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Subscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA   Review: Share the love and leave a 5* review From your phone: http://getpodcast.reviews/id/1375904962   (from anywhere else hit the ‘Write a Review’ button in the Apple Podcasts app or iTunes)   Guest and Episode Links May King Tsang @MayKingTea on all the socials: https://twitter.com/MayKingTea https://www.instagram.com/maykingtea/ https://www.facebook.com/maykingt/ YouTube: https://bit.ly/2XDU9nS LinkedIn: https://www.linkedin.com/in/maykingtsang/   Enjoy the Episode - Happy Marketing!   Website Thingy: www.marketingstudylab.co.uk The Professional Bit: https://www.linkedin.com/in/petersumpton/ Facebook Community: https://www.facebook.com/groups/marketingstudylab/ Tweet Tweet: https://twitter.com/cousinp81   Intro Do you ever fear missing out. It can be a Marketing tactic that can be used for good…… and evil. Remember when everyone was buying a ton of toilet roll at a time. The coverage this was give sparked huge FOMO. Might not be directly associated with marketing, but you get the point.   May King Tsang is the original social media reporter and #FOMOCreator. As you’ll hear later, there is a lot of social media posting going on here.   May King uses this superpower of being able to consume information, digest it and post it to help conferences and events (online and offline) build awareness and sell out. She does this by focusing on those that matter, the audience.   In this episode we’ll cover; • How to create that fear of missing out? • What to do pre and post event • The tools you need / or don’t need to make this happen • And why you can’t tweet often enough   Important to note that when we are chatting about ‘Traditional Marketing’ we are discussing the way we traditionally use social platforms.   Watch the episode video of May King and me having a giggle and chatting #FOMO:   https://youtu.be/utuZba0XezE   Takeaways - When focusing on selling out an event, you need to focus on what matters – the attendees (and to some extent the speakers and sponsors), so why not use them within your Marketing. Not the lame stock images, but actually discussing why they are at the event and what the event is like. Remember Seth Godins phrase ‘people like us, do things like this’.   - You don’t need totally new content for every social post. Try repurposing your content. One video could be chopped up and used 2,3 or even 10 times. Look to be more efficient and maximise value from all your content.   - And finally. Get going, be it video, audio or the written word. You don’t need all the kit, you just need a phone to start. Don’t have all the gear and no idea, be different. Have all the ideas and one piece of gear.   Music Featured on this Podcast: Sleepy in the Garden Lobo Loco www.musikbrause.de Creative Commons License

Intro: Do you own a business, lead a team, manage a family? If so, today’s podcast is going to blow your socks off! How you can use stories to align everyone in the same vision of who you are and what you stand for? How you can use stories to define your brand and your values. Now you can lead with the most enjoyable medium in the human quiver of communication! Stories! Body: Stories are our lives in language. Welcome to the Love Your Story podcast. I’m Lori Lee, and I’m excited for our future together of telling stories, evaluating our own stories, and lifting ourselves and others to greater places because of our control over our stories. This podcast is about empowerment and giving you, the listener, ideas to work with in making your stories work for you. Power serves you best when you know how to us it. This month has been a fun and exciting launch for the Love Your Story podcast because each episode has focused on different aspects of the power of stories. In episode one we discussed how stories are fluid creatures and can be reframed to serve us better. In episode two we became the hero of our own stories and talked about the heroes journey. This week we are going to be looking at some absolutely amazing story ideas for leaders. Next week we’ll be looking at one of the funnest research projects I have done, and discuss how story revealed an amazing insight into how we can manage risk. So, let’s jump right in. If you lead a company, a team – of any type: business, sports, charity; or if you have a family that you lead, you’re going to love today’s insights. As I talk about these ideas, apply them to you – to the group you lead, and I’d love for you to jump on-line to loveyourstorypodcast.com and share with us how you plan to use today’s information in leading your team to success. A vast majority of the stories that we share with each other are shared very informally. Talking with the guy in the cubical next to you, or shooting the breeze with a friend at the dog park. The water cooler stories happen all day every day. It’s part of the ritual of exchange between people as we live moment to moment. But once you understand the power of the story you can start to use them deliberately, with purpose. You can use story to accomplish goals and achieve clearer vision among groups. If you’re a leader of any group of people you know the importance of bringing new tools to your leadership role. You know that leading others is no small task. How do you communicate and create a sense of cohesiveness? How do you create a group vision where everyone is on board? How do you lead and direct your charges in a way that creates clarity, not confusion? Not only will you be able to make your vision clearer, you will also keep the interest of your team members when you’re done with today’s podcast, because we all prefer to hear a story over looking at a page of statistics, or  a well-meant lecture. The first type of story I want to talk about is the Identity Story! Who is your team and what does it mean to be a member of your team or family? How did you start? These stories are important because it’s the foundation of who you are! This step is often overlooked with the assumption that everyone ‘gets it.’ But if time isn’t allotted to defining this for the team mates, then you have a group of people who are all drawing their own conclusions. These days as new college graduates are heading into the work force, often they want a greater cause – not just a paycheck. They want meaning and purpose behind the company they chose to work for. Being clear on your identity as an employer, a family, a group or organization is keep to stability within the ranks. So we start with origin stories. These origin stories are fodder for identity!– as a leader, you get to provide this for your people. How did your family start – how did mom and dad meet? How did your team come together? How did your business begin? I’m going

Intro: Do not give girls/people reasons to instantly dismiss you (ie. bad fashion, out of shape, etc). Be aware of other s perception of you. Think how other people are going to perceive you based on your different behaviors. You should be mindful of every move that you make. For example, wearing a certain type of […] The post 15: The 7 Fundamentals of Masculinity appeared first on Inner Confidence.