Podcasts about Niche

Ever feel like you're second-guessing everything in your business? From your niche, to whether you've “failed” at a pivot, to buying yet another course? In this week's Chill & Prosper episode, I'm answering your juiciest questions, including: ✨ How to choose a niche (without boxing yourself in) ✨ What to do if your first pivot didn't “work” ✨ Imposter syndrome + why more certificates won't fix it ✨ Why your business model has to work for you first Start with yourself and ask, what will work for me best in this season of my life - this is where you'll find flow and abundance. 

Going Long Podcast Episode 578: Showing You How to Keep Your Niche in Control - Jesse Gilmore  ( To see the Video Version of today's conversation just CLICK HERE. ) In today's episode of The Going Long Podcast, you'll learn the following:   [00:24 - 02:21] Billy welcomes and introduces today's special guest, Jesse Gimore. [02:21 - 13:36] Billy asks Jesse to share more about himself in his own words. [13:36 - 17:45] Jessie explains how he is able to tap into his passion, and gives advice on how you can both find your own passion and keep it going. [17:45 - 25:20] Billy asks Jesse what his process is for overcoming problems, and how he helps others to overcome their problems. [25:20 - 29:37] Jesse shares details of his "super power" involving systems, and the ways this can be leveraged. [29:37 - 31:43] Billy asks Jesse to explain about how transferable skills can be identified and put to use. [31:43 - 35:57] Jesse shares the story of how he came to be a published author and podcast host. [35:57 - 40:11] Billy asks Jesse to share some advice for those who are looking to make major changes and may (or may not!) be thinking that it will all go perfectly to plan. [40:11 - 43:08] Jesse shares the message he would like to hear from himself three years from now. [43:08 - 46:42] Billy sums up all we've learned from Jesse today and asks him to share the best ways we can get in contact with him and find him online. [46:42 - 48:00] Billy wraps up the show   How best to get in touch with Jesse Gilmore: Website: https://www.nicheincontrol.com/  Free Guide: www.nicheincontrol.com/free-guide  LinkedIn: https://www.linkedin.com/in/jessepgilmore    If you're a corporate executive who wants to make your role optional, then grab your FREE ebook with Billy's proven 3 step process at:  www.makeitoptional.com What you can expect to get out of this ebook: Learn how to achieve corporate optionality Gain true control over your career Turn corporate skills into personal assets With 26 years of experience in corporate sales leadership, achieved optionality through multiple income streams, Billy has helped dozens of executives build their paths to take control of their time. This free ebook gives you everything you need to identify, plan, and take control of your career while building financial optionality, leveraging your skills, and start living your IDEAL day - today! Go to: www.makeitoptional.com Click the above link or just copy and paste the following directly into your browser to sign up and get your free ebook: https://www.makeitoptional.com/?utm_source=podcast&utm_medium=social&utm_campaign=p2olm  To see the Video Version of today's conversation just CLICK HERE.   How to leave a review for The Going Long Podcast: https://youtu.be/qfRqLVcf8UI     Be sure to connect with Billy!  He's made it easy for you to do…Just go to any of these sites:   Website: www.billykeels.com Youtube: billykeels Facebook: Billy Keels Fan Page Instagram: @billykeels Twitter: @billykeels LinkedIn: Billy Keels

One of the biggest challenges for authors, business owners, and anyone building a brand is leaning into their niche. In this episode, I sit down with Kristen Luke, president of Kaleido Creative Studio and Amazon best-selling author of Uncomparable: The Financial Advisor's Guide to Standing Out Through Niche Marketing, to unpack exactly how focusing on the right audience can transform your marketing and your business.Kristen shares her practical framework for helping professionals define their niche, craft their message, and position themselves so they're truly “uncomparable.” From identifying profitable audiences, leveraging your expertise, and building meaningful networks to using your book as a marketing powerhouse, Kristen walks us through every step of making your marketing focused, effective, and authentically you.We also dive into why a quarterly, agile approach to strategy beats the traditional annual plan and how writing a book can supercharge your business, even before it's published. If you've been struggling to stand out in a noisy world, this conversation is packed with clarity, inspiration, and actionable steps to help you attract the clients and opportunities that are truly meant for you.Tune in to learn how to stop appealing to everybody and start serving the people who matter the most.Learn more about Kristen:WebsiteLinkedInSubstackBook recommendation:Deep Work: Rules for Focused Success in a Distracted World, by Cal NewportFollow me on:Instagram @stacyennisFacebook @stacyenniscreativeLinkedInYouTube @stacyennisauthorTo submit a question, email hello@stacyennis.com or visit stacyennis.com/contact and fill out the form on the page.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast, you'll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned and will learn on his path from $100M to $1B in net worth.Wanna scale your business? ⁠⁠Click here.⁠⁠Follow Alex Hormozi's Socials:⁠⁠LinkedIn ⁠⁠ | ⁠⁠Instagram⁠⁠ | ⁠⁠Facebook⁠⁠ | ⁠⁠YouTube ⁠⁠ | ⁠⁠Twitter⁠⁠ | ⁠⁠Acquisition ⁠

What if the biggest opportunity in your industry is something no one else recognizes? In this episode, Eric Tecosky, the founder of pioneering cocktail ingredient brand Dirty Sue, unpacks how a simple gap behind the bar became a first-to-market product, a profitable niche, and a lesson in disciplined focus.  From navigating skeptical buyers to scaling a single SKU for 20 years, ET breaks down the strategy, timing, and execution behind building a sustainable, category-creating brand. Show notes: 0:25: Eric "ET" Tecosky, Founder & CEO, Dirty Sue –  ET talks about the origin of his Instagram handle before he reveals how the idea for Dirty Sue emerged from a bartending pain point: running out of olive brine during a rush. He explains his vision for a brand of premium olive brine but was stymied early on because bars still operated in a pre-premium cocktail era. He shares his path to grassroots sampling and convincing bartenders and managers of the operational efficiencies of a bottled product. ET discusses Dirty Sue's gradual expansion across the West Coast and how he tapped into a growing home-cocktail market. He emphasizes a disciplined focus strategy and notes that he has taken only one round of investment at the company's founding. Brands in this episode: Dirty Sue, Jack Daniel's

In this conversation, Chris LaFay (Founder, Classic City Consulting) shares a decade of hard-won lessons on staying profitable, avoiding bloat, and building an agency that lasts. We dig into “one-glass focus,” why not niching can still be strategic, when to pass on work, partnerships without finders fees, pricing and retainers, and the KPI that quietly compounds new business: intentional outreach.In this episode, you'll learnWhy “one glass” focus beats scattered growthProject variety vs. “niching down” (and how to niche by systems, not industry)The comparison trap: learning from peers without copy-pasting their playbookWhen referral partnerships work without commissions—and when they don'tThe 4 R's growth engine: Retain → Reactivate → Referral → Recruit (new)Don't hire on a hope: catching operational bloat before it sinks marginsPricing, retainers, and the “help agencies look great” strategyThe single KPI Chris tracks in good seasons: weekly intentional check-insHow to handle sunk costs with a “fans-first” lens (Savannah Bananas inspo)Mentorship as a cheat code for clarity and decisive actionChapters:00:00 Intro 09:04 One-Glass Focus: creator energy, momentum, and why projects stay interesting 11:29 Project Variety > Burnout: why new client problems keep the work fresh 14:15 Do You Need a Niche? Niching by WordPress/Shopify & repeatable frameworks 15:32 Peer Comparison Without Copy-Paste: learning from others, keeping identity 18:44 Outreach > Everything: how early agencies stall without consistent relationship-building 25:24 Partnerships Sans Finder Fees: when passing leads is the value (and exceptions) 31:10 Adding Value to Your Agency Network: beyond referrals; community & support 32:17 Risk You're Glad You Took: the hiring lesson that reshaped the business 37:51 Silencing the Inner Critic: external processing & mentor mirrors 41:22 Most Valuable KPI: weekly intentional reach-outs (and why they compound) 46:55 Action Taker You Admire: David Feldman & decisive leadership 51:49 Sunk Costs & When to Quit: “fans-first” filter + staying lean on OPEXConnect with Chris:Founder – Classic City Consulting Website: https://classiccity.com LinkedIn: https://www.linkedin.com/in/chris-lafay/Podcast: https://open.spotify.com/show/7aHdpQXccPOE9YTcDJe4gZConnect with Brian: Web:⁠ https://brianondrako.com⁠ LinkedIn:⁠ https://www.linkedin.com/in/brianondrako/If you're an early-stage B2B Founder, join the Sales Skills For Founders newsletter and learn to “un-suck” at sales, one newsletter at a time.

This is a free preview of a paid episode. To hear more, visit spirituallyambitious.substack.comIf you're spinning your wheels trying to clarify your ideal client or create offers that actually land—this episode is your blueprint. I'm going to pull back the curtain on the exact method I used to identify and validate my niche using 1:1 market research interviews.You'll learn:* The real mindset shift that helps you confidently reach out for market research calls—without worrying about “bothering people”.* How to find the right people for your interviews—even if you're starting from scratch.* The exact questions to ask that will give you magnetic content ideas and instant offer clarity.Press play now and learn how to confidently use market research interviews to position yourself like a pro and attract your dream clients faster. This post is part of The $100K Healer. Click here to subscribe for $9/ month.

What if the real bottleneck in your business isn't your strategy, your pricing, or your content—but your niche? In this behind-the-scenes episode, I'm walking you through a live coaching conversation from inside my Nourished Business Accelerator that dives deep into the power of refining your niche for faster, easier, and more profitable growth. You'll hear me coach one of our members through the exact process I use to help our clients scale their revenue without piling more work on their already full plates. If you've ever felt like you're working way too hard for the amount of growth you're seeing, this episode is going to be a game-changer. We talk about what truly makes a niche "high ticket," why most wellness entrepreneurs are missing the mark, and how to attract clients who are ready to buy, without a year-long nurturing process. This is the kind of clarity that can shift everything in your business. Timeline Summary [1:08] - Exploring what makes a niche "high ticket" (hint: it's not just demographics or pricing) [2:12] - Coaching Shannon through identifying her ideal client by looking at past client success [4:04] - How a random Nextdoor post led to a dream client and long-term working relationship [7:16] - Why postpartum women may be an ideal niche—and what they're really looking for [10:31] - The urgency factor: Why pain, life transitions, and acute issues create fast buyers [13:24] - How to create messaging that attracts high-intent, ready-to-buy clients [17:01] - The difference between slow-nurture buyers vs. fast-action clients [20:08] - Real-life examples of how acute pain or injury sparked long-term, high-ticket clients [24:29] - Shifting from general longevity messaging to urgency-driven, solution-specific offers [27:53] - Why focusing on existing long-term client goals can dilute your core messaging [30:48] - Rebuilding a niche around urgent, motivated clients who convert quickly Links & Resources DM me the word CASH on Instagram @lauraschoenfeldrd to get the details and sign up for the Cash Pay Kickstart intensive starting December 1st. Enjoyed this episode? Don't forget to rate, follow, and review the show—it helps more health and wellness professionals discover how to grow thriving businesses with less burnout. And be sure to share this episode with a colleague who needs to hear it!

Igor explains why profitability beats passion, why buyer intent is more important than interests, and how beginners waste years in low-value markets that never scale.

You may have heard phrases like, “We can't all be margaritas and tacos, we can't make everyone happy,” or “If you're speaking to everyone, you're speaking to no one”.  Niching down your podcast ensures that you're truly focusing on your ideal audience, giving them valuable content that is specific to their needs. This week, episode 24 of Successful Podcasting Unlocked answers the question: Should I niche my podcast down?In this episode, I share:Niching down your podcast allows you to attract the right listeners and serve them effectively. A smaller, more engaged audience is more valuable to your business than a larger audience that doesn't convert. When you're speaking directly to your audience, you can find content ideas through working with clients, sharing personal stories, and exploring different perspectives.If you feel like you've covered all the topics your audience is looking for, you can consider creating a limited series with a defined end date.Be sure to tune in to all the episodes to receive tons of practical tips, tricks, and advice as I answer all your podcasting questions. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don't forget to follow, rate and review the podcast and tell me your key takeaways!CONNECT WITH ALESIA GALATI:InstagramLinkedInWork with Galati Media! Proud member of the Feminist Podcasters Collective.

Text me your questions. If you are interested in working together, please include your email address. The system doesn't let me respond. Thanks!If you want to make money in your niche, this episode will walk you through 5 marketing strategies entrepreneurs can use to start making more money this week. Find out how to market your business online and start to grow. Generate more leads, book more clients, sell more products, and make more money by using one of these five marketing strategies for your business.  Support the showRegister now for the free SEO class and find out the secrets to being found, generating leads, and making money from Google and in AI Search like ChatGPT. https://www.etchedmarketing.com/registration-seo-class My free resources, including the Beginner's step-by-step SEO Guide and my free class, are available here. https://www.etchedmarketing.com/freebies Learn more about 1:1 Elite Marketing Coaching, where we work together for 3 months on your business. I'll help you make more money. https://www.etchedmarketing.com/marketing-coaching Join me in Simple SEO Content, my complete SEO and Content Marketing course that teaches you what to do step-by-step. It walks you through the entire process. (complete course)https://www.etchedmarketing.com/yes Join Simple Podcast SEO and learn how to grow your show quickly and easily in the self-study podcast SEO program. https://www.etchedmarketing.com/enroll My favorite marketing tools (affiliate links) Podcast recording and editing - Descript Podcast hosting - Buzzsprout Email Marketing - Active Campaign ...

Leila Leigh is an actress, writer, and podcaster. We first met amidst the online Lefty Bernie Movement. She's the co-host of one of my favorite Lefty YouTube Shows, PunchUp Pod. In addition to podcasting, she's done a ton in the indie film space, some of it with her husband, Josh Stolberg, who was Episode 98.

College funding strategies parents ignore. If your buyers are asking how to afford tuition and a mortgage, this episode breaks down real-world college savings plans, FAFSA filing tips, and scholarship stacking strategies. Learn how one Texas family used student-athlete recruiting and a 529 savings plan to cut future student loans without derailing their homeownership goals.Episode OverviewCollege funding strategies take center stage in this episode as Mike and his daughter Catey walk through the real-life steps they used to navigate scholarships, FAFSA planning, and long-term college savings. Catey shares her experience as a student-athlete, giving Realtors insight into how athletic recruiting actually works and why academic scholarship planning matters early. The episode explains how a 529 savings plan can reduce future debt and why so many families overlook smaller, local scholarships.Mike also breaks down FAFSA filing tips, plus what every parent should know about tuition planning at private vs. state schools. For Realtors who get asked, “Should we save for college or buy a house first?” this conversation provides practical language for guiding clients through major financial decisions. With real examples and honest lessons learned, this episode equips real estate pros to support families navigating the balance between college costs and homeownership.Key Takeaways1. Start College Funding Early With a 529 PlanA 529 savings plan remains one of the most reliable college funding strategies thanks to tax-free growth and compounding returns. Mike explains how even small monthly contributions add up, and how new 529 rollover rules help students build long-term retirement savings. Realtors can use this insight when clients ask how college planning affects future homebuying power. Early action creates flexibility instead of financial strain.2. Academic Scholarships Are the Biggest Missed OpportunityCatey's story shows how academic scholarship guides and strong GPAs are a major cost-saver—especially at private schools. Many parents don't realize freshman-year grades impact class rank and scholarship offers. When clients ask, “Where do we even start with college money?”, academic merit is often the most impactful answer. These scholarships can offset tuition without relying on athletic recruiting.3. FAFSA Opens Doors—Even for Higher-Income FamiliesFAFSA planning is essential, not optional. Filing early opens access to grants, school-based aid, and student loan options that reduce long-term debt. Mike dispels the myth that "FAFSA won't help higher earners" and explains why every family must submit it. This context helps Realtors answer questions like, “Will student loans limit our ability to buy a home later?”4. Student-Athlete Recruiting Requires Realistic ExpectationsCatey describes her path through D1, D2, D3, NAIA, and JUCO evaluations—and why recruiting requires consistent effort, highlight videos, and campus visits. Athletic scholarships aren't guaranteed, so families need to understand the true landscape. Realtors supporting sports families can help them think through travel costs, schedules, and timelines that influence both college planning and future home decisions.5. Local Scholarships and AI Tools Are the Secret AdvantageMike explains why small local scholarships—often $500 to $2,500—are the easiest money families overlook. Catey highlights how Bold.org, Niche, and AI tools simplify the search and even help refine essays. For Realtors asked, “What else can we do to find college money quickly?”, these tools provide real direction. Small awards add up fast and meaningfully lower...

Igor explains why profitability beats passion, why buyer intent is more important than interests, and how beginners waste years in low-value markets that never scale.

CBRE Investment Management's Co-CEO and CIO, Adam Gallistel, offers insights on where real assets investors can find strong return opportunities in today's market. He discusses shifting strategies amid higher interest rates, alternative asset classes, the role of operational expertise and why Europe offers attractive relative value right now. Prioritize operations and asset selection: Gallistel emphasizes that “hope is not a strategy”—returns will come from income growth and strong asset selection rather than relying on market-driven cap rate compression. Diversification matters: Niche sectors like data centers and student housing offer non-correlated income streams and resilience compared to traditional “big four” asset classes. Europe looks compelling: Europe offers relative value and growth potential, making it an attractive complement to a U.S. property portfolio. Infrastructure and power are critical: CBRE IM is investing in solutions like battery storage and renewable energy to capitalize on growing demand for power in the digital economy. Overlooked markets show promise: Gallistel sees opportunities in U.S. Midwest real estate markets as supply dynamics shift.

Podcast interview marketing is one of the fastest ways for health coaches to grow authority, expand reach, and attract right-fit clients—without living on social media. Strategist Chloe Williamson from Interview Valet explains how to guest on the right shows, borrow trust from vetted hosts, repurpose long-form interviews into evergreen content, and build a campaign aligned to your goals (education, client acquisition, or authority). What You'll Learn Why podcast guesting often outperforms hosting for lead generation and credibility How to pick shows strategically (audience fit, titles/descriptions, host style, discoverability) Research that matters: demographics, geography, trends, and topic data Chloe uses Messaging that converts: overcoming "bragging" reluctance, positioning, and clear offers Evergreen content playbook: turn one 45-minute interview into emails, reels, blogs, ads, and talks Busting the "saturation" myth in health and wellness Guesting without social media: leverage email/newsletters and communities Post-interview promotion that actually moves the needle (and what to ask the host) Setting realistic goals and reverse-engineering your guesting plan Key Topics & Flow Chloe's origin story and why guesting resonates in health & wellness Borrowed trust: how vetted hosts pre-warm their audiences Strategy vs. spaghetti: choosing shows, not just chasing downloads How to talk about yourself without feeling "braggy" Guesting > hosting for client leads (while both can coexist) Evergreen repurposing: interviews → emails, reels, blogs, talks, ads Seasons, replays, and keeping your feed ranking and discoverable "Niche down + niche out": expanding beyond a too-tiny avatar Defeating the oversaturation myth: everyone needs health Next steps: goal setting, outreach, prep, and post-show promotion   Action Steps for Health Coaches Set your primary goal: education/authority, client acquisition, or content creation. Build a show shortlist: audience fit, guest-friendly titles/descriptions, searchable show notes. Develop talk tracks: 3 core stories, 3 actionable tips, 1 clear call-to-action. Pitch with proof: outcomes, case examples, and a tailored angle for each host. Repurpose immediately: pull 5–10 clips/quotes, 1 newsletter, 1 blog, and 3 reels from each interview.   About Chloe Williamson Chloe Williamson is a strategist at Interview Valet, a white-glove podcast interview marketing agency. She partners with health and wellness professionals—physicians, clinicians, and health coaches—to design data-driven guesting campaigns that grow authority, expand audience reach, and generate qualified leads. If you enjoyed this episode, rate and review on Apple Podcasts—it helps us book stellar guests like Chloe. Share this episode with a fellow coach who's ready to start guesting strategically.

In this episode, Dr. Diane discusses the significance of having a niche focus area for professional growth and development. She outlines practical steps to identify one's niche, emphasizing the importance of lived experiences, curiosity, and market needs. The conversation also covers how to craft a personal brand around this niche and the role of intentional networking in building meaningful professional relationships. Ultimately, Dr. Diane encourages listeners to seek clarity in their career direction and to view their niche as a pathway to fulfillment and impact.   Key Takeaways: - Identify your niche by reflecting on your lived experiences. - Curiosity can guide you towards your true interests. - Your personal brand should align with your niche. - Networking should be intentional and purposeful. - A clear niche helps in building authority in your field. - Experimentation can help refine your niche. - Your brand message should reflect your values and focus area. - Consistency builds trust and recognition in your niche. - Choose collaborations that align with your niche. - Clarity in your niche leads to meaningful career opportunities.   MORE WAYS TO CONNECT: Rate and Review the show on Apple Podcasts https://podcasts.apple.com/us/podcast/life-beyond-clinical-practice-healthcare-careers-professional/id1713086617    Follow our LinkedIn page: https://www.linkedin.com/company/life-beyond-clinical-practice/    Join the Movement on Instagram: @lifebeyondclinicalpractice  Book a Strategy Call with Dr Diane https://calendly.com/lbcp/strategy-call     Enjoyed this episode?  We think you'll enjoy this one too https://podcasts.apple.com/ca/podcast/112-fit-for-purpose-are-you-where-you-need-to-be-in-your-career/id1713086617?i=1000727826662     

Many clinics deliver exceptional patient care, yet still struggle to attract new patients. Why? Because patients can't “see” your value unless your brand communicates it clearly. In this episode, Beyond Your Logo: How to Become the ‘Only' Choice in Your Niche With Your Brand, we sit down with Graeme Gladman, Founder of BrandQuest, to explore how a well-defined brand story becomes your most powerful patient-acquisition tool. Graeme brings more than 30 years of expertise in brand strategy, creative direction, and marketing leadership, having developed brand stories for over 200 businesses. Today, he explains why so many medical practices unintentionally blend into the “same, same, same” online landscape and what it takes to stand out in a meaningful and strategic way. In this episode, Graeme shares insights on: Why most medical clinic brands look and sound identical • The critical difference between branding and marketing • How patients actually choose their medical practice • Why your ‘WHY Story' creates stronger loyalty than your services • The most common branding mistakes clinics make • How authentic differentiation turns a practice into the first—and only—choice • What the “Brand Within” is and how BrandQuest uncovers it • Actionable steps to reveal your clinic's unique identity and narrative • How strong branding increases referrals, trust, and long-term practice growth If you're committed to growing your practice, elevating your reputation, and attracting patients who align with your values, this episode is essential.   BONUS: Free 15-Minute Consultation With Graeme Graeme is offering listeners a free 15-minute brand clarity consultation to help you identify gaps, ask questions, and understand how your clinic can stand out more effectively.

In this episode, Lauren talks to the seller of a digital product and Amazon KDP business created in December 2023 in the digital media, information, personal care, religion & spirituality, news & education, and books niches. Listen in to find out how the business makes an average of $10,894.00 per month in net profit, why the seller has decided to sell, the lessons learned from running the business, and much more. Visit https://empireflippers.com/listing/89680 to learn more about this business.

In this episode, Lauren talks to the seller of an Amazon FBA and eCommerce business created in October 2018 in the apparel & accessories and medical niches. Listen in to find out how the business makes an average of $4,631.00 per month in net profit, why the seller has decided to sell, the lessons learned from running the business, and much more. Visit https://empireflippers.com/listing/87013 to learn more about this business.

In this episode, Lauren talks to the seller of an Amazon FBA business created in January 2024 in the home niche. Listen in to find out how the business makes an average of $3,333.00 per month in net profit, why the seller has decided to sell, the lessons learned from running the business, and much more. Visit https://empireflippers.com/listing/88965 to learn more about this business.

In this episode, Lauren talks to the seller of an Amazon FBA business created in January 2023 in the art, personal care, outdoors, and home niches. Listen in to find out how the business makes an average of $2,168.00 per month in net profit, why the seller has decided to sell, the lessons learned from running the business, and much more. Visit https://empireflippers.com/listing/88517 to learn more about this business.

What if the problem isn't that you haven't found your niche…but that you've forgotten yourself?In this thing, that some people call an episode, I talk about deleting 400+ hours of work,walking away from strategies, thumbnails, categories,and reclaiming the only voice that actually matters — the real one.This isn't creator advice.It's a manifesto ( scary word to use ) about identity, destiny, and authenticity in a world that constantly asks you to shrink.If you've ever felt pressured to specialize, to fit into a box, or to perform a version of yourself that never felt right…this episode might be for you.Stop searching for a niche.Start searching for who you were before the world tried to organize you.Everything else is dust.

Take a trip down to the canals, as we are back for Hunted UK's eighth series! Over these eight weeks, three people who disappear in a puff of vape smoke - Michael, Anthony & Michelle return to recap the hunt for fourteen new fugitives who are spread out all over the UK in a quest to escape capture and win a share of £100,000 - continuing with the fifth episode and capture of Saffron & Dionne. In this episode - Michelle explains why she wouldn't go on the run with her daughters, Anthony has another connection to this series, Michael explains why there couldn't be an eighth team of ground hunters, we question if Shaq was actually smug, Michelle's husband might be an unwitting accomplice, Michael dates the episode, there's an answer to a question from a few weeks ago, we finally find the new Dr Donna (and a sound clip), the weather saps the suspense from the episode, a new Hunter joins HQ, Doug gets the day off, Dionne & Saffron get eulogised, we issue a pre-emptive correction, All-Star Hunted gets cast, Darren fails to consider trying to beat the Hunters, Anthony has a problem with the next time trailer and two of us try and predict who's getting caught next. Thank you for listening to this episode - we will see you next week for Episode 6! This episode is supported by our friends over at Zencastr. Create your podcast today! Social Media: Facebook Twitter Instagram YouTube Bluesky Threads Patreon  

Grow faster than 99% of Etsy shops

Subscribe to DTC Newsletter - ⁠https://dtcnews.link/signup⁠Welcome to the episode: we've got Jordan Gordon back on the mic — the guy leading email, retention and CRO at Pilot House, with 25 years in ecommerce under his belt.Role‑Based Hook (for DTC growth/marketing audience):For DTC founders & growth marketers scaling from $5M–100M in revenue, this is your CRO check‑list for Q4.Here's what we dig into:Why your headline conversion rate is a shaky metric — and why “direct conversion” gives you better signal.The one page type (your top product page) you can fix in time for Black Friday to move the needle.How to push “bundling and recommendations” tools to unlock +8–30% lift in AOV with zero extra ad spend.The eight choke‑points across homepage → category → PDP → cart/checkout you must optimize right now.Real copy & button tips: How a tiny phrase (“Feel organic again”) can flip the homepage from meh to go‑time.Who this is for: DTC brand leads, ecommerce CRO/optimization folks, retention & growth marketers who already run advertising and now need to tighten the funnel.What to steal:Run quick benchmark: Are you hitting 5‑7% Add‑to‑Cart, ~2% conversion, ~1.25% direct conversion in Shopify?Pick your top 3‑5 PDPs and make them ultra‑fast (under 3s load) using a tool/tech stack like Niche.Install a bundling/recommendation engine (like Rebuy) across the site and measure +8% lift in AOV by pushing “people like you bought this + add it” flows.Timestamps00:00 Highest Leverage CRO Insights for Q402:10 Benchmarking Add-to-Cart and Conversion Rates04:45 Why Direct Conversion Is a Better Signal07:00 Speeding Up PDPs with Niche for Instant Wins10:05 Boosting AOV with Rebuy Bundling13:00 The 8 Critical Website Choke Points15:45 Optimizing Copy Around Key Conversion Areas18:20 Homepage Strategy for High-Volume Traffic21:40 What Big Brands Get Right on Their Homepages24:30 Final Q4 CRO Checklist and Fast WinsHashtags#dtcpodcast #q4ecommerce #cro #conversionrateoptimization #ecommercetips #shopifygrowth #blackfridayprep #aov #d2cbrands #onlinescaling Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://www.pilothouse.co/?utm_source=AKNF559Follow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

Choosing Your Niche and AudienceMy approach to niching goes against conventional wisdom and what they teach in business school – which is exactly why it works.Niching is how you build true scale, create lasting legacy, and make great money while enjoying the process. But you've got to do it the right way.In this episode, I'm breaking down when to niche and how to do it in a way that propels your business forward. This is the key to moving from landing clients one by one to building a repeatable sales and marketing engine that generates more money and greater impact.I'm exploring the 3 factors that go into choosing your niche and audience, and revealing exactly what to expect in terms of effort required to jump the curve.Some people take a year to reinvent their business and grow their audience. Others see results in months. Either way, niching is absolutely worth it once you have the right blueprint for making the transition on your own terms.________Ready to scale your revenue and impact?Join the waitlist for my advanced mastermind, GROW Independent – a 12-month program for building a predictable sales and marketing engine.Join the waitlist now at: https://www.chrisdonohoecoaching.com/growindependent_______Royalty Free Music from Tunetank.comTrack: Urban Legend by Musical Bakeryhttps://tunetank.com/track/3362-urban-legend/

In this episode, Lauren talks to the seller of a digital product, display advertising, info product, and subscription business created in May 2021 in the news & education, information, and survival & security niches. Listen in to find out how the business makes an average of $3,564.00 per month in net profit, why the seller has decided to sell, the lessons learned from running the business, and much more. Visit https://empireflippers.com/listing/89302 to learn more about this business.

In this episode, Lauren talks to the seller of an Amazon FBA business created in August 2022 in the home niche. Listen in to find out how the business makes an average of $14,098.00 per month in net profit, why the seller has decided to sell, the lessons learned from running the business, and much more. Visit https://empireflippers.com/listing/84258 to learn more about this business.

▶️ *[WORK WITH ME]* https://RobbJarrett.net▶️ *FREE* Personal Brand Starter Kit :: https://www.medialabb.net/brandkitOkay, so you're starting a brand new YouTube channel? The speaker emphasizes that focusing on a **niche** helps new creators stand out. Watch this video for **youtube tips** on **content creation**. Learn a great **youtube strategy** and get the best **youtube channel ideas**!▶️ *[WORK WITH ME]* https://RobbJarrett.net▶️ *FREE* Personal Brand Starter Kit :: https://www.medialabb.net/brandkit*[SUBSCRIPTIONS I RECOMMEND]*ABOBE CREATIVE SOFTWARE - VIDIQ (AI Creation and SEO) - https://vidiq.com/robbjarrett Motion Array (Assets) - Envato (Assets) - OPENART (AI Creation Tools)BEACONS: https://beacons.ai/signup?c=robbjarrett*[PRODUCTS I RECOMMEND]*SM7B Microphone - https://amzn.to/47AuKREMV7+ Microphone - https://amzn.to/3V7LRmABLUE YETI Microphone - https://amzn.to/3V7LRmAOBSBOT Webcam - https://amzn.to/4mcWhMFDJI Action Cam - https://amzn.to/3V44gk7DJI OSMO Gimbal - https://amzn.to/3V44gk7NEEWER Lights - https://amzn.to/4pfvMJe

Summary Struggling to stand out on Etsy? Discover how Nancy Badillo, a digital marketing expert with over 15 years of experience, turned her setbacks into a thriving Etsy business. In this episode, Nancy breaks down the exact market research and keyword strategies that help sellers find profitable niches, boost visibility, and increase their average order value. Learn how to create irresistible digital products, enhance user experience, and use personalization and bundles to drive more sales. If you want to master Etsy trends and grow your shop with proven techniques, this episode is your roadmap to success.

SHOW NOTES: https://www.haileyrowe.comer/niche-overwhelmJoin my free Facebook community for business support & to connect with other health coaches: https://www.facebook.com/groups/themarketinghubgroup/Facebook: https://www.facebook.com/haileyrowecoachInstagram: https://www.instagram.com/hailey_roweTwitter: https://www.twitter.com/hailey_rowe

We discuss some of the most unique things that annoy Marylanders.

This episode is sponsored by Lightstone DIRECT. Lightstone DIRECT invites you to partner with a $12B AUM real estate institution as you grow your portfolio. Access the same single-asset multifamily and industrial deals Lightstone pursues with its own capital – Lightstone co-invests a minimum of 20% in each deal alongside individual investors like you. You're an institution. Time to invest like one. _____________  This Episode is also sponsored by Ryze Health Every minute counts in medicine—so why waste it on clunky admin work? With Ryze Health, practice management becomes effortless. Our all-in-one platform streamlines scheduling, patient communications, and insurance verification, giving you fewer no-shows, faster check-ins, and happier patients. Free yourself from paperwork and phone tag so you can focus on what truly matters: providing care. Visit http://ryzehealth.com/BootstrapMD today and see how simple running your practice can be. ______________ In this revealing episode, Dr. Mike Woo-Ming, dives into his experiences inside millionaire masterminds—exclusive groups of founders who share strategies, wins, and wisdom. From investing thousands of dollars to join these rooms to building lifelong connections, Mike explains why masterminds are one of the best professional investments he's ever made. He walks listeners through the traits that set successful entrepreneurs apart: they execute fast, think big, rebound from setbacks, manage their finances with precision, and network intentionally. Through personal stories and real-world examples, Mike shows how these same principles can help healthcare entrepreneurs expand their vision, accelerate growth, and avoid costly mistakes. If you've ever wondered whether joining a mastermind is worth it, this episode offers clear, actionable insight into how to make it work for you.   Three Actionable Takeaways: Speed Wins — Execute Fast and Refine Later: In the world of high-performing entrepreneurs, perfectionism is the enemy of progress. The most successful mastermind members Dr. Mike met don't wait for every variable to align — they take action, test quickly, and adjust based on results. Think Bigger — Start with a Niche, Then Scale Beyond It : The entrepreneurs dominating their industries didn't stay confined to narrow niches — they used them as launching pads. Many began by focusing on a small, well-defined audience (like women physicians or local clients), but once they gained traction, they expanded strategically into broader, more lucrative markets. Know Your Numbers — Financial Awareness Builds Freedom: Entrepreneurship without financial literacy is like driving blindfolded. The most successful business owners Dr. Mike has encountered track their profit and loss daily, scrutinize expenses, and question every dollar spent. They don't delegate financial awareness — they own it.   About the Show: Bootstrap MD is the ultimate podcast for physician entrepreneurs looking to escape traditional healthcare and control their financial futures. Hosted by Dr. Mike Woo-Ming, a successful physician, entrepreneur, and investor, the show delivers actionable insights on starting businesses, creating passive income, and navigating healthcare entrepreneurship. Featuring interviews with industry leaders, physicians, and experts in telemedicine and digital health, it's your guide to building a profitable, fulfilling career.  Tune in weekly at  http://bootstrapmd.com     About the Host: Dr. Mike Woo-Ming has over 20 years of experience as a physician entrepreneur. He's built and sold multiple seven-figure companies and now leads Executive Medical, a group of clinics specializing in age management and aesthetics. Through BootstrapMD, he mentors physicians in business, content creation, and autonomy. Let's Connect: www.https://www.bootstrapmd.com   Want to start a podcast? Check out the Doctor Podcast Network!  

In this episode of Take-Away with Sam Oches, Sam talks with Mahesh Sadarangani, the CEO of Philz Coffee, an artisanal coffee brand that, for more than 20 years, has committed itself to serving hand-crafted coffee using sustainably sourced beans from around the world. Mahesh arrived at Philz from Wingstop in 2021, and he set out to modernize and optimize the chain while protecting its quality commitment. He joined the podcast to talk about how Philz manages to obsess over its high-quality coffee even as it adds tools like drive thrus and loyalty programs. In this conversation, you'll find out why:The coffee category is highly fragmented — which is good news for all of usYour brand's original values are probably still relevant for your path forwardRestaurant brands need multiple formats to fulfill their potential Even saturated categories are ripe for something outside the boxYour experience defines your relationship with your guest; don't mess with it too muchHuman connection is alive and well in the restaurant industry Have feedback or ideas for Take-Away? Email Sam at sam.oches@informa.com.

Choosing or refining your niche isn't just a task for new business owners. Even 5+ years in, your niche may be the reason your visibility, revenue, or lead quality has plateaued.Especially with interest-based content becoming the norm on platforms like Instagram, YouTube, and TikTok, your niche must be clear, compelling, and immediately relevant — even to people who've never heard of you.In this episode, I walk you through exactly how to define a niche that is both aligned and profitable — and how to avoid the most common mistakes that keep established entrepreneurs stuck in outdated or overly narrow positioning.

In PR 360's 300th episode, Tod Perry sits down with Linda Zebian, Muck Rack's Vice President of Communications, and Matt Dzugan, the company's Senior Director of Data, to discuss the evolving relationship between PR and AI. Together, they explore Muck Rack's new AI-powered tool, Generative Pulse, along with its latest report on AI search. The conversation also delves into how AI is reshaping PR strategies and why earned media remains crucial for visibility in the age of artificial intelligence.Key Takeaways:- Why earned media is crucial for AI visibility and brand reputation- Niche outlets are becoming more important in PR strategies- The future of journalism in the AI eraEpisode Timeline:2:00Muck Rack's new tool: Generative Pulse4:35 What does Generative Pulse look like for a client?6:45Generative Pulse helps in a crisis7:30How has AI changed the PR world and beyond in the past 18 months?8:30People are using AI for retail purchases10:22Muck Rack's AI search study insights12:30Why does AI love learned media?14:15ChatGPT's initial shortcomings15:50Strategies for increasing AI visibility21:00Crisis management with AI Tools22:40Introduction to AI agents25:30Building the ultimate agent28:40The future of journalism and AIThis episode's guests:• Linda Zebian on LinkedIn• Matt Dzugan on LinkedIn• Muck Rack's free report at GenerativePulse.AI Hosted on Acast. See acast.com/privacy for more information.

Let Me Tell You Something about Diabetes | Ep 203 (CLEAN)In a light-hearted and candid conversation, Actress Jen Bartels and Comedian Isaac Abrams explore various topics, emphasizing the importance of love, connection, and self-acceptance. Jen expresses her desire for everyone to unite in kindness, while humorously asking for a specific Gucci bag as a personal wish. Their banter touches on aging, feeling youthful despite physical ailments, and the challenges of maintaining health and well-being, particularly in relation to diabetes management and its daily implications.The discussion shifts to personal experiences with fashion and consumerism, reflecting on how material desires have evolved over time. Jen and Isaac share anecdotes about gift-giving, the significance of thoughtful presents, and the sometimes humorous yet disappointing reality of unreciprocated efforts. They also delve into the challenges of balancing career aspirations with the necessity of rest and self-care, recognizing the pressure to constantly achieve and produce within creative fields.Ultimately, the conversation underscores the value of authenticity and human experience, with a reminder that amidst the hustle, it's essential to allow oneself moments of rest and enjoyment. They conclude with a playful nod to their earlier topics, leaving the audience with a sense of camaraderie and light-heartedness, while also acknowledging deeper life lessons learned along the way.Welcome to our comedy podcast, where we engage in funny conversations and bring you the best of stand-up comedy discussions. Join us for hilarious anecdotes and laugh-out-loud moments as we delve into comedic storytelling and share entertaining interviews with top comedians. Get ready for a dose of humor with our improv comedy highlights and humorous banter. We'll entertain you with comedy skits and sketches, offer satirical commentary, and bring you the best of the comedy talk show format. Our comedic guest appearances and witty observations will keep you engaged throughout. If you're looking for a light-hearted entertainment experience, filled with clever jokes and humor, our comedy podcast is a must-listen. Join us for comedic analysis and commentary, and don't miss our recommendations for the top comedy podcasts in the industry.Comedy podcast, Funny podcast, Humor podcast, Stand-up comedy podcast,Comedian interviews, Comedy sketches, Improv comedy, Hilarious podcast, Laugh-out-loud podcast, Top comedy podcast, Best comedy podcast, Popular comedy podcast, Weekly comedy podcast, Comedy talk show, Comedic banter,Comical commentary, Pop culture comedy, Current events comedy, Satirical comedy,Sarcastic humor, Witty humor, Raunchy humor, Adult comedy podcast,Niche comedy podcast, Musical comedy podcast, Funny interviews, Humorous storytelling, Comedic anecdotes, Entertaining humorLet Me Tell You Something about Diabetes,Diabetes,type 1 diabetes,type 1 diabetes day in the life,type 1 diabetes humor,diabetes joke,Funny podcast,hilarious podcast,comedian Isaac Abrams,Actress Jen Bartels,The Isaac Abrams show,Jennifer Bartels,comedy podcast,funny,comedy,stand up comedians,stand up comedy podcast,clean podcast.,clean humor,funny clean videos,funny clean comedians,funny clean comedy,clean comedy podcast

Today on the Idaho Business Podcast, Spencer sits down with Seth Horst—realtor in beautiful Coeur d'Alene, retired California Highway Patrol officer turned Idaho convert, and host of the Idaho Experience podcast (and the North Idaho Experience YouTube channel). Seth shares how his team of former first responders and veterans grew by being unapologetically themselves, niching hard, and attracting clients who share their values. They dig into why culture beats everything, how clear core values filter both hires and clients, and why North Idaho's throwback, say-hi-to-strangers vibe makes community the real selling point. You'll hear how niching actually reduces marketing cost while increasing trust, why "all money is not good money," and what it takes to scale a team without losing your soul. Seth also talks community work—from long-form local conversations to a judicial watch effort—and why informed citizens keep Idaho, Idaho. Lightning Round: Seth's current read is Buy Back Your Time by Dan Martell, and his "myth to bust" is that casting a wide net wins—it's the niche that wins. Sponsor Shoutouts: Health West — great people, great care, growing across Idaho. Look them up and see what they can do for your family. Nucleane Commercial Cleaning — From Twin Falls to Rexburg. Mention the podcast and claim a free one-time service (carpet clean, disinfecting fog, etc.)—no strings attached. Connect with Seth: Search NorthIdahoExperience.com and the North Idaho Experience on YouTube/podcast platforms.   If you are feeling the love, make sure to subscribe, rate, and review on iTunes, Spotify, YouTube, or wherever you are!! If you'd like to be featured on an episode go to theidahobusinesspodcast.com to APPLY! Apple Podcasts Spotify YouTube

Ready to build freedom, but still stuck on your niche? This is the episode that unblocks everything.In Step 3 of the Bedside to Business roadmap, Liam dives into the real reason so many nurses overthink their niche — and how to finally claim your six-figure idea without spinning out or signing up for another certification.“You already assess, diagnose, and treat. Now it's time to prescribe a profitable offer.”You'll learn how to co-create an irresistible niche and offer with your audience, avoid the “helper trap” that leads to vague, broke businesses, and stop trading time for money. Plus, Liam breaks down five powerfulbusiness models — from coaching to consulting to digital products — with real NursePreneur examples for each.Whether you're multi-passionate, multi-skilled, or feel like “someone's already doing it,” this episode proves that your lived experience is your niche.⏱️ EPISODE TIMESTAMPS✔️[1:04] Leveraging Your Nursing Skills to Niche Like a CEOHow your clinical brain already holds your niche gold✔️[1:59] Why Nurses Overthink Niching DownThe helper trap, fear of specificity, and market noise✔️[3:30] Common Niching Mistakes to AvoidToo many offers, pricing yourself broke, and missing the math✔️[4:25] Business Option #1: CoachingWhy every nurse is already a coach (no certification required)✔️[5:36] Business Option #2: CoursesTurn your teaching and education skills into income✔️[6:42] Business Option #3: ConsultingSolve system-level problems with your specialist knowledge✔️[7:42] Business Option #4: Digital ProductsCreate scalable solutions from your bedside brilliance✔️[8:44] Business Option #5: IV Hydration & CosmeticsThe truth about certs, business gaps, and making it profitable✔️[10:17] Why I Chose Nurse Career CoachingHow Liam's own breadcrumbs led to a six-figure aligned businessFREE RESOURCES

What if you could stop feeling stretched thin and finally focus on the clients—and the kind of work—you love most? That's exactly what Jackie Larsen-Robinson did when she launched her adult-focused private practice, Livewell Speech Therapy, in Provo, Utah.Jackie is a speech-language pathologist who started her career later in life—returning to school at nearly 40. Like many SLPs, she entered the field with a desire for balance and impact, but soon found herself overwhelmed by the demands of school-based therapy. With an impossible caseload and too many diagnoses to juggle, she knew something had to change.After moving to Utah, Jackie transitioned into the medical side of speech therapy, working PRN at a rehab facility. There, she discovered her love for adult neuro and swallowing disorders—and her confidence grew. One day, a patient with Parkinson's disease specifically requested to work with her. Not wanting to let him down, Jackie dove into specialized training and became certified in SPEAK OUT! therapy for Parkinson's.That decision changed everything. Soon after, referrals started flowing in from support groups and local providers. But it wasn't until her daughter faced health challenges that Jackie realized she needed more control over her time and income. That's when she joined the Start Your Private Practice Program, determined to take small, confident steps toward business ownership.In this episode, Jackie shares how she runs Livewell Speech Therapy, serving adults with Parkinson's disease, swallowing disorders, and voice difficulties. She is certified in SPEAK OUT! and VitalStim and is passionate about helping clients regain their independence and confidence through compassionate, evidence-based care.In Today's Episode, We Discuss:How one determined patient with Parkinson's sparked her path to specializationThe moment she realized she could serve her community and her family better by starting her own private practiceHow she built her confidence step-by-stepThe inspiring quotes that keep her motivated every single dayJackie's practice is more than a business—it's a lifestyle that gives her the flexibility to care for her daughter, set her own hours, and never again have to ask permission for a day off. Her story proves that it's never too late to reinvent your career—or to build a business that truly aligns with your life. By taking one small step at a time, she created a thriving private practice that brings her joy, freedom, and purpose every single day.Ready to start your own private practice and build a career that fits your life—just like Jackie did? The Start Your Private Practice Program gives you the roadmap, resources, and support to begin. Visit StartYourPrivatePractice.com to learn more.Whether you want to Start or Grow a private practice or grow your existing private practice, I can help you get the freedom, flexibility, fulfillment, and financial abundance that you deserve. Visit my website www.independentclinician.com to learn more.Resources Mentioned:Follow Jackie on Instagram:

A tribe is a group of people that share an identity marker. Every affinity group, every fan club, every self-selected group of insiders is a tribe.Last week we talked about Business-to-Business advertising (B2B) and Niche Marketing with a long purchase cycle (Niche-L).Today we talk about Niche Marketing with a short purchase cycle (Niche-S) and Business-to-Consumer advertising (B2C).Let's talk first about (Niche-S):Niche Marketing with a Short purchase cycle will always be targeted to an affinity group. A Niche market is any self-selected group of insiders that has chosen to spend time, attention, and money on something that most people don't care about.Short-cycle Niche Marketing is mostly consumable products and services that are purchased on a regular basis by a self-selected group. Some examples of this would be bullets, fish hooks, tubes of oil paint, and those little cloth foot coverings worn by medical professionals in hospitals and air conditioning technicians in your home.Niche Marketing with a Short purchase cycle is similar to B2B advertising: Features. Benefits. Price.Now let's talk about Business-to-Consumer advertising with a Short purchase cycle. (B2C-S)Do you sell a small-ticket consumable product or service that a high percentage of the population will purchase regularly? You are selling Business-to-Consumer with a Short purchase cycle. Food, gasoline, and entertainment compose the majority of this category.If you own a grocery store, a restaurant, a convenience store, a gas station, a hardware store, or an “everything” store that competes with Amazon and Wal-Mart, all you need is a high-visibility location, legendary signage, and a staff that delivers a positive customer experience. That's it. That's your advertising.NOTE: If you want to drive immediate traffic, you will need(1.) an irresistible offer(2.) credible urgency(3.) high-frequency repetitionIf your ad doesn't drive traffic,(1.) your offer was weak(2.) your urgency was not credible, or(3.) you didn't pound the drums loud enoughNow let's talk about Business-to-Consumer advertising with a Long purchase cycle. (B2C-L)If you sell a big-ticket product or service that a lot of Americans will buy “someday,” but only a fraction of one percent of the public is looking for it “today,” then you are in a B2C category with a Long purchase cycle.This category requires patience, commitment, and mass media: primarily broadcast radio, broadcast television, or billboards.You can use short-term-impact Transactional ads or long-term brand-building Relational ads.The objective of a Transactional ad is to make the sale. You can measure the Return-On-Ad-Spend (ROAS) of short-term-impact Transactional ads because they offer no long-term benefits.The objective of a long-term Relational ad is to create connection, relationship, and trust in your brand. Relational ads cannot be measured with ROAS because there is no moment when the benefits of relationship strengthening have been exhausted.Business people are instinctively attracted to Transactional ads because Transactional ads are more easily measured. This feels good in the short term, but in the long term it leads to frustration as you ask, “Why aren't we growing like we should?”Now let's talk about Business-to-Consumer advertising with a Mixed purchase cycle....

Grow faster than 99% of Etsy shops

A bevy of new bookstores have opened across Northeast Ohio over the past several years, in line with a national trend of growing demand for local retailers.

Dr. Pedro Barata and Dr. Aditya Bagrodia discuss the evolving landscape of testicular cancer survivorship, the impact of treatment-related complications, and management strategies to optimize long-term outcomes and quality of life. TRANSCRIPT:  Dr. Pedro Barata: Hello and welcome to By the Book, a podcast series from ASCO that features engaging conversations between editors and authors of the ASCO Educational Book. I'm Dr. Pedro Barata. I'm a medical oncologist at University Hospitals Seidman Cancer Center and associate professor of medicine at Case Western Reserve University in Cleveland, Ohio. I'm also an associate editor of the ASCO Educational Book. We all know that testicular cancer is a rare but highly curable malignancy that mainly affects young men. Multimodal advances in therapy have resulted in excellent cancer specific survival, but testicular cancer survivors face significant long term treatment related toxicities which affect their quality of life and require surveillance and management. With that, I'm very happy today to be joined by Dr. Aditya Bagrodia, a urologic oncologist, professor, and the GU Disease Team lead at UC San Diego[KI1]  Health, and also the lead author of the recently published paper in the ASCO Educational Book titled, "Key Updates in Testicular Cancer: Optimizing Survivorship and Survival." And he's also the host of the world-renowned BackTable Urology Podcast. Dr. Bagrodia, I'm so happy that you're joining us today. Welcome. Dr. Aditya Bagrodia: Thanks, Pedro. Absolutely a pleasure to be here. Really appreciate the opportunity. Dr. Pedro Barata: Absolutely.  So, just to say that our full disclosures are available in the transcript of this episode.  Let's get things started. I'm really excited to talk about this. I'm biased, I do treat testicular cancer among other GU malignancies and so it's a really, really important topic that we face every day, right? Fortunately, for most of these patients, we're able to cure them. But it always comes up the question, "What now? You know, scans, management, cardio oncology, what survivorship programs we have in place? Are we addressing the different survivorship piece, psychology, fertility, et cetera?" So, we'll try to capture all of that today. Aditya, congrats again, you did a fantastic job putting together the insights and thoughts and what we know today about this important topic. And so, let's get focused specifically about what happens when patients get cured. So, many of us, in many centers, were fortunate enough to have these survivorship programs together, but I find that sometimes from talking to colleagues, they're not exactly the same thing and they don't mean the same thing to different people, to different institutions, right? So, first things first. What do you tell a patient perhaps when they ask you, "What can happen to me now that I'm done with treatment for testicular cancer?" Whether it's chemotherapy or just surgery or even radiation therapy? "So, what about the long term? What should I expect, Doctor, that might happen to me in the long run?" Dr. Aditya Bagrodia: Totally. I mean, I think that question's really front and center, Pedro, and really appreciate you all highlighting this topic. It was an absolute honor to work with true thought leaders and the survivorship bit of it is front and center, in my opinion. It's really the focus, you know, we, generally speaking should be able to cure these young men, but it's the 10, 15, 20 years down the way that they're going to largely contend with. The conversation really begins at diagnosis, pre-education. Fortunately, the bulk of patients that present are those with stage one disease, and even very basic things like before orchiectomy, talking about a prosthetic; we know that that can impact body image and self esteem, whether or not they decide to receive it or not. Actually, just being offered a prosthetic is important and this is something, you know, for any urologist, it's kind of critical. To discussing fertility elements to this, taking your time to examine the contralateral testicle, ask about fertility problems, issues, concerns, offer sperm banking, even in the context of a completely normal contralateral testicle, I think these things are quite important.  So if it's somebody with stage one disease, you know, without going too far down discussing adjuvant therapy and so forth, I will start the conversation with, "You know, the testes do largely two things. They make testosterone and they make sperm." By and large, patients are going to be able to have acceptable levels of testosterone, adequate sperm parameters to maintain kind of a normal gonadal state and to naturally conceive, should that be something they're interested in. However, there's still going to be, depending on what resource you look at, somewhere in the order of 10-30% that are going to have issues. Where I think for the stage one patients, it's really incumbent upon us is actually to not wait for them to discuss their concerns, particularly with testosterone, which many times can be a little bit vague, but to proactively ask about it every time. Libido, erectile quality, muscle mass maintenance, energy, fatigue. All of these are kind of associated symptoms of hypogonadism. But for a lot of kids 18-20 years old, it's going to be something insidious that they don't think about. So, for the stage one patients, it absolutely starts with gonadal function. If they are stage two getting surgery, I think the counseling really needs to center around a possibility for ejaculatory dysfunction. Now, for a chemotherapy-naive, nerve-sparing RPLND, generally these days we should be able to preserve ejaculatory function at high volume centers, but you still want to bring that up and again kind of touch base on thinking about sperm banking and so forth before the operation, scars, those are things I think worth talking about, small risk of ascites. Then, I think the intensity of potential long term adverse effects really ramps up when we're talking about systemic therapy, chemotherapy. And then there's of course some radiation therapy specific elements that come up. So, for the chemotherapy bits of it, I really think this is going to be something that can be a complete multi-system affected intervention. So, anxiety, depression, our group has actually shown using some population resources that even suicidality can be increased among patients that have been treated for germ cell tumor. You know, really from the top down, tinnitus, hearing changes, those are things that we need to ask about at every appointment. Neuropathy, sexual health, that we kind of talked about, including ED (erectile dysfunction), vertigo, dizziness, Raynaud's phenomenon, these are kind of more the symptoms that I think we need to inquire about every time. And what we do here and I think at a lot of survivorship programs is use kind of a battery of validated instruments, germ cell tumor specific, platinum treated patient specific. So we use a combination of EORTC questions and PROMIS questions, which actually serves as like a review of systems for the patient, also as a research element. We review that and then depending on what might be going on, we can dig into that further, get them over to colleagues in audiology or psychology, et cetera.  And then of course, screening for the hypertension, hyperlipidemia, metabolic syndrome with basically you or myself or somebody kind of like us serving, many times it's the role of the PCP, just making sure we're checking out, you know, CBC, CMP, et cetera, lipid parameters to screen for those kind of cardiac associated issues along with secondary malignancies. Dr. Pedro Barata: So that's super comprehensive and thorough. Thank you so much. Actually, I love how you break it down in a simple way. Two functions of the testes, produce testosterone and then, you know, the problem related to that is the hypogonadism, and then the second, as you mentioned, produce sperm and of course related to the fertility issues with that.  So, let's start with the first one that you mentioned. So, you do cite that in your paper, around 5-10% of men end up getting, developing hypogonadism, maybe clinical when they present with symptoms, maybe subclinical. So, I'm wondering, for our audience, what kind of recommendations we would give for addressing that or kind of thinking of that? How often are you ordering those tests? And then, when you're thinking about testosterone replacement therapy, is that something you do immediately or are there any guidelines into context that? How do you approach that? Dr. Aditya Bagrodia: So, just a bit more on digging into it even in terms of the questions to ask, you know, "Do you have any decrease in sexual drive? Any erectile dysfunction? Are your morning erections still taking place? Has the ejaculate volume changed? Physically, muscle mass, strength? Have you been putting on weight? Have you noticed increase in body fat?" And sometimes this is complicated because there's some anxiety that comes along with a cancer diagnosis when you're 20, 30 years old, multifactorial, hair loss, hot flashes, irritability. Sometimes they'll, you know, literally they'll say, "You know, my significant other or partners noticed that I'm really just a little bit labile." So I think, you know, there's the symptoms and then checking, usually kind of a gonadal panel, FSH, LH, free and total testosterone, sex hormone binding globulin, that's going to be typically pretty comprehensive. So if you've got symptoms plus some laboratory work, and ideally that pre-orchiectomy testosterone gives you some delta. If they started out at an 800, 900, now they're 400, that might be a big change for them. And then, when you talk about TRT (Testosterone Replacement Therapy) recommendations, you know, Pedro, yourself, myself, we're kind of lucky to be at academic centers and we've got men's health colleagues that are ultra experts, but at a high level, I would say that a lot of the TRT options center around fertility goals. Exogenous testosterone treats the low T, but it does suppress gonadal function, including spermatogenesis. So if that's not a priority, they can just get TRT. It should be done under the care of a urologist, a men's health, an endocrinologist, where we're checking liver chemistries and CBCs and a PSA and so forth. If they're interested in fertility preservation, then I would say engaging an endocrinologist, men's health expert is important. There's medications even like hCG, Clomid, which works centrally and stimulate the gonadal access. Niche scenarios where they might want standard TRT now, and then down the way, 5, 7 years, they're thinking about coming off of that for fertility purposes, I think that's really where you want to have an expert involved because there's quite a bit of nuance there in recovery of actual spermatogenesis and so forth.  To kind of summarize, you got to ask about it. Checking it is, is not overly complicated. We do a baseline pre-orchiectomy and at least once annually, you can tag it in with the tumor markers, so it's not an extra blood draw. And if they have symptoms of course, kind of developed, then we'll move that up in the evaluation. Dr. Pedro Barata: Got it. And you also touch base on the fertility angle, which is truly important. And I'm just curious, you know, a lot of times many of us might see one, two patients a year, right, and we forget these protocols and what we've got to do about that.  And so I'm interested to hear your thoughts about when you think about fertility, and how proactive you get. In other words, who do you refer for the fertility clinic, for a fertility preservation program? You know, do all cases despite getting through orchiectomy or just the cases that you're going to, you know you're going to seek chemotherapy at some point? What kind of selection or it depends on the chemo, like how do you do that assessment about the referral for preservation program that you might have available at UCSD? Dr. Aditya Bagrodia: Yeah, I mean I feel really fortunate to sit on the NCCN Testis Cancer Guidelines. It's in there that fertility counseling should be discussed prior to orchiectomy. So 100% bring it up. If there are risk factors, undescended testicles, previous history of fertility concerns, atrophic contralateral testicle, anything on the ultrasound like microlithiasis in the contralateral testicle, you kind of wanna get it there. And then again, there's kind of niche scenarios where you're really worried, maybe get a semen analysis and it doesn't look that good, arrange for the time of orchiectomy to have onco-testicular sperm extraction from the, quote unquote, "normal" testis parenchyma. You know, I think you have to be kind of prepared to go that route and really make sure you're doing this completely comprehensively.  So pre-orchiectomy all patients. Don't really push for it too hard if they've got a contralateral testicle, if they've had no issues having children. There's some cost associated with this, sperm banking still isn't kind of covered even in the context of men with cancer. If they've got risk factors, absolutely pre-orchiectomy. Pre-RPLND, even though the rates of ejaculatory dysfunction at a high-volume center should be low single digits, I'll still offer it. That'd be a real catastrophe if they were in that small proportion of patients and now they're going to be reliant on things like intrauterine insemination, where it becomes quite expensive.  Pre-chemo, everybody. That's basically a standard these days where it should be discussed and it's kind of amazing currently, even if you don't have an accessible men's health fertility clinic, there are actually companies, I have no vested interest, Fellow is one such company where you can actually create an account, receive a FedEx semen analysis and cryopreservation kit, send it back in, and all CLIA certified, it's based out of California. The gentleman that runs it, is a urologist and very, very bright guy who's done a lot of great stuff for testis cancer. So, even for patients that are kind of in extremis at the hospital that kind of need to get going like yesterday, we still discuss it. We've got some mechanisms in place to either have them take a semen analysis over to our Men's Health clinic or send it off to Fellow, which I think is pretty cool and that even extends to some of our younger adolescent patients where going to a clinic and providing a sample might be tricky.  So, I think bringing it up every stage, anytime there's an intervention that might be offered, orchiectomy, chemo, surgery, radiation, it's kind of incumbent on us to discuss it. Dr. Pedro Barata: Gotcha. That's super helpful. And you also touch base on another angle, which is the psychosocial angle around this. You mentioned suicidal rates, you mentioned anxiety, perhaps depression in some cases as well as chronic fatigue, not necessarily just because of the low testosterone that you can get, but also from a psychological perspective. I'm curious, what do the recommendations look like for that? Do these patients need to see a social worker or a psychologist, or do they need to answer a screening test every time they come to see us and then based on that, we kind of escalate, take the next steps according to that? Do they see a psychologist perhaps every so often? How should that be managed and addressed? Dr. Aditya Bagrodia: It's an excellent question and again, these can be rather insidious symptoms where if you don't really dig in and inquire, they can be glossed over. I mean, how easy to say, "Your markers look okay, your scans look okay. See you in six months," and keep it kind of brief. First off, I think bringing it up proactively and normalizing it, that, "This may be something that you experience. Many people do, you're not alone, there's nothing kind of wrong with you." I also think that this is an area where support groups can be incredibly useful. We host the Testicular Cancer Awareness Foundation support group here. They'll talk about chemo brain or just like a little bit of an adjustment disorder after their diagnosis. Support groups, I think are critical. As I mentioned, we have a survivorship program that's led by a combination of our med oncs, myself on the uro-onc side, as well as APPs, where we are systematically asking about essentially the whole litany of issues that may arise, including psychosocial, anxiety, depression, suicidality. And we've got a nice kind of fast path into our cancer center support services for these young men to meet with a psychologist. If that isn't going to be sufficient, they can actually see a psychiatrist to discuss medications and so forth. I do think that we've got to screen for these because, as anticipated from diagnosis, those first 2 years, we see a rise. But even 10, 15 years out, we note, compared to controls, that there is an increased level of anxiety, depression, suicidality that might not just take place at that initial acute period of diagnosis and treatment. Dr. Pedro Barata: Really well said. Super important.  So I guess if I were to put all these together, with these really amazing advances in technology, we all know AI, some of us might be more or less aware of biomarkers coming up, including microRNA for example, and others, like as I think of all these potential long term complications for these patients, look at the future, I guess, can we use this as a way to deescalate treatment where it's not really necessary, as a way to actually prevent some of these complications? Like, how do we see where we're heading? As we manage testicular cancer, let's say, within the next 5 or 10 years, do you think there's something coming up that's going to be different from what we're doing things today? Dr. Aditya Bagrodia: Totally. I mean, I think it's as exciting as a time as there's ever been, you know, maybe notwithstanding circa 1970s when platinum was discovered. So microRNAs, which you mentioned, you know, there's a new candidate biomarker, microRNA-371. We are super excited here at UCSD. We actually have it CLIA-certified available in our lab and are ordering these tests for patients kind of in their acute stage, you know, stage one and surveillance, stage two, post-RPLND, receiving chemotherapy. And essentially this is a universal germ cell tumor specific biomarker, except for teratoma, suffice it to say 90% sensitive and specific. And I think it's going to change the way that we diagnose and manage patients. You know, pre-orchiectomy, that's pretty straightforward. Post-orchiectomy, maybe we can really decrease the number of CT scans that are done. Maybe we can identify those patients that basically have occult disease where we can intervene early, either with RPLND or single cycle chemo. Post-RPLND, identify the patients who are at higher risk of relapse that may benefit from some adjuvant therapy. In the advanced setting, look at marker decline for patients in addition to standard tumor markers. Can we modulate their systemic therapy?  So, the international interest is largely on modifying things. There's really cool clinical trials that we have for stage one patients, that treatment would be prescribed based on a post-orchiectomy microRNA. I think the microRNAs are really exciting. Teratoma remains an outstanding question. I think this is where maybe ctDNA, perhaps some radiomics and advanced imaging processing and incorporating AI may allow us to safely avoid a lot of these post-chemo RPLNDs. And then identification using SNPs and so forth of who might be most susceptible to some of the cardiac toxicity, autotoxicity and personalizing things in that way as well. Dr. Pedro Barata: Super exciting, right, what's about to come? And I agree with you, I think it's going to change dramatically how we manage this disease.  This has been a pleasure sitting down with you. I guess before letting you go, anything else you'd like to add before we wrap it up? Dr. Aditya Bagrodia: Yeah, first off, again, just want to thank you and ASCO for the opportunity. And it's easy enough to, I think, approach a patient with the testicular germ cell tumor as, "This is an easy case. We're just going to do whatever we've done. Go to the guidelines that says do X, Y, or Z." But there's so much more nuance to it than that. Getting it done perfectly, I think, is mandatory. Whatever we do is an impact on them for the next 50, 60, 70 years of their life. And I found the germ cell tumor community, people are really passionate about it. If you're ever uncertain, there's experts throughout the country and internationally. Ask somebody before you do something that you can't undo. I think we owe it to them to get it perfect so that we can really maximize the survivorship and the survival like we've been talking about. Dr. Pedro Barata: Aditya, thanks for sharing your fantastic insights with us on this podcast. Dr. Aditya Bagrodia: All right, Pedro. Fantastic. Appreciate the opportunity. Dr. Pedro Barata: And also, thank you to our listeners for your time today. I actually encourage you to check out Dr. Bagrodia's article in the 2025 ASCO Educational Book. We'll post a link to the paper in the show notes. Remember, it's free access online, and you can actually download it as well as a PDF. You can also find on the website a wealth of other great papers from the ASCO Educational Book on key advances and novel approaches that are shaping modern oncology.  So with that, thank you everyone. Thank you, Aditya, one more time, for joining us. Thank you, have a good day. Disclaimer: The purpose of this podcast is to educate and to inform. This is not a substitute for professional medical care and is not intended for use in the diagnosis or treatment of individual conditions. Guests on this podcast express their own opinions, experience, and conclusions. Guest statements on the podcast do not express the opinions of ASCO. The mention of any product, service, organization, activity, or therapy should not be construed as an ASCO endorsement. Follow today's speakers:         Dr. Pedro Barata  @PBarataMD   Dr. Aditya Bagrodia @AdityaBagrodia Follow ASCO on social media:         @ASCO on X (formerly Twitter)         ASCO on Bluesky        ASCO on Facebook         ASCO on LinkedIn         Disclosures:      Dr. Pedro Barata:  Stock and Other Ownership Interests: Luminate Medical  Honoraria: UroToday  Consulting or Advisory Role: Bayer, BMS, Pfizer, EMD Serono, Eisai, Caris Life Sciences, AstraZeneca, Exelixis, AVEO, Merck, Ipson, Astellas Medivation, Novartis, Dendreon  Speakers' Bureau: AstraZeneca, Merck, Caris Life Sciences, Bayer, Pfizer/Astellas  Research Funding (Inst.): Exelixis, Blue Earth, AVEO, Pfizer, Merck   Dr. Aditya Bagrodia: Consulting or Advisory Role: Veracyte, Ferring  

#thePOZcast is proudly brought to you by Fountain - the leading enterprise platform for workforce management. Our platform enables companies to support their frontline workers from job application to departure. Fountain elevates the hiring, management, and retention of frontline workers at scale.To learn more, please visit: https://www.fountain.com/?utm_source=shrm-2024&utm_medium=event&utm_campaign=shrm-2024-podcast-adam-posner.Thanks for listening, and please follow us on Insta @NHPTalent and www.youtube.com/thePOZcastFor all episodes, please check out www.thePOZcast.com SummaryIn this episode, Adam Posner interviews Jay Williams, founder of Freebird Southern Springwater, who shares his journey from a successful 25-year career in real estate to launching a beverage brand. Jay discusses the importance of authenticity, hard work, and building relationships in business. He reflects on the challenges of starting a new venture, the importance of giving back to the community, and the lessons he has learned from his experiences. The conversation highlights the importance of resilience, the impact of social media, and the value of crafting a brand with a soul that resonates with everyday Americans.Takeaways- Jay Williams transitioned from real estate to beverage with Freebird.- Authenticity and being true to oneself are key to success.- Building relationships is crucial in business.- Hard work can outpace talent in competitive fields.- Starting a business requires action over perfection.- Mistakes are valuable learning opportunities.- Resilience is essential for overcoming challenges.- Giving back to the community is a core value of Freebird.- Creating a brand with a soul resonates with consumers.- Networking and research are vital for new entrepreneurs.Chapters00:00 Introduction to Jay Williams and Freebird02:49 The Power of Authenticity and LinkedIn05:38 Lessons from Family and the Importance of Hard Work08:55 The Big Pivot: From Real Estate to Beverage11:01 The Aha Moment: Starting Freebird13:01 Finding a Niche in the Beverage Industry15:05 Navigating the Beverage Landscape19:24 Building a Team and Seeking Expertise20:01 Understanding Your Strengths and Weaknesses21:10 Finding the Right Partners22:36 The Unique Selling Proposition of Freebird24:02 Navigating Early Challenges25:41 Commitment to Community and Philanthropy27:15 Brand Growth and Market Positioning28:34 Building a Brand with Soul29:59 Future Aspirations for Freebird32:20 Advice for Mid-Career Reinvention33:53 Learning from Mistakes and Building Resilience36:16 Authenticity in Leadership 

Each week in November we are hitting pause and rewinding back to an episode covering an album that just embodies the vibes and ambiance of the Fall season. This week is Quentin's pick from an episode that dropped back in 2022 where we dove into Ambulance LTD's first and only album "LP" from 2004; a true gem in the era of cookie cutter indie pop. Tracklist: 1. Primitive (The Way I Treat You) 2. Ophelia 3. Sugar Pill Sugar Pill (demo version) 4. Stay Tuned 5. Drug Cabin - Steely Dad This show is part of the Pantheon Podcast Network. Learn more about your ad choices. Visit megaphone.fm/adchoices

We're back with another round of Niche Kinks and this time we pulled inspiration straight from our episode on America's Top Fetishes. These were the kinks people kept asking about, the ones we didn't have time to unpack, and the ones that genuinely surprised us.Come hang out with us while we explore the weird, wonderful corners of kink and talk about why the niche stuff is usually the most interesting.Visit https://linktr.ee/pinkkinkpodcast for links to our Patreon, Pink Kink Boutique, Pink Kink Institute, social media accounts and more!Affiliates - SireDonLeather.com (use code PINKKINK to save 10% on your order)Obedienceapp.com/pinkkink for a 20% discounthttps://love-blanket.com/?ref=PINKKINKPODCAST and use code PINKKINK10 for 10% off

Amanda and Ash interview Charlie Kao. Charlie shares how growing up as “free labor” on his dad's properties eventually led him back into commercial real estate, where he's now best known for self-storage. He explains why he's cautious on self-storage at a national level, how overbuilding and new alternatives are changing demand, and why he's leaning into highly localized markets where he has an unfair advantage. Charlie also walks through innovative ways he's turning basic storage into a true service business, from accepting and placing medical shipments to offering boat/RV add-ons, all while using feasibility studies and data-driven pricing to stay ahead of the competition. Charlie KaoCurrent role: Principal and Asset Manager, Twin Oaks CapitalBased in: Grand Rapids, Michigan Say hi to them at: https://www.twinoakscap.com/ | LinkedIn Alternative Fund IV is closing soon and SMK is giving Best Ever listeners exclusive access to their Founders' Shares, typically offered only to early investors. Visit smkcap.com/bec to learn more and download the full fund summary. Join the Best Ever Community  The Best Ever Community is live and growing - and we want serious commercial real estate investors like you inside. It's free to join, but you must apply and meet the criteria.  Connect with top operators, LPs, GPs, and more, get real insights, and be part of a curated network built to help you grow. Apply now at ⁠www.bestevercommunity.com⁠ Podcast production done by ⁠Outlier Audio⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices