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    The Copywriter Club Podcast
    TCC Podcast #457: Writing in the Wellness Niche with Kristen Driscoll

    The Copywriter Club Podcast

    Play Episode Listen Later Jul 22, 2025 51:21


    What does it take to write in the health and wellness niche? I asked copywriter Kristen Driscoll about that on this 457th episode of The Copywriter Club Podcast. The wellness niche is booming and now is the time for good copywriters to jump in. Want to know why? Click the play button below, or scroll down for a full transcript.   Stuff to check out: Kristen's LinkedIn The Copywriter Club Facebook Group The Copywriter Underground Full Transcript: Rob Marsh: Writing for the health and wellness industry takes a special set of skills. And that's what we talking about today on The Copywriter Club Podcast. One of the questions I get asked the most as a copywriting coach is which niche pays the most. I'm on the record as a big proponent of niching… our own research which you'll find published on our blog shows that copywriters who write in a single niche make almost two times more than copywriters without a niche. And copywriters who are focused on 2-3 niches make 30% more than writers without a niche. But not all niches are equal. Some niches pay more than others… the financial niche is one of those and we've published several episodes in the past talking about that niche… look for our interviews with Clayton Makepeace, Kyle Milligan, Jake Hoffberg and Ridge Abraham. Most of those episode are a few years old. Partly because of its reputation as a profitable niche, it's hard to break into work with the high-paying financial publishers. Another niche that is generally thought of as high-paying is the health and wellness niche, especially writers who work with supplement makers, fat loss products and medtech. So what do you need to know to break into this lucrative niche? I asked Kristen Driscoll, a health copywriter, to talk a bit about how she broke in and the work that she does. It's a roadmap for your own path to success with wellness clients if you choose to follow it. We talked about how Kristen found her first client in the niche, why she chose health as the industry she wanted to work in, and why wellness is a such a massive opportunity for writers today. I think you'll like this discussion that Kristen and I had so stick around. Before we get to my interview with Kristen, this episode is brought to you by The Copywriter Underground. The Underground includes monthly coaching and expert workshops, an accountability group to keep you moving toward your goals, and more than 70 different workshops  to help you gain the skills and strategies you need to build your business. Recently I asked a new member why she joined the Underground and she said she did it for the copy reviews. She wanted feedback on her work to help her improve her writing. And where many writing coaches charge as much as $1500 to look at a single sales page, you can get unlimited reviews in The Underground for less than $90 a month. Honestly this just might be the best value in the copywriting world. You can learn more by visiting thecopywriterclub.com/tcu-2. And now, my interview with Kristen Driscoll… Hey, Kristen, welcome to the podcast. I am really excited to talk to you about how you became marketing strategist and a direct response copywriter for health and wellness brands and all of the things. So tell us your story. Kristen Driscoll:  Well, thank you so much for having me on. I think, like many direct cop direct response copywriters and marketing folks... so that was my first career, and then I was a full time yoga teacher for 14 years, and still teach yoga. And also a lot of kind of some similarities there that I could draw upon with copywriting and getting started. So from moving on from copywriting or moving on from full time yoga teaching, is when I discovered copywriting and went full off the deep end and kind of immersed myself in in learning the craft, because it really is a craft, you know, some getting those principles down, I think, is key for a longevity of a career.

    The Passive Income Attorney Podcast
    RTBL 02 | The Truth About Capital Raising That Your Attorney Won't Tell You with Devin Robinson

    The Passive Income Attorney Podcast

    Play Episode Listen Later Jul 22, 2025 40:36


    Title: The Truth About Capital Raising That Your Attorney Won't Tell You with Devin Robinson Summary: In this episode of the “Funds on Fire” podcast, host Devin Robinson interviews Seth Bradley, a seasoned SEC attorney and a friend. Both share insights into the world of capital rasing, investment funds, and legal compliance. Robinson highlights the rapid learning curve and opportunities within the fund management landscape. He discusses his background in raising millions for real estate ventures and transitions into the value of complying with SEC regulations when raising capital. The conversation sheds light on common misconceptions surrounding securities law, stressing the importance of education and understanding regulations related to passive investments. Bradley offers practical advice on starting investment funds, the advantages of teaming up with experienced SEC attorneys, and the evolving trends in alternative investments, particularly in light of recent market changes. He emphasizes the necessity for diversity in investment management and the need for entrepreneurs from all backgrounds to have access to the financial education that empowers them to raise capital and scale their business ventures effectively. Links to watch and subscribe: https://www.youtube.com/watch?v=P-w_w6WAUVw Bullet Point Highlights: Capital Raising Insights: Devin Robinson shares his journey in successfully raising millions for investment projects. Legal Compliance Importance: Seth Bradley emphasizes the significance of understanding SEC regulations to avoid legal troubles in fund management. Fund Management Strategies: Discussion on navigating funds, from 506(b) to 506© offerings, providing clarity on compliance requirements. Education Gaps: The necessity for education in the finance and investment space is underscored, highlighting the lack of resources for aspiring fund managers. Diversity in Investment: Recognition of the disparity in investment opportunities for minorities and the importance of fostering diversity in fund management. Trends in Capital Raising: A shift towards fund-of-funds structures and other innovative investment vehicles as alternatives to traditional capital raising models. Confidence Building: Advice encouraging newcomers in investment to be confident and educated, asserting their place in the industry. Transcript: raised tens of millions of dollars myself as well as um you know we purchased just in 2022 Alone um I was a GP on over $120 Million worth of commercial assets we don't want to say anything that might get us into trouble you know I'm I'm an entrepreneur first so I'm out there to to educate it started going down you started seeing some people get in trouble but all along the way on that rise up he's suing anybody because they've been getting their returns and they've been everybody's been crushing it and even if   you're a terrible operator you've still been crushing it because the market saved you and nobody's getting sued so it's all good until it's not welcome to funds on fire the podcast that ignites The Passion of investment funds in capital raising here we turn the complexities of fund management into clear actionable steps that drive results I've invested into diverse real estate across the United States and managed thriving funds and I'm committed to transforming lives through the vehicle of investment funds and helping   others to do the same join me as we document the Journey of scaling businesses raising capital and impacting tens of thousands of people around the world my name is Devin Robinson and welcome to funds on fire on this episode of the podcast I actually interview Seth Bradley who is an SEC attorney and has become a really good friend of mine so him and I met a couple years back at raay Fest and which is we're part of a mastermind for Capital raising and fun launching and then both of us as we've become friends   as we did this podcast interview gosh a couple of months ago and then now I've launched the podcast and even since then this is pretty cool him and I have actually started a partnership on um on helping people to launch uh manage scale and raise capital for investment funds and it's something really cool so you'll hear more about that later but it's really cool that it started uh with this podcast we both are very like-minded people we both have very similar goals and desires especially when it comes to   Capital raising and the access to information with when it comes to that and for other people to be able to learn how to um honestly be able to launch and scale an investment fund and there are so many people that have the ability to do it have the um the skills and the knowledge to do it but don't have the opportunity to do it or honestly just think it's too hard to do and so I'm so excited because partnering with somebody like Seth is incredible he's a guy who has helped hundreds of people to launch   and manage their funds or would just really launch their funds he has raised hundreds of millions of dollars and invested into hundreds and hundreds of millions of dollars worth of real estate himself and so to be able to partner with him on something like this is really really awesome so I'm excited for that as we talked through his journey talk through all the things as we go through his progression from just being a real estate attorney to then an SEC attorney that goes and helps people to launch and manage funds his involvement   in that some of the things he's doing and honestly it's going to be a really good conversation for you all to hear how to stay compliant how to make sure that you guys are raising Capital appropriately how to make sure that you guys aren't going to get in trouble with the SEC because of how you guys are raising Capital so excited for this really pumped for this episode just thought I'd give you a little preface before we dive in you are going to want to listen to this cuz he is awesome and I'm excited so thank you so much enjoy   the episode all right what's up and welcome to this episode of funds on fire I I love this uh because today we have a friend of mine Seth Seth we go back I don't know like at this point I feel like it's like two years now or a year and a half what we met at Ray's Fest a while ago and I'll tell you I was super impressed by this dude because we met we met at a bar we were like at this event we had guess us that's right that's exactly right we were at this event for Ray Fest and like I'd gone downstairs he was   chilling I was chilling we started talking and I was like I like this dude because one he's not like the typical like white dude that's here he's all tatted up he's really cool and then I realized he's by far the smartest in the room and I was like yo Seth is the man so Seth I would love for people to tell or for you to tell people like who you are and what you do I've enjoyed keeping up with you over the years content you're putting out is incredible and so if you haven't give this man a follow   ESP if you want to stay compliant with funds and the legal aspect of it cuz he's doing some really awesome stuff and I love how just like fit you and your Wi-Fi that's pretty cool too so I respect that too so Seth like tell people who you are where you're from what do you do cuz I think it's going to be important for people to know you all right man Deon I appreciate that intro brother yeah it was it was great meeting you back in the day now we've kind of followed each other on social media and   kept in contact and loved it love it man love it but I'm I'm a Securities attorney so anytime you're raising capital from passive investors you can get me involved I've got I've got the pedigree I worked in big law for seven years before starting my own Boutique Law Firm I think what people like the most about working with me is that I actually come from the business side as well so I'm a syndicator and a fund manager myself so um you know I've raised tens of millions of dollars myself as well as um you know we   purchased just in 2022 Alone um I was a GP on over $120 Million worth of commercial assets so you know I come from not just the legal side but also the business side and I look at every single deal like you know whether I'm you know actually an equity holder or I am just the vendor as the Securities attorney I look at the deal like hey how are we going to get this thing done right a lot of attorneys kind of get in the way um I don't want to get in the way I I will tell you what the risks are what your liabilities are what you might   be opening yourself up to what the gray areas are but at the end of the day you're the business person and you're the entrepreneur so you make the decisions based on the information that I give you so I'm I'm there to help you you get the deal done that's cool man cuz like I know man there's a lot of misconceptions about funds and so one I can tell you I really appreciate I really appreciate you because I have had some not so great SEC attorneys that I was not a big fan of then I've had some good ones and so I'm thankful for it and   so when it comes to that uh we're going to we're going to talk about compliance because that's super important but we'll also talk about uh because I I I guess so I'm in another Mastermind I think I was going to bring this up a little bit later but I'll bring it up now and I want to talk about the importance of finding a good attorney because like I I'm in a different Mastermind and it's more of an operators based Mastermind like how to a lot of single family things and I I talk to people and I'm like and because I'm   going to set the groundwork for this podcast but I talk to people and they're like oh yeah I've got some friends they've let me borrow some of their money and I'm just using that money and I'm like oh hold on uh what do you mean and so I talked to like I mean I can't tell you the last po I was there two months ago three people told me this said three people and so they were like they were like yeah so I have an LLC and they wire the money into my LLC account it's like three or four friends they   wire this money into my LLC account and then I use it and I give them a return and I'm like you need to call an attorney right now because you are literally violating Securities Law like you you you are and they're like wait wait wait okay but but what if what if they they say we we sign up you know a promisory note they put it in here and I'm like security and then they're like okay but what if that the the the people hold it an escrow our attorney is holding an escrow I'm like security and so like just to even like set the   groundwork what is like what what is a security and and and what do you see most often when people come to you and they're looking for an attorney and they're like hey I'm doing this is this legal and you're like no that's not legal but what do you see like what is the security and what is the misconception or the mistake that you see a lot of people make when they come to you yeah I mean you just said it so the number one problem or the the biggest problem I see every single day is just the lack of knowledge like   people just don't know and there's there's maybe a fine line there between not knowing and not caring enough to know right exactly you're like I know I'm doing something here and I don't care to look into it a little bit further to figure it out but that's but that's really what it comes down to is just not having the knowledge because you think like you know I'm just going to you know me and this guy are going to partner he's going to give me all this money and they're not going to do anything and they're going to they're   going to expect a return on their investment and all that kind of stuff and it's all good but it's not you're getting yourself into into issues you know to define a security in a in layman's terms I like to just say look if you've got a passive investor involved in your deal and they're expecting a return on their money and on the actions that you're taking as the active participant then that's a security and that that's it like if if you have a passive investor meaning they're not you know making decisions   they're not managing they're not helping you out on the active side that's a passive investor and you're probably dealing with the security right and this is what I think separates like syndication from the fund right so like if you have a syndication and then you have somebody who is brings the capital typically they're making some of the decisions which makes them a little bit more active so then it's not in that sense of violating that Securities laws if it's just either like one person or even a couple a group that's actually   making decisions on that and I guess that's not the main differentiator between a syndication and and a fund but I think that's where people get confused is the passive part of things that's right that's right it's the passive part of it right like you have people that come in whether it's a syndication or a fund if if they have um some sort of managerial rights or meaningful voting rights because you'll see if you if you invest passively in a deal and you read through the PPM and the operating   agreement you'll see that you really don't have any rights to make any sort of decisions there might be some convoluted way that you might be able to get the manager out if a b c d and f happens but probably not so you'll see that you're really passive right and if you're passive then that's a security that you're dealing with you're investing into security cool that's cool and I appreciate us understanding that groundwork because I want people to listen to this I want people in my Mastermind to listen to this I want   people to just hear and understand that more often times like more than you think there are people clearly violating SEC like security law and so I just want to make sure that people are compliant and this is like you mentioned it earlier and I think that's really important is just the lack of Education side of things and you and I talk about that we talked about this before this of like really there's only like two main Educators in this space that are doing this and unless you know those two you   run the risk of not really being honestly educated enough to run a fund unless you have the self-education side of these and so I love like what you're doing and the content you're putting out especially from a Securities attorney aspect to be able to help that what what have you seen has been like the main sources of Education because even just like outside of what I do outside of what you do uh are there other sources of Education since you've been in this space longer than me that people can go to to gain more   information about what it looks like to raise a fund or uh or even start looking in that direction yeah dude it's tough out there right like you just you just said it and I I'll just name him I mean Hunter Thompson has some really good content that he puts out love Hunter super intelligent guy great stuff it's about raising Capital 4 real estate specifically which is great for the for your audience um and then Bridger Pennington of course um his is a little bit not necessarily real estate related   more in the private Equity space but also real estate sometimes and those are really the only two guys that are putting out content um typically before them you're really getting your education from your securities attorney that you engage with you know that can you know they're going to give you legal advice they're not going to give you kind of like you know they they'll review your marketing materials and things like that to tell you hey this is compliant this is not maybe this is what you should do this is what you shouldn't   do but there's not really anything comprehensive out there where you put the whole package together when you're really trying to start a capital raising business other than those two guys right now so you know there's a lot of room in that space for people to to step in and do it and and also you know Securities attorneys if you look I mean there's only a few of us putting out any kind of content cuz you know as an attorney most most of us are pretty conservative we don't want to put ourselves out there we   don't want to say anything that might get us into trouble you know I'm I'm an entrepreneur first so I'm out there to to educate and that's what I was going to ask so for you man just like a little bit about your journey because like it's not every day that you meet a a Securities attorney now granted we are at a fund event so then like of course you're going to run into a Securities attorney but like honestly you you I feel like and this is kind of cool I feel like me and you don't fit the molds   of our role like for like we're tatted like you know like you know I'm saying we're tatted we're a little bit more laid-back I got I think I posted this the other day I graduated college with a 2.3 GPA like I I just am not very qualified of what you would put the normal qual qualifications of a fund manager would be but for you like for you how did you get started and like what Drew you to Securities Law cuz it's a very specific Niche to be in for sure yeah and I really got started in real estate law so I was always drawn to real   estate I just knew it was a great investment I've just like intrinsically loved real estate I don't know what it was like even when I was in undergrad I was like man it would be so great to own these tow houses that I'm living in like things like that I've just always been attracted to it and investing in it so I started investing in it myself I started out doing real estate transactional law oh cool from that from that perspective and then I realized that you know raising Capital was a little bit more   sophisticated I I like that aspect better and I started gravitating towards that and got into Securities Law and and again at the same time as I was doing that I was also starting to Syndicate my own deal so um pretty interesting that I got kind of the legal side got the business side going at the same time so it gave me really good perspective that's cool so you talked about your journey a little bit I love like diving into that Journey because you you said that you you were in on some of your own   deals so you started as real estate attorney chop that like started doing that were you like a closing attorney yeah yeah okay so like a closing attorney uh and then started did you get to a point where you're like yo I see all this money that people are making I kind of want to do that is that how it like switched into you becoming an active investor into real estate uh yeah somewhat man I mean I took kind of the traditional route of real estate investing I read Rich Dad Poor Dad I started listening to Big Pockets the   purple Bible you know it man what it is um yeah did all that and house hacked into a duplex I mean that was my first property started fixing and flipping a few few property still own some single family those sorts of things um and then you're San Diego right I'm in San Diego yeah but I'm originally from West Virginia West Virginia West by God Virginia that's right all right I mean like I feel like if you I feel like if you're from there you would say something like that that does make sense that does make that's the say that's   what we say West by God Virginia no I don't know anything about V West Virginia but now but now I do so now do you own some of your properties in in very two very different markets West Virginia or San Diego is that like where you own them or are you in other markets they're all over the place so like we invested I lived in Charlotte for a little bit like you know so own a couple properties there own a property in West Virginia that duplex that I was telling you about cuz I moved there for a job really you know California is   tough like to make anything cash flow there's some Adu opportunities right now for that but really just own the house that I live in then I have a condo that I rent out up in Orange County and that's about it but the other ones are all kind of all over the place like we invested in Cleveland for a little bit as well oh yeah some multi family stuff in Cleveland that that was kind of in the single family phase but as far as like the multif family the retail a lot of that was like in the midwest um in   the in the um in the sun sun Bel area so all over the place and we did like industrial we did retail we did multif family um all all sorts of stuff man on the commercial side and it's good to know that background for you like not that background but like you had the ability to understand and how to structure some of those deals um and so I'd love to I'd love to talk about the structure of funds a little bit because this is sure I'm going to as the question that I think like everybody wants to ask an SEC attorney about the   difference between a 506b and a 506c and then what constitutes like having that pre-existing relationship right because like if you have a 506b or a 506c there's certain stipulations but those are the two most common right like 90% of funds are 506 BS or 506 C's and so and if I'm wrong just just let me know but I believe that's like the statistic and and with those what constitutes the differences and then the pre-existing relationship part is one that a lot of people have questions about for sure man   yeah you're spot on so far I mean 506b I like to Remember by buddy so it's typically going to be a buddy right like yeah you have to have so the rule isn't that you have to have a pre-existing substantive relationship the rule is you're not allowed to solicit or advertise that's the rule and the way that you show that is by having a pre-existing substantive relationship with those investors so that that's a little bit of a Nuance there the rule is really you can't or advertised you can't go on Facebook and talk about it you   can't take out Google ads and and put it out there you can't even talk about it really to strangers and invite them into your deals you have to have that pre-existing substantive relationship because otherwise think about it well how would they know about your deal if you didn't right like that's that's kind of the the mindset there so yeah be but the the advantage there of course is that you're allowed to bring in 35 non-accredited investors so that's why people go with the 506b route number one   you can bring in a limited number of non-accredited investors uh number two there's there's less requirements for you as the uh fund manager or the syndicator the capital raiser on proving if they're accredited or not because they just self-certify so those are really the two big reasons you would choose a 506b versus a 506c which you can remember that by community so it's a bigger pool of people all right it's 506c for Community those folks when you have that exemption then you can go out there to your community you can solicit   you can advertise you can put it on Facebook you can put it out there in your m mind you go speak on stage and say hey guys come invest in my deal you can do whatever you want really it gives you the freedom to operate and not feel like oh am I doing something wrong but obviously the big thing there is accredited investors only so if you choose that 6C exemption you're only allowed to bring in accredited investors and they're all you're also going to have to take reasonable steps to verify that and that's typically through uh a   third party vendor or through that Investor's attorney or uh CPA that's going to write them a letter that says that they're qualified yeah which typically and you and not typically but like this is why you see even older more established funds go with a B because it's easier to just bring them in so they don't have to do all that stuff yeah what you see is they'll do a 506b but they won't allow uh non accredited investors in so it'll be 506b but only allow accredited investors so that they don't have to they don't they can   self-certify yeah which is makes it just a whole lot easier of paperwork standpoint so then uh that's which is really really interesting so for for me and I'm actually I'm going to just dive in a little bit deeper because there's so much gray here and like you can it's fine if you don't bring any like Clarity to the situation but there's so much gray here because I hear people that are like all right now when you meet that person add it to your calendar that you met that person and then you could talk   to them three weeks later and then like then you could pitch your fun to them and then like then now you're showing the SEC that it's a a pre-existing relationship and then it's like well where the heck is the line if there isn't even a line and then it's like then then what do they what is the expect me to do you know like if somebody introduces me to somebody how the heck do I make sure that I'm compliant in that in that relationship that we have if I know that they even come into the relationship interested in   what I'm doing I want to take a quick second to talk to you guys about something that could completely change the game for you if you're serious about launching and scaling an investment fund if you've ever wanted to start a real estate fund private Equity Fund or syndication but didn't know where to start this is for you fund Founders is giving you free access to foundations 101 a step-by-step course designed to help you to structure your fund the right way so you stay SEC compliant raise Capital like a pro even if you   don't have a network yet scale your fund without constantly chasing investors and avoid costly legal mistakes that can shut you down this is the exact road map successful fund managers use to launch manage and raise capital for their funds without wasting time or money and the best part it's completely free go to funds onf fire.com back/ Founders or click the links in the notes to get instant access to the fund Foundation 101 course don't miss this if you're serious about raising capital and growing your fund this is where you   start again that's funds onf fire.com Founders or click the link in the notes now let's get back to the show yeah uh pre-existing uh actually just means pre-existing the offering so pre-existing your syndication pre-existing your fund so that makes it a little bit difficult when you've got let's say an evergreen fund right it's like well you got that offering open forever right so you can't even bring anybody in after you've opened it um that you don't already know but there is a there is a kind of a loophole I'll   call it it's not really a loophole it's it's actually a regulation but you can actually convert um a 506b to a 506c now you didn't used to be able to do that but I think that pass um maybe like two or three years ago where you can convert the 506b to the 506c now you can't go back after that but once you make that conversion you know get all your 506b investors in if you want to fill that 35 non accredited pool and then convert it to a see you can do that and then you can go out you can solc it you can   advertise you can talk about it you can bring in strangers yeah now that's really interesting too well and I do know that I think you just have to close subscription for like 24 hours right or something like that and then you can open back up you really just have yeah there's not really a Time requirement you'll hear something you you'll hear where there's like a cooling off period and they'll say 30 days 60 days but it really just comes down to closing that first offering because it's separate   that 506 B exemption offering and then opening that new C offering and just to be safe because again we're dealing with Securities it's always gray maybe give it that 30 days to cool off and then open up that 506c and then you're good to go and you have to refile like a form D and everything like that you do okay you do okay cool I wonder if you're your blue skies you can use the same documents but You' need a new form D yeah okay cool all right very interesting so that's cool to know too so I use a platform and I think we've   talked about it briefly called aester and I'm a big fan because it's a customizable fund they actually don't I think because of the nature of the customizable fund they actually said that I can't close down my be and open back up as a c just by nature of that type of fund and I thought that was really interesting and I know you and I have talked about potentially chopping up like what the heck is the I I think I sent you the stuff for it I can't remember but uh yeah I think so yeah talking about that customizable fund   because it sounds like um you know there's different fund models there's um there are the reg d506 B and C's there's reg CF reg A's and then you also run into like syndications and then you have fun of funds right and so it sounds like and for you you've kind of done all of them I think oh yeah but right now you're really focused on one major one right is that what you like so the fund that you currently operate and you're running uh I'd love to hear a little bit more about that yeah for sure so just to   comment on the the aester fund you know it's it's a kind of a new product right the customizable fund it's pretty new it hasn't really been tested on the legal side quite yet it's pretty complicated right like complicated from well what it spits out is simple right they say Hey you create this Evergreen fund and then you get you know each investor only gets 1 K1 even though they might be invested across a bunch of deals things like that which is great um but you lose that flexibility so I don't know the the   intricacies of it but you know you can imagine you've got this this customizable fund that's invested in let's say 10 different other deals or whatever and some of them it's acting as a fun of fund some of them it's acting as u a lead sponsor or all these different things so trying to convert that to a 506b from a or 506b to a 506c I can see where you can run into some complications there it might not be possible yeah and I think so because the structure sorry the structure of it they tell me what makes it customizable is   the fact that like our investors can log in and I don't actually like I have an overarching PPM they log in and they choose the their investment that they want to I'm not telling them the investment that they have to like invest into they read the deal disclosures and decide decide that that's what they want where they want to allocate their money to which allows for for the customizability of this type of model so I think like that's where converting it to a c would be yeah what you're saying for sure y that's that's kind of the   defining I guess piece of that customizable fund is that investor actually gets to pick and choose within your fund that you created where they invest um and that actually I can see where that why they do that I mean it's a it's a great concept but also that keeps you from actually making any decisions as the fund manager so that keeps you out of some certain regulations I'm like hey this is what we offer yep you can look at the deal disclosures and decide on where you want but like they could and this is like one   of the things that they like is I can say oh you could you could essentially diversify your portfolio within one fund because you could choose this one this one this one this one but you choose how much you want to go into there so that's that is a very interesting model and so that's really cool um or like yeah the investor chooses it yep the investor chooses it and yeah and and I'll you know that contrast to what you're alluding to which is an SPV fund of fund so that's what we do over at tribe vest   in full disclosure I'm Chief legal officer and a and a shareholder of tribe vest um so I'm a little bit biased and aester is you know we don't like to call him a competitor honestly they do fund of funds and we do fund of funds is like the overarching product but it's completely different you know one situation which why I brought it up it's the only reason why I brought it up because I'm excited to dive into tribe vest and what you guys offer um because this is not a pitch for tribe vest and like I didn't even know about I did know   I've heard of trivest but didn't even know you were a part of it before this podcast but I love hearing what you're a part of and that's why I want to dive into that a little bit because I think it's cool yeah and I like it it it might be a good to kind of lay it out right you've got these customizable fun of funds out there avor is really the only one offering them there's a couple other uh groups out there that are going to be offering them soon you can actually go to a Securities attorney and they can   put it together for you as well um and yeah and then you've got the SPV fun of fund again you can go through triest or you can SPV just for clarity special right special purpose vehicle or single purpose vehicle kind of either either one really applies then you've got your typical discretionary fund which you would go directly to a Securities attorney and that's where you're actually making some decisions you're saying okay I'm going to raise 10 million bucks and I'm going to invest in Deal one two three four five six seven   eight um and you're kind of making those decisions and there's a lot of rules and regulations that you've got to abide by to be able to do that without a license but anyways back to the SPV the single-purpose vehicle instead of a customizable fund where you know the investor is making the decision and you as the fund manager in you know you make all these different things Avail all these different Investments available the SPV is designed as a single purpose vehicle to invest in one single deal so   if there's a Target deal let's say a 200 unit multif family property in San Antonio um we're going to spin up an SPV for you to invest as a passive investor into that Target deal and that's it it's super simple it's super contained it's not complicated it it just keeps everything compartmentalized both from an asset protection standpoint and from visibility right you're going to know as the fund manager and as the investor exactly what you're investing in what you're how you're going to get paid what   your projective returns are and it doesn't really get mudded by other Investments and this is what I CU I've talked to other SEC attorneys and they've talked about it's funny they've talked about how rare what I've done so I've like maxed out my 506b on a my first fund being a blind fund and they were like that's super rare because you're saying hey just trust me but what you guys are saying what you're doing is saying hey this is the specific and that makes it a lot easier to raise Capital because like you said ton more   transparency they know what they're investing into and so for people starting out that's probably the route that they want to start with is something where they can bring transparency and then the investors that they're coming in know exactly what they're investing into that's right de yeah what you did Devon was incredible like it's really difficult to do most people don't start there they can't start there they don't have the ability to um to be able to build that up that level of trust and track record prior to   you launching the fund that's why you're able to do it but most people can't do it most people have to get their first few in the door by showing the investors hey this is the exact deal that you're going to invest in and you're getting you're going to be a part of and they can do their own due diligence and underwriting and those sorts of things and they're say oh yes I believe in that property or that deal and I also believe in you as the the fund manager or the syndicator and it's easier to raise   Capital that way as opposed to a blind pool fund where it's like hey just give me your money and we're going to invest in something that looks like this and yeah exactly exactly so I actually I want to dive into more into tribe vests cuz like so where does the benefit come in because like somebody can just go and get with an SEC attorney and create their own SPV and and kind of go that route but where's the benefit of somebody coming in and working with tribe vest like why I mean honestly like I please I like tell me like why have   you invested into it why do you believe in it so much and then yeah tell me a little bit more about it man yeah because it it just makes everything super simple and super contained and we handle everything so if you go to an SEC attorney like myself I'm going to come in and I'm going to I'm going to draft your offering documents I'm going to file your exemptions do your blue sky filings and that's it and I I'm going to wipe my hands of it and I'll say you know good luck you know more than that I'll help you out of yeah exactly I'm   going to charge you a lot of money I'm going to charge you at least 25k right Tri vest includes everything that you could possibly imagine so all these different parts that you would have to put together as a capital aggregator TR vest handles so that includes not just the offering documents the legal stuff the filing of the exemptions and the blue sky filings but we're going to file for your entity we're going to get your EIN we're going to be your registered agent we are going to uh onboard your   investors so we're going to act like an like an investor relations person on your team so all you do is send us your list of investors and we start reaching out we send them the docs we walk them through how to sign and get them through the signing ceremony we hound them or we call it hurting the cats to get them to actually fund the deal cuz sometimes people get cold feet so bug the hell out of them yep bug the hell out of them until they make that wire we do all that we do the uh the accounting in your k1s   we configure your cap table very cool we do your distributions we open your business banking account we do uh everything on the back end uh we've got the investor dashboard or investor portal that you can use which alone is you know you're going to pay $500 a month at minimum for that by itself so it it's incredible and we do it at an incredible price and I mean we're not we're very transparent about that it's $5,000 upfront and then $2,000 a year annually and that comes with docs and everything that comes with docks and   everything there's just you can't be beat I mean it literally can't be beat and the other thing is the speed so as soon as you sign the greenl docks which is basically just like hey you agree to the services that we're going to provide we will have you raising capital in five business days no way man that's really cool that's fantastic if you come to to me if you come to me as a security attorney I've got that hat on you know we're not doing in 5 days I'll tell you that now how much education do you help   with because I tell people all the time like here's the questions you should have beforehand because your SEC like your attorney will be the most expensive education you have ever paid for if you don't have that information beforehand so like what what type of because they'll charge you like if you don't know if you want a 506b or 506 C you don't know if you if you want your waterfall this way if you want this and you're just asking questions they're going to charge you by the hour to ask those questions and so for you like how   much help do you guys help for people who are like I've never started a fund I'm really looking forward to starting this but I don't know where to go what does that look like for you guys yeah I mean for tribe vest we're putting together some modules actually right now we're going to roll them out literally before the end of the year which will be fantastic because we're going to share that with with the world you're going to be able to self-educate on what is a fun to fund how does that look like in the   fundraising ecosystem like you know what is a preferred return what is the profits what kind of fees can you charge all kind of the nuts and bolts that you need to know we're going to have that out there so soon enough that'll be available to the public and that'll be a huge value ad and huge help for us as well because we don't have to educate one-on-one anymore as a Securities attorney I I will advise on people I mean I'm I'm happy I'm I'm more of a mentor and a coach when it comes to that sort of stuff and I'll I'll be like look   attorney hat off right now I'm going to tell you this and here's kind of your gray area and that sort of thing so you know I I I think I get into those sorts of things a little bit more than most attorneys will um but if you go to like a a large Law Firm or even a regional Law Firm they're they're going to charge you per hour and that's going to be anywhere between you know $400 to $1,500 an hour yeah there's no doubt there's there's no doubt so and this is really interesting because one of the questions   that I had just going into this um and not even knowing about uh the not even knowing about tribe vest and and all of that is what have you seen as far as like trends that you're seeing in the industry right now because Trends seem to be changing one just even I I'm a disruptor you're it seems like you're a disruptor of Industries and we're trying to disrupt this huge investment fund industry um but it seems like there's being like there's different type of offerings there different structures there's different   things that people are doing what are some of the trends that you're seeing that people are kind of pressing against or starting in as far as funds as a whole you seeing that being the case of being become more common yeah I mean so like biggest picture right is trying to get these types of alternative Investments to the masses because most wealthy people even rich people whatever you want to call them that have some Expendable income that want to invest the only thing they know are 401ks stock market mutual funds   and those sorts of things and they we just need to get that out there and I think you're seeing a trend towards that I think bringing in more people that want to raise capital and start a capital raising business is how you do it right because they've already got their built-in networks and then those networks know other people and and it kind of spiderwebs out from there so that's that's kind of the biggest picture trend is just trying to see well we're seeing you know alternative investments just become more available   to the masses second you're seeing the industry go away from the CP model which I like to say the cgp model is dead and you're seeing people turn to the fun of funds route yeah because the cgp model has just been abused if you do it the right way if you're actually an active partner and you're actually participating in the meetings and and decid on Asset Management typee decisions then all good that's how it's supposed to be but when you're just raising capital and not doing anything else that's when the CP model gets   abused and it's not just oh well you shouldn't do that it's illegal it's plain and simple illegal so that was like the conversation I'm telling you when um I was having the conversation with that guy at my at my Mastermind and he was like we're doing this and I go like stop and he's like haa and I go no no it's illegal and he's like oh haha and I'm like no no like prison illegal and they I feel like just people don't understand the severity because they feel like what's wrong with it it's not that bad and it's like no no it's   illegal yeah and you know that this is just what happens right like you just kind of everybody just pushes boundaries pushes boundaries and you know fortunately or unfortunately however you want to look at it the industry's been fantastic for a long time right the real estate industry's went up since the the crash in 2009 2008 all the way until really covid and that was just a blip and then it took off again and then B basically up until last year 2023 is when you started seeing it kind of take   a nose dive a little bit because of interest rates and not because of the actual state of the market but the interest rates but either way it started going down you started seeing some people get in trouble but all along the way on that rise up all the investors have been happy he's suing anybody because they've been getting their returns and they've been everybody's been crushing it and even if you're a terrible operator you've still been crushing it because the market saved you and nobody's getting sued so it's all   good until it's not and then you've seen in yeah and then you see in 2023 you see you know potential foreclosures and workouts and you know Capital calls things like that investors aren't happy and we're in America and people are like yo how can I get my money back well you try to sue somebody and that's when you start seeing some of these things where the cgp model was abused or people weren't raising Capital the right way or they didn't f exemptions all those sorts of legal things that nobody really   worried about because everything was great start coming up and you're you're seeing that now so you're seeing that shift away from the CP model to the fund of funds model because the fund of funds model is compliant obviously if you do it the right way but it's more compliant and it's always been the answer but at the end of the day it's expensive it's more complicated you've got more attorneys you've got a whole separate offering all these different things that you have to take into account and people   were like I'm not doing that but now we're kind of forced into having to do that and that's where you know tribe vest and aester and some other folks are coming in and having coming up with solutions for that yeah that's really cool um because one one more thing I'm really curious on that you've seen because I feel like there is a fairly irreg irregulate asset you know coming into a very regulated um like structure right so one the things I'm talking about is like the rise of crypto in these crypto funds and these blockchains   based funds have you seen that start to affect like the legal landscape of funds and the formation that people have of that and the way that people are thinking through that and even how the SEC is starting to figure that out and uh and stuff like that have you seen like an emergence of more of those blockchainbased funds I have yeah and not just like strictly you know blockchain and and crypto but also just spin-offs of that right like you saw tokenized real estate was a big thing for a little while it's kind of turned   down a little bit but that was huge that was like I was crazy that you could be like I'm tokenizing my my bathroom and when I sell it you get like that much of the footage and the appreciation it's like what that's crazy yeah so it's kind of cooled out a little bit you know I don't I honestly don't follow that that closely just because I know that it just changes so fast and especially now that we've got the new Administration in here you're probably going to see a lot more loosening of that which would be good   for us but yeah I mean you know you're going to see that right like CU we are just on the the precipice of just crazy technological advancements from tokenized Real Estate to you know crypto to AI like all this stuff is going to like this landscape 5 years from now is is going to be unrecognizable yeah that's it's it really will just because of the way that contract law is going to go from the from the from um from I guess blockchain based like because like you'll see that where the blockchain will take a lot of   those uh a lot of that aspect and change it and flip it on its head so it's going to be super interesting to see how that goes man I want to respect honor your time I appreciate you being on I guess one thing I guess one more question that I have before we kind of go into the exit if there's somebody that's thinking about starting a fund because what you were saying earlier really there's only two main people if I'm fully transparent I want to be able to be uh the voice of funds for minorities and women in this   country because like all those other they all the white dudes they could have all the other white dudes that's fine with me but there's a lot there's a there's a huge disparity I heard uh don peees once say and this has changed my my my thought my process like my mindset ever since he says in the history of America there has been $94 trillion to come in through private equity and real estate in the history of American and history of America 8.3% of that had no sorry 1.7% of that have gone to minorities and women that means 98.3% of   that has gone to white men and so there's this massive disparity between access to education like you're saying access to Capital Access to I think there there's this quote that says the world equally distributes talent but doesn't equally distribute opportunity and so there's this huge disparity of opportunity of people that look like me and look like you and look like women around this country that I would love to make sure we're the voice for and so for people who don't have a lot of that education one what's a big piece of   advice that you would give them and when they're starting to think about starting a fund because I think like if I'm full of transparency most of the people I talked to and I told you I saved from prison there were black dudes they're just trying to do the right thing but don't have the education to do the right thing and so for for that like what what's a big piece of advice you would give people that are thinking like I think I want to start a fund um what should I look out for how expensive does   it matter because we've talked about a better solution for how expensive it can be but what's the thing that they should be looking out for yeah I mean you know right off the bat like be confident and don't be intimidated because I think some people yep in those groups that you described might feel a little discouraged because of that because you walk into a room that is maybe all fund managers or all capital risers or you know those types of people and you're like who I don't look like everybody   else so maybe I don't belong here or maybe your confidence goes from here to to hear and you're like and then and then you come off that way right like you've got to you got to step into that room with confidence and a lot of a lot of that comes down to self-education right like it comes from education and it's out there now I mean we mentioned that there's only a few really good sources but you can still piece it together I mean you can find anything on YouTube University just to at least get the you know being able to talk to talk   and walk the walk and and feel confident doing that so just get educated to start get that Baseline and then get out there and just be be confident like I said don't be intimidated don't feel like you don't belong because we got to get folks out there that are that are doing it from from those groups yep that's right man well I appreciate it Seth where can people find you where can people hire you where can people join what you're doing um because I think that they should I'm a big believer in you and   what you're doing and I'm excited for for all those things appreciate it man I usually update all my Links at Seth Paul bradley.com so you can find everything there I'm all over social media so all my handles are Seth Bradley Esq cool man I appreciate you thankful for your time thankful for your friendship I really look forward to uh to Growing growing together man it's fun to see other people that like we're about the same age I don't know you look like you're in your 20s but you're you're not I know   that but like uh but like like for us to just rise together on this man and so I'm thankful for this journey that we're on together and I appreciate you being here today love it brother appreciate you yes sir talk to you later man wow I hope you enjoyed that I have a quick favor if you've been enjoying the show there's one simple way you can support us and it's by hitting that follow button or that subscribe button on the app app you're listening to I want to level this podcast up in every single   way possible bringing you more value incredible content and guests and new strategies Following the show and leaving a quick review goes a really long way in helping us to grow and continue to deliver top tier content it's the only free thing I'll ever ask you to do and it makes a bigger impact than I can possibly put into words so thank you for being a part of this journey and I'll definitely catch you on the next episode to great success and greater impact peace Links from the Show and Guest Info and Links: https://www.youtube.com/watch?v=P-w_w6WAUVw https://www.instagram.com/p/DHbcSjGT7Jn/ https://tinyurl.com/FFfoundations-YT https://pfcapital.us/ Seth Bradley's Links: https://x.com/sethbradleyesq https://www.youtube.com/@sethbradleyesq www.facebook.com/sethbradleyesq https://www.threads.com/@sethbradleyesq https://www.instagram.com/sethbradleyesq/ https://www.linkedin.com/in/sethbradleyesq/ https://passiveincomeattorney.com/seth-bradley/ https://www.biggerpockets.com/users/sethbradleyesq https://medium.com/@sethbradleyesq https://www.tiktok.com/@sethbradleyesq?lang=en Devin Robinson's Links: https://www.instagram.com/devin.robinson1/ https://www.linkedin.com/in/devin-robinson-997ba040/ https://www.facebook.com/drob737/ https://x.com/devinrobinson37 https://www.threads.com/@devin.robinson1 https://www.tiktok.com/@devin.robinson1  

    Grow Your B2B SaaS
    S7E2 - Why 80% of Outbound Sales Fails, and how to Fix It with Besnik Vrellaku

    Grow Your B2B SaaS

    Play Episode Listen Later Jul 22, 2025 37:46


    Why 80% of Outbound Sales Fails, and how to Fix It? Outbound sales is one of the most powerful yet misunderstood channels for SaaS growth. Despite the growing popularity of automation tools and AI-driven messaging, most outbound efforts still fall flat. In this episode of the Grow Your B2B SaaS Podcast, Joran Hofman interviews Besnik Vrellaku, founder of SalesFlow.io, to dissect exactly why outbound often underperforms and more importantly, how founders can fix it. Whether you're a SaaS startup trying to land your first 50 customers or a scaling team looking to build a repeatable outbound engine, this conversation delivers practical, no-nonsense insights you can use immediately. Besnik shares what's broken in most outbound strategies, the mindset shift founders must adopt, the real economics behind outbound success, and how tools like AI and intent data are changing the game in 2025. If you've ever asked yourself “Does outbound still work?” this episode gives you the honest, data-backed answer.Key Timestamps(0:00) – Episode intro by Joran Hofman(0:52) – Guest intro: Besnik Vreljaku(1:32) – Icebreaker: "Worst cold outreach fail you've seen?"(3:11) – Does outbound still work? (Spoiler: Yes, but it's evolving)(4:25) – Why SaaS founders should care about outbound (esp. bootstrapped)(6:10) – Case study: Niche ICPs (e.g., affiliate program migration)(7:40) – #1 Mistake: Low AOV (< $5K) → Hard to scale(9:57) – Solution: Start with high-ACV customers(10:39) – ACV vs. AOV: What's the difference?(12:07) – Step 1: Choose the right tool (Security > shiny features)(14:13) – Step 2: Niche down ICPs + use social proof(14:38) – Step 3: Hyper-personalization (Custom variables > generic)(16:45) – Pro tip: Use AI (Claude, Warmly) for data enrichment(17:48) – Avoid fake personalization (e.g., fake logos)(20:04) – SalesFlow's benchmark: 35% reply rates(21:47) – Rejections: "No" is the start of the conversation(26:07) – Future trend: First-party data + AI prospecting(27:49) – Why LinkedIn > Email (email deliverability drop)(29:02) – $0–$10K MRR: Validate with outbound interviews or paid ads(30:48) – $10K–$10M ARR: Bet on people + brand momentum(32:12) – Expect compromises: AI competitors, pricing pressure(34:39) – Recap of key takeaways(36:19) – Connect with Besnik

    The Visibility Queen Show
    Do You Really Need a Niche? What to Do Instead to Get Known & Get Clients

    The Visibility Queen Show

    Play Episode Listen Later Jul 22, 2025 8:40 Transcription Available


    Feeling boxed in by niche advice? You're not alone. In this episode of The Visibility Impact Show, we're talking to multi-passionate coaches, creatives, and women entrepreneurs who are tired of being told to “just pick a niche.”You'll learn:Why clarity matters more than a niche (and how to actually get it)The difference between being “boxed in” and “known for something”How to stand out online even without a traditional nicheThe powerful shift from niche hopping to becoming unforgettableWhether you're new in business or evolving your brand, this episode will give you permission to stop forcing a label, and start leading with your message.This episode is for growth-minded women ready to get visible, get paid, and lead boldly. OMNI is my full visibility system built for CEOs who want to grow online without living on their phone. If you're ready to be truly seen, more strategic, and unmistakably in demand, head to check out OMNI at www.omniqueens.com Take the FREE Quiz to find out how visible you really are at www.thevisibleceo.com/quizDrop us a message...This isn't just a mid-year mindset shift. It's a full reset of how you lead, what you commit to, and how you move, so your second half is built on aligned action, not survival mode. https://thevisibleceo.com/midyearreset Review, share with a friend and tag me! IG: itscrissyconner FB: crissyconner LI: crissyconner

    The Visibility Queen Show
    Do You Really Need a Niche? What to Do Instead to Get Known & Get Clients

    The Visibility Queen Show

    Play Episode Listen Later Jul 22, 2025 8:40 Transcription Available


    Feeling boxed in by niche advice? You're not alone. In this episode of The Visibility Impact Show, we're talking to multi-passionate coaches, creatives, and women entrepreneurs who are tired of being told to “just pick a niche.”You'll learn:Why clarity matters more than a niche (and how to actually get it)The difference between being “boxed in” and “known for something”How to stand out online even without a traditional nicheThe powerful shift from niche hopping to becoming unforgettableWhether you're new in business or evolving your brand, this episode will give you permission to stop forcing a label, and start leading with your message.This episode is for growth-minded women ready to get visible, get paid, and lead boldly. OMNI is my full visibility system built for CEOs who want to grow online without living on their phone. If you're ready to be truly seen, more strategic, and unmistakably in demand, head to check out OMNI at www.omniqueens.com Take the FREE Quiz to find out how visible you really are at www.thevisibleceo.com/quizDrop us a message...This isn't just a mid-year mindset shift. It's a full reset of how you lead, what you commit to, and how you move, so your second half is built on aligned action, not survival mode. https://thevisibleceo.com/midyearreset Review, share with a friend and tag me! IG: itscrissyconner FB: crissyconner LI: crissyconner

    Corporate Escapees
    624 - How to Turn Client Cloud Platform Pain Into Profitable Migration Projects with Jon Topper

    Corporate Escapees

    Play Episode Listen Later Jul 21, 2025 32:41


    Why you should listenJon Topper reveals how to transform client cloud platform complaints into profitable migration projects, including access to substantial AWS funding programs most consultants don't know exist.Learn the real truth about AWS partnerships - why they don't deliver leads as promised and the relationship strategy that actually works to generate opportunities.Discover how to build authority in the cloud space that gets you noticed by platform sales teams, using the same approach that led to Jon's acquisition by a 400-person company.As a tech consultant, you've probably heard clients complaining about their current cloud platform costs, performance issues, or vendor lock-in nightmares. What if I told you there's a way to turn those complaints into profitable migration projects - and there's significant funding available to help them migrate? In this episode, I talk with Jon Topper from The Scale Factory, who shares exactly how to position yourself as the hero who solves their biggest cloud headaches. We dive into the real economics of cloud migration, when to recommend the move, and how to build the authority that gets platform sales teams to notice you.About Jon TopperJon Topper is the founder of The Scale Factory, an award-winning AWS partner, now part of Ten10. His team helps SaaS companies and other businesses get more from their cloud platforms by providing consulting, engineering, and support services to design, build, operate, and scale their infrastructure. In his career spanning two decades, Jon has worked on infrastructure problems for both Fortune 500 companies and startups across various market sectors.Resources and LinksScalefactory.comJon's LinkedIn profileJon on Bluesky: ‪@topper.me.uk‬Amazon BedrockClaude.aiIncident.ioCTO Craft CommunityRANDS Leadership Slack communityPrevious episode: 623 - Struggling to Pick a Niche?Check out more episodes of the Paul Higgins PodcastSubscribe to our YouTube channel: @PaulHigginsMentoringFree Training for AI & Tech Consultants Ready to Stop Trading Time for MoneyJoin our newsletterSuggested resourceIf you think Jon and his team could help with your AWS platform, visit scalefactory.com and book a call with one of their experts!

    Carmen Ciricillo Show
    Niche Comedy w/Tim the Dairy Farmer

    Carmen Ciricillo Show

    Play Episode Listen Later Jul 21, 2025 63:17


    I started doing a niche comedy routine on the construction business in 1991 which led to getting more corporate gigs and a construction continuing education school called Construction Comedy School. Tim (The Dairy Farmer) Moffett also is in the niche comedy business for you guessed it - the farming business. We discuss our niches and why we got into it and how that works in a comedy club. Tim is a great guy, happy and pleasant. He is truly from a working class family of dairy farmers and continues to be in that business while also being a full time stand up comic. 

    Build Your Network
    Make Money by Reclaiming Your Time | Kristen Graham

    Build Your Network

    Play Episode Listen Later Jul 18, 2025 31:42


    Kirsten Graham is a virtual assistant (VA) and outsourcing expert who helps business owners reclaim their time, boost productivity, and scale smart—primarily through leveraging overseas talent. With a background in real estate, mortgages, and entrepreneurship, Kirsten is passionate about teaching entrepreneurs and professionals how to delegate low-value tasks, streamline their operations, and focus on high-impact activities. As co-founder of Six Figure Business Coaching, she helps her clients move from invisibility to visibility through video marketing, podcast guesting, and skilled virtual support. On this episode we talk about: Kirsten's first dollar earned through babysitting and her early journey into entrepreneurship Moving from real estate and mortgage to running a business that connects clients with remote talent worldwide Why hiring VAs for $6–$8 an hour can transform a business's profitability and owner's freedom The importance of hiring for very specific tasks rather than seeking a “unicorn” VA who does everything How treating remote team members with respect, paid time off, and long-term opportunities leads to retention and success The step-by-step model her company uses: interviewing, hiring, vetting, and training VAs for real estate, coaches, and service businesses Business models in the VA/outsource space: agency-style vs. direct-hire, margin differences, scalability, and how to choose a right-fit path The power of niching down (e.g., offering HighLevel-trained VAs or bookkeeping-specific VAs) and how to grow from a narrow offer Integrating AI: how today's VAs must be AI-fluent and how business owners can multiply efficiency by combining VAs and automation Why “boring” service businesses—like bookkeeping, HVAC, plumbing—are among the most reliable, profitable, and least likely to be automated by AI Buying, not just starting, a business: opportunities in acquiring already-running companies and upgrading them through outsourcing and systems Top 3 Takeaways Outsource for Freedom and Profit: Move all $6–$8/hour tasks off your plate; focus on what grows your business, not what just keeps it running. Niche, Train, and Systematize: Specialize your offer (e.g., marketing VAs, bookkeeping VAs, software-specific VAs) and use robust SOPs and ongoing training for client satisfaction and scale. Combine Talent, AI, and Acquisition: The biggest wins come from integrating skilled remote talent with AI-powered automations—whether you're starting from scratch or buying a business to modernize. Notable Quotes “If you're doing a $6 an hour task, you're doing it wrong. You should have someone else doing those tasks for you.” “It's easier to hire someone and keep them for years than to constantly replace people. Treat your VAs well—they're your team.” “Boring, unsexy businesses—like HVAC, bookkeeping, auto repair—are not going to be replaced by AI anytime soon, but they're always going to be profitable and needed.” Connect with Kirsten Graham: Website: sixfigurebusinesscoaching.com

    Local SEO in 10
    6 AI Prompts to Dominate Local SEO in 2025

    Local SEO in 10

    Play Episode Listen Later Jul 18, 2025 17:15


    Want to crush your competition in local search? In this episode we reveal 6 power-packed AI prompts that smart business owners are using to rank higher, get more traffic, and save time on marketing in 2025. Whether you're new to AI or already using ChatGPT, these prompt ideas are tailored specifically for local SEO - no fluff, no gimmicks.We'll walk you through each prompt, explain what it does, and show you how to get the most out of it (even if you're not a techie). From building city-specific service pages to uncovering hidden directory listings your competitors are using, you'll walk away with ready-to-copy prompts you can start using today.Here are the prompts we introduce:6. Turn FAQs Into SEO GoldPrompt:“Write a full SEO-optimized FAQ section for my [type of business] website. Focus on common customer questions in [city/region], using keywords and strong CTAs.”AI Should Act As:A local SEO strategist and schema expert who understands both search intent and conversion best practices.Follow-Up Prompt:“Ask me any questions you need to perform this task successfully.”5. Create a Month of Google Business PostsPrompt:“Give me 4 weeks of Google Business Profile post ideas for a [type of business] in [city]. Include educational tips, client reviews, and local promos.”AI Should Act As:A Google Business Profile optimization specialist with deep knowledge of what Google prioritizes for engagement and visibility.Follow-Up Prompt:“Ask me any questions you need to perform this task successfully.”4. Find Every Site Where My Competitors Are ListedPrompt:“Do a deep research on this. I need every website where these 2 competitors are listed so I can ensure my business is too.Find every website on the internet where either of these 2 [NICHE] companies are listed. I need to know how to get listed there as well.[Competitor 1][Competitor 2]Gotham area. Any mentions. My company is [your company]”AI Should Act As:A competitive intelligence analyst and local citation expert with a knack for surfacing hidden listing opportunities.Follow-Up Prompt:“Ask me any questions you need to perform this task successfully.”3. Write the Perfect City Service PagePrompt:“Write a service page for [type of service] in [city] that ranks well on Google and converts visitors into leads. It should include location keywords, trust signals, a strong CTA, and show how we're different from competitors.”AI Should Act As:A top 0.01% local SEO copywriter and conversion strategist who specializes in landing pages that both rank and convert.Follow-Up Prompt:“Ask me any questions you need to perform this task successfully.”2. Write a Blog That Ranks & ConvertsPrompt:“Write a blog post that ranks on Google for ‘[keyword]' and drives leads for my [type of business] in [city]. Focus on solving a real customer problem and include strong CTAs.”AI Should Act As:A high-level content strategist with deep local SEO experience.Follow-Up Prompt:“Ask me any questions you need to perform this task successfully.”1. Build My Local AuthorityPrompt:“Find 10 high-quality, locally relevant websites where a [type of business] in [city] could earn a backlink or be listed. For each, explain how to get featured or listed.”AI Should Act As:An off-page SEO specialist with deep knowledge of local citation networks, chamber listings, and PR opportunities.Follow-Up Prompt:“Ask me any questions you need to perform this task successfully.”Thanks for joining us this week! Want to subscribe to Local SEO in 10? ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Connect with us on iTunes and leave us a review.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Have a question about Local SEO? Chances are we've covered it! Go to our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠podcast website and check out our search feature⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.

    Corporate Escapees
    623 - Struggling to Pick a Niche?

    Corporate Escapees

    Play Episode Listen Later Jul 17, 2025 9:45


    As a tech consultant, you're probably exhausted from chasing every opportunity that comes your way - bouncing between industries whenever a referral pops up. You know you need to specialize, but choosing a niche feels risky when you're already pulling in decent revenue and worried about leaving money on the table. The truth is, staying a generalist is what's keeping you stuck doing $15K implementations instead of leading $50K+ transformations. In this episode, I share the exact 4-filter system that separates profitable niches from time-wasters. You'll learn how to identify niches with urgent problems, real budgets, and scalable potential - the same approach my clients use to stop competing on price and start commanding premium rates for their expertise.Resources and LinksWatch the FREE Training: The 3P System for Profitable Consulting605 - You Can't Own a Niche You Don't Understand420 - The Riches Are in the Niches with Alison Strickland388 - Super Niche to Scale FasterPrevious episode: 622 - Why Your Clients are Still Stuck in CRM Hell at 10PM (And How AI Fixes It) with Gaurav BhattacharyaCheck out more episodes of The Paul Higgins PodcastSubscribe to our YouTube channel: @PaulHigginsMentoringJoin our newsletterSuggested resources

    Que Bola?
    Couples, Comedy, and Content: How the Ortiz Family Found Their Niche

    Que Bola?

    Play Episode Listen Later Jul 17, 2025 65:38


    In this episode of the Que Bola Podcast, I had the pleasure of sitting down with the Ortiz family, Oscar and Cat, who have made a name for themselves in the world of content creation. We kicked off the conversation by diving into the meaning behind their name, "Ortiz Family 275," which represents their wedding date and the five members of their family. It was fascinating to learn that both Oscar and Cat hail from Texas but moved to Florida at a young age, leading to their unique blend of cultural influences. As we explored their journey, they shared how they began creating content during the COVID-19 pandemic in 2020. Initially, Cat was encouraged by a cousin to start a TikTok account, and after posting a video with Oscar that went viral, they decided to focus on couple-oriented comedic skits. Their content has since evolved, and they now boast an impressive following of 2.5 million on TikTok and nearly 700,000 on Instagram. We discussed the differences between Miami and Broward County, highlighting the distinct cultures and flavors of each area. Oscar and Cat expressed their love for local support and the challenges of gaining recognition in a city like Miami, where competition and skepticism can be high. They also touched on the importance of staying true to their comedic style while navigating the ever-changing landscape of social media algorithms. Throughout our conversation, we delved into the intricacies of content creation, including the balance of scripting versus spontaneity in their videos. They shared how they often capture genuine moments from their daily lives, which resonate with their audience. The couple also opened up about the challenges of working together as both partners in life and in business, emphasizing the importance of communication and understanding in their relationship. One of the highlights of the episode was when Cat recounted a recent milestone: being invited to a significant Netflix event in California. This opportunity marked a turning point in their journey, showcasing the growth and recognition they have achieved in the industry. They also discussed the role of their manager in helping them navigate brand partnerships and the complexities of working with companies. As we wrapped up the episode, Oscar and Cat offered valuable insights for aspiring content creators, emphasizing the importance of authenticity, resilience, and the willingness to adapt in a rapidly evolving digital landscape. Their story is a testament to the power of creativity and collaboration, and I left the conversation feeling inspired by their journey and the bright future ahead for the Ortiz family.

    DGMG Radio
    Beyond the SaaS Playbook: How Non-SaaS Teams Drive Pipeline with Sandra Rand

    DGMG Radio

    Play Episode Listen Later Jul 17, 2025 55:45


    #265 Non-SaaS Marketing | In this episode, Matt sits down with Sandra Rand, a fractional head of marketing who works with early-stage, non-SaaS B2B companies. She's led marketing for PE-backed, self-funded, and services-based businesses, where big budgets and SaaS-style playbooks aren't the norm. She's also building the Non-SaaS Marketers subgroup inside Exit Five to support others facing the same challenges.Matt and Sandra cover:How non-SaaS teams drive growth without demos, PLG, or huge lead volumeWhy events, word of mouth, and referrals often outperform funnels in these orgsTactical ideas for gifting, partnerships, and pipeline-building on a lean budgetWhether you work in SaaS or not, you'll walk away with creative, scrappy strategies to build trust and drive results in B2B.Timestamps(00:00) - – Intro (03:04) - – Why Exit Five launched the Non-SaaS group (08:24) - – What makes non-SaaS marketing different (11:44) - – Budgets, sales cycles, and team structure (16:34) - – Why brand and trust matter more (18:44) - – Events > funnels in non-SaaS (28:40) - – How to build brand on a budget (34:10) - – Word-of-mouth and referral tactics (38:50) - – Gifting and relationship-driven growth (44:50) - – Scrappy, creative plays that actually work (50:20) - – What's next for the Non-SaaS community Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***Today's episode is brought to you by Zuddl.We're halfway through 2025, and one thing's clear: events continue to be one of the highest performing marketing channels. Niche meetups, conferences, curated dinners, networking - you name it. Everyone's leaning in.Events are a core part of our playbook this year at Exit Five. So far, we've hosted two virtual sessions each month, one large virtual event, one in-person meetup, and we're deep in the weeds planning our Drive conference coming back to Vermont this September.Zuddl helps us run a smarter event strategy - from driving registrations, managing invites, automating comms, reminders, analytics, tracking. Their Salesforce integration also makes it simple to report on pipeline and revenue from events without pulling in ops.On top of that, the differentiator with Zuddl is how their team is insanely good at supporting us. They always go above and beyond for us - and that's how we've been able to keep the momentum going with 12+ events already this year, with plenty more to come.If events are part of your marketing strategy, you need to look at Zuddl to see how companies like Zillow, CrowdStrike, and Iterable are using the top event platform for Business events in 2025. Head over to zuddl.com/exitfive to learn more. 

    Personal Injury Marketing Minute
    Creating a Cultural Marketing Niche - Personal Injury Marketing Minute podcast 108

    Personal Injury Marketing Minute

    Play Episode Listen Later Jul 17, 2025 20:07


    Adrianos did not initially plan to become a lawyer, but after finishing law school, he decided to start his own practice rather than work for someone else. He met a mentor who took him under his wing and encouraged him to take on a car accident case, which ended up being a turning point where Adrianos gained trial experience and won an $80,000 verdict. This experience convinced Adrianos that he could succeed as a personal injury attorney. Adrianos decided to focus his practice on serving the Brazilian and Portuguese community in Los Angeles, as he saw a need that was not being met. His own family's experience immigrating to the US and facing challenges like language barriers and lack of support networks inspired him to help this underserved population. Adrianos works to build trust, provide education, and offer extra support services to his clients from this community. Visit Law Offices of Adrianos Facchetti here: https://facchettilaw.com/. See all episodes or subscribe to the Personal Injury Marketing Minute here: https://optimizemyfirm.com/podcasts/. Transcript: Lindsey: Welcome to the personal injury marketing minute, where we quickly cover the hot topics in the legal marketing world. I'm your host, Lindsey Busfield. Some of my favorite episodes are when we dive into the stories of professionals making a real impact in their communities. Today's guest is doing just that, and in a way that is both personal and powerful. Adrianos Facchetti: is not your average personal injury attorney. Based in Los Angeles, he's built a thriving practice by serving a very specific community, Brazilian and Portuguese immigrants. And the reason? It's deeply rooted in his own story, which gives him a rare and authentic cultural connection to the people he now advocates for in court. From overcoming language barriers to navigating the complex U.S. legal system. problem... Here He's made it his mission to protect and empower those who often feel overlooked or misunderstood. Thank you so much for joining us today, Adrianos.   Adrianos Facchetti: Glad to be here.   Lindsey: Well, tell us a little bit about your origin story and how you got into law.   Adrianos Facchetti: So it wasn't like I was always planning on being a lawyer. In fact, when I had gone to law school, was probably the, I met like one lawyer until that point. But it was sort of a default position. I wasn't really sure what I wanted to do, and I wanted to sort of keep my options open. Then when I finished law school, just because of my background, my dad had started his own businesses. My brother started his own businesses. I think we were all just too stubborn to work for somebody else that would have made a horrible employee. And so I knew I wanted to start my own thing. And so when I started out, I had no connections, nothing. My parents had come from Brazil and Argentina. And so it wasn't like I had, you know, a silver spoon. My mouth or any kind of connections. And then I figured out that I needed to get business, right? And so I had met a mentor about two years in, and I had no idea what I was doing. And he said to me, look, I'm going to sort of take you under my wing. I'm going to teach you what to do. I said, great. And we started doing kind of litigation. So real estate litigation, business litigation, whatever you can think of. And then one day, he says to me, we're going to do a car accident case. And I said, I'm not sure I want to do that, George. And he says, we are going to do it. So I said, okay, fine. So long story short, we're working on this case, and we were like the fourth attorneys in the case, so it's not a good case. And he says the policy limits are $25,000 and the offer is $7,500. And I'm calculating that that's about 200 bucks in my pocket, which was like a million dollars for me. I needed the money badly. said, yeah. He says, no, we're going to go to trial.

    When I'm in charge, that'll be different.
    201: Leaning Into Your Genius and Landing In Your Most Powerful Niche with Diana Murphy

    When I'm in charge, that'll be different.

    Play Episode Listen Later Jul 16, 2025 39:51


    What if you could really be exactly who you are, connect with people, and create your most successful business from that place? Wouldn't you want to?In this episode, Diana Murphy, life and mindset coach for high-impact leaders, owners, and entrepreneurs, shares:- How she landed in her most powerful niche yet- Why self-permission and body work have been the biggest game-changers lately- How to tap into your inner knowing and do things your way- The awesome way she's nurturing her community and gaining referralsThis episode is a great place to start asking some important questions and help you keep going on your path.What do you already bring to the table? It can always get more powerful. -----** If you enjoyed this episode, make sure to hit that subscribe button, share it with a friend, like and/or leave a comment. I appreciate each one! **Prefer video (with closed captioning)? Head to YouTube: ⁠https://youtu.be/bEPhyca4woA-----Here's the link to the episode Allison Hardy referenced in today's intro: ⁠Episode 423 | The Biggest Lie About Email Marketing⁠-----Diana Murphy is a life and mindset coach for: - CEOs- Entrepreneurs- Business leaders- Anyone making a significant shift (e.g., a new role or life circumstance, selling a business, etc.)…who wants to lead with integrity and heart.You can learn more about her and her services at dianamurphycoaching.com.Check out her podcast, The Leader's Table. Or connect with her on social (she's "Diana Murphy Coach" or "Coaching" in all the places).-----To learn more about me, Caryn Gillen, and the work that I do with high-integrity coaches and remarkable humans…Sign up for my weekly newsletter, The Playbook: ⁠https://caryngillen.activehosted.com/f/25⁠Connect with me on social: I'm ⁠@caryngillen⁠ in all the placesOr grab this free resource I made just for you, The 20-Minute Niche Cure: ⁠https://caryngillen.lpages.co/niche-cure/⁠I have lots of different options (and price points) for how I can support you.If you think I'm the coach for you, you're probably right! Message me to connect, and we can figure out together where you fit.

    CPA Life
    CPA Life Rewind: Getting Your Time Back and Making More

    CPA Life

    Play Episode Listen Later Jul 16, 2025 47:16


    CPA Life Rewind features accounting firm coach Geraldine Carter this week, as we look back on the highlights of her two-part conversation with John Randolph on Episode 73. With a background in engineering, Geraldine's experience in founding her own business led her to realize the challenges many CPAs face as business owners themselves. She talks about how to simplify your practice and create value for your clients that they want to pay you more for, reducing your hours while increasing your income, narrowing your focus and niching to make your work easier both to do and to market, and more absolutely brilliant insights. If building a thriving, fulfilling practice is your goal, then the first thing you need to do is listen to Geraldine's insights in this episode. Get the full show notes and more resources at CPALifePodcast.com

    Real Money Real Business Podcast
    RMRB 1113 - Building an Amazon FBA Business Making $40K per Month in the Health & Fitness Niche

    Real Money Real Business Podcast

    Play Episode Listen Later Jul 16, 2025 6:40


    In this episode, Lauren talks to the seller of an Amazon FBA business created in May 2019 in the health & fitness and supplements niches. Listen in to find out how the business makes an average of $40,971.00 per month in net profit, why the seller has decided to sell, the lessons learned from running the business, and much more. Visit https://empireflippers.com/listing/85543 to learn more about this business.

    Real Money Real Business Podcast
    RMRB 1114 - Building an eCommerce Business Making $13K per Month in the Personal Care Niche

    Real Money Real Business Podcast

    Play Episode Listen Later Jul 16, 2025 5:15


    In this episode, Lauren talks to the seller of an eCommerce and subscription business created in January 2020 in the personal care and medical niches. Listen in to find out how the business makes an average of $13,806.00 per month in net profit, why the seller has decided to sell, the lessons learned from running the business, and much more. Visit https://empireflippers.com/listing/85884 to learn more about this business.

    Real Money Real Business Podcast
    RMRB 1115 - Building an Amazon FBA Business Making $5K per Month in the Pet Care Niche

    Real Money Real Business Podcast

    Play Episode Listen Later Jul 16, 2025 6:36


    In this episode, Lauren talks to the seller of an Amazon FBA business created in April 2019 in the pet care, health & fitness, and supplements niches. Listen in to find out how the business makes an average of $5,785.00 per month in net profit, why the seller has decided to sell, the lessons learned from running the business, and much more. Visit https://empireflippers.com/listing/85547 to learn more about this business.

    Real Money Real Business Podcast
    RMRB 1112 - Building an Amazon FBA Business Making $11K per Month in the Health & Fitness Niche

    Real Money Real Business Podcast

    Play Episode Listen Later Jul 16, 2025 6:57


    In this episode, Lauren talks to the seller of an Amazon FBA business created in April 2023 in the health & fitness and supplements niches. Listen in to find out how the business makes an average of $11,848.00 per month in net profit, why the seller has decided to sell, the lessons learned from running the business, and much more. Visit https://empireflippers.com/listing/85515 to learn more about this business.

    The Business of Style
    Niche First, Brand Second: Why Your Styling Niche Should Shape Your Business Brand

    The Business of Style

    Play Episode Listen Later Jul 16, 2025 17:19


    In this milestone 90th episode of the Business of Style podcast, we delve into the transformative power of defining a niche for your personal styling or image consulting business. Discover why getting crystal clear on your niche is essential for shaping a strong, magnetic brand. Whether you're just starting out or pivoting your business, learn how to align your brand with the clients you're truly meant to serve. Tune in to explore common mistakes personal stylists make and gain actionable steps to create a brand that resonates with your ideal clients. Don't miss this insightful discussion on how a well-defined niche can elevate your personal styling business to new heights.And, don't forget if you want more training and resources to help you grow your personal styling business into a 6-figure success, then visit www.styleacademyintl.com

    The Side Hustle Show
    683: How to Find Your Side Hustle Niche

    The Side Hustle Show

    Play Episode Listen Later Jul 15, 2025 19:04


    The riches are in the niches, but how do you find your niche? Today we're sharing simple exercises and frameworks to help you find a side hustle niche that fits you. There's a lot of stress around picking the "right" thing, but we're going to make this easier. You want to pick a place to play where you can thrive and get excited to show up. Full Show Notes: How to Find Your Side Hustle Niche Sponsor: Intuit — Join Intuit's world-class network of Tax and Bookkeeping Experts!

    Coast Mornings Podcasts with Blake and Eva

    Niche Dating Apps by Maine's Coast 93.1

    The Efficient Advisor: Tactical Business Advice for Financial Planners
    290: Niche, Please! Ryan's Story on How Narrowing Down Helped Him Level Up

    The Efficient Advisor: Tactical Business Advice for Financial Planners

    Play Episode Listen Later Jul 15, 2025 49:42


    In this episode, Libby sits down with Ryan Townsley of Town Capital to talk all things niching down, building systems, and doing it before you're ready.

    Grow Your Life
    316: Find Your MOST PROFITABLE Niche as a Coach or Mentor - #GrowYourLife

    Grow Your Life

    Play Episode Listen Later Jul 15, 2025 15:06


    If you're a coach, mentor, or trainer struggling to get more clients online, this episode is your game-changer. Jeremiah Krakowski shares exactly how to identify and dial in your most profitable niche—not just the kind of people you can help, but the specific audience who's already searching for what you offer and is ready to invest. With 22+ years of experience building multi-6 and 7-figure coaching businesses, Jeremiah walks you through: ✅ Why your niche is a WHO, not a what ✅ How to filter out noise and focus on your best-fit clients ✅ Using AI and ChatGPT prompts to brainstorm high-converting niches ✅ Creating desire-based offers that generate leads and sales ✅ The #1 shift to finally scale your group coaching business Whether you're just starting out or ready to scale, this episode will help you turn clarity into clients—and clients into consistent income.

    Inside Data Centre Podcast
    Live in Cannes! Niche to Notable: Tackling Burnout and Boosting Innovation in Tech

    Inside Data Centre Podcast

    Play Episode Listen Later Jul 15, 2025 18:12


    Send us a textAndy Davis and Rory Flashman are joined by special guests Adam Gibson, VP of DC Partnerships at Baxtel, and Lauren Ryder, CEO at Leading Edge Global, for another episode of the Inside Data Centre Podcast at Datacloud Cloud Global Congress, Cannes.This episode explores topics from the talent industry, and how diversity of thought – from across multiple industries – can create more innovative solutions, the growing challenges of burn out, and various communities are coming together in the industry to support and build each other up.Going from a niche industry to a global stage, the discussion highlights how connections and collaboration are key to growing the digital landscape!Support the showThe Inside Data Centre Podcast is recorded in partnership with DataX Connect, a specialist data centre recruitment company based in the UK. They operate on a global scale to place passionate individuals at the heart of leading data centre companies. To learn more about Andy Davis and the rest of the DataX team, click here: DataX Connect

    Mailbox Money Show
    Dave Dubeau - Servant Capital Raising

    Mailbox Money Show

    Play Episode Listen Later Jul 14, 2025 45:31


    Get my new book: https://bronsonequity.com/fireyourselfDownload my new special report - How to Use Inflation to Your Advantage - www.bronsonequity.com/inflationUnlock the secrets to raising capital through authentic relationships and strategic podcasting with host Bronson Hill and co-host Nate Hambrick, author of The 18 Laws of Leverage, in an insightful conversation with Dave Dubeau, a seasoned capital raiser and podcasting expert, recorded in June 2025. Having raised millions and helped his students secure hundreds of millions in real estate deals, Dave shares his journey from early podcasting mistakes to building a turnkey podcasting service that connects syndicators with accredited investors. By focusing on the guest, creating genuine connections, and leveraging referrals, Dave's approach transforms podcasting into a powerful tool for building trust and raising capital. Learn how to overcome impostor syndrome, position yourself as a leader, and use “guerilla warfare marketing” to stand out in a noisy digital world.TIMESTAMPS00:42 - Intro: Capital raising with Dave Dubeau01:12 - Mindset shift: Harnessing attention for capital01:41 - Dave's journey: From mistakes to millions raised03:08 - Impostor syndrome: Overcoming early podcasting hurdles05:31 - Strategic podcasting: Interviewing ideal investors08:09 - Guerilla marketing: Standing out in a crowded space10:17 - Online credibility: Leveraging reviews and backlinks11:39 - Turnkey podcasting: Done-for-you investor connections16:21 - Niche targeting: Engaging medical professionals19:08 - Future trends: Authentic connections vs. deep fakes21:23 - In-person value: Building trust at masterminds24:19 - Identifying avatars: Tailoring podcasts to investors27:16 - Trifecta strategy: Updates, testimonials, referrals32:59 - LinkedIn leverage: Connecting with second-degree contacts35:00 - Scalable products: Books and courses for passive income41:15 - Connect with Dave: Free book and resources42:21 - Takeaways: Trust, service, and strategic podcastingConnect with the Guest:LinkedIn: https://www.linkedin.com/in/davedubeauWebsite: 20AccreditedInvestorsBook.com#RaisingCapital#PodcastingForBusiness#RealEstateInvesting#BuildingTrust#GuerillaMarketing#InvestorRelations#FinancialSuccess

    My Amazon Guy
    High Price vs. Low Price: How to Win in a Price-Driven Category

    My Amazon Guy

    Play Episode Listen Later Jul 14, 2025 4:12


    Send us a textRunning ads for a high-ticket product without conversions can feel impossible. Learn how low-volume keyword targeting and better image stacks help separate premium listings. Long-tail exact matches and pain-focused terms are proven ways to improve ad relevance and performance.Struggling to sell a high-priced product? Let's map out how to beat low-cost competition: https://bit.ly/4jMZtxuWatch these videos on YouTube:Use Brand Analytics to Increase Sales https://www.youtube.com/watch?v=HnUKZXZ9uEk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=4Simplify Amazon Listing Compliance https://www.youtube.com/watch?v=ArGPygUCFpk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=11-----------------------------------------------Struggling with your listing? Contact us: https://bit.ly/4kRnPa7Stop wasting ad spend. Grab our FREE Amazon PPC guide and start making your clicks count: https://bit.ly/4kVZ9gMTimestamps00:00 - Why the Product Relaunched After Ratings Dropped00:15 - Expectations vs. Reality: Weekly Sales Targets00:24 - Price Gap Between Premium and Standard Listings00:44 - Why Product Page Differentiation Matters01:04 - Listing Improvements Matter More Than Ads01:29 - No Product Page Targeting for High Ticket Strategy01:56 - Example Strategy from Similar Product Case02:22 - Importance of Visual Differentiation in Main Image02:34 - Targeting Low-Search, High-Relevancy Keywords03:10 - Back Pain and Long-Tail Keywords for Better Targeting03:45 - Final Tips for Niche, High-Ticket Ad Strategy03:53 - QR Code and Link Mentioned for More Help----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

    Reading, Writing, Rowling
    Potterversity Episode 66: Back to Wizarding Business

    Reading, Writing, Rowling

    Play Episode Listen Later Jul 14, 2025 41:42


    Why is there a lack of service businesses in the wizarding world? Following up on our earlier episode about magical businesses, our technical director, Emma Nicholson, joins us to continue the conversation. Perhaps there aren't many businesses that provide services, as opposed to goods, to wizards because people with magical skills should be able to easily do household tasks for themselves. Not being able to do so is seen as shameful. Consider the characters who perform manual labor or do maintenance work - house-elves, Squibs like Filch, low-level Ministry employee Reg Cattermole. What about entertainers, such as magical athletes and musicians? Is that kind of physical work different? Previous guest David Martin also wrote in wondering about what is considered a service business. Gringotts? The Knight Bus? St. Mungo's Hospital? Niche specialized skills or blended businesses that provide a product as well as a service, like newspapers or wedding marquee rentals, seem to be different than straightforward services. What does this say about the significance of tangible objects wizards can own? Why don't wizards open businesses to provide services to Muggles, secretly using magic to easily make or fix things? Why is any wizard poor when there's a whole untapped market of Muggles who would have more need of their skills? The International Statute of Secrecy and resulting segregation between wizards and Muggles may stop anyone from crossing that line. Magic leaves a trace, and magical repairs may not always work exactly as intended or may be suspiciously effective. The risks may just not be worth it to most people.

    DGMG Radio
    The Atlassian Playbook for Building a Fast-Moving, Outcome-Driven Marketing Team

    DGMG Radio

    Play Episode Listen Later Jul 14, 2025 59:33


    #264 Async Work | In this episode, Dave is joined by Ashley Faus, Director of Lifecycle Marketing at Atlassian, and Dr. Molly Sands, Head of the Teamwork Lab at Atlassian. Ashley brings deep experience in cross-functional B2B marketing leadership, while Molly leads a team of behavioral scientists designing better ways for teams to collaborate. Together, they unpack how Atlassian has rethought marketing org structure, internal comms, and meetings to drive higher output with fewer syncs.Dave, Ashley, and Molly cover:The framework Atlassian uses to reduce meetings and communicate asynchronously (including how to structure updates that actually get read)How to balance transparency with clarity and avoid information overload across Slack, Loom, and ConfluenceTactical ways to structure team rituals, recurring meetings, and brainstorms to focus on output, not performative busyworkYou'll walk away knowing how to run a leaner, more effective marketing team (without drowning in Slack and Zoom).Timestamps(00:00) - – Intro (03:34) - – Why marketers showed up live: too many meetings, too little output (06:34) - – Meet the guests: Ashley Faus and Dr. Molly Sands from Atlassian (09:04) - – What “Team Anywhere” means at Atlassian (11:04) - – The difference between information sharing and real connection (13:34) - – Why marketing updates often fall flat internally (15:34) - – How to communicate clearly inside the org (and get your message read) (19:04) - – Structuring updates: topic, who it's for, action, context (22:04) - – When you need a meeting vs. when async works better (26:04) - – “Sparring” meetings: real-time collaboration between equals (28:34) - – What actually builds team connection (hint: not team happy hours) (32:50) - – Async tools Atlassian uses across marketing (35:20) - – Getting quiet team members to contribute in meetings (37:50) - – How Atlassian runs recurring team rituals without wasting time (41:50) - – Cross-functional alignment: structure, scorecards, and shared goals (44:50) - – Best practices for async tools like Loom and Confluence (47:50) - – Do brainstorming meetings even work? Here's when they do. (50:50) - – What to share with non-marketers (and what to skip) (53:50) - – Why creating focus is the most underrated leadership skill (55:50) - – Final takeaways from Ashley and Molly Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***Today's episode is brought to you by Zuddl.We're halfway through 2025, and one thing's clear: events continue to be one of the highest performing marketing channels. Niche meetups, conferences, curated dinners, networking - you name it. Everyone's leaning in.Events are a core part of our playbook this year at Exit Five. So far, we've hosted two virtual sessions each month, one large virtual event, one in-person meetup, and we're deep in the weeds planning our Drive conference coming back to Vermont this September.Zuddl helps us run a smarter event strategy - from driving registrations, managing invites, automating comms, reminders, analytics, tracking. Their Salesforce integration also makes it simple to report on pipeline and revenue from events without pulling in ops.On top of that, the differentiator with Zuddl is how their team is insanely good at supporting us. They always go above and beyond for us - and that's how we've been able to keep the momentum going with 12+ events already this year, with plenty more to come.If events are part of your marketing strategy, you need to look at Zuddl to see how companies like Zillow, CrowdStrike, and Iterable are using the top event platform for Business events in 2025. Head over to zuddl.com/exitfive to learn more. 

    Social Entrepreneur with Nathan A Webster
    EP 266 - Niche Expertise: Finding Your Unique Selling Proposition

    Social Entrepreneur with Nathan A Webster

    Play Episode Listen Later Jul 14, 2025 62:50


    Nathan (NDub) invites childhood friend and entrepreneur Dan Whiteley to chat about building a profitable niche while sharing their childhood memories. Dan shares insights from his experience running A.L. Merryman Company, a specialized executive search firm in the construction industry, and discusses the impact of AI on the sector. He also covers the challenges of affordable housing and innovative construction solutions through the Community Roots Collaborative. Guest Name: Dan Whiteley Title: Executive Recruiter & President Business: A.L. Merryman (https://merrymanco.com) LinkedIn: https://www.linkedin.com/in/constructionrecruiting/

    Ryan's Method: Passive Income Podcast
    Use This Print on Demand Design Tutorial to Make $1,000+ (UPCOMING TRENDING NICHE

    Ryan's Method: Passive Income Podcast

    Play Episode Listen Later Jul 14, 2025 11:43


    I'm following up on this week's Top 5 Niches and doing a Dot Day inspired design tutorial where I show how to create two different styles of Dot Day designs!

    SHIFT with Elena Agar
    Episode 228 - Why L&D Matters More Than Ever: Insights on AI, Retention, and Human Skills

    SHIFT with Elena Agar

    Play Episode Listen Later Jul 14, 2025 32:00


    Welcome back to the Shift with Elena Agar Podcast! In today's episode, Elena sits down with Candice Mitchell, a powerhouse in the world of talent and learning development. Candice shares her unique journey into the L&D space, highlighting how she chose the field from the very beginning—unlike many who “fall into” the profession. With 18 years of experience building talent strategies across organizations of all sizes, Candice offers a behind-the-scenes look at how she helps companies create thriving, future-focused learning cultures from scratch.The conversation dives into the realities facing modern organizations: when is the right time to invest in L&D, how AI is reshaping learning functions, and why “whole-person capability” is the new cornerstone for business success. Candice shares actionable advice for L&D professionals to amplify their business impact, including why it's crucial to move beyond traditional content creation towards strategic business partnership and how to keep talent development relevant in the age of automation.Get ready to discover Candice's practical frameworks, fresh perspectives on the future of work, and her heartfelt advice for professionals eager to make their mark in a changing talent landscape. Whether you're an HR leader, L&D practitioner, or simply curious about the future of work, this episode will inspire you to shift your mindset and unlock new potential for your organization and your career.Time Stamps:00:00 Discovering a Career in L&D03:57 "Niche in Learning Development"06:33 Recognizing Workforce Complacency Signs09:36 "Adopting AI in Workforce Training"14:12 Abandon Content, Embrace Strategy16:11 Technology-Driven Learning Strategies20:30 Emphasizing Human Skills Over AI25:06 Strategic Talent Development Impact26:09 Workforce Planning and the Infinity Loop30:10 "Retain Talent, Increase Value"Connect with Candice on LinkedIn: https://www.linkedin.com/in/candicemitchelltdnerd/Get a free "L&D Impact Toolkit"- https://talentdevelopmentnerds.com/impactCheck out the Talent Development Academy: https://talentdevelopmentnerds.com/tdaFollow Elena: LinkedIn: https://www.linkedin.com/in/elenaagaragimova/Instagram: https://www.instagram.com/elenaagaragimova/Website: https://elenaagar.com/Listen on:Apple: https://podcasts.apple.com/us/podcast/shift-with-elena-agar/id1530850914Spotify: https://open.spotify.com/show/5UKh6dWcuQwJlmAOqD8wij

    App Masters - App Marketing & App Store Optimization with Steve P. Young

    This week's episode is something special, a live coaching session with Max Gorman, the 20-year-old indie dev behind CarSnap - an AI-powered app that helps users identify and compare cars in seconds.Max built the entire app himself while studying Computer Science at the University of Michigan and working full-time as a software engineer. He's grown the app with zero paid ads, leveraging influencer marketing, ASO, and scrappy growth tactics, but now he's ready to take it to the next level.Max is one of Steve's youngest (and longest-time) followers and in this livestream, Steve coaches Max live - breaking down what's working, what to improve, and how to grow CarSnap into a top-ranked AI app for car lovers. If you're an indie dev building in public or working on your own apps, this is the real-time roadmap you've been looking for.You will discover:✅ Steve's live teardown of CarSnap's ASO strategy✅ Quick wins for improving onboarding & retention✅ Growth hacks for niche apps without paid ads✅ How to stand out when your audience isn't on the App StoreLearn More:Connect with Max:https://www.linkedin.com/in/max-gormanWork with us: https://www.appmasters.comIndie App Santa: https://www.indieappsanta.comGet training, coaching, and community: ⁠https://appmastersacademy.com/*********************************************SPONSORSYou ever work with a tool where the support feels like...a ghost town? Yeah, not AppsFlyer.Their support team is massive — like 5x bigger than the industry average. They're global, 24/7, and actually helpful!If you're scaling your app and don't want to be left hanging, check out AppsFlyer dot com or book a demo by clicking this https://tinyurl.com/AppsFlyerAM*********************************************Everyone's talking about web2app funnels - the breakthrough strategy maximizing mobile revenue. But building them in-house takes months of development. web2wave eliminates the complexity with their innovative all-in-one platform✅ powerful drag-and-drop quiz builder✅ streamlined payments✅ comprehensive analytics✅ smart A/B testing✅ and moreLaunch high-performing web2app funnels in days, not months.Visit https://web2wave.com/ to create your web2app funnel for free.*********************************************Follow us:YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠*********************************************

    App Masters - App Marketing & App Store Optimization with Steve P. Young

    This week's episode is something special, a live coaching session with Max Gorman, the 20-year-old indie dev behind CarSnap - an AI-powered app that helps users identify and compare cars in seconds.Max built the entire app himself while studying Computer Science at the University of Michigan and working full-time as a software engineer. He's grown the app with zero paid ads, leveraging influencer marketing, ASO, and scrappy growth tactics, but now he's ready to take it to the next level.Max is one of Steve's youngest (and longest-time) followers and in this livestream, Steve coaches Max live - breaking down what's working, what to improve, and how to grow CarSnap into a top-ranked AI app for car lovers. If you're an indie dev building in public or working on your own apps, this is the real-time roadmap you've been looking for.You will discover:✅ Steve's live teardown of CarSnap's ASO strategy✅ Quick wins for improving onboarding & retention✅ Growth hacks for niche apps without paid ads✅ How to stand out when your audience isn't on the App StoreLearn More:Connect with Max:https://www.linkedin.com/in/max-gormanWork with us: https://www.appmasters.comIndie App Santa: https://www.indieappsanta.comGet training, coaching, and community: ⁠https://appmastersacademy.com/*********************************************SPONSORSYou ever work with a tool where the support feels like...a ghost town? Yeah, not AppsFlyer.Their support team is massive — like 5x bigger than the industry average. They're global, 24/7, and actually helpful!If you're scaling your app and don't want to be left hanging, check out AppsFlyer dot com or book a demo by clicking this https://tinyurl.com/AppsFlyerAM*********************************************Everyone's talking about web2app funnels - the breakthrough strategy maximizing mobile revenue. But building them in-house takes months of development. web2wave eliminates the complexity with their innovative all-in-one platform✅ powerful drag-and-drop quiz builder✅ streamlined payments✅ comprehensive analytics✅ smart A/B testing✅ and moreLaunch high-performing web2app funnels in days, not months.Visit https://web2wave.com/ to create your web2app funnel for free.*********************************************Follow us:YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠*********************************************

    Everbros: Agency Growth Podcast
    Fancy Parties and Members-Only Clubs as a Luxury Niche Agency Owner (ft. Geenay Kotzé w/ Consortium Studio) | Episode 163

    Everbros: Agency Growth Podcast

    Play Episode Listen Later Jul 11, 2025 103:20


    We sit down with Geenay at Consortium Studio, who recently pivoted from the agency model that takes anything they can get to niching down.Only her niche is with luxury and premium brands.We're used to finding Facebook groups with our niche audience or guesting on podcasts in our niche to get in front of our clients.Geenay doesn't have that luxury... or perhaps she actually does have the luxury? She has to attend fancy parties and member-only clubs to rub shoulders with her target audience.----------------------------------Our recommended agency tools:everbrospodcast.com/recommended-tools/----------------------------------⭐⭐⭐⭐⭐As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.----------------------------------Want to connect with us? Reach out to us on the everbrospodcast.com website, subscribe to us on YouTube, or connect with us on socials:YouTube: @agencygrowthpodcastTwitter/X: @theagency_uLinkedIn: linkedin.com/company/agencyuFacebook: facebook.com/theagencyuInstagram: @theagencyuReddit: r/agency & u/JakeHundleyTikTok: @agency.u

    Private Practice Skills
    How to Improve Your Therapy Website Without Starting Over

    Private Practice Skills

    Play Episode Listen Later Jul 11, 2025 35:06


    Is your therapist website feeling… a little stale? You're not alone. But you don't have to burn it all down and start from scratch.In this episode, I walk you through a simple rubric you can use to “audit” your therapy website—no tech expertise required. We'll look at how clearly your message comes across, whether your site actually feels like you, and how to spot the areas that might be turning potential clients away without you realizing it.You can even use this tool with a trusted colleague to get an outside perspective—and then focus your energy on the areas that need the most love.Whether your site's been collecting dust for years or you're just wanting a fresh set of eyes, this video is here to help you reconnect with your voice, your brand, and your ideal clients.

    Real Money Real Business Podcast
    RMRB 1111 - Building an Amazon FBA Business Making $23K per Month in the Health & Fitness Niche

    Real Money Real Business Podcast

    Play Episode Listen Later Jul 11, 2025 6:32


    In this episode, Lauren talks to the seller of an Amazon FBA business created in January 2022 in the health & fitness and supplements niches. Listen in to find out how the business makes an average of $23,863.00 per month in net profit, why the seller has decided to sell, the lessons learned from running the business, and much more. Visit https://empireflippers.com/listing/85540 to learn more about this business.

    Real Money Real Business Podcast
    RMRB 1109 - Building a YouTube Business Making $2K per Month in the Entertainment Niche

    Real Money Real Business Podcast

    Play Episode Listen Later Jul 11, 2025 7:12


    In this episode, Lauren talks to the seller of a YouTube business created in June 2024 in the entertainment and digital media niches. Listen in to find out how the business makes an average of $2,957.00 per month in net profit, why the seller has decided to sell, the lessons learned from running the business, and much more. Visit https://empireflippers.com/listing/86598 to learn more about this business.

    DGMG Radio
    Inside Customer.io's B2B Marketing Strategy: Org, GTM, and Growth Channels with Jason Lyman

    DGMG Radio

    Play Episode Listen Later Jul 10, 2025 46:21


    #263 Marketing Strategy | Dave is joined by Jason Lyman, CMO at Customer.io, a customer engagement platform used by over 7,500 companies. Jason has led marketing at Dropbox, BetterCloud, and now heads a 30-person team driving growth across both PLG and sales-led motions.Dave and Jason cover:How to structure a B2B marketing org for scale, alignment, and channel ownershipWhy events are their #1 channel and how creative formats drive real pipelineThe KPI + OKR system they use to prioritize work and measure marketing's impactYou'll walk away with a clearer understanding of how to design your team, focus your strategy, and invest in channels that actually drive results.Timestamps(00:00) - – Intro (02:34) - – What Customer.io does and who they serve (03:34) - – Growth story: from bootstrapped to private equity-backed (05:34) - – Team size and breakdown of the 30-person marketing org (07:34) - – Balancing PLG and sales-led within one team (09:34) - – How the org is structured: focus teams vs. centers of excellence (11:34) - – Aligning team goals to sales motions and funnel stages (13:34) - – How Customer.io prioritizes internal marketing requests (15:34) - – Avoiding the “who bangs the table loudest” trap (16:34) - – Cross-functional alignment with sales and product (18:34) - – KPI vs. OKR: how Customer.io uses both (22:50) - – Examples of key KPIs for the business (24:50) - – How OKRs cascade across the org (26:50) - – Why structured goal setting leads to better marketing impact (28:50) - – What channels are working: events are back (29:50) - – Examples of creative event formats that build community (31:50) - – Building pipeline without pitching at events (33:50) - – How Customer.io defines and tracks long-term influence (36:50) - – The decline of SEO and rise of AI-influenced buying (38:50) - – Why positioning is more important than ever (40:50) - – Product and marketing alignment in a modern org (42:50) - – Selling both the product and the roadmap (43:50) - – Jason's one wish for marketers: better customer data (45:50) - – Personalization, adaptability, and breaking through the noise (46:50) - – Closing thoughts Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***Today's episode is brought to you by Zuddl.We're halfway through 2025, and one thing's clear: events continue to be one of the highest performing marketing channels. Niche meetups, conferences, curated dinners, networking - you name it. Everyone's leaning in.Events are a core part of our playbook this year at Exit Five. So far, we've hosted two virtual sessions each month, one large virtual event, one in-person meetup, and we're deep in the weeds planning our Drive conference coming back to Vermont this September.Zuddl helps us run a smarter event strategy - from driving registrations, managing invites, automating comms, reminders, analytics, tracking. Their Salesforce integration also makes it simple to report on pipeline and revenue from events without pulling in ops.On top of that, the differentiator with Zuddl is how their team is insanely good at supporting us. They always go above and beyond for us - and that's how we've been able to keep the momentum going with 12+ events already this year, with plenty more to come.If events are part of your marketing strategy, you need to look at Zuddl to see how companies like Zillow, CrowdStrike, and Iterable are using the top event platform for Business events in 2025. Head over to zuddl.com/exitfive to learn more. 

    Real Money Real Business Podcast
    RMRB 1108 - Building an Amazon FBA Business Making $5K per Month in the Kitchenware Niche

    Real Money Real Business Podcast

    Play Episode Listen Later Jul 10, 2025 6:11


    In this episode, Lauren talks to the seller of an Amazon FBA business created in February 2020 in the kitchenware and home niches. Listen in to find out how the business makes an average of $5,255.00 per month in net profit, why the seller has decided to sell, the lessons learned from running the business, and much more. Visit https://empireflippers.com/listing/83099 to learn more about this business.

    Legendary Creature - Podcast
    Niche Card Viability | A Discussion

    Legendary Creature - Podcast

    Play Episode Listen Later Jul 9, 2025 139:31


    Are those pet concepts in a deck really getting the flavor you want into your games? Andy and Kyle talk about flavoring the baked potato that is our commander decks. Is that niche card or category delivering on the imagined interaction when the deck was brewed, giving you a nuanced and satisfyingly flavorful Magic experience? Or are there cases where we might be better served by getting back to basics with a deck and just delivering on a known Magic palette pleaser? (00:00:00) - Introduction (00:01:20) - The Idea of Niche Cards (00:17:00) - Use Case: Cards for Gylwain (01:03:50) - Use Case: Cards for Butts Decks (01:31:40) - Use Case: Cards for Partner Exile Casting (02:15:00) - Closing Thoughts Look for links to deck lists on our lists-from-the-pod channel on Discord. ------------------- ------------------- Music this episode comes courtesy of: Makeup and Vanity Set – https://makeupandvanityset.bandcamp.com/

    Sub Club
    Turning a Side Project into a Six-Figure Subscription Business – Eric Duffett, Shot Pattern

    Sub Club

    Play Episode Listen Later Jul 9, 2025 45:26


    On the podcast we talk with Eric about his journey from a failed first app to success with his second, the advantage of building for problems people are already talking about, and why he turned down a lucrative acquisition offer to keep building.Top Takeaways:

    My Amazon Guy
    How We Started a Brand in a Crowded Amazon Niche!

    My Amazon Guy

    Play Episode Listen Later Jul 9, 2025 28:40


    Send us a textThis video shares the journey of creating a fungi-based soil amendment product for Amazon. It dives into the challenges of launching in a regulated gardening niche, overcoming algorithm issues, and building real brand awareness. Sellers will hear insights about organic certifications, Amazon compliance, and long-term B2B growth strategies in a seasonal category.Built something real like this brand? Get expert help to scale it smarter: https://bit.ly/4jMZtxu#AmazonSellerTips #BuildYourBrand #AmazonBrandStrategy #EcommerceGrowth #SellingOnAmazonWatch these videos on YouTube:You're Losing DTC Sales Over These Simple Mistakes! https://www.youtube.com/watch?v=NRUl0QIPuj8&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=8Amazon Is Spying on Your DTC Site Right Now! https://www.youtube.com/watch?v=wiw06RkO6no&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=13-------------------------------------------------Want to turn Amazon buyers into loyal customers? Book your DTC strategy call today: https://bit.ly/4le9LrBRunning ads blind? Grab the PPC guide that actually works: https://bit.ly/4kVZ9gMTimestamps00:00 - Product Origin in a Competitive Gardening Niche00:35 - Industry Problem That Sparked the Idea01:41 - Why Traditional Fertilizer Wasn't Working02:26 - Challenges with Urban Soil and Home Development03:09 - Turning Fungi Into a Scalable Product04:08 - Taking the Regulated Path, Not the Easy One05:01 - Scientific Validation and Certifications06:10 - University Field Trials for Product Testing07:21 - Fighting Algorithm Flags on Organic Claims08:45 - Compliance Battles with Amazon10:10 - Choosing Amazon Despite the Challenges11:02 - Using Sales to Prove Retail Demand12:13 - Amazon as a Branding and Awareness Tool13:14 - Difference Between Real Brands vs. Amazon Brands14:21 - Advertising that Pays for Itself15:14 - Using Amazon for Seasonal Market Research16:25 - Tracking Regional Sales Trends by Season17:45 - Dealing With Seasonal Inventory Issues18:43 - Limitations of Amazon FIFO in Canada19:40 - Managing Expiry-Sensitive Inventory20:59 - Real Use Cases vs. Intended Use Cases21:53 - Discovering Unexpected Customer Applications22:58 - Fungi Misconceptions and Consumer Fears24:50 - Addressing Product Safety and Education26:02 - Breaking Down Myths About Mushrooms27:50 - Final Thoughts on Amazon Growth Strategy-------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

    Nacho Fitness Coach
    Bonus Behind the Scenes: Niche Like Witch or Quiche?

    Nacho Fitness Coach

    Play Episode Listen Later Jul 9, 2025 8:20 Transcription Available


    This week on Nacho Fitness Coach, Caleigh and Sara accidentally stumble into one of the most heated debates in podcast history: is it pronounced niche like quiche… or niche like witch?What starts as a tangent about sexual wellness (don't ask) turns into a full-blown pronunciation showdown—with hot mic confessions, unsolicited Google searches, and a deeply scientific breakdown involving oat milk, kettlebells, and chaotic beauty.It's six minutes of completely unplanned, entirely unnecessary, and 100% on-brand content we just couldn't keep to ourselves. You're welcome.Connect with us on social media!Instagram | TikTok | Threads | Youtube | Facebook | X (Twitter) | WebsiteThis podcast offers health, fitness, and nutritional information and is designed for educational and entertainment purposes only. You should not rely on this information as a substitute for, nor does it replace professional medical advice, diagnosis, or treatment. If you have any concerns or questions about your health, you should always consult with a physician or other healthcare professional. Do not disregard, avoid, or delay obtaining medical or health-related advice from your healthcare professional because of something you may have heard on this podcast. The use of any information provided by Nacho Fitness Coach podcast is solely at your own risk.

    Next in Marketing
    Live From Cannes with Walmart Connect and Omnicom Media Group

    Next in Marketing

    Play Episode Listen Later Jul 8, 2025 17:49


    Next in Media discusses the evolving role of influencers in marketing with Megan Pagliuca, Chief Product Officer at Omnicom Media Group, and Khurrum Malik, Head of Marketing for Walmart Connect, focusing on how data and new strategies are integrating influencers into broader media plans to drive sales and brand building.

    HIGH on Business
    287: 3 Types of Messaging You Need to Nail (If You Want Clients Who Actually Pay You)

    HIGH on Business

    Play Episode Listen Later Jul 7, 2025 36:54


    In this episode, Kendra breaks down the three types of messaging every online coach needs to master: target audience, brand, and offer.She explains why vague or broad positioning no longer works in today's saturated market—and how getting specific about who you help, what problem you solve, and the outcome you deliver is key to standing out.Kendra shares her profitable niche framework and gives actionable tips for market research, using real client language, and developing a unique brand voice.You'll also learn how to structure your offer messaging around a proprietary method that sets you apart from generic courses and coaching packages.Whether you're just starting out or refining your strategy, this episode will help you create messaging that connects and converts.In this episode we cover:Three essential messaging types required for online client acquisition (00:51)Target Audience Messaging Strategy (02:07)Target Audience Messaging Pitfalls (13:20)Brand Messaging Components (19:42)Offer Messaging for Conversion(29:13)Leave the podcast a 5-star review: https://ratethispodcast.com/wealthy

    Fit Biz U
    FBU 514: When Is It Okay to Change Your Niche?

    Fit Biz U

    Play Episode Listen Later Jul 7, 2025 31:58


    Choosing a niche is a crucial part of running an online business, but are you locked into your niche forever once you choose one? As a human being, change is inevitable, which means as you run your personal brand, your interests and ideas will naturally begin to evolve. Even JillFit wasn't always a fitness business brand—it started as a fat loss company. You will change over time, and that means your business and your niche might, too. As long as you include your audience in your personal journey and build a solid foundation of trust, you can always change your niche.   Get on the waitlist for FBA: https://jillfitfree.com/fba-waitlist/   Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.   Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com

    Destination Linux
    426: Linux Desktop hits 5%, Fairphone drops Gen 6, & Wayback might save your favorite X desktop

    Destination Linux

    Play Episode Listen Later Jul 7, 2025 59:03


    video: https://youtu.be/C1Z_e2W2i8g In this episode of Destination Linux, we discuss the Fairphone 6's modular design for sustainability and its role in addressing e-waste. We engage with listener feedback, notably Frank's story about essential tremors, highlighting the importance of tech accessibility. Our conversation also covers Wayback, a Wayland compositor enhancing compatibility with X11, and the impact of Valve's Proton integration on Linux gaming. We celebrate Linux reaching a 5% desktop market share and introduce IP Lookup, a useful tool for IP information. All this and much more! Forum Discussion Thread (https://destinationlinux.net/forum) Download as MP3 (https://aphid.fireside.fm/d/1437767933/32f28071-0b08-4ea1-afcc-37af75bd83d6/e3d848a4-96c6-4ba9-b485-dace24f7e34f.mp3) Support the show by becoming a patron at tuxdigital.com/membership (https://tuxdigital.com/membership) or get some swag at tuxdigital.com/store (https://tuxdigital.com/store) Hosted by: Ryan (DasGeek) = dasgeek.net (https://dasgeek.net) Jill Bryant = jilllinuxgirl.com (https://jilllinuxgirl.com) Michael Tunnell = michaeltunnell.com (https://michaeltunnell.com) Chapters: 00:00 Intro 02:05 Community Feedback 15:38 Sandfly Security, agentless Linux security [ad] 18:15 Fedora Keeping 32-bit Libraries 19:12 Wayback: Run Classic X Desktops on Wayland 25:53 Fairphone 6 Launches: Modular, Private, and Built to Last 34:12 GrapheneOS vs. Fairphone 37:25 Proton for All: Steam Flips the Switch! 38:43 Linux Desktop Hits 5%: from Niche to Noticed 47:10 IP LookUp: Hacker Vibes in a Clean GUI 48:27 Support the Show 54:36 Outro 57:50 Post Show Links: Community Feedback https://destinationlinux.net/comments (https://destinationlinux.net/comments) https://destinationlinux.net/forum (https://destinationlinux.net/forum) Sandfly Security, agentless Linux security [ad] https://destinationlinux.net/sandfly (https://destinationlinux.net/sandfly) Fedora Keeping 32-bit Libraries https://discussion.fedoraproject.org/t/f44-change-proposal-drop-i686-support-system-wide/156324/404 (https://discussion.fedoraproject.org/t/f44-change-proposal-drop-i686-support-system-wide/156324/404) Wayback: Run Classic X Desktops on Wayland https://github.com/kaniini/wayback (https://github.com/kaniini/wayback) https://www.osnews.com/story/142664/wayback-experimental-layer-to-run-x-desktop-environments-on-wayland/ (https://www.osnews.com/story/142664/wayback-experimental-layer-to-run-x-desktop-environments-on-wayland/) Fairphone 6 Launches: Modular, Private, and Built to Last https://shop.fairphone.com/the-fairphone-gen-6 (https://shop.fairphone.com/the-fairphone-gen-6) Proton for All: Steam Flips the Switch! https://www.gamingonlinux.com/2025/06/steam-update-brings-accessibility-settings-and-proton-enabled-by-default-to-make-linux-gaming-simpler/ (https://www.gamingonlinux.com/2025/06/steam-update-brings-accessibility-settings-and-proton-enabled-by-default-to-make-linux-gaming-simpler/) Linux Desktop Hits 5%: from Niche to Noticed https://gs.statcounter.com/os-market-share/desktop/united-states-of-america (https://gs.statcounter.com/os-market-share/desktop/united-states-of-america) https://www.reddit.com/r/linux/comments/1lpepvq/linuxbreaksthrough5shareinusadesktopos/ (https://www.reddit.com/r/linux/comments/1lpepvq/linux_breaks_through_5_share_in_usa_desktop_os/) https://ostechnix.com/linux-reaches-5-desktop-market-share-in-usa/ (https://ostechnix.com/linux-reaches-5-desktop-market-share-in-usa/) IP LookUp: Hacker Vibes in a Clean GUI https://flathub.org/apps/io.github.bytezz.IPLookup (https://flathub.org/apps/io.github.bytezz.IPLookup) Support the Show https://tuxdigital.com/membership (https://tuxdigital.com/membership) https://store.tuxdigital.com/ (https://store.tuxdigital.com/)

    The Gareth Cliff Show
    Niche Is the New Power

    The Gareth Cliff Show

    Play Episode Listen Later Jul 7, 2025 55:37


    7.07.25 Pt 2 - Is the age of mega-influencers over? Gareth and Leigh-Ann dive into the new world of niche power and intimate influence with special guest Ronen Aires. They unpack the rise of Gen Z economics—how this generation is flipping spending habits, reshaping the job market, and forcing companies to rethink everything from brand loyalty to workplace culture The Real Network

    Too Niche?
    Summer 2025: Niche or Sheesh? with THNK1994

    Too Niche?

    Play Episode Listen Later Jul 4, 2025 49:04


    I'm joined by my favorite pop culture historians Matt Harkins and Viviana Olen of THNK1994 for a special Summer 2025: Niche or Sheesh? We get into everything from And Just Like That hot takes to Toner Wars on skinTok, Tracy Anderson's baguette-gate, and the frozen yogurt renaissance. We also talk real-life housewife run-ins (hi Phaedra! hi Kenya!) and their upcoming Gallery Girls live show in NYC. For notes and links to everything mentioned in this episode, check out the Too Niche Mood Board for free on Substack.

    new york city kenya substack niche sheesh tracy anderson gallery girls matt harkins viviana olen thnk1994