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Send us a text if you want to be on the Podcast & explain why!Dr. Kurt IG: higherpowersportpt What if getting “cleared” isn't even close to ready? We sit down with sports physical therapist Dr. Kessler to break down the real differences between insurance-based clinics and cash-based care—and why that gap can decide whether you return to sport strong or stuck at 70 percent. Instead of chasing codes and cramming notes, we dig into longer one-on-one sessions, meaningful assessments, and exercise dosing that actually moves the needle.Dr. Kessler takes us behind the curtain of residency training, board exams, and the daily reality of high-volume clinics where documentation dictates decisions. We compare insurance goals—basic independence and ADLs—to athletic goals like sprinting, cutting, and lifting heavy. You'll hear how test item clusters beat one-off special tests, why movement is medicine only when dosed right, and how to build capacity by targeting the real “why” behind pain. Hip pain in front? We talk posterior capsule, loading strategy, and the difference between protocols and problem-solving.We also get practical about collaboration. Trainers who speak anatomy and program progressive overload can carry clients from pain-free to peak performance, while PTs who respect performance training build stronger, safer handoffs. Together, that ecosystem prevents re-injury and measures what matters: side-to-side strength, rate of force development, and readiness to play. We close with honest talk on sales, marketing, and education gaps that hold both fields back—and the simple fixes that raise the bar for everyone.If you're serious about better outcomes, stronger returns to sport, and a smarter PT–trainer alliance, this conversation will give you the playbook. Subscribe, share with a coach or clinician you trust, and leave a review to help more people find the show.Want to become a SUCCESSFUL personal trainer? SUF-CPT is the FASTEST growing personal training certification in the world! Want to ask us a question? Email info@showupfitness.com with the subject line PODCAST QUESTION to get your question answered live on the show! Website: https://www.showupfitness.com/Become a Successful Personal Trainer Book Vol. 2 (Amazon): https://a.co/d/1aoRnqANASM / ACE / ISSA study guide: https://www.showupfitness.com
Physical therapy doesn't lack ideas — it lacks follow-through.In this episode, Jimmy McKay and Rebekah Griffith unpack why PT conferences, committees, and leadership spaces often feel repetitive and disconnected from real-world change. They explore how clearer communication, intentional content, and defined success metrics could radically improve engagement across the profession.Topics CoveredWhy habits beat motivationThe danger of “safe rooms” where nothing leaves the roomWhy you are the profession — not “they”How chapters and sections could engage members year-roundWhy studying success beats obsessing over failure???? SponsorsEMPOWER EMR – Built by PTs, for PTs. Faster notes, better workflows.???? https://www.empoweremr.comU.S. Physical Therapy (USPH) – Helping clinics grow without losing identity.???? https://www.usph.comBrooks Institute of Higher Learning – Residencies, fellowships, and elite PT education.???? https://www.brooksihl.org???? Subscribe & Follow???? https://www.ptpintcast.com
Coaches expect their businesses to grow every year and that's a great expectation. But today, most PTs are judging their progress against skewed, unrealistic standards set by highlight-reel success stories and the 0.1% of people who “10x” their business in 12 months.In this solo episode of Fitness Business Insights with Matt Robinson, we reset your expectations using real market data, not industry hype. You'll discover what good growth actually looks like, why your business may be performing far better than you think, and how the mismatch between expectation and reality is quietly damaging your motivation and decision-making.By the end, you'll understand the true benchmarks for sustainable growth and how to hold big goals and realistic expectations at the same time.What You'll Learn✓ Why modern fitness content creates distorted expectations✓ The growth benchmarks of the S&P 500 and how your business compares✓ Why most PTs overlook their own progress and beat themselves up unnecessarily✓ How to set expectations that motivate you rather than demoralise you✓ The dichotomy of growth, holding big ambition & realistic progress simultaneously✓ Why 10% annual growth is excellent (and often exceeded without you realising)Resources & Links Instagram: @mattrobinsonpt Newsletter & coaching: mattrobinsoncoaching.com
Are you stepping over dollars to pick up dimes? Jimmy and Tony get real about the trap so many physical therapists fall into — chasing insurance reimbursement while leaving more profitable (and sustainable) opportunities on the table.???? What You'll Learn:Why traditional reimbursement is broken — and what to do insteadHow to use social media and media monetization to scale beyond the tableThe mindset shift from practitioner to content-powered business ownerReal talk about fair pay, "quality care," and licensing fearsWhy some PTs still push back against innovation????️ This episode is fire for:Cash-based PTsCreators in healthcareAnyone tired of billing gymnasticsClinicians wanting to scale without burning out???? TIMESTAMPS: 00:00 – Intro + stepping over dollars 03:15 – The $250 mistake PTs keep making 06:40 – Slap in the face pricing: Why discounts kill value 09:02 – Who's your dream patient (tail-wag test)? 13:22 – Peace Corps guilt + the fallacy of fairness 16:30 – Why insurance doesn't care if you save costs 19:11 – Monetizing visits through media 23:00 – The “Free PT” Model 25:45 – Is it unethical to go all-in on content? 28:30 – The Mr. Beast effect in healthcare 33:10 – The future of PT: Twitch, media, and real reach
Dr. Hoda Salsabili — founder of HemScap, creator of Pivotal PT, and professor focused on integrating AI into physical therapy education.In this episode:What AI literacy actually means for PTs and studentsHow Hoda built a clinical-grade AI platform for remote monitoring and documentationWhere AI fits into simulation-based education and hybrid careWhy she believes AI will never replace PTs — but it will eliminate low-value careGuest Links:HemScap: https://hemscap.comEmail: hsalsabili@hemscap.inc.comSponsor Shoutouts:????️ Pre-Roll: US Physical Therapy — Learn how to grow without selling out: usph.com/partnerships???? Mid-Roll: Brooks IHL — Turn good clinicians into great ones: brooksihl.org???? Pre-Parting Shot: Empower EMR — AI-enhanced workflows that give you your time back: empoweremr.com???? Subscribe & Follow:Apple Podcasts: https://podcasts.apple.com/us/podcast/pt-pintcast-physical-therapy/id1000443325Spotify: https://open.spotify.com/show/3LmMUT64yrUc2iGo9EmafcYouTube: https://www.youtube.com/@PTPintcastInstagram: https://www.instagram.com/ptpintcastWebsite: https://www.ptpintcast.com/
In This Episode:Matt's path from employee to clinic ownerCreating cash-pay offers without alienating insurance patientsUsing school outreach and combines to drive youth athlete businessHow a “third place” clinic model beats traditional marketingBuilding a team your community trusts — and clinicians want to joinThe mindset (and coaching) that made ownership feel possibleSponsored By:???? Pre-Roll: U.S. Physical Therapy – Practice partnerships for forward-thinking PTs???? Mid-Roll: Empower EMR – Streamlined documentation that just works???? Pre-Parting Shot: Brooks IHL – World-class clinical education + mentorship
In this episode, Jimmy talks with fractional healthcare marketing strategist Andrea Tager about why most physical therapy and healthcare content completely misses its mark. You'll learn how to craft messaging that resonates with the right person (hint: it's often not the patient), why demographics don't work in isolation, and what to do when your clinic's “reach” isn't converting to results.Topics Covered:Why visibility ≠ successThe danger of targeting “everyone”How to develop clear psychographic profilesCreating emotionally relevant content in healthcareExamples of content that converts (and doesn't)Guest: Andrea Tager???? LinkedIn: https://www.linkedin.com/in/andreatager/Sponsor Shoutouts:????️ Brooks IHL – Ready to level up clinically? World-class residencies, fellowships, and CE. ???? brooksihl.org????️ Empower EMR – Built by PTs, for PTs. Faster notes. Better flow. ???? empoweremr.com????️ US Physical Therapy (USPH) – Build your future in PT with mentorship and growth tracks. ???? usph.comPSA:Support kids through Go Baby Go and their ride-on mobility projects → Learn More
Send us a textOur Patreon - https://www.patreon.com/HockeyCardsGongshowOn this episode of the Hockey Cards Gongshow podcast we start with Get To Know Your Hockey Hall of Famers, this time looking at the life, hockey career, and hobby market for hockey hall of famer, Jack Marshall (15:02). Another week of play has concluded in the 2025-26 NHL season and we take a look at Who's Hot & who's riding The Struggle Bus (25:22). In hobby news, Leon Draisaitl gets to 1,000 PTS, Denny's sneakers sell out instantly, and a U.S. Congressman urges the FTC to look into the Collector's acquisition of Beckett (1:07:53). Carter & Justin from the Saskatchewan Card and Collector Experience join the show to talk about building the second Saskatoon card show (1:24:52). We list our favorite new hockey card designs that debuted in 2025 and take an look at the Updated Upper Deck new releases calendar (1:56:15). Next, we answer your mailbag questions (2:20:35), then end the show with personal pickups (2:38:14).Partners & SponsorsGongshow Reloaded - https://www.GongshowReloaded.comHockeyChecklists.com - https://www.hockeychecklists.comSlab Sharks Consignment - http://bit.ly/3GUvsxNSlab Sharks is now accepting U.S. submissions!MINTINK - https://www.mintink.caPSA - https://www.psacard.comGP Sports Cards - https://gpsportcards.com/Private Collection Insurance - https://privatecollectioninsurance.comSign up for Card Ladder - https://app.cardladder.com/signup?via=HCGongshoFollow Hockey Cards Gongshow on social mediaInstagram - https://www.instagram.com/hockey_cards_gongshow/TikTok - https://www.tiktok.com/@hockey_cards_gongshowFacebook - https://www.facebook.com/HockeyCardsGongshowTwitter - https://twitter.com/HCGongshowThe Hockey Cards Gongshow podcast is a production of Dollar Box Ventures LLC
Are you a nurse or healthcare professional feeling burned out, underpaid, and stuck in a cycle of bureaucracy?Today, I reveal the 3-3-3 Framework: a blueprint specifically designed for bedside nurses who want to break into the high-paying world of Pharmaceutical and Medical Device Sales.If you are tired of missing holidays and hitting a salary ceiling, this episode explains exactly what you actually need to do to land offers like our student Sydney, who went from $68k to a $138k package.IN THIS EPISODE, YOU WILL LEARN:The 3 Reasons to Leave: Why burnout and lack of creativity are signs it's time to pivot.The 3 Barriers: Why relying on your degree and "following orders" kills your chances in sales interviews.The 3 Solutions: How to leverage your clinical edge and tap into the 10,000+ open roles in biotech right now.READY TO LAND YOUR DREAM JOB? Apply to Medical Sales University and learn how we help nurses double their income in 12 weeks: medicalsalesu.com/TIMESTAMPS00:00 - Intro: The shift from Bedside to Sales01:38 - The 3 Reasons healthcare workers are leaving (Burnout & Bureaucracy)03:13 - Why your career growth has stalled04:10 - The 3 Barriers: Why you aren't getting hired yet05:00 - The "Middle Class Mindset" trap (Degree vs. Skills)06:12 - Mindset Shift: From Compliance to Ownership09:18 - The 3 Solutions: How to finally break in10:52 - Success Story: How Sydney landed a $138k Oncology role12:50 - Why mentorship beats doing it aloneABOUT THE HOST: Dave Sterrett is the founder of Medical Sales University, the #1 program helping nurses, PTs, and healthcare professionals break into pharmaceutical and oncology sales.ABOUT MEDICAL SALES U: Medical Sales U is the premier training program for professionals looking to break into high-paying careers in Medical Device, Pharmaceutical, and Genetic Testing sales. We turn "outsiders" into top 1% candidates.CONNECT WITH US:Learn more about coaching and career support at medicalsalesu.com/#MedicalSales #NursingCareer #PharmaSales #NurseBurnout #CareerChange #MedicalDeviceSales #HighPayingJobs #Nurselife
Årets sista avsnitt av PT-Podden handlar om nyårslöften, varför de nästan alltid spricker och vad du kan göra för att faktiskt lyckas den här gången. Vi blickar också tillbaka på året och påminner kort om varje avsnitt, så du kan vara säker på att du inte missat något. Stort tack till alla gäster som gjorde 2025 grymt: Peter Sjöberg (@peter_thehyroxcoach / @peterrunstrong), Sean Den Boer (@denboer_sean), Filip Ahlberg (@pt_filipahlberg), Daniel Evaldsson (runningacademy.se), Henrik Valis (@henrikvalis), Zebastian Gudmundsson (@zebastiangudmundsson), Frank Angelini (frank.angelini@benchmarkgroup.se), Emma Apell (@livewellwithapell), Daniel Belge (@team.belge / @daniel.belge), Brian van den Brink (@thebrianvdb) + @sweatybusinessmedia, Mathias Zachau (@mathiaszachau) och Jonna Jansdotter Svensson (@byjansdotter). Tack för att ni var med! ❤️
Sir Salman Rushdie is a writer who has written over 20 books, seven of which have been nominated for the Booker Prize. In 1981 he won with his novel Midnight's Children which also topped the polls for the 25th and 40th anniversaries of the prize, making it the most lauded novel in Booker history.He was born in Bombay in 1947 and educated at Rugby School in Warwickshire. After studying history at the University of Cambridge he worked as a copywriter at various advertising agencies before publishing his first novel Grimus in 1975. His breakthrough came with Midnight's Children and he was one of 20 writers named on Granta magazine's inaugural list of Best Young British novelists alongside writers including Martin Amis and AN Wilson.He attracted considerable controversy with his fourth novel the Satanic Verses which won the Whitbread Award and was shortlisted for the Booker. Some Muslims considered the subject matter blasphemous and Iran's Supreme Leader Ayatollah Khomeini issued a fatwa calling for the death of Salman and the publishers of the book. Salman spent the following decade in hiding under police protection.In 2022 he was stabbed multiple times while on stage at the Chautauqua Institution in upstate New York. He had been invited there to talk about keeping writers safe from harm. He survived devasting injuries – including the loss of his right eye – and wrote about the attack and its aftermath in his memoir Knife.That same year he was awarded a Companion of Honour for services to literature.Salman is married to the poet and novelist Rachel Eliza Griffiths and they live in New York. He has two grown up sons and two grandchildren.DISC ONE: Walk on the Wild Side - Lou Reed DISC TWO: Yeh Hai Bombay Meri Jaan - Mohammed Rafi and Geeta Dutt DISC THREE: Blowin' in the Wind - Bob Dylan DISC FOUR: (I Can't Get No) Satisfaction - The Rolling Stones DISC FIVE: I Wanna Dance with Somebody (Who Loves Me) - Whitney Houston DISC SIX: Me and Julio Down by the Schoolyard - Paul Simon DISC SEVEN: Isn't She Lovely – Stevie Wonder DISC EIGHT: For the Love of You, Pts. 1 & 2 - The Isley Brothers BOOK CHOICE: Homer's Odyssey (Translated by Emily Wilson) LUXURY ITEM: A bed with a mosquito net CASTAWAY'S FAVOURITE: For the Love of You, Pts. 1 & 2 - The Isley Brothers Presenter Lauren Laverne Producer Paula McGinley
In this episode, Hallie Bulkin speaks with Dr. Alyssa Welch about the vital role of interprofessional collaboration in achieving optimal patient outcomes, particularly for speech-language pathologists (SLPs). Dr. Welch emphasizes that working alongside occupational therapists (OTs), physical therapists (PTs), dentists, and other specialists is not just beneficial—it is now a core competency in modern healthcare.Dr. Welch and Hallie discuss the necessity of recognizing the limits of your own expertise and knowing when to make a referral. Collaboration ensures a whole-person therapeutic approach and prevents the professional burnout that comes from trying to "fix everything" in isolation. They cover key areas where SLPs and other therapists must coordinate care, such as feeding mechanics, positioning for speech, and addressing core stability and motor skills.In this episode, you'll learn:✔️ ️ Interprofessional collaboration is essential for SLPs, leading to better patient outcomes and reduced medical errors.✔️ Collaboration often involves partnering with Occupational Therapists (OTs) for fine motor skills, positioning, and feeding mechanics, and Physical Therapists (PTs) for gross motor skills, body positioning, and trunk control.✔️ Collaboration shifts the focus from checking off individual treatment boxes to a patient-centered approach that meets the family's actual needs.✔️ Poor communication is responsible for an estimated 70-80% of serious medical errors; collaboration significantly reduces this risk.✔️ Recognizing the limits of your own scope and knowing when to refer is crucial for long-term career sustainability and preventing professional burnout.✔️ Clinical collaboration can take many forms, including email consultations, case conferences, co-treatment sessions, and shared documentation.RELATED EPISODES YOU MIGHT LOVEEpisode 234: The Role of Occupational Therapists in TOTs Care with Anna Dearman MBA, MOT, LOTR, CLCEp 332: The Interconnectedness of Oral and Systemic Health with Amber White RDH, HHPOTHER WAYS TO CONNECT & LEARN
Why are PTs so bad at keeping patients long-term? And why do most clinic owners burn out before they break through? Dr. Danny Matta returns to the show with real talk for rehab entrepreneurs who want more than just insurance-based care.In this no-fluff conversation, Danny breaks down:The #1 KPI every clinic owner should obsess overWhy most PTs sabotage evaluations without realizing itHow to shift from reactive rehab to proactive, lifestyle-based careHis honest story of scaling too fast — and almost losing it allThe power of asking patients what they really want nextThis is for any PT who's burned out, scaling up, or ready to stop making the same mistakes.⏱️ Timestamps / YouTube Chapters00:00 – Intro02:13 – How Danny found purpose again after burnout06:51 – Why most PTs suck at evaluating patients12:34 – Lifetime patient value: what most clinics miss17:02 – The ONE KPI to track: continuity percentage22:45 – Scaling too fast: how Danny almost lost his clinic28:19 – Selling wellness, performance, and lifestyle services35:10 – How to market to returning patients41:25 – Burnout reset routines47:00 – Legacy advice + “Climb the right mountain”54:00 – Parting Shot: Your perfect week starts with this???? Guest Links + Resources???? Danny Matta's Book: “Fuck Insurance”???? PT Biz Accelerator???? Danny Matta on YouTube
Live selling. Retail revenue. Trust-based care delivery. In this episode of PT Breakfast Club, Jimmy, Dave, and Tony explain how PTs can tap into rising demand for elder care and retail-style revenue streams. Learn how to position your clinic as a trusted resource—not just for therapy, but for products, caregivers, and lifestyle support.What You'll LearnHow to generate $5K in 3 days using value-stacked offersWhy PT clinics should sell like optometrists and bike shopsThe “unlicensed companion” model that's disrupting elder careDrop-shipping and affiliate sales: passive income from trustHow to create real value outside the insurance modelHosts ???? Jimmy McKay – PT Pintcast ???? Dave Kittle – The Dave Kittle Show ???? Tony Maritato – MedicareBilling
“We've learned so much. Now, as PTs, we not only look at musculoskeletal and neuromuscular systems but also at pain science.” - Amy SteinPelvic pain is never just one system. It sits at the intersection of musculoskeletal function, nervous system regulation, hormonal shifts, immune activation, and lived experience. And for practitioners working with complex pelvic pain, endometriosis, bladder conditions, or postpartum and perimenopausal clients, progress often comes not from a single intervention, but from curiosity, collaboration, and a willingness to keep learning.Clinicians need to evolve alongside their patients. As our understanding of pain science, movement, nervous system regulation, and supporting therapies continues to expand, so does our ability to help people who have been dismissed or misdiagnosed. Staying innovative isn't about chasing every new tool. It means knowing when to turn the dial up, when to pull back, and how to individualize care in a way that truly supports healing.Today, I'm joined by Dr. Amy Stein, physical therapist and founder of Beyond Basics Physical Therapy (https://beyondbasicsphysicaltherapy.com/). Amy and I discuss her journey into pelvic pain care, how the field has evolved over the last two decades, the role of physical therapy within multidisciplinary care, how pain science has reshaped movement and rehab strategies, innovative tools like shockwave therapy, red light therapy, and neuromodulation, what to look for when referring to pelvic physical therapy, how to avoid common pitfalls in complex cases, why personalization is essential, and more.Enjoy the episode, and let's innovate and integrate together!---Learn more or watch the video version of this conversation at https://integrativewomenshealthinstitute.com/innovations-in-pelvic-physical-therapy-with-amy-stein-of-beyond-basics-physical-therapy/.Connect with me and access our entire platform at IntegrativeWomensHealthInstitute.com (https://integrativewomenshealthinstitute.com/). Find and follow us @integrativewomenshealth on YouTube (https://www.youtube.com/@integrativewomenshealth) and Instagram (https://www.instagram.com/integrativewomenshealth/).
Marketing is what keeps your cash-based physical therapy business growing, but when your schedule fills up or you're tired, it's easy to let content fall off the priority list. In this episode, I'm sharing simple systems to help busy physical therapists stay consistent with marketing without adding more stress to your week. You'll learn how to batch a week or month of content at once, repurpose a single idea into multiple posts, and build a minimum viable marketing plan so you stay visible even during your busiest seasons. If you're ready to streamline your marketing, save time, and keep your business in front of the right people, this is for you. Want done-for-you templates and customized coaching? That's exactly what we do inside DPT to CEO — helping you market confidently, grow sustainably, and protect your time as a business owner.If you're a clinician who wants to build a cash-based practice without burnout, you can apply to work with us inside DPT to CEO — our step-by-step business coaching program for PTs, OTs & SLPs.
We've been seeing lots of videos and promotion on MSKUS training for PTs.We all love new toys. And let's be honest, showing a patient their supraspinatus in real-time looks cool. It builds buy-in. It feels high-tech.But does it change what you do Monday morning?Does seeing the calcification actually change your loading protocol? Does the image change the fact that you need to treat the person in front of you, not just the tissue?In this week's episode of Untold Physio Stories, we're breaking down the ROI of Musculoskeletal Ultrasound.We discuss:The steep learning curve (it's harder than it looks).Diagnostic accuracy vs. Clinical utility.When it's a "Game Changer" and when it's just a "Nice to Have."If you've thought about or gone through the training leave a comment or reach out! We'd love to hear from you!Untold Physio Stories is sponsored byComprehend PT- Leave Comprehend PT running in the background or record audio when you have time. The AI based SOAP note generator does the rest! No need for accuracy or exact wording! It's a game changer and will give you more time with your patients! Use code MMT50 to save 50% off your first month. Free trial available at sign up!The Eclectic Approach Network - Check out Dr. E's all new private, non tracking and ad free network for rehab pros! It's free to join, has chat, feed, and all the features of other social networks without the creeping tracking.Check out EDGE Mobility System's Best Sellers - Something for every PT, OT, DC, MT, ATC or Fitness Minded Individual https://edgemobilitysystem.com
The Momentum Equation: Why Effort Alone Won't Grow Your Cash PT Clinic In this episode, Doc Danny Matta uses a simple physics concept—momentum—to explain why some cash practices take off and others stall out. He breaks down his "business momentum equation" (effort × accuracy), shows why hard work on the wrong things keeps you stuck, and explains how to aim your effort at the right tasks so your clinic actually moves forward. Quick Ask If this episode helps you see your business more clearly, share it with another clinician who's grinding but not gaining traction—and tag @dannymattaPT so he can reshare it. Episode Summary Physics meets practice: Danny borrows the momentum formula (mass × velocity) and adapts it to business. The new equation: In business, momentum = effort × accuracy. Effort isn't the issue: Most cash PT owners work hard; the problem is where that effort goes. Accuracy is the multiplier: Working on the right tasks, in the right order, is what creates real momentum. Wrong work, no progress: You can row 80 hours a week and still go in circles if your strategy is off. Foundations first: Just like rehab progressions, business skills must be built in sequence. Clarity relieves stress: Knowing "what's next" eliminates the anxiety of guessing your way forward. Get help when stuck: Coaching and proven frameworks improve accuracy and speed up results. Lessons & Takeaways Momentum is earned: It shows up when focused effort stacks on top of clear priorities. Hard work isn't rare: What's rare is hard work applied to the right problems. Sequence matters: Don't skip from "no leads" to "advanced funnels" without basic sales and marketing skills. Self-awareness is a skill: Admitting what you don't know is the first step to changing your results. Help = faster, safer growth: Guidance reduces mistakes when your business is how you feed your family. Mindset & Motivation Stop blaming effort: If you're already grinding, your problem is almost always accuracy, not hustle. Reframe "stuck" as mis-aimed: Feeling stalled usually means your work is pointed at the wrong targets. Accept that it's hard: Building a clinic that changes your life is supposed to be difficult—and that's why it's meaningful. Decisiveness beats drift: Endless learning with no action is purgatory; pick a plan and move. Pro Tips for Clinic Owners Audit your week: List your tasks and circle only the ones that directly drive revenue, retention, or referrals. Kill "busy work": Offload or eliminate tasks that don't move you toward your goals. Set one main target: Focus your effort on a single primary objective for the next 90 days. Use tech to free capacity: Tools like Claire can take documentation off your plate so you can work on higher-value projects. Get outside eyes: A coach or advisor can quickly spot where your accuracy is off and help redirect your effort. Notable Quotes "Momentum in business isn't mass × velocity—it's effort × accuracy." "Most entrepreneurs aren't lazy. They're just rowing hard in the wrong direction." "If nothing changes, nothing changes. Learning without implementation doesn't move your life forward." "The stress comes from not knowing if you're doing the right things, not from hard work itself." Action Items Review your last two weeks and identify where most of your effort is going. Circle 2–3 tasks that truly drive growth (new evals, follow-ups, referrals, key projects). Eliminate or delegate at least one "busy" task that doesn't impact revenue or retention. Define your next 90-day priority and align your calendar to it. Schedule a strategy call with PT Biz to get a second set of eyes on where your effort and accuracy are misaligned. Programs Mentioned PT Biz Part-Time to Full-Time 5-Day Challenge (Free): Get crystal clear on your numbers, pricing, and plan to go full time in your practice. Join here. Resources & Links PT Biz Website Free PT Biz 5-Day Challenge Book a PT Biz Discovery Call MeetClaire AI – AI scribe for PTs with a free 7-day trial About the Host: Doc Danny Matta is a physical therapist, entrepreneur, and founder of PT Biz and Athlete's Potential. He's helped over 1,000 clinicians start, grow, and scale successful cash practices and is on a mission to help PTs build businesses that create both time and financial freedom.
In this episode of PT Breakfast Club, the team gets into the weeds of modern clinic operations — from pricing dilemmas and payer limitations to creative ways to scale without hiring. Topics range from Medicare regulations and concierge models to hilarious but real tactics like dry needling for dogs and influencer-style job posts.Topics include:The truth behind “booked but broke” clinicsGrowing revenue with leverage (not headcount)What PTs need to understand about their contract with insuranceHow to ethically add premium services in a Medicare modelMemberships, marketing hacks, and maximizing each patient hourParody, content creation, and why your funniest idea might be your best adFeatured Segments:Mailbag: “Why am I busy but still broke?”“Martha” and Medicare: The ethics of add-on feesMarketing that doesn't feel like marketingCreative ways PTs are monetizing beyond the clinicMentioned in this episode:Dry Needling for Dogs™ (it's fake… or is it?)RTM, telehealth, and weekend visit pricingLinkedIn as a job-market weaponChronic Pain Candles (yes, again)
3 Choices When You're Thinking About Starting a Cash PT Clinic In this episode, Doc Danny Matta breaks down the real decision points for clinicians who are thinking about starting their own cash-based practice. He explains why staying stuck in "research mode" is dangerous, what it actually takes to make the leap, and the three clear paths you can choose—staying employed, going solo, or getting guided support. Quick Ask If this episode helps you get clarity on your next move, share it with another clinician who's on the fence about starting a practice—and tag @dannymattaPT so he can see what resonated with you. Episode Summary Claire math: If Claire saves a staff PT 6 hours/week, even using 3 of those for patient visits at $200/visit can add ~$30k/year in revenue per clinician. Why decisions feel awful: Danny compares making a big move (like starting a clinic) to knowing you're about to throw up—you dread it, but feel better once it's done. The real problem: Most people hide in endless "learning" (podcasts, books, courses) instead of making an actual decision. 3 choices you actually have: Stay in your current role and own that decision. Go the DIY route and figure business out alone. Get guided support from people who've already done it. Who shouldn't start a clinic: Highly risk-averse, conflict-avoidant, or extremely introverted clinicians may be better off in a great employed role. The trap of DIY: Going solo usually means slower progress, more expensive mistakes, more stress, and more risk for your family. The case for mentorship: Guided support is like residency/fellowship for business—it speeds up results and increases your odds of success. Why this is serious: Your business is how you pay rent, buy groceries, and take care of your family—treat it like it matters. Decision purgatory: Staying stuck in "maybe" is the worst place to live—nothing changes, and frustration grows. Lessons & Takeaways Indecision is a decision: Avoiding a choice is still choosing—the status quo wins by default. Acceptance can be powerful: If you stay employed, own it, and aim to be world-class—not secretly resentful. DIY has a cost: You'll likely spend more time, more money, and experience more stress figuring everything out on your own. Guided support = faster, safer: Proven systems and mentorship are like insurance for one of the biggest financial decisions of your life. Business is a skill set: Just like clinical skills, business skills can be learned with the right teachers and reps. Mindset & Motivation Stop chasing greener grass: Comparing yourself to other owners while doing nothing is a recipe for misery. Own your path: Whether you're an employed PT or a clinic owner, commit to excellence in the lane you choose. Respect the risk: When your business feeds your family, being "proudly stubborn" is not a strategy—it's a liability. Decisiveness is a superpower: Successful entrepreneurs make decisions, take action, and adjust as they go. Pro Tips for Clinicians on the Fence Be brutally honest: Do you truly want to be a business owner, or do you just want a better job? Know your wiring: If you hate uncertainty and change, ownership may not be the right move right now. Count the real cost: Time, money, stress, and impact on your family—not just the price of a program or course. Treat support like insurance: Mentorship isn't cheating; it's reducing the odds that you crash your business (and savings) in the first few years. Get out of research purgatory: Podcasts and books are great—but only if they eventually lead to action. How Claire Fits In Save clinician time: Claire is saving staff clinicians about six hours a week on documentation. Turn time into revenue: Even converting half that into extra patient visits can generate ~$30,000 per clinician per year. Protect your team: Use tech to increase volume without burning clinicians out. Try it free: Test Claire with a 7-day free trial at MeetClaire AI. Notable Quotes "If nothing changes, nothing changes." "For some of you, you have no business starting a clinic—and that's okay." "Guided support is basically residency and fellowship for your business." "Purgatory for your future is endlessly gathering information and never making a decision." Action Items Decide your lane: Are you going to stay employed, go DIY, or pursue guided support? Audit your reasons: Write down why you actually want a clinic—is it meaning, freedom, income, or all of the above? Count the risk: Look at your family, your bills, and your responsibilities. What level of risk are you really willing to take? Set a deadline: Give yourself a hard date to decide and take your first concrete step. Explore support options: If guided help makes sense, look into programs built specifically for cash PT clinic owners. Programs Mentioned PT Biz Part-Time to Full-Time 5-Day Challenge (Free): Get crystal clear on your numbers, your plan, and the steps to replace your income and go all-in on your practice. Join here. Resources & Links PT Biz Website Free 5-Day PT Biz Challenge MeetClaire AI — Free 7-day trial for PTs About the Host: Doc Danny Matta is a physical therapist, entrepreneur, and founder of PT Biz and Athlete's Potential. He's helped over 1,000 clinicians start, grow, and scale successful cash practices and is committed to helping PTs build businesses that support real time and financial freedom.
In this episode of What's Best For The Patient Is Best For The Business, Jerry sits down with CJ, founder of CJM Strategic Consulting, for a deep dive into the intersection of AI, technology, and physical therapy practice.Recording in late November 2025, fresh off PPS (which looked more like a tech conference than ever before), this conversation tackles the most pressing questions facing PTs today: Where does AI fit? What's our role? And how do we become architects of the future rather than replaceable cogs in the system?CJ brings a unique perspective—starting her career at Johnson & Johnson in quality engineering and operations, then transitioning to PT, working through digital health at Hinge Health, and now consulting with healthcare tech startups. She's seen both sides: the promise of technology and the reality of implementation without clinical empathy.This isn't a conversation about AI taking jobs. It's about PTs stepping up to train the systems, becoming context experts rather than task experts, and recognizing that in November 2025, AI needs us more than we need it. From ambient listening technology to benefit verification to documentation, Jerry and CJ explore why reviewing AI outputs isn't busywork—it's building the architecture for the entire profession's future.Key topics include: the human-in-the-loop vs. human-on-the-loop distinction, why documentation quality matters more than ever, how to add value to AI platforms, the risk of automation bias and deskilling, why coordination beats siloed care, and how one team member got a massive raise by managing their AI model effectively.If you're wondering where you fit in this tech-enabled future, this conversation will give you clarity—and a call to action.Key Takeaways- AI Needs Us More Than We Need It (November 2025): Right now, AI systems need expert clinicians to train them, correct them, and build the architecture for future improvements. This is our opportunity to shape these tools rather than let them shape us—but that window won't last forever.- You're Not Reviewing Notes—You're Building Systems: When you review AI-generated documentation, you're not just checking for accuracy. You're teaching the system what matters, how to think like a PT, and creating the foundation for better care delivery across the entire profession.- From Task Expert to Context Expert: The future of PT isn't about getting faster at individual tasks—it's about becoming context experts who understand the bigger picture. This shift from fragmented task completion to systems thinking is what will separate thriving practices from struggling ones.- Documentation Will Finally Reflect Reality: For decades, we've documented to get paid, not to show our value. Ambient listening and AI documentation tools are changing that—capturing education, clinical decision-making, and the full scope of what we do. This will change billing patterns and prove our worth.- Reskilling Is Really Re-Evaluating: You don't need to learn entirely new skills—you need to re-evaluate how you apply your existing expertise. The electrician doesn't become a mason; they become a systems architect who understands how electrical work fits into the whole building.- Embrace the Stairs in the Age of Escalators: Technology offers automation, but we must actively choose to maintain our clinical reasoning skills. Just as we tell patients to take the stairs for physical health, we must "take the stairs" mentally—continuing to think critically even when AI offers easier paths. If you'd like to learn more about Strata EMR & RCM and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a demo with their team!
On each of these mini episodes, Catherine and I chat about a new article or new surgical technique in the field of sports medicine. We'll give you our quick take on the most recent data and how this data will impact our practice. Today, we're discussing a brand-new paper hot off the press titled: “Predictors of Tunnel Widening After Anterior Cruciate Ligament Reconstruction” published in the November 2025 issue of AJSM. This study digs into why femoral and tibial tunnels enlarge after ACL reconstruction with hamstring grafts – and what anatomic and surgical factors might be driving it.Tunnel widening matters: it impacts revision surgery, graft stability, and in some cases early failures. So, this is a clinically meaningful topic. We will start with some background. Tunnel widening after ACL reconstruction is not new…but why it happens is debated. There are a few proposed mechanisms:· Biologic factors: synovial fluid ingress, cytokines, graft necrosis, remodeling.· Mechanical factors: graft motion (“windshield wiper” / “bungee effect”), repetitive shear.· Anatomic factors: posterior tibial slope increasing anterior tibial translation forces.· Surgical factors: fixation method, tunnel position, graft choice (hamstring vs BTB or Quad). This study asked three key questions:1. Does posterior tibial slope (PTS) predict tunnel widening?2. Do meniscus root tears contribute?3. Does adding a lateral extra-articular tenodesis (LET) influence tunnel change? · This is the first large cohort looking at all these together over 2 years, with both tibial and femoral tunnel measurements. · The study included 307 patients who underwent primary ACL reconstruction using hamstring autograft. The femoral and tibial tunnels were measured immediately postop and again at 2 years. Medial and lateral posterior tibial slope was measured on long-leg lateral radiographs. The authors also looked at the incidence of additional LET, meniscus root injury and BMI.· They used univariate and multivariate regression to determine independent predictors.So, what did they find? Tune in and enjoy the episode!
Send us a text if you want to be on the Podcast & explain why!Imagine a world where new personal trainers don't get tossed onto the gym floor with a textbook and a shrug. We take on a bold thought experiment: what if personal training operated inside an insurance-backed, supervised system—more like a residency—so rookies could learn under experienced clinicians, earn steady pay, and develop real confidence before jumping into premium coaching?We start by pulling apart the broken pipeline: pass a multiple-choice exam, struggle to get hired by high-end clubs that want experience, then get thrown to the sharks at volume gyms with no mentorship. That pathway erodes confidence, confuses pricing and assessments, and drives injuries and burnout. We contrast it with the physical therapy model—formal education, supervised clinical hours, high patient volume—that, despite flaws, reliably builds baseline competence. Then we map a practical version for fitness: structured hours, interdisciplinary collaboration with PTs and physicians, and case-based learning focused on strength, behavior change, and safe progressions.From there, we connect the dots to career capital. A couple of years in an insurance-based setting creates the reps and feedback loops trainers need to command premium rates, move into respected clubs, and branch into online coaching or entrepreneurship. Clients benefit too—especially those facing obesity and metabolic disease—because coaching happens within a medical team that aligns goals, scope, and communication. We also get honest about the barriers: certification companies and big-box incentives aren't built for mentorship, and red tape is real. But if fitness wants respect as an allied health profession, supervised practice and clearer standards are the way forward.If you're a coach who's felt lost after a cert, a PT curious about partnering with trainers, or a gym owner who wants to reduce churn and raise quality, this conversation lays out a path that puts learning and client outcomes first. Subscribe, share with a coach who needs a roadmap, and drop your take: should personal training move toward a supervised, insurance-backed model?Want to ask us a question? Email email info@showupfitness.com with the subject line PODCAST QUESTION to get your question answered live on the show! Our Instagram: Show Up Fitness CPT TikTok: Show Up Fitness CPT Website: https://www.showupfitness.com/Become a Personal Trainer Book (Amazon): https://www.amazon.com/How-Become-Personal-Trainer-Successful/dp/B08WS992F8NASM / ACE / ISSA study guide: https://www.showupfitness.com/collections/nasm
Longevity, Cash PT, and the $8 Trillion Opportunity You Can't Ignore In this episode, Doc Danny Matta breaks down why the global shift toward longevity is one of the biggest opportunities cash-based physical therapists will see in their careers. He shares real-world examples from high-end longevity models, explains why proactive, long-term health programming is exploding, and shows how cash PTs are uniquely positioned to lead this space. Quick Ask If this episode gets your wheels turning about longevity and long-term care, share it with another clinician who needs to hear it—and tag @dannymattaPT so he can reshare it. Episode Summary Patient experience as an edge: While competitors step out mid-session to finish notes, you can stay fully engaged by using Clair, an AI scribe that handles documentation instantly. Operational advantage: Clair gives you more time for follow-ups, planning, and patient touchpoints—leading to better retention and more efficient operations. Danny's background: Staff PT, active duty military PT, cash practice founder, seller, and now founder of PT Biz, which has helped 1,000+ clinicians start, grow, and scale their own cash practices. The longevity trend: Patients are realizing they'll live longer and want to be proactive, not reactive, about their health and performance. 10x-style models: Peter Attia's "10x"/10 Squared-type gym in Austin employs performance clinicians doing assessments, hands-on care, and programming over months and years at premium pricing. Equinox Longevity: Equinox launched a longevity offering priced around $35,000–$45,000 per year, combining assessments, bloodwork, training, and bodywork. Market validation: Big brands like Equinox don't roll out programs like this without deep market research—there is clear demand. The $8 trillion forecast: A UBS report projects the global longevity market could reach roughly $8 trillion by 2030. High continuity, low volume: Danny's friend running a longevity-focused model only needs ~30–40 new patients per year because clients stay for years. LTV over churn: With long-term, continuity-based care, you don't need a constant flood of new patients—you need strong retention and deep relationships. What these programs include: Long-term programming, movement and performance assessments, VO2 max testing, force plate work, blood panel interpretation, and lifestyle coaching around sleep, nutrition, and stress. Why cash PT is perfect for this: No insurance rules; you can spend an hour on sleep, stress, or habit coaching if that's what the patient needs. Visual differentiation: Cash clinics often look and feel like a high-performance lab or gym—nothing like a crowded hospital outpatient clinic. Community and referrals: Patients in long-term programs naturally talk about what they're doing and pull friends and family into your ecosystem. Tech as a differentiator: Tools like force plates, VO2 testing, structured assessments, and periodic retests make progress visible and drive buy-in. Standardizing longevity in cash PT: Danny sees longevity as a pillar every successful cash practice will eventually integrate in some form. Not one-size-fits-all: You can build your own version—solo, with a functional medicine group, or as part of a broader performance ecosystem. Lessons & Takeaways Longevity is a macro trend: People know they're going to live longer and want to invest in staying active, capable, and independent. Continuity beats volume: A few dozen long-term clients can support a strong business if they stay with you for years. Cash PT has structural advantages: You're not limited by insurance codes, visit caps, or what a payer thinks is "medically necessary." Data builds trust: Objective testing plus retesting makes progress real and keeps clients engaged. Longevity is "sticky" business: Once people see value in long-term health, they're less price sensitive and more loyal. Early adopters benefit most: Clinics that build longevity offerings now get ahead of a trend that large systems are just starting to chase. Mindset & Motivation Think in decades, not visits: Stop viewing patients as "10-visit plans" and start thinking in 5–10 year relationships. See yourself as a guide, not a fixer: You're not just solving pain—you're guiding someone's health span and performance over time. Health is real wealth: For your patients and for you—longevity work aligns your business model with what truly matters. Don't wait for permission: You don't need a big brand or hospital system to validate this for you; the demand already exists. Pro Tips for Clinic Owners Start with what you know: Build a simple longevity track around your existing strengths: strength, mobility, running, or performance. Add one objective test: Integrate VO2 testing, force plate jumps, or standardized movement screens with baseline + retest cycles. Layer in basic lifestyle coaching: Learn enough about sleep, stress, and nutrition to guide your patients or partner with someone who can. Use tech wisely: Don't buy everything at once—choose tools you'll actually use and that support your specific model. Leverage an AI scribe: Implement Clair so documentation doesn't steal time from long, relationship-based care. Notable Quotes "People are realizing they're going to live longer—and they want to be proactive, not reactive." "If a giant like Equinox is rolling out a $40,000-a-year longevity program, they've done the research. The demand is there." "My buddy needs 30 to 40 new patients a year. That's it. What game do you want to play?" "Cash-based PTs are uniquely positioned to capitalize on this trend—we're not handcuffed by insurance." "Health is real wealth. If you're not healthy, it doesn't matter how much money you have." Action Items Audit your current services: where could you naturally extend into long-term, proactive care? Sketch a simple 6–12 month "longevity track" for your ideal client, including assessments and retests. Identify one piece of tech or testing you could add to make your results more objective and compelling. Look for local partners (functional medicine, labs, coaches) who could complement your skill set. Consider using Clair to free up time so you can deepen relationships instead of chasing notes. Programs Mentioned PT Biz Part-Time to Full-Time 5-Day Challenge (Free): Learn exactly how much income you need to replace, how many people you need to see, and the specific strategies to go from side hustle to full-time practice owner. Join here. Resources & Links PT Biz Website Free 5-Day PT Biz Challenge MeetClair AI — Free 7-day trial for PTs About the Host: Doc Danny Matta — physical therapist, entrepreneur, and founder of PT Biz and Athlete's Potential. He's helped over 1,000 clinicians start, grow, scale, and sometimes sell their cash practices, and he's passionate about helping PTs build businesses that support long-term health and real financial freedom.
PTs talk about business education like it's Bigfoot — everyone says it exists, nobody has actually seen it. So Jimmy McKay and David Fathalikhani decided to stop waiting for someone else to build it.In this episode, they break down the creation of the first crowd-sourced, free MBA-style curriculum for physical therapists, launching January 1, 2026.You'll hear:How one LinkedIn post attracted dozens of volunteer instructorsWhy PTs struggle with business (fear, uncertainty, no roadmap)How the year-long curriculum is structured (monthly themes + weekly micro-lessons)Why finance, operations, leadership, culture, law, and real estate must be part of PT educationWhat PTs can finally learn that DPT programs never had time to teachHow the entire project stays free and open to the professionWhether you're launching a cash practice, growing a clinic, or just want to understand the business of healthcare, this is the foundation for everything that comes next.
Send us a textWe're starting our Top 5 Episodes of 2025 with an interview that showed up in your downloads all year long. It's earned the #5 spot, and today we're bringing it back for another listen. Enjoy! Too often, people living with and beyond cancer are sidelined from fitness—not because they can't exercise, but because programs aren't designed with their unique needs in mind. In this episode, Elise talks with Dr. Kaci and Dr. Reed Handlery, PTs, about building inclusive, sustainable community-based programs for people with mobility challenges—including those living with and beyond cancer. From the CSM stage to real-world community impact, Kaci and Reed share how they're creating inclusive, adaptable programs that meet patients where they are—and empower them to go further. We covered:The role of seated, high-intensity movement for oncology patientsHow to adapt exercise creatively for mobility impairments and other barriersWhat it takes to build and sustain inclusive fitness programs in your communityHow to identify and empower community champions to keep patients engagedAnd best of all: you'll be inspired to rethink what's possible in your exercise prescription—inside and outside the clinic.Listen now to discover how you can bring this innovative, adaptable approach to your oncology patients!Follow TheOncoPT on Instagram.Follow TheOncoPT on LinkedIn.
Lead generation is one of the most misunderstood topics in the fitness industry — and in 2026, the coaches who win will be the ones who finally understand what it actually is.In this episode of Fitness Business Insights with Matt Robinson, I break lead generation down into a simple, practical three-stage system:Engage → Offer → Prescribe.You'll learn how to build each stage properly, why most PTs get stuck at the “engage” level, how to use front-end offers to convert warm prospects, and why “prescription-based selling” is the most natural, effective sales method for personal trainers who don't like selling.By the end, you'll have a clear blueprint for building a lead-generation system that attracts the right people, nurtures them, and converts them into long-term clients.What You'll Learn✓ The three stages of lead generation and why each matters✓ How to create true awareness (not just noise) in your market✓ What makes a great front-end offer in 2026✓ How long-form content fits into your buying cycle✓ Why sales should feel like prescribing, not pushing✓ How to meet people where they are in their decision-making journeyResources & LinksConnect on Instagram: @mattrobinsonptNewsletter & coaching info: mattrobinsoncoaching.com
The Christmas Tree Lot, the Steak, and Why the Hard Part Is What Makes It Worth It In this episode, Doc Danny Matta shares a story about a Christmas tree lot in Columbus, Georgia, the best steak he's ever eaten, and how hard work—and the struggle that comes with it—makes success and reward deeply meaningful. He connects that experience to clinic ownership, growth, and why building a successful cash practice is supposed to be hard. Quick Ask If this episode helps you reframe the hard parts of business, share it with another clinician who's grinding through a tough season—and tag @dannymattaPT so he can reshare it. Episode Summary Documentation pain: The #1 complaint on satisfaction surveys is clinicians hating to write notes. Clair AI scribe: Clair has been trained specifically for PTs to write high-quality notes, like a meticulous student in the corner capturing everything. Time freedom: Using Clair allows clinicians to reclaim hours of documentation time and spend it with family, hobbies, or simply resting. Danny's background: Staff PT, active duty military PT, cash practice founder, seller, and founder of PT Biz, helping 1,000+ clinicians build cash practices. The Christmas tree lot job: As a teenager in Columbus, GA, Danny and his brother took a sketchy, hard manual-labor job at a Christmas tree lot near Fort Benning. Uncertain payoff: The owner warned them they'd only get paid if they worked hard—and not until the end of the season. Hard work in the cold: Long days hauling trees, sawing, tying them to cars, all while smelling Texas Roadhouse across the street they couldn't yet afford. Finally getting paid: On the last day, the owner pulled out a wad of cash, paid them what he owed, and even gave them a bonus for working hard. The greatest steak ever: They walked across the street to Texas Roadhouse, ordered the most expensive steak, and it remains the best steak Danny's ever had—because of what it represented. Meaning through struggle: The steak wasn't special because of the restaurant; it was special because of the work it took to earn it. Business parallel: The hard parts of clinic ownership—slow growth, cash stress, buildouts, staffing—are what make the wins meaningful. Normalizing struggle: Building a successful clinic that changes your life and your family's life should not be easy. Celebrate wins: Most entrepreneurs power past achievements without celebrating; Danny argues you need to mark the "steak moments." Reframing frustration: Instead of "Why is this so hard?" shift to "It's supposed to be hard—and that's why it will feel incredible when it works." Lessons & Takeaways Hard work makes reward meaningful: Wins feel better when they're earned through discomfort, sacrifice, and persistence. You need contrast: Without the "shitty stuff," victories don't stand out—you need struggle to appreciate success. Business is not meant to be easy: A clinic that creates time and financial freedom will demand hard things from you. Struggle is not a sign you're failing: It's a sign you're doing something significant and transformative. School and business are similar: Graduation and growth feel good precisely because the journey is challenging. Positive reinforcement matters: Celebrating wins keeps you moving through the next tough stretch. Mindset & Motivation Embrace the hard: Instead of resenting the grind, accept that it's the price of a different life. You're not broken: Being tired, stretched, and challenged doesn't mean you picked the wrong path. Remember what's at stake: A successful clinic can change your family's finances, your time, and your identity. Reframe the question: Move from "Why is this so hard?" to "Who am I becoming because I'm doing hard things?" Use the steak moment: Have a tangible reward in mind—your version of Texas Roadhouse—to look forward to after big milestones. Pro Tips for Clinic Owners Automate documentation: Use Clair to remove hours of note writing and free up time for life outside the clinic. Define your "steak": Choose a specific reward (trip, dinner, purchase) you'll give yourself after a big business milestone. Track your wins: Keep a running list of milestones reached so you can look back and see your progress. Expect friction: When something feels hard, remind yourself: "This is exactly what I signed up for." Build celebration into your plan: Schedule a pause to celebrate when you hit revenue, hire, or space goals. Notable Quotes "If you don't have the shitty stuff, then it doesn't feel very good whenever you get the good stuff." "Why would something that changes your life be easy?" "Anything meaningful—like a successful clinic—should be hard." "If you can just reframe from 'Why is this hard?' to 'This is supposed to be hard,' it changes everything." "The hard part is what makes the win feel like the greatest steak you've ever had." Action Items Identify one current "hard thing" in your business and consciously reframe it as part of what makes your future success meaningful. Pick a specific reward you'll give yourself when you hit your next major milestone. Write down three big wins you've already earned and how hard you worked for them. Consider trying Clair for a 7-day free trial to reclaim documentation time. Share this story with a spouse, partner, or friend so they understand why you're pushing through the hard season. Programs Mentioned PT Biz Part-Time to Full-Time 5-Day Challenge (Free): Get crystal clear on how much money you need to replace, how many people you need to see, and the strategies to go from side hustle to full-time practice owner. Join here. Resources & Links PT Biz Website Free 5-Day PT Biz Challenge MeetClair AI — Free 7-day trial for PTs About the Host: Doc Danny Matta — physical therapist, entrepreneur, and founder of PT Biz and Athlete's Potential. He's helped over 1,000 clinicians start, grow, scale, and sometimes sell their cash practices and is dedicated to helping PTs build businesses that create true time and financial freedom.
Send us a textThe glossy reels say “global help.” The insiders tell a different story. We sit down with director Mitch Brisker to map how Scientology reengineered Narconon after multiple deaths, shifted operations from the secretive International Base to Los Angeles, and used a made-for-TV sheen to mask liability and control. Mitch was there through the rewrites, the SMP launch, and the clampdowns—and he explains how the organization manufactures impact with paid “PSAs,” inflated statistics, and a media pipeline that looks impressive but rarely reaches real audiences.We pull back the curtain on the Hole and the daily mechanics of punishment: segregated meal times, frog-marched lines of staff, and the phrase “PTS to the middle class” used to shame normal life choices. Mitch charts the rise and fall of key enforcers, including leaders who went from running a 300-person studio to sewing buttons in a laundry building. He also walks us through the film lab that out-resolved Hollywood with Kodak's help, yet sat underused because it served only in-house projects—a perfect metaphor for a system obsessed with control over outcomes.Then there's the archive project: CST vaults sealing Hubbard's writings on etched plates and lectures on gold records, complete with a hand-cranked, solar-capable player. The goal was legitimacy and permanence; the result feels like doomsday optics. Meanwhile, AI models learn from what the world actually watches, which means critical reporting increasingly shapes public understanding while official channels stagnate. If you've wondered how Scientology really works—from Narconon lawsuits to SMP's internal culture and those mountain vaults—this conversation connects the dots with first-hand detail.Enjoy the episode, share it with someone curious about high-control groups, and leave a review to help others find the show. Subscribe for more deep dives into the stories mainstream PR won't tell.Support the showBFG Store - http://blownforgood-shop.fourthwall.com/Blown For Good on Audible - https://www.amazon.com/Blown-for-Good-Marc-Headley-audiobook/dp/B07GC6ZKGQ/ref=tmm_aud_swatch_0?_encoding=UTF8&qid=&sr=Blown For Good Website: http://blownforgood.com/PODCAST INFO:Podcast website: https://www.buzzsprout.com/2131160 Apple Podcasts: https://podcasts.apple.com/us/podcast/blown-for-good-behind-the-iron-curtain-of-scientology/id1671284503 RSS: https://feeds.buzzsprout.com/2131160.rss YOUTUBE PLAYLISTS: Spy Files Playlist: https://www.youtube.com/playlist?list=PLWtJfniWLwq4cA-e...
Guest: Kathryn (Kati) C. R. Knudsen, PT, MPT, CNT, PCS, DCS, CLEEarn 0.1 ASHA CEU for this episode with Speech Therapy PD: https://www.speechtherapypd.com/courses/pts-and-feeding-in-the-nicuDid you know Physical Therapists can play a vital role in feeding and PO readiness in the NICU? They sure can! If you're curious about the unique expertise they bring to the table, this episode is for you.Join Michelle Dawson, MS, CCC-SLP, CLC, BCS-S, as she chats with Kathryn C. R. Knudsen, PT, MPT, CNT, PCS, DCS, CLE—affectionately known as “Kati”—a NICU PT with more than 25 years of experience. Kati shares her journey into neonatal care, explores the specialized training PTs receive to support oral readiness, and offers insight into how they help caregivers who are learning to chest feed or bottle feed their little ones.You'll also hear about the effects of Neonatal Opioid Withdrawal Syndrome (NOWS) on feeding development and how collaborative care between SLPs and PTs can make a real difference. This episode is a powerful example of interprofessional teamwork, with the shared goal of helping babies and caregivers thrive.Show Notes:Find Local Assistance: https://www.findhelp.org"Welcome to Holland" Poem: https://www.emilyperlkingsley.com/welcome-to-hollandAbout the Guest: Kati Knudsen has practiced as a pediatric physical therapist since 1996 and as a therapist in the NICU since 1999. Kati served as lead therapist for two NICUs at sister hospitals in Portland, Oregon for 10 years, and continues to work per diem for these hospitals while serving as an account manager for Dr. Brown's Medical. She has obtained certifications in neonatal therapy, pediatric physical therapy, lactation education, neurodevelopmental treatment, infant massage, developmental care, and transportation of children with special needs to better support infants and families. Kati has published articles about support for preterm and medically fragile infants and spoken nationally and internationally on improving the care of infants in the NICU. Kati serves as the therapy representative on the Vermont Oxford Network Multidisciplinary Advisory Council and is a founding member, past co-chair, and past treasurer of the Neonatal Therapy Certification Board. Kati saw patients in NICU follow-up clinic for more than 25 years where she also helped to redesign care to make it more accessible to families. Kati's overall goal with her professional activities is to support improved long-term outcomes for medically fragile infants and their families.Follow First Bite: https://linktr.ee/FirstBitePodcast?utm_source=linktree_profile_share<sid=1571047e-c5cf-4d4a-8cc6-08ec5871aeb5Spotify: https://open.spotify.com/show/36kfA1xbU156vHPilALVoJ?si=c187e347d3984b45Apple Podcasts: https://podcasts.apple.com/us/podcast/first-bite/id1399630680
In this electrifying episode of the Will Power Podcast, we break down a historic legislative victory in Utah that designated Physical Therapists as primary care providers for all musculoskeletal (MSK) disorders—the first state in the nation to do so!Our guest, Brad Powell, Physical Therapist, entrepreneur, and host of "The Healthcare Revolution" podcast, was a key changemaker in this movement. He shares his incredible journey—from recovering from severe motocross injuries to leading the charge to elevate the physical therapy profession.Brad reveals the detailed strategies used to achieve this legislative success, overcome internal professional resistance, and build a thriving, mission-driven private practice, Foundation Physical Therapy.This is more than just a legislative update, it's a call to action for all physical therapists, occupational therapists (OT), and speech-language pathologists (SLP) to claim their rightful roles as doctors in the community and musculoskeletal leaders. Learn how embracing your value can create a profitable practice and change patients' lives on a greater scale.Key Takeaways from This EpisodeThe Utah Law: Learn the details of the groundbreaking bill that designates PTs as the initial point of entry for MSK disorders, effectively establishing them as primary care providers in this domain. Reclaiming PT's Role: Why physical therapists are uniquely positioned to lead the musculoskeletal industry and how this change benefits patients by avoiding unnecessary delays and costs. Overcoming Resistance: Brad discusses the challenge of getting buy-in, noting that the most resistance often came from within the physical therapy profession itself. Diagnostic Accuracy: Brad cites research showing PTs are highly accurate in diagnosing MSK conditions, nearly matching orthopedic surgeons, making a compelling case for Direct Access and primary care status. The Future is Prevention (Medicine 3.0): The shift towards focusing on prevention and longevity, where PTs play a critical role in proactive health management. Building a World-Class Practice: Strategies for scaling a practice, including creating internal growth pathways (Master Clinician, Clinic Director), unlimited C/E budgeting, and an employee NPS of 9.2. The Power of Serving: How focusing on genuinely serving people and creating an "attractive" company culture is the ultimate recruiting and marketing strategy. If you are a PT, OT, or SLP passionate about the future of your profession, share this episode on your social media and with your colleagues! Brad and the host issue a plea to amplify this message and help drive the national revolution in healthcare.Send us a textVirtual Rockstars specialize in helping support or replace all non-clinical roles.Learn how a Virtual Rockstar can help scale your physical therapy practice.Subscribe here to our completely free Stress-Free PT Newsletter for your weekly dose of joy.
The “Best Fake PT on LinkedIn” is back.Hunter McWhorter joins us to talk messaging, longevity, branding, wellness, collaboration, and why PTs are standing in front of a trillion-dollar wave without a surfboard.You'll hear:• Why gyms are quietly eating PT's lunch• What Farmer's Dog can teach PTs about messaging• Why clear communication = survival in 2026• Why PT desperately needs more outsiders• Supplements, stigma & hot takes• Collaboration > competitionPlus:Sponsor shoutouts from Brooks IHL (Residencies/Fellowships) and Empower EMR, and a PSA for Team Gleason.Share with a colleague who needs better messaging in their life.
What if moving to a new town could be the perfect opportunity to start over—not just personally, but professionally? That's exactly what Courtney Welch, founder of Champion Speech Therapy in North Port, Florida, did when she decided to take control of her career and open her own private practice.Courtney is a speech-language pathologist and owner of Champion Speech Therapy, she has been in the field for 9 years and nearly 2 years as a private practitioner. She specializes in adult rehabilitation, including clients with Parkinson's disease, aphasia, swallowing disorders, and head and neck cancer recovery.Her approach combines evidence-based treatment with compassion and accessibility, serving a population often overlooked in outpatient rehab.Courtney always thought she'd be a teacher, but while working at a retirement community during college, she discovered her love for the older population and found her true calling in speech-language pathology. After years in skilled nursing and hospital-based outpatient care, multiple moves forced her to start over again and again—until she began to feel exhausted from jobs that limited her time off and schedule. That's when she found the Private Practice Bootcamp and later the Start Your Private Practice Program, deciding it was time to build something of her own.In this episode, Courtney shares everything starting from when she launched Champion Speech Therapy, she had no local connections. But she quickly realized her small town lacked any outpatient speech therapy services—making her the perfect person to fill that gap. With determination and a stack of flyers, she introduced herself to local doctors, OTs, PTs, and home health agencies. Within one week, she landed her first five referrals—proof that her leap of faith was exactly what her community needed.In Today's Episode, We Discuss:The moment she realized she couldn't take “one more job” working for someone elseWhat it's like starting a practice in a brand-new communityHow she found her first clients with simple grassroots marketingWhy she loves serving adults with Parkinson's, aphasia, and cancer rehabHer journey from 100% mobile therapy to a co-working office spaceCourtney's story proves that you don't need a marketing degree, a big city, or years of business experience to succeed—you just need the courage to start. By combining persistence, compassion, and a willingness to learn, she built a thriving private practice from the ground up in a brand-new town.Ready to take control of your career and start your own private practice—just like Courtney did? The Start Your Private Practice Program gives you the roadmap, resources, and support to get started. Learn more at www.StartYourPrivatePractice.com.Whether you're just starting or ready to grow, I can help you create a practice that gives you freedom, flexibility, and fulfillment. Visit www.IndependentClinician.com to learn more.Resources Mentioned:Check out her website: championspeechfl.comWhere We Can Connect: Follow the Podcast:
The Hardest Hire: How to Nail Your First Staff Clinician in a Cash PT Clinic In this episode, Doc Danny Matta explains why your first staff clinician is the hardest hire you'll ever make—and how to do it the right way. He breaks down why your business looks risky from a candidate's perspective, why most PTs are wired for security (not startups), and how to sell the future vision of your clinic instead of apologizing for your current "shitty little room." Quick Ask If this episode helps you think differently about hiring and leadership, share it with another clinic owner who's gearing up for their first hire—and tag @dannymattaPT so he can reshare it. Episode Summary Clair keeps you present: AI scribe Clair lets you focus 100% on patients instead of your EMR, improving rapport and outcomes. Time and outcomes: Better attention in the session = better engagement, better buy-in, and better clinical results. Danny's background: Staff PT, active duty military officer, cash practice founder, seller, and now CEO of PT Biz, helping 1,000+ clinicians build cash practices. The hardest hire: Your first staff clinician is the toughest hire you'll ever make. Why it's so hard: Your business looks risky—small sublease, no track record, limited capital, and no big benefits. PT personality problem: Most PTs are risk-averse, security-driven, and not naturally entrepreneurial. The failed first hire story: Danny flew in a phenomenal clinician and his fiancée to see their rough CrossFit sublease in Atlanta—she wasn't impressed, and they turned down the job. Vision vs. reality: Danny saw a future seven-figure clinic; they saw one small room in a sketchy area. Why candidates say no: From their side, it means relocating, taking on more risk, and joining an unproven business. What you're really selling: Not "what the clinic is today" but "where the clinic is going in 5–10 years" and their role in that story. First hire profile: The person who says yes is usually more comfortable with risk—and more likely to eventually start their own thing. Turnover isn't a failure: Early clinicians who leave often still move the business forward and become success stories you're proud of. Credibility boost: Having more than one clinician builds brand trust, shows the clinic is bigger than one personality, and validates the model. Leadership mistake: Danny used to think "that's what the money's for" (Mad Men style) instead of appreciating the risk people were taking on him. Respect the risk: Your first hire is betting on your vision—treat that with gratitude, not entitlement. Hardest growth cycle: The most brutal stage is going from solo to first clinician and toward standalone space—not later multi-location growth. Cash flow and stress: Hiring, ramping up schedules, and surviving turnover during this phase can feel like a gut punch. Lessons & Takeaways Your clinic looks risky to candidates: No benefits, no track record, small space, and uncertain schedule feel like red flags to security-driven PTs. Don't take "no" personally: Risk-averse people saying no to a risky offer is normal, not a reflection of your worth. Sell the vision, not the room: You must paint a clear picture of what the clinic will become and how they'll be part of it. First hires may not stay long-term: Risk-tolerant people who join early often go on to open their own practices—and that's okay. Early hires still matter: They help build the brand, establish a second schedule, and prove your model works beyond just you. Appreciation beats "that's what the money's for": You're not doing them a favor—they're taking a chance on your unproven business. Growth requires new skills: The owner you are at solo stage is not the same owner you must become with staff. Mindset & Motivation Respect the leap: That first clinician is making a bigger jump than you think—especially if they're moving states. Stay future-focused: Your job is to keep your eyes—and theirs—on where the clinic is going, not just today's rough edges. Expect churn: Some early hires will leave; it's part of the entrepreneurial cycle, not a personal betrayal. See the hard stage for what it is: The first growth cycle is supposed to feel heavy; it builds your capacity as a leader. Be proud of those who outgrow you: Former employees who go on to open clinics are part of your legacy, not your failure. Pro Tips for Clinic Owners Use an AI scribe: Implement Clair so you and future staff can stay fully present with patients and avoid note fatigue. Practice your "vision pitch": Be able to clearly explain where your clinic will be in 5–10 years and what "employee #1" means. Be honest about the tradeoffs: Don't oversell security—sell autonomy, growth, impact, and the excitement of building something. Show appreciation early and often: Make it clear you understand and value the risk they're taking by joining you. Plan for turnover: Assume that some early hires will leave and build systems that outlast any one person. Notable Quotes "The hardest hire you'll ever make is your first staff clinician." "To most candidates, your business looks risky. Small space, no track record, no benefits—that's their reality." "You're not selling them on what the business is today. You're selling them on what it's going to be in 5 or 10 years." "Your first hire is taking a risk on you. Respect that. Appreciate that. Don't act like they owe you." "The solo-to-first-clinician growth cycle is where most people quit. It's also where you grow the most." Action Items Write out a clear, compelling vision story of where your clinic will be in 5–10 years. Audit your current offer: pay, benefits, schedule, growth—what's truly attractive to a candidate? Practice your "employee #1" pitch out loud before your next interview. List three ways you can show more appreciation to current or future staff. Consider using Clair to reduce documentation friction before you bring on your first or next clinician. Programs Mentioned PT Biz Part-Time to Full-Time 5-Day Challenge (Free): Get ultra clear on how much money you need to replace, how many people you need to see, and the strategies to go from side hustle to full-time practice owner. Join here. Resources & Links PT Biz Website Free 5-Day PT Biz Challenge MeetClair AI — Free 7-day trial for PTs About the Host: Doc Danny Matta — physical therapist, entrepreneur, and founder of PT Biz and Athlete's Potential. He's helped over 1,000 clinicians start, grow, scale, and sometimes sell their cash practices, and is committed to helping PTs build businesses that create true time and financial freedom.
In this episode, Jimmy sits down with the legendary Dr. Gail Deyle — clinician-scientist, mentor, and one of the most cited researchers in orthopaedic manual physical therapy.Dr. Deyle breaks down:The defining trait of clinicians who excel after fellowshipWhat separates great mentors from good onesReal-world stories of PTs catching critical medical conditionsThe biggest mistake clinicians make in their early reasoningWhy MSK health is a global opportunity for PTsHow clinicians can start contributing to researchThe power of collaboration between clinicians and research facultyA concise but insight-rich conversation with one of the most respected voices in the profession.00:00 – Intro: Why Dr. Gail Deyle is a PT legend 00:36 – Welcoming Gail + Reno conference gambling banter 01:15 – What trait predicts fellowship success? 02:36 – Seeing former mentees grow into experts 03:24 – What makes a great mentor? 04:43 – PTs as frontline diagnosticians 06:48 – Real examples: PTs catching serious conditions 08:22 – The biggest unlock in advanced clinical reasoning 10:04 – Making implicit reasoning explicit 11:35 – Communication, feedback & the mentor/mentee relationship 12:00 – PTs as an untapped force in global MSK health 13:10 – Red light / green light: habits to stop and start 14:55 – Dr. Deyle named in the top 2% of cited researchers 15:28 – Why clinicians should participate in research 15:48 – Closing
Little Rooms: Why Scrappy Starts Create Standout Cash PT Clinics In this episode, Doc Danny Matta unpacks a simple but powerful idea inspired by Andre 3000's Rock & Roll Hall of Fame speech: "Little rooms. Great things start. Little rooms." He connects Outkast's legendary basement studio—The Dungeon—to the tiny subleased spaces where most cash PT clinics begin, and shows why those gritty starts are not a disadvantage, but an asset that sharpens your skills, your story, and your impact. Quick Ask If this episode encourages you to see your "little room" differently, share it with another clinician who's thinking about starting or growing a practice—and tag @dannymattaPT so he can reshare it. Episode Summary AI scribe advantage: Clair saves staff clinicians ~6 hours per week, freeing up time for patient visits and revenue growth. Math of time: Even 3 extra visits per week at $200/visit adds roughly $30,000/year in revenue per clinician. Little rooms concept: Inspired by Andre 3000's "little rooms" quote and Outkast's early days recording in The Dungeon. Outkast's origin: Teenagers making music in a carpet-lined basement in a rough Atlanta neighborhood, with no funding and no guarantees. Clinic parallels: Most cash PT clinics start in tiny, imperfect subleased spaces with limited resources. Danny's first space: A sketchy CrossFit sublease with break-ins, rats, building shutdowns, and bad client experience—but strong outcomes. Skill as your differentiator: In a little room, you can't hide behind fancy equipment or build-outs—your outcomes are the product. Art, not just career: Obsessing over outcomes, studying cases, seeking mentorship, and treating PT like your craft is what gets you out of the small room. Word-of-mouth "virality": When your results are unique, people can't help but talk about you—just like people shared Outkast's early music. Growth phases: Start gritty & clinical, then evolve into a real business owner—leader, hirer, systems builder, and operator at scale. Lessons & Takeaways Everyone starts small: Basements, garages, subleases, apartment gyms—"little rooms" are the norm, not the exception. Your environment doesn't define you: A rough space does not limit your upside if your outcomes are excellent. Constraints create creativity: Limited resources force you to get scrappy, sharpen your craft, and focus on what really matters. Obsess over outcomes: Losing sleep over stalled cases, studying, and improving is part of turning PT into your art. Your story is an asset: The weird, stressful, funny early days become the part of your story people remember and root for. New phase, new skills: Once you're busy, the game shifts from being a great clinician to becoming a strong owner and leader. Mindset & Motivation Don't be ashamed of your "shitty little room": No windows, rats, sketchy parking lots—it's all part of your origin story. Treat PT like art: Outcomes and the way you care for people should matter to you at a deeper level than "just a job." You can't hold talent down: Great outcomes and care are like a beach ball underwater—eventually they pop to the surface. Respect the grind: The start is hard and scary—but also fun, intense, and memorable. Remember where you came from: If you're in a bigger clinic now, don't forget to tell the story of your little room—it makes you relatable. Pro Tips for Clinic Owners Leverage an AI scribe: Use tools like Clair to pull 5–6 hours/week off your clinicians' plates and reinvest that time into patients or higher-level work. Focus on outcomes first: Before worrying about decor and equipment, make sure your results are undeniably better than the clinic down the street. Document your story: Take photos, jot notes, and remember the early days—you'll use this later in marketing, branding, and leadership. Invest in yourself: Study, read, get mentorship, and ask for help on tough cases—your skill set is your first real "marketing budget." Level up as you grow: Once your schedule is full, actively learn hiring, leadership, finance, systems, and SOPs. Notable Quotes "Little rooms. Great things start. Little rooms." – Andre 3000 "If you're in a little room, you can't hide your skill set. You have to be really good at what you do." "Your product is you. You need to obsess over it. It's got to be your art, not just your career." "You can't hold talent down. It's like trying to push a beach ball underwater—it's going to pop up eventually." "Don't be ashamed of your shitty little room with no windows and a rat above your head. Everybody's got to start somewhere." Action Items Run the math on your time: how many extra visits could you add with an AI scribe like Clair? Audit your outcomes: are your results meaningfully better than your local competition? Write down your "little room" story: where did you start, and what did you have to overcome? Commit to one learning action this week: a course, article deep dive, or mentor conversation about a tough case. If you're on the fence about starting, accept that your first space will be small—and start planning anyway. Programs Mentioned PT Biz Part-Time to Full-Time 5-Day Challenge (Free): Get crystal clear on how much money you need to replace, how many people you need to see, and the strategies to go from side hustle to full-time. Join here. Resources & Links PT Biz Website Free 5-Day PT Biz Challenge MeetClair AI — Free 7-day trial for PTs About the Host: Doc Danny Matta — physical therapist, entrepreneur, and founder of PT Biz and Athlete's Potential. He has helped over 1,000 clinicians start, grow, scale, and sometimes sell their cash practices, and is passionate about helping PTs turn their craft into true time and financial freedom.
Send us a textA holiday shouldn't require a stopwatch. We open up about what Thanksgiving and Christmas looked like inside Scientology's Sea Org—15-minute meals stretched to 45, staged fireplace photos mailed home as “proof of life,” and a steady drumbeat that family time was off-purpose. While most people are baking pies and booking flights, we were filing petitions, dodging “PTS” labels, and watching “important” church holidays turn into sales marathons dressed up as celebrations.We break down the difference between civilian Scientologists and Sea Org life, from catalog-driven “gifting” and CD Walkmans to the annual wave of winter illness used to justify investigations and denied leave. You'll hear how “beer and cheese parties” shrank into warm soda and crackers, why big events like Hubbard's birthday and the IAS anniversary outranked Thanksgiving and Christmas by design, and what it does to your sense of money when a $100 bonus feels like oxygen and disappears in a single sweater at an outlet mall.Then we pivot to rebuilding: hosting sprawling Thanksgivings, creating photo books full of candid chaos, teaching our kids that dinner together is normal, and finding joy in small traditions that don't need permission. We also share practical, low-drama ways to reach relatives still inside—letters that avoid triggers, steady updates, standing invitations—plus why consistency matters even when you get no reply. If you're navigating disconnection or planning your own exit, you're not alone. The Aftermath Foundation and survivor networks have your back.Listen to reflect, learn, and maybe rethink what you want your holidays to mean. If this resonated, subscribe, share with a friend who needs it, and leave a review to help more people find the show. Your support helps us keep telling the stories others try to hide.Support the showBFG Store - http://blownforgood-shop.fourthwall.com/Blown For Good on Audible - https://www.amazon.com/Blown-for-Good-Marc-Headley-audiobook/dp/B07GC6ZKGQ/ref=tmm_aud_swatch_0?_encoding=UTF8&qid=&sr=Blown For Good Website: http://blownforgood.com/PODCAST INFO:Podcast website: https://www.buzzsprout.com/2131160 Apple Podcasts: https://podcasts.apple.com/us/podcast/blown-for-good-behind-the-iron-curtain-of-scientology/id1671284503 RSS: https://feeds.buzzsprout.com/2131160.rss YOUTUBE PLAYLISTS: Spy Files Playlist: https://www.youtube.com/playlist?list=PLWtJfniWLwq4cA-e...
Join Stephen and Jake on The ToosDay Crue as they welcome US Army Retired 1SG Will Eller, an EOD veteran, firearms and situational awareness instructor, and community enabler. Will shares his journey from the Gulf War to deployments in Bosnia and Serbia, and the lessons learned through service, family, and life after the military.
Today's episode digs into a huge question for PTs and healthcare entrepreneurs: What's your value compared to the alternatives? Whether it's AI tools, YouTube videos, massage, or urgent care — patients are making decisions before they ever call you. Jimmy McKay is joined by PT powerhouses Tony Maritato and Dave Kittle for an honest, funny, and practical conversation about branding, pricing, value, and launching your business without overthinking.Featured Guests:???? Tony Maritato — Learn more on his YouTube: Learn Medicare Billing???? Dave Kittle — Watch his show: The Dave Kittle Show???? Host: Jimmy McKay — LinkedInConnect with PT Pintcast:???? Website: https://www.ptpintcast.com/ ???? Apple Podcasts: https://podcasts.apple.com/us/podcast/pt-pintcast-physical-therapy/id1000443325 ???? Spotify: https://open.spotify.com/show/3LmMUT64yrUc2iGo9Emafc ???? YouTube: https://www.youtube.com/@PTPintcast ???? Instagram: https://www.instagram.com/ptpintcast ???? Twitter/X: https://x.com/PTPintcast ???? LinkedIn: https://www.linkedin.com/in/jimmy-mckay-pt-dpt-a4207659/
The Coming Wave: Why Cash PT Is Headed Toward National Consolidation In this episode, Doc Danny Matta breaks down a bold prediction for the next decade of cash-based physical therapy: the rise of the first nationwide cash PT brand. He explains why the market is primed for massive consolidation, how well-funded companies will change the competitive landscape, and what independent PTs must do now to protect their clinics and stay ahead. Quick Ask If this episode helps you think strategically about your business, share it with another clinician who needs to hear it—and tag @dannymattaPT so he can reshare it. Let's help more PTs build resilient, future-proof practices. Episode Summary Documentation burnout: Notes are the #1 satisfaction killer for PTs—but AI scribes like Clair are changing that. The big prediction: A dominant, well-funded cash PT brand will emerge within 5–10 years. Why it's coming: Cash PT is a fragmented industry—making it ripe for consolidation. Parallel to CrossFit: Independent affiliates → OrangeTheory-style scaling. The MYO example: A clinically strong, business-savvy brand already expanding across North America. Funding accelerates growth: Capitalized clinics can outspend and outscale local competitors. The risk to small clinics: Owners who don't level up in business skills will be the first to get squeezed out. Lessons & Takeaways Strong brand identity matters: Your niche and reputation must be crystal clear. Community ties protect you: Local loyalty beats national branding when done right. Systems = survival: Without consistent processes, you can't compete with scaled clinics. Capital changes the game: Funded competitors can move faster and spend more to dominate markets. Seven-figure clinics are the safe zone: Multiple clinicians = stability, hiring power, and insulation. Mindset & Motivation Control what you can control: You can't stop national brands, but you can out-serve them locally. Play offense, not defense: Staying tiny isn't safe—it's risky. Growth is protection: More clinicians = stronger brand, stronger community presence, and stronger cash flow. Embrace the opportunity: Rising interest in cash PT means a larger market for everyone. Pro Tips for Clinic Owners Automate documentation: Use Clair to reclaim time, reduce burnout, and stay patient-focused. Dial in your niche: Own a specific population so deeply that national chains can't replicate you. Invest in brand building: Your logo, message, and community presence matter more than ever. Master sales & marketing: Cash PT requires top-tier communication and value clarity. Train your team relentlessly: Quality control keeps your outcomes consistent across clinicians. Notable Quotes "Any fragmented industry eventually consolidates. Cash PT is no different." "If you stay tiny because you think it's safe, you're actually more vulnerable than ever." "A national cash PT brand will sell for nine figures—or more. The momentum is already here." "Your community, your niche, your service—those are your moats." Action Items Audit your brand: is it recognizable, niche-specific, and memorable? Evaluate your systems: documentation, scheduling, marketing, and sales. Assess your growth plan: is staying small really safe for the next decade? Study fast-scaling companies like MYO to understand future competition. Start using an AI scribe like Clair to free up hours of mental bandwidth. Programs Mentioned PT Biz Part-Time to Full-Time 5-Day Challenge (Free): Learn exactly how to replace your income and go full time in your practice. Join here. Resources & Links PT Biz Website Free 5-Day PT Biz Challenge MeetClair AI — Free 7-day trial for PTs About the Host: Doc Danny Matta — physical therapist, entrepreneur, and founder of PT Biz and Athlete's Potential. He's helped over 1,000 clinicians start, grow, and scale successful cash practices and is dedicated to helping PTs build financially stable, future-proof businesses.
OTs and PTs compete in many ways. We can be found competing over:Patient timeWho gets to bill which code on which dayRecognition And scope of practiceBut, as looming outside forces like AI and decreasing reimbursement rates threaten our professions, it is critical to change our postures toward interprofessional collaboration. And, there is no PT I would rather talk about this with than Rebeca Segraves. Rebeca has hard won insight as she has sought to embed our professions more fully into maternal healthcare. In this one hour webinar, we'll talk about the latest research on interprofessional collaboration, and what this can look like on the individual, systems and national level.Support the show
The Gratitude Reset: Why PTs Have the Best Job in the World In this episode, Doc Danny Matta reminds physical therapists why they have one of the most fulfilling professions on earth. From building lifelong relationships with patients to seeing the ripple effect of their work beyond the clinic, he shares how to reframe burnout and rediscover gratitude for what makes this career so meaningful. Quick Ask If this episode helps you reconnect with the "why" behind what you do, share it with another PT who might need the reminder—and tag @dannymattaPT so he can reshare! Let's help more clinicians rediscover pride and purpose in the profession. Episode Summary The reality check: PTs often forget how rare it is to do deeply meaningful work that changes people's lives. Patient zero stories: Every great clinic has those first patients who became raving fans and fueled its growth. Personal satisfaction: PTs experience emotional rewards most careers never touch—gratitude, trust, and transformation. The burnout trap: Feeling stuck or repetitive? You're focusing on the tasks, not the people. The unicorn profession: Physical therapy blends purpose and profitability—helping people while earning well. Lessons & Takeaways Focus on people, not paperwork: Documentation matters, but your attention changes outcomes. Gratitude is the antidote: Burnout fades when you remember the lives you've improved. Connection compounds: One genuine patient relationship can lead to hundreds more. Purpose drives longevity: Treating with empathy keeps you motivated through the grind. Fulfillment is the real paycheck: Emotional impact outweighs hourly reimbursement. Mindset & Motivation Reframe burnout: Every eval is another rep at changing someone's life. Appreciate the mission: You're doing work that directly improves human potential. Compare less, serve more: Other professions might pay more—but few feel this rewarding. Stay grounded in gratitude: Remember why you started and how many people you've helped. Pro Tips for Clinicians Use AI to reclaim presence: Tools like MeetClair AI handle your notes so you can focus on your patients. Check in with your "patient zeros": Reach out to early supporters and thank them for being part of your story. Create community moments: Celebrate wins, share patient stories, and build emotional connection in your clinic. Remember the mission: You're a servant leader—helping people live better, not just move better. Notable Quotes "You're not focusing on the wrong profession—you're focusing on the wrong thing. It's about the people, not the paperwork." "The amount of personal gratification you get from helping others is worth billions." "There are people out there who make more money than you—and they're dead inside. That's not us." "It's a unicorn business: purpose and profit living in the same place." Action Items Shift focus from tasks to people during your next treatment session. Take a moment to reflect on one patient whose life you've changed. Revisit your original motivation for becoming a PT—and write it down. Try an AI scribe like Clair to eliminate distraction and be fully present with patients. Programs Mentioned PT Biz Part-Time to Full-Time 5-Day Challenge (Free): Learn how to replace your income and go full time in your practice. Join here. Resources & Links PT Biz Website Free 5-Day PT Biz Challenge MeetClair AI — Free 7-day trial for PTs About the Host: Doc Danny Matta — physical therapist, entrepreneur, and founder of PT Biz and Athlete's Potential. He's helped over 1,000 clinicians start, grow, and scale successful cash-based practices across the U.S., and is passionate about helping PTs rediscover their purpose and gratitude for this profession.
This week from the PT Breakfast Club, the crew breaks down what Prompt got right at PPS — and what the rest of the profession is still missing. From live streaming to message clarity, slippery UX, and how fuzzy slippers prove your EMR needs a rebuild. Plus, why AI is already reshaping SEO and why PTs need to lean into being experts — not just practitioners.Takeaways:Why emotion beats credentials in PT marketing (and how to use both)What Kelly Clarkson's fuzzy slipper segment teaches us about frictionless UXHow to become "the lift chair guy" and why it mattersWhy most EMRs are still built like it's 2014“Slippery” > Smart — The new bar for your PT clinic's customer experience
Longevity, Lifestyle Medicine & the Next Evolution of Physical Therapy In this episode, Doc Danny Matta explores the growing trend of longevity and lifestyle medicine in physical therapy. From proactive health to performance-based rehab, he explains why the best clinics of the future will focus less on pain treatment and more on helping people live long, high-performing, pain-free lives. Quick Ask If this episode fires you up about the future of physical therapy, share it with another clinician who's ready to break free from the traditional model—and tag @dannymattaPT so he can reshare! Let's help more PTs step into their true potential as leaders in longevity and performance. Episode Summary The longevity shift: More people aged 30–60 are embracing proactive, lifestyle-based health—and they're looking for experts who can guide them. The rise of lifestyle medicine: Functional medicine, med spas, and peptide clinics are exploding, but performance-based PTs can lead this movement with evidence-based care. From reactive to proactive: Patients no longer want to wait until they're in pain; they want to prevent issues and stay active for life. PTs as health quarterbacks: With trust, clinical skill, and holistic understanding, physical therapists can lead the proactive health space. Longevity as opportunity: Building proactive, continuity-based patient relationships benefits the client, the clinician, and the business. Lessons & Takeaways People are seeking change: The public is more aware of health, wellness, and long-term vitality than ever before. Start the conversation early: Set longevity goals with patients during their first visit, not after discharge. Trust is currency: Use your expertise to filter out misinformation and guide patients through the noise. Be proactive, not reactive: Create continuity plans so patients come in to avoid problems, not just fix them. Health is compounding: Small daily changes, reinforced over time, create generational shifts in family health and behavior. Mindset & Motivation Imagine if... You're 60, running your best marathon, playing with your grandkids, and doing it pain-free. Positive framing wins: Inspire patients with what's possible, not fear of what could go wrong. Be the outlier: Longevity isn't luck—it's built through consistent, proactive choices over decades. Lead by example: Your own habits will influence patients and your community more than anything you say. Pro Tips for Clinicians Develop longevity programs: Build memberships or continuity models that focus on performance and proactive care. Educate your team: Make sure every provider knows how to discuss long-term health, not just pain management. Market the lifestyle shift: Use "high performance, pain-free living" as a message that resonates with the modern patient. Invest in business skills: Great care means nothing if your systems can't sustain it—learn marketing, sales, and finance. Notable Quotes "We help people live high-performance, pain-free lives for as long as they want to." "The performance-based PT is the quarterback of proactive health." "Don't undervalue your ability to change lives—people are searching for what we offer." "Imagine if you were the 60-year-old still chasing PRs and playing with your grandkids." Action Items Start proactive conversations with patients in their first session. Develop long-term membership or continuity plans for performance and wellness. Learn to filter misinformation and guide patients toward trustworthy resources. Encourage goal setting around longevity, not just pain relief. Programs Mentioned PT Biz Mastermind: Learn to build sustainable, performance-based cash practices that empower long-term patient success. PT Biz Part-Time to Full-Time 5-Day Challenge (Free): Learn how to replace your income and go full time in your practice. Join here. Resources & Links PT Biz Website Free 5-Day PT Biz Challenge About the Host: Doc Danny Matta — physical therapist, entrepreneur, and founder of PT Biz and Athlete's Potential. He's helped over 1,000 clinicians start, grow, and scale successful cash-based practices across the U.S., and is passionate about helping PTs lead the next generation of proactive healthcare.