Social Media Schoolhouse

Clubhouse is the newest social media platform sweeping the world (if you don’t count Dispo), to be embraced by marketers and other business professionals. With currently one million users on the platform, there are several rooms that will probably fit the niche you are looking for. I have been on the platform for almost a month, mainly as a listener. In this podcast episode, I thought I would share my thoughts about the app on this episode.

The best advice I can give any marketing client is "Know Your Audience." He more you know the audience, the better your messages and content will become. The best thing you can do before you start any campaign is to gather as much information you can about your audience and build an audience persona. You goal should be to know what your audience loves and what they hate, and then build content around that. Thank you for tuning in. You can learn more about audiences and marketing by visiting my website at www.jasonawheeler.com

In marketing, your customer is in control. They have so much information at their fingertips, they are making decisions before they see your content. That is why Customer Experience is so very important. In this episode of the Social Media Schoolhouse podcast, I talk about the importance of developing an awesome customer experience and how that will transform your school marketing. Topics in the podcast include: Brand and Experiences Developing a Customer Focus Defining Your Audience Touchpoint Mapping Word of Mouth Marketing Social Listening You can find more of my podcasts and blog posts at my website at www.jasonawheeler.com

Across the internet and on social media, I have seen many school districts and companies wondering how to hide or delete comments from their audiences. Although I advocate deleting any hate speech or derogatory comments, I am not in favor of turning off our audiences' words.    The Power of Social Listening   The power and knowledge comments bring to our district far outweighs any negative brand image it might convey. I believe comments are a powerful tool to tap into our audience's mind and improve customer experience in our district.   Social listening allows brands to follow and examine conversations about them on social media platforms. In the past, I have said this in many presentations and consultations, knowing your audience is one of the most critical aspects of your companies or school district's marketing efforts. Researching your audience should be one of the first things you do as you start a new marketing campaign.    The Benefits of Social Listening   There are many benefits to comments and social listening; here are five that I feel are vital to improving your customer experience:   1. Positive Customer Experience 2. Discover New Opportunities 3. Heighten Your Marketing 4. FAQs Experts 5. Monitoring Competitors  

Generation Z has more influence over their parent’s decisions than any other generation before them. Their impacts over purchases include car purchases, home purchases, and selecting an educational institution. That is why it is so important to engage your students on social media. Your content influences them. Especially on platforms like Instagram, Snapchat and TikTok. In this podcast, I will give you and your school district 14 social media hacks to engage your students, and influence them to look at your schools and programs. Topics Include: Instagram Hacks TikTok Hacks YouTube Hacks Twitch Hacks Reddit Hacks SnapChat Hacks Spotify Hacks See more of my content at www.jasonawheeler.com/blog

Before there were Facebook and Instagram, there was MySpace. At the height of its popularity in 2006, Myspace surpassed Google as the most visited website in the United States. Despite its fall from grace, could MySpace be resurrected from the dead? In a time where Facebook is considered uncool by the younger generation, could MySpace make a comeback? In this podcast, I talk about how a media company could purchase MySpace and flip the platform to become a Generation Z darling. You can read my blog post on the subject here: http://jasonawheeler.com/2020/02/26/could-myspace-ever-be-resurrected-from-the-dead/

Have you recently started a podcast for your company, school district or your personal brand? Are you trying to find better ways to promote your podcast? Or are you trying to find ways to expand your audience? In this episode, I will how to create 11 additional pieces of innovative content from one podcast episode.  

Are you looking for high quality millennial college graduates to join your company? Are you not having much luck at college job fairs? Do you need tips for putting together an awesome college job fair marketing plan? In this podcast, I give tips on how my company doubled our online job applications using these job fair techniques. Recruiting millennials for your company or your school district can be hard. These tips will hopefully make it easier for you to recruit at college job fairs. Checkout More About Jason Wheeler Here:www.jasonawheeler.com

Are you looking for the best ways to recruit Millennials? Is your company or school district having trouble understanding the wants and needs of this generation? In this episode, Jason A. Wheeler discusses millennial job seekers, and what is enticing them to choose a company for their first job. This is a clip from a longer presentation entitled "Using Strategic Marketing to Recruit Millennial Teachers to Your School District" from NSPRA 2019. Checkout More About Jason A. Wheeler Here:www.jasonawheeler.com

The world of social media is changing rapidly. This powerful medium is impacting the way we engage our parents, students and the overall community. Emerging trends in social media will influence the way we use Facebook, Twitter, Instagram and countless other platforms. Learn how your district can use these trends to be on top of the ever-changing world of marketing and communication. Social media is evolving, and your district needs to be ahead of the game. This is the audio from my TSPRA presentation on Emerging Trends in Social Media at their 2019 Conference. Enjoy. Make sure to visit my website at www.jasonawheeler.com for more exciting content.

In this podcast, I give some basic social media advice for teachers to help them engage with their parents. Social media is a very powerful tool. Social Media Basics for Teachers I do a traveling social media roadshow to all of our campuses in CFBISD to help encourage social media usage among our teachers. The purpose of my talks is to speak on the power of storytelling through social media such as Facebook, Twitter and Instagram. I feel most parents care more about their child's school than the district as a whole. Teachers, administration and staff must tell the stories to the parents. They need to make the parents feel that made the best decision when it comes to the education of heir child. Social Media is an excellent communication tool for teachers as more and more parents want to interact with their child's teacher on a daily basis. Make sure to visit www.jasonawheeler.com for more social media help

Search Engine Optimization Success for Small Businesses Do you know how important it is to have your small business show up on the first page of Google? Are you having trouble making this a reality? Or are you paying crazy amounts of money to optimize your small business website? In this podcast, I give your small business simple tips to help your company rank on the first page of Google, Bing and other search engines. Find More Great Content Here: www.jasonawheeler.com Search Engine Optimization Presentation – Metrocrest Chamber in Dallas With these simple tips, you can improve your search ranking on Google, Bing and other search engines. You do not need to be a web expert to achieve better results with Search Engine Optimization or commonly known as SEO. There are simple tips and tricks you can do to rank better on Google. Ranking on the first page of Google is a must for your small business. Learn how you can achieve positive results using simple tips from the podcast. Now remember… I’m more of a marketing expert than an SEO consultant. My tips have been created with years of marketing success on the web. There are some good SEO experts in your community. If you need help do not hesitate to give them a call.

The power of social media is undeniable. Yet, some school districts have not totally embraced the full power of their platforms. Has your district unlocked the full potential of social media? What do you plan to do in 2019? In this podcast, I showcase my Six Rules of Impactful Social Media Be Engaging Know Your Audience Tell a Story Live in the Moment Be Consistent Be Useful This is a presentation from the October 2018 North Texas Sprint Meeting at Anna High School in Anna ISD. I discuss how to embrace social media and drive massive engagement from your platforms such as Facebook, Twitter and Instagram. Do you have questions about your school district’s social media? Leave your questions in the comment section below.

Using Content Marketing to Engage Your School District Audience MinnSPRA Keynote Presentation 2018 Traditional marketing is dying a slow death. With increased competition in public education, school districts must use innovative approaches to market their schools and programs. Explore the role of Content Marketing in driving audience engagement. Now more than ever, helpful content can move our marketing from mediocre to remarkable. Please visit www.jasonawheeler.com for more great content on social media and content marketing.

NSPRA Conference 2018 This is PART ONE of an audio recording from my smartphone. Slides correspond to my dialogue. Traditional marketing is dying a slow death. With increased competition in public education, school districts must use innovative approaches to market their schools and programs.Explore the role of Content Marketing in driving audience engagement. Now more than ever, helpful content can move our marketing from mediocre to remarkable.Part one explores the death of traditional marketing. We live in a fragmented media landscape where the consumer is in control of the buying process. It is time to change the way we market.

Can you believe it is already 2018? Have you given thought about your school marketing strategy for the new year? Today’s episode of the Social Media Schoolhouse Podcast, the last of 2017, focuses on 11 Quick Tips to Improve Your School Marketing for 2018. The tips include everything from Facebook Ads to Instagram Hashtags. By the end of the episode, I hope your district will use these 11 quick tips to have a successful launch to 2018. 11 Quick Tips to Improve Your School Marketing for 2018 Change Your Facebook Cover Photo - 0:46 Install Google Analytics on Your Website - 1:17 Create YouTube Custom Thumbnails - 2:33 Plan Facebook Live Events - 3:18 List Important Instagram Hashtags - 4:46 Create Audience Personas - 5:37 Install the Facebook Pixel on Your Website - 6:28 Create Custom Audiences in Facebook - 7:23 Switch to a Business Profile on Instagram - 8:45 Participate in K12PRCHAT on Twitter - 9:37 Visit Me at NSPRA 2018 - 10:13 What are your thoughts on trends for School Marketing? Leave your thoughts in the comment section below. Have an awesome 2018!!!

Today’s episode of the Social Media Schoolhouse Podcast focuses school marketing trend’s I see coming down the pipeline for 2018. I will discuss my thoughts on where I think marketing is heading and what trends school districts should start exploring. By the end of this episode I hope districts will at least start an internal conversation with their district leadership about the future of marketing and where investment dollars should be allocated in the future. Podcast: Microinfluencers (0:53) Streaming Video (1:56) User-Generated Content (3:27) Schools as a Brand (4:41) Voice Search (5:58) Chatbots (7:47) Content Distribution Strategy (9:01) What are your thoughts on trends for School Marketing?

In 20 Years… A School District Will Buy a Local Newspaper Don’t laugh. This is not too far out of left field. Over the past three years there has been a resurgence of the journalism occupation. Not necessarily in the form of a traditional newspaper, but the need for people who can tell your story has become very important. With the increasing popularity of blogs and content marketing, we will need these storytellers more than ever. And we need someone who can do it at the local level. The Journalism Resurgence - 0:44 Examples of Content in Corporations - 1:21 Why Buy a Local Newspaper - 2:20 Joe Pulizzi's Critical content Jobs - 2:45 Content is King - 6:17 Your district needs to be prepared for the revolution. You will need talented content creators who know your local audience. What better way to fill the jobs above by tapping into the experts who are trained in storytelling and know your local audience? Who will be the first school district to buy a local newspaper? Will it be you?

Is your district stuck in the past? Are you concerned about increasing competition in your school district? Does your marketing feel like an old dinosaur? Is it time you start reevaluating your school district's marketing strategy? In today's podcast, I will give you three school marketing tips I learned while watching Jurassic World with my son this weekend. Jurassic World opened in the summer of 2015 and became the second biggest film opening of all time, banking over $204 million in just three days. It’s entertaining, but also has lessons that a school district can use when planning a new marketing campaign. Stop to Think If You Should - 1:44 Don't Take the Small Dinosaur for Granted - 3:04 Evolve Your School Marketing to Soar - 4:10 Remember, with any big project, always ask yourself a simple question…  Will this bring us a return on our investment? ROI. It’s not about being cool, it’s about getting results.“Your scientists were so preoccupied with whether or not they could, they didn’t stop to think if they should.” - Dr. Ian Malcolm

The Wire, which aired on HBO, is hands down my favorite television show of all time. The gritty drama that told the story of the streets of Baltimore felt so real. A textured portrait of an American city in decline, told many stories, and taught us many lessons.  Reexamining the show many years later, I realized it not only taught us lessons on life, but it also taught lessons we can use in School Public Relations and School Marketing. In this podcast, I will examine SCHOOL MARKETING and SCHOOL COMMUNICATIONS by using quotes from the shows most interesting characters: Marketing in an Investment - 1:20 Expand Your Comfort Zone - 2:01 Learn More... Achieve More - 2:48 Influencer Marketing - 3:02 Boots on the Ground - 4:37 Be the Expert - 5:27 Know the Trends - 6:16

How to Engage Students by Inviting Them to the Marketing Process More than likely, YOUR STUDENTS DON'T TRUST YOU. Can you blame them? Half of you have not been in the classroom for past 15 years. But don’t worry; it’s probably not your fault. It’s those crazy Millennials, right? Millenials don’t trust advertising. In fact, the only people they do trust are the people they know. In this podcast, I'll discuss four ideas to engage your students by inviting them to help your district in the marketing process. Here are four ideas that might gain the trust of your Millennial and Gen Z students: AdWeek's Marketing to Millennials - 0:45 Our Marketing is Screwed - 1:32 #1 - A Student Ambassador Program - 1:55 #2 - Social Media Takeover - 2:52 #3 - Start a Student Blog - 3:46 #4 - Student Testimonials - 4:53 Traditional Marketing is Dead - 5:36 The insights in the podcast are a great place to start in creating your student led marketing strategy.

Has your district ever considered content marketing? Wondering how content marketing might fit into your overall marketing strategy? Many school districts have never considered content marketing as a valuable communications strategy, and many one-person departments feel they don’t have the time to start something so complicated. But what if I told you starting is as simple as creating a blog? In this podcast, you’ll discover why content marketing is so useful, why a blog is the most important element to start your strategy, and the five most important things to do to build an epic blog post. Why Content Marketing - 1:13 The Headline - 2:50 Strong Visuals - 3:22 The Opening Paragraph - 4:08 Top Keywords - 4:50 Call to Action - 5:54 The insights in the podcast are a great place to start in creating your content marketing strategy. Having a blog is a powerful tool to help brand your district as the “Education Experts”, which will gain the trust of parents. And trust will go a long way in persuading a parent to enroll their child in your district.

Is your school district adapting to the changing world of school communications? Does you department need to restructure to deal with this new revolution? As school district communications changes to a more marketing and content delivery role... is it too far out of left field to say a school district will buy a local newspaper in the next 20 years?  Over the past three years there has been a resurgence of the journalism occupation. Not necessarily in the form of a traditional newspaper, but the need for people who can tell your story has become very important. With the increasing popularity of blogs and content marketing, we will need these storytellers more than ever. And we need someone who can do it at the local level.  Things will change. We will adapt. And in 20 years there will be a school district that purchases a local newspaper. Why We Need to Change [0:40] Examples of Companies Doing This [1:35] Roles of Newspaper Staff [2:20] Engagement Trumps All [4:05] Translations to School PR [4:25] Content is going to be king in the future if it is not already. Your district needs to be prepared for the revolution. You will need talented content creators who know your local audience. What better way to fill the jobs above by tapping into the experts who are trained in storytelling and know your local audience? Who will be the first school district to buy a local newspaper? Will it be you?

How to Have Enormous Professional Success at NSPRA 2017 Professional conferences are not only to learn, but they are also a great networking opportunity. What better way to expand your professional presence in the School PR World then at the biggest conference of the year?  NSPRA 2017 is a great place to build "Brand You". Here are my Seven Tips to Expand Your Personal Brand at NSPRA 2017: Tip 1: Announce Your Arrival [1:05] Tip 2: Challenge Yourself to Meet New People [1:55] Tip 3: Have a Plan [3:06] Tip 4: Live Tweet a Presentation [4:00] Tip 5: Help Others [5:02] Tip 6: Facebook Live a Group Discussion [5:34] Tip 7: Interview a School PR Professional [6:49] Make yourself stand out at the conference. Learn as much as you can, and expand your circle of friends. Follow these tips and become one step closer to becoming the go to source for School PR.

In school communications, there is no summer break. It is vital you keep spreading the great stories that make your district great.  Summer is also a great time to do small things to make your marketing and communications better in your district.  It can be hard to get motivated during the lazy months of summer.Here are 23 very random and very easy things you can do to improve your marketing, communications, and school public relations for your district this summer. If you liked what you heard, make sure to visit my website at www.socialmediaschoolhouse.com

Episode 6 of the Social Media Schoolhouse Podcast In this podcast, you’ll discover seven tips to attract millennial teachers to work for your school district. In this episode you will learn: What Millennials Want [1:01] Tip 1 - Using Social Media for Brand Awareness [2:58] Tip 2 - Creating a Teacher Hub on Your Website [5:46] Tip 3 - Social Media Ads for Recruiting Teachers [7:45] Tip 4 - Building a Successful College Job Fair Day [9:37] Tip 5 - Grow Your Own Teacher Program [15:13] Tip 6 - New Hire Mixers to Attract Talent [16:19] Tip 7 - Creating an Engaging Job/Application Page [17:59]  Like what you heard? Make sure to subscribe to our podcast on iTunes.

Do you use email to market your district? Want to scale your success with email marketing? By defining your niche audiences and building an email list around those personas, you can improve the performance of your email marketing. Learn More at www.socialmediaschoolhouse.com

The Social Media Schoolhouse Podcast is here to help your school district increase your enagement with your students, parents and community.   In Part 2 of this podcast, you’ll discover four more simple tips to improve your school marketing.

School marketing is becoming important as competition is increasing. It is time for school districts to embrace marketing to increase enrollment. In this Podcast, you’ll discover four tips to improve school marketing. Questions about the tips in the podcast? Email me wheelercfb@gmail.com

The landscape of public education is changing. With changing technology and the increased competition from charter and private schools, I predict School PR to be very different in the next five years.Let me ask you… How is your district preparing for the changing landscape of School PR?  In this podcast, I will give my thoughts about building your School PR team for the 21st Century.

In honor of the NCAA tournament, here are eight basketball terms you can use to transform your marketing.  Follow this advice to score some points for your brand or school district. These will slam dunk your competition.