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Using Content Marketing to Engage Your School District Audience MinnSPRA Keynote Presentation 2018 Traditional marketing is dying a slow death. With increased competition in public education, school districts must use innovative approaches to market their schools and programs. Explore the role of Content Marketing in driving audience engagement. Now more than ever, helpful content can move our marketing from mediocre to remarkable. Please visit www.jasonawheeler.com for more great content on social media and content marketing.
SHOW NOTES Targeting consumers, SMB’s and enterprises. Using Content Marketing to gain attention Small startup sales team going to conferences and meeting clients face to face in order to gain traction. Founder sales at the start who leveraged their investors contacts to help gain their first sales and break into new markets. Started selling while […] The post Building an overseas sales team – Michael Snape appeared first on Startup Sales.
Productive Insights Podcast — Actionable Business Growth Ideas — with Ash Roy
Pamela Wilson on Educational Content and How it Helps in Building a Brand Share this Episode: Click to Tweet Links Mentioned: Click here to download the podcast shownotes www.bigbrandsystem.com www.CallAshRoy.com www.ProductiveInsights.com/123 Related Episodes: 06. Chris Garrett (CopyBlogger) on How to Use Content Marketing to Win Online (including a Simple 5 Day Plan to Get Your Started in a Week!) 003. Jon Morrow (Copyblogger) On How To Use Blogging To Build A Highly Successful Business Online 073. Darren Rowse — Problogger Founder — Shares His Secrets Around Prolific Content Creation, Podcasting, & Facebook Live (Part 1 of 2) 074. Darren Rowse (Problogger) Shares His Blogging Success Secrets (Part 2 of 2) 075. Joe Pulizzi — Founder of Content Marketing Institute — Does Your Content Fit Into Your Buyer’s Journey? 107. Sonia Simone CopyBlogger Co-Founder on How To Be A Prolific Content Marketer (Part 1 of 2) 108. Sonia Simone CopyBlogger Co-Founder on How To Be A Prolific Content Marketer (Part 2 of 2) Brian Clark On How To Humanise Your Content, Create Empathy Maps, and lots more! Key Points and Insights 0:31 - Intro 2:41 - What is educational content? What role does educational content play in building a brand? 4:53 - Above the line Marketing 5:00 - Targeted Marketing 5:20 - Content marketing is a conversation between a buyer and a seller 5:40 - "Know like and trust." by Bob Burg 7:04 - Using Content Marketing to build trust 8:57 - Consistency in publishing content 9:44 - How will educational content evolve? What role will educational content play in content marketing? 15:55 - Intro to Part 2 - How to create content consistently that is valuable and competitive? - How to create a content if you are not a writer? - How to produce a content that is not repetitive? What is educational content It provides useful and educational information to prospects. It is engaging and actionable. It builds a strong relationship based on trust. What is the role of educational content in building a brand It helps build trust by providing useful and actionable information that delivers a transformation to the consumer.