Podcasts about clients

Have you heard all the buzz about Ideal Client Avatars lately? Yeah, so have we! Which is why we thought it would be a good idea to share more insights into: - What makes an ideal client anyway - The top component to a solid ICA that most people miss - How to create your own - What to do with the information in your marketing and sales process I'm joined today by my wife and our head copywriter, Katy Taylor Jacobson, and we share a bunch of actionable ideas you can put to use today. If you're looking for more help than just a podcast, and want to have experts build your ideal client avatar (and a website around them), reach out to sam@ideactionconsulting.com or visit www.ideactionconsulting.com for more information on how to get started. 

Book your FREE strategy session with the team here: https://calendly.com/22mohammed-abdulrazzaq/smba-strategy-session *If you can't make any of the times on the calendar, please send me (Ethan) a DM on Instagram and we will sort something @theethanbridge ----- SMMS #425 - If you listen to the Social Media Marketing School podcast then it's likely that you're using Instagram (or, any social media platform) to grow a business. This means that from the content you post on each social media platform, you are looking to get clients or sell your product/service. This means that you have to take your audience on social media from content view to client. This is much easier said than done. That's why on today's Social Media Marketing School episode, I wanted to share a proven social media marketing sales funnel, that is going to be able to take a content viewer on any of your social media platforms, to a paying customer or client. I hope this episode of Social Media Marketing School provides you with some actionable tips so that you are able to set up and activate an effective social media marketing sales funnel so that you too are able to take your audience on a journey from content viewer to paying customer/client. This will consequently help you grow your business and make more money! ----- Book your FREE strategy session with the team here: https://calendly.com/22mohammed-abdulrazzaq/smba-strategy-session⁠ Follow me on Instagram: https://www.instagram.com/theethanbridge/  Join the Social Media Marketing School Facebook Community: https://www.facebook.com/groups/228075548816937/

I'm not sure who told you that running a business is easy but they lied to you. This shouldn't be easy and that's why the vast majority of individuals don't or are not around a long time. I want to share with you in your business journey how to make less dumb decisions, more smart decisions, and remind you that giving a shit about people and time are separators in this industry.   Time Stamps:   (0:43) Are Stringers Dead? (1:33) Running a Business Shouldn't Be Easy (2:48) Why People Are Ahead of You (4:53) Business is Like a Train (8:28) Lack of Lead Generation Example (9:43) Tips to Making Better Decisions ---------- Whenever You're Ready, Here Are 5 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB  Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner   (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Training) Get Access To The  5 Most Popular Training We Created in 2022 (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

In this episode, we delve into the crucial aspect of understanding client risk tolerance when it comes to selling annuities. Join us as we explore the factors that influence risk tolerance, from individual financial goals to market conditions, and how advisors can effectively assess and communicate risk to clients. Gain valuable insights on building trust, tailoring annuity solutions, and ensuring a successful client-advisor partnership in navigating the complex world of annuity investments.

Teaching Wisdom: Best practices for decision-making to support your clients Curt and Katie chat about decision-making best practices. We look at how we make decisions, what the decision-making process looks like, what can get in the way of effective decision-making, and how therapists can support their clients in making the best possible decisions. This is a continuing education podcourse. Transcripts for this episode will be available at mtsgpodcast.com! In this podcast episode we talk about how therapists can support clients in decision-making When therapists are asked “what do I do?!?” by their clients, we can often redirect our clients back and encourage them to make their own decisions. But what if we could provide them with best practices to support their decision-making process? This workshop is designed to help therapists learn more about how people typically make decisions, the cultural differences that can show up in the decision-making process, and best practices to support clients in making informed decisions. How do we make decisions? ·      We don't often choose what is in our best interest ·      Emotions, mood, bias impact how we make decisions ·      The DBT concept of Wise Mind, is a strong space to make decision ·      Individual differences, including age, generation, family structures ·      Cultural differences, including individualistic versus collectivist, tight or loose cultures (how many norms and how strictly they are enforced), cognitive style (wholistic versus analytic) ·      Intersectionality also plays a part in how these factors can impact decision-making What does the decision-making process look like? ·      Does a decision need to be made? ·      Who/what makes this decision? ·      How is the decision? ·      How much time and energy are invested in the decision-making? ·      What are the alternatives? ·      What could happen if the decision is implemented? ·      What would happen if I make this decision? ·      What values are relevant? ·      What are the tradeoffs? ·      How acceptable is this decision to the people around me? ·      Implementation What can get in the way of effective decision-making? ·      How someone has been parented ·      Mental health concerns like anxiety ·      Cognitive biases like confirmation bias, anchoring, and availability bias ·      Misalignment with values ·      Errors from Decisive by Dan and Chip Heath: narrow framing, confirmation bias, short-term emotions, overconfidence ·      Defensive decision-making when there is a lack of resources or safety ·      Low sleep impacts both at overall cognitive and metacognitive levels What are best practices for decision-making? ·      Looking at opportunities for moral development when there are misalignments or conflicts between core values when making a decision ·      From Decisive: WRAP techniques to improve decision-making Receive Continuing Education for this Episode of the Modern Therapist's Survival Guide You can find this full course (including handouts and resources) here: https://moderntherapistcommunity.com/podcourse/ Continuing Education Approvals: Continuing Education Information Stay in Touch with Curt, Katie, and the whole Therapy Reimagined #TherapyMovement: Patreon Buy Me A Coffee Modern Therapist's Survival Guide Creative Credits: Voice Over by DW McCann https://www.facebook.com/McCannDW/ Music by Crystal Grooms Mangano https://groomsymusic.com/

Here is a FAQ Video on the Courses: https://youtu.be/0F7imrzjXWs Here is a deep dive into which course is best for you: https://youtu.be/JM_jgS8M-iU https://www.b2bRevenue.com - Get Your Free E-Book on How Companies make Decisions. FAQ: 1 YEAR ACCESS, PAY MONTHLY OR ANNUALLY NOT A SUBSCRIPTION OFFICE HOURS EVERY OTHER WEEK VIA ZOOM. 1 HOUR GROUP Q&A. UNLIMITED 1-ON-1'S ARE FREE AS LONG AS THEY CAN BE SHARED IN THE COURSE. 1-ON-1 ARE FULL ACCESS ON DAY ONE - NOTHING IS GATED OR TIME RELEASED. ALL CONTENT IS VIDEO BASED AND SELF PACED I RECOMMEND TAKE COURSE ONCE WITHOUT NOTES OR APPLYING IT SO YOU UNDERSTAND THE BIG PICTURE FIRST. THEN TAKE AND APPLY IT STEP BY STEP. YOU START WHEN YOU WANT AND GO AS FAST OR SLOW AS NEEDED.   Email me additional questions: briangburns@me.com     — SAMPLE EMAIL TO EXPENSE THE COURSE MGR,   I have been listening to the brutal truth about sales podcast for X months and it speaks to the issues we face.   They currently offer a course that includes video instruction, group Q&A and One-on-One coaching. I'm committed to my own personal development and would like your help in expensing the course.   It would pay for itself if I closed only one new deal of $X value.   Please let me know by Friday if I can move forward with this 1 year course.   Thanks, ME Here are some student interviews from the courses: ———————————————————————————————————— Audible 30 day Free Trial: http://www.audibletrial.com/BrutalTruth         Listen to The Sales Questions PodCast: https://itun.es/i67d3Ry     Listen to The B2B Revenue Leadership Show: https://itunes.apple.com/us/podcast/b2b-revenue-leadership-show/id1174976428?mt=2     Twitter: @briangburns LinkedIn: Brian G. Burns Facebook: Brian Burns YouTube: Brian Burns SALES PODCAST

149: Manifestation is something I've used this in my own life, and whether you realize it or not, you have to. It's super important to make sure you're intentionally manifesting what you want instead of unintentionally manifesting something you don't want. My client Rod Armstrong manifested his ideal position, and he's here to share his secrets with all of us. Discover how Rod went from sending out 600 resumés with no response, to thinking differently and landing his premium role. Rod is sharing how to communicate your value, the importance of avoiding desperation, and the story of how manifestation turned everything around for him and he landed his ideal position in just 30 days.   Get full show notes and more information here: https://nataliefisher.ca/149

REMINDER: Unstuffed will be temporarily accepting new clients from June 6th through the 9th. Get on the interest list HERE.   This week, I'm excited to share the interview of Unstuffed client, Miranda, on her unique experience in the group coaching program. As you know, no two dieters are the same and we all have different challenges, backgrounds, habits, lifestyles, and emotional eating struggles. Miranda, a former macro-counting dieter with an analytical mind, was kind enough to open up and share some of hers.  Topics discussed:   Why Miranda, after sitting on the fence, finally decided to join Unstuffed and how it turned out to be exactly what she needed to adopt the mindset and eating habits of a "naturally thin" person. Miranda shares that her biggest challenge in the program is perfectionism and what she did to overcome it. At what point in the process she witnessed her relationship with food beginning to shift and how she's been able to embrace the timeline and enjoy the process. After 10 years of dieting, Miranda talks about why this process "worked" when others never did. Her best piece of advice for those who are just getting started on their own journey.   Thanks again to Miranda for being a lovely guest and sharing her valuable experience. Be sure to give this episode a listen and let us know what topics you'd like us to cover in the future.   Connect with Leslie: • Website • Instagram • Facebook If you're struggling with emotional, binge, or compulsive eating and you're interested in personalized coaching, apply here. If you want to learn how to not-only lose weight, but lose the struggle along side it, you can get started by taking the Weight Loss Psychology Quiz: Discover Your Diet Personality Type Go to lesliehooper.com for more information about our different coaching packages.

On today's episode Kristin is doing another live coaching call with a photographer who is looking to raise her prices. On this episode Kristin is live coaching call with a photographer who is looking to raise her prices. Katie is a portrait and family photographer located right outside of Atlanta who does photography on the side in addition to her full time job working in advertising sales. She has been in business for 12 years and has been hesitant to raise her prices with repeating past clients. Much of this hesitation comes from personal fear of asking for more money, which many of us photographers experience. Kristin talks Katie through these fears and hesitations and they create a game plan for her business going forward by making a list of some fun goals she can reach with her price increase! Raising our prices as photographers can feel scary or unknown, but with the right mindset and plan it is totally doable.  Apply to be coached on the podcast ⁠HERE⁠, or sign up for a Magic Money call HERE! Connect with Katie: Katie is a mom, photographer, and lives in the suburbs of Atlanta, Georgia. Her philosophy is that there is extraordinary beauty in the chaos and undeniable joy in the quietest of moments. Katie is a born and raised Southern girl with an uncanny knowledge of all things television and film. http://katieoblinger.com/ Instagram: @katieoblingerphotography Connect with Kristin: ⁠⁠⁠ Instagram @⁠⁠⁠⁠kristinsweeting⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠Danger School Online Course⁠⁠⁠⁠⁠⁠⁠  ⁠⁠⁠⁠⁠⁠⁠Apply for coaching⁠⁠⁠⁠⁠⁠⁠  Credits:  Music by ⁠⁠⁠⁠@⁠⁠⁠shammydee⁠⁠⁠⁠⁠⁠⁠  Produced by ⁠⁠⁠⁠Jen Madigan Creative⁠

How does having consistent $10,000 months as a coach and consultant sound, without webinars, seminars, funnels, or paid ads (and even if you don't have a list, an audience of a product)? Today I'm joined by Tom Krol of Coaching Inc., who is here to share specifically how to grow your coaching business right now by closing 10 high-ticket clients…in just 28 days!   If you like what Tom shares in this episode, then you're not going to want to miss more of his strategies for closing high-ticket clients that he'll be sharing on his upcoming webinar, happening Wednesday, May 31st, 2023, at 10 am EST! As you'll hear, selling doesn't have to be complicated, and Tom will show you how to do it in this training. You can grab your spot and register now at www.naturalborncoaches.com/coachinginc, and we can't wait to see you there

Here is a FAQ Video on the Courses: https://youtu.be/0F7imrzjXWs Here is a deep dive into which course is best for you: https://youtu.be/JM_jgS8M-iU https://www.b2bRevenue.com - Get Your Free E-Book on How Companies make Decisions. FAQ: 1 YEAR ACCESS, PAY MONTHLY OR ANNUALLY NOT A SUBSCRIPTION OFFICE HOURS EVERY  OTHER WEEK VIA ZOOM. 1 HOUR GROUP Q&A. UNLIMITED 1-ON-1'S  ARE FREE AS LONG AS THEY CAN BE SHARED IN THE COURSE. 1-ON-1 ARE FULL ACCESS ON DAY ONE - NOTHING IS GATED OR TIME RELEASED. ALL CONTENT IS VIDEO BASED AND SELF PACED I RECOMMEND TAKE COURSE ONCE WITHOUT NOTES OR APPLYING IT SO YOU UNDERSTAND THE BIG PICTURE FIRST. THEN TAKE AND APPLY IT STEP BY STEP. YOU START WHEN YOU WANT AND GO AS FAST OR SLOW AS NEEDED.   Email me additional questions: briangburns@me.com     — SAMPLE EMAIL TO EXPENSE THE COURSE MGR,   I have been listening to the brutal truth about sales podcast for X months and it speaks to the issues we face.   They currently offer a course that includes video instruction, group Q&A and One-on-One coaching. I'm committed to my own personal development and would like your help in expensing the course.   It would pay for itself if I closed only one new deal of $X value.   Please let me know by Friday if I can move forward with this 1 year course.   Thanks, ME Here are some student interviews from the courses:     ———————————————————————————————————— Audible 30 day Free Trial: http://www.audibletrial.com/BrutalTruth             Listen to The Sales Questions PodCast: https://itun.es/i67d3Ry     Listen to The B2B Revenue Leadership Show: https://itunes.apple.com/us/podcast/b2b-revenue-leadership-show/id1174976428?mt=2     Twitter: @briangburns LinkedIn: Brian G. Burns Facebook: Brian Burns YouTube: Brian Burns SALES PODCAST  

Brought to you by ⁠⁠⁠⁠⁠⁠⁠Soberlink⁠⁠⁠⁠⁠⁠⁠. THE solution for you if you are going through a divorce and custody case involving alcohol. ‌ *** ▶️ Make sure to subscribe for more videos like this: https://www.youtube.com/@wtfdivorce?sub_confirmation=1 ✉️ Signup to our email newsletter: • Get weekly tips from divorce professionals • Get the best divorce memes and podcast clips sent directly to your inbox • Get members' divorce confessions which go out every week. ✉️ https://WTFdivorce.com/newsletter Follow Guest: Krystine Cardona, Divorce Lawyer

Want to get a report card about how your training gym is doing? Want to identify exactly where to focus your efforts? Get your FREE assessment HERE. Learn more about BFU: Learn about the Unicorn Society Pick up a copy of Mark's Book Check out Mark on YouTube Follow us on Instagram

In this episode, I will unveil a never-before-publicly-shared experience related to EFT (Emotional Freedom Technique). You guys are invited on a journey to explore the energetics of entrepreneurship through EFT. I will introduce to you the EFT and its connection to emotional well-being and personal growth. I will also share the personal EFT experience and its transformative impact on my entrepreneurial journey. This episode emphasizes the significance of understanding the energetics of entrepreneurship, including mindset and emotional alignment. I encouraged everyone to stay connected with the podcast and team for continued engagement and valuable insights. Tune in to explore the powerful connection between EFT and entrepreneurial success! “This is what I want you all to come into this ecosystem, knowing there's always something that's going to stretch you, there's always something that's going to make you feel a bit uncomfortable, because you're learning and you're growing.”   The difference between feminine energy vs masculine energy Re-writing my story How to map out your first offer? Exploring the connection between EFT and the energetic aspects of entrepreneurship  Watch on YouTube  https://youtu.be/mmVUXkS0c7g    May 15 - 19, 2023   Launch & Scale a Thriving Wholistic Wellness™ Practice  The official guide creating an impactful wellness practice  https://www.storrieinstitute.com/masterclass  Day 1: Sales Mastery:  How to Replace Your Current Income with Your Own Wellness Practice Day 2: Clinical Niche: How to Select an “Area of Specialty” as a Wholistic Wellness Coach™ Day 3: Alignment with Your Brand: How to Establish Your Credibility & Charge for Your Services Day 4: Legacy Creation: How to Map Out Your Path to Wealth & Freedom Already Available Day 5: Energetics of Entrepreneurship: How to Create an Irresistible Offer That Fills Your Practice with Ideal Clients Who are Ready to Buy BONUS Session: Day 6: Mistakes Clinicians Can't Afford to Make When Making an Offer Online with Brittany Gregorio BONUS Session: Day 7: Debunking the Myths & Somatic Breathwork Session BONUS Session: Day 8: Unlocking Financial Freedom: Mastering the Art of Generating Multiple Streams of Income with Ease BONUS Session: Day 9: Q&A and hot-seat coaching with Dr. Christine Connect with Dr. Christine Manukyan  www.drchristinemanukyan.com  Email: drchristine@storrie.co  LI https://www.linkedin.com/in/dr-christine-manukyan/ IG https://www.instagram.com/dr.christine.manukyan/ FB https://www.facebook.com/drchristinemanukyan   Connect with STORRIE Institute™  www.storrieinstitute.com  Email: info@storrieinstitute.com  IG: https://www.instagram.com/storrie.institute/  FB: https://www.facebook.com/Storrie-Institute-104893301977544  Join our Facebook community  https://www.facebook.com/groups/functionalmedicinebusinesscoaching 

Christie Pearl is a Certified EMDR Therapist and EMDR Approved Consultant in private practice in Massachusetts and Virginia. She specializes in EMDR Intensives for Adult Children of Alcoholics/Dysfunctional Families who are struggling with work stress to create a healthier relationship with work so that they can be who they want to be today, instead of who they had to be as children.

When a client buys a product, what goes through their mind? Often you'll notice they have a similar product, so why do they buy again? There are four reasons why your client (and you and I) keep searching for products. And no matter how saturated the market seems, clients will keep searching. This is good news for you, because if you give them what they want, they'll keep coming back. It seems irrational, but it's perfectly rational. Let's find out why this behaviour exists.

Sitting in a room listening to a variety of presentations, most of them non-engaging with slides that looked like this.  HUH? Then a physician stands up and begins to relay a series of statistics accompanied by stories. The suicide attempts among college girls have increased from 1% to 2%...a 100% increase in a 2-year span.  Nearly 1 in 3 girls have contemplated suicide.  We have a college-aged daughter and two college-aged sons…this woke me up.  After the presentation, I waited until the presenter was finished shaking hands and walked over into a quiet corner where he was refreshing coffee and asked, “What happened?” His response, in paraphrase…” it is well documented that there is a two-year reversal in behavior among HS and college students in general…so instead of an 18-year-old dealing with 18-year-old things, you have an 18-year-old who is developmentally 16, trying to deal with 28-year-old things because of the unfiltered availability of information.” Thirty years ago, a small subsection of people in the lowcountry of South Carolina would have known of the intimate details of the Alex Murdaugh trial… now there are people in New York, California, and Indonesia whose lives have been impacted by a very very local story.   That is 28-year-old Grown Adult information, being straight-veined into 16-year-old minds in New York City while also trying to deal with acne, prom dates, and asking, “Should I download Snapchat OR TikTok OR  Tinder OR all three?”   There is a narrative that we have heard around the country as we have spoken to groups in Tampa, CLT, ATL, Houston, Dallas, LA, and Vegas…. “Nobody wants to work anymore.” The business owners are looking at the labor pool, and looking at the modern “flexible work environment” and concluding… “Nobody wants to work anymore.” The key leaders are looking at the teams they are leading, and/or the people they are trying to hire and train and conclude… “Nobody wants to work anymore.” But let us reason together for a moment.   Really ask, do people REALLY not want to work?  REALLY? Do people REALLY want to wake up in a fog, sit around on the couch, indulge in meaningless things all day, eat dinner, watch Maury Povich and Dr. Phil, go to sleep, and do it all over again day after day after day? No. You know what people want?  What YOU want?” MEANING You want to be-the-better you know you have the capacity to be! You want what you do to matter! You want what you do to move the needle! You don't want to stand around the cubicle wasteland and drone on and on about the TPS report.  To do meaningful things, things that matter, there are 3 things that I want to reiterate, remind, and regurgitate… First, you need hard coachING and you need TO coach hard A reshaping is needed (chucks pottery example sermon 2/26) It offers mobility, portability… And yet, periodically needs to be reshaped and reformed. Pottery shifted an entire economic culture  Allowed for portable societies The beauty of the pottery metaphor is that… Solid, hard coaching re-forms, both as you receive and give thoughtful coaching  The alternative of this is to ignore coaching, the sound of which just sounds idiotic. Kyrie Irving/Kevin Durant (audio)  Nothing good will be done that is done outside of wisdom and accountability  Tech will change, languages will change, empires will come and go Wisdom and accountability have and will always be Instead of seeking principle wisdom, We PURSUE THE BEST books, conferences, podcasts, and new strategies to find non-caloric solutions that will run themselves so we don't have to work.  THEY WILL NOT… We keep trying to buy the BEST project management software, CRM, billing system… The BEST software is the software that you will actually use!...it requires action The BEST town is the town you will actually live life in…it requires action The BEST car is the one you will actually drive…it requires action The BEST spouse is the one you will actually enjoy spending time with…it requires action ALL of these require YOUR choice, and YOUR action WHY did we see a regress of maturity and cognitive capability among a younger generation?   Not realizing that solving problems IS THE JOB ROLE Because outside forces stepped in (including us in this room) and did not allow them to work the muscle of their own independence! What we touted as flexibility became inactivity and apathy…just waiting.  We've done much the same in our business trying to remove people from the challenge of solving problems… We have a tool called the Ideal Weekly Schedule…it is among the SIMPLEST tools a BOP coach brings in their toolbelt. You want the adherence level of an Ideal Weekly Schedule is?  30 minutes of pre-work 2 minutes of review daily UNLIMITED discipline and implementation Parkinson's Law tells us that “work expands to the time allotted” Was challenged to do a duel The night before the duel, he wrote letters to friends… Then wrote his “Mathematical Testament” that changed the entire landscape of modern math…IN ONE NIGHT Annie Dillard - a weekly schedule is “willed, faked and so brought into being” Give yourself a week and you'll take a week…give yourself an hour and you'll take an hour EVARISTE GALOISE A POLITICAL ACTIVIST AND MATHEMATICIAN…and a man of turmoil Less than 20% if we're being very generous You know what an Ideal Weekly Schedule requires?   A manufactured stricture of our time creates urgency Instead of the weekly schedule, we look at the sub-contractor, the vendor, the customer, our own team and point our finger at them blaming our haphazard week on outside forces. We assume all MEANINGFUL time means personal time Assuming you believe in creation, one of the very first things we as humans were created to do was to WORK There is MEANING IN WORK. THAT IS FULL TIME -> BEST EFFORT YOU OWN YOUR TIME, and YOU WANT THAT TIME TO BE MEANINGFUL within the helpful expectations your business has helped set for you Not to work ALWAYS Not to work SOMETIMES We were designed to work, and rest, and work, and rest…a rhythm When we surround ourselves with the accountability of coaching (internally and externally), we are pushed to work and rest When we lead a person who needs to BE coached, we surround them with the accountability to work and rest, work and rest REALITY: We are trying to rest, pass it off as work and excuse it as “flexibility” Our current narrative: “I need flexibility to interrupt the drudgery of work to take care of life” Let's reframe the narrative:  “Technology has provided the flexibility to check in on life while I'm doing meaningful work, and to be fully present in life while I am resting from work” Coaching will hold you accountable so you can find meaning in both.  By which YOU can now coach others to do the same. The Second reminder of meaningful work: happiness is elusive, joy is manufactured Full confession - I'm teaching this as a student…not the expert Hedonic treadmill:  “these conveniences by becoming habitual had almost entirely ceased to be enjoyable, and at the same time degenerated into true needs, it became much more cruel to be deprived of them than to possess them was sweet, and men were unhappy to lose them without being happy to possess them.” - Jean-Jacques Rousseau TRUE STORY: We've achieved a lot of chaos-busting tools and coaching, and yet a failure that we have had at BOP since we started in 2015 is building an incentive compensation structure and coaching module that works for everyone A constantly rising tide that could go up…or down leaving the business in a tough spot if it doled out its reserves.   We have never seen more than 10-15% of employees offer a sincere and non-expectant thank you for additional compensation received (bonuses, etc.) Why? The joy of possessing them was immediately rooted out by the numbness of expecting them Why have we pushed so hard against year-end, random bonuses?  B/c the human psyche can't help but see it as a recurring expectation…joy is lost b/c the convenience was never found… FLIP THE NARRATIVE IN YOUR HEAD: “All joy…make it your in-front-of thought” James 1:2 - James was the son of an Israeli Construction worker who lived in a village town between Haifa on the Mediterranean and the modern Sea of Galilee When they were older, his brother was falsely accused of a crime, and murdered in public James was beheaded because of his teaching and his body buried in Spain  What was the message he taught?  “All joy…make it your in-front-of (first before any) thought” What is joy - a willful acceptance that a situation has brought you favor Testing leads to endurance Endurance leads to growth Growth leads to fullness Fullness is the opposite of emptiness which is what many of us feel now.   Choosing Joy in hard things = Satisfaction and not emptiness WHY JOY? ACTION:  A NEW QUESTION TO ADD FOR CHECK IN: “what hard thing happened this week that you can find joy in?” Third, your job is to swim in a pool of problems and solve them This was the wisdom of the great Vanilla Ice - “If you've got a problem, yo, I'll solve it…”  Without a PROBLEM, there is no need for a solution, therefore no need for job roles…no need for services and products.   Artif. Intel. can now perform both repetitive and non-repetitive tasks But they cannot solve problems with a human touch  Your role exists b/c of PROBLEMS, so it is unreasonable for any of us to be convinced that your role will be without continuous challenge Fortitude: courage in pain and adversity…courage when problems persist A new training course at USC: How to Fail: A Resilience Building Workshop Universities across the country are seeing the need for proactive training in the area of  a) identifying problems,  b) learn from problems  c) solve problems,  d) endure thru problems We are in a space and time where we need to embrace the power both of the problem, and finding joy in solving the problem Billing glitch…opportunity for gratitude that you get to solve it Sub-contractor no show…opportunity for gratitude that you get to solve it Client won't follow through…opportunity for gratitude that you get to solve it Marketing machine is not delivering leads…opportunity for gratitude that you get to solve it Sales conversions hit or miss…opportunity for gratitude that you get to solve it It is time to boundary ourselves and get BACK to the work of solving problems where we can use Technology to allow for the flexibility to check in on life while I'm doing meaningful work, and to be fully present in life while I am resting from work Over the next two hours we have set the table for you to either wallow in a large, easy pool of pity…or to put your cape on, take a deep breath, and go to work to solve important problems that will change your life…and in turn, you will change my life. One of our 5 core values is WRITE IT DOWN…what is the ONE thing that jumps out at you, you want to work on?

Today's episode features a special guest, Mark Schaefer, a globally-recognized keynote speaker, futurist, business consultant, and author. Mark and Sarah delve into the significance of community in today's world and its role in humane marketing. They explore the difference between a community and an audience, the importance of letting go of control as a community builder, the struggles of building a community, and the potential synergy between AI and human communities. They also discuss effective strategies for attracting new members, common mistakes made by community builders and how AI fits into the picture of community. As entrepreneurs, understanding the essence of community building and the benefits it offers can help us create meaningful connections and grow our businesses sustainably. He studied under Peter Drucker for three years and has advanced degrees in marketing and organizational development. Mark holds seven patents and is a faculty member of the graduate studies program at Rutgers University. His blog and podcast -- The Marketing Companion -- are at the top of the charts in the marketing field. Customized for every audience, Mark's inspiring and memorable programs specialize in marketing and strategies for digital marketing, social media, and personal branding. His clients range from successful start-ups to global brands such as Adidas, Johnson & Johnson, Dell, Pfizer, The U.S. Air Force, and the UK Government. Mark is the bestselling author of 10 path-finding books including the first book ever written on influence marketing. Mark's books are used as textbooks at more than 50 universities, have been translated into 15 languages, and can be found in more than 750 libraries worldwide. In this episode, Mark and I discuss: Why community is more important now then ever before The difference between a community and an audience The role of the ego for community builders The struggles of building a community AI and human communities: can they work together? And much more [00:00:00] Sarah: Hello, humane marketers. Welcome back to the Humane Marketing Podcast, the place to be for the generation of marketers that cares. This is a show where we talk about running your business in a way that feels good to you, is aligned with your values, and also resonates with today's conscious customers because it's humane, ethical, and non-pushy. [00:00:23] I'm Sarah z Croce, your hippie turn business coach for quietly rebellious entrepreneurs and marketing impact pioneer. Mama Bear of the Humane Marketing Circle and renegade author of marketing like we're human and selling like we're human. If after listening to the show for a while, you're ready to move on to the next level and start implementing and would welcome a community of like-minded, quietly rebellious entrepreneurs who discuss with transparency what. [00:00:52] Works and what doesn't work in business, then we'd love to welcome you in our humane marketing circle. If you're picturing your [00:01:00] typical Facebook group, let me paint a new picture for you. This is a closed community of like-minded entrepreneurs from all over the world who come together once per month in a Zoom circle workshop to hold each other accountable and build their business in a. [00:01:15] Sustainable way we share with transparency and vulnerability, what works for us and what doesn't work, so that you can figure out what works for you instead of keep throwing spaghetti on the wall and seeing what sticks. Find out more at humane.marketing/circle, and if you prefer one-on-one support from me. [00:01:37] My humane business coaching could be just what you need, whether it's for your marketing, sales, general business building, or help with your big. Idea like writing a book. I'd love to share my brain and my heart with you together with my almost 15 years business experience and help you grow a sustainable business that is joyful and sustainable. [00:01:58] If you love this podcast, [00:02:00] wait until I show you my mama bear qualities as my one-on-one client can find out more at humane.marketing/coaching. And finally, if you are a Marketing Impact pioneer and would like to bring Humane Marketing to your organization, have a look at my offers and workshops on my website@humane.marketing. [00:02:30] Hello friends. Welcome back. We arrived once again at the seventh P of the Humane Marketing Mandala. Today's conversation fits under the P of. Partnership. If you are a regular here, you know that I'm organizing the conversations around the seven Ps of the Humane Marketing Mandala. And if this is your first time here, you probably don't know what I'm talking about, but you can download your one page marketing plan that comes with [00:03:00] the seven Ps of Humane marketing@humane.marketing slash one page. [00:03:06] The number one and the word page, and this truly is a completely different version of the seven Ps of marketing that starts with yourself. It comes with seven email prompts to really help you reflect on these different Ps. And so, like I said, today's. Conversation fits under the seventh p the P of partnership, and clearly that's a new P that I added. [00:03:32] It didn't exist in the original sixties version of the seven Ps of marketing. In today's episode, I'm joined by my colleague and fellow marketer, mark Schaffer. Mark is a returning guest as I've spoken to him twice before, since we're fellow introverts. And so he came once to speak on my. Previous podcasts, the one, two podcasts before. [00:03:58] So not the [00:04:00] gentle marketing podcasts, but the one before that, and where I was mainly talking to introverts. I'll dig out the episode. Link so you can go listen to that. So mark spoke to me about being an introvert in business and marketing, and then I had him come back also to talk about his book Marketing Rebellion which actually came out just before. [00:04:22] Weeks before marketing like we're human, which was then called the Gentle Marketing Revolution. So clearly we're kindred spirits, not just personality wise, but also otherwise how we think. Again, we didn't talk about this, but he came out with Marketing Rebellion and for me it was marketing Revolution. [00:04:45] So I'll tell you a bit more about Mark in just a moment, but. Since today's topic is all about community, I want to take a moment to tell you about our community, the Humane Marketing Circle, and what we've been up to in the last [00:05:00] few weeks and months. So the Humane Marketing Circle is a growing community for quietly rebellious entrepreneurs. [00:05:08] Here's the theme again, with the rebellion or the revolution. So we're a community for quietly rebellious entrepreneurs who are ready for something different, something fresh and new, a new way of marketing, and a new way of business building, and also a new way of being in community. We now have. Four monthly gatherings, two meetups in which we discuss marketing, one 90 minute business or marketing related workshop with an expert or someone from the community. [00:05:40] So I always try to find experts within the community because we're all experts. And then every now and then if I don't find someone in the community, I'll go and look outside. We're also starting this month with an. Extra call we, that we call net weaving, so it's not networking, but [00:06:00] net weaving which we focus on, in which we focus on forming friendships between members that then lead to new business op. [00:06:08] Opportunities, collaborations, referrals, et cetera. But the main focus is to be human in these net weaving calls. Really just let go of the mask and show up as humans in our comfy clothes and on our couches and sofas, and just build friendships that then eventually lead to new business opportunities. [00:06:31] Here's how our community meetups work. So those are the two regular monthly meetings that we have. One of them I lead and one of them is led by one of our three community ambassadors. In the first half of the call, members bring their questions and we have a conversation about what. It works for us in marketing. [00:06:54] For example, one of the last calls we talked about AI and we share [00:07:00] tools and discussed benefits, dangers, overall ethical questions. We also, just on the last call, we talked about the gentle sales path and what members are doing in terms of bringing new people into their gentle sales paths. And so we take turns, we raise our hands and take turns and everybody. [00:07:19] Is really a leader in the, in their chair, and they get to learn from others and also share. And in the second half of the call, we go into breakout rooms and we have a more intimate conversation with other heart-centered entrepreneurs, which is super valuable because we don't often get this, you know, brainstorming and kind of feedback from other entrepreneurs. [00:07:46] And for example, this month our topic is the P of people. So I always bring a question for the breakout rooms and We discussed, for example a limiting belief that holds our people back. So [00:08:00] what's a limiting belief that holds our clients back? And then we took turns in sharing that in the small breakout room. [00:08:07] So that's the format. Of our meetups. Then we've also successfully transitioned to our new community platform on Kajabi, and I have to say I'm super pleased with it. It's such a lot of fun. We had our first live call directly. In our live room, in the community, so not on Zoom but directly within the Cajabi community, which makes it really safe and it feels like you're really unique to us. [00:08:37] So rather than being on Zoom, which we kind of all use, but it, it has become this tool where. We somehow we show up in our business mindset where if we're all of a sudden in our own platform and we have a call, and it just really felt like, oh, this is, this is our [00:09:00] home. We're hanging out in our home. [00:09:01] And that's what members also mentioned. There's still a few bugs that were working out, but All in all, we love this new community platform on Kajabi, and we're just truly embracing it. And then, as I said, Eddie, our community facilitator will lead his first NetWeaving call really a, a fun call to foster friendships between members that then lead to business opportunities. [00:09:27] I'm super excited to have him on board. It's interesting because Mark, you'll hear him say in. In our podcast episode, you'll hear him say that it's good to hire the youngest member you can find, or the, the youngest person you can find. And so that's exactly what I did with Eddie. He's a millennial probably even. [00:09:48] Younger than millennial. Millennials are now kind of like, oh, they're, you know, they aged as well. So he's, he's 27 and he just brings such a new perspective, such a [00:10:00] different way of being in community, which yeah, which we all love. So it's been great. So I created a, a special may coupon code for you if you'd like to join us now and save 15% on your monthly membership rate for as long as you stay. [00:10:16] So if you feel like now's the time, you can use the coupon code may gift. So, m. A Y G I F T on the checkout page by going to humane.marketing/circle. And this code is valid until May 31st, 2023. So with that, let's go back to our conversation with Mark. About communities. But first, let me tell you a bit about Mark. [00:10:46] So Mark Schaefer is a globally recognized keynote speaker, futurist, business consultant, and author. His clients range from successful startups to global brands such as Adidas, Johnson and Johnson, [00:11:00] Dell, Pfizer, the US Air Force, and the UK government. Mark is the bestselling author of 10 pathfinding books, including the first book ever written on influence marketing. [00:11:11] Mark's books are used as textbooks at more than 50 universities have been translated into 15 languages and can be found in more than 250 libraries worldwide. In today's episode we talked about why community is more important now than ever before. The difference between a community and an audience. [00:11:34] The role of the ego for community builders, the struggles of building a community, how hard it is really to get people together and host the space. And finally we also talk about AI and the role of AI in human communities and how they can work together, cuz that's actually the third part of Mark's new book, belonging to the Brand.[00:12:00] [00:12:00] Let's dive in with Mark. [00:12:34] Court. Good to see you, mark. I, I just said, let's just hit record because we're already sharing all, all this, this good stuff. So we are, we are excited to have you back on the show here. Really looking forward to talking to you about community. Your latest book has a lot of bookmarks already. [00:12:57] Definitely excited. Belonging to the [00:13:00] brand by community is the last great marketing strategy. So let's dive right into it. Most people on, on my show already know who you are. So I'm not gonna go into tell me who Mark Schaffer is and all of that stuff. Why is community so essential and why now? [00:13:18] Mark: I think that's, that's the question is, is, is why now? [00:13:22] Because community has, has always been essential. There's a great quote in the book. From a, there's a great marketer. He was with Coca-Cola, he was with Airbnb, Jonathan Milton Hall, and Jonathan said, look, when our ancestors were gathering around the fire, it, it wa it, it was to create this sense of belonging. [00:13:44] We've always longed to belong a lot of the social structures in our world today. You know, have, have just collapsed, especially here in America. A lot of the ways we used to gather and, and find that community are gone. A lot of that [00:14:00] was made a lot worse during the pandemic. Now I wanna go back a step and assure people this isn't like a touchy-feely, fluffy book about, you know, You know why we should all be in a community. [00:14:14] This is a business book with, I think, a very strong business case of why businesses should view community as part of their marketing strategy. Community isn't new from the first days of the internet. Businesses tried to create communities. Most of them failed because they were set out to like sell more stuff. [00:14:39] People don't really want to gather to buy more stuff, so they didn't really work. Most of the communities today, about 70% of the communities that actually work today for businesses are focused on transactions, customer self-service, which is fine, but the point of my book is that. [00:15:00] The, the purpose of branding is to create this emotional connection with our customers. [00:15:05] A feeling, a meaning that keeps them connected to us. And there's no more powerful way to do that than community. And I show a lot of data. I have a lot of case studies in the book that kind of prove this while we're focused on. You know, customer self-service, which is what most communities look at, look at today. [00:15:28] We're missing bigger opportunities like collaborate, collaboration, co-creation, customer advocacy, sharing information quickly. These are all massive benefits that are going away in other marketing channels. So number one. This is a business book about marketing that works. But I also point out this is marketing that heals, which is a unique aspect of this idea. [00:15:57] Mm-hmm. Because as we talked about, we've got [00:16:00] this mental health crisis going. Everywhere in the world. I don't know what it's like for you in Switzerland, but here it's in the news every day, especially with our young people today. And so we're longing to belong. We need to belong. And if businesses would look at really effective communities from the brand marketing lens, it not only works, but it can actually have a very positive impact on our customers and even the world. [00:16:31] Yeah. [00:16:32] Sarah: And it's so interesting because in our pre-recording talk, we, we discussed, You know, I, I mentioned that I was gonna actually go all in and create a live event, and, and I mentioned that I have a place in Sicily, and you were like, oh, I like Sicily. And it reminded me of one of the stories in your book, and I think it's in the beginning of the book, where you talk about this store, this shop that I think it was actually led by a Sicilian, or [00:17:00] originally Sicilians, right? [00:17:02] Yeah. Mm-hmm. That, and they still have this. Shop. Yeah. So tell us the story about, because it it, and I tell you what I told my husband and, and really that's still the feeling that we get in Sicily. Like it really is still like that. Yeah. So tell us that story. Well, we don't [00:17:19] Mark: have that. It's, we don't have that feeling in a, in America or most places, so, yeah. [00:17:23] So. You know, when when I was a little boy, it was always a special occasion when my grandfather brought something back from, he, he would call it the Italian store. And so I, I got to go back. This store has still been there since 1903. Three brothers. Came to Pittsburgh, Pennsylvania, and they started making pasta, handmade pasta, and now they, it's still in the same family. [00:17:53] Mm-hmm. And the family members make a point to be there in the store, you know, interacting with [00:18:00] customers. Mm-hmm. If you, if there's any, they, they also do like a lot of Shipping and stuff of their specialty products. And if there's ever a problem, I mean, one of, one of those family members is paying attention to it. [00:18:12] You know themselves, well, I, I, I was away from this store for like 40 years, came back, visited Pittsburgh and I, I went to this, this area. Which used to be like a, a, just like a warehouse area, you know, really kind of busy and, you know, dirty Now it's a, it's a big tourist area. Mm-hmm. And the store is still there. [00:18:34] Same old wooden floors. This, all the signs are handwritten all over the stores and, And you know, I walk in and they've got this huge class case with 400 different kinds of cheese, just magnificent and smoked sausages and all these things that they're bringing in from Italy and, and you know, most, mostly Italy, but some other parts of the world. [00:18:58] And I go there and [00:19:00] the people at the counter. Know the customers and they're asking about their, their family and their husbands. And, and one lady was there and her husband had had a health problem and the lady said, well, we just got his favorite kind of cheese. Let me wrap that up. Take it home to him, you know, that maybe this will make him feel better. [00:19:20] And then the lady looked over to the corner and there's some, some of her friends sitting there, she went over to talk to them. And I just felt so sad. Because I've never experienced this. Hmm. And I'm just one generational away, right from this is how all business was done. And I just longed to, to, to walk in a place where people would know me and connect with me and to me. [00:19:49] Shopping is just anxiety. I, I, I don't even, I don't want to go anyplace. Right. You know, it's just a process for me of being overwhelmed and disappointed. So I'm, you know, that's [00:19:59] Sarah: [00:20:00] the introvert in us, right? We're [00:20:01] Mark: like, no, thanks. Yeah. You and I, you and I had a special show on that a few years ago. Yeah. Right. [00:20:06] Yeah. Yeah. After I shop, I just wanna go home and crawl under a blanket. Oh yeah. So so, so it, it's this idea of. We've always had this inside of us. This it's, it's in our D n A, it's this tribal sort of thing is on a deep psychological and sociological level. We have got to belong. And Sarah, this was one of the elements in my life that. [00:20:35] Provoked me that drove me to write this book. A few years ago, there was a headline in the New York Times that said The Loneliest Generation. Mm-hmm. And was referring to Gen Z. And it just, it just broke my heart how our children and these teenagers, they're just suffering. Suffering. They're so isolated and lonely and depressed. [00:20:59] And[00:21:00] as I said, look You know, this is a business book, but it's also a way I think we can at least. Be aware of these issues in our world and think about how this can have a positive impact on, on, you know, everybody today, not just young people. Young people. They're finding their own communities. I talk about this at the end of the book. [00:21:22] You know, they're, they're, they're moving into their own communities and to the extent that. Companies, and not just companies. Why I say companies. It could be a nonprofit, it could be a university, you know, it could be, you know, whatever. A, a un an insurance company, a symphony, whatever, a nonprofit the, I think the com, the, the organizations that are the most human, which I know is something close to your heart. [00:21:48] The companies and the organizations that are the most belonging. How, how would it look like in your. Company in your culture, in your marketing, if you thought we're gonna be [00:22:00] the most belonging company, it, it, it, it sort of, you know, presents an interesting idea of how you might approach marketing in a, in a different way. [00:22:11] Yeah, [00:22:11] Sarah: absolutely. So, and, and that story about this Italian shab, it's not just a beautiful story, but it's a, an excellent business case. Yeah. Cause. You know, how hard is it for a small shop like that to survive and them still existing after 40 years? Well, It has to have to do [00:22:30] Mark: something. Community. It's, it's been well, they've been there since 1903. [00:22:36] Oh, yeah. Yeah. Not just, I was Generat four. Yeah. It had been 40 years since I had been there. Right. Yeah. But it's it's the same store. Yeah. They, they, yeah. It's, it's bigger now, but yeah. It's the same, it's the same store. [00:22:50] Sarah: Yeah. No, absolutely. I, I have a feeling like reading the book and I so resonate with this. [00:22:58] Because just like [00:23:00] anything in marketing marketer, marketers have a tendency to grab the latest Conta concept. So let's just say, okay, mark Schaffer, yay. He writes about communities, right? Yeah. And six months later, that's the latest marketing thing, right? It's like, just like we did with authenticity, just like we did with vulnerability, marketers are really good at jumping on these words and then abusing the crap out of them. [00:23:30] Yeah. And so what I really liked about your book, and you mentioned it several times, is this concept of letting go of control that. You cannot control a community growth. You cannot Yeah. You know, somehow market or Yeah. Kind of manipulate a community. Yeah. Yeah. So, yeah, talk to us about that. [00:23:56] Mark: Well, that's probably something you've learned [00:24:00] firsthand in your community, but, you know, give you a story that so when I started my community, I have a community On Discord, which I didn't really wanna be on Discord, but my community said, we wanna be on Discord. [00:24:12] So I'm giving up control. So here we are in Discord, thought, well, this is a community. This is a community that, you know, I kind of brought these people together and they're interested in the future of marketing. So they're probably interested in things I'm talking about, like personal branding and being a professional speaker and writing books. [00:24:34] So I created. My own little chat rooms thinking, oh, this is where we're gonna have interesting dialogue about these subjects. Now those rooms are the emptiest rooms on the whole site because they, they didn't wanna go there. They took it in completely different direction. They said, look, we wanna talk about the metaverse, we wanna talk about web three. [00:24:58] We wanna talk about chat, [00:25:00] G P T and artificial intelligence, and. They were right. We need to be talking about those things, right? They've taken me a whole new direction. It's, but that community has become my university. I'm learning from them. Almost every blog, post, podcast or speech I give the, a lot of the information and stories are coming out of that community, right? [00:25:24] So they're keeping me relevant because they're spread out all over the world. You know, teaching me what they're seeing is, is, is going on out there. [00:25:33] Sarah: Yeah. Yeah. So, so that, that letting go of the control and, and almost like letting the community taking over that is Yeah. That is so big and it's, it's so, I think against what a lot of us business owners or marketers have learned where we, and I, and I also. [00:25:54] Remember you or mentioning that a community is definitely not an audience, [00:26:00] right? That distinction is so essential and yet, We see probably 90% of the people using the words interchangeably. They call a community, they, they say they have a community where they actually just have a free Facebook group where they sell their [00:26:16] Mark: programs. [00:26:17] Yeah. And I think the distinction is important because that's where the real power is. Right? You know, when people have an audience, And they say, this is my community. I say, well, the do do the people in the AU in your audience, do they know each other? Do they connect to each other? And the answer is no, cuz they're an audience. [00:26:37] Now I'm not. I mean, an audience is really important. I mean, I have an audience, right? And those are the people who buy things from me. So, I mean, audience is great, but. When people know each other and they build relationships, connections, and they collaborate and they do things together in new ways, that goodwill and [00:27:00] that emotion transfers to the brand. [00:27:04] This is one of the profound lessons I think in the book. I mean, I did a deep dig, deep dive on a lot of the psychology of community, the sociology of community, and almost suggests that, and this is hence at your point, that leadership in a community is like upside down compared to traditional marketing. [00:27:27] Yeah. You know leadership. And so instead of building the connection between the brand, And our audience. It's about building the connection between the audience members to create this community, because if you do that, it creates this layer of emotional switching costs. Mm-hmm. Like, these are my friends, this is my community. [00:27:49] I can never leave this brand cuz I never wanna leave this community. Right. So it, it, it, there's a lot of. Non-intuitive things about [00:28:00] community success That, that I'm, I'm learning firsthand. Yeah. [00:28:03] Sarah: And, and that's where I think you brought in the live event. And that's when I'm like, I. I'm a hundred percent convinced because I've been, you know, I had my community probably two, three years now, and I, what I've been learning is that there's a lot of unlearning first of all for the leader of the community, but then also for members of the community because I feel like as marketers we have kind of brainwashed. [00:28:34] Clients and customers into these membership site type things where people just come to consume content rather than to actually show up and Yeah. You know, express themselves and say, this is what works for me, what works for you, and collaborating, and so I've been kind of like, Yeah. Empower, giving power back to the people and saying, no, I [00:29:00] want you to show [00:29:01] Mark: up. [00:29:01] Yeah, that's a, that's, that's a really, really good point. You know, I, I had this conversation with a friend of mine last week. He has, has a community, but it's really an audience. Because it's, it's the, you know, he's, he's like creating content and it's premium content that you only get if you're in this community. [00:29:24] Right. And it, it, there's not really a lot of focus. I mean, that's a [00:29:28] Sarah: membership site. Yeah, it is. I think that type, yeah, that those three words, they're kind of like Yeah. Creating, yeah. [00:29:35] Mark: It's a membership site. Mm-hmm. You know, in my community. It is, it's free, it's open it, you know, it's, it's, it's like, you know, everybody is welcome to, to come in and give it a try. [00:29:47] You know, I, I do have like a, like a v i p section where it's like a small amount of money every year. And then, you know, we get, we have meetings with like legendary, legendary marketing people [00:30:00] and And that's a lot of fun. But I mean, at least 90% of the community is just there. It's free and we're just helping each other and it's very generous and very kind. [00:30:10] And you know, I made so many new friends and no many new connections. And of course, as I said, it's just become my number one place to, to learn about what's, what's new. I mean, I was really early. In the in the AI generated content around art, like mid journey and I mean, it was like people in my community said, have you seen this? [00:30:35] Get a membership, try this thing. And it was just like, oh my gosh. I mean this, like my, my jaw just dropped on the table. It was so unbelievable. And that, you know, I was early on chat G p t again because my community's like pulling me into these things, right? And, and, and I think that's a big part of being relevant today, not necessarily being an expert. [00:30:58] In everything, [00:31:00] but knowing enough to at least ask the right questions about everything. Just, you know, dabbling in the metaverse and web three and all these new things, and that the community's helping me remain relevant. What, what a gift is that? Now think about what that means to a big brand. Yeah. Is, is, is, you know Sarah, I saw this amazing quote. [00:31:21] Oh, I, I, I got hung on this. It was probably four years ago now. There's a quote by the C m O of Pepsi and he said the days of the big brand are over the big brand campaign. Campfires. Bonfires are over. And today it's about. Being relevant in cultural moments. And I thought that is fascinating, but what does that really mean? [00:31:54] How does that show up? And if you watch what some of these brands are doing now, they like, if there's like a [00:32:00] big award show like the Grammys or the Emmys or the Oscars and or, or there's like big festivals. One of the things Pepsi did for example, was there was some big like cultural festival. In, in New York and they created a soft drink, especially for this festival. [00:32:22] It tasted like zindel or something, right? I mean, I can't imagine how bizarre that would be, but it was a in a pink can. But you know, if, if you play this out, how can you be? What would be the platform to be relevant in these cultural moments? What would be more powerful than a community that's taking you into these moments? [00:32:45] Mm-hmm. Exposing you to these moments. Yeah. And, and I, I, so I think big company, small company solopreneur it, it, it, it's something that must be considered really for any kind of business right now. [00:33:00] Yeah, [00:33:00] Sarah: I absolutely agree. And, and, and I think one y you did say, okay, this is a business book, but business is so human today to come back to my favorite topic and, and yeah. [00:33:12] And so those are those humanizing moments, right? It's like, we're not, and that's why the. Let me build a community so that I can sell more stuff. Doesn't work, because that's not why humans gather. They don't, right. They don't come into a community to buy more. And so I think brands need to be super careful with that, you know, thing they, they can go completely wrong if they start selling into the community. [00:33:41] Mark: Yeah. That, that's the number one. Right. Reason why communities. Fail Yeah. Is because they say, okay, well, we'll start a community, but you know, this is gonna help us meet our, our quarterly sales numbers. And, you know, a company has to do that. I've, I've been in that world for a long time, but that's, that's gonna [00:34:00] drive your community away. [00:34:01] And it, you know, I, I think one of the gifts of this book, I hope people see this as a gift, is in chapter 10, I look at measurement. In an entirely new way. I mean, community and measurement. This has been just a, a thorn in the side of communities forever and. I give a case study in the book about these big sports drink brands, Gatorade versus Powerade, and I show the power of brand marketing where you sponsor events and you're, you know, you get connected to cultural moments and you know, maybe you sponsor the World Cup. [00:34:44] Well, okay, so if you sponsor the World Cup and your brand is everywhere. Does that sell more products? Yes. Can we measure that? No, [00:35:00] probably not. So I make this distinction between brand marketing and direct marketing. And what I'm showing is that almost every community is trying to manage it and measure it like direct marketing. [00:35:16] But if you do that, you, you miss the whole thing about trust. And loyalty and emotion and love and co-creation, collaboration and advocacy, you're missing the main event. Mm-hmm. And so you, if, if, if the community reports to the marketing department, which understands what brand marketing is, we kind of take that pressure off and, and we look at other measures. [00:35:43] That may not necessarily be directly tied to the bottom line, but we know it's a leading indicator of, of the bottom line. One of the biggest communities in the whole world is Sephora. Now Sephora is a cosmetics company. Do you have [00:36:00] Sephora over there? And We do. Yeah. They're, they're, they're based in Europe, I think. [00:36:03] Yeah. And they're French, right? I think maybe French. Yeah. They've got brick and mortar stores. In, in many, many countries, every major city in America has just a forest store, but 80% of their sales come from their online community. And their number one measure in their community is engagement because they see engagement as the leading indicator to to sales. [00:36:34] Mm-hmm. So it's, again, this goes back to what we were talking about earlier. It's like, This turns the traditional marketing mindset kind of upside down. But this, I think this is where the world needs to go. I think 20 years from now, maybe 30 years from now, we're, we're gonna, the, the young people leading businesses today are already moving this direction. [00:36:59] They're [00:37:00] already moving to community. 85% of startups today are leading with community as they're. Main marketing idea. 30 years from now, the world's gonna look back at the period we're in now. And we're gonna say, remember those days we used to spam people. We used to interrupt people, intercept people. We used to bother them. [00:37:22] We used to fill their mailboxes with all this direct mail that wasn't even relevant to them anymore. What were we thinking? Okay. I'm so happy we read Mark's book 30 years ago. [00:37:36] Sarah: No, I, I have to say, like, I, I really feel like you pivoted or you kind of. Created this new path with Marketing Rebellion already. [00:37:46] Yes, exactly. Right. And now this is like, you know, for whoever is ready for the next. Paradigm, basically. I'm, I'm glad you picked up. I'm so glad to have you kind of, you know, forged this [00:38:00] path for people like myself, because that is the, I wanna cry, like, this is the biggest pushback I always got is like, you can't measure it. [00:38:08] You can't measure humane marketing. Yeah. And I felt like saying, so what? You know? Yeah. Right. This is the only way we gotta go. Yeah. And, and so now to say, well then if you don't listen to me, listen to Mark [00:38:21] Mark: Schaffer. Right? Yeah. I mean, it is, it is. And look, I'm like, I'm a measurement junkie. You know, I've, a lot of people don't know this about me, but I actually have the, the equivalent of a master's degree in statistics. [00:38:33] So, I mean, I'm all about the numbers. But you know, there was a very powerful quote from Marketing Rebellion that I actually repeated in, in the new book, and it's this idea. That you can either keep, keep pace with the, with the pulse of our culture, or you can measure, you probably can't do both. I mean, I, I, I, I think Sarah, there, there's [00:39:00] no business leader. [00:39:01] Anywhere right now that can't be feeling a little overwhelmed by the by the amount and velocity of change. Mm-hmm. And so, you know, you, you've got to, to, you've gotta make that leap at some point to say, We've gotta go to market a different way. We can't keep holding. It's, it's a sickness. It literally is a sickness that we're holding on to this scaffolding of the old ways, you know, our, our relationships with ad agencies and producing, you know, glamorous television commercials. [00:39:35] Cause you know, cuz we can win an award for this and, and, and, and it, it's hard. To change our, our, our, the culture of our company to start embracing these new things. I think every company today should be taking at least 10% of their marketing budget and experimenting maybe on things you can't measure. [00:39:58] You have no, have no hope of [00:40:00] measuring to move more toward this human-centered. View of, of marketing. Because just because you can't measure it doesn't mean you shouldn't do it. I mean, there's a lot of things we can't measure. We can't measure, you know, wind, we can't, me, well, we can measure, we can't measure love, right? [00:40:19] We can't measure love. We can't measure. How good we feel on a, on a sunny day. But that doesn't mean we shouldn't go to the beach, doesn't mean we shouldn't fall in love. We need to take advantage of those things. And there are many things in marketing today, you know, we are in the early days, in the early stages, and especially young people today have entirely different expectations and of, of what they want from businesses and what they want from marketing. [00:40:47] And we've gotta start moving that way now. Gen Z. They're not babies. We just had the first member of Gen Z become elected to the United States Congress. Mm-hmm. [00:41:00] They're consumers, right? In the next five years, they're gonna be our leaders, right? And our procurement managers. So, and, and, you know, great entrepreneurs. [00:41:10] So, I mean, we need, we need to wake up. We really do. Yeah. We need to get rid of this, these sick, these sick, antiquated practices and, and wake up to, to, to deliver. You know, we're gonna stop doing things that people hate. Just stop it and then double down. How do you feel? [00:41:29] Sarah: Yeah. How, how do you feel about, so these, you know, the marketers that are out there now in, in, let's say in bigger companies, but even entrepreneurs, like, besides you, you reading your book, how are they, how are we gonna get them up to speed with these skills? [00:41:48] Because unfortunately, Unless they have the luck to have you at their, at a lecture in their university, they're still being taught marketing from the sixties. Yeah. [00:42:00] It's, it's such a big mismatch. And, and I see that in, in the online marketing sphere as well. We're still being marketed to like 20 years ago with all the shaming and manipulating and [00:42:12] Mark: on the lot. [00:42:13] Yeah. Well, you know, it's interesting, Sarah, that a lot of the problem right now is actually even in the universities. I mean, the universities many universities are so far behind. Mm-hmm. You know, it, it, I, I think I. The slowest moving. Most bureaucratic organizations I've ever worked with are, are universities and these are the institutions sad that we're, that we're counting on to, to keep our, our students relevant. [00:42:42] And there's many young people coming outta universities that are, you know, connecting to me saying, I'm totally unprepared for the world. All this stuff I learned, nobody's even doing this stuff anymore. Yeah, so there's a lot of problems. There's a lot of issues. But here's the thing that gives me a lot of hope. [00:42:59] I. [00:43:00] First of all, there is change happening. Absolutely. Sarah. There have been people that have taken my Marketing rebellion book and said, this is the new framework. This is the way we're gonna go forward, not just small companies. There's a Fortune 100 company that, that contacted me and said, this is the way we need to go forward. [00:43:20] You know, how can you help us do this? So that's number one. Number two. I think the best leaders today, they wanna stay relevant. You know, to, if you are managing a brand, here is your mission. A brand is a never ending journey of relentless. Relevance, relevance, relevance, relevance, relevance to now, to this moment, to this year, to this culture. [00:43:49] That's it. That's your job. Yeah. And, and to be relevant, you, you, you, you, you've gotta move away from some of these things that people just see are [00:44:00] not relevant anymore. They don't even work anymore, right? So we've got to start reaching out. We've got to start experimenting. And I think what gives me hope is that, look, any, any. [00:44:12] Great professional today. They know this. They wanna be relevant, they wanna be relevant in their careers, they want their companies to be relevant and, and so I think my message is, is is gonna connect because it has to connect. [00:44:26] Sarah: Hmm. Yeah. I do feel also always come back to Covid, but I do feel like it has helped with human evolution and of consciousness and people like, you know, never. [00:44:41] Like before they, they're like, we're done with this spammy marketing stuff. Like the, the kind of, I call it the bullshit The word is escaping me, but, but like the trigger, you know, is likes meter. We know, we can tell that this is all fakes and that that's so, [00:45:00] so I do feel, yeah, there's this gap between consciousness that has risen and some of the, the marketing stuff that is just so outdated. [00:45:09] But yeah, like you, I totally believe in humanity and, and I be believe that people. Feel it, like you could just feel it that there's this craving for, for belonging and, and so [00:45:21] Mark: I'm just Yeah. Oh, that, I mean, you talk about measurement that is documented. I mean, it, it, it's, it's just coming at us in every, every day, in every way. [00:45:32] It's, it's all over the news here in America. And I mean, just like two weeks ago I saw this statistic that was just incredible that. Of the young people aged 18 to 24, 50 1% of them had sought medical treatment for a mental health issue. Hmm. The average for every other generation, including, you know, my generation is 24%. [00:45:59] [00:46:00] Wow. Yeah. For young people today, it's 51% and the average for every other generation is 24%. There's something really wrong here going on. Mm-hmm. And you know, look, my book is not Pollyannish saying, Hey, start a community and change the world. I'm saying, look, There's a, there's a real marketing urgency to consider new ideas like this. [00:46:26] And oh, by the way, it's, it's gonna do some, it's gonna do some good for the people in your community. [00:46:33] Sarah: Yeah. I, I really feel this more so than in other, in, in the other books that, that you come from this place of. Let go of the ego and tap into the love. That's there's some warmth, you know, even though it's a business book, I feel like there's some warmth reading this. [00:46:51] And then, yeah. And that's also the, the thing that we need. Now it's like, you know, how can you have a community that is Cold and [00:47:00] based on Eagle. Well that's not gonna work. So there definitely has to be yeah, the warmths as well. I wanna tap into also kind of the bridging it to the technology piece to, to wrap up, because it could almost be like a paradox, you know, it's like, wait, wait a minute, okay. [00:47:18] We have this problem with technology, young people, too much technology, and yet, You are talking about technology and AI and in web three in the last part of the book, so draws this picture, how do they fit together? [00:47:35] Mark: Well, first of all, thank you for reading all the way to the end of the book. [00:47:40] Sarah: That was a test, you [00:47:42] Mark: know? [00:47:42] And you know, I'll tell you some of the, some of the most interesting. Things I have in the book are at the end and, and I thought, gosh, maybe I should put this up more towards the beginning so people can make sure I make sure they see that well. So there are [00:48:00] two big issues I, I talk about at the end of the book, technological changes and sociological changes. [00:48:06] They kind of go together that. Are suggesting there are gonna be very new kinds of communities in the future, and businesses need to be waking up. Whether you have a community or you just want to tap into a community, a certain demographic of consumers, you've gotta be aware of what's going on. Number one, on the technology side. [00:48:31] We hear these mysterious words like Web three and NFTs and Metaverse, and the irony is there isn't really a good definition for any of those things. Maybe NFTs come, come closest, but you know, people have really wild, wide, varying ideas of what the Metaverse is gonna be or what Web three is going to be. [00:48:52] But when you cut through all the jargon, What you really end up with is new ways for [00:49:00] people to belong and especially young people today, are just surging into these areas. So we've gotta be aware of what's happening, what's going on there, how these communities are being created, and consider if that's one of the ways we need to be relevant. [00:49:18] On the sociological side, young people today, they want to be. Invisible. They don't wanna be found, they don't wanna be discovered. They don't wanna be criticized and bullied and and marketed to. So today, much of our marketing is dependent on social listening platforms that tap into Twitter and LinkedIn and Facebook. [00:49:45] Well, guess what? Young people today, they're not there. Mm-hmm. They're not there at all. It's amazing to me. Sometimes I do guest lectures at, you know, universities. Even like people in graduate school today, they're not [00:50:00] on LinkedIn. You know, it's, it's, it's crazy. So where are they? They're on Discord, they're on maybe they're on TikTok. [00:50:10] They're on you know, communities in the Metaverse, they're on Fortnite, they're on Twitch. Guess what? Social listening platforms aren't there. The, you know, millions and millions of people are having brand conversations in places we can't see, right? So, Just like you mentioned, marketing Rebellion was a bit of a wake up call. [00:50:34] I think this book, you know, part of it is a solution and part of it is a. You know, knock on the head as well to say the world is changing in rapid and unexpected ways, and we don't have all the answers right now, but be aware of what is going on. And, and like I said, gen Z, they're not babies. They're consumers, right? [00:50:56] With growing, growing, you know, [00:51:00] economic power. So this, this is not something to put off and we really need to think about this now. Yeah. [00:51:07] Sarah: Yeah. And, and, and I do also see this theme of letting go of control, right? The, the Gen Z doesn't want control, and so they want this connections of trust with the, with the not Bitcoin. [00:51:21] The other one. The, the NFTs blockchain. Yeah, the blockchain, you know, kind of like, okay, I can trust this connection because it's decentralized and, and so all of these topics that for us right now, I. They've most markers I would assume kind of sounds like Chinese. And so they have to, really, what you're saying is basically almost, you have to have one person per department stay on top of the new stuff, right? [00:51:51] It's like, yeah, yeah. [00:51:52] Mark: Go. Yeah. I, I, I, I think, you know, if you've got that kind of luxury, I mean, Sarah Wilson is someone I feature in my book. [00:52:00] She is former Facebook, former Instagram writes for Harvard Business Review, sort of looking at Gen Z culture and Zen Gen Z marketing strategies and, and she says rather boldly in the book, she said, I think it's time I. [00:52:16] Just to find the youngest person in your marketing department and say, pay attention to this because I don't understand it. [00:52:23] Sarah: Yeah. I saw that quote and I was like, lucky me. I have two sons, 16 and 19. They tell [00:52:29] Mark: me all the insights. Well, yeah. I, I, I, I mentor my, my kids are grown, but I mentor young kids. Yeah. [00:52:36] And I mean, I'm always asking them, what are you doing? What are you seeing? Exactly. Let me, Let me watch you play Roblox. Why did you do that? Yeah. Yeah. Why did you buy that? [00:52:47] Sarah: Yeah. And all the ad blockers, just like you said, right? It's like everywhere. Yeah. [00:52:51] Mark: I wanna, I, I gotta watch my, my kids I mentor play Fortnite cuz I die every time I can't. [00:52:57] It's like, what's the use? I die [00:53:00] immediately, which makes them laugh, but, you know, so I've gotta watch them. I gotta watch them do it. Yeah. [00:53:06] Sarah: Yeah. Wonderful. Well, I really appreciated this time with you, mark. I, I'm totally with you. Community is, is the way to go and I think we have a lot to learn from the communities, especially the marketers who think, you know, you just throw up a website and a pay button and then there you go. [00:53:26] You have your community. I think it's time to step back and come. Yeah. Step back from the ego and come with this humble learner approach to say, okay, what can I learn from this community? Yeah. That's the way I look at it. And it sounds like you do too. [00:53:42] Mark: Absolutely. Yeah. Well, thank you so much, Sarah. It's always delight. [00:53:46] Yeah, likewise talking to you. It's nice to find such a, I, I think we're of one mind and one heart when it comes to marketing, so it's for sure good to find. It's good to find an ally out there. [00:53:58] Sarah: Thank you. Thank you. Do you [00:54:00] mention the names of your books again and your website so people can [00:54:03] Mark: find Yeah. [00:54:03] The books we talked about today are marketing Rebellion. We didn't mention known, but you know, we, the book on personal branding I think is extremely relevant today. I think personal branding, when you get down to it can be. It's, it's everything in, in many ways when it comes to our careers and marketing. [00:54:23] And then my new book is called Belonging to the Brand. My Community is the Last Great Marketing Strategy and you can find my blog, my podcast, my books on my social media connections@businessesgrow.com. [00:54:39] Sarah: Wonderful. I always have one last question. Mark, what are you grateful for today or [00:54:43] Mark: this week? Right now. [00:54:46] Well, I'm grateful for so much. I'm grateful for, for my, for my health right now. I've, I've gone through a, a, a week of of of illness here and I'm I'm grateful for we talked a lot about community, but I'm also really grateful [00:55:00] for the, your audience, my audience, the out there that, that supports me in so many ways. [00:55:05] That's, that's just incredibly humbling just to be interested in my work and support my work. So I'm grateful for, for you and your listeners today. Thank you, [00:55:15] Sarah: mark. Always a pleasure to hang out. [00:55:18] Mark: Yeah. Thank you, Sarah. [00:55:27] Sarah: Whether you are a community member or are thinking about creating your own community, I hope you found this episode with Mark. Really, really helpful. I know I did find out more about Mark and his work@businessesgrow.com and check out my two favorite books from him, marketing Rebellion. And belonging to the brand. [00:55:49] You can find them on his website or directly at Amazon. And if you're looking for a community of like-minded humane marketers, then why not join us in the Humane Marketing Circle? [00:56:00] You can find out more at Humane. Dot Marketing slash circle. You find the show notes of this episode@humane.marketing slash H 1 64, and on this beautiful page, you'll also find a series of free offers, such as my Saturday newsletter, the Humane Business. [00:56:19] Manifesto and the free, gentle confidence mini course, as well as my two books, marketing like we're Human and selling like we're human. Thanks so much for listening and being part of a generation of marketers who cares for yourself, your clients, and the planet. We are change makers before we are marketers, so go be the change you want to see in the world. [00:56:43] Speak soon.[00:57:00]

An 88-year-old man is preparing for his third decompression surgery for spinal stenosis. His friend wonders if massage therapy might be helpful, or even replace this risky procedure. Join us for a closer look at spinal stenosis and the risks and benefits of this common surgery!   Sponsors:     Books of Discovery: www.booksofdiscovery.com     Host Bio:                    Ruth Werner is a former massage therapist, a writer, and an NCBTMB-approved continuing education provider. She wrote A Massage Therapist's Guide to Pathology, now in its seventh edition, which is used in massage schools worldwide. Werner is also a long-time Massage & Bodywork columnist, most notably of the Pathology Perspectives column. Werner is also ABMP's partner on Pocket Pathology, a web-based app and quick reference program that puts key information for nearly 200 common pathologies at your fingertips. Werner's books are available at www.booksofdiscovery.com. And more information about her is available at www.ruthwerner.com.                                      Recent Articles by Ruth:          “Working with Invisible Pain,” Massage & Bodywork magazine, November/December 2022, page 36, http://www.massageandbodyworkdigital.com/i/1481961-november-december-2022/38   “Unpacking the Long Haul,” Massage & Bodywork magazine, January/February 2022, page 35, www.massageandbodyworkdigital.com/i/1439667-january-february-2022/36. “Chemotherapy-Induced Peripheral Neuropathy and Massage Therapy,” Massage & Bodywork magazine, September/October 2021, page 33, http://www.massageandbodyworkdigital.com/i/1402696-september-october-2021/34.           “Pharmacology Basics for Massage Therapists,” Massage & Bodywork magazine, July/August 2021, page 32, www.massageandbodyworkdigital.com/i/1384577-july-august-2021/34.       Resources:    Pocket Pathology: https://www.abmp.com/abmp-pocket-pathology-app   The Back Jam https://themassagementorinstitute.com/p/backjam   Alhaug, O.K. et al. (2021) ‘Criteria for failure and worsening after surgery for lumbar spinal stenosis: a prospective national spine registry observational study', The Spine Journal, 21(9), pp. 1489–1496. Available at: https://doi.org/10.1016/j.spinee.2021.04.008.   Anderson, D.B. et al. (2019) ‘SUcceSS, SUrgery for Spinal Stenosis: protocol of a randomised, placebo-controlled trial', BMJ Open, 9(2), p. e024944. Available at: https://doi.org/10.1136/bmjopen-2018-024944.   Beatty, R.M. (1987) ‘Persistent nerve root compression by buckling of the longitudinal ligament after chemonucleolysis', Neurosurgery, 20(2), pp. 332–334. Available at: https://doi.org/10.1227/00006123-198702000-00025.   Complications of Spine Surgery (no date). Available at: https://www.umms.org/ummc/health-services/orthopedics/services/spine/patient-guides/complications-spine-surgery   Ep 34 – Spinal Fusion—“I Have a Client Who …” Pathology Conversations with Ruth Werner (2020) Associated Bodywork & Massage Professionals. Available at: https://www.abmp.com/podcasts/ep-34-spinal-fusion-i-have-client-who-pathology-conversations-ruth-werner.   Katz, J.N. et al. (2022) ‘Diagnosis and Management of Lumbar Spinal Stenosis: A Review', JAMA, 327(17), pp. 1688–1699. Available at: https://doi.org/10.1001/jama.2022.5921.   Laminectomy Surgery for Back Pain: Treatment, Risks, Recovery (no date) Cleveland Clinic. Available at: https://my.clevelandclinic.org/health/treatments/10895-laminectomy-surgery-for-back-pain   Massage & Bodywork - MARCH | APRIL 2021 (no date). Available at: http://www.massageandbodyworkdigital.com/i/1338685-march-april-2021/36?   Surgery for spinal stenosis linked to lower mortality and costs (no date). Available at: https://www.wolterskluwer.com/en/news/surgery-for-spinal-stenosis-linked-to-lower-mortality-and-costs   What is the latest treatment for spinal stenosis? (2022). Available at: https://www.medicalnewstoday.com/articles/what-is-the-latest-treatment-for-spinal-stenosis

Claudia Miller is a sought-after Career Coach for Women In Tech and she's helped her clients land fulfilling jobs at a senior level. She also partners with companies and organizations in identifying rising stars within their organizations and providing strategic insights and support in developing a leadership and talent pipeline with a focus on Women and Women of Color. Due to her efforts, she's worked with Top Fortune 500 Clients + has partnered with World Business Chicago in developing a Workforce Development strategy in coordination with the City of Chicago's efforts to decrease unemployment rates for persons of color. She's also the Creator & Host of "Roadmap To The Executive Suite" podcast. As a result of her client's success, she's been featured multiple times in Forbes, MSNBC, Thrive Global, and Business Insider put her in their top global list of Top Innovative Career Coaches. Find out more about Claudia at claudiatmiller.com and subscribe to her podcast at claudiatmiller.com/podcast Learn more about your ad choices. Visit megaphone.fm/adchoices

Hope saturates every message Allen Hunt shares. A four-time #1 Amazon best-selling author, Allen collaborated with Matthew Kelly to write the wildly popular book, No Regrets: A Fable about Living Your Fourth Quarter Intentionally. In No Regrets, Allen and Matthew share a powerful secret: the 5 Keys to Living and Dying with No Regrets.   Allen shares his life-changing discoveries and coaching on his website, YouTube channel, in his writings, through one on one personal coaching, at his speaking events, and even on an annual pilgrimage he and his wife, Anita, lead to Italy. Clients and audiences consistently describe their interactions with Allen as overflowing with encouragement and hope.    Allen's life changed when he heard the call to stop serving himself and start serving a higher power. Allen shares this revelatory moment with us today on the One Away Show.   Read the show notes on Arcbound's Podcast Page: https://arcbound.com/podcasts/    Find Arcbound here: Homepage: Arcbound.com Services/Work with Us: https://arcbound.com/work-with-us/ About: https://arcbound.com/about/ Founders Corner: https://arcbound.com/category/founders-corner/ Connect: https://arcbound.com/connect/

In this HCI Podcast episode, Dr. Jonathan H. Westover talks with Claudia Miller about empowering women in leadership roles. Claudia Miller (https://www.linkedin.com/in/claudiatmiller/) is a sought-after Career Coach for Women In Tech and she's helped her clients land fulfilling jobs at a senior level. She also partners with companies and organizations in identifying rising stars within their organizations and providing strategic insights and support in developing a leadership and talent pipeline with a focus on Women and Women of Color. Due to her efforts, she's worked with Top Fortune 500 Clients + has partnered with World Business Chicago in developing a Workforce Development strategy in coordination with the City of Chicago's efforts to decrease unemployment rates for persons of color. She's also the Creator & Host of "Roadmap To The Executive Suite" podcast. Due to her client's success, she's been featured multiple times in Forbes, MSNBC, Thrive Global, and Business Insider put her in their top global list of Top Innovative Career Coaches. Part of the LinkedIn Podcast Network #LinkedInPresents Further explore the topics discussed in this episode with the new HCIConsulting Chatbot: https://poe.com/HCIConsulting. Please consider supporting the podcast on Patreon and leaving a review wherever you listen to your podcasts! Check out Manifest at at usemanifest.com/HCI. Check out CrowdHealth and start your free trial at joincrowdhealth.com and use promo code HCI. Check out the HCI Academy: Courses, Micro-Credentials, and Certificates to Upskill and Reskill for the Future of Work! Check out the LinkedIn Alchemizing Human Capital Newsletter. Check out Dr. Westover's book, The Future Leader. Check out Dr. Westover's book, 'Bluer than Indigo' Leadership. Check out Dr. Westover's book, The Alchemy of Truly Remarkable Leadership. Check out the latest issue of the Human Capital Leadership magazine. Each HCI Podcast episode (Program, ID No. 627454) has been approved for 0.50 HR (General) recertification credit hours toward aPHR™, aPHRi™, PHR®, PHRca®, SPHR®, GPHR®, PHRi™ and SPHRi™ recertification through HR Certification Institute® (HRCI®). Each HCI Podcast episode (Program ID: 24-DP529) has been approved for 0.50 HR (General) SHRM Professional Development Credits (PDCs) for SHRM-CP and SHRM-SCPHR recertification through SHRM, as part of the knowledge and competency programs related to the SHRM Body of Applied Skills and Knowledge™ (the SHRM BASK™). Human Capital Innovations has been pre-approved by the ATD Certification Institute to offer educational programs that can be used towards initial eligibility and recertification of the Certified Professional in Talent Development (CPTD) and Associate Professional in Talent Development (APTD) credentials. Each HCI Podcast episode qualifies for a maximum of 0.50 points. Learn more about your ad choices. Visit megaphone.fm/adchoices

Al was struggling with motivation to stay consistent while losing weight, espeically with his busy schedule. But he enrolled into our weight loss transformation program and quickly lost 25lbs. In this epiosde, he'll share 3 ways he got it done!

The internal and external obliques may seem like antagonists to the untrained eye, but look a little closer and you will see an infinite loop that's a work of engineering genius and an example of exquisite humanness. In this episode of The Rebel MT, Allison describes why the obliques bring to mind a certain Celtic knot. Or possibly some pretzels—depending on your take. Special shout-out to Rachelle Clauson and Nicole Trombley of AnatomyScapes.com for their wisdom and insights. Host:                   Contact Allison Denney: rebelmt@abmp.com             Allison's website: www.rebelmassage.com                      Allison Denney is a certified massage therapist and certified YouTuber. You can find her massage tutorials at YouTube.com/RebelMassage. She is also passionate about creating products that are kind, simple, and productive for therapists to use in their practices. Her products, along with access to her blog and CE opportunities, can be found at rebelmassage.com.               Allison's column in Massage & Bodywork magazine:     “The QL and the Psoas: The Epitome of Codependency” by Allison Denney, Massage & Bodywork magazine, January/February 2022, page 24.    “The Hand: A User's Guide,” by Allison Denney, Massage & Bodywork magazine. November/December 2021, page 81.   “Feelization: Connect with Clients on a Deeper Level,” by Allison Denney, Massage & Bodywork magazine, September/October 2021, page 85.   This podcast sponsored by:     Rebel Massage Therapist: http://www.rebelmassage.com   AnatomySCAPES: www.anatomyscapes.com   Rebel Massage Therapist: My name is Allison. And I am not your typical massage therapist. After 20 years of experience and thousands of clients, I have learned that massage therapy is SO MUCH more than a relaxing experience at a spa. I see soft tissue as more than merely a physical element but a deeply complex, neurologically driven part of who you are. I use this knowledge to work WITH you—not ON you—to create change that works. This is the basis of my approach. As a massage therapist, I have worked in almost every capacity, including massage clinics, physical therapy clinics, chiropractor offices, spas, private practice, and teaching. I have learned incredible techniques and strategies from each of my experiences. In my 20 years as a massage therapist, I have never stopped growing. I currently have a private practice based out of Long Beach, California, where I also teach continuing education classes and occasionally work on my kids. If they're good.   website: www.rebelmassage.com     FB: facebook.com/RebelMassage     IG: instagram.com/rebelmassagetherapist     YouTube: youtube.com/c/RebelMassage     email: rebelmassagetherapist@gmail.com     AnatomySCAPES - created by & for hands-on professionals. As hands-on health professionals, we want more than labeled charts of muscles, nerves, and bones. We crave anatomy education that informs our touch. AnatomySCAPES' innovative online trainings are bringing vibrant, visual, real anatomy understanding to therapists with the Anatomy LOVERS eBox! Each month, you receive an image-packed, research-loaded mini-course including: A downloadable and sharable Anatomy ART Card. Research-loaded, 1-hour Course Webinar in the Anatomy LOUNGE with Nicole Trombley and Rachelle Clauson. Anatomy ZINE course manual full of images, science and art to help you dig deeper. Anatomy BRIEF Video that takes you into the dissection lab to see how anatomy LOOKS, FEELS, MOVES, and RELATES to its surroundings. Really visual, really relevant, REAL anatomy education for hands-on professionals. Go to anatomyscapes.com/ABMP and become an Anatomy LOVERS eBox subscriber today!  Website: www.anatomyscapes.com   FB: www.facebook.com/anatomyscapes   IG: www.instgram.com/anatomyscapes   YouTube: www.youtube.com/@anatomyscapes   Email: info@anatomyscapes.com    

Tyler Grogan CVT, Creative Marketing Director at Uncharted Veterinary Conference, joins the podcast to discuss her favorite grocery store and how to turn veterinary clients into loyal fans. LINKS: A Piece of the Pie: https://amzn.to/3L74Itz Dr. Andy Roark Exam Room Communication Tool Box Team Training Course: https://drandyroark.com/on-demand-staff-training/ Dr. Andy Roark Charming the Angry Client Team Training Course: https://drandyroark.com/charming-the-angry-client/ Dr. Andy Roark Swag: drandyroark.com/shop All Links: linktr.ee/DrAndyRoark Links to Amazon.com are affiliate links and help support the show. (They're also much smaller than normal links and easier to copy when typing up show notes!) ABOUT OUR GUEST: Tyler Grogan is a Certified Veterinary Technician with experience in specialty, emergency and general practice. She currently serves as the Creative Marketing Director for the Uncharted Veterinary Conference where she focuses on brand building, marketing, storytelling across multiple digital platforms, and exploring new ways to elevate the client experience.

Are you tired of old-school coaching strategies that fail to acknowledge the underlying trauma your clients may be dealing with? Cara Kovacs gives us the important scoop on learning to effectively support dysregulated clients, avoid coaching practices that cause harm, and how to build a thriving biz that embodies empathy and self-compassion. In this episode, you will be able to: Understand the critical role of trauma-informed care as a coach or service provider Learn to identify and and navigate dysregulated clients for more fruitful results and better relationships Avoid harmful practices that may negatively influence your client's nervous system  Build a thriving coaching business through empathetic pricing strategies and self-compassion Learn how to embrace uncertainty for longevity in a coaching business   Cara Kovacs is an intersectional feminist, trauma-informed Business Coach for mission-driven leaders. Named as 2019's one of “35 People Under 35 To Watch In Wellness” by Wanderlust, she has helped hundreds of people actualize their dreams with a grounded, heart-led combination of mindset, strategy and magic. She is a first-generation American, Magna Cum Laude graduate of The University of Florida with a degree in Women's Studies: Theories and Politics of Sexuality. She received additional training in the Master's program at New York University's Silver School of Social Work and certification with the Tantric Institute of Integrated Sexuality and the Ethical Coaching Collective. She is a Reiki Master, attuned by her mother, who also taught her how to read cards and live life guided by the moon. Follow Cara on Instagram: @carakovacscoaching Learn more about the Business Witch Program: www.carakovacs.com/course Let me know what you loved about this conversation by shooting me a DM at Kelly Mosser! When YOU'RE ready to establish yourself as the go-to leader in your field, let's get you guesting on top podcasts where you can reach audiences of your dream clients by the thousands: http://kellymosser.com

Grace Emmons is a former client and a transformational energy healer who helps high-impact individuals live in alignment, shine their light, and repair the world. The only Reiki Master with degrees in Biomedical Engineering from USC and Psychology from Columbia, Grace bridges the gap between science and spirituality while acting as a high vibrational channel. In this episode, Grace and I discuss: How God/Source/Divine can help us build things to the next level Why shining your own light is your greatest gift Where you may be settling for less What it feels like to take the next step in your uplevel You can follow Grace on Instagram @forwardwgrace!   Other ways I can support you:

Our IFCA Legacy client Jenna is absolutely crushing it hitting 20k months and she recently made a very bold move. She dropped out of college to pursue and focus on coaching full-time, has hired mentors to help her in specific areas along with us, has 1 assistant coach and will soon hire another. If you're letting your age hold you back whether you think you're too young or too old, we hope this interview breaks that limiting belief.   Time Stamps:   (0:49) 21 Year Old Successful Business Owner Jenna (1:39) Finding IFCA and The Fit Biz Podcast (2:44) Sport and Learning Hard Work (3:39) Dropping Out of College and Having a Clear Vision (7:19) Support over Permission (10:57) Paying for a Mentorship (13:37) Incredible Business Success (14:29) Key Lessons Learned in IFCA (18:02) Continued Investments (22:17) Financial Freedom (24:52) Breaking the “I'm Too Young” Stigma (27:57) Parting Words (28:45) Where to Find Jenna ---------- Follow Jenna on Instagram ---------- Whenever You're Ready, Here Are 5 Ways We Can Help You (For Free) (Community) Join the Fitness Business Secrets FB  Community to Unlock Your Free 5 Clients in 5 Days Mini-Course (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner   (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches (Training) Get Access To The  5 Most Popular Training We Created in 2022 (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

This has been a common debate over the years. Here's my thoughts on this subject... Thanks for Listening!    Toro Grandstand Multi Force Attachments   More episode links below... https://linktr.ee/lawncarerookie   Podcast Merch https://teespring.com/stores/lcr-6   *THANKS to our Podcast Sponsor the Toro Company!  

Explore our current offers at www.igniteherbrand.com    Do you feel like you've truly stepped into your soul's calling? A lot of the time we don't even know we're being called to our higher purpose. We just have to trust the process. That's exactly what our client, Lauren Dieckmann did when she first started working with us.    Tune in to this episode to hear her story! I really want you to listen to her conviction in how she tells her story and who she's helping because it is truly magnetic!    How you share your message, how you share your story & how you show up with your voice to your dream client is critical to the success of your business. You are the magnet. Let that shine through!    Lauren Dieckmann is a certified mindset coach for the mom who is stuck in the loop of surviving motherhood and who is ready to start thriving in it, so that she can live her life as mom in a more peaceful, joyful way and have the strong, loving relationships she desires with her children.   After many years as a stay-at-home mom, Lauren wrestled with her own identity and what her life would look like when her youngest child started kindergarten. The internal struggle she faced during this time caused her relationship with her children to suffer as she began yelling out of frustration more and more often. Lauren enlisted a coach for herself as an avenue to help her with her internal identity crisis and quickly discovered that her crisis was actually rooted in a much more pressing matter: her relationship with her children. After experiencing immense growth and a powerful transformation for herself and her relationships with her family, Lauren committed herself to helping other moms build these same connected relationships with their children, free from yelling.   Connect with Lauren on Instagram at @LaurenDieckmann   Book a consult with Lauren here: www.LaurenDieckmann.com    Do you want to have a magnetic marketing message like Lauren? I'm hosting a free 5 day masterclass called the Marketing Magnetic Masterclass where I'll be teaching how to dig deep to gain clarity in your marketing to attract your dream client. Register here: www.julieciardi.com/magnetic    Did you love this episode? Leave a review on Apple podcast for your chance to win some really cool IGNITE Her Merch! We are going to be pulling one winner a month from those that review the IGNITE Her Mind® Podcast. 

Jason has a coversation with Beverly and Ed Schmitt from BHHS Fox And Roach's West Chester Office about maximizing your client appreciation events by leveraging what you love to do outside of real estate in order to gain more business!

On Season 3, Episode 7, Emily McElwreath interviews Ché Morales. Ché Morales is an independent curator based in New York City who is passionate about presenting groundbreaking material in innovative and thought-provoking ways. With a keen eye for emerging talent, he has curated numerous exhibitions that showcase the diverse range of artists' abilities. Among his notable exhibitions are Dominique Fung's "Wash Your Corners" at Ross + Kramer in New York, Bernadette Despujols's "The Vast Ocean in Which the Woman Swims” at Rachel Uffner Gallery in New York, Nadia Waheed's "I Climb, I Backtrack, I Float" and Asif Hoque's "Lover's Rock" at Mindy Solomon Gallery in Miami. Additionally, he has curated exhibits such as Azikiwe Mohammed's "396 Wortman Ave." and Heather Day's "Convergence" at Anna Zorina Gallery in New York. In 2017, Morales established ABSTRKT, an independent consultancy focused on art, design, and creating unique experiences. Clients include Nike, New Balance, Adidas, The Standard Hotel, Soho House, StockX, New York City Ballet, Cîroc and more.Through this platform, he continues to shape his artistic practice and explore new avenues within the art world. Morales is also recently founded The Online Gallery, a quarterly ad-free art archive that provides a platform for curators, artists, and organizers to share and demystify art through an editorial lens. His approach to art curation is deeply influenced by his extensive knowledge of cultural, social, and historical contexts in which art is both created and consumed. Through his work, Morales aims to push boundaries, inspire meaningful conversations, and captivate audiences with the transformative power of art. This episode is sponsored by BetterHelp. Visit ⁠⁠⁠⁠BetterHelp.com/TAC ⁠⁠⁠⁠today and get 10% off your first month. ⁠⁠⁠⁠theartcareer.com⁠⁠⁠⁠ Follow us: ⁠⁠⁠⁠@theartcareer⁠⁠⁠⁠ Follow Ché : ⁠⁠⁠@chemorales Online Gallery website: https://www.theonline.gallery/ Follow The Online Gallery: ⁠⁠ @theonline.gallery Podcast host: ⁠⁠⁠⁠@emilymcelwreath_art⁠⁠⁠⁠ Social Media: ⁠⁠⁠⁠@lilap3arl⁠⁠⁠⁠ Music: Chase Johnson Editing: ⁠⁠@benjamin.galloway

As everything on the traditional investment side deteriorates, there's a lot of noise in the market. Banks keep collapsing, cost of capital is rising and stock market returns are declining.  If you use the Infinite Banking concept, these conditions are nothing more than noise.  Tapping into the process is like wearing a noise canceling headset. You're in total control of your financial life. It doesn't matter what's going on in the stock market, real estate and the banking system - you hold the key.  What do people get wrong about the process? How can you access this concept outside of the US? In this episode, I'm joined by founder of Ascendant Financial, Jayson Lowe. He shares what the process makes possible.   Three Things You'll Learn In This Episode  Don't transfer your financial energy into someone else's system We're going to be making financial decisions our entire lives, how do we make them from a position of ultimate control? The biggest misconception about becoming your own banker If the product isn't the secret sauce, what makes Infinite Banking so powerful? How Infinite Banking works in Canada Is there a difference in how this process works outside of the US?   Guest Bio Jayson Lowe is founder of Ascendant Financial Inc, and the host of Wealth Without Bay Street. A visionary, a gifted leader, Jayson has over 22 years experience as a highly regarded coach, speaker and advisor to individuals and business owners nationwide. Jayson leads a Team of Professionals, highly sought after for their strong belief in and commitment to the process of Becoming Your Own Banker, developed by the late R. Nelson Nash. This is evident in all areas of Ascendant Financial and its successful process, which works to help People achieve financial prosperity in both their personal and business lives. Jayson works closely with Accountants, Lawyers, and Strategic Partners to provide unique and unrivaled solutions that maximize our Client's wealth. He is recognized as one of Canada's top overall Advisors, author of several publications, and co-author of The Bankers' Secret, a Simple Guide to Creating Personal Wealth for Canadians. Jayson has delivered hundreds of presentations to the general public, appeared on countless stages and interviews. He is internationally recognized as one of the leading educators and implementers of Becoming Your Own Banker, The Infinite Banking Concept. For more information, head to https://www.ascendantfinancial.ca/ and find the podcast on your platform of choice.

In this episode, Chris speaks with Michelle about her history with weight loss and how working with Limitless has shown her how to eat real food, create sustainable habits and achieve her goals.

Imagine spending a half hour (or longer) on a sales call with someone. And as you wrap it up, you're hoping they'll say yes to your product, program, or service.But instead, they tell you they're not ready. Or they can't afford it. Or the timing is off, and can they get back to you?This is one of the most frustrating things about sales and the reason why so many entrepreneurs dread getting on a call with a new potential client. If this is something that you're experiencing right now, then you need a strategy that allows you to turn more potential clients into actual clients.Creating a well-crafted pre-client education process will do the trick. Not only does it improve your overall conversion rate, but it also makes sales so much easier!In this episode of the Promote Yourself to CEO podcast, you'll learn how to implement this pre-sale education process for potential clients in your business. I'll talk about why old-school sales strategies don't work anymore, what modern sales strategies do differently, and take you step-by-step through the pre-client education process.On this episode of Promote Yourself to CEO:2:24 - How have sales changed since the 1990s? I explain why there's a disconnect with old-school strategies from 25-30 years ago.7:53 - I reveal how modern sales strategies differ from old-school sales strategies and the importance of pre-sales education.12:23 - What's the first step of the pre-sales education process? You need this regardless of what you sell.18:55 - Here are two options you can add in step two if a potential buyer needs to have a conversation with you.24:10 - How do you use pre-sales emails to sell your product, program, or service? I discuss a great example I share with clients inside The CEO Collective.30:26 - You can add this to your pre-client education content in case potential clients aren't already familiar with you.32:29 - I talk about a couple of other things you might consider including in your pre-sales content.37:13 - How are sales calls different for me since I began implementing this process in my business?39:09 - Give people a window of time to make a decision. What does your enrollment period look like?43:01 - Some people will want to wait for the next round to buy from you, or you might have all spots filled. I share what you can do for those situations.45:50 - What formats do you want to use to send pre-sales education content to your potential clients?The CEO CollectiveThe CEO RetreatThe CEO Planner90 Day CEO Operating SystemMarketing Strategy IntensivePodcast AllyThe 90 CEO Operating System, the latest advanced training for business owners already beyond six figures. This training will be available right here until the end of May, and you'll find the slides at http://www.theceocollective.com/training. Don't miss this, and if you're ready to take it a step further, apply now at https://theceocollective.com/apply/ to join The CEO Collective.

Welcome to Wednesday Q&A, where you ask questions and we answer them!In this Wednesday Q&A, we answer your questions about how to motivate people to move, training for equestrians, why pain is coming back during in-person classes, & PNF. Your questions:* I feel like I'm surrounded by inert people - my husband, my family, my coworkers… I'm not a teacher but want to ask how to encourage others in your life to get off their bums and move. Signed, frustrated and concerned for humanity.* Our pony injured himself. He's okay and he'll be fine. But his recovery will take months and all that we can do regarding exercise and movement in this time will be walking on flat, solid ground. There will, of course, be lots of cuddling for him and carrots, gentle stretching, mobilization, fascial release, silly tricks, etc. I got him. But what about me? I need to substitute our regular movement, which is riding, walking, running together on varied ground for me. I want to be ready when he comes back from his injury, I estimate that we'll slowly start back mid-June again. I want to use this time to explore and improve across the movement spectrum. His injury frees up two of my resources, time and energy. No planning for his training, taking care of him, etc. etc. So what do I do? Both specific suggestions and general advice are welcome and have fun with it. I have lots of ideas, but I know that you'll have excellent advice and I'm looking forward to your perspective.* I feel so much better after ten months of LYT. My chronic neck and back pain is gone. My question is that I notice when I go to in-person classes, whether it's yoga, pilates, strength training, I tend to get a little bit of the pain again afterwards. So is this in my head or how do I deal with this? Up my LYT to four times a week? I'm currently doing 2 to 3 times a week. I will do whatever, would be fine with more LYT but was just thinking I needed to add more different classes in my routine, but maybe not? Second guessing it.* Thoughts on PNF? I'm very familiar with this technique, however, strongly depends on who. I'm asking this since my colleague who's a yoga/pilates instructor, not physio, offers this as a private for 60 to 90 minutes. It's popular and clients seem to like it. But my physio brain doesn't. Doesn't seem safe to do it for so long nor necessary for the whole body and for virtually anyone. Thoughts? Clients are just average people and not athletes.To learn more, and for the complete show notes, visit: lytyoga.com/blog/category/podcasts/Do you have a question?DM Lara on Instagram: @lara.heimannDM Kristin on Instagram: @kbwilliams99Email us at support@lytyoga.comSponsors:Visit almondcow.co/shop and use code LARA for a discount off your purchase!Join the LYT Team in Europe this summer:https://shop.lytyoga.com/collections/in-person-workshops-2023 Hosted on Acast. See acast.com/privacy for more information.

Viewfinders, we've got lots of questions about swapping stuff with other veterinary clinics! Chances are you've asked to borrow or been asked by a neighboring veterinary clinic for medications or supplies you've run out of. How do you charge for them? What happens if you discover your price is significantly different than your competitor's? Do you even send clients to another practice or business to pick up something you're out of? Hosts Dr. Ernie Ward and Beckie Mossor, RVT, tackle the tough - and surprisingly complicated - the topic of sharing meds and supplies with nearby veterinary practices. From delivery charges to who asks and answers, this is another wide-ranging conversation that starts on borrowing medications but ends up discussing employee benefits. Viewfinders, we think you're going to enjoy this one! Please join us in congratulating Beckie on her latest adventure as President of the Veterinary Technician Program at Appalachian State University in Boone, North Carolina! Hooray! We wish her the best of luck!

Launching a business is hard, but growing one is harder. Too many coaches get to a point and stall. Nina Cooke and Melinda discuss how to root out your biggest business obstacles — they're usually in your mind — and overcome them for optimal growth.

    James Nash has founded 3 companies. The first was Bike Dock Solutions in 2008 which started life as a university project. Much of his focus currently is on ActiveScore which helps building owners and developers improve their cycling and active travel facilities. They have helped design and certify 350+ developments in Europe, US, Asia, Middle East and Australia-including 22 Bishopsgate in London, which is the largest office building in Europe.   Clients include Blackstone, Brookfield, Lendlease, Invesco, Vornado Realty Trust, BentallGreenOak, GID, JLL, CBRE, Savills, Knight Frank, Colliers, Perial, AXA IM, PATRIZIA, Bruntwood, and EcoWorld. ActiveScore is recognized by GRESB as a design and/or construction green building certification scheme.   H