Bacon Wrapped Business With Brad Costanzo | Sizzling Hot Business Advice Guaranteed To Make You Fat...PROFITS!

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"Sizzling Hot Business Advice Guaranteed To Make You Fat...PROFITS!" Visit Bacon Wrapped Business How do you know if this show is right for you? You own a business or you're in charge of growing it. You're a startup or looking for an exit and improving your profits is priority #1. You love hot…

Brad Costanzo: Serial Entrepreneur, Angel Investor, Business and Marketing Strategist, Brain Picker Extraordinaire. AskBrad@BaconWrappedBusiness.com


    • Jun 8, 2023 LATEST EPISODE
    • infrequent NEW EPISODES
    • 52m AVG DURATION
    • 255 EPISODES

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    Latest episodes from Bacon Wrapped Business With Brad Costanzo | Sizzling Hot Business Advice Guaranteed To Make You Fat...PROFITS!

    Become Unstoppable By Rewiring Your Brain for Success with Dr. Roddy Carter

    Play Episode Listen Later Jun 8, 2023 64:44


    Who is Roddy Carter? A native of Johannesburg, South Africa, who has studied and worked on four continents, Roddy has over 30 years of experience working in a range of medical disciplines and corporate sectors – from working in the hospital's trauma unit to family physician, to Olympic sports medicine and exercise scientist, to biotechnologist and chairman of corporate boards.Amidst his professional success, Roddy experienced his own happiness and health crisis. During this profoundly challenging time, he began applying his deep knowledge of performance neuroscience to his everyday life.This intimate personal experience highlighted for him how many of us (even the most successful) have a misaligned relationship with our most powerful gift – our brain.In moments of trauma, the brain develops intricate psycho-protective adaptations, to ensure our survival in the short term. However, these adaptations often impose substantial residual limitation, preventing us from reaching our full potential and leaving us with considerable dysfunction and distress.So today, he's dedicated to sharing his compassionate approach to Personal Mastery with as many people as possible in order to help others uncover their immense and innate capacity.Visit https://roddycarter.com/vip to get a free gift 

    How To Start a DAO and Why You Should with Alex Taub of Upstream App

    Play Episode Listen Later May 6, 2022 44:49


    What is a DAO and why does it matter?  Why should you look at starting one?AA DAO is a Decentralized Autonomous Organization and is an important part of the crypto ecosystem. It's revolutionizing the way that people start and manage ventures and communities together. And today Alex Taub, cofounder of UpstreamApp.com joins me to discuss how they work and how his company is making it easy to start and manage it.  They're calling it "The Shopify for DAO's" because of how simple they make it.Whether you're new to crypto or a seasoned pro, listen to this episode to learn more about how you might want to incorporate this into your business and ventures. And if you'd like to get my personal quick start on crypto, check out the free resource I personally wrote for my friends and fans available for FREE at https://bradcostanzo.com/crypto 

    bitcoin crypto shopify dao daos upstream taub decentralized autonomous organization
    The Nomad Capitalist Andrew Henderson Reveals How To Broaden Your International Options

    Play Episode Listen Later Apr 12, 2022 53:08


    Back for a  Second appearance, Andrew Henderson, the Nomad Capitalist...Are you living where you're treated best?That's the question that the founder of NomadCapitalist.com, Andrew Henderson asks himself and his clients.If you're a location independent entrepreneur and ever wondered what it might be like to live in different countries around the world, or just another country that offers more flexibility, freedom, lifestyle and less confiscatory taxation, you're going to want to listen to this episizzle all the way through.What does it mean to be treated best?According to Andrew, the USA has the best “Brand” in the world, but that doesn't mean it has the best “product,” especially for some people. The USA is a wonderful place in many respects, but depending on your socio-economic status it could be a nightmare compared to your options.And explaining the options is what Andrew does best.For instance, some people with lower incomes and savings could afford a much more comfortable lifestyle or retirement in a developing country where the cost of living is a fraction of the USA. On the other end of the spectrum, those with high incomes and wealth can also avoid the increasingly confiscatory taxation of the US and the other countries in the developed world.The adventures and lifestyle you can create by understanding your options can open up a whole new world.This is a topic I've personally given a lot of thought to and today you'll hear me selfishly ask Andrew questions I want to know for potential moves I might make.

    Land Deals Revealed: How To Turn Raw Land Into Pay Dirt

    Play Episode Listen Later Apr 5, 2022 60:05


    Watch The SPECIAL VIDEO EPISODE HERE“Dirt Dog Millionaire” Reveals How To Do One Land Deal And Make 50-100X The Profit Vs. Flipping Houses Or Wholesaling… Without Experience And Without Using Your Own Money"If you like discovering new business models that are a BLUE OCEAN, this is a can't miss episode.Cody Bjugan was once dead broke, having lost everything only to reinvent himself and the land development business. In this episode he lays out exactly how anyone can capture the opportunity “hiding beneath your feet” using his simple methods of finding off market raw land and selling to homebuilders.He's been a land developer for over 20 years and is the founder of Allied Development and VestRight – which has been teaching his methods to hundreds of students since 2019, resulting in many of them creating life changing wealth using the same method he details in this episode.Want to learn how to do Land Deals like Cody?  Visit Vestright.com/VIP and see the special page he set up for youWhat You'll Discover On This Exclusive EpisodeHow Land Deals Get 50-100X The Profit Per Deal vs. House Flipping & Wholesaling – What if you could get off the hamster wheel of house flipping and do a single deal that pays you as much as 100 house flips? Cody will show you.Why there is so much profit in Land but so little competition for deals – Cody says off-market raw land is a “blue ocean” with very little competition and very big paydays… especially compared to normal real estate investingThe 5 Steps Involved In Every Land Deal – Nearly anyone can learn to do to find off market raw land with development potential which homebuilders are hungry to buy from you. Even if you have no real estate experience at allWhy​ No motivated sellers are needed to do 6-7 figures profit per deal – Tired of killing yourself trying to find motivated sellers? Cody makes his money from the buyers, not the sellers & everyone walks away happy & richHow Cody lost everything and built it back up again even bigger – If you've ever been down and out and knew you could climb back, this story will inspire you to what's possible with the right visionThe reason Cody teaches his methods to others when he could just keep the profits for himself – Hint: It has nothing to do with money and everything to do with P.I.F. (revealed in the video)How one of his students is on track to make over $2 million in profit – by only doing the first part of what Cody teaches and let's Cody's team to do the rest (must see!)Want to learn how to do Land Deals like Cody?  Visit Vestright.com/VIP and see the special page he set up for you

    Breaking Through Bottlenecks with Zac Stucki

    Play Episode Listen Later Apr 5, 2022 34:38


    As a business owner, you work really hard. You work really hard to bring in new clients and customers - “filling your cup” so your business can grow, make a difference, and, let's be real, make a lot of money.The problem is that eventually, your “cup” reaches its limit. And, when you reach that point it doesn't matter how hard you work or how many sales you close. You make a mess. So what do you do?You make your cup bigger. But here's the problem. A lot of times when you try to increase your capacity, your “cup” ends up with a bunch of holes. And no matter how much business you bring in, you can never fill it up, and you still make a mess.If you really want to grow your business, improve profitability and quality, then you've got to plug the holes and increase the size of the cup.That's what Zac Stucki does. He's the founder of Homeric Consulting where he increases your business' capacity and helps you fill it up, so you can grow, be more profitable, and have the benefits of owning a business that you deserve.He's helped businesses hit 40% year-over-year growth rates, generated plans that added $1.2 million to the bottom line, and beat growth projections by 60%.Get a free download of the Bottleneck Rules. https://drive.google.com/file/d/1pAhHsJrnPKxbsbZc4gF1NqTqX7NGhgfw/view?usp=sharingAnd How to Make Your "Hustle & Grind" More Effective.https://homericconsulting.com/?page_id=1002

    How To Get A 2nd Citizenship By Investment with Nuri Katz

    Play Episode Listen Later Feb 24, 2022 101:34


    Nuri Katz is the the founder of Apex Capital Partners, a boutique financial advisory firm specializing in advising international individuals on second citizenship.If you've ever considered having a Plan B passport or second citizenship this is a must-listen episode.Visit ApexCapital.Partners or email Nuri at nkatz@apexcap.org  

    The Soul-Science of Business with Trevor G. Blake

    Play Episode Listen Later Feb 18, 2022 76:24


    Trevor G Blake is a physicist by background who grew up extremely poor and bullied.  Eventually, he tapped into the workings of energy, consciousness, and transformation — in particular, the science behind it all — and began creating through intentionality.Over the last ten years, Trevor has created and successfully exited three separate companies for over $600 million and never hired a single employee.Now, he's helping people tap into their practical magic and become real-world wizards.In today's episode weTell the story about how the public library saved him from bulliesHow he started his first business at age 40The secrets to his 5 hour work dayThe importance of mentality and energy management as an entrepreneurHow he's used an Alliance & Hub model to avoid hiring any employees as he scales his business up.And moreVisit TrevorGBlake.com for more   

    science soul daythe trevor g blake
    The Metaverse Collective with Kate Hancock

    Play Episode Listen Later Jan 31, 2022 42:56


    Kate Hancock, known as "The Pivot Queen" by those who know her tireless work ethic, is a serial entrepreneur, international speaker, and a mom of two amazing boys. Kate built four highly successful businesses in less than ten years with revenues that ranged from six to eight figures.Her first venture was an e-commerce business that started with only $20. Within a year she grew this business to over a million dollars in revenue and over 15 million in online sales.Kate then reinvested her earnings into a hotel brand in the Philippines. Bintana Sa Paraiso has been named one of the top hotels in the country. All the while, she managed its construction and development completely remote.She also started a spa from a small one room which went on to receive the recognition of being in Inc 5000 list of the fastest-growing private companies in America, twice.Kate created a community on Clubhouse from 0 to 100,000 entrepreneurs globally in just 12 months. To date, Kate has impacted over 7.5 million entrepreneurs. She has produced the longest-running virtual summit in the world that ran for 85 days 24/7. Now she is spending her time helping 1 million entrepreneurs get onboarded into the Metaverse and web 3.0.She was honored as one of the 100 Most Influential Filipina in the World, and Top 8th Asian American Influencer in 2021 by Tripadvisor. KateHancock.comhello@katehancock.com

    8 Principles To Help You Think Better Part 1

    Play Episode Listen Later Jan 20, 2022 19:36


    Warning, solo episode which means nobody else to keep me from talking directly to you! Today I give you an update of what's been happening in the past few months along with 8 principles I use in my own business AND with clients and partners to help simplify growth and reduce friction. (I also mention the company Vestright.com which I've stepped in to help educate people on the opportunities in Land acquisition. Feel free to check it out).In today's show I'll give you an overview of how I used the various principles: C.A.S.E.Disney Dreamstorming ProcessInversion TheoryConstraints and Domino TheoryDesign ThinkingHow Might WeWho Not HowSimplification And in upcoming episizzles I'll be covering these in even more depthEnjoy

    How to Partner with Businesses to Monetize Their Brand with Eric Berman of Brandetize

    Play Episode Listen Later Nov 16, 2021 39:22


    Eric Berman is the founder/CEO of Brandetize, a full service, performance-based marketing agency that partners with esteemed thought leaders such as Brian Tracy, Jack Canfield, Phil Town, as well as consumer brands such as HeartMath, Aptera, Terasana, Davi Skin, Longbow and more . Additionally, Eric has consulted for venture capitalists and successful companies at all levels including Club Med, Vessel Health, Fenix Space, PeakLogic, TakeLessons.com and more.  Lastly, Mr. Berman was one of the co-founders of CollegeClub.com, Inc., the largest and most visited college site in on the Internet in the year 2000 (“the first Facebook”), where from September 1993 until June 2000, Mr. Berman helped the company raise $75 million, oversaw several acquisitions and helped managed the growth of employees from 3 to 400. Berman had served in a variety of positions there including Chief Operating Officer, VP Corporate Development, VP Business Development and Director of Sales.In This Episizzle, you'll hear:How Eric's first venture College Club was the top 40th site on the internet and how he was days or months away from an early retirement before the dotcom bust hit.How Eric pivoted to working with influencers like Brian Tracy and how he made Brian an offer he couldn't refuseHow Brandetize structures deals for their service with B2C companies and influencers to help them scale their business while reducing risk and increasing probability of success.What challenges Eric and Brandetize are facing now and how they plan to overcome those.Contact: eric@brandetize.com  Web:  Brandetize.comFB: www.facebook.com/ericbbermnIG: https://instagram.com/ericbbermanLI: https://www.linkedin.com/in/ericberman/

    How To Sculpt Your Life Like An Artist With Paul Hoffman

    Play Episode Listen Later Nov 3, 2021 65:50


    When life and business aren't going the way you want... OR when things fall apart and you get overwhelmed with mind traps and head trash, it's important that you know how to get recentered and start removing what's not working while reinforcing what is. Today's episizzle is with world renown expert Paul Hoffman.Learn more and claim some free gifts at SuccessSongs.com and Sculptations.com where Paul gives away one of his Success songs and 2 of my Tuning IN brain re-trainment experiences.  Also check out https://Goodmorninggreatday.comPaul Hoffman, “The Personal Discovery Architect,” is the visionary, chief inspiration cfficer and creator of Sculpting Your Life.Paul's Sculpting Your Life Platform teaches the power of Rituals, Habits and Mindsets, so you are committed, disciplined, dedicated and determined to Sculpting The Masterpiece Known As YOU.Some of the many things that have helped shape Paul's life, getting a basketball scholarship, being Pink Floyd's and Emerson Lake And Palmers  tour manager, being restrained and put in a straight jacket, overcoming drug addiction and one more thing, Paul wrote the very famous advertising song…Have You Driven A Ford…Lately?He has spent the last 15 years teaching people how to RESET, REWIRE and RECODE their conscious and subconscious minds for success helping to identify the MINDTRAPS that Creep Into And Reside in your mind that wreak havoc on you on a daily basis.His courses, processes and Tuning IN Brain Retraining Technology have been downloaded by more than 3,000,000 people worldwide helping to create more wealth, ideal health, unstoppable self-confidence, clarity, focus, productivity and meaningful and powerful personal and business relationships on the road to success. He has spoken and shared stages with extraordinary thought, business and spiritual leaders including, T. Harv Eker, Jack Canfield, John Assaraf, The Dali Lama, Robert Allen, Stephen Covey, Marci Shimoff, Brendon Burchard, Joe Polish, JJ Virgin, Mike Koenigs, Alex Mandossian, Cynthia Kersey, Mark Victor Hansen, Michael Beckwith and Marisa Peer just to name a few.So whether you experience his Sculpting Your Life System, DaySculpting, Sculptations Tuning IN Process, Strong Mind Strong Body Strong YOU, Daily Good Morning Great Day, The Circle Of Brilliance, Success Songs, or his One on One Mind  Discovery Experience …Paul empowers and inspires people to own their desire to have and live their Ideal Life.

    NFT Strategies For Authors, Experts and Artists (SPECIAL EDITION)

    Play Episode Listen Later Oct 27, 2021 89:43


    What are NFTs but more important, how can authors, experts, course creators and artists use them to provide unique value add to their audiences. Watch as I interview Jesse Krieger founder of POWERFANS NFT marketplace https://baconwrappedbusiness.com/powerfan as he explains unique and powerful strategies. In the second half we bring in world reknown artist Ori Bengal on the hot seat as we come up with some soon-to-be released strategies for an artist using NFTs. SPECIAL:  As you'll hear in the last part of this episode, I am selling this episode as a special NFT on Powerfan. The holder of this unique 1/1 NFT will receive1 hour phone consult with me, Brad Costanzo: Value: $2,5001 custom portrait by Ori Bengal (digital & physical):  Value: $3,000+2500 PFAN tokens from Jesse and Powerfans:  Value TBD as price rises.Go to https://baconwrappedbusiness.com/nft to bid on the NFT.

    Bacon Bits: 1 Quick Tip For Anyone Starting A New Business Or Side Hustle

    Play Episode Listen Later Aug 12, 2021 3:22


    This is a super short episode that I call a "Bacon Bit" Here's 1 quick tip to anyone starting a new side-hustle or business... This takes zero skill but will save so much frustration. (I wish I did it when I first started out)Gave this friendly advice yesterday and figured someone else, somewhere might find it just as useful. 

    What To Know When Buying Amazon & Ecommerce Businesses with Justin Cooke

    Play Episode Listen Later Jul 15, 2021 60:34


    Today I'm joined by Justin Cooke, cofounder and CMO of Empire Flippers as he explains the state of the digital business acquisition market now... specifically Amazon FBA and ecommerce businesses.He reveals How Covid and 2020 effected online business purchases and sales. Who's on a buying spreeWhat to expect when buying a business in today's market.How EF Capital is helping to match investors and investor/operators up and create a winning synergyAnd how EmpireFlippers is hiring . See more https://empireflippers.com/careersIf you're sick of building a business and ever thought that buying one might be an option for you, tune in now.  

    What To Do When You Don't Know What You Want

    Play Episode Listen Later Jun 10, 2021 12:42


    If you ever struggled to answer the apparently easy question "What do I want?" Then this is for you.If you know what you'd like to have, but you don't know what would DRIVE YOU, then this is for you.I've personally struggled with this question from time to time and recently helped a client work through this. This is a short solo episode with a few steps you can go through to help answer that question for you.At then end I posed a question for you...If I hosted a virtual workshop that went over this process in a lot more detail, so you could help discover what drives you and avoid the frustrating confusion of not being able to answer that question, would you be interested?  If so, email brad@baconwrappedbusiness.com and mention this episode and say "tell me more" 

    How To Find Hot International Real Estate Investments with Ronan McMahon

    Play Episode Listen Later Apr 12, 2021 99:41


    Ever imagine what it would be like to own a second home (or two) in an international resort or vacation location?Would you want to buy it to live in a country with a lower cost of living while enjoying the high life of a condo on the beach?Would you rent it out and cash in on high yields in high demand locales?Would you do a combination of both? Live there for a few months and rent it out the rest of the year?This has been an investment strategy I've recently been pursuing and I invited the founder of Real Estate Trend Alert (RETA), Ronan McMahon on the show today to discuss how his company provides the information, tools and access to deeply discounted deals before they're presented to the public.Ronan McMahon is editor of Real Estate Trend Alert (RETA) and a global real estate scout. He spends six months of every year on the road, finding and negotiating opportunities to buy low and make serious profit from capital appreciation, rental income, or a mixture of both.He does this both for his own personal real estate portfolio and for members of Real Estate Trend Alert. Only RETA get details of the best deals he finds worldwide—in Latin America, Europe, and Asia.One of his biggest strengths is identifying markets that are due for an upswing in values—but where other investors aren’t looking yet.I am a paying subscriber to their service and use it to educate myself on the possibilities of investing and potentially living overseas and I've gotten tremendous value from their resources.But in addition to the education, Ronan and his team scour these countries and leverage their relationships with established developers to create incredible deals on pre-development real estate in what Ronan calls “the path of progress.”Ronan also has a brilliant business model because he travels the world looking at real estate opportunities and leverages the RETA membership to secure these discounted investment properties, while sharing in the revenue from the developers.It's a win-win-win situation.Developers win because they receive a surge of demand and pre-sales for the properties they want to develop, thus de-risking their investmentRETA member-investors win because the economies of scale from the RETA membershipsRonan and his team win because they get paid for providing valuable deals and connecting investors with developers.In this episode episizzle you'll hear me satisfy my own selfish curiosity (as always) but it will also get your wheels turning about how you might be able to create a profitable business by matching up supply with demand.And if you're interested in learning more about Real Estate Trend Alert, visit https://internationalliving.com/real-estate and get his free report: 15 Best Places to Invest in Real Estate in 2021.

    Little Known Tax Strategies That Could Save You A Fortune with Steve Moskowitz

    Play Episode Listen Later Apr 8, 2021 88:18


    Tax strategy can be a very dry discussion for most entrepreneurs. After all, we love creating new dollars, marketing and growth strategies which make it rain.But if you have a leaky bucket, all the rain will drain to the ground and you'll be left with a lot less than you made.But what if there were a way to reduce taxes or even eliminate them altogether the way many Fortune 500 companies do it?There is a way, in fact there are dozens of ways and strategies that are perfectly legal yet often ignored.That's why I invited Steve Moskowitz on the show today to discuss little-known strategies to help avoid (not evade) taxes.This is less of an interview and more of a conversation where you'll hear me ask specific situational examples that will show what's possible as well as how Steve thinks.If you're on the fence about this episode, wondering if the topic will be too dry to listen to, stop and give it a chance.Because if you're in business now you could be missing a lot of money you could be owed now as well as paying a lot that you could avoid.To contact Steve visit https://moskowitzllp.com or call 888-TAX-DEALOther resources mentioned in the show.https://moskowitzllp.com/tax-lawyer-blog/https://moskowitzllp.com/leaving-california-and-the-franchise-tax-board-behind-a-little-qa-on-california-exit-planning/About Steve MoskowitzSteve started Moskowitz LLP because he saw that while big corporations were consistently navigating the tax code to their advantage, smaller businesses and individuals were not. With prior experience as a CPA at a national accounting firm, and with extensive experience in the corporate world, Steve knew he could help smaller businesses and individuals by applying what he knew. He wanted to make a critical difference in businesses and individual lives that protected them from the powerful government and enabled them to keep and enjoy the fruits of a lifetime of work that otherwise could be taken away from clients by the government in just one action.Today – together with a full team of tax attorneys, CPAs, enrolled agents and other professional staff – Moskowitz LLP helps business and individual clients across the country and overseas to resolve a wide variety of tax matters. The Moskowitz LLP team also creates strategies to utilize the tax code and relevant treaties to clients’ benefit, and provides ongoing tax support and tax return preparation. Unlike most firms, Moskowitz LLP clients pay a flat fee and are not subject to hourly rates.Learn more at MoskowitzLLP.com

    fortune cpa tax cpas little known tax strategies small business taxes steve moskowitz moskowitz llp
    A Better Way To Save Money By Becoming Your Own Bank with Sarry Ibrahim

    Play Episode Listen Later Apr 6, 2021 51:48


    Today we explore a saving and investment concept strategy that has proven to bring many advantages over traditional methods. It's called the Bank On Yourself strategy, made popular by author and advisor Pamela Yellen which uses a little-known type of insurance policy which provides guaranteed growth and tax advantages. I invited advisor Sarry Ibrahim on the show today to discuss how these policies work, who they're appropriate for and how to get the most out of them.If you're interested in speaking with Sarry, you can contact him at https://finassetprotection.com

    Publishing Powerful Front End Offers & Scaling Cold Traffic with Patrick Riddle

    Play Episode Listen Later Mar 29, 2021 51:25


    Patrick Riddle explains a powerful shift he made in his information publishing and marketing business by working with proven experts and partnering with them to create powerful front end offers and creating a proven method to market these products more effectively.If you currently sell "information" or courses, you'll want to listen closely to what Patrick says because he started where most do but has evolved his business in a way that provides him greater income, security and longevity.

    Behavioral Design For Yourself And Your Customers with Nir Eyal

    Play Episode Listen Later Mar 22, 2021 52:41


    Nir Eyal  is the author of "Hooked: How to Build Habit-Forming Products" and "Indistractable: How to Control Your Attention and Choose Your Life".  Previously he taught as a Lecturer in Marketing at the Stanford Graduate School of Business and Design School and I’ve sold two technology companies since 2003.His expertise is at the intersection of psychology, technology, and business: “behavioral design" which encompasses user experience, behavioral economics, and a dash of neuroscience.Previously Nir worked in the video gaming and advertising industries where ge learned, applied (and at times rejected) the techniques used to motivate and manipulate users. He now writes to help companies create behaviors that benefit their users while educating people on how to build healthful habits in their own lives. In today's show, Nir gives me (Brad) a masterlesson hot seat on one of my existing businesses and how to create a more habit forming product while also discussing how we can become Indistractable (which is especially helpful for someone like myself).There's gold in this one. You might want to take notesVisit NirandFar.com for more information

    How To Be Nomad Capitalist And Go Where You're Treated Best with Andrew Henderson

    Play Episode Listen Later Mar 1, 2021 41:54


    Are you living where you're treated best?That's the question that the founder of NomadCapitalist.com, Andrew Henderson asks himself and his clients.If you're a location independent entrepreneur and ever wondered what it might be like to live in different countries around the world, or just another country that offers more flexibility, freedom, lifestyle and less confiscatory taxation, you're going to want to listen to this episizzle all the way through.What does it mean to be treated best?According to Andrew, the USA has the best "Brand" in the world, but that doesn't mean it has the best "product," especially for some people. The USA is a wonderful place in many respects, but depending on your socio-economic status it could be a nightmare compared to your options.And explaining the options is what Andrew does best.For instance, some people with lower incomes and savings could afford a much more comfortable lifestyle or retirement in a developing country where the cost of living is a fraction of the USA. On the other end of the spectrum, those with high incomes and wealth can also avoid the increasingly confiscatory taxation of the US and the other countries in the developed world.Evading taxes is wrong.Avoiding them however, through legal means is smart.Further the adventures and lifestyle you can create by understanding your options can open up a whole new world.This is a topic I've personally given a lot of thought to and today you'll hear me selfishly ask Andrew questions I want to know for potential moves I might make.And if you'd like to know more about this, Andrew has 3 resources to share with you here;How to get Portugal's Golden VisaHow to get Citizenship by InvestmentEU Golden Visa Residence by investment programsAnd I highly recommend reading Andrew's book, which you can order here on Amazon. 

    How To Build A Second Brain with Tiago Forte + Bonus Interview

    Play Episode Listen Later Feb 15, 2021 78:25


    Ever wished you could remember everything you learn, take better notes, recall what you read and access it anytime?  You don't need to be a genius, you need a "Second Brain"... that's what Tiago Forte of Forte Labs developed, a systematic and comprehensive way to get more out of everything you learn with a uniquely effective way to take digital notes. This is a special video episode, so feel free to visit https://baconwrappedbusiness.com/tiagoforte-secondbrain and watch He's the founder of BuildingASecondBrain.com and joins me on the show today as we geek out about knowledge. BONUS:  Part 2 Begins 35 minutes in as Tiago turns the table and interviews me (Brad Costanzo) about how to buy and sell course based products, what makes a company valuable and sellable and out-of-the-box ways to do creative deals and monetize your knowledge.   

    Lifestyle Investing for Passive Income with Justin Donald

    Play Episode Listen Later Jan 14, 2021 63:03


    Entrepreneur Magazine calls Justin Donald the “Warren Buffett of Lifestyle Investing.” He’s a master of low-risk cashflow investing, specializing in simplifying complex financial strategies, structuring deals, and disciplined investment systems that consistently produce profitable results. His ethos is to “create wealth without creating a job.” He recently published Lifestyle Investor: The 10 Commandments of Cash Flow Investing for Passive Income and Financial Freedom on Amazon which you can get here:  https://amzn.to/2LokXqjIn the span of 21 months, and before his 40th birthday, Justin’s investments drove enough passive income for both he and his wife Jennifer to leave their jobs. Following his simple investment values, Justin negotiated deals with over 100 companies, multiplied his net worth to over eight figures, and maintained a family-centric lifestyle in less than 2 years. Just 2 years later, he doubled his net worth again.  He now consults entrepreneurs and executives on lifestyle investing, with a forthcoming book and podcast based on his lessons and proven investment system that consistently produces repeatable returns.Justin began investing heavily in real estate and now owns several profitable real estate related businesses, including OrangeTheory Fitness franchises and a large portfolio of multifamily rentals. His entrepreneurial ventures include IFM Restoration, a residential maintenance and rehab company founded in 2016. IFM recently funded its Series A with S3 Ventures, the largest venture capital firm in Texas, leading the round.Justin is a member of Tiger 21 and a board member of Front Row Foundation International. He and Jennifer contribute to various causes privately and through their church, from fighting cancer to building clean water wells in third-world countries. Additionally, they sponsor multiple children through Compassion International. The Donalds are based in Austin, Texas, and love adventure-based international travel with their beloved daughter.Learn more at JustinDonald.com

    Domenic Rinaldi

    Play Episode Listen Later Dec 16, 2020 62:10


    Many entrepreneurs and founders have recently realized that it makes more sense to buy a business than to build one from scratch. I like to think of this as the next evolution of skillsets for any entrepreneur because it helps you achieve inorganic and often exponential growth. On the other side, selling a business can be a massively impactful decision to any business owner's future and making sure you do it right is critical.That's why I invited Domenic Rinaldi on the show to talk about his experience in working directly with both buyers and sellers to help them navigate a complex transaction.Meet Domenic RinaldiAs owner and managing partner of Sun Acquisitions, and K2Adviser.com Domenic helps his clients both buy and sell businesses across a variety of industries.Since 2005 he’s been personally involved in over 300 transactions for businesses with enterprise values of $2 million to $50 million.In this episode we discussThe real risks that buyers and sellers face in the process of buying or selling a businessStrategies to prepare well before a purchase or a sale.How Private Equity (PE) groups are now dipping down into the small business market in their search for acquisition targetsWhich sectors are the hottest for sellers and PEAnd what to do if you're thinking about buying or selling now or in the near futureYou can get more information from Domenic by emailing him directly at domenic@k2adviser.com

    How To Excel By Elimination with Perry Marshall

    Play Episode Listen Later Dec 3, 2020 52:44


    Perry Marshall is one of the most expensive business strategists in the world. He’s guided clients like FanDuel and InfusionSoft from startup to hundreds of millions of dollars.I've personally been a fan, follower and customer of Perry and am excited to bring you this conversation.Today we discuss one of the most important things you can do to succeed and keep sane in the modern world and that is to detox from distraction.Perry shares the 7 criteria all business owners must  follow in order to do this effectively.If you like this you can read his newest book available on Amazon: DETOX, DECLUTTER, DOMINATE: HOW TO EXCEL BY ELIMINATION The book reveals how to grow your business 4X faster by eliminating 80% of wasted effort. This book is for business owners who are overworked, struggling to keep up with your ever-growing to-do list, often overwhelmed with getting things done. If you’ve wondered why you are working so hard to make so little money from your business, this book reveals the clear path forward. Beyond time management, you’ll discover seven steps to scaling a prevailing business to accumulate wealth that lasts for generations. Not only that, you’ll identify and change habits to develop the mental toughness you need to say “NO!” to tasks beneath your pay grade.And find out more at PerryMarshall.com

    How A Brand New "Ad Card" Helps Digital Advertisers Scale Their Business

    Play Episode Listen Later Dec 1, 2020 63:14


    If you are responsible for spending tens of thousands or more per month on advertising, you can't afford to miss this episode.Zach Johnson, founder and CEO of the new Ad Card (from FunnelDash) reveals an exciting innovation in financial technology that can be used by digital advertisers to help them scale their business in ways they never imagined... until now. The innovation doesn't stop at advertising your own business, if you operate a mastermind or agency with clients who spend significant money on ads too, you'll want to hear how Ad Card's co-branding partnership deals can help you revolutionize your business too. For more information visit https://funneldash.com

    How To Use Ethical Scarcity And Deadlines To Spur Sales With Jack Born

    Play Episode Listen Later Nov 24, 2020 64:44


    It's no secret that deadlines and scarcity in marketing help to increase conversions and spur sales. Yet many companies have abused false senses of scarcity and urgency and end up killing trust with their customers. Today Jack Born joins us to talk about innovative ways to use deadlines and scarcity in your marketing. Jack Born creates software that helps creators and online entrepreneurs maximize their sales through marketing automation. He’s the technical founder of DeadlineFunnel.com, SurveyFunnel.io and several other software platforms.Jack also created the Tactical Triangle concept which simply and elegantly explains how to scale your marketing and reach a bigger audience. 

    How Making Power Offers Will Transform Your Expert Business with Joel Erway

    Play Episode Listen Later Sep 29, 2020 62:07


    If I offered to show you how to turn a two sentences into a $10,000 plus course, coaching or service, using a backwards funnel, a 2-sentence Power Offer, and 10-minute Mini-Webinar... and spend up to 90 percent less on ads, would you take me up on that offer?If the answer is yes, listen to Joel Erway explain a revolutionary and simple framework to increase your revenues without complexity or overwhelm by focusing on Offer-Based Marketing. Joel Erway helps Experts semi-retire with million dollar courses. Since 2015 he has worked with and served thousands of paying customers, helping them launch and sell their courses using The Perfect Expert model framework. For more links and resources visithttps://baconwrappedbusiness.com/power-offers-joel-erway/

    Help Me Understand Cryptocurrency Investing with Tai Zen

    Play Episode Listen Later Sep 9, 2020 156:19


    Cryptocurrency and Bitcoin investing is NOT an area I understand well... yet. A few years back I placed about $5k into some coins and watched them go up and then back down. For the most part I ignored it. But after reconnecting with my friend and highly successful investor, trader & trainer, Tai Zen, he began showing me the macro case for having a portion of your assets in this market. Especially now as it looks like we're re-entering the bull market. I invited Tai to the show for this epic 2.5 hour class where I pick his brain on the topics I want to know. ATTENTION: This is a special VIDEO episode and you can watch at https://baconwrappedbusiness.com/taizencryptoThis isn't about how to be a professional trader like Tai is, but more of a primer on his philosophies and wise investment strategies with sound risk management.Tai's backstory is equally as inspiring as his knowledge of cryptocurrency investing. We devoted a lot of time to it on purpose because it demonstrates what you can do when you take radical personal responsibility for your life.From being born in a poor Vietnamese fishing village, to picking fruit in America, working in sweatshops as a pre-teen, growing up in a drug-infested ghetto, spending approximately 14 years in federal prison….To getting out, working his way up from nightclub security to day trading student, educator and finally mastering the art of trading crypto currencies and showing others how to do it as well.There is no hype here, no BS, no get rich quick.But if you watch closely you'll get an amazing education in what it takes to succeed.HIGHLIGHTS (click the timestamp to jump to the topic in the video)3:46 Tai explains how we originally met and what it meant to him (Brad blushes)7:45 Tai's tells his inspiring origin story starting in a Vietnamese fishing village to getting hijacked by Thai Pirates and immigration to America working as a migrant worker12:24 Moving to Houston and getting in trouble for drugs to spending 14 years in federal prison18:50 Freedom and first jobs27:20 Brad explains why Tai's story is so inspirational31:00 When Tai discovered Bitcoin44:24 A big misconception about Bitcoin's ability to overtake the US Dollar and Fiat51:00 The market cap case for Crypto52:26 Why Bitcoin may be better than Gold for a store of wealth58:20 Bitcoin and Altcoins59:22 Important: What is the VALUE of bitcoin and cryptocurrency?01:01:05 Real world use case for blockchain technology01:07:30 DEFI what is Decentralized Finance, what are the risks, why is it important?01:16:00 How to PROTECT yourself from the Major Risks in cryptocurrency: Pumps, dumps, front running and manipulation?01:19:00 THIS IS TAI'S 4 PART FRAMEWORK FOR PROFITING WHILE PROTECTING YOURSELF01:46:00 Short list of some of the most well capitalized/funded coins which protects their development, Tezos, NEO, Cardano, Filecoin, Ethereum…01:51:00 The EASY way to dip your toe into crypto. The 2 Taifu Crypto Indexes01:58:00 Potential tax consequences of rebalancing01:59:30 Tax Deferred Investing in a Retirement Account02:05:45 Tai's training resources and courses and what to watch out for from the Youtube influencers who simply make money from ads and affiliate marketing.02:14:29 How to avoid FOMO and chasing hyped up altcoins02:15:22 How will you exit your profitable positions and what will happen? “How would you unload $1mm worth of Bitcoins and what will happen if you try?”02:17:45 The ONE simple strategy to use if you're busy and want to take advantage of 80% of the growth of the crypto market with zero research.02:25:30 How EARLY are we in the crypto bullmarket???02:26:07 How the bull and bear cycles work in crypto02:28:50 REALITY CHECK! If you get a hypothetical 10x return, if you're able to pull out 30%, you're doing fantastic.02:30:03 Summary and Sharing the LoveQuick Linkscryptocurrency.marketcryptocurrency.market/faqTaiFu Crypto Market IndexTwitter.com/heytaizen   

    How To Use The Lighthouse Method To Scale Any Business with George Bryant

    Play Episode Listen Later Aug 5, 2020 96:57


    George Bryant is a New York Times Best Selling Author & one of the most highly sought after digital marketing consultants in the world to teach his Relationships Beat Algorithms™ approach and the Lighthouse Method to business. He's also the hose of the popular Mind of George podcast.He has helped hundreds of the largest companies in the world and thousands of entrepreneurs ethically scale their businesses by deepening their relationships with their customers... and creating transformational breakthroughs that help them accomplish their goals.He believes a company’s financial success is directly dependent on the amount of value they share before AND after a purchase. Business is about relationships & touch points. The companies who put relationships before transactions will win. That is the Relationships Beat Algorithms approach.Here's a sample of the topics we covered:How George's Lighthouse Method works and why every business should use it to build, grow and scale their businessHow to understand your customer journey and create a better one for themHot to turn your customer service into a social media teamWhere you should and shouldn't put couponsHow and why George stopped selling subscriptions on the frontend of the product and still scaled his subscription businessWhy email is the ultimate killer app and why most people are messing it up2 incredible growth hacks George hasn't revealed anywhere else except to extremely high paid clients and partners.Why your job isn't to find customers but to be found by them (and how to do that better)How to use a surprise loyalty program*Listening to this episode with a notepad is highly advisedTo learn more, visit MindOfGeorge.com

    Going Public from Equity Crowdfunding To IPO with Darren Marble

    Play Episode Listen Later Jul 31, 2020 36:03


    Equity Crowdfunding (Reg A+) allows small business owners to raise investment capital using traditional and digital marketing from non-accredited investors and bypassing the headaches of roadshows and VC pitch-fests. Today's guest, Darren Marble is one of the world's leading experts in Equity Crowding and is embarking on an exciting new serialized program for Entrepreneur.com that will follow 5 founders on the road from raising capital using this method all the way to a full NASDAQ IPO (initial public offering). And they're looking for entrepreneurs right now for the casting process (as of August 2020).If you own a business now, this could be a very fortunate episode to listen to because Darren and his company are currently casting new entrepreneurs to feature on Going Public which you can see more about by visiting GoingPublic.comDarren Marble – Founder, Co-Chief Executive Officer and Director Crush CapitalDarren Marble is a serial entrepreneur. In 2018, Darren co-founded Issuance, a leading provider of software as a service (“SaaS”) solutions for Regulation A issuers. Issuance’s Regulation A clients have raised over $150 million to date. Beginning in 2015, Darren was the Founder and Chief Executive Officer of CrowdfundX, a financial marketing firm focused on direct-to-investor retail marketing in connection with Regulation A offerings. CrowdfundX was acquired by Issuance in 2019 and Darren remains the CEO at Issuance. Darren co-founded the Crowd Invest Summit and is a contributor to Business Insider, Inc. and CryptoSlate. His insights have been featured in the Wall Street Journal, the New York Times, Forbes and the Los Angeles Business Journal. Darren attended the University of California, Los Angeles from 1998 to 2002 with a focus on Psychology. 

    How Led Zepplin's Mistake Can Help You Make Better Offers To Your Customers

    Play Episode Listen Later Jul 27, 2020 13:43


    Led Zepplin was wrong. She's NOT buying a Stairway To Heaven and on this solo-episode, Brad will explain WHY that matters to business owners who make offers to clients and customers. This is a core concept I teach all of my clients and it helps them understand a key concept when making offers. It also will help you make more and better offers. Listen closely and then send an email to brad@baconwrappedbusiness.com describing your offers and any challenges you're having with getting them accepted by your clients or at prices that would make you happier. 

    How To Build Your Expert Authority With Jessica Yarbrough

    Play Episode Listen Later Jun 22, 2020 49:03


    Building a business based on your expertise is an amazing career. If you're able to help individual or companies achieve transformational value, your value to them can be extraordinarily high.But most experts have no desire to be marketers, they simply want to provide their value to their clients. Marketing and business development simply come with the territoryEnter Jessica YarbroughJessica Yarbrough has quickly developed a reputation of being one of the best business strategists and marketing and sales consultants for entrepreneurs who want to sell high value products and services. Her background is in international business and she has built multiple companies.Jessica is a genius at showing entrepreneurs how to build an expert platform, rapidly raise their value, build their credibility online and attract high paying clients. She travels the world teaching and inspiring entrepreneurs and helping them grow their influence and make the income and impact they desire.Free Training From Jessica:Discover How to Easily Enroll High Paying Clients Over the PhoneDiscover What 's Lacking In Your Business

    Building Wealth By Buying Businesses And Creative Dealmaking with Carl Allen and Adam Markley

    Play Episode Listen Later Jun 2, 2020 108:43


    In an epic return to the show, Carl Allen and his partner Adam Markley from the Dealmaker Wealth Society return to discuss how they help mentor aspiring dealmakers and business buyers learn how to take their entrepreneurial skillset to the next level.For the full shownotes visit: https://baconwrappedbusiness.com/buybusinesstobuildwealth/If you've followed my podcast for any length of time, you'll know that buying businesses and creative dealmaking is by far my personal favorite topic.And in this episizzle, we'll cover the foundational reasons about WHY buying a business can often be superior to building one and dispel the myths that keep most entrepreneurs and business owners from every trying.We'll then dive deep into specific strategies about how to quickly find and acquire businesses or assets that open doors of opportunity wide open.And you'll meet my personal close friend and business partner, Adil Harchaoui as we transparently explain the exact industry we are pursuing a strategic rollup in and how we're planning to do it, while getting advice from two of the best in the business. 

    How Inside Edition's Lisa Guerrero Reinvented Herself With Bravery, Passion and The Desire To Make A Difference

    Play Episode Listen Later Apr 23, 2020 63:47


    Watch the video version by visiting https://baconwrappedbusiness.com/lisaguerrero/In times of uncertainty and grave dangers to our health and economy, two character traits will carry us through: Bravery and Reinvention. Companies, executives, entrepreneurs and employees are being forced to endure challenges, pivot their business models, change their ways of thinking and make bold moves. Few people personify both bravery and reinvention like today’s guest, Lisa Guerrero. Known by millions as the award winning Chief Investigative Correspondent of TV’s “Inside Edition” news show, Lisa consistently faces difficult situations with confidence and strength as she investigates and exposes corruption and deceit at every level of society.What most of her fans and followers don’t know is her heroic story of tragedy, triumph and reinvention at every stage of her career.Some Topics We Discussed Include:How losing her mother at a young age set in motion Lisa’s lifelong journey of courage and creativityLeaps of faith that have resulted in amazing and unexpected opportunitiesHow Lisa’s fearless approach to life helped her break into and succeed in diverse areas: from sportscasting and investigative journalism to country music and mosaic artCauses Lisa champions and the difference advocacy makes in people’s livesConcrete steps young people can take to make a difference in the world, even in the time of COVID-19 and social distancingTo learn more about Lisa or contact her for speaking, philanthropic activities or to simply follow her as she investigates injustice while  follow her on all major social media platforms @4lisaguerrero on Twitter and Instagram or visit her website: www.LisaGuerrero.com

    Amplify Your Exposure With These Simple Video Strategies with Dennis Yu

    Play Episode Listen Later Apr 16, 2020 51:06


    Building a brand, getting exposure and being remembered can be confusing with so many options. Video marketing is one of the best and easiest methods to use, but it can be intimidating with all of the conflicting advice.Today I'm interviewing Dennis Yu who pioneered the “Dollar a Day Video Strategy” and other extremely effective tools to make sure you stand out with intimate and authentic videos without getting overwhelmed by the process.About Dennis YuDennis Yu is the Chief Executive Officer of BlitzMetrics, a digital marketing company that amplifies exposure and sales of successful entrepreneurs via systems, analytics. He’s an internationally recognized lecturer in Facebook Marketing and has spoken over 730 times in 17 countries, spanning 5 continents.Listen closely as we dive into multiple strategies you can use immediately and go through Dennis's workflow to make it easy.As a special bonus to my listeners and subscribers, Dennis is giving a free checklist and training on video marketing.You simply have to send an email to operations@blitzmetrics.com with the subject line: “Brad sent me” and you'll get it for free. 

    How To Run A Profitable Virtual Summit with Liam Austin

    Play Episode Listen Later Apr 14, 2020 50:11


    Want to build a large audience, email list and authority in a marketplace by piggybacking on the expertise of others? A "Virtual Summit" might be the answer you're looking for. Virtual Summits are simply online events where a host interviews multiple experts in a field one at a time and provides free access to the live "airing" of the summit to email registrants. The business model is to sell access to the on-demand recordings along with multiple bonuses.This is a powerful business model I personally have expertise in and have done multiple in the past. I plan on doing more in the future and that's why I invited Liam Austin to explain his method of doing virtual summits.Who is Liam Austin?Liam has launched and hosted 14 virtual summits and interviewed over 400 experts. He is the co-founder of Entrepreneurs HQ, which delivers one marketing tactic from a proven entrepreneur to your inbox daily. His mission is to make it easy for anyone to learn and utilize the strategies of proven entrepreneurs for their business.5 Core Benefits of Virtual SummitsGrow your email listsBuild relationships with the speakersBuild your own authorityGenerate revenueImpact and help a causeTo learn more about Liam Austin check out entrepreneurshq.com or entrepreneurshq.com/summit

    Frank "The Legend" Shamrock: Facing Death, Danger and Reinventing Yourself

    Play Episode Listen Later Apr 9, 2020 84:55


    Frank "The Legend"  Shamrock is a retired 5x American professional mixed martial arts champion. Shamrock was the 1st to hold the UFC Middleweight Championship and retired a four-time defending undefeated champion. Shamrock was the No. 1 ranked pound for pound UFC fighter in the world during his reign as the UFC Middleweight Champion.He is a successful entrepreneur, film producer, executive coach and philanthropist supporting numerous charities and causes ranging from child protection to medical cannabis and mental health awareness.Frank has been a friend, client and partner of mine for the past couple years now since we met around the pool at Jesse Itzler's house and it's been a fun relationship ever since.What you might not know about Frank is that he's- Spent time "locked up" in prison- Upon release he faced a choice to go back to his old ways or develop himself as one of the world's best fighters and channel his situation into becoming a champion.- He dealt with the possibility of death every day for over a decade training with stone-cold killers- And he's found peace and reinvented himself as a successful entrepreneur, producer, philanthropist and advocate for the benefits of cannabis and ending the stigma of mental health.Other topics we coveredhow to deal with being forcibly locked up in prison and the necessary mindset to survivethe career crossroads Frank's father gave him when he exited prisonhow Frank became the first super student in mixed martial arts and used that to beat everyone who came his wayhow frank reinvented himself after his MMA careerthe secret to Frank's Plus Equals Minus system to learn anything faster and better.and moreYou can learn more at FrankShamrock.com

    Callum Laing Entrepreneurial investing and agglomeration

    Play Episode Listen Later Apr 7, 2020 70:33


    Imagine being offered a chance to invest in a solid, debt-free, profitable company that was going to go public tomorrow at below market rates. Now imagine getting that offer twenty or more times a year. This is the model that Callum Laing and his team have been working on since 2015. By marrying the capital markets with the small business ecosystem, he shows you how you can start investing today in projects that have the fast growth of a tech company, the dividend policy of your favorite cash cow and the job impact that most governments can only dream of.And for entrepreneurs, he demonstrates a unique rollup strategy that has allowed him and his company to build a 9 figure business in less than 18 months in a very unique and innovative way. They call it "Agglomeration"This episode is one of the most advanced interviews I've done on the subject of acquisitions and the absolute definition of creative deal-making. After reading his book, "Entrepreneurial Investing: Connecting Sophisticated Capital with Talented Small Business" (which you can download for free below) I reached out to Callum so he can take me further and answer some big questions I still had. He answered each of them clearly and succinctly.If you're looking to really expand you mind to what's possible with creative dealmaking make sure to listen to this interview (or read the transcript below).Entrepreneurial Investing shows investors how to:• Connect with good, profitable small businesses• Ensure that your capital investment serves to grow business and invest in its people• Profit from small businesses while having all the liquidity and risk mitigation of a big PLCMeet Callum LaingCallum Laing is the co-founder and CEO of MBH Corporation PLC, a publicly traded company that acquires small businesses around the globe, leaving the founders in place.Callum has more than two decades of experience in starting, building, buying, and selling businesses in a range of sectors, including recruitment, sport and lifestyle, information technology, and telecommunications.He has published three best-selling books on business and investing, has interviewed and published more than 1,000 interviews with entrepreneurs and sits as High Commissioner to the World Business Angel Investor Forum, representing Singapore.Laing is also one of the pioneers behind the ‘Agglomerate’ methodology, which helps small businesses gain access to capital markets and connects investors with small profitable businesses.Links from the authorDownload the book Entrepreneurial Investing for free:  https://www.entrepreneurial-investing.com/baconAgglomerate - Idea to IPO in 12 months: https://goo.gl/XYTCAZOnce you've read them, if you have got any value from them and are open to leaving a book review on Amazon.com, Callum makes a monthly contribution of school books to developing countries through b1g1.com for every review he receives (good, bad or ugly). So your review can make a big difference to a kids life.

    What to do now and where to pivot

    Play Episode Listen Later Mar 27, 2020 8:58


    We are in the middle of a pivotal moment for business owners, consumers and entire countries.There's a lot of confusion about what to do, what to avoid and how to pivot.In this short episode I reveal a few things I'm doing, how I'm helping my clients and 4 Case Studies Why You Shouldn't Cut Back on Marketing During An Economic Downturn...Dry Cereal:In the 1920’s, Post was the category leader in the ready-to-eat cereal category. During the Great Depression, Post cut back significantly its advertising budget and rival Kellogg’s doubled its advertising spend, investing heavily in radio and introducing a new cereal called Rice Krispies, featuring “Snap,” “Crackle” and “Pop.” Kellogg’s profits grew by 30% and the company became the category leader, a position it has maintained for decades.Imported Automobiles:The 17-month recession of 1973-75 was triggered by the energy crisis. In late 1973, the U.S. government issued its first miles-per-gallon report in which Toyota Corolla was second to Honda Civic in fuel efficiency. Since Toyota was experiencing strong sales, when the economic downturn hit, the temptation was to drop their ad budget, which they resisted. By adhering to its long-term strategy, Toyota surpassed Volkswagen as the top imported carmaker in the U.S. by 1976.Quick Service Restaurants:In the 1990-91 recession, Pizza Hut and Taco Bell took advantage of McDonald’s decision to drop its advertising and promotion budget. As a result, Pizza Hut increased sales by 61%, Taco Bell sales grew by 40% and McDonald’s sales declined by 28%.Technology:Amazon sales grew by 28% in 2009 during the “great recession.” The tech company continued to innovate with new products during the slumping economy, most notably with new Kindle products which helped to grow market share. In a first, on Christmas Day 2009, Amazon customers bought more e-books than printed books. As a result, in the minds of consumers, Amazon became an innovative company by introducing a lower cost alternative to cash-strapped consumers.ADDITIONALLY...If you're interested to see how I'm helping my clients use this time right now to build audiences and double down on authentic, intimate connection, email at askbrad@baconwrappedbusiness.com and use subject line: "build an audience" to let me know.Good luck out there, stay safe and stay inside.

    The Real Meaning Behind AVERAGE SUCKS with Michael Bernoff

    Play Episode Listen Later Feb 29, 2020 34:06


    So, what would come to mind if you saw a big guy getting out of an expensive car with a t-shirt that says "Average Sucks!" ?Do you think "Damn right it does!" or "How arrogant you are?"These words are intentionally ambiguous to cause your brain to begin thinking. Because when this happens you're open to finding out the real meaning behind the words and how they can help you achieve your own full potential. Today I am joined by a very good friend of mine named Michael Bernoff.  I met Michael in 2011 when we were working on a business deal with my client and friend Drew Canole. Michael is a guy who is an absolute pro at understanding the way that the human mind works and how to use it to not only improve your own life, but to persuade others to improve theirs.He's one of the most dynamic public speakers you've ever seen and he has an amazing ability to help you uplevel your game and realize just how much more is capable of.  I have been to Michael's events, I've seen him work live and I am proud to call him a friend.Meet Michael BernoffMichael is the President and Founder of the Human Communications Institute, a leader in the personal and professional development industry. He works directly with individuals as well as corporate executives who desire to transform their corporate culture in an ever changing marketplace. His passion for his work is limitless and his dedication to positively impacting the world by empowering every individual is uncompromising.During his own journey of self-discovery, Michael studied and modeled effective leaders recognized worldwide. He focused their philosophies, strategies, and techniques that have consistently produced rapid and lasting change. By combining a variety of these proven disciplines and his own strategies, Michael has created his own programs that have enabled both him and his clients to overcome limiting beliefs and achieve a life beyond limits.Visit him at MichaelBernoff.comShow Highlights:Yes, Average Sucks, but not THE average, your average.If you've ever felt you should be a bit further along in life than you are, this will hit you between the eyes.The number one fear of high performersHow to use your identity as a tool to shape your reality How to change your perspective to view yourself the way you are, not the way you were to see how you can be.Hear Brad's 3 biggest aspirations and criteria for a life well lived.

    Awaken The Entrepreneurial Warrior With Rome Za

    Play Episode Listen Later Feb 13, 2020 58:08


    Rome Za is a warrior in every sense of the word. And I'm proud to call him a friend. His family immigrated from Chechnya when Rome four years old to escape threats to their lives and was brought up in NYC where he found trouble early on. But after a life changing experience with the magical medicine of psilocybin mushrooms at age 17, he experienced a massive shift that sent his life into a new and productive direction. Rome is a Holistic Nutritionist, Neuro linguistic Programming practitioner, movement / Brazilian jiu jitsu professor, writer, speaker, and coach! Since 2011 he's helped transform the physical, mental, emotional, and spiritual lives of thousands of people around the world by focusing on healing foods, healing movement, and a healing mind.He teaches students how to get unstuck, create a clear vision, and execute that vision into every area of their life and how to calm their spirit and transform their bodies and minds into lethal weapons. Rome is also one of the founders of the extremely high quality supplement company DrIanStern.comWhere you can see many of the products mentioned in this episode.Rome's 6 Week Guided MeditationDrIanStern.com facebook.com/R0me.ZaHero Academy in Costa RicaBarehearted: My Journey With Vulnerability And Self-Love

    Rich Schefren And The Quest To Save Internet Businesses From Big Tech

    Play Episode Listen Later Feb 5, 2020 66:03


    This episode has 2 great bonuses for you. Bonus #1. Since it's a VIDEO interivew, you can Watch it by going to https://baconwrappedbusiness.com/richschefrenBonus #2:  Get a Free ticket to Rich's 24 Hour Livestream and much more by visiting: https://baconwrappedbusiness.com/rich... and use Codeword:  BACON to unlock the vault. Rich Schefren is the founder of Strategic Profits and one of the guys I turn to when I want insights on what's working and what's coming up.In this episode you'll hear Rich talk about- unique ways to create and channel customer demand- how to rapidly learn and integrate new information-how to protect your business from some very big dangers happening right now from big tech and the platforms that digital marketers rely on most.And you can see what Rich is doing next by visiting https://baconwrappedbusiness.com/rich... and use Codeword:  BACON to unlock the vault. 

    How Otomo App Is Disrupting Fintech and Personal Savings Plans

    Play Episode Listen Later Feb 3, 2020 38:21


    In this special video episode, which you can watch by going here https://baconwrappedbusiness.com/otomo-app-fintech/, Khellar Crawford, CEO and founder of the fintech startup, Otomo reveals how he is revolutionizing and disrupting the way we save. The app can be downloaded for free (NO in-app purchases) at https://otomoapp.com or on the app store.  Use code:  bradvip to unlock the free access.What if you could create simple rules for all your income and tie them to any number of goals?For instance, what if you could say "Make 10% of my income from XYZ Source only be sent to a sub-savings-account for a downpayment on a house, but skip saving if my account balance is less than $1,000?"Or if you could automate the savings from a Profit First methodology instead of manually reconciling accounts?You can, and that's just the tip of the iceberg here.Watch CEO and founder Khellar Crawford describe how he built intelligent automation into the way your income flows while he creates a "bank for the Blade Runner era."FYI, As a result of this interview a few months ago, I decided to invest as well as help to grow because I believe that Khellar and Otomo are solving a tremendous problem with a very uniquely effective solution.So equity plus advisory means I have a dog in this hunt.I encourage you to watch it and if you'd like to download the app, it's completely free. 

    Is This A Good Idea Or Not? Asking For YOUR Advice

    Play Episode Listen Later Jan 17, 2020 16:34


    Here's a unique episode, today I'm going to share an idea I have about creating a new venture. I'm giving you ALL the details and my 3 part process for planning out any creative venture (which you'll learn about how to use yourself).I'll share the idea, the plan and 3 of my biggest questions and critiques of the plan in return for hearing your feedback about it.Seriously, I want to hear from you and what you think.Listen to this short episode and then either email me at askbrad@baconwrappedbusiness.com or leave a voicemail at the bottom of this page: Baconwrappedbusiness.com and let me know what you think.If you do, you'll be on a short list to notify the minute I release this new project. And as mentioned at the very end of this one, if you're interested in more details on my Ideation Intensive process, shoot me a note on that too.

    Unique Ways To Monetize A Podcast With Luis Congdon

    Play Episode Listen Later Jan 16, 2020 54:16


    This podcast has been responsible for some remarkable business opportunities since I started it in 2014. But many people notice that I'm not selling ads and sponsorships or making direct offers so they wonder how I'm monetizing it.The fact that this show, without direct monetization has produced over a half million dollars in profits in the past few years surprises many people because they can't understand how it makes money.Today I'm going to explain a bit more about how that works and I've brought on guest Luis Congdon from Thriving Launch podcast to help discuss other unique ways to monetize a podcast besides the well-known methods of sponsorships or direct sales of products.Luis is an accomplished podcaster, course creator and digital marketing expert and his show has changed his life in more ways than one.Listen in closely especially if you've ever considered creating a show but have been on the fence or if you haven't considered it but you're open to having your mind changed.Additional links featured in this episode include:Thriving LaunchBrad's Digital Marketer Guest Post on Instant ROI from PodcastingFive Star Freedom SystemAnd if you have any questions for Brad OR would like to discuss how to launch your own podcast specifically for B2B lead generation, send an email to askbrad@baconwrappedbusiness.com and ask for information about this.

    My 2020 Vision for the Show

    Play Episode Listen Later Jan 14, 2020 5:47


    Happy New Year, in this short episode I'm going to fill you in on what's been happening lately and what to expect with the new format changes to the podcast.For feedback, please email askbrad@baconwrappedbusiness.com or visit https://baconwrappedbusiness.com and scroll down to leave me a voicemail that I might just play on the air. 

    How To Buy and Sell Hundreds Of Digital Businesses With Michael Bereslavsky

    Play Episode Listen Later Nov 12, 2019 40:13


    One of the most popular topics I cover on this show involves deal making and buying businesses. Once you have the realization that it can be much more advantageous to buy a business than to build one. And if you really want a great payday, that happens when you sell.Today's guest, Micahel Bereslavsky bought his first site back in 2004 for $120 and sold it to a larger affiliate business for $2500. He then started to purchase more sites for cashflow before flipping them.As of today's date, Michael has a Flippa page 52 transactions totaling $604,961.In this interview I went deep into Michael's acquisition strategy and criteria to discover how he finds, negotiates, manages and then flips his deals.I hope you enjoy this one as much as I did.About Michael BereslavskyMichael Bereslavsky is the founder and CEO of Domain Magnate. He’s been involved in various internet-based businesses since 2004 and quickly graduated from building, promoting, and monetizing websites to buying and selling them. With over a decade of experience, Michael and Domain Magnate has managed 300+ successful deals.  

    How WealthFit Is Becoming The Netflix For Wealth Building Education With Dustin Mathews

    Play Episode Listen Later Nov 5, 2019 36:38


    WealthFit is the Netflix for learning wealth, investing, entrepreneurship, business, and mindset. In this episode, host Brad Costanzo talks with Dustin Mathews, the Co-Founder and Chief Education Officer of WealthFit, an online learning startup focused on teaching all the stuff you never learned in school about money, investing, and entrepreneurship. Dustin talks about some of the educational components behind WealthFit and its vision to revolutionize financial education and lead people to true wealth. He also shares how the WealthFit business model works and teaches on how to create real value proposition for the audience.Some Topics We Discussed Include:Dustin’s storyWhat is WealthFitThe vision of WealthFitThe WealthFit business modelDustin’s budgeting courseBalancing business, family, and everything elseLearn more about Dustin Mathews and get the full shownotes at https://baconwrappedbusiness.com/how-wealthfit-is-becoming-the-netflix-for-wealth-building-education-with-dustin-mathews.Love the show? Subscribe, rate, review, and share!Here’s How To Review The Show »Join the Bacon Wrapped Business Community today:Bacon Wrapped Business on FacebookBrad Costanzo on FacebookBrad Costanzo on LinkedInBrad Costanzo on YouTubeBrad Costanzo on Twitter

    Biohacking Secrets To A Better Life, Buff Body And Brilliant Mind with Gary Brecka of Streamline Wellness

    Play Episode Listen Later Oct 31, 2019 124:11


    It takes an amazing amount of energy and clear thinking to thrive in today's business world. Energy and vitality are fundamental to feeling good and performing well. If your chemistry is off, you're pushing a boulder up a hill.I know this because for several years, my chemistry was off. From nutrient deficiencies to low testosterone, I had no idea what was causing my drops in peak performance until I met today's guest, Gary Brecka, founder of Streamline Wellness and went through a comprehensive diagnostic and health performance protocol.Now, after over 6 months under Gary's health protocols, I've never felt or looked better in my life.Click here to see the photoOn this incredibly revealing and transparent episode, we dive deep into what it means to really take control of your health and wellness and more importantly optimize it for high performance and amazing vitality.So how do we achieve optimal wellness.? How do we bring out the physiological superhuman inside of each one of us? Live longer, sleep deeper increase our response to exercise improve our mental clarity skyrocket our libido and have true waking energy?Listen to this episode to discoverHow Gary used to predict when people would die, down to the month, for insurance companies based on their biomarkers, and he was accurate.Why the most important information in a blood test is what's NOT on the resultsThe role the Vitamin D deficiency plays on all parts of the bodyHow Brad leverages testosterone replacement therapy and growth peptides to supercharge his performance and recoveryHow to iohack your energy in the morning without any supplements or medicationsWhy Grant Cardone became a patient and a big investor in the companyThe 3 pillars of optimal health that most people missThe real culprit behind Alzheimers Disease and how to prevent and potentially reverse itHow to safely stimulate humane growth hormone with two advanced growth peptidesHow to build strong muscles quickly by leveraging heat shock proteins in the sauaWhat clinical dehydration means and how to fix it (hint: it's not how much water you drink)And so much more.This two hour episizzle goes into depth, no surface level advice here. You may want to take detailed notes.Better yet, contact Gary at StreamlineWellness.com and tell him that Brad Costanzo sent you!

    How To Launch & Market An App To Reach Millions With Sean Casto Of PreApps

    Play Episode Listen Later Oct 29, 2019 46:46


    Some apps get such explosive growth while others languish in the app store. Today's guest, Sean Casto of PreApps.com, knows how because he's helped launch and market thousands of apps to achieve millions of downloads. Sean dives into the 7 pillars to creating a million dollar app as well as the 10 Step Skyrocket Method to making an app go viral. He also differentiates organic traffic versus social traffic, and which one makes the biggest impact on your downloads. Tune in today and discover what it really takes to make it big in the world of mobile apps.Some Topics We Discussed Include:The 7 pillars to creating a million-dollar appThe 10 Step Skyrocket Method to making an app go viralOrganic vs Social and what makes the biggest impact on your downloadsHow to increase activation and engagement in your appWhat it really takes to make it big in the world of mobile appTo learn more about Sean and how you can increase the downloads of your app, click on PreApps.com and AppSecretsBook.com.Love the show? Subscribe, rate, review, and share!Here’s How »Join the Bacon Wrapped Business Community today:Bacon Wrapped Business on FacebookBrad Costanzo on FacebookBrad Costanzo on LinkedInBrad Costanzo on YouTubeBrad Costanzo on Twitter

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