3 Marketers Walk Into A Podcast

With 38% of independent workers identifying themselves as freelancers and 61% of freelancers specialising in 2 to 3 skills, it's no wonder that hiring and outsourcing is on the up! It's easy to create a 60+ hour working week for yourself when you're running a business and more often than not that can lead to major overwhelm. That's when you should really be looking at outsourcing some of that workload. Nathan Hirsch of  FreeUp (https://freeeup.com/)  is here to share his top tips on working with freelancers, hiring, scaling, and working with remote teams…

With Google handling more than 2 trillion searches per year, it’s no surprise that every marketer and business owner is fighting to get to that golden top spot! The higher in the Google ranks you can climb, the more likely you are to get your products and services noticed and that’s what we all want, right? This episode Geoff Atkinson, founder and CEO at  Huckabuy (https://huckabuy.com/)  is joining us and sharing his unique and powerful strategy for getting to the very top of Google search…

You’re creating all this amazing content and putting your heart and soul into everything you put out there, so of course, you want it to be seen by as many people as possible, right? Well, we know that one of the best ways to optimise your content’s reach is through being found on search engines and SEO plays a huge part in that. SEO can sometimes sound too complicated and technical which can put a lot of people off and stop them reaping the benefits, and that’s why we’re chatting with  Brendan Hufford (https://brendanhufford.com/)  to find out how we can make SEO work for your business.

We LOVE podcasts. So much so that we launched not one, but two podcasts. But launching and growing a successful podcast in 2020 is no easy task. With half a million podcasts on iTunes alone, it takes something special to cut through and find your ideal listeners. That's why we decided to get some insight and advice from podcast genius Mark Asquith, co-founder of  Captivate (https://www.captivate.fm/)  podcast host.

Imagine how quickly your reach and engagement would increase if you could build real and significant relationships with people who have influence over their audiences, who could expose their audience to your expertise. It’s the dream, right? It’s a well-known fact that if you want to gain access to an influencer's audience you can pay a fee and do just that, but today Cloris Kylie is talking to us about another approach that can get achieve the same access… without paying a penny!

We all love a good story, right? Whether it’s a tale of rags to riches, an educational learning journey, or a gossip column in a waiting room magazine, we just can’t help delving in! Wouldn’t it be great if you could find out more about the power of using stories in order to communicate with people through your marketing channels? Well lucky you, Lisa Bloom is joining us in this episode to chat about how you can change the way that you write, think, and speak to tell stories in your marketing…

These days marketing is all around us so you can understand why a lot of people have become pretty sensitive to being sold at. It means that the way we make buying decisions now is more about who we trust, who we view as an expert, and who we’re naturally drawn to because they provide real value. A big part of that is putting stuff out there that really helps people, helps them move forward and achieve their goals, and therefore moves them closer to you.  It’s a great idea and we’re lucky enough to be chatting to Matt White, founder of  Stop Selling Start Helping (http://www.stopsellingstarthelping.com/) , who has some practical applications for how you can take these ideas and start implementing them in your business.

One of our favourite things to do is email marketing, so we’re super excited that we have  John Mulry (https://www.johnmulry.com/?r_done=1)  with us in this episode talking about email marketing for people who don’t really want to do email marketing. It could be that you just don’t have the time to do email marketing, or you’re just not interested in learning how to do it effectively. Whether you like it or not, email marketing is still one of the top marketing channels for making sales, so it’s definitely worth putting some work in. Luckily Mr. Mulry is here to share his top tips for some tasty email marketing quick wins and campaigns.

It’s time to get technical, it’s time to talk about search engine optimisation. When it comes to SEO there are two camps, there are those of us who embrace it and reap the benefits, and there are those of us who run from it like we’re running from a burning building! Whichever camp you’re in there’s no denying that in our digital world SEO is a huge part of running a successful business and something that we should all be doing more of. Our guest this episode  Fili Wiese (https://fili.com/)  previously worked at Google and is here to share some SEO tricks and tips that will blow your mind (in a good way)!

You’re launching a new product or starting a new promotion and you’re ready to hit your list with a killer email, but you find yourself staring at a blank broadcast wondering how you can get away with sending another promotion to your subscribers. Sound familiar? Even if you’re amazing at writing emails, writing a full promotional email campaign can be a challenge. That’s why we’ve caught up with the brilliant  Donnie Bryant (http://donnie-bryant.com/)  to hear about a recent launch campaign he used and get the scoop on email structure, content, and much more.

You’re cracking on with your business tactics, setting up email campaigns, organising your content strategy, but do you ever have days when you wonder if any of it is actually getting you closer to your goals? When you’re in the thick of running your business, it can be easy to get lost in it all and be difficult to step back and think about what you could be doing differently. This episode Laura Posey is dishing out her top tips for getting a fresh perspective on your strategy to propel your business forward.

We all obsess about building up our lists and building relationships, and we all think we can do it by sitting behind a computer, right? In actual fact, our pal Paul O'Keeffe is going to be talking about a very different approach that can achieve those goals in a totally different way, a more personal approach that includes actually showing up and speaking to people – shock horror!

It's all too easy to get those niggling feelings of envy when you see others doing well in business, but instead of letting it get you down, what if you let it inspire you? This episode we're chatting with Kirsty Carden who recently completed an incredibly interesting project interviewing a ton of super successful business people. She's here to tell us the big things she learned from them and what the common characteristics are for success that we can all take away and implement ourselves.

We all know that creating content, no matter the format, is time-consuming. One of the things we should all be doing is getting somebody else involved in that process to help ease up some time for you. Natalie is obsessed with content marketing and also helping people leverage their content marketing and free up their time. She's here as our ‘third marketer' this episode to tell us about the benefits of outsourcing your content and streamlining your workload.

We've all battled with the beast that is Facebook ads, you've probably dabbled in Instagram ads, and maybe even given LinkedIn ads a test-drive, but how many Pinterest ad campaigns have you launched? You might think Pinterest is just for foodies, event planner, and future brides, but it's actually an incredibly powerful social media search engine just waiting to showcase your business. Ads expert  Akvile DeFazio (https://www.akvertise.com/)  is here to talk us through the benefits and strategies of running Pinterest ads…

Planning and hosting events might sound like a hugely overwhelming prospect, but events come in all shapes and sizes and it's easier than you think to do. We're here with Jim Padilla of  Gain The Edge (https://www.gaintheedgenow.com/)  to find out how to put events together which allow you to deliver a massive amount of value and, of course, make really great sales off the back end.

When we talk about selling our high-ticket programmes we usually think about $5,000 – $35,000 price tags, but imagine if you were able to stick a 6-figure price on them. Is it even possible? How would you start selling them? Surely it’s impossible, right? Well, it absolutely is possible and if you’ve ever dreamed of selling at a much higher price then this is the episode for you! Our guest this episode Michael Zipursky is here to share his mind-blowing strategy for selling 6-figure programmes…

One of the big trends online right now is everyone selling their very own blueprint or formula for what a funnel should look like. It seems like everyone is offering the cookie-cutter for funnels, but the truth is that if you’re in even a slightly different niche, it’s just not that easy! Frank Cowell is here with an approach to marketing that he’s broken down into steps that you can apply to whatever it is you’re doing, and your funnel will pretty much fall into place – sounds good right?

Ever wondered how you can take your presentation skills to the next level by delivering with confidence and ease? We've got Gigi Rosenberg here to give us all her top tips on how you can connect with the audience, keep them engaged, and leave them wanting more!

If you’re putting on a live event you’ll know that there’s a ton of things you need to consider and plan, including the venue logistics and how to fill the room with eager attendees, as well as all the in-depth behind the scenes stuff. We’re chatting to Steve Olsher about how you can hype up your attendees by really nailing what goes on behind the event and how to deliver your event promise.

You see people on the internet selling these high priced products and you're wondering how you can get to the point of selling your products and services for those top prices, then this episode is for you. Christine Schlonski is here with some really interesting takes on how you can use a strategy session to qualify clients and sell stuff in a way that's really beneficial to the customer and have them begging for the solution you're offering.

We had the pleasure of having Liston Witherill on our show this week to find out all about using paid advertising to promote your podcast. He explains how to assess your goals first in order to understand what you're trying to achieve, who your audience is, and what you want to accomplish by having the increased listenership.

Ever thought that influencer marketing only works if you have connections into the A-list celebrity world? Shane Barker is a genius when it comes to influencer marketing and he's here to bust some myths and give some tips about how you can apply it to your own marketing strategy…

You've got a strong customer base of knowledgeable and motivated people, so how do you turn them into pro-active advocates that could actually help you make more sales? Mitch Russo, author of Power Tribes, is here to give us top insights into creating a tribe of certified partners from your existing top fans who are ready to support your products and services!

Wes Schaeffer is here with us this week to really dive into how to be a better salesperson. He's sharing fun examples of how to ask your clients the key questions that will help you understand what led them to you, how to focus on those specific aspects, and how to market your product or service better to those clients.

Pamela Wilson is here to chat about her approach to content marketing, starting with the lifecycle approach and all three stages that go to this structure. Find out how to become a great content creator, no matter what stage you are in with your website or blog, or podcast, or youtube video…

There's been a recent shift in marketing and attracting clients, are you moving with the times? Jessika Phillips is here to give us her insights into how the growing amount of word of mouth referrals in business can help you double down on sales. These days there are so many channels to gain and share referrals, and Jessika is here to share it all…

Dealing with customer care and customer complaints (we all get them) is an important part of any business, but it can be tricky to know the best way to handle it. Brooke Sellas is here to discuss how customer care has shifted into the ‘Twitter generation' and how we can make the most of social listening to give our customers a better experience when dealing with queries and complaints.

This episode Dean DeLisile, author of First: The Street Guide to Digital Business Influence, teaches us how to build a network or team of people that are going to help us get to that next level. With a background in coaching senior executives, spearheading insanely successful team projects, launching an online university, and so much more – this guy knows his stuff…

YouTube isn't just a place for home tutorials and dancing cat videos anymore (although they certainly make the world a better place). These days there are YouTube channels packed full of highly polished and produced video masterpieces, teaching us everything we need to know. So how do you get your videos into the same YouTube league? Marley Baird is here to talk us through her strategies and techniques for getting your audience hooked into your products and services on YouTube. Get ready for tips on scripting, planning and production, and much more…

Turning people from cold traffic into paying members of a membership program can be a challenge, to say the least! This episode we're going to find out how to structure your cold ad campaigns, how to make the most of your re-targeting, as well as how to turn people into loyal members! We've managed to pin down ad genius Gavin Bell to find out what strategy he would use and how he gets top results…

Is it a Facebook ad? Is it a Google ad? No, it's a LinkedIn ad! LinkedIn ads may not be the most popular or the cheapest type of ad you could run, but after this episode they may be your favourite. AJ Wilcox stumbled into the world of LinkedIn ads and quickly became on expert on campaign structure and targeting, and he's here on the 3 Marketers podcast to share his top tips…

Stats, numbers, and calculating conversions can be confusing. So, how do you make sense of it all, especially across multiple platforms? John Belcher is here to dive into the best tracking methods, including the brilliant Northstar concept!  Find out how to track your conversions, drive more sales, and what questions you should be asking along the way...

Karl and Ben, authors of the book Making Websites Win (https://conversion-rate-experts.com/book/) , have come up with a nine-step process to figuring out how to get customers or prospects to convert and how to find out why they converted. They explain the importance of really understanding your business strategy and goals, and which tests to run to find out what areas of your business needs to improve to align with your goals!

Figuring out what problems prospective customers have and how your company can provide a solution for them is the key to making sales. But what's the most effective way to get that information? Douglas Burdett is here to share his knowledge on buyer persona and the importance of really understanding your customers and what’s going on in their head, as well as what you can do with all that information to maximise profitability!

You hear it all the time, you have to find your audience, you have to find your niche! But what are the real benefits? We had an amazing chat with Aaron Ross who explained exactly why finding your niche is the number one most important thing to do in business, and how it can 16x your revenue! As a successful author and founder of Predictable Revenue (https://predictablerevenue.com/) , Aaron certainly knows a thing or two about building a growing a successful business. Let's hear how he did it…

Gone are the days of needing a professional setup to use video in your business. Almost every entrepreneur and brand are leveraging the power of video to create brand awareness and build trust, but is there a strategic place for video in your sales funnel? We caught up with Oli Bridge from Bonjoro (https://www.bonjoro.com/) to find out exactly how you can use personalised video to increase conversions, build better connections, and massively enhance the customer journey…

There are membership programs that dominate their niche with reputation and quality, and then there are those that fizzle out before they really begin. So, how exactly do you create one that will stand the test of time and generate some awesome recurring revenue? We caught up with the ultimate membership experts, Mike and Callie (The Membership Guys) to find out what it takes to create and maintain and engaged and loyal membership. Let's find out what they had to say…

How often do you have the opportunity to get really cheap traffic to your site? I mean, it's every marketer's dream, right? Using Quora strategically is an amazing way of generating a ton of traffic to your site, as well as positioning yourself as an expert in your niche! We pinned down the brilliant JD Prater and got him to spill the beans on the best Quora strategy to use and exactly how to make the most of the Quora ads platform…

Wouldn't it be nice if you could make money from your business without having to do any actual selling or pitching? Tim Hughes, CEO and Co-Founder of Digital Leadership Associates, is a huge advocate of using quality content and engagement to boost your business, instead of selling to your audience. Let's find out how he does it…

Facebook ads, the powerful yet mysterious marketing tool that has the potential for so much success but also SO much wasted money if you don't know what you're doing. Nick Kusmich is an absolute ninja when it comes to scaling Facebook ads for top results, and he's here on the podcast to share his fool-proof 4 step strategy!

You've heard that content marketing is an essential part of business, but you might still be wondering how to use content marketing to get you actual customers. Chris Marr is a content marketing expert and founder of CMA (https://www.thecontentmarketingacademy.co.uk/) (The Content Marketing Academy) – pretty impressive stuff! In this episode Chris talks us through how to map out your content marketing journey, and the critical steps to making killer content…

You might think that running a business is all fun and games, until you get caught up in compliance issues and it all gets a little confusing. That's why it's important to know where you stand with the legalities of it all and exactly which bits of business compliance you're responsible for. Lucky for you, we've got Laura Casselman here to help you better understand it all and make sense of what your next steps should be…

Putting a price on your high ticket program can be difficult if you don’t have the right mindset. Luckily, we have Nicholas Bayerle here to talk about how mindset and perceived value can help take your high-ticket programs to the next level.

One of the biggest email marketing challenges is coming up with content, consistently. Kim Doyal is a content marketing genius who has been in it since 2008. Despite having zero web development background she has built an entire brand around WordPress utilising the power of email marketing! This episode Kim shares her processes and tips for effective email marketing… 

Ever thought about running a live event but just don't know where to start? Luck for you, we've pinned down internet marketing expert and live event genius Rich Brooks to share his top tips. Rich organises and runs The Agents of Change Digital Marketing Conference (https://www.theagentsofchange.com/conference/) and speaks on stage in front of local and national audiences… so he certainly knows his stuff!

You could have courses galore, piles of products and a stream of brag-worthy services, but if you don't have an audience to reach out to – you're a bit stuck! Janet Murray knows a thing or two (tons actually!) about building an audience from scratch, growing an existing audience, and keeping every single person hyper-engaged along the way. Let's find out how she does it…

Are you tired of running ads and having very little (or nothing) to show for it? Well, good news – Joe Martinez is here with a few tips for you. Joe is the PPC Director at Clix Marketing. He specializes in YouTube ads and has a ton of awesome advice on how you can create free brand awareness using YouTube ads…

We're celebrating the 1st birthday of our podcast 3 Marketers Walk Into A Podcast… One whole year of incredible guest interviews, top-notch learning, amazing relationship building (with guests AND listeners), and absolute mayhem from our hosts! For this special episode, Rob & Kennedy decided to do something a little crazy – we're sharing our FULL podcast strategy!

At some point or another, we all struggle to connect to our audience or customers. Nick Nanton is an Emmy winning director and master storyteller. Nick believes that there is a secret to help businesses relate to customers better and he's here to share that with us…

Wouldn't it be nice if you could overcome business overwhelm and simplify your workload for good?  This episode we caught up with the brilliant James P. Friel who chats about learning how to use systems to free up your time and give yourself and your business the freedom to evolve and scale. Sounds good right? Let's dig in...