Podcasts about converting

A&O Hostels CEO Oliver Winter shares how he built one of Europe's largest hostel brands—and why it's resonating with Gen Z, solo travelers, and digital nomads. From one property in Berlin to 42 locations across Europe, A&O Hostels has become a leader in affordable, sustainable hospitality. In this episode of No Vacancy News, Glenn Haussman and Dr. Suzanne Bagnera talk with Oliver about:  ✅ Why solo travel is booming—especially among women ✅ How A&O achieves an 80% lower CO₂ footprint than competitors  ✅ Converting vacant office buildings into profitable hostels ✅ Building social spaces, work zones, and safety features Gen Z travelers expect ✅ Lessons from growing up in East Berlin and building with freedom in mind 

This week on *The AC Method*, Aaron sits down with Ryan from Striventa and Hyperdrive to unpack why most business websites fail to generate leads—and what you can do to fix it fast. Whether you're in blue-collar services or scaling a national brand, this episode breaks down the real-world digital strategies that get results.Ryan shares what most agencies don't tell you, how search engine indexing works in 2024, and why Google's AI changes are reshaping how your website should be built.

Episode Description: When a marching band practice turns into a math-filled magic show, Max and Molly stumble upon suspicious activity involving real moles, fake teachers, and a very old-school printer. Can they figure out what the POGs are planning before it's too late? Math Concepts: Probability and Fractions: Calculating odds (e.g., 1 in 52 chance = 1.923%); Converting fractions to percentages (7/8 = 87.5%); Ratios & Proportions; Permutations with Repetition: 2^3 = 8 possible outcomes for 3 suspects being Mole or Not MoleHistory/Geography Concepts: Classic spy tools like encoded messages, antenna signals, and scroll-like printouts

I introduce (and explain) my new mini-project before diving into our next big D&D campaign:Converting the 1989 dungeon crawling adventure game Shadowgate into Roll20!First session streams Friday, July 25Chat with us in the Official Discord Server:   / discord  Support the channel at   / roguewatson  

Your website homepage makes a critical first impression in less than a second. Are you making it count? Most business owners struggle with creating homepages that actually convert visitors into email subscribers and customers. They end up with cluttered, confusing pages that drive potential clients away rather than drawing them in.This episode breaks down the exact elements your homepage needs to convert effectively. We explore the dual purpose your homepage must serve: providing clarity about what you do and who you help, while offering clear navigation that guides visitors toward taking action.You'll discover the essential components every converting homepage needs: a compelling headline that instantly communicates your value, primary and secondary opt-ins that build your email list, three featured product sections, a brief about section focused on how you help clients, three content pillars for easy navigation, and strategic social proof that establishes credibility.The episode also provides practical writing tips to ensure your homepage speaks directly to your ideal audience using language they understand, not industry jargon. You'll learn how to keep paragraphs scannable, use formatting effectively, and test your mobile experience.Ready to improve your homepage today? I share five quick fixes you can implement immediately: rewriting your headline for clarity, improving your call-to-action, removing distractions, and ensuring mobile-friendliness. These simple changes can dramatically increase your conversion rates and help both visitors and search engines better understand who you serve.Take action now by examining your homepage through the eyes of a first-time visitor. What's clear? What's confusing? What could be improved? Your website is often your first opportunity to connect with potential clients—make sure it's doing its job effectively.Read more HERESupport the show

Whether you've DIY'd your website or worked with a designer, it's totally normal to feel like something's off — but not be quite sure what. So today, I'm walking you through 3 gentle, supportive reasons your Home page might not be converting… and what you can do about it. Let's dive in!Hosted by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Kelly Zugay⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠of ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠With Grace and Gold®⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ — ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The Brand It, Build It Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, a chart-topping small business marketing podcast, equips you to build and grow your creative small business with purpose and strategy.Podcast Show Notes: https://withgraceandgold.com/category/podcast/With Grace and Gold on Instagram: https://www.instagram.com/withgraceandgoldFree Resources from With Grace and Gold: https://www.withgraceandgold.com/freeHonored as Showit Designer of the Year, With Grace and Gold® has proudly served thousands of small businesses and creative founders worldwide through award-winning, elevated, purpose-driven brand and ⁠⁠⁠Showit web design⁠⁠⁠ since 2014. For custom brand design services, custom Showit web design services, and easy-to-customize Showit website templates for fine art photographers, event planners, wedding professionals, interior designers, and creatives, please visit With Grace and Gold: www.withgraceandgold.com

In this Quick Tip episode of Straight Talk with Sally, we walk through the must-have stages of a high-converting sales pipeline — from first contact to long-term nurture. You'll learn why booking the next conversation is non-negotiable, how to trigger automated email sequences at every pipeline stage, and the importance of review requests to build trust and visibility. Sally also explains how to track cancellations and long-term prospects while maintaining a clean, effective CRM. If you're building a coaching or service-based business, this system ensures no lead falls through the cracks — and every conversation has a clear next step. Stay Connected & Get Exclusive Access: Join the Private OmniSAM Community: omnisam.com.au/gsdgroup Facebook Group: gsdfb.omnisam.com.au Follow on Facebook: facebook.com/sallysparkscousins Watch the Live Stream & Subscribe for More Updates: OmniSAM YouTube: youtube.com/@omnisamsoftware Sally Sparks-Cousins YouTube: youtube.com/@sallysparkscousins

On today's show, our guests is Steve Meislahn, the managing director leading engineering, operations, and sales at Sun Hydraulics. A manufacturer of high performance screw-in hydraulic cartridge valves and manifolds, they are also pushing the industry forward in energy efficiency. Steve and Eric will be discussing Sun Hydraulics' showcases at iVT EXPO, with a focus on the Energen solution. Subscribe to the Fluid Power Forum today to never miss an episode. The podcast is available on all of your favorite podcast platforms, including Apple Podcasts, Spotify, and iHeart Radio. Connect with our host, Eric Lanke, at elanke@nfpa.com. Connect with our guest, Steve Meislahn, at steven.meislahn@sunhydraulics.com. Find and share more interesting fluid power technologies and unique applications using #onlyfluidpowercan, and follow podcast and other fluid power industry-related updates at @TheNFPA.

In this conversation, the complexities of Islam and its perception in the modern world are explored through the personal experience of an Afghan man. Topics such as extremism, the oppression of women, the history of Islam, and the duality between peace and violence within the religion are discussed. The guest shares his perspective on life in Afghanistan and Pakistan, as well as the cultural and religious influences that shape society. The conversation also touches on education about the Qur'an and morality in the Islamic context, offering a critical and reflective view on these issues.Likewise, he and Ramón explore the relationship between Islam and Christianity, discussing topics such as radicalism, the interpretation of the Qur'an, the influence of the internet on religion, and concerns about Muslim migration. The guest shares his personal experience of converting to Christianity and how he came to question the teachings of Islam. The conversation also addresses the importance of religious education and the need for open dialogue about these beliefs.

Check fraud is increasing, they take longer to settle, and they cost more in supplies and manpower.  All great reasons to convert your check payment vendors to ACH payment.  But don't use that as a way to clean your vendor master file, that task needs to be done first.  Here are five do's and one big don't that you need to think about before you get started.  Keep listening. Check out my website www.debrarrichardson.com if you need help implementing authentication techniques, internal controls, and best practices to prevent fraudulent payments, regulatory fines or bad vendor data. Check out the Vendor Process Training Center for 116+ hours of weekly live and on-demand training for the Vendor team. Links mentioned in the podcast + other helpful resources:    Digital Product:  Vendor Banking Form Template  On-Demand Webinar:  8 Steps to Clean Your Vendor Master File Customized Vendor Validations Session: https://debrarrichardson.com/vendor-validation-sessionVendor Process Training Center - https://training.debrarrichardson.comCustomized Fraud Training:  https://training.debrarrichardson.com/customized-fraud-training Free Live and On-Demand Webinars: https://training.debrarrichardson.com/webinarsVendor Master File Clean-Up:  https://www.debrarrichardson.com/cleanupYouTube Channel:  https://www.youtube.com/channel/UCqeoffeQu3pSXMV8fUIGNiw More Podcasts/Blogs/Webinars www.debrarrichardson.comMore ideas?  Email me at debra@debrarrichardson.com Music Credit:  www.purple-planet.com

This episode is brought to you by Raw Beverage Trading - Your hospitality supply chain partner. Connect at sale@rawcoffee.ae••••••••••••••••••••••••••••••••This is the 4th of a five-part series on the Map It Forward Middle East Podcast, with 25-year coffee industry veteran Isabela Raposeiras from Coffee Lab in Brazil.This series first aired on the Map It Forward Global Podcast in June 2025.In this series, Lee and Isabela explore the lesser-discussed aspects of Brazil as a coffee-producing country.The 5 episodes in this series are:1. Misconceptions About Brazil's Coffee Industry - https://youtu.be/NAn14_81A1E2. Brazil's Specialty Coffee Market - https://youtu.be/Hfy24ikMnlM3. The Role Of Specialty Coffee In Brazil - https://youtu.be/Ph4IiAV30LM4. Converting Brazilians to Specialty Coffee Drinkers - https://youtu.be/CowcRniNhUQ5. The Sins of the Past for Brazilian Coffee - https://youtu.be/WsMz_n7-2XUIn this episode of the podcast, Lee and Isabela discuss the current state and future of the Brazilian coffee market.They explore topics like the health benefits of coffee, the need for increased investment in Brazil's coffee industry, the challenges in converting Brazilian consumers to specialty coffee, and the impact of Brazil's taxing policies on coffee businesses. Isabela also shares her insights into how associations like the SCA can better support the industry and the critical need for coffee education. Additionally, the episode covers the importance of setting clear quality standards and the broader implications for the global coffee supply chain. Don't miss this insightful conversation that touches on everything from business strategy to the social impacts of coffee production.Connect with Isabela Raposeiras and Coffee Lab here:https://www.linkedin.com/in/isabela-raposeiras-coffee-lab/https://www.instagram.com/coffeelab_br/••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

In this week's episode I cover the full sales pipeline and why most coaches are only focusing on the last step.If you're frustrated with no-shows, low-quality leads, or people jumping on sales calls and not converting. This episode will change how you think. Sales doesn't start when the call begins it starts with your content, your engagement, your lead magnets, and your DMs.

Send us a textAfraid to show your prices? You're not alone—but that fear might be costing you big time. In this eye-opening episode, we dive into a startling statistic: fitness studios with transparent pricing communication see 23% higher revenue than those playing hide-and-seek with their rates.Many boutique studio owners believe concealing higher prices until the sales conversation is strategic. The reality? This approach attracts price-sensitive leads who become shocked during consultations and leave quickly if they do join. We break down the critical difference between volume-based pricing (think big box gyms broadcasting their $10/month deals) and value-based models that boutique studios should embrace. The goal isn't getting the most leads—it's attracting the right ones who stay for years.Your pricing communication extends far beyond what you say. We explore how your visual branding, website, marketing materials, and even studio environment must align with your pricing strategy. One client came to us confused about getting "crappy leads" while charging premium rates—because their brand looked like the "McDonald's of fitness." The solution isn't complicated pricing sheets with endless options but thoughtfully simplified structures that communicate value and build trust. We share practical strategies for using "starting at" pricing to provide transparency while protecting your competitive advantage.Ready to stop fearing your own prices and start attracting clients who value what you offer? Subscribe to the Fit to Grit cast as we continue exploring strategies to help fitness businesses scale from foundational to advanced growth. Your pricing isn't just numbers—it's a powerful communication tool that either attracts or repels your ideal clients.Support the showSubscribe to our Newsletter: https://creatitive.com/fit-to-grit-cast/

It's a dangerous time to be uninformed as a UK property investorThere's the imminent advent of the Renters' Rights Act.The much mooted changes to EPC regulations, Not to mention the mounting speculation over the need for large tax rises to cover the multibillion-pound shortfall in public finances. So where does this all leave you as a UK property investor. This episode will help you decide as I talk to Graham Kinnear.In a career spanning four decades, Graham has turned his hand to most sectors of the industry.Among other things, he's an Associate of the Royal Institution of Chartered Surveyors, a Chartered Building Engineer, Chartered Construction Manager and an expert in anything and everything to do with Party Walls.He undertakes Building surveys, fire risk assessments property dispute resolution and energy surveys. And of course , he's a property investor.During the episode, we discuss:·       Current Market Conditions·       Landlord Profitability Challenges·       Impact of Pending Legislation·       HMO (House in Multiple Occupation) Trends·       Supply & Demand Paradox·       Concerns About EPC Upgrades·       Skepticism Over Government Targets·       Investment Strategies for Expats·       Creative Deal Sourcing·       Long-Term Property OutlookI'd Like Help With Setting My GoalsLeave a reviewJoin our WhatsApp  group / access  37 Question Due Diligence Checklist / 23 Step Guide to Buying Property at AuctionInstagramExclusive Property Engine discounts (Code: EXPAT)Starter package: 30 day trialPro package  30 day trial, then 3 months 1/2 price, Ultimate package, 1/2 price 3 monthsKeywordsUK property podcast, Expat Property Story podcast, UK property investment podcast, British property market podcast, UK housing market podcast, UK buy to let podcast, Remote investing in UK property, Property investment for expats, UK buy-to-let advice podcast, HMO property investing UK, UK property market trends, UK rental property podcast, Expat landlord guidance UK, UK property expert interviews, UK property investor tips, UK Renters Rights Act, UK EPC regulation changes, UK property tax changes podcast, Clause 24 property implications, Stamp duty advice UK, UK HMO market trends, Single let property UK, UK property cashflow strategies, UK property portfolio advice, UK property cycle, Investing in Kent property, Norfolk buy-to-let market, County Durham property market UK, Property as retirement income UK, UK pension alternatives property, UK property yields, High yield property UK, UK property planning permission delays, Converting commercial to residential UK, Creative property investing UK, Buy to let creative strategies UK

OUR FAMILY MUSIC ACADEMY: Affordable and effective online weekly music lessons designed for families. https://www.voetbergmusicacademy.comBack to School Sale - Use coupon code: BACKTOSCHOOL2025 for 20% off your first month's subscription (available for the first 200 students).-Join us on Substack - https://substack.com/@elishaandkatievoetbergThis is a newsletter and deeply personal space for us to share family life, homeschooling, and music with you all. We have been writing on Instagram and email for years, but ever since leaving social media behind with our smart phones a few years ago, we have been looking for another space to connect in a meaningful way.

Launching is more than just a sales tactic; it's about building excitement and connection.If the word "launch" makes you feel a bit queasy, you're not alone. Many of us think launching is outdated or just plain exhausting. But here's the truth: if you've got something to offer, you're already launching. It's not just about hype; it's about creating desire and momentum.In this episode, I sit down with the incredible Rachel Spencer, The Launch Queen herself. Rachel's been mastering the art of launching for nearly a decade, and she's here to share her journey from small-town beginnings to becoming a powerhouse in New York City. We dive into the highs and lows of launching, the mindset shifts needed, and how to find a launch style that feels right for you.Rachel's story is one of resilience and transformation. From battling personal challenges to becoming a sought-after business coach, her journey is a proof of the power of staying true to oneself. Whether you're gearing up for your first launch or looking to refine your strategy, this episode is packed with insights and strategies that will change how you think about launching.Tune in now and let's get launching!

Coming at you with another Content Makeover Series and this one while you might not be training WWE superstars can still definitely apply to you! We'll be breaking down the coach that got Stone Cold Steve Austin ready in his late 50's and if you coach an older population, these tips will help you stand out and get their attention.   Time Stamps:   (0:45) Stone Cold Steve Austin's Coach (1:21) The Instagram Bio (3:00) Content Strategy (6:25) DM Me AI Offer ----------

You're creating content.You're growing your audience.You're launching harder than ever.And still… the sales feel like they don't match the effort.You're not imagining it.In this episode, I'm breaking down the invisible gap most business owners are missing — the piece underneath the marketing, content, and launches that's costing you predictable, scalable, high-quality sales.I'm not talking funnels. Not more ads. Not more posts.This is about what to do once the marketing is working... and how to stop watching leads slip through the cracks.I'll show you:Why today's buyers are more private and less responsive than everThe 3-part system I use to work less, sell more, and never chase leadsHow to spot buyer behaviors you're probably missing right nowWhy marketing alone will never close your sales in 2025This is how we make every piece of visibility actually lead to revenue.You're about to see exactly what's missing — and what to install to fix it.Let's talk sales.The Sales Shift Workshop: What Actually Works to Find & Convert Real High Quality Buyers in 2025This is a free, high-level training designed specifically for business owners who want:More consistency (without relying on full launches or funnels)Higher-quality leads (without more content)A daily system that makes sales feel easier and more in-flowWhether you're scaling up or still deep in delivery, this will help you create a system that supports both.

Send us a textLet's be honest… writing ad copy that actually converts? It's one of those things no one really teaches you — and winging it on Meta Ads gets expensive real quick.This week on Marketing Espresso, I'm joined by the amazing Evelina - copywriter and email strategist for brands like Amazon, Luna & Sun, and a bunch of others you probably get emails from without even realising.We're diving into the juicy stuff:What makes ad copy different from your everyday postsHow to write hooks that actually stop the scroll And why your ad's only job is to get the click, not sell the whole storyEvelina shares how she helps brands find the actual words their audience is using (think: Reddit rabbit holes and review deep dives), so the copy speaks human, not fluff.You'll walk away with:A clear understanding of what separates ad copy from everything elseThe power of a strong hook and how to write oneHow to avoid clickbait while still grabbing attentionThe role of your landing page in converting cold trafficTips on what to test with video vs still imagesIt's an episode packed with insights and practical steps. If you're currently running ads - or thinking about starting - this is one to pop on your walk or listen to with a notebook handy.Let me know what you think, and as always, feel free to reach out with your questions.About EvelinaEvelina Kaganovitch is a copywriter and email strategist who blends creative flair with proven frameworks to write high-performing campaigns for brands around the world. With roots in the USSR, Germany, and Australia - and a lifelong obsession with Vogue covers and storytelling, she's turned her childhood love of fashion and words into a global copy career.She's written for 50+ fashion and lifestyle brands, from Amazon and SumUp to indie labels like Luna&Sun, helping them turn their brand voice into magnetic, personality-packed copy. Evelina's background spans fashion design, UX, and digital marketing, and her work consistently outperforms industry benchmarks (with 64% open rates, 5% CTRs), and a whole lot of weird 3 a.m. ideas that actually work.Now raising a daughter while running her business on her terms, Evelina's known for making complex marketing strategies feel simple, fun, and wildly effective. CONTACT DETAILS & LINKSWebsite: www.evelinakreative.com LinkedIn: https://www.linkedin.com/in/evelinakreative/ Instagram: @evelinakreativeDOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/Instagram @bec_chappellLinkedIn – Bec Chappell If you're ready to work together, I'm ready to work with you and your team.How to work with me:1. Marketing foundations and strategy consultation 2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders3. Book me as a speaker or advisor for your organisation4. Get me on your podcastThis podcast has been produced and edited by Snappystreet Creative

U.S. Attorney General Pam Bondi and Interior Secretary Doug Burgum visited San Francisco this week to see Alcatraz for themselves as the White House assesses whether to turn it back into a federal prison.

We're in thick of race season and there's plenty to discuss on the tech front. The mountain bike world is rubbing their eyes at the sight of a 32-inch-wheeled full suspension. Meanwhile, on the road, it's the Time Trial that continues to tease future tech trends. Join Ronan Mc Laughlin, Dave Rome, and Alex Hunt as they discuss these new sightings.Outside of racing, you'll also hear the geeks talk about a revised scoring system from the helmet test lab of Virginia Tech. Meanwhile, Dave has a PSA closely related to the latest edition of his Threaded workshop series. Plus there's chat about news from DT Swiss, Pinarello, and Lightweight.Members of Escape Collective get access to the popular Ask a Wrench segment at the end of the episode. This week, pro race mechanic Brad Copeland joins Dave Rome in answering questions related to narrowing down choices in buying a gravel wheelset, how to go about converting a certain suspension fork for use with dropbars, and whether there's a difference between Shimano GRX and Ultegra brakes.Time stamps:2:00 - BMC's big wheel testing13:40 - Tour Time Trial tech23:40 - Virginia Tech updates its helmet star ratings32:00 - a PSA that every part is safety critical41:00 - Lightweight's big update47:40 - Pinarello's new gravel bikes49:20 - DT Swiss' stop ride notice52:30 - Alex's new bike day53:30 - Ask a Wrench with Brad Copeland (member only)54:45 - Thoughts on upgrading gravel bike wheels1:10:00 - Converting a MTB to dropbar with a remote lockout suspension1:20:00 - Shimano Ultegra versus GRX brakes

Subscribe now to get more insights delivered to your inbox from today's most innovative business leaders and marketing pioneers who are redefining how companies grow in the digital age.Bill Macaitis shares his expertise on Product-Led Growth (PLG), revealing insights from his time as CMO at Slack, Zendesk, and SVP of Marketing at Salesforce where he helped drive remarkable growth through customer-centric strategies.• PLG is about recognizing that people spend more time in products and infusing marketing, sales, and support directly into the product experience• Enterprise software often fails because it prioritizes features over usability, while successful PLG focuses on making products beautifully simple• Freemium models can transform free users into powerful marketing assets—at Slack, Bill saw 10 million free users as an extension of his marketing team• Teams need shared metrics beyond traditional funnel metrics to prevent "warfare" between sales and marketing departments• AI is transforming go-to-market strategies through personalization at scale, enabling outcome-based pricing, and lowering barriers for new businesses• Google faces a classic innovator's dilemma by clinging to search-based revenue while competitors deliver direct answers through AI• Successful PLG implementation requires company-wide commitment rather than just assigning a small "tiger team"Visit SaasCMOPro.com to access Bill's free educational content about product-led growth, freemium models, and modern B2B marketing strategies.When Bill Macaitis talks about product-led growth, he speaks from experience—not theory. As the marketing mastermind behind Slack's explosive expansion, Zendesk's IPO journey, and Salesforce's growth engine, Bill's insights cut through the noise of business buzzwords to reveal what actually works in today's tech ecosystem.Bill dismantles conventional wisdom about enterprise software sales, arguing that, "Most enterprise products suck. They're really hard to use."Bill makes a compelling case for freemium models, challenging the widespread fear of giving away products for free. At Slack, he viewed their 10 million free users not as lost revenue but as "a 10 million strong marketing team" who organically spread the word. The show also addresses the AI revolution reshaping marketing. From enabling personalized engagement at scale to facilitating outcome-based pricing models, AI is lowering barriers to entry for new businesses while forcing established companies to adapt. His assessment of Google's apparent reluctance to fully embrace AI answers ("a classic innovator's dilemma") serves as a powerful warning about the dangers of clinging to outdated business models.Whether you're a CMO wrestling with attribution models, a founder contemplating your first go-to-market strategy, or a business leader navigating technological disruption, Bill's insights will reshape how you think about growth in today's rapidly evolving landscape. Bill Macaitis: https://www.linkedin.com/in/bmacaitis/Bill's was the CMO and CRO at Slack Before that, he was the CMO at Zendesk, guiding them through the through their IPO, and Bill served as SVP of Marketing at Salesforce.Website: https://www.position2.com/podcast/Rajiv Parikh: https://www.linkedin.com/in/rajivparikh/Sandeep Parikh: https://www.instagram.com/sandeepparikh/Email us with any feedback for the show: spark@position2.com

If your Instagram Reels, TikTok Videos are getting views, and your emails are getting opened but NO SALES à this episode is your quick fix it guide.  I'm breaking down exactly why your content isn't converting to clients or cash right, and exactly what you need to do to get cash and clients flowing into your business.   You'll learn:  * The hidden reason your sales dried up (hint: it's not*your price)  * The 3 essential types of content you must post before people will buy  * Why using pre-2022 selling strategies is killing your conversions  * How to audit your customer journey in 20 minutes for instant clarity    RESOURCES & LINKS MENTIONED:  Summer Applications NOW OPEN for my Exclusive Two-Month Private Business Coaching Program APPLY HERE  (ENDING SOON) Wealth Walkers One Time Only Special Offer > Get 55% OFF my landmark Money Manifestation self-guided program, Make More, Work Less! Projectmewithtiffany.com/SpecialOffer  The ProjectME Posse Group Business Coaching Membership: Go from $0-15K/month online. There are a handful of new membership spots left!  CLICK HERE  Download the companion guided wealth journal for this series: Projectmewithtiffany.com/Wealthy. First 1111 people get a FREE printable copy!  Connect with Tiff:  Tiffany on Instagram @projectme_with_tiffany   Tiffany on TikTok @projectme_with_tiffany  Tiffany on YouTube: ProjectME TV  Tiffany's FREE Abundance Email Community: JOIN HERE > The Secret Posse  

Not getting the conversions you want with your content and your Instagram account? This episode is for you! I'm going to breakdown one of our client's Instagram's inside of IFCA and explain the need for clarity, social proof, and why you need to speak directly to a specific type of individual.   Time Stamps:   (0:30) Instagram Audit For One of Our Clients (1:18) Breaking Down The Bio (3:07) Clarity With Your Bio (5:08) Pin Posts Strategy (7:55) Content Angles (10:07) DM Me “AI Offer” ----------

Show notes at pharmacyjoe.com/episode1044. In this episode, I'll discuss converting inpatients from insulin glargine 300 units/mL to insulin detemir 100 units/mL without causing hypoglycemia. The post 1044: Converting inpatients from insulin glargine 300 units/mL to insulin detemir 100 units/mL without causing hypoglycemia appeared first on Pharmacy Joe.

Forget everything you know about transformation books. Angel and Rocio cracked the code on why traditional self-help fails—and created something completely different. Their novel "The Orchid" uses storytelling to slip past your mental defenses and deliver profound change through the back door. What you'll discover: The Hollywood secret to making transformation stick (it's not what you think) Why entertainment beats coaching for creating lasting change How six women's stories unlock your own hidden potential The mirror technique that turns you into your own best advocate Why being "a little crazy" in business pays off big This isn't another cookie-cutter approach. It's a movement that's already gone global, with readers from 18 to 80 saying the same thing: "I couldn't put it down." Ready to stop fighting your growth and start enjoying it?   Join The Live Well Earn Well Mastermind™ Today: https://livewellearnwellmastermind.com/    Let's hop on a quick Zoom call so I can focus on your business and offer my help: https://zoom.us/meeting/register/tJ0tdO2urTooHNLQuGo9wdTbJHJcjXoghF8N#/registration    Oh yeah, and please join free Facebook community here: Heartrepreneurs.com   Want More!? Subscribe to this podcast on your favorite podcast platform… Apple: https://podcasts.apple.com/us/podcast/live-well-earn-well-for-coaches-consultants/id1585895518  Spotify: https://open.spotify.com/show/5OjsOxN7MqwKio4Ae6vSMQ  Or anywhere else podcasts are found!    Watch all the episodes and more to gain more insight on YouTube: https://www.youtube.com/@coachterri/videos

What would I do if I only had $1,000 to start or completely rebuild my photography business. In this episode, I break down exactly where I'd spend every dollar to create a high-converting, sales-driven photography brand that books clients and grows fast!Whether you're just starting out or looking to reset your strategy, I'm sharing the tools, investments, and mindset shifts that will give you the biggest ROI (without wasting time or money on fluff).If you're ready to stop guessing and start building a business that actually books, this episode is your blueprint.

You are in for a treat as we discuss current trends in the coaching industry in today's episode. You'll learn strategies for stepping up and standing out in a highly competitive market. Join us to hear practical insights from today's expert guest!Joanna Lott is a business coach who helps qualified coaches attract clients with honesty, not hype. As the host of the Women in the Coaching Arena podcast, a top 2% globally-ranked show, she provides practical strategies to help coaches grow thriving, sustainable businesses. With a track record of successfully selling executive and career coaching services to organizations and individuals, Joanna has supported hundreds of coaches in building profitable, integrity-driven businesses through strategic marketing. She is the co-founder of the One Stop Coach Shop, which offers instant access to templates, tools, and resources specifically designed for coaches. As an ICF Associate Certified Coach holding an ILM Level 7 Certificate in Executive Coaching and Mentoring, Joanna brings a wealth of practical experience and professional expertise to her work. Show Highlights:The return of in-person coaching, even as a hybrid model of connection, is impactful.Your marketing should show who you are and attract YOUR kind of people.Leverage opportunities (like a podcast) to stand out and bring value. Joanna's tips for standing out in a competitive coaching environment: use “bots” and tools, differentiate yourself with a catchphrase, run immersive workshops, be authentic, and be different“Coaching with purpose” means finding a mission or social justice issue that people want to get behind with you. (Figure out your mission by asking, “What makes me angry?”)Shine your light by unapologetically claiming your space!Joanna's advice to young coaches who fear the hatersKey takeaways from Joanna: “You'll gain so much by going on a visibility mission as far as learning your own voice, building your confidence, and gaining self-esteem. There is so much to gain in the biggest personal growth journey of your life.”Resources:Connect with Joanna Lott:Website, Women in the Coaching Arena podcast, The 2025 Coaches Planner, LinkedIn, and FacebookBook mentioned in this episode: The Art of Gathering by Priya ParkerConnect with Meg:ENROLLING NOW FOR THE FALL MENTOR PROGRAM beginning in August. Click here for more information and sign up now! Explore the STaR Coach Community and see what's available there for you!Visit the STaR Coach Show YouTube Channel! Subscribe today! Join our live show taping on the 3rd Thursday of every...

Want higher conversions from your web-to-app campaigns?In this episode, we break down the exact structure of high-converting web paywalls that are crushing it with high conversion rates.Join Steve P. Young and Igor Lyubimov, CEO of web2wave, as they dissect the anatomy of winning paywalls—what works on web vs. mobile, how to build psychological trust, and why personalized, long-form paywalls outperform app-native ones.You'll learn:✅ Why web paywalls convert up to 3x more than mobile ones✅ The 14-block structure of a perfect web-to-app paywall✅ How to personalize offers based on quiz responses✅ Why timers, huge discounts, and upsells dramatically boost LTV✅ Real-world examples from top apps like BetterMeIf you're running Meta ads, looking to improve ROAS, or just want to scale without relying solely on the app stores, this deep dive is a must-watch.All you need to build your web2app funnel:https://www.web2wave.com/ Contact with Igor: https://www.linkedin.com/in/igorlyu/ Work with us: https://www.appmasters.comIndie App Santa: https://www.indieappsanta.comGet training, coaching, and community: ⁠https://appmastersacademy.com/*********************************************SPONSORSYou ever work with a tool where the support feels like...a ghost town? Yeah, not AppsFlyer.Their support team is massive — like 5x bigger than the industry average. They're global, 24/7, and actually helpful!If you're scaling your app and don't want to be left hanging, check out AppsFlyer dot com or book a demo by clicking this https://tinyurl.com/AppsFlyerAM*********************************************Have an idea for a mobile app, but don't know how to code?Dreams Into Apps is a mobile app accelerator for non-technical entrepreneurs who want to launch their app—without hiring developers.You'll work step-by-step with expert app builders to turn your idea into a real revenue generating product using AI and No-Code. No coding experience required.And here's the best part—100% of apps launched through the program generate revenue within 7 days.Stop dreaming about your idea. Build it yourself!Check out:ambitiouslabs.io.*********************************************Follow us:YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠*********************************************

Are you posting pretty pictures on social media but still not seeing travel bookings roll in? In this episode, we're pulling back the curtain on what it really takes to create content that converts followers into paying clients. Spoiler: it's not about being perfect—it's about being strategic. You'll learn: ✅ Why random content isn't enough to build trust or generate leads ✅ The must-have elements of a high-converting post ✅ The 3 types of posts that drive the most engagement (and when to use them) ✅ How to use storytelling to sell without sounding salesy ✅ Tips for balancing inspirational content with sales-focused messaging ✅ My favorite ways to repurpose one post across multiple platforms ✅ Why showing up consistently matters more than having perfect graphics ✅ A simple action step to try today ✅ How using a content calendar can make posting feel effortless If you're ready to stop guessing and start posting with purpose, this episode is your roadmap!

Send us a textTerry M Brown shares how her 3,102-mile journey across America on a tandem bicycle transformed her life and taught her powerful lessons about resilience, presence, and embracing challenges. From escaping an abusive relationship to finding new purpose as an author, her story demonstrates how stepping outside your comfort zone can reveal strengths you never knew you had.• Riding from Oregon to Washington DC on a tandem bicycle with her husband• Overcoming physical and emotional challenges throughout the journey• Learning to "never quit on a bad day" after pushing through difficult conditions• Finding the courage to "do hard things" even when faced with seemingly insurmountable challenges• Accepting that life's journey is rarely a straight line but rather a "tandem journey" filled with unexpected turns• Struggling with and learning to appreciate the importance of staying present• Discovering that success doesn't come from becoming someone else but from uncovering strengths already within• Applying these life lessons beyond the bicycle journey to other challenges like grief and personal growth• Converting the experience into "10 Little Rules for a Blissful-Butted Adventure" with guided journaling questions• Finding healing and purpose through adventure after escaping a 14-year abusive relationshipIf there's something big and bold you've been wanting to do, start taking steps toward it today. Don't keep your dreams on a bucket list—turn them into action plans and begin moving in that direction, because you never know what tomorrow will bring.Follow Teri M. Brown atHer websitehttps://www.terimbrown.com/Her Promoted Bookhttps://www.terimbrown.com/10-little-rules-dba.htmlYouTubehttps://www.youtube.com/channel/UCaQ6p-EOSGd1tEeWijQSl9ATwitterhttps://www.facebook.com/TeriMBrownAuthorPinteresthttps://www.pinterest.com/terimbrownauthor/Instagramhttps://www.instagram.com/terimbrown_authorLinkedinhttps://www.linkedin.com/in/TeriMBrown/TikTokhttps://www.tiktok.com/@terimbrown_authorSupport the showFollow your host atYouTube and Rumble for video contenthttps://www.youtube.com/channel/UCUxk1oJBVw-IAZTqChH70aghttps://rumble.com/c/c-4236474Facebook to receive updateshttps://www.facebook.com/EliasEllusion/Twitter (yes, I refuse to call it X)https://x.com/politicallyht LinkedIn https://www.linkedin.com/in/eliasmarty/

Taylor sits down with Nico, a former tech sales executive turned short-term rental entrepreneur, to unpack one of the most creative and strategic STR journeys we've heard.Nico shares how he:Went from selling software to CFOs of billion-dollar tech companies to flipping homes in AustinUsed STRs to offset a major tax bill after a liquidity event—and never looked backBought and converted a 110-year-old Piggly Wiggly grocery store into a cash-flowing Airbnb duplexBuilt a 12-unit portfolio, including midterm arbitrage units for corporate travelersLaunched Live in Luxury, a white-glove service for high-earning W2 professionalsPartnered with data-driven operators to scale his business and serve busy investorsLeveraged cost segregation and depreciation to legally eliminate his tax burdenIf you're looking for ways to optimize your tax strategy, generate consistent cash flow, and invest in memorable, high-performing STRs, this episode is packed with insight. Learn more: LiveInLuxury.co___Episode Sponsored By:STR SearchSTR Search is the industry leading property finder service. They've helped investors acquire over 215 profitable STRs across the US. If you'd like the data professionals to help you find your next STR, reach out to STRsearch.com

Sign up for the Podcast Ecosystem Masterclass - Live with Jen!Just because you're consistent doesn't mean your podcast is working.If your show isn't bringing in leads, building real trust, or supporting your offers, it's not a content problem. It's an ecosystem problem.In this episode, I'm breaking down the real reason most podcasts stall, fade, or flop - and the 5-part ecosystem you need to make sure yours doesn't.This isn't about adding more episodes. It's about building a strategy that finally makes your voice work with your business, not against your bandwidth.✏️Grab your writing gear! This episode will get you thinking differently and taking action right now.

In this episode, the team dives into one of the most critical (and overlooked) elements of LinkedIn success: your existing connections. Learn how to turn dormant first-degree connections into meaningful conversations that drive business growth. From optimizing your profile to positioning it as a powerful resource—not just a résumé—you'll hear actionable tips on how to spark curiosity, deliver value, and create authentic engagement that leads to opportunity.

If your marketing messaging is underselling your brilliance, frankly I am mad at you and this episode is your intervention.IN THIS EPISODE, WE GET INTO: Why your offer might be the best kept secret—and how that's quietly ruining your biz The truth about selling without needing people to “experience you” first A real story about my content repurposing specialist (yes, she knows I'm telling it

In this episode, we break down the real reasons why your videos might be falling flat, and what truly makes video marketing work. Drawing from insights across hundreds of brand launches, we dive into the psychology behind high-performing video content: from the power of clarity, emotion, and repetition to the role of authenticity in messaging. You'll also learn how to craft videos that not only grab attention but also drive conversions across channels. Tune in now to start creating videos that sell.In today's episode of the Harvest Growth Podcast, we'll cover:Why video marketing has become non-negotiable for product-based businessesThe psychology behind video's effectiveness and how it taps into human decision-makingHow adding video to landing pages can boost conversions by up to 86%How to repurpose long-form content across multiple channels for maximum ROIAnd so much more!Want the complete roadmap to launching and scaling your products? Grab the full book in hardcover or Kindle on Amazon or get your free digital copy at PerfectLaunch.com.To be a guest on our next podcast, contact us today! Do you have a brand that you'd like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands totaling over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today! 

Stories aren't just for kids. They're your secret weapon for capturing and keeping attention, being unforgettable, and connecting with anyone you want to influence.Most adults don't realize how powerful storytelling is for learning and selling. Whether you're a speaker, coach, or looking to stand out in your niche, crafting a strong story helps listeners remember you long after you step off the stage. Your words can literally spark different parts of the brain, allowing people to feel, imagine, and act on what you share.Just like a movie, a good story lights up the senses, creates trust, and moves people to action. This is the fastest route to filling your calendar and building your brand.Here's what you'll learn:How and why stories make your message stick, so that your audience remembers and refers youSimple ways to make your introductions memorable, so you're seen as relatable and interesting right from the startHow to trigger emotions and senses in your listeners, so they feel as if they're part of your story (making them more likely to say yes to you)The neuroscience behind storytelling, and how to use facts and feelings to create a deeper impactWant your audience hanging on your every word? Tell stories.***Join IN Demand, the Membership at: https://SpeakAndStandOut.com/IND***Sign up for your own FREE Speaker Breakthrough Session at: https://SpeakAndStandOut.com/SBS *****Join the next Speaker Circle Community Call at https://SpeakAndStandOut.com/Speaker-Circle *****Grab your FREE copy of the Be In Demand Listener Guide at https://SpeakAndStandOut.com/Guide *****

We're done with unaligned clients. But does your messaging match your evolution?Join Master the Game

Now on Spotify Video! Are your sales funnels silently killing your conversions? Hala Taha was thriving on LinkedIn. Her courses were selling out, and each launch generated more revenue than the last. Then sales suddenly dropped. She spent $30,000 on ads trying to fix it but got nothing in return. That's when she realized her sales funnel was broken. In this episode, Hala shares the exact system she used to rebuild her funnel, scale her business, and turn cold leads into loyal customers. She also reveals how Teachable helps entrepreneurs streamline their sales process and drive consistent growth. In this episode, Hala will discuss:  (00:00) Introduction (01:40) Her Journey to Sales Funnel Mastery (07:03) Understanding the Core Sales Funnel Stages (14:48) Why Email is Digital Gold for Your Business (19:23) Creating Effective Lead Magnets with Teachable (23:32) The Three Keys to Slay Your Messaging While Selling (39:28) Buyer Psychology and the Power of Value-Selling (53:19) How to Sell Irresistible Offers That Convert (1:00:07) How Teachable's AI Simplifies Course Creation (1:05:45) Optimizing Your Funnel for Business Growth (1:25:39) Upsell Smartly: Sales Strategies to Retain Customers Hala Taha is the host of Young and Profiting, a top 10 business and entrepreneurship podcast on Apple and Spotify. She's the founder and CEO of YAP Media, an award-winning social media and podcast agency, as well as the YAP Media Network, where she helps renowned podcasters like Jenna Kutcher, Neil Patel, and Russell Brunson grow and monetize their shows. With her business on track to hit eight figures in 2025, Hala stands out as a leading creator-entrepreneur. Sponsored By: Shopify - Start your $1/month trial at Shopify.com/profiting. Indeed - Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/PROFITING OpenPhone - Get 20% off your first 6 months at OpenPhone.com/profiting. Airbnb - Find a co-host at airbnb.com/host Boulevard - Get 10% off your first year at joinblvd.com/profiting when you book a demo   Resources Mentioned: Get Teachable Builder Plan FREE for 1 Month: youngandprofiting.co/teachable Download This Presentation: yapmedia.com/sales  Active Deals - youngandprofiting.com/deals  Key YAP Links Reviews - ratethispodcast.com/yap Youtube - youtube.com/c/YoungandProfiting LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ Social + Podcast Services: yapmedia.com Transcripts - youngandprofiting.com/episodes-new  Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Startup, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, Online Selling, Economics, E-commerce, Ecommerce, Negotiation, Prospecting, Persuasion, Inbound, Account Management, Scale, Sales Podcast

John Bartholomeo, one of Two-Brain's Top 10 leaders, added $15,000 in monthly revenue through annual planning and smart gamification of challenges at Mohawk Valley Wellness.Today on “Run a Profitable Gym,” he shares how his gym uses simple, repeatable systems to run revenue-generating nutrition challenges and events that clients love.These events aren't last-minute attempts to fill revenue gaps. They're part of a clearly defined annual plan that's created each year in collaboration with a mentor to drive engagement, retention and profitability.John reveals how he turns nutrition into a competitive game, using streaks and point systems to boost client results, consistency and fun. He also explains how challenges help onboard new clients and support long-term retention.You don't have to reinvent the wheel to bring in more revenue. Tune in to find out how predictable planning and mentorship can improve your gym's bottom line.LinksGym Owners UnitedBook a Call  1:08 - $15K per month in additional revenue3:44 - Planning events and challenges6:60 - Gamifying nutrition challenges15:47 - Converting to ongoing programs18:51 - Where mentorship fits in

In this episode, Mark Lee is joined by ERM colleagues Mathias Lelievre, Linden Edgell and Andrew Probert to unpack their key takeaways from London Climate Action Week (LCAW) 2025. Together, they reflect on evolving business approaches to sustainability quantification and implementation, and explore how climate strategy is adapting during current global geopolitical and economic uncertainty.Their conversation covers:Climate strategy in a shifting business environmentShifting from broad goals to measurable actionsPeople-centred transition and global-local balanceRelated links:Volatility to value creation: Five key takeaways from London Climate Action Week 2025 Navigating change: Delivering sustainability value in a volatile world

On today's episode, Luis teaches how our processed food cravings can be a compass towards whole food options.Luis gives clear step-by-step conversion choices which can help support our unmet nutrition needs, and discusses how to relate to our unmet relational and emotional needs that may arise when we stop repressing them with food.You can read more about, and register for, the 6-month Embodied Nutrition group here: https://www.holisticlifenavigation.com/slow-practice-nutrition-group----You can learn more on the website: https://www.holisticlifenavigation.com/ Learn more about the self-led course here: https://www.holisticlifenavigation.com/self-led-new Join the waitlist to pre-order Luis' book here: https://www.holisticlifenavigation.com/the-book You can follow Luis on Instagram @holistic.life.navigationQuestions? You can email us at info@holisticlifenavigation.com

A new MP3 sermon from Alpha and Omega Ministries is now available on SermonAudio with the following details: Title: Another David Allen Book, Converting Franco, There Is No Idolatry Subtitle: The Dividing Line 2025 Speaker: Dr. James White Broadcaster: Alpha and Omega Ministries Event: Podcast Date: 6/30/2025 Length: 62 min.

Basically three topics today, first, a few comments on the announcement just this morning that David Allen is putting out a book this Friday with the title, Liberating Romans from Reformed Captivity. Yes, that's the actual title. Then we looked at Wesley Todd thinking it would be better to have a Catholic fascist system of government because then you could convert them, which sort of means you don't know much about history. And finally we listened briefly to the logical outcome of the Orthodox "we are worshipping through the icon" argument, that being, there is no such thing as idolatry. The next program, on Thursday, should be coming from the mobile command center, though I do not actually pull out till Saturday.

Welcome to Friday Coaching Clinic Episodes. These are LIVE coaching session snippets where you have the opportunity to learn as both client and coach. I encourage you to think about how you might coach through this topic as a coach or how this situation may support you as a client. A reminder about these episodes: This snippet is just one way of coaching through this topic. Each coach has their own unique voice, personality and confidence to best support their clients and I invite you to find yours.  This week: When Your Email List Stops Converting (The Real Reasons Why)

Listener Q&A where Andy talks about: A short explanation of bonds and "the bond market" ( 2:48 )Are actively managed bond funds better than passive bond funds ( 21:53 )What are the pros and cons of making all of the year's estimated tax payments in the first quarter ( 30:30 )Why insurers don't offer a long term care product with a 2-3 years elimination period or deductible to cover just LTC needs beyond a few years ( 34:07 )His thoughts on getting retirement income from dividends, Treasury interest and municipal bond interest ( 37:20 )Are there any advisors who specialize in working with couples where only one couple is involved in the household finances ( 42:47 )Are there any disadvantages to converting ALL pre-tax account balances to Roth ( 46:20 )Is disability income considered "earned income" and eligible to make IRA or Roth IRA contributions ( 55:30 )To send Andy questions to be addressed on future Q&A episodes, email andy@andypanko.comMy company newsletter - Retirement Planning InsightsFacebook group - Retirement Planning Education (formerly Taxes in Retirement)YouTube channel - Retirement Planning Education (formerly Retirement Planning Demystified)Retirement Planning Education website - www.RetirementPlanningEducation.com

Staying vigilant this summer. Minnesota Democratic Rep. Melissa Hortman's home was broken into just days after the deadly attack. Charlie suggests converting a large lump of cash into gold bars. See omnystudio.com/listener for privacy information.

Staying vigilant this summer. Minnesota Democratic Rep. Melissa Hortman's home was broken into just days after the deadly attack. Charlie suggests converting a large lump of cash into gold bars.

ABOUT THIS EPISODE: In this Summer Show Flip episode, I'm thrilled to bring you a powerful conversation I had with Teresa Heath-Wareing on her podcast Your Dream Business. We dive deep into the two most essential elements for online business success—messaging and audience—and how getting these wrong can stall your growth no matter how great your strategy is. I share what's working in my business right now, how the online space has evolved, and why it's more important than ever to lead with clarity, specificity, and true connection. I also walk through how I use low-ticket, high-value offers to attract premium clients without relying on freebies or over-delivering. We talk visibility strategies, narrowing your niche, and how to confidently own your expertise in a crowded space. If you're tired of creating content that doesn't convert and ready to simplify your business for scalable growth, this episode is a must-listen! Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want!  KEY POINTS: 00:33 Welcome to the Summer Show Flip Series 01:59 The Importance of Messaging and Audience 08:54 The Evolution of the Online Business Industry 12:31 Challenges and Misconceptions in Online Coaching 20:09 The Importance of Specialization and Authenticity 25:59 Client Success Stories 27:56 Personal Financial Struggles and Growth 28:51 Mindset Work and Market Focus 30:30 Specialization and Visibility 31:54 Client Journey and Ideal Client 38:02 Creating High-Value Low-Cost Offers 50:42 Using Ads to Amplify Success 52:18 Conclusion and Final Thoughts   QUOTABLES: “ Marketing is not saying a thousand different things once it's saying one thing a thousand times. And that is really what allows sustainability and that is what allows growth.” - Julie Solomon  “One of the things I'm a big advocate about is don't try and give them 500 ways to do something. If there's three really good ways, just give them those three really good ways. Like I don't need a list of 25 different things to give me one solution. I just need the best thing that you can do and then that'll help me and I can move on.” - Teresa Heath-Wareing GUEST RESOURCES: Listen to Teresa's Your Dream Business Podcast! RESOURCES: [JOIN MY VISIBILITY TRAINING] With just 1 hour a week, my proven content framework will help you refine your messaging and turn your offers into consistent, scalable sales. Click here to get access to my new training! [HIGH LEVEL SUPPORT] Ready to unlock your next level of growth? Applications are now open for my 1:1 VIP sessions and high level coaching opportunities. Click here to apply. [ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence. Follow Julie on Instagram! MUST HAVES THIS MONTH: [GROW YOUR LIST WITH EASE] This all in-in-one platform makes it easy to manage everything from emails to events, and even social. Plus, their AI tools are a game-changer. Try Constant Contact free for 30 days and start growing your email list without tech overwhelm.  [READY TO SELL SOMETHING?] Shopify takes care of the logistics so you can focus on what you do best. Set up shop today for just $1/month!