Podcasts about Brilliant

In this episode of FP&A Unlocked, Paul Barnhurst speaks with Asif Masani about his new book, The Precision Trap, and why finance teams can focus too much on accuracy and miss the decision window. Asif explains how FP&A professionals can deliver timely analysis, influence business decisions, and become stronger business partners.Asif Masani is a Director at FP&A Professionals Institute and FP&A Jobs, an author, and Udemy instructor focused on helping finance professionals develop their FP&A skills. He is the author of All About FP&A, From Accounting to FP&A, and Data Storytelling Playbook.Expect to Learn:What the “precision trap” means for FP&A.Why timely analysis can be more valuable than perfect accuracy.How to choose the right level of accuracy for a decision.What questions to ask before starting an analysis.How finance professionals can become better business partners.How the DERP framework improves variance analysis.Here are a few relevant quotes from the episode:"Finance people are very good at doing analysis, but they're not very good at influencing decisions." - Asif Masani"The decision that could wait earlier for three weeks, can't wait today for three days." - Asif MasaniThe key to avoiding the precision trap is understanding what decision the analysis needs to support, who needs it, and when they need it. Asif explains why finance professionals should focus on delivering useful analysis at the right time and earning a place in important business decisions.Follow Asif:LinkedIn: https://www.linkedin.com/in/asifmasani/Website: https://fpnaprofessionals.com/Disclosure: Portions of this episode (such as the introduction or promotional segments) use AI-generated voice narration produced under human editorial review.Earn Your CPE CreditFor CPE credit, please go to earmarkcpe.com, listen to the episode, download the app, answer a few questions, and earn your CPE certification. To earn education credits for the FPAC Certificate, take the quiz on earmark and contact Paul Barnhurst for further details.In Today's Episode: [00:00] - Trailer[04:58] - What Great FP&A Looks Like[10:30] - Building the FP&A Professionals Institute[18:33] - Understanding the Precision Trap[20:35] - Why Timely Analysis Matters[29:44] - Spotting the Precision Trap in Organizations[35:16] - Essential FP&A Skills[38:04] - The DERP Framework[39:54] - Getting to Know Asif[44:56] - Final Advice for Finance Professionals

IT'S HERE! Pre-Order the 4th installment of the Ashtown Burial Series at ashtownburials.com.I first read Eric Hoffer's book The True Believer in 1984, over forty years ago now. I had also read Orwell's 1984 in that same year because I thought it was an appropriate time to get around to it, and you could kind of see where things were going by that point.For more from Doug, subscribe to Canon+: https://canonplus.com/  

America has spent decades paying for earlier interventions in oil-rich nations. Trump is now risking another cycle of rebellion, bloodshed, and blowback...See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Send us Fan MailWhat does it take to build a 38-year career, lead a company through 20 years of growth and adversity, and stand up for the things you believe in—even when doing so isn't easy?In this episode of the Today is the Day Changemakers Podcast, I sit down with Philip “Phil” Brilliant, founder and owner of Brilliant Environmental Services, LLC, a full-service environmental consulting firm celebrating 20 years in business.Phil has dedicated more than 38 years to environmental science, helping protect the water people drink, the air they breathe, and the communities where they live. During his career, he helped grow an environmental company from four employees and $400,000 in annual revenue to 68 employees, four offices, and more than $9 million in revenue.His leadership extends far beyond his business. Phil is a longtime community advocate, frequent lecturer on environmental remediation, original member of the New Jersey Site Remediation Professional Licensing Board, and host of the Simply Brilliant Podcast. He continues to speak up, step forward, and stand behind the issues he believes matter—even when doing so makes him a target.But to understand the leader Phil became, you also have to understand where he came from.Raised by a single mother with limited resources, Phil learned about sacrifice, perseverance, and generosity at an early age. His mother raised two children, later returned to school, and earned her college degree at 50.When Phil was eight or nine years old, he tried to help her pay the bills. He found what he believed were postage stamps, licked them, and carefully placed them on the envelopes. He soon discovered that they were actually the family's food stamps for the week.His mother also taught him the power of making people feel seen. She kept gifts in the trunk of her car because she believed you should never arrive at someone's home empty-handed. She would even give a gift to a stranger celebrating a birthday in a restaurant. Today, Phil honors her legacy through a scholarship that helps high school seniors continue their education.Phil also speaks candidly about one of the most difficult chapters of his professional journey. After discovering his company was losing money on every job, he faced approximately $700,000 in bills with only about $100,000 coming in. He reduced his staff from 45 employees to 10 and ultimately filed for bankruptcy.Through honesty, resilience, and the willingness to ask for help, Phil rebuilt his business without losing a client or vendor. His advice to entrepreneurs is something every leader needs to hear: You may know something, but you do not know everything. Surround yourself with people who are smarter than you in the areas where you need support.This is a conversation about business success, leadership, family, community advocacy, bankruptcy, rebuilding, and having the courage to use your voice.Stories like Phil's are at the heart of my book, LIVE IT! From the Edge of Comfort to the Center of Impact. Through real and deeply personal stories, the authors share how they moved beyond judgment, uncertainty, fear, and challenge to create lives of greater purpose and impact. The book is available in paperback and Kindle wherever books are sold.Listen to the full episode, subscribe to the Today is the Day Changemakers Podcast, and please like and share this conversation so more people can hear Phil's story.Follow @TodayIsTheDayLiveIt on Facebook and Instagram for more conversations with leaders, changemakers, entrepreneurs, and people creating meaningful impact in their communities and beyond.Would your company or organization benefit from reaching an audience of leaders, business owners, nonprofit professionals, and changemakers? Customized podcast sponsorship opportunities are available, providing meaningful visibility while supporting the real stories and conversations that inspire people to take action.Visit todayisthedayliveit.com or contact Jodi@todayisthedayliveit.com to learn more about the podcast, Leadership & Business Growth Strategy services, purchase LIVE IT!, or explore sponsorship, and partnership opportunities.#Leadership #Entrepreneurship #BusinessGrowth #Resilience #StandUpForWhatYouBelieveIn #LeadershipLessons #EnvironmentalLeadership #SmallBusiness #CommunityLeadership #OvercomingAdversity #PurposeDrivenLeadership #Changemakers #Podcast #TodayIsTheDayChangemakers #LiveItSupport the show

How does ADHD manifest uniquely in women across their lifespan, and why are so many high-achieving professionals being missed or misdiagnosed? In this episode of Overcoming Distractions, Dave talks with Dr. Jolene Brighten, naturopathic endocrinologist, nutrition scientist, and author of "ADHD and Women" to unpack the often-overlooked nuances of neurodivergence in female professionals. Dr. Brighten shares her insights as a late-diagnosed "AuDHDer," explaining how hormonal shifts, cultural expectations, and internalized hyperactivity create distinct challenges for women in business, health, and daily life. **Do you want to work with Dave one-on-one? Go to www.overcomingdistractions.com and book an introductory Zoom chat. Or go directly to Dave's calendar; https://calendly.com/davidgreenwood1/15min Dr. Jolene and Dave Discuss: The Entrepreneurial Advantage: Why ADHD brains excel at creativity and problem-solving, yet often struggle within rigid corporate structures. The Diagnosis Gap: How up to 75% of women reach adulthood undiagnosed, often receiving their diagnosis during perimenopause when changing hormones amplify symptoms. Hormones & Executive Function: The impact of fluctuating estrogen and progesterone across the menstrual cycle, including the connection to premenstrual dysphoric disorder (PMDD). Masking & Internalized Hyperactivity: Why female ADHD presents as internal restlessness, overthinking, and burnout rather than overt physical hyperactivity. Find Dr. Brighten on her website: https://drbrighten.com/

We've reached part 3 of our Back to Basics series on unit planning! Last episode, we built the assessment plan for our sample unit that included diagnostic, formative, and summative assessments. Now it's time to choose the learning activities that will move students toward success on those assessments: the daily lesson plans. I'm putting out this series as an introduction to my new online course, Mastering the Lesson Plan. These four episodes will give you the big picture, but the course takes a much deeper dive into each step of the process and gives you practical tools you can use to plan stronger instruction. To learn more about the course, visit cultofpedagogy.com/teaching101. ___________________________ Thanks to Brilliant and Notability for sponsoring the episode. To read a written version of this podcast, visit cultofpedagogy.com/how-to-write-a-lesson-plan.

Dolly Parton reminded everyone this week that you can still speak plainly, connect with people, and make a point without turning every moment into a performance. Jelly Roll, on the other hand, gave us a very different example — and not necessarily a good one.From there, the conversation turns political: while personalities dominate the headlines, where are Mitch McConnell and the rest of the Republican establishment when their voters want leadership, backbone, and a coherent response to what is happening in Washington?This episode moves from celebrity culture to political accountability, asking a simple question in both worlds: who actually understands the audience they claim to represent — and who is just going through the motions?See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Come on a whirlwind tour through my first Neurodiversity Affirming (Un)Conference, with something I learned from every one of the 18 Neurodivergent speakers. "It was a whole mix of reflecting and connecting and creating and unthinking and thinking sideways and existing and being, and feeling." In this episode I share: The whole mission of the (Un)Conference: moving away from the pedestal types of learning we usually hear at a conference, and why every single speaker had lived experience of being Neurodivergent From Day 1: the Neurodiversity Paradigm as an autonomy model, restoring occupation rather than productivity, and why it's on the world to ask and adjust rather than leaving Neurodivergent people to do all the self-advocating How Day 2 got into my body, and why joy, rage and belonging that shouldn't have to be earned are changing how I live (sticker books included) Announcements: From September 2026, I'm adding a paid guest speaker every month to the Neurodiversity Affirming Practice Learning Hub. Podcast listeners can use POD20 for 20% off every month for as long as you're a member. Join by Friday 4th September 2026 to keep the current lower membership price before it increases. The Neurodiversity Affirming (Un)Conference is coming back in 2027. You can join the email list for 2027 updates, and you can still get three months' access to the Day 1 recordings with 20% off using POD20. Links: Neurodiversity Affirming Practice Learning Hub - keep learning from Neurodivergent people and developing your Neurodiversity Affirming Practice. Use code POD20 for 20% off every month. Join by Friday 4th September 2026 to keep the current lower membership price before it increases. Neurodiversity Affirming (Un)Conference - Get the Day 1 recordings (Use code POD20 for 20% off - available immediately!) and get 2027 event updates! Differently Aligned Podcast, Episode 47: I ran my first (Un)Conference. Here's what worked (and what I'll never do again) - Listen to the business half of this Double Up episode, where I share how I set it up, the systems, how I made decisions, and which ones played out Exploring Neurodiversity Podcast, Episode 64: Supporting AAC Users and Understanding Cultural Differences with Kaishawna Fleming - Hear a little of my (Un)Conference chat with Kaishawna Fleming on supporting AAC users and understanding cultural differences The speakers I learned from at the Neurodiversity Affirming (Un)Conference: Day 1 Sonny Jane Wise (they/them) - Website - Instagram Hibak Hassan (she/her) - Website - Instagram Kelsie "Mick" Olds (they/them) - Website - Facebook - Instagram Yenn Purkis (they/them) - Website - Facebook - Instagram Lumen Gorrie (they/them) - Website - Instagram - Appetite for Change Project - Appetite for Change Project on Instagram - LinkedIn Lorena Slade (she/her) Hayden Moon (he/they) - Instagram - Email Erin Tee (she/they) - Website - Instagram Kaishawna Fleming (they/them) - YouTube - Instagram - Email Laetitia Andrac (she/her) - Website - Instagram - LinkedIn Jessica Otter (she/her) - Instagram - Instagram - Aussie Autism Family - Facebook Michael Coles (he/him) - Website - Facebook - Instagram Sharen Lui (she/her) - Website - Instagram Day 2 Stephanie Robertson (she/they) - Website - Facebook - Instagram Christina Schmidt (she/her/hers) - Website - Facebook - Instagram Allison Davies (she/her) - Website - Facebook - Instagram Sarah Middleton (she/her) - Website - Facebook - Instagram Chenai Mupotsa-Russell (she/her) - Website - Facebook - Instagram Connect with Adina - Play. Learn. Chat.: Podcast: Exploring Neurodiversity Podcast Website: Play. Learn. Chat. Instagram: @play.learn.chat

#1038 | Ipswich made a real go of it for a half, evading United's high press by exploiting isolated full-backs. Once Lisandro Martinez started dictating United's patterns of possession into midfield, the game opened up completely and United ran away with it. Ed and Dharnish dig into why United's press still isn't functioning, how much of the transformation in build-up play comes down to Martinez specifically and how well Mainoo and Tielemans dovetailed. They also look at Cunha and Bruno rotating as false nines, question whether it costs United a real box presence and close with a positive verdict on Ipswich as a team for the rest of the season. 0:00 Intro: United 5-2 Ipswich 3:46 Today's talking points 4:29 How Ipswich evaded United's press 9:59 Martinez transforms the buildup 13:42 Mainoo and Tielemans in midfield 19:30 Cunha and Bruno: two false nines 24:43 Verdict on Ipswich and the wrap-up If you are interested in supporting the show and accessing a weekly exclusive bonus episode, check out our Patreon page or subscribe on Apple Podcasts. Supporter funded episodes are ad-free. NQAT is available on all podcast apps and in video on YouTube. Hit that subscribe button, leave a rating and write a review on Apple or Spotify. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Brilliant yet nefarious lady reporter Damiana Garcia (Michael Lucid) is back to describe her affinity for WATCHING MOVIES ALONE. No one should get hurt... in theory. Episode Links: Michael's IG Joe's Patreon

Phil Egan is back with Monday's Football Daily, as Manchester United get off the mark in the Premier League with a 5-2 win over Ipswich — Bruno Fernandes on hat-trick duty, and plenty of focus on Marcus Rashford's return to the starting XI for the first time since 2024.There's reaction from Elland Road as Leeds draw 1-1 with Brentford, with Keith Andrews on his side's defensive test and Nathan Collins' progress, plus Brian Kerr on why Brentford look so well-drilled.We've also got the latest transfer deadline updates, Chelsea's debut for Emi Martinez, Arsenal v Villa build-up, and Shamrock Rovers' dramatic comeback draw with Derry City.Become a member and sign up at offtheball.com/join

“The way I see it, if you want the rainbow, you gotta put up with the rain.” – Dolly Parton We're at the end of August, so that means it's time for our host Terri Doty to hop... Read More

08/28 Hour 3: Cordell Woodland Joins The Junkies - 1:00 What's The Best Restaurant To Build On A Golf Course - 19:00 Will Jayden Daniels Replicate His Rookie Season - 32:00

Get AudioBooks for Free Best Self-improvement Motivation How to Craft a Brilliant Guarantee That Sells | DJ Richoux Learn how to craft a powerful guarantee with risk reversal that builds trust, reduces buyer hesitation, and helps you close more sales. ⁠We Need Your Love & Support ❤️ ⁠⁠⁠⁠⁠⁠⁠⁠⁠Get 3 Audiobooks Free -

Guess what ding dongs? We're on BREAK. We're ALLOWED to do that, and we think you should all quit your jobs and take to the open sea with us. But lucky for all listeners out there who are THIRSTY for content and yet cannot bring themselves to scroll the feed, may we present a quenching little sip or Text Me Back nonsense, a crowd fave featuring the iconic Kelsey McKinney (co-creator of the famous pod Normal Gossip and author of You Didn't Hear This From Me: (Mostly) True Notes on Gossip).We hope you are all doing the bare minimum for your obligations and are summer-maxxing your life right now. See you in a couple weeks MWAH! NEVER LISTENED TO THE POD BEFORE? HERE IS YOUR STARTER KIT TO BEING BFFS WITH US!Listen to our iconic episode with Normal Gossip's Kelsey McKinney!Learn all about the Kayak Dad lore in: It's Our First Episode!Meet Kevin in: Lindy and Meagan Need to Talk About KevinLearn why they keep saying BBW in Lindy and Meagan Are Officially BBWsWE NEED OUR ACCOLADES! It helps people find the show.⭐⭐⭐⭐⭐ (5 stars only please) on Spotify⭐⭐⭐⭐⭐ (5 stars only please) on Apple PodcastsGive us Rave Reviews and Accolades on Apple Podcasts! Brilliant!!Like a cool kid hang out with your two smartest bestest friends. Desperate times call for Swamp Person Pod! Please...if the first half hour of 7/2/26 pod is any indication. Please bring it soon!YOUR AUNT SU-SU CAN YOU PLEASE BE OUR AUNT TOO-TOO? MORE SWAMPY MATERIAL COMING SOON!STUFF TO CHECK OUT:Lindy's dress and earrings from Belinda's Unique BoutiqueEye mask? LolOrder Lindy's book!!!! Adult BracesNEWSLETTER ME BACK (A FREE WAY TO SUPPORT THE SHOW!)Check out SWAMP PERSON Subscribe to Lindy's newsletter butt news!Check out our MERCH so we can make MORE merch!! (Patrons get a discount, so check us out at patreon.com/textmebackpod)Listen Ad-Free by joining our $12 Patreon tier Freakaconda!Subscribe to Lindy's newsletter butt news!Join our Discord! We're obsessed with these people.⋆｡°✩⋆｡°✩⋆｡°✩⋆｡°If you like this episode and want us to keep making the show forever, please subscribe to our Patreon. This podcast will always be free, but we need your help to produce it -- and if you support our Patreon, you'll get all kinds of goodies in addition to the show itself! Learn more about the different tiers and rewards here: https://www.patreon.com/TextMeBackPodAlso! Please keep in touch with us! You can text OR CALL us at the Best Friend Party Phone: (703) 829-0003.We're on Instagram at @textmebackpod!You can email us at deartextmeback@gmail.com!WE WANT TO HEAR FROM YOU SO BAD!⋆｡°✩⋆｡°✩⋆｡°✩⋆｡°TEXT ME BACK is a production of Lindy West and Meagan Hatcher-Mays, proud members of the BFF Network. Our senior producer is Meagan Hatcher-Mays. Our other senior producer is Lindy West. Our show is produced by Alli Slice.Our music is by Chief Ahamefule J. Oluo. Diana Bowen is our video and creative advisor. Our digital strategist is Chance Nichols.You can also follow the podcast on Instagram and TikTok @textmebackpod. And for even more bestie content, follow Lindy and Meagan on Instagram at @thelindywest and @importantmeagan!TEXT ME BACK is a comedy podcast where Lindy West and Meagan Hatcher-Mays spiral about politics, pop culture, dogs, space, friendship, anxiety, Lord of the Rings, and whatever cursed topic is haunting them that week. Along the way, they've welcomed brilliant and hilarious guests including Lizz Winstead (The Daily Show), Kelsey McKinney (Normal Gossip), Samantha Irby (We Are Never Meeting in Real Life), Guy Branum (Hacks), collaborators, comedians, political experts, writers, and internet icons for deeply unserious conversations.⋆｡°✩⋆｡°✩⋆｡°✩⋆｡°See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What if the line between neuroscience and the paranormal is far thinner than we've been taught to believe? In this episode of the Align Podcast, Mayim Bialik, PhD neuroscientist, actor, author, and host of Mayim Bialik's Breakdown, explores where science, mysticism, trauma, and consciousness intersect. She and Aaron discuss remote viewing, altered perception, nervous system regulation, spirituality, and nature, while examining how modern life shapes our biology and how practices that restore coherence may help us reconnect with ourselves, each other, and something greater. ALIGN PODCAST EPISODE #607 IS SPONSORED BY:

The Suite Spot attended the 2026 Hotel Data Conference and had the opportunity to interview some of the best and brightest hospitality leaders in the industry to gain their insights and perspectives on prevailing data trends, AI & technology, how to optimize the guest experience and much more.  Be sure to watch the full episode if you missed any of the action from the 2026 Hotel Data Conference.  Special thanks to: Amanda Hite, Jan Freitag, Erica Lipscomb, Max Spangler, & Sam Trotter. Ryan Embree: Welcome to Suite Spot, where hoteliers check in and we check out what’s trending in hotel marketing. I’m your host, Ryan Embree. Hello, everyone. Ryan Embree here at the 2026 Hotel Data Conference here with STR President Amanda Hite. Amanda, great to see you again. Congratulations here. This is our first time at the Hotel Data Conference. Amanda Hite: Oh, wonderful. Thank you. Ryan Embree: Record attendance was just announced. Welcome to The Suite Spot. We’re excited to be here. It was a ton of excitement that we just saw. Tell us a little bit about this event, and we were talking off camera about, do you ever expect it to be what it is right now? Amanda Hite: Yes, we started it 18 years ago with a couple hundred people, maybe. The very first year we’ve always had it in Nashville. This is our home base for the STR part of our business. Most of our employees are here that are in the US. So we started it with a way to connect with customers and more importantly, like, we all have this curiosity about the data. You know, we’re constantly in analyzing, looking at trends in the industry, and we wanted to get people together to hear what are you seeing and let’s talk about it. And that’s really how this started. So it’s, I think it’s for me, my most proud part of this conference is the feeling that everyone has when they come in of being really open and curious and wanting to learn from each other. So you get some really good dynamic conversations happening in the networking breaks and in the hallway. Ryan Embree: Well, it’s such an important time right now too, right? ‘Cause people are already starting, if you can believe it. Well, actually, probably you can look in 2027. Amanda Hite: That’s why we do hotel data conference when we do it. Exactly. It’s budget season. Ryan Embree: Brilliant. Brilliant. Right? And, you know, you just got off stage, like I said. One of the fascinating pieces, like I said, we weren’t here last year, but this is our first time. You said when you first stepped on stage, there were, and you showed some of those original numbers. There was a little bit of a gap in the audience last year. Amanda Hite: Yes. Ryan Embree: But this year, a little bit different story. Amanda Hite: Yes. We had a much better forecast to reveal this year. Last year at this time was when we took the forecast down to reflect what was happening in the industry. And this year, we raised the forecast, not just for the rest of this year, but also for 2027. Ryan Embree: So great to see. And a really cool inflection point, I made a note here, revenue for the first time outpacing expenses, right? What does that mean for hoteliers? Amanda Hite: Yeah. So we finally see the pace of growth on the revenue side outpacing the expense growth. I mean, we’re in a high inflationary environment. Expense growth is something that will continue and hoteliers are having to deal with. But to see that we’re actually going to get some GOP gains, it’s, it’s super helpful. I mean, the point I made this morning though is our margins are not growing. Yeah. So we’ve got some room to grow efficiencies and productivity within the hotels to try to get margins to grow at the same rate of GOP growth. Ryan Embree: Yeah, yeah. It’s challenging right now. And one of the things we’re doing to combat, or CoStar’s doing combat that, bottom line data being added to the product. What’s that mean for the hotel industry? Ryan Embree: Yeah, so within STR Benchmark and the CoStar platform, we introduced at the end of the first quarter our profitability benchmarking. P&L is something that STR has done for 30 years. We did it on an annual basis. And we introduced our monthly benchmarking back in 2020, literally as the world shut down. So maybe not the best timing. But of course, now we’re prepared in an environment like we are today, a very complex operating environment for our hoteliers. It’s, yes, we need to grow revenues, but we must make sure that that is flowing through to the bottom line and that our operators and owners are actually making money. And that’s not been the case in many types of hotels and many markets around the country. So we’re trying to make sure that we bring that visibility of not just the top line growth that we want to see for the industry, but the flow through all the way to the bottom line. Ryan Embree: Yeah, I’d love to see that. And, you know, another thing that we’re gonna hear constantly about at, and at this conference is AI, right? So I guess the overarching question would be more of like, how are you incorporating AI into your products right now? Amanda Hite: This is when I’m so thankful that we are a part of the CoStar Group entity. If you follow our other brands, homes and apartments launched AI in their products earlier this year. So we’re continuing to build off of that. We will have AI search in the CoStar product in the same way that you see in apartments and homes. But for STR benchmarks specifically, what we’re thinking about is making sure that we’re integrating AI into the product, not just sitting on top of the product, but like we interact with the clients all the time on the analysis in the industry. So we want to bring that through AI into the product for our customers to use. So we love when they pick up the phone and call us and wanna talk about data. Right. But we also wanna make it easier for them to surface it within their portfolios in product. And so that’s the path that we’re going down to bring that intelligence in the product and analyzing and spotting the trends, knowing what to look at or sometimes not look at, right? Sometimes it’s a great point. It’s just as important to say like, “Hey, I only have a limited amount of time. Where do I not need to spend time right now?” And that can be tricky, especially when you’re looking at a larger portfolio of trying to discern where, what makes the most sense to drive profitability for my business, for me to spend time on right now. Ryan Embree: 100%. Those complexities and driving efficiency so important right now. And turning those data, that data into actual insights. That what one of the promises of AI. So reason we’re here at the Hotel Data Conference, thank you for taking the time. We’ll, we’ll let you get back. I know you’re hosting almost 900 hoteliers here. So we’ll let, let you get back to Amanda. Thanks for stopping by. Amanda Hite: Thank you, Ryan. Appreciate it. Ryan Embree: Hello, everyone. Ryan Embree here with The Suite Spot live on location Nashville at the 2026 Hotel Data Conference here with Jan Freitag, National Director at CoStar. Jan, thank you so much for taking some time and very busy. You’re hosting almost a thousand hoteliers here. Jan Freitag: Yes, 18th year. Sold out again. So heads up, next year we’ll sell out again. But thanks for being here and sort of taking the pulse on the industry. We appreciate it. Ryan Embree: 100%. Congratulations. Amanda Hite opened us this morning saying last year when she unveiled the forecast, there were audible gaps in the crowd. I feel like behind us, people have been skipping, jumping down, up and down this escalators. Share with us, we got a revised forecast. Jan Freitag: So we’re proposing that RevPar this year is up 4.4%. So that is the second upward revision we had to make, quote unquote. And the data’s just so strong. But then that means that next year, we’re gonna see growth, but it’s much slower global. So next year we’re thinking that RevPargrowth is gonna be like, you know, 2-2.1% or so. So the negative way to say this is, “Oh, our growth rate is cut in half.” The positive way to say this is like, “Oh, we have growth on growth, right? 4% this year, ne – 2% next year.” Ryan Embree: 100%. I mean, a lot of people are going into, you know, we’ve talked to hoteliers here on the Suite Spot, going into their budgets. These are very, very important numbers for them as they go into their budgets because they wanna forecast. When we met last, we were at NYU. There had been zero soccer games played in the US. Now, 104 games later, we got a crown champion. Obviously had a big impact. We’re gonna talk about that in a minute. But that strong performance, one of your big takeaways from this morning was strong performance is gonna equal some tougher comps in 2027, right? Jan Freitag: Yeah, absolutely. So we had arguably easy comps this year, right? The Q2, three, and four RevPAR performance last year was negative. So yeah, we would outperform it this year. That was not a question. But because, RevPAR in the second quarter was up 5.7%, that is a, a very stout result, obviously driven in June, partially by the World Cup remember we’re gonna talk about. You know what that means for next year is, oh wow, we’re not gonna see that performance again. And so my conversation this morning with hoteliers is all about, okay, so how do you massage your owner? How do you have this conversation with your owner, with your team to say, look, there’s still gonna be growth, but we really have to think about this. And I heard this this morning from an asset manager at next year as a year of 10 months and two months, you know? So really take June and July out of your annual number and say, okay, so what’s the growth for that? And then, yeah, June, July is just gonna be tough cost. Ryan Embree: Yeah. Probably something that a lot of markets who hosted Taylor Swift a couple years ago had to deal with. And then maybe what LA’s gonna have to deal with in 2029 after the Olympics in 28. Jan Freitag: Yeah, exactly. So we’re already talking now about the Olympics. We’re gonna talk about, obviously the World Cup in four years over in Europe and what is the performance there. So these sporting events are just the gifts that keep on giving. Ryan Embree: Yeah. Yeah. And, and travelers continue what we heard this morning. Consumers continue to prioritize travel, which is really, really great for obviously our industry. But not without its cautionary tales, you also had a watch your margins kind of take away from that. Maybe expand on that a little bit. Jan Freitag: Yeah. So we’ve had for the last year and for the last couple of years, really this interplay between room rate growth and the rate of inflation being higher than room rate growth. And we’re taking the rate of inflation sort of as a proxy for how much more things are expensive. And the costs for hotels are obviously going up. Higher labor costs, higher insurance costs, higher food costs, higher costs, inner energy, everything. So if your costs are going up in order for your margins to expand, you need to drive room rate or revenue faster than the cost increase. And that just is not happening. So my colleague Isaac Collazo spent 55 slides and an hour explaining how margins are decelerating, unfortunately. Now, the total dollar amount, we’re everything gets more expensive, but it also means we’re having more money available as profit. But the margins are coming down. And that’s really the, maybe to me, the main takeaway from HCC this year for the budget conversation for 2027 is watch your margin. Ryan Embree: Efficiency is always looking for that, especially in these tight margin areas. And then lastly, you know, your whole presentation this morning was themed around the World Cup. And, and I do wanna bring it up because, obviously there was the quote was 104 Super Bowls. Yeah. Right? And you kind of explored that case a little bit. Found out maybe that might not be the case. Jan Freitag: Yeah, exactly. So the FIFA president had said at the time, just to explain to American audiences, “Hey, we have 104 soccer games and they look like 104 Super Bowls.” That is of course not the case. And that was never meant to be the case. Super Bowl is the largest cultural sport event in America. It happens once a year, right? And to sort of translate that was, I thought always a little silly. So it turns out that the 104 Super Bowls did not come to pass, and it was more like 30 Super Bowls, maybe if that. So yeah, it was still a very healthy impact. If you look at the markets that Hosta gave Kansas City, New York, Philadelphia, Boston, very, very strong room rate growth. Interestingly, in some markets, actually, occupancy declines. We saw that specifically in Vancouver, but we saw it in Atlanta, we saw it in Boston. Why is that? Well, because corporate America, meeting travelers, meeting planners said, “You know what? I don’t need to compete with the Tartan Army in Boston for our meeting. You know, let me just stay away. Let me have that meeting in August, or let me move that meeting to Chicago,” for example. Sure. Chicago had a very, very strong June, July meeting calendar. So it’s, um, the, the room rate increase was absolutely expected and is exactly what came to pass. It just wasn’t Autumn for a Super Bowl. Ryan Embree: Yeah. I mean, that just proves we are, uh, a collective of markets. Things are gonna be obviously different in each one. Yeah. Uh, with different factors there. You know, a- and there’s also an interesting stat, fascinating stat, I wanna bring it up, about booking windows, um, that, that you brought up there. Yeah. If you wanna expand on that. Jan Freitag: So I got this totally wrong in the run up to the World Cup because I thought, look, if somebody books that FIFA ticket a year out, and the airplane ticket’s six months out, surely they would book their hotel three months out. Yeah. That did not happen. Right. And so we saw specifically the chart that I had this morning for, uh, arrival dates, June 11, 12, 13, 20 basis points of, uh, 20 points of occupancy was booked after June 8th. Wow. So that’s a booking windows of, like, three or four days. Wow. For an event that you knew what happened, I mean, six years ago. Yeah. You know? And you had a ticket from one year ago. So I just completely though that the, uh, the, the leisure traveler, the, the soccer traveler would also book their room way ahead. That did not come with us. Ryan Embree: Very interesting. I wonder if that’s a macro trend happening right now, those booking windows starting to shorten a little bit. Jan Freitag: Yeah, and maybe that’s a takeaway for our friends, you know, in LA who are hosting the Olympics. Hey, you know, be very mindful how you match that booking window. Ryan Embree: Lessons from history learned there. Yes. Um, final as we wrap up, I always li- like, like to get any, you know, you look at a lot of data. So any interesting, uh, like, data points that really stood out or surprising? Jan Freitag: I mean, the July data came out yesterday and the luxury class RevPar growth was 16%. Ryan Embree: Wow. Jan Freitag: Talk about A, amazing, but B, A, tough comps. Yeah. In July of next year. But it was an amazing, amazing performance. July was very, very strong. Um, and June as well. So we clearly saw, you know, July was helped a little bit by 4th of July, World Cup, uh, 4th of July calendar year, but also the World Cup, obviously the final and the bronze medal games. They all, they all helped. So July was strong, June was strong. So now I think things are getting a little bit more normal – Yeah. Early on end. Ryan Embree: Awesome. Well, we’ll continue to look ahead as you will, but thank you again for taking time out of your busy schedule, Jan. Jan Freitag: Thanks for being here. Thank you. Ryan Embree: Hello everyone, Ryan Embree here with The Suite Spot. We are live on location of the 2026 Hotel Data Conference. I am here with Erica Lipscomb, EVP of Commercial Strategy at PM Hotel Group. Erica, thank you so much for joining me on The Suite Spot. Erica Lipscomb: Well, thank you for having me. Very excited to be here. Ryan Embree: Yeah, first time here on the Suite Spot. Yes. But not your first time here at Hotel Data Conference. Erica Lipscomb: Not my first time at Hotel Data Conference. This is conference number eight. Ryan Embree: Okay. Yes. All right. Hotel data conference. You obviously are no stranger, you’re a pro. What do you call a hotel data conference a success kind of reflecting back? What do you come here to accomplish and to learn? Erica Lipscomb: You know, I, again, this is our start of budget season. Sure. Right? Yeah. So I actually, uh, had dinner with Amanda last night and said, “You do realize what you’ve done here, right? We cannot even start our budget calendars until there’s an HTC.” Yeah. So really what I look forward to is not coming here just to hear that the amazing news of an increase year over year, or that we’re gonna increase in the year for the year. Sure. But what are those things that I can take away that can make it tactical for our teams? Mm-hmm. So learning from industry leaders that are here. We have amazingly smart people that are here at this conference. And we’re really drafting and shaping what the industry will look like. So what are those learnings? And then how do I make sure that we trickle that down within the organization and get them to our teams? Ryan Embree: Which can change so rapidly, right? As we know – Absolutely. It’s gone from, uh, a yearly change to almost, it feels like a weekly, especially with the AI and technology conversation. Yes. You were on a panel last year here at this same conference. I’m curious, what were some of the conversations then versus now? Erica Lipscomb: Yeah. And very different. I think it’s been extreme polar opposites. Okay. I feel like last year, there was a lot of conversation about AI. Mm-hmm. But more on the what is AI. Mm. And how are we gonna use AI? Yep. And it’s already started in conversations this morning. You know, we started networking last night, and most people are now really talking about what is AI doing for us to make sure that we’re efficient, making sure that our teams are effective, um, ensuring there’s profitability back to our owners. So it’s gone from a concept – Yeah. To now actually, how are we utilizing AI to be better in the industry, but keeping the forefront our customers? Ryan Embree: It feels like we’re in the sandbox now, right? And there’s a lot of companies out there trying different things. It’s the exploration process and, you know, maybe some success, but even, uh, lessons in the failure. Uh, I, I’ve been hearing a lot about that as well. So hotel data, obviously data is the name of the game. Yes. Still one of the most important tools I feel like right now on our quest of guest personalization. And so much it can do to kind of like what you said, prepare us for the rest of 2026 and even into 2027. Right. How is PM Hotel Group kind of leveraging data for growth and, uh, experiences? Erica Lipscomb: So actually you started with, with growth and experiences. Yeah. So really starting with growth. Yeah. We really are starting with AI in our business development side of our, our, of our home. Sure. And really how are we looking for the right clients that fit PM? Yeah. How, again, when you look at, uh, BD, it’s a relationship. Mm. So who are those owners? Who are the asset managers? What do their teams look like? Is that a right fit? And how can we help them grow? So that’s really the act – acquisition of the client and the customer. And then when we get to the property level – Right. Then as an enterprise, as a support center, what we’re looking to do is how do we use data, which is the, the heart – Yeah. Of revenue optimization. Sure. How are you using that data to make sure that we’re pulling through every step of the guest journey? So from the time again, acquisition of a customer. Right. So now not an owner, but that actual guest that’s gonna be staying at our properties, what does that customer journey look like? How do we find the right customer? We have a very diversified portfolio – Oh, yeah. For each one of our assets in the portfolio, ensuring that they convert. And then once they’re there in their stay, are we pulling through on all the experiences they expect? Whether it’s an independent hotel and the experiences that come along or for the brands and the brand standards. And then once our guests leave, how do we make sure that we are still speaking to them – uh-huh. And making sure that they return? Ryan Embree: I love how you walk through the entire guest experience. I think sometimes we get caught up just thinking about one or two elements of it. Right. But it really does start. I mean, the hot topic right now is that AI visibility, right? Absolutely. And being bound, uh, because our travelers are changing the way that they’re searching for hotels and doing their research. So, uh, it’s super, super important there. We’re in Nashville, Erica, uh, no stranger for PM Hotel Group. Yes. Uh, you guys just, uh – Very excited. Assumed management, 12 properties. Yes. Uh, what do you lo – like, um, from a Nashville market standpoint? I mean, this has just been such a hot market right now in hospitality. Uh, but also, you know, a big threshold of, uh, exciting 80 plus hotels for PM Hotel Group? Erica Lipscomb: Yes. We’re very excited to have the 12 hotels that, from Pinnacle that joined our portfolio. And that’s really our sweet spot, right? Finding those type of assets that fit our growth in our platform, and that we can make sure that we’re optimizing on their revenue, as well as excellent customer experience and guest operations experience. So what I really like about Nashville, and it’s not a new growth. Right. You know, Nashville never stopped growing, right? Where the, where the rest of the world really has struggled even, you know, six years ago. Through COVID. Nashville didn’t, right? Ryan Embree: It was red hot. Erica Lipscomb: But what most people think about when you hear Nashville, they’re really just thinking it’s an entertainment city. That’s not just all Nashville is. So when we peel it back and take a look at the segmentation and what’s driving Nashville, you do still have that customer that is true corporate business. And you still have conventions and groups. I was just in a group maximization winning group seminar just not too long ago. And in that breakout session, we really talk about group continues to still grow. Oh, yeah. And when you take a look at the first half of this year, that growth is really happening not only just in convention centers, but those hotels that have group meetings. Even when you take a look at those assets, what’s interesting is the growth is not just in the hotel that has most of the group, but if you are affiliated. You’re feeling that demand. Leveraging the demand and continuing to drive occupancy and ADR. Yeah, absolutely. So that’s why we’re still excited about Nashville. It’s one of those markets that continues to do well, not just in entertainment, but on the corporate business transient side, as well as group side. Ryan Embree: It’s a perfect destination. That’s why we got almost a thousand hoteliers here at the hotel data conference. Erica Lipscomb: That’s sold out again this year. Ryan Embree: Absolutely. Well, any. I mean, I can tell just by the conversation we’re having, very passionate about your work. Any projects you’re particularly fired up about right now? Erica Lipscomb: The project I’m probably most interested in is what I was hired for is to really continue to evolve commercial strategy. So commercial strategy is not just looking at every discipline in a silo. They’re all very important to revenue optimization. But how do we now continue to go from just having the commercial conversations, but also leverage the experience in each discipline? So our customers, when they look at our hotels, And they look at that curse customer journey that we just walked through – Right. They’re not looking at sales, revenue, marketing, distribution, operations. They’re looking at their holistic experience. Yeah. And so why not make sure that we internally stop looking at how well each d- division does and, and, and our, each siloed discipline, but let’s look through the lens of a gu – of a customer. Yeah. What’s that experience look like? And then how do we all play a part of it? Yeah. Exactly. So that’s what I’m excited about. And using, continuing to use AI. Yeah. How do we make sure that we’re leveraging commercial? Yeah. And then making sure that our use of AI is making our teams much more efficient – Mm. And effective in h – in how we run our businesses. Ryan Embree: That’s what I was gonna say. It’s, it’s such an inflection point, and I’m sure very exciting for, for your job with the technology in hand. Now you’ve got the power to, uh, break down those silos, right? Absolutely. Create efficiencies there. Yes. Uh, well, as we wrap up, you know, we always. One of the things here that we love to do at the Hotel Data Conference is try to predict the future, right? Forecasting, everybody. It’s a, it’s an impossible job, but we do it every single year. Right. Uh, you know, so from a commercial strategy standpoint, I know you, you, you just mentioned the projects you’re working on, but what’s your vision for PM Hotel Group as we kind of go into the latter part of the 2020s? Erica Lipscomb: So latter part of the 2020s, I think that the company’s vision is to really leverage the portfolio and the diversity of the portfolio. We saw that growth that we had just here in Nashville. I’m sure you saw the news that Reset our first brand to enter Marriott’s or outdoor collection. Yeah. We’ve noticed that when you continue to diversify and not really just say, okay, we are just this type of company, making sure that we’re leveraging the expertise of our team. Mm-hmm. We can be many things – Yeah. To many customers. Yeah. And so lev – continue that leverage, that growth, but we do see that growth continue to be in experiences. Yeah. Right? So every brand is rolling out how they’re working with experiences. But what we do see, that lifestyle, outdoor – Oh, yeah. Experiences. We’ve had our first entree into it, and we’re gonna continue to grow. Ryan Embree: Awesome. We’re excited to watch that growth, and yeah, that experiential travel continues to be something, conversations we’re having here, prioritizing, that’s what the guests are prioritizing travelers are. Congratulations on all this. We continue to watch it with PM Hotel Group. Thanks, Erica. Erica Lipscomb: Thank you. Ryan Embree: Hello, everyone. Ryan Embree here with The Suite Spot. We are live on location at the 2026 Hotel Data Conference. I am here with Max Spangler, VP of Technology at Charlestown Hotel. Max, we know you’re on a panel tomorrow. We’ll talk about that in a second, but thanks for taking the time to join us. Max Spangler: Absolutely. thanks for hosting me, Ryan. Ryan Embree: Yeah, Gotel Data Conference. Name of the game, data. We’re gonna talk about, obviously, your role and, and where data plays into that. But first, you come to a conference like this, what’s the expectation? What do you hope to get out of it? And maybe when you’re a couple weeks down the line, looking back on the conference, that was a success. Max Spangler: Yeah, you know, for me, I spend a lot of time at conferences that are very narrow in scope, right? Sure. Whether it’s high tech or the hospitality show, or even technology conferences that are outside of hospitality. Sure. So coming to HDC is always great. It’s always refreshing. The keynote panel in the beginning always gives me, hopefully, optimism. And this morning, it was very optimistic – Yes. About the way things are going. So I’m thankful for that. But it’s great to hear from commercial peers how they’re using data, how they’re surfacing insights, what tools they’re using, and how they’re turning it actionable. I mean, I think for me, as someone who spends a lot of time staring at screens, developing tools, looking at dashboards, hearing from people that actually depend on this information – Yeah. So crucially is really refreshing. So I get to, like, cut through the noise a little bit and hear what’s working, and hopefully hear what’s not. Ryan Embree: Yeah, and that’s what leads to your panel tomorrow, connecting AI to commercial strategy. Yeah. Uh, maybe give our sweet spot listeners a little bit of sneak peek and maybe your thoughts on the subject. Max Spangler: We’ve got a great panel tomorrow. Super stoked for it. You know, so we, we had a pre-cause you tend to do with those panels. Right. And as a result of that, we decided to zoom out a little bit, which I though was important. So commercial still is the through line, as you would expect at HTC, but given the man – the, the members that are on the panel, we’ve got some people that, you know, are on the, the, the revenue management side. We’ve got some people from HFTP. Um, you’ve got me as an independent operator. It w- we felt, we felt it really important to say, “Let’s, let’s zoom out. Let’s take a pause and, like, let’s look at where the industry is holistically.” Sure. And so the questions are really driving off that. So you’ll find that, um, there’s insights about a year from now, what would we like to be doing differently, right? How are we driving ac- actionable insights? What KPIs are important? What KPIs are important? Yeah. Things like what’s the difference between automation versus th- this new agentic era? Mm. So I think it, um, I’m actually really excited for it. The panel’s great, and I think you’re gonna get some, some really interesting insights from a variety of different opinions. Ryan Embree: Yeah. And what we talked about is so much can change. Yeah. And you could talk about what could happen in a year. I mean, that could be a couple cycles with technology right now. And that’s why I, I was really looking forward this conversation, Max. Yeah. Because, you know, I get industry leaders, sometimes brand leaders, but you’re, you’re in it every single day, right? Yeah. Uh, VP of technology. Yep. Where do you think we are in the AI adoption – Yeah. Uh, uh, cycle? And then maybe zoom in a little bit on Charlestown Hotels. Max Spangler: Yeah. So if we, if we look at sort of where things are globally for the state of AI, I think obviously in the technology space, it’s an existential crisis, right? Right. I mean, I think you see that in, in jobs reports. I think you obviously see it in the way that they’re measuring AI as an accelerant. Yeah. You know, so, uh, friends of mine that work for tech companies, they’re seeing their time to release production code going from five weeks, four weeks down to one week. Wow. It’s easy for them to measure. It’s easy for them to see the outcomes for us. Yeah. I think it, it is ultimately a little bit more difficult. For Charlestown, you know, we think it’s really important to keep hospitality at the center of what we’re doing, right? And so we’re not parading around trying to be an AI company or a SaaS company. We firmly believe people and hospitality at the center of, is gonna be at the center of what we do.m. How do we use AI to power that? Whether it’s through efficiencies, you know, through maybe more sophisticated RMS, through, you know, generative guest insights. How do we make sure that we’re being discovered when people are asking what’s the best hotel in downtown Charleston, South Carolina? Those are really hard questions to answer. No one’s got it figured out. But the conversations that are happening here are super encouraging because I think there is a lot of people admitting that and coming together to try to find, um, the best path forward. Ryan Embree: And you were, this is not your first per – podcast that you’ve been on recently. I saw you, uh, on CoStar News Hotel podcast where you talked about escaping hospitality’s AI hype echo chamber. Yeah, yeah. What’s your thoughts on that? And maybe how do we avoid doing that here in, in spaces like this? Max Spangler: I mean, it’s, if you go on LinkedIn, you can feel like, you know, FOMO is like a- absolutely crushing you, right? Right. Everyone is, like, piloting something new. Right. Everyone is, is advancing seemingly at the speed of light. It’s really important to come to a conference like HTC, uh, to get a real life temperature check with what people are doing and how they’re doing it. There is a tremendous amount of hype. There’s a tremendous amount of potential, but I think for a lot of us, and especially from someone sitting in the seat of an operator, you have to be very disciplined. Yes. You know, you have to have a step-by-step sequence of how you’re actually gonna accomplish this. It’s okay to introduce a little bit of chaos. We’ve done that in the early days. I mean, if you go back, you know, to 2023, 2024, we’re experimenting with all the frontier models. But eventually, we wanted to collapse that into a unified choice, pick one model so that we can move forward and start measuring, you know, are our team members crawling? Who’s walking? Who’s running? How do we devise resources to help kind of get everyone on the same page, march in the same direction, and get better at this? Yeah. And so that, that’s, that’s been our strategy. And fortunately, like, that’s what I’m hearing here at the conference. Ryan Embree: And the motivation for implementing AI can’t come out of fear of we’re not doing enough. Yeah. Or, you know, we’re just, that FOMO feeling that you’re talking about, it has to have, what you said, discipline and direction. Yeah. And Max Spangler: Ryan, like, fear is a huge part. I mean, that’s one of the things that we’re constantly up against. There’s. I, I think the, the negative attitude and apprehension towards AI is only gonna continue to grow over time, right? Just like the excitement over it is gonna continue to grow. Yeah. Same thing’s true for the negative. I mean, you have people that absolutely have their head in the sand, which is okay. Right. Um, for, for certain reasons, you have people that obviously have negative feelings about it because of the socio – uh, economic impact. Sure. Companies potentially might be laying off job just Placement or replacement as a result of LLMs and the technologies that they introduce. There’s the environmental factors. So, like, all those things are absolutely true. We don’t think it’s, as Charlestown, our responsibility to sort of correct that. Right. But we do wanna make sure our associates, team members, and corporate, and corporate leadership team know this isn’t going anywhere. Yeah. It’s fundamental core to the business, and we’re gonna make an investment into our teams to make sure that they’re prepared for this new wave, whatever it looks like. Ryan Embree: It’s exciting times. And it’s okay to experiment fail sometimes, because that, that’ll show you some lessons too. Sure. Max Spangler: Yeah, we. Yeah, we’ve run so many pilots. We’ve had so many things fail. We’ve incinerated millions of tokens and subsequently thousands of dollars as a result of – Yeah. Um, so many pilots, but we’ve learned a lot. Yeah. Uh, and we’re in a much better spot as a result of it. You have to be willing to take risks, especially now. I do believe, like, no one’s gonna be left behind yet, but there is absolutely an advantage to being a first mover. And I think the companies that are at least experimenting and building AI fluency for their teams are gonna be much better, uh, much farther along than everybody else. Ryan Embree: 100%. And, you know, one of those spaces is, is the data, right? That’s, I mean, that’s the name of the game of this conference here. Yeah. How are some ways are you leveraging data to kind of – Yeah. Grow Charlestown hotels or even just create efficiencies? Max Spangler: Yeah. So for us, it, it, it is a challenge to think about the kind of company that we are. We focus mostly on the independent space. Mm-hmm. So we don’t have sort of the technology through line like the brands have where – Sure. You know, they can force a certain PMS, POS, CRS, like, it’s very clean and organized and scalable that way. Yeah. For us, you know, when we come into a new hotel operating environment, in most cases, technology hasn’t been a major form of investment, right? I mean, most people don’t come to Charlestown hotels with a great performing asset. They’re like, “We’re in trouble. We need your help.” Right. So then I come in, you know, from the technology perspective and it’s like, okay, this is difficult. How are we gonna extract information, put it into a centralized place, be able to sort of layer a, a, a, a BI tool or reporting package on top of it to actually surface the insights so these one-off owner operators can get the insights that, like, a company like Charlestown Hotels can deliver at scale with all the independent properties and things we’ve learned across the secondary and tertiary markets that we work in. Max Spangler: So, I mean, to put it simply for us, it is about having, like, a central data repository or warehouse. Sure. I mean, there’s plenty out there. Databricks, Snowflake. We’re a BigQuery customer. We do a lot with Google. Um, but it is, you know, if, if you think about where things are going to bring it back to AI, so much of the conversation surrounds having a good data foundation, because AI is an accelerant. If you have bad data, it’s gonna accelerate you to bad outcomes more quickly. Yeah, that’s a great point. If you have a bad business strategy, it’s gonna optimize for the wrong KPIs. So for us, it is very much about having solid fundamentals. Yeah. That’s not a reason for you to stop, right? It’s just more a reason for you to proceed cautiously. Ryan Embree: Absolutely. And, you know, you do it right. All of a sudden, you get that personalization, which, you know, hospitality’s been really the last decade – Yeah. Has been striving so much for to get that personalization within the guest experience. So as we wrap up, you know, we always like to. I know this is gonna be difficult because, like we said, things change so quickly in the tech space. Yeah. But what’s your vision for Charleston Hotels from a technology perspective? Max Spangler: Yeah, great question. I thought you were gonna ask me a hard one, like, what’s my favorite color? But, uh, no, for, for. Vision for technology, you know, for us, as long as we keep, like, hospitality at the center – Yeah. As our north star, that really does simplify things for us. It is gonna be difficult. There’s, you know, obviously a whole host of different frontier models you have to choose from. Tokenomics is gonna continue to be a big part. People talk about ROI with LLMs, but no one’s really talking about the expense – Yeah. And expenses continue to grow. Great point. Right? So we’re, we’re focused really on, you know, not only the, the ROI from some of the LLM tools, but, but obviously the tremendous cost that’s associated with running them at scale. But as long as we keep people and human beings at the center, reducing mundane work, admin tasks, friction so that our people can spend less time in front of screens and just be more hospitable, I think that really is the vision. Technology’s gonna support that. It’s gonna hopefully be more invisible to the people that come to hospitality. They didn’t come to, like, move information around – Right. Push paper or spend time in front of a computer. They spent it to, like, be empathetic, to be excited – Yeah. To surprise and delight. And so our goal, that’s our north star, and technology’s gonna be there to support it. Ryan Embree: Yeah, I mean, some industries, you’re, you’re right, are gonna be completely flipped upside down – Yeah. With this technology. But hospitality, we have that advantage of being a people first industry, so. Max Spangler: I, I think it’s, like, the, the key differentiator, and it honestly, it’s like, hospitality has an opportunity to have a really strong opinion. As so many industries are completely rolled over by this AI wave – Yeah. Hospitality can actually say, “No, you know what? People are…” And people in hospitality are at the center, and so as there is potentially more AI backlash and people are seeking more authentic experiences – Right. With people and connections – Yeah. I think it’s, it’s gonna be a great benefit to our industry. Max Spangler: Yeah, and we’ve seen from the data, experiences still seem t be – Yeah. I think that’s gonna grow. Yeah. Ryan Embree: Yeah. Agreed. Uh, Max, appreciate the time. Thank you. Uh, we’ll keep an eye on Charleston Hotels and everything you’re doing over there. Great. Congratulations. Max Spangler: Thank you. Ryan Embree: Hello, Everyone. Ryan Embree here with The Suite Spot. We’re live on location at the Hotel Data Conference 2026 here with Sam Trotter, Head of Digital Marketing for Indigo Road Hospitality Group. Sam, thanks for taking some time. Sam Trotter: Thanks for having me here. Yeah. I’m excited to be here at the Hotel Data Conference. Ryan Embree: It’s our first time here, but you said you’re, you’re a pro. You’ve been here for many years. Yeah. What does a successful hotel data conference look like for you and some of the takeaways that you look for? Sam Trotter: I really love having a good sense of what’s gonna happen next year. So you get some really great data here where you actually can take to your business planning sessions and use and say, “Hey, you know, I have this from the data conference, and they’re forecasting this growth in this market.” And you have something tangible. Yeah. So you’re about to head into budget season. Yeah. So having that in hand is really, really nice. Ryan Embree: That’s a big part of it. I mean, budget season, you gotta make those operation efficiency. We talked about the margins, how tight those are right now, especially in hospitality. One of the ways that hospitality’s changing right now is through AI search. You were on a panel here. For those that weren’t able to join us here in Nashville, maybe unpack that topic a little bit, because it’d certainly be top of mind for a lot of hoteliers right now. Sam Trotter: Well, it was really fun. It was a packed house, so a lot of interest in it. There’s a lot to talk about. I think we did a little bit of an intro to the topic, just so that everybody was sort of on the same page. But this is a new thing that we’re all having to adapt to. And we’re gonna have to focus on this. And in the panel, I said, “This feels a lot like 2006 when SEO was becoming a big thing.” And I remember I hired this French couple to do our SEO for this hotel that we were opening. It was like $10,000. In 2006. And it felt kinda like magic. Yeah. You know, like, what are they, what are they actually gonna do, right? And so it’s really tough. Who do you listen to? What actually works? And it was a great panel. And there’s no main takeaway other than we’re doing a lot of AB tests. We’re trying to figure out what works. I’m looking at the dashboards from our different properties. Who’s doing well? Who’s not? Yeah. And trying to pivot. And so we’re at this really interesting phase where it’s not really clear, right? Everybody’s telling us different things. Who do you listen to? So I honestly think it’s really exciting. Ryan Embree: The good news is it’s a challenge that a lot of people are attacking at once, right? And that’s where you’re gonna kind of find maybe lessons learned, even in those failures. So I think it is interesting because ultimately what happened with SEO is, like, there became a little bit of of a game plan that you could attack it with, right? That people are still trying to kind of balance. And then there were switches, right? That’s the other thing, is you could attack it one way and then all of a sudden, next week, algorithms change and it’s back to square one. So it was very, very interesting. But I think it’s events like this and panels that you’re on, Sam, that help kind of. Where everyone’s going through this right now. And to try to get through the weeds on it and try to figure out what is a good course of action here. And it changes so quickly. I think AI gets a spotlight, obviously, for good reason because it’s just this up and coming technology. But digital marketing also feels like it’s fast changing and evolving. And it’s been doing that for the past decade. You think about social media updates and everything like that. Yeah. I guess, how do you view digital marketing right now from a strategic standpoint and, and how hoteliers should be embracing and, you know, maybe investing in It? Sam Trotter: So that was a big question, right? Ryan Embree: Yes, sorry. Sam Trotter: When I have new marketers join, junior marketers, I always tell them there’s really no such thing as an expert anymore. Because it’s gonna change next year. Right? Ryan Embree: Great point. Sam Trotter: There are certain fundamentals that will help you no matter what, from 10 years from now, they’ll always be in play. I think what’s really interesting now with AI is I feel like there’s more emphasis on brand and category ownership. So if the AI is the most educated person in the entire world about hotels in Nashville. I mean, that’s what it is. Sure. It’s the most educated person in Nashville. What do you wanna teach it? And so if you’re teaching it, I have a pool and a fitness center, that doesn’t really help, right? ‘Cause now you’re just the same. And so what category can you own? Can you be the wellness hotel of Nashville? And if you’re the wellness hotel of Nashville, what that looks like is everything we say and we do reflects that. So I have spa packages, we have spa activations, we have a spa month. We have an amazing spa. We have spa content. We have spa creators that come in. And so when you’re doing that, all of a sudden the AI’s like, “Okay, no, this is the spa hotel of Nashville.” Because it’s, there’s evidence. Yeah. Right? And so I think there’s gonna be more emphasis on this category ownership, right? More than ever. And that boils back down to your brand. Ryan Embree: No, I love that. I think that’s a great explanation to someone who might feel overwhelmed in this right now. But those searches also could get very specific, right? I’m looking for a place that’s pet friendly, that is dedicated to wellness, where I’ve got my family coming to. So that’s where it gets a little bit tricky of the categories could turn into subcategories and then very, very niche. But it’s also the beauty of it, I think on the other side, is that your travelers are gonna be able to hopefully find the right hotel for them and what they’re looking for. Sam Trotter: So going back to your question, you asked me about social media. Because things are changing so fast, the, what we don’t really realize, and we don’t talk about, is the number one AI that we talk to is Google’s AI overview. That’s the one that when you have a long search, it defaults to, right? And it is weighing YouTube more than any other social platform – Great point. Because they’re not giving access. Right? So TikTok’s not giving them access. So now all of a sudden, YouTube is like this big player. And so we’ve got 76 locations. How do you scale YouTube? Yeah. And so, you know, we’re trying to figure this out in real time, and it’s a lot. There’s a lot of change happening. Ryan Embree: No, that’s a great point, what you said about Google, because a lot of people might be listening to this being like, “Well, I’m not, I’m not really looking, or I’m not using AI in my everyday life.” Well, Google’s really, you know, that AI overview, you are using, right? And it’s just, it’s gonna become more and more, whether we know it or not, a part of our life, you know? So that’s a different conversation. You know, Sam, Indigo Road Hospitality Group, you just mentioned tons of locations. What are some of the projects you’re most excited about that you’re working on right now? Sam Trotter: So, we have amazing locations, and there’s so many that are really interesting that we have coming up. We’re dabbling in more and more to membership clubs. Which is something that, we have one right now in Bentonville, and then by the end of the year, we’ll have two more. So we’re going from zero to three in a pretty short amount of time. It’ll be like a year and two months, we’ll go from zero to three. So it’s something that has been really fun to learn about, and there’s new platforms to learn about. So that’s really exciting. And then, I’m working on some fun data projects too, fun to me. I’m trying to set us up to have our own loyalty program. And so I’ve got some cool things in the works. So I’m really excited about that because we have a diverse portfolio. We have coffee shops and restaurants and hotels. And venues and how do you get them all to talk? Right? How do we put them all in one place, but have them separate? How can we share notes? How can we improve the guest experience? So there’s a lot of really cool things that are happening now. And one of the benefits of AI is partners are, are improving their platforms faster than ever. Oh, yeah. Which is fun if you have the right partners. And they are doing it. Ryan Embree: Yeah. I mean, and loyalty programs, you also learn more about your guests and hopefully create personalization, which is, you know, a topic that has been in hospitality. But we’re getting closer and closer, I feel like, to what we may have talked about five years ago at a conference like this. Be like, “There might be a time where we could do this, and now with the power of AI, it, it’s possible.” Yeah. Well, as we wrap up, kind of what’s your. I know we just talked about the future, but, and it’s hard to predict, but what would be kind of your vision for the future, in your role at Indigo Hospitality Group? Sam Trotter: I would say that, I guess thinking more optimistically, ultimately, it’s gonna be about the guest experience. It’s gonna be about the surprise and delight. It’s gonna be about having great employees who are happy to be where they’re at and that wanna be there. And the best marketing is a great experience, right? So what’s my role in that? You know, how can I help operations do their thing? And that’s the foundation of everything. At the end of the day, I think that’s it. Ryan Embree: There is a, there is a comfort, Sam, to being in an industry that we knew can only be disrupted so much by AI, but at the end of the day, it is gonna still come down to people serving people and creating those memorable experiences, and hopefully AI gives the opportunity to do. Sam Trotter: I have a anti-trend for you, right? Okay. So we’re here at, at the Grand Hyatt. There’s no kiosks, right? Check in. There’s still front desk people. 10 years ago at the hotel data conference, I think we would’ve though it was all kiosks. So hospitality has reigned supreme, and I think that’s the future. Ryan Embree: Yeah for, they say hospitality is the first ever industry and it’ll be here for a long time. So Sam, we appreciate it. We’re gonna watch you and, and everything you’re doing over there. We appreciate you taking some time with us. Sam Trotter: Thank you you so much. This was a lot of fun. All right. Ryan Embree: To join our loyalty program, be sure to subscribe and give us a five-star rating on iTunes. Suite Spot is produced by Travel Media Group. Our editor is Brandon Bell with cover art by Bary Gordon. I’m your host, Ryan Embree, and we hope you enjoyed your stay.

In this episode of A Cast of Kings, Kim Renfro and Jessie Earl are joined by author and YouTuber Lindsay Ellis to break down their entire thoughts on the classic film, Peter Jackson's The Lord of the Rings: The Two Towers - Extended Edition. Does Helm's Deep hold up as one of the most cinematic battles in film history? Why is Gollum so damn adorable? And why does Lindsay really dislike the film's version of the ents? Listen to hear us discuss all these questions and more! Links: Subscribe to Lindsay Ellis's YouTube channel: https://www.youtube.com/channel/UCG1h-Wqjtwz7uUANw6gazRw Email us at acastofkings(AT)gmail(DOT)com Subscribe to Decoding TV on YouTube - https://www.youtube.com/@decodingtv Follow us on Tiktok - http://tiktok.com/@acastofkings Buy Kim Renfro's book about Game of Thrones - https://parents.simonandschuster.com/9781982116415 Follow this podcast on Instagram - http://instagram.com/decodingtv Follow this podcast on Tiktok - http://tiktok.com/@decodingtv Subscribe to David's free newsletter, Decoding Everything - http://www.decodingeverything.com/

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The Red Sox look alive. They are winning outright, by a little and a lot. Jack Webster jumps on for a solo piece. His baseball knowledge far exceeds that of this writer (Ian). One could call him a "ball-knower". Brilliant performances this week from guys like Payton Tolle, Nick Sogard. The Sox continue to move full steam ahead. Control your own destiny, boys. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Dennis Sewell, author of Cromwell's Spy: From the American Colonies to the English Civil War, Part One: Sewell introduces George Downing, a brilliant Harvard graduate who rose to become Oliver Cromwell's scoutmaster general during the English Civil Wars. He explores his ideological training, his ruthless perspective on slavery, his intelligence victories in Scotland, and his facilitation of selling Scottish prisoners of war into colonial servitude. (1)

On this week's show: the Open Home Foundation puts Community Day 2026 on the calendar, Apollo makes ESPHome a little less breadboard-y, Petlibro reminds everyone why cloud-dependent pet gear is a terrible way to miss dinner, and Whisker proves AI still can't always tell one cat from another. We also hit Brilliant's new managed-service subscription, Comcast turning routers into motion sensors with a privacy asterisk, Aqara pushing Matter camera controls forward, Sonos news, plus CEDIA-bound gear from DreamWall and DoorBird, a pick of the week, project updates, and so much more!Community Day 2026: Save the date! – Open Home FoundationESPHome Starter Kit is shipping!Universal Paperclips (Game)HomeTech HeadlinesCats and dogs are missing meals after a popular smart feeder went downWhisker's AI-powered litter robot thinks my cats swapped bodiesBrilliant Launches Subscription Service for Managed Smart Home AutomationDreamWall to Debut New Generation of Outdoor CooLED MicroLED Video Wall Solutions at CEDIA Expo 2026DoorBird Launches the New D22x Series - Residential SystemsComcast adds motion sensing to millions of its newer routers, with a privacy catch | TechCrunchSonos gets ready to launch new Ace Ultra headphonesSonos Adds Live Activities Support on iPhoneAqara enables PTZ camera control through Matter on the G350SEED - SEED Early Access | A brand new world, ready to be populatedWhats Up, Reynoldsburg?

Recorded live at Capital Crime Book Festival, Philippa talks to C.J. Merritt about his whiplash international spy thriller Octagon — but first, a public service announcement: three brilliant books you should absolutely not read on an actual flight.3 Books You Should NOT Take on Holiday (If You're Flying)Hostage – Clare MackintoshA flight attendant receives a note threatening her daughter's life mid-flight from London to Sydney. Gripping, claustrophobic, and definitely not in-flight reading.Drowning – T.J. NewmanA plane crashes into the Pacific, trapping passengers underwater on a sinking fuselage. Written by a former flight attendant who knows exactly how to make this terrifyingly real.Airframe – Michael CrichtonA catastrophic mid-air disaster sparks a tense investigation into what really went wrong. Brilliant, realistic, and best read firmly on the ground.Philippa talks to C.J. Merritt about OctagonA former MI6 officer and an ex-SAS soldier, both out in the cold, are pulled back in when a coded warning leads to a trail of danger across Europe. Described as a page-turning action thriller in the vein of I Am Pilgrim.Chris and Philippa discuss:His dream holiday: New Zealand, or a few days alone on a writing retreat (a luxury when you have a small child)Travelling solo through Central Asia, Africa, and the Middle East in his twenties — and the cardigan with zip pockets built for smuggling books through customsHis nightmare holiday: a 25-mile jungle trek through 35°C heat in Central Africa, hired porters who got drunk on the money he paid them, and arriving to find the gorillas they'd come to see had all died of Ebola a year earlierWhy he wanted to write a spy thriller with a huge geographic canvas after several more localised booksWriting 500–1,000 words a day in a café, fuelled by multiple coffees, and losing track of time during action sequencesThe two-book deal already underway, plus a slower, more psychological spy thriller drawing on his past life as a psychologistWhy the title Octagon came early and never changedIce cream order: Salted caramel, pistachio, and chocolate cookie dough — in a dish, with a cone on the side just in case.Get in touchQuick Book Reviews Facebook Group | Instagram | Email: quickbookreviews@outlook.comQuick Book Reviews: author interviews and book reviews with no spoilers. Hosted on Acast. See acast.com/privacy for more information.

Constant Lambert had wit, genius, glamour, appetite and almost no instinct whatsoever for self-preservation.

Quantum birds, Salty parrots, Brilliant birds, Emu pronunciation battles, Trash can cockatoos, Feral Kiwi chickens, Parrot dialects. Jennifer, Angie, Way, and Bradley discuss a variety of curated links from the archives. Please consider supporting this ad-free content on Patreon.

This week, Rob is talking to an assortment of thought leaders, industry titans, and general smarty-pantses! Rob has curated some of his favorite conversations from seven years of Literally! for this special episode - featuring moments from interviews with Dr. Mark Hyman, Mel Robbins, Roblox CEO David Baszucki, documentarian Ken Burns, Oprah Winfrey, investor Marc Andreessen, and legendary humanitarian and former First Lady of California Maria Shriver. Make sure to subscribe to the show on YouTube at YouTube.com/@LiterallyWithRobLowe! Got a question for Rob? Call our voicemail at 323-570-4551. Your question could get featured on the show! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Welcome to TEHMEHBACHPAHCIAÕToday we bring you many new segments: Lindy Got a Pamphlet. Atomic Dog Thoughts. And

Oh, the glorious season of spending is upon us, Dear Listener, as both Missy and Amy prepare to send yet another young one off to the great and Ivory-towered abyss. And somehow, through it all, we still manage to engage in a lively debate about the glory hole (would you, though?). Brilliant observations, indeeeeeeeeeeed.

When Norman Kraft took over the company he wanted to leave his mark. I think he succeeded. What do you think? Dave Young: Welcome to the Empire Builders Podcast, teaching business owners the not so secret techniques that took famous businesses from mom and pop to major brands. Stephen Semple is a marketing consultant, story collector and storyteller. I’m Stephen’s sidekick and business partner, Dave Young. Before we get into today’s episode, a word from our sponsor, which is… Well, it’s us, but we’re highlighting ads we’ve written and produced for our clients. So, here’s one of those. [Wagmore Garage Door Ad] Dave Young: Welcome back to the Empire Builders Podcast. Dave Young here. Stephen Semple is sitting here and just told me that we’re… You keep… Man, do you know how to dial into my childhood, Stephen? Stephen Semple: It’s all about you, Dave. Dave Young: It is. Stephen Semple: It’s all about you. Dave Young: I don’t want to make it about me, but it always is. It’s the Swiss Miss and the… So, he’s like, “It’s not the company, but it’s the product inside the company.” We’re going to talk about Kraft Singles. Stephen Semple: Yes. Dave Young: I’m assuming we’re talking about cheese… Stephen Semple: Yes. Dave Young: … or the American cheese product, whatever that means. Stephen Semple: Yeah. Dave Young: But my God, did I eat a lot of cheese as a kid? I don’t know why. My mom would just let me, my sister sit in front of the TV and grab a stack of Kraft Singles and watch Gilligan’s Island and all the things that were on TV right after school. So, we had a dachshund who knew what a Kraft Single being opened sounded like. Stephen Semple: Oh, that does not surprise me. Dave Young: Right. Is like, “Oh, someone is opening some cheese.” Stephen Semple: You have my attention now. Dave Young: I might get myself a little bite. So, today we’re going to learn about the Kraft Singles story. Stephen Semple: Yeah, and I know it’s a bit unusual because Kraft is a massive company and was a massive company even at the time that this was created, but they were going through a bit of a problem. And I just thought there was some innovative ideas inside the development of Kraft Singles. And look, they sell billions of slices every year. It’s like, look how recognizable it was. Kraft Singles. “Oh, you’re talking about the cheese thing that’s wrapped in the plastic and…” Talk about recognized. Whether you eat the product, like the product, don’t like the product, we all know what it is. The moment I say it, everyone would know what it is. It was very much driven by a change that was happening in the world and a bunch of things that Kraft had recognized because the Second World War has ended and basically what ends up happening was the baby boom. And instead of roughly two million births a year, suddenly the country is having three and a half million births a year, 60% increase. That changes everything. Schools overcrowded, new classrooms being built, neighborhoods appear overnight, but there’s also the whole thing of feeding the kids. School lunch programs were still developing. Kids brought lunch from home, and these lunches were uninspiring. They were yesterday’s pork chops. They were deviled eggs. They were bologna sandwiches. It’s just they were boring, and convenience hadn’t yet caught up to the sandwiches that kids were taking to school. So, it’s the late 1940s. Kraft wasn’t a small food company. It was the largest cheese company in the world. It was primarily cheese at that point, and it was selling roughly a million pounds of cheese a day, generating tens of millions of dollars. So, they were big. And James Kraft had built the company around processed cheese, the product that kind of spoilage and consistency. That’s what the business was built on. But after James retired, the leadership passed to his brother, Norman Kraft. And Norman wanted to make his mark on the business, and he noticed something. What he noticed was… This is the thing I found interesting. He looked at it and he went, “Wait a minute. Pre-sliced bread has changed the bread industry.” Wonder Bread, pre-sliced bread. Dave Young: Yeah, yeah, yeah. So, wait. When Norman took over, they weren’t even slicing cheese. They were just- Stephen Semple: No. Dave Young: … selling cheese. Stephen Semple: Correct. Dave Young: Okay. So, this is way before they were wrapping them individually. Stephen Semple: Correct. Correct. Dave Young: Okay. Stephen Semple: They were just basically selling cheese. And he looked at it and he said, “Well, there’s pre-sliced bread, and people seem to really like that. What if we could do cheese as easy?” Dave Young: And you know how hard it is to slice a single piece of cheese the size of a Kraft Single? Stephen Semple: It’s really hard. Dave Young: That’s no easy task. Yeah. Stephen Semple: Right, because the- Dave Young: You need a wire or something. Right? Yeah. Stephen Semple: Well, and it crumbles, and it falls apart, and it dries out. So, the engineering challenge of slicing wasn’t actually easy, wasn’t actually easy. And what they discovered was it’s about when to slice. Dave Young: Ah, okay. Stephen Semple: So, what they did was… What the Kraft research team discovered was this elegant solution. Instead of waiting for the cheese to cool completely, they would spread the molten processed cheese across a massive chilled stainless surface and the cheese cooled in the perfectly even slices. Dave Young: Oh, wow. Okay. Stephen Semple: Those slices were then flattened and cut into perfectly uniform three-inch squares. Dave Young: Okay. Stephen Semple: So, they made it the size to fit into a standard slice of bread. So, he looked at what’s a standard slice of bread. Cheese should fit into that. Brilliant, brilliant. The product launched not as Kraft Singles. There’s another interesting thing. It launched as Kraft Deluxe. Dave Young: Kraft Deluxe? Stephen Semple: It was eight perfectly sliced pieces in a block, first product of its kind. And guess how well it did? Dave Young: I don’t know. Stephen Semple: Failed. Dave Young: Well, because I remember before we had Singles, we’re buying that. We’re buying a block of Kraft cheese that you just had to peel them off. Stephen Semple: Yeah, but the thing is nobody noticed, and here was the problem. Dave Young: Nobody noticed it was sliced. Is that what you saying, [inaudible 00:06:55]? Stephen Semple: Right, the packaging held the innovation. The name held the innovation. Kraft Deluxe, what’s that mean? Dave Young: Yeah. Stephen Semple: So, what consumers saw was a block of cheese. They couldn’t tell it was already sliced because they didn’t even know to look for it being already sliced. The biggest advantage was invisible. Sales suffered. Between 1949 and 1950, the Kraft cheese business declined by almost $8 million. Dave Young: Stay tuned. We’re going to wrap up this story and tell you how to apply this lesson to your business right after this. [Using Stories To Sell] Dave Young: Let’s pick up our story where we left off. And trust me, you haven’t missed a thing. Stephen Semple: Between 1949 and 1950, the Kraft cheese business declined by almost $8 million. Dave Young: Okay. Just they were having trouble letting people know that this cheese is already sliced and easy to grab one and put it on a piece of bread. Stephen Semple: By 1962, more than a decade later, sliced cheese blocks still had not caught on. Dave Young: All right. Stephen Semple: And the product wasn’t failing because people disliked it. The product was failing because people didn’t understand it. Dave Young: What’s Norman going to do here? Stephen Semple: Well, he realized something- Dave Young: I’m rooting for him. Stephen Semple: Yeah. Well, what he realized was something profound. People don’t buy invisible innovation. That’s the problem. People couldn’t immediately see the convenience, so therefore, the convenience didn’t exist. His answer was simple, what he decided to do. Now, here’s what he decided to do according to the documentation, but I actually think there’s a secondary reason why it suddenly became successful. He decided to wrap every slice individually. Now, each slice announced its own benefit. Right? Dave Young: Sure. Yeah. Stephen Semple: That’s what he decided to do. No explanation required. However, when they did that, they also changed the name from Kraft Deluxe to Kraft Singles. Now, I believe, I believe, yes, the wrapping in the plastic was cool, but I believe the thing that made it successful was actually the name change. I think if they had just changed the Kraft Singles, I think they would’ve had success because now the block of cheese, you’re like, “Oh, it’s sliced in the single pieces.” Dave Young: Yeah, I don’t even have to worry about peeling one slice off of the rest, because sometimes that works and sometimes it doesn’t work. Yeah. Stephen Semple: So, they created the world’s first individually wrapped cheese slices, and that changed everything. Grab one slice, no knife, no mass, perfect proportions, perfect sandwiches. I believe it’s also the name change that contributed to it. Changing it from Kraft Deluxe to Kraft Singles is what made it work. And now, all of a sudden, instead of, you know, just peanut butter and jelly, you can now have ham and cheese, turkey and cheese- Dave Young: Yeah, yeah. Stephen Semple: … bologna and cheese, grilled cheese. Cheese suddenly became a standard sandwich ingredient because it was now as convenient. Dave Young: Bolognan and cheese with a couple of slices of extra cheese just tossed into the lunchbox. Stephen Semple: Yeah, because all of a sudden it was now as convenient as the bread. Dave Young: You could do it. Stephen Semple: Right. Dave Young: Yeah. Stephen Semple: You could do it, and you could drive the dog nuts by peeling it off. So, by 1970, it’s just massive. And now, sadly, Norman Kraft did not see all of the success because he died less than two years after Kraft Singles launched. Dave Young: Oh, wow. Stephen Semple: He saw it takeoff, but he didn’t see it become the iconic thing it is today, so that’s too bad. But here’s the lesson, because this story to me is partially about cheese because, to me, there’s two things. There’s the one, the noticing sliced bread and going, “Well, why don’t we do sliced cheese?” That’s cool, but I think the biggest thing is you have to make your innovation visible. Dave Young: Yeah, I think that’s a great insight. Stephen Semple: Right? They had already invented a better product, but the problem was a communication problem. Consumers couldn’t see the innovation. It wasn’t easy. It was a marketing problem, and suddenly the packaging became the advertisement, Kraft Singles. And instantly the benefit is I don’t have to educate the consumer. Single slice of cheese, oh, crap, that’ll make making the sandwiches easier. Dave Young: Yeah. And once that becomes visible, as you say- Stephen Semple: Yes. Dave Young: … then you understand what you’re buying. Stephen Semple: Right. Dave Young: And everybody does it now. Right? Stephen Semple: Yes. Dave Young: You can buy a brick of Cheddar Jack cheese or you can buy individual slices, and the packaging looks different. Stephen Semple: Well, and even now- Dave Young: It doesn’t matter if it’s Kraft. Stephen Semple: … the individual slices- Dave Young: Right? Yeah. Stephen Semple: … they put that little piece of- Dave Young: It’s a little piece of paper. Stephen Semple: … paper in between. Yeah. And here’s the other thing is that they realize, “We didn’t have to explain to people, ‘Oh, you could now do a ham and cheese sandwich.'” People would figure that out on… The moment it’s convenient, people will figure out all the ways to add cheese to the sandwich. Dave Young: Yeah. Do you remember eating cheese? These were not single wrap, but Kraft sold a little brick of cheese that was sliced, and the wrapper was like a wax-coated plastic that you could sort of reseal. Right? Stephen Semple: Oh, right. Yeah. Dave Young: But if you were relying on an eight-year-old kid like me to reseal the cheese so that it didn’t get exposed to air in the fridge, it was a losing proposition. You’re going to open it tomorrow, and there’s going to be one edge of it that’s all dried and yuck that you’re going to have to probably carve off of there if you want to eat any of it. So, the Singles wrapping them individually solved that problem, too. Stephen Semple: See, my- Dave Young: It made the cheese Dave proof. Stephen Semple: We did not have processed cheese in our house because my parents were very cheese picky. So, the processed- Dave Young: Oh, really? I did not have processed cheese until I actually was on my own in university having to fend for myself. When all of a sudden stars lit up the sky, and you tasted the wonderful magnificence that is a Kraft Single. I want to grab a brick of it right now and go sit down and try to find some old reruns of some black and white show. Yeah. Stephen Semple: So, my challenge to people is, moment you have an innovation, make it easy for people to see it and experience it. That’s the goal. If the innovation is hidden or requires all sorts of education around it, the innovation is just not going to take off. No matter how great the innovation is, the innovation has to be easy to see the innovation, or if it’s something that’s intangible, the impact of the innovation because, otherwise, the innovation will just never catch on, never catch on. Dave Young: Yeah, I think it’s a good observation. So, where are you going to take me next in my childhood? That’s what I want to know. How do you find- Stephen Semple: I’m not sure. Dave Young: … about all these things about me? Stephen Semple: Well, we have our spies. Dave Young: Been doing some deep research. Yeah. Stephen Semple: I just asked the Dave AI. Dave Young: Yeah. How come nobody has named an AI Dave? Stephen Semple: Are they all just… Isn’t it just implied, Dave? Isn’t it just- Dave Young: I’m going to tell Claude that I’m renaming it. From now on, you’re Dave. All right. Anything else about cheese? Are we done? Stephen Semple: That’s it for right now. That’s it. Yep. Dave Young: Okay. Thanks for bringing us the sliced cheese story to the Empire Builders podcast. Stephen Semple: Thanks, David. Dave Young: Talk to you later, Steve. Thanks for listening to the podcast. Please share us, subscribe on your favorite podcast app, and leave us a big fat, juicy five star rating and review at Apple Podcasts. And if you’d like to schedule your own 90-minute empire building session, you can do it at empirebuildingprogram.com.

Being a beginner as an adult is its own kind of awkward, and most of us just call it nerves. Irish traditional musician and award-winning podcast host Tara Connaghan says that is not it at all. The real problem is that nobody handed you the rules of the room. She takes Lesley through the four stages of learning, why the frustrating middle is where most people quit, and the rock bottom that gave her clarity. If you have any questions about this episode or want to get some of the resources we mentioned, head over to LesleyLogan.co/podcast https://lesleylogan.co/podcast/. If you have any comments or questions about the Be It pod shoot us a message at beit@lesleylogan.co mailto:beit@lesleylogan.co. And as always, if you're enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at LesleyLogan.co/subscribe https://lesleylogan.co/podcast/#follow-subscribe-free.In this episode you will learn about:Why five to ten minutes of practice a day beats one long session.The trouble with joining sessions built for high level musicians.What makes correcting an adult learner harder than correcting a child.Why boundaries make newcomers feel safe and know if they fit.How to pick a group that matches your current skill level.Episode References/Links:Session Etiquette Website – https://www.sessionetiquette.comSession Etiquette Facebook – https://www.facebook.com/profile.php?id=61576848312798In Tune with Tradition Podcast - https://beitpod.com/taraconnaghanpodTara Connaghan Instagram – https://www.instagram.com/tarafiddleTara Connaghan Facebook – https://www.facebook.com/tara.connaghanTara Connaghan LinkedIn – https://www.linkedin.com/in/taraconnaghanTara Connaghan YouTube – https://www.youtube.com/channel/UC5tQCcQU81_mewa2uMRbq7AEp 153 ft Tanya Dalton - https://beitpod.com/ep153Big Magic by Elizabeth Gilbert - https://a.co/d/010vNZRZEat, Pray, Love by Elizabeth Gilbert - https://a.co/d/00rGaxuPSubmit your wins or questions - https://beitpod.com/questions If you enjoyed this episode, make sure and give us a five star rating and leave us a review on iTunes, Podcast Addict, Podchaser or Castbox. https://lovethepodcast.com/BITYSIDEALS! DEALS! DEALS! DEALS! https://onlinepilatesclasses.com/memberships/perks/#equipmentCheck out all our Preferred Vendors & Special Deals from Clair Sparrow, Sensate, Lyfefuel BeeKeeper's Naturals, Sauna Space, HigherDose, AG1 and ToeSox https://onlinepilatesclasses.com/memberships/perks/#equipmentBe in the know with all the workshops at OPC https://workshops.onlinepilatesclasses.com/lp-workshop-waitlistBe It Till You See It Podcast Survey https://pod.lesleylogan.co/be-it-podcasts-surveyBe a part of Lesley's Pilates Mentorship https://lesleylogan.co/elevate/FREE Ditching Busy Webinar https://ditchingbusy.com/Resources:Watch the Be It Till You See It podcast on YouTube! https://www.youtube.com/channel/UCq08HES7xLMvVa3Fy5DR8-gLesley Logan website https://lesleylogan.co/Be It Till You See It Podcast https://lesleylogan.co/podcast/Online Pilates Classes by Lesley Logan https://onlinepilatesclasses.com/Online Pilates Classes by Lesley Logan on YouTube https://www.youtube.com/channel/UCjogqXLnfyhS5VlU4rdzlnQProfitable Pilates https://profitablepilates.com/about/Follow Us on Social Media:Instagram https://www.instagram.com/lesley.logan/The Be It Till You See It Podcast YouTube channel https://www.youtube.com/channel/UCq08HES7xLMvVa3Fy5DR8-gFacebook https://www.facebook.com/llogan.pilatesLinkedIn https://www.linkedin.com/in/lesley-logan/The OPC YouTube Channel https://www.youtube.com/@OnlinePilatesClasses Episode Transcript:Tara Connaghan 0:00  It's too intimate to be putting pressure on it because I did lose it. So I put my hands on my heart because I feel like it's here. The music, when I play it, it's here. I suppose maybe because it is a fiddle as well, or a violin, but it's something so close, and I have lost it. I did lose it for a while, and if I lost it again, I don't know if I could survive that second loss. Lesley Logan 0:22  Welcome to the Be It Till You See It podcast, where we talk about taking messy action, knowing that perfect is boring. I'm Lesley Logan, Pilates instructor and fitness business coach. I've trained thousands of people around the world, and the number one thing I see stopping people from achieving anything is self-doubt. My friends, action brings clarity, and it's the antidote to fear. Each week, my guests will bring bold, executable, intrinsic, and targeted steps that you can use to put yourself first and be it till you see it. It's a practice, not a perfect. Let's get started. Lesley Logan 1:03  Okay, Be It babe. Here's the deal: we have a unique topic on the podcast, but actually, we go extremely applicable to your life, if anything. We're going to talk about learning. We're going to talk about rock bottoms. We're going to talk about etiquette with the types of people that you're wanting to be around, and I think it's just quite fun. Tara's my new Irish friend that I didn't know I needed. Her name's Tara Connaghan, and she actually is an award-winning podcast host, and she teaches people how to play Irish music and also be in Irish sessions and the etiquette for that. And you're, what? But all of it is, I think, really the conversation is so helpful because if you want to be it till you see it, and I want to be in a pickleball league, or I want to be teaching X thing, or I want to learn this new skill, some of the things we have to understand is the process of learning, and then the etiquette of how do we join these groups? What are those things? So it's really quite fun. I can't wait for you to hear her, and then you'll have to check out her award-winning podcast because that's so great. Here is Tara Connaghan. Lesley Logan 1:59  All right, Be It babes. This is going to be fun. This is going to be totally interesting. It's a topic I've definitely never had a guest on before, and that means we get to learn something new, but also learn things that we can use along our way to something unique. So, Tara Connaghan is our guest today. Tara, can you tell everyone who you are and what you rock at? Tara Connaghan 2:18  Hi, Lesley. I am an Irish traditional musician. I love playing Irish music. I love playing music in Irish music sessions, particularly. I'm from the northwest of Ireland, which is Donegal, which is kind of, it's not part of Northern Ireland, but it's more northerly than Northern Ireland. But it's geographically Northern Ireland, but not politically, if that makes sense. So we're in the Republic of Ireland. Very confusing. And I've lived all over Ireland. I've lived around the world a couple of bits, but mostly I'm always kind of living around Ireland. But I'm back in Donegal now for the last maybe 12 years, and I just love sessions. But I teach adults a lot, and they're always worried about joining into sessions because they're maybe newcomers to the sessions. So I always thought it was performance anxiety that was the problem, but actually, what's feeding the performance anxiety is that they don't know the etiquette to joining sessions. And so that was why I decided to start a podcast almost a year ago about etiquette, teaching people the etiquette of joining sessions, and I'm learning so much. Oh my God, it's amazing. Lesley Logan 3:21  Okay, there's so many things I want to talk about because, first of all, what are sessions, and then to know what the etiquette is, but also it just goes into a lot of us do label something performance anxiety or just blanket anxiety when really it's we don't know how to be a beginner, we don't know how to enter something new. We don't know how to... It's hard to join a group because when you're an adult, all the groups are already kind of filled, and you're, I've got to join in on something, and they already know everything, and I don't know, and we don't know how to be beginners. Is that kind of what's happening? Tara Connaghan 3:50  Totally, totally, yeah. Lesley Logan 3:52  Okay, so just so we have the definitions, what are sessions, and what is the etiquette? Tara Connaghan 3:56  A session can be lots of... There's lots of different types of sessions and different functions for sessions, but the main session is that it's a group of musicians who get together to play Irish music. Lesley Logan 4:09  Okay. Tara Connaghan 4:09  That's kind of the simplest term or the simplest way of explaining it. It's people who kind of know what Irish music is, and they want to play it with each other, and they want to kind of share their music together, and it's like a team. It's a team. Lesley Logan 4:22  Okay, like you're making a band, but you're not a band, like a group. Tara Connaghan 4:25  Yes, yeah. But there's no... Usually there's... Well, I say usually. A session is usually something without microphones, although sometimes it has microphones because it's maybe for tourists or maybe it's a noisy pub or something. So usually the ones that are in the corner with no microphones, they're just playing to each other. Lesley Logan 4:44  It's like jazz when they get together and they just play together. Okay, so there can be sessions of any kind, but sessions for this would be the Irish musicians getting together. And then is the etiquette different for the Irish music versus, I guess, any musician, or what does that look like? Tara Connaghan 5:00  I don't think it's particularly different. There may be slight differences. I think maybe one of the things is that you could be playing in a session with some of your heroes. They're quite accessible. Irish traditional musicians almost would be classed as... they're professionals but amateurs. Lesley Logan 5:17  Okay, okay. Tara Connaghan 5:18  Because they're not all making a living from it. Okay, so you could have some of the highest-quality Irish musicians playing in a session. You might have just come across, or maybe you've never heard Irish music before, and you walk in and you could be listening to some of the most amazing musicians. Lesley Logan 5:35  That's so cool. I love this. I love this. So this is... I am grateful for the definitions because you're an expert in this area, but this is the thing for a lot of things, right? You could be in a chess group or a mahjong or pickleball. I'm a Pilates instructor who travels to teach Pilates instructors, and I find that if I want to just be in the group, sometimes the nervousness from the other people who maybe watch my videos or things like that, they get nervous and they have this performance anxiety, and it's like we're just here to kind of hang out. So, I guess if we could take it in a broad sense, how did you get here? Because we don't wake up going, "I'm gonna teach this." You know what I mean? It's not like what you tell someone in kindergarten. "When I grow up, I'm gonna teach Irish music." So, can you go back to your journey? Tara Connaghan 6:23  I mentioned that I teach the adults mostly. I have a fortnightly fiddle class that I do, and I also teach at different summer schools or camps or things that we would teach music at throughout the year. And for the last... I've been playing music for nearly 40 years. Oh my god, I am playing music for 40 years. Oh god, that just dawned on me. Oh my god. Lesley Logan 6:45  That's amazing, though, but it's annoying because, wow, so much clout, and also, oh, I'm older than I thought. Tara Connaghan 6:53  Yes, yeah, yeah. So I've been teaching a long time. I do prefer to teach adults. I just have a natural sort of bond because an adult wants to be there. They're putting all their time and their energy, and they really want to be there. Whereas kids, the parents want them to be there. So I just want to be with people who want to do something, and then I can help them. If they don't want to be there, then I can't help them. So in every workshop, even though it's more about repertoire, when you're in the workshop we're like, we learn this tune and we learn this tune and we learn... So we might learn maybe three tunes a day or maybe one tune, depending on the levels of people. And always within one of those workshops or classes or camps, there will always be questions. Once one person asks, "Do I have enough tunes to start, to play in a session? Or can I sit there? Am I allowed to do this? Am I allowed to do that? Do you have to have this?" There's so many questions, and because there's so many unknowns, and they don't know the answers, they are terrified. And then when you're anxious and terrified, you probably do actions that you wouldn't normally do. Lesley Logan 8:02  You make mistakes because the nerves are taking away the ability to be present. Tara Connaghan 8:08  Yes, yeah, yeah. And then they start... Then things happen, and they're like, "Oh, and such-and-such gave out to me for doing something." And I think we've all been given out to. It's a natural sort of... If we go back to the animal kingdom, there's kind of a natural, "Look, you don't do that. You don't do that. Don't do this," and you're kind of almost like a cat would do to its kitten. Lesley Logan 8:31  Yeah. Tara Connaghan 8:33  It's not that you're trying to say you shouldn't be... There's no kind of "you shouldn't" or whatever. But it's just kind of a, "No, no, no. Wait this," or "Wait for your turn," or "Wait to this." So it's kind of the natural... You're teaching the natural language of your culture, whatever. But that's normally given to children. Lesley Logan 8:51  Right. Tara Connaghan 8:52  It's very hard to give that to an adult who is your peer in terms of age, but not your peer in terms of skill, and that's a really difficult thing to do. So Irish people are very, very bad at giving feedback. They don't want to offend anybody, so we just say nothing, and then things can blister away and fester. Lesley Logan 9:11  I wonder if anyone is good at giving feedback very often because we're not trained at that. You don't go to college and learn, "Okay, in your life, if you have to give feedback to someone, this is the way you give it." That's not anything anyone's trained in. So if your culture is more, "We're just not going to say anything at all," it's just going to fester and blister, and we'll just put you over there in the corner. Other people will just tell you what it is and honestly cramp someone's spirit. You could just step on a flower. So I think we all have to learn how to be better at feedback, but it's different when students are learning because when you're younger, yes, there are still personality types that are putting pressure on themselves to be perfect. No matter your age, there are different levels to learning. Correct? Because whether or not you are learning Irish music or anything, every learning has a level. Tara Connaghan 10:02  I mean, there's the four stages of learning. So there's when you're totally unconsciously aware. You're completely unaware. So when you were maybe two, your mother tied your shoelaces. You didn't tie your shoes. You didn't even know that shoelaces existed. They're just not in your conscious realm at all. And then maybe as you get... maybe four or five, you're like, "Oh, hold on a second. My mother's tying my shoes. I want to try that." You start getting, "I want to try it." Then there's that stage where you're conscious of it, but you realize how bad you are at it. So your competency level is pretty poor. You're incompetent, but you're consciously incompetent, so you know you're shit at it. Lesley Logan 10:45  That's so hard because it's so frustrating. Tara Connaghan 10:48  So frustrating. You're like, "I can't..." Sorry, I don't know if I can curse. Lesley Logan 10:52  You can curse on this show. Totally. Tara Connaghan 10:56  So you're so frustrated, as you say, and so many people give up at that stage because they're like, "I can't do this. No, I'm out." That sounds like me with surfing or certain things. I'm just like, "No, I can't do this. I'm out." Lesley Logan 11:10  I understand that. With ADHD, I can be okay being bad at something, but I have to get good at it quickly. Otherwise, I'm out. My attention span's not there. But it is interesting. We see that in people in all learning things, right? I teach people how to teach Pilates, and you can see even if they're already teaching Pilates, when they discover that there is stuff that they didn't know they didn't know, then there's a frustration that no one told them, "I didn't know this." But you can't be told, no one is expert at everything when they're new. You just start new. Okay, so then we're pissed off, we're frustrated, and if we don't quit, what happens next? Tara Connaghan 11:52  So if we don't quit and we keep going, then we start getting to a place where we're more competent. We've got a bit more competency. There's a big range within that. You're starting to get competent, and then you grow up to being much more competent, and you're consciously aware that you're competent. So it's maybe when you're six or seven and you're still tying the shoelaces. You can tie them, but it takes a bit of... You're still focusing on it. That takes a huge amount of energy, so it's a very exhausting stage where you're focusing on, "I have to tie the shoe. I have to do this loop and that loop." And your fingers are just faltering at it. The same with playing an instrument. You're kind of like, "I have to watch my left finger..." Lesley Logan 12:42  "...this thing, and then breathe, and then this one." You're still talking yourself through it. Yes.  Tara Connaghan 12:46  Or even driving. "I have to put my foot here, and I have to look at the clutch. I have to put on my seatbelt before all of that, and I have to look in the mirror." I have to do this. There's so many things. Your brain is still running through the process of how to do it. Then you get to the last stage, which is you're competent, but you're unconsciously competent. So it's totally, did you remember tying your shoelaces this morning? No. You just did it. It becomes ingrained so that you don't even know that you're doing it anymore, but you can do it. The same with playing the fiddle. I'm thinking of something else because it's unconscious. It's already in the muscle memory of my fingers. It's in the muscle memory of my brain, my elbows, my whole body. My body does it, and then I can focus on, not something else, but something like, the next level, which is, "How do I do it better? How do I do the intricacies?" You're listening and going, "Oh, such-and-such did that. I might do that." You're listening for something else. Lesley Logan 13:54  Yeah, you can take more in. My husband's a musician. That's not me, but I can attribute it to things in my world. I retook a workshop I've taken from this person before, and I thought I was just going to sit there and get reminded of a few quotes I liked from them. Then they said something, and I was like, "What? What is that?" And it was just like, "Oh, I didn't know the thing before that. It wasn't ingrained in me, so I couldn't even pick up on this if I wanted to." It was always there, but I didn't have the capacity to hear it or see it or understand it because I just had to get the muscle memory there so that nuance could even stand out. Tara Connaghan 14:35  And that takes years. We're in such a culture that everything is convenient. It's quick. Everything's fast. But I don't think there's anything that can replace just time of learning and putting the time in. Lesley Logan 14:52  Tara, how do you help people do that, though? Because obviously what you do is so unique. But however you help them, we all have to understand that it does take time, and it's hard for adults because there's so much unconscious competence happening because we're in our life. We can drive home without even realizing it. There's just things that we do. It scares the fuck out of me every time. I'm like, "How did I get here? Whoa." How do you remind adults to be patient to go through the different stages? Tara Connaghan 15:18  It's not easy. None of us like it for anything. I got a sewing machine. I am crap at sewing, because I never did it in school. I did woodwork instead. It just takes it. I just have to remind people it may only be five minutes per day, and then supplement it with a couple of maybe intense weekends or an intense week where you really focus on it, almost like 12-hour days. That really supplements it. But you need the five minutes per day, five to 10 minutes per day. I think, really helps people. Lesley Logan 15:53  Okay, let's dive into that because I think people think, "Oh, I'll just do this on my day off." But if you just do several hours on one day, it's almost... Do you think it's better if they were to do five to 10 minutes per day for six to seven days is better than one day for two hours? Tara Connaghan 16:10  Absolutely, 1,000%. Lesley Logan 16:12  And why? Do we know why? Tara Connaghan 16:15  There are actually studies that show that because you're building up the muscle memory. You don't build it up in one go. You build it up every day. You don't wash your teeth just once a week. Lesley Logan 16:27  Right. Right. Tara Connaghan 16:28  You wash them every day because ifLesley Logan 16:30  You washed your teeth for two hours once a week, it wouldn't even make up for it. Even though it's like three times the amount you should brush your teeth, it doesn't even make the difference. Tara Connaghan 16:38  No, it's not going to make the difference because the plaque is already there. It would be too hard to remove it. That's just what it is. And five to 10 minutes, that's nothing. Lesley Logan 16:47  Right. I think that's the hard part because people go, "That's nothing. So does it even matter?" Tara Connaghan 16:53  Yeah. So, tomorrow... I'm learning the concertina as well. I do play the fiddle. I've played the fiddle for almost 40 years, but I have a concertina, which is this little kind of hexagon-shaped instrument. I normally have it at my desk, but I'm not at my desk. I'm actually in New York. Lesley Logan 17:10  Cool. What's a concertina? I gotta look this up. I need a visual. Lesley Logan 17:14  Concertina. Lesley Logan 17:16  Concertina.  Tara Connaghan 17:17  Yeah, so, hexagon-shaped. Lesley Logan 17:21  This is... Oh, that's cool. For everyone who's not Googling this while they're driving, please don't. First of all, they're not cheap. It's like an accordion, but a hexagon has six or seven sides. Tara Connaghan 17:40  Your fingers are working from both sides. Lesley Logan 17:43  Yes. Tara Connaghan 17:44  Yes. So it's very petite and dainty. It's a real kind of woman's... Lesley Logan 17:50  It's so beautiful. An accordion is not sexy. Nothing's sexy about an accordion. This is quite cute. This looks like the Victorian era. Tara Connaghan 17:56  Yes. It's very ornate, and designs in it. So I'm learning that now. I had it right beside my computer because you're, especially if you're doing something, and then you need kind of like coffee beans to refresh your brain. So I used to have that, and I'd play for five or 10 minutes. I didn't have access to my concertina for about 15 years because I had lent it to somebody else, and they forgot to give it back to me. Eventually I got it back recently, and I started playing for about five minutes whenever I got bored, well, not bored, but my brain is overworked and overwhelmed and I needed to deep-dive into it for five minutes. The first day I was like, "Oh my god, I can't even remember where the notes are." I was like one-finger typing. Lesley Logan 18:45  I understand. Yeah. Tara Connaghan 18:47  Until, after a couple of weeks, he came down to the office and said, "That actually sounded quite good." Lesley Logan 18:55  Because it came back to you because you just had it. I love what you said, that you had it right next to you. For anything we're wanting to do, my listeners know I was studying the tarot, and unfortunately it got away from me because I had the app, which is great because when I was traveling I couldn't have the cards, but I'm a physical kind of person. So when I was at home, having the cards and the book at my desk, while I'm waiting for the Zoom call to start, I could just read a page. Having those little doses of information actually allows you to take it in. Whereas it's a lot, especially when you're in the incompetence, it's a lot in the brain to do it and you don't retain as much. I'm studying the science of learning right now, I'm really interested in this, and there's a whole lot we have to do self-reflection and self-quizzing. That's actually the best when you're learning anything. You're not waiting for the test to come where you cram, or in music, I guess, the concert to come where you perform. You have to kind of test your skills on your own and then learn from what you don't know. Tara Connaghan 0:00  Yeah, and I think for joining a session as well, you have to learn to play with other people, and that can be a big learning curve as well, because it might be that you've just started an instrument, so this is totally new. You've got a new instrument. Oh my god. I'm still trying to figure out where the notes are. I'm still trying to figure all this out. You're still kind of incompetent. And you need to learn also how to play with other people if you want to join a session. Lesley Logan 20:26  Yeah. Tara Connaghan 20:27  I think those kinds of camps are a great place to do that. They can be big sessions, so you can kind of hide behind people for a while until you get a bit more competency in playing with others because it's a really different skill, being able to listen to yourself while listening to others.Lesley Logan 20:45  How do you, how do you get the... Because that's a bit of courage and bravery, to go from playing by yourself in your home to, okay, I'm going to take this. What advice do you have for people who... There's embarrassment, there's nervousness. How do you get over yourself enough to go? Because I'm someone who'd be a fly on the wall until I'm shoved off the cliff. That's kind of me. But how do you get yourself ready?Tara Connaghan 21:06  I think it's a good idea, if you're learning from a class situation where you've got classmates, then maybe your teacher might have a once-a-year or once-a-month or once-a-week session where they encourage you to come, if you want to join a session. It's a very gentle process where you're coming into it in a very gentle way. What I would definitely not recommend you do is go into a session where there are high-level musicians who need something totally different. So if you're a beginner musician, you want to be feeling kind of a belonging. You want to sense this sense of community. A high-level musician who's been playing for 40 years, they already have that. What they want is challenge, and you're not going to challenge them if you're a newcomer. So don't be afraid, or don't be... not afraid, but don't be putting yourself in that position. Don't take it personally, I think is what I'm trying to say.Lesley Logan 22:01  Well, this makes a lot of sense to me because in life, if you have a skill or there's something you're doing, it's really good to have people who are your equals, so your classmates, like you mentioned. And then there's the people who are below you, in a different level. Playing with people below you builds your confidence because, whoa, I'm not like that anymore, right?Tara Connaghan 22:19  Yes.Lesley Logan 22:20  Playing with people who are at the same level as you makes you feel comfortable and, okay, I've got my people. But typically, if you're going to play with people who are above you, you'd be paying to play with them. You're in their workshop or you're in their thing because they need people above them to challenge them and people like them who understand what they need. And if they're going to have people below them, it's because they're teaching them.Tara Connaghan 22:43  Exactly. And I think it's funny that you should pick that up so quickly because that seems to be something that we've... I suppose we're so close to it, you can't see the wood from the trees when you're so in the middle of it. And so it's only recently that I figured, from conversations actually, that's more of a teaching environment when we're in a session with people that are below us. And that's a very different thing. That's quite draining because you're giving a lot of energy, and you're not.Lesley Logan 23:10  Getting yourself filled up. There have to be sessions for the person who's more of the expert to be filled up. I get that totally. I teach a lot of students, and I have no problems doing that. But when I am in the workshop to learn, if people bother me to understand, I'm like, "Oh, I'm not in that brain. I'm here." So I find I'm very particular about the places I go to learn in or be challenged in because I want to stay in that frame. And if you are wanting me to teach you in that space, I'm a little bit... Okay, I've got to get my cup filled.Tara Connaghan 23:45  I suppose I would love to be able to say that certain things in certain situations... I think we are quite welcoming.Lesley Logan 23:54  Yeah, and that's the hard part because I don't want to stamp on anyone's flowers or anyone's willingness to learn. And I also think they don't understand what they don't... You know what I mean? They don't know that they're just asking a question. And you are an expert, and you are someone who usually teaches. But there has to be a space where you can go be yourself and be challenged.Tara Connaghan 24:13  Yeah, yeah. I think so. I have found that some people like to shame skilled musicians for having that, and I'm trying to call that out and go, "No, I'm not happy that that is something that should be definitely there."Lesley Logan 24:26  I think that's interesting, right? What an awareness we can have because it's fine to have the need to have the space to be in your creative space or to not be in teaching mode, to be in play mode or creativity mode. And also, how do we remind people of the rules of the space without hurting their feelings or pissing them off or making them feel like they're stupid? I don't know if you have those in Ireland, but people have these signs in their house, like, "In this house, we believe in science," and things like that. There, we believe in these... When you walk into the space, if these-level musicians are playing, you're free to watch, but please write down all questions and save them for your... You know what I mean? It's okay to be in their presence, of course, and be inspired. But this is when you're allowed to ask the questions. I guess it goes back to the etiquette. It's like having rules for... If you're a house that has no shoes on or shoes off, it's kind of like that.Tara Connaghan 25:25  Yeah. I suppose it's always being one of those environments that is very spontaneous. So I think when you have a spontaneous environment, the thought of rules makes it really kind of...Lesley Logan 25:38  I understand. Yeah. Well, Tanya Dalton, we had her on the show, and she talked about when there are boundaries, everyone can be more creative and have more fun.Tara Connaghan 25:50  Yes.Lesley Logan 25:51  She explained it, and you guys, I'll put the link in the show notes because I actually don't remember which episode number she is. But she said if there's a school playground and there's no fence, and the teachers tell the kids, "Hey, stay close to the school building to play," you're going to have some kids who literally don't leave the wall. They just play next to the wall. You're going to have some kids who play in the middle, and then you're going to have some kids who are going all the way to the edge because they want to see how far they can go. But if you put the fence up and you say you just have to stay in the fence, then all of a sudden everyone can play. So I guess it's interesting because some people don't want to have rules on things to affect the creativity, but they'll have more creativity if they just have some set rules.Tara Connaghan 26:35  Yeah, and I think everybody feels safer as well then if there are some sort of boundaries. Especially newcomers can feel safe because they know, "Right, well, this is maybe not the session for me," or "This one is the session for me."Lesley Logan 26:47  Yeah, because I'm the girl who'd be next to the wall because I don't understand. I don't want to fuck it up, and I don't want to embarrass myself, and I don't want to make someone mad. So I would be the person who doesn't even join any session, even the ones at my level, because I wouldn't... So I think that's where it's important. No matter what the thing is that we're joining or learning, we have to understand the etiquette, but also the people above us have to define that so that we can.Tara Connaghan 27:11  Yeah, yeah, I guess. Lesley Logan 27:12  Or at least the host of the place. Tara Connaghan 27:15  Yeah, yeah, yeah.Lesley Logan 27:17  So Tara, your enthusiasm and joy for what you do is so contagious. I really do love it. How did you get to keep your passion for this? Because I have to imagine that in the 40 years of playing music, Irish music hasn't been famous for all 40 years. How did you keep it going? What did you do? Then you're in this new space where you have this podcast. I guess people listening to this have been doing things for 20 or 30 years, and sometimes they wonder if they should keep doing that. Is it worth doing? How do they know when to stop? What advice do you have for that?Tara Connaghan 27:55  I did have a time in my early 30s, which is almost 20 years ago. god, sorry.Lesley Logan 28:03  It's all right. I just looked at pictures of myself at 25, and I was like, "Whoa, that was a long time ago."Tara Connaghan 28:09  When I arrived in New York a couple of days ago, I had a suitcase, and I was trying to walk up the stairs, carry it up the stairs. And this young fella, I think he was probably about 25 or something, said, "Do you want me to help?" And I was like, "No, no, I've got a friend coming. She's going to help me as well." And he said, "Oh, if this was my mother, I would hope somebody would help me." And I was like, "Oh my god!"Lesley Logan 28:27  He was being so sweet, and also...Tara Connaghan 28:32  The realization. But of course I could be his mother. But I don't even have kids.Lesley Logan 28:36  Tara, I understand. I have friends my age who have kids who are in high school, so I was like, "I could have a high schooler." Tara Connaghan 28:44  Yeah, I could totally have somebody who's gone through college, finished college. Anyway, let's not go there. So in my 30s, I did have a bit of a, wow, I thought I would be somewhere different. I thought things would feel different. There was that kind of realization: Is this it? There was always this kind of, I thought it was going to be different, and I thought it was going to be amazing. I went through maybe not a spiral downwards, but I was just lost for a while. And then, it was kind of a spiral to a couple of things. I had somebody who was really, really close to me pass away, and that person held my future dreams. So that totally took the carpet from underneath me. I was like, "Well, what do I do now?" It was totally the end now. And I think when you get to rock bottom, you go, "What are the things that are actually really important?" That's what I had to do. I just had to go food, water... I mean, we're talking basic. I think I had probably experienced a bit of PTSD at the time, post-traumatic stress disorder, because I couldn't plan ahead. All I could think of was the next hour and what are the basic needs that I need. So food, water, shelter, friendship. And I thought, "You know what? Music is what fills my cup." And so I had to figure out what was the thing that fills my cup? I have loads of interests. What was the one thing that I really wanted? And I think when you get to rock bottom, things become so clear. I'm not advocating for getting to rock bottom, but if you want clarity, you will find it down there.Lesley Logan 30:37  I think years ago I heard someone say you can't take someone's rock bottom away. You can give advice, but also, sometimes we don't learn what we need to until we are there. Some of us just need to clear everything away. I have to say, I am so grateful for the rock bottom I had because it was, "Okay, I've got nothing. So if I'm going to add to this nothing, it better be something I want." I don't want to add. It was the first time I had a clean slate. I don't want to add stuff I don't want. So I agree with you.Tara Connaghan 31:11  Declutter.Lesley Logan 31:12  Yeah.Tara Connaghan 31:13  It really declutters the mind, and it really focuses on just the important things. Music was the thing that, it's almost like the light at the end of the tunnel, but it was just something that I had that was present, that was just filling my cup, as you said. So I kept doing that. Not that I was doing it all the time, but when I needed that sort of, because I went home to my parents' house, and I slept for about six months. I didn't go outside the door. I remember having relations saying, "Oh, you can't do that." And I was like, "Please don't ever tell anybody that they can't take the time that they need to recover because I needed that time." It took a good few years, but I needed the six months of complete and utter sleep. Then it took another couple of years before I was able to get back to being a normal person again. I'd say I'm a huge amount stronger because of it, and just more clear. So.Lesley Logan 32:12  Yeah.Tara Connaghan 32:12  Music is just... yeah. And I think every time I'm in a session, the other thing is if I'm playing for money, it's a job.Lesley Logan 32:20  Yeah.Tara Connaghan 32:22  So I kind of removed that. Even though I still get paid, I removed the, "Oh, this one is a gig." It's, "I'm going to go and I'm going to play music. Fantastic. If somebody gives me money at the end, great." Sometimes I want to make sure that it's good money at the end, but I looked at it differently. It wasn't for the money. It was for the music, and then somebody gives me money as well, and that's great.Lesley Logan 32:46  I appreciate you sharing that journey because I think we all look at other people and go, "Oh my goodness, they must have loved this their whole life," and not realize that there are parts of their lives where they loved it, but they didn't get up for six months. Everyone is on an up-and-down journey that hopefully always ends up, but it's going to have its own nuances. And if we don't take the time we need to find what fills our cup, then I don't know that we get to enjoy it. I feel like life is worth enjoying. Yes, sometimes we get paid for things we love, but also we should do things because we love them.Tara Connaghan 33:26  Yeah, totally. So I think that was how I got out of that sort of, "I'm doing it for the money." I don't know if you've ever read Big Magic.Lesley Logan 33:37  Obsessed. Great book.Tara Connaghan 33:39  Fantastic.Lesley Logan 33:39  I'm not sure I agree with her in the more recent years of life, but I love that book. So, everyone must, required reading. So good. Required reading.Tara Connaghan 33:51  Yeah. It just gives so much freedom to your creativity as well. It's like, "Oh yeah, that's so cool." It's like it's a muse. You're the host of a creative idea, and you entertain it, or eventually it'll just go, "Look, I'm an idea, and I need to be created. So if you're not going to create me, somebody else will have to do it." Such a great idea.Lesley Logan 34:14  You guys, if you're wondering what is she saying, you have to go read the book. It's, ideas want to be born, it's Elizabeth Guilbert, I believe that's her name. She wrote Eat, Pray, Love, and she even shares that she still worked as a professor even after she wrote that book, even after it was a bestseller, even after it became a movie. It was years before she thought, "Okay, I can just be a writer for a living." I think that's a really important lesson for all of us who are doing something we're passionate about because the pressure you put on it changes the joy you get out of it, and also what you create.Tara Connaghan 34:50  Yeah. It's too intimate to be putting pressure on it because I did lose it. So I put my hands on my heart because I feel like it's here. The music, when I play it, it's here. I suppose maybe because it is a fiddle as well, or a violin, but it's here anyway. It's something so close, and I have lost it. I did lose it for a while, and if I lost it again, I don't know if I could survive that second loss.Lesley Logan 35:17  Yeah. Thanks for sharing that. I think that's really important. Tara, you're so fun. We're going to take a brief break and find out where people can find you, follow you, take sessions with you.Tara Connaghan 35:26  Yeah.Lesley Logan 35:28  All right, Tara. Where do you hang out? They can listen to your podcast. Can anyone play Irish music? Tell us everything.Tara Connaghan 35:36  They can listen to it on Spotify, Amazon, Apple, wherever. It's called In Tune with Tradition. There's also the subtitle, Perspectives on Session Etiquette and Irish Traditional Music. There is a website called Session Etiquette. I also have a tour kind of thing coming up, a private session experience in September 2026, at the end of September. We've got a couple of places left on it. It will be in Ireland. Brilliant. I can't wait.Lesley Logan 36:07  I feel like September in Ireland is probably good weather. Tara Connaghan 36:10  Sometimes. Actually, do you know when it's been really good weather? It's April. April for the last three or four years has been really good, really dry, sunny. Then the rest of summer's awful, and around September sometimes it can pick up again.Lesley Logan 36:23  Feels like Vegas weather, but probably different. April is so beautiful here. Don't take me away, but the summer? Get me out.Tara Connaghan 36:32  I'm in New York, and it was really, really hot for the last couple of days. Today is nice. It's just perfect.Lesley Logan 36:38  Yeah. That's an interesting place to be when it's too hot. Okay, we've talked a lot about learning and things like that. You've given us so much already, but what bold, executable, intrinsic, or targeted steps do you have for people to be it till they see it?Tara Connaghan 36:52  I think they should listen to my podcast, number one. The reason I'm in New York is because it's an award-winning podcast. It has just won some awards.Lesley Logan 37:01  Get out. Congratulations. That's amazing!Tara Connaghan 37:06  Yay! So, anyway, but more actionable steps: I think life is short. Just pick the thing that fills your cup and go for it.Lesley Logan 37:15  Yeah.Tara Connaghan 37:16  If that's Irish music, fantastic. If it's not, do the thing that makes you really, really just gives you so much joy and fills your cup because otherwise you'll always be trying to fill your cup with something that can't fill, can't do it.Lesley Logan 37:31  I agree. I think that's so true. Oh my gosh, congratulations on your podcast. That's incredible, you guys. That's not an easy thing to do, especially with a new podcast, so way to go, Tara. I agree. I was just watching a show, and it's clear there are people on the show who don't have anything else. They don't have something that fills their cup. My husband's listening to somebody, and they're... If you don't have something that's a hobby, something that's creative, friends and family, and work that gives you purpose, if you don't have those three things, f you take one of those away, you put too much pressure on the other things, and they're never going to give you the tripod. You're going to fall over. So I feel like that's really important for today. I think we all need that information. Lesley Logan 38:15  You guys, go listen to Tara's award-winning podcast. Go listen to it, and go figure out if it's... If you don't know what's filling your cup, maybe it's time to start trying new things and be consciously incompetent for a little bit. It'll get better. Share this with a friend who needs to hear it. And until next time, Be It Till You See It. Lesley Logan 38:33  That's all I got for this episode of the Be It Till You See It Podcast. One thing that would help both myself and future listeners is for you to rate the show and leave a review and follow or subscribe for free wherever you listen to your podcast. Also, make sure to introduce yourself over at the Be It Pod on Instagram. I would love to know more about you. Share this episode with whoever you think needs to hear it. Help us and others Be It Till You See It. Have an awesome day. Be It Till You See It is a production of The Bloom Podcast Network. If you want to leave us a message or a question that we might read on another episode, you can text us at +1-310-905-5534 or send a DM on Instagram @BeItPod.Brad Crowell 39:16  It's written, filmed, and recorded by your host, Lesley Logan, and me, Brad Crowell.Lesley Logan 39:21  It is transcribed, produced and edited by the epic team at Disenyo.co.Brad Crowell 39:25  Our theme music is by Ali at Apex Production Music and our branding by designer and artist, Gianfranco Cioffi.Lesley Logan 39:32  Special thanks to Melissa Solomon for creating our visuals.Brad Crowell 39:36  Also to Angelina Herico for adding all of our content to our website. And finally to Meridith Root for keeping us all on point and on time. Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Trailer Park's doors are closed, but the tribute rolls on. Chapter 2 picks up as the shop outgrows Cahuenga, settles into the Santa Monica Boulevard building and then Ivar, and finally lands the industry rock star it had been courting for two years. Tim Nett, Benedict Coulter, Brett Winn, Ellie Speare, Charlotte Honess, and Charlie Austin trace how a scrappy comedy house grew into a full-service powerhouse without losing what made it fun. Part reunion, part masterclass in the culture that kept people around for decades. In this episode: The rock star joins the band. After seventeen years at Kaleidoscope and a stint at Aspect, Benny Coulter passed on a bigger offer to become an owner at the scrappy shop instead. His action and drama work alongside Tim's comedy turned Trailer Park into a true full-service house. Do three, send six. The signature move was over-delivering on purpose. Clients asked for three cuts and got six at no charge, and most of the shop's awards came from the spots nobody requested. No brilliant jerks. Talent alone never got you hired. Anyone who wouldn't fit the family stayed out, no matter how good, and that rule is a big reason Ellie Speare stayed twenty years. A few lines that landed: "It didn't matter how brilliant they were. If they weren't gonna fit in, they weren't welcome." (Tim Nett) "I was thinking about the money. Then I said, no, no, no. I'm going to Trailer Park." (Benedict Coulter, on turning down a bigger offer to become an owner) "Everyone said, 'You're a girl, you can't cut action.' Benny said, 'Absolutely you can.'" (Charlotte Honess) Brought to you by the Golden Trailer Awards and Audiomachine. goldentrailer.com audiomachine.com

John Scalzi's Old Man's War series was finished.Or so we thought.Ten years after The End of All Things, Scalzi unexpectedly returned to the universe with The Shattering Peace, the seventh Old Man's War novel. But after a decade away, could he recapture what made the series work? Did he actually have something new to say—or was this simply one trip back to the well too many?In this spoiler-lite review, Jim dives into The Shattering Peace and explores:

It's part 2 of our Back to Basics series on unit planning! Last episode, we looked at the overall process and started by setting measurable objectives for a sample unit. Now we're going to design a unit assessment plan that includes diagnostic, formative, and summative assessments. I'm putting out this series as an introduction to my new online course, Mastering the Lesson Plan. These four episodes will give you the big picture, but the course takes a much deeper dive into each step of the process and gives you practical tools you can use to plan stronger instruction. To learn more about the course, visit cultofpedagogy.com/teaching101. ___________________________ Thanks to Brilliant and Notability for sponsoring the episode. To read a written version of this podcast, visit cultofpedagogy.com/how-to-create-an-assessment-plan/.

Dan reacts to Liverpool's final pre-season friendly, where they beat Como 2-0 at Anfield thanks to goals from Cody Gakpo and Jeremy Jacquet! Hosted on Acast. See acast.com/privacy for more information.

The Lads pre-season schedule is done, and it's on to the real stuff this time next week. A positive victory over Rennes ended the summer campaign, and we got the news that the club had agreed a fee for Toulouse left-back Dayann Methalie at half-time. Brilliant! Graham is joined by Alex, Dave and Haway/Howay podcast host Pete to give their pre-season predictions, thoughts on who should start vs Ipswich Town and why confidence is high heading into the new campaign. Enjoyed the episode? Tough, we want you to unsubscribe immediately - or just follow us at @WTFSunlunPod, if you have to (You can subscribe via your favourite podcast app, if you really have to.) #SAFC #EPL

Join the Guildwww.theguildofchampions.com Two people can eat the same food, hit the same calorie target, and stand the same distance from their goal. One of them feels restricted. The other feels free.Same numbers. Same plate. Completely different life.The difference isn't discipline, metabolism, or willpower. It's the story running underneath — and most of us never notice we're the one telling it.This episode is about the stories we run about ourselves during a weight loss journey: where they come from, why the ugly ones are so much more convincing than the encouraging ones, and why "just think positive" fails almost everyone who tries it.I make a case that might annoy you at first: you are already a brilliant storyteller. World-class. You can build a devastating, emotionally airtight case for why you'll never get this right, deliver it with total conviction, and believe every word. That's not a broken brain. That's a serious talent pointed in the wrong direction.The work isn't learning to tell stories. You've got that. The work is deciding whether you're writing a tragedy or a comeback.IN THIS EPISODEWhy you don't choose every thought that shows up — and why that doesn't let you off the hookA ten-second experiment that proves you can summon a thought on purposeWhy "I don't know" is an answer, not the absence of oneThin, healthy, happy, and in shape are four separate goals — and confusing them costs youThe scale goes up three pounds: watch the meaning-making machine startTwo people, identical calories — one feels caged, one feels freeThe two shoe salesmen: same country, same empty feet, opposite conclusionsWhy some stories move you and others bounce off — and what that has to do with how you talk to yourselfTragedy or triumph: the only real question about the story you're inWhy nobody wants to watch a movie about an unstoppable heroWhat a genuinely convincing despair monologue sounds like — and why your half-hearted pep talk never stood a chanceThe morning after an overeat, told two waysMy dad's cancer, and the difference between a reason and a meaningWhy people defend the story that's hurting them — and the trap waiting for you when you try to put it down00:00 Welcome Champions00:36 Chris Story and Method01:36 Plugging the Boat Holes02:16 Long Game Focus02:28 Daily Coaching Program04:26 Grounding Session Preview05:53 Thoughts and Control08:45 Stories Shape Meaning10:30 Two Salesmen Lesson14:38 Tragedy or Triumph16:47 Rewrite Your Inner Script22:15 Choosing Meaning in Life23:43 Let Your Story Twist24:37 Final Takeaway

Jimmy's not impressed with the solar eclipse and Sharky's stuck 15 billion miles from Earth so let's move on to cricket - next up for England is unpredictable/mercurial/enigmatic Pakistan. Will Pope, Lawrence and Cox seize on their chance to impress? At time of recording Bangladesh are giving Australia a tough time in Darwin. Roushan Alam explains why the country's test team is on the up, but its fans will continue to prepare for the worst. And Mattchin's been exploring the Tailenders vaults for a new words-based quiz.

Braxton Ashcraft delivered the best start of his MLB career Thursday, tossing an 85-pitch complete game with 10 strikeouts against the Marlins. Alex Stumpf breaks down what made Ashcraft so dominant, why the return of his sinker mattered, why Don Kelly was right to let him finish and, most importantly, what this performance says about Ashcraft's workload and his place in the Pirates' 2027 rotation. Subscribe to Alex's Book Rule Bucs Substack: https://bookrulebucs.substack.com/ Download the North Shore Nine app: https://northshorenine.com/get-app North Shore Nine is presented by FanDuel. Download our app! : https://apps.apple.com/us/app/north-shore-nine/id6771171000 : https://play.google.com/store/apps/details?id=com.northshorenine.app Join this channel to get access to perks: https://www.youtube.com/channel/UC9ZY250XUYiS-yX7xOQCdLA/join Use Promo Code NS930 for 30% off your first order at https://www.defer.coffee Use Promo Code NORTHSHORENINE for $20 off your first order at https://www.seatgeek.com LIKE and SUBSCRIBE with NOTIFICATIONS ON if you enjoyed the show! NS9 MERCH: https://northshorenine.myshopify.com ►Patreon: https://www.patreon.com/NorthShoreNine ►Website: https://www.northshorenine.com ►Twitter: https://www.twitter.com/northshorenine ►TikTok: https://www.tiktok.com/@northshorenine ►Instagram: https://www.instagram.com/northshorenine ►Facebook: https://www.facebook.com/northshorenine ►Discord: https://discord.gg/3HVYPg544m #pittsburghpirates Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What if your biggest challenge isn't your talent—but your visibility?

“This Letter I Received is Fabulous and Brilliant!!”- Listen to my Morning Monologue: I'm sharing my take on pressing issues, enlightening research on human behavior, answering questions I get by email, and my favorite, most instructive interactions with callers. Everything you'll hear is designed to help you become a better spouse, parent, family member, co-worker, friend, and human being. It's the free therapy you need!  Got a dilemma? Call 1-800-DR-LAURA / 1-800-375-2872 or make an appointment at DrLaura.com Follow on social media: Facebook.com/DrLaura Instagram.com/DrLauraProgram YouTube.com/DrLaura Join the Dr. Laura Family!! >> Receive my weekly newsletter, perks, and more! Sign up now, it's FREE > DrLaura.com Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

The rift in the space-time continuum has been rent asunder yet again.We are together in Seattle (3 weeks ago) and today…we tide. It's a super rare MEGATIDINGS. Two people just…talking? Under one great big general segment? It's just crazy enough to work!!!Have you seen George Gently (2009)? The Gentle Detective? There's a sexy fox lady and the entire cast of Harry Potter? Let us know if YOU know the real name of this show but beware of spoiler at 7:45. Write in at deartextmeback@gmail.comAnd who is better, Jem or The Misfits? Real ones will know, call in at (703) 829-0003.AND WE ARE LOOKING FOR BIAS-CONFIRMING EVIDENCE that Meagan throwing pork is normal, expected, and socially acceptable. Sound off in the comments.NEVER LISTENED TO THE POD BEFORE? HERE IS YOUR STARTER KIT TO BEING BFFS WITH US!Learn all about the Kayak Dad lore in: It's Our First Episode!Meet Kevin in: Lindy and Meagan Need to Talk About KevinLearn why they keep saying BBW in Lindy and Meagan Are Officially BBWsWE NEED OUR ACCOLADES! It helps people find the show.⭐⭐⭐⭐⭐ (5 stars only please) on Spotify⭐⭐⭐⭐⭐ (5 stars only please) on Apple PodcastsGive us Rave Reviews and Accolades on Apple Podcasts! Brilliant!!Like a cool kid hang out with your two smartest bestest friends. Desperate times call for Swamp Person Pod! Please...if the first half hour of 7/2/26 pod is any indication. Please bring it soon!YOUR AUNT SU-SU CAN YOU PLEASE BE OUR AUNT TOO-TOO? MORE SWAMPY MATERIAL COMING SOON!STUFF TO CHECK OUT:Order Lindy's book!!!! Adult BracesNEWSLETTER ME BACK (A FREE WAY TO SUPPORT THE SHOW!)Check out SWAMP PERSON Subscribe to Lindy's newsletter butt news!Check out our MERCH so we can make MORE merch!! (Patrons get a discount, so check us out at patreon.com/textmebackpod)Listen Ad-Free by joining our $12 Patreon tier Freakaconda!Subscribe to Lindy's newsletter butt news!Join our Discord! We're obsessed with these people.⋆｡°✩⋆｡°✩⋆｡°✩⋆｡°If you like this episode and want us to keep making the show forever, please subscribe to our Patreon. This podcast will always be free, but we need your help to produce it -- and if you support our Patreon, you'll get all kinds of goodies in addition to the show itself! Learn more about the different tiers and rewards here: https://www.patreon.com/TextMeBackPodAlso! Please keep in touch with us! You can text OR CALL us at the Best Friend Party Phone: (703) 829-0003.We're on Instagram at @textmebackpod!You can email us at deartextmeback@gmail.com!WE WANT TO HEAR FROM YOU SO BAD!⋆｡°✩⋆｡°✩⋆｡°✩⋆｡°TEXT ME BACK is a production of Lindy West and Meagan Hatcher-Mays, proud members of the BFF Network. Our senior producer is Meagan Hatcher-Mays. Our other senior producer is Lindy West. Our show is produced by Alli Slice.Our music is by Chief Ahamefule J. Oluo. Diana Bowen is our video and creative advisor. Our digital strategist is Chance Nichols.You can also follow the podcast on Instagram and TikTok @textmebackpod. And for even more bestie content, follow Lindy and Meagan on Instagram at @thelindywest and @importantmeagan!TEXT ME BACK is a comedy podcast where Lindy West and Meagan Hatcher-Mays spiral about politics, pop culture, dogs, space, friendship, anxiety, Lord of the Rings, and whatever cursed topic is haunting them that week. Along the way, they've welcomed brilliant and hilarious guests including Lizz Winstead (The Daily Show), Kelsey McKinney (Normal Gossip), Samantha Irby (We Are Never Meeting in Real Life), Guy Branum (Hacks), collaborators, comedians, political experts, writers, and internet icons for deeply unserious conversations.⋆｡°✩⋆｡°✩⋆｡°✩⋆｡°See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode, Donna and Sam sat down with Tiara Jones, founder of Black Beautiful and Brilliant to discuss how their brand is centering identity, legacy, resilience, and empowering our community.Black Beautiful & Brilliant was created with Black women at the center. It exists as inspiration — to affirm their worth, reflect their power, and remind them of who they are, even in seasons that try to break them. This brand speaks to the woman who shows up, who carries generations, who holds it together, and still chooses to rise.The brand was first imagined by Tiara's late husband, Brian, long before they met. He believed deeply in the brilliance of Black women — in their resilience, intelligence, and ability to create something meaningful even in the face of adversity. He believed Black women deserved to be celebrated boldly and unapologetically, not just for what they endure, but for who they are.To stay up to date on all things Authentically Detroit, click here. THIS WEEK IN THE MICHIGAN CHRONICLE:CONYERS, BURTON, GILMER-HILL HIGHLIGHT NEW MEMBERS TO DETROIT'S LEGISLATIVE CAUCUSMICHIGAN DEMOCRATS RALLY FOR UNITY AFTER CONTENTIOUS PRIMARY Support the showFollow us on Instagram, Facebook and Twitter. 

With just a little over a month away from the 2026 Independent Hotel Show Miami taking place, special guest and President of Staypineapple Hotels Inc., Dina Belon, joins the Suite Spot to discuss the Stayepineapple brand, the independent hotel industry, and what she is looking forward to from IHS Miami 2026! Ryan Embree: Welcome to Suite Spot, where hoteliers check in and we check out what’s trending in hotel marketing. I’m your host, Ryan Embree. Hello, everyone. Welcome to another episode of The Suite Spot. This is your host, Ryan Embree. Back for another edition of season two of our independent hotel show series, where we are getting geared up and ready for that annual tradition down in Miami Beach at the Independent Hotel Show. We cannot wait. We’re gonna talk a little bit about it with our guests. We actually met for the first time in person last year at this event. We’re able to spend some time with her. Dina Belon, president at Staypineapple Hotels. Dina, thank you so much for joining me back on The Suite Spot. Dina Belon: Oh, thank you so much for inviting me, Ryan. This is amazing. I’m so excited. We had such a good time in Miami last year, it was a blast and, uh, talking to you felt like I was talking to a friend. Ryan Embree: Well, I appreciate it. I feel the same. Just honored to be speaking with you here. And I can’t believe we’re here. It’s we’re just months away from the Independent Hotel Show. It’s gonna be bigger, better than ever. We’re excited about it. We’re gonna talk about it. But we did have you on for the first time, so we had the opportunity. Usually, I start these episodes by a little bit of a background and kind of an introduction, but I’m gonna start a little unorthodox today. There was a post that I saw on LinkedIn, which by the way, for our Suite Spot listeners, make sure you say, uh, you follow Staypineapple Hotels and Dina. Great follows on LinkedIn. But there’s an, an article called Everything Staypineapple Hotels Dina Belon Does in a Day. And I thought that was such a cool and creative idea and concept. Talk to us a little bit about how that idea originated and give us a day in life. What is it like to be Dina Belon? Dina Belon: Well, I tried to be very honest. Hopefully it was fun too. I, there’s a lot of humor in my day, and so hopefully that came across. Um, the magazine, uh, that’s a local magazine here in, uh, east, the east side of Seattle and Bellevue and Kirkland area of Washington does those highlights of leaders in the area, um, on a regular basis. So it was fun, uh, a little stressful because you had to, like, take photographs and, you know, kind of just walk through your day. Um, I loved, though, really integrating my pets, because they’re a big part of my life. And so it started off with Molly waking me up at 5:45, which is actually what she does every morning. About 15 minutes before my alarm goes off, my little kitty cat starts yelling at me about wanting water. Um, so yeah, all the way until, you know, 8:00 at night and a lovely glass of wine with my husband. And all the shenanigans in the middle. Ryan Embree: Yeah. And I think it’s so cool because I think it, you know, we obviously work in the people business, right? In hospitality. Uh, we host people from all over the world, all different walks of life. Um, but to see, you know, sometimes, uh, I think right now, especially right now, right, when there’s all this talk of AI and technology and stuff like that, it’s really refreshing to see our industry leaders. And I get that. I have the, the privilege of getting that, interviewing some of the industry leaders when they talk to me about their, you know, beginnings and, and how maybe they started as a bellman or a front desk agent or fell into the industry. And I think the more that we can kind of humanize and show that these are people that really have a true passion for serving other people. Um, and then on the other side of the front desk, the guests that come into our lobbies, they are people too, whether they’re on a work trip, where they’re trying to escape. You know, sometimes it, it’s refreshing to take, take a beat and think about that. And that’s exactly what this article did for me because it is, you know, even though we’re hospitality, we’re in it, the hustle bustle, 365, twenty four seven. We’re still people, right? Yeah. We’re still people with our pets and, and, and our, uh, you know, what we like to do. Um, so it was a really cool, I think, uh, refreshing look. I wa – I definitely wanted to bring that in. Br – um, and, and your love of pets, it goes right along with your brand, uh, Staypineapples Hotel. And, you know, I’ve come to know and love through your content, your keynotes at the Independent Hotel Show, uh, following you on LinkedIn. For those audience members that might not be as familiar, uh, share with us, uh, a little bit about what makes Staypineapple Hotels so unique and one of a kind. Dina Belon: Yeah. So we are the opposite of corporate uniformity, uniformity. Uh, we’re really about, you know, a boutique sp – hotel experience with a lot of personality. Um, so one of the things that we’re well known for is the naked experience, um, which is, uh, a little eye-opening to a lot of people, but all it really is, is a fun, cheeky, which we like to do, uh, marketing way to talk about our bed and our bedding and our linen and our terry is so comfy, cozy and amazing, you’ll wanna sleep naked. Um, so it, and we give you an, a big cuddly robe so that you don’t come to the door naked. Ryan Embree: There you go. Dina Belon: Um, so that, that’s, that’s very indicative of the Staypineapple personality. Um, we’re also, um, not just pet friendly, we’re dog obsessed. Um, so we, uh, really go over the top with our pet program. We have a partnership with Soundz, S-O-U-N-D-Z, uh, that is, um, uh, sounds, uh, in music – Sure. That, um, pets like and that calm them when they feel nervous, um, that is available for guests, uh, at no cost, a 14-day, uh, free trial. And then, um, we have a partnership with, uh, an emergency veterinary, uh, service called Veg. Um, of course, you get beds and bowls and treats and, um, water bottles and poop bags and all kinds of stuff when you bring, uh, your furry friend. Although we’re dog obsessed, we also love kitty cats too. I have two kitty cats and two dogs. So, um, we, yeah, we’re, we’re pretty over the top with the pet thing. And then we have a, we have a number of the properties that have, uh, hotel dogs as well. Um, so one of the management staff ha – brings their dog to work every day and has really become a, a core team member. Um, you wouldn’t believe how many reviews we get, uh, with our, our furry, uh, friends being, uh, listed as their favorite part of the hotel. Ryan Embree: Yeah. I’ve seen them at trade show nows at industry trade shows. Yeah. You’ll have, like, a puppy break. Uh, brilliant. Brilliant. Dina Belon: It’s my favorite thing. Ryan Embree: Yeah. It just gets people in, in, in a happy mood. People love it. So, uh, and, and the focus of, of the dog obs – dog obsessed, um, i- i- is, is so smart. I mean, p – you know, people. We always think about how stressful travel is, obviously, from a logistics and s – and people standpoint, but obviously on our pets too. They’re in a place that they’ve never been before. Um, they don’t know that they’re heading across the country or even down the road. They’re in somewhere unnatural. So that’s really, really cool that you can kind of make them feel at ease there. And, and I’m sure the guest feedback, uh, from that has been really, really great to see. Um, now, you talked about, um, Staypineapple being a, a very unique boutique brand. Um, I noticed one word you didn’t mention in there, which is, uh, independent or non-branded. Uh, you prefer the term unchained. And I wanna explore that a little bit. I don’t wanna give you too much, uh, of a question. I, I’d like, like you to kinda run with that. Why do you prefer unchained to maybe independent segment or non-branded? Dina Belon: So to me, independent, non-branded, um, you know, indicates that we’re small or we’re isolated or, um. And, and I think it’s, um, diminishing to 30% of the hotel sector, which is truly unchained in both term, both ways that that term can be used. One, we are not attached to a chain in literal terms, but we’re also unchained from a limitation perspective. I think what is so amazing about the independent or the in – the unchained sector of the market to the guest is the founders, the visionaries, the leadership teams, the hotel teams at these hotels put their lifeblood and their passion and their vision and their belief in hospitality into these properties and into the experiences guests are gonna get. It is not a corporate ownership that is managed by a brand that has 5,000 other w – hotels just like it. And, you know, the onsite hotel team has reams of binders to tell them how to do their job. Um, we believe very much in no SOPs. Um, we have, uh, ultimate SOP. It’s do the next right thing. That’s the SOP for Staypineapple. It’s that simple. Just do the next right thing. We help the team understand that a little bit with kind of some guidelines, which is what is the best thing for you and your colleagues? What is the best thing for the guests? And what is the best thing for the business? And if you frame that question, those questions under do the next right thing, anybody can make the right decision at any moment, at every level of the organization. When we talk about empowerment, it isn’t, you know, we’ve given you a toolkit. I always loved this, because I worked in, in the brands. Um, and we always had a toolkit. You had a toolbox full of things that you could use to solve a problem. Well, I don’t need to give you a toolbox. You are a grown person that is a professional in the hospitality industry and you’ve entered this industry with a passion for people. Why would I tell you how to do your job, um, in every aspect with books of SOPs? Instead, I should get out of your way and let you be who you are in an authentic way. Because that connects with people. If, uh, you know, we put, we put people in our industry in a blazer, a Navy blazer, and a name tag, and tell them, “This is how you answer the phone. This is how you greet somebody. This is how you do this.” Basically, you’re a representation of the brand, so you need to fit in this box. Well, I believe in a different hospitality, in a hospitality that is, um, grounded in, um, real people and real human beings and, and mistakes even, and quirkiness, and stuff that you wouldn’t necessarily, uh, engage in or experience in your normal life. That’s why you’re traveling. You wanna experience different things and new things. You’re going to a new place. And so we don’t have, um, dress. We don’t have uniforms for our front of house team members. We do for back of house simply because we don’t want the back of house team to have to ruin their own clothes because the engineers get their clothes snagged and the housekeepers get their clothes dirty and, you know, so it’s more just to take care of our team. But, um, the front of house team doesn’t have uniforms. They get to wear their own clothes to work. That’s another idea. It’s like, I want you to be you, but wear this black polo shirt that makes you look like everybody else. Or Navy Blazer that makes you look everybody, right? Like the entire concept of what we think is normal and standard in our industry is the antithesis of what we’re trying to create as an experience for a guest. Um, so it’s really important to us, you know, you can have colored hair and ear piercings and tattoos. And I remember early in my career, it was always, um, I love to tell this story. Um, the, the dress code, because I was a manager, so I was allowed to wear my own clothes, but the dress code was, had to have, um, pants or a skirt, uh, a, a jacket, had to have a blazer, and it had to be of solid color. So what I’ve got on today would not have applied. Um, my shoes could not have open toes and an open heel, one or the other. And I had to have pantyhose on. So I lived in Florida. I remember I stopped wearing pantyhose at some point because they were hot. And so I, I actually had an HR person, uh, come up to me and say, “By the way, um, we’ve, we’ve noticed that you’re not meeting the dress code.” And I just turned around and looked at her and I was like, “Those things make me sweat. I have to be out by the pool sometimes. I have to be outside. It’s too hot. I’m not wearing them. Fire me.” Ryan Embree: Yeah. Yeah. Dina Belon: That was the end of pantyhose in our dress code. I was like, “Good luck with that.” Ryan Embree: Right. And I’m sure the person on the other side, you know, it, it, they were just obviously following the guidelines – Right. And the standards of what was put before them. And you’re absolutely right, Dina. You know, the, the one thing that we talk about all the time, and you talk to. Uh, I’ve talked to industry leaders about is, you know, what makes your management company brand property so great? Usually the first thing they say is they’re people. Yet, when you’re putting those people in a box, how great can they actually be, right? Every property is so different because of the individuals that make up that property. Um, so, you know, that thought process is, is so brilliant to, to think of the individualism and the passion can kind of shine through because it’s those stories that you talked about in the unchained or the independent sector that, that reason why I, this is one of my favorite series, because I get to sit and talk to independent hoteliers and, and hear their stories, their struggles, their challenges, but also their successes, their passions, where they built this, this property that has been, you know, where they’ve had these struggles, but they’ve gotten over the hump and they just love it so much and you can just see it come out in that, that, uh, conversation. It’s, and sometimes very different. Nothing to knock the brands, but sometimes very different when you’re talking to a GM of a branded hotel. Um, and it’s m- maybe just a stop on, on their way to the career. So it is one piece of advice I hear all the time is if you’re a hospitality professional out there, you know, maybe explore the independent hotel down the road. You know, get some good experience there. It’ll, you’re definitely gonna learn a lot, that’s for sure. Yeah. Um, you’re gonna get a lot of – Well, it depends on – Yeah. Dina Belon: Yeah, what you like, right? And I agree with you. One isn’t right or wrong. I spent the vast majority of my career in the, in the branded hotel space. Um, and I just found my happy place in – Sure. In the independent space, right? I, because I was always bucking the rules when I worked in the brands. And I didn’t, I didn’t even know what boutique and. I, I though boutique hotels were just little. Like, I literally, when I started at Staypineapple, I love the story too. ‘Cause when I started, I was like, “I’m gonna come in and show them how to write SOPs and, and brand standards, and we’re gonna standardize this, and we’re gonna scale it, and it’s gonna be, you know, blah, blah, blah, blah, blah.” I had, I told, because I had spent my whole career in that space. Um, I believed passionately in brand standards when I started at Staypineapple. And I remember, um, our CFO telling me, “Do not say the word brand standard. You will send Michelle off the deep end.” Michelle is our founder. Yeah. And I was like, “What? I don’t understand.” Yeah. “How could you not have brand standards? How do you even operate this place without brand standards?” Right? Right. Um, and, and it took me a couple of years to really internalize what the difference in the business model is. Again, one is not right or wrong. They both have their strengths. But if you’re, uh, a free spirit, if you’re somebody. Like we hire for three things. Authenticity. Like your. First of all, people underestimate the willingness to be authentic. If you have been trained to put on a mask when you go to work and, and almost be an actor and play a part at the hotel, it’s very difficult to take that mask off and, and allow the vulnerability of being yourself. ‘Cause if somebody rejects you when you’re being yourself, it hurts a lot more than if a guest rejects you and yells at you when you have a mask on. That’s a Ryan Embree: Great point. Dina Belon: You’re being somebody else, right? Yeah. So it’s a harder position for our team members, I think, to be their authentic selves. Um, the next is really critical thinking. The ability to problem solve and, and, and be creative and figure out ways to, um. We know to say yes. That’s one of our sayings. We notice. We know how to say yes. Yes is not always a direct yes. Sometimes you have to go around to get to yes, but we know how to do that. And that’s all about creativity and critical thinking. And then really, the last one, um, I think is underserved in our industry, which is emotional intelligence. Um, that ability to read people. And, and it connects to that critical thinking, right? If I can, if I can, uh, connect with you on an emotional level and understand you better, understand your psychographics as a person, which is much deeper than that you like Diet Coke, right? I want to know things deeper than that about you. Then I can use that emotional intelligence to be creative and create, create hyper-personalized experiences for you. That is something that I think isn’t. It. The industry in general, particularly on the branded side, does not foster in our industry. If those things are interesting to you, then go check out the independent or unchained space, because I think you’ll be a lot happier coming from a recovering brand employee. Ryan Embree: Ryan Embree: Yeah. I, I love that. I love everything about that. I mean, those skills are. I mean, it’s, it’s at the core of hospitality, um, especially the emotional intelligence. And I think y- you’re absolutely right. It’s a skill needed now more than ever, by the way. Um, and it’s gonna get trickier to navigate. So we’ll be those, those younger, um, hospitality professionals and, you know, at, at, at any age, really, that invest that time and effort into honing in that skill that are gonna, that are gonna see successes there. Um, I wanna, I wanna take, uh, a step back, Dina, and kinda look at the hospitality landscape right now for independent and, or unchained, uh, uh, hotels. Where do you see opportunity in today’s landscape? And then maybe where are some of the bigger challenges that, that they’re coming up against? Dina Belon: Sure. So I think one of our biggest opportunities I just mentioned, which is hyper-personalization, um, we really look at this, i- if you kinda start at the beginning of the process of how you do hyperpersonalization. Um, it really starts with zero-party data for us. Uh, every brand or every group or every, you know, independent hotel is different, um, in their philosophy on this. I’ve certainly, um, experienced and, um, met with people that do research on their guests online. They look up your Facebook page. They check you out and see what you might be talking about. Um, we have decided to take the approach that we only wanna use data that you have freely and willingly given us. Um, so we communicate with our guests a lot, um, when we can. So there’s a little bit of a differentiator here when we talk about this. Um, if you’re coming in as an Expedia or a Booking.com guest, probably not getting this experience because we don’t have, we don’t have much information about you, and those OTAs don’t like to share. So, but if, uh, you’ve stayed with us before or it’s a direct booking, then we have communicated with you, um, in a way that is fun and cheeky and kinda starts to get you. Um, w- we like to, we like to encourage kind of a pre-arrival experience that is, um, engaging and, and, and gets you kind of primed for what Staypineapple is gonna be like. So you’re not, like, smacked in the fa – you know, you’re expecting a Marriott courtyard and you’re smacked in the face with Staypineapple. Ryan Embree: Right. You got a dog running up to you and yeah. Um, Dina Belon: So one of the things we do is ask a very open-ended question, um, in a pre-arrival email to all of our, uh, direct booking guests. And it says, um, basically in a cheeky way, I don’t remember exactly how it’s phrased, but it’s why you come in to stay with us. And you would be shocked at the amount of information that people share with us and, like, get into deep personal things and tell us all kinds of stuff. That is a trevor – treasure trove of information. Again, that’s stuff that matters. Not whether Jack Daniels is your favorite, you know, liquor. Uh, like, I wanna know that you’re. What, what do you volunteer for? What, what are you passionate about? What do you care about? Are you married? Do you have kids? You know, like, the things that, that you really, really make you who you are, right? That’s, that’s what we really look at for hyper-personalization and allows our team to use their creativity. So that’s just step one, right? Gotta have the information. And then two, you have to have a culture of people that are encouraged and inspired to be creative, to do fun, interesting things, not just deliver a bottle of wine to your room. What? Ryan Embree: Yeah. Dina Belon: Right? Um, like, do something that’s about me, not about you. It, like, that’s what I always say. To me, the bottle of wine in the room is about you buying my loyalty. It’s about you as a hotel. It’s not about me as an individual. So everything should be about the individual and about what makes them excited or happy or feel welcome or feel like they belong, um, there. How many times have you walked into a hotel and you felt like there was a cool club and you didn’t belong? Ryan Embree: Mm. Yeah. Dina Belon: So awful. It is the worst thing about hotels, I think. One of the other things that I just find, um, disheartening about our, our industry is that many people that are not related to the hotel business think you can’t go in a hotel if you’re not a guest. That’s so sad to me, right? Like, there’s, there’s this perception of a barrier, and it’s the opposite of what we should be. Like, we believe our hotels are very much a community hub. And so we encourage the community to come into the hotel. And we don’t even, we don’t have a lot of food and beverage. And some of our properties don’t have any. Some have just limited. We have a few full-service restaurants, but it’s not about us wanting to make money in our restaurants. It’s about us wanting to create an atmosphere in the hotel that is engaging and activating for the guests that are coming. ‘Cause the guests wanna interact with locals. They don’t want to interact with somebody from New York – Right. When they’re in Seattle. They wanna hang out with Seattle people, right? Yeah. So it’s, it’s a real win-win model, but you have to turn, you have to turn that barrier so many people think exists. Ryan Embree: Well, you touched on two things there, Dina, that at the core of this independent hotel show series, it really comes back to, which is loyalty, you know, just fierce, fierce loyalty for inde – I mean, the type of loyalty that I hear from guests talking about independent hotels is very different from the other points or nights that I’m, that I’m hearing in, on the other side of it. And, and it’s a depth that will be word of mouth. I mean, when you talk about word of mouth, like, that is the ultimate s – what marketing can’t buy, right? That storytelling that they’re going to be able to provide you champions of your brand and advocates for your hotel. Uh, the second thing is local community engagement and getting the community on board with what you do. I see it no greater place than Miami when we’re at, at the independent hotel show. And they talk about trying to just infuse that Miami culture into their own properties. And it does attracts a lot of locals. And, and you’re absolutely right. It’s, there’s a parallel where probably somewhere where you, where we talk a lot about reputation and people being scared of those one-star, two-star, or even negative feedback in any sense of it, embracing that and saying, “I don’t want one-star reviews, but I wanna see the negative feedback so that I can fix it, right? I want those, I want those locals to come into my hotel. Um, I don’t wanna put that barrier up because I wanna be that community hub. I love that. So what about any challenges you think right now? Dina Belon: Yeah, I think, um, the, there’s, there’s a number of challenges. I mean, I can, I can talk about the obvious, the headwinds on inflation, the cost of human and financial capital, maintaining service quality while we’re trying to maximize profit. Yeah. I like all of the blah, blah, blah. All of the, Ryan Embree: Yeah. All those talking points. Dina Belon: Yeah. They’re not very fun topics though. Um, honestly, I think the most interesting topic right now is really AI. And I do think it’s our biggest risk, particularly in our, our world of this unchained or independent hotel space. It’s the biggest risk we have, and it’s also the biggest opportunity. And it could go either way. And I think it will probably go hard one way or the other. It won’t be somewhere in the middle. And the reality is, is AI, AI search, which is kind of where we’re at right now, not, we’re not really to the point of bookings starting a little tiny bit. But, um, AI search is focused on very deep, complex, broad data about a hotel. So a, a person, and it really starts with the search parameters. You’re going from keyword search, like, I’m going to Seattle and I wanna be near Pioneer Square, to, I’m interested in a boutique hotel with a cool vibe that has a restaurant and provides a great sleep experience. Those two searches are completely different and is where the threat and the opportunity comes from. The opportunity is, as the hotel owner, operator, you have the best opportunity to create very deep content that is searchable by an AI. Compared to Booking.com and Expedia and all the others, their scale just does not allow them to create that kind of deep content for every hotel on their site, right? So you can create a higher value for the AI search to go to your website over somewhere else that it can go find your hotel. You might still find your hotel, but you’d rather get the booking. Um, direct and get the AI sending the guests to your website to check out the hotel than to booking.com ‘s website to check out. So that’s where the opportunity is. Threat is very real that the big brands and the OTAs have the pocketbooks, bandwidth, the resources to win at this fight and come in and put themselves between us and our guests. And so I think both at a legislative level, all the way down to individual property advocacy and elevating your voice online and everything in between, every hoteler, hotelier needs to be paying attention to. Because in the next five years, you could lose, you could lose the connection to your guests prior to arriving. And that, for us, that would ruin a huge part of our experience. Like we have pre-arrival concierge that helps you curate and plan your experience for your whole trip, not just your hotel stay. All of that would be for naught if I can’t communicate with my guests. Ryan Embree: 100%. Yeah. Uh, seismic shift happening, technologics pl – like shifting beneath us. Uh, I think you’re absolutely where it’s gonna impact everyone from the big brands all the way down to the small independent hotel who, who thinks, “Oh, this is, this isn’t coming for me. It’s gonna have wide ranging effects. It’ll be very, very interesting to see.” But share your concern, but also hopefully that little bit of hope there too, that it, it does go that right way and hospitality stays in, in somewhere where we come to know and, and love our industry. I wanna shift gears. Another thing I’ve, uh, learned about you over the years following your content and your career is your work, uh, inspiring, empowering the next generation of female hospitality professionals. Dina, I’ve seen you on stage at, at multiple panels, uh, a- a- around this subject. Tell us a little bit about the work you do behind the scenes and any tips you would share for up and coming Suite Spot female listeners or just the listeners in general here. Dina Belon: Yeah, I do. I love this topic. I, I love to empower women. Um, I think, uh, uh, we’re, we’re a force in this industry, um, and our voice should be heard. Um, so I, I like to support other women by a couple of things. Um, you’ll, you’ll, you’ll start to notice, I like to simplify things down to like one, two, three points at most. Yeah, I like it. Um, because I think it’s the way the human brain works. Sure. And the best way we can kind of, uh, create change – Yeah. Is by having a very focused, uh, approach to it. I really like self-advocacy, um, and encouraging women to self-advocate, because I think in general, this is a generalization because it’s not all women, but in general, we’re not great at it. Um, men are much better at self-advocacy than women. There’s been all kinds of study and research done on that. Um, and it’s a huge part of why women are paid less, why women are promoted less, because they just don’t ask. They don’t raise their hand. Um, and so I. And then the, the second point kind of ties in, which is leading by example. And so I think I love to tell stories about my career when self-advocacy was a benefit to me and how I got to where I am. And I’m afraid of it too. Let me tell all the female listeners I am not great at self-advocacy. Um, I’ve learned to do it over the years while I’m kind of gritting my teeth in the back of my mouth. Um, but I, there’s been a number of times when, you know, the really, the places where my career really took off, um, I stood up for myself and I raised my hand and I said, “I can do that.” Or, “I can even do more than what you asked me for.” So I’ll give you an example. Um, when I was at Wyndham, um, we, we acquired another company that did the same thing as we did. Um, and we were looking at how to create efficiency and blah, blah, blah. One was in Seattle and one was in Florida. And I was in the Florida office and I was asked, and we were the acquirer, so we acquired the company in Seattle. And so I was asked to fly out to Seattle and check out how my division, which we did all the renovation work and capital improvements and stuff like that, how my division would work with the group in Seattle. And so off I went on a plane and met with them and talked to them and figured out how they did things and figured out how we did things. Um, and so the ask was like, how do we merge the two and how do we create some efficiency? And I came back with a combined team that had me at the top of it with a promotion to vice president. It was really hard for me to do. It was a little bit easier because I gotta do it in writing and send it in and I didn’t have to say it out loud. Um, but it worked. And it was the first VP role I ever had. I was one of the youngest vice presidents at Wyndham. I remember the first time I went to the all leadership meeting, which was, happened once a year at Wyndham. There was 500 people there. This is vice presidents and above. Um, that’s how large the organization is. Um, that’s less than 5% of the employment base of the company. Um, and I was one of the youngest and I was one of the few women that were in the room. And I was blown away by that factor. And I went, “I, I need to work at do- doing something about this. I need to help other women.” ‘Cause particularly 20 years ago probably, um, there was a little bit more sharp elbows among women. There were so few seats in leadership that we were competing for them. And I think women weren’t as good as we are today at lifting everybody up instead of competing with each other. Adding more chairs at the table instead of competing for the one that a woman is gonna fail, fill. Um, so those, I think, are really my biggest things that I recommend younger women focus on is be an example to other women around you, above you, below you, beside you, I don’t care. Advocate for yourself. Advocate for other women and support each other. Um, don’t compete with each other. Ryan Embree: Yeah, I love that. I love that story. And I think we, you know, it’s inspiring to hear those, right? Because it, it can be scary sometimes. Um, but to hear those, those stories, those real life, um, you know, personal, uh, examples in front of you, those are the things that maybe get you that extra bit of confidence there. And it’s, it’s very, very cool to see. So, uh, appreciate your work there. And, um, you know, ex- excited to, to share that with those tips for the audience. Definitely wanted to, to, um, go into that topic a little bit. Um, but this is the Independent Hotel Show series. We might change your episode to say Unchained Hotel Series. But, uh, we’ll, we’re gonna. This is. We’re talking today about the Independent Hotel Show happening this year, September 16th and 17th. Uh, Miami Beach. Remember, listeners, uh, don’t forget to use promo code Ryan26. That’s for a complimentary, uh, registration. Dina, you’re on the advisory board. You’ve been a long time supporter of this show. What inspired you? Take me back to when you were first kind of asked to get involved with the show. Uh, what inspired you to get in, like, first involved with it? And how do you see it supporting independent hoteliers? Dina Belon: Yeah. I was, uh, introduced to it before the very first one and asked to be on the advisory board. And it was an immediate yes, and yes, what can I, what can I do to help? Because I knew that there was a gap in our industry in the independent space for a place for independents to get together and have real conversations and real opportunity to collaborate and learn from each other. We’re so isolated, um, in, in many ways. Like, we don’t have a mothership to create all of the stuff, the, you know, programs or education or philosophy or how do you do this? Or what do you do with that? Or, you know, how do you get mustard stains out of the towels? You know, like, anything. Like, we don’t have a mothership that helps us, that hands us a bunch of stuff and tells us how to do it. Each of us are creating all of this on our own. And that’s part of what makes our sector of the industry so unique and great, is that you get a different experience at every property because they’re all created through a visionary process. But there’s also a lot that we could share best practices and adapt what somebody else is doing to what we’re doing. I, like, I love to talk to, um, suppliers and vendors and tech companies, um, that reach out to me all the time because I learn from them. I learn what they’re doing, um, how one of their customers is doing something. You know, like, we constantly have a need for new knowledge and collaboration in our space that didn’t exist. And so this show is one of the only things that are really in our space focused on us and give us the opportunity to do that. It is an incredibly good show. It’s so well curated from, uh, an educational perspective, from the sessions. There’s multiple stages. Um, everything is in one room, which I love. Um, you can, you know, you can be listening to a panel discussion that’s really energizing, and then you’ve got a 10-minute break and you can run over and see a vendor that you wanted to talk to because you’ve only got 10 minutes. And then you get, you know, it’s not spread out. It’s not like the big shows where, you know, you’re gonna have to walk 10 miles to get to something. And the people that are there care and are focused on the independent space. So you’re also not gonna get the eye rolls and the you’re too small and we don’t care about you, and oh, you’re not part of Marriott, uh, you know, conversation, whether with vendors or with anybody, right? The, the people that are here are passionate about this part of the industry and are ready and willing to help anybody that comes to the show improve what they’re doing. Uh, like, I love helping other independent hoteliers, uh, in any way I can. In any context, talking about distribution, talking about guest service, talking about, you know, any, any part, because there are enough customers out there for all of us. I know we’re competitors, but, um, helping, helping everybody lift is a much better strategy than trying to elbow somebody out. Ryan Embree: Absolutely. We’re all in it together. 100% agree. And it’s funny, you know, you were mentioning at the, at the top of the answer about, you know, how independent hotels don’t have some of these resources that the big brands do. Uh, you know, one of the, one of the common things that big brands do is have an annual conference, right? And they get everybody together and, and share ideas and challenges. This is like the annual conference for independent hotel shows. So it’s a sense of belonging. Um, it’s a different energy. It’s a different. It’s, it’s a different type of, uh, uh, of event. Um, it. So real quick, first, uh, tip for any first time attendees that, uh, might be going. Dina Belon: Yeah. Um, I think two. Again, I love my, my two or three points. Um, be curious. So show up curious, um, and, and open and willing to share. Um, because that’s what your, your analogy to a brand conference is perfect because, um, that’s what we’re there to do is help each other. Um, and being curious will help you just be a sponge and take things in. Um, use, use AI in this scenario, um, and help have an AI assistant help you, an electronic one in your pocket, help you remember all the stuff that is gonna come at you because it’s gonna come like a fire hose and it’s gonna be really hard to remember it all when you get home. Um, I use Pocket for anybody who cares. It’s a little tiny device that I literally keep in my pocket. And I push it anytime I have an idea, I can just talk into it. Or I can push it if I’m having an interesting conversation with somebody and it’ll record that conversation. Of course, I ask the person before I do it. Um, but right? So that it, so that you’re, you’re capturing all of that interesting, cool ideas and, um, vendors and sup – you know, people that can support you. Um, it, walk away from an interaction with somebody and they’ve handed you their business card. Take your little device. It can be your phone too, but however you wanna do it and say, “I just met Ryan with Suite Spot and I really wanna be on his podcast. I need to reach out to him after when I get back.” And then your little AI will give you a to-do when you get back, uh, home. So that’s, that’s my number one tech tip. Um, and then I think the other, the opposite of that, which is a little challenging sometimes, is set the technology down and be present and be aware and pay attention. And don’t be on your phone answering emails from your staff back at your hotel. Like, I know it’s super hard to disconnect and, and be present while you’re at the conference, but you’ll gain a lot more if you’re there and you’re listening and you’re talking. Like, if you go to some of the educational sessions, raise your hand, ask questions. Make a point. Don’t even ask a question. If you’ve got an idea that the panel needs to hear, raise your hand and say it. Um, because it’s a, it’s a dialogue. This isn’t a. There’s, you know, we don’t have the president of Marriott and the president of Wyndham sitting on a panel telling us all how to do things. We’re all collaborators that are telling how we’re doing things and wanting to hear how you’re doing it and figuring out how we can share, share those ideas. So be present. Ryan Embree: That, that’s a great. Yeah, that’s a great mindset to, to enter this show into. My tip is gonna be make sure you see Dina Bellin on stage, uh, because she’s gonna be there once again. You’re gonna be moderating a powerhouse panel. Hospitality is not a department. Um, give us a sneak preview, if you can, of what that discussion might unpack and maybe your thoughts on the topic. Dina Belon: Yeah. It’s really gonna be, you know, about how hospitality is a culture. It’s not a silo. It’s, um, it’s really formed over time through behavior and modeling. Um, it’s not training manuals. It’s not a poster on the wall. It’s values. Um, it’s about, um, really taking everybody in your organization, whether it’s ops, which always seems obvious, but the finance departments, you know, HR, uh, the marketing team. Like, is everybody aligned to your mission and values as an organization? And you as a leader, are you practicing, as a lifestyle, the culture of your organization? So hospitality is not about the ops department. It is about the entire organization following a. Identifying first, have you identified? Right? So, like, our mission at Staypineapple is where stays become stories. Um, it’s a cute, cute way to say it, but it is in very real terms. We want your stay to be so impactful and so memorable that it becomes a lifetime story for you and your family. That kind of connection, that kind of sense of belonging, that kind of emotional feeling, um, is what we’re after, and that’s our mission. And so, if I’m not living that lifestyle every day as the leader of the organization, and our CFO, and our accountant, and our HR, uh, manager aren’t living that lifestyle, how can we ask the hotel teams to live it? Ryan Embree: Yeah. Great point. Yeah, it’s, I mean, it’s hospitality, right? And what we’re always trying to, to try to accomplish, uh, at the end of a guest day is to really, uh, not just, not just feel, feel the, the hospitality, feel the s – the, uh, uh, the, the service that we were providing them. Uh, not just feeling like they, they stayed in, you know, four rooms in a, four rooms in a box, right? That’s, that’s what – Yeah. The old saying. Dina Belon: How many hotels have you forgotten – Ryan Embree: Right. That’s a wonderful point. Wonderful point. And a great segue into our next, because I think you’ve got an unforgettable, um, uh, portfolio over there. So we’re gonna do some rapid fire here, Dina, to get to know you and your, uh, portfolio a little better at Staypineapple Hotel. So, uh, we always like to start with our favorite view from one of your hotels. Dina Belon: Definitely Chicago. So we’re in the loop and we look right at the Chicago Theater sign. And then three blocks down the other way, you can see the edge of the bean. And then there’s this amazing jazz mural, uh, from the corner rooms of the building. The, the incredible view. And we’re an urban city center, so views are not generally our vibe. Um, right? It’s usually another building next door. Um, but that one, that is really incredible. Ryan Embree: That makes for a good one. Uh, favorite fun fact about one of your properties? Dina Belon: Oh, uh, this is personal. Uh, uh, Fetch, which is our recycling program, is, um, all built around our dog obsessed culture. Uh, again, we like to be, you know, funny and cheeky. Um, so Dash, who’s our, um, our mascot, um, the pineapple pup. Um, he helps with waste reduction education, the Fetch program. Get it? Fetch, dog. Ryan Embree: Oh, I love it. Yeah. There you go. Uh, favorite signature dish, um, or amenity? Dina Belon: Hmm. Um, there’s a couple. Oh, goodness. These, this is hard. This is really hard. I, I mentioned the naked experience already, so I’ll let that one go, though that is one of my favorites. Again, personal. So you might start to see, I have a little bit of slant towards sustainability. Um, I am. It’s a, it’s a personal topic that I’m very passionate about. Um, our water bottles. Um, it was a huge lift for us to figure out. So, uh, what, I don’t know, five years ago, we used to have, um, unlimited water bottles available to our guests. Um, it’s part of our health and wellness program. We believe that, you know, hydration is a big part of health and wellness, particularly in en – urban environments when you’re walking a lot, you need to stay hydrated. It gave me a lot of heartburn. We were, we were, we were selling, or not selling, giving away a half a million water bottles, plastic water bottles a year. And it just, it hurt my heart. Um, so we were able to partner, um, with Path Water to do a custom 20-ounce aluminum water bottle pre-filled. Um, and we leave that in the guest room complimentary for every guest. And we put a water bar in our lobbies, um, for, to refill those bottles. Um, and that replaced all the plastic water bottles. And so, so now you see really fun, cute, steak pineapple aluminum water bottles all over the airport all the time in our city. Ryan Embree: Hey, there you go. Great marketing goes along with it. Uh, favorite guest experience? Dina Belon: Um, definitely Surprise and Delight, which is our, uh, strategy around that creative, uh, you know, hyper-personalization for guests. Uh, really creating those moments that create memories and stories. Ryan Embree: And then last favorite piece of art. Ryan Embree: That’s funny. Um, we, we happen to have our owner, our founder, Michelle, is a huge art collector. So that is really hard. We have a lot of original art in our hotels that’s from her personal collection. She regularly emails me and says, “Hey, I just bought a new piece, and can you find a place to put it in one of the hotels?” And I’m always like, “Oh my God, I’m running out of walls, Michelle.” But I think my favorite that she has, um, bought for every single hotel is, um, a Martin Goldstein original dog sculpture. Um, he is famous for creating these whimsical, limited edition bronze dogs that are known as Harvey Dogs. Um, and they’re just super cute. Um, and you can find one at every hotel. It’s, it’s one of those, like, Disney where you have to find the Mickey Mouse and Everything. Ryan Embree: Yeah, like a little Easter egg, yeah. Dina Belon: Exactly. An Easter egg hunt at any Staypineapple is go find the Marty Goldstein, uh, Harvey dog. Ryan Embree: All right. Well, there it, there it is. Challenge, um, put out there for our Suite Spot listeners, uh, visiting Staypineapple Hotels. Well, Dina, thank you. You’ve spent, um, quite, uh, some time with us. Um, thank you so much for sitting down. As we wrap up today, we do like to look into kind of our hospitality crystal ball. Uh, try to predict the future, which is becoming more difficult to do every single day, uh, now with every, the technology and AI. But, you know, as president of Staypineapple Hotels, what’s your vision for the future of, uh, the brand? Dina Belon: Yeah. You know, I think we’re gonna continue to expand on our ability to connect with guests and make them feel like they belong when they’re at Staypineapple, that they’re part of the family. And I know that sounds kitschy, but it’s, it’s a very real emotional, uh, mission for us. And, and in the broader context, what we believe the hospitality’s, hospitality industry’s role and responsibility in society is, and will become even more important as robots take over the world. That human connection that a hospitality industry can create, um, becomes an imperative for us to stay connected as a society. Ryan Embree: I agree. Yeah, that was just gonna echo that same sentiment. I think it’s gonna become more and more im- important. So we need, uh, brands like Staypineapple Hotels to, to keep true to that hospitality mission statement. So Dina, thank you again, uh, for taking the time to join us here on The Suite Spot. Any final thoughts before we wrap up? Dina Belon: Just go out there and be you, you know? Uh, don’t be afraid to, uh, come play in the independent space and definitely come to the Independent Hotel Show in Miami and, uh, let’s have a cocktail. Ryan Embree: Let’s do it. Uh, both Dina and I will have the privilege of being down there in Miami. We hope to see you in person. Dina, thank you so much for joining us here on The Suite Spot, and we hope to see you at the Independent Hotel Show in Miami. Thank you. And thank you for listening. We’ll talk to you next time here on The Suite Spot. To join our loyalty program, be sure to subscribe and give us a five-star rating on iTunes. Suite Spot is produced by Travel Media Group. Our editor is Brandon Bell with cover art by Bary Gordon. I’m your host, Ryan Embree and we hope you enjoyed your stay.  

We're divided… Did that QVC host REALLY just mess up her words? See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jeannette welcomes Katie Partridge, CEO of the Sefeera Group and Founder of Johara Global, for an inspiring conversation on power, purpose, and international dealmaking.  Drawing from over 25 years of experience across investment banking, asset management, and global advisory, Katie shares her journey from a young professional discovering the power of her voice in a room full of men to building cross-border partnerships that drive real-world impact. Together, they dive into the essential components of holistic leadership, the delicate art of high-stakes negotiation, the critical skill of setting boundaries, and why finding your inner spark is the key to unlocking your highest potential. You'll Learn Why: Leaving your ego at the door and truly listening to the room is the foundation of high-stakes negotiation. Saying "no" to misaligned opportunities often creates far more long-term value than saying "yes." Finding security within yourself allows you to let go of relationships that no longer serve your growth. True business success requires looking beyond short-term profits to focus on macro-level societal impact. Whether you're a founder, CEO, small business owner, entrepreneur, startup leader or executive, these lessons will help you make smarter hiring decisions and build a stronger, more successful business.

“In any moment of decision, the best thing you can do is the right thing, the next best thing is the wrong thing, and the worst thing you can do is nothing.” That was Theodore Roosevelt, giving his thoughts on making a decision, and in this week's episode, I am answering a question about why we may be trying to solve a time management problem the wrong way. Links: Email Me | Twitter | Facebook | Website | Linkedin   Learn more about the Productivity Academy   Get Your Copy Of Your Time, Your Way: Time Well Managed, Life Well Lived Plan Your Week With Me: The Weekly Planning Matrix. The Working With… Weekly Newsletter Carl Pullein Learning Centre Carl's YouTube Channel Carl Pullein Coaching Programmes Subscribe to my Substack  The Working With… Podcast Previous episodes page Script |428 Hello, and welcome to episode 428 of the Your Time, Your Way Podcast. A podcast to answer all your questions about productivity, time management, self-development, and goal planning. My name is Carl Pullein, and I am your host of this show.  If you've followed this podcast for any length of time, you will have heard me talk about processes and routines. It's these little things that have the effect of automating your daily decision-making requirements.  If you always start your day in the same way, you no longer have to decide what to do when you wake up. You do it automatically.  And this is important.  Reducing the number of decisions you make each day prevents something called “Prefrontal Cortex Overload”, which is often called “decision fatigue”. And it's not woo-woo science. It's very real The prefrontal cortex is the part of your brain that deals with executive function. These functions include impulse control, evaluating something, and making choices. Basically, decisions.  When your prefrontal cortex becomes tired and fatigued, you find it harder to make logical, objective decisions, and instead your brain begins to use the amygdala, the part of your brain that controls emotions.  In effect, you begin making decisions based on how you are feeling.  And that leaves you picking the easy and exciting over the important, mundane tasks.  It also leaves you with little discipline, which often means you eat unhealthy food and stay up later than you should.  When overwhelmed, the brain defaults to the path of least resistance by delaying decisions, defaulting to the status quo, or refusing to choose at all. You then procrastinate, feel exhausted, anxious and overwhelmed.  When you set up processes and routines as well as setting some “if this then that” rules, you reduce the burden you place on your pre-frontal cortex.  And all that explanation now brings me onto this week's question. Which means it's time for me to hand you over to the Mystery Podcast Voice. Some say she's always on holiday; all I know is she's called “The Mystery Podcast Voice.  This week's question comes from Fabian. Fabian asks, hi Carl, you recommend that you should do your daily planning at the end of the day, not at the beginning. But I am always so exhausted at the end of the day that I find I just cannot do any planning. Is there anything I can do to consistently plan at the end of the day?  Hi Fabian. Thank you for your question.  When I read your question, my thought was that it might be because you are not getting enough sleep, or that your work causes you to make decisions all day about what to work on next. Nothing is pre-planned or pre-decided.  Both of which could be the underlying reason for feeling exhausted at the end of the day.  If you're not getting enough sleep, the effect you will experience would be the same as if you were experiencing decision fatigue. An inability to make decisions.  And that is why, at the end of the day, you find it so difficult to plan the next day. After all, what is planning? It's making decisions about what you will work on tomorrow.  So, if a lack of sleep is the issue, then the fix would be to look at your sleep cycle and make adjustments there.  However, for most people, the problem is making too many decisions throughout the day, leaving them feeling mentally drained and lacking in any motivation to do anything.  This is where routines, processes and rules come into play.  Every productive day is the result of hundreds of decisions: What deserves my attention? What can wait? What should I ignore? What should I delegate? When is “good enough” truly good enough? If each time you come up with something new and you have to decide whether something deserves your attention, whether it can wait, or whether you could ignore it, you're tapping into your prefrontal cortex's energy reserves.  And your prefrontal cortex does not have an 850cc engine that only draws a minuscule amount of energy. No. It has a full-throated V8 and drinks fuel like it's put a straw in a lake and called it a warm-up. This is why pre-establishing what your core work is matters. Once you know what your core work is and what that work looks like at a doing level, you are pre-deciding what deserves your attention. It's the work you are employed to do. It's important and must be done.  Now, all you need do is decide when you will do it.  And with core work, given that the type of work you're doing will be the same, you can pre-block time each day for doing it.  For example, you could protect 10 am to lunchtime for doing your core work each day. That means you are no longer deciding what to do each day. You've pre-decided; it's blocked on your calendar, and all you need to do now is turn up and do the work.  It's always fascinated me that the most stressed-out people I've come across in my professional life are the ones who've told themselves they can't do that, and that they have to be available for everyone immediately they ask.  Complete nonsense, of course, but there really are some people who believe that.  In this situation, a person is constantly having to decide whether they should respond to this person or that person. Who is more important? Should I call my boss, or perhaps send her a text message? “Oh shoot! This person's been waiting 10 minutes. I must call them immediately!)  It's also why the least stressed-out people are the ones who are comfortable turning on Do Not Disturb on their devices when they sit down to do some focused work.  They've made the decision that for the next hour or two they will work on a specific type of task. If something was a genuine emergency, they would be told somehow.  I remember last year, when we were changing our car, that the sales manager we dealt with was wonderfully laid-back. Within a few days of starting the process to change our car, I worked out that he would respond to our messages between 11:00 am and 12:00 pm or between 4:00 and 5:00 pm, depending on when we messaged him.  It was consistent, and I was hugely impressed.  When I picked the new car up, I asked him about it, and he said he gets so many messages and emails each day that he wouldn't be able to do any work if he responded instantly to everything that came in. So, he does an hour before lunch and an hour before he finishes the day.  Brilliant. And I bet you he never gets any complaints about it.  So, having a process for dealing with your communications is just as important as having time protected for doing the work that matters each day. Then we come to your routines. If you were to have a small fifteen-minute closing down routine at the end of the day, this would again minimise the decisions you need to make.  For example, at work, I will close down by clearing my desktop and tidying up my desk. I clear out Todoist and process my inbox. Then I open up my daybook and plan out tomorrow by writing in my appointments and the most important things I have to do tomorrow, and that's it. Done.  It tells me that my workday is now finished. There can also be other things you might do too. For example, at home, perhaps before you go to bed, you load the dishwasher and turn it on, or if you don't have a dishwasher, you wash all the pots and mugs before going to bed.  That's a routine. A going-to-bed routine. Pre-decided, and after a few weeks, you would feel uncomfortable if you didn't do that.  And then there are your rules, or standards.  Again, this helps you make pre-decisions so that, on a day-to-day basis, you don't have to.  For example, I have many of my coaching clients make a commitment to respond to their emails within a specified period of time.  Let's say you set a rule to respond to all your emails within 24 hours. This means that any email that is close to your time limit must be responded to today. Anything else can wait.  For emails that will require you to do a lot of work, the response time still holds, but the response is to reply with something like: “Thank you for your email. I will get it back to you as soon as I can” This way you filter out the genuinely urgent from the non-urgent. If the person you're responding to comes back to you saying they need it by such and such a date, now you know it's important, and you can prioritise it accordingly. If they respond with, “Thanks”. You know it can wait.  The difference between a rule and a routine is that routines happen automatically. You do the same thing at the same time. A rule is conditional. A sort of “if this, then that”.  If I have a presentation to do this week, I will protect an hour the day before for preparation, for example.  Processes are pre-decided methods for doing the different types of work you do. For example, “if I get a sales enquiry, this is the process I follow.” What these routines, processes and rules do is they reduce the number of decisions you need to make each day. This helps to prevent you from overloading your decision-making abilities, which in turn reduces the amount of mental fatigue and tiredness you experience at the end of the day.  Daily planning the day before is a decision-reducing routine. When you plan the day before, it leaves you knowing exactly what you need to do when you begin the next day. No decisions to be made. You know exactly what needs to be done and when you will do it.  You can then preserve your energy for the decisions that may need to be made if something changes and you have to decide what you will work on. The new circumstances.  This is why NASA's Mission Control in Houston in the 1960s practised every possible eventuality before any mission. It was this practice that enabled the brilliant people in Mission Control to get the Apollo 13 crew home safely in April 1970. They had practised that eventuality so many times that the decisions required were already made for them.  So there you go, Fabian. I hope that has helped.  Turn your daily planning into an end-of-day routine. Create a checklist to guide you (again reducing decisions). This daily planning will also help reduce the decisions you need to make the next day, which in turn will leave you feeling less exhausted at the end of the day.  Thank you for your question, and thank you to you too for listening.  Don't forget, my Productivity Academy is now open, and we have a date for our first live event. Sunday, 30 August. The topic will be where to start and a general Q&A session. Not to be missed. Joining now will give you plenty of time to do your homework before the session.  I'll leave the details of the Academy in the show notes for you.  It just remains for me now to wish you all a very, very productive week.   

A top performer can still be a terrible investment. If their results come at the expense of your team, your culture, and your standards, the real cost is much higher than their monthly revenue. In this episode of The Level Up Podcast, Paul Alex breaks down why tolerating toxic high performers can quietly destroy morale, weaken leadership, and push your best people out the door. Talent does not excuse bad behavior. When one employee is allowed to break the rules because they produce strong numbers, everyone else notices. And eventually, they stop believing the standards matter. In this episode, you'll learn: • Why tolerating toxic behavior becomes a silent endorsement• How one high performer can damage the morale of an entire team• Why the hidden cost of turnover can outweigh one person's revenue• How enforcing standards protects culture and strengthens leadership The truth is simple: Culture is defined by the worst behavior you are willing to tolerate. Set the standard. Address the problem. Give people the opportunity to correct it. And if they refuse, protect the team. You cannot build a powerful company on a toxic foundation. Your Network is your NETWORTH! Make sure to add me on all SOCIAL MEDIA PLATFORMS: Instagram: https://jo.my/paulalex2024Facebook: https://jo.my/fbpaulalex2024YouTube: https://www.youtube.com/channel/UCGhDAD1JyGGzSQUPD9lc9HQLinkedIn: https://jo.my/inpaulalex2024 Looking for a secondary source of income or want to become an entrepreneur? Check out one of my companies below to see if we can help you: www.CashSwipe.com FREE Copy of my book “Blue to Digital Gold - The New American Dream”www.officialPaulAlex.com Learn more about your ad choices. Visit megaphone.fm/adchoices

*Original Airdate: November '24 Upgrade to the Ad Free Premium Podcast Experience - https://rachelhollis.supercast.com Get your copy of Rachel's Book Here: Audible, Amazon, Barnes & Noble, Books-A-Millon, Bookshop.org, or wherever books are sold! To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices In this Friday Favorites episode of The Rachel Hollis Podcast, Rachel sits down with bestselling author Seth Godin for a wide-ranging conversation about strategy, entrepreneurship, and building meaningful work. Seth challenges listeners to stop chasing everyone's approval, focus on serving a specific audience, charge what their work is worth, and create value by becoming indispensable rather than interchangeable. Together, they explore why success comes from making intentional choices, embracing the discomfort of growth, detaching from outcomes you can't control, and consistently creating work that is generous, remarkable, and true to the people it's meant to serve. *Friday Favorites are a collection of our all-time most popular episodes replayed for the newest members of the community and anyone who wants a relisten. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

You Don't Get Paid What You're Worth. You Get Paid What You Negotiate.What if one conversation could completely change your financial future?In this episode of Casa De Confidence, Julie DeLucca-Collins sits down with executive career strategist, former Chief People Officer, and founder of The Salary Bump, Keri-Lynne (KL) Shaw, for one of the most practical conversations we've ever had about confidence, networking, salary negotiation, and career growth.After spending more than 30 years hiring thousands of professionals, Keri-Lynne noticed a common pattern. Brilliant people consistently undersold themselves. Women negotiated less often than men, people of color even less, and millions of dollars were being left on the table over the course of a career.This conversation isn't just about asking for more money. It's about understanding your value, preparing with confidence, building relationships that open doors, and learning how to advocate for yourself throughout your career.Whether you're interviewing for a new position, preparing for your annual review, or simply wondering if you're being paid what you're worth, this episode is packed with practical strategies you can start using immediately.In This EpisodeWhy confidence and ego are not the same thingThe biggest salary negotiation mistakes professionals makeHow to research what you're truly worthWhy compensation is much more than your paycheckNegotiating PTO, benefits, flexibility, bonuses, and equityThe importance of networking before you need a jobWhy 80% of jobs are found through relationshipsHow to prepare for difficult salary conversationsWhat to do when your raise request is deniedThe power of silence during negotiationsHow confidence directly impacts earning potentialClosing the gender and racial pay gapMemorable Quotes"You can only control two things: how you show up and how you treat others.""Less than 30% of women negotiate.""If they've made you an offer, they want you.""Eighty percent of jobs are found through your network.""Silence is one of your greatest negotiation tools."

Outkick founder Clay Travis offers to buy a WNBA team and stack it with transgender women... AND offers $10 million to the winner of a game between the WNBA champs Las Vegas Aces and a high school boys basketball team of his choosing. And Woke World goes nuts! Glenn Beck tells podcaster Liz Wheeler that President Trump is resetting the "new liberal global world order" by making moves most of us won't begin to appreciate for the next decade. (We wonder if Harry Enten is paying attention...)