How To Get A Grip

Why is selling someone else's product easier than selling your services? So many people approach me asking for advice about this particular problem. While I am no psychologist, I find that many people tend to have personal problems disguised as business problems. The good news is that there are ways to overcome these personal struggles; you just need to know how to disassociate your own identity from the role you provide. In this episode, I look at why it's harder to sell your services instead of someone else's. I talk about the difference in standards we have when employed by someone else and when we are self-employed. I share some ways to help overcome the difficulty of selling your services. I also give an audience shout-out to Otiti Jasmine for her wonderful review. "When you are employed by somebody else you have to hold yourself up to a certain standard. You have to do the marketing activity, or you get fired. You have to have the sales meetings, or you get fired. When you become self-employed you don't always hold yourself to the same standard."-Matthew Kimberley This week on Book Yourself Solid® Marketing For Coaches Podcast: An Audience Shout Out to Otiti Jasmine Reasons why people struggle to sell their services and not someone else's My Action Based Coaching Plan Defining a sales job and how it reflects on our value Selling a persona instead of selling yourself How to determine what personal information you share contributes to your brand Why a patented intellectual process can help you overcome selling yourself Resources Mentioned: Podkite Otiti Jasmine The Coaching Industry in Crisis? Ruth Kudzi Weighs In A Red Velvet Rope Policy for Your Coaching Business How Coaches Should Answer the Question “Can I Pick Your Brain?” Mike Michalowicz Podcast Book Yourself Solid You Can't Teach a Kid to Ride a Bike At a Seminar, by David Sandler Get More Clients in 60 Days! Did you know there are five simple things you can do each morning that can help you get more client inquiries, book yourself solid, and skyrocket your bottom line? My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straight-forward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow. So, if you're ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website.   Get More Leads, Prospects & Clients Thanks for tuning into this week's episode of Book Yourself Solid's Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay Be sure to share your favorite episodes on social media to help me reach more coaches, like you. Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website.

When you’re looking for clients, there are a lot of ways to go about it. One of the simplest, most effective ways is to go to other people’s existing clients. If you can get someone else’s endorsement, their client base can become your client base. Today, I look at this strategy: why it works, what’s the best way to capitalize on it, and how it relates to the analogy of the money tree. I talk about why you should put yourself in front of other people’s audiences for free, how to do it most efficiently, and the importance of getting the endorsement of a highly trusted name. “It’s never, ever, ever a bad idea to talk to other people’s audiences.” - Matthew Kimberley This week on Book Yourself Solid® Marketing For Coaches Podcast: How talking to other people’s audiences can help you glean clients How to use this technique most efficiently Why you should put yourself in front of other people’s audiences for free The importance of picking a trusted name The money tree analogy Mentioned Resources: Book Yourself Solid Five Things You Need To Do Every Morning To Get You More Clients In 60 Days  Get More Clients in 60 Days! Did you know there are five simple things you can do each morning that can help you get more client enquiries, book yourself solid, and skyrocket your bottom line? My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straight-forward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow. So, if you’re ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website. Get More Leads, Prospects & Clients Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay Be sure to share your favorite episodes on social media to help me reach more coaches, like you. Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website.

Everybody knows about return on investment, and everybody knows you need it. But not everybody knows about the different areas of ROI your client may be looking for. Being able to identify the right area for a given situation can mean the difference between success and failure for your marketing strategies and your coaching business. Today, I list the four types of return on investment and explore them all, giving examples of each and explaining how you can use them to turn your relationship with your clients into a win-win situation. I also discuss the importance of keeping your advertised ROI tangible and specific. “Be sure that the results you are delivering go beyond the advice that people chew on.” - Matthew Kimberly This week on Book Yourself Solid® Marketing For Coaches Podcast: The four areas of return on investment How you can avoid pitching the wrong kind of return The importance of keeping your advertised ROI tangible Why you should look for positive, specific outcomes for your existing clients Mentioned Resources: Book Yourself Solid Five Things You Need To Do Every Morning To Get You More Clients In 60 Days  Get More Clients in 60 Days! Did you know there are five simple things you can do each morning that can help you get more client enquiries, book yourself solid, and skyrocket your bottom line? My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straight-forward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow. So, if you’re ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website. Get More Leads, Prospects & Clients Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay Be sure to share your favorite episodes on social media to help me reach more coaches, like you. Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website.

Everyone talks about the importance of developing your values, your purpose, and understanding your direction, etc. While it may not seem very important, having this understanding of your values is vital when you're developing a personal brand business, because it helps attract people to you. It doesn't have to be something on a global scale like world peace or ending world hunger; you just have to know what's important to you. In today's episode, I look at why you want to develop your "Why You Do It" statement. I talk about how developing your Why is so important for your business, and how it helps you attract the right people. I also share my big motivating why and how a nanny's Why helped win me over. "Why you do what you do is really where you put your stamp of personality and of value into the essence of your business."- Matthew Kimberly This week on Book Yourself Solid® Marketing For Coaches Podcast: What is a “Why You Do It Statement” Why it’s difficult to resonate with people if you only work for money How a candidate for my son’s nanny won me over with her Why What is a value statement My big motivating Why Attracting the right kind of client with your Why Mentioned Resources: Book: The Values Factor, by Dr. John Demartini Book Yourself Solid Heroic Public Speaking  Get More Clients in 60 Days! Did you know there are five simple things you can do each morning that can help you get more client enquiries, book yourself solid, and skyrocket your bottom line? My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straight-forward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow. So, if you’re ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website. Get More Leads, Prospects & Clients Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay Be sure to share your favorite episodes on social media to help me reach more coaches, like you. Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website.

Do you need to develop a new program over 9 months? We do need to workshop new products with clients, but many believe that the only way to perfect it is through working with those clients at a cheap rate for an exceptionally long period. However, I've found that if you develop a product over several months, you're more likely to lose momentum, and quit. So why workshop a program to exhaustion when all you need is a weekend? In today's episode, I talk about launching new products and why you don't need to develop them over months. I explain how losing momentum can derail your product, and why some products only need a weekend to workshop. I show some of the benefits of building a short course that can be turned into an evergreen program. I also provide examples of successful workshops that I ran in a short-term period and explain why I decided to not grow them further. "Whenever you come up with a new concept, a new idea, a new offering, a new product, a new service, a new experience, a new course -whatever that might be- it's almost always a mistake to offer it as a six- or nine-month program."- Matthew Kimberly This week on Book Yourself Solid® Marketing For Coaches Podcast: The development process for new offers What happens when you commit to an idea and lose momentum The benefits of workshopping an idea over a weekend Being comfortable with not running with every product you develop Getting data quickly to determine if your product is helpful Creating recurring revenue with workshops How new products can not align with company goals Mentioned Resources: Book Yourself Solid Delightful Emails  Get More Clients in 60 Days! Did you know there are five simple things you can do each morning that can help you get more client enquiries, book yourself solid, and skyrocket your bottom line? My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straight-forward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow. So, if you’re ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website. Get More Leads, Prospects & Clients Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay Be sure to share your favorite episodes on social media to help me reach more coaches, like you. Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website.

Today marks the one-year anniversary of relaunching my Book Yourself Solid program. Therefore, I wanted to take a few minutes to celebrate our wins and take a look back at my 12-year journey with Book Yourself Solid. This is also a shout-out to everyone who has listened to this podcast, joined our Facebook group, taken a free master class, or supported us in other ways. Our future is bright and booked solid! In today's episode, I take some time to reflect on my 12 years working as a Book Yourself Solid coach. I share how I became involved with Michael Port and how I wasn't happy running my own company. I celebrate what I have helped accomplished after relaunching my Book Yourself Solid program in the past year. I also explain how the Book Yourself Solid Advisory Board works and helps coaches. "You cannot be behind in your own journey. You are on the right path!"- Matthew Kimberly This week on Book Yourself Solid® Marketing For Coaches Podcast: My work life before becoming a coach How I got involved working with Michael Port Building what you say you’re going to do What I have accomplished during my time working with Book Yourself Solid How the Book Yourself Solid Advisory Board works The successes of this past year despite all the hardship in the world Mentioned Resources: Book Yourself Solid Book: Get a F*cking Grip, by Matt Kimberly Heroic Public Speaking  Get More Clients in 60 Days! Did you know there are five simple things you can do each morning that can help you get more client enquiries, book yourself solid, and skyrocket your bottom line? My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straight-forward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow. So, if you’re ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website. Get More Leads, Prospects & Clients Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay Be sure to share your favorite episodes on social media to help me reach more coaches, like you. Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website.

Do you have a list of things that should get done, but you never feel motivated to finish them? We like to spend time and money on things that we value, but even when we work on a personal project if there are no consequences for missing a deadline we continue to push this work off forever. What’s funny is that there are certain tasks that we dislike doing, such as paying bills or going to the dentist, but we still prioritize them because there are heightened consequences for missing those deadlines. Therefore, if you feel like you're never going to finish your book, your course, or set up your business, you may need to set up a larger consequence for not finishing your project on time. In today's episode, I discuss 3 types of constraints that I find are effective at helping meet your deadlines. I clarify why it's easier to hold yourself accountable in groups as opposed to self-imposed deadlines. I explain how heightening the consequences of missing a deadline through financial penalties can help you be more motivated to work on your project. I also provide examples of financial constraints others have used to meet their deadlines, and ways you can hold yourself accountable through pre-sales. "The consequences of just having an accountability buddy are often a lot less than, you know, ramped up accountability, like if there's a financial penalty or if there is a strong or important emotional penalty."- Matthew Kimberly This week on Book Yourself Solid® Marketing For Coaches Podcast: Why we have difficulty completing the “should get done” list The different types of deadlines you can impose on yourself How Michael Port held someone accountable with a $10,000 check Heightening the consequences of missing your deadlines What are personal financial restraints? Using pre-sale to encourage you to finish your course Mentioned Resources: Book Yourself Solid Book: Profit First, by Mike Michalowicz Website: Mirasee  Get More Clients in 60 Days! Did you know there are five simple things you can do each morning that can help you get more client enquiries, book yourself solid, and skyrocket your bottom line? My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straight-forward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow. So, if you’re ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website. Get More Leads, Prospects & Clients Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay Be sure to share your favorite episodes on social media to help me reach more coaches, like you. Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website.

Do you have a coaching business or a coaching job? Everyone aspires to have a well-paid and stress-free job, but it's very rare to get both. If you have a business, specifically a coaching one, then that allows you the freedom to work as much or as little as you want. So, if you feel like you're chasing a million-dollar business or don't want the stress of a million-dollar business then all you need is Five Clients and a Telephone! In today's episode, I explain the Five Clients and a Telephone strategy to grow a 6-figure business. I demonstrate how easily your income can be scaled based on the number of clients you have. I talk about value propositions and how this helps justify your pricing as it goes up. Additionally, I clarify why choosing the right target market helps make your sales goals more achievable. "I've seen people spend $12,000 on, you know, weekend mastermind or an appointment with a life coach who was going to destroy a limiting belief that’s costing them hundreds of thousands in a lifetime.” - Matthew Kimberly This week on Book Yourself Solid® Marketing For Coaches Podcast: Why people prefer the safeguards that come from working in a business The Five Clients and a Telephone strategy Scaling your income based on the number of clients you manage How a value proposition can help you justify increasing your rate Choosing the right target market that aligns with your needs The Book Yourself Solid Reseller Program Mentioned Resources: Book Yourself Solid Book: Get a F*cking Grip, by Matt Kimberly  Get More Clients in 60 Days! Did you know there are five simple things you can do each morning that can help you get more client enquiries, book yourself solid, and skyrocket your bottom line? My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straight-forward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow. So, if you’re ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website.   Get More Leads, Prospects & Clients Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay Be sure to share your favorite episodes on social media to help me reach more coaches, like you. Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website.

90% of business problems are personal problems in disguise is a wonderful quote you've heard me use multiple times on this podcast by my business partner Michael Port. Most of our business problems are direct results of the amount of work we put into the business. So the real question you need to ask is what is the personal problem you have that makes writing emails, making sales calls, or growing your business so difficult? In today's episode, I unpack how our personal problems can affect our business. I explain why we need to involve others when trying to resolve our personal problems. I provide some examples of ways we can hold ourselves accountable.  I also talk about making yourself quotable and how that helps you gain more recognition. "The idea in order for it to be executed has to first pass through the decision making part of your brain which says this is a decision I am prepared to take.” - Matthew Kimberly This week on Book Yourself Solid® Marketing For Coaches Podcast: Why being quotable correlates to the amount of recognition you get What it means for businesses to be binary Some of the personal problems that can affect our business What can we do to mitigate against our business problems growing Why having accountability can help us resolve our business problems How to raise the stakes with your business Mentioned Resources: Book Yourself Solid Heroic Public Speaking Get More Clients in 60 Days! Did you know there are five simple things you can do each morning that can help you get more client enquiries, book yourself solid, and skyrocket your bottom line? My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straight-forward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow. So, if you’re ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website. Get More Leads, Prospects & Clients Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay Be sure to share your favorite episodes on social media to help me reach more coaches, like you. Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website.

Are you feeling overwhelmed? As coaches, we are usually running the coaching, sales, marketing, and every other aspect of our business. The amount of never-ending work can certainly feel overwhelming! While some people can motivate themselves through it, others can become paralyzed and not get any work done. When you feel overwhelmed it's important to stop guessing what the solution may be and start relying on a proven system that helps walk you out of it, one step at a time. In today's episode, I talk about overwhelm and ways to help deal with it. I clarify how overwhelm affects everyone differently. I discuss the symptoms of overwhelm and why it's important to have the self-awareness to identify when you're overwhelmed. I also explain why we need to have a system in place to take one step forward instead of relying on guesswork.  "It's not something I've solved, but I think self-awareness is not necessarily about solving all of your problems. It's being aware of your problems and knowing that there is a path to solve them.” - Matthew Kimberly This week on Book Yourself Solid® Marketing For Coaches Podcast: Why I got called the “hemorrhoid guy” because of my own speech How overwhelm can affect people differently The role self-awareness plays in overcoming overwhelm How I get myself out of an overwhelming funk Symptoms of overwhelm The power of process Mentioned Resources: Book: Steal the Show, by Michael Port Get More Clients in 60 Days! Did you know there are five simple things you can do each morning that can help you get more client enquiries, book yourself solid, and skyrocket your bottom line? My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straight-forward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow. So, if you’re ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website. Get More Leads, Prospects & Clients Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay Be sure to share your favorite episodes on social media to help me reach more coaches, like you. Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website.

Do you even need to send proposals? While they are important for the corporate markets that need everything on paper, I see proposals as a limiter on a coach's ability to sign new clients. In my ideal world, coaches would not use proposals, but if you live in the real world there are still some steps you can take to make sure your clients agree to your proposals. In today’s episode, I talk about ways to improve your proposals. I share why I think coaches should not send proposals. I teach about what you should be asking the client before sending a proposal and why you need to include validity dates on your offers. I also give an audience shout-out to Divian Mistry for the wonderful review he recently gave on Apple Podcast. "As a general rule, if you're providing coaching services, I think the ideal situation is no proposal at all. - Matthew Kimberly This week on Book Yourself Solid® Marketing For Coaches Podcast: The audience shoutout to Divian Mistry The reasons for submitting proposals Situations where you don’t need a proposal When contracts should be signed during the closing process Why clients need to be emotionally invested before sending a proposal What to say to potential clients before sending a proposal What to clarify to potential clients if they don’t follow up on your proposal  Resources Mentioned: Website: Headache Free Automations Website: Podcast Network Solutions Thrivecart Book: You Can’t Teach a Kid to Ride A Bike, by David Sandler  Get More Clients in 60 Days! Did you know there are five simple things you can do each morning that can help you get more client enquiries, book yourself solid, and skyrocket your bottom line? My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straight-forward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow. So, if you’re ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website. Get More Leads, Prospects & Clients Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay Be sure to share your favorite episodes on social media to help me reach more coaches, like you. Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website.

What is keeping you distracted from your work?  I'm not just talking about social media feeds or a shiny object in front of you, but there are so many distractions that just come from your mind in the form of ideas. Every idea seems like an opportunity that we cannot miss, but in truth, we just need to put on some blinders and focus on our one path. In today's episode, I break down the concept of "idearrhea" and what happens when you have too many ideas. I talk about what it means that entrepreneurs don't fail for a lack of opportunity. I discuss why accountability is important to work on an idea. I also share what I think is a big problem that too many coaches focus on. "What is my single path? and is what I'm doing today in service of putting one step in front of the other so that even when I don't feel like it, and even when opportunity is everywhere I am making progress in the direction that I want to make?” - Matthew Kimberly This week on Book Yourself Solid® Marketing For Coaches Podcast: What is “Idearrhea”? How constant streams of ideas can keep us from accomplishing one My ridiculous metaphor comparing fertility treatments to having too many ideas Find a way to hold yourself accountable What coaches need to do instead of trying to create newer products Get More Clients in 60 Days! Did you know there are five simple things you can do each morning that can help you get more client inquiries, book yourself solid, and skyrocket your bottom line? My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straight-forward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow. So, if you’re ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website. Get More Leads, Prospects & Clients Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay Be sure to share your favorite episodes on social media to help me reach more coaches, like you. Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website.

Why is selling someone else's product easier than selling your services? So many people approach me asking for advice about this particular problem. While I am no psychologist, I find that many people tend to have personal problems disguised as business problems. The good news is that there are ways to overcome these personal struggles; you just need to know how to disassociate your own identity from the role you provide. In this episode, I look at why it's harder to sell your services instead of someone else's. I talk about the difference in standards we have when employed by someone else and when we are self-employed. I share some ways to help overcome the difficulty of selling your services. I also give an audience shout out to Otiti Jasmine for her wonderful review. "When you are employed by somebody else you have to hold yourself up to a certain standard. You have to do the marketing activity, or you get fired. You have to have the sales meetings, or you get fired. When you become self-employed you don't always hold yourself to the same standard."-Matthew Kimberly This week on Book Yourself Solid® Marketing For Coaches Podcast: An Audience Shout Out to Otiti Jasmine Reasons why people struggle to sell their services and not someone else’s My Action Based Coaching Plan Defining a sales job and how it reflects on our value Selling a persona instead of selling yourself How to determine what personal information you share contributes to your brand Why a patented intellectual process can help you overcome selling yourself Resources Mentioned: Podkite Otiti Jasmine The Coaching Industry in Crisis? Ruth Kudzi Weighs In A Red Velvet Rope Policy for Your Coaching Business How Coaches Should Answer the Question “Can I Pick Your Brain?” Mike Michalowicz Podcast Book Yourself Solid You Can’t Teach a Kid to Ride a Bike At a Seminar, by David Sandler  Get More Clients in 60 Days! Did you know there are five simple things you can do each morning that can help you get more client inquiries, book yourself solid, and skyrocket your bottom line? My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straight-forward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow. So, if you’re ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website. Get More Leads, Prospects & Clients Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay Be sure to share your favorite episodes on social media to help me reach more coaches, like you. Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website.

Is the company you keep affecting your professional reputation? Business can be just like grade school in that you can be judged harshly by the people you associate with. If you hang out with business professionals who never deliver on their word, you may develop that reputation by association. It's vital to be aware of how others can tarnish your reputation in a personality-based business. In this episode, I share a cautionary tale from my boarding school days about why I was selected for a drug test despite never doing drugs. I share why I felt this was an unfair association for me but use this as a warning about the company you keep with your business. I talk about the importance of knowing your company values and why personality-based businesses are so dependent on reputations. "It takes a long time to build a reputation and a few minutes to undo it."-Matthew Kimberly This week on Book Yourself Solid® Marketing For Coaches Podcast: What my boarding school experience was like The reason I was selected for a drug test at school despite never doing drugs How my boarding school experience relates to the company you keep in your business Why you need to take a hard look at your business values Why the company you keep has a major impact on a personality-based business   Get More Clients in 60 Days! Did you know there are five simple things you can do each morning that can help you get more client inquiries, book yourself solid, and skyrocket your bottom line? My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straight-forward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow. So, if you’re ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website. Get More Leads, Prospects & Clients Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay Be sure to share your favorite episodes on social media to help me reach more coaches, like you. Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website.

Do you have a common enemy that your audience can rally behind? We often hear the term magnetic personality to describe someone that attracts all the clients, but no one seems to remember that magnetic personalities must also repel. If you are willing to share your strong opinions about something or someone you hate, this can help you stand out as a rallying point for your audience. In this episode, I share how to make your personal marketing brand more magnetic. I talk about how you show up in the world let people know what you're for or against. I clarify the difference between taking positions against others and public bullying. I also discuss how leading with negativity attracts the wrong kind of crowd. "You want to be the kind of person is invited back onto stages, onto panels, onto television shows, and give your comments to the press, and you're only going to do this if you have a strong opinion." -Matthew Kimberly This week on Book Yourself Solid® Marketing For Coaches Podcast: Finding a common enemy for people to rally against Letting people know what you’re against by how you show up in the world How to create a flippant enemy by using “I hate” statements The difference between being against someone and public bullying Why you should never lead with negativity Resources Mentioned: Book Yourself Solid Get More Clients in 60 Days! Did you know there are five simple things you can do each morning that can help you get more client inquiries, book yourself solid, and skyrocket your bottom line? My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straight-forward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow. So, if you’re ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website. Get More Leads, Prospects & Clients Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay Be sure to share your favorite episodes on social media to help me reach more coaches, like you. Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website.

Is there a point to joining a coaching program if all the information is freely accessible? It may seem that there is no need to pay a coach if all the information is freely available, but no one is paying for information. What truly makes a coach valuable is their perspective and insight that cannot come from passively reading information. In this episode, I talk about why it’s better to give away your highly valuable information. I clarify why a coach’s services are still valuable despite giving away free information. I also discuss why appealing to your client’s emotional side is just as important as their logical side. “You’re never paying for the information; you’re paying for the result that comes with the information.” -Matthew Kimberly This week on Book Yourself Solid® Marketing For Coaches Podcast: Why you want to give away highly valuable information The only instances where information is a highly traded commodity Pre-framing the value of the information you give away What is passive consumption? How a coach is still relevant if all the valuable information is freely accessible The importance of appealing to the emotional and logical sides of a client Being able to present the same information in multiple ways Resources Mentioned: Book Yourself Solid   Get More Clients in 60 Days! Did you know there are five simple things you can do each morning that can help you get more client inquiries, book yourself solid, and skyrocket your bottom line? My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straight-forward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow. So, if you’re ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website.   Get More Leads, Prospects & Clients Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay Be sure to share your favorite episodes on social media to help me reach more coaches, like you. Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website.

    Do you really need to be on Clubhouse? Everyone is talking about how it's a must-have marketing tool. In fact, some people are already crushing it on Clubhouse, but that doesn't mean that this will be a great fit for your business. Having a great marketing platform does not always equal business development. What is more important is that you think about how you spend your time, energy, and attention.   In this episode, I share my thoughts on Clubhouse, and why I am not jumping on it just yet. I discuss the opportunity costs of new marketing tools and how to see if they fits within your market. I also share some thoughts from an email conversation I had with my friend Ian Brodie and the increase of marketing noise.   “It does represent a fantastic opportunity. The question is, with Clubhouse or with anything else, can you afford the opportunity cost?” - Matthew Kimberly   This week on Book Yourself Solid® Marketing For Coaches Podcast:   The increase in “marketing noise” in 2021 Lead Generation through broadcasting platforms How marketing platforms don’t always convert into business development The opportunity cost of new marketing tools Asking what are the businesses in your field doing?   Resources Mentioned: Book Yourself Solid Ian Brodie   Get More Clients in 60 Days!   Did you know there are five simple things you can do each morning that can help you get more client enquiries, book yourself solid, and skyrocket your bottom line?   My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straight-forward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow.   So, if you’re ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website.     Get More Leads, Prospects & Clients   Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.   Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay   Be sure to share your favorite episodes on social media to help me reach more coaches, like you.   Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website.  

    Are you in control of your money or is your money in control of you? Many people can maintain a balance sheet, but that doesn’t necessarily mean they know if they’re on track to hit their meeting their sales goals, or where their cash flow will be in the future. It’s vital for you to be aware of how your money is working for you, and more importantly make sure you don’t run out of it!   In this episode, I share some tools that I use and recommend to clients to help manage your budget. I discuss simple methods to help monitor your sales goals as well as more complex goals to help you build up your cash flow projections. I also provide resources to help you learn more about managing your money and services that will help make this process easier for you.   “You should be able to tell in your small business at any one point, how much money you earned year to date.” - Matthew Kimberly   This week on Book Yourself Solid® Marketing For Coaches Podcast:   Why you should know how your money is working Using a dashboard to monitor your sales goals How revenue numbers help determine if you’re on track for your sales goals The Post-It Note approach Why Thrivecart is a great tool for monitoring your income Why it’s always better to leave bookkeeping to the professionals How cash flow budgeting tools can help you make smarter budgetary decisions How much time you should spend on reviewing your budget   Resources Mentioned: Book Yourself Solid co You Need a Budget Thrivecart Profit for Coaches   Get More Clients in 60 Days!   Did you know there are five simple things you can do each morning that can help you get more client enquiries, book yourself solid, and skyrocket your bottom line?   My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straight-forward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow.   So, if you’re ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website.     Get More Leads, Prospects & Clients   Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.   Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay   Be sure to share your favorite episodes on social media to help me reach more coaches, like you.   Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website.  

    Ruth Kudzi is a business coach who helps her clients leverage their leadership skills and build their resilience, so they have businesses that represent them. In addition to her own successful coaching business and as a former Deputy Head Teacher and accredited trainer she wanted to create her own academy to support people in becoming coaches. Her coaching certification program combines a variety of approaches including neuroscience, positive psychology, personality profiling, normative models, and transactional analysis.   In this episode, Ruth and I discuss the coaching crisis in the UK that is caused by an influx of coaching programs that simply promise to make money quickly, and the increase skeptical clients. Ruth talks about the importance of shifting your client’s mindsets to improve the quality and integrity of your coaching program.  We discuss the ethics of selling and how to properly use, not abuse, these techniques, and when to say, “I cannot help you”. Ruth also shares some advice on how to build your first 10 clients.   “If you’re really going to change people’s behavior, you have to go deeper because otherwise it’s like just building a house with no foundation. So, I think a coach needs to understand what’s going on in people’s brains."- Ruth Kudzi   This week on Book Yourself Solid® Marketing For Coaches Podcast:   Why clients are becoming more skeptical of coaching programs The need to go deeper with clients and shift mindsets The difference between coaching, consulting, and mentorship How do we know if we need a coach? and how to choose one. What role mental health plays in coaching. Learning when to say “I cannot help you.” The slippery slope of sales tactics and emotional vulnerability How building long-term relationships are better than any sales tactic How to build your first 10 clients   Resources Mentioned: Book Yourself Solid Kudzi Coach Academy Million Dollar Coach   Get More Clients in 60 Days!   Did you know there are five simple things you can do each morning that can help you get more client enquiries, book yourself solid, and skyrocket your bottom line?   My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straight-forward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow.   So, if you’re ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website.     Get More Leads, Prospects & Clients   Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.   Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay   Be sure to share your favorite episodes on social media to help me reach more coaches, like you.   Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website.  

    Does this episode make you uncomfortable? Comfort is a dangerous place to be in your business. When coaches get comfortable, it makes it hard to accomplish the tasks they dislike which can halt the growth in their business. Even if you're not looking to grow, as a coach you very rarely have one client that will take care of you forever. The only way to move through that is to work through what makes you uncomfortable and keep doing it.   In this episode, I discuss why it's important to work through your discomfort and how getting comfortable can kill your business. I provide examples from my life when I had to work through discomfort and what I did to overcome it. I also give an actionable step you can do to start working on overcoming your discomfort.   “By expanding your comfort zone, your business benefits in ways that you never thought would be possible had you not been the sticking block or the barrier to growth by confusing yourself with your business."- Matthew Kimberley   This week on Book Yourself Solid® Marketing For Coaches Podcast:   Why discomfort relates to growth The importance of repetition The Kimberly Kids Kidney Concept How to mitigate comfortability My examples of getting over discomfort What can make people uncomfortable in their business Actionable ideas to start getting over discomfort   Resources Mentioned: Book Yourself Solid Single Malt Mastermind   Get More Clients in 60 Days!   Did you know there are five simple things you can do each morning that can help you get more client enquiries, book yourself solid, and skyrocket your bottom line?   My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straight-forward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow.   So, if you’re ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website.     Get More Leads, Prospects & Clients   Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.   Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay   Be sure to share your favorite episodes on social media to help me reach more coaches, like you.   Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website.  

    Is there a correlation between valuable and actionable content? Everyone is trying to provide content that provides value to everyone, but it's difficult to create it when everyone has a different set of values. Instead, I want you to focus your energy elsewhere, and develop a magnetic personality that attracts clients that will want to work with you.   In this episode, I talk about why actionable and valuable content are not so important to your business. I explain how making a stance or even picking an enemy develops magnetism when attracting clients. I also give you an exercise to work on developing your magnetism.      “What's the correlation between valuable and actionable? Very little apart from specific periods of time when your washing machine breaks down."- Matthew Kimberley   This week on Book Yourself Solid® Marketing For Coaches Podcast:   The meaning of valuable content Determining what is valuable in your life When actionable content is important Why you don't need content to be actionable and valuable Why should choose an enemy Why standing for or against something causes magnetism   Resources Mentioned: Book Yourself Solid Single Malt Mastermind   Get More Clients in 60 Days!   Did you know there are five simple things you can do each morning that can help you get more client enquiries, book yourself solid, and skyrocket your bottom line?   My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straight-forward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow.   So, if you’re ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website.     Get More Leads, Prospects & Clients   Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.   Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay   Be sure to share your favorite episodes on social media to help me reach more coaches, like you.   Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website.  

    Does your family support you and your business endeavors? Some entrepreneurs and coaches are fortunate to have spouses that support them 100% of the way, but that doesn't mean their family can’t pressures of finances, quality family time, and responsibility. Communication is the most important part of balancing your work and your family to help them support you, but also to make sure that you are there for them when they need you.   In this episode, I talk about the family dynamic and the areas that can cause tension with your family when you are building your own business. I share my own experiences with changing family dynamics and how that has changed over time. I also share how to show appreciation to your family for giving you the trust and opportunity to pursue your dream.    “We got to make sure our emotional energy, our attention, affection, and time, definitely our time, is dedicated in the required quantities in order to maintain the equilibrium"- Matthew Kimberley   This week on Book Yourself Solid® Marketing For Coaches Podcast:   What it means to be self-employed when you are the bread winner The energy dynamic of family Spousal agreements and shared responsibilities My experience balancing my family’s needs The areas that can cause tensions when building your business The difference between meaningful contributions and minimal contributions How to repay your family’s faith and trust   Resources Mentioned: Book Yourself Solid Single Malt Mastermind   Get More Clients in 60 Days!   Did you know there are five simple things you can do each morning that can help you get more client enquiries, book yourself solid, and skyrocket your bottom line?   My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straight-forward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow.   So, if you’re ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website.     Get More Leads, Prospects & Clients   Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.   Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay   Be sure to share your favorite episodes on social media to help me reach more coaches, like you.   Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website.  

    Have you figured out your business goals for 2021? The new year is right around the corner, so now's the perfect time to map out what you want to accomplish with your business in the next 365 days. It may seem daunting but by developing a plan, your sales, marketing, and system goals will feel much more manageable.   In this episode, I talk about the importance of planning out your goals on a quarterly basis. I share a method I use in the Book Yourself Solid Advisory Board to map out sales, marketing, and system goals for your business. I also share what metrics to consider helping you meet and manage your goals. You'll definitely want to take notes on this episode!   “Don't let a lack of knowledge be a reason for not setting a goal to do something.” - Matthew Kimberley   This week on Book Yourself Solid® Marketing For Coaches Podcast:   The benefits of quarterly goals and project planning Breaking down your sales goals into manageable tasks Setting ambitious goals vs comfortable goals Strategies to motivate you to keep working on your goals. Marketing goals based on lead generation What metrics you should monitor Incremental improvements in your system Creating a manual on operating your business Automating aspects of your business Factoring in Personal life with your goals Project Planning   Resources Mentioned: Book Yourself Solid Single Malt Mastermind Profit for Coaches with Jos Willard Who Not Who, by Dan Sullivan The Alter Ego Effect, by Todd Herman   Get More Clients in 60 Days!   Did you know there are five simple things you can do each morning that can help you get more client enquiries, book yourself solid, and skyrocket your bottom line?   My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straight-forward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow.   So, if you’re ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website.     Get More Leads, Prospects & Clients   Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.   Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay   Be sure to share your favorite episodes on social media to help me reach more coaches, like you.   Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website.  

    Are you counting your blessings? It has been a hard year for everyone, but that doesn’t mean we don’t have anything to be grateful for. As coaches, we are very lucky that we can work for ourselves, and that sometimes are hardest struggle is “What’s the best background remover for my Instagram stories?” Even just taking 15-minutes out of your day will help you not only shift your focus, but help you develop a more positive mindset.   In this episode, I talk about why we should spend more time expressing gratitude for opportunities we have through our careers. I share my experience practicing gratitude and how that impacted my mood. I also wanted to take a few minutes to express my gratitude towards my audience and wishing you happy holidays.   “90% of business problems are personal problems in disguise.” - Matthew Kimberley   This week on Book Yourself Solid® Marketing For Coaches Podcast:   Being healthy means working on your mind and body Charging enough to make sure people are dedicated to their investment Gratitude Journaling How shifting your mindset can boost your mood Why you have a lot to be grateful for Expressing my gratitude toward my audience   Resources Mentioned: Book Yourself Solid Single Malt Mastermind Super Connected Media Chris Winfield Jenn Gottlieb   Get More Clients in 60 Days!   Did you know there are five simple things you can do each morning that can help you get more client enquiries, book yourself solid, and skyrocket your bottom line?   My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straight-forward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow.   So, if you’re ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website.     Get More Leads, Prospects & Clients   Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.   Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay   Be sure to share your favorite episodes on social media to help me reach more coaches, like you.   Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website.  

    Do you really need to “crush it” at your business? Aggressive language seems to be used more and more to try and convince everyone that they need to not just grow, but to dominate and get everyone into your program. Well, what if people don’t want to grow, but just sustain? Everyone is interested in making an impact, but there are so many factors to consider, and maybe you’re just not interested in crushing it, which is perfectly fine!   In this episode, I share with you my thoughts on why I don’t think we need to “crush it.” I talk about prioritizing your motivation and knowing when to help people at specific points in their business. I share ideas on how different types of people require different types of work and rewards. I also share with you how my motivations and goals have changed over time.   “You need to be a little more decerning in the purchases that you make and the divestment of your energy and your time in order to make sure you’re seeking out the best education from the best people for the best fit for your personality type.” - Matthew Kimberley   This week on Book Yourself Solid® Marketing For Coaches Podcast:   The language you use when attracting clients Personality Types The timing of your language Growth vs Sustainability What is your motivation? My motivation and how it changed over time   Resources Mentioned: Book Yourself Solid Single Malt Mastermind Driven: Understanding and Harnessing the Genetic Gifts Shared by Entrepreneurs, Navy SEALS, Pro Athletes and Maybe YOU by Douglas Brackmann   Get More Clients in 60 Days!   Did you know there are five simple things you can do each morning that can help you get more client enquiries, book yourself solid, and skyrocket your bottom line?   My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straight-forward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow.   So, if you’re ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website.     Get More Leads, Prospects & Clients   Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.   Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay   Be sure to share your favorite episodes on social media to help me reach more coaches, like you.   Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website.  

    Didn't I just talk about being content free in the previous episode? I still stand by my previous statements that coaches shouldn't also be in the publishing business, but it's always good to have some content prepared because it is more than just subject matter for your courses and tips you share with your clients. In fact, content can help you engage potential clients, stay current, and even developing content can be useful as a disciplinary practice.   In this episode, I share why you should be developing some content, and how this can help you beyond just adding value to your clients. I talk about the importance of staying current with information to help you maintain an edge in your field. Also, I give you some exercises on how to generate more content ideas in the same amount of time it takes to drink a cup of coffee!   “If you consider yourself to be any kind of expert, and you can't come up with a couple of hundred words, can you really call yourself an expert?” - Matthew Kimberley   This week on Book Yourself Solid® Marketing For Coaches Podcast:   Giving shout outs to fan emails Using content to start off a presentation or event How your opinions are content Developing leadership in your fields The sales purpose of content Creating content as a source of discipline The Alphabet Method The Mind Mapping Fractal Method   Resources Mentioned: Book Yourself Solid Single Malt Mastermind No Right Way Ltd Pennovia Coaching   Get More Clients in 60 Days!   Did you know there are five simple things you can do each morning that can help you get more client enquiries, book yourself solid, and skyrocket your bottom line?   My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straight-forward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow.   So, if you’re ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website.     Get More Leads, Prospects & Clients   Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.   Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay   Be sure to share your favorite episodes on social media to help me reach more coaches, like you.   Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website.  

    Are you ready to get off the content hamster wheel? There is a mindset that the only additional income stream is by constantly generating new content, however that’s not always the most valuable service. Whether you are a curriculum-based coach or take a more extemporaneous approach, you don’t need to be the publisher and administrator on top of being the coach. There are other options to generate income.   In this episode, I share with you a couple ideas on how to develop value in your coaching practice without having to develop more content. I talk about the types of questions you should be asking your clients, and how structured accountability can help overcome the need for more content. Also, I share how small social actions within your coaching practice can be valued especially in the time of Covid.   “We all know how to do a pushup. The reason we hire a coach to stand over us is to make sure we actually do the push up.” - Matthew Kimberley   This week on Book Yourself Solid® Marketing For Coaches Podcast:   The types of practices that seemingly require more content Structural accountability, and how it can help your practice Three questions you should always ask your clients How the Single Malt Mastermind is structed without content The purpose of Masterminds and the self-generated content they provide The importance of social elements to coaching programs   Resources Mentioned: Book Yourself Solid Single Malt Mastermind   Get More Clients in 60 Days!   Did you know there are five simple things you can do each morning that can help you get more client enquiries, book yourself solid, and skyrocket your bottom line?   My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straight-forward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow.   So, if you’re ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website.     Get More Leads, Prospects & Clients   Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.   Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay   Be sure to share your favorite episodes on social media to help me reach more coaches, like you.   Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website.  

    Why do people do what they do in their business? As self-employed coaches, it’s easy to get bogged down and distracted with the unimportant stuff and forego the tasks that will actually progress your business.   In this episode, I talk about the benefits of directing your energies toward the important tasks, which will help to grow your business. I discuss the different needs of different clients and how to channel your sales toward them. I explore the differences between the sales cycle and the sales funnel, and explain why each of them have their place within your coaching business. I also share my insights into how different levels of trust translate into different levels of investment.   “We want to be creating a few things in order to make sure that your sales cycle is fully accessible to people depending upon their situation, their need, their finances and the amount of trust.” - Matthew Kimberley   This week on Book Yourself Solid® Marketing For Coaches Podcast:   Avoiding busy work – focusing on the rule of fall The importance of prioritising your workflow as a self-employed coach Does your business serve your purpose? Why you should introduce the concept of the sales cycle How the level of trust from your clients is proportionate to the level of investment The difference between a sales cycle and a sales funnel Filling the gaps in your sales cycle   Resources Mentioned: Book Yourself Solid Single Malt Mastermind How to Get a Grip Podcast Why All Coaches Should Be Selling a $1000 burger   Get More Clients in 60 Days!   Did you know there are five simple things you can do each morning that can help you get more client enquiries, book yourself solid, and skyrocket your bottom line?   My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straight-forward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow.   So, if you’re ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website.     Get More Leads, Prospects & Clients   Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.   Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay   Be sure to share your favorite episodes on social media to help me reach more coaches, like you.   Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website.  

    Who would think that self-awareness could prevent your coaching business from reaching its full potential? It’s true that people who are less ‘book-smart’ are more likely to see results and getting out of your own way could help you market your business more effectively.  As a self-employed person, it’s time to put aside your cerebral tendencies and embrace the ‘dumb’.   In this episode, I talk about the benefits of taking a dissociative approach between you, the individual, and you, the business, in order to achieve the best for your business, and therefore, your clients. I explore the idea that people who have high levels of learning and self-awareness find it tougher when faced with the task of marketing and selling themselves, and I explain how to overcome this.  I also discuss how to improve your sales results by implementing simple changes.   “I've often posited that smart people, smart self-employed people have a much tougher time when it comes to marketing and selling than people who are less smart.” - Matthew Kimberley   This week on Book Yourself Solid® Marketing For Coaches Podcast:   Removing ‘you’ from the equation The benefits of following instructions to the letter My thoughts on why being self-effacing and modest hurts sales ‘I'm thinking about you, even when you don't think I'm thinking about you’ – caring about your clients Emotional immaturity versus self-awareness and overthinking Why you should stop putting ideas through your own cerebral mesh filters Reasons to ignore the fallibility in your head Learning from the marketers who disassociate their personality   Resources Mentioned:   Book Yourself Solid     Get More Clients in 60 Days!   Did you know there are five simple things you can do each morning that can help you get more client enquiries, book yourself solid, and skyrocket your bottom line?   My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straight-forward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow.   So, if you’re ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website.     Get More Leads, Prospects & Clients   Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.   Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay   Be sure to share your favorite episodes on social media to help me reach more coaches, like you.   Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website.  

Sixty days ago I gave up drink for a week or two. Now I feel I’m caught in a virtuous cycle and I’m reticent to start again even though I had no intention of giving it up forever, so this week I’m going to get all biblical on you and give you the ten commandments for a booked-solid coaching business. In this episode, I offer ten commandments that are essential for your coaching business and explain how to get results that are greater. I talk about the effects of having a clearly defined target market and I illustrate why it’s essential for a good business to have a powerful brand that polarizes. I give you the tools to achieve a better referral rate and to keep a prospect’s attention, to build trust rapidly with your prospects, in ways that won’t leave you exhausted, and I outline steps to maintain your network and make the most of email marketing. “If you don't sell a thousand dollar burger, don't be surprised if people don't ask to buy your thousand dollar burger.” - Matthew Kimberley This week on Book Yourself Solid® Marketing For Coaches Podcast: The ten commandments for your coaching business How to market yourself effectively The importance of a powerful, personal brand identity What the ‘one, big, single’ result is What happens when you compound the commandments How to build a sales cycle Making awesome standard credibility builders Streamlining your prospect-to-client conversion process Seeking results, not approval Related Content: Delightful Emails How to Get a Grip podcast Book Yourself Solid Advisory Board Get More Clients in 60 Days! Did you know there are five simple things you can do each morning that can help you get more client inquiries, book yourself solid, and skyrocket your bottom line? My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straight-forward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow. So, if you’re ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website. Get More Leads, Prospects & Clients Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay Be sure to share your favorite episodes on social media to help me reach more coaches, like you. Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website.

Picture this: it’s a rainy day outside and you’re lying comfortably on your sofa, watching reruns of your favorite TV shows or your Netflix series of choice, enjoying a cup of hot cocoa. When you’re in a very comfortable position, it’s hard to get up and motivate yourself to achieve your goals in life or business. But we can’t expect our coaching business to grow by itself: leads won’t generate themselves nor will our target markets barge in our doors like a deus ex machina and sign a contract with us. As a self-employed coach who runs a one-person business, you owe it to yourself to hold yourself to a standard as if you were your business’s salaried employee. In this episode, I discuss why I believe coaches are so incredibly lazy and offer advice on how to fix it. I illustrate the correlation between lead generation activity and leads that you make and describe how people commonly make excuses for their lack of monthly sales. I share realizations I recently had as I was doing my morning sales routine and highlight a more effective way to reach your target market. I also discuss the importance of holding yourself to a higher standard of making sales for your business and explain why you need to have a coach of your own to guide you in your coaching business. “There is a direct correlation between the legitimate marketing activity that you do and the number of leads that you generate. We can’t expect results without any activity.” - Matthew Kimberley This week on Book Yourself Solid® Marketing For Coaches Podcast: The power of repetition and the most common problem people come to me for help The correlation between the sales conversations you make and the actual sales you make What happens to many coaches who aren’t fully on-board with the idea of coaching for a living Addressing the growth-challenged coach and why networking works for me while it doesn’t for others Making inroads, lead generation, and the importance of identifying, testing, and validating your target market An ineffective way to market towards dentists A question of honesty and looking at the numbers that truly matter to your business Holding yourself to the same standard as you would a salaried sales employee Why you need a coach to guide you in your coaching business Related Content: The Alternative to Content Creation for Coaches Get More Clients in 60 Days! Did you know there are five simple things you can do each morning that can help you get more client enquiries, book yourself solid, and skyrocket your bottom line? My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straight-forward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow. So, if you’re ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website.   Get More Leads, Prospects & Clients Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay Be sure to share your favorite episodes on social media to help me reach more coaches, like you. Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website.

    If you can tell that I am a huge fan of coaching as a profession, then I assume it shouldn’t come as a surprise that I believe anything that enables people to become coaches is a force of good in the world. I wholeheartedly believe this, despite not going forward with a coaching franchise I considered years ago. A coaching franchise is an enormous commitment that has various advantages and setbacks that you need to consider: whether it’s the right avenue for you will depend on several key factors.   In today’s episode, I discuss what franchising is and its prevalence in every industry, including business coaching. I describe my personal experience with franchising and reveal the three reasons I decided against buying into a coaching franchise. I illustrate the disadvantages associated with a coaching franchise, including territorial rights and its financial costs. I also discuss why I chose the Book Yourself Solid licensing & certification and share an anonymous letter from a coach who explained why they needed to make their coaching franchise work.   “A coaching franchise is a fantastic opportunity for the coach who wants to get started. But be aware that it’s not a small commitment, nor should it be.” - Matthew Kimberley   This week on Book Yourself Solid® Marketing For Coaches Podcast:   The broad umbrella of franchising and their different advantages What a franchise is and how to open your own ‘neighborhood McDonald’s’ Why you should take legal counsel on franchising My personal experience with franchising and why I chose Book Yourself Solid The importance of looking for opportunities rather than just winging it The financial investment and commitment needed to buy a franchise Fishing in the same pool and the issue with franchising’s exclusive/non-exclusive territorial rights Selling a ‘Whopper’ alongside a ‘Big Mac’ and why a coaching franchise might feel restrictive The training and support system that a coaching franchise offers An anonymous email from a coach who bought into a coaching franchise Why a coaching franchise might be helpful for you if you’re a beginner coach The barrier to entry to the business coaching industry and why it’s a good thing What makes Book Yourself Solid different from coaching franchises   Get More Clients in 60 Days!   Did you know there are five simple things you can do each morning that can help you get more client enquiries, book yourself solid, and skyrocket your bottom line?   My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straight-forward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow.   So, if you’re ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website.     Get More Leads, Prospects & Clients   Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.   Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay   Be sure to share your favorite episodes on social media to help me reach more coaches, like you.   Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website.  

    Despite all the productivity hacks that we know and the dozens of productivity apps that occupy our phones, it’s difficult for many of us to motivate ourselves and be productive, even if we wanted to. This can be somewhat of an issue if you’re a coach; after all, part of our job is to motivate clients towards whatever they want to achieve. So, when your bed’s too comfortable for you to not hit the snooze button, how do you motivate yourself?   Today, I share a nugget of wisdom that may change how you run your coaching business and how you motivate yourself. I share the story of a guy who hated webinars and explain how “best practices” are different for everybody. I discuss the power of asking “What if it wasn’t true?” and how it can change your perspective on your business and life. I also illustrate how we find it difficult to motivate ourselves despite knowing the principles behind productivity and offer a means to power yourself through things that feel like a drag.   “Your motivation to get up and do things might be greater if you eliminated all the pieces which didn’t feel quite right. Ask yourself how you can get a better result by using a different method.” - Matthew Kimberley   This week on Book Yourself Solid® Marketing For Coaches Podcast:   My life as the coach whisperer Why one man hated webinars and why you might, too The horrors of starting the first 20 minutes of a webinar with fluff and inconsequential details A webinar’s hard sell as an itch that can’t be scratched How the best practices of one person might be the worst for another Variations on a theme and the power of asking “what if it wasn’t true?” Why I moved my Coaches’ Cocktail Hour from an hour on Friday nights to half an hour on Wednesday afternoons Why we find it difficult to motivate ourselves despite knowing the principles of productivity Evaluating what’s important to you and how to motivate yourself   Related Content:   How Coaches Should Answer the Question “Can I Pick Your Brain?” A Red Velvet Rope Policy for Your Coaching Business   Resources Mentioned:   Rapid Transformation   Get More Clients in 60 Days!   Did you know there are five simple things you can do each morning that can help you get more client enquiries, book yourself solid, and skyrocket your bottom line?   My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straight-forward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow.   So, if you’re ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website.     Get More Leads, Prospects & Clients   Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.   Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay   Be sure to share your favorite episodes on social media to help me reach more coaches, like you.   Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website.  

    Affiliate marketing can be a beneficial revenue stream for any kind of business. However, too many people who claim to be coaches spend so much of their time, energy, and effort in affiliate marketing that it makes you wonder whether they’re actually a coach or an influencer. Such is the case of coaches who enter launch partnerships: do they have their own businesses or are they just salespeople for others’ coaching services?   But if affiliate marketing can indeed be beneficial, how and when can you incorporate it into your coaching business as an additional income stream?   In this episode, I share my thoughts on affiliate marketing. I illustrate how affiliate marketing works and list a few businesses that use affiliate marketing programs as part of their business model. I discuss the relationship between your database of prospects and the amount of money you can make from affiliate marketing. I also describe the difference between high and low effort affiliate marketing, explain when you should and should not become an affiliate, and reveal the most valuable asset in your job as a coach.   “What you promote and how frequently you do it will go a long way in affecting the trust that you have with your prospects and clients.” - Matthew Kimberley   This week on Book Yourself Solid® Marketing For Coaches Podcast:   What affiliate marketing is and its similarities with referral marketing Coaches and businesses that get affiliate partners for their products How you should incorporate affiliate marketing into your coaching business How much money affiliate marketing can add to your coaching business The wrong reasons to do affiliate marketing Putting prospects into different buckets and why people subscribe to your mailing list High and low effort affiliate marketing and three things to consider if you want to be a launch partner Giving away prospects as a money-making strategy The most important asset in your coaching business Drawing the line between “coach” and “influencer”   Get More Clients in 60 Days!   Did you know there are five simple things you can do each morning that can help you get more client enquiries, book yourself solid, and skyrocket your bottom line?   My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straight-forward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow.   So, if you’re ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website.     Get More Leads, Prospects & Clients   Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.   Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay   Be sure to share your favorite episodes on social media to help me reach more coaches, like you.   Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website.    

    For many of us in the industry, the picture of a successful coach is that of a radiant person brimming with vibrance and enthusiasm for their message and services. One could even say that confidence is a critical part of a coaching business and, if you don’t naturally have it, you should look for it “within” you. But this could be a discouraging thought for anyone who doesn’t think they have it in them in the first place. My take on the confidence piece is that you can practice it by external means.   In this episode, I discuss how you can be more confident in yourself and your coaching services by cultivating it externally. I illustrate how confidence can help you scale your business and dispel some of the most persistent myths around building sales confidence. I reveal the two types of confidence and explain why I would rather trust my life to a detached coach than an enthusiastic one. I also discuss the impact of having faith in your sales process and what you can learn from repeatedly facilitating a sales conversation.       “The cure for a lack of confidence is to get comfortable; the cure to become comfortable is mass exposure. Go out and expose yourself to more sales conversations.” - Matthew Kimberley       This week on Book Yourself Solid® Marketing For Coaches Podcast:   What we think makes the difference between a coach who’s crushing it and a coach struggling to make their first sale The role of the coach and how confidence can help your business The importance of client qualification and the Red Velvet Rope Policy The relationship between comfort and confidence Developing sales confidence through repeated exposure The pitfalls of relying on enthusiasm The two types of confidence Anchoring your confidence in a well-structured sales process How my experience with recruitment sales made me more confident to make cold calls The prescription for a lack of confidence     Related Content:   A Red Velvet Rope Policy for Your Coaching Business     Resources Mentioned:   How to Get A Grip Podcast: Emily Fletcher - From Vodka to Veda 10% Happier: How I Tamed the Voice in My Head, Reduced Stress Without Losing My Edge, and Found Self-Help That Actually Works - a True Story by Dan Harris         Get More Clients in 60 Days!   Did you know there are five simple things you can do each morning that can help you get more client enquiries, book yourself solid, and skyrocket your bottom line?   My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straight-forward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow.   So, if you’re ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website.     Get More Leads, Prospects & Clients   Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.   Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay   Be sure to share your favorite episodes on social media to help me reach more coaches, like you.   Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website.  

    Throughout my years in the industry, I’ve noticed that coaches exponentially increase their expenses as soon as they see a degree of success in their business. This is understandable, of course, especially if they’re investing their money and other resources into tools that could make business operations smoother and more efficient. But there’s something great about keeping things simple, light, and lean: it avoids the “everything creep” that could easily swamp your business.   Today, I discuss what the “everything creep” is and explain why it’s critical to be aware of it. I illustrate coaches’ penchant to try every task management software and other tools to make their businesses more efficient. I share the story of two of my highly regarded mentors and what they taught me about keeping business operations simple. I also emphasize the importance of focusing our efforts on sales and marketing, especially when we’re running a lean operation and reveal the bare essentials required to run a thriving coaching business.       “‘Everything creep’ is when you burden yourself with added expenses from extra stuff. But it’s nice to get things done with just a cigarette, lighter, and chewing gum à la MacGyver.” - Matthew Kimberley       This week on Book Yourself Solid® Marketing For Coaches Podcast:   What the “everything creep” is and why it’s important to be aware of it The tendency of coaches to dramatically increase their expenses Instances of getting “the creeps” in your coaching business The joys of ‘MacGyvering’ your business operations and keeping it lean A tale of two mentors My lifelong quest for operational smoothness and the perfect system to catalogue my thoughts Focusing on your coaching business’s Big Rocks and how to get off the hamster wheel of minute improvement Why a mentor of mine regularly gets coffee from a McDonald’s Cafe - despite having lots of money Splashing money when we’ve earned it and where we should focus our resources The bare minimum of a thriving coaching business     Resources Mentioned:   Profit for Coaches             Get More Clients in 60 Days!   Did you know there are five simple things you can do each morning that can help you get more client enquiries, book yourself solid, and skyrocket your bottom line?   My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straight-forward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow.   So, if you’re ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website.       Get More Leads, Prospects & Clients   Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.   Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay   Be sure to share your favorite episodes on social media to help me reach more coaches, like you.   Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website.  

    There is a sales aphorism amongst marketers that I have been hearing forever and ever in my career: always be closing. It means always trying to make prospects buy your services, preventing them from having the space to consider what you offer as a coach. And when the picture that pops in everyone’s head every time they read “sales and marketing” is that of an insurance broker cornering a hapless passerby into buying a retirement product, it’s understandable that too many coaches are afraid of selling out of the fear of appearing sleazy.   But you don’t have to be sleazy. Nor do you have to always be closing.   In this episode, I reveal the dangers of the ABC approach to sales and marketing and describe what could happen if you implement it in your business. I reveal the two camps of coaching education and explain how the ‘always be closing’ principle came about. I illustrate the relationship between how much clients invest in your coaching services and the trust you have earned. I also share a powerful alternative to sales and marketing’s ABC philosophy and discuss why you might want to act like a prize for your prospects.       “There’s nothing wrong with helping a prospect decide, but there’s a fine line between influence and coercion. If we’re always closing, we tend to not allow people to get to know us.” - Matthew Kimberley       This week on Book Yourself Solid® Marketing For Coaches Podcast:   The two camps of coaching education Glengarry Glen Ross and the ABC philosophy of sales The reason it’s bad for the coaching industry if too many people give free things away The common reasons coaches are afraid of selling their services The relationship between a client’s investment in you and the amount of trust you have earned Why the “always be closing” principle is, to a degree, being manipulative The thrill of the chase and three salespeople I’ve avoided Why you would want to be the Simon Cowell of coaching The power of cultivating relationships with prospects   Related Content:   A Red Velvet Rope Policy for Your Coaching Business   Resources Mentioned:   Book Yourself Solid Million Dollar Coach: The 9 Strategies That Drive A 7-Figure Coaching Business by Taki Moore     Get More Clients in 60 Days!   Did you know there are five simple things you can do each morning that can help you get more client enquiries, book yourself solid, and skyrocket your bottom line?   My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straight-forward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow.   So, if you’re ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website.     Get More Leads, Prospects & Clients   Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.   Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay   Be sure to share your favorite episodes on social media to help me reach more coaches, like you.   Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website.

    Whenever you meet somebody at a cocktail party, how do you introduce yourself and explain what you do in your coaching business? Do you tell people that you’re someone who helps “people who are tired of thinking small and guide them into unleashing their fullest potential”? Or do you say you’re a management consultant who “helps executives increase stakeholder engagement through increased inter-departmental synergy”? How would you feel if a complete stranger introduced themselves that way to you?   Chances are, you’d feel very confused. And confusing people is the last thing coaches would want to do. So reserve those flowery words for your LinkedIn profile or the cover of your book and instead, offer your potential clients your Single Biggest Result.   In this episode, I discuss why putting into words what you do for a living is of utmost importance if you want people to understand what you offer in your coaching business. I explain why my father says he’s a departmental head at the NHS when, specifically, he’s a hospital chaplain. I reveal critical errors beginner coaches make when they introduce themselves as a coach. I also highlight the impact of specializing your business and emphasize the power of anchoring on the Single Biggest Result you can offer to your clients.       “Ensure that the Single Biggest Result that you offer to your clients is measurable, externally verifiable, and tangible.” - Matthew Kimberley       This week on Book Yourself Solid® Marketing For Coaches Podcast:   The critical importance of having a well-defined target market for your business Identifying a target market’s specific set of urgent needs and compelling desires The “Supermarket Checkout Line Test” and the struggles of beginner coaches in talking about what they do The problem with using a generic label to describe what you do as a coach How defining your Single Biggest Result can help you avoid being a commodity in your business Avoiding the use of industry jargon when selling yourself to people Helping empowered goddesses step into their greatness...and why you shouldn’t try to sound ethereal Why you shouldn’t use branding sentences when talking about your coaching business Hanging our hats on something tangible, measurable, and verifiable The impact of specializing your business and associating other benefits to your Single Biggest Result     Resources Mentioned:   Book Yourself Solid         Get More Clients in 60 Days!   Did you know there are five simple things you can do each morning that can help you get more client enquiries, book yourself solid, and skyrocket your bottom line?   My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straight-forward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow.   So, if you’re ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website.     Get More Leads, Prospects & Clients   Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.   Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay   Be sure to share your favorite episodes on social media to help me reach more coaches, like you.   Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website.

    You got that right: marketing doesn’t get you clients. That may be a little odd, if not entirely ironic, to read. After all, this is the “Marketing for Coaches” podcast. While it’s true that new coaches need to put 100% of their attention into client acquisition, retention, and revenue if they would love to live to see another day in business, far too many coaches focus too much on marketing themselves. But if it’s not marketing and branding upon which you should put your focus, what are the steps you can take to ensure revenue generation for your coaching business?   In this episode, I explain why putting too much effort into marketing for your coaching business may be a bad idea and reveal where you should focus a little more. I discuss the reason business problems are, in fact, personal problems in disguise and illustrate the importance of a conversion system in your business. I also highlight the differences between a lead and a prospect and share the story about a mom who booked herself solid her first yoga clients without giving in to the temptations of social media branding.       “Marketing doesn’t get you clients - it gets you leads. But if you don’t have a system for converting leads into clients, you don’t have a business.” - Matthew Kimberley       This week on Book Yourself Solid® Marketing For Coaches Podcast:   What effective communication skills can do for coaches Why business problems are personal problems in disguise What marketing does and why it can get your into trouble The two philosophical underpinnings of Book Yourself Solid The role of a conversion system in the sales and marketing process The difference between leads versus prospects and why you need to focus on the latter Avoiding the pitfalls of vanity metrics and why marketing isn’t your friend How a yoga teacher booked herself solid without online marketing’s vanity measures   Related Content:   A Red Velvet Rope Policy for Your Coaching Business     Resources Mentioned:   Book Yourself Solid         Get More Clients in 60 Days!   Did you know there are five simple things you can do each morning that can help you get more client enquiries, book yourself solid, and skyrocket your bottom line?   My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straight-forward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow.   So, if you’re ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website.     Get More Leads, Prospects & Clients   Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.   Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay   Be sure to share your favorite episodes on social media to help me reach more coaches, like you.   Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website.  

    After overcoming a challenging chapter in my family’s story, I have become prepossessed with the idea of disaster-proofing my coaching business. Because when you’re a business coach, you are essentially running a trade. When you’re running a trade, all sorts of revenue-depleting shockers could happen: an accident, a disaster, or a pandemic. It is a scary thing to think about, but it’s also the reality for all of us. Yet, it’s okay to be terrified. After all, fear can be a productive emotion that can motivate you to put the necessary frameworks in place and disaster-proof your business.   Today, I share my obsession with helping business coaches look after themselves, their family, and their businesses. I highlight a few action points you should be taking to not only to disaster-proof your business but also to scale from having a coaching job to having a coaching business. I also discuss how you can redesign your business beyond merely coaching, mentoring, or teaching for your clients—all of which require you to show up to them—so you can feel more at ease in challenging times.       “Have a standalone, self-serve product. When you need a few months’ off because of sickness or disability, you’ll know that your clients and family are looked after.” - Matthew Kimberley       This week on Book Yourself Solid® Marketing For Coaches Podcast:   The importance of disaster planning for businesses and why it should matter to you The differences between having a coaching business, a coaching job, and self-employment Mitigating the dangers of self-employment for business coaches Why you need to have a savings buffer before you look at investments and retirement funds Contingency planning and operating cash flow for your business Modeling for the worst-case scenario Looking after revenue, every businesses’ best friend Designing the delivery of your business to ensure profit when you’re not around The power of creating self-serve information products and why they’re essential in your sales cycle What marketing independence and sales independence mean and how you can implement them in your business     Resources Mentioned:   Licensing - Book Yourself Solid YNAB (You Need A Budget) Profit for Coaches       Get More Clients in 60 Days!   Did you know there are five simple things you can do each morning that can help you get more client enquiries, book yourself solid, and skyrocket your bottom line?   My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straight-forward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow.   So, if you’re ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website.     Get More Leads, Prospects & Clients   Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.   Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay   Be sure to share your favorite episodes on social media to help me reach more coaches, like you.   Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website.  

    Seven years ago, Mrs. Kimberley gave birth to our son Edward, a bouncing baby boy with curly hair and a big, bright smile. We enjoyed the first three months with him, wallowing in his brilliance and beauty, as all parents do, as he did things for the first time. Then, a visit to the pediatrician disrupted our world and turned it upside-down: we had to move from Malta back to the UK, stay there for a few months, and I - distraught as my child’s life hung in the balance - couldn’t show up to my coaching business.   If you, as a coach, were in my situation, how would you react? If you had to wade through uncertainty, would your coaching business be able to keep you afloat?   In this episode, I share a peek behind the scenes of my life as a coach seven years ago. I share the story of Edward’s battle through a heart defect and how Mrs. Kimberley and I took care of him through his recovery. I discuss how this crisis impacted us and my coaching business. I explain why the difference between a coaching job and a coaching business matters. I also discuss how I communicated to my clients the situation I was in and illustrate how an act of kindness helped me overcome a very challenging time in our lives.       “Professional coaches claim to be business owners when what they actually have are coaching jobs that require their attendance to get paid. That can be a dangerous position.” - Matthew Kimberley       This week on Book Yourself Solid® Marketing For Coaches Podcast:   The birth of Edward, our bouncing baby boy Discovering Edward’s heart defect and our return to the UK Managing Edward’s recovery while taking care of Sam, our older son The difference between having a coaching job versus a coaching business Why having a coaching job is dangerous if you’re the family breadwinner Communicating to my coaching clients and community my situation How an act of kindness kept me afloat at a time where I couldn’t show up as a coach The uncertainty of relying on a single client A question you need to ponder upon as a coach         Get More Clients in 60 Days!   Did you know there are five simple things you can do each morning that can help you get more client enquiries, book yourself solid, and skyrocket your bottom line?   My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straight-forward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow.   So, if you’re ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website.     Get More Leads, Prospects & Clients   Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.   Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay   Be sure to share your favorite episodes on social media to help me reach more coaches, like you.   Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website.

    In the days of yore, coaches, consultants, and thought leaders established their credentials by publishing an essential piece of content, whether it’s a book, research papers, or a speech. Then, they’d take their ideas with them and repeat it over and over again. Today, coaches are expected to be prolific content creators who consistently produce fresh ideas and novel perspectives. They do regular Facebook lives and Instagram streams—in addition to getting an article out on Medium or LinkedIn once a week. Before they know it, they’ve trapped themselves in content creation. But there’s beauty in simplicity...and repetition.   In this episode, I reveal the power of repeating your core ideas and the impact of saying your key messages over and over again. I define what a target market is and share how Jack Welch, former CEO of General Electric, stood up for his message of innovation. I illustrate how carefully targeting your desired market can cure the greatest of your business ills. I also explain how you can establish yourself as an expert without going through the horrors of content creation and underscore—once again—the power of repeating yourself.       “When you’re planning content, say ‘here’s my big vision that’s going to change the world,’ and repeat variations of it over and over and over again.” - Matthew Kimberley       This week on Book Yourself Solid® Marketing For Coaches Podcast:   The perpetual pressure of creating content on social media How coaches and thought leaders previously established their credentials The ‘coaches coaching coaches who coach coaches’ rabbit hole and why content creation is a trap Why we need to focus on repeating our ideas and concentrate on reiterating our message Curing your business ills by properly selecting your target market What a target market is and how to make them spread your message Teaching the benefits of wearing high heels and how to establish your expertise Jack Welch’s message of innovation The importance of reusable drinking straws and why repeating your core ideas will never get boring Why the highest-paid keynote speakers repeat their greatest hit     Resources Mentioned:   Winning: The Ultimate Business How-To Book by Jack Welch         Get More Clients in 60 Days!   Did you know there are five simple things you can do each morning that can help you get more client enquiries, book yourself solid, and skyrocket your bottom line?   My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straight-forward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow.   So, if you’re ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website.     Get More Leads, Prospects & Clients   Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.   Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay   Be sure to share your favorite episodes on social media to help me reach more coaches, like you.   Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website.    

    It’s a question as old as time: should I offer low-priced membership programs or subscriptions for my coaching business? The quick answer is, it depends. It’s not the worst idea in the world; having the membership or subscription program as a business model is profitable - if and when it’s feasible. But, there are several factors you need to assess to see if it’s a viable approach for you. What kind of investments will need to successfully launch a low-priced membership program? What will it take to sustain such a business model?   Today, I share my thoughts on low-priced membership, continuity, or subscription programs. I share some questions you can ask yourself to see if selling lower-priced membership programs is the right model for your coaching business. I illustrate the different scenarios where it’ll be feasible for you to sell membership programs and discuss the potential pitfalls of offering low-priced coaching products. I also explain why you need to think about how much money you want to gain from your coaching business and reveal a great alternative to offering low-priced coaching subscriptions.       “When people say, ‘I believe I can do it,’ there’s often little founding in fact.” - Matthew Kimberley       This week on Book Yourself Solid® Marketing For Coaches Podcast:   How to determine if selling low-priced membership programs is right for you The importance of thinking about what you need to gain from your business Scenarios where you shouldn’t sell low-priced membership programs or subscriptions, even if you like the model Using your previous experiences to assess whether a membership-driven business model is right for you The downside of offering low-priced products The parable of the troller and the dangers of fishing minnows with a fishing line Avoiding an uphill battle and a smart alternative to offering membership programs         Get More Clients in 60 Days!   Did you know there are five simple things you can do each morning that can help you get more client enquiries, book yourself solid, and skyrocket your bottom line?   My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straight-forward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow.   So, if you’re ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website.     Get More Leads, Prospects & Clients   Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.   Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay   Be sure to share your favorite episodes on social media to help me reach more coaches, like you.   Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website.  

    Many coaches open their doors, hang their shingle, and wait for people to make inquiries about their coaching services. But in the earlier days of my career as a self-employed coach, I learned right away that it’s a bad idea to wait for people to give you their money. There’s nothing wrong with going out to the world to sell your coaching services - to let people know how you can help them and the solutions you have to offer.   In this episode, I go way back to the dawn of time to share what I’ve learned from my first foray into self-employment. I illustrate my experience of living in a countryside boarding school and describe how I learned to juggle from my maths teacher. I explain how I began to make money out of busking as a juggler and discuss how I positioned myself to make people pay me more money. I also explain why you shouldn’t wait for potential coaching clients to initiate a conversation with you and underscore the power of actively taking your sale to the marketplace.       “Take the sale to the person. Hang your shingle, show other people are doing it too, and take the sale to the marketplace.” - Matthew Kimberley       This week on Book Yourself Solid® Marketing For Coaches Podcast:   How my life in a boarding school in the UK countryside solidified my identity as a ‘proud weirdo’ A growing desire for pocket money and getting my first gigs The beginnings of my career as a self-employed...juggler A hat on the floor and asking people to invest in the Matthew Kimberley Fund The psychology of social proof and the power of peer pressure Why presentation matters Getting serious with my juggling career and how I doubled my busking income Why you shouldn’t wait for potential clients to make inquiries about your services How employing Ben, my first assistant, impacted my juggling income The importance of taking your sale to the marketplace         Get More Clients in 60 Days!   Did you know there are five simple things you can do each morning that can help you get more client enquiries, book yourself solid, and skyrocket your bottom line?   My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straight-forward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow.   So, if you’re ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website.     Get More Leads, Prospects & Clients   Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.   Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay   Be sure to share your favorite episodes on social media to help me reach more coaches, like you.   Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website.

    Sales is something slimy and sleazy for many coaches. The bad news is you need to close deals to make money as a coach, which makes sales and marketing inevitable. The good news? There is an absolutely easy route to landing sales with your prospects. No, you don’t have to bang your head against the wall trying to convert people you don’t need to convert - and you don’t have to feel like a fraud, either. The secret? Qualifying prospective clients before working with them.   In this episode, I discuss something dear to my heart, and something too many coaches take for granted: how to properly qualify your coaching prospects and why you need to get into the habit of doing it. I reveal the four types of qualifications potential clients need to pass before working with them and share some of the questions I ask to assess their qualifications. I also share an adage about selling and marketing and explain why it’s better to have a client who wants you than a client who needs you, if they cannot be both.       “When you get into the habit of qualifying coaching clients upfront, you’re no longer doing the song and dance routine of trying to sell on sales conversations.” - Matthew Kimberley       This week on Book Yourself Solid® Marketing For Coaches Podcast:   Selling hotdogs to the hungry and what my experience in sales taught me about the qualifying process How the qualification process begins with your marketing and how coaches have misinterpreted personal branding The worst qualifying questions to ask and the wrong way to use disqualifying questions in marketing The Red Velvet Rope Policy and the four qualifications a prospect must have before you work with them The reason you would want a client who wants you instead of a client who needs you Why you still need to qualify a prospective client, even if they initiated the sales conversation Creating desire versus creating need and the beauty of being self-employed Questions you can ask a client to assess their emotional, financial, situational, and conditional qualifications     Resources Mentioned:   Book Yourself Solid Exactly What to Say: The Magic Words for Influence and Impact by Phil Jones     Get More Clients in 60 Days!   Did you know there are five simple things you can do each morning that can help you get more client enquiries, book yourself solid, and skyrocket your bottom line?   My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straight-forward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow.   So, if you’re ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website.     Get More Leads, Prospects & Clients   Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.   Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay   Be sure to share your favorite episodes on social media to help me reach more coaches, like you.   Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website.

    What if I told you that you could profit from doing your market research for your coaching business? It’s possible; I’ve done it myself. Understanding your target market is crucial if you are to find success in the coaching world. By using a simple, sneaky trick that marketers wouldn’t want you to know about, you can gain key information, get under your clients’ skin, and be in an incredibly advantageous position to meet your clients’ needs.   In this episode, I reveal how you can get paid while conducting marketing research for your coaching business. I illustrate what the Single Malt Mastermind accountability program is, how I ran it, and why I created it. I discuss the importance of hiring mentors and coaches, even if information and knowledge are free. I also describe how coaches spend too much effort trying to understand marketing and not enough time trying to understand their target market.       “By giving your clients a conduit through which they could get stuff off their chest and fill in a survey is one of the greatest gifts to understanding the market.” - Matthew Kimberley       This week on Book Yourself Solid® Marketing For Coaches Podcast:   What I’ve learned from doing every single iteration of coaching over the years The Single Malt Mastermind accountability program and why I created it The three questions I ask members, subscribers, and clients The power of accountability and the value of having trainers and coaches Getting qualitative, long-term insight on my target clients and suffering the ‘experts’ curse’ The Red Velvet Rope Policy and how way too many coaches spend too much time trying to understand marketing Why I deliberately avoided having a Facebook group - at first The foremost advantage of creating the Single Malt Mastermind program     Resources Mentioned:   The Single Malt Mastermind Book Yourself Solid         Get More Clients in 60 Days!   Did you know there are five simple things you can do each morning that can help you get more client enquiries, book yourself solid, and skyrocket your bottom line?   My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straight-forward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow.   So, if you’re ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website.     Get More Leads, Prospects & Clients   Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.   Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay   Be sure to share your favorite episodes on social media to help me reach more coaches, like you.   Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website.  

    If you’re in the coaching market, chances are you’re not afraid of having direct sales conversations with business owners and entrepreneurs. But closing a deal with corporate coaching clients can be a little confusing, if not a tad daunting, for the first time. After all, coaching a group of enthusiastic entrepreneurs is strikingly different from coaching a group of corporate employees taking mandatory training. And, in an organization made up of several departments, who do you even talk to in an effort to make a sale?   In this episode, I share the framework and strategies I use to successfully close coaching deals with corporate clients. I illustrate the challenges a coach can face when trying to get clients in a large organization and reveal one of the biggest mistakes they can make when getting corporate clients. I also describe how you can build relationships with your potential clients, get them excited, and entice them by offering free strategy sessions.       “In the corporate world, there’s this idea that training is a chore. Give them an experience that lights them up and gets them talking about you around the water cooler.” - Matthew Kimberley       This week on Book Yourself Solid® Marketing For Coaches Podcast:   The big difference between coaching business owners and corporate employees Why I’ve stopped coaching corporate organizations The challenges of closing a deal with corporate clients Why you’d want to skip the HR department when selling your coaching programs Building relationships and starting conversations with corporate decision-makers What strategy sessions are, why you should offer them to your prospective clients, and how to make them say ‘yes’ The importance of giving prospective clients an enjoyable time during your strategy session Selling your one-to-one coaching sessions to C-suite executives How this framework for getting corporate coaching clients helped me close deals   Resources Mentioned:   The School for Selling You Can’t Teach a Kid to Ride a Bike at a Seminar: Sandler Training’s 7-Step System for Successful Selling by David Sandler         Get More Clients in 60 Days!   Did you know there are five simple things you can do each morning that can help you get more client enquiries, book yourself solid, and skyrocket your bottom line?   My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straight-forward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow.   So, if you’re ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website.     Get More Leads, Prospects & Clients   Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.   Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay   Be sure to share your favorite episodes on social media to help me reach more coaches, like you.   Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website.  

MFC011 - How to get a 90% open rate with your email marketing In the world of email marketing, a lot of people get worried about their open rates and click-throughs. After all, if no one’s opening your emails - let alone reading them - you wouldn’t be able to close a deal with a prospective client, right? But If you’re one of those people, you might be focusing on the wrong metric.  Your open rates shouldn’t be the foundation of your email marketing strategy. Instead, I propose a different approach. In today’s episode, I discuss how you can achieve a 90% open rate with your email marketing - or, rather, why you shouldn’t put too much emphasis on getting it. I illustrate how I’ve had to build a business on long-term email correspondence with prospective clients and define what the term ‘list hygiene’ means. I describe how some coaches find it easy to cultivate brand awareness but find it hard to land good deals. I also underscore the value of building trust, connection, and relationships with prospects and why you shouldn’t necessarily remove people from your list, even if they haven’t been opening your emails. “When it comes to email selling, we have to look at it like how we look at any other kind of sales process: a long-term quality play.” - Matthew Kimberley This week on Book Yourself Solid® Marketing For Coaches Podcast: The relationship between marketing and selling and why “email marketing” should instead be called “email selling” The correlation between sales, trust, and need What ‘list hygiene’ is and why you need to be aggressive with it if you want a high open rate The pitfalls of focusing too much on email open rates The value of cultivating trust over time with your list Why thinking about the quality of your leads should take top priority   Resources Mentioned: Delightful Emails   Get More Clients in 60 Days! Did you know there are five simple things you can do each morning that can help you get more client enquiries, book yourself solid, and skyrocket your bottom line? My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straight-forward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow. So, if you’re ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website. Get More Leads, Prospects & Clients Thanks for tuning into this week’s episode of Book Yourself Solid’s Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay Be sure to share your favorite episodes on social media to help me reach more coaches, like you. Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website.