Podcasts about traditional marketing

Send us a textLet's chat marketing Jargon! In this solo episode of Marketing Espresso, I unpack the marketing jargon we don't talk about enough anymore - "Above the Line" marketing. As someone with deep experience across both corporate and SME environments, I'm here to help you understand what this term means, why it still matters, and how it fits into a broader marketing strategy that includes both digital and traditional elements.What You'll Learn:What "Above the Line" marketing really meansThe difference between traditional and digital ATL strategiesWhy brand building still matters (even if ROI isn't instant)How to balance ATL, BTL, and TTL approachesHow to ensure high-spend campaigns are measurable and strategicWho This Is For: If you're a business owner, new marketer, or even someone who's “nailed it” with social media but wants to understand the bigger marketing picture - this one's for you.Links and Resources:Got a marketing question? Send me a voice message or fan mail on Buzzsprout!Want a Yeti Keep Cup? Tell me why you deserve one.Subscribe & Review: Loving the show? Please leave a rating or review on your podcast app and share this episode with a friend or colleague who'd benefit from it!DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/Instagram @bec_chappellLinkedIn – Bec Chappell If you're ready to work together, I'm ready to work with you and your team.How to work with me:1. Marketing foundations and strategy consultation 2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders3. Book me as a speaker or advisor for your organisation4. Get me on your podcastThis podcast has been produced and edited by Snappystreet Creative

Hustle & Flowchart is proud to be part of the HubSpot Network.Hubspot has launched a whole new suite of AI Tools, check them on the Hubspot.com: https://www.hubspot.comCheck out other podcasts on the HubSpot Podcast Network: https://www.hubspot.com/podcastnetworkIn this engaging episode of Hustle and Flowchart, host Joe Fier welcomes AI enthusiast Joe Stolte to discuss the transformative impact of AI in business, particularly in lead generation and conversions. Joe Stolte shares insights from his experience as a five-time founder and co-founder of Daily AI. Together, they explore the practical applications of AI, emphasizing the power of automation in nurturing leads and maximizing time efficiency. This episode is packed with actionable strategies for leveraging AI to drive business success.Topics Discussed:AI's Current State and Business Impact: Discussion on how AI's capabilities are rapidly advancing and its role in generating, nurturing, and converting leads.Understanding the Lead Lifecycle: Insights on why many businesses struggle with lead generation and how AI can solve these challenges.Using AI for 'Speed to Lead': Importance of responding to leads quickly and how AI can automate this process for higher conversion rates.Reactivating Dead Leads: Techniques to use AI for contacting past leads and turning them into potential customers.Data Enrichment and Ranking: How to utilize AI to enhance and analyze data for better-targeted marketing efforts.Daily AI's Automated Email Newsletters: How Daily AI uses machine learning to improve open rates and personalize content.Future of Marketing with AI: Predictions about AI-driven personalized marketing and the potential shift away from traditional software interfaces.Resources Mentioned:Try out Daily.ai for yourself and if you're not happy with it, tell them to kick rocksVAPI.AIDM Joe Stolte and add the word "Time" to your DM for Joe's prompt on optimizing your timeConnect with Us:Stay connected with us for more insightful episodes:Hustle and Flowchart WebsiteFollow us on InstagramSubscribe on YouTubeWhat if you could have a FREE personal mentor on-demand?! With Joe's Hustle & Flowchart AI clone, you can tap into the knowledge from over 600 episodes any time! Whether you need advice on scaling, marketing, or productivity, my AI clone is here to help: https://hustleandflowchart.com/aijoeWant us to build your clone for you? We'll handle setup, testing, and integration so you can launch fast. Head to https://www.hustleandflowchart.com/interest to get started!If you're ready to transform your business with innovative ideas, subscribe to the Hustle and Flowchart podcast today! Stay ahead of the curve with expert insights and actionable strategies. Don't miss out—hit that subscribe button and join our vibrant community of entrepreneurs!

In this episode of Angus Underground, host David Brown reflects on the busy March season in Montana, discussing the successful delivery of bulls and the importance of building a strong network in the ranching community. The episode features an interview with Matt and Sarah Thompson, who recently held their first non-traditional bull sale, sharing insights on their journey in the cattle business, the challenges they faced, and the strategies they employed to market their bulls effectively. The conversation also highlights the upcoming World Angus Forum and the significance of community and collaboration in the livestock industry. In this conversation, David is joined by Erica Halliday, Chairperson of the World Angus Forum committee; Jake Phillips, AngusExpo Coordinator; and Geoff Birchnell, co-owner of 3R Livestock in Tamworth, NSW. The discussion also touches on the logistics of planning and hosting Angus producers from around the world, as well as the planned schedule of events over 3 weeks.TakeawaysBuilding a network is essential for success in ranching.The Thompson family has made significant strides in their breeding program.Marketing strategies can greatly impact the success of a bull sale.Community support plays a vital role in the livestock industry.Preparation and presentation are key for successful sales.Flexibility on sale day can lead to better outcomes.The importance of learning from both successes and failures.Family dynamics can influence ranch operations.Engaging with customers can enhance relationships and sales.The World Angus Forum is a valuable opportunity for breeders. A strong crowd presence boosts enthusiasm.Effective communication is key during sales.Setting a base price establishes value.Creating a welcoming atmosphere is essential.Food logistics can impact guest experience.Networking is crucial for success in agriculture.Continuous improvement is necessary for future events.A well-structured catalog aids in sales.Community support fosters growth and collaboration.Websites jorgensenfarms.cominsuremybull.comworldangusforum2025.com Learn more about our sponsor, Montana Ranch, by visiting MontanaRanchAngus.com.

In this episode of the Jared Briggs Show, Jared interviews Tim Smith, a dynamic figure in the insurance industry who's leveraging TikTok to revolutionize his business. Tim shares his journey from being a college basketball player to becoming an independent insurance agent, highlighting how he transitioned from traditional marketing methods like direct mail leads to a full-fledged social media strategy. They delve into the importance of reinvesting in your business, finding mentorship, and constantly adapting to new methods and technologies. Tim also emphasizes the value of building personal relationships with clients and partners, which has significantly contributed to his business growth. Whether you're in the insurance industry or any other field, this episode is packed with actionable advice on leveraging social media, understanding market trends, and building strong professional relationships to excel in your career.00:00 Welcome to the Jared Briggs Show00:15 Meeting Tim Smith: A TikTok Connection02:30 Tim's Journey into the Insurance Industry03:31 The Power of Social Media Marketing06:09 Traditional Marketing vs. Social Media07:53 Building Relationships for Business Success10:13 The Importance of Adaptability in Social Media13:31 Handling Leads and Building a Team16:52 Navigating Medicare and Insurance Challenges20:35 Adding Value and Personal Development29:39 The Power of Networking and Learning30:15 Embracing Infinite Banking31:10 Solving Problems for Pharmacies34:19 Building Referral Networks37:36 Local Market Focus40:52 Advice for New Agents41:32 Transitioning to Online Sales45:19 The Importance of Mentorship49:54 Leveraging Free Time for Success54:08 Future of Social Media and AI57:04 Final Thoughts and Contact Information

In this special episode, we dive into the world of geofencing technology and how it can transform small business marketing. Joining me are Barbara Wardell and Ernesto Cullari, co-founders of Cullari & Wardell, a geofencing ad agency. They break down what geofencing is, how it works, and why it's an affordable and effective marketing strategy for small businesses—especially those with limited budgets. We discuss: How geofencing targets the right audience with precision Why it's more cost-effective than traditional marketing How home-based businesses and service providers can benefit The importance of niche marketing and continuous education A new Amazon advertising opportunity for service-based businesses If you're a small business owner looking for innovative ways to attract more clients, increase engagement, and maximize your marketing dollars, this episode is for you! Timestamps: (00:00) Introduction: What to Expect in This Special Episode (01:00) Meet Barbara Wardell & Ernesto Cullari: Geofencing Experts (02:30) What is Geofencing and How Does It Work? (05:00) The Cost-Effective Power of Geofencing vs. Traditional Marketing (08:30) How Geofencing Protects Privacy While Still Being Effective (12:00) How Small Businesses Can Find and Target Their Ideal Clients (16:30) Smart Marketing Strategies for Service-Based Businesses (22:00) How to Use Geofencing Data to Track and Improve Marketing Efforts (29:00) The Importance of Niche Marketing & Continuous Self-Education (35:00) Exclusive: New Amazon Advertising Opportunity for Small Businesses (40:00) Where to Learn More & Final Takeaways Resources & Links Mentioned: Cullari & Wardell Geofencing Agency: Visit www.cullarimedia.com to schedule a consultation. Follow Ernesto on Instagram: @ernestocullari EmpowerHer Self-Paced Program: empowerherap.com  Special Announcements & Links Free 30-Hour EmpowerHer Discovery Session: https://channerconsultingllc.hbportal.co/schedule/660da85649ef86002d1790d3 Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips. Connect with us: LinkedIn: https://www.linkedin.com/company/channer-consulting-llc Facebook: https://www.facebook.com/channerconsulting/ Instagram: https://www.instagram.com/channerconsulting/ Get in touch: info@channer-consulting.com If you found this episode valuable, please leave a review, share with a friend, and let us know your biggest takeaway! Until next time, keep building your dream business, one step at a time.

"Everyone has stories to tell that other people are interested in. Whatever level you're at." - Pioneer of UK online real estate and eXp growth leader Adam Day shares how to build influence and succeed in a changing market

Welcome to The K9PT Academy podcast, the only podcast in veterinary rehabilitation that focuses on helping business owners and entrepreneurs build and scale a profitable and successful canine rehabilitation business! Back when I started my journey as business owners I knew nothing about business or marketing, but I I went on a mission to learn more and more about business and marketing which led me towards this pathway of coaching and mentoring other canine rehabpreneurs along this journey. I have been doing so since 2019, and through the years I have noticed one key thing that most canine rehabpreneurs fail to understand when it comes to marketing: confusing traditional marketing, which I also call advertising, with what I can "real marketing". Listen to the full episode as we discuss: Why traditional marketing is simply about promoting and advertising services, whereas real marketing differentiates your business and attracts the right clients How adapting a real marketing strategy will help you stand out from the competition as the field of canine rehabilitation continues to grow Why we need to move beyond marketing canine rehabilitation along with the services and modalities of treatment that we provide The importance of understand why a packed calendar and long waitlist do not equal success if you are undercharging for your services How real marketing goes beyond simply attracting new clients and instead attract clients who are happy to pay you what you are worth How fear and false beliefs around pricing hold many canine rehab therapists back, and how real marketing can help overcome this challenge How implementing strategic real marketing strategies can transform your business from exhausting to fulfilling Book a FREE strategy call: https://calendly.com/thek9pt/strategy-call Join our Canine Rehabpreneur Community: www.facebook.com/groups/k9rehabpreneur/ Download our fee calculator and training: https://thek9pt.mykajabi.com/Fee-calculator Download our 'marketing done easy' worksheet and training: https://www.k9ptacademy.com/marketing-done-easy ... Thank you so much for listening to this episode and if you found this content valuable here are some additional ways we can help each other: 1) Go to www.k9ptacademy.com for more resources on business ownership, including our free Fee Calculator and Marketing Done Easy worksheet 2) Send us your question or subscribe to our weekly newsletter by emailing us at hello@k9ptacademy.com 3) Share this episode with a colleague who might also find it helpful :-) 4) Leave us a 5-star review so we can expand our reach and help more folks

What's the secret to standing out in real estate? It's all about blending the old with the new. In this episode, you'll hear how Hannah Dubin turned a canceled finance internship during COVID-19 into a thriving real estate career by mastering both digital marketing and traditional strategies. Hannah shares her journey of starting with homemade cooking videos before hiring a videographer to level up her content game. Her advice? Dive in with self-shot videos and stay consistent. Paired with market expertise and open houses, her approach proves that success lies in being well-rounded and authentic. Ready to transform your real estate marketing? This episode is packed with inspiration and actionable tips.   “I think it's important to be well-rounded and not just have one lead source. And I see people fall into that trap these days. They only want to be about Instagram, Tiktok and YouTube, but you do have to be well rounded.” -Hannah Dubyne   Hear more about: Connecting with Clients Through Video Digital Marketing and Social Media Presence Early Business Strategy and Market Knowledge Content Creation and Consistency About Hannah Dubyne: Hannah has been serving clients since 2020. She serves about 60 clients a year in Vancouver/Camas WA area and loves digital marketing and video strategies.   Connect with Hannah Dubyne: Website: http://dubynerealtygroup.com Instagram: https://www.instagram.com/hannahdubyne/ Connect with Jennifer Staats: Website: staatssolutions.com Staats Solution Instagram: https://www.instagram.com/staatssolutions/ Jennifer Staats Instagram: https://www.instagram.com/jennifertherealtor LinkedIn: https://www.linkedin.com/company/staatssolutions/

Welcome to the UNLEARN Podcast! Today, we're joined by Emily Ross, co-author of Just Evil Enough and a leader in brand strategy and creativity. With a career spanning tech innovation, marketing, and even circus performance, Emily approaches challenges from unconventional angles.As Director of Brand Strategy at X (formerly Twitter) for EMEA, Emily also serves as an Advisory Board Member at SXSW and GoGreen Routes, an EU funded, pan-European research project on nature-based connectedness, as Co-founder of Resonance Festival (Resonance-Lough Derg), and a mentor to startups across Europe.In this episode, she shares her approach to subversive marketing, reframing obstacles as opportunities and using bold tactics to achieve extraordinary results. Drawing inspiration from disruptors like Tesla, Emily reveals how creativity and curiosity can transform business outcomes. Whether you're looking to reimagine your marketing strategies or disrupt the status quo, Emily's expertise is an invaluable guide.Key Takeaways:Unconventional marketing tactics involve reframing challenges and using bold strategies like zero-day exploits to help brands stand out.The power of creativity lies in applying attention-grabbing skills across industries, as seen through lessons from a diverse career.Turning flaws into strengths, as seen with Tesla and Space Invaders, shows how weaknesses can become powerful advantages.Consistency over brilliance emphasizes that success stems from daily effort and experimentation, not rare moments of genius.Additional Insights:The Recon Canvas Framework uncovers market opportunities and shows the need for constant adaptability as strategies evolve.Capturing attention in the digital age requires standout marketing in a noisy, distracted world.Subversive thinking from Just Evil Enough shows how breaking rules can drive business success.Get ready for a fascinating conversation with Emily Ross on rethinking traditional approaches, embracing creativity, and crafting strategies that disrupt the status quo!Episode Highlights: 00:36 - Episode Introduction"We talk a lot about electric vehicles, and we talk about how originally when EVs hit the market, it was all about range and affordability."01:20 - Introducing Emily Ross"Emily is a powerhouse in brand strategy, creative leadership, and co-author of Just Evil Enough. She's reshaping how global brands stand out in noisy markets."04:00 - Lessons from the Circus The Power of Attention"I spent years as a fire performer, and it taught me that attention is a superpower. Learning to capture and hold attention is a skill every marketer needs."05:59 - Subversive Marketing Tactics Explained"Subversive marketing is about being bold, counterintuitive, and creative. It's not growth hacking, it's about playing the long game to stay ahead."10:32 - Turning Bugs Into...

Discover why traditional marketing often fails podiatry clinics and what to do instead. Learn the crucial differences between generic and specialised healthcare marketing, understand the real costs of misaligned marketing strategies, and explore how trust-based, podiatry-specific approaches can transform your clinic's marketing effectiveness.

Honour to sit down and chinwag with Marketing Genius, James Smith.James built a WHOPPA social following through honest, direct, empathetic marketing.Last year, he moved into the challenger space, launching Neutonic (a nootropic blend of research-backed ingredients to help boost your productivity) with Chris Williamson and Luke Betts.Our conversation is JAM-PACKED with GOLD.ON THE MENU:The Success Paradox: “Never stop doing the things that make you successful, as you get successful“Billboard vs. iPhone Rule: The Attention Landscape is CHANGING FAST, don't let your EGO get in the way.Ted Talk vs. Tinder Confidence Rule: “Confidence in one part of your life, doesn't equal Confidence in other parts of your life” = ACTION = way out of everythingWhy “Negativity” is Progressive Overload for Creativity: get slightly pissed off to get creativeThe Ugly Sibling HONEST Marketing Rule: “We have 3 flavours, and this is the worst”Uber Surcharge Happiness Rule: “All Wins Feel The Same”, so celebrate every small win the same as the big win.George Mack Optimism Rule: Why there's more USA Comedians vs. UK ComediansHow Neutonic will SMASH PRIME to pieces: Build a Brand SEPARATE From Your Personal BrandUnusual Ju Jitsu x Marketing Laws: Force Yourself into Mistakes = Uncomfortable positions = Unexpected Outrageous upsidesWhy Sh*t British Weather Is a Super Power Creating So Many Extraordinary IndividualsWhy Clapham Fitness Influencers are RUINING the World + DeclinismNassim Taleb's Psychological Barbell Strategy for Creativity: High Self-Doubt vs. High Self-BeliefSwimmers Body Illusion Fallacy: “You Don't Pick Your Sport, Your Sport Picks you”Confidence is Your Relationship with Failure NOT SUCCESSConfidence comes from Competence. Competence comes from action. Action is the answer to everything. ==============================================

You're a powerhouse in the courtroom, but does anyone beyond your county know it? In this episode of Personal Injury Mastermind, Don Worley reveals how being transparent with referral partners helped him scale from 2,000 to 40,000 cases without traditional marketing. Dominate your market today. Grab a copy of Chris' latest book, Personal Injury Lawyer Marketing: From Good to GOAT.  Don Worley runs one of the nation's largest mass tort practices, with over 400 law firms sending him cases. But he's never bought a TV ad or danced on TikTok. Instead, he built his empire through radical transparency - sending monthly case updates that most firms are too afraid to share. In this episode, Don explains why letting go of ego and embracing accountability has been the key to his success. We discuss: Why great trial lawyers often struggle with self-promotion How monthly case updates transformed referral relationships The entertainment factor: Making lawyer events actually fun Leveraging comedy background for courtroom adaptability Why you should choose between being an advertising firm or a handling firm Smart strategies for entering mass torts without losing money When to wait for Daubert before investing in mass torts The real reason Wall Street's interest in mass torts has cooled Guest Details Don Worley built a nationwide mass tort practice handling over 40,000 cases through referral partnerships. His stand-up comedy background and commitment to transparency helped him create one of the most successful referral networks in the industry. Don Worley: LinkedIn,  McDonald Worly:  Website, Instagram, Facebook,  Chris Dreyer and Rankings Details Chris Dreyer is the CEO and founder of Rankings.io, the elite legal digital marketing agency.  Rankings: Website, Instagram, Twitter Chris Dreyer: Website, Instagram Newsletters: The Dreyer Sheet  Books: Personal Injury Lawyer Marketing: From Good to GOAT; Niching Up: The Narrower the Market, the Bigger the Prize Work with Rankings: Connect Time Stamps 00:00 Intro  00:29 The marketing lawyer vs trial lawyer divide  01:17 Don's unique approach to growth  02:14 Relationship building through entertainment  04:08 Comedy background and courtroom skills  07:03 Building a referral network of 400+ firms  08:24 Mass torts: Investment strategies and pitfalls  13:43 Keys to sustainable growth in personal injury  15:30 The power of transparency Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche 96. Brian Dean, Backlinko — Becoming a Linkable Source 83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow 73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels

Most lawyers think success means looking polished and professional. This former firefighter proved them wrong. In this episode of Personal Injury Mastermind, Ryan reveals how his early attempts at "looking like a lawyer" bombed, while raw, emotional content built him a following of 1.9 million. From getting rejected by 13 law schools to becoming a social media phenomenon, Ryan breaks down why authenticity beats credentials in modern legal marketing. Dominate your market today. Grab a copy of Chris' latest book, Personal Injury Lawyer Marketing: From Good to GOAT.  In this episode of Personal Injury Mastermind, former firefighter turned employment lawyer Ryan shares how he built a following of over 1.9 million people through education instead of advertising. Ryan found his path and revolutionized legal marketing by focusing on authentic content that serves his audience. We discuss: How to build trust through education instead of sales Why practice area shouldn't limit your content strategy The power of showing emotion and being real on camera Why competing with big firms on their terms is a losing strategy The metrics that actually matter for social media success Guest Details Ryan Stygar is a former firefighter who spent four years battling California's wildfires and serving as a desert-rescue specialist in the Ocotillo Wells region before becoming an employment lawyer. He's built an incredible following with 1.9 Million TikTok followers and 191K YouTube subscribers. Ryan Stygar: LinkedIn, Website, Books Centurion Trial Attorneys: Website, YouTube, Podcast, TikTok, Instagram Chris Dreyer and Rankings Details Chris Dreyer is the CEO and founder of Rankings.io, the elite legal digital marketing agency.  Rankings: Website, Instagram, Twitter Chris Dreyer: Website, Instagram Newsletters: The Dreyer Sheet  Books: Personal Injury Lawyer Marketing: From Good to GOAT; Niching Up: The Narrower the Market, the Bigger the Prize Work with Rankings: Connect Time Stamps 00:00 Intro 02:11 Why Ryan Left Firefighting  04:14 Starting from Zero: Early Days of Marketing  05:47 The Anti-Sell Approach: Education Over Advertising  07:03 Content Strategy: Why Practice Area Doesn't Matter  08:41 The Evolution: From Polished to Authentic Content  13:20 Organic vs Paid Growth: Strategic Approach  14:33 Building a Personal Brand vs Traditional Marketing  15:34 Don't Box Mike Tyson: Play Him at Pickelball  16:25 The Power of Authenticity and Work-Life Balance  17:30 Closing Thoughts Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche 96. Brian Dean, Backlinko — Becoming a Linkable Source 83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow 73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels

Struggling to transform your marketing data into revenue? This episode of the DMC Marketing Nugget is here to help! Host Devin Herz sits down with Peter Murphy Lewis, founder of Strategic Pete, fractional CMO, television host, and creator of the inspiring docuseries People Worth Caring For. Peter shares how businesses across industries—travel, software, zoos, and banks—are unlocking growth by strategically using data and rethinking traditional marketing approaches. In this episode you'll discover : Data-Driven Growth: Peter explains his approach to helping CEOs turn overwhelming marketing data into actionable growth strategies, no matter the industry. Personalizing the Brand: Discover how making an executive the “face” of a company can be a powerful alternative to traditional advertising. Leadership Qualities in Marketing: Learn what to look for when choosing a brand spokesperson and how to select the right channels to reach your ideal customer. Leveraging Media for Impact: Peter shares how creating TV shows, documentaries, and podcasts has amplified his agency's success and reveals how you can use similar platforms to grow your business. Peter's recent docuseries, People Worth Caring For, showcases the rewarding opportunities in Nebraska's nursing homes and assisted living facilities, offering a moving perspective on community support. This episode is packed with actionable advice to help you elevate your marketing game and drive real results. Don't miss out—listen, take action, and make a meaningful impact in your business! Another killer DMC Marketing Nugget in the books! Go ahead and smash that like & follow button. Listen on your favorite podcast streaming apps, and visit DMCMarketingNugget.com to watch all our past shows. Here's to your success!

Struggling to transform your marketing data into revenue? This episode of the DMC Marketing Nugget is here to help! Host Devin Herz sits down with Peter Murphy Lewis, founder of Strategic Pete, fractional CMO, television host, and creator of the inspiring docuseries People Worth Caring For. Peter shares how businesses across industries—travel, software, zoos, and banks—are unlocking growth by strategically using data and rethinking traditional marketing approaches. In this episode you'll discover : Data-Driven Growth: Peter explains his approach to helping CEOs turn overwhelming marketing data into actionable growth strategies, no matter the industry. Personalizing the Brand: Discover how making an executive the “face” of a company can be a powerful alternative to traditional advertising. Leadership Qualities in Marketing: Learn what to look for when choosing a brand spokesperson and how to select the right channels to reach your ideal customer. Leveraging Media for Impact: Peter shares how creating TV shows, documentaries, and podcasts has amplified his agency's success and reveals how you can use similar platforms to grow your business. Peter's recent docuseries, People Worth Caring For, showcases the rewarding opportunities in Nebraska's nursing homes and assisted living facilities, offering a moving perspective on community support. This episode is packed with actionable advice to help you elevate your marketing game and drive real results. Don't miss out—listen, take action, and make a meaningful impact in your business! Another killer DMC Marketing Nugget in the books! Go ahead and smash that like & follow button. Listen on your favorite podcast streaming apps, and visit DMCMarketingNugget.com to watch all our past shows. Here's to your success! Visit www.printavizion.com for other industry leading technology.

Alexander Shunnarah, Ed Herman, and John Berry - powerhouses of traditional marketing share their insights on combining traditional and digital marketing approaches to create memorable brands and attract ideal clients. Dominate your market today. Grab a copy of Chris' latest book, Personal Injury Lawyer Marketing: From Good to GOAT.  Register now for 'Thrive in 2025: Top 10 Marketing Trends,' an exclusive online masterclass on November 4th. In this exclusive event with Michael Mann and Scale Marketing, learn: How to adapt media strategies with shifting consumption  How to optimize budgets amid rising costs  How to align messaging for better client conversion In today's special episode of Personal Injury Mastermind — LIVE from PIMCON — we successful law firms are leveraging traditional marketing strategies in the modern age. We discuss: Managing attribution challenges in traditional marketing Building brand awareness vs. brand loyalty in legal services The importance of memorability and creating memorable content Developing clear brand messaging for billboards Tips for maintaining brand consistency across different practice areas Leveraging traditional marketing for community engagement Guest Details Alexander Shannara - Founder, Alexander Shannara Trial Attorneys LinkedIn, Instagram, Website Mitri Shatara - Marketing Director, Alexander Shannara Trial Attorneys LinkedIn, Instagram Ed Herman - Managing Partner, Brown and Crouppen LinkedIn, Instagram, Website Jeremy Corray - Executive Vice President, Cool Fire Studios LinkedIn, Instagram, Website John Berry - CEO, Berry Law LinkedIn, Instagram, Website Chris Dreyer and Rankings Details Chris Dreyer is the CEO and founder of Rankings.io, the elite legal digital marketing agency.  Rankings: Website, Instagram, Twitter Chris Dreyer: Website, Instagram Newsletters: The Dreyer Sheet  Books: Personal Injury Lawyer Marketing: From Good to GOAT; Niching Up: The Narrower the Market, the Bigger the Prize Work with Rankings: Connect Time Stamps 00:00 Intro 00:40 Welcome: Future of Traditional Marketing Overview  01:14 Impressions & Impact: Mitri Shatara's Marketing Metrics  02:00 Billboard Evolution: Alexander Shannara's Journey from 2008  03:11 Traditional Marketing Challenges: Cost, Personalization & Attribution  05:28 Brand Awareness vs. Brand Loyalty: The Marketing Evolution  07:29 Modern Marketing Mix: From "Spray and Pray" to Targeted Approach  09:07 Tech Stack Integration: HubSpot & Digital Solutions  11:00 Memorable Marketing: Ed Herman & Jeremy Corray on Creating Connection  14:00 Brand Affection Strategy: Moving Beyond Awareness  15:35 Community Content: Three Lawyers Eating Sandwiches  16:39 Authenticity in Marketing: The Power of Genuine Content  18:00 Finding Your Voice: Working with Non-Natural Performers  20:22 Brand Identity: John Berry on Three-Word Brand Definition  21:00 Veterans First Strategy: Berry Law's Focused Approach  22:05 Billboard Branding: The 2-Second Rule  24:00 Community Integration: Building Brand Through Local Involvement  27:07 Outro Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche 96. Brian Dean, Backlinko — Becoming a Linkable Source 83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow 73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels

Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 1469: Sherice Jacob explores how common pitfalls in marketing funnels can severely undermine conversion rates. From inconsistent messaging to failing to guide customers effectively, she breaks down the specific areas where businesses often go wrong. Her insights provide actionable steps to refine the funnel process, leading to higher conversions and better customer experiences. Read along with the original article(s) here: https://neilpatel.com/blog/marketing-funnel-sabotaging-conversion-rate/ Quotes to ponder: "Your funnel doesn't need to be a perfect work of art - it just needs to work and convert." "You're sabotaging your success if your funnel isn't optimized for each part of the customer's journey." "Stop complicating the process and make it easy for customers to convert." Learn more about your ad choices. Visit megaphone.fm/adchoices

Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 1469: Sherice Jacob explores how common pitfalls in marketing funnels can severely undermine conversion rates. From inconsistent messaging to failing to guide customers effectively, she breaks down the specific areas where businesses often go wrong. Her insights provide actionable steps to refine the funnel process, leading to higher conversions and better customer experiences. Read along with the original article(s) here: https://neilpatel.com/blog/marketing-funnel-sabotaging-conversion-rate/ Quotes to ponder: "Your funnel doesn't need to be a perfect work of art - it just needs to work and convert." "You're sabotaging your success if your funnel isn't optimized for each part of the customer's journey." "Stop complicating the process and make it easy for customers to convert." Learn more about your ad choices. Visit megaphone.fm/adchoices

Mark Shares the role of social media influence and word-of-mouth marketing in the building industry. He discusses the varying approaches builders can take, from embracing social media to relying on reputation and personal relationships, and the importance of providing exceptional client experiences to encourage positive recommendations. Sponsors for the Episode: CBUSA Lake Society Magazine Support the show - https://www.curiousbuilderpodcast.com/shop See our upcoming live events - https://www.curiousbuilderpodcast.com/events The host of the Curious Builder Posdast is Mark D. Williams, the founder of Mark D. WIlliams Custom Homes Inc. They are an award-winning Twin Cities-based home builder, creating quality custom homes and remodels — one-of-a-kind dream homes of all styles and scopes. Whether you're looking to reimagine your current space or start fresh with a new construction, we build homes that reflect how you live your everyday life. Where to find the Host:  Website - https://www.mdwilliamshomes.com/  Podcast Website - https://www.curiousbuilderpodcast.com Instagram - https://www.instagram.com/markdwilliams_customhomes/  Facebook - https://www.facebook.com/MarkDWilliamsCustomHomesInc/  LinkedIn - https://www.linkedin.com/in/mark-williams-968a3420/  Houzz - https://www.houzz.com/pro/markdwilliamscustomhomes/mark-d-williams-custom-hom es-inc

In this episode of Spa Business Mastery, I'm sitting down with Samantha Howorth, who's bringing a fresh, soulful twist to marketing. We're talking about how to align your marketing with your natural energy using human design, astrology, and cycle syncing—so it feels more authentic and fun! Samantha also shares tips for creating a sustainable strategy that truly resonates with who you are. If you're ready to make your marketing feel like magic, this episode is for you!

Today I wanted to openly discuss the benefits of choosing an inbound approach to marketing over more traditional tactics that we're all familiar with. You know them well. TV Ads, Billboards, Print Ads, Cold Calling, Junk Mail. While both aim to generate leads and drive sales, their methods are drastically and fundamentally different. What's inbound marketing exactly? It's more than just digital marketing. It's a mindset, and it can not only lead to more new sales for your organization, but it can help you to truly realize the sustained growth that you're seeking over time. Let's break down the key benefits of inbound marketing and explore why it's emerging as the best investment for organizations that are looking to connect with modern consumers and create valuable, lasting relationships that grow revenue over time. Sound intriguing? Let's jump into it.

Send us a textShownotes can be found at https://www.profitwithlaw.com/448.Frustrated with the complexities of marketing your law firm effectively?Join Moshe Amsel and Gary Sarner, a seasoned expert in non-digital legal marketing, as Gary reveals crucial insights on optimizing your firm's marketing strategy through traditional channels like billboards, radio, and TV. In this episode, Moshe and Gary delve into everything you need to know about traditional marketing, from the marketing budget and timeframe to how your law firm operates. They also discuss how to set up your law firm in a way that will set you up for marketing success.Listen now to uncover the secrets of sustained marketing success and learn how to turn your marketing investments into lasting growth!Chapters:[00:00] Introduction to Gary Sarner[09:15] What You Need to Succeed in Marketing[18:57] How to Determine Your Marketing Budget[26:03] How Long it will Take to See Results[36:33] How to Price Your Services[44:32] Where You Should be Investing[53:26] Attorney Referrals[57:37] Gary's Parting Piece of AdviceResources mentioned:Take the Law Firm Growth Assessment and find out how you rate as a law firm owner! Check out our Profit with Law YouTube channel!Learn more about the Profit with Law Elite Coaching Program hereEpisode 29 - Using a Freelance Writer for Your Law Firm Blog with Laura Pennington BriggsConnect with Gary Sarner: ROI360 Instagram | Gary's Instagram | FacebookGary's phone number: 954-560-6371Join our Facebook Community: https://www.facebook.com/groups/lawfirmgrowthsummit/To request a show topic, recommend a guest or ask a question for the show, please send an email to info@dreambuilderfinancial.com.Connect with Moshe on:Facebook - https://www.facebook.com/moshe.amselLinkedIn - https://www.linkedin.com/in/mosheamsel/

Jake Karls is co-founder & rainmaker of Mid-Day Squares, Forbes 30 under 30, EY entrepreneur of the year finalist 2024, and the only guy I've seen post videos of him dancing with customers & partners on LinkedIn. Jake is the epitome of how building a personal brand, leading with authenticity and vulnerability is a powerful way brands and brand founders can connect with consumers. We dived into effective storytelling for brands, why traditional marketing no longer works and explored Jake's journey from being lost and without direction, to joining Mid-Day squares, selling over 40 Million Bars of Chocolate and the highs and lows throughout that journey.Covered in the Episode:The power & importance of your mindset & self awareness.WTH is a rainmaker? And why do we need more of them in businesses?De-stigmatizing therapy.What led to Jake needing to make a change in his life.Effective storytelling for brands.Selling more chocolate bars than the population of Canada: what drove Mid-Day Squares success.The truth about entrepreneurship: how to navigate the ups and downs.Why traditional marketing tactics don't work.

Welcome to Gold Medal Moments on Personal Injury Mastermind, a special mini-series that highlights Chris' favorite lessons.  Today we learn from one of the battle-tested titans of personal injury - Alexander Shunnarah (@alexander_shunnarah). His Alexander Shunnarah Trial Attorneys (@alexandershunnarahlaw) empire spans 24 offices across 18 states, with a team of 500 strong, including 143 lawyers. We're talking about a firm that's recovered over $1.5 billion for its clients.  Over the past 23 years, traditional marketing has laid the groundwork for his national success. We'll dive into his billboard strategy, which has become the stuff of legend, and get his insights on balancing volume with high-stakes litigation. Alex shares what it truly means to be the best option for your clients. We explore how he's built a team of legal thoroughbreds and built up a war chest with over $50 million. His team is ready to throw down anywhere and at any time.  Hear Alexander live at PIMCON, the first-ever PIM Conference September 15 - 17 | The Phoenician | Scottsdale, AZ Website: Pimcon.org  Code for $200 off: PIMALEX Past Guests Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche 96. Brian Dean, Backlinko — Becoming a Linkable Source 83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow 73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels

I'm diving into exactly what you need to do to dominate engagement season. This is the time to get laser-focused on your marketing so those couples searching for vendors can't miss you! I'm sharing my go-to hack for analyzing client reviews, pinpoint what sets you apart from the competition, and craft killer content that speaks directly to your ideal clients. Whether you're revamping your website or creating Instagram posts that actually convert, these tips will help you step up your game and attract the clients you want.========================= EPISODE SHOW NOTES BLOG & MORE:https://brandeegaar.com/traditional-marketing-is-dead-how-to-win-this-engagement-season=========================JOIN THE WEDDING PRO CEO ACCELERATOR!!!Transform From Overwhelmed Business Owner to Confident CEO:https://www.brandeegaar.com/accelerator=========================Thank you for tuning in to this episode of the Wedding Pro CEO Podcast. If you find these strategies helpful, make sure to share this episode with your fellow wedding pros. And remember, in the world of weddings, it's all about building genuine relationships and showcasing your best work. Until next time, keep shining, CEOs!SUPPORT THE PODCAST! LEAVE A REVIEW HERE: https://ratethispodcast.com/swd=========================New feature!! Send us a text message!Limited Time Offer: Receive a full month of Timeline Genius for just $11 Support the show

In this episode of Founder Talk, we sit down with Amy Schuster, Founder and CEO of Bandwidth Strategy, to discuss the most pressing marketing challenges facing founders and CEOs today. Amy, with her decades of marketing experience as a VP, CMO, and business founder, shares her perspective on what's broken in traditional marketing and what needs to change to succeed in today's landscape. We explore topics such as the decline of email marketing as a volume game, why building a strong personal brand on LinkedIn is crucial, and how to develop a meaningful email list that actually converts. Amy also dives into why SEO is still a key marketing pillar, despite the rise of social media, and how founders can create educational content that drives long-term results. Whether you're a founder struggling to align sales and marketing or trying to figure out how to make your email marketing strategy more impactful, this episode is packed with actionable insights that will help you grow your business and stay ahead of the curve in 2024. @2:00 – What's Broken in Marketing Today:Amy explains how marketing has shifted from the early 2000s and why email marketing is no longer the volume game it once was. @6:50 – How to Build a Valuable Email List:For founders struggling with email list-building, Amy breaks down key strategies to create a list that provides real value, not just vanity metrics. @10:40 – Personal Branding on LinkedIn:Alex and Amy discuss the importance of LinkedIn for founders and how building a personal brand can amplify your business. @15:20 – Why You Should Ditch Buying Email Lists:Amy shares why buying email lists is one of the biggest wastes of time and money, and what to do instead. @18:30 – Does Email Marketing Still Matter?:In the age of social media, is email marketing still relevant? Amy gives her take on why it's still a valuable channel if done right. @22:15 – The Secrets to Writing a Good Email:What makes people open, read, and take action on your emails? Amy and Alex discuss key elements for crafting high-converting emails. @30:40 – How SEO Has Evolved in 2024:Amy dives into the latest trends in SEO, including how AI is changing the game and why content needs to be educational and user-focused. @37:15 – Using Video for SEO and Brand Building:Alex talks about how video content ranks on Google and why founders should be leveraging video for SEO. @45:00 – The Importance of Sales and Marketing Alignment:How can founders create better sales and marketing synergy? Amy outlines the pitfalls of misalignment and the power of communication between teams. @55:20 – Why Founders Should Be the Face of Their Brand:Amy explains why the most successful founders put themselves out there and become the voice of their company through content creation. LinkedIn: https://www.linkedin.com/in/aimeehschuster/ Website: https://bandwidthstrategy.com/ Say goodbye to marketing agencies forever and start building your own internal content team! It's exactly what we've done here and it's what we've helped dozens and dozens of our clients do!  Schedule a video chat with me today and let's talk about what that looks like!  To book a call, check out our pricing/services, learn about how we work with clients, etc.hop on over to our website now!  https://impaxs.com I also want to let you know there's a place where I share EXCLUSIVE, high value content that you can't find anywhere else (Not even on social)!  It's the type of content that I charge clients money to implement for them.  All geared towards helping 7-8 figure B2B companies drive revenue and build brand through video content.  And it's all in my weekly newsletter.  Sign up now and you'll start by getting a free video and guide on the “3 types of videos that instantly drive more sales”!   https://impaxs79863.activehosted.com/f/1

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Thanks to our Partner, NAPA Auto Care Aubrey Amborn, Director of Sales for Net Driven, discusses the evolving marketing landscape in the automotive industry. She emphasizes the necessity of a robust online presence, effective SEO, and diverse communication methods to meet changing consumer preferences. Aubrey highlights the importance of adapting to digital trends, noting that 87% of consumers prefer text communication. The discussion also covers the impact of online reviews and the need for businesses to engage with customers through various channels to remain competitive. Aubrey Amborn, Director of Sales, Net Driven Show Notes Watch Full Video Episode The Shift from Traditional Marketing (00:02:37) Aubrey discusses the transition from word-of-mouth to online marketing strategies. Importance of Online Presence (00:03:52) Aubrey emphasizes that just having a website is no longer sufficient for businesses. Search Engine Optimization (SEO) (00:05:45) Aubrey explains the significance of SEO and its role in online visibility. Investment in Digital Marketing (00:07:40) Discussion on comparing digital marketing investments to physical store improvements. Website as an Online Destination (00:08:50) Aubrey describes the website as a crucial online destination for consumer engagement. Communication Preferences (00:11:11) Aubrey highlights the importance of providing various communication methods, especially text. Texting vs. Traditional Calls (00:14:11) Aubrey discusses the growing preference for texting over traditional phone calls. Pandemic's Impact on Online Growth (00:17:09) Aubrey reflects on how the pandemic accelerated the shift to online engagement. The Impact of Online Shopping (00:17:57) Discusses how consumers prefer online shopping and the influence of recommendations on their decisions. The Importance of Online Presence (00:18:58) Highlights the necessity for businesses to have a professional online presence to attract customers. Training for EV Vehicles (00:20:00) Details a training program for technicians on servicing hybrid and electric vehicles. Visual Reputation Matters (00:21:07) Explains how a business's appearance online affects consumer perceptions and decisions. Online Reviews as Modern Word of Mouth (00:21:50) Emphasizes the significance of online reviews in influencing consumer choices today. Handling Negative Reviews (00:23:05) Discusses the importance of addressing negative reviews transparently rather than trying to eliminate them. Consumer Expectations Post-Pandemic (00:25:30) Explores how consumer behavior and expectations have changed due to the pandemic. Adapting to Online Shopping Trends (00:26:47) Describes the challenges businesses face in keeping up with evolving online consumer behaviors. Building Customer Loyalty (00:27:54) Focuses on strategies to maintain customer loyalty in a competitive online environment. Understanding Different Customer Personas (00:32:27) Identifies three customer types and their unique shopping behaviors and preferences. Understanding Customer Personas (00:35:26) Discussion on different customer personas, focusing on tech-savvy individuals and millennials seeking convenience....

Rachel Conlan, CMO of Binance, discusses the company's marketing strategies, challenges in crypto adoption and her vision for the future in this week's episode of “Gen C”.In this episode, we speak with Rachel Conlan, Chief Marketing Officer of Binance, the world's largest cryptocurrency exchange. Rachel discusses Binance's strategies for attracting new users, the importance of education in crypto adoption, and the role of brand partnerships in the industry by shedding light on their partnership with Cristiano Ronaldo. She also shares her vision for the future of Binance and the broader cryptocurrency landscape.Links mentioned from the podcast: Not Like Us GameDallas Influencer Nara Smith Is Angering TikTok Again, Now With a Marc Jacobs AdDraftKings Dumps NFT Business, Citing Legal DevelopmentsMeta Scraps Celebrity AI Chatbots That Fell Flat With UsersRachel's TwitterWatch this episode on video:YouTubeCoinDeskFollow us on Twitter: Sam Ewen, Avery Akkineni, CoinDesk, Vayner3-"Gen C" features hosts Sam Ewen and Avery Akkineni. Executive produced by by Uyen Truong. Our theme music is "1882” by omgkirby x Channel Tres with editing by Doc Blust. Artwork by Nicole Marie Rincon.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode, Mack and Ben discuss the latest social media news, including TikTok's new feature that allows users to find songs by singing or humming them, Instagram's feature that highlights the original creators of trends, and the ability to lock and hide DMs on Instagram. They also touch on the importance of targeting a specific audience and the potential drawbacks of going viral. The conversation concludes with a discussion on the use of personal data to train AI and the need for more knowledgeable individuals in politics. In this conversation, Ben and Mack discuss various features and updates on social media platforms like Instagram and TikTok. They talk about the frustrations of editing videos on mobile devices, the new notes feature on Instagram, the addition of super likes, and the partnership between TikTok and Eventbrite. They also touch on the challenges of ticket sales with Ticketmaster and the introduction of OpenAI's Search GPT. The conversation concludes with a discussion on the importance of targeted messaging and the value of traditional marketing strategies in the digital age.Try out Iris, Flick's AI Social Media Assistant for FREE: https://www.flick.social/app/irisChapters00:00 Introduction and Overview03:00 Instagram's Focus on Original Creators05:26 Locking and Hiding DMs on Instagram08:11 Flick's Trend Notifications10:02 The Drawbacks of Going Viral15:07 Privacy Concerns on Instagram17:40 Protecting Personal Data on X20:56 More Audio Tracks on Instagram Reels24:02 The Rise of Super Likes on Instagram26:54 TikTok and Eventbrite Partnership29:03 The Challenges of Ticket Sales with Ticketmaster31:13 Introducing OpenAI's Search GPT36:30 The Importance of Targeted Messaging and Traditional MarketingFollow Ben on Instagram: @benleavitt_Follow Mackenzie on Instagram: @kenzieanntaylorAbout FlickFlick is a social media AI, Hashtag, Scheduling, and Analytics tool. It helps you brainstorm content and caption ideas, helps you find, manage, and analyze hashtags, schedule all of your social media, and provide you with the latest analytics for your social media accounts.Follow us on Instagram: @flick.socialFollow us on TikTok: @flick.socialStart your free 7-Day Trial with Flick: flick.socialBe sure to join our Facebook Group: www.facebook.com/groups/flicksocialhub

Rachel Conlan, CMO of Binance, discusses the company's marketing strategies, challenges in crypto adoption and her vision for the future in this week's episode of “Gen C”.In this episode, we speak with Rachel Conlan, Chief Marketing Officer of Binance, the world's largest cryptocurrency exchange. Rachel discusses Binance's strategies for attracting new users, the importance of education in crypto adoption, and the role of brand partnerships in the industry by shedding light on their partnership with Cristiano Ronaldo. She also shares her vision for the future of Binance and the broader cryptocurrency landscape.Links mentioned from the podcast: Not Like Us GameDallas Influencer Nara Smith Is Angering TikTok Again, Now With a Marc Jacobs AdDraftKings Dumps NFT Business, Citing Legal DevelopmentsMeta Scraps Celebrity AI Chatbots That Fell Flat With UsersRachel's TwitterWatch this episode on video:YouTubeCoinDeskFollow us on Twitter: Sam Ewen, Avery Akkineni, CoinDesk, Vayner3-"Gen C" features hosts Sam Ewen and Avery Akkineni. Executive produced by by Uyen Truong. Our theme music is "1882” by omgkirby x Channel Tres with editing by Doc Blust. Artwork by Nicole Marie Rincon.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ep. 247 Is the current agency landscape broken and misaligned with client interests? Kipp, Kieran, and Gary Vaynerchuk (VaynerX) dive into the misaligned incentives of agencies and how they hinder marketing success. This is a revisit of their episode with Gary in May. Learn more on why traditional agency models fail, the importance of relevance at scale, and actionable insights for marketers looking to break the mold. Mentions Gary Vaynerchuk https://garyvaynerchuk.com/ VaynerX https://vaynerx.com/ Vaynermedia https://vaynermedia.com/ Gary on Marketing Against the Grain https://podcasts.apple.com/us/podcast/gary-vee-if-you-dont-do-this-your-business-wont-exist/id1616700934?i=1000655755440 Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We're on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Join our community https://landing.connect.com/matg Thank you for tuning into Marketing Against The Grain! Don't forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain' is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

In this episode of "Insurance Business Babes," hosts Scott Sims, Joanna Wyckoff, and Kathe Kline delve into the dynamics of leveraging social media and traditional marketing for business growth in the insurance industry. Scott shares his journey of transitioning from viewing TikTok as a fun experiment to using it as a powerful marketing tool, acquiring over 100 clients and amassing significant followers. The conversation explores diverse marketing strategies, including partnerships with the University of Oregon athletic department and local TV commercials. Kathe questions the ROI and effort involved in social media, comparing it to podcasting, and emphasizes the value of paid leads and investing in business growth. The trio also discusses personal business goals, the importance of finding joy and fulfillment, and developing unique paths to success in the insurance market. The episode concludes with reflections on the significance of building a business around one's lifestyle and the benefits of experimenting with different marketing approaches.

We are currently sharing a series directed specifically for Holistic Health Professionals… But you'll like them too! Here is the third episode of that series. Marketing in the holistic medicine business encounters multiple challenges. To grow your holistic medicine business effectively, you should consider adopting guerrilla marketing strategies. Unlike traditional marketing, which requires a large marketing budget, guerrilla marketing offers tangible results at minimal cost, making it highly effective for small holistic businesses. In this insightful episode, Dr. Terri Levine outlines 19 key criteria that distinguish guerrilla marketing from traditional marketing. Unlike traditional methods that rely heavily on financial investment, guerrilla marketing requires the investment of time, energy, imagination, and knowledge. The guerrilla marketing approach leverages psychological concepts and an understanding of human nature to engage customers authentically. Unlike traditional marketing, which often ends after a sale, guerrilla marketing emphasizes continuous follow-up and genuine cooperation with customers, enhancing the overall customer experience crucial for sustainable business growth. Additionally, guerrilla marketing employs reverse marketing by obtaining authorization or permission from individuals to receive marketing materials at their discretion, unlike traditional marketing, which focuses solely on making a sale. Tune in for further insights on the difference between guerrilla marketing and traditional marketing.   Watch the full episode on Youtube: https://youtu.be/uayl4BAIUo0   Key Highlights From The Episode: [01:21] 19 Criteria that differentiate Guerrilla Marketing from Traditional Marketing [01:29] #1 Financial Investment [01:45] #2 Psychological concepts and understanding of human nature [01:55] #3 Profit [02:07] #4 Small holistic practices [01:20] #6 Following up with your customers [02:41] #7 Emphasis on the importance of cooperation [03:04] #8 Long-term connections [03:18] #9 Use of marketing combinations [03:34] #10 Increasing the number of clients  [03:57] #11 Keeping your focus [04:13] #12 Directed towards individuals [04:20] #13 Greater emphasis on relationships [04:37] #14 Focuses on what can you provide in order to serve and to make a difference [04:59] #15 Open to using technology and automation [05:06] #16 Done on purpose [05:21] #17 Obtaining authorization/permission [05:40] #18 Heart to heart conversation [05:57] #19 Marketing that employs more than just advertising as a method [07:03] Get the 200 distinct marketing weapons from Dr. Terri Levine Email: Terri@heartrepreneur.com       Golden Nuggets: • Guerrilla marketing delivers tangible results at little to no cost. [01:14]  • Unlike traditional marketing, which primarily involves financial investment, guerrilla marketing requires the investment of time, energy, imagination, and knowledge. [02:31] • Guerrilla marketing focuses on following up with customers after they have received a service rather than treating them as mere transactions. [02:20] • Instead of competing with other businesses, guerrilla marketers emphasize the importance of cooperation. [02:41] • The concept of Guerrilla Marketing suggests that you should expand your holistic practice by maintaining your focus rather than expanding your business through diversification. [03:58]  • Rather than marketing to people with the sole aim of making a sale, Guerrilla Marketing involves obtaining authorization or permission from individuals to receive marketing materials at their discretion, a process known as reverse marketing. [05:21] • Guerrilla Marketing is not a monologue where one person does all the talking; it's a heart-to-heart conversation where both parties actively engage in communication with each other. [05:41]    Let me help you grow your coaching business:  Grab this free training and see my revolutionary process in action! Join me and my Inner Circle Students for a behind-the-scenes Live Group Coaching Call: www.6figsin6months.com If you want to join me in one of our connect and collaborate sessions. Go to https://calendly.com/michelle-31qw/30min, and select a date & time! Oh yeah, feel free to join our free Facebook community here: https://www.facebook.com/groups/1024921757544017.   Want More!? Listen to the podcast version of this content on your favorite podcast platform: Apple Podcasts | Spotify | Stitcher | Google Podcasts Watch all the episodes and more to gain more insight on YouTube: https://www.youtube.com/@coachterri/videos.   Please connect with me on social: Instagram: https://www.instagram.com/mentorterri Facebook: https://www.facebook.com/HeartrepreneurTerriLevine LinkedIn: https://www.linkedin.com/in/terrilevine/ 

Summary: Jonathan Wellington is the CEO of Shuckin' Shack Oyster Bar, a franchise with 18 locations. He shares his views on nontraditional marketing, the importance of genuinely knowing your customer, and the impact of authenticity in brand building.  Key Points: The key to marketing success lies in the ability to deliver on the brand promise through the customer experience.  Creating authentic conversations and genuine connections with the customer, while not typically considered part of the marketing mix, are key to a successful marketing strategy. Knowing the customer means being able to differentiate between the target audience and the actual customer. Managing customer feedback including addressing constructive criticism can make or break your relationships. An authentic relationship between customers and the brand leads to trust. Jonathan's most important franchise advice is for both franchisors and franchisees to focus on finding a cultural fit and compatibility. About Jonathan:  Jonathan serves as the CEO of Shuckin' Shack Oyster Bar, a fresh seafood and cold beer concept out of North Carolina. He's been featured on the cover of FSR Magazine, appeared on Good Morning America, quoted and featured in numerous publications including The Wall Street Journal, Washington Post, Nations Restaurant News, and other local, regional, and national newspapers, journals, and magazines. Jonathan is known for his no-nonsense approach to true hospitality and business building. Link: www.theshuckinshack.com About Susie Liberatore: After working in the creative field for over a decade, owner Susie Liberatore realized that corporations were missing out on creativity. Franchises come to Visions2images for full-service marketing because they feel that they are missing out on local marketing opportunities. At Visions2images, our mission is to serve as a leading franchise marketing agency dedicated to elevating companies by enhancing their visibility, generating valuable leads, and establishing authoritative presence. Through strategic and innovative approaches, we empower businesses to thrive and achieve enduring success in the competitive landscape. At Visions2images we don't just offer marketing services; we become your dedicated partners in success. When a new franchise location opens its doors, we're there to set up a robust online presence across various platforms, all tailored to meet your unique business goals. Every location in your franchise family is special, and we recognize that. That's why we create custom content for each location to ensure they shine in their local area, making your franchise truly stand out. Website: https://www.visions2images.com/  --- Support this podcast: https://podcasters.spotify.com/pod/show/susie-liberatore2/support

Parijat Deshpande is a founder and CEO of Ruvelle, the only trauma-informed wellness company specifically dedicated to improving high-risk pregnancy outcomes, reducing preterm birth, and supporting parents on the entire high-risk pregnancy journey. On a mission to end the high-risk pregnancy crisis, she has served and supported thousands of clients through her live events, one-on-one work, Ruvelle's private members' club, her bestselling book, Pregnancy Brain: A Mind-Body Approach to Stress Management During a High-Risk Pregnancy, and the Body Language Journal. Parijat's Website: Ruvelle | Revolutionizing your pregnancy From James: FREE Passive Income Masterclass (profityourknowledge.com)

240: After years of messy, chaotic and failed launches, Chelsea was determined to sell out her first group program of 2024 with 2 goals in mind: it had to be easy, and had to be marketed with minimal social media. This episode is for you if: You hate launching with a fiery passion and want to hear about new ways to execute your next launch You're terrified no one will enroll in your program (and what to do if only 1 person joins) You want to market your work with less social media and make algorithm-free sales You're curious about expanding your business and testing new ideas after years of them sitting in dormant in your mind You're ready to take on more group offers vs. 1:1 Drafting sales pages is the bane of your existence You need help breaking down the steps of a launch You're a nosy B and want the tea of a sold out launch Resources mentioned: FocusMate (this is an affiliate link) Episode 219 - How To Manage Your Time & Live Out Your Values Episode 182 - How to Focus Better & Finally Get Tasks Done with CEO of FocusMate Taylor Jacobson Holisticism - join the North Node membership or Liminal Library and get access to hundreds of templates, SOP's and more! Connect with Chelsea: Website 1:1 Podcast Coaching Launch your podcast with the ultimate podcast launch course - Mic Drop! Instagram Slight Turbulence Substack - the travel magazine you wish existed on the back of airplane seats Pitch Perfect Round 2 Waitlist - starts August 2024! Ready to launch your very own podcast? Grab my FREE cheat sheet right HERE. Want to send a voice note to the podcast and have Chelsea answer you on air? Do so ⁠HERE⁠. Don't forget to rate, review, and share in the group text. This podcast is free and ratings/reviews and shares are our currency. --- Send in a voice message: https://podcasters.spotify.com/pod/show/in-my-non-expert-opinion/message Support this podcast: https://podcasters.spotify.com/pod/show/in-my-non-expert-opinion/support

In this episode, I sit down with Skip Wilson, the founder of Draft Media Partners, to explore the intricacies of transforming advertising from guesswork into a precise science. Skip shares his journey from a teenage copywriter to leading roles at CNN and iHeartMedia, and ultimately founding his own ad execution company. We delve into the core aspects of running successful ad campaigns, the importance of A/B testing, and the significant impact of proper campaign execution. Skip also provides insights into his company's unique tools and strategies that ensure high conversion rates and effective lead generation. Whether you're a seasoned marketer or just starting out, Skip's expertise promises to offer valuable takeaways for everyone.Show NotesIntroductionIntroduction to Skip Wilson and his background.Skip Wilson's JourneyFrom teenage copywriter to founding Draft Media Partners.Roles at CNN and iHeartMedia.Transforming AdvertisingHow Draft Media Partners changes advertising from guesswork to a science.Importance of precise execution in ad campaigns.Key Strategies for SuccessThe role of A/B testing in optimizing ad performance.Diagnosing and fixing broken campaigns.Unique Tools and TechnologiesDraft Media's proprietary tools for forecasting and execution.Case studies of successful ad campaigns.Industry InsightsRecruitment campaigns as a niche market.Balancing traditional and digital advertising methods.ConclusionFinal thoughts and takeaways.Where to find Skip Wilson and Draft Media Partners.Skip Wilson's Contact: skip@draftadvertising.comCompany Website: Draft Media PartnersSocial Media: Follow Draft Media Partners on their LinkedIn Mischa's Stuff!Guest Speak On 50 Podcasts In 100 Days! Join The Influence Army Waitlist HERE!Join The Influence Army Newsletter Here!Email me: contact@belove.mediaFor social Media: FaceBook - https://www.facebook.com/MrMischaLinkedIn - https://www.linkedin.com/in/mischaz/Subscribe and share with your business associates who could use a listen!

In this episode, Molly Baker, founder of Indie Consulting, is joined by an experienced professional from the CPG sector, specializing in the alcohol and spirits industry. Together, they explore the death of traditional marketing and uncover the foundational elements that brands need today. In their discussion, the two touch on which brands are leading the way and the key qualities to look for when hiring top talent. Tune in for an enlightening conversation on the evolving landscape of brand strategy.

  Learn the ins and outs of traditional marketing insurance agents can use to promote their business. We cover the whole process: types of marketing materials, use cases, and where to source them!   Read text version   Design Resources: 99Designs: https://99designs.com/ Fiverr: https://www.fiverr.com/    Freelancer: https://www.freelancer.com/ Upwork: https://www.upwork.com/   Print Resources: 4imprint: https://www.4imprint.com/ Carvertise: https://carvertise.com/ FASTSIGNS: https://www.fastsigns.com/ Lead Concepts: https://leadconcepts.com/ MOO: https://www.moo.com/us/ Office Depot Printing Services: https://www.officedepot.com/l/print-and-copy/print-services Printful: https://www.printful.com/ Staples Print & Marketing Services: https://www.staples.com/services/printing/ Sticker Mule: https://www.stickermule.com/ Vistaprint: https://www.vistaprint.com/ Wrapify: https://wrapify.com/   Ritter Resources: Four Reasons Why Ritter Should Be Your FMO Insurance Agency: https://link.chtbl.com/ASG391 8 Relationship Marketing Strategies for Insurance Agents featuring ReminderMedia's Luke Acree and Andrew Saksa: https://link.chtbl.com/ASG448 Generate Medicare Leads Using Marketing Materials from ShopRitterIM: https://link.chtbl.com/ASG511 Registration Link: https://app.ritterim.com/public/registration/ Ritter & ReminderMedia Partnership Offers Agents New Marketing Solutions: https://ritterim.com/blog/ritter-and-remindermedia-partnership-offers-agents-new-marketing-solutions/ Shop & Enroll Information: https://ritterim.com/shop-and-enroll/   ShopRitterIM.com Resources: General: https://shopritterim.com/    Leads: https://shopritterim.com/ProductCategory?cat=leads Pens: https://shopritterim.com/ProductCategory?cat=pens Print Products: https://shopritterim.com/ProductCategory?cat=print   Promotional/Tradeshow Products: https://shopritterim.com/ProductCategory?cat=promo   Specialty Resources: AllOver Media: https://allovermedia.com/ ReminderMedia Branded Magazine Info: https://remindermedia.com/branded-magazines/ Ritter Agents working with ReminderMedia: https://remindermedia.com/ritter-insurance-get-started-today/   Follow Us on Social! Ritter on Facebook, https://www.facebook.com/RitterIM Instagram, https://www.instagram.com/ritter.insurance.marketing/ LinkedIn, https://www.linkedin.com/company/ritter-insurance-marketing TikTok, https://www.tiktok.com/@ritterim Twitter, https://twitter.com/RitterIM and Youtube, https://www.youtube.com/user/RitterInsurance   Sarah on LinkedIn, https://www.linkedin.com/in/sjrueppel/ Instagram, https://www.instagram.com/thesarahjrueppel/ and Threads, https://www.threads.net/@thesarahjrueppel  Tina on LinkedIn, https://www.linkedin.com/in/tina-lamoreux-6384b7199/ 

1319 Get ready to dive deep into the world of content-driven success with today's Business Bros guest! He's a creator economy expert who's revolutionizing online business by placing content at the heart of every transaction. With a decade of experience leading to significant acquisitions and a new era of content-led commerce, he's here to change the way we think about marketing and sales. He's none other than Michael Becker! Grab a copy here: https://t.ly/ioHGR Website: http://www.michaelbecker.org Social Media: @officialmbecker ________ Go to www.BusinessBros.biz to be a guest on the show or to find out more on how we can help you get more customers! #Businesspodcasts #smallbusinesspodcast #businessmarketingtips #businessgrowthtips #strategicthinking #businessmastery #successinbusiness #businesshacks #marketingstrategist #wealthcreators #businessstrategies #businesseducation #businesstools #businesspodcast #businessmodel #growthmarketing #businesshelp #businesssupport #salesfunnel #buildyourbusiness #podcastinglife #successgoals #wealthcreation #marketingcoach #smallbusinesstips #businessmarketing #marketingconsultant #entrepreneurtips #businessstrategy #growyourbusiness Want to create live streams like this? Check out StreamYard: https://streamyard.com/pal/d/6164371927990272 --- Support this podcast: https://podcasters.spotify.com/pod/show/businessbrospod/support

Marketing is a mix of Social Media, Traditional Marketing and Community Involvement. Marketing is an invitation to "please eat my food". Community Involvement is giving back, being selfless and turning that attitude into growing your business. Today's episode is sponsored by Table Needs. FOOD TRUCK MARKETING GUIDE ⁠⁠⁠⁠⁠https://hubs.ly/Q02j03_v0⁠⁠⁠⁠⁠ My Newest Book – Food Truck 201: Get Off the Truck! ⁠https://www.amazon.com/dp/B0B5F2ND5W⁠ Get on my schedule for a free no obligation call. ⁠https://calendly.com/bill_moore/fttg-introductory-coaching-call⁠ Check out the best Food Truck group on Facebook ⁠https://www.facebook.com/groups/FoodTruckTraining⁠ We have video training on our YouTube channel. ⁠https://www.youtube.com/c/foodvendorreality⁠ Support the pod with a monthly donation. ⁠https://anchor.fm/food-truck-training/support⁠ Or offer one time support here. ⁠https://www.moorebetterperformance.com/store/p7/10_Minute_Food_Truck_Training_Pod_Cast_Support.html⁠ Intro Music: Just Breathing by NEFFEX ⁠https://www.youtube.com/channel/UCBefBxNTPoNCQBU_Lta6Nvg --- Support this podcast: https://podcasters.spotify.com/pod/show/food-truck-training/support

Grab a drink for one, folks. Join DO and his special guest, Mike McAllister, the wizard behind "Empower LO." In this episode, they teach how modern sales professionals can mix old-school charm with digital wizardry for ultimate success. Uncover the secrets of combining traditional, relationship selling with the power of digital marketing. If you already dominate the online lead-gen world, good! You still need to tune in and hear how you are missing out by not including the relational approach. Get ready for a database deep dive where Mike and Dustin discuss how to sprinkle a dash of automation into your human touch outreach. Although you will not walk away from this episode a changed person, you will walk away ready to make some changes in how you operating your business.

After witnessing the digital transformation in the early 2010s through her work in retail, Tara McNulty made a career pivot to focus on the e-commerce and affiliate space. Today, she manages strategic partnerships at YouTube Shopping- a new program from the video giant. Commerce existed on YouTube long before partnerships were standard, with creators doing reviews, unboxings and hauls beginning in the early days of the platform. Today, creators and brands are both empowered to monetize this content and drive significant business revenue. Tara and Dave discuss how YouTube Shopping is helping creators and brands create long-term partnerships that move the needle, the power of YouTube as a search engine, and what Tara sees as the future of commerce on the platform. This podcast episode was produced by Quill.

 In this episode of the Dealer Talk podcast, host Herb Anderson welcomes guest Tim Rowe to discuss the power of traditional marketing, specifically Out-of-Home (OOH) advertising, in 2024. Tim, a self-pronounced reformed digital marketer and ambassador for Team Real World, shares his perspective on the effectiveness of traditional marketing strategies and provides tactical insights for dealers looking to leverage these strategies for success. [00:02:32] Traditional marketing's evolution.[00:09:10] SEO Hack - Podcasting for local dealers.[00:15:11] Offline attention arbitrage[00:17:27] Traditional advertising vs digital advertising.[00:20:06] The challenges of digital marketing.[00:23:58] Dealers going dark during COVID.[00:28:23] The ultimate grassroots credibility.[00:32:38] Tracking website traffic correlations.[00:33:45] Thinking differently for profitability.[00:36:27] Deterministic targeting in Out-of-Home (OOH) advertising.[00:40:19] Traditional vs. digital marketing.[00:43:08] Mindshare and advertising effectiveness.[00:46:54] Traditional ad channels and cost.Want to work together? Take advantage of fintech solutions JUST for marketers and the ultimate Authority Growth Engine for B2B/Founder-led growth at: https://www.troweco.com/

Meet Joe Apfelbaum. His WHY is Better Way.Joe Apfelbaum, CEO of Ajax Union and a renowned expert in digital marketing and AI, brings a wealth of knowledge and innovative strategies to this episode of the Beyond Your WHY Podcast. His journey from overcoming the fear of public speaking to becoming a key figure in digital marketing and AI showcases the transformative power of resilience and strategic thinking in today's fast-paced business world.Discover the Impact of Effective SEO and Digital Marketing: Learn how Joe mastered Google's algorithms and digital marketing, offering key insights for business growth.Explore the Potential of LinkedIn and AI for Business: Uncover Joe's strategies for leveraging LinkedIn and AI to enhance professional networking and business development.Understand the Importance of Adaptability and Continuous Learning: Gain insights into how Joe pivoted during the pandemic and his approach to continuous learning and application in technology and marketing.Don't miss this episode to delve into the mind of a digital marketing maestro and AI innovator. Hosted on Acast. See acast.com/privacy for more information.

This episode features an interview with Stephanie McCarty, CMO at Taylor Morrison, the 5th largest homebuilder in the U.S. made up of the nation's leading homebuilders and developers. In this episode, Stephanie shares with us why your website should be a selling tool not a seduction tool, how the role of sales is changing, and the unique ways Taylor Morrison has created partnerships to boost brand awareness and demand. Stephanie also talks about how companies should be approaching the next generation of buyers by mixing up traditional marketing models.  Key Takeaways:Fitting your products/services to the various life stages of consumers. When you're able to meet the customers where they are at any place in their lives and lifestyles, you'll create repeat buyers naturally.Mix up your marketing game. There are marketing models a lot of us use that simply don't fit the next generation of buyers. These outdated systems can act as unintentional traps for consumers who will probably decide the process isn't worth their time or money. Make sure your company is removing as many buyer traps as possible by mixing up marketing models.Thinking of the customer journey after they buy. Once a customer buys from you, do you have strategies in place that benefit them and keep you top of mind? Innovative, engaging content is a great way to create a win-win for you and your buyers. Quote: “Remember a time when, before Zappos, before Amazon, when you had to actually go into a department store to buy shoes, or before Uber, and Airlines, or you didn't have your boarding pass on your phone, you had a physical one. So it's just taking our executive team through kind of reminding them that things that they're used to today haven't always been, and that's the space that homebuilding needs to enter. We need to enter that chat room and talk about here's what has always worked, here's that model, but there's a lot of that model that doesn't fit the next generation of homebuyers.” Episode Timestamps: *(04:28) - The Trust Tree: Managing a family of brands*(24:39) - The Playbook: Creating innovative content your consumers (and beyond!) can benefit from*(41:30) - Quick Hits: Stephanie's Quick Hits Sponsor:Pipeline Visionaries is brought to you by Qualified.com, the #1 Conversational Marketing platform for companies that use Salesforce and the secret weapon for pipeline pros. The world's leading enterprise brands trust Qualified to instantly meet with buyers, right on their website, and maximize sales pipeline. Visit Qualified.com to learn more. Links:Connect with Ian on LinkedInConnect with Stephanie on LinkedInLearn more about Taylor MorrisonLearn more about Caspian StudiosTaylor Morrison x The Home Edit

Join Andrew Morgans and Kristian Hansen, the mind behind Slø Jeans, as they delve into the nuances of community building versus traditional marketing. Kristian shares the intriguing story of how he unintentionally built the Slø Jeans community by voicing his grievances about jeans lacking pockets. Tune in to discover how attentiveness to community feedback became instrumental in shaping Kristian's startup. The conversation unfolds with insights into Kristian's mission to stand as the antithesis to the fast fashion industry, challenges with fashion sizing standards, and the profound impact a thoughtfully curated closet can have on mental well-being and the environment. Don't miss this exploration of the symbiotic relationship between a brand and its community, emphasizing the transformative power of genuine engagement in the world of fashion.   Find Startup Hustle Everywhere: https://gigb.co/l/YEh5   This episode is sponsored by Gusto: https://gusto.com/startuphustle Get three months free when you run your first payroll.   Learn more about Slø Jeans: https://www.slo.is   Learn more about Marknology: https://www.marknology.comSee omnystudio.com/listener for privacy information.

Partner integrations and the need to explore marketing channels well beyond social media and Google will be explored. It's all about reaching potential customers wherever they may be.In this episode, Jordan West and Mandy Herrmann, a seasoned CMO, discuss the emotional power of physical books and the impact on brand loyalty. They discussed QR codes, direct mail, and collaboration with other brands in the ever-evolving world of e-commerce marketing. Key takeaways from this episode:Home decor and fashion brands effectively use catalogs for emotional attachment and inclusivity.Catalogs are beneficial for starting conversations and building brand loyalty.Catalog targeting can be highly specific, allowing for precision in reaching intended audiences.Partnering with brands that have catalogs can result in better returns at a fraction of the cost.Exploring marketing activities beyond social media and Google can help reach potential customers.Sustainability considerations, such as using recycled paper, are important for environmentally-conscious customers and brand perception.Collaboration with other brands for catalog distribution can expand reach and be cost-effective.Recommended App/Tool:Krisp: https://krisp.ai/PostPilot: https://www.postpilot.com/Rockerbox: https://www.rockerbox.com/Million Dollar Offer: https://upgrowthacademy.podia.com/offer-courseRecommended Audiobook/Podcast:WTF: https://www.wtfpod.com/podcastToday's Guest:Mandy Herrmann, seasoned CMO, a German living in the Bay Area who is passionate about 360 Marketing. Her passion lies in growing businesses profitably by putting the customer in the focal point of Marketing. Reaching them from the first touch all the way through the conversion and post-purchase with paid and unpaid channels gets her excited. Connect and learn more about Mandy:LinkedIn: https://www.linkedin.com/in/mandy-herrmann/Improve your gross margins by up to 40%!Facing inventory headaches this Q4 season? Dreading those long 45-60-day waits for product arrivals? Portless is the fulfillment game-changer for e-commerce brands. Why Portless? Direct Shipping: From China to customers in just 6-8 days, covering 55+ countries. Domestic Feel: Custom packaging, local tracking from carriers Cost-Effective: Slash those cargo shipping and customs fees Cash Flow Positive: No mGet 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow Join our community and connect with other eCommerce brand owners and marketers! https://www.facebook.com/groups/secretstoscalingpodcast

Embark on a journey through the uncharted territories of marketing with Dmitri Smirnov who dares to challenge the status quo, intertwining the seemingly opposing worlds of raw creativity and meticulous data analysis. Dmitri, even as a 16-year-old, was obsessed with dissecting data, tracking everything from gas station metrics for personal insights to navigating the complex realms of client CRM data in his professional stride. Listeners will traverse through narratives of a young data geek, evolving into a maestro who doesn't just conduct marketing campaigns but composes symphonies of strategic and spontaneous maneuvers. Engage with tales that don't merely share strategies but weave stories that linger, offering a fresh, audacious, and slightly rebellious perspective on steering through today's marketing wilderness, ensuring an adventure that promises more than just insights but experiences that resonate.Chapters:00:00:00 Diving into Dmitri's World: Exploring the Acclaimed 'Anno Dimitri' Agency00:01:52 Trust-Building in Luxury Markets: Navigating High Ticket Client Relationships00:06:31 Revolutionary Content with Aigen: AI-Powered Realistic Video Generation00:10:06 Elevating Excellence: The Indispensable Role of Quality and Creativity in Digital Longevity00:12:00 Unshackling Creativity: Cultivating a Subconscious Overflowing with Knowledge and Inspiration00:16:04 The Critical Pivot: Refocusing Marketing Strategies to Emphasize Creativity in 2023 and Beyond00:20:42 Charting the Course of Future Advertising: Addressing Client Issues and Developing High-Value Solutions00:23:05 Leveraging Assurance: The Sales and Trust-Building Impact of Amazon's Return Policy00:28:58 The High-Ticket Client Pathway: Insights into the Lead-to-Purchase Journey00:32:28 Strategic Authority Positioning: Harnessing Celebrity Clientele and Digital Marketing Tactics00:37:39 Elevating Above the Crowd: Differentiating Yourself Amidst a Sea of Aggressive Networkers00:42:55 The Quick Unsubscribe Solution: Forming Genuine Connections through Captivating Offers00:48:33 The Value of Mastermind Groups: Navigating Personal and Professional Growth00:51:37 Unlocking Your Profit Potential: Mastering Sales Techniques to Propel Your SuccessLINKS AND RESOURCES:Dmitri Smirnov WebsiteBig Life MarketingLinkedIn TwitterVirgin Developers Vs. Chad Marketing Team memeTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with