective franchisees. TODAY'S WIN-WIN:To help franchisees find success, do not outgrow your systems and attract the best franchisees you can. LINKS FROM THE EPISODE:Schedule your free franchise consultation with Big Sky Franchise Team: https://bigskyfranchiseteam.com/. You can visit our guest's website at: ·       www.pigtailsandcrewcuts.comAttend our Franchise Sales Training Workshop:  https://bigskyfranchiseteam.com/franchisesalestraining/Connect with our guests on social:https://www.facebook.com/pigtailsandcrewcutsfranchise#https://www.instagram.com/pigtailsandcrewcuts/https://www.linkedin.com/company/pigtails-&-crewcuts/https://www.linkedin.com/in/wade-brannon-a1553418/ABOUT OUR GUEST:Wade Brannon is the President and CEO of Pigtails & Crewcuts, one of the fastest-growing children's hair salon franchises in the U.S. With a background in franchise leadership, Wade took a leap in 2004 when he acquired Pigtails & Crewcuts after a chance visit with his son. What started as a single salon is now a thriving national brand with 80+ locations across the country. Wade brings decades of experience in franchise development, business strategy and creating customer-centric experiences. Under his leadership, Pigtails & Crewcuts has become known for turning a routine haircut into a fun, stress-free experience for kids and parents alike. ABOUT BIG SKY FRANCHISE TEAM:This episode is powered by Big Sky Franchise Team. If you are ready to talk about franchising your business you can schedule your free, no-obligation, franchise consultation online at: https://bigskyfranchiseteam.com/.The information provided in this podcast is for informational and educational purposes only and should not be considered financial, legal, or professional advice. Always consult with a qualified professional before making any business decisions. The views and opinions expressed by guests are their own and do not necessarily reflect those of the host, Big Sky Franchise Team, or our affiliates. Additionally, this podcast may feature sponsors or advertisers, but any mention of products or services does not constitute an endorsement. Please do your own research before making any purchasing or business decisions.

Jason Fishman is a new-media strategist who leads DNA in Los Angeles, a go-to firm for eCommerce brands, digital assets, and crowdfunding-driven growth. He's helped power more than 500 successful crowdfunding campaigns, collectively raising nine figures through data-driven marketing strategies that scale. A frequent speaker at major crowdfunding conferences and a contributor to the Forbes Agency Council, Jason specializes in breaking down where modern PR meets performance marketing—and how brands can leverage both when investment and visibility matter most.The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host ⁠⁠Jody Fisher⁠⁠ is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals. Join the conversation on ⁠⁠Facebook⁠⁠, ⁠⁠Twitter⁠⁠, ⁠⁠Instagram⁠⁠, and ⁠⁠TikTok⁠⁠ at @ThePRPodcast.Jason FishmanWebsite: https://www.jasonfishman.comLinkedIn: https://www.linkedin.com/in/jasonfishman/YouTube: https://www.youtube.com/@JasonFishmanTwitter/X: https://x.com/JasonFishmanInstagram: https://www.instagram.com/jasonfishmanDigital Niche AgencyWebsite: https://www.digitalnicheagency.comLinkedIn: https://www.linkedin.com/company/digital-niche-agency/YouTube: https://www.youtube.com/@DigitalNicheAgencyTwitter/X: https://x.com/DigitalNicheInstagram: https://www.instagram.com/digitalnicheagencyThe PR PodcastFacebook: https://www.facebook.com/ThePRPodcast/Twitter: https://x.com/ThePRPodcast1Instagram: https://www.instagram.com/theprpodcast_/TikTok: https://www.tiktok.com/@theprpodcast?

Niching your business as a physical therapist with ADHD can feel overwhelming. ADHD brains love variety, and PT training encourages us to treat everyone, which often makes choosing a focus feel impossible. But in business, unclear niches lead to unclear marketing and slower growth.In this episode, I show you how to niche your business as an ADHD entrepreneur using the Ikigai framework. You'll learn how to connect what you love, what you're good at, what people need, and what they are willing to pay for so you can create a clear PT business niche without losing flexibility.We talk about why ADHD business owners struggle with niche marketing, how to turn ADHD traits into strengths, and how clarity improves digital marketing and client conversations. You'll also walk away with simple steps to write your first niche statement and move forward with confidence.If you're starting a private practice, exploring physical therapy entrepreneurship, or trying to find direction without burning out, this episode will help you simplify the process and take the next step.--- Morgan Meese, the founder of a successful out-of-network physical therapy practice, has transformed her expertise into a role as a dedicated business and marketing coach. Specializing in cash pay physical therapy, Morgan owns a digital business where she collaborates with fellow clinicians, guiding them in launching and expanding their own cash-based solo practices. Her coaching extends to helping new business owners navigate the complexities of owning a physical therapy practice, incorporating elements like mobile physical therapy and telehealth. Morgan's unique approach incorporates niche marketing strategies, addressing the specific needs of clinicians and entrepreneurs. As a woman in business with ADHD herself, she also offers insights on time management for business owners, emphasizing the importance of digital marketing to attract more clients. Join Morgan on her journey of empowering women entrepreneurs, physical therapists and healthcare providers, combating burnout, and building a thriving business so you never have to go back to the clinic again.Find me on IG:⁠ ⁠DPT to CEO⁠⁠ and⁠ ⁠Dr. Morgan Meese⁠⁠---To learn more, visit⁠ ⁠our website⁠⁠.Free eBook⁠ ⁠“So You Want To Start a Solo Practice” ⁠⁠DPT to CEO:⁠ ⁠Youtube⁠⁠⁠⁠Apply ⁠⁠for the DPT to CEO 1:1 Coaching Program with Morgan.Just getting started?⁠ ⁠The Therapy Business Basics Mini Course⁠⁠ is the place to start!⁠⁠Buy me coffee⁠⁠

"We offer custom technologies and engineering services to extend platform capabilities and deliver tailored solutions that meet specific business needs."Summary:James Gurd and Bradlie Houldsworth, Strategy Director from Remarkable Commerce, discuss the intricacies of ecommerce development, focusing on the balance between mass market and targeted approaches. They explore the value of integrating niche capabilities into ecommerce roadmaps, emphasising the importance of custom features despite the potential costs and risks. Brad shares insights from his extensive experience in building custom solutions for Remarkable Commerce clients that extend the core capabilities of platforms, offering tangible business cases for such investments.The conversation covers several innovative use cases, including the integration of Shopify Pay components into non-Shopify storefronts, the implementation of embedded insurance on PDPs and the development of custom middleware solutions. The examples illustrate how businesses can enhance their offerings and improve customer experiences by adopting tailored solutions.Key discussion points:Mass Market vs. Targeted Approaches: We begin with a discussion on the benefits of building niche capabilities into ecommerce strategies, highlighting the potential for increased customer engagement and revenue opportunities.Custom Features and Business Value: Brad explains the importance of custom features in extending platform capabilities, providing examples of how these can add significant value to businesses.Innovative Use Cases: Showcasing the potential for innovation in ecommerce.What you'll learn:The benefits and challenges of integrating niche capabilities into ecommerce platforms.Building the business case for investing in custom features.Innovative use cases with real-world examples.Chapters:[00:30] Introductions[03:45] Understanding Custom Solutions in Ecommerce[11:15] Exploring Shopify Pay Integration[18:10] Challenges and Prerequisites for Implementation[26:00] Exploring Embedded Insurance[37:55] Building Custom Middleware Solutions[47:25] Dynamic Collection Creation in Ecommerce

On this week's episode, the girls have some pep in their step as they declare this the real New Year. They unpack the gift Hunter gave Michaela that had her shaking in her boots, Michaela drops a truly shocking "out" that screams Type B behavior (coming for Hunter's brand) , and they reveal the wildly niche, oddly specific thing they would absolutely pay for no questions asked. Follow us! Hunter: https://www.instagram.com/huntermcgrady Michaela: https://www.instagram.com/michaelamcgrady Subscribe to Patreon for exclusive episodes and content: https://www.patreon.com/Themodelcitizenpodcast

Why have we built nuclear ships before, proven they can operate, and still not made them commonplace? Nick Touran breaks down the history of maritime nuclear power, from the Nuclear Ship Savannah and Otto Hahn to Japan's Mutsu and Russia's Sevmorput, then pivots to floating nuclear power concepts such as the MH 1A Sturgis and the Offshore Power Systems program. We explore what worked, what failed, and what keeps blocking adoption, including port access rules, indemnity and international agreements, staffing costs, containerization economics, shielding and public reaction, and the unique operational demands of running reactors at sea.Listen to Decouple on:• Spotify: https://open.spotify.com/show/6PNr3ml8nEQotWWavE9kQz• Apple Podcasts: https://podcasts.apple.com/us/podcast/decouple/id1516526694?uo=4• Overcast: https://overcast.fm/itunes1516526694/decouple• Pocket Casts: https://pca.st/ehbfrn44• RSS: https://anchor.fm/s/23775178/podcast/rssWebsite: https://www.decouple.media

If you know corporate isn't for you but you can't see a clean exit, this episode is your roadmap. Brett sits down with Sam Lee (Indie Collective) to break down how experienced professionals can build a “portfolio career” — consulting, coaching, fractional work, and productized services — without quitting their full-time job first. Sam shares the simple frameworks that helped him build $1M+ in annual revenue through independent work for over a decade, and he explains why most people get stuck trading time for money. You'll walk away with a practical way to tell your story, activate your network, and design an exit strategy with less risk.In this episode, you'll learn: • Why the “side hustle first” approach builds confidence and reduces risk • The simple sales story that unlocks referrals: Client → Problem → Outcome • How to activate your network without sounding awkward or salesy • Why “fractional” isn't always the fastest path to revenue — and what is • The real goal: stop trading time for money and start selling outcomes • Sam's 3-part productization path: 1. Niche down to best-fit clients 2. Solve painkiller problems (not vitamins) 3. Build a portfolio of offers, including productized work • The two killers of the independent path: no early wins + isolation • Why productizing your expertise helps both client work and job searchesKey quotes / soundbites: • “The most pernicious trade independent builders make is trading time for money.” • “Your sales story is three things: who you serve, their problem, and the outcome.” • “Nobody is hiring a generalist right now. They want been-there-done-that experts.” • “Trial and error at this stage of your career is expensive.”Resources mentioned: • Indie Collective: IndieCollective.co

In this episode, we explore how to launch a fashion brand without the risk of buying huge amounts of inventory upfront.Paul Yu, Founder and CEO of eProlo, explains how modern supply chains allow sellers to start small and test products before committing to large orders. He shares how his platform helps over 1.6 million sellers use custom branding and automated shipping to grow their businesses. Paul also discusses why focusing on a tiny niche is the best way for new brands to survive and scale in today's market.Topics discussed in this episode:  How Minimum Order Quantity (MOQ) kill new fashion brands.Why buying inventory upfront is risky.How eProlo automates global fulfillment. What custom branding adds to packaging. Why a small niche ensures better focus. How to transition from zero to millions. What role automated shop syncing plays. Why stable suppliers reduce business risk. Links & Resources Website: https://eprolo.com/Shopify App Store: https://apps.shopify.com/eproloLinkedIn: https://www.linkedin.com/company/eprolo/Facebook: https://www.facebook.com/Eprolo/ Get access to more free resources by visiting the show notes at https://tinyurl.com/3yanmjsf______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don't miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

How Niche Is Too Niche? Crafting a Story That Converts, Not Just Connects Most people stumble when asked, "What do you do?" But in today's crowded marketplace, a vague story doesn't sell—it stalls. In this episode, AJ and Rory Vaden break down how to clarify your story, define your audience, and convert conversations into clients. You'll learn how to: Identify your niche through your personal story—not the other way around Discern which version of your past self you're best positioned to serve Create a simple but powerful elevator pitch that moves people to action Use the "six-foot rule" to uncover hidden offline opportunities Avoid the trap of telling stories that connect but don't convert Whether you're speaking on stage, posting online, or standing in line at Starbucks—this episode will help you master the art of storyselling and turn everyday moments into meaningful business growth.

Send us a textThis video shares how authentic brand-building starts with being your own customer. Learn how UltraPoi grew from music festivals to Amazon through real passion and product design. This is a full breakdown of niche product development, ecommerce challenges, and startup survival.We discuss the importance of a strong mindset and motivation music to navigate the challenges of building a brand. This video offers key business tips and insights into effective business strategy, emphasizing how passion drives business development. It's all about finding that flow state and embracing ideation to create something truly impactful.Ready to scale your brand with strategy, not guesswork? Schedule a call and get real support: https://bit.ly/4jMZtxu#BrandBuilding #EcommerceTips #NicheProducts #ProductDevelopment #AmazonSeller--------------------------------------------------------------------------Want free resources? Dowload our Free Amazon guides here:Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTQ4 Selling Playbook: https://bit.ly/46Wqkm32025 Ecommerce Holiday Playbook: https://bit.ly/4hbygovAmazon PPC Guide 2025: https://bit.ly/4lF0OYXAmazon Crisis Kit: https://bit.ly/4maWHn0TIMESTAMPS00:00 - Passion is What Gets You Through the Dark Times  01:15 - UltraPoi Founder Intro and Brand Start  02:30 - What Is Poi and Flow Arts?  04:40 - Learning Curve: From Hobby to Flow State  06:00 - Pandemic Growth and Hobby Culture  07:35 - Selling What You Know vs. Just Selling  08:30 - The Struggles of Outsourcing Brand Understanding  10:00 - Authenticity and Lifestyle Brands Matter  12:00 - The Danger of Trend-Only Products  13:30 - Real Problems Ecommerce Brands Face  15:00 - Amazon Effects on Small Brands  16:30 - Website vs. Amazon Balance for Brands  17:30 - How Amazon Raised the Ecom Standard  18:15 - The Garage Origin Story of UltraPoi  20:00 - Customer Journey: Cheap First, Quality Next  22:00 - Inventing Better Products as a User  23:15 - From LED Hacking to Real Product Dev  25:10 - Reaction at Music Festivals to Product  27:00 - UltraPoi's Unplanned Demand Surge  28:10 - Starting Small With One Hero Product  30:00 - Scaling Slowly and Building Customer Base  31:40 - Hype Before You Launch: Tease the Product  33:10 - Words of Wisdom for Brand Owners________________________________Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast:My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us a textClosing out the epsiodes for this mini series about Niche Investment Strategies Panel, this discussion dives into building company culture in an age of remote work and artificial intelligence.Panelists reveal how they maintain unity across distributed teams, lead by example, and balance innovation with discipline.Richard Wilson concludes with a warning: “AI can make you lazy or unstoppable — depending on how you use it.”A perfect finale for founders and investors shaping the next generation of leadership.This clip was taken from the Niche Investment Strategies Panel, filmed live at our Family Office Club Super Summit.To become part of our investor community — with 30 nationwide events a year, 10,000 registered investors, and 40 proprietary AI tools — visit https://FamilyOffices.com#Leadership #AI #TeamCulture #InvestorCommunity #FamilyOfficeClubhttps://familyoffices.com/

TWiM explains how S. aureus pathogenicity is a dynamic, niche-specific choreography that constantly recalibrates in response to the host microenvironment, and short chain fatty acids produced by commensal microbiota reduces its competitive fitness. Become a patron of TWiM. Links for this episode: Niche-specific fitness of S. aureus at the wound edge (Nat Comm) Commensal derived short chain fatty acids attenuate S. aureus (mBio) Ditch the term pathogen (Nature) Music used on TWiM is composed and performed by Ronald Jenkees and used with permission. Send your microbiology questions and comments to twim@microbe.tv  

In this episode of the Real Estate Investing School podcast, host Joe Jensen sits down with Nathan Turner, widely known as The Canadian Note Guy. Nathan has carved out a unique niche in real estate by focusing on mortgage notes, an often-overlooked strategy that allows investors to generate passive income without the headaches of property management. As the President of Ernest Inc. and Manager of Ernest Investing LP, he shares how he transitioned from flipping houses in Canada to becoming a leading note investor in the U.S., managing assets for accredited investors and running the Diversified Mortgage Expo, a top-tier industry event. Nathan breaks down the fundamentals of note investing, explaining how it compares to traditional real estate strategies and why he prefers being the lender rather than the landlord. He walks through his approach to buying performing and non-performing notes, the multiple exit strategies available, and how investors can turn seller-financed deals into liquid cash by selling their notes. Whether you're looking for a truly passive investment or want to learn how to structure notes for long-term financial growth, this episode is packed with valuable insights. Check out the Real Estate Investing School Youtube Real Estate Investing School Instagram Brody's Instagram Joe's Instagram Earnest Investing Website

Work with Me https://ashborland.com  Follow me on IG https://www.instagram.com/ashborland/  Can you remove all emjois and —  The FREE 30-Day Mortgage Broker Boost https://ashborland.com/boost Check out my YouTube channel  https://www.youtube.com/@AshBorland  Automate fact-finds, document checks, and medical questionnaires. Get a 2-month free trial: https://calendly.com/keychain-1/keychain-ash-borland 

Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training Starting with a clearly defined niche can make all the difference when you're landing your first clients and deeply understanding that niche can carry you through the toughest seasons of agency life. Today's featured guest built his agency on exactly that foundation. Before launching his firm, he spent years working as a consultant for governments, UN agencies, and the European Commission. Along the way, he identified a clear gap in the market. That expertise proved invaluable during the pandemic. While uncertainty hit many agencies hard, he trusted his understanding of the space and chose to weather the slow months, confident the work would return. His patience paid off as demand surged later in the year. He'll share the lessons learned from more than 20 years of building and running a thriving niche agency in one of the most political and complex markets in the world—and why focus, patience, and deep domain knowledge remain his greatest competitive advantages. Filip Lugovic is the co-founder and CEO of The Right Street, an EU-focused digital communications agency based in Brussels. For the last 20 years, he's lived in the middle of the "Brussels bubble," where organizations, trade groups, and companies fight for attention from the European Commission, Parliament, and Council. His agency sits at the intersection of public affairs + digital communications, serving organizations trying to influence policies that impact nearly half a billion people across Europe. In this episode, we'll discuss: Identifying and owning a highly specific niche. Building a client list with the power of low-hanging fruit. Getting their best quarter during COVID. Keeping a creative team inspired during slow cycles. Subscribe Apple | Spotify | iHeart Radio Sponsors and Resources This episode is brought to you by Wix Studio: If you're leveling up your team and your client experience, your site builder should keep up too. That's why successful agencies use Wix Studio — built to adapt the way your agency does: AI-powered site mapping, responsive design, flexible workflows, and scalable CMS tools so you spend less on plugins and more on growth. Ready to design faster and smarter? Go to wix.com/studio to get started. From Door-to-Door Sales to the EU Policy Bubble Before he ever pitched a digital campaign, Filip was strangers' knocking on doors in Southern California selling heart-shaped pillows and screwdrivers with built-in flashlights. Not exactly glamorous, but it taught him the skill most agency owners run from: sales. When he landed in Brussels in 2005, he fell into a job selling ads for EU Observer, one of the leading political publications at the time. His clients were the same organizations trying to get in front of policymakers. Over the next decade, he built a deep network and a knack for relationship-based selling. Eventually, he left to consult on his own, but by 2017, he hit the same wall most consultants do: "I'm making money… but it all goes to someone else." A lunch with his current business partner (a seasoned communicator who had served as spokesperson for governments, UN agencies, and the European Commission) led to a plan to build something together. Building a Niche Agency: Where Marketing Meets Lobbying Once they figured out their roles and what they brought to the partnership, Filip and his partner started making plans and realized something: Most agencies in Brussels fell into one of two buckets: Lobbying firms who knew politics but didn't understand digital. Marketing agencies who knew digital but didn't understand politics. No one sat in the middle. So they built an agency that merged both worlds, pairing policy context with high-quality digital production. At the time, it was a hypothesis, and a risky one. Only a couple of competitors existed. But they saw the gap and took it. Landing the First Clients by Leveraging Existing Relationships Filip is no stranger to knocking on doors to sell a product, and he would have for his agency. However, this wasn't the right environment for that, so when it came time to start looking for clients, he relied on his network. Filip's approach to sales was never transactional and he very much enjoyed building lasting relationships. This is something many agency owners overcomplicate. Filip's first step wasn't SEO, funnels, or paid ads. It was: "Let me call every single person I already know and ask them to grab a coffee." That alone got him his first tiny clients. It wasn't a big account. Five hundred euros for hours of work, and zero profit. But it built the early case studies they needed. Most agencies try to skip this part. They want the big brand logo first. But every agency you admire started by leveraging relationships and building proof. Pro tip: You should always continue to revisit these relationships. Reach out to that client and buy them a coffee. This is the low-hanging fruit that can get your agency out of a tough spot. If you're not doing this, you're leaving money on the table. How Deep Market Knowledge Helps in Hard Times By January 2020, Filip's agency was growing at a healthy pace, had a new office and a seven-person team. Then we experience COVID shut downs. Their contracts froze, clients stopped paying, and their pipeline evaporated. Meanwhile, the agency had fixed expenses and a growing team relying on them. Most agencies would've cut staff and hoped to survive. Filip didn't. Luckily, he understood his market: EU organizations operate on annual budgets. If they don't spend it, they lose it the following year. So he and his partner made the hard call: No salaries for themselves (they relied on their wives for a while). Keep the team. Use that time to aggressively market. Their bet paid off and by Q4, every organization that couldn't run events was suddenly scrambling for digital support. Their best quarter ever happened during one of the scariest years on record. It was the foundation of everything that came afterwards. Keeping the Team Inspired During Slow Cycles How do you keep a creative team motivated when client work stops? Filip's answer: "Let them create whatever they want." There were no clients nitpicking colors or people demanding designers to make the logo bigger. It was a rare opportunity for pure, unfiltered creative expression. The team remembers that period as one of the most enjoyable times in the agency's history, despite the financial uncertainty. Why Big Name Clients Don't Always Make the Best Case Studies Most agency owners are probably familiar with this scenario: A famous brand comes in with big expectations and a big budget, and you brush off early concerns thinking their reputation would suffice to make the use of their case story all worthwhile. It happened to Filip and, unfortunately, after dismissing those concerns, the client rewrote everything and destroyed the design. Now they couldn't even put it on their website. Filip laughs about this now, because it still happens. Sometimes the smallest project gives you the best case study. Sometimes the biggest one becomes a "please-don't-put-our-name-on-that" situation. Just show the work you're proud of, not just the work you were paid for. Do You Want to Transform Your Agency from a Liability to an Asset? Looking to dig deeper into your agency's potential? Check out our Agency Blueprint. Designed for agency owners like you, our Agency Blueprint helps you uncover growth opportunities, tackle obstacles, and craft a customized blueprint for your agency's success.

Send us a textWhat separates the enduring capital raisers from the ones who fade?In this candid exchange, the panelists share their most painful lessons, from misaligned partners and unrealistic timelines to communication breakdowns.An honest roadmap for founders learning how to build sustainable trust under pressure.This clip was taken from the Niche Investment Strategies Panel, filmed live at our Family Office Club Super Summit.To become part of our investor community — with 30 nationwide events a year, 10,000 registered investors, and 40 proprietary AI tools — visit https://FamilyOffices.com#Entrepreneurship #InvestorLessons #CapitalRaising #Leadership #FamilyOfficeClubhttps://familyoffices.com/

SummaryIn this conversation, Jonathan Rosenfeld, an attorney and entrepreneur, discusses the evolving landscape of law and marketing, particularly the impact of AI on the legal profession. He emphasizes the importance of standing out in a competitive market, leveraging niche marketing strategies, and utilizing platforms like YouTube for growth. Rosenfeld shares insights on the significance of personal relationships in business, the need for responsiveness, and the necessity of adapting to changing marketing techniques. He concludes with advice for young entrepreneurs on networking and building a brand.TakeawaysAI can generate vast amounts of content, but verification is crucial.Building personal relationships is key in the legal field.Responsiveness to client needs differentiates successful firms.Marketing strategies must evolve with technology and consumer behavior.Niche marketing can enhance SEO and client engagement.YouTube is a powerful tool for establishing expertise and trust.Tracking lead generation is essential for business growth.Networking remains a vital component of business success.Adapting to market changes is necessary for survival.Building a brand should be a daily focus for entrepreneurs.Chapters00:00 Introduction to Jonathan Rosenfeld and His Journey04:43 The Role of AI in Law and Marketing07:36 Standing Out in a Competitive Legal Market10:38 Building Relationships in Legal Practice13:23 Adapting Marketing Strategies for the Future16:37 Niche Marketing in Personal Injury Law19:37 The Importance of Expertise and Client Trust27:53 Strategic Marketing Adjustments30:42 Exploring Offline Marketing Tactics34:05 Tracking Lead Generation Effectively34:42 Diversifying Income Streams for Growth37:59 Embracing New Technologies and Platforms45:58 Networking and Building Relationships49:39 Final Thoughts and Contact InformationCredits:Hosted by Ryan Roghaar and Michael SmithProduced by Ryan RoghaarTheme music: "Perfect Day" by OPM  The Eggs Podcast Spotify playlist:bit.ly/eggstunesThe Plugs:The Show: eggscast.com@eggshow on X and InstagramOn iTunes: itun.es/i6dX3pCOnStitcher: bit.ly/eggs_on_stitcherAlso available on Google Play Music!Mike "DJ Ontic": Shows and info: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠djontic.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@djontic on twitterRyan Roghaar:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠rogha.ar

Trying to be everything to everyone is one of the fastest ways to stall your growth.In this episode, I break down one of the most important lessons I've learned in business: why niching down changed everything from our messaging and content to our sales process and profitability.Early on, we talked about virtual assistants in general. Social media. Admin. “Anything you need help with.” The result? Confused prospects, unclear messaging, and endless conversations explaining what we actually did.Once we narrowed our focus to helping home remodelers using JobTread, the business finally clicked.In this episode, you'll hear:Why being a “jack of all trades” quietly limits your growthHow niching down makes your marketing clearer and your content easierWhy specialists win trust faster than generalists—especially in high-ticket workHow narrowing your scope simplifies pricing and speeds up salesWhy faster quotes and better speed-to-lead help you win more jobsHow standardization creates confidence, profit clarity, and scalabilityWhether you're a home remodeler, contractor, or service-based business owner, this episode will challenge you to rethink how broad your offer really is—and why focus is the real growth strategy.If you want to scale smarter in 2026, this conversation is where it starts.Listen in, take notes, and start building a business known for one thing and known for it well.

Shownotes: The New Media Playbook is HERE! The sports media landscape is changing — and Josh Pate is one of the clearest examples of how new media is winning. In this episode of Right About Now, Josh Pate joins Ryan Alford to break down how he built a dominant college football media brand without relying on legacy networks, hot takes, or manufactured controversy. Josh shares why audience trust matters more than reach, how YouTube and live platforms reshaped sports media, and why creators who own their distribution and intellectual property are positioned to win long term. This conversation explores the intersection of sports, media, and business, offering valuable insight for creators, entrepreneurs, and anyone building a brand in today’s attention economy. In This Episode: Why legacy sports media models are losing relevance How Josh Pate built trust through consistency and honesty The power of niche audiences in sports media Owning your audience vs renting attention Monetizing content through direct relationships What the future of sports media looks like Connect with Josh Pate Josh Pate’s College Football Show on all major platforms X / Twitter: @JoshPateCFB Instagram: Joshpatecfb

Jessica De Gennaro didn't know what a succulent was when she launched Shop Succulents. But she knew how to solve operational challenges, work agilely, and move product quickly on marketplaces. She tapped into the pandemic's succulent boom and built a multi-marketplace operation shipping hundreds of thousands of live plants every year.But how do you scale across regions when you're shipping succulents to consumers across different time zones with varying expectations, living in different climates? And what happens when Temu's scale and network efficiencies across third-party logistics partners help make fulfillment more cost-effective and sustainable for low-cost products that were previously constrained by fulfillment economics?Jessica shares how Shop Succulents grew from 50 to 500 SKUs on Temu in months, leveraging platform-specific catalogs, vertical integration of growing operations, and continuous creative innovation to stay ahead in the highly competitive marketplace landscape.Creativity Is a Competitive Moat When Marketplaces Commoditize Everything ElseKey takeaways:Marketplace success requires constant product innovation: The sea of sameness demands creative catalog curation, strategic bundling, and staying ahead of copycats selling competitive products for lower prices.Temu's shipping discount pass-through enables low-cost product economics that traditional eCommerce shipping rates make impossible, unlocking new catalog opportunities.Temu's scale and network efficiencies across third-party logistics partners help support more cost-efficient fulfillment for low-cost products, unlocking new catalog opportunities.Owning your supply chain optimizes margin: Shop Succulents now grows plants in-house to control costs, differentiate its catalog, and ensure product quality.Platform partnerships should drive collaborative problem-solving: Working directly with Temu's team solved live plant-specific challenges. By directly addressing customer concerns and inquiries, Jessica and her team maintained customer satisfaction and loyalty.Associated Links:Learn more about Shop Succulents' journey on TemuCheck out Future Commerce on YouTubeCheck out Future Commerce+ for exclusive content and save on merch and printSubscribe to Insiders and The Senses to read more about what we are witnessing in the commerce worldListen to our other episodes of Future CommerceHave any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Welcome to 2026 and a new evolution of the HX podcast. For years, I kept my own 30-year battle with endometriosis hidden because I didn't feel safe discussing it at work. I've realized we can't treat mental health as separate from the rest of our bodies, yet we've designed workplaces for young, healthy men, leaving millions to "perform wellness" while managing chronic conditions in silence. This season, we're peeling back the onion on why women's health isn't a niche issue—it's a trillion-dollar hole in the global economy. We'll explore why senior women are leaving at the peak of their careers and why supported employees outperform unsupported ones every time. It's time to move beyond generic wellness to real policies like menopause support and flexible work options. Let's stop choosing between health and productivity and get to work, y'all. Stacie More episodes at StacieBaird.com.

In this episode, Lauren talks to the seller of an Amazon FBA business created in December 2020 in the beauty niche. Listen in to find out how the business makes an average of $2,504.00 per month in net profit, why the seller has decided to sell, the lessons learned from running the business, and much more. Visit https://empireflippers.com/listing/90430 to learn more about this business.

In this episode, Lauren talks to the seller of a SaaS and digital product business created in April 2023 in the SEO and business niches. Listen in to find out how the business makes an average of $13,684.00 per month in net profit, why the seller has decided to sell, the lessons learned from running the business, and much more. Visit https://empireflippers.com/listing/90582 to learn more about this business.

In this episode, Lauren talks to the seller of an affiliate business created in January 2025 in the medical and health & fitness niches. Listen in to find out how the business makes an average of $16,058.00 per month in net profit, why the seller has decided to sell, the lessons learned from running the business, and much more. Visit https://empireflippers.com/listing/88072 to learn more about this business.

In this episode, Lauren talks to the seller of an Amazon FBA business created in January 2024 in the art niche. Listen in to find out how the business makes an average of $3,394.00 per month in net profit, why the seller has decided to sell, the lessons learned from running the business, and much more. Visit https://empireflippers.com/listing/90289 to learn more about this business.

Most financial advisors think they have a niche, but what they really have is a big demographic. In other words, their niche is too broad… and when your niche is too broad, it sabotages your marketing.   That's the bad news.  The good news? If your niche is too broad, I can help you fix it in 20 minutes.  But only if you listen to this episode.  Show highlights include: 3 reasons why having a broad niche makes your marketing less persuasive and less effective (2:48)  How to hack the reticular activating system of prospective clients and ethically force them to trust you (3:10)  Why financial advisors are at risk for being seen as commodities to your clients (and how to prevent your clients from treating you like a commodity) (4:50)  How to "get away" with charging two to three times more without losing any clients (and perhaps even attracting more clients) (6:17)  Why simply niching down can make your closing rate skyrocket (10:04)  6 questions that will make your niche crystal clear and narrow enough to be effective (15:28)  The "What Hurts" niche creation secret that can improve your entire marketing strategy overnight (17:53)  My single favorite niche-building secret that almost no other financial advisor uses (20:57)   Since you listen to this podcast, I want to give you a gift: If you subscribe to the Inner Circle Newsletter, I'll send you a collection of seven "objection busting" and copyright free emails, personally written by me, that you can use right away to begin getting more clients. Sign up here: https://TheAdvisorCoach.com/Coaching. Then, let me know you subscribed, and I will reply back with a link where you can download them for free.

Send us a textWe close season seven with hard-won rules for creative living, covering energy exchange, boundaries, time as cycles, niche growth, aligned relationships, the power of slowing down, and how to make your work undeniable. A short pause follows as we recalibrate for a bolder 2026.• defining the show's creative-business-mindset mission• season milestones across publishing, books, clients, and podcasting• recognizing burnout and choosing a reset• reciprocity as a filter for help and access• believing people's actions the first time• treating time as cyclical to reduce anxiety• choosing a niche to create depth and scale• selecting communities that energise, not drain• slowing down to find clarity and timing• crafting undeniable work that earns the yes• gratitude, shout-outs, and an intentional pause before 2026Please share it with a friendYou can also subscribe rate and review the show on your favorite podcast playerIf you have any questions or comments or feedback for us you can reach me directly at theheartofshowbusiness.comCheck out our PUBLISHING COMPANY !Support the showThanks for listening! Follow us on X, Instagram and Facebook and on the podcast's official site www.theheartofshowbusiness.com

On this special episode of the Marketing Stir, Vincent welcomes Ashley Ruggeri and Deanna Dolecki, from the Blue Duck agency, to the show.Join us to learn about going virtual "before it was cool", the "Ducks Unplugged" podcast, and Blue Duck's "Niche targeting" strategies.

Send us a textIn today's episode, I'm chatting with Connie Richardson. Connie is the debut author of Rapid City Summer. She teaches middle school English and Language Arts in the Chicago suburbs. She has published articles, short stories, and blog posts for the National Council of Teachers of English (NCTE) and Scribbler. Additionally, Connie is a former graduate and current mentor in author Mary Adkin's MFA-alternate program, The Book Incubator. When she is not teaching or writing, she enjoys fly-fishing out west, running, coaching cross-country and track & field, and cooking for her family and friends. This episode with Connie is so much fun, and her energy and passion for reading shine through the entire conversation. We talk about big life moments, the joy of finally seeing a debut novel out in the world, and what it means to fall in love with stories that open doors to new experiences. Episode Highlights:Writing for the space between middle grade and YA, which Connie calls lower YA.Her work as an ELA teacher and her school's participation in a One Book, One School program that brings authors directly to studentsHow Rapid City Summer is set in South Dakota and centers around the niche topic of fly fishingWhy Connie loves writing and reading niche topics that readers may never experience firsthandA book flight featuring middle grade and YA novels that readers of all ages can connect toConnect with Connie:InstagramFacebookWebsiteBooks and authors mentioned in the episode:The Mystery of Locked Rooms by Lindsay CurrieSlider by Peter HautmanSunrise on the Reaping by Suzanne CollinsAlone by Megan FreemanCarrie Soto is Back by Taylor Jenkins ReidHarry Potter series by J.K. RowlingIt's Not Summer Without You by Jenny HanBook FlightThe Summer I Turned Pretty by Jenny HanThe Canyon's Edge by Dusti BowlingThe Sisterhood of the Traveling Pants by Ann Brashares✨ Find Your Next Great Read! We just hit 175 episodes of Bookish Flights, and to celebrate, I created the Bookish Flights Roadmap — a guide to all 175 podcast episodes, sorted by genre to help you find your next great read faster.Explore it here → www.bookishflights.com/read/roadmapSupport the showBe sure to join the Bookish Flights community on social media. Happy listening! Instagram Facebook Website

As 2025 comes to a close, Steve revisits five standout moments from five of our most impactful Great Practice conversations this year. This episode is built as a highlight reel, with short clips pulled from full-length interviews that focused on the business side of running a law firm. The goal is simple: give you the best ideas from 2025 in one place, so you can spot the next upgrade your firm needs and put it into action. As you listen, treat this like a working session. Steve tees up five areas to pay attention to, and each clip gives you a practical lens you can apply right away. When a segment makes you think, "That is exactly what we need," pick one idea to implement this week, then use the show notes to jump into the full episode for the complete conversation. You'll hear: John Morgan on building a systems-first, 21st-century firm through automation and transparency, and what it looks like to scale without relying on individual heroics Chris Murphy on upgrading your case mix by choosing your lanes, setting intake criteria, and confidently saying no to the wrong work while referring it out the right way Lori Pulvermacher on turning hiring into real capacity with a 90-day onboarding plan that defines what "winning" looks like at 30, 60, and 90 days Barb Betts on asking for introductions instead of transactional referrals, and how to do it with language that feels natural and creates real permission Robert Rose on building repeat referrals with a scalable partner program, using simple relationship "rings" and value touches that keep you top of mind If a specific moment hits home, check the show notes to jump into the full episode with that guest and take the next step from insight to implementation. Next week, we'll share Part 2: Best of 2025, Great Life. In this episode, you will hear: Five standout Great Practice moments from 2025 Scaling with systems, not heroics Automation and transparency for consistency and leverage Niche discipline, intake criteria, and confidently saying no Hiring into capacity with a 30/60/90-day onboarding plan Asking for introductions and building referral momentum through relationships Building repeat referrals with a structured partner content program Follow and Review: Subscribe & Review Never miss an episode. Subscribe on Apple Podcasts, Spotify, or YouTube. ⭐Like what you hear? A quick review helps more people find the show.⭐ Supporting Resources: Grow or Die: John Morgan's Relentless Strategy for Law Firm Expansion – Part 1: atticusadvantage.com/podcast/grow-or-die-john-morgan John Morgan: www.forthepeople.com/attorneys/john-morgan Morgan & Morgan: www.forthepeople.com Litify: www.litify.com Injury.com: www.injury.com The Client Upgrade System That Changes Everything with Chris Murphy: atticusadvantage.com/podcast/client-upgrade-system Chris Murphy: atticusadvantage.com/team/chris-murphy Scalli Murphy Law, P.C.: www.scallimurphy.com Onboarding as a Competitive Advantage: 7 Essential Tips for Law Firms with Lori Pulvermacher: atticusadvantage.com/podcast/strategic-onboarding-for-law-firms Lori Pulvermacher: atticusadvantage.com/team/lori-pulvermacher Download: New Hire Onboarding Guide for Law Firms: atticusadvantage.com/worksheets/new-hire-onboarding-guide Beyond Word of Mouth: Systemizing Referral Marketing with Barb Betts: atticusadvantage.com/podcast/beyond-word-of-mouth-systemizing-referral-marketing Barb Betts: www.barbbetts.com The Biggest Marketing Mistakes Lawyers Make and How to Fix Them with Robert Rose: atticusadvantage.com/podcast/marketing-mistakes-lawyers-make-with-robert-rose Robert Rose: robertrose.net Seventh Bear: www.seventhbear.com Reach Out To a Practice Advisor: atticusadvantage.com/contact-us   If there's a topic you would like us to cover on an upcoming episode, please email us at steve.riley@atticusadvantage.com. Curious about growing your own practice? Contact Atticus to see whether our law firm coaching can help you strengthen attorney success, refine your law firm business strategy, and build a practice that actually supports your life. You can also sign up for our newsletter to get practical insights on how to grow a law firm: from law firm leadership and management to marketing, hiring, operations, culture, and profitability, so you can build a Great Practice and a Great Life.

In this episode of the YouTube Creators Hub Podcast, I'm joined by Christine Blosdale, known as the Expert Authority Coach—who helps entrepreneurs, thought leaders, and creators become the go-to voice in their industry. We break down how to find what makes you unique, overcome imposter syndrome, build real authority in a crowded creator space, and start monetizing your brand through coaching, content, speaking, courses, and community. Christine also shares powerful mindset shifts for creators who feel invisible, undervalued, or stuck in a growth rut. What We Offer Creators Join Creator Communities. A place to gather with other creators every single day. This provides access to Our Private Discord Server, Monthly Mastermind Group, and MORE!  Hire Dusty To Be Your YouTube Coach YouTube Channel Reviews (Audit): Get a 7-10 minute personalized video review of your YouTube channel with honest, actionable feedback for just $50. Subscribe to our weekly newsletter: Each week I document what I'm doing in my business and creative journey, share new things I've discovered, mistakes I've made, and much more! All Tools Mentioned On The Show: The Ultimate Entrepreneurs Resource. This is the spreadsheet where I keep all of the tools mentioned by all the guests on the podcast. Follow The Show: Facebook /// X /// YouTube /// Instagram About Christine: Christine Blosdale, The Expert Authority Coach™, is a five-time #1 bestselling author, award-winning broadcaster, and host of The Expert Authority Coach Podcast. With 25+ years in personal branding, magnetic marketing, and multimedia, she helps entrepreneurs, coaches, authors, and thought leaders become the go-to authority in their niche. A former content creator for America Online and Microsoft, Christine blends media savvy with simple, fun, and highly effective coaching that gets real results. Connect With Christine: Website

Candy-coated dates, cocktails in pouches, collagen-infused beauty drinks and "noise-canceling" tonics. The latest wave of launches begs the question: is niche now the norm in food and beverage? Show notes: 0:25: 'Base Mentality. BBL Winners. Regen For All. Bark-Tinis. Adult Capri Sun. Hippies & Santa.--  Melissa offers a 411 on Nombase, BevNET's integrated platform that combines data tools, a partner directory, educational resources, and a weekly podcast. The hosts reflect on Brewbound Live, praising the event's thoughtfully curated content, attendee engagement and upbeat atmosphere. They also highlight a memorable Pitch Slam moment that spurred an emotional, celebratory scene. The conversation then shifts to regenerative agriculture and the USDA's newly announced $700 million pilot program aimed at expanding the farming approach. They turn their attention to numerous products sampled at BevNET Live and new ones sent to the office including a zero-proof Peppermint "Bark-Tini," dates coated in a candy shell, two THC drink brands (no, one of them is not named after a JLo flop) and vodka-based pouch cocktails. Melissa spotlights a brand of functional athletic recovery products and Ray rounds out the episode with one of the most unusual beverage brands launched in the past decade. Brands in this episode: Ikasu Brewing, Recess, Lil Bucks, Smood Sweets, Gigli, Hippie Water, Vivy, Capri Sun, Summer Club, Skinergy, KA-EX, Santa

If you aren't crystal clear about your niche and who your offer serves, you will be at a disadvantage going forward and we don't want that for you. In today's episode, I'll explain how to finally find your niche in 2025 going into 2026 that will attract the clients you want to work with. You'll be surprised how specific some of our IFCA students are with their niches and we hope this inspires you to go deeper with your offer.   Time Stamps:    (0:29) Finding Your Niche (1:01) IFCA Client Examples (2:22) Niching Is About Precision, Not Exclusion (2:39) Tokyo Book Stores and Niches (3:49) Confusing Is Losing (5:49) Choosing Your Niche (7:56) Your Unique Method (9:51) Matching Your Client Niche? (11:06) Psychographics vs Demographics (12:16) Cardiac Rehab Niche Example (13:46) Your Next Step (15:01) DM Me "AI Offer" ----------

Producer Eric joins Travis in this episode to break down why creators, podcasters, and business owners do not need millions of followers to build a serious income online. Eric is a veteran content producer and host in his own right, bringing a creator's eye for monetization strategies, niche positioning, and long-term brand building to the conversation.​ On this episode we talk about: Why a massive audience is not required to make a full-time income as a creator How brands are shifting ad dollars toward small and midsize, niche creators Real examples of niche creators making five figures per month with modest audiences Why CPMs/RPMs vary wildly by niche (finance vs comedy vs generic entertainment) How to think about “blue ocean” opportunities and combining niches like Chiefs + Swifties Top 3 Takeaways You can out-earn much bigger creators by going narrow: a small, high-intent, niche audience often monetizes better than a huge, generic one because sponsors know exactly who they're reaching. Niche, high-ticket categories (brain health gear, vertical farming, audiophile equipment, real estate, finance) command far better ad rates and affiliate payouts than broad entertainment content. The real lever is fit, not fame: if your content solves a specific problem for a clearly defined group—and you either sell something yourself or attract aligned sponsors—you do not need a massive following to build a multi–six or seven-figure business. Notable Quotes "You don't need to have a million subscribers on YouTube to be able to make a full time income from doing YouTube videos." "Some people will have a half a million subscribers and make less than somebody with 15,000 subscribers, because it's in a very broad market that has really low RPMs." "Sometimes niching down means niching up—you can combine two things you care about and create a blue ocean where there's literally no competition."​ ✖️✖️✖️✖️

Matt Faircloth interviews Ash Patel, and the two hosts do a 2025 look-back / 2026 look-forward on what they're seeing across major commercial asset classes—plus where they think real estate operators are headed after the last couple years of “extend and pretend”. They start with why triple-net retail has stayed surprisingly strong (including the “no new supply” reality) and why office still feels “toxic” for many banks—creating an “office tsunami” of opportunities and pain as debt resets and distressed deals trade at steep discounts. From there, they dig into multifamily as a tale of two outcomes (legacy fixed-rate wins vs. floating-rate fights), the competitive “insiders only” nature of mobile home parks as private equity pours in, and why self-storage may be overbuilt—while still leaving room for niche plays like wine/boat/RV storage and service-heavy concepts. Get 50% Off Monarch Money, the all-in-one financial tool at www.monarchmoney.com with code BESTEVER Visit bestevercrypto.com today to get started and earn up to $2,500 in bonus crypto. Join us at Best Ever Conference 2026! Find more info at: https://www.besteverconference.com/  Join the Best Ever Community  The Best Ever Community is live and growing - and we want serious commercial real estate investors like you inside. It's free to join, but you must apply and meet the criteria.  Connect with top operators, LPs, GPs, and more, get real insights, and be part of a curated network built to help you grow. Apply now at⁠ ⁠⁠⁠www.bestevercommunity.com⁠⁠ Podcast production done by⁠ ⁠Outlier Audio⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

in this episode, we break down the line between niche, weird, and performative - how wanting to be different can make you just like everyone else, what these identities actually look like in real life, and where we find ourselves on that spectrum. we also ask: what happens when the behaviors people call "performative" are things you genuinely enjoy, with or without an audience? ultimately, who decides what's authentic? other people, or you? follow us: @grownk1d @gaelaitor @_kaylasuarez join our social club: https://form.typeform.com/to/eBSho4lE overshare with us: grownkid.com About our Partners: GrownKid is made in partnership with Joy Coalition where purpose driven content meets powerful storytelling. From 13 Reasons Why to Unprisoned, Joy Coalition projects are made to bridge generations and drive groundbreaking conversations. Learn more about your ad choices. Visit megaphone.fm/adchoices