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What does it really take to make housing more attainable? This week on From the Rooftops, I'm looking at several very different proposals aimed at housing affordability and homeownership, starting with a proposed rent stabilization ordinance in Santa Barbara, California. The Santa Barbara City Council approved a draft Residential Rent Stabilization and Rental Registry Ordinance with amendments and sent it forward for formal introduction. The proposal includes annual rent adjustments equal to 60% of the Consumer Price Index or 3%, whichever is lower, along with a seven-member, tenant-majority Rent Stabilization Board. I'm also digging into a request from Rep. Lauren Boebert for federal regulators to explore mortgage underwriting and credit-score reforms. Her letter calls for consideration of more flexible down-payment requirements, rental-payment history and nontraditional income patterns when evaluating borrowers. For REALTORS® and other commission-based or self-employed workers, that last piece should sound familiar. Then there's the newly introduced Homeownership Promise Act from Sen. Jeff Merkley, cosponsored by Sen. Ron Wyden. The proposal would create Homeownership Promise Accounts offering eligible first-time homebuyers a $5 federal match for every $1 saved toward a down payment. It's a proposed bill, not a $50,000 homebuyer giveaway that's available today. I also return to Western North Carolina two years after Hurricane Helene with a story from my latest Bricks and Grit about a family whose nine-month-old home was destroyed in a landslide while the mortgage remained. Through Patriot Relief, I've seen firsthand how complicated housing becomes when the house itself is gone but the financial obligations remain. Housing affordability touches rental policy, mortgage qualification, down payments and what happens to property owners after disaster. REALTORS® need to understand what is actually being proposed before our clients encounter the headline. This week's From the Rooftops was prerecorded while I'm in Louisiana with Louisiana REALTORS®. Premieres Thursday at 9:00 AM ET. Chapters 0:00 Why housing attainability matters more than affordability 2:10 Santa Barbara proposes disastrous rent control plan 4:39 Tenant-controlled boards will worsen housing shortages 6:46 Mortgage qualification changes aim to help first timers 10:46 Down payment myths keep buyers out of the market 12:33 Government down payment plans will fuel inflation 17:42 Mortgage rates rise because of global economic shifts 23:29 Banks fail families after natural disasters strike ––––––––––– Leigh Brown is a REALTOR®, broker-owner, auctioneer, national keynote speaker, and author whose work helps professionals lead with confidence, communicate with purpose, and build businesses rooted in trust and relationships.
On this week of the Jay Pitts Show, we're kicking things off with a rant about UofL football after the Cardinals suffered a tough 30–27 loss to Wake Forest last weekend.Then we're diving into a debate happening in the real estate world: should Realtors start charging for showings and offering other services à la carte? We share our thoughts on where the industry could be headed, what clients should actually be paying for, and why the way agents carry themselves online matters more than ever.Finally, we break down what's happening with mortgage rates and discuss how the economy, government policy, and the broader political environment can influence where rates go next—and what all of it means for buyers, sellers, and Realtors trying to navigate today's market.Submit your questions for Jay and Ryan to answer on the podcast here!
We had a great conversation with Philly guy and Sixers icon Pat Croce about his new book Enjoy Your Self, working out with Shawn Bradley, his time with Allen Iverson, and so much more. Thanks Pat!You can pre-order Enjoy Your Self here: https://www.patcroce.com/buy-the-book. The Rights To Ricky Sanchez is presented by Draft Kings. Adam Ksebe is the official Realtor of the Ricky, text or call him at 302-864-8643 or go to buyindelaware.com.Dr John Masterson is the official urologist of the Ricky. Make an appointment at brandywineuc.com/ricky. Briggs Auction Is the official auction of the Ricky at briggsauction.com. Surfside Iced Tea and Vodka is the official canned cocktail of the Ricky.
Send me a message If you want more listings, your marketing is probably working against you without you even realizing it.Here's the stat that explains why: 63% of sellers use an agent they've already worked with or been referred to. Only 38% of buyers do the same. Sellers aren't finding their agent on social media the way buyers are, which means most agent content, even really good content, is quietly buyer-facing and doing almost nothing to attract listings.This episode breaks down four specific content buckets that actually speak to homeowners and sellers, not just buyers.In this episode:The Equity Wake-Up Call: why specific, unrounded dollar figures make homeowners pay attention in a way vague percentages never willPeel Back the Curtain: why showing the messy behind-the-scenes of a transaction builds more trust than just posting "sold" signsProof and Possibility: real client stories, real numbers, and why calling out agents who "buy the listing" with inflated prices builds massive trustThe Secret Sellers: how targeting move-up buyers instead of first-time buyers quietly gets you a listing and a buyer at the same timeWhy pre-listing inspections, lease-backs, and mortgage assumptions are some of the most underused teaching topics in real estate contentAsk yourself before every single post: does this actually appeal to a homeowner? If you want listings, that's the only question that matters.
Ep. 152 — Steady Leadership in Turbulent Times A Wisdom Conversation with Charita Williams Charita Williams knows something about leading when the ground shifts beneath you. She and Skip explore people-first leadership, career change, trust, grace—and what it takes to keep moving when the path ahead looks different than you expected. Wisdom Resources to Explore Connect with Charita on LinkedIn Matthew 6 — On Worry and Trust - a passage Charita turns to when life feels uncertain. The Greatest Commandment — Mark 12:28–31 - a helpful companion to Skip and Charita's conversation about loving others, extending grace and remembering ourselves in the equation. "My House Is Worth What?" — HGTV The series Charita recalls appearing on during her unexpected chapter in real estate. Goldie the Comedian - check out Charita's significant other on Instagram Why This Episode Matters If you find yourself immersed in a season of change, you're in good company. Two out of three listeners in our 2026 Podcast Listener Survey told us they're navigating one, too. Charita knows that territory. Her career has included success, reinvention, reorganizations and an unexpected ending. Her perspective is a useful reminder that when the path changes, we can change with it—without losing ourselves along the way. A Memorable Wisdom Quote "That same grace that I give other people, I've gotta extend to myself as well." — Charita Williams What You'll Discover Why Charita puts people and trust ahead of KPIs The leadership lesson she's carried since age 16 Why good leaders aren't afraid to get into the trenches What reorganizations taught her about navigating change Why Charita believes "coaching is a gift" at any stage of a career About Our Wise Guest: Charita Williams Charita Williams built much of her career in telecommunications, working with AT&T, Verizon and Frontier Communications and rising from directory-assistance operator to senior management. Her path hasn't been a straight one. Charita has also worked in real estate and dabbles in interior decorating. Her love of houses and design led to two appearances on HGTV. Charita is not only a gifted business leader and motivator, she's also a licensed Realtor, community servant and a proud mother. She joined us for this wisdom conversation from her home in Tampa, FL. Episode Chapters 00:59 — Meet Charita Williams 03:34 — The wisdom conversation begins 05:03 — Skip and Charita reconnect at Frontier 07:16 — People-first leadership 08:21 — A leadership lesson that began at age 16 10:04 — Reorganizations, career turns and learning to pivot 13:42 — Kindness, compassion and grace 16:40 — Charita reveals her Main Thing 20:25 — Putting wisdom to work when life gets hard 26:19 — Career wisdom for what's next Credits Editor + Technical Advisor Bob Hotchkiss Brand + Strategy Advisor Andy Malinoski PR + Partnerships Advisor Rachel Bell Marketing, Social Media and Graphic Design Chloe Lineberg Stay Connected with Us on Social YouTube @themainthingpod Twitter @themainthingpod Instagram @themainthingpod Facebook @TheMainThingPod LinkedIn TikTok @TheMainThingPod Help Support and Sustain This Podcast Become a subscriber. Share the podcast with one or two friends. Follow us on social media @TheMainThingPod Buy some Main Thing Merch from our Merchandise Store. Buy a book from our curated wisdom collection on bookshop.org. Become a patron and support us on Patreon with funding. Purchase a set of Wisdom Cards from our store.
What if you could have hundreds of realtors looking for land deals for you? You don't need a big direct mail budget to make that happen. You need a phone, a simple offer, and consistent follow-up.I call realtors with vacant land listings that have been sitting for six months or longer. Sure, I'd love to buy the listed property at the right price, but that's not the biggest opportunity. I want that realtor to remember me when they find a motivated seller who needs cash and wants to sell quickly.That's why I'm willing to pay a 10% commission when an agent brings me a good off-market deal. Talk to five realtors a day, follow up every 30, 60, and 90 days, and you can build a powerful network of agents bringing opportunities to you. Pick a market, work the phones, build relationships, and keep following up.What's Inside: —Finding opportunities through older vacant land listings—Why I'll gladly pay realtors a 10% commission—Turning simple realtor conversations into long-term deal flow—Why consistent follow-up is the key to this strategy
Real estate has made me a lot of money, but one of the unexpected blessings? It taught me how to communicate better with my husband.
A buyer can love the house, like the neighborhood and still walk away without making an offer. That is the reality agents are seeing more often in today’s new-home market, where financing, incentives and the sheer number of choices can make the final decision harder than finding the house itself. That uncertainty has changed the way builders sell homes, too. Casey Wood, partner and broker with Hillwood Realty, works primarily with new home builders across Northeast Georgia. From his perspective, the market isn’t simply slowing down or speeding up. It is forcing builders and real estate professionals to rethink how they approach land acquisition and sales. He joins host Carol Morgan on Atlanta Real Estate Forum Radio to discuss the advantages of new construction, shifting buyer behavior, the role smaller builders play in the housing market and why he is watching Northeast Georgia closely. Builders Are Turning Interest Rates Into a Sales Tool Interest rates have made it harder for some homeowners to leave a house with a mortgage in the 2% or 3% range. Buyers who don’t have an existing mortgage face a different problem: They may like a new home but struggle with the payment at today’s rates. Builders are responding by treating financing as part of the home sale rather than leaving the issue entirely to the buyer. Some are working with lenders to contribute significant amounts toward mortgage rate buydowns. In certain cases, the savings can extend for much of the life of the loan. That strategy gives new construction an advantage that resale sellers typically can’t match. A builder can incorporate the cost of a rate buydown into its sales strategy, while an individual homeowner selling a resale property generally has fewer options for addressing a buyer’s long-term financing costs. The result is changing the conversation. Instead of simply comparing the price of a new home with the price of a resale, buyers can look at the payment, incentives and overall cost of ownership. And financing isn’t the only reason Wood sees value in new construction. “Why not just go ahead and pick out your finishes, finance that into the house, and you move in and it’s all done turnkey,” he said. For buyers who don’t have another $50,000 or $100,000 sitting in the bank for renovations after closing, that matters. A new home can allow them to make those decisions before move-in and roll eligible costs into the purchase rather than tackle them afterward. The Bigger Shift May Be How Buyers Make Decisions The financing conversation explains part of today’s hesitation, but Wood has noticed another change that may be just as important: Buyers are taking longer to decide. Hillwood Realty monitors community traffic each week. Buyers who once might have purchased after one or two visits now often want to compare nearly every available option before committing. “Buyers used to come in; they may buy on their first visit and very frequently on their second,” Wood said. “But now they’re much more reluctant to pull the trigger.” The longer a buyer waits, the more communities, homes, incentives and financing scenarios they may add to the comparison. This often leads to what Wood calls “decision fatigue.” Instead of viewing that hesitation as a reason to push harder for a sale, Hillwood’s agents spend more time figuring out what is keeping a buyer from moving forward. Builders are adjusting, too. Builders have become more willing to listen to buyers and make changes when possible. That could mean identifying a concern about the home, finding a way to address it or simply understanding what the buyer needs to feel comfortable making a decision. “They’re really willing to be flexible and sit down and see what is maybe the buyer’s holdup, or what it is that would make this home a perfect home for the buyer rather than just a cold no,” Wood said. Today’s buyer doesn’t necessarily need more choices. In many cases, they need help making sense of the choices they already have. Smaller Builders Can Compete Where Big Builders Can’t The same kind of flexibility is giving smaller builders an opening on the land side of the business. A national builder may not want to spend the time and money required to rezone five acres for a handful of homes when the same process could support a much larger project elsewhere. A smaller builder can look at that same land differently. “The smaller builders, they’re coming in and finding these what I call A-plus locations that may have a few acres, subdividing that and having really successful developments on just out parcels that were overlooked by the big national and regional builders,” Wood said. Rather than waiting for another large tract to become available, smaller builders can piece together projects in established or growing areas where buyers already want to live. They may also face less competition because the sites don’t fit the typical development model of a national company. That can mean something different for buyers, too: A new home doesn’t have to come with hundreds of neighbors and a massive amenity package. Northeast Georgia Could Benefit From That Model “I’m excited about the Athens corridor up 316 from Gwinnett towards Athens and even beyond out towards Oconee County,” Wood said. Oconee County offers a particularly interesting example. Local officials have taken steps to manage growth and protect infrastructure while the area continues to attract residents. The result is a market that can support everything from million-dollar homes on two- to five-acre properties to new communities offering lower price points. Hillwood Realty is putting more resources behind that growth. The brokerage recently opened an office in Statham, giving its team a base to serve builders and homeowners in the Athens area. Several of its builder clients also have acquired homesites in The Georgia Club. The move isn’t simply about opening another office. It reflects where Wood believes housing activity can grow as buyers look beyond Atlanta’s traditional suburban growth patterns. There’s Opportunity Even as the Market Slows “Whether it’s picking up or a slowdown, whatever, I’m excited about opportunity during every slowdown,” Wood said. People will continue to move even when sales activity slows because families grow, jobs change, homeowners downsize and people relocate to be closer to relatives. That leaves Hillwood focused on something broader than the next market forecast: staying close to the builders creating the product, understanding what buyers need to make a decision and identifying the Northeast Georgia communities where its clients see room to build. To learn more about Hillwood Realty and its latest projects, visit HillwoodRealty.com. About HillWood Realty Founded in 2017, HillWood Realty is a full-service real estate brokerage dedicated to helping buyers, sellers, investors, builders and landowners achieve their real estate goals throughout North Georgia and the greater Atlanta region. Specializing in luxury homes, new construction, residential real estate and land sales, the firm combines local market expertise, personalized service and innovative marketing strategies to deliver exceptional results. Through a client-focused approach and deep industry relationships, HillWood Realty provides trusted guidance across every stage of the real estate journey. To learn more, visit www.HillWoodRealty.com. Podcast Thanks Thank you to Denim Marketing for sponsoring Atlanta Real Estate Forum Radio. Known as a trendsetter, Denim Marketing has been blogging since 2006 and podcasting since 2011. Contact them when you need quality, original content for social media, public relations, blogging, email marketing and promotions. A comfortable fit for companies of all shapes and sizes, Denim Marketing understands marketing strategies are not one-size-fits-all. The agency works with your company to create a perfectly tailored marketing strategy that will suit your needs and niche. Try Denim Marketing on for size by calling 770-383-3360 or by visiting www.DenimMarketing.com. About Atlanta Real Estate Forum Radio Atlanta Real Estate Forum Radio, presented by Denim Marketing, highlights the movers and shakers in the Atlanta real estate industry – the home builders, developers, Realtors and suppliers working to provide the American dream for Atlantans. For more information on how you can be featured as a guest, contact Denim Marketing at 770-383-3360 or fill out the Atlanta Real Estate Forum contact form. Subscribe to the Atlanta Real Estate Forum Radio podcast on iTunes, and if you like this week's show, be sure to rate it. Atlanta Real Estate Forum Radio was recently honored on FeedSpot's Top 100 Atlanta Podcasts, ranking 11th overall and number one out of all ranked real estate podcasts. The post Hillwood Realty: Small Builders, Big Openings appeared first on Atlanta Real Estate Forum.
AI is changing cybersecurity, and scammers are changing with it. This week, HAR Director of IT and Security Edward Moncur discussed emerging threats, AI-powered scams, and practical ways REALTORS® can protect themselves, their businesses, and their clients. Check out FOREWARN: https://cms.har.com/forewarn/ HAR Safety Resources: https://cms.har.com/safety/ Make sure to register for HAR Engage: https://engage.har.com/event/home/2026harengage Sign up for Free Industry News Subscriptions for HAR Members here- https://www.harconnect.com/free-industry-news-subscriptions-for-har-members/ Are you an HAR MLS Platinum Subscriber? Join our Facebook Group! Click to join. Sign Up for your free Real Estate News Subscription here. Sign up for your free Inman Select Subscription here. Follow us on Facebook, Twitter, Instagram, YouTube , and LinkedIn.
NC REALTORS® Local Advocacy Director Maurice Brown interviews top-producing real estate agent Christy Ferguson about her nearly decade-long service—including her tenure as chairperson—on the City of Gastonia Planning Commission. From navigating chaotic, public hearings to mastering long-term comprehensive plans, Ferguson breaks down how real estate pros can step up and use their unique voices to directly shape the future of their local communities.
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Travis Winfield joins this week's episode to discuss the do's and don'ts of working with military clients and shares opportunities that exist for veteran homeownership.Full Description / Show NotesTravis's career history and backgroundHis personal real estate experiene storyWhere agents go wrong when it comes to working with military familiesWhat agents need to know about working with military familiesThe types of programs and loans avaliable to military and veteransHow we can better educate the community and REALTORS on opportunities that exist for veteransHow to build client trustThe benefit to your business when working with military clients
Apply here: http://bit.ly/4w0Hg5wThe episode highlights how real estate agent Justin Gagola has boosted his businessthrough professional social media strategies, achieving an impressive lead conversion rateof 15% to 20%. Throughout the interview, Justin explains that his success stems fromoffering a service centered on trust and the client's long-term needs, avoiding pressure forimmediate sales. He also addresses key aspects of scaling his career, such as theimportance of delegating property showings to a dedicated showing agent so he canfocus on negotiations. Additionally, he reflects openly on managing work-related anxiety,maintaining consistency in phone follow-ups, and balancing professional demands withfamily life.00:00 – 00:49 | Intro / Key episode preview01:00 – 1:45 | Introduction to Justin Gagola and his career path01:30 – 2:00 | How social media skyrocketed sales02:13 – 3:00 | The secret behind a 20% lead conversion rate03:10 – 3:00 | Sales strategy: Selling without pressuring the client03:36 – 4:20 | His prospect follow-up method04:25 – 6:10 | Balancing real estate work with family life and relationships06:33 – 7:00 | Dealing with anxiety and learning to disconnect from work07:38 – 11:00 | Tasks to delegate: The need for a Showing Agent09:30 – 11:00 | How to delegate property showings without losing client trust11:27 – 13:00 | How many real estate conversations should you have daily?13:20 – 14:50 | The key to not losing sales: The urgency of scheduling appointments15:00 – 16:00 | Overcoming market uncertainty and a lack of sales16:20 – 18:00 | The mindset for building a career based on lifelong clients
This week we're doing a little podcast therapy of our own, because burnout comes for all of us. We started this episode because we needed it, and if we're honest, we figured a lot of you needed it too. So instead of just handing you a list of quick fixes, we decided to do the harder thing first: name it. Burnout, it seems, can come at us for a lot of reasons. We're breaking burnout down two ways. First by where you are in your career: seasoned agent, new agent, or part timer. Then by the universal types that don't care about your years in the business at all: market related, personality based and situational. We even confess our own personal "burnout cocktails" so you know you're not alone. This one is part pep talk, part permission slip. You don't have to quit. You just have to learn to rest. Here's what we cover in this episode: Why we're starting with "name it to tame it" instead of jumping straight to tips Seasoned agent burnout: seeing the process and consumer get more difficult New agent burnout: rejection, comparison, and the overwhelm of trying to learn everything at once Part time agent burnout: the honest conversation about whether your goals actually match the effort you're able to give Market related burnout: rising interest rates, affordability struggles, and a real client story about a buyer's max budget dropping almost overnight Feast or famine burnout: the cycle of busy to crickets to panic, and why real estate paychecks are always "future" money Comparison driven burnout and why social media numbers are just a vanity metric Systems failure burnout: chasing shiny new tools instead of building repeatable systems Financial stress burnout, and why we think it's the most dangerous type of all Practical ways to rest without quitting Key Quotes & Takeaways: "You have to name it to tame it." -Dr. Daniel Siegel "Learn to rest, not to quit." -John Greenleaf Whittier "Don't kill yourself for a job that would replace you in a week." -Alissa "The goalposts do continually move. No matter how well you do, you're constantly climbing the mountain, and you're never at the top." -Katy "Grant me the serenity to accept the things I cannot change." -serenity prayer Products, People & Previous Episodes Mentioned: Episode 3: Mindset Meltdown (hustlehumblypodcast.com/3) Agent Systems 101 (agentsystems101.com) Hustle Humbly Community (hustlehumblypodcast.com/membership) Want to toast someone on the show? Send us a voice or video message with your name, who you're toasting, and why! Email it to team@hustlehumblypodcast.com. Leave us a review at http://ratethispodcast.com/hustlehumbly Get your FREE Database Template: http://hustlehumblypodcast.com/starthere Email Templates 101: http://emailtemplates101.com Agent Systems 101: http://agentsystems101.com All Resources: http://hustlehumblypodcast.com Submit your topic ideas and toasts to Team@HustleHumblyPodcast.com Music: Straight A's by Connor Price → https://connorprice.shop/ The Good Life by Summer Kennedy → https://soundcloud.com/summerkennedy/the-good-life Be The One by Matrika → https://uppbeat.io/t/matrika/be-the-one
Keeping it Real Podcast • Chicago REALTORS ® • Interviews With Real Estate Brokers and Agents
Welcome to our monthly feature Unpopular Real Estate Opinions with Chris Linsell. In this episode Chris and DJ tackle some of the biggest questions facing agents today. They discuss how AI could reshape the real estate profession, why relationship-building and expertise may become more valuable than ever, and what agents need to do to stay relevant as technology takes over more of the traditional work. They also dive into the future of Zillow, Compass, and independent brokerages, exploring how changing business models and control of listings could reshape the industry. Please check Chris' profile on LinkedIn. If you'd prefer to watch this interview, click here to view on YouTube! This episode is brought to you by Real Geeks and Courted.io.
Fearless Agent Coach & Founder Bob Loeffler shares his insights on Developing the Habits of Fearless Agent Coaching Clients and how it's making his Students rich! Fearless Agent Coaching is the Highest Results Producing Real Estate Sales Training and Coaching Program in the Industry and we can prove it will work for you if it's a good fit! Call us today at 480-385-8810 to see if it may be  good fit for you! Telephone Prospecting for Realtors means Cold Calling, Door knocking, Calling for Sale By Owners, Calling Expired Listings, Calling your Sphere of Influence, Farming, Holding Open Houses, but Fearless Agent Coaching Students di all of these completely differently and get massively better results! Find out how! Listen in each week as Bob gives an overview and explains the big ideas behind making big money as a Fearless Agent! If you are earning less selling real estate than you wish you were, and you're open to the idea of having some help, We are here for you! You will never again be in a money making situation with a Buyer, Seller or Investor and not have the right words! You will be very confident! You will be a Fearless Agent! Call Bob anytime for more information about Fearless Agent Coaching for Agents, Fearless Agent Recruiting Training for Broker/Owners, or hiring Bob as a Speaker for your next Event! Call today 480-385-8810 - or go to https://fearlessagent.com Telephone Prospecting for Realtors means Cold Calling, Door knocking, Calling for Sale By Owners, Calling Expired Listings, Calling your Sphere of Influence, Farming, Holding Open Houses, Spin Selling, but Fearless Agent Coaching Students do all of these completely differently and get massively better results! Find out how! Are You an Owner of a Real Estate Company - need help Recruiting Producing Agents - Call today! 480-385-8810 and go to FearlessAgentRecruiting.com and watch our Recruiting Video Real Estate Realtor training Real estate training real estate coaching real estate speaker real estate coach real estate sales sales training realtor realtor training realtor coach realtor coaching realtor sales coaching realtor recruiting real estate agent real estate broker realtor prospecting real estate prospecting prospecting for listings calling expired listings calling for sale by owners realtor success Best Realtor Coach Best Real Estate Coach Spin SellingSupport the show: https://fearlessagent.comSee omnystudio.com/listener for privacy information.
On today's episode, Matt speaks with Realtor team Shea Pilsbury and Matt Munson about a wide range of topics that can help you get "unstuck" in today's expensive and competitive real estate market. What repairs should I prioritize for a sale? Is an ADU (accessory dwelling unit) an option? What if I want to downsize and buy a new home in cash, but don't want to rush my next purchase? Shea and Matt offer a huge number of ideas about how to make the right move for you. This episode can spark some ideas for you, but working with a knowledgeable agent or team can help you find a successful plan.
More real estate leads will not automatically fix a real estate business that is already leaking opportunity.If you're a real estate agent doing 5–10 deals a year and your pipeline feels inconsistent, the first question should not always be, “Where can I buy more leads?”The better question is:Do I actually have a lead problem, or do I have a process problem?In this video, I break down how I would look at a real estate business before spending more money on lead generation, why follow-up and conversion matter just as much as lead volume, and how to tell when you've actually earned the right to scale a lead source.Because a lead is not a closing.It's an opportunity to start a conversation.And if the business is not consistently turning opportunity into conversations, appointments, clients, and closings, adding more volume can simply make the leak more expensive.We also talk about why “bad leads” are not always the full story, why fast response is only the beginning of good follow-up, and how to decide whether the right move is more opportunity or a better process.More leads can grow a good system. They don't create one.
What can a cruise ship teach you about becoming a better real estate agent?A lot more than you might think.In this episode of Real Estate School, Tony Acosta shares one of the biggest lessons he took away from a recent family cruise: great service isn't just about having good systems. It's about paying attention to the small details that make people feel remembered, understood, and cared for.Real estate agents spend a lot of time building processes, scripts, CRMs, follow-up systems, buyer presentations, and transaction checklists. Those systems matter. But when every client receives exactly the same experience, great systems can start to feel robotic.That's where hospitality comes in.Tony explains how cruise ship employees combine repeatable systems with personalized service—and how real estate agents can apply the same principles to buyer showings, client communication, follow-up, and the entire home buying and selling experience.You'll learn how to gather and remember client preferences, create simple moments of "surprise and delight," personalize your systems without making your business inefficient, and build a client experience people actually remember.You'll also hear why waiting until closing to create that experience may be too late. A closing gift is great—but hospitality should begin long before your client gets the keys.Sometimes becoming a better Realtor isn't about another sales script or lead generation strategy. Sometimes it's as simple as remembering someone's favorite drink.Real Estate School with Tony Acosta is a real estate training podcast covering real estate sales, lead generation, prospecting, communication, client experience, negotiation, marketing, productivity, and the practical skills agents need to build a successful real estate business.Real Estate School: the stuff they don't teach you in real estate school.
Luke McDonough is a Minneapolis-based real estate professional and co-founder of Harvest, a private real estate investment community for accredited investors. A Twin Cities native with a background in advertising and acting, Luke returned to Minneapolis and built a career in urban real estate. He serves as Director of Multifamily Leasing at DRG, overseeing luxury apartment leasing in Minneapolis. With nearly a decade of real estate experience, he co-founded Harvest with Kyle Peters to give investors access to vetted real estate opportunities, community, and education. www.joinharvest.co
Home Loans Radio 09.26.2026 with That Mortgage Guy Don- Purchase buyers are snagging great deals as sellers offer incentives!www.thatmortgageguydon.com
Welcome to Winning in Real Estate, a real estate podcast for agents, brokers, and real estate professionals who want to build a profitable, sustainable business—not just close the occasional deal.Hosted by real estate executive, broker, and author Courtney King, this podcast covers the strategies that matter most to building a successful real estate career: real estate business planning, lead generation, sales, client service, systems, productivity, mindset, multiple income streams, and building long-term wealth.Inspired by Courtney's book and companion workbook, Winning in Real Estate (to be released Q4 2026), each episode brings practical insights and real-world strategies to help you build—or rebuild—a real estate business designed to last.Whether you're a new real estate agent, an experienced REALTOR®, a broker, or a real estate professional ready for your next chapter, this podcast is your guide to winning in real estate.
In this episode of The Brave Enough Show, Dr. Sasha Shillcutt and guest Amy Mosser discuss: Navigating different chapters in career and life Learning to stop shrinking and start playing bigger in business and in life Defining success on your own terms Guest Info: Amy Mosser is a serial entrepreneur, coach, top-producing Realtor, investor, and co-host of Meet Me in the Penthouse. She has spent her career building businesses, creating community, and helping women discover their potential, build lasting legacy, and live lives of greater purpose, confidence, and impact. LinkedIn Follow Brave Enough: WEBSITE | INSTAGRAM | FACEBOOK | TWITTER | LINKEDIN Join The Table, Brave Enough's community. The ONLY professional membership group that meets both the professional and personal needs of high-achieving women.
Susan Dakak's story starts in Baghdad and keeps unfolding through Tennessee, engineering, and an unexpected mission: use everyday conversations to lower the temperature in a heated world. When Susan talks about “peace,” she doesn't mean avoiding hard things. She means learning how to communicate before issues turn into conflict and teaching the next generation to solve problems without hate. Along the way, she shares the moments that shaped her identity. If you are looking for a Realtor, don't forget to call The Landes Team to help you buy and sell! Yvonnca LandesRealty Executives Associates865.660.1186 or 588.3232www.YvonncaSellsRealEstate.comAdrienne LandesRealty Executives Associates865.659-6860 or 588.3232Click here: https://linktr.ee/talkintnwithyvonncaTurning Knox Rental (Event Rental Services): www.turningknoxrental.comLandes Home Collection Online Store: www.landeshomecollection.comFor promotion inquires please contact Yvonnca Landes. 865-660-1186All Copy Rights are owned Yvonnca Landes and the Landes Brand ©. To gain legal access contact David Landes 865.660.6860 or theappraisalfirm@charter.net Produced and engineered by: Adrienne LandesThank you for listening! Follow us on social media! https://linktr.ee/talkintnwithyvonnca
Austin Quick spent years engineering suspensions for Stewart-Haas Racing before trading race weekends for family dinners and a real estate career. He's a third-generation Realtor with Ivester Jackson Christie's International Real Estate. His grandmother started the family business in Flagstaff in the '70s, and he grew up cleaning rental houses on weekends.Austin and Jeff talk about how his mom got through the 2008 downturn by switching from sales to buying and renovating. They also dig into why the Townes at Maxwell in downtown Huntersville are drawing investors, with new construction, strong rents and the future Red Line commuter rail nearby. Plus: why human connection matters more than ever in the age of AI, and what Austin loves most about living on the lake.https://austinquickrealestate.com/Links:thebestoflkn.comHosted by:Jeff HammLKNreal.comJeff Hamm is a North Carolina real estate broker with Ivester Jackson | Christie's International Real Estate, serving Lake Norman, North Carolina. He specializes in luxury and waterfront property, golf and lakefront communities, condominiums, active adult and family-friendly neighborhoods, and short-term rental and investment purchases – with a particular focus on buyer representation, where his relationships with the region's top listing brokers, builders, and designers give his clients a measurable edge.Jeff is also the founder and host of The Best of LKN, a podcast, newsletter, and media platform that has spotlighted the Lake Norman area's most admired small businesses, nonprofits, and entrepreneurs since 2020. He publishes the annual Lake Norman Visitors Guide, regular market reports, and hosts The Best of Lake Norman Business Network.Support the show
How much time and money are you putting into marketing that isn't actually generating business?Michael Cunniff, owner of The Super Agency, joins Miami and RWorld Talk to break down what Realtors® are getting wrong about marketing, social media, and video, and what they should be doing instead.Michael explains why agents should stop relying entirely on marketing they "rent," why 500 local people who know and trust you can be more valuable than 50,000 followers, and why conversations, DMs, and relationships matter more than likes and views.We also get into AI search, websites, Google, personal branding, speed to response, creating authentic content, and the balance between old-school prospecting and new-school marketing.Plus, Michael lays out what he would do during his first 90 days if he had to become a Realtor® in South Florida today with zero followers, zero leads, and a limited marketing budget.If your marketing isn't turning into actual conversations and business, this episode is for you.What's the biggest challenge you're facing with your marketing right now? Let us know in the comments.Chapters:00:00 Welcome03:08 Stop Renting Ads04:14 Authenticity Basics06:03 AI Content And SEO08:22 Own Your Platforms11:32 Google Yourself First15:20 Social Media Mistakes17:38 Consistency Builds Trust20:21 Show The Human22:37 500 Locals Beats 50K24:47 Speed to Response26:19 Quality Over Vanity27:24 Engage and Support29:16 Serve to Win31:47 Collaboration Beats Competition34:16 No Doom and Gloom35:26 Rookie 90 Day Plan38:47 Build Local Authority42:57 Old School Prospecting47:49 Stop Comparing, Start Helping49:03 Wrap Up FOLLOW US:Instagram: @miamirworldtalkTikTok: @miamirworld.talkWebsite: https://rworld.com/LISTEN ON AUDIO:Spotify: https://open.spotify.com/show/6TFUYs7cTWw539wUD7aLkE?si=79cdc73ede2f4828Apple: https://podcasts.apple.com/us/podcast/rworld-talk-south-florida-real-estate/id1671206655#MiamiRealtors #RWorld #RealEstate #SouthFlorida #Realtors #Marketing #ContentMarketing #VideoMarketing #DigitalMarketing #Leads #LeadGeneration #AI #Strategy #Entrepreneurship #BusinessGrowth #PersonalBrand
Everybody wants more leads. But what if finding more people isn't actually the biggest problem?In Episode 404 of The MindShare Real Estate Podcast, David Greenspan tackles one of the biggest challenges facing Realtors, sales professionals and small business owners today: getting attention in an incredibly noisy world.Between social media, email, podcasts, advertising, AI-generated content and endless notifications, consumers are being hit with more information than ever. David breaks down why some people still manage to stand out, why visibility doesn't automatically make you memorable, and what actually earns attention.From relevance and having a point of view to consistency, usefulness and building MindShare, this episode will make you rethink what lead generation really means.Because getting someone's contact information doesn't mean you've earned their attention - and earning their attention doesn't mean you've earned their trust.00:00 – Everybody Wants More LeadsWhy the idea of leads is so attractive — and why everybody wishes there was a magic place to get them.[4:12] – It's a Noisy Fucking WorldEmail, social media, podcasts, notifications, advertising and AI have created an enormous battle for attention.[6:00] – Why Do Some People Break Through?Luck, trends and algorithms can help, but becoming memorable is something different.[7:15] – Visibility Doesn't Equal AttentionWhy you can show up constantly and still be completely forgettable.[9:58] – Sameness Is the EnemyWhy doing more of what everybody else is doing usually just creates more noise.[13:28] – Attention Starts With RelevanceGetting into your customer's world and understanding what they actually care about.[15:00] – Information Is Cheap. Your Perspective Isn't.Why AI makes your experience, stories, opinions and point of view more valuable.[16:25] – How MindShare Actually Gets BuiltWhy familiarity, multiple touchpoints and consistency help turn attention into trust.[17:10] – AI Is About to Create a Lot More AverageWhat happens when everybody can instantly create decent content — and why being human matters more.[19:30] – Being Useful Still WinsWhy helping people remains one of the best ways to earn attention and become memorable.[22:20] – The Attention AuditA simple exercise to determine whether your marketing actually gives people a reason to notice and remember you.Related EpisodesEp399 | Keeping Up With The JonesesEp400 | Too Much Shit to Do? Here's How to Get the Right Shit DoneEp403 | Get Your Head Out of the Sand: Know Before You Follow
In this week's news roundup, Idealista lands its first big agency partner in France, Compass puts serious marketing money behind its exclusive listings, and a wave of leadership changes sweeps through the portal world.Chapters:00:00 Intro04:09 Idealista Signs Orpi In France15:43 Compass Launches See It First27:27 Portal Leadership Shake-Up37:13 Do Portal Leaders Need Portal Experience?Idealista Signs Orpi In FranceBarely a month after hiring a former Leboncoin executive to run France, Idealista has signed its first major partnership there with Orpi, a cooperative of 1,250 agencies. Simon Baker explains how Idealista built its position in Portugal and Italy, how long it could take to start charging French agents, and why smaller, lower funded players should be the most worried.Compass Launches See It FirstCompass has rebuilt its website and launched See It First, a brand for listings marketed only on Compass, backed by millions of dollars of consumer advertising. The team looks at the thin margins behind Compass's $11bn in revenue, why unique listings are the only real moat, and who should be worried: smaller brokerages first, then Zillow, Homes.com and Realtor.com.Portal Leadership Shake-UpA new president at Homes.com, a new head of real estate at Swiss Marketplace Group, a new MD at ImmoScout24, Rich Hayes leaving Zoopla, board changes at Rightmove and a new CEO at Boligportal, all in about ten days. Is it panic, fatigue or coincidence? Plus why the Homes.com search took two years, and whether you need to have run a portal to run one.Presented by:• Edmund Keith: https://www.linkedin.com/in/edmund-keith/• Harvey Hancock: https://www.linkedin.com/in/harvey-hancock/• Simon Baker: https://www.linkedin.com/in/stbaker/
The real estate market is SHIFTING, can you feel it? We have not had this many homes for sale in Halifax at one time since August 2019. Homes are sitting longer than sellers and Realtors are used to. Homes are having more and more price reductions to entice an offer from buyers.Buyers are taking their time on their home buying journey. They're taking into consideration the level of finishes, the level of upgrades, what they see that they need to renovate in a sellers home to make them comfortable enough to buy it. They're demanding the sellers pay for more improvements to the property before they agree to purchase it. They're considering the monthly mortgage payments, the cost of property taxes, the cost of heating, and the cost of maintenance.If the buyer is engaged at all.That's the other thing, at this moment in time there are very few buyers engaged in the market. They're taking longer to get pre approved, they're taking longer to schedule viewings, they're seeing homes 2 to 3 times before they consider buying an offer. Why? After years of being in a horrible sellers market, buyers have come to realize that they have time again, they have leverage again, and they're using it to their full advantage.Rob Brown is back today to break down how to navigate your real estate journey in a shifting market. Jason Paul 902-220-7357 jason@infinityrealestategroup.ca@jasonpaulhalifaxrealtor @halifaxrealestatepodcastRob Brown rob@gofredericton.com
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Two years after Hurricane Helene devastated Western North Carolina, the rebuilding isn't finished. I've seen that recovery firsthand as the founder of Patriot Relief, working alongside volunteers and nonprofit organizations helping families across Western North Carolina. There are still people waiting for permanent housing, still communities dealing with damaged infrastructure and still volunteers showing up with building materials because somebody needs them. This week on From the Rooftops, Stephanie Johnson of Rebuilding Hollers Foundation is joining me to talk about what she is seeing in Yancey and Mitchell counties. Rebuilding Hollers provides building materials and supplies to families whose homes were damaged or destroyed during Helene, and Stephanie has stayed in this work long after the storm disappeared from most national headlines. I'll also dig into a recent NPR report from North Carolina's Outer Banks, where coastal erosion is putting homeowners in an extraordinary position. Some homeowners can't afford to relocate or demolish threatened houses, while flood insurance may provide coverage if the home eventually collapses. These stories are happening at opposite ends of North Carolina, but they raise some of the same questions about property ownership, disaster recovery, insurance and what happens when a family's home is caught between a natural disaster and the systems designed to help them recover. I've also written more about the two-year anniversary of Helene and what I've witnessed through Patriot Relief in my latest Bricks and Grit Substack, "Two Years After the Mountains Gave Way." Join me Thursday at 9:00 AM ET for From the Rooftops. Learn more and help: PatriotRelief.org RebuildingHollers.com Chapters 0:00 Welcome and the impact of Hurricane Helene 1:02 FEMA flood insurance and financial challenges 3:12 New flood zones and rebuilding restrictions 4:35 Surveyor shortages complicate property lines 7:45 FEMA policies and constitutional property rights 10:54 Introducing Stephanie Johnson from Rebuilding Hollers 13:03 Yancey and Mitchell counties after the storm 15:31 Water issues and well contamination problems 19:22 Rebuilding Hollers success stories and projects 24:41 High school construction program creates tradesmen Leigh Brown is a REALTOR®, national speaker, author, real estate industry leader and founder of Patriot Relief, a nonprofit created in response to Hurricane Helene to help communities in Western North Carolina. Book me to speak: https://LeighBrown.com/speaker More from me: https://LeighBrown.com
Send me a message If I wanted to start over on social media as a real estate agent going into 2027, here's exactly what I'd do. There's a two step formula to get this right so you're actually getting clients from your content, not just likes and views.Market conditions are what they are right now. Shitty, to be honest. High rates, a tough buyer's market, agents dropping out of the business. You can either complain about it or you can reset how you're approaching social. This episode is that reset.In this episode:Step one: why defining your ideal audience has to come before anything else you postThe "clone your favorite client" cheat code and exactly what questions to ask about themStep two: the PASS formula for what to actually post, problem, aspiration, shift, showcaseA full real example walking through PASS from a real pain point to a working call to actionWhy most agents already have good video ideas, they just don't know how to package themWhy waiting until January to make this shift is a mistake you don't need to makeDefine who you're speaking to. Then use PASS to get their attention. It's not more complicated than that.***********************RESOURCES :Free "Clients From Social" Masterclass - Learn the new formula top agents are using on social media to attract 5+ new closings, month after month. REGISTER HERE: https://members.massiveagentsociety.com/free-masterclass-registration?utm_source=podcast_notesMassive Agent Society on Skool - My coaching community giving Realtors the exact blueprint (and handholding) to attract 5+ new clients, every single month. CLICK HERE: https://www.skool.com/massiveagentsocietyManychat PRO - Automate your Instagram DM's and Get 30 days of Manychat Pro for FREE - CLICK HERE REAL Broker - Learn how we can be business partners and build a business together @ ΓEA⅃ Broker- CLICK HEREPLEASE LEAVE A REVIEW on APPLE PODCASTS or SPOTIFY
Rob Nelson and Larry Kendall take a real-world challenge from a recent Ninja Installation and turn it into a 90-day business plan. A newer agent, currently working full-time as a CPA, wants to build $75,000 in reserves before leaving his corporate career and committing to real estate full-time. Larry's message is straightforward: focus less on the $75,000 and more on consistently executing the activities that produce it. Using the Ninja 9, the weekly scorecard, real estate reviews, live flow, auto flow, and open houses, Larry lays out how someone with a full-time job can aggressively build a real estate pipeline over 12 weeks. The biggest challenge may be trusting the process through the inevitable lag between activity and results. The first several weeks may feel slow, but consistent activity compounds, and the payoff often arrives toward the end of the 90-day period. Key Takeaways Make the outcome your destination, but make the activities your goal. Commit to consistently scoring 80–90+ points on the Ninja Scorecard for 12 weeks. Fifty weekly FORD conversations create opportunities by uncovering change already happening within your relationships. Use real estate reviews strategically. The phone call, mail, phone call approach can turn them into meaningful live flow and business opportunities. If you're transitioning from another career, use consistent auto flow to reposition yourself in people's minds as a real estate professional. Expect the lag. Don't quit planting seeds because results haven't appeared yet, and don't stop planting once the closings begin. Memorable Quotes "The $75,000 is the outcome. The goal is the activities." "If you do the activities, the production takes care of itself." "If he needs $75,000 in the next 90 days, all he needs to do is do the work." "Realtors like to have instant mashed potatoes." "When the payoff starts to come, don't stop planting the seeds." "The scorecard is the key to this entire thing." Links: Website: https://ninjaselling.com/ninja-podcast/ Email: TSW@NinjaSelling.com Phone: 1-800-254-1650 Podcast Facebook Group: http://www.facebook.com/groups/TheNinjaSellingPodcast Facebook: http://www.facebook.com/NinjaSelling Instagram: https://www.instagram.com/ninjasellingofficial/ LinkedIn: https://www.linkedin.com/company/ninjaselling Upcoming Public Ninja Installations: https://NinjaSelling.com/events/list/?tribe_eventcategory%5B0%5D=183&tribe__ecp_custom_2%5B0%5D=Public Ninja Coaching: http://www.NinjaSelling.com/course/ninja-coaching/
Who actually remembers your birthday better, your friends or your dentist?JB usually skips acknowledging his own birthday, then almost cries at all the meaningful emails and texts from realtors, dentists, eye doctors, chiropractors, and the guy who sold him the car. Scott Crossett at Apple Leasing used to handwrite cards. Now there are pen bots.If you love The JB and Sandy Show, subscribe, leave a review, and forward your CRM birthday spam.
Contracts are at the heart of every transaction, and even experienced REALTORS® can get tripped up by the details. This week, Lloyd Hampton broke down recent changes, common mistakes, and what you need to know to navigate contracts with confidence. Watch the replay now! Sign up for Free Industry News Subscriptions for HAR Members here- https://www.harconnect.com/free-industry-news-subscriptions-for-har-members/ Are you an HAR MLS Platinum Subscriber? Join our Facebook Group! Click to join. Sign Up for your free Real Estate News Subscription here. Sign up for your free Inman Select Subscription here. Follow us on Facebook, Twitter, Instagram, YouTube , and LinkedIn.
Buyers finally have leverage. Sellers are offering concessions, October may be a prime deal window in major metros, and more markets are tilting toward buyers. So why are Americans moving less than ever, mortgage rates are back over 7%, and home prices are still rising? The housing market is giving buyers more negotiating power without giving them much affordability. In Episode 378, we're looking at that contradiction, what higher rates are pushing buyers to do, and why a "buyer's market" does not necessarily mean an easy market to buy in. **In this live episode, we'll cover:** • Why October may offer some of the best negotiating opportunities of the year in major U.S. metros, and what "best time to buy" actually means. • Seller concessions are becoming increasingly common as buyers gain leverage and sellers compete harder to get deals closed. • Home prices are still rising nationally, another reminder that a buyer-friendly market does not automatically mean falling prices. • Mortgage rates are back above 7%, nearly 10% of borrowers are turning to adjustable-rate mortgages, and affordability pressure is changing how buyers finance homes. • Americans are moving less than ever. We'll look at how housing costs, mortgage-rate lock-in and staying put can affect more than just real estate. • Seller impersonation fraud attempts have more than doubled in two years, creating a growing problem agents, sellers, buyers and title companies need to understand. • Zillow is expanding Preview listings across Realtor.com and RealScout, pushing pre-market listings onto an increasingly broad audience and adding another wrinkle to the industry's fight over how listings should be marketed. • AI adoption among Realtors continues to climb while Coldwell Banker Realty rolls Compass' Home Platform out to thousands of agents. Real estate technology is moving from optional tools toward the infrastructure agents actually run their businesses on. Are buyers really gaining the upper hand in your market, or are rates and monthly payments still keeping them sidelined? Join us LIVE and add what you're seeing to the conversation. **ABOUT tWiRE** tWiRE - This Week in Real Estate is a live real estate news show examining the biggest stories shaping housing, real estate, mortgage lending, brokerages, agents, buyers, sellers, and the industry. #HousingMarket #MortgageRates #realestatenews
How Wholesaling Really Works: From Seller To Closing w/ Aaron Moore Real estate investor Aaron Moore joins me along with newbie wholesaler Darren Ramsperger to break down how real estate wholesaling really works, from finding off-market properties and motivated sellers to negotiating and closing deals. We also explore how realtors and professional home buyers can work together to create more opportunities for homeowners. The conversation highlights an important lesson for investors and agents alike: some of the best real estate opportunities aren't found on MLS. They're found through relationships, conversations, and knowing where to look. This episode proudly sponsored by Our Neighbourhood Realty - ONRI.ca Realtors, are you looking for a brokerage that truly supports your growth? At Our Neighbourhood Realty, we offer training programs created by experienced agents to help you succeed. Our 'Pathfinder Course' is designed to guide you through the real estate landscape, giving you the tools and knowledge to excel. We also host events featuring top industry experts to ensure you stay ahead in this competitive market. Join a community that values mentorship, innovation, and your success. Visit ONRI.ca to learn more and become part of our team today! Please a leave a review, as it helps Gary understand if he's bringing on the right guests that you want to hear from! Other Links: WATCH the podcast! https://www.youtube.com/@gary.hibbert
A home builder cannot build on a piece of land just because it is for sale. Before a single foundation is poured, someone must determine whether the property can support a community, secure the necessary approvals, solve its infrastructure challenges and make the numbers work. Eric Masaschi knows that process well. Known as the “Landman,” Masaschi is East Region president of Forestar, where he leads a team responsible for finding and developing residential land across Georgia, Tennessee, Alabama and the North Gulf Coast. Forestar takes land from acquisition through entitlements, engineering and infrastructure before delivering finished lots to home builders. Masaschi joins host Carol Morgan on Atlanta Real Estate Forum Radio to discuss what happens before the homes and streets buyers recognize ever exist. His perspective offers a different way to look at new home construction: The house may be the most visible part of the process, but the land sets the stage for everything that follows. The First Question: Can This Land Work? For a land developer, finding a desirable property is only the beginning. The first question is whether the site can actually support a viable community. Location matters, but so does what the property can accommodate. A site needs enough usable land for the right number of homes, access to necessary utilities and a path through the local approval process. Atlanta’s topography can add another wrinkle, particularly when the terrain affects whether homes can support basements. Then there are conditions that cannot be changed. Rock, wetlands and stream crossings can quickly complicate a project and drive up its cost. “There are lots of things that can then make a deal go sideways pretty quickly,” Masaschi said. That is why evaluating a property involves far more than looking at its location or asking price. The opportunity must work both physically and financially before a developer can move forward. The Numbers Change With Every Site Land cost is only the starting point. The number of homes a site can support, the work required to prepare it and the fees associated with development all affect what a finished lot ultimately costs. A project that looks promising at first can become a very different investment as those expenses add up. That uncertainty sets land development apart from home construction, where builders can track labor and material costs through established processes. Every parcel brings a different set of circumstances, making the front end of a project harder to predict. Time Is a Development Cost The financial equation becomes even more challenging when a project takes longer than expected. Masaschi shared a recent example in which a final plat approval expected to take about two months stretched to six. By that point, the developer had already spent roughly 95% of the project’s capital, leaving significant money tied up while the project waited for its final approval. The impact goes beyond the developer’s balance sheet. A home builder may have a sales team, employees and other resources preparing to open a community, only to have the timeline pushed back. Predictability often matters just as much as speed. A developer can plan around a known timeline. An uncertain one makes it much harder to manage interest, carrying costs and the eventual delivery of lots to the builder. Why the Land Pipeline Matters to Buyers The work behind a new community can feel far removed from the buyer standing in a model home. But the two are connected. The price of a new home reflects more than framing, finishes and labor. It also reflects the years of work and investment required to prepare the land for construction. “I want my kids to be able to have the American dream and have a house sooner than later,” he said. A new home may be the finished product, but getting there starts long before construction. The land has to work physically, financially and through the development process before a home builder can ever break ground. Listen to the full episode of Atlanta Real Estate Forum Radio to hear Masaschi discuss the work that happens before construction, what can make a residential site difficult to develop and how longer development timelines affect the housing pipeline. To learn more about Forestar and its approach to residential land development, visit https://www.forestar.com/. About Forestar Forestar is one of the largest residential community developers in the country, developing residential lots for local, regional and national home builders. The company acquires and develops land, secures entitlements and prepares communities for home construction. Forestar has active projects in more than 60 markets across 24 states and more than 200 projects underway nationwide. The company also works with landowners to acquire properties and develop projects in phases based on individual sites and market needs. Podcast Thanks Thank you to Denim Marketing for sponsoring Atlanta Real Estate Forum Radio. Known as a trendsetter, Denim Marketing has been blogging since 2006 and podcasting since 2011. Contact them when you need quality, original content for social media, public relations, blogging, email marketing and promotions. A comfortable fit for companies of all shapes and sizes, Denim Marketing understands marketing strategies are not one-size-fits-all. The agency works with your company to create a perfectly tailored marketing strategy that will suit your needs and niche. Try Denim Marketing on for size by calling 770-383-3360 or by visiting www.DenimMarketing.com. About Atlanta Real Estate Forum Radio Atlanta Real Estate Forum Radio, presented by Denim Marketing, highlights the movers and shakers in the Atlanta real estate industry – the home builders, developers, Realtors and suppliers working to provide the American dream for Atlantans. For more information on how you can be featured as a guest, contact Denim Marketing at 770-383-3360 or fill out the Atlanta Real Estate Forum contact form. Subscribe to the Atlanta Real Estate Forum Radio podcast on iTunes, and if you like this week's show, be sure to rate it. Atlanta Real Estate Forum Radio was recently honored on FeedSpot's Top 100 Atlanta Podcasts, ranking 11th overall and number one out of all ranked real estate podcasts. The post Eric Masaschi: Before the Home, There's the Land appeared first on Atlanta Real Estate Forum.
The Industry Relations Podcast is now available on your favorite podcast player! Overview The court has denied Zillow's motion for a preliminary injunction against MRED, and the case now moves to arbitration. Rob stands by calling the ruling a "fatality" for Zillow's Listing Access Standards. Greg argues the fight is far from over and points to PLS v. NAR, which came back after a string of losses. The hosts also debate whether other MLSs will follow MRED's lead, whether a national MLS can handle compliance, and what Zillow does next. Key Takeaways The court denied Zillow's preliminary injunction against MRED and sent the dispute to arbitration. Rob calls the ruling a "fatality" for Zillow's Listing Access Standards; Greg says nothing Zillow argued was proven wrong. Greg cites PLS v. NAR (2020–2025) as proof that "dead" cases can come back. Rob credits the DOJ's intervention for PLS's appellate win and notes that the DOJ also shaped this judge's opinion. The judge treated MRED's policy update as a clarification, not a new rule. Rob expects MLSs that paused similar rules during the lawsuit to move forward now. The court called MRED going national pro-competitive, which Rob says introduces real MLS competition. Greg questions how Compass listings were rushed onto MRED and whether that data is kept accurate. The hosts debate whether a national MLS can do compliance when most enforcement relies on local member reports. Greg points to Metrolist as evidence that MLSs already compete; Rob says every MLS is still a local monopoly. Rob's thought experiment: if Zillow required direct listing entry, would 96% of listings still show up there? Greg estimates only about 50% would, and says Zillow will work within the system rather than blow it up. Zillow is already testing a new angle, with previews shared with Realtor.com and RealScout. Rob points out that Zillow itself called private listings an existential threat, citing Howard Hanna and Real as brokerages following Compass. The Hagens Berman buyer-side inquiry gets a brief debate, including whether sellers are the more likely plaintiffs. Greg will debate the MLS's pro-consumer case on stage at CMLS. Connect with Rob and Greg Rob's Website Greg's Website Watch us on YouTube Our Sponsors: Cotality Notorious VIP The Giant Steps Job Board Production and Editing Services by Sunbound Studios
Schedule Your Free 1:1 Audit for Realtors NOW: https://go.stefanielugo.com/infoHere's exactly what you'll get in 30 minutes:→ A clear picture of what gaps you need to fix in your real estate workflows right now→ Honest feedback on what is working in your market right now, and what needs to go→ The first steps you can take TODAY, not tomorrow, not next week→ The fastest path to closing 2-4 deals per month working 25-30 hours a week
On this episode of The Randy Forcier Podcast, I'm joined by Chris Davis, Realtor with Real Broker and founder of Places in Maine.Chris shares his path from acting and performing in New York City to returning home to Maine, getting into real estate and eventually building his team.We also talk about the LAUNCH event Chris recently put on and some of the biggest ideas from his keynote, including why you need to stop building other people's dreams, how to become memorable, finding your personal anchors and why the thing you're afraid to share might be exactly what someone else needs to hear.Chris also gets into building a personal brand, finding the balance between authenticity and oversharing, getting past the fear of being cringe on social media and why simply being yourself can be one of the best ways to grow a business.LISTEN & SUBSCRIBE
Eric Thompson interviews Jeff Feldman of Premier Plus Realty in Naples, Florida, alongside his Ninja Coach, Steve Mangelson, about a remarkably simple strategy that generates half of Jeff's business: building meaningful relationships with other real estate agents. Jeff is on pace for $20 million in volume this year, with approximately 50% coming from agent referrals. At the center of Jeff's strategy is a consistent birthday and anniversary card campaign. He sends at least 50 handwritten cards every month, roughly 70% to fellow Realtors. But the power isn't simply sending a card. Jeff records important dates, personalizes each card, mails it early, and uses it as an opportunity for genuine follow-up. For roughly $1,000 per year and a few hours each month, he has built a memorable system that keeps him connected to agents across the country. The bigger lesson is that referral relationships don't require elaborate marketing. They require authentic care delivered consistently. Jeff's handwritten notes, imperfect handwriting, personal touches, and disciplined process make people feel remembered, and make him memorable when those agents have a referral to Naples. Key Takeaways Agent referrals can become a major business pillar when those relationships are nurtured intentionally and consistently. Birthday and anniversary cards create highly personal reasons to stay in flow without ever feeling salesy. Record what you learn. Remembering the specific anniversary or milestone demonstrates that you actually listened. Small details make simple touches memorable, from mailing early to personalizing and handwriting each card. Authenticity matters more than perfection. Even Jeff's distinctive handwriting has become part of what makes his cards recognizable. Start small and build the system over time. Consistency matters far more than immediately sending hundreds of cards. Memorable Quotes "Life is about connecting." "People always remember how you made them feel." "You only have one chance to make a first impression." "The conversation is the relationship." "You never know when you make someone's day." "You don't have to do everything, but you have to do something." Links: Website: https://ninjaselling.com/ninja-podcast/ Email: TSW@NinjaSelling.com Phone: 1-800-254-1650 Podcast Facebook Group: http://www.facebook.com/groups/TheNinjaSellingPodcast Facebook: http://www.facebook.com/NinjaSelling Instagram: https://www.instagram.com/ninjasellingofficial/ LinkedIn: https://www.linkedin.com/company/ninjaselling Upcoming Public Ninja Installations: https://NinjaSelling.com/events/list/?tribe_eventcategory%5B0%5D=183&tribe__ecp_custom_2%5B0%5D=Public Ninja Coaching: http://www.NinjaSelling.com/course/ninja-coaching/ Jeff Feldman: https://www.naplesrealestateisgreat.com/
Title: 39 Referrals… But That Wasn't the Best Part Host: Michael J. Maher Guest: Brenda Conyn, REALTOR® | Cedar Rapids, Iowa Description: What could happen if you stopped thinking about hosting an event…and finally just did one? In this episode of Referrals Podcast, Michael J. Maher sits down with Brenda Conyn to talk about the very first event she ever hosted; a Thanksgiving Pie Day. Brenda had recently moved to a new community, had a very small local database, and was determined to build her business differently. Instead of relying on paid leads from paid sites, she decided to put the Event Mastery system to work. She mailed approximately 350 invitations, partnered with six sponsors, welcomed 22 attendees (more than half of whom she had never met before) and generated 39 total referrals. Pretty incredible for a first event. But that's not even the best part. After the event, Brenda had a few leftover pies. She delivered the final one to her doctor's office, introduced herself to the woman behind the desk and casually mentioned that she was a Realtor. Her response? "You're a Realtor? I need a Realtor!" Days later, Brenda was showing her a condo. An offer followed and that unexpected connection became Brenda's first closed client in her new community. Michael and Brenda break down exactly how she planned the event, generated referrals for her sponsors before the event even began, incorporated generosity into the experience and overcame the fear that had kept her from hosting events for years. And perhaps most importantly, Brenda shares what changed after she finally did it: her confidence. If you've ever thought, "I want to host an event, but I don't know where to start," Brenda's story may be exactly the push you need. (7L) Referral Strategy: Event Mastery, Pie Day Event Special Offer: Event Mastery – The Great Pie Day Giveaway Edition Ready to create your own Pie Day success story? Event Mastery: The Great Pie Day Giveaway Edition begins October 13th. Michael and the Event Mastery team will walk you through the system for creating a memorable Thanksgiving Pie Day event designed to deepen relationships, appreciate your database, generate referrals and create opportunities for your sponsors. Whether this will be your first event or your fiftieth, you'll have a step-by-step system to help you plan it, promote it, execute it and follow up afterward. Learn more and register at ReferralMasteryAcademy.com
In this episode of The Sale Ring Podcast, we sit down with Jimmie Dean Coffey, Vice President of United Country Auction Services and newly elected Vice President of the REALTORS® Land Institute (RLI).
News Corp, with more than $9 billion in revenue, is one of the most important and iconic media and digital real estate companies in the world. The company owns mastheads like The Wall Street Journal, Barrons, The Times, The Sun, New York Post, California Post, Factiva, Realtor.com, and other media and digital businesses that we rely on for news, information and commerce. News Corp also owns Harper Collins, a $2.3 billion publishing empire. With around 22,000 employees, News Corp provides much of the news, information, insights, and perspectives we consume around the world. The company has major intellectual property holdings in its book, media, and real estate businesses. How does News Corp view AI and its opportunities and threats? As you'll hear from Ruth, News Corp sees AI as a distribution channel, not a competitor. And as we discuss, one could argue that News Corp is a critical part of the AI industry since they feed the AI tools we use. Without News Corp's content, AI wouldn't be very useful. Ruth Allen, global CHRO, is responsible for global talent and leadership, real estate and facilities, and corporate communications and security. Her vantage point, as a senior executive, gives you a clear perspective on the ongoing role that journalism, media, publishing, and informed opinion play in the new era of AI. Ruth also explains how News Corp hires, manages, attracts, and engages its high powered journalists and publishing professionals in this changing world of content. Additional Information News Corp Company Overview News Corp Q4 2026 Investor Call Chapters (00:00:00) - Introduction to Ruth Allen and News Corp(00:00:37) - News Corp's Business Segments and Global Reach(00:02:33) - Culture and Decentralized Organization(00:05:51) - Leadership Development Strategy(00:08:05) - Global Mobility and Organizational Agility(00:08:31) - News Corp as an AI Inputs Company(00:11:12) - Content Value vs Technology Commodity(00:11:48) - Attracting and Retaining Journalism Talent(00:13:50) - Coordinating HR Across Business Units(00:14:36) - HR Technology Platforms: Workday and ServiceNow(00:17:21) - AI Adoption Mindset and Training Culture(00:20:04) - AI Empowerment and Debating with AI Tools(00:20:35) - Scaling AI Innovation Across Business Units(00:21:41) - Early Career Hiring and Development in the AI Era(00:24:31) - The Global CHRO Role and Risk Portfolio(00:27:21) - The Future Relevance of HR in an AI World(00:28:40) - Closing Remarks
In this LoanOfficerPodcast.com episode the host Chris Johnstone sits down with Phoebe Jaeckels, a mortgage professional with more than 30 years of experience across real estate and mortgage lending. Phoebe shares how she built a referral-driven mortgage business through deep mortgage expertise, strong Realtor relationships, exceptional communication, and a commitment to solving problems. In this episode, you'll learn: How Phoebe builds a referral based mortgage business through realtors and past clients • How she turns client relationships into long term realtor referrals and repeat business • How strong communication, product knowledge, and closing deals create loyal referral partners If you enjoyed this episode, subscribe to LoanOfficerPodcast.com, share it with another mortgage professional, and leave us a 5-star review
What does Trader Joe's know that most Realtors don't? We went down a rabbit hole this week pulling data from the American Customer Satisfaction Index and the results surprised us. We also sourced stories from Trader Joe's, Chick-fil-A, and Disney. So we started asking, what do these brands actually do that makes people love them so much, and how does that apply to our real estate businesses? Turns out it's not fancy. It's not expensive. It's mastering the basics and doing them the same way every single time. As AI takes over more of the automated, robotic parts of this business, being the most human Realtor in the room is about to become your biggest competitive advantage. We're talking about the difference between delivering what you promised and giving someone an actual experience, and why so many agents skip straight to the closing gift instead of doing the boring, consistent work in the middle of the transaction. We share real stories, including a seller who wanted to pull her overpriced listing after two weeks with no showings, a buyer family with two kids under five who needed way more than an MLS printout, and a Hustle Humbly Community member whose vendor list mailer turned a football magnet into something people actually looked forward to getting. Here's what we cover in this episode: What the American Customer Satisfaction Index says about our favorite businesses Why the two questions Trader Joe's cashiers always ask are designed to get you talking Why being the most human Realtor is about to matter more than ever as AI use increases Why simpler, less produced content (a phone video walking through a house) beats a glossy production every time A real story about sending a video instead of a text when a seller wanted to pull her listing Why handwritten notes with a sheet of stickers slipped inside get remembered The "nervous gift" basket built for a buyer family touring ten houses with two little kids Why listening for small clues, like an offhand comment about a favorite baseball team, matters more than a big gesture What goes in a pre-listing gift basket to help sellers actually prep for showings Why looking at 27 houses is a customer service failure, not a badge of honor The attract, convert, deliver framework and why most agents skip straight to marketing without delivering A Hustle Humbly Community member's genius vendor list mailer campaign Which industries scored the worst on the customer satisfaction index (hint: you already know) Key Quotes & Takeaways: "The best thing we can do for customer service is our job." Katy "It's free to be transparent, responsive, to listen, to have urgency." Katy "The customer experience isn't about you. It's about that person." Alissa "You can't do the fancy, fun, frilly stuff if your clients haven't heard from you in three days." Alissa "Your face and your voice being part of that transaction is the thing that's you, that no one can take away from you. That's what sets you apart." Katy Products, People & Previous Episodes Mentioned: American Customer Satisfaction Index (ACSI) Episode 370: Whatever Your Business Is, The Fundamentals Are The Same (hustlehumblypodcast.com/370) Hustle Humbly Community (hustlehumblypodcast.com/membership) Want to toast someone on the show? Send us a voice or video message with your name, who you're toasting, and why! Email it to team@hustlehumblypodcast.com. Leave us a review at http://ratethispodcast.com/hustlehumbly Get your FREE Database Template: http://hustlehumblypodcast.com/starthere Email Templates 101: http://emailtemplates101.com All Resources: http://hustlehumblypodcast.com Submit your topic ideas and toasts to Team@HustleHumblyPodcast.com Music: Straight A's by Connor Price The Good Life by Summer Kennedy Be The One by Matrika
The best week to buy a home in 2026 may be just around the corner. Realtor.com says September 27 through October 3 could give buyers more listings, less competition, more price reductions, and potential savings of about $14,000 compared to the summer peak. Kathy Fettke breaks down why this fall window could give buyers more negotiating power—and why the best timing varies depending on the market.
Realtor relationships can become one of the strongest sources of long-term business for a loan officer, but sending the same generic pitch to every agent isn't going to make you stand out.In this training, Ace breaks down how loan officers can take a more targeted approach to building Realtor referral relationships.Instead of immediately asking an agent to “give you a shot,” start by figuring out what actually matters to that specific Realtor. Research their business, understand where they're trying to grow, identify what they need, and build your approach around value you can genuinely provide.Ace walks through two strategies and explains how he would research a potential Realtor partner, develop a customized pitch, earn their trust with an initial opportunity, and turn that into a long-term referral relationship.If you're a loan officer looking to generate more Realtor referrals, build stronger referral partnerships, and create a consistent source of purchase mortgage business, start by making your approach specific to the person you're trying to reach.Support the show⚡READY TO BUILD A REAL CAREER IN SALES, MORTGAGES, OR LEADERSHIP?Apply here and choose your track. Already happy with your career? Grab the standalone products and trainings anytime inside the shop.
Daniel is a New Orleans firefighter starting a second career as a realtor. Before he even gets his first listing, he discovers that someone has stolen his identity and is setting up dozens of property showings. Meanwhile, hopeful renters are paying the impostor thousands of dollars in application fees and first-month deposits. Daniel is in a race against time to regain control of his identity and save others from becoming victims.