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On this episode of The B2B Content Show, host Jeremy Shere is joined by Kim Celestre, VP of Content Marketing at Tendo Communications. Kim is an expert in B2B content marketing and shares her insights on how to craft content that earns trust from the audience.Highlights:How humanized content resonates more with audiencesThe three attributes of a great content experience: Connected, Engaging, and RelevantBeing transparent with quantitative elements of content to build trustGenerative AI can be used for content creation, but must be used responsiblyLearn more about Tendo CommunicationsConnect with Kim on LinkedInThe B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, grow brand awareness, and create better content. Learn more at connversa.com.
Episode 1512 brings in 2010....and in the Java world, we are ready to rock! Joined once again by Jenn's manager and all around fabulous person, Kim Celestre, we talk about what events we are gearing up for in the next few months and what the latest news and happenings are in the Java world. As always we tackle our usual, boxes, books and music that has all of us up way too late at night. Tune in and hear what we have to say...(and what we might also not be saying)....To quote the beautiful poetic singer, Ryan Adams, "There it is, the Sun rises...but the Sun sets, the Sun also sets..."
Episode 1511 is our special end of the year podcast as we wrap up the year in Java and look forward to the next decade of what's in store for the Java world. Joined by Jenn's manager and all around fabulous person, Kim Celestre, we talk about what Jenn's team does and what keeps us busy during the week. And just in time for the holiday spirit, we tackle some of our favorite chic vs. geek things that we all wish/want for the holidays. Tune in, grab a cup of coffee and enjoy the ride!
Heidi Dailey, Kim Celestre and Jennifer Winger join the show to talk about the JUMP, a massive multiplayer reality game designed to promote the download and use of JavaFX. On pietheory.com, two Paranormal Investigations Experts, or PIE guys, Baron Rude and Hector Macchiato explore the strange and unexplained leading up to a leap in science and technology that they refer to as the JUMP.At Sun Microsystems, Jenn is Emerging Marketing Manager, Heidi is Social Media Marketing Manager, and Kim is Sr. Group Marketing Manager for Java Portfolio Marketing.
Heidi Dailey, Kim Celestre and Jennifer Winger join the show to talk about the JUMP, a massive multiplayer reality game designed to promote the download and use of JavaFX. On pietheory.com, two Paranormal Investigations Experts, or PIE guys, Baron Rude and Hector Macchiato explore the strange and unexplained leading up to a leap in science and technology that they refer to as the JUMP.At Sun Microsystems, Jenn is Emerging Marketing Manager, Heidi is Social Media Marketing Manager, and Kim is Sr. Group Marketing Manager for Java Portfolio Marketing.