Podcasts about ideal client avatar

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Here's the uncomfortable truth. The wedding industry pushes an unrealistic version of what it means to work in “luxury.” Million-dollar budgets? Amangiri and the Amalfi Coast for every wedding? Couples who look like models in every photo? Sorry, but that's not the luxury wedding market. That's ultra-luxe. The top 1%, not 10%.  And that pie-in-the-sky version of “luxury” is a lot harder to achieve than most industry leaders let on.  The simple fact is you have to make it to the next level of luxury before you can rise to the top. How do you do that in a way that feels true to you? How do you do that working with clients you love, not neurotic, narcissistic monsters? Tune into today's episode.

There are so many businesses out there and we're all trying to compete for sales. Why would you want to create that friction within someone who might potentially buy from you? That friction might be your verbal branding, the visual branding led them there but your verbal branding is the part that makes your business irresistible and enticing to everyone who lands on it. Your visual brand is what's getting people to turn their heads and notice your business and your verbal brand is what's getting them to stay and buy something.So today, I want to talk about my bread and butter of My Write Hand Woman and one of my favorite topics: crafting your verbal brand. In this episode we are going to break down your mission statement, company one-liner, [00:02:00] problem, articulation, solution, articulation, differentiators, ideal client avatar, product suite articulation, brand values, headline bank, Instagram bio, founding story, founder bio, brand voice, and brand voice application. ( I added all this in for SEO) I know it sounds like a lot, but in this episode, we're going to break it down and dig into each one in this bite-size episode! For more on brand strategy check out Episode 4: HERECheck out the: Crafting Your Verbal Brand WorkbookChapters:2:33 Your Founder Mission Statement  4:07 Company One Liners for Founders5:23 Problem Articulation for Founders6:56 Solution Articulation for Founders8:12 Differentiators for Founders9:34 Ideal Client Avatar for Your Business 12:29 Product Suite Articulation for Your Business 15:07 Headline Bank for your Business15:43 What's Your Founding Story? 17:00 Instagram bio for Founders18:07 What's in Your Founder Bio? 19:10 Finding Your Brand Voice for your Business Wanna connect with me? DM me on Instagram: @lucy.bedewiFollow the Podcast: @the.bold.founder Follow or work with my messaging and copywriting studio: @mywritehandwomanSet up a call and check out the website!

I've said it once and I'll say it again: branding is more than the visuals. It's the story you tell. It's the way you make people feel. It's what people say about you when you're not in the room. That is exactly why, in this episode, I dive deep into the branding process for Cabins on the Cumberland, sharing how we crafted a compelling brand strategy that resonates with our (Ideal Client) Avatar. Join me as I unpack the essential elements that make up a strong brand, and end with an action step that you can take immediately. Enjoy this episode, and make sure to tag us when you listen to @hostedbythewebers and @theweberco so we can connect. Join our Free Community: >>HERE.

Are you struggling to attract the right clients to your health coaching business? Do you find it challenging to market your services effectively? Creating an Ideal Client Avatar might be the key to transforming your business! In today's episode, I'll guide you through the essential process of defining your Ideal Client Avatar. We'll explore why having a clear picture of your ideal client is crucial for your marketing strategies and how it can lead to attracting and retaining the clients you truly want to work with. From demographics to psychographics, I'll help you understand what to consider when crafting your Ideal Client Avatar, ensuring your messaging resonates deeply with your audience. Download this fantastic resource to kickstart your funnel and attract more clients: https://yourhealthcoachbiz.com/dfy-5-clean-eating-hacks-list-builder-email-marketing-kit

Running a successful online business is not for the faint of heart. Building your business from the ground up takes strategy, grit, determination, and TONS of work. As business owners, we know that work is worth it, but what if you're missing an essential element that's holding you back? When I talk to online business owners, they usually blame their lack of social media followers, absence of an email list, or even their own calendar for their business's lack of growth. I can usually guess they haven't done this essential step in the first 15 minutes of speaking to them. Can you guess what it is?Let's get into it. Content Overview

Do you want the secret to crafting a LASER-FOCUSED message that speaks right into the heart of your perfect clients? Do you want to be able to read your clients' minds and deliver an experience that is EXACTLY what they are looking forUnderstanding these important things about your clients allows you to craft a message that helps you stand out from the sea of advisors and helps you add immense value…which makes you super referable!In this podcast, Libby will give you:A step-by-step exercise on how to craft your Ideal Client Avatar and ways to figure out where your “sweet spot” is for planningA specific roadmap of questions to ask that will lead you to your laser-focused languageIdeas and examples of how to implement these results in different areas of your business, such as social media, planning process, referral process, and more!Tune in now to learn how to create authentic, client-centered marketing that boosts your business! LINKS:Download Your “Laser Focused Marketing Message and ICA” Worksheet HereSchool of Podcasting -Launch, Grow, Monetize Your PodcastUnlimited Podcast CoachingListen on: Apple Podcasts SpotifyJoin the Group Coaching Waitlist HereDownload the Family Tree Template HereEnroll in The Perfect RIA Masterclass HereConnect with Libby on LinkedIn Here!Successful businesses don't get built alone. You need community! You need collaboration! Join us in The Efficient Advisor Community on Facebook.Check out more FREE resources and our FREE video library at http://www.theefficientadvisor.comLooking for all the resources from this episode? Check out this episode's webpage for show notes, transcripts, downloads and more!

In today's episode, we are coaching on refining your ideal client profile (client avatar), and how to avoid getting stuck in the research/figuring it out stage. "No matter who we are or how much experience we have, if we're testing something new, we have to TEST something new." The main takeaway: Go with what you know and take some action. Put the shitty first draft out there. Easier said than done, I know. This conversation will help! ----- Leah is a triple-certified coach, New York trained actor, and a solo mom to a teen. While she regularly coaches on many things, her soft spots lie in coaching clients on simplifying and deepening their relationships, decisions, and healthy, productive boundaries — at home, at work, and throughout the day — in support of the times when Life. Feels. Hard. Connect with her on FB and IG: @leahanneherman ----- To learn more about me, Caryn Gillen, and the work that I do with high-integrity coaches and remarkable humans… Sign up for my weekly newsletter, The Playbook: https://caryngillen.activehosted.com/f/25 Connect with me on social: I'm @caryngillen in all the places Or grab this free resource I made just for you! 5 Ways to Make Coaching Your Marketing: https://caryngillen.lpages.co/5ways/ If you think I'm the coach for you, you're probably right! Message me to connect and we can figure out together where you fit.

Are you struggling with converting your audience into paying clients? If so, today's coaching session may be for you! After all, as business owners, our goal is to increase our bottom line… because Instagram followers and social media ‘likes' don't pay our bills! Claudia Woodford is a self-love & empowerment coach for working moms. In our coaching session, we discuss how to convert her audience into paying clients, and I help her with her messaging (using guiding principles that YOU can use to get clear on your brand, too)! Since Claudia has limited time for her business, we want to make sure she puts her time to its best use so that she can eventually reach her goal to quit her nursing job.  Claudia asks great questions about niching down and nailing down her messaging so that she can take her business to the next level, and I know that no matter what industry you're in, you'll be taking notes while listening to our conversation, so click play NOW! If YOU would like to be featured in a future coaching episode, be sure to join the Goal Digger Insiders Facebook Group at https://www.facebook.com/groups/goaldiggerpodcast/ and maybe we'll hit “record” together soon! Goal Digger Facebook Community: https://www.facebook.com/groups/goaldiggerpodcast/ Goal Digger Instagram: https://www.instagram.com/goaldiggerpodcast/ Goal Digger Show Notes: https://www.jennakutcherblog.com/coachingclaudia  Thanks to our Goal Digger Sponsors: Your home might be worth more than you think. Find out how much at airbnb.com/host! Get a free 30-day Kajabi trial to start your business at https://kajabi.com/goal. Use code GOALDIGGER for 15% off your first Lume purchase at https://www.lumedeodorant.com! Get all the Goal Digger goodness you love COMPLETELY ad-free. Visit jennakutcher.com/adfree to subscribe today! Ready to ditch dating frustration? Download The League, apply today, and message #GOALDIGGER to your in-app concierge to jump to the front of the line

Therapy for Your Money: Unveiling the Power of Marketing in Therapy PracticesIn this episode of Therapy for Your Money, host Julie Herres, an accountant and owner of Green Oak Accounting, explores the crucial yet often avoided topics of money and marketing for therapy practice owners. Joined by guest Jenn Fredette, a psychotherapist and marketing enthusiast, the discussion delves into overcoming the challenges associated with financial management and marketing within a private practice. Jenn shares her journey from psychotherapist to marketing mentor, emphasizing the similarities between clinical work and marketing and the importance of authentic connection with potential clients. The episode covers strategies for effective marketing, the significance of visibility, dealing with self-sabotage and avoidance, and crafting messages that resonate with ideal clients. Furthermore, Jenn introduces her flagship program aimed at helping therapists achieve a full and fulfilling caseload. The show concludes with Jenn's book recommendations for business owners and provides information on how listeners can access her programs.Show Highlights00:00 Welcome to Therapy for Your Money00:49 Introducing Jen Fredette: A Psychotherapist's Journey into Marketing01:07 The Psychology of Marketing for Therapists03:56 Overcoming Marketing Avoidance and Embracing Visibility07:26 Crafting a Successful Marketing Funnel18:13 Effective Strategies for Crafting Your Message23:09 Unlocking a Full Caseload: Strategies and Soul26:05 Jen's Favorite Business Books and Closing ThoughtsGuest ResourcesFull Caseload Unlocked A Thinker's Guide on Instagram: @athinkersguideA Thinker's Guide on Tiktok: @athinkersguideBook RecommendationsBuilding a Storybrand by Donald Miller Do Less by Kate Northrup Links and ResourcesGreenOak Accounting - www.GreenOakAccounting.comTherapy For Your Money Podcast - www.TherapyForYourMoney.comProfit First for Therapists - www.ProfitFirstForTherapists.comProfit First Academy - www.ProfitFirstForTherapists.com/AcademyPodcast Production and Show Notes by Course Creation StudioGet our free KPI tracker to see how you practice measures up to others in the industry! www.therapyforyourmoney.com/kpi

Are you struggling to define your niche in the competitive world of creative businesses and entrepreneurship? Do you feel like you're spreading yourself too thin, trying to cater to every market and industry? You might not know your niche! In the latest episode of Made Remarkable, Kellee Wynne revamps one of her favorite business lessons, and walks you through the power of finding a niche and leveraging your unique skills and creative passion to build a successful business. Kellee shares personal experiences and offers practical guidance (grab your pen and paper, you're going to want to take notes!) on uncovering your niche, understanding your target audience, and the importance of solving specific problems for potential customers. This episode breaks down the overwhelming topic of "niche" that goes way beyond just selecting your Ideal Client Avatar. Remember, your multi-dimensional nature doesn't need to lead to a scattered approach. Focus on one laser-focused offer to maximize your impact and effectively grow your business.Get inspired with 100 Ways to Build Your Creative Business Today!If you're an artist, creator, or entrepreneur trying to navigate the expansive world of creative business, we see you. It's no small feat, but with the right strategies and mindset, building a profitable business around your passion is completely achievable.Remember, being specific about your niche can lead to higher income and lower advertising costs. It's time to differentiate your business in a remarkable way!This is just a sneak peek into what is offered in Kellee's Build It Remarkable program. If these conversations are something that spark inspiration for your business, get on the waitlist and find out when doors open for purchase! This program offers a transformative platform for entrepreneurs looking to define their niche, understand their customers' emotional journey, and build a successful business that truly stands out in the market.Get on the list! What would you do if you knew you could not fail? Rethink the possibilities with your Creative Business in 2024, let's create Big Audacious Dreams together!✨Download my free guide: 100 Ways to Build Your Creative Business TodayFor transcripts, more links mentioned in the episode, and for the full episode show notes

The Marketing Basics – that's the theme for April on the Podcast. Let's get the marketing basics right, and build the business on good foundations. Whether you've been in business five minutes or fifteen years, going back to basics for the month will, I promise, help move your business forward. Today we start with three most important questions – Who is your Who, Where do they hang out and what do you want to be famous for. You need this as a Small Business Owner – so listen in! You can find the show notes and in listen here: www.socialmediaandmarketing.com.au/290 Take a listen to episode 290 and hear the GOLD!

Your ideal client avatar is a method to help you define who you are talking to. Whether you're sharing Reiki with friends and family or building a Reiki business, use a blend of introspective questions and Reiki meditation, you'll learn to tune into your heart's wisdom, visualizing those who will most benefit from your healing energy and are eager to learn more. This helps you find your words and voice when you are developing your social media, website and marketing materials. From simple answers to the deep dive. Follow up with the guided Reiki meditation we do in the next video to ask the questions and receive answers.  Example questions:   1. Who benefits most from your Reiki sessions?      1. Picture these individuals or groups. What are their defining characteristics? Feel their energy and their presence.      2. Imagine these clients in their daily environments. What does their day look like? Who are they in terms of age, profession, gender, lifestyle, values, and beliefs.  2. What common problems or challenges do these satisfied clients face?     1. How does Reiki help them?      2. Do they need physical, spiritual, emotional or mental healing,     3. Do they need empowerment, inspiration, connection?  3. What are your gifts and Reiki services?      1. How do your Reiki practices help them?  4. How do your Reiki clients prefer to receive information? Newsletters, emails, personal contact, or websites? Or other ways?  By defining your ideal client avatar using these questions, you'll gain clarity and confidence in how you talk about your Reiki practice, ensuring your message reaches and resonates with the right people. If you enjoyed this video, please like and subscribe. Thank you! ✨Connect with Colleen and Robyn  Classes: https://reikilifestyle.com/classes-page/ FREE Distance Reiki Share: https://reikilifestyle.com/community/  Podcast: https://reikilifestyle.com/podcast/ (available on all major platforms too) Website: https://reikilifestyle.com/ Colleen Social Media: Facebook: https://www.facebook.com/ReikiLifestyle Instagram: https://www.instagram.com/reikilifestyleofficialempo Robyn Social Media: Instagram: https://www.instagram.com/robynbenellireiki Facebook: https://www.facebook.com/robynbenellireiki **DISCLAIMER** This episode is not a substitute for seeking professional medical care but is offered for relaxation and stress reduction which support the body's natural healing capabilities. Reiki is a complement to and never a replacement for professional medical care. Colleen and Robyn are not licensed professional health care providers and urge you to always seek out the appropriate physical and mental help professional health care providers may offer. Results vary by individual.

In episode 33 of the Writing with Coach McCoach podcast, let's take a standard of the business world -- the Ideal Client Avatar -- and put it to work marketing your writing! Who is your ideal reader? How does identifying them in as much detail as possible... creating your Ideal Reader Avatar... help you better understand how to reach them? I explain it all in this episode! If this episode helped you at all, will you share it with a friend? I'm eager to help as many writers as possible in 2024, because I want us all to experience the beauty of self-love, confidence, and a knowingness that our words ARE the most powerful thing we have. To learn more about me, go to: https://www.katiemccoach.com Connect with me on IG: https://www.instagram.com/katiemccoach

In a world filled with information overload, people are craving answers and results more than ever before. And guess what? You have the power to absolutely crush it! But it all starts with understanding and connecting with your Ideal Client Avatar. So, how to do that? Get ready,  because in this episode, Chris will uncover the strategies to identify and connect with your ideal audience! Stay tuned!

Josh Notes, Founder of Sustain CFO talks about the pivotal role of a CFO and the invaluable services they provide. From financial planning and analysis to navigating recessions, they uncover essential strategies for service-based businesses to thrive. Discover the secrets behind managing growth, controlling margins, and implementing the principles of 'Profit First' to ensure sustainable profitability. Whether you're considering fractional or in-house CFO services, this episode offers valuable insights to guide your decision-making process. If you want to connect with Josh Notes, visit www.sustaincfo.comChapters00:00 Introduction and Background02:58 What is a CFO and the Services Provided08:08 Financial Planning and Analysis for Service-Based Businesses11:01 The Value of Forecasting and Looking Forward13:11 Navigating a Recession and Avoiding Financial Pitfalls18:57 Review of the Book 'Profit First'23:54 Hiring Fractional vs In-House and the Evolution of a Business26:53 Ideal Client Avatar and How to Reach Out29:50 Vision for Sustained CFO and Supporting Asset Development

This episode is for my people. The people who go against the “be a master of one” narrative. You can't have more than one offer. You can't have more than one ideal client or area of focus. While I understand that perspective and the truth in it (I mean I have an Ideal Client Avatar download and a Know Your Niche content guide), I also think it's misunderstood in the online health and fitness industry. YOU NEED CLARITY. Clarity breeds confidence. Confidence in your offer, how you help, who you help, how you got to where you are and why you take the approach that you do. If you can gain clarity in these areas, you'll be far more likely to TALK about them - in your content, in sales, in all the places it likely matters. And THAT, I assume, may even lead to more revenue for you. Which you need. Because you own a business. You don't have to CHOOSE nutrition OR mindset OR training. It you DO need clarity on HOW you do those things and how to differentiate yourself from competitors. Some of this will happen, naturally, if you are building a personal brand. Someone may literally choose to work with you, because of your music preferences, that you share, or other pieces of your life that are intertwined into your online presence.  But you do need to be clear on the business side of things and your actual methods. As a byproduct, you will likely become more confident in talking about your offers, and how you help people. It's a win-win.  So, if you feel like you do it all, just like everybody else, and you don't know what sets you apart, hopefully today's episode can lead you to a bit more clarity. Or at least how to find that clarity in your own time. DEFINE YOUR VALUES 3-5 core values. May overlap with personal values. Drive behaviors - ACTION. What do you believe - in general and in terms of you approach as a coach? Philosophy IS a massive piece of health and fitness. Take my long haul mentality for instance. That is not a value, but a belief, based in a value I am sure. Of what? Maybe tied into efficacy. One of our core values here at Annie Miller Concepts. Free write or google some values. But DEFINE them. Then after you list those values, ask WHY? Answer that question. Then paint a picture. What does that look like? How does that core value manifest itself in your approach to health and fitness, or in health and fitness in general? This needs to apply to your area of focus of course. But considering this episode is for “do it all” coaches, it may be a more broad belief/picture and that's fine! Your values, as I've said, permeate everything. So, let's get into that. DEFINE YOUR METHOD/APPROACH You have one. Whether you've written it down in a system, and on your sales page or not. Today, you have no excuse. You now know you need to.  WHAT IS YOUR APPROACH? Is there a series of steps you take every client through? Many of you work with clients 1:1. That's great and each of their protocols can be individualized, but HOW DO YOU GET TO THAT PROTOCOL? That's my question. If you've never considered your method, CONSIDER IT NOW. FIND IT, carve it out. It exists. You may not have a coined method. But can you define pieces of your coaching approach more clearly? Can you give them phases? Or names? What does your coaching include? What are all the pieces and why do they matter? What do they do? Ask all these nitty gritty questions to find the answer of what sets you apart. You should have a pretty good idea if you answer these honestly. Leave the FitsPRO Podcast a review If you find value here, on The FitsPRO Podcast, then pretty please head over to iTunes, subscribe, rate and review the show. It means the world to me when you spread my message to more humans. Want more podcasts? Click here to skim the archives. P.S. Save this value packed episode for later over on Pinterest! ALL THE LINKS YOU NEED:

✨Today we're diving deep into a topic that's near and dear to my heart: the magic of interviewing your ideal client avatar on your podcast. If you're finally ready to get serious about your podcast and take it to the next level, this strategy is an absolute game-changer! I don't say that lightly and I'm here to tell you why!

Let's get clarity on your niche. The episode SO many of you have been asking me to record is here! By the end of this episode, it's my intention that you'll have all you need to finally make a decision on your niche and become magnetic in attracting your first few dream clients! What a niche is and how its different from your Ideal Client Avatar and your messaging How to define and choose your niche The formula for becoming magnetic to your dream client What so many people THINK is holding them back from choosing their niche but what's ACTUALLY the problem How to stop procrastinating over choosing your niche and actually make a decision so you can move forward [and free yourself from analysis paralysis!] CLICK HERE TO APPLY FOR LAUNCH ACADEMY OUR 12-WEEK ONLINE BUSINESS ACCELERATOR⁠⁠⁠ Want more from the collective? Follow⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@femaleleadershipcollective⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ on IG --- Send in a voice message: https://podcasters.spotify.com/pod/show/flc/message

Want to know thee best way to book more of your dream clients? Define them and start speaking directly to them in your marketing! This episode we are getting into exactly how to create your Ideal Client Avatar, and the three elements to fill your calendar with them! Ready to increase ideal client inquiries in 12 weeks by elevating your online presence and implementing a dynamic marketing strategy? Book your free clarity call today! [heyalexgood.com/workwithalex] Say Howdy over on Instagram! Enjoying the podcast? Show some love by leaving a review!

Picture this, you're having a conversation with your favorite client—the one who gets what you do, respects you as a business person, and appreciates all you have to offer. This isn't just a fantasy but a reachable reality when you focus on understanding your ideal client avatar (ICA). When you understand your ICA at its core, you're able to reach the right people, with the right message, at the right time and work with people you're perfectly aligned with. In this post, I'll be sharing how you can do that—and it all starts with the three things you absolutely must know about your ICA. That's what we're uncovering in this episode!

Are you wanting more clients? In this episode, Regina Andler shares how to know your ideal client avatar. Don't miss:Who Regina Andler isWhy she loves obstacle course racingThe number one reason why coaches and consultants struggle to get new clients What an ideal client avatar isThe importance of knowing who your ideal client avatar isThe 3 reasons why it's important to understand who your ideal client avatar is How to make your client avatar 4 things to focus on to get things doneAnd a lot more!Regina's Bio: Regina Andler is a Business Transformation Specialist who helps woman business owners move from overwhelmed to overjoyed in their business, guaranteed, using her proprietary From Chaos to Clients program.Regina has over 20 years' experience as an entrepreneur having had traditional brick-and-mortar businesses, online businesses, and multiple multi-level marketing businesses.She is a Certified Jack Canfield Success Principles Trainer and certified in Wholebeing Positive Psychology.Prior to having her own businesses, Regina worked in corporate world and moved from the ground up the corporate ladder in the tech field.Today she uses all of her knowledge and experience from her past and her training to help entrepreneurs avoid the mistakes she made along the way with her Autumn Ascent Consulting Company.Regina lives in New Hampshire with her husband Eliot and their “kids”, the crazy but adorable mutt Ryder and the psycho kitty Syd.Regina's Social Media links: Website: www.getclientsfaster.com LinkedIn: https://linktr.ee/reginaandlerJoin Regina's FREE Masterclass on September 11 and learn how to easily attract new clients without spending a dime: www.getclientsfaster.comGrab Regina's Free Guide and learn how to avoid the 5 biggest mistakes new coaches and consultants make: https://fromoverwhelmedtooverjoyed.com/This show's host, Diane Rolston, is called THE Expert on Being Dynamic and living a Dynamic Life. After leading hundreds of events and programs in her two businesses, speaking on international stages, being a published author while raising two young children, Diane Rolston knows all about work/life balance and getting things done! As an Award-Winning Coach and the CEO and founder of Dynamic Women®, a global community of women, her purpose is to unlock the greatness in others. Diane works with professionals all over the world to provide clarity, confidence, and action. Visit my website and Sign Up for my WEEKLY NEWSLETTER and you'll get FREE tips on how to live a dynamic life:www.dianerolston.comThe Dynamic Women® Podcast is an Award-Winning action-focused lifestyle and leadership podcast full of stories and strategies to help women design their success and unleash their “Dynamic Woman”. You can learn from the experts how to get clarity, build confidence, and get into action on your biggest goals and dreams.Thanks for listening! It means so much to us that you listened to our podcast! If you would like to continue the conversation with us, head on over to our Facebook group at

There's a dilemma that every financial advisor eventually comes face-to-face with. It's when you realize that you have too little time and need to be more efficient. At the same time, you also know that the real differentiator for your business is human-to-human connection. And you start wondering, "Can I still be efficient without sacrificing the human connection?" Or, "Is it possible to maximize efficiency and the human connection at the same time?" Fortunately, Libby Greiwe figured out how to be more efficient and more human at the same time. And, in this episode, she reveals the exact systems she built to scale the human-to-human connection throughout her advisory business. Things you'll learn: Using an "Ideal Client Avatar" to humanize communication The crucial psychological shift she made from "guru" to "sherpa" The system she used to make every person feel like her #1 client The power and importance of asking "How do I want my clients to feel?" An example of an advisor re-writing an email to create more connection   The featured partner for this episode is Knudge, an automated system to help clients actually follow through on their tasks and reach their financial goals. *For more resources discussed in this episode -> Go Here. *For more resources and insights on mastering the human side of advice, go to www.wiredplanning.com. *Follow Brendan for insights on mastering the human side of advice: Twitter LinkedIn

Getting super clear on your ideal client avatar will drive every aspect of your business and enable you to communicate your message and offer with total ease and authenticity. A common error I find when it comes to developing an engaged and devoted audience is not getting specific about who you're talking with. In their desire to benefit as many people as possible, most businesses and professional service providers are afraid of focusing on one ideal client. They are concerned that if they are too detailed, you'd miss out on a whole lot of opportunities. As a result, they define their target audience broadly. If you never focus on specifics, you would miss the chance to demonstrate a true comprehension of the unique wants, difficulties, and objectives of your ideal audience. You won't experience this, though, if you tune into this three-part series on defining your ideal client avatar and how it helps drive every aspect of your business. In this series, you'll learn how to: • Attract and enrol more of your ideal customers by first getting clear on your avatar (this is for you whether you're just starting in business or have been at it for years)... • Find and engage with your best-fit prospects using these key demographic and psychographic filters… • Avoid time-wasting traps and misconceptions common in avatar work that cause your outreach and marketing to fizzle… • Boost your confidence and success by developing avatar-based marketing and sales strategies that truly serve your ideal audience…  • …and much more! For part 1, we'll look at the principles, benefits and process that helps you avoid the common misconceptions and traps business owners can often fall into with ideal client avatar work. Parts 2 and 3 can be found on the podcast site at:  http://leveragedbusinesspodcast.com.

Creating a clear understanding of your target market is crucial for effective marketing so marketers segment by demographics, geography, age, etc. But defining a profile of your ideal client can hyper-focus your marketing. On this Elementality, Abby and Grant Botma of Stewardship Financial look at why there are benefits to creating an “ideal client avatar.”

Whether you think you've already got a grasp on or are struggling with trying to identify your ideal client avatar - Chelsea has you covered in this episode! Yes, ICA is focused on too heavily but FOR GOOD REASON! No matter your stage of business it's always worth refining who you want to work with.This episode is an audio module from Chelsea's course, Scale. In just a few weeks, all of Chelsea's self-paced courses will be on sale. Stay tuned!Save 24% off CLEARSTEM with code "CHELSEA” (the Black Friday in July Sale runs thru 7/6) Chelsea's skin care routine DAY:+ Gentle Clean Cleanser+ Cellrenew Serum+ Hydraglow MoisterizerChelsea's skin care routine NIGHT:+ Vitaminscrub Cleanser+ Bounceback Serum+ Hydraberry Moisture Mask Stay Connected w/ Chelsea:InstagramWebsite

When you automate your email marketing, you not only save time but more importantly, you boost engagement with your ICA (ideal client avatar), nurture those relationships by building the know, like, and trust factor, and warm them up so at some point in your automation, they become paying customers! In this blog post, we'll explore why you need email marketing, how email marketing is the key to nurturing your prospects into paying customers, how you can automate your email marketing, the best types of emails to automate first, our favorite email marketing systems, and an action plan to help you get started with email marketing and more! We will cover the following topics:

Cold outreach can be an effective way to connect and market to your potential clients, partners, or influencers. However, it's crucial to strike the right balance between being personable and avoiding a pushy sales approach. If you come off as spammy, your open rates will be terrible and your response rates worse than that. In this article, we will discuss the seven essential steps to help you craft successful cold emails that will tell a story in your authentic voice, capture your audiences' attention and generate positive responses. Jennie talks about:

Scrap all the “Ideal Client Avatar” exercises you've ever done, and focus on these things instead.If you're afraid to niche down, make sure to listen to this episode where we will cover:The top 2 mistakes you're making when it comes to choosing your nicheThe main thing you need to focus on understanding about your audienceHow understanding you market helps you with choosing your marketing platformsInterested in Brand Message Mastery? Check it out here: https://ksco.ca/brand-message-mastery/ Free gift!Grab the FREE guide: 33 Simple Visibility Strategies you can do in less than 10 min a day: https://ksco.activehosted.com/app/forms/11Meet your host:Kelly is an award-winning marketer and brand strategist, visibility maximizer, and a small-town, girl mom of 2.Kelly did the corporate thing for over 10 years, climbing the ladder and building a successful career in PR, managing reputations for global companies.After losing her mum to breast cancer in 2017, she became immensely aware of how short life really is. And when you experience loss like that, you think about life differently. She realized how important it is to do what you love and spend time on what really matters. That's why she started KS&Co. and Entrepreneur School, supporting other mom entrepreneurs chasing their dreams and passions. You deserve to be successful in your business! Kelly wants you to make your dreams come true!She's your Fairy Brand-mother waving the magic wand to give you the confidence, guidance and support you need to get to your next level of success. With an authentic brand and the right marketing strategy customized to you, you will feel unstoppable momentum to make your passion a success!Connect with Kelly:Instagram - Podcast: https://www.instagram.com/entrepreneurschoolpodcast/ Instagram - Kelly: https://www.instagram.com/ksco_kelly/ Facebook: https://www.facebook.com/KSComms YouTube: youtube.com/@ksco_entrepreneurschoolWebsite (subscribe to our emails!): www.entrepreneurschool.caThe Simplified Content System: www.entrepreneurschool.ca/contentJoin our community: www.entrepreneurschool.ca/communityThanks for listening!Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.Do you have some feedback or questions about this episode? Leave a comment in the section below!Subscribe to the podcastIf you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.Leave us an Apple Podcasts reviewRatings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.

In this episode of The Fully booked Photographer, the Business Success Academy team discusses the pitfalls of advertising based on product and the importance of understanding your ideal client.   They start off by explaining that advertising based on product ultimately leads to competing on price, which is never sustainable for a business in the long run. The team then shares their experiences with creating client avatars and how it played out in their respective businesses.   They discuss the discovery process of finding their ideal clients and the importance of truly understanding their avatar. They undercover the lies we tell ourselves about our clients and the necessity of listening to their needs. It is important to understand your client and know what you are truly selling.   In this episode you will hear: How to discover your ideal client The importance of finding your customer avatar Why you need to understand your ideal client and their needs   For more information about this episode head to https://www.thefullybookedphotographer.com/   The Fully Booked Photographer is the podcast that will help you grow your photography business by teaching you how to improve your marketing to get better leads, increase conversations with your ideal clients and generate more profit for your photo-based business, whether that is through eliminating the seasonality of your sessions or filling up the calendar of your studio. This show is brought to you by the industry experts from the Business Success Academy, Ronan Ryle - Board of Directors of the PPA, Professional Photographers Of America; Photography-marketing funnel specialist Jonathan Ryle; 7-figure entrepreneur, including a successful 3rd generation photography business, Bradley Bulmer; and published author and successful children's studio owner in Tampa Jeanine McLeod. Tune in to this show for real-world experience, outside perspective, industry knowledge and mentorship that is usually only accessible to members of BSA's Photography Marketing Accelerator and listen to the business growth tactics that generate highly targeted leads and bookings for your photography brand. Through this fun, educational, inspirational, innovative and high-energy show, The Fully Booked Photographer aims to share the mission of Creating A Healthier Society Through Photography.

Over the last two weeks I've launched my new visibility membership - The Spotlight Club. Something that I would never have imagined myself doing in 2023 and something that wasn't on my vision board or plan… BUT, it's been the best thing I've done so far this year and the first launch that has felt EASY. I wanted to share my 4 biggest lessons from this launch with you! I CHAT ABOUT:The latest launch of my new membership, The Spotlight Club, and why I think it's felt easier than anything I've done before.The 4 lessons I've learnt: 1. Fast action always wins. 2. The pricing strategy that changed the game. 3. The power of following your intuition. 4. How the traditional way of looking at your Ideal Client Avatar is BS. LINKS MENTIONED:The Spotlight ClubABOUT KYLIE:Kylie Kelly is a business coach for CEO Mom's, specialising in holistic visibility. She helps female entrepreneurs grow their email list fast through her monthly membership, The Spotlight Club, which enables them to earn more money and really start to live life on their own terms. She is also a podcast host of This Mama Means Business and is a boy mama of two, Spencer & Samuel. CONNECT WITH KYLIE:Join our free FB group: The CEO Mom Community with Kylie KellyInstagram: @_kylie_kelly_Have you heard about The Spotlight Club?The Spotlight Club is a low-cost membership that will give you monthly support from Kylie to turn the spotlight on your business and increase your visibility. With monthly trainings on different visibility strategies (bundles, summits, traditional PR, freebie swaps etc) as well as templates, swipe copy, group coaching calls, Q & A... you'll have everything you need to take your business to the next level and grow your email list for just $19 a month! Click here to join the waitlist - doors will open again soon!

Want to make effortless sales? I've got you covered! In this video, we discuss why your ideal client avatar is not enough to help you create messaging that connects and converts. Instead, I will break down the 5 decision-making factors you need to address in your messaging that will help you to sell with ease! Links Subscribe to the YouTube Channel Connect with Danait on Instagram Take the free Messaging Magic Quiz to help you uncover the messaging and positioning elements you may want to tweak in order to get in front of more of your perfect people and accelerate your sales! Episode Transcript

Are you a spiritual entrepreneur who:Has tried all the mainstream advice + business growth strategies, but you feel like you've been running around in circles, burnt the F out, and questioning how on earth will you ever find the alignment, balance and flow you crave?Do you feel icky about all the conventional marketing strategies you've been taught, and you are tired of spending hours upon hours trying to "nail your niche", or getting clear on your "Ideal Client Avatar", and treating potential clients as a "funnel" and would rather have marketing practices that feel more intuitive and aligned with your personality?You logically understand the How-To's of running a business, but you constantly feel like there is something that's holding you back from executing what you know, which leaves you feeling like you're missing something?Is all about weaving your intuition and your Soul's Purpose (Dao) into your business.Wants to learn how to hold a trauma-informed space for your clients, regardless of what industry you are in.Yes? Then you are going to LOVE this episode!Join Kat Lee and me for an in-depth discussion about what it means to follow your life purpose as a spiritual entrepreneur, and how you can use your purpose as your business strategy. We also dive into what it means to lean into your business as a spiritual practice, and what it means to be "trauma-informed" (the coaching industry's most popular buzzword of 2022!) and how your trauma can become a gateway into your purpose and not a block.---------------------------------------------Kat Lee is a Trauma-Informed Spiritual Business Mentor and host of The Empowered Curiosity Podcast. She uses the tools of trauma-informed somatic and emotional alchemy to guide soulful entrepreneurs to approach their business as a spiritual practice. This allows them to cultivate businesses that are rooted in conscious values, ethical marketing and purposeful service. Learn about Business Alchemist MentorshipConnect with KatThe Empowered Curiosity Podcast If this podcast is a helpful resource for you, please share it with your friends, on social media, and leave a 5-star rating and review.Create Fulfilling Abundance is now open for 2024 enrolment! ~Learn more and apply to join CFA here!Join us for our monthly Money Healing Workshops: Click here to learn more and join!

In today's episode of Digital Marketing Made Simple, Expert Strategic Business Planning Tips for 2023 That Move the Needle, Jennie talks about:

It is almost the beginning of November, and time to be looking forward to 2023!  So today, I want to talk about goal setting to get your business on track for a hugely successful new year! Part of goal setting and growing our business includes marketing. As designers, we tend to narrow our focus on how to market ourselves and our services, and it can be broadened once you establish who your ideal client is and that can become more clear for you as you start to write down what the unique components and characteristics of your ideal client. Really knowing your ideal client avatar also helps clarify your goals and direct your initiatives in marketing, which helps bring in the clients and the projects that you are hoping for in 2023!  So today, I am sharing with you why setting 2023 goals starts with identifying your Ideal Client Avatar, how to discover your ideal client avatar, and how to better market your business based on your ideal client avatar. If you'd like to book a FREE 20-minute consultation with me, don't forget to leave a rating and review, screenshot it and email me at renee@devignierdesign.com Find the full show notes at: https://devignierdesign.com/podcast/goals-start-with-ica 

Are you having trouble niching down? Maybe the problem is not your niche, maybe it's just your definition of your ideal client avatar. When your ideal client is not clear, everything goes wrong: your offer is off, your messaging doesn't land, and you don't get as many clients.   The worst part of this scenario is that you might be getting some clients, and that validates in your mind that you must be on the right track… but what if the number of clients you're getting is just statistically correct? I mean, if enough people hear your message, someone is bound to go for it. But your business can't run on minimal statistical sign ups. You need your message to land with LOTS of your audience members, so that you can get the right clients all the time! And how do you do that? By ironing out your ideal client FIRST, then everything else. That's what we'll cover in today's episode.   Episode links: 30 Days : 30 Leads Bundle Access the FULL LENGTH interviews with all your favorite online coaches for FREE by requesting access to The Global Phenomenon Podcast UNCUT VAULT! Get access right now! Go to: theglobalphenomenon.com/uncut   Watch the video version of the podcast on The Global Phenomenon YouTube channel Follow me on Instagram Contact our team at: info@theglobalphenomenon.com Credits: Music by Jared Lebel Photo by Mira Whiting Photography

Are you dating your Ideal Client? If not, I suggest you break out the corsage and reserve the limo because it's time to get intimate with the people you are trying to sell to.   COHORT WAITLIST: https://www.ugliventures.com/waitlist/   UGLIVENTURES WEBSITE: https://www.ugliventures.com/ UGLIVENTURES INSTAGRAM: https://www.instagram.com/ugliventures/

When I stop and consider all the various ways you can scale your business, I am constantly amazed at how many options there are.  Especially when you nail it down to one little fact of life: in order to scale, you must grow the size of your audience.  Today's episode features my good friend Lizzy Phillips, co-host of The Modern Real Estate Agents Podcast (which drops a new episode every Monday).  LIzzy and her husband Johnny are a husband/wife Realtor team in Flowery Branch, GA and hang their licenses with eXp Realty.  Lizzy and I take a candid look inside just why she and Johnny decided to start a Podcast.  She openly shares how they have a passion for helping new agents succeed and they wanted a way to grow that audience.   She and Johnny named their Ideal Client Avatar "Bob" and dialed into just what Bob would want.  The answer?  A mentor who was currently in production, doing exactly what they teach to do, and going through the ups and downs of the Real Estate Industry with them.  They knew that Bob would need help, guidance, and a place to ask the questions he (or she!) was afraid to ask in an office setting.   Now, The Phillips team has multiple agents under them, they are sucessfully also growing and mentoring a revenue share team at eXp Realty for passive income, AND they have a thriving podcast audience that often joins their Facebook community as that place to ask the questions.  I know I pop in there on the regular to offer guidance myself! What does this engaged and growing audience also mean?  If you guessed referrals from across the country then you guessed correctly.  In short, their podcast is doing exactly what they wanted to achieve with this strategy, and doing it very well.  Lizzy ends the episode with giving 7 tips on how YOU can get started with your own podcast and things to consider along the way.   Rate, Review, & Follow on Apple Podcasts“Holy Forking Shirtballs this was so fun to listen!”

Have you heard about niche marketing? About the importance of picking an Ideal Client Avatar?Do you struggle with this, because you know Pilates is good for everybody and you want to reach the largest number of potential clients?In this episode I explain what a niche is, and why you need one!Music by Nerd SaladLove the podcast? Please review on Apple and help support my work on Ko-Fi.Thank you!

Welcome to the Summer Deep Dive. In June, you were able to listen to messaging makeovers, and now it's your turn to make over your own message. This is a six-part series that was carefully curated to help you get clear and feel confident about your messaging, so you can show up and be radically consistent in your marketing, be known for your work, and lead people to hire you. Today: Why you should ditch the client avatar and what you should do instead. How many ideal client avatars have you created for your business? Probably a crap ton, right? Every business program wants you to do one and they all kind of sound the same. And they don't really work. You know why? Because your ideal client avatar isn't a real person! They're a figment of your imagination! Do you know who you can't market or sell to? People who don't freaking exist. So let's burn all of those ideal client avatars and start paying attention to what actual clients say and have conversations with actual people.  Here's how. In this episode: How to create an empathy map to dive into what your real clients are thinking, saying, and doing Why you need to use your clients' own words about their struggles and goals when they hired you Learn more about Michelle Mazur: Communication Rebel Three Word Rebellion Three Word Rebellion Book Request a free 1:1 Chat  Finally Nail Your Message

REPLACE your ideal client avatar… So, I once LOVED the idea of having an ideal client avatar - especially when started my business in 2019. However, it's time to get REAL and dig into some data instead. By the way, let's connect! Connect with me on Instagram: @chayilmediapublishing Click here to connect with me on LinkedIn. You can also visit Chayil Media Publishing's website at chayilmediapublishing.com. Do you have a topic request for a podcast episode? Email info@chayilmediapublishing.com --- Send in a voice message: https://anchor.fm/chayilmediapublishing/message

Wanting to get on social to grow your biz? If you find yourself falling flat when it comes to gaining leads from social media, this is for you!⁠ ⁠I break down the basics on how to get the most out of your social media so you can attract the right people to work with. ⁠ ⁠How to find Ideal Client Avatar (target audience) - https://www.youtube.com/watch?v=dsiFJUknLO8&t=26s How to create content consistently! - https://www.youtube.com/watch?v=quvQ5SIY5I0&t=1351s 50 Canva templates for social media- https://www.unburdenyourbusiness.com/pl/2147512282 Check Out The 15 Min Biz Quiz mentioned in the episode to learn what you need to fix next in your business! Let's BE FRIENDS UYB FB COMMUNITY: check out the awesome people in the tribe @femaleinsuranceagencyowners UYB INSTAGRAM: Come check out some awesome resources @unburden_your_business AGENCY BY DESIGN: If you're ready to take your business from stressed-out/maxed out to a money-making machine, come check out Agency By Design! https://www.unburdenyourbusiness.com/signup FACEBOOK GROUP: Come join our Facebook group. A safe space for Female Insurance Agency Owners to connect.https://www.facebook.com/groups/femaleinsuranceagencyowners Girl, make sure to say hi in the DMs I am all about getting to know more about you! So glad you're here, Cassidy

In this episode, we're talking about how to create a Product Suite that will take your Ideal Client Avatar from where they are currently to the result you know you can lead them to through your product, service or opportunity. I share examples of my clients' and own product suites and guide you through how to create your own! Please grab something to take notes with and, ENJOY! XO, Ashley   Win a Starbucks ☕️ on me (weekly!). TO ENTER: Screenshot and share today's episode in your stories and tag me

Can you see yourself creating content for and engaging (hustlin' on the hamster wheel!) on social media as your main form or marketing/business plan in 5 years? Creating reels, daily stories, captions for posts that are seen by 6.4% of your audience MAXIMUM, etc for hours a day?Will your business won't grow on social media without you there?Even if you're seeing success with it... Is it sustainable? Is it the long-term play? I couldn't see myself going on that way, and I'm so glad I've built EVERGREEN, SEO-friendly assets (think blog, website, email list, podcast, Pinterest) that market FOR me 24/7, 365.Time freedom, sis - get you some!Maverick Mompreneur Episode 31. Four SEO-Friendly Platforms To Publish And Repurpose Your Content On To Make It Evergreen, has you covered!Go grab something to take notes with and think about what your next long-term play will be - there isn't just one way to get your brand searchable on Google and be seen as an authority by your Ideal Client Avatar! XO, Ashley   Win a Starbucks ☕️ on me (weekly!). TO ENTER: Screenshot and share today's episode in your stories and tag me

Ugggg don't make me do those ideal client exercises everrrrr again! You already know your ICA, have a fictional character representing your people, and DO NOT EVER WANT TO LOOK BACK at that freakin' thing again. Welp. We've got some unsexy news for you: There are MYTHS around the whole Ideal Client Avatar, Niche, Target Market – whatever you want to call it – And we need to talk about it. In fact – NOT talking about is keeping you in absolute marketing HELL. Here's the thing: your audience, your ideal client, and your perfect buyers – they aren't the same person. There's so much nuance to understand around the people you speak to in your audience, those you want to work with, and those that BUY. Also – we've gone through a global trauma and your audience is DIFFERENT!! They are changed people. They are savvier, smarter, and also much much much more exhausted. And frankly – so are you, whether you know it or not. Today Jen & Marketing Expert Claudia Schalkx unpack the Ideal Client Myths keeping you from connecting with your audience… And examine realistic, no BS nuances that WILL change: how you look at your ICA, audience & buyers, how you speak to them, and how they connect with you! Resources discussed today: https://www.jenliddy.com/toolbox Learn more about your ad choices. Visit megaphone.fm/adchoices

Today we talk about helping you figure out who your Ideal Client is so that you can start breaking through all the marketing noise and attract the right people to work with you! Check Out The 15 Min Biz Quiz mentioned in the episode to learn what you need to fix next in your business! Let's BE FRIENDSUYB FB COMMUNITY: check out the awesome people in the tribe @femaleinsuranceagencyowners UYB INSTAGRAM: Come check out some awesome resources @unburden_your_business AGENCY BY DESIGN: If you're ready to take your business from stressed-out/maxed out to a money-making machine, come check out Agency By Design! https://www.unburdenyourbusiness.com/signup FACEBOOK GROUP: Come join our Facebook group. A safe space for Female Insurance Agency Owners to connect.https://www.facebook.com/groups/femaleinsuranceagencyowners Girl, make sure to say hi in the DMs I am all about getting to know more about you! Check out more information about the topics in this episode Sign up to get notified of future episodes. We send you an email only once a week with a roundup of the topics for the week. There will also be bonuses and exclusive access only for those that sign up. Trust me…you want this. :P Access trainings, tools, and bonuses ONLY available here for FREE! So glad you're here, Cassidy

Yooo! If you want a link to our brand new FREE coaching business building course where you will dial in your message, create your high ticket coaching program, and build your lead generation machine…access it here for FREE: https://www.lucasrubix.com/CBAI'm sure you've done many exercises to build out your ideal client avatar and let me put your mind at ease... This isn't one of those videos. I want to zoom out and show you WHY you need an avatar in the first place. You can take a shotgun approach in your marketing message and put a lot out there and hope it lands... Or you can choose to emotionally understand your ideal clients, craft a message that truly connects with their fears and their deepest desires and position your offer to solve the pain they are going through. Let's meet them where they are at and then deliver what they need. Let's dive in.Enjoy The Podcast! WORK WITH US. 

In this episode of the Maverick Mompreneur Podcast I'm giving a simple but powerful training on one of the foundational pillars of building a personal brand and converting sales online - defining your Ideal Client Avatar. Grab something to write with and let's get to know YOUR Ideal Client Avatar! XO, Ash Win a Starbucks ☕️ on me (weekly!). TO ENTER: Share today's episode in your stories and tag me

I want to talk to you about the power of getting razor-sharp clarity on your ideal client avatar. A lot of coaches jump right in and start building their programs and offers without truly understanding what their prospective clients want or need. However, it's important that you take the opportunity to focus on your ideal client while you're developing, creating, and selling your offers. By doing so, each of your offers will solve a different problem for each of your clients. To be clear, your ideal client doesn't change for your varying programs. That client will still have the same characteristics, the same exact demographics. That being said, that ideal client could be in many different places in their life or in their business. They're looking at your offers and figuring out where your offer fits into their journey. They may take different routes or different paths, but they'll all need access to certain information to solve their problem. Certain information that you can provide them. Your ideal client determines what they need, and then you give them the tools to succeed wherever they happen to be on their journey. Listen to the full episode here: https://bit.ly/3AyqspO  Join my “Heartrepreneurs” Facebook Group to access stellar tips and training for coaches and consultants who want to double their incomes while cutting their hours in half and setting their businesses up to run on autopilot: https://Heartrepreneur.com/FBGroup

Most business owners, or even those who are just starting out usually get so focused on WHAT they are going to sell that they forget to think about WHO they're selling it to. Before you can sell anything effectively, you need to understand and learn from your customers. In this episode of the Happy Hustle Podcast, I discuss the importance of identifying and understanding your ideal client avatar, their demographics, and psychographics. Demographics explain ‘who' your buyer is age, sex, education level, income level, marital status, occupation, religion] while psychographics explains ‘why' they buy. [belief systems, values, goals, and attitudes] Understanding this information about your customer avatar will help you become more effective in your messaging. Using it in combination with a solid marketing strategy will skyrocket your business growth. So if you're still confused about your ideal customer avatar, take a moment to think about your business, and who you would really love to serve.