Podcasts about PTS

Send us a text if you want to be on the Podcast & explain why!Imagine a world where new personal trainers don't get tossed onto the gym floor with a textbook and a shrug. We take on a bold thought experiment: what if personal training operated inside an insurance-backed, supervised system—more like a residency—so rookies could learn under experienced clinicians, earn steady pay, and develop real confidence before jumping into premium coaching?We start by pulling apart the broken pipeline: pass a multiple-choice exam, struggle to get hired by high-end clubs that want experience, then get thrown to the sharks at volume gyms with no mentorship. That pathway erodes confidence, confuses pricing and assessments, and drives injuries and burnout. We contrast it with the physical therapy model—formal education, supervised clinical hours, high patient volume—that, despite flaws, reliably builds baseline competence. Then we map a practical version for fitness: structured hours, interdisciplinary collaboration with PTs and physicians, and case-based learning focused on strength, behavior change, and safe progressions.From there, we connect the dots to career capital. A couple of years in an insurance-based setting creates the reps and feedback loops trainers need to command premium rates, move into respected clubs, and branch into online coaching or entrepreneurship. Clients benefit too—especially those facing obesity and metabolic disease—because coaching happens within a medical team that aligns goals, scope, and communication. We also get honest about the barriers: certification companies and big-box incentives aren't built for mentorship, and red tape is real. But if fitness wants respect as an allied health profession, supervised practice and clearer standards are the way forward.If you're a coach who's felt lost after a cert, a PT curious about partnering with trainers, or a gym owner who wants to reduce churn and raise quality, this conversation lays out a path that puts learning and client outcomes first. Subscribe, share with a coach who needs a roadmap, and drop your take: should personal training move toward a supervised, insurance-backed model?Want to ask us a question? Email email info@showupfitness.com with the subject line PODCAST QUESTION to get your question answered live on the show! Our Instagram: Show Up Fitness CPT TikTok: Show Up Fitness CPT Website: https://www.showupfitness.com/Become a Personal Trainer Book (Amazon): https://www.amazon.com/How-Become-Personal-Trainer-Successful/dp/B08WS992F8NASM / ACE / ISSA study guide: https://www.showupfitness.com/collections/nasm

Longevity, Cash PT, and the $8 Trillion Opportunity You Can't Ignore In this episode, Doc Danny Matta breaks down why the global shift toward longevity is one of the biggest opportunities cash-based physical therapists will see in their careers. He shares real-world examples from high-end longevity models, explains why proactive, long-term health programming is exploding, and shows how cash PTs are uniquely positioned to lead this space. Quick Ask If this episode gets your wheels turning about longevity and long-term care, share it with another clinician who needs to hear it—and tag @dannymattaPT so he can reshare it. Episode Summary Patient experience as an edge: While competitors step out mid-session to finish notes, you can stay fully engaged by using Clair, an AI scribe that handles documentation instantly. Operational advantage: Clair gives you more time for follow-ups, planning, and patient touchpoints—leading to better retention and more efficient operations. Danny's background: Staff PT, active duty military PT, cash practice founder, seller, and now founder of PT Biz, which has helped 1,000+ clinicians start, grow, and scale their own cash practices. The longevity trend: Patients are realizing they'll live longer and want to be proactive, not reactive, about their health and performance. 10x-style models: Peter Attia's "10x"/10 Squared-type gym in Austin employs performance clinicians doing assessments, hands-on care, and programming over months and years at premium pricing. Equinox Longevity: Equinox launched a longevity offering priced around $35,000–$45,000 per year, combining assessments, bloodwork, training, and bodywork. Market validation: Big brands like Equinox don't roll out programs like this without deep market research—there is clear demand. The $8 trillion forecast: A UBS report projects the global longevity market could reach roughly $8 trillion by 2030. High continuity, low volume: Danny's friend running a longevity-focused model only needs ~30–40 new patients per year because clients stay for years. LTV over churn: With long-term, continuity-based care, you don't need a constant flood of new patients—you need strong retention and deep relationships. What these programs include: Long-term programming, movement and performance assessments, VO2 max testing, force plate work, blood panel interpretation, and lifestyle coaching around sleep, nutrition, and stress. Why cash PT is perfect for this: No insurance rules; you can spend an hour on sleep, stress, or habit coaching if that's what the patient needs. Visual differentiation: Cash clinics often look and feel like a high-performance lab or gym—nothing like a crowded hospital outpatient clinic. Community and referrals: Patients in long-term programs naturally talk about what they're doing and pull friends and family into your ecosystem. Tech as a differentiator: Tools like force plates, VO2 testing, structured assessments, and periodic retests make progress visible and drive buy-in. Standardizing longevity in cash PT: Danny sees longevity as a pillar every successful cash practice will eventually integrate in some form. Not one-size-fits-all: You can build your own version—solo, with a functional medicine group, or as part of a broader performance ecosystem. Lessons & Takeaways Longevity is a macro trend: People know they're going to live longer and want to invest in staying active, capable, and independent. Continuity beats volume: A few dozen long-term clients can support a strong business if they stay with you for years. Cash PT has structural advantages: You're not limited by insurance codes, visit caps, or what a payer thinks is "medically necessary." Data builds trust: Objective testing plus retesting makes progress real and keeps clients engaged. Longevity is "sticky" business: Once people see value in long-term health, they're less price sensitive and more loyal. Early adopters benefit most: Clinics that build longevity offerings now get ahead of a trend that large systems are just starting to chase. Mindset & Motivation Think in decades, not visits: Stop viewing patients as "10-visit plans" and start thinking in 5–10 year relationships. See yourself as a guide, not a fixer: You're not just solving pain—you're guiding someone's health span and performance over time. Health is real wealth: For your patients and for you—longevity work aligns your business model with what truly matters. Don't wait for permission: You don't need a big brand or hospital system to validate this for you; the demand already exists. Pro Tips for Clinic Owners Start with what you know: Build a simple longevity track around your existing strengths: strength, mobility, running, or performance. Add one objective test: Integrate VO2 testing, force plate jumps, or standardized movement screens with baseline + retest cycles. Layer in basic lifestyle coaching: Learn enough about sleep, stress, and nutrition to guide your patients or partner with someone who can. Use tech wisely: Don't buy everything at once—choose tools you'll actually use and that support your specific model. Leverage an AI scribe: Implement Clair so documentation doesn't steal time from long, relationship-based care. Notable Quotes "People are realizing they're going to live longer—and they want to be proactive, not reactive." "If a giant like Equinox is rolling out a $40,000-a-year longevity program, they've done the research. The demand is there." "My buddy needs 30 to 40 new patients a year. That's it. What game do you want to play?" "Cash-based PTs are uniquely positioned to capitalize on this trend—we're not handcuffed by insurance." "Health is real wealth. If you're not healthy, it doesn't matter how much money you have." Action Items Audit your current services: where could you naturally extend into long-term, proactive care? Sketch a simple 6–12 month "longevity track" for your ideal client, including assessments and retests. Identify one piece of tech or testing you could add to make your results more objective and compelling. Look for local partners (functional medicine, labs, coaches) who could complement your skill set. Consider using Clair to free up time so you can deepen relationships instead of chasing notes. Programs Mentioned PT Biz Part-Time to Full-Time 5-Day Challenge (Free): Learn exactly how much income you need to replace, how many people you need to see, and the specific strategies to go from side hustle to full-time practice owner. Join here. Resources & Links PT Biz Website Free 5-Day PT Biz Challenge MeetClair AI — Free 7-day trial for PTs About the Host: Doc Danny Matta — physical therapist, entrepreneur, and founder of PT Biz and Athlete's Potential. He's helped over 1,000 clinicians start, grow, scale, and sometimes sell their cash practices, and he's passionate about helping PTs build businesses that support long-term health and real financial freedom.

PTs talk about business education like it's Bigfoot — everyone says it exists, nobody has actually seen it. So Jimmy McKay and David Fathalikhani decided to stop waiting for someone else to build it.In this episode, they break down the creation of the first crowd-sourced, free MBA-style curriculum for physical therapists, launching January 1, 2026.You'll hear:How one LinkedIn post attracted dozens of volunteer instructorsWhy PTs struggle with business (fear, uncertainty, no roadmap)How the year-long curriculum is structured (monthly themes + weekly micro-lessons)Why finance, operations, leadership, culture, law, and real estate must be part of PT educationWhat PTs can finally learn that DPT programs never had time to teachHow the entire project stays free and open to the professionWhether you're launching a cash practice, growing a clinic, or just want to understand the business of healthcare, this is the foundation for everything that comes next.

Send us a textWe're starting our Top 5 Episodes of 2025 with an interview that showed up in your downloads all year long. It's earned the #5 spot, and today we're bringing it back for another listen. Enjoy! Too often, people living with and beyond cancer are sidelined from fitness—not because they can't exercise, but because programs aren't designed with their unique needs in mind. In this episode, Elise talks with Dr. Kaci and Dr. Reed Handlery, PTs, about building inclusive, sustainable community-based programs for people with mobility challenges—including those living with and beyond cancer. From the CSM stage to real-world community impact, Kaci and Reed share how they're creating inclusive, adaptable programs that meet patients where they are—and empower them to go further. We covered:The role of seated, high-intensity movement for oncology patientsHow to adapt exercise creatively for mobility impairments and other barriersWhat it takes to build and sustain inclusive fitness programs in your communityHow to identify and empower community champions to keep patients engagedAnd best of all: you'll be inspired to rethink what's possible in your exercise prescription—inside and outside the clinic.Listen now to discover how you can bring this innovative, adaptable approach to your oncology patients!Follow TheOncoPT on Instagram.Follow TheOncoPT on LinkedIn.

The Christmas Tree Lot, the Steak, and Why the Hard Part Is What Makes It Worth It In this episode, Doc Danny Matta shares a story about a Christmas tree lot in Columbus, Georgia, the best steak he's ever eaten, and how hard work—and the struggle that comes with it—makes success and reward deeply meaningful. He connects that experience to clinic ownership, growth, and why building a successful cash practice is supposed to be hard. Quick Ask If this episode helps you reframe the hard parts of business, share it with another clinician who's grinding through a tough season—and tag @dannymattaPT so he can reshare it. Episode Summary Documentation pain: The #1 complaint on satisfaction surveys is clinicians hating to write notes. Clair AI scribe: Clair has been trained specifically for PTs to write high-quality notes, like a meticulous student in the corner capturing everything. Time freedom: Using Clair allows clinicians to reclaim hours of documentation time and spend it with family, hobbies, or simply resting. Danny's background: Staff PT, active duty military PT, cash practice founder, seller, and founder of PT Biz, helping 1,000+ clinicians build cash practices. The Christmas tree lot job: As a teenager in Columbus, GA, Danny and his brother took a sketchy, hard manual-labor job at a Christmas tree lot near Fort Benning. Uncertain payoff: The owner warned them they'd only get paid if they worked hard—and not until the end of the season. Hard work in the cold: Long days hauling trees, sawing, tying them to cars, all while smelling Texas Roadhouse across the street they couldn't yet afford. Finally getting paid: On the last day, the owner pulled out a wad of cash, paid them what he owed, and even gave them a bonus for working hard. The greatest steak ever: They walked across the street to Texas Roadhouse, ordered the most expensive steak, and it remains the best steak Danny's ever had—because of what it represented. Meaning through struggle: The steak wasn't special because of the restaurant; it was special because of the work it took to earn it. Business parallel: The hard parts of clinic ownership—slow growth, cash stress, buildouts, staffing—are what make the wins meaningful. Normalizing struggle: Building a successful clinic that changes your life and your family's life should not be easy. Celebrate wins: Most entrepreneurs power past achievements without celebrating; Danny argues you need to mark the "steak moments." Reframing frustration: Instead of "Why is this so hard?" shift to "It's supposed to be hard—and that's why it will feel incredible when it works." Lessons & Takeaways Hard work makes reward meaningful: Wins feel better when they're earned through discomfort, sacrifice, and persistence. You need contrast: Without the "shitty stuff," victories don't stand out—you need struggle to appreciate success. Business is not meant to be easy: A clinic that creates time and financial freedom will demand hard things from you. Struggle is not a sign you're failing: It's a sign you're doing something significant and transformative. School and business are similar: Graduation and growth feel good precisely because the journey is challenging. Positive reinforcement matters: Celebrating wins keeps you moving through the next tough stretch. Mindset & Motivation Embrace the hard: Instead of resenting the grind, accept that it's the price of a different life. You're not broken: Being tired, stretched, and challenged doesn't mean you picked the wrong path. Remember what's at stake: A successful clinic can change your family's finances, your time, and your identity. Reframe the question: Move from "Why is this so hard?" to "Who am I becoming because I'm doing hard things?" Use the steak moment: Have a tangible reward in mind—your version of Texas Roadhouse—to look forward to after big milestones. Pro Tips for Clinic Owners Automate documentation: Use Clair to remove hours of note writing and free up time for life outside the clinic. Define your "steak": Choose a specific reward (trip, dinner, purchase) you'll give yourself after a big business milestone. Track your wins: Keep a running list of milestones reached so you can look back and see your progress. Expect friction: When something feels hard, remind yourself: "This is exactly what I signed up for." Build celebration into your plan: Schedule a pause to celebrate when you hit revenue, hire, or space goals. Notable Quotes "If you don't have the shitty stuff, then it doesn't feel very good whenever you get the good stuff." "Why would something that changes your life be easy?" "Anything meaningful—like a successful clinic—should be hard." "If you can just reframe from 'Why is this hard?' to 'This is supposed to be hard,' it changes everything." "The hard part is what makes the win feel like the greatest steak you've ever had." Action Items Identify one current "hard thing" in your business and consciously reframe it as part of what makes your future success meaningful. Pick a specific reward you'll give yourself when you hit your next major milestone. Write down three big wins you've already earned and how hard you worked for them. Consider trying Clair for a 7-day free trial to reclaim documentation time. Share this story with a spouse, partner, or friend so they understand why you're pushing through the hard season. Programs Mentioned PT Biz Part-Time to Full-Time 5-Day Challenge (Free): Get crystal clear on how much money you need to replace, how many people you need to see, and the strategies to go from side hustle to full-time practice owner. Join here. Resources & Links PT Biz Website Free 5-Day PT Biz Challenge MeetClair AI — Free 7-day trial for PTs About the Host: Doc Danny Matta — physical therapist, entrepreneur, and founder of PT Biz and Athlete's Potential. He's helped over 1,000 clinicians start, grow, scale, and sometimes sell their cash practices and is dedicated to helping PTs build businesses that create true time and financial freedom.

Send us a textThe glossy reels say “global help.” The insiders tell a different story. We sit down with director Mitch Brisker to map how Scientology reengineered Narconon after multiple deaths, shifted operations from the secretive International Base to Los Angeles, and used a made-for-TV sheen to mask liability and control. Mitch was there through the rewrites, the SMP launch, and the clampdowns—and he explains how the organization manufactures impact with paid “PSAs,” inflated statistics, and a media pipeline that looks impressive but rarely reaches real audiences.We pull back the curtain on the Hole and the daily mechanics of punishment: segregated meal times, frog-marched lines of staff, and the phrase “PTS to the middle class” used to shame normal life choices. Mitch charts the rise and fall of key enforcers, including leaders who went from running a 300-person studio to sewing buttons in a laundry building. He also walks us through the film lab that out-resolved Hollywood with Kodak's help, yet sat underused because it served only in-house projects—a perfect metaphor for a system obsessed with control over outcomes.Then there's the archive project: CST vaults sealing Hubbard's writings on etched plates and lectures on gold records, complete with a hand-cranked, solar-capable player. The goal was legitimacy and permanence; the result feels like doomsday optics. Meanwhile, AI models learn from what the world actually watches, which means critical reporting increasingly shapes public understanding while official channels stagnate. If you've wondered how Scientology really works—from Narconon lawsuits to SMP's internal culture and those mountain vaults—this conversation connects the dots with first-hand detail.Enjoy the episode, share it with someone curious about high-control groups, and leave a review to help others find the show. Subscribe for more deep dives into the stories mainstream PR won't tell.Support the showBFG Store - http://blownforgood-shop.fourthwall.com/Blown For Good on Audible - https://www.amazon.com/Blown-for-Good-Marc-Headley-audiobook/dp/B07GC6ZKGQ/ref=tmm_aud_swatch_0?_encoding=UTF8&qid=&sr=Blown For Good Website: http://blownforgood.com/PODCAST INFO:Podcast website: https://www.buzzsprout.com/2131160 Apple Podcasts: https://podcasts.apple.com/us/podcast/blown-for-good-behind-the-iron-curtain-of-scientology/id1671284503 RSS: https://feeds.buzzsprout.com/2131160.rss YOUTUBE PLAYLISTS: Spy Files Playlist: https://www.youtube.com/playlist?list=PLWtJfniWLwq4cA-e...

Guest: Kathryn (Kati) C. R. Knudsen, PT, MPT, CNT, PCS, DCS, CLEEarn 0.1 ASHA CEU for this episode with Speech Therapy PD: https://www.speechtherapypd.com/courses/pts-and-feeding-in-the-nicuDid you know Physical Therapists can play a vital role in feeding and PO readiness in the NICU? They sure can! If you're curious about the unique expertise they bring to the table, this episode is for you.Join Michelle Dawson, MS, CCC-SLP, CLC, BCS-S, as she chats with Kathryn C. R. Knudsen, PT, MPT, CNT, PCS, DCS, CLE—affectionately known as “Kati”—a NICU PT with more than 25 years of experience. Kati shares her journey into neonatal care, explores the specialized training PTs receive to support oral readiness, and offers insight into how they help caregivers who are learning to chest feed or bottle feed their little ones.You'll also hear about the effects of Neonatal Opioid Withdrawal Syndrome (NOWS) on feeding development and how collaborative care between SLPs and PTs can make a real difference. This episode is a powerful example of interprofessional teamwork, with the shared goal of helping babies and caregivers thrive.Show Notes:Find Local Assistance: https://www.findhelp.org"Welcome to Holland" Poem: https://www.emilyperlkingsley.com/welcome-to-hollandAbout the Guest: Kati Knudsen has practiced as a pediatric physical therapist since 1996 and as a therapist in the NICU since 1999. Kati served as lead therapist for two NICUs at sister hospitals in Portland, Oregon for 10 years, and continues to work per diem for these hospitals while serving as an account manager for Dr. Brown's Medical. She has obtained certifications in neonatal therapy, pediatric physical therapy, lactation education, neurodevelopmental treatment, infant massage, developmental care, and transportation of children with special needs to better support infants and families. Kati has published articles about support for preterm and medically fragile infants and spoken nationally and internationally on improving the care of infants in the NICU. Kati serves as the therapy representative on the Vermont Oxford Network Multidisciplinary Advisory Council and is a founding member, past co-chair, and past treasurer of the Neonatal Therapy Certification Board. Kati saw patients in NICU follow-up clinic for more than 25 years where she also helped to redesign care to make it more accessible to families. Kati's overall goal with her professional activities is to support improved long-term outcomes for medically fragile infants and their families.Follow First Bite: https://linktr.ee/FirstBitePodcast?utm_source=linktree_profile_share<sid=1571047e-c5cf-4d4a-8cc6-08ec5871aeb5Spotify: https://open.spotify.com/show/36kfA1xbU156vHPilALVoJ?si=c187e347d3984b45Apple Podcasts: https://podcasts.apple.com/us/podcast/first-bite/id1399630680

In this electrifying episode of the Will Power Podcast, we break down a historic legislative victory in Utah that designated Physical Therapists as primary care providers for all musculoskeletal (MSK) disorders—the first state in the nation to do so!Our guest, Brad Powell, Physical Therapist, entrepreneur, and host of "The Healthcare Revolution" podcast, was a key changemaker in this movement. He shares his incredible journey—from recovering from severe motocross injuries to leading the charge to elevate the physical therapy profession.Brad reveals the detailed strategies used to achieve this legislative success, overcome internal professional resistance, and build a thriving, mission-driven private practice, Foundation Physical Therapy.This is more than just a legislative update, it's a call to action for all physical therapists, occupational therapists (OT), and speech-language pathologists (SLP) to claim their rightful roles as doctors in the community and musculoskeletal leaders. Learn how embracing your value can create a profitable practice and change patients' lives on a greater scale.Key Takeaways from This EpisodeThe Utah Law: Learn the details of the groundbreaking bill that designates PTs as the initial point of entry for MSK disorders, effectively establishing them as primary care providers in this domain. Reclaiming PT's Role: Why physical therapists are uniquely positioned to lead the musculoskeletal industry and how this change benefits patients by avoiding unnecessary delays and costs. Overcoming Resistance: Brad discusses the challenge of getting buy-in, noting that the most resistance often came from within the physical therapy profession itself. Diagnostic Accuracy: Brad cites research showing PTs are highly accurate in diagnosing MSK conditions, nearly matching orthopedic surgeons, making a compelling case for Direct Access and primary care status. The Future is Prevention (Medicine 3.0): The shift towards focusing on prevention and longevity, where PTs play a critical role in proactive health management. Building a World-Class Practice: Strategies for scaling a practice, including creating internal growth pathways (Master Clinician, Clinic Director), unlimited C/E budgeting, and an employee NPS of 9.2. The Power of Serving: How focusing on genuinely serving people and creating an "attractive" company culture is the ultimate recruiting and marketing strategy. If you are a PT, OT, or SLP passionate about the future of your profession, share this episode on your social media and with your colleagues! Brad and the host issue a plea to amplify this message and help drive the national revolution in healthcare.Send us a textVirtual Rockstars specialize in helping support or replace all non-clinical roles.Learn how a Virtual Rockstar can help scale your physical therapy practice.Subscribe here to our completely free Stress-Free PT Newsletter for your weekly dose of joy.

The “Best Fake PT on LinkedIn” is back.Hunter McWhorter joins us to talk messaging, longevity, branding, wellness, collaboration, and why PTs are standing in front of a trillion-dollar wave without a surfboard.You'll hear:• Why gyms are quietly eating PT's lunch• What Farmer's Dog can teach PTs about messaging• Why clear communication = survival in 2026• Why PT desperately needs more outsiders• Supplements, stigma & hot takes• Collaboration > competitionPlus:Sponsor shoutouts from Brooks IHL (Residencies/Fellowships) and Empower EMR, and a PSA for Team Gleason.Share with a colleague who needs better messaging in their life.

What if moving to a new town could be the perfect opportunity to start over—not just personally, but professionally? That's exactly what Courtney Welch, founder of Champion Speech Therapy in North Port, Florida, did when she decided to take control of her career and open her own private practice.Courtney is a speech-language pathologist and owner of Champion Speech Therapy, she has been in the field for 9 years and nearly 2 years as a private practitioner. She specializes in adult rehabilitation, including clients with Parkinson's disease, aphasia, swallowing disorders, and head and neck cancer recovery.Her approach combines evidence-based treatment with compassion and accessibility, serving a population often overlooked in outpatient rehab.Courtney always thought she'd be a teacher, but while working at a retirement community during college, she discovered her love for the older population and found her true calling in speech-language pathology. After years in skilled nursing and hospital-based outpatient care, multiple moves forced her to start over again and again—until she began to feel exhausted from jobs that limited her time off and schedule. That's when she found the Private Practice Bootcamp and later the Start Your Private Practice Program, deciding it was time to build something of her own.In this episode, Courtney shares everything starting from when she launched Champion Speech Therapy, she had no local connections. But she quickly realized her small town lacked any outpatient speech therapy services—making her the perfect person to fill that gap. With determination and a stack of flyers, she introduced herself to local doctors, OTs, PTs, and home health agencies. Within one week, she landed her first five referrals—proof that her leap of faith was exactly what her community needed.In Today's Episode, We Discuss:The moment she realized she couldn't take “one more job” working for someone elseWhat it's like starting a practice in a brand-new communityHow she found her first clients with simple grassroots marketingWhy she loves serving adults with Parkinson's, aphasia, and cancer rehabHer journey from 100% mobile therapy to a co-working office spaceCourtney's story proves that you don't need a marketing degree, a big city, or years of business experience to succeed—you just need the courage to start. By combining persistence, compassion, and a willingness to learn, she built a thriving private practice from the ground up in a brand-new town.Ready to take control of your career and start your own private practice—just like Courtney did? The Start Your Private Practice Program gives you the roadmap, resources, and support to get started. Learn more at www.StartYourPrivatePractice.com.Whether you're just starting or ready to grow, I can help you create a practice that gives you freedom, flexibility, and fulfillment. Visit www.IndependentClinician.com to learn more.Resources Mentioned:Check out her website: championspeechfl.comWhere We Can Connect: Follow the Podcast:

The Hardest Hire: How to Nail Your First Staff Clinician in a Cash PT Clinic In this episode, Doc Danny Matta explains why your first staff clinician is the hardest hire you'll ever make—and how to do it the right way. He breaks down why your business looks risky from a candidate's perspective, why most PTs are wired for security (not startups), and how to sell the future vision of your clinic instead of apologizing for your current "shitty little room." Quick Ask If this episode helps you think differently about hiring and leadership, share it with another clinic owner who's gearing up for their first hire—and tag @dannymattaPT so he can reshare it. Episode Summary Clair keeps you present: AI scribe Clair lets you focus 100% on patients instead of your EMR, improving rapport and outcomes. Time and outcomes: Better attention in the session = better engagement, better buy-in, and better clinical results. Danny's background: Staff PT, active duty military officer, cash practice founder, seller, and now CEO of PT Biz, helping 1,000+ clinicians build cash practices. The hardest hire: Your first staff clinician is the toughest hire you'll ever make. Why it's so hard: Your business looks risky—small sublease, no track record, limited capital, and no big benefits. PT personality problem: Most PTs are risk-averse, security-driven, and not naturally entrepreneurial. The failed first hire story: Danny flew in a phenomenal clinician and his fiancée to see their rough CrossFit sublease in Atlanta—she wasn't impressed, and they turned down the job. Vision vs. reality: Danny saw a future seven-figure clinic; they saw one small room in a sketchy area. Why candidates say no: From their side, it means relocating, taking on more risk, and joining an unproven business. What you're really selling: Not "what the clinic is today" but "where the clinic is going in 5–10 years" and their role in that story. First hire profile: The person who says yes is usually more comfortable with risk—and more likely to eventually start their own thing. Turnover isn't a failure: Early clinicians who leave often still move the business forward and become success stories you're proud of. Credibility boost: Having more than one clinician builds brand trust, shows the clinic is bigger than one personality, and validates the model. Leadership mistake: Danny used to think "that's what the money's for" (Mad Men style) instead of appreciating the risk people were taking on him. Respect the risk: Your first hire is betting on your vision—treat that with gratitude, not entitlement. Hardest growth cycle: The most brutal stage is going from solo to first clinician and toward standalone space—not later multi-location growth. Cash flow and stress: Hiring, ramping up schedules, and surviving turnover during this phase can feel like a gut punch. Lessons & Takeaways Your clinic looks risky to candidates: No benefits, no track record, small space, and uncertain schedule feel like red flags to security-driven PTs. Don't take "no" personally: Risk-averse people saying no to a risky offer is normal, not a reflection of your worth. Sell the vision, not the room: You must paint a clear picture of what the clinic will become and how they'll be part of it. First hires may not stay long-term: Risk-tolerant people who join early often go on to open their own practices—and that's okay. Early hires still matter: They help build the brand, establish a second schedule, and prove your model works beyond just you. Appreciation beats "that's what the money's for": You're not doing them a favor—they're taking a chance on your unproven business. Growth requires new skills: The owner you are at solo stage is not the same owner you must become with staff. Mindset & Motivation Respect the leap: That first clinician is making a bigger jump than you think—especially if they're moving states. Stay future-focused: Your job is to keep your eyes—and theirs—on where the clinic is going, not just today's rough edges. Expect churn: Some early hires will leave; it's part of the entrepreneurial cycle, not a personal betrayal. See the hard stage for what it is: The first growth cycle is supposed to feel heavy; it builds your capacity as a leader. Be proud of those who outgrow you: Former employees who go on to open clinics are part of your legacy, not your failure. Pro Tips for Clinic Owners Use an AI scribe: Implement Clair so you and future staff can stay fully present with patients and avoid note fatigue. Practice your "vision pitch": Be able to clearly explain where your clinic will be in 5–10 years and what "employee #1" means. Be honest about the tradeoffs: Don't oversell security—sell autonomy, growth, impact, and the excitement of building something. Show appreciation early and often: Make it clear you understand and value the risk they're taking by joining you. Plan for turnover: Assume that some early hires will leave and build systems that outlast any one person. Notable Quotes "The hardest hire you'll ever make is your first staff clinician." "To most candidates, your business looks risky. Small space, no track record, no benefits—that's their reality." "You're not selling them on what the business is today. You're selling them on what it's going to be in 5 or 10 years." "Your first hire is taking a risk on you. Respect that. Appreciate that. Don't act like they owe you." "The solo-to-first-clinician growth cycle is where most people quit. It's also where you grow the most." Action Items Write out a clear, compelling vision story of where your clinic will be in 5–10 years. Audit your current offer: pay, benefits, schedule, growth—what's truly attractive to a candidate? Practice your "employee #1" pitch out loud before your next interview. List three ways you can show more appreciation to current or future staff. Consider using Clair to reduce documentation friction before you bring on your first or next clinician. Programs Mentioned PT Biz Part-Time to Full-Time 5-Day Challenge (Free): Get ultra clear on how much money you need to replace, how many people you need to see, and the strategies to go from side hustle to full-time practice owner. Join here. Resources & Links PT Biz Website Free 5-Day PT Biz Challenge MeetClair AI — Free 7-day trial for PTs About the Host: Doc Danny Matta — physical therapist, entrepreneur, and founder of PT Biz and Athlete's Potential. He's helped over 1,000 clinicians start, grow, scale, and sometimes sell their cash practices, and is committed to helping PTs build businesses that create true time and financial freedom.

In this episode, Jimmy sits down with the legendary Dr. Gail Deyle — clinician-scientist, mentor, and one of the most cited researchers in orthopaedic manual physical therapy.Dr. Deyle breaks down:The defining trait of clinicians who excel after fellowshipWhat separates great mentors from good onesReal-world stories of PTs catching critical medical conditionsThe biggest mistake clinicians make in their early reasoningWhy MSK health is a global opportunity for PTsHow clinicians can start contributing to researchThe power of collaboration between clinicians and research facultyA concise but insight-rich conversation with one of the most respected voices in the profession.00:00 – Intro: Why Dr. Gail Deyle is a PT legend  00:36 – Welcoming Gail + Reno conference gambling banter  01:15 – What trait predicts fellowship success?  02:36 – Seeing former mentees grow into experts  03:24 – What makes a great mentor?  04:43 – PTs as frontline diagnosticians  06:48 – Real examples: PTs catching serious conditions  08:22 – The biggest unlock in advanced clinical reasoning  10:04 – Making implicit reasoning explicit  11:35 – Communication, feedback & the mentor/mentee relationship  12:00 – PTs as an untapped force in global MSK health  13:10 – Red light / green light: habits to stop and start  14:55 – Dr. Deyle named in the top 2% of cited researchers  15:28 – Why clinicians should participate in research  15:48 – Closing

Little Rooms: Why Scrappy Starts Create Standout Cash PT Clinics In this episode, Doc Danny Matta unpacks a simple but powerful idea inspired by Andre 3000's Rock & Roll Hall of Fame speech: "Little rooms. Great things start. Little rooms." He connects Outkast's legendary basement studio—The Dungeon—to the tiny subleased spaces where most cash PT clinics begin, and shows why those gritty starts are not a disadvantage, but an asset that sharpens your skills, your story, and your impact. Quick Ask If this episode encourages you to see your "little room" differently, share it with another clinician who's thinking about starting or growing a practice—and tag @dannymattaPT so he can reshare it. Episode Summary AI scribe advantage: Clair saves staff clinicians ~6 hours per week, freeing up time for patient visits and revenue growth. Math of time: Even 3 extra visits per week at $200/visit adds roughly $30,000/year in revenue per clinician. Little rooms concept: Inspired by Andre 3000's "little rooms" quote and Outkast's early days recording in The Dungeon. Outkast's origin: Teenagers making music in a carpet-lined basement in a rough Atlanta neighborhood, with no funding and no guarantees. Clinic parallels: Most cash PT clinics start in tiny, imperfect subleased spaces with limited resources. Danny's first space: A sketchy CrossFit sublease with break-ins, rats, building shutdowns, and bad client experience—but strong outcomes. Skill as your differentiator: In a little room, you can't hide behind fancy equipment or build-outs—your outcomes are the product. Art, not just career: Obsessing over outcomes, studying cases, seeking mentorship, and treating PT like your craft is what gets you out of the small room. Word-of-mouth "virality": When your results are unique, people can't help but talk about you—just like people shared Outkast's early music. Growth phases: Start gritty & clinical, then evolve into a real business owner—leader, hirer, systems builder, and operator at scale. Lessons & Takeaways Everyone starts small: Basements, garages, subleases, apartment gyms—"little rooms" are the norm, not the exception. Your environment doesn't define you: A rough space does not limit your upside if your outcomes are excellent. Constraints create creativity: Limited resources force you to get scrappy, sharpen your craft, and focus on what really matters. Obsess over outcomes: Losing sleep over stalled cases, studying, and improving is part of turning PT into your art. Your story is an asset: The weird, stressful, funny early days become the part of your story people remember and root for. New phase, new skills: Once you're busy, the game shifts from being a great clinician to becoming a strong owner and leader. Mindset & Motivation Don't be ashamed of your "shitty little room": No windows, rats, sketchy parking lots—it's all part of your origin story. Treat PT like art: Outcomes and the way you care for people should matter to you at a deeper level than "just a job." You can't hold talent down: Great outcomes and care are like a beach ball underwater—eventually they pop to the surface. Respect the grind: The start is hard and scary—but also fun, intense, and memorable. Remember where you came from: If you're in a bigger clinic now, don't forget to tell the story of your little room—it makes you relatable. Pro Tips for Clinic Owners Leverage an AI scribe: Use tools like Clair to pull 5–6 hours/week off your clinicians' plates and reinvest that time into patients or higher-level work. Focus on outcomes first: Before worrying about decor and equipment, make sure your results are undeniably better than the clinic down the street. Document your story: Take photos, jot notes, and remember the early days—you'll use this later in marketing, branding, and leadership. Invest in yourself: Study, read, get mentorship, and ask for help on tough cases—your skill set is your first real "marketing budget." Level up as you grow: Once your schedule is full, actively learn hiring, leadership, finance, systems, and SOPs. Notable Quotes "Little rooms. Great things start. Little rooms." – Andre 3000 "If you're in a little room, you can't hide your skill set. You have to be really good at what you do." "Your product is you. You need to obsess over it. It's got to be your art, not just your career." "You can't hold talent down. It's like trying to push a beach ball underwater—it's going to pop up eventually." "Don't be ashamed of your shitty little room with no windows and a rat above your head. Everybody's got to start somewhere." Action Items Run the math on your time: how many extra visits could you add with an AI scribe like Clair? Audit your outcomes: are your results meaningfully better than your local competition? Write down your "little room" story: where did you start, and what did you have to overcome? Commit to one learning action this week: a course, article deep dive, or mentor conversation about a tough case. If you're on the fence about starting, accept that your first space will be small—and start planning anyway. Programs Mentioned PT Biz Part-Time to Full-Time 5-Day Challenge (Free): Get crystal clear on how much money you need to replace, how many people you need to see, and the strategies to go from side hustle to full-time. Join here. Resources & Links PT Biz Website Free 5-Day PT Biz Challenge MeetClair AI — Free 7-day trial for PTs About the Host: Doc Danny Matta — physical therapist, entrepreneur, and founder of PT Biz and Athlete's Potential. He has helped over 1,000 clinicians start, grow, scale, and sometimes sell their cash practices, and is passionate about helping PTs turn their craft into true time and financial freedom.

Send us a textA holiday shouldn't require a stopwatch. We open up about what Thanksgiving and Christmas looked like inside Scientology's Sea Org—15-minute meals stretched to 45, staged fireplace photos mailed home as “proof of life,” and a steady drumbeat that family time was off-purpose. While most people are baking pies and booking flights, we were filing petitions, dodging “PTS” labels, and watching “important” church holidays turn into sales marathons dressed up as celebrations.We break down the difference between civilian Scientologists and Sea Org life, from catalog-driven “gifting” and CD Walkmans to the annual wave of winter illness used to justify investigations and denied leave. You'll hear how “beer and cheese parties” shrank into warm soda and crackers, why big events like Hubbard's birthday and the IAS anniversary outranked Thanksgiving and Christmas by design, and what it does to your sense of money when a $100 bonus feels like oxygen and disappears in a single sweater at an outlet mall.Then we pivot to rebuilding: hosting sprawling Thanksgivings, creating photo books full of candid chaos, teaching our kids that dinner together is normal, and finding joy in small traditions that don't need permission. We also share practical, low-drama ways to reach relatives still inside—letters that avoid triggers, steady updates, standing invitations—plus why consistency matters even when you get no reply. If you're navigating disconnection or planning your own exit, you're not alone. The Aftermath Foundation and survivor networks have your back.Listen to reflect, learn, and maybe rethink what you want your holidays to mean. If this resonated, subscribe, share with a friend who needs it, and leave a review to help more people find the show. Your support helps us keep telling the stories others try to hide.Support the showBFG Store - http://blownforgood-shop.fourthwall.com/Blown For Good on Audible - https://www.amazon.com/Blown-for-Good-Marc-Headley-audiobook/dp/B07GC6ZKGQ/ref=tmm_aud_swatch_0?_encoding=UTF8&qid=&sr=Blown For Good Website: http://blownforgood.com/PODCAST INFO:Podcast website: https://www.buzzsprout.com/2131160 Apple Podcasts: https://podcasts.apple.com/us/podcast/blown-for-good-behind-the-iron-curtain-of-scientology/id1671284503 RSS: https://feeds.buzzsprout.com/2131160.rss YOUTUBE PLAYLISTS: Spy Files Playlist: https://www.youtube.com/playlist?list=PLWtJfniWLwq4cA-e...

Join Stephen and Jake on The ToosDay Crue as they welcome US Army Retired 1SG Will Eller, an EOD veteran, firearms and situational awareness instructor, and community enabler. Will shares his journey from the Gulf War to deployments in Bosnia and Serbia, and the lessons learned through service, family, and life after the military.

Join me with Adael Bryant—soldier, elite fighter, Krav Maga, Muay Thai, and BJJ martial artist—as he reveals the raw truth behind combat, trauma, and inner war. Discover why Warrior Nation exists: to rebuild men and women with strength, discipline, purpose, and unbreakable brotherhood. No warrior walks alone. In this podcast interview we also discuss EP, executive protection work as Bryant and myself have worked on many protection details through our security company in Jerusalem, BHS. We share some secrets of our trade and behind the scenes tips for security professionals. We finish by discussing Adael's initiative to combat PTS through his Warrior Nation platform.Support Us on Patreon: ⁠https://www.patreon.com/cryforzion⁠Follow Adael Bryant here:Website: warriornationofficial.comInstagram: @adaelbryant@warriors_nation_wnhttps://bhsglobalsecurity.com/#Podcast #Israel #BreakingIsraelNews #DoronKeidar #TheDoronKeidarPodcast #adaelbryant #warriornation #warrior  

In this episode, I sat down with Angela Diaz who is a physical therapist and business leader that saw the opportunity for PTs to be integrated into primary care... a long time ago! She has worked with accountable care organizations (ACOs) which help primary care doctors learn strategies to optimize patient care delivery in order to reduce cost under value-based payment arrangement. We broke down what all of this means and highlighted the tremendous opportunities for PTs to work for and/or partner with ACOs to manage musculoskeletal conditions effectively and efficiently to reduce unnecessary utilization outside of primary care. Check it out! Here's how to get in touch with Angela: LinkedIn: https://www.linkedin.com/in/angela-diaz-pt-mba-4b6ab867/

Today's episode digs into a huge question for PTs and healthcare entrepreneurs: What's your value compared to the alternatives? Whether it's AI tools, YouTube videos, massage, or urgent care — patients are making decisions before they ever call you. Jimmy McKay is joined by PT powerhouses Tony Maritato and Dave Kittle for an honest, funny, and practical conversation about branding, pricing, value, and launching your business without overthinking.Featured Guests:???? Tony Maritato — Learn more on his YouTube: Learn Medicare Billing???? Dave Kittle — Watch his show: The Dave Kittle Show???? Host: Jimmy McKay — LinkedInConnect with PT Pintcast:???? Website: https://www.ptpintcast.com/ ???? Apple Podcasts: https://podcasts.apple.com/us/podcast/pt-pintcast-physical-therapy/id1000443325 ???? Spotify: https://open.spotify.com/show/3LmMUT64yrUc2iGo9Emafc ???? YouTube: https://www.youtube.com/@PTPintcast ???? Instagram: https://www.instagram.com/ptpintcast ???? Twitter/X: https://x.com/PTPintcast ???? LinkedIn: https://www.linkedin.com/in/jimmy-mckay-pt-dpt-a4207659/

The Coming Wave: Why Cash PT Is Headed Toward National Consolidation In this episode, Doc Danny Matta breaks down a bold prediction for the next decade of cash-based physical therapy: the rise of the first nationwide cash PT brand. He explains why the market is primed for massive consolidation, how well-funded companies will change the competitive landscape, and what independent PTs must do now to protect their clinics and stay ahead. Quick Ask If this episode helps you think strategically about your business, share it with another clinician who needs to hear it—and tag @dannymattaPT so he can reshare it. Let's help more PTs build resilient, future-proof practices. Episode Summary Documentation burnout: Notes are the #1 satisfaction killer for PTs—but AI scribes like Clair are changing that. The big prediction: A dominant, well-funded cash PT brand will emerge within 5–10 years. Why it's coming: Cash PT is a fragmented industry—making it ripe for consolidation. Parallel to CrossFit: Independent affiliates → OrangeTheory-style scaling. The MYO example: A clinically strong, business-savvy brand already expanding across North America. Funding accelerates growth: Capitalized clinics can outspend and outscale local competitors. The risk to small clinics: Owners who don't level up in business skills will be the first to get squeezed out. Lessons & Takeaways Strong brand identity matters: Your niche and reputation must be crystal clear. Community ties protect you: Local loyalty beats national branding when done right. Systems = survival: Without consistent processes, you can't compete with scaled clinics. Capital changes the game: Funded competitors can move faster and spend more to dominate markets. Seven-figure clinics are the safe zone: Multiple clinicians = stability, hiring power, and insulation. Mindset & Motivation Control what you can control: You can't stop national brands, but you can out-serve them locally. Play offense, not defense: Staying tiny isn't safe—it's risky. Growth is protection: More clinicians = stronger brand, stronger community presence, and stronger cash flow. Embrace the opportunity: Rising interest in cash PT means a larger market for everyone. Pro Tips for Clinic Owners Automate documentation: Use Clair to reclaim time, reduce burnout, and stay patient-focused. Dial in your niche: Own a specific population so deeply that national chains can't replicate you. Invest in brand building: Your logo, message, and community presence matter more than ever. Master sales & marketing: Cash PT requires top-tier communication and value clarity. Train your team relentlessly: Quality control keeps your outcomes consistent across clinicians. Notable Quotes "Any fragmented industry eventually consolidates. Cash PT is no different." "If you stay tiny because you think it's safe, you're actually more vulnerable than ever." "A national cash PT brand will sell for nine figures—or more. The momentum is already here." "Your community, your niche, your service—those are your moats." Action Items Audit your brand: is it recognizable, niche-specific, and memorable? Evaluate your systems: documentation, scheduling, marketing, and sales. Assess your growth plan: is staying small really safe for the next decade? Study fast-scaling companies like MYO to understand future competition. Start using an AI scribe like Clair to free up hours of mental bandwidth. Programs Mentioned PT Biz Part-Time to Full-Time 5-Day Challenge (Free): Learn exactly how to replace your income and go full time in your practice. Join here. Resources & Links PT Biz Website Free 5-Day PT Biz Challenge MeetClair AI — Free 7-day trial for PTs About the Host: Doc Danny Matta — physical therapist, entrepreneur, and founder of PT Biz and Athlete's Potential. He's helped over 1,000 clinicians start, grow, and scale successful cash practices and is dedicated to helping PTs build financially stable, future-proof businesses.

OTs and PTs compete in many ways. We can be found competing over:Patient timeWho gets to bill which code on which dayRecognition And scope of practiceBut, as looming outside forces like AI and decreasing reimbursement rates threaten our professions, it is critical to change our postures toward interprofessional collaboration. And, there is no PT I would rather talk about this with than Rebeca Segraves. Rebeca has hard won insight as she has sought to embed our professions more fully into maternal healthcare. In this one hour webinar, we'll talk about the latest research on interprofessional collaboration, and what this can look like on the individual, systems and national level.Support the show

The Gratitude Reset: Why PTs Have the Best Job in the World In this episode, Doc Danny Matta reminds physical therapists why they have one of the most fulfilling professions on earth. From building lifelong relationships with patients to seeing the ripple effect of their work beyond the clinic, he shares how to reframe burnout and rediscover gratitude for what makes this career so meaningful. Quick Ask If this episode helps you reconnect with the "why" behind what you do, share it with another PT who might need the reminder—and tag @dannymattaPT so he can reshare! Let's help more clinicians rediscover pride and purpose in the profession. Episode Summary The reality check: PTs often forget how rare it is to do deeply meaningful work that changes people's lives. Patient zero stories: Every great clinic has those first patients who became raving fans and fueled its growth. Personal satisfaction: PTs experience emotional rewards most careers never touch—gratitude, trust, and transformation. The burnout trap: Feeling stuck or repetitive? You're focusing on the tasks, not the people. The unicorn profession: Physical therapy blends purpose and profitability—helping people while earning well. Lessons & Takeaways Focus on people, not paperwork: Documentation matters, but your attention changes outcomes. Gratitude is the antidote: Burnout fades when you remember the lives you've improved. Connection compounds: One genuine patient relationship can lead to hundreds more. Purpose drives longevity: Treating with empathy keeps you motivated through the grind. Fulfillment is the real paycheck: Emotional impact outweighs hourly reimbursement. Mindset & Motivation Reframe burnout: Every eval is another rep at changing someone's life. Appreciate the mission: You're doing work that directly improves human potential. Compare less, serve more: Other professions might pay more—but few feel this rewarding. Stay grounded in gratitude: Remember why you started and how many people you've helped. Pro Tips for Clinicians Use AI to reclaim presence: Tools like MeetClair AI handle your notes so you can focus on your patients. Check in with your "patient zeros": Reach out to early supporters and thank them for being part of your story. Create community moments: Celebrate wins, share patient stories, and build emotional connection in your clinic. Remember the mission: You're a servant leader—helping people live better, not just move better. Notable Quotes "You're not focusing on the wrong profession—you're focusing on the wrong thing. It's about the people, not the paperwork." "The amount of personal gratification you get from helping others is worth billions." "There are people out there who make more money than you—and they're dead inside. That's not us." "It's a unicorn business: purpose and profit living in the same place." Action Items Shift focus from tasks to people during your next treatment session. Take a moment to reflect on one patient whose life you've changed. Revisit your original motivation for becoming a PT—and write it down. Try an AI scribe like Clair to eliminate distraction and be fully present with patients. Programs Mentioned PT Biz Part-Time to Full-Time 5-Day Challenge (Free): Learn how to replace your income and go full time in your practice. Join here. Resources & Links PT Biz Website Free 5-Day PT Biz Challenge MeetClair AI — Free 7-day trial for PTs About the Host: Doc Danny Matta — physical therapist, entrepreneur, and founder of PT Biz and Athlete's Potential. He's helped over 1,000 clinicians start, grow, and scale successful cash-based practices across the U.S., and is passionate about helping PTs rediscover their purpose and gratitude for this profession.

This week from the PT Breakfast Club, the crew breaks down what Prompt got right at PPS — and what the rest of the profession is still missing. From live streaming to message clarity, slippery UX, and how fuzzy slippers prove your EMR needs a rebuild. Plus, why AI is already reshaping SEO and why PTs need to lean into being experts — not just practitioners.Takeaways:Why emotion beats credentials in PT marketing (and how to use both)What Kelly Clarkson's fuzzy slipper segment teaches us about frictionless UXHow to become "the lift chair guy" and why it mattersWhy most EMRs are still built like it's 2014“Slippery” > Smart — The new bar for your PT clinic's customer experience

Longevity, Lifestyle Medicine & the Next Evolution of Physical Therapy In this episode, Doc Danny Matta explores the growing trend of longevity and lifestyle medicine in physical therapy. From proactive health to performance-based rehab, he explains why the best clinics of the future will focus less on pain treatment and more on helping people live long, high-performing, pain-free lives. Quick Ask If this episode fires you up about the future of physical therapy, share it with another clinician who's ready to break free from the traditional model—and tag @dannymattaPT so he can reshare! Let's help more PTs step into their true potential as leaders in longevity and performance. Episode Summary The longevity shift: More people aged 30–60 are embracing proactive, lifestyle-based health—and they're looking for experts who can guide them. The rise of lifestyle medicine: Functional medicine, med spas, and peptide clinics are exploding, but performance-based PTs can lead this movement with evidence-based care. From reactive to proactive: Patients no longer want to wait until they're in pain; they want to prevent issues and stay active for life. PTs as health quarterbacks: With trust, clinical skill, and holistic understanding, physical therapists can lead the proactive health space. Longevity as opportunity: Building proactive, continuity-based patient relationships benefits the client, the clinician, and the business. Lessons & Takeaways People are seeking change: The public is more aware of health, wellness, and long-term vitality than ever before. Start the conversation early: Set longevity goals with patients during their first visit, not after discharge. Trust is currency: Use your expertise to filter out misinformation and guide patients through the noise. Be proactive, not reactive: Create continuity plans so patients come in to avoid problems, not just fix them. Health is compounding: Small daily changes, reinforced over time, create generational shifts in family health and behavior. Mindset & Motivation Imagine if... You're 60, running your best marathon, playing with your grandkids, and doing it pain-free. Positive framing wins: Inspire patients with what's possible, not fear of what could go wrong. Be the outlier: Longevity isn't luck—it's built through consistent, proactive choices over decades. Lead by example: Your own habits will influence patients and your community more than anything you say. Pro Tips for Clinicians Develop longevity programs: Build memberships or continuity models that focus on performance and proactive care. Educate your team: Make sure every provider knows how to discuss long-term health, not just pain management. Market the lifestyle shift: Use "high performance, pain-free living" as a message that resonates with the modern patient. Invest in business skills: Great care means nothing if your systems can't sustain it—learn marketing, sales, and finance. Notable Quotes "We help people live high-performance, pain-free lives for as long as they want to." "The performance-based PT is the quarterback of proactive health." "Don't undervalue your ability to change lives—people are searching for what we offer." "Imagine if you were the 60-year-old still chasing PRs and playing with your grandkids." Action Items Start proactive conversations with patients in their first session. Develop long-term membership or continuity plans for performance and wellness. Learn to filter misinformation and guide patients toward trustworthy resources. Encourage goal setting around longevity, not just pain relief. Programs Mentioned PT Biz Mastermind: Learn to build sustainable, performance-based cash practices that empower long-term patient success. PT Biz Part-Time to Full-Time 5-Day Challenge (Free): Learn how to replace your income and go full time in your practice. Join here. Resources & Links PT Biz Website Free 5-Day PT Biz Challenge About the Host: Doc Danny Matta — physical therapist, entrepreneur, and founder of PT Biz and Athlete's Potential. He's helped over 1,000 clinicians start, grow, and scale successful cash-based practices across the U.S., and is passionate about helping PTs lead the next generation of proactive healthcare.

Dr. Jenna Green joins me, Dr. Madison Oak, for this episode all about vestibular rehab therapy (VRT)! If you don't know, Dr. Jenna is my work wife inside Vestibular Group Fit. One thing you'll hear us stress is that you can be not ready for VRT. We've both (kindly) kicked people out of therapy before because it wasn't the best option for them at that time. There's a lot we unearth not just about what VRT actually looks like, but also how to find the best setting and physical therapist for your treatment. In this episode, we'll dig into: What is vestibular rehab therapy (or VRT) How to find a vestibular rehabilitation physical therapist near you Why it's so important to have a good relationship with your PT Symptoms you should see a physical therapist for How seeing a vestibular PT can help with anxiety How frequently & how long you need to see a vestibular physical therapist for How much of vestibular rehab is at-home vs what you do in the clinic Why fewer PTs are working with insurance and what you can do about it What often happens when you start VRT too soon The difference between VRT basics and traditional VRT How affordable the vestibular rehab therapy basics are How to know you are ready to start vestibular rehab therapy The biggest benefit of telehealth VRT Sometimes TIME is the most proactive thing you can do for your body, to regulate your system. There is a huge upside to telehealth VRT, so don't worry if you don't have a trained PT in your area. You have options! Most vestibular PTs are kind and highly empathetic people. They want to know if you're feeling a certain way about your exercises. For the best benefit to you, VRT needs to be a collaborative experience.  If you have any other questions about vestibular rehab therapy—what VRT is, the types of exercises prescribed in VRT, or if Vestibular Group Fit is right for you—DM us! You've got our contact info below. Related Episodes: 17: What is Neuroplasticity in Vestibular Disorders? Links/Resources Mentioned: Vestibular Group Fit (code GROUNDED at checkout!) Join Vestibular Virtual Summit Waitlist More Links/Resources: ⁠The 4 Steps to Managing Vestibular Migraine ⁠The PPPD Management Masterclass⁠ ⁠What your Partner Should Know About Living with Dizziness⁠ ⁠The FREE Mini VGFit Workout⁠ ⁠The FREE POTS - safe Workouts⁠ ⁠Vestibular Group Fit (code GROUNDED at checkout for 15% off your first subscription cycle!) ⁠ Connect with Dr. Madison: ⁠@⁠⁠TheVertigoDoctor ⁠ ⁠@TheOakMethod⁠ ⁠@VestibularGroupFit⁠ Connect with Dr. Jenna @dizzy.rehab.therapist  Work with Dr. Madison 1:1, Vestibular Rehabilitation Therapy Vestibular Group Fit Small Group Coaching (offered throughout the year, sign up for our email list to learn when!) Why The Oak Method? Learn about it here! Love what you heard? Reviews really help us out! Please consider leaving one for us.  This podcast is for informational purposes only and may not be the best fit for you and your personal situation. It shall not be construed as medical advice. The information and education provided here is not intended or implied to supplement or replace professional medical treatment, advice, and/or diagnosis. Always check with your own physician or medical professional before trying or implementing any information read here. ————————————— vestibular rehabilitation therapy, vestibular rehabilitation therapy vrt, what is vestibular rehabilitation therapy, vestibular rehabilitation physical therapy, physical therapy for vestibular rehab, CCVR, living with dizziness, BPPV treatment, vestibular migraine treatment, living with vertigo, migraine management, neuroplasticity

Episode Title: The GLP-1 Opportunity: PT Marketing That Actually ConvertsGuests: ????️ Dave Kittle ????️ Tony MaritatoTopics Covered:How GLP-1 meds are changing how patients think about healthcareWhy some PTs win on social and others fade outThe “voice vs. volume” debate in healthcare contentCash-pay psychology and the importance of pricing for commitmentUsing ChatGPT and copywriting tactics from Ogilvy & Hermozi

The Cleveland Cavaliers just took on the Philadelphia 76ers! Time to react to what we saw including Donovan Mitchell absolutely cooking the 76ers, Darius Garland's return and impact on the court, Evan Mobley and Jarrett Allen combining for 47 PTS, Jaylon Tyson's development and more!Give us a follow over on X/Twitter:Mack PerryIt's Cavalier PodcastWanna support this podcast? Consider becoming a Patreon Member here

If you've ever sat in a leadership role thinking “I did everything right… so why does this feel so wrong?” — this episode is going to hit home.Jaime was running multiple clinics, climbing the ladder, and doing all the “right” things on paper — but she was miserable, burnt out, and completely disconnected from the reason she became a PT in the first place.Less than a year later, she's running Neurofit Therapy, a cash-based neuro PT practice specializing in Parkinson's & MS — built on her terms, with systems that support both her patients and her family.Inside this conversation, we cover:-Leaving leadership + identity shift (choosing herself)-Niche clarity for neuro (Parkinson's & MS)-Ideal Week + Power Hour = consistency & freedom-Systems that make room for motherhood + life outside work-What to do when business feels “slow” or seasonal-Why imperfect action beats perfect planning every timeThis isn't an overnight success story — it's the real roadmap of what it looks like to build something sustainable, meaningful, and aligned with your values.Connect with Jaime:InstagramWebsiteWant to follow in her footsteps?If you're a clinician who wants to build a cash-based practice without burnout, you can apply to work with us inside DPT to CEO — our step-by-step business coaching program for PTs, OTs & SLPs.

PTs — ready to make more money without burning out in the clinic?In this week's “Six Pack” episode, Jimmy and Tony drop the 6 best side hustles for physical therapists in 2026.They break down what each hustle is, how to start it, how much it costs, and how much you can actually make:???? Teleconsulting + RTM (recurring online revenue)???? Corporate Mobility Partnerships (B2B contracts)????️‍♂️ Local Performance Pop-Ups (fun, profitable community events)⚡ Performance Coaching for High Performers (monthly retainers)Whether you're side-hustling for freedom or future-proofing your career, this episode gives you actionable ideas you can start this month.???? The PT Breakfast Club is your weekly live show for business-savvy healthcare pros who want to build smarter clinics, stronger brands, and better lives.

Send us a textWe sit down with John Edward Heath to talk about making adaptive fitness accessible, building identity beyond labels, and replacing inspiration culture with informed coaching and real inclusion. From military roots to amputation to leadership, John maps a path any gym can follow.• why adaptive days focus on education and resources, not hype• how machines and simple drills teach real adaptations• why inspiration culture harms and how to replace it• the cost reality of adaptive sport and travel• identity beyond athlete, veteran, and amputee labels• grief, addiction, faith, and choosing normal life• building networks among gyms, PTs, and adaptive athletes• how affiliates can host adaptive seminars and prepare staff• performance goals that serve purpose, not egoInterested in hosting a Break the Barrier hosted by Adaptive Athletics Foundation of Maryland? It's a great resource for gym owners , staff and everyday gym goers. Reach out to John @carbonfiber_john_ or @adaptiveathletics_md Love this convo ?? Subscribe to our show to check out dozens of other inspiring and informative people tell their stories on what they're passionate about . Follow us on social media Instagram : @hungrydogbarbell Website : hungrydogathletics.com

What if you could walk away from corporate pressure, create a career on your own terms, and finally feel like you're making a real difference? That's exactly what Meghan Powers did when she left the skilled nursing world and built her private practice, Gateway to the Rockies Speech Therapy, in Aurora, Colorado.Meghan is a speech-language pathologist who has spent her career helping adults. But, after years working in SNFs, she realized she could no longer align with productivity standards that prioritized numbers over patient care. That frustration became the catalyst for her private practice journey. Meghan's journey into speech therapy began early—she was inspired as a teen while shadowing therapists in a pediatric clinic. She went on to work with both kids and adults before spending nearly a decade in skilled nursing. Over time, however, the corporate-driven demands of that environment took their toll. She was tired of seeing patients rushed through sessions and wanted to provide care based on what her clients truly needed—not what fit into an arbitrary productivity model. So, she took a leap of faith, joined the Start Your Private Practice Program, and launched her own business.At first, Meghan worked part-time at an assisted living facility while building her caseload. Within months, she transitioned fully into private practice—treating clients on her own schedule and building strong community partnerships along the way.In this episode, Meghan shares how she runs Gateway to the Rockies Speech Therapy, serving adults with Parkinson's, stroke, and voice disorders. She's known for functional, patient-centered care and strong collaboration with ENTs and PTs. As a mom, Meghan values the freedom to design her schedule around her son's life, taking family time when she chooses—something her patients wholeheartedly support.In Today's Episode, We Discuss:Making the leap from employee to business owner (without overthinking it)Building strong referral relationships through genuine connectionBalancing parenthood, life, and business with intentionAnd why she believes the more of us in private practice, the betterMeghan's story is proof that you can take your clinical skills, your passion, and your values—and turn them into a thriving, fulfilling business. With courage and community support, she created a practice that gives her freedom, flexibility, and impact on her own terms.Ready to create a private practice that gives you the flexibility and fulfillment you deserve—just like Meghan has? The Start Your Private Practice Program will show you exactly how to do it, this is where Meghan and so many other SLPs and OTs have gotten the tools, systems, and confidence to make the leap. Visit www.StartYourPrivatePractice.com to learn more.Whether you want to Start or Grow your existing private practice, I can help you get the freedom, flexibility, fulfillment, and financial abundance that you deserve. Visit my website www.independentclinician.com to learn more.Resources Mentioned:Follow Meghan on Instagram:

Early mobility and crawling: beliefs and practices of Pediatric Physical Therapists in the United States.Kari S Kretch Stacey C Dusing, Regina T Harbourne, Lin-Ya Hsu, Barbara A Sargent, Sandra L WillettPMID: 38127897PMCID: PMC10873088DOI: 10.1097/PEP.0000000000001063AbstractPurpose: To characterize beliefs of pediatric physical therapists (PTs) in the United States regarding the role of crawling in infant development and clinical practice.Methods: Pediatric PTs reported their beliefs about early mobility and crawling, clinical approaches related to early mobility and crawling, and agreement with the removal of crawling from the Centers for Disease Control and Prevention (CDC)'s updated developmental milestone checklists in an online survey. Analyses examined associations between information sources and beliefs, between beliefs and clinical approaches, and between beliefs and CDC update opinions.Results: Most participants believed that crawling was important (92%) and linked to a variety of positive developmental outcomes (71%-99%) and disagreed with its removal from the CDC checklists (79%). Beliefs were linked with clinical approaches focused on promoting crawling and discouraging other forms of mobility.Conclusions: Further research is needed to determine whether pediatric PTs' beliefs and clinical practices are supported by evidence.

Send us a textIn this episode of the Active Mom Podcast, Carrie Pagliano, PT, DPT, OCS, WCS, sits down with Dr. Kate Mihevc Edwards, PT, DPT, OCS—founder of Precision Performance Running Medicine Clinic in Atlanta, creator of the RUNsource app, and co-host of Interdisciplinary Case Miles.Kate brings over 15 years of experience in running medicine and shares her insights on:Why an interdisciplinary team (PTs, physicians, coaches, dietitians, pelvic health specialists) is essential for runnersHow to know when it's time to see a physical therapistSupporting postpartum athletes returning to runningTreating professional and everyday runners with a research-driven approachThe realities of entrepreneurship, balancing family, and branching into tech and podcastingIf you're a runner, postpartum mom, or clinician who wants to better understand how to integrate care, find the right provider, and keep up with the latest research in sports medicine, this episode is for you.Time Stamps1:00 Introduction6:15 how to work with other providers10:01 logistics of running a podcast18:05 underfeeding for sports23:05 research-informed versus evidence-based25:58 the RUNsource app34:10 when it's time to see a PT38:30 unqualified running coaches43:45 deciding to branch out50:30 balancing kids in middle school55:29 rapid fire questionsCONNECT WITH CARRIEIG: https://www.instagram.com/carriepagliano/Website: https://carriepagliano.comCONNECT WITH REBECCA:IG: https://www.instagram.com/katemihevcedwards/Fast Bananas: https://www.instagram.com/fbrunsource/Precision PT: https://www.instagram.com/precisionpt_atl/Podcast: https://podcasts.apple.com/us/podcast/interdisciplinary-case-miles/id1837802044The Active Mom Podcast is A Real Moms' Guide to pregnancy, postpartum, perimenopause & beyond for active moms & the professionals who help them in their journey. This show has been a long time in the making! You can expect conversation with moms and professionals from all aspects of the industry. If you're like me, you don't have a lot of free time (heck, you're probably listening at 1.5x speed), so theses interviews will be quick hits to get your the pertinent information FAST! If you love what you hear, share the podcast with a friend and leave us a 5 ⭐⭐⭐⭐⭐ rating and review. It helps us become more visible in the search algorithm! (Helps us get seen by more moms that need to hear these stories!!!!)

Send us a textA single afternoon changed everything. Lisa Regina—actor, filmmaker, and founder of A Right to Heal—was assaulted by her fiancé, then thrust into a tabloid cyclone that made recovery even harder. What followed wasn't a rebrand; it was a rebuilding. With a legal pad and a pen, she wrote her way out of shock, turned fragments into a monologue, and found a voice that could lift others who felt alone.We dive into Lisa's creative roots, the grind of early set life, and the quiet lessons she learned watching James Gandolfini transform before a take. Then we sit with the hard part: the violence, the ER, the media's appetite for “the shot,” and the slow, stubborn work of healing. From that crucible came a mission—to use storytelling and film as a path back to agency—and an unexpected bridge to veterans. When Retired Army Captain Leslie Nicole Smith stepped onto Lisa's set, the room felt like a platoon: clear roles, mutual trust, mission focus. That shared DNA led to a bigger idea.Enter drones. As a Part 107 pilot, Lisa saw how flight taps veterans' strengths—systems, calm, precision—and created the Veterans Drone Training Program to deliver real credentials, not platitudes. We talk candidly about funding wins and gaps, why aerial skills open doors in film, real estate, inspection, agriculture, and search and rescue, and how disabled veterans can pilot from a chair and still build a business. You'll hear stories of lives nudged back on course: an Air Force amputee trading Uber shifts for commercial flights, a Marine captain capturing stunning yacht footage to grow his brand.All of this momentum feeds Heroic Episodes, Lisa's scripted series executive produced by Joe Mantegna. Framed around a multigenerational military family's neighborhood bar, the show adapts true veteran stories with heart and honesty, weaving in resource links and spotlighting veteran‑owned businesses. We discuss why independence matters—crowdfunding five dollars at a time to ensure veterans are hired on set and the storytelling stays authentic.Listen for the practical takeaways on PTS language and support, for the blueprint that connects art to employment, and for the reminder that community is built one skill, one story, one person at a time.Support the showVisit my website: https://thehello.llc/THERESACARPENTERRead my writings on my blog: https://www.theresatapestries.com/Listen to other episodes on my podcast: https://storiesofservice.buzzsprout.comWatch episodes of my podcast:https://www.youtube.com/c/TheresaCarpenter76

Open Enrollment Reactivation: How Clinics Turn Past Patients into Six-Figure Months (with Jeremy Dupont) In this episode, Doc Danny Matta sits down with Jeremy Dupont (founder of Patch) to break down the most reliable campaign in cash PT: Open Enrollment. They cover simple and advanced playbooks for reactivating past patients, the offers that convert (and why), how to mobilize your team, and what realistic results look like for a growing clinic. Quick Ask Help us move toward our mission of adding $1B in cash-based services to physical therapy—share this episode with a clinician friend or post it on your Instagram stories and tag Danny. He'll reshare it! Episode Summary Low-hanging fruit: Reactivation beats cold lead gen. Past patients already know, like, and trust you—bring them back with a clear, time-bound offer. Timing that works: Run Open Enrollment mid-September to early November to avoid competing with Black Friday and holiday noise. Proven offers: Classic 12 for 10 pack (two “free” visits or a clear $-savings) and a higher-commitment 24 for 20 pack (often on a 3-pay plan) to grow LTV and stabilize MRR. Clinical cadence: Frame packages for twice-monthly visits (habit & outcomes), not “stretch it for a year.” Families often share bigger packs. FSA nudge: “Use it or lose it.” Encourage spending FSA dollars before year-end; HSA rolls, FSA often doesn't. Manual > fancy: Individual reach-outs (text, call, in-person) outperform gimmicks. Emails nurture; humans convert. Team power: Involve providers in personalized follow-ups. Incentives like a Christmas week off can crush goals. Results you can expect: A clinic with an owner + two staff PTs commonly sells 20–30 packages when they execute well. Lessons & Takeaways Offer clarity wins: Know exactly what you're selling and how you'll message savings and value. Context is king: Choose channels and scope based on capacity. Don't flood a full schedule. Nurture all year: A warm list responds; a cold list ignores asks. Give value before you ask. Plan the calendar: Open Enrollment → Black Friday → Holidays → New Year. Map campaigns, staffing, and hiring to demand. Mindset & Motivation It's an ecosystem: Reactivation is part of your hiring, space, continuity, and cashflow strategy—not a one-off promo. Follow-up is a skill: Segmented, human follow-up turns “maybe later” into revenue now. Give, give, ask: Consistent education builds reciprocity. Then earn the right to sell. What Works (Tactical) Simple path (solo or lean): Pick one clear offer (12 for 10), email your list, text/call past patients, and have providers invite current patients who are nearly out of visits. Advanced path (bigger teams): 5–6 email drip over 2–3 weeks, landing page specific to Open Enrollment (not your contact page), track opens/clicks and manually follow up with “warm” engagers. Personalization buckets: Current patients with 2–3 visits left, past patients who finished care recently, old leads who inquired but didn't buy—each gets tailored copy and a direct ask. Motivate the team: Group goals (e.g., hit X packages = Christmas week off). Time off > small cash bonuses. Avoid time wasters: Fancy video email “personalization” tools didn't move the needle. In-person and 1:1 messages did. Notable Quotes “Reactivation is the lowest hanging fruit—people who already trust you just need a clear reason to come back.” “If the last time you emailed your list was last Open Enrollment, don't expect fireworks.” “Less is more: pick the right window, keep the offer simple, and follow up like a pro.” Pro Tips for Owners Define the offer: Choose 12 for 10 or 24 for 20 (with 3-pay). Set the clinical cadence (2x/month). Own the landing page: Dedicated Open Enrollment page with a single CTA—don't dump traffic on a generic contact form. Mine your analytics: Build manual follow-up lists from people who opened multiple times or clicked the CTA. Right-size promotion: If you're at capacity, keep it tight (email + in-clinic). If you're feeding 6–7 PTs, amplify everywhere. Think families: Position bigger packs for active households who'll share visits across the year. Action Items Pick your Open Enrollment dates (target mid-Sept to early Nov) and one offer. Spin up a simple landing page with FAQs and a clear “Talk to Us” form. Segment lists: current (low visits left), past 3–6 mo, old leads. Draft 3 tailored scripts. Schedule a 5-email drip and build warm-engager follow-up tasks for your team. Set a team goal & reward (e.g., holiday week off) and daily scoreboard. Programs Mentioned PT Biz Part-Time to Full-Time 5-Day Challenge (Free): Get clear on your numbers, choose your path to full-time, and build a one-page plan. Resources & Links PT Biz Website Free 5-Day PT Biz Challenge Patch (Strategy Calls & Implementation) Follow Jeremy on Instagram: @_jeremydupont (marketing deep dives & Open Enrollment tips) About the Host: Doc Danny Matta—physical therapist, entrepreneur, and founder of PT Biz and Athlete's Potential. He's helped over 1,000 clinicians start, grow, and scale successful cash-based practices across the U.S.

In this episode of The ABMP Podcast, Darren and Kristin are joined by Doug Nelson to discuss how collaboration between MTs and PTs can accelerate client outcomes and strengthen the continuum of care. Doug shares how to navigate professional boundaries, build effective communication systems, and offers practical advice for massage therapists looking to establish stronger referral relationships as well as the importance of a shared language between disciplines.  Resources: Douglas Nelson is Board Certified in Massage Therapy and Therapeutic Bodywork, beginning his career in massage therapy in 1977.  Seeing over 1,200 client visits annually for decades, he is also the owner of BodyWork Associates, a massage therapy clinic in Champaign, IL. with 21 therapists that was established in 1982. He is the founder of NMT MidWest, Inc., providing training in Precision Neuromuscular Therapy™ across the USA. He has personally taught more than 13,000 hours of continuing education and is the author of three books. Doug is a past president of the Massage Therapy Foundation. Hosts: Darren Buford is senior director of communications and editor-in-chief for ABMP. He is editor of Massage & Bodywork magazine and has worked for ABMP for 22 years, and been involved in journalism at the association, trade, and consumer levels for 24 years. He has served as board member and president of the Western Publishing Association, as well as board member for Association Media & Publishing. Contact him at editor@abmp.com. Kristin Coverly, LMT is a massage therapist, educator, and the director of professional education at ABMP. She loves creating continuing education courses, events, and resources to support massage therapists and bodyworkers as they enhance their lives and practices. Contact her at ce@abmp.com.   Sponsors:   Anatomy Trains: www.anatomytrains.com    Anatomy Trains is a global leader in online anatomy education and also provides in-classroom certification programs for structural integration in the US, Canada, Australia, Europe, Japan, and China, as well as fresh-tissue cadaver dissection labs and weekend courses. The work of Anatomy Trains originated with founder Tom Myers, who mapped the human body into 13 myofascial meridians in his original book, currently in its fourth edition and translated into 12 languages. The principles of Anatomy Trains are used by osteopaths, physical therapists, bodyworkers, massage therapists, personal trainers, yoga, Pilates, Gyrotonics, and other body-minded manual therapists and movement professionals. Anatomy Trains inspires these practitioners to work with holistic anatomy in treating system-wide patterns to provide improved client outcomes in terms of structure and function.                      Website: anatomytrains.com                        Email: info@anatomytrains.com             Facebook: facebook.com/AnatomyTrains                       Instagram: www.instagram.com/anatomytrainsofficial   YouTube: https://www.youtube.com/channel/UC2g6TOEFrX4b-CigknssKHA     

“Another sign is not the answer—it dilutes the message.” - Corinn Soro Today on the pod, Cheryl sits down—virtually—with Senior Planner and Interior Designer Corinn Soro of Roswell Park Comprehensive Cancer Center in Buffalo, NY for a deep dive into wayfinding that actually works: why “visual pollution” erodes attention, how de-crapification clarifies intent, and where evidence-based choices can transform the patient journey from disorientation to ease.  Expect real examples—subway-style maps that set expectations at a glance, pictograms that land when words won't, and donor walls designed to evolve rather than date out—plus the small, cumulative tweaks that lower stress for visitors and staff alike.  Today's conversation is about design as reassurance, translating research into decisions that cut through noise and hand back control the moment someone walks through the door. What We Cover A 17-year-old's spark: geriatric care, neuroplasticity, and the built environment London roots: learning research methods alongside OTs and PTs; universal design for all bodies Evidence-Based Design in action: NICU decisions (sound, circadian light, infection control) backed by research “Visual pollution” vs. visual cues: the case for ruthless editing (“de-crapification”) before adding signs Wayfinding that works under stress: step-by-step instructions, few decision points, and reassurance cues Designing for low literacy: a color-and-letter “subway” system, line-of-travel markers, and proximity intuition Pictograms that actually communicate: testing, swapping out abstractions, and kid-friendly icons Measuring ROI: missed appointments, staff disruptions, and the real cost of poor wayfinding In-house rhythm at a research hospital: tight feedback loops, quick iterations, and process fixes Donor walls that age well: digital storytelling, magnetic plaques, and durable substrates Advocacy and pipeline: AMFP Upstate NY, craft labor realities, and manufacturing shifts ahead Big wish list: self-cleaning floors (for hospitals…and home) Why post-occupancy evaluations could prevent future design disasters (and why they rarely happen) Key Takeaways Edit before you add. Wayfinding succeeds when clutter is removed and destinations are made legible through architecture, lighting, and contrast—not just more signs. Design for the stressed brain. Fewer decision points + stepwise reassurance beat complex directions every time. Evidence accelerates approvals. EBD turns subjective taste debates into science-backed decisions leadership can green-light. Symbols > sentences. Tested pictograms improve comprehension across languages, ages, and literacy levels. Iterate in the wild. Being embedded with clinicians and patients surfaces quick wins you'll never catch from afar. Memorable Quotes from Corinn Soro “Another sign isn't the answer—it dilutes the message.” “Wayfinding is about giving choice back to patients when so much else is out of their control.” “If a space is ‘too quiet' for the engineer, it's probably just right for the neonates.” “Healthcare design is a team sport.” Resources & Links Roswell Park Comprehensive Cancer Center — https://www.roswellpark.org/ AMFP Upstate New York Chapter — https://amfp.org/upstate-new-york Fiona Finer, the Interior Designer (ages 3–8) — https://www.amazon.com/Fiona-Finer-Interior-Designer-Corinn/dp/1720664889 EDAC Certification (Evidence-Based Design) — https://www.healthdesign.org/certification-outreach/edac Hablamos Juntos pictograms — https://www.theicod.org/resources/news-archive/segd-and-hablamos-juntos-introduce-new-universal-symbols-in-health-care Sisters of Charity Hospital (Buffalo, NY) — NICU project mentioned — https://www.chsbuffalo.org/sisters-of-charity-hospital/ Past HID2.0 episode featuring Tama Duffy Day — Episode 20 https://healthcareidpodcast.libsyn.com/2019/09 Connect with Corinn Soro Email: corinn.soro@roswellpark.org LinkedIn: https://www.linkedin.com/in/corinn-soro-14859ab/ Our Industry Partners The world is changing quickly. The Center for Health Design is committed to providing the healthcare design and senior living design industries with the latest research, best practices and innovations. The Center can help you solve today's biggest healthcare challenges and make a difference in care, safety, medical outcomes, and the bottom line.  Find out more at healthdesign.org. Additional support for this podcast comes from our industry partners: The American Academy of Healthcare Interior Designers The Nursing Institute for Healthcare Design Learn more about how to become a Certified Healthcare Interior Designer®  by visiting the American Academy of Healthcare Interior Designers at: https://aahid.org/. Connect to a community interested in supporting clinician involvement in design and construction of the built environment by visiting The Nursing Institute for Healthcare Design at https://www.nursingihd.com/ ------------ The world is changing quickly. The Center for Health Design is committed to providing the healthcare design and senior living design industries with the latest research, best practices and innovations. The Center can help you solve today's biggest healthcare challenges and make a difference in care, safety, medical outcomes, and the bottom line.  Find out more at healthdesign.org. Additional support for this podcast comes from our industry partners: The American Academy of Healthcare Interior Designers The Nursing Institute for Healthcare Design Learn more about how to become a Certified Healthcare Interior Designer®  by visiting the American Academy of Healthcare Interior Designers at: https://aahid.org/. Connect to a community interested in supporting clinician involvement in design and construction of the built environment by visiting The Nursing Institute for Healthcare Design at https://www.nursingihd.com/ FEATURED PRODUCT Porcelanosa are at the forefront of sustainable manufacturing – clients not only expect this of their suppliers but are increasingly asking to see the receipts. Let's unpack this, did you know that hundreds of preeminent members of The American Institute of Architects –  The AIA – have signed the AIA Materials Pledge? The Pledge is aligned with the Mindful Materials Common Materials Framework – the CMF. This is just one, very impressive example of how the movement to support decision making for building product selection has reached new highs. We can see these explained as 5 pillars of sustainability: (The first) - Human Health: Focusing on avoiding hazardous substances and promoting well-being. (Then) - Social Health & Equity: Addressing human rights and fair labor practices throughout the supply chain. (The third) is Ecosystem Health: Supporting the regeneration of natural resources and habitats. (This is followed by) Climate Health: Reducing and sequestering carbon emissions. (And the fifth pillar) is The Circular Economy: Promoting a zero-waste future through design for resilience, adaptability, and reuse. I mentioned the receipts -How do we track the progress of these principles and values? Without measurement, there's no clear path to improvement or accountability. The Mindful Materials CMF maps a framework of over 650 sustainability factors across those five key areas. A cornerstone of material health transparency is an Environmental Product Declaration EPD report. The best are independently verified for accuracy by third party certification bodies – a company cannot mark their own report cards. EPDs are highly technical documents containing scientific information on the embodied carbon used to manufacture products. I have just read and included here an EPD for a Porcelanosa Tile – there are upwards of 1000 data inputs to quantify its climate impact. Porcelanosa offer the confidence and certainty of knowing that every tile, every slab of XTONE porcelain or KRION solid surface  has a Product Specific EPD – when architects and designers work with these materials they are making a robust decision to meet their sustainable design goals. To learn more about how Porcelanosa help their customers design for resiliency, here is a link to their comprehensive Corporate Social Responsibility Report: https://www.porcelanosa.com/en/corporate-social-responsibility/

Heyyyy Tinies! It's Sophie's Baby Shower! We've decked the studio out with tiny dummies, teddy bears and bunting to celebrate Baby Laing in style. Sophie gets a very special surprise message and Melissa ends up actually sobbing. It's an emotional one.We also chat all about intrusive thoughts. Sophie's had them at the gym and Melissa has them… at the dentist. IMAGINE. Watch out for those PTs guys (and dentists?!)Plus, Victoria Beckham's docuseries is finally out and we're obsessed. Sophie now wants a bob and Melissa's got her hands on VB's skin tint and gives an honest review. In this week's dilemmas, one Tiny is falling out of love with her boyfriend and IN LOVE with his best friend… And the girls get a message from a guy with the possibly the bloke-iest dilemma ever.Enjoy the episode x Got a dilemma, some personal advice for a fellow Tiny, or a follow-up to a previous one? Send us a voice note or message on Insta @wednesdayspodcast, or drop us an email at wednesdays@jampotproductions.co.uk--Instagram | https://www.instagram.com/wednesdayspodcast/TikTok | https://www.tiktok.com/@wednesdayspodcastEmail | wednesdays@jampotproductions.co.uk--Credits:Executive Producer: Jemima RathboneProducer: Helen BurkeAssistant Producer: Rhoda AbrokwaVideo Editor: Josh BennettSocial: Laura Coughlan Hosted on Acast. See acast.com/privacy for more information.

Thursday, October 16th, 2025Today, dozens of Pentagon reporters have turned in their access badges and exited the Pentagon; Brown University rejects Trump's extortion bid; a federal judge has blocked Trump's federal layoffs; a different federal judge has issued a restraining order against Republican Rep Cory Mills; Los Angeles County declares a state of emergency over immigration raids; Young Republicans are losing their jobs over racist chat groups; one person is dead and another two are missing in devastating floods in Alaska; Mike Johnson and Hakeem Jeffries will debate on CSPAN; and Allison and Dana deliver your Good News.Thank You, IQBARText DAILYBEANS to 64000 to get 20% off all IQBAR products, plus FREE shipping. Message and data rates may apply. Guest: Leah Greenberg Co-Executive Director IndivisibleNoKings.orgLeah Greenberg | Indivisible, @leahgreenberg.bsky.social - Bluesky, @Leahgreenb - Twitter NO KINGS II October 18 10am-2pm - San DiegoStoriesNO KINGS! Tips for Protesting with PTS and Anxiety | MSW Media YouTubeTrump Administration Authorizes Covert C.I.A. Action in Venezuela | The New York TimesJournalists turn in access badges, exit Pentagon rather than agree to new reporting rules | AP NewsBrown University Rejects White House Deal for Special Treatment | The New York TimesJudge orders Trump administration to pause shutdown layoffs | The Washington Post1 dead, 2 missing after severe Alaska flooding Coast Guard official says left "absolute devastation" | CBS News‘It's revolting': More Young Republican chat members out of jobs as condemnation intensifies | POLITICOLos Angeles County declares state of emergency over immigration raids | ABC NewsCory Mills slapped with restraining order after Florida judge sides with accuser | POLITICOMike Johnson and Hakeem Jeffries will debate on C-SPAN | POLITICOGood TroubleFor all you good people in Clay Higgins' district - he is hosting a tele-town hall on October 16th at 6PM CSTCall in if you live there! Link To Stream: Town Halls - Congressman Clay Higgins**California! YOU have your prop 50 ballots. Fill them out and return them ASAP.Yes On Prop 50 | CA Special Election Phone Banks - mobilize.us**October 20 Deadline -Petition of America First Legal Foundation for Rulemaking**October 18 - NoKings.org **Vote Yes 836 - Oklahoma**How to Organize a Bearing Witness Standout**Fire Kilmeade - foxfeedback@foxnews.com, Requests - Fox News**Indiana teacher snitch portal - Eyes on Education**Find Your Representative | house.gov, Contacting U.S. SenatorsFrom The Good NewsFind Your Representative | house.gov, Contacting U.S. SenatorsLittle Free LibraryNoKings.org(Mark your calendar for November 14th, 2025 - Chicago, Illinois - Dana)Our Donation LinksNational Security Counselors - DonateMSW Media, Blue Wave California Victory Fund | ActBlueWhistleblowerAid.org/beansFederal workers - email AG at fedoath@pm.me and let me know what you're going to do, or just vent. I'm always here to listen. Find Upcoming Actions 50501 Movement, No Kings.org, Indivisible.orgDr. Allison Gill - Substack, BlueSky , TikTok, IG, TwitterDana Goldberg - BlueSky, Twitter, IG, facebook, danagoldberg.comMore from MSW Media - Shows - MSW Media, Cleanup On Aisle 45 pod, The Breakdown | SubstackReminder - you can see the pod pics if you become a Patron. The good news pics are at the bottom of the show notes of each Patreon episode! That's just one of the perks of subscribing! patreon.com/muellershewrote Our Donation LinksNational Security Counselors - DonateMSW Media, Blue Wave California Victory Fund | ActBlueWhistleblowerAid.org/beansFederal workers - feel free to email AG at fedoath@pm.me and let me know what you're going to do, or just vent. I'm always here to listen. Find Upcoming Actions 50501 Movement, No Kings.org, Indivisible.orgDr. Allison Gill - Substack, BlueSky , TikTok, IG, TwitterDana Goldberg - BlueSky, Twitter, IG, facebook, danagoldberg.comCheck out more from MSW Media - Shows - MSW Media, Cleanup On Aisle 45 pod, The Breakdown | SubstackShare your Good News or Good TroubleMSW Good News and Good TroubleHave some good news; a confession; or a correction to share?Good News & Confessions - The Daily Beanshttps://www.dailybeanspod.com/confessional/ Listener Survey:http://survey.podtrac.com/start-survey.aspx?pubid=BffJOlI7qQcF&ver=shortFollow the Podcast on Apple:The Daily Beans on Apple PodcastsWant to support the show and get it ad-free and early?The Daily Beans | SupercastThe Daily Beans & Mueller, She Wrote | PatreonThe Daily Beans | Apple Podcasts Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Send us a textIn this #TCRCC2025 preview episode, I'm joined by Dr. Kelly Martin, a rising leader in helping cancer survivors get back in the game literally. Return to sport after cancer is an area that doesn't get enough attention in oncology rehab, but it matters -- not just for competitive athletes, but for any person ready to reclaim meaningful movement after a cancer diagnosis.Kelly is bringing a powerful session to The Cancer Rehab Community Conference 2025, and today she's sharing why this topic is such a critical opportunity for PTs to step up and make a real difference.Save your seat today at The Cancer Rehab Community Conference!Follow TheOncoPT on Instagram.Follow TheOncoPT on LinkedIn.

Cash PT Trends 2025: What We Learned in Dallas + The New Industry Report In this episode, Doc Danny Matta and Yves Gege unpack takeaways from their Dallas live event and preview PT Biz's new Cash PT Industry Report. They cover what's working now across pure cash, hybrid, and out-of-network models; why continuity and small-group training are surging; and how the talent market is shifting as more solo owners choose to join established cash clinics. Quick Ask Help us move toward the mission of adding $1B in cash-based services to our profession: share this episode with a clinician friend or post it to your IG stories and tag Danny—he'll reshare it. Episode Summary From beginners to builders: PT Biz events now draw ~200 owners focused on scaling, not just getting started. No single “right” model: Cash-only, hybrid, out-of-network, Medicare-focused, and gym-like setups can all work—business principles drive success. Continuity is up: Many clinics now get 20–40%+ of monthly visits from recurring performance/wellness work—stabilizing revenue. Small-group training wins: Huge LTV and stick rate; still underused (only ~¼ of clinics are doing it). Talent trend: More solo owners are approaching larger cash clinics for roles with culture, mentorship, and intrapreneurship tracks. Reality check on pay: Compensation must tie to the revenue a provider can generate; entitlement ≠ value creation. Macro shift: Rising deductibles & wellness demand push all clinics to add self-pay services—cash PT is no longer fringe. Live Event Takeaways Owner mindset: Conversations have matured—hiring, leadership, profitability, systems, and scaling to $100k–$200k/month per site. Market fit varies: Geography, payer mix, and demographics dictate whether to stay pure cash, add OON, or blend Medicare. Community compounding: Member-to-member playbooks (what worked, what didn't) are often the most valuable part of events. The Industry Report: What to Watch Continuity growth: Bigger clinics show higher % of recurring visits, needing fewer new evals to fill schedules. Underutilized small groups: High demand among “post-injury but not gym-ready” clients; strong margins and retention. Diversified offers: Performance, strength, and longevity programs de-risk revenue and increase lifetime value. Small-Group Training: Why It Works Checks the boxes: Strength, mobility, accountability, and community—with clinicians nearby if issues arise. Cost-effective for clients: Often similar to PT weekly or personal training—but with better adherence and social glue. Team friendly: Therapists enjoy variety and fewer notes; can be delivered by PTs or trained coaches under clinical oversight. Career Pathways & The “Unemployable” Test Two good options: Go all-in on ownership or join a high-performing cash clinic as an intrapreneur (clinic director, partner track). Value first, then ask: Promotions/partnerships follow demonstrated impact, not tenure. Reputation compounds. Pro Tips You Can Use This Month Launch continuity now: Create 1–2 simple monthly options (e.g., strength + mobility; return-to-sport). Pilot a small group: 4–8 clients, 2x/week, 8 weeks. Price for value, track retention, collect testimonials. Map your model: List your market realities (Medicare, Tricare, local payer rates, boomer density) before choosing cash/hybrid. Hire from the doers: Prioritize applicants who've tried solo—“batteries included,” better respect for business realities. Benchmark & iterate: Compare your prices, packages, and continuity % to the industry report; fix one lever each month. Notable Quotes “There isn't one right model—principles win. Leads in, lifetime value up, recruit well, lead well.” “Continuity compacts the snowball. When 30–40% of your visits are recurring, everything gets easier.” “If you want stability without owning every problem, be an intrapreneur—create value, then opportunities chase you.” Action Items Download the Cash PT Industry Report and benchmark your prices, packages, and continuity %. Sketch a small-group pilot (who it's for, schedule, price, progression) and pre-sell 6–8 spots. Define two continuity offers with clear outcomes and a simple monthly cadence. Write a one-page model map for your area (payers, demographics, demand) and choose cash-only vs hybrid accordingly. Programs Mentioned Clinical Rainmaker: Systems to get you full-time in your clinic. Mastermind: Scale space, team, and operations. PT Biz Part-Time to Full-Time 5-Day Challenge (Free): Expenses, visit targets, pricing, 3 paths to go full-time, and a one-page plan. Resources & Links PT Biz Website Free 5-Day PT Biz Challenge Cash PT Industry Report: Download on the PT Biz site. About the Hosts: Doc Danny Matta—staff PT, active-duty military PT, cash-practice founder & exit; now helping 1,000+ clinicians start, grow, and scale with PT Biz. Yves Gege—cash-practice owner and PT Biz co-founder focused on systems, leadership, and scaling.

Dr. Shanté Cofield, better known as The Movement Maestro, unpack what it really takes to build a business and life that actually feels good. From letting go of roles that no longer serve you to embracing lifestyle design over burnout, she shares the truth about why authenticity is the only sustainable strategy. Whether you're navigating a career shift, battling imposter syndrome, or tired of trying to be someone you're not, this episode will remind you that being yourself isn't just allowed—it's necessary.If you have any questions about this episode or want to get some of the resources we mentioned, head over to LesleyLogan.co/podcast https://lesleylogan.co/podcast/. If you have any comments or questions about the Be It pod shoot us a message at beit@lesleylogan.co mailto:beit@lesleylogan.co. And as always, if you're enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at LesleyLogan.co/subscribe https://lesleylogan.co/podcast/#follow-subscribe-free.In this episode you will learn about:How the shift from PT to brand-builder was built on small steps.Why creating a lifestyle business is really about time and balance.How authenticity makes your work sustainable without constant struggle.Why confidence shows up only after you do the thing scared.How borrowing belief from mentors can carry you through doubt.Episode References/Links:The Movement Maestro - http://www.themovementmaestro.comDr. Shanté Cofield on Instagram - https://www.instagram.com/themovementmaestroDr. Shanté Cofield on Threads - https://www.threads.com/@themovementmaestroJill Coleman Website - https://jillfit.comEp. 385 Danny-J Johnson & Jill Coleman - https://beitpod.com/ep385RockTape - https://www.rocktape.comGuest Bio:Dr. Shanté Cofield, widely known as The Movement Maestro, is a former physical therapist turned entrepreneur who has built a thriving career helping health and fitness professionals take their work online. She is the creator and host of Maestro on the Mic, a podcast with more than one million downloads, and the founder of The Movement Maestro LLC, a company dedicated to showing coaches and clinicians how to build authentic personal brands. Based in Southern California, Shanté is recognized for her vibrant teaching style, love of community, and unapologetic approach to living life on her own terms.With a background that blends over a decade in movement science and several years in online business strategy, she equips entrepreneurs to grow without losing sight of the lifestyle they want to create. Her work emphasizes sustainability over hustle, encouraging clients to pursue balance, authenticity, and freedom in their careers. And when she's not coaching, you can usually find her at the beach, behind the wheel of her hypergreen Jeep, or reminding her audience to chase the work that sets their soul on fire. If you enjoyed this episode, make sure and give us a five star rating and leave us a review on iTunes, Podcast Addict, Podchaser or Castbox. https://lovethepodcast.com/BITYSIDEALS! DEALS! DEALS! DEALS! https://onlinepilatesclasses.com/memberships/perks/#equipmentCheck out all our Preferred Vendors & Special Deals from Clair Sparrow, Sensate, Lyfefuel BeeKeeper's Naturals, Sauna Space, HigherDose, AG1 and ToeSox https://onlinepilatesclasses.com/memberships/perks/#equipmentBe in the know with all the workshops at OPC https://workshops.onlinepilatesclasses.com/lp-workshop-waitlistBe It Till You See It Podcast Survey https://pod.lesleylogan.co/be-it-podcasts-surveyBe a part of Lesley's Pilates Mentorship https://lesleylogan.co/elevate/FREE Ditching Busy Webinar https://ditchingbusy.com/Resources:Watch the Be It Till You See It podcast on YouTube! https://www.youtube.com/channel/UCq08HES7xLMvVa3Fy5DR8-gLesley Logan website https://lesleylogan.co/Be It Till You See It Podcast https://lesleylogan.co/podcast/Online Pilates Classes by Lesley Logan https://onlinepilatesclasses.com/Online Pilates Classes by Lesley Logan on YouTube https://www.youtube.com/channel/UCjogqXLnfyhS5VlU4rdzlnQProfitable Pilates https://profitablepilates.com/about/Follow Us on Social Media:Instagram https://www.instagram.com/lesley.logan/The Be It Till You See It Podcast YouTube channel https://www.youtube.com/channel/UCq08HES7xLMvVa3Fy5DR8-gFacebook https://www.facebook.com/llogan.pilatesLinkedIn https://www.linkedin.com/in/lesley-logan/The OPC YouTube Channel https://www.youtube.com/@OnlinePilatesClasses Episode Transcript:Shanté Cofield 0:00  One of the best gifts that you can give yourself if you are foundering, faltering, a little bit having unsure about things, if someone chooses to believe in you, believe them.Lesley Logan 0:10  Welcome to the Be It Till You See It podcast where we talk about taking messy action, knowing that perfect is boring. I'm Lesley Logan, Pilates instructor and fitness business coach. I've trained thousands of people around the world and the number one thing I see stopping people from achieving anything is self-doubt. My friends, action brings clarity and it's the antidote to fear. Each week, my guest will bring bold, executable, intrinsic and targeted steps that you can use to put yourself first and Be It Till You See It. It's a practice, not a perfect. Let's get started. Lesley Logan 0:53  All right, Be It babe, get ready. This, this the word this comes up in this podcast so many times as a like, like, double tap, as a thumbs up, as like, high five as, I mean, if I could have done this in person, we would have been like, just high fiving each other the whole time. I am obsessed with this person, Shanté Cofield, the movement maestro, is our guest today, and someone who has impressed me from the moment I was introduced to her in so many freaking ways. And what I love is like I got to watch her on the outside looking in, and then I got to know her on the inside and still, just like we don't live in the same place. So just like watching from afar, and like being an Instagram friend, hopefully real life friend from afar, but then getting to talk to Shanté today and hear the journey that they've been on, the journey that they're still on, the way they make decisions. I'm so excited for you, because no matter if you run your own business, you work for someone, you are a human being, and you are going to hear so many things that it's going to help you be you, be more you. So much permission is going to be granted. And I hope this is an episode that you save and hit on replay, because I know I am, I know I can't even wait to listen to this again. And also, I hope that this allows you, if you don't know who Shanté is, I hope this helps you find them, follow them and and get more from them, because they will they have so much to teach. They're just inherent teachers. So Shanté Cofield, thank you so much in advance. You guys, here is the Be It Pod with Shanté Cofield, enjoy. Lesley Logan 2:23  All right, Be It babe. Get ready. This is gonna be amazing. I know that currently, Brad has no idea who I'm talking to, otherwise he'd be in this room. He'd be so jealous. He loves this person so much. So, Shanté Cofield, The Movement Maestro, here you are, finally.Shanté Cofield 2:39  Here I am. Thank you for having me on. Lesley Logan 2:40  Oh my god. Shanté Cofield 2:42  I'm excited. I'm actually legitimately excited to be on this positive podcast. I'm like, yeah, let's fucking do it. The energy. Lesley Logan 2:47  This is gonna be great. So here's the thing you guys, I met Shanté through Jill Coleman, who's been on the pod before. And one of the things that you might not well, you know this about yourself because it's what you teach people on but like, I see a recycling truck and I think of you.Shanté Cofield 3:01  As in knowable. And thank you for knowing it's a recycling truck, not the garbage truck. I don't like the garbage truck, it's a recycling truck.Lesley Logan 3:08  And so and then, you know, I was reading I was reading through your form and everything, and I was like, oh, she does have a bright green jeep. That's right, she does. So Shanté, if in case people don't know who you are, can you tell them who you are and what you rock at?Shanté Cofield 3:20  Yes, absolutely. Again, thank you for having me on and you, listening, thank you for being here. I, Shanté Cofield, I think more colloquially or now more commonly known as Maestro. I'm a physical therapist by trade, an entrepreneur by choice, and now I spend my days in Southern California, but try and make the monies I do online business coaching. So like Lesley had said, Jill Coleman is my business partner for one of the projects that we group coaching program that run together, but I help health and fitness pros run, build, grow, profitable. It's an important word there online personal brands. That is my niche, that is my zone of genius, largely using Instagram as their initial kind of top of funnel. Lesley Logan 4:00  Yeah. I mean, I think it's, I love that you had, like, by trade, and then by choice. I think a lot of people get stuck on the by trade, and they kind of don't choose.Shanté Cofield 4:09  Yeah, I'm like, go and do other things.Lesley Logan 4:12  How long ago did you do that, though? And, like, was it the scariest thing? Shanté Cofield 4:16  Totally. So I graduated from PT school in 2010 I did it for eight years, and during that time, kind of on the back end of that, I started working for a company called Rock Tape. So if any of you have seen any colorful tape that the athletes wear, Carrie Walsh really put, like kinesiology tape on the map. I started working for one of those companies, and I was a lead instructor, and I that's when I really found that I love teaching, and I literally traveled the world teaching for them. So, you know, growing up, I wanted to have a job that I could go on planes and I could stay in hotels. Why? I don't know. I don't know why I wanted that, but I did. And then I became a physical therapist, and I was like, well, that's not gonna really allow for that. And then I got that job, and I found myself traveling and teaching across the world, and I concurrently was building my personal brand. Kind of inadvertently building it, not even kind of, 100% inadvertently building a personal brand, as the Movement Maestro on Instagram, because I was like, I have stuff to say, and this is fun, and I'll connect with people. So I did. I practiced for eight years, and just towards the end of it, I was practicing less, and I was teaching more, very much, knowing that I would step back from from treating because I didn't really love it, but it's safe and it's a great first career, but you can't really, in my opinion, teach just from theory, like you have to be practicing still. And I was like, I don't even enjoy this. I don't really want to be doing this anymore. And so the pivot came in 2020 so I was doing things behind the scenes, kind of the online business stuff behind the scenes. I met Jill in 2019 and we linked up. But 2020, I was like, I am done with PT stuff. I'm done talking about it, coaching it, teaching it, working in that field. And then Covid was like, Okay, here you go. And the pivot was actually very easy, because I couldn't travel anymore. I (inaudible) online, and I just brought all of the kind of coaching business stuff that people have been asking me for, just about that front facing. Then stopped with the, the PT stuff. Lesley Logan 6:04  It's funny. Like, I think, you know, obviously 2020, was terrible for so many reasons, and, and also, like, you can't have bad without good. Like, that's a balance. And so, like, if you take advantage of of the the opportunity that it was there, which is like, oh, I can't like the the playground has said that this is the box. And if I, so, how can I be creative in that box? And we also met Jill in 2019 and then, because of a 30-minute talk she did, we like, did her notes, and then I like DM-ed her like, two months, and I was like, just so you know, thanks for what you did in someone else's thing. We did it, and we made $20,000. She's like, who are you? You know, but like, because of how things change, it really did a lend itself for people who wanted to make a big pivot. And I love that you took advantage of that. Shanté Cofield 6:54  100%. Lesley Logan 6:55  I think, like, people who hear that, though, when people work online, they think, oh, my God, you get to work for yourself. It's like the dream life. We're just all printing money. It's like the coffee shop, you guys. Shanté Cofield 7:05  Yes, printing money.Lesley Logan 7:08  You know, I think it's also easy for people to make a switch and then overwork themselves on something that I am so attracted to about you is that you don't do that. Shanté Cofield 7:16  No, I am 100% of the lifestyle business mindset. And mind you, lifestyle business doesn't mean like being a pauper. It's just like, what's the lifestyle that you want? And if you want some extravagant, you know, lifestyle, then you're gonna have to work and earn, you know, commensurate with that. But for me, it is the reason I do what I do and make any money, is so that I can live in the way that I want, you know, and I want to have a lot of time to do the stuff I want to do on a play guitar. I go to the beach a ton. Jill and I are really good balance in that way, because Jill loves the work. She loves it. She loves being in it. She loves the strategy. And I'm like, I'm going to go to the beach now. I'm going to go and play volleyball. I'm going to go downstairs and lift. I have a gym that we put in in the house. So it's like, yes, I have to make enough money that allows for that lifestyle, but the reason that I do things in my first choice will always be, I'm going to go out and live and do the fun activities or stay home and do the activities, as opposed to being like, work, work, work.Lesley Logan 8:12  So is that easy for you? Like, is that how you've always been? Like is it hard for people around you?Shanté Cofield 8:18  I think that it is, there's a definitely, I love you asked this question because I think it's super important when we're listening to people speak, and we're looking to take lessons from them and advice from them that we also realize where they are in life, like I'm 40, right? So it's not that if I would not be saying this if I was 20, right? So when I was 20, I was in I was in college, and then I immediately after that, I was in grad school, and then I was living in New York City, working a lot like, still very much, being like, I want this. I want to be able to do things on my own time. But knew that I couldn't. I was like, I have to work and I'm have no money, and I live in New York City. But that was definitely always the goal, whether I realized it or not, was this time, flexibility and being in control of my own time. So it is easy for me to do that now, and it's all that I want to do now, and I can actually afford to do that. And I'm able to do that because I'm not 20 I'm not 25 like I do think that there is a time in life when, like, you grind, right? The analogy I like to use is surfing, right? If I don't, first of all, I live by the ocean. I don't go in the water, but I understand it, right? Lesley Logan 9:22  I love you so much because I love the ocean. But I don't go usually I'm like, I don't like anything touching me that I can't see. Shanté Cofield 9:30  I could. I will look at it. I don't need to be up in the ocean. But I watch all the surfers there, and it's like, if you want to ride the wave, if you want to coast, you have to paddle out. You don't just end up out there on the wave and like, oh, look at me. Like, you have to, first of all, I don't watch people surfing like, this is like, so much work, and they're not going, like, under the waves, and that things are hitting them and the board is going backwards. There's a lot of work that gets put up, that gets done, gets front loaded, and then you're like, all right, cool. I can ride this wave and sit here. I can pick which wave I ride, but that's after all the work comes. So no, no, it's not a hard thing for me to decide to do now or live into now. But also, like, I'm 40, I'm not 25.Lesley Logan 10:10  I actually, that's so funny. You know, you have the idea people think that, like, people are served are just like, easy going, like they're just like, actually, like, they're the most organized, hard working folks I've ever met, because they're like, they know when the waves are going to be great. They work there. They schedule everything around that. They work really hard. Like, I went to a yoga teacher who was like, so zen, so chill. He taught at 5 am then he was out riding the waves, and he taught again at 9 am he would like.Shanté Cofield 10:37  This, absolutely, absolutely.Lesley Logan 10:40  But I want to see them, like, hanging loose, or what a hanging 10, and they're like, oh, but they have they're chill. It's like, actually. So that's such a beautiful analogy. I think it's really fun. I always tell people like, when I'm doing interviews, like, why I'm 42 because I think, like, you do have to say, like, it. I can say this and I can work my schedule really does my work schedule really is only nine to four, because when I was 30, this was six to seven.Shanté Cofield 11:06  (inaudible) like, I need you to understand that folks that like that is how it works. Like, in general, I love that you typed into that with with surfers. And one thing I think about with that is that form allows for flow right where, like, yeah, he has a schedule and he has, like, this times, and like, yes, we are dictated by, like, what weather is doing, right? And that allows for me to be able to, like, go with the flow, because I had these things, whether that's like in a time, like a looking across a timeline that I did these things first, or I'm looking at within my day, and it's like, okay, I structured this, this and this, so that I can just be chill, going with the flow, if you will, during these other times. Absolutely. Lesley Logan 11:41  Yeah, but is it? Is it easy for the people around you? Because I know, like, I like, I have learned this is when I'm creative. This is when I can actually do the best coaching. If I miss this opportunity, we're not even posting because it doesn't, it's not even gonna work for me. Like, I just, you know, I love about and, like, there are other people like, oh, you're like, like, I feel like you're you're so cold. Like, I'm not cold. 6am to 9am is my time. You cannot be in my time.Shanté Cofield 12:04  No, no one has had an issue. I mean, my partner, Lex, she does online business. She gets it. She's known me for a long time too, so she knows how I am. And I think that exactly what you just said one of the best things, and we've talked about this a little bit before we got on the call, like this, like this idea of authenticity, that can be kind of overused as a word, but one of the biggest gifts of like, actually showing up authentically, is that you give other people permission to do the same, right? Not that they need it, but like they are looking for it. And so when you show up and you're like, Yeah, this is what I do. This is the time I take. This is how, like, when I'm going to be doing this, I'm putting myself first. I'm scheduling this first. You give other people the permission to do that. And people like that. They're like, oh, if maybe, maybe they have some initial pushback, but that's because they're like, oh shit, you just held up a mirror. And now I have to look at myself and be like, Am I doing that? I could do that. What's stopping me from doing that? So I've had no pushback with it at all. You know, I've I say this whenever I go on podcasts or talk about things like so much of everything I credit to my mom, and just like how she raised me and I, she's always supported me. There was never a like, but what about or none of that. It was just like, okay, you have soccer. I'm taking you. You want to do this? Okay. Like, there was never anything but support. So I've never, I've never been in an environment. I never thought to be in an environment or been okay in an environment where someone's like, pushing back on just how I am, I'd be like, why? What is this about? Lesley Logan 13:27  What a cool mom. What a cool, like, evolved, healthy. Shanté Cofield 13:33  Super fortunate. Lesley Logan 13:34  Yeah, yes. And also let, like, it allows for you to be you, and then again, be that mirror for other people. So okay, it's called Be It Till You See It because I don't like the way fake it till you make it sounds. And I have always been someone who, like, is like, okay, I don't know how to be the person who runs a business by herself. So what if I had to know? And like, what would I do if I had to know? So that's kind of how I've always run things out. And so one of the things that, like, you know, I followed you for years, and I love about you, like, I find, and I'm sure this is like, literally, what you deal with is, like, so many people are afraid to put themselves out there as either themselves or the person that they would like people to see them as, and you teach that. And also, like, you know, in the last recent shit show we've all been in, I've watched you continue to show up authentically, and so I guess I want to know, like, are there tips for being it till you see it online? Shanté Cofield 14:26  Yeah, yeah. This is why I'm really excited to come on this podcast, because it is something that I've learned, that this is what I do and teach. I didn't go into online space or anything with that be like, this is what I'm gonna help people with. But, you know, Movement and Instagram and online business, it's all just been a vehicle to help people live into themselves and create their best lives. And I didn't realize that that was a difficult thing for people. And I don't see that as like, oh, it's so easy. It was just like, that's not the world that I was in in any way. And so when you start talking about you're like, oh, this is something that's difficult for you, for many reasons. Society is designed so that this is difficult for you, like, and then seeing that be like, okay, let me see what I can do, or what I've been doing, and kind of like, put a process to it, if you will, to try and help people. I think that the most, the simplest, easiest thing, the action item, is do it scared. Like, there's no other way around it. I think that we like to kind of, like, cerebralize things and be like, I'm gonna try and dissect it. And why am I like this? And why do I do something that's helpful and fine, but like, you still have to then do it. There's no that. There's no like, I'm gonna think my way out of this or into this. It's like, I still have to take the action and show up in this way. So if we're waiting to, like, feel better about it, we know that this confidence is a byproduct, right? It's on the other side of action. So there's a line that I give people that I tell people, I'm like, do it scared, right? Yes, there can be action items of, like, accountability, or you're like, I'm working with somebody and like, I just have to show up, I have to post. I've given myself timeframes and constraints so that, because we know deadlines are magic. But the to me, the big take home is there, do it scared. You're probably, it's probably going to feel uncomfortable, it's probably going to feel far and it's probably not going to feel good. You're probably going to be like, having all these thoughts, do it anyway, because the feeling you're searching for, the confidence, all of that, it's on the other side of the action.Lesley Logan 16:17  Yeah, oh yeah. It's really true. Like people so we have, since I last saw you, like, we actually have, like, streamlined so many things. And because of all the coaching I've done for 10 plus years, and because the world made me put everything out in blogs back in the day and videos, we were able to train an actual bot to be me, right? And it's great. It's fabulous. She, she has the best grammar that I never had. I'm like, wow, I love that the internet's helping with the commas. Like, it's so great. But somebody asked my bot, like, you know, a question where, like, you know, confidence came up, and my bot said a very true story about how I had, you know, like, I do these things scared. I'm not always confident with what I'm doing and the person's like, you're not always confident. You seem so confident. And it's so funny, because, like, I think people are so good at seeing what they want to see in other people you know that right there, because they don't see they don't see, oh, she's doing that scared. They see, they only see it as, like, she's confident. And it's really, like, I tell everyone, I do everything, like, as if the roller coaster is like, at the tip and I'm screaming down the other side and hoping I'm just gonna go with the flow of it all, because you get confident from doing the thing you said you're gonna do. Shanté Cofield 17:32  It's on the other side of it. I think, you know, there's also a lot to be said from drawing from data, right? Like, I'm a physical therapist by trade. That's science through and through. It's how my brain works. I want logic. I want reason. I want things to be rational. There's so much to be said to actually generating evidence and generating data first and then then the second part, which is hard for people, is believing it like there's always this discussion around imposter syndrome. There's a lot of, you know, routes we can take and how it's like, societally imposed, and all these other things. And I'm like, for me, part of the rational side of it is, I'm like, maybe you're just not that good yet. If you just started, why would you be good at this thing? So you feeling like, I'm not good enough. It's like, you're right. Clap for yourself. You're right. You're not that good yet. And then we go and we learn the things and we get the rest. And then this is where I see the switch doesn't flip. You have to choose to believe that evidence, because I'll have people that like do the things and I'm like, you've been doing this shit for five years. You're still not confident, like, you have to choose to believe it then. Day one, no, you're not good. Objectively, you're not like, it's okay. Year five. You are better. You have to look at all of this data that you have generated, and then you have to choose to believe it, and then act from that. Can you still and will you still be scared or have feelings about certain things? Yes, but it's typically the new things that you haven't done. Moving forward, you have this new foundation. You have stepping stones that you've literally laid in place yourself, and you have to choose to believe the structural integrity of these things.Lesley Logan 19:01  I I'm obsessed with that (inaudible) and I'll okay, Seth Godin, like, probably this is a decade ago, I was listening to podcasts when I couldn't afford coaching. I was like, these people are my coach. And Seth Godin was like, being asked about imposter syndrome, and he said, if you're new at something, you are, in fact, an imposter. And he's just right, so just feel those feelings, and then take the steps to not be that way. And I was like, and he also said, and then also take it as a sign that you're probably not a narcissist as well. So when you, yeah, because you care. So we can remove now that we've, like, established you're not a crazy ego narcissist and you are new. Allow yourself to be new, but then go do the thing. And I so I have had some people, some teachers, at my house, and they graduate from my mentorship program, and they were here at the house for retreat, and when I was like, oh, I can't do this exercise. I can't do this exercise. And I was like, okay, well, let's just see what you can do. So they do it, and they come right up, and I'm like, so you just did it. Shanté Cofield 19:59  So you can, actually, objectively. Lesley Logan 20:02  Yeah and I'm like, you need to believe in you more than I believe in you. Like, yes, I'm a teacher. Right?Shanté Cofield 20:09  That, that is huge, Lesley, that is huge. And I think that one of the things that I will talk to people about, or say to people as they're on this journey, is borrowing confidence, right? And so when we're starting out and we're new with something, one of the best gifts you can give yourself is if someone chooses to believe in you believe them. And so I think about, you know, you had asked, what the podcast, and I love, by the way, how organized your shit is. But one of the things I was asking, in that little, little pre podcast thing, and I was thinking of like, you know, instances, and for me, it was starting with Rock Tape and starting to teach with them. I did reach out, because I was like, I can do this because I was five years into my career already. It wasn't like day one. I was like, I can get people better. Like, I could do this. I could learn and, like, learn how to teach this. But like, I have a solid foundation. I'm good at what I do. But going into this, one of the women, one of the head woman, Allison, Allison Evans, who is my self-pointed mentor. We still talk like nearly every day. She believed in me, and she really believed that I could do this and could teach and like she put me on stages and helped me, and I was like, I'm going to choose to believe her. And that confidence, I did have to borrow it like I had my own coming in, but any that I needed, I would borrow from her and then use that moving forward, so that one of the best gifts that you can give yourself, if you are foundering, faltering a little bit having unsure about things, if someone chooses to believe in you, believe them. Lesley Logan 21:34  Ah, I want to put that on replay. Everyone's gonna rewind that. I wanna put that on replay because, like, I it's so true, years it was probably like 20 this was like 2018 and I had and I had, I had been traveling a bit to I was being hired to teach in different countries, and I was always so shocked. I'm like, oh my god, they found me. This is like, you guys, this is 2014-15. I wasn't really doing it on Instagram. They were finding me through like YouTube and then word of mouth. So then it's like 2018, a girlfriend of mine wanted to host this big event. And she was like, she was picking all of her friends to, like, do it, because we believed in her, right? But so I believed in her that she could do this event. And I found myself on a stage, my husband was actually micing me up. There's 85 people in this class, and I was like, Is this mic on? He goes, No. And I was like, I think I'm a little bit nervous. Like, I think there's a mistake here, right? Like, and he goes, why? And I was like, well, I just don't know, like, 85 people. I've never taught 85 people. And I'm looking at this front row, and there's like, famous teachers in the front row and brand new people in the front row, and I'm having just, like, a little having a little moment, a little imposter moment. And he goes, how is this different than anything you've already done? And it was like, I needed to go back and borrow that comment and also be reminded you've actually done this. It's just more people.Shanté Cofield 22:46  That that that you're human, the reminders, the other people, the people that are believing you, that people are giving them around, like, take all of this. Take all of it. Yes, yes. Yes times a million. Lesley Logan 22:57  Yeah, yeah. Um, okay. So you, you have, you went from, I mean, like, I love Rock Tape, thank God for Rock Tape. But between that, Pilates saved my knees and my hips from all my running career. So very appreciative. And then you got into what people would say is, like, a huge pivot, like, I don't know that many people would like the trend of like, oh, you go your physical therapist, and you're a Rock Tape expert, and then you teach people how to be on Instagram. Shanté Cofield 23:27  Yeah, right. Lesley Logan 23:28  So you had the teacher confidence in you from the teaching you've done, but and you had the confidence in what you've put out and what you grew on your own. But what was the be it till you see it? How did you like, how did you set yourself up to, like, coach people on something completely different than what you went to college studying all that?Shanté Cofield 23:45  Totally, totally. I love the phrase that it's be it till you see it, because you're not actually faking it, right? So to me that my, one of my whole sticks is safety and having a safety net. And so from the outside, people will think you've taken massive leaps. And then if they're like, behind the scenes, or if they actually were with you the whole time, they realize, like, there's these little steps that you just, like, didn't fucking stop them. So everything led to the next thing you know, being able to be on social media and being able to teach in person and give presentations came from the fact that I did it for a zillion years, right? Growing up, going through high school, going through college, and then, PT school, you did a million presentations, so like, going and doing more of them. I'm like, this is the same it's actually not an issue at all. Being able to speak to people and connect with people. That's from being a physical therapist like, that's literally all you do all day long, right? This skill set just carries over to the next thing, coaching, things. I've been in sports my whole life. I've been coaching my whole life. So then going into the online business realm, it wasn't so much of a pivot, because I was doing PT. All I did was I took all my PT stuff and I started putting it on Instagram. Because I was like, I started using Instagram simply because I was like, I would like to connect with other people. I didn't do it to this is 2014 right? I didn't do it to start a brand. I didn't do it because, like, no one was really doing it, to be completely honest, in terms of, like, the PT world there was like, (inaudible) was doing it, Perry Nicholson was doing it. But it wasn't like a big thing to see, like, PTs and Kairos just like.Lesley Logan 25:05  Yeah. I know it's hard for people to believe, but there was a window where social media was just social.Shanté Cofield 25:10  Yeah, right, like, here's my breakfast. There was no. Lesley Logan 25:14  I know. Here's a sunrise. I look at the sunrise. I did just look at this tree. Shanté Cofield 25:18  On my high tone filter here. Like it was not, it was like, not a thing. So I was like, okay, I see people doing it. I just want to connect with people and like, I'm, mind you, I'm five years into my career by now. Like, I was like, I can literally just take what I've been doing during the day. Videos was only 15 seconds long. Like, first iPhone didn't even have, like, a camera, I mean, a video on it. Like it was just like, this is very different way of doing things a different time. So I'm taking my PT stuff, I'm putting that on social media. I grow a following behind that, thinking I wanted to work with CrossFitters, but who followed me was other PTs. And I see why, like, looking back, I'm like, the language I was using, how I was showing up. So then I start teaching them things. I'm running courses. So, like, I'm able to run my own courses, because I worked for Rock Tape, at that point, four years. And so I knew how to run a course. I knew how much I would need to charge in order to, like, turn a profit on this. I had connections all around. I launched my personal course in Australia and New Zealand because I had connections from Rock Tape so it wasn't like, how could you launch a course abroad? I'm like, because I've already done literally 500 like, right? It's not a big thing. So from the outside, maybe it looks like that. From the inside, it's like, it's just the next step. As I'm running all these courses, and anytime I would go and they would, I would be specifically asked to teach a course. I by the by the, like, year three of this, I already knew if that facility asked for me specifically, I already knew that owner was going to be like, hey, can we go out to dinner? And then they were going to ask me business stuff. And they were like, going, they were like, gonna be like, I wanna leave. I wanna do something else. So getting asked all these questions, starting to work with those people, but it was just behind the scenes. People didn't know I'm doing it, but I'm like, I've been doing this for years. So then 2019 comes. I start bringing more of it front facing. Jill and I host a live event. That was my first live event with, like, online business. And I was like, okay, this is new, but I'm borrowing confidence from Jill. Jill believes in me. Cool. I'm going to just stay in my lane with this stuff and teach this stuff and go into that even, because I've been doing it like behind the scenes, but not so front facing. And then 2020 I literally just took all the stuff that I was doing behind the scenes and brought it front facing, right so that, and largely what I was doing initially in 2020 was teaching people how teaching people how to bring their presence online. It wasn't so much of the true like launch strategy and things like that that I learned a ton from Jill and then also going through that subsequently. But I started out with what I knew and what I've been helping with people with already. So the pivot felt like a lot like looked like a lot from the outside, but behind the scenes, it was literally like, okay, it's just the next stepping stone, and taking all that I've done with me and using it for the next step. Lesley Logan 27:46  I am so obsessed with the way that you like, talked about what people see on the outside, and then the baby steps behind the scenes, because I do think that they go, oh, you know, Lesley does this, and she does this, and she does this, and so I'm gonna go do these things. And it's like, okay, behind the scenes, there are 20 people who do the million steps. There are, like, from the time I end this call with you, I don't touch this again until a recap episode, and it goes through all the things that does all this stuff. And then I don't, I just hear it on the places you listen to podcasts too. Like, yeah, because, because behind the scenes, you're not, no one's posting. That's boring. No one actually wants to know how many baby steps are back there. But I also want to highlight that you like, you took what you were being asked a lot, and the experiences you were having, and you were utilizing that. And I think where a lot of people, they try to create it from the end point from, like, where this like, oh, here's Shanté on the stage. So I'm going to do what Shanté is doing on the stage, and then what am I going to talk about? What if you, you know, you got to go back behind the scenes, and like you mentioned earlier, where it's like, I didn't know people had a hard time doing this thing that came so easy to me. And I think, like for anyone listening, if you're wondering what you might be doing, whatever you think is easy, someone else, a lot of other people, think is so hard. They think it's so hard.Shanté Cofield 29:02  That, you're like, oh, I had no idea. Oh, I think that that gets at kind of like, one thing we haven't discussed is, like the societal implications, right? Like, how society and patriarchy and supremacy culture play into all of this, and we are fed this lie that success requires struggle, right, there's a difference. Success requires hard work, but not struggle. So if you go back to this, the surfer analogy, this would be like, you don't know how to swim. You hate the water. There's sharks in there. And people think like, that's how you have to do it in order to be able to like surf. And I'm like, you should maybe stay on land and, like, play volleyball, like, don't do something else, don't even like swimming. Like, what are you? Why do we think we have to be the struggle and such? Yes, there is hard work, but it is with things that you enjoy doing, with people you enjoy being around. And then it doesn't feel like this, like, God, I'm like, pulling teeth, and it's the worst thing ever. I truly believe that humans, left to their own devices, they will create, they will work hard, they will do so much. People are not inherently lazy. We all know, anyone that's listening to this, you have any if you've ever created something of anything, and you're like, I like this thing. You will stay up all night, you'll miss meals, you'll skip these things. I just want to finish this thing like that, it's in us, but we fed this lie that we have to struggle and we have to suffer and it has to be the worst thing ever. It doesn't have to be yes, it's a lot of work. Yes, we should probably expand our timelines for things, right? We'd have timelines in terms of minutes and I'm like, make it years and you'll never fail. Yeah, right now it's minutes and you're like, I didn't do it yet. But if you are finding things, leaning into these things and like, Hey, I'm naturally good at it. That's a good thing. But we're kind of taught, oh, you're naturally good at it. It's easy. That means that you're lazy, or that if you're if you're going to do that, that means that, like, you're taking the easy route, and that's bad. And it's like, no, do the things that you like, do the things that come easily, that that is great. That's what we're going for, not this life of like I hate the things I have to go to, where I have to do this, I have to struggle and suffer for it to be worthwhile. No, no, absolutely not. Lesley Logan 31:06  No. And I think there's, I love the distinction of hard work versus struggle. And you mentioned that, like, like, the the interesting thing, I don't know, intriguing, the crazy thing about the society that we are in currently, it is, like, before I before I before I go on this with you, my team is like, hey, which of these podcasts do you want us to pitch you to? I was like, looking and I'm like, you guys, anything that is just looks like an alpha male, like you can just say no. Like, you don't, you don't have to ask me. I don't care if it's a point 1% podcast. I don't care if I'm the first expert ever. They want to talk about Pilates and how it's good for them. Like, I'm gonna tell you right now, like, I cannot handle that vibe, and I don't need to. I can work hard and not struggle, and that would be a struggle, right? So, like, you know, I I like, no. And I think what a lot of people have done online is like, oh, that's popular. What this dickhead over here is doing is doing is popular, and using the red and the orange, and, like, claiming out, I'm gonna eat only steak and so I'm gonna go that way, you know. And like, people have forgotten to, like, be themselves and be different.Shanté Cofield 32:11  This, this, this, this, this times a million times a million. We're looking at sustainability as well, right? Like, sustainability and longevity, because that's what the play should be, being anything but yourself is unsustainable, yeah? Like, it may bring it might bring you flash in the pan, success. It might it absolutely, you might be able to trend track something and ride that wave for a short term. You might. But we also see, we've seen it publicly in social media, where people are like, I have to stop doing social media. I built this thing. I hate it. I have this massive audience. It's fake. I don't like it. And it's like, yeah. And I'm also thinking about, we're just seeing the end product of that right, where they're just like, I'm so unhappy. I have to, like, stop this person's been living like that for however long. Like, that's not, life is short, man, we're not here to be miserable every day and baking this thing like, I love that you're not this fake it till you make it. I'm like, people be faking it till they die, you know. Like, that's not.Lesley Logan 33:13  It's not it. It's really not so. And talk about like imposters, and you'll never feel that way. I'll so Martha Stewart is not one of my favorite people in the world, although she's a badass and like, let's just give her that. And also, she hasn't been to prison. That was a, just, just a woman doing something a man does, and they're gonna put her in prison. Yeah, so if they want to imprison them on it, then fine, I'm okay with it. But if we're not doing that anyways, different argument. But she had her version of The Apprentice. Like, when I was like, you know, I don't know, maybe was in college or in high school, and I remember someone said, well, we gotta fake it till you make it. And Martha said, We never fake anything around here. And I was like, I mean, come on, Martha, you fake a little bit, right? Like, like, I had this thing. Like, I just remember, and I remember that going, like, really, you don't fake anything. And then as I got older, and I started, like, evaluate I was doing, I was like, I'm not faking anything. This is me. But like, acting like if I had the if I knew how that worked, or if I wasn't scared. So it's just, you know, when we think of what actors do, we don't call them faking it when they're on white lotus, they are acting like this weird character. You know, it gives me nightmares. Yeah? So it's just like, you get to act like the person who would have the confidence you act like the person, who is doing the hard work but not struggling, that helps you make decisions that you can filter through until you are you realize one day you woke up and you are that person. That's who you are, because that's who you always were.Shanté Cofield 34:32  That, that last part though. Lesley, I think that's really huge, because that's who you always were. There's something to be said, if you really sit and dissect this, like, be it till you see it, it's not faking it because, like, it is you, like, maybe you don't know this thing, but it's still you, it's still you choosing to do this. It's still you having the confidence to do this thing. You're not lying to saying to someone and being like, I'm a surgeon, like, that is different. That's completely different, but it is you. But there is no fake to this, like, whether or not it's just the nuance and the verbage there is that you don't have the like, the confidence that you believe someone who's like been this way for a long time has, but it's still you, still in it. Lesley Logan 35:17  Speaking of still you, you've always been the person that I like look to when it's like, okay, what's going on with Instagram? Like, what's going on this thing? Lesley, just get out of your fucking way and do, just do a just do the thing. Like, I'm just like, such a reluctant Instagrammer, because I've done so well with the YouTubes and the other things and so to me, like, I'm just kind of like, I don't, I always hop on trends. Like, I'm like, I'm just like, here's, I'm too busy actually. So here's here's here's a picture of me and my assistant, and I'll get back to you next week, because I got a lot to do, but something that like you I I've been watching you, and you're so good, and you are so creative, and you're always so consistent. And also, after the election, you, to me, I think on the outsider's perspective, people might have thought you were pivoting. You were being you in my, because, maybe because I know you behind the scenes a bit, but like, it didn't seem like a pivot. It seemed like you just got, like, turning the volume up on you. How did is that what you felt like you were doing? Do you feel like you were like, do you did you have pushback when people say you've changed?Shanté Cofield 36:19  There was no, this is a great question. There was no overt pushback. There was obviously, like, losing of followers, right? So there's like a silence pushback, if you will. But I, flip side of that is I didn't have anyone that was like, stay in your lane or stick to politics. Like no one said anything to me. They were just like, okay, I'm gonna show myself the door. And I'm like, that's cool. I also will say, I don't look at numbers. I hate looking at numbers. I hate when people are like so in the numbers, because I also believe that, especially on Instagram, a lot of numbers are fake, not even like people buying followers. I'm like in you think that 60,000 people like this is Instagram with fake money, right? Using house money and rewarding certain behavior and being like, hey, we like what you're doing. We're going to give you followers, don't like what you're doing, we're going to take them away. Like, the metrics that I want people looking at, if we're going to talk Instagram, is going to be your actual interaction. How many comments are you getting, and are they real? Like, are you talking to people? How many DMs? How many conversations are you having? That's the stuff that I care about. And while I lost quote, unquote followers, or I should say, well, I lost quote, unquote followers, that's what I want to be quoting there, my engagement and my DMs did not go down. I got more comments on the post that I've been doing since the election. So I'm like, I'm good actually, and I think that my audience this is I've been showing up this way long enough of just like this is me, and what topic am I speaking about? Right? My whole shtick has been, build, create, live your best life, and we're doing it with authenticity, because otherwise it's not sustainable. It's not your best life. It's some caricatures, you know, best life. And I've just used vehicles right, across the years. It's been vehicles, it's been physical therapy, it's been Movement, it's been Instagram, it's been online business. And now I, you know, I'm just speaking to certain points that are just like this, just, like this, just, we're just talking about life now, there's nothing in in between to like, create metaphors for you. We're just talking about life. I'm just asking you to look at the things that you're doing on the day to day, and the things that are happening around us and the implications of that, and speaking to that. So, you know, it hasn't been difficult in the sense of showing up that way, but it has been difficult for me to have the desire to put out what I consider to be trivial things. I understand it can be helpful for certain people, but like, that's not where I'm at. I also have, like, this kind of, like internal clock that, like, kind of resets every five years when I'm like, okay, something new. So PT was five years, and then the last three I was teaching and shifting away from treating, and then 2020 hit, and I'm, you know, doing all online business. I'm like, it's 2025 my clock is like, yeah, next step. What? What else is there? Lesley Logan 38:51  I love that you have that awareness of yourself. I felt like I have a seven year clock. And I only learned that, like in the like, last year, I was like, kind of felt like, like, I felt like I was claustrophobic in my own clothes, you know. And, you know, here's the thing, like, again, behind the scenes, no one can see what we're having to do to pivot businesses, you know. And it takes time and what I just love that you mentioned, like, it's hard to post about trivial things, or things that feel trivial to me. It has, I will be honest, like, in the ever since, like, the last year, of like, oh, fuck, this is where we're headed. I'm like, does it really? Do you really need a fucking tip on that? Because there's a YouTube video like, I I'm trying to figure that. I'm trying to figure out, how do I, like, how do I as female business owner who coaches female business owners whose clients are coming in and telling them stupid shit about the economy, who's making them doubt that they should raise their rates, even though their rent went up, their utilities went up. Like, the cost to have employees went up. Like, yeah, you have to raise your rates, because that's the only way you stay in business. It's you are not a charity. You are a. Business. If you want to be a charity, go file for that. You know, I am so I I appreciate that, because I had, I found like, you know, not just like, what has gone on with politics, but like, in the last month, we had something happen in our family, and I'm like, I just, I have these brands who want me to post something I I'm sorry, like, I'm gonna fail you right now, what I love is like, you're such, you are human, and you give so many people permission to be that. And I didn't even post a ton. Mostly was all my stories. I was like, if you follow me, like, you're gonna get the real me. And then the stories is where it is. And I people, you know, I just really liked it when you didn't talk about politics. And I said, I'm so sorry. I'm a female business owner that is political. Like, like, I might have privileges of a white person, but like, I'm still a female business owner who literally only gets people to answer things if I, I have my husband on calls for things. Like, I have a I have, like, here it's your job.Shanté Cofield 40:51  People are people, audacity. I wish that the people we coach and people listening to this have the audacity of that person. It comes into your DMs and is like, here's how you should run your account. I wish we all had that audacity. Lesley Logan 41:04  Yes, yes. Oh, my God. Shanté Cofield 41:06  Where did that come from? Lesley Logan 41:07  Yes, we need to find these people. Like, teach them audacity because it's what, that's the word, it is. And like, I just said, I said, oh, you know, this is my account. Like, so I I said, I was just like, this is my account. And like, I think rights are, are actually, like, just real and human rights. But if you don't like hearing about that, you don't have to follow me here. You can just go for free and go on YouTube. In fact, they'll make sure whatever ads you get the ones you wanted. And you can, you can actually just search for the content that you want from me, and if you want to pay for it. In my membership group, we don't talk about politics, but just remember, everything is.Shanté Cofield 41:43  Exactly. Everything is political, and people see that. I'm like, you're just saying that it hasn't affected you. I'm like, but it is. It hasn't affected you in a negative way. I'm like, it's just affecting you, but positively or neutrally, like. So it hasn't been hard to switch to speak about that it's been hard to like, you said, the behind the scenes, business side of things. Like, I run, my number one program that I run is an Instagram intensive, and I haven't run it this year because I'm just like, what do I want to do with this thing? Like, how do I want this thing to look? How do I do I want to do this? Am I wanting to encourage people to go and spend their time with this? Is this company that doesn't give shits of value? Like, there's a lot of thinking around the the intentionality piece. And I'm fortunate in a fortunate place that I like have, I have the savings to be able to, like, chill out, and I have other programs going on, and I already have clients that I can be been working with one on one, so I can hold off on that thing. But that, that has been the only difficulty, but.Lesley Logan 42:38  I thank you for sure, because I think, like when everything went down, I had people in my group going, I don't, I don't want to post on these platforms, because I don't want to give them anything. And I was like, okay, first of all, I agree. Like, I like, just know that, like, thank you. And also, what I will always coach you on is you have to be where they your people are. So where are your people? Because if they are there, then if you're not there, then some dude on rib-eye steak for three meals a day is gonna sell to them. Like they're gonna, they're gonna buy the solution to their problem. So then it's kind of like, how do we play in the field, you know, like, how do we do it? And so that's always been a game. It's always been the game like, how do we play in this, like, the sandbox that gets them out of that sandbox and over into the sandbox we want to play in.Shanté Cofield 43:25  Absolutely, the intentionality and taking a moment and, like, again, bang, bang. Having time is a luxury, right? Time is to me, like, it circles back to being a conversation of, like, what ultimately I wanted, and having this lifestyle business. It's the translation of that is having time flexibility and having time ownership, right? Where I have the time to sit and Covid, we saw the importance of time during Covid. We call it the great pause, because it gave people a moment to be like, wait, what do I want? How do I want to do things? Do I believe in this? Do I agree with this? When we're living in a world that's so fast paced, and you just have to, like, you're just trying to eat, you're just trying to, like, get through the day, you don't have the luxury, you don't the ability to sit and think and be like, so intentional with things, right? It's all by design, right? I can sound like a tin hat. I don't care. It's all by design. I'm in a place where I have the luxury to sit and be like, okay, I want to be intentional in community, super intentional with my business and how I'm showing up and how I'm helping people. What does that look like? Like I totally agree, there's a huge (inaudible) and when it comes to social media, because it's like, yes, these businesses and supporting them, and you're like, But the flip side is, how do I support my people? And if it's like, I have to stay with this nonsense and in this sandbox so that I can reach these people, because that's where they're at, I'm going to do that. And yes, I'm going to have to move them somewhere else and do other things and show up with my values and encourage them to do the same. But you know, this is taking a beat, taking a moment to really fit and identify that, and not just being like, knee jerk, like, I'm done with it all. And like, yeah, I'm burning it all down. It's like, if that's what you want to do, fine, but I'm looking at what's the outcome of that. Why am I doing that? And if my goal is to be able to help people and like, let me take a moment and figure out what feels best and how I want to do that. Lesley Logan 45:01  Yeah, I could talk to you forever, Shanté, I'm just obsessed. And really, we need to have a hang next time you're here, next time I'm there, we're gonna take a brief break and then find out how people can find you, follow you, work with you. Shanté Cofield 45:12  Sounds good. Lesley Logan 45:13  All right, Shanté, where do you hang out? And we said Instagram. But also, like, give them all the deets. Where can they stalk you in a good way?Shanté Cofield 45:19  Yeah, the deets, I try to keep everything consistent, is just type in The Movement Maestro anywhere, and it'll come up, and then you can do whatever you want with it. My website, movementmaestro.com, Instagram, The Movement Maestro. I'm on threads as The Movement Maestro, and that's the easiest, the easiest thing, if you want to chat, I'm in my DMs. I haven't been posting as much as I usually do, but I will answer a DM in two seconds. I don't like email, so go to my website and email me, but I probably won't get back to you. Someone from my team may get back, maybe. Maybe I'll have Rupert, my cat, get back, but (inaudible).Lesley Logan 45:51  Oh, I will tell you how I got out of my inbox, and I'm loving it. Now I have to, actually, my sister's like you do have to go and respond to the five that I couldn't do. I was like, okay, alright, I'll get there. All right. You have truly given us so much, but you know, we, it would, wouldn't be Be It Till You See It Podcast without the bold, executable, intrinsic or targeted steps people can take to be it till they see it? What do you have for us?Shanté Cofield 46:11  We're going to circle back, because repetition is key. Once is never, and I'm going to say what I said before. Just do it scared, right? The confidence, the happiness, the understanding, the clarity that you are looking for, the guidance, the direction, the answers that you're looking for are on the other side of doing the thing. So, do it scared.Lesley Logan 46:27  Yeah, yeah. We firmly believe in that. We cosign on that. And once you do it scared, make sure you let The Movement Maestro know and let Be It Pod know because then we can celebrate you. Because guess what? Celebration is how habits are created. That's how the dopamine hits the brain. It's all science people, all right, loves. Until next time, Be It Till You See It. Lesley Logan 46:45  That's all I got for this episode of the Be It Till You See It Podcast. One thing that would help both myself and future listeners is for you to rate the show and leave a review and follow or subscribe for free wherever you listen to your podcast. Also, make sure to introduce yourself over at the Be It Pod on Instagram. I would love to know more about you. Share this episode with whoever you think needs to hear it. Help us and others Be It Till You See It. Have an awesome day. Be It Till You See It is a production of The Bloom Podcast Network. If you want to leave us a message or a question that we might read on another episode, you can text us at +1-310-905-5534 or send a DM on Instagram @BeItPod.Brad Crowell 47:28  It's written, filmed, and recorded by your host, Lesley Logan, and me, Brad Crowell.Lesley Logan 47:33  It is transcribed, produced and edited by the epic team at Disenyo.co.Brad Crowell 47:37  Our theme music is by Ali at Apex Production Music and our branding by designer and artist, Gianfranco Cioffi.Lesley Logan 47:44  Special thanks to Melissa Solomon for creating our visuals.Brad Crowell 47:48  Also to Angelina Herico for adding all of our content to our website. And finally to Meridith Root for keeping us all on point and on time.Support this podcast at — https://redcircle.com/be-it-till-you-see-it/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

In this week's episode we're answering one of YOUR questions with a combination of expert tips and personal experience.  The Question: “I'm 23 years old and have never had an orgasm. I have a wonderful boyfriend, whom I very much enjoy having sex with, but cannot finish, and have not been able to with the other people I've slept with. I also masturbate relatively frequently, and have tried a few different toys, and manual stimulation as well. I recently talked to my friend about this, who suggested watching porn to see if this helped, but I really just couldn't get into it. I have a pretty active brain, and sometimes will struggle to be fully in the moment. Even when I'm turned on, and enjoying it, I don't know if I'm able to be fully present. Am I broken? I know you usually say that everyone is different, but I often find sex and masturbation feels “nice” with smaller pockets of pleasure. My boyfriend is great, and priorities making me feel good with going down on me, encouraging me to use toys when we're together etc, but I still can't. Is it possible that I just am not capable of orgasming? I'd really appreciate your opinions and advice." What We Cover in This Episode: Not having an orgasm doesn't mean you're broken. We break down the orgasm trap and explain how pressure can make it harder to cum. The biggest orgasm blockers. Stress, shame, “shoulds,” and a wandering mind are some of the most common things that get in the way. How to get out of your head during sex. Grounding tools and easy practices to bring your brain back into your body. Pleasure beyond your usual go-to's. Why focusing only on our go-to's (like penetration) can stall your pleasure and what else to explore instead. Fun ways to shake up your routine. From massage to toys to new locations, we share fresh ideas to make intimacy exciting again. How to talk to your partner about orgasm struggles. Scripts and conversation tips that make asking for support feel sexy instead of stressful. Why small wins matter more than the big O. Celebrating little pockets of pleasure helps you build confidence and move closer to orgasm. When to call in the pros. Pelvic floor PTs, sex therapists, and sex-positive doctors can help work through deeper blocks. ⁠Join our Patreon and access exclusive content HERE! Learn more about your ad choices. Visit podcastchoices.com/adchoices