Podcasts about Brand equity

Think of brand as a turbocharger for your paid ads. It warms people up before they meet your call to action or come into market. But when is the right time to start investing in brand building over pure performance marketing, especially as a digital-first company?This week, Elena, Angela, and Rob explore when performance marketing reaches diminishing returns and why it's so difficult for marketers to shift budget toward brand. Plus, they share real client examples of how brand investment transformed businesses, including Old Spice's reinvention that increased sales 125% in just three months, and outline metrics beyond traditional brand studies that prove brand's impact on your business.Topics covered: [01:00] Research on brand equity's impact on ecommerce[03:30] Signs your performance marketing is reaching diminishing returns[09:00] How brand acts as a turbocharger for paid advertising[15:00] Client success stories from brand investment[20:00] Old Spice's brand reinvention that increased sales 125%[28:00] Better ways to measure brand impact beyond brand studies  To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources:  Mokha, Anupreet. (2021). Brand Equity, Brand Satisfaction, and Brand Loyalty: A Study of Select E-Commerce Industry. International Journal of Online Marketing. 11. 34-50. 10.4018/IJOM.2021070103.  Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

Send us a textWhat if everything you believe about digital marketing is leading your home service business down a dangerous path? In this eye-opening conversation with digital marketing veteran Jonathan Bannister, we uncover why the constant chase for Google rankings has created a generation of "digital junkies" in the home service industry.Bannister doesn't hold back as he reveals the uncomfortable truth: digital marketing has made business owners fat and lazy. After a decade helping HVAC, plumbing, and roofing companies navigate the digital landscape, he's witnessed firsthand how the addiction to leads has replaced fundamental business practices like excellent customer service and effective sales processes. His provocative new book title says it all: "F*** Digital Marketing: Why Building a Memorable Brand Matters More Than Rankings."The conversation takes a fascinating turn when Bannister predicts Google's search engine will be "extinct" within 3-5 years, replaced by AI platforms that will fragment the search landscape. This paradigm shift means businesses building their entire strategy on search visibility are constructing their foundation on borrowed space.Through compelling case studies and tactical advice, Bannister outlines a smarter approach to marketing: becoming omnipresent in your target market through a proper marketing funnel that educates at the top, builds trust in the middle, and only presents offers to already-engaged audiences. His neighborhood-specific strategy for a roofing contractor demonstrates how targeted messaging and multi-channel presence can transform results without relying on Google's unpredictable algorithms.Whether you're currently frustrated with your marketing results or simply want to future-proof your business against the coming AI revolution, this episode offers a roadmap to build what truly matters – a brand that lives in customers' minds regardless of algorithm changes or platform shifts. It's time to break free from digital heroin and rediscover what genuinely drives sustainable growth.http://Www.topservdigital.com Support the show https://www.audible.com/pd/9-Simple-Steps-to-Sell-More-ht-Audiobook/B0D4SJYD4Q?source_code=ASSORAP0511160006&share_location=library_overflowhttps://www.amazon.com/Simple-Steps-Sell-More-Stereotypes-ebook/dp/B0BRNSFYG6/ref=sr_1_1?crid=1OSB7HX6FQMHS&keywords=corey+berrier&qid=1674232549&sprefix=%2Caps%2C93&sr=8-1 https://www.linkedin.com/in/coreysalescoach/

If you don't understand the language of marketing, you're making the game harder on yourself.In this episode, I cover some of the most important marketing terms that have been used for decades in traditional and digital marketing. These are the words that come up over and over again, and if you don't know them, you're at a disadvantage.Here's what you'll learn:1. The 4 P's of Marketing—why every brand needs them to make money.2. Targeting & Segmentation—how to avoid wasting money on the wrong audience.3. Positioning & Brand Equity—how to make people see your brand as valuable.4. Conversion Rate, ROI & SEO—the numbers that tell you if your marketing is actually working.5. Inbound vs. Outbound Marketing—why I only focus on inbound.Marketing isn't just about creativity—it's about strategy. If you don't know these terms, you'll struggle to grow your business.-------------------About Manuel Suarez:Manuel Suarez, known as the "Marketing Ninja" and a "Best Selling Author" of "Marketing Magic", leads Attention Grabbing Media (AGM), a marketing agency honored three times on the Inc 5000 list. With a team of over 120, AGM specializes in turning attention into profit for a wide array of brands. In 2023 alone, brands managed by AGM exceeded 250 million USD in revenue.Manuel is also the co-founder of NaturalSlim, a self-funded high 9-figure brand. He has elevated thousands of businesses across various sectors and has directed marketing campaigns for industry leaders like Dr. Eric Berg, Grant Cardone, and Daymond John.He is also responsible for two of the top 15 largest U.S. YouTube channels—Dr. Eric Berg and MetabolismoTV—which together have over 20 million subscribers. Over seven years, his strategies have amassed 8 billion views, generated 5 million leads, and earned over 500 million USD in revenue.Follow Manuel Suarez on Social Media:- Facebook: https://www.facebook.com/theninjamarketer/- Instagram: https://www.instagram.com/mrmanuelsuarez/- TikTok: https://www.tiktok.com/@mrmanuelsuarez- X (formerly Twitter): https://x.com/MrManuelSuarez- LinkedIn: https://www.linkedin.com/in/mrmanuelsuarez/Learn More About AGM:- Visit our website: https://www.agmagency.comNeed Help with Your Marketing?- Talk to a Ninja: https://www.talktoaninja.comCheck Out Manuel's Book, a #1 Seller on Amazon:- Marketing Magic by Manuel Suarez: https://a.co/d/gbwHKSf

In this episode of Ecommerce Toolbox: Expert Perspectives, Jack Farrell, VP of Ecommerce at PopSockets, takes us behind the scenes of the brand's transformation—from a one-product DTC sensation to a global lifestyle powerhouse. Jack shares eye-opening lessons from APAC's mobile-first, creator-driven markets, breaks down why PopSockets puts profitability before hypergrowth, and dives into how GenAI is reshaping creative strategies for ecommerce teams. If you're focused on scaling smarter, boosting bottom-line results, and staying ahead in a fast-paced digital world, you won't want to miss this one.

In this episode of BRAVE COMMERCE, Rachel Tipograph and Sarah Hofstetter sit down with Randi Jachino, Vice President of Marketing (US & Canada) at Prestige Consumer Healthcare. With a portfolio spanning over 25 brands across categories like oral care, motion sickness, and women's health, Randi shares how she applies both analytical and creative thinking to manage diverse consumer needs and business goals.From starting her career as a CPA to leading marketing for powerhouse brands like Dramamine, DenTek, and Summer's Eve, Randi discusses how to build brand equity without losing sight of immediate performance. She unpacks how Prestige strategically prioritizes brands within the portfolio, adapts to the realities of tariffs, retail pressure, and social virality, and ensures that upper-funnel and lower-funnel tactics work hand in hand.Key takeaways:There is no one-size-fits-all marketing strategy across a portfolio – each brand requires a tailored approach based on its role, category, and consumer mindsetBrand equity and short-term sales are not mutually exclusive – strong awareness drives stronger conversionRetail search and social content must align with the shopper's intent and category behavior, from product education to conversion readiness Hosted on Acast. See acast.com/privacy for more information.

Exploring Kayco Beyond's Healthy and Convenient Food Innovations Kayco.com About the Guest(s): Michelle Abo is the General Manager of Kayco Beyond, a division under the world's largest provider of kosher products, Caco. With over 30 years of varied experience across commercial marketing, operations leadership, and brand building within the consumer products industry, Michelle has skillfully overseen strategic commercial plans and general management for numerous organizations. Her tenure at Kayco Beyond, starting in August 2024, involves overseeing innovative and health-focused brands like Dorot Gardens, Mighty Sesame, Wonder Juice, Absolutely Gluten Free, and Ology. Episode Summary: Dive into the wonderful world of Caco Beyond as General Manager Michelle Abo discusses the brand's commitment to offering nutritious and convenient food solutions. In this episode of the Chris Voss Show, Michelle outlines her role in managing Kayco Beyond's diverse product line, including Dorot Gardens, Mighty Sesame, and more. Her insights reveal an overarching theme of health consciousness, kosher food importance, and innovative packaging, tailored to ensure convenience without sacrificing the product's nutritional integrity. Michelle passionately elaborates on the importance of providing healthier, better-tasting options for consumers across various marketplaces, noting the growing demand for gluten-free and organic products. As she outlines the unique benefits and market innovations of Kayco Beyond's products, such as the pre-portioned garlic and herbs and the easy-to-use tahini squeeze bottles, Michelle illuminates the positive impacts of dietary awareness and the shifts toward cleaner food labeling. Throughout the episode, the conversation touches on the health benefits, strategic marketing initiatives, and the consumer-focused mission driving Caco Beyond's distinctive offerings in health-conscious nutrition. Key Takeaways: Health-Focused Innovation: Kayco Beyond is transforming the way consumers approach healthier eating with products like pre-portioned garlic cubes and easily squeezable tahini, enhancing convenience while maintaining nutritional value. Kosher and Clean Labeling: The kosher certification is not only a cultural staple but also a signifier of cleanliness and health, appealing to a broad audience seeking trustworthy food sources. Diverse and Sustainable Product Lines: Offerings like the Absolutely Gluten-Free range and 100% organic Wonder Juice leverage sustainability and convenience to meet consumer demand for better-for-you options. Brand Equity and Market Growth: The established brand equity of Kayco Beyond positions it to expand into additional markets like micro markets and convenience stores, reinforcing their strong presence in natural and specialty grocers. Spicy Trends and Consumer Engagement: The increasing popularity of spicy foods underscores a larger consumer desire for adventurous, flavorful options, which Kayco Beyond caters to with innovative product extensions. Notable Quotes: "One cube of our garlic is one clove of garlic; one cube of our other products like ginger or basil is a teaspoon. It's pop, drop, and done." "Our products are more than just certified kosher; they're part of making America healthy again." "Mighty Sesame was the originator of the squeeze bottle, making tahini easy to use on breads, salads, and hamburgers without separation." "For me, every day it's like my first day at work. Every day is a joyous adventure." "There's a strong trend towards consumers wanting to know where their food comes from, demanding transparency in sourcing and ingredient labeling." Resources: Dorot Gardens: dorotgardens.com Mighty Sesame: Mightysesameco.com Wonder Juice: drinkwonderjuices.com Absolutely Gluten Free: absolutelygf.com

Cristina Nuñez didn't just break into the beauty industry—she's redefining who gets to shape it. She started her career in traditional finance and private equity, but craved something more personal and creative. So she rolled up her sleeves and jumped into roles that strategically built beauty brands, including Laura Geller and Clark's Botanicals. Now, as co-founder and General Partner of True Beauty Ventures, Cristina is rewriting the VC playbook for the industry—one founder, one investment at a time. She's not just writing checks for beauty startups; she's building trust, offering strategy, and standing shoulder-to-shoulder with brands like K18, Crown Affair, and Moon Juice. In a fundraising climate where doubt often outweighs belief, Cristina is proof that clarity, conviction, and heart still win.In this episode, she opens up about dealing with loss, pivoting with purpose, and what it really takes to be investment-ready in today's beauty and wellness space. Whether you're a founder looking for funds right now or still in the visioning stage, this conversation will change how you think about scaling, pitching, and the power of leading with empathy.Timestamps:[00:00] Introduction[00:57] Cristina's path from finance to beauty[02:56] Why she left investing to build brands[04:00] Personal turning point: her father's diagnosis[06:54] Launching True Beauty Ventures[08:49] Doubts from male investors and pushing through[10:54] The case for more diverse funders[11:47] What is venture capital?[12:56] How True Beauty Ventures is different[15:45] The five P's of investment readiness[17:45] What do investors look for in founders?[20:47] Misconceptions about working with investors[22:47] How to build trust with VCs[24:44] Focus, prioritization, and saying no[26:45] How to get on an investor's radar[30:45] Why founder prep matters in fundraising[31:44] How early-stage valuation actually works[34:45] Common mistakes founders make[36:47] Why tight assortments win in beauty[39:45] The danger of low product margins[42:47] The value of founder business acumen[44:47] Cristina's morning routine and wellness habits[48:45] Advice for founders raising capital nowTo learn more about Cristina, follow her on Instagram and LinkedIn.Resources Mentioned:True Beauty Ventures | WebsiteK18 Biomimetic Hairscience | WebsiteCrown Affair | WebsiteMoon Juice | WebsiteEquinox | WebsiteL Catterton | WebsiteClark's Botanicals | WebsiteTengram Capital Partners | WebsiteLaura Geller Beauty | WebsiteClark's Botanicals | WebsiteYouthforia | Website JumpStart Beauty Brand with Rohit Banota Episode 7 on What Beauty Founders Don't Know with Cristina Nuñez | Spotify or AppleFollow Nancy Twine:Instagram: @nancytwinewww.nancytwine.comFollow Makers Mindset:Instagram: @makersmindsetspaceTikTok: @themakersmindsetwww.makersmindset.com

La percezione che i consumatori hanno di un marchio è più cruciale che mai. La Brand Equity, ovvero il valore aggiunto che un brand conferisce a un prodotto o servizio, è la linfa vitale di ogni azienda di successo. Ma come si costruisce e, soprattutto, come si ottimizza nell’ecosistema digitale? Nel mio podcast Digital Marketing […]

In this episode, we sit down with Khalid El Khatib, the Chief Marketing Officer of Consumer Reports, one of America's most trusted and oldest consumer advocacy organizations. Khalid unpacks how he's transitioning Conaumer Reports from a “publisher” mindset to a platform strategy that emphasizes product-led growth, user-centric advocacy, and yes, the iconic lab testing (including a cat-hair-laden robotic vacuum test).One of the key takeaways here is how community can be a company's competitive moat, and how bringing in fresh digital tactics doesn't have to mean losing an 88-year legacy of credibility. Another recurring theme is the intergenerational aspect of CR's brand story - how do you engage a loyal but aging membership and a new crop of digitally native consumers at the same time? If you've ever wondered how to future-proof an institution while staying true to its roots, then this conversation is for you!Watch the video version of this podcast on Youtube ▶️: https://youtu.be/K-OrSj6ioiA          

Subscribe to DTC Newsletter - https://dtcnews.link/signupWelcome to the DTC Podcast, where today we're diving deep into Amazon advertising, ranking strategies, and the impact of tariffs with Rob and Clifford from Pilot House.If you're selling on Amazon, you've probably noticed that search volume is down for the first time in years. Consumers are pulling back, competition is heating up, and costs are rising—so how do you stay profitable?In this episode, we cover: ✔️ When to prioritize profit vs. incremental revenue in your Amazon ad strategy ✔️ Amazon search volume is down—here's how to increase conversion rates to stay ahead ✔️ Tariff chaos: How brands are adapting to unpredictable costs and logistics ✔️ Brand equity's hidden power on Amazon: How to rank without excessive ad spendThe key takeaway? Winning on Amazon in 2025 isn't just about ad spend—it's about strategic ranking, conversion optimization, and leveraging off-platform brand awareness to dominate search results.Timestamps:00:00 – Amazon ad placements and bid strategy02:45 – Using Amazon Rufuss for listing optimization05:30 – Search volume decline and market shifts08:20 – Impact of tariffs on ecommerce brands11:10 – Brand equity and organic ranking on Amazon14:00 – The power of omnichannel brand awarenessHashtags:#AmazonAds #EcommerceMarketing #AmazonFBA #DTCbrands #DigitalMarketing #AmazonSEO #EcommerceGrowth #MarketingStrategy #RetailTrends #BrandBuilding Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

Southwest Airlines has long been synonymous with customer-friendly policies, but a recent shift in its business model has ignited controversy. The airline, once known for its no-change fees, free checked bags, and approachable customer service, has begun implementing policies that put its brand loyalty to the test. The changes—including assigned seating and new baggage fees—have left frequent travelers and industry watchers questioning whether Southwest is abandoning the very principles that built its loyal fan base.This raises a crucial question: How important is brand equity in maintaining customer loyalty, especially in a business landscape where commoditization threatens to erase differentiation?Welcome to Pro AV Today. In the latest episode, host Ben Thomas sits down with Jeffrey Boggess, Senior Product Marketing Manager at Checkr, and David Venus, Western Regional Manager for Commercial Audio & Nexo at Yamaha Corporation of America. The discussion explores Southwest's evolving identity and the broader implications for brand trust, customer retention, and community engagement in the B2B world.Key takeaways from the conversation…Brand Equity vs. Short-Term Gains – Southwest's recent moves resemble a departure from its “customer-first” philosophy, prompting discussions on how companies can balance profitability with maintaining a strong, loyal customer base.The Role of Community in Business – Just as Southwest had a cult-like following among frequent travelers, brands in the B2B space must recognize the power of community-driven loyalty.Lessons for B2B Marketers – The conversation highlights the importance of customer trust, clear brand positioning, and the long-term value of maintaining a strong relationship with loyal customers.Jeffrey Boggess is a seasoned product marketing leader with expertise in brand strategy, customer loyalty, and go-to-market execution. With experience at Checkr, Avocor, and RingCentral, he has successfully launched multiple products, forged high-impact partnerships with industry giants like Microsoft and Google, and built marketing frameworks that drove revenue growth. Known for his creative storytelling and customer-centric approach, he has a track record of elevating brand equity and enhancing user engagement across the B2B technology space.David Venus is a seasoned sales and marketing leader specializing in pro audio and commercial AV solutions, currently serving as Western Regional Manager for Commercial Audio & Nexo at Yamaha. With a strong background in brand management, sales process development, and multichannel marketing, he has successfully driven regional growth, exceeding sales targets and earning multiple Presidents Club Awards. A graduate of Belmont University, he has extensive experience in lead generation, content marketing, and strategic partnerships, helping brands expand market share and strengthen customer engagement.

WARC's new effectiveness research The Multiplier Effect shows how brand equity drives growth. Americas Editor Ann Marie Kerwin sits down with Ken Favaro, BERA's Chief Strategy Officer and Michael Reh, BERA.ai's head of data science, to discuss the power of brand equity in effective marketing.WARC Members get the full report ⁠along with practical insights to help CMOs and marketers of every level to apply these ideas to their own work, exemplary case studies, and a deck's worth of charts to help you make your argument to the CFO. If you're yet to subscribe, don't worry - you can also ⁠get the full report here⁠.

Are you looking to grow your brand or connect with customers in new ways? From positioning to narrative storytelling, London : Los Angeles is here to help! Find out more at: https://www.thelolaagency.com/post/the-power-of-brand-management-unleashing-creativity-to-drive-business-success London : Los Angeles (LO:LA) City: El Segundo Address: 840 Apollo Street Website: https://www.thelolaagency.com

During Ep. 20 of the Ask the Law Firm Seller Show, Jeremy E. Poock, Esq. shares the following Poock's Post: 3 Law Firm Sale Trends in 2025 The 3 law firm sale trends in 2025 are as follows: Trend No 1. for Law Firm Sales in 2025: Growing Law Firms will continue purchasing Senior Attorney-led Firms because they offer the following 3 resources that Growing Law Firms Need: (a) Clients; (b) An experienced workforce; and (c) Digital content. Trend No. 2 for Law Firm Sales in 2025: Law firms that invest in Multi-Channel Digital Marketing will experience the following short and long-term benefits: (a) Continued business development expansion by attracting the attention of today's post-2020 clients who search for lawyers and law firms online; and (b) Increased Brand Equity value as the ROI from investing in Multi-Channel Digital Marketing. Trend No. 3 for Law Firm Sales in 2025: Law Firm Sales 2.0 has arrived! The consideration in Law Firm Sales 2.0 consists of the following 2 payments: (a) The same earnout payment terms as Law Firm Sales 1.0; plus (b) An upfront payment, attributable to a selling law firm's Brand Equity and Digital Value, as evidenced by data analytics upon which a purchasing firm, as well as a bank, may rely when determining the upfront payment component of Law Firm Sales 2.0.

During Ep. 20 of the Ask the Law Firm Seller Show, Jeremy E. Poock, Esq. shares the following Poock's Post: 3 Law Firm Sale Trends in 2025 The 3 law firm sale trends in 2025 are as follows: Trend No 1. for Law Firm Sales in 2025: Growing Law Firms will continue purchasing Senior Attorney-led Firms because Growing Law Firms need the following 3 resources that Senior Attorney-led firms have: (a) Access to new clients from Books of Business developed over the course of decades; (b) An experienced workforce, consisting of lawyers, paralegals, and legal assistants; and (c) Treasure chests of digital content available from subject matter knowledge gained in multiple practice areas. Trend No. 2 for Law Firm Sales in 2025: Law firms that invest in Multi-Channel Digital Marketing will experience the following two-fold benefits: (a) Continued business development expansion, and its accompanying increase in annual revenues, by attracting the attention of today's post-2020 clients who search for lawyers and law firms digitally, as compared to the pre-Google Word of Mouth Era; and (b) A transition in law firm value from the good will attributable to particular Rainmaker attorneys to Brand Equity value as the ROI from investing in Multi-Channel Digital Marketing. Trend No. 3 for Law Firm Sales in 2025: Law Firm Sales 2.0 has arrived! The distinction between Law Firm Sales 1.0 and 2.0 is as follows: The consideration in Law Firm Sales 1.0 depends entirely upon earnout payments in which selling law firms receive a percentage of revenues attributable to collections from the defined Book of Business of a selling law firm, payable over a negotiated period of time. Stated differently, Law Firm Sales 1.0 involves 100% seller financing due to the risk that a selling law firm's Book of Business will not generate similar client revenues for a purchasing law firm, post-sale. By contrast, the consideration in Law Firm Sales 2.0 consists of the following 2 payments: (a) The same earnout payment terms as Law Firm Sales 1.0; plus (b) An upfront payment, attributable to a selling law firm's Brand Equity and Digital Value, as evidenced by data analytics upon which a purchasing firm, as well as a bank, may rely when determining the upfront payment component of Law Firm Sales 2.0.

Welcome to Season 4! Today, we're also celebrating the 10th anniversary of the 2025 Totem China's Marketing & Media Trends Report, hoping to solve the biggest challenge in China marketing: is performance marketing, and are brands nowadays just focused on short-term sales gains? According to Totem's report, 48% of marketers plan to decrease their 2025 marketing budgets, and 31% now rank sales conversion as their top objective. Amid this, an economy that's shaping up to be the "new normal," a normal that surprisingly looks like everywhere else in the world. To discuss, Totem's Chris Baker joins us again this year, along with OMD China's General Manager, Ahle Kuang. We try to solve all the marketing problems in 50 minutes! 1. What are some of the big things that stood out for you in this year's report? 2. Are some categories safe, or are there decreases across the board? 3. Have local companies found a way to grow brands and increase market share simultaneously? 4. How do you balance the desire for short-term sales with building long-term brand equity? 5. For China, is brand equity purely driven by product innovation? 6. Do Chinese products need to live beyond a certain period to be considered a brand? 7. Are there things brands should avoid doing in the 2025 context?: Positioning is Everything 8. Can signature global brands in China grow with products designed for a global audience?

Last year we visited Specialized's eMTB facility in Cham, Switzerland to ride some bikes and poke around their ebike innovation centre. We sat down with Jan Talavasek, Marco Sonderegger, and Joe Buckley, three of the key people behind eMTB development at Specialized, to talk about past, present, and future. We also got a special appearance from the venerable Marketing Todd, who swears Specialized is done making new bikes and that we should stop asking sneaky questions about future models. They had a lot to say, and we got a few tidbits out of them, so the pod runs a bit long. Alternatively, you can read the article + photos here. This was recorded before we'd figured out how to press the big red button to do video podcasts, but we'll be back soon with our regularly scheduled podcast. 03:07 The Evolution of E-Bikes & the Development of the Turbo Levo 14:58 The Shift in Perception of eMTBs 30:52 Brand Equity & the Levo's Original Name 33:51 The Swiss Office 44:02 Future Developments in eMTBs 50:20 Understanding E-Bike Performance Metrics 56:51 The Impact of Market Timing 01:00:00 Engineering for Performance, Legislation, & Consumer Safety 01:12:04 Charging Technology and Battery Longevity 01:15:59 Data-Driven Design and Testing 01:24:02 Field Testing and Component Tracking

Ever wondered why some brands command attention and higher prices, even when their products aren't much different from the competition? It all comes down to brand value—your business's hidden superpower that elevates its worth, loyalty, and market impact. In this episode, we unpack how to measure your brand's value using methods like the Income Approach (think Disney-level licensing power), Market Approach (think iconic acquisitions like Blue Bottle Coffee), and Brand Equity (what customers truly feel about you). We'll also dive into why brand-building is one of the smartest investments you can make, from allowing premium pricing and fostering loyalty to enhancing market share and attracting investors. Whether you're aiming to scale or setting up for a future sale, understanding and building your brand's worth isn't just a nice-to-have—it's your path to long-term success and industry influence. Ready to take your brand to new heights? Let's get started!GET MORE MARKETING & SALES TOOLS:Are you interested in becoming the published author of a powerful book to help you attract more ideal clients and set you apart from the competition? Imagine holding your own book in your hands as quickly as 3-6 weeks without you ever having to write a word. We do all the work, you get all the glory! Find out how we Capture Your Genius at our sister publishing house Lunch Break Books - powerful books for entrepreneurs with big growth goals.Are you subscribed to Marketing Gold? Get more marketing tools, tips and strategies delivered to your inbox most Mondays. Sign up here.Is your business doing $2M+ and you're ready to take it to the next level? We'll show you how. Get your free marketing roadmap by taking the Client Stampede Assessment. It's fast, free (Value $197) and your 20+ page report is emailed to you instantly.Enjoying the podcast? You'll love the audio book. Get The Client Stampede audio book on Amazon.

This episode is from Drive 2024, our first-ever in-person event for B2B marketers in Burlington, Vermont. Pranav Piyush, Co-Founder & CEO of Paramark, hosted a session on one of B2B's biggest challenges: measurement and attribution.Pranav covers:Why attribution models like first-touch and last-touch are outdatedHow to prove the incremental impact of marketing channels, including search, social, email, podcasts, billboards, and brand.How to present marketing's value to the CFO and CEOTimestamps(00:00) - - Intro to Pranav (06:01) - - Marketing IS Measurable (06:44) - - What Does Attribution Mean? (09:59) - - Do Search Ads Drive Incremental Sales? (11:16) - - How To Find Cause From Search > Impression > Click > Conversion (13:09) - - Google's Conversion Lift (14:36) - - Do Social Ads Drive Incremental Sales? (16:02) - - Tracking Demo Bookings vs. LinkedIn Impressions (18:17) - - Do Emails Drive Incremental Sales? (20:47) - - Do Podcasts Drive Incremental Sales? (23:59) - - Do Billboards Drive Incremental Sales? (26:23) - - How Do You Measure Brand? (31:18) - - Why You Should Experiment to Understand Attribution (33:28) - - The Long Term Impact of Brand Equity (35:13) - - How to Measure the Impact of Videos and LinkedIn (36:26) - - Impressions vs Results (39:36) - - Impressions vs Demos (43:33) - - Wrap Up Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***This episode of the Exit Five podcast is brought to you by our friends at Knak.  Launching an email or landing page in your marketing automation platform shouldn't feel like assembling an airplane mid flight with no instructions, but too often that's exactly how it feels.No more having to stop midway through your campaign to fix something simple. Knack lets you work with your entire team in real time and stops you from having to fix things mid flight. Check them out at knak.com/exit-five/***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

Send us a textHost: Brandon WelchCo-Host: Kyle DeVriesExecutive Producer: Carter BreauxAudio/Video Producer: Nate the Camera GuyOur Website: https://frankandmaven.com/Instagram: https://www.instagram.com/frankandmavenmarketing/TikTok: https://www.tiktok.com/@frankandmavenTwitter: https://twitter.com/frankandmavenLinkedIn: https://www.linkedin.com/company/frank-and-maven/Do you have a marketing problem you'd like us to help solve? Send it to MavenMonday@FrankandMaven.com!Get a copy of our Best-Selling Book, The Maven Marketer Here:https://a.co/d/1clpm8aDo you have a marketing problem you'd like us to help solve? Send it to MavenMonday@FrankandMaven.com!Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

Send us a textSpeakers: Michael Houlihan and Bonnie Harvey, Co-Founders and Richard C Wilson from Family office club Summary: In this fireside chat with Barefoot Wines, Michael Houlihan and Bonnie Harvey discuss their approach to building brand equity, the role of storytelling through Business Audio Theater in preserving and communicating a company's values, and the importance of forming strategic partnerships to accelerate growth. They emphasize the impact of sharing real stories in an engaging audio format to connect with employees, investors, and the broader community. Key points:Building Brands with the End in Mind: They emphasize the importance of creating a business with the goal of building brand equity for eventual acquisition. They highlight the need to understand industry benchmarks and use those to set goals rather than arbitrary revenue targets.The Value of Storytelling: Michael and Bonnie stressed that storytelling is a powerful tool for passing on values and engaging team members, investors, and customers. They believe that stories create a lasting impact because they connect emotionally with the audience.Business Audio Theater: They discussed how they've adapted storytelling into an audio format to help entrepreneurs share their journeys, values, and principles with a broader audience, including employees, family members, and potential business partners.Strategic Alliances: One of their key lessons was the importance of forming strategic alliances with partners who benefit from your success. They suggested identifying allies by considering who gains when your business thrives.Community Engagement: Bonnie Harvey highlighted the power of working with local communities as a strategy to grow the brand without traditional advertising. They built their market presence through community engagement and word-of-mouth.Passing on Values: The discussion also touched on the importance of passing on values rather than just wealth to the next generation. This approach helps ensure that family members not only preserve the wealth but also live fulfilling lives.Engagement with the Next Generation: To keep the legacy of a family business alive across generations, they suggested using modern platforms like podcasts and audiobooks to make the story accessible and engaging.Their insights focus on innovative ways to grow businesses, engage teams, and leverage storytelling to create lasting impact and connections with audiences.

Send us a textEver wondered how to transform your marketing from mere selling to relationship-building? Join me, Tanya Wilson, and my guest Candice Jackson-Long, CEO of CJL Consulting Group, as we uncover the secrets to mastering the "know, like, and trust" factor that turns casual browsers into loyal customers. Candice shares actionable insights on the importance of maintaining a strong, multi-channel presence, from social media to podcasts, and how consistent visibility can keep your brand top of mind. We also dive into the pivotal role of stellar customer service and how leveraging reviews can set you apart in the competitive service business landscape.Are you struggling to get meaningful engagement on social media? We tackle this head-on with Candice, who emphasizes the power of genuine interactions over chasing follower counts. Discover practical advice on overcoming content creation challenges and how researching your competitors can reveal untapped opportunities. We highlight the importance of collaboration, offering value before hard-selling, and the game-changing impact of direct messaging for relationship-building. By maintaining a repository of high-quality content, you can educate potential clients and enhance internal communication within your team.Ready to elevate your brand's message and empower your entrepreneurial journey? Tune in as Candice and I discuss the nuances of branding, from identifying your target audience to aligning your brand's voice and imagery. We delve into the benefits of positioning your business as unique rather than just better, focusing on delivering premium value to your ideal clients. Plus, we celebrate the resilience and community support essential for women entrepreneurs. This episode is a treasure trove of inspiration and practical advice, perfect for anyone looking to make a significant impact in the service industry. Don't miss out—join our community, leave a review, and let's keep empowering each other!Connect with Candice! LinkedIn     Instagram     Facebook     Website    Free "Communicate Your Unique Value" GuideConnect more with Tanya & Ladies Kickin Ass… Facebook LinkedIn YouTube TikTok Website Insta Join the waitlist: ⁠⁠BadAss Inner Circle

In this episode of Frictionless Marketing, we welcome Jerome Brathwaite, the Global Head of Brand Equity and Marketing for Cetaphil at Galderma. Jerome shares insights from his extensive experience in the beauty and skincare industry, highlighting his role in transforming Cetaphil into a global brand. The discussion covers a range of topics, including the successful Game Time Glow campaign, New York Fashion Week activations, and the integration of AI in marketing strategies. Jerome also delves into the importance of cultural shifts, the role of emotion in marketing, and his approach to product innovation and talent development. Join us for an in-depth conversation on the future of skincare marketing and Jerome's passion for storytelling and brand management.00:00 Introduction to Frictionless Marketing00:06 Meet Jerome Brathwaite: Brand Management Expert01:09 Diving into the Game Time Glow Campaign02:48 The Ecosystem Behind the Campaign04:45 Global Impact and Emotional Connection08:32 Product Innovation and Market Needs12:53 Leadership and Mentorship Insights16:45 The Future of Skincare and Beauty Brands19:03 Musical Past and Marketing Journey19:59 Conclusion and Final ThoughtsFrictionless Marketing is a production from /prompt, the leading earned first creative marketing and communications agency. Grounded in the present, yet attuned to the future. To learn more about how to make marketing frictionless, purchase Friction Fatigue by /prompt CEO Paul Dyer online and at booksellers worldwide.Produced and distributed by Simpler Media Productions.

07:41 The Importance of Making Low-Impact Decisions 09:36 The Role of Leadership in Decision-Making 11:25 Learning from Mistakes and Allowing the Team to Make Mistakes 14:48 Identifying High-Leverage Decisions 16:44 Making High-Leverage Decisions in the Cookware Industry 21:14 Forecasting and Planning for the Future 31:06 The Advantage of Being in a Growing Category 34:21 The Significance of Intrinsic Growth Rate and New Customer Acquisition 38:37 The Role of Brand Equity in Expanding into New Product Categories 44:12 The Risks and Rewards of Hyper-Growth 46:56 The Competitiveness of the Consumer Durables Industry Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Postscript. https://postscript.io/ Subscribe to The Marketing Operators Podcast here:https://www.youtube.com/@MarketingOperators Sign up to our weekly newsletter here: https://www.9operators.com/

Exverus Media's managing director Talia Arnold joins The Current Report to break down how much the agency's clients focus on brand safety (in light of GARM shutting down), advertising against the news and why successful brands take a long term approach to strengthen their messaging._______To read the full stories included in this episode:Media planning should be more like long-term investing, not day trading: https://www.thecurrent.com/talia-arnold-exverus-media-planning-dataIt's time to retire the marketing funnel: https://www.thecurrent.com/marketing-funnel-exverus-media-director-dataFor Context: Advertising in a recession: https://youtu.be/VU0n5wma-rQ?si=ti1A_A-4wc_KBjHbP&G, L'Oréal, and more increase ad spend as inflation falls: https://www.thecurrent.com/proctor-gamble-loreal-inflation-ad-spend-marketing-recession-sales-federal-reserveWalmart Releases Q2 FY25 Earnings: https://corporate.walmart.com/news/2024/08/15/walmart-releases-q2-fy25-earnings_______The Current Report is our weekly news roundup of what's happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community. Subscribe: https://bit.ly/45HIaXH_______Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world's most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place: https://bit.ly/3SAM0wR

Fashion collaborations remain a go-to way for CPG marketers to build lifestyle brands by merging culture and commerce. The same younger consumers that hate traditional advertising will have no problem wearing branded merchandise if it says something about who they are. So, maybe the ultimate test of CPG brand equity is not if they know you and ingest your products…but if they would wear you! Then, who's better to rank the top recent CPG fashion mashups than an industry strategist that dresses in a golf polo, backwards hat, and athletic shorts every day. So, in third place…I must show respect to Crocs because they've partnered with so many top CPG brands. Next, Kraft Heinz dropped a vintage drip collection celebrating the iconic ketchup stain. And in my top spot, I think those Jarritos Nike SB Dunk Lows were mouthwatering. FOLLOW ME ON MY SOCIAL MEDIA ACCOUNTS ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LINKEDIN⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YOUTUBE⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠TWITTER⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠INSTAGRAM⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠FACEBOOK⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ --- Support this podcast: https://podcasters.spotify.com/pod/show/joshua-schall/support

Hi This is Brad Weisman - Click Here to Send Me a Text MessageUnlock the secrets to building a powerful brand with business and brand architect Howard Lim of HOW Creative! Discover the three critical components of branding—strategy, identity, and management—and learn how these elements work together to create an unforgettable brand experience. Join us as Howard uses the iconic examples of Steve Jobs and Apple to illustrate how a clear brand philosophy and user-friendly design can transform a company. He also delves into how branding goes beyond just logos, touching on elements like Coca-Cola's unique red color and the importance of consistency across all brand touchpoints.In this episode, we dissect the intricate components that form a strong brand identity, from abstract and pictorial marks to the perfect blend of colors and fonts. Howard explains the challenges and strategies behind rebranding, emphasizing the need to reflect a company's true value to maintain consumer trust. He also sheds light on the often-overlooked connection between brand value and company equity, showcasing how a well-crafted brand identity can have long-term positive impacts on a business.Explore the undeniable power of brand equity with Howard Lim as he discusses how intellectual property and emotional associations contribute to a brand's overall value. Learn how understanding consumer behavior, particularly the influence of female consumers, can shape effective branding and design strategies. Howard wraps up with an irresistible offer for our listeners—a substantial discount on his consultation services. This episode is packed with insights and practical advice, making it a must-listen for entrepreneurs ready to elevate their branding game. #howcreative #howardlim #bradweisman #branding"So much more goes into creating a lasting brand.  It's not just a logo and a tagline, it's so much more than that.  The personality of the company, the vision, and the culture of the leadership.  Howard is the best in his field at helping all size companies find their Brand Identity which will lead to Brand Equity.  This episode is packed with things that will move you forward!" - Brad Weisman Out-of-the-box insights from digital leadersDelivered is your window in the minds of people behind successful digital products. Listen on: Apple Podcasts Spotify---Welcome to The Brad Weisman Show (formerly known as Real Estate and YOU), where we dive into the world of real estate, real life, and everything in between with your host, Brad Weisman!

Points of discussion:1. When to Jettison your Brand Equity [Newsletter]2. If your current look is actively hurting your business3. If your current identity doesn't accurately represent where you want to take your business in the future 4. If you're making, or planning to make major changes within your company 5. If you're self conscious of your branding or packaging 6. You're making some Brand Architecture moves7. Let's discuss a sacred cow: What about losing your current fans through a rebrand?8. "Don't sacrifice your brewery's future on the altar of Brand Equity."-Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com-Have a topic or question you'd like us to field on the show? Shoot it our way: hello@cododesign.com-Join 5,500+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com 

Welcome back to The Business of Wellness Podcast with host, Jaclyn London, RD! Today, Jaclyn sits down with Katia Pryce the CEO and founder of DanceBody. Katia shares her journey of starting and growing her dance fitness business, starting as a performer and realizing that people would pay her to work out with them, leading her to start Dance Body in 2013. She initially rented studio space and focused on building a community of dancers and fitness enthusiasts. As the business grew, she developed a structured formula for the classes optimized for scale, and hired performers who understood the dedication and commitment required. The business evolved before the pandemic, with a shift to digital streaming and a focus on building a hybrid model of in-person and online classes. Katia emphasizes the importance of community and creating a unique brand identity; the importance of being intentionality in business, and the struggle of saying no to specific opportunities so that you can focus on what matters. She shares her decision to focus on digital expansion rather than opening a new brick-and-mortar studio and emphasizes the value of organic brand awareness. Katia also highlights the need for a balanced approach to fitness, debunking the myth of low-impact workouts and emphasizing the importance of cardiovascular training and strength-building as we age.  Listen to this episode if you're interested in: Starting a business based a creative passion. Learning how to build a strong community as the secret ingredient for the growth and sustainability of a business. Adapting to changing customer behaviors and preferences is essential for business evolution. How focusing on a specific niche and delivering exceptional value in that area can differentiate a brand. Why being intentional in business and saying no to tempting opportunities is crucial for success. Driving organic brand awareness through Instagram & YouTube Why a hybrid approach to a fitness business model is important, and the types of training that are most effective for long-term health & longevity— including cardiovascular fitness & stregnth-training— as we age.  Timestamps: 00:00 - Introduction and personal journey  05:05 - Developing a product, scaling a business, and building brandy equity & loyalty in the fitness space 08:16 - The rise of boutique fitness and the value of community  13:57 - Shifts in the wellness industry over the past decade 20:07 - Boutique fitness trends over the last decade & what's new & next for brands 30:01- The power of saying “no” 34:22 - Organic brand awareness 45:12 - Establishing a strong omnichannel business model in fitness 52:16 - Digital expansion & the future of fitness  Thanks for listening to this episode of The Business of Wellness with Jaclyn London, RD.

The Complex World of Dallas Cowboys Cheerleaders: Pay Disparity, Brand Value, and Gender Dynamics. I discuss the surprisingly low pay of #DCC, despite being the face of the world's most valuable sports franchise ($9 billion via Forbes).Watch this episode: youtube.com/emilybinderNetflix documentary "America's Sweethearts." 1) Brand value and talent, 2) masculine / feminine energy, 3) intersection of pay, gender, and youth in the workforce. Value DCC bring to Cowboys from a brand and revenue perspective should be compensated better. Football players earn on avg $2.8mm per year vs DCC $20/hour. Positive cultural aspects of DCC. Larger conversation about money and work. Importance of financial independence and investments for young women.Topics:(0:15) "America's Sweethearts" Netflix (0:37) NFL Pay Disparity(2:20) Cowboys owner Charlotte Jones on cheerleaders' pay(2:56) Actually masculine?(5:22) Rigorous DCC life - jump splits, lack of sleep(6:36) Brand is like a cake(7:26) "Honorary position"(7:51) Reputation-enhancing work, career advice(8:28) Financial Advice for Young Women. Betterment: emilybinder.com/betterment(11:26) "Virtue" of selflessness(15:26) My story(16:46) OnlyFans millionaires(17:26) Book a 5-Star Show Checklist call: emilybinder.com/callRelated videos:60% of women don't. How to NegotiateTop Money Saving Reason to Have an LLCMy tools:Record + edit: emilybinder.com/descriptGear: beetlemoment.com/gearHire me:emilybinder.com/speakingemilybinder.com/callVideos - ThinkersOne: thinkersone.com/emilybinderConnect:Podcast | My website | Beetle Moment | LinkedIn | X | Instagram | YouTube | Email Hosted on Acast. See acast.com/privacy for more information.

In this episode of Daring Made, we're thrilled to welcome Chandler J, a fierce intellectual property attorney and founder of Lethal Legal. Chandler shares her journey from traditional law to starting her own innovative firm, Lethal Legal, and discusses the importance of trademarking and intellectual property protection for entrepreneurs. She provides valuable insights on the steps to take when building and protecting a brand, including the pitfalls of using document preparation companies like LegalZoom versus working with a specialized IP attorney. Chandler also emphasizes the importance of treating legal protection as a crucial part of building long-term wealth and legacy. This episode is packed with actionable advice and real-life examples, making it essential listening for any business owner looking to safeguard their brand.Connect with Chandler:Instagram: @lawyerchandlerjThreads: @lawyerchandlerjLinkedIn: Chandlerhttps://yourlethallegal.com/Get her FREE Lethal Guide To Legal Success, 70+ page e-book here.What' You'll Hear: 01:44 Chandler J's Background and Career Beginnings 03:46 The Evolution from Chandler J Law to Lethal Legal 05:46 Importance of Trademarking for Business Owners 08:34 Trademarking Process and Challenges 13:40 Real-Life Trademarking Success Stories 22:04 Proactive vs. Reactive Trademarking 24:18 The Importance of Brand Equity 24:43 Navigating Trademarks and Prioritizing Assets 30:38 The Pitfalls of DIY Trademarking 37:06 Building a Unique Legal Brand Connect with Sasha: Snag business-building freebies that are so good, you'll be annoyed you're not paying for them: daringmade.com/free Hang out with Sasha: @sashafedunchak Work with Sasha: daringhaus.com

00:00 Introduction and Overview of Topics 01:20 The Impact of ERP Systems on Inventory Management 05:32 The Influence of Social Media on Public Discourse 07:02 The Disruption of Traditional Media and Commerce by Digital Platforms 13:26 The Relevance of Super Bowl Ads in the Current Media Landscape 32:15 The Cost and Value of Working with Creative Agencies 37:32 The Impact of Brand Equity and Branding Investments 45:26 The Frustration of Cold Emails and the Importance of Strategic Networking 53:30 Complexities of Government Funding Programs and Ethical Decision-Making Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Sendlane. https://learn.sendlane.com/operators Subscribe to The Marketing Operators Podcast here:https://www.youtube.com/@MarketingOperators Subscribe to The Marketing Operators Podcast here: / @marketingoperators Visit Our Website: https://www.9operators.com/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/9operators/message

00:00 Introduction 08:34 Understanding Consumer Sentiment and Advertising Strategies 15:23 The Impact of Meta on Business Performance 33:36 E-Commerce Strategies and Customer Acquisition 47:43 Brand Expansion and Product Lines 59:33 Brand Equity and Category Expansion 01:03:24 The Challenge of Hubris in Business Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Sendlane. https://learn.sendlane.com/operators Subscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperators Visit Our Website: https://www.9operators.com/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/9operators/message

È dagli anni '90 in Italia, e da metà anni '80 negli Stati Uniti, che si è capito che i brand sono un asset in grado di guidare le performance delle imprese nel corso del tempo. Si è dapprima definita la Brand Equity, che rappresenta il valore del brand agli occhi dei clienti e richiede un'analisi dettagliata delle percezioni dei consumatori. Il Brand Value, invece, riflette il valore finanziario del brand sul mercato e comporta valutazioni contabili e finanziarie. Quella che emerge con più prepotenza negli ultimi anni è, però, la Brand Relevance, ossia la capacità del brand di differenziarsi e di rimanere rilevante nel tempo attraverso innovazioni continue. Questo concetto è cruciale in un contesto in cui le aziende devono costantemente adattarsi e innovare per restare competitive. In definitiva, Brand Equity e Brand Value sono le basi su cui si costruisce la Brand Relevance, essenziale per il successo a lungo termine delle aziende. Partendo da un'infografica dinamica su LinkedIn che mostra l'evoluzione dei primi 10 brand al mondo tra il 2000 e il 2022, in questo podcast Maria Carmela Ostillio, Associate Professor of Practice di Marketing and Sales presso SDA Bocconi, ci fa riflettere sui diversi aspetti del concetto di “brand.”See omnystudio.com/listener for privacy information.

Join us on Transforming Trust: Lasting Loyalty & Brand Equity | Episode 127of Chilling With The Chaplins, as we dive into the essence of building trust within your business. From the foundation of brand loyalty to the strategies behind maintaining lasting relationships, this episode is packed with invaluable insights. Here's what you'll learn:Trust Transforms: Discover how trust can enhance loyalty and brand equity.New Money VS. Old Money: Learn how vision shapes the future and ensures long-lasting success.Sacrifice VS. Obedience: Explore the balance between short-term sacrifices and long-term gains.Build Interpersonal Trust in Business Networks: The crucial role of trust in business collaborations.Informal Meetings: How casual interactions can foster innovation and strengthen team bonds.Practical Steps to Build Trust: Effective methods to establish and sustain trust with your team and clients.If you value building a business that thrives on loyalty and trust, this episode is a must-watch! Don't forget to leave your thoughts in the comments, hit the subscribe button, and activate the bell notification to stay updated on our latest uploads. Let's transform trust into tangible success together!Purchase Profit First here

In this episode, CJ sits down with John McCauley, the CFO of Calendly. From his learnings under the leadership of Frank Slootman and Mike Scarpelli at ServiceNow to his first CFO role at Seismic, and his current position, John shares valuable insights from his career. He gives advice on hiring and getting promoted, why you should consider your value prop to your company, the benefits of seeking healthy confrontation, and why the CFO should take responsibility for overall company performance. From tracking product-led growth in your metrics to debunking the myths of benchmarking, John offers profound insights into what it takes to excel as a CFO in today's evolving software climate. He also explains the role of loyalty in software organizations and why businesses are teams, not families.If you're looking for an ERP head to NetSuite: https://netsuite.com/metrics and get a customized KPI checklist.—SPONSORS:Mercury is the fintech ambitious companies use for banking and all their financial workflows. With a powerful bank account at the center of their operations, companies can make better financial decisions and ensure that every dollar spent aligns with company priorities. That's why over 100K startups choose Mercury to confidently run all their financial operations with the precision, control, and focus they need to operate at their best. Learn more at mercury.com.Mercury is a financial technology company, not a bank. Banking services provided by Choice Financial Group and Evolve Bank & Trust®; Members FDIC.NetSuite provides financial software for all your business needs. More than 37,000 thousand companies have already upgraded to NetSuite, gaining visibility and control over their financials, inventory, HR, eCommerce, and more. If you're looking for an ERP platform ✅ NetSuite: https://netsuite.com/metrics and get a customized KPI checklist. Maxio is the only billing and financial operations platform that was purpose built for B2B SaaS. They're helping SaaS finance teams automate billing and revenue recognition, manage collections and payments, and put together investor grade reporting packages.

Points of discussion:1. 2024 Beer Branding Trends Report-Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com-Have a topic or question you'd like us to field on the show? Shoot it our way: hello@cododesign.com-Join 5,500+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com 

Too many brands are trying to keep up with competitors and fail to differentiate. Too many brands are getting lost in the digital clutter. Don't be one of the too many brands. Martin Pazzani is a veteran of the marketing and brand building industry. His experience managing some of the world's largest and most iconic brands has given him unmatched insight into what works... and what trends to avoid. This conversation is a must listen for everyone looking to build their brand equity, break through to consumers, and avoid the pitfalls too many brands are falling into today.

Dirk Held ist Psychologe, Experte für psychologische Marketingforschung und Markenberater. Er war jahrelang Hochschuldozent, schrieb zusammen mit Christian Scheier mehrere Standardwerke des Neuromarketings und gründete die Marketingberatung DECODE. Seit 2007 unterstützt DECODE Unternehmen wie die Telekom, Henkel, Beiersdorf und andere führende internationale Konsumgüterhersteller dabei, die Erkenntnisse der Neuroökonomie und der Psychologie gezielt einzusetzen, um Marketing-Maßnahmen effektiver und erfolgreicher zu gestalten. In den letzten Jahren hat er sich intensiv mit dem Thema KI in der Markenführung beschäftigt und die Firma Aimpower gegründet, die mit der Brainsuite eine der führenden Ready-to-use KI-Plattformen zur Werbemittelananlyse geschaffen hat. Wir sprechen unter Anderem über ... den "Winner takes it all" Effekt. ... wie Marken es schaffen, situativ als superior bzw. als beste Wahl wahrgenommen zu werden. ... warum es nicht ausreicht Category Entry Points zu besetzen. ... wie das Gehirn Wert kalkuliert und Kaufbereitschaft entwickelt. ... wie sich starke Marken ihre Kraft aus existierenden Assoziationen "borgen". ... was Marken mit verschneiten Feldern zu tun haben. ... welche Rolle Kreativität und Emotion für die Werbewirkung spielt, aber alleine Marken nicht voranbringt. ... wie sich wissenschaftliche Erkenntnisse in Brand Equity und steigende Absatzkurven ummünzen lassen.

This is our ONE HUNDRETH Episode! We made it iDigress Listeners!In 100 episodes we achieved all of these things:• Over Half a Million Downloads & Counting Across The Globe • Top 0.5% out of 2,854,953 Podcasts Globally {ListenNotes}• Top Solo-Hosted Marketing Podcast 2x {#1 - Zapier}• Top 100 Marketing Business Podcasts {Apple Podcasts}• Top 25 Digital Marketing Podcasts All Time {#15 - GoodPods}• Top 100 Social Media Podcasts All Time {#41 - GoodPods}• Top 100 Sales Podcasts All Time {#40 - GoodPods}• Top 80 Growth Marketing Podcast {Guru Conference}• Top 100 Tech Podcasts All Time {#64 - GoodPods}• Top 100 Black Business Podcasts• Top 100 Podcasts For New Entrepreneurs • Top 50 Small Black Business Podcasts• Top 50 Business Strategy PodcastsWe became part of the HubSpot Podcast Network, was runner-up in the 2022 Webby Awards for Creativity & Marketing Podcast Category, over 500 Five-Star reviews, we're coming close to 750,000 downloads as we pursue 1 Million, and even created a book from all of the episodes as well, Strategize Up.On this episode, I will share and reflect on my journey and what I've learned but also give my deepest gratitude to all of you!Beyond The Episode Gems:Learn About My New Business Venture: S3M - Where We're Driving Inclusive Marketing & DEIB Integrations ForwardDiscover All of the Podcats on the HubSpot Podcast NetworkGet Free HubSpot Marketing Tools To Help You Grow Your Business Grow Your Business Faster Using HubSpot's CRM PlatformBook A Time To Hire Me To Help You Scale Your Business#####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews•  Follow Troy's LinkedIn @FindTroy• Get Strategy Solutions & Services: FindTroy.com•  Buy Troy's Book, Strategize Up: StrategizeUpBook.com•  Follow Troy's Instagram @FindTroy

In today's episode, Dave and I discuss why there are so many sellers on Amazon losing money on each product? Because the lower prices do not make any sense at all.    Today's topic is something that I've been thinking about for awhile: how many people are losing money selling on Amazon?    You're probably thinking that this question sounds ridiculous, but if you think about the increasing amount of competition and the higher platform fees, there does seem to be some basis for the question.    Which begs the question: how many people are losing money selling on Amazon? Are they selling old inventory that isn't profitable anymore? Is the competition everywhere at this point?    I thought this would be a topic that my partner Dave could chime in on from his perspective as a Canadian Seller, and also as someone who frequently visits China.    Timestamps:  Intro - 0:00  Catching up with Dave - 0:30  How Many People are Losing Money Selling on Amazon? - 1:55 The Types of Sellers Losing Money & Competition on Amazon - 3:57 Sacrificing Margins for Brand Equity - 6:04  Fishy Practices to Avoid Paying Duties - 8:00  The Chinese Government is Providing Subsidies for Exporters?? - 8:51 The Numbers Don't Make Sense - 11:02  Every Seller Has an Unprofitable SKU - 16:26 The Problem with Product Research Tools - 19:53 Bad Business People - 20:52  What Amazon's Q4 Earnings Report Tells Us - 23:09  Legacy Sellers Who've Suffered Through Events - 26:01 Shortened Product Life Cycles - 30:47  What should happen to old products? - 32:27 Prices are 20% lower than they should be - 33:37    If any listeners would like to have a discussion about this, let me know by emailing us directly at support@ecomcrew.com.    Also, if you have any questions or any topics you'd like us to discuss on the podcast, you can email us directly as well!   Also, we would really appreciate it if you would leave us a review on iTunes.    Thanks for listening!  

Points of discussion:1. "Do you think this will be a rebrand or a refresh?"2. Craft Beer, Rebranded-Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com-Have a topic or question you'd like us to field on the show? Shoot it our way: hello@cododesign.com-Join 5,500+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com 

Drawing on 17 cross-media campaigns across Europe, new research shows that digital advertising drives brand equity. Commissioned by Meta, GfK data reveals the different marketing channels that help with brand building efforts at every stage of the funnel. From brand awareness to brand favorability, join this session to see how marketers can optimize digital advertising efforts for higher impact and efficiency by leveraging the power of a mixed-media approach.

When Stephanie Dobbs Brown graduated from the University of Tennessee, she had two job offers in front of her. Instead of choosing, she did both for several years, which perfectly represents her dedication to her career. Eventually, she came to a fork in the road that led her to PR Newswire in Chicago. After a few years, she moved on to Thomson Reuters, where she had her first role running a P&L. In 2013, she got her first client-side brand role with Dow Jones, then moved over to ICE in 2017. In 2021, Stephanie was promoted to the CMO role, and under her leadership, ICE has undergone a profound transformation. She has led the company's rebrand, including its first global brand campaign, expanding programming capabilities, and reimagining the NYSE's iconic bell experience.In this episode, Alan and Stephanie discuss her pathway to becoming CMO, the complexity of ICE, and how marketing efforts need to respond to each of the business's unique needs. They also talk about the NYSE and their rebrand journey, including how it got started, the elements leading up to it, and what they are focusing on today and moving forward. Stephine also tells us what changed her perspective on leadership, why she prioritized authenticity, and why it's so important to focus on the intersection of people, purpose, and profit.Intercontinental Exchange (ICE) is a Fortune 500 exchange operator with 14,000+ employees worldwide. They have three main business segments and each arm has a different marketing strategy that Stephine oversees. Exchanges and futures are centered around reinforcing key messages, data is about demand generation, mortgages are focused on the lead funnel, and the NYSE prioritizes working with start-ups and increasing brand recognition.With so many plates spinning, Jennifer uses her background in sales to help her manage her time, organize her priorities, and build relationships, while her background in communications helps her think about messaging. She says her job as a marketer is to knit it all together and ensure she and her team are making the biggest impact. Part of that impact has been reevaluating the ICE messaging and brand. In 2019, they realized there needed to be more clarity about who ICE is and what their strategy is. Murkiness was both slowing down the sales cycle and making recruitment more difficult. In 2020, they focused on expanding their reach, consolidating their acquisitions, organizing a hierarchy, and figuring out how to have ICE and NYSE benefit from each other while leaning into the existing equity the brand names held.In this episode, you'll learn:ICE's various business arms and how each is marketedThe reason behind the rebranding and the steps for executionWhat it means to lead with authenticity and consideration for people, purpose, and profit Key Highlights: [01:40] A deep-sea fisher in New York[03:50] Stephanie's path from TV to CMO[08:45] What is ICE?[11:00] Different marketing strategies for different business segments[13:15] Managing so many different business models[14:25] The sales mentality, including time management[16:00] The Rebrand: Who is ICE?[18:00] Leaning into brand equity through a rebrand[22:50] Stephanie's leadership mindsets[26:00] Lessons learned from a cancer diagnosis[30:35] Advice to her younger self[32:00] Every marketer needs business and financial acumen.[32:50] The future of fintech for payments[34:05] AI is happening. Lean in.Looking for more?Visit our website for links to resources mentioned in this episode and ways to connect with the guest! Become a member today and listen ad-free, visit https://plus.acast.com/s/marketingtoday. Hosted on Acast. See acast.com/privacy for more information.

Join host Abby Martinez in a captivating episode of Digital Marketing Master as she sits down with Sebastien Fauchet, Senior Director of Marketing at Infor. Explore Sebastien's journey through diverse marketing landscapes, from B2B organizations to startups, and gain insights into the challenges of marketing complex products. Discover the art of building brand equity, influencer marketing revelations, and the ever-evolving strategies to cut through the noise in today's dynamic digital landscape.

Episode 32 of the Collecting Addicts Podcast. This week and for the 32nd time our panel discusses everything car related from the upcoming second half of the F1 2023 season, to their favourite tunnels, and also the events they're looking forward to in September, their £20K two car garage as a 28 Yorkie and their driving tunes for the week! --- (00:00) Intro (00:50) Formula 1 - Second half of the Season (12:12) What's your favourite tunnel? (25:15) Single Marque Love - Jaguar (40:27) UK Car event month (47:58) Two car garage (57:38) Driving Tunes

Today on our show, we're launching a special summer mini-series recorded live from the Cannes Lions 2023 International Festival of Creativity. frog was an official partner of the event, where we hosted a cabana along the famed croisette. What ensued was four days of programming that included on-stage panels from our sunny beachside terrace and interviews with expert guests from leading brands in our on-site recording studio. Day One in the frog Cabana, we focused on the theme ‘Innovation in a World of Flux" and discussed everything from avoiding the pitfalls of so-called ‘innovation theater' to real company journeys driving transformation and whether brands can ever truly be authentic or are more often guilty of smoke-and-mirror tactics. Special thanks to this episode's guests: Gagandeep Gadri, Managing Director, frog; Véronique Bruhat, Head of Digital Health for Specialty Care, Sanofi; Dr. Moira Gilchrist, VP & Director of Scientific & Strategic Communications; Russell Parsons, Editor-in-Chief, Marketing WeekBrought to you by frog, a global creative consultancy. frog is part of Capgemini Invent. (https://www.frog.co) Visit us to learn more and stay in the loop of our partnership with Cannes Lions . (https://cannes.frog.co/) Find transcripts and more from our conversation. (https://www.frog.co/designmind/design-mind-frogcast-bonus-episode-voices-from-cannes-day-1/)Download the new frog Chief Challenges 5: Banking on Invisibility report. (https://go.frog.co/banking_on_invisibility)

Consumer Packaged Goods (CPG) is a commonly used term in the cannabis industry, encompassing brands and dispensaries. When it comes to luxury purchases, the entire experience and the emotions it evokes play a crucial role in evaluating customer satisfaction. Luxury brands can command premium prices due to their positioning and the inherent value associated with their products. While the cannabis industry is gradually moving towards establishing such premium price points, it requires a deep understanding of exceeding expectations at every customer touch point.Implementing and refining these strategic principles is a valuable endeavor. However, it presents significant challenges, including current marketing restrictions, limited capital resources, and the complex nature of establishing a consistent national brand identity in a market that operates on a localized basis.Applying and developing these strategic principles is a valuable undertaking but comes as a steep uphill challenge.This week we sit down with David Goubert, CEO of Ayr Wellness, to discuss the following:How AYR  is applying  luxury retail principlesImplementing realignment strategy and why certain assets didn't fitKey touchpoints in the customer journeyWhere Opportunities are in cannabis via marketing$AYRWFAbout:  David GoubertDavid Goubert is President and CEO of Ayr Wellness and is responsible for overseeing the Company's operational and commercial functions, including production, supply chain, retail, wholesale and marketing.Mr. Goubert joined Ayr from Neiman Marcus Group, one of the largest multi-brand retailers in the United States, where he helped lead the company through a transformation into one of the strongest retailers in the country. Most recently, he served as NMG's President and Chief Customer Officer, where he was responsible for the full P&L of the Neiman Marcus brand as well as all customer touchpoints.Prior to joining Neiman Marcus, Mr. Goubert spent 20 years at LVMH, the world's leading luxury consumer-products company. At LVMH, David served in a variety of capacities, including Senior Vice President of LVMH's Starboard Cruise Services subsidiary and 15 years leading manufacturing, supply chain, retail and general management at the company's flagship Louis Vuitton brand. Guest Links:LinkedInAyr Wellness: LinkedIn & TwitterFollow us: Our Links.At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain The Dime is a top 5% most shared  global podcast The Dime is a top 50 Cannabis Podcast Sign up for our playbook here:

As everyone strives towards increasing profitability in ecommerce and omnichannel, exerting more control over pricing erosion is a key area of opportunity. Which brings us to the people, process and tech to pull that off, and that often means building out and enforcing a MAP policy. We invited Rae Guimond, Director of Digital Shelf Strategy at PriceSpider, to join the pod and lay out the why, whats and how of implementing and honing a MAP policy in this era of profitability.

This week, Alex spoke to two guests from the world of Microsoft for Startups -  GM, Hans Yang, and  Senior Director, Tom Davis. We're working to figure out how big tech corporations are playing in the startup sandbox, starting with the launch of Microsoft's Pegasus program.Here's what we got into:Why programs like Pegasus are particularly helpful for startups in a conservative VC marketThe mutually beneficial relationship between the large tech players and startupsThe close relationship between Microsoft and OpenAIAs always, Equity will be back on Friday with your weekly news round up, but until then, you can catch us on Twitter @EquityPodFor episode transcripts and more, head to Equity's Simplecast website. Equity drops at 7:00 a.m. PT every Monday, Wednesday and Friday, so subscribe to us on Apple Podcasts, Overcast, Spotify and all the casts. TechCrunch also has a great show on crypto, a show that interviews founders, one that details how our stories come together and more!