Podcasts about Niche

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    Best podcasts about Niche

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    Latest podcast episodes about Niche

    Business Coaching Secrets
    BCS 352 - The Real Secrets of Wealth: Good Debt, Niche Coaching, and Identity Shift

    Business Coaching Secrets

    Play Episode Listen Later Jun 26, 2026 41:58


    Episode Summary In this episode, Karl Bryan and Rode Dog dive deep into the difference between being "rich" and "wealthy," explore frameworks for financial decision-making, and break down practical systems to help coaches and business owners accumulate lasting, quiet wealth (not just loud riches). They tackle the psychology behind wealth, the dangers of FOMO-driven habits, good versus bad debt, AI's role in coaching, and unconventional book recommendations for sharper coaching minds. Stick around for Karl's "moment of Zen" on intentionally shaping the feel of your life and business. Key Topics Covered Rich vs. Wealthy: The Real Difference Karl Bryan lays out the classic Shaq example: "I'm rich making $10 million, but the team owner is wealthy." Rich displays as loud (cars, houses, spend), while wealth is quiet and built by what you don't spend or sell—accumulated over time 02:30. Wealth results from assets held and never sold, while rich is about consumption and visible spending. FOMO and "keeping up with the Kardashians" fuel expensive habits that keep people from accumulating real wealth 05:48. Good Debt vs. Bad Debt Good debt creates positive returns (e.g., property investments that cashflow or machinery that generates more than its payment). Bad debt (especially student loans) is debt you can't escape, often with no financial upside 08:35. Why Optionality Trumps Just "Getting Rich" Karl explains why optionality—having choices—is the ultimate wealth: "Live where you want, drive what you want, do what you want." But beware of moving the goalposts due to FOMO 09:28. Tariffs and Manufacturing Jobs The duo discuss why tariffs alone aren't bringing back traditional manufacturing jobs. AI, automation, and energy are where the future is headed—not trying to revive 1950s economies 12:10. Unconventional Book Recommendations for Coaches Deep-dive recommendations include "Confessions of an Economic Hitman," "The Creature from Jekyll Island," "Antifragile," "What I Learned Losing a Million Dollars," "Sapiens," and "Principles." Each offers powerful mental models, psychological insights, and frameworks—far beyond conventional business books 16:16. Real Estate as a Growth Lever Karl shares advanced real estate strategies (especially in niches like mobile homes and boutique hotels), advocating for accumulating assets that pay you forever, not just selling for a one-time gain 30:09. Designing Your Home, Business, and Life for the Right Feel The "moment of Zen" focuses on intentionally defining how you want your business, home, and life to feel—and structuring rules, systems, and rewards to support that vision 34:17. Notable Quotes "Rich is loud, wealthy is quiet. You want to become wealthy. You want to guide your clients to be wealthy." – Karl Bryan 07:00 "Earned money equals never sell… Introduce me to a family with old money, and I'll introduce you to a great-grandfather who didn't sell." – Karl Bryan 04:25 "FOMO is your most expensive habit... We used to keep up with the Joneses, now it's keeping up with the Kardashians." – Karl Bryan 05:47 "Leadership starts with telling the truth. You have to tell yourself the truth." – Karl Bryan 05:20 "Tariffs: you can't tariff your way back to 1950. The jobs coming back are automated factories with robotic jobs. Amazon 101." – Karl Bryan 12:28 "The real opportunity is energy, tech, and land. That's where the big dogs are investing." – Karl Bryan 12:51 "Optionality is the ultimate goal: the happiest, most peaceful people have lots of options." – Karl Bryan 40:14 Actionable Takeaways Understand & Teach the REAL Difference: Make sure both you and your clients aim to quietly accumulate wealth by holding and nurturing assets, instead of focusing on appearances or loud spending. Leverage Good Debt: Only take on debt that creates positive cashflow and avoid high-interest, no-upside consumer and student debt. Set (and Don't Move) the Goalposts: Establish clear financial targets for yourself and clients and beware of letting FOMO push you into perpetual "more chasing." Read for Leverage: Go beyond trendy business books; seek out foundational texts that give you frameworks on systems, psychology, power, and wealth that most coaches overlook. Build Systems Over Motivation: Use principles and mental models (like those from "Principles" and "Antifragile") to make wealth and happiness inevitable in your business and life. Structure for Feel, Not Just Achievement: Define how you want your business, home, and vacations to feel—then create rules and systems that support that intention. Resources Mentioned Book Recommendations: Confessions of an Economic Hitman (John Perkins) The Creature from Jekyll Island (G. Edward Griffin) Antifragile (Nassim Nicholas Taleb) What I Learned Losing a Million Dollars (Jim Paul & Brendan Moynihan) Sapiens (Yuval Noah Harari) Principles (Ray Dalio) Profit Acceleration Software (by Karl Bryan): Proven system for compounding profit growth for coaches and their clients. Focused.com – Daily emails, coaching resources, and more Networking & Market Analysis: Understand your Total Addressable Market (TAM), find your niche, and track where "the puck is going." If you enjoyed the episode, please subscribe, share with a fellow coach, and leave a review. See you next week on Business Coaching Secrets! Ready to elevate your coaching business? Don't wait! Listen to this episode now and make strides towards your goals. Visit Focused.com for more information on the Profit Acceleration Software™ and join the thriving community. Get a demo at https://go.focused.com/profit-acceleration

    The Side Hustle Show
    How to Start a Daily Deals Business: $1,000s/mo Sharing the Best Bargains in Your Niche (Greatest Hits)

    The Side Hustle Show

    Play Episode Listen Later Jun 25, 2026 68:07


    David Paxton had a passion for golf but quickly realized how expensive the sport can be. Between equipment, apparel, shoes, and greens fees, costs add up fast. As a self-described frugal guy, David appreciated good deals that helped make golf more affordable. So in July 2021, at the height of golf season, he had the idea to launch DailyGolfSteals.com — a website to curate and share the best daily golf deals he could find. And thanks to David's hustle and some key strategies, Daily Golf Steals earned over $2,000 in its very first month! (Definitely a cool way to monetize a hobby.) Tune into episode 583 of The Side Hustle Show to learn: How Reddit provided instant traffic to validate the idea The strategies now driving ongoing visits and sales How automation helps David manage the demanding daily workload The challenges of running a daily deals operation long-term Full Show Notes: How to Start a Daily Deals Business: $1,000s/mo Sharing the Best Bargains in Your Niche New to the Show? Get your personalized money-making playlist ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠! Sponsors: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Indeed⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ – Start hiring NOW with a $75 sponsored job credit to upgrade your job post! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Quo (formerly OpenPhone)⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ — Get 20% off of your first 6 months! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Shopify⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ — Sign up for a $1 per month trial! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Gusto⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ — Get 3 months free of the leading payroll, benefits, and HR provider for modern small businesses! ⁠⁠Cash App⁠⁠ — Download Cash App Today #CashAppPod About The Side Hustle Show This is the entrepreneurship podcast you can actually apply! The award-winning small business show covers the best side hustles and ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠side hustle ideas⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. We share how to start a business and ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠make money online⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and offline, including online business, side gigs, freelancing, marketing, sales funnels, investing, and much more. Join 100,000+ listeners and get legit business ideas and ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠passive income⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ strategies straight to your earbuds. No BS, just actionable tips on how to start and grow your side hustle. Hosted by Nick Loper of ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Side Hustle Nation⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.

    The Fed and Fearless Podcast
    Your Voice Is Your Most Valuable Business Asset with Heather Sager

    The Fed and Fearless Podcast

    Play Episode Listen Later Jun 23, 2026 64:20


    What if the thing keeping your content from landing isn't a missing strategy or the wrong platform, but the gap between how you actually communicate in real life and how you show up online? In this episode, I sit down with my friend Heather Sager, a high-performance coach for visionary and visible leaders who's got more than 1500 stages under her belt, to talk about why your voice is the most underrated asset in your business and what it takes to use it well. We get into what congruency actually means in your content, why short-form video is humbling even the most experienced speakers right now, and the concept Heather calls "creative atrophy", which is the subtle erosion happening in business owners who outsource their thinking to AI before they've done the work to clarify their own ideas. If you've been feeling like your content sounds flatter than it used to, or like you can't quite articulate the new direction your business is heading, this conversation will give you a much clearer picture of what's actually going on and what to do about it. Timeline Highlights [00:00] – Why I clicked on Heather's "I just told a bunch of business owners to take a dump" post and knew I had to have her on the show [03:01] – Heather's story of being a shy kid who became a person whose voice is her business [09:20] – The skill Heather didn't realize was unique until she'd spent years developing it [12:31] – Why questioning whether your stuff is good enough is the thing keeping you stuck [16:09] – Niche transformation and why it feels harder to talk about new offers than established ones [19:32] – The difference between processing, clarifying, and articulating your ideas [24:41] – Short-form video as the humbling moment for established experts [33:42] – Why looking stupid is part of the path to mastery on any new platform [42:48] – Heather on building a business where she's the same person backstage as on stage [51:08] – Creative atrophy and what happens when AI does the thinking your brain is supposed to do [55:11] – The skill that'll separate highly paid experts from the commoditized in the next five years Top Quotes from the Episode "Your voice is your business. You're already on stages all the time. The only question is whether you're using them on purpose." "If you don't even think your stuff is good, you can't expect anyone else to see you as an authority." "Processing your ideas, clarifying your ideas, and articulating your ideas aren't the same thing. Most people treat them like they are, and that's exactly why their messaging isn't landing." "Being good at speaking off the cuff isn't a personality trait. It's a skill that gets sharper with practice and dulls when you stop using it." "You've earned the right to skip the line, but business doesn't work that way. Every new platform asks you to be a humble beginner again." "When you let AI do the thinking your brain is supposed to be doing, the part of you that generates original ideas starts to atrophy. Six months later, you can't write an email without it." "The thing that'll separate the highly paid expert from the commoditized one over the next five years isn't output. It's the willingness to keep doing the hard creative work yourself." "Show up the way you talk. Get better at talking. The right people will recognize you faster than any polished version ever could." Links & Resources Connect with Heather Sager Heather's free guide: 19 Magnetic Phrases Heather's podcast: Hint of Hustle Take the "What's Your CEO Type?" Quiz If this episode resonated with you, follow the podcast, leave a review, and share it with someone who's ready to sound more like themselves in their business.

    Takeaway Chinese
    Special: How to say "niche 小众" in Chinese?

    Takeaway Chinese

    Play Episode Listen Later Jun 23, 2026 1:14


    In this special episode of Takeaway Chinese, we're going to learn how to say "niche" in Chinese.

    Dropping Bombs
    This Niche Is Quietly Making Blue-Collar Millionaires

    Dropping Bombs

    Play Episode Listen Later Jun 22, 2026 61:58


    This episode was sponsored by Cardiff & Junk Rescue    LightSpeed VT: https://www.lightspeedvt.com/ Dropping Bombs Podcast: https://www.droppingbombs.com/ Today's Dropping Bombs episode delivers blue-collar proof with Kyle McAnaugh, the Phoenix entrepreneur who started a junk removal company at 22 with one truck and a website, and scaled it into a seven-figure, three-division waste and demolition operation.   Kyle breaks down how he spotted demand before the market got crowded and why full-house demolitions are where the real margin hides. He also gets into how a $4 roadside sign turned into a $3,000 contract, and what it takes to go from residential cleanouts to landing commercial accounts with companies like In-N-Out Burger.   The opportunity in the trades isn't coming — it's already here. This is what building from scratch actually looks like.   

    Build Your Network
    SOLO | Make Money by Building a Niche Audience with Consistency - Lessons from my Chris Van Vliet interview

    Build Your Network

    Play Episode Listen Later Jun 22, 2026 16:11


    Chris Van Vliet is one of the world's top podcast interviewers and the host of the massively successful Insight podcast and YouTube channel, which boasts more than one million subscribers. Known for his in-depth interviews with wrestling legends, celebrities, and entrepreneurs, Chris has built a media empire by mastering consistency, relationship-building, and niche audience growth. In this episode, Travis breaks down the biggest lessons he learned from Chris and shares actionable insights for podcasters, creators, and entrepreneurs looking to build an audience and monetize their expertise. On this episode we talk about: Why treating your podcast like a business is essential for long-term success The power of niching down and serving a specific audience How in-person interviews create stronger relationships than virtual conversations Why a single "yes" can completely change the trajectory of your career The role of consistency, volume, and content creation in audience growth Top 3 Takeaways Consistency is the foundation of audience growth. Showing up regularly builds trust with your audience long before you see meaningful results. Niche audiences can be incredibly profitable. You don't need millions of followers if you're serving a highly targeted community that advertisers and partners want to reach. One opportunity can change everything. Most successful careers can be traced back to a single "yes," but you have to keep putting yourself in positions to hear it. Notable Quotes "Consistency is the contract you make with your listeners." "Treat your podcast like a business or it'll pay you like a hobby." "You need someone to say yes one time. That's it." Connect with Chris Van Vliet: Instagram: https://www.instagram.com/chrisvanvliet Other: https://www.chrisvanvliet.com Podcast & YouTube: Insight with Chris Van Vliet A Word from Our Sponsors: - Are you ready to start your own creatorjourney and make it big? Visitwww.fanvue.com today and launch yourcareer! - To learn more about Mode Mobile and its investor community, go to ⁠https://invest.modemobile.com/travismakesmoney⁠ -Travis Makes Money is made possible by High Level – the All-In-One Sales & Marketing Platform built for agencies, by an agency.Capture leads, nurture them, and close more deals—all from one powerful platform.Get an extended free trial at gohighlevel.com/travis Learn more about your ad choices. Visit megaphone.fm/adchoices

    Real Estate Insiders Unfiltered
    Agent Series 43: The Niche Every Realtor Avoids (And Shouldn't)

    Real Estate Insiders Unfiltered

    Play Episode Listen Later Jun 22, 2026 48:26


    Most agents spend their careers trying to avoid difficult transactions.   Megan Oh built an entire business around them.   In this episode of Real Estate Insiders Unfiltered, James Dwiggins and Keith Robinson sit down with Megan Oh, a Certified Divorce Real Estate Expert (CDRE), to explore one of the most overlooked niches in real estate: helping clients navigate divorce-related property sales. What begins as a conversation about niche marketing quickly becomes a masterclass on advocacy, specialization, and serving people during some of the hardest moments of their lives.   Megan shares how her background as a real estate paralegal led her into this unique specialty, why most agents are unprepared for the complexities of divorce transactions, and how becoming a true expert can create consistency, referrals, and long-term business growth. If you've ever wondered whether specializing in a niche is worth it, this conversation may change your perspective.   If this niche sounds like something for you check out Ilumni Institute.   Connect with Megan on Facebook - Instagram and online at meganoh.com.   Secure your ticket at https://www.unlockconference.com/ and use discount code REIU20 for 20% off your ticket.    *Lock in your spot now before the price goes up.*   Code can be used on all full-priced passes leading up to the event and cannot be combined with any other discounts.   Subscribe to Real Estate Insiders Unfiltered on YouTube! https://www.youtube.com/@RealEstateInsidersUnfiltered?sub_confirmation=1   To learn more about becoming a sponsor of the show, send us an email: jessica@inman.com   You asked for it. We delivered. Check out our new merch! https://merch.realestateinsidersunfiltered.com/   Follow Real Estate Insiders Unfiltered Podcast on Instagram - YouTube, Facebook - TikTok. Visit us online at realestateinsidersunfiltered.com.   Link to Facebook Page: https://www.facebook.com/RealEstateInsidersUnfiltered Link to Instagram Page: https://www.instagram.com/realestateinsiderspod/ Link to YouTube Page: https://www.youtube.com/@RealEstateInsidersUnfiltered Link to TikTok Page: https://www.tiktok.com/@realestateinsiderspod Link to website: https://realestateinsidersunfiltered.com This podcast is produced by Two Brothers Creative. https://twobrotherscreative.com/contact/   The views and opinions expressed on Real Estate Insiders Unfiltered are those of the hosts and guests in their personal capacities and do not necessarily reflect the views or positions of eXp World Holdings, Inc., eXp Realty, LLC, NextHome, Inc., or any of their respective affiliates, subsidiaries, officers, or directors.  

    TD Ameritrade Network
    Space Stocks Beyond SPCX: RKLB & ASTS Lead "Niche" Trade Gaining Traction

    TD Ameritrade Network

    Play Episode Listen Later Jun 22, 2026 7:25


    Stephen "Sarge" Guilfoyle calls the space industry a "niche" trade that will become increasingly more important in the years to come, thanks in part to SpaceX's (SPCX) recent IPO. He likes Rocket Lab (RKLB) and explains why there's plenty of upside despite the stock's fall from all-time highs. Luke Lloyd warns that SpaceX will lead momentum short-term across the space sector. His stock picks include AST Spacemobile (ASTS), which he sees taking market share back from SpaceX. ======== Schwab Network ========Empowering every investor and trader, every market day.Subscribe to the Market Minute newsletter - https://schwabnetwork.com/subscribeDownload the iOS app - https://apps.apple.com/us/app/schwab-network/id1460719185Download the Amazon Fire Tv App - https://www.amazon.com/TD-Ameritrade-Network/dp/B07KRD76C7Watch on Sling - https://watch.sling.com/1/asset/191928615bd8d47686f94682aefaa007/watchWatch on Vizio - https://www.vizio.com/en/watchfreeplus-exploreWatch on DistroTV - https://www.distro.tv/live/schwab-network/Follow us on X – https://twitter.com/schwabnetworkFollow us on Facebook – https://www.facebook.com/schwabnetworkFollow us on LinkedIn - https://www.linkedin.com/company/schwab-network/About Schwab Network - https://schwabnetwork.com/about

    The Process Driven Designer
    80: Qualifying Clients

    The Process Driven Designer

    Play Episode Listen Later Jun 22, 2026 13:31


    Qualifying clients can be a game changer for your business. No one wants to waste time chasing projects that don't pan out. We also want to do everything we can to work with our ideal clients and refer out anyone that isn't a good fit for us. Suggested episodes:79: Breakingup with a client76: January Power Moves73: You are the CEO of your Business56: Vision for a Better Life44: Nailing your Niche with Rebecca West36: Finding New Clients35: Designing Experiences27: Confidence and Leading the Design Process20: Building Brand9: Defining your Ideal Client3: Inspiration and Passion- the Design Process2: Communication of Design Please be sure to subscribe and follow ⁠@kismetdesignco⁠& ⁠@ProcessDrivenDesigner⁠.Please also sign up for my newsletter to be notified of upcoming webinars,courses, and other offerings ⁠https://kismetdesignco.com/classes/ 

    The Level Up Podcast w/ Paul Alex
    The Wealth of the Niche

    The Level Up Podcast w/ Paul Alex

    Play Episode Listen Later Jun 21, 2026 3:37


    Broad messaging does not create wealth. Specificity does. In this episode of The Level Up Podcast, Paul Alex breaks down why narrowing your target audience can create more trust, more authority, and more pricing power. Let's be real… If your message speaks to everyone… It usually connects with no one. And if your offer is built for the entire planet… The right client may never feel like it was built for them. In this episode, you'll learn: Why specialists get paid more than generalists How narrowing your audience creates instant trust Why dominating one niche is stronger than chasing every market How niche authority creates premium pricing and stronger referrals The truth is simple: The riches are in the niches. When a prospect has a specific problem… They do not want a generic solution. They want the expert who understands their exact situation. Their pain. Their industry. Their goal. Their desired outcome. High-level operators do not try to catch every fish. They choose the pond. They own the territory. They become known for one specific result. And they charge premium rates because they become the obvious choice. Stop trying to please the masses. Narrow the target. Dominate the niche. Own the space. And keep leveling up. Your Network is your NETWORTH! Make sure to add me on all SOCIAL MEDIA PLATFORMS: Instagram: https://jo.my/paulalex2024Facebook: https://jo.my/fbpaulalex2024YouTube: https://www.youtube.com/channel/UCGhDAD1JyGGzSQUPD9lc9HQLinkedIn: https://jo.my/inpaulalex2024 Looking for a secondary source of income or want to become an entrepreneur? Check out one of my companies below to see if we can help you: www.CashSwipe.com FREE Copy of my book “Blue to Digital Gold - The New American Dream”www.officialPaulAlex.com Learn more about your ad choices. Visit megaphone.fm/adchoices

    YouTube Creators Hub
    YouTube Creator Q&A: Niche, Monetization, Burnout & Going Full-Time

    YouTube Creators Hub

    Play Episode Listen Later Jun 19, 2026 18:55


    In this special YouTube Creator Q&A episode, we tackle the questions creators are asking right now—how to choose a niche, grow consistently without burning out, and build a monetization plan that actually fits your channel. We also break down sponsorship pricing, what to focus on in 2026, and how to know when (or if) it's time to go full-time. What We Offer Creators Join Creator Communities. A place to gather with other creators every single day. This provides access to Our Private Discord Server, Monthly Mastermind Group, and MORE!  Hire Dusty To Be Your YouTube Coach YouTube Channel Reviews (Audit): Get a 7-10 minute personalized video review of your YouTube channel with honest, actionable feedback for just $50. Subscribe to our weekly newsletter: Each week I document what I'm doing in my business and creative journey, share new things I've discovered, mistakes I've made, and much more! All Tools Mentioned On The Show: The Ultimate Entrepreneurs Resource. This is the spreadsheet where I keep all of the tools mentioned by all the guests on the podcast. Follow The Show: Facebook /// X /// YouTube /// Instagram

    Balance & Thrive
    Why You Keep Attracting Bad Leads (And How to Fix It)

    Balance & Thrive

    Play Episode Listen Later Jun 19, 2026 19:13


    In Episode 183 of the Best Coach Ever podcast, we dive into a frustrating problem many coaches face: attracting leads who seem interested but never buy, waste time in the DMs, or aren't truly committed to getting results. Lynette challenges the common assumption that simply changing your niche or targeting "high-achieving women" will solve the problem.Instead, Lynette explains how your content is constantly signaling who belongs in your world, what behaviors are rewarded, and what standards you tolerate. If you're attracting indecisive buyers, tire-kickers, or people looking for shortcuts, your content may be unintentionally inviting them in.This episode is a powerful reminder that attracting better clients isn't about better hooks or more educational content—it's about positioning yourself as the kind of leader your dream clients aspire to work with. If you loved this episode, don't forget to leave a 5-star rating and review. It helps more coaches discover the podcast and learn how to attract higher-quality clients who are ready to take action.In this episode, we cover:1) Why You're Attracting Leads You Don't Want [0:00 - 3:20]-The frustration of attracting tire-kickers, ghosters, and indecisive buyers.-Why your content is attracting exactly the type of people it's designed to reward.2) Your Content Reveals What You Tolerate [3:21 - 6:15]-How your messaging communicates acceptable behaviors and identities.-Why "lazy girl hacks" and rescue-style content often attract low-commitment clients.3) The Problem With Selling Ease & Shortcuts [6:16 - 8:55]-Why constantly promoting the easiest path can attract the wrong audience.-How strong positioning naturally filters out people looking for magic solutions.4) What High-Quality Clients Actually Respond To [8:56 - 12:10]-Why ambitious buyers are drawn to leadership, standards, and ownership.-The importance of documenting who you are, not just what you teach.5) Rethinking the 'High-Achieving Woman' Niche [12:11 - 14:45]-Why high-achievers are defined more by identity and behavior than demographics.-How speaking to deeper emotional struggles creates stronger connection.6) Identity-Based Marketing in the AI Era [14:46 - 17:10]-Why information alone is no longer enough to stand out.-How buyers choose coaches whose values and identity reflect who they want to become.7) A Content Audit for Attracting Better Leads [17:11 - End]-Questions to evaluate whether your content is rewarding the right behaviors.How to position yourself as a leader who challenges clients instead of coddling them.Connect with Lynette:Instagram: https://www.instagram.com/lynettemariehFitness Coaching Business Accelerator: https://fcbaprogram.comThe Wellness CEO Mastermind: https://wcmprogram.com

    The Tropical MBA Podcast - Entrepreneurship, Travel, and Lifestyle
    #861 One Niche, One Funnel, Over $50K/Month Profit

    The Tropical MBA Podcast - Entrepreneurship, Travel, and Lifestyle

    Play Episode Listen Later Jun 18, 2026 32:09


    At his lowest point, Jan Roos was $240,000 underwater. He had a full sales org, a director, reps, ad spend — and was barely breaking even. So he cut all of it. Today he runs CaseFuel, a high-margin agency serving 300+ estate planning law firms, with 25 people and $50K/month in profit. In this conversation he breaks down how he got there: the niche nobody else was serving, the funnel that cracked it open, and what building a genuinely high margin service business actually requires. Guest: Jan Roos, Founder of CaseFuel Sponsor: wayfront.com/tmba Thanks to this week's sponsor Wayfront — the AI-ready operating system for productized agencies. One client portal. One team dashboard. All your data, AI-accessible. TMBA listeners get an extra free month on top of the trial at wayfront.com/tmba. Links: [Jan@casefuel.com](Jan@casefuel.com) Peter Thiel — Zero to One Eugene Schwartz — Breakthrough Advertising Mike Michalowicz — Profit First Business Resources Upcoming DC Events

    The American English Podcast
    214 - Soccer in the United States: From Niche Sport to Mainstream ⚽

    The American English Podcast

    Play Episode Listen Later Jun 18, 2026 31:35


    ⭐ Take part in our Free ⁠14-Day English Slang and Expression Challenge.⁠ Why do Americans call it soccer instead of football? Why isn't it the most popular sport in the country? And do Americans actually care about the World Cup? In this episode, Shana explores the history of soccer in the United States, from youth leagues and soccer moms to Pelé, the 1994 World Cup, the rise of the U.S. Women's National Team, David Beckham, Lionel Messi, and the growing popularity of the sport today. Along the way, she shares personal stories from growing up playing soccer in California and compares American soccer culture with what she's experiencing in Brazil during the 2026 World Cup.  Why Americans say soccer instead of football How soccer grew in popularity in the United States The role of Pelé, Beckham, Messi, and the U.S. Women's National Team What a soccer mom is Why soccer became one of the most popular youth sports in America How soccer culture in the U.S. differs from countries like Brazil, Argentina, and Germany Whether Americans really care about the World Cup Interesting soccer superstitions from Brazil Useful English expressions related to sports and competition ⭐ Start improving your English today! ⁠Learn more about the Academy.⁠ ⭐ Take part in our Free ⁠14-Day English Slang and Expression Challenge.⁠ Learn more about your ad choices. Visit podcastchoices.com/adchoices

    Staffing & Recruiter Training Podcast
    TRP 324: Doubling Down on a Niche with Sharon Toerek

    Staffing & Recruiter Training Podcast

    Play Episode Listen Later Jun 18, 2026 24:57


    Most professionals fear niching down. Sharon Toerek did the opposite — and built a nationally recognized law firm by going all in on one market. In this episode, Scott Love talks with Sharon Toerek, marketing and intellectual property attorney and founder of Toerek Law (Legal + Creative), about exactly how she doubled down on a niche — and how you can too. Whether you're a lawyer, consultant, or agency owner, this conversation is packed with practical steps to move from generalist to go-to expert. You'll learn: The difference between a vertical niche and a horizontal niche (and which one is right for you) Why the "Swiss Army knife" strategy fails small and mid-size firms How to validate a niche before going all in The "give first" mindset that builds a real flywheel What to do when your niche isn't gaining traction How to find and build relationships with non-competing experts in your space 3 action steps to start niching down today Visit: https://therainmakingpodcast.com/ YouTube: https://youtu.be/DUQQEpJwBCs ---------------------------------------- If you are a successful law firm partner or law firm founder and want to hear about other options, please book a time on Scott Love's calendar here: https://calendly.com/scott-736/half-hour-phone-meeting-with-scott Or email Scott to connect with him at: scott@attorneysearchgroup.com ----------------------------------------

    Public Health Entrepreneurs
    PHE 167: Choosing Your Consulting Niche

    Public Health Entrepreneurs

    Play Episode Listen Later Jun 18, 2026 5:16


    Are you struggling to define exactly what your public health consulting business does? You might be tempted to try and serve everyone, but as Dr. Charlotte H. Huntley explains in this episode of the Public Health Entrepreneurs podcast, that could actually be holding your business back. Dive into the critical difference between limiting yourself and getting clear enough so clients can actually hire you. Dr. Huntley shares over 25 years of experience to walk you through exactly how to test your ideas, pinpoint your specific target audience, and articulate your value proposition in a single sentence. If you are an entrepreneur looking to make an impact in population health, this episode provides the actionable clarity you need to master your consulting niche. Resources ▶️ Website https://PublicHealthEntrepreneurs.com ▶️ Stay connected. Subscribe to our email list

    Andy & Jeremy Listen to Music

    Send us Fan MailAndy assigns Jeremy: Collider by Les Horribles CernettesJeremy assigns Andy: 4 Seasons of Buenos Aires by Astor PiazzollaAAJLTM Theme Music by Ryan Robinson.Follow him here: https://www.instagram.com/ryrobrawAAJLTM Original Images by Jade Armstrong.Follow her here: https://www.instagram.com/fxmint.art

    Le Gratin par Pauline Laigneau
    Faut-il sortir de sa niche pour continuer à grandir ? #Leçon293

    Le Gratin par Pauline Laigneau

    Play Episode Listen Later Jun 17, 2026 27:53


    Est-ce qu'on peut rester dans une niche quand on a l'impression de plafonner ? C'est la vraie question de cette leçon.Mon invitée aujourd'hui est Alizée Méhats, fondatrice de Maison Massillon, une marque de bijoux en porcelaine blanc et or, née sur Instagram alors qu'elle travaillait encore chez Chanel, et qui s'est imposée en 10 ans comme une référence auprès des futures mariées.Sa spécialité ? Réveiller un savoir-faire ancestral : les couronnes de cire que portaient nos grands-mères le jour de leur mariage. Un univers singulier avec un positionnement fort.Mais une question travaille Alizée : sa niche commence-t-elle à montrer ses limites ? Faut-il élargir la cible, se diversifier, attaquer un marché plus grand ?Avec Alizée, on explore une alternative souvent négligée, celle d'élargir sa niche plutôt qu'en sortir et on aborde un sujet que peu d'entrepreneurs osent vraiment poser : mesurer la valeur de ce qu'on a déjà construit avant de tout remettre en question.Une leçon très concrète pour celles et ceux qui hésitent entre approfondir leur singularité et courir après un marché plus grand, et qui veulent apprendre à choisir sans se brûler les ailes.Bonne écoute ✨CHAPITRAGE 00:00 – Introduction et la question d'Alizée02:11 – Le parcours d'Alizée : de Chanel à Maison Massillon06:24 – Sortir du mariage : est-ce vraiment la bonne question ?09:03 – Le « non bridal », une concurrence avec la terre entière13:56 – Élargir à l'international (États-Unis, Japon) plutôt que sortir de sa niche18:00 – Distribution, marketing push et pull, et ne pas se brûler les ailes Notes et références de l'épisode Pour retrouver Alizée Méhats : Sur LinkedInPour retrouver la Maison Massillon : Sur le site internetSur InstagramPour retrouver ma formation “Avoir une communication puissante” : Sur Demian.educationLe Replay du Grand Live - Les clés d'une marque incopiableHébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

    Acting Business Boot Camp
    Episode 394: An In-Demand Niche No One Is Talking About

    Acting Business Boot Camp

    Play Episode Listen Later Jun 17, 2026 10:46


    Quick question. What's the voice you hear describing what's happening on screen during a movie or a TV show for blind and low vision viewers? That's audio description. And somebody has to record it for every show, every movie, every piece of streaming content, every educational video on every major platform. Every single one. That is an enormous amount of work. And most voice actors have no idea how to get it. What Audio Description Actually Is AD is narration inserted into the natural pauses in a piece of video content, like dialogue, music, and sound effects, that describes what's happening visually. Character movements, facial expressions, scene changes, text on screen, important visual information that a viewer would otherwise miss if they can't see the picture. The narration is written in the present tense. It's delivered neutrally. The AD narrator describes. They don't editorialize. They are giving information logically but not characterizing it. And it has to fit precisely within the gaps in the existing audio, which means pacing is really important. The scripts are timed to the millisecond. The narrator has to hit very specific durations, sometimes very short ones, while still conveying the information clearly and in a warm, accessible way. It's a skill. It is a very highly sought after skill. It's in demand across every streaming platform. Netflix, Hulu, YouTube, Disney, Amazon, Apple, HBO. As well as broadcast, educational content, corporate video, and more. Accessibility compliance requirements mean this market is not shrinking. It is growing. Why Aren't More Voice Actors Pursuing It Part of it is visibility. AD narration doesn't usually get a credit in the traditional sense. It's not the kind of booking you post about on social media. The narrator is heard, not seen, and the whole point is that the narration blends seamlessly into the viewing experience. Part of it is that the scripts look really intimidating the first time you see them. They're formatted differently from any standard voiceover script. There are time codes and pacing notes and flagged lines with very tight windows to hit. It feels very technical in a way that commercial or corporate work doesn't. And part of it is there isn't a clear how do I get in path that gets talked about the way commercial or gaming or e-learning does. But here's the thing. The opacity is an opportunity. The barrier isn't talent. It's knowledge. Voice actors who understand how AD works, who have trained for the specific demands of the format, and who have appropriate samples in their portfolio are rare. And the buyers in this space know that. The Actual Craft Audio description narration isn't just a neutral read. It has a specific warmth and accessibility to it. You're a guide. You're not a reporter. You're helping someone experience a piece of content, and that requires a quality of presence and care that is specific but also learnable. The pacing demands are unique. AD scripts use notations like brisk or very brisk. The gap between two lines of dialogue might be four seconds and you have to convey meaningful visual information in that space clearly without rushing in a way that loses the listener. You need to deliver every line as if it counts while also being flexible about what gets used. It's a different muscle than commercial or video game or narration work. But it's absolutely buildable. And the voice actors who invest in training for it are walking into a niche with very little competition and pretty steady work. How to Position Yourself for AD Work First, get familiar with the format. Watch content with audio description turned on. Netflix, Amazon, YouTube all have accessibility settings. Turn it on for a show you're already watching and listen to the pacing, listen to the tone, notice how the narration sits in the audio environment. This is your market research and it costs you nothing. Second, build a sample. You cannot pitch AD work with a standard narration demo. You need a sample that demonstrates you understand the format, ideally built from fictional content. The sample should show tight pacing, appropriate tone, and ideally a mix of slower and brisk paced lines. Third, identify the buyers. AD is produced by post-production companies and accessibility service providers, not usually directly by studios or streaming platforms. Researching and building a contact list, just like you would for any other vertical, is important to do. And then frame it in your marketing. If you have an AD sample, say it. Put it on your website. Mention it in outreach. Most voice actor websites don't have AD sections. Having one immediately signals that you're someone who has done the work to understand the work. Why This Niche Matters Beyond the Bookings It's not a glamorous vertical. But it is so meaningful. Audio description exists because people deserve to experience art and storytelling and information fully, just as anyone else. The voice actor doing AD work is genuinely contributing to accessibility, to children and adults alike, and that work has human stakes to it. The commercial reality is strong, consistent, and growing. There aren't enough trained narrators to fill the demand. And the personal reality is strong because it's interesting work that requires real craft and you get paid for that craft. The door is open. Most people just haven't knocked on it yet. Want to Keep the Conversation Going? If you're interested in learning more about this, reach out. Mandy offers performance and business coaching and would love to help you get this part of your business going. Reach out at mandy@actingbusinessbootcamp.com.

    Mach 1 Market Moment Podcast
    How Technology is Changing the Ways We Invest: Niche ETFs, Direct Indexing and the SpaceX IPO!

    Mach 1 Market Moment Podcast

    Play Episode Listen Later Jun 17, 2026 29:24


    When what has been described as a “historic IPO” like SpaceX hits the market, the sheer volume of institutional and retail demand can influence short-term market dynamics. But as more everyday investors rely heavily on ETFs and mutual funds instead of individual stock transactions, how does that shift impact long-term market volatility? In this episode of The Market Moment, the guys break down the mechanics behind Elon Musk's unique approach to the SpaceX rollout, the realities of institutional vs. retail allocations, and a fascinating listener question about the future of funds. They explore how technology and algorithmic trading trigger short-term market swings, why niche ETFs are exploding, and how tools like direct indexing are quietly helping investors transition back to custom, individual stock strategies. They also dive into the shifting economic landscape for the second half of the year, tracking a reported ~30% drop in oil prices, the local economic ripple effects of the World Cup in North America, and what to expect from the Federal Reserve's upcoming meeting under its new leadership. As discussed in the episode, market events such as IPOs and thematic investing strategies can involve significant uncertainty and short-term volatility. Topics Discussed: ➡️ The SpaceX Playbook: Breaking down the unique $135/share pricing, high retail allocations, and how the market reacted post-IPO. ➡️ The “Exodus” to Funds: How the massive shift from individual stocks to ETFs and mutual funds is altering trading dynamics. ➡️ The Tech & Volatility Link: Why modern algorithmic triggers and massive block fund trades create heightened short-term price swings. ➡️ Custom Portfolios & Direct Indexing: How emerging technology allows investors to capture the tax advantages of holding individual names without relying on traditional funds. ➡️ Global Economic Drivers: Navigating the deflationary impacts of falling oil prices and what the Fed's next move means for fixed income. Enjoyed the episode? Don't forget to:

    Beurswatch | BNR
    'Bommen op hun hoofd'. Trump sluit (dreigend) een vredesakkoord met Iran

    Beurswatch | BNR

    Play Episode Listen Later Jun 17, 2026 22:32


    Na vele dagen aan bombardementen en escalatie zijn de VS en Iran het eens over een voorlopig vredesakkoord. Een plan dat bestaat uit veertien punten, waarvan de opening van de Straat van Hormuz de belangrijkste is. Een ander punt valt ook op: een fonds van 300 miljard dollar voor de wederopbouw van Iran. Deze aflevering kijken we wat deze deal nu precies voor jou als belegger betekent. Hebben we het ook over het nieuwe dreigement van president Trump. De deal moet nog ondertekend worden, maar hij waarschuwt de Iraniërs nu al. 'Als ik het er toch niet mee eens ben, of als ze zich niet gedragen, gaan we weer op ze schieten en bommen op hun hoofd gooien.' Of die oorlog in Iran nu eindigt of niet, één sector is al slachtoffer. De autosector. De koersen van autobouwers tuimelen omlaag. Allemaal na een winstwaarschuwing van BMW. De Duitse bouwer verwacht een lagere operationele winstmarge dit jaar. Tussen de 1 en 3 procent. Terwijl die verwachting eerder nog op 6 procent lag. Dat moet beter, zegt Noud Broekhof van de Nationale Autoshow. Je hoort hem deze aflevering. Verder staan we stil bij SpaceX (de koers daalt) en het feit dat 'Mr Big Short' niet short wil gaan op het nieuwe beursbedrijf. Ook in de aflevering: De Snap Specs. Het 'levenswerk' van Evan Spiegel Het aandeel Ahold Delhaize. Waarom daalt dat al sinds het bekendmaken van de kwartaalcijfers? Intel moet bewijzen dat het de extreme koersstijging waard is Te gast: Niels Koerts van Stockwatch.nl BNR Beurs is een journalistiek onafhankelijke productie, mede mogelijk gemaakt door Saxo. Over de makers: Jelle Maasbach is presentator van BNR Beurs en freelance financieel journalist. Zijn favoriete aandeel om over te praten is Disney, maar daar lijkt hij de enige in te zijn. Sinds de eerste uitzending van BNR Beurs is 'ie er bij. Maxim van Mil is presentator van BNR Beurs en journalist bij BNR, waar hij zich focust op de financiële markten en ontwikkelingen in de tech-wereld. Je krijgt hem het meest enthousiast als hij kan praten over ASML, of oer-Hollandse bedrijven zoals Ahold of ABN Amro. Jorik Simonides is presentator van BNR Beurs, economieredacteur en verslaggever bij BNR. Hij wordt er vooral blij van als het een keer níet over AI gaat. Je hoort hem ook in de BNR-podcast Moerdijk: dorp van de rekening. Milou Brand is presentator van BNR Beurs, freelance podcastmaker en columnist bij het Financieele Dagblad. Jochem Visser is presentator van BNR Beurs, maakt Beursnerd XL en is redacteur bij de podcast Onder Curatoren. Vraag hem naar obscure zaken op financiële markten en hij vertelt je waarom het eigenlijk nóg leuker is dan je al dacht. Over de podcast: Met BNR Beurs ga je altijd voorbereid de nieuwe beursdag in. We praten je in een kleine 25 minuten bij over alle laatste ontwikkelingen op de handelsvloer. We blijven niet alleen bij de AEX of Wall Street, maar vertellen je ook waar nog meer kansen liggen. En we houden het niet bij de cijfers, maar zoeken ook iedere dag voor je naar duiding van scherpe gasten en experts. Of je nu een ervaren belegger bent of net begint met je eerste stappen op de beurs, de podcast biedt waardevolle inzichten voor je beleggingsstrategie. Door de focus op zowel de korte termijn als de lange termijn, helpt BNR Beurs luisteraars om de ruis van de markt te scheiden van de essentie. Van Musk tot Microsoft en van Ahold tot ASML. Wij vertellen je wat beleggers bezighoudt, wie de markten in beweging zet en wat dat betekent voor jouw beleggingsportefeuille.See omnystudio.com/listener for privacy information.

    AttractionPros Podcast
    Episode 458: Scott Brown talks about being an ambassador for service, how everything is marketing, and serving your niche

    AttractionPros Podcast

    Play Episode Listen Later Jun 16, 2026 49:23


    Looking for daily inspiration?  Get a quote from the top leaders in the industry in your inbox every morning. Scott Brown is an attractions marketing leader with a career that spans family entertainment centers, digital solutions for attractions, and nearly a decade leading marketing initiatives for Family Entertainment Group. From working at miniature golf courses as a teenager to becoming a GM and marketing executive, Scott has built his career around creating memorable experiences and helping attractions connect emotionally with guests. Throughout the conversation, he reflects on the intersection of service, operations, and marketing, while sharing lessons learned from both leadership and frontline experience. In this interview, Scott talks about being an ambassador for service, how everything is marketing, and serving your niche. Being an ambassador for service “Excellent service is easy to understand, but it is very difficult to execute.” Scott explains that his passion for guest service was heavily inspired by his admiration for the Disney parks and their ability to create emotional connections with guests. Early in his leadership career, he immersed himself in service training philosophies and focused on teaching teams not only what to do, but why service matters. He emphasizes that excellent service is easy to understand but difficult to execute consistently because it requires leadership commitment, operational alignment, and emotional buy-in from employees. He also discusses how scalable service culture cannot rely solely on slogans or surface-level friendliness. Instead, it must be embedded into leadership behaviors and daily operations. Scott believes that service starts with leaders who genuinely care about their teams, understand employee challenges, and reinforce the broader vision behind the guest experience. By doing so, organizations create teams that continue delivering exceptional experiences even during difficult or stressful moments. Everything is marketing “Everything is marketing and marketing is everything.” Scott describes marketing as far more than advertisements, coupons, or social media campaigns. In his view, every guest touchpoint contributes to the marketing of an attraction, from the condition of the parking lot to the attitude of frontline employees. He explains that marketing and guest service are inseparable because marketing creates expectations while operations and service fulfill them. He shares that the strongest organizations intentionally align their messaging with the actual emotional experience guests will have on-site. When marketing promises one experience but operations fail to deliver it, the organization damages trust. Conversely, even attractions with weak advertising can generate powerful word-of-mouth marketing if the guest experience exceeds expectations. Scott repeatedly returns to the importance of emotion and “feel,” explaining that the best marketing communicates how guests will feel during the experience, not simply what they will buy. Serving your niche “If you want to be something for everybody, you're going to be something for nobody.” Scott believes one of the biggest mistakes attractions make is trying to appeal to everyone instead of identifying a distinct audience and emotional position in the marketplace. He explains that attractions are not simply competing against businesses with similar offerings, but against every experience that competes for guests' discretionary time and money. Using an example from his work with an entertainment center in Massachusetts, Scott describes how his team focused on positioning the venue as the place “where fun families come to compete and play.” He explains that the phrase was intentionally crafted to shape both the attraction's messaging and the emotional identity of the guests they hoped to attract. By clearly defining the type of guest experience they wanted to create, the organization was able to communicate more authentically and differentiate itself from competitors. Scott believes the most successful organizations are the ones that deeply resonate with a specific audience rather than attempting to broadly appeal to everyone.   Scott can be reached on LinkedIn, as well as by email at browngator1@gmail.com. This podcast wouldn't be possible without the incredible work of our faaaaaantastic team: Scheduling and correspondence by Kristen Karaliunas   To connect with AttractionPros: AttractionPros.com AttractionPros@gmail.com AttractionPros on Facebook AttractionPros on LinkedIn AttractionPros on Instagram AttractionPros on Twitter (X)  

    Explore the Circular Economy
    From niche to necessity: the circular economy's strategic moment

    Explore the Circular Economy

    Play Episode Listen Later Jun 16, 2026 28:49


    Trade wars, resource shortages, and the AI-driven scramble for critical minerals are exposing the fragility of our current economy.  And for businesses still operating on a linear model, the vulnerabilities are becoming impossible to ignore. The global economy isn't just being disrupted, it's being restructured.  In this episode, Seb is joined by Julia Binder, Professor of Transformation at IMD Business School, and Manuel Braun, entrepreneur and co-author of The Circular Business Revolution, to explore why circularity has moved from the sustainability agenda to the boardroom. They discuss: Why today's disruptions are structural, not episodic, and what that means for supply chains How the circular economy offers a direct answer to resource dependency and geopolitical risk The shift from an impact case to a business case, and how to have that conversation with your CFO What companies like Hilti are doing differently, and what executives can act on tomorrow Mentioned in this episode: IMD circular value creation courses for leaders: https://www.imd.org/sustainability/cvce/creating-value-circular-economy/ Material Advantage: How circular strategies drive business value: https://www.imd.org/ibyimd/innovation/material-advantage-how-circular-strategies-drive-business-value/ Circular Business Revolution book: https://www.imd.org/research-knowledge/books/the-circular-business-revolution/ Startup landscape: https://www.circular-republic.org/insights/circular-startup-landscape-2026 Follow us online on these channels:  Instagram: http://instagram.com/EllenMacArthurFoundation  LinkedIn: https://www.linkedin.com/company/ellen-macarthur-foundation/  Website: http://www.ellenmacarthurfoundation.org

    BTBA presents: 生技來一刻
    S6 EP18|醫學知識推廣的新樣貌 - 用數位和社群開啟醫學事務新維度 ft. 姚乃嘉博士

    BTBA presents: 生技來一刻

    Play Episode Listen Later Jun 15, 2026 66:24


    日劇/漫畫《一兆$遊戲》中,阿學和阿陽利用數位,創造出橫跨社群遊戲、媒體、零售、交通、通訊等行業的大企業,並用數位重新改寫這些產業的生態。 在這一集中,我們訪問到《醫知彼》的營運長乃嘉,分享他們如何利用數位和社群重新詮釋醫學事務,利用社群媒體、數位互動、遊戲與動畫等不同媒介去分別向民眾和醫療人員推廣醫療新知,並利用社群的力量去試圖改善醫療生態系。同時,乃嘉也和我們分享她擁有臨床證照卻不走臨床,念完博班卻沒有走上教職,反而選擇成為新創共同創辦人的職涯抉擇。   ⭐️ 醫知彼官網: https://www.penpeer.co/ ⭐️ 專屬台灣醫師的A-Pen AI: https://www.a-pen.co/apen-ai   ⭐️ 今年 BTBA 年會 將在7/11-7/12 在哈佛舉辦 年會網站 https://www.btbatw.org/2026/ 購票連結 https://www.tickettailor.com/events/btba/2137594   ✨ 生技來一刻感謝國科會與駐波士頓辦事處科技組贊助我們製作節目。我們也歡迎聽眾小額捐款生技來一刻,您的支持能幫助我們製作更優質的節目。https://www.paypal.com/US/fundraiser/charity/2101877 ✨ 節目連結、講者Linkedin連結請見留言處!感謝講者提供詳盡的延伸閱讀連結和文章!  

    BOPCAST
    3 Ways to Make Money from Any Podcast in Any Niche

    BOPCAST

    Play Episode Listen Later Jun 15, 2026 10:18


    The Greener Way
    Green Bonds: From niche to mainstream

    The Greener Way

    Play Episode Listen Later Jun 15, 2026 18:08


    Is Your Portfolio Missing Out? The Green Bond Boom ExplainedQuestion:How have green bonds evolved, what risks and opportunities do they present for investors, and what are the biggest misconceptions about this asset class?Answer:Green bonds have grown into a US $2 trillion global market, with Europe leading but APAC and emerging markets catching up. According to Johann Ple, senior portfolio manager at BNP Paribas Asset Management, green bonds now offer broad sector diversification and transparency, making them a credible alternative to conventional bonds. Risks are similar to traditional bonds (interest rates, credit spreads), but greenwashing and sector concentration require careful due diligence. Misconceptions about lower returns (“greenium”) are fading, and green bonds are increasingly viable for all investors, not just those focused on sustainability. Australian super funds and institutional investors can now build custom strategies, aligning portfolios with net zero ambitions without sacrificing performance.Why it matters:For investors, green bonds represent a way to combine positive environmental impact with competitive returns and transparency. The asset class is mature enough for custom strategies, with over 800 issuers and broad sector representation. Understanding the risks and debunking myths is crucial for informed allocation, especially as demand grows in Australia and globally.Sources:• Johann Ple, senior portfolio manager, BNP Paribas Asset Management• Michelle Baltazar, executive director of media, FS Sustainability• Responsible Investing Association Australia• EU Green Bond Standards, APAC market dataTimestamps:00:00 US as a missed opportunity for green bonds02:07 Market size: $2 trillion, Europe dominates, APAC and emerging markets rising03:50 Sector diversification: utilities, banks, real estate, transport, telecom06:54 Risks: conventional bond risks, greenwashing, sector concentration09:00 Greenwashing: issuer and project due diligence11:25 Australia's role: investor and issuer, custom strategies for super funds13:03 Misconceptions: returns, “greenium”, ESG backlash16:54 Growth drivers: APAC, emerging markets, not just EuropeWe record on Gadigal land and pay our respects to the traditional custodians of country and elders past and present.https://www.fssustainability.com.au/This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

    Video Brand Infusion
    NOW is the time to be a Thought Leader in your Niche

    Video Brand Infusion

    Play Episode Listen Later Jun 14, 2026 21:50 Transcription Available


    Ever feel awkward about sharing a controversial opinion on camera? I get it! In this video, I'll help you show up confidently, ditch the drama, and become a true thought leader in your niche. I'm sharing my anti-script outlines and inviting you to the Hot Take Challenge... Download resources and join the fun below.I want to snail mail you a sticker! Complete your "hot take" challenge by the end of June 2026 and let me know on IG (handle: meredithmarsh.co)!Grab my "hot take" anti-script outline here: https://videobrandtoolkit.com/outlines✨ STILL IGNORED IN YOUR NICHE? GET YOUR YOUTUBE VISIBILITY REPORT: https://meredithmarsh.co/visibility

    STCfit Learning Podcast
    Ep 356 - How to build a niche (Gym floor personal trainers going online)

    STCfit Learning Podcast

    Play Episode Listen Later Jun 14, 2026 53:38


    This is the biggest obstacle we see for gym floor PTs making the online move.This week's topics:1. You're speaking to repel, not just attract 10:182. What are they really frustrated about? 18:413. One line that says exactly who you help 32:574. What happens outside of your coaching? 42:13Become a Standout PT:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Access⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our community: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Access⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠As always, if you have any questions or suggestions, feel free to drop a comment or get in touch!

    Yacht Femme
    Marketing Forum | Brand Positioning: Discovering Your Niche

    Yacht Femme

    Play Episode Listen Later Jun 13, 2026 32:13


    Listen to one of our forum sessions on sustainability in yacht shipping:Brand Positioning: Discovering Your NicheIdentifying and defining your brand's unique position in the market is essential for standing out and attracting the right audience. This session explores strategies for discovering your niche, clarifying brand messaging, and aligning your offerings with target customer needs. Attendees will gain actionable insights for differentiating their brand and creating a focused, high-impact presence in competitive markets.Key Topics:Understanding brand positioning and its impact on market perceptionMethods for identifying and defining your niche audienceAligning products, services, and messaging with target customersStrategies for differentiation in crowded or competitive marketsLeveraging positioning to drive engagement, loyalty, and growthSpeakers:Jennifer Welker PeacockVictoria ChalayaModerator:Barrett Wright

    TIQUE Talks
    225. Hot Take: How To Define Your Niche

    TIQUE Talks

    Play Episode Listen Later Jun 12, 2026 20:51


    Join the Waitlist for The Travel Business Intensive by TIQUE! If you're selling everything, you're known for nothing. In this Hot Take, Robin and Jennifer make the case for niching down; why it leads to better clients, stronger supplier relationships, and real pricing power. They bust the "but I'll miss bookings" myth, share examples of experts crushing it in ultra-specific lanes, and give you three questions to help you pick your own. Hit play now!FOLLOW ALONG ON INSTAGRAM @TiqueHQ

    Build Your Own Fairytale
    The Business of Lifestyle: How Brooke Kromer Built a Luxury Real Estate Niche

    Build Your Own Fairytale

    Play Episode Listen Later Jun 11, 2026 38:11


    Text Kristen your thoughts or feedback about the showWhat looks like a “perfect” business on the outside is rarely accidental.In this episode, I'm joined by Brooke Kromer, a luxury real estate agent based in 30A, Florida, who works with athletes, high-net-worth buyers, and investors to help them find not just a property—but a lifestyle.Brooke shares her unconventional path from growing up in the NFL world to sports reporting, and how a pivot during COVID led her to build a thriving real estate business in one of the most sought-after beach markets in the country.We talk about: How she turned lifelong exposure into a strategic advantage  What high-end clients actually need (beyond just a home)  The difference between selling real estate and guiding investments  How she's built a team with complementary strengths instead of duplication  What it really looks like to create a high-touch, personalized client experience If you've ever felt like other people “just found their thing,” this episode is a reminder that most successful businesses are built by connecting the dots over time.

    The Table Podcast
    Self Trust: Why It's the Relationship That Changes Everything with Matt Gottesman (Part 3 of 3) | Ep. 50

    The Table Podcast

    Play Episode Listen Later Jun 11, 2026 25:29


    This is the one that brings it all home.The finale of a three-part live studio conversation recorded in front of a real audience at The Good Vibe Studios in Phoenix, Arizona — and by part three, the room is fully in it. The conversation opens up in a way that only happens when people feel safe enough to stop performing and start sharing.In this episode, the audience becomes part of the conversation. Two guests step forward and get honest — one about navigating his wife's open heart surgery three months after delivering twins, and what it took to surrender control and lean into faith, community, and calling. Another about the disorienting experience of building momentum, then watching it all shift, and the very real struggle of letting go of an identity that no longer fits — even when it still feels safe.This is what self-trust looks like when it stops being a concept and starts being a lived, messy, real thing.In this episode we get into:What it looks like to trust God with something you're afraid to even pray aboutWhy you can't have one foot in and one foot out — and what full surrender actually requiresThe difference between sharing open wounds online versus sharing earned scarsHow reverse engineering your ideal day changes the decisions you make right nowWhy setting something down completely is the only way to create space for what's nextWhat it means to be in the arena alongside the people you serve — not quarterbacking from the sidelinesThe one question Matt leaves the room with that might be the most convicting of the entire seriesIf you've been sitting in a season of uncertainty, identity shift, or the uncomfortable in-between — this episode was made for you.The one thing Matt asks you to do before you close this episode: Think about what you know you need to pray over but have been afraid to. That's exactly where your answer lives.This is part three of three. Go back and start with part one if you haven't yet — you'll want the full arc.CONNECT WITH MATTInstagram: @mattgottesmanPodcast: The Niche is You PodcastSubstack: Subscribe to The Niche is You SubstackCONNECT WITH HALEYInstagram: @thehaleywestfallWebsite: www.haleywestfall.comTikTok: @thehaleywestfallLinkedIn: Haley Westfall

    Three Dog Yoga Podcast
    A Very Niche Calf Stretching / Shoulder Opening Practice (60 Minutes)

    Three Dog Yoga Podcast

    Play Episode Listen Later Jun 11, 2026 64:21


    When two students make very specific (and very diverse) requests, we do our best to deliver.  Have fun, kids. + + + Thanks for listening...here's how to learn more. If you're near Santa Rosa, CA come on over to 1617 Terrace Way. Beginners are welcome in every class...and experienced flow junkies will feel right at home, too! Got questions? Want to chat about yoga? Email us! info@threedogyoga.com Want more? Join our live-stream classes held in real time on Zoom.  Drop-in passes and memberships are available for every body. Please visit www.threedogyoga.com to learn more.

    Family Office Podcast:  Private Investor Interviews, Ultra-Wealthy Investment Strategies| Commercial Real Estate Investing, P
    Family Office Chessboard: How to Build Leverage, Strategic Assets & Niche Monopolies

    Family Office Podcast: Private Investor Interviews, Ultra-Wealthy Investment Strategies| Commercial Real Estate Investing, P

    Play Episode Listen Later Jun 11, 2026 25:45


    Send us Fan MailIn this presentation, Richard C. Wilson breaks down the “Family Office Chessboard” approach — a strategy for building leverage through strategic partnerships, multi-dimensional assets, choke points, distribution, and niche monopoly positioning.Instead of simply buying cash flow, Richard explains how family offices and serious operators can design their own game board, acquire strategic assets, create information advantages, and build relationships that compound over time.Topics include adding value first, moving from operator to owner, building self-liquidating lead generation, using media and events as strategic assets, creating niche monopolies, and identifying choke points that can transform an entire business model.https://familyoffices.com/

    New: Football Clichés
    England's Florida scoreboard XI, niche FIFA metrics & watching the World Cup in 4D

    New: Football Clichés

    Play Episode Listen Later Jun 9, 2026 51:13


    Adam Hurrey is joined on the Adjudication Panel by Nick Miller and James Maw. On the agenda: the BBC's co-commentators show some pre-tournament rustiness, FIFA's new plan for pre-kick-off team lineups, the greatest PDF in World Cup history, footballers' names in scathing reviews of West End musicals, the pathetic carry-on of the Real Madrid presidential election, a potentially terrible "4D World Cup viewing experience", a superbly mangled cliche by a hurling pundit and some provisional thoughts on Piers Morgan's World Cup YouTube show. Meanwhile, the panel imagine the football existences of the incorrectly-named England stars of the Florida stadium scoreboard. Play the Happy Hunting Grounds daily quiz at games.footballcliches.com Sign up for Dreamland, the members-only Football Clichés experience, to access our exclusive show and much more: https://dreamland.footballcliches.com Learn more about your ad choices. Visit podcastchoices.com/adchoices

    The Kula Ring
    Making LinkedIn Work for Niche Manufacturing: A Solo Marketer's Playbook

    The Kula Ring

    Play Episode Listen Later Jun 9, 2026 24:47 Transcription Available


    As a solo marketer in a 30-person engineering firm, Reshmee Bissundyal has built something most industrial companies struggle to achieve: a LinkedIn presence that actually drives inbound leads. In this episode, Reshmee walks us through how she dramatically grew Mechanical Solutions' LinkedIn following. Reshmee shares her approach to content planning and why she often leads with emotion rather than promotions. And how she has navigated the tricky task of getting engineers to participate in marketing.

    SaaS Fuel
    Why the Best Financial Advisors Focus on Trust, Timing & Data | Rylan Folts | 395

    SaaS Fuel

    Play Episode Listen Later Jun 9, 2026 47:08


    Rylan Foltz went from JP Morgan analyst to independent wealth advisor to co-founding WealthFeed — a marketing and prospecting platform helping financial advisors find better clients faster using predictive analytics and behavioral data. In this episode, Rylan walks through the full arc of that journey and unpacks the strategic decisions that took WealthFeed from zero to thousands of advisors in just two years.Jeff and Rylan dig into why the wealth management industry is so underserved by marketing technology, the power of building bottom-up before going enterprise, how to make a SaaS product genuinely sticky in a regulated industry, and why your distribution moat matters more than your product moat in an era where anyone can spin up a competing product overnight.Whether you're a first-time founder trying to crack product-market fit, or a scaling SaaS leader thinking through enterprise sales cycles, pricing strategy, and team-building, this episode delivers actionable insight on all fronts.Key Takeaways3:47 — The Origin of WealthFeed Rylan realized as a practicing advisor that organic growth was the hardest part of the job — and that the wealth management industry had almost no structured approach to marketing. That gap became the business.6:15 — Why Finance Is Marketing's Last Frontier Advisors can name the big firms but not their local competitors. The industry is dominated by aging, lifestyle-mode advisors who stopped teaching growth tactics — leaving a giant opportunity for a niche marketing platform.10:39 — What's Old Is New Again WealthFeed offers machine-written handwritten notes that look like wedding invitations. In a world saturated with digital communication, old-school physical outreach is standing out again.11:22 — Stop Thinking Leads, Start Building Assets Advisors shouldn't buy leads — they should build a database audience the way Budweiser buys Super Bowl ads: consistent, compounding, ROI over time.13:01 — Niche Marketing Builds Trust Generic messaging ("I help with retirement planning") signals you don't know your prospect. Hyper-specific messaging ("I work exclusively with SaaS co-founders on RSUs and equity comp") creates immediate trust and relevance.14:12 — The All-in-One Platform Advantage WealthFeed layers CRM, outbound marketing (LinkedIn, email, direct mail, handwritten notes), and proprietary data into one workflow — so advisors don't stitch together five point solutions.17:41 — Simplicity Over Power at Launch Early on, feature overload slowed adoption. The lesson: launch with one compelling use case (for WealthFeed, inheritance lead data), get users in the door, then upsell from there.20:55 — Your Moat Is Your Distribution AI lets anyone copy a product in a weekend. What can't be copied overnight is your relationships, your user base, and the custom integrations you've built into a customer's workflow.25:03 — Bottom-Up Enterprise Strategy WealthFeed got traction by signing individual advisors first, letting the grassroots demand bubble up to management — which created enterprise deals without having to wait in long procurement queues.27:09 — Don't Hunt Elephants Until You Can Afford To Enterprise deals can drag for three years. Without revenue from individual and SMB customers, a startup can starve waiting for that one big contract to close.29:28 — Hybrid Pricing: Access Fee + Usage Credits Flat subscriptions don't work when one advisor sends 20,000 handwritten notes and another logs in once a month. A hybrid model lets you charge for scale without penalizing light users.31:28 — Price High, Discount Down Starting low and raising prices creates churn and resentment. Starting at a premium and offering a promotional discount sets expectations — customers know the real value from day one.33:19 — Balancing Founder Vision vs. Customer Feedback A 50/50 split: take customer input seriously, but don't become a yes-man. The most successful founders — especially those who've lived the problem — trust their forward vision even when customers can't yet see it.35:59 — Build Infrastructure Before You're Drowning WealthFeed hired sales, dev, and customer success earlier than felt necessary. That foundation is now why their customer success "outperforms anyone else in the industry."38:30 — Flatten the Org to Connect Dev and Customer Tech teams that never see how the product is used build the wrong things. WealthFeed has engineers sit in on sales calls so they understand why features matter, not just what to build.39:45 — Let Compliance Work With You, Not Against You Instead of pitching firms on new compliance workflows, WealthFeed integrates into whatever compliance process already exists — dramatically speeding up enterprise approvals.Tweetable Quotes"Your moat is your distribution. Go-to-market has gotten extremely valuable because you could almost create the product overnight." — Rylan Foltz"Stop thinking about leads. Start thinking about building an audience, a database, an asset for life." — Rylan Foltz"No one wants a generalist. Everyone wants the best knee surgeon in the country. As an advisor, you've got to become really niche-focused." — Rylan Foltz"Start your pricing high. You can always discount down. It's really hard to raise prices." — Rylan Foltz"It's easier to sell one flavor of ice cream and say it's the best than to offer 32 flavors and create option overload." — Rylan Foltz"What's old is new. Everything shifted to digital, so old-school processes are how you stand out now." — Rylan Foltz"You'll be most successful solving a problem you personally went through. It comes across in your sales, your fundraising, everything." — Rylan Foltz"Don't get too caught up in enterprise until you build up the user base. Get revenue first, then you can afford to chase the elephants." — Rylan FoltzSaaS Leadership Lessons1. Niche down relentlessly — and mean it. Rylan didn't just say "we focus on financial advisors." WealthFeed built every feature, every data layer, and every compliance workflow around that single ICP. The more specific your niche, the stronger your trust signal, the better your retention, and the harder you are to displace. Generalist products get commoditized. Specialists get embedded.2. Distribution is the real product. In a world where a working SaaS product can be replicated in a weekend, your go-to-market is your most defensible asset. Relationships, user base saturation within target firms, custom integrations, and compliance workflow ownership are what prevent a competitor from walking in and saying "we do the same thing." Build distribution as intentionally as you build product.3. Start simple — layer complexity after adoption. Feature-rich doesn't mean better. WealthFeed launched with one use case (inheritance lead data) and expanded from there. Getting a user in the door on one powerful idea is vastly easier than selling a full platform. Upselling to an existing user is far more efficient than converting a prospect who's overwhelmed at first glance.4. Build your team infrastructure earlier than you think you need it. Founders often hire only when they're already underwater. Rylan and his team built out sales, dev, and customer success before they felt the pressure — and that head start compounded into top-tier customer outcomes. Infrastructure built under stress tends to crack. Infrastructure built with intention scales.5. Price to your value, then offer strategic discounts. Starting low might feel like a growth hack, but it sets a price anchor that's almost impossible to raise without friction. Starting at a premium gives you room to discount strategically, run promos, and still maintain perceived value. Customers who came in knowing the "real" price won't balk at renewal the way customers who got a surprise price hike will.6. Close the gap between your builders and your buyers. One of WealthFeed's most impactful structural choices: having engineers sit in on sales calls. When the people building the product understand how it's actually used — and why it matters — they build better, faster, and with more empathy. Kill the wall between tech and go-to-market. Your roadmap will thank you.Guest Resourcesrylan@wealthfeed.comhttps://www.wealthfeed.com/https://www.linkedin.com/in/rylanfolts/Episode SponsorThe Futureproof Series - https://www.youtube.com/playlist?list=PLfkXKUPZ5xuOqMPR7_gzGybncTtavyR1NThe Captain's KeysSmall Fish, Big Pond – https://smallfishbigpond.com/ Use the promo code ‘SaaSFuel'Champion Leadership Group –

    Real Money Real Business Podcast
    RMRB 1309 - Building an Affiliate Business Making $5K per Month in the Home Niche

    Real Money Real Business Podcast

    Play Episode Listen Later Jun 9, 2026 11:16


    In this episode, Lauren talks to the seller of an affiliate, display advertising, and Amazon Associates business created in June 2010 in the home, art, and design niches. Listen in to find out how the business makes an average of $5,254.00 per month in net profit, why the seller has decided to sell, the lessons learned from running the business, and much more. Visit https://empireflippers.com/listing/94707 to learn more about this business.

    Real Money Real Business Podcast
    RMRB 1310 - Building an eCommerce Business Making $32K per Month in the Sports Niche

    Real Money Real Business Podcast

    Play Episode Listen Later Jun 9, 2026 5:39


    In this episode, Lauren talks to the seller of an eCommerce, service, and digital product business created in June 2021 in the sports, business, entertainment, hospitality, and travel niches. Listen in to find out how the business makes an average of $32,844.00 per month in net profit, why the seller has decided to sell, the lessons learned from running the business, and much more. Visit https://empireflippers.com/listing/94296 to learn more about this business.

    Honest eCommerce
    Serving Niche Audiences to Create Category Leadership | Catherine Hayden | Kate Farms

    Honest eCommerce

    Play Episode Listen Later Jun 8, 2026 31:16


    Catherine Hayden is the Chief Marketing Officer at Kate Farms, the #1 doctor-recommended plant-based nutrition brand. Since joining the company in 2018, she has helped scale Kate Farms through rapid growth, multiple funding rounds, and its acquisition by Danone, while building an omnichannel business spanning healthcare, direct-to-consumer, subscription, Amazon, and retail. Catherine began her career as a Registered Dietitian, giving her a unique perspective at the intersection of healthcare, nutrition, and consumer behavior. Today, she leads brand strategy, commercial growth, innovation, and integration across both healthcare and consumer channels. Kate Farms was founded to solve a deeply personal problem. After being diagnosed with cerebral palsy at age five, Kate struggled to tolerate existing nutrition formulas and relied on a feeding tube for nourishment. What began as a solution for one child has since grown into a company that has nourished more than 600,000 people. In this episode, Catherine shares how Kate Farms evolved from a healthcare-focused company into a high-growth Ecommerce and omnichannel brand, including lessons on building DTC alongside Amazon, uncovering customer insights that reshaped the business, and expanding awareness and access without sacrificing growth. In This Conversation We Discuss: [00:29] Intro [01:42] Serving customers across every life stage [02:02] Scaling impact from one success story [03:36] Validating demand before scaling [05:48] Episode Sponsor: Klaviyo [07:55] Learning complex channels through partnerships [10:36] Balancing trust with Ecommerce growth [12:32] Episode Sponsor: Intelligems [14:32] Using customer insights to guide strategy [17:40] Connecting brand awareness to conversions [19:13] Expanding reach while maintaining growth [22:13] Episode Sponsor: Electric Eye [23:20] Creating loyalty beyond product discounts [26:45] Winning customers through better products [27:17] Callout [27:27] Making great products easier to access Resources: Subscribe to Honest Ecommerce on Youtube Plant-based tube feeding formulas and shakes katefarms.com/ Follow Catherine Hayden linkedin.com/in/catherine-hayden-28233816 Migrate and grow more klaviyo.com/honest  Schedule an intro call with one of our experts electriceye.io/connect Book a demo today at intelligems.io/ If you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

    The Table Podcast
    Self Trust: Why It's the Relationship That Changes Everything with Matt Gottesman (Part 2 of 3) | Ep. 49

    The Table Podcast

    Play Episode Listen Later Jun 8, 2026 29:07


    If part one cracked it open, part two goes deeper.This is the second installment of a live studio conversation recorded in front of a real audience at Good Vibe Studios in Phoenix, Arizona and the room is fully in it by now.In part two, the conversation gets personal. Haley shares her own experience of being let go from a job (not once, but twice) and what it took to finally stop running from the lesson and sit in the stillness long enough to hear it. Matt opens up about a relationship that was heading toward marriage, the moment something felt off, and what it looks like to practice self-trust even when you really, really want to override it.This is the episode where self-trust stops being a concept and starts becoming a practice.In this episode we get into:Why we override our intuition even when we already know and how to close that gapThe difference between self-sabotage and healthy self-reflection when things go sidewaysHow to know if something is from God or from fear and what to do when you're not ready to hear the answerWhat it means to be self-aware even when you're not listening to yourselfWhy self-regulation is the foundation of every relationship you have — with your spouse, your business, your team, and yourselfThe nervous system as a navigation system and why women are wired to know more than the world gives them credit forWhat it looks like to actually process hard seasons instead of just moving past themThis is part two of three. Go back and start with part one if you haven't yet and subscribe so part three lands right in your feed.CONNECT WITH MATTInstagram: @mattgottesmanPodcast: The Niche is You PodcastSubstack: Subscribe to The Niche is You SubstackCONNECT WITH HALEYInstagram: @thehaleywestfallWebsite: www.haleywestfall.comTikTok: @thehaleywestfallLinkedIn: Haley Westfall

    Real Money Real Business Podcast
    RMRB 1307 - Building a YouTube Business Making $5K per Month in the Entertainment Niche

    Real Money Real Business Podcast

    Play Episode Listen Later Jun 8, 2026 13:00


    In this episode, Lauren talks to the seller of a YouTube business created in July 2025 in the entertainment niche. Listen in to find out how the business makes an average of $5,408.00 per month in net profit, why the seller has decided to sell, the lessons learned from running the business, and much more. Visit https://empireflippers.com/listing/94577 to learn more about this business.

    Real Money Real Business Podcast
    RMRB 1308 - Building an Amazon KDP Business Making $10K per Month in the News & Education Niche

    Real Money Real Business Podcast

    Play Episode Listen Later Jun 8, 2026 10:15


    In this episode, Lauren talks to the seller of an Amazon KDP business created in November 2023 in the news & education niche. Listen in to find out how the business makes an average of $10,306.00 per month in net profit, why the seller has decided to sell, the lessons learned from running the business, and much more. Visit https://empireflippers.com/listing/94174 to learn more about this business.

    Million Dollar Flip Flops
    206 | Be the Lighthouse, Not the Flashlight: Niche, Differentiation & Becoming a Sea of One (Part 3)

    Million Dollar Flip Flops

    Play Episode Listen Later Jun 5, 2026 18:06


    The Loan Officer Podcast
    Is Having a Niche Really the Key to Success for Loan Officers? | Ep. 632

    The Loan Officer Podcast

    Play Episode Listen Later Jun 4, 2026 28:17


    In this episode of the Loan Officer Podcast, hosts Dustin Owen, Marketing Mike, and Special K engage in a lively and insightful debate centered around the popular saying, "the riches are in the niches," and whether this concept truly applies to loan officers in the mortgage industry. Dustin Owen takes the stance that the most successful and highest-producing loan officers tend to achieve their results by focusing on the core, mainstream loan products such as conventional loans, FHA loans, VA loans, and jumbo loans, rather than by specializing in narrow or highly specific loan niches. He argues that while niche products can be appealing, the bread and butter of a top producer's business comes from mastering and consistently delivering on these foundational loan types. On the other hand, Marketing Mike brings a different perspective to the discussion, drawing from his expertise in marketing strategy. He emphasizes the importance of identifying and targeting specific buyer personas, suggesting that loan officers can set themselves apart and grow their business by tailoring their marketing efforts to attract certain segments of the market. According to Mike, developing a niche can mean understanding the unique needs and preferences of a particular group of clients and crafting messages and services that resonate with them, ultimately leading to more effective marketing and stronger client relationships. As the conversation unfolds, Dustin offers a reframing of what it means to have a "niche" in the mortgage business. He suggests that a niche is not necessarily defined by the types of loan products a loan officer offers, but rather by the personality, service processes, and overall approach that naturally attract a certain type of client. Dustin cautions loan officers against constantly chasing after the latest trends or so-called "shiny objects" in the industry, warning that this can distract from the real opportunities that already exist within their current business and client base. Instead, he encourages loan officers to focus on refining their processes, building authentic relationships, and leveraging their unique strengths to serve the clients who are the best fit for their style and expertise. Ultimately, the episode provides valuable insights into how loan officers can think about niches, marketing, and long-term success in a competitive industry.   TLOP's Originator Coaching:

    Happy Hour Podcast with Dee and Shannon
    EP 273 How Venue Networks & Influencers Are Changing the Industry with Anna VanAgtmael

    Happy Hour Podcast with Dee and Shannon

    Play Episode Listen Later Jun 4, 2026 20:48


    If you've ever felt like hosting a retreat is way more complicated than it should be… You're not wrong. In this episode of The Retreat Leaders Podcast, Shannon Jamail sits down with returning guest Anna VanAgtmael to talk about what's broken in the retreat industry-and what she's building to fix it. Because right now:

    Perfume Room
    213. SEBASTIAN JARA ~ A NICHE PERFUME CONVENTION IS COMING TO SF!?

    Perfume Room

    Play Episode Listen Later Jun 3, 2026 53:59


    Sebastian Jara is not new to this [fragrance content]; he's true this. Since 2012, he's been creating videos, and today his YT channel boasts over 335K subscribers. Now he's onto the next venture. After years of attending perfume trade shows all over the world, Sebastian has created his own and it's called ScentFEST. And the inaugural show is happening in just 3 weeks in SF! (June 26-28, 2026)We chat all about what can you expect at the show, highlights from his 6000-bottle personal collection, the evolution of fragrance content over the last decade, and all the roads that led him here!FOLLOW: @theperfumeguy (on all channels)~PERFUME ROOM WEST COAST TOUR OF LOVE!~linktr.ee/emmavernStop 1 ~ LA: Smells Like Love (June 20) NOW CASTING!Stop 2 ~ Monterey: WPC (June 22-25)Stop 3 ~ SF: ScentFEST (June 26-28)****SOTD: Parfums MDCI Un Coeur en Mai (get 10% off code: perfumeroom)FRAGS MENTIONED:Angelos Créations Olfactives Soma Panorama, EM Molecule 01, Alrehab Choco Musk, YSL Rive Gauche, Madame Rochas, YSL Opium, Polo Green, Caron Pour Un Homme, Pierre Cardin, Guy Laroche Drakkar Noir, Chrome Azzaro, JPG Le Male, D&G Pour Homme, Jo Malone: Orange Blossom, Vetyver, Black Vetyver Cafe, Blue Agave & Cacao, Lime Basil & Mandarin, Pomegranate Noir, Wild Fig & Cassis; Mugler A*Men, Cologne; Penhaligon's, Annick Goutal, Mugler Angel, Sarah Baker Jungle Jezebel, Massimo Dutti White Evening, Jusbox Fifty Four, BLNDGRPHY Vanilla Mudslide, Trudon 45°, Sarah Baker VaVa Vanilla, Dusita Light of Bangkok, Pesad Orris Cocoon, Dior Homme (orig.), Hugo Boss Bottled Absolu, Le Male Elixir, Loumari Radanfor, JPG Le Male, Guerlain Guerlinade, Jean-Louis Scherrer, Lancome Magie Noire, Hermes Eau d'Orange Verte, Eau de Gucci, Carine Roitfeld Carine, Houbigant Fougère Royale (1884), Coty Ambre Antique (1904), Chanel No. 5 (1921), Guerlain Mitsouko (1919), Caron Tabac Blond (1919), Molinard Habinita (1924), kyphi from ancient Egypt 

    Health Coach Nation
    Fertility Coaching: The Missing Niche for a Purposeful, Profitable Practice

    Health Coach Nation

    Play Episode Listen Later Jun 3, 2026 23:51


    SHOW NOTES: ⁠https://www.haileyrowe.comer/fertility-coaching⁠Join my free Facebook community for business support & to connect with other health coaches: ⁠https://www.facebook.com/groups/themarketinghubgroup/⁠Facebook: ⁠https://www.facebook.com/haileyrowecoach⁠Instagram: ⁠https://www.instagram.com/hailey_rowe⁠Twitter: ⁠https://www.twitter.com/hailey_rowe⁠

    Berner Phone
    Niche Collections

    Berner Phone

    Play Episode Listen Later Jun 1, 2026 68:38


    This week, Des listens to voicemails about the strangest things people collect. From animal bones and troll dolls to rosary beads and matchboxes, the Dialers call in to share the unique collections they've built over the years.   Call (917) 512-1758 to leave us a voicemail! International Dialers can leave us a voice memo on WhatsApp: +1 (646) 423-7020   FOLLOW DES: Tickets: https://punchup.live/desbishop Instagram: https://www.instagram.com/desbishop Facebook: https://www.facebook.com/desbishop X: https://x.com/desbishop YouTube: https://www.youtube.com/@Desbishopcomedy TikTok: https://www.tiktok.com/@desbishop5   FOLLOW NICOLE: https://www.instagram.com/nicoleclyons/   Produced by Nicole Lyons Productions Instagram: https://www.instagram.com/nicolelyonsproductions/ Website: www.nicolelyonsproductions.com