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Byron Hoffman is the Co-CEO and Chief Creative Officer at Offset Partners, a wine commerce, technology, and brand design company. Prior to Offset, he was the Founder and Creative Director at Hoffman & Co. Julia Weinberg is the VP of Commerce Strategy at Offset, the leading choice for allocated wineries and high-touch retailers. The company also offers brand packaging and website design. Before Offset, Julia was the Creative Developer and Founding Partner at Delectable. In this episode with Julia Weinberg & Byron Hoffman When creating their brand, many wineries rely on e-commerce platforms with limited capabilities, consequently inhibiting their full potential. So, how can you develop and hone your brand for maximum value? One method for ensuring brand equity is to customize your wines for the consumer. To simplify this process, it's important to allocate your products. This requires distributing, tracking, and managing your inventory across multiple sales channels to meet customer demands effectively. Offset Partners' e-commerce software helps you create a bespoke brand strategy to cohesively integrate customization, distribution, product, and brand design to enhance your winery and establish consumer trust. In today's episode of Legends Behind the Craft, Drew Thomas Hendricks and Bianca Harmon welcome Julia Weinberg and Byron Hoffman of Offset Partners to discuss consolidating your operations for a customized brand experience. Together, they share how Offset's commerce program helps brands market and sell their wines, Offset's resource allocation strategy, and advice for bootstrapped wineries to generate a brand presence.
What’s your favorite app right now? Is the first question for guests at the start of each Tech Bites episode. With more than a 100 shows broadcast, we’ve had some fun answers and interesting discoveries. This compilation episode features: Episode 4 Julia Weinberg, Delectables. Episode 18 David Gruber and Pam Lewy, B&B Hospitality Group. Episode 24 Tony Aiazzi and Xavier X Mariezcurrena, Choux Box. Episode 85 Amanda Shapiro, Editor Healthyish/Bon Appétit. Tech Bites is powered by Simplecast
We review the top stories of 2015 for sommeliers with host Geoff Kruth and guests Dan Petroski of Massican, Stevie Stacionis of Bay Grape, and Julia Weinberg from Delectable.
Vinpratarna träffar Julia Weinberg, en av skaparna av vinappen Delectable! See acast.com/privacy for privacy and opt-out information.
Want to be a wine expert? There’s an app for that. The 4.4 release of the Delectable wine app is here. It’s a powerful little app that let’s you scan, save, review, share, research and pay for wine with the touch of a fingertip. Guest Julia Weinberg, Delectable’s resident “wine nerd,” talks about making wine, making apps and what wine she’ll pair with pizza after the show. This program was brought to you by Visit Napa Valley. “It’s not that wine professional’s opinions matters more. The important thing is that it’s their responsibility and job to taste a lot of wines and be the cup bearers for the rest of us.” [15:00] –Julia Weinberg on Tech Bites