Podcasts about Lead generation

Recruiting Evolution is the next chapter of The Full Desk Experience, bringing you the same candid conversations and practical insights with a new name and look built for where recruiting is headed.AI for staffing firms has moved from experimentation to everyday use, but many teams are still treating it as little more than a faster writing tool. The real opportunity comes from giving AI the right context, building it into repeatable processes, and using it to create sales and marketing that actually stands out.In this episode, originally recorded as part of the FDE+ event series, Kortney Harmon is joined by Brad Smith, Chief Strategy Officer at Haley Marketing. Brad explains why so many staffing firms are getting generic results from AI and shares practical frameworks, real-world case studies, and strategies firms can use to strengthen buyer engagement, build authority, and drive measurable growth._____Follow Brad Smith on LinkedIn: LinkedIn | BradLearn more about Haley MarketingFollow Crelate on LinkedIn: CrelateWant to learn more about Crelate? Book a demo hereSubscribe to our newsletter: The Full Desk Experience

The fastest way to ruin a good idea is to ask people what they think of it. In this episode Alex Curtis and Stephanie go through the businesses that would never have existed if they had listened to their own market research, and what that means for the way advisers test their marketing.Red Bull: a smaller can, more expensive than Coke, and it tastes worse. No survey would ever have approved it, and it built a business that owns Formula One and football teams off one product.Domino's: customers said the crust tasted like cardboard, so the answer should have been the recipe. The biggest sales jump came from the 30 minute guarantee and the pizza tracker, because the real blocker was not knowing when the food would arrive. Same reason Uber worked, you can see the car coming.Apple, Dyson and Porsche get the same treatment: business people wanted a physical keyboard, nobody said they wanted to see their own dirt, and Porsche were told an SUV would ruin their heritage. The Cayenne became their best selling car.What we cover:Why asking for an opinion pushes people into slow, analytical thinking, when almost every real buying decision is instinctThe mental pairings that drive those instant decisions: if other people use it, it's safe; if it's expensive, it must be goodThe air fryer example, and why the cheapest option does not winWhy you should never ask friends or family whether they like your social post, website, logo or email signature. If they say yes it probably won't work, and if they say it's a bit weird you probably won't post itFrom coupons to analytics: direct response marketing measured with mail order coupons, and how reach, watch time, on-page engagement and leads do the same job now with better dataWhy trial and error beats opinion, and why the most bonkers tests are often the ones that workIf you want to know whether an idea is any good, stop asking and start measuring. Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

In this episode, Jess Lorimer breaks down the difference between a sales activity and a marketing activity, and why confusing the two is one of the most common reasons a B2B sales process gets stuck. She walks through the Selling to Corporate® 5 step sales framework stage by stage, explaining the single, specific purpose behind each one, so you can diagnose exactly what's working, what isn't, and why, instead of throwing out something that was already working.   A sales activity is any activity designed specifically to relate to or lead to revenue being generated. In a B2B context, that means building and leveraging one-to-one relationships to generate revenue. A marketing activity is different. It's primarily designed to build brand awareness and build relationships at volume, which is why marketing campaigns lean on social platforms, newsletters, podcasts, and YouTube channels. Copywriting, campaign creation, social media marketing, and content creation all fall under marketing, because they create relationships at scale. Sales activities, like cold email outreach, networking for leads, speaking for leads, and holding sales calls with a decision maker, are designed to build or leverage one-to-one relationships so they turn into revenue. Marketing is a genuinely useful tool, but when you're selling B2B as an individual consultant, it shouldn't be your primary source of activity, because it isn't designed to convert. Jess is direct about this: if you're spending all your time on LinkedIn chasing more leads and more relationships, the real question is whether you're already converting the relationships you have. If you've got a database of 100 people, or 50 LinkedIn connections, and you're not converting them, you don't need more, you need to look at the quality of your sales activities instead. Putting more leads into a sales process that doesn't work just means spending more time, money, and energy on marketing that isn't producing revenue.   This is where the Selling to Corporate® 5 step sales framework comes in, a process Jess developed while training corporate sales teams and has since used with clients in over 21 countries. It works because every single part of the process has a specific, measurable outcome. Stage one is Clarity: knowing who you're selling to and the transformation you're offering them, so your sales messaging across lead generation, follow up, proposals, and sales calls is consistent rather than trying to be everything to everyone.   Stage two is Lead Generation, and its only purpose is booking qualified sales calls with decision makers who have both responsibility for your area and budget authority. If your lead generation isn't producing fewer than 5 qualified sales calls a month, it isn't working, and mass marketing methods like newsletters or LinkedIn posts that don't convert into consistent calls don't count as functioning lead generation. Stage three is the sales call itself, and its only purpose is a clear next step, either a qualified proposal or a defined no. Vague outcomes, like being asked to send over a website link or a one-pager, mean the prospect still doesn't understand what you do or how it helps them, so the call hasn't done its job.   Stage four is Offers and Proposals, the written sell that articulates and presents an offer that meets the client's need and converts the sales call into a signed contract. And stage five is Delivery and Upsell or Resell: delivering a great client experience with the specific purpose of identifying further transformation for the client and further revenue for you. Jess's core point is that when an activity isn't hitting its purpose, that's the actual problem to fix, not a reason to abandon the whole process and chase a new strategy. Understanding what each part of your sales process is supposed to achieve is what lets you troubleshoot accurately instead of guessing. Key Takeaways ●  A sales activity and a marketing activity are not the same thing, and confusing them wastes time and money. A sales activity is designed specifically to lead to revenue through one-to-one relationships. A marketing activity is designed to build brand awareness and relationships at volume. Treating time-consuming marketing work as if it were sales activity is one of the most common reasons a B2B pipeline underperforms. ●  More leads won't fix a broken sales process. If you already have a database or a set of LinkedIn connections you aren't converting, the answer isn't more volume, it's fixing the quality and structure of your sales activities. Adding more leads into a process that doesn't convert just means spending more time and money for the same result. ●  Clarity's only purpose is targeting and messaging. Knowing who you're selling to and the transformation you offer them shapes your sales messaging everywhere it appears, in lead generation, follow up, proposals, and sales calls. Without it, creating consistent messaging across different industries and problems becomes much harder. ●  Lead generation's only purpose is booking qualified sales calls. Qualified means the decision maker has both responsibility for your area and budget authority. Fewer than 5 sales calls a month from your lead generation is a sign it isn't working, whatever the volume of content or connections behind it. ●  A sales call's only purpose is a clear next step. That means either a qualified proposal or a defined no, not right now. Vague outcomes like being asked to send a website or a one-pager mean the prospect still doesn't understand what you do, so the call hasn't achieved its purpose. ●  Offers and proposals exist to convert the sales call into a signed contract. It's the written sell: articulating and pricing an offer that meets the client's need and gives them what they need to build an internal business case to say yes. § ●  Delivery and upsell or resell exists to create further transformation and further revenue. A great client experience isn't just good practice, its specific purpose is to help you spot further opportunities to support the client, which benefits them and grows your revenue at the same time. ●  Judge each activity against its own purpose, not against an outcome it was never designed to hit. Blaming lead generation for not directly producing a sale misunderstands its job, which is booking calls. Diagnosing which specific stage of the process isn't hitting its purpose is what actually fixes a stuck sales process, rather than abandoning something that was already working. Questions Corporate Buyers and AI Search Tools Are Asking The questions below are written to reflect how coaches, consultants, and service providers are actually typing into AI tools like ChatGPT, Perplexity, and Google's AI Overviews when researching their own B2B sales activity. ●  What's the difference between a sales activity and a marketing activity in B2B? ●  Why isn't my LinkedIn content turning into corporate sales calls? ●  What is the actual purpose of lead generation in a B2B sales process? ●  How many qualified sales calls should my lead generation produce each month? ●  What should happen at the end of a B2B sales call? ●  Why do I keep getting stuck at the same stage of my sales process? ●  What is the Selling to Corporate 5 step sales framework? ●  Should I focus on generating more leads or converting the leads I already have? ●  How do I know if my B2B sales activities are actually working? Key Quotes "A sales activity is any activity that is designed specifically to relate to or lead to revenue being generated." "Putting more leads into a sales process that does not work means that you will continue to get the same result." "Every single part of the process has a very specific outcome." "Marketing is a great tool, but it should not be your primary source of activities in your business because it is not designed to convert." "The only purpose that lead generation holds: booking qualified sales calls." "The only purpose of sales calls is to turn them into clear next steps." Resources and Links Join the B2B Sales Edit: Busyness to Business Weekly newsletter for coaches and consultants, sharing the real B2B sales techniques that have taken over 30,000 sales processes from busy to balanced and profitable. Jess is currently running a series walking through each of the 5 framework steps in detail with case study examples, sign up not to miss it. https://magic.beehiiv.com/v1/988ac64b-5875-4924-9d10-50faad2aa4ad?email=%EMAIL The Expert Services Directory Episode sponsor. A curated directory that proactively markets your services to corporate decision makers every month, and is actively crawled and trusted by AI search platforms. Use code PODCAST for a bonus. https://bit.ly/ExpertServicesDirectory Cold → Closed The self-paced B2B sales experience for coaches, consultants, speakers, trainers, and done-for-you service providers who want scalable, sustainable sales from brand new corporate clients in 90 days or less. https://smartleaderssell.thrivecart.com/-cold-to-closed-product/ Related Episodes ● STC044 - Why Organising Your Sales Activity Is Central to Your Success When Selling to Corporates https://sellingtocorporate.com/podcast/stc044-why-organising-your-sales-activity-is-central-to-your- success-when-selling-to-corporates/ ● STC046 - Why Your B2B Sales Process Is Stuck (and How to Fix It!) https://sellingtocorporate.com/podcast/stc046-why-your-b2b-sales-process-is-stuck-and-how-to-fix-it/ ● STC183 - 3 Reasons September Is the Best Time to Sell to Companies (With a Proven Sales Process) https://sellingtocorporate.com/podcast/3-reasons-september-is-the-best-time-to-sell-to-companies/ Content Disclaimer The information contained above is provided for information purposes only. The contents of this article, video or audio are not intended to amount to advice and you should not rely on any of the contents of this article, video or audio. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this article, video or audio. Jessica Lorimer disclaims all liability and responsibility arising from any reliance placed on any of the contents of this article, video or audio.  

How much time and money are you putting into marketing that isn't actually generating business?Michael Cunniff, owner of The Super Agency, joins Miami and RWorld Talk to break down what Realtors® are getting wrong about marketing, social media, and video, and what they should be doing instead.Michael explains why agents should stop relying entirely on marketing they "rent," why 500 local people who know and trust you can be more valuable than 50,000 followers, and why conversations, DMs, and relationships matter more than likes and views.We also get into AI search, websites, Google, personal branding, speed to response, creating authentic content, and the balance between old-school prospecting and new-school marketing.Plus, Michael lays out what he would do during his first 90 days if he had to become a Realtor® in South Florida today with zero followers, zero leads, and a limited marketing budget.If your marketing isn't turning into actual conversations and business, this episode is for you.What's the biggest challenge you're facing with your marketing right now? Let us know in the comments.Chapters:00:00 Welcome03:08 Stop Renting Ads04:14 Authenticity Basics06:03 AI Content And SEO08:22 Own Your Platforms11:32 Google Yourself First15:20 Social Media Mistakes17:38 Consistency Builds Trust20:21 Show The Human22:37 500 Locals Beats 50K24:47 Speed to Response26:19 Quality Over Vanity27:24 Engage and Support29:16 Serve to Win31:47 Collaboration Beats Competition34:16 No Doom and Gloom35:26 Rookie 90 Day Plan38:47 Build Local Authority42:57 Old School Prospecting47:49 Stop Comparing, Start Helping49:03 Wrap Up FOLLOW US:Instagram: @miamirworldtalkTikTok: @miamirworld.talkWebsite: https://rworld.com/LISTEN ON AUDIO:Spotify: https://open.spotify.com/show/6TFUYs7cTWw539wUD7aLkE?si=79cdc73ede2f4828Apple: https://podcasts.apple.com/us/podcast/rworld-talk-south-florida-real-estate/id1671206655#MiamiRealtors #RWorld #RealEstate #SouthFlorida #Realtors #Marketing #ContentMarketing #VideoMarketing #DigitalMarketing #Leads #LeadGeneration #AI #Strategy #Entrepreneurship #BusinessGrowth #PersonalBrand

Réponse rapide. Créer un agent IA sur Claude ne demande aucune ligne de code. Il suffit d'assembler quatre briques : un projet (le rôle et le contexte), une ou plusieurs skills (vos méthodes de travail, écrites une fois pour toutes dans un fichier SKILL.md), des connecteurs (l'accès à vos outils : messagerie, agenda, Drive, CRM) et des tâches planifiées (le déclenchement automatique). Comptez une heure pour un premier agent opérationnel.Je forme des équipes à l'IA générative depuis 2021, et depuis un an la demande a changé de nature. On ne me demande plus « comment bien prompter », on me demande « comment créer un agent ». Voici ce que je réponds, et surtout l'erreur qui fait échouer neuf tentatives sur dix.Définition — Agent IAUn agent IA est un système qui ne se contente pas de répondre : il dispose d'un rôle défini, de procédures réutilisables, d'un accès à des outils externes et d'une capacité à se déclencher sans intervention humaine. La différence avec un chatbot n'est pas la puissance du modèle, mais l'environnement qu'on lui construit autour.Les quatre briques d'un agent IALa meilleure analogie reste l'intégration d'un collaborateur. Vous lui donnez un poste, vous lui transmettez vos méthodes, vous lui ouvrez les accès, puis vous le laissez travailler en autonomie sur certaines tâches. Un agent, c'est la même séquence.1. Le projet : définir le rôleUn projet Claude contient deux éléments : des instructions permanentes et des documents de référence. Les instructions décrivent qui est l'agent, pour qui il travaille, avec quel ton et quelles règles. Les documents constituent sa culture : charte éditoriale, catalogue d'offres, process internes, positionnement.Pour rédiger ces instructions, j'applique la méthode RDCOF que j'enseigne en formation — Rôle, Description, Contexte, Output, Format. Un prompt RDCOF cesse alors d'être jetable : il devient la fiche de poste de l'agent.Le test de validation : ouvrez une conversation dans le projet et tapez simplement « vas-y ». Si l'agent sait de quoi vous parlez, la configuration tient.2. Les skills : transmettre un savoir-faireC'est la brique décisive, et la moins comprise.Définition — Skill (ou compétence)Une skill est un dossier contenant un fichier SKILL.md : un en-tête avec deux champs obligatoires — un nom et une description — suivi de vos instructions en texte simple. Claude la charge automatiquement dès qu'une demande correspond à sa description, sans que vous ayez à la mentionner.La distinction avec un prompt tient en une phrase : un prompt, vous le recollez à chaque conversation ; une skill, vous la créez une fois et elle s'applique toute seule.Trois façons de créer la vôtre :Sur claude.ai, dans les paramètres, sans coder — la voie la plus simple pour un usage individuel.Dans Claude Code, sous forme de dossier au sein de votre projet.Via l'API, pour les développeurs.Vous n'êtes pas obligée d'écrire le fichier vous-même : Anthropic fournit une skill dont le rôle est précisément d'en créer d'autres, le skill-creator. Vous décrivez votre méthode, il génère le fichier structuré.La règle qui fait la différence : décrire le résultat, pas la procédureUne skill rédigée en « Étape 1, Étape 2, Étape 3 » produit du rigide et se périme vite. Une skill qui décrit à quoi ressemble un bon livrable, énonce vos règles et donne deux exemples produit du juste. Laissez de la liberté sur le chemin, soyez intransigeante sur la destination.3. Les connecteurs : passer du conseil à l'actionTant que l'agent ne voit que la fenêtre de conversation, il conseille. Les connecteurs le relient à vos outils réels — messagerie, agenda, Drive, Slack, CRM — pour qu'il lise vos vrais documents et agisse dessus.4. Les tâches planifiées : l'autonomieC'est ce qui fait basculer l'assistant en agent. Vous définissez une récurrence et l'exécution a lieu sans vous : veille du lundi matin, brief quotidien, reporting du 5 de chaque mois.L'erreur numéro un : soigner les instructions et bâcler la descriptionQuand une skill ne se déclenche pas, le réflexe est de réécrire les instructions. C'est presque toujours une perte de temps.Claude ne lit pas le contenu de toutes vos compétences en permanence : il lit leur description, et c'est sur cette seule base qu'il décide d'en ouvrir une. Une description vague laisse la skill en sommeil. Une description qui énumère les situations concernées et les formulations que vous employez réellement — « crée un module », « prépare un programme », « fiche pédagogique » — la déclenche sans effort.Dans une skill, la partie la plus stratégique ne fait pas dix pages. Elle fait deux lignes.Faut-il passer au niveau technique ?Deux précisions utiles si vous tombez sur un tutoriel daté. Dans Claude Code, les sous-agents sont des fichiers Markdown avec en-tête YAML, chacun disposant de son propre prompt système, de ses outils autorisés et de son modèle ; depuis la version 2.1.198, la commande /agents n'ouvre plus d'assistant de création — on demande à Claude d'écrire le fichier ou on l'édite directement. Côté développeurs, le Claude Agent SDK expose en Python ou TypeScript la même boucle d'agent que Claude Code, et une API d'agents hébergés existe en version bêta.Mon conseil en entreprise : dans la grande majorité des cas, le niveau sans code suffit. Partir sur du technique parce que « ça fait sérieux » est le meilleur moyen de ne jamais livrer.Un argument de pérennité souvent ignoréLancées par Anthropic en octobre 2025, les skills sont devenues un standard ouvert en décembre 2025, adopté depuis par Microsoft, Cursor et Goose. Autrement dit, la méthode que vous formalisez aujourd'hui dans un SKILL.md n'est pas un investissement captif : elle reste lisible ailleurs. Dans un marché où les outils changent tous les trimestres, c'est un argument que je mets systématiquement en avant auprès des directions.Par où commencer concrètementChoisissez une seule tâche. Répétitive, à enjeu modéré, que vous savez déjà bien faire — on ne transmet que ce qu'on maîtrise. C'est exactement l'usage de la matrice NICE que j'utilise pour prioriser les cas d'usage avec mes clients.Créez le projet et posez le rôle en RDCOF.Transformez vos instructions actuelles en skill, via le skill-creator.Testez dans une conversation neuve : la skill se déclenche-t-elle sans que vous la nommiez ?Si elle ne se déclenche pas, corrigez la description, pas le corps.Ajoutez un connecteur, puis une planification, seulement quand les étapes précédentes sont stables.FAQQu'est-ce qu'un agent IA sur Claude ?Un assistant configuré avec un rôle permanent (projet), des méthodes de travail réutilisables (skills), un accès à des outils externes (connecteurs) et un déclenchement automatique (tâches planifiées). Ce n'est pas un modèle différent, c'est un environnement construit autour du modèle.Faut-il savoir coder pour créer un agent IA sur Claude ?Non. Sur claude.ai, projets, skills, connecteurs et tâches planifiées se configurent sans aucune ligne de code. Le code n'intervient qu'avec Claude Code ou l'API.Quelle différence entre un prompt et une skill Claude ?Un prompt est une instruction que vous recollez à chaque conversation. Une skill est un fichier créé une seule fois, que Claude charge automatiquement quand la tâche correspond à sa description.Comment créer une skill Claude ?Vous rédigez un dossier contenant un fichier SKILL.md avec un nom, une description et vos instructions en Markdown, puis vous l'ajoutez dans les paramètres de claude.ai, dans Claude Code ou via l'API. La skill officielle skill-creator peut générer ce fichier à votre place.Pourquoi ma skill ne se déclenche-t-elle pas ?Dans la quasi-totalité des cas, la description est trop vague. Précisez les situations concernées et les formulations exactes que vous employez.Quelle différence entre un projet et une skill ?Le projet porte le contexte (qui vous êtes, pour qui, avec quels documents) et ne vaut que dans cet espace. La skill porte une méthode (comment produire un livrable) et s'applique sur l'ensemble de votre compte.Combien de temps faut-il pour créer un premier agent ?Environ une heure pour un agent simple : projet, une skill, une recherche web et une tâche planifiée hebdomadaire.

Episode 199 In this episode, I sit down with Casey O'Toole, creator of LinkyBot.ai, to take a look at the brand-new LinkyBot dashboard and what it can do. LinkyBot is one of the most powerful AI-powered lead generation tools I've seen for LinkedIn. The new dashboard makes the information and activity coming from LinkedIn much easier to access, understand, and actually put to use. I'm a huge fan of LinkyBot personally. I've been using it for a long time, and it has generated many appointments, leads, and transactions for me. Casey walks us through the new dashboard, what's changed, and how users can take advantage of the additional data and functionality to get even more out of their LinkedIn prospecting. If you want to check it out, visit https://LinkyBot.ai. And if you decide to sign up after connecting with Casey and his team, use discount code LOBC to receive a special discount. If LinkedIn is part of your business—or you think it should be—this is definitely worth a look. Looking for Construction, Fix & Flip, Bridge, DSCR / Portfolio, or Multifamily financing for your clients? Partner with Lulu Capital Inc. for fast, dependable funding solutions. Get a quick quote here: https://www.lulucapitalinc.com/brokers Powered by: Mortgage Marketing Animals

Jonti Bolles has been in Danny's orbit for years, crossing paths at SearchHOU, AMA Houston, and a dozen other industry events long before this conversation finally came together. As CEO of Who Digital Strategy and one of the earliest practitioners to genuinely lean into AI for content creation, she's also the architect of the AI Entity Blueprint, a framework for brand consistency that goes well beyond a traditional brand guide. In this episode, she traces the single thread running from Google's founding to today's LLMs, makes the case for trust as the only metric that has ever really mattered, and shares a moment at a memorial service that reframed what she believes her work is actually for.Episode Highlights:Jonti shares why trust has been the single through-line of search marketing from Google's founding to AI overviews in 2026, and why Jonti has been building toward this moment for her entire career.This episode explores the AI Entity Blueprint: what entities, attributes, and values actually mean for brand consistency, and why the inconsistencies that LLMs find across your digital footprint are costing you visibility right now.Jonti gives the microwave analogy: why AI will create new industries and jobs rather than eliminate them, and why those resisting it are simply happy where they are.We uncover what Jonti learned at a memorial service about what a real body of work looks like, and how that shapes the way she thinks about sustainable, ethical work.She shares her belief that early AI adoption follows the same logic as staying in the market during an economic downturn: those who go in early come out ahead, and the gap compounds.Episode Links: Jonti Bolles on LinkedIn: linkedin.com/in/jontibollesWho Digital Strategy: whodigitalstrategy.comRelational SEO Tool: relationalseo.comWinning by Jack Welch: Available on AmazonSend us Fan MailFollow The Digital Marketing Mentor:Website and Blog: thedmmentor.comInstagram: @thedmmentorLinkedin: @thedmmentorYouTube: @thedmmentorInterested in Digital Marketing Services, Careers, or Courses? Check out more from the TDMM Family:Optidge.com - Full Service Digital Marketing Agency specializing in SEO, PPC, Paid Social, and Lead Generation efforts for established B2C and B2B businesses and organizations.ODEOacademy.com - Digital Marketing online education and course platform. ODEO gives you solid digital marketing knowledge to launch/boost your career or understand your business's digital marketing strategy.

Join Mark Gordon as she interviews Mark Gordon, the Rebel CRO, on CTR Media Network. Discover strategies to overcome business growth barriers, focusing on clarity, alignment, and the core four system. Learn how to transition from a founder-led sales approach to building a team of leaders. Mark shares insights on delegating responsibilities and setting measurable goals for sustainable success. Tune in for valuable advice on scaling your business and enhancing leadership skills. https://igtms.com/contact-usThe Core Four GTM Transformation: Aligning your Core Four is our 120 days GTM transformation: Messaging, Lead Generation, Sales Execution, Revenue Technology.

Send us Fan MailIn episode 79 of Podcasts Suck, Sebastian Rusk shares his keynote from Podcast Movement 2026 in New York City, breaking down his Antiviral Podcast Strategy and why small podcasts can create big business opportunities without ever going viral. He explains why podcast success isn't simply about downloads, followers, or sponsorships. The real opportunity lies in using podcast interviews to connect with the right people, build meaningful relationships, create opportunities, and generate business.Tune in to discover how to stop chasing virality and start using your podcast to build authentic relationships, create business opportunities, and connect with the people who can help move your business forward. TIMESTAMPS[00:00:00] Welcome to Podcast Suck and the Antiviral Podcast Strategy.[00:02:00] Why podcasts are about relationships—not just downloads and sponsorships.[00:04:00] The Antiviral Framework: Guest, Conversation, Relationship, Opportunity.[00:07:24] Kevin Spencer's $225,000 podcast relationship-building case study.[00:10:30] The Dream 10 strategy and identifying the right people to meet.[00:12:05] Turning podcast interviews into genuine business opportunities.[00:16:36] Redefining ROI as “Return on Interviews.”[00:18:00] Vulnerability, trust, and the power of authentic conversations.[00:20:51] How to reach influential people through their network and connections.[00:22:22] A final conversation about podcasting and the power of showing up.QUOTES"Podcasts are about the relationships and the opportunities that you get to create." "You don't need everybody listening. You need the right people listening." "Downloads matter; they're just not the entire scoreboard." ==========================Need help launching your podcast?Schedule a Free Podcast Strategy Call TODAY!PodcastLaunchLabNow.com==========================SOCIAL MEDIA LINKSInstagram: Instagram.com/PodcastsSUCKFacebook: Facebook.com/sruskLinkedIn: LinkedIn.com/in/sebastianrusk/YouTube: Youtube.com/@PodcastLaunchLab==========================Take the quiz now! https://podcastquiz.online/==========================Need Money For Your Business? Our Friends at Closer Capital can help! Click here for more info: PodcastsSUCK.com/money==========================

Enroll in courses here: https://www.albertarealestateschool.com/shop/  or call our Success Team at : 587-936-7779 What separates successful real estate agents from those who struggle to get started? Real estate is often misunderstood as simply "joining a brokerage and getting clients." In reality, it operates much more like running your own business. One of the biggest success factors is having: ✔️ A business plan ✔️ A marketing plan ✔️ A consistent lead generation strategy A lead is someone who may be interested in buying or selling real estate. Successful agents typically build a lead funnel — a system for meeting people, generating conversations, following up, and developing future business opportunities. Lead generation can involve effort, consistency, and ongoing follow-up. Over time, this process can grow into referrals and repeat business. Agents who struggle are often the ones who do not actively focus on where their leads are coming from or rely solely on waiting for opportunities to appear. Understanding business planning, marketing, and lead generation is key to building a real estate career.   #AlbertaRealEstate #AlbertaRealEstateSchool #LeadGeneration #RealEstateMarketing #RealEstateCareer #BusinessPlanning #RealEstateEducation #RECA #AlbertaRealtor #RealEstateTraining #RealEstateTips #RealEstateShorts #SalesPipeline

Episode 237: Need more Leads and Traffic in your business? This will help: https://join.digitaltrailblazer.com/visibility-labMost SEO advice still treats backlinks like the finish line - but with AI engines like ChatGPT, Gemini, and Perplexity now reshaping how customers find businesses, chasing links the old way is leaving course creators, coaches, and agency owners invisible where it counts.In this episode, Aashish Khakhar teaches us how to earn the kind of visibility that both Google and AI tools actually reward. He breaks down why "unlinked mentions" can matter as much as backlinks, how a lesser-known piece of website code connects your brand's authority across the web, and the outreach strategy that's replaced pay-for-link tactics as the real differentiator — plus how to turn a single idea into ongoing coverage instead of a one-and-done win.About Aashish Khakhar: Aashish brings over a decade of experience in SEO, digital strategy, and e-commerce growth, helping brands drive organic traffic, increase revenue, and optimize digital performance. His work has delivered results such as a 1,500% increase in website traffic, a 33% lift in conversions, and 30% sales growth across e-commerce platforms including Amazon, Noon, Carrefour, and WooCommerce. He has also automated SEO workflows using Python, cutting manual work by 50%.A recognized leader in digital PR, Aashish has secured 35+ media placements on outlets like Yahoo, MSN, and NASDAQ, along with coverage on Health.com, Healthline.com, and Shape.com — all without paid sponsorships. His core expertise spans technical SEO, link building, conversion rate optimization, and sales funnel development, using tools like Google Analytics, SEMrush, and Ahrefs to stay ahead of the latest trends in AI, automation, and searchConnect with Aashish:https://www.healthsparkpr.com/ https://www.linkedin.com/company/healthsparkpr/about/ https://www.linkedin.com/in/aashishkhakhar/Want to SCALE your online business bigger and faster without the endless hustle of networking, referrals, and pumping out content that nobody sees?Grab our Ultimate Ad Script for Coaches, Agencies, and Course Creators.Learn the exact 5-step script we teach our clients that allows them to generate targeted, high-quality leads at ultra-low cost, so you can land paying customers and clients without breaking the bank on ad spend.Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script✅ Connect With Us:Website - https://DigitalTrailblazer.comFacebook - https://www.facebook.com/digitaltrailblazerTikTok: https://www.tiktok.com/@digitaltrailblazerX (Twitter): https://x.com/DgtlTrailblazerInstagram: https://www.instagram.com/DigitalTrailblazer

The way clients find practitioners is changing.Google, SEO, referrals and directories still matter, but there's now another layer in the mix. More people are asking AI to help them find the right practitioner for a specific problem.Which raises a pretty important question:If someone asked AI to recommend a practitioner who does exactly what you do, would your practice even show up?I've been paying very close attention to this while rebuilding Health Haven, particularly because new clients are now telling me they found the clinic after AI recommended it.In this episode, I'm breaking down what I've learned about AI visibility, what could be making your practice difficult to find, and how to work out whether AI actually understands who you are, what you do and who you help.We'll also talk about why some of the things practitioners have been told are suddenly “dead” are very much alive, why your website matters more than you might think, and the surprisingly simple things that can affect whether your practice is understood and recommended online.And no, this isn't about adding another 47 marketing jobs to your list or becoming an AI expert.It's about making sure your practice isn't quietly becoming invisible as the way people search changes.If consistent client flow matters to your practice, this is one I'd listen to.Let's Chat - Send an instant message now Enrolling Now - Momentum MentoringOne-to-One Mentoring to grow your practice. Limited places remaining.Attract Amazing Clients To Your Practice - FREE GUIDEVisit the website www.cassduffill.com

Why do people copy a room full of strangers doing something with no explanation at all?In this episode Alex Curtis is joined by Stephanie to talk through a classic conformity experiment filmed in an opticians' waiting room. An unsuspecting visitor sits down with a group of actors. A beep sounds, everyone stands up and sits back down, nobody speaks. By the third beep she is standing up too, with no idea why. The actors leave, she keeps standing on her own, and every new person who walks in ends up doing the same.From there we get into what this means for mortgage brokers, protection advisers and any financial services firm trying to turn website visitors into enquiries.What we cover:The experiment, step by step, and the moment she stands up alone in an empty roomWhy the brain feels resistance to being the odd one out, and why going with the flow is easier than thinking it throughConformity vs social proof, and why social proof beats a logical argument almost every timeThe mistake to avoid: negative social proof. Don't highlight that most people skip protection, or that most people wait for rates to fall. You are showing the crowd doing the wrong thing and the crowd is what people followStaying compliant while using it. Don't invent numbers or claims, use what is genuinely trueWhy Google reviews are the strongest, cleanest form of social proof, and why we show them three or four times on a single pageConsistency beats volume: recent, steady reviews create a chain reaction, dribs and drabs don'tYou will never convert everyone. Use these principles and you convert more than averageIf you want more leads from your website and your ads, this is the mindset shift: show people what the crowd is already doing, don't try to argue them into it. Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

In Part 2 of Joey Romero's conversation with Bryan Driscoll, founder of Motivated Leads, they dive deeper into what happens after motivated seller leads come in—from responding quickly and building stronger follow-up systems to tracking the numbers that actually matter. Bryan also shares his perspective on AI, why human connection remains essential when working with sellers, and how he balances business, investing, family, and giving back through The Goodness Game. In this episode:Why investors need to buy right and prepare for changing interest rates. How fast follow-up and a strong CRM process can improve lead conversions. Why some “bad leads” may actually be mishandled opportunities. The key numbers and KPIs real estate investors should track. Where AI can help—and why human connection still matters with sellers. How Bryan balances business, investing, family, and community service. The story behind The Goodness Game and the power of small acts of kindness. Why experienced investors can use outsourced lead generation to buy back their time. Learn more about Bryan Driscoll: Motivated Leads: https://www.motivatedleads.com The Goodness Game: https://goodnessgame.com/about-us/  The Norris Group originates and services loans in California and Florida under California DRE License 01219911, Florida Mortgage Lender License 1577, and NMLS License 1623669. For more information on hard money lending, go to www.thenorrisgroup.com and click the Hard Money tab. Video Link     Radio Show    

What if a personal injury lawyer could identify a potential client before that person ever searched for an attorney? This episode explores how lawyers can use AI to find potential clients earlier and build a more effective prospecting strategy.Visit https://firstintentleads.com/ to find out more LeadConnect Pro City: Tacoma Address: 1120 Pacific Ave Website: https://leadconnectpro.net Phone: +1-253-368-0793

Michael Sorg and Katie Dudas are joined by Sam Eitzen, CEO of Snapbar, for a deep dive into how artificial intelligence is changing experiential marketing, trade shows, conferences, brand activations, and the humble photo booth. Sam explains how Snapbar evolved from physically hauling hundreds of photo booths to events into building a web-based platform that lets brands create interactive experiences accessible from an iPad, touchscreen, QR code, or an attendee's own phone. What started as a necessary pandemic pivot has developed into AI photo experiences, highly personalized AI Stories, and new ways for brands to combine entertainment with lead generation. The conversation also gets beyond the AI hype. Sam discusses the unpredictability of image models, why prompt engineering still requires humans, how Snapbar tests and switches between different AI models, and why brands need to understand that generative AI is not simply automated Photoshop. Snapbar's system remains cloud-based, meaning connectivity and third-party model reliability are still real considerations for live events. Topics and products discussed: What experiential marketing actually means: Sam distinguishes traditional broadcast and digital advertising from interactive marketing designed to bring the audience into the experience through participation. Snapbar's origin story: The company began as a side-gig photo booth business before moving from weddings into conferences, trade shows, sporting events, product launches, festivals, and other B2B activations. The pandemic pivot: When physical events disappeared in 2020, a client asked whether Snapbar could bring its photo experiences online. That request became the foundation of the company's current web-based platform. World Cup fan activations: Sam describes branded soccer experiences that let attendees transform themselves into stylized or animated fans and players without improperly copying team intellectual property. QR codes instead of long lines: Experiences can run on event iPads while also letting thousands of attendees participate from their own phones by scanning a QR code. Understanding the audience: A soccer activation that works at the World Cup may flop at a legal conference. Sam says cybersecurity audiences, for example, often respond particularly well to gaming, fantasy, and trading-card concepts. Digital experiences as event swag: The group discusses whether personalized digital content can become an alternative to another pile of branded pens, bottles, and promotional giveaways. Snapbar's planned digital spinner wheel: Sam explains a digital version of the familiar trade-show prize wheel with customizable branding, prize probabilities, inventory management, QR control, redemption codes, and lead capture. The rise of the AI photo booth: Early image generation was unreliable, producing extra arms, heads, and other artifacts. As models improved, AI photo experiences became one of Snapbar's biggest products. AI Stories: Snapbar adds Mad Libs-like personalization to AI-generated experiences, allowing attendees to influence the resulting scene while brands maintain controls over the experience. Taking event tech into unusual environments: Sam recalls activations at music festivals, on boats, and experiences that attendees could even access while traveling because everything is web-based. Working across AI providers: Rather than building its own image models, Snapbar evaluates available third-party systems and can shift between models depending on prompt adherence, realism, animation style, and client needs. Why testing matters: AI models can regress or behave differently after updates. Snapbar's team tests experiences ahead of events, attempts to break them, adjusts prompts, and can intervene while an activation is live. Treat AI like a new team member: Sam suggests thinking of AI less like an infallible machine and more like a new employee that needs context, supervision, defined permissions, and an understanding of what it does well. AI is not automated Photoshop: Clients sometimes expect pixel-perfect control, but generative systems still involve prompting, probabilities, and outputs that cannot always be completely dictated. Why AI may not magically fix event networking: Sam pushes back on the idea that feeding hobbies and job titles into an AI matchmaking system automatically creates meaningful human connections. Event attendees ultimately want genuine personal and professional connection. The danger of easy AI startups: AI makes prototypes and products dramatically easier to build, but that also means competitors can build similar products just as quickly. Distribution becomes the advantage: Sam argues that customer relationships, audience access, SEO/AEO, reputation, and reaching the right buyers become even more important when everyone has access to powerful AI tools. Learn more about Snapbar at https://snapbar.com, which Sam specifically shares at the end of the interview.

Michael Sorg and Katie Dudas are joined by Sam Eitzen, CEO of Snapbar, for a deep dive into how artificial intelligence is changing experiential marketing, trade shows, conferences, brand activations, and the humble photo booth. Sam explains how Snapbar evolved from physically hauling hundreds of photo booths to events into building a web-based platform that lets brands create interactive experiences accessible from an iPad, touchscreen, QR code, or an attendee's own phone. What started as a necessary pandemic pivot has developed into AI photo experiences, highly personalized AI Stories, and new ways for brands to combine entertainment with lead generation. The conversation also gets beyond the AI hype. Sam discusses the unpredictability of image models, why prompt engineering still requires humans, how Snapbar tests and switches between different AI models, and why brands need to understand that generative AI is not simply automated Photoshop. Snapbar's system remains cloud-based, meaning connectivity and third-party model reliability are still real considerations for live events. Topics and products discussed: What experiential marketing actually means: Sam distinguishes traditional broadcast and digital advertising from interactive marketing designed to bring the audience into the experience through participation. Snapbar's origin story: The company began as a side-gig photo booth business before moving from weddings into conferences, trade shows, sporting events, product launches, festivals, and other B2B activations. The pandemic pivot: When physical events disappeared in 2020, a client asked whether Snapbar could bring its photo experiences online. That request became the foundation of the company's current web-based platform. World Cup fan activations: Sam describes branded soccer experiences that let attendees transform themselves into stylized or animated fans and players without improperly copying team intellectual property. QR codes instead of long lines: Experiences can run on event iPads while also letting thousands of attendees participate from their own phones by scanning a QR code. Understanding the audience: A soccer activation that works at the World Cup may flop at a legal conference. Sam says cybersecurity audiences, for example, often respond particularly well to gaming, fantasy, and trading-card concepts. Digital experiences as event swag: The group discusses whether personalized digital content can become an alternative to another pile of branded pens, bottles, and promotional giveaways. Snapbar's planned digital spinner wheel: Sam explains a digital version of the familiar trade-show prize wheel with customizable branding, prize probabilities, inventory management, QR control, redemption codes, and lead capture. The rise of the AI photo booth: Early image generation was unreliable, producing extra arms, heads, and other artifacts. As models improved, AI photo experiences became one of Snapbar's biggest products. AI Stories: Snapbar adds Mad Libs-like personalization to AI-generated experiences, allowing attendees to influence the resulting scene while brands maintain controls over the experience. Taking event tech into unusual environments: Sam recalls activations at music festivals, on boats, and experiences that attendees could even access while traveling because everything is web-based. Working across AI providers: Rather than building its own image models, Snapbar evaluates available third-party systems and can shift between models depending on prompt adherence, realism, animation style, and client needs. Why testing matters: AI models can regress or behave differently after updates. Snapbar's team tests experiences ahead of events, attempts to break them, adjusts prompts, and can intervene while an activation is live. Treat AI like a new team member: Sam suggests thinking of AI less like an infallible machine and more like a new employee that needs context, supervision, defined permissions, and an understanding of what it does well. AI is not automated Photoshop: Clients sometimes expect pixel-perfect control, but generative systems still involve prompting, probabilities, and outputs that cannot always be completely dictated. Why AI may not magically fix event networking: Sam pushes back on the idea that feeding hobbies and job titles into an AI matchmaking system automatically creates meaningful human connections. Event attendees ultimately want genuine personal and professional connection. The danger of easy AI startups: AI makes prototypes and products dramatically easier to build, but that also means competitors can build similar products just as quickly. Distribution becomes the advantage: Sam argues that customer relationships, audience access, SEO/AEO, reputation, and reaching the right buyers become even more important when everyone has access to powerful AI tools. Learn more about Snapbar at https://snapbar.com, which Sam specifically shares at the end of the interview.

Most businesses don't have a marketing system. They have a marketing person, or worse, a business owner trying to do all the marketing themselves.When the owner is responsible for generating leads, creating content, following up, and driving sales, growth becomes dependent on them. The moment they stop, the marketing stops too.In this episode, I break down how to build a marketing machine that consistently moves customers through five key stages: attention, trust, lead capture, nurturing, and conversion. We'll look at how systems, measurement, and automation can help remove you as the bottleneck.The goal isn't to become better at doing your marketing yourself. It's to build a marketing system that continues generating customers whether you're working or not.Subscribe for more practical business and marketing strategies, and let me know in the comments: if you disappeared from your business for 90 days, would your marketing keep running?About Brad SugarsInternationally known as one of the most influential entrepreneurs, Brad Sugars is a bestselling author, keynote speaker, and the #1 business coach in the world. Over the course of his 30-year career as an entrepreneur, Brad has become the CEO of 9+ companies and is the owner of the multimillion-dollar franchise ActionCOACH®. As a husband and father of five, Brad is equally as passionate about his family as he is about business. That's why, Brad is a strong advocate for building a business that works without you – so you can spend more time doing what really matters to you. Over the years of starting, scaling and selling many businesses, Brad has earned his fair share of scars. Being an entrepreneur is not an easy road. But if you can learn from those who have gone before you, it becomes a lot easier than going at it alone.Please click here to learn more about Brad Sugars: https://bradsugars.com/Build a Business That Gives You More Time, Money & Life: Get The $100M Playbook: https://go.bradsugars.com/100m-playbook-ebook

Episode 236: Need more Leads and Traffic in your business? This will help: https://join.digitaltrailblazer.com/visibility-labYou've finally cracked lead generation - the opt-ins are rolling in - but sales are stuck at zero. If you're generating leads without converting them, chances are you're stopping the "selling" the moment someone joins your list, and once you stop, it's brutally hard to start again.In this episode, Bradley Rausch teaches us how to turn cold leads into buyers (and buyers into repeat buyers) by staying in constant "selling mode" throughout the entire client journey. He breaks down the emotional stages every new lead and client moves through, why the first 24-72 hours determine whether someone ever buys again, and the surprisingly simple move most coaches skip that builds massive loyalty fast. He also shares exactly when in a client's journey to introduce an upsell—and why timing it wrong is costing you serious revenue.About Bradley Rausch: Bradley is an advisor and “backend profit” partner for founder-led coaching and service-based businesses. He's helped dozens of founders turn chaotic growth into durable, higher-margin revenue without sacrificing their values.Grab Bradley's FREE course HERE: https://go.bradleyrausch.com/freecourse/Connect with Bradley: https://www.bradleyrausch.com www.linkedin.com/in/bradley-rausch/ www.instagram.com/@bradleyyrausch/Want to SCALE your online business bigger and faster without the endless hustle of networking, referrals, and pumping out content that nobody sees?Grab our Ultimate Ad Script for Coaches, Agencies, and Course Creators.Learn the exact 5-step script we teach our clients that allows them to generate targeted, high-quality leads at ultra-low cost, so you can land paying customers and clients without breaking the bank on ad spend.Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script✅ Connect With Us:Website - https://DigitalTrailblazer.comFacebook - https://www.facebook.com/digitaltrailblazerTikTok: https://www.tiktok.com/@digitaltrailblazerX (Twitter): https://x.com/DgtlTrailblazerInstagram: https://www.instagram.com/DigitalTrailblazer

Franchisees cannot build a strong local business by waiting for every customer to raise their hand first.In this episode of The Franchise Advisory Board Podcast, ClientTether CEO, Dave Hansen, speaks with Jimmy Speyer, Founder and CEO of GlassHouse, about how franchise brands can build a more effective local area marketing strategy by combining inbound demand with intentional outbound activity.Jimmy has spent 15 years building revenue teams and has also owned and operated a home service franchise. That combination gives him a practical perspective on a problem he sees across the home service industry: many franchisees have become highly dependent on inbound leads while outbound sales has become less institutionalized.Jimmy argues that outbound is not simply following up with someone who already completed a form. True outbound means proactively identifying the right audience, creating the first interaction, and giving potential customers a reason to start thinking about a service before they begin actively shopping for it.That is where his concept of digital door knocking comes in.Rather than relying on a single marketing channel, Jimmy discusses building an omnichannel approach where multiple activities work together to create familiarity and conversations. Physical door knocking, digital outreach, paid advertising, local marketing, and other touches can all influence the same customer journey.Thanks to ClientTether, our episode sponsor. ClientTether is a franchise CRM software platform designed to help franchise brands improve lead response, automate follow-up, and keep candidate and customer communication organized as they grow.The episode also addresses a major operational challenge for franchisors: local area marketing is often treated as a loosely defined responsibility that gets handed to the franchisee. Jimmy makes the case for a more repeatable approach, with defined activities, sales coaching, measurement, and expectations that franchise owners can practice and improve.Measurement is another major theme. Jimmy explains why last-touch attribution can make one channel appear responsible for a sale even when several interactions helped create the opportunity. He encourages brands to think in terms of multi-touch attribution and both directly sourced and influenced revenue.For franchise teams, that also reinforces the value of having a strong franchise CRM or connected marketing infrastructure that can help organize lead activity after those opportunities are created. The technology supports the process, while the strategy Jimmy shares focuses on how brands and franchisees can create more conversations in the first place.Throughout the episode, listeners will learn:• Why home service franchises have become increasingly dependent on inbound demand• What separates true outbound sales from basic lead follow-up• How franchisees can create opportunities instead of waiting for leads• Why local area marketing needs a defined and repeatable playbook• How sales coaching and role play can build stronger franchisee skills• Why physical and digital door knocking can complement each other• How multi-touch attribution provides a clearer view of marketing performance• Why one marketing tactic should not be expected to solve every growth problemJimmy's broader point is that effective local marketing is rarely about finding one perfect channel. It is about choosing a handful of activities that work together, measuring them, practicing the sales process, and staying visible until the customer is ready.This episode is for franchisors, home service brands, franchise marketers, operators, and franchisees looking for a more proactive approach to local lead generation and revenue growth.Thanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.If you found today's episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.Until next time, stay curious, stay strategic, and keep building stronger franchise systems!

In this episode, Dr. Jatin V. Mehta shares insights on digital marketing, lead generation, and scaling real estate investments. Discover strategies to optimize your marketing efforts, leverage technology, and identify new opportunities in the current market landscape.   Professional Real Estate Investors - How we can help you: Investor Fuel Mastermind: Learn more about the Investor Fuel Mastermind, including 100% deal financing, massive discounts from vendors and sponsors you're already using, our world class community of over 150 members, and SO much more here: http://www.investorfuel.com/apply   Investor Machine Marketing Partnership: Are you looking for consistent, high quality lead generation? Investor Machine is America's #1 lead generation service professional investors. Investor Machine provides true 'white glove' support to help you build the perfect marketing plan, then we'll execute it for you…talking and working together on an ongoing basis to help you hit YOUR goals! Learn more here: http://www.investormachine.com   Coaching with Mike Hambright: Interested in 1 on 1 coaching with Mike Hambright? Mike coaches entrepreneurs looking to level up, build coaching or service based businesses (Mike runs multiple 7 and 8 figure a year businesses), building a coaching program and more. Learn more here: https://investorfuel.com/coachingwithmike   Attend a Vacation/Mastermind Retreat with Mike Hambright: Interested in joining a "mini-mastermind" with Mike and his private clients on an upcoming "Retreat", either at locations like Cabo San Lucas, Napa, Park City ski trip, Yellowstone, or even at Mike's East Texas "Big H Ranch"? Learn more here: http://www.investorfuel.com/retreat   Property Insurance: Join the largest and most investor friendly property insurance provider in 2 minutes. Free to join, and insure all your flips and rentals within minutes! There is NO easier insurance provider on the planet (turn insurance on or off in 1 minute without talking to anyone!), and there's no 15-30% agent mark up through this platform! Register here: https://myinvestorinsurance.com/   New Real Estate Investors - How we can work together: Investor Fuel Club (Coaching and Deal Partner Community): Looking to kickstart your real estate investing career? Join our one of a kind Coaching Community, Investor Fuel Club, where you'll get trained by some of the best real estate investors in America, and partner with them on deals! You don't need $ for deals…we'll partner with you and hold your hand along the way! Learn More here: http://www.investorfuel.com/club   —--------------------

In this episode of The Advisers Assemble Podcast, host Alex Curtis explains how behavioural science can make marketing much more effective. Just like an architect has to build with gravity in mind, marketers should use proven psychological rules instead of just guessing. Alex shares real-world examples, like how changing the words on a hotel sign or a tax letter can actually change how people act. Learn how simple tweaks to your messaging can get much better results without spending extra money.Key Topics & Timestamps[00:00:00] The Architect & Gravity Analogy: Why marketing should rely on established scientific rules of human behavior rather than guesswork.[00:02:30] Why Campaigns "Fail": Why business owners often prematurely declare advertising channels like Facebook, TikTok, or Google Ads as "dead" without analyzing the actual message or psychological triggers.[00:03:45] The Psychology of Social Proof: The restaurant analogy (empty vs. busy) and why people look to the behavior of others when making decisions.[00:05:00] Robert Cialdini's Hotel Towel Experiment: How changing standard environmental signs to social proof cards ("most people staying in this room reuse their towels") boosted compliance.[00:08:00] System 1 vs. System 2 Thinking (Daniel Kahneman):System 1 (Instinctual): Fast, automated thinking used during social media scrolling or catching a thrown ball.System 2 (Logical): Analytical, slow thinking. Why putting too much complex information (like rates tables) in front of prospects triggers System 2, causes decision fatigue, and makes them leave.[00:11:45] David Cameron's "Nudge Unit" (Behavioural Insights Team): How adding a simple, true statement ("9 out of 10 people pay their tax on time") on self-assessment letter demands recouped millions in tax revenue with zero additional cost.[00:15:00] When Social Proof Backfires: Why tailored messaging is critical, illustrated by how energy-saving letters backfired for below-average energy consumers.[00:16:30] The Default Option & Nudge Theory: How auto-enrolling employees in workplace pensions ("opt-out" instead of "opt-in") successfully got more people saving for retirement.[00:18:00] Visual Verification: How adding a photo of a citizen's actual car to vehicle tax letters skyrocketed compliance.[00:19:15] Pioneers of Scientific Advertising: References to advertising legend David Ogilvy, Claude Hopkins' 1923 book Scientific Advertising, and BJ Fogg's behavior model (applied by Instagram co-founder Mike Krieger to build a billion-dollar app).[00:21:30] Six Core Behavioral Biases Explored:Anchoring: How sales prices (e.g., TK Maxx) anchor value against high original prices.Authority Bias: The influence of perceived experts/authorities (e.g., lab coats).Availability Bias: How recent news (e.g., shark attacks) distorts our statistical risk perception.Chunking: Breaking down complex tasks.Consistency: Getting prospects to agree to minor commitments first.Decoy Pricing: Creating options that make the target package look like the best value.Key Takeaways & Episode NotesScience over Speculation: Human behavior is highly predictable. Leverage proven behavioral science rules to optimize your campaigns.Reduce Cognitive Friction: Avoid overcomplicating forms and landing pages. Keep prospects in System 1 (instinctive/reactive) mode for smoother conversions.Wording Matters: The UK government's Nudge Unit proved that minor phrasing changes cost next to nothing but can deliver millions in returns. Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

In this week's episode I cover how to build an automated lead generation system for your online coaching business using a VSL funnel. I break down why relying entirely on Instagram DMs can leave your business vulnerable, how a VSL can turn interested viewers into qualified applications and booked calls, the structure of an effective VSL, and how you can drive traffic through your content, email, retargeting and Meta ads as your business scales.

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Welcome to episode 348 of Grow Your Law Firm, hosted by Ken Hardison. In this episode, Ken sits down with Anthony Bux, VP, Legal Solutions at Sanguine Strategic Advisors. Anthony explains how Sanguine helps personal injury law firms evaluate lead generation vendors, avoid costly marketing mistakes, and make smarter decisions about client acquisition. The conversation focuses on when lead generation makes sense, what law firms need to have in place before buying leads, and why internal intake infrastructure is often the difference between wasted spend and profitable case acquisition. Anthony shares how Sanguine vets providers, monitors quality, helps firms understand cost per case, and protects lawyers from vendors that may create performance, compliance, or ethics risks. Ken and Anthony also discuss market saturation, rising acquisition costs, legal advertising rules, and why firms need to keep their pipelines full while continuing to build their own brands.   What you'll learn in this episode: 1. When Lead Generation Makes Sense - Why lead generation helps firms fill the gap while longer-term marketing strategies develop - How firms can use outside lead sources without abandoning brand-building efforts 2. Why Intake Infrastructure Comes First - Why buying leads does not work if your firm cannot respond quickly and consistently - How dedicated intake, fast follow-up, and lead nurturing affect conversion rates 3. How to Evaluate Lead Quality - Why the cheapest case is not always the best case - How firms should think about cost per acquisition, case quality, and average fee value 4. Why Vendor Vetting Matters - How Sanguine tests and monitors lead providers before recommending them to law firms - Why having an advisor can give firms more leverage when vendor performance changes 5. How Ethics and Compliance Affect Lead Buying - Why firms need to understand how lead providers generate and advertise cases - How changes in legal advertising rules, including California's SB 37, may affect lead generation strategies         Resources:  Website: sanguinesa.com LinkedIn: linkedin.com/in/anthonybux Facebook: facebook.com/sanguinetoday Instagram: instagram.com/sanguinetoday         Additional Resources:  https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

In Part 1 of Joey Romero's conversation with Bryan Driscoll, founder of Motivated Leads, they dive into how digital marketing and lead generation are evolving for real estate investors, from Facebook ads and Google PPC to SEO and AI. Bryan also shares how his early failures in real estate helped shape his approach to investing and building a long-term rental portfolio.In this episode:How Bryan turned his digital marketing experience into a real estate lead generation business. The differences between Facebook ads, Google PPC, and SEO for motivated seller leads. Why cost per deal matters more than simply focusing on cost per lead. How investors can approach lead generation with a limited marketing budget. How AI is changing real estate marketing, SEO, and lead follow-up. Why Bryan believes humans should remain in command when using AI tools. Where AI text and automation can help—and why he is cautious about AI voice for seller leads. How Bryan's early failures in real estate helped him become a better investor. Why he chose a buy-and-hold strategy and uses his marketing income to build his rental portfolio. Learn more about Bryan Driscoll: Motivated Leads: https://www.motivatedleads.com The Goodness Game: https://goodnessgame.com/about-us/The Norris Group originates and services loans in California and Florida under California DRE License 01219911, Florida Mortgage Lender License 1577, and NMLS License 1623669. For more information on hard money lending, go to www.thenorrisgroup.com and click the Hard Money tab.  Video Link  Radio Show  

Earlier this year, Optidge walked out of the 40th Annual AMA Houston Crystal Awards with five wins, breaking their previous record of three and marking seven consecutive years as a winner. But this episode isn't a highlight reel. Danny built it around a harder question: what does an award entry actually prove, and why should agencies bother writing them in the first place?In this episode, Danny breaks down his latest wins the same way he does with every client: real problems and the strategies that actually solved them.An Optidge "Office Hours" EpisodeOur Office Hours episodes are your go-to for details, case studies, how-to's, and advice on specific marketing topics. Join our fellow Optidge team members, and sometimes even 1:1 teachings from Danny himself, in these shorter, marketing-focused episodes every few weeks. Get ready to get marketing!Episode HighlightsOptidge took home five wins in one night, its biggest Crystal Awards haul ever, breaking a prior record of three and marking seven consecutive years as a winner.Two back-to-back Paid Search wins were built on the same underlying fix of closing the loop between ad spend and actual signed business, not clicks or leads.Two creative-led wins both succeeded by refusing their category's standard playbook: owner-led authenticity in one case, a no-hard-sell editorial approach in the other.CompleteRx's campaign generated zero leads before a format change turned it into Optidge's third Plan B trophy, proof of the discipline to diagnose before deleting.Awards are a lagging indicator. The real asset is the standard of work in place long before anyone thinks to write an entry.Episode Links:Optidge Case Study LibraryOasis TileBrian Gavin DiamondsSimplyHomeHeartlinks ABABlue OxCompleteRxSend us Fan MailFollow The Digital Marketing Mentor:Website and Blog: thedmmentor.comInstagram: @thedmmentorLinkedin: @thedmmentorYouTube: @thedmmentorInterested in Digital Marketing Services, Careers, or Courses? Check out more from the TDMM Family:Optidge.com - Full Service Digital Marketing Agency specializing in SEO, PPC, Paid Social, and Lead Generation efforts for established B2C and B2B businesses and organizations.ODEOacademy.com - Digital Marketing online education and course platform. ODEO gives you solid digital marketing knowledge to launch/boost your career or understand your business's digital marketing strategy.

In this workshop, we discuss how to optimize your cold emails and DMs on LinkedIn so that you are able to grab the prospect's attention and get engaged. We share 10 LinkedIn DM dos and don'ts, then provide 7 DM templates based on those tips.  Watch the video here https://youtu.be/PfwSM1QIQao?si=_MNd113B8McTkFhC 

Today, we're joined by Jay Choi, CEO of Typeform, a refreshingly different form builder. We talk about:Strategies that support fast growth, based on the company's maturity stageAI as a human-like, fully autonomous decision maker Enabling users to build AI agentic functionary within your SaaS app, as well as making it accessible via MCPWhy new competitors offering similar functionality are often unsuccessful at stealing market shareThe importance of UX and making a tool likeable

What happens to your online business when life gets messy and you can't show up the way you normally do? In this episode of the Email Empire Podcast, I'm sharing how my automated email funnel, evergreen email marketing strategy, and consistent lead generation kept my business running during a summer filled with moving, black mold, cockroaches, travel, baseball, and a whole lot of unexpected chaos.I'll break down why I focused almost exclusively on email list growth through collaborations, lead magnet swaps, and Bundles—and then let my 12-month automated email sales funnel nurture those new subscribers and make offers for me.We're also talking about the difference between building a business that makes less when you work less and building a business that completely stops making money when you stop showing up.If you want to create an online business that relies less on constant launches, social media content, and live selling, this episode will show you why evergreen email funnels and automated email marketing systems matter.BIG TAKEAWAY: Build your email marketing systems for the season when you won't be able to give your business everything—because eventually, life will require your attention somewhere else.

In this episode of the Uncommon Real Estate Podcast, Chris breaks down why open houses remain one of the most overlooked opportunities for agents to generate new business. The goal is to meet potential buyers and sellers, uncover what they actually need, and set the next appointment before they walk out the door.Chris shares the mistakes that cause agents to host dozens of open houses without landing a single client, why the “nosy neighbor” could actually be your next listing, and how asking better questions can reveal opportunities most agents completely miss.You'll learn:How to choose open houses that are actually worth your timeThe property details you need to know before anyone walks through the doorWhy setting an appointment should be your primary objectiveHow to turn “I'm just looking” into a real conversation about motivationWhy nosy neighbors can be some of your best seller leadsHow off-market properties can help differentiate you from other agentsWhy shorter, more frequent open houses can dramatically increase your opportunitiesHow asking more—and better—questions helps you convert more prospects into clientsHit Chris up: Facebook - https://www.facebook.com/ChrisCraddockBusiness/Instagram - https://www.instagram.com/craddrock/RESOURCES: 

What happens when your website gets traffic but not results?In this episode of Tech Diva Biz Talks, Audrey “Tech Diva” Wiggins talks with Brett Duncan, author of The AI-Powered Business and creator of the MobileWise AI Voice System, about why so many websites fail to convert and what AI can do to help.From mobile user behavior and bounce rate to testimonials, trust, and lead capture, this episode explores how businesses can stop losing visitors and start thinking more strategically about conversion.Learn more: FreeMobileReport.comSend us a messageBuzzsprout - Let's get your podcast launched!Start for FREEDesignrr for eBooks, BlogsCreate eBooks, Blogs, Lead Magnets and more! Riverside.fm Your Own Virtual StudioProfessional Virtual StudioAltogether Domains, Hosting and MoreBringing your business online - domain names, web design, branded email, security, hosting and more.Digital Business CardsLet's speed up your follow up. Get a digital business card.Small Business Legal ServicesYour Small Business Legal Plan can help with any business legal matter.Mens and Womens HatsSince 1972, American Hat Makers has been dedicated to the art of fine hat making.Digital Marketing PlatformContent Creator Machine - The integrated all-in-one online marketing platform.Professional Development and AI TrainingKeep current with continuing education from Altogether Learning Academy | Altogether Marketing LLC.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showWant to be a guest on Tech Diva Biz Talks? Send Audrey Wiggins a message on PodMatch, here: podmatch.com/hostdetailpreview/audreywiggins

Besfort Behrami is a growth marketing and paid advertising expert specializing in turning digital campaigns into qualified leads and measurable revenue. With experience across B2B SaaS, e-commerce, and international markets, Besfort combines Meta and LinkedIn advertising, analytics, storytelling, funnel strategy, and automation to build marketing systems designed to convert. In this episode of From Stuck to Successful, Besfort and Dave break down what actually makes paid advertising work—from understanding the details behind high-performing Meta campaigns to telling better stories, improving lead generation, and connecting marketing performance to real sales and ROI. Besfort also shares how lessons from his background as a competitive soccer player shaped his approach to discipline, continuous improvement, and growth.   Links: ·         https://www.linkedin.com/in/besfort-behrami/ ·         https://besfortbehrami.com/

→ How Coaches Hit $100K/Month Working 2 Hours a Day (Full System) https://youtu.be/OttMksF4fu0 → We Install Our Million-Dollar Funnel System That Signs You 5 to 15 Dream Clients a Month. (Or You Don't Pay) https://wearetherainmakers.com/demowatch → Try Rainmakers OS for $1 (14 days). The AI that runs the client-getting system for you. https://wearetherainmakers.com/testdrive In this one I hand you the full lead generation system behind over ten million in sales, start to finish. The content, the ads, the funnel, and the follow up that catches the leads most coaches throw away. --- Ok, quick intro if we haven't met. I'm Chris Dufey. I run The Rainmakers.  We help coaches and consultants do $1M/yr working 2-4 hours a day.

What if one real conversation could give your business weeks of useful content—and help potential clients understand why they should trust you?In this episode, CJ Williams of Podcast Titans explains how one professionally recorded conversation can become a complete lead-generation content system. Instead of posting disconnected videos and social clips, the conversation becomes the source material for long-form videos, podcast audio, social content, an SEO article, email campaigns, and a branded Content Experience that brings everything together.In this episode, you'll learn:• Why social media alone often falls short for high-trust services• How one conversation becomes multiple connected content assets• What a complete Content Experience includes• Why your real expertise is more valuable than generic content• How your website, YouTube channel, email, podcast, and social media can work together• How content can continue building trust and generating leads long after it is publishedReady to see what one conversation could become for your business?The $400 One Recorded Conversation offer includes a professionally recorded, on-location conversation for up to two speakers and up to 45 minutes within 25 miles of Charlotte.Learn more and book your Conversation Planning Call:https://start.podcasttitans.comVisit Podcast Titans:https://www.podcasttitans.com

In this episode, Alex and Stephanie dive into the common challenges businesses face when trying to reach new leads. From navigating phone call screening technology to cutting down overly long outreach messages, they share practical advice and real data on how concise communication dramatically improves conversion and response rates. Key Topics Call Screening Challenges: Understanding why consumers use call screening tools and how brokers/businesses can navigate them effectively. Short vs. Long WhatsApp Messages: Why sending long-winded initial messages lowers response rates, and how simple call-to-action prompts (like asking for a thumbs-up emoji) boost engagement. The "Word Jenga" Technique: How to strip away unnecessary "fluff" and keep messages punchy without losing the core meaning, inspired by the principles in Writing for Busy Readers. Email Click-Through & Survey Data: Real-world stats showing how reducing word count in newsletters and surveys can double or triple click-through and completion rates. Leveraging AI for Concise Writing: Using custom AI prompts and tools (like Gemini gems) to perform "Word Jenga" on draft communications. Timestamps [00:00:00] - Introduction and discussion on call screening technology. [00:02:00] - Discussing lead response rates and the problem with lengthy WhatsApp messages. [00:03:00] - Example of an overly complex message vs. a simple prompt; introducing "Word Jenga". [00:06:00] - Comparison of long vs. short emails and industry click-through benchmarks. [00:09:00] - Data on email length, word count, and survey completion rates. [00:12:00] - Using AI tools and pre-loaded prompts to streamline outreach. [00:14:00] - Final takeaways on concise communication and closing thoughts. Key Takeaways Less is More: People scan text rather than reading word-for-word. Shorter messages reduce cognitive effort and increase response rates. Make Replying Frictionless: Asking a quick, direct question (e.g., "Are you free for a call now?") allows leads to reply with a simple thumbs-up emoji rather than typing out an essay. State Your Identity Clearly: When facing call screening, state clearly who you are and where you're calling from so users know it's not spam. Practice Word Jenga: Regularly review your template emails and text outreach to remove fluff. Leverage tools like ChatGPT or Gemini to auto-edit for brevity. Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

Sponsors: ◦ Visit Buildertrend to schedule a demo ◦ Marvin Windows and Doors ◦ Sub-Zero Wolf Cove Showroom Phoenix ◦ CCS Registration Connect with Noah Bergland: ◦ https://www.neonlionmedia.com Connect with Brad Leavitt: Website | Instagram | Facebook | Houzz | Pinterest | YouTube

STC183: 3 reasons September is the best time to sell to companies (with a proven sales process) In this episode, Jess Lorimer reveals why September is the most powerful month for selling to companies, provided you follow a proven sales process. The discussion covers key commercial drivers unique to Q4, the biggest employee turnover period, and strategies to secure business before companies allocate their budgets for the coming year. Jess breaks down the three commercial reasons that make September the single best buying period for anyone selling services to corporate clients, provided you're running a best practice B2B sales process alongside it.  She explains why unfinished projects from the start of the year suddenly become urgent, why September triggers the biggest staff attrition period of the corporate calendar, and why companies are already planning six months ahead toward their next financial year, making now the moment to have budget conversations before funds are locked away.  Jess also revisits her decision to keep The C Suite ® running rather than retire it, and shares why a proactive, proven sales process, not luck, social media, or waiting for referrals, is what actually converts September's opportunity into signed contracts. If you're a coach, consultant, trainer, speaker, or done for you service provider selling to corporate clients, this episode is your reminder to get proactive before the year ends. Timestamps 00:00 Why September is best for sales 03:21 Avoiding Shiny Object Syndrome 09:49 Transformations in Sales Confidence 12:00 Importance of September for Sales 17:25 Importance of external support in Q4 18:53 Proactive sales in busy September 22:05 September sales opportunities and employee turnover 26:15 Decision-making and budget planning 28:24 Timing sales conversations for budgeting   Key Takeaways ●  September only works if you're running a best practice sales process. September isn't automatically the best sales month, it only works when it's paired with a proactive, structured sales process. Without that structure, the same commercial conditions create opportunity for prepared providers but pass by unprepared ones. ●  Reason one: unfinished start-of-year projects create urgent demand for external support. Returning from summer, organisations review progress against the goals they set earlier in the year, and unfinished projects, from talent retention and technology upgrades to succession planning and awareness initiatives, need delivering before year end. Internal teams rarely have the spare capacity, so companies turn to external coaches, consultants, and service providers.   ●  Reason two: September is the biggest staff leaving period of the year, and it creates urgent capability gaps. September is reliably the year's largest attrition period. Departing staff leave projects and deliverables behind, and recruitment can take months, so organisations lean on external providers to keep critical initiatives moving while the gap is filled. ●  Reason three: companies plan roughly six months ahead, so September conversations decide who gets next year's budget. Companies typically plan around 6 months ahead of where entrepreneurs do, so by September many are already thinking about the following March or April financial year end. That means deciding how to allocate remaining budget, a genuine use it or lose it dynamic, while also starting to plan next year's spend. ●  The Selling to Corporate® 5 step sales process is what actually shortens the buying cycle in September. The five stages, Clarity, Lead Generation, Business Development, Offers and Proposals, and Delivery and Upsell or Resell, run consistently rather than switched reactively, are what allow the buying cycle from cold lead to signed contract to shorten significantly in Q4. ●  Chasing a new strategy every time something feels stuck usually means abandoning something that was already working. Business owners often jump between strategies, assuming whatever isn't converting must be broken, when the real issue often sits at a different stage of the process. Diagnosing where a process is genuinely stuck, rather than restarting from scratch, is a more reliable route to a strong Q4. ●  Passive visibility alone won't win this business, because decision-makers are too busy to go looking. Decision-makers returning from summer still have their own day job to do, and aren't scrolling LinkedIn or websites hoping to find a supplier. A proactive approach that demonstrates commercial understanding is what wins the work, not credibility alone. Key Quotes "I talk endlessly and relentlessly about the fact that September is the best time of  year to sell to corporate companies." " In the corporate space, if you don't use it, you lose it." "You must, must run a best practice sales process." Resources and Links The C Suite® Ready to leverage the September sales opportunity? Explore The C-Suite® program to implement a scalable, proven sales process that secures high-value corporate clients. Click here: https://smartleaderssell.thrivecart.com/the-c-suite-2027/ Join the B2B Sales Edit: Busyness to Business Weekly newsletter for coaches and consultants; sharing the real B2B sales techniques that have taken over 30,000 sales processes from busy to balanced and profitable. https://sellingtocorporate.beehiiv.com/subscribe?utm_source=applepodcasts&utm_medium=podcast_shownotes&utm_campaign=stc-podcast-shownotes-2026 Episode Sponsored by The Expert Services Directory Access The Expert Services Directory here: https://bit.ly/ExpertServicesDirectory A curated directory that proactively markets your services to corporate decision makers every month. Standard listings reach 1,000+ decision makers per month; Directory Plus listings reach 2,000+. Only 10 suppliers per category. Standard listing: 1,000+ decision makers per month Directory Plus listing: 2,000+ decision makers per month Application required, not all applications are accepted   Related Episodes ● STC026 - Why September Is Your Best Time to Sell to Corporates https://sellingtocorporate.com/podcast/stc026-why-september-is-your-best-time-to-sell-to-corporates/ ● STC053 - Why September Is Your Best Time to Sell to Corporate Organisations https://sellingtocorporate.com/podcast/stc053-why-september-is-your-best-time-to-sell-to-corporate-organisations/ ● STC075 - How to Set Yourself Up for a Successful Q4 of B2B Sales https://sellingtocorporate.com/podcast/stc075-how-to-set-yourself-up-for-a-successful-q4-of-b2b-sales/ Content Disclaimer The information contained above is provided for information purposes only. The contents of this article, video or audio are not intended to amount to advice and you should not rely on any of the contents of this article, video or audio. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this article, video or audio. Jessica Lorimer disclaims all liability and responsibility arising from any reliance placed on any of the contents of this article, video or audio.  

Crystal Hincks generated more than $250,000 in consulting engagements in a single month.But that result came after months of experimenting with lead generation strategies that worked... just not well enough.Listening tours. White papers. Webinars.She started getting in front of more decision makers.But those conversations still weren't consistently turning into paid consulting engagements.In Episode 286, Melisa Liberman sits down with Crystal to unpack the full journey behind the $250K result: the lead generation strategies she tried, what she learned from each experiment, what was breaking down between conversations and paid work, and what finally changed.Crystal shares what she discovered about her sales process, how she changed the way she showed up in conversations with prospective clients, and why that shift mattered.Then she built a lead generation initiative around how her buyers already behave.That experiment generated more than 100 applications and led to more than $250,000 in paid consulting engagements in one month.But this episode isn't about copying Crystal's tactic.It's about the process she used to get there.How do you know whether to keep going with a lead generation strategy, refine it, or replace it?How do you stay with an experiment long enough to learn from it without wasting months on something that isn't working?And how do you recognize when the problem isn't your lead generation tactic at all, but something else in the way you're creating and converting consulting opportunities?Crystal shares what she learned from the strategies that didn't work, the ones that worked only partially, and the shifts that ultimately brought the pieces together.If you're working on lead generation but still wondering why your effort isn't translating into enough consulting clients or paid opportunities, this episode will help you see what to evaluate next instead of assuming you simply need to do more.Timestamps for Key Moments:[00:00] Introduction to Crystal Hincks and why her story matters[00:02] Companion resource: Lead Gen Sprint at www.ConsultantSprint.com [00:20] Getting stuck in the friend zone and the premature proposal problem [00:29] The mindset shift: from helpful vendor to expert and peer [00:34] Value Made Visible: the initiative that created $250K in one month [00:41] What the experiment taught her about lead generation [00:45] Advice for consultants who are experimenting but not yet seeing resultsResources Mentioned:Companion Resource: The Consultant's Lead Gen Sprint. Fall cohort starts September 22nd. Enroll at www.ConsultantSprint.com Crystal's website: www.uncommonevaluation.com Crystal's LinkedIn: https://www.linkedin.com/in/crystal-hincks-7217556b/ Full Show Notes: https://shownotes.melisaliberman.com/episode-286Want More?Melisa's Books, Planners & Journals: https://linktr.ee/melisalibermanGet Melisa's Book: https://www.melisaliberman.com/bookVisit Melisa's Website: https://www.melisaliberman.com/Follow on LinkedIn: https://www.linkedin.com/in/melisa-libermanWant help achieving your consulting business goals? Melisa can help. Click here for more on coaching tailored to you as an independent consulting business owner.

Real estate lead generation does not have to be complicated.I recently signed a new listing AND picked up the buyer side from someone I met just a few weeks earlier... playing mahjong.

Mastering business growth strategies isn't about spending more on ads; it is about accessing the right databases.Most entrepreneurs think they need to hire more sales staff or pump cash into social media campaigns to see real results. This approach often leads to burnout and high overhead costs. Instead, you can bypass the friction of cold customer acquisition by partnering with entities that already serve your ideal client.When you leverage existing databases, you stop chasing cold leads and start focusing on warm, trusted connections. It is the fastest way to scale a business without increasing your headcount. This type of strategic collaboration is the key to sustainable expansion.Subscribe for more practical business growth strategies, and let me know your thoughts in the comments.About Brad SugarsInternationally known as one of the most influential entrepreneurs, Brad Sugars is a bestselling author, keynote speaker, and the #1 business coach in the world. Over the course of his 30-year career as an entrepreneur, Brad has become the CEO of 9+ companies and is the owner of the multimillion-dollar franchise ActionCOACH®. As a husband and father of five, Brad is equally as passionate about his family as he is about business. That's why, Brad is a strong advocate for building a business that works without you – so you can spend more time doing what really matters to you. Over the years of starting, scaling and selling many businesses, Brad has earned his fair share of scars. Being an entrepreneur is not an easy road. But if you can learn from those who have gone before you, it becomes a lot easier than going at it alone.Please click here to learn more about Brad Sugars: https://bradsugars.com/Build a Business That Gives You More Time, Money & Life: Get The $100M Playbook: https://go.bradsugars.com/100m-playbook-ebook

Host Justin White sits down with:•   Norm Steeg – broker owner, SureFirst Lending Mortgage Industry Veteran Opens Broker Shop With Focus on Purchase LeadsIn his more than three decades in the mortgage industry, Norm Steeg has accomplished everything he set out to do. As he opens a new company in the wholesale channel, he's now focused on cracking the code on purchase leads. In Episode #131 of Good. Better. Broker., host Justin White sits down with Norm to find out why becoming an independent mortgage broker gives him a platform to succeed and give back to the next generation of loan originators.Listeners will learn why it's better to focus on purchases vs. refinances, why there's opportunity for lead generation in the purchase space and the potential to help young people pursue mortgages as a career path.Key Takeaways for Mortgage Brokers•   Purchase business gives brokers a more sustainable path to growth than relying on refinances  •    Lead generation in the purchase space requires creativity, consistency and a willingness to build systems that create long-term opportunity •   Being a broker gives experienced mortgage professionals a platform to serve clients, develop teams and mentor the next generation of loan originatorsIn this episode about purchase leads, we discuss ...•   1:17 – how Norm feels about becoming a broker owner•   2:31 – why Norm decided to open his own broker shop•   3:40 – focusing on purchase business vs. refinances•   4:43 – Norm's expertise in lead generation•   6:00 – the opportunity for lead generation in the purchase space•   9:10 – how distance running helped Norm succeed in business•   14:50 – why creativity helps in business•   16:28 – giving back to the mortgage industry•   19:32 – building a team of servant leadersShow Contributor:Norm SteegConnect on LinkedIn Connect on Facebook Connect on InstagramAbout the Host:Justin White is UWM's in-house brand journalist and the host of UWM Daily. He creates engaging content across multiple platforms to promote the benefits of the wholesale channel and partnering with UWM. A seven-time Emmy-award winner, Justin is a graduate of the S.I. Newhouse School of Public Communications at Syracuse University. Connect with Justin on LinkedIn, Instagram or Twitter Connect with UWM on Social Media:•   Facebook•   LinkedIn•   Instagram•   Twitter•   YouTubeHead to uwm.com to see the latest news and updates.

Are you tired of burning time on dead-end leads? In this episode, Quality vs Quantity Leads Insurance: Stop Chasing Bad Leads, we unpack the real truth behind lead generation for independent agents and how to build a sales pipeline that actually converts!

What you'll learn in this episode: Why prospecting is the lifeline of predictable income How to use cold outreach effectively (without breaking compliance rules) The overlooked power of referrals and testimonials How local events and sponsorships expand visibility Why reviews and customer feedback are powerful sales tools How to create strategic alliances that consistently feed new clients Why committing to prospecting is the only way to avoid broke months To find out more about Dan Rochon and the CPI Community, you can check these links:GET THE BOOK! Teach to Sell : Teach to Sell: Why Top Performers Never Sell – And What They Do InsteadWebsite: No Broke MonthsPodcast: No Broke Months for Salespeople PodcastInstagram: @donrochonxFacebook Page: https://www.facebook.com/NoBrokeMonths/Facebook: Dan RochonLinkedIn: Dan Rochon

What's actually driving revenue in recruiting right now—and where does the traditional playbook still win? Host Kortney Harmon sits down with Jeremy Jenson, Katie Trippe, and Dolores Sauter for an FDE+ roundtable on how recruiting leaders are adapting as outreach gets noisier, technology moves faster, and clients and candidates expect more.From cold calling and multichannel outreach to AI, data, and evolving tech stacks, the panel breaks down what's producing results inside their firms today. They explore why authentic relationships still matter, how deeper niche expertise creates a competitive advantage, and why technology should create capacity for higher-value work—not simply add another tool to the stack.See how today's recruiting leaders are pairing authentic relationships with sharper specialization and smarter technology to build sustainable revenue.________________Follow Dolores Sauter on LinkedIn: LinkedIn | DoloresFollow Katie Trippe on LinkedIn: LinkedIn | KatieFollow Jeremy Jenson on Linkedin: LinkedIn | JeremyFollow Crelate on LinkedIn: CrelateWant to learn more about Crelate? Book a demo hereSubscribe to our newsletter: The Full Desk Experience

Today on the Community podcast, Kristina is joined by Britt Holmes, founder of Merit Media and paid ads expert, to break down how small business owners can use paid ads to create more consistent leads, increase visibility, and grow their business.Britt shares what business owners need to know before investing in Google Ads, Meta Ads, or LinkedIn Ads, and why a strong ad strategy is less about spending more and more about spending strategically.Tune in to hear:When your business is actually ready to start running paid ads.How to choose between Google Ads, Meta Ads, and LinkedIn Ads.The biggest mistakes business owners make when trying to DIY their ads.Why tracking and actively managing your ads are essential for better results.How paid ads can help reduce the feast-and-famine cycle in business.Why your website, messaging, and social media need to work together with your ad strategy.Britt also shares why you don't need a massive budget to get started, why slower seasons can actually be a smart time to advertise, and why boosting an Instagram post is very different from creating a strategic paid ads campaign.If paid ads have always felt overwhelming, this episode will help make small business advertising feel more accessible and give you a clearer understanding of how paid ads can support long-term business growth. Tune in now to learn how to approach your ad strategy with more confidence!Connect with Britt Holmes:WebsiteFollow Merit Media on InstagramFollow Britt on InstagramLinkedInMentioned in this Episode:Take our What's Your Social Media Personality Quiz: https://www.thesocialsnippet.com/quizSend me a text!PodMatchPodMatch Automatically Matches Ideal Podcast Guests and Hosts For InterviewsSupport the showFor Your Information:• Host your podcast on Buzzsprout!•Join The High Vibe Women Online Community!• Join our favourite scheduling platform Later• FLODESK Affiliate Code | 25% off your first year!• Connect with Kristina  Don't forget to come say hi to us on Instagram @thesocialsnippet, join the Weekly Snippet or follow us on any social media platform! Website . Instagram . Facebook . Linkedin

Chelsea Lewis quit her corporate job in October 2025, took three months to rest, and started her independent consulting business in January 2026.By the time she recorded this episode, she had built a six-figure business in seven months, a current six-figure client engagement, a $20K-per-month advisory retainer proposal on the table, and a pipeline of $1.1 million.In Episode 284, Melisa Liberman sits down with Chelsea to find out exactly how she got from there to here, what she was doing that wasn't working, what changed, and what she's been doing doing to build the pipeline to where it stands today.Chelsea shares how she moved warm network conversations out of the friend zone, the value-first approach she's using to open new client relationships and get hired, the specific mindset shifts that made the biggest difference, and how she changed her relationship with rejection.She also talks about what it means to run your business development like a scientist — collecting data, running experiments, and not letting outcomes define your worth as a business owner.If you're an independent consultant who knows you should be doing more with your network and your pipeline but can't seem to make it consistent, Chelsea's story is the one to listen to.Timestamps for Key Moments:[00:00] Introduction to Chelsea Lewis and her results[00:02] Companion resource: Lead Gen Sprint at www.ConsultantSprint.com [00:03] Chelsea's background  [00:09] Entrepreneurship as a learnable skill, not a personality trait [00:16] The scientist mindset: 137 rejections and counting [00:27] Moving warm network conversations out of the friend zone [00:28] Adding value tangibly before the engagement starts [00:34] Chelsea's results: six-figure business, $1.1M pipeline, $20K/month retainer [00:45] Advice for first-generation business ownersResources Mentioned:Companion Resource: The Consultant's Lead Gen Sprint. Fall cohort starts September 22nd. Enroll at www.ConsultantSprint.comGuest LinkedIn: Chelsea Lewis — linkedin.com/in/chelseamlewis/Full Show Notes: https://shownotes.melisaliberman.com/episode-284Want More?Melisa's Books, Planners & Journals: https://linktr.ee/melisalibermanGet Melisa's Book: https://www.melisaliberman.com/bookVisit Melisa's Website: https://www.melisaliberman.com/Follow on LinkedIn: https://www.linkedin.com/in/melisa-libermanWant help achieving your consulting business goals? Melisa can help. Click here for more on coaching tailored to you as an independent consulting business owner.

Most real estate agents will spend money chasing complete strangers while ignoring hundreds of people who already know them. Before you buy another lead, Tim and Julie Harris want you to look inside your phone. In this episode, Tim and Julie explain why past clients, friends, neighbors, vendors, community connections, and your broader center of influence should play a much bigger role in your real estate lead generation strategy. They break down why having a huge CRM means very little if you are not having actual conversations with the people inside it. You'll learn why Tim and Julie recommend starting with five real conversations per day, how to cycle through a manageable database consistently, how to expand your sphere through normal everyday activities, and why leading with useful information makes prospecting feel far less transactional. You'll also hear why AI may make human relationships more valuable rather than less valuable. AI can create reports, emails, social posts, and automated campaigns, but it cannot replace your reputation inside your community. The agents who learn to combine technology with genuine relationships may have a meaningful advantage as the industry continues changing. Most importantly, Tim and Julie explain how to remain visible as a real estate professional without turning every conversation into a sales pitch—and why people who know and trust you still need to be reminded that you want their referrals. Free training: HarrisRealEstateDaily.com Coaching: PremierCoaching.com Join eXp + Libertas: WhyLibertas.com/Harris Text Tim Direct: 512-758-0206 Opinions are my own and not the views of eXp Realty.

A ringing phone. A five o'clock deadline. A tree lighting ceremony his kids were waiting for. On this episode of The Proven Entrepreneur Show, host Don Williams sits down with Jarrod Lopiccolo, co founder of Noble Studios, for a conversation that starts with a single choice and ends up rewriting how he leads his company today.Twenty two years ago, Jarrod and his wife started Noble Studios as a creative digital agency built on family values, though never on nepotism. Since then it has grown into a name trusted across travel and tourism as well as B2B industries like fintech, healthtech and manufacturing. But this episode is not about how the agency was built. It is about who Jarrod had to become to lead it, and the moment that forced him to change for good.Don and Jarrod talk openly about the hidden weight seasoned entrepreneurs carry, the loneliness that often sits behind a confident exterior, and the quiet cost of chasing business growth while trying to hold everything else together. Jarrod shares what he calls his duck on water years, times when everything looked calm on the surface while things were moving fast underneath, and what it took to lead his team, his clients and him self through a season that tested all three.Across the conversation, the two dive into topics that matter to anyone building something of their own, from leadership and executive coaching to sales strategy, marketing and lead generation, LinkedIn and personal branding, customer experience and the growing role AI for business is starting to play in how companies connect with people. Whether you run a small agency, sit on a leadership team, or are simply trying to figure out how to grow a business without losing yourself in the process, this episode offers a story you will want to sit with.By the end, Jarrod opens up about the legacy he hopes to leave behind, not measured in revenue or years in business, but in the people who felt genuinely better for having known him. It is a story about entrepreneurship, about business consulting from the inside out, and about learning that letting go is sometimes the bravest business decision a leader can make.Press play and find out what happened the night Jarrod chose a deadline over a tree lighting ceremony, and why he says it is the best mistake he ever made.Mentioned in this episode:Guest: Jarrod Lopiccolo, Co-Founder, Noble StudiosHost: Don Williams, The Proven Entrepreneur ShowCompany: Noble Studios, noblestudios.comConnect with Jarrod: LinkedIn (search Jarrod Lopiccolo)Client mentioned: AutodeskTopics covered: Business Growth, Entrepreneurship, Marketing and Lead Generation, Leadership, LinkedIn and Personal Branding, Business Consulting, Sales Strategy, Executive Coaching, AI for Business, Customer Experience