Podcasts about Brilliant

Get ready for another BIG and BRILLIANT adventure into the world of science on this week’s Science Weekly! In Science in the News, we reveal what lies hidden beneath Antarctica’s ice, explore why scientists are rethinking what they know about cows after one was seen using objects to solve a problem., and hear from Callum Harrison at the British Geological Survey about what’s happening beneath our feet after more than 300 earthquakes shook the UK last year. Then it’s time for your questions. Willie wants to know what the electromagnetic spectrum is, and Joe Williams from Exeter University answers a mind-bending question: if energy can’t be made or destroyed, how was it first created? Dangerous Dan is back with a plant you really do not want to touch as we meet the giant hogweed. And in Battle of the Sciences, we explore the powerful science of toxicology and why understanding poisons and chemicals matters more than you might think. Plus, head to Deep Space High Earth Watch, where Professor Pulsar teaches Sam all about Earth’s movements, including earthquakes and volcanoes. This week, we learn about: Where energy comes from The hidden dangers and powers of toxicology Earthquakes and what causes them What’s beneath Antarctica’s ice The science behind vibrations and movement inside the Earth All that and more on this week’s Science WeeklyJoin Fun Kids Podcasts+: https://funkidslive.com/plusSee omnystudio.com/listener for privacy information.

After spending an intensive six-day immersion with the master of personal development, Tony Robbins, Jeannette shares the foundational strategies for shifting your mindset and scaling your business.  She dives into the "Triad" of emotional influence—Physiology, Focus, and Language—and explores how to effectively audit your life by identifying what's missing and what's holding you back. From the five universal "Givens" of life to the six core human needs that drive every decision, this incredible session provides a high-level roadmap to move you from living by chance to living by design. You'll Learn Why: Self-auditing is the vital first step toward personal growth, requiring an honest assessment of what is great in your life versus what is missing. Understanding the six human needs—certainty, uncertainty, significance, connection, growth, and contribution—is key to recognising the subconscious drivers behind your behaviours. Accepting the five "Givens" of life, such as the fact that everything ends and life isn't always fair, builds the resilience needed to handle setbacks. Mastering the "Triad" (Physiology, Focus, and Language) allows you to instantly shift your emotional state and change how you interpret life events. Redefining your "Primary Question" can move you from a state of constant self-judgment to a mindset focused on empowerment and contribution. This episode is living proof that no matter where you're starting from — or what life throws at you — it's never too late to be brave, bold, and unlock your inner brilliant. Visit ⁠https://brave-bold-brilliant.com/⁠ for free tools, guides and resources to help you take action now

Raising Sensitive Kids and the Power of the Wiggle DanceWhat if your child's sensitivity is not a problem to solve but a superpower you can help them understand?In this uplifting conversation from The Brilliant Soul Gathering Summit, Cara joins Teen Soul coach Nadine to explore how to support highly sensitive and empathic kids. Cara shares surprising insights from her own upbringing and offers a fresh way to see intuition, overwhelm, and emotional intensity in children.You will hear simple, practical ideas for recognizing when your child's nervous system is getting full, how to help them come back to calm, and why playful tools like grounding, quiet time, and even a quick wiggle dance can make all the difference. Cara also explains how to guide kids in setting healthy energetic boundaries so their sensitivity feels like strength rather than overload.This episode is a warm reminder that your presence and love matter more than anything, and that you are far from alone as you learn how to support the brilliant, sensitive soul in your home.Connect with Cara!Website -⁠⁠⁠https://www.caraviana.com/⁠Instagram -⁠https://www.instagram.com/cara_viana/⁠Facebook Page -⁠https://www.facebook.com/caraviana⁠YouTube -⁠https://www.youtube.com/user/caraviana⁠

Happy Wednesday Outspoken Beauties.This week I'm chatting about Chanel Rouge Noir and where I tried it. I also mention my lovely experience in M and S Beauty and the K Beauty Serum that I can't get enough of.Throw in a bit of mindfulness reflection and thoughts on facing discomfort head on and voila... you have this week's minipod xx

Jim sits down with DJ and Rajeev to discuss Tottenhams brilliant performance against Dortmund. Can Spurs continue this form into the Premier League? #Tottenhamnews #spursnews Learn more about your ad choices. Visit podcastchoices.com/adchoices

Content warning: This episode includes discussion of severe trauma, abuse (including sexual abuse), dissociation, and suicidal ideation. Please take care while listening and pause if needed.In today's episode, Robyn is joined by therapist, author, and adoptive parent Sally Maslansky to explore dissociative identity disorder through the lens of interpersonal neurobiology, attachment, and compassion. Together, they unpack how even the most confusing and baffling behaviors- ours and our children's - can be understood as brilliant adaptations rooted in survival.In this episode, you'll hear about:Why dissociative identity disorder can be understood as a brilliant adaptation to overwhelming early traumaHow making sense of our own histories (especially implicit memory and attachment wounds) changes the way we parent and repair ruptures with our kids.What it looks like, in real life, to heal through connection, compassion, and feeling truly felt- and how these experiences invite our attachment systems to move toward securityResources Mentioned on the PodcastA Brilliant Adaptation by Sally MaslanskyVirtual event with Sally Maslansky hosted by GAINS on January 21Sally Maslansky, LMFT with Daniel J. Siegel, MD- UCLA Friends of Semel Institute on March 11Psychotherapy Networker Symposium- Live in Washington D.C. & Online March 19-21Read the full transcript at: https://RobynGobbel.com/brilliantadaptations:::Register for the F R E E Focus on the Nervous System to Change Behavior webinar on February 3. Choose from 10am eastern, 8pm eastern, or just watch the recording.Register Here ---> RobynGobbel.com/webinar I would love to have you join me this March in Durango, CO for a 3-day, retreat style workshop: Presence in Practice: An experiential workshop into the neurobiology of how change happens.All details and registration ------> https://RobynGobbel.com/DurangoRegister by January 31 for $25 off! :::Grab a copy of USA Today Best Selling book Raising Kids with Big, Baffling Behaviors robyngobbel.com/bookJoin us in The Club for more support! robyngobbel.com/TheClubSign up on the waiting list for the 2027 Cohorts of the Baffling Behavior Training Institute's Immersion Program for Professionals robyngobbel.com/ImmersionFollow Me On:FacebookInstagram Over on my website you can find:Webinar and eBook on Focus on the Nervous System to Change Behavior (FREE)eBook on The Brilliance of Attachment (FREE)LOTS & LOTS of FREE ResourcesOngoing support, connection, and co-regulation for struggling parents: The ClubYear-Long Immersive & Holistic Training Program for Parenting Professionals: The Baffling Behavior Training Institute's (BBTI) Professional Immersion Program (formerly Being With)

Internationally bestselling author LYNN CULLEN joins BOOKSTORM Podcast to discuss WHEN WE WERE BRILLIANT, a novel that explores the unlikely friendship between Marilyn Monroe and real-life photojournalist Eve Arnold! As Lynn describes, this deeply researched novel offers a glimpse into these two famous women, including how they both used the camera to reveal something about themselves. Fascinating! Join us!You can find more of your favorite bestselling authors at BOOKSTORM Podcast! We're also on Instagram, TikTok, Facebook, and YouTube!

Jeannette sits down with TV presenter Matthew Walker, to pull back the curtain on a career built on charisma and extreme preparation. From his early days as a soap opera actor and theatre trainee to commanding the stage at major music festivals and film premieres, Matthew shares the secrets of audience engagement Beyond the limelight, the conversation explores Matthew's strategic transition into business and investment, offering a masterclass in building a versatile life that balances creative passion with financial freedom Matthew Reveals Why: Choosing to decline "easy money" and unfulfilling projects is the most vital step in staying aligned with your true career goals. The perceived "gift" of public speaking is actually the result of intense preparation Building multiple revenue streams through property and stock investments allows for the creative freedom to pivot when the industry shifts. Successful communication depends on the subtle difference between talking to an audience versus talking at them. This episode is living proof that no matter where you're starting from — or what life throws at you — it's never too late to be brave, bold, and unlock your inner brilliant. Visit ⁠https://brave-bold-brilliant.com/⁠ for free tools, guides and resources to help you take action now

Happy Monday, Store Nation.   Welcome to the Hacking Self Storage podcast. Today, we're diving into our weekly figures across all sites. We look at how the week performed overall, including quotes, reservations, move-ins, occupancy, and revenue. Hope you enjoy this episode. Give it a listen.   Thanks to our Sponsor! Get 50% off your first 3 months with Stora: https://stora.co/dean Gavin Shields on LinkedIn: https://www.linkedin.com/in/gavinshields/   Mr Self Storage Newsletter: https://www.mrselfstorage.com/

Get ready for another BIG and BRILLIANT adventure into the world of science on this week’s Science Weekly! In Science in the News, there’s good news for giant pandas as they’re officially no longer endangered. We also hear about a major change of command aboard the ISS. Plus, Ruth Williams from The Wildlife Trust joins us to explain why a record number of octopuses are suddenly appearing in UK waters. The we answer your questions... Ralph wants to know about the different types of stone, and Colin Forsyth from University College London explains what plasma, the forgotten fourth state of matter, is. Dangerous Dan returns with a plant you definitely don’t want to mess with as he reveals the deadly science behind the Castor Bean Plant. And in Battle of the Sciences, Charlie Firth from Oxford University makes the case for vaccines, explaining why they’re one of the most important scientific inventions in human history. Plus, Professor Hallux and Nanobot are back for another adventure, shrinking down inside the human body to explore how antibiotics work and why they’re so powerful. This week, we learn about: The secret fourth state of matter called plasma How vaccines protect your body from disease Why pandas are making a comeback What’s causing octopus numbers to rise in UK waters The dangers of the castor bean plant All that and more on this week’s Science Weekly!Join Fun Kids Podcasts+: https://funkidslive.com/plusSee omnystudio.com/listener for privacy information.

Will Lou goes live to break down the Toronto Raptors' 121-117 OT loss to the Los Angeles Clippers. He laments Darko Rajakovic's decision to guard James Harden 1-on-1 in crunch time, and then praises Jamal Shead's great two-way game.Three stars: Jamal Shead, Scottie Barnes, Gradey DickGerald Henderson award: Kris Dunn#nba #raptors #clippers Reach out to the show by leaving a voicemail at hellowelcome.show or email the guys info@hellowelcome.showCheck out our merch! Visit hellowelcome.show and click on the merch link.Original Music by DIVISION 88.Reach out to sales@thenationnetwork.com to connect with our Sales Team and discuss opportunities to partner with us! Hosted on Acast. See acast.com/privacy for more information.

The Pitt Season 2 Episode 2 really said “oh, you wanted CHAOS?” because… wow. We are absolutely not okay after this one

Friday's 9am hour of Mac & Cube started off with Stanford Steve, from SportsCenter w/SVP & College Gameday, telling us where he expects Indiana to attack Miami and what winners he'll play in the Championship game; then, we play "Brilliant or Bad" with a few news stories; later, Cole & Greg still don't understand why people think Indiana's cheating because their players are old; and finally, we lay out our TV watching plans for the weekend, thanks to TD's Fine Furniture in Sumiton. "McElroy & Cubelic In The Morning" airs 7am-10am weekdays on WJOX-94.5!!See omnystudio.com/listener for privacy information.

Jeannette meets Lucy Whittington, founder of Inspired Business Marketing. With over 30 years of experience, Lucy shares her insights on the importance of clarity in marketing and how simplicity can often be the boldest strategy.  Lucy also discusses the M-O-P-S framework, which emphasises the significance of understanding one's offer before crafting a clear message, the evolving landscape of marketing in the age of AI, the necessity of personal branding, and the power of niching down to effectively reach target audiences You'll learn why: Emphasising clarity over complexity is crucial in marketing.  A clear message and focused offer help businesses communicate effectively with their target audience Businesses should consider niching down to better target their ideal customers Consistent messaging is key to effective marketing.  Repeating core messages helps ensure that potential customers remember and understand the value being offered, as they may not see every communication. Collaborating with other businesses or individuals who serve the same target audience can amplify reach without significant marketing budgets This episode is living proof that no matter where you're starting from — or what life throws at you — it's never too late to be brave, bold, and unlock your inner brilliant. Visit ⁠https://brave-bold-brilliant.com/⁠ for free tools, guides and resources to help you take action now

Hour 3 of A&G features... ICE protest chaos The controversial/conspiracy crowd Autonomous blood draw & white collar workers headed to blue collar Bingo, Bango, Bongo! See omnystudio.com/listener for privacy information.

The Tudors are perhaps our most famous royal dynasty, everyone knows that Henry VIII had six wives and that he had two of them made a head shorter, we all know Lizzie the first loved fashion and spent loads, or did she, was it in fact another queen for whom the term shopaholic would apply? Today, I am pleased to welcome back historian Elizabeth Goff onto the podcast for a discussion based around her very first book, coming out next month, Bloody Brilliant Tudors, 100 tales of gowns, gossip and gory ends. Sadly we can't cover 100 stories, and so I hand picked 20 to discuss, from the surprising role the groom of the stool performed to two of Jane Seymour's ladies in waiting turning up for work in completely the wrong clothes to Elizabeth I stuffing her cheeks with silk, all will be discussed, so settle in for a thoroughly fun jaunt through some of the more random or overlooked parts of our favourite and often bonkers royal dynasty!

Could CERN actually create a black hole on Earth?When CERN switched on the Large Hadron Collider in 2008, global panic ensued. Headlines warned this machine had the power to create a black hole that could endanger the Earth. But could CERN really create a black hole? And if they did, what would actually happen?▀▀▀▀▀▀If you love learning about science as much as I do, head to http://brilliant.org/astrum to learn for free for a full 30 days. You'll also receive 20% off a premium annual subscription, giving you unlimited access to everything on Brilliant.▀▀▀▀▀▀Astrum's newsletter has launched! Want to know what's happening in space? Sign up here: ⁠https://astrumspace.kit.com⁠A huge thanks to our Patreons who help make these videos possible. Sign-up here: ⁠https://bit.ly/4aiJZNF

Hour 3 of A&G features... ICE protest chaos The controversial/conspiracy crowd Autonomous blood draw & white collar workers headed to blue collar Bingo, Bango, Bongo! See omnystudio.com/listener for privacy information.

Who is Brian?Brian Parana is no stranger to the turning points that come in midlife. At 42, he's the dedicated husband of his high school sweetheart and the proud father of four—juggling the joys and challenges that come with two high schoolers and two middle schoolers, ages 10 to 15. With 15 years as a self-employed professional and over 23 years in the health industry, Brian has seen firsthand what so many entrepreneurs, business owners, and leaders experience: the demands of life and responsibility often sneak up, and self-care takes a back seat. His journey reflects the universal realization that reaching 40, 45, or 50 doesn't always look or feel as expected—prompting him to help others redefine what thriving in midlife can truly mean.Key Takeaways00:00 Avoiding Midlife Crisis: Enhance Life05:05 Finding Balance Amid Life's Chaos08:04 “Rice 72: Three-Day Fat Loss”11:50 “Developing Habits for Growth”13:30 “1% Improvements for Massive Success”17:32 “Health Choices Over Consequences”20:40 Appreciative Farewell Message_________________________________________________________________________________________________Subscribe to our newsletter and get details of when we are doing these interviews live at www.systemise.me/subscribeFind out more about being a guest at : link.thecompleteapproach.co.uk/beaguestSubscribe to the podcast at https://link.thecompleteapproach.co.uk/podcastHelp us get this podcast in front of as many people as possible. Leave a nice five-star review at apple podcasts : https://link.thecompleteapproach.co.uk/apple-podcasts and on YouTube : https://link.thecompleteapproach.co.uk/Itsnotrocketscienceatyt!Do You Need a P.A.T.H. to Scale?We help established business owners with small but growing teams:go from feeling stuck, sceptical, and tired of wasting time and money on false promises,to running a confident, purpose-driven business where their team delivers results, customers are happy, and they can finally enjoy more time with their family -with a results-based refund guarantee: if you follow the process and it doesn't work, we refund what you paid.This is THE P.A.T.H. to scale your business.————————————————————————————————————————————-TranscriptNote, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)SUMMARY KEYWORDShealth and wellbeing, business leaders, productivity, midlife crisis, entrepreneurs, self-employed, diet industry, weight loss, lifestyle balance, flexibility, moderation, accountability, fat loss protocol, nutrition, mindset, radical accountability, busy professionals, sustainable habits, atomic habits, James Clear, Tony Robbins, personal development, business performance, routines, incremental change, ROI of health, confidence, energy levels, work-life balance, men's healthSPEAKERSBrian Parana, Stuart WebbStuart Webb [00:00:00]:SA hi and welcome back to It's Not Rocket Science. Five questions over coffee. I have my coffee monkey here. My guest Brian, Coach Brian Piranha is here with me. He has his coffee with espresso, with.Brian Parana [00:00:49]:Some seltzer water and some oat milk.Stuart Webb [00:00:52]:Coach BRIAN that's a brilliant, brilliant recipe. Thank you for that. So Brian is a, is a, is a health and well being expert, an athlete, now a coach who helps business leaders, people who are trying to run their businesses and forget that they need to remain healthy to run their business, do better with both. So Coach Ryan, welcome to It's Not Rocket Science. Five questions over coffee. Looking forward to this conversation and really looking forward to hearing how you can help us.Brian Parana [00:01:27]:I'm excited to be here. I'm looking forward to our five questions and the insights that I can bring, the value and some ideal takeaways for our guests that are listening in.Stuart Webb [00:01:37]:That's what we want to hear. So let's start with that first question. I like to always start with just give us a little bit of an oversight of the sort of person you're trying to help. What are the problems that they have in their life that might help them identify that you're currently talking to them, right.Brian Parana [00:01:55]:What happens when we reach our mid-40s? There's that term of a midlife crisis, right. I'm 42, I've married my high school sweetheart, we're 19 years in. We have four kids, two high schoolers, two middle schools, three boys and girls, 15 to 10. And I've been self employed for 15 years and been in the health industry for 23 or something. I've seen it time and again. Is that people, business owners, entrepreneurs, leaders, everyone ends up running into this at some point where the responsibilities of their life caught up to them. In a sense, they realize they're not taking care of themselves and their body. And 40, 45, 50 isn't what was expected when they got there, right.Brian Parana [00:02:44]:They're on their way to retirement or they got money in the bank or the house or whatever this stuff, but when they see themselves in the mirror, they just their waistlines expanding. They don't have the confidence in their, their workloads that they once had. There's fatigue, the lack of productivity. They feel half a step behind or maybe in one or two instead. And that's the type of person that I'm coming to the marketplace to meet is to get that priority. Let's not have a midlife crisis where we potentially disrupt some things in life. Let's actually Enhance what life has and be even more productive by taking care of yourself first to then have the energy, the resources, the capacity to keep pace with all the responsibilities that you are now in charge of.Stuart Webb [00:03:35]:So let's talk a little bit about maybe there's somebody out there at the moment thinking, hey, this guy, this guy's talking to me. What do you think they'd be able to recognize in terms of the things they tried? You know, the health kicks that go on, the act, the diet, which constantly never seems to work. I mean, they may even be finding the soul at the moment, sitting there looking at yet another diet book or even some other ways of trying to enhance this. And I think what you're trying to say is that's not always all of the solution, is it?Brian Parana [00:04:06]:No, no, definitely not. Oftentimes we've been taught through marketing, through just literal time for, or the, the, the diet industry really started in the 1980s or so and 90s and, and continued on if you, I, I grew up in that and has infiltrated every single person that I am in association with and what I, who I've worked with for years, restriction. There's these hard protocols that they have to follow. It often lines up with more of a leader type personality where they have to feel that the grind, the hustle. They have things that have to be hard. Those are, they have to cut out, restrict all that. And I've been in a five pound weight range for decades. Obviously it's what I do by profession and I should look and be the part to lead those people.Brian Parana [00:05:05]:But with four kids, with self employment, with all these, these obstacles that just show up in everyday life, there is a way to find some balance. To have some ice cream after a kid's soccer game or after a school event, or have a small sliver of cake at a birthday party because I mean, what weekend do people not have birthdays, especially if they have four kids or something, right? There's just always those opportunities to potentially fall off track and then next, you know, we'll start again on Monday. Well, Stuart, today's Wednesday or Tuesday. It's Tuesday that we're recording this. There's a lot of sloppiness that can, that can be created there and cause you to be setting yourself back a significant amount. We need to find a level of balance of, with some flexibility, some moderation in a way that creates a lifestyle that they can actually live. What we do in two weeks, we do in two months, we do in two years. And finding that balance is so important.Brian Parana [00:06:04]:And that that's where I meet people every single day.Stuart Webb [00:06:09]:And I think you've got a very valid point then Brian, because you know, it's if, if you are having to force yourself into something, if you're telling yourself that you can only achieve this by constant denial, you can only do this by having to go to the gym when you don't really feel, feel like it because you've got other concerns, you've got the family to worry about things like that. It becomes more and more difficult to actually stick with something like this, doesn't it? I mean if the only time you ever get any pleasure is when you get that little bit of ice cream or that small amount of cake at a birthday party and suddenly you deny that, it just becomes impossible to stick to anything that you really, really want to do. You have to link it to something that's more than that, right?Brian Parana [00:06:50]:It's just same thing with business. If you have to grind to grow a business, it's going to fail at some point because whether the motivation, the willpower, the lack of consistently putting out or say a high marketing budget, if you one, one or five months go by and you haven't produced the outcomes to pay for that, now you're in the red and things aren't going well for the business because it's at such a high demand of say accuracy or focus or the ROI needs to be right on point there.Stuart Webb [00:07:26]:So I've got a really. You've got a special offer that I think that the audience is going to be really interested in. This I will be putting into our vault. So if you go to www.systemize.me free stock you, you'll get the details of exactly how Brian can help this coach. Brian, tell us how can you help us to get through some of these problems?Brian Parana [00:07:52]:Yeah, well say the free stuff thing, right? I have a.Stuart Webb [00:07:56]:That's the one. Anything we valuable offers. Valuable free stuff. That's what we want to give to people here. Pay it forward.Brian Parana [00:08:04]:We have a, a we're in the, the mega information, right? Maybe I could coin that. The mega information Time of our lives, right? And with ChatGPT and all you can get a meal plan, you can get a workout, you can do all these things. And what I have, my free stuff would be what I call the rice 72. It's just a three day fat loss protocol that has food, that has nutrition, that has some mindset things to help reset from the brain. Because it all starts here. And in that you get step by step specific things that we know and we've heard so much. But the point is it has to be done. So whether there's email accountability, there's actual text engagement with me as well.Brian Parana [00:08:52]:If you do get the free thing, the Rise 72, you'll be able to have some level of accountability. And that's what I want to bring into my world to. To others is create an experience, a transformative experience. Not just, hey, here's the meal plan that you're supposed to eat, but it's got to be more because nobody I the one of two things. I'm busy. Every single person, I think has always said that. And they usually say it's in all cats B, U S Y with multiple exclamation points after. That's how they describe their life.Brian Parana [00:09:27]:And I get it. I'm busy too. But I still have found a way to prioritize my health.Stuart Webb [00:09:32]:Yeah.Brian Parana [00:09:33]:So let's find a way to do that for you. The other thing is that they. So they're. They're busy and they always want to just jump in with. With both heels, in a sense. And we have to find those small little pivot points to again create that sustainability. And through talking with thousands of people over the last 20 years, so many conversations, we need to. To be able to do the things that we already know we need to do.Brian Parana [00:10:09]:And that's a high level of radical accountability I want to bring to.Stuart Webb [00:10:14]:Yeah. And it's about finding that way of, as you say, prioritizing using the. Using triggers. You know, one of the things I've often heard that.Brian Parana [00:10:22]:Yes.Stuart Webb [00:10:23]:One of the great ways of sort of building your. You're building this sort of thing in as you're talking about mindset is linking it to pleasure. You know, yes, you're going to go for a, for a run, but you're going to go for a run in the outside and listen to your favorite podcast or whatever it is, this podcast. So. And so you actually sort of. And you, you. You have to set yourself up with. The only time I listen to the podcast is when I'm going for the run or when I'm going for the walk.Stuart Webb [00:10:49]:And so that you get that sort of mindset shift. If it's not something hard, it becomes a pleasure to do some of this stuff.Brian Parana [00:10:55]:Right, Exactly. And, and that's a huge gap where people are. An example would be, say, the 75 hard. It's a very strong reset accountability protocol where you have to work out twice a day, you got to drink a gallon of water, you have some you got to read a book. All these things are great. Let's do 75 hard on your own terms. That makes it so that on day 76 or day 2000, you're still doing the things. Yeah, it's my job to help figure that out.Stuart Webb [00:11:28]:Brilliant. Love it. Brian, you've gone to the stage where you understand exactly how this works. Was there a book or a program or something that actually sort of allowed you to understand how to get that sort of mindset, that body work, everything sort of coming together, which is how you explain it to people.Brian Parana [00:11:50]:The book that comes off top of my head is there's so many personal development things I've done. I actually went to Tony Robbins seminars, I was a fire walker, I did it twice. And so many other different certifications and all that. I guess when it all comes said and done, we, we've heard it again a million times. Is that the, the James Clears is a really easy that everyone we know atomic habits. How do we build habits 1% better at a time? We take these small incremental, consistent steps to get us and we consistently keep doing that. And, and the other thing is to understand the analogy that is used in there as well. An ice cube melting at 22 degrees, it's not going to melt.Brian Parana [00:12:36]:At 23, it's not going to melt. At 29, it's not melting. At 32, it might start to melt. At 33, it's melting, it will take a while. At 40, it's melted. It's definitely on its way. And today in Miami in July, it's done melted. You know, the moment it touched the ground, even maybe on the way down to the ground, it's already evaporated because it's so hot.Brian Parana [00:13:00]:And in the beginning of these changes, even just in business, we can tie it back to business since that's who's listening. In the beginning of the business, it was so small and incremental and you didn't see those, those 1 degree changes over time. But then you built that momentum and all of a sudden you have a business with employees and it's successful and all of a sudden you're wow, I don't have time for myself. But that 1% better is going to be the key thing to build consistency into your life.Stuart Webb [00:13:30]:I'm a, I'm a great fan of somebody you may or may not have heard of a guy called David Brailsbridge who was the coach of the Great Britain cycling team. And he was a very great fan of sort of 1% improvements and he was looking at 1% improvement, improvements all the time, which took the British cycling team to the top of the world. And the reason that he did it was because he was looking at tiny, tiny changes every single time they raced, to the extent that he started sending the team out to meetings with their own pillow so that they got a slightly better night's sleep the night before they raced. It really does take tiny, tiny changes to produce a massive result, doesn't it? But it has to be consistent. It has to be continuous. You can't just do it once and then hope it's all gone back to it. You know, it's gonna be easy from that. You make that tiny change, but you have to continue to make that change.Stuart Webb [00:14:22]:You need the accountability to do it.Brian Parana [00:14:24]:Yeah. KPIs for ROIs, right? In the business world, we have those and these SOPs to get to the ROIs that we want to go, but it has to be done every day. Yeah. Same thing in our body. We need to. These are basic. We need to move so much. We need to drink our water, get enough sleep.Brian Parana [00:14:46]:We need to eat healthy food. Those are basic tenets of taking care of yourself and living in a healthy body that's energetic and you feel confident in and you fit in your clothes in. But we let distraction take us away.Stuart Webb [00:15:01]:Yeah, yeah, yeah. Brian, there must be one question that you're left at the moment thinking he's still hanging on to the really critical one, that one question that we need to sort of get to get to, and I should ask it, but I obviously don't know what it is. So what is the question that you would have liked me to have asked by now, which I obviously haven't. And then obviously, as you know the answer, you better answer it for us, otherwise it'll never get answered.Brian Parana [00:15:27]:I thought long and hard on this. And what is the true ROI of taking care of yourself and your health?Stuart Webb [00:15:34]:Oh, that is a good question. I like that.Brian Parana [00:15:37]:Huh? I thought about it a little bit. Make sure it was juicy. What is it? People at first just think, oh, I'm at a healthy body weight, or I can. I don't fall asleep in the middle of the day anymore. Or I can be productive at work, or I can go one meeting to the next to the next, or when I come home, I can engage with my family and children. Those are all really important things. But we. One thing is.Brian Parana [00:16:03]:Is say the confidence that you have, if you aren't in a healthy body, then you don't necessarily have the confidence that you think that you're portraying when you go into a meeting, right. Even this is a good old Tony Robbins example. But I'm standing here, but I can take a big deep breath in and, and I can get up here. All of a sudden I'm, I'm just 1% taller in a sense, but I am. It's been multiplied. It's 10x in my energy flow, my breath. I can get oxygen in my lungs and I can start to think clearly. And people notice that and they see it, they can feel that confidence and that energy coming from.Brian Parana [00:16:48]:And, and you don't know that you're walking around like this all day. You might feel the same, but it's, there's a difference. So what does that mean? That means that we can, if the true ROI of a healthy body is better connection with those around in your, your, your family circle, your social circles, how you show up at work and lead. We want that lead. What type of ability are you to be able to produce deals and make things happen in your career? These are all big, big ROIs that can happen. And you don't. The, the thing that you don't see. And I love sharing this with my four kids, especially my oldest right now, because he's teenage for sure, at 15, almost 16.Brian Parana [00:17:32]:But you choose your actions, but you don't choose your consequences. Therefore, if you're not taking care of your health in the 40s, you might have a heart attack by your 50. Hey, I'm so glad that you're retiring as a millionaire or whatever, but you're going to spend all of it on health care and assisted living and having someone wipe your butt because, because you have a disease, right? We have, everyone has lots of problems until they have a significant health problem, then we only have one problem. And everything else fades quickly because you have diabetes, you've had a heart attack, there's a stroke, there's cancer, there's all these, these things that are trying to kill us. And health is the most easy, say, almost free thing to do outside of your time. That you can get a huge ROI for now, but also into the future.Stuart Webb [00:18:24]:That's absolutely brilliant. And if nobody, if nobody takes anything away from this, they should take away the fact that doing something for their future is actually looking after their kids, their grandkids, their great grandkids. You know, you need to be around for those. I'm going to go back. You need to come on to systemize me free. Go find out about what Brian has been talking about, talking to us about today and make sure that you understand exactly how somebody like Brian can really help you to focus, to make sure that you are available to the future. And I'm going to put in my own little request to you, please. I send out an email just, just once a week with who's coming up on the podcast and you can come on and watch the live stream, ask questions.Stuart Webb [00:19:15]:If you want to please come onto the newsletter list. You go to Systemize Me subscribe and that gets you onto the newsletter list and you'll get an email just enabling you to listen to such brilliant advice from people like Coach Brian. Brian, thank you so much for spending a few minutes with us. Really appreciate you taking the time and if I take anything else away from this, I'm going to go and find a way now of going back out for Cycle Ride, which is something I haven't done for a while and that will help me to sort of just live a little bit longer. Yep.Brian Parana [00:19:49]:So, you know, wrapping it up, I have the, the free thing that I'll be given with Stewart is the right 72. It's a three day fat loss protocol. Men and women can do it. And then what the call to rise is is it's a hundred day fat loss transformational experience that really focuses on weekly challenges, quarterly assessment. There are small cohorts of. This is more of a men's focus group called the Brotherhood where we have a small knit group of people, men that are like minded, that want to thrive in their health too along with all these other areas in their life. And, and it's, it's again getting out of just information but actual doing the things because you're in a. It's a catalyst for transformation and that's what the call to rise is.Brian Parana [00:20:34]:So answer your call to rise to better health and a better quality of life.Stuart Webb [00:20:40]:Right. I love it. Thank you so much and I really appreciate you spending a bit of time for us. Go get that stuff. Thank you. Bye bye. Get full access to It's Not Rocket Science! at thecompleteapproach.substack.com/subscribe

In this episode, I'm joined by Virginie Raphael — investor, entrepreneur, and philosopher of work — for a wide-ranging conversation about incentives, technology, and how we build systems that scale without losing their humanity. We talk about her background growing up around her family's flower business, and how those early experiences shaped the way she thinks about labor, value, and operating in the real economy. That foundation carries through to her work as an investor, where she brings an operator's lens to evaluating businesses and ideas. We explore how incentives quietly shape outcomes across industries, especially in healthcare. Virginie shares why telehealth was a meaningful shift and what needs to change to move beyond one-to-one, supply-constrained models of care. We also dig into AI, venture capital, and the mistakes founders commonly make today — from hiring sales teams too early to raising too much money too fast. Virginie offers candid advice on pitching investors, why thoughtful cold outreach still works, and how doing real research signals respect and fit. The conversation closes with a contrarian take on selling: why it's not a numbers game, how focus and pre-qualification drive better outcomes, and why knowing who not to target is just as valuable as finding the right people. If you're thinking about the future of work, building with intention, or navigating entrepreneurship in an AI-accelerated world, this episode is for you. And for more conversations like this, join us at Snafu Conference 2026 on March 5th, where we'll keep exploring incentives, human skills, and what it really takes to build things that last. Start (0:00) Reflections on Work, Geography, and AI Adoption Virginie shares what she's noticing as trends in work and tech adoption: Geographic focus: she's excited to explore AI adoption outside traditional tech hubs. Examples: Atlanta, Nashville, Durham, Utah, Colorado, Georgia, North Carolina, parts of the Midwest. Rationale: businesses in these regions may adopt AI faster due to budgets, urgency, and impatience for tech that doesn't perform. "There are big corporates, there are middle and small businesses in those geos that have budget that will need the tech… and/or have less patience, I should say, for over-hub technologies that don't work." She notes that transitions to transformational technology never happen overnight, which creates opportunities: "We always underestimate how much time a transition to making anything that's so transformational… truly ubiquitous… just tends to think that it will happen overnight and it never does." Robin adds context from her own experience with Robin's Cafe and San Francisco's Mission District: Observed cultural and business momentum tied to geography Mentions Hollywood decline and rise of alternative media hubs (Atlanta, Morocco, New Jersey) Virginie reflects on COVID's impact on workforce behaviors: Opened a "window" to new modes of work and accelerated change: "There were many preexisting trends… but I do think that COVID gave a bit of a window into what was possible." Emphasis on structural change: workforce shifts require multi-year perspective and infrastructure, not just trends. Investor, Mission, and Capital Philosophy Virginie clarifies she is an investor, not a venture capitalist, resisting labels and prestige metrics. "I don't call myself a venture capitalist… I just say investor." Focuses on outcomes over categories, investing in solutions that advance the world she wants to see rather than chasing trendy tech sectors. "The outcome we want to see is everyone having the mode of work that suits them best throughout their lives." Portfolio themes: Access: helping people discover jobs they wouldn't otherwise know about. Retention / support: preventing workforce dropouts, providing appropriate healthcare, childcare, and caregiving support. "Anyone anywhere building towards that vision is investible by us." Critiques traditional venture capital practices: Raising VC money is not inherently a sign of success. "Raising from a VC is just not a sign of success. It's a milestone, not the goal." Concerned about concentration of capital into a few funds, leaving many founders unsupported. "There's a sense… that the work we do commands a lot less power in the world, a lot less effectiveness than holding the capital to hire that labor." Emphasizes structural, mission-driven investing over chasing categories: Invests in companies that prevent workforce dropouts, expand opportunity, and create equitable access to meaningful work. Portfolio strategy is diversified, focusing on infrastructure and long-term impact rather than quick wins. "We've tracked over time what type of founders and what type of solutions we attract and it's exactly the type of deal that we want to see." Reflects on COVID and societal trends as a lens for her investment thesis: "COVID gave a bit of a window into what was possible," highlighting alternative modes of work and talent distribution that are often overlooked. Labor, Ownership, and Durable Skills Virginie reframes the concept of labor, wages, and ownership: "The word labor in and of itself… is something we need to change." Interested in agency and ownership as investment opportunities, especially for small businesses transitioning to employee ownership. "For a very long time… there's been a shift towards knowledge work and how those people are compensated. If you go on the blue-collar side… it's about wages still and labor." Emphasizes proper capitalization and alignment of funds to support meaningful exits for smaller businesses, rather than chasing massive exits that drive the VC zeitgeist. AI fits into this discussion as part of broader investment considerations. Childhood experience in family flower business shaped her entrepreneurial and labor perspective: Selling flowers, handling cash, and interacting with customers taught "durable skills" that persisted into adulthood. "When I think of labor, I think of literally planting pumpkin plants… pulling espresso shots… bringing a customer behind the counter." Observing her father start a business from scratch instilled risk-taking and entrepreneurial spirit. "Seeing my dad do this when I was seven… definitely part of that." Skills like sales acumen, handling money, and talking to adults were early lessons that translated into professional confidence. Non-linear career paths and expanding exposure to opportunity: Concerned that students often see only a narrow range of job options: "Kids go out of high school, they can think of three jobs, two of which are their parents' jobs… Surely because we do a poor job exposing them to other things." Advocates for creating more flexible and exploratory career pathways for young people and adults alike. Durable skills and language shaping work: Introduction of the term "durable skills" reframes how competencies are understood: "I use it all the time now… as a proof point for why we need to change language." Highlights the stigma and limitations of words like "soft skills" or "fractional work": Fractional roles are high-impact and intentional, not temporary or inferior. "Brilliant people who wanna work on a fractional basis… they truly wanna work differently… on a portfolio of things they're particularly good at solving." Work in Progress uses language intentionally to shift perceptions and empower people around work. Cultural significance of language in understanding work and people: Virginie notes that language carries stigma and meaning that shapes opportunities and perception. References Louis Thomas's essays as inspiration for attention to the nuance and power of words: He'll take the word discipline and distill it into its root, tie it back into the natural world." Robin shares a personal anecdote about language and culture: "You can always use Google Translate… but also it's somebody learning DIA or trying to learn dharia, which is Moroccan Arabic… because my fiance is Moroccan." Human-Positive AI, Process, and Apprenticeship Virginie emphasizes the value of process over pure efficiency, especially in investing and work: "It's not about the outcome often, it's about the process… there is truly an apprenticeship quality to venture and investing." Using AI to accelerate tasks like investment memos is possible, but the human learning and iterative discussion is critical: "There's some beauty in that inefficiency, that I think we ought not to lose." AI should augment human work rather than replace the nuanced judgment, particularly in roles requiring creativity, judgment, and relationship-building: "No individual should be in a job that's either unsafe or totally boring or a hundred percent automatable." Introduces the term "human-positive AI" to highlight tools that enhance human potential rather than simply automate tasks: "How do we use it to truly augment the work that we do and augment the people?" Project selection and learning as a metric of value: Virginie evaluates opportunities not just on outcome, but what she will learn and who she becomes by doing the work: "If this project were to fail, what would I still learn? What would I still get out of it?" Cites examples like running a one-day SNAFU conference to engage people in human-centered selling principles: "Who do I become as a result of doing that is always been much more important to me than the concrete outcomes of this thing going well." AI Bubble, Transition, and Opportunity Discusses the current AI landscape and the comparison to past tech bubbles: "I think we're in an AI bubble… 1999 was a tech bubble and Amazon grew out of it." Differentiates between speculative hype and foundational technological transformation: "It is fundamental. It is foundational. It is transformative. There's no question about that." Highlights the lag between technological introduction and widespread adoption: "There's always a pendulum swing… it takes time for massively transformative technology to fully integrate." AI as an enabler, not a replacement: Transition periods create opportunity for investment and human-positive augmentation. Examples from healthcare illustrate AI's potential when applied correctly: "We need other people to care for other people. Should we leverage AI so the doctor doesn't have to face away from the patient taking notes? Yes, ambient scribing is wonderful." Emphasizes building AI around real human use cases and avoiding over-automation: "What are the true use cases for it that make a ton of sense versus the ones we need to stay away from?" History and parallels with autonomous vehicles illustrate the delay between hype and full implementation: Lyft/Uber example: companies predicted autonomous vehicles as cost drivers; the transition opened up gig work: "I was a gig worker long before that was a term… the conversation around benefits and portability is still ongoing." AI will similarly require time to stabilize and integrate into workflows while creating new jobs. Bias, Structural Challenges, and Real-World AI Experiments Discusses the importance of addressing systemic bias in AI and tech: Shares the LinkedIn "#WearThePants" experiment: women altered gender identifiers to measure algorithmic reach: "They changed their picture, in some cases changed their names… and got much more massive reach." Demonstrates that AI can perpetuate structural biases baked into systems and historical behavior: "It's not just about building AI that's unbiased; it's about understanding what the algorithm might learn from centuries of entrenched behavior." Highlights the ongoing challenge of designing AI to avoid reinforcing existing inequities: "Now you understand the deeply structural ingrained issues we need to solve to not continue to compound what is already massively problematic." Parenting, Durable Skills, and Resilience Focus on instilling adaptability and problem-solving in children: "I refuse to problem solve for them. If they forget their homework, they figure it out, they email the teacher, they apologize the next day. I don't care. I don't help them." Emphasizes allowing children to navigate consequences themselves to build independence: "If he forgets his flute, he forgets his flute. I am not making the extra trip to school to bring him his flute." Everyday activities are opportunities to cultivate soft skills and confidence: "I let them order themselves at the restaurant… they need to look the waiter in the eye and order themselves… you need to speak more clearly or speak loudly." Cultural context and exposure shape learning: Practices like family meals without devices help children appreciate attention, respect, and communication: "No iPad or iPhone on our table… we sit properly, enjoy a meal together, and talk about things." Travel and cultural exposure are part of teaching adaptability and perspective: "We spent some time in France over the summer… the mindset they get from that is that meals matter, and people operate differently." Respecting individuality while fostering independence: "They are their own people and you need to respect that and step away… give them the ability to figure out who they are and what they like to do." Parenting as a balance of guidance and autonomy: "Feel like that was a handbook that you just offered for parenting or for management? Either one. Nobody prepares you for that… part of figuring out." Future of Work and Technology Horizons Timeframes for predicting trends: Focus on a 5-year horizon as a middle ground between short-term unpredictability and long-term uncertainty: "Five years feels like this middle zone that I'm kind of guessing in the haze, but I can kind of see some odd shapes." Short-term (6–18 months) is more precise; long-term (10–15 years) is harder to anticipate: "I'm a breezy investor. Six months at a time max… deal making between two people still matters in 18 months." Identifying emerging technologies with latent potential: Invests in technologies that are ready for massive impact but haven't yet had a "moment": "I like to look at technologies that have yet to have a moment… the combo of VR and AI is prime." Example: Skill Maker, a VR+AI training platform for auto technicians, addressing both a labor shortage and outdated certification processes: "We are short 650,000 auto technicians… if you can train a technician closer to a month or two versus two years, I promise you the auto shops are all over you." Focuses on alignment of incentives, business model innovation, and meaningful outcomes: "You train people faster, even expert technicians can benefit… earn more money… right, not as meaningful to them and not as profitable otherwise." Principles guiding technology and investment choices: Solving enduring problems rather than temporary fads: "What is a problem that is still not going to go away within the next 10–15 years?" Ensuring impact at scale while creating economic and personal value for participants: "Can make a huge difference in the lives of 650,000 people who would then have good paying jobs." Scaling, Incentives, and Opportunity Re-examining traditional practices and identifying opportunities for change: "If you've done a very specific thing the exact same way, at some point, that's prime to change." Telehealth is an example: while helpful for remote access, it hasn't fundamentally created capacity: "You're still in that one-to-one patient's relationship and an hour of your time with a provider is still an hour at a time." Next version of telehealth should aim to scale care beyond individual constraints: "Where do we take telehealth next… what is the next version of that that enables you to truly scale and change?" Incentives shape outcomes: "Thinking through that and all the incentives… if I were to change the incentives, then people would behave differently? The answer very often is yes, indeed." Paraphrasing Charlie Munger: "Look for the incentives and I can tell you the outcome." Founders, Pitching, and Common Mistakes Pet peeves in founder pitches: Lack of research and generic outreach is a major turn-off: "I can really quickly tell if you have indeed spent a fraction of a minute on my site… dear sir, automatic junk. I won't even read the thing." Well-crafted, thoughtful cold inbound pitches get attention: "Take some time. A well crafted cold inbound will get my attention… you don't need to figure out an intro." Big mistakes entrepreneurs make: Hiring too early, especially in sales: "Until you have a playbook, like don't hire a sales team… if you don't have about a million in revenue, you're probably not ready." Raising too much capital too quickly: "You get into that, you're just gonna spend a lot more time fundraising than you are building a company." Comparing oneself to others: "You don't know if it's true… there's always a backstory… that overnight success was 15 years in the making." Sales Strategy and Non-Sales Selling Approach is contrarian: focus on conversion, not volume: "It is not a numbers game. I think it's a conversion game… I would much rather spend more time with a narrower set of targets and drive better conversion." Understanding fit is key: "You gotta find your people… and just finding who is not or should not be on your list is equally valuable." Recognizes that each fund and business is unique, so a tailored approach is essential: "The pitch is better when I'm talking to the quote unquote right people in the right place about the right things." Where to Find Virginie and Her Work Resources for listeners: Full Circle Fund: fullcirclefund.io  Work in Progress: workinprogress.io  LinkedIn: Virginie Raphael  Where to Access Snafu Go to joinsnafu.com and sign up for free.  

Momofuku Ando is the father of Instant Ramen. Feeding Japan after the war. But how do you get Americans to eat it? Dave Young: Welcome to The Empire Builders Podcast, teaching business owners the not-so-secret techniques that took famous businesses from mom-and-pop to major brands. Stephen Semple is a marketing consultant, story collector and storyteller. I’m Stephen’s sidekick and business partner, Dave Young. Before we get into today’s episode, a word from our sponsor, which is … well, it’s us, but we’re highlighting ads we’ve written and produced for our clients. So here’s one of those. [AirVantage Heating & Cooling Ad] Dave Young: Welcome to the Empire Builders Podcast. I’m Dave Young. Stephen Semple’s right there standing by, and he just told me what we’re going to be talking about and, man, it took me back to college days. In fact, I was looking at photos over the weekend. I have some photos of when I was in college, and this is way back 20 years before the turn of the century, to tell you how long ago this is. Stephen Semple: I hate how you put it that way. Dave Young: This is 20 years before the turn of the century. That’s a lifetime ago. But there were days in college where it’s like, “Well, gosh, Mom and Dad haven’t sent me any money and I haven’t gotten the job that I told myself I’d get,” so you go to the store, and what do you find? It’s either ramen or, if you want an upgrade, Cup O’ Noodles. And the Cup O’ Noodles, as everyone that’s ever been poor knows, is a noodle soup in a cup, and you take the lid off, put some water in it, throw it in the microwave, voila. Am I right? Is that what we’re talking about, or is this some new form? Stephen Semple: No, no, that’s what we’re talking about. That’s what we’re talking about, not some new Tesla called Cup O’ Noodles. No, no, you’re right, but I want you to hold onto that thought of it as being an upgrade from ramen, because we’re going to revisit that. Dave Young: Not an upgrade? Stephen Semple: We’re going to revisit that whole idea, because that’s brilliant. It was started in the 1950s and it was a new idea then, but today there’s over a hundred billion servings of instant noodles eaten every year. And it’s estimated that Cup O’ Noodles sells between 18 and 25 billion servings a year. It’s inside of a larger organization, so it’s hard to know exactly, but that’s the estimates I’ve come across. Dave Young: Dude, that’s like feeding the planet three times in one day. Stephen Semple: Right? Isn’t that crazy? Dave Young: Yeah. Stephen Semple: So, empire? Yeah. Dave Young: Yeah. There’s some guy sitting on top of that noodle money somewhere, and I guess we’re going to hear the story. Stephen Semple: So in the 1950s in the United States, food is boring. Eating out was like literally going to diners, and international food really only existed in big cities that had Chinatowns. Dave Young: Yeah. Stephen Semple: And, following World War II, there was actually a strong anti-Asian feeling in the United States. Meanwhile, back in Osaka, Japan, there’s a food crisis after the war because basically Japan has been decimated, and bread is being distributed by the U.S. and it’s really plentiful, but people wanted more traditional meals. Dave Young: They’re not used to bread. Stephen Semple: Right. It’s not part of what they normally eat. So Momofuku Ando is a 48-year-old businessperson. He’s lost his company. He went to jail for tax evasion. All sorts of bad things went on, but he’s out of jail and he’s looking to start his new business, and he sees people lined up for ramen, so there is a ramen tie in here. Dave Young: There you go, yeah. Just to be fair, I wasn’t talking about ramen from a store or from a vendor. I’m talking about those little bricks of Top Ramen. Stephen Semple: Yeah, yeah. Hold onto that. Hold onto that thought. We are going to come back to that, yes. So, ramen was created when noodles basically came over from China, and 1910 is the earliest record we could find of a ramen shop in Japan, so it looked like it was around 1910. Dave Young: Yep. The Japanese didn’t have noodles till 1910? Stephen Semple: They didn’t have the type of noodles in ramen, yes. Dave Young: Okay. See, I mean, we could go a whole nother direction on this if you wanted to, in the Japanese industrialization of them going around the world and bringing all kinds of new technology back to Japan in the early 1900s. Stephen Semple: Yes. Dave Young: Turns out, including noodle technology. Stephen Semple: Including noodle technology, and we forget how closed Japan was. Dave Young: Oh, yeah. Yeah. Stephen Semple: Basically, the only thing that was imported was silk. Right? That was about it. Very, very closed economy, and then yes, lots of … And when things changed in Japan, boy, they changed in a hurry. It went from basically medieval to industrial in like, that. It was crazy. Dave Young: Yeah. Stephen Semple: Yeah. Dave Young: I mean, you and I are both whiskey fans, and we know that the story of Japanese whiskey is the same story. The Japanese guy goes to Scotland, falls in love with Scotch whiskey, figures out how to make it, comes back to Japan and builds the Japanese whiskey industry. Stephen Semple: Yeah. Dave Young: Let’s go back to noodles. I’m sorry. I will distract us all day long. Stephen Semple: No, but it is an interesting thing. Now, the main drawback to ramen is it’s hard to make at home. The noodles need to be fresh. They’re hand-cut. They’ve got to come from shops. And so what Momofuku decides is he wants to make a ramen product that is tasty, non-perishable, easy to make, affordable, and ready in five minutes with hot water. Dave Young: Wow. Stephen Semple: That’s his goal. Dave Young: That’s a goal. Stephen Semple: On top of that, he has no culinary training. So he invests every last penny into this, because he needs something he can put into a grocery store as well on the non-perishable, because there’s few refrigerators or ovens in Japan at this time. Dave Young: Okay, yeah. Stephen Semple: And the key is the broth, and it can take days to make the broth. So here was his question. If everyone loves ramen, why is it so hard to make? And so he tries drying the noodles, then he gets the broth dried into the noodles, and he spends several years working on this and nothing seems to work. And one day, he notices his wife tempura-frying food and the batter dehydrates immediately the moment it hits the oil, because what does oil do? Removes water. So now what he does is he drops the noodle into this high-heat oil, and it creates a shell. He then takes fresh noodles, cooks them in the broth until it’s saturated, drops it into the oil, and the water is cooked out. It works. Dave Young: Wow. Stephen Semple: It works. He’s now got this dried noodle. Now he needs to get it in the store. So he starts with chicken ramen, and that’s more expensive. It’s about six times the price of regular ramen, but what he finds is people are willing to pay for the convenience. So in 1961, it hits stores in Osaka and it sells like crazy, and it’s called Magic Ramen by customers. Dave Young: Magic Ramen. I like that. Stephen Semple: Yeah, and he gets to the point where he borrows a million yen to open a factory. In the first year they’re doing 13 million packages, and the second year, 50 million packages a year. Now, to put that in perspective, 50 million packages a year, the TV dinners at that time is one half the number of sales of the amount of ramen that they’re selling in Japan, of this instant ramen. Dave Young: Wow. Okay. Stephen Semple: It’s 1962, and this idea is getting very copied. There’s now 70 companies in the space in Japan in a few short years. And some are also cheaper and the economy in Japan is still recovering, so Momofuku decides he’s going to spend a couple of million bucks and he’s going to bring this product to the United States. Dave Young: Okay. Stephen Semple: Now, the timing is really bad. In 1968, there’s a hoax letter written to the New England Journal of Medicine by Dr. Kwok that MSG is unsafe and The New York Times reports on it, and this becomes a placebo effect on all Chinese food. Dave Young: What year was this? Stephen Semple: ’68. Dave Young: ’68, okay. Stephen Semple: The letter was written on a bet by Dr. Howard Steele, who was a pediatric who was having a hard time getting published, and there was this bet that, “Oh, I bet you if you wrote something this way, it would get published,” so he creates this hoax and it gets published. Dave Young: And people still believe it? Stephen Semple: Yeah. He created this fake research facility with a made-up name, and it’s amazing. Sounds kinda familiar for the world we’re in today, and MSG is declared unsafe for years later. Dave Young: Well, my wife thinks MSG doesn’t agree with her. Stephen Semple: Well, some people, it may not. Dave Young: Maybe it doesn’t, but I don’t know. Stephen Semple: But again, that could be just a food intolerance, right? Dave Young: You don’t know, yeah. Stephen Semple: Yeah. So Momofuku travels to the United States. Here’s one of the things he figures out. He runs into a bit of a challenge with the U.S. market. He realizes he needs to do sampling, because it became successful in Japan because it was a familiar food that became convenient, right? So it was only one step away, a familiar food that became convenient. It was not a familiar food in the United States, so he decided he needed to do sampling, so he goes over to the U.S., sets up sampling in grocery stores. This anti-Asia movement is so strong, people won’t even try it. It’s too new. Dave Young: Yeah. Stephen Semple: Won’t even try it. Dave Young: And don’t know what ramen is. Stephen Semple: Right. So when he’s done, he’s got all this product left over and he decides, “I’m not going to take this product back to Japan,” so he leaves it for the staff, but what he notices is the staff are eating it, but very differently. Dave Young: Stay tuned. We’re going to wrap up this story and tell you how to apply this lesson to your business right after this. [Using Stories to Sell Ad] Dave Young: Let’s pick up our story where we left off, and trust me, you haven’t missed a thing. Stephen Semple: So when he’s done, he’s got all this product left over and he decides, “I’m not going to take this product back to Japan,” so he leaves it for the staff, but what he notices is the staff are eating it, but very differently. What he discovers is the staff break up the noodles, and put it in a coffee cup and pour in the hot water, and eat it in the break room. The recipe called for these large noodles to be put in a pot and then you transferred the pot to a bowl. Dave Young: Oh. Okay, yeah. Stephen Semple: So your Cup O’ Noodles, you know when you’re talking about the bricks of ramen? All it is is a brick of ramen, broken up into little bits. Dave Young: Sure. Well, I used to make it. I didn’t like the long noodles, so I would do the same thing just instinctively, because I’m an American from the Midwest. Stephen Semple: Yeah. What he also observed in all of this was that people called it noodles. Yeah. So they took the ramen, broke it up in little bits, put it in a coffee cup, poured in hot water and called it noodles. Dave Young: Noodles. I mean, that’s what Mom made for us when we weren’t feeling so good, right? It was some chicken noodle soup. Stephen Semple: Right. So now we have the familiar, remember? Dave Young: Yes. Stephen Semple: Successful in Japan because it was the familiar made convenient. Now we had the familiar. How do you make it convenient? He goes back to Japan, and he comes up with the idea of a styrofoam cup that you put it in. He added some vegetables, which made it a complete meal. Now, the Asian food scare was still there, but it’s not Asian food any longer, it’s a cup of noodles. Dave Young: Yeah. Brilliant. Stephen Semple: And he stopped calling it ramen. He called it a cup of noodles. And actually, originally it was called Cup Noodle and in 1973 they added the O’, so now it was Cup O’ Noodles. Dave Young: So, I mean, you could start riots in the U.S. There could be millions of idiots, that they’re going to be upset now that they were fooled into eating ramen instead of noodles. Stephen Semple: Well, I’m safely here in Canada. This is your problem to deal with. Dave Young: Yeah? I think you should put some kind of warning label on this episode. Stephen Semple: “Warning, may cause riots.” I like it. We may do that. We may do that. Dave Young: Yeah. “We’re just a victim of Big Ramen.” Stephen Semple: Yeah. Yeah. It’s one more unwanted foreign influence in the United States. Dave Young: Uh-huh. Stephen Semple: Today, the estimate is Cup O’ Noodles is like an $8 billion business, but what I found that was so interesting about this was his innovation all came from observation. Dave Young: Yes. Stephen Semple: He observed that people in Japan were eating ramen but couldn’t eat it at home for a bunch of reasons, so he wanted to make this community thing for home. He observed his wife with the tempura batter, which made for the breakthrough, had this huge success in Japan. But when he came to the United States, it was the whole thing of noticing the people eating it were doing it differently. They’re breaking it up, putting it in a cup, adding hot water. Now, there’s a business innovation lesson here but there’s a marketing lesson as well, because our greatest asset as marketers is observation of people. Dave Young: Exactly. Stephen Semple: It’s observing how people think, observing how people feel, observing how they act, observing how they react to things, and great marketing comes from observation. So does great innovation. Great innovation is seeing something on the right and pulling it over to the left. What I loved was this moment where he suddenly realized, “Wait a minute, ramen was successful in Japan because we took the familiar and made it convenient.” And then once people were looking at it like a soup, he was like, “Ooh, we make this more like a soup. We’re now taking the familiar and making it convenient, rather than making it a new food,” and I thought that was an unbelievably amazing observation. Dave Young: It is. And I think sometimes we get our heads into the books or the business or dealing with the oh, my God, the million little problems that just pop up in front of us every day, and we don’t step back to see the big picture. We don’t step back to observe. Stephen Semple: Well, we lose sight of what’s the customer actually thinking, and really that’s all that matters is what’s the customer thinking, right? What’s in their head? What’s going on in their world? How are they going to react to these things? And the more you understand that, the more you understand the human being on the other side of the … All ideas look great when you’re sitting in a boardroom with four white walls, a dropped ceiling and a spreadsheet. You can make anything work. The real thing is, how about the human being on the other side of that equation? That’s what matters. That’s what matters. Dave Young: I don’t want this to sound … Oh, I don’t care. I don’t care how this sounds. Stephen Semple: We’re already starting a riot, Dave. Go for it. Dave Young: Sometimes I get … I don’t use ChatGPT to write very much, but I will hand it something I’ve written and say, “Dumb it down.” Stephen Semple: Yes. Dave Young: “Make the sentences shorter, make this understandable to a sixth grader,” and it does a pretty decent job of helping me figure that out. Stephen Semple: For sure. Dave Young: It’s not that I’m assuming that people are stupid, but there are some people. Think about this. This is touching on MAGA territory here, but if you think about how smart the average person is, realize that half of the people are less smart than that. When you have a cup of ramen and a word that nobody’s heard, ramen, nobody knew what ramen was in the United States in the 1960s or ’70s. Stephen Semple: No, they didn’t. Dave Young: But they all knew what a noodle is. Stephen Semple: Noodle was. Yes. Dave Young: Grandma’s made us noodles forever. We like noodles. We like them in casseroles. We like them in stroganoff. That’s just beef and noodles, and noodle soup. And so if you change the word ramen, you get over yourself, you get over the fact that, “Well, people need to understand that ramen is not quite the same,” no, no, no, no, no. These are noodles. Stephen Semple: Just call it a noodle. Dave Young: Just call it a noodle. Stephen Semple: And that’s what was brilliant in the name, Cup O’ Noodles. Dave Young: Yeah. I think there are business owners and marketers that feel like the answer is to educate people. Stephen Semple: It never is. Dave Young: Never is. That hardly ever works. You need to associate your product with something they already know and understand. Stephen Semple: Attach the unfamiliar to the familiar, and we’ve talked about that a number of times in this podcast. But one of my favorite business books is Made to Stick by Chip and Dan Heath, and one of the things that they talk about is there’s six things that make a message sticky, and one of them is simple. Simple, I have a different take. I hate the term, dumbing things down. I like instead, let’s simplify it, because when a message is simple, it’s easier for everyone to absorb. It actually takes less brainpower to figure it out, and let’s face it. I’m in a world today where I’m competing with 5,000 messages a day. If it’s complicated and it takes time, it’s not that a person’s lazy, it’s not that they’re dumb. It’s, look, there’s just too much coming at them. The brain is like, “I don’t have time for that, because I got too much stuff coming at me.” So the more you can simplify it down, connect it, make it concrete, attach the unfamiliar to the familiar, the easier the brain just goes, “I get that. I understand it.” We need to make it easy because we’re competing with so much. Dave Young: No, I agree. Stephen Semple: As soon as you go down this path of I got to educate the consumer, give me a break, because I’m supposed to be educated on the food I eat, the air I breathe, the water I drink, the education, how I teach my kids, my health, my finances, my car, my air conditioning. Dude, I don’t have enough time to get educated, all that stuff. I have a busy life, and what I want to do is watch the hockey game at night. Dave Young: I agree. I agree 100% with you. And I’ll add this. There are still people that are stupid that eat three times a day. Stephen Semple: Yes, there are. There are. Dave Young: And they eat three times a day and want a Cup O’ Noodles. Stephen Semple: Absolutely. Absolutely. Dave Young: The simplification works in both directions, right? Stephen Semple: That’s the key. Dave Young: Yeah. Stephen Semple: That’s the key. Dave Young: That’s why it works so well. Stephen Semple: Right, because it wins you actually both ends of the spectrum. What it does is wins you everyone. Dave Young: Yeah. Stephen Semple: Everyone. It wins you everyone. That’s the point I want to make. Dave Young: If the sixth grader can understand it, so can the PhD. Stephen Semple: Correct. Well, and not only that. You’ll attract the attention of the PhD because they too only have so much time. Dave Young: Yeah. Simplify, simplify. Cool. Stephen Semple: This was fun. So here’s the interesting thing, Dave, is going back to your early statement of, “Oh, I didn’t eat ramen, I ate a Cup O’ Noodles.” Dude, you eat ramen. Dave Young: Now you know. You know, I never thought that the ramen had enough carbs in it, so I always crumbled a package of crackers in as well, to make it kind of a paste. Sometimes there’s just not enough carbs in it, so you just add some potato flakes. It thickens right up. Yeah, I was a master at that. Stephen Semple: You there were a connoisseur. Dave Young: You can use it as grout. Thank you for bringing us the story of Cup O’ Noodles, Stephen. Stephen Semple: We’re going to start a riot. Thanks, David. Dave Young: Thanks for listening to the podcast. Please share us. Subscribe on your favorite podcast app, and leave us a big, fat, juicy five-star rating and review at Apple Podcasts. And if you’d like to schedule your own 90-minute empire-building session, you can do it at empirebuildingprogram.com.

1. Opening & DisclaimerEmphasize admiration for Brett Young's talentClarify: this is curiosity and discussion, not shadeKey Points:Brett Young is undeniably talentedRecognizable voice from the very first noteUnique sound in country musicAlso… very good-looking and clearly in peak physical shape 2. Brett Young's Background & CredibilityPersonal connection / anecdoteBrett's Fresno State baseball daysReputation as a genuinely good, generous guyLongstanding respect within the industry 3. Introducing the Cover: “Just in Case”Brett covers Morgan Wallen's Just in CaseAcknowledge the challenge of covering a Morgan Wallen songBrett puts his own vocal spin on itVocals: no complaints, strong performance 4. The Video Concept RevealExpectation: simple guitar-and-voice coverReality: fully produced music videoDescription of the Video:Zoom/Brady Bunch–style gridBand members in different squaresBrett Young center frameBrett singing… in the showerShirtless, muscular, tattoos visibleSinging into the shower headStrong eye contact, lip-licking, sensual vibes 5. First Reactions & ConfusionInitial host reactions: “What is happening?”Showing the video to LaunaLauna's response: “Something's wrong with him”Clarifying confusion vs. criticismTrying to understand the intent 6. Audience Reaction & Social Media CommentsReading Instagram commentsOverwhelmingly positive responseMostly female fansNotable comments (e.g., “Ooh, that tongue”)Realization: many people clearly loved it 7. Co-Host Take: “It's Weird”Description of the shower setupMagnetic shower head, running waterFully clothed band members in winter jacketsBrett naked in the showerQuestioning song choice vs. video conceptOverall verdict: bizarre but memorable 8. Possible ExplanationsNot throwing shade — pure speculationIs it a fitness-flex era?Is it a bold artistic choice?Is it a marketing move?Industry Angle:Brett hasn't had a massive recent hitCurrent single not dominating radioControversial content gets people talkingMission accomplished — we're talking about him 9. “Is This a Regret Post?”Comparing to late-night, “why did I post this?” momentsDoes Brett even drink anymore?Health kick, fitness focusBand involvement suggests it was intentional 10. Final Thoughts & Balanced TakeawayWe love Brett YoungHe's incredibly talentedThe cover itself is excellentHe made the song his ownThe video is strange… but effectiveMaybe we're the minoritySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

From the RAF to the Invictus Games: Leadership, Resilience & Reinvention with Vicky Gosling OBE. This powerful episode of the Brave.Bold.Brilliant Podcast, Jeannette Linfoot sits down with Vicky Gosling; former Royal Air Force service member, Invictus Games competitor, and now Chief Strategy Officer at Auden. This is a conversation about far more than career success. Vicky shares her journey through service, challenge, and transformation; and how the lessons forged under pressure now shape her leadership in the boardroom.

Happy Monday, Store Nation.   Welcome to the Hacking Self Storage podcast. I'm your host, Dean Booty. Today, we're diving into our weekly figures across all sites. We look at how the week performed overall, including quotes, reservations, move-ins, occupancy, and revenue. Hope you enjoy this episode. Give it a listen.   Thanks to our Sponsor! Get 50% off your first 3 months with Stora: https://stora.co/dean Gavin Shields on LinkedIn: https://www.linkedin.com/in/gavinshields/   Mr Self Storage Newsletter: https://www.mrselfstorage.com/

Get ready for another BIG and BRILLIANT adventure into the world of science on this week’s Science Weekly! With snow falling across the country, we’re uncovering the cool science behind why snow is white, and then tuning into the Universe to explore the secret signals streaming across our galaxies. In Science in the News, scientists warn that great white sharks could vanish from the Mediterranean, renewable energy has smashed records across the UK, and Katherine Brown explains how the world around us shapes what we think, want and choose following the UK’s new junk food advertising ban. Then it’s time for your questions! Henry wants to know why mammals do not lay eggs, and Kirsty McCabe explains the surprising science behind why snow is white. Dangerous Dan returns with a truly strange creature from the past… the gigantic and mysterious Deinocheirus. And in Battle of the Sciences, Steven Tingay from Curtin University takes us deep into the world of radio astronomy, revealing how scientists listen to the Universe. Plus, we blast off with Space Camp to discover where weather really comes from and how satellites help us track storms, pollution and climate change. This week, we learn about: Why snow looks white instead of clear Why mammals do not lay eggs The danger facing great white sharks How scientists listen to space using radio waves Why weather satellites are so important for Earth All that and more on this week’s Science Weekly!

Dan Rolinson and Neil Dunworth discuss Aston Villa's victory in the 3rd round of the FA Cup away at Tottenham.

Chloe joins us from outside the Emirates to give her reaction to Liverpool's draw with Arsenal.

In this interview recap, Lesley and Brad explore June Suepunpuck's insights on joy, identity, and the courage it takes to pause and reassess the life you're living. They reflect on career versus calling, destination addiction, and the role grief plays in meaningful transformation. This episode is a reminder that sustainable joy grows from self-awareness—and the willingness to be honest with yourself.If you have any questions about this episode or want to get some of the resources we mentioned, head over to LesleyLogan.co/podcast https://lesleylogan.co/podcast/. If you have any comments or questions about the Be It pod shoot us a message at beit@lesleylogan.co mailto:beit@lesleylogan.co. And as always, if you're enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at LesleyLogan.co/subscribe https://lesleylogan.co/podcast/#follow-subscribe-free.In this episode you will learn about:Understanding the why behind the dream and its impact on fulfillment.The difference between building a career and honoring a calling.Why addressing grief is a necessary part of finding real joy.How to identify one good thing about today even when you're struggling.How to actively question whether the life you are living brings you joy.Episode References/Links:Pilates Journal Expo - https://xxll.co/pilatesjournalCambodia Retreat Waitlist - https://crowsnestretreats.comAgency Mini - https://prfit.biz/miniContrology Pilates Conference in Poland - https://xxll.co/polandContrology Pilates Conference in Brussels - https://xxll.co/brusselsPOT in London - https://xxll.co/potHow To Find Joy Podcast - https://howtofindjoy.buzzsprout.comJune Suepunpuck's Website - https://www.joyguidejune.comSubmit your wins or questions - https://beitpod.com/questionsOnline Pilates Classes on Youtube - https://www.youtube.com/@OnlinePilatesClassesEpisode 559: David Corbin - https://beitpod.com/ep559 If you enjoyed this episode, make sure and give us a five star rating and leave us a review on iTunes, Podcast Addict, Podchaser or Castbox. https://lovethepodcast.com/BITYSIDEALS! DEALS! DEALS! DEALS! https://onlinepilatesclasses.com/memberships/perks/#equipmentCheck out all our Preferred Vendors & Special Deals from Clair Sparrow, Sensate, Lyfefuel BeeKeeper's Naturals, Sauna Space, HigherDose, AG1 and ToeSox https://onlinepilatesclasses.com/memberships/perks/#equipmentBe in the know with all the workshops at OPC https://workshops.onlinepilatesclasses.com/lp-workshop-waitlistBe It Till You See It Podcast Survey https://pod.lesleylogan.co/be-it-podcasts-surveyBe a part of Lesley's Pilates Mentorship https://lesleylogan.co/elevate/FREE Ditching Busy Webinar https://ditchingbusy.com/Resources:Watch the Be It Till You See It podcast on YouTube! https://www.youtube.com/channel/UCq08HES7xLMvVa3Fy5DR8-gLesley Logan website https://lesleylogan.co/Be It Till You See It Podcast https://lesleylogan.co/podcast/Online Pilates Classes by Lesley Logan https://onlinepilatesclasses.com/Online Pilates Classes by Lesley Logan on YouTube https://www.youtube.com/channel/UCjogqXLnfyhS5VlU4rdzlnQProfitable Pilates https://profitablepilates.com/about/Follow Us on Social Media:Instagram https://www.instagram.com/lesley.logan/The Be It Till You See It Podcast YouTube channel https://www.youtube.com/channel/UCq08HES7xLMvVa3Fy5DR8-gFacebook https://www.facebook.com/llogan.pilatesLinkedIn https://www.linkedin.com/in/lesley-logan/The OPC YouTube Channel https://www.youtube.com/@OnlinePilatesClasses Episode Transcript:Lesley Logan 0:00  You learn from what you did, and you do better the next time. And we have to allow for that, and we can't be so afraid of people who could take advantage on either side that we don't do anything at all. Lesley Logan 0:11  Welcome to the Be It Till You See It podcast where we talk about taking messy action, knowing that perfect is boring. I'm Lesley Logan, Pilates instructor and fitness business coach. I've trained thousands of people around the world and the number one thing I see stopping people from achieving anything is self-doubt. My friends, action brings clarity and it's the antidote to fear. Each week, my guest will bring bold, executable, intrinsic and targeted steps that you can use to put yourself first and Be It Till You See It. It's a practice, not a perfect. Let's get started. Lesley Logan 0:50  Welcome back to the Be It Till You See It interview recap where my co-host in life, Brad, and I are going to dig into the delightful convo I had with June Suepunpuck in our last episode. If you haven't yet listened to that interview, feel free to pause us now go back and listen to that one. Brad was obsessed with it. He interrupted my work three times a day to tell me how much he appreciated it. So you should go listen to it and then come back and join us, or keep listening and then go listen to that one. Lesley Logan 1:15  Today is January 8th 2026, and it's War on Poverty Day. Brad Crowell 1:20  War on Poverty Day. Lesley Logan 1:21  Okay, ready for it. Annually, on January 8th, we reflect on the impact of the legislation first introduced in 1964 by President Lyndon B. Johnson that collectively expanded economic opportunity through anti poverty, health, education, employment policies. I mean, we can't cosign on this more, I think. Lyndon B. Johnson's War on Poverty was primarily established by the Economic Opportunity Act of 1964.Brad Crowell 1:46  This is a this is a bit nerdy here, but there's a reason to give a little (inaudible). So the EOA.Lesley Logan 1:51  We're gonna rant in a second with some of you like that. But we got to get you on the same page with us. So created the Office of the EO,Brad Crowell 1:59  the Office of Economic Opportunity. So the EOA was the Act created the OEO. So the Office of Economic Opportunity. Lesley Logan 2:07  I guess I thought it was in a office of, like, OEC, but anyways, I don't know what I'm talking about. So I could never work in government, because I get confused with the letters real quick. So Office of Economic Opportunity, OEO, that's like a song, oh, e, o, oh. Anyways, to oversee new programs, I did not take my focus meds today. Key initiatives include the job corpse head. Key initiatives included the Job Corps, Head Start and community action programs, along with funding for vocational training, college work study and local development. Subsequent legislation and programs expanded on this foundation, including the permanent Food Stamp Act of 1964 and the passage of Medicare and Medicaid in 1965.Brad Crowell 2:31  Yeah, so it's possible that you might have heard of the Job Corps. You probably heard of Head Start. You may or may not have heard of community action programs, but you've definitely heard of food stamps, and you've definitely heard of Medicare and Medicaid, right? So all of these came out of LBJ's, War on Poverty program, which included the Economic Opportunity Act of 1964 and.Lesley Logan 3:08  And if you have, if you're not, if you never had experienced like food stamps or Medicare or Medicaid, right? Medicaid is for the babies and Medicare is when you're older, if I'm correct, if you haven't ever had experienced that it might be really easy to not know how people are served by that, how much they're served by it, like, how do they get that? And so if you have any reasons to go, I can't believe they're paying this much on food stamps, I highly educate would educate yourself on how hard people have to work to get these things.Brad Crowell 3:33  Well, we're talking about, we're talking about poverty here. Right? And so, you know, the reality is that it's a it's, it's actually really, really challenging to get out of poverty. Right, 10% of our country currently 11, it's moving up to like 11% or something, is in the place where we would consider them in poverty.Lesley Logan 3:51  Yeah. And if you want to know what that is, I think the US government considers you in poverty if you make under $20,000 as an individual, which, by the way, is $0 like that. How I don't even know where you're living, that you can afford the food at the grocery store and gas and any part of life. So you know, if you are in that place, a lot of people are working full time jobs ending poverty. Brad Crowell 4:15  For a family of four in in the United States in 2025 the Federal Poverty Level is an annual income of $32,150 or less. Lesley Logan 4:24  How do you feed how do you feed four mouths on that amount of money? Brad Crowell 4:24  For the whole year. Lesley Logan 4:24  Yeah, I don't even understand that. Brad Crowell 4:24  Like that's enough for the food. What about. Lesley Logan 4:24  Well. And then we, and then there's these people have the nerve to tell those people, well, they should just eat healthier. How are you affording lettuce and eggs on that amount of money? And then also. Brad Crowell 4:40  You're able to afford a fast food meal because it's $1. Lesley Logan 4:43  Because it's $1. Brad Crowell 4:44  And that's why it's crap.Lesley Logan 4:45  Yeah, so let me just finish our notes, and then we can (inaudible). One definition of poverty is not have enough resources for your basic needs, and it's a huge impact on people's lives in society. It's a huge impact on society. People think all the time like, oh, I don't want to pay for immigrants to have health care. Well, you don't, but you certainly pay when they go to county, when you go to them, they go the hospital, you pay. So, like, we have, we, I actually don't think a country can be rich if you have all.Brad Crowell 5:09  Let's just make a distinction there. We're not paying for, we're not paying for immigrants to have health care, in the sense of, like, are they on insurance going to the doctor. If they go to the emergency room, yes, right, if they go to jail, yeah, we're paying for that, too. Lesley Logan 5:25  And by the way, if you were traveling a different country that happens to have healthcare for all of their people, you also don't pay like my friend, yeah, as a visitor, my friend had an emergency surgery. They fell in the Netherlands in a race, and they did this crazy surgery that would have costed her so much money, no bill. Anyways, that's another day, another day's holiday. So recent studies show that suggests that the poorest states have a poverty rate of up to 18%. I think we can guess what states those are. Poverty can happen to anyone. This is very important. Poverty can happen to anyone, whether it's students who rely on scholarships to claim their right to education, seniors struggling with rising health care costs, or large families struggling to get food on the table. Poverty is a problem that over 40 million Americans are fighting against on a daily basis, and we'll just say as of 2024 we were down to 10.6% from 19% of our country beneath the poverty line in 1964.Brad Crowell 6:18  Yeah, so in 1964 so effectively, like, if you go back and look at the 30s, where there was the Great Depression, they did all of these government programs to help the country, because everything was in the toilet, right? Well, 30 years later, in the 60s, there was a 19% poverty rate, and it was a problem. And so how could they address these problems? They they put into like, that's how LBJ ran on the war on poverty, and he started to implement these things to support the country, right? And it's taken a long time for us to get down to 10% poverty, 10 and a half percent, yeah, you know. And that was what was happening as of last year. And now things are shifting in the wrong direction. Lesley Logan 6:57  Yeah. And there. And also, by the way, we were, we were recording this before the Thanksgiving holiday. And so what we do know is, on January 1st, everyone's healthcare bills are going up. Ours, we are very lucky that ours only went up 3000 for the year, for the two of us.Brad Crowell 7:09  Yeah, it's, well, it's 25%. Ours went up 25%.Lesley Logan 7:12  Yeah, that is insanity. That is insanity. And can we afford it? Sure, we're just gonna invest less in our retirement, I guess. Like, you know, it's not like, it's that money just doesn't come from somewhere. And what I also know is that there are people in certain states that theirs is going up 48%, and some people are making $85,000 a year. Their health insurance is going to cost $44,000 a year. So we're going to see poverty go up. And if we don't start thinking about it as a way that, like, I think that a lot of people think about people taking like they get these things, and they're taking from the government, and that's coming from your tax dollars. But if we don't help people get ahead, they will always be taking in different ways, right? And so your crime will go up. Why? Because people have to sleep and eat and be warm like they just have to. So we have to think of it as a holistic thing. And I really think that I love what LBJ did, and I love that we're honoring this. And I think like we could be doing so much better by now. I feel like if LBJ was alive, I would hope he'd be disappointed that we don't actually have preschool for every child in the US for free, like Head Start in Vegas, my nail tech, it's a lottery. So some of her kids got Head Start, and some of her kids didn't. And she's like, Lesley, I can tell you a difference in my children my kids can read levels above where their greatest and some of them are behind and and she's like, I can't, I can't teach them that that's not something I didn't teach them, that they learned that at school when they got to earlier. So I just think that we could be doing a better job, and especially, like, we should be thinking about people who'd have less than us and not, how do we give them more? Like, yes, any more money, but how do we actually set them up so that they can do other things? They need trainings, they need childcare. They need it to be they need busses to be free, you know, like, there's just different things we can do. So anyways.Brad Crowell 8:58  Yeah, it's that this is this is a tough thing, you know, like, if you look at the I'm not going to keep going, because I could keep going on. But this, this is definitely a challenging thing. I'm, you know, I'm glad that we have attempted to address it over the years. I don't admit, I don't, I can't, I can't convincingly say that we've done an amazing job of the process of doing it, you know, like, but I, but I think the intention is the right intention, and we should be always looking for ways to make it better. Lesley Logan 9:22  And also, I think, you know, that's exactly the right line, like we're just always looking for ways to make it better, you're going to have people who are going to have nefarious acts that they're using the money for or not doing it correctly. You cannot always be thinking only about those people, because they're always a small percentage. You have to be thinking about the greater good. And then when you figure out how people are usurping the system or doing different things. Okay, you make changes.Brad Crowell 9:43  Well, let's, let's talk about this like I think this is important, because there's always going to be someone taking advantage of the system. But I think even defining it as a percentage seems misleading, because I would imagine the numbers are minutes. We're talking 40 million people in the United States are considered poverty line or below. 40 million people. So even if 10,000 people are taking advantage of it, that sounds like a lot of people, but the percentage is microscopic compared to 40 million.Lesley Logan 10:05  Correct. And also, I wasn't even thinking about the people like this is, right, I think people are thinking about the people on food stamps or whatever, like the Reagan years of all that disgusting rhetoric, but I was actually thinking about, like, the companies that are pretending to help people, to get the government money to do these things, I was actually thinking about like, you know, there are people who can say, Oh, I'm going to do these things with this program and get that money, but I think you just you, you learn from what you did, and you do better the next time. And we have to allow for that, and we can't be so afraid of people who could take advantage on either side that we don't do anything at all? Brad Crowell 10:43  Yeah. Okay, well, hey, thanks for joining us on that journey. That was a journey, that was a history lesson. Lesley Logan 10:48  I just get really upset about this. I was poor. I was so poor, you know. And I was, I guess I was lucky that my parents weren't on any of these stamps, whatever, because they had family to help. But, like, this is how my life started, so I can't even imagine, was, like, if they didn't have that help.Brad Crowell 11:02  Yeah, yeah. Well, I appreciate your passion, and I think it's important. I love it. I really do. I mean. Lesley Logan 11:09  Well, I mean, like, I would, I would not have gone to college had my best friend's parents not cosign a student loan. You know, like, I happen to have those people, and that's why I get to be where I am today. So I'm, I think that, like, I think a lot of people don't realize how close they were growing up, or people in their lives were to being poor, like impoverished. So, January, hi.Brad Crowell 11:30  Let's talk about upcoming events. We're shifting gears. Lesley Logan 11:33  We're home, today we're home. Brad Crowell 11:34  It's January. Today is the eighth we just we are pulling in from tour tonight. Lesley Logan 11:39  We are fixing the roots, changing the nails. Well, they're my nails, but they're getting new they're getting an update.Brad Crowell 11:45  Yeah. And then tomorrow. Lesley Logan 11:45  We drive down to Huntington Beach. Brad Crowell 11:45  We hit the road again. Lesley Logan 11:46  We're leaving Bayon, we're leaving Bayon, and we're we're driving to Huntington Beach for the Pilates Journal Expo. You can go to xxll.co/pilatesjournal. I don't know why I stuttered there, but I thought I said them. That's completely wrong. xxll.co/pilatesjournal. So if there's any spots left, you should totally join us there. There's like, the lineup is insane. Brad Crowell 12:08  Yeah, it's gonna be awesome. Lesley Logan 12:09  The lineup's insane. Then, oh, you know what? We'll tell you this, but I'm pretty sure tomorrow it releases. So you want to get on the waitlist for next year's Cambodia retreat, because.Brad Crowell 12:20  No, this year's. Lesley Logan 12:21  This year's, oh, it's this year. Well, you need to change that copy, my friend. You want to get on the waitlist for this year's Cambodia retreat details. We'll be having early bird presale right now. In fact, if my memory serves me correctly, it starts tomorrow, but only for those on the waitlist, crowsnestretreats.com is where you go. Brad Crowell 12:40  I thought it was the 12th, but it could be the ninth. Lesley Logan 12:43  I think it's the ninth. Brad Crowell 12:44  Anyway, get on the waitlist, crowsnestretreats.com you'll find the waitlist there. Lesley Logan 12:46  This is what happens when we're recording early. Okay, then next month we have Agency Mini. It'll be happening this year's February, and you want to get on the waitlist for that, for it prfit.biz/mini who is it for? It is for the teachers, Pilates teachers and studio owners who work for themselves or want to, and they want to have ease in their business, without the overwhelm, and they actually want to be in control of things and not feel like they're always like reacting, because that's annoying in the business. So pfit.biz/mini we only are doing Mini, I don't know, maybe twice this year, but for sure, one. Brad Crowell 13:17  The plan, the plan is two times in 2026. Lesley Logan 13:19  Okay, great. Well, you don't want to miss this one. You'll go, oh, I'll do the next one because that could be, that could be the fall. I don't even know what it's going to be. Oh, it's going to be the fall. We could find out on the flight.Brad Crowell 13:26  Yeah, end of Q3 beginning of Q4. Lesley Logan 13:30  And then. Brad Crowell 13:30  So, but the point is this, why wait another six months? It's, we're talking it's early it's going to be early bird. Lesley Logan 13:38  By the way, it's only $25 when it's early bird, and it's $65 full price. If what we teach you makes you an extra. Brad Crowell 13:43  $25 Lesley Logan 13:46  Over six months. No, I was gonna say, do the math like, okay, six months is what? 26 weeks? 26 weeks, right? 24 weeks this I'm not a mathematician, so 24. Let's say, let's just say, all we do is make you an extra $100 a week. That's $2,400 you're fucking welcome, for 25 bucks go to prfit.biz/mini then in March, Brad and I are taking off to Europe for a month. I'm teaching the Poland Controlology Pilates conference with Karen Frischmann, xxll.co/poland and then the next week, where Karen and I are in Brussels. Brad's joining us along for the ride. xxll.co/brussels we're super excited about both events are selling really fast. I think our sessions are very much taken in Brussels, but there might be some spots left in Poland and then, okay, we've been saying, like, I don't know if we can announce it yet. I don't know. Well, here's what I do know. As of December 2nd, it was official to announce that we were going to be in London. So it's a few can now buy your ticket. And I don't know if the early bird is happening still or not, because I don't know anything, but I do know we'll be there. And I have workshops, I have a booth, you going to want to go to xxll.co/pot, so go there. Okay. Brad Crowell 15:00  Awesome. Lesley Logan 15:00  We have an audience question. I promise not to take too long.Brad Crowell 15:02  We sure do. Yeah. Instagram, (inaudible) reached out asking if OPC has a certificate of training online, and she said she wants it to be a Pilates instructor, mostly for knowledge. So she's not trying to be a teacher. She wants it as a practitioner to know specifically for herself. Do we have any recommendations? Lesley Logan 15:24  Well, I love this question, because I always want to do this with Anthony for yoga, like I always wanted him to teach a yoga training, but just for people who just wanted to learn it better and not be a teacher, because almost every teacher training that I've ever heard of in life is going to teach you how to teach it. And so what I would say is I don't know of a program that does that, especially online, that's going to be solid that I know about. I know that the Pilates Center out of Boulder does have online trainings, but again, they're going to train you to teach it, and there's going to be requirements for you to teach it. So what I would probably also just encourage you to do, because this is something that I realized now that we've trained with Anthony for over 10 years, is that the more you just do classical Pilates with us at OPC, you will become more educated and knowledgeable about the practice, especially for your body. So what I would actually suggest, and I know this sounds like a shameless plug, but seriously. Now at OPC, we follow Joseph Pilates' orders on all the pieces of equipment. And yes, there's other equipment that we don't talk about in OPC classes, but you can always ask us about them. And you can take advantage of the FFF and submit videos of you doing exercises, and I will give you specialized feedback for your practice so you're more knowledge about your body. You can come to the live class every month, and ask questions for your practice, and I will answer that for your body, and you can get the flash cards. So you do those things.Brad Crowell 16:46  So do, do we have a certificate of training online? No, but I don't know that you need one the tools that we've created will will support you in your goal, yeah, which you know we're assuming is to further your personal practice. Lesley Logan 17:01  And if you're like, I don't want to pay you a dime, LL, great. Our YouTube videos are free. Go have fun. You can do it between the flash cards and the YouTube videos. You can really understand it for your practice. You don't need to pay thousands of dollars for training where you only want half of the information. That's what I would do. If you would like to ask me a question. You can go to 310-905-5534, you can text us, call us, or you can go to beitpod.com/questions and send one in. Brad Crowell 17:24  Love it. Lesley Logan 17:25  And you can send your win in because I really love seeing those. All right. Brad Crowell 17:29  Stick around. We'll be right back.Brad Crowell 17:31  All right, now, let's talk about June Suepunpuck. Okay, June is a joy guide. She's a speaker, and she's the host of the How to Find Joy Podcast. She helps high achieving, heart-led leaders who have reached the top and still find themselves asking, is this it? Or what's the point? With a background in psychology and tools like human design and nervous system healing, June guides people through the process of reassessing their goals, addressing destination addiction of finding fulfillment in daily life rather than in the next achievement. This conversation lit me on fire because I, I'm I'm telling you, we've had a handful of other guests that talked about joy, and we had the doctor who was doing the research on it, and I was, like, really intrigued by that, but I don't know this. I really connected with the way that she talked and spoke and the things that she dug into. So I'm very excited to discuss this. So tell me what you loved about this convo.Lesley Logan 18:33  Okay, so we, I mean, there's so many different things, but like, I really love that she found a way to articulate the difference between, like, a career versus a calling. And that, like, you know, once you figure out what your calling is, it becomes, oh, it becomes really clear, like, this is the point. She said, like, this is the point, why we do it. I also love that she emphasize differentiate, differentiating between career versus calling, because it's, like, the important, because it's a why behind the dream, and it will determine if the result, the resulting fulfillment, will be fleeting or sustainable. So because if you're not clear on the dream, then it's really easy for us to, like, have an achievement, and then literally, three minutes later, go on to something else and a whole other feeling, like we've all done that, right? We're like, have this amazing high. And then you need a text message like, oh, fuck, right. And then, like, the high is gone. Where'd the high go? It's just totally gone. So, you have to have that clarity. Because I will say, like, I feel like I'm very much doing my calling. And the more I get clear on, like, not just what we what I know, I've always known what we're doing and why we're doing it, but the more you work on it, the more you're like, oh, I can make this better. Oh, we this could be the next thing that we do. And even on the hardest days you feel fulfilled, is more sustainable than like, going with the highs and lows of the business, like, I can have a good day only when the business has a good day. Brad Crowell 19:52  Yeah, I think, I think, like to clarify the career versus the calling thing. You know, it's put it into context, I think. She specifically meant. Mentioned her the influence of her parents on her college direction, you know, which is very typical for a first generation American, right? Her parents emigrated here. She was born here, and then what did they tell her, you got to be a doctor, basically, right? Lesley Logan 20:17  I know I had friends whose parents like, you can do whatever you want. I'm like, what? I'm not a first generation American. I was the first person to go to college like you figure out a degree that pays this bill back. That's what you have to do. Brad Crowell 20:28  Well, the the so for her, she, you know, it's like, now, go pursue your goals is what she said. And I listened to that part twice because I thought this is really interesting, you know, because she started saying, well, are these actually my goals? I don't know that these are my goals. I don't know. Am I excited about this at all? Right? This is going to put me on a career path that's going to make me probably the money that, you know, my parents want me to have, which is great, or the whatever that my parents want to have, awesome. But you know, is this my calling? And the answer is most likely no. So career versus calling in that sense, right? And she said, why are we doing the career? What is it about it? Right? We're, we're been told, Well, that's going to get you the financial independence, the house, the car, the money, the whatever, you know. And then, because you're in a parent child relationship, you know, how are you supposed to say, No, that's tough, right?Lesley Logan 21:20  Yeah, oh, I don't think, I don't even know that you she had the opportunity to you just, you don't have the life experience to know you can.Brad Crowell 21:27  Yeah, sure, and, you know, and then and then, and then, and then, what happens? Then, like, you know, you have your midlife crisis, and you're like, I hate everything about what I'm doing, you know, because once you've gotten the money, once you've had the time in the career. Does it make you happy? Probably not. Probably not. So now you're disenchanted, because you're like, Well, what the hell I thought that when I got here, it was going to be different. I was going to feel happy and fulfilled and better and ready to go, and I'm not. I don't feel that at all. So now, why am I doing it? And that's when people blow up their lives. And I really appreciate it when you and her were both talking about this moment where kaboom, right, quit everything, all of it, or it fell apart around you, you know, like in your case, it started with one decision you made, and then all these other things happening on top of it.Lesley Logan 22:13  Yeah, I like detonated something, and then like that detonated a lot of things. Brad Crowell 22:13  Yeah. So, you know, and I appreciated you sharing your story then, because I thought that was really, really awesome. But you know, the differentiating between the career versus the calling is important because of the why behind the dream and really knowing the dream. How do you know your dream? You need to know yourself, right? And that's, that's really tough.Lesley Logan 22:39  Yeah, I mean, like, I think that's where people are really struggling, is, like, getting to know themselves. I don't think, like, I think that a lot of people have been being, especially women who listen this podcast, right? Like, like, they have been trying to be the perfect daughter, perfect wife, perfect sister, perfect employee. Like, don't take up too much space. And like, now they're, they're 40s plus, and they're like, I'm fucking tired of that. But then it's like, okay, what? Okay, then, who am I? Right, right? Yeah, you know. So it's not, it's not the easiest thing, but I think it's the most essential thing to figure out.Brad Crowell 23:12  Yeah, yeah. 100% and, and, you know, so, and then there's a couple of other paths here, right? If you've hit that point of, like, I hate what I'm doing, you know, and you make a change, you know, there's, it's terrifying, it's scary. There's all these things. And that's when I, when I was really, you know, intrigued, because she said, yes, I coach people on finding joy. But I'm actually also like, a grief coach too, because when you make a change, there is grieving that happens. It just does, like, there's no way around it, right? And so what I really liked, when she was talking about this, she said, you can't it's kind of like what Anthony said, you can't have, you know, war without peace. You can't have light without dark. You can't have good without bad, right? You can't have these things. You need that polarity and joy was, was reiterating that. She said experiencing deep grief is actually necessary, because you wouldn't have understood how joyful you can be if you haven't personally experienced those dark places. I mean, I personally connected with this in my with my journey, with my story, where my, you know, I thought I was happy with my my old relationship, everything went to ship, and then I was incredibly set right, and now I have this marker in my life where I'm like, I am so much in a different place from where I was after that. And I can, I can measure against that and go barometer of in the shit versus not even close to that anymore. I am very happy today with who I am now because I had that negative experience, so.Lesley Logan 24:52  Yeah, I do think like and I think, I think it's really easy when you're in the grieving part to just go, Well, this is all happening for a reason. Correct it is. It doesn't mean you don't, you skip the part where you feel it, you know, like, and I also think it's really easy for us to want for others to not feel those things. We're like, trying to help people out in our lives from like, we try to make sure they don't make the same mistake as us. And so then we end up telling them things that make them just like, doubt what they're doing, and it's so important that, like, I remember one of the coaches we had said you can't take someone's rock bottom away, and I think that, like, you've got to be there for people when they hit it, but you kind of got to let people experience it, otherwise they're going to hit it again.Brad Crowell 25:34  Yeah, but I think there's a second step here, and I think I agree with you 100% and I think it's important for you can't take away someone's rock bottom, no, because otherwise you're just enabling them. And they're gonna they're never gonna change or learn or transform. But there's a second part of transformation after you hit the rock bottom, you have to address the grief.Lesley Logan 25:54  That you will that goes back to what June was saying. You have to. A lot of people, don't, I think they just like, want to skip over to the feeling good part.Brad Crowell 26:01  Right. And, and addressing the grief is where the self-reflection happens, the the analysis of, where were you and that you know, where were you before the shit? How did you get into the shit? Like, how do we not want to be in the shit, and now that we're now, how do we get out of it, right? And, and there's a lot of, that's right.Lesley Logan 26:01  Who do we need to see or who are you going to ask for help or. Brad Crowell 26:24  Self-reflection. Lesley Logan 26:25  Yeah, I will. There you go. That goes back to the same other thing as, like, people don't know themselves. This helps with that, because you, you, well, it's inside you, but you can't always articulate it, like, sometimes it comes out better in a journal.Brad Crowell 26:40  Yeah, sure. I mean, there's a lot of different methods to to get it out of your head, get it out of your you know, subconcsious. Lesley Logan 26:45  There was that one guy who tries to grab a journal, but close your eyes and just write what was coming up with your eyes closed. Lesley Logan 26:50  Oh, that's interesting. Lesley Logan 26:51  It was like David, somebody on the pod, like David Grove Gore Groban. Starts with a G. It was in the last 100 episodes.Brad Crowell 26:51  It's in the last 100 episodes.Lesley Logan 26:51  But I liked it. I like the idea of that, like there's different ways to do self-reflection. And when you self reflect, it allows you to know yourself, which allows you. Brad Crowell 27:08  Corbin. Lesley Logan 27:09  Corbin, not Groban, okay. So you can the more you know yourself, the more you're gonna understand, not just like your calling, but also how you experience joy and grief. Yeah.Brad Crowell 27:22  Yeah, awesome. Well, anyway, I, I, I would suggest going back and watching this episode again or listening to this episode again. Really, really awesome. Lesley Logan 27:30  She's so authentic. I really enjoyed her. Yeah.Brad Crowell 27:33  Yeah, and also very willing to be transparent. That's great. Lesley Logan 27:37  Yeah I was like, whoa. So, like, I so appreciate her transparency, because usually people come on and they like, be her like, they, like, they, they, for lack of better word, like, like, they whitewash the experience. Like I was here and now I'm here, and it's like, okay, but hold on, how do we get here? And they like, are so good at like, going around it? And she's like, nope, this is the it. This is how it was. And I, I really enjoyed that.Brad Crowell 27:58  Yeah. Well, stick around. We'll be right back, because we have some great be it action items from June. Brad Crowell 28:05  Welcome back, welcome back. Let's talk about those Be It Action Items that we got from your conversation with June. So what bold, executable, intrinsic or targeted action items can we take away from that convo? She suggested journaling, but she gave some very specific journaling tips, which we love here. Lesley Logan 28:25  She's a fan of the show, so she knows the rules. Brad Crowell 28:27  Although, yeah, yeah, absolutely, although, ironically, she was, she was myth-busting the perfectionism. I was really interested in listening to her first season of her podcast because she was trying to, like, break down the steps of how to be joyful. And in season two, she's basically already decided there's no one way to do it. And this entire way that I thought that I was creating in season one, I don't think I agree with myself anymore, and I was laughing about that. So sorry, perfectionist, but this, I thought, was a very actionable tip. She said, identify one good thing about today. One good thing about today. It's not a gratitude journal. This is she because she believes that gratitude is very hard to reach when you're struggling. So you're just identifying one good thing about today. You're focusing on only the one good thing, such as, I woke up tonight, or I woke up today. You know, provides a vital step on the path towards joy, even when deeper feelings of appreciation or joy feel very out of reach. So thought that was a great simple like just baby step kind of a thing to to support, especially if you're looking at everything as scary or frustrating. So, yeah. What about you?Lesley Logan 29:36  Okay. This is huge. I think this is amazing. Ready? Stop lying to yourself. That's what she says. Be It Action Item. We've never had anyone say this. And I was like, yeah, actually, that's probably the best way to be it until you see it. Stop lying to yourself. Where are you lying to yourself in your life? You need to get honest. You must figure this out. And she said, actively question the life you are currently living by asking, are you living this life that is your dream? Is it expired? Does it still even bring you joy? And so there's ways to find yourself and discover this new version of yourself that can support by reaching you can get support by reaching out to her and get support and go to therapy. But I love this, like, where am I living? Is this the life that I wanted to live? Is it the life that I wanted to live while did it expire? Did I did I move on from a new life to a new life? Does it even bring me joy? We only get this one life, you know, that's what we know.Brad Crowell 30:29  I remember this made me think back to my childhood dream, where they're like, what do you want to be when you grow up? You know, and everyone's like an astronaut, firefighter.Lesley Logan 30:38  My sister said, an adult. Brad Crowell 30:39  Brilliant. I told everyone I was going to be a professional soccer player, and I was preaching that since I was, like, six years old and. Lesley Logan 30:48  You mean, you could have done it, babe. Brad Crowell 30:49  I could have done it, except that when I got into high school and I was 75 pounds, it was pretty tough for me to be able to muscle people off the ball. So it became pretty, pretty quick that physically, it was gonna be really challenging for me to be able to compete. Lesley Logan 31:04  But look at you now. Brad Crowell 31:05  Look at me now. Lesley Logan 31:06  You, maybe you're, maybe you're a late bloomer.Brad Crowell 31:09  Pro soccer. Here I come, 43 I got this. Lesley Logan 31:12  Require you to be so consistent. Brad Crowell 31:15  But I, but I, yeah, which, which you know that's, well, that's my MO, consistency, but, but here's the here's the reality is that I also wasn't really enjoying it in my teens as much anymore. When I was a kid, all I wanted to do was soccer. I loved it. I went out, I juggled, I did the backyard thing, all that stuff. I was excited about it. But when I got in my teens, I was not as excited, not as enthusiastic. I was doing it because I thought I had to. So, you know, it was interesting to shift. Same thing happened with my music career, where I was like, I define myself as a musician. This is the only thing I actually ever want to do with my life. And then years later, I was like, well, I kind of want to do other things too. You know, is this really giving me the joy? And there are definitely pieces of the music element that I missed, don't get me wrong, for sure, but also too, I'm so grateful that I was willing to redefine who I am, how I am, because it really wasn't bringing me the joy that I thought it was and or that it initially did. So yeah, yeah, stop lying to yourself. Very, very tough. Lesley Logan 32:14  I love it. I'm Lesley Logan. Brad Crowell 32:15  And I'm Brad Crowell.Lesley Logan 32:16  Thanks so much for listening to this, you know, our rants, to our favorite takeaways, to our episodes. Who are you going to share this episode with? I would certainly share June's first and then this one. And because your friends need to hear it, they need to hear these Be It Action Items. They need to hear these things and it allows us to have not just friendships where we cheer each other on, but friendships we can hold each other accountable. So we can be it till we see it together. So you know what to do, until next time, Be It Till You See It. Brad Crowell 32:46  Bye for now. Lesley Logan 32:42  That's all I got for this episode of the Be It Till You See It Podcast. One thing that would help both myself and future listeners is for you to rate the show and leave a review and follow or subscribe for free wherever you listen to your podcast. Also, make sure to introduce yourself over at the Be It Pod on Instagram. I would love to know more about you. Share this episode with whoever you think needs to hear it. Help us and others Be It Till You See It. Have an awesome day. Be It Till You See It is a production of The Bloom Podcast Network. If you want to leave us a message or a question that we might read on another episode, you can text us at +1-310-905-5534 or send a DM on Instagram @BeItPod.Brad Crowell 33:24  It's written, filmed, and recorded by your host, Lesley Logan, and me, Brad Crowell.Lesley Logan 33:29  It is transcribed, produced and edited by the epic team at Disenyo.co.Brad Crowell 33:34  Our theme music is by Ali at Apex Production Music and our branding by designer and artist, Gianfranco Cioffi.Lesley Logan 33:41  Special thanks to Melissa Solomon for creating our visuals.Brad Crowell 33:44  Also to Angelina Herico for adding all of our content to our website. And finally to Meridith Root for keeping us all on point and on time.Support this podcast at — https://redcircle.com/be-it-till-you-see-it/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Dr. Monty Pal and Dr. Hope Rugo discuss advances in antibody-drug conjugates for various breast cancer types as well as treatment strategies in the new era of oral SERDs for HR-positive breast cancer. TRANSCRIPT Dr. Monty Pal: Hello, and welcome to the ASCO Daily News Podcast. I'm your host, Dr. Monty Pal. I'm a medical oncologist and vice chair of academic affairs here at the City of Hope Comprehensive Cancer Center, Los Angeles. Today, I'm thrilled to be joined by Dr. Hope Rugo, an internationally renowned breast medical oncologist and my colleague here at City of Hope, where she leads the Women's Cancers Program and serves as division chief of breast medical oncology. Dr. Rugo is going to share with us exciting advances in antibody-drug conjugates (ADCs) that are expanding treatment options in various breast cancer types. She'll also address some of the complex questions arising in the new era of oral SERDs (selective estrogen receptor degraders) that are revolutionizing treatment in the hormone receptor-positive breast cancer space. Our full disclosures are available in the transcript of this episode.  Dr. Rugo, welcome, and thanks so much for being on the podcast today. Dr. Hope Rugo: Thank you. Pleasure to be here. Dr. Monty Pal: So, I'm going to switch to first names if you don't mind.  The first topic is actually a really exciting one, Hope, and this is antibody-drug conjugates. I don't know if I've ever shared this with you, but I actually started my training at UCLA, I was a med student and resident there, and it was in Dennis Slamon's lab. I worked very closely with Mark Pegram and a handful of others. This is right around the time I think a lot of HER2-directed therapies were really evolving initially in the clinics. Now we've got antibody-drug conjugates. Our audience is well-familiar with the mechanism there but tell us about how ADCs have really started to reshape therapy for HER2-positive breast cancer. Dr. Hope Rugo: Yeah, I mean, this is a really great place to start. I mean, we have had such major advances in breast cancer just this year, I think really changing the paradigm of treating patients. But HER2-positive disease, we've been used to having sequenced success of new agents. And I think the two biggest areas where we've made advances in HER2-positive disease, which were remarkably advanced this year in 2025, have been in antibody-drug conjugates with trastuzumab deruxtecan and with new oral tyrosine kinase inhibitors (TKIs) that have less of a target on EGFR and more on HER2, so they have an overall more tolerable toxicity profile and therefore a potentially better efficacy in the clinic. At least that's what we're seeing with these new strategies that we couldn't really pursue in the past because of toxicities of the oral TKIs. So, although our topic is ADCs, I'm going to include the TKI because it's so important in our thinking about treating HER2-positive disease. In the metastatic setting, we've seen these remarkable improvements in progression-free and overall survival in the second-line setting with T-DXd, or trastuzumab deruxtecan, compared to T-DM1. And then sequencing ADCs with giving T-DXd after T-DM1 was better than an oral tyrosine kinase or a trastuzumab combination with standard chemotherapy. That was DESTINY-Breast03 and DESTINY-Breast02. So, then we've had other trials since then, and T-DXd has moved into the early-stage setting, which I'll talk about in just a moment. But the next big trial for T-DXd in HER2-positive disease was moving it to the first-line setting to supplant what has become an established treatment for now quite a long time: the so-called CLEOPATRA regimen, which used the combined antibodies trastuzumab, pertuzumab with a taxane as first-line therapy. And then we've proceeded on with maintenance with ongoing HP for patients with responding or stable disease. And we'd seen long-term data showing, you know, at 8 years there was a group of patients whose cancers had never progressed and continued improved overall survival. So, T-DXd was studied in DESTINY-Breast09, either alone or in combination with pertuzumab compared to THP. The patient population had received a little bit more prior treatment, but interestingly, not a lot compared to CLEOPATRA. And they designed the trial to be T-DXd continued until progression with or without pertuzumab versus THP, which would go for six cycles and then stop around six cycles, and then stop and continue HP. Patients who had hormone receptor-positive disease could use hormone therapy, and this is one of the issues with this dataset because, surprisingly in this dataset and one other I'll mention, very few patients took hormone therapy. And even in the maintenance trial, the HER2CLIMB-05, less than 50% took hormone therapy as maintenance. This is kind of shocking to me and highlights an area of really important education, that outcome is improved when you add endocrine therapy for hormone receptor-positive HER2-positive metastatic disease in the maintenance phase, and it's a really important part of treatment. But suffice it to say, you know, you're kind of studying continued chemo versus stopping chemo in maintenance. And T-DXd, as we all expected, in combination with pertuzumab was superior to THP in terms of progression-free survival, really remarkably improved. And you could stop the chemo with toxicity, but most people continued it with T-DXd. Again, not a lot of people got hormone therapy, which is an issue, and you stop the chemo in the control arm. So, this has brought up a lot of interest in trying to use T-DXd as an induction and then go to maintenance, much as we do with the CLEOPATRA regimen with hormone therapy. But it brings up another issue. So first, T-DXd is superior; it's a great treatment. Not everybody needs to have it because we don't know whether it's better to give T-DXd first or second with progression - that we need a little bit longer follow-up. But just earlier this week, interestingly, the third week of December, the U.S. FDA approved T-DXd in the DESTINY-Breast09 approach with pertuzumab. So as I mentioned earlier, there was a T-DXd-alone arm; that arm has not yet reported. So very interesting, we don't know if you need pertuzumab or not. So what about the maintenance? That's the other area where we've made a huge advance here. So, we all want to stop chemo and we want to stop T-DXd. You don't want somebody being nauseated for two years while they're on treatment, and also there's a small number of patients with mostly de novo metastatic HER2-positive disease who are cured of their disease. We'd like to expand that, and I think these new drugs give us the opportunity to improve the number of patients who might be cured from metastatic disease. So the first maintenance study we saw was adding palbociclib, the CDK4/6 inhibitor, to endocrine therapy and HP, essentially. There, we had a remarkable improvement in progression-free survival difference of 15.2 months: 29 to 44 months, really huge. At San Antonio this year, we saw data with this oral tyrosine kinase inhibitor tucatinib, already showed it was great in a triplet, but as maintenance in combination with HP, it showed also a remarkable improvement in progression-free survival. But the numbers were all shifted down. So in PATINA, the control arm was in the 24-month range; here it was the tucatinib-HP arm that was in the 25 months and 16 months for control. So there was a differential benefit in ER-negative and ER-positive disease. So I think we're all thinking that our ideal approach moving forward would be to give T-DXd to most patients, we see how they do, and treat to best response. And then, stop the T-DXd, start HP, trastuzumab, pertuzumab for ER-negative, with tucatinib for ER-positive with palbociclib. We also have early data that suggests that both approaches may reduce the development of brain metastases, an issue in HER2-positive disease, and delay time to progression of brain metastases as seen in HER2CLIMB-05 in very early data - small numbers, but still quite intriguing that you might delay progression of brain metastases with tucatinib that clearly has efficacy in the brain.  So, I think that this is a hugely exciting advance for our patients, and these approaches are quickly moving into the early stage setting. T-DXd compared to standard chemo, essentially followed by THP, so a sequenced approach resulted in more pathologic complete responses than a standard THP-AC-type neoadjuvant therapy. T-DXd alone for eight cycles wasn't better, and that's interesting. We still need the sequenced non-cross-resistant chemo. But I think even more importantly, the data from DESTINY-Breast05 looking at T-DXd versus T-DM1 in patients with residual disease after neoadjuvant HER2-targeted therapy showed a remarkable improvement in invasive disease-free survival with T-DXd versus T-DM1, and quite early. It was a high-risk population, higher risk than the T-DM1 trial with KATHERINE, but earlier readout with a remarkable improvement in outcome. We expect to be FDA approved sometime in the first half of 2026. So then we'll get patients who've already had T-DXd who get metastatic disease. But my hope is that with T-DXd, maybe with tucatinib in the right group of patients or even sequenced in very high-risk disease, that we could cure many more patients with early-stage HER2-positive breast cancer and cure a subset, a greater subset of patients with de novo metastatic disease. Dr. Monty Pal: That's brilliant. And you tackled so many questions that I was going to follow up with there: brain metastases, etc. That was sort of looming in my mind. I mean, general thoughts on an ADC versus a TKI in the context of brain mets? Dr. Hope Rugo: Yeah, it's an interesting question because T-DXd has shown quite good efficacy in this setting. And tucatinib, of course, had a trial where they took patients with new brain mets, so a larger population than we've seen yet for the T-DXd trials, and saw that not only did they delay progression of brain metastases and result in shrinkage of existing untreated brain mets, but that patients who develop a new brain met, they could stay on the same assigned treatment. They got stereotactic radiation, and then the patients who were on tucatinib with trastuzumab and capecitabine had a further delay in progression of brain mets compared to those on the placebo arm, even after treatment of a new one that developed on treatment. So, I think it's hard. I think most of us for a lot of brain mets might start with the tucatinib approach, but T-DXd is also a very important treatment. You know, you're kind of trading off a diarrhea, some liver enzyme elevations with tucatinib versus nausea, which you really have to work on managing because it can be long-delayed nausea, and this risk of ILD, interstitial lung disease, that's about 12%, with most but not all trials showing a mortality rate from interstitial lung disease of just under 1 percent. In the early-stage setting, it was really interesting to see that with T-DXd getting four cycles in the neoadjuvant setting, a lot less ILD noted than the patients who got up to 14 cycles, as I think they got a median of 10 cycles in the post-surgical setting, there was a little bit more ILD. But I think we're going to be better and better at finding this earlier and preventing mortality by just stopping drug and treating earlier with steroids. Dr. Monty Pal: And this ILD issue, it always seems to resurface. There are drugs that I use in my kidney cancer clinic, everolimus, common to perhaps the breast cancer clinic as well, pembrolizumab, where I think the pattern of pneumonitis is quite different, right? What is your strategy for recognizing pneumonitis early in this context? Dr. Hope Rugo: Well, it is, and you know, having done the very early studies in everolimus where we gave it in the neoadjuvant setting and we're like, "Hmm, the patient came in with a cough. What's going on?" You know, we didn't know. And you have mouth sores, you know, we were learning about the drug as we were giving it. What we don't do with everolimus and CDK4/6 inhibitors, for example, is grade 1 changes like radiation pneumonitis, we don't stop, we don't treat it. We only treat for symptoms. But because of the mortality associated with T-DXd, albeit small, we stop drug for grade 1 imaging-only asymptomatic pneumonitis, and some of us treat with a half dose of steroids just to try and hasten recovery. We've actually now published or presented a couple of datasets from trials, a pooled analysis and a real-world analysis, that have looked at patients who were retreated after grade 1 pneumonitis or ILD and tolerated drug very well and none of them died of interstitial lung disease, which was really great to see because you can retreat safely and some of these patients stayed on for almost a year benefiting from treatment. So, there's a differential toxicity profile with these drugs and there are risk factors which clearly have identified those at higher risk: prior ILD, for example. A French group said smoking; other people haven't found that, maybe because they smoked more in France, I don't know. And being of Japanese descent is quite interesting. The studies just captured that you were treated in Japan, but I think it's probably being of Japanese descent with many drugs that increases your risk of ILD. And, you know, older patients, people who have hypoxia, those are the patients. So, how do we do this? With everolimus, we don't have specific monitoring. But for T-DXd we do; we do every nine weeks to start with and then every 12 weeks CT scans because most of the events occur relatively early. Somebody who's older and at higher risk now get the first CT at six weeks. Dr. Monty Pal: This is super helpful. And I have to tell you, a lot of these drugs are permeating the bladder cancer space which, you know, is ultimately going to be a component of my practice, so thank you for all this. We could probably stay on this topic of HER2-positive disease forever. I'm super interested in that space still. But let me shift gears a little bit and talk about triple-negative breast cancer and this evolving space of HR-positive, HER2-low breast cancer. I mean, tell us about ADCs in that very sort of other broad area. Dr. Hope Rugo: So triple-negative disease is the absolute hardest subset of disease that we have to treat because if you don't have a great response in the early stage setting, the median survival is very short, you know, under two years for the majority of TNBCs, with the exception of the small percentage of low proliferative disease subsets. The co-question is what do we do for these patients and how do we improve outcome? And sacituzumab govitecan has been one strategy in the later line setting that was shown to improve progression-free and overall survival, the Trop-2 ADC. We had recently three trials presented with the two ADCs, sacituzumab govitecan and the other Trop-2 ADC that's approved for HR-positive disease, datopotamab deruxtecan. And they were studied in the first-line setting. Two trials with SG, sacituzumab govitecan, those trials, one was PD-L1 positive, ASCENT-04. That showed that SG with a checkpoint inhibitor was superior, so pembrolizumab was superior to the standard KEYNOTE-355 type of treatment with either a taxane or gemcitabine and carboplatin with pembrolizumab for patients who have a combined positive score for PD-L1, 10 or greater. So, these are patients who are eligible for a checkpoint inhibitor, and SG resulted in an improved progression-free survival.  The interesting thing about that dataset is that few patients had received adjuvant or neoadjuvant checkpoint inhibitor, which is fascinating because we give it to everybody now. But access is an issue and timing of the study enrollment was an issue. The other thing which I think we've all really applauded Gilead for is that there was automatic crossover. So, you could get from the company, to try and overcome some of the enormous disparities worldwide in access to these life-saving drugs, you could get SG through the company for free once you had blinded independent central review confirmation of disease progression. Now, a lot of the people who got the SG got it through their insurance, they didn't bill the company, but 80 percent of patients in the control arm received SG in the second-line setting. So that impacts your ability to look at overall survival, but it's an incredibly important component of these trials. So then at ESMO, we saw the data from SG and Dato-DXd in the first-line metastatic setting for patients who either had PD-L1-negative disease or weren't eligible for an immunotherapy. For the Dato study, TROPION-Breast02, that was 10 percent of the patients who had PD-L1-positive disease but didn't get a checkpoint inhibitor, and for the ASCENT-03 trial population it was only 1 percent. Importantly, the trials allowed patients who relapsed within a year of receiving their treatment with curative intent, and the Dato study, TB-02, allowed patients who relapsed while on treatment or within the first six months, and that was 15 percent of the 20 percent of early relapsers. The ASCENT trial, ASCENT-03, had 20 percent who relapsed between 6 and 12 months. The drugs were better than standard of care chemotherapy, the ADCs in both trials, which is very nice. Different toxicity profiles, different dosing intervals, but better than standard of care chemotherapy in the disease that's hardest for us to treat. And importantly, when you looked at the subset of early relapsers, those patients also did better with the ADC versus chemotherapy, which is incredibly important. And we were really interested in that 15 percent of patients who had early relapse. I actually think that six months thing was totally contrived, invented, you know, categorization and doesn't make any sense, and we should drop it. But the early relapsers were 15 percent of TB-02 and Dato was superior to standard of care chemo. We like survival, but the ASCENT trial again allowed the crossover to an approved ADC that improved survival and 80 percent of patients crossed over. In the Dato trial, they did not allow crossover, they didn't provide Dato, which isn't approved for TNBC but is for HR-positive disease, and they didn't allow, of course, pay for SG. So very few patients actually crossed over in their post-treatment data and in that study, they were able to show a survival benefit. So actually, I think in the U.S. where we can use approved drugs already before there's a fixed FDA approval, that people are already switching to use SG or Dato in the first-line setting for metastatic TNBC that's both PD-L1 positive for SG and PD-L1 negative for both drugs. And I think understanding the toxicity profiles of the two drugs is really important as well as the dosing interval to try and figure out which drug to use. Dr. Monty Pal: Brilliant. Brilliant. Well, I'm going to shift gears a little bit. ADCs are a topic, again, just like HER2-positive disease we could stay on forever. Dr. Hope Rugo: Huge. Yes. Dr. Monty Pal: But we're going to shift gears to another massive topic, which is oral SERDs. In broad strokes, right, this utilization of CDK4/6 inhibitors in the context of HR-positive breast cancer is obviously, you know, a paradigm that's been well established at this point. Where do we sequence in oral SERDs? Where do they fit into this paradigm? Dr. Hope Rugo: Ha! This is a rapidly changing area; we keep changing what we're saying every other minute. And I think that there are three areas of great interest. So one is patients who develop ESR1 mutations that allow constitutive signaling through the estrogen receptor, even when there's not estrogen around, and that is a really important mutation that is subclonal; it develops under the pressure of treatment in about 40 percent of patients. And it doesn't happen when you first walk in the door. And what we've seen is that oral SERDs as single agents are better than standard single-agent endocrine therapy in that setting. The problem that we've had with that approach is that we're now really interested in giving targeted agents with our endocrine therapies, not just in the first-line setting where CDK4/6 inhibitors are our standard of care with survival benefit for ribociclib and, you know, survival benefit in subsets with other CDK4/6 inhibitors, and abemaciclib with a numeric improvement. So we give it first line. The question is, what do you do in the second-line setting? Because of the recent data, we now believe that oral SERDs should be really given with a targeted agent. And some datasets which were recently presented, which I think have helped us with that, have been EMBER-3 and then the most recently evERA BC, or evERA Breast Cancer, that looked at the oral SERD giredestrant with everolimus compared to standard of care endocrine therapy with everolimus, where 100 percent of patients received prior CDK4/6 inhibitor and showed a marked improvement in progression-free survival, including in the subsets of patients with a short response, 6-12 months of prior response to CDK4/6 inhibitor and in those who had a PIK3CA pathway mutation. The thing is that the benefit looks like it's much bigger in the ESR1 mutant population, although response was better, PFS wasn't better in the wild type. So, we're still trying to figure that out. We also saw EMBER-3 with imlunestrant and abemaciclib as a second line. Not everybody had had a prior CDK4/6 inhibitor; they compared it to imlunestrant alone, but still the data was quite striking and seemed to cross the need for ESR1 mutations. And then lastly, we saw data from the single arms of the ELEVATE trial looking at elacestrant with everolimus and abemaciclib and showed these really marked progression-free survival data, even though single-arm, that crossed the mutation status. At least for the everolimus combination, abemaciclib analysis is still to come in the mutated subgroups. But really remarkable PFS, much longer.  Single-agent fulvestrant after CDK4/6 inhibitor AI has a PFS in like the three-month range and in some studies, maybe close to five months. These are all at 10-plus months and really looking very good. And so those questions are, is it ESR1 mutation alone? Is it all comers? We'd like all comers, right? We believe in the combination approach and we're learning more about combinations with drugs like capivasertib and other drugs as we move forward. Everybody now wants to combine their targeted agent with an oral SERD because they're clearly here to stay with quite remarkable data. The other issue, so the second issue in the metastatic setting is, does it make a difference if we change to an oral SERD before radiographic imaging evidence of progression? And that was the question asked in the SERENA-6 trial where patients had serial monitoring for the presence of ESR1 mutations in ctDNA. And those who had them without progression on imaging could be randomized to switch to camizestrant with the same CDK4/6 inhibitor or stay on their same AI CDK4/6 inhibitor. And they showed a difference in progression-free survival that markedly favored camizestrant. But interestingly, the people who were on the standard control arm had an ESR1 mutation, we think AIs don't work, they stayed on for nine more months. The patients who were on the camizestrant stayed on for more than 16 months. And they presented some additional subset data which showed the same thing: follow-up PFS data, PFS2, all beneficial in SERENA-6 at the San Antonio [Breast Cancer Symposium]. So, we're still a little bit unclear about that. They did quality of life, and pain was markedly improved. They had a marked delayed time to progression of pain in the camizestrant arm. So this is all a work in progress, trying to understand who should we switch without progression to an oral SERD based on this development of this mutation that correlates with resistance. And, you know, it's interesting because the median time to having a mutation was 18 months and the median time to switch was almost 24 months. And then there were like more than 3,000 patients who hadn't gotten a mutation, hadn't switched, and were still okay. So screening everybody is the big question, and when you would start and who you would change on and how this affects outcome. Patients didn't have access to camizestrant in the control arm, something we can't fix but we have experimental drugs. We're actually planning a trial, I hope in collaboration with the French group Unicancer, and looking at this exact question. You know, if you switch and you change the CDK4/6 inhibitor and then you also allow crossover, what will we see? Dr. Monty Pal: We're coming right to the tail end of our time here, and I could probably go on for another couple of hours with you here. But if you could just give us maybe one or two big highlights from San Antonio, any thoughts to leave our audience with here based on this recent meeting? Dr. Hope Rugo: Yeah, I mean, I talked about a lot of those new data already from San Antonio, and the one that I'd really like to mention which I think was, you know, there were a lot of great presentations including personalized screening presented from the WISDOM trial by my colleague Laura Esserman, fascinating and really a big advance. But lidERA was the big highlight, I think, outside of the HER2CLIMB-05 which I talked about earlier in HER2-positive disease. And this study looked at giredestrant, the oral SERD versus standard of care endocrine therapy as treatment for medium and high-risk early-stage breast cancer. And what they showed, which I think was really remarkable with just about a three-year median follow-up, was an improvement in invasive disease-free survival with a hazard ratio of 0.7. I mean, really quite remarkable and so early. It looked as though this was all driven by the high-risk group, which makes sense, not the medium risk, it's too early. And also that there was a bigger benefit in patients who were on tamoxifen compared to giredestrant versus AI, but for both groups, the confidence intervals didn't cross 1. There's even a trend towards overall survival, even though it's way too early. I think that, you know, really well-tolerated oral drug that could improve outcome in early-stage disease, this is the first advance we've seen in over two decades in the treatment of early-stage hormone receptor-positive disease with just endocrine therapy. I think we think that we don't want to give up CDK4/6 inhibitors because we saw a survival benefit with abemaciclib and a trend with giving ribociclib in the NATALEE trial. So we're thinking that maybe one approach would be to give CDK4/6 inhibitors and then switch to an oral SERD or to have enough data to be able to give oral SERDs with these CDK4/6 inhibitors for early-stage disease. And that's all in the works, you know, lots of studies going on. We're going to see a lot of data with both switching 8,000 patients with an imlunestrant switching trial, an elacestrant trial going on, and safety data with giredestrant with abemaciclib and soon to come ribociclib. So, this is going to change everything for the treatment of early-stage breast cancer, and I hope cure more patients of the most common subset of the most common cancer diagnosed in women worldwide. Dr. Monty Pal: Super exciting. It's just remarkable to hear how this has evolved since 25 years ago, which is really the last time I sort of dabbled in breast cancer.  Thank you so much, Hope, for joining us today. These were fantastic insights. Appreciate you being on the ASCO Daily News Podcast and really want to thank you personally for your remarkable contribution to the field of breast cancer. Dr. Hope Rugo: Thank you very much, and thanks for talking with me today. Dr. Monty Pal: You got it. And thanks a lot to our listeners today as well. You'll find links to all the studies we discussed today in the transcript of this episode. Finally, if you value the insights that you hear today on the ASCO Daily News Podcast, please rate, review, and subscribe wherever you get your podcasts. Disclaimer: The purpose of this podcast is to educate and to inform. This is not a substitute for professional medical care and is not intended for use in the diagnosis or treatment of individual conditions. Guests on this podcast express their own opinions, experience, and conclusions. Guest statements on the podcast do not express the opinion of ASCO. The mention of any product, service, organization, activity, or therapy should not be construed as an ASCO endorsement. Follow today's speakers:   Dr. Monty Pal @montypal Dr. Hope Rugo   @hoperugo Follow ASCO on social media:        ASCO on X  ASCO on Bluesky       ASCO on Facebook        ASCO on LinkedIn        Disclosures:     Dr. Monty Pal:    Speakers' Bureau: MJH Life Sciences, IntrisiQ, Peerview   Research Funding (Inst.): Exelixis, Merck, Osel, Genentech, Crispr Therapeutics, Adicet Bio, ArsenalBio, Xencor, Miyarsian Pharmaceutical   Travel, Accommodations, Expenses: Crispr Therapeutics, Ipsen, Exelixis   Dr. Hope Rugo:    Honoraria: Mylan/Viatris, Chugai Pharma   Consulting/Advisory Role: Napo Pharmaceuticals, Sanofi, Bristol Myer   Research Funding (Inst.): OBI Pharma, Pfizer, Novartis, Lilly, Merck, Daiichi Sankyo, AstraZeneca, Gilead Sciences, Hoffman La-Roche AG/Genentech, In., Stemline Therapeutics, Ambryx  

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Few figures in church history are as controversial—or as influential—as Origen. Brilliant, speculative, and often misunderstood, his ideas sparked debate in his own lifetime and cast a long shadow over Christian theology for centuries to follow. In this episode, Gerald Bray (Beeson Divinity School) joins us to explore who Origen really was, why some of his ideas were considered problematic, and why he remains impossible to ignore. We discuss Origen as a major turning point in the intellectual life of the church—one of the first to seriously systematize the Christian faith, ask hard questions, and push theology into new territory. This conversation isn't about rehabilitating Origen or dismissing him, but about understanding why engaging him still stretches the church's thinking today—and why his legacy continues to provoke, challenge, and stimulate serious theological reflection. Support the Podcast Support us on Patreon Website: thatllpreach.io IG: thatllpreachpodcast YouTube Channel

Jeannette talks to the amazing Piers Linney, entrepreneur, investor, and former Dragon, who's here to share his compelling life and career journey.  Piers details his non-linear path from a working-class background and early struggles in education to becoming a successful lawyer and investment banker, stressing the initial chaos and sheer determination required You'll learn why: Piers' journey into finance and law was seen as highly improbable by others due to his background. He learned resilience by intentionally embracing a "bloody-minded" approach to overcome repeated initial setbacks. The dot-com crash of 2000 completely eliminated his safety net, forcing him to succeed as an entrepreneur. The key to enduring the early years of business is to "love the process" and stop focusing solely on the destination. The most painful times in his career led to a realisation that "self-pity doesn't become you," forcing him to get back up. Technology is democratising opportunity, but only for those who become masters of it and not technophobes. In a world of increasing automation, future career success lies in high-value, high-variability human skills. True success means having the "choice" to only do things you want to do, making every day count. This episode is living proof that no matter where you're starting from — or what life throws at you — it's never too late to be brave, bold, and unlock your inner brilliant. Visit ⁠https://brave-bold-brilliant.com/⁠ for free tools, guides and resources to help you take action now

Join Tosin and Coach as the wrap up the weekends action in:- Serie A- La Liga- Ligue 1- The Premier League- And last by no means least the latest action from the AFCON (this starts from 38:45)

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Nas and Ath take a look back at the action from Day 2 of the 5th Ashes Test between Australia and England at the Sydney Cricket Ground.England were bowled out for 384 in their first innings with Joe Root scoring 160. Australia closed the day on 166-2, trailing by 218 runs with Travis Head 91 not out.Watch every episode of the Sky Sports Cricket Podcast on YouTube here: Sky Sports Cricket Podcast on YouTubeListen to every episode of the Sky Sports Cricket Podcast here: skysports.com/sky-sports-cricket-podcastYou can listen to the Sky Sports Cricket Podcast on your smart speaker by saying "ask Global Player to play Sky Sports Cricket Podcast".Join in the debate on Twitter @SkyCricket.For all the latest Cricket news, head to skysports.com/cricketFor advertising opportunities or to get in touch with the pod email: skysportspodcasts@sky.uk

This show has been flagged as Explicit by the host. New hosts There were no new hosts this month. Last Month's Shows Id Day Date Title Host 4521 Mon 2025-12-01 HPR Community News for November 2025 HPR Volunteers 4522 Tue 2025-12-02 Lee interviews Elsbeth about SL Shop and Hop event Elsbeth 4523 Wed 2025-12-03 Nuclear Reactor Technology - Ep 1 - Nuclear Basics Whiskeyjack 4524 Thu 2025-12-04 Living the Tux Life Episode 3 - Automating the Install Al 4525 Fri 2025-12-05 Using mail merge in thunderbird Ken Fallon 4526 Mon 2025-12-08 Baofeng and SDR++ Lee 4527 Tue 2025-12-09 Overly Complicated Media Ripping setup Archer72 4528 Wed 2025-12-10 Photography software Henrik Hemrin 4529 Thu 2025-12-11 yoga370 review Brian-in-Ohio 4530 Fri 2025-12-12 Playing Civilization V, Part 6 Ahuka 4531 Mon 2025-12-15 HPR Beer Garden 6 - Imperial Stouts Kevie 4532 Tue 2025-12-16 Cheap Yellow Display Project Part 5: Graphical User Interface Trey 4533 Wed 2025-12-17 Nuclear Reactor Technology - Ep 2 Nuclear Fuel Whiskeyjack 4534 Thu 2025-12-18 Reviving My Kawai K4 Synthesizer Claudio Miranda 4535 Fri 2025-12-19 Living the Tux Life Episode 4 - Various software I have been using Al 4536 Mon 2025-12-22 Welcome to the Linux Community Deltaray 4537 Tue 2025-12-23 “Elsbeth in IT: Since '97” (Part 1) Elsbeth 4538 Wed 2025-12-24 HPR Branding Ken Fallon 4539 Thu 2025-12-25 YouTube Subscriptions 2025 #11 Ahuka 4540 Fri 2025-12-26 Arthur C. Clarke: Other Novels, Part 1 Ahuka 4541 Mon 2025-12-29 HPR Beer Garden 7 - UK Christmas Ales Kevie 4542 Tue 2025-12-30 Can Haiku Mumble? Claudio Miranda 4543 Wed 2025-12-31 Nuclear Reactor Technology - Ep 3 Reactor Basics Whiskeyjack Comments this month These are comments which have been made during the past month, either to shows released during the month or to past shows. There are 27 comments in total. Past shows There are 2 comments on 2 previous shows: hpr4424 (2025-07-17) "How I use Newsboat for Podcasts and Reddit" by Archer72. Comment 5: Ken Fallon on 2025-12-02: "Checking for أحمد المحمودي to see if there are issues." Comment 6: أحمد المحمودي on 2025-12-03: "download-filename-format for HPR podcasts" hpr4520 (2025-11-28) "Arthur C. Clarke: Rama and Sequels" by Ahuka. Comment 1: morhook on 2025-12-30: "programmer and content creator" Comment 2: Kevin O'Brien on 2025-12-30: "Glad you liked it" This month's shows There are 25 comments on 11 of this month's shows: hpr4521 (2025-12-01) "HPR Community News for November 2025" by HPR Volunteers. Comment 1: Archer72 on 2025-11-30: "Silent key"Comment 2: Trey on 2025-12-01: "Silent Key Archive"Comment 3: Trey on 2025-12-01: "TuxJam CYD Episode"Comment 4: candycanearter07 on 2025-12-12: "thoughts"Comment 5: Archer72 on 2025-12-19: "Re: thoughts"Comment 6: candycanearter07 on 2025-12-21: "Re: Re: Thoughts" hpr4522 (2025-12-02) "Lee interviews Elsbeth about SL Shop and Hop event" by Elsbeth. Comment 1: candycanearter07 on 2025-12-13: "peek into the community" hpr4523 (2025-12-03) "Nuclear Reactor Technology - Ep 1 - Nuclear Basics" by Whiskeyjack. Comment 1: bjb on 2025-12-04: "Love your show/series, thank you"Comment 2: Kevin O'Brien on 2025-12-04: "Looking forward to more"Comment 3: Trey on 2025-12-09: "Looking forward to this series" hpr4526 (2025-12-08) "Baofeng and SDR++" by Lee. Comment 1: Trey on 2025-12-09: "SDRs" hpr4529 (2025-12-11) "yoga370 review" by Brian-in-Ohio. Comment 1: Paulj on 2025-12-31: "Thanks - great show" hpr4532 (2025-12-16) "Cheap Yellow Display Project Part 5: Graphical User Interface " by Trey. Comment 1: norrrist on 2025-12-16: "starting small " hpr4533 (2025-12-17) "Nuclear Reactor Technology - Ep 2 Nuclear Fuel" by Whiskeyjack. Comment 1: bjb on 2025-12-18: "Thank the host for interesting series" hpr4535 (2025-12-19) "Living the Tux Life Episode 4 - Various software I have been using" by Al. Comment 1: candycanearter07 on 2025-12-19: "cool setup!"Comment 2: Archer72 on 2025-12-19: "Tmux" hpr4536 (2025-12-22) "Welcome to the Linux Community" by Deltaray. Comment 1: Archer72 on 2025-12-21: "Brilliant!! "Comment 2: Torin Doyle on 2025-12-22: "Deltaray did a fine job in covering GNU/Linux aka Linux, here."Comment 3: Ken Fallon on 2025-12-22: "Agree"Comment 4: Deltaray on 2025-12-26: "Thanks"Comment 5: Morhook on 2025-12-30: "Good talk CliMagic" hpr4538 (2025-12-24) "HPR Branding" by Ken Fallon. Comment 1: candycanearter07 on 2025-12-24: "interesting peak of behind the scenes!!"Comment 2: Steve Barnes on 2025-12-24: "Merci!"Comment 3: Archer72 on 2025-12-29: "Re: candycanearter07" hpr4543 (2025-12-31) "Nuclear Reactor Technology - Ep 3 Reactor Basics" by Whiskeyjack. Comment 1: L'andrew on 2025-12-31: "Praise for this series" Mailing List discussions Policy decisions surrounding HPR are taken by the community as a whole. This discussion takes place on the Mailing List which is open to all HPR listeners and contributors. The discussions are open and available on the HPR server under Mailman. The threaded discussions this month can be found here: https://lists.hackerpublicradio.com/pipermail/hpr/2025-December/thread.html Events Calendar With the kind permission of LWN.net we are linking to The LWN.net Community Calendar. Quoting the site: This is the LWN.net community event calendar, where we track events of interest to people using and developing Linux and free software. Clicking on individual events will take you to the appropriate web page. Any other business Thanks to all 57 HPR contributors in 2025! Ahuka, Al, Antoine, Archer72, beni, Brian-in-Ohio, candycanearter, Celeste, Claudio Miranda, Daniel Persson, Dave Hingley, Dave Morriss, Deltaray, dnt, Elsbeth, folky, FredBlack, gemlog, hairylarry, Henrik Hemrin, Honkeymagoo, HPR Volunteers, iota, Jerm, Jeroen Baten, Jezra, Ken Fallon, Kevie, Kirbotica, Klaatu, ko3moc, Lee, Lochyboy, Major_Ursa, Manon, Marc W. Abel, mightbemike, Moss Bliss, MrX, murph, norrist, operat0r, oxo, Paulj, Reto, Rho`n, Shane - StrandedOutput, SolusSpider, Some Guy On The Internet, Swift110, thelovebug, Thibaut, Trey, Trixter, Trollercoaster, Whiskeyjack, Wojciech Provide feedback on this episode.

The clues in today's crossword, Hannah Slovut's third for the NYTimes, were so dazzling that we felt we ought to wear shades while solving it. There were scads of clever clues everywhere you look in the grid, and nary a clunker anywhere: just way we like our Saturday crosswords! For the full 411 — as well as another episode of "Oh, That's How You Pronounce it!"™️, check out today's podcast.Show note imagery: Some actors in MOCAP (motion-capture) suitsShow note url: The name's PESCI, Joe PESCI, and here's how you pronounce itWe love feedback! Send us a text...Contact Info:We love listener mail! Drop us a line, crosswordpodcast@icloud.com.Also, we're on FaceBook, so feel free to drop by there and strike up a conversation!

It’s not a phrase you hear every day. In this summer highlight, Sharesies’ Susanna Batley explains the idea of “strategic mediocrity” — a way of thinking about performance, consistency, and why the biggest long-term winners often aren’t the standouts in any single year. For more or to watch on YouTube—check out http://linktr.ee/sharedlunch Shared Lunch is brought to you by Sharesies Australia Limited (ABN 94 648 811 830; AFSL 529893) in Australia and Sharesies Limited (NZ) in New Zealand. It is not financial advice. Information provided is general only and current at the time it’s provided, and does not take into account your objectives, financial situation and needs. We do not provide recommendations and you should always read the disclosure documents available from the product issuer before making a financial decision. Our disclosure documents and terms and conditions—including a Target Market Determination and IDPS Guide for Sharesies Australian customers—can be found on our relevant Australian or NZ website. Investing involves risk. You might lose the money you start with. If you require financial advice, you should consider speaking with a qualified financial advisor. Past performance is not a guarantee of future performance. Appearance on Shared Lunch is not an endorsement by Sharesies of the views of the presenters, guests, or the entities they represent. Their views are their own. The customers shown in this episode are Sharesies investors, and their stories are actual experiences they’ve had - their stories are not advice, or a recommendation or opinion to invest or to use Sharesies in the manner they have. They’re compensated for their time to record their story.See omnystudio.com/listener for privacy information.

Time to kick the new year off with a new episode of the From the Fabricator podcast!  And since it's a new year, I started with a couple of people new to me and maybe to all of you. I kick it off with Sarah Andreasen, Director of Commercial Excellence at Kawneer.  I had never spoken to Sarah before this; we had only exchanged a couple of messages to set it up, so I was going in cold.  Sarah was wonderful.  Brilliant and down to earth, and her insights from architects to glaziers to available technology.  We covered a wide range of stuff, and I think you'll be impressed.  Just need to get her to BEC now!  Then I talked with Chris Scheiblein, Director, LMCI at IUPAT. Chris brought a ton to the table, especially on things like generational differences on the jobsites, mental health, education, training, and the difference between “Gym shape” and “Work Shape.”  It was very cool to chat and get to know him—really sharp person for sure. Thank you to our episode sponsor- FHC Frameless Hardware CompanyHappy New Year from FHC.During this special time, we all reflect on the previous year and chart the course for the one to come… contemplating the things we should've and could've done differently, and strategize the opportunities to capitalize on to make this new year better.Are you partnered with the right supplier? Does your current vendor have your back?This is the year to challenge the way things have always been done, and to consider doing business with a manufacturing and supplying company that consistently puts glazier's needs ahead of shareholders'.Perhaps this is the year to discover why more and more glaziers, fabricators, and architects are choosing FHC for glass railings, all-glass entrances, and frameless shower door hardware.This is YOUR year, and FHC has your back.You Now Have A Choice… fhc-usa.com From the Fabricator- #Glass and #Glazing hosted by Max Perilstein, Managing Partner of Sole Source Consultants. Connect with Max on LinkedIn at https://www.linkedin.com/in/max-perilstein-409ba111/

As a young inventor, he wanted to change the world – but as he got older, he realized that he could actually transform Black people's lives closer to home. How did his curiosity and brilliance cause him to do both? — 2-Minute Black History is produced by PushBlack, the nation's largest non-profit Black media company. We exist to amplify the stories of Black history you didn't learn in school. You make PushBlack happen with your contributions at BlackHistoryYear.com — most people donate $10 a month, but every dollar makes a difference. If this episode moved you, share it with your people! Thanks for supporting the work. The production team for this podcast includes Cydney Smith, Len Webb, and Lilly Workneh. Our editors are Lance John and Avery Phillips from Gifted Sounds Network. To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices

Abigail Davies is back with another 'Love the Darts' on day 19 of the World Championship at Ally Pally.We've reached the semi final stage and could Luke Littler make it to his third final in a row? Ryan Searle was standing in his way. Meanwhile, in the other match this evening, would Gary Anderson continue to roll back the years or could Dutchman Gian van Veen make his first final? Sky customers can watch all the darts at home or on the Sky Sports App. Non-Sky customers can stream the action with a flexible NOW day or month pass.Love The Darts is a Sky Sports podcast. Listen to every episode here: skysports.com/love-the-dartsYou can listen to Love The Darts on your smart speaker by saying "ask Global Player to play Love The Darts".For all the latest darts news, head to skysports.com/dartsFor advertising opportunities email: skysportspodcasts@sky.uk

This time, a masterclass in business from five of the greatest business minds to ever operate. Join Jeannette through a whistle-stop tour of knowledge and insights from special guests, Daniel Priestley, Rob Moore, Fiona Jeffrey OBE, Shame Jameson and Allan Kleynhans, as they encourage you to close the year with clarity and courage, setting the stage for a bold and impactful future  You'll learn how: Engaging in public speaking, even in structured environments like Toastmasters, can significantly boost confidence and personal development.  Overcoming the fear of speaking can lead to improvements in various aspects of life, including relationships and business. When addressing an audience, it's important to remember that each person is experiencing the presentation as an individual.  Shifting the perspective from speaking to a group to connecting with individuals can alleviate anxiety and enhance the overall experience. The ability to generate interest and leads is fundamental to business success Entrepreneurship can put significant pressure on personal relationships.  Understanding that business challenges can affect both professional and personal lives is essential for maintaining healthy connections. Acknowledging one's own limitations and surrounding oneself with people who possess complementary skills is vital for effective leadership This episode is living proof that no matter where you're starting from — or what life throws at you — it's never too late to be brave, bold, and unlock your inner brilliant. Visit ⁠⁠https://brave-bold-brilliant.com/⁠⁠ for free tools, guides and resources to help you take action now

GRAHAM CHRISTIE AND THE RISE OF MILITARISM Colleague Charles Spicer. Graham Christie is introduced as a brilliant WWI air ace and engineer who, after suffering from war trauma, dedicated himself to understanding Germany and feeding intelligence to Sir Robert Vansittart, the head of the British Foreign Office. By 1935, the British protagonists were appalled by the Nuremberg Laws but chose to lobby their German contacts privately, arguing that such discrimination was bad for business. As Germany rearmed, Christie utilized his friendship with fellow aviator Hermann Göring to gather intelligence on the Luftwaffe, consistently warning London of the military buildup. Christie even provided advance warning of the Rhineland remilitarization in 1936, a moment historians view as the greatest missed opportunity to stop Hitler, had Britain not been paralyzed by pacifist sentiment. NUMBER 3 1945-46 GORING AND THE ACCUSED OF AGGRESSSIVE WAR.

Brilliant leaders measure their worth not by personal gain, but by the value they deliver to others. They push our civilization forward by creating products, services, and ideas that make life richer, more humane, and more beautiful. They are legacy-driven—leaving behind a world that is better, stronger, and wiser because they lived.My team has just opened access to my completely new and very helpful online program The Amazing Day Blueprint. It's designed with one strong focus: to help you consistently build great days in 2026, that turn into the single greatest year of your life. Here are all of the details.FOLLOW ROBIN SHARMA:InstagramFacebookXYouTube

A new discovery reveals dark energy is running out of steam. New data from DESI just challenged everything we thought we knew about the fate of the cosmos. Is our standard model of the universe officially broken? From the Big Bang to Big Freeze, or a potential Big Crunch - the ending of the universe's story just changed.▀▀▀▀▀▀If you love learning about science as much as I do, head to http://brilliant.org/astrum to learn for free for a full 30 days. You'll also receive 20% off a premium annual subscription, giving you unlimited access to everything on Brilliant.▀▀▀▀▀▀Astrum's newsletter has launched! Want to know what's happening in space? Sign up here: ⁠https://astrumspace.kit.com⁠A huge thanks to our Patreons who help make these videos possible. Sign-up here: ⁠https://bit.ly/4aiJZNF

Get ready for another BIG and BRILLIANT journey through time, space, and the human mind on this week’s Science Weekly! We’re heading back to Ancient Egypt to unlock the secrets of hieroglyphics, a mysterious language that was lost for thousands of years. Then we zoom inside your head to explore the incredible science of the brain and how this squishy, sparky organ really works. In Science in the News, robotic dogs could soon be helping to fight wildfires, scientists in India have discovered a galaxy that’s an incredible 12 billion years old, and Dr Matilda Brindle joins Dan to investigate the science behind the very first human kiss, believed to date back millions of years. We also answer your questions... Charlie wants to know how race cars go so fast, and Mercedes Durham from Cardiff University explains why the Ancient Egyptians wrote in hieroglyphics. Dangerous Dan returns with a tiny dinosaur with a big reputation, the Compsognathus. And in Battle of the Sciences, Daniel Glaser makes the case for neurology, revealing the electrifying science that powers your brain. Plus, we head back to Deep Space High for Space For All, discovering what kinds of space careers are perfect for people who love languages. This week, we learn about: How hieroglyphics worked in Ancient Egypt How the human brain sends messages Robotic dogs and fighting wildfires A galaxy older than most of the universe The surprising history of the first kiss How race cars reach extreme speeds All that and more on this week’s Science Weekly!Join Fun Kids Podcasts+: https://funkidslive.com/plusSee omnystudio.com/listener for privacy information.

On this episode of the Scouting For Growth podcast, Sabine VdL talks to Sangha Penesetti, founder and CEO of goZeal, who didn't just break the glass ceiling—she installed a flexible skylight. Today we'll dive into the economics of equity, why flexible work is not a perk but a performance driver, and how insurers can win by rethinking who gets a seat at the table—and how that table is set. KEY TAKEAWAYS In my early career, every client meeting I walked into was a room full of men. I was the only woman of colour. When I became a mother in 2010 I felt first-hang how unforgiving the industry was, there was no real flexibility, no empathy around new mums (though that may have just been the company I worked for then), and certainly no system that was designed for working mums. During Covid I found my own community: Brilliant, highly educated women, especially Indian and Asian mums, step out of the workforce to raise kids and never return. Not because they lacked ambition, but because the system simply wasn't build for them. That's the moment I realised it wasn't an individual struggle but a systemic design flaw, that's when goZeal was born. We talk about empowerment a lot, but what is empowerment? It‘s the financial empowerment, the capacity for women to have the money to spend on whatever they want be that a Gucci bag or feeding their kids. The data is clear: When women (and especially women of colour) advance, companies become more innovative and perform better financially.  BEST MOMENTS  ‘My experience taught me that being included isn't the same as being empowered.'  ‘Radical inclusion flips the dynamic. It's not about representation, it's about access to meaningful work decision-making authority and economic mobility.' ‘Remote work is not “flexibility.” Flexibility means flexibility of time. I wanted to hire women directly to give them the autonomy of time. Direct impact comes when you are the employer.' ‘True flexibility allows for peak productivity not proximity. When people work at their best insurers benefit from higher quality work, lower burnout, less attrition, stronger retention, all of that good stuff.' ABOUT THE GUEST Sangha Penesetti is the powerhouse founder and CEO of goZeal, a company rewriting the rules of work by directly hiring skilled women, especially women of colour, for high-impact, flexible roles in insurance and tech. With 18 years of experience in finance and insurance, she's lived the challenges of being the only woman at the table—and decided to build her own. Under her leadership, goZeal is more than a talent platform—it's a movement. One that's tackling systemic inequity, modernizing legacy operations, and showing insurers that flexible work is not a perk but a strategic edge. She's here to talk about the real economics of inclusion, why hybrid isn't enough, and how insurers can close talent gaps while building a future-ready workforce. ABOUT THE HOST Sabine is a corporate strategist turned entrepreneur. She is the CEO and Managing Partner of Alchemy Crew a venture lab that accelerates the curation, validation, & commercialization of new tech business models. Sabine is renowned within the insurance sector for building some of the most renowned tech startup accelerators around the world working with over 30 corporate insurers, accelerated over 100 startup ventures. Sabine is the co-editor of the bestseller The INSURTECH Book, a top 50 Women in Tech, a FinTech and InsurTech Influencer, an investor & multi-award winner. ⁠Twitter⁠⁠ ⁠⁠LinkedIn⁠⁠ ⁠⁠Instagram⁠⁠ ⁠⁠Email⁠ ⁠Website⁠ This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

This is The Zone of Disruption! This is the I AM RAPAPORT: STEREO PODCAST! His name is Michael Rapaport aka The Gringo Mandingo aka aka The People's Pickle aka The Jewish Brad Pitt aka Captain Colitis aka The Disruptive Warrior and he is here to discuss: Podcasting from parts unknown Coming to the end of 2025 Fake Paul Boxing Situationship Making The Money League Fantasy Football Championship Is It Time To Trade Draymond Green? Dave Chappelle Is Brilliant But Uniformed Zoron The Moron Is Exactly Who You Think He Is Best Rapper Ever Competition & a whole lotta mo'. This episode is not to be missed! CaptainPicks To Win In Sports Betting: https://www.winible.com/checkout/1357777109057032537?store_url=/captainpicks&c=kickoff Rate & Review on Apple Podcasts or Spotify Send questions & concerns to: iamrapaportpodcast@gmail.com Subscribe to Rapaport's Reality Feeds: iHeartRadio: https://www.iheart.com/podcast/867-rapaports-reality-with-keb-171162927/ Apple Podcasts: https://podcasts.apple.com/us/podcast/rapaports-reality-with-kebe-michael-rapaport/id1744160673 Spotify: https://open.spotify.com/show/3a9ArixCtWRhfpfo1Tz7MR Pandora: https://www.pandora.com/podcast/rapaports-reality-with-kebe-michael-rapaport/PC:1001087456 Amazon Music: https://music.amazon.com/podcasts/a776919e-ad8c-4b4b-90c6-f28e41fe1d40/rapaports-reality-with-kebe-michael-rapaport Stand Up Comedy Tickets on sale at: MichaelRapaportComedy.com If you are interested in NCAA, MLB, NBA, NFL & UFC Picks/Parlays Follow @CaptainPicksWins on Instagram & subscribe to packages at www.CaptainPicks.com www.dbpodcasts.com Produced by DBPodcasts.comFollow @dbpodcasts, @iamrapaport, @michaelrapaport on TikTok, Twitter & InstagramMusic by Jansport J (Follow @JansportJ) www.JansportJMusic.comSee omnystudio.com/listener for privacy information.