Productive Insights Podcast — Actionable Business Growth Ideas — with Ash Roy

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Links Mentioned:https://www.productiveinsights.com/blog/just-beginproductiveinsights.com/221 try.sunsama.com/ashshortform.com/ashash@productiveinsights.comTranscript:Lessons Learned in business in 2022 and action steps you can take in 2023 that's what we're going to be talking about in this podcast episode this is episode number 221 of the productive insights podcast and I'm delighted to be back and sharing some insights that hopefully, you will find useful in your business I've been in business for about 30 years now the last 10 of which have been as a founder of productiveinsights.com and I'm excited to share some of the lessonsI've learned along the way, especially over the last 12 months which you can then apply in 2023. overall 2022 has been a lot about stripping back and simplifying processes eliminating unnecessary things and a lot of that came back to two words that Seth Godin had once told me I wrote a blog post about this called just begin the first point I want to make is the value of just beginning now I think it's best if I explain this in stages I decided to bring the video editing in-house and this led me to a new Vantage Point bringing the video editing in-house meant that I was going to produce a lot less content in terms of volume and also in terms of frequency so that was the first realization when I realized that I was going to produce less content this meant that I could no longer justify a whole lot of subscriptions that I was paying for so I reduced production-related expenses as I went through the process of canceling these subscriptions I found myself asking a very important question what other software subscriptions am I paying for that I don't currently need? so the answer to that question led to a wonderfully satisfying few hours of canceling a bunch of subscriptions that added up to about twenty thousand dollars which wasn't like winning the lottery but it significantly reduced my expenses and added to the bottom line now I appreciate the above sequence may look a little bit overwhelming and energy is happening but I promise you if you just begin you will find yourself at a new vantage point which will then take you to another vantage point and another vantage point and so on. You will be pleasantly surprised with the traction you get the key actionable Insight from this first lesson is just begin and all will be revealed now the second Insight is to walk your way out of creative ruts by the way all of this information is available at productiveinsights.com 221 and you can follow along on our website if you like I've actually written a blog post that takes you through each of these steps in a bit more detail so Steve Jobs was known for his walking meetings I've walked about 10 000 steps a day for the last year and have found the benefits to be gradual but cumulative and as James Clear explained in my conversation with him the compounding effect of doing something daily is profound almost every time I feel I'm at a creative roadblock I go for a walk and I come back feeling refreshed and I achieve the breakthrough. Sure walking is not going to turn you into Michelangelo but there is some science behind this walking increases bloodflow to the brain and the physical activity sparks certain creativity that you wouldn't have otherwise had access to walking results in better memory retention and it also staves off withering of brain tissue that normally happens with age the key here is to incorporate walking into your daily routine I get a lot of thinking done when I walk every day and I use the combination of the Withings scale and the healthmate app which you can get on iOS watching my progress in terms of my daily steps gives me a goal that I can work towards and that gives me a sense of purpose Direction and forward motion no puns intended Okay the third Insight is to use sunsama to plan and review your daily activities sunsama is an app that I've been using for about a year now and I've found it to be extremely useful now I've tried just about every productivity tool out there and they've all had their benefits and they've all been great but I haven't been able to stick with them for more than say three or four months sunsama seems to have really hit the spot for me and one of the reasons is it's very minimalist user interface a lot of the interface sort of Blends into the background and pretty much disappears until you need it it's very easy to navigate your way around it doesnt feel overwhelming a lot of thought has been put into this app especially in terms of the user experience now full disclosure I am an affiliate of sunsama but I do strongly recommend it now here's why I think it really has hit the mark for me as I said before it's got a very minimalistic user interface it integrates with a ton of different other tools like Gmail Asana Trello calendars notion you name it and the reason that is really good is because it creates one source of Truth for all of your inputs that can potentially take up space on your calendar in your day so it allows you to drag your emails in and turn that into a task it basically allows you to just time box all your activities so time boxing and scheduling my tasks have helped me come up with another really important Insight which I'll talk about more in a minute and that is not over scheduling my day so I typically tend to only schedule four to six hours of actual planned tasks per day because there's a lot of overhead I have discovered as a result of reviewing using sunsama there's a lot of overhead that goes with a lot of these tasks and so by scheduling fewer tasks about four to six hours of actual work I have a better chance at completing all the tasks I set for myself and don't feel like I'm constantly catching up and behind if you know what I mean and the final reason I absolutely he loves sansama is the review features it has both daily weekly they're just amazing it gives you a fantastic opportunity to look at how you've spent your day how they align with your key objectives which you can map your tasks to using these hashtags and they give you a feel for how you're progressing towards your broader goals if you'd like to try the application out for 30 days for free with no credit cards required head over to try.sansama.com forward slash Ash so that's t-r-y dot s-u-n-s-a-m-a.com forward slash a s h and you can get set up for a 30-day free trial so the fourth Insight is to allocate an hour of unplanned time for every planned hour of tasks you have on your calendar I mentioned I will talk a bit more about this in the previous section as a result of using sunsama planning and review I have come to realize that a lot of tasks come with unexpected overheads so let me explain what I mean let's say I set aside an hour to record a podcast episode like this one as I start to record it I might realize that some of my subscriptions have lapsed maybe I realize that I need to do a bit more research before I start recording the podcast episode maybe I decide I need to look up some previous episodes that are related that I want to mention during the podcast episode but I want to make sure they are relevant so I need to go back and read up on that a little bit you get the idea so my point is we usually set aside a certain amount of time to do certain tasks but almost invariably we find that we actually have other related activities that we have to complete to be able to complete that original task if you aren't setting yourself a bit of a buffer then you are likely to feel frustrated and like you're falling behind it gets a little bit disappointing and overwhelming and you feel like you haven't achieved what you would have liked to achieve during the day so a great way to solve this is to allow for what I call task overheads so the action step here is when you do your planning make sure that you allow for a buffer between your planned tasks and activities and that you allow for these overheads so that you finish the day feeling like you're one make sure that you use your reviewing routines and processes to learn from your previous day's plan and then factor that extra fat if you like into your planning for the following day or week or month now just a couple of extra notes about this point I find that scheduling tasks that are less than two minutes long are not worth it it's easier to just get them over and done with there and then because by the time you've scheduled it you've lost a whole lot of time and probably traction generally I find using a ratio of two to one is working quite well for me right now so if I'm planning on working for eight hours in a day I'll set aside about four hours of work this also gives me some room for breaks and for regular walks which we talked about in one of the earlier insights now if in one of the earlier insights now if you're watching this on YouTube I would love to invite you to leave a thoughtful comment or a question in the comment section I will pick the best comment or question and I'll respond to you and organize a free 30-minute Consulting session valued at two hundred and fifty dollars okay and now for the fifth and final Insight reading widely is valuable we all know that readers are leaders but re-reading deeply for insight is invaluable we've all heard about the importance of reading and forming a daily habit around it it's important to be across a broad range of topics if you're an entrepreneur or a small business owner and it's important to be able to apply ideas from different and often disparate disciplines and cross-pollinate them to achieve new insights and to innovate constantly I often do go back to books like Atomic habits and re-read parts of them but what I find particularly useful is short form book summaries which actually not only summarizes the book but often shares some tangential ideas around the key principles of the book even sometimes shares some advantages and disadvantages of the ideologies shared in the book and I find that to be very useful it gives me nuanced insights that I didn't previously have and arrive at new Vantage points now short form have kindly sponsored this episode and you can go to shortform.com forward slash Ash to get a free five-day trial and a 20 discount once again that's short form.com forward slash Ash and that brings us to the end of this episode thank you so much for watching or listening you can access all the show notes and all the related content at productiveinsights.com 221 please share this with somebody else who will benefit from it I hope you had a wonderful 2022 and I hope these insights and action steps enable you to have an amazing 2023 please do keep in touch and if you have any questions email me on ash at productiveinsights.com thanks and I'll see you in the next episode

Links Mentioned:Episode 175 with James Clear — author of Atomic Habits: https://www.productiveinsights.com/podcast/james-clear-atomic-habitsEpisode 176 with Todd Herman Author of Alter Ego Effect: https://www.productiveinsights.com/podcast/todd-herman-alter-ego-effectEpisode 147 with Noah Kagan -- How to Push Past Your Comfort Zonehttps://www.productiveinsights.com/podcast/noah-kaganProductive Insights Membershiphttps://www.productiveinsights.com/membershipLearn more about Pomodoro Techniquehttps://www.productiveinsights.com/podcast/thepomodorotechniqueTranscript To get back on track with your goals and your habits, seven strategies that actually work, that's what we're going to be talking about in this episode. Let me ask you something, have you spent days, weeks, or months, carefully cultivating a habit that's going to lead you to a certain goal? And then you've suddenly slipped up? Maybe you were planning on writing a book, and you wrote every single day, 300 words every day for about two months. And then life happened. And you missed today? Has that happened to you?

219. 12 Steps to Goal Setting

219. 12 Steps to Goal Setting

Let's continue with the 5 Steps To Improving LinkedIn Connections with Adam FranklinWhat message to send?What happens when you don't get a response?How many follow-up messages should you send?Should you offer a content/resource? Marketing giveaway?What engaging messages can you try?Are video/audio messages better than sentence text messages?How do you know if the contact is interested in your offer?What are the things that would demonstrate a connection's interest?What to do with people who don't have time to consume your offered content but are those who need your content the most?When do you offer a 15-minute call with a prospect?When to offer your prospect to book a sales call?What to do when prospects have expressed their interest in your offer?What are the biggest challenges and how to overcome them when making connections on LinkedIn?How to grow your email list while improving connections on LinkedIn?How to optimize your LinkedIn profile?

Why LinkedIn? How does an entrepreneur, a coach, or a consultant use LinkedIn to win high-value clients?How do you invite your prospects to connect with you on LinkedIn without being annoying and spammy?How important is it to have a good LinkedIn profile that prospects can check out when deciding whether or not to connect with you on LinkedIn?When should you pitch or offer your product or service to prospects and how to nurture the connection?We spoke with Adam Franklin of bluewiremedia.com.au on how to utilize LinkedIn as a marketing and networking tool for your business.Adam Franklin is the author of Web Marketing That Works and Amazon no.1 seller. He is a professional speaker, a university lecturer, and CEO of Bluewire Media.

Smart Goals For Business

Smart Goals For Business

The digital marketing landscape appears to be changing. "You can't market at your customers anymore. You need to market with them. Bringing the customer along for the journey is the cost of entry." The good news is, you don't have to sell your product or service. You can focus on making your products great, and building a loyal customer base. If you deliver outstanding customer service, your customers will tell their friends — they'll do the marketing for you.

Productive Insights Podcast with Ash Roy

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206. Buying And Selling Websites - with Matt and Liz Raad

Ep 205 Nat Eliason Audio

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How To Create A Minimum Viable Offer with Shelley Brander   Links Mentioned: www.loopslove.com www.loopsclub.com www.knistars.com www.productiveinsights.com www.youtube.com/productiveinsights Productiveinsights.com/203 Related Episodes: 148. How Julie Cairns used Self-awareness and Mindset to drive a $6 Million Turnaround 202. The Offer Creation Process in 5 steps with Micheal Maidens 200. Seth Godin on Marketing strategy - with Ash Roy 026. Survey Funnel Formula with Ryan Levesque - How to ask your way to profit  201. Should you launch your own online course? Take this 2-minute course with Amy Porterfield Now 142. Havard Asst. Professor of Psychiatry - Dr. Srini Pillay - On The Power of The Unfocused 061. Why Attention is the New Currency with Kevin Rogers Ash Roy (00:20): Welcome back to the Productive Insights Podcast. This is Ash Roy, the founder of productiveinsights.com and the host of the Productive Insights Podcast. Today, I have a very special guest Shelley Brander, and we are going to talk about Minimum Viable Offers and lots more after a successful career as a copywriter and a broadcast producer, creating campaigns for AT&T, Hardrock and other large corporations, Shelley followed her passion and started an improbable side hustle. She opened a local yarn store. Yes, you heard that right - a local yarn store. She and her team of Loops troops have since grown LOOPS into a global brand that's on the forefront of the Modern Maker Movement and includes loopslove.com, loopsclub.com and Knit Stars, a global online learning adventure. She's on a mission to knit the world together, and goodness knows we need that right now. She's the author of the book, Move The Needle, which is coming soon to a screen or a bookshelf near you and something I've had the pleasure of having a quick sneak peek at, so thank you for that Shelley. Today, I'm delighted to welcome Shelley Brander from knitstars.com. Welcome Shelley! Shelley Brander (01:33): Hi! Thank you so much for having me today. I'm so glad to be here with you. Ash Roy (01:37): It's a real pleasure to have you Shelley, and thank you very much for sharing the manuscript with me. I've had a quick look at it and I absolutely love that little story you share about the tricycle at the very start. So we're going to come and talk about that in a minute, but before we talk about that story, can you give us the quick download on how you went from being a broadcast producer and copywriter for big brands like AT&T and Hardrock to a yarn store, specifically, talk to us about how you came up with that minimum viable offer - that little seed that led to a thriving business, which you now have in a very unlikely niche. Shelley Brander (02:14): Sure. Yes. It was definitely a giant pivot. And the number one question that I get asked, and for me, I sort of hit that wall with advertising. I loved the storytelling. I loved getting to know people and I love connecting with people, but I got to the point that the selling part of it just, I didn't want to do that for the rest of my life....

How To Create A Minimum Viable Offer with Shelley Brander   Links Mentioned: www.loopslove.com www.loopsclub.com www.knistars.com www.productiveinsights.com www.youtube.com/productiveinsights Productiveinsights.com/203 Related Episodes: 148. How Julie Cairns used Self-awareness and Mindset to drive a $6 Million Turnaround 202. The Offer Creation Process in 5 steps with Micheal Maidens 200. Seth Godin on Marketing strategy - with Ash Roy 026. Survey Funnel Formula with Ryan Levesque - How to ask your way to profit  201. Should you launch your own online course? Take this 2-minute course with Amy Porterfield Now 142. Havard Asst. Professor of Psychiatry - Dr. Srini Pillay - On The Power of The Unfocused 061. Why Attention is the New Currency with Kevin Rogers Ash Roy (00:20): Welcome back to the Productive Insights Podcast. This is Ash Roy, the founder of productiveinsights.com and the host of the Productive Insights Podcast. Today, I have a very special guest Shelley Brander, and we are going to talk about Minimum Viable Offers and lots more after a successful career as a copywriter and a broadcast producer, creating campaigns for AT&T, Hardrock and other large corporations, Shelley followed her passion and started an improbable side hustle. She opened a local yarn store. Yes, you heard that right - a local yarn store. She and her team of Loops troops have since grown LOOPS into a global brand that's on the forefront of the Modern Maker Movement and includes loopslove.com, loopsclub.com and Knit Stars, a global online learning adventure. She's on a mission to knit the world together, and goodness knows we need that right now. She's the author of the book, Move The Needle, which is coming soon to a screen or a bookshelf near you and something I've had the pleasure of having a quick sneak peek at, so thank you for that Shelley. Today, I'm delighted to welcome Shelley Brander from knitstars.com. Welcome Shelley! Shelley Brander (01:33): Hi! Thank you so much for having me today. I'm so glad to be here with you. Ash Roy (01:37): It's a real pleasure to have you Shelley, and thank you very much for sharing the manuscript with me. I've had a quick look at it and I absolutely love that little story you share about the tricycle at the very start. So we're going to come and talk about that in a minute, but before we talk about that story, can you give us the quick download on how you went from being a broadcast producer and copywriter for big brands like AT&T and Hardrock to a yarn store, specifically, talk to us about how you came up with that minimum viable offer - that little seed that led to a thriving business, which you now have in a very unlikely niche. Shelley Brander (02:14): Sure. Yes. It was definitely a giant pivot. And the number one question that I get asked, and for me, I sort of hit that wall with advertising. I loved the storytelling. I loved getting to know people and I love connecting with people, but I got to the point that the selling part of it just, I didn't want to do that for the rest of my life. And I felt like, you know, I just don't want to be 70 years old and I'm selling cable and casinos, right? I'd always love knitting and the minimal viable product, the thing that really made it work, I think was that I recognized that when I started as a knitter, I was 16 years old and I would go into these yarn stores and everything was very grandma. It was what everyone expects, right? It's very stereotypical piles of pot. Shelley Brander (02:59): You know, you could just feel that it closing in on you piles of itchy wool and scratchy acrylic, and, you know, designs that a 16 year old didn't necessarily want to wear out in the world. Right? And so my minimum viable product was this thing that I called the hot loops wall. My vision was that I would walk into a store and be able to find something really cute and fashionable that I could knit up fast and w...

How To Create A Minimum Viable Offer with Shelley Brander   Links Mentioned: www.loopslove.com www.loopsclub.com www.knistars.com www.productiveinsights.com www.youtube.com/productiveinsights Productiveinsights.com/203 Related Episodes: 148. How Julie Cairns used Self-awareness and Mindset to drive a $6 Million Turnaround 202. The Offer Creation Process in 5 steps with Micheal Maidens 200. Seth Godin on Marketing strategy - with Ash Roy 026. Survey Funnel Formula with Ryan Levesque - How to ask your way to profit  201. Should you launch your own online course? Take this 2-minute course with Amy Porterfield Now 142. Havard Asst. Professor of Psychiatry - Dr. Srini Pillay - On The Power of The Unfocused 061. Why Attention is the New Currency with Kevin Rogers Ash Roy (00:20): Welcome back to the Productive Insights Podcast. This is Ash Roy, the founder of productiveinsights.com and the host of the Productive Insights Podcast. Today, I have a very special guest Shelley Brander, and we are going to talk about Minimum Viable Offers and lots more after a successful career as a copywriter and a broadcast producer, creating campaigns for AT&T, Hardrock and other large corporations, Shelley followed her passion and started an improbable side hustle. She opened a local yarn store. Yes, you heard that right - a local yarn store. She and her team of Loops troops have since grown LOOPS into a global brand that's on the forefront of the Modern Maker Movement and includes loopslove.com, loopsclub.com and Knit Stars, a global online learning adventure. She's on a mission to knit the world together, and goodness knows we need that right now. She's the author of the book, Move The Needle, which is coming soon to a screen or a bookshelf near you and something I've had the pleasure of having a quick sneak peek at, so thank you for that Shelley. Today, I'm delighted to welcome Shelley Brander from knitstars.com. Welcome Shelley! Shelley Brander (01:33): Hi! Thank you so much for having me today. I'm so glad to be here with you. Ash Roy (01:37): It's a real pleasure to have you Shelley, and thank you very much for sharing the manuscript with me. I've had a quick look at it and I absolutely love that little story you share about the tricycle at the very start. So we're going to come and talk about that in a minute, but before we talk about that story, can you give us the quick download on how you went from being a broadcast producer and copywriter for big brands like AT&T and Hardrock to a yarn store, specifically, talk to us about how you came up with that minimum viable offer - that little seed that led to a thriving business, which you now have in a very unlikely niche. Shelley Brander (02:14): Sure. Yes. It was definitely a giant pivot. And the number one question that I get asked, and for me, I sort of hit that wall with advertising. I loved the storytelling. I loved getting to know people and I love connecting with people, but I got to the point that the selling part of it just, I didn't want to do that for the rest of my life....

How To Create A Minimum Viable Offer with Shelley Brander Links Mentioned: www.loopslove.com www.loopsclub.com www.knistars.com www.productiveinsights.com www.youtube.com/productiveinsights Productiveinsights.com/203 Related Episodes: 148. How Julie Cairns used Self-awareness and Mindset to drive a $6 Million Turnaround 202. The Offer Creation Process in 5 steps with Micheal Maidens 200. Seth Godin on Marketing strategy - with Ash Roy 026. Survey Funnel Formula with Ryan Levesque - How to ask your way to profit  201. Should you launch your own online course? Take this 2-minute course with Amy Porterfield Now 142. Havard Asst. Professor of Psychiatry - Dr. Srini Pillay - On The Power of The Unfocused 061. Why Attention is the New Currency with Kevin Rogers Ash Roy (00:20): Welcome back to the Productive Insights Podcast. This is Ash Roy, the founder of productiveinsights.com and the host of the Productive Insights Podcast. Today, I have a very special guest Shelley Brander, and we are going to talk about Minimum Viable Offers and lots more after a successful career as a copywriter and a broadcast producer, creating campaigns for AT&T, Hardrock and other large corporations, Shelley followed her passion and started an improbable side hustle. She opened a local yarn store. Yes, you heard that right - a local yarn store. She and her team of Loops troops have since grown LOOPS into a global brand that's on the forefront of the Modern Maker Movement and includes loopslove.com, loopsclub.com and Knit Stars, a global online learning adventure. She's on a mission to knit the world together, and goodness knows we need that right now. She's the author of the book, Move The Needle, which is coming soon to a screen or a bookshelf near you and something I've had the pleasure of having a quick sneak peek at, so thank you for that Shelley. Today, I'm delighted to welcome Shelley Brander from knitstars.com. Welcome Shelley! Shelley Brander (01:33): Hi! Thank you so much for having me today. I'm so glad to be here with you. Ash Roy (01:37): It's a real pleasure to have you Shelley, and thank you very much for sharing the manuscript with me. I've had a quick look at it and I absolutely love that little story you share about the tricycle at the very start. So we're going to come and talk about that in a minute, but before we talk about that story, can you give us the quick download on how you went from being a broadcast producer and copywriter for big brands like AT&T and Hardrock to a yarn store, specifically, talk to us about how you came up with that minimum viable offer - that little seed that led to a thriving business, which you now have in a very unlikely niche. Shelley Brander (02:14): Sure. Yes. It was definitely a giant pivot. And the number one question that I get asked, and for me, I sort of hit that wall with advertising. I loved the storytelling. I loved getting to know people and I love connecting with people, but I got to the point that the selling part of it just, I didn't want to do that for the rest of my life....

How To Create A Minimum Viable Offer with Shelley Brander   Links Mentioned: www.loopslove.com www.loopsclub.com www.knistars.com www.productiveinsights.com www.youtube.com/productiveinsights Productiveinsights.com/203 Related Episodes: 148. How Julie Cairns used Self-awareness and Mindset to drive a $6 Million Turnaround 202. The Offer Creation Process in 5 steps with Micheal Maidens 200. Seth Godin on Marketing strategy - with Ash Roy 026. Survey Funnel Formula with Ryan Levesque - How to ask your way to profit  201. Should you launch your own online course? Take this 2-minute course with Amy Porterfield Now 142. Havard Asst. Professor of Psychiatry - Dr. Srini Pillay - On The Power of The Unfocused 061. Why Attention is the New Currency with Kevin Rogers Ash Roy (00:20): Welcome back to the Productive Insights Podcast. This is Ash Roy, the founder of productiveinsights.com and the host of the Productive Insights Podcast. Today, I have a very special guest Shelley Brander, and we are going to talk about Minimum Viable Offers and lots more after a successful career as a copywriter and a broadcast producer, creating campaigns for AT&T, Hardrock and other large corporations, Shelley followed her passion and started an improbable side hustle. She opened a local yarn store. Yes, you heard that right - a local yarn store. She and her team of Loops troops have since grown LOOPS into a global brand that's on the forefront of the Modern Maker Movement and includes loopslove.com, loopsclub.com and Knit Stars, a global online learning adventure. She's on a mission to knit the world together, and goodness knows we need that right now. She's the author of the book, Move The Needle, which is coming soon to a screen or a bookshelf near you and something I've had the pleasure of having a quick sneak peek at, so thank you for that Shelley. Today, I'm delighted to welcome Shelley Brander from knitstars.com. Welcome Shelley! Shelley Brander (01:33): Hi! Thank you so much for having me today. I'm so glad to be here with you. Ash Roy (01:37): It's a real pleasure to have you Shelley, and thank you very much for sharing the manuscript with me. I've had a quick look at it and I absolutely love that little story you share about the tricycle at the very start. So we're going to come and talk about that in a minute, but before we talk about that story, can you give us the quick download on how you went from being a broadcast producer and copywriter for big brands like AT&T and Hardrock to a yarn store, specifically, talk to us about how you came up with that minimum viable offer - that little seed that led to a thriving business, which you now have in a very unlikely niche. Shelley Brander (02:14): Sure. Yes. It was definitely a giant pivot. And the number one question that I get asked, and for me, I sort of hit that wall with advertising. I loved the storytelling. I loved getting to know people and I love connecting with people, but I got to the point that the selling part of it just, I didn't want to do that for the rest of my life....

The Offer Creation Process in 5 steps with Michael Maidens   Links Mentioned: www.michaelmaidens.com www.ProductiveInsights.com/offeracademy www.GetMeToDone.com www.Productiveinsights.com www.YouTube.com/ProductiveInsights Related Episodes: 175. James Clear On Atomic Habits: An Easy Way To Build Good Habits And Break Bad One 200. Seth Godin On Marketing — With Ash Roy 075. Joe Pulizzi — Founder of Content Marketing Institute — Does Your Content Fit Into Your Buyer’s Journey? 148. How Julie Cairns Used Self-Awareness and Mindset to Drive a $6 Million Turnaround (and How You Can Too) – Part 1 of 2 149. The 3 Steps To A 6 Million Dollar Mindset With Julie Cairns — Part 2 of 2 180. Market Research Masterclass with Copywriter — Alexi Neocleous A 3-Pronged Approach 052. Specific Mindset Techniques To 10X Your Prices — With Kyle Tully 199. Email Marketing Tagging Strategies with Barry Moore Ash Roy and Michael Maidens Video Transcript (This transcript has been auto-generated. Artificial Intelligence is still in the process of perfecting itself. There may be some errors in transcription): Ash Roy (00:00): So, what does the customer need to believe? In business, we call it Psychographic Segmentation. What sort of Psychological mindset does a customer need to be in, to need to buy a product? Michael Maidens (00:09): Yeah. So almost how far down the journey, do you want to pick them up? And then you take them that little bit further on their journey, which usually it's through content or through an experience, or that can be educational content or whatever it might be. And then your offer fits into a part of their journey. Now what's also important is where you drop them off on the journey. Ash Roy (00:32): Welcome back to the Productive Insights Podcast. This is Ash Roy, the founder of Productiveinsights.com and the host of the Productive Insights podcast. If you're watching this on YouTube, welcome to our YouTube channel. Over the past 10 years, today's guest has built a business and a lifestyle around helping knowledge-based businesses reach and impact millions of people online. He's helped many businesses in the health and personal development industries, launch digital products, physical products, and innovated the way in which documentaries are launched online. We'll be talking about that a bit later. More recently he's created a flagship product and coaching group called the Offer Academy, which enables students and clients to see their magic in a new light and empowers them to fall in love with their offer. So others will too. Now, this is important, we'll talk about this too. However, the majority of his week is spent checking the wind, tides, and swell and planning the next kitesurf, foil surf, CrossFit session or beach adventure. Ash Roy (01:35): What an idyllic life, right? His priority is around living and enjoying this ride called life with amazing like-minded people. As it turns out, we have several friends in common. We are just two degrees of separation, Michael and I. Michael was a former software developer, a former full-time tennis player and a certified level two tennis coach. Every year, he spends a week in heaven. On the map, it's called Fiji and basically his whole life revolves around the rhythm of the ocean. How awesome is that? Today, I'm delighted to welcome Michael Maidens from michaelmaidens.com. And we're going to talk about information products and specifically about offer creation. So you can learn how to grow your business profitably by creating compelling offers that delight your customers. Welcome, Michael. Michael Maidens (02:23): Awesome. Thanks so much for having me. Ash Roy (02:26): Great to have you on, man. Michael Maidens (02:26): Thanks for that warm intro. Ash Roy (02:29): You're welcome. We have some common friends. Jack Borne was on this podcast on episode 197 and Julie Cannes.

The Offer Creation Process in 5 steps with Michael Maidens   Links Mentioned: * www.michaelmaidens.com * www.ProductiveInsights.com/offeracademy * www.GetMeToDone.com * www.Productiveinsights.com * www.YouTube.com/ProductiveInsights Related Episodes: * 175. James Clear On Atomic Habits: An Easy Way To Build Good Habits And Break Bad One * 200. Seth Godin On Marketing — With Ash Roy * 075. Joe Pulizzi — Founder of Content Marketing Institute — Does Your Content Fit Into Your Buyer’s Journey? * 148. How Julie Cairns Used Self-Awareness and Mindset to Drive a $6 Million Turnaround (and How You Can Too) – Part 1 of 2 * 149. The 3 Steps To A 6 Million Dollar Mindset With Julie Cairns — Part 2 of 2 * 180. Market Research Masterclass with Copywriter — Alexi Neocleous A 3-Pronged Approach * 052. Specific Mindset Techniques To 10X Your Prices — With Kyle Tully * 199. Email Marketing Tagging Strategies with Barry Moore Ash Roy and Michael Maidens Video Transcript (This transcript has been auto-generated. Artificial Intelligence is still in the process of perfecting itself. There may be some errors in transcription): Ash Roy (00:00): So, what does the customer need to believe? In business, we call it Psychographic Segmentation. What sort of Psychological mindset does a customer need to be in, to need to buy a product? Michael Maidens (00:09): Yeah. So almost how far down the journey, do you want to pick them up? And then you take them that little bit further on their journey, which usually it's through content or through an experience, or that can be educational content or whatever it might be. And then your offer fits into a part of their journey. Now what's also important is where you drop them off on the journey. Ash Roy (00:32): Welcome back to the Productive Insights Podcast. This is Ash Roy, the founder of Productiveinsights.com and the host of the Productive Insights podcast. If you're watching this on YouTube, welcome to our YouTube channel. Over the past 10 years, today's guest has built a business and a lifestyle around helping knowledge-based businesses reach and impact millions of people online. He's helped many businesses in the health and personal development industries, launch digital products, physical products, and innovated the way in which documentaries are launched online. We'll be talking about that a bit later. More recently he's created a flagship product and coaching group called the Offer Academy, which enables students and clients to see their magi...

The Offer Creation Process in 5 steps with Michael Maidens   Links Mentioned: * www.michaelmaidens.com * www.ProductiveInsights.com/offeracademy * www.GetMeToDone.com * www.Productiveinsights.com * www.YouTube.com/ProductiveInsights Related Episodes: * 175. James Clear On Atomic Habits: An Easy Way To Build Good Habits And Break Bad One * 200. Seth Godin On Marketing — With Ash Roy * 075. Joe Pulizzi — Founder of Content Marketing Institute — Does Your Content Fit Into Your Buyer’s Journey? * 148. How Julie Cairns Used Self-Awareness and Mindset to Drive a $6 Million Turnaround (and How You Can Too) – Part 1 of 2 * 149. The 3 Steps To A 6 Million Dollar Mindset With Julie Cairns — Part 2 of 2 * 180. Market Research Masterclass with Copywriter — Alexi Neocleous A 3-Pronged Approach * 052. Specific Mindset Techniques To 10X Your Prices — With Kyle Tully * 199. Email Marketing Tagging Strategies with Barry Moore Ash Roy and Michael Maidens Video Transcript (This transcript has been auto-generated. Artificial Intelligence is still in the process of perfecting itself. There may be some errors in transcription): Ash Roy (00:00): So, what does the customer need to believe? In business, we call it Psychographic Segmentation. What sort of Psychological mindset does a customer need to be in, to need to buy a product? Michael Maidens (00:09): Yeah. So almost how far down the journey, do you want to pick them up? And then you take them that little bit further on their journey, which usually it's through content or through an experience, or that can be educational content or whatever it might be. And then your offer fits into a part of their journey. Now what's also important is where you drop them off on the journey. Ash Roy (00:32): Welcome back to the Productive Insights Podcast. This is Ash Roy, the founder of Productiveinsights.com and the host of the Productive Insights podcast. If you're watching this on YouTube, welcome to our YouTube channel. Over the past 10 years, today's guest has built a business and a lifestyle around helping knowledge-based businesses reach and impact millions of people online. He's helped many businesses in the health and personal development industries, launch digital products, physical products, and innovated the way in which documentaries are launched online. We'll be talking about that a bit later. More recently he's created a flagship product and coaching group called the Offer Academy, which enables students and clients to see their magi...

The Offer Creation Process in 5 steps with Michael Maidens Links Mentioned: * www.michaelmaidens.com * www.ProductiveInsights.com/offeracademy * www.GetMeToDone.com * www.Productiveinsights.com * www.YouTube.com/ProductiveInsights Related Episodes: * 175. James Clear On Atomic Habits: An Easy Way To Build Good Habits And Break Bad One * 200. Seth Godin On Marketing — With Ash Roy * 075. Joe Pulizzi — Founder of Content Marketing Institute — Does Your Content Fit Into Your Buyer’s Journey? * 148. How Julie Cairns Used Self-Awareness and Mindset to Drive a $6 Million Turnaround (and How You Can Too) – Part 1 of 2 * 149. The 3 Steps To A 6 Million Dollar Mindset With Julie Cairns — Part 2 of 2 * 180. Market Research Masterclass with Copywriter — Alexi Neocleous A 3-Pronged Approach * 052. Specific Mindset Techniques To 10X Your Prices — With Kyle Tully * 199. Email Marketing Tagging Strategies with Barry Moore Ash Roy and Michael Maidens Video Transcript (This transcript has been auto-generated. Artificial Intelligence is still in the process of perfecting itself. There may be some errors in transcription): Ash Roy (00:00): So, what does the customer need to believe? In business, we call it Psychographic Segmentation. What sort of Psychological mindset does a customer need to be in, to need to buy a product? Michael Maidens (00:09): Yeah. So almost how far down the journey, do you want to pick them up? And then you take them that little bit further on their journey, which usually it's through content or through an experience, or that can be educational content or whatever it might be. And then your offer fits into a part of their journey. Now what's also important is where you drop them off on the journey. Ash Roy (00:32): Welcome back to the Productive Insights Podcast. This is Ash Roy, the founder of Productiveinsights.com and the host of the Productive Insights podcast. If you're watching this on YouTube, welcome to our YouTube channel. Over the past 10 years, today's guest has built a business and a lifestyle around helping knowledge-based businesses reach and impact millions of people online. He's helped many businesses in the health and personal development industries, launch digital products, physical products, and innovated the way in which documentaries are launched online. We'll be talking about that a bit later. More recently he's created a flagship product and coaching group called the Offer Academy, which enables students and clients to see their magi...

The Offer Creation Process in 5 steps with Michael Maidens   Links Mentioned: * www.michaelmaidens.com * www.ProductiveInsights.com/offeracademy * www.GetMeToDone.com * www.Productiveinsights.com * www.YouTube.com/ProductiveInsights Related Episodes: * 175. James Clear On Atomic Habits: An Easy Way To Build Good Habits And Break Bad One * 200. Seth Godin On Marketing — With Ash Roy * 075. Joe Pulizzi — Founder of Content Marketing Institute — Does Your Content Fit Into Your Buyer’s Journey? * 148. How Julie Cairns Used Self-Awareness and Mindset to Drive a $6 Million Turnaround (and How You Can Too) – Part 1 of 2 * 149. The 3 Steps To A 6 Million Dollar Mindset With Julie Cairns — Part 2 of 2 * 180. Market Research Masterclass with Copywriter — Alexi Neocleous A 3-Pronged Approach * 052. Specific Mindset Techniques To 10X Your Prices — With Kyle Tully * 199. Email Marketing Tagging Strategies with Barry Moore Ash Roy and Michael Maidens Video Transcript (This transcript has been auto-generated. Artificial Intelligence is still in the process of perfecting itself. There may be some errors in transcription): Ash Roy (00:00): So, what does the customer need to believe? In business, we call it Psychographic Segmentation. What sort of Psychological mindset does a customer need to be in, to need to buy a product? Michael Maidens (00:09): Yeah. So almost how far down the journey, do you want to pick them up? And then you take them that little bit further on their journey, which usually it's through content or through an experience, or that can be educational content or whatever it might be. And then your offer fits into a part of their journey. Now what's also important is where you drop them off on the journey. Ash Roy (00:32): Welcome back to the Productive Insights Podcast. This is Ash Roy, the founder of Productiveinsights.com and the host of the Productive Insights podcast. If you're watching this on YouTube, welcome to our YouTube channel. Over the past 10 years, today's guest has built a business and a lifestyle around helping knowledge-based businesses reach and impact millions of people online. He's helped many businesses in the health and personal development industries, launch digital products, physical products, and innovated the way in which documentaries are launched online. We'll be talking about that a bit later. More recently he's created a flagship product and coaching group called the Offer Academy, which enables students and clients to see their magi...

201. Should You Launch Your Own Online Course? Take This 2-minute Quiz With Amy Porterfield Now (See the Links Mentioned Section) Are you tired of sprinting on the old-time for money treadmill? What if I said you could do with the information ... what Henry Ford did with cars? Amy Porterfield — the host of Online Marketing Made Easy Podcast — and I talked about her Digital Course Academy and how she used it to generate an 8 figure business over 10 years. She wasn't an overnight success ... to me that's a myth. No get rich quick schemes here. Far from it. I'm telling you it takes work and focus. But it can be done. The internet has created an opportunity that never existed before. You can 'inventorize' your knowledge in the form of information products. If you're considering launching your own digital course then this conversation is a MUST.     Links Mentioned: Should you launch your own online course? Take this 2-minute quiz www.productiveinsights.com/subscribe/ www.AmyPorterfield.com www.GetMeToDone.com www.Productiveinsights.com www.YouTube.com/ProductiveInsights Audio Books Mentioned: High-Performance Habits: How Extraordinary People Become That Way Related Episodes: 175. James Clear On Atomic Habits: An Easy Way To Build Good Habits And Break Bad One 145. Amy Porterfield Video Strategies 200. Seth Godin On Marketing — With Ash Roy 170. Ryan Deiss From Digital Marketer Reveals The 5-Step Conversion Funnel That Turbo-Charges Your Business Growth 075. Joe Pulizzi — Founder of Content Marketing Institute — Does Your Content Fit Into Your Buyer’s Journey? Ash Roy and Amy Porterfield Video Transcript (This transcript has been auto-generated. Artificial Intelligence is still in the process of perfecting itself. There may be some errors in transcription): Amy Porterfield (00:00): They wanted more lifestyle freedom, financial freedom. I wanted to create when I wanted to create, what I wanted to create and how I wanted to create it. 88% of my revenue comes from just two digital courses. And so I really do believe in the power and the freedom that Digital Courses give you. Ash Roy (00:18): You're not going to just be able to go and get results. It takes time, it takes consistent effort and the results will come, but you've got to keep working at it. Welcome back to the Productive Insights podcast. This is episode 201, and I'm delighted to have you back today. I am featuring one of my favorite guests, Amy Porterfield. I know I shouldn't have favorites, but she is one of my favorites. And we spoke last year in episode 145. Now in that episode in one 45, which you can access productiveinsights.com/145. We were supposed to talk about content creation, but we ended up talking about our respective anxieties on video. And since then Amy has taken her video game to the next level. You've got to check out her content. It is really, really awesome. But today we hit a finish, a job that we meant to finish a couple of years ago. Ash Roy (01:15): And that is we are here to talk about Course Creation and how you can create your course and deliver it online to grow your business profitably without having to exchange time for money and do so in a scalable manner. So Amy Porterfield is an online expert and the host of the top-ranked podcast, "Online Marketing Made Easy". I love it. And if you haven't listened to it, I highly recommend you do so. Before building a multi-million dollar digital course business, Amy worked with mega brands like Harley Davidson and peak performance coach Tony Robbins, where she oversaw the content team and collaborated on groundbreaking, online marketing campaigns through her best-selling courses and popular podcasts, Amy's action by action approach proves even the newest online entrepreneurs can bypass the overwhelm and instead generate exciting momentum as they build a business they love.

201. Should You Launch Your Own Online Course? Take This 2-minute Quiz With Amy Porterfield Now (See the Links Mentioned Section) Are you tired of sprinting on the old-time for money treadmill? What if I said you could do with the information ... what Henry Ford did with cars? Amy Porterfield — the host of Online Marketing Made Easy Podcast — and I talked about her Digital Course Academy and how she used it to generate an 8 figure business over 10 years. She wasn't an overnight success ... to me that's a myth. No get rich quick schemes here. Far from it. I'm telling you it takes work and focus. But it can be done. The internet has created an opportunity that never existed before. You can 'inventorize' your knowledge in the form of information products. If you're considering launching your own digital course then this conversation is a MUST.     Links Mentioned: * Should you launch your own online course? Take this 2-minute quiz * www.productiveinsights.com/subscribe/ * www.AmyPorterfield.com * www.GetMeToDone.com * www.Productiveinsights.com * www.YouTube.com/ProductiveInsights Audio Books Mentioned: * High-Performance Habits: How Extraordinary People Become That Way Related Episodes: * 175. James Clear On Atomic Habits: An Easy Way To Build Good Habits And Break Bad One * 145. Amy Porterfield Video Strategies * 200. Seth Godin On Marketing — With Ash Roy * 170. Ryan Deiss From Digital Marketer Reveals The 5-Step Conversion Funnel That Turbo-Charges Your Business Growth * 075. Joe Pulizzi — Founder of Content Marketing Institute — Does Your Content Fit Into Your Buyer’s Journey? Ash Roy and Amy Porterfield Video Transcript (This transcript has been auto-generated. Artificial Intelligence is still in the process of perfecting itself. There may be some errors in transcription): Amy Porterfield (00:00): They wanted more lifestyle freedom, financial freedom. I wanted to create when I wanted to create, what I wanted to create and how I wanted to create it. 88% of my revenue comes from just two digital courses. And so I really do believe in the power and the freedom that Digital Courses give you. Ash Roy (00:18): You're not going to just be able to go and get results. It takes time, it takes consistent effort and the results will come, but you've got to keep working at it. Welcome back to the Productive Insights podcast. This is episode 201,

201. Should You Launch Your Own Online Course? Take This 2-minute Quiz With Amy Porterfield Now (See the Links Mentioned Section) Are you tired of sprinting on the old-time for money treadmill? What if I said you could do with the information ... what Henry Ford did with cars? Amy Porterfield — the host of Online Marketing Made Easy Podcast — and I talked about her Digital Course Academy and how she used it to generate an 8 figure business over 10 years. She wasn't an overnight success ... to me that's a myth. No get rich quick schemes here. Far from it. I'm telling you it takes work and focus. But it can be done. The internet has created an opportunity that never existed before. You can 'inventorize' your knowledge in the form of information products. If you're considering launching your own digital course then this conversation is a MUST. Links Mentioned: * Should you launch your own online course? Take this 2-minute quiz * www.productiveinsights.com/subscribe/ * www.AmyPorterfield.com * www.GetMeToDone.com * www.Productiveinsights.com * www.YouTube.com/ProductiveInsights Audio Books Mentioned: * High-Performance Habits: How Extraordinary People Become That Way Related Episodes: * 175. James Clear On Atomic Habits: An Easy Way To Build Good Habits And Break Bad One * 145. Amy Porterfield Video Strategies * 200. Seth Godin On Marketing — With Ash Roy * 170. Ryan Deiss From Digital Marketer Reveals The 5-Step Conversion Funnel That Turbo-Charges Your Business Growth * 075. Joe Pulizzi — Founder of Content Marketing Institute — Does Your Content Fit Into Your Buyer’s Journey? Ash Roy and Amy Porterfield Video Transcript (This transcript has been auto-generated. Artificial Intelligence is still in the process of perfecting itself. There may be some errors in transcription): Amy Porterfield (00:00): They wanted more lifestyle freedom, financial freedom. I wanted to create when I wanted to create, what I wanted to create and how I wanted to create it. 88% of my revenue comes from just two digital courses. And so I really do believe in the power and the freedom that Digital Courses give you. Ash Roy (00:18): You're not going to just be able to go and get results. It takes time, it takes consistent effort and the results will come, but you've got to keep working at it. Welcome back to the Productive Insights podcast. This is episode 201,

201. Should You Launch Your Own Online Course? Take This 2-minute Quiz With Amy Porterfield Now (See the Links Mentioned Section) Are you tired of sprinting on the old-time for money treadmill? What if I said you could do with the information ... what Henry Ford did with cars? Amy Porterfield — the host of Online Marketing Made Easy Podcast — and I talked about her Digital Course Academy and how she used it to generate an 8 figure business over 10 years. She wasn't an overnight success ... to me that's a myth. No get rich quick schemes here. Far from it. I'm telling you it takes work and focus. But it can be done. The internet has created an opportunity that never existed before. You can 'inventorize' your knowledge in the form of information products. If you're considering launching your own digital course then this conversation is a MUST.     Links Mentioned: * Should you launch your own online course? Take this 2-minute quiz * www.productiveinsights.com/subscribe/ * www.AmyPorterfield.com * www.GetMeToDone.com * www.Productiveinsights.com * www.YouTube.com/ProductiveInsights Audio Books Mentioned: * High-Performance Habits: How Extraordinary People Become That Way Related Episodes: * 175. James Clear On Atomic Habits: An Easy Way To Build Good Habits And Break Bad One * 145. Amy Porterfield Video Strategies * 200. Seth Godin On Marketing — With Ash Roy * 170. Ryan Deiss From Digital Marketer Reveals The 5-Step Conversion Funnel That Turbo-Charges Your Business Growth * 075. Joe Pulizzi — Founder of Content Marketing Institute — Does Your Content Fit Into Your Buyer’s Journey? Ash Roy and Amy Porterfield Video Transcript (This transcript has been auto-generated. Artificial Intelligence is still in the process of perfecting itself. There may be some errors in transcription): Amy Porterfield (00:00): They wanted more lifestyle freedom, financial freedom. I wanted to create when I wanted to create, what I wanted to create and how I wanted to create it. 88% of my revenue comes from just two digital courses. And so I really do believe in the power and the freedom that Digital Courses give you. Ash Roy (00:18): You're not going to just be able to go and get results. It takes time, it takes consistent effort and the results will come, but you've got to keep working at it. Welcome back to the Productive Insights podcast. This is episode 201,

201. Should You Launch Your Own Online Course? Take This 2-minute Quiz With Amy Porterfield Now (See the Links Mentioned Section) Are you tired of sprinting on the old-time for money treadmill? What if I said you could do with the information ... what Henry Ford did with cars? Amy Porterfield — the host of Online Marketing Made Easy Podcast — and I talked about her Digital Course Academy and how she used it to generate an 8 figure business over 10 years. She wasn't an overnight success ... to me that's a myth. No get rich quick schemes here. Far from it. I'm telling you it takes work and focus. But it can be done. The internet has created an opportunity that never existed before. You can 'inventorize' your knowledge in the form of information products. If you're considering launching your own digital course then this conversation is a MUST.     Links Mentioned: * Should you launch your own online course? Take this 2-minute quiz * www.productiveinsights.com/subscribe/ * www.AmyPorterfield.com * www.GetMeToDone.com * www.Productiveinsights.com * www.YouTube.com/ProductiveInsights Audio Books Mentioned: * High-Performance Habits: How Extraordinary People Become That Way Related Episodes: * 175. James Clear On Atomic Habits: An Easy Way To Build Good Habits And Break Bad One * 145. Amy Porterfield Video Strategies * 200. Seth Godin On Marketing — With Ash Roy * 170. Ryan Deiss From Digital Marketer Reveals The 5-Step Conversion Funnel That Turbo-Charges Your Business Growth * 075. Joe Pulizzi — Founder of Content Marketing Institute — Does Your Content Fit Into Your Buyer’s Journey? Ash Roy and Amy Porterfield Video Transcript (This transcript has been auto-generated. Artificial Intelligence is still in the process of perfecting itself. There may be some errors in transcription): Amy Porterfield (00:00): They wanted more lifestyle freedom, financial freedom. I wanted to create when I wanted to create, what I wanted to create and how I wanted to create it. 88% of my revenue comes from just two digital courses. And so I really do believe in the power and the freedom that Digital Courses give you. Ash Roy (00:18): You're not going to just be able to go and get results. It takes time, it takes consistent effort and the results will come, but you've got to keep working at it. Welcome back to the Productive Insights podcast. This is episode 201,

Seth Godin On Marketing — With Ash Roy Seth Godin and I caught up on the Productive Insights YouTube channel to talk about a few things recently. The conversation meandered around business growth strategies. A lot of these strategies are particularly relevant in today's rapidly changing environment. Here are some excerpts from our conversation: The truth is, we live in a noisy world and it's hard for a business owner to be heard in the cacophony of voices out there. We have two choices: Spam people or find our minimum viable audience and go from there. Great companies exist because they have empathy. While Apple has taken a different path lately, Seth explains that from his conversations with Steve Wozniak he knows that Apple started its journey using empathy marketing. Steve Jobs' ability to lead (rather than to manage) was to decide when to say "no". He was able to decide where his grit was going to lie and we can too. "Fine" is a goal. You don't have to be the 'winner' you just have to serve enough people who care. To cater to a small community that resonates with your product is scary, but you need to learn to 'dance with fear' You might say: "But Seth you've been doing this for 20 years ... what if I'm starting today? How do I make a difference? How do I make a mark in the world?" The answer: You start with one person and so delight them that they'll tell their friends. We talked about the conversation between Seth and me, which led to my blog post titled "Just begin" Seth explained how in the first three or four years he wrote, his blog had dozens of people read it not thousands. We talked about a habit focused planning as an alternative approach to goal-focused planning. Goal-obsession by definition robs you of the present moment and keeps you distracted with the future. Seth explained that goals are different from outcomes and risk is different from fear. We talked about how we as business owners can contribute to preserving the environment. A cultural shift away from the Milton Friedman profit-at-all-costs mindset is the key to solving this. And it starts with us. We riffed on how to survive and thrive in a world increasingly driven by machine-learning and the importance of being a creator and facilitator of valuable networks. Here's a thought experiment for you: Imagine there was no internet and there were only 300 people in the village ... in that setting what would you do to make those 300 people want to talk about you. How do you do the really hard thing of being worth talking about? We talked about emotional labor and the fact that it's is work worth doing. Links Mentioned: * www.altmba.com * www.akimbo.com * www.GetMeToDone.com * www.Productiveinsights.com * www.YouTube.com/ProductiveInsights Related Episodes: * 175. James Clear On Atomic Habits: An Easy Way To Build Good Habits And Break Bad Ones * 107 Sonia Simone On How To Be A Prolific Content Marketer Timestamps: * [0.30] We're in a very noisy world. How does a business owner who's looking to grow his or her business make something she loves * [1.05] You have two choices: Spam people or find your minimum viable audience and go from there * [2.03] Seth's view on how Apple built a great business * [3.10] Great companies exist because they have empathy - Seth * [3.28] Apple's product strategy is interesting. * [4.

Seth Godin On Marketing — With Ash Roy Seth Godin and I caught up on the Productive Insights YouTube channel to talk about a few things recently. The conversation meandered around business growth strategies. A lot of these strategies are particularly relevant in today's rapidly changing environment. Here are some excerpts from our conversation: The truth is, we live in a noisy world and it's hard for a business owner to be heard in the cacophony of voices out there. We have two choices: Spam people or find our minimum viable audience and go from there. Great companies exist because they have empathy. While Apple has taken a different path lately, Seth explains that from his conversations with Steve Wozniak he knows that Apple started its journey using empathy marketing. Steve Jobs' ability to lead (rather than to manage) was to decide when to say "no". He was able to decide where his grit was going to lie and we can too. "Fine" is a goal. You don't have to be the 'winner' you just have to serve enough people who care. To cater to a small community that resonates with your product is scary, but you need to learn to 'dance with fear' You might say: "But Seth you've been doing this for 20 years ... what if I'm starting today? How do I make a difference? How do I make a mark in the world?" The answer: You start with one person and so delight them that they'll tell their friends. We talked about the conversation between Seth and me, which led to my blog post titled "Just begin" Seth explained how in the first three or four years he wrote, his blog had dozens of people read it not thousands. We talked about a habit focused planning as an alternative approach to goal-focused planning. Goal-obsession by definition robs you of the present moment and keeps you distracted with the future. Seth explained that goals are different from outcomes and risk is different from fear. We talked about how we as business owners can contribute to preserving the environment. A cultural shift away from the Milton Friedman profit-at-all-costs mindset is the key to solving this. And it starts with us. We riffed on how to survive and thrive in a world increasingly driven by machine-learning and the importance of being a creator and facilitator of valuable networks. Here's a thought experiment for you: Imagine there was no internet and there were only 300 people in the village ... in that setting what would you do to make those 300 people want to talk about you. How do you do the really hard thing of being worth talking about? We talked about emotional labor and the fact that it's is work worth doing. Links Mentioned: * www.altmba.com * www.akimbo.com * www.GetMeToDone.com * www.Productiveinsights.com * www.YouTube.com/ProductiveInsights Related Episodes: * 175. James Clear On Atomic Habits: An Easy Way To Build Good Habits And Break Bad Ones * 107 Sonia Simone On How To Be A Prolific Content Marketer Timestamps: * [0.30] We're in a very noisy world. How does a business owner who's looking to grow his or her business make something she loves * [1.05] You have two choices: Spam people or find your minimum viable audience and go from there * [2.03] Seth's view on how Apple built a great business * [3.10] Great companies exist because they have empathy - Seth * [3.28] Apple's product strategy is interesting. * [4.

Seth Godin On Marketing — With Ash Roy Seth Godin and I caught up on the Productive Insights YouTube channel to talk about a few things recently. The conversation meandered around business growth strategies. A lot of these strategies are particularly relevant in today's rapidly changing environment. Here are some excerpts from our conversation: The truth is, we live in a noisy world and it's hard for a business owner to be heard in the cacophony of voices out there. We have two choices: Spam people or find our minimum viable audience and go from there. Great companies exist because they have empathy. While Apple has taken a different path lately, Seth explains that from his conversations with Steve Wozniak he knows that Apple started its journey using empathy marketing. Steve Jobs' ability to lead (rather than to manage) was to decide when to say "no". He was able to decide where his grit was going to lie and we can too. "Fine" is a goal. You don't have to be the 'winner' you just have to serve enough people who care. To cater to a small community that resonates with your product is scary, but you need to learn to 'dance with fear' You might say: "But Seth you've been doing this for 20 years ... what if I'm starting today? How do I make a difference? How do I make a mark in the world?" The answer: You start with one person and so delight them that they'll tell their friends. We talked about the conversation between Seth and me, which led to my blog post titled "Just begin" Seth explained how in the first three or four years he wrote, his blog had dozens of people read it not thousands. We talked about a habit focused planning as an alternative approach to goal-focused planning. Goal-obsession by definition robs you of the present moment and keeps you distracted with the future. Seth explained that goals are different from outcomes and risk is different from fear. We talked about how we as business owners can contribute to preserving the environment. A cultural shift away from the Milton Friedman profit-at-all-costs mindset is the key to solving this. And it starts with us. We riffed on how to survive and thrive in a world increasingly driven by machine-learning and the importance of being a creator and facilitator of valuable networks. Here's a thought experiment for you: Imagine there was no internet and there were only 300 people in the village ... in that setting what would you do to make those 300 people want to talk about you. How do you do the really hard thing of being worth talking about? We talked about emotional labor and the fact that it's is work worth doing. Links Mentioned: * www.altmba.com * www.akimbo.com * www.GetMeToDone.com * www.Productiveinsights.com * www.YouTube.com/ProductiveInsights Related Episodes: * 175. James Clear On Atomic Habits: An Easy Way To Build Good Habits And Break Bad Ones * 107 Sonia Simone On How To Be A Prolific Content Marketer Timestamps: * [0.30] We're in a very noisy world. How does a business owner who's looking to grow his or her business make something she loves * [1.05] You have two choices: Spam people or find your minimum viable audience and go from there * [2.03] Seth's view on how Apple built a great business * [3.10] Great companies exist because they have empathy - Seth * [3.28] Apple's product strategy is interesting. * [4.

Seth Godin On Marketing — With Ash Roy Seth Godin and I caught up on the Productive Insights YouTube channel to talk about a few things recently. The conversation meandered around business growth strategies. A lot of these strategies are particularly relevant in today's rapidly changing environment. Here are some excerpts from our conversation: The truth is, we live in a noisy world and it's hard for a business owner to be heard in the cacophony of voices out there. We have two choices: Spam people or find our minimum viable audience and go from there. Great companies exist because they have empathy. While Apple has taken a different path lately, Seth explains that from his conversations with Steve Wozniak he knows that Apple started its journey using empathy marketing. Steve Jobs' ability to lead (rather than to manage) was to decide when to say "no". He was able to decide where his grit was going to lie and we can too. "Fine" is a goal. You don't have to be the 'winner' you just have to serve enough people who care. To cater to a small community that resonates with your product is scary, but you need to learn to 'dance with fear' You might say: "But Seth you've been doing this for 20 years ... what if I'm starting today? How do I make a difference? How do I make a mark in the world?" The answer: You start with one person and so delight them that they'll tell their friends. We talked about the conversation between Seth and me, which led to my blog post titled "Just begin" Seth explained how in the first three or four years he wrote, his blog had dozens of people read it not thousands. We talked about a habit focused planning as an alternative approach to goal-focused planning. Goal-obsession by definition robs you of the present moment and keeps you distracted with the future. Seth explained that goals are different from outcomes and risk is different from fear. We talked about how we as business owners can contribute to preserving the environment. A cultural shift away from the Milton Friedman profit-at-all-costs mindset is the key to solving this. And it starts with us. We riffed on how to survive and thrive in a world increasingly driven by machine-learning and the importance of being a creator and facilitator of valuable networks. Here's a thought experiment for you: Imagine there was no internet and there were only 300 people in the village ... in that setting what would you do to make those 300 people want to talk about you. How do you do the really hard thing of being worth talking about? We talked about emotional labor and the fact that it's is work worth doing.   Links Mentioned: www.altmba.com www.GetMeToDone.com www.Productiveinsights.com www.YouTube.com/ProductiveInsights https://productiveinsights.com/the-eisenhower-matrix/ Related Episodes: 175. James Clear On Atomic Habits: An Easy Way To Build Good Habits And Break Bad Ones 107 Sonia Simone On How To Be A Prolific Content Marketer Ash Roy and Seth Godin Video Transcript (This transcript has been auto-generated. Artificial Intelligence is still in the process of perfecting itself. There may be some errors in transcription): Seth Godin (00:00): It's Seth, how are you, Ash? Hello? Are you there? No? You can't hear me. Can you hear me now? Ash Roy (00:08): I don't have my audio set-up properly. I think I can hear you now. Seth Godin (00:11): Let's see. Two cannibals are eating a clown and one says to the other, does this taste funny to you? Ash Roy (00:20): I've heard that one before. Seth Godin (00:21): I got more. I was late for the countable banquet, so they gave me a cold shoulder. Ash Roy (00:30): So let's get straight into it. So in your book, Seth, This Is Marketing. You said something that really resonated with me. You talk about your approach to marketing and you say this approach is simple, but it isn't easy to embrace it - patience, empathy,

Email Marketing Tagging Strategies with Barry Moore Email marketing using tagging strategies is an art and a science. In this episode, Barry Moore explains how to use tagging to get notified of exactly when your ideal customer is in her buying window. This means you can make target offers at the right time and improve your conversions. Links Mentioned: * www.theactivemarketer.com * Tagging Guide * www.GetMeToDone.com * www.Productiveinsights.com * www.YouTube.com/ProductiveInsights * https://productiveinsights.com/the-eisenhower-matrix/ Related Episodes: * 177. Active Campaign Email Automation Strategies with Barry Moore from The Active Marketer * 170. Ryan Deiss From Digital Marketer Reveals The 5-Step Conversion Funnel That Turbo-Charges Your Business Growth Ash Roy and Barry Moore Video Transcript (This transcript has been auto-generated. Artificial Intelligence is still in the process of perfecting itself. There may be some errors in transcription): Ash Roy (00:00): You can have 270 events, but because it's got the prefix event, you know the category of the tag. That's point one. Point two, by having the prefix, it forces you to think about what you're doing with this person. Are you tagging them for an event or you're tagging them for a topic they're interested in? Are you taking them for a purchase decision they made? What is it? Barry Moore (00:23): Yeah, exactly right. Ash Roy (00:28): Welcome back to the productive insights podcast. This is Ash Roy, the founder of productiveinsights.com and the host of the productive insights podcast. I'm very excited to have Barry Moore back on the podcast and the last episode, which was the first part of this two-part conversation. We talked about how to create an offer and get cash in your bank within seven days, especially for people who find themselves in a very difficult situation in this corona apocalypse environment as you described it. Today, we are going to talk about how to use a tagging strategy to create a system that allows you to make targeted offers and propositions to people depending on how they interact with your emails. So Barry is going to share with us this phenomenal tagging strategy he's got. It's simple, but it's profound. So Barry, welcome to the show and let's have it, man. Barry Moore (01:20): All right, thanks, Ash. So we were talking a little bit about the last one about, and there's a famous quote from Bill Gates. I can't remember it exactly, but it just basically says, you know,

Email Marketing Tagging Strategies with Barry Moore   Email marketing using tagging strategies is an art and a science. In this episode, Barry Moore explains how to use tagging to get notified of exactly when your ideal customer is in her buying window. This means you can make target offers at the right time and improve your conversions.   Links Mentioned: * www.theactivemarketer.com * Tagging Guide * www.GetMeToDone.com * www.Productiveinsights.com * www.YouTube.com/ProductiveInsights * https://productiveinsights.com/the-eisenhower-matrix/ Related Episodes: * 177. Active Campaign Email Automation Strategies with Barry Moore from The Active Marketer * 170. Ryan Deiss From Digital Marketer Reveals The 5-Step Conversion Funnel That Turbo-Charges Your Business Growth Ash Roy and Barry Moore Video Transcript (This transcript has been auto-generated. Artificial Intelligence is still in the process of perfecting itself. There may be some errors in transcription): Ash Roy (00:00): You can have 270 events, but because it's got the prefix event, you know the category of the tag. That's point one. Point two, by having the prefix, it forces you to think about what you're doing with this person. Are you tagging them for an event or you're tagging them for a topic they're interested in? Are you taking them for a purchase decision they made? What is it? Barry Moore (00:23): Yeah, exactly right. Ash Roy (00:28): Welcome back to the productive insights podcast. This is Ash Roy, the founder of productiveinsights.com and the host of the productive insights podcast. I'm very excited to have Barry Moore back on the podcast and the last episode, which was the first part of this two-part conversation. We talked about how to create an offer and get cash in your bank within seven days, especially for people who find themselves in a very difficult situation in this corona apocalypse environment as you described it. Today, we are going to talk about how to use a tagging strategy to create a system that allows you to make targeted offers and propositions to people depending on how they interact with your emails. So Barry is going to share with us this phenomenal tagging strategy he's got. It's simple, but it's profound. So Barry, welcome to the show and let's have it, man. Barry Moore (01:20): All right, thanks, Ash. So we were talking a little bit about the last one about, and there's a famous quote from Bill Gates. I can't remember it exactly, but it just basically says, you know,

Email Marketing Tagging Strategies with Barry Moore   Email marketing using tagging strategies is an art and a science. In this episode, Barry Moore explains how to use tagging to get notified of exactly when your ideal customer is in her buying window. This means you can make target offers at the right time and improve your conversions.   Links Mentioned: * www.theactivemarketer.com * Tagging Guide * www.GetMeToDone.com * www.Productiveinsights.com * www.YouTube.com/ProductiveInsights * https://productiveinsights.com/the-eisenhower-matrix/ Related Episodes: * 177. Active Campaign Email Automation Strategies with Barry Moore from The Active Marketer * 170. Ryan Deiss From Digital Marketer Reveals The 5-Step Conversion Funnel That Turbo-Charges Your Business Growth Ash Roy and Barry Moore Video Transcript (This transcript has been auto-generated. Artificial Intelligence is still in the process of perfecting itself. There may be some errors in transcription): Ash Roy (00:00): You can have 270 events, but because it's got the prefix event, you know the category of the tag. That's point one. Point two, by having the prefix, it forces you to think about what you're doing with this person. Are you tagging them for an event or you're tagging them for a topic they're interested in? Are you taking them for a purchase decision they made? What is it? Barry Moore (00:23): Yeah, exactly right. Ash Roy (00:28): Welcome back to the productive insights podcast. This is Ash Roy, the founder of productiveinsights.com and the host of the productive insights podcast. I'm very excited to have Barry Moore back on the podcast and the last episode, which was the first part of this two-part conversation. We talked about how to create an offer and get cash in your bank within seven days, especially for people who find themselves in a very difficult situation in this corona apocalypse environment as you described it. Today, we are going to talk about how to use a tagging strategy to create a system that allows you to make targeted offers and propositions to people depending on how they interact with your emails. So Barry is going to share with us this phenomenal tagging strategy he's got. It's simple, but it's profound. So Barry, welcome to the show and let's have it, man. Barry Moore (01:20): All right, thanks, Ash. So we were talking a little bit about the last one about, and there's a famous quote from Bill Gates. I can't remember it exactly, but it just basically says, you know,

Email Marketing Tagging Strategies with Barry Moore   Email marketing using tagging strategies is an art and a science. In this episode, Barry Moore explains how to use tagging to get notified of exactly when your ideal customer is in her buying window. This means you can make target offers at the right time and improve your conversions.   Links Mentioned: www.theactivemarketer.com Tagging Guide www.GetMeToDone.com www.Productiveinsights.com www.YouTube.com/ProductiveInsights https://productiveinsights.com/the-eisenhower-matrix/ Related Episodes: 177. Active Campaign Email Automation Strategies with Barry Moore from The Active Marketer 170. Ryan Deiss From Digital Marketer Reveals The 5-Step Conversion Funnel That Turbo-Charges Your Business Growth Ash Roy and Barry Moore Video Transcript (This transcript has been auto-generated. Artificial Intelligence is still in the process of perfecting itself. There may be some errors in transcription): Ash Roy (00:00): You can have 270 events, but because it's got the prefix event, you know the category of the tag. That's point one. Point two, by having the prefix, it forces you to think about what you're doing with this person. Are you tagging them for an event or you're tagging them for a topic they're interested in? Are you taking them for a purchase decision they made? What is it? Barry Moore (00:23): Yeah, exactly right. Ash Roy (00:28): Welcome back to the productive insights podcast. This is Ash Roy, the founder of productiveinsights.com and the host of the productive insights podcast. I'm very excited to have Barry Moore back on the podcast and the last episode, which was the first part of this two-part conversation. We talked about how to create an offer and get cash in your bank within seven days, especially for people who find themselves in a very difficult situation in this corona apocalypse environment as you described it. Today, we are going to talk about how to use a tagging strategy to create a system that allows you to make targeted offers and propositions to people depending on how they interact with your emails. So Barry is going to share with us this phenomenal tagging strategy he's got. It's simple, but it's profound. So Barry, welcome to the show and let's have it, man. Barry Moore (01:20): All right, thanks, Ash. So we were talking a little bit about the last one about, and there's a famous quote from Bill Gates. I can't remember it exactly, but it just basically says, you know, automation is just amplification. You know, amplifying, amplifying a good process, it's great. But if you amplify a terrible process, you know, a chaotic process, so you get us more chaos, right? So automation in and of itself is not the answer to anything. You still need the process, right? So we've talked about all that stuff we talked about last time. Basically boils down to the fact that you know, if you're trying to sell something, you get people, products, and process, right? Those are the three things that you need to talk about. If you want to have a sustainable business, that that is scalable, right? So we talked about finding your audience to sell them. Barry Moore (02:02): You know, you can't sell something if you don't have an audience. So we talked about the product and the product that people have to produce and the people have to meet and where the product and the people meet is where you put the process if that makes sense. Right? You have, you're guiding the people to the product. So not everybody that comes to you will be interested in what you have to sell. So we're trying the automation processes, we're trying to separate the wheat from the chaff. So who are the most engaged, most interested people away from the people who aren't necessary? So because those people are going to respond much better to any offer that we put in front of them. Or how do we know what the right time to put an offer in fr...

Product Launch In 7 days with Barry Moore How do you launch a product in 7 days? Let me introduce you to Barry Moore. Barry trained as a combat pilot in the US Marines and then served in US Air Force and Australian Air Force. These days he's either flying commercial aircraft (viruses permitting) or doing his magic as a marketing automation specialist. If there's one thing most combat pilots are good at, it's process and checklists. Turns out, processes are critical when it comes to launching a product quickly and then putting that on autopilot. In this conversation, Barry explains his approach to getting a product launched within 7 days. Some key insights he shared in this conversation: * What does automation (autopilot) really mean and why it can be a disaster for you if it's not done right. * How to 'find the pivot' The wonders of MoonClerk and why you should consider it for your business (you can get it going in 10 minutes) * Why you should consider productizing your knowledge Affiliate marketing options Links Mentioned: * www.activemarketeracademy.com * www.GetMeToDone.com * www.Productiveinsights.com * www.YouTube.com/ProductiveInsights * https://productiveinsights.com/the-eisenhower-matrix/ Related Episodes: * 177. Active Campaign Email Automation Strategies with Barry Moore from The Active Marketer * 192. Business Continuity Planning During A Crisis — A 3-Step Framework Part 1 of 3 * 193. Business Continuity Planning During A Crisis — A 3-Step Framework Part 2 of 3 * 194. Business Continuity Planning During A Crisis — A 3-Step Framework Part 3 of 3 Ash Roy and Barry Moore Video Transcript (This transcript has been auto-generated. Artificial Intelligence is still in the process of perfecting itself. There may be some errors in transcription): Ash Roy (00:00): So, Barry, you're the man who understands funnels and understands how to create beautiful automated funnels. You've really been trained and process being a combat pilot, so can you talk to us a little bit about how one goes about thinking about creating a simple offer that converts their skills into cold, hard cash in this very difficult environment today? Barry Moore (00:22): Yeah. I've had kind of two lives as a military pilot and that I took a big break, 10 to 12 years out of flying altogether and I worked in technology and e-commerce and if you've been in the internet marketing for any amount of time, you always hear the phrase your business on autopilot, right? And it's always been uttered by someone who's never touched an autopilot ever in their life, right? They wouldn't have the slightest idea of how autopilot wo...

Product Launch In 7 days with Barry Moore How do you launch a product in 7 days? Let me introduce you to Barry Moore. Barry trained as a combat pilot in the US Marines and then served in US Air Force and Australian Air Force. These days he's either flying commercial aircraft (viruses permitting) or doing his magic as a marketing automation specialist. If there's one thing most combat pilots are good at, it's process and checklists. Turns out, processes are critical when it comes to launching a product quickly and then putting that on autopilot. In this conversation, Barry explains his approach to getting a product launched within 7 days. Some key insights he shared in this conversation: * What does automation (autopilot) really mean and why it can be a disaster for you if it's not done right. * How to 'find the pivot' The wonders of MoonClerk and why you should consider it for your business (you can get it going in 10 minutes) * Why you should consider productizing your knowledge Affiliate marketing options   Links Mentioned: * www.activemarketeracademy.com * www.GetMeToDone.com * www.Productiveinsights.com * www.YouTube.com/ProductiveInsights * https://productiveinsights.com/the-eisenhower-matrix/ Related Episodes: * 177. Active Campaign Email Automation Strategies with Barry Moore from The Active Marketer * 192. Business Continuity Planning During A Crisis — A 3-Step Framework Part 1 of 3 * 193. Business Continuity Planning During A Crisis — A 3-Step Framework Part 2 of 3 * 194. Business Continuity Planning During A Crisis — A 3-Step Framework Part 3 of 3 Ash Roy and Barry Moore Video Transcript (This transcript has been auto-generated. Artificial Intelligence is still in the process of perfecting itself. There may be some errors in transcription): Ash Roy (00:00): So, Barry, you're the man who understands funnels and understands how to create beautiful automated funnels. You've really been trained and process being a combat pilot, so can you talk to us a little bit about how one goes about thinking about creating a simple offer that converts their skills into cold, hard cash in this very difficult environment today? Barry Moore (00:22): Yeah. I've had kind of two lives as a military pilot and that I took a big break, 10 to 12 years out of flying altogether and I worked in technology and e-commerce and if you've been in the internet marketing for any amount of time, you always hear the phrase your business on autopilot, right? And it's always been uttered by someone who's never touched an autopilot ever in their life, right? They wouldn't have the slightest idea of how autopilot wo...

Product Launch In 7 days with Barry Moore How do you launch a product in 7 days? Let me introduce you to Barry Moore. Barry trained as a combat pilot in the US Marines and then served in US Air Force and Australian Air Force. These days he's either flying commercial aircraft (viruses permitting) or doing his magic as a marketing automation specialist. If there's one thing most combat pilots are good at, it's process and checklists. Turns out, processes are critical when it comes to launching a product quickly and then putting that on autopilot. In this conversation, Barry explains his approach to getting a product launched within 7 days. Some key insights he shared in this conversation: What does automation (autopilot) really mean and why it can be a disaster for you if it's not done right. How to 'find the pivot' The wonders of MoonClerk and why you should consider it for your business (you can get it going in 10 minutes) Why you should consider productizing your knowledge Affiliate marketing options   Links Mentioned: www.activemarketeracademy.com www.GetMeToDone.com www.Productiveinsights.com www.YouTube.com/ProductiveInsights https://productiveinsights.com/the-eisenhower-matrix/ Related Episodes: 177. Active Campaign Email Automation Strategies with Barry Moore from The Active Marketer 192. Business Continuity Planning During A Crisis — A 3-Step Framework Part 1 of 3 193. Business Continuity Planning During A Crisis — A 3-Step Framework Part 2 of 3 194. Business Continuity Planning During A Crisis — A 3-Step Framework Part 3 of 3 Ash Roy and Barry Moore Video Transcript (This transcript has been auto-generated. Artificial Intelligence is still in the process of perfecting itself. There may be some errors in transcription): Ash Roy (00:00): So, Barry, you're the man who understands funnels and understands how to create beautiful automated funnels. You've really been trained and process being a combat pilot, so can you talk to us a little bit about how one goes about thinking about creating a simple offer that converts their skills into cold, hard cash in this very difficult environment today? Barry Moore (00:22): Yeah. I've had kind of two lives as a military pilot and that I took a big break, 10 to 12 years out of flying altogether and I worked in technology and e-commerce and if you've been in the internet marketing for any amount of time, you always hear the phrase your business on autopilot, right? And it's always been uttered by someone who's never touched an autopilot ever in their life, right? They wouldn't have the slightest idea of how autopilot works, but how autopilot works. It doesn't just do stuff by magic. It only does the stuff you've programmed it to do. Ash Roy (00:55): Welcome back to the productive insights podcast. This is Ash Roy, the founder of productiveinsights.com and the host of the productive insights podcast and I'm very excited to welcome back Barry Moore, who was previously on episode 177 where Barry and I talked about automation and a little bit about tagging. Now when we spoke before we promised that we would come back and talk about tagging and further detail, which we are going to do in this two-part series, but before we do that, I want to just reintroduce Barry to you. Barry is an ex US Marine who trained as a combat pilot and these days flies commercial planes and when he's not doing that, he's cooking up some insanely useful courses on marketing and automation and you can find out more about them at theactivemarketer.com I've known Barry for a few years, I think very highly of him. Ash Roy (01:44): I've had some really bright people on this podcast and I consider Barry as being one of those when he's not charming others with his boyish good looks and bracing around India in Oderick shows, he is talking to people like me on the productive insights podcast. So welcome back, Barry. Barry Moore (02:04):

How To Create Irresistible Offers with Deadline Funnel Founder Jack Born "Everyone likes to buy but nobody likes to be sold to". Have you heard that phrase before? 'Purchase facilitation' works better than 'selling'. And a large part of facilitating a purchase is having an irresistible offer​.​ ​​ Creating irresistible offers is an art. In this conversation, Jack Born — the founder of Deadline Funnel — and I discuss the elements that make up an irresistible offer — one of which is genuine scarcity. In this conversation, Jack explains how his software Deadline Funnel creates genuine scarcity. We also talk about several other elements that make up a successful offer.   Links Mentioned: * www.deadlinefunnel.com * www.jackborn.com * www.GetMeToDone.com * www.Productiveinsights.com * www.YouTube.com/ProductiveInsights * https://productiveinsights.com/the-eisenhower-matrix/ Book Mentioned: * The Irresistible Offer: How to Sell Your Product or Service in 3 Seconds or Less Related Episodes: * 186. How To Use The 80 20 Principle For Business Growth By Working Effectively with Perry Marshall * 140. Andre Chaperon — Email Marketing Genius And Creator of Auto Responder Madness * 176. The Alter Ego Effect With Todd Herman * 170. Ryan Deiss From Digital Marketer Reveals The 5-Step Conversion Funnel That Turbo-Charges Your Business Growth Ash Roy and Jack Born Video Transcript (This transcript has been auto-generated. Artificial Intelligence is still in the process of perfecting itself. There may be some errors in transcription): Ash Roy (00:00): You may be the best and write beautifully, but if it's the wrong words or it's addressing the wrong problem, it's not going to work. So I really think copywriting is about really understanding your customer and empathizing with them. Jack Born (00:13): Absolutely. Well said. Ash Roy (00:20): Welcome to the productive insights podcast. This is Ash Roy, the founder of productiveinsights.com and the host of the productive insights podcast. If you're watching this on YouTube, please do subscribe and like this video so that more people can get to it. And if you're listening to it on iTunes, I highly recommend you watch it on YouTube. You can access it@youtube.com forward slash productive insights. I'm very excited to welcome Jack Born a person I've known for some time now who's moved from the US to Australia in the last few months,