Podcasts about use content marketing

Are you feeling overwhelmed by the endless sea of advice on growing your tech consultancy? You're not alone. Many tech consultants find themselves lost in a mix of YouTube videos, blog posts, and the latest AI tools, all while struggling to identify what truly works for their businesses. In this solo episode, I'm here to help you cut through the noise and make 2025 your most successful year yet.Drawing from my experiences mentoring hundreds of tech consultants and interviewing over 300 successful professionals, I'll share insights that are hard to find elsewhere. We'll explore two critical areas that can propel you to seven-figure success. By focusing on these elements, you can transform your consultancy and achieve the growth you've been striving for.Resources and Links7 Drivers of Tech Consulting Freedom481 – Scaling a Salesforce Partner Business to 125 People While Living a Great Life with John Burdet486 – Inbound Mastery: How to Use Content Marketing to Become the #1 Zoho Partner in The USA with Brett Martin552 – How to Work 2 Days a Week with a Supportive 40-Person Team with Geraldine GrayPrevious episode: 583 - 2024 Wrap UpCheck out more episodes of The Paul Higgins ShowSubscribe to our YouTube channel: @PaulHigginsMentoringThe Tech Consultant's RoadmapJoin our newsletterJoin the Tech CollectiveSuggested resourcesFind out more about Paul and how he can help you

Have you ever woken up to find that the SaaS platform you've built your consultancy around has introduced AI features that could automate most of your work? This isn't just a hypothetical situation; it's a reality many of us are facing today. In this solo episode, I dive into the significant impact of AI on our industry, inspired by a thought-provoking conversation with Greg Head, who helps non-VC funded SaaS founders.I discuss how AI is not only changing our workflows but also reshaping the entire value chain for tech consultants and SaaS partners. Industry leaders are suggesting that platforms like HubSpot may eventually replace many agency functions, including strategic roles. However, I want to emphasize that this transformation isn't a death sentence for us; rather, it's a chance to evolve and thrive.Resources and LinksJoin the Tech CollectiveMoonshot PRInsight PartnersSaaStrTomasz TunguzGreg Head486 - Inbound Mastery: How to Use Content Marketing to Become the #1 Zoho Partner in The USA with Brett Martin525 - AI - Death of Developers? With Mark GoodPrevious episode: 580 - From Messy CRM to Revenue Engine: Clay Implementation Secrets with Patrick SpychalskiCheck out more episodes of The Paul Higgins ShowThe Tech Consultant's RoadmapJoin our newsletterSuggested resourcesFind out more about Paul and how he can help you

Are you a tech consultant staring at an empty sales pipeline, worried about paying your contractors and keeping your business afloat? You're not alone. Many tech consultants who once thrived on referrals face a tough reality as the market shifts. The good news? You don't need to overhaul your entire business or become a content marketing expert overnight. What you need is a well-crafted, tech consultant-specific sales playbook to help you maximize every sales opportunity. In this solo episode, I'll guide you through how a sales playbook can transform your business, secure your contractors, and keep you thriving in a competitive market.Resources and LinksGet the Sales Playbook here!486 - Inbound Mastery: How to Use Content Marketing to Become the #1 Zoho Partner in The USA with Brett Martin388 - Super Niche To Scale FasterPrevious episode: 559 - Three Cold Email Myths Busted​​ with Damien ElsingCheck out more episodes of The Paul Higgins ShowJoin the Tech CollectivePaul Higgins Mentoring YouTube channelTech Consultant's RoadmapJoin our newsletterSuggested resources

The New Rules of Marketing & PR: How to Use Content Marketing, AI, Social Media, Podcasting, Video, and Newsjacking to Reach Buyers Directly (9th Edition) by David Meerman Scott ABOUT THE BOOK: The updated ninth edition of the pioneering guide to generating attention for your idea or business, jam-packed with new AI techniques and fresh stories of success As the ways we communicate continue to evolve, keeping pace with the latest technology―including generative artificial intelligence (AI) like ChatGPT―can seem an almost impossible task.  How can you keep your product or service from getting lost in the digital clutter? The ninth edition of The New Rules of Marketing and PR offers everything you need to speak directly to your audience, make a strong personal connection, and generate attention for your business. An international bestseller with half a million copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for deploying the power of social media, AI, and content to maintain your competitive advantage and get your ideas seen and heard by the right people at the right time.  You'll discover the latest approaches for highly effective public relations, marketing, and customer communications―all at a fraction of the cost of traditional advertising! The latest edition of The New Rules of Marketing and PR has been completely revised to present highly effective strategies and tactics to help you get found by your buyers.  The most important and comprehensive update to this international bestseller yet shows you details about the pros and cons of using generative AI, the most significant development in modern marketing and public relations since the first edition of this book was published back in 2007.  The definitive guide on the future of marketing used as a primary resource in thousands of companies and hundreds of university courses, this must-have resource will help you: Incorporate the new rules that will keep you ahead of the digital marketing curve Make your marketing and public relations real-time by incorporating techniques like newsjacking to generate instant attention exactly when your audience is eager to hear from you Gain valuable insights through compelling case studies and real-world examples, showing you how to use the latest AI tools without losing the personal touch in your communications The ninth edition of The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly is the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and managers in organizations of all types and sizes. ABOUT THE AUTHOR: David Meerman Scott is an internationally acclaimed keynote speaker, business growth strategist, and author whose books and blog are must-reads for professionals seeking to generate attention in ways that grow their businesses.  He is the author or co-author of 12 books including The New Rules of Sales and Service: How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business, Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History, Real-Time Marketing & PR, Fanocracy: How to Turn Fans into Customers and Customers into Fans, and Marketing the Moon: The Selling of the Apollo Lunar Program. The New Rules of Marketing & PR has been translated into 29 languages from Albanian to Vietnamese and is used as a text in hundreds of universities and business schools worldwide.  And, interesting fact – David Meerman Scott was the very first guest on The Marketing Book Podcast in January 2015, and is now the final guest! Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/new-rules-marketing-pr-9-david-meerman-scott  

In this solo episode, I share a comprehensive marketing plan tailored to tech consultants implementing SaaS platforms like Salesforce, NetSuite, and HubSpot. I break down the plan into six key segments—Brand and Positioning, Website Optimization, Content Strategy, LinkedIn Presence, YouTube and Email Marketing, and Future Strategies—over a 12-month period. Whether you're starting from scratch or refining your current efforts, I provide actionable insights and resources to enhance your marketing effectiveness and drive business growth. Tune in for practical advice and a structured approach to simplify your marketing journey.Resources and Links329 - Get More Sales Through SEO With Gert MellakSEOLeverageWant to get the playbooks? Email coni@paulhigginsmentoring.com486 – Inbound Mastery: How to Use Content Marketing to Become the #1 Zoho Partner in The USA with Brett MartinZenatta Consulting467 – Tube Talk: How to use YouTube to Grow Your Cloud Consulting BusinessitGenius Youtube channel381 – Get 30 Leads A Month To Your Cloud Consulting Business Leveraging Youtube With Paul MinorsPrevious episode: 550 - Demystifying Outsourced SDRs: Key Insights for Success with Filip PopovCheck out more episodes of The Paul Higgins ShowPaul Higgins Mentoring YouTube channelTech Consultant's RoadmapJoin our newsletterJoin the Tech CollectiveSuggested resources

Episode OverviewIn this episode, Brett gives us a masterclass on using inbound marketing, focusing on providing valuable content and utilizing various platforms like YouTube, podcasts, etc., to attract more clients and grow your tech consulting business. He also shares his journey and experience in building a strong online presence which helped Zenatta Consulting become the #1 Zoho partner in the US. You will also learn:​​Why consistency is the key What media assets to create A golden tip of webinars never shared beforeAbout Brett MartinBefore founding Zenatta Consulting, Brett spent 25 years in the IT channel. Starting with the founding of Channel Solutions Group, a full-service sales and marketing organization specializing in developing value-added distribution channels for technology manufacturers. Then as part of the executive team at DynTek, a leading solutions provider. Brett also ran World Wide Channels for Lexar, giving him a deep understanding of the channel, having worked for both Vendors and VARs. Throughout his career, he has had major impacts on the channel program of over 50 companies, including Cisco, McAfee, Citrix, Ooma, and VMware, and has been awarded top accolades by Gartner, CMP, and CompTIA. Brett was a founding board member of the Association of Online Professionals and hosted the CRM Zen Show Podcast. He understands sales and what it takes to build a successful sales infrastructure for your organization.Resources and Links486 - Show NotesZenatta.comBrett's LinkedIn profileZenatta Consulting on LinkedInZenatta Consulting on Twitter: @zenattaconsultFacebook Page: Zenatta Consulting & The CRM Zen ShowYoutube Channel: Zenatta ConsultingPodcast: CRM Zen Show on Spotify and iTunesCloud Consultants CollectiveScaling Blueprint Join our newsletterThe Cloud Consultants ShowPaul Higgins MentoringConnect With Paul

In this episode, Rob Da Costa dives into the importance of agencies understanding the buyer's journey. Rob breaks down the three stages of the buyer's journey - awareness, consideration, and decision - and explains the common mistakes agencies make with their marketing.  In the first stage, awareness, Rob suggests creating short-form marketing content to get people to know more about your agency.  In the second stage, consideration, education-based marketing is used to provide more detailed content to nurture leads.  Finally, in the decision-making stage, the agency needs to gain the trust of the leads by proving that they can solve their pain points.  Tune in for more insights on understanding the buyer's journey. Time Stamp 00:00 Introduction Rob introduces the topic of understanding the buyer's journey and the 3 key stages. 01:34 Importance of understanding the buyer's journey for agencies Rob stresses the importance of understanding the buyer's journey and how it impacts how agencies market themselves and communicate with potential clients. 03:18 The stages of the buyer's journey Rob breaks down the three stages of the buyer's journey: awareness, consideration, and decision. 04:51 Overlaying marketing communication across the three stages Rob discusses the mistake agencies often make by not overlaying their marketing communication across the three stages of know, like, and trust. 06:58 First stage: Awareness Rob explains the first stage of the buyer's journey, awareness, where short-form marketing content is created to get people to learn more about your agency and how you can help them. 09:21 Second stage: Consideration Rob dives into the second stage of the buyer's journey, consideration, where education-based marketing is used to provide more detailed content to nurture leads and build like. 12:41 Third stage: Decision Rob concludes the episode by discussing the third stage of the buyer's journey, decision-making, where the agency needs to gain the trust of the leads and prove that they can solve their pain points. Quotations “If you're not considering the buyer's journey when creating your agency's marketing content, you're likely missing out on potential leads and sales." Rob Da Costa "In the consideration stage, educate your leads with more detailed content that helps them recognise your agency as THE experts." Rob Da Costa "When it comes to the decision-making stage, gaining trust is key - focus on demonstrating that your agency has a proven track record of solving pain points for clients." Rob Da Costa Rate, Review, & Subscribe on Apple Podcasts “I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.” If that sounds like you, please consider rating and reviewing my show! This helps me support more people like you to move towards a Self-Running Agency. How to leave a review on Apple Podcasts Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let me know what you loved most about the episode! Also, if you haven't done so already, subscribe to the podcast. I'm adding a bunch of bonus episodes to the feed and, if you're not subscribed, there's a good chance you'll miss out. Subscribe now! Further reading Buyer's Journey: What It Is and Why It's Important for AgenciesEducation-Based Marketing: The Key to Nurturing Leads in the Consideration StageBuilding Trust with Your Audience: How to Use Content Marketing to Establish Authority

Welcome to the first episode of 2023! Today we have the pleasure of sitting down with a very special guest, one of our team members, and the face behind all of our Profitable Cleaner Content, Andrea Garcia, our amazing Content Manager. In this episode, we're going to be discussing the importance of content marketing for the cleaning industry and how it can help establish your business as a thought leader and to be trusted. Andrea will share how is her creative process to develop content, the reasons why you should start NOW working on your social media content, and how to start. If you still do not have social media for your Cleaning Company, this is your call to do it!In this Profitable Cleaner Podcast, you will learn:Why Content Marketing is important and how it can help you differentiate from the competition.The importance of defining your target audience and understanding their needs and interests to create valuable content.Tips for getting started with content marketing for your Cleaning Company.What are keywords and how to use them in your content marketing strategy to increase your SEO? We highly recommend you connect with Andrea Garcia and check out our social media to see our contentConnect with Andrea Garcia on LinkedInFollow The Profitable Cleaner on Instagram Follow The Profitable Cleaner on FacebookFollow The Profitable Cleaner on LinkedInIf you're in commercial cleaning and want to increase your sales, become part of our community today and get the best cleaning sales content and data in the industry. Join Our Private Profitable Cleaner FB GroupIf you enjoyed this podcast, you can help us out immensely by sharing it with a colleague and giving us a rating. We appreciate you!#commercialcleaningcompany #commercialcleaning #sales #content

One of my mentors, John Jantsch at Duct Tape Marketing says content isn't king, it's air. How can you ensure you are doing content marketing right? My guest today, Frank Olivo with Sagapixel, is a content marketing and SEO specialist. We're going to tackle and answer this question.

Episode 81: How to use content marketing to supplement your paid traffic Welcome to episode eighty-one of the Cocktails & Content Creation Podcast! For this episode, we're going to talk about how to use content marketing to supplement your paid traffic with Hayley Denker of http://www.hayleydenkermarketing.com/ (Hayley Denker Marketing).  In our eighty-first episode you'll learn: The difference between organic content marketing and paid traffic Why knowing your goal is important when starting with paid traffic How a content marketer makes content creation easier for her business How your brand's vibe, your rituals and the trends can play into your content marketing About our Guest: Hayley Denker has been helping businesses for the past 10 years refocus their marketing goals and put together a plan to establish REAL results. http://www.hayleydenkermarketing.com/ (Hayley Denker Marketing) creates marketing strategies that are custom to each client they serve and executes with excitement and passion. She's established a team of hyper-talented marketers who shares her drive to leave "supposed to's" in the dust and come up with NEW, fun and creative content. They serve small to medium sized businesses in all different industries - from healthcare to continued ed to beauty and wellness to home improvement. The Hayley Denker Marketing Manifestor Drink Recipe 2 oz. Gin 1 oz. Aperol 2 sprigs Rosemary 1 oz. Simple Syrup 1 oz. Fresh Grapefruit Juice Top it off with Seltzer Garnish with Grapefruit Thanks for Listening! Join our https://www.facebook.com/groups/1051582601952303 (Facebook Community) for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our https://www.instagram.com/cocktailsandcontentcreation/ (Instagram).  Links & Resources: http://www.hayleydenkermarketing.com/ (Hayley Denker Marketing) http://www.instagram.com/hayleydenkermarketing (@hayleydenkermarketing on Instagram) http://www.facebook.com/HayleyDenkerMarketing (Hayley Denker Marketing on Facebook) https://calendly.com/hayleydenkermarketing/initialconsult (Book a Coffee Chat with Hayley!) Until next time, cheers to your next cocktail and happy content creating! http://www.fashionablykateandcompany.com/ (Kate) & http://www.jessiewymanphotography.com/ (Jessie) Hosts of “The Cocktails and Content Creation Podcast”

Our episode guest is David Meerman Scott, author of “Fanocracy” and the “New Rules of Marketing and PR” series. David is passionate about the band the Grateful Dead, surfing, and a few other things, as well as sharing research and advice to improve companies' marketing strategies.Five things you'll learn from this episode:How to build fans and customersThe science behind why free things make loyal customersWhy we are fans of thingsThe importance of video for your businessWhy passion is infectious and how your employees can build passion among fansQuotables“One of the things that the Grateful Dead did was they were one of the only bands that did and still do allow fans to record their concerts … You could even bring professional-level recording gear in to record concerts. And so this idea of giving away free content with absolutely no expectation of anything in return, or for that matter, giving any kind of gift without any expectation of anything in return, is a really, really great way to build fans.” — @dmscott“People are surprised by “truly free” because we've been trained that “free” doesn't necessarily mean free. You know, there's all these free offers, but then it comes with some kind of catch.” — @dmscott“It turns out that when we become a fan of something, what we're doing is we're actually wanting to be part of a tribe of like-minded people. That's what all humans are – we're hard-wired for that.” — @dmscott“Communications is about a human relationship with people. It's not something that should be driven by the legal people.” — @dmscott “A cliche I like to share is if attorneys had it their way, you would lock the doors and keep all customers and all employees out of the building. But then you … would just have a building and not a company, right?” — @JasonMudd9“This idea of … sharing what you're passionate about has nothing to do with being a doctor. It has to do with being a human, and that builds fans.” — @dmscott"Authenticity is key.” — @JasonMudd9About David Meerman ScottDavid started writing books, speaking at events, and advising emerging companies on how to align marketing with the ways people buy after being fired from his job. That was back in 2002, and since then his 12 books have sold over 1 million copies in 30 languages. His book "The New Rules of Marketing & PR," originally published in 2007, opened people's eyes to the new realities of marketing and public relations on the web.Guest's contact info and resources:Disclosure: One or more of the links we share here might be affiliate links that offer us a referral reward when you buy from them.David Meerman Scott on TwitterDavid Meerman Scott on LinkedInDavid Meerman Scott's WebsiteFanocracy: Turning Fans into Customers and Customers into Fans The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers DirectlyAdditional Resources:PR and Video Content: Personalizing Your WebsiteMotivating Your Employees with the Value of PR Episode recorded: 1/27/2022Support the show

On your entrepreneurial journey, you have to be a bit of everything. You're the salesperson, the finance controller, the administrator, the customer service rep and the chief of marketing. It's a long road to mastery and it's easy to let some of these areas slip, especially your marketing! What can you focus on right now to grow and truly make an impact in your business?  Well, lucky for you we're chatting to marketing strategist and seasoned entrepreneur, Mahdi Woodard! Mahdi teaches coaches and consultants how to use content to create communities and increase their cash flow through advanced content marketing strategies.  Today, he's spilling all the tea on how he started making dollars in the DMs and how you can start implementing some tried and true methods to do it yourself too.  In today's episode on content marketing we chat about: Mahdi's story and how he got to where he is today Conducting market research for your business Marketing to Gen Z vs marketing to Millennials  How to attract a better audience as opposed to a bigger audience How to know when to go from organic marketing to paid marketing Saying ‘no' to opportunities that don't align with you Platforms to maximize your impact and conversions  Metrics to measure based on each phase of the customer journey What you should be doing to get your finances tight  Getting comfortable with being uncomfortable and putting the work in Resources Mentioned https://asiaabston655.lpages.co/dream-life-dropshipping-live-webinar-2022/ (Join my FREE Dropshipping Training ) This week's Get Rich Read is https://www.amazon.com.au/Great-Choice-Uncertainty-Thrive-Despite-ebook/dp/B005VB99GE/ref=sr_1_1?crid=384CBO1ISUGGQ&keywords=great+by+choice+jim+collins&qid=1652960040&s=digital-text&sprefix=great+by+choice+jim+collin%2Cdigital-text%2C362&sr=1-1 (Great By Choice by Jim Collins) The Get Drunk Cocktail of the week is the https://www.liquor.com/recipes/sidecar/ (Sidecar) and https://www.greygoose.com/en-gl/cocktails/grey-goose-vodka/gimlet.html (Greygoose Gimlet) Tap into the https://www.100kcampaign.com/content/ (100K Campaign) Connect with Mahdi Woodard  Visit Mahdi's website https://www.mahdiwoodard.com/ (https://www.mahdiwoodard.com/) Follow Mahdi on Instagram https://www.instagram.com/mahdiwoodard/ (@MahdiWoodard) Check out Madhi's TikTok https://www.tiktok.com/@mahdiwoodard (@MahdiWoodard) Connect with Mahdi on https://www.linkedin.com/in/mahdi-woodard-0325b29/ (LinkedIn) Check out the 100K Campaign: https://www.100kcampaign.com/content/ (https://www.100kcampaign.com/content/) Connect with Asia: https://absolutelyabston.com/ (Check out Absolutely Abston) https://theluxelifeacademy.thinkific.com/ (Check out the Life Luxe Academy ) https://www.instagram.com/getrichorgetdrunktrying/ (Connect with me on Instagram @getrichorgetdrunktrying) https://www.youtube.com/channel/UCeX0zNOgPE6JhfhYdMrhVAA/videos (Check out my YouTube Channel) https://www.tiktok.com/@getrichorgetdrunktrying?lang=en (Follow me on TikTok @getrichorgetdrunktrying) Thanks so much for tuning in! Be sure to let me know what you loved most about the episode and let's continue this conversation over on Instagram https://www.instagram.com/getrichorgetdrunktrying/ (@getrichorgetdrunktrying.)

From podcasting to TikTok, the way we generate attention from buyers continues to rapidly evolve. Staying up to date can seem nearly impossible. How do you keep your organization from getting lost in the clutter? In the fully revised eighth edition of The New Rules of Marketing & PR, celebrated marketing strategist David Meerman Scott delivers the definitive guide to the future of marketing. Whether you're interested in growing your business using new social media tactics or completely revising your website to reach a new marketplace, you'll get a proven, step-by-step blueprint for getting your ideas seen, heard, and felt by the right people at the right time.

The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly (8th Edition) by David Meerman Scott About the Book: The new eighth edition of the pioneering guide to generating attention for your idea or business is jam-packed with new and updated techniques As the ways we communicate continue to evolve, keeping pace with the latest trends in social media, including social audio like Clubhouse, the newest online video tools such as TikTok, and all the other high-tech influences can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The eighth edition of The New Rules of Marketing and PR provides everything you need to speak directly to your audience, make a strong personal connection, and generate attention for your business. An international bestseller with nearly half a million copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. You will learn the latest approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising! The latest edition of The New Rules of Marketing and PR has been completely revised and updated to present the most innovative methods and cost-effective strategies. The most comprehensive update yet shows you details about the pros and cons of AI and machine learning to automate routine tasks. Your life is already AI-assisted. Your marketing should be too, but there are challenges to be aware of. The definitive guide on the future of marketing, this must-have resource will help you: Incorporate the new rules that will keep you ahead of the digital marketing curve Make your marketing and public relations real-time by incorporating techniques like newsjacking to generate instant attention when your audience is eager to hear from you Gain valuable insights through compelling case studies and real-world examples The eighth edition of The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly is the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and managers in organizations of all types and sizes. About the Author: David Meerman Scott is an internationally acclaimed business growth strategist whose books and blog are must-reads for professionals seeking to generate attention in ways that grow their businesses. He is the author or co-author of 12 books, including four international bestsellers including Real-Time Marketing & PR, a Wall Street Journal bestseller, and The New Rules of Sales and Service. He co-authored Marketing the Moon (the inspiration for a PBS American Experience miniseries titled Chasing the Moon) and Marketing Lessons from the Grateful Dead. David's newest book Fanocracy: How to Turn Fans into Customers and Customers into Fans, another Wall Street Journal bestseller, was co-written with his daughter Reiko. The New Rules of Marketing & PR, now in its eighth edition, has been translated into 29 languages from Albanian to Vietnamese and is used as a text in hundreds of universities and business schools worldwide. It has become a modern business classic, with well over 400,000 copies sold to date. And, interesting facts – David has worked on a Wall Street bond trading desk and was a male model. He collects artifacts from the Apollo space program and has a lunar module descent engine in his home museum. He has acted in TV commercials and the movies Chappaquiddick and American Hustle, and he even appeared in an opera production by Teatro alla Scala. Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/new-rules-marketing-pr-8-david-meerman-scott

What do G.I. Joe, Legos, and the Pioneer Woman all have in common? Find out in this episode along with content marketing tips to get your pro organizing business found by local clients. Click for show notes. 

Content is the currency of digital and social media, but it can actually even be more strategic than being a mere currency.Content marketing can not only help build your business, but it can play an instrumental role in building out a category that you own and deliver long-term digital benefits for your company.Think Hubspot - they "own" the term for inbound marketing.If you want to achieve similar results for your company, you'll want to listen in to this interview with Mark Raffan, founder and CEO of the content marketing agency Content Callout.Key Highlights[01:24] Introduction of Podcast Guest, Mark Raffan[03:00] How Mark Got Into Content Marketing[08:04] What Does Establishing Your Own Category Means?[13:30] Importance of Content Marketing in Establishing Own Category[14:36] Create Quality Content[17:00] Timeline and Strategies for Establishing Category[21:01] Don't Forget About the Traditional Pieces[22:38] Difference between Content Marketing Agency from an SEO Agency[24:32] How to Structure Overall Strategy and Choosing the Platform to Post Content OnNotable QuotesWhat's interesting about negotiation, that a lot of marketers don't understand is that negotiation and marketing are very, very similar, because they're both built on the same foundational elements. They're both built on persuasion, they're both built on influence. And when you think of those foundational elements, there's a lot of overlap between those two. It's one thing to rank and it's another thing entirely to maintain, as a low bounce rate so that people actually read your stuff and engage with it and consume it on a regular basis. And that's what you have to create sort of long term. And also the same thing applies when it goes to social when it goes to video. It's got to be stuff that people actually want to consume.Don't create a category unless you can afford to. And what I mean by that is, if you, if you don't have any decent funding, whether it's seed or series funding, this is a task best left to those who do.It all starts with the strategy, get the strategy down first, try and think about who you're going to reach out to, and whether or not this category that you're creating is going to stick within that target group. And then dedicate yourself to building enough content that sort of an upswell gets created.You don't have to do everything all at once you can start off in phases. But if you're just starting out in the Content Marketing World, just look at it through those lenses. Is it interesting? Is it educational? Is it informative? Everything will come from there.Guest Links:Content Callout: https://www.contentcallout.com/Content Callout Podcast: https://podcasts.apple.com/ca/podcast/b2b-content-marketing-the-content-callout-podcast/id1526894022 Connect with Mark on LinkedIn: https://www.linkedin.com/in/markraffan/ Learn More:Check Out All of My Podcast Episodes: https://podcast.nealschaffer.comJoin My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmoDownload All of My Free EBooks: https://nealschaffer.com/freebies/Subscribe to my YouTube Channel: https://youtube.com/nealschaffer 

David Meerman Scott returns to the podcast to share about the 8th edition of his international bestseller The New Rules of Marketing and PR. Do you have a book, a small business, a podcast, or anything else you're trying to promote? This book is a MUST-READ. Find out more: DavidMeermanScott.com Resources mentioned in his episode: The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly 8th Edition The Shaun Tabatt Show is part of the Destiny Image Podcast Network.

First released in 2007, The New Rules of Marketing and PR  spent six months on the BusinessWeek bestseller list.Over the various editions, New Rules sold more than 425,000 copies in English and is available in 29 languages from Albanian to Vietnamese. In the book, David provides a step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. Each edition covers the modern approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising.Fifteen years ago, David's ideas seemed radical, creative, and wonderful. In 2022, David is back with the eighth edition, which extends the new rules to reach the top trends in marketing and PR including AI, podcasting, and social audio. Thanks to David for leading the way to innovation in marketing, PR, and communications. Listen in to get updated on what you need to know about the new rules of marketing and PR - right now!What We Talked AboutNew additions to the new rules of marketing and PRWhat you need to know about NewsjackingFuture trends in marketing and PRHow real-time marketing and PR worksThe one marketing lesson you need to learn from the Grateful Dead [hint: it's free]About David Meerman ScottDavid Meerman Scott spotted the real-time marketing revolution in its infancy and wrote five books about it including The New Rules of Marketing and PR, now in an 8th edition.Now David says the pendulum has swung too far in the direction of superficial online communications. Tech-weary and bot-wary people are hungry for true human connection. Organizations have learned to win by developing what David calls a “Fanocracy” - (the subject of his Wall Street Journal bestseller) - tapping into the mindset that relationships with customers are more important than the products they sell to them.He is a massive live music fan, having been to 804 live shows since he was 15 years old, is passionate about the Apollo lunar program, and he loves to surf but isn't very good at it. Connect with David Meerman Scotthttps://www.davidmeermanscott.comFacebook https://www.facebook.com/dmscottInstagram https://www.instagram.com/dmscottLinkedIn. https://www.linkedin.com/in/davidmeermanscott/Twitter https://www.twitter.com/dmscott About The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social MThanks for listening, commenting, liking, sharing, and adding Growing Social Now to your podcast playlist!!Cheers to your success,Barbara RozgonyiFounder, CoryWest Media, Top PR Blogger, Host of Growing Social Now, International Speaker and Inspirational Storyteller, Creative Marketing Team Coach, LinkedIn Social Selling Trainer, Avid Hiker, Natural Photographer Barbara Rozgonyi on Facebook Barbara Rozgonyi on InstagramBarbara Rozgonyi on LinkedInBarbara Rozgonyi on TikTokBarbara Rozgonyi on TwitterYouTubeGrowing Social Now wiredPRworksBarbaraRozgonyi.com

This show is sponsored by Leopard Solutions Legal Intelligence Suite of products, Firmscape, and Leopard BI. Push ahead of the pack with the power of Leopard. For a free demo, visit this link: https://www.leopardsolutions.com/index.php/request-a-demo/ Bryan Collins is a nonfiction author, the founder and editor of Become a Writer Today, and a columnist for Forbes. He offers new writers practical advice about writing, creativity, productivity, and more. His work has also appeared on Fast Company, Lifehacker, and Copyblogger. He is also passionate about helping people accomplish more at work, and when he's not writing, he's weight-lifting or running. Links https://podcast.becomeawritertoday.com/ www.becomeawritertoday.com www.bryancollins.com https://becomeawritertoday.com/grammarly-coupon/

You're going to need a pen and pad of paper to take notes on this episode! In it, Jennifer shares a step-by-step strategy for how to attract more high-quality buyer and seller leads in 2022, using content marketing. You'll learn: The most important type of content to attract your ideal clients 5 things your content must have, to be an effective lead generation tool The 4 rules to follow, for your content marketing strategy to work 3 mistakes Realtors make when creating content and what to do instead To learn more about or apply for the ATTRACT Accelerator™, click here. The next coaching cohort launches January 4, 2022.

Geoff Zimpfer is a National Sales Trainer and Coach, helping Mortgage Originators and Real Estate Agents leverage the power of social media and digital marketing to create a compelling personal brand that gets noticed and gets you, clients. He's also the host of the top-rated “Mortgage Marketing Radio” Podcast with over 500,000 downloads and growing. Connect w/ Geoff: Mortgage Marketing Radio Podcast: How to Use Content Marketing to Explode Your Business with Marcus Sheridanhttps://open.spotify.com/episode/0vTzs9whN72FzPsZYld6SI?si=5df0fb7b88a24ef8 ( https://open.spotify.com/episode/0vTzs9whN72FzPsZYld6SI?si=5df0fb7b88a24ef8) Mortgage Marketing Institute:https://www.mortgagemarketinginstitute.com/ ( https://www.mortgagemarketinginstitute.com/) Disrupt or Die Book:http://getdisruptordie.com/ ( getdisruptordie.com) Mortgage Marketing Radio Podcast:http://mortgagemarketingradio.com/ ( mortgagemarketingradio.com) Facebook Group:https://www.facebook.com/groups/MortgageMarketingRadio ( https://www.facebook.com/groups/MortgageMarketingRadio) Ready to be LIMITLESS in your social media for 2022? Don't miss this exclusive event coming to Fort Worth, TX on December 3rd! You can also attend VIRTUALLY!!!!! https://www.eventbrite.com/e/limitless-pursuing-discomfort-tickets-181213302867 (https://www.eventbrite.com/e/limitless-pursuing-discomfort-tickets-181213302867) Are you a great Realtor or Lender, but bad at social media? Stop leaving so much opportunity on the table...It's Yours! Well, you need to check out Season Three of The Collaborative!! Join the waitlist NOW! https://www.kyledraper.com/the-collaborative-group-coaching (https://www.kyledraper.com/the-collaborative-group-coaching) Connect with Coach Kyle: Website:https://kyledraper.com/ ( )https://kyledraper.comfacebook/ (https://kyledraper.com) Facebook, Instagram, & Tiktok: @coachkyledraper Everything Else:https://linktr.ee/coachkyledraper ( https://linktr.ee/coachkyledraper) Want FREE Social Media Advice? http://bit.ly/topofmindsellingfbgroup (http://bit.ly/topofmindsellingfbgroup) Need a Dynamic Speaker for an Event or Group? Duh...Me! http://bit.ly/coachkylespeakerkit (http://bit.ly/coachkylespeakerkit) Would You Like to Learn How to Turn Four Videos Into a Month's Worth of Content? https://www.kyledraper.com/content-compounding (https://www.kyledraper.com/content-compounding)

About this Bonus Episode: Not too long ago I was interviewed by Philip Stutts on his Undefeated Marketing Podcast. Longtime listeners may recognize his name since Philip has been a guest on The Marketing Book Podcast twice: The first time for his book Fire Them Now: The 7 Lies Digital Marketers Sell...And the Truth about Political Strategies that Help Businesses Win More recently to talk about his newest book, The Undefeated Marketing System: How to Grow Your Business and Build Your Audience Using the Secret Formula That Elects Presidents He was also on the show for part of the limited-time series Authors in Quarantine Getting Cocktails when I produced 66 episodes during the lockdown in 2020, and he was one of the primary reasons I started doing it. Philip has a very interesting background. For many many years, he has been a political consultant and has worked on over 1,200 political campaigns including U.S. presidential races in the United States. His political media firm is Go Big Media. Over the years a number of his clients asked for business marketing advice so he later established a separate marketing firm just for businesses Win Big Media. Much of his marketing advice is based on the realities of what has worked well for marketing candidates, and I find that very intriguing and enormously effective these days. Philip and I were introduced by another guest on the show, David Meerman Scott, author of several books including The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly (7th edition), and Phillip later introduced me to the legendary Jay Abraham whom I was able to interview on the podcast about his book, The Sticking Point Solution: 9 Ways to Move Your Business from Stagnation to Stunning Growth. Phillip has really enjoyed being on The Marketing Book Podcast and has heard from a lot of marketing book podcast listeners, and he thought that this short interview might be of interest to my listeners because we talked about some key ideas from the first 350 books that have been on the show, and since last week I did publish episode 350 with Dorie Clark about her new book, The Long Game: How to Be a Long-Term Thinker in a Short-Term World, this seemed like a nice celebratory bonus. Enjoy! -Douglas Burdett, host of The Marketing Book Podcast Click here for this episode's website page to access all the links mentioned during the interview: https://www.salesartillery.com/marketing-book-podcast/ideas-350-books  

In the last episode with Ryo Chiba, we discussed how to increase organic traffic by creating a product that markets itself. In today's episode, we're going to discuss three shifts impacting content marketing and how we can leverage them to grow our business: artificial intelligence, user-generated content, and credibility marketing. We will also go over one tip on how to organize a content team.  Impact of Artificial Intelligence  How is artificial intelligence influencing marketing?  “Marketers are just starting to implement and discover tools around more advanced text generation systems,” Ryo said. “Really what it's going to result in is a commodification of basic content. It's really going to drive the price of creating rudimentary content down to zero, and it's going to put more emphasis for marketers on being able to create content that stands out from the rest of the pack.” Read more at https://monetizationnation.com/blog/how-to-use-content-marketing-to-grow-your-business/

We all know that content marketing is an essential part of today's marketing mix - but there are so many different forms of content - how does everything fit together? And how do you truly capture the attention of your audience in the current era of content overload? Those are just 2 of the questions that I'm going to be asking to my guest on Digital Marketing Radio episode 259. She's a 2020 inductee into the Healthcare Internet Hall of Fame as an Innovative Individual, has 20+ years of experience in content, and is founder of Aha Media - a copywriting, content strategy and content marketing consultancy based just outside Washington DC in the US - welcome to DMR, Ahava Leibtag.

In this episode of content marketing 101 I look at how you can use content marketing to drive sales. Content marketing is an amazing way for businesses to generate inbound leads but you need to make sure that you use the correct structure.In this episode I break down the Aida model which is a marketing model that requires a nurturing sequence so that you get fully qualified inbound leads at the end.Chapters0:00 What is the Aida model0:55 attention1:54 interest2:53 desire4:16 action✅FREE Content Marketing MasterclassThis Content Marketing Masterclass is a beginners guide to content marketing. Looking at what content marketing is, why content marketing is so important and how you can start implementing content marketing into your own business.⬇⬇ENROLL NOW ⬇⬇https://ashborland.teachable.com/p/masterclass------------------------------------------------------------------------------------------------------------------✅Listen To The Content Marketing Crusaders PodcastThis podcast interviews some of the best content marketing experts, coaches and consultants in the industry. They share the best content marketing tip and content marketing strategies with you to help grow your business. The show has featured guests such as Nick Nimmin, Ed Lawrence, Owen Video & Brian G Johnson. *NEW EPISODES EVERY TUESDAY*⬇⬇ Listen Now ⬇⬇Apple – https://podcasts.apple.com/us/podcast/personal-branding-101/id1500257189?uo=4Spotify - https://open.spotify.com/show/2db9wpVv7AmOEQWMc6Y8b7------------------------------------------------------------------------------------------------✅ Content Marketing Mastery Programme.This online programme has been carefully designed to give you everything you need to master your content marketing strategy within your own business. This unique method gives you all the tools need to understand, plan & implement an effective content marketing strategy in any business.⬇⬇START NOW ⬇⬇https://ashborland.teachable.com/p/content-marketing-mastery----------------------------------------------------------------------------------------------✅1-2-1 Content Marketing CoachingIf you are looking for a 1-2-1 content marketing coach then I have a range of packages to suit your needs. This is perfect for brands and businesses who are looking to refine their own content marketing stratgey or need some more in depth help creating a bespoke strategy for a YouTube channel, podcast or social media platform.⬇⬇Learn more here ⬇⬇https://ashborland.com/coaching---------------------------------------------------------------------------------✅ Software & Gear ListThis page lists all my software and content creation gear recommendations for you to start making killer content. This is updated regularly.https://ashborland.com/gear#contentmarketingSupport the show (https://www.buymeacoffee.com/ashborland)

Today, we're talking about growing your business with content marketing. We're joined by Marcus Sheridan to share his experience and expertise. Listen in to continue to pivot, innovate, adapt, and overcome! Episode Resources: Come say hello in the Check out the Mortgage Marketing Radio Youtube channel at Visit Save $100 With the Code: RADIO100

In this Interview with Joe Pulizzi you can learn how to use content marketing and why it works.

Katie Thompson joins us in the Habitz Podcast studio to talk about content marketing and how to build better communities. Since Katie trained with the National Council for the Training of Journalists and the Chartered Institute of Marketing, she's worked with some of the biggest global brands. She knows the dos and don'ts when it comes to creating content and marketing both with old school editorial standards and the new age digital techniques. Building brands and communities online isn't easy, and will never be an overnight win, but with some of these good and bad habitz to pick up and drop, you'll be a step closer to creating some thought provoking, and decent content that makes people buy.

Today we are joined by Dr. Kevin Christie, the Godfather of chiropractic marketing. Kevin has been in practice for 16 years and runs Health-Fit Chiropractic and Sports. In the last few years, he has set up the CSA and The Modern Chiropractic Marketing Group, written a book, and expanded his family. In this episode, Kevin discusses creating content-based marketing, the importance of having a strong support team, and takes us through his new book ‘Doing it Right: Modern Chiropractic Marketing.' “I try to get chiropractors to leverage the fact that we have something interesting to say.” – Kevin Christie. Topics covered include: The importance of setting goals to make progress. Thee inspiration behind Kevin's new book ‘Doing it Right: Modern Chiropractic Marketing.' Creating a book with accessible and applicable strategies. What is content marketing? How Kevin arrived at content marketing for chiropractic. Knowing and defining your audience to create strategic content marketing. Making consistent and purposeful content. Why method of content creation doesn't necessarily matter. Using psychographics and demographics to determine your target audience. Why you need to understand your target audience's congregation points. How to create your marketing finance plan. How to repurpose and recycle content strategically. Keeping up with marketing trends. Supplementing your content with outside references. Automate, delegate, and optimize: How to start. Having a strong hiring process to get the right team. Advice for new practitioners. Modern Chiropractic Marketing: www.modernchiropracticmarketing.com Kevin's Podcast: www.modernchiropracticmarketing.com/podcast-library Doing it Right: Modern Chiropractic Marketing: bit.ly/doingitrightmcm Find out more about Clinic Gym Connect: www.clinicgymconnect.com

Today we are joined by Dr. Kevin Christie, the Godfather of chiropractic marketing. Kevin has been in practice for 16 years and runs Health-Fit Chiropractic and Sports. In the last few years, he has set up the CSA and The Modern Chiropractic Marketing Group, written a book, and expanded his family. In this episode, Kevin […]

«Если вы строите бизнес вдолгую, если вы действительно планируете, что ваш продукт будет существовать годы, у вас есть высокая миссия, у вас есть value, вам без PR не обойтись никак». «Лучше, когда коммуникация в синергии проходит по максимальному количеству каналов. Нужно подключать и SMM, и рассылки, и публикации. Одним PR не вытянешь всю компанию. Большая ошибка в том, что многие воспринимают его как канал, который сам по себе варится: какие-то интервью, какие-то публикации. По факту это все должно быть выстроено вокруг одной идеи, одной коммуникации с максимальным покрытием. Только так можно добиться результата». Собеседник: Юлия Петрик, PR & Communications Lead, MacPaw ФБ: fb.com/julia.petryk Ведущий подкаста: Юра Агеев ФБ: fb.com/ageev.yuri Подписывайтесь на канал подкаста в Телеграме: t-do.ru/mspodcast О чем говорим: 1:05 — Юлия рассказывает о себе 1:43 — Как измерить результаты PR? 4:01 — Как информация и медиа формируют наше мнение 5:50 — С чего начать работу с аналитикой в PR 8:37 — Почему важно следить за восприятием вашего продукта 10:59 — С какими аудиториями работает PR продуктов 12:37 — Как выбрать подходящие вам PR-инструменты 15:50 — О важности трансляции одного сообщения через разные медиаканалы 17:23 — Когда нужно сформировать сообщение о продукте 20:01 — Как понять, хорошо ли работает ваше сообщение 21:51 — О пользе локализации коммуникации 25:58 — Типы медиаканалов и их особенности 27:37 — Почему полезно выстраивать отношения с журналистами 33:01 — Что дают публикации в СМИ, кроме выхода на их аудиторию 35:20 — Каким компаниям и продуктам точно нужен PR 39:53 — С чего начать построение отношений с зарубежными журналистами 42:46 — Что нужно учитывать при обращении к журналисту 46:49 — Советы Юлии, как общаться с журналистами 52:02 — Можно ли делать хороший PR в США, находясь не там? В подкасте мы упоминаем: — Телеграм-канал Юлии PR pub: http://bit.ly/3qyCJWA — Голосование 2020 Golden Kitty Awards за лучший продукт года на producthunt.com: http://bit.ly/3sJNc3h — Кейси Ньютона: http://bit.ly/2LHJwP8 — Хештег в Твиттере о провалах в PR #prfails: https://bit.ly/3p90Lav — Статью «For Best PR Results, Follow the 3 O's of Metrics: Outputs, Outtakes & Outcomes»: http://bit.ly/3nZQQTk Рекомендации книг от Юлии, чтобы разобраться в теме PR: — «Free PR: How to Get Chased By the Press Without Hiring a PR Firm» Cameron Herold & Adrian Salamunovic: https://amzn.to/3o17HVM — «The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly» David Meerman Scott: https://amzn.to/3nZuxwZ — «Contagious: Why Things Catch On» Jonah Berger: https://amzn.to/2M7nhSw — «Pitch Perfect: The Art of Promoting Your App on the Web» Erica Sadun & Steve Sande: https://amzn.to/38Yj1gR — «The Art & Craft of PR: Creating the Mindset and Skills to Succeed in Public Relations Today» Sandra Stahn: https://amzn.to/2LQZxCj

Just like that, another year is over... And what a year 2020 has been! Rather than dwell on what could only be described as an insane 12 months, let’s end the year on a high and think about what we’ve all achieved.  It has certainly been a big year for Callie and I. We’ve:  Grown our team with two full-time hires - Kathryn, our Head of Digital Content and Tom, our Graphic Designer.   Launched some amazing new features in https://www.membershipacademy.com/ (Membership Academy) including our Game Plans and Member Huddles, and… Created another year’s worth of https://www.themembershipguys.com/podcast/ (The Membership Guys) weekly podcast and season 4 of Callie’s https://www.themembershipguys.com/behind-the-membership/ (Behind The Membership) podcast.  It’s been a lot of fun!  We hope it’s been a successful and productive year for you and your membership.  With only a few days left of 2020, it’s time for our traditional end of year recap show. Listen for our top 10 most popular episodes of The Membership Guys podcasts in 2020.  Thank you so much for your continued support of the show this year - I really appreciate each and every one of you.  Here’s to an awesome 2021.  Episode Links (not in order - don't want to ruin the suspense!): https://www.themembershipguys.com/facebook-ads/ (Using Facebook Ads to Promote Your Membership With Gavin Bell) https://www.themembershipguys.com/before-starting-membership/ (8 Things You Need to Know Before Starting a Membership Site) https://www.themembershipguys.com/pinterest-marketing-memberships/ ( ) https://www.themembershipguys.com/membership-marketing-tactics/ (9 Simple Marketing Tactics That’ll Get You More Members) https://www.themembershipguys.com/pinterest-marketing-memberships/ (Using Pinterest to Market Your Membership With Cara Chace ) https://www.themembershipguys.com/competitors-join-membership/ (Should You Allow Competitors to Join Your Membership?) https://www.themembershipguys.com/publish-membership-content/ (7 Things to do Before You Publish Your Next Piece of Content) https://www.themembershipguys.com/membership-community-engagement/ (Why Signal vs Noise Ratio is Key to Membership Community Engagement ) https://www.themembershipguys.com/build-your-membership-website-or-hire-help/ (Should You Build Your Website Yourself or Hire Help - With Martin and Lyndsay from Jammy Digital) https://www.themembershipguys.com/celebrating-the-5th-anniversary-of-membership-academy/ (Celebrating the 5th Anniversary of Membership Academy ) https://www.themembershipguys.com/content-marketing/ (How to Use Content Marketing to Sell Your Online Membership) Check out previous years' countdowns: https://www.themembershipguys.com/top-podcasts-2019/ (10 Most Popular Episodes of The Membership Guys Podcast 2019) https://www.themembershipguys.com/top-podcasts-2018/ (10 Most Popular Episodes of The Membership Guys Podcast in 2018) https://www.themembershipguys.com/top-podcasts-2017/ (10 Most Popular Episodes of The Membership Guys Podcast in 2017) https://www.themembershipguys.com/episode77/ (10 Most Popular Episodes of The Membership Guys Podcast in 2016)

Welcome to the Cracking Content Podcast, helping entrepreneurs to amplify their expertise through storytelling, content and PR so they can get more sales and make a bigger impact. Every business has a story to tell. Don't be afraid to tell it. This week I am delighted to be interviewing Julie Colan, the founder of the Secret Whispers brand and multi award winning Kegel kits. She has also recently launched the CupIT Menstrual Kit. {1:00} The likelihood of developing an issue with your pelvic floor goes up by 50% with the onset of peri-menopause. I was turning 40 the following year, and I remember thinking there's absolutely no way this is happening to me because I've been doing my Kegels since I was 14 and I just assumed every woman did. {1:56} I always imagined it's sitting on the shelf in John Lewis in the exercise department. {2:49} I launched and I didn't expect it to go boom, it's been incredible. It's because I'm happy to stand up and talk about this taboo issue. {10:32} I think it was literally, not even 24 hours later, “what do you think of the hashtag 'Don't ignore the pelvic floor'?” {11.44} Then you managed to get me into Refinery 29, I nearly fell off my chair. {13.22} I went to a local charity in Leicester where they deal with period poverty. {15:13} They're very affordable and if you have any questions or unsure how anything works, just pop on the website, where there are lots of little videos. To get 10% any of the Secret Whispers products – you can use this link https://www.secretwhispers.co.uk/discount/CRACKINGCONTENT Connect with Julie: Julie, a busy mum to two young very active gorgeous sons, wife to an amazing patient husband and a health and fitness enthusiast. Julie, founded Secret Whispers® after she found that were no adequate products available to help her improve her pelvic floor and a lack of information available.  She was horrified to learn that women are led to believe it is ‘normal' to cross their legs when they laugh or sneeze. That urine incontinence after childbirth is almost expected and is challenging the message of multi-national companies, profiting from the sale of incontinence pads, that bladder weakness is normal. Armed with a simple message that, in many cases female incontinence can be avoided, and with her multi award-winning 6 Step Kegel Kit, in just over 2 years she have helped thousands of women stop leaks and strengthen their pelvic floor. Her mission is to dramatically reduce the current statistics of 50% of women who suffer with incontinence with providing education and support on the importance of Kegel exercises. https://www.facebook.com/SecretWhispersUK/ https://www.instagram.com/secretwhispersuk/ https://twitter.com/secretwhisperss www.secretwhispers.co.uk Connect with Claire:  To find out about 1:1 content coaching go www.clairewinter.info. Free Facebook Group: https://www.facebook.com/groups/crackingcontent/ Website: https://clairewinter.info/ Instagram: https://www.instagram.com/clairewinteruk   Join the Cracking Content Club Membership: https://clairewinter.info/cracking-content-club/

In this episode, I interview Martin Huntbach to discover how to attract perfect customers through content marketing (whilst repelling the bad ones...) Martin is the cofounder of Jammy Digital, a web design agency, and the “Make Your Mark Online” membership site, where they teach business owners how to transform their website into a sales machine. Not just that, but he and cofounder, Lyndsay, have just released their book Content Fortress - a book that helps people use content marketing to attract the right clients; and to repel the wrong ones. 

You either have a content marketing strategy that answers your customer's questions or you don't. A customer will inevitably get the answer from your competitor on Google, as Google doesn't create content to answer questions from industries they crawl and index the content elsewhere. And Googling for answers is not going anywhere soon. However, it's only going to get harder as the medium will undoubtedly shift to audio. Any questions send us an email or comment below:

The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly (7th Edition) by David Meerman Scott The seventh edition of the pioneering guide to generating attention for your idea or business, packed with new and updated information. In the Digital Age, marketing tactics seem to change on a day-to-day basis. As the ways we communicate continue to evolve, keeping pace with the latest trends in social media, the newest online videos, the latest mobile apps, and all the other high-tech influences can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The seventh edition of The New Rules of Marketing and PR provides everything you need to speak directly to your audience, make a strong personal connection, and generate the best kind of attention for your business. An international bestseller with more than 400,000 copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. You will learn the latest approaches for highly effective public relations, marketing, and customer communications―all at a fraction of the cost of traditional advertising! The latest edition of The New Rules of Marketing & PR has been completely revised and updated to present more innovative methods and cutting-edge strategies than ever. The new content shows you how to harness AI and machine learning to automate routine tasks so you can focus on marketing and PR strategy. Your life is already AI-assisted. Your marketing should be too! Still the definitive guide on the future of marketing, this must-have resource will help you: Incorporate the new rules that will keep you ahead of the digital marketing curve. Make your marketing and public relations real-time by incorporating techniques like newsjacking to generate instant attention when your audience is eager to hear from you Use web-based communication technologies to their fullest potential Gain valuable insights through compelling case studies and real-world examples Take advantage of marketing opportunities on platforms like Facebook Live and Snapchat The seventh edition of The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly is the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and managers in organizations of all types and sizes. Click here for show notes... https://www.salesartillery.com/marketing-book-podcast/david-meerman-scott-new-rules-marketing-pr-7

You know content is important, but how do you know what content to create? What tools should you use to evaluate how your organic strategy is performing? In this episode, Chris and Ryan discuss the basics of a strong organic strategy, how to evaluate your data, and what tools are available.

Ep #149: Saying content marketing I mean all kinds of content you create whether it’s written blog posts, video, audio, social media or your website, anything. So how to make all of them work together to help you to get more tractions and attract your ideal clients? This is what we will discover with our guest today. In this episode, Trevor Young shares how to use content marketing to get more PR. Trevor helps professional experts and aspiring thought leaders build visibility, influence & trust in the marketplace. He is the author of two books - microDOMINATION and his latest, CONTENT MARKETING FOR PR. He blogs at PR Warrior and hosts the podcast REPUTATION REVOLUTION. You will learn: Trevor started as a journalist, then built a few businesses and got into blogging and content marketing in 2007 which helped to build his personal brand Know what kind of content creation is your strength 5 important factors of using content marketing to get more PR How to be different in the market where everybody talks about the same things in the niche More content isn’t always better Case study: How well GouletPens, a company that sells fountain pens, does content marketing across many channels The marketing mantra: how can I help the most people? Because if you help the most people, you’ll get business Let’s get in touch: Would you like to get free PR? Download a free guide ‘How to Get Interviewed on the Podcasts Every Week’ on marinabarayeva.com/podcastguest Follow on YouTube.com/MarinaBarayeva Follow on Instagram.com/MarinaBarayeva

A selfish reason you should create tons of content It has nothing to do with almost everything you've been told, but it's so important for your professional development. And getting more clients is a handy spin off :-)  

In this episode we talk content marketing! I will give you my 3 step strategy for using content marketing to attract customers. // THE SOLOPRENEUR SATURDAY NEWSLETTERText Business to 31996 to stay connected between episodes. You'll get a business tip of the week AND our Soloprenuer Saturday Newsletter. // SUBSCRIBE TO MY YOUTUBEhttps://www.youtube.com/channel/UCzlCl9xBXGlyoATwat6Ebpg?view_as=subscriberNew videos every week!// BE MY FRIEND Website | http://www.niawithpurpose.com Instagram | @NiaWithPurpose (http://www.instagram.com/niawithpurpose)Facebook | Nia With Purpose (http://www.facebook.com/niawithpurpose)// NEED HELP WITH YOUR BUSINESS?Book a 1:1 business coaching session: https://www.niawithpurpose.com/rates-and-schedulingJoin my Facebook group: https://www.facebook.com/groups/solopreneursuccessnetwork/// YOU’LL LOVE THESE VIDEOS Position yourself as an expert: https://www.youtube.com/watch?v=NNjgzPNF6VI&t=1sQuit your job and start a business: https://www.youtube.com/watch?v=lGZ3XY70eEg&t=7s// DOWNLOAD THIS FREE MARKETING eBOOKhttps://mailchi.mp/3e2ad2830476/marketingebook// KEYWORDSsolopreneurs, entrepreneur, podcast for entrepreneurs, women in business, podcast for women, black girl boss, black business owner, black entrepreneur, business podcast, real estate success, new real estate agent// NIA LEWISMy name is Nia Lewis, and I’m a full-time entrepreneur. I’m a business coach, college professor, licensed cosmetologist, and licensed cosmetology instructor. I own a business coaching company called With Purpose. I help entrepreneurs discover their purpose, achieve clarity, and crush their business goals through coaching and continuing education.

Content marketing has become associated with inbound marketing and sales funnels, with communicators in danger of being swamped by advertisers when it comes to the use of creative content. But there is an alternative school of thought which says that public relations is the ideal home for content marketing. In this episode of the Digital Download Podcast, I talk to communications strategist Trevor Young about the strategic use of content marketing for PR and communications purposes, and how it can deepen the connection your brand has with customers and grown your influence. Here's what is discussed in this episode: How content marketing for PR differs from inbound marketing Whether the communications industry misunderstands content marketing How different disciplines look at content marketing in different ways How content can help build reputation, trust and influence How PR and inbound marketing measure the same activity differently Whether sales funnels are still relevant Why other people's opinions matter more than corporate content How content marketing for PR can help a brand to differentiate itself What the four types of content for public relations are How you can make company news interesting Whether companies are nervous about publishing combative content Where the future of the public relations industry lies Why ongoing content marketing is the base level for great creative campaigns What to do Next Subscribe to the podcast to receive new episodes automatically to your mobile or email. And if you enjoyed today's show, please email it to a friend and/or share it on your favourite social media channels. I'd love to hear from you with any comments or thoughts. I read and reply to every single email, tweet or message. And finally, it would also be very awesome and hugely appreciated if you'd be able to take a moment to leave an honest review and rating for the podcast on iTunes, as this helps others discover Digital Download. Thanks for listening!

Creating consistent, compelling, high-quality content for your business is no easy task. The tools you use can make a tremendous difference in the creation process. In this week’s episode of Two Minute Marketing Tips, Three Girls Media CEO, Erika Taylor Montgomery reviews the strategic tools you should use to boost your content marketing and public relations efforts. She breaks down the following: • Why Canva and Adobe Spark are must-use content creation tools • How you can use Co-schedule to ensure you have catchy and engaging headlines • How you can use Google Alerts and Google Trends to stay up to date on all ongoing news surrounding your business. This episode will show you that simple content creation is more accessible than you may think. Get the details on what you need to know about social media ads right now by listening on iTunes, Spotify or SoundCloud: • Questions To Help Evaluate Marketing Agencies: Listen on SoundCloud, Spotify or iTunes • 4 Must-Know Secrets of Facebook Advertising Campaigns: Listen on SoundCloud, Spotify or iTunes • Types of Instagram Advertising: Boosted Posts & Story Ads: Listen on SoundCloud, Spotify or iTunes • Types of Instagram Advertising: Paid Influencers & Newsfeed Ads: Listen on SoundCloud, Spotify or iTunes To hear more Two Minute Marketing Tips see Erika’s SoundCloud, Spotify or iTunes channels. Thanks for listening!

On this episode I go through 6 Ways Local Wrestling Promotions Can Use Content Marketing to Build Their Audience. Pardon me as I was driving while I was recording this and didn't have notes so I was working off of memory. I think this is an untapped strategy by most indy promotions. Let me know […] The post 6 Ways Local Wrestling Promotions Can Use Content Marketing to Build Their Audience appeared first on The Double Dropkick Show.

We see a lot of entrepreneurs taking professional relationships and they use the relationship to build their business. In this episode, Vusumuzi Ndhlovu talks about content marketing and how you can use content marketing to grow your business.

Teri MiyahiraFounder of Teri Miyahira Beauty Bio: Teri Miyahira completely bootstrapped Teri Miyahira Beauty without investor funding or bank loans. Teri broke $100k sales in her first 11 months back in 2016, and since then have done $300k sales to date (through our website). Teri will be featured in an upcoming Harper's Bazaar article on vegan and cruelty-free beauty. Teri also runs traffic outside of social media now, which has been a recent experiment in the last few months (even though she already amassed a 150k social following across all the platforms). Links from the show: (Some links are affiliate) Shopify (For online store building that’s easier to use than BigCommerce and has much more app integrations)https://bit.ly/2VPfsjQBuilderAll (All-in-one digital marketing software for unlimited email marketing, sales funnels, landing pages, website/blogs, webinars and more. This combines ConvertKit, ClickFunnels, WebinarJam, and LeadPages to name a few, and it’s really inexpensive with 24/7 live chat support)Free 7-day Trial: https://bit.ly/2THKrRABuilderAll (All-in-one digital marketing software for unlimited email marketing, sales funnels, landing pages, website/blogs, webinars and more. This combines ConvertKit, ClickFunnels, WebinarJam, and LeadPages to name a few, and it’s really inexpensive with 24/7 live chat support)Free 7-day Trial: https://bit.ly/2THKrRAStim Social (For rapid Instagram growth that won’t get your account banned. We get 700+ new real followers per month using this on multiple IG accounts)Free 5-day Trial: https://bit.ly/2VQtammUnsplash (Free high-quality stock photos for commercial use)https://bit.ly/1gNw4icCanva (Templated graphic design tool that’s better than Fiverr and cheaper than 99Designs even if you’re doing it yourself)https://bit.ly/1ixSEy9 Links: Teri Miyahira Beautyinstagram.com/terimiyahirayoutube.com/tbeautytv Sponsored by Spark Shipping - eCommerce Automation

Laura Gale, author of Content That Converts: How to Build A Profitable and Predictable B2B Content Marketing Strategy, shares expert insights on the world of content marketing. Learn how to apply the lessons Laura has learned from projects like the Twilight phenomenon, JK Rowling's post-Harry Potter publications, and the personal memoirs of Michael Palin, Nelson Mandela, and Tina Fey to attract the customers you value the most.

Does sharing your secret sauce online sound scary to you? Then listen to this podcast. We're going to cover WHY content marketing is a very effective strategy & WHY you shouldn't be hesitant of sharing your knowledge online. We are also going to dive into 3 types of readers: Suzan, Betty and Lucy. They are all three different readers, but will all be beneficial to your business! Two of them are even clients

In this episode of Beyond the Image, host James Patrick discusses why content marketing needs to be a paramount strategy in your 2019 marketing efforts. Specifically he addresses the importance of content marketing for audience growth, the various types of content marketing, effective strategies to implement content marketing and how to offer content that is seen as more valuable to your audience. Be sure to subscribe for future episodes discussing how you develop your brand, market your brand and further profit from your brand as an artist! Episodes will feature interviews with creatives as well as clients themselves discussing what they look for when hiring artists. Also if you are interested in the free lighting tutorial from James Patrick Photography, or his digital download lighting workshop, please head over to JamesPatrickWorkshops.com Thanks for tuning in!

Perry Belcher is the co-founder of DigitalMarketer.com and NativeCommerce.com. He is one of the world's best marketing specialists in the direct response world. If you sell physical products, but you do not feel "in control" of your sales, Perry is the best in the world at creating physical products funnels. In this talk from The Capitalism Conference Perry walks through his "ideal funnel system". You'll learn how to target your ideal customer effectively and massively grow your business. This year's Capitalism Conference event takes place in Dallas, Texas January 21st, 2019.  

Perry Belcher is the co-founder of DigitalMarketer.com and NativeCommerce.com... The post Perry Belcher : How To Use Content Marketing and Tripwires To Grow Your Sales Fast appeared first on Freedom Fast Lane.

In this episode, we discuss how to use content marketing as a way to provide real value to your customer while helping them to make a product or service decision. Content marketing has been around for a long time and when done correctly your customer will be receptive to your message instead of tuning it out as noise.

In this episode, we discuss how to use content marketing as a way to provide real value to your customer while helping them to make a product or service decision. Content marketing has been around for a long time and when done correctly your customer will be receptive to your message instead of tuning it […]

Perry Belcher is the co-founder of DigitalMarketer.com and NativeCommerce.com. He is one of the world's best marketing specialists in the direct response world. If you sell physical products, but you do not feel "in control" of your sales, Perry is the best in the world at creating physical products funnels. In this talk from The Capitalism Conference Perry walks through his "ideal funnel system"

In this episode I speak with Nadya Khoja from Venngage. We discuss content marketing in detail. Specifically we discuss how Venngage find content opportunities that they feel they can rank for and their audience wants to see. We also discuss the importance of link building, how Venngage go about link building and how they target their marketing team on new links built. This is a great example of a bootstrapped company who have used content marketing to generate 5,000 new user sign ups per day.

Which is the best strategy: SEO or content marketing? https://www.automationlinks.com/seo-or-content-marketing/ In this video Brad Smith chat’s about which strategy you should choose when growing your website. You have two choices, SEO or Content Marketing. 1. SEO – Tells search engines who you are: 2. Content allows you to answer questions: 3. Use Content Marketing to increase SEO: Grow Your Website And Business With Our Automation Software: https://www.automationlinks.com [Install a website tool to increase your web conversions] --- Support this podcast: https://anchor.fm/automationlinks/support

When it comes to using content to generate leads in a business to business environment, it requires a very specific approach. Many think it's just like Field of Dreams. If you write it, they will come… I wish! It requires a magic blend of great writing, engaging, helpful content, and timely promotion we’re here to tell you how to craft this “magic” blend…and get content that generates leads in today’s saturated online environment.  

Rand Fishkin (Wizard of Moz) And I Discuss One vs Multiple Domains; One vs Multiple Product Lines; How Mobile Is Driving Search; And What That Means For Your Content Strategy Share this Episode: Click to Tweet Links Mentioned: Click here to download the podcast shownotes www.Moz.com www.CallAshRoy.com www.ProductiveInsights.com/126 Related Episodes: 001. Neil Patel (Kissmetircs Founder) On How to Make Better Decisions Around Client Selection, Branding and Investing 003. Jon Morrow (Copyblogger) On How To Use Blogging To Build A Highly Successful Business 06. Chris Garrett (CopyBlogger) on How to Use Content Marketing to Win Online (including a Simple 5 Day Plan to Get Your Started in a Week!) 036. Onlne Presence, Key Trends in Content Marketing and What This Means For You - With Yaro Starak 038. Rand Fishkin – How To Create Great SEO-Friendly Content Plus Key Trends In Search 041. Mobilegeddon Is Here! Is Your Site Mobile Responsive? – with Eric Enge 071. Rohit Bhargava — Author of Likeonomics and Non-Obvious — On The Value of Content Curation 073. Darren Rowse — Problogger Founder — Shares His Secrets Around Prolific Content Creation, Podcasting, & Facebook Live (Part 1 of 2) 074. Darren Rowse (Problogger) Shares His Blogging Success Secrets (Part 2 of 2) 075. Joe Pulizzi — Founder of Content Marketing Institute — Does Your Content Fit Into Your Buyer’s Journey? 085. Is Your Website Mobile Responsive? James Reynolds and I discuss Mobilegeddon and What that Means for Your Google Rankins! 086. Ed Dale On Copywriting and Online Business Success Strategies (Part 1 of 3) 087. Ed Dale On Copywriting and Online Business Success Strategies (Part 2 of 3) 088. Ed Dale On Copywriting and Online Business Success Strategies (Part 3 of 3) 107. Sonia Simone CopyBlogger Co-Founder on How To Be A Prolific Content Marketer (Part 1 of 2) 108. Sonia Simone CopyBlogger Co-Founder on How To Be A Prolific Content Marketer (Part 2 of 2) Brian Clark On How To Humanise Your Content, Create Empathy Maps, and lots more! 111. The Secrets to Building a Powerful Personal Brand 116. Brian Clark On How To Humanise Your Content, Create Empathy Maps, and lots more! 123. Pamela Wilson on Educational Content and How it Helps in Building a Brand – Part 1 124. How to Create Content Consistently even if You don’t Feel You’re a Writer (The 4 Day Content Creation System) - Part 2 Key Points and Insights 4:24 - Back in the black 5:23 - SEO Moz and their investment strategy 6:30 - Some key learnings from building the Moz brand? 7:20 - The importance of focusing first on ONE product (before expanding) 7:49 - Marketing complexity 11:42 - How does a startup solve the problem of managing multiple products? 15:50 - Should you get a separate domain for each brand or are you better off focusing on the one domain with subdomains? 18:50 - SEO developments - the Mobilegeddon evolution 20:26 - Mobile friendly vs mobile responsive 21:27 - Should you have a separate mobile website 23:00 - The importance of considering mobile user experience when creating a content 25:15 - Google Featured Snippet 30:36 - Walking the fine line between creating intrigue and building quick engagement via a problem-solving approach What are the key learnings in growing a business? Having more than one product makes managing the business more complex. The more products you need to manage the more diluted the marketing efforts become. How does a startup business solve the problem of managing multiple products? Focus first on building one product. After having developed brand awareness around the one product, then look at building other 'product brands'  

How to Create Content Consistently even if You don’t Feel You’re a Writer (The 4 Day Content Creation System)   Share this Episode: Click to Tweet Links Mentioned: Click here to download the podcast shownotes www.bigbrandsystem.com www.CallAshRoy.com www.ProductiveInsights.com/124 Related Episodes: 003. Jon Morrow (Copyblogger) On How To Use Blogging To Build A Highly Successful Business 06. Chris Garrett (CopyBlogger) on How to Use Content Marketing to Win Online (including a Simple 5 Day Plan to Get Your Started in a Week!) 071. Rohit Bhargava — Author of Likeonomics and Non-Obvious — On The Value of Content Curation 073. Darren Rowse — Problogger Founder — Shares His Secrets Around Prolific Content Creation, Podcasting, & Facebook Live (Part 1 of 2) 074. Darren Rowse (Problogger) Shares His Blogging Success Secrets (Part 2 of 2) 075. Joe Pulizzi — Founder of Content Marketing Institute — Does Your Content Fit Into Your Buyer’s Journey? 086. Ed Dale On Copywriting and Online Business Success Strategies (Part 1 of 3) 087. Ed Dale On Copywriting and Online Business Success Strategies (Part 2 of 3) 088. Ed Dale On Copywriting and Online Business Success Strategies (Part 3 of 3) 107. Sonia Simone CopyBlogger Co-Founder on How To Be A Prolific Content Marketer (Part 1 of 2) 108. Sonia Simone CopyBlogger Co-Founder on How To Be A Prolific Content Marketer (Part 2 of 2) Brian Clark On How To Humanise Your Content, Create Empathy Maps, and lots more! Key Points and Insights 1:08 - Intro 2:50 - The biggest challenges people face in creating content marketing if they don't consider themselves a content marketer 3:49 - Developing "Fresh Eyes" 4:21 - The power of writing headlines 5:51 - Writing bullet points to shape the direction of the content 6:07 - 4 Day Content Creation System 6:16 - Day 1: Building your article backbone 8:08 - Day 2: Write the first draft - Fill in the details Day 8:58 - Day 3: Polished and prepared to publish Day 10:08 - Day 4: Publish and promote your content 10:38 - Epic post 11:31 - Reaching out to website owners despite being anxious about their response 16:15 - "Subheads are like windows to your content." 18:29 - "Vomit draft" 19:03 - 2 Hats of content creators 20:50 - Reach out to website owners who are sharing the same target audience 22:32 - Importance of creating valuable content 22:50 - Written content will never go away 24:45 - Idea capture by Rohit Bhargava 25:58 - Influence for an epic post 26:11 - Benefits of the 4 Day Content Creation System The 4-day Content Creation System Day 1: Build your article's "backbone" Day 2: Write the first draft (Fill in the details) Day 3: Polished and prepared to publish Day Day 4: Publish and promote your content  

Pamela Wilson on Educational Content and How it Helps in Building a Brand Share this Episode: Click to Tweet Links Mentioned: www.bigbrandsystem.com www.CallAshRoy.com www.ProductiveInsights.com/123 Related Episodes: 06. Chris Garrett (CopyBlogger) on How to Use Content Marketing to Win Online (including a Simple 5 Day Plan to Get Your Started in a Week!) 003. Jon Morrow […]

Pamela Wilson on Educational Content and How it Helps in Building a Brand   Share this Episode: Click to Tweet Links Mentioned: Click here to download the podcast shownotes www.bigbrandsystem.com www.CallAshRoy.com www.ProductiveInsights.com/123 Related Episodes: 06. Chris Garrett (CopyBlogger) on How to Use Content Marketing to Win Online (including a Simple 5 Day Plan to Get Your Started in a Week!) 003. Jon Morrow (Copyblogger) On How To Use Blogging To Build A Highly Successful Business Online 073. Darren Rowse — Problogger Founder — Shares His Secrets Around Prolific Content Creation, Podcasting, & Facebook Live (Part 1 of 2) 074. Darren Rowse (Problogger) Shares His Blogging Success Secrets (Part 2 of 2) 075. Joe Pulizzi — Founder of Content Marketing Institute — Does Your Content Fit Into Your Buyer’s Journey? 107. Sonia Simone CopyBlogger Co-Founder on How To Be A Prolific Content Marketer (Part 1 of 2) 108. Sonia Simone CopyBlogger Co-Founder on How To Be A Prolific Content Marketer (Part 2 of 2) Brian Clark On How To Humanise Your Content, Create Empathy Maps, and lots more! Key Points and Insights 0:31 - Intro 2:41 - What is educational content? What role does educational content play in building a brand? 4:53 - Above the line Marketing 5:00 - Targeted Marketing 5:20 - Content marketing is a conversation between a buyer and a seller 5:40 - "Know like and trust." by Bob Burg 7:04 - Using Content Marketing to build trust 8:57 - Consistency in publishing content 9:44 - How will educational content evolve? What role will educational content play in content marketing? 15:55 - Intro to Part 2     - How to create content consistently that is valuable and competitive?     - How to create a content if you are not a writer?     - How to produce a content that is not repetitive? What is educational content It provides useful and educational information to prospects.  It is engaging and actionable. It builds a strong relationship based on trust. What is the role of educational content in building a brand It helps build trust by providing useful and actionable information that delivers a transformation to the consumer.

Enjoy on YOUTUBE In the last several episodes, I talked about goals and how to achieve them. One of the goals is to get people to your website, and a great way to do that is through content marketing. This episode will be the first of several that will cover content marketing, and this one will go over what it ... The post How to Use Content Marketing for Business Growth: Snackable Marketing Episode 06 appeared first on Liberty Digital.

A type of marketing that involves the creation and sharing of behind the scenes material leaves many agency owners in fear. In this episode Michael Taylor talks about content marketing, including creation, promotion, transparency, and passion. Michael Taylor is a Co-Founder at Ladder.io. Ladder is a data-driven startup marketing agency focused on launching and growing new businesses. They work across the marketing funnel to test what works, then help you scale quickly and efficiently.Michael is responsible for building a marketing recommendation engine at Ladder. He's personally researched, tested and published 1000+ proven growth tactics to their playbook.  In the past he ran paid user acquisition for AppSumo, scaling Facebook ads by over 30x whilst halving CPA; helping grow the SumoMe install base from 85,000 to 210,000 websites. In this episode you will learn: [00:48] Approach to content marketing for a digital agency. [02:41] How to get over the fear of your content being stolen? [04:15] Why you should create content even if it has been made elsewhere? [07:26] Why passion matters in creating content? [10:09] How to promote your content? [12:07] Why you should audit your content and and be transparent? [13:30] Learn to say no and market yourself effectively. Key takeaway: Content marketing is one of the best ways to grow your business, get more leads, and generate sales. It can draw large audiences in, elevating the chance of finding customers and referrals. It can also strengthen brand identity, authority, and authenticity. One of the main points of content marketing is to continually audit and edit your content to keep it up to date and relevant.  Links: Check out Ladder.io  Read Ladder's Blog  Michael Taylor on Twitter Brought to you by Experiment 27. Find us on Youtube here. If you've enjoyed the episode, please subscribe to the Digital Agency Marketing Podcast on iTunes and leave us a review for the show. Take part in the CONTEST we put together to celebrate the launch of this podcast. It's a contest where you can't lose. You will get something, it's just a matter of how much stuff you'll actually win. Click here to enter.  Just for entering you will get a surprise everyone else has to pay for. You can't lose!

In this podcast, Stefan shares with you how to use content marketing to grow your online business. Content is king; it is one of the best ways to attract people to your brand online. In his business, Stefan spends the majority of his time creating content. This has been the most powerful way to attract traffic to his website and to add value to people. Stefan believes that producing high quality content is the key to marketing success. Robert Rose, the Chief Strategist from The Content Marketing Institute once said, “Marketing is telling the world you are a rock star. Content marketing is showing the world that you are one”. Build your content marketing plan and watch your online business grow. Your audience is waiting for you! Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

How a Drug Rehab Center Can Use Content Marketing to Get More New Patients What was discussed? Quote of the day: “Don't wish it were easier, wish you were better.” – Jim Rohn 1. Identify Your Ideal Patient You need to know who you want to come into your rehab center. This includes: who will make you the most money? Who is the easiest to work with? Who has the best chance of success? Who is the least amount of work for you? You need to develop and understand this data as your facility grows. Keep statistics on this type of stuff by checking patient records and patient management software. Identify your ideal patient and who you want to build your business with. 2. Consider the Buyer's Journey When we're searching for something online, we become aware that there's an issue and a potential problem that needs to be solved. Next, we consider a potential solution to that problem. Third, we make a decision. We do more research and find out a good fix for the problem that we have. During the first step, when someone becomes aware of an issue and is looking for a solution, they might find your website. Your website needs to have a lot of useful information to answer the many questions they might have. The information needs to include success stories, educational information, facts about rehab facilities, facts about success rate, and more. When they're searching through rehab centers, they're narrowing down which center they're going to choose for their rehabilitation experience. You need to provide value for them in this stage. When they're in the decision stage, be prepared to have customer testimonials, perhaps an onboarding process, and everything they'll need if they choose to use your facility. 3. Focus on Your Audience Understand that content marketing is about your audience, not about you. Often times a company's idea of content marketing is a weekly post promoting their services. You're not going to do this! You're going to develop content that's relevant to your audience. Figure out what types of topics are appropriate for your ideal obvious. Here's a list to get you started: 1. Talk about the services you offer. 2. What does each service treatment entail? 3. Do you specialize in a specific treatment? 4. Do you cater to a special industry? 5. Is there anything family members want to understand? For example, what to watch out for or how to help someone in recovery. 6. Provide drug information. 7. Provide first hand experiences to help those who are considering heading to rehab. 8. Post the latest news in your industry. 9. Answer questions. The big 5 include: the cost or price, problems or things to be aware of, comparison, reviews, and best-of awards. 4. Decide the Type of Content You'll Produce Blog posts, e-books, podcasts, photos, infographics, videos, powerpoints, and so much more. Know who your ideal patient is so that you can communicate with them in a way that suits them. 5. Create a Content Schedule If you can map out when you'll create content, it makes the process a lot easier. Work with your online marketing company or create a team and assign some responsibilities. Figure out if someone in-house or outsourced will create the content for you. Have someone that's just in charge of social media and promoting the content. This will remove a lot of headaches and frustration from the marketing process. Decide on the frequency of your posts and content. Generally, it's good to post a couple times a month at a minimum. Consider national and local events, such as The National Alcohol and Drug Addiction month is a great way to produce meaningful content. You can use this to post content for not just your blog but also post guest posts on other people's sites! For more information on how to create a Content Calendar, check out this blog post on Buffer. 6. Promote Your Content No matter how beautiful, amazing, and attractive your content is – it doesn't matter if no one is seeing it. Keep an email list, update through social media using tools such as Buffer or Hootsuite, and provide value. You want to provide value for your visitors and make sure that you're not spamming social media with updates. Use third-party sites like Medium or LinkedIn to get some more exposure. For more information on crushing it with social media, feel free to check out our blog post. 7. Measure Your Return Are you tracking the amount of traffic that your content is generating? If you have a call to action, add it to the end of the posts and direct people to where you'd like them to go. Use the calls to action to create unique URLs to see which calls to action are getting the most clicks. This is easily done with Google Analytics which lets you use their URL builder to track where traffic is coming from. Google Analytics also lets you see where your referrals are. If you're using marketing software such as Act-On, ActiveCampaign, and HubSpot, make sure you're getting the most out of it! 8. Use Retargeting Retargeting is when someone visits your site and leaves your site, they'll see your ad on other sites they visit. Retargeting for drug rehab centers is difficult since it's not always allowed by certain ad platforms (like Google Adwords). You might have to do some workarounds to get it approved. The reason for this is because if people are looking for a confidential service such as a drug rehab center, then they don't want ads for it popping up on other pages they visit. If you need assistance with using effective content marketing, contact us today so we can see if we're a good fit for each other. Be sure to follow us on Twitter @TitanWebAgency if you enjoyed this podcast! Have you considered hiring a company to help you market your practice? If so, be sure to check out this free report I put together called: The Consumer Awareness Guide to Choosing an Online Marketing Agency. Learn the exact questions you need to ask to ensure you don't get ripped off.  You can pick it up at: http://titanwebagency.com/report Check out the show notes at: titanwebagency.com/podcast/099 Connect With Us: ·Follow us on Twitter: @titanwebagency ·And on Facebook: Titan Web Agency Facebook Page ·Join our Facebook Group ·Subscribe in iTunes

In this episode, we continue the new series where we will share some of the key tenets of book marketing success. Last week we talked about which social media platform you should be on today and this week we are covering how to use content marketing to delight your readers. The post Ep 083: How To Use Content Marketing To Delight Your Readers first appeared on Book Marketing Tools Blog.

Chris Mack, founder of Spokal and marketing automation genius, likens content marketing to a charginglocomotive: “It takes so long and so much energy and a big huge engine to keep that thing going fromzero, but once it’s up to speed, it takes a tremendous amount of power and force to stop it.” And Chrishit the bull’s eye. Content marketing does require time and stamina to follow through and reap thebenefits, but once you’re up, you know you’ve made the best decision!As the founder of Spokal, a Top-Of- The-Funnel focused inbound marketing automation platform forWordPress, Chris knows the many complexities and meanderings of content marketing – more thanenough to give us a few fantastic insights for today’s podcast!Chris and I get down into the details of the following: With so many tools and marketing activities in Spokal’s arsenal, how does its attribution model look like? Is there a better way of attributing marketing automation? When talking to top-executives, how do you deal with those who want instant results?Why is a blog so much more lucrative and effective as opposed to ads in the long run? How should someone who’s starting begin with content marketing?Tune in to this podcast and find out why content marketing is essential for your company and why it’s here to stay!

Chris Mack, founder of Spokal and marketing automation genius, likens content marketing to a charginglocomotive: “It takes so long and so much energy and a big huge engine to keep that thing going fromzero, but once it’s up to speed, it takes a tremendous amount of power and force to stop it.” And Chrishit the bull’s eye. Content marketing does require time and stamina to follow through and reap thebenefits, but once you’re up, you know you’ve made the best decision!As the founder of Spokal, a Top-Of- The-Funnel focused inbound marketing automation platform forWordPress, Chris knows the many complexities and meanderings of content marketing – more thanenough to give us a few fantastic insights for today’s podcast!Chris and I get down into the details of the following: With so many tools and marketing activities in Spokal’s arsenal, how does its attribution model look like? Is there a better way of attributing marketing automation? When talking to top-executives, how do you deal with those who want instant results?Why is a blog so much more lucrative and effective as opposed to ads in the long run? How should someone who’s starting begin with content marketing?Tune in to this podcast and find out why content marketing is essential for your company and why it’s here to stay!

I'm finally starting to get it. The newbie mindset (or clarity mindset). Your training should "lean" towards the newbies and making a sense of the mess, with some how-to thrown in. If you don't have a blog, YouTube channel, an affiliate program, and lots of free content or search results where people can find you, then that's yet one more tool that your competitors have at their disposal, that you don't. Useful content: weekly podcast, weekly video, weekly blog post. Ideas: roundup your favorite links, post an embed reactor (a YouTube video and your opinion underneath it), become a "data scientist" and share your results Think beyond just a blog: guest posts, podcast, book, viral videos Mild keyword stuffing: use phrases people are searching Marketer of the week: Steve Celeste from InternetPursuit.com (Steve Celeste wasn't actually his real name, and his blog is long gone, but you can check out an archive on the Wayback Machine.) Steve Celeste's blog and marketing training gave me the idea of creating a "build it to sell it" site. We used that model on DailySeminar.com. I didn't want to commit to a chore of having to crank out membership content on a regular basis, so we listed it for sale even as we were launching it. I also made sure things like the Clickbank account, membership software, etc. were all things that could be detached. The site only had 53 members paying $47/month, but we had 55 "weeks" of content (20 minute Monday training, 20 minute Tuesday training, 20 minute Wednesday interview, Thursday bonus report, and Friday question day) created in advance. That part took about 40 hours of total "work" -- mostly recording training. We launched it on December 15th of (year removed but it was over 8 years ago). By February 27th of the following year, we had a buyer for $32,000 for everything. $32,000 from 40 hours? That's not a bad payday. How do you decide what info to give away or charge for? The answer: Use the "William Shatner" model (he has 228 acting credits on IMDB, appeared as himself in 357 more appearances, 9 CDs on Amazon, and 70 books on Amazon). Keep putting stuff out there. Reasons People Buy From You They love you: they buy everything you put out (top 1%) They want it (fad or trend): You got in front of a wave, i.e. everyone's talking about membership sites or one click funnels so you're teaching that They need it: you're solving a real problem (people will always need to know about affiliate programs, copywriting, etc.) Fear, convenience, entertainment What path brings people to you? Our favorite Platinum studnet (Dr. Charles) came from a Jeff Mills guest webinar we presented, then he attended our live event in Salt Lake City and joined our Platinum there. Another Platinum client came from a one-time $997 mastermind session we both attended in Las Vegas. Yet another Platinum student of ours came from a speaking gig where I presented an pitched a $997 offer in San Diego. Blogging and podcasting the "random-ness" (mindset etc) has put me on a path for the big ideas for books and courses. Here's where I stay in inspired and get a "feel" for what's popular and what people want to hear (without becoming a copycat or a me-too): Facebook: Unfollow the negative nelly, political complainers or time vampires on Facebook and instead follow: BusinessInsider, Entrepreneur Magazine, Inc Magazine, Fast Company. Inspiring blogs: Copyblogger, Neil Patel, Ray Edwards, Chris Lema 2nd tier blog: Shoemoney, Digital Marketer, John Chow, Buffer, WPTavern It's also been helpful seeing bloggers like Tim Ferriss from the Four Hour Workweek write long-form blog posts in an era where people are trying to tell you that attention spans are down. John Lee Dumas from Entrepreneur on Fire consistently publishes 5 podcast interviews per week (now well over 1100+) which I find super cool. IMNewsWatch is yet another example of sites that put out tons and tons of helpful free content that lead to things to...

I'm finally starting to get it. The newbie mindset (or clarity mindset). Your training should "lean" towards the newbies and making a sense of the mess, with some how-to thrown in. If you don't have a blog, YouTube channel, an affiliate program, and lots of free content or search results where people can find you, then […]

A lot of people think that content marketing is nothing ... Read moreHow to Use Content Marketing to Turn Ice Cold Prospects into High Ticket Buyers

Maria Dykstra is an entrepreneur, startup mentor & digital marketing strategist. After a 14 year career at Microsoft, she founded her own company, and in 3 years grew it from a 2 and person consulting firm to a digital agency with offices in 3 countries. Links, Resources & People Mentioned TreDigital Reddit Quora Buzz Sumo Amazon Infusionsoft Constant Contact Mailchimp Drip Rob Walling - @robwalling Active Campaign Flip Board Maria Dykstra - @TreDigital | LinkedIn Omer Khan - @omerkhan Enjoyed this episode? Subscribe to the podcast Leave a rating and review Follow Omer on Twitter Need help with your SaaS? Join SaaS Club Plus: our membership and community for new and early-stage SaaS founders. Join and get training & support. Join SaaS Club Launch: a 12-week group coaching program to help you get your SaaS from zero to your first $10K revenue. Apply for SaaS Club Accelerate: If you'd like to work directly with Omer 1:1, then request a free strategy session.

Maria Dykstra is an entrepreneur, startup mentor & digital marketing strategist. After a 14 year career at Microsoft, she founded her own company, and in 3 years grew it from a 2 and person consulting firm to a digital agency with offices in 3 countries.Links, Resources & People MentionedTreDigitalRedditQuoraBuzz SumoAmazonInfusionsoftConstant ContactMailchimpDripRob Walling - @robwallingActive CampaignFlip BoardMaria Dykstra - @TreDigital | LinkedInOmer Khan - @omerkhanEnjoyed this episode?Subscribe to the podcastLeave a rating and reviewFollow Omer on TwitterNeed help with your SaaS?Join SaaS Club Plus: our membership and community for new and early-stage SaaS founders. Join and get training & support.Join SaaS Club Launch: a 12-week group coaching program to help you get your SaaS from zero to your first $10K revenue.Apply for SaaS Club Accelerate: If you'd like to work directly with Omer 1:1, then request a free strategy session.

How to Use Content Marketing with Dan Norris Resources Mentioned: * http://wpcurve.com/ * http://contentmachine.com * https://twitter.com/thedannorris * The 7 Day Startup: You Don't Learn Until You Launch * Content Machine - (To be released on 10th Aug 2015) * 4:01 - Some insights from Dan’s upcoming book called the “Content Machine” * 6:48 - How to get people interested in your content * 12:34 - Who's the target audience of Dan’s new book? * 13:40 - The three main sections of Dan’s new book * 16:06 - The multiplier framework and the headline * 21:13 - On finding quality content writers * 25:39 - On video-based content * 28:47 - Action steps - How listeners to take their content marketing to the next level * 30:49 - How to get in contact with Dan  

How to Use Content Marketing with Dan Norris Dan Norris, the founder of wpcurve.com and the author of the Seven Day Startup and is working on another book called Content Machine. I met Dan at Super Fast Business Live 10 earlier this month where I had the pleasure of watching him speak. It is the talk that Dan shared a very moving story about his journey in startups, and he eventually arrives at his current success which is wpcurve.com. Dan shared some insights about startups, including the fact that I must have great design, simple names that are quickly dropped into a conversation like Slack or Uber and the importance of growth. A couple of great insights that he stood out for me from the talk was the idea of trading short-term revenue to long-term growth and secondly the importance of focusing on a monthly increase. Dan used an example saying a $6,000 a month business growing at a 15% will hit a revenue at 2 million dollars in two years and 10 million dollars in 3 years. Dan also loves line chats where he shared plenty of it in his talk as his free life and having been trained as a financial analyst and banking the geek in me was drawn to Dan, and we had a few interesting conversations in the next two days at the conference.   Share This Episode: Click To Tweet Resources Mentioned: Click here to download the podcast shownotes http://wpcurve.com/ http://contentmachine.com https://twitter.com/thedannorris The 7 Day Startup: You Don't Learn Until You Launch Content Machine - (To be released on 10th Aug 2015) Key points / Timestamps 5:10 - Some insights from Dan’s upcoming book called the “Content Machine” 7:50 - How to get people interested in your content 13:44 - Who's the target audience of Dan’s new book? 14:48 - The three main sections of Dan’s new book 17:25 - The multiplier framework and the headline 22:17 - On finding quality content writers 26:48 - On video-based content 30:00 - Action steps - How listeners take their content marketing to the next level 31:59 - How to get in contact with Dan

Marketing Strategies Revealed in this Episode: How to find unique content to use for your eCommerce business Top strategies for promoting your content The best tools for content marketing

Content Marketing With Chris Garrett From Copyblogger - How To Use Content Marketing For Business Success Chris Garrett is one of the most prolific content marketers out there, and that is . Chris has a long history with CopyBlogger and has mentored some of the biggest bloggers in the world including John Morrow who I featured earlier on in this podcast series. He's also worked closely with Darren Rowse, and in one of the CopyBlogger authority webinars, I remember him being described by Sonya Simone as someone who's one of the founders of CopyBlogger as one of the hardest-working people she knows. Chris was born in Canada. He grew up in the UK, and now he lives in Alberta, Canada where he teaches content marketing at a University.   Share This Episode: Click To Tweet Links Mentioned: Click here to download podcast shownotes A few highlights from the interview (timestamps included): 1m:48s - What is content marketing? 3m:48s  - Coca-Cola Anti-Case Study for Content marketing 5m:53s - Positive Case Study on Content marketing. Marcus Sheridan's swimming pool company 7m:17s - What McDonalds (and Coca-Cola) are doing right when it comes to content marketing 7m:17s - The 'conversation' every buyer has with the seller prior to any purchasing decision (via the internet). The conversation is going to happen with or without you. 9m:37s - How content marketing enables businesses leverages the online channel 12m:00s - How that conversation leads to a Yes or a No decision before the buyer purchases 13m:37s - Dan Pink - "Everything Good in life begins with a conversation." 15m.24s: - If you don't use content marketing as a key marketing tool, one of your competitors will and you will regret it. 16m:02s: -"Content is an answer to a question and that question could be critical to them making a decision to purchase." Chris Garrett 17m:55s: - How to overcome typical obstacles to getting started with content marketing 18m:25s: - How to use an incremental approach to content marketing 20m:30s: - A five-day plan to get started with content marketing If you'd like help getting started with content marketing in your business, shoot me an email on ash@productiveinsights.com.

Content Marketing With Chris Garrett From Copyblogger - How To Use Content Marketing For Business Success In this interview I speak to Chris Garrett from Copyblogger who is one of the world's leading authorities in Content Marketing. A few highlights from the interview (timestamps included): * 1m:48s - What is content marketing? * 3m:48s  - Coca Cola Anti Case Study for Content marketing * 5m:53s - Positive Case Study on Content marketing. Marcus Sheridan's swimming pool company * 7m:17s - What McDonalds (and Coca Cola) are doing right when it comes to content marketing * 7m:17s - The 'conversation' every buyer has with the seller prior to any purchasing decision (via the internet) The conversation is going to happen with or without you. * 9m:37s - How content marketing enables businesses to leverages the online channel * 12m:00s - How that conversation leads to a yes or a no decision before the buyer purchases * 13m:37s - Dan Pink "Everything Good in life begins with a conversation" * 15m.24s: - If you don't use content marketing as a key marketing tool one of your competitors will and you will regret it * 16m:02s: -"Content is an answer to a question and that question could be critical to them making a decision to purchase" Chris Garrett * 17m:55s: - How to overcome typical obstacles to getting started with content marketing * 18m:25s: - How to use an incremental approach to content marketing * 20m:30s: - A five day plan to get started with content marketing If you'd like help getting started with content marketing in your business shoot me an email on ash@productiveinsights.com

Warren is a digital business, content marketing, and social media expert. He is in the top 10 Forbes list of Social Media influencers.  He is a growth consultant who achieves real world business goals from digital marketing.  He is also a speaker, blogger, and author of 3 books. Inside this FREE “First Millionaire Manifesto”, J V reveals the seven steps to seven figures and how to put more money in the bank, enjoy a richly rewarding life, and make a big difference.  Subscribe in iTunes Like this Podcast? Help spread the word. Subscribing and leaving a review helps other business owners and entrepreneurs find our podcast…and make their big difference. They will thank you for it.   Watch this FREE Video to discover the Secrets to getting in your zone, achieving fast results, and building a high-profit conscious business.  Conscious Millionaire Podcast: On his free podcast, Monday through Friday, J V interviews top successful entrepreneurs and business owners who reveal their business solutions and business opportunities on topics such as: conscious business, social entrepreneurship, business online marketing, internet business solutions, internet marketing, team building and culture, goal setting, how to become a wealthy entrepreneur, and developing a high-profit business plan that will change lives and the world.

Warren is a digital business, content marketing, and social media expert. He is in the top 10 Forbes list of Social Media influencers.  He is a growth consultant who achieves real world business goals from digital marketing.  He is also a speaker, blogger, and author of 3 books. Inside this FREE “First Millionaire Manifesto”, J V reveals the seven steps to seven figures and how to put more money in the bank, enjoy a richly rewarding life, and make a big difference.  Subscribe in iTunes Like this Podcast? Help spread the word. Subscribing and leaving a review helps other business owners and entrepreneurs find our podcast…and make their big difference. They will thank you for it.   Watch this FREE Video to discover the Secrets to getting in your zone, achieving fast results, and building a high-profit conscious business.  Conscious Millionaire Podcast: On his free podcast, Monday through Friday, J V interviews top successful entrepreneurs and business owners who reveal their business solutions and business opportunities on topics such as: conscious business, social entrepreneurship, business online marketing, internet business solutions, internet marketing, team building and culture, goal setting, how to become a wealthy entrepreneur, and developing a high-profit business plan that will change lives and the world.

Every time you check your e-mail these days, it seems someone else is sending you an offer promising “push button traffic to your website.”  Aside from the phrase “traffic to your website” not fully being what you need, there’s no one “magic” button to push. There are, in fact, several buttons to push. Gary George, […]

Buyers are in control of the buying process. In fact, most of the process is complete before they even contact you. They've already done the research: searched the web, read reviews and reports, and talked with their friends. That's why content marketing is so important, says content marketing evangelist Joe Pulizzi. To succeed at content marketing, however, you must have a content marketing strategy.

Marcus Sheridan is an entrepreneur that truly understands content marketing.  He was able to take his pool business from the brink of the financial abyss to strong profitability primarily through the use of online content marketing. I absolutely love the story that Marcus has to share, and it was a pleasure to interview him for today's episode of my podcast. To get the full picture, you really need to listen to the podcast; plus you get a better grasp of the fun personality that Marcus has.  It was all I could do to keep myself from busting out laughing during a few parts... Content Marketing Advice However, here's a brief synopsis: Marcus started out as a partner in a small swimming pool business.  However, for a number of reasons, the company started to go downhill after a while.  At this point, Marcus knew he needed to do something differently and started learning about content marketing.  He decided to give it his FULL attention and produce lots of great content on their company website: Riverpoolsandspas.com . It wasn't overnight, but the website started generated more traffic and a lot more interest in their business.  By focusing on the questions customers ask for content (this is critical), he was able to rank well for lots of long tail keywords in Google.  This free traffic, began converting into paying customers. Fast forward a couple of years and their pool business was thriving all because they started marketing their business with content online. Now Marcus focuses the majority of his time teaching others how to use content and inbound marketing in their business.  His blog for this business is at: TheSalesLion.com . I highly recommend that you check out his site and download his free content marketing ebook.  Warning, its over 200 pages long! Because of his experience with his own pool business and now his blog, Marcus consults other businesses on how to have an effective content and inbound marketing strategy. Follow Marcus on Twitter: @thesaleslion