Podcast appearances and mentions of nick kusmich

Nick Kusmich, author of Give, founder of the Marketers Council and host of The Art of Lead Generation Implementation Intensive shows us behind the scenes at how he’s completely changed his life, body, business and mind in the last five years. Check out Nic’s website, and stalk him on Facebook. Mentioned in this episode: Tucker Max Dan Sullivan Daniel Stickler Dave Asprey

Facebook ads, the powerful yet mysterious marketing tool that has the potential for so much success but also SO much wasted money if you don't know what you're doing. Nick Kusmich is an absolute ninja when it comes to scaling Facebook ads for top results, and he's here on the podcast to share his fool-proof 4 step strategy!

Today on the More Cheese Less Whiskers podcast we're talking with Jay Wong and Jay is a really interesting guy. I met him in Toronto at a Nick Kusmich event I was speaking at and we got talking about his model of helping people set up, and building brands around their podcasts. We had a really good conversation today about the purpose of a podcast and the place it has in your 8 Profit Activators, and if you've been listening to the way we do this podcast, it will be an interesting look into the psychology of how I use a podcast in our marketing. It's nice to have that conversation with somebody who you know is going to take action on the things we talked about, including generating an audience for the show before you actually start the podcast, rather than doing the podcast first and hoping you can build an audience from there.   Show Links:Show TranscriptProfitActivatorScore.com 90MinuteBooks.com     Want to be a guest on the show? Simply follow the 'Be a Guest' link on the left & I'll be in touch. Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers...

There are many ways to find potential customers, but taking a moment to think through the most effective way can multiply your results. Today on the More Cheese, Less Whiskers podcast we're talking with Cody Burch. I've met Cody a couple of times at Nick Kusmich’s events and he's what you would call, an expert funnel builder. He has a really great process that I love the name of, called the ‘One Hour Funnel’ because it promises a big benefit and you know exactly what you're going to get at the end of it. We had a great conversation about this philosophy of making things as convenient as possible for people. We talked about how he identifies leads right now, and how he uses webinars as a way to get in front of people in his own funnel process. We talked about the idea of using a book or gift card to turn people from invisible prospects to visible prospects as a multiplier for his webinar, always driving towards doing something for people as opposed to showing people how to do something. This call went so fast and we really got into the depth and psychology of what's going on in the minds of people, and how to best use the different approaches to generating leads.   Links: Show Notes: MoreCheeseLessWhiskers.com/100 Scorecard: ProfitActivatorScore.com Email Mastery: EmailMastery.com 90-Minute Books: 90MinuteBooks.com Want to be a guest on the show? Simply follow the 'Be a Guest' link. Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers...

Nick Kusmich is an absolute genius at Facebook advertising. He knows the ins and outs of Facebook ads and campaigns, and puts this knowledge to work to get his clients the best possible results. In this conversation, Nick talks about his new book, Give. He shares several formulas and frameworks that he uses successfully, including the four Ms (message, market, magnet, and mechanism) and SAGE (short, actionable, goal-oriented, and easy). In short, he shares a splash of that secret sauce that he uses to achieve success for himself and his clients. Find Out More About Nick Here: nicholaskusmich.com@nicholaskusmich on FacebookNicholas Kusmich on LinkedIn@nicholaskusmich on Twitter@nicholaskusmich on Instagram In This Episode: [02:04] - Nick has been doing Facebook advertising for as long as he can remember. He explains that he was in the right place at the right time, and talks about what was going on in his life at the time. [05:14] - We learn whether Nick gives his clients inside views of what he’s doing, or whether it’s more behind the curtain. The answer has shifted over time, he reveals. [07:10] - Nick talks about a video that he helped make viral. He then discusses making things go viral in general, and explains what he thinks the components of successfully viral marketing are. [10:45] - What’s the difference between a Facebook ad and a campaign? [13:36] - Nick discusses whether he thinks what he’s doing is enough to go viral, or whether he would need llamas in a pool. He explains the things that people can get from the offers he’s providing with his book Give. [17:15] - We learn what 90 percent below the surface in Facebook campaigns consists of, and what Nick’s four-M formula is. The four Ms are message, market, magnet, and mechanism. [18:46] - The first of the four Ms is “message.” What you say is not as important as how you say it, Nick says, and explains what he means. [20:12] - We move onto the second of the four Ms: market. Nick emphasizes the importance of understanding the difference between mass marketing and micro-marketing. [21:14] - The third of the four Ms is magnet, which Nick discusses here. This is what you can give that provides value to your marketplace. [21:48] - The mechanism, which is the last of the Ms, is the process you put in place to turn a lead into a prospect and a prospect into a client or customer. [23:10] - Does Nick have other frameworks or models that may be valuable to listeners? In response, Nick talks about his SAGE framework, which stands for short, actionable, goal-oriented, and easy. [28:25] - Stephan expands on what Nick has been saying by talking about an article of his discussing how to get verified on social media. [30:13] - What are Nick’s favorite ad types? And are there any types of formats we should know about? [34:06] - Nick addresses the topic of whether we need to worry about any rules. He mentions the 20% text rule, which is that any image cannot have more than 20% of its body filled with text. [35:50]- We learn some of the must-do strategies and tactics surrounding retargeting. Nick offers several methods for using retargeting successfully. [38:48] - Stephan brings up the topic of Facebook Messenger ads, which have been a hot topic lately. Nick then shares his thoughts on this method. [42:15] - Is Nick testing messenger bots? [43:26] - Nick discusses the quality of lookalike audiences, which he says depends on two primary factors. [46:02] - Nick shares how his agency’s pricing strategy works, which he reveals depends on the scenario. [47:01] - We hear Nick’s thoughts on Facebook’s Power Editor versus its Ads Manager. [48:05] - Nick offers a few other questions to ask a Facebook advertising agency to decide whether to work with them. [50:32] - Has Nick ever worked with clients who were banned from Facebook, and been able to get their accounts reinstated? [51:58] - Does Nick have any tips or tricks around Facebook exclusion lists? [53:38] - Nick talks about using the percentage of video watched as a targeting mechanism. [54:30] - You can go to givebook.info to buy your copy of the book Give for just $4 and to get a bonus and a chance to enter a competition. [55:30] - Where can people go to find and engage with Nick? Links and Resources: nicholaskusmich.com@nicholaskusmich on FacebookNicholas Kusmich on LinkedIn@nicholaskusmich on Twitter@nicholaskusmich on InstagramJay Abraham on Marketing SpeakTony RobbinsJoe PolishDollar Beard ClubSeth GodinTaki Moore on Marketing SpeakCharity WaterFacebookpocalypse Traffic & Conversion SummitWar RoomManyChatPower EditorAds ManagerMarty WeintraubInfusionsoftgivebook.info

Generating leads is the lifeblood of any business, especially for salespeople, experts, consultants, and coaches. That's why I sought out one of the world's leading lead generation experts and advanced Facebook ad specialist, Nick Kusmich.Nick has built an empire out of what he’s most passionate about–marketing.  He is one of the top industry authorities on Facebook advertising and is relied upon by industry leaders from multiple markets.This episode covers high-level strategies for rolling out successful Facebook funnels and ad campaigns, including how to lower your lead costs.Nick goes much deeper into a lead funnel than most simple media buyers, helping his clients architect the entire framework of a highly effective lead generation strategy.Some Topics We Discussed Include:How Nicholas Kusmich got into FacebookContextual congruenceThe Triage CallTargeting and scaling strategiesUnderstanding social psychologyLead adsThe problem with micro-targetingReverse funnel strategyCreating a lead magnet campaignLearn more about Nicholas and get the full shownotes at https://baconwrappedbusiness.com/nicholas-kusmich/Love the show? Subscribe, rate, review, and share!Here’s How To Rate and Review Us»Join the Bacon Wrapped Business Community today: Bacon Wrapped Business on FacebookBrad Costanzo on FacebookBrad Costanzo on LinkedInBrad Costanzo on YouTubeBrad Costanzo on Twitter

  Nicholas Kusmich is a Facebook Ad consultant with the “highest ROI in the Facebook Advertising space”.   EPISODE  Nick Kusmich became an expert at Facebook Ads by accident. He's done tons of A/B testing, found out the best tips and tricks for using the service, and is now getting amazing results for major brands. In this episode Nick discusses some killer Facebook Ads secrets, why the platform is such a huge opportunity for brands to get more specific with their targeting than ever before, and what kind of investment they should be making when it comes to testing. Even if you aren't looking to do Facebook marketing right now, there are some things you should be doing on Facebook and on your site that will give you valuable insight into your demographics and their motivations. Some of the hot topics we delve into: • "he who pixels the most sites wins" • the 4 types of Facebook audiences • how to find where your demographic "is hanging out" • the one Facebook tool that allows you to gather information about your ideal demographic for free • how to work off of your competitors' fan bases instead of spending time developing your own.   For complete shownotes and more, please head over to www.marketingspeak.com/nickkusmich   LINKS & RESOURCES MENTIONED nicholaskusmich.com   STEP UP YOUR MARKETING GAME! 1. Start thinking about the context of your Facebook strategy - what do you want to see when you are on Facebook? What do you hate seeing? 2. Start A/B testing with your Facebook ads. Is there a certain call to action that works better? How about image or color? 3. Create some great content that you are proud to share via Facebook    THANK YOU FOR LISTENING! As always, thank you for tuning in. Please feel free to drop by the website to contact me or leave a comment. If you enjoyed this episode, please share it! -Stephan STAY CONNECTED 10 Point Facebook Ads Checklist - Free eBook | Twitter