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Best Page Forward is a book description copywriting service for authors founded by Bryan Cohen in June 2015. Since then they've provided over 1200 book descriptions for authors like you. Book descriptions are one of those things most authors find difficult to do... or difficult to do well. It's not our fault! We're good at writing, and copywriting is a completely different skillset. It's sales and marketing! Authors who hire it out or know how to write strong sales copy get more book reviews, write better ads, find more subscribers, recruit additional fans, and sell more books. Bryan can teach you how to write book descriptions as well as Facebook and Amazon ads that sell your book, or you can just hire the BPF team to do it for you. In this episode, you'll find out how it's done, what's a hook, how to state the conflict, the magic of keywords and other metadata, secrets for getting your book in more Amazon categories, the selling paragraph, and many other book discovery and marketing techniques. Check the AuthorFriendly.com website for links and show notes.
Pressbooks is a formatting and design tool for your books with a set of themes you can choose from to create a book interior very quickly and easily. It’s based on Wordpress that creates all the formats you’d need - PDF for print, EPUB, MOBI, and other more geeky formats - from a single source so you’re ready to publish using Amazon, IngramSpark, Smashwords, or any other publishing or distribution tool. Liz and I talk about Word styles, themes, imports, customization, publishing to your website, creating lead magnets, creating books from blogs, and adding interactive elements like audio and video, which I didn’t know about until our conversation and I fully intend to use. So far I’ve used Pressbooks to collaborate, publish, and update books. I recommend it all the time and I think you'll probably consider using it after hearing this conversation. By the way, especially listen for a special offer for 25% off Pressbooks during our conversation. Also, please check the AuthorFriendly.com website for links and show notes.
Greg Ioannou was using the book crowdfunding platform PubSlush to help fund books at Iguana Books, his hybrid publishing company, until it closed in 2015. He reimagined the platform as PubLaunch with both crowdfunding and a marketplace to not only serve Iguana Books but the larger author-publisher community. Listen and learn about hybrid publishing, how to recruit a quality publishing team, and what it takes to crowdfund a book. Other PubLaunch features, including the supplier marketplace, will be launched later in 2018. You'll hear about that, too, and some surprising facts they discovered when putting editors through a qualification test. Meantime, check out their learning center, especially if you are are considering crowdfunding your book. Not considering crowdfunding? Maybe you should. Also, please check the AuthorFriendly.com website for links and show notes.
Introducing the Author Friendly Podcast, a consumer's guide for self-publishers. Each week I interview the experts behind the products, tools, and services that help you write, design, format, produce, distribute, market, and sell your book, as well as help you succeed in your craft, career, and business as an independent author. Get free access to the Consumer's Guide webbook at AuthorFriendly.com.
Ep#72: This week we're showcasing the session "Author Tools to Reach Readers with Carla King" Carla King is the author of the Self-Publishing Boot Camp Guide for Authors. She has collated the best tools you can use to reach more readers and build your fan base, whatever your genre. These tools are easily integrated into your website and let you listen and respond to readers, attract and reward fans, and sell direct. Topics Discussed in this Session: Getting reviews with Advanced Reader Copies (ARCs). Giveaways tools for Authors. Selling your book direct. Selling your book as a subscription. E-Commerce Options for Authors. How authors can use Gumroad. Become a Content Curator using Aer.io. Beta publishing with Leanpub. Integrating HTML Widgets into Your Website. Our weekly Self-Publishing Advicebroadcast is brought to you by ALLi, the Alliance of Independent Authors. This Indie Author Fringe Highlight is one of four regular shows, which include an ALLi Member Q&A, a beginners' salon and an advanced self-publishing salon. Find more author advice, tips and tools at our self-publishing advice center, www.selfpublishingadvice.org. And, if you haven’t already, we invite you to join our organization and become a self-publishing ally. You can do that at www.allianceindependentauthors.org. If you're not familiar with our Fringe event, it's three-times a year, online conference for self-publishing authors, brought to you by the Alliance of Independent Authors (ALLi), and fringe to the major global publishing fairs; London Book Fair, BookExp, and Frankfurt Book Fair. ALLi brings together the most up-to-date self-publishing education and information available and broadcasts it to authors everywhere. Running 24 sessions over 24 continuous hours allows our members, and other authors round the globe, to attend sessions, no matter where they’re located. For more information, visit our Conference Home Page Now, go write and publish. Host Bio: This session was hosted by Carla King who is the creator of the Self-Publishing Boot Camp books and workshops and founder of Author Friendly, a resource, education, and service center for self-publishers and small presses. Her comprehensive Self-Publishing Boot Camp Guide for Authors is now in its fourth edition. She has written for Bowker’s Self-Published Author, Bookworks, PBS MediaShift, and hosts a popular blog at AuthorFriendly.com. Carla also penned the Book Formatting, Book Distribution, and Book Discovery guides for IngramSpark, where she is on the advisory board.