With the passing of NCAA legislation July 1, 2021, allowing student-athletes to profit off their name, image and likeness, we created The NIL Report to cover topics ranging from marketing to partnership building to the day-to-day life as a college athlete
Michael Spath interviews CBSSports.com's Dennis Dodd, a national columnist on college athletics, as the two discuss the quickly changing landscape of Name, Image & Likeness, the idea of pay-for-play, what could happen when all the money that boosters are pumping in doesn't result in championships, and how Denard Robinson would have been a millionaire during his career.
Michael Spath and Jeff Sloan interview Louisville Associate Athletic Director, and Name, Image & Likeness director, Matthew Banker about how the Cardinals program has been adapting its NIL program to the ever-evolving landscape across college athletics. Banker discusses how University of Louisville administration will introduce its athletes to potential business partners, breaks down what fair market value is and offers his thoughts on the SEC's public sniping over athlete compensation.
Jeff Sloan and Michael Spath interview entrepreneur Bret Borock, owner of multiple Orange Theory and Reach Bodyworks locations, on the process he went through in deciding to sign a Name, Image & Likeness deal with student-athletes at the University of Michigan. The three discuss the value of working with student-athletes, the potential pitfalls and ultimately decide if it was a good move for Borock's businesses.
Michael Spath and Jeff Sloan dive into a growing -- and some would say concerning -- trend in the booming business of Name, Image & Likeness on the college level: incentivizing student-athletes to attend a respective school with big dollars, in what is commonly referred to as "pay-for-play." Is it legal? Is it ethical? How are schools getting away with it and what should be done about it, if anything?
Jeff Sloan and Michael Spath interview Scott Hirth, owner of the M-Den, and April Clobes, president and CEO of Michigan State Credit Union, about the Name, Image & Likeness deals they signed with athletes at the University of Michigan and Michigan State University, respectively.
Hosts Michael Spath and Jeff Sloan interview Ohio State athletic department administrator and NIL chief architect Carey Hoyt, University of Michigan sophomore basketball player Hunter Dickinson, and United Wholesale Mortgage CEO Mat Ishbia, who signed an NIL deal with Michigan State's football and basketball players.