Podcasts about ads manager

We are halfway through the year, and holy bananas, where did it go? If your stomach just dropped because you're nowhere near the goal you wrote down in December, stay with me.You do not toss out the plan you made. You check it.In this episode, Brandi walks you through the exact mid-year reset she just ran with her Strategist Society members, the one that stops the panic spiraling and replaces it with real data. You'll pull your numbers, find out where you're actually sitting in your business, do the gap math (it's smaller than you think), and walk away with three action steps for the next seven days.In this episode, you'll learn:Why service providers should plan in 90-day increments instead of 12-month chunksThe year-over-year growth number that tells the truth about your business (and why the average business only grows 5 to 10% a year)The car-seat gut check: are you in the driver's seat, passenger seat, back seat, or the trunk?How to close your revenue gap by spreading it over six months instead of panicking over the whole numberThe brain dump exercise that took Brandi from a $250K year to $1.2MWhy "I don't like it" is not a reason to skip what actually works (cold email, cold calling, Upwork, local networking)How to reconnect to your North Star and pick the two life areas to focus on nextMentioned in this episode:Strategist Society (scale to consistent $10K, $15K, $20K months): https://thestrategistsociety.comConversions for Clients (just getting started, no clients yet): https://conversionsforclients.comDM Brandi the word RESET on Instagram for the lightning version: https://instagram.com/brandimowlesReady to scale past $10K months?If you're sitting here thinking "this is exactly what I needed, but I'll talk myself out of doing it alone," that's exactly what Strategist Society is for. It's the room where we look at your real numbers with you, tell you where to raise your prices, help you brain dump your gap fill, and hold you to the three things you committed to. Built for service providers ready to scale to consistent $10K to $20K months on less than 25 hours a week. Head to https://thestrategistsociety.com.Loved this episode?Screenshot it, share it to your stories, and tag @brandimowles. It helps more service providers find the show and it makes my whole day.Now go do the dang thing.Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650Follow Brandi on Instagram: https://www.instagram.com/brandimowlesFollow Brandi on Facebook: https://www.facebook.com/Brandiandcompany

Cheap leads can look great in Ads Manager, but they may cost more than you think. In this episode, I explain why lead quality matters, how low cost leads can create false confidence, and what to look at beyond cost per lead. This podcast is not affiliated with, endorsed by, or sponsored by Meta, Facebook, or Instagram. All trademarks belong to their respective owners. Opinions are based on Phil's experience working with advertisers. Website: https://philgrahamdigital.com

Y'all, this spotlight episode hit different.Lauren is a Conversions for Clients student who got made redundant in December and gave herself 3 months to make her ad management business work before she'd have to go back to corporate. By April, she was billing £6,125 with four clients, all from four completely different sources.No fancy website. No massive audience. No "wait until I'm ready" energy. Just decision, deadline, and doing the dang thing.In this episode, Lauren breaks down her exact numbers month by month, the four channels she used to find her first clients (none of them are Instagram, by the way), how she repackaged her offer to charge £3,000 for a foundational month plus £1,500/month retainer, and the mindset shift that took her from no self-belief to feeling invincible.If you've been sitting on the fence about starting your service business or you're scared the timing isn't right, this is your sign.In this episode, you'll learn:How Lauren scaled from £500 to £7,600 months in her first 4 months of businessThe 4 client acquisition channels she used (and why you only need 3)How to structure a £3,000 foundational month offer that clients will pay forThe exact moment she fired her £500/month client (and why you should too)Why "back against the wall" energy is the best place to start your businessThe strategist trifecta approach that lets you charge premium without burning outHow AI is changing service delivery (and why strategists are irreplaceable)The mindset shift that builds real, lasting confidenceWhat aligned hustle looks like versus the toxic versionMentioned in this episode:Conversions for Clients: conversionsforclients.comStrategist Society: thestrategistsociety.comConfident Ad Manager Bootcamp: confidentadmanager.comDM Brandi the word LAUREN on Instagram for the cliff notes version: @brandimowlesThe Champagne Clients podcast episode (referenced by Lauren): https://brandimowles.com/278Ready to scale past $10K months without burning out?Inside Strategist Society, I teach the strategist trifecta, the systems, and the offer structure that let you raise your rates and reduce your hours at the same time. If you're ready to stop trading hours for dollars and start building the business Lauren is now building, come hang out with us at thestrategistsociety.com.Loved this episode?Screenshot it, tag @brandimowles, and share it with one service provider who needs to hear Lauren's story. The more we lift each other up, the more women win.Now go do the dang thing.Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650Follow Brandi on Instagram: https://www.instagram.com/brandimowlesFollow Brandi on Facebook: https://www.facebook.com/Brandiandcompany

Have you ever realized that if your ads manager disappeared tomorrow, you wouldn't even know how to pause your own ads? Get Done-For-You Ad ManagementI share the story of a course creator whose trusted ads manager got locked out of Meta, leaving campaigns running with no one watching them and no clear next step. I walk you through the simple mistakes that put course creators in this situation, like not owning your ad account or Pixel, and what you can do now to protect your business before it's too late. Listen now and make sure your ad setup still works, even if your ads manager doesn't.‍‍Watch this episode on YouTube!Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie's Links:Get 1:1 Meta Ads Coaching from Kwadwo!Get Done For You Facebook AdsSay hi to Kwadwo on InstagramSubscribe to The Art of Online Business's YouTube Channel

Do your Meta ads feel like they're sucking your budget without delivering results?   In this episode, I talk about one of the biggest reasons why Meta ads fail in 2026: weak messaging and unclear customer positioning.    High-converting Meta ads don't start inside Ads Manager. They start with understanding your customer deeply. I run through how to identify your ideal customer, how to use voice of customer research to improve your Facebook ads strategy, and why ads are an amplifier of what already exists inside your business.    If your Meta ads aren't working, this episode will help you understand why   Learn more about working with Lume Marketing ●        The next 8-week mentoring program where you'll learn to run Meta ads like a pro is opening soon. Apply now. ●        Hire us to run your ads ●        Learn how to run your own ads   This episode is part 3 of my 6-part series on how to run profitable Meta ads in 2026 using my PROFIT framework. I walk you through the "O" step which stands for outline your audience and optimise your messaging. I explain why magnetic messaging matters, how to stop trying to market to everyone, and why understanding the person with the wallet changes everything.    I also share practical ways to gather customer insights, including reviews, testimonials, social comments, market stalls, expos, and real-world conversations. Because listening to your customers is one of the most powerful marketing skills you can develop.    We also look at why people buy outcomes, not products, and how to use the Features, Advantages, Benefits framework to create Meta ads that convert.   If you want to learn how to run profitable Meta ads, improve your Facebook ROAS, create high-converting ad creative, and stop wasting money on ads that don't work, this episode will give you practical strategies you can apply immediately.    I also share why trust matters so much in ecommerce marketing, how conversion assists like shipping and money-back guarantees help increase conversions, and why your brand positioning matters more than ever in today's crowded digital space.    Whether you run an ecommerce brand, personal brand, service business, or product-based business, this episode will help you create clearer messaging, stronger positioning, and Meta ads that connect with the right people.   What's one thing your customers constantly say about your business or product? I'd love to know. Come connect with us and send me a DM over on Instagram at @lumemarketing   Contact details mentioned: ●        Connect with Lume Marketing on Instagram, Facebook of via our website ●        Megan Winter on LinkedIn   Resources ·       Should you run your own ads or partner with an agency? Take the quiz here to find out. ·       10 most common Meta ads red flags, and how to avoid them. Download for free here.   Loved the pod? ·       Leave a review and you may just find yourself getting a shoutout on the pod.

Meta Ads are more competitive than ever, and for many e-commerce brands, top-of-funnel purchase campaigns are not converting as easily or as quickly as they once did. This is especially true if you sell higher-ticket products, considered purchases, or non-essential items, where customers may need more time before they are ready to buy. In this episode, I'm breaking down a Meta Ads strategy I've been testing inside my mastermind called a funnel feeder campaign. It's a low-cost, top-of-funnel campaign designed to introduce new people to your brand, build engagement and create a warmer audience before asking for the sale. This is not a replacement for your purchase campaigns. It sits above them, helping feed your funnel with new prospects, stronger engagement signals and more social proof. In this episode, I cover: What a funnel feeder campaign is and where it sits in your Meta Ads strategy Why top-of-funnel purchase campaigns can be harder to convert right now How to use engagement or video view campaigns to bring new people into your world Why exclusions matter if you're trying to reach genuinely new audiences How this strategy can help build social proof on your existing ad posts When to test a funnel feeder campaign, especially if your account is new, low volume or struggling with top of funnel sales When not to bother with this strategy and where to put your budget instead The key metric I'd add to your Ads Manager dashboard when testing this campaign If your ads are feeling a little flat, this is a practical strategy worth testing. It gives Meta more signals, helps grow your warm audiences and can support the purchase campaigns already running in your account. Ready to feel more confident with your Meta Ads? If this episode has you thinking about your own ad account and what you could be testing next, eComm Ads Academy is now open for early enrolment. It's my 8-week small-group coaching program for e-commerce founders who want to understand their Meta Ads properly, make smarter decisions and stop relying on guesswork. You'll get instant access to the full learning hub when you join, plus live coaching, ad account reviews and support once the live round begins. Early enrolment is now open, and the first 10 people who enrol before 30 June also receive a bonus 1:1 call with me. Learn more and join here:https://www.jodieminto.com/eaa

This week on Marketing O'Clock: OpenAI announced the launch of product feeds, a new beta Ads Manager tool that will allow retail advertisers to upload product feeds and to create ads from individual catalog items automatically. Plus, Google's testing a new style of sponsored carousels in the images tab of Search.Visit us at - https://marketingoclock.com/

If you're staring at your calendar in June thinking, "Oh my gosh, what am I about to do with the kids home all stinking summer," this episode was created exactly for you.You do not have to white-knuckle your way through the next eight weeks. You don't have to ghost your clients. You don't have to skip the beach. And you definitely don't have to work from a hotel bathroom at 11pm while your kids are asleep.There is a way to actually do this. I've coached hundreds of women through it, and I pretty much live on a summer schedule 365 days out of the year. So let's get into it, friend.In This Episode, You'll Learn:The mindset shift you HAVE to make about summer (this is non-negotiable, and it's the reason most service providers melt down in June)The 4 client conversations you need to have this week (with the exact energy to bring to them)Why "I need to hire someone to cover for me" is the wrong instinct, and what to do insteadThe Summer Work Bucket List framework: full work weeks, modified weeks, and vacation weeks (and how to map every week of your summer into one of the three)The "power days and pockets" rhythm my Strategist Society members use to run profitable businesses while travelingA real student example: how one of our members handled a Disney cruise with four retainer clients and ads runningWhat to do RIGHT NOW if you didn't pre-plan and your summer is already on fireMentioned in This Episode:Strategist Society: thestrategistsociety.comConversions For Clients: conversionsforclients.comDM me on Instagram: @brandimowles (send the word SUMMER)Ready to Scale Past $10K Months?If you're sitting at $3K to $10K months as a service provider and you're tired of trading hours for dollars (especially when summer or any time off destroys your income), Strategist Society is exactly where you need to be. We help you repackage your offers, get in front of champagne clients, raise your prices, and build a business that runs without you babysitting it every time you want a week off. No agency required. Apply at thestrategistsociety.com.Loved This Episode?Share it with one friend who's already drowning in summer chaos, and tag me @brandimowles so I can see it. I read every single message and DM.Now go do the dang thing.Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650Follow Brandi on Instagram: https://www.instagram.com/brandimowlesFollow Brandi on Facebook: https://www.facebook.com/Brandiandcompany

You could be the best closer in the world. You could have your offer dialed in. You could be saying all the right things on every discovery call.And you're still losing the client.Because the problem isn't the call. The problem is what's happening before the call. And 99% of service providers, even the ones charging $5K, $10K, $15K a month, are completely missing this one page that could change their entire conversion rate.In this episode, I'm breaking down what your post-schedule page is, why it works, and why your discovery call conversion rate isn't where it could be without it.In this episode, you'll learn:The 3 places every service business breaks down (and how to know which one is killing your growth)Why your discovery call conversion rate should be between 40% and 60% (and what to do if it's outside that range)The real reason your sales calls are running 30, 45, 50 minutes when they should be 15What a post-schedule page actually is and the 4 jobs it needs to do for youThe 3 objections that keep service providers from building this page (and why they're all wrong)How adding this one page increased my own conversion rate by 15%If you're sitting at under a 40% conversion rate right now, this is the strategy that can change your entire sales process this week.Mentioned in this episode:Apply for Strategist Society: https://thestrategistsociety.comFrom Chasing to Chosen: https://brandimowles.com/chasing  Predictable Clients: https://brandimowles.com/predictableDM me on Instagram with the word PAGE: https://instagram.com/brandimowlesReady to scale past $10K months?If your sales calls are taking forever, you've raised your prices and suddenly can't find clients, or you're hitting a ceiling you can't break through, I want to get my eyes on your business. Apply for a 1:1 call with me at https://thestrategistsociety.com. We'll find your biggest hole in 15-20 minutes, and you'll walk away with total clarity on your next step.Loved this episode?Take a screenshot, share it on Instagram Stories, and tag me @brandimowles. It helps more service providers find the show.Now go do the dang thing.Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650Follow Brandi on Instagram: https://www.instagram.com/brandimowlesFollow Brandi on Facebook: https://www.facebook.com/Brandiandcompany

If you're running Facebook and Instagram ads but still guessing where your sales are coming from, this is going to help a lot.Get the Done-For-You Ad Management I break down the simple ad account audit I wish more course creators did before hiring an ads manager, including how to track your leads better, separate your traffic sources, and spot what's actually driving sales. I also share a few easy-to-miss setup mistakes that can make your ads look worse than they really are. Listen now and see what your ad account might be missing.‍‍Watch this episode on YouTube!Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie's Links:Get 1:1 Meta Ads Coaching from Kwadwo!Get Done For You Facebook AdsSay hi to Kwadwo on InstagramSubscribe to The Art of Online Business's YouTube Channel

Get my FREE 2026 Facebook Ads Masterclass here

Meta ads have been doing some strange things lately, especially when it comes to finding fresh top-of-funnel audiences. In some accounts, purchase campaigns are leaning heavily towards warm audiences, while retargeting is suddenly performing better than it has in a long time. So in this episode, I'm sharing a small but mighty Instagram strategy that can help bring new people into your world, grow your following, and support the rest of your Meta ads ecosystem. This is an updated version of a strategy I first shared back in episode 104, and it's especially useful right now if your top-of-funnel purchase campaigns have felt a little unpredictable. In this episode, I cover: Why some broad Meta campaigns may still be spending heavily on engaged and existing audiences Why growing your Instagram audience can still support your broader sales and marketing strategy How to choose the right organic posts to boost Why your boosted post should be created from Instagram.com, not the app The objective I recommend using if follower growth is your goal How to set up your audience, budget and ad account connection properly What to track inside Ads Manager so you can see what's working If your purchase campaigns are struggling to find fresh people, or your Instagram reach feels painfully low, this episode will give you a simple, low-cost strategy to test alongside your existing Meta ads.

Skaliere deine digitalen Produkte mit smarten Werbeanzeigen: https://kurse.juliatrost.de/digitale-produktwelt/?el=d250526&&htrafficsource=podcastKostenloses Webinar: https://juliatrost.de/kostenloses-webinar-26/?el=d250526&&htrafficsource=podcastIn diesem Video zeige ich dir, wie ich mit Claude Code Werbeanzeigen für meine digitalen Produkte erstelle und auswerte – und das, obwohl ich kein Ads-Experte bin. Wir bauen gemeinsam mit Manus und Claude Code kreative Visuals für Instagram, die wirklich auffallen. Außerdem zeige ich dir, wie du mit der Claude Chrome Extension dein Meta-Werbeanzeigenkonto direkt analysieren lassen kannst – inklusive Optimierungsempfehlungen, welche Ads du pausieren und welche du skalieren solltest.

Welcome to Omni Talk's Retail Daily Minute, sponsored by Duvo and Mirakl.In today's Retail Daily Minute, Omni Talk's Chris Walton discusses:OpenAI launches a beta self-serve ChatGPT Ads Manager in the U.S., introducing cost-per-click bidding and expanded measurement tools, as brands like Target, Albertsons, and Williams-Sonoma are already in the pilot and the company eyes $2.5 billion in ad revenue this year.Bob's Discount Furniture opens its first combined retail store and distribution center in Solon, Ohio, a hybrid format designed to reduce line haul costs and speed fulfillment.Flashfood launches a loyalty integration feature allowing shoppers to link grocery loyalty accounts directly to its app, with Meijer as the first partner and more than 20,000 mPerks accounts connected in the first two weeks.The Retail Daily Minute has been rocketing up the Feedspot charts, so stay informed with Omni Talk's Retail Daily Minute, your source for the latest and most important retail insights.

On today's MadTech Daily we look at OpenAI expanding ChatGPT ads with a US-based manager and CPA bidding, Amazon taking aim at supply chain dominance, and publishers suing Meta over AI training copyright claims.

In dieser Folge gibt Katharina Einblicke in die jüngsten Entwicklungen rund um ChatGPT Ads von OpenAI. Sie erläutert die Umstellung vom CPM- auf das CPC-Abrechnungsmodell, die Einführung eines eigenen Ads Managers sowie die Ausweitung der Werbeanzeigen auf nicht angemeldete Nutzer. Zusätzlich analysiert sie die Senkung des Mindestbudgets für Werbekampagnen und diskutiert die möglichen Auswirkungen für Agenturen und Werbetreibende in Deutschland. Um diese 5 Fragen geht es in der Folge: - Welche Vorteile bringt die Umstellung von CPM auf CPC für Advertiser mit sich? - Was offenbart die Einführung des eigenen Ads Managers über die Werbestrategie von OpenAI? - Welche Auswirkungen hat die Ausweitung der Anzeigen auf nicht angemeldete Nutzer? - Wie beeinflusst die Senkung des Mindestbudgets die Zugänglichkeit der Plattform? - Wann ist mit dem Start von ChatGPT Ads in Deutschland zu rechnen? Das sagt Katharina: „Dass OpenAI nun auf CPC umstellt und einen eigenen Ads Manager testet, zeigt klar, dass ChatGPT Ads kein Experiment mehr sind, sondern eine ernsthafte Werbeplattform.” Mit: Katharina Knolle, strategische Leitung Paid Media Marketing bei webnetz

Y'all, this episode is proof that you can be a present mom AND have a thriving business. It's not either/or. It's AND.Laura found me in the most random way possible (let's just say it involved a Facebook mom group and me getting into it with a troll). When we first met, she was a social media manager running content for five businesses but only getting paid for two clients. She was maxed out at $2,400 a month with zero room to grow.Fast forward one year, and Laura just hit $9,800 in January. She's transitioned to ad management, she's landing local clients through networking, and she's doing it all while getting her kids off the bus and being present at home.In this episode, we're breaking down:The moment Laura realized social media management wasn't going to get her where she wanted to goWhy she was terrified that making more money would make her a worse mom (and how she got past it)The 60 days where everything changed and her income more than doubledHow she's finding clients through local networking, cold emails, and Facebook groupsThe two skills from Strategist Society that made the biggest differenceWhat she'd tell someone sitting on the fence about investing in themselvesIf you're a service provider who feels maxed out, burned out, or stuck at an income ceiling, Laura's story is going to light a fire under you.Resources Mentioned:Apply for Strategist Society: https://thestrategistsociety.comGet started with Conversions for Clients: https://conversionsforclients.comConnect with me on Instagram: https://instagram.com/brandimowlesFollow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650Follow Brandi on Instagram: https://www.instagram.com/brandimowlesFollow Brandi on Facebook: https://www.facebook.com/Brandiandcompany

Jeremy Packee and Emily Anderson break down March's biggest paid media updates, including OpenAI's shift away from experimental tools like Sora and Meta's continued push into AI-powered campaign management with Manus. They also explore Google's expanding Performance Max capabilities, new cross-channel budgeting tools in Google Analytics, and Apple's long-awaited move into ads within Apple Maps. The episode highlights major changes to attribution, increased visibility and control within automated campaign types, and the growing role of AI across reporting, creative, and media buying workflows. As automation accelerates, the hosts emphasize the continued importance of human strategy and oversight. Episode Highlights Biggest Shift Meta's move to click-only attribution removes engagement-based signals from conversion tracking, which could significantly impact reporting and perceived performance across accounts. Biggest Platform Signal OpenAI sunsetting Sora signals a broader shift away from consumer-facing AI experiments toward more scalable, revenue-driven products like ads and enterprise tools. New Feature to Test Google Analytics' cross-channel budgeting and scenario planning tool could become a major step toward unified performance forecasting—if the data proves reliable. Control Upgrade Microsoft finally introduces negative keyword lists in PMax, bringing much-needed control to a previously limited campaign type. Creative Reality Check Google's Veo video generation inside Asset Studio shows promise, but current outputs still lag behind tools like Canva and other creative platforms. Other Platform Updates • Meta is expanding Manus AI into Ads Manager and the Instagram Creator Marketplace • Google added more visibility to Performance Max, including budget pacing and audience insights • Apple is introducing ads in Apple Maps search and suggested locations • OpenAI is testing an Ads Manager for ChatGPT with early reporting features • Shopify is leaning into AI-powered product discovery within ChatGPT while maintaining native checkout • WordPress now allows AI agents to create and manage site content (with approvals) • Meta added new lifecycle targeting and expanded retargeting controls • Pinterest is pushing Performance+ campaigns as the default • Snapchat and TikTok continue expanding AI creative tools and premium placements • Instagram is testing post-publish carousel reordering Final Take AI is becoming deeply embedded across every major platform—but it's still not ready to replace human decision-making. The opportunity isn't in handing over control—it's in knowing where these tools can actually improve efficiency without sacrificing strategy. Follow The Click Brief for fast, no-fluff performance marketing updates. Visit The Click Brief blog for more in-depth analysis and updates from March

On today's MadTech Daily we cover OpenAI launching its Ads Manager and lowering the minimum spend for its ads pilot, Meta removing ads recruiting plaintiffs in social media addiction lawsuits amid rising legal pressure, and YouTube's 90-second unskippable ads amid a CTV push.

If your Meta ads have suddenly stopped performing, your ROAS has dropped, or you're getting clicks but no sales, this episode is for you. Inside this episode, I'm breaking down some of the most common Meta ads problems I'm seeing right now across e-commerce brands, and what to actually do about them. From ads that start strong and then slow down, to campaigns that are spending but not converting, I'm walking you through the key things to check before you panic, turn everything off, or assume your ads are broken. I also share why low ROAS is not always a Meta problem, what can cause new ads not to spend at all, and why your website might be the real issue if people are clicking but not buying. In this episode, I cover: What to do when your ads were working, then suddenly dropped off Why low ROAS often points to an average order value or website issue What to look at when you're getting some sales, but not enough volume Why do some new ads not spend at all What it usually means when your ads get clicks but no purchases The difference between a Meta ads issue and a website conversion issue Why reading the numbers matters more than reacting emotionally This is a practical troubleshooting episode to help you step back, assess what the data is actually saying, and make smarter decisions inside Ads Manager. If you enjoyed this episode, come and say hi on Instagram at @iamjodieminto. And if you'd like my help with your e-commerce business, you can learn more about my programs and coaching at jodieminto.com/work-with-me.

Picture this. You open Ads Manager. You've got a blank campaign staring back at you. And absolutely no idea where to start. That's exactly where this episode begins. Because knowing why ads are a good idea is one thing. Knowing exactly what to do when you actually sit down to run them is something else entirely - and that's what I'm walking you through today. A real, honest walkthrough of exactly what I would do if I jumped into your ads manager right now and set up your first ads from scratch - whether you've never run an ad before or you've tried and not seen results. In this episode I walk you through: The very first thing I'd set up before running a single ad - and why most people skip this My favourite low cost nurture ad strategy that creates omnipresence without a big budget Why I wouldn't start with a direct to sale ad - and what to do instead How to choose what to promote in your first lead gen ad and why timing matters more than you think What 80p a lead actually looks like in real life - and what that means for your list over the next six months I'm giving a lot away in this one. Because I want you to see exactly what's possible!

This week in the business of podcasting:Ben Robins shares his takeaways from Advertising Week Europe, arguing the podcast advertising industry is data-rich but insight poor. Sounds Profitable's Tom Webster will debut the 2026 UK Advertising Landscape Study at The Podcast Show London in May.Spotify has launched interactive carousel ads and branded playlist takeovers for advertisers, adding A/B testing and automated bidding to its Ads Manager platform.A federal judge has issued an injunction blocking the Trump administration's executive order cutting federal funding for NPR and PBS, though the operational impact remains uncertain as an appeal is expected.Podcast brands get into the April Fools' spirit: Noiser, Airship, and Magellan AI turn a History Daily episode into a 1572-themed ad experiment, while Headliner announces "Full Circle," a tool that converts video back into video.Podnews is accepting submissions for its fifth annual podcast platform report card through April 30, with results to be presented at The Podcast Show London in May.To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.

This week in the business of podcasting:Ben Robins shares his takeaways from Advertising Week Europe, arguing the podcast advertising industry is data-rich but insight poor. Sounds Profitable's Tom Webster will debut the 2026 UK Advertising Landscape Study at The Podcast Show London in May.Spotify has launched interactive carousel ads and branded playlist takeovers for advertisers, adding A/B testing and automated bidding to its Ads Manager platform.A federal judge has issued an injunction blocking the Trump administration's executive order cutting federal funding for NPR and PBS, though the operational impact remains uncertain as an appeal is expected.Podcast brands get into the April Fools' spirit: Noiser, Airship, and Magellan AI turn a History Daily episode into a 1572-themed ad experiment, while Headliner announces "Full Circle," a tool that converts video back into video.Podnews is accepting submissions for its fifth annual podcast platform report card through April 30, with results to be presented at The Podcast Show London in May.To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.

What does it look like to go from working "the night shift," barely sleeping, charging $350 retainers, and pulling in $3K months to hitting nearly $15K in a single month while actually working LESS?That's exactly what happened for Emily, one of our Strategist Society members and a meta ads manager and mom of four in Texas. In this student spotlight episode, Emily shares her entire journey, from taking any client she could get and undercharging like crazy, to raising her prices, finding aligned clients, and building a business that actually fits her life.We're getting real about what it looks like to scale a service business as a mom, how the Standards of Excellence changed everything for her, why theme days are a game changer (especially if you have ADHD), and what happens when your biggest business problem becomes having TOO much free time.If you're a service provider sitting at $3K to $5K months, wondering how to break through to the next level, this episode is for you.In this episode, you'll hear:How Emily went from $3K months and late nights to nearly $15K while working lessWhy she ghosted me for a month before joining Strategist Society (and what changed her mind)The pricing shift that changed everything: from $350 retainers to a $3K minimumHow the Standards of Excellence became her "lighthouse" during chaotic seasonsWhy she had her best month ever while being hospitalized AND snowed inHow theme days helped her manage ADHD and eliminate context switchingThe mindset shift that happens when you start making more money while working lessEmily's next goal: $20K months as her new normalResources mentioned in this episode:Join Strategist Society for service providers scaling past $10K months - https://thestrategistsociety.comGet started at conversionsforclients.com if you're building your foundation DM me on Instagram @brandimowlesBook mentioned: The Slight EdgeFollow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650Follow Brandi on Instagram: https://www.instagram.com/brandimowlesFollow Brandi on Facebook: https://www.facebook.com/Brandiandcompany

This week on Marketing O'Clock: Google's recent statement noted that it's allowing sites to opt out of AI features in Search. Plus, OpenAI is continuing to test ads in ChatGPT and Ads Manager, & more.Visit us at - https://marketingoclock.com/For the Dad's shirt - https://bwtb.com/pages/tier-1-design-contest?_pos=1&_psq=tier+1+design&_ss=e&_v=1.0

Most gym ads fail for one simple reason. The system sending leads was never set up to filter the right people in the first place.Welcome to Gym Marketing Made Simple, the show focused on cutting through the noise around gym growth. Each episode centers on practical marketing, sales, and leadership systems that help boutique gyms build steady momentum without guesswork or constant outreach.Episode HighlightsIn today's episode, Blake Ruff discusses a new Facebook Ads Manager feature that allows campaigns to target users who prefer submitting a lead form on Facebook or visiting a website. SMS verification helps improve lead quality on Facebook lead forms, while proper Meta pixel installation ensures website conversions are tracked correctly. Using both options allows gyms to capture leads from different user behaviors and compare results through campaign data.Episode OutlineOverview of the new Facebook Ads Manager feature, allowing website or instant form lead deliveryHow Facebook determines whether a user is sent to a website or a lead formAdvantages of Facebook instant lead formsImportance of SMS verification for improving lead qualityWhen websites generate higher quality leadsThe role of the Meta pixel in tracking website conversionsUsing Facebook Pixel Helper to confirm the pixel is firing correctlySetting campaign budgets versus ad set budgets in Ads ManagerHow to configure and customize lead forms inside FacebookRequired lead form fields and privacy policy requirementsConnecting Facebook leads to a CRM for follow-upThe benefit of running website traffic and lead forms togetherUsing campaign data to compare results from both lead sourcesEpisode Chapters00:00 Intro & Podcast Overview00:29 New Facebook Ads Feature: Website + Instant Forms01:20 Pros & Cons of Lead Forms vs Websites02:15 SMS Verification for Higher-Quality Leads03:05 Website Optimization & Pixel Setup04:24 Building High-Intent Lead Forms05:20 Combining Website Traffic & Instant Forms06:40 Using Data to Optimize Campaigns07:30 Recap & Call to ActionAction TakenEnable SMS verification on Facebook lead forms to confirm phone numbers and improve lead qualityInstall the Meta/Facebook pixel on the websiteEnsure the lead conversion pixel fires when a form is submittedDownload and run the Meta Pixel Helper to verify tracking eventsCreate or duplicate a lead form with higher-intent settingsAdd fields for first name, last name, email, and phone numberInclude privacy policy and a clear call-to-action to schedule a free trialConnect Facebook lead form submissions to the CRM systemSelect the correct website pixel and set the conversion event to “Lead” in Ads ManagerConfigure campaigns using the website plus instant forms optionOptimize the website using a clear problem-solution message and fewer distractionsRun campaigns and compare lead performance from website traffic and instant formsConclusionThe new Ads Manager feature allows gyms to capture leads in two ways without choosing one platform over the other. Facebook directs users to the experience they are most likely to complete, while campaign data reveals which path produces stronger results. With SMS verification, proper pixel tracking, and a clear website message, both lead sources can support stronger ad performance.CTABook a free call using the Lasso framework to see how a structured marketing system can increase member sign-ups.

Today's MadTech Daily covers OpenAI testing an Ads Manager and preparing its Agentic Storefronts feature, Meta being expelled from IAB Sweden while it plans major staff layoffs, and TikTok investors facing a huge bill from the Trump Administration. 

If you hired an ad agency to save time and make more money… but you're still doing the creative, still managing the process, and still feeling unclear about what's actually working? This episode is for you. In today's episode, Claire shares five warning signs it might be time to cut ties with your ad agency or consultant — even if they've been with you for a while, even if you like them, even if they've "helped in past launches." Some of these red flags are obvious. One of them is hiding in plain sight inside Ads Manager. And one of them is the reason a lot of businesses end up paying for "support" that actually slows them down. If you want a faster, simpler, more profitable relationship with ads — this is the listen. This Week on the Get Paid Podcast: The un-subtle Ads Manager clue that tells you your agency is running an outdated setup The timeline standard that should never be missed when you're running ads for a live event The "quiet leak" that drains budget (and why it's a bigger deal than most people realize) The ROI question you should be asking (but probably aren't) The one factor that determines whether outsourcing ads is smart… or just expensive Mentioned in this episode: Get Paid Marketing (GPM): clairepels.com/waitlist Now it's time to GET PAID  

Episode Notes Meta Embeds Manus AI Into Ads Manager Meta has begun embedding its Manus AI assistant directly into Ads Manager, allowing advertisers to analyze campaign performance conversationally within the platform. While early tests show potential, the hosts caution that advertisers should treat these tools as assistants rather than autonomous strategists. Jeremy Packee and Emily Anderson break down February's biggest paid media updates, including Meta's push deeper into AI-powered campaign management and Google's major change to budget pacing tied to ad scheduling. They also discuss Google's expanding AI-powered commerce ecosystem, new bidding options for acquiring first-time customers, and emerging AI tools transforming creative production. The episode also explores Google's Nano Banana 2 image model and the new Pomelli Photoshoot tool, which can transform simple product images into studio-style marketing assets. The hosts close with a rapid-fire roundup of updates across Google, Microsoft, Instagram, X, and the evolving AI search landscape. Episode Highlights Biggest Watchout Google's new ad scheduling pacing will attempt to spend the full monthly budget within active scheduled days, potentially causing overspend if advertisers rely heavily on ad scheduling. New Feature to Test Google Ads now allows advertisers to set a separate target ROAS for new customer acquisition. Creative Shift AI tools like Nano Banana 2 and Pomelli Photoshoot are making creative concepting and product photography faster and more accessible. Other Platform Updates • Google continues expanding conversational search and brand agents within the SERP • ChatGPT now has hundreds of millions of users but still drives far less outbound traffic than Google • Microsoft added AI search visibility reporting in Bing Webmaster Tools and Clarity • Advertisers reported dormant broad match keywords being quietly re-enabled in some Google Ads accounts • Microsoft Ads introduced multi-image shopping ads • Google removed parked domains from the Search Partner Network • Instagram is testing feed customization and AI product tagging • X is testing AI content labeling and new aspect ratios • Instagram rolled out teen safety alerts tied to self-harm-related searches Follow The Click Brief for fast, no-fluff performance marketing updates. Visit The Click Brief blog for more in-depth analysis and updates from February

Is media buying dead or just evolving? Cody Plofker, Connor MacDonald, and Connor Rolain unpack Meta's integration of Manus AI into Ads Manager and explore what it signals for the future of paid growth. The hosts discuss whether AI-driven automation is making traditional media buying obsolete and what this shift could mean for ecommerce teams navigating an increasingly agent-led landscape. The squad also covers how they're already applying AI inside their brands, from campaign execution to CRO workflows + internal tooling — evolving growth roles, cross-channel decision-making, and how teams are rethinking structure in response to more capable AI systems. Powered By Motion Creative Strategy Bootcamp https://motionapp.com/2026-creative-strategy-bootcamp-paid?utm_source=marketing-operators-podcast&utm_medium=sponsor&utm_campaign=marketing-operators&utm_content=creative-strategy-bootcamp-2026Richpanel https://9ops.co/richpanelAftersell https://9ops.co/4i3bb5Rivo https://www.rivo.io/operatorsPrescient AI https://www.prescientai.com/operatorsOperators Newsletter https://9operators.com/

AI isn't just on the horizon for social media, it's already reshaping it. From Meta testing a new standalone AI-generated video app, to major algorithm improvements boosting organic reach, the landscape is evolving fast. In this March 2026 Marketing Updates episode, Emma breaks down the biggest platform shifts you need on your radar right now to make your most informed marketing decisions. Reddit is experiencing explosive revenue and user growth, positioning itself as a powerful lower-funnel advertising platform, while LinkedIn is offering new guidance on optimizing for AI-driven search visibility as traditional Google clicks decline. Meanwhile, Pinterest has launched a built-in media planner inside Ads Manager, signaling serious investment in paid performance and future growth. If you're marketing online in 2026, this is one episode you can't afford to skip. Emma unpacks what these updates actually mean for your content strategy, where AI belongs (and where it doesn't), and how to stay ahead as consumer behavior continues shifting toward AI-powered discovery.  Listen in as Emma explains: Why Meta's Vibes app signals a major AI shift How AI-powered algorithms are boosting organic video reach Why Reddit is becoming one of the highest-converting marketing platforms And much, much more!   Connect with Ninety Five Media: Check out our website: ninetyfivemedia.co  Follow us on Instagram: instagram.com/ninety.five.media     Grow your brand's social media presence with us:  Tell us about your business goals and explore how our social media management services can help you reach them! ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry

Eric Seufert (Mobile Dev Memo) joins Ari Paparo and Eric Franchi for a wide-ranging conversation on the future of apps, AI agents, walled gardens, and the shifting power dynamics in digital advertising. They dive into the so-called “SaaS-pocalypse” and discuss whether AI agents could replace apps entirely. They also discuss Apple's emerging AI gatekeeping strategy (and what it means for developers), Meta's acquisition of Manus and the automation of advertising, and AppLovin's reported ambitions to build a social network from scratch. Along the way, they explore whether independent ad tech can survive in a world dominated by Meta and Google, how AI is reshaping landing pages and commerce journeys, and why fully autonomous “agentic commerce” may be more mirage than inevitability. Takeaways AI agents may change how people use apps, but apps will not disappear.  Owning the user surface area matters because it protects monetization and customer relationships.  Agentic commerce sounds compelling, but platform incentives make full disintermediation unlikely.  Apple is tightening rules around sending personal data to third-party AI services, and enforcement is increasing through app rejections.  Apple keeps definitions vague to preserve latitude, which can create uncertainty for developers.  Apple may use Private Cloud Compute partnerships to control AI distribution and take a share of revenue.  Running meaningful AI inference on a device is limited by memory, so cloud processing remains central.  Meta's Manus acquisition reinforces the push toward end-to-end campaign automation in Ads Manager.  The next step is AI that improves the post-click journey, not just the ad setup.  Meta's business AI vision could move optimization from landing pages into conversational purchase guidance.  Some startups should look beyond Meta's core strengths and build in channels that Meta is less focused on.  Building a new social network requires massive spending, but AppLovin has the cash flow and distribution to attempt it. Chapters 00:00 Intro & Eric Seufert Returns 02:26 Marketecture Live Announcements 06:11 The SaaS-pocalypse 10:14 Why Apps Won't Die 11:54 Why Super Apps Failed in the West 13:27 Private Markets & AI Valuations 14:10 Apple's AI Tracking Transparency 17:08 Apple's Gatekeeping Strategy 21:15 App Store Delays & Vibe Coding 22:24 Meta's Manus Acquisition 24:12 Meta's Business AI Vision 29:44 Can Anyone Compete With Meta? 30:45 AppLovin's Social Network Ambitions 36:04 Infillion Acquires Catalina 41:26 The Trade Desk Earnings Breakdown 46:23 Executive Turnover & Competitive Landscape 50:38 Profound's $1B Valuation 54:14 AdSense for AI & LLM Monetization 58:00 Walmart Connect Growth Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of the Launch Your Box Podcast, I'm welcoming back Lauren Jacobs of The Cheerful Baker. You might remember Lauren as the incredibly talented cookie decorator who leveraged her appearance on the Christmas Cookie Challenge on Food Network to launch a cookie cutter subscription box. For years, she wondered whether her box was best suited for hobby bakers, business owners, or casual decorators. Instead of continuing to guess, she sent a short survey to her subscribers and gathered real feedback. Then she took that survey data, along with her subscriber list and demographic information, and uploaded it into ChatGPT to help her analyze it. What she received back was surprisingly detailed. It identified patterns in age, location, business ownership, and behavior that she had never clearly articulated before. For the first time, she felt confident that she understood who she was actually serving. The results didn't explode overnight, but they built steadily. She monitored her campaigns inside Ads Manager, allowed them time to optimize, and then made adjustments based on performance. One variation - a chicken-themed design - began outperforming everything else. She turned off the weaker ads and allowed Facebook to allocate the budget toward the winning creative. That single campaign brought in more than 80 new subscribers and nearly doubled her box. What changed was her understanding of acquisition cost and lifetime value. Once she understood how much it cost her to acquire a subscriber and how long that subscriber typically stayed, she stopped viewing ad spend as loss and began seeing it as investment. That shift in mindset removed a tremendous amount of fear. Then she exported four years of Shopify sales data and used ChatGPT to help her identify patterns in growth, seasonality, and subscriber behavior. The analysis revealed something powerful: her subscription had grown an average of 26% every year. It also showed clear seasonal trends in acquisition and cancellations. With that information, she built a subscriber growth forecast for the year. She matched her strongest themes with historically strong acquisition months. She set realistic monthly goals instead of vague annual hopes. And for the first time, she could see the year mapped out in front of her. Lauren's subscription box has paid for both of her sons' college tuition and living expenses. Her oldest is graduating this year. Her youngest is halfway through. Her goal was never to build a million-dollar business. It was to send her children into adulthood debt-free. And she has done exactly that. She has also grown into a confident, data-informed business owner along the way. What I love most about Lauren's journey is that she did not start out organized or analytical. She started by being creative, hopeful, and willing. Over time, she layered in systems, strategy, and data. That progression is available to anyone who is willing to implement what they learn. If you've been operating on instinct alone, this episode is your invitation to add structure to your creativity. The combination is powerful. Join me for this episode of the Launch Your Box Podcast and learn how Lauren used surveys, data, and ads to transform her business without losing the heart behind it. Where to find Lauren:  The Cheerful Baker on Facebook  The Cheerful Baker on Instagram The Cheerful Baker Website Join me in all the places:     Facebook Instagram Launch Your Box with Sarah Website  Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today!

You've probably heard that creative is the most important element in meta ads now. And that's true (as long as you have the right set up and understand how to read the data) but what do we mean when we say creative, and how do you create good creative? That's exactly what we dive into in this episode.  Learn More About Working with Lume Marketing Hire us to run your ads for you Learn how to run your own ads In this episode, Megan breaks down what "creative" actually means in the context of Meta ads, and why your messaging strategy is the real foundation everything else is built on. What you'll learn in this episode: What the three creative elements of a Meta ad actually are (image/video, headline, and primary text) and what their job is Why most businesses get their messaging wrong — and how to fix it A simple four-question framework to develop messaging that meets your customer where they're at What ethnographic research is and why it's one of the most underused tools in marketing The concept of "desire paths" and how the best brands use them to stop forcing customers onto the wrong path Real-world examples covered: Kikkoman Teriyaki Sauce, Febreze, and Listerine — three iconic case studies showing how repositioning a product around what customers actually want (not what you think they should want) can completely transform a business. Key takeaway: 95% of great creative is done before you ever open Ads Manager. Get the messaging right first, and the creative almost writes itself.

This week's episode centers around two major AI developments in gaming. Unity claims its upcoming AI beta will allow developers to prompt full casual games into existence. At the same time, Meta has begun embedding Manus AI into Ads Manager, signaling deeper automation inside UA workflows. The industry is clearly shifting — but whether this is real product evolution or investor-driven positioning remains the big question.

James and Daniel break down Peter Steinberger's massive move taking OpenClaw to OpenAI, Meta's counter by integrating its recent Manus acquisition directly into ad and chat platforms. We also dive into why media and IP are in trouble, what ice dancing and AI have in common, and Netflix's little brother moment.Later in the show, we sit down with Ben Putley, CEO of Alkimi, to discuss the fascinating convergence of AI and crypto. We explore how stablecoins and agent-to-agent payments are poised to fundamentally rewire digital ads.STAY CONNECTEDJAMES Twitter –⁠ /jamesborow⁠ LinkedIn —⁠ /jamesborow⁠DANIEL Instagram —⁠ /danieldruger⁠ TikTok —⁠ /danieldruger⁠ LinkedIn —⁠ /danieldruger⁠

Ads. Some people swear by them. Some people swear at them. In this episode, I'm breaking down what it actually takes to make Facebook and Instagram ads work without blowing your budget, losing your mind in Ads Manager, or feeling like you've "wasted money again." Because here's the truth: ads aren't the problem. Random ads are. Inside this episode, I talk about: Why "organic only" isn't a badge of honour (and why there's no shame in paid growth) What's really happening when ads don't work The difference between nurture ads, lead gen ads and direct-to-sale ads How to use £5/day strategically instead of sporadically Why audience targeting is the make-or-break factor How ads fit into a bigger ecosystem (not just a one-off campaign) What predictable enquiries actually require behind the scenes Why automation and evergreen sales become possible when ads are done properly I also share real client results, including cost-per-lead figures that prove this isn't theory — it's tested, refined, repeatable strategy. If you've ever: Felt burnt by Ads Manager Assumed you "need a bigger budget" Believed ads are only for big businesses Or secretly wanted more predictable enquiries without working twice as hard This episode will give you clarity. Because £5 a day isn't about the number. It's about the structure. Want the full step-by-step training? If you're inside The Wellness Business Club, head to Magnetic Marketing and watch Instagram & Facebook Ads For Any Budget. If you're not yet a member, you can join for £37/month and get access to: The full ads training 50+ business growth trainings Live support Strategy sessions Ongoing refinement of your marketing Come and tell me where you stand on ads. Are you: Team Organic? Team Paid? Or Team "I tried once and it traumatised me"? DM me over on Instagram: instagram.com/kirstykianifard Let's have the conversation. Because predictable enquiries aren't about luck. They're about strategy.

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► Click here to try Breezeway (Only 25 Seats Available)After two years of building and testing with real ecommerce brands, we're finally pulling back the curtain on Breezeway—the tool that's changing how DTC brands run Meta ads.In this episode, Josh and Dylan walk through why we built it, the pain points it solves, and give you a live screen-share tour of features like BreezeScore, BreezeBrain, and our simplified ad launcher. If you've ever felt lost in Meta's Ads Manager or questioned whether your campaigns are actually profitable, this one's for you.-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-► Visit Our Website For Training and Resources ► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month ► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again ► Follow Josh on social media: YouTube | Instagram | Facebook | TikTok |

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In this episode of Business Not As Usual, Megan sits down with Kwadwo (pronounced QUĀY-jo), host of the Art of Online Business podcast, to break down one of the most misunderstood growth decisions in online business: when your business should start using Meta ads, and when it actually makes sense to hire an ads manager versus running ads yourself. This conversation is refreshingly honest and grounded. Rather than selling ads as a magic solution, Kwadwo explains why ads don't fix broken offers, why more eyeballs on the wrong funnel usually lead to frustration (not revenue), and how organic sales are the clearest signal that paid traffic will work. If you've ever felt tempted to "just throw money at ads" because you're tired or stuck, this episode will help you slow down and make a smarter decision. Kwadwo also walks through what he calls his Olympic Gold Medal Testing Framework: a practical way to lower Facebook and Instagram ad lead costs by treating ads like ongoing experiments, not all-or-nothing bets. He shares how to test conservatively, adapt to changes like Meta's Andromeda update, and protect your nervous system (and your cash) while still scaling sustainably. You'll also hear a nuanced discussion about money, pressure, and leadership, including why saving cash creates more freedom than most online business conversations admit, how knowing your profit per lead changes everything, and why no ethical ads manager should ever guarantee results. Whether you've never run ads, have had a bad experience in the past, or are right on the edge of scaling again, this episode will help you make decisions from clarity instead of urgency. Special Moments from the Episode "Jesus saves. Meta ads do not." — why ads amplify what's already working (or broken) The clearest sign your business is ready for Meta ads (and why income alone isn't enough) Kwadwo's profit-per-lead math for deciding DIY ads vs hiring an ads manager Why lead magnet ads + launch ads beat "brand-building ads" early on How to think about the Meta Andromeda update without panic or overreacting A candid conversation about saving money, runway, and freedom most online spaces avoid Kwadwo's Links: →48 Hour Ad-Fix Audit (get $20 off!): https://quayjo.thrivecart.com/audit/?coupon=MEGADS →Listen to The Art of Online Business: https://theartofonlinebusiness.com/aoob-podcast/    Connect with Meg →Discover how to craft a powerful business origin story that sets you apart, builds trust, and inspires clients to work with you: https://meganyelaney.com/business-story-blueprint   →Come say hi on Instagram: https://www.instagram.com/meganyelaney     

Unlock the ultimate marketing advantage with Tier 11's Creative Diversification Package! Get 30 monthly deliverables,10 ad types, and access to the Tier 11 data suite. Available exclusively for 11 lucky businesses at: https://www.tiereleven.com/apply Are media buyers becoming obsolete? With Meta's Andromeda update and AI automating campaign optimization, most marketers are still stuck tweaking ads while missing the real levers that drive growth. If you're still relying on Ads Manager, you're already behind! In this episode, we break down why media buying alone won't cut it anymore. We discuss how AI is handling 80% of the heavy lifting and why your focus needs to shift to everything that happens after the click. From landing page congruency to email triage, customer reactivation, and how data flow impacts optimization, we share what agencies and brands must do to stay profitable. If you're managing campaigns or scaling a business, this one's for you!In This Episode:- Media buying and “after the click” opportunity- Funnels, offers, and landing page congruency - Redefining leads, opt-ins, and MQLs- Disqualifying bad leads and data hygiene - The role of growth strategist vs. media buyers- Why small marketing agencies are struggling- Shiny object syndrome vs. real business growth- Rethinking the customer journey to boost salesMentioned in the Episode: Andromeda Episodes: https://perpetualtraffic.com/?s=john+moran Episode 744: The Pros and Cons of Meta's New Advantage+ Creative Image Generator Tool: https://perpetualtraffic.com/podcast/episode-744-the-pros-and-cons-of-metas-new-advantage-creative-image-generator-tool/ Episode 743: Stop Pausing Winning Ads! Andromeda Ad Strategy That Changes Everything: https://perpetualtraffic.com/podcast/episode-743-stop-pausing-winning-ads-andromeda-ad-strategy-that-changes-everything/ Creative Diversification Playbook: https://perpetualtraffic.com/wp-content/uploads/2025/10/Creative-Diversification-Playbook-Practitioner-Guidance.pdf Marketing Performance Indicators Checklist: https://www.tiereleven.com/mpi Listen to This Episode on Your Favorite Podcast Channel:Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491 Follow and listen on Spotify:https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK Subscribe and watch on YouTube:

We dive with Brock Miller into how he built Topwater Co. and Zook Fishing Co. by learning ads, prioritizing creative, and owning customer relationships. The talk moves from Meta's AI shift and TikTok's downturn to Amazon growth, brand partnerships, and offshore obsession.• leaving corporate advertising for entrepreneurship• learning Facebook ads and testing creatives• Meta AI optimization and simplified campaign structures• boosted posts vs Ads Manager for real outcomes• starting budgets, scaling rules, break-even thinking• customer service as retention and moat• email list building and platform risk management• Topwater Co. relaunch and Zook Fishing Co. growth• TikTok affiliate boom, pay-to-play shift, Amazon pivot• how to earn brand partnerships the right way• consistency on camera and overcoming fear• offshore tuna and swordfish, rigs, and overnight tripsCompanies we LOVE | Ways to Support the Podcast ↓Code onehellofalife15 for 15 percent off https://dirtyduckcoffee.com/Williamson Outfitters (Coastal Florida Waterfowl Hunts, Fishing, Gator Hunts and Much more!)https://floridaducks.com/Looking to waterfowl hunt in Arkansas? Give our good friend Kade Weatherford, Owner of Delta Thunder Outfitters a call at (870)-926-7944Follow us on instagram! https://www.instagram.com/onehellofalifepodcast/?hl=en

Meta keeps popping “helpful” tips in Ads Manager, but should you trust them?‍‍ ‍‍ ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍I show a real example, explain my rule for the first three full days (let the algorithm learn), and share when I start turning things off on days four and five. I share how I decide whether to keep or kill an ad set, plus a quick way to spot bad recommendations so you don't waste budget. If you want to see the screenshots I'm talking about, watch the episode on YouTube.‍‍ ‍‍ ‍‍‍‍ ‍‍ ‍‍‍‍ ‍‍ ‍‍‍‍Watch this episode on YouTube!‍‍ ‍‍ ‍‍Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!‍‍ ‍‍ ‍‍Kwadwo [QUĀY.jo] Sampany-Kessie's Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business's YouTube Channel

Thinking about running ads to fill your next webinar or challenge? I break down exactly how to set up Facebook and Instagram ads so you can bring in the right leads without wasting money. ‍‍ ‍‍ ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍I walk you through the ad copy framework I use, how to test the right visuals, and why targeting warm audiences first will save you frustration. I also show you what to click (and what not to) inside Ads Manager, so you can launch with confidence and actually sell more of your course.‍‍ ‍‍ ‍‍‍‍ ‍‍ ‍‍‍‍ ‍‍ ‍‍‍‍Watch this episode on YouTube!‍‍ ‍‍ ‍‍Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!‍‍ ‍‍ ‍‍Kwadwo [QUĀY.jo] Sampany-Kessie's Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business's YouTube Channel