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In this episode, the Mayor sits down with industry veteran Jeff Kleid a 30-year insurance innovator, MGA, and carrier leader to talk about the business of hard-to-place risks, the truth about captives, and how brokers can turn complex accounts into profitable opportunities.From selling insurance on the internet in the ‘90s to building niche programs for cannabis, film, and trucking, Jeff shares real-world lessons about taking chances, trusting data, and transforming the way independent agents think about risk.In this episode, we discuss:The evolution from retail broker to MGA and carrierWhy most agents misunderstand captives (and how to use them right)Building programs for high-risk industries like towing and hempHow to niche down without boxing yourself inThe role of AI in underwriting and program innovationKey Takeaways:Don't fear the hard-to-place — that's where opportunity lives.Captives aren't restrictive; they empower growth and control.Niche success is built on relationships and risk awareness.AI is a tool, not a replacement — human insight still wins the day.Connect with Jeff Kleid:LinkedIn: linkedin.com/in/jeffkleidEmail: jdkleid@eliterisk.comWebsite: eliterisk.comSpecial Thanks to Our Sponsors:
Summary Want to create digital products faster and sell smarter on Etsy? In this episode of Crickets to Cha-Chings, Cody Berman sits down with Canva expert Jen Michele to reveal the exact tools and strategies that save time and boost sales. Jen shares how market research prevents wasted effort, why niching down improves visibility, and the Canva features every seller should know—like the brand kit for consistency, magic resize for instant product variations, bulk create for guided journals, and the all-new Canva Sheets for spreadsheets. Whether you're just starting or scaling your online shop, you'll learn practical design tips to work more efficiently and turn ideas into products customers actually want.
In today's episode, we're going to pull back that curtain on podcasting best practices. And some of these conventions are grounded in logic and proven results, and others might just be myths that we're just blindly following. I explain why I think these are legit, and explain why some of these are not accurate. As always your audience may be different than mine, but based on 20 years in podcasting, these are the just some of the best practices I teach at the School of Podcasting.Why is Recording a Test Episode before launch a Podcast Best Practice?Authors have rough draftsAthletes have pre-seasonActors have dress rehearsalWhen you publish the first thing you record, you are essentially publishing a "rough draft." Anytime you do something for the first time, it's not as good as the second.Why is Defining a Clear Topic or Niche a Podcast Best Practice?It makes it easy to create content. If I'm making dinner for a bunch of vegans, I know what I can make and what I couldn't.This makes it easier to market. Now instead of marketing to Vegans, Carnivore, or those who are Glucose Intolerant, etc.You can also lump this in with the advice of "Know your audience."What appears is a downside may be an upside: a smaller but more loyal audience.Why Is Getting to the Topic ASAP a Podcast Best Practice?Do you have a ton of free time?Look at Netflix, when an episode is over it give you an option to skip the credits and go to the next episode. When you go to the next episode, it prompts you to skip the intro. This leads me to believe it is best to get to the content asap.Why is Knowing Why Your Are Podcasting a Podcast Best Practice?When a podcaster doesn't get the result they had hoped to receive, they quit (often before their 10th episode).If you were hired by a company to earn more money, and then they paid you the same (or less) would you stay?Why is Engaging with Audience and Creating a Community a Podcast Best Practice?The previous best practice was "Get to know your audience." This is how you get to know them.This can be on social, email, anyway you can interact with your audience you should do it.Why is Prioritizing Sound Quality a Podcast Best Practice?You want it to be EASY to consume your content. You don't want the audience to strain to consume your content. Reverb or "room noise" can become a serious issue when the listener is in a car with the noise of the tires on the road. Think of it this way, smear vaseline on your glasses and try to watch something. You can do it, but it takes extra effort. We need it to be EASYEven in videos, the key ingredient is not lighting but audio. If I can see you but can't hear you what's the point.You don't need to spend thousands of dollars on equipment. You can get started with a Samson Q2U microphone. If you want to do video, you can get a pair of Rode Wireless Micro microphones and use your phone as a camera.Why is Knowing What You're Going to Say Before Your Press Record a Best Practice?I always say, less planning equals more editing. This can lead to it taking longer to produce an episodeWhile you want it to feel conversational like a phone call with your best friend, it is a performance for a global audience.Without focus, you again tend to ramble, repeat...
Get MiloTree for free to sell digital products and grow your audience. Sign up here. Struggling to launch your first digital product? If you've got a blog or online audience, selling printables is the simplest way to start earning—without mastering complex tech or spending weeks creating a course. In my latest Blogger Genius Podcast episode with Sherry Smotherton-Short, founder of Printables & More Club, we break down how to get your first printable live in minutes, what sells, and how to turn freebies into tripwire sales. Show Notes: MiloTree Free Plan Printables & More Club Digital Product Empire AI Prompt (Free Download) 6 Purchasing Triggers Test Join The Blogger Genius Newsletterc Become a Blogger Genius Facebook Group Subscribe to the Blogger Genius Podcast: iTunes YouTube Spotify The Problem You want to monetize your audience, but… You're short on time and design skills “Making a full course” feels overwhelming You're unsure what will actually sell The Simple Solution Start with printables: checklists, planners, activity pages, wall art, party kits—small, useful downloads that solve a specific problem for your audience. Use templates to speed up creation, then launch with a freebie → tripwire funnel to validate and sell quickly. Why Printables Work Right Now Low lift, high leverage: Customize a Canva template (fonts, colors, logo) and publish—often in under an hour. Evergreen sales: Once published, they can sell on autopilot for months or years. Niche = pricing power: Generic planners might be $3–$7, while niche planners (e.g., Cub Scouts, ADHD students, cosplay) can command $27–$30+. What Sells: Printable Ideas You Can Launch This Week Niche Planners Social media manager planner, homeschool unit planner, event vendor planner, cosplay build planner. (Niche = higher price.) Checklists & Trackers “Publish a blog post” checklist, budget tracker, habit tracker, kids' sports gear checklist. Kids' Activities (Seasonal wins!) Holiday scavenger hunts, coloring pages, word searches, puzzle packs. Party Printables Theme decor + games (e.g., unicorns, secret agent kits), ready to print and assemble. Wall Art Quote prints, nursery sets, bold geometric scripture posters for a younger aesthetic. Pro tip: Mine your top 3 blog posts and create a hyper-relevant printable for each. Ask: “What's the reader's very next step after this post?” Build that as a checklist or mini-planner. Your 60-Minute Launch Plan (Step-by-Step) 00:00–10:00 — Pick the idea Choose a printable tied to one of your highest-traffic posts (or a pain point you solve). 10:00–40:00 — Customize a Template Grab a Canva template (e.g., from Printables and More Club) and make quick edits: brand fonts/colors, logo, page titles, swap graphics. Keep it simple. 40:00–60:00 — Publish with MiloTree (Free) Create a freebie (e.g., Easter scavenger hunt) to collect emails. Add a tripwire on the thank-you page (e.g., full Easter activity pack). MiloTree hosts/delivers both, and your AI-generated sales page is done for you—free plan available. Funnel That Converts: Freebie → Tripwire Lead Magnet (Freebie): One valuable page (checklist, scavenger hunt, mini-planner page). Tripwire (Paid): Right after signup, offer the bigger, done-for-them pack (e.g., 20-page activity bundle or full planner) at a limited-time price. This works because the freebie pre-qualifies intent—buyers already want more of the same. Tools & Tactics That Make It Easy Templates in Canva: Perfect for non-designers; update in minutes. MiloTree Free Plan: Spin up AI-generated sales and opt-in pages Deliver freebies automatically Add social pop-ups to grow followers Set up tripwires without extra tools (all on the free plan) Optional Digital Planning: Many customers still print PDFs, but some use GoodNotes on iPad; simple PDFs work great. Pricing Hints Starters: $5–$9 for checklists/trackers Bundles/Activity Packs: $9–$19 Niche Planners: $27–$30+ (specific beats generic) Quick Start Checklist Pick 1 printable tied to a top post Customize a Canva template (fonts, colors, logo) Upload to MiloTree (Free) as a paid product Create a matching freebie to grow your list Add a tripwire offer on the thank-you page Promote the opt-in link in your post + sidebar + social bios Iterate weekly (new seasonal or niche variation) Final Takeaway You don't need a huge course to monetize—you need one helpful printable aligned to a real problem your audience has. Use a template, ship a freebie today, add a small paid upgrade, and let MiloTree handle the delivery and sales page for you. Rinse and repeat, especially for seasonal content. Your first $7 sale is the hardest; the rest compound. Other Posts You'll Love
Season 5 Episode 6 - She went solo after 18 years of working for someone else! She talks to us about her esthetician friends gatekeeping, instagram numbers being deceiving and narrowing down your niche to be successful. Where to find her:IG @libbeylazarusWebsite: https://www.secretsofestheticians.com/FB Group:https://m.facebook.com/groups/677007063190425/?ref=share&mibextid=wwXIfrTime Stamps:00:00 Going solo after working for someone else for 18 years06:00 Seeing everyone with 16 clients a day & not knowing what you're doing wrong11:00 How to get quicker at waxing14:00 Tired of my friends gatekeeping17:00 New estheticians forced into going solo20:00 Instagram numbers are deceiving 29:00 Teaching at shows33:00 getting paid to mention wax brands38:00 dealing with you peers calling you out44:00 Niche down50:00 specials are goof for business54:00 build everything you can so someone else can work for you
Entrepreneurs everywhere stress about finding the “perfect niche” before they start creating content — but that mindset is holding you back. The truth is, your niche doesn't need to be flawless to grow your audience and attract paying clients. What actually moves the needle is how clear you are in your message, how consistent you are in showing up, and how well you connect with your audience. In this episode of Social Media Decoded, host Michelle Thames shares why the obsession with niching down is actually procrastination in disguise and what to focus on instead. She also shares her own journey of building her business without a “perfect niche” and how that led to a top-ranked podcast, speaking engagements, and a thriving brand. What you'll learn in this episode: Why the idea of a “perfect niche” is a myth holding you back The 3 things that actually matter more than your niche How consistency creates authority and trust Why connection with your audience is the real secret to growth Michelle's personal story of building visibility without a perfect niche Let's Connect & Get Your Freebie! Stay inspired and get daily visibility tips—follow Michelle everywhere: Instagram: @michellelthames Threads: @michellelthames LinkedIn: Michelle L Thames YouTube: Michelle L Thames Podcast: Social Media Decoded Ready to increase your Visibility? Join the FREE 7-Day Visibility Challenge HERE Get your FREE $200-a-day Story Strategy guide HERE! Want my proven story strategy that's helping women earn $200/day from their audience? DM “STORY” to me on Instagram (@michellelthames) and I'll send you my favorite visibility and sales framework—free for listeners! perfect niche myth, how to choose a niche, online business growth strategies, content consistency for entrepreneurs, visibility tips, how to attract clients online, marketing strategy for multi-passionate entrepreneurs Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Here's the truth... when you try to be everything to everyone, it can feel hard AF to position yourself for rapid results.That's why Nicole is ripping off the band-aid and giving you a front row seat to a LIVE coaching session with one of her badass Unicorn Clients, Stephanie LeDonne, as they work through the pieces of committing to a singular focus so you can call in more high ticket clients even faster. If you've been thinking about niching down, this is for you. Press play and see how you can start effectively subniching to get clear on you who specifically serve and how you best serve them. Want to connect with Stephanie LeDonne? Connect with her on Facebook or TikTok. PS. Get all the details to launch your PROFITABLE PODCAST
Just a few more days of heat and it'll finally cool off…hopefully by Monday. We kicked things off this morning with the original version of the Thursday Song and the latest on the government shutdown. A winner has been declared in this year's 2025 "Fat Bear" contest and he's SUPER chonky! Do you work in an office? Do you wear shoes all day? Apparently, that might be changing in the future. In sports, a recap of yesterday's MLB Wild Card action, a look at tonight's kickoff to Week 5 in the NFL including an injury update on Brock Purdy and a new starting QB for the Browns. Elsewhere in sports, the WNBA Finals begin tomorrow night & John Cena's final match is rapidly approaching. We let you know what's on TV today/tonight and we spoke with Office Cora to see what she's up to in the 715 this weekend. Feel-good story about a piglet that jumped off a truck in Iowa and earned her freedom thanks to her tenacity & will to live! It's Hypothetical Thursday, so we asked each other Hypothetical Questions. Jean's question for Brian was: " " Brian's question for Jean was: " " This shouldn't come as a surprise, but your A.I. devices are not only listening to you…but they're collecting data about your life & will soon be pushing targeted ads at you. Yay for the future! Idiocracy is almost here. A recent survey found that just 1 out of every five people admit to having sex at a music festival(feels kinda low). And in today's edition of "Bad News with Happy Music", we had stories about a guy doing 124mph in a Toyota Camry and trying to use the old "I have to go to the bathroom" excuse, a 22 year-old in Minnesota who enrolled in a high school with a fake identity, a warning to North Korean women who have breast implants, a woman in Kentucky who trashed a Little Ceasar's restaurant because they charged her for extra sauce, a dude in NY who stole a tow truck while the operator was repossessing his car, and an actress who was replaced by a very special someone in a new series on Hulu.See omnystudio.com/listener for privacy information.
Every great business starts with a unique idea, but how do you find the one thing you can do better than anyone else? This week, we're bottling up the secret to identifying your niche with a true innovator in the spirits industry.Join us for a captivating conversation with Ken MacKenzie, the founder and CEO of Fresh Victor. With over two decades of experience launching award-winning brands and co-founding Republic Tequila, Ken has a knack for turning simple ideas into massive successes.In this episode, Ken shares the fascinating story of how a chance encounter led him to his niche in the world of tequila and ultimately to the creation of Fresh Victor. He breaks down the strategic blueprint for building a brand that stands out, including:The single most important question you need to ask yourself to find your unique advantage.How to build a lean, high-performing core team that shares your vision.The secrets to leveraging specific geographies and distribution channels for maximum impact.His journey to simplifying and elevating the cocktail experience for millions of consumers.If you're an entrepreneur looking to find your footing and build a brand that dominates its category, this episode is a can't-miss masterclass.Support the showRemember to subscribe for free to stay current with entrepreneur conversations. Want the episode freebie or have a question for our guest or Vincent? Interested in becoming a guest or show partner? Email us.This Episode is Brought to You By: Coming Alive Podcast Production: www.comingalivepodcastproduction.com Music Credits: Copyright Free Music from Adventure by MusicbyAden.
Today's guest, Dr. Sumi Raghava, PHD, joins me to talk about her powerful transition from academia to full-time private practice. She shares the motivations behind her decision, the challenges she faced along the way, and the key moments that shaped her journey. We dive into what it was like to balance academic responsibilities while building a trauma-focused, cross-cultural therapy practice—and what ultimately led her to go all-in. Our conversation covers everything from strategic planning and marketing to niching and the emotional risks (and rewards) of stepping fully into private practice. Sponsored by TherapyNotes®: Looking to switch EHRs? Try TherapyNotes® for 2 months free by using promo code ABUNDANT at therapynotes.com.
CSA: The “Create an Offer That Spreads Itself” workshop replay is now available to all subscribers. Drop me a DM for details about how to get the link and companion worksheet!Most solopreneurs start with the best intentions: do meaningful work, serve people they care about, and build a business that funds and fits the life they actually want.But once they try to cut through the noise of the online world, they get pulled into the niching trap. Digital marketers and online gurus preach Ideal Customer Avatars, Power Offers, funnels, launch formulas, and endless content grinding. The result? 80–90% of their time is spent chasing leads through marketing hacks—leaving just scraps of time for the work that matters most.In this episode, I explain why niching is a trap and how positioning provides a better path. You'll hear:* The working definitions of niche and positioning (and why most get them backward).* Why starting with tools and tactics is like trying to balance an upside-down pyramid.* The architectural wisdom of Louis Sullivan and Vitruvius—form follows function.* An introduction to Lukas Fisher's Clarity Hierarchy and how it flips the guru playbook.* My own example of applying the hierarchy—philosophy, principles, strategy, tactics, and tools—to build a business that funds and fits my life without digital marketing BS.The key insight? Your niche doesn't come first. It emerges from clear positioning.
This episode stemmed from Andy's viral video about the difference between a gig and a show, which sparked a wider conversation about how musicians define success and stand out in today's music industry. In this engaging 48-minute conversation, Andy Sydow and Johnny Fiaconni dig into the realities of the modern music industry. They explore the balance between cover gigs and original shows, the role of intentionality, and the strategies musicians can use to stand out in an increasingly noisy landscape. From the challenges of touring and relocating, to the importance of branding and building a strong online presence, the conversation offers honest insights and practical takeaways for musicians at every stage of their careers.
In this episode, Brandi Clark aka The Messy Hair Millionaire discusses the importance of niche work for coaches, particularly in the fitness industry. She emphasizes that many coaches get stuck on defining their niche, which can hinder their business growth. Brandi breaks down the components of a niche, including the industry, the ideal client, and the desired results. She stresses the need for specificity in identifying the ideal client and creating content that resonates with them. The episode concludes with practical homework for listeners to better define their niche and ideal client. Chapters 00:00 Introduction to Niche Work 02:19 Understanding Your Industry and Client 06:33 Defining Your Ideal Client 12:34 The Importance of Specificity in Niche 17:08 Desired Results and Teaching Mechanisms 20:48 Creating Resonant Content 23:28 Homework and Practical Steps Key word: niche, coaching, fitness, business, ideal client, content creation, marketing, women over 40, entrepreneurship, personal training, fitness business, online business, online fitness business MyClientConnections.com is all-in-one platform that will run your entire fitness based business With unlimited everything like courses, websites, funnels, scheduling, emails, texting and automated workflows you can charge your clients and give them a password protected portal for your programs courses…so no more chasing venmo payments! At only $97 a month it is the obvious choice for new coaches entering the space and seasoned coaches looking for an upgraded back office experience. Jump on over and take a look at myclientconnections.com And when you're ready, here's how I can help: 30 Ways to Make $500 In Your Fitness Business By Next Week: https://beyondthesetsandreps.com/30-ways 90 Days Of Social Media Content For The Fitness Professional: https://beyondthesetsandreps.com/90-days Join our Facebook Group Successful Online Fit-Pro's where you will find a tribe of fabulous fitness trainers, done-for-you weekly content ideas, ways to start making money TODAY, content rewrites and much more: https://www.facebook.com/groups/fitprohangout
They say the riches are in the niches, and real estate pro Kevin Oliver has taken that advice to heart. From flipping more than 200 homes to running group homes and now specializing in probate and divorce real estate, Kevin shares how focusing his niche has fueled his success. In this episode, Kevin reveals: How his experience with Rich Dad Poor Dad shaped his investing approach. Why group homes can be both profitable and impactful in the community. How he built referral “flywheels” with attorneys to generate consistent probate and divorce deals. Why leading with service and relationships matters more than chasing commissions. - Get Interviewed on the Show! - ================================== Are you a real estate investor with some 'tales from the trenches' you'd like to share with our audience? Want to get great exposure and be seen as a bonafide real estate pro by your friends? Would you like to inspire other people to take action with real estate investing? Then we'd love to interview you! Find out more and pick the date here: http://daveinterviewsyou.com/
The Growthcast with Dallas Pruitt | Presented by The Multifamily Mindset
Zach Rucker interviews investor Roberto Carabetta on his transition from Canadian single-family homes to U.S. multifamily and senior living. He discusses operational demands, demographic-driven demand, acquiring undervalued assets, and the importance of experienced operator partnerships.Follow and connect with Roberto. InstagramFacebookLinkedInWe want your feedback! Take our survey to help us better your listening experience.Check out the Multifamily Mindset store for great tools like the Think Bigger Journal and MFM merchandise.Follow us on Instagram:►Tyler Deveraux (@tyler_deveraux), CEO of Multifamily Mindset & Managing Partner of Axxis Capital►Cyndi Maguire (@cyndigap), Real Estate Investor & Consultant at the Multifamily Mindset►Zach Rucker (@zachrucker), Underwriting Mentor at the Multifamily Mindset
Let's bust one of the biggest Etsy myths out there: the idea that you have to pick a niche to grow.If you've ever delayed committing to your shop because you “haven't figured out your niche yet,” or felt pressure to make your whole shop match a vibe, this episode is your permission slip to stop overthinking it.Because Etsy doesn't care about your niche the way Instagram does. It's a search engine, not a social platform. And your buyers? They're not judging your branding. They're just searching for something specific and trying to find it fast.In this episode, we'll unpack:Why you don't need to curate your shop around one “ideal customer”What the Etsy algorithm actually looks at when ranking your listingsThe difference between a niche aesthetic and a sellable niche strategyWhy variety isn't the problem but lack of product depth isHow to avoid turning your shop into a “garage sale” (and what to do instead)Plus, I'll walk you through what really builds momentum in Etsy search, and how to create listings that rank even if you sell more than one thing.Resources mentioned:
In this episode, Lauren talks to the seller of an Amazon FBA and eCommerce business created in July 2021 in the technology niche. Listen in to find out how the business makes an average of $53,684.00 per month in net profit, why the seller has decided to sell, the lessons learned from running the business, and much more. Visit https://empireflippers.com/listing/87923 to learn more about this business.
In this episode, Lauren talks to the seller of a YouTube business created in July 2024 in the automotive niche. Listen in to find out how the business makes an average of 34,883.00 per month in net profit, why the seller has decided to sell, the lessons learned from running the business, and much more. Visit https://empireflippers.com/listing/88223 to learn more about this business.
In this episode, Lauren talks to the seller of an application and service business created in July 2020 in the news & education niche. Listen in to find out how the business makes an average of $9,373.00 per month in net profit, why the seller has decided to sell, the lessons learned from running the business, and much more. Visit https://empireflippers.com/listing/87858 to learn more about this business.
In this episode, Lauren talks to the seller of an Amazon FBA, Amazon FBM, and eCommerce business created in September 2010 in the jewelry niche. Listen in to find out how the business makes an average of $4,869.00 per month in net profit, why the seller has decided to sell, the lessons learned from running the business, and much more. Visit https://empireflippers.com/listing/84179 to learn more about this business.
In this episode, Lauren talks to the seller of an eCommerce and Amazon FBA business created in October 2018 in the baby care and apparel & accessories niches. Listen in to find out how the business makes an average of $4,031.00 per month in net profit, why the seller has decided to sell, the lessons learned from running the business, and much more. Visit https://empireflippers.com/listing/87590 to learn more about this business.
In this episode, Lauren talks to the seller of an Amazon FBA business created in June 2015 in the outdoors and apparel & accessories niches. Listen in to find out how the business makes an average of $52,086.00 per month in net profit, why the seller has decided to sell, the lessons learned from running the business, and much more. Visit https://empireflippers.com/listing/86981 to learn more about this business.
Freebie 45 types of coaching Nurses can do for more freedom & fulfillment- https://www.heathercolledge.com/45-typesClick the link to book a call about our ELITE Nurse to Coach Academy®https://bit.ly/ELITEBrainstormSessionFIND US ONLINE:►Join our Facebook community: https://bit.ly/ELITENursetoCoach►Website: https://www.heathercolledge.com/academyRate, review & Follow on Apple PodcastsIf you love the show, please consider leaving a rating & review. This helps us support more Nurses starting and growing online coaching businesses! Tap to rate with five stars and let us know what you loved most about the episode! Then, if you haven't done so already, follow the podcast for more!Disclaimer: Results mentioned may not be typical. Income mentioned is gross revenue. ELITE Nurse to Coach Academy™️ makes no guarantees related to income, success, increased revenue or projected sales. Results and income may differ from Client to Client and from what ELITE Nurse to Coach Academy™️ may experience. ELITE Nurse to Coach Academy™️ is not responsible for the earnings, success or failure of our Clients' businesses, the increase or decrease in finances or income level, or any other result of any kind that a Client may have as a result of engaging in our Program. Each Client is solely responsible for their own results. Clients in interviews have not been compensated and there is no conflict of interest.Support the show
Over the past few years, I've heard several people suggest that "blogging is dead." However, one of my favorite coaching clients earns her primary income from her blog and also hosts retreats and an annual conference for an entire community of food bloggers who earn an income from their blogging efforts. So I invited my client, Megan Porta, and asked her the question, "Can you still make money blogging in 2025?" Short answer: Yes. It's doable. It looks different than it did a decade ago. It requires real passion, patience, and a focus on what serves readers right now. Below are thorough show notes to meet you exactly where you are. If you want to start or revive a blog as a real income stream, these notes double as a step-by-step primer. What This Episode Covers Why blogging still pays when you pair patience with passion Megan has seen brand-new bloggers “crushing it.” The difference now is you cannot fake it. Your readers and Google both know when you do. Authenticity wins. The fastest realistic path to first income Join a quality ad network once your traffic qualifies. We name the two big players and their current thresholds. We also discuss why Google SEO and Pinterest are still the two traffic pillars that move the needle. Niching way down to win Broad “everything” blogs struggle today. Specific sub-niches serve specific people and get rewarded. Think “vegan cakes” instead of “vegan.” The love for your topic has to show up in every post. The collaboration playbook for early momentum Smart email list swaps. Contributing value inside the right Facebook groups without spamming. How one helpful post can put a niche creator “on the map” in months. Income beyond ads Digital products. Memberships. Sponsorships. How to think about affiliate income post-HCU and what still works if you are selective. Platform and tech choices that save you pain Why WordPress.org with solid hosting is still the move. Why a VPS and proactive security matter. Real-world cautionary tales about updates, backups, and malware. Key Takeaways and Insights 1) Yes, you can still get paid to blog. The bar is higher. If you bring patience and genuine expertise, you can absolutely build an income today. People starting in the last year or two are succeeding. The difference is the landscape. Authenticity and user value must drive your strategy. 2) Niche inside the niche Winning examples are laser-specific. Pick a tight segment of a larger category, then become unmistakably helpful to that reader. This is how you break through and build trust. 3) Traffic plan: SEO and Pinterest first To qualify for premium ad networks, prioritize traffic that comes from search and Pinterest. Current thresholds discussed in the episode: Mediavine at roughly 50,000 sessions per month and Raptive at roughly 100,000 pageviews per month. Build to those numbers, then let ad RPMs start compounding. 4) Collaboration without spam Use email list collaborations. Show up consistently inside large, topic-relevant Facebook groups. Earn trust by answering questions with real substance. This moves traffic quickly when your niche is dialed in. 5) Create on-topic, helpful content Google's Helpful Content updates pushed bloggers to stay tightly aligned with user intent. Keep posts on point for your niche. Tangential personal stories and off-topic content dilute perceived expertise and can hurt discoverability. 6) Monetization mix that works in 2025 Display Ads once you hit network thresholds. This becomes semi-passive as your library grows. Digital Products as quick wins: ebooks, guides, weekly prep plans. These are simple to produce and match your audience's immediate needs. Memberships if your audience is invested. Price points in food niches commonly range from about 5 to 20 dollars per month, often for ad-free experiences or exclusive content. Tech options include WordPress setups and hosted communities such as Circle, Skool, Slack, Discord, Mighty Networks, and niche tools like Member Kitchens. Sponsorships when you can articulate your audience's value. Niche reach can beat raw follower counts if you understand a sponsor's acquisition economics and lifetime value. Affiliate Income is trickier after recent updates. It can still work at higher commissions or with premium offers. Treat it as a supplemental play, not your core plan. 7) Stack the tech in your favor Choose WordPress.org for full control, proven SEO flexibility, and extensibility. Invest in good hosting. A VPS with strong uptime guarantees is worth it. Expect to pay roughly 89 to 150 dollars per month for reliability that protects your revenue. Treat security and backups as non-negotiables. Plugins and themes require regular updates. Malware exploits often come from simple neglect. Have a pro who can restore fast. This avoids losing days or weeks or years of content. Practical Playbook Phase 1. Choose a narrow niche and validate demand List ten posts your ideal reader would save today. Ensure all are tightly aligned with one outcome your niche cares about. Keep stories and extras on-topic so Google sees topical authority. Phase 2. Protect the asset Run WordPress.org on a reliable VPS and keep everything updated. Assign backups and security to a pro so you do not risk outages or data loss. Phase 3. Build a traffic engine Publish high-quality posts that answer exact questions your audience asks. Optimize for search and create Pinterest assets for each post. Aim for Mediavine or Raptive thresholds to unlock ad revenue. Phase 4. Accelerate through collaboration Join large, relevant Facebook groups. Contribute substantial answers that stand on their own. Start tasteful email list collaborations for quick, qualified traffic. Phase 5. Layer monetization Add an easy digital product that solves a specific use case. Test a simple membership once engagement is strong. Pitch sponsors when you can quantify your audience's fit and value. About My Guest Megan Porta has been blogging since 2010 and runs Eat Blog Talk, a podcast and community that supports food bloggers who want to grow and monetize. She is a strong voice for focus, patience, and authenticity in a space that has evolved dramatically. Resources Mentioned Megan's sites: PipAndEbby.com and EatBlogTalk.com. Megan welcomes follow-up questions at megan@eatblogtalk.com. Ad networks: Mediavine, Raptive, once you meet their traffic thresholds. Community and membership tools: Circle, Skool, Slack, Discord, Mighty Networks, Member Kitchens. Platform: WordPress.org with quality hosting and a VPS. I'm Here To Help! If you want help in building your own online business, send me a short note about your business dream and where you feel stuck. I will point you to the most useful next step, whether that is a free resource, a workshop, or coaching with me. My email is cliff@cliffravenscraft.com.
Black Friday is NOT just for Amazon and Apple. Your health coaching biz can absolutely cash in - but only if you plan it right.In this episode, Kendra breaks down how to maximize sales without discounting your signature program or undermining your value. She shares smart strategies like creating smaller, high-touch offers ($500–$1,000) such as health audits or consultations, pre-selling upcoming programs, and structuring sales pages that tap into both emotion and logic.You'll also hear practical tips on planning 8 weeks out, ensuring your tech setup is seamless, and running an email campaign that keeps your audience engaged and ready to buy. Kendra explains why simplicity in delivery often outperforms complex course platforms and how to use downsells to capture interest even after the main offer closes.If you want your Black Friday campaign to drive real results without burning out or cheapening your offers, this episode is your step-by-step guide.In this episode we cover:Planning and Timeline (00:51)Offer Strategy and Pricing (05:53)Proven Examples and Results (11:54)Campaign Execution Requirements (16:36)Technical Implementation Requirements (17:43)Email Campaign Strategy (20:08) Watch this episode on YouTube here: https://youtu.be/tJh5RJ_jgOM Leave the podcast a 5-star review: https://ratethispodcast.com/wealthy
Everyone tells you to niche down. And for good reason, niching gives you leverage. It accelerates authority, simplifies marketing, raises prices, and builds trust faster. But here's what most agency owners don't realize: niching also raises the stakes. When you plant your flag in a vertical, you're no longer one of many. You become the [...] The post Why Retention is the Secret to Winning Your Agency's Niche appeared first on Seven Figure Agency.
Have you been spinning your wheels for weeks (or even months) trying to choose your therapy niche so you can finally move forward with your website? Plot twist: you might not need a website at all - at least, not yet.In this episode, I share why starting on social media (instead of your website) is the smartest move when you're stuck in indecision. You'll learn how its “temporary” nature actually makes it the perfect testing ground for your niche and messaging, and how the rapid feedback loop helped me build my business.I'll also bust the myth that you can “waste time” on the wrong niche, open up about the messy parts of my own marketing journey, and show you how experimenting led me to clarity and clients. Plus, I'll walk you through building a simple marketing ecosystem that nurtures people who may not be ready to book today but will remember you when the timing is right.If you're ready to stop overthinking and start experimenting with your therapy niche, this episode will give you permission to take imperfect action.Topics covered on How to Pick A Therapy Niche:Why a website can actually slow down your marketing progress when you're unsure how to pick a therapy nicheThe surprising reason social media's short shelf life makes it ideal for testing your therapy nicheThe truth about "wasting time" on the wrong nicheWhat my digital marketing journey taught me about discomfort, visibility, and growthHow to create a marketing ecosystem that keeps you top of mind with future clientsConnect with Felicia:Get my freebie & join the email list: The Magic SheetsInstagram: @the_bad_therapistWebsite: www.thebadtherapist.coachFacebook group: Healing MoneyResources from this episode:Liberated BusinessRelated episodes:Choosing a Therapy Niche That Aligns with Your Values & Passion [Ep 14]How to Pick a Therapy Niche That Makes You Happy [Ep 4]How to Build a Marketing Ecosystem That AI Can't Break [Ep 130]Quote:“ The fastest way to clarity is through action, not endless planning.” - Felicia
Want to be famous in your niche? Not Hollywood famous but the kind of magnetic, unforgettable presence that makes people stop scrolling, say your name in the right rooms, and pay you premium prices. That's exactly what this episode is about.I'm joined by Whitney Uland, an actress turned visibility coach and host of How to Be Famous. She breaks down the concept of celebrity energy: the frequency of fame that gets you noticed, chosen, and PAID. If you've ever felt invisible online or wondered why your strategy isn't landing, this conversation will flip the script.What you'll learn in this episode:The truth about celebrity energy and why it matters more than strategy aloneHow to shift your identity to become magnetic and unforgettableThe 3 fears that keep most people from being seen (and how to overcome them)Tangible practices to tap into fame energy and regulate your nervous systemWhy visibility without income is just pressure and how to turn fame into moneyIf you're ready to stop hiding and start showing up as the face of your brand, this episode is your permission slip! CONNECT WITH WHITNEY ULAND:Connect with Whitney Uland @whitneyuland on InstagramCONNECT WITH ME:Join 12-month UNSTOPPABLE MASTERMIND Join my Million Dollar Empire Workshop this October 2025Download your 30-day Millionaire Mindset audio trainingCheck out my FREE ResourcesOrder my book “Unstoppable Success” on AmazonApply for 1:1 Business CoachingSend me a DM on Instagram
Send us a textLooking for the real playbook behind franchise growth in a high-rate, AI-shaken market? We sat down with Aaron Harper—architect of Rolling Suds' explosive rise—to unpack why niche, recurring service businesses are beating capital-heavy food brands and how honest expectations turn into better outcomes. From the Patch Boys turnaround during COVID to building the largest power washing brand by units nationwide, Aaron shares the decisions that mattered: targeting a service with commercial recurrence, claiming a category before an 800-pound gorilla forms, and funding support so franchisees can actually scale.We get practical fast. Want to buy into an emerging brand? Ask about capitalization, headcount plans, field support ratios, and how much of your franchise fee funds support versus sales. Hear why “hire a GM and keep your day job” is usually fantasy, how W-2 versus 1099 labor shapes resale value, and why private equity favors operators with predictable, commercial contracts. We dig into fencing, roofing, and commercial cleaning as compelling categories, contrast execution advantage with first-mover advantage, and reveal the KPI mindset owners need to build real enterprise value.There's also a bridge for ETA searchers who've spent 12–18 months chasing unicorn acquisitions. High-quality franchises deliver speed to cash flow, proven systems, and full ownership without surrendering equity to a fund. The throughline is simple and strong: pick a focused niche, commit to active ownership early, and build recurring revenue that compounds. If you're ready to stop hunting for “absentee” myths and start constructing a business worth buying—and one day, worth selling—this conversation lays out the path.Enjoy the episode, then subscribe, share with a friend who's exploring franchises, and leave a quick review so more builders can find this show.Visit www.weboughtafranchise.com to subscribe.Send us your questions for an upcoming episode at 305-710-0050.From your pals in franchise ownership, Jack and Jill Johnson. The Franchise Insiders Podcast Schedule A Call Text: 305-710-0050 Take our FREE Business Builder Assessment
In this episode, Lauren talks to the seller of a display advertising and Amazon Associates business created in April 2017 in the food & beverages and culinary niches. Listen in to find out how the business makes an average of $5,955.00 per month in net profit, why the seller has decided to sell, the lessons learned from running the business, and much more. Visit https://empireflippers.com/listing/87322 to learn more about this business.
Pamela Novak, vice president of finance and HR at JetRock, joins this sponsored episode of the CoatingsPro Interview Series. Discussion topics include what makes JetRock stand out among flooring options in the commercial business sector; the company's unique value proposition; installation challenges, opportunities, and training resources; and much more.
build your profitable product business with mel robbins thelotco business podcast
Send us a textA Melbourne winter. A real gap in kids' wool headwear. A founder with a finance brain and a product heart. That is how Acorn Kids began. In this episode, Fiona Savaris shares how a winter beanie line turned into a year-round headwear brand that stockists love, why wholesale still wins for volume, and how she just launched swimwear by leveraging prints, suppliers, and existing demand. If you care about cash flow, indent, stockist relationships, and direct-to-consumer growth, you will love this founder story.Learn how to use indent orders to protect margins and place smarter production betsSee how a wholesale-first strategy can fuel longevity and repeat stockist revenueSteal the exact assets that help retailers sell more hats, beanies, and swim hatsHear the behind-the-scenes of a category expansion into swimwear that makes senseThe spark: Fiona could not find warm, design-forward kids hats in Melbourne. She starts winter-only with wool beanies, mittens, and scarves made through a women's collective and Brunswick production.The shift: Summer hats unlock smoother cash flow. Parents need hats for daycare and kinder. Kids lose hats. Heads grow. DTC sells summer all year.The engine: Wholesale remains the volume play. Disciplined launch timing, no constant discounting, and shared lifestyle photography keep stockists profitable.The system: Present ranges on Brandboom, take indent orders, back winners, manage MOQs for healthy margins, and hold core SKUs for reorders.The expansion: From swim hats to swimwear. Same brand prints. Specialist makers. A product customers already asked for.The team: Two full-time. Outsourced specialists for Klaviyo email marketing, Meta ads, photography, design, and sales support. Agents plus trade shows to reconnect face-to-face.The real life: Growth is not linear. Family health, market swings, and pacing. How to keep building without burning out.Timestamps 00:00 Origin story in Melbourne. Wool headwear that kids actually want to wear 06:30 Winter-only to summer hats. The cash flow unlock 12:15 Wholesale first. Protecting stockists and full price sell-through 18:20 Indent explained. Sizing curves, MOQs, and backing winners on Brandboom 24:05 Printing your own fabrics. Reusing prints across styles 27:00 New swimwear launch. Why timing and supply chain mattered 32:40 Who buys and why. Repeat purchases and lifetime value in kids headwear 3Support the showI'm Mel Robbins! from @thelotco Want a Roadmap to Building a Profitable Product Business head here for directions! Looking for ongoing support to grow your brand and sell more of your product? Join the Product Business Growth Club here. Find more details at https://www.thelotco.com.au/Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).Grab my 8 step checklist on building a profitable product business.
The One Thing You Must Nail When Starting Your Cash-Based PT Clinic: Your Niche In this episode, Doc Danny Matta explains the #1 decision that will make or break a new cash-based clinic: defining a clear, winnable niche. He shares real client stories (Rainmaker → Mastermind), how his own clinic launched by owning the CrossFit space, and a simple 3-part test to choose a niche that actually grows your business. Quick Ask Like the show? Share it with a clinician friend or on your IG stories and tag Danny—help PT Biz move closer to the goal of adding $1B in cash-based services to our profession. Episode Summary Core thesis: If you don't define your niche early, your business will stall. If you do, traction accelerates. Rainmaker → Mastermind arc: Rainmaker helps you go full-time; Mastermind helps you scale beyond yourself into a standalone space and team. Real example: A client's schedule exploded after she narrowed her audience, created content for them, and showed up where they congregate (workshops + the right Facebook groups). Danny's launch playbook: He chose CrossFit in Atlanta (credibility + interest), then expanded later to runners and entrepreneurs as the clinic's reputation grew. Mission + money: “No money, no mission.” You can do pro bono after your model supports itself. The 3-Box Niche Test Can you help them? Litmus test: if you only got paid after they achieved the outcome, would you take the bet? Do you like working with them? Authentic energy wins. If you don't enjoy the group, your marketing will feel forced—and flop. Can they afford you? Some populations (e.g., heavy Medicaid pediatrics) won't support a cash model. Match your service to a segment with willingness and ability to pay. Why Narrow First (Then Expand) Speed: Clear messaging and offers convert faster when you're “the go-to” for a specific problem in a specific community. Referrals: Specialists are easier to recommend than generalists. Ops simplicity: Marketing, workshops, and content focus around one avatar—less guesswork, more reps. Expansion later: Once you dominate one niche, broaden to adjacent groups with confidence and social proof. Field Notes & Examples CrossFit start: High credibility (MobilityWOD teaching, comp-team experience) + enthusiastic buyer segment (membership fees, gear, coaching) = fast traction. Entrepreneurs niche: Emerged organically via networks; recurring “continuity” check-ins became a valuable service. Runners: Military background created deep reps with run-related injuries—an easy adjacent expansion. Pro Tips You Can Use Today Audit your schedule: Which past patients did you love helping? Start there. Map the congregation points: List 5 IRL spaces (gyms, clubs, studios) and 5 digital spaces (FB groups, forums, local hashtags) your niche already uses. Publish niche-proof: Create 3 quick pieces: a “Start Here” guide, a case study, and a workshop outline tailored to one avatar. Use the bet test: Would you take the patient if you only got paid after the result? Plan for give-back later: Build profitability first, then add pro bono for populations you care about. Notable Quotes “Until I got really clear on who I wanted to work with, I struggled to get traction. When I defined my person, my schedule exploded.” “No money, no mission. A strong business lets you create the impact you want—including pro bono.” “The riches are in the niches. Specialize first; expand later.” Action Items Write a one-page niche brief: problem, desired outcome, objections, congregation points. Book 1–2 workshops this month with that niche's top local hubs. Record a 3-part content series answering the avatar's biggest pains. Set a 30-day focus rule: all marketing time goes to this one avatar. Programs Mentioned Clinical Rainmaker: Coaching + plan to get you full-time in your clinic. Mastermind: Scale beyond yourself into space, team, and systems. PT Biz Part-Time to Full-Time 5-Day Challenge (Free): Get crystal clear on expenses, visit targets, pricing, 3 go-full-time paths, and a one-page plan. Resources & Links PT Biz Website Free 5-Day PT Biz Challenge About Danny: Over 15 years in the profession—staff PT, active-duty military PT, cash-practice founder and exit—now helping 1,000+ clinicians start, grow, and scale cash-based practices with PT Biz.
Canadian publisher Page Two found their publishing niche early on, honed it to perfection, and have had great success since then. It's always helpful to learn from other publisher's stories to improve your own publishing business, so Page Two Co-Founder and Co-CEO Trena White joins the podcast today to share details about how their team discovered the best books for their business, how they build strong relationships with their authors, how they built their staff, and much more.PARTICIPANTSTrena White is co-founder and co-CEO of book publishing firm Page Two, which publishes non-fiction books by leading experts. Founded in 2013, the boutique hybrid publisher curates and publishes a thoughtful list of books, workbooks, and journals by authors who are leaders in their subjects, specializing in business and leadership, finance, self-help, relationships, health and wellness, and parenting. The company's books are sold around the world and have been translated into dozens of languages. It has published category-defining books that have sold 1 million+ copies, including The Coaching Habit and Exactly What to Say. Trena was a finalist for the RBC Women of Influence Trailblazer Award. Before launching Page Two, she was publisher of Douglas & McIntyre and Greystone Books, Canada's largest independent book publisher at the time; and an editor at McClelland & Stewart, now an imprint of Penguin Random House.Independent Book Publishers Association is the largest trade association for independent publishers in the United States. As the IBPA Director of Membership & Member Services, Christopher Locke assists the 3,900 members as they travel along their publishing journeys. Major projects include managing the member benefits to curate the most advantageous services for independent publishers and author publishers; managing the Innovative Voices Program that supports publishers from marginalized communities; and hosting the IBPA podcast, “Inside Independent Publishing (with IBPA).” He's also passionate about indie publishing, because he's an author publisher himself, having published two novels so far in his YA trilogy, The Enlightenment Adventures.LINKSLearn more about the many benefits of becoming a member of Independent Book Publishers Association (IBPA) here: https://www.ibpa-online.org/Learn more about Page Two here: https://pagetwo.com/Follow IBPA on:Facebook – https://www.facebook.com/IBPAonlineX – https://twitter.com/ibpaInstagram - https://www.instagram.com/ibpalovesindies/Follow Trena White here:LinkedIn (Trena): https://ca.linkedin.com/in/trenawhite LinkedIn (Page Two): https://ca.linkedin.com/company/page-two Instagram: https://www.instagram.com/pagetwo_books/ Facebook: https://www.facebook.com/pagetwo/Twitter / X: https://twitter.com/PageTwoBooks
“Just stay consistent and make great content” is the podcast industry's favorite advice, and it's exactly why most shows never grow. It doesn't matter how good your content is if no one can find it. And if your podcast isn't showing up in search, you're missing out on 54% of the listeners who are finding new shows that way every single day.In this episode, I'll show you how Podcast SEO makes it easier than ever for niche shows to get discovered, why it's the only podcast growth strategy that compounds with every episode you publish, and how to get your show into the top five search results on Apple and Spotify without creating extra content, guesting nonstop, or wasting thousands on ads. So if you're tired of publishing episodes no one new ever hears, don't want smaller, inactive shows outranking you for the exact keywords your ideal listeners are searching, and you're ready for a steady stream of new listeners who binge, trust, and buy, hit play and let's dive in.0:54 – Why Content Alone Can't Grow a Podcast 2:48 – Why Search is a Shortcut to New Listeners 5:36 – How Niche Shows Can Win With Specific Keywords 12:11 – The Podcaster Who Hit Top Search in One Week 15:45 – Why Early Adopters of Podcast SEO Have an Unbeatable Advantage Episode Links:Podcast SEO Mastery CourseDone-for-You Podcast SEO Other Episodes You'll Love:3 Signs Your Podcast SEO Is Paying Off41% Podcast Growth in 30 Days (Here's How)5 Best Podcast SEO Practices to Rank at the Top of Apple and Spotify Search → This episode was recorded on the Deity VO-7USupport the showLiked this episode? Share it with a fellow podcaster! Love this show? Say thanks by leaving a positive review. Want a podcasting growth strategy tailored to your show? Schedule a 1:1 Podcasting Audit with Courtney.Register for Courtney's Podcasting Workshop: How to 10x Your Podcast Growth This Year Curious about PodLaunch®? Book a Demo to see if our podcasting mentorship is the right fit for you and get the podcasting advice you need to grow your podcast. Connect with Courtney: Linked In | Instagram | PodLaunch HQ ©Ⓟ 2018–2025 by Courtney Elmer. All Rights Reserved.
Robert Bronstein, cofounder and CEO of The Scion Group, talks student housing. He argues that the supply/demand imbalance is widening, with undergrad enrollment projected to rise by 139K per year through 2031. Already, he adds, most students rely on inadequate options, especially on-campus dorms, and believes that off-campus housing needs to fill the gap. He discusses how Scion Group uses technology to predict demand, pricing models, and relay student communications.======== Schwab Network ========Empowering every investor and trader, every market day. Subscribe to the Market Minute newsletter - https://schwabnetwork.com/subscribeDownload the iOS app - https://apps.apple.com/us/app/schwab-network/id1460719185Download the Amazon Fire Tv App - https://www.amazon.com/TD-Ameritrade-Network/dp/B07KRD76C7Watch on Sling - https://watch.sling.com/1/asset/191928615bd8d47686f94682aefaa007/watchWatch on Vizio - https://www.vizio.com/en/watchfreeplus-exploreWatch on DistroTV - https://www.distro.tv/live/schwab-network/Follow us on X – https://twitter.com/schwabnetworkFollow us on Facebook – https://www.facebook.com/schwabnetworkFollow us on LinkedIn - https://www.linkedin.com/company/schwab-network/ About Schwab Network - https://schwabnetwork.com/about
In this episode, the hosts dig into a hyper-niche listing—DudeRanch.com, a $50K profit solo project that's the ultimate lifestyle business for someone who loves SEO, horses, and freedom.Business Listing – https://x.com/searchbound/status/1957128051973656683Welcome to Acquisitions Anonymous – the #1 podcast for small business M&A. Every week, we break down businesses for sale and talk about buying, operating, and growing them.
In this special 150th episode, many cottage food industry influencers share some of their best business advice for cottage food entrepreneurs on the topics of mindset, marketing, management, and moneyGet full show notes and transcript here: https://forrager.com/podcast/150
Freedom Through Passive Profits | Start an Etsy Business, Sell Digital Products, Make Passive Income
If you've been holding back from starting your Etsy shop because you still don't know what your perfect niche is… this one's for you. I hear it all the time: ‘I just need to figure out my niche first. I don't want to get it wrong. What if it's too saturated? What if no one buys?' And listen, I get it — I used to believe the same thing. I thought I needed the perfect, crystal-clear niche before I could even start. But here's the truth… waiting for the perfect niche is exactly what's keeping you stuck. Clarity doesn't come from thinking — it comes from doing. From testing products, from seeing what sells, from getting real data inside your shop. So in today's episode, we're busting the ‘perfect niche' myth wide open. I'll show you why you don't need to have it all figured out before you start, how messy action actually creates clarity, and what to focus on instead so you can finally move forward and start building that passive income shop you've been dreaming about. Let's get into it. xo, Jacqueline | LEARN FROM ME | Etsy Profits PRO - Course + Coaching Program www.jacqueline-butler.com/etsyprofitspro Canva Crash Course www.jacqueline-butler.com/canva | OTHER STEPS | Join My Email List & Get a FREEBIE! www.jacqueline-butler.com/freeguide FREE 5-Step Starter Guide: www.jacqueline-butler.com/starterguide FREE Facebook Community: www.jacqueline-butler.com/freegroup Website: www.jacqueline-butler.com Get In Touch: jb@jacqueline-butler.com Instagram: www.instagram.com/jacquelinebutler.co | MY FAVE RESEARCH TOOLS | eRank https://erank.com?fpr=jackie31 Insight Factory https://insightfactory.app/ Alura https://www.alura.io/?via=jacqueline
For a long time, buyer representation was an afterthought. Agents leaned on MLS commission notes, dodged tough conversations about compensation, and hoped clients would just go along. But after the NAR settlement, that safety net vanished. Now, if we can't clearly show our value and lock in a signed buyer rep agreement, we're at risk of losing clients, income, and even putting ourselves in a legal bind. Here's the twist: AI isn't just a cool extra. When we use it right, it can be our sharpest edge in this new reality. With ChatGPT, predictive analytics, and the right prompts, we can turn overwhelming data on housing, lending, and demographics into clear strategies that win agreements, build loyalty, and boost productivity. The good news? We can make sure buyers sign those agreements, and more often than not, clients will be happy to compensate us when they see the value we bring. So how do we get buyers to say yes without hesitation? What's the secret to making compensation a non-issue? How can AI help us deliver so much value that signing an agreement feels like the obvious choice? I sat down with the team at Showami to dig into how to start using AI-powered research, prompts, and predictive marketing to build a buyer assistant that works harder than any assistant you could hire. When I schedule the buyer consultation, I want to overwhelm them with data and tell them things no other agent has. I want them to see me as the value-add. That will make them sign the buyer representation agreement. -Marki Lemons Ryhal Things You'll Learn In This Episode The true value of buyer representationAgents who secure signed agreements with offers of compensation often walk away earning more than the listing side. What's the mindset shift that makes buyers eager to sign and pay? AI as your buyer's assistantChatGPT and predictive tools can turn raw housing data into clear, client-ready strategies. How can you use this to prove your value and speed up the agreement process? Niche strategies that actually workThe riches are in the niches, whether it's single men with pets or buyers leveraging down payment grants. Which overlooked markets can you tap into that others are ignoring? Choose the right market, avoid the wrong battlesMany agents chase saturated neighborhoods or get stuck in areas with slow sales and tough barriers to entry. How do you identify the markets where you can actually dominate instead of struggle? About Your Host Marki Lemons Ryhal is a Licensed Managing Broker, REALTOR® and avid volunteer. She is a dynamic keynote speaker and workshop facilitator, both on-site and virtual; she's the go-to expert for artificial Intelligence, entrepreneurship, and social media in real estate. Marki Lemons Ryhal is dedicated to all things real estate, and with 25+ years of marketing experience, Marki has taught over 250,000 REALTORS® how to earn up to a 2682% return on their marketing dollars. Marki's expertise has been featured in Forbes, Washington Post, http://Homes.com , and REALTOR® Magazine. Check out this episode on our website, Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!
Designer-turned-entrepreneur Phil Franks (Nucleus Creative; Owl & Key) joins Rodric to unpack what he learned building for brands like Hilton, Panda Express, and Victoria's Secret—and why the real unlock in any business is people, process, and presence. Phil shares how becoming a dad pushed him to leave agency life, the SOP mindset he now “lives and dies by,” and why modular construction has him excited to build tighter, faster, and smarter. They trade notes on coaching, niche focus, CAC-thinking for builders, and the difference between hiring as an expense vs. an investment. If you're stuck doing $600/hour tasks for $0/hour outcomes, this one is a breath of fresh air—and a nudge to get out of your own way.Timestamps & Topics00:00 – 02:15 Meet Phil: agency roots, early web, learning under the hood of big brands.03:05 – 07:30 Fatherhood reframe → leaving the agency; building a family “office” with two companies.09:04 – 12:30 What big brands taught him: SOPs, repeatability, and “people architecture.”13:50 – 16:00 Rodric's $600/hr test and the shift from building houses to building people.18:22 – 21:10 Why modular/panelized is compelling; finding the right GC to protect margin.21:46 – 24:25 Listener Q: “What are you chasing?” Phil on alignment through seasons.25:05 – 29:50 Coaching, circles, and picking clients (and when to walk away).30:57 – 37:45 Ground zero → $65k MRR: brand, offers, and niche clarity for builders.36:47 – 40:40 Niche > noise; using CAC to think like a modern builder.HighlightsSOPs aren't paperwork—they're profit protection and peace of mind.Build “people architecture” before you scale product or projects.Delegate anything below your target hourly value; stay in your $600/hr lane.Modular/panelized can compress timelines—if your on-site team truly understands the system.Niche wins: speak to one bleeding-neck problem for one person.Think CAC, not “free referrals”—paying great partners can be your best deal flow.Pull Quotes“Things have to flow. People have to know how they work, and they have to be repeatable.” —Phil“You've got to go from building houses to building people.” —Rodric“Niche feels counterintuitive—until it works.” —Phil & Rodric“What are you chasing? For me, it's alignment in this season.” —PhilGuestPhil Franks — Co-founder, Nucleus Creative (brand/digital) & Owl & Key (leadership & life design). Find him at nucleuscreative.co and owlandkey.co.Links/Resources
In this episode, Mark O'Sullivan joins Jarrett to discuss his startup, Caza De Casa, an alternative to Airbnb aimed at providing a more transparent and affordable home-sharing experience for digital nomads. Mark shares his personal experiences with Airbnb that led to the creation of Caza de Casa, the challenges of building a two-sided marketplace, and the strategies for growth and revenue generation. Mark emphasizes the importance of community, transparency, and low fees, while also addressing potential legal challenges and the future of home sharing.Watch on YouTube - https://youtu.be/H6tFkGvdwasCHAPTERS00:00 - Intro01:22 - What is Caza De Casa?04:55 - The Problem Caza De Casa Solves07:30 - Bootstrapping A Startup11:18 - Company Growth Goals14:00 - Where Caza De Casa Exists15:55 - Biggest Hub Of Caza De Casa18:39 - Adoption Curve20:48 - Investor Metrics23:02 - Caza De Casa's Niche & Market Positioning25:25 - 2 Sided Marketplace Challenges29:13 - Team Resource's Allocation35:42 - Platform Reassurance43:35 - Importance of Marketing48:10 - Airbnb Clamping Down On Competition52:17 - Other ServicesCONTACT INFOMark's X - https://x.com/MarkOSullivan94Mark's Instagram - https://www.instagram.com/markyosullivan/Caza De Casa X - https://x.com/CazaDeCasaCaza De Casa Instagram - https://www.instagram.com/cazadecasaxyz/Caza De CasaWebsite - https://cazadecasa.xyz/Future Signal is a podcast hosted and produced by Jarrett Carpenter that explores tomorrow's tech today.All of Future Signal's content is not financial advice but rather edu-tainment. All of our episodes are available here on YT as well as wherever you listen to podcasts.Follow us on Social Media :X - https://www.twitter.com/futuresignalxyzInstagram - https://www.instagram.com/futuresignalxyz/Facebook - https://www.facebook.com/futuresignalxyzLinkedIn - https://www.linkedin.com/company/future-signal-xyz/Twitch - https://www.twitch.tv/futuresignalxyzFor more info on the podcast, please check out https://www.futuresignal.xyz/Episode's music by @Txmmy_Beats - https://www.youtube.com/c/TxmmyBeatsTo learn more about Future Signal's Host - https://www.jarrettcarpenter.com/
What if your results aren't “slow”—you're just missing one piece? Leadership veteran and social selling strategist Rachael Bodie shares a simple funnel to fill your pipeline, the mindset to sell without the ick, and boundaries to grow without burnout. Timestamps (condensed) 00:00 Intro & why growth stalls 01:30 Rachael's path: leadership → social selling 06:00 The simple funnel: meet → add value → offer 11:30 “Salesy” reframe: service-first energy 20:00 Scale without burnout: time-blocking & boundaries 25:30 Niche vs. personal brand—what works now 32:30 Resources, where to find Rachael You'll learn The 3-step funnel that actually converts How to stop passive action and fill the top of your funnel Mindset shifts to sell confidently (no cringe) Practical rhythms to protect your time and growth Whether to niche down—or lead with your personal brand Find Rachael on IG @rachaelbodie and join her free FB community here https://www.facebook.com/share/g/1PZUXGjd8N/ Subscribe To My Newsletter: https://moirakfitness.activehosted.com/f/28 Join My FREE High Vibe Life Community: https://www.facebook.com/groups/811935653862055 Join My MAKE Wellness VIP LIST: https://forms.gle/kMuGfriQCeRxzG8p8 FREE Habit Tracker https://bit.ly/HighVibeHabitTracker Rise up planner + Book Of Proof Journal https://bit.ly/moirakucababooks Rise Up Course https://bit.ly/moirariseupcourse Follow Me On Instagram: https://www.instagram.com/moirakucaba/?hl=en Watch On Youtube: https://www.youtube.com/@moirakucaba5802 Keywords: social selling, Instagram growth, network marketing, content strategy, lead generation, niche, personal brand, mindset, burnout, time blocking.
Sales conversations can feel intimidating, but they're one of the most important skills you need to master as a coach. In this episode, Kendra shares a personal sales flop from 2015 and unpacks the key lessons it taught her about selling with confidence and clarity.You'll learn why niching down is essential for making sales easier, how aligning your messaging across your audience, brand, and offers builds trust, and why having more conversations (without clinging to the outcome) is the fastest path to growth. Kendra also explains how human connection—through asking better questions, listening more than you talk, and approaching sales with a service-first mindset—can transform your results.If you've been struggling to convert leads into clients, this episode will give you the tools and perspective to approach sales with less pressure and more success.In this episode we cover:Five Core Sales Improvement StrategiesNiche Development and Market Positioning (01:43)Marketing and Messaging Strategy (09:04)Conversation and Engagement Tactics (13:49)Sales Conversation Techniques (17:47) Resources:Episode 138 - 3 ✨DM Scripts✨ To Blow Up Your SalesEpisode 287 - 3 Types of Messaging You Need to Nail (If You Want Clients Who Actually Pay You)Watch this episode on YouTube here: https://youtu.be/K10AjARmA2wLeave the podcast a 5-star review: https://ratethispodcast.com/wealthy
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Welcome to Friday Coaching Clinic Episodes. These are LIVE coaching session snippets where you have the opportunity to learn as both client and coach. I encourage you to think about how you might coach through this topic as a coach or how this situation may support you as a client. A reminder about these episodes: This snippet is just one way of coaching through this topic. Each coach has their own unique voice, personality and confidence to best support their clients and I invite you to find yours. This week: How to Pick Your Niche When You're Afraid of Limiting Your Growth
In episode 152 of 'On the Whorizon' SWCEO founder and host MelRose Michaels explains why niching down is the fastest way for creators to stand out in a crowded market. With millions of creators online, competition is fierce, but when you focus on what makes you unique, you become memorable and irreplaceable.MelRose breaks down five practical steps to discover your niche, test it, brand it, and promote it in a way that attracts loyal fans and long-term income. She also shares her own story of finding her niche and why it became the foundation for building a sustainable creator business. If you're tired of competing on crowded platforms and want to rise above the noise, this episode will give you the tools and mindset to carve out your own lane.
Have you ever wondered how to invest in real estate without the high upfront costs? Tax lien and tax deed investing may be your answer, offering unique opportunities to purchase properties at a fraction of their market value if you know where to look.In this episode, Brian Seidensticker joins Russ and Joey to discuss the niche world of tax lien and tax deed investing, a $9 billion industry that thrives even during economic downturns. Whether you're looking to go hands-on or invest passively, the opportunities are out there. Tune in to learn more and start your journey towards financial freedom today!Top three things you will learn: -The differences between a tax lien and a tax deed-The risks and rewards of tax deed investing, and how to underwrite properties effectively-How to invest in the fund as a passive investor About Our Guest:Brian Seidensticker is a visionary leader and a founding partner at Last Best Partners, as well as the founder and CEO of Tax Sale Resources and several other portfolio companies. With a strong background in systems engineering and an advanced understanding of the tax sale industry, Brian has been instrumental in transforming the way investors access tax lien and tax deed information. His expertise in design and programming enabled the development of a comprehensive online platform that not only delivers accurate tax sale data but also effectively tracks investor needs, setting a new standard in industry due diligence and efficiency.Disclaimer: The opinions expressed on this podcast are solely those of the hosts and guests and do not constitute financial advice. Always consult a licensed professional for financial decisions.This episode is sponsored by a podcast show partner. We may receive compensation if you use links or services mentioned in this episode.The hosts may have a financial interest in the programs or services mentioned in this episode.Connect with Brian Seidensticker:-Website - MountNorthCapital.com
After Jair Bolsonaro was sentenced to 27 years in prison for trying to organise a coup in 2023, Donald Trump accused Brazil of staging a “witch hunt”. How will America respond? Niche sports like padel and tag are now attracting sponsorship and broadcast deals. And meet the real Lord Downton: Julian Fellowes. Listen to what matters most, from global politics and business to science and technology—Subscribe to Economist Podcasts+For more information about how to access Economist Podcasts+, please visit our FAQs page or watch our video explaining how to link your account. Hosted on Acast. See acast.com/privacy for more information.
After Jair Bolsonaro was sentenced to 27 years in prison for trying to organise a coup in 2023, Donald Trump accused Brazil of staging a “witch hunt”. How will America respond? Niche sports like padel and tag are now attracting sponsorship and broadcast deals. And meet the real Lord Downton: Julian Fellowes. Listen to what matters most, from global politics and business to science and technology—Subscribe to Economist Podcasts+For more information about how to access Economist Podcasts+, please visit our FAQs page or watch our video explaining how to link your account. Hosted on Acast. See acast.com/privacy for more information.