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Host: Kelli Hayes SmithPodcast: Social TakeoffEpisode Length: ~24 minutesKeywords: travel marketing, social media, engagement, views, algorithms, ideal client, conversions, SEO, content creation, trust building
Host: Kelli Hayes SmithPodcast: Social TakeoffEpisode Length: ~24 minutesKeywords: travel marketing, social media, engagement, views, algorithms, ideal client, conversions, SEO, content creation, trust building
Answer this question honestly - is your content being driven by what you want or the desire to connect and serve? Not only will it be more fun and fulfilling to create from a place of service, but it's actually the best business strategy. In this episode, I'm sharing the common mistake I see when people are creating content and how to refocus on offering value (creating the biggest win-win.) It's time to stop worrying about every little hack to try and please the algorithm, which is only trying to identify human connection, and go out and connect! HIGHLIGHTS Why you need to focus on serving your audience, not just yourself or the algorithm. How to create simple, helpful content over complicated tips. The power of leading with service and helping solve your audiences' problems. The #1 thing to focus on daily (and it's NOT views/shares.) Creating relatable content that people can connect with over perfection. RESOURCES + LINKS Join the community - Cashflow Collective ! Create Your own Digital Product - get the Passive Profit Playbook! Learn more about selling on social + creating your own digital offers - https://abundantambition.com/ FOLLOW Brie Groves: @briegroves
Text me your content win!If you're feeling totally drained right now—you are so not alone. We're officially at that point in the year where being outside sounds way better than another hour behind the screen. So today, we're diving into how to make content creation actually FUN again (yes, really).Because if content creation feels like a chore, it's not sustainable—and that's not the vibe we're going for. Whether you're a seasoned content creator or just getting started, these easy, actionable content creation tips will help you rediscover the joy in what you do.From outsourcing the stuff you hate, to turning your workday into a game (hello sweet treat rewards
AI isn't coming for your job—it's coming for your inefficiencies. Most marketers are still stuck doing things the slow way. I walk through how we're using AI to pump out high-quality content at scale, speed up design, and take over channels—without adding headcount. If you're not automating parts of your marketing with AI, you're already behind. Timestamps: (00:00) Harnessing AI for Marketing Efficiency (03:11) Creating Content at Scale (05:51) Designing with AI (06:18) Channel Domination through AI How to Connect: IG: / ericosiu X: / ericosiu
Ever feel like you're throwing content into the void and hoping something sticks? Same. In this episode, Whitney Lee sits down with Jonathan Halley—owner, executive producer, and all-around badass at Big Slate Media—to talk about what actually moves the needle in the wild world of content and social.From mixing video production with social media strategy (hello, powerhouse combo) to managing sky-high client expectations, Jonathan pulls back the curtain on what it's really like to run a creative agency that gets it. He breaks down Big Slate's approach to building trust, the art of saying "no," and why “SNARF content” might be your new favorite marketing term.They also dive into:How to niche down without having a full-blown identity crisisWhy having a “wow factor” isn't optional anymoreThe truth about momentum on social (hint: it's not a one-and-done game)Educating clients without sounding like a condescending jerkIf you're in the agency world, leading a marketing team, or just trying to get your brand noticed without selling your soul, this one's a must-listen.
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Ask questions about current trends, best practices, and get clarity as you start or grow your social media presence. Tara Zimmer, Communications Director, Ohio Ministry Network Courtney Jones, Owner/Designer, Little Creative Company DeAndre Patrick, Youth/Young Adults Pastor, Calvary Assembly of God Derrick Smith, Creative Pastor, Simple Church Jackie Kibby, Media & Communications Director, Faith Church, Sandusky
Daily Steps Toward Success: Motivation / Success / Inspiration
Get instant access to the Why You Aren't Taking Action Video : successbykayla.com
The following guest sits down with host Justin White:• Brandon Brotsky – Co-founder and Co-owner, Reach Home LoansCommit to Creating Content to Grow Your Brand and Your BusinessThere's no better way to get in front of clients and referral partners than by making sure they see you as often as possible. Why should mortgage loan originators commit to creating video content? Listen to Episode #96 of Good. Better. Broker. to find strategies for creating videos that will turn you into someone who borrowers and real estate agents want to work with.In this episode of the Good. Better. Broker. podcast, you'll learn how to enhance your brand through a consistent commitment to content creation.In this episode, we discuss ...• 1:32 – How Brandon's brand helps differentiate him from others• 2:48 – The decision to focus on video content for social media• 5:12 – How Brandon got comfortable in front of the camera• 6:20 – How Brandon generates ideas for his videos• 8:20 – How AI influences Brandon's content• 9:46 – Repurposing content ideas• 11:00 – Ways Brandon hooks his audience• 12:15 – Brandon's best-performing video concept• 13:57 – How to balance originating vs. creating content• 17:36 – Long-term content• 20:24 – How social media content helps Brandon help his agents• 22:18 – Brandon's future plans for contentShow Contributors:Brandon BrotskyConnect on LinkedInConnect on FacebookConnect on InstagramAbout the Host:Justin White is UWM's in-house brand journalist and the host of the daily news video, Inside Pass. He creates engaging content across multiple platforms to promote the benefits of the wholesale channel and partnering with UWM. A seven-time Emmy-award winner, Justin is a graduate of the S.I. Newhouse School of Public Communications at Syracuse University.Connect with Justin on LinkedIn, Instagram or TwitterConnect with UWM on Social Media:• Facebook• LinkedIn• Instagram• Twitter• YouTubeHead to uwm.com to see the latest news and updates.
AI writing tools, heard of them? Well, get ready to unlock the secret weapon that's revolutionizing content creation. AI-powered writing is no longer a thing of the future; it's here and here to stay, so go on and embrace it. And, trust us, it's easier than you think. In this popular episode replay, we explore cutting-edge tools that are transforming how we brainstorm, outline, and generate ideas. But it's not just about the tech—we uncover the ethical considerations and safety measures that set these content game-changers apart.We'll discuss:How to supercharge your creativity with AI assistanceThe evolution of writing tools from basic grammar checks to advanced assistantsPractical tips to elevate your content and stand out from the crowdThe art of balancing AI power with human creativityDon't miss this episode, which is packed with actionable insights that will transform your writing process. We promise your content will never be the same again.
This episode features a deep dive into the evolving world of outdoor content creation, brand partnerships, and community building with Aaron Lutze, former Red Bull field marketing manager turned full-time content creator and YouTuber behind "Super Rider." The conversation is rich with insights on how challenger brands can effectively partner with creators, the value of long-term brand relationships, and the future of media in the outdoor industry.Aaron shares his journey from being an OG trials rider and VHS tape producer to his corporate career at Red Bull, and his eventual return to content creation. He explains his belief in building value and community over time rather than chasing viral hits. Central to his philosophy is the idea that content is king, but distribution is queen. He discusses the challenges and rewards of building a YouTube channel from scratch, his dream of reviving the Japanese trials show "Super Rider," and why authenticity and long-term partnerships are key for brands working with creators.The conversation also explores field marketing, the art of creating "double secret handshakes" to unlock hyper-local opportunities, and how brands can connect meaningfully with communities rather than simply imposing their agendas.Show Notes:Learn more about KORE & the KORE SummitAaron's YouTube channel: Super RiderAaron's podcast: Second Nature The Second Nature Slack channelThe Infinite Game - book by Simon SinekInfluencers vs Content Creators - interview with Patrick CrawfordSix at 6 newsletter by Billy Oppenheimer
Posting just to post? Let's fix that! In this episode, Heather explains why content isn't just about churning out posts or chasing ad dollars. You'll learn the real role content plays in your business (hint: it's marketing, not the product), why building an email list is essential, and how platforms like podcasting can help you create deeper, lasting relationships with your audience. Plus, Heather shares simple action steps to help you stop spinning your wheels and start using your content to actually grow and convert. Whether you're just starting out or feeling a little stuck, this episode will help you see content in a whole new light and start using it to build the business you really want!Key Takeaways:(04:15) Shifting your mindset; content as marketing, not the product(07:00) How content builds connection and authority; benefits of podcasting(11:00) Why growing an email list is essential(15:05) Using content to benefit your businessEpisodes mentioned:#16: Why You Need to Grow an Email List From the Start#17: How to Start Building Your Email List TODAY#98: The Best and Worst Ways to Monetize Your Online BusinessDon't forget to grab the FREE Teacher Biz Starter Guide! teacherbiz.com/StartConnect With Heather:teacherbiz.com/aboutinstagram.com/teacherbiz
With Easter and For Twinny behind us, Steve takes over with another livestream, this time with guest/pal/handsome devil RYAN FARROKI! Enjoy as Steve talks to YOU about... him? No, Ryan keeps him on track. Right, Ryan? Music/SFX: If you like our sounds, sign up for ONE FREE MONTH on us at Epidemic Sound! Over 30,000 songs: http://share.epidemicsound.com/n96pc Follow The Valleyfolk across the digital globe: http://twitter.com/TheValleyfolk http://instagram.com/TheValleyfolk http://facebook.com/TheValleyfolk Follow the group on their personal socials: Joe Bereta: http://twitter.com/JoeBereta http://instagram.com/joebereta Elliott Morgan: http://twitter.com/elliottcmorgan http://instagram.com/elliottmorgan Steve Zaragoza: http://twitter.com/stevezaragoza http://instagram.com/stevezaragoza Kevin Plachy: https://twitter.com/pakkap_ https://www.instagram.com/pakkap RYAN!
In this episode, Bob and Randy welcome long-time friend and guest Khary Frazier of Detroit is Different. They dive into a nostalgic conversation about their roots in podcasting, the evolution of content creation, and the unique culture of Detroit. They discuss their past experiences, the importance of rich relationships in content creation, and the changes seen in the city, especially post-bankruptcy. The talk also includes personal anecdotes about local hangouts, notable eateries, and the challenges and opportunities facing Detroit today. Towards the end, the conversation lightens with discussions about music, food, and community events.
A TikTok Influencer won a new car on ‘Price is Right' and she was able to pick her car? Raven, Meteorologist Ashley Baylor, Producer Julie, and Producer Justin talk about their favorite game shows! Some of the worst habits of GenZ driving is filming content while driving! Find out what Raven, Meteorologist Ashley, Producer Julie, and Producer Justin do while driving! One guy went on a first date and got stuck in quicksand during the date and called each other girlfriend/boyfriend for the first time. Raven and Meteorologist Ashley share how they said I love you to their partners! Producer Julie said “I love you” to her boyfriend after how long! The first dates can be difficult to pick or plan! Raven, Meteorologist Ashley, Producer Justin, and Producer Julie share their first date with their partners! Baylor's Box of Questions is back! Find out what Raven, Meteorologist Ashley, Producer Justin, and Producer Julie think are the worst ice cream flavors! Yesterday there were so many listeners who had famous people encounters, Raven and Ashley wanted to hear more today! Raven is banned from a restaurant but it's his choice! Find out where Raven, Meteorologist Ashley, and Producer Justin are low key banned from! Are you up to date on this week's biggest news story? Raven and Meteorologist Ashley will get you caught up on the trending news stories including the NFL draft coming this weekend, the Most Beautiful Person of the Year, and the Power twins with powers! Their daughter has already said they want to drop band in the fall. She's going into her junior year of high school, and mom thinks it will look bad on college applications to drop it now. She thinks it's just to hang out with her boyfriend anyways. Dad says that their daughter knows what's best for herself and if she really hates it, she should be able to stop doing it. Who's side are you on? Kim has a chance to win $2200! All she has to do is correctly answer more pop culture questions than Raven in Can't Beat Raven!
Suzanne welcomes back guest Emily Aborn to discuss a simple and cozy content framework. They explore the importance of a monthly content plan, breaking down content into manageable pieces, and the value of repurposing existing content. The episode provides practical advice for small business owners and content creators on maintaining consistency and relevance while avoiding overwhelm. In this episode Suzanne and Emily discuss: The Concept of a Simple Content Framework Finding What Works for You Content Planning: Monthly Themes and Big Pieces Breaking Down Content: Soil, Water, Sunshine, and Wind Repurposing Content: Maximising Your Efforts Check out our last episode together, Fostering Successful Collaborations with Emily Aborn, here. Find out more about Emily here: https://emilyaborn.com/instagram/ Find out more about Suzanne here: https://www.suzanneculberg.com For exclusive content, including a private solo podcast, join Suzanne's Patreon here: https://www.patreon.com/suzanneculberg Enjoy my podcast? You'll love my emails, sign up here: https://www.suzanneculberg.com/newsletter Join Networking without Schmooze with Laura & Suze, Register here - https://networkingwithoutschmooze.substack.com/ Want to be a guest on The Nope Coach podcast? Send Suzanne Culberg a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/thenopecoach A simple way to make my day – please subscribe to my YouTube channel - https://www.youtube.com/@suzanneculberg?sub_confirmation=1 The Nope coach Suzanne Culberg teaches you how to put yourself first without feeling selfish, by setting healthy boundaries and reclaiming the unapologetic badass you long to be. Contact Suzanne here: https://www.suzanneculberg.com/contact
Fill out this application to apply for 1:1 coaching in 2025!In Episode #164, I'm sharing 10 celebrity moms who create content on YouTube to grow their platforms and connect with their audience. My prayer is that their stories will spark ideas for your own content journey, and help you take one step closer to monetizing your passion.
Send us a textWhat happens when life forces you to take a hard look at what really matters? Sometimes it takes an extreme situation to push you toward an authentic path.After watching my daughter become the target of cruel bullying about her late father, I made the decision many parents dream of but few execute - pulling her from school to create a life on our own terms. Combined with my recent bipolar diagnosis, this wake-up call inspired the purchase of a camper and a journey to the beautiful Ozarks that would change our perspective on what life could be.My coaching philosophy of "getting paid to exist" comes to life through stories from the road. It's not about passive income or trendy hustle culture - it's about aligning your income with activities you would do regardless of financial compensation. Throughout this raw conversation, I share how capturing authentic content for clients (like documenting a beautiful Reiki session between my client and my daughter) represents the antidote to the overly curated social media landscape we're drowning in.The episode culminates with my exciting announcement: joining She Heals the World as their newest business coach, a globally recognized organization with 15 years in the coaching industry. This opportunity validates my unconventional approach and opens doors to help more women build businesses aligned with their authentic selves.If you're tired of curated content and craving authenticity in your life and business, this episode offers both inspiration and practical insights. Share this episode with a friend who needs permission to create a life and business that feels aligned with their true self! Mota MagickMOTA Magick is soulful, high-vibe CBD skincare made by women, for women. Use code JWTS to save 10%! Buzzsprout - Let's get your podcast launched!Start for FREEDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showFollow Jacquelynn on Instagram HERE.Follow Just Women Talking Shit on Instagram HERE.
This episode is your wake-up call.In this solo episode, we're diving deep into:Why your voice is your vibe — and how resonance is the real sales strategy.The importance of nervous system safety in brand magnetism.Why your brand is a belief system, not just a business.How to build movement over marketing for long-term legacy and aligned income.I'm not holding back on what it takes to build a cult-brand frequency that's magnetic, potent, and unapologetically YOU. If you're done being a carbon copy and ready to create content that connects, converts, and changes lives, this one's for you. Want more of this? KEEP READING. Have you joined Vocal Codes yet? — a powerful new program designed to help visionary women activate their voice, lead movements, and build iconic, high-impact brands. A 6-week, highly immersive experience to Speak your Truth, Amplify your Voice, and build a Legacy Movement
Today's episode is one of my absolute favorites because it's all about YOU. We're diving into another Ask Me Anything—your real, unfiltered questions, straight from the Goal Digger community. You left me the best voicemails—honest, thoughtful, and full of the kinds of questions we don't talk about enough. In this episode, I'm answering some juicy ones: how to navigate major pivots, get out of content creation burnout, and yep… I'm even opening up about one of my biggest career flops and what it taught me! These AMA episodes feel like a coffee chat with a side of business therapy, and I have a feeling something in here is going to hit right where you're at—whether you're just starting out or scaling up. If you want to be part of a future episode, I'd love to hear from you! Simply call 218-203-9660, leave your name, where you're calling from, and your question and YOU may be featured on a future episode of the Goal Digger Podcast! Goal Digger Facebook Community: https://www.facebook.com/groups/goaldiggerpodcast/ Goal Digger Instagram: https://www.instagram.com/goaldiggerpodcast/ Goal Digger Show Notes: https://www.jennakutcherblog.com/ask-me-anything-jenna-kutcher-april-2025 Thanks to our Goal Digger Sponsors: Run your first payroll with Gusto and get three months free at http://Gusto.com/goaldigger! Make B2B marketing everything it can be and get a $100 credit on your next campaign. Go to https://www.linkedin.com/goal to claim your credit! Sign up for your $1/month Shopify trial period at http://shopify.com/goaldigger. Find a co-host today at http://airbnb.com/host. Head on over to http://shippo.com/GOALDIGGER and claim your "spend $25, get $25" offer today! Get all the Goal Digger goodness you love COMPLETELY ad-free. Visit jennakutcher.com/adfree to subscribe today!
#98: On today's episode, Kimberly Tish, content creator and influencer, jumps on the podcast to share her personal story. How she struggled to assimilate as an immigrant from the Philippines, how she redefined beauty standards personally and professionally, and allowed passion to fuel her drive. The girls get into:healing self image issuesredefining beauty standardsrewriting our insecuritieswhat it looks like to become who we are meant to bespeaking reality into existenceinclusivity on social media/becoming a full time content creatorthe ups and downs of what it ACTUALLY looks like to build a business what it actually takes to execute your dreams creating content from an authentic placeways we can honor our inner childpivoting with our industry showing up authentically online and IRLtips for aligning with your truest selfhow to pick the right support systemPCOS and how our hormone cycles effect our internal narratives& MORE!CONNECT BELOW:follow Kimberly hereCONNECT with HAN:follow Han herefollow HOW I SEE IT hereshop the podcast merch herework with Han: howhanseesit@gmail.com
Putting yourself out there is terrifying. The fear of judgment, criticism, or complete indifference can make you second-guess everything. But at some point, you have to decide—will you let it break you, or will you use it? In this episode, I share my journey from publishing content with my eyes shut to learning how to handle feedback (the good, the bad, and the wildly unproductive).For more go to: www.scottmlynch.comLevel up your life by joining my Patreon where you'll get exclusive content every week and more badass offerings (rips t-shirt in half, Hulk Hogan style, and runs around the room). And/or…Unlock practical and tactical insights on how to master your mindset and optimize your happiness directly to your inbox.If you're a glutton for punishment and want more swift kicks in the mind follow me on social:InstagramYouTubeLeave a review and tell me how I suck so I can stop doing that or you can also tell me about things you like. I'd be okay with that, too.Produced by ya boi.Past guests on The Motivated Mind include Chris Voss, Captain Sandy, Dr. Chris Palmer, Joey Thurman, Jason Harris, Koshin Paley Ellison, Rudy Mawer, Molly Fletcher, Kristen Butler, Hasard Lee, Natasha Graziano, David Hauser, Cheryl Hunter, Michael Brandt, Heather Moyse, Tim Shriver, and Alan Stein, Jr.
If you've ever wondered why some content grabs attention and creates instant connections while other content falls flat, the answer isn't just "the algorithm."The best content—whether it's a social post, a website, or an ad that stops people in their tracks—all follow the same three-part formula: Psychology + Storytelling + Visual DesignIn this episode, I break down:The role of psychology in content marketing (and how to get inside your audience's head)Why storytelling is the key to emotional connection How design choices and visuals impact audience engagementHow to combine these three elements (psychology, storytelling & design) for maximum impactSo, if you're tired of throwing content out there and just hoping it sticks, this is the episode that will help you start creating with more intention (so your content actually starts to work for your business). Connect with me:Instagram - @pane.marketing
Today, I'm diving into why 'content that repels is content that sells.' From my own journey, I've learned that the key to attracting clients who respect you and see you as the authority is to be alright with being misunderstood or even disliked. If you focus on people-pleasing, you're going to miss out on the clients who truly align with your values. I share how my unapologetic, direct approach has brought in clients who are relentless hustlers, eager to succeed, and how you can adopt this mindset too. Plus, I talk about my Savage Content Collective membership, designed to help you own your voice and attract the right clients. Ready to up your content game and stop being the best-kept secret? Tune in and let's rise together! The Breakdown: 01:44 The Power of Polarizing Content 01:51 Attracting the Right Clients 02:34 Defining Your Ideal Client 05:17 The Importance of Implementation 06:44 Setting Clear Expectations 09:13 Embracing Controversy for Growth 11:52 Embracing Leadership and Overcoming Fears 12:05 The Importance of Authentic Content 13:11 Handling Criticism and Staying Grounded 13:46 Attracting High-Level Clients 15:01 The Power of Speaking the Truth 15:42 Creating Transformative Content 21:14 The Savage Content Collective 22:46 Final Thoughts and Call to Action Ready to go savage in your business? DM the word "podcast" on instagram to unlock the special discount for The Savage Content Collective or Join Now without the discount: click to join Let's Connect! Instagram: https://www.instagram.com/yourbizcoachdemi Podcast Instagram: https://www.instagram.com/strategiesofasavageceo/ Produced by: Podcast & Co.
Creating Content, Confessing Christ: Can Both Be True? In this episode of the podcast, we explore the complex intersection of faith, identity, and online content creation. Using Sophie Rain as a case study, we ask: Can someone publicly confess Christ while also producing content on platforms like OF? Dr. Walt Swaim examines this under the light of Scripture and gives advice in a respectful, compassionate yet biblical way. Audio only and video: https://truthunbound.podbean.com/ Truth Unbound website: https://truthunbound.org/ Facebook: https://www.facebook.com/TruthUnbound YouTube: www.youtube.com/@TruthUnboundMinistries Info@TruthUnbound.org https://lbu.edu
Creating Content, Confessing Christ: Can Both Be True? In this episode of the podcast, we explore the complex intersection of faith, identity, and online content creation. Using Sophie Rain as a case study, we ask: Can someone publicly confess Christ while also producing content on platforms like OF? Dr. Walt Swaim examines this under the light of Scripture and gives advice in a respectful, compassionate yet biblical way. Audio only and video: https://truthunbound.podbean.com/ Truth Unbound website: https://truthunbound.org/ Facebook: https://www.facebook.com/TruthUnbound YouTube: www.youtube.com/@TruthUnboundMinistries Info@TruthUnbound.org https://lbu.edu
Creating Content, Confessing Christ: Can Both Be True? In this episode of the podcast, we explore the complex intersection of faith, identity, and online content creation. Using Sophie Rain as a case study, we ask: Can someone publicly confess Christ while also producing content on platforms like OF? Dr. Walt Swaim examines this under the light of Scripture and gives advice in a respectful, compassionate yet biblical way. Audio only and video: https://truthunbound.podbean.com/ Truth Unbound website: https://truthunbound.org/ Facebook: https://www.facebook.com/TruthUnbound YouTube: www.youtube.com/@TruthUnboundMinistries Info@TruthUnbound.org https://lbu.edu
Creating Content, Confessing Christ: Can Both Be True? In this episode of the podcast, we explore the complex intersection of faith, identity, and online content creation. Using Sophie Rain as a case study, we ask: Can someone publicly confess Christ while also producing content on platforms like OF? Dr. Walt Swaim examines this under the light of Scripture and gives advice in a respectful, compassionate yet biblical way. Audio only and video: https://truthunbound.podbean.com/ Truth Unbound website: https://truthunbound.org/ Facebook: https://www.facebook.com/TruthUnbound YouTube: www.youtube.com/@TruthUnboundMinistries Info@TruthUnbound.org https://lbu.edu
So… are you really tired of content creation… or just exhausted by everyone telling you how you should be doing it? In this episode, I'm unpacking a truth bomb about what's actually going on when we hit content burnout — and what to do instead.If you LOVED this episode, make sure you share this on your Instagram stories and tag us @contentqueenmariah.GET YOUR AUDIO GUIDE AND LEARN CONTENT STRATEGYKEY EPISODE TAKEAWAYS
Send us a textBuilding a personal brand isn't about appealing to everyone—it's about attracting the right people and setting boundaries with confidence. In this episode, I'll walk you through how to define your brand identity, create authentic content, and grow your business without burnout.
Most people still think they need a business card to make connections. The reality? Social media is the new business card—and if you're not leveraging it, you're invisible. In this episode of The Legacy Podcast, I sit down with Cory Jacobson of Wealth Juice to break down why personal branding is the most powerful tool for real estate investors and entrepreneurs today. Cory shares how he scaled his network, raised capital, and built his brand—all by showing up online. If you want to attract deals, build credibility, and create unlimited business opportunities, this is a must-watch.
Daily Steps Toward Success: Motivation / Success / Inspiration
Get instant access to the Why You Aren't Taking Action Video : successbykayla.com
Mastering Video Ad Marketing for Real Estate Listing Generation: Bootcamp Insights and Strategies(Go here to check out the video replay: https://youtu.be/pOaokbmIfv0)In this detailed session, we delve into video ad marketing strategies for realtors who want to take more listings with YouTube. We'll cover the importance of keyword research, targeting your geographic market, and evaluating potential commission opportunities. Understand how to strategically decide if this approach suits your business and learn how to use AI tools for creating compelling video and text content. Features include a walk-through of Google Ads' keyword planner, tips on audience reach, and a breakdown of profitability using custom formulas and spreadsheets. We'll also discuss best practices for targeting specific locations, the importance of retargeting, and setting up effective ad campaigns. Whether you are a seasoned real estate agent or new to video ad marketing, this bootcamp offers actionable insights to enhance your strategy and drive results.Links & info mentioned:https://docs.google.com/document/d/1mgdM6cSa7scRPs4lbnFxEf1B242XzGgJKl36X7oUjw8/edit?usp=sharing (outline for this session)https://docs.google.com/document/d/1Jr768uMhd5I_C6rd-sOca2AjoAnd6AQKNRCduadVxrc/edit?usp=sharing (details about the bootcamp)https://docs.google.com/document/d/1-8rS3RGuoF2lLA7Dae6qzw_yiBPsYahW1R4R5Nx1AQI/edit?usp=sharing (VAB sales letter & enrollment details)
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What does it take to create content that not only ranks but converts in today's fast-paced digital world? With ever-changing algorithms, shorter attention spans, and the rise of AI-driven marketing, staying ahead requires more than just keeping up—it's about adapting and innovating.In this episode, I sit down with Andy Crestodina, co-founder of Orbit Media and author of Content Chemistry. Andy has spent decades shaping the content marketing industry, and today, he's here to break down what's working, what's not, and how you can future-proof your strategy.From the power of LinkedIn newsletters to AI's impact on search rankings, we're covering everything you need to know about making your content work harder and smarter. If you've ever struggled with SEO, social media engagement, or crafting a content strategy that actually converts, this episode is packed with actionable insights.In this episode, you'll learn:Why content strategies must evolve with changing algorithms: Short-form video, AI search results, and declining organic reach demand a fresh approach.How LinkedIn newsletters can outperform traditional email marketing: Get higher engagement and build brand visibility without fighting inbox clutter.The role of original research and thought leadership in content marketing: Become a go-to resource by publishing studies, data, and expert insights.How AI is changing SEO and content discovery: Learn why brand mentions and contextual optimization matter more than backlinks.The importance of sales and marketing alignment for higher conversions: Create content that directly addresses customer objections and drives action.Want more content strategies that actually work? Subscribe to Rocky Mountain Marketing and visit katiebrinkley.com for free resources to level up your digital presence today!Checkout Capsho now:katiebrinkley.live/capshoVisit Andy Crestodina's social media pages:Orbit Media Studios Website: https://www.orbitmedia.comLinkedIn: https://www.linkedin.com/in/andycrestodina/Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#ContentMarketing #DigitalMarketing #MarketingInsights #SEO2025 #MarketingGrowth #BrandBuilding #AIMarketing #B2BMarketing #ContentCreation #LeadGeneration #SearchRankings #MarketingForBusiness #LinkedInStrategy #SocialSelling #MarketingSuccess Hosted on Acast. See acast.com/privacy for more information.
Uncover the difference between Instagram accounts generating $20,000 monthly and business owners earning $200,000+ per month through the power of activation and embodied leadership. True leaders don't just create content that activates, they live as the embodiment of their message, radiating authenticity that others can feel.• The most significant difference: a $200K leader activates people through genuine embodiment• You can feel when content comes from true embodiment versus scripts and frameworks• Activation leaders genuinely believe what they're teaching and live it without an audience• Creating content with a "heartbeat" that makes people feel something when they read it• Leaders are "lights on the hill" who leave people feeling better after consuming their content• High-end leaders don't need to explicitly sell, they create desire through their existence• Successful entrepreneurs approach business like "mad scientists" in constant evolution• True leaders take their audience with them as they continue to grow and transformShare this episode with a powerful woman in your life who you know is iconic and legendary. I'll see you in all the places and all the spaces inside of Freedom Queen.xoBridget James LingFreedom Queen
Are you struggling to align your marketing strategy with your business model? Do you feel overwhelmed by the conflicting advice about social media, content, and traffic strategies? In today's episode, we break down how to create a sustainable marketing plan that matches your business goals with Jessica Lackey—a strategy and operations advisor who blends business strategy, practical application, and a human-centric approach to create sustainable businesses. With a background in corporate leadership, McKinsey & Company consulting, and a Harvard Business degree, Jessica knows a thing or two about hustle culture and what it feels like to judge success by the bottom line…at all costs. Now, she combines her deep experience in consulting, Fortune 500 operations leadership, and coaching to help businesses grow without sacrificing the well-being of their clients, team, and community. Learn how to leverage relationship marketing, collaborations, and content strategies that actually work for your business model. This episode is packed with practical strategies for coaches, consultants, and small business owners who want to build a profitable and aligned business without burning out. Key Takeaways: Sustainable Business Foundations: The six core systems every business needs to thrive. Choosing the Right Marketing Stack: Why your business model should dictate your marketing plan. Beyond Social Media: How relationship marketing and collaborations can drive more qualified leads. Creating Content with Purpose: Why long-form, evergreen content builds authority and trust. Low-Traffic vs. High-Traffic Models: How to decide if you need high volume or high ticket sales. Aligning Offers and Messaging: Why your offer suite needs to match your audience and pricing. Resources & Action Steps: Weekly Newsletter: Get business strategy tips delivered straight to your inbox. Subscribe Now Work With Jessica: Learn more about Jessica's coaching and strategy services. Explore Services Follow & Connect with Jessica: Website: www.jessicalackey.com LinkedIn: Jessica Lackey Marketing doesn't have to be overwhelming—align your strategy with your business model for sustainable growth.
Ever feel like your best ideas get ignored? You spend hours crafting content, but instead of engagement, you get… silence. Worse, when people scroll past your work a few times, they start to build the habit of skipping it entirely. And if you don't fix this habit? Your audience won't just scroll past today—they'll forget you exist tomorrow. So how do you stop the scroll, create content that people actually care about, and build an audience that sees themselves in what you make? The answer? Psychology. Both yours and your audience's. In this episode of 'Creators That Crush,' host Shawn Buttner explores how creators can use audience psychology to create irresistible content and build a dedicated following. Drawing insights from an episode of the Creator Science podcast What You'll Learn Today: How audience psychology determines whether people stop scrolling—or keep scrolling past you. The three mindsets every creator needs to beat (or risk staying stuck). Because great content starts with YOU. Welcome to Creators That Crush, the show that helps you move from crushed to crushing it as a creator. I'm your host, Shawn Buttner, a certified high-performance coach and fellow creator, here to help you figure out what the difference between a crushed vs crushing it creator. Key Points: 00:00 Introduction: The Struggle of Content Creation 00:45 The Power of Psychology in Content Creation 01:18 Welcome to Creators That Crush 02:26 The Chocolate Covered Almond Analogy 03:02 The Importance of Consumer Psychology 04:33 Building Trust with Your Audience 05:30 The Hook and The Ending 07:32 Content That Haunts 10:50 The Halo Effect 15:44 Three Mindsets to Overcome 18:03 Developing a Punchy Psychology 23:46 Final Thoughts and Call to Action Follow up Links: Creator Science Podcast – Hosted by Jay Clouse https://podcasts.apple.com/us/podcast/creator-science/id1498801064?i=1000697590318 Grow the Show Podcast (Episode 4) – Kevin Chemidlin's framework on the Five-Minute Hook Apple Podcasts04 | How To Hook Your Podcast Listeners in the First 5 Minut… Your Free Creator Strategy Call www.shawnbuttner.com/apply Contact me on Bluesky https://bsky.app/profile/shawnbuttner.com Episodes & Show Notes: https://www.shawnbuttner.com/podcasts/creators-that-crush
Chelsea Tansey, leadership and embodiment coach, shares her extraordinary journey from running away from home at 16 to becoming a successful entrepreneur and coach by 26. In this powerful episode, we explore the transformational process of taking radical responsibility for your life, how childhood trauma can turn into your greatest strength, and the surprising connections between personal development and business success. Tune in to hear how self-connection can transform your leadership.In this episode, we discuss:Finding Strength in VulnerabilityHow running away from home at 16 helped Chelsea develop deep resilience and leadership skills.The unexpected power of early independence in shaping Chelsea's entrepreneurial mindset.Turning painful childhood experiences into profound personal and professional strengths.How vulnerability and honesty in your story can transform your leadership.The Business-Self ConnectionThe revolutionary perspective: "Show me the holes in your business, and I'll show you the holes in your personal life."How Chelsea transitioned from fitness coaching to leadership and embodiment work.Why traditional coaching models often fail to address the root causes of business challenges.The trap of separating your "business self" from your authentic identity.Breaking Free from Limiting PatternsHow to identify when you're operating from a place of reaction rather than intention.The unexpected ways childhood experiences influence your entrepreneurial style.Chelsea's approach to helping leaders create authentic, energetically-aligned businesses.Why cleaning up your relationship with yourself automatically improves your business.APPLY FOR 1:1 COACHING WITH THE FITNESS FYXFollow Krysta:@thekrystahuber@thefyx.officialpod@thefitnessfyxPrefer Your FYX with video? Check us out on YoutubeFollow Chelsea Tansey:@chelseatanseyListen to Chelsea's podcast
EPISODE 161 | Guest: Craig Lucie, founder and CEO of Lucie Content Drawing from a wealth of experience in broadcast journalism, our Emmy and Telly award-winning guest, now leading a content strategy firm, explores how the fast-paced, results-driven approach of a news environment can revolutionize business storytelling, with practical insights into crafting compelling narratives for anyone looking to cut through the noise and connect with their audience on a deeper level. Explore how to create content that not only informs but also resonates, humanizing your brand and driving measurable ROI. Hear actionable strategies for future-proofing your marketing and mastering the art of content creation in today's digital age. Learn how to apply newsroom ideas and techniques to your content strategy. Discover the three most valuable questions to ask when crafting a story. Understand the power of leveraging owned media to gain earned media coverage. Get strategies for utilizing video content and social media algorithms to maximize reach. Recognize the importance of calls to action, ROI tracking and analytics to ensure your content delivers measurable results. See the full transcript HERE Learn more about how to humanize your content at Lucie Content HERE
Feeling stuck when it comes to creating content? You're not alone. Whether it's perfectionism, overcomplicating your setup, or just struggling to stay consistent, these challenges can slow down even the most experienced creators.On this episode, we're joined by Katie Fawkes, Director of Marketing at Ecamm, co-host of The Flow and The VHS Club, and an expert in video podcasting. Katie shares insights from PodFest, her best strategies for overcoming content roadblocks, and how to stop overthinking and start creating.We break down practical tips for getting past self-doubt, simplifying your workflow, and showing up consistently—without getting overwhelmed by gear, production, or perfection. Plus, Katie explains why video podcasting is on the rise and how creators can make the most of it.If you've been feeling stuck, this episode is your permission to start where you are, use what you have, and build momentum one step at a time.Key Points:Overcoming content creation roadblocks and getting unstuckThe biggest misconceptions about video podcastingWhy perfectionism is the enemy of consistencySimple tech setups that work without breaking the bankHow video can help build deeper audience connectionsResources: • The VHS Club Podcast - https://thevhsclubpod.com • Ecamm's Video Podcasting Guide - https://ecamm.kit.com/podcast----------------------Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.Email - Subscribe and never miss a live show reminder.----------------------JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos.Additionally, as a seasoned speaker, I'm not just about sharing knowledge--I believe in entertaining audiences and injecting humor into every presentation. I'm available to enlighten and engage audiences at your events, conferences, or institutions. My talks cover a diverse range...
In this episode of the Your Dream Business Podcast, I discussed content creation with Lyndsay from Jammy Digital. Focusing on the vital question of whether your content is geared towards fame or fortune, Lyndsay shares valuable insights on crafting engaging content that converts into sales. The conversation covers practical strategies for content creation, the importance of transparency, and the role of consistency in achieving business goals. Ideal for small business owners, course creators, and coaches, this episode aims to provide actionable advice to optimize your content strategy. KEY TAKEAWAYS COVERED IN THE PODCAST Fame vs. Fortune – Know Your Goal- Before creating content, decide whether you're aiming for visibility or actual sales. Content that builds a business looks different from content that just gets likes! Transparency Builds Trust - Being open and honest in your content helps attract the right audience and convert them into customers. People buy from those they trust. Consistency is Key- Success doesn't come from one viral post—it comes from showing up regularly with valuable content that aligns with your business goals. If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful. LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODE Connect with Lyndsay on LinkedIn, Website Connect with Teresa on Website, The Club, Sign up to Teresa's email list, Instagram, LinkedIn, Facebook or Twitter Transcript Teresa: As small business owners, I think we are all totally accustomed to the fact that we have to create content. But I have a question to ask you, are you creating content for fame or for fortune? There are some social media accounts out there who are massive and yet when they try and sell something. They get tumbleweed. So which is it? Which content are you creating for fame or for fortune? Today's guest talks all about what she means from that point of view. She shares brilliant content ideas in terms of how to actually engage your audience
Send us a textContent Is Connection. And Connection is Currency.In this episode of Powerful Women Rising, I'm joined for the second time by my friend Emily Aborn. She's a fantasic copywriter, funny meme enthusiast and the the voice you hear at the beginning of every episode of this podcast!We discuss ways to make content creation simple AND fun. Even if you think you hate content creation or that you suck at it, Emily has practical tips you can start using today to create more authentic, engaging content that resonates with your audience and gets results. What We'll Cover:How creating content in four specific categories makes the process easier and more streamlined.The secret to understanding your audience and using specificity to stand out.How to stay consistent with content creation without burning yourself out.The art of repurposing content to maximize your reach.If you've ever felt overwhelmed, stuck or unsure what to say when creating content, this episode will help you simplify the process and create content that truly connects and converts!Links & References:Join us at our next PWR Virtual Speed Networking Event!For even deeper connections, check out the Powerful Women Rising Community!Connect with Emily on Instagram: https://www.instagram.com/emilyabornListen to the Content with Character podcast!Check out Emily's first interview on PWR episode #30 - Increase Visibility and Sales Using Curiosity MarketingLoved the episode? Here are four ways you can show your support:1. Buy me a coffee to show your appreciation!2. Leave a five-star review3. DM me on Instagram and let me know4. Share it with a friend!Connect with Me, Your Host Melissa Snow!Melissa Snow is a Business Relationship Strategist dedicated to empowering women in entrepreneurship. She founded the Powerful Women Rising Community, which provides female business owners with essential support and resources for business growth. Melissa's other mission is to revolutionize networking, promoting authenticity and genuine connections over sleazy sales tactics. She lives in Colorado Springs with her two dogs, three cats, and any number of foster kittens. She loves iced coffee, true crime, Taylor Swift, and buying books she'll never read.Instagram: https://instagram.com/powerfulwomenrisingThreads: https://www.threads.net/@powerfulwomenrisingYouTube: https://www.youtube.com/@powerfulwomenrising
In this episode of Lunch with Norm, Vanessa Hung breaks down how Amazon's AI-powered Rufus and Cosmo are changing the game for sellers. She explains how AI is reshaping Amazon search rankings, product listings, and PPC advertising—and why traditional keyword strategies are becoming obsolete. Vanessa dives deep into how AI personalizes search results, how to optimize listings for Amazon's new algorithm, and the biggest mistakes sellers must avoid to stay competitive. If you're an Amazon seller, this episode is packed with must-know insights about the future of eCommerce, audience targeting, and AI-driven marketing strategies. Sign up for our Newsletter - https://lunchwithnorm.beehiiv.com/ Thank you to our sponsors! ________________________________________________________ This episode is brought to you by TrueOps: Amazon sellers, stop leaving money on the table! TrueOps helps you reclaim every cent you're owed with cutting-edge tech and just a 10% commission—way less than the industry standard of 25%.
Hey beautiful souls! In this episode of Her Business Elevated, I'm diving into how to create content your audience will love. I've been there—feeling like my content was all over the place and not really connecting with my audience. But once I got clear on who I was speaking to, everything changed. In this episode, I share my personal journey and give you practical tips on understanding your audience, finding your authentic voice, choosing the right content format, and creating content that truly converts.I also have some amazing resources for you! Book a free 20-minute coffee chat with me to refine your content strategy, download my 9 Steps to Content Creation Strategy, and check out my Content with Confidence course to level up your content game. Plus, I'm sharing actionable steps so you can start implementing these strategies right away. Tune in now and let's make your content work for you!
Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs
Lindsay Silberman has extensive experience as a magazine editor and content creator before launching Hotel Lobby Candle, a candle company designed to take customers back to their favorite travel destinations. Lindsay shares her journey of learning how to create products and she gives advice on pitching editors and writers for media coverage.To learn more about Hotel Lobby Candle and for show notes: https://www.shopify.com/blog/hotel-lobby-candle-storytellingFor video interviews with founders, subscribe to the Shopify Masters YouTube channel.
Anna celebrates five years of creating uplifting and relatable content as she reflects on how she got her start on TikTok, why she makes the content she makes and offers tips on how you can start your own content creation journey. Plus, we get some cameos from her foster kittens Baby and Sugar! Welcome to Anna's Guide to Creating Content.
In this episode of the podcast, I dive deep into the barriers that stop most people from producing content and explore strategies to overcome them. From addressing insecurities about copying others to prioritizing social media, this conversation offers actionable insights for anyone struggling to create. I break down why platforms like TikTok, YouTube Shorts, and Facebook Reels are still goldmines for attention, even if you're starting late. You'll hear real-life examples of individuals who've grown their businesses through organic marketing and learn why documenting is more powerful than creating content from scratch. Whether you're an entrepreneur, real estate agent, or aspiring influencer, this episode is packed with practical advice to help you stand out and build your brand in 2025. We also discuss the importance of balancing quality and consistency, making time for content creation, and leveraging platforms effectively to amplify your voice. If you're ready to move past fear and excuses and start creating, this episode is your roadmap.