Podcasts about podcast advertising

Your thumbs are hovering over the skip button. You hear the ad start. Do you skip or do you listen through? When it comes to your podcast…what makes you skip an ad and what makes you stay? Today, we're exploring how podcast ads actually land with listeners. Did you know that 46% of weekly listeners make purchases after hearing a podcast ad, and 88% take action! We also talk about how storytelling in ad reads builds trust with your audience, and why podcasters should consider promoting their own offers. Just remember, the right ad, delivered the right way, can be just as powerful as the podcast itself.Episode Highlights: [02:56] Ad Strategies and Podcast Advertising[04:31] Audience Engagement and Poll on Ads[07:57] Effectiveness of Podcast Ads[10:09] Host Red Ads vs. Recorded Ads[22:17] Programmatic Ads and Platforms[30:03] Challenges with Dynamic Ad Insertions[31:59] Building Relationships with Sponsors[34:01] Effective Ad Placement and Control[38:41] Knowing Your Audience[49:44] PMC Schedule UpdatesLinks & Resources: The Podcasting Morning Chat: www.podpage.com/pmcJoin The Empowered Podcasting Facebook Group:www.facebook.com/groups/empoweredpodcasting⁠Empowered Podcasting Conference 2: www.empoweredpodcasting.comApply to Speak at Empowered Podcasting Conference 2: www.empoweredpodcasting.com/speakersPodcast Monetization Opportunities with Podcorn:https://app.creators.audacy.com/loginHost Read Ads with Gumball:https://gumball.fmRemember to rate, follow, share, and review our podcast. Your support helps us grow and bring valuable content to our community.Join us LIVE every weekday morning at 7 am ET (US) on ⁠Clubhouse⁠: ⁠⁠ https://www.clubhouse.com/house/empowered-podcasting-e6nlrk0w⁠Brought to you by⁠ ⁠iRonickMedia.com⁠⁠ and ⁠⁠NextGenPodcaster.com⁠⁠Please note that some links may be affiliate links, which support the hosts of the PMC. Thank you!--- Send in your mailbag question at:⁠ https://www.podpage.com/pmc/contact/⁠ or ⁠marc@ironickmedia.com⁠Want to be a guest on The Podcasting Morning Chat? Send me a message on PodMatch, here: ⁠https://www.podmatch.com/hostdetailpreview/1729879899384520035bad21b⁠

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TWiT CEO Lisa Laporte reveals the shocking truth about podcast advertising measurement: 80% of actual engagement goes untracked without proper attribution tools. Learn the four essential strategies every advertiser needs to successfully measure podcast campaign performance, from pixel-based tracking to post-purchase surveys. Host: Lisa Laporte Download or subscribe to Host-Read Ads at https://twit.tv/shows/host-read-ads Club TWiT members can discuss this episode and leave feedback in the Club TWiT Discord.

TWiT CEO Lisa Laporte reveals the shocking truth about podcast advertising measurement: 80% of actual engagement goes untracked without proper attribution tools. Learn the four essential strategies every advertiser needs to successfully measure podcast campaign performance, from pixel-based tracking to post-purchase surveys. Host: Lisa Laporte Download or subscribe to Host-Read Ads at https://twit.tv/shows/host-read-ads Club TWiT members can discuss this episode and leave feedback in the Club TWiT Discord.

David BrodieFounder & CEOVoyascape Podcast NetworkDavid is founder of Voyascape and one of the world's first travel podcasters, having launched the Travel in 10 podcast in 2005. He continues to host and produce Travel in 10 & also co-hosts the Journeytelling Podcast. He's the former Global VP of an award-winning PR agency where he led award-winning campaigns for clients like Tourism Australia, Destination British Columbia, Emirates, Expedia. He's also a former senior advisor to the Canadian Prime Minister, and as an avid traveller and adventurer has visited 50+ countries.summaryIn this episode of the Big World Made Small podcast, host Jason Elkins speaks with David Brodie, founder and CEO of Voyascape and cohost of the Travel in 10 podcast. They discuss David's extensive experience in the travel podcasting space, his journey from politics to travel, and the evolution of podcasting as a medium. David shares insights on the travel industry, the importance of storytelling in podcasts, and the unique opportunities for travel brands to engage with audiences through this format. The conversation also touches on family travel, perceptions of different destinations, and the challenges of podcast discovery.takeawaysDavid Brodie has been hosting his travel podcast for 20 years, making him a pioneer in the field.His passion for travel was ignited during a gap year in Australia, where he worked in tourism.Travel clients are often more willing to take creative risks in marketing compared to other industries.Podcasts provide a unique opportunity to reach an engaged audience, with high completion rates for ads.The podcasting medium continues to grow, but discovery remains a challenge for many creators.David emphasizes the importance of storytelling in travel podcasts to connect with listeners.Travel perceptions can differ greatly from reality, as seen in David's experiences in Jordan and Russia.Family support played a crucial role in David's travel journey and career choices.The podcasting landscape has evolved, with more brands recognizing its potential for advertising.David believes that travel brands should explore podcasting as a way to connect with their audience. Learn more about Big World Made Small Adventure Travel Marketing and join our private community to get episode updates, special access to our guests, and exclusive adventure travel offers on our website.

A Note from James:So I've been podcasting for, gosh, 11 years—over 1500 episodes. And through that whole journey, PodcastOne always stood out to me. They recently went public, and today I've got Rob Ellin and Kit Gray joining me. What's the future of podcasting? If you're thinking about starting a podcast—or wondering how to grow one you already have—this episode's for you. These guys helped shape the entire industry, and they're sharing what works now, what doesn't, and how creators and networks can stay ahead.Episode Description:James Altucher sits down with Kit Gray and Robert Ellin, the powerhouse duo behind PodcastOne, to explore where podcasting is headed next. From YouTube's dominance to AI-driven analytics, they dissect the changing landscape of content creation, monetization, and brand-building. They also discuss PodcastOne's public market journey and how creators can turn niche ideas into multi-platform empires. Whether you're a podcast listener, creator, or investor, this episode gives you a real look at how podcasting is evolving from bedroom hobby to billion-dollar business.What You'll Learn:Why YouTube has become the most important platform for podcastersHow to build a podcast brand that lasts—and makes moneyWhy Gen Z is reshaping the future of content creationThe real metrics that drive podcast growth and advertiser interestHow PodcastOne is planning to become a billion-dollar companyTimestamped Chapters:[00:00] Introduction: The Future of Podcasting[00:06] The Rise of YouTube in Podcasting[01:08] James Altucher's Podcasting Journey[01:53] Interview with Rob Ellin and Kit Gray[02:13] Evolution and Challenges in Podcasting[02:49] The Impact of Video and Live Shows[05:36] The Importance of Audience Engagement[06:19] Diverse Podcast Formats and Their Success[07:35] Building Relationships and Networks[09:32] Monetizing and Expanding Podcast Content[22:05] The Role of Gen Z in Podcasting[25:10] Debating College and Entrepreneurship[25:43] The Evolution of Media and Content Creation[26:53] The Power of Celebrity Influence[27:55] Building and Branding in the Modern Era[31:03] The Impact of Podcast Advertising[34:07] The Future of Podcasting and AI[40:34] The Growth and Influence of PodcastOne[41:59] Podcasting During COVID and Beyond[45:13] PodcastOne's Public Journey and Future PlansAdditional Resources:PodcastOne – Official SiteNorthwest Registered AgentBetterHelp Online TherapyLand Rover DefenderEntrepreneurs on Fire by John Lee DumasThis episode is brought to you by BetterHelp. Give online therapy a try at betterhelp.com/jamesSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode of Wrestling Soup, Anthony and Joe explore the major topics in professional wrestling including the potential relocation of WrestleMania 42, Vince McMahon's current place in WWE, and the role of finances in WWE's decision-making. They dive into the impact Las Vegas has had on WWE events, as well as the speculation surrounding WrestleMania moving from New Orleans to Las Vegas. The conversation continues with insights into the competition, the significance of streaming services for AEW's audience reach, and newly arising developments in WWE and AEW programming and strategies. Furthermore, the podcast touches upon unexpected topics like unexpected nominations for Nickelodeon's Kids' Choice Awards and the growing influence of podcasting in various industries.00:00 Vegas Baby!01:23 WrestleMania 42: Vegas vs. New Orleans10:44 WWE's History with Vegas and Future Speculations28:24 Vince McMahon's Controversial Legacy39:23 Stephanie McMahon's Podcast and Dominic Mysterio41:00 Dominic Mysterio's Charisma and The Rock's Struggles50:12 Logan Paul in WWE and Fan Reactions54:19 Tony Khan's Statements on AEW's Growth01:01:36 Will Ospreay and Hangman Page's Promo01:06:40 Dave Meltzer's Controversial Opinions01:12:19 Action Figures for Adults01:13:32 Audience Disconnect01:14:46 Nikki and Brie Show Nomination01:16:05 Kids Listening to Adult Topics01:25:58 Podcasting's Mainstream Recognition01:36:22 Podcast Advertising and SponsorshipsBecome a supporter of this podcast: https://www.spreaker.com/podcast/wrestling-soup--1425249/support.

TWiT.tv CEO Lisa Laporte breaks down TWiT.tv's current four-tier advertising model—from host-read interstitial and billboard ads that remain in perpetuity, to dynamic ad insertion through Lipson Ads partners, plus Spotify and YouTube video ads. Lisa explains the difference between host-approved vs. producer-read ads, and why diversifying revenue streams became essential for TWiT's survival and growth in the modern podcasting landscape. Host: Lisa Laporte Download or subscribe to Host-Read Ads at https://twit.tv/shows/host-read-ads Club TWiT members can discuss this episode and leave feedback in the Club TWiT Discord.

TWiT.tv CEO Lisa Laporte breaks down TWiT.tv's current four-tier advertising model—from host-read interstitial and billboard ads that remain in perpetuity, to dynamic ad insertion through Libsyn, plus Spotify and YouTube. Lisa explains the difference between host-approved vs. producer-read ads, and why diversifying revenue streams became essential for TWiT's survival and growth in the modern podcasting landscape. Host: Lisa Laporte Download or subscribe to Host-Read Ads at https://twit.tv/shows/host-read-ads Club TWiT members can discuss this episode and leave feedback in the Club TWiT Discord.

Next in Media spoke with Conor McKenna, partner at Luma Partners, about what's held ad tech back from exploiting the creator economy, and why creators themselves - along with a new competitive dynamic among the tech platforms - may lead the industry in a whole new direction.

In this episode, Devin returns to discuss the value and strategies of podcast advertising for Managed Service Providers (MSPs). The conversation explores how podcast advertising draws parallels with traditional radio advertising and how it serves as a viable brand awareness tool amid the challenges of digital advertising attribution. Devin highlights the importance of niche targeting and the evolution of buying ad slots in podcasts. The discussion also covers how MSPs can utilise shorter video content, the role of LinkedIn for B2B marketing, and the significance of leveraging word-of-mouth referrals and loyalty marketing. Additionally, insights are shared on the effective use of various marketing tools and strategies to build credibility and enhance referral marketing for MSPs.    00:00 Welcome Back, Devin!  00:49 The Rise of Podcast Advertising  04:17 Choosing the Right Podcasts for MSPs  11:37 Maximizing Podcast Content  13:37 The Power of Short-Form Video  18:35 Leveraging LinkedIn for MSP Marketing  21:41 The Importance of Referral Marketing  28:41 Concluding Thoughts and Shameless Plugs      Connect with Devin Rose on LinkedIn by clicking here –https://www.linkedin.com/in/mrdevinrose    Connect with Daniel Welling on LinkedIn by clicking here – https://www.linkedin.com/in/daniel-welling-54659715/    Connect with Adam Morris on LinkedIn by clicking here – linkedin.com/in/adamcmorris    Visit The MSP Finance Team website, simply click here – https://www.mspfinanceteam.com/      We look forward to catching up with you on the next one. Stay tuned! 

This week in the business of podcasting: Surveying the Podcast Advertising Landscape, Podcasters Caught in Copyright Crossfire. The IAB Podcast Upfront Up and Moved, and “Live” is thriving in television. For every article mentioned, visit here on Sounds Profitable.

This week in the business of podcasting: Surveying the Podcast Advertising Landscape, Podcasters Caught in Copyright Crossfire. The IAB Podcast Upfront Up and Moved, and “Live” is thriving in television. For every article mentioned, visit here on Sounds Profitable.

TWiT.tv just hit a major milestone—20 years of tech podcasting—and CEO Lisa Laporte is here to share the insider secrets behind 18 years of successful ad partnerships. In this episode of Host-Read Ads, Lisa breaks down why buying host-read ads directly from TWiT delivers better results for brands. With our hands-on boutique approach, Lisa explains how TWiT turns advertisers into partners—and why agencies simply can't compete with the network's intimate knowledge of its audience. Interested in advertising on TWiT.tv? Reach out to partner@twit.tv and start a conversation about your growth goals. Host: Lisa Laporte Download or subscribe to Host-Read Ads at https://twit.tv/shows/host-read-ads Club TWiT members can discuss this episode and leave feedback in the Club TWiT Discord.

TWiT.tv just hit a major milestone—20 years of tech podcasting—and CEO Lisa Laporte is here to share the insider secrets behind 18 years of successful ad partnerships. In this episode of Host-Read Ads, Lisa breaks down why buying host-read ads directly from TWiT delivers better results for brands. With our hands-on boutique approach, Lisa explains how TWiT turns advertisers into partners—and why agencies simply can't compete with the network's intimate knowledge of its audience. Interested in advertising on TWiT.tv? Reach out to partner@twit.tv and start a conversation about your growth goals. Host: Lisa Laporte Download or subscribe to Host-Read Ads at https://twit.tv/shows/host-read-ads Club TWiT members can discuss this episode and leave feedback in the Club TWiT Discord.

In this episode of Host-Read Ads, Lisa Laporte, CEO of TWiT.tv, shares the latest audience metrics from their annual survey. With over 8,000 responses, Lisa reveals 10 key insights about the TWiT audience that demonstrate why the network delivers exceptional results for advertisers, particularly those in the tech and B2B space. Host: Lisa Laporte Download or subscribe to Host-Read Ads at https://twit.tv/shows/host-read-ads Club TWiT members can discuss this episode and leave feedback in the Club TWiT Discord.

In this episode of Host-Read Ads, Lisa Laporte, CEO of TWiT.tv, shares the latest audience metrics from their annual survey. With over 8,000 responses, Lisa reveals 10 key insights about the TWiT audience that demonstrate why the network delivers exceptional results for advertisers, particularly those in the tech and B2B space. Host: Lisa Laporte Download or subscribe to Host-Read Ads at https://twit.tv/shows/host-read-ads Club TWiT members can discuss this episode and leave feedback in the Club TWiT Discord.

In this milestone 500th episode of My Daily Business Podcast, host Fiona Killackey reflects on her podcasting journey, shares behind-the-scenes insights on her production process, and explains her decision to introduce selective advertising after 499 ad-free episodes. Fiona reveals the systems and processes that enabled her to maintain consistency over hundreds of episodes, discusses the unexpected business benefits of podcasting, and expresses gratitude to her listeners for their continued support.Get Poppy AI (use code FIONA for a discount)My Daily Business CoursesHow to Start a Podcast CourseBusiness Coaching OptionsEpisode Show Notes ⭐️ GET MORE TIME BACK with our fave AI tool that has saved us HOURS. Use Poppy AI and code FIONA for a discount ⭐️ Need some inspiration and tips today? Check out our new book, Business to Brand: Moving from transaction to transformation now. Get started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuff Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA. Ever wanted to write your own book and build your brand authority or start your own podcast to connect with and grow your audience? Check out our How to Start a Podcast Course or How to Get Your Book Published Course at our courses page. Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.

Right About Now with Ryan AlfordJoin media personality and marketing expert Ryan Alford as he dives into dynamic conversations with top entrepreneurs, marketers, and influencers. "Right About Now" brings you actionable insights on business, marketing, and personal branding, helping you stay ahead in today's fast-paced digital world. Whether it's exploring how character and charisma can make millions or unveiling the strategies behind viral success, Ryan delivers a fresh perspective with every episode. Perfect for anyone looking to elevate their business game and unlock their full potential. Resources:Right About Now NewsletterFree Podcast Monetization CourseJoin The NetworkFollow Us On InstagramSubscribe To Our Youtube ChannelVibe Science MediaSUMMARYIn this episode of Right About Now, host Ryan Alford sits down with Devora Rogers, Chief Strategy Officer at Alter Agents, to explore the ever-evolving world of marketing and consumer behavior. They dive into the challenges brands face in truly understanding their audiences, the transition from traditional focus groups to cutting-edge research methods, and the delicate balance between performance marketing and brand building. Devora introduces the concept of shopper promiscuity, explains how familiarity drives brand loyalty, and examines the rising influence of podcasts in shaping consumer decisions. This insightful conversation highlights the urgency for brands to adapt to shifting consumer preferences and craft compelling value propositions in a competitive marketplace.TAKEAWAYSUnderstanding the significance of consumer behavior in marketing.The concept of "shopper promiscuity" and its impact on brand loyalty.The transition from traditional focus groups to modern research methods, including virtual formats and mobile ethnographies.The tension between performance marketing and brand building, and the need for long-term consumer relationships.The complexity of modern marketing strategies across various channels.The role of familiarity in fostering brand loyalty among consumers.The challenges of attribution in marketing and the difficulty in determining effective channels.The importance of engaging with real consumers for genuine insights.The potential of podcasts as a growing marketing channel.The necessity for brands to adapt to changing consumer preferences and market dynamics. If you enjoyed this episode and want to learn more, join Ryan's newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding. Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford.

This week on The Podcast Advertising Playbook, host Heather Osgood sits down with Eric Smith, President & COO of Incremental Media, to explore the evolution of podcast advertising and what's next for the industry. With years of experience in media and a front-row seat to podcasting's growth, Eric shares insights on the biggest shifts shaping the space and how advertisers can navigate the opportunities ahead. In this episode, Heather and Eric discuss: The journey of Incremental Media and how podcast advertising became a key focus. The turning point when podcast ads proved to be a major force in media. The most rewarding aspects of working in the podcast industry. The biggest industry shifts that have influenced how advertisers approach podcasting. Common mistakes brands make when entering the space—and how to avoid them. How the industry can balance ad volume with a great listener experience. What's next for Incremental Media and the innovations shaping the future of podcast advertising. If you want an inside look at the podcast ad industry from a seasoned expert, this episode is packed with valuable insights!

In this episode titled “Reaching for Five Billion in Podcast Advertising,” hosts Todd Cochrane and Rob Greenlee engage in a detailed conversation with guest Steve Goldstein, delving into the podcast advertising industry's challenges and goals. The episode begins with Todd and Rob introducing the show and humorously addressing technical issues with the video display. Todd … Continue reading Reaching for Five Billion in Podcast Advertising #619 → The post Reaching for Five Billion in Podcast Advertising #619 appeared first on New Media Show.

Meet Joey Kovac, the man behind scaling Manscapes podcast sponsorship channel profitably and is now doing it for a dozen more brands. In this episode of Marketing People Love, I sat down with Joey, now Co-Founder of Podscale to dive into the nuts and bolts of podcast advertising and how it can drive measurable sales for brands. Joey shares insights on what makes a brand ready for podcast advertising, the types of creative that work best, and the crucial metrics for tracking return on the investment. If you're looking to tap into the power of podcast ads or already experimenting with them, this conversation covers how to scale campaigns effectively and avoid common pitfalls.

In this episode, TWiT.tv CEO Lisa Laporte shares five compelling reasons why brands should partner with TWiT.tv for their podcast advertising needs: 1. Audio and video formats for all shows, allowing hosts to deliver engaging, in-depth, and authentic host-read ads. 2. Simulcasting on eight platforms, attracting 3,000 to 5,000 live viewers per episode and offering free brand exposure. 3. Full-service continuity team providing comprehensive support for ad campaigns, including an onboarding call with hosts and brands. 4. Proactive ad layering to ensure delivery of all paid impressions and bonus exposure for brands. 5. Extensive benefits for direct partners, such as featuring on various TWiT.tv pages, guaranteed impression over-delivery, courtesy commercials, and social media promotion. Don't miss this opportunity to learn about the innovative advertising strategies employed by TWiT.tv and how they can help elevate your brand's reach and engagement within the tech community Reach out today - partner@twit.tv Host: Lisa Laporte Download or subscribe to Host-Read Ads at https://twit.tv/shows/host-read-ads Club TWiT members can discuss this episode and leave feedback in the Club TWiT Discord.

In this episode, TWiT.tv CEO Lisa Laporte shares five compelling reasons why brands should partner with TWiT.tv for their podcast advertising needs: 1. Audio and video formats for all shows, allowing hosts to deliver engaging, in-depth, and authentic host-read ads. 2. Simulcasting on eight platforms, attracting 3,000 to 5,000 live viewers per episode and offering free brand exposure. 3. Full-service continuity team providing comprehensive support for ad campaigns, including an onboarding call with hosts and brands. 4. Proactive ad layering to ensure delivery of all paid impressions and bonus exposure for brands. 5. Extensive benefits for direct partners, such as featuring on various TWiT.tv pages, guaranteed impression over-delivery, courtesy commercials, and social media promotion. Don't miss this opportunity to learn about the innovative advertising strategies employed by TWiT.tv and how they can help elevate your brand's reach and engagement within the tech community Reach out today - partner@twit.tv Host: Lisa Laporte Download or subscribe to Host-Read Ads at https://twit.tv/shows/host-read-ads Club TWiT members can discuss this episode and leave feedback in the Club TWiT Discord.

This week on The Podcast Advertising Playbook, host Heather Osgood is joined by Gina Garrubbo, President & CEO of National Public Media, and Bryan Moffett, COO of NPM and SVP of Network Growth at NPR, for an insightful conversation about NPM's approach to podcasting and advertising. The three dive into: NPM's unique position in the podcasting space, leveraging its 50-year legacy in audio journalism to connect with a younger, more diverse audience. How NPM collaborates with brands to create authentic sponsorships and branded content that resonate with loyal listeners. The balance between ad load and listener retention, and how NPM's creative and technology help advertisers reach the right audience at the right time. The power of branded podcasts and soundscapes in driving brand awareness, with successful examples from clients like Organic Valley and Capital One. Key insights from NPM's Transfer of Trust study, highlighting how its audio-first approach results in more memorable and effective brand messaging. And much more! Tune in for an in-depth conversation on how NPM is shaping the future of podcast advertising, delivering high-quality content, and fostering long-lasting relationships with both listeners and brands.

I'm going to say something and you might not agree with me, but in my experience this is the truth: marketing a podcast is harder than having a podcast. Finding the right people that should be listening to your podcast and reminding them every week to listen to your podcast is actually harder than making the podcast itself and that's not easy. In this episode we're going to talk about why your podcast marketing isn't working, what you can do to improve and how we can make small changes to start rebuilding our listener base and engaging with our existing audience. 

This week on The Podcast Advertising Playbook, host Heather Osgood is joined by Bob Hunt, Senior Director of Audio at Hearts & Science, to discuss the evolving landscape of podcast advertising and how brands can effectively leverage the medium to engage their audiences. In this episode, the two dive into: An introduction to Hearts & Science and how the agency helps brands create impactful audio strategies. Expert advice for brands just starting to explore podcast advertising and how to make the most of this growing channel. The future of podcasting as a medium, including how it's evolving to build deeper, more authentic connections with listeners. How Hearts & Science integrates podcasting into larger brand campaigns, and the role it plays within a modern media mix. Emerging trends that will shape the podcast advertising industry in the next few years, and how brands can stay ahead of the curve. And much more! Tune in for an insightful conversation on how brands can navigate the world of podcast advertising and position themselves for success in the years to come.

This week on The Podcast Advertising Playbook, host Heather Osgood sits down with Lex Friedman, Founder of Lex Friedman Consulting, to explore his journey and insights in the podcasting space. In this episode, the two dive into: Lex's background and how his experience led him to build a consulting business focused on podcasting. Shifting trends in podcast advertising and how advertiser approaches have evolved over the years. The balance between content creation and technological innovation in the future of podcasting, drawing from Lex's experience at ART19 and Wondery. Promising technologies and trends in podcast advertising that could shape the industry by 2025. Key challenges in audience targeting and measurement, and what solutions could emerge in the next 3-5 years. The evolving role of podcast hosting platforms in delivering better targeting, measurement, and analytics for advertisers. And much more!

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Level up your podcasting game with Elizabeth Gearhart, Ph.D. as she shares her six-and-a-half-year journey in the world of podcasting. From co-hosting challenges to growth strategies and lessons learned from rebranding, Elizabeth offers invaluable insights for podcasters at any stage. Don't miss this episode packed with actionable advice to help you thrive!     WHAT TO LISTEN FOR Why longevity can elevate your podcast's rankings Pros and cons of sharing the mic with a co-host Smart ways to allocate your podcasting budget How to avoid losing listeners with bad sound What Elizabeth learned from restarting one of her podcasts     RESOURCES/LINKS MENTIONED Buzzsprout Castmagic Canva CapCut Rich Dad Poor Dad by Robert Kiyosaki | Kindle, Paperback, and Mass Market Paperback     ABOUT ELIZABETH GEARHART, PH.D. Elizabeth Gearhart, Ph.D., serves as Chief Marketing Officer and patent agent at Gearhart Law, LLC, specializing in chemistry, energy, and consumer products. She co-hosts the nationally syndicated radio show and podcast "Passage to Profit," focusing on entrepreneurship and innovation.  Beyond her roles at Gearhart Law and "Passage to Profit," Elizabeth launched Fireside, a video directory of professionals, and has been involved in community outreach, serving on boards of non-profits dedicated to promoting education. Her diverse background and commitment to innovation make her a valuable resource for entrepreneurs and inventors seeking to protect their intellectual property and navigate the complexities of patent law.   CONNECT WITH ELIZABETH Website: Gearhart Law Podcast:  Passage to Profit | Apple Podcast The Jersey PodCats | Apple Podcast Instagram: @elizgradiohost LinkedIn: Elizabeth Gearhart, Ph.D.     CONNECT WITH US If you are interested in getting on our show, email us at team@growyourshow.com. Thinking about creating and growing your own podcast but not sure where to start? Click here and Schedule a call with Adam A. Adams! Subscribe so you don't miss out on great content and if you love the show, leave an honest rating and review here!  

In this podcast episode, host Ryan Alford and co-hosts Chris Hansen and Brianna Hall engage in a lively discussion about the evolving landscape of news media, the impact of social media, and the intersection of technology and advertising. They highlight how smartphones have democratized news reporting and discuss the influence of independent journalists and social media influencers. The conversation also touches on Coca-Cola's AI-generated Christmas ad, sparking debate about AI in creative fields. Additionally, Chris shares insights on cryptocurrency trading. The episode blends humor and critical analysis, offering listeners an engaging take on current events and media trends.TAKEAWAYSThe influence of podcasts on public opinion and politics.The rise of social media as a primary source of news consumption.The impact of influencers on news reporting and public perception.The challenges faced by traditional media in the digital age.The role of user-generated content in breaking news coverage.The evolution of advertising strategies, including the use of AI.The public's reaction to AI-generated content in marketing.The dynamics of cryptocurrency trading and investment.The importance of critical thinking when consuming news from social media.The intersection of technology, media, and consumer behavior in modern society. If you enjoyed this episode and want to learn more, join Ryan's newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding. Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford.

Get inspired by Nikki Corbett, a distinguished consultant and podcast host, as she unpacks insights on entrepreneurship, branding, and personal well-being. In this conversation, Nikki highlights the power of consistency and minor adjustments to achieve long-term success. Hop in to hear how embracing life pivots has shaped her business wisdom and fueled personal growth.     WHAT TO LISTEN FOR Why consistency matters in both personal and professional growth Beneficial effects of fitness on creativity and problem-solving in business How to leverage personal experiences for expanding one's network and business opportunities The value of diverse guests in enriching podcast content and boosting listener engagement Advice for new podcasters on the importance of passion and clear objectives      RESOURCES/LINKS MENTIONED TechStars The Compound Effect by Darren Hardy | Kindle, Paperback, and Hardcover     ABOUT NIKKI CORBETT Nikki is the host of the Round Two Podcast, where she engages in raw, candid conversations with entrepreneurs, exploring their boldest business ventures, life-changing pivots, and defining moments. Her guests span the globe, and her love for conversation shines through her innate curiosity and exceptional listening skills. With over 15 years of experience in corporate roles, including Supply Chain M&A at Intel and leading the transformation and growth of SkyTC, a startup inside of the SaaS company, SkySlope, Nikki has sharpened her leadership and strategic abilities. Recently, in a consulting role at a pre-seed startup, she had the killer opportunity to participate in Techstars, an intense Accelerator program. This reinforced her passion for working deeply in the startup world. She excels at helping founders refine strategies, assess whether their solutions address critical "morphine-level" problems, and guide them to adapt and pivot efficiently. Beyond her work with startups, Nikki dedicates time to coaching individual contributors to refine their career paths, develop personal brands, and effectively communicate with senior and C-suite leadership. Outside of her professional life, Nikki is an avid world traveler, amateur chef, wine enthusiast, fitness devotee, and lover of music and dogs.     CONNECT WITH NIKKI Website: Nikki Corbett Podcast: Round Two Podcast: Apple Podcasts and Spotify LinkedIn: Nikki Corbett YouTube: Round Two Podcast      CONNECT WITH US If you are interested in getting on our show, email us at team@growyourshow.com. Thinking about creating and growing your own podcast but not sure where to start? Click here and Schedule a call with Adam A. Adams! We also have free courses for you on everything you need to know about starting a great podcast! Check out our first six episodes through the links below! Identify Your Avatar - Free Course 1/6 What To Do BEFORE You Launch Your Podcast - Free Course 2/6 How To Launch A TOP Show - Free Course 3/6 Best Marketing And Growth Strategies - Free Course 4/6 How To Monetize Your Podcast - Free Course 5/6  Top 22 Pitfalls On Starting Your Own Podcast - Free Course 6/6 Subscribe so you don't miss out on great content and if you love the show, leave an honest rating and review here!   

Welcome back to the Entertainology Podcast! Today, your host Gabe and Special Guest Rene talk about Star Wars: A New Hope  DISCLAMER: Please excuse the drop in audio quality a couple times (very brief) during the podcast. This Podcast is sponsored by Podbean. Podbean Hosting Get 1 Month Free: https://www.podbean.com/ETFree1 Sign up for Podcast Advertising and get up to $100 credit for advertising: https://sponsorship.podbean.com/ETFree1  Music Provided by Post Av. Fine Rene on Twitter: @Card_Slayer819 Find Gabe on Youtube/Instagram/Twitter: @MovieArtReviews

Founder and CEO Glenn Rubenstein discusses the impact of AI on podcast advertising and YouTube sponsorships. Discover how AI enhances targeting and personalization in advertising campaigns, optimizing performance and ensuring effective audience reach. Learn from specific case studies where AI-driven strategies have significantly improved ROI in podcast advertising. Explore the challenges marketers face when integrating AI and how technology-centric executives can leverage AI tools for data-driven decisions in podcast advertising and YouTube sponsorships.Connect With: Glenn Rubenstein: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Founder and CEO Glenn Rubenstein discusses the impact of AI on podcast advertising and YouTube sponsorships. Discover how AI enhances targeting and personalization in advertising campaigns, optimizing performance and ensuring effective audience reach. Learn from specific case studies where AI-driven strategies have significantly improved ROI in podcast advertising. Explore the challenges marketers face when integrating AI and how technology-centric executives can leverage AI tools for data-driven decisions in podcast advertising and YouTube sponsorships.Connect With: Glenn Rubenstein: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week on The Podcast Advertising playbook, our host Heather Osgood breaks down how companies with zero podcasting experience can take the first steps to dive in, even on a budget. We'll discuss simple strategies for leveraging podcast interviews, reaching new audiences, and creating a podcast that connects with customers on a deeper level. Key Takeaways: Interviews as a Low-Cost Entry Point: Start by guesting on established podcasts to build credibility and reach. Targeted Podcast Outreach: Focus on shows that align closely with your product or service for maximum impact. Creating a Company Podcast: Use your own show to engage with potential clients and create meaningful conversations. Exploring Podcast Advertising: Learn how podcast ads can be an effective way to extend your brand's reach. To learn more, subscribe to the Podcast Advertising Playbook

This week, we had a super interesting chat with Giancarlo Bizzarro from Crooked Media about the ins and outs of podcast advertising. It was fascinating - turns out there's way more to this than just throwing money at podcasts and hoping people buy your stuff.Key things we covered:Your budget should be big, but not as big as you thinkHost-read ads crush pre-recorded onesTarget specific shows over mass blastingThe coolest part was learning how different ad placements work - like how post-roll ads are perfect for promoting other podcasts (makes total sense when you think about it, just like Netflix recommendations). Giancarlo dropped some real knowledge about tracking conversions too - apparently you need multiple tools to actually understand what's working.By the way, this episode definitely wasn't sponsored by ExxonMobil, though Giancarlo would love to chat if you're ready to scale your podcast advertising. Hit him up at Crooked Media!

Right About Now with Ryan AlfordJoin media personality and marketing expert Ryan Alford as he dives into dynamic conversations with top entrepreneurs, marketers, and influencers. "Right About Now" brings you actionable insights on business, marketing, and personal branding, helping you stay ahead in today's fast-paced digital world. Whether it's exploring how character and charisma can make millions or unveiling the strategies behind viral success, Ryan delivers a fresh perspective with every episode. Perfect for anyone looking to elevate their business game and unlock their full potential.Resources:Right About Now NewsletterFree Podcast Monetization CourseJoin The NetworkFollow Us On InstagramSubscribe To Our Youtube ChannelVibe Science MediaIn this episode of Right About Now, host Ryan Alford sits down with Tom Webster, co-founder of Sounds Profitable and author of The Audience is Listening, for an in-depth exploration of the podcasting industry's evolution and strategies for success. Together, they unpack how to understand and connect deeply with your target audience, emphasizing that knowing your "ideal listener" can be just as crucial as producing high-quality content.Tom shares his expertise on common missteps in podcasting, advising creators to focus on authentic engagement rather than simply chasing metrics. He also sheds light on the current state of the podcasting world, dispelling myths about its supposed decline and stressing the value of honest feedback, consistent roles among show hosts, and a content-first approach. Whether you're a new podcaster or a seasoned pro, this episode is packed with actionable advice to help you grow your podcast with purpose and impact.TAKEAWAYSImportance of understanding the target audience in podcasting.Strategies for defining and conceptualizing the ideal listener.The current state and growth of the podcasting industry.Debunking myths about the decline of podcasting.The significance of content quality in attracting and retaining listeners.The role of marketing in podcasting and its relationship to content quality.The value of direct conversations with listeners for gathering insights.The concept of "roles and goals" for participants in a podcast.The need for honest feedback and constructive criticism from the audience.Creating an engaging and entertaining experience for listeners beyond mere information dissemination. If you enjoyed this episode and want to learn more, join Ryan's newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding. Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford.

Podcasts provide an incredibly unique experience because they are sought after by audiences rather than served to them. This means that every single touchpoint a listener has with a podcast is entirely intentional. Thinking of new ways to promote your business or product. Podcast advertising now commands serious consideration.

Edward Fuller is a passionate marketer with an entrepreneurial spirit and data-led outlook. He is the founder and CEO of Media Bodies, a global, award-winning influencer marketing agency. For over a decade, they have specialised in developing methodologies and models that use data-led insights to generate scalable ROI on influencer campaigns. Their expertise across YouTube, Podcasts, Instagram, TikTok, Twitch, and Community campaigns has been sought after by some of the biggest brands across the world including air up, Emma Sleep, Hello Fresh, Bandai Namco, Zynga, Mytona. In this episode we talk about the power of podcast advertising and influencer marketing for all its performance AND branding benefits. Edward showers us with stats and case studies which will astound you. One of them is 63% of listeners in a recent survey said they trust a podcast host more than another influencer Find out more about Media Bodies here https://mediabodies.com/

Did you know that the global podcast industry's annual revenue is estimated at $3.94 - $4.75 billion in 2024? This shows how massive and rapidly growing the podcast space is! Today, we're bringing you several podcast industry headlines. We cover the latest podcast charts and how Notebook LM users can create content using AI voices. We also preview upcoming podcast meetups in the US and abroad. We also discuss new features for Podpage's elite tier, which syncs video podcasts with YouTube. Additionally, we examine whether it's more effective to have a dedicated podcast page or integrate it into your existing website. Join us for a lively conversation and hear the latest podcast news! Episode Highlights: [4:55] Interview with Heather Parady and Storytelling [18:15] Upcoming Events and Podcasting Community [27:07] Podcasting Industry Statistics and Trends [27:24] Amazon's Podcast Advertising [37:22] Rachel Ray's New Podcast [47:10] Google's Notebook LM Technology and Content Creation Links & Resources:  The Podcasting Morning Chat:  www.podpage.com/pmc Join The Empowered Podcasting Facebook Group: www.facebook.com/groups/empoweredpodcasting⁠ PodNews: www.PodNews.net Podmatch's Industry Report:  www.podmatch.com/report Fincon Expo:  www.finconexpo.com Podtour Schedule: www.podfestexpo.com/podtour Podpage's YouTube Matching Feature:  www.youtube.com/watch?v=XjrcF28yvA4 Canadian Podcast Awards:  www.canpodawards.ca/login Women In Podcasting Awards Winners Announced:  www.podnews.net/press-release/women-in-podcasting-awards Angie Trueblood's Linkedin Post:  https://bit.ly/3zZPpAn Join us on Chatter for the Podcasting Afternoon Chat: https://chattersocial.io/room/b95fdbaf-7372-4f4c-8d2b-8a6d7938c323 Remember to rate, follow, share, and review our podcast. Your support helps us grow  and continue to bring valuable content to our community. Join us LIVE every weekday morning at 7am ET (US) on ⁠Clubhouse⁠: ⁠ https://www.clubhouse.com/house/empowered-podcasting-e6nlrk0w Brought to you by ⁠iRonickMedia.com⁠ and ⁠NextGenPodcaster.com⁠ Please note that some links may be affiliate links, which support the hosts of the PMC. Thank you! --- Send in your mailbag question at: https://www.podpage.com/pmc/contact/ or marc@ironickmedia.com

Step into the studio with Shaye Koester-Wanner, the creative mind behind the popular "Casual Cattle Conversations." Discover how she successfully monetizes her niche podcast and captivates her audience. Dive in for a casual yet insightful chat on taking your podcast to the next level!     WHAT TO LISTEN FOR Reasons why you need to start monetizing your podcast early Simple yet effective pricing strategies for ads A meticulous approach for preparing and asking deeper questions  How to utilize listener and guest feedback for podcast growth Game-changing benefits of making episodes easy to share     RESOURCES/LINKS MENTIONED The RancherMind subscription now offers even more! Get 12 traditional RancherMind events, four goal-setting calls, eight bonus events, live interviews, a Facebook group, a monthly newsletter, and access to all past recordings. Learn more at https://www.casualcattleconversations.com/ranchermind-events. ABOUT SHAYE KOESTER-WANNER Shaye Koester-Wanner is a fifth-generation rancher and the founder of Casual Cattle Conversations LLC, a platform created to connect and support cattle producers across the U.S. Through podcasts, newsletters, mastermind events, and social media, Shaye provides valuable resources to help ranchers improve their operations and lifestyles. Passionate about innovation and community, she launched Casual Cattle Conversations in 2019 to inspire action within the ranching industry, drawing on her personal experience and dedication to advancing the legacy of cattle producers.   CONNECT WITH SHAYE Website: Casual Cattle Conversations Podcast: Casual Cattle Conversations | Apple Podcasts and Spotify   CONNECT WITH US If you are interested in getting on our show, email us at team@growyourshow.com. Thinking about creating and growing your own podcast but not sure where to start? Click here and Schedule a call with Adam A. Adams! Subscribe so you don't miss out on great content and if you love the show, leave an honest rating and review here!  

In this episode of Host-Read Ads, TWiT.tv CEO Lisa Laporte discusses the network's 2025 advertising opportunities and how brands can effectively reach TWiT's highly educated, tech-focused audience. Contact advertise@twit.tv to learn more. Host: Lisa Laporte Download or subscribe to this show at https://twit.tv/shows/host-read-ads

Send us a textEric Melchor shares how to launch an effective podcast advertising campaign based on executing campaigns for clients like Dealfront, Nasuni, Cocoon, Landbot and other SaaS companies.In this episode we cover:how to measure podcast advertising campaignshow targeting specific regions can enhance the effectiveness of a campaignhow Eric's podcast media network is community focusedThis conversation with Nemanja Zivkovic was initially aired on the Funky Marketing podcast.Subscribe and leave a rating to stay updated with the latest startup founders in Europe.Reach your ideal target audience with B2BPodPros: https://www.b2bpodpros.comConnect with Eric on LinkedIn: https://www.linkedin.com/in/ericmelchor/Previous guests include: Arvid Kahl of FeedbackPanda, Andrei Zinkevich of FullFunnel, Scott Van den Berg of Influencer Capital, Buster Franken of Fruitpunch AI, Valentin Radu of Omniconvert, Evelina Necula of Kinderpedia, Ionut Vlad of Tokinomo, Diana Florescu of MediaforGrowth, Irina Obushtarova of Recursive, Monika Paule of Caszyme, Yannick Veys of Hypefury, Laura Erdem of Dreamdata, and Pija Indriunaite of CityBee. Check out our four most downloaded episodes: From Uber and BCG to building a telehealth for pets startup with Michael Fisher From Starcraft Player to Maximizing Customer Lifetime Value with Valentin Radu Revolutionizing Parent-Teacher Communication with Kinder...

I'm not usually a "hard truths" kind of person. Mostly because you could look at me the wrong way and I'd get my feeling hurt.

In this episode of Business Brain, Dave Hamilton and Shannon Jean delve into the podcasting landscape, focusing on the dynamics between content creators, sponsors, and audience privacy. Dave shares insights from Podcast Movement, highlighting his presentation on an efficient podcast workflow developed over two decades, emphasizing the vital role of […] The post The Business of Podcast Advertising – Business Brain 577 appeared first on Business Brain - The Entrepreneurs' Podcast.

Founder and CEO Glenn Rubenstein discusses the impact of AI on podcast advertising and YouTube sponsorships. Discover how AI enhances targeting and personalization in advertising campaigns, optimizing performance and ensuring effective audience reach. Learn from specific case studies where AI-driven strategies have significantly improved ROI in podcast advertising. Explore the challenges marketers face when integrating AI and how technology-centric executives can leverage AI tools for data-driven decisions in podcast advertising and YouTube sponsorships.Connect With: Glenn Rubenstein: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Join Lisa as she breaks down the benefits of podcast ad tech tools like Spotify ad analytics and Podscribe, providing a more comprehensive view of an ad's performance. She also emphasizes the importance of diversifying your advertising channels to ensure multiple touchpoints for converting listeners into loyal customers. This episode offers practical strategies for setting realistic expectations, understanding ad impressions, and analyzing landing page visits or offer code metrics. Host: Lisa Laporte Download or subscribe to this show at https://twit.tv/shows/host-read-ads

Should you run paid podcast ads to grow your show? In this episode, we break down the ins and outs of podcast ads to help you decide if they're worth the investment. We'll cover the best types of podcast ads, the ones to avoid, and whether paid ads are right for you. Get the inside scoop on the most effective ad types, pros and cons of organic vs. paid growth strategies, and how to gauge the accuracy of targeting algorithms so you can track your ad performance. If you're considering paid podcast ads, this episode is chock-full of the clarity and practical advice you need. Oh, and your wallet will thank you. Hit play and let's dive in. Special thanks to Laura, host of Grandparents Raising Grandchildren, for submitting today's question!→ This episode was recorded on the Deity VO-7UHave a question you want me to answer? Shoot me a text!Liked this episode? Share it and tag @thecourtneyelmer Love the show? Leave a review! Ready to become a Top 100 podcast host? Book a free strategy call NEW WORKSHOP: Insider Secrets to a Top 100 Podcast Connect with Court: Instagram | Linked In | Website

Lisa Laporte highlights the TWiT.tv's diverse partnership offerings. From exclusive dynamic insertion audio ads through Libsyn Ads to direct partnerships with host-read ads and a comprehensive "goodie bag" of benefits, TWiT.tv has something for every brand looking to reach a highly engaged tech audience. Reach out to our team at advertise@twit.tv to discuss your growth goals and let them help you take your brand to the next level! Host: Lisa Laporte Download or subscribe to this show at https://twit.tv/shows/host-read-ads