Podcasts about realtors

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    Real Estate Real World
    The Real Reason Your Listings Aren't Selling (And What to Do About It)

    Real Estate Real World

    Play Episode Listen Later Jul 23, 2025 43:48


    In this episode of Real Estate Real World, host Marguerite Crespillo sits down with the one and only Liz Brown, a top-producing Realtor based in Richmond, Virginia. Liz is also the founder of Film School, a weekly coaching program that helps real estate agents show up online with confidence and consistency. Liz shares her unfiltered journey — from grinding on Zillow leads and cold calls to building a thriving business with video content on TikTok and Instagram. What started with filming garage workouts during COVID turned into a daily video habit that transformed her brand, brought in clients, and grew her nationwide reach. Together, Marguerite and Liz dive into the mindset, strategies, and systems you need to market stale listings, grow your audience, and build a consistent brand presence — even if you're not tech-savvy or "video-ready." Whether you're a new agent or a seasoned pro feeling stuck, this episode is full of real talk, tactical tips, and hilarious truth bombs. How Liz went from cold calling to content queen Why perfection is the enemy of progress in video marketing The simplest way to get past the fear of showing up online Creative ways to market a stale listing (even if it's overpriced) How to use ChatGPT to identify buyer personas Why your next listing video might need… a Walmart feature Why "they're just people" is the most empowering phrase in real estate  Resources, People, and Books Mentioned: Gary Vee – www.garyvaynerchuk.com (GaryVee's TikTok/real estate advice inspired Liz's video journey) Gogo Bethke – Instagram: @gogosrealestate Amy Gregory – Instagram: @amyegregory Kristen Dunn – Instagram: @kristendunnrealestate Renee Funk – Instagram: @reneefunk (credited with smart seller photo strategies) ChatGPT – Used by Liz to identify who the actual buyer is for a property EXP Realty – Where Liz coaches agents nationwide Film School by Liz Brown – Weekly video coaching for agents Featuring: Guest: Liz Brown Follow her at: TikTok, Instagram, YouTube: @lizbrownrealtordaily All links: https://linktr.ee/liz_brown_realtordaily_ Host: Marguerite Crespillo Connect with Marguerite: Website: www.MargueriteCrespillo.com Instagram: www.instagram.com/margueritecrespillo Facebook: www.facebook.com/MySuccessTuneups TikTok: www.tiktok.com/@margueritecrespillo Link Hub: https://stan.store/thecrespillogroup Subscribe + Review: Visit www.realestaterealworld.com for all episodes, resources, and upcoming guests. Subscribe on iTunes or Spotify and leave us a 5-star review if this episode gave you something to smile about (or finally convinced you to hit “record”). #RealEstateRealWorld #LizBrownRealtorDaily #MargueriteCrespillo #FilmSchoolForAgents #RealEstatePodcast #RealEstateCoaching #EXPRealty #VideoMarketingTips #RealEstateListings #TikTokRealtor #RealEstateContent #WomenInRealEstate #AgentBranding #RealEstateTips #ColdCallsToCamera  

    Real Estate Bestie
    272: If You're Pissed When They Choose Another Realtor, Watch This!

    Real Estate Bestie

    Play Episode Listen Later Jul 22, 2025 13:10


    Ugh—nothing stings quite like seeing a past client or even a friend buy or sell a home… with someone else.

    Marketing in Other Markets
    Dropping out of College the Last Semester to Sell 47 Homes — Bethany Brokaw, MI

    Marketing in Other Markets

    Play Episode Listen Later Jul 22, 2025 29:48


    When you are about to become a single mom but are almost done with college and need money what do you do? If you think like Bethany you quit school despite being almost done, hustle your heart out and sell 47 homes in your first year! In this episode Matt talks to Bethany Brokaw, a top 1% Realtor in MI who got into real estate by accident and over the last 10 years has built the real estate business that all agents covet. She lives her life by design and offers true value to clients. She believes that it's not sales if you are helping people. Takeaways:Starting in real estate while raising young kidsReal estate rewards hard work and dedication, unlike many other careers.Building a referral-based business is crucial for long-term success.Creating memorable client experiences can lead to repeat business and referrals.Networking with other agents can significantly increase referral opportunities.Business-to-business referrals are a valuable source of leads.New agents must have grit and perseverance to succeed in real estate.Mentorship and being part of a team can accelerate an agent's growth.Agents should focus on where their leads are coming from to ensure sustainability.Connect with Bethany: https://www.brokawgroup.com/bethany-brokawThe Neighborhood Realtor is proudly sponsored by Treadstone Funding and Neighborhood Loans. For more tangible tips in real estate marketing, check out Matt's book, The Tangible Action Guide for Real Estate Marketing available on Amazon.

    Lance Roberts' Real Investment Hour
    7-22-25 Two Dads on Money - Rent or Buy

    Lance Roberts' Real Investment Hour

    Play Episode Listen Later Jul 22, 2025 46:33


    Renting vs Buying a Home – Which Makes More Sense in 2025? Lance Roberts & Jonathan Penn, Two Dads on Money, ponder whether, with rising mortgage rates and stubbornly high rents, is it better to rent or buy right now? * What are the true costs of homeownership vs renting? * What are the hidden fees most people overlook? * What are the financial pros and cons of both options? Home ownership is often styled as the "American Dream," thanks to marketing by the National Association of Realtors (what's their vested interest??) For the unprepared, home ownership can become a nightmare. Avoid the anchoring effect in determining whether your house purchase was a gain or a loss (expenses of ownership). Housing is not unaffordable; your expectations may be, however. Before you sign that lease or lock in a mortgage, listen in!

    Everything Real Estate: Connecting Ideas With Action

    Jason sits down with Larry Flick V - CEO of BHHS Fox & Roach, Realtors and the Trident Group to break down the second half of 2025, what's surrpised Larry in the first half of the year, and why there is reason for optimism heading into the Q3 and Q4. We'll also cover some new training opportunites, changes to our ACE platform, and what Larry thinks about the changes to the senior leadership at Berkshire Hathaway and HomeServices. 

    The Real Investment Show Podcast
    7-22-25 Two Dads on Money - Rent or Buy?

    The Real Investment Show Podcast

    Play Episode Listen Later Jul 22, 2025 46:34


    Renting vs Buying a Home – Which Makes More Sense in 2025? Lance Roberts & Jonathan Penn, Two Dads on Money, ponder whether, with rising mortgage rates and stubbornly high rents, is it better to rent or buy right now?  * What are the true costs of homeownership vs renting? * What are the hidden fees most people overlook? * What are the financial pros and cons of both options? Home ownership is often styled as the "American Dream," thanks to marketing by the National Association of Realtors (what's their vested interest??) For the unprepared, home ownership can become a nightmare. Avoid the anchoring effect in determining whether your house purchase was a gain or a loss (expenses of ownership). Housing is not unaffordable; your expectations may be, however. Before you sign that lease or lock in a mortgage, listen in!

    Badass Agents Podcast
    SHOW ME YOUR RESULTS AND I WILL SHOW YOUR COMMITMENT | Mindset Mastery W/ A.Z. Araujo

    Badass Agents Podcast

    Play Episode Listen Later Jul 21, 2025 15:05


    In this episode of Do The Work | Mindset Mastery I sat with a powerful question: What are your results really telling you about your commitment? Over the past six months, I've watched this organization hit record breaking numbers. It's been our most successful year yet not because the market gave us a break, but because individuals decided to make real, lasting commitments. Not talk. Not hype. But real follow-through. And I've felt it in every part of my life, not just business. I used to chase results thinking it was all about grinding harder. But what I've learned and what I've seen in the agents around me is that your results are never random. They are the byproduct of one thing: your level of commitment. Not your mood. Not your circumstances. Not what your spouse is doing or not doing. Just your commitment. This hit me even more when I got invited to play pickleball with my daughters. I almost said no. It was late, I had to wake up early the next day, and I had a full plate. But I realized something: the invite itself was the win. That invitation is the result of the time I've poured into that relationship. The way they love and respect me is not accidental. It's the fruit of showing up over and over again. And that's what this episode is all about. The results you have today in your health, your marriage, your business, your confidence they all come down to one thing: how committed you are and what you're doing about it. You can say you want something, but if your actions don't match up, the fruit doesn't lie. I've watched Carla say no over and over again to things that others give in to. And the result? Everyone wants to know how she looks the way she does. But they don't see the daily discipline. They don't see the Tupperware or the missed meals. That's what commitment looks like in action. I've said it before, and I'll say it again by their fruits, you shall know them. You can say you're committed, but your body, your bank account, your relationships, your business they will all tell the truth. This episode is an invitation to reflect. To take inventory. Because there's no success without sacrifice. And the gap between where you are and where you want to be? That's called work. Not just any work. The work. The intentional, consistent, focused kind that most people avoid because it forces them to face themselves. But that's the work I've chosen. That's what's created the results you see today. And the best part? You can do it too. But it starts with a decision. And then it moves with execution. Every day. Whether you feel like it or not. So what are you going to do about it? ### Reader Reflection Questions: Where in your life are you saying you're committed, but your results say otherwise? What decisions have you been avoiding that, if made today, would begin transforming your outcomes? How would your life change if you approached your relationships, business, and health with the same intensity and focus you say you want your results to reflect? ### Notable Quotes: “Show me your results and I'll show you your commitment.” “The win wasn't playing pickleball. The win was getting invited.” “By their fruits, you shall know them.” Let's go. Let's do the work. Follow A.Z. Araujo on Social Media: Instagram: @azaraujo Facebook: A.Z. Araujo TikTok: A.Z. Araujo YouTube: Do The Work Podcast   For Real Estate Agents in AZ: Learn more about Do The Work Coaching and A.Z. & Associates: dothework.com/azaa   Upcoming Events: If you're a real estate brokerage owner, sign up for one of our upcoming events. Visit: dothework.com bigmoneybrokerage.com Join my mailing list for updates!   New Do The Work Gear: Check out the latest DTW and Do The Work Gear! Hats, shirts, journals, and more: shop.dothework.com  

    Real Estate Excellence
    Mandy Morrow: Top Ponte Vedra Luxury Agent

    Real Estate Excellence

    Play Episode Listen Later Jul 21, 2025 79:09


    What happens when decades of tech experience collide with luxury real estate and the power of artificial intelligence? In this episode of the Real Estate Excellence Podcast, Tracy Hayes sits down with real estate powerhouse Mandy Morrow, whose journey spans Fortune 50 leadership, tech innovation at IBM, and top-tier performance in Ponte Vedra's luxury housing market. Mandy unpacks how her corporate and tech roots uniquely position her to serve high-net-worth clients with precision, authenticity, and deep local knowledge. They explore how Mandy integrates artificial intelligence into market analysis, listing presentations, and CRM to elevate client consultations and streamline operations. She shares priceless insights for new and seasoned agents alike, emphasizing the value of asking the right questions, building genuine relationships, and focusing on long-term client value—not just transactions. It's a masterclass in leveraging experience, tech, and heart to build a real estate empire. Ready to elevate your real estate game? Subscribe to the Real Estate Excellence podcast for more industry masterclasses and connect with Mandy Morrow to learn how tech and trust can transform your client relationships.   Highlights: 00:00 - 12:30 Tech Roots & Transition to Real Estate Mandy's corporate background with IBM and tech sector Early involvement in AI and supercomputing Lessons from working at Watson Research Why her tech background benefits her real estate career Bridging high-tech skills into luxury real estate 12:31 - 24:30 AI as a Realtor's Secret Weapon Using ChatGPT, Claude, and Gemini for data analysis Uploading MLS data and prompting for insights How AI improves listing presentations and consultations Building confidence for new agents through roleplay Sharon Alter's AI-driven listing description strategy 24:31 - 36:30 The Art of Client Understanding Asking strategic questions to uncover client goals Tailoring presentations for high-net-worth individuals Case study: closing a $13M luxury sale Why authenticity beats canned pitches Handling fast-paced luxury consultations 36:31 - 48:30 Navigating Neighborhoods & New Construction Guiding buyers through area orientation tours Addressing misconceptions about CDDs and communities How lifestyle questions reveal true buyer preferences Analyzing lot direction, surroundings, and value Protecting clients from future resale risks 48:31 - 01:04:00 Choosing the Right Brokerage & Tools Why Mandy left other major firms for Compass Comparing Compass tech stack to legacy systems Agent-first vs. brokerage-first technology Compass AI initiatives and integrated CRM The ROI of tech tools vs. lead-buying traps 04:01 - 01:18:58 Agent Growth, Education & Longevity Leveraging AI for CRM, P&L reviews, and marketing The importance of lifelong learning and contract knowledge Stepping into the CEO mindset as an agent Mandy's involvement in committees and state leadership Building a client-centered, relationship-first career   Quotes: “I don't make the market—I just tell you what the market is and then strategize based on your goals.” – Mandy Morrow “The number one job is understanding your client—if you don't ask the right questions, you could be blindsided.” – Mandy Morrow “AI lets me stop being the CIO of my business and focus on what matters: my clients.” – Mandy Morrow  “This business is about long-term relationships, not transactions—do your clients right, and you'll always stay in business.” – Mandy Morrow   To contact Mandy Morrow, learn more about her business, and make her a part of your network, make sure to follow her on her Website, Instagram, YouTube, LinkedIn, and Facebook.   Connect with Mandy Morrow! Website: https://mandymorrowgroup.com Instagram: https://www.instagram.com/mandymorrowrealtor YouTube: https://www.youtube.com/@mandymorrowrealtor LinkedIn: https://www.linkedin.com/in/mandymorrow/ Facebook: https://www.facebook.com/mandymorrowrealtor   Connect with me! Website: toprealtorjacksonville.com   Website: toprealtorstaugustine.com    SUBSCRIBE & LEAVE A 5-STAR REVIEW as we discuss real estate excellence with the best of the best.   #RealEstateExcellence #LuxuryRealEstate #AIInRealEstate #MandyMorrow #CompassRealEstate #PonteVedraRealEstate #ArtificialIntelligence #RealEstateTech #RealEstateTips #FloridaHomes #EliteAgents #RealtorSuccess #AskMoreQuestions #ClientFirst #ConsultativeSelling #RealEstatePodcast #TopRealtor #ModernRealtor #RealEstateAdvice #AIForAgents

    Cleve Gaddis Real Estate Radio Show
    Metro Atlanta Update, Robo-Rides, and the Hidden Risks of HELOCs

    Cleve Gaddis Real Estate Radio Show

    Play Episode Listen Later Jul 21, 2025 12:00


    Segment Teaser – This week on Go Gaddis Real Estate Radio, we're bringing you the latest Metro Atlanta real estate update, spotlighting an exciting new driverless transit innovation, and tackling an important listener question: Are HELOCs a hidden fraud risk?

    Creative Home Podcast - Home Staging /Decorating Tips
    Proven Tips for Realtors to Discuss Staging with Sellers

    Creative Home Podcast - Home Staging /Decorating Tips

    Play Episode Listen Later Jul 21, 2025 12:10


    #realtortips #preparingyourhomeforsale #homestagingtips Take $50 off my home staging consult until July 31st here https://bluediamondstaginganddesign.com/online-staging-consult/Are you a realtor who struggles with how to bring up home staging to your sellers without offending them or sounding pushy? In this video, I'll show you exactly what to say, how to say it, and why staging should be a natural part of your listing strategy. You'll walk away with real scripts, tips, and confidence to help your sellers see the value—and get their homes sold faster and for top dollar. Don't forget to subscribe for more staging strategies, marketing tips, and real estate insights!DOWNLOAD MY FREE GUIDE - How to Start Staging Now at www.bit.ly/startstagingnow Selling Your Home? Let's Make It Irresistible!Book your Staging Consultation Today for $50 off until July 31sthttps://bluediamondstaginganddesign.com/online-staging-consult/National Association of Realtors 2023 Profile of Home Staginghttps://www.nar.realtor/sites/default/files/documents/2023-profile-of-home-staging-03-30-2023.pdf#realtortip #realestatemarketingtips #homestagingtips #preparingyourhomeforsale #howtosellmyhome

    From Waterloo to the Alamo

    This week on From Waterloo to the Alamo, host Traci Turnquist-Wilson sits down with Whitney Walker, the creative force and founder behind Farrington Lane, a Central Texas brand known for curating homes that feel as good as they look. From her early beginnings in design to launching a beloved brick-and-mortar storefront, Whitney shares how she built a business that blends timeless style, soulful intention, and a dash of Southern charm.Tune in as we explore:Whitney's journey from concept to community centerpieceThe art of storytelling through interiorsHow Farrington Lane supports agents, developers, and homebuyers in creating spaces that sell (and inspire)What's next for this visionary entrepreneur in the evolving Central Texas real estate sceneWhether you're a Realtor, builder, or simply a lover of beautiful spaces, this episode is filled with ideas, heart, and plenty of design magic.  Catch this inspiring conversation brought to you by Engel & Völkers, your trusted name in global luxury real estate!#WhitneyWalker #FarringtonLane #FromWaterlooToTheAlamo #TraciTurnquistWilson #EVAustin #EVSanAntonio #EngelAndVolkers #LuxuryRealEstate #CentralTexasRealEstate #AustinRealEstate #SanAntonioRealEstate #TexasHomes #BoutiqueDesign #RealEstateStyle #InteriorDesign #HomesWithHeart #RealEstatePodcast #LuxuryLiving #HomeStaging #ListWithStyle #GlobalRealEstate #EVLuxury

    Keeping it Real Podcast • Chicago REALTORS ® • Interviews With Real Estate Brokers and Agents
    How Realtors Can Improve Their Communication With Simple Tweaks • Kamryn Reynolds

    Keeping it Real Podcast • Chicago REALTORS ® • Interviews With Real Estate Brokers and Agents

    Play Episode Listen Later Jul 18, 2025 54:50


    Kamryn Reynolds talks about the importance of being genuine and how authenticity builds trust and connection. Kamryn discusses referral psychology, shares strategies for effectively getting and giving referrals, including how to teach others to refer you. Next, Kamryn discusses communication techniques and shares practical tips. Kameron also talks about the power of connection, exploring how human connection impacts personal and professional relationships. Last, Kamryn shares his experience in personal communication development and how he became a communication coach. If you'd prefer to watch this interview, click here to view on YouTube!  Kamryn Reynolds can be reached at Kamryn@ArticualteAdvantage.com and 813-407-9484. This episode is brought to you by Real Geeks and Courted.io.

    The Loan Officer Podcast
    The Truth About Realtor & Loan Officer Kickbacks | Ep. 559

    The Loan Officer Podcast

    Play Episode Listen Later Jul 18, 2025 30:51


    D.O. dives into a controversial and crucial topic in the mortgage industry—how loan officers handle requests for kickbacks from real estate agents. With real world anecdotes, he breaks down the legality, ethics, and business consequences of kickbacks, and explores alternative solutions like co-marketing through Zillow, MSAs, and Joint Ventures.

    GSD Mode
    Realtors: Want Clients Who Are Ready To Move Now? Do This in 2025!

    GSD Mode

    Play Episode Listen Later Jul 18, 2025 21:00


    ➡️ Want To Learn More About Partnering With Me at eXp (Get all my Training & Coaching For Free) Schedule a Zero Pressure, Fully Confidential Zoom Call with me: https://go.oncehub.com/PartnerwithJoshuaSmithGSD   ➡️ Connect With Me On Social Media: Facebook: https://www.facebook.com/JoshuaSmithGSD Instagram: https://instagram.com/joshuasmithgsd/   About Joshua Smith: -Licensed Realtor/Team Leader Since 2005 -Voted 30th Top Realtor in America by The Wall Street Journal -NAR "30 Under 30" Finalist -Named Top 100 Most Influential People In Real Estate -Top 1% of Realtors/Team Leaders Worldwide -6000+ Homes Sold & Currently Selling 1+ Homes Daily -Featured In: Forbes, Wall Street Journal, Inman & Realtor Magazine -Realtor, Team Leader, Coach, Mentor

    #DoorGrowShow - Property Management Growth
    DGS 300: Building Wealth with Rental Properties with Dustin Heiner

    #DoorGrowShow - Property Management Growth

    Play Episode Listen Later Jul 18, 2025 55:17


    As a property manager, you know the value you provide to real estate investors. You offer peace of mind, safety and certainty, and expertise. What if every investor found a property manager to partner with before even contacting a realtor? On today's episode of the #DoorGrowShow, property management growth expert Jason Hull sits down with real estate investing author and coach Dustin Heiner to talk about building wealth through real estate investing and the role of property managers. You'll Learn [06:06] Dustin's Journey to Financial Independence [17:48] The Importance of Property Management in Real Investing [30:04] The Importance of Finding Clients You Want to Work With [41:42] Investing as A Property Management Business Owner Quotables “If you try to serve people, then your life is going to get better.” “If you don't have your business that could run itself, then you're going to be losing money.” “Your property manager is absolutely your quarterback.” Resources DoorGrow and Scale Mastermind DoorGrow Academy DoorGrow on YouTube DoorGrowClub DoorGrowLive Transcript Dustin Heiner (00:00) this is the number one thing that I teach all my students, the first thing they always say, Hey Dustin, I found a great city to invest in. I've already got five realtors sending me deals. said, Whoa, Whoa, Whoa, Whoa. Let's say you bought one of those properties. Who's going to manage that? And they said, I don't know. I said come on. Like you, you're putting the cart way before the horse realtors are the last thing because you need to make sure that the   business is going to run perpetually without you. Cause the last thing you want is another job.   Jason Hull (00:26) All right, we are live. I am Jason Hull, the founder and CEO of DoorGrow, and we have the world's leading and most comprehensive coaching and consulting firm for long-term residential property management entrepreneurs. For over a decade and a half, we have brought innovative strategies and optimization to the property management industry. At DoorGrow, we have spoken to thousands of property management business owners, coached, consulted,   cleaned up hundreds of businesses, helping them add doors, improve pricing, increase profit, simplify operations, and build and replace teams. We are like bar rescue for property managers. In fact, we have cleaned up and rebranded over 300 businesses, and we run the leading property management mastermind with more video testimonials and reviews than any other coach or consultant in the industry. At DoorGrow we believe that good property managers can change the world and that property management is the ultimate   high trust gateway to real estate deals, relationships, and residual income. At DoorGrow, we are on a mission to transform property management business owners and their businesses. We want to transform the industry, eliminate the BS, build awareness, change perception, expand the market, and help the best property management entrepreneurs win. Now, let's get into the show. I'm hanging out today with Dustin Heiner who is successfully unemployed, according to his shirt.   it for those that can't see this later. So Dustin, welcome to the DoorGrow show.   Dustin Heiner (01:53) Jason, thank you so much for having me on the show. just love, I love property managers. I'm a real estate investor, bought property since 2006. Just, I don't know, I've got 30 plus properties, 750 apartment unit complexes and hotels I invest in. And I love not doing any work because my property managers are amazing. it takes a lot of time finding the right property managers, but in the end they make my life easier and I love paying them. They're only one of two people I love to pay, my accountant   and my property managers, because they make my life easier. I love that you have this show. I'm super pumped to be on, so thank you so much for having me.   Jason Hull (02:31) Awesome. I love the positivity because a lot of my clients get a lot of... How do we say it? Shit. Really. And you know, they feel unappreciated in a lot of... So I know there's a lot of listening. They're like, man, I want investors like this guy. But yeah, I love that you love paying property managers. I think I've said on one of my TikToks or reels, I said, the biggest mistake landlords make...   with rental properties is not hiring a property manager. And during this process.   Dustin Heiner (03:01) I don't want to deal   with tenants personally. I invested so that my property would work for me and I did not want to handle talking to tenants. In fact, I did at the beginning, I started talking to tenants, but I found out I'm a pushover because it's my property and I'm trying to be nice and everything like that. And it's so much better when there's a middle man that's going to be there. I tell my property managers, use me as the bad guy. Like say, this landlord, he's a jerk, but this is what we got to do.   I want to help them to make it easier on them, but in the end they make my life easier. yeah, I absolutely love that. Well, one thing you and I both know, property managers should be investing themselves too. They should be grabbing properties. if you know of a, if you're a property manager, you will eventually know somebody, an investor, who's going to be selling a house. Well, shoot. Instead of like, oh, point this over to investor, which I get lots of property managers sending me deals, say, hey, this guy's looking to sell. I'm like, great, and I'll buy it.   how much better would be if you guys bought   Jason Hull (04:00) Yeah, absolutely. I mean if you're a property manager you should really understand and know real estate investing like you're you're basically the advisor for your clients to do this and You have a pulse You know an understanding of the market that nobody else has and so leaning on a good property manager It can also be they could be an invaluable resource   of knowledge. if you before you get into a property one of the smartest things you could do is go ask the property managers is this a good investment or is this a good area or is this like is this a good idea and they're like no you should not have a short-term rental property out in the middle of the desert that nobody wants to go to like it's not you're not gonna cash flow but the you know the guru I'd listen to said I could you know yeah don't do that   Dustin Heiner (04:47) I've got, yeah, no, and you're 100 % right. So I personally, I've coached thousands of people to buy properties and I like buy and hold. Like it could be long-term, short-term, medium-term, even co-living, but we're gonna buy and hold these properties. Like we've got five kids. So I'll give these properties to my kids. I started investing back in 2006, just kept buying property after property. And then I realized when you get cashflow, when you get money coming in every single month from every single property, then you get financial independence and everything else on top of that is just gravy.   Jason Hull (04:47) Okay.   Dustin Heiner (05:15) And I consider my property manager, my quarterback of my team, like the football football team, they're going to make me money. They're going to protect me. They're going to make sure that everything is going right there. They're the, they're the quarterback of my team. And so when I find a good property manager, I hold onto them. In fact, I love find, well, here's what I do also. So in finding a good property manager, I do interviewing. I don't just grab first person because I personally feel like it's best to, you know, not everybody can work with everybody meaning   Somebody might not work well with me. I might have a bad personality of them. They're like, I don't like this guy. He's too hyper. He's got too much energy. Or they might say, hey, this is a great person to work with. And so what I love to do is when I grab a property manager and I just keep buying properties and keep giving it to the property manager, they keep doing well. But I mean, honestly, in the end, I wanted financial freedom and I knew that as I bought real estate over time, the value goes up. But the biggest thing is I invest for cash flow so that   Jason Hull (05:48) Bye.   Dustin Heiner (06:10) Money comes in every single month and give you case in point, your property managers are sending money. Like if you're a property manager, you're sending money to your investors, which is great because you're, making money, but you're also making them money. But at the same time, imagine that money coming into your pocket.   Jason Hull (06:27) Okay, I love this. think the clients listen to this or even property managers just listen to this and be like, I should probably send this out to all my clients so they should they can listen to this because this guy knows something and I want all my clients to see us in this light. This is a great light to see us in. So let's let's go back because we skipped qualifying you. Let tell us about yourself. Qualify yourself. Why should investors that   that these property managers send this podcast episode to and say, listen to this guy Dustin, you should be, you want to be like Dustin. Why should investors be listening to you?   Dustin Heiner (07:00) Absolutely, totally.   you know what, I'm even gonna tell you a quick story of what really shoved me into real estate investing. I started investing back in 2006, but I was not born with money. In fact, I was born into a very poor family, and I did what everybody is taught. We're taught this same exact path. You go to school, you get good grades. You take those good grades, and you go to college or university and get thousands and thousands of dollars into debt.   and then you get a piece of paper or a degree, that's what it's called, and you take that degree and you shop around and you try to find a job, a quote unquote career from someplace. And so I'm doing that exact same thing. In fact, Jason, I get the most stable, secure job you can ever think of. I got a job in the local county government in California doing IT. So California is not going away, government's not going away, and IT is definitely not going away, because I'm just like risk averse. Well, at the same time, I bought one rental property.   And that one rental property, I remember that check I got from the property manager. It was $317. Like, this is great. I need to buy more and more properties. But you know what happens? Life started getting in the way. My wife and I started having kids, after kid. Eventually, and this is what really got me to make sure I started investing. So I stopped because life got in the way, buying properties. But my wife and I started having kids. And when my wife had our fourth child, I went on paternity leave. That's where the dad stays home with the mom, changes poopy diapers, all that good stuff.   Well, after two weeks, I go back to work and on a Friday at 3.30 in the afternoon, I get a call from my boss's boss's boss's secretary, like the top dog. she says, Dustin, would you please come in the office? I said, sure. And I paused for a second. I hung up the phone. thought, why in the world are they calling me in the office? Like, this isn't normal. It's not normal. And I've also seen plenty of movies Friday at 3.30 is not a good sign. And I remembered a little bit before, right before I went on paternity leave.   Jason Hull (08:48) now.   Dustin Heiner (08:51) There was some rumors or some rumbly going on in the county that there could potentially be layoffs. And he really shook it off. said, there's no way I've got great seniority here. My boss is thinking of doing a great job. So I get up and I walked down the hallway to my boss's office. Now this hallway isn't very long. In fact, it's kind of short, but every single step that it took, felt like the hallway got longer and longer and longer. And it felt like my feet became lead bricks because as I was walking, I started thinking I could potentially get laid off while I get down the hallway.   Jason Hull (09:01) Amen.   huh.   Dustin Heiner (09:20) I turn the corner and I see my boss's door. His door is closed and I see his secretary there, super sweet, nice old lady. She says, Dustin, would you please have a seat? And I go and I take my seat and she's kind of sheepishly grinning at me, trying to console me with her eyes, because she knows everything about what's going on. I know nothing about what's going on. So I take my seat and I started thinking about my life. This entire plan that other people told me, I started thinking, if I lose my job, did I just waste my life doing this? And my goodness, we just had our fourth child.   Jason Hull (09:38) man.   Dustin Heiner (09:50) If I can't provide for our kids, does that make me a failure as a father? Does that make me a failure as a husband, as a man trying to provide for his family? Well, as I'm sitting there, my hands get all clammy, my forehead gets all sweaty because the nerves are just crushing me. Well, the door to my boss's office opens up and out walks a coworker of mine with a piece of paper in her hands. She is noticeably distraught, very upset. She's not necessarily crying, but you could tell her world has been rocked. She passes by me and my boss says, Dustin, would you please come in the office?   Jason Hull (09:54) Hmm.   Dustin Heiner (10:19) So I get up and I go into his office and I get laid off. And this is the government. Nobody gets fired or laid off from the government, but I did. And this is the reason why I tell the story. So I take that layoff notice and I go back to my desk and I realized two things sitting there at my desk, just getting laid off. Number one, I need to get another job to be able to provide for my family. So really blessed, praise the Lord to find another job in the same county, another department wasn't having those issues. Second thing I realized, I need to make sure this never.   Jason Hull (10:24) Hmm.   Dustin Heiner (10:48) ever happens to me again. I didn't make sure that nobody can take away my ability to feed my family. So right then and there, I said, I am an investor. It may so happen that 100 % of my money came from my job. That's now my part-time job. I'm a full-time investor. So quickly fast forward the story. Started buying property after property after property, each one making me 250, 350, $550 a month. I still own all of them. And now fast forward, I go to my new boss after 30 plus properties. say, Hey boss,   Jason Hull (10:57) No.   Dustin Heiner (11:17) I'm laying you off. laugh and it says Dustin, what are you gonna do? I said, I don't have to do anything. I own real estate that makes me money without even working. So last quick part of the story. Remember that short hallway that got longer and longer and longer? Well, I would walk to and from my car to my job a mile and a half every day. I was too frugal to pay for parking. Well, this last walk, I felt like I was walking on clouds because I knew I would never need a job again because I had money coming in from my property. So for you listening,   I want you to realize if you have your own business, if you're working for somebody else, if you have real estate that makes you money without even working grows over time. In fact, every 15 years, real estate doubles in value. mean, that alone is just should blow your mind. And then the cash flow that it makes. So in the end, what I suggest is if you make your own value coming from what you put into your own investments, IE rental properties, you're actually going to have   a floor of income. Now, just same thing with a property manager. You get your landlords and let's say you have 100 units. Well, you have a floor of income because that's normal income that comes in. Same thing with real estate investing. Let's say, God forbid, all those landlords to say this is not working out, we're moving. Well, you have your properties that has a floor of income coming in for you and then it takes so much stress off of you. So I'll pause the story because you've probably got plenty of questions, Jason.   Jason Hull (12:43) I love it. what a journey. there's always something that of thrusts us into a new state or even into entrepreneurism. I was suddenly a single dad trying to figure out how do I have time to spend with my kids when I'm stuck at a job at HP because I was in IT.   I'm like, I haven't even earned a week off yet. And I'm gonna get them for a week to spend time with them? How's that gonna work? How do I get to be dad? so, yeah, so sometimes I joke my kids are what made me finally leap to become an entrepreneur. so.   I love this idea of real estate allowing you to fire your boss or fire yourself from the job. Explain to people now what you do and your programs and all the stuff that you've built since, because you've done a lot of big things. I want people to make sure they understand Dustin's a badass and he knows a few things.   Dustin Heiner (13:36) Yeah.   Thanks, man. Well, here's what really   happened. So as I was quitting my job 2014 2015 inch I was 37 years old and I had so many people asking me how I was not working for somebody else and still making money if I feed my family I told them I invest in real estate and they would always ask the second question. Well, can you show me and so I just started showing friends and family members how to do it and then I realized two things number one was fun and number two I had plenty of free time because when you're not working for somebody else   When you're not having like, if you're a property manager, you have many bosses. Let's say you have 10 different landlords, working with 10 different bosses. That's really what it comes down to. And if you don't have any bosses bossing you around, you have 40 plus or more hours of your life back to do whatever you want. And so I just started helping people. So fast forward, I started a podcast, the master passive income podcast, you were on it. And that podcast in 2015, over 2 million downloads now with me just coaching. It's usually a solo show, like literally a solo show where I don't even   It's just me teaching how to do this, but over 2 million downloads because I just want to give this out. Then wrote three, no, four books, coach thousands of people. Now even have a live event, bring in hundreds of real estate investors together, but all for a goal. Here's the main goal. It's to help 1 million people to invest in real estate. And the big reason why I decided to have this goal was because the more people that I serve in my life, the more money they make and the more money I make in the end.   And so now everything from coaching thousands of people to having live events where we're just coaching even more and helping even more to books and podcasts, YouTube, you name it, like social media, Instagram, I'm over a hundred, 200,000, almost 200,000 followers on it now, just giving. And here's the big thing, a takeaway that I would love to share with everybody listening. For you listening, you need to realize if you serve and if you try to serve people, then your life is going to get better. The more people that I serve,   My goodness, I make so much more money, but the great thing is it's not a win-lose. It's not like somebody loses in order for me to win. No, it should be a win-win-win. And so now everything I do at Master Passive Income, to the free courses, to the paid coaching, all that sort of stuff, it's to help people to invest in real estate to get 40 plus hours of their life back and become successfully unemployed.   Jason Hull (15:59) It's amazing. And that's just really, really awesome. You're doing big things. You're doing big things. And you're not the typical property management client. How many different property managers do you have? Because your portfolio is spread out now, or is it all in your network? Five different states.   Dustin Heiner (16:14) Five different states? Yeah, correct. Five different states.   I think we have five main property managers. ⁓ Yeah, five main property managers that I work with.   Jason Hull (16:20) Yeah.   And how many units in total do you?   Dustin Heiner (16:26) So   single family home, like I might say single family, four units and below. So I would consider anything four units and below be residential. We have 33, 32, 30 plus single family homes, short term, midterm and even long term. Then we have two large apartment complexes, one's near Nashville, 350 units and other one's in Chattanooga, Tennessee, 325 units. And so we have great property managers for those properties. Then also,   I've invested in some hotels and so we have the, you know, the management company for that. But, what I found, and this is the number one thing that I teach all my students, all my students, lots of them, because here's what the first thing they always say, Hey Dustin, I found a great city to invest in. I've already got five realtors sending me deals. said, Whoa, Whoa, Whoa, Whoa. Let's say you bought one of those properties. Who's going to manage that? And they said, I don't know. I said come on. Like you, you're putting the cart way before the horse realtors are the last thing because you need to make sure that the   business is going to run perpetually without you. Cause the last thing you want is another job. In fact, this is the one big thing that I see when a mom and pop investor, somebody buys one property and then they buy a second or third, maybe they get to five, six, maybe seven or eight and they're managing it themselves and they cannot scale. And I know your audience, everybody knows about scaling cause you want to scale your business, the property management business. Well, you can't scale if you're the only person doing all this sort of stuff. And so,   Here's another question I get that people, other investors or even my students say, Dustin, how do you afford a property manager in your properties? I say, I don't afford a property manager. Like I don't pay my taxes on any of my properties. I don't pay my insurance. I don't pay for my property manager. I don't pay for repairs. Meaning I don't have to get a job to pay for any of that. My tenants pay that in the form of rents. And then I make sure I do not buy a property.   unless all of those expenses are accounted for even repairs, vacancy factor, and especially property manager. And that's the thing that most people don't do is realize, let's account for all those expenses, but then utilizing your property manager well enough. Here's the big question. And so all your audience is property managers. So they're going to, they probably rarely get this question, but here's my favorite question that I ever asked property managers. One of the first ones that said, if you would invest your money in this city now,   Jason Hull (18:37) Mmm.   Dustin Heiner (18:48) What area would it be? What zip code, where would it be? That is gold. I've asked actually the opposite question. Where should I not invest that city? And property managers say, I probably shouldn't answer that because discrimination and all that sort of stuff. so the question is better. Where would you invest your money? And then, yeah, you're gonna understand the entire market because the property manager, but you also Jason, we're awesome. The question is,   Jason Hull (18:51) Mm-hmm.   Yeah, wherever you...   Dustin Heiner (19:12) Would you manage this property not after you bought the property, but before you buy the property? That's a big thing. Cause a lot of people buy a house because they listen to tick-tock gurus and they just bought a house and they, Oh yeah, it should work out. Well, if you don't have any of the manage it, it's no longer an asset. It's a liability. So how much better is you ask the property manager beforehand, especially if you are investing, you're seeing, or sorry, if you're a property manager, you're seeing where the best properties are, where the best clients are, the best tenants, all that sort of stuff.   Jason Hull (19:19) Yeah.   Yeah, sometimes 100, 1000 times over. Like they have a lot of anecdotal data, right? And data data. So the bad path then is you kind of mentioned is to go to a realtor first, get a property, and then maybe go find a property manager. That's a really bad path. And that's kind of the default path that a lot of people would go down. And they're just headed towards a potential train wreck. Odds are   that the realtors incentive is not to just get you into the best investment solution. You get the most money on a deal and then you're going to you're picking this property and you have no idea if it's going to work out and then you might not even realize you need a property manager and you're saying start with the property manager. Ask them the area.   Dustin Heiner (20:16) No, it's to sell a property. That's all it is.   Absolutely.   Jason Hull (20:34) get their advice and clarity and find the property manager that you would want to be able to manage this. Like find a good property manager first and then make some good decisions. make some, let them help you make some good decisions.   Dustin Heiner (20:48) Well,   how I would explain it is I'm going to find the experts and it could be also definitely property management, but think of also inspectors, mortgage brokers, contractors, plumbers, handymen, insurance agents. I'm not the expert. In fact, like I said, I've coached thousands of people now to invest in real estate successfully. And sometimes they'll ask me, hey, Dustin, you invest in this city.   You're the expert. Tell me like, where should I? Tell me all this stuff. said, Whoa, I'm not the expert at all. In fact, I don't want to, I might know a little bit, but I don't want to be the expert. I hire experts. I hire them. So if you're a property manager, what you need to be thinking is, well, number one, you are the expert in that area because you're currently investing your time in your business to build up for landlords to utilize you. Well, that's number one, but who else would you actually want to start working with?   Now, personally, what I find is the property manager. so if you're not a property manager, if you're an investor listening to this, your property manager is absolutely your quarterback. I treat them as best as I can. Like I treat them so well because they take care of me and they want to take care of me. If I'm a jerk, if I'm like, you know, withholding, withholding money or like, we don't need those repairs. And they're trying to do their job and I'm holding them back from it. They're not.   excited about working with me. And so what I want is as best I can, my property manager to look favorable on me so they could take care of my property so I can have all my life back to play with my kids.   Jason Hull (22:15) Yeah, I mean this very much goes along with like Benjamin Hardy and Dan Sullivan's idea of who not how. Like finding the right who instead of going around and trying to just find the what like a property. Go find the who that can help you figure out how to do this instead of trying to figure out how to do everything on your own. Which is the slowest path to growth. Period. You know, is to do everything on your own.   Dustin Heiner (22:39) Well, you can't scale that way.   Yeah, you can't scale. If it's all about yourself, you can't scale. can't get like all my 30 plus properties. I love saying this. So a lot of people have heard of the book, the four hour work week. Good book and all. Basically, the premise is make your life so that you only have to work four hours a week. Well, honestly, I think working four hours a week is for suckers. I don't want to work four hours a week. I don't even want to work four hours a month. I maybe work 30 minutes a month on all of my properties because they get the property management statements.   I verify everything that's good, but I'll say this also. My daughter who's 16 years old, because I've coached a thousand people now, I coached her, she's my oldest and all my other kids are going to do it. She bought her first property four months ago and I coached her. She now does all the bookkeeping, all the, basically instead of me doing the work, 30 minutes, I pay her to do it and she oversees her property as well. And it is so much better when you have the experts first. One quick last thing, because you mentioned a really key, most people, and I did this too.   Jason Hull (23:32) if   Dustin Heiner (23:36) I wouldn't write to how do we find properties? In fact, my most downloaded podcasts are because on Master Passive Income, have lots of like how to find properties, how to fund properties, how to find property management. Like literally, it's just coaching. And the most downloaded are how to find and how to fund. Those are by far because people think those are the that's number one things that they don't have, but they believe that they need, which is not necessarily the case. Same thing on my YouTube channel. The most downloaded videos I have one.   That's like think like 16 different ways to get creative financing. If you don't have money yourself, how to buy properties with creative financing. I'm the most downloaded, but that's here's here's what I definitely got to say this. If you don't have your business that could run itself, because I always talk about building your business first. If you don't have your business that could run itself, then you're going to be losing money. And they give you a quick example what that looks like. I buy a property that's going to be making me money every single month and I don't buy it unless all expenses.   Jason Hull (24:11) Yeah.   Dustin Heiner (24:34) property manager included, vacancy factor, repairs, all included. And I add on my profit. If I want to make $400 a month, I don't buy a house unless the price is low enough, interest rates right, all the expenses are right to where I'm making that profit every single month on that property. And then obviously rents go up. But here's what it's like if you do not build a business, you do not get the right people in place. Imagine a convenience store. You're to start a convenience store, know, candy bars and soda machines and all that sort of stuff. Well, you will not sign a lease on a location.   open the doors and set a box of candy bars in on the ground. You wouldn't do that. You go out of business in two seconds. But what you would do is you would get, you'd build the business first. You get the gondolas, the shelving units, and all the candy bars go on the countertops, cold storage, bank accounts, cash registers, insurance, managers, everything in the business before you buy any inventory. Same thing with real estate investing. You build the entire business, get everybody the right people in the business, and then every property that I own,   is a piece of inventory that I put into my business. When you start realizing that even though you're an investor, you are a business owner that has inventory. Because I remember in 2006 when I first started investing, 2008 happened. 2008 happened and the crash happened. I knew so many real estate investors went bankrupt. fact, still talk, if anybody was investing back then, most likely you ask them, how did you do in 2008? I went bankrupt.   Jason Hull (25:44) Thanks.   out   Dustin Heiner (25:57) Honestly, that's literally, that's conversation happen all the time. But for me, I made more money. I was blown away. In fact, I was worried because I was just new to this. And because I was solely investing for cashflow. Now appreciation will come. That's great. But I'm going to give these properties to my kids. But I was solely investing for cashflow, $500 a month, $600 a month. And because of that, sadly, people, they had to get foreclosure because of the economy and all that sort of stuff.   but what did to the pool of renters, the pool went up. So there's more demand, supply's the same. In fact, I just buy properties and there's more renters. So my rents went up. I made more money in the crash when everybody else was going bankrupt because I was solely investing for cashflow. One quick, let me say one more thing, because I definitely want you to jump in. One more quick thing. Imagine that candy bar that you would buy to sell. If you had a candy bar business,   If you can buy it for 50 cents and sell it for a dollar and you knew all day every day, you can buy it for 50 cents, sell it for a dollar. You think, how can I get more money? Well, you'll make money. But let's say this is a great thing about real estate investing. Let's say you didn't even have 50 cents. It took you 25 cents to borrow 50. Well, you're out of pocket 75 cents. You still sell it for a dollar and you make 25 cents every single time. You would do that deal every day and you would think, how can I get more money? You'd borrow it. But here's one thing you would not do. Same thing with real estate investing.   You would not buy a candy bar for $2 if you could only sell it for a dollar. You do not do business to lose money. So I'll pause it because you could probably have plenty of questions, but we want to build a business and make money.   Jason Hull (27:26) Perfect.   No, love your analogies. I love that you're equating it to like even just buying and selling candy bars, which maybe some of us did in elementary school as a side hustle, or our kids do sometimes. My daughter makes little rubber bands, like little bracelets with different colors, and she goes and sells them. And the materials cost very little. And then she's like building these bracelets and ask them what colors they want. And then she's selling them at a market. She's like, I made like 20 bucks, you know.   Dustin Heiner (27:48) yeah.   Jason Hull (28:00) Yeah, so, you know, we've done this as kids, but when you equate it to something so simple, because we look at raw real estate and the complexity and all the numbers and we're like, this might make sense in the long run with some depreciation and then like, yeah, and you're like, let's keep this really simple. Let's like equate it to a candy bar.   Dustin Heiner (28:21) Because all that will come   like appreciation, depreciation, tax benefits, market appreciation over time, forced appreciation. Like when you buy a house, you fix it up, you guys know it'll make more money or it'll be worth more. All that will come, but income does not always come. So if you buy for income every single month from your property, could be long term, midterm, know, 30, 69 days, short term, or even co-living. If you buy for that, you will always get wealth.   If you buy, I'm hoping it'll go up in value. Like I hope this candy bar, I'll buy it for $2. Hopefully from a dollar now it'll be a $3. If you hope you're going to be stuck holding the bag and it's going to hurt. And so what you want to do is you want to make sure that you are investing for income. Cause when you invest for income, everything else will always come. But if you invest for just appreciation, you will not necessarily get income. You won't necessarily get all the benefits of everything that comes with real estate.   Jason Hull (29:17) Yeah, the other thing is the property managers often are one of the first to know if an existing client or owner wants to sell that property off. So they're great people to know if you want access to off market deals. I'm sure the property managers you have would love to get all of their clients to sell their properties and give them to you because you're easy. You're like their dream client because they'll have a one off like super emotional accidental investor that couldn't sell the property that's like.   driving them nuts and like they want it to be a perfect time capsule for a year because grandma planted the flower bed and like Timmy has his height in the door frame and like they want it to be perfect so they can sell it a year later and they're like, and it's like 10 times to 100 times harder to deal with operationally for them. The operational costs are really extreme. It doesn't sound like you're calling your property managers all the time.   Dustin Heiner (29:53) Ha ha!   Let me just say this. I don't want to talk to my property managers like month after month after month. I don't want, I just want the money. And as long as everything's going well, which is here's another thing. So if you're an investor, you want to make sure that your property managers understand your systems and procedures and processes. Like I have different property managers. They all treat all their landlords, everybody differently. But I say, when you're working with my properties, here's exactly how I want you to do it. And it's very simple things like   Jason Hull (30:13) Fuck it.   Dustin Heiner (30:37) Hey, rent's due on the first, late after the third, then you put a three day notice on the door if they don't need to get a late fee. And then once that three day notice is up, you start the eviction process. Like that's clockwork. It's most non-discriminate, yes.   Jason Hull (30:47) And this is pretty typical.   This is pretty typical, like decent property managers are already doing this anyway. Like this is really standard stuff.   Dustin Heiner (30:55) They should be. But I don't want to talk to the property manager. They're great people. I don't hire them unless   I like them. But at the same time, leave me alone so I can play with my kids. I could go to golf. could go to, I'm going to South Africa tomorrow for an investor trip. You know, I just want to live my life. Property manager, you take care of it. And if they are doing what I honestly like, I, they don't do well, meaning if they, if there's, it's not getting rented or there's that's a month after month where we're not getting,   rents paid, if things like that, then I'm like, I gotta find somebody else. Cause I don't want to have to think about it. If I have to think about the property, then why do I need you?   Jason Hull (31:29) Yeah, this is a challenge. They're property managers listening right now. Pay attention to this. Because a lot of property management business owners that come to us, they're not setting healthy boundaries with their clients. Because their clients don't know what they need. And so a lot of times the clients will artificially create a worse property manager. Because they're like, I need like this and I need that. I want, how's the renting process going? And did you talk to some people? Did you show it? And like what they think.   and they want to be so involved in the whole process, they're trying to micromanage the manager. And the manager's way better at this than them. By their own admission, they suck at this stuff, and they don't like it. But then they're trying to micromanage the manager, and bad property managers let them do it. Like the worst property managers usually have the highest operational costs in their business because they give every tenant and every owner a blank check for their time.   call me anytime and they phone system stuff so you can call them anytime and ask any question and they don't have a good system and so then they're wondering why they have, I had a client company once with 600 units under management in their business and they were making zero dollars. Property management can easily be death by a thousand cuts. I have seen inside thousands of property management companies and there are a lot that are making very little money.   And then like my wife Sarah, she had a property management business with 260 units. She was pulling in 90, 60 to 90 % profit margin. It took her, it was a part-time job for her really. And she moved to Austin with me and she managed these remotely. And these were C-class properties in Pennsylvania. We're talking $1,000 rent or less. This is like ghetto, like difficult tenants, difficult situations. And she had such strong boundaries.   and such good relationships with their owners in setting those boundaries that if they got needy or whatever, she would tell them that she was gonna fire them. And they were desperate to keep her because most property managers suck because of some of these reasons. And so she set really strong boundaries. And so her business was easy. She eventually installed one part-time person boots on the ground to help her open up property, show property, whatever, because she couldn't be there to do that and to pick up the mail.   and she had 60 to 90 % profit margin. It's like ridiculous. And so this is one of the trainings we have in our platform that we coach clients on, but property management could be death by a thousand cuts very easily. so it's just as important as it is for you to find a good manager to partner with, for them to find good clients to partner with and to be picky about their clients.   or to at least set better boundaries and expectations with their clients to help them be more like you.   Dustin Heiner (34:16) Absolutely. And it has to be a beneficial event where you guys are working together, a relationship. And like I said in the very beginning, I try to serve as many people as possible. The more people I serve in this life, the better my life gets, better their life gets. And as long as it's a win-win, in fact, one of my property managers, I paid him 12 % of the rent. the rent used to be, yeah, like when I, so this is when I first started investing in, it was in Ohio in 2006.   prices of rent were like 500 bucks. from 10, 10 % to 12%, it was like, you know, five bucks. And I was like, yes, go ahead. Now these are renting for a thousand dollars, but it's a hard area. It's like D plus C minus. I mean, it's a really rough area. In fact, I don't suggest any of my students invest there anymore because it's really, really rough. It's hard to find, like this property manager, I found them diamond in the rough, they worked with them for 10 years and then he retired and his daughter took over. So she's doing great too, but   All that to say, what you need to do is as you're hiring, finding the right property manager. So if you're an investor and you were trying to find a right property manager, you really need to make sure that you're paying them accordingly. That's going to be like, like I said, 10 % to 12%. Exactly. Exactly. Like they're going to make my life easier. What I need to do as an investor, if I need to pay more for a property manager, I need to buy the property for less.   Jason Hull (35:26) Yeah, don't try to cheat out on them. Yeah.   Dustin Heiner (35:38) I don't buy the property unless it pays for that good property manager. If I have to pay 15 % for good property manager, I don't buy the house unless I can afford that 15%. And in the end, my property manager in that one specific area, that's like C or D, D plus to C minus, I don't talk to her because she's so fantastic and she just doesn't bother me. I just let her run with it she does such a great job. And so it's such a great beneficial environment.   Jason Hull (36:03) Yeah, love it. I'm biased, but obviously, but I believe DoorGrow creates the best property managers because we help them figure some of these really simple things that they need to get down in. Sometimes they can't even see. Like one of the things we've been rolling out with clients is a three tier hybrid model because different investors have different strategies. There's really three psychological profiles of buyers that are taught in pricing psychology and those are the cheapos, the normals, and the premiums.   And so you need a pricing model that is a better fit for them. And the cheapos usually are really hyper concerned about price. They're not really focused on the long term as much. They're short-sighted. And so they're looking at what's the lowest fee I could get and they're like, cheaping out and they're making some big mistakes in the long run.   Dustin Heiner (36:46) Let me add, let   me add one thing with the cheapos. The cheapos will be the worst clientele. They will be the most problematic. It's just how life is. In fact, I'll give you.   Jason Hull (36:53) Next.   Operational cost   is the highest with the cheapos and so So one of the things that we coach our clients on is to make sure that they have these pricing models that balance between The a la carte of a cheapo and like you're gonna pay for everything extra so that they because then you're they're trying to gamble against the house Property managers the house and the property management should be winning right but a lot of times what property managers mistakenly do   Dustin Heiner (37:00) Absolutely.   Jason Hull (37:25) is they subsidize all of their lowest rent properties and their worst owners with their highest rent properties and their best owners. And they have properties in their portfolio they're actually losing money on. And sometimes they don't even realize this because they're not assessing them individually. We're like, yeah, you should fire those. Like you should just let them go or raise the price. It seems that is so obvious, but.   Dustin Heiner (37:45) especially if you're losing money on it.   Jason Hull (37:50) A lot of property managers have an entire section of their portfolio that's like 80, it's like the 80-20 rule. It's 80 % of their stress and their work and their challenges and it's like 20 % of their profits.   Dustin Heiner (38:02) And so here's a fun thing, like a thought, as you were saying, this had gotten to mind if and when somebody is pulling their hair out, an investor pulling their hat over a property or multiple properties, they just, they're just going to sell and because they're not good at investing. In fact, that's what I love to do is I coach people how to be good investors, how to make sure we're buying it right, how we're finding the right people, all that sort of stuff. Well, what's great is let's say they, you're, you fire them as clients, you fire them.   And they're like, I pull my hair out. I'm just going to sell. then eventually a good landlord will buy it. Good investor will buy it and they'll start working with you. So you start cutting out the 80 % that is just wasting your time and money and keep going after the 20 % that are making the money, making your life easier. That's just going to help everybody. Like it's just going to keep rising because in the end, the bad landlords there, they should just not be owning property.   Jason Hull (38:55) Yeah, I've had some interesting guests on our show recently and one of them runs a company. Basically, he explained to me that investors outside of the US love the US for real estate investing because he said almost nowhere else in the world can you get a 30 year fixed rate mortgage that allows you to do a payment that's low enough you could cash flow on it and just start making money right away, month after month.   And so they want to be able to get access to this. And so they help them set this up quickly. Get an EIN in a week and like get everything set up. Because it's complicated for them to figure that out. There's another company. I had a gentleman named Lioran. Really cool guy. Originally from Israel. He's here in the US, investor. And he created a company called Blanket. There's this really amazing platform for property managers that they can white label and that they use that allows them   It's like kind of like a property retention platform. So it allows them to put their clients portfolios into it, get a ton of extra data on their portfolios, and then they can, if they decide they want to sell this property, allows all the other investors in the entire blanket network to be able to get this and they get to keep managing that property without having to give it up. So property managers can have the properties   turn over and go to different owners and different investors, but they still retain them as that property is in their portfolio to manage. And so there's just, there's some really amazing things out there now for property managers. There's amazing tools, systems. We've got a lot of clients getting AI maintenance coordination using some really cool AI maintenance coordination tools that's allowing, cause getting a maintenance coordinator in a property management business, hard.   Ideally, it's like they're a veteran of doing maintenance of like 20 years and they don't want to run their own maintenance company and they want to come help you figure out what needs to be done. But there's an AI maintenance coordinator company that has been programmed by a guy who managed 30,000 units coordinating maintenance, all the way from small all the way up to that.   a long lengthy amount of experience and the system has programmed into it probably by now over a half a million work orders. Like and so it knows how to handle this better than probably anybody that you could hire and once you tell it you still have to train it you have to teach it but once you tell it how to handle things it can do it. And it's now doing phone calls it's like doing emails it's doing text like it's the craziest thing ever. And so there's this this there's this weird sort of   AI revolution happening right now and the smartest property managers are already adopting some of these tools because it allows them to scale their operations effectively. Eventually it'll be so commonplace everybody's like yeah we're all using this stuff and we can all like it's cheap enough or whatever and who knows maybe we'll all be out of jobs including property managers who knows but right now there's a good opportunity that if property managers are on the bleeding edge of what's working   you get as an investor a better property manager. And if.   Dustin Heiner (41:53) Well, for me,   there are plenty of software out there. Turbo Tenants One, Avails and other, apartments.com, those are fine, but I don't wanna even do any of that stuff personally. Yeah, as an investor, I don't wanna deal with that stuff. I wanna hire a person. And honestly, I don't think that AI, even though there's great tools as a property manager to help your business better, I don't wanna have AI run my business because I want an actual person   Jason Hull (42:05) this part of the night.   Yes.   Dustin Heiner (42:23) that it's   going to make sure like they have the emotions and feelings that they know, okay, there's something here, there's something there. And I just know personally, and this is why I teach all my students is, hey, these software are great if you're gonna manage yourself, but you can't scale if you're managing yourself. What we need is to hire the right people. It's all about, like you said earlier, there's a book, it's who, not how. We don't want to figure out the how, we want to get the right people in place. And one last quick thing that I said this a little bit earlier,   But people always ask, well, Dustin, how do you afford this, that, or the other? And the way I don't afford it, I make sure I don't buy a property unless all those expenses are accounted for, like the property manager to taxes, insurance, and even my profit. I make sure that is in there before I buy the property.   Jason Hull (43:10) Yeah, we have a ROI calculator that some of our clients use that we built out that already has their fees built into it so that the investors can see what are the benefits of this. What are the tax benefits? How does the cash flow like all this? And then, yeah, and in that, if it's not going to math out, then you just change how much you're putting down, you know, or you're getting a different property, right? so, but the...   The property management fees, if you're smart, should already be built in.   Dustin Heiner (43:41) Absolutely, 100%. And on top of that, again, I have to say your profit. If you're just guessing how much profit you're making, in fact, I always like to be conservative in my expenses higher so I don't get surprised, oh man, I didn't have the, or, and, or my revenue or the income from the rents. I estimate it or be conservative on the lower end. So if I could rent it for 1300, I run my numbers maybe at 1250, maybe 1200.   just so I'm not gonna be like, man, I can't make any money out of this property. Because trust me, it's really easy to overlook something if you're not hiring experts. Like my property managers, they know, here's a good property manager. I'll say, hey, property manager, I'm looking to buy this property, know, number one happy street. Tell me about it. Will you rent it? How much will it rent for? What's the vacancy factor? Will you manage it? What's the clientele like? And the grit ones will say, you know what? I know that area. In fact, I have a property like one or two streets over.   We were trying to rent it for 1400 Zillow said 1400, but we couldn't rent it for that. We got 1300 for it. That's gold. That like, is so much better information for an investor. When a property manager is he knows he or she knows exactly what's going on in there on the ground. And that's going to make sure that you're doing everything right. So when you hire the experts, they're going to make sure you do it right. Because especially property managers, I would say realtors, we said that a little bit earlier. Realtors just want to sell, sell for the high smoke, but your property managers.   for the longevity of that property, they're taking care of it. They're constantly making sure that it's working for you. So always ask them before you buy the property.   Jason Hull (45:16) I love that. This is a great message Dustin. I really appreciate you coming on and sharing this. I'm pretty confident that our clients and property managers listening is gonna be like, man, like every investor should listen and do what Dustin says. This would make our lives so much easier. And it makes them feel so much more valuable as a property manager. So I appreciate you sharing a positive message to everybody here on the DoorGroves show.   Anything else that in imparting that you would like to say to property managers that might be listening?   Dustin Heiner (45:46) Yeah, so one thing that I mentioned a little bit earlier is having a floor of income that's outside of whatever your job or work, your business, having a floor of income coming in. And what I planned on was I asked my wife, how much money do I need to make every single month in order for me to quit my job? Like what's our expenses like? And I remember the number, plan is day $4,200, insurance, mortgage, food, like you name it, everything, all of our expenses. I thought, okay, to become financially independent,   Jason Hull (45:52) Yeah.   would probably be double   nowadays. Which would probably be double nowadays.   Dustin Heiner (46:14) What's that? Oh,   probably, probably. Yeah, definitely. And so I said, okay, this is just math. If I buy one property that made me $500 a month. Well, in one year, that's $6,000. 10 properties, that is $5,000 a month. Okay, I got 10 properties right there. Then it covers it. That's $60,000 a year in income. 20 properties, that is $10,000 a month. That's $120,000 a year. That's passive. That's cash flow. That's after expenses.   And I thought, my goodness, all I need to do is hit that certain number. And then once I do, I don't have to work anymore. But here's the great thing. I had 40 plus hours of my life back that now I only build businesses that affect me and my family, as opposed to working for somebody else or, you know, having 10 different bosses that are just pulling my hair out. Now, let's say you had properties that of your own and you had your own property management company, you can fire those.   Jason Hull (46:59) You   Dustin Heiner (47:10) landlords that are taking up so much your time. You're making five bucks a month. It's like, it's not even worth it. Fire them because you have a floor of income. You are able to move forward. So in the end, when you're investing in real estate, you're going to be able to have a floor of income, which is so much more amazing because you have so many more options. Options are what's going to help you to make sure you scale and level up in life.   Jason Hull (47:33) Love it. Yeah, I think it's it's there's few things investment wise that can have as big of a return as having a business. So property managers listening. Cool. Build your business up. Grow that. But if your primary goal is just to get more doors, that's to manage for other people that I think you're making a mistake like your primary goal should be since you know real estate investing and they say invest in what you know.   you should be stacking your own doors. You should be investing and putting that in just a much better store of income for the long term and it's gonna grow and it's also if you're making a cash flow, you've already got the systems, you've got everything. Like you would make way more money on those units. So you should be building up your own real estate portfolio. One of our clients, he fired most of his third party clients because he just focuses on using his property management business now as a honey pot or a fly trap.   people come to him and say, hey, I've got this rental property. He's like, cool, let me scare the crap out of you of the tax liability if you ever decide to sell it. And maybe you should just, you know, do seller financing with me without talking about seller financing. All right, and so he's just got all these properties. He's just stacking doors and he's making so much money, right? So if you're listening and he's in our program, come be in our program. You get to hang out with this guy and other really amazing people do amazing things. But if you're a property manager, build your business up.   Yes, but also build up your real estate portfolio because you're one of the best at this. You're an expert at this. And that puts you in a state of integrity anyway, like if you believe in this stuff. And then build up your portfolio of clients portfolio.   Dustin Heiner (49:10) Hey Jason,   would you mind if I gave everybody a real estate investing course completely for free just for listening to the show?   Jason Hull (49:16) I would not mind that at all.   Dustin Heiner (49:19) Awesome. I like I said, my goal is to help 1 million people to invest in real estate. want you to invest. So get my real estate investing course completely for free. If you text the word rental, R E N T A L rental to three, three, seven, seven, seven rental to three, three, seven, seven, seven. I'll literally give it to you for free. Or you can go to master passive income.com forward slash free course. All one word for it. Master passive income.com forward slash free course.   I'll show you how to find if you are investing your area, that's great, but let's say you want to go into another area. I love investing out of state five different states now that I'm investing in how to build a business everywhere, anywhere in the country, how to scale to become financially independent. You can also find me quickly. I'll just share that master passive income, the podcast. Like I just love giving out so much more coaching on the podcast. I've had people binge the entire 400 episodes now, Jason, binge all of them and like DM me on Instagram. They'll say Dustin.   just from listening to your podcast, I started investing in real estate. I'm like, yes, that's exactly why I have the show. So yeah, one quick last thing. If you want to DM me, The Dustin Heiner on Instagram. love chatting with people. I love helping people. And in the end, when we all invest in real estate, everybody wins because we have great properties that people need to rent. We make money, property managers make money. We have a floor of income coming in.   But in the end, my goal is to help a million people. it's just another way that I can serve. But honestly, in the end, everybody wins.   Jason Hull (50:51) I love it. So they can text rental to 33777. They can go to masterpassiveincome.com slash free course. And they can go to masterpassiveincome.com to check out your stuff. then the, the Dustin Heiner, H-E-I-N-E-R.   Dustin Heiner (51:14) Correct.   More than likely you'll find me. I'm probably the only the Dustin, like if you just type that in, but man, I've been working really hard at Instagram. find out I actually kind of like it. I do like it. I'm almost 200,000 followers now. I didn't buy any of them. Like literally just hard work, putting in just great content, helping people.   Jason Hull (51:29) Yeah,   you're crushing it, man. I'm at 8,000, so I've got to figure out how to 10x my goal to that. So I'm working on that too. very awesome.   Dustin Heiner (51:38) We could definitely chat some more.   I could show you at least some insights of what I've done, but no, it's been great. I would love if your entire audience, all your property managers realize, let's just, it could be as simple as once a year, you just keep one for yourself. You find one, you buy it, and just year after year, you get more and more properties. I think that's a minimum you should be doing one a year.   Jason Hull (51:42) All right, we'll keep going.   So how do we start matchmaking your best investors that get it with my best property managers that get it? This is something for us to think about maybe offline. I don't know.   Dustin Heiner (52:08) Mmm.   Yes, we can   definitely chat through what it really comes down to is areas, know, areas like what cities are they investing in? But let's definitely chat because I think we could have a really good, really good way because I might. In fact, I while we are on this call, you know, have I have slack and that's where the community I've got thousands of students now, but we're in there chatting. I saw one note pop up, Christina. She's been with me for years and years and years. She's doing really well. And she was like, man, in Cleveland, like I have this property manager. I'm not going to name their name.   they're falling apart, I need another property manager, and so what it really comes down to, maybe you just help me know where they're managing, and then I could just point them to my students.   Jason Hull (52:48) Or   tell that person, if any of your investors see this episode or whatever, tell them to get their property managers to go talk to DoorGrow. Just say, look, you're not doing a great job. I'm actually considering finding another property manager. I think you should go listen to Jason and go talk to DoorGrow and get your shit together.   Dustin Heiner (53:05) That's a fantastic idea.   Absolutely.   Jason Hull (53:08) Because here's the thing, property managers do not wake up in the morning saying, I want to have a shitty business today. But most property managers suck. So where's the disconnect? The disconnect is they don't have the right strategies for growth. They're trying to do a bunch of digital marketing. There's very little search volume of people looking for property managers online. And usually the ones that are are the worst. They're the cheapest owners that view them as a commodity. They're at the end of the sales cycle. Word of mouth usually captures all the good stuff.   So these are the shitty scraps that fell off the word amount table. they're built, so they're spending money that they don't really have to get clients that they don't really want. And then they have these portfolios that are really difficult to manage. so then customer service is the first thing to go out the window because they're struggling. And I call it the cycle of suck. Take on any client, you have bad clients. You take on bad clients, you have bad properties. You have bad properties to deal with. The tenants are not gonna be happy. So you have bad tenants. And then you're gonna have a bad reputation. And that sums, and then what does that do?   helps you attract more bad owners. And so this sums up the whole industry in aggregate and that's our mission at DoorGrow is to disrupt that cycle of suck and we have a different cycle, a cycle of success where you're filtering at each stage and improving things at each stage. yeah.   Dustin Heiner (54:22) Fantastic,   man. I'm super pumped. I'm glad you're doing this because we need good property managers and property managers need to be buying properties themselves. So I appreciate having me on the show,   Jason Hull (54:32) Awesome, thanks for being here. Alright, so appreciate Dustin hanging out with us. If you felt stuck or stagnant and you want to take your property management business to the next level, reach out to us at doorgrow.com or if you're an investor and you're tired of your property manager but there aren't any other good ones either, then send them to doorgrow.com. Also join our free community just for property management business owners at doorgrowclub.com.   on Facebook and if you found this even a little bit helpful, don't forget to subscribe and leave us a review. We'd really appreciate it. Until next time, remember the slowest path to growth is to do it alone. So let's grow together. Bye everyone.  

    Talkin' Tennessee with Yvonnca
    Tee to Legacy Ft. Ann Baker Furrow Part 2

    Talkin' Tennessee with Yvonnca

    Play Episode Listen Later Jul 18, 2025 39:34 Transcription Available


    A street bearing your name might seem like the pinnacle of recognition, but for Ann Furrow, it's just one chapter in a remarkable life story spanning athletics, business, and profound spiritual awakening. In this captivating conversation, Ann reveals how at age 35, despite appearing to have it all together, she discovered the transformative difference between religious appearances and genuine faith.If you are looking for a Realtor, don't forget to call The Landes Team to help you buy and sell! Yvonnca Landes Realty Executives Associates 865.660.1186 or 588.3232www.YvonncaSellsRealEstate.comAdrienne LandesRealty Executives Associates865.659-6860 or 588.3232Click here: https://linktr.ee/talkintnwithyvonncaTurning Knox Rental (Event Rental Services): www.turningknoxrental.comLandes Home Collection Online Store: www.landeshomecollection.comFor promotion inquires please contact Yvonnca Landes. 865-660-1186All Copy Rights are owned Yvonnca Landes and the Landes Brand ©. To gain legal access contact David Landes 865.660.6860 or theappraisalfirm@charter.net Produced and engineered by: Adrienne LandesThank you for listening! Follow us on social media! https://linktr.ee/talkintnwithyvonnca

    HAR On the Move
    HAR OTM Insights Episode 104

    HAR On the Move

    Play Episode Listen Later Jul 18, 2025 16:56


    Events, trends & issues impacting the real estate industry, curated by HAR President & CEO Bob Hale for the week of July 14 - July 18, 2025.   Sign up for Free Industry News Subscriptions for HAR Members here-   https://www.harconnect.com/free-industry-news-subscriptions-for-har-members/   Are you an HAR MLS Platinum Subscriber? Join our Facebook Group! Click to join. Sign Up for your free Real Estate News Subscription here. Sign up for your free Inman Select Subscription here. Follow us on Facebook, Twitter, Instagram, YouTube , and LinkedIn.

    Real Estate Excellence
    Bella Taazieh: All Things Real Estate AI

    Real Estate Excellence

    Play Episode Listen Later Jul 18, 2025 78:52


    What if your smartest, most efficient business partner was already on your laptop — and free? In this episode of the Real Estate Excellence Podcast, Tracy Hayes dives deep with with 24-year-old trailblazer Bella Taazieh — a rising force in Northeast Florida real estate who's harnessing AI to build a modern, personal, and wildly productive business. Bella unpacks how she's blending ChatGPT, Gamma, Notebook LM, and more to save hours, close deals faster, and create lead-gen systems that work for her — even while she's at the beach. From building her own GPT assistant to turning transcripts into podcasts and sending weekly AI-generated “Deals of the Week,” Bella's strategies are not just innovative — they're replicable. She breaks down how even the busiest solo agent can reclaim time and scale their impact by letting AI carry the heavy lift. Whether you're tech-curious or AI-obsessed, this is the blueprint episode you've been waiting for. If you're a realtor stuck in the hustle and grind, it's time to future-proof your business! Subscribe now, share this episode with your team, and follow Bella for game-changing content. Want Bella's GPT tools? DM her now on Instagram @bellataazieh and unlock your AI-powered future!   Highlights: 00:00 – 07:58 Bella's AI Philosophy & Client-Centered Automation Why AI isn't impersonal—it's powerful Helping more clients without losing personal touch Fear vs. opportunity: why agents must adapt Hiring AI without payroll Examples of AI replacing team roles 10:11–21:16 ChatGPT as Your Smartest Assistant Bella's “Who Am I” project: feeding ChatGPT her story Letting AI learn your tone, habits, and goals Using ChatGPT for negotiations and emotional intelligence AI-generated bios for branding Using AI like a personal coach or mentor 21:17–33:15 Building Lead Funnels: 250 Leads with Zero Ads Creating the “Deals of the Week” email funnel Turning weekly listings into relationship-building touchpoints Mass emails that feel personal Workshop results: leads within 11 minutes Why simple formatting and real-time data beat Canva graphics 33:16–45:00 Custom GPTs & Gamma AI for Seller Presentations What a custom GPT is and why you need one Bella's Control+Me GPT and its four powerful commands How she created presentations in 5 minutes with Gamma AI Real-world example of winning a listing on short notice Beat experienced agents using speed + AI insights 45:01–57:45 Notebook LM & The AI Podcast Hack What is Notebook LM and how to use it Turning training sessions into listenable podcasts AI-generated conversation between two fake hosts Training your team with AI audio content Brainstorming business models from knowledge conversion 57:46–01:09:35 Automating as a Solo Agent: Scaling with Systems Using Trello + Zapier + ChatGPT for email workflows Email funnels that feel personal but are fully automated Creating daily motivation prompts from AI Monday GPT: the brutal but honest motivator Why AI saves time, energy, and sanity 1:09:36–01:18:51Branding, Follow-Up & Where Agents Waste Time Branding is not your logo—it's your legacy Using AI to stay top-of-mind with leads weekly Automating touchpoints without sounding generic Following up with 200+ leads in 5 minutes Top two AI strategies every agent should implement now   Quotes:  “Every single one of my clients feels loved—because I use AI to give them more of me, not less.” – Bella Taazieh  “I created a GPT called Control+Me. It's my assistant, strategist, and motivator all in one.” – Bella Taazieh  “I built a Deals of the Week system that gave me 250 leads, 5 consultations, and didn't cost me a dime.” – Bella Taazieh  “AI isn't here to replace agents—it's here to empower the ones who are willing to lead.” – Bella Taazieh   To contact Bella Taazieh, learn more about her business, and make her a part of your network, make sure to follow her on her Instagram.   Connect with Bella Taazieh! Instagram: https://instagram.com/bellataaziehrealtor   Connect with me! Website: toprealtorjacksonville.com   Website: toprealtorstaugustine.com    SUBSCRIBE & LEAVE A 5-STAR REVIEW as we discuss real estate excellence with the best of the best.   #RealEstateAI #BellaTaazieh #ChatGPTForRealtors #ControlPlusMe #AIRealtor #DealsOfTheWeek #LeadGenerationTips #RealEstateInnovation #AIWorkflows #SoloAgentSuccess #RealtorMarketing #DigitalRealEstate #AIProductivity #NotebookLM #GammaAI #CustomGPT #RealEstateBranding #ModernRealtor #AutomatedSystems #TimeSavingTools

    The MindShare Podcast
    No Deals, No Money, No Plan? How to Stop the Panic and Fix Your Pipeline – with Host: David Greenspan

    The MindShare Podcast

    Play Episode Listen Later Jul 18, 2025 35:51


    This week on The MindShare Podcast, David hits hard on one of the biggest reasons agents are stuck right now - not motivation, but lack of discipline.If your pipeline is empty, your routine is sloppy, and you're tired of playing catch-up - this episode gives you the wake-up call and the plan to reset.David walks you through the 3-step discipline framework that high performers live by - and how you can use it to rebuild structure, momentum, and results… starting today.

    It Takes 2 with Amy & JJ
    Real Estate Update - Interest Rates

    It Takes 2 with Amy & JJ

    Play Episode Listen Later Jul 18, 2025 4:14


    One way to beat higher interest rates when you are buying a house is to get a lower interest rate.Sounds silly and simple but there are ways you can do that by buying down the interest rate.The expert Realtors from Berkshire Hathaway HomeServices Premier Properties know all aboutways to beat higher mortgage rates, Katie Dewar and Pat Karley give us details about whatmortgage rates are doing today and suggestions for making that house payment moreaffordable.See omnystudio.com/listener for privacy information.

    How to Be Awesome at Your Job
    1076: Asking Better Questions to Forge Deeper Relationships with Mike Litton

    How to Be Awesome at Your Job

    Play Episode Listen Later Jul 17, 2025 32:20


    Mike Litton reveals his mindsets and questions that effortlessly deepen relationships.— YOU'LL LEARN — 1) Why questions are your relationship superpower2) The magic questions that get people to open up3) Why to ask the scary questionsSubscribe or visit AwesomeAtYourJob.com/ep1076 for clickable versions of the links below. — ABOUT MIKE — Mike has over 33 years of experience in real estate, finance, and investing! He is passionate about being a father, a teacher, a Realtor, an investor, and a leader! Mike is currently a broker associate, podcast host, mortgage loan originator, coach, entrepreneur, investor and adjunct instructor real estate. His podcast, The Mike Litton Experience has been listened to over 3,350,000 times. It is heard in 64 countries world wide. Has over 342 episodes and has an impactful listening percentage of 82%. All in less than two years! • LinkedIn: Mike Litton• Podcast: "The Mike Litton Experience" — RESOURCES MENTIONED IN THE SHOW — • Study: "Disclosing information about the self is intrinsically rewarding" by Diana Tamir and Jason Mitchell • Study: Mehrabian's 7-38-55 Communication Model: It's More Than Words • Book: Nobody Is Coming to Save You: A Green Beret's Guide to Getting Big Sh*t Done by Scott Mann • Simpsons Episode: "Aw twenty dollars? I wanted a peanut!" The Simpsons — THANK YOU SPONSORS! — • Strawberry.me. Claim your $50 credit and build momentum in your career with Strawberry.me/Awesome• Plaud.ai. Use the code AWESOME and get a discount on your order• Rula. Connect with quality therapists and mental health experts who specialize in you at Rula.com/AwesomeSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Crazy Sh*t In Real Estate with Leigh Brown
    Real Estate Restart: Systems, Referrals & CRM That Actually Work with Bob Percesepe

    Crazy Sh*t In Real Estate with Leigh Brown

    Play Episode Listen Later Jul 17, 2025 50:18


    He left without telling anyone and still came out on top. In this episode, Bob Percesepe shares the wild story behind his unexpected real estate reset and the systems that helped him rebuild from scratch. From tough calls to smart CRM plays, it's equal parts strategy and survival. Press play if you're ready to restart, scale, or shake things up.   Key takeaways to listen for How Bob rebuilt his real estate business from scratch in a new state The system behind listing 76 properties in one year Why your CRM must be clean, personal, and saleable How REALTOR® advocacy creates real local impact A wild relocation story that started with a snowstorm and a tuxedo   Resources mentioned in this episode NC REALTORS® Top Producer Wise Agent Follow Up Boss   About Bob PercesepeBob is a seasoned real estate broker with over 25 years of experience in New York and coastal North Carolina. He leads Blue Chip Real Estate, a boutique firm known for high-touch service, strategic pricing, and CRM-driven referral systems. A certified Senior Real Estate Specialist (SRES) and graduate of the Floyd Wickman Master Sales Academy, Bob combines data, discipline, and deep industry knowledge to help clients and agents succeed. He's a published author, former REALTOR® of the Year, and active advocate for property rights. Bob is known for his "get by giving" philosophy and passion for raising the industry bar. Connect with Bob Email: bob@bluchip-re.com Website: Blue Chip Real Estate | Homelendia Mortgage Facebook: Blue Chip Real Estate Contact Number: 910-854-0800 (Direct) | 910-795-4814 (Fax) Connect with LeighPlease subscribe to this podcast on your favorite podcast app at https://pod.link/1153262163, and never miss a beat from Leigh by visiting https://leighbrown.com. DM Leigh Brown on Instagram @ LeighThomasBrown.   Sponsors"You Ask. Leigh Answers." Your Affordable Coaching ProgramHey there, real estate pros! Are you ready for some more Leigh Brown wisdom in your life? Then don't miss out on my brand-new program, "You Ask. Leigh Answers." It's your exclusive gateway to the insights and advice you need to supercharge your real estate business. With "You Ask. Leigh Answers." you get Direct Access to Leigh Brown, directly! Expert Coaching, Community Connection, and Extensive Resources. Whether listening to this on the go or watching at home, sign up today at Answers.RealEstate and take your business to the next level. Trust me, you'll be glad you did!

    Ray Appleton
    Bass Lake Realtor Robert “Bob” Boyajian Found Dead

    Ray Appleton

    Play Episode Listen Later Jul 17, 2025 8:28


    Madera County Sheriff Tyson Pogue announced today at a press conference that Robert “Bob” Boyajian has been murdered. The suspect has been taken into custody and has confessed to the crime. Using information that he provided to the deputies, the body has been located and recovered. July 17th 2025 --- Please Like, Comment and Follow 'The Ray Appleton Show' on all platforms: --- 'The Ray Appleton Show’ is available on the KMJNOW app, Apple Podcasts, Spotify, YouTube or wherever else you listen to podcasts. --- 'The Ray Appleton Show’ Weekdays 11 AM -2 PM Pacific on News/Talk 580 AM & 105.9 KMJ | Website | Facebook | Podcast | - Everything KMJ KMJNOW App | Podcasts | Facebook | X | Instagram See omnystudio.com/listener for privacy information.

    RE/MAX Real Estate Insights
    Why Hire a Realtor®

    RE/MAX Real Estate Insights

    Play Episode Listen Later Jul 17, 2025 38:51 Transcription Available


    From explaining what all lurks in a contract to negotiating on your behalf, we take a look at the many ways a real estate adds value to the home buying and selling process.

    Real Estate and You w/ Brad Weisman
    Homeless to Unstoppable: Stephen Scoggins' Journey

    Real Estate and You w/ Brad Weisman

    Play Episode Listen Later Jul 17, 2025 57:06 Transcription Available


    Hi This is Brad Weisman - Click Here to Send Me a Text MessageStephen Scoggins shares his journey from homelessness to multimillion-dollar business success, revealing how personal alignment is the foundation for sustainable entrepreneurial growth. His concept of the "integrated entrepreneur mindset" challenges conventional wisdom about what makes businesses succeed or fail.• Integration means becoming aligned with your authentic self and authentic purpose• The five true reasons entrepreneurs fail: arrogance, ignorance, impatience, fear, and insecurity• Entrepreneurs at all levels share the same restless ambition to reach the next financial milestone• As businesses scale, they inevitably change team composition, keeping only about 2% of original staff by $100M• True leadership requires being "one part lion, one part lamb" - both bold and compassionate• Periodic disconnection from technology and distractions is essential for achieving clarity and alignment• Personal presence is more valuable to family than financial provision• You can't scale dysfunction - in yourself, your team, or your client base• Alignment leads to better income, relationships, and health• Human energy operates at different frequencies, with alignment creating a powerful presenceTake the Integrated Alignment Quiz at stephenscoggins.com/alignment to discover where you stand on the path to becoming an unstoppable entrepreneur.#stephenscoggins #unstoppable #BuildPodcast #alignment #bradweisman #thebradweismanshow Comfort Pro, IncFamily-Owned and Operated Heating, Air Conditioning, and Geothermal Contractors, Since 2001Keller Williams Platinum RealtyBrad Weisman has been a Realtor since 1992 and proudly sponsors this podcast!Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.---Welcome to The Brad Weisman Show, where we dive into the world of real estate, real life, and everything in between with your host, Brad Weisman!

    The One With FRIENDS
    e236 • the one with the realtor

    The One With FRIENDS

    Play Episode Listen Later Jul 17, 2025 34:19


    s10 e10 • the one with the realtor (the one where chandler gets caught)leann is debt free! our rtaf segment was really just a glorified story time this week. and, we are both in the market for the 'homemade pickles' jar as seen in the apt.meanwhile, the group suspects chandler is cheating. monica and chandler secretly make future plans behind the group's back. and, the final flashback walks us through memory lane in this iconic apartment.recommend to a friend | look for unconventional ways to buy necessities & buy the vintage thing quote of the week | '...which i am addressing in therapy' - leannjoin us on social media | instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@theonewithfriendspodcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | facebook: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@theonewithfriendspodcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | twitter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@theonewithPOD⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | email: the1withfriends@gmail.com

    People, Not Titles
    Navigating Market Trends: Compass, Zillow, and the Future of Real Estate Listing

    People, Not Titles

    Play Episode Listen Later Jul 17, 2025 29:14


    Full episodes available at www.peoplenottitles.comPodcast Introduction (00:00:00) Compass Shares Exclusive Listings with Conditions (00:01:10) Zillow's Market Power and Monetization Concerns (00:02:33) Realtor.com Acquires Zen List (00:06:09)Introduction of VantageScore 4.0 Credit Score (00:08:03)Surge in Home Delistings (00:10:59) Investors' Growing Share of Home Purchases (00:13:26) Chicago Startup Offers HOA Warranty (00:17:09) Chicagoland's Severe Inventory Shortage (00:21:17)Dalton, Illinois, and the Pope's Childhood Home (00:23:54) NAR Real Estate Forecast Summit Announcement (00:25:40) Expert Networking Zoom Recap (00:26:45)Podcast Schedule Update & Closing (00:28:08) People, Not Titles podcast is hosted by Steve Kaempf and is dedicated to lifting up professionals in the real estate and business community. Our inspiration is to highlight success principles of our colleagues.Our Success Series covers principles of success to help your thrive!www.peoplenottitles.comIG - https://www.instagram.com/peoplenotti...FB - https://www.facebook.com/peoplenottitlesTwitter - https://twitter.com/sjkaempfSpotify - https://open.spotify.com/show/1uu5kTv...

    Ron and Don Radio
    Episode # 891 - Waffles vs. the omelet bar, you won't believe what rich people do, & The realtor vs. real estate agent

    Ron and Don Radio

    Play Episode Listen Later Jul 16, 2025 41:56


    ====Sign up for the Ron & Don Newsletter to get more information at⁠⁠www.ronanddonradio.com⁠⁠ (http://www.ronanddonradio.com/)====To schedule a Ron & Don Sit Down to talk about your Real Estate journey, go to⁠⁠www.ronanddonsitdown.com⁠⁠ (http://www.ronanddonsitdown.com/) ====Thanks to everyone that has become an Individual Sponsor of the Ron & Don Show. If you'd like to learn more about how that works:Just click the link and enter your amount at⁠⁠https://glow.fm/ronanddonradio/⁠⁠⁠⁠RonandDonRadio.com⁠⁠ (https://anchor.fm/dashboard/episode/ea5ecu/metadata/RonandDonRadio.com)Episodes are free and drop on Monday's , Wednesday's & Thursday's and a bonus Real Estate Only episode on Fridays.From Seattle's own radio personalities, Ron Upshaw and Don O'Neill.Connect with us on Facebook⁠⁠Ron's Facebook Page⁠⁠ (https://www.facebook.com/ron.upshaw/)⁠⁠Don's Facebook Page⁠⁠ (https://www.facebook.com/theronanddonshow

    Industry Relations with Rob Hahn and Greg Robertson

    The Industry Relations Podcast is now available on your favorite podcast player! In this episode of Industry Relations, Rob and Greg tackle the thorny question of who should have access to real estate listing data. Prompted by a Wired article about college students using Zillow to assess classmates' wealth, Rob argues that the real estate industry should move some listing details—like interior photos and price history—behind a broker-consumer relationship. Greg pushes back, defending the value of open data and the impossibility of cleanly separating legitimate buyers from “random voyeurs.” The conversation dives deep into VOW rules, privacy, and what it means to be a consumer in 2025. Key Takeaways Prompt for the Episode – A Wired article reveals that young people are using Zillow to snoop on classmates' family wealth, raising privacy questions. Rob's Proposal – Rob suggests moving data like days on market, interior photos, and price change history to the VOW feed instead of IDX. VOW vs. IDX – They revisit the 2006 DOJ/NAR settlement that created Virtual Office Websites and debate whether its definitions still work in 2025. Who Is a “Legitimate” Consumer? – Rob proposes that anyone willing to speak to an agent qualifies, while Greg argues that even dreamers browsing for years could be future buyers. Advertising vs. Research Data – They attempt to draw a distinction between marketing information meant to attract interest and data meant to inform a buyer's decision. Barriers and Incentives – Greg warns that placing obstacles in front of consumers—even just requiring a lead form—might diminish site traffic and engagement. Portals and Traffic Obsession – Discussion of how Zillow, Realtor.com, and Homes.com measure success by traffic volume, and why reducing public data might not align with their incentives. Consumer Privacy vs. Industry Benefit – Rob argues that the industry has no obligation to serve voyeurs, while Greg questions whether we can—or should—attempt to limit access. A Potential VOW Framework – The episode closes with a thought experiment: Should consumers need to name an agent (or form a relationship) before accessing detailed listing info?   Links Wired Article  SNL Zillow Skit Reference Inman Connect Proptech Pre-Party    Connect with Rob and Greg Rob's Website  Greg's Website    Watch us on YouTube   Our Sponsors: Cotality  Notorious VIP The Giant Steps Job Board    Production and Editing Services by Sunbound Studios

    HAR On the Move
    #MemberFocusMonday - Legal Hot Topics in Real Estate

    HAR On the Move

    Play Episode Listen Later Jul 16, 2025 51:16


    This week, HAR Legal Counsel Grant Harpold joined us to break down the latest legal issues, contract concerns, and risk management tips every REALTOR should know.    Sign up for Free Industry News Subscriptions for HAR Members here-   https://www.harconnect.com/free-industry-news-subscriptions-for-har-members/   Are you an HAR MLS Platinum Subscriber? Join our Facebook Group! Click to join. Sign Up for your free Real Estate News Subscription here. Sign up for your free Inman Select Subscription here. Follow us on Facebook, Twitter, Instagram, YouTube , and LinkedIn.

    Selling Greenville
    281: Breaking Down Greenville's 2025 Housing Market Trends

    Selling Greenville

    Play Episode Listen Later Jul 16, 2025 19:13


    What do the latest numbers really say about Greenville's housing market? In this episode of The Selling Greenville Podcast, host Stan McCune takes a deep dive into the 2025 Monthly Indicators released by the Greater Greenville Association of REALTORS®. From home prices and inventory shifts to sales volume and market activity, Stan unpacks the trends shaping real estate in the Upstate. Whether you're a homeowner, buyer, seller, or investor, understanding these stats can give you a major edge. Stan breaks down what's driving current market conditions, what's surprising about the data, and what it could mean for the rest of the year. It's an inside look at how local numbers tell the bigger story of where Greenville real estate is headed.

    Finance With Factor
    "Short Math" - Vacation Rentals

    Finance With Factor

    Play Episode Listen Later Jul 16, 2025 26:39


    Bea Murphy, Realtor with Lamacchia Realty, shares insights from both her own experiences and teaming with her real estate investor clients. She breaks down how to evaluate short-term vs. long-term rental opportunities and what factors to consider before making an offer. Bea also offers practical tips on preparing for and managing the unique challenges of short-term rentals. Whether you're a first-time investor or growing your portfolio, this episode is packed with valuable advice and real life stories.

    Deeds of Trust
    Anchored in Service: The REALTOR® Behind Lake Quest

    Deeds of Trust

    Play Episode Listen Later Jul 16, 2025 27:30


    Tune in as host Steve McDonald and special guest host Mark Dyer, RALSC President-Elect, sit down with Brittney Boscana—2024 RALSC Good Neighbor Award recipient and the inspiring force behind Lake Quest, a community event supporting Lake Cares Food Pantry.In this heartfelt episode, Brittney shares how her Lake County roots shaped her passion for service, the story behind Lake Quest, and what drives her to make a lasting impact.Listen now and discover how one REALTOR® is making waves in the community—one quest at a time.

    Two Dolts
    Should Realtors Be Funny? Meth Heads by Chris's House BE METHIN

    Two Dolts

    Play Episode Listen Later Jul 16, 2025 64:28


    Seems like nowadays, everyone is trying to be funny - obviously not us....anyway, we find a "funny realtor". Also, the continuing issue with Chris' methy neighbors is getting even more methy...imagine that.

    GSD Mode
    Realtors: The Exact Formula To Getting Your Listings Sold In This Down Market (Step by Step)

    GSD Mode

    Play Episode Listen Later Jul 15, 2025 25:28


    ➡️ Want To Learn More About Partnering With Me at eXp (Get all my Training & Coaching For Free) Schedule a Zero Pressure, Fully Confidential Zoom Call with me: https://go.oncehub.com/PartnerwithJoshuaSmithGSD   ➡️ Connect With Me On Social Media: Facebook: https://www.facebook.com/JoshuaSmithGSD Instagram: https://instagram.com/joshuasmithgsd/   About Joshua Smith: -Licensed Realtor/Team Leader Since 2005 -Voted 30th Top Realtor in America by The Wall Street Journal -NAR "30 Under 30" Finalist -Named Top 100 Most Influential People In Real Estate -Top 1% of Realtors/Team Leaders Worldwide -6000+ Homes Sold & Currently Selling 1+ Homes Daily -Featured In: Forbes, Wall Street Journal, Inman & Realtor Magazine -Realtor, Team Leader, Coach, Mentor

    Social Selling Made Simple
    Stop Winging It: How to Win More Clients With Personality Data w/ Jay Groah

    Social Selling Made Simple

    Play Episode Listen Later Jul 15, 2025 45:15


    In real estate, we're expected to connect with every personality type under the sun. That usually means working really hard to match how someone else communicates. Most of us are doing it on the fly. Winging it. Pivoting mid-conversation and crossing our fingers that our style clicks with theirs. That might have cut it back in the day, but now it's a liability. What if you could walk into every client meeting already knowing how to win them over? That's exactly what myYenta gives you: the blueprint to connect, build trust, and close the deal, by aligning with your client's psychology from the start. Jay Groah knows this world inside out. He's been a practitioner, flipper, and coach for nearly two decades.  But it was one mismatched homebuying experience that sparked the idea for a tool that's now boosting conversion rates for teams, brokerages, and even MLS boards. In this episode, Jay breaks down how top agents are using personality data to reduce friction, cut dead weight, and close more deals with less time wasted on people who were never a match to begin with.   In real estate, we literally deal with 100% of the world's population. People discount our intelligence, but we expertly communicate with absolutely every personality type out there. -Jay Groah   Things You'll Learn In This Episode  The referral-killing mistake agents don't see coming You matched your client with a top-producing agent, but the deal fizzled. How do personality mismatches kill great referrals? The conversion advantage you're probably ignoring Teams using myYenta's personality alignment tool are seeing 15%+ increases in conversion. What are they doing differently, and why does it work before you ever meet the client? The truth about being a real estate chameleon We've been taught to mold ourselves to every client. But what if some personalities just aren't a good fit? Could knowing that early make you more money, not less?   Guest Bio Dr. Jay Groah is the CEO of myYenta, award-winning Realtor, serial house-flipper, and the only tech founder you'll ever meet who moonlights as Eufegenia Housefire, a divine little old lady with a flair for matchmaking (and mischief). When he's not revolutionizing how professionals connect with clients—think more referrals, more loyalty, and a lot less boring using the brilliance of AI and Personality Analysis—he's probably building wild epoxy furniture, puffing on a good cigar, or nerding out over classic cars using his metric ton of academic degrees. Serious about results, never about himself, Dr Jay lives by one rule: if it's not fun, it's not worth doing. Whether he's teaching, speaking, or just living out loud, he brings joy, curiosity, and a dash of eccentricity to everything he touches. To learn more and get a 30-day free trial, visit https://myyenta.com/.    About Your Host Marki Lemons Ryhal is a ​​Licensed Managing Broker, REALTOR® and avid volunteer.  She is a dynamic keynote speaker and workshop facilitator, both on-site and virtual; she's the go-to expert for artificial Intelligence, entrepreneurship, and social media in real estate. Marki Lemons Ryhal is dedicated to all things real estate, and with 25+ years of marketing experience, Marki has taught over 250,000 REALTORS® how to earn up to a 2682% return on their marketing dollars. Marki's expertise has been featured in Forbes, Washington Post, http://Homes.com , and REALTOR® Magazine.   Check out this episode on our website, Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you! 

    The Power Move with John Gafford
    The Art of Copywriting and Consumer Psychology with Perry Belcher

    The Power Move with John Gafford

    Play Episode Listen Later Jul 15, 2025 79:05


    Marketing titan Perry Belcher joins us to share the secrets behind his transformative approach to digital commerce and e-commerce success. From pioneering A/B split testing before it became mainstream to crafting unique content through voice recordings, Perry highlights the entrepreneurial spirit that has kept him a step ahead. We chat about his early experiences in retail and manufacturing, examining how they shaped his current strategies and questioning whether his penchant for insourcing is a competitive advantage or a humorous quirk.   Our conversation takes a creative turn as we explore the magic behind copywriting and product positioning. With references to legendary copywriter Gary Halbert, Perry dissects the fine line between good and great copy, emphasizing the importance of aligning products with market demands. We further the discussion with insights into consumer buying behavior, revealing how emotional storytelling and status-driven motivations can powerfully sway decisions, while highlighting the art of cutting through the marketing noise to make an impact.   As we look towards the future, Perry ponders the sweeping changes brought about by AI and automation across industries. From workforce reductions driven by technological advancements to the socio-economic shifts towards universal basic income, his insights paint a picture of both opportunity and challenge. Throughout the episode, we underscore the importance of mentorship, ambition, and taking charge of one's destiny in a rapidly evolving digital economy. Get ready for a conversation full of wit, wisdom, and a glimpse into a future defined by technological transformation.   CHAPTERS    (00:00) - Marketing Evolution With Perry Belcher (10:48) - Mastering Copywriting Through Experience (15:32) - Market Positioning and Business Growth (28:00) - The Psychology of Buying Decisions (38:46) - The Art of Finding Mentors (44:42) - The Impact of AI on Business (48:34) - The Future of Automation in Business (58:55) - The Future of Economic Prosperity (01:08:24) - Cutting Through Marketing Noise for Success (01:18:13) - Empowering Action Through Taking Charge  

    The Real View
    Deal Breakers in Residential Real Estate: The Top 8 Issues That Can Derail a Transaction

    The Real View

    Play Episode Listen Later Jul 15, 2025 23:23


    Brooke Yussim joins this week's episode to give a preview of her convention CE topic, The Top 8 Issues That Can Derail a Transaction, and what you can expect from attending her session at our upcoming annual Convention and Expo.Full Description / Show NotesBrooke's career history and background Her session at the conventionWhat she's looking forward to at the conventionHow REALTORS can get in front of potential issues8 categories that can derail issuesHer personal stories when deals have gotten derailedWhen and where you can catch her sessionAdvice for REALTORS attending the convention

    Get Real
    Get Real Podcast (Season 2 Episode 8) - MLS Changes Coming Soon

    Get Real

    Play Episode Listen Later Jul 15, 2025 12:09


    In this episode of the Get Real Podcast, we're joined by SABOR CEO Gilbert Gonzalez and MLS COO Keith Jones for an in-depth look at the latest updates from the MLS that every REALTOR® should know. From tech enhancements to structural changes, Gilbert and Keith break down what these changes mean for your business, how they support a better member experience and what's ahead for the MLS at SABOR.Don't forget to like, subscribe, and hit the bell so you never miss an update from SABOR!

    How To Be A Realtor
    The Real Problem with Real Estate Coaching: Why Most Programs Fail You

    How To Be A Realtor

    Play Episode Listen Later Jul 15, 2025 10:04


    In this episode of How to Be a Realtor, Tony Acosta exposes the uncomfortable truth behind the real estate coaching industry. Why do so many coaches overstep into life coaching, therapy, and fitness advice—and completely miss the mark on teaching actual real estate skills?Tony breaks down:The toxic myth that your personal life must be perfect before you can succeed in real estateWhy most coaches are unqualified to “fix” youHow bloated programs are designed to keep you paying, not progressingWhat real estate coaching should focus on: tactical, skill-based training that actually moves the needleIf you're tired of mindset fluff and want real strategies that help you win in real estate, this one's for you.

    Hustle Humbly
    310: The Four Core Systems Every Realtor Needs

    Hustle Humbly

    Play Episode Listen Later Jul 14, 2025 57:16


    Let's be honest: when was the last time you checked if your business systems were actually working? This week, we're giving y'all a special sneak peek into one of our monthly Hustle Humbly Community live calls, and this one was just too good to keep to ourselves. We did a full systems audit together and broke down the four core systems every Realtor needs to run a smooth, sustainable business. Whether you're overwhelmed by tech, struggling to follow up, or just wondering why things feel so clunky, this episode will help you figure out what needs to grow, and what needs to go. Here's what we covered: The 4 core systems in every real estate business What a working system actually looks like Why simple systems are the hardest to teach (and the most effective!) How to know if your system is broken or just neglected Our favorite tips for tidying up your email, follow-up, and database We're also sharing tools, strategies, and examples from real community members who joined us live—plus some laughs, real-life solutions, and that signature Hustle Humbly encouragement. If your systems feel like a cluttered mess, come hang out with us for a little systems clean-up. ✨ Loved this systems chat? Join us in the Hustle Humbly Community to get access to all the monthly lives and resources! Head to www.hustlehumblypodcast.com/membership. Upcoming Community Live: Thursday, July 24 at 1pm Central    

    The Fearless Agent Podcast
    Episode - 346 What Do Sellers, Buyers, and Investors Really Want?

    The Fearless Agent Podcast

    Play Episode Listen Later Jul 14, 2025 29:45


    Fearless Agent Coach & Founder Bob Loeffler shares his insights on What it is That Buyer, Sellers, and Investors Really Want and how Knowing it is making his Fearless Agent Coaching Students rich! Fearless Agent Coaching is the Highest Results Producing Real Estate Sales Training and Coaching Program in the Industry and we can prove it will work for you if it's a good fit! Call us today at 480-385-8810 to see if it may be  good fit for you! Telephone Prospecting for Realtors means Cold Calling, Door knocking, Calling for Sale By Owners, Calling Expired Listings, Calling your Sphere of Influence, Farming, Holding Open Houses, but Fearless Agent Coaching Students di all of these completely differently and get massively better results! Find out how! Listen in each week as Bob gives an overview and explains the big ideas behind making big money as a Fearless Agent! If you are earning less selling real estate than you wish you were, and you're open to the idea of having some help, We are here for you! You will never again be in a money making situation with a Buyer, Seller or Investor and not have the right words! You will be very confident! You will be a Fearless Agent! Call Bob anytime for more information about Fearless Agent Coaching for Agents, Fearless Agent Recruiting Training for Broker/Owners, or hiring Bob as a Speaker for your next Event! Call today 480-385-8810 - or go to https://fearlessagent.com Telephone Prospecting for Realtors means Cold Calling, Door knocking, Calling for Sale By Owners, Calling Expired Listings, Calling your Sphere of Influence, Farming, Holding Open Houses, Spin Selling, but Fearless Agent Coaching Students do all of these completely differently and get massively better results! Find out how! Are You an Owner of a Real Estate Company - need help Recruiting Producing Agents - Call today! 480-385-8810 and go to FearlessAgentRecruiting.com and watch our Recruiting Video Real Estate Coaching training Real estate training real estate coaching real estate speaker real estate coach real estate sales sales training realtor realtor training realtor coach realtor coaching realtor sales coaching realtor recruiting real estate agent real estate broker realtor prospecting real estate prospecting prospecting for listings calling expired listings calling for sale by owners realtor success Best Realtor Coach Best Real Estate Coach Spin SellingSupport the show: https://fearlessagent.comSee omnystudio.com/listener for privacy information.

    Badass Agents Podcast
    NOW WHAT | Mindset Mastery With A.Z. Araujo

    Badass Agents Podcast

    Play Episode Listen Later Jul 14, 2025 23:19


    In this episode of Do The Work | Mindset Mastery, I unpacked a concept that has kept me focused, grounded, and moving forward through every high and every low: the Now What theory. It's a simple phrase with powerful implications, and I've been leaning on it more and more as I continue to build our training systems, grow the brokerage, and evolve both as a leader and business owner. ### Obsession With Progress or Obsession With Competition I found myself reflecting on how easy it is to get caught up in what others are doing how another brokerage is scaling, what agents are posting on social media, how many deals someone else just closed. That kind of comparison does nothing but drain your energy. I've been there. Hitting 300 million in sales should have felt like a celebration, but instead, I saw someone else hit a billion and suddenly my win felt like a loss. That's the trap. Every time we compare, we leak power. We trade focus for anxiety. And every moment spent obsessing over what someone else has achieved is a moment taken away from building something meaningful for ourselves. ### The Real Trigger So I stopped asking, Why are they ahead of me? and started asking, Now what am I going to do about it? That one question has reframed my entire perspective. Whether it's a team member leaving, a deal falling through, or watching someone boast about numbers that don't even match public records my work is not to prove them wrong or call them out. My job is to get back to work. Get better. Make improvements. Stay in motion. When you feel triggered by a loss, a betrayal, a comparison, a bad review ask the question that actually moves the needle. Now what? ### The Training System That Changed Everything This mindset is exactly how I built the training system we have today. It didn't come from copying anyone else. It came from frustration. From falling short. From having to record, rerecord, pivot, scrap, build again, over and over. And now? We've got the best sales per agent ratio of any major brokerage because I focused on what I could control. One video at a time. One module at a time. One consultation. One workshop. That's how it all grew. And that's how it's still growing. ### Protecting Your Energy Any time you spend your energy trying to stifle your competition, gossip about an ex staff member, or worry about someone taking your clients, you're avoiding your real work. The truth is, if a client can be taken, maybe you didn't do what was required to keep them. That's a hard truth. But it's the only one that will help you grow. The goal is not to suppress someone else's business. It's to improve yours. Obsession over your competition is energy lost. Obsession over your mission is momentum gained. ### It's Not a Race You don't need to be first. You just need to keep going. Wanting more is not the problem. Obsessing over how someone else got more is. You finally got that deal? Great. Now what are you going to do about it? You had your best month ever? Good. Now what? There is no finish line. So stop acting like you just crossed one. Keep the momentum. Keep the obsession on your progress not theirs. ### Reflect and Apply 1. Where in your life or business are you currently obsessing over someone else's success instead of focusing on your next move? 2. What trigger recently caused you to feel like you weren't doing enough? What is your Now what response to that? 3. What small, immediate action can you take today that brings the focus back to building your business? ### Notable Quotes “Every time we compare, we leak power.” “Obsession over your competition is energy lost. Obsession over your mission is momentum gained.” “The real question is never about them. It's always: Now what am I going to do about it?”   Follow A.Z. Araujo on Social Media: Instagram: @azaraujo Facebook: A.Z. Araujo TikTok: A.Z. Araujo YouTube: Do The Work Podcast   For Real Estate Agents in AZ: Learn more about Do The Work Coaching and A.Z. & Associates: dothework.com/azaa   Upcoming Events: If you're a real estate brokerage owner, sign up for one of our upcoming events. Visit: dothework.com bigmoneybrokerage.com Join my mailing list for updates!   New Do The Work Gear: Check out the latest DTW and Do The Work Gear! Hats, shirts, journals, and more: shop.dothework.com

    Cleve Gaddis Real Estate Radio Show
    "Beliefs Move You In, but the Sheriff Moves You Out" with Chance Brown

    Cleve Gaddis Real Estate Radio Show

    Play Episode Listen Later Jul 14, 2025 12:00


    Segment Teaser – In this episode of Go Gaddis Real Estate Radio, we're joined again by Chance Brown, CEO of CB&A Realtors in Houston, Texas, to expose a growing concern in real estate: Sovereign Citizens and Squatter Scams. If you think it's hard to sell a house, try getting someone out who thinks they own it.

    Cleve Gaddis Real Estate Radio Show
    Investor-Owned Homes in Atlanta & 20 Years of the Georgia Aquarium

    Cleve Gaddis Real Estate Radio Show

    Play Episode Listen Later Jul 14, 2025 12:00


    Segment Teaser Topics – In this episode of Go Gaddis Real Estate Radio, we're diving into three hot topics affecting Metro Atlanta: The latest real estate trends for the past 7 days A fun Atlanta fact—the Georgia Aquarium turns 20! And a serious housing trend—just how many homes in Atlanta are owned by investors instead of residents?

    Cleve Gaddis Real Estate Radio Show
    Knollwood Lakes, Credit Scores & Love, and the Down Payment Myth

    Cleve Gaddis Real Estate Radio Show

    Play Episode Listen Later Jul 14, 2025 12:00


    Segment Teaser – On this episode of Go Gaddis Real Estate Radio, we're shining a spotlight on Knollwood Lakes in Lawrenceville, where community charm meets convenience. Then, we're diving into some surprising connections—like how your credit score might help you find love—and busting one of the biggest myths holding back first-time homebuyers: the idea that you must put 20% down to buy a home.

    The Real Estate Agent Playbook
    Why Most Real Estate Agents Burn Out (And How to Fix It in 90 Days)

    The Real Estate Agent Playbook

    Play Episode Listen Later Jul 14, 2025 12:18 Transcription Available


    Are you feeling burnt out as a real estate agent? You're not alone. Most agents never get taught how to build a sustainable business—and end up working harder, earning less, and questioning if it's even worth it.In this video, I break down why real estate burnout happens, the hidden signs most agents miss, and a step-by-step 90-day plan to fix it for good. Whether you're a new agent or a top producer feeling stuck, you'll walk away with clarity, strategy, and a real path forward.