Unity Body MOT Podcast

Unity Body MOT Podcast 2   Simon Wellstead and Chris Dabbs     CHRIS: Hi there and welcome to the Unity Body MOT podcast. Welcome to show 2 of the Unity Body MOT podcast with Simon Wellstead. SIMON: Hi there Chris. CHRIS: Hello, and me Chris Dabbs. This week’s podcast is going to be slightly different to last week’s podcast where we discussed how the Unity Body MOT system can help fitness professionals and other people working within the fitness industry to really help their clients make sure that any exercise that their doing is the best thing for them. Now Simon, I understand this weekend you’ve been pretty busy with talking to potential new clients and other people with the fitness industry, is that right? SIMON: Yes, it’s been a fascinating weekend Chris. It was a three day seminar with my business coach who specializes in fitness and exercise and health professionals. And I was there in the capacity of having an exhibition stand and talking to probably about 250 people over the weekend, it was a really massive experience for me listening to fit pros and exercise pros, listening to what they do, how they work with their clients and enabling me to help them understand how we could help them serve their clients in a bigger way. CHRIS: Oh wow! So basically you were talking to people about how Unity Body MOT can help their business, and I guess in turn, help their clients – is that right? SIMON: Yes, absolutely. It’s all, at the end of the day, about them helping their clients in a bigger way so their clients feel as though they’re being served better and say, “Wow, that guy is great” or “That girl’s great, go and use them.” That’s essentially what I was doing so it was a really enlightening experience for me working and talking to so many great people in the fitness industry and enabling me to understand their needs in a better way. CHRIS: Okay, well it’d be great to actually talk about what happened at the conference to really understand how people saw how your system could help them to be able to grow their business and help their clients. So what was the main question that people asked you? SIMON: It’s a really interesting question Chris. The questions were not particularly specific because people don’t know what they don’t know. And what we teach and present and coach fitness pros in is very new to them. So the first question that I generally got was, “Simon, I love the introduction that got done for you and I’ve been watching your video that you’ve got on there and I understand you’ve got a free CD to take away, but actually, what is it you do? Can you explain it to me in my context of my business?” So we’d then start by talking to them about what they did, understanding their clients. So it was a reverse questioning situation that I went through because everybody I work with works differently, they have different clients, those clients have different needs. So it’s not a case of one size fits all, which is actually a phrase I use a lot. CHRIS: If it’s not a case of one size fits all then does that mean that people who work in a specific part of the fitness industry, in other words maybe a personal trainer rather than a fitness professional or any of person within the industry, would benefit more from the Unity Body MOT system? Or do you think it benefits everybody equally just in different ways? SIMON: The latter definitely Chris, it benefits everybody but in different ways because, as I said, they all have different clients with different needs and everybody’s training is slightly different. So a personal trainer will have a slightly different training to a Pilate’s instructor to a sports coach to a running coach or somebody who does group exercises at gyms which is mat based in a studio. They will have different requirements/different needs and the important thing is to realize that once you understand that client better you can give them a better service. You can advise them more effectively and ultimately, hopefully, the goal of this is that the client gets their objectives achieved in a quicker time or more successfully or more safely or whatever it is they want to do. CHRIS: I see, so let’s rewind a little bit there then, let’s try and narrow this down to a specific type of trainer or fitness pro. So let’s have a look at a Pilate’s instructor; how would a Pilate’s instructor be able to use the Unity Body MOT system to deliver a greater range of benefits to their clients? Is it as simple as that – by using the system? Can that actually happen or is it complementary to Pilate’s? SIMON: Totally complementary, I know never step over the line and say I’m doing training or a course specifically for Pilate’s people, I love delivering what I do to a mixture of people. Having said that, a Pilate’s instructor is specifically taught to help improve people’s posture, help them move better, and if they’re working in a therapy context, help them get out of pain if they’ve got back pain – which is very different to a personal trainer who is there to perhaps deliver performance improvement, weight loss, increase somebody’s stamina if they’re training for something or just generally be fitter. So there is a difference and once a Pilate’s instructor understands the information that we present, they understand that need to have good posture, need to move more flexibly, need to move more smoothly in a different way. They’ve got a toolkit of extra knowledge, so if they see somebody struggling and is clearly not responding to an exercise series that is being given to them in the way that the Pilate’s instructor would hope, maybe they could go to their bag of tools and say, “Okay, let’s look at this in a little greater detail. I’ll take a different tool out of my case and work out why what is happening is happening” and therefore give them more understanding so that the client doesn’t get frustrated that things are not working for them. I ran a course in Hertfordshire back end of 2015 and I think I had 3 Pilate’s instructors on that particular course. There were personal trainers and other fitness professional there as well. And we teach them some tools, including a slightly different exercise model that they can employ with their clients, and the feedback I got the next morning was that two of the Pilate’s instructors had taken that exercise model and actually delivered it to their clients that very morning. And the response was that the clients felt much better after it and they were then able to do the other exercises that the Pilate’s instructor was trying to get them to do more effectively. It felt more easy, they were able to get into positions perhaps from a postural point of view or move better. So the Pilate’s instructors had taken what we’d instructed them in, taken the new exercise model and ideas that we’d presented, given them straight away to their clients – which was absolutely fantastic – and had reported back instant benefit. CHRIS: Wow, so what you’re saying is that the Unity Body MOT system gives somebody knowledge that they can use immediately and really get results for their clients immediately. It’s that quick? SIMON: It is that quick. What we’re teaching is actually more a change of mindset, a change of the way to think about a client’s issue. So if you give a client something to do, it’s not quite working for them as well as you or they might hope… CHRIS: Because they’re struggling or…? SIMON: Great, because they’re struggling; then we give them a toolkit that allows that analysis to be done to say, “Okay, why is that happening? Ah, okay, maybe that is happening instead. Now I can understand that and I can change what I’m asking the client to do so it’s appropriate for their body.” CHRIS: It enables them to really think about how some of the information you’ve given them enables them to do something different for their clients so quickly that the client – it’s probably imperceptible to them – it’s so smooth and such a transition. SIMON: Absolutely, that’s a great description. CHRIS: Right, oh wow. So okay, for Pilate’s instructors it’s allowing them to step back and have an overall view of what is happening. And to be able to change their advice to their clients in a way that would benefit them much more quickly. And what about sports coaches and things like that? How would it apply to them? How can they benefit their clients? Is it equally as quick? SIMON: it’s really great that you picked up on sports coaching because I did run some coaching up in Sheffield a few weeks ago and we had two sports coaches actually present. One was a running coach and one was actually a coach for the Great Britain climbing team. I didn’t understand that Great Britain had a climbing team but hey. CHRIS: We do have a team, but that’s fantastic though isn’t it, that we have a team climbers? Brilliant! SIMON: We do, and obviously from a sports coaching perspective, they are more interested in improving performance, improving technique and trying to get them to be able to run better, run faster, run longer, or in the case of climbing which I learned a lot about over the weekend, to help them climb faster – it’s all clock based climbing that they do so they have to basically get from A to B but it’s vertical. CHRIS: Who would have thought? SIMON: And we had some really great discussions because the tools that I present in training are just as equally valid for improving taking somebody up from performance level A to performance level B in whatever they do. So I’ve got colleagues and friends of mine who work in the same area and work with tennis player or work with golf players. And obviously we’ve talked about running and climbing, it is a very big area but it is all performance based. And they’ve got a greater understanding now about their client’s body so if they’re seeing, in the case of the running coach, that somebody is running in a particular way and struggling to get over some kind of threshold that they’re trying to deliver against, whether that be speed or whatever it might be, they can now take a step back and say, “Ah okay, hang on, maybe this is happening so I’ve now got a toolset of tests I can do that will tell me whether something different is happening.” But before the training they would have never known that something different could have been happening or was happening. CHRIS: So you’re really enabling these coaches and fit pros to know more than they didn’t know, if that makes any sense. So in other words, really they didn’t understand precisely how they could help somebody or know what the problems were that somebody had. And just through the initial phases of the Unity Body MOT program, you are actually them to help their clients to make those tiny incremental changes that make all the difference. And I suppose a few very physical types of sports including, as you say, the climbing team for GB – who would have thought that we were a) any good at that, b) actually in it in the first place and c) that yes, every single part of the body has to work in such a way as to be able to literally claw back every single millisecond of climbing a vertical face I guess? SIMON: Absolutely. CHRIS: That’s incredible! So for the climbing team, let’s have a look and try and understand exactly how you helped their trainers and their coaches to help the climbers themselves. Is there something specific you can share with us on that? SIMON: Yes, I mean I’m not a climbing expert, but I had these discussions with the gentleman who was on the course and we were talking about the fact that when you’re climbing you’ve got to have a massive amount of coordination and strength between the fingers that are obviously gripping a particular place and the lower body which is going to help you move up to the next point on your war. CHRIS: Pushes I guess, isn’t it? SIMON: Absolutely, and that is coordination but it’s also strength. So the tools we were delivering would give a different dimension as to why they might be struggling to get from A to B in a particular way given a particular obstacle on a particular wall. They might have a problem with their foot, there may be an issue with their pelvis, there may be an issue their nervous system which is not allowing them to have the flexibility, strength and mobility to deliver that type of movement in that particular situation. CHRIS: Okay so if they had to, I don’t know, I’m trying to think of how to explain this in a climbing term; but if they’re climbing up just normally, I guess any climber can do that properly, I’ve seen some of those very difficult maneuvers where there’s a ledge that comes up on top of them or above their head and they have to… SIMON: I think they call those an overhang. CHRIS: Oh, so overhang. Oh so the overhang, and then they have to kind of flick themselves over. And that sort of maneuver, I guess, really does need to be trained for – it’s not just something you come across and just do through innate skill I guess. How would Unity Body MOT help that particular climber to train for that? I mean are you talking about being able to weed out the people who aren’t able to do that particular maneuver or helping people who find that particularly difficult to make it easier for them to then do that maneuver – if you see what I mean? SIMON: Certainly the latter, it’s finding out what in the body is blocking or providing a blockage for them to do something that they need to do that they can do and that they maybe can be able to do well. But this is all about fractions here, so we’re saying taking them from A to B but that’s actually taking where A is already pretty damn good – they may be completion climbers, or completion runners or competition tennis people – but it’s basically finding that next level. And there may be something within the body, which is maybe not visible to the human eye, which is inhibiting them being able to make that step in terms of additional performance. CHRIS: Yes, so we’re looking at the physicality again here rather than the mental state of any training or any sports person. That’s fascinating really. Okay let’s try and not talk too much about the elite athletes and let’s go back down to basics and really look at, say me, because I’m basic believe me; but me in a gym situation with a personal trainer. Is there a way for a personal trainer to sort of identify that knee issue without me knowing that it actually exists? I mean can they spot it because of my gait for instance? Is that something that the system trains them for? SIMON: Yes absolutely and that’s a really interesting example. We now know that well over 90% of knee problems have got nothing to do with the knee, but what it has got to do with is something that is actually not visible to a personal trainer or anybody really. CHRIS: That sounds strange, how does that work then? SIMON: Well the vast majority of knee problems come from your pelvis not working properly. CHRIS: So what, are you saying it’s referred pain from the pelvis or just because it’s just putting somebody out of kilter? SIMON: It’s not a referred pain because referred pain is where you have pain in place A and pain in place B. What we’re saying is somebody may, after exercise, report some pain in their knee. But that actually could be to do with something not working in the pelvis and there actually isn’t any pain or any symptoms in the pelvis at all. We’re just talking about, “Does the pelvis do its job properly?” Is the pelvis doing its job properly and that’s one of the things we train personal trainers to pick up on because a lot of body functions in exercise and performance are obviously managed the pelvis. It’s in the center of the body, pelvis means basin – it’s the bucket of the body – it’s where everything from the top comes down to the pelvis and everything from the foot upwards comes into the pelvis. So it’s not surprising that a lot of issues stem from the pelvis. But it’s not just a case of looking at the pelvis and saying, “Oh it’s tilted or it’s not doing this or it’s not doing that from a visual point of view.” We actually teach the personal trainers to work out precisely how is or is not working. And then that’s going to deliver a lot of information about somebody’s pain in their knee or pain in their foot or lower back problems or shoulder problems. So the knee is a really good example, we now know that the vast majority of knee problems don’t stem from anything actually happening in the knee, they stem from something else in the body not working properly. CHRIS: Okay, so I kind of understand that really the podcast isn’t the place to give real instructions on how to overcome any particular knee problem per say. But I guess that actually makes a lot of sense because the Unity Body MOT program is about enabling the personal trainer to look – I guess it’s the old phrase – look outside of the box rather than looking at the knee and saying, “Oh yes you’ve got a problem with your knee, you can’t do this exercise or that exercise.” But what you are enabling people with is the tool and the power to step back and to really assess a client’s situation, would that be about right? SIMON: Yes, that’s brilliantly put actually Chris. We’re about changing a mindset and being able to, you use the phrase ‘take a step back’, and use some strategic thinking which will be new to the vast majority of fitness professionals. CHRIS: Oh yes, and foreign as well I would have thought. SIMON: Absolutely! So we’re saying that just because you can see a problem somewhere, you used the perfectly good example of the knee but it could be anywhere in the body, we can move on the other ones in a second. But just because somebody’s coming to say, “You know when I do those types of exercises I actually experience this pain in my knee.” – beyond just saying, “Okay you won’t do those exercises because you get a pain in your knee” we give the personal trainer the tools to say, “Okay let’s work out how you can do those exercises more safely, let’s work out how you can do those exercises so they won’t cause an issue with your knee.” Another classic example is tight muscles, who hasn’t got tight muscles? But the way that most fit pros will address that is to actually see that muscle X is tight, let’s pick one – hamstring – it’s one that is commonly very tight in lots of people. The intervention for that would be most typically to introduce warm ups or components of the exercise regime which try to stretch that hamstring to reduce the tightness. Unfortunately, we now understand that there are several different types of tightness and stretching, quite often, is not the answer. But we teach the personal trainer to take a step back and say, “Okay, I can see that there’s tightness there in the hamstrings. Let me work out (using the tools we teach) what type of tightness it is. And therefore, I can then build an exercise program which matches exactly what’s going on in your body.” The net result, we hope, will be less tightness in the hamstrings; but not just by pulling the ends of the hamstrings to make them longer because they’re tight and therefore we’ll stretch them. It’s using a somewhat more strategic approach to say, “Okay, so I know that there are three of four ways that a hamstring can become tight, which one is applicable to you Mr. Client/Lady Client? Okay, I now understand why your hamstrings are tight, now we can move on. CHRIS: Yes from a lay person’s point of view I guess as with anything, even in my industry everything moves forward at a very fast rate, and really your Unity Body MOT system is really like continuing personal development for fit pros really. To make sure that they’re augmenting their own original training that they’ve been through – sweated through – to qualify and get to be able to do everything that they want to do for their clients. And so yes, Unity Body MOT helping in that way by allowing them to step back can only be a great thing for clients. SIMON: Yes, and I think that’s a key point. I mean I’m a trained sports therapists and I learned this information which I now train people in was something I learned, I didn’t learn it in sports therapy training, it was just through circumstances and the people that were coming to me and the sort of people that I met and got involved with and was talking to – peers in the industry – that said, “Actually Simon, the sort of things you’re talking about can be dealt with now through this additional training.” So I learned this stuff through additional training. I’m now basically paying that back to people and saying, “I’d like to do the same for you.” I benefited from it, I was able to help clients in a bigger way by taking a step back and questioning what I’m seeing, what the client is telling me to enable to then move forward. It’s a case of taking one step back to take two or three steps forward. CHRIS: Well exactly, as opposed to just running into it like a bull at a china shop kind of thing and just doing the first thing that comes to mind. Stand back, consider and then action really, I think that’s that. Okay fascinating, absolutely fascinating trying to understand how personal trainers and fitness professionals can help their clients just by stepping back for a few minutes, it’s incredible. Okay, well let’s go back to the conference that you attended this weekend and you were exhibiting at. You spoke to lots of people I bet, how many people were there, 250 did you say? SIMON: Something around that figure, yes. CHRIS: So you had 200/250 people who are all in the fitness industry, and you must have spoken to a whole bunch of those people, and what sort of things were people asking you? What were the sort of the main issues I guess with how they felt was how the Unity Body MOT program could help them? SIMON: Okay, so generally speaking the conversation would start by them not fully understanding what it was that I was doing. So they were coming at it from the point of view of they don’t know what they don’t know, which is great. But then I would generally turn the question round to ask them who they typically worked with – we use the phrase ‘ideal client’ – who are the people that they go to to get on the marketing? Who are they looking to work with most? And then understanding typically what those ideal clients are coming to that personal trainer or that fitness professional with, then we can start saying, “Well okay, so what typical strategies do you currently employ with those clients and are you hitting any brick walls? And a common one is “Yes they’ve got persistent tightness but for the large proportion of them we don’t seem to be able to get rid of that tightness.” Or in the context of a Pilate’s instructor, coming back to the Pilate’s area, obviously a big thing that Pilate’s instructors do is get people to activate their core but in some people the core just isn’t firing. And when I was having the discussions about, “Okay so sometimes the reasons why the core can’t fire is because something else in the body is stopping it from firing.” So understand what that thing is, it could be the pelvis or it could be something else, it could be in the shoulder. But to understand that there is a route forward to help these clients more rather than the client and the trainer getting frustrated, which is quite often what happens, and then they switch off and say, “Well Pilate’s doesn’t work for me, I went to Pilate’s and I just couldn’t get this working.” Or, I went to this personal trainer with really tight muscles and I just didn’t get any benefit from it.” That’s not a critique of the individual or what they did it’s just that there was some information that was missing and I fill that gap of information. We’ve talked about taking a step back and saying, “Okay, what I’m doing is not necessarily performing in the way that I would hope. Right, okay, now let’s use these tools to work out what that is.” The ideal client is the ideal client with the same problems, it’s just that every body is different and reasons why something is happening in that body will be different. It falls into patterns obviously, but it’s having that ability to say, “I want to learn more about my ideal client, my ideal client is a new mom who’s just had their babies and they want to get back into the fitness that they had their babies” is another classic exampl

www.unitybodymot.org Video Narrator: If you’re an experienced personal trainer, fitness or movement professional, the chances are you chose your profession because you love the buzz of helping your clients maximize their potential. But it is important to stay ahead of the game by constantly expanding your knowledge by learning new skills, if you don’t your competition will, leaving you playing catch up. So don’t get left behind, with Unity Body MOT you can build your existing skills – not simply the latest fitness fads or equipment but in the very latest information and skills to help you and your clients be more successful. We’ll help you learn the relationship between exercise, movement and injury using the very latest science and research. How and why common exercises and movements are not right for many individuals and advise the right exercises to the right people at the right time. Understand how the majority of tightness mobility injury and other issues occur, what you can do about this, and learn how to relay this new information to clients in plain English; keeping them healthier and happier with their bodies and with you. You will learn precisely how your client’s body is working on the inside so you can help them in a much bigger way than before. These are the skills essential to stay ahead in the game and set you apart as an exceptional fitness, movement or exercise professional. And of course, it gives you the edge when it comes to retaining existing customers and attracting new ones. If you’re serious about your profession and your clients, never stop learning. Contact Unity Body MOT to learn more today for a totally free strategy call to discuss your specific situation and how together we can help elevate your career to another level. Hi there and thank you for joining us for a series of informative, and we hope, useful podcasts for everything a wellness professional needs to know to ensure that their clients are receiving the best training possible, and therefore allowing the trainer to be more successful by having more happy clients. My name’s Chris Dabbs, and as always, I am joined by Simon Wellsted – founder of Unity Body MOT. Hi Simon, how are you? I hope you’re well. Simon: I am good Chris, thank you. Chris: Fantastic, okay. Well really what we’re going to be trying to do today is to acquaint you with what Unity Body MOT are up to and how Unity Body MOT can help you to increase your business. So our podcast is aimed at helping wellness professionals become better acquainted with how to help their clients more by helping them to train effectively while understanding that their clients will gain more when their exercise routines are tailored to meet their clients goals. While taking into account how injuries or infirmities can affect the outcomes. I know that’s a bit long winded Simon but does that sound about right? Simon: Yeah that sounds great. Thanks Chris, that’s a good summary. Chris: Okay. So really looking through your website and watching the video, which of course we heard as an intro at the beginning of the podcast, tell me something about how you would explain this to me if I was a wellness professional looking at helping my clients to become, well, fitter I suppose. Simon: Okay, so I start this by normally saying that a given client will be given a certain set of exercises for a given objective, and those exercises might be fairly typical for a range of clients. But what we are now beginning to understand is that certain exercises are going to be right for some, neither right nor wrong for others and definitely wrong for quite a few. And we reckon that that quite a few is probably 50-60%. Chris: Really? So you’re saying that more than half of the people, potentially, are doing exercises that are what? Injurious or will injure them? Simon: Down the line, potentially, yes. We use the phrase ‘laying the foundations for injury’. So they may not have any symptoms today, they may be perfectly correct, they may have no mobility issues, they may not have any obvious tightness; but what we do know is that if there are things going on inside the body, which we teach PTs about and the PT can find those, they can then make changes to their exercise program to get around those so that the client moves forward faster. Chris. Okay. So you mentioned changes or things going on inside the body perhaps, would the client be aware of these things or is this something that…? Give me an example, if I wanted to do some upper body exercises to try and get rid of my belly, how would your program help my trainer – my PT – to help me to, I guess, achieve my goals? Simon: Okay, so just taking a little bit of a step back, one of the key learning points from the training that we do with personal trainers and other fitness and movement professionals is to say that what they can see and what their clients can see and the information that the client gives back to the trainer can often give a misleading picture of actually what is going on. Chris: Okay. Simon: So they may say, “I’ve got really tight hamstrings”. And one of the key learning points at the very beginning of our training is to say just because somebody has got really tight hamstrings doesn’t mean that you have to work them – stretch them, mobilize them – that tightness of those hamstrings might be coming from somewhere completely different in the body. So we use the phrase ‘a robust and sustainable solution’, if you’re working with somebody and you are giving them exercises and their achieving the objectives in the timeframe that you would expect them to be achieved – fantastic. If they keep on coming back to you week after week and they’ve regressed, and the same problem is appearing, then that’s a really strong indicator that something else is getting in the way – somewhere else in the body is causing that issue – so just progressing with doing that exercise faster, harder, more frequently isn’t necessarily the right answer. Chris: Right. So, okay if something was ringing a bell for me in terms of, what are they called, you know the insoles that you can buy that are specially tailored to your feet? Orthotics or something like that. Simon: Yes, orthotics. Chris: Orthotics. The reason for providing that is because your feet can affect your gait and your stance and how you stand and therefore you can develop back problems or shoulder pain or something like that. So that’s kind of what you’re saying, obviously not to do with orthotics, but that’s kind of what you’re saying. In other words, there may be an issue arising from somewhere else within the body that prevents the exercise from achieving its simplistic goal of, as you were saying with hamstrings, of really sort of loosening up the hamstrings. Simon: Correct. We’re living in a press-button society, everybody wants a quick result for health or any other area of our lives. So people see that they’ve got an issue so people tend to focus on where that issue is. Orthotics is a wonderful example, I’ve done training for podiatrists and demonstrated that we can completely change the biomechanics of the foot by working on the shoulder. Chris: Alright, really? Simon: And that’s not as a manual therapist, that’s as a PT working on the shoulder. So just putting in an orthotic for a runner because they are seen to have a particular gait characteristic, putting in an orthotic to stop that characteristic isn’t necessarily the right answer. And we actually take PT’s through a process – a very simple, quick and safe process – where they can make those determinations for themselves, not just from a ‘should they have an orthotic?’ because obviously PTs are not qualified to put orthotics in. But they are qualified to help somebody achieve mobility through their hamstrings or mobility through their spine, whether that be upper or lower body. Chris: Yeah, I see what you mean because what you are saying is basically, if someone has a pain in their shoulder that could potentially affect their gait because they’re trying to compensate for that pain in the shoulder. Simon: Absolutely. Chris: Whereas the orthotic would mean that they don’t walk in that particular way. What they are doing is transferring, potentially, the issue somewhere else and creating a new one as well as keeping the pain in the shoulder. Simon: You’ve hit the nail on the head there; it’s creating new ones as well. When we’ve run training for podiatrists we’ve demonstrated, actually using them as models, that they’d come out and screen somebody’s foot and reported back to the audience what they found because their foot specialists. We’ve just then told them how to do something very simple on the shoulder from an exercise perspective, then told them to go back and rescreen the foot, and everything’s changed. So sometimes orthotics are required, but for very good medical reasons, sometimes they’re not. What we’re saying is that we can make a very, very good determination as a fitness and health and movement professional whether somebody should be working on their hamstrings, whether they should be squatting, whether they should be moving their spine in a particular way, whether they should be doing upper body extension of their arms in a particular way and we can then say, if the case in a particular client is no they shouldn’t, they’d know that. They can steer clear of those exercises, but also we teach them how to solve that problem as well, from an exercise perspective. Chris: Okay. Is there a simple way to explain to us how the PT, you know the personal trainer or the wellness professional, can actually find a way to work with that client to overcome it? Is it as simple as a manual manipulation of the shoulder? Simon: Yes, we’re not talking about manipulation here, because obviously personal trainers are not typically qualified to put their hands on people in a manual way – that’s a therapy. We’re not crossing over to therapy. Chris: That makes sense. Simon: Yeah, we’re not crossing over the therapy threshold, if you like. Chris: Well no because obviously the osteopaths and all of those people in that world are trained in being able to do that and obviously they need to be able to work alongside professionals. Would that be about right? Simon: Absolutely. What we’re talking about here is a client who doesn’t necessarily have any obvious issues. We use the term asymptomatic; they don’t have any pain, they don’t have any mobility issues that they are aware of, they’re not injured – because a personal trainer, and as they add additional qualifications to their own skills set, they won’t have the insurance to treat that injury. Chris: No, or the training of course. Simon: Indeed. However, we know that if we can help the PT identify that somebody, for example, has a high risk of a knee problem, and that is very simple they can determine that in about ten minutes… Chris: Well that’s my next question. Simon: Absolutely, then certainly for the foreseeable future, that PT should not be recommending that they go on a treadmill or go through exercises which put heavy forces down through the knee. We also teach them how to solve that problem through other exercise options. So they’re achieving the same objectives but not actually putting high pressures through the knee because that particular client has a predisposition to a knee problem and we can determine that and say what the risk is of that person sustaining a knee problem which is relatively new science. So it’s all about doing what’s right for the client, not saying, “Don’t exercise, go and lay down because you can’t exercise.” It’s saying, “Exercise is important but let’s exercise, for you, in this way because you have a, for example, predisposition to a knee problem or back problem” – whatever that might be. We will still exercise but we’ll just do these exercises which don’t exacerbate that particular issue that you have. It may not be painful now but, and then this is the difficulty that we have, in that people don’t understand that they have a predisposition to an injury. Chris: Well exactly there Simon, I mean that’s the thing, if you go and see a personal trainer and you’re undertaking a training regime you may not realize, as you’ve said, that you have an issue with a knee/back problem or anything else. Are you saying that the PT can actually spot that because of compensation or compensatory movements or something? Simon: We give the PT a toolset, a very simple toolset which takes no more than ten minutes to do once their competent at it, and they will be able to pick out whether somebody has a predisposition to a knee problem, whether they have a back problem, whether they have a predisposition to upper body shoulder issues and if those markers are in place then the exercise professional then has a choice: they can say, “Okay I know that, that is really useful information”, educate the client about it which is absolutely crucial, in plain English. Chris: Right, I think more importantly the plain English, exactly. Otherwise you’re potentially giving some bad news to somebody – I don’t know. Simon: Right, it’s got to be all delivered in a positive way. So the way our personal trainers that we train tend to work is to do these tests, they then say to the client, “Well, we know your objectives are to lose weight, to get fitter for running…” or whatever it might be, “because of what I’ve checked on your body, this is the right exercise set for you.” And if the client turns around and says, “Well what about going on a treadmill?” for example, they might turn around and say, “Well actually, at the moment you have a high marker that say you shouldn’t really be putting forces through your knee so we will train you in a different way.” Chris: Okay. So give us an idea of these markers that the trainer would be able to employ, or to identify I guess. I’m thinking it’s something it’s something along the lines of exercising and perhaps there being a perfect range of movement within a joint and then if the client can’t achieve that then that that’s an indicator, or is that too simplistic? Simon: It’s part of the solution. In our training courses we actually teach that there’s two types of biomechanics, and without getting too technical; there is biomechanics from the outside – what we can see – but most people’s view of biomechanics is photographic athletes with little balls on them and watching the angles of their body and various other forces that are acting on the outside. Chris: Yeah I have seen that. Simon: That’s called extrinsic biomechanics. What we are talking about is what is happening on the inside, we can now apply those same principles to various soft tissues of the body. And of course you can’t see those, they are hidden by our skin and our body, you can’t see for example how the hamstrings are pulling and whether their pulling in the right direction. Chris: Well no, exactly. Simon: But we give the trainers the ability to work that out through very simple tests that they do. Yes they have to put the client in particular positions and do certain movements with them that are designed to pick up those markers. And we’re looking at the soft tissues in the body, and that’s everything from joints, muscles, nerves and all the other soft tissue things that are inside our body. And we’re just picking up what we now understand as being markers which give a high degree of certainty that that person should really not be doing that type of movement at this particular point in time. Simon: That’s interesting because of course what that would mean, if you think about it, say I go to the gym and I decide I am going to take on a personal trainer to help me, I would be looking at a plethora of choice really, maybe five, six, seven or eight personal trainers who within that particular gym, and how do I choose? I think that’s one question, if you haven’t been referred to a personal trainer, it is difficult isn’t it? You know I wouldn’t know. So recently, in January of course like with most people – they go to the gym at the beginning of the year, I’m looking at the PTs and I’m thinking, “Okay, that one looks a bit young, that one looks a bit old, that one doesn’t look like they know what they’re doing etc.” so I end up choosing just one guy who seemed okay and who spoke to me in a respectful way. Now I suppose if there’s a way that personal trainers can differentiate themselves in that sort of marketplace because really if you look at it from an economic point of view, someone is making a big investment to become a personal trainer, it is something the love to do and they need it to pay for their own lifestyle don’t they? Effectively it is their job so this is like putting up a new offering, a new service, a new shop front; something to differentiate themselves from their peers who they’re also working with so that they get more business. Is that right? Simon: Absolutely, it’s a very crowded market, the fitness and exercise market. You’ve got personal trainers, you’ve got fitness instructors… Simon: They are different, they have different qualifications. And you’ve got group exercise people as well – Pilates and yoga and other types of exercise. And as with all businesses it is crucial to find unique selling point, something which you can say to your clients which is basically going to give them a hands-up that says, “Hi I’m here, I can do something different, I can actually make sure that the exercise program that I’m giving you is right for your body – tailored for you!” And that is a massive differentiator, it makes them stand out from the crowd, allows them to charge more for their services. Chris: I suppose it would do wouldn’t it? Well yeah if you’re better trained and you’re an expert in something, then yeah you have to charge more for the services. And of course you will keep your clients longer because they are going to be even happier with the results. Simon: Absolutely, I mean the crucial thing is that the client is happy. If the client can get to their objectives quicker, more safely but still achieve the objectives they want to achieve – that’s’ a big tick. If the personal trainer or the exercise professional that their working with can give them some useful information about their body and how their body’s working… Chris: Especially if they didn’t know anything about it is the first place. Simon: Absolutely. So help them in their daily lives especially if they’re, as is very common, somebody who is sitting at a desk behind their PC or driving a lot, then they can give that information. Just like they do currently with nutritional advice, it’s the whole package and this is just a new tick in the box to say, “I can give you a tailored exercise program for your body because I will be able to tell you which exercises are right for you today, which ones are perhaps not so correct for you today,” and if the personal trainer’s got the right mindset, some do some don’t and that is absolutely fine, they can either steer them in the direction of other exercises or use exercises, which they are the professional in, to actually help correct the markers. We can get rid of these markers and that’s crucial. Chris: Well yeah I understand. Again going back to the shoulder, it’s about making sure that the shoulder issue is sorted out through exercise and all that sort of thing. Well that makes a lot of sense Simon and really I’m getting exciting just learning about this. I think when I go to the gym next I’m going to be asking whether or not the exercises that I’ve prescribed are the correct ones. Should I be spending ten minutes on the cross trainer if I have an issue with my hip? Is it a good idea? Simon: Absolutely. I think that’s a perfectly valid question and people are getting more knowledgeable about their own bodies in a whole series of ways. When they go to see the doctor they will typically ask what these drugs or what this intervention is designed to do. When you go to find a personal trainer or any exercise professional, whether it be pilates/yoga, in a gym or a sports coach, it’s really good to ask those questions and get answers back from that professional say, “yes, your body is right for this.” And that’s really where we are now, we have this ability to get this knowledge out there as widely as possible so that the fitness and exercise industry can really be proactive in giving their clients the best exercise program for their objectives and their body. Chris: Okay fantastic. Well I think that what we’ve got now is a real opportunity for PTs, or any wellness professional really, that is involved in mobility or exercise or training or anything like that to really benefit and grow their business whilst helping their clients. So I think that in our future podcasts what we’ll be doing is looking at various tips and tricks that people can learn and actually use with their clients so that they can help them to move forward quickly. And Simon you don’t mind giving those tricks and tips to people do you? Simon: No we can give out a few. Chris: I think it’s a really good, think people will absolutely love that. And then of course, at the end of the day, what makes more sense is that Unity Body MOT offer a full one to one training system that you can either subscribe to and come along and Simon will help you with that so that you can learn a about how your clients work. You want to tell us a little bit about that? Simon: Yes. Our differentiator is that we look to provide training that fits in with the professional’s lifestyle and business. We put on public training courses; we run both a one day and a two day workshop but we also, and actually what I do more of, is the fitness professional will contact me and say, “Love this material, want to learn it. I simply don’t have the time to go on a two day training course, can you come to my gym and train me at my location or can I come to see you?” And I’ll do that and we’ll work out a package, and that can be on a one to one basis or a small group basis. The key part here, if we do that the personal trainers own premises, they can bring clients in. And they learn, obviously the client has got to be okay with this, but they learn with a real client so they can learn the skills and we can be helping a client at the same time. It instills the knowledge more quickly, they haven’t got to go away for a weekend and learn the stuff and then come back to their workplace and think, “Okay, how on earth do I implement this?” Chris: Exactly, so that’s the way you go on training and then you hope you’re going to remember it when you put it into practice, whereas if you have a live client with you – wow! Simon: Absolutely. And then what they do is they join a learning community. We’ve got a secret Facebook group where people who have been on the training are members and the idea then is that they can join that community and ask questions. Chris: And that’s so vital because that’s the thing, people are in isolation more and more and especially, if you think about it, if one out of the ten PTs at a particular gym is on the Unity Body MOT program there is no one that they can discuss it with so you feel very lonely, isolated and all of that knowledge potentially goes to waste. I love that Facebook thing that is brilliant. Simon: And we’re hoping to run other courses around the country as widely as we possibly can but also what I want to do is to put on what I’m calling masterminds, so that once or twice a year we’ll grab a room – at a gym if somebody wants to host it that’s great – or at a hotel or some other venue, people who’ve been on the training can come and collaborate through that. And they can bring case studies if they want, we can do some refresher work, we can answer their questions and we can give them an update because this knowledge is not static, it changes all the time and it is crucial that we give them up to date information. So if something has changed or we’ve got a greater understanding of something that we taught them, we’ll give that information on the mastermind so they’re cons