Podcasts about clients

Welcome to the ThrivetimeShow.com Cleaning Business Podcast Series. During this 100 episode business coach podcast series Clay Clark teaches how you can achieve success in automotive repair, carpet cleaning, dog training, grooming, home building, home cleaning, home remodeling, manufacturing, medical, online sales, podcasting, photography, signage, skin care, and other industries. #CleaningBusinessPodcast   Where You Find Thousands of Clay Clark Client Success Stories?  https://www.thrivetimeshow.com/testimonials/    Breaking Down the 1,462% Growth of Stephanie Pipkin with Clay Clark: An EOFire Classic from 2022 - https://www.eofire.com/podcast/clayclark8/    Who is Clay Clark?  Clay Clark is the co-founder of five kids, the host of the 6X iTunes chart-topping ThrivetimeShow.com Podcast, the 2007 Oklahoma SBA Entrepreneur of the Year, the 2002 Tulsa Metro Chamber of Commerce Young Entrepreneur of the Year, an Amazon best-selling author, a singer / song-writer and the founder of several multi-million dollar businesses.  https://www.forbes.com/councils/forbescoachescouncil/people/clayclark/    Where Can You Learn More About Clay Clark? https://www.thrivetimeshow.com/need-business-coach/#coaching-about-founders    Where Can You Read Clay Clark's 40+ Books? https://www.amazon.com/stores/Clay-Clark/author/B004M6F5T4?ref=sr_ntt_srch_lnk_1&qid=1767189818&sr=8-1&shoppingPortalEnabled=true    Where Can You Discover Clay Clark's Songs & Original Music?  https://open.spotify.com/album/2ZdE8VDS6PYQgdilQ1vWTP?si=Am65WUlIQba4OLbinBYo1g  

Welcome to the ThrivetimeShow.com Cleaning Business Podcast Series. During this 100 episode business coach podcast series Clay Clark teaches how you can achieve success in automotive repair, carpet cleaning, dog training, grooming, home building, home cleaning, home remodeling, manufacturing, medical, online sales, podcasting, photography, signage, skin care, and other industries. #CleaningBusinessPodcast   Where You Find Thousands of Clay Clark Client Success Stories?  https://www.thrivetimeshow.com/testimonials/    Breaking Down the 1,462% Growth of Stephanie Pipkin with Clay Clark: An EOFire Classic from 2022 - https://www.eofire.com/podcast/clayclark8/    Who is Clay Clark?  Clay Clark is the co-founder of five kids, the host of the 6X iTunes chart-topping ThrivetimeShow.com Podcast, the 2007 Oklahoma SBA Entrepreneur of the Year, the 2002 Tulsa Metro Chamber of Commerce Young Entrepreneur of the Year, an Amazon best-selling author, a singer / song-writer and the founder of several multi-million dollar businesses.  https://www.forbes.com/councils/forbescoachescouncil/people/clayclark/    Where Can You Learn More About Clay Clark? https://www.thrivetimeshow.com/need-business-coach/#coaching-about-founders    Where Can You Read Clay Clark's 40+ Books? https://www.amazon.com/stores/Clay-Clark/author/B004M6F5T4?ref=sr_ntt_srch_lnk_1&qid=1767189818&sr=8-1&shoppingPortalEnabled=true    Where Can You Discover Clay Clark's Songs & Original Music?  https://open.spotify.com/album/2ZdE8VDS6PYQgdilQ1vWTP?si=Am65WUlIQba4OLbinBYo1g  

Welcome to the ThrivetimeShow.com Cleaning Business Podcast Series. During this 100 episode business coach podcast series Clay Clark teaches how you can achieve success in automotive repair, carpet cleaning, dog training, grooming, home building, home cleaning, home remodeling, manufacturing, medical, online sales, podcasting, photography, signage, skin care, and other industries. #CleaningBusinessPodcast   Where You Find Thousands of Clay Clark Client Success Stories?  https://www.thrivetimeshow.com/testimonials/    Breaking Down the 1,462% Growth of Stephanie Pipkin with Clay Clark: An EOFire Classic from 2022 - https://www.eofire.com/podcast/clayclark8/    Who is Clay Clark?  Clay Clark is the co-founder of five kids, the host of the 6X iTunes chart-topping ThrivetimeShow.com Podcast, the 2007 Oklahoma SBA Entrepreneur of the Year, the 2002 Tulsa Metro Chamber of Commerce Young Entrepreneur of the Year, an Amazon best-selling author, a singer / song-writer and the founder of several multi-million dollar businesses.  https://www.forbes.com/councils/forbescoachescouncil/people/clayclark/    Where Can You Learn More About Clay Clark? https://www.thrivetimeshow.com/need-business-coach/#coaching-about-founders    Where Can You Read Clay Clark's 40+ Books? https://www.amazon.com/stores/Clay-Clark/author/B004M6F5T4?ref=sr_ntt_srch_lnk_1&qid=1767189818&sr=8-1&shoppingPortalEnabled=true    Where Can You Discover Clay Clark's Songs & Original Music?  https://open.spotify.com/album/2ZdE8VDS6PYQgdilQ1vWTP?si=Am65WUlIQba4OLbinBYo1g  

Welcome to the ThrivetimeShow.com Cleaning Business Podcast Series. During this 100 episode business coach podcast series Clay Clark teaches how you can achieve success in automotive repair, carpet cleaning, dog training, grooming, home building, home cleaning, home remodeling, manufacturing, medical, online sales, podcasting, photography, signage, skin care, and other industries. #CleaningBusinessPodcast   Where You Find Thousands of Clay Clark Client Success Stories?  https://www.thrivetimeshow.com/testimonials/    Breaking Down the 1,462% Growth of Stephanie Pipkin with Clay Clark: An EOFire Classic from 2022 - https://www.eofire.com/podcast/clayclark8/    Who is Clay Clark?  Clay Clark is the co-founder of five kids, the host of the 6X iTunes chart-topping ThrivetimeShow.com Podcast, the 2007 Oklahoma SBA Entrepreneur of the Year, the 2002 Tulsa Metro Chamber of Commerce Young Entrepreneur of the Year, an Amazon best-selling author, a singer / song-writer and the founder of several multi-million dollar businesses.  https://www.forbes.com/councils/forbescoachescouncil/people/clayclark/    Where Can You Learn More About Clay Clark? https://www.thrivetimeshow.com/need-business-coach/#coaching-about-founders    Where Can You Read Clay Clark's 40+ Books? https://www.amazon.com/stores/Clay-Clark/author/B004M6F5T4?ref=sr_ntt_srch_lnk_1&qid=1767189818&sr=8-1&shoppingPortalEnabled=true    Where Can You Discover Clay Clark's Songs & Original Music?  https://open.spotify.com/album/2ZdE8VDS6PYQgdilQ1vWTP?si=Am65WUlIQba4OLbinBYo1g  

Welcome to the ThrivetimeShow.com Cleaning Business Podcast Series. During this 100 episode business coach podcast series Clay Clark teaches how you can achieve success in automotive repair, carpet cleaning, dog training, grooming, home building, home cleaning, home remodeling, manufacturing, medical, online sales, podcasting, photography, signage, skin care, and other industries. #CleaningBusinessPodcast   Where You Find Thousands of Clay Clark Client Success Stories?  https://www.thrivetimeshow.com/testimonials/    Breaking Down the 1,462% Growth of Stephanie Pipkin with Clay Clark: An EOFire Classic from 2022 - https://www.eofire.com/podcast/clayclark8/    Who is Clay Clark?  Clay Clark is the co-founder of five kids, the host of the 6X iTunes chart-topping ThrivetimeShow.com Podcast, the 2007 Oklahoma SBA Entrepreneur of the Year, the 2002 Tulsa Metro Chamber of Commerce Young Entrepreneur of the Year, an Amazon best-selling author, a singer / song-writer and the founder of several multi-million dollar businesses.  https://www.forbes.com/councils/forbescoachescouncil/people/clayclark/    Where Can You Learn More About Clay Clark? https://www.thrivetimeshow.com/need-business-coach/#coaching-about-founders    Where Can You Read Clay Clark's 40+ Books? https://www.amazon.com/stores/Clay-Clark/author/B004M6F5T4?ref=sr_ntt_srch_lnk_1&qid=1767189818&sr=8-1&shoppingPortalEnabled=true    Where Can You Discover Clay Clark's Songs & Original Music?  https://open.spotify.com/album/2ZdE8VDS6PYQgdilQ1vWTP?si=Am65WUlIQba4OLbinBYo1g  

Welcome to the ThrivetimeShow.com Cleaning Business Podcast Series. During this 100 episode business coach podcast series Clay Clark teaches how you can achieve success in automotive repair, carpet cleaning, dog training, grooming, home building, home cleaning, home remodeling, manufacturing, medical, online sales, podcasting, photography, signage, skin care, and other industries. #CleaningBusinessPodcast   Where You Find Thousands of Clay Clark Client Success Stories?  https://www.thrivetimeshow.com/testimonials/    Breaking Down the 1,462% Growth of Stephanie Pipkin with Clay Clark: An EOFire Classic from 2022 - https://www.eofire.com/podcast/clayclark8/    Who is Clay Clark?  Clay Clark is the co-founder of five kids, the host of the 6X iTunes chart-topping ThrivetimeShow.com Podcast, the 2007 Oklahoma SBA Entrepreneur of the Year, the 2002 Tulsa Metro Chamber of Commerce Young Entrepreneur of the Year, an Amazon best-selling author, a singer / song-writer and the founder of several multi-million dollar businesses.  https://www.forbes.com/councils/forbescoachescouncil/people/clayclark/    Where Can You Learn More About Clay Clark? https://www.thrivetimeshow.com/need-business-coach/#coaching-about-founders    Where Can You Read Clay Clark's 40+ Books? https://www.amazon.com/stores/Clay-Clark/author/B004M6F5T4?ref=sr_ntt_srch_lnk_1&qid=1767189818&sr=8-1&shoppingPortalEnabled=true    Where Can You Discover Clay Clark's Songs & Original Music?  https://open.spotify.com/album/2ZdE8VDS6PYQgdilQ1vWTP?si=Am65WUlIQba4OLbinBYo1g  

Welcome to the ThrivetimeShow.com Cleaning Business Podcast Series. During this 100 episode business coach podcast series Clay Clark teaches how you can achieve success in automotive repair, carpet cleaning, dog training, grooming, home building, home cleaning, home remodeling, manufacturing, medical, online sales, podcasting, photography, signage, skin care, and other industries. #CleaningBusinessPodcast   Where You Find Thousands of Clay Clark Client Success Stories?  https://www.thrivetimeshow.com/testimonials/    Breaking Down the 1,462% Growth of Stephanie Pipkin with Clay Clark: An EOFire Classic from 2022 - https://www.eofire.com/podcast/clayclark8/    Who is Clay Clark?  Clay Clark is the co-founder of five kids, the host of the 6X iTunes chart-topping ThrivetimeShow.com Podcast, the 2007 Oklahoma SBA Entrepreneur of the Year, the 2002 Tulsa Metro Chamber of Commerce Young Entrepreneur of the Year, an Amazon best-selling author, a singer / song-writer and the founder of several multi-million dollar businesses.  https://www.forbes.com/councils/forbescoachescouncil/people/clayclark/    Where Can You Learn More About Clay Clark? https://www.thrivetimeshow.com/need-business-coach/#coaching-about-founders    Where Can You Read Clay Clark's 40+ Books? https://www.amazon.com/stores/Clay-Clark/author/B004M6F5T4?ref=sr_ntt_srch_lnk_1&qid=1767189818&sr=8-1&shoppingPortalEnabled=true    Where Can You Discover Clay Clark's Songs & Original Music?  https://open.spotify.com/album/2ZdE8VDS6PYQgdilQ1vWTP?si=Am65WUlIQba4OLbinBYo1g  

Welcome to the ThrivetimeShow.com Cleaning Business Podcast Series. During this 100 episode business coach podcast series Clay Clark teaches how you can achieve success in automotive repair, carpet cleaning, dog training, grooming, home building, home cleaning, home remodeling, manufacturing, medical, online sales, podcasting, photography, signage, skin care, and other industries. #CleaningBusinessPodcast   Where You Find Thousands of Clay Clark Client Success Stories?  https://www.thrivetimeshow.com/testimonials/    Breaking Down the 1,462% Growth of Stephanie Pipkin with Clay Clark: An EOFire Classic from 2022 - https://www.eofire.com/podcast/clayclark8/    Who is Clay Clark?  Clay Clark is the co-founder of five kids, the host of the 6X iTunes chart-topping ThrivetimeShow.com Podcast, the 2007 Oklahoma SBA Entrepreneur of the Year, the 2002 Tulsa Metro Chamber of Commerce Young Entrepreneur of the Year, an Amazon best-selling author, a singer / song-writer and the founder of several multi-million dollar businesses.  https://www.forbes.com/councils/forbescoachescouncil/people/clayclark/    Where Can You Learn More About Clay Clark? https://www.thrivetimeshow.com/need-business-coach/#coaching-about-founders    Where Can You Read Clay Clark's 40+ Books? https://www.amazon.com/stores/Clay-Clark/author/B004M6F5T4?ref=sr_ntt_srch_lnk_1&qid=1767189818&sr=8-1&shoppingPortalEnabled=true    Where Can You Discover Clay Clark's Songs & Original Music?  https://open.spotify.com/album/2ZdE8VDS6PYQgdilQ1vWTP?si=Am65WUlIQba4OLbinBYo1g  

On this week's show, Joe answers 4 listener questions. Specific topics include: 1) Two of the most overrated "health metrics" [and what you should pay attention to instead] 2) Bench pressing angle recommendations based on your specific type of shoulder pain 3) Joe's favorite plank variations for advanced trainees 4) Is Joe currently doing anything different with Triple H & Stephanie McMahon's programming, and BONUS QUESTION: What's something that would surprise the Industrial Strength Universe if they ever got the opportunity to train with Joe in-person? *For a full list of Show Notes + Timestamps visit www.IndustrialStrengthShow.com. IMPORTANT LINKS Iron Business Mastermind Weekend [APPLY HERE] Joe's instagram

Are you tired of performing great on sales calls only to lose them at the very end when you bring up the price? Not only are these failed sales calls a hit to your revenue but they are also a hit to your confidence. Today I'm breaking down the Triple Tie Down System—the exact financial objection framework we used to average a 66% close rate over 5 years. After this episode, we hope you are able to upgrade how you approach sales objections and are able to meet the prospect where they are at.   Time Stamps:   (1:13) The Triple Tie Down Method (2:33) The Two Types of Financial Objections (4:51) The Preframe (6:19) The Test (7:29) Jumping to Step 4: Permission (10:43) Tie Down to Custom Plan ----------

In this episode, Travis talks with co-host Eric about how creators and entrepreneurs can confidently set and raise their prices — without losing clients or underselling themselves. Travis draws on lessons from three of the internet's most well-known business voices — Alex Hormozi, Chris Do, and Gary Vaynerchuk — breaking down what their pricing advice really means and how to apply it today. On this episode we talk about: How strong branding allows you to charge premium prices The pros and cons of building a clothing brand in 2026 Why hourly pricing punishes expertise How to handle client objections with confidence Proven strategies for raising your rates without losing loyal customers Top 3 Takeaways 1.  Strong branding creates pricing power — build trust and authority before you sell.2.  Your price reflects your skill, not your time. Don't undervalue experience that took years to build.3.  When raising prices, communicate early and confidently. Clients who value results will stay. Notable Quotes *   “Charging by the hour punishes me for being good.” – Chris Do*   “You can charge whatever you want when you can overdeliver on the result.” – Travis Chappell*   “Your clients don't care about saving a few hundred bucks; they care about solving a big problem.” – Travis Chappell Connect with Travis Chappell: *   LinkedIn: https://www.linkedin.com/in/travischappell*   Twitter/X: https://twitter.com/traviscchappell*   Instagram: https://www.instagram.com/travischappell*   Website: https://travischappell.com  Travis Makes Money is powered by High Level – the all-in-one sales and marketing platform built for agencies, by an agency.  Capture leads, nurture them, and close more deals — all from one powerful platform.  Get an extended free trial at gohighlevel.com/travis Learn more about your ad choices. Visit megaphone.fm/adchoices

What happens when four professional organizers (who are also actual IRL dear friends) finally manage to get on the same schedule… before 2031?

High-energy strategies to build authentic relationships, save time, and turn engagement into revenue using an AI assistant across LinkedIn and beyond. Joe shares 99 hacks, prompt tips, and real results for coaches, consultants, and entrepreneurs. Life Plan Quiz — get a customized plan to align life & work: https://go.heartrepreneur.com/my-life-plan-quiz-snap Grab your Free E-book Work Yourself Happy (Amazon Best Seller) by Dr. Terri Levine here : https://book.terrilevine.com/work-yourself-happy Join us here to deeply connect with our community:  www.heartrepreneurs.com  Subscribe to this podcast on your favorite podcast platform… Apple: https://podcasts.apple.com/us/podcast/live-well-earn-well-for-coaches-consultants/id1585895518  Spotify: https://open.spotify.com/show/5OjsOxN7MqwKio4Ae6vSMQ     

How would you love to DOUBLE or triple your prices with conviction and have clients sign with zero hesitation? That's exactly what my client Chelsea did by installing the Value Codes and burning the Rich Rules and what we are breaking down with you today Chelsea is the founder of The Emotional Archeologist and guides women to alchemize their pain into their purpose to become the Courageously expressed woman She knew she was undercharging for her brilliance and deeply desired to raise her prices but resisted for a two years…thinking she needed more ⛓️‍

This week on the Justice Team Podcast we welcome Sugeidy Jaime, the head of client intake at the Simon Law Group! She's here to talk about the process of vetting and onboarding clients, how to balance efficiency with compassion, and much more. This episode is brought to you by CallRail, a powerful lead engagement platform that helps law firms understand which campaigns are driving inbound leads—whether it's calls, texts, forms, or chats. Visit callrail.com/jtn for more! Attorney Share lets you turn cases you can't take into revenue for your firm. You can sign up now for a free account at www.attorneyshare.com. Justice HQ community subscriptions are open to all starting at $20 a month. Go to www.justicehq.com or download the mobile app today! Have a legal need or question? Call our law firm, the Justice Team at 844-THE-TEAM, or visit justiceteam.com!

From Kanazawa, Japan...A tech tip about using tools like firecrawl.dev, Crawl for AI, and wh1sk.com for scraping web data to train custom GPTs and Gems.Some concise advice on how to leverage a specific communication technique to change behavior and improve engagement with judges, employees, and clients.00:00 Location Update01:23 Tech Tip06:40 Concise Advice12:14 Wrapping Up

Most real estate relationships don't fail because of a lack of skill. They stall because trust gets rushed—or skipped altogether.In this episode of Life at Ten Tenths, Matt and Garrett break down what they call The Trust Pathway: the natural progression relationships move through before someone is ready to work with you as their agent.This conversation reframes how business is actually built. Not through pressure, scripts, or jumping straight to the sale—but through consistency, curiosity, and timing.You'll learn why content and conversation play different roles, how trust is earned long before a transaction is discussed, and why great agents focus more on where someone is now than where they want them to be.Let's get into:- The stages relationships move through before becoming clients- Why jumping ahead breaks trust instead of building it- Content vs. conversation—and when each matters most- How patience creates better clients and better referrals- What it really means to play the long game in real estateThis episode is for agents who want to stop chasing transactions and start building relationships that convert naturally—because trust was built the right way.

Pourquoi ai-je l'impression que mon business ne me ressemble plus du tout ?Pourquoi je suis épuisée, au bord du burn-ou alors que c'est mon propre business ??Comment ai-je pu m'éloigner à ce point de ce pour quoi j'avais tant d'élan au départ ?Tu as fondé ton business, et tu as des clients, des ventes, parfois même de la visibilité.Et pourtant, tu étouffes, tu te sens fatiguée, tendue, souvent en mode urgence, avec l'impression de porter un business qui ne te ressemble plus !Dans cet épisode, je décris 8 profils de femmes entrepreneures qui au fil du temps, se sont éloignées de leur plaisir, de leur message, de leur posture fondatrice au point de frôler l'épuisement. Et bien sûr, comme d'hab, c'est tiré de mon expérience

How to Use AI for B2B Storytelling Without Losing Your Brand So many B2B companies and marketing teams waste budget on generic content that fails to resonate or support core business goals. In an era where AI-generated is everywhere, smaller B2B brands often struggle to maintain a unique identity while competing against larger firms with massive content engines. The key to staying relevant lies in a B2B brand’s ability to be authentic, human-centric, and strategically consistent despite the pressure to automate everything. So how can B2B brands effectively integrate AI into their marketing workflows without losing their unique voice and brand integrity? That's why we're talking to Nick Usborne (Founder, Story Aligned), who shared his expertise on leveraging AI through the lens of strategic storytelling. During our conversation, Nick discussed the critical distinction between simple narrative and a brand’s unique story, highlighting a significant gap where only 7% of top AI prompt libraries actually focus on storytelling. He shared actionable advice on building a “story vault,” training staff to avoid “brand drift,” and enforcing consistent AI usage to maintain the trust of the audience. Nick also underscored the importance of keeping human elements at the forefront of content creation to prevent AI from feeling overly mechanical, and advocated for a balanced approach that ensures scalable growth without sacrificing a brand's authenticity. https://youtu.be/dtgvg2-XXoU Topics discussed in episode: [02:53] The “Why” Behind AI Adoption: Why companies must embrace AI not just for efficiency, but to avoid being left behind by competitors who are already scaling their reach.  [04:10] The “Moat” of Storytelling: Why narrative and voice can be easily copied by AI, but your brand's unique “lived story” is the only defensible moat you have.  [11:27] Pitfalls of Inconsistent AI Use: The dangers of “shadow AI” use by employees (e.g., Using personal accounts vs. company custom GPTs) and how it leads to brand drift.  [16:46] The Human Element vs. AI: Nick explains why AI can describe the beach but can't “feel the sand between its toes,” and why human “messiness” is key to connection.  [24:26] Building a Story Vault: Nick provides a practical framework for formalizing your brand's folklore—from founder stories to customer service wins—so they can be systematically used in AI content.  [28:17] Actionable Steps for Marketers: Three immediate steps to take: build your story vault, interview key stakeholders (founders, early employees), and analyze customer service transcripts for sentiment.  [30:11] The Problem with “Killer Prompt” Libraries: Why copying “top 20 prompt” lists is a strategic mistake that leads to generic, non-differentiated content. Companies and links mentioned: Nick Usborne on LinkedIn  Story Aligned  Transcript Nick Usborne, Christian Klepp Nick Usborne  00:00 AI can do a wonderful job in many ways, but it’s never walked down the beach and felt the sand between its toes. It’s read about it. It’s never eaten ice cream. It’s read about that, but it’s never felt it. So that’s what I mean by lived experience. I think that content and stories that truly resonate with people you use those kind of touch points the the deeply human side of being alive. And like, say, I think AI can get close when you prompt it really well, but also, there’s a messiness that makes us recognize one another, the little mistakes we make. That’s what makes us human. We are messy. AI, it’s not very good at being messy. You can ask it to be messy, and it’ll try to figure that out, but it’s really not the same. And like I say, I think people are very sensitive to this kind of nuance. Christian Klepp  00:51 When brands rely on the same AI tools and prompts, they start to sound like everyone else. That loss of voice can hurt trust and lead to something called Brand drift. So how can B2B Marketing teams scale content with AI while staying true to their story? Welcome to this episode of the B2B Marketers in the Mission podcast, and I’m your host, Christian Klepp, today, I’ll be talking to Nick Usborne, who will be answering this question. He’s the Founder of Story Aligned, a training program for Marketing teams that want to scale content using AI while protecting the integrity of their brand story and voice. Tune in to find out more about what this B2B Marketers Mission is. Mr. Nick Usborne, welcome to the show, sir.  Nick Usborne  01:32 Thank you very much. Thank you Christian. Thank you for having me.  Christian Klepp  01:35 Pleasure to have you on the show. Nick, you know we had such a fantastic pre interview call. It was a bit of a you did drop a few hints and clues about what was to come, and I’m really looking forward to this conversation. I’m going to keep the audience in suspense a little while longer as I move us into the first question. So off we go.  Nick Usborne  01:55 Okay. Christian Klepp  01:56 All right, so, Nick, you’re on a mission to equip Marketing teams to scale AI powered content while staying aligned with their organization, story and voice. So for this conversation, let’s focus on the topic of how to use AI for B2B content without losing trust. And it is at the time of the recording, the end of 2025 and of course, we’re going to talk about AI, but we’re going to zoom in on something specific as it pertains to B2B content and a little bit of branding in there as well. But I wanted to kick off this conversation with two questions, and I’m happy to repeat them. So the first question is, why do you believe it’s so important for brands and their Marketing teams to embrace AI so that they can scale? And the second question is, why does this approach require the right prompts and guardrails? I think that’s one thing that you mentioned in our previous conversation, the whole the whole piece about prompts and guardrails. Nick Usborne  02:53 Well, the first question, why do companies need to embrace AI? And the ridiculous answer to that. It’s not a good answer, but it’s true is that because everyone else is, because your competitors are, and they will create content at scale while you are not, and they will achieve reach that you can’t achieve without AI. And in fact, if they do it well, their content, their new content, will be very good, content deeply researched beyond perhaps what you can do. So it’s like everything within AI right now, like, like, Why? Why do all the companies like open AI and Google and Meta, why they all racing? Because if they don’t, someone else will get there first. And it’s, I’m not saying it’s a great reason, but I think it is the fundamental reason for companies to embrace AI, is that you will be left behind if you don’t. This is a transformational moment, and as much as we’d like to have choice, I think in this matter, we don’t have a lot of choice. So that’s my answer to that question. Repeat the second question for me. Christian Klepp  04:00 Absolutely, absolutely so based on, based on that, like, why does this approach require the right prompts and guardrails? Nick Usborne  04:10 As part of my business, I’m constantly researching this, and in particular, I’m researching the prompts people do so when say, could be writers coders, but in our world. Let’s say writers, principally, or marketers, are using AI. They’re using prompts, and they’re generally prompting about two things. One is narrative, like, what should we say? Or, you know, please write us a blog post about x. So that’s the that’s the topic, that’s the narrative. And then they’ll put in something say, oh, please do it in a voice that is authoritative and yet accessible. All right, so now that’s a voice. What they haven’t mentioned is what I think is the foundational layer, which is, which is story. And that’s important, because story is the only thing that is uniquely yours, if you have an narrative, if you, if you have voice, if you talk about something in a particular way, I can copy that with AI. I can copy it at scale. I can, I can look at the transcripts of Christian podcasts, and I can say, oh, I want to do one in exactly. Tell her the same topic. I can, you know, so when you focus on narrative, on what you write about in voice. I can copy it. There’s no moat. The only moat you have is with story, because every company’s story is unique. We can look at origin stories, foundation stories, we can look at customer stories through case studies, things like that. Those are always unique. No one else has Apple’s origin story. No one else has virgin Atlantic’s Founder’s story, etc. But we did some research recently. Actually, we did some research months ago, and I reconfirmed it earlier this week. I ran it. I ran it all again to look at the data. If you look at the top 20 prompt libraries that you know the big, trustworthy companies and organizations that put out prompt libraries for companies. If you look at the top 20 libraries and the 1000s and 1000s of prompts within there, 76% of those prompts are about the narrative. What to say? 17 are about voice. How do you sound? Only 7% relate to story. So this, to my mind, is where we have a problem. We have a disconnect. Everyone is going crazy, prompting for narrative and story, both of which have 0, zero mode, anyone can copy them at scale. And only 7% this very small percentage, are actually focusing on the one thing that is uniquely theirs and cannot be copied or challenged. So that when you say, when you, when you say I’m on a mission, that’s the mission for me to say, Hey guys, wake up. You’re You’re prompting the wrong things in the wrong way. Let’s like, go back and look at story Christian Klepp  07:12 Absolutely, absolutely. It almost sounds like an oxymoron to us to a certain degree, because you’re saying scaling B2B content using AI without losing trust. Because, you know, the narrative that I keep seeing on social media, particularly LinkedIn, is that if people are using AI, there is a bit of a trust factor there. But I think it’s to your point and correct me if I’m wrong, it’s being able to embrace AI and you leveraging it the right way, so it’s not, it’s not, it’s not to replace, it’s not to replace the writers, right, or to replace the Marketers, I hope not. Nick Usborne  07:50 It may replace some. But, yeah, yeah. I mean, I mean, you’re right, and the keyword you mentioned there is trust. I think, I think trust is going to be the most valuable commodity that a company can have in the months and years to come, because people don’t actually don’t if we’re talking about brand. So we’re trying to protect brand with story, right? And brand is something that a lot of companies have spent millions of dollars building and protecting over years or decades and well, one of the things let me come back to trust in a moment. But if I’m looking at brand, and I’m looking at all the stuff goes out there, it either builds brand or it burns brand. And if you burn brand, you lose trust. So if you’re going out with a whole bunch of content that sounds like everyone else is that it’s kind of meh. It’s ordinary. It’s in the middle, which is what AI is really good at. Without the right prompting, it will give you kind of in the middle, mediocre output. So you got to be much better at prompting than just like a, I don’t know, being careless about it, or taking a shortcut, shortcuts, or being lazy about it, because then you get brand drift, and all of a sudden the brand doesn’t sound quite right. And when that happens, you lose trust. And when you lose trust, you lose revenue. I mean, you really do. And people are getting very sensitive to brand of brand trust we saw recently. Was it tracker barrel tried to just change its logo. People freaked out. People freaked out.  Christian Klepp  09:27 It was an awful rebrand, but, yes.  Nick Usborne  09:30 Yeah, but it wasn’t. These weren’t. These weren’t. Saying is, I don’t think the design is up to snuff. It’s like, don’t mess with my tracker barrel. We actually feel very strongly about the brands. Talk to people who are absolute fans of Apple. Doesn’t matter that it costs twice as much, perhaps as not quite as good. It’s Apple. It’s my brand. Don’t mess with my brand. So we’re very sensitive to our loyalty to brands. And in fact, in some sense, it’s brand define us like a football team, a baseball team, in part, we can be defined by the brands that we support, local, Pepsi. You know, it’s like everywhere. So when a company uses AI carelessly at scale and all of a sudden that blog post, it kind of sounds like them, but something’s a tiny bit off. And then that LinkedIn update. Again, yeah, it’s them, but again, it’s, did I say is that the same as they were six months ago? You get the you get these little these little things that sound off, and now you get brand drift. And now you get people feeling uneasy, and the public are sometimes we think we can just make the public believe whatever we want them to believe, or companies to believe whatever we want them to believe, but actually, individuals, in their home lives and in their business lives are very, very sensitive to brand and they’re very, very sensitive to voice and what they hear, and if it’s off, they really don’t like it, and that does translate into loss of trust, and that does directly translate into loss of revenue.  Christian Klepp  11:07 Absolutely. I’m going to move us on to the next set of questions, particularly that one pertaining to key pitfalls that Marketers need to avoid when they’re trying to scale their B2B content using AI without losing trust. So what are some of these key pitfalls they should avoid, and what should they be doing instead? Nick Usborne  11:27 What I’m hearing from inside a number of companies is that there is an inconsistency in how people are using AI and even when systems are in place, that not everyone follows the system. So it’s early days. It is. These are messy times for, you know, working with AI within companies. So I think it’s really important that companies do have some frameworks in place, that people within the organization are using the same tools in the same way, and that they are encouraged to be consistent in what they do. So I’ve heard stories of where companies are set up, you know, they’re using Copilot, or whatever they use, and then some of the manager will walk by someone’s desk, and they’re actually, actually, they’re using Claude on their phone. That person like phone, and it’s like, well, yeah, but no, this is now, you know, you have no control. You also have to get people to do what they ask. I was talking to a Founder the other day. She has a PR (Public Relations) company, plenty of clients, and she’s smart. She’s created custom GPTs for each client. So each custom GPT is trained on with with a kind of database of information on that client and the content, so that you know when you when you ask it to do something else, it’s already has the context and the voice instructions and everything, and you can and it’s great, you get this consistency. But she says, what’s happening is some of her employees come in in the morning, they start work on client X, and they’re using that custom GPT. Then they move on to client Y, but they keep using the original custom GPT and not switching out. So the management has put in the structure in place to be consistent and to output the best, you know, the best content, but the employees are not always playing game, you know, going along with that. So so I do think we’re in a messy period now where companies are not entirely sure how to apply this, how to structure it, what kind of frameworks and guidance to put in place. What guardrails to put in place? Like? Again, I’ve heard horror stories of people grabbing content that should not be shared and putting it into a large language model and then turning that into customer facing or public facing content.  Christian Klepp  13:57 Oh, plagiarism.  Nick Usborne  14:04 So yeah, it is messy. So what I would say is, before you even try to make the best of the use of AI that you do, need to put systems and frameworks in place and educate your staff. So if you want your staff to use AI effectively give them access to training. Don’t just throw them at a tool and say, go for it, because they won’t know what to do with it, or they’ll be able to create stuff, but they won’t be able to create good stuff. So invest in the systems, invest in the frameworks and instructions, and invest in training for the people who are going to be using the tools.  Christian Klepp  14:46 Definitely some relevant points. I wanted to go back to something you said, though, because I think it’s really important. It’s certainly one thing to have the prompts and the guardrails in place and some kind of like, framework and structures. But to your earlier point, how do you enforce that? And I think you gave a really good example about like, if you have a custom GPT, and then they resort to like, using. Um Claude on their personal accounts, and then it’s a little bit like the wild west out there, isn’t it? Nick Usborne  15:06 It is, it is, and it’s and it’s, how do you enforce it? Well, that’s going to be a company by company decision. Like, like the Founder with the PR of the PR company, when she was telling me about how her employees just weren’t doing what they were asked. I was like, part of you is thinking about, why haven’t you kind of cracked down on this? But again, it depends on the company and what options you have when it comes to enforcing stuff like this. But I do think you need to, because then if we circle right back, if you have people who are untrained, and that’s the company’s responsibility to train their employees. If you have people who are untrained and they’re using these tools inconsistently, that is when you far more likely then to see errors for, you know, unforced errors like publishing stuff that you shouldn’t but you’re also going to see more brand drift, because you’re going to get this inconsistency between output and that is a disaster. Like I say, companies have sometimes spent, in a decade, several years in establishing and building a trustworthy brand. And people are very unforgiving. You can, you can lose all that goodwill very, very quickly. So, yeah, training frameworks make sure people are, you know, working within those boundaries, but as a company, it’s your responsibility to help make that happen. Christian Klepp  16:29 Yeah, yeah. Oh, absolutely, absolutely. You kind of brought this up already, but you mentioned that AI can help to scale content, but it can’t replicate your lived story, so please explain what you meant by that, and provide an example. If you can, Nick Usborne  16:46 AI can do a wonderful job in many ways, but you know, it’s never walked down the beach and felt the sand between its toes. It’s read about it. It’s never eaten ice cream. It’s read about that, but it’s never felt it. So that’s what I mean by lived experience. So I think that content and stories that truly resonate with people, you use those kind of touch points, the deeply human side of being alive and like say, I think AI can get close when you prompt it really well, but also there’s a messiness that makes us recognize one another, the little mistakes we make, that’s what makes us human. We are messy, and it’s not very good at being messy. You can ask it to be messy, and it’ll try to figure that out, but it’s really not the same. And like I say, I think people are very sensitive to this kind of nuance and the lived story. It’s the it’s the weird stuff. I think that resonates. So I’ve spent quite a bit of my career doing copywriting for companies, and for a long period, I was doing some freelance, a lot of freelance copywriting. So this is just a little side note, a little side story for you. I used to live on a hobby farm. We had some sheep and pigs and chickens and all that good stuff, the good life. And also had freelance customers. And I went in, and I was and I went, you know, you go out, you feed the animals, you come in, I sit down to work, and my client said, this is just on the phone. This is even before the internet. Client said, Hey, you’re late. I was just out farming the pig and feeding the pigs. And the guy says, what? And this, I hadn’t realized. I never told him that I lived on a farm. He thought somewhere. So anyway, we talked a little bit about the pigs, then we get to work. So the project we’re working on worked out really well, and it won an award. So we fly off to your hometown, Toronto, for the awards ceremony, direct marketing awards ceremony, and he stands up and he says, Thank you very much. Blah, blah, blah. And special thanks to Nick Usborne, the pig farming copywriter. And I’m like, I’m like, in the audience, and I’m thinking, oh, please no. This guy is like, rebranding me constantly in front of all my peers, all my potential clients for next year. Big drama turns out so, so that that’s messy, all right? AI wouldn’t do that, you wouldn’t imagine that it wouldn’t do that. That’s a deeply human moment of my humiliation and him laughing, and everyone slapping me on the back and laughing and asking about my pigs. Turns out, over the next 12 months, I got a few phone calls out of the blue. And I say, Hello, Nick Usborne. I said, Oh, is that Nick Usborne? The cover of James Barber. And I say, why? Yes. And so I actually got work out of that, because it was such a distinct difference from every other copywriter out there. I was the only copywriter who had pigs. So that was just a fun story, but it also speaks to the difference between humans and AI, and it’s a live that’s a lived experience, and it’s a lived anecdote, and I tell the story, and it’s a true story that is really important, I think so, even when we use AI, even when we use it at its best, and it can be really good when you use it well, I think everyone should keep leave space for the human in the loop, as they say, keep that human element in there, big for those stories. So I so I encourage companies to create what I call like a story vault. So there’s the obvious stories, like the Founder story, the origin story, the six original success story, also put in the little quirky stories, like that one I just described, and and make that part of your process. And also go, you know, if you’re creating something with AI and it’s a big project, take the time to go and interview someone, talk to someone, get a human story, put it in just because you’re using AI, doesn’t mean to say that everything you create has to be 100% AI, you can, you can? I do this all the time. I look for it a draft with AI, then I’d go back in and I’ll rewrite the beginning with an anecdote, like the small s story, not a big dramatic story, just a little story. And what it does then is that then connects it with us, because as people, we recognize stories. Story is profound to all of us. I think in every country in the world, parents read their children bedtime stories. It’s something we share in common. It’s how we communicate, and it’s how we recognize our humanity in a sense of like, if you tell me a story, you connect with me, and vice versa. So that’s why I think stories are so important in this world of AI, because if you just go AI, it can get a little cold, and sometimes, as a reader, you don’t quite understand what’s happening and why, but you kind of feel it. There’s an absence. There’s something missing, and that what’s what you feeling is missing is that human touch, that human element, Christian Klepp  21:59 Absolutely, absolutely. I mean, there’s like, there’s like, telltale signs, right? Like em dash being one of them,  Nick Usborne  22:06 em dash Christian Klepp  22:07 Yes, or Yeah. Or it tends to, like, regurgitate the same type of war. It’s like, I find it loves using the word landscape or navigate, you know, things of that nature, right?  Nick Usborne  22:20 Yeah.  Christian Klepp  22:21 Or uses these funny like, you know, the colon or for, for, for titles of episodes, for examples. Nick Usborne  22:30 In titles, even when I give it clear instructions, do not use them. So sometimes, when I create content like that is, I’ll create it in with one model like say, GPT5, and I’ll take it over to flawed, and I’ll say, hey, please edit and clean this up for me, and remove any, you know, repetition or whatever. And sometimes it comes back say, hey, looks pretty clean, pretty good. Other times it’ll change stuff. And then, of course, always I will, you know, I will review. And that’s the other thing that the companies need to think about. Is that, at the moment, content generation at scale within companies, it is a bit like a conveyor belt in a factory of all these boxes flying off the end into the FedEx back of the FedEx van, and without, without any kind of quality control, which, which is actually what you do have with income within you know, if you’re manufacturing, and you do have quality control, and you pick out every 20th item or whatever to make sure that it’s good, a lot of that isn’t happening, that isn’t happening with a lot of people using AI is people don’t even see it. It’s fully automated, like, like a week’s worth of social media is automated, or a month’s work worth, and no one, no human, has read it or reviewed it. It’s just flying out automatically. And that is where at some point you’re inevitably going to have a problem. And it may not be a big problem, it may be lots and lots of small problems, lots of lots of things sounding not quite right, and then all of a sudden, when you’ve got enough little things not sounding right, then you start getting a medium sized problem. Christian Klepp  24:06 Yeah, yeah. No, exactly, exactly. Okay. Now, you talked about it a little bit in the beginning, but talk to us about some of these, these frameworks and these processes that B2B companies can use to help them, you know, organize themselves and reap those benefits of AI without losing trust. Like, what are some of these processes and frameworks? Nick Usborne  24:26 I do some training, and I have done a few rubrics where people can kind of use those to formalize the process. But I think if we talk about story, and I think I already mentioned the idea of each company having a story vault, so be formal and deliberate about it. Everyone can chat about their company’s stories, but if I say to you, hey, is there a folder? Can I can I get a Google folder and find a compilation of all of these stories? And have you graded those stories in terms of how strong and relevant? And they are, and how engaging they might be, or how evocative they might be, and the answer is almost always no, the story is around. But there’s no story vault, and there’s no rubric in place to grade those stories and decide which might be the most appropriate points at which to share those stories. So it’s that, it’s that formalizing the process, and I don’t like being 100% rules based, but I think in the AI world right now, where we are in that kind of messy middle period, I think it’s really important to have some systems in place so that we do have a consistent output, so that when you so that your brand doesn’t suffer from brand drift, and that you don’t make some significant missteps along the way. So somebody within the organization needs to be responsible for this. Maybe it’s the Chief AI Officer, if you have one, or otherwise, somebody in Marketing. So yeah, help people with training, but also help them by giving them some framework, some rubrics and some just a system like, you know, hey, picked up a story from customer service, put it in the story vault, categorize it. Customer service in the story vault says someone else can come back and find it. So it’s not just word of mouth. It’s not accidental. There’s a place where people can go to and then you’re going to do the same with narrative, the things we say. And you have another vault, as it were, and another rubric to to assess voice, how we say it. So it’s just this formalization of the process, and also trying to make sure that people use these systems as you put them in place. So somebody’s got to be walking along behind, behind and sort of, and again, it’s like, I guess, like early days of anything. Not every, not everyone will love the process. Not everyone loves using AI. But it’ll come. It’ll come. People will get in their heart better, not only using AI, but doing it well and following these processes. Christian Klepp  27:02 Okay, fantastic, fantastic. Let me just quickly recap, because I was writing this down. So obviously, having a story vault, grading them if you can, if possible, having systems and frameworks in place, training the team and getting them to familiarize themselves with the systems having a vault for narrative and voice, I think was the other piece. And finally, using, using the systems, once you have them, not letting them collect dust, as it were, right? Nick Usborne  27:32 Like and it is, I get it right now. I get it. It’s hard for a lot of companies, because I think using AI has been very kind of mixed. Some companies have dived straight in. Others are resistant, particularly companies that have compliance issues, financial, medical stuff like that. They’re being very careful, very cautious, and for very good reason. So the rate of adoption is very uneven at the moment, Christian Klepp  28:01 Absolutely, absolutely, all right. Nick you’ve given us plenty here, right? But if we’re going to talk about actionable tips, like something that somebody who’s listening to this conversation that they can take action on right after listening to this interview, what are like some of the top three things you would advise them to do? Nick Usborne  28:17 Well, I guess first is just we’ve talked quite a bit about the story, the story of collecting stories. Just do that because, like I say, I think story is your is your superpower, because it is the only place where you have a moat you don’t in what you say and how you say it. Anyone can copy you, and I can automate copying you through AI as well, but I cannot steal your story, because it’s just not true if, if it’s not my story. So I’d always start there and again, start, start that. Build the vault, select the story and formalize that process. Interview the Founders, if you can, interview early employees, even if they’re retired, interview the first three clients, if you can access them, interview customer service. So often overlooked, customer service in one way or another, so long as that’s not all automated, if there’s still humans in that loop, then have conversations with them. And you can, you can, you can, get transcripts, customer service transcripts, and feed them into AI and say, hey, please analyze and summarize this. What are, what are the most powerful messages we can get from our customer service? Sort of stream of content? Do? Do a sentiment analysis? What are people upset about? What are people happy about? So, yeah, story, I think, is like, I say, it will be your motive, it will be your savior. So first start to formalize that process of getting story and then making sure that it finds a place, somewhere in your automation of, you know, AI generated content, Christian Klepp  29:58 Fantastic, fantastic stuff. Okay, soapbox time. What is the status quo in your area of expertise that you passionately disagree with, and why? Nick Usborne  30:11 I guess again, I’m just going to overlapping. I don’t know what a status quo, but the thing that I passionately disagree with is is every time you see most or a social media title that says top 20 killer, unbeatable prompts.  Christian Klepp  30:31 Oh, yeah. Nick Usborne  30:32 No, no, no, absolutely, just, just no for two reasons. One is that they’re going to be generic. They’re not going to apply to your company in particular, they’ll be generic, and just because they work for someone else does not mean they’re going to work for you. And like I say, we did, I’ve done research on those prompt libraries, and only 7% of them even touch on story. So if I’m writing stories, the most important thing almost all of those prompt libraries are missing out on that. They’re just focusing on narrative and voice and ignoring stories. So not good and and, yeah, so, so that is, I don’t know whether the status quo, but it’s something I keep seeing, and it irritates me when I get it. I understand why they’re doing it, but not helpful for your company. Christian Klepp  31:18 Yeah, you and me both. I mean, those are the those are the pulse they attempt to ignore immediately. I mean, I just skim through it and see the prompts, and I’m like, Nah, but I think it’s human nature too, isn’t it? Like everybody wants to chase the next hack. They want to find that the you know, the shortcut, like the quickest route to get something done. And I get that, but it sometimes does more harm than good. Nick Usborne  31:43 Easy button, but also to be fair and to be a little bit more generous. This is early days, and so people are looking for help. And if it says top 20, this is, oh my goodness, thank you. I’ll take that now. Over time, that’ll change, and people will become a little more sophisticated, I think, but like us, like you. You know, I get it. I understand why those those posts and titles are attractive, and that’s why people create them. But we can do better. We can do better Christian Klepp  32:12 Absolutely, absolutely we can, and we will, hopefully, all right, here comes the bonus question. I’ve been thinking about this one, but Nick Usborne  32:23 I feel strangely nervous. I feel nervous, but it’s a bonus question. Christian Klepp  32:30 Just breathe. Just breathe. I mean, clearly from this conversation, you know, writing is in your blood, right? It’s something that you are passionate about, but it’s also something you’ve done professionally for a long time, I suppose. The bonus question is, if you had an opportunity to meet your favorite writer or author, living or dead, who would it be, and what would you talk about?  Nick Usborne  32:55 One of the people, I really admire, and I’ve already spoken to him, is David Abbott. So David Abbott is a copywriter from from England, and he had an agency called Abbot Mead Vickers, and he was an amazing writer. So I’ve already met him. Who I haven’t met I would like to re write to meet is Susie Henry. She was the copywriter behind a series of advertisements in the UK for an insurance company, and she is just a delightful writer, so I told you, well, no, I hadn’t told you. Maybe I will tell you I’m like, when I started out copywriting, it was at the tail end of the Mad Men period, and creatives were the Kings and Queens, and copywriting was such a craft, it was something to be absolutely proud of, like we’d go through so many drafts, and it was, I was, you know, I was, I was a craftsman, learning from other craftsmen. And David, ever I met, he was in a fantastic writer, just written Susie Henry so good, very, very conversational writer, which was very unusual for that time. So I’d like to meet and talk with her, and I still can’t remember the fiction writer. He’s science fiction writer. I completely lost blank on his name, and I’ve actually met him once briefly, but I’d like to get back to him and chat, but I can’t, because he’s he’s since passed. Christian Klepp  34:19 Oh, I see, I see, I see. All right, well, that’s quite the list of people, but, um, but yeah. No, fantastic. No. Nick, thank you so much for coming on the show and for sharing your experience and expertise with the listeners. And please quick introduction to yourself and how people can get in touch with you. Nick Usborne  34:37 All right. Hi. My name is Nick Usborne, so my business build Story Aligned. So storyaligned.com and what we do there is pretty much, what I’ve talked about today is we train teams within companies to look at story, narrative and voice with a lot of emphasis on story, because that’s where the note is, so if you get a Story Aligned, you’ll find we have a white paper you can download. We have a blog that you can read, the description of the training. So yeah, if this interests you, if you find this an interesting topic, there’s plenty to do when you get there. So Story Aligned, A, L, I, G, N, E, D, yeah. Story Aligned. Christian Klepp  35:21 Fantastic, fantastic. And we’ll be sure to pop that into the show notes so that it’ll be easy for everyone to access. But once again, Nick, thank you.  Nick Usborne  35:28 Sorry, one last thing, if you want to please opening myself up, if you want to just talk to me directly, you can write to me at nick@storyaligned.com. Christian Klepp  35:38 Perfect, perfect. Nick, once again, thanks so much for your time. Take care, stay safe and talk to you soon. Nick Usborne  35:44 Thank you. Thank you for inviting me. It’s been a pleasure. Christian Klepp  35:47 Thank you. Bye for now. You.

Episode 292 features Scott Love interviewing culture-transformation author and speaker Greg Hawks about his book Act Like an Owner: Five Unlocks for Creating Culture People Love and Results Leaders Need. Hawks frames workplace behavior through a simple but sticky metaphor drawn from his years as a landlord: in every organization you have owners (people who take responsibility and treat the “house” like it's theirs), renters (people who do their jobs but don't emotionally invest), and vandals (people who actively damage culture through blame, excuses, and disregard). A key point is that “acting like an owner” isn't reserved for people with equity—anyone can adopt an owner mindset, and leaders of even small teams can influence culture by clarifying what commitment looks like, building trust, and refusing to tolerate “vandal” behavior that demoralizes everyone else. Hawks also emphasizes that culture improvement is often less about elaborate programs and more about consistent, practical behaviors that create momentum. He highlights the value of clear standards and accountability (commitment measured by responsibility rather than hours), and “activating lasting value” through simple, specific encouragement that accelerates trust (“people like people who like them”). He argues the real leverage move isn't obsessing over disengaged “renters” but addressing actively disengaged “vandals,” because removing toxic behavior makes it safe for others to re-invest. The conversation closes with actionable guidance: think beyond your own “room” and care about the whole “house,” notice and affirm positive behaviors in others regularly, and ask yourself in every situation whether you're owning outcomes or defaulting to blame. Visit: https://therainmakingpodcast.com/ YouTube: https://youtu.be/iTqcAs6HCyc ----------------------------------------

In this episode of the Rich Women's Podcast, Jeanine discusses the reasons behind the rapid success of her clients in achieving financial results. She emphasizes the importance of commitment, consistency, and the combination of inner and outer work in her coaching program.Ready to go deeper?1. Build your First Million by identify your Big Money Gifts2. Private podcast: Make More Money Offline Than You Make Online3. Let's connect on Instagram @_richandhappy4. The Rich+Happy Website

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Lisa Mulrain. Summary of the Interview On Money Making Conversations Masterclass, Rushion McDonald interviews Lisa Mulrain—CEO of Legacy Building LLC, a financial literacy and legal services entrepreneur with more than 30 years of federal government experience as a securities attorney. Lisa’s mission is to empower individuals and small businesses through financial education, credit repair, debt management, estate planning, and investment strategy. The interview highlights her transition from government attorney to entrepreneur, the purpose behind Legacy Building LLC, and the unique combination of her legal expertise and financial coaching. She breaks down how underserved communities can close knowledge gaps, develop stronger money mindsets, repair credit, invest wisely, and protect assets through estate planning. She also explains the emerging opportunities in tokenized real estate, fractionalized Ginnie Mae securities, and the importance of research before investing. The conversation is highly practical—covering everything from budgeting to Roth IRAs, 401(k) matches, brokerage accounts, credit consolidation, and asset protection through trusts and wills. Lisa stresses empowerment through education and long-term wealth building. Purpose of the Interview 1. To introduce Lisa Mulrain’s financial literacy and legal services mission The interview showcases how Legacy Building LLC helps clients improve credit, manage debt, understand investments, and plan estates. 2. To educate listeners about emerging financial trends Lisa explains tokenized real estate, fractional Ginnie Mae securities, and policy changes that create new wealth-building opportunities. 3. To emphasize financial empowerment for underserved communities She focuses on shifting money mindsets, breaking cycles of scarcity, and building generational wealth. 4. To highlight the importance of estate planning She stresses that wills, trusts, and powers of attorney are foundational—not optional. 5. To offer actionable investing and credit strategies Listeners gain practical tools to start improving their finances immediately. Key Takeaways 1. Financial literacy begins with mindset Before fixing credit, individuals must understand their past beliefs about money and scarcity.Many financial mistakes originate from “lack mentality.” 2. Credit repair requires root-cause analysis Lisa teaches clients to: Identify how they fell into debt Negotiate with creditors Remove charge-offs when possible Avoid repeating harmful financial behaviors 3. Estate planning is essential for everyone—not just older adults A proper estate plan includes: A trust (primary document) A “pour-over” will for missed assets Healthcare proxies & POAs Instructions for managing assets during incapacity or after death Common tragedies—Prince, Aretha Franklin, Michael Jackson—show how lack of planning complicates estates. 4. Invest intentionally and consistently Key investment tools Lisa recommends: Maximize 401(k) contributions, especially employer matches Favor S&P 500 index options in retirement plans Fund a Roth IRA for tax-free growth Open brokerage accounts with established firms (e.g., Schwab, Fidelity) Buy fractional shares to invest even with small amounts Focus on time in the market, not timing the market 5. Tokenized real estate and fractionalized Ginnie Mae securities are groundbreaking Lisa explains how changes in federal policy and crypto infrastructure enable new low-barrier investment opportunities—such as Ginnie Mae-backed fractional securities for as little as $50. 6. Research, research, research Before buying any stock, investors should monitor: Long-term trends Earnings calls Layoffs (strategy vs. crisis) Market cycles Influential investors’ moves 7. Legacy Building LLC merges financial education + legal protection Her dual firms allow clients to: Learn how to build wealth Legally protect their assets Create generational stability 8. Wealth building requires discipline—not brand-driven spending She warns against sinking money into luxury goods without appreciating assets to match. Notable Quotes (All pulled directly from the transcript.) On why she does this work “Helping people has always been at my core.” “I wanted to get involved in finance because that was the one central factor that made the difference between the haves and the have nots.” On mindset & credit “Let’s examine your money mindset.” “We adopt a lack mentality… we already start from a place of ‘we don’t have it.’” On estate planning “Whatever you’ve accumulated… you don’t have a plan.” “It could take years for it to go through probate.” “Your trust is the main document.” On investing “You are leaving money on the table if you don’t get that 401(k) match.” “Don’t time the market… it’s about time in the market.” “Scare money don’t make money.” On financial habits “Be diligent in your acquisitions.” “You cannot make any money if you are not investing. Period.” On opportunities in new investment tech “Tokenized real estate is very new and novel… real physical assets backing crypto.” “Ginnie Mae securities are now eligible for fractionalized shares… with guaranteed repayment.” #SHMS #STRAW #BESTSupport the show: https://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.

Welcome to the ThrivetimeShow.com Cleaning Business Podcast Series. During this 100 episode business coach podcast series Clay Clark teaches how you can achieve success in automotive repair, carpet cleaning, dog training, grooming, home building, home cleaning, home remodeling, manufacturing, medical, online sales, podcasting, photography, signage, skin care, and other industries. #CleaningBusinessPodcast   Where You Find Thousands of Clay Clark Client Success Stories?  https://www.thrivetimeshow.com/testimonials/    Breaking Down the 1,462% Growth of Stephanie Pipkin with Clay Clark: An EOFire Classic from 2022 - https://www.eofire.com/podcast/clayclark8/    Who is Clay Clark?  Clay Clark is the co-founder of five kids, the host of the 6X iTunes chart-topping ThrivetimeShow.com Podcast, the 2007 Oklahoma SBA Entrepreneur of the Year, the 2002 Tulsa Metro Chamber of Commerce Young Entrepreneur of the Year, an Amazon best-selling author, a singer / song-writer and the founder of several multi-million dollar businesses.  https://www.forbes.com/councils/forbescoachescouncil/people/clayclark/    Where Can You Learn More About Clay Clark? https://www.thrivetimeshow.com/need-business-coach/#coaching-about-founders    Where Can You Read Clay Clark's 40+ Books? https://www.amazon.com/stores/Clay-Clark/author/B004M6F5T4?ref=sr_ntt_srch_lnk_1&qid=1767189818&sr=8-1&shoppingPortalEnabled=true    Where Can You Discover Clay Clark's Songs & Original Music?  https://open.spotify.com/album/2ZdE8VDS6PYQgdilQ1vWTP?si=Am65WUlIQba4OLbinBYo1g

Welcome to the ThrivetimeShow.com Cleaning Business Podcast Series. During this 100 episode business coach podcast series Clay Clark teaches how you can achieve success in automotive repair, carpet cleaning, dog training, grooming, home building, home cleaning, home remodeling, manufacturing, medical, online sales, podcasting, photography, signage, skin care, and other industries. #CleaningBusinessPodcast   Where You Find Thousands of Clay Clark Client Success Stories?  https://www.thrivetimeshow.com/testimonials/    Breaking Down the 1,462% Growth of Stephanie Pipkin with Clay Clark: An EOFire Classic from 2022 - https://www.eofire.com/podcast/clayclark8/    Who is Clay Clark?  Clay Clark is the co-founder of five kids, the host of the 6X iTunes chart-topping ThrivetimeShow.com Podcast, the 2007 Oklahoma SBA Entrepreneur of the Year, the 2002 Tulsa Metro Chamber of Commerce Young Entrepreneur of the Year, an Amazon best-selling author, a singer / song-writer and the founder of several multi-million dollar businesses.  https://www.forbes.com/councils/forbescoachescouncil/people/clayclark/    Where Can You Learn More About Clay Clark? https://www.thrivetimeshow.com/need-business-coach/#coaching-about-founders    Where Can You Read Clay Clark's 40+ Books? https://www.amazon.com/stores/Clay-Clark/author/B004M6F5T4?ref=sr_ntt_srch_lnk_1&qid=1767189818&sr=8-1&shoppingPortalEnabled=true    Where Can You Discover Clay Clark's Songs & Original Music?  https://open.spotify.com/album/2ZdE8VDS6PYQgdilQ1vWTP?si=Am65WUlIQba4OLbinBYo1g

Welcome to the ThrivetimeShow.com Cleaning Business Podcast Series. During this 100 episode business coach podcast series Clay Clark teaches how you can achieve success in automotive repair, carpet cleaning, dog training, grooming, home building, home cleaning, home remodeling, manufacturing, medical, online sales, podcasting, photography, signage, skin care, and other industries. #CleaningBusinessPodcast   Where You Find Thousands of Clay Clark Client Success Stories?  https://www.thrivetimeshow.com/testimonials/    Breaking Down the 1,462% Growth of Stephanie Pipkin with Clay Clark: An EOFire Classic from 2022 - https://www.eofire.com/podcast/clayclark8/    Who is Clay Clark?  Clay Clark is the co-founder of five kids, the host of the 6X iTunes chart-topping ThrivetimeShow.com Podcast, the 2007 Oklahoma SBA Entrepreneur of the Year, the 2002 Tulsa Metro Chamber of Commerce Young Entrepreneur of the Year, an Amazon best-selling author, a singer / song-writer and the founder of several multi-million dollar businesses.  https://www.forbes.com/councils/forbescoachescouncil/people/clayclark/    Where Can You Learn More About Clay Clark? https://www.thrivetimeshow.com/need-business-coach/#coaching-about-founders    Where Can You Read Clay Clark's 40+ Books? https://www.amazon.com/stores/Clay-Clark/author/B004M6F5T4?ref=sr_ntt_srch_lnk_1&qid=1767189818&sr=8-1&shoppingPortalEnabled=true    Where Can You Discover Clay Clark's Songs & Original Music?  https://open.spotify.com/album/2ZdE8VDS6PYQgdilQ1vWTP?si=Am65WUlIQba4OLbinBYo1g

Welcome to the ThrivetimeShow.com Cleaning Business Podcast Series. During this 100 episode business coach podcast series Clay Clark teaches how you can achieve success in automotive repair, carpet cleaning, dog training, grooming, home building, home cleaning, home remodeling, manufacturing, medical, online sales, podcasting, photography, signage, skin care, and other industries. #CleaningBusinessPodcast   Where You Find Thousands of Clay Clark Client Success Stories?  https://www.thrivetimeshow.com/testimonials/    Breaking Down the 1,462% Growth of Stephanie Pipkin with Clay Clark: An EOFire Classic from 2022 - https://www.eofire.com/podcast/clayclark8/    Who is Clay Clark?  Clay Clark is the co-founder of five kids, the host of the 6X iTunes chart-topping ThrivetimeShow.com Podcast, the 2007 Oklahoma SBA Entrepreneur of the Year, the 2002 Tulsa Metro Chamber of Commerce Young Entrepreneur of the Year, an Amazon best-selling author, a singer / song-writer and the founder of several multi-million dollar businesses.  https://www.forbes.com/councils/forbescoachescouncil/people/clayclark/    Where Can You Learn More About Clay Clark? https://www.thrivetimeshow.com/need-business-coach/#coaching-about-founders    Where Can You Read Clay Clark's 40+ Books? https://www.amazon.com/stores/Clay-Clark/author/B004M6F5T4?ref=sr_ntt_srch_lnk_1&qid=1767189818&sr=8-1&shoppingPortalEnabled=true    Where Can You Discover Clay Clark's Songs & Original Music?  https://open.spotify.com/album/2ZdE8VDS6PYQgdilQ1vWTP?si=Am65WUlIQba4OLbinBYo1g

Welcome to the ThrivetimeShow.com Cleaning Business Podcast Series. During this 100 episode business coach podcast series Clay Clark teaches how you can achieve success in automotive repair, carpet cleaning, dog training, grooming, home building, home cleaning, home remodeling, manufacturing, medical, online sales, podcasting, photography, signage, skin care, and other industries. #CleaningBusinessPodcast   Where You Find Thousands of Clay Clark Client Success Stories?  https://www.thrivetimeshow.com/testimonials/    Breaking Down the 1,462% Growth of Stephanie Pipkin with Clay Clark: An EOFire Classic from 2022 - https://www.eofire.com/podcast/clayclark8/    Who is Clay Clark?  Clay Clark is the co-founder of five kids, the host of the 6X iTunes chart-topping ThrivetimeShow.com Podcast, the 2007 Oklahoma SBA Entrepreneur of the Year, the 2002 Tulsa Metro Chamber of Commerce Young Entrepreneur of the Year, an Amazon best-selling author, a singer / song-writer and the founder of several multi-million dollar businesses.  https://www.forbes.com/councils/forbescoachescouncil/people/clayclark/    Where Can You Learn More About Clay Clark? https://www.thrivetimeshow.com/need-business-coach/#coaching-about-founders    Where Can You Read Clay Clark's 40+ Books? https://www.amazon.com/stores/Clay-Clark/author/B004M6F5T4?ref=sr_ntt_srch_lnk_1&qid=1767189818&sr=8-1&shoppingPortalEnabled=true    Where Can You Discover Clay Clark's Songs & Original Music?  https://open.spotify.com/album/2ZdE8VDS6PYQgdilQ1vWTP?si=Am65WUlIQba4OLbinBYo1g

Welcome to the ThrivetimeShow.com Cleaning Business Podcast Series. During this 100 episode business coach podcast series Clay Clark teaches how you can achieve success in automotive repair, carpet cleaning, dog training, grooming, home building, home cleaning, home remodeling, manufacturing, medical, online sales, podcasting, photography, signage, skin care, and other industries. #CleaningBusinessPodcast   Where You Find Thousands of Clay Clark Client Success Stories?  https://www.thrivetimeshow.com/testimonials/    Breaking Down the 1,462% Growth of Stephanie Pipkin with Clay Clark: An EOFire Classic from 2022 - https://www.eofire.com/podcast/clayclark8/    Who is Clay Clark?  Clay Clark is the co-founder of five kids, the host of the 6X iTunes chart-topping ThrivetimeShow.com Podcast, the 2007 Oklahoma SBA Entrepreneur of the Year, the 2002 Tulsa Metro Chamber of Commerce Young Entrepreneur of the Year, an Amazon best-selling author, a singer / song-writer and the founder of several multi-million dollar businesses.  https://www.forbes.com/councils/forbescoachescouncil/people/clayclark/    Where Can You Learn More About Clay Clark? https://www.thrivetimeshow.com/need-business-coach/#coaching-about-founders    Where Can You Read Clay Clark's 40+ Books? https://www.amazon.com/stores/Clay-Clark/author/B004M6F5T4?ref=sr_ntt_srch_lnk_1&qid=1767189818&sr=8-1&shoppingPortalEnabled=true    Where Can You Discover Clay Clark's Songs & Original Music?  https://open.spotify.com/album/2ZdE8VDS6PYQgdilQ1vWTP?si=Am65WUlIQba4OLbinBYo1g

Welcome to the ThrivetimeShow.com Cleaning Business Podcast Series. During this 100 episode business coach podcast series Clay Clark teaches how you can achieve success in automotive repair, carpet cleaning, dog training, grooming, home building, home cleaning, home remodeling, manufacturing, medical, online sales, podcasting, photography, signage, skin care, and other industries. #CleaningBusinessPodcast   Where You Find Thousands of Clay Clark Client Success Stories?  https://www.thrivetimeshow.com/testimonials/    Breaking Down the 1,462% Growth of Stephanie Pipkin with Clay Clark: An EOFire Classic from 2022 - https://www.eofire.com/podcast/clayclark8/    Who is Clay Clark?  Clay Clark is the co-founder of five kids, the host of the 6X iTunes chart-topping ThrivetimeShow.com Podcast, the 2007 Oklahoma SBA Entrepreneur of the Year, the 2002 Tulsa Metro Chamber of Commerce Young Entrepreneur of the Year, an Amazon best-selling author, a singer / song-writer and the founder of several multi-million dollar businesses.  https://www.forbes.com/councils/forbescoachescouncil/people/clayclark/    Where Can You Learn More About Clay Clark? https://www.thrivetimeshow.com/need-business-coach/#coaching-about-founders    Where Can You Read Clay Clark's 40+ Books? https://www.amazon.com/stores/Clay-Clark/author/B004M6F5T4?ref=sr_ntt_srch_lnk_1&qid=1767189818&sr=8-1&shoppingPortalEnabled=true    Where Can You Discover Clay Clark's Songs & Original Music?  https://open.spotify.com/album/2ZdE8VDS6PYQgdilQ1vWTP?si=Am65WUlIQba4OLbinBYo1g

Welcome to the ThrivetimeShow.com Cleaning Business Podcast Series. During this 100 episode business coach podcast series Clay Clark teaches how you can achieve success in automotive repair, carpet cleaning, dog training, grooming, home building, home cleaning, home remodeling, manufacturing, medical, online sales, podcasting, photography, signage, skin care, and other industries. #CleaningBusinessPodcast   Where You Find Thousands of Clay Clark Client Success Stories?  https://www.thrivetimeshow.com/testimonials/    Breaking Down the 1,462% Growth of Stephanie Pipkin with Clay Clark: An EOFire Classic from 2022 - https://www.eofire.com/podcast/clayclark8/    Who is Clay Clark?  Clay Clark is the co-founder of five kids, the host of the 6X iTunes chart-topping ThrivetimeShow.com Podcast, the 2007 Oklahoma SBA Entrepreneur of the Year, the 2002 Tulsa Metro Chamber of Commerce Young Entrepreneur of the Year, an Amazon best-selling author, a singer / song-writer and the founder of several multi-million dollar businesses.  https://www.forbes.com/councils/forbescoachescouncil/people/clayclark/    Where Can You Learn More About Clay Clark? https://www.thrivetimeshow.com/need-business-coach/#coaching-about-founders    Where Can You Read Clay Clark's 40+ Books? https://www.amazon.com/stores/Clay-Clark/author/B004M6F5T4?ref=sr_ntt_srch_lnk_1&qid=1767189818&sr=8-1&shoppingPortalEnabled=true    Where Can You Discover Clay Clark's Songs & Original Music?  https://open.spotify.com/album/2ZdE8VDS6PYQgdilQ1vWTP?si=Am65WUlIQba4OLbinBYo1g

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Lisa Mulrain. Summary of the Interview On Money Making Conversations Masterclass, Rushion McDonald interviews Lisa Mulrain—CEO of Legacy Building LLC, a financial literacy and legal services entrepreneur with more than 30 years of federal government experience as a securities attorney. Lisa’s mission is to empower individuals and small businesses through financial education, credit repair, debt management, estate planning, and investment strategy. The interview highlights her transition from government attorney to entrepreneur, the purpose behind Legacy Building LLC, and the unique combination of her legal expertise and financial coaching. She breaks down how underserved communities can close knowledge gaps, develop stronger money mindsets, repair credit, invest wisely, and protect assets through estate planning. She also explains the emerging opportunities in tokenized real estate, fractionalized Ginnie Mae securities, and the importance of research before investing. The conversation is highly practical—covering everything from budgeting to Roth IRAs, 401(k) matches, brokerage accounts, credit consolidation, and asset protection through trusts and wills. Lisa stresses empowerment through education and long-term wealth building. Purpose of the Interview 1. To introduce Lisa Mulrain’s financial literacy and legal services mission The interview showcases how Legacy Building LLC helps clients improve credit, manage debt, understand investments, and plan estates. 2. To educate listeners about emerging financial trends Lisa explains tokenized real estate, fractional Ginnie Mae securities, and policy changes that create new wealth-building opportunities. 3. To emphasize financial empowerment for underserved communities She focuses on shifting money mindsets, breaking cycles of scarcity, and building generational wealth. 4. To highlight the importance of estate planning She stresses that wills, trusts, and powers of attorney are foundational—not optional. 5. To offer actionable investing and credit strategies Listeners gain practical tools to start improving their finances immediately. Key Takeaways 1. Financial literacy begins with mindset Before fixing credit, individuals must understand their past beliefs about money and scarcity.Many financial mistakes originate from “lack mentality.” 2. Credit repair requires root-cause analysis Lisa teaches clients to: Identify how they fell into debt Negotiate with creditors Remove charge-offs when possible Avoid repeating harmful financial behaviors 3. Estate planning is essential for everyone—not just older adults A proper estate plan includes: A trust (primary document) A “pour-over” will for missed assets Healthcare proxies & POAs Instructions for managing assets during incapacity or after death Common tragedies—Prince, Aretha Franklin, Michael Jackson—show how lack of planning complicates estates. 4. Invest intentionally and consistently Key investment tools Lisa recommends: Maximize 401(k) contributions, especially employer matches Favor S&P 500 index options in retirement plans Fund a Roth IRA for tax-free growth Open brokerage accounts with established firms (e.g., Schwab, Fidelity) Buy fractional shares to invest even with small amounts Focus on time in the market, not timing the market 5. Tokenized real estate and fractionalized Ginnie Mae securities are groundbreaking Lisa explains how changes in federal policy and crypto infrastructure enable new low-barrier investment opportunities—such as Ginnie Mae-backed fractional securities for as little as $50. 6. Research, research, research Before buying any stock, investors should monitor: Long-term trends Earnings calls Layoffs (strategy vs. crisis) Market cycles Influential investors’ moves 7. Legacy Building LLC merges financial education + legal protection Her dual firms allow clients to: Learn how to build wealth Legally protect their assets Create generational stability 8. Wealth building requires discipline—not brand-driven spending She warns against sinking money into luxury goods without appreciating assets to match. Notable Quotes (All pulled directly from the transcript.) On why she does this work “Helping people has always been at my core.” “I wanted to get involved in finance because that was the one central factor that made the difference between the haves and the have nots.” On mindset & credit “Let’s examine your money mindset.” “We adopt a lack mentality… we already start from a place of ‘we don’t have it.’” On estate planning “Whatever you’ve accumulated… you don’t have a plan.” “It could take years for it to go through probate.” “Your trust is the main document.” On investing “You are leaving money on the table if you don’t get that 401(k) match.” “Don’t time the market… it’s about time in the market.” “Scare money don’t make money.” On financial habits “Be diligent in your acquisitions.” “You cannot make any money if you are not investing. Period.” On opportunities in new investment tech “Tokenized real estate is very new and novel… real physical assets backing crypto.” “Ginnie Mae securities are now eligible for fractionalized shares… with guaranteed repayment.” #SHMS #STRAW #BESTSee omnystudio.com/listener for privacy information.

The phrases "I want higher end clients" or "how do I get better clients?" or "more luxury clients" are all common phrases these days in the photography industry. Let's unpack those phrases, what they do (or do not do) for your business, and how you can actually achieve the ideal clients in your inbox.⭐️Nathan's Signature Coaching Program:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠THE BUSINESS BLUEPRINT⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⭐️Questions about the Business Blueprint? Email info@nathanchanski.co to chat with Nathan directly.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Lisa Mulrain. Summary of the Interview On Money Making Conversations Masterclass, Rushion McDonald interviews Lisa Mulrain—CEO of Legacy Building LLC, a financial literacy and legal services entrepreneur with more than 30 years of federal government experience as a securities attorney. Lisa’s mission is to empower individuals and small businesses through financial education, credit repair, debt management, estate planning, and investment strategy. The interview highlights her transition from government attorney to entrepreneur, the purpose behind Legacy Building LLC, and the unique combination of her legal expertise and financial coaching. She breaks down how underserved communities can close knowledge gaps, develop stronger money mindsets, repair credit, invest wisely, and protect assets through estate planning. She also explains the emerging opportunities in tokenized real estate, fractionalized Ginnie Mae securities, and the importance of research before investing. The conversation is highly practical—covering everything from budgeting to Roth IRAs, 401(k) matches, brokerage accounts, credit consolidation, and asset protection through trusts and wills. Lisa stresses empowerment through education and long-term wealth building. Purpose of the Interview 1. To introduce Lisa Mulrain’s financial literacy and legal services mission The interview showcases how Legacy Building LLC helps clients improve credit, manage debt, understand investments, and plan estates. 2. To educate listeners about emerging financial trends Lisa explains tokenized real estate, fractional Ginnie Mae securities, and policy changes that create new wealth-building opportunities. 3. To emphasize financial empowerment for underserved communities She focuses on shifting money mindsets, breaking cycles of scarcity, and building generational wealth. 4. To highlight the importance of estate planning She stresses that wills, trusts, and powers of attorney are foundational—not optional. 5. To offer actionable investing and credit strategies Listeners gain practical tools to start improving their finances immediately. Key Takeaways 1. Financial literacy begins with mindset Before fixing credit, individuals must understand their past beliefs about money and scarcity.Many financial mistakes originate from “lack mentality.” 2. Credit repair requires root-cause analysis Lisa teaches clients to: Identify how they fell into debt Negotiate with creditors Remove charge-offs when possible Avoid repeating harmful financial behaviors 3. Estate planning is essential for everyone—not just older adults A proper estate plan includes: A trust (primary document) A “pour-over” will for missed assets Healthcare proxies & POAs Instructions for managing assets during incapacity or after death Common tragedies—Prince, Aretha Franklin, Michael Jackson—show how lack of planning complicates estates. 4. Invest intentionally and consistently Key investment tools Lisa recommends: Maximize 401(k) contributions, especially employer matches Favor S&P 500 index options in retirement plans Fund a Roth IRA for tax-free growth Open brokerage accounts with established firms (e.g., Schwab, Fidelity) Buy fractional shares to invest even with small amounts Focus on time in the market, not timing the market 5. Tokenized real estate and fractionalized Ginnie Mae securities are groundbreaking Lisa explains how changes in federal policy and crypto infrastructure enable new low-barrier investment opportunities—such as Ginnie Mae-backed fractional securities for as little as $50. 6. Research, research, research Before buying any stock, investors should monitor: Long-term trends Earnings calls Layoffs (strategy vs. crisis) Market cycles Influential investors’ moves 7. Legacy Building LLC merges financial education + legal protection Her dual firms allow clients to: Learn how to build wealth Legally protect their assets Create generational stability 8. Wealth building requires discipline—not brand-driven spending She warns against sinking money into luxury goods without appreciating assets to match. Notable Quotes (All pulled directly from the transcript.) On why she does this work “Helping people has always been at my core.” “I wanted to get involved in finance because that was the one central factor that made the difference between the haves and the have nots.” On mindset & credit “Let’s examine your money mindset.” “We adopt a lack mentality… we already start from a place of ‘we don’t have it.’” On estate planning “Whatever you’ve accumulated… you don’t have a plan.” “It could take years for it to go through probate.” “Your trust is the main document.” On investing “You are leaving money on the table if you don’t get that 401(k) match.” “Don’t time the market… it’s about time in the market.” “Scare money don’t make money.” On financial habits “Be diligent in your acquisitions.” “You cannot make any money if you are not investing. Period.” On opportunities in new investment tech “Tokenized real estate is very new and novel… real physical assets backing crypto.” “Ginnie Mae securities are now eligible for fractionalized shares… with guaranteed repayment.” #SHMS #STRAW #BESTSteve Harvey Morning Show Online: http://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.

In this episode, Jason Schroeder and Mark Story dive into the crucial concept of selecting the right clients for long-term success. They explore the idea of working with companies that prioritize people, customers, and then profits following a sustainable, growth-minded approach. Mark reflects on a recent project where, by shifting focus to people and collaboration, the team was able to achieve remarkable results, such as completing buildings ahead of schedule. Jason and Mark discuss the importance of investing in your people, guiding them through leadership, and shifting from short-term cost-cutting to long-term growth strategies. What you'll learn in this episode: Why selecting clients who prioritize people leads to better long-term results. How investing in people and leadership creates a thriving work culture and enhances productivity. The importance of trusting your team, giving them responsibility, and coaching them to success. Why focusing on profits at the expense of people leads to a toxic work environment. How scaling businesses with the right mindset ensures a prosperous future for both employees and clients. Are you prioritizing short-term profits, or investing in your people for long-term success? If you like the Elevate Construction podcast, please subscribe for free and you'll never miss an episode.  And if you really like the Elevate Construction podcast, I'd appreciate you telling a friend (Maybe even two

House Cleaners- How Have Clients Tried to Monitor Your Work by Maine's Coast 93.1

In this engaging conversation, Bill Umansky and Jason Hennessey delve into various topics including digital PR, AI, SEO strategies, and personal growth. Jason shares his journey in the SEO space, discussing his first big client and the importance of building a strong personal brand. They explore the challenges of client relations, the significance of humility and confidence in business, and the evolving landscape of digital marketing. The discussion also touches on the intersection of AI and digital PR, highlighting innovative strategies for law firms. Jason's future plans and insights into personal development provide a motivational backdrop to the conversation.

Contractors who do not own their customer list will lose. As AI, search, and digital platforms continue to change, relying on Google, ads, or third party platforms puts your business at risk. In this episode of Service Business Mastery, we break down why owning your customer list is no longer optional for contractors and service business owners who want to survive and scale in the next decade. Joshua Crouch and Tersh Blissett sit down with Peter Murphy Lewis, founder of Strategic Pete, to explain how contractors can protect their business by building direct relationships with their audience, increasing client loyalty, and using AI driven systems without giving control to platforms they do not own. Search is changing. Ads are getting more expensive. Algorithms decide who wins and who disappears. If you do not own your audience, you are renting your business. This conversation explains exactly why owning your list matters more than ever and how contractors can start taking control now. What you will learn in this episode • Why contractors who rely only on ads and search are at risk • How AI is accelerating changes in customer acquisition • Why owning your customer list creates long term stability • How client loyalty protects your business during market shifts • The difference between renting attention and owning relationships • How to use content and systems to stay in front of your audience • Practical ways contractors can start building their list today This episode is for contractors and service business owners who want predictable growth, lower marketing risk, and long term control over their business. Timestamps 00:00 Why owning your customer list matters now 02:10 How AI is changing search and digital marketing 05:30 Why contractors lose when they rent attention 09:40 Client loyalty and long term business survival 14:30 Fractional leadership and strategic marketing explained 19:45 Why content builds ownership not dependence 25:20 Using systems to stay in front of your audience 31:40 How contractors can start owning their list 38:00 LinkedIn, partnerships, and direct relationships 43:10 Final lessons for contractors Follow the Host and Guest: Tersh Blissett: https://www.linkedin.com/in/tershblissett/ Josh Crouch: https://www.linkedin.com/in/josh-crouch/ Peter Murphy Lewis: https://www.linkedin.com/in/petermurphylewis/ Strategic Pete: https://www.linkedin.com/company/strategic-pete/   Connect with us on: • LinkedIn - https://www.linkedin.com/company/service-business-mastery • TikTok - https://www.tiktok.com/@servicebusinessmastery • Facebook - https://www.facebook.com/groups/servicebusinessmasterypodcast • Instagram - https://www.instagram.com/servicebusinessmasterypodcast This episode is kindly sponsored by: UpFrog CallRail CompanyCam Visit CompanyCam and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months! MarketStorm priceguide   Learn how to automate tasks, save time, and increase your profit. No coding required!

Tom Stokes, president of EpiCity Real Estate Services, joins Host Carol Morgan on the Atlanta Real Estate Forum Radio podcast to discuss the company's 90-year legacy in Atlanta and how its founding philosophy of stewardship translates to thoughtful development and adaptive reuse. Stewardship of the Land as a Business Philosophy Celebrating 90 years in business offers a rare opportunity to reflect on both history and progress. EpiCity's story began with founder Davis Lee Stokes, who grew up in rural Middle Georgia in the early 1900s, dependent on the land for survival. That connection left a lasting impression and continues to shape the company’s approach to development. Tom Stokes explains that his grandfather was a forward-thinking entrepreneur who embraced new ideas rather than resisting them. While today's Atlanta — particularly its technology-driven real estate environment — might feel worlds apart from the city of the 1920s, Stokes believes his grandfather would be more appreciative than surprised by how much has changed. At the core of EpiCity's longevity is a simple but powerful principle: take care of the land, and it will take care of you. While that idea once meant survival, today it reflects a broader responsibility to builders, homeowners and the communities they serve. Stokes shares that stewardship now extends beyond the company itself. By thoughtfully developing and maintaining properties, EpiCity aims to benefit the people who live and work in those spaces. “We take care of the land, not so much to take care of ourselves, but to take care of our customers and our clients, who in turn take care of us,” Stokes said. Risk & Opportunity in the Atlanta Market EpiCity's history includes bold decisions that helped shape Atlanta long before certain neighborhoods became obvious growth centers. From Marietta to Decatur to communities south of Hartsfield-Jackson International Airport, the company often developed in areas others considered too far out. Stokes credits that entrepreneurial instinct to his cousin and business partner, Jim LaVallee, who shares their grandfather's ability to spot opportunity through constant networking and information gathering. That willingness to listen, learn and act on emerging trends remains a defining element of the company's approach to risk and reward. Following World War II, EpiCity played a significant role in providing housing for returning veterans and the growing middle class. One of the firm's largest historical projects, the Lindmont and Morningside apartments near Lindbergh and Piedmont roads, exemplified that mission. At the time, the 510-unit development was considered one of the largest residential projects of its kind in the region. Today, it serves as a reminder that meeting real community needs has always been central to the firm's success. That legacy continues as EpiCity develops new projects in many of the same neighborhoods where its founder once built, creating continuity across generations. Adaptive Reuse Before It Was a Buzzword Adaptive reuse has become a defining focus for EpiCity, not because it is trendy, but because it often makes economic and practical sense. Stokes emphasized that many reuse projects begin by recognizing the value already embedded in existing structures. “With a building that's functional but closer to redevelopment than not, you have to figure out how to be economical and use what's there,” Stokes said. Rather than defaulting to demolition, EpiCity looks for opportunities to preserve architectural character and extend the useful life of buildings until the market supports full redevelopment. Armour Junction is an early example of that philosophy. The office loft campus is home to several Atlanta businesses and is located just steps from the Atlanta Beltline. EpiCity assembled dozens of parcels near the Beltline in its early days, including single-family homes throughout Westside neighborhoods. Today, the continued expansion of the Northeast Trail and planned future connections only enhance the value and connectivity of projects like Armour Junction, reinforcing the firm's long-term, forward-looking approach. Lessons From Market Cycles and Looking Ahead Over nine decades, EpiCity has weathered wars, economic downturns and dramatic shifts in the real estate cycle — lessons that continue to inform how the firm operates today. Stokes succinctly summed up one enduring principle: less debt is better. Maintaining financial discipline allows the company to navigate uncertainty while staying prepared for long-term opportunities. While optimistic about Atlanta's future, Stokes says EpiCity is approaching the current cycle with caution, focused on positioning itself to deliver value when opportunities arise. That mindset, grounded in gratitude and long-term thinking, continues to shape the firm's outlook. “I really thought about it, and it occurred to me, it's the company that's kept the family together,” Stokes said. “By having that extra connectivity, those of us who are invested in the business and work in the business have one more reason to be connected.” Tune in to the full episode to learn how EpiCity Real Estate Services is carrying forward a 90-year legacy of thoughtful development, adaptive reuse and land stewardship across Atlanta. Learn more at www.EpiCity.com. About EpiCity Real Estate Services EpiCity combines the scale of a national firm with the personalized service and local expertise of a boutique agency. Clients benefit from a single point of contact and access to one of the industry's most extensive professional networks. With a proven track record and diverse portfolio, EpiCity provides a strong platform for pursuing new opportunities. Long-standing relationships reflect the trust clients place in the firm, where assets are managed with care, complex challenges are solved, and real estate is made straightforward and rewarding. Podcast Thanks Thank you to Denim Marketing for sponsoring Atlanta Real Estate Forum Radio. Known as a trendsetter, Denim Marketing has been blogging since 2006 and podcasting since 2011. Contact them when you need quality, original content for social media, public relations, blogging, email marketing and promotions. A comfortable fit for companies of all shapes and sizes, Denim Marketing understands marketing strategies are not one-size-fits-all. The agency works with your company to create a perfectly tailored marketing strategy that will suit your needs and niche. Try Denim Marketing on for size by calling 770-383-3360 or by visiting www.DenimMarketing.com. About Atlanta Real Estate Forum Radio Atlanta Real Estate Forum Radio, presented by Denim Marketing, highlights the movers and shakers in the Atlanta real estate industry – the home builders, developers, Realtors and suppliers working to provide the American dream for Atlantans. For more information on how you can be featured as a guest, contact Denim Marketing at 770-383-3360 or fill out the Atlanta Real Estate Forum contact form. Subscribe to the Atlanta Real Estate Forum Radio podcast on iTunes, and if you like this week's show, be sure to rate it. Atlanta Real Estate Forum Radio was recently honored on FeedSpot's Top 100 Atlanta Podcasts, ranking 16th overall and number one out of all ranked real estate podcasts. The post Building on a Legacy: How EpiCity Shapes Atlanta's Neighborhoods appeared first on Atlanta Real Estate Forum.

Greg DuPont is an estate planning attorney, comprehensive financial advisor, and entrepreneur dedicated to helping families protect what matters most—while making confident, informed decisions about their future.As the founder of DuPont Law Group and a leader behind The Wealth Solutions Network and Advocate Wealth Solutions, Greg works with individuals and families who want more than documents or disconnected financial advice. His work focuses on clarity, protection, and long-term stewardship—helping clients reduce financial loss, avoid unnecessary conflict, and align their wealth with the lives they actually want to live.Greg is known for taking complex legal and financial topics and translating them into clear, practical guidance. His approach is intentionally different: instead of selling products or pushing pre-packaged solutions, he leads with education, diagnosis, and trust. Clients often describe him as calm, strategic, and deeply invested in helping them think clearly before acting.Over the course of his career, Greg has advised thousands of families on estate planning, wealth protection, retirement strategy, and legacy design. His work emphasizes proactive planning—addressing risks before they become crises—and helping clients make decisions today that still make sense decades from now.At the center of Greg's philosophy is a simple belief: good planning isn't about money—it's about people, responsibility, and peace of mind. Whether working with young families, business owners, or retirees, his goal is the same: to replace uncertainty with confidence and help families move forward with intention.Greg lives and works by a mission to impact one million families by protecting legacies, reducing avoidable financial loss, and elevating the way people experience planning. When he's not working with clients or building new initiatives, he is focused on teaching, mentoring advisors, and creating systems that make high-quality planning more accessible and human.Learn more: https://www.advocatewealthsolutions.com/The information provided by Greg DuPont is intended for general informational and educational purposes only and does not constitute legal, tax, investment, or financial advice. Nothing discussed should be relied upon as a substitute for individualized advice from qualified legal, tax, or financial professionals. All planning strategies and concepts are general in nature and may not be suitable for every individual or situation. Any references to financial strategies, investments, or planning concepts are not intended as a recommendation, solicitation, or offer to buy or sell any securities or financial products. Advisory services are offered only pursuant to an advisory agreement and where permitted by law. Past performance is not indicative of future results. Participation in this content does not create an attorney-client or advisor-client relationship. Outcomes depend on individual circumstances, applicable laws, and market conditions, which are subject to change.Influential Entrepreneurs with Mike Saundershttps://businessinnovatorsradio.com/influential-entrepreneurs-with-mike-saunders/Source: https://businessinnovatorsradio.com/interview-with-greg-dupont-founder-of-advocate-wealth-solutions-discussing-making-informed-financial-decisions

You think you're ready for senior leadership until you're in the seat.This episode breaks down the unspoken realities no one tells you about the top job.From optics beating substance to the human cost of climbing the ladder, I'm pulling back the curtain and sharing 10 brutal truths I learned the hard way so you don't have to.If you want to lead at a higher level without losing yourself in the process, this one's for you.Timestamps**Act 1: How The Game Actually Works**1:20 - Optics Beat Substance: Why perception often matters more than performance.2:32 - Power Dynamics Drive Decisions: It's not about ideas, it's about who holds the power.3:25 - Value is Wasted Without Context: Even good work gets ignored if it's not aligned with the top priorities.**Act 2: How The System Protects Itself**4:40 - Wins Are Required for Survival: Leadership is a “what have you done for me lately” game.5:32 - Losses Are Hidden or Deflected: Accountability often disappears at the highest levels.6:32 - Swim Lanes Are Protected: Territory becomes sacred, and people get weird about it.**Act 3: The Human Cost & What's At Stake**7:44 - Sponsors Sometimes Matter More Than Performance: Visibility and advocacy often outweigh skill.8:45 - Egos and Insecurity Are Everywhere: Bigger titles come with more fear, comparison, and fragile confidence.9:53 - The Frontline Gets Forgotten: The farther you get from the work, the easier it is to lose perspective.10:49 - Some Leaders Lose Themselves Trying to Win: How people change when status becomes their identity.12:16 - Challenge For Listeners: Define your non-negotiables before stepping into the top seat.Career & Leadership CoachingWant a better career? Clients who work with us earn 57% more and get promoted 3x faster on average: Book your free career clarity call here.Free ResourcesThe Brag Sheet (free Career Achievement Tracker): HereTake the free Career Fulfillment quiz: HereEngageNew episodes drop every other Wednesday. Be sure to subscribe.Send in your career, leadership, or self-development questions and I'll answer them on air.Email: theintrovertleader@gmail.comLinkedIn: linkedin.com/in/austinchopkinsYouTube: ​Austin HopkinsCareer Coaching: www.sts-coaching.com

In this episode of PPC Live The Podcast, Kirk Williams discusses the importance of identifying client fit in the PPC industry. He shares insights on recognizing red flags in client relationships, the significance of mutual respect, and the role of expectations in performance. Kirk emphasizes the need for a thorough discovery process to ask the right questions and ensure a good fit between agencies and clients. He also highlights the importance of long-term strategies for maintaining healthy client relationships and avoiding common pitfalls in the industry.TakeawaysTaking on clients that aren't a good fit can be emotionally taxing.Identifying red flags early can save time and resources.Mutual respect between agency and client is crucial.Expectations around PPC performance must be aligned.The discovery process is key to understanding client needs.Asking the right questions can reveal underlying issues.Long-term strategies are essential for agency success.PPC should work in tandem with other marketing channels.Building trust in the early stages of a client relationship is vital.Avoiding clients who don't respect your value is important.Chapters00:00 Introduction and Background03:00 Identifying Client Fit Issues06:08 Red Flags in Client Relationships09:01 The Importance of Mutual Respect12:01 Expectations and Performance in PPC14:54 Discovery Process and Client Questions18:01 Long-term Strategies for Client Relationships20:58 Final Thoughts and Industry InsightsFind Kirk on LinkedInPPC Live The Podcast features weekly conversations with paid search experts sharing their experiences, challenges, and triumphs in the ever-changing digital marketing landscape.Upcoming: ⁠⁠⁠⁠⁠⁠⁠⁠PPC Live event⁠⁠⁠⁠⁠⁠⁠⁠, February 5th, 2026 at StrategiQ's London offices (where Dragon's Den was filmed!) featuring Google Ads script master Nils Rooijmans.Follow us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Whatsapp group - https://bit.ly/pluwhatsappSubscribe to our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Newsletter - https://ppc.live/newsletter-sign-up/

I know, I know. Season 5 wrapped up. But I couldn't help myself.Caitlin Sullivan is an expert in AI for Customer Research. She trains growth-ready product & design teams to know their customers faster. Clients include YouTube, Spotify, Ramp, Meta, and Canva.Here's what we covered:00:00 Introduction to AI in Customer Research03:41 The Shift in AI Usage for Customer Research09:25 Building Systems for Effective Research12:59 Challenges with AI Insights17:55 Completeness in Research with AI21:17 Common Mistakes in Customer Research25:01 Emotional Nuances in Research & Why they're important27:08 Understanding AI's Interpretation of Emotions29:46 The Role of Human Insight in AI Training32:25 AI as a Co-Pilot and The Importance of Collaboration35:37 Catching AI Errors38:30 The Necessity of Human Involvement in Research39:55 Balancing AI and Human Decision-Making45:02 Knowing When You Have Enough Data To Stop And Decide46:44 Favorite Tools for Research and Analysis50:00 Caitlin asks me her burning question which I will answer in a separate BONUS episodeCaitlin on LinkedIn: www.linkedin.com/in/caitlindsullivanAI Analysis for PMs course: https://maven.com/caitlin/ai-analysis-pmsSubscribe to Building With Buyers on Apple or Spotify or wherever you like to listen, message me what you're listening to, and don't forget to leave a review if you're lovin' the show.Music by my talented daughter.Anna on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠linkedin.com/in/annafurmanov⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠furmanovmarketing.com⁠⁠⁠⁠⁠⁠⁠⁠⁠Newsletter: ⁠⁠⁠⁠⁠⁠⁠⁠One Insight

Unexpected events can expose gaps in even the most carefully prepared estate plans. When family conflict, legal standards and timing collide, the outcome can reshape how assets move and who ultimately benefits. In this episode of Celebrity Estates, Senior Editor David Lenok examines the estate of Rob Reiner alongside Sean Weissbart, partner and co-chair of the Tax Benefits and Private Client Practice Group at Blank Rome. The conversation focuses on how slayer statutes function, why probate courts rely on civil standards rather than criminal convictions, and how intent and mental state influence inheritance outcomes. Sean explains how being treated as predeceased can redirect assets, how insanity defenses may affect eligibility and why simultaneous death rules and community property laws matter when spouses die close in time.  Join David Lenok and Sean Weissbart as they break down the estate planning lessons behind rare legal scenarios and the importance of thoughtful planning when the unexpected occurs. Key takeaways: How slayer statutes prevent financial benefit after intentional and felonious killing Why civil standards of proof differ from criminal convictions in estate matters How predeceased treatment redirects inheritances to alternate beneficiaries The role of insanity defenses, trusts and fiduciaries in inheritance outcomes Why simultaneous death provisions and planning details can reshape asset flow Resources: Listen to Celebrity Estates on Wealth Management Subscribe and listen to Celebrity Estates on Apple Podcasts Subscribe and listen to Celebrity Estates on Spotify Trust and Estates Magazine Connect With David Lenok: david.lenok@informa.com  Wealth Management LinkedIn: David Lenok LinkedIn: Informa LinkedIn: Wealth Management Connect With Sean Weissbart: LinkedIn: Sean Weissbart LinkedIn: Blank Rome Website: Blank Rome About Our Guest: As one of the most regarded millennial estate planners in the country, Sean plays an integral role in the lives of his clients, working together to create legacies that are tax efficient and responsive to the unique needs of each family. On Sean's practice and style, Chambers USA quotes a client saying that “Sean Weissbart is a very creative estate tax lawyer, and he's always looking to provide a fuller package than just documents. He cares quite a bit about his bedside manner, and it shows.” Another states, “There are three things that stand out about Sean. First is his ability to accommodate clients, second is his passion for the work he does and third is his empathy.” Clients turn to Sean to handle all aspects of estate planning, the administration of trusts and estates, and the representation of beneficiaries and fiduciaries in contested matters in Surrogate's Court. Sean's extensive experience includes advising international families on the impact of U.S. tax laws on their wealth. In international estate matters, Sean assists non-citizens with domestic assets navigate the complicated rules surrounding the tax-efficient transfer of their wealth and counsels U.S. citizens facing income tax issues related to their beneficial interest in foreign trusts.   Sean also represents clients on matrimonial matters, including the negotiation of prenuptial and postnuptial agreements and trust modifications following divorce. In addition to his law practice, Sean serves as an adjunct professor of law at New York University School of Law, where he teaches Income Taxation of Trusts and Estates, International Estate Planning, and Tax Aspects of Charitable Giving. He is an author of the law school textbook The Income Taxation of Trusts and Estates, a fellow of The American College of Trust and Estate Counsel, and a regular speaker at the nation's most prestigious tax conferences. He gives back to the community through many philanthropic endeavors including his service on the board of the Ment'or BKB Foundation and as event chair of the Trusts and Estates Committee of the UJA Federation of New York, having raised millions of dollars to assist those in need.

Connect with Lacie on Instagram: https://www.instagram.com/lacie.kushniruk/Clients are craving more than a great outcome. They want an experience that helps them feel connected, seen, and excited about who they are. In this episode, Jodie sits down with Lacey Kushner to talk about experience-based salon services and the innovation hairstylists can use to stand out in 2026 and beyond.Lacey breaks down her concept color coding, inspired by the viral color seasons trend, and explains how turning consultation into a paid, high-touch experience can lead to stronger confidence behind the chair, higher pre-booking rates, bigger average tickets, and a referral wave you can actually feel.In this episode, we coverThe industry shift toward experience-based and connective servicesWhy “different is better than better” is the real play for stylists right nowHow Lacey created color coding using warm, neutral, and cool drapingWhy this process helps clients “see themselves” in a new wayThe confidence boost this creates for newer stylists and apprenticesThe marketing results Lacey saw after running a color coding adHow a paid consultation service can convert into bigger transformationsWhy mapping out a client's next few hair moves increases retentionThe results Lacey sharesShe had to shut off an ad early because demand spiked so quicklyA significant portion of new clients booked their next appointment on the spotPre-booking increased over time, especially for newer stylistsAverage ticket size rose as clients committed to bigger changesWhat is color codingColor coding is a 30 to 45 minute paid service where the client is draped in white and guided through a swatching process to identify warm, neutral, or cool tones that best highlight their features. The goal is to create clarity, confidence, and a visual “aha” moment that makes future hair decisions easier and more exciting.Resources and linksLearn more about color coding: saloncoding.comConnect with Lacey: Lacey.Kushner on social platformsIf you loved this episodeShare it with a stylist friend who's ready to stand out in 2026 and wants a more elevated client experience behind the chair.

Send Us a Message (include your contact info if you'd like a reply)Fair can feel like justice. In divorce, it often becomes a trap. In this episode, we sat down with attorney and managing partner Sara Marler to explore why “I just want what's fair” derails strategy, inflates costs, and delays peace—and how a trauma-informed, whole-person approach helps clients pivot toward outcomes they can actually live with. Sara opens the curtain on what courts really weigh under standards like “just and equitable,” why judges prioritize clarity over grievance, and how stories of betrayal still matter when they are used to guide better decisions rather than to fuel a courtroom campaign.Together, we map the gap between emotional fairness and legal reality, then show how to close it with reframing, education, and the right team. You'll hear how validating a client's experience builds trust, how divorce coaches reduce legal fees by handling the emotional heavy lifting, and why amicable and collaborative professionals consistently deliver faster, more sustainable results than “shark” tactics. We also talk practical tools—mindfulness, targeted parenting classes, curated resources—that help parents stop scorekeeping and design plans centered on children's needs, not adult ego.If you're navigating separation or advising clients through it, this conversation offers a clear path from conflict to closure: focus on what you can control, choose resolution over vindication, and measure success by stability, not revenge. Divorce splits one household into two; it won't look the same, and that's okay. The goal is a livable outcome that protects your kids, your wallet, and your future self. Subscribe, share this episode and leave us a review to help others find us. To learn more about Sara visit her practice website at: https://marlerlawpartners.com/ Learn more about DCA® or any of the classes or events mentioned in this episode at the links below:Website: www.divorcecoachesacademy.comInstagram: @divorcecoachesacademyLinkedIn: divorce-coaches-academyEmail: DCA@divorcecoachesacademy.com

Greg DuPont is an estate planning attorney, comprehensive financial advisor, and entrepreneur dedicated to helping families protect what matters most—while making confident, informed decisions about their future.As the founder of DuPont Law Group and a leader behind The Wealth Solutions Network and Advocate Wealth Solutions, Greg works with individuals and families who want more than documents or disconnected financial advice. His work focuses on clarity, protection, and long-term stewardship—helping clients reduce financial loss, avoid unnecessary conflict, and align their wealth with the lives they actually want to live.Greg is known for taking complex legal and financial topics and translating them into clear, practical guidance. His approach is intentionally different: instead of selling products or pushing pre-packaged solutions, he leads with education, diagnosis, and trust. Clients often describe him as calm, strategic, and deeply invested in helping them think clearly before acting.Over the course of his career, Greg has advised thousands of families on estate planning, wealth protection, retirement strategy, and legacy design. His work emphasizes proactive planning—addressing risks before they become crises—and helping clients make decisions today that still make sense decades from now.At the center of Greg's philosophy is a simple belief: good planning isn't about money—it's about people, responsibility, and peace of mind. Whether working with young families, business owners, or retirees, his goal is the same: to replace uncertainty with confidence and help families move forward with intention.Greg lives and works by a mission to impact one million families by protecting legacies, reducing avoidable financial loss, and elevating the way people experience planning. When he's not working with clients or building new initiatives, he is focused on teaching, mentoring advisors, and creating systems that make high-quality planning more accessible and human.Learn more: https://www.advocatewealthsolutions.com/The information provided by Greg DuPont is intended for general informational and educational purposes only and does not constitute legal, tax, investment, or financial advice. Nothing discussed should be relied upon as a substitute for individualized advice from qualified legal, tax, or financial professionals. All planning strategies and concepts are general in nature and may not be suitable for every individual or situation. Any references to financial strategies, investments, or planning concepts are not intended as a recommendation, solicitation, or offer to buy or sell any securities or financial products. Advisory services are offered only pursuant to an advisory agreement and where permitted by law. Past performance is not indicative of future results. Participation in this content does not create an attorney-client or advisor-client relationship. Outcomes depend on individual circumstances, applicable laws, and market conditions, which are subject to change.Influential Entrepreneurs with Mike Saundershttps://businessinnovatorsradio.com/influential-entrepreneurs-with-mike-saunders/Source: https://businessinnovatorsradio.com/interview-with-greg-dupont-founder-of-advocate-wealth-solutions-discussing-making-informed-financial-decisions

Ryan Gorman: How He Built £250k in Fees Without Making a Single Cold CallRyan Gorman launched Lofthouse Group in January 2021 with a newborn daughter at home.His wife asked him one question: "What sort of person do you want Isla seeing? Do you want her growing up seeing work as something you love, or just something you do to earn money?"Year one, solo, working part-time around his newborn: £93k invoiced. £60k profit. Home for every bath time."Everything has been warm. I've never had to sit down and just cold-call tons of people."While other recruiters smashed the phones, Ryan built a podcast as a BD tool. Used LinkedIn to warm every approach. And went to Instagram to find architects who weren't even on LinkedIn.Four years later? £250k in fees. Average placement of £12k (market average is £7.5k). 85% repeat business. 70% net profit.This week on The RAG Podcast, Ryan tells the full story.We cover:Why he left tech recruitment to go back to architectureThe question his wife asked that gave him the push to startHow he used Instagram to find candidates not on LinkedInWhy he's never made a cold call and still bills £250kHiring his first employee after four years soloHow his first hire billed £50k in two and a half monthsHis plan to become number one in architecture recruitmentIf you've ever wondered whether you can build a profitable recruitment business without grinding the phones, this episode is for you.__________________________________________Episode Sponsor: Remote RecruitmentHiring shouldn't be slow, stressful, or expensive. That's why there's Remote Recruitment — the smart hiring partner for modern businesses. They don't just help you find great people. They help you access elite South African talent that's ready to deliver. No PAYE. No NI. No bloated overheads. Just trained, remote professionals who integrate seamlessly into your team. Their process handles everything: sourcing, shortlisting, onboarding, and retention. Fully managed. Fully supported. Fully remote. And now, Remote Recruitments has entered a new chapter. From ops to admin, sales to strategy, we're helping businesses scale smarter with people they trust, at a cost they can afford. Clients have seen: * Up to **60% productivity boosts** * **300% ROI** on BD roles * **30% faster completion** of operational tasks No overhead burden. No talent shortage panic. Just growth-focused hiring that makes business sense. Remote Recruitment is your flexible hiring solution for the modern era. **RAG Listeners:** Get 5% off your first hire + a free strategy session at www.remoterecruitment.co.uk/rag __________________________________________Episode Sponsor: HoxoEvery recruitment founder is investing in LinkedIn.Spending thousands on Recruiter licences.Building connections. Posting content. Growing networks.But here's the question almost no one can answer:How much revenue is LinkedIn actually bringing into your business?Most founders have thousands of connections but no clear process to turn that attention into cash.That's the problem we solve.At Hoxo, we help recruitment founders build

Join me and Megan Horton from Client Command as we break down their latest releases and how their automotive marketing platform delivers powerful solutions for dealers and agencies. Client Command helps accelerate vehicle sales, increase profits, and produce quality leads using data-driven marketing. Don't miss Client Command's exciting releases at NADA 2026!   #podcast #automotivesolutions #dataactivation #nada2026

Ashley St. Clair, a conservative influencer who had a child with Elon Musk, sued Musk's artificial intelligence company xAI, alleging that its chatbot Grok generated and shared nonconsensual, sexually explicit images of her. St. Clair's lawsuit is emblematic of the thorny legal issues that surround new AI tools and deepfakes. It also confronts the question: Who is responsible for the content that users prompt chatbots to create? Jessica Mendoza spoke with St. Clair's lawyer, Carrie Goldberg, about the lawsuit. Further Listening: - Why Elon Musk's AI Chatbot Went Rogue - How Elon Musk Pulled X Back From the Brink Sign up for WSJ's free What's News newsletter. Learn more about your ad choices. Visit megaphone.fm/adchoices