Podcasts about converting

Listener Q&A where Andy talks about: Whether to use money in a 457b to pay down a mortgage or to pay taxes on Roth conversions ( 7:56 )How Social Security survivor benefits work, and the optimal ages for spouses to each claim their own Social Security ( 18:54 )His thoughts on why the Social Security trust fund hasn't been allowed to invest in equities ( 25:36 )Creating spreadsheets to replace financial planning software, and using it to help your ongoing retirement planning and projections ( 30:40 )His thoughts on whether someone should try to convert ALL of their pre-tax money to Roth ( 36:56 )Transferring/rolling money from an IRA to an HSA (Health Savings Account) ( 46:05 )Whether you have to start Medicare Part A if you start Social Security but are still covered by a spouse's employer's health insurance ( 49:18 )Updating beneficiaries on investment accounts after one of the beneficiaries passes ( 53:17 )His thoughts on whether comparing a portfolio's investment returns to those of the S&P 500 is appropriate, and whether it's okay to hold bonds as investments ( 58:22 )To send Andy questions to be addressed on future Q&A episodes, email andy@andypanko.comAndy's LinkedIn profile: https://www.linkedin.com/in/andypanko/Links in this episode:Tenon Financial's March 2026 newsletter - Gifting, annual gift exclusions, gift taxes and gift tax returns (IRS Form 709)Tenon Financial's March 2024 newsletter - Don't compare your portfolio's returns to those of the S&P 500Tenon Financial monthly newsletter/blog - Retirement Planning InsightsYouTube channel - Retirement Planning Education (formerly Retirement Planning Demystified)Retirement Planning Education website - www.RetirementPlanningEducation.com

In this episode we explore the simple yet profound power of pen and paper with Laura L. Rubin, the founder of AllSwell Creative and author of the transformative new book, The Big Unlock. Journaling is often touted as a "must-have" wellness tool, but it can feel intimidating or even performative for many. We sit down with Laura to demystify the practice and prove that it truly is accessible to everyone—regardless of whether you consider yourself a "writer." This conversation brings together two very different perspectives: Jenn: A lifelong journaler who relies on her notebook as a non-negotiable tool for mental hygiene and clarity. Lori: A self-proclaimed "non-journaler" who represents the skeptics and the overwhelmed who don't know where to start. We also unpack: The Science: Why slowing down to the speed of your own handwriting has a measurable cognitive and emotional impact. Converting the Skeptic: The specific data points Laura shares in corporate boardrooms to change minds about the power of journaling. 4x4x4 Method (you'll have to tune in to find out what that means)! Whether you are a seasoned pro or a curious skeptic, this episode offers a roadmap to finding your own "Big Unlock" through the philosophy of journaling. Laura's Book: The Big Unlock Laura's Website: AllSwell Creative Follow us on Instagram: @every.body.talks @jenngiamo @schully Subscribe to our YouTube channel! Don't forget to subscribe to the podcast for free wherever you're listening. Apple Podcasts Spotify Be sure to leave a 5 star rating! It really helps grow the show. If you like the show, telling a friend about it would be amazing!

If your launches have been underperforming, the problem probably isn't your offer — it's the strategy around it. Today I'm sitting down with Shannon Matson, founder of The Social Bungalow and former corporate VP of marketing, to talk about what's actually working in online business launches right now.Shannon has built an eight-figure business helping online entrepreneurs build a signature offer and sell it consistently. In this conversation, she breaks down the exact launch framework she's using today, why the old playbook isn't cutting it anymore, and the subtle mindset shift that makes buyers feel like they came to the decision, rather than being sold to you.In This Episode, We Cover:The Double Milestone Approach: How Shannon structures a private podcast + live event sequence to warm and pre-sell audiences before cart ever opens, and why it converts so much better than a cold webinarIntrinsic vs. extrinsic motivation: Why flipping the 80/20 ratio (less urgency, more conviction) is the key to lower refunds and higher referralsLow-ticket self-liquidating offers: How Shannon uses a paid asynchronous product between launches to build a pool of buyers (not just subscribers), and why a price tag actually increases conversion into the main offerThe deposit + bonus month structure: A specific payment plan design that reduces buyer friction, increases completion rates, and builds in a natural renewal conversationThe Popcorn Theory: Why most business owners quietly run out of new customers and don't notice until it's too late, and what to do about it (hint: it's not more Instagram content)Connect with Shannon Matson: Free private podcast WTF Is Happening in the Online Space: https://thesocialbungalow.com/wtf-is-happening-onlineInstagram: @thesocialbungalowFREE Resources to Grow Your Online Business:Is your online business making as much as you hoped it would? If not, listen to my free private podcast series Stuck at Zero: Why Your Online Business Isn't Making Any Money (And What to Do About It) https://gillianperkins.com/stuckConnect with Gillian: 

"Instagram's not converting for me." Sound familiar?I hear this constantly. But here's the reframe I want you to take from this episode: the real issue usually isn't Instagram, it's the role you've assigned it in your overall funnel.In this episode, I'm walking through three real client stories, each one thinking Instagram was "failing" them, and how looking at their actual data and goals changed what Instagram's job was supposed to be in the first place.If you've ever felt like Instagram owes you sales just because you're showing up there, this one's for you.If you LOVED this episode, make sure you share this on your Instagram stories and tag us @contentqueenmariah.⁠⁠⁠LEARN THE DETAILS OF A CONTENT STRATEGY WITH MY FREE AUDIO GUIDE⁠⁠⁠KEY EPISODE TAKEAWAYS

-------- For more information on working with me fill out this application: http://bit.ly/BuildYourOnlineFitnessBiz ------ LET'S CONNECT: YouTube | @therealbrianmark Instagram | @therealbrianmark Facebook | Brian Mark

Have you ever had a single conversation completely change the way you think about money, work, and what's possible for your future? Most professionals assume building wealth through real estate requires starting early, having perfect market timing, or making zero mistakes along the way. In this episode, I sit down with Traci Capraro, a tech sales leader, single mom of two, and founder of Take a TraCation. We're unpacking how one unexpected tax appointment with her CPA became the catalyst for buying her first oceanfront beach condo, building a geographically diversified portfolio, and scaling a thriving co-hosting business across the Carolinas.We talk about:Transforming a tax obligation into real estate equity after her CPA gave her a wake-up call, leading to her first short-term rental purchase in Murrells Inlet, South Carolina.Navigating the messy realities of a "failed BRRRR," from managing high interest rates and HOA assessments to learning how to evaluate properties based on strict data rather than emotion.Mitigating coastal seasonality by intentionally diversifying into the mountains of North Carolina, successfully refinancing a college-town cabin within twelve months to fund further growth.Converting personal project documentation on social media into a co-hosting business, deploying a robust tech stack—including management platforms, PriceLabs, and Turno—to deliver five-star guest experiences.Re-engineering personal mindset through podcasts, books, and focused goal-setting, creating a resilient business model that models financial independence and entrepreneurship for her teenage sons.Traci pulls back the curtain on the day-to-day realities of balancing a demanding tech career with active real estate investing and co-hosting. You'll hear how she navigated difficult client conversations, established firm vendor standards, and built a diversified portfolio that smooths out year-round cash flow while protecting her Superhost status and her sanity.If you're wondering if it's too late to start investing, how to bounce forward after early missteps, or how to build a business that leaves a lasting legacy for your family, this conversation is your blueprint. Get ready to learn how to drop perfectionism and start leading your life and business with intention.HIGHLIGHTS AND KEY POINTS:[00:46] A short introduction about our guest Traci Capraro and how a career in tech sales and single motherhood led her to build a growing co-hosting business[02:16] Traci's tax surprise turns a tech career into a real estate investment journey across beach and mountain markets [04:57] How a simple conversation with Traci's CPA opened her eyes to the possibilities of real estate investing and completely changed the direction of her financial future[07:35] Traci reveals how choosing lifestyle-driven investments helped her build a diversified short-term rental portfolio[09:07] Traci shares the lessons she learned from her first real estate investment, which she describes as a failed BRRRR project[13:56] How Traci's first short-term rental and the right systems opened the door to her first co-hosting client[17:10] Traci opens up about the doubts and challenges that come with building a business, admitting that moments of uncertainty still happen—even as she continues to grow [20:12] Why choosing the right co-hosting clients has become essential to protecting Traci's business and reputation[23:35] Traci highlights why strong cleaning systems, communication, and backup plans are critical to delivering a consistent guest experience[27:28] Traci reflects on how real estate investing and entrepreneurship transformed her mindset around wealth and what's possible[29:55] Traci shares how personal growth, positive influences, and involving her children have shaped her entrepreneurial journey[36:39] The lightning round Golden Nuggets:“Having a diversified portfolio is a way to protect ourselves from risk.”“One of the smartest things I ever did was invest in a coaching program because that coaching program taught me how to create the foundation, technology, and operations.”“If I had to start over again, I would do co-hosting in a heartbeat.”“Pumpkin planning is you pulling clients out of your business that are no longer a fit that may be costing you effort, energy, resources, so that you can go and find a right fit client for you.”“Look in the mirror and be your biggest cheerleader instead of your biggest critic.”Let's Connect: Instagram : https://www.instagram.com/takeatracation/Website : https://takeatracation.com/Enjoyed the show? Subscribe, Rate, Review, Like, and Share!

Republicans in Colorado are divided over their gubernatorial nominee Victor Marx and over the party's general direction. Then, did White House officials brainstorm ways to punish Colorado? Also, Molson Coors reimagines its coal mine in Keenesburg as a solar farm. Then, the urgent effort to save Bent's Old Fort in the San Luis Valley. And we re-share radio poems with David Rothman.

Send us Fan MailGet vidIQ Boost for an exclusive price! https://vidiq.com/podcastWant a 1 on 1 coach? https://vidiq.ink/theboost1on1Join our Discord! https://www.vidiq.com/discordWatch the video: https://youtu.be/_kUOrWhNynwWe sit down with magician and creator Oscar Owen to unpack what actually drives YouTube growth, from communication and confidence on camera to audience-first strategy. We also get practical about monetization, calls to action, and the weekly commitment that helps new channels push through the hardest early phase. • Oscar's origin story and how a magic tutorial channel reaches 1.6M subscribers • Teaching magic ethically by focusing on public domain fundamentals • Why YouTube rewards communication skills more than raw expertise • Getting comfortable on camera and letting go of fear of judgement • Replacing “algorithm” with “audience” to diagnose performance • Defining a viewer avatar and writing a clear channel vision • Using goals, pain points, and FAQs to choose video topics • Treating a channel like a business and choosing a niche with the four Ps • Understanding why quality views matter more than total views • Converting viewers into leads with clear calls to action • Putting the main link in the top line of the description and pinning it • The mindset shift of one video per week for 52 weeks • Focusing on packaging with ideas, titles, thumbnails, outliers, and CTR benchmarks • A quick detour into David Blaine, Derren Brown, and the Oz Pearlman debate If you're new here, feel free to hit that subscribe button. 

Listener Q&A where Andy talks about: How to sell and rebalance positions in a brokerage account when they have unrealized gains and you're trying to be tax-efficient about it ( 7:06 )His thoughts on a few different variable portfolio withdrawal strategies, namely Amortization Based Withdrawals ("ABW"), Total Portfolio Allocation Withdrawals ("TPAW") and Big ERN's CAPE-based approach ( 14:10 )Converting to a Roth IRA money you plan on spending in the near-term, instead of outright distributing it to your bank or brokerage account to be spent from there ( 23:18 )Whether doing Roth conversions or backdoor Roth contributions are ultimately the same thing from a tax planning perspective ( 28:02 )His thoughts on deciding which type of advisor and/or advisory fee model might make the most sense for you when considering the potential fees to be paid to an advisor over a lifetime ( 33:41 )At what point should you just take out unused 529 funds and pay tax and penalty on the gains, assuming you have no expectation they'll eventually get to be used for qualified education expenses ( 40:15 )Potential ideas for small or solo advisory firms to establish a succession plan in the event of the death or incapacitation of the advisor ( 45:26 )What to look for in an advisory relationship to help minimize the risk of the advisory committing fraud with your money ( 50:50 )Whether to live off cash for multiple years - assuming you have saved that much cash - or instead pull from your investment accounts ( 56:53 )His thoughts on Securities Backed Lines of Credit, or SBLOCs, from brokerage firms ( 1:00:35 )To send Andy questions to be addressed on future Q&A episodes, email andy@andypanko.comAndy's LinkedIn profile: https://www.linkedin.com/in/andypanko/Links in this episode:Tenon Financial monthly newsletter/blog - Retirement Planning InsightsYouTube channel - Retirement Planning Education (formerly Retirement Planning Demystified)Retirement Planning Education website - www.RetirementPlanningEducation.com

Your marketing isn't always the problem—sometimes your sales process is.In Episode 250 of the Bug Bux Podcast, Allan Draper welcomes Tanner Crookston, founder of Plaibook, to discuss why pest control companies lose valuable leads and how better systems, pricing strategies, AI, and accountability can dramatically improve close rates.In this episode you'll learn:How to hold your marketing company accountableThe biggest inside sales mistakes hurting conversionsWhy many reps sell themselves too cheapHow AI identifies missed opportunities and improves coachingThe metrics every pest control owner should be trackingWhy simplifying your tech stack can actually increase growthIf you're spending money on marketing, this episode will help you get more customers from the leads you already have.

Half of website visitors bounce before you've built any connection. Find out why fragmented tools waste your traffic and how a centralized hub transforms casual visitors into a loyal, engaged community that fuels sustainable growth. Cashwell Forever City: Chatham Address: 225 Campus Parkway Website: https://cashwellforever.com/ Phone: +1 800 680 8973 Email: contact@cashwellforever.com

There's something shifting in the way we connect and create in both our lives & businesses right now, and I believe the people willing to go deeper into their own truth are the ones who are going to feel it the most.  Today's episode is all about the power of nuance, depth, and creating a business and brand that actually makes people feel something. We're in a renaissance moment where the perfectly polished, follow-the-formula way of doing things is revealing its cracks, and what's working instead is truth, specificity and connection. I hope this episode serves as an invitation to stop managing other people's perception of you, to take some risks in your creative expression, and to lean into the things that make you, and the people you're here to serve, feel fully alive. I can't wait for you to listen.    Links Mentioned:  Join the 5-Day Substack Bootcamp: amberlilyestrom.substack.com Book a Breakthrough Call: amberlilyestrom.com/breakthrough Take The Personal Money Codes Quiz: amberlilyestrom.com/moneyquiz Subscribe over on Substack Join my signature biz building program Homeward   Tag me in your big shifts + takeaways: @amberlilyestrom Did you hear something you loved here today?! Leave a Review + Subscribe via iTunes 

In this episode, I'm giving you the full breakdown of my weekly webinar funnel, the exact system I've run for 25 straight weeks that's brought consistency to my business without relying so heavily on live launches. I'm walking you through everything, from the ads and landing page, to the no-replay strategy, to the webinar itself, the pitch, and the follow-up sequence. I'm also getting into the two biggest mistakes I see people make on webinars, how I create desire for the offer without overwhelming people with information, and the exact numbers behind it all, our cost per lead, our show-up rate, our call booking rate, and our return on ad spend. If you want to see exactly how a weekly webinar can become one of the most consistent, dialed-in parts of your marketing ecosystem, this episode is for you.

Is your business creating more content with AI… but getting less attention from it?AI has made it ridiculously easy to produce images, ads, social posts, and product visuals. Unfortunately, easy doesn't mean effective. When everyone has access to the same tools, generic prompts tend to produce generic content—and generic content rarely moves the business needle.The solution isn't another 500-word “perfect prompt.” It's giving AI better context, references, brand knowledge, and creative direction—and knowing when human refinement still matters.In this episode of Leveraging AI, Isar Meitis sits down with Aastha Taneja to break down a practical workflow for creating AI-powered visual assets that look intentional, stay consistent with your brand, and are designed to generate engagement rather than simply fill your content calendar.Aastha demonstrates how she combines traditional creative thinking with tools including ChatGPT, Figma, Pinterest, image-generation platforms, and Photoshop. She also explains why she believes businesses should treat AI as an assistant—not outsource the entire creative process to it.In this session, you'll discover:Why so much AI-generated marketing content turns into forgettable “AI slop.”Why better AI creative starts before you write a prompt.How mood boards give AI a far clearer understanding of the visual direction you want.How to feed AI your website, brand assets, SOPs, typography, and existing creative to improve its output.The difference between borrowing a proven format and copying someone else's creative.How to maintain accurate product details when AI image generators get almost everything right—but miss one critical element.How AI can help businesses create high-quality Amazon listing images and other e-commerce assets.How reusable visual workflows can turn a manual creative process into a scalable content system.Aastha Taneja is a creative professional with years of experience developing digital assets for brands and through freelance work. She now combines that traditional design foundation with AI, helping businesses and professionals understand how to use AI tools more effectively for creative work and sharing those methods through corporate training.Her core philosophy is refreshingly practical: AI should amplify good creative thinking—not replace it.Connect with Aastha on LinkedIn:https://www.linkedin.com/in/taneja-aastha/ About Leveraging AIThe Ultimate AI Course for Business People: https://multiplai.ai/ai-course/YouTube Full Episodes: https://www.youtube.com/@Multiplai_AI/Connect with Isar Meitis: https://www.linkedin.com/in/isarmeitis/ Join our Live Sessions, AI Hangouts and newsletter: https://services.multiplai.ai/eventsIf you've enjoyed or benefited from some of the insights of this episode, leave us a five-star review on your favorite podcast platform, and let us know what you learned, found helpful, or liked most about this show!

In this episode, Kelly opens up the Miracle Hour and walks through the system section by section, the same daily practice that lets her team make sales by 9:00 AM and treat their whole funnel in a single focused hour. She starts with the core idea most business owners miss entirely: there is untapped success already sitting inside your business right now, in the relationships and opportunities you've already created. From there she breaks down how the Miracle Hour actually works, why the order you do your activity in changes everything, and how one hour of intentional relationship-building beats hours of scattered, reactive busywork. She also gets into the deeper sections of the book, the pieces that turn a daily habit into a scalable, repeatable engine for your business. Whether you've read the book or you're brand new to the concept, this is a clear, start-to-finish look at how it fits together. What's inside: Why the "success you've already created" is your fastest path to revenue How to run your whole funnel in one focused hour a day The order of activity that makes the Miracle Hour work The deeper sections that turn a daily practice into a real system Timestamps  1:00 — What the Miracle Hour is, and why sales is the heartbeat of the business 05:00 — The opportunity that already exists in your business 08:00 — Running your whole funnel in one focused hour a day 11:00 — The order of activity: warm relationships before cold outreach 14:00 — Identifying your best buyers and dream makers (the Dream 1000 strategy) 17:00 — Building top-of-mind awareness through rapport and reciprocity 20:00 — Converting relationships into sales 23:00 — Turning the practice into a system 26:00 — Practical tips for getting started RESOURCES The Miracle Hour:  Learn the daily sales system this episode walks through by grabbing your copy of the Miracle Hour book, available on Amazon and everywhere books are sold: https://a.co/d/026IrwcH  Virtual Business School (VBS): join our sales membership, where you will be able to master + implement The Miracle Hour is taught with weekly live guidance: https://www.virtualbusinessschool.com  The Sacred Art of Selling:  Kelly's sales philosophy and Substack: https://kellyroachofficial.substack.com/subscribe  The Business Breakthrough Hotline: Ready for your business breakthrough? Text your question + name to 916-418-9799 with the hashtag #BusinessBreakthroughHotline for a chance to be featured on the show!

What would change in your business if social media became optional—not essential?In this special crossover episode, Holly sits down with Sophia Parra to explore how entrepreneurs can grow, nurture their audiences, and make sales without relying on constant social media content.After becoming a mom, Sophia reduced her workweek from 60 hours to just 18. That shift forced her to identify which activities were truly moving the needle—and which ones were simply keeping her busy.She shares how she replaced disconnected marketing tactics with a circular visibility ecosystem built around three essential priorities: growth, nurturing, and sales. You'll hear how low-lift offers, listening tours, strategic collaborations, and stronger boundaries can help you create more conversations, convert warmer leads, and protect your schedule.This episode is packed with real numbers, practical strategies, and honest insights about what works when you stop trying to be everywhere online.00:00:00 — Two different playbooks for scaling without social media00:01:30 — Creating a life-first business after becoming a mom00:03:00 — Reducing a 60-hour workweek to 18 hours00:04:30 — Why Sophia made social media optional in her business00:06:00 — The three marketing priorities: growth, nurturing, and sales00:07:30 — Auditing the role social media actually plays00:10:30 — Building a circular visibility ecosystem00:12:00 — Why content alone does not create meaningful nurturing00:13:30 — How a low-lift offer creates conversations and clients00:15:00 — Using listening tours to grow an email list and build authority00:18:00 — Replacing sales calls while protecting your schedule00:22:30 — Conversion rates from Sophia's low-lift offer00:25:30 — How collaborations expanded Sophia's network and audience00:27:00 — Boundaries and mistakes to avoid with low-lift offers00:30:00 — The key to pitching high-profile collaborators00:33:00 — Monetizing your audience like an influencer00:36:00 — Why you need to stop guesting and start hosting00:37:30 — Resources for building your own visibility ecosystemConnect with Sophia:Website: gotocoach.clubInstagram:  @sophiaparraPodcast: Marketing UnfilteredFree Resource: https://www.gotocoach.club/auditShe's A Big Deal Beta: https://docs.google.com/document/d/1iXW0B1s0PSqxJjDVpr0Z2PDrqfRblGj_dHzDO0FeLNQ/edit?tab=t.0

Most deals aren't lost at the end they're lost in the moment you miss what buyers really need. In this conversation, Janice B Gordon sits down with Cheryl Parks, a revenue growth advisor and fractional CRO, to reveal how leaders can eliminate revenue leaks, build buyer confidence, and layer authenticity into go-to-market strategy. What you'll learn: a) Why "inspect what you expect" is the essential motto for sales-focused CEOs b) How to spot and recover deals that stall in real time c) Practical ways to strengthen buyer confidence and clarify ROI Today, Janice B Gordon is joined by Cheryl Parks, a fractional CRO with 25 years of enterprise B2B sales experience and over $25 million in closed revenue, known for pinpointing team misalignment and restoring sales momentum. Timestamps: 05:15 Converting inbound leads to meetings 07:52 Understanding and meeting buyer expectations 11:19 Understanding branding and market perception 17:12 Using social media platforms effectively 19:33 Building an Online Presence 21:21 Staying focused in meetings 25:11 Respect for the sales role   Connect with Cheryl Parks LinkedIn: https://www.linkedin.com/in/ai-value-advisor/   Connect with Janice Book Janice to speak at your next sales or leadership event: https://janicebgordon.com LinkedIn: https://www.linkedin.com/janice-b-gordon/ Instagram: https://www.instagram.com/janicebgordon Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast Enjoy the episode? Share your takeaway in the comments and leave a review on Apple Podcasts to help more leaders discover the show.

We're joined by Andrew Fuller, a renowned clinical psychologist, author and family therapist. Ahead of the National Education Summit in Melbourne this September, where he'll be presenting 2 sessions, Andrew sits down to discuss his work on converting neurodiversity into ‘neuro-advantage'. In this episode, we explore 3 key themes – transitions and regulation, school belonging and finding your people, and how educators can help turn neurodivergence into a genuine advantage for young people. This is a highly practical conversation where we move beyond theory and into real-world examples. Andrew tells stories, provides scripts, and even role-plays scenarios that are likely to resonate with teachers and school leaders. Host: Rebecca Vukovic Guest: Andrew Fuller

Every August, Jess hears the same story on repeat: decision makers are on holiday, budgets are frozen, nobody's picking up the phone, so why bother? In this episode, Jess pushes back on that, hard. More decision makers and stakeholders are booking sales calls this August than she's seen in the last two years, and her own clients, working across leadership, performance, executive coaching, and fractional HR, are signing forty thousand pound retainers and hitting their entire annual revenue targets in six or seven months. It's not quiet out there - not even close! Jess is clear that when a sales process stalls, or a sales pipeline stops converting, it's rarely the market's fault, and it usually comes down to one of three things.  First, contagious negativity: doom and gloom talk spreads through business communities faster than success stories do, the same way an unhappy customer tells far more people about a bad experience than a happy one tells about a good one. If everyone around you is agreeing that nothing's working, it's easy to absorb that as fact instead of checking it against your own numbers. Second, strategy hopping: jumping from cold email outreach, to LinkedIn outreach, to networking, to trade shows, without ever giving a single method the time, volume, or clearly defined success markers it needs to prove itself. Most coaches and consultants haven't been taught what a lead generation channel is actually supposed to produce.  Its job is to book qualified sales calls, not close deals on its own, so judging an outreach campaign by how many sales it generated directly, rather than how many qualified conversations it opened, is an unfair test from the start. When that test fails, the channel gets written off and the search for a new one begins again, wiping out whatever progress had already been made. Third, and often the reason the other two happen at all, is not having a proven, best practice sales process to troubleshoot against in the first place. Without one, there's no baseline to compare results to, no way to tell whether a tactic is underperforming or simply hasn't had enough time, and no way to tell a genuine problem apart from ordinary variation.  This is made worse by a gap that rarely gets talked about: most coaches and consultants have invested heavily in qualifications for their specialism, whether that's leadership, HR, nutrition, or executive coaching, but very few of those qualifications include any formal sales training. Learning to sell on top of learning to deliver is a genuinely big undertaking, and struggling with it in year one is normal, not a personal failing. The real cost of strategy hopping isn't the time spent on any single failed attempt. It's staying stuck in the hardest, least comfortable phase of selling to corporate clients for far longer than necessary, because every reset means relearning lessons that a fully implemented, properly measured process would only have taught once. Coaches and consultants who commit to a single proven process, follow it as designed, and give it defined time and volume before judging it, tend to move through that difficult first phase once and into a far more sustainable place: referrals, inbound leads, and account maximisation with existing clients. So if you're heading into the final stretch of summer wondering whether to pause lead generation until September, the evidence points the other way. Corporate decision makers are still active, still booking calls, and still signing contracts. The businesses seeing the strongest results right now aren't the ones with an easier market. They're the ones executing, and honestly troubleshooting, a sales process they actually trust. Key Quotes "The purpose of lead generation is to book qualified sales calls." "That attitude is contagious. Happy customers will talk about their experience with a company to one or two people. Unhappy customers tell on average ten people how unhappy they are about something." "The hardest bit of selling to companies is the first year doing it, because in the first year selling to companies, you are learning and implementing all new skills."   Key Takeaways 1. The Market Isn't the Problem. The Story About the Market Is. A slow market isn't universal, it's what happens when a proven process isn't being run. 2. Negativity Is Contagious, and It Spreads Faster Than Success Does. One unhappy voice in your peer group can talk ten more people into believing the market's dead. 3. There's a Real Difference Between Positive Critique and Defeatist Thinking. Diagnosing a specific gap fixes your process; writing off a whole channel after one bad week doesn't. 4. There's a Clear Divide Between People Who Fully Implement a Strategy and People Who Hop Between Them. Chasing a quick win means never finishing anything long enough to know if it actually works. 5. Customising a Proven Template Often Breaks It. Tweak a proven template and you lose the ability to tell whether the strategy failed or your edit did. 6. Very Few People Selling to Companies Have Ever Been Taught to Sell. Nobody trains coaches and consultants to sell, so struggling with it in year one is normal, not a failure. 7. Every Sales Activity Is an Experiment, and Experiments Need Defined Success Markers. Without defined success markers upfront, you can't tell if a tactic is failing or just unfinished. 8. Strategy Hopping Keeps You Stuck in the Hardest Part of Selling to Corporates, on Repeat. Every reset sends you back to the hardest, least profitable stage of selling to corporates. 9. August Is a Genuine Opportunity, Not a Dead Zone. Waiting for September to restart outreach guarantees a slow start to Q4.   If you've enjoyed listening to Doing everything but your sales process still isn't converting in the way you want? Check out these episodes. STC146 – Surprising Ways Your 30 Day Sales Mindset Is Impacting Your Revenue https://podcasts.apple.com/gb/podcast/surprising-ways-your-30-day-sales-mindset-is-impacting/id1469526548?i=1000698230229 STC147 – 90 Day Sales Reset: Quickly Analyse Your Sales Process to Create Powerful Results https://podcasts.apple.com/gb/podcast/90-day-sales-reset-quickly-analyse-your-sales-process/id1469526548?i=1000700230322 STC176 – The Most Important Skill Professional Salespeople Have (And How You Can Use It!) https://podcasts.apple.com/gb/podcast/the-most-important-skill-professional-salespeople/id1469526548?i=1000770129000 Join the Selling To Corporate B2B Sales Edit: Weekly newsletter for coaches and consultants; sharing the real B2B sales techniques that have taken over 30,000 sales processes from busy -> balanced and profitable. https://sellingtocorporate.beehiiv.com/subscribe?utm_source=applepodcasts&utm_medium=podcast_shownotes&utm_campaign=stc-podcast-shownotes-2026 Cold -> Closed The self-paced B2B sales experience for coaches / consultants / speakers / trainers and done-for-you service providers who want scalable, sustainable sales from brand new corporate clients in 90 days or less. https://smartleaderssell.thrivecart.com/-cold-to-closed-product/ Episode Sponsored by The Expert Services Directory Access The Expert Services Directory here: https://bit.ly/ExpertServicesDirectory A curated directory that proactively markets your services to corporate decision makers every month. Standard listings reach 1,000+ decision makers per month; Directory Plus listings reach 2,000+. Only 10 suppliers per category. Standard listing: 1,000+ decision makers per month Directory Plus listing: 2,000+ decision makers per month Application required, not all applications are accepted Content Disclaimer The information contained above is provided for information purposes only. The contents of this article, video or audio are not intended to amount to advice and you should not rely on any of the contents of this article, video or audio. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this article, video or audio. Jessica Lorimer disclaims all liability and responsibility arising from any reliance placed on any of the contents of this article, video or audio.  

Thank you to my sponsor: BlueChew BlueChew - Right now, when you buy two months of BlueChew Gold, you get the third for FREE with promo code DAVID at https://bluechew.com More Jo Ellis IG: https://www.instagram.com/joellisreally YT: https://www.youtube.com/@JoEllisReally Shows: https://joellisreally.com/shows 0:00 Banned from the military 5:22 Coming out 13:34 Catfish, Trans jokes, Joe Rogan 23:30 Hate from the trans community 33:53 Black Hawk Helicopter Crash and Military Discharge 38:22 Favorite comedians 46:47 Face surgery, Jo Ellis start in comedy, Kill Tony 56:27 Converting to Judaism 59:27 Quality stage time David Lucas Tour Dates: https://www.davidlucascomedy.com/tour NEW MERCH AVAILABLE https://shopdavidlucas.com/ Connect with David Lucas Website: https://www.davidlucascomedy.com Merch: https://shopdavidlucas.com/ Instagram: https://www.instagram.com/davidlucasfunny Twitter: https://twitter.com/funnydavidlucas Youtube: ​⁠@DavidLucasComedian David Lucas was born in Macon, GA. He started acting an early age, performing in numerous stage plays at the Macon Little Theatre. He relocated to Hollywood where he was a contestant on, “MTV Yo Momma”. He has since written for several television shows and continues to perform stand up all over the country (for such comedians as Louis CK, Erik Griffin, Joe Rogan, Brendan Schaub, Tony Hinchcliffe, Bert Kreisher, DL Hughley and many more). David is a Kill Tony Hall of Famer and currently headlining his own tour! A 7EQUIS Network Show https://www.instagram.com/7equis https://www.7equis.com Learn more about your ad choices. Visit megaphone.fm/adchoices

We have a special return episode, by our good friend Rickard Hansson. Rickard joined us previously on the podcast in Season 8 to tell the creation story of Weavy - collaboration infrastructure for serious builds. Today, he makes a follow up visit to tell us all about Gainable, his new project - which removes data and engineering from being the middle man, and enables your team to build the apps they need now.Questions;Last time we talked in Season 8, you were building Weavy. Whats happened since we last talked with that company?Tell me about Gainable - give me the pitch there, and tell me why this is the right approach to using AI.Most AI builders wire straight to a frontier model and wait for the next release to fix the gaps. I didn't. Where does the model actually sit in Gainable product, and why only there?Why is an app factory that is deterministic important? Dig into that.You use the term "free-range coding".. what does this mean? Unpack the phrase for us.You point out that tokens still appear to be heavily subsidized to me. What do you mean by that, and what happens to all these AI products when that ends?We've all read the headlines - Fable 5 got switched off by the government for 18 days. Why do you see this as a turning point, not a footnote?You suspect flat subscriptions for the top models are done, and it all drifts to credit-based. What signal are you seeing that tell s you this?If the model is a commodity everyone rents, where's the moat?What is next for Gainable, and how can someone get started using the platform?SponsorsUnblockedTECH DomainsMezmoBraingrid.aiLinkshttps://www.gainable.dev/https://www.weavy.com/https://www.linkedin.com/in/rickardh/https://codestory.co/podcast/bonus-rickard-hansson-weavy/Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

In Episode 172 of the 4OURPLAY Swinger Podcast, Bella and Jase react to listeners' hot takes. They discuss opinions on topics like converting vanillas, unequal playstyles, and more. Listen along as they dive into these controversial hot takes to see whether they agree or disagree!Submit your hot takes here:Mentioned in this episode:Jase's obsession of the week: Lisa lie detector testJases's obsession of the week: Home gymBella's obsession of the week: Studio McGeeBella's obsession of the week: Cabinet pullsWhere else to find us:Website: http://4OURPLAY.com/4OURPLAY The Game: http://4ourplay.com/gamesBook your next vacation with us: 4ourplay.com/travelSubscribe to our Youtube!Youtube PodcastShop our swingers merch : http://4ourplay.com/shopE-mail: 4ourplaypodcast@gmail.comAsk us a question: http://4ourplay.com/askOur Lifestyle Recommendations (Amazon)Join Our Discord Server!: 4OURPLAY Swinging CommunityJoin Our Facebook Group!: 4OURPLAY CommunityTwitter: http://twitter.com/4ourplaypodcastInstagram: http://instagram.com/4ourplay.officialTikTok: Find our current TikTok hereBella's Instagram: http://instagram.com/heybellalunaJase's Instagram: http://instagram.com/heyjasebBella's VIP OnlyFans: http://onlyfans.com/bellalunavipBella's Free OnlyFans: http://onlyfans.com/bellalunafreeSign up for OnlyFans!Get SDC Full Membership for 30 days FREEGet Kasidie Full Membership for 30 days FREE*Some links may contain affiliate links!

Converting empty offices into housing sounds like a straightforward way to address two challenges at once, but the financial and physical realities are often far more complicated. In Episode 6 of The Briefing Room's housing finance series, Dom Butchko and Terry Hickey are joined by Tim Karp of JPMorgan Chase to explore the office-to-housing challenge and what separates a viable conversion from a project that is unlikely to move forward.The conversation examines which buildings are best suited for residential reuse, the design and construction obstacles that can drive up costs, and why conversions may be more expensive than new development. The episode also explores financing gaps, tax credits, public incentives, permitting, and other policies that can help projects pencil out. For policymakers considering how to reactivate underused commercial properties, the discussion offers a practical look at where conversions may work, where they may not, and how broader redevelopment strategies can help create housing and strengthen commercial corridors.Follow us on Socials!MACo on TwitterMACo on Facebook

Links & ResourcesFollow us on social media for updates: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Check out our recommended tool: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Prop Stream⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Thank you for listening!

 If you've been changing your Facebook and Instagram ad targeting but your webinar still isn't making sales, you may be fixing the wrong problem. Book Your Free Ad Strategy Session Get Done-For-You Ad ManagementListen/Watch this episode: Your Ads Aren't the Problem. Your Webinar Is. I explain how to tell if the issue is your targeting or your webinar, and what to look at before making more changes to your ads. I also share why clear messaging is often more important than perfect targeting. Listen now and find out what's really stopping your webinar from converting. ‍‍Watch this episode on YouTube!Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie's Links:Book Your Free Ad Strategy SessionGet Done For You Facebook AdsGet 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business's YouTube Channel

Thank you for tuning in to The Prosperous Woman Podcast!In today's episode, Claire gets real about what turns your online content into actual sales — and exactly what to do if you're still hearing crickets. Learning how to effectively sell through your content doesn't have to be a mystery. This episode is for you if you're ready to learn a simple process for creating content that converts.Inside this episode:What might be missing if you're creating content regularly but your DMs are empty The fundamental difference in approach between what women buy and what they don'tHow to communicate the details of your offerings in the right way so that makes people are excited to buyReady for more?Follow Claire Sellers on ⁠Instagram⁠For the woman ready to start a business - join Claire's 4-month business birthing program ⁠The Dream Accelerator⁠ ⁠For the woman scaling to multiple 6 figures - Join ⁠The Opulence Mastermind⁠ 

98% of business owners tell me they want to make more sales…But when I actually look at their messaging (and the by-product of this, their marketing) – it's not optimised to help them make more sales or stand out in the current landscape filled with AI slop.And when you feel like you're doing all the things you should be doing (showing up, talking about your offer, promoting it consistently) – it can feel frustrating when you're not seeing that effort rewarded in your cash flow. But that's also the problem – you're focusing on the wrong things.More content doesn't mean more sales and more leads doesn't mean more sales…Because ultimately what leads to more sales is messaging that moves your ideal client from first discovering you to deciding to buy from you. So content creation and lead generation without good messaging is a big fat waste of time. You'll forever find yourself doing all the “right things” but never seeing it flow through to your bank account. So how can you fix this? Well I'm glad you asked! In today's episode of the How I Do Content Podcast, I'm sharing 10 messaging tweaks to help you make more sales.  What can I say?! I'm a wizard of the people, so I'm giving you what you want – more sales! WANT MORE?Watch my 13 minute One Offer, 5 Angles at https://thesocialbolt.com.au/mini-training/ Join the Micro Messaging Waitlist at https://thesocialbolt.com.au/messaging-waitlist/ Follow Tahryn on Instagram at http://www.instagram.com/thesocialbolt Find out more at https://www.thesocialbolt.com.au TOPICS COVERED IN THIS EPISODEmessaging tweaks to make more sales, how to convert leads into sales, why isn't my content converting, messaging strategy for small business, how to sell more online, content that doesn't convert to sales, how to write sales messaging, difference between marketing and selling, how to write copy that sells, specific messaging examples, how to handle objections in marketing, testimonials that convert, how to speak to ideal client, messaging vs marketing, how to sell without being salesy, copywriting tips for small business owners, how to improve sales messaging, why am I not making sales, sales copywriting tips, how to write a sales page that convertsBackground Music is Copyright Free. You're free to use this music in your videos.Track: Harry Potter Theme SongMusic promoted by Chayatori RecordsVideo Link:  https://youtu.be/WY8-lVlLhWE 

Grab our High-Converting Proposal Template and learn what to include (and what to leave out) to turn more of your proposals into higher-paying clients: ⁠https://webdesigneracademy.com/template⁠ What to Do When Web Design Proposals Go Silent In this replay of our June 2026 live Q&A, I answer four real questions from web designers on some of the most common business challenges that come up again and again. We cover why proposals stall after discovery calls (and what to actually say in your follow-up), how to apply the Package Matrix Method to VIP day and sprint-based offers, how to bring in subcontractors without it becoming a client issue, and how to position the value of a website when local business clients want you to do everything. WHAT YOU'LL LEARN Why proposals go silent after great discovery calls and the follow-up framework that actually moves people to a decision How to incentivize a decision without pressure-selling or closing on the call How to apply Package Matrix thinking to sprint and VIP day offers when your deliverables don't change How to handle subcontracting and outsourcing when clients expect you to do all the work How to position a conversion-focused website to local business clients who want it all The leaky bucket analogy that shifts clients from cost-based thinking to value-based thinking KEY TIMESTAMPS [00:00] - Welcome and overview [05:30] - Q1: Proposals stalling after discovery calls (Sonya) [25:30] - Q2: Package Matrix for VIP days and sprints (Jess) [44:00] - Q3: Outsourcing and subcontracting (Alyssa) [52:00] - Q4: Selling a website to local business clients (Kristin) RESOURCES MENTIONED Web Designer Academy: ⁠https://webdesigneracademy.com⁠ Next Level Mastermind: ⁠https://webdesigneracademy.com/next-level-mastermind⁠ The Package Matrix™ Method: ⁠https://shannonmattern.com/package-matrix-method/⁠ RELATED EPISODES Episode 198: How to Make More with Less Web Design Clients - ⁠https://webdesigneracademy.com/how-to-make-more-with-less-web-design-clients/⁠ Episode 194: The Daily Habit for Building a Full Web Design Client Pipeline with Julia Taylor - ⁠https://webdesigneracademy.com/the-daily-habit-for-building-a-full-web-design-client-pipeline-with-julia-taylor/⁠ Episode 193: Stop Waiting for Referrals and Get Booked Out with Sarah Noel Block of Tiny Marketing - ⁠https://webdesigneracademy.com/stop-waiting-for-referrals-and-get-booked-out-with-sarah-noel-block-of-tiny-marketing/⁠ About Shannon Mattern: Shannon Mattern is a Pricing Strategist, creator of The Package Matrix™ Method,  and the founder of the Web Designer Academy where she helps experienced women web designers book higher-paying web design projects, charge more with confidence, run projects without overworking and burnout and break through to their next level of income and freedom. For Web Designers: ⁠https://webdesigneracademy.com⁠ For Service Providers, Consultants & Agencies: ⁠https://shannonmattern.com⁠ Instagram: ⁠@profitablewebdesigner⁠ | ⁠@shannonlmattern⁠

Today I cover a super simple test you can apply you sales calls. It's all about how to engage your prospective clients at different levels and the massive difference it makes to conversions. Super simple to learn and even simpler to apply. Yet another tool I wish I had learned when I first started out in sales :) Listen in below to check it out. Credit to Eli Wild who I originally learned this from.

Send us Fan MailMost marketing directors couldn't draw their own fan marketing process on a whiteboard — and that gap is quietly costing their team repeat buyers. In Part 1 of this three-part series, Jeremy Neisser introduces the Fan Journey: a five-stage framework (Capture, Know, Respond, Return, Grow) that turns a scattered list of tactics into a system you can actually steer. You'll learn why your team is already running this journey whether you designed it or not, and how to use the framework as a diagnostic tool to find exactly where fans are leaking out.KEY TOPICS COVERED• Why most marketing directors can't map their own fan process — and what that blind spot costs in repeat revenue• The critical difference between doing marketing (one-off blasts) and running a marketing system that guides fans automatically• The big idea: your team is already running the fan journey, whether you designed it or not• Stage 1 — Capture: turning first-time awareness into a ticket sale and captured fan data• Stage 2 — Know: moving beyond a "filing cabinet" of names into real understanding of who your fans are• Stage 3 — Respond: sending communication so relevant it feels like it was written for that specific fan• Stage 4 — Return: win-back campaigns, lapsed fan reactivation, and second-game offers that create repeat buyers• Stage 5 — Grow: converting multi-game buyers into mini plan, flex plan, and season ticket holders• How to use the framework as a diagnostic tool to pinpoint exactly where fans leak out• Why fans not returning is usually a systems problem, not a product, weather, or competition problem• A step-by-step exercise to map your own team's fan journey this week• The right questions to pressure-test each stage — do you have systems, or just campaigns?TIMESTAMPS[00:00] – Opening: kicking off a new three-part series on the Fan Journey and the lens shift ahead[00:29] – The whiteboard test: could you draw your full fan marketing process, start to finish?[00:57] – Why most directors describe tactics instead of a connected strategy[01:47] – What 20+ years in sports reveals: teams list activities, but miss the system[02:38] – Doing marketing vs. running a marketing system — and why the difference matters[03:08] – The big idea: your team is already running the fan journey, designed or not[04:01] – Stage 1, Capture: how a fan first hears about you and buys that first ticket[04:50] – Stage 2, Know: using ticket data, email, phone, and surveys to understand the fan[05:19] – Stage 3, Respond: putting fan knowledge to work with communication built for them[06:19] – Stage 4, Return: win-back campaigns, reactivation, and second-game offers[06:48] – Stage 5, Grow: moving single-game buyers up to mini plans and season tickets[08:43] – Recap of the full map: Capture, Know, Respond, Return, Grow[09:11] – Why it matters: the framework as a diagnostic tool, not just a concept[10:02] – Finding the leaks: every team loses fans, usually in the same places[10:56] – The e-blast trap: downloading a list and blasting it isn't a system[11:15] – Systems problem, not product problem: why fans really don't come back[11:39] – Your assignment: map your own fan journey on paper or a whiteboard[12:31] – Pressure-testing each stage: do you have systems, or just campaigns?[12:58] – Converting repeat buyers into plan holders beyond "smiling and dialing"[13:26] – Closing thoughts and a tease for Episode 2: where the leaks show upQUOTE PULLS"Your team is already running the fan journey, whether you designed it or not. Your job is to stop letting it happen by accident." — Jeremy Neisser"There's a massive difference between doing marketing and running a marketing system." — Jeremy Neisser"This framework is actually a diagnostic tool. It shows you exactly where fans are leaking out of the journey." — Jeremy Neisser"A lot of the time the fan would have come back. They just never got the right message at the right time. That's a systems problem, not a product problem." — Jeremy Neisser"The fan journey isn't something you build. It's something that's already happening." — Jeremy NeisserRevelocity Sports Sports Marketing Machine on LinkedInSports Marketing Machine on InstagramBook a call with Jeremy from Sports Marketing Machine

It's Wednesday, July 22nd, A.D. 2026. This is The Worldview in 5 Minutes heard on 140 radio stations and at www.TheWorldview.com. I'm Adam McManus. (Adam@TheWorldview.com) By Jonathan Clark and Adam McManus Christian convert in Somaliland, Africa poisoned to death by Muslim family Morning Star News reports a Christian convert was poisoned to death in Somaliland earlier this month. Somaliland is a partially recognized state in the Horn of Africa. Islam is the official religion of the state. Converting to another religion is punishable by death.  Back in April, Sharif Ali came to Christ secretly. However, his Muslim relatives suspected his conversion and eventually poisoned him. His own family poisoned him! Before his death, he told a visiting underground church leader, “If I die, I rejoice because I have believed in [Jesus].” Psalm 116:15 says, “Precious in the sight of the LORD is the death of His saints.” Amnesty withdraws report that Christian pro-life groups are a threat Amnesty International withdrew a recent report that labeled Christian and pro-life groups as a threat. The British organization claims to support humans rights. However, the group's July report smeared Christian organizations as “anti-rights.”  One of those organizations was Christian Concern. Tim Dieppe is the head of public policy at Christian Concern. He said, “The multiple successes in our cases relating to Christian freedoms and right to life show that Christian Concern, far from being ‘anti-rights' is actually very much on the right side of rights. Truth is on our side. It is Amnesty that is now anti-rights.” French legislature legalized assisted suicide France's National Assembly passed a bill to legalize assisted suicide last week.  The measure now awaits approval by France's Constitutional Council before it can become law.  The National Council of Evangelicals of France lamented the passing of the bill. A spokesman said, “[We call] on the evangelical Protestant churches of France to redouble their efforts in providing support, visiting and offering comfort. Today more than ever, our local communities are called upon to be witnesses of hope, presence and practical solidarity amongst the most vulnerable.” Proverbs 24:11 says, “Deliver those who are drawn toward death, and hold back those stumbling to the slaughter.” Arkansas gave $1.7 million to pro-life pregnancy centers In the United States, Arkansas awarded $1.7 million to pro-life pregnancy resource centers over the last year, reports LifeNews.  The state's legislature also voted to increase this funding to $3.5 million over the next year.  Arkansas is among 19 states that provide some form of alternatives to abortion funding for life-affirming pregnancy help organizations. States with the biggest programs include Texas, Florida, Tennessee, and Oklahoma. Trump pauses billion dollars in Medicaid to CA and MN over fraud The Trump administration is pausing over one billion dollars in Medicaid funding to California and Minnesota.  U.S. Health Secretary ‌Robert F. Kennedy Jr. said the reason is suspected fraud and noncompliance.  Listen to his comments.  KENNEDY: “If your state wants Medicaid funding, it must meet basic documentation requirements. If we suspect fraud, you will not receive taxpayer dollars until you prove that those payments are legitimate. “That's how we make America healthy again. That's how we restore the integrity of our democracy. And that's how we make America great again!” Trump imposes 50 percent tariffs on Canadian goods U.S. President Donald Trump announced new tariffs on Canadian goods on Monday.  The 50 percent tariff will affect a wide range of products from wine to hockey sticks and cement.  The White House stated, “President Trump is taking action to hold Canada accountable for its continued discrimination against and unreasonable and unequal treatment of U.S. commerce that has burdened and disadvantaged hardworking Americans.” Wooden beams from Solomon's Temple discovered Archaeologists recently unearthed wooden beams from Solomon's Temple in Jerusalem.  King Solomon built this temple, known as the First Temple, in the 10th century B.C. The Babylonian king, Nebuchadnezzar, destroyed this temple later in 586 B.C. The Israel Antiquities Authority is now unearthing the charred remains of the structure.  Dr. Johanna Regev is studying the charred beams. She told The Jerusalem Post, “It is very rare in Israel to find wood with such a large number of growth rings. Here in the City of David, we found thick beams with many rings. ... Until now, we could date finds within a range of hundreds of years. Now, we can attain much greater precision, narrowing the dating range down to as little as 10 years.” McVeda kids in Great Falls, Montana raised $347 for The Worldview Melissa McVeda in Great Falls, Montana wrote, “My family listens to The Worldview several days every week. Being a busy mom and in a rural area, I am not able to catch other news sources very often. We really appreciate the convenience of being able to listen to The Worldview when it works with our schedule -- usually lunchtime -- rather than trying to get our radio to the right spot at the right minute to catch radio news. “We also appreciate that The Worldview team has done the legwork of bringing the news stories to us rather than us surfing the internet to find them. “We especially perk up when there is world event news, Good Samaritan stories, stories having to do with children, other Christians, and historical stories like the one you wrote and voiced on the anniversary of Perpetua's martyrdom. “My older children, Anna, age 10 and Eppie, almost 9, have organized a fundraiser for The Worldview, aided by their younger siblings Claire, age 7, and Caleb, age 5. They sold homemade items at our farm on Monday, with plans to continue fundraising one to two times per week. That first day, combined with their own contributions, brought in $205. Attached is a photo of Eppie with the fundraiser table and her older cousin, Grace, who joined in the fun. May Christ be glorified by what you and the team do with this program.” Well, let me tell you. Last night, I surprised the McVeda family in Great Falls, Montana with a phone call.  I called them and got a chance to talk to the whole family on speaker phone.  There were lots of giggles in between their answers. Since they have regular customers who buy fresh milk from them, they decided to set up a table and sell their homemade goodies which included chocolate chip cookies, meringue cookies, iced tea, and crocheted hand puppets. You heard me correctly. Hand puppets including a boar, a rabbit, and a Welsh Corgi. Anna and Eppie McVeda spent three to four hours each crocheting the puppets which they sold for approximately $20 each. Can you believe that? They spent hours of their time crocheting hand puppets to raise money for the six-member Worldview newscast team. It's incredible!  And Claire and Caleb helped make the tea and the cookies. Last night, Caleb confessed to me that he ate a couple of the cookies as well. I don't blame him. The McVeda kids in Great Falls, Montana said they were inspired by a boy who sold lemonade last year in our listenership to help fund this important cause.  If you are a kid, do you want to help raise money for The Worldview as well? Every dollar counts. Now, if you're not old enough to have email yet, make sure to have your parents email me to let me know how you are raising the money for this Christian newscast. 7 Worldview listeners gave $1,517 And finally, by Tuesday night at 7:45pm Central, 7 Worldview listeners stepped up to the plate and invested their treasure to fund the six-member team behind The Worldview for another year. We were touched by the generosity of Jeff in Boise, Idaho who gave $75 and the McVeda family in Great Falls, Montana who raised $142. And we're grateful to God for Dawn in Estero, Florida who gave $200, Loren in Brighton, Colorado who gave $300, Carlee in Keswick Ridge, New Brunswick, Canada who pledged $25/month for 12 months for a gift of $300, and Krystoffer in Fullerton, California who gave $500. Those 7 gifts add up to $1,517. Ready for our new grand total? Drum roll please. (drum roll sound effect) $43,755 (sound effect of people cheering) That means, in just three days, we need to raise $37,471.50 to hit our $81,226.50 goal by this Friday, July 24th! The finish line is $123,500 by Friday, July 31st to be fully funded for another year. Listen, if four kids under the age of 11 in Great Falls, Montana can raise $347 in a matter of two weeks with an initial donation of $205 and the one last night for $142, what could you give? If you were touched by their generosity of time and treasure, I wonder whether you might consider making a one-time donation of $347 yourself. If 108 Worldview listeners gave $347 – just like the McVeda kids did – today, on Wednesday, July 22nd by 8:00pm central, we will have hit our July 24th goal one day early.  Listen, you are one of tens of thousands of people listening to the sound of my voice at this moment.  Will you be one of 108 people to give $347 right now? Please, go to TheWorldview.com, click on Give, select the dollar amount, and make sure to click on the “recurring” button if that's your wish.  And remember, if you want to continue your monthly pledge to The Worldview that you started in a previous year, please let me know so we can count your generous ongoing gift toward our total. Let's see what the Lord will do on this Wednesday. I have a sneaking suspicion that at least 108 of you will rise to the occasion and make that $347 one-time donation. Just go to TheWorldview.com and click on Give. Close And that's The Worldview on this Wednesday, July 22nd, in the year of our Lord 2026. Subscribe for free by Spotify, Amazon Music, or by iTunes or email to our unique Christian newscast at www.TheWorldview.com. Plus, you can get the Generations app through Google Play or The App Store. I'm Adam McManus (Adam@TheWorldview.com). Seize the day for Jesus Christ.

Watch the full video on YouTube: https://www.youtube.com/watch?v=x0dUTdtAVdA&t=1s You're showing up, creating content, and putting in the work — but the clients aren't coming. The problem isn't your consistency, your niche, or a saturated market. It's three specific mistakes that most online business owners never fix. In this podcast I break down exactly why your content isn't converting and the shifts that turn it into a real client pipeline.  

Grab our High-Converting Proposal Template and learn what to include (and what to leave out) to turn more of your proposals into higher-paying clients: https://webdesigneracademy.com/template What to Do When Web Design Proposals Go Silent In this replay of our June 2026 live Q&A, I answer four real questions from web designers on some of the most common business challenges that come up again and again. We cover why proposals stall after discovery calls (and what to actually say in your follow-up), how to apply the Package Matrix Method to VIP day and sprint-based offers, how to bring in subcontractors without it becoming a client issue, and how to position the value of a website when local business clients want you to do everything. WHAT YOU'LL LEARN Why proposals go silent after great discovery calls and the follow-up framework that actually moves people to a decision How to incentivize a decision without pressure-selling or closing on the call How to apply Package Matrix thinking to sprint and VIP day offers when your deliverables don't change How to handle subcontracting and outsourcing when clients expect you to do all the work How to position a conversion-focused website to local business clients who want it all The leaky bucket analogy that shifts clients from cost-based thinking to value-based thinking KEY TIMESTAMPS [00:00] - Welcome and overview [05:30] - Q1: Proposals stalling after discovery calls (Sonya) [25:30] - Q2: Package Matrix for VIP days and sprints (Jess) [44:00] - Q3: Outsourcing and subcontracting (Alyssa) [52:00] - Q4: Selling a website to local business clients (Kristin) RESOURCES MENTIONED Web Designer Academy: https://webdesigneracademy.com Next Level Mastermind: https://webdesigneracademy.com/next-level-mastermind The Package Matrix™ Method: https://shannonmattern.com/package-matrix-method/ RELATED EPISODES Episode 198: How to Make More with Less Web Design Clients - https://webdesigneracademy.com/how-to-make-more-with-less-web-design-clients/ Episode 194: The Daily Habit for Building a Full Web Design Client Pipeline with Julia Taylor - https://webdesigneracademy.com/the-daily-habit-for-building-a-full-web-design-client-pipeline-with-julia-taylor/ Episode 193: Stop Waiting for Referrals and Get Booked Out with Sarah Noel Block of Tiny Marketing - https://webdesigneracademy.com/stop-waiting-for-referrals-and-get-booked-out-with-sarah-noel-block-of-tiny-marketing/ About Shannon Mattern: Shannon Mattern is a Pricing Strategist, creator of The Package Matrix™ Method,  and the founder of the Web Designer Academy where she helps experienced women web designers book higher-paying web design projects, charge more with confidence, run projects without overworking and burnout and break through to their next level of income and freedom. For Web Designers: https://webdesigneracademy.com For Service Providers, Consultants & Agencies: https://shannonmattern.com Instagram: @profitablewebdesigner | @shannonlmattern

Are you pulling back from your business because you're in a slow season? I'm going to be honest, it's a pattern I've seen from the women entrepreneurs that I've coached. In today's episode, I'm sharing four things that you still have control over when nothing is converting. The Shoot It Straight Podcast is brought to you by Sabrina Gebhardt, photographer and educator. Join us each week as we discuss what it's like to be a female creative entrepreneur while balancing entrepreneurship and motherhood. If you're trying to find balance in this exciting place you're in, yet willing to talk about the hard stuff too, Shoot It Straight Podcast is here to share practical and tangible takeaways to help you shoot it straight. Review the Show Notes:The downward spiral of a slow season (2:56)The market has not stopped (4:40)How I reacted to a slow Root to Rise launch (5:45)Your marketing (10:52)Your energy (13:10)Your creativity (15:37)Your client experience (19:18)What you can't control (22:01)A simple business audit (23:34)Connect with Sabrina:Website: sabrinagebhardt.comInstagram: instagram.com/xo.sabrinagebhardtTikTok: tiktok.com/@xo.sabrinagebhardt Hosted on Acast. See acast.com/privacy for more information.

In this episode, Donna Nadegès Smith shares her innovative approach to community building through real estate development in Los Angeles and Lancaster. She discusses affordable housing projects, community engagement strategies, and her vision for creating impactful spaces that foster growth and support.   Professional Real Estate Investors - How we can help you: Investor Fuel Mastermind:  Learn more about the Investor Fuel Mastermind, including 100% deal financing, massive discounts from vendors and sponsors you're already using, our world class community of over 150 members, and SO much more here: http://www.investorfuel.com/apply   Investor Machine Marketing Partnership:  Are you looking for consistent, high quality lead generation? Investor Machine is America's #1 lead generation service professional investors. Investor Machine provides true 'white glove' support to help you build the perfect marketing plan, then we'll execute it for you…talking and working together on an ongoing basis to help you hit YOUR goals! Learn more here: http://www.investormachine.com   Coaching with Mike Hambright:  Interested in 1 on 1 coaching with Mike Hambright? Mike coaches entrepreneurs looking to level up, build coaching or service based businesses (Mike runs multiple 7 and 8 figure a year businesses), building a coaching program and more. Learn more here: https://investorfuel.com/coachingwithmike   Attend a Vacation/Mastermind Retreat with Mike Hambright: Interested in joining a "mini-mastermind" with Mike and his private clients on an upcoming "Retreat", either at locations like Cabo San Lucas, Napa, Park City ski trip, Yellowstone, or even at Mike's East Texas "Big H Ranch"? Learn more here: http://www.investorfuel.com/retreat   Property Insurance: Join the largest and most investor friendly property insurance provider in 2 minutes. Free to join, and insure all your flips and rentals within minutes! There is NO easier insurance provider on the planet (turn insurance on or off in 1 minute without talking to anyone!), and there's no 15-30% agent mark up through this platform!  Register here: https://myinvestorinsurance.com/   New Real Estate Investors - How we can work together: Investor Fuel Club (Coaching and Deal Partner Community): Looking to kickstart your real estate investing career? Join our one of a kind Coaching Community, Investor Fuel Club, where you'll get trained by some of the best real estate investors in America, and partner with them on deals! You don't need $ for deals…we'll partner with you and hold your hand along the way! Learn More here: http://www.investorfuel.com/club   —--------------------

Episode # 156: Most SWOT analyses fail for one simple reason: they end as a four-quadrant chart instead of becoming a set of decisions. I'm breaking down how to run a strategic SWOT assessment that actually changes what you do next so you can outperform competitors over the next three to five years, not just document what you already know.We walk through what SWOT analysis is really for in modern strategic planning: clarifying your competitive position, surfacing vulnerabilities early, spotting emerging market trends, and choosing investment priorities when capital, time, and leadership attention are limited. I also explain why SWOT can't be a solo assignment. It needs executive sponsorship and real input across the business, from sales and marketing to operations, IT, HR, legal, accounting, and finance, so you get an honest view of strengths, weaknesses, opportunities, and threats.From a finance leader perspective, I share how CFOs and FP&A teams can anchor the process in data instead of opinion, using profitability analysis, cash flow trends, ROIC, retention, productivity, and operating metrics to test assumptions. We dig into scenario planning and sensitivity analysis to model uncertainty, then cover how to convert SWOT themes into a strategy plan with clear owners, resources, milestones, KPIs, and business outcomes. Finally, we talk about where AI can accelerate research, competitor benchmarking, and trend detection without replacing executive judgment.Episode outline: Why Every Organization Needs a Strategic SWOT assessment,Building the Right SWOT Analysis Team and Value-added Process,Converting your SWOT assessment Into a Strategy plan.Please connect with me on:1. Instagram: stephen.mclain2. Twitter: smclainiii3. Facebook: stephenmclainconsultant4. LinkedIn: stephenjmclainiiiFor more resources, please visit Finance Leader Academy:  financeleaderacademy.com.Send us Fan MailSupport the showStephen is an experienced Finance Professional and Leader who offers fractional CFO services and development opportunities. Please visit his LinkedIn profile or Finance Leader Academy for more information. 

Got a family member or significant other who isn't as into Disneyland as you? We have some suggestions on how you may be able to sway or even convert them! Okay, this should at least help them have a good time so they'll be more willing to come with you again in the future, but we swear these sorts of things have worked before! Save on your next trip through our friends at Get Away Today - https://www.getawaytoday.com/tickets/disneyland-resort?referrerid=7594 Subscribe and follow us for more! Facebook - @Disneyland4Ever Instagram - @disneylnd4evr Threads - @disneylnd4evr Like what you hear? Offer your support by buying us a churro: https://www.buymeacoffee.com/disneyland4ever

You could have great downloads and still get zero clients from your podcast. Courtney Elmer has spent 15,000+ hours figuring out why, and exactly what to fix. Courtney Elmer is the host of Insider Secrets to a Top 100 Podcast and the founder of PodLaunch, a program that has helped over 70 business owners build podcasts that convert listeners into clients. She's spent more than 15,000 hours researching the psychology behind what makes podcasts succeed or fail, and has become a leading authority on the intersection of human behaviour and podcast strategy. She's also a Webby Awards judge, which gives her a front-row seat to what separates the best podcasts in the world from everything else. She calls New Orleans home, where she lives with her husband Alan and their son. She shares/breaks down: ◼️ The four-part audit she runs when a podcast has decent downloads but isn't generating client inquiries ◼️ Why placing your call to action at the end of the episode means most listeners will never hear it, and where to put it instead ◼️ The neuroscience behind opening loops and why Netflix has been using this strategy on you for years ◼️ What a high-converting episode title actually looks like, and why pain plus benefit consistently outperforms either on its own ◼️ Why having too many guest episodes can quietly erode your authority with your own audience ◼️ The 'yes, and' framework from improv comedy that makes guest interviews more compelling for listeners ◼️ How to use episode end-caps to get listeners into the habit of clicking play on the next episode ◼️ Why a smaller, highly relevant audience will always out-convert a large disengaged one   Follow Courtney Elmer: https://podlaunchhq.com/ https://www.podlaunchhq.com/blog https://podlaunchhq.com/bingeworth-episode-framework https://www.podlaunchhq.com/blog?tag=podcast+seo https://www.podlaunchhq.com/blog?tag=creating+bingeworthy+content https://www.podlaunchhq.com/blog?tag=marketing+%26+growth    Want to grow your visibility through podcast guesting? Explore how PodWritten can help: https://podwritten.com/services/   Bonus tips and resources: ◼️ Blog: https://podwritten.com/blog/ ◼️ Instagram: https://www.instagram.com/podwritten/ ◼️ LinkedIn: https://www.linkedin.com/company/podwritten   Questions or want to say hey? Email us at sam@podwritten.com   Please leave us a review on Apple Podcasts or Spotify.

Have you considered performing a cochlear implant while your patient is awake? In this episode of the Backtable ENT & Allergy Podcast, Dr. Walter Kutz and Dr. Brandon Isaacson sit down with Dr. Sarah Mowry to explore her protocol for cochlear implants under local anesthesia, an approach especially relevant for older adults concerned about the cognitive risks of general anesthesia. Dr. Mowry shares her criteria for patient selection, preoperative counseling strategies, and how she adapts the OR setup to maximize comfort and communication during awake surgery. --- Get the BackTable apphttps://www.backtable.com/app --- Timestamps 00:00 - Introduction02:06 - Why to Consider Awake Cochlear Implants05:32 - Indications for Awake CI 08:50 - Local Blocks and Pain Control10:58 - Counseling and Expectations14:40 - Preventing Intraoperative Vertigo and Converting to General Anesthesia 17:17 - Set Up and Communication with Patient 19:14 - Lesser Occipital Nerve Block and Potential Role of Processed EEG26:32 - Pitch Matching for Single-Sided Deafness, CI, and Anxiety Considerations29:00 - Feedback from Patients and Electrode Choice 31:30 - Advice to Surgeons and Closing Remarks --- More about this episode The conversation covers her anesthesia protocol, including lesser occipital and postauricular nerve blocks, minimizing propofol, and using topical 2% lidocaine in sensate areas like the facial recess and epitympanum. Dr. Mowry discusses practical strategies of using warmed irrigation to reduce intraoperative vertigo and contingency plans for conversion to general anesthesia. She discusses electrode considerations and the potential role of processed EEG to titrate anesthesia depth and practical tips for surgeons interested in adopting awake cochlear implantation. Throughout, they highlight the importance of individualized patient care, multidisciplinary teamwork, and the growing role of local anesthesia in otologic surgery. --- Resources Cochlear Implantation Under Local Anesthesia With Conscious Sedation in the Elderly: First 100 Caseshttps://pubmed.ncbi.nlm.nih.gov/32663339/ Cochlear implantation under local anesthesia in 117 cases: patients' subjective experience and outcomeshttps://pubmed.ncbi.nlm.nih.gov/34487218/ --- BackTable ENT & Allergy is the go-to podcast for otolaryngologists, allergists, and head and neck surgeons. Download the free BackTable app to get early access to new episodes, cases, and courses curated by physicians in your specialty. ► https://www.backtable.com/app

Have you ever felt like your offer is great, but your marketing just isn't converting? In this episode, I sit down with marketing strategist Melissa Dlugolecki to share the messaging shifts that help businesses stand out, attract the right clients, and convert more consistently. We talk about why clarity beats cleverness, how to speak in the language your audience understands, and why more traffic won't fix confusing marketing. Melissa also shares how she built a 7-figure business with just 4,000 followers and why you probably don't need a new offer, you need better positioning. Get ready to simplify your marketing, build a brand people trust, and grow your business with confidence. Check out our Sponsors: Shopify - Try the ecommerce platform I trust for Glōci. Sign up for your $1/month trial period at http://Shopify.com/happy. Zazzle - Save 25% on your first order today at http://Zazzle.com with code EARN. Monarch Money -  Get your first year of Monarch Core for half off at http://Monarch.com with code EYH. Northwest Registered Agent - Visit northwestregisteredagent.com/EarnFree and start using free resources to build something amazing. Wealthfront - Join the million-plus people already building long-term wealth with confidence by heading to wealthfront.com/earn. Indeed - Indeed is giving Earn Your Happy listeners a $75 SPONSORED JOB CREDIT to help get your job the premium status it deserves. Just go to http://Indeed.com/podcast right now and support our show by saying you heard about Indeed on Earn Your Happy. HIGHLIGHTS 00:00 Why your ideal clients don't understand what you actually do. 04:00 What is marketing? 06:15 How Melissa built a 7-figure business with only 4,000 followers. 10:15 The "top of funnel" mistake that leaves clients disappointed after they buy.  12:30 Why talking about your client's symptoms converts better than talking about their pain. 14:00 Are you speaking your customer's language or your own? 16:15 How your messaging could be attracting the wrong clients. 23:15 How to know if your offer is actually solving a problem people want solved. 27:00 The 2 biggest marketing problems Melissa solves for entrepreneurs. 29:30 How to become the first person people think of when they're ready to buy. 31:00 What types of social media posts actually convert into sales? 35:45 Melissa's honest take on AI, authenticity, and the future of marketing. 40:00 The AI mistakes entrepreneurs are making with their content. 43:45 Why storytelling is still your greatest marketing advantage. 45:15 Melissa's advice for entrepreneurs who want to grow faster. 47:00 Why repositioning your marketing often works better than creating a new offer. 49:30 Who Melissa's ideal clients are and how she helps them grow faster. 51:15 What's exciting for you right now? RESOURCES Build an authentic AI brand voice that sounds like YOU and get $250 OFF with code LORI HERE! http://buildmybrandvoice.com Apply for the Elite Entrepreneur Mastermind HERE! Get on the waitlist for Mentor Collective Mastermind HERE! Try glōci for 40% off your first order with code HAPPY at checkout - head to getgloci.com FOLLOW Follow me: @loriharder Follow glōci: @getgloci Follow Melissa: @melissadlugolecki Earn up to 4.30% APY with Wealthfront's high-yield cash account for a limited time: https://wealthfront.com/earnThis experience may not be representative of other Wealthfront clients, and there is no guarantee of future performance or success. Experiences will vary. The host of Earn Your Happy podcast, Lori Harder (“Media Partner”), is not a client of Wealthfront. The Media Partner receives cash compensation from Wealthfront Brokerage for this paid endorsement placed in their podcast, creating a conflict of interest. More details available via the referral link. The Direct Deposit Plus Investing Program from Wealthfront Advisers LLC and Wealthfront Brokerage LLC provides eligible clients a 0.25% APY increase above the base APY on eligible Cash Account balances (up to an overall boosted rate of 4.30% for a limited time when including the three month 0.75% APY boost for new clients) when you direct deposit $1,000 a month, plus open, fund, and maintain an investing account. Wealthfront may change or end the program at any time and determine eligibility at its discretion. Terms apply. Full details at wealthfront.com/promo-terms.The Cash Account, which is not a deposit account, is offered by Wealthfront Brokerage LLC ("Wealthfront Brokerage"), Member FINRA/SIPC. Wealthfront Brokerage is not a bank. The Annual Percentage Yield ("APY") on cash deposits as of January 30, 2026, is representative, requires no minimum, and may change at any time. References to the APY for the Wealthfront Cash Account, including any APY increase, are to the APY paid by insured depository institutions that participate in our cash sweep program (the "Program Banks”). Wealthfront Brokerage does not pay interest. Wealthfront Brokerage sweeps cash balances to Program Banks, where they earn the variable APY.Same-day withdrawal or instant payment transfers may be limited by destination institutions, daily transaction caps, and by participating entities such as Wells Fargo, the RTP® Network, and FedNow® Service. New Cash Account deposits are subject to a 2-4 day holding period before becoming available for transfer. Fees & Eligibility requirements may apply to certain checking features. Investing involves risk, including the possible loss of principal. Securities investments are not bank deposits, bank-guaranteed or FDIC-insured, and may lose value. 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This week's Hotline opens with a topic Kelly gets asked about constantly: what exactly is Substack, and why is everyone suddenly moving there? Kelly breaks down why conscious creators and consumers are leaving the mainstream, AI-flooded platforms for a place that still feels human, how her own team grew a paid Substack faster than she ever expected after starting with zero plan, and why she now believes it's one of the best places to build a business in 2026. She explains how to use Substack as a trust-building offer, how the tiers actually work, and why the weekly deep-dive newsletter lands somewhere most content never does: the inbox. Then, we hear from two business owners:  Christina (sales & enrollment consultant) — how to convert more of your marketing audience into sales calls, and stop losing revenue between launches Dr. Erin (psychologist turned coach & speaker) — how to strategically find her high-performing women clients instead of waiting for them to find her A throughline across the whole episode: no matter what happens with AI, people still buy from people, and there's a person on the other side of every million-dollar door. What's inside: Why Substack is becoming a trust engine for serious businesses How to structure the tiers to move people into your ecosystem Converting marketing attention into actual sales conversions Speaking for conversion vs. speaking for branding Timestamps 00:00 — Welcome and the two ways to participate in the Hotline 01:30 — What is Substack, and why creators are leaving mainstream platforms 05:00 — How Kelly's team grew on Substack (and why it surprised her) 08:00 — The newsletter as the heartbeat, and how the tiers work 11:00 — Using Substack as a trust-building offer (the middle and Founding Members tiers) 14:00 — Why Substack works: constant marketing, real community, a compressed buying cycle 17:00 — Caller 1, Christina: converting more launch leads into sales calls 22:00 — Following up and moving buyers through the pipeline between launches 24:00 — Caller 2, Dr. Erin: finding high-performing women clients through speaking 28:00 — Virtual vs. in-person speaking, and building the referral pipeline Resources & Mentions The Sacred Art of Selling by Kelly Roach (on Substack) — Kelly's newsletter and community; free tier, a middle paid tier focused on leveraging and monetizing Substack, and the Founding Members tier that bridges into her core offers: https://kellyroachofficial.substack.com/subscribe  The Business Breakthrough Hotline: Ready for your business breakthrough? Text your question + name to 916-418-9799 with the hashtag #BusinessBreakthroughHotline for a chance to be featured on the show!

In this episode, I'm talking about one of the biggest reasons launches fail to attract enough sign-ups—and it's probably not what you think. If your webinar, challenge, boot camp, or masterclass isn't getting the registrations you expected, it's rarely because people aren't interested. More often than not, the real issue is your messaging. I explain why getting people to sign up is the first crucial step in a successful launch and why your message needs to instantly communicate why your audience should invest their time. We dive into the simple messaging shifts that can dramatically improve your launch results. I share how to focus on the transformation your audience wants, speak directly to their biggest struggles instead of your own agenda, and make one clear promise rather than trying to teach everything at once. By the end of this episode, you'll have a practical framework to review your next launch and create messaging that attracts more of the right people. 3 Key Takeaways: Be Crystal Clear About the Outcome People sign up because of the result they'll get, not because of the format of your event. Make it obvious what they'll achieve by attending. Focus on Their Problems, Not Your Content Your audience cares more about solving their challenges than hearing everything you plan to teach. Lead with their pain points and desired transformation. Keep Your Message Focused Avoid overwhelming potential attendees with too many promises. One clear, compelling outcome is far more effective than trying to cover everything. LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODE Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list,  Instagram, LinkedIn, or Facebook, Subscribe to my Youtube

Your customers don't actually buy offers, they buy outcomes. Ignoring this fact can result in your content missing the mark. In this episode, Emma shares the most important question your audience is wondering with every piece of content they consume: "What's in it for me?". She explains why consumers focus more on identity than features and the importance of "Life ROI". You'll also learn the common pitfalls for founder-led brands and what Ninety Five Media assesses for every new client to help them boost their engagement and improve their conversions.  Listen in as Emma explains: What Your Consumers Really Care About How to Create Content that Converts What Your Audience Wonders with Every Piece of Content   And much, much more!  

https://youtu.be/1Fjm6P43i8k Anastasia Golovko, President and CEO of Tino Digital Agency, is helping businesses build user experiences that work by creating intuitive digital experiences that simplify complex systems and improve the way people interact with technology. By combining strategy, design, and engineering, she helps startups, enterprises, and organizations in highly regulated industries deliver products that people actually enjoy using.  In this conversation, Anastasia introduces the Agency Growth Framework: Build Relationships, Find What’s Broken, Help Your Team Flourish, Nurture Creativity, and Offer Your Customers Relief. She explains why trust is the foundation of lasting client relationships, how identifying user friction creates immediate value, and why empowering creative teams leads to better products and stronger business outcomes. Anastasia also shares how eliminating user friction through live UX audits accelerates business growth, improves customer satisfaction and conversion rates, and demonstrates the importance of user experience in government digital services. — Build User Experiences That Work with Anastasia Golovko  Good day. Steve Preda here with the Management Blueprint Podcast, and my guest today is Anastasia Golovko, President and CEO of Tino Digital Agency, a team of experts specializing in helping companies and startups achieve their goals by providing comprehensive solutions in strategy, design, and engineering. Anastasia, welcome to the show.  Thank you so much. Thank you for having me.  Well, it’s very interesting that you combine strategy, design, and engineering. I have not seen this combination before. So where does this come from?  The foundation for all of this is user experience and the connection to the user that we’re trying to build for many companies. As soon as you start thinking about the user and their experience, they get to enjoy the product more and more, and they get to find the buttons that the clients want them to find in their product.  Okay. So basically, you have to have a strategy first, then you come up with a design, and then you engineer it. Yeah.  The design supports the strategy, and then you have a good product.  Exactly. We also work with startups, and we work with established companies. With startups, we encourage them to reach the market as fast as possible so that they get to prove their hypothesis. Because up until it reaches the customer and starts getting feedback from the customer, it’s all in numbers. It’s all in the… But it’s still a hypothesis of how it will perform. The sooner we’re there—with as few features as possible, while still being valuable—the better. Some clients call it an MVP, and some clients call it a Minimum Lovable Product. Then they can start getting feedback, and those relationships start building between the final user and the product. Yeah, that makes sense. And Lovable is actually also a vibe coding platform, isn’t it? Yeah.  Yeah. That’s right. Maybe that’s where it comes from—that you can get a lovable MVP very fast with vibe coding. So let me start by asking you, what is your personal “why,” and how are you manifesting it in Tino Digital Agency? I recalled such a wonderful story that I want to share with everyone from my childhood. I was born when it was still the USSR. I’m originally from Ukraine, and when the USSR fell apart, everyone was poor. When I was 13 years old, I remember talking to my friends and saying, “When I grow up, I’m going to drive a Jeep Grand Cherokee.” They completely mocked me. They said, “That’s impossible.” I remember that question to this day: “Do you even know how much money that costs? Have you ever seen that much money?” My brain just flipped a switch. I thought to myself, “That’s just money.  It can be made.” Money is there to be made. That mindset, I think, separated me from my childhood friends by giving myself permission to dream big without limitations. Just like somebody dreamed about sending a car to space, they gave themselves permission to think that up. So, ironically, I ended up owning a Jeep Grand Cherokee. We had it for 10 years. A while ago, there were floods in Houston, and the Jeep Grand Cherokee has very good ground clearance, so we were able to get through them.  After I got that car, I remembered this conversation from back in the day. So we started our agency with zero capital and zero connections. Without growing into connections here, that created a set of blocks. So we were attracted to subcontracting for top agencies in LA, Silicon Valley, and Switzerland. Eventually, we landed a massive contract with one of the top Swiss banks, modernizing their digital products as well as rethinking their strategy toward the younger generation. That was my wake-up call. I realized, “Wow, we’re incredibly good at this.” The Swiss bank had such high standards that we had to fit within their branding. They couldn’t rebrand just because we thought something up.  We had to fit into their tight branding and produce a good product within those guidelines. It made me look around the States and realize that—I had already lived here for more than half of my life—we have so much anxiety around finance and healthcare. After that moment, I decided to move our company in those two directions. Maybe our team can actually reduce that anxiety and make a real dent in the well-being of the nation—the well-being of the people who interact with products that are convenient, don't add to the problem, but instead resolve it and make it intuitive.Share on X  Yeah. That’s great. I never heard the combination of finance and healthcare phrased this way—that both of them are a big source of anxiety for people. And if you can fix their problems in these areas, then you can actually reduce their anxiety and increase their well-being. That makes perfect sense. I also love the example of, you know, “what the mind can conceive and believe, it can achieve” kind of thing. Visualization is very powerful. It worked in my life as well.  So this is a podcast about frameworks. It’s called Management Blueprint, and what I’m looking for is some kind of, it could be a mental model. It could be some kind of process. Something that simplifies the world and allows you to see things more clearly, make better decisions, or create a bigger impact. So what comes to mind?  I love this question. I love this question, and I love viewing the answers from your other guests to this question, and how everybody approaches it differently. For different people, it is their own world that they built. So, in our world, first, we build relationships. No cold calls. We build these relationships with our clients and with our team.Share on X The digital agency market is oversaturated with low-quality providers who sign the client, then disappear for four weeks, come back, and drop a product that doesn’t relate at all.  Then they come to us. Some of our clients come to us and say that the agency disappears. It’s really important for us to stay in contact. So our first step is building these in-person relationships. That also means visiting conferences, visiting events, showing up wherever it’s needed—before, during, and after the process as well. So I think what we do by building relationships is that we sell trust, not just the code or the design.  Of course. Yeah, that makes sense. In this AI age, when there’s so much noise. When you’re online, you don’t know what’s real and what’s not. But when you meet someone in person at a conference, then you know they’re a flesh-and-blood human being. Yes. And also, describing to a person that user experience is important, that I can do it, and that I do it really well doesn’t really give them value. Rather than just telling them, I can look through the site face to face and find certain things that are broken right there on the spot. It’s not a simple presentation. It’s already proof of my value. So that helps. So that’s first. The next one is the human element. The human element of the team. Our designers and developers are not machines. Each of those teams needs its own approach. They need their own conditions to flourish.  They need their own conditions to be successful. If we keep a creative person locked into FinTech, compliance-driven products for too long, they’ll burn out. It’s two-faced. We try to avoid that as much as possible, but we consider what they’re telling us. We listen. If a designer tells us something isn’t working out, or they’ve hit a creative block, we try to rotate them, give them different exercises, give them a break, and so on. So, listening and rotating. Rotating between different types of projects. But whenever the FinTech project comes back, we need the FinTech team to work on it.  So at this point… Sorry, I have a clarifying question. The previous point was helping your team flourish, basically. By rotating them, is it about helping them gain more experience, not burn out, or create more ideas? So what’s behind this idea of rotating?  It’s the creativity that for it to exist, it needs different challenges. Let’s imagine a FinTech dashboard. It’s tables. It’s tabular. It’s a similar task that they’re solving. They’re solving how to convert tabular formats into digestible formats. Converting tabular formats into something that the user can comprehend quickly. With a food delivery app or a calorie-tracking app, they get to add more colors, use different styles, and solve a different problem. So I think that when they get to solve different problems, they keep their full creative potential.Share on X  Yeah. You’re not allowing them to fall into a rut and just go on autopilot, basically.  Not everyone. Not everyone. We mainly listen. We listen, and whenever we hear the signs that a person is asking for something more creative, we do that. Happy humans build great products.  Yeah, that’s true.  And we’re a service company. Our team is our main advantage.  All right. So you build relationships, you find what’s broken, you help your team flourish, you stimulate or nurture their creativity. So what’s next? What’s the last piece of the puzzle? Is there another piece of the puzzle, or is that it?  Yes. The next step is to provide relief. We could be building everything for everyone, but over time—my company is 10 years old now—and over those 10 years, we became really good at turning something that is complex or heavily regulated. For some reason, clients know that it has to be intuitive. To be competitive, it has to be convenient. Sometimes it’s in industries where they have a lot of competition. Whoever is more convenient for the client will move forward. Not for the client—I mean, for the final user.  Apple philosophy. Yeah. So, to be a relief, to be their right hand, we need to be looking for companies that are undergoing some changes. Maybe it’s a digital transformation. Once, we completed a merger for companies that were providing hosting and security. They merged into one. They needed all of that infrastructure to be brought together. Their internal teams were too busy doing their internal tasks. So for that overhaul, that digital transformation, we come in as a relief squad with the skill to make it intuitive. So we can call it becoming a reliefShare on X Offering relief.  Yeah.  Yeah. It’s a mindset, really. It’s thinking about, “How can I make these people’s lives easier? can I help them do their work better, with less mental strain and less cognitive load?”  And for them, in the end, it’s for their users as well. I often say that we build experiences that work. Every business owner comes up with an idea of what they want their end users to do, but they don’t always find it. They don’t always find it because, somewhere along that chain, there was a UX designer, a UI designer, and a developer who all worked together on that user experience, and something didn’t go right. Typically, with a little bit of data, or just complaints, or just suggestions, the owners and the product owners know what’s not working.  They can see that some registrations aren’t happening, some sign-ups aren’t happening, some applications aren’t being filled out completely, and so on. Some tickets aren’t getting booked. Marketing worked fine, but somehow the carts are being abandoned. Why is my cart being abandoned at the moment when we spend so much money on marketing? We don’t do marketing. We know what marketing is trying to do, but what happened then? So you’re treating the client’s effort as a complex system, and you want to optimize that system so that everything serves the same purpose, it’s simple, and you have a team that keeps improving it.  Yeah. If they have some kind of Google Analytics or Hotjar analytics, it’s always easier to put a number to the words. We can say that this user experience is broken because the consumer is overloaded at the cart. Maybe you’ve seen those shopping carts where there’s a timer, additional upsells, and also some additional decisions they have to make, whether they want insurance or not, and so on. It becomes very overloaded. Sometimes people just close it. It’s too much. So we look at the cart and see how it can be improved to be more pleasant.  Yeah. That’s great. That’s fantastic. So, switching gears here a little bit, what drives growth in your particular business?  That’s what I actually started to talk about. I now realize that this friction audit, UX review, UX evaluation—that gives immediate value. It is the foundation of our business growth.Share on X The thing is how it’s delivered. If I present it in a room and talk about user experience, how it’s important, and how to lay things out, the perceived value is hard to communicate. It can sound abstract unless we’re talking about something specific. Our real growth driver is a live, maybe casual, friction audit.  For example, at a recent conference, a business owner asked me to look at her website. Right there on my phone, I pointed out a few specific UX blocks that were delaying the purchase. I was like, “Look here. Every second user is delayed. They’re drifting away. They have to make two extra clicks to get where they need to be. This click is not necessary. You can remove it. You can place it here instead.” Control dropped. She said, “That’s exactly what I needed.” When business owners see exactly where they’re losing money in real time, that value is undeniable. So you go to these conferences, then you talk to people, they show you their website, and you point out a couple of friction points. Immediately they see, “Wow, you guys could fix that.” That already is value. Then, probably, if you found two friction points in two minutes, if you dive deeper, then you’ll find a lot more, right?  Yeah. That is the ultimate path, which we don’t always take. We can only go to so many conferences and have so many of these conversations. But the opportunity to have that conversation is where the most growth comes from. That’s the optimal way to grow—by showing, not just telling. We definitely have a good presence on the platform for designers called Dribbble. If you search on Dribbble for finance or FinTech products, you'll find me. That already speaks to our experience.Share on X  But this kind of conversion of experience into value for our clients, for those business owners, that’s an add-on. That doesn’t come from a pretty picture. I have many pretty layouts, and those who understand user experience can see it, but that’s not always the case. To understand user experience, you have to have experience. You have to be in that area. Typically, that’s for repeat entrepreneurs. A part of our clients are serial entrepreneurs who keep opening businesses. They can’t stop opening businesses. I think when you’re in that mindset, it’s hard to stop.  Yeah. Some people are good at starting companies, and other people are good at building companies and growing them.  Yeah.  So what’s one thing, Anastasia, that you’re actively trying to figure out in your business right now? I’m actively trying to figure out how to get into the government space—government contracting. That’s a whole different animal. To get a government contract, one of the rating criteria is previous government experience. Today, it’s 2026. Every agency has a website. It means they have a vendor. It means they’ve had a vendor, or somebody has a preferred group of vendors, and so on. Large companies are taking a big part of that market. The market is oversaturated.  Somebody comes in and does a website for dirt cheap, and it’s not good. Not always, but we’ve seen it. We’ve been trying to break into our local market in the city near where I used to live. They had an RFP for a website. I thought, “Oh, I wish I could do that. I know them so well.” But another company came in with a lower offer. I think the website became worse than it was before.  You know, there’s a big gap between commercial company websites and government websites. You try to pay a bill to the government, like taxes, and there are a million clicks. It’s so complicated, and it doesn’t have to be. I can totally relate to this. I say, “Why don’t these people fix this up?”  And I think it partially comes from one of the points that I was making before. It’s that understanding user experience and understanding the value of it isn’t a given. It’s not something that existed a while ago.  That was not one part of the rubric when they evaluated the offers. Exactly. It has to match the existing system. It has to transmit data. It has to be ADA compliant. But nowhere does it say that it has to be convenient for the users.  Yeah.  And we can quantify it. We can gather a user group, gather their feedback, and so on. So right now, on Monday, I’m doing a demo for our first nearly completed government contract. That client actually prioritizes user experience, and she asked, “Could we possibly do user testing with my actual users?” I cannot tell you how much I love that question. Just the fact that she prioritizes that is exactly what we do.  Yeah. Well, you bring a lot of passion to solving problems, and I love that. So if you had a magic wand to fix one thing inside your company in the next 12 months, what would that be?  Being the person who’s always trying to fix something—and in my family, it’s great that I have my business, because otherwise I’d be going around fixing them. Yeah. Yes. My husband would be just enough. So I think the first thing would be to focus on our team and make sure they're always heard. That they get the time they need. That they get their problems resolved on time by senior leadership, by HR, or by whoever is needed.Share on X I’ve noticed several situations where that’s been postponed, or the person doesn’t speak up, or they see that I’m busy, someone else is busy, and they just think, “We didn’t want to bother you.”  Then there comes a point where they’re not happy. That’s too late. We don’t want them to become unhappy. So if I had a magic wand, I would make sure that my team is heard. That’s the most important thing. Once they’re heard, then we can see if it’s solvable, if it’s not solvable, and so on.  Yeah. That’s very important because, ultimately, you said that you want a happy team. Because a happy team does great work. If people feel heard, they’re going to be happier and deliver.  And if somebody’s selling widgets, it’s the equivalent of saying, “I want my widget to be perfect.” For my widget to be perfect… Because we test for skill before we hire, so they already have the skill. They already have good teamwork. I think the environment that we’ve built is already there. We have those foundations for them to be able to apply themselves properly. But then, what if something happens along the way?  Yeah. Love it. I love this human-centric approach that you take—not just for your team, but also how you look at the human user experience, the people, to improve the lives of your customers by designing good products.  Yeah.  So if someone would like to take advantage of your services, or they have some friction that they want to alleviate, or they’re a government agency and they figure, “Well, maybe these guys down in Houston can help us,” where can they reach you, and how can they connect with you personally? It’s very easy. Tino.design is our website. There, you can schedule a call with me. Just choose any time on my calendar and speak with me or my right-hand person. Alexander is also available. Whichever time is more convenient, we can just have a conversation and see whether we can help or not. Okay. So you heard Anastasia Golovko, President and CEO of Tino Digital Agency, down in Houston. She really cares about your company, your user experience, and making sure your people aren’t frustrated using your technology. If you liked what you heard, reach out to them. Check out Tino.design. Book a call. If you enjoyed this episode, make sure you follow us on YouTube, give us a review on Apple Podcasts, and stay tuned because every week we have an exciting entrepreneur come and share their best-kept secret framework with us. So thanks, Anastasia, for coming, and thank you for listening. Thank you, Steve. Important Links: Anastasia's  LinkedIn Anastasia's  website

Everyone's talking about the free $1,000 the government just dropped into Trump Accounts. Almost nobody's talking about the fine print — or the backdoor Roth IRA strategy hiding inside it. In this episode, David breaks down Trump Accounts, 529 plans, UGMA/UTMA custodial accounts, and custodial Roth IRAs side by side: what each one actually does, where the real catches are, and the one advanced move that could turn a modest Trump Account into a six-figure Roth IRA by your kid's mid-20s.The Numbers You Need to Know$1,000 — one-time federal seed deposit for eligible kids born 2025–2028$5,000/year — combined annual contribution cap for a Trump Account (individuals + employer)$2,500/year — max employer contribution, counted within the $5,000 cap0.10% — expense ratio cap on Trump Account investmentsAge 18 — when a Trump Account unlocks and converts to a traditional IRA$7,500 — 2026 contribution limit for a custodial Roth IRA (requires earned income)10% — early withdrawal penalty on taxable IRA distributions before age 59½Episode Timestamps0:00 — Cold open: the free money everyone's talking about2:30 — What a Trump Account actually is8:00 — The 529 comparison12:30 — UGMA/UTMA: the no-restrictions account (and its biggest risk)17:00 — Custodial Roth IRA for kids with earned income23:00 — The backdoor Roth conversion strategy hiding inside a Trump Account27:30 — So which account do you actually use?31:00 — Wrap-up and next stepsWhat Is a Trump Account?A Trump Account (formally a Section 530A account) is a new type of custodial-style traditional IRA for children, available starting July 4, 2026. Any U.S. citizen child under 18 with a valid Social Security number can have one opened on their behalf — and children born between January 1, 2025 and December 31, 2028 qualify for a one-time $1,000 federal seed deposit.After that seed money, parents, grandparents, and other individuals can contribute up to $5,000 combined per year, with no earned-income requirement. Employers can add up to $2,500 of that total, tax-free to the employee. During the account's "growth period" — birth until January 1 of the year the child turns 18 — the money is locked, invested only in low-cost U.S. stock index funds, and cannot be withdrawn for any reason."The Trump Account is not a replacement for a 529. It's not a replacement for a custodial account. And for some of you, it might not even be the best of the four options we're about to walk through."Trump Account Quick FactsNo earned income required to contribute$1,000 government seed for eligible children (does not count toward the $5,000 annual cap)Locked until January 1 of the year the child turns 18Converts to a standard traditional IRA at that point — ordinary income tax + 10% penalty on early withdrawals apply thereafter, with limited exceptionsTrump Account vs. 529 PlanA 529 plan is purpose-built for education. Many states offer a tax deduction for contributions, and—unlike a Trump Account—qualified education withdrawals come out completely tax-free, not just tax-deferred. Contribution ceilings are also far higher than the Trump Account's $5,000 annual cap.The tradeoff: flexibility. If the money isn't used for qualified education expenses, you're facing taxes and penalties to access it for anything else. (Some limited 529-to-Roth rollover options now exist, but they come with their own caps and rules.)Bottom line: Trump Account = flexible use, locked for 18 years. 529 = bigger tax break, locked into education as the purpose.Trump Account vs. UGMA/UTMAUGMA and UTMA custodial accounts offer something neither of the accounts above can: zero restrictions on how the money gets used. Braces, a car, a business — anything.But that flexibility comes with two real costs. First, it's a fully taxable account — no tax-deferred growth, and the "kiddie tax" may apply, sometimes taxing gains at the parents' rate rather than the child's. Second, and more importantly: the money legally belongs to the child from day one. At 18 or 21 (state-dependent), every dollar becomes theirs, with no conditions and no say from the adults who funded it."I've had conversations with clients who funded one of these accounts for a decade and then watched their 18-year-old empty it out for something the parents very much did not sign up for."Trump Account vs. Custodial Roth IRAFor a child with real, documentable earned income — a W-2 job, self-employment, or legitimate pay through a family business — a custodial Roth IRA quietly beats all three other accounts on pure math. Contributions grow completely tax-free, not just tax-deferred, and the contribution ceiling ($7,500 in 2026) is higher than the Trump Account's $5,000 cap.The catch: it only works if the earned-income requirement is met, and the documentation needs to be handled correctly — especially if the income comes through a family business — or it can create a bigger problem with the IRS than it solves.The Backdoor Roth Strategy Hiding Inside a Trump AccountHere's the piece almost nobody talks about: once a Trump Account converts to a traditional IRA at 18, it becomes eligible for a standard Roth IRA conversion — meaning some or all of that balance can be moved into a Roth IRA by paying ordinary income tax on the converted amount today, in exchange for tax-free growth and tax-free withdrawals for life.Because Trump Accounts never required earned income to fund in the first place, this creates something that wasn't possible before: a path to real Roth IRA money for a child who never worked a single job."You could have a kid who never worked a single job, walk into age 18 with real money in that account, and convert it into a Roth IRA — something that was never possible before without earned income. That's the backdoor."The timing matters enormously. Converting during a low-income year — often the late teens through mid-20s — means paying tax on the conversion at a much lower bracket than the money would likely be taxed at later in life. Some financial planners have modeled modest Trump Account balances compounding into six figures in a Roth IRA by a young adult's mid-20s, and well over $1 million by retirement.Landmines to Know Before ConvertingKiddie tax risk: converting while the child is still a full-time student or dependent can trigger taxation at the parents' rate, undercutting the strategyBasis tracking: government seed money, employer contributions, and charitable deposits are fully pre-tax and taxable on conversion; money contributed by parents or grandparents was already after-tax and shouldn't be taxed againThe five-year rule: each conversion starts its own five-year clock before it can be withdrawn tax- and penalty-freeEvolving guidance: the IRS has not finished writing all the rules around this strategySo Which Account Should You Actually Use?The honest answer: it's not "pick one." These accounts serve different goals, and stacking them intentionally — rather than by accident — is where real planning happens.529: earmarked money for a specific outcome — educationUGMA/UTMA: flexible, no-restriction savings, with real loss-of-control riskTrump Account: long-horizon retirement head start, with free seed money and a potential backdoor Roth playCustodial Roth IRA: the strongest long-term math, once a child has earned incomeNone of these are wrong on their own. But four accounts with four different rule books, contribution sources, tax treatments, and control timelines is exactly how families end up with a pile of savings and no actual strategy behind it.Ready to Map It Out?If you've got a Trump Account, a 529, an old UTMA, and a kid with a summer job all in the mix — and you're not sure they're actually working together — that's exactly what a Vision Call is for. We'll map out every account you've got for your kids or grandkids and make sure they're pulling in the same direction, including whether a Roth conversion strategy makes sense for your family.Schedule your free Vision Call →Know a parent or grandparent who just opened a Trump Account without thinking through the other three options? Send them this episode — it might save them from a decision that's hard to undo.Topics covered: Trump Accounts, Section 530A accounts, 529 plans, UGMA accounts, UTMA accounts, custodial Roth IRA, Roth IRA conversion, kiddie tax, IRA contribution limits, saving for kids, tax-free growth, financial planning for children, retirement accounts for minors, backdoor Roth strategy

A Wisconsin man was fired by the Environmental Protection Agency for signing a letter opposing the Trump administration's rollbacks of environmental regulations. Dozens of animal rights activists are charged after storming a beagle breeding facility twice. Plus, one of Wisconsin's biggest cities tackles housing by converting old farmland.

In this episode, I'm breaking down four of the biggest sales page mistakes that could be costing you conversions—without you even realizing it. Your sales page isn't just a place to list what's included in your offer; it's the final step in helping someone feel confident enough to say yes. I share why your messaging matters more than clever design and how small changes can make a huge difference in turning visitors into buyers. We look at how to create a headline that grabs attention within seconds, why leading with features instead of your audience's struggles can lose potential customers, and how to paint a vivid picture of the transformation your offer provides. I also explain why testimonials are one of your most powerful conversion tools and how to use them strategically throughout your page to build trust and overcome objections. 3 Key Takeaways: Capture Attention in the First Three Seconds Your headline needs to immediately speak to your ideal customer's biggest challenge or desired outcome. If visitors don't instantly feel like they're in the right place, they're unlikely to keep reading. Sell the Transformation, Not Just the Features Before explaining what's inside your offer, show people where they are now, where they want to be, and what life could look like after achieving that result. Help them emotionally connect with the transformation. Build Trust with Proof Throughout the Page Don't save testimonials for the bottom of your sales page. Use a variety of success stories and case studies throughout to reinforce your message, answer objections, and give potential buyers confidence to take the next step. LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODE Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list,  Instagram, LinkedIn, or Facebook, Subscribe to my Youtube

Jim and Chris discuss listener emails on Social Security spousal benefit calculations, variable annuities in a 403(b), converting Inherited IRAs, and the Social Security child-in-care provision’s effect on spousal benefits. (10:00) — A listener asks Chris to explain why his additional high-earning years increased his own benefit so little, due to Social Security’s bend point formula, and how that translated into only a small spousal benefit adjustment for his wife. He also asks whether Social Security stops recalculating a worker’s PIA once they reach age 70. (28:00) — Georgette asks why her 403(b) funds are classified as variable annuities rather than mutual funds, and whether they function like other variable annuities sold on the open market. (54:30) — The guys field a question about a non-spouse inherited IRA, where the account holder wants to know whether the required RMD must be taken before completing a separate Roth conversion. (1:05:15) — Jim and Chris address whether the child-in-care provision removes the early-claiming reduction to a wife’s spousal benefit, in a case where she claims at 62 and her husband, the higher earner, waits until 65. The post Social Security, 403b Variable Annuities, Converting Inherited IRAs: Q&A #2627 appeared first on The Retirement and IRA Show.

In this episode, I'm sharing a soul-and-strategy conversation I had with the powerhouse Stefanie Gass, on her podcast God-Led Business. Stefanie is a leading voice for faith-led entrepreneurs and visibility strategy. We get into the early days of my business, the hard-won clarity that led me to my first million-dollar year, and the moment I finally stopped trying to be a lifestyle blogger and just allowed myself to be "Julie Publicist." I share my exact definition of messaging versus content, why your content isn't converting (hint: it's not a content problem), and the specific shift my client made that turned one post into $15,000 in sales. We unpack the difference between messaging as the foundation and content as the tactical execution, why niching down has nothing to do with content pillars, and the visibility truth I learned from my years in PR: opportunity doesn't fall from the sky—you have to put yourself in the path of it. If you've ever felt too late, too unqualified, or like your genius isn't being seen, this episode is your encouragement and your permission slip. Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want!  KEY POINTS:  03:56 From PR to Online 05:33 Monetizing With Pitching 06:54 Course Podcast Million 12:06 Investing With Faith 15:43 Own Your Genius 18:16 Messaging Versus Content 20:18 Irresistible Offer Path 20:45 Clear Offer Fit 21:05 Niche Down Right 21:28 Market Research Nuances 22:27 Message Mining Systems 23:10 Jeans Closet Story 25:55 Specificity Sells 27:35 Visibility Before Ready 30:11 Pitch Your Way Up 33:01 Build Fear Capacity 34:23 Own Your Story 36:25 Where To Find Julie QUOTABLES: “Visibility is not the byproduct of success, it's not the byproduct of launching a podcast, or getting people to listen to episodes, or even being featured on podcasts. It's the literal catalyst of all of them.” - Julie Solomon  “So often we wanna build an offer and build a brand about something sparkly that someone else is doing or that we want to do in the future. But that's where you missed the mark.” - Stefanie Gass GUEST RESOURCES: You can listen to Stefanie's Podcast GOD-LED BUSINESS Listen to Stefanie's Episode of The Influencer Podcast RESOURCES: [UNSCRIPTED RETREAT 2027] Where your voice, your message, and your identity become one. February 3–5, 2027 • Nashville, Tennessee APPLY HERE [THE REVENUE ACCELERATOR] Book a strategy call to explore whether The Revenue Accelerator is the right next step for your business and leadership. Apply and schedule your call today. [ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence. Follow Julie on Instagram! MUST HAVES THIS MONTH: [TURN YOUR IDEAS INTO ACTION]With this platform, you can easily create a beautiful store, manage products, and run marketing campaigns—all in one place. Find out more.