Podcasts about ads manager

Is social media a safe space for brands? Despite some recent news coverage, the data suggests that it may well be – especially if you invest in the right platform.On this episode of the Performance Marketing Unlocked podcast, Steve Riad, VP of Global Mid-Market and SMB sales at Reddit (16:19), outlines how the news aggregation and social forum platform has managed to remain a useful resource for advertisers for over two decades, and why now is the best time to get in on the action. Also, PMW's Editor Robin Langford (1:25) joins at the beginning of the episode to discuss what makes the perfect performance marketer, and how to best convey this to make the famous PMW 100 Powerlist. ~ Episode breakdown ~ The perfect performance marketer (1:25)Is social media a safe space for advertisers? (16:19)The future of Reddit's ads business (35:28)PMW's Resell Me a Pen Challenge (40:34)~ Further reading ~ Reddit enhances Ads Manager to give smaller businesses a boostSocial media is becoming a vanity metricReddit launches own version of AI Overviews using discussions on its platformPMW 100 Powerlist 2025 Hosted on Acast. See acast.com/privacy for more information.

In today's BONUS episode (159) of the EAT, CAPTURE, SHARE podcast, I'm joined by Zach Spuckler, founder of the online marketing company Heart, Soul & Hustle and host of the podcast by the same name. Zach takes us through a clear, practical A-Z on everything you need to know about Instagram and Facebook ads, making this often intimidating topic feel accessible and actionable for creatives like you. We dive into why understanding the basics of social media advertising is so important and how ads can help you grow and sustain your creative business. If you've never ventured into the world of Instagram ads, or if you've dabbled with boosted posts and felt underwhelmed, THIS is the episode for you. Here's what else you can expect from today's episode...Zach introduces himself.Zach explains how food photography led him into online marketing.Zach reveals the three key things to think about for anyone starting to advertise their food photography business!Zach talks about when (and if!) to hit the 'boost' button on Facebook or Instagram.Zach explains why it's in your best interest to learn how to use the Ads Manager on FaceBook and Instagram.Zach shares the biggest mistake new entrepreneurs make with ads on social media.Zach gives his best advice for food photographers and food bloggers starting to run ads on a budget.Zach gives his top tips for food photographers using ads to attract new business. LINKS MENTIONED:Order my brand new book HOW TO MAKE YOUR FOOD FAMOUS HERE! It's all about developing a social media strategy that works!My first book, Creative Food Photography is available HERE! It's for food photographers who want to find their own unique style and up level their photographyZach's website, Instagram and FaceBookZach's podcast episode on his core ad strategy for 2025Are Instagram ads worth it? – Eat Capture Share podcast episode number 21Form Nutrition - Grab your 20% discount using the code KIMBERLY20 at checkout (applies to sales in the UK, US and EU)Find out more about my online Reels for Food Content Creators Course HERE and grab your discount using code PODCAST10 at checkout! Find the full show notes HEREFind my Instagram HERE 

In her fourth appearance on the Get Paid Podcast, Dielle takes us through the funnel she implemented that took her from loathing the Ads Manager to skillfully running profitable evergreen webinars every other week.  Because of ads, she started seeing results like $50K+ in her bank from just $18K in ad spend. After avoiding ads for years due to neurodivergence, even with millions in earnings, Dielle realized that implementing the GPM steps only took 20 minutes.  Hear the full story in today's episode. This Week on the Get Paid Podcast: $50K in sales from $18K ad spend across several evergreen webinars in 2024 8 sales in 4 days from a backend, ads-only funnel (on a $2,500 offer) Weekly live webinars now powered by ad traffic, selling directly from the first touch Sales emails refined with Claire + Sarah Lucille are still converting 3 years later Membership launch hit 160 members (goal was 100), now planning to upsell via funnel Credits Absolute FB Ads and Claire's simplified portal for removing tech overwhelm Rejoining Get Paid Marketing, this time leading ads as the CEO Mentioned in this podcast: Links in Episode Now it's time to GET PAID Thanks for tuning into the Get Paid Podcast! If you enjoyed today's episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, and Instagram, visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media. Now, it's time to go get yourself paid  

En este episodio, conversé con Efraín Mendicuti, Director de Negocios para Latinoamérica de habla hispana en Pinterest, sobre por qué esta plataforma se está convirtiendo en la oportunidad de marketing más subestimada del 2025.Hablamos de cómo Pinterest ya supera los 553 millones de usuarios activos mensuales, cómo está revolucionando la publicidad con inteligencia artificial, y por qué las pymes hoy tienen una oportunidad única de crecer con menos competencia y costos de adquisición más bajos que en otras plataformas tradicionales como Google o Meta.Además, exploramos cómo Pinterest permite detectar tendencias antes que nadie, cuáles son los negocios que más pueden aprovechar esta ventana de oportunidad, y cómo lanzar campañas publicitarias incluso si nunca antes usaste su Ads Manager. Efraín compartió consejos prácticos, errores que evitar y por qué ahora es el mejor momento para subirse al tren.

In this episode, Jordan Menard breaks down what it really takes to scale Facebook ads in 2025. He shares why creative is now the targeting, why brands need to focus more on offers than tactics, and how to fix your conversion economics to unlock serious scale. Jordan also walks through his exact ad creative process—including scripting, ad types, and how to test offers to find your hero. If you're spending money on ads and not getting results, this episode will change the way you approach performance marketing forever. Listen to Nathan and Jordan discuss: - How Jordan built a $300M+ track record in Facebook ads without a website or outbound marketing - Why scaling doesn't start in Ads Manager—it starts with better inputs: offer, creative, numbers - The four leverage points that unlock profitable scale: product, audience, margins, and operations - How to use AI to generate ad angles and customer pain points - The two creative briefs Jordan uses for every ad: scripted for actors, unscripted for influencers And much more business advice… Click here to start your business for $1. You'll get all-access foundr+, where you'll find more in-depth, proven strategies from founders like our guest today and support and advice from our global community of 30,000 founders. If you loved this conversation and learned something new, rate and review this episode. Stay in touch with us, follow foundr on your favorite platform: Foundr.com Instagram YouTube Facebook X LinkedIn Magazine

In this episode of the Medical Aesthetics Marketing Show, Pam, the Aesthetics Junkie, explores the untapped potential of TikTok ads for med spas and plastic surgery clinics. She discusses the platform's massive user base and the thriving medical aesthetic content. Pam provides a comprehensive guide on creating successful TikTok ads, including the importance of user-generated content, effective targeting, and utilizing TikTok's Ads Manager for optimal results. The episode also covers what types of content work best, the do's and don'ts of TikTok ad policies, and tips on increasing client engagement and bookings. This episode is essential for medical practitioners looking to grow their practice through innovative digital marketing strategies.00:00 Introduction to the Medical Aesthetics Marketing Show00:07 Why TikTok Ads are a Game Changer01:14 The Power of TikTok Content04:08 Getting Started with TikTok Ads05:22 Creating Effective TikTok Ad Content09:09 Optimizing Your TikTok Ad Campaigns11:52 Understanding TikTok Ad Policies16:24 Maximizing Your Ad Spend and ROI21:25 Practical Examples and Strategies27:23 Final Thoughts and EncouragementClient lifetime value guide - https://www.theaestheticsjunkie.com/op/lifetime-kit/Join the content challenge - https://www.theaestheticsjunkie.com/op/vaultchallenge/Follow us on Instagram: Instagram.com/theaestheticjunkieAll Podcasts & Resources: https://www.theaestheticsjunkie.com/medical-spa-marketing-show-podcast/

Send us a textIn this episode of the Sports Marketing Machine podcast, host Jeremy Neisser kicks off a brand-new four-part series on Meta Ads, breaking down small but powerful tweaks that can make a big difference in your campaign results.Today's focus? The critical difference between Link Clicks and Landing Page Views. While they sound similar, choosing the wrong one can tank your ROI.Jeremy walks you through step-by-step inside Meta Ads Manager and explains why optimizing for Landing Page Views—not Link Clicks—delivers higher-quality traffic, more engaged visitors, and better conversions.If you're running ticket sales campaigns and sending fans to your website, this episode will change the way you set up your Meta campaigns from now on.✅ TakeawaysLink Clicks ≠ Quality Clicks: Many clicks are accidental or from people who bounce before your site even loads.Landing Page Views = Higher Intent: Meta optimizes for people who wait for the page to load—more likely to convert.Better Data: Landing Page Views deliver more accurate performance insights (lower bounce rates, higher ROI).When to Use Link Clicks: Only if your website loads instantly or if your goal is pure awareness (and even then, there are better options).Always Monitor: Watch your landing page views, bounce rate, and conversions—not just CTR.

The trick with Facebook and Instagram Ads is taking advantage of the opportunity to grow your business in that way without throwing money away.If you're not quite sure what that looks like or have wondered if you're ready for ads or ads management, listen in on this conversation with Ads Manager and Online Business Strategist, Kwadwo (sounds like QUĀY.jo).In it, we discuss:- Building profitability and impact (not just your list size)- How to make sure you have a good ads funnel- The simplest framework for ad copywriting (to ensure you're bringing in the right folks)- The equation for figuring out cost per lead- The nuance around all of this and how to make it work for youListen to our conversation, then grab Kwadwo's Ad Testing Cheat Code here (https://quayjo.thrivecart.com/ad-testing-cheat-code/) to bring in the highest quality clients at the lowest cost.-----** If you enjoyed this episode, make sure to hit that subscribe button, like, and/or leave a comment. I appreciate each and every one! **Prefer video (with closed captioning)? Head to YouTube: https://youtu.be/KNBxNDbGSCQ-----Kwadwo – (sounds like QUĀY.jo) – is the host of The Art of Online Business podcast with 869 episodes and 5.02M downloads, a Meta ads manager and online business strategist, specializing in serving established online course creators with annual earnings ranging from $250,000 to $1.2 million. But unlike most ads managers, he doesn't just bring in quality leads. With over three years of experience, he excels in optimizing funnels and providing marketing, sales, operations and hiring guidance. All of which enable his clients to work less, earn more, and live the life they were meant for. Since January 2020 Kwadwo has resided in central Mexico with his wife and two kids after an ill timed vacation (right before the pandemic started) ended his 12 years of living in China. He speaks fluent Mandarin Chinese, decent Spanish and firmly believes that everyone should experience international travel and engage with different cultures.Learn more about Kwadwo and running Facebook and Instagram Ads at https://theartofonlinebusiness.comYou can also connect with him on social...YouTube: https://youtube.com/@theartofonlinebusinessInstagram:https://instagram.com/quayjo-----To learn more about me, Caryn Gillen, and the work that I do with high-integrity coaches and remarkable humans…Sign up for my weekly newsletter:https://caryngillen.activehosted.com/f/25Connect with me on social (I'm @caryngillen in all the places)Or grab this free resource I made just for you! >>5 Ways to Make Coaching Your Marketing:https://caryngillen.lpages.co/5waysYou can also check out my membership for coaches on their way to consistent 5K months:https://caryngillen.com/comfortable-in-business/If you think I'm the coach for you, you're probably right! Message me to connect and we can figure out together where you fit.

Ralph and Lauren are getting into the nuances of Meta's audience segmentation and why relying solely on in-app metrics could be costing you big. They break down how Meta categorizes audiences into "new," "engaged," and "existing" and why that distinction is crucial for optimizing ad spend. If you've ever wondered whether your ad dollars are actually bringing in new customers or just retargeting the same warmed-up leads, this is the episode for you. Plus, Lauren shares an eye-opening moment from a recent mastermind, telling us just how many high-revenue brands are still dropping the ball on AI-driven customer engagement. Get ready for some critical insights, a little beachside humor, and the one Meta Ads setting you must double-check today​.Chapters:00:00:00 - Enter the Perpetual Traffic Arena00:01:58 - Digital Marketer & The Founder's Board Blueprint00:05:24 - Masterminds: The Hidden Growth Accelerator00:06:06 - AI's Customer Service Takeover00:15:27 - Data: The Make-or-Break Factor00:18:02 - Meta's Audience Segmentation Secrets00:26:44 - The Ad Set Performance Lab00:27:51 - Audience Segmentation vs. Attribution Windows00:29:38 - Ads Manager: Audience Setup Masterclass00:31:33 - Data Integrity & Attribution Warfare00:36:50 - Meta's Attribution Minefield00:39:42 - Tier 11 Data Suite: Your Competitive Edge00:49:53 - The Final Word: What's Next?LINKS AND RESOURCES:Episode 362: META Solution Engineers Tell All: The REAL Truth Behind the iOS 14 UpdateEpisode 363: How META and Facebook Plan to Solve the iOS Crisis: Part 2 with Sean Bedford and Ben Lampert from METAEpisode 673: Why Your Marketing Tracking Sucks (Even If You Think It Doesn't) and How to Fix It Episode 666: The 5 Step Formula to Determine Your nCACEpisode 668: Part 2 – The 5 Step Formula to Determine Your nCACGet Your Marketing Performance IndicatorsTM Checklist Now!Tier on YouTubeGet Your Marketing Performance Indicators™ Checklist Now!Tier 11 JobsPerpetual Traffic on YouTubeTiereleven.comMongoose MediaPerpetual Traffic Survey

I denne episoden går jeg gjennom viktige endringer som kommer i Meta Ads Manager. Meta beveger seg mot en mer AI-drevet tilnærming hvor manuelle salgskampanjer fases ut til fordel for Advantage Plus-kampanjer. Vi ser på hvordan dette påvirker måten du oppretter og styrer kampanjer på, inkludert budsjett, målgrupper og plasseringer.Jeg forklarer også navneendringen fra Advantage Plus Shopping til Advantage Plus Sales, introduksjonen av Advantage Plus Leads, og gjeninnføringen av Opportunity Score - et verktøy som måler hvor godt du utnytter potensialet i annonsekontoen din.Selv om endringene kan virke store, vil du fortsatt kunne beholde kontrollen ved å gjøre manuelle justeringer etter kampanjeopprettelse.------Bli med på vår Mastermind for små nettbutikker her:https://www.netthandelsmastermind.no/Sjekk din marketing score for å finne ut hvor bra nettbutikken din gjør det:https://nettbutikk.scoreapp.com/

I den här veckans avsnitt delar Alexandra med sig av hur vi ska göra för att skapa engagemang i sociala medier. Avsnittet är sponsrat av Ads Manager Academy 2.0 — en webbutbildning med personlig handledning för dig som vill lära dig allt du behöver för att annonsera på Facebook, Instagram och andra plattformar via Ads Manager. Om du vill sätta upp dig på VIP-listan för att vara en av de första att få inbjudan samt erbjudande om att registrera dig till Early bird-pris så ska du skynda att göra det HÄR. Länk: https://www.socialmediaacademy.se/ads-manager-academy-2-0-vip

In this episode, Nick uncovers a common mistake advertisers make when managing multiple Facebook ad accounts and catalogs. Learn how to spot and fix this issue in Ads Manager to ensure your campaigns run smoothly and avoid showcasing the wrong products. Tune in for actionable advice to streamline your Meta advertising and elevate your ad performance!BUT THERE'S MORE...If you need help with your Facebook ads, then join The Ads Clinic Free Skool. Click here: https://www.skool.com/theadsclinic Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington You can now watch the episode on Youtube!

Send us a textIn this episode of Lets Run Facebook Ads,  we kick off the new year with an in-depth guide on "How to Set Up the Perfect Facebook Ad in 2025." Whether you're a seasoned advertiser or just diving into the complexities of Meta Ads Manager, this episode offers actionable insights and expert tips for creating high-performing campaigns. Learn about navigating the updated Ads Manager, crafting effective campaign strategies, leveraging the algorithm's AI power, and avoiding common pitfalls like misusing traffic campaigns. Join us to stay ahead in the dynamic world of Facebook and Meta advertising!Thanks for listening! To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington You can now watch the episode on Youtube!

In this episode of The Truth About Social Ads, Jason Smith dives deep into the critical topic of audience segmentation and explains why it's a game-changer for successful ad campaigns. While it may not seem like the most exciting topic, Jason makes a compelling case for why audience segmentation is one of the most crucial elements in driving ad performance. Whether you're running campaigns for eCommerce, lead generation, or any other business model, this episode is packed with practical advice for getting your ads in front of the right people at the right time. Jason kicks off by reviewing the concept of full-funnel ads—discussed in the previous episode—and explains how audience segmentation works hand-in-hand with this strategy. He takes listeners through the three stages of the funnel: Top of Funnel (TOF), Middle of Funnel (MOF), and Bottom of Funnel (BOF), detailing what types of audiences belong in each. From lookalike audiences built from high-intent data to precise exclusions that avoid audience overlap, Jason breaks down the nuances of targeting that can elevate your return on ad spend (ROAS). For marketers still grappling with the technicalities of audience building, Jason offers practical insights on using Ads Manager effectively to set up clean, non-overlapping segments. He also highlights common pitfalls—such as lumping different audience types together—and how they can lead to skyrocketing costs and poor performance. Whether you're managing a $1,000 monthly budget or a million-dollar campaign, his step-by-step advice ensures you can make audience segmentation work for your business. In the episode, Jason also tackles the myths surrounding the impact of iOS privacy updates on middle and bottom-of-funnel strategies. Contrary to what some marketers believe, these stages of the funnel remain highly effective when executed correctly. Jason shares his tried-and-true methods for crafting audience lists, segmenting days for optimal recency, and ensuring personalized engagement across all stages of the buyer's journey. Listeners will leave this episode with a clear understanding of why audience segmentation is indispensable, how to execute it correctly, and why this approach is far superior to relying solely on Advantage+ campaigns. If you've ever wondered how to better structure your ads for long-term success, this episode is a must-listen. Tune in now to learn how audience segmentation can transform your ad campaigns and drive exceptional results for your business! “Top of funnel is all about reaching people who've never heard of you. Keep it cold, keep it logical.” - Jason Smith Key Takeaways: Reaching New Prospects Engaging Warm Audiences Converting High-Intent Users Exclude Overlapping Audiences Learn more about Jason Smith through the following links: Facebook Website

During this episode of the Marketing Matters™ Podcast, we talk about the pros and cons of working with an advertising agency to grow or scale your business. Ashley Brock worked at four ad agencies over a decade and has spent over $200M on ads. She talks all about what life is like inside an agency and why you should or should not outsource your ads to an agency or learn how you or someone on your team could learn and implement ads in-house. Connect with Ashley Brock Instagram: @ads.with.ashley YouTube: @ads.with.ashley Summit: Get tickets to the Power of Paid Ads Summit HERE

[Referências do Episódio]Python-Based NodeStealer Version Targets Facebook Ads Manager - ⁠https://www.trendmicro.com/en_us/research/24/l/python-based-nodestealer.html⁠ NotLockBit: A Deep Dive Into the New Ransomware Threat - ⁠https://blog.qualys.com/vulnerabilities-threat-research/2024/12/18/notlockbit-a-deep-dive-into-the-new-ransomware-threat⁠ A new playground: Malicious campaigns proliferate from VSCode to npm - ⁠https://www.reversinglabs.com/blog/a-new-playground-malicious-campaigns-proliferate-from-vscode-to-npm⁠ CVE-2023-34990 - [FortiWLM] Unauthenticated limited file read vulnerability - ⁠https://fortiguard.fortinet.com/psirt/FG-IR-23-144⁠ CVE-2024-48889 - OS command injection - ⁠https://fortiguard.fortinet.com/psirt/FG-IR-24-425⁠ CVE-2024-50570 - Credentials can be dumped from memory - ⁠https://fortiguard.fortinet.com/psirt/FG-IR-23-278⁠ Roteiro e apresentação: Carlos Cabral e Bianca OliveiraEdição de áudio: Paulo ArruzzoNarração de encerramento: Bianca Garcia

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast! Today, we're joined by Peter Hamilton, Head of Innovation at Roku, who shares how Roku is reshaping the connected TV (CTV) advertising landscape. With a new self-service ad platform, Roku is breaking down barriers, allowing DTC brands to easily enter the world of television advertising. Get started with Roku Ads Manager for CTV https://advertising.roku.com/solutions/advertise/ads-manager Key insights from this episode: Democratizing TV Advertising: Roku Ads Manager offers a low-entry point for brands to test TV advertising with budgets as low as $500. Interactive Ad Features: Learn about new ad formats that encourage direct viewer engagement through their TV remote. Full-Funnel Strategies: How Roku enables DTC brands to leverage CTV for both awareness and direct conversions. Tune in to understand how to diversify your marketing channels and make the most of CTV with Roku. Timestamps: 0:00 - Introduction & The Evolution of TV Advertising 4:50 - The Role of Creative Strategies in CTV Advertising 9:30 - Roku's Shopify Integration & Action Ads 14:00 - Best Practices for CTV Advertising Campaigns 19:00 - Optimizing Ad Spend & The Future of CTV Hashtags: #CTVAdvertising #RokuAdsManager #DigitalMarketing #TelevisionAds #PerformanceMarketing #eCommerce #ShopifyIntegration #ActionAds #MarketingStrategy #DTCBrands #StreamingAds #AdvertisingTrends #MarketingInsights #AdTech #DigitalAdvertising Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Wed, 11 Sep 2024 04:00:00 +0000 https://www.adsventure.de/podcast/ 99a923f22636ec82993b21d34313e78e In der heutigen Folge des Performance Playbook Podcasts spricht Florian über eine neue Möglichkeit im Werbeanzeigenmanager und zwar die Aufschlüsselung nach Zielgruppensegmenten bei Sales Kampagnen. ► Vereinbare jetzt unter https://www.adsventure.de/ ein Kennenlerngespräch und erhalte eine kostenlose Potenzialanalyse deiner Kampagnen und Social Ads! ► Folge Florian auf den Socials: Linkedin Florian: https://www.linkedin.com/in/florianlitterst/ Facebook Florian: https://www.facebook.com/florian.litterst Instagram Florian: https://www.instagram.com/florianlitterst/ TikTok Florian: https://www.tiktok.com/@florian.litterst ► Folge adsventure auf den Socials und anderen Plattformen: Podcast: https://www.adsventure.de/podcast/ Blog: https://www.adsventure.de/blog/ Facebook: https://www.facebook.com/adsventure.de/ Instagram: https://www.instagram.com/adsventure/ LinkedIn: https://www.linkedin.com/company/adsventure-de/ 115 full no Florian Litterst

There is definitely a trick to running Meta ads and it can take some time to figure out how to do it. Today, on the show, Kwadwo Sampany-Kessie discusses when to run Meta ads yourself and when it's time to hire a pro. He's a successful Facebook Ads Manager and Strategy Partner and host of The Art of Online Business Podcast.   Join The Co-op - The Membership for Online Businesses Connect with Abagail Instagram All the Links! Kwadwo started his career teaching expats in China and got a reputation as “the Facebook ad guy” for creating silly videos while living there. When he and his family got stuck in Mexico during COVID-19, his business teaching Chinese crumbled (as so many did during the pandemic), and Kwadwo got a job running Facebook ads at an ad agency. Now, he has turned that into a whole new business! While in China, Kwadwo believes that he was running Facebook ads “the wrong way" and it was only when he started running them at the ad agency during COVID that he learned the right way to do it. Today, he is here to tell us all about the strategy and mindset required to run ads like a pro, the benefits of using ads, when to go with organic reach, knowing when to outsource ad management, Meta ad mistakes, and more. Free Guide: The 7 Biggest FB Ad Mistakes Course Creators Make That Burn Through $$$ and Kill Results Episode Highlights How Strategy and Mindset Can Get You Started in Ads. [0:09:56]  What Ads are Doing for Course Creators and Small Business Owners. [0:16:44] Knowing When to Manage Ads Yourself and When to Use an Ads Manager. [0:22:17] Common Mistakes People Are Making with Meta Ads. [0:30:37] Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast.

Olá, eu sou Leo Lopes e está no ar o POD NOTÍCIAS, a sua dose semanal de informação sobre o mercado de podcasts no Brasil e no mundo! Hoje é segunda-feira, dia 29 de julho de 2024 e esta é a nossa vigésima quarta edição! Este episódio conta com o apoio da CONTENT ACADEMY, que é uma plataforma de cursos online voltada para quem quer trabalhar com criação de conteúdo, onde o mais legal é que os professores são os próprios criadores e os profissionais que trabalham com eles. Então tem curso de True Crime com o Ivan Mizanzuk do Projeto Humanos, tem Webjornalismo independente com o Alvaro e a Ana do Meteoro Brasil, tem Storytelling com o Kenji do Normose, tem curso de Edição de vídeo para Youtube com o Will do Jogatina Maneira, o meu curso Podcast para todos (que tá com uma mega promoção por tempo limitado) e mais um monte de cursos incríveis lá! Entra lá no site pra dar uma conferida em contentacademy.com.br! Se você também quiser anunciar a sua marca, produto ou serviço com a gente aqui no Pod Notícias – tanto no podcast como no nosso site – e atingir um público qualificado que se interessa pelo podcast aqui no Brasil, manda um e-mail pro contato@podnoticias.com.br, que nós vamos ter o maior prazer em conversar com você sobre todas as opções de publicidade. E caso você queira colaborar com a gente com texto, sugestão de pauta ou envio de notícias, também vai ser muito bem-vindo e pode fazer isso através do mesmo e-mail. 1 - Pra começar o programa de hoje, a gente vai falar um pouco sobre os hábitos de escuta do público negro de podcasts dos Estados Unidos. A Signal Hill Insights publicou na semana passada uma pesquisa focada especialmente nesse recorte demográfico - já que, segundo a empresa, a cor, raça e etnia dos entrevistados quase nunca são levados em conta nas pesquisas sobre podcast. O relatório mostrou que os ouvintes negros americanos são grandes consumidores de podcasts sobre esportes, música, religião & espiritualidade. Outro dado importante é que no ano passado, 43% dos ouvintes negros ouviam podcasts todos os meses. Este ano, esse número subiu para 47% - o que é um aumento de 4 pontos percentuais, ou um crescimento de 10%. Ou seja; de 2023 pra cá, o crescimento dessa parcela de ouvintes foi acelerado. Quando se trata de publicidade, os anunciantes precisam atender a algumas necessidades específicas desse público se quiserem ter sucesso. Por exemplo: ouvintes negros tendem a se engajar melhor com podcasts que tenham hosts negros (olha aí, quem diria que representatividade importa, não é verdade?). O estudo da Signal também apontou que os ouvintes negros são mais propensos ao empreendedorismo, então eles buscam mais podcasts com a tag 'negócios' do que com a tag 'carreira', e também compram mais produtos através de recomendação. Com as informações levantadas pela pesquisa, os anunciantes já tem um norte pra pensar em publicidade direcionada. Se os anúncios forem feitos com capricho, as marcas podem conquistar um público ainda mais engajado do que o público geral. Link 2 - Ainda falando sobre os ouvintes dos Estados Unidos, uma pesquisa recente da Edison Research em parceria com a SiriusXM e a Group M, concluiu que quase 60% das mulheres americanas ouvintes de podcast, também são fãs de esportes. A pesquisa se chama Sports Audio Report: Female Fans, e contou com a participação de 1.502 mulheres americanas que acompanham esportes e ouvem podcasts. O estudo mostrou que 57% das ouvintes de esportes acompanham conteúdo de áudio esportivo com frequência, enquanto 70% delas acreditam que os esportes fortalecem os laços com os familiares. É legal saber que lá nos Estados Unidos eles também tem a cultura que aqui no Brasil a gente tem com o futebol. Aquela de toda a família torcer pra um time só, vibrar com a vitória, assistir os jogos juntos... Claro que lá não deve ser com futebol, né, talvez com futebol americano, baseball, basquete... Enfim. Isso é comprovado com o dado de que 58% das entrevistadas gostam de socializar enquanto consomem conteúdo esportivo. Um dado curioso que também foi revelado na pesquisa, é que quando o tema é esporte, os homens tendem a ser mais emotivos que as mulheres: 25% dos fãs masculinos de esportes já choraram por conta do resultado de um evento esportivo, contra apenas 20% das fãs femininas que já fizeram o mesmo. Se você quiser ler todos os insights principais dessa pesquisa, eles estão disponíveis lá no nosso site em podnoticias.com.br . O link da matéria na íntegra, vai estar – como sempre – disponível aqui na descrição desse episódio. Link 3 - E o Spotify anunciou uma grande atualização e o rebranding da sua plataforma de autoatendimento em anúncios. Antes chamada de "Spotify Ad Studio", agora ela se chama "Spotify Ads Manager". O Ads Manager agora inclui capacidades de segmentação de audiência mais avançadas, que permitem aos usuários alcançar melhor os seus públicos-alvo no Spotify e medir com mais exatidão o desempenho das suas campanhas. Uma das mudanças mais importantes é que agora, na nova versão, é possível criar anúncios em vídeo. A mudança veio algumas semanas depois do Spotify liberar o upload de videocasts na plataforma, então pra alguns criadores de conteúdo, com certeza a novidade é bem-vinda - e necessária. Algumas ferramentas como o Audience Manager (que salva audiências de campanhas anteriores) e o Spotify Pixel (que permite criar pixels e relatórios diretamente na plataforma), estão sendo lançados para teste na versão beta, e devem ser liberados pra todos os usuários em 2025. Claro que o Spotify não é uma empresa nada boba, então todas essas mudanças tem um motivo: o Ads Manager tá sendo expandido para mais de 50 novos mercados globais, com o objetivo de que as marcas e anunciantes possam alcançar os 626 milhões de usuários do Spotify. Link AINDA EM NOTÍCIAS DA SEMANA: 4 - De acordo com uma pesquisa da empresa On Device, o número de ouvintes de podcast no Reino Unido continua crescendo. Os dados mostraram que 61% dos britânicos ouvem podcasts todos os meses, com uma média de 108 minutos diários dedicados aos seus programas favoritos. As categorias mais populares são Humor & comédia, com 38% da preferência, crimes reais com 31%, e esportes com 30%. Os picos da audiência britânica são entre as três da tarde e as sete horas da noite, durante a semana. Isso porque não é incomum que os britânicos escutem podcasts enquanto trabalham. A pesquisa também mostrou que 76% dos ouvintes usam smartphones, com o Spotify e a BBC Sounds sendo as plataformas mais populares. 56% dos entrevistados utilizam serviços gratuitos com anúncios, e 25% não aguentam mais ouvir anúncios, e por isso optam pelas opções de assinaturas. Os principais motivos para ouvir podcasts são "entretenimento" e "relaxamento". Link 5 - Já em Singapura, o mesmo estudo da On Device mostrou que 28% dos ouvintes preferem conteúdos relacionados à Educação, o tema de podcast que é o mais popular do país. Os singapurianos investem exatamente o mesmo tempo dos britânicos nos podcasts: cerca de 108 minutos diários. A quantidade de ouvintes, no entanto, é um pouco menor: 55% dos habitantes são ouvintes mensais de podcast. O pico de audiência em Singapura é aos finais de semana, entre as dez da noite e a uma da manhã. A gente não sabe o motivo. Dá pra especular que, diferente dos britânicos, eles não tem o costume de ouvir podcast enquanto trabalham - mas aí é só uma especulação nossa mesmo. Outros temas de podcast populares no país são comédia, entrevistas, true crime e notícias. A pesquisa também destacou que 81% dos ouvintes singapurianos usam principalmente smartphones para ouvir podcast, e quase todos eles fazem isso através do YouTube e do Spotify. A maioria dos ouvintes, com 66%, prefere consumir serviços gratuitos com anúncios. Serviços por assinatura não são populares no país. Os dados foram coletados de 804 entrevistados em Singapura. Link 6 - A gente está em ano de eleições municipais né, esse ano a gente vota para prefeito, vice-prefeito e vereador. E, as vésperas das propagandas eleitorais começarem, nós do Pod Notícias reunimos algumas informações sobre como fica a regulamentação em podcasts, transmissões ao vivo e outras mídias digitais. Uma nova lei eleitoral que começou a valer em 30 de junho, diz que podcasts e transmissões ao vivo na internet devem ser tratadas da mesma forma que a rádio e a TV, ou seja, existem regras, tá? A primeira, é que radialistas e apresentadores não podem fazer transmissões políticas em canais digitais (como YouTube e Instagram) se esses canais estão ligados a emissoras de rádio ou TV. Outra, é que desde o dia 6 de julho, todos os meios de comunicação precisaram retirar qualquer identificação de autoridades que estão concorrendo nas eleições. Os podcasts e streams podem continuar normalmente, mas não podem ser usados da mesma forma que emissoras de rádio e TV pra propaganda política. Influenciadores digitais podem falar sobre candidatos, mas não podem ser pagos pra isso. Ou seja, nada de #publis. E por último, candidatos que estão tentando a reeleição não podem usar espaços públicos para suas transmissões, como fazia um certo ex-presidente (Bolsonaro) nas suas gravações semanais. É uma resolução do TSE! O objetivo dessas regras é garantir que o processo eleitoral seja honesto e justo. Se no percurso ainda der pra gente evitar o uso indevido de recursos públicos, melhor pra gente. Link E MAIS: 7 - Nós já sabemos que os podcasts com vídeo, ou videocasts, mesacasts, enfim, são o formato mais popular entre os novos ouvintes de podcast no Brasil e no mundo. Mas, apesar disso, o termo "videocast" não é nada popular. De acordo com dados do Google Trends, a palavra "podcast" tem um volume de pesquisa que é considerado médio-alto, enquanto "videocast" é tão pouco pesquisado que mal tem dados suficiente pra uma análise. Curiosamente, a pesquisa por videocast também foi limitada a alguns estados brasileiros, principalmente no Amazonas e no Rio Grande do Norte. "Podcast", por outro lado, tem alta incidência no Brasil inteiro. E você quer saber mais duas curiosidades? Olha só: as buscas mais associadas a palavra 'videocast' são: "podcast" (pra surpresa de ninguém, eu acho) e "o que é videocast?". A segunda curiosidade é que o termo "mesacast" é mais conhecido do que videocast. Talvez porque existem alguns programas com o termo no nome, e a gente também fala que é "mesacast", então não sei. O que vale é que no entendimento popular, podcast é tanto o conteúdo em áudio, quanto o conteúdo em vídeo. Link 8 - Na última semana, o Google lançou a Illuminate, uma nova ferramenta de inteligência artificial que transforma artigos científicos em "podcasts" de cerca de 5 minutos. O usuário Youssef Ismail, um dos primeiros a testar a versão beta, elogiou a interface, mas também notou que às vezes as vozes erram a pronúncia de algumas palavras e fazem pausas estranhas no meio do conteúdo (obviamente, né...). Os resumos, por outro lado, ficam muito bons e coesos. Os áudios são apresentados por duas vozes sintéticas, que discutem os conceitos dos artigos científicos com linguagem acessível, então segundo o Ismail, é uma boa forma de ser introduzido aos assuntos acadêmicos sem ficar quebrando a cabeça pra entender conceito complicado. Por enquanto, o Illuminate só funciona para artigos da plataforma (como é que pronuncia isso aqui, hein?) "arXiv", mas quem já testou a ferramenta diz que ela tem muito potencial, e é uma boa adição aos recursos de inteligência artificial do Google. Os beta testers esperam que, em breve, outras plataformas de artigos científicos também sejam incluídas no Illuminate. Link 9 - A plataforma de hospedagem Blubrry também lançou um novo recurso baseado em inteligência artificial na semana passada. Agora, o usuário pode gerar cortes em vídeo de seus podcasts, com a seleção sendo feita pela própria ferramenta. O destaque dos clipes em vídeo pode ser acessado através do menu suspenso na barra lateral, ou na página principal de inteligências artificiais do painel Blubrry. A ideia é simples: a máquina seleciona os cortes, faz os cortes, aí gera um vídeo com ondas sonoras ou artes estáticas selecionadas pelo usuário. Pra quem prefere manter o controle do processo todo, também dá pra selecionar os clipes manualmente - aí, a IA faz todo o resto. Esse "resto", no caso, seria adaptar o corte pros modelos visuais de redes sociais como o Instagram, Facebook, X e LinkedIn. É mais ou menos o que o Headliner já faz, só que com o processo automatizado por robôs. Por enquanto, a gente não encontrou muitas opções sobre o novo recurso, mas a gente vai acompanhar pra ver se ele vai ser aprovado pelos usuários, ou se vai ser considerado meio redundante. Link HOJE NO GIRO SOBRE PESSOAS QUE FAZEM A MÍDIA: 10 - O Instituto Serrapilheira anunciou o lançamento de 9 novos podcasts científicos, que foram contemplados no edital lançado pela instituição no ano passado. Os nove programas foram escolhidos entre centenas de inscritos, e cada um deles recebeu um apoio financeiro para sua produção, no valor de R$50 mil. Os assuntos dos podcasts escolhidos variam: tem programa sobre ciência reprodutiva, impactos da ação humana nos oceanos, medicina popular da Caatinga e muito mais. Alguns dos podcasts de destaque incluem "O Mar Não Está para Peixe" sobre ecossistemas marinhos, "Torpor" sobre o consumo de opioides no Brasil, e "Os Caminhos de Niéde Guidon" sobre a vida e as pesquisas da arqueóloga franco-brasileira. Os lançamentos começaram em junho, e continuam até agosto nas principais plataformas de streaming. Se você quiser saber mais sobre todos os podcasts contemplados pelo edital, não deixa de acessar o nosso site em podnoticias.com.br , que lá tem a lista completa e a sinopse de todos os programas apoiados pelo Instituto Serrapilheira. Link 11 - E na última quinta-feira a nossa querida Déia Freitas, do podcast Não Inviabilize, quebrou o Xwitter ao postar que comprou apartamentos para todos os 5 funcionários da sua empresa. Olha que legal, é isso mesmo, você não ouviu errado, a Déia quitou o valor de 5 apartamentos de 2 quartos pra todos os colaboradores que trabalham com ela. Cada um dos imóveis foi escolhido pelos próprios funcionários, aí a Déia foi lá e quitou o valor. Claro que a sequência de tweets viralizou em menos de 1 hora, e muita gente ficou sem acreditar - como tudo que a Déia fala, né? Sempre tem um pessoal que não acredita. Segundo ela, foi uma conquista irreal, que ela jamais teria previsto anos atrás, e que é claro que levou a uma choradeira danada entre ela e o pessoal da empresa. Com certeza foi muita emoção envolvida. E agora, felizmente, a gente sabe que essas pessoas que trabalham com a Déia podem comemorar que têm a segurança da moradia própria, além de uma chefe fenomenal que realmente se importa com eles. Que notícia bacana de compartilhar, né? É a pura distribuição de renda! Quem dera a gente pudesse falar de conquistas assim todos os dias. Link 12 - E na nossa Caixa de perguntas do Instagram na semana passada, a gente perguntou pra você qual tema pouco explorado você gostaria de ouvir em um podcast. Dessa vez, a gente não recebeu tantas respostas quanto costuma receber. Será que é porque já existe podcast sobre tudo? Provavelmente não, com certeza ainda tem muito chão pra ser explorado no áudio aqui no Brasil, mas essa não foi uma pergunta muito fácil de ser respondida. Alguns dos temas que o nosso ouvinte gostaria de ouvir mais em podcasts são fotografia, histórias sobre arquitetura e formação de cidades, hipismo e escotismo - olha aí. E eu ainda aposto que se procurar direitinho, dá pra achar podcast sobre todos esses temas, talvez só estejam difíceis de encontrar. Mas, pra essa semana, a gente quer saber algo diferente: Se você pudesse participar como convidado de qualquer podcast, qual programa você escolheria? E por quê? Como sempre, a caixinha vai ficar aberta nos stories do Instagram do Pod Notícias por apenas 24 horas, então não deixe de acessar lá ainda hoje pra deixar a sua participação, em @pod.noticias. Eu também te aconselho a seguir a gente, que é pra você participar das nossas interações toda segunda-feira e acompanhar nossas postagens ao longo da semana. Instagram do Pod Notícias SOBRE LANÇAMENTOS: 13 - Na última segunda-feira, as atrizes Ana Hikari, Agnes Brichta e Nina Tomsic lançaram o podcast "Clube do Erro". No programa, elas analisam as histórias dos ouvintes, julgando se eles fizeram a coisa certa ou se cometeram um erro, olha que legal. As histórias são enviadas pelos ouvintes por meio de um formulário, onde eles descrevem o que aconteceu, e enviam com um título que começa com a frase “Eu tô errado de…[fazer tal coisa]?” - aí vai do que a pessoa tá contando, é claro. A gente consegue imaginar de onde veio a inspiração pro projeto, já que esse formato de texto é um clássico do Reddit, mas com a tag "Eu sou o babaca por ter feito isso?". Enfim, existem esses conteúdos por aí. O Clube do Erro é um programa diário, que já está disponível no Spotify, Amazon Music e também Deezer. Link 14 - E no último sábado, dia 27 de julho, foi lançado o podcast "Bauru ao Pé da Letra". O programa, produzido pela editora Mireveja, vai reunir 30 escritores bauruenses pra falar de temas como movimentos literários de Bauru, literatura da periferia, romances, linguagem poética e a presença das mulheres no mercado editorial. Em cada um dos episódios de 90 minutos, três escritores vão sentar pra conversar e discutir sobre a pauta do dia. O primeiro episódio já está disponível no Spotify e no site da editora. Os próximos vão ser postado toda semana às quartas-feiras, até o final de setembro. Link RECOMENDAÇÃO NACIONAL: 15 - E na nossa recomendação nacional dessa semana, a indicação não vai ser feita pelo Leo! Hoje, que é a última segunda-feira do mês que julho, encerrando a campanha #OPodcastÉDelas2024, quem vem apresentando o quadro sou eu: Lana Távora. Você já me conhece por aqui como a guria que escreve o roteiro do Pod Notícias. Mas se é pra apoiar a campanha, a gente vai apoiar do jeito certo, né? Então a recomendação de hoje é de um podcast feito de mulher, para mulher. É o podcast "Não quero ser mãe, e agora?" produzido e apresentado pela Amanda Noventa. A Amanda tem 41 anos, está a mais de 10 anos com o mesmo parceiro e decidiu que não quer ter filhos. O programa reúne mulheres em conversas descontraídas sobre liberdade de escolha, pensando especialmente naquelas que ainda têm alguma dúvida. Mas também tem espaço praquelas que já se decidiram, ou que só gostam de um bom papo. O Não quero ser mãe, e agora? é um podcast obrigatório pra toda mulher que pensa no futuro; seja childfree mesmo, ou seja como eu, que já tenho um filho lindo de 8 anos que é a paixão da minha vida. Então não deixa de conferir e de assinar o podcast no seu agregador favorito, pra não perder as novidades e as discussões tão importantes sobre esse tema tão delicado. Link E assim a gente fecha esta vigésima quarta edição do Pod Notícias. Acesse podnoticias.com.br para ter acesso à íntegra das notícias com todas as fontes e a transcrição completa do episódio, além dos artigos dos nossos colunistas e todos os links relacionados. Acompanhe o Pod Notícias diariamente:- Canal público do Telegram- Instagram- Page do Linkedin Ouça o Pod Notícias nos principais agregadores:- Spotify- Apple Podcasts- Deezer- Amazon Music- PocketCasts O Pod Notícias é uma produção original da Rádiofobia Podcast e Multimídia e publicado pela Rádiofobia Podcast Network, e conta com as colaborações de:- Camila Nogueira - arte- Eduardo Sierra - edição- Lana Távora - pesquisa, pauta e redação final- Leo Lopes - direção geral e apresentação- Thiago Miro - pesquisa Publicidade:Entre em contato e saiba como anunciar sua marca, produto ou serviço no Pod Notícias.See omnystudio.com/listener for privacy information.

In this week's episode of the Social Circus, host Sarah Thomson delves into the most common mistakes businesses make with their Meta ads. As a digital marketing coach, Sarah sees these mistakes frequently and offers her expert insight into how they can be avoided, ensuring more effective allocation of advertising budgets. Sarah starts by explaining the transition from Facebook ads to Meta ads, highlighting the various placement options such as Facebook, Instagram, Messenger, and Audience Network. She emphasizes the importance of having a clear advertising strategy and understanding what you are trying to achieve with your ads, especially for solopreneurs and small business owners. Sarah further discusses the importance of timing and budget. She advises against rushing ads and endorses a planning period of 6 to 8 weeks to allow proper testing and optimization. By discussing the critical metrics such as cost per click (CPC) and cost per conversion (CVR), she stresses the significance of a realistic budget to achieve desired outcomes. Additionally, Sarah emphasizes the necessity of testing different creative aspects of ads to optimize performance, underscoring the unpredictability of user preferences. Lastly, Sarah highlights the importance of audience targeting. Drawing from her experience, she advocates for using custom audiences and lookalike audiences in Meta's Ads Manager for better ad performance. She advises against generalized targeting and encourages businesses to refine their audience segments to cater to specific demographics effectively. Key Takeaways: Meta Ads Transition: Understanding the shift from Facebook ads to Meta ads and the comprehensive placement options. Importance of Strategy: Why having a clear strategy is crucial for successful ad campaigns. Effective Timing: The benefits of planning your ad campaigns well in advance. Budget Considerations: Insights into how budget affects ad performance, including key metrics like CPC and CVR.

Should you always create video and image ads as regular posts on your page and then when you create your ad, just select them as an existing post or are there certain times when you don't need to do that? You can just create, upload an image and write the ad copy, right from the ads manager? And is there like a good rule of thumb to know, you know, when to do what? So the only time you want to do it right from the ads manager is always...

If you've been running Facebook Ads recently, you may have seen the 'Advantage Plus' section in your Ads Manager. This can seem quite complicated at first with lots of different elements. But should you enable these? Will it help or hinder your campaigns?In today's episode, Nick breaks down what Advantage Plus is, why you may want to use it and what each aspect actually does to your ad. He also discusses how Advantage Plus has worked on some of the client accounts he works on and what to bear in mind when deciding whether or not to use it on your ad campaigns. Thanks for listening! To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington You can now watch the episode on Youtube!

Want to learn how to strategically balance between your marketing and ads management especially when confronted with tight budgets, limited time, and resources? Dive into this episode as we uncover the subtle differences between these roles and their influence on business growth. Be prepared to uncover some unexpected truths about running ads, the challenges of leaning on your marketing director, and how these revelations can impact businesses of all sizes. You won't want to miss Jackie's hot tips on how you can master your marketing endeavors without getting overwhelmed!I'd love to hear from you!DM me on Instagram @iamjackieellisOr send me an email at hello@jackie-ellis.com

Are you ready to hand off your ads management but don't want to make a bad hire?  Ads are hard enough without having to wonder if the expert you hired is doing a good job.In this week's Saturday Strategy Session, we'll chat about five red flags that scream 'RUN' when talking with a potential ads manager.  I'll be sharing the wisdom I've gained from my own evolution as a Facebook ad strategist . Plus, we'll talk about why a holistic digital marketing strategy is not just preferable but necessary, and how an ads manager with a keen eye for detail can make or break your growth trajectory.In this episode, we cover:✨ Questionable Guarantees [01:54]✨ Unrealistic Timelines [07:36]✨ Premature Readiness [10:29]✨ Transparency on Failures [13:24]✨ Neglecting External Metrics [15:47]✨ Insights on Hiring an Ads Manager [19:02]__________________Find me on Instagram → https://www.instagram.com/heyitsjenzaia/Email Me → support@jenzaiadimartile.comJoin the Facebook community → https://www.facebook.com/groups/marketscalegrow

Here's why Facebook Ads and Instagram Ads just got much easier to set up and get results from in 2024.There's only one major stipulation though...-----Hosted by Derek VidellBook Complimentary Consultation Call: Get a game plan for how to run social media ads for your business on a 1 on 1 call with me(DWY or DFY services available)Get First 3 Lessons of Social Launch Formula for Free: My flagship social media growth program that has been exclusively paid for since 2018... until now!Instagram | YouTube | SocialBamboo.com

Is Facebook advertising still worthwhile for small businesses in 2024? With all the algorithm changes and rising competition on the platform, you may be wondering if it's even possible to cut through the noise. Well, according to digital marketing expert Amanda Robinson, the answer is a resounding yes.Amanda has over a decade of hands-on experience helping small business owners succeed with Facebook ads. She says that while the platform has evolved, the fundamentals for ad success have stayed consistent. It all comes down to mastering four key pillars.In this episode, you will be able to:1. Master Facebook ads success strategies to skyrocket your business growth.2. Gain valuable insights from Meta lead trainer on maximizing ad performance.3. Overcome Apple privacy restrictions and stay ahead in advertising.4. Build highly effective Facebook ad campaigns to boost your business.5. Transition seamlessly from boosting posts to utilizing Ads Manager for better results.Amanda's in-depth understanding of the platform and her hands-on experience have positioned her as a go-to expert for navigating the complexities of Facebook ads. Her practical insights and genuine passion for empowering businesses to succeed in the digital age make her a valuable asset in the realm of targeted ad campaigns.Visit Amanda Robinson's social media pages:Website: https://thedigitalgal.com/Linkedin: https://www.linkedin.com/in/amandarobinson1/Instagram: https://www.instagram.com/thedigitalgal/Facebook: https://www.facebook.com/thedigitalgal/Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook Group: https://www.facebook.com/groups/socialprofitlab#facebookads #advertising #metabusinesssuite #paidads #organicgrowth Hosted on Acast. See acast.com/privacy for more information.

Scratching your head trying to work out how to find interest-based audiences on your Meta ads? Have Facebook removed it? Nick is here to teach you howIn today's episode, Nick takes us step-by-step through the process of how to do this, how Ads Manager has changed with recent updates and also his predictions for the future of advertising on Meta. He also gives his advice on Advantage+ and whether or not you should make use of it for your ads.Thanks for listening! To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington You can now watch the episode on Youtube!

Have you ever scrolled through Facebook or Instagram and been hit with an ad that feels eerily specific? That's the power of Meta ads! In this Silver Dollar episode of Stay Paid, we're diving into the benefits of Meta ads and breaking down the building blocks of setting up your first campaign. Join us to discover the many valuable benefits of Meta ads that make running them a no-brainer, find out specific strategies to optimize each of the six ad campaign types, and hear about our secret hack for creating eye-catching, scroll-stopping ad images.

This Most Loved Episode is when Kat was in the process of investing in a new team member, when she had the realization of how her mindset when making business investments is what contributes to the reason she gets such great results from every business investment she makes. This episode is for you if you're about to make another business investment: whether that's hiring a VA or Ads Manager or whether it's hiring a business coach. Take note of the mindsets, then make sure you're making you're investments from this place. Let's dive in! *** PS. Ready to generate an additional $10-30k/month in your online coaching and consulting business?  I want to invite you to work with me, 100% risk free.  If you don't generate $10k/month in six months or less...  We'll work with you until you DO.  100% guaranteed.  To learn more about how this offer works, ⁠⁠⁠⁠join me for a zero-cost $100k Game Plan Call.⁠

Welcome to this week episode of Online Store Success. Today, I'm chatting with you about how to ditch your expensive ads manager or agency for good, take back the reins of your ads, and increase your bottom line. For many business owners, outsourcing their Facebook ad management is an expensive and frustrating experience. We hope these experts will get better results than we can, that they will treat your campaigns with the same amount of attention we do, and understand your business inside and out. But the exact opposite happens for most e-commerce founders I speak to. Results tank, you can barely get hold of your ads manager (the agency junior whom your account was handed too because you aren't considered a ‘big spender', and your bank account dwindles right before your ads. The most frustrating part? When you get your monthly report from the agency telling you how great your ads are doing when you know for a fact they are not. But it's not all doom and gloom. In fact, I'm here to let you know it's never been easier to manage your ads yourself in 2024. Tune in, and let's go. Links and References: Register your place for Ads Boost Bootcamp. My FREE 4 x day online training event starts on 13th February. Join my free 4 x day Facebook Ad Challenge starting in February 2024. eComm Ads Academy Waitlist - Doors open for enrolment on 14th Feb. 2024 Visit My Website: Other helpful episodes: Episode 33. THE most important button to click when building your Facebook Ads

Thu, 01 Feb 2024 05:00:00 +0000 https://www.adsventure.de/podcast/ edabc63fe915922768dcf992885a11bd In der heutigen Folge des Performance Playbook Podcasts sprechen Florian und Sebastian über die neuesten Updates der Werbeanzeigenmanager von Meta und TikTok. Diese 10 Updates solltest du jetzt kennen! ► Vereinbare jetzt unter www.adsventure.de ein Kennenlerngespräch und erhalte eine kostenlose Potenzialanalyse deiner Kampagnen und Social Ads! ► Folge Florian auf den Socials: Linkedin Florian: https://www.linkedin.com/in/florianlitterst/ Facebook Florian: https://www.facebook.com/florian.litterst Instagram Florian: https://www.instagram.com/florianlitterst/ TikTok Florian: https://www.tiktok.com/@florian.litterst ► Folge adsventure auf den Socials und anderen Plattformen: Podcast: https://www.adsventure.de/podcast/ Blog: https://www.adsventure.de/blog/ Facebook: https://www.facebook.com/adsventure.de/ Instagram: https://www.instagram.com/adsventure/ LinkedIn: https://www.linkedin.com/company/adsventure-de/ 81 full no Florian Litterst, Sebastian Vogg

Over 60 high-quality videos filmed in our studio with over the shoulder, step-by-step instructions on launching, managing, and scaling profitable Facebook ads. Visit this page & Get 50% OFF!Does it feel like all the money you put into Facebook Ads isn't generating a tangible return on your investment?Do you feel lost when it comes to building campaign strategy?Does the Ads Manager intimidate you when it comes to analyzing your Facebook Ad efforts?Do you want a source of predictable and scalable new customer acquisition without having to sit around and wait on "organic" to actually work?Does it feel like your store lives in hills and valleys of orders, where you'll have 5-10 orders one day, then 0 the next?If you answered "YES" to any of these questions, then I'd like to invite you to join our brand new Foolproof Ecommerce Facebook Ads Course – and get your Facebook Ads on track & more profitable than ever.What was once only available to our clients in our private training library, is now available for less than 1/2 the price.► Click Here For Our Advantage+ Shopping Training► Follow Josh on social media: YouTube | Instagram | Facebook | TikTok | Enjoying The Ecommerce Alley Podcast?Click here to join our free Facebook group to get additional resources & access to weekly LIVE workshops that will help grow your revenue.

Paid Advertising can be incredibly effective for small product businesses. We've all undoubtedly seen some great sales success stories built off the back of social media-based ad campaigns, but paid advertising can be a bit of a confusing subject as well as a technical minefield - how do you know when you're ready to jump into the Ads Manager, and if you're already using the platform, how do you best optimise it for consistent results? In episode 165 of The Resilient Retail Game Plan, I speak to the founder of Socially Sound, Melanie Eilers, who helps founder-led, purpose-driven e-commerce brands scale up sales through strategic Facebook and Instagram ads. Melanie shares her top five tips for paid advertising and explains why it's imperative to lay some solid foundations before you start ploughing too much time, energy and money into the advertising platform. In this podcast, we discuss the need to expect and embrace change when it comes to the online advertising landscape, as well as what to expect in the near future. We also discuss the ever-present importance of email marketing and creating consistent touch-points throughout your customer journey. We also talk about making the most of your data and the importance of exercising patience if you want to see good, long-term results. Check out Melanie's services over at: https://www.sociallysound.co.uk Connect with her at: https://www.linkedin.com/in/melanieeilers https://www.instagram.com/socially_sound/ To access the Socially Sound quizzes mentioned in this episode head to:  (for those already running ads ) https://sociallysound.scoreapp.com (for those thinking about getting started with ads) https://sociallysoundadready.scoreapp.com

Last episode we talked about the types of wins our clients get when it comes to Pinterest Ads, in this episode we're diving into what a Pinterest Ads manager does for clients to help generate those wins. Since we're covering Pinterest ads today I want to let you know our team now has a few openings for ads management and consult clients. The Simple PIn team has been running ads since 2019 for several types of clients with all types of budgets. Some of those clients are getting 13, 16, even 19x return on ad spend. If you're ready to spend money on Pinterest ads, you know what product you'd like to promote, we're ready for you. And now is the time since Q4 can pack the best results for your ad spend. Hop on a call with our team to see if your business qualifies for management. We're here to help you determine the best fit for service and help you stay one step ahead of the competition. Click the link below in your podcast description or go to simplepinmedia.com.Sign up for a Pinterest Ads discovery call. Join the Simple Pin Ads Society—-------See full show notes for all episodes at Simple Pin Media.Get more Pinterest Marketing Tips by https://simple-pin-media.ck.page/posts delivered every Wednesday.Where to find more Pinterest Marketing Tips:InstagramPinterestYouTubeLearn more about the Pinterest account audit →  https://www.simplepinmedia.com/pinterest-audit/If you're interested in our services, book a free discovery call.This month we've launched something new and exciting to help you learn how to master Pinterest marketing without breaking the bank or taking you hours. We've taken all our knowledge, experience, and data and created small Pinterest marketing learning products. From workshops, to small courses, to templates we have you covered whatever your Pinterest needs are. Visit simplepinshop.com to learn more and take advantage of our special launch month offer. 

Welcome back, ya'll! Thanks for joining me for another episode. Today, we're tackling the often complex but essential topic of Paid Social Ads. In today's digital landscape, navigating social media advertising has become crucial to any successful marketing strategy. Thanks to ever-changing algorithms and decreasing organic reach, we'll dive into why paid ads are more important than ever. As always, I'm here to simplify everything for you. We'll break down how to effectively identify and understand your target audience, ensuring that your ads reach the people who truly matter. We're demystifying the process with actionable tips to set you up for success.  In this episode, I discuss: The importance of seeing your marketing strategy as an ecosystem. The complexities of paid social ads and why outsourcing to professionals can be beneficial. Personal anecdote about the pitfalls of not understanding the target audience. Knowing your target audience is crucial; check out Episode 143 for more. The Meta Landscape. Key factors to consider in targeting your audience within the Meta landscape. Example: Targeting a residential landscaping audience based on age, location, and specific services required. The concept of retargeting as a way to keep your brand in front of potential customers. Decoding Your ROI. Knowing your goals: Traffic, Conversion, or Brand Awareness? Understanding cost per click and cost per conversion. Where to place your ads within the Meta platform. The importance of optimizing the format of your ads. A/B testing in understanding what works best for your audience and goals. Using metrics in Ads Manager to assess the effectiveness of your campaigns.   Key Takeaways: Importance of Paid Social Ads: In today's competitive digital landscape, relying solely on organic reach is often not enough. Paid Social Ads are essential to cut through the noise and ensure your message effectively reaches your target audience. Understanding Your Target Audience: To maximize the impact of your social media ads, it's crucial to understand who your target audience is and what they care about. This allows for a more tailored, effective advertising strategy that resonates with the most likely to engage with your brand. The Value of Professional Expertise: Navigating the world of Paid Social Ads can be challenging, even for those with a solid understanding of social media. Hiring professionals who specialize in this area can be a game-changing investment. They bring their expertise, tools, and strategies to which most businesses would need access.  Stay tuned for our next episode of "It's Simply Life."   Go be awesome!   Episode 143: https://www.youtube.com/watch?v=jy8Ioq_VUnU  This podcast is brought to you by our newsletter—actionable tips delivered to your inbox every Friday. Find It's Simply Digital on LinkedIn and Instagram.  How can I help you with your brand? Learn more by heading to our website. Want to support this Podcast? Like, share, and tell your friends!  Listen on Spotify. Listen on Apple.

Tue, 22 Aug 2023 04:00:00 +0000 https://www.adsventure.de/podcast/ d2ab69a7bb7893ce7f909ffce28f4f3f Kaum jemand spricht darüber, und die Möglichkeiten werden selten vollständig ausgeschöpft. Es ist Zeit für ein 2023er Update zum Thema Influencer Marketing vs. Performance Advertising. Schließlich heißen Branded Content Ads nicht mehr Branded Content Ads, sondern Partnership Ads. Welche Möglichkeiten gibt es, Synergien zwischen Influencer und Performance Ads herzustellen? Darüber sprechen Jan von den Nerds und Florian von Adsventure in dieser Episode. An dieser Stelle noch ein Hinweis auf das Ads Camp am 18.09.2023 in Köln. Mit dem Code FLORIANGOESADSCAMP sicherst du dir 15 % Rabatt auf eines der letzten Tickets https://adscamp.de/. Auf dem Ads Camp erwartet dich die volle Ladung Insights und Netzwerken. Dieser Tag wird deinen Testing-Katalog füllen, dich zum Thema AI auf den neuesten Stand bringen und dir dabei helfen, deine Q4-Vorbereitung auf ein neues Level zu heben. DIE THEMEN DIESER EPISODE IM ÜBERBLICK: Creative-Produktion hebeln mit Influencer-Content: So schaffst du Synergien zwischen Influencer-Marketing und Performance-Advertising Unterschied + Vor- und Nachteile zwischen Influencer vs. Creator Branded Content heißt jetzt Partnership Ads Aktuelle Möglichkeiten in 2023 Partnership Tag (Tag muss gesetzt werden, muss organisch veröffentlicht werden). Auf Ad-Ebene als Existing Post → Partner Content → theoretisch bis zu 20 Posts. Organischer Post → Über Einstellungen → Partnership-Anzeigenerlaubnis und Code generieren → Partnership Code wird im Ads Manager eingefügt (analog TikTok). Brand Collabs Manager → Kollaboration zwischen Creator und Brand wird auf Account-Ebene hergestellt. Zugriff auf Engagement Audiences möglich, freie Gestaltung von Ads möglich, Anzahl der Ads kann skaliert werden. Hype-Kampagnen mit Partnership Ads. Lohnt sich das? Custom Conversion für Google-Suchanfragen Hinweis auf Ads Camp: FLORIANGOESADSCAMP 15 % Rabatt. Updates zu Branded Content: https://help.instagram.com/116947042301556 Mehr aus der Welt von adsventure: Besuche den Blog: https://www.adsventure.de/blog Bleib mit dem Newsletter immer up-to-date & sichere dir sofort umsetzbare Hacks: https://www.adsventure.de/newsletter/ Zur SOCIAL MEDIA ADVERTISING COMMUNITY auf Facebook: http://www.sma-community.de 74 full no Fl

Are you impatient and want to know if things work like... NOW? (Definitely not me... not ever...

Ads are a powerful tool for many successful businesses. For us, Facebook ads have been our #1 tool for growth for the past eight years to grow our list and turn our business into multiple six figures. They're the reason we were able to bring in a huge amount of high-converting leads and close million-dollar launches. And lately, I've been getting tons of questions about ads.   So on this episode, I'm sitting down with our Ads Manager, Terrell Brown to talk about all things ads! Terrell is a Preferred Agency Partner with Facebook who has 15 years of experience in planning and executing successful digital marketing campaigns through the social media platform. Terrell is also the Co-Founder of the Digital Marketing Agency and Podcast Ecomm & Coffee. His current focus and passion is on growing Course Creators, Coaches, E-Commerce Companies, and Digital Brands through Paid Social ads on Facebook, Snapchat, Twitter, Linked In, TikTok, and more. His expertise includes forecasting annual media spend/buying, paid social media strategy, and is actively involved in the growing Online Coaching and course creator space.   Listen in and discover a behind-the-scenes look into how Terrell got started with ads, how we use ads in our business without losing money, what's working today in ads and how you can use them in your business, and creative ways to get started or kick-off high converting ads ASAP. Let me tell you, I've worked with Terrell for years, and I had a sneaky suspicion I'd learn something new in this interview… but what he shares in this interview blew me away.   You can download his FREE Course Creator Calculator here - https://www.ecommandcoffee.com/coursecreatorcalculator    And you can find Terrell on Instagram @terrelladvertises   Haven't left a review yet? All you have to do is go to https://brandonlucero.com/podcast. Plus, when you send a screenshot of your review to support@brandonlucero.com my team will share our exclusive bonus episode with you! Thank you for your support of this show!   Connect with me on Instagram @iamBrandonLucero and let me know what you think of the episode!

If only scaling your business was as easy as throwing more money at the Ads Manager! If you know, you know...Scaling is not always just a matter of pushing more ad spend. Your business needs to be ready for it, and Pepijn Hufen is back on the show to explain the why and the how!  Pep is the CEO of the Smart Marketer Agency, and he's sharing what they've discovered and seen with their high-level clients in this past year. By the end of this episode, you will understand the most critical factors in each of the four stages of Ad spend, as well as the different problems and challenges that you can expect so that, ultimately, you can scale up to the next level for your business.  YOUR ENGAGEMENT MATTERS   Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.  We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and tag us in your next post, #WeOutHere. Have questions? Please send us an email at support@smartmarketer.com, and don't forget to… Serve the World Unselfishly and Profit LINKS Pepijn Hufen, on Twitter, https://twitter.com/ and Instagram, https://www.instagram.com/pep_hufen/ Episode 144, The MIT Framework For Daily Media Buying Decisions, https://podcasts.apple.com/us/podcast/the-mit-framework-for-daily-media-buying-decisions/id1522629407?i=1000611316275  Episode 122, Four Ways To Run Your Facebook Ad Campaigns In 2023, https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407?i=1000588802561 The Smart Marketer Agency, https://smartmarketeragency.com/

In this episode, Josh dives into the crucial topic of ad spend management for ecommerce businesses. He shares insightful strategies about how to structure your ad budget and avoid turning your Ads Manager into a cash-eating machine. By understanding the ins and outs of CAPs and TAPs, you can keep your business growing instead of plateauing or, even worse, declining. This episode serves as an important reference for effectively navigating the world of ad spend.00:00 Intro03:49 Can you only spend 5-10% of revenue on marketing?08:44 Manage campaign ad budgets effectively12:17 Budget Allocation Range14:00 Determine Range Based on Last 4 Weeks18:10 Commit to weekly ad spend averages20:26 Manage account based on KPIs► Click Here For Our Advantage+ Shopping Training► Follow Josh on social media: YouTube | Instagram | Facebook | TikTok | Enjoying The Ecommerce Alley Podcast?Click here to join our free Facebook group to get additional resources & access to weekly LIVE workshops that will help grow your revenue.

Sick of half-baked Instagram and Facebook strategies that don't work? I had sworn off paid traffic after a few bad experiences with strategies from mentors that didn't deliver, until I met today's guest, Meagan Buggey!   Meagan is a Meta-certified Digital Marketing Expert, and the CEO of Meagan and Company who's made it her purpose to help other moms and entrepreneurs just like her build their businesses with Facebook and Instagram Ads (without sacrificing precious moments with their family and friends).   Meagan and I have been working together for the past 7 weeks, and with her expertise, have been able to generate a 6x return on our ad spend. If you want to get started running ads that actually move the needle in your biz, press play on this episode!   You'll learn: How to know when it's the right time to start running ads for your business How to know when it's time to shut an ad off What realistic results actually look like (you might be surprised!) Why there's so much stigma around paid traffic, and why it's total B.S. How a high performing ads funnel ads next-level ease and flow to your business What's been working for us over the past 7 weeks What we've experimented with that didn't create great results The mindset you need to succeed with paid ads Where to get started as a solopreneur or small business   Connect with Meagan: Book a call and download your Getting Started Guide: http://youradbestie.com Instagram : instagram.com/meaganandcompany Website : www.meaganandcompany.com   I'd love to hear your takeaways from this episode! Send me a note on Instagram @kelly.mosser and I'll follow you back!

Succeeding as a real estate agent in today's world requires modern and innovative strategies, but most agents are only taught outdated and efficient tactics. Luckily, Krista Mashore is joining us today to reveal exactly what the modern real estate agent needs to do to compete at the highest level.   Krista Mashore is an award-winning author of multiple books about mindset, self-development, and sales, as well as a high-level educator, content creator, social media personality, and top-performing real estate agent. As one of the most sought-after coaches in the business, she shares her knowledge and success, and she's doing exactly that in this incredible episode of Real Estate Excellence.   Tune in and listen to this incredibly valuable conversation about marketing, real estate and personal development.    [00:00 - 06:37] Learning How to Serve and Not Sell With Krista Mashore • Introducing Krista Mashore, a top-performing agent, and social media personality. • Krista shares some of the principles that have led her to real estate success. • Become an expert marketer by adding value and education. • Produce content on a consistent basis to stay top of mind. • Build a one-sided relationship with viewers by being authentic and adding value. • Post every day to increase reach and impact. • Do what you love, and people will love what you do. • Krista talks about why failure is better than regret.   [06:37 - 13:27] How Mindset Became More Important Than Having a Skillset • Krista left her full-time teaching job to take care of her daughter and got into real estate by default- • She sold 69 homes in her first year and focused on sellers afterward. • Krista also wrote a book called "Stop Snap and Switch" about training the brain for success. • As an avid learner, she spent over a million dollars on professionals and coaches. • She realized mindset is more important than skillset for success.   [13:27 - 20:13] Tips for Positioning Yourself Differently to Become a Top Agent • Real estate agents can make a lot of money if they take the time to master their craft and not just be a commodity. • Krista invested money in marketing herself. She did things others in the industry weren't doing and marketed on movie theaters, television, etc. • When the market switched in 2008, she had to become a top marketer and treat every listing like it was a million-dollar listing. • Agents should position themselves differently than others and add value to become authorities in their fields.    [20:13 - 26:59] How to Become a Community Market Leader in Any Neighborhood • Krista wrote multiple books on short sales and foreclosures and sent packages to asset management companies and banks. • When she started becoming successful by sending out packages with business plans, certifications, a team of contractors, and money for repairs until she landed her first foreclosure account. • She suggests agents become community market leaders in their neighborhood by creating content about it, doing monthly market updates, and setting up funnels with videos.   [26:59 - 33:38] Dominating Your Industry with Funnels • Become the community market leader by adding value and educating people. • Use digital tools such as Zoom, Loom, and QR codes to reach out to potential buyers/sellers. • Create content such as monthly market updates and videos of local restaurants. • Utilize funnels to drive traffic to specific pages and track how serious a person is. • Use Facebook ads to target sellers by speaking to their problems.   [33:38 - 40:03] How To Market Your Home and Yourself with Digital Open Houses • Give people something to educate them before asking for contact information. • Position yourself as the authority to win before walking through the door. • Spend around $250-$300 a month on Facebook ads. • Create content to compare your marketing with Zillow. • Krista explains why open houses are ineffective and dangerous.   [40:04 - 46:45] Instilling Confidence in Your Clients • 98% of buyers start their home search online, so you should target buyers there. • Use an Ads Manager account to target specific communities. • Retarget people who have watched the video. • Use a Special Ad Audience to target people who can actually buy a house. • Create an outgoing call for agents with a training video. • Identify problems in the market and create videos that address them.   [46:46 - 53:39] Invest in Yourself and Reach Success • Investing in personal development and education is a great hedge against inflation and recession. • Krista has invested over $1,165,000 in the past 5 years and 4 months to become an expert in her craft. • She also offers a 3-day virtual event to teach agents how to create content, position it properly, and build a strategy. • She recommends spending at least 3% of your income on personal development and education.   [53:39 - 55:02] The Power of Community in Real Estate • People in real estate are afraid to share their secrets. • Real estate agents are not taught how to be a real estate agent or market. • Agents like Krista succeed by building communities where people cooperate and gain value from each other.   Quotes:   "Failure is better than regret" - Krista Mashore   "Mindset is more important than skillset." - Krista Mashore   "It's hard until it's not. In the beginning, when you're learning something, it will be difficult. Take more time, but then you can do it." - Krista Mashore   "The best hedge against inflation and a recession is investing in your own education, your own knowledge. Because no one can take that from you." - Krista Mashore   To make contact with Krista, keep up with her new projects, and make her a part of your own business network, make sure to follow her on social media and visit her business website.   Unstoppable Agent business website: https://unstoppable.kristamashore.com/realestate Twitter: https://twitter.com/CoachingKrista YouTube: https://www.youtube.com/channel/UCRxGI0rigYqkRe27pUVNjQw   If you want to build your business and become more discoverable online, Streamlined Media has you covered. Check out how they can help you build an evergreen revenue generator all  powered by content creation!   SUBSCRIBE & LEAVE A 5-STAR REVIEW as we discuss real estate excellence with the best of the best.    

When should you hire an ads manager?

Ep. 144, The MIT Framework For Daily Media Buying Decisions If you spend any time in Ads Manager, this episode is for you. The CEO of the Smart Marketer Agency (Pepijn Hufen) is back on the show to share the framework he and his team use for their high-level clients. By the end of this episode, you will feel more confident when drawing conclusions and less daunted by the data. You'll learn the best metric for determining business health, how to handle Ads that have been running for less than 72 hours, and more! “If you are a media buyer, you cannot look at Ads in a silo. You cannot look at Ads in isolation from the whole business. If you are an agency, you are responsible for understanding what is happening in your client's overall business.” Pepijn Hufen YOUR ENGAGEMENT MATTERS  Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has exceeded what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.  We'd also love it if you repost this episode on your social media, share your favorite episodes with friends, and tag us in your next post, #WeOutHere. Have questions? Please send us an email at support@smartmarketer.com, and don't forget to… Serve the World Unselfishly and Profit Links Pepijn Hufen, on Twitter, https://twitter.com/PepHufen on Instagram, https://www.instagram.com/pep_hufen/?hl=en More Episodes, https://smartmarketer.com/blog/?cat=podcasts. The Smart Marketer Agency, https://smartmarketer.com/agency/

Are you ready to learn how to test your ads to get the best results?In this episode of the podcast, I'm sharing the four-step process for testing lead-generation ads to figure out what ads work best for your business. You always want to be getting the best results possible from your ads, but you can't do that without testing. Once you've got this simple testing process down, you can start making small tweaks to your ads anytime and know exactly what effect those tweaks are having on your numbers. Topics covered in this episode include:Metrics that you're going to want to pay attention to How to get an accurate cost per lead What to look for in Ads Manager and Google Analytics Defining what a winning ad looks like for you Let me help you get the results you want for your coaching business! Tune in to get started. Connect with me @neillwilliamscoach on Instagram and FacebookIf you're loving what you're learning on this podcast every week - the tools, the strategies, and the brain hacks to build a business you love in 10 hours a week - please follow, rate and review by heading to Apple Podcasts or wherever you listen to podcasts.Full show notes available at www.neillwilliams.com/podcast Register for my upcoming 3 Day Marketing Workshop for busy coaches: https://neillwilliams.com/may-2023-workshop

Campaigns in Facebook Ads Manager

Advertising your business online can be tricky, expensive, and frustrating. Here to help is this week's guest, Jenn Possick.  Jenn helps coaches and course creators run Facebook and Instagram ads that convert.  In today's episode, we dig into Jenn's discovery of online marketing as an elementary school teacher, what to include on your landing pages for easier list building, and what's working right now when it comes to advertising on Facebook and Instagram. Show notes for this and other episodes available at Leadpages.com/podcast.