Podcasts about infamous rebranding

Author Nick Hirshon reviews the worst branding campaign in sports history as described in his new book, We Want Fish Sticks: The Bizarre and Infamous Rebranding of the New York Islanders.

Greg and Sean break down the firing of Edmonton Oilers GM Peter Chiarelli and who should replace him, hand out some midseason awards, discuss seat etiquette at hockey games, figure out why there have been so many trades, discuss how to fix the Oscars and welcome your picks for the best NHL All-STar Game events. Plus, Nick Hirshon, author of “We Want Fish Sticks. The Bizarre and Infamous Rebranding of the New York Islanders” joins us to talk about that infamous disaster. Sponsored by Leesa and Seat Geek!

December 3, 2018 - In this episode, our time machine turns Zamboni and hits the ice for the greatest fanned shot in sports marketing history, when the New York Islanders -- a decade removed from their four-in-a-row Stanley Cup dynasty of the early '80s -- chose a new mascot that resembled nothing so much as frozen food pitchman The Gorton's Fisherman. Joining us to do color commentary is our friend Nicholas Hirshon who brings us We Want Fish Sticks: The Bizarre and Infamous Rebranding of the New York Islanders. We last heard from Nick when he invited me to conduct a live interview at the Joint Journalism and Communication History Conference at NYU's Arthur L. Carter Journalism Institute. Our guest that day was Ephemeral New York's Esther Crain who chatted with us about her book, The Gilded Age in New York, 1870-1910. Nick Hirshon is assistant professor of communication at William Paterson University and a former reporter for the New York Daily News. You've seen his work in the New York Times, the Wall Street Journal, and the Hockey News. His previous books are Nassau Veterans Memorial Coliseum -- the arena where the Islanders built that dynasty -- and Forest Hills, about his Long Island hometown, with a forward by actor Ray Romano. Visit him online at NickHirshon.com, @NickHirshon on Twitter and Instagram, or Facebook.com/NHirshon. You meet Nick and talk hockey at these author events...   Book Talk & Signing — Saturday, December 8, at 3 p.m. Queens Library, 256-04 Union Turnpike, Glen Oaks, Queens https://bit.ly/2K7o1le Book Signing — Saturday, December 29, at 6:30 p.m.* Offside Tavern, 137 W. 14th Street between 6th and 7th Avenues, Manhattan *Signing will continue throughout televised coverage of the Islanders’ away game against John Tavares and the Toronto Maple Leafs. https://www.offsidetavernnyc.com/ Book Signing — Thursday, January 10, at 4 p.m.* Gerry Cosby & Co., 11 Pennsylvania Plaza (7th Ave) between 31st and 32nd Streets, Manhattan *Signing will precede the Islanders-Rangers game at Madison Square Garden a block away. http://cosbysports.com/

Shane and Sean discuss their recent vacations, why the chest pass in these Dr. Pepper competitions needs to be banned, the new expansion team in Seattle and possible team names, Tom Wilson with another questionable hit, and give their picks for the weekend. Shane is then joined by Dr. Nick Hirshon, author of We Want Fishsticks: the Bizarre and Infamous Rebranding of the New York Islanders, to discuss how his love of hockey formed, his favorite moments as a fan, and how he turned a 300+ page dissertation into a book.

In this edition of PTIsles, Joe Buono (@IslesBlog) sits down with Nick Hirshon, the author of "We Want Fish Sticks: The Bizarre and Infamous Rebranding of the New York Islanders." Topics Discussed: Reason for writing the book The apparel trends that led to the Isles rebranding How a Billy Joel song inspired the fisherman logo STIC demands the original "NY" logo return Former players reminisce about their time wearing the sweater Polarizing views on whether it should be remembered or forgotten The early days of "Nyles" the mascot "We Want Fish Sticks: The Bizarre and Infamous Rebranding of the New York Islanders" is due out on December 1, 2018.