Legends Behind the Craft

Meet Jared Siebert, Owner and Developer of Vintools, a company revolutionizing winery eCommerce through smart integrations and streamlined marketing solutions. Jared combines deep web development expertise with a passion for solving real-world challenges in the wine industry.   Here's a glimpse of what you'll learn:  Learn about Vintools' offerings and their expertise with Commerce7 and WineDirect Explore the journey from customizable website templates to API-driven email marketing solutions Explore practical tips for integrating tools into winery campaigns Discover how Vintools' referral engine boosts customer referrals and amplifies word-of-mouth sales Understand the role of client feedback in driving new integrations Get a peek into how AI tools are shaping code development   In this episode with Jared Siebert Join us for a deep dive into the intersection of wine, tech, and marketing. In today's episode of Legends Behind the Craft, Drew Thomas Hendricks chats with Jared Siebert, the founder of Vintools, about how modern APIs, integrations, and thoughtful design are helping wineries grow their online presence with less friction. Whether you're a tech-savvy winery or just starting your digital journey, this episode uncorks the tools and strategies that are reshaping how wine brands connect with customers.   Sponsor for this episode… This episode is brought to you by Barrels Ahead. Barrels Ahead is a wine and craft marketing agency that propels organic growth by using a powerful combination of content development, Search Engine Optimization, and paid search. At Barrels Ahead, we know that your business is unique. That's why we work with you to create a one-of-a-kind marketing strategy that highlights your authenticity, tells your story, and makes your business stand out from your competitors. Our team at Barrels Ahead helps you leverage your knowledge so you can enjoy the results and revenue your business deserves. So, what are you waiting for? Unlock your results today! To learn more, visit barrelsahead.com or email us at hello@barrelsahead.com to schedule a strategy call.

Meet Cory Assink and Zeke Blattler, the visionary co-founders of Los Cuernos Wine. With a passion for wine and extensive experience in the industry, they're revolutionizing the market with premium canned wines. Their brand emphasizes quality, convenience, and accessibility, making great wine approachable for enthusiasts everywhere.   Here's a glimpse of what you'll learn:  Explore their entrepreneurial journey from sommeliers to founders of Los Cuernos Wine Gain insights into their innovative approach to wine packaging, why they chose cans, and the benefits this choice brings to consumers Dive into their strategic decision to go non-vintage Discover their inclusive marketing strategy, aimed at reaching wine enthusiasts across demographics and settings Gain practical advice on navigating the competitive world of wine shelf placement Learn about their collaboration with winemaker Gerardo Espinosa, blending traditional craftsmanship with modern innovation in every can   In this episode with Cory Assink and Zeke Blattler Have you ever wondered how the convenience of canned beverages could revolutionize the wine industry? In today's episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks is joined by Cory Assink and Zeke Blattler, co-founders of Los Cuernos Wine. Discover how these industry veterans are disrupting traditional winemaking with their innovative canned wines, bringing premium quality and convenience to wine lovers everywhere. From their serendipitous journey in the wine world to navigating the challenges of launching a brand, Cory and Zeke share their passion and vision for the future of wine. Whether you're a wine enthusiast or a budding entrepreneur, this episode promises a refreshing take on the world of wine.   Sponsor for this episode… This episode is brought to you by Barrels Ahead. Barrels Ahead is a wine and craft marketing agency that propels organic growth by using a powerful combination of content development, Search Engine Optimization, and paid search. At Barrels Ahead, we know that your business is unique. That's why we work with you to create a one-of-a-kind marketing strategy that highlights your authenticity, tells your story, and makes your business stand out from your competitors. Our team at Barrels Ahead helps you leverage your knowledge so you can enjoy the results and revenue your business deserves. So, what are you waiting for? Unlock your results today! To learn more, visit barrelsahead.com or email us at hello@barrelsahead.com to schedule a strategy call.

Meet Duncan Alney, the visionary Founder and CEO of Firebelly Marketing, leading the charge in social media innovation. With a passion for problem-solving and client satisfaction, Duncan sets the vision and values for the company. He believes in the power of social media as the frontline of communication, where content, conversation, community, and commerce converge.    Here's a glimpse of what you'll learn:  Learn about Firebelly Marketing and their expertise Explore the evolution of social media marketing for wineries and learn practical tips on tracking and measuring ROI Explore advice on KPIs and budget considerations for generating authentic, engaging content without extensive paid strategies Explore the concept of "lo-fi marketing" Learn why authenticity resonates with younger audiences and discover the performance metrics of highly produced versus authentic, relatable content Discover the potential of user-generated content (UGC) in elevating your winery's social presence Delve into innovative strategies for wineries to drive purchase intention and enhance brand loyalty   In this episode with Duncan Alney Join us as we traverse the world of social media marketing for wineries. In today's episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks is joined by Duncan Alney, Founder and CEO of Firebelly Marketing. We explore Firebelly's expertise in social media execution, particularly within the food and beverage industry.  Discover how you can transform your winery's online presence. From organic content creation to user-generated engagement, Duncan shares invaluable advice on maximizing ROI and navigating the complexities of social media marketing in the wine industry. Whether you're a boutique winery or a seasoned producer, this episode uncorks the secrets to leveraging social media for success.   Sponsor for this episode… This episode is brought to you by Barrels Ahead. Barrels Ahead is a wine and craft marketing agency that propels organic growth by using a powerful combination of content development, Search Engine Optimization, and paid search. At Barrels Ahead, we know that your business is unique. That's why we work with you to create a one-of-a-kind marketing strategy that highlights your authenticity, tells your story, and makes your business stand out from your competitors. Our team at Barrels Ahead helps you leverage your knowledge so you can enjoy the results and revenue your business deserves. So, what are you waiting for? Unlock your results today! To learn more, visit barrelsahead.com or email us at hello@barrelsahead.com to schedule a strategy call.  

Meet Chris Tunstall, Co-Founder and Chief of Brand and Product Development at A Bar Above. With a decade of hospitality experience and a passion for mixology, Chris is dedicated to sharing advanced cocktail techniques. As host of the A Bar Above Podcast, they lead bar education content creation and product development, ensuring A Bar Above sets the standard in the industry.   Here's a glimpse of what you'll learn:  Delve into Chris's vision for A Bar Above, born in 2008, aimed at revolutionizing cocktail crafting Explore Chris's entrepreneurial journey and strategic decisions for success Learn about A Bar Above's meticulously crafted products, designed to address the shortcomings of cheaper alternatives in the market Gain insights into the evolving landscape of mixology Dive into the burgeoning trend of low-alcohol to no-alcohol cocktails and the art of non-alcoholic mixology Hear Chris's insights on the future of hard alcohol and the mixology space, as the industry continues to evolve and innovate Benefit from Chris's years of experience as he shares valuable advice for individuals considering starting a business in the drinks industry   In this episode with Chris Tunstall Discover how a passion for mixology sparked the inception of A Bar Above, and how they transformed their bartending expertise into a global online platform.  In today's episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks is joined by Chris Tunstall, the Co-Founder and Chief of Brand and Product Development at A Bar Above. From navigating entrepreneurial hurdles to mastering the art of crafting premium bar tools, Chris shares invaluable insights into building a successful venture in the drinks industry. Explore the dynamic evolution of mixology, the rise of non-alcoholic spirits, and gain expert advice on launching a mocktail program with finesse. Whether you're an aspiring entrepreneur or a cocktail connoisseur, this podcast offers a sip of mixology mastery from the mind behind A Bar Above.   Sponsor for this episode… This episode is brought to you by Barrels Ahead. Barrels Ahead is a wine and craft marketing agency that propels organic growth by using a powerful combination of content development, Search Engine Optimization, and paid search. At Barrels Ahead, we know that your business is unique. That's why we work with you to create a one-of-a-kind marketing strategy that highlights your authenticity, tells your story, and makes your business stand out from your competitors. Our team at Barrels Ahead helps you leverage your knowledge so you can enjoy the results and revenue your business deserves. So, what are you waiting for? Unlock your results today! To learn more, visit barrelsahead.com or email us at hello@barrelsahead.com to schedule a strategy call.  

Mary Pellettieri, Co-Founder and creative mind behind Top Note Tonic began her beverage industry journey as a homebrewer with a focus on craft beer. After gaining technical expertise at the Siebel Institute and making waves at Goose Island, she transitioned from larger breweries to launch her own venture. Top Note Tonic, born from her entrepreneurial spirit, explores innovative possibilities in tonic syrups, herbal beers, and tinctures, showcasing Mary's expertise and commitment to pushing and brewing boundaries.   Here's a glimpse of what you'll learn:  Mary Pellettieri's journey from homebrewer to craft tonic maven Crafting Top Note Tonic's unique flavor profile Balancing bitter and sweet and creating tinctures for the American palate Top Note Tonic's flavor portfolio and shifting trends Top Note Tonic's transition from supplying bars to capturing the non-alcoholic market Supply chain challenges and ingredient sourcing in the beverage industry Mary recommends the style of gin that best complements Top Note Tonic The challenges and strategies involved in scaling up production to meet the demand The percentage of sales through the online store and the company's cost-effective moves Reflections on growth and marketing strategies Mary Pellettieri's advice for launching success in the beverage category   In this episode with Mary Pellettieri Join us for an engaging discussion with Mary Pellettieri of Top Note Tonic. From her roots as a basement brewer to being a trailblazer at Goose Island, Mary shares her journey in the beverage industry. Discover how Top Note Tonic evolved from kitchen experiments to a thriving craft tonic company. In today's episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks is joined by Mary Pellettieri, the Co-founder and Creator of Top Note Tonic. Mary delves into the challenges of creating beverages for diverse tastes, the shift to non-alcoholic markets, and the impact of the pandemic on scaling the business. Gain insights into marketing strategies, the importance of a clear brand story, and the lessons learned in navigating the ever-changing beverage landscape. Whether you're a beverage enthusiast or a budding entrepreneur, this episode offers a taste of success in the craft beverage world.   Sponsor for this episode… This episode is brought to you by Barrels Ahead. Barrels Ahead is a wine and craft marketing agency that propels organic growth by using a powerful combination of content development, Search Engine Optimization, and paid search. At Barrels Ahead, we know that your business is unique. That's why we work with you to create a one-of-a-kind marketing strategy that highlights your authenticity, tells your story, and makes your business stand out from your competitors. Our team at Barrels Ahead helps you leverage your knowledge so you can enjoy the results and revenue your business deserves. So, what are you waiting for? Unlock your results today! To learn more, visit barrelsahead.com or email us at hello@barrelsahead.com to schedule a strategy call.

Meet Eamon McDonald, a seasoned entrepreneur who excelled in circuit boards and off-road race cars. Inspired by a Belgian customer, he ventured into the sangria business, importing and selling thousands of cases. Facing a change in partnerships, McDonald collaborated with a legacy winery in Spain to create Pasmosa Sangria. Now, as Pasmosa Sangria's President and CEO, McDonald's commitment to excellence and innovation sets his premium product apart in a competitive market.   Here's a glimpse of what you'll learn:  Explore the story behind Pasmosa Sangria's inception and the journey to create a sangria that breaks the mold, boasting a robust flavor that doesn't dilute on ice Delve into the use of quality Spanish varietals like Tempranillo and Garnache Uncover the staggering financial breakdown of the profit potential for bars and restaurants that choose Pasmosa Sangria over DIY alternatives Explore insights into importing premium sangria from Spain and Pasmosa Sangria's retail pricing Explore the distinct flavor profiles of Pasmosa Sangria's red, rosé, and white varieties Learn about Pasmosa Sangria's white label program Examine the changing perception of bag-in-box wine and its positive impact on reducing waste Gain insights into Pasmosa Sangria's seamless supply chain Discover how Pasmosa Sangria emerges as the profitable and authentic alternative for wineries   In this episode with Eamon McDonald Join us as we dive into the world of sangria with Eamon McDonald of Pasmosa Sangria. Savor the artistry behind Pasmosa's sangria, a concoction that defies convention with its shockingly unique qualities.  In today's episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks is joined by Eamon McDonald, President, CEO, and Director of Pasmosa Sangria. From importing a Belgian blend to embarking on a transformative quest in Spain, Eamon shares the secrets behind Pasmosa's success. Discover the financial benefits for bars and restaurants choosing a pre-made white label option over DIY, and explore the premium Spanish varietals used by Pasmosa. Uncover the white label program's flexibility and the changing perceptions of bag-in-box wine. Whether you're a sangria enthusiast, a business owner, or simply curious about the world of wine, this episode promises to leave your taste buds tingling and your business strategies reimagined.   Sponsor for this episode… This episode is brought to you by Barrels Ahead. Barrels Ahead is a wine and craft marketing agency that propels organic growth by using a powerful combination of content development, Search Engine Optimization, and paid search. At Barrels Ahead, we know that your business is unique. That's why we work with you to create a one-of-a-kind marketing strategy that highlights your authenticity, tells your story, and makes your business stand out from your competitors. Our team at Barrels Ahead helps you leverage your knowledge so you can enjoy the results and revenue your business deserves. So, what are you waiting for? Unlock your results today! To learn more, visit barrelsahead.com or email us at hello@barrelsahead.com to schedule a strategy call.

Meet Paul Weaver, The Head of Cannabis at the Boston Beer Company. With over a decade in the beverage industry, he started in Toronto's beer business before joining Canopy Growth Corporation in 2017. There, he led innovation, playing a crucial role in launching recreational cannabis in Canada. Paul's expertise in cannabis beverages brought him to the Boston Beer Company, where he continues to shape the future of this evolving market.   Here's a glimpse of what you'll learn:  Explore the decision-making process behind Boston Beer Company's entry into the cannabis beverage category Delve into the intricacies of crafting a cannabis beverage Get an exclusive look at TeaPot's accessible lineup Uncover the complexities of cannabis distribution, understanding TeaPot's availability in Canada and the United States Understand the unique marketing challenges in the cannabis industry Explore Canada's progressive relationship with cannabis Explore the taste and efficacy considerations in cannabis beverages Navigate legal restrictions in Canada and the explicit laws preventing alcohol brands from extending into cannabis Paul's vision for the ready-to-drink cannabis drink category over the next 10 years Uncover the differences between THC-based and hemp-based drinks A thought-provoking discussion on advocacy, legal preparation, and flexibility in the ever-evolving cannabis beverage industry   In this episode with Paul Weaver Tune in with us in this interesting episode with Paul Weaver of TeaPot. Explore the genesis of TeaPot, Boston Beer's foray into the rising cannabis beverage market. From tackling potency challenges to demystifying marijuana through accessible flavors, Paul discusses the unique aspects of TeaPot. In today's episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks is joined by Paul Weaver, Head of Cannabis at the Boston Beer Company. Discover the journey of TeaPot's lineup, the evolving perceptions of cannabis in Canada, and the legal intricacies of marketing. Gain insights into the future of the cannabis drink category, the impact of hemp-based drinks, and the ethical considerations in product sourcing. This episode offers a concise yet comprehensive look at the TeaPot brand, the cannabis beverage industry, and the evolving landscape of advocacy and legal preparedness.   Sponsor for this episode… This episode is brought to you by Barrels Ahead. Barrels Ahead is a wine and craft marketing agency that propels organic growth by using a powerful combination of content development, Search Engine Optimization, and paid search. At Barrels Ahead, we know that your business is unique. That's why we work with you to create a one-of-a-kind marketing strategy that highlights your authenticity, tells your story, and makes your business stand out from your competitors. Our team at Barrels Ahead helps you leverage your knowledge so you can enjoy the results and revenue your business deserves. So, what are you waiting for? Unlock your results today! To learn more, visit barrelsahead.com or email us at hello@barrelsahead.com to schedule a strategy call.

Reed Woogerd, the Director of Operations at Valdemar Estates, is a seasoned leader with a history of success in Ohio's hospitality scene. After venturing into markets like the Bay Area and Austin, Reed now oversees multi-site operations for Valdemar Estates in Walla Walla, WA. His journey began during a working holiday visa in Hawkes Bay, New Zealand, where he discovered his passion for wine. Despite a challenging start pruning vines, Reed's career took off when he managed a popular ale house. Back in the U.S., he excelled in nightclub management and later managed a restaurant company marked by accolades and high-profile ventures. Now at Valdemar Estates, Reed's passion for wine and extensive hospitality expertise ensure continued success.   Here's a glimpse of what you'll learn:  Reed's rich background, personal journey, and advice for aspiring young professionals Exploring the unique challenges and opportunities in running operations for a family-owned winery with a rich history Navigating cross-functional teams within a winery and strategies for fostering cohesiveness and camaraderie Tips for identifying the right individuals for winery operations Valdemar Estates' notable commitment to accessibility and hospitality The winery's diverse wine offerings and restaurant, showcasing the marriage of food and wine Reed details his role overseeing operations in the U.S, managing disparate locations, including Woodinville Insights into maintaining a healthy work-life balance while overseeing the multifaceted operations of a winery Tips on addressing conflicts within teams, ensuring a cohesive and productive work environment   In this episode with Reed Woogerd Dive into the world of wine operations with Reed Woogerd of Valdemar Estates in Walla Walla. Reed shares the unique challenges and joys of his journey, from running a New Zealand ale house to overseeing a prestigious winery. Explore topics like team cohesion, talent acquisition, and Valdemar's commitment to accessibility. In today's episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks and Bianca Harmon are joined by Reed Woogerd, Director of Operations at Valdemar Estates. Discover the intricacies of managing operations in Woodinville and maintaining synchrony in a geographically diverse organization. Reed also offers insights into work-life balance, conflict resolution, and valuable advice for aspiring wine industry professionals. Join us for a vintage conversation on the ins and outs of wine operations!   Sponsor for this episode… This episode is brought to you by Barrels Ahead. Barrels Ahead is a wine and craft marketing agency that propels organic growth by using a powerful combination of content development, Search Engine Optimization, and paid search. At Barrels Ahead, we know that your business is unique. That's why we work with you to create a one-of-a-kind marketing strategy that highlights your authenticity, tells your story, and makes your business stand out from your competitors. Our team at Barrels Ahead helps you leverage your knowledge so you can enjoy the results and revenue your business deserves. So, what are you waiting for? Unlock your results today! To learn more, visit barrelsahead.com or email us at hello@barrelsahead.com to schedule a strategy call.

Meet Rachel Svoboda, the trailblazing founder of Lynxx Spirits, known for pioneering the first-ever bourbon crafted by an all-female team. With a background in running a successful marketing company, Rachel's journey into the liquor business began during a bike ride with her father, sparking the idea to create a bourbon tailored for women. Her vision led her to assemble a team of talented female experts, from master blenders to distillers, setting Lynxx Bourbon apart when it comes to taste and innovation. Today, Rachel Svoboda stands at the forefront of reshaping perceptions in the spirits industry, challenging stereotypes, and bringing a unique and refined experience to bourbon enthusiasts.   Here's a glimpse of what you'll learn:  Discover the story behind the first-ever bourbon crafted by an all-female team Learn the differences between launching a service-based business and a groundbreaking product Explore the unique taste profile and barrel choices designed for a sophisticated unwind Addressing misconceptions about bourbon, gluten, and the distillation process Rachel shares insights on the importance of accolades in the competitive spirits industry Breaking the news of Rachel Svoboda's decision to sell Lynxx Spirits Navigating the double-edged sword of marketing expertise and the Lynxx Spirits Owners' Club Rachel predicts the evolution of the bourbon category and envisions a Lynxx clear bourbon A glimpse into Rachel's agency, Sunday Brunch, and its unique angle in helping spirit brands thrive   In this episode with Rachel Svoboda Join us for an exclusive conversation with Rachel Svoboda of Lynxx, breaking barriers as the force behind the first bourbon crafted entirely by an all-female team. Rachel shares the inspiring journey of transition from a successful marketing career to venturing into the intricate world of bourbon creation.   In today's episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks and Bianca Harmon are joined by Rachel Svoboda, Founder of Lynxx Spirits. Discover the unique taste profile designed for a feminine palate, the surprising truths about gluten in spirits, and the untold story behind Lynxx Bourbon's distinctive growth. In a special announcement, Rachel unveils her plans for the future of Lynxx Spirits. Explore the Lynxx Spirits Owners' Club and get a sneak peek into Rachel's thoughts on the future of the bourbon category. From the explosion of micro-distilleries to her vision for a clear bourbon. It's a spirited episode filled with revelations, misperceptions, and the artistry of crafting an award-winning bourbon brand.

Meet Jeff Gillis, the Founder and CEO of Winelikes. With an MBA in entrepreneurship and a background in hospitality, Jeff brings a unique blend of expertise to the wine community. Winelikes is his brainchild, a social media app designed to engage wine novices in a friendly, community-driven space.   Here's a glimpse of what you'll learn:  Discover the inspiration behind Winelikes and how it aims to be your friendly wine companion Gain insights into the process of creating, producing, and launching an app Uncover the strategies employed to build a social media platform when there's no user base on day one Explore the onboarding experience and taste profile creation  Understand the technology behind predicting user preferences and how it enhances the app's consumer experience Learn about the monetization strategy, partnerships with wineries, and potential collaborations with other businesses Explore the analytics and insights available to businesses using Winelikes Learn about Winelikes' plan to maintain credibility through verification and community moderation Jeff discusses the roadmap for incorporating hospitality into the app experience Jeff shares tips on managing a family, a job, and entrepreneurial ventures Uncover the lessons learned and adaptations made during the tech life cycle of the app   In this episode with Jeff Gillis Join us as we explore Winelikes, the revolutionary and unique social media app dedicated entirely to the world of wine. In today's episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks is joined by Jeff Gillis, Founder and CEO of Winelikes. Jeff shares the inspiration behind creating a platform that is so convenient and interactive, it would feel like a friend recommending that perfect bottle of wine to you. Discover the challenges of developing an app, the art of building a community from scratch, and the innovative taste profiling that sets Winelikes apart. Jeff also unveils the roadmap for e-commerce integration, insights for businesses, and the exciting future of infusing hospitality into the Winelikes experience. Whether you're a wine lover, tech enthusiast, or aspiring entrepreneur, this episode offers a sip of wisdom and a glimpse into the evolving Winelikes.   Sponsor for this episode… This episode is brought to you by Barrels Ahead. Barrels Ahead is a wine and craft marketing agency that propels organic growth by using a powerful combination of content development, Search Engine Optimization, and paid search. At Barrels Ahead, we know that your business is unique. That's why we work with you to create a one-of-a-kind marketing strategy that highlights your authenticity, tells your story, and makes your business stand out from your competitors. Our team at Barrels Ahead helps you leverage your knowledge so you can enjoy the results and revenue your business deserves. So, what are you waiting for? Unlock your results today! To learn more, visit barrelsahead.com or email us at hello@barrelsahead.com to schedule a strategy call.

Nathan Carlson, Winemaker and General Manager at Center of Effort Wines blends a family farming background with a passion for winemaking. From Sta. Rita Hills to Napa Valley, his career reflects a commitment to sustainability. Joining COE in 2010, Nathan oversees production, emphasizing site-specific techniques and cohesive teamwork. His influence extends beyond COE, with a role in industry research and global winemaking connections. In the heart of California wine country, Nathan Carlson shapes the legacy of Center of Effort Wines.   Here's a glimpse of what you'll learn:  Nathan discusses the beginnings of his career in Edna Valley A glimpse on Center of Effort as an all-estate winery, emphasizing control over farming practices and winemaking on the property The rich history of the Edna Valley, with a specific focus on Center of Effort's vineyards, some of the oldest in the area dating back to the late '90s The importance of sustainability at Center of Effort, highlighting its role as the first SIP-Certified custom crush facility Exciting sustainability initiatives, including the use of biodegradable stretch film and efforts to reduce plastic waste in winemaking The amazing venture into kegging wines for restaurant partnerships Center of Effort's winemaking style, and the challenges it faced in pursuing organic practices in Edna Valley Take a closer look at their winemaking process focusing on light intervention and the use of native yeast in a custom crush facility An in-depth view of the barrel selection process at Center of Effort, including experimentation with Acacia barrels and their impact on wine production Nathan reflects on the delicate balance between his roles as General Manager and Winemaker at Center of Effort Wines   In this episode with Nathan Carlson Join Nathan Carlson of Center of Effort Wines, as he uncorks the story of their all-estate winery in Edna Valley. Delve into the challenges and triumphs of organic viticulture, sustainable practices, and innovations like biodegradable stretch film and innovative packaging ventures. In today's episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks and Bianca Harmon are joined by Nathan Carlson, Winemaker and General Manager at Center of Effort Wines. Explore the craftsmanship behind cellar-worthy GSM wines and the art of using native yeast in a custom crush facility. Nathan also shares insights into barrel selection, including experiments with Acacia barrels. Learn about the balance between the roles of GM and Winemaker in this vintage journey through Center of Effort Wines.   Sponsor for this episode… This episode is brought to you by Barrels Ahead. Barrels Ahead is a wine and craft marketing agency that propels organic growth by using a powerful combination of content development, Search Engine Optimization, and paid search. At Barrels Ahead, we know that your business is unique. That's why we work with you to create a one-of-a-kind marketing strategy that highlights your authenticity, tells your story, and makes your business stand out from your competitors. Our team at Barrels Ahead helps you leverage your knowledge so you can enjoy the results and revenue your business deserves. So, what are you waiting for? Unlock your results today! To learn more, visit barrelsahead.com or email us at hello@barrelsahead.com to schedule a strategy call.

Meet Chris Kenefick, the CEO and Second Generation Proprietor of Kenefick Ranch Vineyard & Winery. The Kenefick family has owned the property in Calistoga since 1980. Chris's journey led him from a Napa upbringing to a career in hospitality in Denver. In 2016, he returned to Napa to follow his passion for wine. Over the next five years, Chris delved into national wine sales, gaining comprehensive experience in the vineyard and winery operations. In 2021, he took on the role of CEO after his father's passing, carrying on the family legacy. Chris's unique perspective and passion continue to shape the exceptional wines produced in the Calistoga region, blending tradition with innovation.   Here's a glimpse of what you'll learn:  Chris shares the rich history of Kenefick Ranch, dating back to 1980, and his role in leading the family legacy Chris shares insights in the evolution of sales distribution and the transition to direct-to-consumer sales Chris talks about transitioning from selling grapes to producing wine in-house, focusing on small-batch winemaking The discussion includes how contracts with other wineries work in terms of vineyard management and production Discover the dynamics of working with grape growers and the relationships with vineyard partners PR and marketing and strategies used to market Kenefick Ranch Chris introduces their unique virtual tastings and addresses the challenges of not having a physical tasting room while expanding their wine club Chris highlights the vineyard's certifications in Fish Friendly Farming and Napa Green Chris shares his vision for the winery's future and how he envisions the evolution of Calistoga and Napa Chris provides valuable advice for those considering returning to their family wineries   In this episode with Chris Kenefick Join us on an exciting journey through the vineyards of Calistoga as we sit down with Chris Kenefick of Kenefick Ranch Vineyard & Winery. Take a trip down memory lane as Chris shares the rich history of his family's vineyard since 1980. Discover the evolution of Kenefick Ranch's distribution strategies, their foray into small-batch winemaking, and the intricate management of vineyard contracts.  In today's episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks and Bianca Harmon are joined by Chris Kenefick, CEO and Second Generation Proprietor of Kenefick Ranch. Chris sheds light on the family legacy, the challenges of marketing a boutique winery, and the innovative approach of virtual tastings to bring the Napa experience straight to your home. Tune in for insights on sustainable certifications, future winemaking endeavors, and valuable advice for those considering a return to their family's winery roots.   Sponsor for this episode… This episode is brought to you by Barrels Ahead. Barrels Ahead is a wine and craft marketing agency that propels organic growth by using a powerful combination of content development, Search Engine Optimization, and paid search. At Barrels Ahead, we know that your business is unique. That's why we work with you to create a one-of-a-kind marketing strategy that highlights your authenticity, tells your story, and makes your business stand out from your competitors. Our team at Barrels Ahead helps you leverage your knowledge so you can enjoy the results and revenue your business deserves. So, what are you waiting for? Unlock your results today! To learn more, visit barrelsahead.com or email us at hello@barrelsahead.com to schedule a strategy call.

Howard Marx is the Founder and CEO of Vinvinea, a global B2B enterprise at the forefront of reshaping the wine industry. His visionary leadership has catalyzed a transformation by providing wineries, distributors, and retailers with cutting-edge digital solutions that enhance profitability and redefine product positioning and sales strategies. As Founder and CEO, Howard spearheads multinational, cross-functional teams, dedicated to driving customer sales growth, harnessing the power of digital innovations, and fostering consistent expansion of the firm's customer base and year-over-year revenue.   Here's a glimpse of what you'll learn:  Howard introduces the revamped Vinvinea platform and highlights a significant development related to a new EU regulation set to take effect on December 8th Howard explains the details of the new EU regulation, and how Vinvinea's platform plays a crucial role in compliance Step into the world of QR codes for wine labeling Understand Vinvinea's pricing plans and their unique 30-day free trial Howard explains how QR codes in labels can help consumers, like putting  translations for various languages and complying with EU requirements The conversation moves to feedback from EU wineries Howard discusses the alternative of physical label compliance and highlights the benefits of using QR codes Explore the possibility of dual labeling in regions like the U.S. and the evolving landscape of wine bottle labeling worldwide Howard discusses the challenges Vinvinea faced and the decisions they had to make to rapidly roll out their innovative solution   In this episode with Howard Marx Join us as we dive into the intricacies of the new EU wine labeling regulations with Howard Marx, Founder, and CEO of Vinvinea. Learn about the groundbreaking changes in the industry, including the detailed requirements of the new EU regulation effective from December 8th. Discover how Vinvinea's innovative solutions, like unique QR codes for wine bottles, are revolutionizing the way wineries comply with these regulations.  In today's episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks is joined by Howard Marx, Founder and CEO of Vinvinea. Howard shares insights on the challenges faced and decisions made to implement this system swiftly and efficiently. Get an exclusive peek into the future of wine labeling, exploring options, feedback from the industry, and the seamless user experience provided by Vinvinea's cutting-edge technology.   Sponsor for this episode… This episode is brought to you by Barrels Ahead. Barrels Ahead is a wine and craft marketing agency that propels organic growth by using a powerful combination of content development, Search Engine Optimization, and paid search. At Barrels Ahead, we know that your business is unique. That's why we work with you to create a one-of-a-kind marketing strategy that highlights your authenticity, tells your story, and makes your business stand out from your competitors. Our team at Barrels Ahead helps you leverage your knowledge so you can enjoy the results and revenue your business deserves. So, what are you waiting for? Unlock your results today! To learn more, visit barrelsahead.com or email us at hello@barrelsahead.com to schedule a strategy call.

Philip James is the Founder and CEO of Firstleaf, one of the largest wineries in the US, directly serving hundreds of thousands of consumers with wines from around the world. With over $500 million in online sales to his name, he's an entrepreneur known for combining technology, consumer insights, and the expertise of world-class winemakers. He has also helmed successful ventures like Lot18 and Snooth, earning awards and recognition. With graduate degrees from Oxford and Columbia University, he's not just a business leader but also a sought-after guest speaker at prestigious institutions.   Here's a glimpse of what you'll learn: Philip introduces Firstleaf as a unique wine company that combines import, winemaking, and personalization Firstleaf's wine personalization quiz, exploring its evolution from past wine quizzes Philip elaborates on Firstleaf's approach to categorizing users into clusters based on their feedback, creating a unique wine selection for each individual Philip shares insights into Firstleaf's fulfillment process The conversation shifts to the role of technology in Firstleaf Philip reflects on the common misconception that wine appreciation requires memorization The discussion touches on Firstleaf's classification as a Consumer Packaged Goods (CPG) or technology company The conversation explores wine subscription services in other countries Philip shares valuable advice for aspiring entrepreneurs in the wine industry, emphasizing the importance of leveraging technology   In this episode with Philip James Dive into the world of wine innovation with Philip James, the Founder & CEO of Firstleaf, a game-changing direct-to-consumer wine company. Learn how Firstleaf uses personalization and data to craft unique wine experiences for each customer.  In today's episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks is joined by Philip James, Founder & CEO at Firstleaf. Discover the secrets behind their wine personalization quiz, wine clusters, and fulfillment magic. Philip also challenges the need for wine memorization, making wine enjoyment accessible to all. Plus, get insights on entrepreneurship in the wine industry and the role of technology in business growth. If you're curious about wine, tech, and entrepreneurship, this podcast is a must-listen.   Sponsor for this episode… This episode is brought to you by Barrels Ahead. Barrels Ahead is a wine and craft marketing agency that propels organic growth by using a powerful combination of content development, Search Engine Optimization, and paid search. At Barrels Ahead, we know that your business is unique. That's why we work with you to create a one-of-a-kind marketing strategy that highlights your authenticity, tells your story, and makes your business stand out from your competitors. Our team at Barrels Ahead helps you leverage your knowledge so you can enjoy the results and revenue your business deserves. So, what are you waiting for? Unlock your results today! To learn more, visit barrelsahead.com or email us at hello@barrelsahead.com to schedule a strategy call.

Meet Gail Sherman, the passionate Founder and CEO of Wine Lovers Travel. With a deep love for wine and travel, Gail has built a reputation for curating distinctive global excursions. Based in California's wine heartland, she nurtures personal ties with winemakers, offering unparalleled access to the industry. As a Wine Specialist recognized by WSET, Gail designs immersive land trips, ensuring clients experience the world's finest wineries and cultures. Her dedication guarantees travelers unforgettable, exclusive adventures, making Wine Lovers Travel a cherished choice for wine enthusiasts seeking unique journeys.   Here's a glimpse of what you'll learn:  Gail introduces Wine Lovers Travel and its mission to create unforgettable wine-centric land trips Learn about partnerships, itinerary planning, and the balance between structured activities and free time Gail shares insights on the ideal group size and examples of their wine travel adventures Explore upcoming road trips and special events Gail reflects on the challenges of starting a travel company just before the pandemic Learn about airfare inclusions and options for Wine Lovers Travel trips Gail highlights what distinguishes Wine Lovers Travel from other travel companies, particularly their land-based approach Explore the benefits of wineries partnering with Wine Lovers Travel to connect with their clientele A discussion on wineries' participation and their role during trips Gail offers advice for wineries considering booking travel experiences for their club members   In this episode with Gail Sherman Explore the fascinating world of wine-centered travel experiences. Gail Sherman provides insights into the heart and soul of Wine Lovers Travel, covering topics such as meticulously planned land trips, group sizes, and even an upcoming road trip with special surprises.  In today's episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks and Bianca Harmon are joined by Gail Sherman, Founder and CEO at Wine Lovers Travel. Discover their wine tasting experiences and itineraries and gain valuable advice on how wineries can leverage these trips for their clients. In addition, learn about Wine Lovers Travel's innovative approach to virtual wine tastings during the COVID-19 pandemic and what it's like traveling in 2023. Whether you're a wine enthusiast or a travel aficionado, this episode promises to quench your thirst for unique travel experiences centered around the love of wine.   Sponsor for this episode… This episode is brought to you by Barrels Ahead. Barrels Ahead is a wine and craft marketing agency that propels organic growth by using a powerful combination of content development, Search Engine Optimization, and paid search. At Barrels Ahead, we know that your business is unique. That's why we work with you to create a one-of-a-kind marketing strategy that highlights your authenticity, tells your story, and makes your business stand out from your competitors. Our team at Barrels Ahead helps you leverage your knowledge so you can enjoy the results and revenue your business deserves. So, what are you waiting for? Unlock your results today! To learn more, visit barrelsahead.com or email us at hello@barrelsahead.com to schedule a strategy call.

Arnaud Fabre, Founder and General Manager at Benom, was born into a family of winegrowers in Bordeaux, France. Although immersed in winemaking, his passion lay in the business and sales side of the wine industry. Arnaud studied at INSEEC University of Bordeaux before venturing to the United States with his brother, Guillaume Fabre, to explore wine production. During their American adventure, Arnaud met Chloe Asseo from L'Aventure, a pivotal moment in his life. In 2015, he and Guillaume founded Benom, a brand that brought a touch of French expertise to Paso Robles.   Here's a glimpse of what you'll learn:  Arnaud shares the story behind Benom Wines, revealing the inspiration for the name and the brand's beginnings He discusses the distinctions in marketing wine between France and the US He discusses the significance of the wine-tasting experience, particularly at the higher caliber level Explore the unique location of Benom's tasting room in Tin City, Paso Robles Arnaud delves into the collaborative spirit of Paso Robles and shares his vision for the region's growth as it expands We delve into Benom's vineyards and the process of creating their distinctive wine blends. Arnaud explains how Benom distinguishes itself in a crowded wine market Arnaud shares his insights on the challenges of dealing with rising prices in the wine industry, from supply chain issues to pricing strategies Learn about the exciting events hosted by Benom Wines, with a special focus on their remarkable food pairings Arnaud juggles multiple ventures, and he sheds light on how he manages his busy schedule   In this episode with Arnaud Fabre We sit down with Arnaud Fabre of Benom Wines, as he shares the captivating story of Benom, its French influence, and the unique charm of Paso Robles. Discover the secrets behind Benom's name and the nuances of marketing wines in the US compared to France. Arnaud reveals the art of creating exceptional wine-tasting experiences and the importance of knowledgeable staff. Explore the enchanting Tin City in Paso Robles and the sense of community it brings to winemaking.  In today's episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks and Bianca Harmon are joined by Arnaud Fabre, Founder and General Manager at Benom Wines. Dive into Arnaud's vision for Paso Robles' growth and learn about Benom's distinctive wines and marketing strategies. We also discuss the challenges of pricing and the magic of wine and food pairings.   Sponsor for this episode… This episode is brought to you by Barrels Ahead. Barrels Ahead is a wine and craft marketing agency that propels organic growth by using a powerful combination of content development, Search Engine Optimization, and paid search. At Barrels Ahead, we know that your business is unique. That's why we work with you to create a one-of-a-kind marketing strategy that highlights your authenticity, tells your story, and makes your business stand out from your competitors. Our team at Barrels Ahead helps you leverage your knowledge so you can enjoy the results and revenue your business deserves. So, what are you waiting for? Unlock your results today! To learn more, visit barrelsahead.com or email us at hello@barrelsahead.com to schedule a strategy call.

Bryanna Grebe's journey from an aspiring pediatric dentist to a Technical Winemaker at Laffort is a tale of unexpected passion. Growing up in Atwater, California, she initially pursued molecular biology at UC Merced, aiming to improve healthcare in her community. However, a twist of fate led her to an internship at E. & J. Gallo, where she discovered the art and science of winemaking. Today, she stands as a dedicated Technical Winemaker, working with different wineries and blending her scientific expertise with a newfound love for crafting exceptional wines.   Here's a glimpse of what you'll learn:  Bryanna Grebe shares her personal journey, revealing the intricate path to becoming a technical winemaker Explore the nuances of technical winemaking and how it sets apart from other roles in the industry Bryanna offers advice to those who discover their passion for wine after pursuing other careers, reflecting on her own experience and the wisdom she'd share with her past self Delve into the challenges faced by winemakers, specifically in the Pét-Nat category Explore the fine line between letting the wine ‘make itself' and intervention Bryanna shares her expertise on dealing with volatile acidity, offering insights into analyzing microbes, running necessary tests, and potential solutions Discuss the significance of humility in winemaking, exploring scenarios where asking for help is crucial, along with the unpredictable nature of the industry Uncover the unique role of technical winemakers in larger wineries, highlighting their significance in the winemaking process Bryanna shares her enthusiasm for winemaking, discussing whether she leans towards proactive measures or solving issues and the thrill of shaping the future of the industry Explore the vision for the future of the wine industry, focusing on accessibility, low-alcohol wines, and making wine a daily beverage for everyone   In this episode with Bryanna Grebe Bryanna Grebe of Laffort uncovers the fascinating journey she took from considering a career in dentistry to becoming an expert in the intricate world of winemaking. Bryanna shares her insights into the diverse roles within winemaking and explains the nuances of being a technical winemaker, as compared to a generalist.  In today's episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks is joined by Bryanna Grebe, Technical Winemaker at Laffort. We delve into the challenges of the Pét-Nat category, the balance between intervention and natural winemaking, and even explore strategies for managing Volatile Acidity in winemaking. Bryanna tells us why humility in the wine industry is important, and the value of asking for help when things go awry. She shares her excitement for the future of the industry, envisioning a more accessible and inclusive wine culture.   Sponsor for this episode… This episode is brought to you by Barrels Ahead. Barrels Ahead is a wine and craft marketing agency that propels organic growth by using a powerful combination of content development, Search Engine Optimization, and paid search. At Barrels Ahead, we know that your business is unique. That's why we work with you to create a one-of-a-kind marketing strategy that highlights your authenticity, tells your story, and makes your business stand out from your competitors. Our team at Barrels Ahead helps you leverage your knowledge so you can enjoy the results and revenue your business deserves. So, what are you waiting for? Unlock your results today! To learn more, visit barrelsahead.com or email us at hello@barrelsahead.com to schedule a strategy call.

Meet Martin Cody, a seasoned executive with over 35 years of experience in sales, strategic partnerships, and market development in the healthcare industry. As the CEO, President, and Co-Founder of Cellar Angels, he embarked on a remarkable journey to revolutionize the wine industry. In 2010, Martin co-founded a fine wine company that not only provides access to the finest wines from Napa and Sonoma but also channels its proceeds towards charitable causes. Cellar Angels stands as a beacon of luxury wine curation, delivering the best of Napa and Sonoma directly to wine enthusiasts, all while making a positive impact on the world.   Here's a glimpse of what you'll learn:  Martin shares the story of how Cellar Angels came into existence and discusses the challenges of transitioning from a traditional wine retail model to a digital platform Find out how Cellar Angels navigated obstacles in the early days of their digital marketplace venture Martin discusses the art of working with family-owned wineries to create compelling narratives and offers valuable advice for wineries looking to craft their own stories Dive into the intricacies of Cellar Angels' partnerships with wineries and how they source their wines Martin shares the story behind Cellar Angels' interaction with California Alcohol Beverage Control and the challenges they overcame Explore the strategies employed by Cellar Angels to grow their audience and presence in the digital space Get an inside look at the Cellar Angels Wine Club Martin explains why Cellar Angels' services are invaluable for small wineries looking to expand their reach Discover the philanthropic aspect of Cellar Angels Martin shares invaluable entrepreneurial advice based on his experience founding multiple companies   In this episode with Martin Cody Martin Cody of Cellar Angels shares the challenges and triumphs of revolutionizing the wine industry by providing a platform for limited-production wineries that often go unnoticed in the three-tier system. Discover how Cellar Angels leverages the power of the internet to connect wine enthusiasts to these hidden gems, and why crafting compelling wine stories is the heart of their mission.  In today's episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks is joined by Martin Cody, the CEO, President, and Co-Founder of Cellar Angels. Learn about their unique approach to partnerships with wineries, their charitable initiatives, and gain valuable entrepreneurial advice from a seasoned business leader. Whether you're a wine lover, an aspiring entrepreneur, or simply curious about the world of wine, this podcast offers a taste of innovation, passion, and success in the digital age.   Sponsor for this episode… This episode is brought to you by Barrels Ahead. Barrels Ahead is a wine and craft marketing agency that propels organic growth by using a powerful combination of content development, Search Engine Optimization, and paid search. At Barrels Ahead, we know that your business is unique. That's why we work with you to create a one-of-a-kind marketing strategy that highlights your authenticity, tells your story, and makes your business stand out from your competitors. Our team at Barrels Ahead helps you leverage your knowledge so you can enjoy the results and revenue your business deserves. So, what are you waiting for? Unlock your results today! To learn more, visit barrelsahead.com or email us at hello@barrelsahead.com to schedule a strategy call.

Meet Justin Medcraft, Co-Founder of Mate Maker Co Hard Kombucha, and Josh Makler, the Brewmaster. This venture was born from a group of lifelong friends who reunited with a common mission: to bring transparency and better ingredients to the world of drinks. Their community, a fusion of musicians, artists, brewers, and creatives, has fueled their journey. Mate Maker Hard Kombucha is their pioneering foray into beverages, and it's more than just a drink; it's a testament to their commitment to a positive impact on the planet and their community.   Here's a glimpse of what you'll learn:  Discover the origin story of Mate Maker Co and their mission to bring transparency and better ingredients to the world of beverages Learn how the team recognized the exciting opportunity of introducing hard kombucha to Australia Gain insights into Josh Makler's history and what sparked his passion for craft brewing Dive into the challenges of transitioning from traditional beer brewing to the world of kombucha Mate Maker Co's perspective on mindfulness and how it aligns with their commitment to better ingredients Evaluate whether the mindfulness ethos resonates with Australian consumers and see how they've responded to kombucha Discover the meticulous process of sourcing ingredients and crafting unique blends Look into the vegan and gluten-free aspects of hard kombucha Explore some of Mate Maker Co's standout releases, including Mate Maker POG Kombucha, Mango Peach Smash, and Pineapple Sundream Get an insider's look at the general brewing process of hard kombucha and the experimentation with yeast, teas, and sugar   In this episode with Justin Medcraft and Josh Makler Justin Medcraft and Josh Makler share the origin story of Mate Maker Co, a drinks business driven by the mission to bring transparency and better ingredients to the world of beverages. Discover how they brought hard kombucha to the Australian market and the challenges they faced in transitioning from traditional beer brewing and dive into the ethos of mindfulness in drinking and the importance of quality ingredients.  In today's episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks is joined by Justin Medcraft, Founder, and Josh Makler, Brewmaster at Mate Maker Co Hard Kombucha. Explore their unique flavors, including the Mate Maker POG Kombucha, Mango Peach Smash, and Pineapple Sundream. Get an inside look into the brewing process of hard kombucha and the innovation driving Mate Maker Co's commitment to transparent ingredients.   Sponsor for this episode… This episode is brought to you by Barrels Ahead. Barrels Ahead is a wine and craft marketing agency that propels organic growth by using a powerful combination of content development, Search Engine Optimization, and paid search. At Barrels Ahead, we know that your business is unique. That's why we work with you to create a one-of-a-kind marketing strategy that highlights your authenticity, tells your story, and makes your business stand out from your competitors. Our team at Barrels Ahead helps you leverage your knowledge so you can enjoy the results and revenue your business deserves. So, what are you waiting for? Unlock your results today! To learn more, visit barrelsahead.com or email us at hello@barrelsahead.com to schedule a strategy call.

Can Algul is the Co-Founder & CEO at Pubinno, a San Francisco-based company leading the charge in revolutionizing the draft beer industry. Can is not just a tech innovator; he's also a passionate beer connoisseur and a nature lover, embodying a unique blend of interests — from exploring the great outdoors to staying abreast of the latest tech trends. Thanks to Can's visionary leadership, Pubinno now spans 60 cities across three continents, making the Internet of Beer a reality with its disruptive product ecosystem, all while contributing to a Net Zero future. Pubinno's smart solutions, under Can's guidance, have eliminated waste and decarbonized the draft beer value chain, offering real-time data and future insights for the industry.   Here's a glimpse of what you'll learn:  Can Algul provides an overview of Pubinno, its mission, and its global reach Dive into Pubinno's "Internet of Beer" concept and how Pubinno is transforming the draft beer experience through technology Take insight from discussions on how Pubinno's solutions can prevent loss in unregulated pubs Can Algul explains how AI is utilized to deliver the perfect pint Explore specific case studies of pubs and bars implementing Pubinno's technology An in-depth look at Pubinno's Smart Tap, Smart Hub, and Smart Clean technologies Learn about Pubinno's commitment to sustainability and its Net Zero Manifesto Can Algul compares the differences in the beverage industry between Tokyo, Istanbul, New York, and other regions Discover the significance of machine learning in revolutionizing the food and beverage industry Can Algul shares his personal mission as the CEO of Pubinno   In this episode with Can Algul Step into the world of Pubinno, a company connecting the globe through AI and robotics-powered draft beer innovation. Join Can Algul, CEO of Pubinno, as we explore their mission to automate, standardize, and digitize draft beer operations while reducing waste and promoting sustainability.  In today's episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks is joined by Can Algul, Co-Founder & CEO of Pubinno. Learn how Pubinno prevents losses for pub owners, leverages AI for the perfect pint and hear real-world case studies of their technology. Discover their Smart Tap, Smart Hub, and Smart Clean solutions, and explore their Net Zero Manifesto, driving the beverage industry towards sustainability. Gain insights into the unique dynamics of the beer business in different global cities and the role of machine learning in the food and beverage industry.   Sponsor for this episode… This episode is brought to you by Barrels Ahead. Barrels Ahead is a wine and craft marketing agency that propels organic growth by using a powerful combination of content development, Search Engine Optimization, and paid search. At Barrels Ahead, we know that your business is unique. That's why we work with you to create a one-of-a-kind marketing strategy that highlights your authenticity, tells your story, and makes your business stand out from your competitors. Our team at Barrels Ahead helps you leverage your knowledge so you can enjoy the results and revenue your business deserves. So, what are you waiting for? Unlock your results today! To learn more, visit barrelsahead.com or email us at hello@barrelsahead.com to schedule a strategy call.

Neeta Mittal, Founder of LXV Wine, embarked on a love-fueled journey into the world of wine. Meeting her now husband, Kunal, in Berkeley, they both discovered their shared passion for wine. A chance visit to Paso, reminiscent of India's close-knit communities, ignited their passion for winemaking. As one of the first Indian women to own a U.S. winery, Neeta takes pride in fostering connections through culture, food, inspiration, and community. LXV Wine's recognition as a Top-10 tasting experience in America reflects her commitment to creating meaningful wine experiences.   Here's a glimpse of what you'll learn:  Get to know Neeta Mittal as she shares her journey into the wine industry, the allure of Paso Robles, and the community spirit that defines it Explore the meaning behind LXV and how LXV Wine brings culture into the wine tasting experience Listen as Neeta delves into the art of flavor pairings, how they complement and contrast wine Explore unique spice pairings with each LXV Wine release and the importance of intensity and personalized flavors in pairing See as Neeta discusses the dream of making wine in Saint-Emilion, Bordeaux, and LXV's journey to realize it Delve into the Willow Creek area's terroir and why it's ideally suited for Bordeaux varietals Explore Paso Robles' transformation over the last decade, particularly its growing reputation for Cabernet and Bordeaux varietals Find out more about Neeta's role on the board of the Paso Robles CAB Collective and its significance in the Paso Robles wine industry The impact of big players in the wine industry swallowing up smaller ones and whether it's a concern for Neeta and LXV Discover Neeta's soft spot as she talks about their furry friends   In this episode with Neeta Mittal Explore the world of LXV Wine with Neeta Mittal. Join us as Neeta shares her journey from discovering Paso Robles to creating an immersive wine experience. Learn about LXV's unique tastings, flavor pairings, and Bordeaux varietals.  In today's episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks and Bianca Harmon are joined by Neeta Mittal, Founder of LXV Wine. Discover the allure of Willow Creek's terroir and the Paso wine scene's evolution. Neeta's role in the Paso Robles CAB Collective and her perspective on industry changes add depth to the conversation. Plus, stay tuned for a heartwarming discussion about Neeta's furry friends. Cheers to wine, culture, and more with LXV Wine!   Sponsor for this episode… This episode is brought to you by Barrels Ahead. Barrels Ahead is a wine and craft marketing agency that propels organic growth by using a powerful combination of content development, Search Engine Optimization, and paid search. At Barrels Ahead, we know that your business is unique. That's why we work with you to create a one-of-a-kind marketing strategy that highlights your authenticity, tells your story, and makes your business stand out from your competitors. Our team at Barrels Ahead helps you leverage your knowledge so you can enjoy the results and revenue your business deserves. So, what are you waiting for? Unlock your results today! To learn more, visit barrelsahead.com or email us at hello@barrelsahead.com to schedule a strategy call.

Meet Katarina Bonde, a Swedish-rooted individual whose path led her from the world of tech to the enchanting realm of winemaking. University classes kindled her fascination with wine, sparking journeys through Europe's vineyards. Settling in Seattle in the early nineties, Katarina's tech career intertwined with her growing passion for wine. She and her husband discovered the budding wine region of Dry Creek Valley, charmed by its family-owned wineries. Today, as Winemaker and Owner at West Wines, Katarina weaves her diverse background into every bottle, a harmonious blend of technology and terroir.   Here's a glimpse of what you'll learn:  Learn how Katarina's path led her to the wine industry, all the way from her roots in Sweden Uncover the intriguing origins of West Wines and its unique legacy of female winemakers Learn about Katarina's European approach to patience in winemaking and the significance of aging wines in barrels over decades Join the conversation on the evolution of West Wines under different winemakers Gain insights into the unexpected wine region of Sweden and its connection to Katarina's winemaking journey Delve into the distribution landscape as Katarina discusses the balance between direct-to-consumer sales and the three-tier system Discover how West Wines adapted during the pandemic See Katarina's unique perspective on managing her roles in both the tech and wine industries Gain insights into the art of balancing personal winemaking vision with consumer preferences Get an exclusive look at West Wines' production scale and learn about the number of cases produced at present   In this episode with Katarina Bonde Join Katarina Bonde of West Wines as she shares her journey from Sweden to California's Dry Creek Valley. Explore the inception of West Wines, its all-female winemaker tradition, and Katarina's unique perspective on crafting wines for longevity.  In today's episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks and Bianca Harmon are joined by Katarina Bonde, Winemaker and Owner at West Wines. Learn about her European-inspired patience in releasing wines and the delicate balance between her winemaking vision and consumer preferences. From pandemic challenges to tech-wine duality, Katarina offers insights into her world, culminating in a glimpse of West Wines' production prowess.   Sponsor for this episode… This episode is brought to you by Barrels Ahead. Barrels Ahead is a wine and craft marketing agency that propels organic growth by using a powerful combination of content development, Search Engine Optimization, and paid search. At Barrels Ahead, we know that your business is unique. That's why we work with you to create a one-of-a-kind marketing strategy that highlights your authenticity, tells your story, and makes your business stand out from your competitors. Our team at Barrels Ahead helps you leverage your knowledge so you can enjoy the results and revenue your business deserves. So, what are you waiting for? Unlock your results today! To learn more, visit barrelsahead.com or email us at hello@barrelsahead.com to schedule a strategy call.

Mike Metheny is the Owner and Winemaker at Three of Cups Winery. With a background in technology, Mike's journey into the world of wine is as unique as the vintages he crafts. From Boeing Employees Wine and Beer Making Club to Napa trips, his passion for winemaking grew. Balancing tech and a newfound passion, he pursued enology education. With Lisa Swei, his partner and co-founder, Mike's home-brewed wines paved the way for Three of Cups Winery. Their shared passion forged a new path, proving that diverse interests can yield rewarding ventures.   Here's a glimpse of what you'll learn:  Discover the intricate web of wine connections in Woodinville Learn about Mike's experience in transitioning from a tech background to the wine industry Uncover the inspiration behind the name "Three of Cups" and the symbolism it holds for the winery Gain insights into the challenges and strategies of launching a winery, and the transformative journey of scaling production Explore the advantages of flexibility as a small winery and how it contrasts with the challenges faced when scaling up Delve into Three of Cups' connection with 11 vineyards and their philosophy of letting the fruit thrive where it's best suited Take a trip down memory lane as Mike discusses winemaking evolution over a decade, embracing simplicity and the unique character of each vintage Discover the role of barrels and wood in shaping the flavors of Three of Cups' wines Learn about the strategies behind growing Three of Cups' wine club and explore the Artisan Hill landscape Pick up from Mike's wisdom as he shares advice on maintaining healthy partnerships in the wine industry Insights into the balance between direct-to-consumer sales and distribution for a small boutique winery   In this episode with Mike Metheny Explore the challenges and triumphs of launching and scaling a winery and gain valuable perspectives on embracing simplicity in winemaking while reflecting the uniqueness of each vintage.  In today's episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks is joined by Mike Metheny, Owner, and Winemaker of Three of Cups Winery. Mike takes us through the art of navigating partnerships in business and life and offers advice on staying motivated in the world of wine. Discover how Three of Cups Winery's philosophy of supporting local wineries resonates through Mike's journey, as he shares the joys of connecting with vineyards, growing wine clubs, and crafting wines that tell the story of Woodinville's rich winemaking landscape.   Sponsor for this episode… This episode is brought to you by Barrels Ahead. Barrels Ahead is a wine and craft marketing agency that propels organic growth by using a powerful combination of content development, Search Engine Optimization, and paid search. At Barrels Ahead, we know that your business is unique. That's why we work with you to create a one-of-a-kind marketing strategy that highlights your authenticity, tells your story, and makes your business stand out from your competitors. Our team at Barrels Ahead helps you leverage your knowledge so you can enjoy the results and revenue your business deserves. So, what are you waiting for? Unlock your results today! To learn more, visit barrelsahead.com or email us at hello@barrelsahead.com to schedule a strategy call.

Dr. Henry Barham is a leading ENT Physician specializing in sinus surgery and the Chief Medical & Scientific Officer at Phenomune. As the Chief Science Officer and co-founder of TASTR, Dr. Barham is no stranger to scientific innovation. However, this same expertise also founded VinoTastr, where he discovered the science behind choosing wine that will best suit your palate. Blending scientific acumen with a passion for wine, Dr. Barham navigates the intriguing intersection of sensory exploration and oenology, reshaping how we appreciate wine.   Here's a glimpse of what you'll learn:  Dr. Barham explains the technology behind VinoTastr and the inspiration that led him to create this innovative product Discover what led Dr. Barham to explore the wine side of the technology and the insights gained from studying people's taste profiles Find out the personalized wine tasting tests conducted by VinoTastr The vision for VinoTastr's future and the possibility of partnerships with wineries Explore how the technology could potentially be adapted for spirits Insights into VinoTastr's current development stage and progress Dr. Barham's personal motivations for driving innovation and pushing the boundaries of wine tasting Dr. Barham's insights into his entrepreneurial journey and reflections on things he might have done differently Effective strategies that have contributed to VinoTastr's successful entry into the industry   In this episode with Henry Barham We dive into the fascinating world of personalized wine recommendations with Dr. Henry Barham of VinoTastr. Discover the technology that powers this innovative product and explore the motivations that led Dr. Barham to create a groundbreaking solution for matching wines to individual tastes.  In today's episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks and Bianca Harmon are joined by Dr. Henry Barham, Founder of VinoTastr. Here, we'll explore the journey from wine to spirits and uncover the remarkable insights gathered from blind tastings. Dr. Barham shares the industry feedback that shaped VinoTastr's development and how they're revolutionizing wine and spirit tasting experiences, making them tailored, approachable, and exciting. Tune in to explore the science behind VinoTastr's success, the art of forging industry partnerships, and the driving force that keeps innovation alive.   Sponsor for this episode… This episode is brought to you by Barrels Ahead. Barrels Ahead is a wine and craft marketing agency that propels organic growth by using a powerful combination of content development, Search Engine Optimization, and paid search. At Barrels Ahead, we know that your business is unique. That's why we work with you to create a one-of-a-kind marketing strategy that highlights your authenticity, tells your story, and makes your business stand out from your competitors. Our team at Barrels Ahead helps you leverage your knowledge so you can enjoy the results and revenue your business deserves. So, what are you waiting for? Unlock your results today! To learn more, visit barrelsahead.com or email us at hello@barrelsahead.com to schedule a strategy call.

Barry Waitte, the President, Founder, and Vintner at Tamber Bey Vineyards, has transitioned from a tech industry background at Apple and AOL to become a prominent figure in the wine world. As the President of the Oakville Winegrowers Association, who's also armed with a business degree from California Polytechnic State University-San Luis Obispo, he has extended his leadership prowess. Barry's narrative, enriched by his passion for endurance horse racing and polo, weaves together his equestrian pursuits with his winemaking journey, embodying a harmonious blend of innovation and ardor.   Here's a glimpse of what you'll learn:  Discover how the recent historic storms have reshaped the landscape of Napa Valley Barry unveils the meticulous preparations undertaken to effectively brace for a wet season Delve into the exciting developments at Tamber Bey Vineyards and the visionary leadership of Barry as the President of the Oakville Winegrowers Association Uncover the story behind Tamber Bey Vineyards' Pinot Noir offerings and learn how challenges like Covid-19 and wildfires have shaped their approach Dive deep into the essence of Mes Filles Vineyard Pinot Noir Barry shares the sensory experience of a well-crafted vintage with a strong sense of place, discussing the magic that makes each sip special Learn about Barry's motivations behind pursuing the art of crafting Pinot Noir, exploring the intricate process, and the satisfaction of collaborating with other wineries Delve into Tamber Bey's Radian Vineyard Pinot Noir, discussing wood treatment, case production, and its origin in the Sta. Rita Hills Barry introduces listeners to Tamber Bey's Pinot Noir from the UV Vineyard, sharing insights into its distinct characteristics and influences Uncover the deep connection between endurance horse racing, polo, and Barry Waitte's profound passion for both horses and winemaking   In this episode with Barry Waitte Step into the world of wine, weather, and passion with Barry Waitte of Tamber Bey Vineyards. Barry delves into the intriguing world of winemaking, sharing his insights on how historic storms and rain rejuvenate Napa Valley, his strategies to prepare for a wet season, and the latest developments at Tamber Bey. In today's episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks and Bianca Harmon are joined by Barry Waitte, President, Founder, and Vintner at Tamber Bey Vineyards. Join us for a sip of knowledge as we explore the nuances of Pinot Noir, from Mes Filles Vineyard to Radian Vineyard, discussing how this varietal embodies terroir and crafting techniques. With tales of custom crush winemaking and a deep passion for horses, Barry's experiences paint a rich tapestry of dedication, innovation, and the love of the land.   Sponsor for this episode… This episode is brought to you by Barrels Ahead. Barrels Ahead is a wine and craft marketing agency that propels organic growth by using a powerful combination of content development, Search Engine Optimization, and paid search. At Barrels Ahead, we know that your business is unique. That's why we work with you to create a one-of-a-kind marketing strategy that highlights your authenticity, tells your story, and makes your business stand out from your competitors. Our team at Barrels Ahead helps you leverage your knowledge so you can enjoy the results and revenue your business deserves. So, what are you waiting for? Unlock your results today! To learn more, visit barrelsahead.com or email us at hello@barrelsahead.com to schedule a strategy call.  

Ryan Christiansen, President, and Head Distiller at Barr Hill by Caledonia Spirits, discovered his passion for fermentation through brewing beer at home. This fascination led him to open a home brewing store, but fate intervened when he met beekeeper, Todd Hardie. Their shared vision of infusing spirits with the essence of honey inspired Ryan to venture into distillation. A decade later, his dedication to working with bees and raw honey has yielded exceptional spirits, enriching cocktail culture and redefining the connection between agriculture and mixology.   Here's a glimpse of what you'll learn:  Ryan shares his journey into the spirits industry The state of the bee population in Vermont and the distillery's efforts to support pollinator habitats Ryan discusses the technical aspects of distilling gin and vodka from honey The unique approach that differentiates them from traditional honey producers and distilleries A spotlight on Barr Hill Vodka, its production process, and the mission connecting cocktail culture to agriculture The flavor profile sought in honeys used for Barr Hill Gin and how they choose the correct honey for the distillation process The Bee's Knees Week and Bee the Change and their efforts to promote pollinator habitat in visible locations Insights into Barr Hill's barrel cooperage and the aging process of barrel gin Understanding where honey comes into play during the gin-making process The journey from beekeeping to rye farming and the process of crafting whiskey Reflections on the growth of Barr Hill and Caledonia Spirits, and lessons learned along the way A glimpse into the unique Kingdom Strength Tom Cat   In this episode with Ryan Christiansen We sit down with Ryan Christiansen of Barr Hill, a Vermont distillery known for crafting exceptional spirits from honey. Ryan takes us on a journey into the spirits industry and shares his passion for beekeeping and sustainable practices. We delve into the technical aspects of distilling their unique gin and vodka, exploring how honey plays a central role in the process.  In today's episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks and Bianca Harmon are joined by Ryan Christiansen, the President & Head Distiller of Barr Hill by Caledonia Spirits. Discover the flavor profiles they seek in their spirits and how they differentiate themselves from other distilleries and honey producers. We also explore their dedication to supporting the bee population in Vermont and their partnership with "Bee the Change" to promote pollinator habitats. From their acclaimed Barr Hill Vodka to the intriguing Tom Cat Gin, learn about the innovative approach and meticulous craft behind Barr Hill's offerings. We'll also gain insights into the journey from beekeeping to rye farming, witnessing the growth of Barr Hill and Caledonia Spirits, and Ryan's reflections on the path taken.   Sponsor for this episode… This episode is brought to you by Barrels Ahead. Barrels Ahead is a wine and craft marketing agency that propels organic growth by using a powerful combination of content development, Search Engine Optimization, and paid search. At Barrels Ahead, we know that your business is unique. That's why we work with you to create a one-of-a-kind marketing strategy that highlights your authenticity, tells your story, and makes your business stand out from your competitors. Our team at Barrels Ahead helps you leverage your knowledge so you can enjoy the results and revenue your business deserves. So, what are you waiting for? Unlock your results today! To learn more, visit barrelsahead.com or email us at hello@barrelsahead.com to schedule a strategy call.

Randy Detrick is the owner and winemaker of Blue Ridge Estate Vineyard and Winery in Saylorsburg, Pennsylvania. A former ski racer, Randy's journey into winemaking began when his wife sparked the idea of growing grapes on their farm during a trip to Italy. Taking a leap of faith, they embraced the wine business and made their dream come true. Now, their thriving vineyard stands as a testament to their passion and dedication. Randy also inspires others as a sought-after motivational speaker with his podcast, "Living On Purpose By Randy Detrick."   Here's a glimpse of what you'll learn:  Learn about how Randy and Tiffany founded Blue Ridge Winery and what inspired them to embark on this wine-making journey Blue Ridge Winery introduces a unique ancient wine preservation method by aging wine barrels underground Randy takes us on a journey through The Underground Experience at Blue Ridge Winery and discover how the wines themselves are an integral part of this immersive experience Explore how authenticity and atmosphere play a significant role and Randy shares what makes their winery stand out and how they create memorable moments beyond wine Aside from being a winery owner, Randy is a highly sought-after motivational speaker, and he shares some insights into his motivational journey Blue Ridge Winery The Godfather, Top 1% Wines in the World Get introduced to the enchanting Glitter Inspiration wines from Blue Ridge Winery Join us for a glimpse into Blue Ridge Winery, their wine cellar, and the unique underground room Randy discusses how Blue Ridge Winery navigated the challenges posed by the pandemic Find out what exciting projects and ventures Blue Ridge Winery has in store for the future Blue Ridge Winery in the landscape of wineries in the area Randy offers valuable advice for anyone aspiring to start their own winery   In this episode with Randy Detrick Randy Detrick of Blue Ridge Winery, shares his journey from founding the winery with Tiffany to becoming a sought-after motivational speaker. We'll learn about their ancient wine preservation technique, aging wine by burying barrels underground. Get ready to uncover the secrets behind The Underground Experience at Blue Ridge Winery, where wines and the experience blend seamlessly. From their Glitter Inspiration wines to the vision for a multi-generational winery, Randy offers valuable insights for aspiring winery entrepreneurs.  In today's episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks and Bianca Harmon are joined by Randy Detrick, Owner and Winemaker at Blue Ridge Estate Vineyard & Winery and a motivational speaker. Discover why Blue Ridge Winery stands out as a top-tier destination in the world of wines, as we discuss their pandemic adaptation, future projects, and their unique position within the winery landscape of Saylorsburg, Pennsylvania.   Sponsor for this episode… This episode is brought to you by Barrels Ahead. Barrels Ahead is a wine and craft marketing agency that propels organic growth by using a powerful combination of content development, Search Engine Optimization, and paid search. At Barrels Ahead, we know that your business is unique. That's why we work with you to create a one-of-a-kind marketing strategy that highlights your authenticity, tells your story, and makes your business stand out from your competitors. Our team at Barrels Ahead helps you leverage your knowledge so you can enjoy the results and revenue your business deserves. So, what are you waiting for? Unlock your results today! To learn more, visit barrelsahead.com or email us at hello@barrelsahead.com to schedule a strategy call.

Andre Crisp is the Co-Founder and CEO of Legend Napa Valley Custom Crush, Global Wine Brands, and The Crisp Family Foundation. From an early age, Andre had the privilege of immersing himself in the captivating ambiance of the wine country, often spending weekends with his family in this picturesque region. After a decade of remarkable experiences in the tech industry, Andre's innate connection to the world of wine beckoned him to set his sights on a new venture. Thus, he made the natural transition from Silicon Valley to the enchanting landscapes of Napa Valley, where he has resided for the past 15 years, nurturing his passion for winemaking. Beyond his accomplishments in the business world, Andre's dedication to philanthropy is a defining aspect of his character. This altruistic drive led to the establishment of The Crisp Family Foundation, through which Andre and his wife, Dr. Allison Crisp, strive to make a positive impact on the lives of others.   Here's a glimpse of what you'll learn:  Andre discusses his introduction to the wine industry and shares the story of how he established his presence in Napa Valley Andre explains the concept behind Legend Napa Valley's Custom Crush facility, the first winery located in Napa Valley from the south The episode highlights the unique feature of a hospitality center at a custom crush facility Andre emphasizes the importance of breaking down barriers and welcoming everyone in the wine industry  The discussion explores the challenges faced by wineries in addressing the misconception of being standoffish Andre shares insights into the unique challenges faced by a custom crush facility in managing diverse client needs Andre provides an example of how clients collaborate with Legend Napa Valley  Andre discusses how Legend Napa Valley assists individuals with brand ideas in bringing their wine concepts to life The conversation covers the services offered, including assistance with labeling, compliance, and proper licensings Andre sheds light on The Crisp Family Foundation and their philanthropic endeavors Andre shares his personal wine preferences   In this episode with Andre Crisp Andre Crisp of Legend Napa Valley shares his insights into the wine industry, his establishment in Napa Valley, and the vision behind the Legend Napa Valley Custom Crush Facility. Discover how Andre is breaking down barriers and promoting accessibility and inclusivity in Napa Valley wineries.  In today's episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks and Bianca Harmon are joined by Andre Crisp, Co-Founder and CEO of Legend Napa Valley, Global Wine Brands, and The Crisp Family Foundation. Dive into the challenges of a custom crush facility and explore the process of working with clients to bring their wine brand dreams to life. Andre also delves into the philanthropic efforts of The Crisp Family Foundation and shares his personal preferences when it comes to wine, emphasizing the importance of openness and inclusivity in the industry.   Sponsor for this episode… This episode is brought to you by Barrels Ahead. Barrels Ahead is a wine and craft marketing agency that propels organic growth by using a powerful combination of content development, Search Engine Optimization, and paid search. At Barrels Ahead, we know that your business is unique. That's why we work with you to create a one-of-a-kind marketing strategy that highlights your authenticity, tells your story, and makes your business stand out from your competitors. Our team at Barrels Ahead helps you leverage your knowledge so you can enjoy the results and revenue your business deserves. So, what are you waiting for? Unlock your results today! To learn more, visit barrelsahead.com or email us at hello@barrelsahead.com to schedule a strategy call.

Greg Jones is the CEO of Abacela Winery in Southern Oregon, renowned as both an atmospheric scientist and wine climatologist. With a background in Environmental Sciences and a Ph.D. from the University of Virginia, Greg has spent over 25 years studying the impact of weather and climate on grapevine growth and wine characteristics worldwide. He has authored numerous publications and served on various boards and associations in the wine industry. Greg's unique expertise and commitment to quality make him a visionary leader, driving Abacela Winery to new heights while honoring its legacy.   Here's a glimpse of what you'll learn:  Greg Jones shares the story behind Abacela Winery's inception, driven by his father's passion for growing grapes and making wine Discover the results of Abacela's varietal suitability study, which sheds light on why Southern Oregon is ideal for growing Tempranillo grapes Greg discusses the differences between Tempranillo grapes grown in the Umpqua Valley and the renowned Ribera del Duero region and their diverse range of 17 grape varieties He explores the impact of climate change on grape growing and how they embraced a climate-first approach in their wine production Learn about the innovative ways Abacela Winery and its vines have adapted to changing climatic conditions Learn about the Mission grape and grapevine layering Greg shares his vision and what he is most excited about for the future of Abacela Winery Explore the future of wine packaging, including Abacela's innovative solutions Learn about their exploration of the growing demand for low-alcohol wine options Greg reveals his thoughts on the ideal label designs for Abacela wines Gain insights into Abacela's future plans for hospitality, as Greg discusses their next steps in this area   In this episode with Greg Jones Professor Gregory V. Jones uncover the origins of Abacela, its mission to cultivate Tempranillo in America, and the varietal suitability study that led them to Southern Oregon. Discover the unique characteristics of Tempranillo in the Umpqua Valley compared to Ribera del Duero and learn how climate change is impacting grape growing.  In today's episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks is joined by Prof. Greg Jones, CEO of Abacela Winery and a world-renowned atmospheric scientist and wine climatologist. Get insights into the trials and adaptations that shaped Abacela's climate-first approach in wine production, including their exploration of low-alcohol options. Explore their innovative wine packaging solutions and get a glimpse into the future plans of Abacela Winery in terms of hospitality. Don't miss this engaging conversation with Prof. Greg Jones, where wine, climate, and passion intertwine to create exceptional vintages at Abacela.   Sponsor for this episode… This episode is brought to you by Barrels Ahead. Barrels Ahead is a wine and craft marketing agency that propels organic growth by using a powerful combination of content development, Search Engine Optimization, and paid search. At Barrels Ahead, we know that your business is unique. That's why we work with you to create a one-of-a-kind marketing strategy that highlights your authenticity, tells your story, and makes your business stand out from your competitors. Our team at Barrels Ahead helps you leverage your knowledge so you can enjoy the results and revenue your business deserves. So, what are you waiting for? Unlock your results today! To learn more, visit barrelsahead.com or email us at hello@barrelsahead.com to schedule a strategy call.

Jonathan Egan, a sixth-generation Egan, has taken on the momentous task of revitalizing his family's renowned business. In 2015, he emerged as the refounder of Egan's Irish Whiskey, a brand deeply rooted in history and tradition. The parent company, P. & H. Egan, was originally established in the year 1852 by Jonathan's ancestors, marking the inception of a legacy that spanned five generations. Situated in Tullamore, Ireland, the business thrived for decades under the stewardship of four successive generations until it encountered challenges leading to the voluntary administration of its whiskey operations in 1968. However, after a long period of hibernation, Egan's Whiskey resurfaced on the global stage in 2015, thanks to the combined efforts of Jonathan Egan, a resurrector, his distant cousin Maurice Egan, and the esteemed presence of John Ralph, a drinks industry expert, and close confidant. As a refounder, Jonathan embraced his family's whiskey heritage and traditions, breathing new life into the brand and pushing it forward into the modern era.   Here's a glimpse of what you'll learn:  Jonathan explains the history and heritage of Egan's Whiskey, which began in 1852 in Tullamore, Ireland, and shares his motivation for resurrecting the family business The changing landscape of Irish whiskey and how rarity drives premiumization Jonathan discusses the sourcing process of Egan's Whiskey from other distilleries. Explore the locations and methods used to find the base whiskey for Egan's blends Discover the measures taken by Egan's Whiskey to ensure consistency and continuity along the P. & H. Egan line Explore how Egan's Whiskey differentiates itself in a market filled with new and revived brands. Discover the unique qualities and characteristics that set Egan's Whiskey apart Exploring Egan's whiskey lineup, featuring Egan's Fortitude Whiskey Find out where whiskey enthusiasts can find Egan's Whiskey in the United States as Jonathan discusses the brand's distribution strategy Egan's Conviction Irish Whiskey, a tribute to Henry Egan Jonathan delves into the reasons behind the decision to move away from whiskey in 1968 How Egan's Irish Whiskey differentiates itself from Scotch and the strategies employed to stand out on US store shelves Jonathan provides a glimpse into the future, discussing upcoming expressions and limited editions from Egan's Whiskey   In this episode with Jonathan Egan We delve into the captivating story of Egan's Whiskey with Jonathan Egan, the driving force behind the brand's resurrection in 2015. Discover the origins of Egan's Whiskey, tracing back to its establishment in Tullamore, Ireland as P. & H. Egan in 1852. Explore the challenges and motivations that led Jonathan to revive his family's business and breathe new life into the iconic brand.  In today's episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks and Bianca Harmon are joined by Jonathan Egan, 6th Generation Brand Custodian and Refounder of Egan's Irish Whiskey. Gain insights into the sourcing process, consistency, and the legacy that Jonathan upholds in the production of Egan's Whiskey. Explore the unique positioning of Egan's in a competitive market and get a glimpse of exciting upcoming expressions and limited editions. Tune in to this captivating journey into the past, present, and future of Egan's Whiskey, a testament to heritage and passion in the world of Irish whiskey.   Sponsor for this episode… This episode is brought to you by Barrels Ahead. Barrels Ahead is a wine and craft marketing agency that propels organic growth by using a powerful combination of content development, Search Engine Optimization, and paid search. At Barrels Ahead, we know that your business is unique. That's why we work with you to create a one-of-a-kind marketing strategy that highlights your authenticity, tells your story, and makes your business stand out from your competitors. Our team at Barrels Ahead helps you leverage your knowledge so you can enjoy the results and revenue your business deserves. So, what are you waiting for? Unlock your results today! To learn more, visit barrelsahead.com or email us at hello@barrelsahead.com to schedule a strategy call.

Ken Lineberger is the President of Waters Edge Wineries, an innovative venture that offers a one-of-a-kind franchise model, allowing individuals to fulfill their aspirations of owning and operating their own winery. Together with his wife Angela Lineberger, Ken embarked on this extraordinary journey in 2004 when they established the first urban winery franchise, originally named "The Wine Tailor," in the picturesque Rancho Cucamonga, California. Pioneering a concept that encompassed all the essential elements of a traditional winery sans the vineyards, their visionary approach transformed into what is now known as Waters Edge Wineries—a thriving entity that continues to expand across the United States. Under Ken's insightful leadership, Waters Edge Wineries has flourished into a destination where wine enthusiasts can savor an extensive selection of over 50 distinct wines.   Here's a glimpse of what you'll learn:  Ken discusses the unique franchise model for Waters Edge Wineries in the wine industry. The criteria for becoming a part of the franchise system and the suitability of this model for wine businesses The logistics of distributing juice to each Waters Edge location, including the use of the "Flash Detente" thermovinification process Ken explains the process of developing Standard Operating Procedures for Waters Edge Wineries How the franchise model allows for intentional differences while retaining efficiency, and discussions on restaurants and wine selection Ken clarifies the distinction between Waters Edge Wineries' affiliates and franchises Factors that determine franchise territories for Waters Edge Wineries, such as population and legal considerations Ken describes the ideal client or prospect for someone interested in opening a Waters Edge Winery Exploring the bottling process at Waters Edge Wineries A snapshot of general location operations, staffing, and the winery tasting experience at Waters Edge Wineries Ken shares insights and advice based on his almost 20 years of experience in the industry. And addressing common misconceptions and clarifying concerns related to franchisees The diverse sourcing and wine lineup at Waters Edge Wineries   In this episode with Ken Lineberger Ken Lineberger of Waters Edge Wineries shares his deep-rooted passion for the wine industry and how it satisfies his insatiable curiosity. He unveils the unique franchise model developed by Waters Edge Wineries, discussing the criteria for becoming a part of this innovative system and explaining why the wine industry is particularly suitable for such a model. Ken also sheds light on the logistical process of distributing the juice to each location, highlighting the fascinating techniques used. In today's episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks and Bianca Harmon are joined by Ken Lineberger, the President at Waters Edge Wineries. He provides insights into the development of standard operating procedures (SOPs) and the delicate balance between maintaining distinctive franchise locations while upholding consistency and efficiency. We delve into the distinction between Waters Edge Wineries affiliates and franchises, exploring the factors that determine franchise territories and addressing legal considerations. Discover the ideal clients and prospects for opening a Waters Edge winery and gain valuable knowledge about bottling operations, staffing structures, and membership benefits. Lastly, Ken reflects on his two decades of experience and offers valuable advice to aspiring franchisees and winery entrepreneurs.   Sponsor for this episode… This episode is brought to you by Barrels Ahead. Barrels Ahead is a wine and craft marketing agency that propels organic growth by using a powerful combination of content development, Search Engine Optimization, and paid search. At Barrels Ahead, we know that your business is unique. That's why we work with you to create a one-of-a-kind marketing strategy that highlights your authenticity, tells your story, and makes your business stand out from your competitors. Our team at Barrels Ahead helps you leverage your knowledge so you can enjoy the results and revenue your business deserves. So, what are you waiting for? Unlock your results today! To learn more, visit barrelsahead.com or email us at hello@barrelsahead.com to schedule a strategy call.

Michael Honig is the President of Honig Vineyard & Winery. He embarked on his wine-selling journey in December of 1983 at the age of 21. Taking charge of the struggling family business at just 22 years old, he transformed it into a thriving success over the past 30 years. He is a leader in sustainable farming, chairing the development of a "Code of Sustainable Winegrowing Practices" in California. Additionally, he has been involved in innovative initiatives like training puppies to detect vine mealy bugs and reducing pesticide usage. Michael also serves on the boards of various organizations, including the Napa Valley Vintners Association, California Sustainable Winegrowing Alliance, and other notable organizations.   Here's a glimpse of what you'll learn:  Michael shares his experience of starting to sell wine at the age of 21 Honig Vineyard & Winery has become one of the frontrunners in the Sauvignon Blanc industry in Napa Valley. Their production focuses primarily on two varietals: Cabernet Sauvignon and Sauvignon Blanc. Michael discusses how the Honig brand has evolved over the years Michael explores the transformation of Sauvignon Blanc in their terroir and winemaking process He shares his thoughts on wine scores and ratings Discover the story behind the Honig Postcards and their role in connecting with wine enthusiasts Michael discusses the marketing strategies employed by Honig Vineyard & Winery Learn about their unique sustainable efforts, including the use of sniffer dogs and removing foils from packaging Michael shares an exciting upcoming project focused on preparing for the fourth generation at Honig Vineyard & Winery   In this episode with Michael Honig Michael Honig of Honig Vineyard & Winery shares the fascinating story behind their iconic brand. From Michael's early days of selling wine at the age of 21 to taking over the winery full-time, we delve into the evolution of the Honig brand and its domination in the Sauvignon Blanc industry in the heart of Napa Valley. In today's episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks and Bianca Harmon are joined by Michael Honig, the president of Honig Vineyard & Winery. Discover how their wines and terroir have evolved over the years, the impact of wine scores and ratings, their unique marketing strategies, sustainable efforts, and exciting projects on the horizon for the fourth generation.   Sponsor for this episode… This episode is brought to you by Barrels Ahead. Barrels Ahead is a wine and craft marketing agency that propels organic growth by using a powerful combination of content development, Search Engine Optimization, and paid search. At Barrels Ahead, we know that your business is unique. That's why we work with you to create a one-of-a-kind marketing strategy that highlights your authenticity, tells your story, and makes your business stand out from your competitors. Our team at Barrels Ahead helps you leverage your knowledge so you can enjoy the results and revenue your business deserves. So, what are you waiting for? Unlock your results today! To learn more, visit barrelsahead.com or email us at hello@barrelsahead.com to schedule a strategy call.

Jordan Kivelstadt, the Owner and Wayward Son at Kivelstadt Cellars & WineGarten is a prominent figure in the wine industry known for his innovative ideas and entrepreneurial spirit. With his journey beginning in 2006, Kivelstadt embarked on a career in winemaking, crafting wines for various clients and exploring different wine regions around the world. He established Free Flow Wines in 2009, a company that played a pivotal role in spearheading the wine on tap movement in the United States. After successfully growing Free Flow Wines from a small-scale operation to a team of 230 individuals, Kivelstadt sold the company and redirected his focus toward his own winery. With a strong commitment to family-owned values and a desire to build a scaled-up Sonoma Valley winery, he has dedicated himself to Kivelstadt Cellars and WineGarten while also engaging in consulting ventures on the side.   Here's a glimpse of what you'll learn:  Jordan shares his core values, which revolve around innovation, sustainability, and having fun He shares insights into the wine, highlighting the unique offerings of Kivelstadt Cellars and the WineGarten, a delightful wine garden experience for visitors He addresses the challenge of attracting visitors to the winery in an era where travel destinations have become more dispersed We explore the wines of Kivelstadt Cellars and delve into what makes them special Jordan provides insights into the differences between natural wines, minimal intervention wines, and biodynamic wines Jordan shares his experience and process of sourcing vineyards and grapes The challenges of scaling production and Jordan highlights the journey from "no man's land" to success The balance between direct-to-consumer and wholesale sales The importance of storytelling and authenticity in building a brand, sharing strategies, essential tools and channels, segmentation, and more His enthusiasm for the wines and a sneak peek into exciting projects and developments on the horizon for Kivelstadt Cellars   In this episode with Jordan Kivelstadt Jordan Kivelstadt of Kivelstadt Cellars & WineGarten delves into their unique wine garden experience, attracting visitors amidst dispersed travel destinations, the special qualities of their wines, and the distinctions between natural, minimal, and biodynamic wines. Jordan also shared insights on sourcing vineyards, scaling production, balancing direct-to-consumer and wholesale distribution, conveying his brand's story, and his excitement for current wine offerings. In today's episode of the Legends Behind The Craft podcast, Drew Thomas Hendricks is joined by Jordan Kivelstadt, Owner and Wayward Son at Kivelstadt Cellars & WineGarten, to explore his core values, unique approach to winemaking, and the challenges and successes he has encountered in the industry. We dive into the world of Kivelstadt Cellars and discover how Jordan is reshaping the wine industry with innovation, sustainability, and a renewed sense of fun.   Sponsor for this episode… This episode is brought to you by Barrels Ahead. Barrels Ahead is a wine and craft marketing agency that propels organic growth by using a powerful combination of content development, Search Engine Optimization, and paid search. At Barrels Ahead, we know that your business is unique. That's why we work with you to create a one-of-a-kind marketing strategy that highlights your authenticity, tells your story, and makes your business stand out from your competitors. Our team at Barrels Ahead helps you leverage your knowledge so you can enjoy the results and revenue your business deserves. So, what are you waiting for? Unlock your results today! To learn more, visit barrelsahead.com or email us at hello@barrelsahead.com to schedule a strategy call.

Eric Fullerton is the Owner and Associate Winemaker at Fullerton Wines. Born in California, his European upbringing ignited a passion for winemaking. A chance encounter in Germany introduced him to the world of wine, and he embarked on a journey of exploration and appreciation across Europe. Settling in Oregon 25 years ago, Eric was amazed by the quality of wines produced there. Today, he oversees cellar operations, nurtures the Ivy Slope Vineyard, and manages national sales efforts, all driven by his unwavering dedication to crafting exceptional wines. Alex Fullerton, Owner and Winemaker at Fullerton Wines, is a seasoned professional with a passion for winemaking. With a background in cellar work and a formal education in viticulture and enology, Alex combines practical expertise with scientific knowledge to create authentic, age-worthy wines that beautifully reflect the unique terroir of the Willamette Valley. His commitment to quality and love for the craft drive him to continuously push boundaries and deliver exceptional wine experiences.   Here's a glimpse of what you'll learn:  Eric and Alex talk about the founding of Fullerton Wines and what brought them from Europe to Oregon, specifically the Willamette Valley Explore the Three Otters Rosé Gain insights into the regions where the grapes for Fullerton Wines are sourced within the Willamette Valley Eric and Alex share more about their 2018 Lux Chardonnay Learn about the unique aspects of Oregon's Chardonnay production that set it apart from other regions Understand the methods employed by Fullerton Wines to ensure that all vineyards meet their specifications and standards Eric and Alex's insights into the historical evolution of the Willamette Valley as a prominent wine-producing region Explore the changing distribution strategies of Fullerton Wines Dive into the distinctive Pinot Noirs produced by Fullerton Wines from the 11 sub-appellations Eric and Alex talk about the Momtazi Vineyard Pinot Noir from the McMinnville AVA Learn about the sources of motivation for Eric and Alex and what excites them most about the next 10 years in the wine industry   In this episode with Eric and Alex Fullerton Eric Fullerton and Alex Fullerton of Fullerton Wines take us on a captivating journey through their founding of Fullerton Wines in the beautiful Willamette Valley. With their claim to fame being a collection of single vineyard Pinot Noir wines from each of the 11 sub-appellation, we explore the fascinating stories behind their wines. We learn about their transition from Europe to Oregon, Alex's motivations for pursuing economics and winemaking, and their family crest's influence on their label designs. Additionally, we delve into the landscape of the Willamette Valley, uncover the secrets of their acclaimed 2018 Lux Chardonnay, and gain valuable insights into Oregon's unique Chardonnay production. In today's episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks and Bianca Harmon are joined by Eric Fullerton and Alex Fullerton, owners of Fullerton Wines. Eric Fullerton is the Associate Winemaker and Alex Fullerton is the Winemaker. The discussion also covers their meticulous vineyard selection process, the evolution of the Willamette Valley over time, and the changing distribution strategies of Fullerton Wines, including their focus on direct-to-consumer sales and the opening of a new tasting room. Finally, we embark on a mouthwatering exploration of their exceptional Pinot Noir offerings, beginning with the Momtazi Vineyard from the McMinnville AVA, and conclude with a glimpse into the future as Eric and Alex share their motivation and excitement for the next 10 years. Their passion and vision for Fullerton Wines leave us inspired and eager to experience more.   Sponsor for this episode… This episode is brought to you by Barrels Ahead. Barrels Ahead is a wine and craft marketing agency that propels organic growth by using a powerful combination of content development, Search Engine Optimization, and paid search. At Barrels Ahead, we know that your business is unique. That's why we work with you to create a one-of-a-kind marketing strategy that highlights your authenticity, tells your story, and makes your business stand out from your competitors. Our team at Barrels Ahead helps you leverage your knowledge so you can enjoy the results and revenue your business deserves. So, what are you waiting for? Unlock your results today! To learn more, visit barrelsahead.com or email us at hello@barrelsahead.com to schedule a strategy call.

Janell Dusi, the fourth-generation owner, and winemaker at J Dusi Wines, leads the way in crafting exceptional wines at this boutique Paso Robles Zinfandel winery. As a female-owned and operated establishment, J Dusi Wines embraces Janell's expertise and vision. Janell's roots run deep in the world of winemaking, having been born and raised on the Dusi Vineyard, where her grandfather Dante imparted the old-world Italian winemaking traditions to her. The Dusi family's legacy in Paso Robles Wine Country dates back to the early 1920s, and Janell continues their heritage by upholding sustainable farming practices passed down by her great-grandparents.   Here's a glimpse of what you'll learn:  Janell tells us that she's a fourth-generation owner and winemaker; her great-grandparents immigrated from northern Italy and settled in Paso Robles. Janell shares her winemaking journey and the process behind creating J Dusi Wines. Discover when the inaugural vintage of J Dusi Wines was released Learn about the diverse range of varietals thriving in Paso Robles, and how the region's soil and topography contribute to their excellence Janell discusses their house style and the characteristics of J. Dusi's Zinfandel and other wines Explore how Janell's winemaking philosophy allows the vineyards to express themselves Janell introduces the exciting new vineyard project, the Paper Street Vineyard Learn about the evolution of Janell's wines over the years and the factors that have influenced their development Dive into the interplay between art, science, and passion in winemaking Janell discusses upcoming wine ventures and experiments she is looking forward to exploring Janell shares her vision for the future of Paso Robles and offers cautionary advice for the region's evolution   In this episode with Janell Dusi Janell Dusi, a fourth-generation owner, and winemaker, shares her captivating journey from her great grandparents' migration from Italy to Paso Robles, to her own winemaking process and the evolution of J Dusi Wines. Discover the diverse varietals in Paso Robles, the house style of Zinfandel, the influence of vineyards on flavor profiles, and the common denominator between their different wines.  In today's episode of the Legends Behind The Craft podcast, Drew Thomas Hendricks is joined by Janell Dusi, Owner and Winemaker at J Dusi Wines. Explore Janell's latest vineyard project, Paper Street Vineyard, and delve into the challenges and rewards of managing two brands. Learn about their harvests, the evolution of J Dusi wines over the years, and the delicate balance between art and science in winemaking. Janell also shares her excitement for future wine ventures and experiments, while discussing her motivation and what drives her passion. Finally, envision the changing landscape of Paso Robles over the next years and discover the cautionary advice that Janell wants to share with wine enthusiasts.   Sponsor for this episode… This episode is brought to you by Barrels Ahead. Barrels Ahead is a wine and craft marketing agency that propels organic growth by using a powerful combination of content development, Search Engine Optimization, and paid search. At Barrels Ahead, we know that your business is unique. That's why we work with you to create a one-of-a-kind marketing strategy that highlights your authenticity, tells your story, and makes your business stand out from your competitors. Our team at Barrels Ahead helps you leverage your knowledge so you can enjoy the results and revenue your business deserves. So, what are you waiting for? Unlock your results today! To learn more, visit barrelsahead.com or email us at hello@barrelsahead.com to schedule a strategy call.

Jeanette Tan, the founder of QB Winery Solutions, is a fractional CFO and an Advanced Certified QuickBooks ProAdvisor. With a passion for small winery profitability, Jeanette's expertise is dedicated exclusively to the wine industry. As the accountant for Kokomo Winery in Sonoma County, she worked alongside owners, office managers, and bookkeepers, teaching effective procedures and systems. Additionally, Jeanette contributes to the growth of the wine industry as a faculty member at Sonoma State Wine Business Institute, leading seminars and sharing her knowledge.   Here's a glimpse of what you'll learn:  Jeanette Tan tells us what it means to be a fractional CFO The common mistakes wineries make with QuickBooks How they supervise and teach wineries with their finances The Fundamental Five Course of QB Winery Solutions How wineries successfully pivoted to the online sales channel during lockdowns She talks about simplifying winery operations with manual integration and standard operating procedures (SOPs) She shares what it takes for wineries to effectively utilize QuickBooks Jeanette shares their membership benefits and the most popular video in their library The emerging trends in winery financials and industry health post-COVID The key performance indicators (KPIs) that are recommended for wineries and the metrics they should aim for Jeanette tells us the improvements she would like to see with QuickBooks   In this episode with Jeanette Tan Jeanette shares her journey from Maui to Sonoma County and how she transitioned from her previous career to become a trusted financial advisor for wineries. We delve into common mistakes wineries make with QuickBooks, the essential components for wineries to effectively utilize QuickBooks as a vertical solution, and the tools and integrations necessary to simplify winery operations.  In today's episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks and Bianca Harmon are joined by Jeanette Tan, Founder and Consulting CFO for boutique wineries profitability using QuickBooks at QB Winery Solutions, to discuss the unique role of a fractional CFO in the wine industry. We also delve into the membership benefits QB Winery Solutions offers, her amazing team, emerging financial trends in the wine industry post-COVID, and the recommended key performance indicators for wineries. Lastly, Jeanette discusses her motivation and excitement for the industry.   Sponsor for this episode… This episode is brought to you by Barrels Ahead. Barrels Ahead is a wine and craft marketing agency that propels organic growth by using a powerful combination of content development, Search Engine Optimization, and paid search. At Barrels Ahead, we know that your business is unique. That's why we work with you to create a one-of-a-kind marketing strategy that highlights your authenticity, tells your story, and makes your business stand out from your competitors. Our team at Barrels Ahead helps you leverage your knowledge so you can enjoy the results and revenue your business deserves. So, what are you waiting for? Unlock your results today! To learn more, visit barrelsahead.com or email us at hello@barrelsahead.com to schedule a strategy call.

Jill Osur, a visionary and luminary in the spheres of political fundraising, the Special Olympics, and entrepreneurship, derives inspiration from her athletic background and unwavering dedication to empowering women. As the founder and CEO of Teneral Cellars, Jill employs her leadership prowess honed through her former tenure as a UC Berkeley softball player to surmount challenges and shape her distinctive style. Driven by a profound desire to elevate women and instigate profound transformation, Jill's guiding principles have steered her path, propelling her from a shrewd political fundraiser to a marketing maven at Special Olympics Northern California and Nevada and ultimately leading her to forge her entrepreneurial journey. Jill's indomitable spirit has fostered the birth of various consumer product enterprises and ventures that embody the ethos of "doing well by doing good." Previously, as the co-founder and director of a prominent winery group based in California, Jill took the bold step of establishing Teneral Cellars, a groundbreaking digital winery, in the year 2020. Teneral Cellars epitomizes Jill's conviction that wine can serve as a conduit for transformation, becoming a catalyst for gender parity and social justice, not only within the wine industry but also within the fabric of our broader culture.   Here's a glimpse of what you'll learn:  Jill Osur is the founder and CEO of Teneral Cellars Jill is an avid consumer and has wanted to be in the wine industry since college She puts conversation starters on the back of every bottle to open conversations and guide people to take tangible actions Fighting for women's fundamental human rights should not be a political issue Teneral Cellars is owned and operated by women, with vendors and suppliers that are women and minority-owned businesses She aims to create real conversations about real issues Introducing Women's Health Collection labels to emphasize the importance of women's health in communities Teneral Cellars' wines are sustainably farmed and use a women-owned technology called “Tastry” to test 248 million pallets Utilizing corporate wine experiences, event marketing, and corporate gifting to get the brand out The brand resonates across all age groups, but women 54 to early 60s are the top consumers She advises listeners to listen to your gut and be true to yourself   In this episode with Jill Osur In this episode with Jill Osur, Jill shares her inspiring journey into the wine industry and how she is using her business to fight for gender and racial justice. Find out why Jill chose a dragonfly logo for Teneral Cellars. Jill shares why it's important to use your voice and power to create a more equitable world for all and how companies can harness their power for good to taking action on issues that matter. In today's episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks and Bianca Harmon are joined by Jill Osur. Jill Osur is the founder and CEO of Teneral Cellars. Jill shares her marketing strategies for getting her brand out digitally by running ads, having virtual wine experiences, event marketing, corporate gifting, and worthy-case marketing.   Sponsor for this episode… This episode is brought to you by Barrels Ahead. Barrels Ahead is a wine and craft marketing agency that propels organic growth by using a powerful combination of content development, Search Engine Optimization, and paid search. At Barrels Ahead, we know that your business is unique. That's why we work with you to create a one-of-a-kind marketing strategy that highlights your authenticity, tells your story, and makes your business stand out from your competitors. Our team at Barrels Ahead helps you leverage your knowledge so you can enjoy the results and revenue your business deserves. So, what are you waiting for? Unlock your results today! To learn more, visit barrelsahead.com or email us at hello@barrelsahead.com to schedule a strategy call.

Nick Buzzell is the Chairman & CEO of NBTV, Spirits Network, and Golf Nation. As a platform that was established in 2019, Spirits Network fosters connectivity with spirits experts and enthusiasts through shoppable streaming video content that can be used on any device. Members can further enjoy exploring the world of spirits with access to exclusive products, gifts, and experiences from the leading players in the spirits industry.   Here's a glimpse of what you'll learn:  Nick Buzzell is the Chairman & CEO of NBTV, Spirits Network, and Golf Nation Spirits Network is a destination for the best of curated content in spirits, wine, and gold Visual storytelling is key to differentiate products and engage customers through TV devices Working with smaller winemakers and distillers to unlock stories and get them out to the market Partnering with famous people that promotes his cocktail content Craft distilleries can get onto the Spirits Network by creating a brand channel and distribution plan Spirits Network enables customers to ship locally or to retail partners in major markets Focus on brand building and storytelling to make sure your product stands out in the market Distribution is complex but multi-scale distribution is enough to get started Geo-targeting capabilities is available for limited time offerings Growing network by acquiring customers, creating, and working with brands, storytellers, and talent   In this episode with Nick Buzzell In this episode with Nick Buzzell, Nick discusses NBTV Studios and its structure. He explains how NBTV Channels is a media company with a platform for video commerce, and Spirits Network and Golf Nation are two channels on the platform featuring stories about the world's greatest spirits producers and lifestyle entertainment for gold enthusiasts.  Nick Buzzell is the Chairman & CEO of NBTV, Spirits Network, and Golf Nation, Nick emphasizes visual storytelling as an important factor in crafting a successful presence and maintaining authenticity. He focuses on how Spirits Network works with small winemakers and distillers to tell their stories through content such as Whiskey Wednesday, where one of his Spirits experts hosts a tasting-type format making cocktails. In today's episode of the Legends Behind The Craft podcast, Drew Thomas Hendricks is joined by Nick Buzzell, Nick Buzzell is the Chairman & CEO of NBTV, Spirits Network, and Golf Nation. Nick outlines the costs that is involved in creating content for distribution on OTT streaming platforms such as Spirits Network, and provides advice on how to maximize ROI by targeting specific locations and offering limited-time offerings. He also shares his opinion on how AI content is impacting the industry, but emphasizes the need for authentic storytelling and visuals to maintain authenticity.    Sponsor for this episode… This episode is brought to you by Barrels Ahead. Barrels Ahead is a wine and craft marketing agency that propels organic growth by using a powerful combination of content development, Search Engine Optimization, and paid search. At Barrels Ahead, we know that your business is unique. That's why we work with you to create a one-of-a-kind marketing strategy that highlights your authenticity, tells your story, and makes your business stand out from your competitors. Our team at Barrels Ahead helps you leverage your knowledge so you can enjoy the results and revenue your business deserves. So, what are you waiting for? Unlock your results today! To learn more, visit barrelsahead.com or email us at hello@barrelsahead.com to schedule a strategy call.

Brandon Amoroso is the Founder and Head of Shopify Plus agency Electriq Marketing. Under his leadership, the company grew to a team of 45 employees within three years, before it was acquired by DRINKS.com in April 2022. Brandon also earned coveted certifications in the DTC field such as Shopify Plus, Klaviyo Elite, Attentive Pioneer, Okendo Platinum, and more; including the prestigious Recharge Innovative Partner of the Year honor.   Here's a glimpse of what you'll learn:  Brandon Amoroso is the Founder and CEO of Electriq Marketing Brandon shares how he is solely focused on improving customer retention He shares his 3-step process, which are: audit, proposal, 30/60/90 day plan He empowers team members to scale their departments How he manages his biggest departments, which are: Email, SMS, and Web Design development Niched down into wine & spirits industry through DRINKS.com Utilizing Shopify Plus as their only real-time tax and compliance solution for wineries and retailers Split up transactional communications between one-short customers and subscription customers Utilizing data from quizzes and surveys to personalize experience Retargeting and remarketing through Shopify Plus   In this episode with Brandon Amoroso In this episode with Brandon Amoroso, Brandon shares his story about being an accidental owner and shares how he grew Electriq Marketing from two to fifty people, along with the customer retention process he created to increase customer lifetime value. Brandon Amoroso is the Founder and CEO of Electriq Marketing, Brandon discusses how he was able to manage his two biggest departments, which are email/SMS, and website design development, which are both key drivers for customer retention. He talks about the steps involved in his customer retention process including an audit, a proposal, and 30/60/90 day plans to generate ROI. In today's episode of the Legends Behind The Craft podcast, Drew Thomas Hendricks is joined by Brandon Amoroso, Brandon Amoroso is the Founder and CEO of Electriq Marketing. He explains why their agency does not focus on Facebook ads due to its algorithm complexity. As part of their acquisition by DRINKS.com, they are now working with a larger number of wineries and modernizing alcohol e-commerce. He shares how wineries can use Shopify Plus and Klaviyo to better their customer experiences. This includes integrating with legacy POS systems, using Shopify's POS solution, unified customer review, retargeting and remarketing customers, using push notifications and direct mail, and AI personalized video messages via email or SMS to increase engagement.   Sponsor for this episode… This episode is brought to you by Barrels Ahead. Barrels Ahead is a wine and craft marketing agency that propels organic growth by using a powerful combination of content development, Search Engine Optimization, and paid search. At Barrels Ahead, we know that your business is unique. That's why we work with you to create a one-of-a-kind marketing strategy that highlights your authenticity, tells your story, and makes your business stand out from your competitors. Our team at Barrels Ahead helps you leverage your knowledge so you can enjoy the results and revenue your business deserves. So, what are you waiting for? Unlock your results today! To learn more, visit barrelsahead.com or email us at hello@barrelsahead.com to schedule a strategy call.

Scott Yeates established Mythology Distillery out of his passion for spirits, producing, and bringing people together. The idea came to him while he was on a ski trip in Haines, AK, and he saw potential in creating a premium spirits brand that fosters shared experiences. Scott is in charge of Mythology Distillery's vision, expansion, and branding, while also taking part in the spirits production. Before SW Development Group, Scott was involved in the design and building of several market-rate commercial and multifamily properties. As President of SW Development, he has been responsible for the creation of more than 600 units of affordable housing in Colorado. Chris Ritenour is the Head Distiller at Mythology Distillery and has a great appreciation for the history and craftsmanship of distillation and blending. His journey began with an interest in absinthe, but soon expanded to encompass gins, brandies, and whiskeys. Hailing from Indiana, Chris ventured back to the Midwest to start his career at Blaum Bros. Distilling Company. His work earned the company national recognition, leading him to his next role at Doc Porter's Distillery in North Carolina. In 2019, he joined the team at Mythology to lead their production.   Here's a glimpse of what you'll learn:  Scott Yeates is the Founder and President at Mythology Distillery Chris Ritenour is the Head Distiller at Mythology Distillery This is a special tasting episode of Legends Behind The Craft Scott was inspired to start Mythology Distillery after a ski trip in Alaska Chris has been professionally distilling for 9 years and previously worked in corporate transportation They plan to create something unique that reflects their location in Colorado The blending process takes different components and creates something interesting How the population is receptive to craft brands Purchased a former brewer in Steamboat Springs to consolidate production operations Incorporating natural humidity through earth and floor and sonic waves to activate whiskey inside the barrels Blending allows for the creation of a new product from existing components Collaborative effort with different wineries and local craft breweries Creating products that represent the Rocky Mountain region   In this episode with Scott Yeates & Chris Ritenour In this episode with Scott Yeates & Chris Ritenour, Scott & Chris discusses their passion for whiskey distillation, how they started their craft gin brand, and its collaboration with the Denver Botanic Gardens. How Mythology Distillery's unique blending process enables them to create a new product from existing components? Scott Yeates is the Founder and President of Mythology Distillery and Chris Ritenour is the Head Distiller of Mythology Distillery. Scott and Chris shares their stories before they joined the industry and tasted through some of their spirits while chatting about how Mythology came to be and where it's going. In today's episode of the Legends Behind The Craft podcast, Drew Thomas Hendricks and Bianca Harmon are joined by Scott Yeates and Chris Ritenour for a special tasting episode, Scott is the Founder and President of Mythology Distillery and Chris Ritenour is the Head Distiller of Mythology Distillery. They share their insights on craft distilleries that produce digestifs and apertifs, as well as a unique spirit made from sap. Tune in to this episode as Scott and Chris and learn the art of barrel-aging whiskey, including experimenting with different barrels to create high-quality spirits that capture the essence of the Rocky Mountain region!   Sponsor for this episode… This episode is brought to you by Barrels Ahead. Barrels Ahead is a wine and craft marketing agency that propels organic growth by using a powerful combination of content development, Search Engine Optimization, and paid search. At Barrels Ahead, we know that your business is unique. That's why we work with you to create a one-of-a-kind marketing strategy that highlights your authenticity, tells your story, and makes your business stand out from your competitors. Our team at Barrels Ahead helps you leverage your knowledge so you can enjoy the results and revenue your business deserves. So, what are you waiting for? Unlock your results today! To learn more, visit barrelsahead.com or email us at hello@barrelsahead.com to schedule a strategy call.

Jess Wade is the owner and winemaker for Topophilia Wine Company, Jess who was born and raised in Sonoma County, and comes from a family of chefs. His mom has been employed in some of the area's popular eateries and his father has been supplying them with handmade pasta through his Wine Country Pasta for many years. Growing up, Wade was often found in the kitchen, and it appears this experience led him to a career in winemaking. Before that, however, he had to learn that banking and city life were not for him. Wade began working in a bank in high school and when he graduated, he moved to the city for college, believing that he was leaving his small-town life behind.   Here's a glimpse of what you'll learn:  Jess Wade is the Owner and Winemaker of Topophilia Wine Company Topophilia means, “Love of Place” and was founded by Jess while living in New Zealand The unique business model of taking advantage of any situation that comes your way and taking every single meeting His creative approach to making money, such as selling reclaimed bricks from a house in Napa How he started with small production Rosé and Pinot Noir wines to generate cash flow Leveraging hospitality connections to sell his first vintage, and ship wine to customers across the country Corporate virtual tastings were offered for groups that are unable or unwilling to travel Topophilia Wines is a brand that focuses on creating a sense of place and hospitality The majority of his customers come from word-of-mouth referrals Creating a new business venture, Tagline, with his partner Gianna Fugazi   In this episode with Jess Wade In this episode with Jess Wade, Jess explains how Topophilia means, “Love of Place”, and how he was able to take advantage of every opportunity thrown his way to build his business. How did Topophilia Wines Company leverage its hospitality connections to sell its wines during the pandemic? Jess Wade is the Owner and Winemaker of Topophilia Wines Company in Sonoma County. Jess shares his inspiring story of overcoming obstacles with hard work and dedication since childhood on a ranch and the journey from 160-170 cases to almost a thousand cases per year. In today's episode of the Legends Behind The Craft podcast, Drew Thomas Hendricks is joined by Jess Wade, Jess Wade is the Owner and Winemaker of Topophilia Wines Company. He talks about quality over quantity when it comes to wine production and virtual tastings during the pandemic.  Tune in to this episode as Jess shares his motivation for keeping going and his unbelievable hustle story!   Sponsor for this episode… This episode is brought to you by Barrels Ahead. Barrels Ahead is a wine and craft marketing agency that propels organic growth by using a powerful combination of content development, Search Engine Optimization, and paid search. At Barrels Ahead, we know that your business is unique. That's why we work with you to create a one-of-a-kind marketing strategy that highlights your authenticity, tells your story, and makes your business stand out from your competitors. Our team at Barrels Ahead helps you leverage your knowledge so you can enjoy the results and revenue your business deserves. So, what are you waiting for? Unlock your results today! To learn more, visit barrelsahead.com or email us at hello@barrelsahead.com to schedule a strategy call.

Bartholomew Broadbent is the CEO of Broadbent Selections, Bartholomew has been widely recognized for his influence on the US wine market. Decanter Magazine named him one of the fifty most influential people in the wine world in 1997 and IntoWine.com ranked him 48th in the Top 100 Most Influential People in the US Wine Industry in 2013. He is a frequent speaker at major wine festivals, such as the Food & Wine Classic in Aspen where he was the Reserve Tasting Director for 25 years. Bartholomew's lectures have taken him around the globe with Viking, Cunard, Crystal, Silversea, and Regent Seven Seas. He was the Wine Guy for KFOG radio in San Francisco, and he currently hosts Wine Wednesdays on Viking TV. Bartholomew resides in Virginia with his wife and two children.   Here's a glimpse of what you'll learn:  Bartholomew Broadbent is the Founder and CEO of Broadbent Selections In 1996, Bartholomew started his own company, Broadbent Selections The wine business has evolved culturally over the last 25-30 years Natural winemaking a comeback with lower alcohol and natural fermentation Canned wines are perfect for concerts, camping trips, and other outdoor activities His experiences with his role of judging wine Social media has changed the way wines are discovered and shared Consumers' opinion is now equally important as that of wine writers Madeira was the biggest-selling wine until prohibition when it was relaunched in 1989   In this episode with Bartholomew Broadbent In this episode with Bartholomew Broadbent, Bartholomew talks about his journey in the industry over the past 30 years, including corporate changes and shifts toward natural wines. How has the wine industry changed over the years? Bartholomew Broadbent is the Founder and CEO of Broadbent Selections. Bartholomew talks about his time as a judge for wine competitions around the world and how the criteria for judging have changed over time. In today's episode of the Legends Behind The Craft podcast, Drew Thomas Hendricks is joined by Bartholomew Broadbent, Bartholomew Broadbent is the Founder and CEO of Broadbent Selections. Bartholomew delves into Madeira, a Portuguese fortified wine that has been made for centuries, it's unique process includes heating barrels of wine, four types of Madeira from dry to sweet, labels often hand-painted with a retro feel that resonates with younger generations, and its high acidity which makes it refreshing and versatile.   Sponsor for this episode… This episode is brought to you by Barrels Ahead. Barrels Ahead is a wine and craft marketing agency that propels organic growth by using a powerful combination of content development, Search Engine Optimization, and paid search. At Barrels Ahead, we know that your business is unique. That's why we work with you to create a one-of-a-kind marketing strategy that highlights your authenticity, tells your story, and makes your business stand out from your competitors. Our team at Barrels Ahead helps you leverage your knowledge so you can enjoy the results and revenue your business deserves. So, what are you waiting for? Unlock your results today! To learn more, visit barrelsahead.com or email us at hello@barrelsahead.com to schedule a strategy call.

Angela Zuba is the owner of Waters Edge Winery & Bistro in Kalispell, Montana. Angela Zuba is the driving force behind operations, bringing a wealth of business acumen and a broad understanding of wine and food cultures from around the world. Combined with Trevor's expertise in fine dining and enthusiasm for customer service, guests of the Winery can enjoy an unforgettable experience.   Here's a glimpse of what you'll learn:  Angela Zuba is the owner of Waters Edge Winery & Bistro Waters Edge is a franchise model that allows for customization to local demographics The collective has distribution and sourcing networks for procuring grapes from around the world What is thermal vinification? Experimenting with different grape varieties from around the world Sourcing suppliers and marketing, as long as branding standards are followed Using social media to gain followers and customers before opening The challenges of shipping wine, including costs, potential damage, and temperature concerns Her emphasis on the hustle and hard work for success in the wine business   In this episode with Angela Zuba In this episode with Angela Zuba, Angela discusses the importance of accessibility and the unique business model of Waters Edge Winery as a boutique cooperative franchise. How Waters Edge Winery offers unique wines and food styles that cater to its local customer base? Angela Zuba is the owner of Waters Edge Winery & Bistro in Kalispell, Montana. Angela talks about how they teach their franchisees how to produce wine commercially in an urban environment, making the process efficient and waste-free. In today's episode of the Legends Behind The Craft podcast, Drew Thomas Hendricks and Bianca Harmon are joined by Angela Zuba, Angela Zuba is the owner of Waters Edge Winery & Bistro in Kalispell, Montana. Angela emphasizes hustling and working hard in the wine business while staying relevant and constantly thinking ahead. She advises other wineries to keep social media real by being themselves and showing their rough side.   Sponsor for this episode… This episode is brought to you by Barrels Ahead. Barrels Ahead is a wine and craft marketing agency that propels organic growth by using a powerful combination of content development, Search Engine Optimization, and paid search. At Barrels Ahead, we know that your business is unique. That's why we work with you to create a one-of-a-kind marketing strategy that highlights your authenticity, tells your story, and makes your business stand out from your competitors. Our team at Barrels Ahead helps you leverage your knowledge so you can enjoy the results and revenue your business deserves. So, what are you waiting for? Unlock your results today! To learn more, visit barrelsahead.com or email us at hello@barrelsahead.com to schedule a strategy call.

Adam Spiegel, a native of San Francisco, is the (Re)Founder & Whiskey maker of Corning & Company. Established prior to the Prohibition era, the company was (Re)founded to provide high-quality and accessible whiskey. Adam also established Sonoma Distilling Company in 2010, one of the earliest distilleries in Sonoma County's wine country and among the first 200 distilleries in the U.S. He utilizes old-world techniques and crafts whiskey from local grains (usually within 100 miles of the distillery) using traditional Cognac-style pot stills, pre-industrial age American Whiskey, and Scottish techniques. Corning & Company's portfolio of brands includes Sonoma Distilling Company, Old Quaker, and Pond Fork.   Here's a glimpse of what you'll learn:  Adam Spiegel is the (Re)Founder & Whiskey maker of Corning & Company How Adam shifted from finance to distilling after being laid off in 2008 Becoming a master blender and distiller who is passionate about his work Emphasizing the celebratory aspect of whiskey and having special bottles for memorable occasions Sonoma Whiskey's pivot to virtual tastings and exclusive club for limited releases Experimenting with different woods for distilling whiskey and spirits Navigating challenges and growing pains in the whiskey industry   In this episode with Adam Spiegel  In this episode with Adam Spiegel, Adam discusses his transition from finance to distilling and how he got started in the industry. How did Corning and Company navigate through the challenges when starting a distillery? Adam Spiegel is the (Re)Founder & Whiskey maker of Corning & Company, Adam shares his passion for being a master blender and distiller which he has been doing for 14 years.  In today's episode of the Legends Behind The Craft podcast, Drew Thomas Hendricks and Bianca Harmon are joined by Adam Spiegel the (Re)Founder & Whiskey maker of Corning & Company. Adam talks about how he transitioned from being a grappa maker to becoming a master distiller through knowledge and experience. He talks about celebrating and creating memories with whiskey especially during the holiday season. He discusses the challenges of selling alcohol in different states, and how they plan to continue expanding their network and promoting their brand through tastings and events.   Sponsor for this episode… This episode is brought to you by Barrels Ahead. Barrels Ahead is a wine and craft marketing agency that propels organic growth by using a powerful combination of content development, Search Engine Optimization, and paid search. At Barrels Ahead, we know that your business is unique. That's why we work with you to create a one-of-a-kind marketing strategy that highlights your authenticity, tells your story, and makes your business stand out from your competitors. Our team at Barrels Ahead helps you leverage your knowledge so you can enjoy the results and revenue your business deserves. So, what are you waiting for? Unlock your results today! To learn more, visit barrelsahead.com or email us at hello@barrelsahead.com to schedule a strategy call.

Gareth Moore is the CEO of Virginia Distillery, continuing the work of his father George with the production of American Single Malt. Additionally, Moore serves as Principal at Adelphi Capital, a middle-market merchant banking business in DC. He is also President of the Virginia Distillers Association and sits on the DISCUS Craft Advisory Council and other boards. Moore holds a BA from Boston College and an MBA from Georgetown University.   Here's a glimpse of what you'll learn:  Gareth is the CEO of Virginia Distillery Co. The company was founded by Gareth's father, who had a passion for single malts despite being Irish The Virginia Highland Whiskey series is their primary product made by blending American silver malt with Scottish single malt Labeling the exact blending ratio is challenging due to the blending process Marketing experts advised against releasing unaged whiskey as it may be perceived as moonshine Weather and humidity can have a positive effect on aging whiskey Challenges in ramping up production include building the distillery, fine-tuning stills, and aging patience Courage and Conviction American Single Malt launched in April 2020 during the global pandemic Hospitality plays a role in reinforcing the brand experience Focus on providing unique and hands-on experience for visitors Challenges with control state regulations, but the progress made with commission structure   In this episode with Gareth Moore In this episode with Gareth Moore, Gareth describes the challenges of ramping up production and distribution while building a distillery, fine-tuning skills, and navigating supply chains despite launching a new product during the pandemic. How did Gareth Moore's Virginia Distillery pivot and continuedly to be successful during and after the global pandemic? Gareth Moore is the CEO of Virginia Distillery Co., Gareth shares the fascinating legacy of his father, who founded the company with a passion for single malts and a desire to create the next great American whiskey. In today's episode of the Legends Behind The Craft podcast, Drew Thomas Hendricks is joined by Gareth Moore, Gareth is the CEO of Virginia Distillery Co., and he shares the fascinating legacy of his father, who founded the company with a passion for single malts and a desire to create the next great American whiskey    Sponsor for this episode… This episode is brought to you by Barrels Ahead. Barrels Ahead is a wine and craft marketing agency that propels organic growth by using a powerful combination of content development, Search Engine Optimization, and paid search. At Barrels Ahead, we know that your business is unique. That's why we work with you to create a one-of-a-kind marketing strategy that highlights your authenticity, tells your story, and makes your business stand out from your competitors. Our team at Barrels Ahead helps you leverage your knowledge so you can enjoy the results and revenue your business deserves. So, what are you waiting for? Unlock your results today! To learn more, visit barrelsahead.com or email us at hello@barrelsahead.com to schedule a strategy call.

After leaving the US Army and moving to New York City, Tyzok Wharton discovered a passion for craft beverages and their culinary counterparts. In 2005, he moved to San Francisco and began his winemaking career. In 2010, he helped launch Bluxome Street Winery and in 2016 he relocated to Denver to join the Carboy Winery family. As the Director of Winemaking and head winemaker, Tyzok draws on his artisan and foodie inclinations, Army-trained logistical eye, and extensive experience with optimal fruit sourcing to create the most palate-pleasing and food-friendly wines in Colorado.   Here's a glimpse of what you'll learn:  Tyzok is the director of winemaking and head winemaker of Carboy Winery Carboy's Teroldego named the wine of the year for 2022 Tyzok's attraction to wine startups and the challenges they present Balancing hospitality and winemaking is a challenge Sustainable and cost-saving benefits of using wine on tap Carboy Vineyard's focus on growing into their current locations before exploring new vineyard opportunities   In this episode with Tyzok Wharton In this episode with Tyzok Wharton, Tyzok talks about his journey into winemaking. What is Carboy Winery's unique license as a restaurant vineyard and how do they balance winemaking? Tyzok Wharton is the Director of Winemaking and Head Winemaker at Carboy Winery, he discusses everything from the use of Teroldego grapes in their wine to Tyzok's journey into winemaking. His experience shifted from San Francisco to Colorado and adjusting to working with cold hearty hybrids.  In today's episode of the Legends Behind The Craft podcast, Drew Thomas Hendricks is joined by Tyzok Wharton the Director of Winemaking and Head Winemaker at Carboy Winery. He talks about the challenges and rewards of running a startup winery, specifically Carboy Winery in Colorado. Carboy Winery has moved into the seltzer category with its Cold Vines line, which uses surplus Aromella grapes as a base for four different flavors.    Sponsor for this episode… This episode is brought to you by Barrels Ahead. Barrels Ahead is a wine and craft marketing agency that propels organic growth by using a powerful combination of content development, Search Engine Optimization, and paid search. At Barrels Ahead, we know that your business is unique. That's why we work with you to create a one-of-a-kind marketing strategy that highlights your authenticity, tells your story, and makes your business stand out from your competitors. Our team at Barrels Ahead helps you leverage your knowledge so you can enjoy the results and revenue your business deserves. So, what are you waiting for? Unlock your results today! To learn more, visit barrelsahead.com or email us at hello@barrelsahead.com to schedule a strategy call.

Adam Rudolph is the Regional VP of Sales of SLRRRP. He has been in sales for over 10 years. Most of that experience took place in the Domestic, Craft Beer, and Wine Industries. He has acquired proficient territory management, product knowledge, and new product launching through this experience. He was promoted in this industry due to his hard work, creativity, and salesmanship. He was able to grow his territory and business exponentially through new product distribution, samplings, and taking market share from his main competitors in the surrounding areas.    Here's a glimpse of what you'll learn:  Adam Rudolph is the VP of Sales for SLRRRP SLRRRP is a ready-to-drink category brand that started in Las Vegas in 2018    SLRRRP is a plant-based alternative to gelatin-based shots    Customer feedback and engagement are important for the brand  Marketing efforts on various digital platforms, including tracking impressions and followers    Brand familiarity was the biggest challenge in growing the SLRRRP brand    SLRRRP on acquiring partnerships with football and minor league baseball teams   In this episode with Adam Rudolph In this episode with Adam Rudolph, Adam talks about their vegan and shelf-stable ready-to-drink jello shots. What sets them apart from their competition and what are the benefits of a plant-based approach to their product? Adam Rudolph is the VP of Sales at SLRRRP, he shares his marketing strategy which includes a strong digital presence on Instagram, Facebook, and TikTok, where they track impressions to measure success. Customers provide feedback for new flavors, and the brand offers individual UPC codes for easy registration sales.  In today's episode of the Legends Behind The Craft podcast, Drew Thomas Hendricks and Bianca Harmon are joined by Adam Rudolph for a special SLRRRP tasting episode, Adam is the VP of Sales at SLRRRP, to discuss Adam's marketing strategy despite facing obstacles getting into chain stores initially, SLRRP built relationships with distributors to overcome them. SLRRRP found ways to engage with customers while experimenting with new flavors without the product being impacted significantly.    Sponsor for this episode… This episode is brought to you by Barrels Ahead. Barrels Ahead is a wine and craft marketing agency that propels organic growth by using a powerful combination of content development, Search Engine Optimization, and paid search. At Barrels Ahead, we know that your business is unique. That's why we work with you to create a one-of-a-kind marketing strategy that highlights your authenticity, tells your story, and makes your business stand out from your competitors. Our team at Barrels Ahead helps you leverage your knowledge so you can enjoy the results and revenue your business deserves. So, what are you waiting for? Unlock your results today! To learn more, visit barrelsahead.com or email us at hello@barrelsahead.com to schedule a strategy call.

Janie Brooks Heuck, a native of Portland, is the Managing Director of Brooks Wine. For over 10 years, she worked in the healthcare industry until she was entrusted with the business operations of the winery. After the passing of her brother Jimi, the Oregon wine community was incredibly generous and supportive, which made Janie realize the significance of her brother's life-long commitment to the winery. Since 2004, Janie has been ensuring the success of Brooks Wine. Janie is passionate about the winery, her family, travel, and Riesling.   Here's a glimpse of what you'll learn:  Janie Brooks Heuck is the Managing Director of Brooks Wine How Janie got into the wine industry after her brother's unexpected passing and was approached by 12 winemakers to keep the winery going Preserving Jimi Brook's style and philosophy in their wines, using small lots for blending without manipulating their wines The focus is on wines from the Willamette Valley region, they also offer beer and cider as well Brooks Wines' tasting room is designed to be comfortable and offers tableside service Brooks Wines' commitment to sustainability with B Corp and Demeter certification The focus on transparency and accountability in the supply chain and purchasing Brooks Wines' team is split between hospitality and production Reservations have brought value and attention to their tasting room experience The importance of personalization and human connection and customer communication, including personalized emails and transactional emails with pictures and people   In this episode with Janie Brooks Heuck  In this episode with Janie Brooks Heuck, Janie shares her journey into the wine industry and her experience taking over the winery after her brother's passing. How did preserving her brother's style in philosophy in winemaking while expanding their vineyard sources and product offerings led to Brooks Wine's success? Janie Brooks Heuck is the Managing Director of Brooks Wine, Janie talks about Brooks Winery's commitment to accessibility and price point.  In today's episode of the Legends Behind The Craft podcast, Drew Thomas Hendricks and Bianca Harmon are joined by Janie Brooks Heuck, Janie is the Managing Director of Brooks Wine, to discuss Brooks Wine's dedication to creating a comfortable and inclusive gathering place for everyone, as well as their loyalty program that rewards customers with loyalty points redeemable for anything purchased at Brooks, including wine, gift cards, and merchandise.    Sponsor for this episode… This episode is brought to you by Barrels Ahead. Barrels Ahead is a wine and craft marketing agency that propels organic growth by using a powerful combination of content development, Search Engine Optimization, and paid search. At Barrels Ahead, we know that your business is unique. That's why we work with you to create a one-of-a-kind marketing strategy that highlights your authenticity, tells your story, and makes your business stand out from your competitors. Our team at Barrels Ahead helps you leverage your knowledge so you can enjoy the results and revenue your business deserves. So, what are you waiting for? Unlock your results today! To learn more, visit barrelsahead.com or email us at hello@barrelsahead.com to schedule a strategy call.

Kristen Barnhisel is a highly skilled winemaker at J. Lohr Vineyards & Wines, where she is responsible for crafting the company's white wine portfolio. With over two decades of viticulture and winemaking experience from around the world, Kristen has established a reputation for her excellent palate and technical skill. She puts her expertise to use, creating a range of white wine varieties, styles, and winemaking methods for J. Lohr.   Here's a glimpse of what you'll learn:    Kristen Barnhisel is J. Lohr's Winemaker of the white wine portfolio Kristen fell in love with wine in Italy and wanted to bring people together through it She talks about J. Lohr's vineyards, Acacia Wood, and their Sauvignon Blanc She discuses the unusual harvest season and white wine program evolution J. Lohr Winery being awarded the Green Medal for sustainability leadership in the industry J. Lohr Winery's attention to detail shines through in their white wine portfolio Using concrete eggs for Pinot Blanc fermentation   In this episode with Kristen Barnhisel In this episode with Kristen Barnhisel, Kristen discusses J. Lohr's white wine program and its commitment to sustainability. How J. Lohr's approach to sustainability sets them apart from other wineries? Kristen Barnhisel is J. Lohr's Winemaker for the white wine portfolio, Kristen talks about how J. Lohr received the Green Medal Award in 2020 for its commitment to sustainability. In today's episode of the Legends Behind The Craft podcast, Drew Thomas Hendricks and Bianca Harmon are joined by Kristen Barnhisel for a special wine tasting episode, Kristen Barnhisel is J. Lohr's Winemaker. Kristen talks about Riverstone Chardonnay as a versatile grape that allows for layering of different flavors and malolactic strains. J. Lohr aims to balance respecting the fruit while having a bit of creaminess without overpowering it. They talk about the work that goes into their winemaking process and the different white wines they produce, including a Riesling, Chardonnay, and Pinot Blanc.   Sponsor for this episode… This episode is brought to you by Barrels Ahead. Barrels Ahead is a wine and craft marketing agency that propels organic growth by using a powerful combination of content development, Search Engine Optimization, and paid search. At Barrels Ahead, we know that your business is unique. That's why we work with you to create a one-of-a-kind marketing strategy that highlights your authenticity, tells your story, and makes your business stand out from your competitors. Our team at Barrels Ahead helps you leverage your knowledge so you can enjoy the results and revenue your business deserves. So, what are you waiting for? Unlock your results today! To learn more, visit barrelsahead.com or email us at hello@barrelsahead.com to schedule a strategy call.

Danielle and Derek Busch are the Founders of Batch Mead, a family-owned meadery in Temecula, California. Under their leadership, the meadery specializes in locally sourced, small batches of mead and hard cider.  Batch Mead consecutively won “Best in Show” from the San Diego International Beer Festival from 2020 to 2022 and was also named “Best Mead” during the San Diego International Beer Competition in 2021. In this episode with Danielle and Derek Busch How does a husband and wife duo transition from experimenting with meads in their kitchen to launching these products to the public?  Batch Mead grew after a wine kit experience went wrong. While researching other alcohols he could make, Derek Busch heard the mention of mead in a TV show. This casual encounter spurred his love for brewing. This led Derek and his wife, Danielle, to their current endeavors — regularly producing batches of flavorful mead. In today's episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks and Bianca Harmon are joined by Danielle and Derek Busch, Founders of Batch Mead, as they give a glimpse into their meadery's humble beginnings. Danielle and Derek also share their brewing process, how the pandemic changed their approach, and give a peek into their plans for Batch Mead's future.

Alie Shaper is the Co-founder and Winemaker at Chronicle Wines, which produces wines of character and purpose from the North Fork of Long Island. As an experienced wine and spirits professional, Alie has established an urban winery brand as an impactful marketing angle for the New York wine industry. Aside from leading Chronicle Wines, she runs a private label development and wine consulting business, Alie Shaper Fine Wines, and became the winemaker for Croteaux Vineyards in 2015. In this episode with Alie Shaper How does a winemaker preserve the traditional flavor profiles of wine while going out of their comfort zone through experimentation? Today's guest, Alie Shaper, combines an old-world mindset of winemaking with a unique approach to the traditional production methodology. She shares her process, what she's learned from a vast wine career, and how she's keeping the industry innovative and exciting. In today's episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks and Bianca Harmon sit down with Alie Shaper, Co-founder and Winemaker at Chronicle Wines, as she shares her journey in winemaking and gives a glimpse of her experience developing brands (and flavorful wines). Alie also talks about how working with a distributor helped her understand the buying and selling process of the wine industry. Stay tuned!