Podcasts about protect your brand

In this episode, James and Andrea cover the three things you can trademark, the difference between trademark and copyright, how you should structure your contracts, and what to be aware of as we navigate the online business space. The post 299: How to Protect Your Brand & Business with Attorney Andrea Sagar appeared first on .

From the archive: This episode was originally recorded and published in 2021. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant. Dr. Jay Feldman is an Osteopathic medical doctor and founder of Otter Public Relations, a PR agency with more than 30 employees internationally. Jay has more than 300K followers on social media and is the host of top business podcast, Mentors Collective. He is a contributor at Entrepreneur.com and has been featured in Forbes, Business Insider and other top networks! Top 3 Value Bombs 1. If you want to build something huge, it requires complete dedication. 2. Avoid posting your political points and thoughts because it may lead to a crisis. 3. Consult, get help, and be prepared. Connect with Jay on Instagram - Jay's Instagram Sponsors Airbnb If you've got an extended trip coming up and need a little help hosting while you're away, hire a co-host to do the work for you. Find a co-host at Airbnb.com/host YT 100 Email JLD to learn more about making YouTube magic in 100 days: john@eofire.com

From the archive: This episode was originally recorded and published in 2021. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant. Dr. Jay Feldman is an Osteopathic medical doctor and founder of Otter Public Relations, a PR agency with more than 30 employees internationally. Jay has more than 300K followers on social media and is the host of top business podcast, Mentors Collective. He is a contributor at Entrepreneur.com and has been featured in Forbes, Business Insider and other top networks! Top 3 Value Bombs 1. If you want to build something huge, it requires complete dedication. 2. Avoid posting your political points and thoughts because it may lead to a crisis. 3. Consult, get help, and be prepared. Connect with Jay on Instagram - Jay's Instagram Sponsors Airbnb If you've got an extended trip coming up and need a little help hosting while you're away, hire a co-host to do the work for you. Find a co-host at Airbnb.com/host YT 100 Email JLD to learn more about making YouTube magic in 100 days: john@eofire.com

Protecting your brand doesn't have to feel like you're prepping for court—it's more like perfecting a recipe! In this juicy episode of Talk Like a Brand, I brought seasoned trademark attorney Ticora Davis, founder of The Creators Law Firm, into the brand-building kitchen. We're mixing up a flavorful conversation about trademarks, business, and more in easy-to-digest nuggets.Ticora dishes out practical trademark tips to boost your brand's value, protect you from legal headaches, and help you confidently own your space in the market. Whether you're brand-new to the branding game or ready to add more layers of protection, this episode serves up all the insights you need to confidently protect your IP and set your brand up for long-term success.Grab a pen and your favorite snack—it's time to trademark like a pro!Ready to whip up something amazing for your brand? Follow us for more inspiration:IG & Facebook: @cookingupbrands, @talklikeabrand, @colormybrands.Sign up for insider tips and updates: bit.ly/colormail.Explore our brand-building ecosystem: Colormebrand.com.Keep stirring the pot, creating your flavor, and serving success!

In this episode of our podcast, we're excited to welcome Pablo Segarra, an attorney, motivational speaker, and community leader dedicated to empowering Latinos through education, law, and mentorship. From his roots in the Bronx to becoming the CEO of SideHustle.Law, Pablo's journey is a testament to resilience and purpose. Key Topics: 1. Pablo Segarra's Journey - Early Life: Growing up in the Bronx as a proud Puerto Rican shaped his perspective on community and justice. - Career Shift: After a life-changing car accident during his 13-year NYPD career, Pablo pivoted to law, driven by a mission to uplift and protect his community. - Legal Career: From courtroom victories to community workshops, Pablo shares how his work as a lawyer empowers others to understand the power of justice and law. 2. Legal Knowledge for Generational Wealth - Protect Your Brand: Intellectual property, trademarks, and copyrights are essential tools for entrepreneurs and creatives. Owning your ideas isn't a luxury; it's a necessity. - Contracts and Business Structures: Legal strategies to safeguard your business and legacy. - Practical Steps: Wills, trusts, and understanding business law are crucial for long-term success. 3. The Role of AI and Web3 in Law and Creativity - AI's Impact: From automating tasks to sparking creativity, AI is changing how we work and connect. - Legal Challenges: Exploring intellectual property, data privacy, and regulatory issues in the age of AI and Web3. 4. Personal Insights and Future Plans - Pablo's Advice: Actionable tips for navigating the legal side of personal and business finances. - Moving to the Dominican Republic: Pablo discusses his plans and the opportunities for growth in Latin America. Quick Recap: 1. Pablo's inspiring career journey from the Bronx to CEO of SideHustle.Law. 2. Legal strategies every entrepreneur should know. 3. AI's role in reshaping business and law. Connect with Us: Follow us on IG @LatinWealth for more insights, episodes, and community highlights. Don't forget to share this episode with a friend or family member—it could change their perspective on law and wealth-building!

In this episode of our podcast, we're excited to welcome Pablo Segarra, an attorney, motivational speaker, and community leader dedicated to empowering Latinos through education, law, and mentorship. From his roots in the Bronx to becoming the CEO of SideHustle.Law, Pablo's journey is a testament to resilience and purpose. Key Topics: 1. Pablo Segarra's Journey - Early Life: Growing up in the Bronx as a proud Puerto Rican shaped his perspective on community and justice. - Career Shift: After a life-changing car accident during his 13-year NYPD career, Pablo pivoted to law, driven by a mission to uplift and protect his community. - Legal Career: From courtroom victories to community workshops, Pablo shares how his work as a lawyer empowers others to understand the power of justice and law. 2. Legal Knowledge for Generational Wealth - Protect Your Brand: Intellectual property, trademarks, and copyrights are essential tools for entrepreneurs and creatives. Owning your ideas isn't a luxury; it's a necessity. - Contracts and Business Structures: Legal strategies to safeguard your business and legacy. - Practical Steps: Wills, trusts, and understanding business law are crucial for long-term success. 3. The Role of AI and Web3 in Law and Creativity - AI's Impact: From automating tasks to sparking creativity, AI is changing how we work and connect. - Legal Challenges: Exploring intellectual property, data privacy, and regulatory issues in the age of AI and Web3. 4. Personal Insights and Future Plans - Pablo's Advice: Actionable tips for navigating the legal side of personal and business finances. - Moving to the Dominican Republic: Pablo discusses his plans and the opportunities for growth in Latin America. Quick Recap: 1. Pablo's inspiring career journey from the Bronx to CEO of SideHustle.Law. 2. Legal strategies every entrepreneur should know. 3. AI's role in reshaping business and law. Connect with Us: Follow us on IG @LatinWealth for more insights, episodes, and community highlights. Don't forget to share this episode with a friend or family member—it could change their perspective on law and wealth-building!

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Paige is the founder of The Legal Paige, a virtual legal educational platform working with small businesses. She is a certified Juris Doctor and holds a double B.A. in Economics and Political Science. After working as a federal law clerk, Paige traded in the traditional law life for a virtual one and opened the doors to The Legal Paige in 2018. She helps her clients and online community run legal and protected businesses through her contract shop, podcast, YouTube channel, and blog. Her mission is to create an online space where the law isn't so scary and entrepreneurs can get legally legit in no time. FREEBIE: Ten step guide to set up a legal business Free Trademarking Guide Sign up and get more Legal Paige resources HERE and follow @thelegalpaige on instagram Shop The Girl Gang Craft 2024 Holiday Gift Guide Small Business Spotlights: Nurelle Creations at nurellecreations.com - get 25% off orders over $50 with code GGC2024 Antigone Nastos at AntigoneNastos.com - get 20% off a spirit session with code GGCLOVE Flux Studio at Shopfluxstudio.com - get 15% off the Basics Collection with code GGC15  Holiday Events - Come See GGC in Malden MA this Saturday! Subscribe to our Newsletter Shop GGC Goodies + Apparel @PhoebeSherman @GirlGangCraft Tik Tok YouTube Girlgangcraft.com Affiliates: Flodesk Quickbooks Manychat

Welcome to The Business of Doing Business! In this episode, we're tackling a major topic for entrepreneurs: trademarks.

Join us in this episode as we sit down with a seasoned patent IP lawyer, who shares his knowledge on protecting Amazon sellers from counterfeiters and intellectual property violators. Stan Ference, a seasoned patent IP lawyer with a fascinating transition from electrical engineering, joins us to share his expertise on protecting e-commerce sellers, especially those navigating the complexities of Amazon. Stan sheds light on the often-misunderstood responsibility of brand owners versus Amazon in policing counterfeit products. Since 2018, he's witnessed significant shifts in the e-commerce landscape, revealing the evolving challenges and highlighting the urgency for sellers to take the reins in safeguarding their intellectual property. Engage with Stan's personal anecdotes and insights, as he uncovers critical strategies for those aiming to protect their brands in a bustling global market.   Throughout the episode, we explore the nuanced intricacies of intellectual property rights, focusing on trademarks, patents, and copyrights. Stan offers a historical perspective on trademarks, demystifying the distinctions between design and utility patents, and their vital roles in protecting innovations. He provides practical advice on overcoming hurdles faced by inventors on platforms like Amazon and crowdfunding sites, where knockoffs are rampant. From early publication requests to expedited applications, Stan emphasizes the importance of timely filings to shield imagery and product listings from unauthorized use, ensuring entrepreneurs can safeguard their creative assets effectively.   Our discussion extends into the global realm of IP protection, dissecting how differing international trademark rules can impact businesses. Stan shares the unique challenges posed by China's "first to file" approach, alongside Amazon's evolving trademark processes and the significance of its transparency program in combating counterfeiters. Through captivating case studies and stories, Stan highlights the profound consequences of intellectual property disputes, from jeopardized business deals to the unauthorized sale of Simpsons-themed merchandise. This episode is a vital resource for Amazon sellers and digital creators striving to protect their intellectual property rights and secure their businesses' futures against counterfeit threats. In episode 424 of the AM/PM Podcast, Kevin and Stan discuss: 00:00 - IP Protection for Sellers on Amazon 04:57 - Amazon's Accountability for Intellectual Property 10:24 - Enforcing Brand Rights on Amazon 13:37 - Intellectual Property Overview 15:09 - Intellectual Property Strategies for Amazon Sellers 18:05 - Water Balloon Invention Story 23:41 - Global Trademark Protection Overview 24:15 - Amazon Sellers IP Protection Strategies 27:27 - Amazon Transparency Program and Trademark Registration 31:34 - Trademark Renewal Requirements and Deadlines 40:01 - Global IP Protection and Branding Strategies 46:30 - Protecting Your Brand From Knockoffs 57:10 - Kevin King's Words of Wisdom

Zara Watson-Young is an award-winning trademark and intellectual property attorney who specializes in helping female founders protect their brands and businesses from copycats. She's Ashley's personal trademark attorney and also a client of Ashley's. Zara shares her story of learning about paid advertising and how it's saved her over $4,000 per MONTH to have her team in-house able to run ads confidently.  Connect with Ashley Brock Instagram: @ads.with.ashley YouTube: @ads.with.ashley Summit: Join Zara in the VIP Platinum room at the Power of Paid Ads Summit HERE Connect with Zara on Instagram: @watsonandyounglaw

A business's brand is not what the owner says it is, nor is it what the social media image portrays. A business's brand is what the outside world says it is.Good or bad, a reputation is unavoidable. There are times when you must protect your brand from your customer.

A business's brand is not what the owner says it is, nor is it what the social media image portrays. A business's brand is what the outside world says it is.Good or bad, a reputation is unavoidable. There are times when you must protect your brand from your customer.

A business's brand is not what the owner says it is, nor is it what…Continue readingEp. 125 – Protect Your Brand From Your Customers The post Ep. 125 – Protect Your Brand From Your Customers first appeared on Business 300.

Building a brand can be exciting, but there's often uncertainty about whether you truly own it. It's not just about having a great logo or tagline; ownership involves securing trademarks, protecting intellectual property, and ensuring your brand's identity is legally yours. Without proper safeguards, all the hard work in building your brand could be at risk. As a trademark expert with a remarkable origin story, Andrei Mincov has dedicated his career to arming entrepreneurs with the legal armor they need to protect their intellectual property. After successfully defending his father's music against a corporate giant like Samsung, Andrei realized the critical importance of trademarking - not just for defense, but as a strategic business asset that can increase valuation, enable licensing, and give brands a powerful marketing edge. Today, Andrei discusses the critical importance of trademarking for businesses of all sizes and explores the common misconceptions around intellectual property law, debunking the notion that trademarking is just a legal technicality. Stay tuned! Resources Trademark Factory: PROTECT YOUR BRAND TODAY Andrei Mincov on Facebook Andrei Mincov on LinkedIn From Faceless To Legendary: The Ultimate Insider's Guide to Intellectual Property for Coaches, Mentors, Trainers, and Consultants

J.J. Lee is the founder of Trademark Lawyer Firm. He's been practicing trademark law for over 15 years and has successfully registered over 7,000 trademarks.We discuss trademarks, branding, and what a trademark does and doesn't protect.Learn more about Trademark Lawyer Firm and how to protect your brand here: https://www.trademarklawyerfirm.com/Timestamps00:00 Introductions1:35 Trademarks And Branding7:04 Trademark Protection And Enforcement10:48 The Risks Of Choosing A Bad Trademark16:18 Could Elon Musk Register A Trademark For X?19:19 The Jack Daniels Case23:35 Trademarks, Free Speech, And Parodies30:35 Trademarks And Business Value38:49 The Process Of Trademark Registration46:45 Final ThoughtsClearBrand Social & WebsiteWebsite: https://clearbrand.com/X (Twitter): /clearbrand_LinkedIn: /clearbrand-co/Instagram: /clearbrand_Facebook: /clearbrandcoNewsletter: https://clearbrand.com/subscribe/

In today's episode of "AI Lawyer Talking Tech," we're diving into the latest developments that are transforming the legal landscape. From Thomson Reuters' strategic acquisition of Safe Sign Technologies to enhance AI-driven solutions, to the spinout of Deloitte's Moonlit legal research platform, the tech-driven evolution of legal services shows no signs of slowing down. We'll also explore the launch of new AI-powered tools like Callidus' GenAI Disputes + Deal Platform and discuss the increasing role of AI in reshaping legal education and practice. Tune in as we unpack how these advancements are pushing the boundaries of what's possible in the legal industry. Thomson Reuters acquires Safe Sign Technologies21 Aug 2024Legal IT InsiderDeloitte Legal Research Platform ‘Moonlit' Spins Out21 Aug 2024Artificial LawyerProduct Walk Through: Callidus – GenAI Disputes + Deal Platform21 Aug 2024Artificial LawyerHarvey Launches New Version of GenAI Assistant20 Aug 2024Artificial LawyerCould One Tired Cliché Be Preventing People From Having Their Minds Blown by AI?20 Aug 2024Zach Abramowitz is Legally DisruptedArtificial Intelligence & Product Liability20 Aug 2024McCarter & EnglishHow chief legal officers are supporting boards on today's challenging issues21 Aug 2024Heidrick & StrugglesPittsburgh law firm Buchanan Ingersoll & Rooney introduces its AI assistant21 Aug 2024NEXT PittsburghE-commerce and UAE Law: Regulations You Need to Know21 Aug 2024TechBullionKeeping count: Business acumen is part of running successful law firm21 Aug 2024NCLawyersWeekly.comABA Task Force on Law and Artificial Intelligence releases survey on AI and legal education21 Aug 2024LegalNews.comGoogle must face trial over claims Chrome misled users on data collection21 Aug 2024Indianapolis Business JournalGDPR, AI and Cybersecurity Considerations in M&A Transactions21 Aug 2024Global Banking & Finance ReviewUpgrade your legal budgeting software to drive greater results in 202520 Aug 2024Financial Thomson ReutersCourt Ruling Spurs Hong Kong DAO Legal Framework Push20 Aug 2024CryptoNews.netCalifornia's USC + Berkeley Offer Legal AI Courses20 Aug 2024OurCommunityNow.comKey members of Mike Lynch's legal success now centre of tragedy after superyacht sinking20 Aug 2024Sky NewsHere's why the debate over open source AI matters for us humans20 Aug 2024MarketplaceChallenges of a Digital Age: A Perspective of a Digital Marketing Legal Expert Aleksandra Kostoreva20 Aug 2024TechBullionMonetizing legal: How CFOs are extracting value from legal assets20 Aug 2024Global Banking & Finance ReviewSEO-Optimized Content Creation with ChatGPT: A Lawyer's Guide to Ranking Higher and Attracting More Clients20 Aug 2024Easy Reader NewsWhy Every Content Creator Needs a Lawyer: How to Protect Your Brand and Build a Successful Internet Business20 Aug 2024JD SupraTwo Legal Media Veterans Launch Communications Consultancy20 Aug 2024LawSitesHow AI Can Affect Intellectual Property And What It Means For Leaders20 Aug 2024Forbes.comLCN Says Olivia Partridge - The 15 podcasts all law students should listen to Olivia Partridge20 Aug 2024LawCareers.netStanford Impact Labs Awards Grant to Stanford Law School Researchers to Foster Innovative Partnership with Superior Court of Los Angeles County19 Aug 2024Stanford Law School

"Fight Fake News, Protect Your Brand: Lessons from an AI Experiment" with Jack Brewster (#86)   It can cost bad actors less than $150 to create a fake (or "pink slime") news site and mess with your company's brand. We're deep into the USA election season, and we're watching this train wreck unfold.   Don't let misinformation ruin your hard-earned reputation. Listen to this episode, where we welcome Jack Brewster of NewsGuard. They are committed to providing transparent tools to counter fake news for marketers, leaders, and democracies.   Summary:   Here's what you can do to protect your brand:   1. Practice “pre-bunking” across the company. Jack recommends that "readers should be informed about sources that often share misinformation so they can critically evaluate the information they encounter." 2. Before you take the content seriously, copy the story into Google. See the source. Are they a Tier 1, credible site? 3. Embrace a healthy media diet. Cut your social media consumption by just five minutes a day (please avoid using Facebook, Instagram, and X as your "go-to" news feeds). Divert that energy to Tier 1 sources. 4. Refine your critical thinking skills. A lot of my CEO and CMO clients have young, inexperienced team members running their content and communications strategies. It's incumbent on their leaders to help them build critical thinking and strategic muscles. Invest in courses, such as "Developing Critical Thinking Skills" by my fellow LinkedIn Learning instructor Becki Salzman. 5. When using generative AI tools to brainstorm or summarize, ask the tool for exact sources and the URL to that source. Then test that URL. Some will not work!   Show Links: Follow Jack Brewster's work, and subscribe to NewsGuard's free “Reality Check” e-news:https://www.newsguardtech.com/about/ Facing company or career transition? Join us October 17-20 for “The Midlife Innovator” Retreat at MEA Santa Fe, New Mexico (USA). Details and registration:bit.ly/clic24santafe Want to overcome career isolation and propel growth? Apply to the Marketing Growth Leaders peer community: marketinggrowthleaders.com Don't miss another episode. Register for our private “know ahead” list at themindfulmarketer.com. Like what you heard? Please leave us an Apple Podcast review. Spread the love! Meanwhile, we're sending love to our production team: Alexander Connolly,  

Discover the secrets to building a beauty empire without the legal woes that can crush dreams overnight. My guest Antonella, a seasoned attorney at the helm of Colella Legal Studio, shares her wealth of knowledge on fortifying the legal foundations of your beauty brand. We dissect the complexities of choosing the right business entity, highlighting how an LLC could be your shield against personal liability and a harbinger of smoother operations. Antonella stresses the critical role of early trademarking, a move that can save you from the heartache and financial strain of infringement skirmishes down the road.Embark on a journey through the trademarking maze as we unravel the emotional and fiscal perils of navigating these waters without a legal compass. Antonella and I break down the myths surrounding trademark availability and explain why a simple Google search won't cut it. Intellectual property is not just a legal formality—it's the bedrock of your brand's value, especially when considering future investments. Grasp the essentials of the application timeline and learn why prioritizing your trademark from day one is a strategic move to ensure your beauty brand's longevity and success.Navigating the beauty industry's regulatory labyrinth can be daunting, but compliance is your golden ticket to a thriving business. In our final segment, Antonella lays out the map to legal compliance, from the intricacies of labeling and packaging to the importance of adverse event reporting. With the Modernization of Cosmetics Regulation Act (MoCRA) shaking the ground beneath us, we underscore the importance of staying ahead of the curve. This episode is an essential listen for beauty brand founders and industry veterans alike, arming you with the legal acumen needed to protect your brand and outshine the competition.Support the showFollow The Show On All Socials Using The Tag @skincareanarchy

Did you know that protecting your brand could be the difference between your business flourishing or floundering?  Imagine a scenario where your brand is your most valuable asset.  Consider this: trademark registration could be the key to safeguarding that asset and ensuring your brand's longevity.  Curious to know more about the unexpected benefits of trademarking? Stay tuned to learn how this seemingly routine legal process could be the game-changer your business needs. If you're spending a minute of your life or a dollar out of your pocket trying to build that brand, it makes perfect sense to make sure that you own the brand that you're trying to build. - Andrei Mincov In this episode, you will be able to: Understand the Importance of Trademarks. Learn how trademarks can safeguard your real estate brand and assets. Build a Brand and Protect Intellectual Property: Discover effective strategies for establishing and safeguarding your brand and intellectual property. Trademark Your Personal and Company Names: Learn the crucial steps for trademarking your personal and company names. Protect Intellectual Property Through Trademark Registration: Explore the benefits of trademark registration in safeguarding your intellectual property. Utilize AI Tools for Trademark Searches: Discover how AI tools can enhance your trademark search process and protect your brand effectively. Andrei Mincov is an internationally recognized trademark attorney and the founder of Trademark Factory®, the only firm in the world that offers trademarking services with a predictable, guaranteed result for a predictable, guaranteed budget. With a deep understanding of intellectual property and branding, Andrei provides valuable insights into protecting trademarks and building a strong brand. His trademark registration and intellectual property law expertise makes him a go-to authority for anyone looking to safeguard their brand and content marketing. Andrei's dedication to ensuring that businesses and individuals own the brands they build adds significant value to the conversation around protecting intellectual property. For all podcast episodes, go to https://www.realestateinvestorcontentmarketing.com/ For the latest in content marketing tools, tips and tactics for your real estate investing. business go here https://bit.ly/reicontent     Connect with Andrei Mincov here:  LinkedIn: https://www.linkedin.com/in/andreimincov/ Website: https://trademarkfactory.com/ Connect with me here: https://paulcopcutt.com/ https://www.facebook.com/paulcopcutt/ https://www.linkedin.com/in/paulcopcutt/ https://twitter.com/paulcopcutt https://www.instagram.com/paulcopcutt/ https://www.youtube.com/channel/UCV4g4R9026ObZBMyC0cuPtw Other episodes you'll enjoy: From 6 Agents to 150: Scaling a Real Estate Team in 5 Years https://paulcopcutt.com/episode149/ Being a Transaction Engineer: Overcoming Fear and Failure in Creative Investing Where Every 'No' is Worth $500 https://paulcopcutt.com/episode148/ Craft Your Pinata Story: 5 Ways to Show Personality on LinkedIn https://paulcopcutt.com/episode147/   Are you struggling with attracting the right people for your opportunities? Let's set up an initial call to get to know each other and discuss how we can help raise your visibility, increase leads and grow your business  https://bookme.name/paulcopcutt/bb  

Ever thought about protecting your brand name with a trademark, but don't have a clue where to start?In this episode, we're chatting with Taylor Williams, a Denver-based trademark lawyer, about EVERYTHING we need to know about trademarks as entrepreneurs. She's dishing up all the nerdy deets on why and when to consider trademarking and navigating the application process. This episode is packed with actionable advice for any business owner thinking about trademark protection.(my podcast editor even stopped and took notes while she was editing this episode!)Hit Play Now to Hear:⭐ Why trademarks are super important for your business (and how they offer nationwide protection)⭐ Important things to consider and do before you apply for a trademark⭐ How likely your trademark actually is to be accepted (or denied)⭐ Tips for choosing the right trademark name and navigating the application process⭐ Kinsey's experience trying to trademark our sister brand "Authentic AI" with Taylor's helpConnect with Taylor at denvertrademarklaw.com and @denvertrademarklaw on Instagram!Tune into the Hashtag Managed Podcast now: Website | Apple | SpotifyConnect with your host Kinsey: Feel Good Social Website: feelgoodsocial.com Feel Good Social Instagram: @feelgoodsocial Check out our sister podcast, Authentic AI for Entrepreneurs! Authentic AI Website: diywith.ai Authentic AI Instagram: @authenticaiforentrepreneurs ---------------------------------------Ready to simplify your content by focusing on the posts that matter? Check out our 12 Essential Posts Strategy Mini-Course here: feelgoodsocial.com/minicourse

Embark on a journey with Steven Weigler, the genius behind Emerge Counsel, as we uncover the pivotal role of intellectual property in the entrepreneurial landscape. Steven recounts his own leap from the rigid world of corporate law to the exhilarating freedom of entrepreneurship. His story is a treasure trove for anyone considering the bold move to 'fire the man' and pursue their own business dreams, loaded with advice on the resilience and inventiveness this path demands. Our discussion takes a deep look into the realm of e-commerce, highlighting how trademarks, trade dress, and distinct sounds can anchor a brand's identity and set it apart in a crowded digital marketplace. Steven sheds light on the nuances of Amazon's Brand Registry and offers strategic counsel for securing trademarks and patents that could be the difference between blending in and standing out. For those ready to protect the heartbeat of their brand and carve out a competitive edge online, this conversation is an invaluable guidepost.Closing out our chat, Steven emphasizes the often-overlooked importance of choosing the right legal structure for your entrepreneurial venture. From aligning your business for future growth to preparing for a potential exit, he underscores the risks of ignoring legal planning. We also get a glimpse into Steven's world outside the office, from his current read to his passion for fitness and mixed martial arts. And for those looking to reach out to Steven or learn more about Emerge Counsel, all the details await in our show notes, ready to help you take that next step forward.GETIDA Amazon Owes You Money!   Get $400 in FREE reimbursements done for you, follow the link below.Helium10   50% OFF first month OR 10% OFF LIFETIME subscription = PROMO CODE “FTM”SoStockedStart Your 30-Day Free TrialYour 1st Month Is Free For Any Plan You Choose!If You receive value from this content please SUPPORT The PodcastPaypal → CLICK HERE▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬

Ethan Song is joined by Caitlin Barrett (Wild Geese Studios) and Julie MacDonell (Haloo) to discuss the importance of brand names and the role of trademark protection. Caitlin and Julie share insights gleaned from decades in brand naming and trademark law respectively. Learn how to identify the perfect name and the risks and rewards of proper trademark protection. This episode also delves into machine learning and generative AI as creative tools.Subscribe to our Substack and YouTube for more engaging content and thoughtful analysis.- - - - - - - - - - - - Links Discussed:HalooWild Geese StudiosNaming for EveryoneAmazon IP Accelerator- - - - - - - - - - - - Show Notes:04:55 What makes a good brand name07:46 The role of trademarks10:44 The naming process15:00 New products and trademark extensions18:30 Responding to a cease and desist21:30 What URL should brands use26:00 Protecting your brand globally31:30 The impact of AI on branding- - - - - - - - - - - - Past guests on the Pop Up Report include Lanny Smith (Actively Black), Drew Green (Indochino), Ryan Babenzien (Jolie Skin Co). Stay tuned for new episodes from upcoming guests including Jaime Schmidt (Schmidt's Naturals), Griffin Spolansky (Mezcla) and many more.- - - - - - - - - - - - Additional Episodes You Might Enjoy:How Slowtide Turned Towels Cool and Built a Multi-Million Dollar Business in the ProcessHow Deux Harnessed TikTok to Challenge Incumbents like Pillsbury, Nestle and HostessHow to Launch Your Own Beauty Brand with Blanka- - - - - - - - - - - - The Pop Up Report interviews DTC and CPG founders to uncover how they fostered and scaled their communities to create profitable businesses. Gain a deeper understanding of the tools, tactics and retention strategies that build true customer loyalty.Subscribe to the Pop Up Report on Substack or YouTube for more. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.thepopupreport.com

Prepare to navigate the murky and slightly terrifying waters of brand misinformation with Ant Cousins as we uncover the key strategies you can use to defend your brand's reputation. This episode of Socially Unacceptable is a treasure trove of insights, where a veteran of the IT and defence sectors joins us. Ant Cousins from Cision brings his rich experience, guiding us through the complex maze of misinformation that threatens all marketing campaigns and brand integrity in 2024. Listen as we carefully dissect the anatomy of misinformation, from political manipulation to AI-generated content, and learn how to fortify your brand against the onslaught of falsehoods.The conversation then takes a technological turn, highlighting the power of AI in revolutionizing social listening and media monitoring. With CISION's advancements, including their acquisition of FactMatter, we delve into the capabilities of contemporary tools to sift through vast amounts of social media content. Our discussion reveals how AI has grown to comprehend nuanced conversations, providing an accurate analysis of public sentiment critical for brand management. Ant shares his journey, reflecting on social media's evolution and its significant impact on communication and data exploitation, giving us a peek into the future of brand protection strategies.Finally, we explore the tangible consequences that misinformation can have on renowned brands and how they've responded to crises, ranging from the Disney World drinking age fiasco to the misrepresentation of COVID-19 vaccine data. We examine the importance of preemptive narrative shaping and responsive action plans in mitigating the reputational damage misinformation can cause. We also look at Ant's personal experiences, including the intense challenges of leading FactMatter, in this section he provides a candid backdrop, highlighting the importance of resilience in times of crisis. Join us for the episode that equips you with the knowledge to steer your brand through the ever-evolving landscape of digital communication and misinformation.Would you like to know if your social media and content strategy is perfect for 2024? Book a free 15-minute brand discovery call here and we will help you grow your brand today. And if you like the show, please leave us a review or just a thumbs up is appreciated.

Embrace the power of knowledge as we unravel the complexities of influencer marketing with the astute guidance of "The Influencer Attorney" Bobby Robinson. This episode is a must-listen for anyone vested in the digital space, from influencers crafting their brand to businesses forging impactful partnerships. Learn the intricacies of FTC guidelines and why they're not just fine print but a foundation for your online endeavors.Navigating the digital landscape, we've shifted our gaze towards the crucial mergers of content creation and legal savvy. Delving into the world of influencer agreements with Bobby, we illuminate the dos and don'ts of content ownership, the dynamics of exclusivity clauses, and the pivotal art of negotiation. Moreover, we underscore the immense value of education - not merely as a safeguard but as a tool empowering your journey through the maze of FTC compliance, ensuring transparency reigns supreme in your collaborations.Capping off, we present a compelling narrative on why influencers should view their craft as a legitimate business, emphasizing the significance of intellectual property rights and the strategic move towards establishing an LLC. Highlighting LinkedIn's freshest 'Thought Leader' ad format, we probe into the evolving nature of endorsements and their legal implications. Join us for a comprehensive exploration that will equip you with the wisdom to harness your influence, protect your assets, and shine in the digital marketplace.GUEST LINKSThe Influencer AttorneyConnect with Bobby on LinkedInOTHER LINKSThe Top 50 Video Marketing Statistics for 2024Tweet HunterGet a free 14-day trial of SocialPilot here: https://nealschaffer.com/socialpilotLearn More: Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/freebies/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com

#220: You have the power to protect your brand on social media. In this episode, Britney and Megan encourage you to use the tools available to you to curate the experience for yourself and for your audience. It's well within your rights to delete inappropriate comments and block trolls. You've gotta protect your business.   Follow Megan's design account on Instagram here. Follow Megan's artist account on Instagram here.   Follow The Social Sunshine Podcast on Instagram here, Facebook here, TikTok here and LinkedIn here.   Follow Britney on Instagram here, Facebook here, TikTok here and LinkedIn here.   Learn more about Britney's community, Small Biz Social Society, right here.   Interested in working with Britney's marketing agency or in hiring Britney to speak? Head right here for more information.

Welcome to this week's episode of the Profit Producer Podcast hosted by Virtual COO, Dekesha Williams, where we find the stories behind every successful entrepreneur. Our guest is Chayla Jackson, an Attorney, entrepreneur, and author of Build A Legit Business: “Avoid Costly Legal Mistakes Entrepreneurs Make Starting and Running A Business While You Build and Protect Your Brand, Legacy, and Wealth the Legit Way... Legal That Is!” She is a graduate of Georgetown Law and trained as a Litigator in Criminal Defense before she pivoted to helping entrepreneurs defend their business against costly, legal pitfalls.As a legal expert, she shares her expertise and insights to avoid these costly, legal mistakes every entrepreneur makes. She also shares her story on how she started in this phase wanting to work with small business owners. She also shares her moments of struggles and the lessons she learned as a legal entrepreneur.Are you interested in learning more about Chayla Jackson's tips and advice? Tune in and join us in this week's episode.To join our Facebook page and learn more about monetizing your webinar click this link >>https://www.facebook.com/groups/ProfitProducers

In this podcast episode, Lindsay Dollinger interviews Andrea Sager, the founder and CEO of Legalpreneur. Andrea shares her journey from wanting a big law firm job to starting her own law firm after getting fired. She emphasizes the importance of small business owners getting their legal matters in order, including forming an LLC and protecting their intellectual property through trademarks and copyrights. Andrea also discusses the need for terms of use and a privacy policy on websites. They also touch on the specific needs of network marketers and the importance of separate LLCs for different aspects of the business. This episode is a must listen for all business owners! Connect with Lindsay: https://www.lindsaydollinger.com/links Tag @lindsaydollinger and @andreasagerlaw on Instagram when you listen and tell your biggest takeaways! Connect with Andrea: Https://thelegalpreneur.com/ref/243  Download the free legal checklist here:  https://thelegalpreneur.com/freechecklist/ref/243  Join the legalpreneur membership here: https://thelegalpreneur.com/the-legalpreneur-membership/ref/243  Shop The Contract Shop Bundles: https://thelegalpreneur.com/thecontractvault/ref/243  Take the Trademark Course: https://thelegalpreneur.com/the-trademark-course/ref/243  If you love this show, please take two minutes, scroll down and leave it a 5-star rating and a short review! I appreciate you!

Today's episode is major, as we are joined with attorney and business expert Christy Westerfeld to talk all things about protecting your business with copyright and trademarks. This is probably the most asked question from clients and I'm thrilled to bring my friend and intellectual property expert Christy Westerfeld to give on the download on all things protecting your business and coaching legally. She's talking to us about: Identifying what you can and can't protect in your brand. What brand protections are available to you as a business owner. A deep dive into Copyright protection for your content, sales page, social media, and website A breakdown of Trademark, the types, how to apply, and what you need to know before you do Christy also owns Coach Legally, a digital marketplace for online coaches to purchase template legal agreements. To connect with Christy for copyright and trademark inquiries, visit Westerfeld Law. Follow Christy on Instagram for great legal advice for your business. ______ Try Cure Hydration today and feel the difference yourself! Use my special link HERE for 20% off your order, coupon code SVW activated at checkout. Or use code ‘SVW' for 20% off your order at CureHydration.com _____ Connect with Danielle on Instagram to learn more about 1:1 Business Strategy Session, custom legal agreements, and follow me for daily business education, advice, and inspiration. x, --- Support this podcast: https://podcasters.spotify.com/pod/show/danielle612/support

How to protect your brand, IP and other business assets with Steven Weigler  Steven Weigler specializes in the protection of brand, IP, and other business assets. His entrepreneurial perspective building a startup balanced by his role as senior counsel for a Fortune 50 technology company has allowed him to develop the skills required to be empathetic legal counsel. Steven started EmergeCounsel in 2015 with the mission to provide early to mid-stage businesses sophisticated counsel at a lower price point than large law firms. TotalTM® is its proprietary flat fee trademark prosecution system. He also likes to kickbox, ski and listen to live music.

We often talk about building your brand. Now, let's chat about how you can protect it. That's why I've invited my friend trademark attorney and brand bodyguard, Chandler Holsapple, to teach you how to protect your assets. (Btw, if hiring an attorney is out of budget for you, I highly recommend snagging Chandler's Asset Protection Program, the no-fluff, step-by-step tutorial that you can use to file your own trademarks without the attorney fees. I personally have it and it's BRILLIANT.) --------   EVERYTHING YOU NEED:   1:1 Brand Strategy + Templates: https://stan.store/katarinaterentieva     Catch up on TikTok + Instagram @katarinaterentieva   Got a question for me? ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Send me a voice memo⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ OR ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠type it anonymously here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠!

This week on the podcast, we are covering how to drive Walmart.com conversions with backend optimizations. Join Daniel Rodriguez, Walmart Site Operations Associate and Delaney Nicol, Lead Amazon Account Manager as they dive in to the latest Walmart content and optimization updates! Topics Covered: - Walmart.com Style Guide (1:20) - Style guide main image suggestions (3:06) - Ensuring that online listings are fully updated and optimized(6:15) - Online Pickup & Delivery(OPD)(9:10) - Product Typing & Shelving Paths (11:00) - Advertising Side of Shelving Paths (17:15) - How can brands best partner with their Merchant (20:15) - Updating product types (22:05) Featuring: - Delaney Nicol, Lead Amazon Account Manager, VENDO - Daniel Rodriguez, Walmart Site Operations Associate, VENDO Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday! ➡️ YouTube: https://www.youtube.com/@UCr2VTsj1X3PRZWE97n-tDbA ➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=5AVLZXLlRNGoi0ywl9rHgw&nd=1 ➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-podcast-protect-your-brand-sell-more/id1512362107:heavy_check_mark:

This week on the podcast, Delaney Nicol, Lead Amazon Account Manager, and Michelle Long, Walmart Media Buying Lead will discuss analyzing the impact of sponsored brands, sponsored video, and brand stores on Walmart's Advertising Landscape. Topics Include: - New Walmart Updates - Using Sponsored Brands (Previously Known as Search Brand Amplifiers) (3:12) - New-To Brand Metrics (4:40) - CPCs and Sponsored Brands (5:31) - Self Managed Brand Stores (8:18) - Asking Your Walmart Rep for Growth Opportunities(11:30) - Sponsored Videos (11:57) - Variant Bidding (17:45) - Subscribe & Save (20:13) - DisplaySelf Serve (24:33) - Walmart Reviews & Building a Review Plan (25:28) Featuring: - Delaney Nicol, Lead Amazon Account Manager, VENDO - Michelle Long, Walmart Media Buying Lead, VENDO Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday! ➡️ YouTube: https://www.youtube.com/@UCr2VTsj1X3PRZWE97n-tDbA ➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=5AVLZXLlRNGoi0ywl9rHgw&nd=1 ➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-podcast-protect-your-brand-sell-more/id1512362107:heavy_check_mark:

Casey Handy-Smith is the founder and managing attorney of C. Handy Law, an intellectual property and entertainment law firm.  She partners with Black creatives and entrepreneurs to build a solid legal foundation and negotiate their worth.In this episode, Casey shares actionable advice on getting your legal house in order as a personal brand or creative entrepreneur, dealing with the inevitable legal hurdles in business, and treating your IP as an asset you can leverage into your legacy. We also talk about Casey's own thought leadership journey and the process of rooting into her passion, story, and lived experience to grow her brand and business on LinkedIn. "By showing up as a thought leader and really leading with my passion and "why," I'm attracting the type of people I want to attract. It doesn't feel like visibility for the sake of visibility, but centered around a larger purpose." - Casey Handy-SmithTo read a full transcript of the episode, visit: LUMOS MARKETINGFree resources from this episode:Curious to know what you may be missing on the legal side of your business? Use Casey's Legal Business Audit guide to help you find out and get your legal house in order.14 LinkedIn Content Prompts: Build your personal brand and thought leadership, show up for your target audience, and grow your know-like-trust factor with your professional audience on LinkedIn. Connect with Casey Handy-Smith: Website: chandylaw.comLinkedIn: Casey Handy-SmithInstagram: @contractcasey Connect with Tania Bhattacharyya:LinkedIn: Tania BhattacharyyaInstagram: @taniabhatWebsite: lumosmarketing.co

Imagine setting up an incredible program or building an amazing business that allows you to make an impact in the world. Then all of a sudden, you see someone advertising something that looks a lot like yours. So you click on their website, and it's not just the copy that's similar; everything they own looks exactly like yours, even their program name is exactly the same as yours. What would you do?  My guest, Sacha Brackins,  is an Asset Protection & IP Attorney, Speaker, and Wealth Advocate. She helps business owners, entrepreneurs, and creatives protect their brands, assets and grow wealth. Tune in to hear how you can protect your intellectual property and grow your business using trademarks.  What You'll Learn:  - How to protect your business using trademarks - The trademark application process - When to start thinking about trademarking your business - The four categories of intellectual property  - Trademark issues every business owner needs to know about - What can go wrong if you don't register your trademark - Understanding the goal of intellectual property law - The true cost of trademarking your business - What are trademark office actions? - How to use property law to protect your creative genius Sacha spells out everything you need to know about trademarks in super clear and digestible ways. Even if you have very little knowledge of the legal world like I do, this episode will help you understand exactly what you need to be protected.  Links and Resources: - Sacha's Website - https://sachabrackins.com/ - Connect with Sacha Brackins on Instagram - https://www.instagram.com/sachabrackins/ - Sacha's LinkedIn - https://www.linkedin.com/in/sachabrackins/ - Sign up for the Hell Yes Guest Course: http://work.kellymosser.com/course  - Send me a message on Instagram and let me know your takeaways from this episode! https://www.instagram.com/kelly.mosser/ - Check out my website https://kellymosser.com/

ABOUT TODAY'S SHOW On today's show, Joey talks about the 3 big trademark mistakes to avoid, so you don't lose your brand overnight. After helping thousands of entrepreneurs on the legal side, trademark attorney Joey Vitale is handing over his exact, step-by-step method for calling dibs on your trademarks, so you NEVER have to worry about rebranding.   ABOUT JOEY Joey Vitale is an internationally renowned speaker, award-winning attorney, and business growth consultant. He has worked with brands like Honeybook, Maximum Lawyer, The Futur, Dubsado, Cultivate Advisors, and James Wedmore's Business By Design just to name a few! As a trusted business growth consultant, Joey helps mission-driven, service-based business owners who want to achieve exponential growth and transform into recognized thought leaders so they can make a bigger impact. Joey has spoken to tens of thousands of people across the world. He has also been a repeat guest on popular podcasts and is the host of his own chart-topping podcast with well over 100 reviews A trusted lawyer and business consultant, Joey has been featured on dozens of influential podcasts such as The Law Entrepreneur, The Maximum Lawyer Podcast, The Velocity Work Podcast, Law Firm Autopilot, Profit With Law, The Successful Lawyer Podcast, and Crushing Chaos with Law Firm Mentor. His forthcoming book is entitled: The Business Growth Advantage: How to Run Your Business in One Hour a Week, Crack the Social Media Code, and Make Limitless Income & Impact.   LINKS SHARED ON THE SHOW www.indielaw.com www.facebook.com/indielawfirm https://twitter.com/joeycvitale   ABOUT OUR SHOW Mastery Unleashed (formerly Overcoming Mediocrity) is a podcast for success-driven women who want to empower their thoughts, design their dream businesses, and build beautiful lives that are aligned with their destinies—hosted by Bestselling Author and Business Strategist Christie Ruffino. Each episode features today's top influencers and entrepreneurs on the rise as they share empowering stories and ninja tips meant to become the FUEL that will ignite a positive change in YOUR life and the lives of others.   Access Our Free Gift Vault GET THIS GIFT AND MANY MORE HERE: https://masteryunleashedpodcast.com/gift-signup/   

Guess what? I almost lost all of my content, and was almost forced into an early retirement.  Can you imagine?!  So that's why I want to let you in on something that no one told me, make sure to have a backup of your content!  In this episode I talk about:   (5:06) A little behind-the-scenes about where I host my landing pages, blogs, and more. (7:58) The moment my heart dropped (9:30) My best advice for online business owners and content creators (9:56) Tools and backups (what I recommend) (13:26) Some peace of mind If this podcast episode sparked some ideas or questions for you, please tag me on social media. I would love to hear your thoughts and comments about how this helped. GET MY 38 ‘SALES FOCUSED' SOCIAL MEDIA CAPTIONS JOIN THE WTCI COMMUNITY CONNECT ON INSTAGRAM

Episode 132 Protect your brand with Greg Moses from Unilever

If you own a business or want to have a successful personal brand, you need to listen to this episode. Monica chats with Dorna Taylor, an attorney of over 24 years about copyright and trademark protection. Starting simply with what they are to who needs what to properly protect the business. They also dive into the importance of personal branding and why even micro-influencer should consider having an attorney on their team.  Dorna is the Founder and CEO of Taylor and Associates, LLC. She has served as Senior Vice President – Legal and Business Affairs of Dr. J Enterprises, a full-service consulting company, and as the general counsel for NBA Hall of Famer Julius “Dr. J” Erving. Recently signing on sportscaster Marie Taylor, Dorna's firm is ready to assist clients…both big or small with all of their legal and business matters. Episode Quote: Everyone has a personal brand - by design or default. ~Lida Citroen.  Guest Contact Info:  Taylor & Associates, LLC Contact Dorna Taylor Episode Sponsor: Trifecta Group Coaching - Trifecta Toolbox The best way to train team members - Trainual Link Get the 30 point checklist for building a clothing brand at www.zeuscloset.com/checklist Ways to reach Monica: Instagram: @becomeyourownbosspodcast Email: monica@monicaallen.com Follow me on Clubhouse - @monicaallen2 Join my Clubhouse Club -  Become Your Own Boss - Social Media Room hosted each Thursday at 10AM EST. Who is Monica? Monica Allen grew up in a small town in Georgia with her single mom who had her at age 18, her grandmother and uncle. Living below the poverty line for all of her young life, Monica was determined to break the cycle. Being the first in her immediate family to attend a 4 year university, Monica worked in the field of insurance as a benefits broker for 8 years and earned her Masters in Business Administration. Leaving to set out on her entrepreneurial journey in 2005, she is now a serial entrepreneur owning several businesses. She is co-founder of Zeus' Closet, stuff4GREEKS and Deuce Equity Group.  She is the sole proprietor of Monica Allen Interiors and an Amazon Bestseller (The Fearless Entrepreneurs: Fear Less; Be More). She loves equipping aspiring entrepreneurs, side hustlers and small business owners with tips to launch, grow and scale their business while avoiding the many pitfalls of entrepreneurship. She believes that being surrounded by positive people, believing in yourself, and having faith in God has led to her success. Have some Feedback? If you enjoyed this episode, please share it with your friends or fellow entrepreneurs. Don't forget to subscribe to the show on iTunes, Spotify, Stitcher, Google Podcast, Pandora, Amazon or wherever you get your podcast to get automatic episode updates for "Become Your Own Boss!"  And, finally, please take a minute to leave an honest review and rating on iTunes or Audible. This truly is what helps the podcast grow. --- Send in a voice message: https://anchor.fm/becomeyourownboss/message

The task of choosing a domain for your musician website is an important one. Shout out to Dreamhost for this great blog post, which was used as the information primary source for this episode.  See the latest deals from Dreamhost to save now and support the Unstarving Musician in the process. Choosing a Top Level Domain Extension Choose top level domain (TLD) extension carefully. Among all the TLDs, .com is a popular choice and often seen as the gold standard. However, it's not the end of the world if .com is taken. There are other increasingly common ones to choose from, such as .band and .hiphop. Incorporate Targeted Keywords Search engines like Google use your domain name to understand what your site is about and to help determine search rankings. Therefore, it's essential to include keywords if and where possible. Google keyword planner is a great tool for this step. Make Sure Your Domain is Easy to Pronounce and Spell You want your domain name to be original and memorable, but be mindful that novelty isn't always a good thing. If you modify the spelling of a common word just to get a .com extension (or simply to be cute), you will very easily confuse your audience. An example of this would be DogTrainer.com is taken, so you choose Doggtrainer.com (using double “g”).  People can easily miss the double "g" and end up on the non-related site. The double lettter is easy to miss, but not so easy for people to remember the double “g.” While word-of-mouth advertising is powerful, it only works when people can actually pronounce your domain. This also makes the name easier to remember, increasing the odds that people will visit and pass the site along to their networks. Examples: Some domain names that are not as easy to spell are eidos.com, submit-me.net, and hisel.com. In particular, hyphenated domain names are often problematic. The natural tendency is to pronounce the name as if it were not hyphenated. Avoid Hyphens and Doubled Letters Using hyphens may seem like a creative way to get the domain name you want, but they're tough to express verbally (imagine yourself saying “dash” or “hyphen” out loud). They also make the domain more difficult to type. This can create a poor User Experience (UX) from the start, leaving a user frustrated. Even worse, they may give up entirely and end up on someone else's website. While there are exceptions, when you're brainstorming domain name ideas, it's best to avoid anything that isn't a letter. This includes replacing letters with numbers, which make the name a lot easier for people to mistype. The same goes for doubled letters (as just mentioned in the Dogg example)– it's asking for typos. Doubled letters are hard to read and even harder to type correctly. If mistakes happen often enough, you may end up with someone typo-squatting and stealing your traffic.  Keep Your Domain Name Short There are several reasons short domains work better. First, they're easier to remember and faster to type. Therefore, they are more likely to support a positive UX. This is especially important as more and more people are browsing the internet on mobile devices. A short domain name means fewer opportunities for mobile users to get blindsided by autocorrect. Stay Unique and On Brand A unique domain name can help your website stand out and potentially help you avoid legal trouble. It can also contribute to your marketing efforts. In fact, if your site represents a larger brand, you would be wise to consider your domain name as you're creating the brand name itself. Pick a Domain Name That's Flexible Your domain name is one area where you don't want to put yourself into a box. While you should be specific enough to attract an audience, you don't want to be so precise that there's no room for your website to grow. For example, “shutter.photography” might be perfect for a photography blog. However, if you decide to write about other art forms in the future, you'll be stuck with an inaccurate domain name. Use a Domain Name Generator Chances are you've brainstormed a list of potential domain names by now. You may have even thought of the ideal one. However, sometimes your perfect domain name might not be available. Once again, there's no need to panic. You can always get creative and slightly modify your domain. If you're having trouble finding inspiration, you can use a domain name generator like Domain Wheel. Check the Domain History You might have your sights set on a completely fresh domain name. However, there's also a possibility that the domain you'd like to purchase had a previous owner. It's best to investigate the domain's history as this could affect your site's search engine rankings. There are a few tools you can use to check on past owners, such as Wayback Machine and Whoxy. This can be very useful information. For instance, you wouldn't want to buy a domain name that was previously running an unethical business, as it might hurt your reputation. Research Social Media Handles If you have plans to engage with your visitors or customers, chances are you'll want to create social media accounts that are linked to your domain name and website. Therefore, it's wise to check your preferred social media sites to see if your domain name is available in handle form. Alternatively, you can check to see if a variation of your domain name is available. If you're not planning to use too many different social media networks, you can easily do this manually. However, if you want a bit of help, Namecheckr.com is a great way to see all available social media handles at a glance. This handy tool can provide you with useful information about trademarks. It can also help you manage dozens of social media accounts. Don't Miss Out on a Deal The reality is that no matter how big or small your business is, you likely have a budget. What's more, if you're launching a small business or you're self-employed, it's probably pretty tight. Domain prices can vary depending on how popular an option is perceived to be. In most cases, your chosen domain will qualify for a low introductory price. In other cases, your desired domain could be considered “Premium” and go for hundreds to tens of thousands of dollars. If you think you've stumbled across a “premium” domain at a deep discount, don't hesitate to act! Protect Your Brand with Multiple Domains Even if you manage to snag a coveted .com address, you might consider purchasing other TLD variations and setting up redirects. You can even go a step further and buy common misspellings of your domain name — that way, you're not missing out on traffic lost due to “user error.” You can apply this strategy to social media as well. Even if you don't think you'll use Twitter, you might want to grab a decent handle if one is available. That way, you'll be ready if you ever decide to tweet, and you'll prevent anyone else from taking that username. Conclusion It's easy to overlook some of the steps involved in choosing a domain name for your musician website, but it's definitely a task worthy of careful planning. The process may seem cumbersome, but I'm here to help you. If you have doubts or questions, feel free to ping me via email or social media. Good luck choosing your musician website domain name! Support the Unstarving Musician The Unstarving Musician exists solely through the generosity of its listeners, readers, and viewers. Learn how you can offer your support. This episode was powered by Music Marketing Method, a program for independent musicians looking to grow their music career. Music Marketing Method was created by my good friend Lynz Crichton. I'm in the program and I'm learning tons! I'm growing my fan base and learning about many ways that I'll be earning money in the new year. It's also helping me grow this podcast. How cool is that? To lean more and find out if Music Marketing Method can help your music career, visit UnstarvingMusician.com/MusicMarketing. This episode of the was powered by Liner Notes. Learn from the hundreds of musicians and industry pros I've spoken with for the Unstarving Musician on topics such as marketing, songwriting, touring, sync licensing and much more. Sign up for Liner Notes. Liner Notes is an email newsletter from yours truly, in which I share some of the best knowledge gems garnered from the many conversations featured on the Unstarving Musician. You'll also be privy to the latest podcast episodes and Liner Notes subscriber exclusives. Sign up at UnstarvingMusician.com. It's free and you can unsubscribe at anytime. Mentions and Related Episodes How to Choose the Right Domain Name (blog post by Dreamhost See the latest deals from Dreamhost Google keyword planner Typo squatting Domain Wheel domain name generator Wayback Machine  Whoxy NameCheckr.com  New Gods Part 2, by Robonzo & Peter Rand (music video) Subscribe to Robonzo's artist YouTube channel    Free vs Paid Hosting For Musician Websites (Ep 239)  Why Do I Need A Musician Website? (Ep 237) New Gods Part 2 Co-Writer Peter Rand (Ep 205) Resources The Unstarving Musician's Guide to Getting Paid Gigs, by Robonzo Music Marketing Method – The program that helps musicians find fans, grow an audience and make consistent income Bandzoogle – The all-in-one platform that makes it easy to build a beautiful website for your music Dreamhost – See the latest deals from Dreamhost, save money and support the UM in the process. More Resources for musicians Pardon the Interruption (Disclosure)  Some of the links in this post are affiliate links. This means I make a small commission, at no extra charge to you, if you purchase using those links. Thanks for your support! Visit UnstarvingMusician.com to sign up for Liner Notes to learn what I'm learning from the best indie musicians and music industry professionals. Stay in touch! @RobonzoDrummer on Twitter  and  Instagram @UnstarvingMusician on Facebook  and  YouTube

In episode 105 of the podcast we interviewed Gabriel Friedlander the Founder of Wizer a Cyber-Security Training Company. We spoke about why having a cyber-security awareness program is important as well as ensuring our families have access to training too. Gabby spoke about the importance of storytelling through short videos and how Wizer creates these […] The post Why Cyber-Security Awareness Videos Help Protect Your Brand and Employees – An Interview with Gabriel Friedlander appeared first on PreparedEx.

You need to protect your brand, which costs money but you're overpaying! Matt LeBaron is the Founder and CEO of Revvim. He's a database architect turned growth marketer that has been involved in online startups since 1997. In this episode, you'll learn how to protect your brand better while spending less (particularly on search ads), The post How to stop overpaying to protect your brand with Matt LeBaron appeared first on WebMechanix.

Today, we are talking about all things trademark and I have the epitome of the perfect guest today. Introducing the baddies of lawyers, Chandler J Esquire. Chandler is a lawyer, entrepreneur, educator, and also phenomenal community builder. She helps entrepreneurs implement a strong legal foundation for their business so you can confidently scale and grow your business in a stress-free way. In this episode, we talk all about brand ownership, contracts, how to protect your business, and how to stay in CEO mode. Connect with Chandler @lawyerchandlerj @naughtypreneur Resources mentioned in this episode: Use code “WILDWOMN” to get $20 off all products DIY Contract Templates Asset Protection Program LLC in 1,2,3 --- Support this podcast: https://anchor.fm/the-wild-womn-hotline/support

In this episode of the Decide It's Your Turn™ Podcast, intellectual property lawyer Whitney Bower walks you through how to legally protect your brand and the importance of maintaining your own unique voice in the online space. In this episode you will learn:The Importance of Trademarking your businessThe difference between purchasing a domain and securing a TrademarkHow to protect your brand in the online spaceAbout Whitney's course and how they can benefit your businessIf you enjoyed this episode, make sure and give us a five star rating  and leave us a comment on iTunes, Podcast Addict, Podchaser and Castbox about what you'd like us to talk about that will help you realize that at any moment, any day, you too can decide, it's your turn! Christina Lecuyer's Bio:Christina Lecuyer is a former Professional Golfer, a three-time reality television competitor, Confidence + Mindset Coach, Motivational Speaker, and Founder of Women with C.L.A.S.S. Mastermind, as well as Decide It's Your Turn: Women's Weekend. Christina's mission in life is to empower people to fully live in their purpose, confidently and successfully! Decide It's Your Turn! PodcastResources and Links:Christina Lecuyer's WebsiteFollow us on InstagramFollow us on FacebookLooking for our Tweets?Christina Lecuyer on YouTubeHashtags : #justbe #worthaf #livealifeyoulove

It's no secret that Amazon is the biggest eCommerce website in the world right now.But most people fail to realize that Amazon is a platform that they need to take advantage of to grow their brand and consistently increase revenue and brand awareness.Shannon's mission is to help brands do exactly that!After nearly a decade of helping brands launch and optimize their Amazon stores, Shannon has created a killer course dedicated to teach eCommerce brands everything they'll need in their Amazon selling journey. In this episode of Mission Control, our guest, Shannon Roddy, talks about why eCommerce brands should utilize Amazon as a reliable and consistent lead generation channel, and how to do that using proven and up-to-date strategies to increase sales.Get in touch with Shannon:LI: Shannon Roddy https://www.marketplacesellercourses.com/ https://avenue7media.com/https://ave7.com/day2podcast  Download The The Ultimate Amazon Seller's Checklist HEREMeet the Mission Control hosts:Alex's specialty lies in psychology, paid advertising, funnel building, technology, and finance. He has managed millions of dollars in ad spend on various social platforms, and solved complex problems with thousands of businesses.Dave has spent over 12 years in the industry where he has managed an e-commerce supplement shop for 8 years where they grew from 6 figures in yearly revenue to over 8 figures, managed millions in ad spend on Facebook, and founded a 7-figure fitness franchise marketing agency specializing in paid advertising, lead nurturing, and membership growth coaching which currently has over 100 clients. Produced by Victoria Martin (Petersen).Follow us on Instagram

Amazon Brand Registry is a critical element of your brand's success on Amazon. Once obtained, it offers tons of great benefits to brand owners, not only to grow their brand and sell more but also to protect and defend it from people out to benefit from your sweat.Even so, most brand owners are not fully leveraging the brand registry and don't understand how to get it, what it does, and, more importantly, what it doesn't do.Amazon Brand Registry is a suite of tools designed to help you launch grow, protect your brand, and create a better Amazon customer experience.Of all Amazon programs, the Brand Registry is arguably the most vital to the success of a brand on Amazon, with Amazon advertising being a close second.In this episode, I am joined by Shannon Roddy as we answer your most burning questions about the Brand Registry.Key Takeaways- What is Amazon Brand Registry (02:18)- Amazon's IP Accelerator program (03:25)- The benefits of Brand Registry (05:34)- The power of brand demographics data (11:50)- Protections offered by Amazon Brand Registry (14:27)- What Brand Registry doesn't do (18:43)- Biggest mistakes brands enrolled in Brand Registry make (23:15)Additional resources:- Schedule a FREE consultation with the Ave7 team- Grab the FREE Amazon Seller Central Checklist- Get the book “The Amazon Jungle” book by Jason Boyce- Learn more about Avenue 7 Media----Day 2 Podcast has a goal of helping Amazon sellers learn how to launch, grow and protect their brand on the world's largest online marketplace (and beyond).Follow us on your favorite podcast platform so you never miss an episode!

Today's guest is Lerae Funderburg, an Attorney & Wellness Coach who protects brands and energies through her legal practice and holistic wellness company Elevate Legally. On today's episode we get the legal basics 101 version of what you should be thinking of when starting or running a business. Lerae also shares the personal journey that led her to founding her wellness company in addition to her legal practice, and the importance of releasing the baggage of what no longer or never has served you, so you can show up in the world as all that you truly are. To learn more about Lerae's businesses or to inquire about legal services, connect with her on Instagram @zenlawyermommy.

Have you taken the necessary steps to protect your brand and intellectual property, sis? If the honest answer is no, today's guest is dropping jewels and sharing wisdom just for you. As the founder and managing attorney of C. Handy Law, Casey Handy-Smith runs a virtual business and entertainment law firm serving influencers, thought leaders, and creatives. Over the past several years, Casey has helped countless clients (including yours truly) navigate the legal side of their businesses through intellectual property protection and contract negotiation. Casey is also the founder of Boss Contract Society, a done-for-you contract template shop for online entrepreneurs. Take a listen and find out why it's so important for us to protect the dopeness we're creating with tips you can apply to your business immediately. Produced by Dear Media