Podcast appearances and mentions of nicholas kusmich

Today, I'm talking with Nicholas Kusmich. Nicholas is the founder of H2H Media Group, a consulting and META advertising agency which has generated over $600 million in revenue since 2007! Nic helps entrepreneurs predictably scale their revenue and time by easily getting more clients with marketing that doesn't suck. He's known for delivering the highest returns on investment in the industry and is responsible for over 10 billion ad impressions and over 55 million leads. He works with A-List clients including the world's most recognized thought leaders, New York Times best-selling authors, and the top Inc. 500 companies, creating advertising campaigns that actually convert.In this episode, you'll learn:✅ How to eliminate your competition and dominate any industry by creating a “category of ONE” business.✅ The "Contextual Congruence" process that combines direct response marketing with social behavior – and how to use it to transform your marketing efforts and dramatically boost ROI.✅ The #1 reason most entrepreneurs fail to implement ideas – and a simple strategy Nic uses to take action and turn ideas into reality. Free GiftGet a free copy of Nic's book Give: The Ultimate Guide To Using Facebook Advertising to Generate More Leads, More Clients, and Massive ROI. Visit LifestyleInvestor.com/201Show Notes: LifestyleInvestor.com/201Tax Strategy MasterclassIf you're interested in learning more about Tax Strategy and how YOU can apply 28 of the best, most effective strategies right away, check out our BRAND NEW Tax Strategy Masterclass: www.lifestyleinvestor.com/taxStrategy Session For a limited time, my team is hosting free, personalized consultation calls to learn more about your goals and determine which of our courses or masterminds will get you to the next level. To book your free session, visit LifestyleInvestor.com/consultationThe Lifestyle Investor InsiderJoin The Lifestyle Investor Insider, our brand new AI - curated newsletter - FREE for all podcast listeners for a limited time: www.lifestyleinvestor.com/insiderRate & ReviewIf you enjoyed today's episode of The Lifestyle Investor, hit the subscribe button on Apple Podcasts, Spotify, or wherever you listen, so future episodes are automatically downloaded directly to your device. You can also help by providing an honest rating & review.Connect with Justin DonaldFacebookYouTubeInstagramLinkedInTwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode of the Content Capitalists with Nicholas Kusmich, famous for his expertise in Facebook ads, he walks us through his entrepreneurial journey, starting from his early days stepping into the world of internet marketing out of necessity, to becoming a key player in the advertising space.He introduces us to the concept of the “anti-funnel” method, a strategy that simplifies the marketing process by cutting through the complexity typically associated with traditional funnels. This conversation sheds light on how focusing on simplicity can lead to better marketing outcomes.Nicholas shares his experiences of transitioning from creating courses to establishing an agency model, emphasizing the importance of delegation and the selection of the right team. He also delves into the nuances of advertising for thought leadership versus e-commerce and discusses the sale of high-ticket items through creating an engaging sales experience, drawing inspiration from luxury brands.Furthermore, Nicholas touches on the benefits of integrating organic and paid marketing strategies and stresses the significance of concentrating on one goal at a time. This episode is packed with practical insights for marketers at all levels, from those just starting out to seasoned professionals looking for a fresh perspective.Join us as Nicholas Kusmich unravels the complexities of digital marketing, offering straightforward, actionable advice. Whether you're a marketer looking to refine your strategy or an entrepreneur seeking direction, this conversation promises valuable lessons in focusing on what truly matters in marketing.TakeawaysThe “anti-funnel” method simplifies the marketing process and focuses on generating sales appointments without the complexity of traditional funnels.Hiring the right people is crucial for business success. Entrepreneurs should focus on their unique abilities and delegate tasks to experts.Thought leadership and e-commerce require different advertising approaches. Thought leadership focuses on selling identity and emotion, while e-commerce relies on impulse buying and utility triggers. When selling high-ticket items, it's important to create an experiential sales process that appeals to the customer's identity and aspirations.Learning from luxury brands like McLaren can provide valuable insights into selling high-ticket items and building a community of loyal customers.Combining organic and paid marketing strategies can help build a personal brand and accelerate growth.To achieve success as an entrepreneur, it's important to focus on one thing at a time and avoid getting distracted by multiple projects.Find Nicholas Kusmic at: http://www.nicholaskusmich.com/perfectadtemplate The Councils – Nicholaskusmich.com/thecouncil The Intensive – Nicholaskusmich.com/intensive Book called “Give”Follow Ken Okazaki at: https://www.instagram.com/kenokazaki/ https://www.youtube.com/c/KenOkazaki https://podcasts.apple.com/gb/podcast/the-content-capitalists-with-ken-okazaki/id1634328251 https://open.spotify.com/show/09IzKghscecbI7jPDVBJTwContent Capitalists YouTube 

Welcome back to Making Bank. In today's episode, we have a compilation of previous episodes with Pat Flynn, Jack Davis, Nicholas Kusmich, Henry Kaminski, Ben Malol, Yanik Silver and Warren Philip, and in this episode, you will hear tips and tricks from top entrepreneurs about the guide to success. (3:00) Pat Flynn  There will be millions of challenges and you may face so many failures. However, you can start it off by just getting over your own insecurities and overcoming the limiting beliefs and then tell yourself that this is something you could really do.    (9:03) Jack Davis The number one thing you should learn is that things are going to change once you get into your company but that doesn't mean it's not worth it to really plan out what the next six months looks like. Always plan ahead no matter what.    (12:29) Nicholas Kusmich Entrepreneurship is not for everyone. It's not an easy Journey. It's not filled with Lamborghinis and multi-million dollar houses. Don't get swayed by how it's presented. It's a difficult journey and not everyone is cut out for it.   (17:07) Henry Kaminski You really have to delegate your weaknesses out. You cannot try to be everything to everyone or everything inside of your business. When you delegate out the stuff that you're just not good at you will get to where you need to be faster.   (21:23) Ben Malol Doing what others tell you to do is sometimes very helpful, however you need to also be mindful of why you do it. Instead of just doing things that other people tell you, you also need to ask yourself why. Most people don't even ask that much.   (27:37) Yanik Silver Learn to dive deep into what you are really great at. Know what you were meant to do. Ask yourself these big questions and then from that you will be able to figure out your mission in this world.    (33:45) Warren Phillip Your business should thrive on providing solutions for individuals seeking assistance, and this should align deeply with your  purpose. Recognize within yourself the sense of destiny because this will drive you forward.   Tags: @patflynn  @henrykaminskijr  @itsbenmalol  @yaniksilver  @nontoxicdad

Welcome back to Making Bank. In today's episode, we have a compilation of previous episodes with Pat Flynn, Jack Davis, Nicholas Kusmich, Henry Kaminski, Ben Malol, Yanik Silver and Warren Philip, and in this episode, you will hear tips and tricks from top entrepreneurs about the guide to success. (3:00) Pat Flynn  There will be millions of challenges and you may face so many failures. However, you can start it off by just getting over your own insecurities and overcoming the limiting beliefs and then tell yourself that this is something you could really do.    (9:03) Jack Davis The number one thing you should learn is that things are going to change once you get into your company but that doesn't mean it's not worth it to really plan out what the next six months looks like. Always plan ahead no matter what.    (12:29) Nicholas Kusmich Entrepreneurship is not for everyone. It's not an easy Journey. It's not filled with Lamborghinis and multi-million dollar houses. Don't get swayed by how it's presented. It's a difficult journey and not everyone is cut out for it.   (17:07) Henry Kaminski You really have to delegate your weaknesses out. You cannot try to be everything to everyone or everything inside of your business. When you delegate out the stuff that you're just not good at you will get to where you need to be faster.   (21:23) Ben Malol Doing what others tell you to do is sometimes very helpful, however you need to also be mindful of why you do it. Instead of just doing things that other people tell you, you also need to ask yourself why. Most people don't even ask that much.   (27:37) Yanik Silver Learn to dive deep into what you are really great at. Know what you were meant to do. Ask yourself these big questions and then from that you will be able to figure out your mission in this world.    (33:45) Warren Phillip Your business should thrive on providing solutions for individuals seeking assistance, and this should align deeply with your  purpose. Recognize within yourself the sense of destiny because this will drive you forward.   Tags: @patflynn  @henrykaminskijr  @itsbenmalol  @yaniksilver  @nontoxicdad

Welcome back to Making Bank. In today's episode, we have a compilation of previous episodes with Pat Flynn, Jack Davis, Nicholas Kusmich, Henry Kaminski, Ben Malol, Yanik Silver and Warren Philip, and in this episode, you will hear tips and tricks from top entrepreneurs about the guide to success. (3:00) Pat Flynn  There will be millions of challenges and you may face so many failures. However, you can start it off by just getting over your own insecurities and overcoming the limiting beliefs and then tell yourself that this is something you could really do.    (9:03) Jack Davis The number one thing you should learn is that things are going to change once you get into your company but that doesn't mean it's not worth it to really plan out what the next six months looks like. Always plan ahead no matter what.    (12:29) Nicholas Kusmich Entrepreneurship is not for everyone. It's not an easy Journey. It's not filled with Lamborghinis and multi-million dollar houses. Don't get swayed by how it's presented. It's a difficult journey and not everyone is cut out for it.   (17:07) Henry Kaminski You really have to delegate your weaknesses out. You cannot try to be everything to everyone or everything inside of your business. When you delegate out the stuff that you're just not good at you will get to where you need to be faster.   (21:23) Ben Malol Doing what others tell you to do is sometimes very helpful, however you need to also be mindful of why you do it. Instead of just doing things that other people tell you, you also need to ask yourself why. Most people don't even ask that much.   (27:37) Yanik Silver Learn to dive deep into what you are really great at. Know what you were meant to do. Ask yourself these big questions and then from that you will be able to figure out your mission in this world.    (33:45) Warren Phillip Your business should thrive on providing solutions for individuals seeking assistance, and this should align deeply with your  purpose. Recognize within yourself the sense of destiny because this will drive you forward.   Tags: @patflynn  @henrykaminskijr  @itsbenmalol  @yaniksilver  @nontoxicdad

Welcome back to Making Bank. In today's episode, we have a compilation of previous episodes with Pat Flynn, Jack Davis, Nicholas Kusmich, Henry Kaminski, Ben Malol, Yanik Silver and Warren Philip, and in this episode, you will hear tips and tricks from top entrepreneurs about the guide to success. (3:00) Pat Flynn  There will be millions of challenges and you may face so many failures. However, you can start it off by just getting over your own insecurities and overcoming the limiting beliefs and then tell yourself that this is something you could really do.    (9:03) Jack Davis The number one thing you should learn is that things are going to change once you get into your company but that doesn't mean it's not worth it to really plan out what the next six months looks like. Always plan ahead no matter what.    (12:29) Nicholas Kusmich Entrepreneurship is not for everyone. It's not an easy Journey. It's not filled with Lamborghinis and multi-million dollar houses. Don't get swayed by how it's presented. It's a difficult journey and not everyone is cut out for it.   (17:07) Henry Kaminski You really have to delegate your weaknesses out. You cannot try to be everything to everyone or everything inside of your business. When you delegate out the stuff that you're just not good at you will get to where you need to be faster.   (21:23) Ben Malol Doing what others tell you to do is sometimes very helpful, however you need to also be mindful of why you do it. Instead of just doing things that other people tell you, you also need to ask yourself why. Most people don't even ask that much.   (27:37) Yanik Silver Learn to dive deep into what you are really great at. Know what you were meant to do. Ask yourself these big questions and then from that you will be able to figure out your mission in this world.    (33:45) Warren Phillip Your business should thrive on providing solutions for individuals seeking assistance, and this should align deeply with your  purpose. Recognize within yourself the sense of destiny because this will drive you forward.   Tags: @patflynn  @henrykaminskijr  @itsbenmalol  @yaniksilver  @nontoxicdad

Do you have a hard time letting go of agency operations and overall control? Have you embraced your role as the visionary and taken a step back from minor tasks? If you haven't, why not? Today's guest realized at one point that autonomy was his personal core value and that his agency would fail unless he prioritized it. This realization led to a new point of view, where he imagines how he would run his agency if he knew nothing about the business. This exercise has greatly helped him detach himself from agency operations and trust the agency can run without him. Tune in for an interesting discussion about autonomy in business, having employees vs. hiring contractors, and the benefits of building a personal brand.   Nicholas Kusmich is a digital marketing expert who helps businesses rapidly scale revenue using Facebook Advertising. He's behind the highest campaign ROI's in the world thanks to his “Contextual Congruence”– a proprietary process based on the marriage between direct response marketing and understanding social behavior. He's also the founder of H2H Media Group, a paid media agency that has been helping brands be heard since the onset of Facebook. Nicholas shares his journey of starting his agency in 2008 and how he transitioned from being a one-man show to building a team of autonomous contractors. In this episode, we'll discuss: Strategies vs. tactics to build businesses. The power of personal brand. Putting autonomy first. An exercise to help take yourself out of the equation. Subscribe Apple | Spotify | iHeart Radio Sponsors and Resources E2M Solutions: Today's episode of the Smart Agency Masterclass is sponsored by E2M Solutions, a web design, and development agency that has provided white-label services for the past 10 years to agencies all over the world. Check out e2msolutions.com/smartagency and get 10% off for the first three months of service. Long-term Strategies vs. Tactics as a way to Build Business Back in 2008, Nicholas was told having his own business would require selling an ebook and a course. In order to sell said ebook, he started running ads on Facebook. Once he became good enough, people were contacting him to do these ads for them. Suddenly, he had an agency. Since then, his agency has had the fortune of working with big brands and helping businesses that needed to be heard become brand names. In the beginning, Nicholas admits he was charging way less than he should have, with an initial fee of $500 a month. However, compared with today's landscape where you can get offers from people promising to work for free, it seems far more tamed. As an alternative, to get the attention of your first clients, he suggests being clear on what the fees are from the beginning but offering to only charge them after they see results. It'll allow you to build leverage, get those new clients and not ruin your reputation. Furthermore, you'll get much better results by building your reputation using long-term strategies. Instead of emailing a prospect offering to send them a video, create 10 custom videos that offer value and send them over a certain period. You'll be much more likely to get their attention and start a conversation. For Nicholas, “strategies build business and tactics make sales.” Yet everyone in the business seems to be using tactics. Too many marketers are constantly chasing the latest trends in an attempt to capture attention and make quick sales. To some extent, of course it makes sense to always be aware of new developments and using new technologies. However, the consistency and focus on long-term strategies is what will allow you to build a successful business. Recognizing the Power of Building Your Personal Brand Nick, unintentionally, built the agency's brand around himself and his knowledge. Now he's spent the last few years pushing off the notion that working with his agency means working directly with him. In the beginning, he was very much the button pusher, running the ads himself and taking sales calls. However, he realized he wasn't living the entrepreneurial dream he'd wanted and was burned out and stressed. Learning about Dan Sulllivan's unique ability principal, he realized real growth and development would only come by surrounding himself with people with their own unique abilities. These people would then take over every other tasks outside his specific expertise. Next, it was time to build his brand, but was it better to build his own or the agency brand first? It seems no one can agree on whether it's best to develop your personal brand or agency brand first. But we can all agree on this: personal brands are very powerful. Logan Paul and KSI took out heavy hitters like Coca-Cola not because Prime is the best energy drink in history but because they had really strong personal brands. No one wants to engage with a brand, they want to engage with a human being. Nicholas recognized the value of his personal brand in attracting clients. His unique point of view on acquisition and advertising strategies is what sets his agency apart from others. In essence, your personal brand is something that will stay with you for years to come. Will you also need to build a separate agency brand? Yes, because that's maybe something you'll sell or license down the line while you keep the personal brand you've worked hard to build. Establishing Autonomy as a Core Value in His Agency Nick strongly believes in upholding autonomy as his number one value in all aspects. Going against this, he says, would only bring frustrations. This is why he set out to create a business where he would either not have employees or strictly hire autonomous individuals who don't need to be micromanaged and know how to take initiative. Taking this step felt simultaneously liberating and like he was going against industry standards. He felt like team culture was very important for owners but something that went against his sanity overall. In the beginning, he admits to going too far with this approach, diving so much into autonomy that he ended up being a bad leader. It was one thing to give people space to operate and a very different one to feel disconnected from his team. He had to go back and bridge that gap. In the past, having employees had been a source of pressure. Therefore, he set out to look for specific team members who value autonomy and initiative just as much as he does. This approach has worked out well for him. Of course, working with contractors has its down side but it's what is right for him. It's a vision that a friend of his called “netting up”, which means maintaining his net revenue while working less and having fewer employees. Importantly, Nick always had a vision of building the agency as a lifestyle business. Diving deep into building an agency where he could maintain his autonomy was his way to continue to scale the business on his terms. An Exercise to See the Benefits of Taking Yourself Out of the Equation For Nicholas, many agency owners find it hard to give up full control of their agency's operations and sales because they started the business as a skilled person working by themselves. If you have the skill and do the work, when it comes time to hand that work off chances are you'll think “I can do it better!” An interesting exercise for these cases is to imagine how things would be if you started a business you knew nothing about. In this hypothetical case, you wouldn't build the business around yourself but rather hire great people to execute the business while you come up with strategies in your visionary role. It's an exercise that helps agency owners detach themselves from their business allow them to reach new heights by taking themselves out of the equation. Do You Want to Transform Your Agency from a Liability to an Asset? Looking to dig deeper into your agency's potential? Check out our Agency Blueprint. Designed for agency owners like you, our Agency Blueprint helps you uncover growth opportunities, tackle obstacles, and craft a customized blueprint for your agency's success.

In this engaging podcast episode, we debunk prevalent marketing myths and unveil proven strategies for achieving rapid growth in the present landscape. Join us as we navigate through the realms of marketing myths, discussing misconceptions that might hinder growth initiatives. Today's guest is Nicholas Kusmich, Founder of H2H Media Group. Nicholas sheds light on groundbreaking approaches, dispelling these marketing myths to help businesses thrive. Get ready to explore innovative tactics and insightful tips that debunk common misconceptions, empowering listeners with the knowledge needed to implement effective growth strategies. Tune in for a compelling discussion that challenges conventional wisdom, exposing marketing myths while guiding you toward successful growth strategies for today's dynamic market.   Get the show notes for Marketing Myths and Strategies for Growth Now with Nicholas Kusmich at H2H Media Group Click to Tweet: Listening to a fantastic episode on Growth Think Tank with #NicholasKusmich featuring your host @GeneHammett https://bit.ly/gttNicholasKusmich   #MarketingMyths #GeneHammettPodcast #GHepisode1060 #Inc5000 #ImproveYourMarketing #growthstrategies     Give Growth Think Tank a review on iTunes!

Join digital marketing expert Nicholas Kusmich on the GSD Show as he shares his secrets for high-impact, high-ROI digital advertising campaigns. On today's episode of the GSD Show, we sit down with Nicholas Kusmich, the founder of H2H Media Group. Nicholas is renowned for his success in digital advertising, having generated hundreds of millions in revenue for his clients. Discover the limitations of traditional funnel metaphors in marketing and explore a new approach that focuses on building confidence. Nicholas discusses the importance of streamlining sales funnels and providing a direct path to the solution for potential clients. Learn how to use data to validate marketing claims and mitigate risk, and discover the power of category design in standing out from competitors. You will also learn effective marketing strategies using social media platforms like Instagram and maximize your ad spend with email lists and retargeting. The conversation takes an intriguing turn as Nicholas delves into the potential benefits of psychedelics for mental health, personal growth, and healing trauma. Hear personal experiences and gain insights into the effects of psychedelics on the body.  Don't miss this thought-provoking episode that combines digital advertising strategies, sales funnel optimization, and a fascinating exploration of psychedelics. GYM OWNERS Schedule your FREE strategy call with us today!: loudrumor.com/info

Nicholas Kusmich is the founder of H2H Media Group, a consulting and META advertising agency which has generated over $600 million in revenue since 2007! Nic helps information entrepreneurs predictably scale their revenue and time by easily getting more clients with marketing that doesn't suck. In this episode, Chris and Nic discuss non-funnel marketing hacks for personal brands, limitations that come with conventional marketing funnels, how to increase your number of sales and much more. Episode Timestamps[07:28] - Exploring Biohacking and Stem Cell Therapy[15:25] - The Importance of Self-Awareness[17:18] - The Integration of Work and Life[25:59] - The Power of Facebook Ads for Business Growth[26:04] - The Anti-Funnel Approach: A New Perspective[27:06] - The Power of Direct Selling: A Personal Experience[27:55] - The Problem with Traditional Funnels[30:09] - The Two Types of Prospects: Information Seekers vs Solution Seekers[40:52] - The Role of Webinars in the Anti-Funnel Approach[43:51] - Advice for Increasing Sales in Low to Medium Ticket OffersEssential Learning Points From This EpisodeNic's bio-hacking exploration and its influence on his entrepreneurial mindsetThe limitations of conventional marketing funnelsBenefits of following a non-funnel, fast track approachNic's advise for increasing sales and how to do it effectivelyImportant Links & Mentions From This EpisodeConnect with NicholasTake the FREE Scale to Seven™ ScorecardJoin the Youpreneur Incubator CommunityApply for Chris' Inner Circle, the Round Table MastermindSubscribe to Chris' YouTube ChannelBrowse the Youpreneur FM Podcast ArchiveThank you for tuning in!There are a lot of podcasts you could be tuning into today, but you chose ours, and we're grateful for that. If you enjoyed today's show, please share it by using the social media buttons you see on the player at the top of this page.Also, kindly consider taking the 60-seconds it takes to leave an honest review and rating for the podcast on iTunes, they're extremely helpful when it comes to the ranking of the show and you can bet that I read every single one of them personally!Lastly, don't forget to subscribe to the show on your favorite app, using the link below the player at the top of this page.

Learn the secrets of effective marketing and advertising strategies Digital advertising has significantly transformed marketing and advertising strategies and how businesses reach their target audience. It's crucial to stand out and establish yourself as the go-to expert in your industry, given the massive competition in the marketplace. Entrepreneurs need to understand the changing dynamics of consumer behavior to leverage storytelling's power. And there may be more effective ways to drive results than relying on a funnel. Joining me today is Nicholas Kusmich, a renowned expert in Facebook advertising strategies. His clients are a list of celebrity authors and niche experts. He has helped them rapidly scale by getting more clients and customers through Facebook advertising. His expertise brings us a wealth of knowledge on effective marketing and advertising strategies, including capturing attention, building a category, and understanding the difference between information seekers and solution seekers. He challenges the traditional funnel approach and offers alternative methods to quickly attract and convert ideal prospects. Key Takeaways: Differentiation is more important than being better than your competition Differentiate between information seekers and solution seekers to tailor your marketing approach Building a category and positioning yourself as a leader makes marketing easier and more effective Understanding the needs and desires of your ideal prospects to create compelling solutions Explore alternative approaches to traditional funnels to attract faster conversions Prioritize building trust and credibility in your marketing efforts Tailor your strategies to target solution seekers who are ready to take action All this and more, on this week's episode of Beyond 7 Figures. Stay tuned for the next episode. I will be talking to Joe Mechlinski, a New York Times bestselling author, speaker, and social entrepreneur. Don't forget to subscribe to the show to get that episode as soon it gets released. Until then, be profitable. Links: https://www.nicholaskusmich.com/ Link to Book: https://www.nicholaskusmich.co/ https://nicholaskusmich.typeform.com/to/lwvZvb

Welcome back to Making Bank. On today's episode, we have a compilation of previous episodes with Dennis Yu, Nicholas Kusmich, Chris Zaino, Mike Koenigs, Lee Dumas, Yanik Silver and Gene Hammett and in this episode you will hear tips and tricks from top entrepreneurs about the guide to success.   (2:39) Dennis Yu Things take a lot longer than you think. Do not be impatient. Do not listen to the lies you hear about how easy and fast it is to be successful. Learn to pace yourself. Do not be in a rush to finish. Rushing will open up to many mistakes. It is better to take it slow and give your best rather than rushing and just doing whatever you could with the time you allowed yourself to have.   (8:06) Nicholas Kusmich Don't do things just because it is trending. What works for other people may not work for you. Do things that you are passionate about. Things that you know will lead you to success. Don't waste your time trying to perfect something you are not good at. It is better to double down on your strengths than to improve your weaknesses.    (10:43) Chris Zaino The toughest thing in life is to make a decision. When you make a decision you have to stick to it. You do not have an exit strategy. However, if you are just trying things out, you have the option to get out. That is why, whenever you reach a point where you have to make a decision you need to really think about what works best for you so that you can stick to it and commit.   (15:40) Mike Koenigs Transformational stories will answer a lot of questions. You attract people who want to be you when you grow up. So you need to be authentic and live up to that. The more you spend on a tactical note, the more you procrastinate. Try not to spend time on the how and concentrate more on the who.   (21:09) Lee Dumas You need to stand for something. You need to be known for something. Come up with an idea that you are passionate about, and then add value to that everyday. Grow your audience. Find a particular target audience you then commit to them. Be authentic and then keep growing in that field.   (24:54) Yanik Silver Consumers want companies that have a mission, a purpose. Even employers would want to work and be a part of something that has a greater meaning or mission. That is why it becomes extra necessary to really find your purpose and what your mission statement is. When this is sorted out, you are already set for the next stage.   (30:28) Gene Hammett Transition of mindset to create leaders is necessary in growing a company. You need to be very intentional about the culture you are creating which is you, your team and the system that takes to get it done. And if you get all three of these things right, you are going to meet every challenge there is out there.   Link: @dennis.yu @drzaino  @mikekoenigs @johnleedumas @yaniksilver  @colehatter  @genehammett

Welcome back to Making Bank. On today's episode, we have a compilation of previous episodes with Dennis Yu, Nicholas Kusmich, Chris Zaino, Mike Koenigs, Lee Dumas, Yanik Silver and Gene Hammett and in this episode you will hear tips and tricks from top entrepreneurs about the guide to success.   (2:39) Dennis Yu Things take a lot longer than you think. Do not be impatient. Do not listen to the lies you hear about how easy and fast it is to be successful. Learn to pace yourself. Do not be in a rush to finish. Rushing will open up to many mistakes. It is better to take it slow and give your best rather than rushing and just doing whatever you could with the time you allowed yourself to have.   (8:06) Nicholas Kusmich Don't do things just because it is trending. What works for other people may not work for you. Do things that you are passionate about. Things that you know will lead you to success. Don't waste your time trying to perfect something you are not good at. It is better to double down on your strengths than to improve your weaknesses.    (10:43) Chris Zaino The toughest thing in life is to make a decision. When you make a decision you have to stick to it. You do not have an exit strategy. However, if you are just trying things out, you have the option to get out. That is why, whenever you reach a point where you have to make a decision you need to really think about what works best for you so that you can stick to it and commit.   (15:40) Mike Koenigs Transformational stories will answer a lot of questions. You attract people who want to be you when you grow up. So you need to be authentic and live up to that. The more you spend on a tactical note, the more you procrastinate. Try not to spend time on the how and concentrate more on the who.   (21:09) Lee Dumas You need to stand for something. You need to be known for something. Come up with an idea that you are passionate about, and then add value to that everyday. Grow your audience. Find a particular target audience you then commit to them. Be authentic and then keep growing in that field.   (24:54) Yanik Silver Consumers want companies that have a mission, a purpose. Even employers would want to work and be a part of something that has a greater meaning or mission. That is why it becomes extra necessary to really find your purpose and what your mission statement is. When this is sorted out, you are already set for the next stage.   (30:28) Gene Hammett Transition of mindset to create leaders is necessary in growing a company. You need to be very intentional about the culture you are creating which is you, your team and the system that takes to get it done. And if you get all three of these things right, you are going to meet every challenge there is out there.   Link: @dennis.yu @drzaino  @mikekoenigs @johnleedumas @yaniksilver  @colehatter  @genehammett

Learn to Achieve Success Through Health and Enthusiasm Maintaining good health is crucial for fostering clear thinking and productivity in the realm of business. Relying solely on willpower can often result in burnout, whereas approaches fueled by enthusiasm tend to be more enduring. Letting go of aspects that do not harmonize with your present objectives and passions can pave the way for increased success and satisfaction. Remaining receptive to advice and perspectives from others can offer valuable insights, aiding in the formulation of sound decisions. Kyle Brown is an expert in health and wellness, as well as a world-class coach and wellness sage to game-changing founders and CEOs, celebrities, and professional & Olympic athletes. He has a history of creating impactful coaching systems and successful businesses. He shares his personal journey of realizing the importance of health and the dangers of neglecting it. Kyle emphasizes the significance of finding passion and joy in our choices, shedding what doesn't serve us, and aligning our actions with our soul's purpose. His insights on enthusiasm-driven leadership and the power of gratitude provide valuable lessons for entrepreneurs striving to go beyond 7 figures. Key takeaways: Health is essential for clear thinking and productivity in business Willpower-driven approaches can lead to burnout, while enthusiasm-driven approaches are more sustainable Shedding what doesn't align with your current goals and passions can lead to greater success and fulfillment Being open to advice and input from others can provide valuable insights and help make better decisions Be open to feedback and advice from mentors and advisors Regularly evaluate and shed what doesn't serve your current goals and aspirations It's important to make choices based on passion and what truly lights you up, not societal expectations or ego All this and more, on this week's episode of Beyond 7 Figures. Stay tuned next week when I talk to Nicholas Kusmich, the man behind the highest campaign ROI's in the world. So, don't forget to subscribe to the show to get that episode as soon it gets released. Until then, be profitable. Links: https://rapidharmony.com/ https://www.facebook.com/RapidHarmonyMastermind https://www.instagram.com/rapid.harmony/

Welcome back to Making Bank. On today's episode, we have a compilation of previous episodes with Kevin Harrington, Greg Rollett, Mitch MIller, Jack Davis, Nicholas Kusmich, Pat Flynn and Warren Phillips and in this episode you will hear tips and tricks from top entrepreneurs about the guide to success.   (2:18) Kevin Harrington You don't have to always hire and employ experts in your company. You rent them as well, especially if finance was an issue. You can also partner up with many different companies, get them to invest in your company. This way you can concentrate solely on the business development and creative stops.   (6:26) Greg Rollett The moment you post things online, you need to remember that you are your own media brand. People will see what you do, and get to know about you or your business. Therefore, the fundamental principle that everyone needs to get is that you are a media brand. You need to own that and you need to be constant and consistent.   (11:24) Mitch Miller Having a consistent life cycle that is disciplined is way better than trying to do many things daily but failing to commit. If you go to the gym, showing up at the gym everyday is more important than the workout plan you are trying to come up with daily. That is why having a healthy, habitual and disciplined life is your best method for success.   (15:33) Jack Davis Having the right team is the most important and crucial thing in an entrepreneurial environment. As an entrepreneur, you need to understand that you cannot do everything on your own. You will need experts who will help you. You need to let go of any ego that you may have and create a team that will really boost the business.     (18:53) Nicholas Kusmich The biggest challenge for every business person is going to be the initial stages. You will face a lot of issues regarding building your team up, building your career, taking care of your taxes, maintaining a proper clientele. All of these will be very difficult at the beginning but if you persevere, success will be waiting for you around the corner.   (23:00) Pat Flynn Be careful with how much you price your products or how much you charge for your services. When you first started you may think that cheaper is better but many people will overlook your product just because of how cheap it is. Cheaper is not always better. Make sure you price yourself appropriately.   (29:31) Warren Phillips Make sure you believe in yourself and your team. Insecurities can really ruin a lot of things in your business. You need to wire yourself differently. You need to remember you are there to create something. To be someone. Your mindset needs to be strong. You need to be the source of power for your team. Remove all insecurities you have and just concentrate on your journey.   Links: @realkevinharrington  @gregrollett  @themitchellmiller  @nicholaskusmich  @patflynn  @nontoxicdad

Welcome back to Making Bank. On today's episode, we have a compilation of previous episodes with Kevin Harrington, Greg Rollett, Mitch MIller, Jack Davis, Nicholas Kusmich, Pat Flynn and Warren Phillips and in this episode you will hear tips and tricks from top entrepreneurs about the guide to success.   (2:18) Kevin Harrington You don't have to always hire and employ experts in your company. You rent them as well, especially if finance was an issue. You can also partner up with many different companies, get them to invest in your company. This way you can concentrate solely on the business development and creative stops.   (6:26) Greg Rollett The moment you post things online, you need to remember that you are your own media brand. People will see what you do, and get to know about you or your business. Therefore, the fundamental principle that everyone needs to get is that you are a media brand. You need to own that and you need to be constant and consistent.   (11:24) Mitch Miller Having a consistent life cycle that is disciplined is way better than trying to do many things daily but failing to commit. If you go to the gym, showing up at the gym everyday is more important than the workout plan you are trying to come up with daily. That is why having a healthy, habitual and disciplined life is your best method for success.   (15:33) Jack Davis Having the right team is the most important and crucial thing in an entrepreneurial environment. As an entrepreneur, you need to understand that you cannot do everything on your own. You will need experts who will help you. You need to let go of any ego that you may have and create a team that will really boost the business.     (18:53) Nicholas Kusmich The biggest challenge for every business person is going to be the initial stages. You will face a lot of issues regarding building your team up, building your career, taking care of your taxes, maintaining a proper clientele. All of these will be very difficult at the beginning but if you persevere, success will be waiting for you around the corner.   (23:00) Pat Flynn Be careful with how much you price your products or how much you charge for your services. When you first started you may think that cheaper is better but many people will overlook your product just because of how cheap it is. Cheaper is not always better. Make sure you price yourself appropriately.   (29:31) Warren Phillips Make sure you believe in yourself and your team. Insecurities can really ruin a lot of things in your business. You need to wire yourself differently. You need to remember you are there to create something. To be someone. Your mindset needs to be strong. You need to be the source of power for your team. Remove all insecurities you have and just concentrate on your journey.   Links: @realkevinharrington  @gregrollett  @themitchellmiller  @nicholaskusmich  @patflynn  @nontoxicdad

Welcome back to Making Bank. On today's episode, we have a compilation of previous episodes with Kevin Harrington, Greg Rollett, Mitch MIller, Jack Davis, Nicholas Kusmich, Pat Flynn and Warren Phillips and in this episode you will hear tips and tricks from top entrepreneurs about the guide to success.   (2:18) Kevin Harrington You don't have to always hire and employ experts in your company. You rent them as well, especially if finance was an issue. You can also partner up with many different companies, get them to invest in your company. This way you can concentrate solely on the business development and creative stops.   (6:26) Greg Rollett The moment you post things online, you need to remember that you are your own media brand. People will see what you do, and get to know about you or your business. Therefore, the fundamental principle that everyone needs to get is that you are a media brand. You need to own that and you need to be constant and consistent.   (11:24) Mitch Miller Having a consistent life cycle that is disciplined is way better than trying to do many things daily but failing to commit. If you go to the gym, showing up at the gym everyday is more important than the workout plan you are trying to come up with daily. That is why having a healthy, habitual and disciplined life is your best method for success.   (15:33) Jack Davis Having the right team is the most important and crucial thing in an entrepreneurial environment. As an entrepreneur, you need to understand that you cannot do everything on your own. You will need experts who will help you. You need to let go of any ego that you may have and create a team that will really boost the business.     (18:53) Nicholas Kusmich The biggest challenge for every business person is going to be the initial stages. You will face a lot of issues regarding building your team up, building your career, taking care of your taxes, maintaining a proper clientele. All of these will be very difficult at the beginning but if you persevere, success will be waiting for you around the corner.   (23:00) Pat Flynn Be careful with how much you price your products or how much you charge for your services. When you first started you may think that cheaper is better but many people will overlook your product just because of how cheap it is. Cheaper is not always better. Make sure you price yourself appropriately.   (29:31) Warren Phillips Make sure you believe in yourself and your team. Insecurities can really ruin a lot of things in your business. You need to wire yourself differently. You need to remember you are there to create something. To be someone. Your mindset needs to be strong. You need to be the source of power for your team. Remove all insecurities you have and just concentrate on your journey.   Links: @realkevinharrington  @gregrollett  @themitchellmiller  @nicholaskusmich  @patflynn  @nontoxicdad

Welcome back to Making Bank. On today's episode, we have a compilation of previous episodes with Kevin Harrington, Greg Rollett, Mitch MIller, Jack Davis, Nicholas Kusmich, Pat Flynn and Warren Phillips and in this episode you will hear tips and tricks from top entrepreneurs about the guide to success.   (2:18) Kevin Harrington You don't have to always hire and employ experts in your company. You rent them as well, especially if finance was an issue. You can also partner up with many different companies, get them to invest in your company. This way you can concentrate solely on the business development and creative stops.   (6:26) Greg Rollett The moment you post things online, you need to remember that you are your own media brand. People will see what you do, and get to know about you or your business. Therefore, the fundamental principle that everyone needs to get is that you are a media brand. You need to own that and you need to be constant and consistent.   (11:24) Mitch Miller Having a consistent life cycle that is disciplined is way better than trying to do many things daily but failing to commit. If you go to the gym, showing up at the gym everyday is more important than the workout plan you are trying to come up with daily. That is why having a healthy, habitual and disciplined life is your best method for success.   (15:33) Jack Davis Having the right team is the most important and crucial thing in an entrepreneurial environment. As an entrepreneur, you need to understand that you cannot do everything on your own. You will need experts who will help you. You need to let go of any ego that you may have and create a team that will really boost the business.     (18:53) Nicholas Kusmich The biggest challenge for every business person is going to be the initial stages. You will face a lot of issues regarding building your team up, building your career, taking care of your taxes, maintaining a proper clientele. All of these will be very difficult at the beginning but if you persevere, success will be waiting for you around the corner.   (23:00) Pat Flynn Be careful with how much you price your products or how much you charge for your services. When you first started you may think that cheaper is better but many people will overlook your product just because of how cheap it is. Cheaper is not always better. Make sure you price yourself appropriately.   (29:31) Warren Phillips Make sure you believe in yourself and your team. Insecurities can really ruin a lot of things in your business. You need to wire yourself differently. You need to remember you are there to create something. To be someone. Your mindset needs to be strong. You need to be the source of power for your team. Remove all insecurities you have and just concentrate on your journey.   Links: @realkevinharrington  @gregrollett  @themitchellmiller  @nicholaskusmich  @patflynn  @nontoxicdad

Nic Kusmich is the Founder of the H2H Media group and NicholasKusmich.com. He's responsible for over 10B ad impressions, over 55M leads generated, and $600M in collective revenue. Nicholas is best known as a Leading Digital Advertising Strategist and for having the highest ROI's in the industry (up to 30,973.32%). Working with A-List clients, including top thought-leaders, NYT Best Selling Authors, Top Inc 500, and fast-growth companies, he creates advertising campaigns that don't suck and allow you to scale your business at will. Get a free copy of his bestselling book GIVE and subscribe to his newsletter at NicholasKusmich.co.

Many of you remember the Wild West days of $27 all-you-can-eat chiropractic Facebook Ads where these ads tried to entice people to come in for a very cheap visit, get 100 people in the funnel and hope 5 bought big care packages. This worked for many, but it frustrated even more. If you didn't get turned off from Facebook Ads, then you may have when Facebook made it more expensive and challenging to get results from Facebook Ads. I am here to tell you that Facebook Ads still work; it's just different now. In this episode, I interview one of the original experts in the Facebook Ads space for companies of all sizes, Nicholas Kusmich. He is not only an expert in Facebook Ads but in marketing strategy as well. In this episode, we discuss: *Marketing Strategy and Principles *Facebook Ads Updates *What has changed with Facebook Ads over the years *Facebook Ads vs Google Ads *My Facebook Ads Strategy for the next six months. *What Nicholas would do if he were starting a Chiropractic practice Much more! Ultimately, you should have a marketing plan, and a marketing budget and you should consider what an appropriate Ad spend is for your practice, be it Google or Facebook Ads. To find out more about Nicholas Kusmich check out nknewsletter.com or workwithnic.com

The Business of Meetings – Episode 186 - A New Approach to Online Marketing with Nicholas Kusmich We are delighted to have Nicholas Kusmich back on the show today! Nicholas is truly phenomenal! He is a seasoned expert in Facebook advertising and online marketing. He describes his role as one who helps information entrepreneurs scale their revenue and attract more clients effortlessly through fun marketing that does not suck!  In today's conversation, we dive into business strategies, exploring ways to position our businesses most effectively. Nicholas explains how he operates as a professional marketer, tells inspiring stories, and shares insights into the profound lessons we can learn from unexpected challenges in life, like the harrowing experience he faced with his family during the Kelowna fire.  Join us as we engage in an enlightening and insightful discussion with Nicholas Kusmich, delving into the wellspring of wisdom and resilience he brings to his professional endeavors and personal life. We trust our conversation will leave you energized and inspired! Bio: Nicholas Kusmich, Founder of the H2H Media Group, is best known as a Leading Digital Advertising Strategist, and for having the highest ROIs in the industry (up to 30,973.32%). Working with A-List clients, including top thought-leaders, NYT Best Selling Authors, Top Inc 500, and fast-growth companies, he creates advertising campaigns that don't suck and allows you to generate qualified leads without a funnel.  A Journey Fueled by a Desire to Help Others For all his life, Nicholas has been driven by a calling to help others and positively impact the world. His journey began with a religious experience during junior high school that significantly shaped his perspective on life and led him into the field of ministry. At nineteen, he was ordained as a minister, started a church, and spent fourteen years as a pastor. However, there were certain things he did not like about traditional religious institutions and he did not want to continue taking a salary from the church as his primary source of income. So he started a side hustle doing internet marketing to cover his expenses. He eventually left the church to work full-time with internet marketing and online advertising. Positioning Yourself as a Category King or Queen If you want to position your business as a category king or queen, you must distinguish it in the market rather than compare it with your competitors' businesses. Nicholas explains that being different can have more power in the market than striving to be better than others. That's why business owners should address their unique customer needs and problems and educate the market to recognize their distinctiveness. Understanding the Why Before Going Online  Nicholas explains that not everyone needs an online presence, and business owners should avoid following trends blindly or giving in to marketing pressure. Before they start the process of creating an online presence, business owners must consider whether or not they genuinely need one. They should also understand why they want an online presence and know their desired outcomes. That approach involves asking a series of questions to unearth their true motivation for seeking an online presence.  Selecting the Right Partner  When selecting the right partner for building an online presence in a competitive digital landscape, Nicholas recommends focusing on the who rather than the how. He suggests that businesses identify individuals or businesses that have been successful in their specific industry and have a proven track record of delivering results. He emphasizes the importance of asking for references from current and past clients to gain insights into working relationships, potential challenges, and overall satisfaction. Positioning in a Crowded Digital World  Establishing a strong online presence in today's competitive digital world can be challenging. Nicholas advises business owners to position themselves as an industry leader or category king by offering something unique and different from their competitors. He emphasizes the importance of understanding human behavior and psychology and suggests that businesses should focus on fundamentals rather than being overwhelmed by rapidly changing algorithms and technologies. When crafting their online presence, business owners should always prioritize human interactions and the psychology of their target audience. Educating the Market and Defining Problems  Nicholas uses examples like Uber and Netflix to illustrate how businesses can redefine their industries by addressing unmet needs and educating the market. He highlights the power of identifying problems customers may not know about and then offering a solution. That approach involves businesses educating customers about such problems and explaining how their unique offering addresses them. Successful positioning requires business owners to think beyond competing on price or value. Instead, they should focus on delivering a unique and valuable customer experience. Facing Disruption by Creating a New Category  By marketing existing problems, businesses can become industry leaders without directly advertising their products or services. Nicholas uses the example of Netflix to emphasize how category kings or queens present an existing problem in a new light, prompting customers to realize previously unaddressed issues. That strategy challenged the status quo and positioned them as innovators. Challenging the Conventional Sales Funnel  Nicholas advocates for rethinking marketing strategies and targeting the right audience by presenting unique solutions that resonate with potential customers and challenge conventional marketing wisdom. He questions the effectiveness of traditional sales funnels, explaining that funnels often slow the buying process by attracting seekers of information rather than solution seekers. For that reason, premium prospects and those who value their time when seeking solutions may find funnels unappealing.  Authenticity and Community in the Face of Adversity  Nicholas shares his experience of evacuating his home during a wildfire in Kelowna. In prioritizing his relationships over material possessions, he found a deeper appreciation for life. He emphasizes the importance of focusing on what truly matters when facing adversity and highlights the power of community and mutual support in times of crisis.  Conclusion The unique insights Nicholas shares today challenge traditional marketing approaches and highlight the importance of creating a new category to resonate with those seeking innovation and authenticity in their business strategies. Connect with Eric On LinkedIn On Facebook On Instagram On Website Connect with Nicholas Kusmich On Website On Social Media: X (formerly Twitter) Facebook LinkedInGet a free copy of Nicholas's bestselling book GIVE and subscribe to his newsletter  

Picture this: you're spending countless hours crafting the perfect organic marketing strategy, but is your return on effort (ROE) really worth it? Should you be considering paid advertising instead? In this episode of the 365 Driven Podcast, Tony sits down with marketing guru Nicholas Kusmich to share his wisdom. Together, they unravel the complexities of ROE and ROI, explore the benefits of anti-funnel marketing, and delve into the nuances of organic versus paid advertising.  Ever wondered how to make your brand stand out in a crowd? Nicholas has you covered. He puts a spotlight on personal branding, targeting premium prospects, and the psychology of luxury buyers. In a landscape filled with funnels, Nicholas and Tony discuss how to carve out your unique category and truly differentiate your brand. They also delve into the concept of using paid advertising to amplify organic growth, leveraging existing content to increase exposure and drive business growth.  Nicholas also dissects strategies for effectively targeting and optimizing Facebook ads. Exploring key questions like whom your audience follows, where they frequent, and what they fund, he demystifies the process of identifying your target market. Key highlights: ROI and ROE in Advertising Importance Organic vs. Paid Advertising Reimagining Funnel Marketing Personal Branding and Targeting Premium Prospects Paid Advertising for Organic Growth Targeting and Optimizing Facebook Ads Opportunities for Business Growth and Support Connect with Nicholas Kusmich: Website: nicholaskusmich.com Twitter: @nicholaskusmich LinkedIn: Nicholas Kusmich Connect with Tony Whatley: Instagram: @365driven Facebook: 365 Driven LinkedIn: Tony Whatley

In this episode, we're going to delve deep into a no-holds-barred discussion on paid ads with leading digital advertising strategist, Nicholas Kuzmich. We're going to cover a lot of ground in this episode, starting with the basics of paid ads, message testing strategies and testing content.   We'll also touch on some of the common mistakes businesses make when it comes to paid ads, and how to avoid them. So, whether you're a seasoned marketer or just getting started with paid ads, this episode is a must-listen. Get ready for an informative, insightful, and entertaining conversation with one of the best in the business.   HERE ARE SOME KEY POINTS IN THIS EPISODE (11:24) - The Organic-Ads Interplay (17:32) - Message Testing: Strategies for Effective Communication (20:02) - Testing Content and Quantity in Marketing Campaigns (28:05) - Ad Campaign Fails: Learning from Common Mistakes   MORE ABOUT NICHOLAS KUSMICH: Nicholas is the founder of the H2H Media Group and is pretty famous for being a digital advertising genius. He's even got the highest ROI's in the industry - up to 30,973.32%! He works with all sorts of big shots like best-selling authors, top thought-leaders, and fast-growing companies to make advertising campaigns that actually work and help you grow your business like crazy. Don't miss out on this incredible opportunity! Head over to https://www.nicholaskusmich.co/  right now to get your hands on a free copy of Nicholas Kusmich's bestselling book, GIVE. And while you're there, be sure to subscribe to his newsletter for even more insider tips and strategies on how to skyrocket your business success.  Follow Nicholas Kusmich on Instagram at https://www.instagram.com/Nicholaskusmich/ for a behind-the-scenes look at his digital advertising expertise and daily doses of inspiration. Don't miss out on the chance to learn from the best and take your business to new heights. Hit that follow button now! We are proudly donating $25 to Reef Life Foundation on our show. If you to know more about this cause and want to donate visit:  https://www.reeflifefoundation.org/donate   LINKS MENTIONED IN THIS EPISODE:  DM Lori on Instagram  https://www.instagram.com/LoriKennedyInc RSVP for The Big Reveal Party: https://flowi.io/rsvp   HOW WE CAN WORK TOGETHER Join Zero To Clients - The most personalized business coaching program for new practitioners and coaches who want to bottle their brilliance and go from zero to clients in 6 months or less. Book a FREE Mentorship Call - Book a call so we can assess where you're at and what your needs are Access the FREE Course for Practitioners & Coaches - The 4 Simple Steps to Create & Fill Your First Online Coaching Program (w/o an email list, social media following, or tech know-how)   HERE'S HOW TO SUBSCRIBE & LEAVE A REVIEW (PRETTY PLEASE) Want to get notified when I release new episodes so you don't miss a thing? Click here to subscribe to the podcast on iTunes. It would mean the world to me if you'd leave a rating and review. I'd love to know what you think of the podcast and how I can make it better for you. Plus iTunes tells me that podcast reviews are really important and the more reviews the podcast has the easier it will be to get the podcast in front of more people, which is the ultimate goal.  You can leave a review right here.   LET'S GET CONNECTED… Here are some ways to enjoy more FREE resources and content from Lori & The Wellness Business Hub. Join the FREE Facebook community Follow Lori on Instagram Subscribe To The Wellness Business Hub on YouTube

In this Spotlight Session, we speak with Nicholas Kusmich, the founder of H2H Media Group, an agency that has some of the highest reported ROIs in the industry. He also spearheads a training program called Limitless Leads that guarantees businesses more qualified sales calls at less cost, or you don't pay. We discuss things like:

Welcome once again to The Million Dollar Relationships podcast. Today we are going to hear about the inspiring marketer Nicholas Kusmich! Nicholas helps businesses rapidly scale revenue by getting more clients/customers using Facebook Advertising and is the guy behind the highest campaign ROIs in the world. He does it better than anyone else in the world because of “Contextual Congruence” – his proprietary process developed based on the marriage between direct response marketing and understanding social behavior. He and his team specialize in working with high-growth companies, including thought-leaders, influencers, professional service providers, e-commerce companies, and big brands. Their expertise is behind the psychology of running high-yielding Facebook Advertising Campaigns, whether that is through their fully managed private client work, their consulting, their intensive training events, or keynote speaking.   In this episode, Nicholas is here to share his inspiring story of how he went from 14 years of pastoring to becoming a Facebook Ninja and creating meaningful relationships that changed the course of his life and business. In 2011, Nick attended an event hosted by Giovanni Marsico despite not having money to pay for it. When Giovanni asked who found Facebook ads profitable, Nick was the only one with his hand up. This chance encounter led to Joe Polish hiring him to work with Gio Marsico in Los Angeles and Don Wilson sharing his work with everyone he knew. Now, Nick has amazing clients and speaking engagements, all thanks to the relationship capital he cultivated.   So don't miss this episode as Nick shares why our relationships are our most valuable asset and how we can honor them in order to make a bigger impact in this world.   [00:00 - 06:34] Marketing and Financial Freedom: Nick's Journey ·         Nick was introduced to the world of internet marketing by Corey Rudl. ·         He started an advertising agency and consultancy that helps business owners get new clients using paid social media, ·         Nick and his team have been buying media on various social platforms since 2008. ·         Value-based advertising focuses on building trust and relationships with customers. ·         Value-based advertising helps to create long-term customers who are willing to pay a premium for the products or services being offered. [06:34 - 12:19] The Person Who Changed Nick's Life and Business Forever ·         After 14 years of pastoring, Nick decided to step away from the church in 2010 without knowing what he was going to do next. ·         Nick joined a Facebook group called "Toronto Entrepreneurs of Passion, Purpose, or Tech for Short" and found out about an event called Arc Angel, which was to be held by Giovanni Marsico. ·         Despite not having the money to pay for the event, Nick still attended and met lifelong friends. ·         Gio had spent hundreds of thousands of dollars on marketing training and was holding an event where he would share everything he knew about marketing and the success he had in his own business. ·         The event was a turning point for Nick, who realized that he had a gift for marketing and that it was what he wanted to do with his life. ·         Nick made a vow to himself to invest in his marketing education, and he began to take courses and read books about marketing. ·         Nick started a marketing consulting business and quickly became successful, working with big-name clients such as Tony Robbins and Joe Polish.   [12:19 - 16:09] Relationships: An End to Door of Opportunities ·         Relationships cannot be taken away by the bank, unlike possessions and money. ·         Many people see relationships as a means to an end rather than being the end itself. ·         People should provide value to everyone, regardless of their initial impressions. ·         One should not pre-judge others based on their appearance or business.    [16:09 - 17:06] Closing Statements ·         Follow Nick on Facebook and  LinkedIn, or be sure to check his website at https://www.nicholaskusmich.com if you are interested in getting help for your business, be sure to check https://www.workwithnic.com   Thanks for tuning in!    If you liked my show, please LEAVE A 5-STAR REVIEW, like, and subscribe!    Find me on the following streaming platforms: Apple Spotify Google Podcasts IHeart Radio Stitcher     Tweetable Quotes   " Don't undervalue the power of a good relationship. It is the crux and the foundation of everything.” – Nicholas Kusmich  

Ever thought about running ads to your books to help sell more books and grow your business? Today I'm joined by Nicholas Kusmich, ads expert and the author of the book "Give: The Ultimate Guide To Using Facebook Advertising to Generate More Leads, More Clients, and Massive ROI". In this interview, we talk about: -How do you create a timeless book that doesn't become outdated -Creative launch strategies and how Nicholas launches his book successfully (mistakes and lessons learned) -Big picture strategies you need to consider and implement before deciding whether or not to run ads -The economics of making ads work -Why “breaking even” is the wrong target - and what the most successful advertisers do instead If you're thinking about running ads to your book or business, don't miss this episode!

Nicholas shares his success story. Nick lost his father at an early age, became a pastor, added a side hustle, became a full time entrepreneur and today is the world's leading Facebook strategist.

At a loss on how to go about navigating the different social media platforms to market your business? Nicholas Kusmich shares the secret to effective direct response advertising through efficient utilization of the different social media platforms. Above all else, understand why all business owners need to learn how to GIVE before asking or offering anything to their clients and that there's no such thing as bad leads, only bad processes.  “Facebook can be used to fill the funnel, to nurture people who are not yet ready to buy, to target people who are ready to buy now and need a funnel to go through the process.” -Nicholas Kusmich In this Episode: Delve into the aspects that make internet marketing an effective medium for lead generation and client conversion. What makes the old-school direct response marketing less effective than the 2021 version of direct response marketing.  Understand the relevance of merging a social platform with direct response advertising and how to operate individually, bearing in mind the psychology behind these platforms. The number one rule of advertising all business owners need to keep in mind before they go out and sell anything.  2 fundamental things business owners need to realize about social platforms and the 3 keys to make any process work which make up the recipe for great success. Episode Resources:  http://healthcarebusinesssecrets.com/insider (Healthcare Business Secrets: Free Group ) https://www.amazon.co.jp/dp/B06Y6KZK5L?tag= (GIVE: The Ultimate Guide To Using Facebook Advertising to Generate More Leads, More Clients, and Massive ROI by Nicholas Kusmich ) Connect with Nicholas Kusmich:  https://www.instagram.com/nicholaskusmich/?hl=en (Instagram) https://www.nicholaskusmich.com/ (Website) https://www.facebook.com/nicholaskusmich (Facebook ) https://twitter.com/nicholaskusmich (Twitter ) https://ca.linkedin.com/in/nicholaskusmich (LinkedIn ) https://www.youtube.com/channel/UCq_nc0oCwe37lwx2zytASqQ (Youtube ) Connect with James Neilson-Watt: https://www.facebook.com/healthcarepracticemastery/ (Facebook ) Instagram Youtube

Lawrence has generated multiple millions in online sales by building some of the biggest online challenges for clients like Grant Cardone on the 10X campaign and Nicholas Kusmich who is known as "The King of FB Ads" and shares his framework with you today. If you are a coach who wants to know how to run EPIC online challenges & virtual events, making them a core conversion tool to promote all your products and services on the back-end while creating massive value upfront, then in this episode you'll learn how to create widely profitable experiences as Lawrence Gunter shares what's working, what mindset is required and how to run your business. Once you've finished this episode, make sure to subscribe to the podcast and share it with someone else who would take a lot of value from it.~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~Learn more about Lawrence Gunter by listening to some of his clients and checking out his latest challenge:https://www.instagram.com/lawrencegunter_/https://www.facebook.com/OnlinegroupchallengesNicholas Kusmich - https://www.facebook.com/Onlinegroupchallenges/videos/510155753376744Chris Winfield & Jen Gottlieb- https://www.facebook.com/watch/?v=287617792683153Lawrence's 3 Actionable Tasks for today:1. Find ways that your clients to create a small win 2. Whatever you are doing be consistent and always show up 3. Nurture everyone that goes through your funnel and always follow up. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~Talking With Experts Podcast is the podcast for aspiring entrepreneurs and online business Owners who need help in building, growing, marketing and scaling their business. Listen each week, your host will interview another expert who will share actionable strategies that you can use today to grow and scale your businesses. You'll hear stories, lessons they've learned along the way and how you can use it to upgrade your life and business and become an expert too. Join Chris on his journey to learn from some his guest experts who have created the life he's always wanted on this amazing Podcast! Website: www.talkingwithexpertspod.comLinks: https://linktr.ee/talkingwithexpertsSee you next week!~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ This podcast contains affiliate links. If you use these links to buy something we may earn a commission. Thanks.Grow and scale your business without incurring more expenses by converting to GrooveFunnels here See acast.com/privacy for privacy and opt-out information.

At a loss on how to go about navigating the different social media platforms to market your business? Nicholas Kusmich shares the secret to effective direct response advertising through efficient utilization of the different social media platforms. Above all else, understand why all business owners need to learn how to GIVE before asking or offering anything to their clients and that there's no such thing as bad leads, only bad processes.  “Facebook can be used to fill the funnel, to nurture people who are not yet ready to buy, to target people who are ready to buy now and need a funnel to go through the process.” -Nicholas Kusmich In this Episode: Delve into the aspects that make internet marketing an effective medium for lead generation and client conversion. What makes the old-school direct response marketing less effective than the 2021 version of direct response marketing.  Understand the relevance of merging a social platform with direct response advertising and how to operate individually, bearing in mind the psychology behind these platforms. The number one rule of advertising all business owners need to keep in mind before they go out and sell anything.  2 fundamental things business owners need to realize about social platforms and the 3 keys to make any process work which make up the recipe for great success. Episode Resources:  http://healthcarebusinesssecrets.com/insider (Healthcare Business Secrets: Free Group) https://www.amazon.co.jp/dp/B06Y6KZK5L?tag= (GIVE: The Ultimate Guide To Using Facebook Advertising to Generate More Leads, More Clients, and Massive ROI by Nicholas Kusmich) Connect with Nicholas Kusmich:  https://www.instagram.com/nicholaskusmich/?hl=en (Instagram) https://www.nicholaskusmich.com/ (Website) https://www.facebook.com/nicholaskusmich (Facebook) https://twitter.com/nicholaskusmich (Twitter) https://ca.linkedin.com/in/nicholaskusmich (LinkedIn) https://www.youtube.com/channel/UCq_nc0oCwe37lwx2zytASqQ (Youtube) Connect with James Neilson-Watt: https://www.facebook.com/healthcarepracticemastery/ (Facebook) https://instagram.com/jamesneilsonwatt?igshid=rgepu995d6ll (Instagram) https://www.youtube.com/channel/UCpXTh0-w1U1pt8cvx75Z0Hg (Youtube) https://www.healthcarebusinesssecrets.com/ (Website )

We have the great pleasure of speaking to the one and only Nicholas Kusmich today! Nicholas is an entrepreneur who has had tons of experience with Facebook ads and online advertising campaigns. He is joining us to talk about what you, as a business owner, should be doing about your advertising and marketing. He will also explain what is happening currently in the worlds of Facebook and Apple.  We hope that you will enjoy our conversation with Nicholas as much as we did! Nicholas Kusmich's bio: Nicholas Kusmich, Founder of the H2H Media Group and the Marketers Council and creator of The Limitless Leads Workshop & Advisory Program + Accelerator Group is best known as a Leading Facebook Advertising Strategist and for having the highest ROIs in the industry (up to 30,973.32%). Working with A-List clients, including top thought-leaders, NYT Best Selling Authors, Top Inc 500, and fast-growth companies, he creates advertising campaigns that don't suck and allow you to scale your business at will. All his information can be found here. In the beginning Nicolas grew up knowing that he wanted to do something with his life. When he was seventeen, he got hired as a youth pastor, and at nineteen, he got ordained and started a church. Nicholas remained a pastor for the next fourteen years, feeling like he was living his life's purpose and thinking he would change the world. He did not want to take a salary from the church, and he needed to support his family, so he decided to start a side-hustle to pay the bills.  Internet marketing He knew nothing when he started. He joined many different companies and made a lot of mistakes along the way. That was how he got to know about the world of internet marketing. Books The first book he read advised him to find a product to sell online, so he did that. The next book he read said that he should write a book and sell it as an e-book, so he did. The following book told him to turn his e-book into a course to make even more money, and he did that, too. It was all done under a pen name.  Facebook ads Nicolas got introduced to Facebook ads in the early days. Playing around with it, he started to make some money. When he discovered that very few people were profiting from Facebook ads, something clicked.  Facebook Consultant He decided to go all-in with the Facebook thing. He became a Facebook consultant and started teaching people how to do it.  An agency Then, people started asking him to do it for them. So, he opened an agency. Taking a break He took a break from the church in 2014 but ended up never going back and focusing instead on his newly-formed career. He came to realize that he could meet and help even more people that way. Committed to Facebook Nicholas is still committed to Facebook, the Facebook properties, and figuring out how to get good messages out to the world using the platform. News platforms Forbes Magazine wrote an article about Nicholas on how he transitioned from a pastor to a marketing guru. Then, CNBC News and Yahoo News picked up the article and syndicated it on their platforms. Nicholas Kusmich took a big risk It is a risk to step out on your own, especially if you have a family. Nicholas points out that being an entrepreneur is not easy. It takes a lot of work, and 99% of businesses fail within the first five years. A slow transition Nicolas advises you to make a slow transition. Keep on doing your job while you figure your new business out. Go all-in on your new thing, but don't let go of what will cover you, and pay the bills until your new venture starts to take off. A sense of comfort Feeling a sense of comfort will indicate that the time has come for you to break ties with what you were doing before. Support It helps to have the support of your spouse and family and have them believe in you when you step out on your own. Nicholas Kusmich's advice regarding Facebook ads Nicholas advises people not to use Facebook ads unless they have to. Advertising is expensive. It is a risky endeavor because you are spending money without knowing if that money will return for you. Direct response advertising Direct response advertising is when you put something out with a direct call to action for someone to do something, and you can track it.  Gorilla marketing For people getting started, Nicolas suggests doing gorilla marketing rather than paid advertising. Gorilla marketing is about actively tapping into your network, calling people on the phone, building relationships, and drumming up business in an old-school way. Although it is hard work, it is a way to see if you can generate business without spending any money first. It will also give you a chance to figure out your processes. The right time You can continue building referral networks until you feel ready to scale. That would be the right time to start doing advertising. Start advertising only when your processes are in place, and you are ready to grow your business.  Avoid burnout To avoid overworking and burning out, business owners should be asking who can do things in a profitable way for them, rather than asking how to do those things. Get involved   Business owners should get involved with their advertising to some degree because they know their business and their clients better than anyone else.  Providing valuable data for your marketing As the business owner, you can provide all the necessary data to either a salaried and dedicated employee from within your company or a skilled external expert with tons of experience, who will then do all your marketing for you.  Some advice Nicholas generally advises people who are getting started to hire a company to run their ads and do their marketing for them, initially, with the intention to transition, at some point, to doing all of their marketing and advertising internally.  Things you need to look for in a marketer Do they have experience in your specific space? Do they have any kind of guarantee that they will give you a good experience? Are they endorsed and referred by people you trust? Privacy Facebook has always been under the microscope regarding issues of privacy. Remember, if you are using any free social media platform, you will not have any privacy.  Why Facebook is such a good advertising platform Facebook is a good advertising platform because it is continuously tracking people's behavior and collecting their data. That helps you to target the specific people that you want to reach. Apple Facebook and Apple are having an issue. Apple realized how much power Facebook has. So, they decided to stop allowing Facebook to track the people using Apple devices.  Some things you need to know about using Facebook as a platform There is no other platform like Facebook when it comes to targeting specific people in specific areas. The entire revenue source of Facebook comes from advertising. So if their advertising revenue ever gets threatened, they will either fight back or make the necessary adjustments. The best platforms Nicholas firmly believes that there are no better platforms on the planet than Facebook and Instagram.  A rollercoaster If you choose to advertise on Facebook (or Google or YouTube), be ready for a rollercoaster ride because things keep changing.  No more privacy People need to realize that privacy is a thing of the past. Although that can be hurtful or harmful, those platforms can be helpful tools if you try not to be upset by the lack of privacy and accept them for what they are.   Nicholas Kusmich's thoughts on self-care It is honorable to put others before yourself. However, that is not the healthiest thing to do, according to Nicholas. You need to take care of yourself first, or else you might not be in a position to help anyone else.  Connect with Eric On LinkedIn On Facebook On Instagram On Website Connect with Nicholas Kusmich On his Website or Work With Nic Book mentioned: Who Not How by Dan Sullivan

Today we have Jenna Larson from Drive Performance Coaching and GroupTrack which is her cool CRM software that helps manage interactions and tracks messages on Facebook, and includes a boatload of other helpful options which we discuss on the show. This tool makes all of your customers feel like they are getting heard and are getting your attention so they will stay in your group know that you are invested in their success. We also talk about the potential of linking across various platforms, tracking these messages in the software, and the fact that it automatically saves the questions that are asked when people join your group, plus recommendations for you to send specific messages at the right time. Jenna looks at every problem as an opportunity that has led her to be like Nike - as her attitude is to just do it! We also talk about getting engagement through Facebook Messenger which will, in turn, get more engagement in the group, and then show your posts more often and get that algorithm going. When you’re done, get more advice about connecting with your ideal customers on Facebook from our conversations with Nicholas Kusmich and Molly Mahoney. “I take things and I make them super simple and repeatable, so not only I can get the same results consistently but also have other people do the same strategy and get those same results too.” - Jenna Larson   Some Topics We Discussed Include: Taking what you know, finding a problem in a business, and applying those same principles, even if you have never ventured into that business in the past Following up on social media with Jenna’s new software so you don’t miss out on leads, clients, and money High-level follow-ups that will earn trust and automatic customers for life Using Facebook to your advantage and all that it offers, including pages, groups, newsfeed and even messenger Why we love yellow cars so much! How to name your Facebook group and set your intention for your members Get people to join your Facebook group without even asking All you have to do is this one thing and people will stay and buy Advice for people who are naturally lazy  Why bucket lists are dumb   Resources From Jenna Larson: Drive Performance Coaching GroupTrack Group Track CRM on Facebook   References and Links Mentioned: Women Helping Women Entrepreneurs Watch Molly Mahoney test drive Group Track Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel?  Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar - be sure to check out these special deals for our listeners. The Perfect Facebook Ad Funnel - Nicholas Kusmich Leveraging Facebook For Free Organic Reach - Molly Mahoney

Welcome to the Conscious Millionaire Show for entrepreneurs, coaches, and leaders who want to double your business, increase profits, and make a positive impact! Join host, JV Crum III, as he goes inside the minds of Millionaire Entrepreneurs and World-Class Business Experts. Today's featured episode... Nicholas Kusmich: Create Leads in 24 Hours Nicholas Kusmich is the Founder of the H2H Media Group and creator of The Limitless Leads Advisory Program is best known as a Leading Facebook Advertising Strategist and for having the highest ROI's in the industry. Working with top thought-leaders, NYT Best Selling Authors, Top Inc500 and fast-growth companies he creates advertising campaigns that allow you to scale your business at will. Like this Podcast? Get every episode delivered to you free!  Subscribe in iTunes Download Your Free Money-Making Gift Now... "Born to Make Millions" Hypnotic Audio - Click Here Now! Please help spread the word. Subscribing and leaving a review helps others find our podcast. Thanks so much! Inc Magazine "Top 13 Business Podcasts." Conscious Millionaire Network has over 2,500 episodes and millions of listeners in 190 countries. Join us as a regular listener to get money-making secrets on how you can grow your business and profits faster! 

Welcome to the Conscious Millionaire Show for entrepreneurs, coaches, and leaders who want to double your business, increase profits, and make a positive impact! Join host, JV Crum III, as he goes inside the minds of Millionaire Entrepreneurs and World-Class Business Experts. Today's featured episode... Nicholas Kusmich: Create Leads in 24 Hours Nicholas Kusmich is the Founder of the H2H Media Group and creator of The Limitless Leads Advisory Program is best known as a Leading Facebook Advertising Strategist and for having the highest ROI's in the industry. Working with top thought-leaders, NYT Best Selling Authors, Top Inc500 and fast-growth companies he creates advertising campaigns that allow you to scale your business at will. Like this Podcast? Get every episode delivered to you free!  Subscribe in iTunes Download Your Free Money-Making Gift Now... "Born to Make Millions" Hypnotic Audio - Click Here Now! Please help spread the word. Subscribing and leaving a review helps others find our podcast. Thanks so much! Inc Magazine "Top 13 Business Podcasts." Conscious Millionaire Network has over 2,500 episodes and millions of listeners in 190 countries. Join us as a regular listener to get money-making secrets on how you can grow your business and profits faster! 

But, what are the “right” Marketing techniques? Nicholas Kusmich is a Marketing guru who generates “limitless leads” and is the author of “Give.” He shares 9 techniques that'll increase your marketing conversions and overall sales. He's been able to generate hundreds of millions of dollars through these techniques and he shares them all in this episode! Here's what you'll learn: Merging Social with Direct Response 2021 Marketing Rewards “The Giver” “Value” is Your Greatest Commodity 3 Casual Words to Boost Sales 13th to 33rd Times a Sales Charm Execute “The Godfather Offer” Are You Likeable? (You'll Want To Be!) Leads, Customers, and the Missing List Costing You Money Memorize “100% true, 100% of the time, for 100% of the people” You'll want to listen to this one all the way through! And please, leave us a comment with your #1 takeaway.

But, what are the “right” Marketing techniques? Nicholas Kusmich is a Marketing guru who generates “limitless leads” and is the author of “Give.” He shares 9 techniques that’ll increase your marketing conversions and overall sales. He’s been able to generate hundreds of millions of dollars through these techniques and he shares them all in this episode! Here’s what you’ll learn: 1. Merging Social with Direct Response 2. 2021 Marketing Rewards “The Giver” 3. “Value” is Your Greatest Commodity 4. 3 Casual Words to Boost Sales 5. 13th to 33rd Times a Sales Charm 6. Execute “The Godfather Offer” 7. Are You Likeable? (You’ll Want To Be!) 8. Leads, Customers, and the Missing List Costing You Money 9. Memorize “100% true, 100% of the time, for 100% of the people” You’ll want to listen to this one all the way through! And please, leave us a comment with your #1 takeaway.

Despite all the negative press Facebook received in 2020, it’s still one of the biggest marketing platforms in the world. So love them or hate them, if you’re going to do business online (and who isn’t) you MUST understand how to work with them.   In this episode, Facebook marketing legend Nicholas Kusmich and Derek Gehl go deep into the Facebook marketing strategies you need to know if you want to succeed in 2021 and beyond. And when you listen to this episode it may have you rethinking ALL of your advertising campaigns over the coming year as Derek & Nicholas go deep into how advertising is changing and how you MUST adapt if you want to succeed.

When you ADAPT, we can thrive. When you don’t... you die.   This is also true when it comes to running a business.   Nicholas Kusmich is a marketing expert who is behind some of the world’s highest ROIs ads on Facebook. He has helped individual entrepreneurs, brands, and companies scaled their revenue exponentially using FB marketing. He uses the unique blend of direct marketing knowledge along with human psychology to help position proper brand positioning for his clients.   In this episode, Nicholas describes how 2020 has changed marketing for Chiropractors and how to adapt businesses to be successful in 2021. We will also discuss how we can compete in marketing against other brands with much larger budgets at their disposal.   Check out the full video version of this episode on Youtube and Facebook.

On today's episode, Alan sits down with Pete Vargas for a very practical conversation about how to navigate when the bottom drops out.  About Pete   Pete Vargas Founder and CEO of Advance Your Reach Responsible for he and his team booking over 25,000 stages worldwide, Pete has been educating speakers about how to book stages for over a decade. He has helped speakers, entrepreneurs, nonprofits and small business owners land speaking engagements and leverage the stage to grow their businesses. Pete has booked legendary speakers including Ryan Deiss, Nicholas Kusmich and Shark Tank’s Daymond John. Pete believes that speaking is the most powerful marketing tool you have and the best way to build your business. Speaking provides a starting point for customers and partners to want to become more involved with your business and get behind the impact you’re making. With literally millions of stages in every niche, Pete has become the expert in how to identify which stages to go after, how to find them and how to win them. Connect with Pete Inside The Green Room Podcast Instagram LinkedIn Facebook Take your next right step Schedule a breakthrough session Right Side-Up Journal is 20% OFF!!!

Join Jared Nichols as he talks with Nicholas Kusmich, a world-leading Facebook advertising strategist as they discuss how to capitalize on the most effective advertising platform on the planet, Facebook. They dig-in to how the potential exposure from Facebook, coupled with the ability to better target, or micro-market, to possible customers is driving businesses to rely more on Facebook for business marketing.Nicholas Kusmich is an international speaker and founder of the H2H Media Group. He works with A-List clients including top thought-leaders, NYT Best Selling Authors, Top Inc 500 and fast growth companies creating advertising campaigns that actually work. He is the creator of The Art Of Lead Generation is known for having the highest ROI's in the industry (up to 30, 973.32%).You can get involved with Nicholas through:1) The Council2) The Intensive3) The Accelerator Group_______________________________________________________________________________Additional Resources:Get a Free Copy of my Book! Learn the top 3 skills that will equip you to create the future on YOUR terms. Get a FREE digital copy of my latest book, The 3 Skills You Must Have to Create the Future You Want to SeeTake 33% off The Future 3 Skills Builder Course Series! Master the 3 Skills quicker and with greater confidence by enrolling in, The Future 3: Skills Builder Course Series!Earn Your Official Certificate in Strategic Foresight from The University of Tennessee! Learn the same skills that innovators, industry disruptors, and change-makers have used to guide and shape the kind of future they wanted to see. All while earning your Certificate in Strategic Foresight from, Haslam College of Business, University of Tennessee, when you enroll in The Foresight Academy!ABOUT JARED:Jared Nichols is the founder and creator of The Foresight Academy, a groundbreaking program that teaches leaders and teams the same skills that innovators, industry disruptors, and change makers, have used to guide and shape the future they wanted to see. Jared is also a futurist, advisor, and professor of Strategic Foresight at the University of Tennessee's Haslam College of Business, in Graduate and Executive Education. He teaches leaders, teams, and individuals, how to think like futurists so they can create the best future for themselves and the people they serve.His insight and expertise is utilized across a wide variety of sectors and industries from Fortune 500 companies to government municipalities, entrepreneurial start-ups, as well as his work in Hollywood with accomplished actors, writers, and producers, helping them reinvent themselves and discover new areas for growth both inside and outside the bounds of their industry. Jared is also a musician, composer, competitive cyclist, and trail runner living in Charlotte, North Carolina with his wife and their two sons.Learn more at: http://www.nufuturist.com/ Hosted on Acast. See acast.com/privacy for more information.

Nicholas Kusmich is a Canadian entrepreneur, Facebook Marketing Expert, and author based in Toronto, Canada. A pastor turned marketing consultant, he and his wife's firm H2H Media has garnered millions and revenue in revenue and has helped a number of high-profile clients. His success has been featured in major publications such as Forbes and CNBC and has written the Amazon best-seller Give: The Ultimate Guide To Using Facebook Advertising to Generate More Leads, More Clients, and Massive ROI. In addition to Facebook Ad Consulting, Kusmich speaks at conferences across North America, runs online courses, and offers his flagship Art of Lead Generation 2-day implementation program to prospective clients. Since Kusmich operates the H2H Media Group primarily as a boutique agency, his white glove approach for 12 exclusive clients offers them a guarantee of services and working with him directly. In 2017, Kusmich published his book Give: The Ultimate Guide To Using Facebook Advertising to Generate More Leads, More Clients, and Massive ROI. Although Kusmich thought he would never write a book, what motivated him to follow through with it was seeing the sea of misinformation that exists and recognizing the need people have for reliable marketing information to study at their disposal. In Give, Kusmich writes the book from the perspectives of the needs of a Chief Marketing Officer of a Fortune 500 company as well as entrepreneurs who are looking to launch their product off the ground. The book became an Amazon best-seller list in 3 different categories, broke top 500 paid books in Kindle store overall. Watch the full episode here: https://projectegg.co/ultimate-facebook-ads-formula
 About The Project EGG Show: The Project EGG Show is a video talk show that introduces you to entrepreneurs from around the world. It is broadcast from studios in Metairie, Louisiana to online platforms including YouTube, iTunes, Google Play, Spotify and Stitcher, and hosted by Ben Gothard. Our goal is to give you a fresh, unscripted and unedited look into the lives of real entrepreneurs from around the globe. From billionaires to New York Times best selling authors to Emmy Award winners to Forbes 30 Under 30 recipients to TEDx speakers – we present their real stories – uncensored and uncut. Subscribe To The Show: https://projectegg.co/podcast/ Get Access To: 1. Resources: https://projectegg.co/resources/ 2. Financing Solutions: https://projectegg.co/epoch/ 3. Payment Solutions: https://projectegg.co/sempr/ 4. Services: https://projectegg.co/resources#services 5. Courses: https://projectegg.co/resources#courses 6. Software: https://projectegg.co/resources#software 7. Book: https://projectegg.co/resources#books --- Support this podcast: https://anchor.fm/projectegg/support

Nicholas Kusmich is best known as the World's Leading Facebook Advertising Strategist and for having the highest ROI's in the industry. He works with A-List clients including top thought-leaders, NYT Best Selling Authors, Inc 500 and fast growth companies creating advertising campaigns that convert. He specializes in using his proprietary Contextual Congruence methodology, which creates…

I’m really excited about our guest that we have on today. You’re going to learn some really important tips from him. I met Nicholas Kusmich last June of 2016 at an event. The host of the event was very excited that this man was going to come. I didn’t know his name but I heard that he was some kind of a demigod as it relates to Facebook advertising. The host, Pete Vargas, who has been on the show before, was super excited that Nicholas was going to be joining us. I remember I wrote back to my marketing team, which includes my son and my son-in-law and then some great employees. I said, “Somebody is coming. Some guy named Nicholas Kusmich.” They’re like, “Oh my gosh. Are you serious? I follow everything he does. This guy’s amazing. He’s a miracle.” He gets there to the event and we meet. I remember him saying at dinner, we were sitting on this deck looking out over Colorado Springs. I said, “Do you do a lot of speaking?” He said, “No. Actually, I really don’t. I was excited to come here because I spend most of my time staring at my computer screen working for my clients.” He got up and he gave his talk the next day. He blew the whole room just out of the water. There were a lot of great speakers, but there was something, at least for me, that Nicholas, he had a tone that was both inspiring, educational and super applicable for anybody who has a brain to do marketing, which isn’t me, but thankfully I know people. I’ve been watching him as he’s been doing things since June. We were finally together a couple of weeks ago in San Diego. I said, “Do you have time? He said, “Yes.” I want to welcome to the show the founder and the president of H2H Media, NicholasKusmich.com, and I’d like to say it’s a burgeoning friendship that I have with Nicholas Kusmich. Love the show? Subscribe, rate, review, and share! Here’s How » Join the The Unshackled Owner community today: AaronScottYoung.com The Unshackled Owner Twitter The Unshackled Owner Facebook Aaron Scott Young LinkedIn

Nicholas Kusmich is one of the world's top Facebook Ads Strategist behind some of the world's most game-changing entrepreneurs. With a client list that features the likes Joe Polish, Dean Graziosi, Robin Sharma etc... He is responsible for some of the world's largest ROI's in the advertising industry.  This episode is NOT about Facebook advertising. It is the untold story of how Nicholas Kusmich became a millionaire without setting goals. I hope you enjoy it as much as I do.  Show notes and links: www.theinnerchangemaker.com/podcast/105   LINKS -- Join the Legacy Driven Entrepreneurs Community (it's FREE): http://www.theinnerchangemaker.com/tribe Are you enjoying the podcast? Listen to the episode here and leave us a review: Apple: http://apple.co/1JUHcG9 Android: http://bit.ly/2nuoGpl TuneIn: http://bit.ly/2BjY0gU Breaker: http://bit.ly/2BRwOCb iHeartRadio: http://bit.ly/2BhMr9L Spotify: http://spoti.fi/2BbuWEg Want to grab my NEW audio training? Grab a FREE copy of "How To Be The Leader You Truly Are": http://www.theinnerchangemaker.com/leadership Launching a podcast? Grab my Podcast Creation Roadmap: http://www.theinnerchangemaker.com/roadmap

Nicholas Kusmich is the world's leading Facebook advertising strategist, Founder of H2H Media Group and the League Of Extraordinary Marketers and creator of The Art Of Lead Generation. Nicholas is using his unique ability to understand behavior to create advertising strategies that leverage social platforms. The most important question you should ask before advertising, but probably aren't, is do I have a Predictable Profit Process in place that makes it worthy enough to go to Facebook and drive traffic? More eyes will not always equal more sales. Media platforms like Facebook are accelerators. In order for Facebook to be a game changer for you, you must know exactly what a lead is worth to you and how many web visitors become clients in a predictable fashion. Otherwise, Facebook ads will be your downfall.   “Facebook is the eyeball store.” How do you develop a Predictable Profit Process? Who are you trying to serve? The business should not revolve around you or your product, but rather the marketplace you are trying to serve. In order to build a sustainable system, you need to identify the specific steps that prospects take before they become an actual client or customer. Be very specific. Pareto had the 80/20 principle, but that doesn't work in social media marketing. Nicholas takes it a step further with the 4 percent rule. Building on Pareto's 80/20 rule, take 20 percent of the 20 percent, which represents 4 percent. The end result is the exact population of the marketplace you are attempting to serve. Get clear on their problems, needs and fears. Learn their four forces: Fears, Frustrations, Wants and Aspirations. Articulate how your product or service gets them closer to where they want to go or solves one of those four forces. Then ask what are the one, two or three conversion events you can put in front of them that will move them from prospect to client. Begin to drive a small number of people there to see if it converts. Track how many people convert for every 100 people who see it. If you know how much each visitor is worth to you, then you now have the magic metric and now have a Predictable Profit Process. Understand that Facebook is not a commerce-driven platform – it is a socially-driven platform. You can not sell directly on Facebook. There always needs to be an intermediary step. “The worst thing you can do on a social platform is bring commercial intent to it.” Nicholas doesn't follow the rules of traditional advertising copy. The one thing that causes people to buy from you and not your competitors is resonance. They have to know, like and trust you. Good communication is when your ideal prospect or customer feels understood by you. If you are not connecting on an emotional level, your copy will not be well received. Nicholas developed the Look, Hook and Took approach to writing copy. Look. The most important step a marketer can take with their Facebook ad is with their image, especially in an attention deficit world. Find images that provoke an emotion through story. Hook. It is important is build rapport. A fundamental strategy to build rapport is a methodology called feel, felt, found: I understand where you are coming from. I have experienced this emotion too and I overcame it when I found _______. Took. In every ad, there must be a very clear Call to Action. The language used should be simple, but direct. For example, I want to give this to you. Click here to download, watch, etc. “In today's world, the currency that creates transactions is connection.” If you want to take the next step towards building a marketing strategy that resonates with your audience and has a huge impact, then check out Nicholas' Behind Closed Doors workshop.     Resources: Learn more about Nicholas: Website | Twitter | Facebook | LinkedIn Join the FB Marketing Mastery group Watch the Behind Closed Doors workshop What Made Me Who I Am by Bernie Swain   -- We...

The Real Deal with Jason Silverman featuring Nicholas Kusmich (Contextual Congruence) Welcome to this edition of THE REAL DEAL with Jason Silverman! Jason Silverman got a chance to catch up with FB Ad Marketing Expert, Nicholas Kusmich for a fun and truly eye opening conversation about leveraging the power of contextual congruence with successful facebook ads for business owners. … The post Contextual Congruence with Nicholas Kusmich appeared first on Jason M. Silverman.

The Real Deal with Jason Silverman featuring Nicholas Kusmich (Contextual Congruence) Welcome to this edition of THE REAL DEAL with Jason Silverman! Jason Silverman got a chance to catch up with FB Ad Marketing Expert, Nicholas Kusmich for a fun and truly eye opening conversation about leveraging the power of contextual congruence with successful facebook ads for business owners. … The post Contextual Congruence with Nicholas Kusmich appeared first on Jason M. Silverman.

Nicholas Kusmich is best known as the leading FB Advertising Strategist in the world.  He works with top entrepreneurial thought-leaders of our day, including A-List clients like Joe Polish, and a division of the Tony Robbins Group and has the...

Today on Straight talk with Carly Alyssa Thorne we discuss Facebook Marketing and Ads with the brilliant Nicholas Kusmich we also discuss overall Social Media marketing. Nicholas Kusmich is a Strategic Marketing Consultant and Facebook Ads Specialist exclusively serving the direct response information marketing industry.For more info on Nicholas Kusmich:http://nicholaskusmich.com/ For Full Blog post with embeds of Audio and Video Interview and Links to further resources of both interviewee and interviewer you can go to: http://carlyalyssathorne.com/using-facebook-ads-effectively-with-nicholas To become a guest on one of our Shows go to: http://carlyalyssathorne.com/be-a-guest-on-one-of-our-shows/? DISCLAIMER: We don't tell our guests what to say, they are expressing their own personal opinions. We do not discriminate against any one Religion, Faith, or ethnicity and are of the belief we are all interconnected. Any advice or subjects we discuss are of our own Personal experiences. If You Enjoyed this Post, Please Share the Love... We Also LOVE Feedback, So Please Be Sure to Leave Your Comments Below, Enjoy The Journey... To Your Success, Carly Alyssa