The Real Estate Marketing Classroom

Have you ever felt uncertain about just exactly how to introduce yourself? This episode is for anyone that has wanted to have a polished and relaxed response to that favorite question you love to hear, when someone asks what do you do? Instead of blurting out I'm a realtor or I sell houses I am sharing with you a quick way to build your elevator pitch so the next time you get this question, you can answer confidently and keep the conversation going. This episode is about how to write your elevator pitch and builds on your efforts of creating a strong personal brand. I am __ (your professional identity) I help __(your target audience aka clients) Do or understand __ (your unique solution to their needs) So___ (your promised transformation) *This formula builder is sourced from author, Michael Hyatt. //MEET STEPHANIE: My name is Stephanie Heckenkemper, I am the host of the Real Estate Marketing Classroom. Your resource to elevate your marketing efforts as you build your business in real estate. I do this by sharing tips on apps, tech & gear as well as and software and smart workflow systems. //LINKS: Website: https://stephanielyndesign.com Youtube Channell: https://www.youtube.com/channel/UCFahHNU6zchrNDZYAv6QmQw //Say hello! Instagram: http://instagram.com/stephanielyndesign //My camera gear: ○ My camera - Sony ZV-E10 ○ Microphone - Sennheiser Professional MKE 400 Directional mic ○ Tripod - Obeamiu camera desk mount stand ○ Studio lights - GVM LED light bi-color 15" Thank you and please subscribe for my next videos to show in your feed!

I want to help you save time and set you up for success this year. Understanding exactly who your target audience is and specifically creating an Ideal Client Avatar will make every marketing decision you make more powerful and more meaningful for your business. //MEET STEPHANIE: My name is Stephanie Heckenkemper, I am the host of the Real Estate Marketing Classroom. Your resource to elevate your marketing efforts as you build your business in real estate. I do this by sharing tips on apps, tech & gear as well as and software and smart workflow systems. //LINKS: Ideal Client Avatar pdf download: https://stephanielyndesign.com/shop-1 Website: https://stephanielyndesign.com //Say hello! Instagram: http://instagram.com/stephanielyndesign Youtube channel: https://www.youtube.com/channel/UCFahHNU6zchrNDZYAv6QmQw

Do you know who has access to your social media profiles, do you have a plan on how to handle a negative comment or review? You should and I'm going to share a 5 step checklist to walk you through how to prep and secure your social accounts and protect the online digital assets for your business in real estate. Secure your accounts Set up FB messenger alerts Map your social footprint Crisis response prep Brand consistency & brand style guide //LINKS: Website: https://stephanielyndesign.com Youtube Channell: https://www.youtube.com/channel/UCFahHNU6zchrNDZYAv6QmQw //Say hello! Instagram: http://instagram.com/stephanielyndesign

Today I'm talking a quick audit and checklist to make sure you and your marketing plan are ready for the hot 2022 spring season. Headshot Testimonies Social media channels Update presentations Website Gear //LINKS: Website: https://stephanielyndesign.com Youtube Channell: https://www.youtube.com/channel/UCFahHNU6zchrNDZYAv6QmQw //Say hello! Instagram: http://instagram.com/stephanielyndesign

Step by step how to ask your clients for reviews and testimonials using personal video messages to build your online authority and credibility. Decide where you want to collect reviews: google business, Facebook business page, etc Tip: Use the free site http://www.tinyurl.com to convert a long link into a shorter tidy link to use in your text or dm to your clients. Gather gear: tripod, smart phone/video camera, short script Record a short 30 second video asking your client for a review. Video script should include: Your name, thank them for their business, ask them to submit a review or testimonial using the link included, thank them again. Edit Video - trim down to just the essential part of the video of you talking Define your workflow of when to send the video asking your client for the review: day of closing, 1-2 week after closing, etc. //LINKS: Website: https://stephanielyndesign.com Youtube Channell: https://www.youtube.com/channel/UCFahHNU6zchrNDZYAv6QmQw //Say hello! Instagram: http://instagram.com/stephanielyndesign

My name is Stephanie Heckenkemper, I am the host of the Real Estate Marketing Classroom. Your resource to elevate your marketing efforts and increase your revenue as you build your real estate business. I do this by sharing tips and tutorials on tech, software & gear as well as smart workflows and systems. //LINKS: Website: https://stephanielyndesign.com Youtube: https://www.youtube.com/channel/UCFahHNU6zchrNDZYAv6QmQw //Say hello! Instagram: http://instagram.com/stephanielyndesign