Podcasts about Niche

Kirsten Graham is a virtual assistant (VA) and outsourcing expert who helps business owners reclaim their time, boost productivity, and scale smart—primarily through leveraging overseas talent. With a background in real estate, mortgages, and entrepreneurship, Kirsten is passionate about teaching entrepreneurs and professionals how to delegate low-value tasks, streamline their operations, and focus on high-impact activities. As co-founder of Six Figure Business Coaching, she helps her clients move from invisibility to visibility through video marketing, podcast guesting, and skilled virtual support. On this episode we talk about: Kirsten's first dollar earned through babysitting and her early journey into entrepreneurship Moving from real estate and mortgage to running a business that connects clients with remote talent worldwide Why hiring VAs for $6–$8 an hour can transform a business's profitability and owner's freedom The importance of hiring for very specific tasks rather than seeking a “unicorn” VA who does everything How treating remote team members with respect, paid time off, and long-term opportunities leads to retention and success The step-by-step model her company uses: interviewing, hiring, vetting, and training VAs for real estate, coaches, and service businesses Business models in the VA/outsource space: agency-style vs. direct-hire, margin differences, scalability, and how to choose a right-fit path The power of niching down (e.g., offering HighLevel-trained VAs or bookkeeping-specific VAs) and how to grow from a narrow offer Integrating AI: how today's VAs must be AI-fluent and how business owners can multiply efficiency by combining VAs and automation Why “boring” service businesses—like bookkeeping, HVAC, plumbing—are among the most reliable, profitable, and least likely to be automated by AI Buying, not just starting, a business: opportunities in acquiring already-running companies and upgrading them through outsourcing and systems Top 3 Takeaways Outsource for Freedom and Profit: Move all $6–$8/hour tasks off your plate; focus on what grows your business, not what just keeps it running. Niche, Train, and Systematize: Specialize your offer (e.g., marketing VAs, bookkeeping VAs, software-specific VAs) and use robust SOPs and ongoing training for client satisfaction and scale. Combine Talent, AI, and Acquisition: The biggest wins come from integrating skilled remote talent with AI-powered automations—whether you're starting from scratch or buying a business to modernize. Notable Quotes “If you're doing a $6 an hour task, you're doing it wrong. You should have someone else doing those tasks for you.” “It's easier to hire someone and keep them for years than to constantly replace people. Treat your VAs well—they're your team.” “Boring, unsexy businesses—like HVAC, bookkeeping, auto repair—are not going to be replaced by AI anytime soon, but they're always going to be profitable and needed.” Connect with Kirsten Graham: Website: sixfigurebusinesscoaching.com

As a tech consultant, you're probably exhausted from chasing every opportunity that comes your way - bouncing between industries whenever a referral pops up. You know you need to specialize, but choosing a niche feels risky when you're already pulling in decent revenue and worried about leaving money on the table. The truth is, staying a generalist is what's keeping you stuck doing $15K implementations instead of leading $50K+ transformations. In this episode, I share the exact 4-filter system that separates profitable niches from time-wasters. You'll learn how to identify niches with urgent problems, real budgets, and scalable potential - the same approach my clients use to stop competing on price and start commanding premium rates for their expertise.Resources and LinksWatch the FREE Training: The 3P System for Profitable Consulting605 - You Can't Own a Niche You Don't Understand420 - The Riches Are in the Niches with Alison Strickland388 - Super Niche to Scale FasterPrevious episode: 622 - Why Your Clients are Still Stuck in CRM Hell at 10PM (And How AI Fixes It) with Gaurav BhattacharyaCheck out more episodes of The Paul Higgins PodcastSubscribe to our YouTube channel: @PaulHigginsMentoringJoin our newsletterSuggested resources

#265 Non-SaaS Marketing | In this episode, Matt sits down with Sandra Rand, a fractional head of marketing who works with early-stage, non-SaaS B2B companies. She's led marketing for PE-backed, self-funded, and services-based businesses, where big budgets and SaaS-style playbooks aren't the norm. She's also building the Non-SaaS Marketers subgroup inside Exit Five to support others facing the same challenges.Matt and Sandra cover:How non-SaaS teams drive growth without demos, PLG, or huge lead volumeWhy events, word of mouth, and referrals often outperform funnels in these orgsTactical ideas for gifting, partnerships, and pipeline-building on a lean budgetWhether you work in SaaS or not, you'll walk away with creative, scrappy strategies to build trust and drive results in B2B.Timestamps(00:00) - – Intro (03:04) - – Why Exit Five launched the Non-SaaS group (08:24) - – What makes non-SaaS marketing different (11:44) - – Budgets, sales cycles, and team structure (16:34) - – Why brand and trust matter more (18:44) - – Events > funnels in non-SaaS (28:40) - – How to build brand on a budget (34:10) - – Word-of-mouth and referral tactics (38:50) - – Gifting and relationship-driven growth (44:50) - – Scrappy, creative plays that actually work (50:20) - – What's next for the Non-SaaS community Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***Today's episode is brought to you by Zuddl.We're halfway through 2025, and one thing's clear: events continue to be one of the highest performing marketing channels. Niche meetups, conferences, curated dinners, networking - you name it. Everyone's leaning in.Events are a core part of our playbook this year at Exit Five. So far, we've hosted two virtual sessions each month, one large virtual event, one in-person meetup, and we're deep in the weeds planning our Drive conference coming back to Vermont this September.Zuddl helps us run a smarter event strategy - from driving registrations, managing invites, automating comms, reminders, analytics, tracking. Their Salesforce integration also makes it simple to report on pipeline and revenue from events without pulling in ops.On top of that, the differentiator with Zuddl is how their team is insanely good at supporting us. They always go above and beyond for us - and that's how we've been able to keep the momentum going with 12+ events already this year, with plenty more to come.If events are part of your marketing strategy, you need to look at Zuddl to see how companies like Zillow, CrowdStrike, and Iterable are using the top event platform for Business events in 2025. Head over to zuddl.com/exitfive to learn more. 

In this episode of the Que Bola Podcast, I had the pleasure of sitting down with the Ortiz family, Oscar and Cat, who have made a name for themselves in the world of content creation. We kicked off the conversation by diving into the meaning behind their name, "Ortiz Family 275," which represents their wedding date and the five members of their family. It was fascinating to learn that both Oscar and Cat hail from Texas but moved to Florida at a young age, leading to their unique blend of cultural influences. As we explored their journey, they shared how they began creating content during the COVID-19 pandemic in 2020. Initially, Cat was encouraged by a cousin to start a TikTok account, and after posting a video with Oscar that went viral, they decided to focus on couple-oriented comedic skits. Their content has since evolved, and they now boast an impressive following of 2.5 million on TikTok and nearly 700,000 on Instagram. We discussed the differences between Miami and Broward County, highlighting the distinct cultures and flavors of each area. Oscar and Cat expressed their love for local support and the challenges of gaining recognition in a city like Miami, where competition and skepticism can be high. They also touched on the importance of staying true to their comedic style while navigating the ever-changing landscape of social media algorithms. Throughout our conversation, we delved into the intricacies of content creation, including the balance of scripting versus spontaneity in their videos. They shared how they often capture genuine moments from their daily lives, which resonate with their audience. The couple also opened up about the challenges of working together as both partners in life and in business, emphasizing the importance of communication and understanding in their relationship. One of the highlights of the episode was when Cat recounted a recent milestone: being invited to a significant Netflix event in California. This opportunity marked a turning point in their journey, showcasing the growth and recognition they have achieved in the industry. They also discussed the role of their manager in helping them navigate brand partnerships and the complexities of working with companies. As we wrapped up the episode, Oscar and Cat offered valuable insights for aspiring content creators, emphasizing the importance of authenticity, resilience, and the willingness to adapt in a rapidly evolving digital landscape. Their story is a testament to the power of creativity and collaboration, and I left the conversation feeling inspired by their journey and the bright future ahead for the Ortiz family.

Adrianos did not initially plan to become a lawyer, but after finishing law school, he decided to start his own practice rather than work for someone else. He met a mentor who took him under his wing and encouraged him to take on a car accident case, which ended up being a turning point where Adrianos gained trial experience and won an $80,000 verdict. This experience convinced Adrianos that he could succeed as a personal injury attorney. Adrianos decided to focus his practice on serving the Brazilian and Portuguese community in Los Angeles, as he saw a need that was not being met. His own family's experience immigrating to the US and facing challenges like language barriers and lack of support networks inspired him to help this underserved population. Adrianos works to build trust, provide education, and offer extra support services to his clients from this community. Visit Law Offices of Adrianos Facchetti here: https://facchettilaw.com/. See all episodes or subscribe to the Personal Injury Marketing Minute here: https://optimizemyfirm.com/podcasts/. Transcript: Lindsey: Welcome to the personal injury marketing minute, where we quickly cover the hot topics in the legal marketing world. I'm your host, Lindsey Busfield. Some of my favorite episodes are when we dive into the stories of professionals making a real impact in their communities. Today's guest is doing just that, and in a way that is both personal and powerful. Adrianos Facchetti: is not your average personal injury attorney. Based in Los Angeles, he's built a thriving practice by serving a very specific community, Brazilian and Portuguese immigrants. And the reason? It's deeply rooted in his own story, which gives him a rare and authentic cultural connection to the people he now advocates for in court. From overcoming language barriers to navigating the complex U.S. legal system. problem... Here He's made it his mission to protect and empower those who often feel overlooked or misunderstood. Thank you so much for joining us today, Adrianos.   Adrianos Facchetti: Glad to be here.   Lindsey: Well, tell us a little bit about your origin story and how you got into law.   Adrianos Facchetti: So it wasn't like I was always planning on being a lawyer. In fact, when I had gone to law school, was probably the, I met like one lawyer until that point. But it was sort of a default position. I wasn't really sure what I wanted to do, and I wanted to sort of keep my options open. Then when I finished law school, just because of my background, my dad had started his own businesses. My brother started his own businesses. I think we were all just too stubborn to work for somebody else that would have made a horrible employee. And so I knew I wanted to start my own thing. And so when I started out, I had no connections, nothing. My parents had come from Brazil and Argentina. And so it wasn't like I had, you know, a silver spoon. My mouth or any kind of connections. And then I figured out that I needed to get business, right? And so I had met a mentor about two years in, and I had no idea what I was doing. And he said to me, look, I'm going to sort of take you under my wing. I'm going to teach you what to do. I said, great. And we started doing kind of litigation. So real estate litigation, business litigation, whatever you can think of. And then one day, he says to me, we're going to do a car accident case. And I said, I'm not sure I want to do that, George. And he says, we are going to do it. So I said, okay, fine. So long story short, we're working on this case, and we were like the fourth attorneys in the case, so it's not a good case. And he says the policy limits are $25,000 and the offer is $7,500. And I'm calculating that that's about 200 bucks in my pocket, which was like a million dollars for me. I needed the money badly. said, yeah. He says, no, we're going to go to trial.

What if you could really be exactly who you are, connect with people, and create your most successful business from that place? Wouldn't you want to?In this episode, Diana Murphy, life and mindset coach for high-impact leaders, owners, and entrepreneurs, shares:- How she landed in her most powerful niche yet- Why self-permission and body work have been the biggest game-changers lately- How to tap into your inner knowing and do things your way- The awesome way she's nurturing her community and gaining referralsThis episode is a great place to start asking some important questions and help you keep going on your path.What do you already bring to the table? It can always get more powerful. -----** If you enjoyed this episode, make sure to hit that subscribe button, share it with a friend, like and/or leave a comment. I appreciate each one! **Prefer video (with closed captioning)? Head to YouTube: ⁠https://youtu.be/bEPhyca4woA-----Here's the link to the episode Allison Hardy referenced in today's intro: ⁠Episode 423 | The Biggest Lie About Email Marketing⁠-----Diana Murphy is a life and mindset coach for: - CEOs- Entrepreneurs- Business leaders- Anyone making a significant shift (e.g., a new role or life circumstance, selling a business, etc.)…who wants to lead with integrity and heart.You can learn more about her and her services at dianamurphycoaching.com.Check out her podcast, The Leader's Table. Or connect with her on social (she's "Diana Murphy Coach" or "Coaching" in all the places).-----To learn more about me, Caryn Gillen, and the work that I do with high-integrity coaches and remarkable humans…Sign up for my weekly newsletter, The Playbook: ⁠https://caryngillen.activehosted.com/f/25⁠Connect with me on social: I'm ⁠@caryngillen⁠ in all the placesOr grab this free resource I made just for you, The 20-Minute Niche Cure: ⁠https://caryngillen.lpages.co/niche-cure/⁠I have lots of different options (and price points) for how I can support you.If you think I'm the coach for you, you're probably right! Message me to connect, and we can figure out together where you fit.

CPA Life Rewind features accounting firm coach Geraldine Carter this week, as we look back on the highlights of her two-part conversation with John Randolph on Episode 73. With a background in engineering, Geraldine's experience in founding her own business led her to realize the challenges many CPAs face as business owners themselves. She talks about how to simplify your practice and create value for your clients that they want to pay you more for, reducing your hours while increasing your income, narrowing your focus and niching to make your work easier both to do and to market, and more absolutely brilliant insights. If building a thriving, fulfilling practice is your goal, then the first thing you need to do is listen to Geraldine's insights in this episode. Get the full show notes and more resources at CPALifePodcast.com

In this episode, Lauren talks to the seller of an Amazon FBA business created in April 2023 in the health & fitness and supplements niches. Listen in to find out how the business makes an average of $11,848.00 per month in net profit, why the seller has decided to sell, the lessons learned from running the business, and much more. Visit https://empireflippers.com/listing/85515 to learn more about this business.

In this episode, Lauren talks to the seller of an Amazon FBA business created in May 2019 in the health & fitness and supplements niches. Listen in to find out how the business makes an average of $40,971.00 per month in net profit, why the seller has decided to sell, the lessons learned from running the business, and much more. Visit https://empireflippers.com/listing/85543 to learn more about this business.

In this episode, Lauren talks to the seller of an eCommerce and subscription business created in January 2020 in the personal care and medical niches. Listen in to find out how the business makes an average of $13,806.00 per month in net profit, why the seller has decided to sell, the lessons learned from running the business, and much more. Visit https://empireflippers.com/listing/85884 to learn more about this business.

In this episode, Lauren talks to the seller of an Amazon FBA business created in April 2019 in the pet care, health & fitness, and supplements niches. Listen in to find out how the business makes an average of $5,785.00 per month in net profit, why the seller has decided to sell, the lessons learned from running the business, and much more. Visit https://empireflippers.com/listing/85547 to learn more about this business.

In this milestone 90th episode of the Business of Style podcast, we delve into the transformative power of defining a niche for your personal styling or image consulting business. Discover why getting crystal clear on your niche is essential for shaping a strong, magnetic brand. Whether you're just starting out or pivoting your business, learn how to align your brand with the clients you're truly meant to serve. Tune in to explore common mistakes personal stylists make and gain actionable steps to create a brand that resonates with your ideal clients. Don't miss this insightful discussion on how a well-defined niche can elevate your personal styling business to new heights.And, don't forget if you want more training and resources to help you grow your personal styling business into a 6-figure success, then visit www.styleacademyintl.com

How far has the industry come along the paper bottle journey - and can they move from niche to mainstream? Victoria Hattersley spoke with Jamie Stone from PA Consulting (co-founder of the Bottle Collective) to find out.Packaging Europe's podcast, featuring the leading international figures in packaging innovation, sustainability and strategy, is now weekly! Be sure to subscribe so you don't miss an episode.For more packaging news, interviews and multimedia content visit Packaging Europe.

The riches are in the niches, but how do you find your niche? Today we're sharing simple exercises and frameworks to help you find a side hustle niche that fits you. There's a lot of stress around picking the "right" thing, but we're going to make this easier. You want to pick a place to play where you can thrive and get excited to show up. Full Show Notes: How to Find Your Side Hustle Niche Sponsor: Intuit — Join Intuit's world-class network of Tax and Bookkeeping Experts!

Niche Dating Apps by Maine's Coast 93.1

In this episode, Libby sits down with Ryan Townsley of Town Capital to talk all things niching down, building systems, and doing it before you're ready.

If you're a coach, mentor, or trainer struggling to get more clients online, this episode is your game-changer. Jeremiah Krakowski shares exactly how to identify and dial in your most profitable niche—not just the kind of people you can help, but the specific audience who's already searching for what you offer and is ready to invest. With 22+ years of experience building multi-6 and 7-figure coaching businesses, Jeremiah walks you through: ✅ Why your niche is a WHO, not a what ✅ How to filter out noise and focus on your best-fit clients ✅ Using AI and ChatGPT prompts to brainstorm high-converting niches ✅ Creating desire-based offers that generate leads and sales ✅ The #1 shift to finally scale your group coaching business Whether you're just starting out or ready to scale, this episode will help you turn clarity into clients—and clients into consistent income.

Send us a textAndy Davis and Rory Flashman are joined by special guests Adam Gibson, VP of DC Partnerships at Baxtel, and Lauren Ryder, CEO at Leading Edge Global, for another episode of the Inside Data Centre Podcast at Datacloud Cloud Global Congress, Cannes.This episode explores topics from the talent industry, and how diversity of thought – from across multiple industries – can create more innovative solutions, the growing challenges of burn out, and various communities are coming together in the industry to support and build each other up.Going from a niche industry to a global stage, the discussion highlights how connections and collaboration are key to growing the digital landscape!Support the showThe Inside Data Centre Podcast is recorded in partnership with DataX Connect, a specialist data centre recruitment company based in the UK. They operate on a global scale to place passionate individuals at the heart of leading data centre companies. To learn more about Andy Davis and the rest of the DataX team, click here: DataX Connect

Get my new book: https://bronsonequity.com/fireyourselfDownload my new special report - How to Use Inflation to Your Advantage - www.bronsonequity.com/inflationUnlock the secrets to raising capital through authentic relationships and strategic podcasting with host Bronson Hill and co-host Nate Hambrick, author of The 18 Laws of Leverage, in an insightful conversation with Dave Dubeau, a seasoned capital raiser and podcasting expert, recorded in June 2025. Having raised millions and helped his students secure hundreds of millions in real estate deals, Dave shares his journey from early podcasting mistakes to building a turnkey podcasting service that connects syndicators with accredited investors. By focusing on the guest, creating genuine connections, and leveraging referrals, Dave's approach transforms podcasting into a powerful tool for building trust and raising capital. Learn how to overcome impostor syndrome, position yourself as a leader, and use “guerilla warfare marketing” to stand out in a noisy digital world.TIMESTAMPS00:42 - Intro: Capital raising with Dave Dubeau01:12 - Mindset shift: Harnessing attention for capital01:41 - Dave's journey: From mistakes to millions raised03:08 - Impostor syndrome: Overcoming early podcasting hurdles05:31 - Strategic podcasting: Interviewing ideal investors08:09 - Guerilla marketing: Standing out in a crowded space10:17 - Online credibility: Leveraging reviews and backlinks11:39 - Turnkey podcasting: Done-for-you investor connections16:21 - Niche targeting: Engaging medical professionals19:08 - Future trends: Authentic connections vs. deep fakes21:23 - In-person value: Building trust at masterminds24:19 - Identifying avatars: Tailoring podcasts to investors27:16 - Trifecta strategy: Updates, testimonials, referrals32:59 - LinkedIn leverage: Connecting with second-degree contacts35:00 - Scalable products: Books and courses for passive income41:15 - Connect with Dave: Free book and resources42:21 - Takeaways: Trust, service, and strategic podcastingConnect with the Guest:LinkedIn: https://www.linkedin.com/in/davedubeauWebsite: 20AccreditedInvestorsBook.com#RaisingCapital#PodcastingForBusiness#RealEstateInvesting#BuildingTrust#GuerillaMarketing#InvestorRelations#FinancialSuccess

Send us a textRunning ads for a high-ticket product without conversions can feel impossible. Learn how low-volume keyword targeting and better image stacks help separate premium listings. Long-tail exact matches and pain-focused terms are proven ways to improve ad relevance and performance.Struggling to sell a high-priced product? Let's map out how to beat low-cost competition: https://bit.ly/4jMZtxuWatch these videos on YouTube:Use Brand Analytics to Increase Sales https://www.youtube.com/watch?v=HnUKZXZ9uEk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=4Simplify Amazon Listing Compliance https://www.youtube.com/watch?v=ArGPygUCFpk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=11-----------------------------------------------Struggling with your listing? Contact us: https://bit.ly/4kRnPa7Stop wasting ad spend. Grab our FREE Amazon PPC guide and start making your clicks count: https://bit.ly/4kVZ9gMTimestamps00:00 - Why the Product Relaunched After Ratings Dropped00:15 - Expectations vs. Reality: Weekly Sales Targets00:24 - Price Gap Between Premium and Standard Listings00:44 - Why Product Page Differentiation Matters01:04 - Listing Improvements Matter More Than Ads01:29 - No Product Page Targeting for High Ticket Strategy01:56 - Example Strategy from Similar Product Case02:22 - Importance of Visual Differentiation in Main Image02:34 - Targeting Low-Search, High-Relevancy Keywords03:10 - Back Pain and Long-Tail Keywords for Better Targeting03:45 - Final Tips for Niche, High-Ticket Ad Strategy03:53 - QR Code and Link Mentioned for More Help----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Why is there a lack of service businesses in the wizarding world? Following up on our earlier episode about magical businesses, our technical director, Emma Nicholson, joins us to continue the conversation. Perhaps there aren't many businesses that provide services, as opposed to goods, to wizards because people with magical skills should be able to easily do household tasks for themselves. Not being able to do so is seen as shameful. Consider the characters who perform manual labor or do maintenance work - house-elves, Squibs like Filch, low-level Ministry employee Reg Cattermole. What about entertainers, such as magical athletes and musicians? Is that kind of physical work different? Previous guest David Martin also wrote in wondering about what is considered a service business. Gringotts? The Knight Bus? St. Mungo's Hospital? Niche specialized skills or blended businesses that provide a product as well as a service, like newspapers or wedding marquee rentals, seem to be different than straightforward services. What does this say about the significance of tangible objects wizards can own? Why don't wizards open businesses to provide services to Muggles, secretly using magic to easily make or fix things? Why is any wizard poor when there's a whole untapped market of Muggles who would have more need of their skills? The International Statute of Secrecy and resulting segregation between wizards and Muggles may stop anyone from crossing that line. Magic leaves a trace, and magical repairs may not always work exactly as intended or may be suspiciously effective. The risks may just not be worth it to most people.

#264 Async Work | In this episode, Dave is joined by Ashley Faus, Director of Lifecycle Marketing at Atlassian, and Dr. Molly Sands, Head of the Teamwork Lab at Atlassian. Ashley brings deep experience in cross-functional B2B marketing leadership, while Molly leads a team of behavioral scientists designing better ways for teams to collaborate. Together, they unpack how Atlassian has rethought marketing org structure, internal comms, and meetings to drive higher output with fewer syncs.Dave, Ashley, and Molly cover:The framework Atlassian uses to reduce meetings and communicate asynchronously (including how to structure updates that actually get read)How to balance transparency with clarity and avoid information overload across Slack, Loom, and ConfluenceTactical ways to structure team rituals, recurring meetings, and brainstorms to focus on output, not performative busyworkYou'll walk away knowing how to run a leaner, more effective marketing team (without drowning in Slack and Zoom).Timestamps(00:00) - – Intro (03:34) - – Why marketers showed up live: too many meetings, too little output (06:34) - – Meet the guests: Ashley Faus and Dr. Molly Sands from Atlassian (09:04) - – What “Team Anywhere” means at Atlassian (11:04) - – The difference between information sharing and real connection (13:34) - – Why marketing updates often fall flat internally (15:34) - – How to communicate clearly inside the org (and get your message read) (19:04) - – Structuring updates: topic, who it's for, action, context (22:04) - – When you need a meeting vs. when async works better (26:04) - – “Sparring” meetings: real-time collaboration between equals (28:34) - – What actually builds team connection (hint: not team happy hours) (32:50) - – Async tools Atlassian uses across marketing (35:20) - – Getting quiet team members to contribute in meetings (37:50) - – How Atlassian runs recurring team rituals without wasting time (41:50) - – Cross-functional alignment: structure, scorecards, and shared goals (44:50) - – Best practices for async tools like Loom and Confluence (47:50) - – Do brainstorming meetings even work? Here's when they do. (50:50) - – What to share with non-marketers (and what to skip) (53:50) - – Why creating focus is the most underrated leadership skill (55:50) - – Final takeaways from Ashley and Molly Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***Today's episode is brought to you by Zuddl.We're halfway through 2025, and one thing's clear: events continue to be one of the highest performing marketing channels. Niche meetups, conferences, curated dinners, networking - you name it. Everyone's leaning in.Events are a core part of our playbook this year at Exit Five. So far, we've hosted two virtual sessions each month, one large virtual event, one in-person meetup, and we're deep in the weeds planning our Drive conference coming back to Vermont this September.Zuddl helps us run a smarter event strategy - from driving registrations, managing invites, automating comms, reminders, analytics, tracking. Their Salesforce integration also makes it simple to report on pipeline and revenue from events without pulling in ops.On top of that, the differentiator with Zuddl is how their team is insanely good at supporting us. They always go above and beyond for us - and that's how we've been able to keep the momentum going with 12+ events already this year, with plenty more to come.If events are part of your marketing strategy, you need to look at Zuddl to see how companies like Zillow, CrowdStrike, and Iterable are using the top event platform for Business events in 2025. Head over to zuddl.com/exitfive to learn more. 

Nathan (NDub) invites childhood friend and entrepreneur Dan Whiteley to chat about building a profitable niche while sharing their childhood memories. Dan shares insights from his experience running A.L. Merryman Company, a specialized executive search firm in the construction industry, and discusses the impact of AI on the sector. He also covers the challenges of affordable housing and innovative construction solutions through the Community Roots Collaborative. Guest Name: Dan Whiteley Title: Executive Recruiter & President Business: A.L. Merryman (https://merrymanco.com) LinkedIn: https://www.linkedin.com/in/constructionrecruiting/

I'm following up on this week's Top 5 Niches and doing a Dot Day inspired design tutorial where I show how to create two different styles of Dot Day designs!

Welcome back to the Shift with Elena Agar Podcast! In today's episode, Elena sits down with Candice Mitchell, a powerhouse in the world of talent and learning development. Candice shares her unique journey into the L&D space, highlighting how she chose the field from the very beginning—unlike many who “fall into” the profession. With 18 years of experience building talent strategies across organizations of all sizes, Candice offers a behind-the-scenes look at how she helps companies create thriving, future-focused learning cultures from scratch.The conversation dives into the realities facing modern organizations: when is the right time to invest in L&D, how AI is reshaping learning functions, and why “whole-person capability” is the new cornerstone for business success. Candice shares actionable advice for L&D professionals to amplify their business impact, including why it's crucial to move beyond traditional content creation towards strategic business partnership and how to keep talent development relevant in the age of automation.Get ready to discover Candice's practical frameworks, fresh perspectives on the future of work, and her heartfelt advice for professionals eager to make their mark in a changing talent landscape. Whether you're an HR leader, L&D practitioner, or simply curious about the future of work, this episode will inspire you to shift your mindset and unlock new potential for your organization and your career.Time Stamps:00:00 Discovering a Career in L&D03:57 "Niche in Learning Development"06:33 Recognizing Workforce Complacency Signs09:36 "Adopting AI in Workforce Training"14:12 Abandon Content, Embrace Strategy16:11 Technology-Driven Learning Strategies20:30 Emphasizing Human Skills Over AI25:06 Strategic Talent Development Impact26:09 Workforce Planning and the Infinity Loop30:10 "Retain Talent, Increase Value"Connect with Candice on LinkedIn: https://www.linkedin.com/in/candicemitchelltdnerd/Get a free "L&D Impact Toolkit"- https://talentdevelopmentnerds.com/impactCheck out the Talent Development Academy: https://talentdevelopmentnerds.com/tdaFollow Elena: LinkedIn: https://www.linkedin.com/in/elenaagaragimova/Instagram: https://www.instagram.com/elenaagaragimova/Website: https://elenaagar.com/Listen on:Apple: https://podcasts.apple.com/us/podcast/shift-with-elena-agar/id1530850914Spotify: https://open.spotify.com/show/5UKh6dWcuQwJlmAOqD8wij

This week's episode is something special, a live coaching session with Max Gorman, the 20-year-old indie dev behind CarSnap - an AI-powered app that helps users identify and compare cars in seconds.Max built the entire app himself while studying Computer Science at the University of Michigan and working full-time as a software engineer. He's grown the app with zero paid ads, leveraging influencer marketing, ASO, and scrappy growth tactics, but now he's ready to take it to the next level.Max is one of Steve's youngest (and longest-time) followers and in this livestream, Steve coaches Max live - breaking down what's working, what to improve, and how to grow CarSnap into a top-ranked AI app for car lovers. If you're an indie dev building in public or working on your own apps, this is the real-time roadmap you've been looking for.You will discover:✅ Steve's live teardown of CarSnap's ASO strategy✅ Quick wins for improving onboarding & retention✅ Growth hacks for niche apps without paid ads✅ How to stand out when your audience isn't on the App StoreLearn More:Connect with Max:https://www.linkedin.com/in/max-gormanWork with us: https://www.appmasters.comIndie App Santa: https://www.indieappsanta.comGet training, coaching, and community: ⁠https://appmastersacademy.com/*********************************************SPONSORSYou ever work with a tool where the support feels like...a ghost town? Yeah, not AppsFlyer.Their support team is massive — like 5x bigger than the industry average. They're global, 24/7, and actually helpful!If you're scaling your app and don't want to be left hanging, check out AppsFlyer dot com or book a demo by clicking this https://tinyurl.com/AppsFlyerAM*********************************************Everyone's talking about web2app funnels - the breakthrough strategy maximizing mobile revenue. But building them in-house takes months of development. web2wave eliminates the complexity with their innovative all-in-one platform✅ powerful drag-and-drop quiz builder✅ streamlined payments✅ comprehensive analytics✅ smart A/B testing✅ and moreLaunch high-performing web2app funnels in days, not months.Visit https://web2wave.com/ to create your web2app funnel for free.*********************************************Follow us:YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠*********************************************

This week's episode is something special, a live coaching session with Max Gorman, the 20-year-old indie dev behind CarSnap - an AI-powered app that helps users identify and compare cars in seconds.Max built the entire app himself while studying Computer Science at the University of Michigan and working full-time as a software engineer. He's grown the app with zero paid ads, leveraging influencer marketing, ASO, and scrappy growth tactics, but now he's ready to take it to the next level.Max is one of Steve's youngest (and longest-time) followers and in this livestream, Steve coaches Max live - breaking down what's working, what to improve, and how to grow CarSnap into a top-ranked AI app for car lovers. If you're an indie dev building in public or working on your own apps, this is the real-time roadmap you've been looking for.You will discover:✅ Steve's live teardown of CarSnap's ASO strategy✅ Quick wins for improving onboarding & retention✅ Growth hacks for niche apps without paid ads✅ How to stand out when your audience isn't on the App StoreLearn More:Connect with Max:https://www.linkedin.com/in/max-gormanWork with us: https://www.appmasters.comIndie App Santa: https://www.indieappsanta.comGet training, coaching, and community: ⁠https://appmastersacademy.com/*********************************************SPONSORSYou ever work with a tool where the support feels like...a ghost town? Yeah, not AppsFlyer.Their support team is massive — like 5x bigger than the industry average. They're global, 24/7, and actually helpful!If you're scaling your app and don't want to be left hanging, check out AppsFlyer dot com or book a demo by clicking this https://tinyurl.com/AppsFlyerAM*********************************************Everyone's talking about web2app funnels - the breakthrough strategy maximizing mobile revenue. But building them in-house takes months of development. web2wave eliminates the complexity with their innovative all-in-one platform✅ powerful drag-and-drop quiz builder✅ streamlined payments✅ comprehensive analytics✅ smart A/B testing✅ and moreLaunch high-performing web2app funnels in days, not months.Visit https://web2wave.com/ to create your web2app funnel for free.*********************************************Follow us:YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠*********************************************

We sit down with Geenay at Consortium Studio, who recently pivoted from the agency model that takes anything they can get to niching down.Only her niche is with luxury and premium brands.We're used to finding Facebook groups with our niche audience or guesting on podcasts in our niche to get in front of our clients.Geenay doesn't have that luxury... or perhaps she actually does have the luxury? She has to attend fancy parties and member-only clubs to rub shoulders with her target audience.----------------------------------Our recommended agency tools:everbrospodcast.com/recommended-tools/----------------------------------⭐⭐⭐⭐⭐As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.----------------------------------Want to connect with us? Reach out to us on the everbrospodcast.com website, subscribe to us on YouTube, or connect with us on socials:YouTube: @agencygrowthpodcastTwitter/X: @theagency_uLinkedIn: linkedin.com/company/agencyuFacebook: facebook.com/theagencyuInstagram: @theagencyuReddit: r/agency & u/JakeHundleyTikTok: @agency.u

Is your therapist website feeling… a little stale? You're not alone. But you don't have to burn it all down and start from scratch.In this episode, I walk you through a simple rubric you can use to “audit” your therapy website—no tech expertise required. We'll look at how clearly your message comes across, whether your site actually feels like you, and how to spot the areas that might be turning potential clients away without you realizing it.You can even use this tool with a trusted colleague to get an outside perspective—and then focus your energy on the areas that need the most love.Whether your site's been collecting dust for years or you're just wanting a fresh set of eyes, this video is here to help you reconnect with your voice, your brand, and your ideal clients.

In this episode, Lauren talks to the seller of a YouTube business created in June 2024 in the entertainment and digital media niches. Listen in to find out how the business makes an average of $2,957.00 per month in net profit, why the seller has decided to sell, the lessons learned from running the business, and much more. Visit https://empireflippers.com/listing/86598 to learn more about this business.

In this episode, Lauren talks to the seller of an Amazon FBA business created in January 2022 in the health & fitness and supplements niches. Listen in to find out how the business makes an average of $23,863.00 per month in net profit, why the seller has decided to sell, the lessons learned from running the business, and much more. Visit https://empireflippers.com/listing/85540 to learn more about this business.

#263 Marketing Strategy | Dave is joined by Jason Lyman, CMO at Customer.io, a customer engagement platform used by over 7,500 companies. Jason has led marketing at Dropbox, BetterCloud, and now heads a 30-person team driving growth across both PLG and sales-led motions.Dave and Jason cover:How to structure a B2B marketing org for scale, alignment, and channel ownershipWhy events are their #1 channel and how creative formats drive real pipelineThe KPI + OKR system they use to prioritize work and measure marketing's impactYou'll walk away with a clearer understanding of how to design your team, focus your strategy, and invest in channels that actually drive results.Timestamps(00:00) - – Intro (02:34) - – What Customer.io does and who they serve (03:34) - – Growth story: from bootstrapped to private equity-backed (05:34) - – Team size and breakdown of the 30-person marketing org (07:34) - – Balancing PLG and sales-led within one team (09:34) - – How the org is structured: focus teams vs. centers of excellence (11:34) - – Aligning team goals to sales motions and funnel stages (13:34) - – How Customer.io prioritizes internal marketing requests (15:34) - – Avoiding the “who bangs the table loudest” trap (16:34) - – Cross-functional alignment with sales and product (18:34) - – KPI vs. OKR: how Customer.io uses both (22:50) - – Examples of key KPIs for the business (24:50) - – How OKRs cascade across the org (26:50) - – Why structured goal setting leads to better marketing impact (28:50) - – What channels are working: events are back (29:50) - – Examples of creative event formats that build community (31:50) - – Building pipeline without pitching at events (33:50) - – How Customer.io defines and tracks long-term influence (36:50) - – The decline of SEO and rise of AI-influenced buying (38:50) - – Why positioning is more important than ever (40:50) - – Product and marketing alignment in a modern org (42:50) - – Selling both the product and the roadmap (43:50) - – Jason's one wish for marketers: better customer data (45:50) - – Personalization, adaptability, and breaking through the noise (46:50) - – Closing thoughts Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***Today's episode is brought to you by Zuddl.We're halfway through 2025, and one thing's clear: events continue to be one of the highest performing marketing channels. Niche meetups, conferences, curated dinners, networking - you name it. Everyone's leaning in.Events are a core part of our playbook this year at Exit Five. So far, we've hosted two virtual sessions each month, one large virtual event, one in-person meetup, and we're deep in the weeds planning our Drive conference coming back to Vermont this September.Zuddl helps us run a smarter event strategy - from driving registrations, managing invites, automating comms, reminders, analytics, tracking. Their Salesforce integration also makes it simple to report on pipeline and revenue from events without pulling in ops.On top of that, the differentiator with Zuddl is how their team is insanely good at supporting us. They always go above and beyond for us - and that's how we've been able to keep the momentum going with 12+ events already this year, with plenty more to come.If events are part of your marketing strategy, you need to look at Zuddl to see how companies like Zillow, CrowdStrike, and Iterable are using the top event platform for Business events in 2025. Head over to zuddl.com/exitfive to learn more. 

In this episode, Lauren talks to the seller of an Amazon FBA business created in February 2020 in the kitchenware and home niches. Listen in to find out how the business makes an average of $5,255.00 per month in net profit, why the seller has decided to sell, the lessons learned from running the business, and much more. Visit https://empireflippers.com/listing/83099 to learn more about this business.

Actis Partner Adrian Mucalov discusses how the firm views growth markets, and how these markets present opportunities to diversify in the infrastructure sector.

Are those pet concepts in a deck really getting the flavor you want into your games? Andy and Kyle talk about flavoring the baked potato that is our commander decks. Is that niche card or category delivering on the imagined interaction when the deck was brewed, giving you a nuanced and satisfyingly flavorful Magic experience? Or are there cases where we might be better served by getting back to basics with a deck and just delivering on a known Magic palette pleaser? (00:00:00) - Introduction (00:01:20) - The Idea of Niche Cards (00:17:00) - Use Case: Cards for Gylwain (01:03:50) - Use Case: Cards for Butts Decks (01:31:40) - Use Case: Cards for Partner Exile Casting (02:15:00) - Closing Thoughts Look for links to deck lists on our lists-from-the-pod channel on Discord. ------------------- ------------------- Music this episode comes courtesy of: Makeup and Vanity Set – https://makeupandvanityset.bandcamp.com/

On the podcast we talk with Eric about his journey from a failed first app to success with his second, the advantage of building for problems people are already talking about, and why he turned down a lucrative acquisition offer to keep building.Top Takeaways:

Send us a textThis video shares the journey of creating a fungi-based soil amendment product for Amazon. It dives into the challenges of launching in a regulated gardening niche, overcoming algorithm issues, and building real brand awareness. Sellers will hear insights about organic certifications, Amazon compliance, and long-term B2B growth strategies in a seasonal category.Built something real like this brand? Get expert help to scale it smarter: https://bit.ly/4jMZtxu#AmazonSellerTips #BuildYourBrand #AmazonBrandStrategy #EcommerceGrowth #SellingOnAmazonWatch these videos on YouTube:You're Losing DTC Sales Over These Simple Mistakes! https://www.youtube.com/watch?v=NRUl0QIPuj8&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=8Amazon Is Spying on Your DTC Site Right Now! https://www.youtube.com/watch?v=wiw06RkO6no&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=13-------------------------------------------------Want to turn Amazon buyers into loyal customers? Book your DTC strategy call today: https://bit.ly/4le9LrBRunning ads blind? Grab the PPC guide that actually works: https://bit.ly/4kVZ9gMTimestamps00:00 - Product Origin in a Competitive Gardening Niche00:35 - Industry Problem That Sparked the Idea01:41 - Why Traditional Fertilizer Wasn't Working02:26 - Challenges with Urban Soil and Home Development03:09 - Turning Fungi Into a Scalable Product04:08 - Taking the Regulated Path, Not the Easy One05:01 - Scientific Validation and Certifications06:10 - University Field Trials for Product Testing07:21 - Fighting Algorithm Flags on Organic Claims08:45 - Compliance Battles with Amazon10:10 - Choosing Amazon Despite the Challenges11:02 - Using Sales to Prove Retail Demand12:13 - Amazon as a Branding and Awareness Tool13:14 - Difference Between Real Brands vs. Amazon Brands14:21 - Advertising that Pays for Itself15:14 - Using Amazon for Seasonal Market Research16:25 - Tracking Regional Sales Trends by Season17:45 - Dealing With Seasonal Inventory Issues18:43 - Limitations of Amazon FIFO in Canada19:40 - Managing Expiry-Sensitive Inventory20:59 - Real Use Cases vs. Intended Use Cases21:53 - Discovering Unexpected Customer Applications22:58 - Fungi Misconceptions and Consumer Fears24:50 - Addressing Product Safety and Education26:02 - Breaking Down Myths About Mushrooms27:50 - Final Thoughts on Amazon Growth Strategy-------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

This week on Nacho Fitness Coach, Caleigh and Sara accidentally stumble into one of the most heated debates in podcast history: is it pronounced niche like quiche… or niche like witch?What starts as a tangent about sexual wellness (don't ask) turns into a full-blown pronunciation showdown—with hot mic confessions, unsolicited Google searches, and a deeply scientific breakdown involving oat milk, kettlebells, and chaotic beauty.It's six minutes of completely unplanned, entirely unnecessary, and 100% on-brand content we just couldn't keep to ourselves. You're welcome.Connect with us on social media!Instagram | TikTok | Threads | Youtube | Facebook | X (Twitter) | WebsiteThis podcast offers health, fitness, and nutritional information and is designed for educational and entertainment purposes only. You should not rely on this information as a substitute for, nor does it replace professional medical advice, diagnosis, or treatment. If you have any concerns or questions about your health, you should always consult with a physician or other healthcare professional. Do not disregard, avoid, or delay obtaining medical or health-related advice from your healthcare professional because of something you may have heard on this podcast. The use of any information provided by Nacho Fitness Coach podcast is solely at your own risk.

Vouwen in de Bright Podcast deze week, want Samsung houdt vol en heeft weer nieuwe vouwtelefoons gepresenteerd. De nieuwe Galaxy Fold7 en Flip7 zijn dunner dan ooit, met grotere schermen – maar is dat inmiddels nog genoeg om ons te boeien, en is dat erg? Verder in deze aflevering is er weer veel te doen rondom fatbikes, zijn er flinke kortingen tijdens de Prime Days, gaan zonnepaneel-eigenaren sneller van het gas af en komt OnePlus met een zomeroffensief aan gadgets. Tips uit deze aflevering: Podcast: Achter gesloten deuren van het FD. Een diepere duik in een bekend nieuwsverhaal, met dit seizoen alles rondom voormalig Jumbo-topman Frits van Eerd, die tonnen aan contant geld in huis had en dat nu voor de rechter moet verklaren. Erwin: Decathlon Outdoor, gratis app voor de beste wandel- en fietsroutes, die is nu ook in Nederland beschikbaar. (In 2021 begonnen in Frankrijk.) Ook geschikt voor navigatie en het vastleggen van routes, ook vervolgens te delen met de community. Dat doen meer apps maar die zijn niet altijd gratis, zoals Route.nl en Komoot. En deze wel. App: Homey-apps. De community achter Homey is zo goed, ik heb laatst eindelijk mijn airco’s aangesloten op wifi en de bijbehorende app is vreselijk traag. Er zijn maar weinig airco’s die direct schakelen met HomeKit, maar voor Homey is er wel een app, gewoon gemaakt door een Nederlander uit de community, Edwin van de Pol. Die app kan veel sneller schakelen met mijn airco’s dan de officiële app, en werkt ook met Siri Shortcuts. Dus zo kon ik knopjes in mijn control center maken die mijn airco aan- en uitzetten, en dat werkt ook met spraakopdrachten.See omnystudio.com/listener for privacy information.

Next in Media discusses the evolving role of influencers in marketing with Megan Pagliuca, Chief Product Officer at Omnicom Media Group, and Khurrum Malik, Head of Marketing for Walmart Connect, focusing on how data and new strategies are integrating influencers into broader media plans to drive sales and brand building.

Join host Greta Kelly and guest authors Michael R. Fletcher, Krystle Matar and Nick Snape for an Indie Appreciation Month panel on Discovering Your Genre & Niche. During the panel, Michael, Krystle and Nick explores the ins and outs of genre, including whether or not genre matters, finding inspiration in the genres you grew up reading, experimenting with subgenres and niches, deciphering age categories, writing to market vs. creating markets, categories/keywords on publishing platforms, grabbing readers' attention, writing an effective synopsis and more.OUR SPONSOR:Transference by Ian Patterson is a sci-fi dystopia that dissects what it means to be human in a city where diseases can be transferred.Purchase it ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ in eBook and paperback.SHOUTOUT TO THE 'SFF ADDICT' PATRONS:Thank you Ian Patterson, Nicholas W. Fuller, David Hopkins, Luke F. Shepherd, Christopher R. DuBois, Tai, Luke A. Winch and GavinGuile for supporting us on Patreon at $10+.SUPPORT THE SHOW:- ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Patreon⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ (for bonus episodes, author readings and more)EMAIL US WITH YOUR QUESTIONS & COMMENTS:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠sffaddictspod@gmail.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ABOUT OUR GUESTS:Michael R. Fletcher is the author of the Obsidian Path trilogy and more, and the co-host of The Dripping Bucket Podcast. Find Michael on Twitter, Amazon and his personal website.Krystle Matar is the author of Legacy of the Brightwash and Legacy of Brick & Bone, and the co-host of The Dripping Bucket Podcast. Find Krystle on Instagram and Amazon.Nick Snape is the author of the Weapons of Choice series and more. Find Nick on Twitter, Amazon and his personal website.ABOUT OUR HOSTS:Adrian M. Gibson is the author of ⁠Mushroom Blues⁠⁠⁠⁠⁠⁠.Find Adrian on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠his personal website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.M.J. Kuhn is the author of⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Among Thieves⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and⁠⁠⁠ Thick as Thieves⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.Find M.J. on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠her personal website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.Greta Kelly is the author of ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The Queen of Days⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, The Frozen Crown and The Seventh Queen.Find Greta on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠ and ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠her personal website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.FOLLOW SFF ADDICTS:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Linktree⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MUSIC:Intro: "⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Into The Grid⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠" by MellauSFXOutro: “⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Galactic Synthwave⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠” by DivionAD ATTRIBUTION:- Music: "⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Corporate Advertising Music⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠" by SigmaMusicArt / "⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Synthetic Deception⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠" by GioeleFazzeri- Video:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Svavar Halldorsson⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ /⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Gorodenkoff⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ /⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠artlab⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ /⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jacob Wackerhausen⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ /⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ FHP Animation Studio⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ /⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ SweetBunFactory⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ / ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠shivkantsharma07⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ / ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠iLexx⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ /⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ circotasu⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ /⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Astragal⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ /⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Alasabyss

In this episode, Kendra breaks down the three types of messaging every online coach needs to master: target audience, brand, and offer.She explains why vague or broad positioning no longer works in today's saturated market—and how getting specific about who you help, what problem you solve, and the outcome you deliver is key to standing out.Kendra shares her profitable niche framework and gives actionable tips for market research, using real client language, and developing a unique brand voice.You'll also learn how to structure your offer messaging around a proprietary method that sets you apart from generic courses and coaching packages.Whether you're just starting out or refining your strategy, this episode will help you create messaging that connects and converts.In this episode we cover:Three essential messaging types required for online client acquisition (00:51)Target Audience Messaging Strategy (02:07)Target Audience Messaging Pitfalls (13:20)Brand Messaging Components (19:42)Offer Messaging for Conversion(29:13)Leave the podcast a 5-star review: https://ratethispodcast.com/wealthy

Choosing a niche is a crucial part of running an online business, but are you locked into your niche forever once you choose one? As a human being, change is inevitable, which means as you run your personal brand, your interests and ideas will naturally begin to evolve. Even JillFit wasn't always a fitness business brand—it started as a fat loss company. You will change over time, and that means your business and your niche might, too. As long as you include your audience in your personal journey and build a solid foundation of trust, you can always change your niche.   Get on the waitlist for FBA: https://jillfitfree.com/fba-waitlist/   Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.   Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com

video: https://youtu.be/C1Z_e2W2i8g In this episode of Destination Linux, we discuss the Fairphone 6's modular design for sustainability and its role in addressing e-waste. We engage with listener feedback, notably Frank's story about essential tremors, highlighting the importance of tech accessibility. Our conversation also covers Wayback, a Wayland compositor enhancing compatibility with X11, and the impact of Valve's Proton integration on Linux gaming. We celebrate Linux reaching a 5% desktop market share and introduce IP Lookup, a useful tool for IP information. All this and much more! Forum Discussion Thread (https://destinationlinux.net/forum) Download as MP3 (https://aphid.fireside.fm/d/1437767933/32f28071-0b08-4ea1-afcc-37af75bd83d6/e3d848a4-96c6-4ba9-b485-dace24f7e34f.mp3) Support the show by becoming a patron at tuxdigital.com/membership (https://tuxdigital.com/membership) or get some swag at tuxdigital.com/store (https://tuxdigital.com/store) Hosted by: Ryan (DasGeek) = dasgeek.net (https://dasgeek.net) Jill Bryant = jilllinuxgirl.com (https://jilllinuxgirl.com) Michael Tunnell = michaeltunnell.com (https://michaeltunnell.com) Chapters: 00:00 Intro 02:05 Community Feedback 15:38 Sandfly Security, agentless Linux security [ad] 18:15 Fedora Keeping 32-bit Libraries 19:12 Wayback: Run Classic X Desktops on Wayland 25:53 Fairphone 6 Launches: Modular, Private, and Built to Last 34:12 GrapheneOS vs. Fairphone 37:25 Proton for All: Steam Flips the Switch! 38:43 Linux Desktop Hits 5%: from Niche to Noticed 47:10 IP LookUp: Hacker Vibes in a Clean GUI 48:27 Support the Show 54:36 Outro 57:50 Post Show Links: Community Feedback https://destinationlinux.net/comments (https://destinationlinux.net/comments) https://destinationlinux.net/forum (https://destinationlinux.net/forum) Sandfly Security, agentless Linux security [ad] https://destinationlinux.net/sandfly (https://destinationlinux.net/sandfly) Fedora Keeping 32-bit Libraries https://discussion.fedoraproject.org/t/f44-change-proposal-drop-i686-support-system-wide/156324/404 (https://discussion.fedoraproject.org/t/f44-change-proposal-drop-i686-support-system-wide/156324/404) Wayback: Run Classic X Desktops on Wayland https://github.com/kaniini/wayback (https://github.com/kaniini/wayback) https://www.osnews.com/story/142664/wayback-experimental-layer-to-run-x-desktop-environments-on-wayland/ (https://www.osnews.com/story/142664/wayback-experimental-layer-to-run-x-desktop-environments-on-wayland/) Fairphone 6 Launches: Modular, Private, and Built to Last https://shop.fairphone.com/the-fairphone-gen-6 (https://shop.fairphone.com/the-fairphone-gen-6) Proton for All: Steam Flips the Switch! https://www.gamingonlinux.com/2025/06/steam-update-brings-accessibility-settings-and-proton-enabled-by-default-to-make-linux-gaming-simpler/ (https://www.gamingonlinux.com/2025/06/steam-update-brings-accessibility-settings-and-proton-enabled-by-default-to-make-linux-gaming-simpler/) Linux Desktop Hits 5%: from Niche to Noticed https://gs.statcounter.com/os-market-share/desktop/united-states-of-america (https://gs.statcounter.com/os-market-share/desktop/united-states-of-america) https://www.reddit.com/r/linux/comments/1lpepvq/linuxbreaksthrough5shareinusadesktopos/ (https://www.reddit.com/r/linux/comments/1lpepvq/linux_breaks_through_5_share_in_usa_desktop_os/) https://ostechnix.com/linux-reaches-5-desktop-market-share-in-usa/ (https://ostechnix.com/linux-reaches-5-desktop-market-share-in-usa/) IP LookUp: Hacker Vibes in a Clean GUI https://flathub.org/apps/io.github.bytezz.IPLookup (https://flathub.org/apps/io.github.bytezz.IPLookup) Support the Show https://tuxdigital.com/membership (https://tuxdigital.com/membership) https://store.tuxdigital.com/ (https://store.tuxdigital.com/)

7.07.25 Pt 2 - Is the age of mega-influencers over? Gareth and Leigh-Ann dive into the new world of niche power and intimate influence with special guest Ronen Aires. They unpack the rise of Gen Z economics—how this generation is flipping spending habits, reshaping the job market, and forcing companies to rethink everything from brand loyalty to workplace culture The Real Network

In this podcast episode, host Michelle Frechette  welcomes Felix Arntz, a senior software engineer at Google, about his decade of contributions to the WordPress community. Felix shares insights on effective communication, persistence, and attention to detail in open-source collaboration. He highlights the importance of building relationships, learning from others, and embracing the welcoming nature of the WordPress community. The episode also introduces Felix's new "View Transitions" plugin, designed to enhance user experience. Listeners are encouraged to engage, contribute, and build connections within the WordPress ecosystem.Top Takeaways:Attention to Detail Is a Key Marker of ProfessionalismFelix and Michelle emphasized that small details—like capitalizing the "P" in WordPress—may seem trivial but are taken seriously by seasoned professionals. This attention to detail reflects pride in one's work and often becomes a litmus test for developers and marketers alike when assessing quality and seriousness.Thinking at Scale and Growing Gradually Are Crucial in Open Source Contribution: Felix discussed the importance of thinking at scale, especially when contributing to WordPress core. A feature might work well for a blog with 80 posts but break down on a site with tens of thousands. Additionally, contributors are encouraged to increase scope gradually, starting with bug fixes, so they can build trust, demonstrate commitment, and avoid burnout or disappointment when larger proposals stall.Personal Motivation Can Guide Your Niche in Open Source Work: Felix shared how his contributions to WordPress core initially grew out of real-world problems he encountered during freelance work. This insight reinforces the idea that contributors should follow their authentic interests and pain points when selecting where to focus their energy, making their efforts more sustainable and impactful.Relationships and Community Are the Heart of the WordPress Project: Michelle and Felix agreed that building personal relationships—whether at WordCamps, online, or through collaborative work—is not just rewarding personally, but also essential for project momentum. Felix shared how meeting someone briefly in person changes how online collaboration feels. Michelle told a moving story about how her community connections helped her navigate an inaccessible travel situation, underscoring the tangible power of WordPress friendships.Mentioned in the Show:This Week in WordPressFelix-Arntz.me

#262 Content Strategy | Dave sits down with Chelsea Castle, Head of Content and Brand at Close. Chelsea talks about her experience in B2B SaaS and shares how to build impactful content that resonates with your audience.Chelsea and Dave cover:How leveraging internal and cross-functional knowledge can create a content goldmineWhy it is important to repurpose podcast episodes, webinars, and other media into multiple forms of content to maximize their valueStrategies for integrating SEO with authentic, valuable content that resonates with your audience, beyond just ranking for keywordsTimestamps(00:00) - - Intro to Chelsea (01:34) - - Merging Brand and Keyword-Driven Content (01:35) - - Aligning Brand and Content Strategy with Your Goals (01:42) - - New Content Channels for B2B (01:46) - - How to Measure Content Engagement (02:08) - - LinkedIn for B2B (02:12) - - Chelsea's Experience at Chili Piper (02:17) - - Improving Content for Podcasts (02:22) - - Driving Website Traffic Through Brand Content Strategy (02:22) - - Skyscraper SEO Content Strategy (02:30) - - How to Craft a Brand Strategy (02:31) - - How to Grow Using Gated Content (02:33) - - How to Maximize Search Impact Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***Today's episode is brought to you by Zuddl.We're halfway through 2025, and one thing's clear: events continue to be one of the highest performing marketing channels. Niche meetups, conferences, curated dinners, networking - you name it. Everyone's leaning in.Events are a core part of our playbook this year at Exit Five. So far, we've hosted two virtual sessions each month, one large virtual event, one in-person meetup, and we're deep in the weeds planning our Drive conference coming back to Vermont this September.Zuddl helps us run a smarter event strategy - from driving registrations, managing invites, automating comms, reminders, analytics, tracking. Their Salesforce integration also makes it simple to report on pipeline and revenue from events without pulling in ops.On top of that, the differentiator with Zuddl is how their team is insanely good at supporting us. They always go above and beyond for us - and that's how we've been able to keep the momentum going with 12+ events already this year, with plenty more to come.If events are part of your marketing strategy, you need to look at Zuddl to see how companies like Zillow, CrowdStrike, and Iterable are using the top event platform for Business events in 2025. Head over to zuddl.com/exitfive to learn more. 

We are the best in the world at one (oddly specific) thing: Helping online coaches go from 0 to 30 clients in 12 weeks. Here is the exact system explained: https://propanefitness.com/casestudy?el=businesspartnersp

In this episode, Lauren talks to the seller of an Amazon FBA and eCommerce business created in March 2017 in the supplements and health & fitness niches. Listen in to find out how the business makes an average of $19,146.00 per month in net profit, why the seller has decided to sell, the lessons learned from running the business, and much more. Visit https://empireflippers.com/listing/86137 to learn more about this business.

I'm joined by my favorite pop culture historians Matt Harkins and Viviana Olen of THNK1994 for a special Summer 2025: Niche or Sheesh? We get into everything from And Just Like That hot takes to Toner Wars on skinTok, Tracy Anderson's baguette-gate, and the frozen yogurt renaissance. We also talk real-life housewife run-ins (hi Phaedra! hi Kenya!) and their upcoming Gallery Girls live show in NYC. For notes and links to everything mentioned in this episode, check out the Too Niche Mood Board for free on Substack.