Podcasts about podcast advertising works how

Podcasts are the new kid on the block gaining in popularity to both listeners and advertisers trying to market to these listeners. Does podcast advertising work? How is this different than radio? Who do I contact to get a rate card? We had lots of questions too so we contacted one of the best in the podcast advertising business to come on the Neon Noise podcast and tell us all about it. Glenn Rubenstein is a writer, director, journalist, founder of Adoptor Media, and author of Podcast Advertising Works: How to Turn Engaged Audiences into Loyal Customers. As a veteran in a very young industry, he felt compelled to write this book to explain the basics that he would cover in just about every conversation he had with someone interested in learning more about podcast advertising. In this episode, we cover: A little history on podcasts The difference between traditional radio and podcast advertising The power in finding the right podcast / influencer for your brand Which businesses are the best fit for advertising on podcasts Why podcast listeners are a great audience How podcast pricing works Best practices and expectations for podcast advertisers The benefits of placing podcast advertising through a podcast agency ... and much more We hope our conversation with Glenn gives you a solid foundation of the podcast advertising world and helps you determine if podcast advertising is the medium to help you connect with new customers. Enjoy.

Samantha Henig, Editorial Director for Audio at the New York Times, joins Chris Bannon on The Wolf Den. The two discuss the creation and challenges of her hugely successful new daily news podcast, The Daily, as well as new opportunities for short-form daily podcasts. Samantha also explains how the Times itself defines what makes a Times podcast. Plus, managing the paper's famous editorial wall between advertising and journalism. And finally, the pros and cons of fielding podcast pitches. This episode is brought to you by Shutterstock (www.shutterstock.com/WOLFDEN) and Podcast Advertising Works: How to Turn Engaged Audiences Into Loyal Customers by Glenn Rubenstein.

Aaron Lammer, co-host of the Longform Podcast, joins Chris Bannon on the Wolf Den. The two discuss the creation and evolution of the innovative website Lammer helped co-found, Longform.org, and how podcasting fits into his vision of the site's future. Lammer also talks about the decision to start a brand new show, Stoner, which highlights the ways in which creativity and pot successfully co-exist. He also addresses the challenges of pot-related-podcast advertising: what do you do when the subject of your show is illegal in most states? This episode is brought to you by Shutterstock (www.shutterstock.com/WOLFDEN) and Podcast Advertising Works: How to Turn Engaged Audiences Into Loyal Customers.

Glenn Rubenstein is the author of Podcast Advertising Works: How to Turn Engaged Audiences Into Loyal Customers. He's also the founder of ADOPTER Media, a podcast advertising agency. Prior to his agency's launch in 2016, he spent 4 years at the TWiT Network as its Director of Marketing. We discussed the nuances of podcast advertising, how to know if your product or services are a good fit for podcast advertising, and why podcast advertising can be bring you a higher ROI than some other kinds of advertising. You can learn more about Glenn at his website https://adopter.media/ and, find his book on amazon at http://amzn.to/2hbSb8R and follow him @GlennRubenstein on twitter. For more information on Laura and her work you can go to her website www.powershour.biz and you can find Laura on twitter @thatlaurapowers and on instagram at laurapowers44.

My name is Glenn Rubenstein. I'm the author of Podcast Advertising Works: How to Turn Engaged Audiences Into Loyal Customers. I'm also the founder of the ADOPTER Media podcast advertising agency. I've worked in podcast advertising for over 5 years now. I'm excited at how much the industry has grown--and continues to grow. In fact, Bridge Ratings estimates that over $243 million will be spent on podcast advertising for 2017, on its way to over $500 million for the year 2020. Since I published my book, many people have asked "where's the podcast?" This is Episode 0! In future episodes, we're going to talk with podcast advertisers and podcasters alike about this side of the business. We'll also answer your questions and give you actionable advice about best practices for podcast ads, podcast advertising rates, and more. Please give this teaser episode a listen and email us YOUR questions. (I give out my direct email address at the end of the episode.) Also, be sure to subscribe on Apple Podcasts, Stitcher, or your favorite podcatcher--and look for our first episode to launch soon. Thanks for listening!

Glenn Rubenstein, founder of Adopter Media and author of  "Podcast Advertising Works: How to Turn Engaged Audiences into Loyal Customers" joins us to talk about the advertising landscape and what you need to keep in mind as a podcaster and advertiser.