Podcasts about Niche

Est-ce qu'on peut rester dans une niche quand on a l'impression de plafonner ? C'est la vraie question de cette leçon.Mon invitée aujourd'hui est Alizée Méhats, fondatrice de Maison Massillon, une marque de bijoux en porcelaine blanc et or, née sur Instagram alors qu'elle travaillait encore chez Chanel, et qui s'est imposée en 10 ans comme une référence auprès des futures mariées.Sa spécialité ? Réveiller un savoir-faire ancestral : les couronnes de cire que portaient nos grands-mères le jour de leur mariage. Un univers singulier avec un positionnement fort.Mais une question travaille Alizée : sa niche commence-t-elle à montrer ses limites ? Faut-il élargir la cible, se diversifier, attaquer un marché plus grand ?Avec Alizée, on explore une alternative souvent négligée, celle d'élargir sa niche plutôt qu'en sortir et on aborde un sujet que peu d'entrepreneurs osent vraiment poser : mesurer la valeur de ce qu'on a déjà construit avant de tout remettre en question.Une leçon très concrète pour celles et ceux qui hésitent entre approfondir leur singularité et courir après un marché plus grand, et qui veulent apprendre à choisir sans se brûler les ailes.Bonne écoute ✨CHAPITRAGE 00:00 – Introduction et la question d'Alizée02:11 – Le parcours d'Alizée : de Chanel à Maison Massillon06:24 – Sortir du mariage : est-ce vraiment la bonne question ?09:03 – Le « non bridal », une concurrence avec la terre entière13:56 – Élargir à l'international (États-Unis, Japon) plutôt que sortir de sa niche18:00 – Distribution, marketing push et pull, et ne pas se brûler les ailes Notes et références de l'épisode Pour retrouver Alizée Méhats : Sur LinkedInPour retrouver la Maison Massillon : Sur le site internetSur InstagramPour retrouver ma formation “Avoir une communication puissante” : Sur Demian.educationLe Replay du Grand Live - Les clés d'une marque incopiableHébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

Looking for daily inspiration?  Get a quote from the top leaders in the industry in your inbox every morning. Scott Brown is an attractions marketing leader with a career that spans family entertainment centers, digital solutions for attractions, and nearly a decade leading marketing initiatives for Family Entertainment Group. From working at miniature golf courses as a teenager to becoming a GM and marketing executive, Scott has built his career around creating memorable experiences and helping attractions connect emotionally with guests. Throughout the conversation, he reflects on the intersection of service, operations, and marketing, while sharing lessons learned from both leadership and frontline experience. In this interview, Scott talks about being an ambassador for service, how everything is marketing, and serving your niche. Being an ambassador for service “Excellent service is easy to understand, but it is very difficult to execute.” Scott explains that his passion for guest service was heavily inspired by his admiration for the Disney parks and their ability to create emotional connections with guests. Early in his leadership career, he immersed himself in service training philosophies and focused on teaching teams not only what to do, but why service matters. He emphasizes that excellent service is easy to understand but difficult to execute consistently because it requires leadership commitment, operational alignment, and emotional buy-in from employees. He also discusses how scalable service culture cannot rely solely on slogans or surface-level friendliness. Instead, it must be embedded into leadership behaviors and daily operations. Scott believes that service starts with leaders who genuinely care about their teams, understand employee challenges, and reinforce the broader vision behind the guest experience. By doing so, organizations create teams that continue delivering exceptional experiences even during difficult or stressful moments. Everything is marketing “Everything is marketing and marketing is everything.” Scott describes marketing as far more than advertisements, coupons, or social media campaigns. In his view, every guest touchpoint contributes to the marketing of an attraction, from the condition of the parking lot to the attitude of frontline employees. He explains that marketing and guest service are inseparable because marketing creates expectations while operations and service fulfill them. He shares that the strongest organizations intentionally align their messaging with the actual emotional experience guests will have on-site. When marketing promises one experience but operations fail to deliver it, the organization damages trust. Conversely, even attractions with weak advertising can generate powerful word-of-mouth marketing if the guest experience exceeds expectations. Scott repeatedly returns to the importance of emotion and “feel,” explaining that the best marketing communicates how guests will feel during the experience, not simply what they will buy. Serving your niche “If you want to be something for everybody, you're going to be something for nobody.” Scott believes one of the biggest mistakes attractions make is trying to appeal to everyone instead of identifying a distinct audience and emotional position in the marketplace. He explains that attractions are not simply competing against businesses with similar offerings, but against every experience that competes for guests' discretionary time and money. Using an example from his work with an entertainment center in Massachusetts, Scott describes how his team focused on positioning the venue as the place “where fun families come to compete and play.” He explains that the phrase was intentionally crafted to shape both the attraction's messaging and the emotional identity of the guests they hoped to attract. By clearly defining the type of guest experience they wanted to create, the organization was able to communicate more authentically and differentiate itself from competitors. Scott believes the most successful organizations are the ones that deeply resonate with a specific audience rather than attempting to broadly appeal to everyone.   Scott can be reached on LinkedIn, as well as by email at browngator1@gmail.com. This podcast wouldn't be possible without the incredible work of our faaaaaantastic team: Scheduling and correspondence by Kristen Karaliunas   To connect with AttractionPros: AttractionPros.com AttractionPros@gmail.com AttractionPros on Facebook AttractionPros on LinkedIn AttractionPros on Instagram AttractionPros on Twitter (X)  

Trade wars, resource shortages, and the AI-driven scramble for critical minerals are exposing the fragility of our current economy.  And for businesses still operating on a linear model, the vulnerabilities are becoming impossible to ignore. The global economy isn't just being disrupted, it's being restructured.  In this episode, Seb is joined by Julia Binder, Professor of Transformation at IMD Business School, and Manuel Braun, entrepreneur and co-author of The Circular Business Revolution, to explore why circularity has moved from the sustainability agenda to the boardroom. They discuss: Why today's disruptions are structural, not episodic, and what that means for supply chains How the circular economy offers a direct answer to resource dependency and geopolitical risk The shift from an impact case to a business case, and how to have that conversation with your CFO What companies like Hilti are doing differently, and what executives can act on tomorrow Mentioned in this episode: IMD circular value creation courses for leaders: https://www.imd.org/sustainability/cvce/creating-value-circular-economy/ Material Advantage: How circular strategies drive business value: https://www.imd.org/ibyimd/innovation/material-advantage-how-circular-strategies-drive-business-value/ Circular Business Revolution book: https://www.imd.org/research-knowledge/books/the-circular-business-revolution/ Startup landscape: https://www.circular-republic.org/insights/circular-startup-landscape-2026 Follow us online on these channels:  Instagram: http://instagram.com/EllenMacArthurFoundation  LinkedIn: https://www.linkedin.com/company/ellen-macarthur-foundation/  Website: http://www.ellenmacarthurfoundation.org

日劇/漫畫《一兆$遊戲》中，阿學和阿陽利用數位，創造出橫跨社群遊戲、媒體、零售、交通、通訊等行業的大企業，並用數位重新改寫這些產業的生態。 在這一集中，我們訪問到《醫知彼》的營運長乃嘉，分享他們如何利用數位和社群重新詮釋醫學事務，利用社群媒體、數位互動、遊戲與動畫等不同媒介去分別向民眾和醫療人員推廣醫療新知，並利用社群的力量去試圖改善醫療生態系。同時，乃嘉也和我們分享她擁有臨床證照卻不走臨床，念完博班卻沒有走上教職，反而選擇成為新創共同創辦人的職涯抉擇。   ⭐️ 醫知彼官網： https://www.penpeer.co/ ⭐️ 專屬台灣醫師的A-Pen AI： https://www.a-pen.co/apen-ai   ⭐️ 今年 BTBA 年會 將在7/11-7/12 在哈佛舉辦 年會網站 https://www.btbatw.org/2026/ 購票連結 https://www.tickettailor.com/events/btba/2137594   ✨ 生技來一刻感謝國科會與駐波士頓辦事處科技組贊助我們製作節目。我們也歡迎聽眾小額捐款生技來一刻，您的支持能幫助我們製作更優質的節目。https://www.paypal.com/US/fundraiser/charity/2101877 ✨ 節目連結、講者Linkedin連結請見留言處！感謝講者提供詳盡的延伸閱讀連結和文章！  

Is Your Portfolio Missing Out? The Green Bond Boom ExplainedQuestion:How have green bonds evolved, what risks and opportunities do they present for investors, and what are the biggest misconceptions about this asset class?Answer:Green bonds have grown into a US $2 trillion global market, with Europe leading but APAC and emerging markets catching up. According to Johann Ple, senior portfolio manager at BNP Paribas Asset Management, green bonds now offer broad sector diversification and transparency, making them a credible alternative to conventional bonds. Risks are similar to traditional bonds (interest rates, credit spreads), but greenwashing and sector concentration require careful due diligence. Misconceptions about lower returns (“greenium”) are fading, and green bonds are increasingly viable for all investors, not just those focused on sustainability. Australian super funds and institutional investors can now build custom strategies, aligning portfolios with net zero ambitions without sacrificing performance.Why it matters:For investors, green bonds represent a way to combine positive environmental impact with competitive returns and transparency. The asset class is mature enough for custom strategies, with over 800 issuers and broad sector representation. Understanding the risks and debunking myths is crucial for informed allocation, especially as demand grows in Australia and globally.Sources:• Johann Ple, senior portfolio manager, BNP Paribas Asset Management• Michelle Baltazar, executive director of media, FS Sustainability• Responsible Investing Association Australia• EU Green Bond Standards, APAC market dataTimestamps:00:00 US as a missed opportunity for green bonds02:07 Market size: $2 trillion, Europe dominates, APAC and emerging markets rising03:50 Sector diversification: utilities, banks, real estate, transport, telecom06:54 Risks: conventional bond risks, greenwashing, sector concentration09:00 Greenwashing: issuer and project due diligence11:25 Australia's role: investor and issuer, custom strategies for super funds13:03 Misconceptions: returns, “greenium”, ESG backlash16:54 Growth drivers: APAC, emerging markets, not just EuropeWe record on Gadigal land and pay our respects to the traditional custodians of country and elders past and present.https://www.fssustainability.com.au/This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Ever feel awkward about sharing a controversial opinion on camera? I get it! In this video, I'll help you show up confidently, ditch the drama, and become a true thought leader in your niche. I'm sharing my anti-script outlines and inviting you to the Hot Take Challenge... Download resources and join the fun below.I want to snail mail you a sticker! Complete your "hot take" challenge by the end of June 2026 and let me know on IG (handle: meredithmarsh.co)!Grab my "hot take" anti-script outline here: https://videobrandtoolkit.com/outlines✨ STILL IGNORED IN YOUR NICHE? GET YOUR YOUTUBE VISIBILITY REPORT: https://meredithmarsh.co/visibility

Listen to one of our forum sessions on sustainability in yacht shipping:Brand Positioning: Discovering Your NicheIdentifying and defining your brand's unique position in the market is essential for standing out and attracting the right audience. This session explores strategies for discovering your niche, clarifying brand messaging, and aligning your offerings with target customer needs. Attendees will gain actionable insights for differentiating their brand and creating a focused, high-impact presence in competitive markets.Key Topics:Understanding brand positioning and its impact on market perceptionMethods for identifying and defining your niche audienceAligning products, services, and messaging with target customersStrategies for differentiation in crowded or competitive marketsLeveraging positioning to drive engagement, loyalty, and growthSpeakers:Jennifer Welker PeacockVictoria ChalayaModerator:Barrett Wright

Join the Waitlist for The Travel Business Intensive by TIQUE! If you're selling everything, you're known for nothing. In this Hot Take, Robin and Jennifer make the case for niching down; why it leads to better clients, stronger supplier relationships, and real pricing power. They bust the "but I'll miss bookings" myth, share examples of experts crushing it in ultra-specific lanes, and give you three questions to help you pick your own. Hit play now!FOLLOW ALONG ON INSTAGRAM @TiqueHQ

Text Kristen your thoughts or feedback about the showWhat looks like a “perfect” business on the outside is rarely accidental.In this episode, I'm joined by Brooke Kromer, a luxury real estate agent based in 30A, Florida, who works with athletes, high-net-worth buyers, and investors to help them find not just a property—but a lifestyle.Brooke shares her unconventional path from growing up in the NFL world to sports reporting, and how a pivot during COVID led her to build a thriving real estate business in one of the most sought-after beach markets in the country.We talk about: How she turned lifelong exposure into a strategic advantage  What high-end clients actually need (beyond just a home)  The difference between selling real estate and guiding investments  How she's built a team with complementary strengths instead of duplication  What it really looks like to create a high-touch, personalized client experience If you've ever felt like other people “just found their thing,” this episode is a reminder that most successful businesses are built by connecting the dots over time.

This is the one that brings it all home.The finale of a three-part live studio conversation recorded in front of a real audience at The Good Vibe Studios in Phoenix, Arizona — and by part three, the room is fully in it. The conversation opens up in a way that only happens when people feel safe enough to stop performing and start sharing.In this episode, the audience becomes part of the conversation. Two guests step forward and get honest — one about navigating his wife's open heart surgery three months after delivering twins, and what it took to surrender control and lean into faith, community, and calling. Another about the disorienting experience of building momentum, then watching it all shift, and the very real struggle of letting go of an identity that no longer fits — even when it still feels safe.This is what self-trust looks like when it stops being a concept and starts being a lived, messy, real thing.In this episode we get into:What it looks like to trust God with something you're afraid to even pray aboutWhy you can't have one foot in and one foot out — and what full surrender actually requiresThe difference between sharing open wounds online versus sharing earned scarsHow reverse engineering your ideal day changes the decisions you make right nowWhy setting something down completely is the only way to create space for what's nextWhat it means to be in the arena alongside the people you serve — not quarterbacking from the sidelinesThe one question Matt leaves the room with that might be the most convicting of the entire seriesIf you've been sitting in a season of uncertainty, identity shift, or the uncomfortable in-between — this episode was made for you.The one thing Matt asks you to do before you close this episode: Think about what you know you need to pray over but have been afraid to. That's exactly where your answer lives.This is part three of three. Go back and start with part one if you haven't yet — you'll want the full arc.CONNECT WITH MATTInstagram: @mattgottesmanPodcast: The Niche is You PodcastSubstack: Subscribe to The Niche is You SubstackCONNECT WITH HALEYInstagram: @thehaleywestfallWebsite: www.haleywestfall.comTikTok: @thehaleywestfallLinkedIn: Haley Westfall

When two students make very specific (and very diverse) requests, we do our best to deliver.  Have fun, kids. + + + Thanks for listening...here's how to learn more. If you're near Santa Rosa, CA come on over to 1617 Terrace Way. Beginners are welcome in every class...and experienced flow junkies will feel right at home, too! Got questions? Want to chat about yoga? Email us! info@threedogyoga.com Want more? Join our live-stream classes held in real time on Zoom.  Drop-in passes and memberships are available for every body. Please visit www.threedogyoga.com to learn more.

Send us Fan MailIn this presentation, Richard C. Wilson breaks down the “Family Office Chessboard” approach — a strategy for building leverage through strategic partnerships, multi-dimensional assets, choke points, distribution, and niche monopoly positioning.Instead of simply buying cash flow, Richard explains how family offices and serious operators can design their own game board, acquire strategic assets, create information advantages, and build relationships that compound over time.Topics include adding value first, moving from operator to owner, building self-liquidating lead generation, using media and events as strategic assets, creating niche monopolies, and identifying choke points that can transform an entire business model.https://familyoffices.com/

Today on the radio show. 1 Smoko. Dunc’s hectic morning. 6 - Jay hates chicken burgers. 9 - Good news. 13 - Blokes be named vol 5. 15 - Joel O’Keefe from Airbourne. 24 - Family sharing 1 toothbrush. 29 - Super niche phobias. 34 - Must watch. 38 - Elmo vs Knicks fans. 42 - Late mail. 45 - Last drinks.

Adam Hurrey is joined on the Adjudication Panel by Nick Miller and James Maw. On the agenda: the BBC's co-commentators show some pre-tournament rustiness, FIFA's new plan for pre-kick-off team lineups, the greatest PDF in World Cup history, footballers' names in scathing reviews of West End musicals, the pathetic carry-on of the Real Madrid presidential election, a potentially terrible "4D World Cup viewing experience", a superbly mangled cliche by a hurling pundit and some provisional thoughts on Piers Morgan's World Cup YouTube show. Meanwhile, the panel imagine the football existences of the incorrectly-named England stars of the Florida stadium scoreboard. Play the Happy Hunting Grounds daily quiz at games.footballcliches.com Sign up for Dreamland, the members-only Football Clichés experience, to access our exclusive show and much more: https://dreamland.footballcliches.com Learn more about your ad choices. Visit podcastchoices.com/adchoices

As a solo marketer in a 30-person engineering firm, Reshmee Bissundyal has built something most industrial companies struggle to achieve: a LinkedIn presence that actually drives inbound leads. In this episode, Reshmee walks us through how she dramatically grew Mechanical Solutions' LinkedIn following. Reshmee shares her approach to content planning and why she often leads with emotion rather than promotions. And how she has navigated the tricky task of getting engineers to participate in marketing.

Rylan Foltz went from JP Morgan analyst to independent wealth advisor to co-founding WealthFeed — a marketing and prospecting platform helping financial advisors find better clients faster using predictive analytics and behavioral data. In this episode, Rylan walks through the full arc of that journey and unpacks the strategic decisions that took WealthFeed from zero to thousands of advisors in just two years.Jeff and Rylan dig into why the wealth management industry is so underserved by marketing technology, the power of building bottom-up before going enterprise, how to make a SaaS product genuinely sticky in a regulated industry, and why your distribution moat matters more than your product moat in an era where anyone can spin up a competing product overnight.Whether you're a first-time founder trying to crack product-market fit, or a scaling SaaS leader thinking through enterprise sales cycles, pricing strategy, and team-building, this episode delivers actionable insight on all fronts.Key Takeaways3:47 — The Origin of WealthFeed Rylan realized as a practicing advisor that organic growth was the hardest part of the job — and that the wealth management industry had almost no structured approach to marketing. That gap became the business.6:15 — Why Finance Is Marketing's Last Frontier Advisors can name the big firms but not their local competitors. The industry is dominated by aging, lifestyle-mode advisors who stopped teaching growth tactics — leaving a giant opportunity for a niche marketing platform.10:39 — What's Old Is New Again WealthFeed offers machine-written handwritten notes that look like wedding invitations. In a world saturated with digital communication, old-school physical outreach is standing out again.11:22 — Stop Thinking Leads, Start Building Assets Advisors shouldn't buy leads — they should build a database audience the way Budweiser buys Super Bowl ads: consistent, compounding, ROI over time.13:01 — Niche Marketing Builds Trust Generic messaging ("I help with retirement planning") signals you don't know your prospect. Hyper-specific messaging ("I work exclusively with SaaS co-founders on RSUs and equity comp") creates immediate trust and relevance.14:12 — The All-in-One Platform Advantage WealthFeed layers CRM, outbound marketing (LinkedIn, email, direct mail, handwritten notes), and proprietary data into one workflow — so advisors don't stitch together five point solutions.17:41 — Simplicity Over Power at Launch Early on, feature overload slowed adoption. The lesson: launch with one compelling use case (for WealthFeed, inheritance lead data), get users in the door, then upsell from there.20:55 — Your Moat Is Your Distribution AI lets anyone copy a product in a weekend. What can't be copied overnight is your relationships, your user base, and the custom integrations you've built into a customer's workflow.25:03 — Bottom-Up Enterprise Strategy WealthFeed got traction by signing individual advisors first, letting the grassroots demand bubble up to management — which created enterprise deals without having to wait in long procurement queues.27:09 — Don't Hunt Elephants Until You Can Afford To Enterprise deals can drag for three years. Without revenue from individual and SMB customers, a startup can starve waiting for that one big contract to close.29:28 — Hybrid Pricing: Access Fee + Usage Credits Flat subscriptions don't work when one advisor sends 20,000 handwritten notes and another logs in once a month. A hybrid model lets you charge for scale without penalizing light users.31:28 — Price High, Discount Down Starting low and raising prices creates churn and resentment. Starting at a premium and offering a promotional discount sets expectations — customers know the real value from day one.33:19 — Balancing Founder Vision vs. Customer Feedback A 50/50 split: take customer input seriously, but don't become a yes-man. The most successful founders — especially those who've lived the problem — trust their forward vision even when customers can't yet see it.35:59 — Build Infrastructure Before You're Drowning WealthFeed hired sales, dev, and customer success earlier than felt necessary. That foundation is now why their customer success "outperforms anyone else in the industry."38:30 — Flatten the Org to Connect Dev and Customer Tech teams that never see how the product is used build the wrong things. WealthFeed has engineers sit in on sales calls so they understand why features matter, not just what to build.39:45 — Let Compliance Work With You, Not Against You Instead of pitching firms on new compliance workflows, WealthFeed integrates into whatever compliance process already exists — dramatically speeding up enterprise approvals.Tweetable Quotes"Your moat is your distribution. Go-to-market has gotten extremely valuable because you could almost create the product overnight." — Rylan Foltz"Stop thinking about leads. Start thinking about building an audience, a database, an asset for life." — Rylan Foltz"No one wants a generalist. Everyone wants the best knee surgeon in the country. As an advisor, you've got to become really niche-focused." — Rylan Foltz"Start your pricing high. You can always discount down. It's really hard to raise prices." — Rylan Foltz"It's easier to sell one flavor of ice cream and say it's the best than to offer 32 flavors and create option overload." — Rylan Foltz"What's old is new. Everything shifted to digital, so old-school processes are how you stand out now." — Rylan Foltz"You'll be most successful solving a problem you personally went through. It comes across in your sales, your fundraising, everything." — Rylan Foltz"Don't get too caught up in enterprise until you build up the user base. Get revenue first, then you can afford to chase the elephants." — Rylan FoltzSaaS Leadership Lessons1. Niche down relentlessly — and mean it. Rylan didn't just say "we focus on financial advisors." WealthFeed built every feature, every data layer, and every compliance workflow around that single ICP. The more specific your niche, the stronger your trust signal, the better your retention, and the harder you are to displace. Generalist products get commoditized. Specialists get embedded.2. Distribution is the real product. In a world where a working SaaS product can be replicated in a weekend, your go-to-market is your most defensible asset. Relationships, user base saturation within target firms, custom integrations, and compliance workflow ownership are what prevent a competitor from walking in and saying "we do the same thing." Build distribution as intentionally as you build product.3. Start simple — layer complexity after adoption. Feature-rich doesn't mean better. WealthFeed launched with one use case (inheritance lead data) and expanded from there. Getting a user in the door on one powerful idea is vastly easier than selling a full platform. Upselling to an existing user is far more efficient than converting a prospect who's overwhelmed at first glance.4. Build your team infrastructure earlier than you think you need it. Founders often hire only when they're already underwater. Rylan and his team built out sales, dev, and customer success before they felt the pressure — and that head start compounded into top-tier customer outcomes. Infrastructure built under stress tends to crack. Infrastructure built with intention scales.5. Price to your value, then offer strategic discounts. Starting low might feel like a growth hack, but it sets a price anchor that's almost impossible to raise without friction. Starting at a premium gives you room to discount strategically, run promos, and still maintain perceived value. Customers who came in knowing the "real" price won't balk at renewal the way customers who got a surprise price hike will.6. Close the gap between your builders and your buyers. One of WealthFeed's most impactful structural choices: having engineers sit in on sales calls. When the people building the product understand how it's actually used — and why it matters — they build better, faster, and with more empathy. Kill the wall between tech and go-to-market. Your roadmap will thank you.Guest Resourcesrylan@wealthfeed.comhttps://www.wealthfeed.com/https://www.linkedin.com/in/rylanfolts/Episode SponsorThe Futureproof Series - https://www.youtube.com/playlist?list=PLfkXKUPZ5xuOqMPR7_gzGybncTtavyR1NThe Captain's KeysSmall Fish, Big Pond – https://smallfishbigpond.com/ Use the promo code ‘SaaSFuel'Champion Leadership Group –

In this episode, Lauren talks to the seller of an eCommerce, service, and digital product business created in June 2021 in the sports, business, entertainment, hospitality, and travel niches. Listen in to find out how the business makes an average of $32,844.00 per month in net profit, why the seller has decided to sell, the lessons learned from running the business, and much more. Visit https://empireflippers.com/listing/94296 to learn more about this business.

In this episode, Lauren talks to the seller of an affiliate, display advertising, and Amazon Associates business created in June 2010 in the home, art, and design niches. Listen in to find out how the business makes an average of $5,254.00 per month in net profit, why the seller has decided to sell, the lessons learned from running the business, and much more. Visit https://empireflippers.com/listing/94707 to learn more about this business.

After a life-altering accident required Katherine Looke to leave her corporate job, she thrived under the flexibility of mortgage and finance broking and now specialises in working with essential services workers. In this episode of New Broker, host Annie Kane chats to the First Look Finance founder about her first 18 months in the industry and how she's building her broking business for future growth through diversification and deep community networking. Tune in to find out: The unique challenges of writing loans for essential services personnel. How she manages her growing workflow. Why she's diversifying into commercial finance. And much more!

Catherine Hayden is the Chief Marketing Officer at Kate Farms, the #1 doctor-recommended plant-based nutrition brand. Since joining the company in 2018, she has helped scale Kate Farms through rapid growth, multiple funding rounds, and its acquisition by Danone, while building an omnichannel business spanning healthcare, direct-to-consumer, subscription, Amazon, and retail. Catherine began her career as a Registered Dietitian, giving her a unique perspective at the intersection of healthcare, nutrition, and consumer behavior. Today, she leads brand strategy, commercial growth, innovation, and integration across both healthcare and consumer channels. Kate Farms was founded to solve a deeply personal problem. After being diagnosed with cerebral palsy at age five, Kate struggled to tolerate existing nutrition formulas and relied on a feeding tube for nourishment. What began as a solution for one child has since grown into a company that has nourished more than 600,000 people. In this episode, Catherine shares how Kate Farms evolved from a healthcare-focused company into a high-growth Ecommerce and omnichannel brand, including lessons on building DTC alongside Amazon, uncovering customer insights that reshaped the business, and expanding awareness and access without sacrificing growth. In This Conversation We Discuss: [00:29] Intro [01:42] Serving customers across every life stage [02:02] Scaling impact from one success story [03:36] Validating demand before scaling [05:48] Episode Sponsor: Klaviyo [07:55] Learning complex channels through partnerships [10:36] Balancing trust with Ecommerce growth [12:32] Episode Sponsor: Intelligems [14:32] Using customer insights to guide strategy [17:40] Connecting brand awareness to conversions [19:13] Expanding reach while maintaining growth [22:13] Episode Sponsor: Electric Eye [23:20] Creating loyalty beyond product discounts [26:45] Winning customers through better products [27:17] Callout [27:27] Making great products easier to access Resources: Subscribe to Honest Ecommerce on Youtube Plant-based tube feeding formulas and shakes katefarms.com/ Follow Catherine Hayden linkedin.com/in/catherine-hayden-28233816 Migrate and grow more klaviyo.com/honest  Schedule an intro call with one of our experts electriceye.io/connect Book a demo today at intelligems.io/ If you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

If part one cracked it open, part two goes deeper.This is the second installment of a live studio conversation recorded in front of a real audience at Good Vibe Studios in Phoenix, Arizona and the room is fully in it by now.In part two, the conversation gets personal. Haley shares her own experience of being let go from a job (not once, but twice) and what it took to finally stop running from the lesson and sit in the stillness long enough to hear it. Matt opens up about a relationship that was heading toward marriage, the moment something felt off, and what it looks like to practice self-trust even when you really, really want to override it.This is the episode where self-trust stops being a concept and starts becoming a practice.In this episode we get into:Why we override our intuition even when we already know and how to close that gapThe difference between self-sabotage and healthy self-reflection when things go sidewaysHow to know if something is from God or from fear and what to do when you're not ready to hear the answerWhat it means to be self-aware even when you're not listening to yourselfWhy self-regulation is the foundation of every relationship you have — with your spouse, your business, your team, and yourselfThe nervous system as a navigation system and why women are wired to know more than the world gives them credit forWhat it looks like to actually process hard seasons instead of just moving past themThis is part two of three. Go back and start with part one if you haven't yet and subscribe so part three lands right in your feed.CONNECT WITH MATTInstagram: @mattgottesmanPodcast: The Niche is You PodcastSubstack: Subscribe to The Niche is You SubstackCONNECT WITH HALEYInstagram: @thehaleywestfallWebsite: www.haleywestfall.comTikTok: @thehaleywestfallLinkedIn: Haley Westfall

In this episode, Lauren talks to the seller of an Amazon KDP business created in November 2023 in the news & education niche. Listen in to find out how the business makes an average of $10,306.00 per month in net profit, why the seller has decided to sell, the lessons learned from running the business, and much more. Visit https://empireflippers.com/listing/94174 to learn more about this business.

In this episode, Lauren talks to the seller of a YouTube business created in July 2025 in the entertainment niche. Listen in to find out how the business makes an average of $5,408.00 per month in net profit, why the seller has decided to sell, the lessons learned from running the business, and much more. Visit https://empireflippers.com/listing/94577 to learn more about this business.

Shownotes - https://www.nerdnest.tv/podcast/episode-150

In this episode of the Loan Officer Podcast, hosts Dustin Owen, Marketing Mike, and Special K engage in a lively and insightful debate centered around the popular saying, "the riches are in the niches," and whether this concept truly applies to loan officers in the mortgage industry. Dustin Owen takes the stance that the most successful and highest-producing loan officers tend to achieve their results by focusing on the core, mainstream loan products such as conventional loans, FHA loans, VA loans, and jumbo loans, rather than by specializing in narrow or highly specific loan niches. He argues that while niche products can be appealing, the bread and butter of a top producer's business comes from mastering and consistently delivering on these foundational loan types. On the other hand, Marketing Mike brings a different perspective to the discussion, drawing from his expertise in marketing strategy. He emphasizes the importance of identifying and targeting specific buyer personas, suggesting that loan officers can set themselves apart and grow their business by tailoring their marketing efforts to attract certain segments of the market. According to Mike, developing a niche can mean understanding the unique needs and preferences of a particular group of clients and crafting messages and services that resonate with them, ultimately leading to more effective marketing and stronger client relationships. As the conversation unfolds, Dustin offers a reframing of what it means to have a "niche" in the mortgage business. He suggests that a niche is not necessarily defined by the types of loan products a loan officer offers, but rather by the personality, service processes, and overall approach that naturally attract a certain type of client. Dustin cautions loan officers against constantly chasing after the latest trends or so-called "shiny objects" in the industry, warning that this can distract from the real opportunities that already exist within their current business and client base. Instead, he encourages loan officers to focus on refining their processes, building authentic relationships, and leveraging their unique strengths to serve the clients who are the best fit for their style and expertise. Ultimately, the episode provides valuable insights into how loan officers can think about niches, marketing, and long-term success in a competitive industry.   TLOP's Originator Coaching:

If you've ever felt like hosting a retreat is way more complicated than it should be… You're not wrong. In this episode of The Retreat Leaders Podcast, Shannon Jamail sits down with returning guest Anna VanAgtmael to talk about what's broken in the retreat industry-and what she's building to fix it. Because right now:

This episode is the first of a three-part series recorded live, in front of a real studio audience at Good Vibe Studios in Phoenix, Arizona — and the energy in that room is something you're going to feel.Matt Gottesman is a 3x founder, writer, and top-ranked podcaster whose work sits at the intersection of creativity, spirituality, and modern entrepreneurship. As the creator of The Niche Is You®, his platform has generated over 1 billion impressions, 500 million video views, and a global community of 300,000+ purpose-driven creatives and founders. His podcast ranks in the top 0.5% worldwide, and his Substack is one of the highest-subscribed publications in Philosophy. With 20+ years in tech and media — partnering with brands like Louis Vuitton and Moët Hennessy — Matt has become a leading voice on building with integrity, alignment, and intentional impact.And in this conversation, he brought all of it to the table.We start with his story — three startups, a divorce, the loss of his best friend and mentor, and a series of pivots he didn't ask for but couldn't ignore — and land somewhere most of us rarely go: an honest look at what it means to actually trust yourself.Not the motivational poster version. The real one. The kind that requires stillness in a world that rewards urgency. The kind that means honoring what you feel before you can explain it. The kind that changes every relationship you have — because the one you have with yourself sets the tone for all of them.In this episode we get into:Why self-trust is the root relationship — and what it costs you when it's brokenThe nervous system toll of hustle culture and urgency-driven decision makingWhy stillness isn't quiet — it's clarityHow entrepreneurship forces the kind of self-honesty most people spend a lifetime avoidingWhat it looks like to stop outsourcing your answers to the noise and start coming home to yourselfThis is part one of three. Subscribe so you don't miss what comes next.CONNECT WITH MATTInstagram: @mattgottesmanPodcast: The Niche is You PodcastSubstack: Subscribe to The Niche is You SubstackCONNECT WITH HALEYInstagram: @thehaleywestfallWebsite: www.haleywestfall.comTikTok: @thehaleywestfallLinkedIn: Haley Westfall

Learn how to turn complex legal services into clear, compelling marketing that actually converts. In this episode, you'll hear practical strategies for repurposing content, strengthening your online presence, and building referral relationships that consistently feed your law practice.   In this episode, Steve Fretzin and Sylvia Garibaldi discuss: Niche marketing for divorce and legal professionals Positioning, messaging, and understanding your ideal client Repurposing podcasts, webinars, and video for multi-channel marketing Why referrals aren't converting like they used to Building referral partnerships through webinars and LinkedIn   Key Takeaways: Growth comes from consistent, repeated action paired with learning and improvement, not just doing more of the same. Clear positioning and messaging are critical so referral partners and prospects instantly understand who you serve, what you do, and the results you deliver. Repurposing a single piece of content like a webinar or podcast into social posts, articles, and lead magnets is “marketing 101” and dramatically reduces the content burden. Referral conversion now depends heavily on your curated online presence, including your website, social media, podcast appearances, and especially a strong LinkedIn profile with social proof. Effective referral relationships require intention, follow-up, and the right partners; they're built over time through trust, value, and consistent communication, not one-off meetings.   "In business and life, we tend to want to have the outcome first, but in reality, it does take time, it takes doing those reps and consistency, and so for me, doing that repeatedly has helped me build that habit." —  Sylvia Garibaldi   Check out my new show, Be That Lawyer Coaches Corner, and get the strategies I use with my clients to win more business and love your career again.   Join the Be That Lawyer Community and connect with ambitious lawyers who are serious about growing their book of business, strengthening their brand, and becoming confident, consistent rainmakers.   Ready to go from good to GOAT in your legal marketing game? Don't miss PIMCON—where the brightest minds in professional services gather to share what really works. Lock in your spot now: https://www.pimcon.org/   Thank you to our Sponsor! LEX Reception: https://www.lexreception.com/partners/bethatlawyer Rankings.io: https://rankings.io/ Lawyer.com: https://www.lawyer.com/   Ready to grow your law practice without selling or chasing? Book your free 30-minute strategy session now—let's make this your breakout year: https://fretzin.com/   About Sylvia Garibaldi: Sylvia Garibaldi, CEO and Founder of SG and Associates, is a business strategist and speaker who helps service-based entrepreneurs around the world to grow their business to 6 figures and beyond, in a way that is aligned and authentic to them. She is the creator of the Serve First, Sell-to-Many Program that has helped many of her clients achieve outstanding results. Over the course of 14 years, Sylvia has helped hundreds of financial, legal, mediation, and divorce professionals to grow their business and become leading experts in their field through results-driven marketing. Sylvia is a featured expert and speaker in leading publications and professional associations across the globe.   Connect with Sylvia Garibaldi:   Website: https://im-campus.com/ LinkedIn: https://www.linkedin.com/in/sylviagaribaldi/ Instagram: https://www.instagram.com/sylvia.sgandassociates/   Connect with Steve Fretzin: LinkedIn: Steve Fretzin Twitter: @stevefretzin Instagram: @fretzinsteve Facebook: Fretzin, Inc. Website: Fretzin.com Email: Steve@Fretzin.com Book: Legal Business Development Isn't Rocket Science and more! YouTube: Steve Fretzin Call Steve directly at 847-602-6911   Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

People can be interested without being ready to buy, they can agree to a proof of concept without having a clear path to production, they can praise the product without becoming the kind of customer who helps the company grow. That distinction was at the center of Collin Stewart's conversation with Ankur Patel, founder and CEO of Multimodal, on the Predictable Revenue Podcast. Multimodal builds AI for document-heavy, decision-heavy workflows in financial services, and Ankur's story is useful because it shows how easy it is to mistake activity for traction. Highlights include: Identifying the Niche (02:01), Customer Development and Validation (04:36), Pricing Strategy and First Customer (10:23), Evolving Market Strategies (17:46), Recognizing Product-Market Fit (22:50), and more... Stay updated with our podcast and the latest insights on Outbound Sales and Go-to-Market Strategies!

My newsletter: https://simonowens.substack.com/   When Will Richards first started compiling news about startups, he wasn't trying to launch a media company. He was working at a family office and needed a better way to track what was happening across the Australian startup ecosystem. After realizing there wasn't a single place that aggregated all this information, he began sending out a weekly email. That side project eventually evolved into Overnight Success, a newsletter read by thousands of founders, investors, and startup operators. But Richards didn't stop at building a newsletter. He's since expanded Overnight Success into a broader business that includes sponsorships, a startup database, and an investment syndicate. In our interview, we discussed how he grew within such a narrow niche, why a small audience can still attract major sponsors, and how he's turning years of startup coverage into a valuable data product.  

Sebastian Jara is not new to this [fragrance content]; he's true this. Since 2012, he's been creating videos, and today his YT channel boasts over 335K subscribers. Now he's onto the next venture. After years of attending perfume trade shows all over the world, Sebastian has created his own and it's called ScentFEST. And the inaugural show is happening in just 3 weeks in SF! (June 26-28, 2026)We chat all about what can you expect at the show, highlights from his 6000-bottle personal collection, the evolution of fragrance content over the last decade, and all the roads that led him here!FOLLOW: @theperfumeguy (on all channels)~PERFUME ROOM WEST COAST TOUR OF LOVE!~linktr.ee/emmavernStop 1 ~ LA: Smells Like Love (June 20) NOW CASTING!Stop 2 ~ Monterey: WPC (June 22-25)Stop 3 ~ SF: ScentFEST (June 26-28)****SOTD: Parfums MDCI Un Coeur en Mai (get 10% off code: perfumeroom)FRAGS MENTIONED:Angelos Créations Olfactives Soma Panorama, EM Molecule 01, Alrehab Choco Musk, YSL Rive Gauche, Madame Rochas, YSL Opium, Polo Green, Caron Pour Un Homme, Pierre Cardin, Guy Laroche Drakkar Noir, Chrome Azzaro, JPG Le Male, D&G Pour Homme, Jo Malone: Orange Blossom, Vetyver, Black Vetyver Cafe, Blue Agave & Cacao, Lime Basil & Mandarin, Pomegranate Noir, Wild Fig & Cassis; Mugler A*Men, Cologne; Penhaligon's, Annick Goutal, Mugler Angel, Sarah Baker Jungle Jezebel, Massimo Dutti White Evening, Jusbox Fifty Four, BLNDGRPHY Vanilla Mudslide, Trudon 45°, Sarah Baker VaVa Vanilla, Dusita Light of Bangkok, Pesad Orris Cocoon, Dior Homme (orig.), Hugo Boss Bottled Absolu, Le Male Elixir, Loumari Radanfor, JPG Le Male, Guerlain Guerlinade, Jean-Louis Scherrer, Lancome Magie Noire, Hermes Eau d'Orange Verte, Eau de Gucci, Carine Roitfeld Carine, Houbigant Fougère Royale (1884), Coty Ambre Antique (1904), Chanel No. 5 (1921), Guerlain Mitsouko (1919), Caron Tabac Blond (1919), Molinard Habinita (1924), kyphi from ancient Egypt 

SHOW NOTES: ⁠https://www.haileyrowe.comer/fertility-coaching⁠Join my free Facebook community for business support & to connect with other health coaches: ⁠https://www.facebook.com/groups/themarketinghubgroup/⁠Facebook: ⁠https://www.facebook.com/haileyrowecoach⁠Instagram: ⁠https://www.instagram.com/hailey_rowe⁠Twitter: ⁠https://www.twitter.com/hailey_rowe⁠

Plus, let's try hard to remember we have real enemies, implacable enemies, and we don't need to spend our time hammering our own side! MichaelBane.TV - On the Radio episode # 322. Scroll down for reference links on topics discussed in this episode. Disclaimer: The statements and opinions expressed here are our own and may not represent those of the companies we represent or any entities affiliated to it. Host: Michael Bane Producer: Flying Dragon Ltd. More information and reference links: Yes, Virginia, There Is a Grinch/Paul Erhardt/Shooting Wire Henry Bear's Leg 45-70 Pistol Dead Air Primal Silencer Ruger SP-101 Lipsey's Exclusive SP-101 .327 Federal 3-inch Grant Cunningham Training Grant Cunningham Books Ritchie Holsters The Music of Ziggy The Music of the Southside Aces

Here's the knot almost every founder hits. Things are working. Money is coming in. And then everyone around you starts chanting the same advice. Niche down. It sounds smart. It feels terrifying. Because the second you try it, it feels like you're about to fire the people funding your life. So I ran the question through The Room. I convened a council session inside Invisible Council AI with cognitive models of four people who have actually built fortunes on this exact decision. Alex Hormozi. Dan Kennedy. Dan Sullivan. Frank Kern. They did not politely agree. They collided. And the collision is where the gold was. Hormozi separated the two decisions everyone blends together. Kennedy reframed a niche as a farm you can dominate, not a smaller crowd to starve in. Sullivan made the call that your current clients are evidence, not your identity. Kern added the filter that changes everything. Pick the client you could win for even if you only got paid after they succeeded. The Third Mind that emerged from all four was simple and sharp. You don't announce a divorce to find a better date. You build a revenue-safe front door for the proven buyer while the old book of business quietly funds the transition. Tighter front door. Same cash register. This one is for any founder sitting on revenue they're scared to risk and a focus they're scared to commit to. Listen all the way through. The open question at the end is the one that decides whether your niche becomes a farm or a trap. What You'll Learn The two separate decisions you're accidentally blending, and why that blend is the source of the fear. Why cash flow is not the thing you protect at all costs. It's the thing that buys you time to get smarter. How to choose your ideal client from evidence instead of preference, using the clients you already have. Why a niche is not a smaller audience. It's a market small enough to dominate and rich enough to matter. The difference between revenue and complexity wearing a fake mustache. How to reposition without sending a single client a dramatic "we've evolved beyond you" announcement. The 90-day narrowing test that turns a scary identity change into a measurable experiment. The exact first move you can run this week with your last 20 clients and a spreadsheet. Chapter Markers (Times are placeholders. Map to your final audio in your host.) 00:00 — The founder's fear: niche down without blowing up revenue 00:00 — Hormozi: the two decisions you keep blending 00:00 — Pick the niche the evidence is pointing at, not the one you like 00:00 — "Your strategy is what you say no to" 00:00 — Kennedy: a niche is a farm, not a smaller crowd 00:00 — The fantasy demographic test 00:00 — Third Mind: the Cash-Flow Airlock 00:00 — Sullivan: your clients are evidence, not your identity 00:00 — The 10x Client Test 00:00 — Third Mind: the Two-Bank Niche Test 00:00 — Kern: pick who you could win for if you got paid last 00:00 — Kennedy vs Kern: ease versus richness 00:00 — Third Mind: the Revenue-Safe Front Door 00:00 — The Council Brief and your first move 00:00 — The open question: farm or elegant trap Lines From The Room (Pulled from the live council session. These are the cognitive models speaking inside Invisible Council AI.) The Hormozi model, on the real lever: "Your strategy is what you say no to. Not what you put in the Google Doc." The Kennedy model, on choosing wrong: "If the answer is no, you don't have an ICP. You have a fantasy demographic." The Sullivan model, on the trap of revenue: "Complexity disguised as cash flow." The Kern model, on the filter that matters: "Don't choose the ICP you can sell. Choose the ICP you can almost guarantee results for." The Third Mind, on the whole move: "You don't announce a divorce to find a better date." The Frameworks Named In This Session The Cash-Flow Airlock — keep serving the messy back room while the new front door only admits the proven buyer inside a conquerable farm. The Two-Bank Niche Test — deposit into the future bank while making zero withdrawals from the current bank. The 10x Client Test — if I had ten times more clients like this one, would the business get simpler, more profitable, and more energizing, or collapse under complexity. The Revenue-Safe Front Door — test the narrow ICP in media the legacy herd doesn't even consume, while the back room keeps proving appreciation to the people paying now. Your Move This Week Take your last 20 clients. Put them in a spreadsheet. Score each one on: Did they get a measurable result How easy were they to sell How profitable were they to serve How easy were they to fulfill Did serving them drain you or energize you Would you take them if you only got paid after they succeeded Would you want ten times more just like them The overlap is your first farm. Then write one sentence. "I help [specific person or company] solve [specific expensive problem] so they can achieve [specific outcome] without [specific pain]." If it doesn't exclude people, it isn't finished. Then point your next 90 days of new marketing at that person only. Back room keeps getting served. Same cash register.

From Niche to 150 Employees: The Real Story Behind Building a High-Volume PI Firm with Seth Bader>> Get the newest LFG episodes delivered to your inbox when you Sign Up for our Newsletter.>> Get the new book beyondintakebook.comResource Links:Fast track your marketing efforts while avoiding common marketing mistakes in our new trainingEstate planning attorney? Stop guessing how to get results from online ads and grow your firm with our client-generating Seminar 3.0 Hosted on Acast. See acast.com/privacy for more information.

This week, Des listens to voicemails about the strangest things people collect. From animal bones and troll dolls to rosary beads and matchboxes, the Dialers call in to share the unique collections they've built over the years.   Call (917) 512-1758 to leave us a voicemail! International Dialers can leave us a voice memo on WhatsApp: +1 (646) 423-7020   FOLLOW DES: Tickets: https://punchup.live/desbishop Instagram: https://www.instagram.com/desbishop Facebook: https://www.facebook.com/desbishop X: https://x.com/desbishop YouTube: https://www.youtube.com/@Desbishopcomedy TikTok: https://www.tiktok.com/@desbishop5   FOLLOW NICOLE: https://www.instagram.com/nicoleclyons/   Produced by Nicole Lyons Productions Instagram: https://www.instagram.com/nicolelyonsproductions/ Website: www.nicolelyonsproductions.com

Forcing your entire identity into a single, neat little category is a fast track to feeling disconnected from who you actually are.Your personality was never meant to fit into one box. In this episode, we are breaking down society's obsession with limiting people and uncovering the freedom of realizing that you are the niche. We dive into why it's completely okay to love things that seem entirely unrelated, how to accept your own beautiful contradictions, and why embracing your multi-passionate nature is your biggest superpower. You don't need a clean aesthetic or a single-topic life to be valuable; you just need the courage to stop letting external expectations shrink your world.If you've ever felt guilty for wanting to pivot, confused because you don't fit into a specific digital mold, or tired of trying to simplify your complex, multi-layered self for the sake of others, this conversation is your permission slip to take up space.The Breakdown:The Danger of Forced Categorization: Deconstructing why society tries to limit our potential by forcing us into narrow definitions.Embracing Your Contradictions: Giving yourself permission to hold space for different, seemingly conflicting interests and identities.You Are the Niche: Shifting your perspective from trying to fit an algorithm or an industry to letting your authenticity lead.The Multi-Passionate Path: How to navigate career, hobbies, and personal growth without feeling like you're constantly starting over.With Love, Mafe.Go to https://beacons.ai/imissedmeand check out all of I Missed Me.Check out my personal socials belowhttps://beacons.ai/mafeanzuresOur Sponsors:* Check out BetterHelp and use my code betterhelp.com for a great deal: https://www.betterhelp.com* Check out Shopify and use my code shopify.com/mafeanzures for a great deal: https://www.shopify.comAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

In this powerhouse episode of the Stuck In My Mind Podcast, host Wize El Jefe sits down with serial entrepreneur, business coach, and acclaimed author Jeremy Shapiro for a masterclass in transforming your business from a self-created job into a true asset that delivers freedom, not burnout. If you've ever felt trapped by your own company, confused busyness with progress, or wondered how to escape the endless hustle, this conversation brings actionable insights and eye-opening advice you won't want to miss. About the Guest Jeremy Shapiro has spent nearly three decades helping entrepreneurs build scalable, sustainable, and sellable businesses. Featured on NPR, Fox News, and major outlets worldwide, he specializes in guiding founders through the transformational leap from solopreneur to true business owner—allowing them to reclaim their time, health, and creativity, while building assets that create generational wealth. Key Themes & Discussion Highlights The Solopreneur Trap: Are You Growing a Business or a Job? Early in the conversation, Wize and Jeremy break down the critical distinction between being "self-employed" and being a "business owner." Jeremy shares from experience that many enthusiastic founders unknowingly build businesses that trap them, taking on all the risk and workload but missing the freedom entrepreneurship promises. If the business can't run without you, says Speaker B, it's a job—one you could end up resenting (02:03). Builder or Grinder? Why Mindset Matters Reflecting on his own path, Jeremy identifies as a lifelong builder—someone who thrives on creating systems, solutions, and opportunities for others (03:01). This mindset, he explains, is key to scaling successfully. The pitfall? Confusing activity with progress. Entrepreneurs often wear busyness like a badge of honor, but as Jeremy reveals, tracking where your time actually goes often exposes unprofitable patterns (03:43). Systems, Delegation, and the Power of Marginal Gains Building a true business means learning to let go. For many, this is a massive mindset shift. Jeremy discusses why perfectionism (“nobody can do this as well as I can!”) is the enemy of growth (07:00). Instead, he urges founders to document and systematize repeatable tasks, define success clearly, and empower new team members to take ownership. This approach not only enables scale—it's essential for sanity and sustainability. The episode takes a deep dive into the concept of "small hinges swing big doors." Through the story of the British cycling team's transformation, listeners learn how stacking tiny, 1% improvements can completely change business outcomes (17:55). These marginal gains—whether it's a tweak to onboarding, pricing, or lead generation—compound into massive wins. Finding (and Freeing) Hidden Profit Plateaus are normal in business, but they signal it's time to work smarter, not harder. With his trademark clarity, Speaker B outlines the three levers that can reignite growth and profitability. Sometimes, he advises, it's about refining the business model or optimizing pricing; other times, it's about adopting new channels or outsourcing for leverage (14:28). A standout moment is his pricing masterclass. Speaker B challenges the common founder fallacy of undercharging for unique expertise—and shares a real-life story of helping a client 10x her consulting fees by shifting from time-based to value-based pricing (33:09). He explains how minor price increases can double profit margins, even if customer numbers stay flat. Building an Asset, Not Just a Paycheck One of the most profound insights arrives as Jeremy explains why every founder should design their business with an exit in mind—even if they never intend to sell. Businesses tend to follow one of three paths: shut down, pass to family, or become a sellable asset. Building with sale in mind forces owners to create systems, document roles, and make the company valuable to someone else (24:36). This not only maximizes future wealth—it also gives more freedom now. The story of a business owner forced to systematize after a health scare is a wake-up call about why founders must set their businesses up to run (and grow) without them (25:33). Ultimately, the goal is for founders to work on their business, not just in it—unlocking not just profit, but the optionality to travel, launch new projects, or simply take a real vacation. The Power of Niching & Specialization For those feeling "stuck" on a plateau, Jeremy recommends strategic niching. By narrowing focus and speaking directly to an ideal customer, businesses can increase pricing power, dominate specialist markets, and avoid the trap of being a replaceable commodity (39:39). The episode includes memorable stories of sub-niching (even among high-net-worth clients) and how hyper-specialization can actually expand total addressable markets. Actionable Takeaways Track Your Time: Perform a time diary to uncover true time drains (03:43). Document and Delegate: Systematize your most repetitive (yet “unique”) tasks and build clear success metrics (07:00). Test Your Pricing: Move beyond time-based to value-based pricing and experiment with incremental increases (33:09). Niche and Specialize: Don't be afraid to narrow your market; the more specific, the more profitable (39:39). Build for Sale: Even if you intend to own your business forever, design it so it could thrive—and grow—without you (24:36). Leverage Expertise: Get outside help where needed and find leverage through people, systems, or partners (22:45). Assess Optionality: True freedom is having the choice of where, when, and how you work. Build towards options, not obligations (23:34). Why This Episode Is a Must-Listen This episode isn't just for business owners on the brink of burnout—it's for anyone who wants to future-proof their company, escape the hamster wheel, and reclaim their entrepreneurial purpose. Real stories, hard-earned lessons, and practical frameworks from Jeremy"s 30 years in the trenches provide inspiration and guidance for businesses at every stage. Whether you're stuck grinding out 12-hour days or approaching your first big plateau, this conversation is packed with paradigm shifts, strategies, and tools to help you break through and build a business that truly works for you. About the Book Looking to go deeper? Jeremy Shapiro's book, Your Business Growth Playbook, takes listeners further into the systems, checklists, and methodologies discussed throughout the episode. Access free resources, audio samples, and more at yourbusinessgrowthplaybook.com (44:02). Join the Conversation Listen, take notes, and share this episode with any entrepreneur you know who feels tied down by their business. This might be the moment—and roadmap—they need to claim the entrepreneurial freedom they set out for in the first place.

In this episode of Retail War Games, I'm joined by Jon Klotz, the President of Natural Waterscapes. Jon shares an incredible masterclass on how he took a traditional, boots-on-the-ground environmental construction company and completely pivoted it into a hyper-efficient, 100% controlled direct-to-consumer product powerhouse. We dive deep into why Jon made the high-stakes decision to completely shut down his multi-state construction division to double down entirely on e-commerce and proprietary product development. Jon breaks down a massive macro shift happening right under our feet: the death of traditional Search Engine Optimization (SEO) and the rapid rise of Answer Engine Optimization (AEO). He explains how his team built a cutting-edge web app ecosystem to capture this shift, utilizing third-party watershed and soil data to predict exactly what treatments a customer's pond or lake will need before problems even start—locking in deep customer stickiness and securing margin-heavy sales.  

Authority isn't about being the loudest voice in the room. It's about clarity, authenticity, and connecting your inner purpose to your message every time you hit record. On this episode of the Influential Voices of Authority Podcast, Erik K. Johnson sits down with Leslie, founder of Authentic Voice Leadership. Together, they reveal how you can use the mechanics and mindset of your voice to build real authority, trust, and connection in your niche.   Important Links: Get Dr. Leslie Davis' free guide: https://podcasttalentcoach.com/leslie Get your podcast audit with Erik at https://podcasttalentcoach.com/coaching Subscribe to the podcast: Apple Podcasts: http://www.PodcastTalentCoach.com/apple Spotify: http://www.PodcastTalentCoach.com/spotify Website: http://www.PodcastTalentCoach.com/podcasts   Episode Segments: 00:00 Discovering Passion for Authentic Voice Leadership 01:08 From Singer to Coach: Fusing Leadership, Education, Ministry 02:49 Launching a New Podcast with Strategic Planning 03:10 Lessons Learned from Hosting a Podcast for Moms 04:14 Navigating the Shift from Co-hosted to Solo Podcasting 05:09 Mindset and Authority: How Beliefs Shape Performance 06:06 Overcoming Imposter Syndrome and Building Confidence 07:54 Five Steps to Showing Up as Your Best Self 09:40 Mastering Voice Mechanics for Deeper Connection 10:10 Speaking to an Audience of One 11:31 The Real Challenge: Clarifying Core Values 12:31 A Client's Transformation: From Introvert to Authority 14:45 The Secret Sauce: Getting Grounded in Your Identity 16:03 Maintaining Confidence through Life's Challenges 17:23 Podcasting as a Platform for Opportunity 18:00 Impact Story: Speaking to 3,000 Live, Changing Lives 19:09 The Moment Listeners Reached Out 20:11 When Story and Song Inspire Radical Hope 21:35 Authority Means Touching Lives 22:23 The Role of Ego in Leadership and Influence 23:51 From False Humility to Authentic Leadership 24:35 Resource: Three Step Guide to Building a Trusted Voice 26:27 Vocal Leadership: Aligning Internal and External Voice 27:47 Ballroom Dancing as the Metaphor for Leadership 28:19 The Importance of Tenacity in Your Authority Journey   Key Takeaways: - Voice as Authority, Not Performance Leslie unmasks the myth that authority relies on being extroverted or flashy. Authority grows when you're grounded in your core values, aligned with your authentic voice, and willing to show vulnerability. - The Five Foundations of Thought Leadership From clarifying priorities to skill-building and stepping out to lead, mastering these elements ensures your voice doesn't just fill space, it creates impact. Each element—from voice mechanics to mindset—builds the internal and external resonance that moves audiences. - Why Speaking to One Is More Powerful Than Speaking to Thousands Whether you're podcasting, leading a summit, or coaching, trust is built when you address the individual—making your authority personal, memorable, and actionable. - Ego, Humility, and the Dance of Influence True authority is not about false humility or arrogance. It's about a healthy self awareness; recognizing your story matters and sharing it serves others who need to hear it. - From Listeners to Life Change Stories of listeners who found hope, healing, and renewed confidence trace directly to the internal work Leslie models and teaches.   Episode Highlights:  - Practical Tools for Your Next Step Download Leslie's in-depth Three Step Guide to Developing a Voice that Builds Trust and Radiates Authority. Discover how the voice's physical "house," emotional heartset, and "dance" of leadership work together for maximum impact. https://podcasttalentcoach.com/leslie   Connect with Dr. Leslie Baylis Davis:   Website: https://www.mindshiftll.com instagram.com/@lesliebaylis facebook.com/@drlesliebaylis https://www.linkedin.com/in/lesliebaylisdavis/   Next Week: We will talk with social media marketing expert Louise McDonnell. She will give you two places you're making the biggest mistakes when it comes to your social media marketing. She will also show you how to leverage your social media presence to grow your impact and authority.   Podcast Authority Audit You've published the episodes. You've stayed consistent. You know your content is good. And yet… You're not being seen as the authority in your niche Your podcast isn't creating the level of influence or opportunity you expected People listen—but they don't take action And you sound professional… but not unforgettable The truth? Consistency alone doesn't create authority. Intentional leadership does. Are you ready to turn your podcast into an authority engine and not just more content? Would you like to move from best-kept secret to recognized authority? Let me audit your podcast and find the gaps. Go to www.PodcastTalentCoach.com/coaching, click the button and apply to have a chat with me. We will uncover your authority positioning problem, develop your plan to succeed, and see how I can help and support you to achieve your podcast goals.   Get your podcast audit at www.PodcastTalentCoach.com/coaching. On the next episode, we'll talk with ... Until then, step into your authority. We'll see you next time.

In this episode, Lauren talks to the seller of a YouTube business created in November 2024 in the news & education, entertainment, and music niches. Listen in to find out how the business makes an average of $4,300.00 per month in net profit, why the seller has decided to sell, the lessons learned from running the business, and much more. Visit https://empireflippers.com/listing/94250 to learn more about this business.

In this episode, Lauren talks to the seller of an Amazon FBA business created in March 2023 in the bed & bath and home niches. Listen in to find out how the business makes an average of $46,528.00 per month in net profit, why the seller has decided to sell, the lessons learned from running the business, and much more. Visit https://empireflippers.com/listing/93458 to learn more about this business.

In this episode, Lauren talks to the seller of an application and subscription business created in July 2023 in the medical and news & education niches. Listen in to find out how the business makes an average of $9,068.00 per month in net profit, why the seller has decided to sell, the lessons learned from running the business, and much more. Visit https://empireflippers.com/listing/94091 to learn more about this business.

Helene Tessier didn't plan a career in marketing. She started at the French consulate in China and taught English abroad. When COVID brought her home, she stumbled into TPAC as an interpreter. Soon after, leadership asked her to run marketing. In this conversation with Jeff and Carman, she explains why TPAC's PhD-heavy, flat organizational culture wanted someone willing to learn. She also shares how she rebuilt the company's go-to-market strategy. Her approach centered on trade shows, application-driven web content, and a bold brand presence at the World Conference on NDT (non-destructive testing) that the industry still talks about. Helene also digs into why technical, engineering-led firms struggle with brand rollout. She explains how regulatory and certification changes act as buying triggers in NDT, and what a five-person buying committee means for content strategy. To close, she offers a refreshingly grounded take on AI for marketers entering the field today.

#919 What do a former oil and gas worker, a bag of masonry sand, and a two-man crew have in common? They're the foundation of a $500,000-a-year lawn leveling business! In Part 1 of this two-part episode, Brandon McClellan of Central Texas Lawn Leveling joins us to break down exactly how he built a thriving niche service business from the ground up — literally. Brandon walks us through what lawn leveling actually is, the custom 80/20 sand-and-compost blend his company pioneered, and the hard-won financial lessons that nearly sank him before he figured out how to price jobs correctly. If you've ever wondered why your business revenue looks great on paper but your bank account tells a different story, this episode is for you! What we discuss with Brandon: + What lawn leveling actually is + Sand vs. soil blends for leveling + How Brandon pioneered the 80/20 mix + Starting with neighbors as first customers + Pricing jobs correctly from the start + Hidden costs most operators overlook + Why revenue doesn't always equal profit + Labor challenges and hiring lessons + Pivoting toward commercial and estate clients + Building a custom calculator to stay profitable Thank you, Brandon! Check out Part 2 of this episode. Check out Central Texas Lawn Leveling at CentralTexasLawnLeveling.com. Watch the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠video podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ of this episode! To get access to our FREE Business Training course go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MillionaireUniversity.com/training⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ To get exclusive offers mentioned in this episode and to support the show, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠millionaireuniversity.com/sponsors⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Learn more about your ad choices. Visit megaphone.fm/adchoices

#920 What happens when a lawn care entrepreneur stops guessing and starts letting data — and AI — drive every business decision? In Part 2 of our conversation with Brandon McClellan of Central Texas Lawn Leveling, Brandon pulls back the curtain on the real numbers behind his $500K seasonal business, including how he's generated over a quarter million in revenue this year on just $1,600 in marketing spend. He breaks down his three-pronged revenue strategy — lawn leveling, estate maintenance, and commercial properties — and how he's using a custom-built, AI-assisted CRM to track profitability down to the zip code. Brandon also shares why he refuses to race to the bottom on price, how he's tackling the seasonal cash flow problem that plagues most lawn care businesses, and the exact equipment any aspiring lawn leveler needs to move material fast and protect their margins. If you're building a service business and want to work smarter, not just harder, you won't want to miss this one! What we discuss with Brandon: + $1,600 in marketing = $250K+ in revenue + Google search vs. Facebook ads strategy + Building a custom AI-powered CRM + Using Claude to query business data + Three revenue streams for stability + Beating seasonality with maintenance contracts + Equipment efficiency = doubled hourly rate + Never race to the bottom on price + Hiring an agency for commercial outreach + Protecting margins by delivering more value Thank you, Brandon! Check out Part 1 of this episode. Check out Central Texas Lawn Leveling at ⁠CentralTexasLawnLeveling.com⁠. Watch the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠video podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ of this episode! To get access to our FREE Business Training course go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MillionaireUniversity.com/training⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ To get exclusive offers mentioned in this episode and to support the show, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠millionaireuniversity.com/sponsors⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Learn more about your ad choices. Visit megaphone.fm/adchoices

In today's Ask Abundance, I'm joined by Limitless Practice grad and Team Abundance consultant Rebecca Smith to talk about the fear almost every therapist has when building a private practice: "What if my niche is too narrow?" We get into why broad, vague marketing makes it harder for clients to choose you, how niching actually increases trust and perceived expertise, and why the best niche is usually less about strategy and more about what genuinely lights you up. We also talk about the difference between a niche and an ideal client, why you can always pivot later, and how speaking directly to one person often makes far more people feel seen.  Sponsored by TherapyNotes®: Looking to switch EHRs? Try TherapyNotes® for 2 months free by using promo code ABUNDANT at therapynotes.com. Links You'll Love: Still struggling to explain what you do and who you help? My $27 Know Your Niche course helps you get crystal clear on your ideal client so your marketing finally clicks, your referrals improve, and growing your practice feels a whole lot easier: https://www.abundancepracticebuilding.com/niche    Need help building and filling your practice? Join the Party today and get everything you need — courses, trainings, scripts, templates, monthly group calls — for just $345: www.abundancepracticebuilding.com/party   Get your FREE weekly worksheet and other helpful practice-growing tools here: www.abundancepracticebuilding.com/links

Subscribe to Throwing Fits on Substack. Freeze the world. This week, Jimmy and Larry are trying to beat the heatwave and catch up on experimenting with new sock heights, it's freaky sneaker season, when it's this hot out nobody cares what you or they are wearing, James swallowed his pride and approached Ciara Miller for a photo, eating at Borgo aka the 6th best restaurant in NYC according to The New York Times, Lawrence finally gets to review Iceman (and Drake's other two new albums) and does his best not to derail the entire podcast while delivering a thoughtful and measured reaction, Sam Hine has left GQ and landed at New York Mag, checking in on menswear media both big and small, the real life Kendall Roy, Satisfy x adidas dropped a decent sneaker that was overshadowed by some truly mind-boggling marketing that had the impossible to please hardcore community up in arms, are running bros still a thing, and much more.