Podcasts about joe pulizzi founder

The Offer Creation Process in 5 steps with Michael Maidens Links Mentioned: * www.michaelmaidens.com * www.ProductiveInsights.com/offeracademy * www.GetMeToDone.com * www.Productiveinsights.com * www.YouTube.com/ProductiveInsights Related Episodes: * 175. James Clear On Atomic Habits: An Easy Way To Build Good Habits And Break Bad One * 200. Seth Godin On Marketing — With Ash Roy * 075. Joe Pulizzi — Founder of Content Marketing Institute — Does Your Content Fit Into Your Buyer’s Journey? * 148. How Julie Cairns Used Self-Awareness and Mindset to Drive a $6 Million Turnaround (and How You Can Too) – Part 1 of 2 * 149. The 3 Steps To A 6 Million Dollar Mindset With Julie Cairns — Part 2 of 2 * 180. Market Research Masterclass with Copywriter — Alexi Neocleous A 3-Pronged Approach * 052. Specific Mindset Techniques To 10X Your Prices — With Kyle Tully * 199. Email Marketing Tagging Strategies with Barry Moore Ash Roy and Michael Maidens Video Transcript (This transcript has been auto-generated. Artificial Intelligence is still in the process of perfecting itself. There may be some errors in transcription): Ash Roy (00:00): So, what does the customer need to believe? In business, we call it Psychographic Segmentation. What sort of Psychological mindset does a customer need to be in, to need to buy a product? Michael Maidens (00:09): Yeah. So almost how far down the journey, do you want to pick them up? And then you take them that little bit further on their journey, which usually it's through content or through an experience, or that can be educational content or whatever it might be. And then your offer fits into a part of their journey. Now what's also important is where you drop them off on the journey. Ash Roy (00:32): Welcome back to the Productive Insights Podcast. This is Ash Roy, the founder of Productiveinsights.com and the host of the Productive Insights podcast. If you're watching this on YouTube, welcome to our YouTube channel. Over the past 10 years, today's guest has built a business and a lifestyle around helping knowledge-based businesses reach and impact millions of people online. He's helped many businesses in the health and personal development industries, launch digital products, physical products, and innovated the way in which documentaries are launched online. We'll be talking about that a bit later. More recently he's created a flagship product and coaching group called the Offer Academy, which enables students and clients to see their magi...

The Offer Creation Process in 5 steps with Michael Maidens   Links Mentioned: www.michaelmaidens.com www.ProductiveInsights.com/offeracademy www.GetMeToDone.com www.Productiveinsights.com www.YouTube.com/ProductiveInsights Related Episodes: 175. James Clear On Atomic Habits: An Easy Way To Build Good Habits And Break Bad One 200. Seth Godin On Marketing — With Ash Roy 075. Joe Pulizzi — Founder of Content Marketing Institute — Does Your Content Fit Into Your Buyer’s Journey? 148. How Julie Cairns Used Self-Awareness and Mindset to Drive a $6 Million Turnaround (and How You Can Too) – Part 1 of 2 149. The 3 Steps To A 6 Million Dollar Mindset With Julie Cairns — Part 2 of 2 180. Market Research Masterclass with Copywriter — Alexi Neocleous A 3-Pronged Approach 052. Specific Mindset Techniques To 10X Your Prices — With Kyle Tully 199. Email Marketing Tagging Strategies with Barry Moore Ash Roy and Michael Maidens Video Transcript (This transcript has been auto-generated. Artificial Intelligence is still in the process of perfecting itself. There may be some errors in transcription): Ash Roy (00:00): So, what does the customer need to believe? In business, we call it Psychographic Segmentation. What sort of Psychological mindset does a customer need to be in, to need to buy a product? Michael Maidens (00:09): Yeah. So almost how far down the journey, do you want to pick them up? And then you take them that little bit further on their journey, which usually it's through content or through an experience, or that can be educational content or whatever it might be. And then your offer fits into a part of their journey. Now what's also important is where you drop them off on the journey. Ash Roy (00:32): Welcome back to the Productive Insights Podcast. This is Ash Roy, the founder of Productiveinsights.com and the host of the Productive Insights podcast. If you're watching this on YouTube, welcome to our YouTube channel. Over the past 10 years, today's guest has built a business and a lifestyle around helping knowledge-based businesses reach and impact millions of people online. He's helped many businesses in the health and personal development industries, launch digital products, physical products, and innovated the way in which documentaries are launched online. We'll be talking about that a bit later. More recently he's created a flagship product and coaching group called the Offer Academy, which enables students and clients to see their magic in a new light and empowers them to fall in love with their offer. So others will too. Now, this is important, we'll talk about this too. However, the majority of his week is spent checking the wind, tides, and swell and planning the next kitesurf, foil surf, CrossFit session or beach adventure. Ash Roy (01:35): What an idyllic life, right? His priority is around living and enjoying this ride called life with amazing like-minded people. As it turns out, we have several friends in common. We are just two degrees of separation, Michael and I. Michael was a former software developer, a former full-time tennis player and a certified level two tennis coach. Every year, he spends a week in heaven. On the map, it's called Fiji and basically his whole life revolves around the rhythm of the ocean. How awesome is that? Today, I'm delighted to welcome Michael Maidens from michaelmaidens.com. And we're going to talk about information products and specifically about offer creation. So you can learn how to grow your business profitably by creating compelling offers that delight your customers. Welcome, Michael. Michael Maidens (02:23): Awesome. Thanks so much for having me. Ash Roy (02:26): Great to have you on, man. Michael Maidens (02:26): Thanks for that warm intro. Ash Roy (02:29): You're welcome. We have some common friends. Jack Borne was on this podcast on episode 197 and Julie Cannes.

The Offer Creation Process in 5 steps with Michael Maidens   Links Mentioned: * www.michaelmaidens.com * www.ProductiveInsights.com/offeracademy * www.GetMeToDone.com * www.Productiveinsights.com * www.YouTube.com/ProductiveInsights Related Episodes: * 175. James Clear On Atomic Habits: An Easy Way To Build Good Habits And Break Bad One * 200. Seth Godin On Marketing — With Ash Roy * 075. Joe Pulizzi — Founder of Content Marketing Institute — Does Your Content Fit Into Your Buyer’s Journey? * 148. How Julie Cairns Used Self-Awareness and Mindset to Drive a $6 Million Turnaround (and How You Can Too) – Part 1 of 2 * 149. The 3 Steps To A 6 Million Dollar Mindset With Julie Cairns — Part 2 of 2 * 180. Market Research Masterclass with Copywriter — Alexi Neocleous A 3-Pronged Approach * 052. Specific Mindset Techniques To 10X Your Prices — With Kyle Tully * 199. Email Marketing Tagging Strategies with Barry Moore Ash Roy and Michael Maidens Video Transcript (This transcript has been auto-generated. Artificial Intelligence is still in the process of perfecting itself. There may be some errors in transcription): Ash Roy (00:00): So, what does the customer need to believe? In business, we call it Psychographic Segmentation. What sort of Psychological mindset does a customer need to be in, to need to buy a product? Michael Maidens (00:09): Yeah. So almost how far down the journey, do you want to pick them up? And then you take them that little bit further on their journey, which usually it's through content or through an experience, or that can be educational content or whatever it might be. And then your offer fits into a part of their journey. Now what's also important is where you drop them off on the journey. Ash Roy (00:32): Welcome back to the Productive Insights Podcast. This is Ash Roy, the founder of Productiveinsights.com and the host of the Productive Insights podcast. If you're watching this on YouTube, welcome to our YouTube channel. Over the past 10 years, today's guest has built a business and a lifestyle around helping knowledge-based businesses reach and impact millions of people online. He's helped many businesses in the health and personal development industries, launch digital products, physical products, and innovated the way in which documentaries are launched online. We'll be talking about that a bit later. More recently he's created a flagship product and coaching group called the Offer Academy, which enables students and clients to see their magi...

201. Should You Launch Your Own Online Course? Take This 2-minute Quiz With Amy Porterfield Now (See the Links Mentioned Section) Are you tired of sprinting on the old-time for money treadmill? What if I said you could do with the information ... what Henry Ford did with cars? Amy Porterfield — the host of Online Marketing Made Easy Podcast — and I talked about her Digital Course Academy and how she used it to generate an 8 figure business over 10 years. She wasn't an overnight success ... to me that's a myth. No get rich quick schemes here. Far from it. I'm telling you it takes work and focus. But it can be done. The internet has created an opportunity that never existed before. You can 'inventorize' your knowledge in the form of information products. If you're considering launching your own digital course then this conversation is a MUST.     Links Mentioned: Should you launch your own online course? Take this 2-minute quiz www.productiveinsights.com/subscribe/ www.AmyPorterfield.com www.GetMeToDone.com www.Productiveinsights.com www.YouTube.com/ProductiveInsights Audio Books Mentioned: High-Performance Habits: How Extraordinary People Become That Way Related Episodes: 175. James Clear On Atomic Habits: An Easy Way To Build Good Habits And Break Bad One 145. Amy Porterfield Video Strategies 200. Seth Godin On Marketing — With Ash Roy 170. Ryan Deiss From Digital Marketer Reveals The 5-Step Conversion Funnel That Turbo-Charges Your Business Growth 075. Joe Pulizzi — Founder of Content Marketing Institute — Does Your Content Fit Into Your Buyer’s Journey? Ash Roy and Amy Porterfield Video Transcript (This transcript has been auto-generated. Artificial Intelligence is still in the process of perfecting itself. There may be some errors in transcription): Amy Porterfield (00:00): They wanted more lifestyle freedom, financial freedom. I wanted to create when I wanted to create, what I wanted to create and how I wanted to create it. 88% of my revenue comes from just two digital courses. And so I really do believe in the power and the freedom that Digital Courses give you. Ash Roy (00:18): You're not going to just be able to go and get results. It takes time, it takes consistent effort and the results will come, but you've got to keep working at it. Welcome back to the Productive Insights podcast. This is episode 201, and I'm delighted to have you back today. I am featuring one of my favorite guests, Amy Porterfield. I know I shouldn't have favorites, but she is one of my favorites. And we spoke last year in episode 145. Now in that episode in one 45, which you can access productiveinsights.com/145. We were supposed to talk about content creation, but we ended up talking about our respective anxieties on video. And since then Amy has taken her video game to the next level. You've got to check out her content. It is really, really awesome. But today we hit a finish, a job that we meant to finish a couple of years ago. Ash Roy (01:15): And that is we are here to talk about Course Creation and how you can create your course and deliver it online to grow your business profitably without having to exchange time for money and do so in a scalable manner. So Amy Porterfield is an online expert and the host of the top-ranked podcast, "Online Marketing Made Easy". I love it. And if you haven't listened to it, I highly recommend you do so. Before building a multi-million dollar digital course business, Amy worked with mega brands like Harley Davidson and peak performance coach Tony Robbins, where she oversaw the content team and collaborated on groundbreaking, online marketing campaigns through her best-selling courses and popular podcasts, Amy's action by action approach proves even the newest online entrepreneurs can bypass the overwhelm and instead generate exciting momentum as they build a business they love.

201. Should You Launch Your Own Online Course? Take This 2-minute Quiz With Amy Porterfield Now (See the Links Mentioned Section) Are you tired of sprinting on the old-time for money treadmill? What if I said you could do with the information ... what Henry Ford did with cars? Amy Porterfield — the host of Online Marketing Made Easy Podcast — and I talked about her Digital Course Academy and how she used it to generate an 8 figure business over 10 years. She wasn't an overnight success ... to me that's a myth. No get rich quick schemes here. Far from it. I'm telling you it takes work and focus. But it can be done. The internet has created an opportunity that never existed before. You can 'inventorize' your knowledge in the form of information products. If you're considering launching your own digital course then this conversation is a MUST.     Links Mentioned: * Should you launch your own online course? Take this 2-minute quiz * www.productiveinsights.com/subscribe/ * www.AmyPorterfield.com * www.GetMeToDone.com * www.Productiveinsights.com * www.YouTube.com/ProductiveInsights Audio Books Mentioned: * High-Performance Habits: How Extraordinary People Become That Way Related Episodes: * 175. James Clear On Atomic Habits: An Easy Way To Build Good Habits And Break Bad One * 145. Amy Porterfield Video Strategies * 200. Seth Godin On Marketing — With Ash Roy * 170. Ryan Deiss From Digital Marketer Reveals The 5-Step Conversion Funnel That Turbo-Charges Your Business Growth * 075. Joe Pulizzi — Founder of Content Marketing Institute — Does Your Content Fit Into Your Buyer’s Journey? Ash Roy and Amy Porterfield Video Transcript (This transcript has been auto-generated. Artificial Intelligence is still in the process of perfecting itself. There may be some errors in transcription): Amy Porterfield (00:00): They wanted more lifestyle freedom, financial freedom. I wanted to create when I wanted to create, what I wanted to create and how I wanted to create it. 88% of my revenue comes from just two digital courses. And so I really do believe in the power and the freedom that Digital Courses give you. Ash Roy (00:18): You're not going to just be able to go and get results. It takes time, it takes consistent effort and the results will come, but you've got to keep working at it. Welcome back to the Productive Insights podcast. This is episode 201,

201. Should You Launch Your Own Online Course? Take This 2-minute Quiz With Amy Porterfield Now (See the Links Mentioned Section) Are you tired of sprinting on the old-time for money treadmill? What if I said you could do with the information ... what Henry Ford did with cars? Amy Porterfield — the host of Online Marketing Made Easy Podcast — and I talked about her Digital Course Academy and how she used it to generate an 8 figure business over 10 years. She wasn't an overnight success ... to me that's a myth. No get rich quick schemes here. Far from it. I'm telling you it takes work and focus. But it can be done. The internet has created an opportunity that never existed before. You can 'inventorize' your knowledge in the form of information products. If you're considering launching your own digital course then this conversation is a MUST. Links Mentioned: * Should you launch your own online course? Take this 2-minute quiz * www.productiveinsights.com/subscribe/ * www.AmyPorterfield.com * www.GetMeToDone.com * www.Productiveinsights.com * www.YouTube.com/ProductiveInsights Audio Books Mentioned: * High-Performance Habits: How Extraordinary People Become That Way Related Episodes: * 175. James Clear On Atomic Habits: An Easy Way To Build Good Habits And Break Bad One * 145. Amy Porterfield Video Strategies * 200. Seth Godin On Marketing — With Ash Roy * 170. Ryan Deiss From Digital Marketer Reveals The 5-Step Conversion Funnel That Turbo-Charges Your Business Growth * 075. Joe Pulizzi — Founder of Content Marketing Institute — Does Your Content Fit Into Your Buyer’s Journey? Ash Roy and Amy Porterfield Video Transcript (This transcript has been auto-generated. Artificial Intelligence is still in the process of perfecting itself. There may be some errors in transcription): Amy Porterfield (00:00): They wanted more lifestyle freedom, financial freedom. I wanted to create when I wanted to create, what I wanted to create and how I wanted to create it. 88% of my revenue comes from just two digital courses. And so I really do believe in the power and the freedom that Digital Courses give you. Ash Roy (00:18): You're not going to just be able to go and get results. It takes time, it takes consistent effort and the results will come, but you've got to keep working at it. Welcome back to the Productive Insights podcast. This is episode 201,

Dean Jackson 9-word Email And Referral Marketing Strategies That Work Dean Jackson is one of the brightest marketers I've come across in a long time. In this episode, he explains how he came up with the idea of the landing page, the 9-word email, and his unique approach to referral marketing as a business growth strategy. Our conversation starts off discussing the coronavirus crisis we find ourselves in. We discuss some useful mental approaches to handle this crisis as business owners including (but not limited to): - putting your fixed assets to work - approaching the situation with open-mindedness and a bias towards innovation - the importance of starting with the outcome in mind. Dean then shares his unique mental approach when it comes to requesting referrals. Hint: Sending you a referral serves the referrer as much as it serves you (as the beneficiary) Dean explains the importance of understanding Dunbar's number and how that plays into what he calls 'return on relationship'. He then explains the 3 things that need to happen for a referral to take place We also talk about his 9-word email and how it can be used to reactivate inactive email lists. If you find this episode useful please do share it with someone else who might benefit.   Links Mentioned: * www.deanjackson.com * www.ilovemarketing.com * www.50minutemarketingsprint.com * www.gettingreferral.com * www.GetMeToDone.com * www.Productiveinsights.com * www.YouTube.com/ProductiveInsights * https://productiveinsights.com/the-eisenhower-matrix/ Related Episodes: * 075. Joe Pulizzi — Founder of Content Marketing Institute — Does Your Content Fit Into Your Buyer’s Journey? * 140. Andre Chaperon — Email Marketing Genius And Creator of Auto Responder Madness   Ash Roy and Dean Jackson Video Transcript (This transcript has been auto-generated. Artificial Intelligence is still in the process of perfecting itself. There may be some errors in transcription): Dean Jackson (00:00): How are we going to get people to come to our restaurant? Forget that. Don't focus on you. Focus on them. Ash Roy (00:06): The customer, exactly. Ask the right question and one of the best questions you can ask is how can I serve my customer more effectively in this situation? When you were saying that, I put my CPA hat on for a moment and what you described is what an accountant would say. Put your fixed assets to work. Ash Roy (

Dean Jackson 9-word Email And Referral Marketing Strategies That Work Dean Jackson is one of the brightest marketers I've come across in a long time. In this episode, he explains how he came up with the idea of the landing page, the 9-word email, and his unique approach to referral marketing as a business growth strategy. Our conversation starts off discussing the coronavirus crisis we find ourselves in. We discuss some useful mental approaches to handle this crisis as business owners including (but not limited to): - putting your fixed assets to work - approaching the situation with open-mindedness and a bias towards innovation - the importance of starting with the outcome in mind. Dean then shares his unique mental approach when it comes to requesting referrals. Hint: Sending you a referral serves the referrer as much as it serves you (as the beneficiary) Dean explains the importance of understanding Dunbar's number and how that plays into what he calls 'return on relationship'. He then explains the 3 things that need to happen for a referral to take place We also talk about his 9-word email and how it can be used to reactivate inactive email lists. If you find this episode useful please do share it with someone else who might benefit. Links Mentioned: * www.deanjackson.com * www.ilovemarketing.com * www.50minutemarketingsprint.com * www.gettingreferral.com * www.GetMeToDone.com * www.Productiveinsights.com * www.YouTube.com/ProductiveInsights * https://productiveinsights.com/the-eisenhower-matrix/ Related Episodes: * 075. Joe Pulizzi — Founder of Content Marketing Institute — Does Your Content Fit Into Your Buyer’s Journey? * 140. Andre Chaperon — Email Marketing Genius And Creator of Auto Responder Madness Ash Roy and Dean Jackson Video Transcript (This transcript has been auto-generated. Artificial Intelligence is still in the process of perfecting itself. There may be some errors in transcription): Dean Jackson (00:00): How are we going to get people to come to our restaurant? Forget that. Don't focus on you. Focus on them. Ash Roy (00:06): The customer, exactly. Ask the right question and one of the best questions you can ask is how can I serve my customer more effectively in this situation? When you were saying that, I put my CPA hat on for a moment and what you described is what an accountant would say. Put your fixed assets to work. Ash Roy (

Dean Jackson 9-word Email And Referral Marketing Strategies That Work Dean Jackson is one of the brightest marketers I've come across in a long time. In this episode, he explains how he came up with the idea of the landing page, the 9-word email, and his unique approach to referral marketing as a business growth strategy. Our conversation starts off discussing the coronavirus crisis we find ourselves in. We discuss some useful mental approaches to handle this crisis as business owners including (but not limited to): - putting your fixed assets to work - approaching the situation with open-mindedness and a bias towards innovation - the importance of starting with the outcome in mind. Dean then shares his unique mental approach when it comes to requesting referrals. Hint: Sending you a referral serves the referrer as much as it serves you (as the beneficiary) Dean explains the importance of understanding Dunbar's number and how that plays into what he calls 'return on relationship'. He then explains the 3 things that need to happen for a referral to take place We also talk about his 9-word email and how it can be used to reactivate inactive email lists. If you find this episode useful please do share it with someone else who might benefit.   Links Mentioned: www.deanjackson.com www.ilovemarketing.com www.50minutemarketingsprint.com www.gettingreferral.com www.GetMeToDone.com www.Productiveinsights.com www.YouTube.com/ProductiveInsights https://productiveinsights.com/the-eisenhower-matrix/ Related Episodes: 075. Joe Pulizzi — Founder of Content Marketing Institute — Does Your Content Fit Into Your Buyer’s Journey? 140. Andre Chaperon — Email Marketing Genius And Creator of Auto Responder Madness   Ash Roy and Dean Jackson Video Transcript (This transcript has been auto-generated. Artificial Intelligence is still in the process of perfecting itself. There may be some errors in transcription): Dean Jackson (00:00): How are we going to get people to come to our restaurant? Forget that. Don't focus on you. Focus on them. Ash Roy (00:06): The customer, exactly. Ask the right question and one of the best questions you can ask is how can I serve my customer more effectively in this situation? When you were saying that, I put my CPA hat on for a moment and what you described is what an accountant would say. Put your fixed assets to work. Ash Roy (00:27): Welcome to the Productive Insights podcast. It's excellent to have you here. My name is Ash Roy. I'm the founder of productive insights.com I hope you're watching this on the YouTube channel, which you can access at productiveinsights.com/YouTube and if you're listening to this on iTunes, then I recommend checking out the YouTube channel later. Today's guest says his favorite thing in the world is discovering new information and he spends most of his time reading, talking to marketing innovators, discovering new things, and figuring out how to apply them in the real world. His next favorite thing is to share what he learns with the rest of the world and he loves to learn from other people. This is somebody who I've been following for years and who I believe to be one of the brightest minds in digital marketing and entrepreneurship in general. And his name is Dean Jackson and I'm delighted to welcome Dean Jackson from, Ilovemarketing.com welcome Dean. Dean Jackson (01:25): Thank you. What a lovely introduction. Ash Roy (01:27): You're welcome, Dean. You've earned it man. And we were introduced by another one of the brightest minds I've come across in digital marketing and that's James Schramko. We met at one of his meetups in Sydney, so very grateful to James. He has been instrumental in helping me launch this podcast and he really has been amazing. So great to have you here. So Dean, we find ourselves on the 18th of March today at the time of this recording in very unprecedented ...

Content Strategy With Russ Henneberry   Links Mentioned: www.modernpublisher.com www.GetMeToDone.com www.Productiveinsights.com www.YouTube.com/ProductiveInsights www.CallAshRoy.com www.PremiumProductivity.com Books Mentioned: The Automatic Customer: Creating a Subscription Business in Any Industry Related Episode: 038. Rand Fishkin – How To Create Great SEO-Friendly Content Plus Key Trends In Search 039. Podcasting for Entrepreneurs with John Lee Dumas 001. Neil Patel (Kissmetrics Founder) On How To Make Better Decisions Around Client Selection, Branding and Investing 003. Jon Morrow (Copyblogger) On How To Use Blogging To Build A Highly Successful Business Online 116. Brian Clark — Co-Founder of Copyblogger — On How To Create Content That Converts, Empathy Maps, How To Use Content To Build An Eight Figure Business and Lots More! 075. Joe Pulizzi — Founder of Content Marketing Institute — Does Your Content Fit Into Your Buyer’s Journey? 171. Email Marketing Success Strategies Revealed with Co-Founder of Digital Marketer Richard Lindner 160. GDPR Made Easy: How To Meet Your Legal Obligations As They Relate To The General Data Protection Regulations Which Takes Effect On 25th May 2018 177. Active Campaign Email Automation Strategies with Barry Moore from The Active Marketer 140. Andre Chaperon — Email Marketing Genius And Creator of Auto Responder Madness 170. Ryan Deiss From Digital Marketer Reveals The 5-Step Conversion Funnel That Turbo-Charges Your Business Growth 150. [Case Study part 2] How A Lawyer Uses Podcasting To Get 10 New Leads And 2 New Clients Each Week 080. [Case Study] From $0K – $10K In Six Weeks Without Spending A Cent On Traditional Advertising 073. Darren Rowse — Problogger Founder — Shares His Secrets Around Prolific Content Creation, Podcasting, & Facebook Live (Part 1 of 2) 074. Darren Rowse (Problogger) Shares His Blogging Success Secrets (Part 2 of 2) 014. Facebook Advertising With Keith Kranc and Ralph Burns (Part 1) 021. Facebook Advertising with Keith Kranc and Ralph Burns (Part 2) Ash Roy and Russ Henneberry Video Transcript (This transcript has been auto-generated. Artificial Intelligence is still in the process of perfecting itself. There may be some errors in transcription): Russ Henneberry: 00:00 Well, let's say I'm in retail and I'm a small retailer in a small town and I read a customer story about somebody using your software and having success. That is the kind of stuff that tips me towards your solution over your competitor. And those are the kinds of pieces of content marketing that can be produced deeper in the funnel and are worth a thousand blog posts or a thousand podcast episodes to a business whose goal is sales today. Ash Roy: 00:35 Hello and welcome to the productive insights podcast. I'm Ash Roy. I'm the host of the productive insights podcast and the founder of productiveinsights.com I recently had the pleasure of meeting Russ Henneberry at digital-marketers-down-under where he moderated a panel, which I was featured on. The panel talked about content marketing, and until recently Russ worked for digitalmarketer.com as a content marketing expert. I've done his content marketing mastery course on the digital marketer portal and I've got a lot of value from it. So when I was introduced to Russ, I had to ask him to come and be a guest on the productive insights podcasts because I think he's got a ton of value to share. So I'm delighted to welcome Russ Henneberry from modernpublisher.com. Welcome, Russ. Russ Henneberry: 01:25 Hey, how are you doing Ash? Good to see you, man. Ash Roy: 01:27 Good to see you too, man. It was fantastic meeting you at digital-marketers-down-under and I particularly liked your incredible Aussie accent. So can you just, can you just do this? Just give us a bit of a feel of that "Good day,

Justin Herald On A Customer Focused Approach To Business Growth   Links Mentioned: Click here to download the podcast shownotes www.justinherald.com www.customerculture.com www.GetMeToDone.com www.Productiveinsights.com www.YouTube.com/ProductiveInsights www.CallAshRoy.com www.PremiumProductivity.com Related Episodes: 075. Joe Pulizzi — Founder of Content Marketing Institute — Does Your Content Fit Into Your Buyer’s Journey? 116. Brian Clark — Founder of Copyblogger — On How To Create Content That Converts, Empathy Maps, How To Use Content To Build An Eight Figure Business and Lots More! 117. How to Create An Empathy Map 166. How To Use Referral Based Marketing To Grow Your Business – With Robert Gerrish 168. How to Overcome Implementation Paralysis with Sonya Keenan – Part 1 of 2 169. How to Overcome Implementation Paralysis with Sonya Keenan – Part 2 of 2 Justin Herald and Ash Roy Video Transcript (This transcript has been auto-generated. Artificial Intelligence is still in the process of perfecting itself. There may be some errors in transcription): Ash Roy: 00:00 Welcome everyone. Today's guest is Justin Herald and he's passionate about business growth and customer service and he's accumulated a lot of knowledge in these areas over the years. His expertise is in helping businesses to connect and engage with their customers and to do so in a more meaningful and productive way. I recently saw him speak and I found his no BS approach to being very refreshing and very entertaining. He's also created customer culture which focuses on helping businesses deliver amazing experiences to their customers. He's the author of eight international bestselling books and is regarded as one of Australia's best and most sought after speakers. He speaks in front of about a hundred thousand people each year. I'm delighted to welcome Justin Herald to the Productive Insights podcast. Welcome Justin. Justin Herald: 00:50 Thank you, man. Thank you. Ash Roy: 00:52 Great to have you on the show, Justin. So let's kick off straight away and start talking about customer culture. This is something you teach. So could you share with our listeners what customer culture means and how it can transform a business and what results or business owner can expect to see if they implement this correctly in their business? Justin Herald: 01:13 Yeah, look, in the olden days, customer service was something that we all had to do. Managers, owners of businesses made sure that we were right across, uh, looking after our customers, trying to send all that sort of thing. As business has evolved, it's become a fairly lazy way of doing business and a lot of business owners actually don't formally train their staff in anything. They look at their resume, though, see that on their resume that someone says, I'm on unreal with customer service and I go, you're the person for the job. Funny thing is you're not really going to put on your resume, I really suck at customer service. So I don't understand that whole principle. There was a statistic that I read the Bureau of Statistics website. I was on there the other day and they've released some data and that one of those bits of data was in the last three years in Australian business, only 22% of adult staff. Justin Herald: 02:08 Have had any formal training, which means it's 78% of out there that are serving the customer and that I was being nice. But what we've allowed our staff to do it essentially what business owners have allowed the staff to do is do it their own way and they might be doing a great job. It's not that they're not doing a great job. The problem, however, if there's no formal training is there's no baseline. There's no way that a business in general in all staff operate in the exact same way. My wife owns a day spa and medi spa and I'm very proud of...

Marcus Murphy From Digital Marketer - The 5 Key Steps To Optimize Sales Navigator And How To Use It To Develop Long Term Business Relationships Links Mentioned: Click here to download the shownotes Marcus Murphy LinkedIn Profile Marcus Murphy Digital Marketer Blogs The 10-Point LinkedIn Audit www.GetMeToDone.com www.Productiveinsights.com www.PremiumProductivity.com www.CallAshRoy.com www.Youtube.com/ProductiveInsights Related Episodes: 170. Ryan Deiss From Digital Marketer Reveals The 5-Step Conversion Funnel That Turbo-Charges Your Business Growth 171. Email Marketing Success Strategies Revealed with Co-Founder of Digital Marketer Richard Lindner 172. Strategic Partnerships And How To Use Them To Grow Your Business Fast With Roland Frasier From Digital Marketer 173. The 5 Step Process To Optimize Your LinkedIn Profile And Attract Your Ideal Clients With Marcus Murphy From Digital Marketer 075. Joe Pulizzi — Founder of Content Marketing Institute — Does Your Content Fit Into Your Buyer’s Journey? 001. Neil Patel (Kissmetrics Founder) On How To Make Better Decisions Around Client Selection, Branding and Investing Transcript (This transcript has been auto-generated. Artificial Intelligence is still in the process of perfecting itself. There may be some errors in transcription): Ash Roy: Welcome back to the productive insights podcast. This is ash Roy, the founder of productive insights.com, and I'm super excited to have Marcus Murphy back to talk about LinkedIn sales navigator. Now, if you haven't listened to part one of this two part conversation, definitely head over to www.ProductiveInsights.com/173 where we talk about how to set up your LinkedIn profile in five steps and how to use LinkedIn to have meaningful sales conversations and change the conversation around selling. Marcus has shared some awesome tips in that episode around it, how to actually not be the sleazy, disliked salesperson, but rather be the more empathetic, ethical, diagnostically focused salesperson who understands his or her prospects problem and then looks to solve it in a meaningful way and LinkedIn is an awesome tool to do that. To definitely check out productive insights.com forward slash one 73. Now, in this second part of this two part conversation, which is www.ProductiveInsights.com/174 where you can access all the show notes. Marcus is going to share some absolute awesome ideas around how to use sales navigator, the paid version of LinkedIn to take things up a notch, so welcome back, Marcus. Marcus Murphy: Thank you so much for having me back. I think of that foundational piece. If you haven't listened to the first episode where we go through building kind of that all star profile and really making sure that your professional brand is intact. That's the first one I would do before hopping into this paid version because there's so many things you can do for free before paying for some of the tools, but if you're going to pay for anything, the sales navigator tool is by far the way to go. Ash Roy: Absolutely. Let's jump into the content. So how is sales navigator different from the free version of LinkedIn and why would we want to use sales navigator What benefits would it give us Marcus Murphy: Sales navigator is basically a way to aggregates opportunity. What it's doing is it's literally combing through, allowing you to put in targets and allowing you to essentially put in who you would like to connect with so you're being more intentional about who you're targeting very specifically and what it does is it's giving you recommendations and it's also a search feature is probably it has an advanced feature for it search. It's allowing you to really narrow down profiles and be able to connect in new ways with the platform so it's using its software to be able to pull in, allow you to identify exactly the Avatar and the client profile that you're ...

3 Ways To Position Yourself As The Obvious Choice For Your Customer By Improving Your Competitive Advantage   Links Mentioned: Click here to download the podcast shownotes www.Productiveinsights.com www.PremiumProductivity.com www.CallAshRoy.com www.Youtube.com/ProductiveInsights Related Episodes: 075. Joe Pulizzi — Founder of Content Marketing Institute — Does Your Content Fit Into Your Buyer’s Journey? 116. Brian Clark — Founder of Copyblogger — On How To Create Content That Converts, Empathy Maps, How To Use Content To Build An Eight Figure Business and Lots More! 117. How to Create An Empathy Map The Steve Jobs Guide to Using Death as The Ultimate Change Agent Key Points and Insights: 1:38 What is competitive advantage and why does it matter so much? 2:47 What happens if you don't have a sustainable competitive advantage? 3:30 The importance of developing a deep understanding of your customer 4:20 Using a good content marketing strategy to position yourself as a trusted authority in your niche 5:50 Getting clear on your natural strengths to enhance your competitive advantage 7:40 How Steve Jobs sustained himself when building Apple. 9:34 Key Action Steps you can take right now to improve your competitive advantage

[Case Study part 2] How A Lawyer Uses Podcasting To Get 10 New Leads And 2 New Clients Each Week Amanda Farmer is the owner of Lawyers Chambers on Riley, a boutique Strata specialist firm in New South Wales. Amanda sits on the Council of the Australian College of Community Association Lawyers with over 14 years of experience in the strata in the sector.Her passion is to educate strata owners and that led to her podcast "Your Strata Property". You can access it at YourStrataProperty.com.au. The Your Strata Property Podcast (and website) launched in 2016 and is currently receives thousands of downloads each month due to popular demand. The podcast has now expanded to include an online membership community for strata owners and managers who seek reliable information and resources for Community Living.Amanda is also the founder of Women in Strata - a networking group for women working in strata management. Share this Episode: Click to Tweet Links Mentioned: Click here to download the podcast shownotes LawyersChambers.com.au YourStrataProperty.com.au LinkedIn.com/in/AmandaFarmerLaw PremiumProductivity.com www.CallAshRoy.com www.Youtube.com/ProductiveInsights Related Episodes: 080. [Case Study] From $0K – $10K In Six Weeks Without Spending A Cent On Traditional 043. Membership Economy with Robbie Kellman Baxter 075. Joe Pulizzi — Founder of Content Marketing Institute — Does Your Content Fit Into Your Buyer’s Journey? 116. Brian Clark — Founder of Copyblogger — On How To Create Content That Converts, Empathy Maps, How To Use Content To Build An Eight Figure Business and Lots More! Books Mentioned: Mating in Captivity: Unlocking Erotic Intelligence Key Points and Insights 2:54 - Recap on key points discussed in the first part of this (ogoing) case study in episode 80 12:15 - How Amanda has used podcasting to grow her business without spending a cent on traditional marketing 13:57 - Outsourcing and how to use it to grow your business effectively 17:13 - Why it's important to focus on your area of  expertise (specialization) and work at or above your effective hourly rate 19:37 - How Amanda created a  passive income stream through her membership sites 23:04 - Putting in hard work to set up a membership site is critical at first 26:38 - How to build powerful relationships through podcasting 29:27 - Podcasting as a tool to develop a 'know like and trust' based relationship with your listeners so you can turn them into repeat customers 33:00 - Action steps you can take right now Action Steps Get started with podcasting ... today Create Standard Operating Procedures (SOP) so you can delegate effectively Start outsourcing (activities below your effective hourly rate) Find a mentor further down the path you're on Either work on launching your podcast yourself (big learning curve) or outsource your podcast launch (www.podcastsetup.com)

Do You Take Your Internet For Granted? Sonia Simone And I Discuss Net Neutrality And How You Can Protect Your Online Freedom Before Its Too Late Sonia Simone is one of the leading authorities when it comes to content marketing and creating high-value customer relationships. She is the co-founder of Copy Blogger and Chief Content Officer of Rain Maker Digital. She also just launched her own personal project, a blog called remarkable-communication.com In this episode we discuss important issues around net neutrality and how it ensures that we all have access to a free and fair internet. We talk about what you can do to protect your access to the free and fair internet before its too late. Share this Episode: Click to Tweet Links Mentioned: Click here to download the podcast shownotes Remarkable-Communication.com CopyBlogger.com RainmakerDigital.com Wired.com FCC.gov FreePress.net www.CallAshRoy.com www.Youtube.com/ProductiveInsights Related Episodes: 075. Joe Pulizzi — Founder of Content Marketing Institute — Does Your Content Fit Into Your Buyer’s Journey? 107. Sonia Simone CopyBlogger Co-Founder on How To Be A Prolific Content Marketer (Part 1 of 2) 108. Sonia Simone CopyBlogger Co-Founder on How To Be A Prolific Content Marketer (Part 2 of 2) 116. Brian Clark — Founder of Copyblogger — On How To Create Content That Converts, Empathy Maps, How To Use Content To Build An Eight Figure Business and Lots More! Key Points and Insights 3:17 - Net Neutrality and why it matters to you right now 11:19 - The Free Market Hypothesis is just a that — a hypothesis (to see it as anything else is flawed) 14:15 - What Net Neutrality means to your business and why you need to pay attention 15:30 - How a free internet rewards true innovation to surge past the behemoths and how it helped the likes of Facebook and Google become what they are today 19:57 - What can you do about Net Neutrality as a business owner 20:11 - Action Steps and Key Insights 25:14 - The Mindset of independence explained and why it matters to you right now Action Steps Write to FCC Contact your representatives and speak to them about your concerns Vote for Internet Service Providers that support Net Neutrality Stay informed Follow FreePress.net Be seen and be heard

Tom Breeze on Youtube Marketing - Are You Getting the Most Out of Your Youtube Advertising? - Part 2 of 2   Share this Episode: Click to Tweet Links Mentioned: Click here to download the podcast shownotes Viewability.co.uk www.CallAshRoy.com www.Youtube.com/ProductiveInsights www.ProductiveInsights.com/132 www.ProductiveInsights.com/133 Related Episodes: 016. How To Use Video Marketing To Really Grow Your Business with Ryan Spanger 075. Joe Pulizzi — Founder of Content Marketing Institute — Does Your Content Fit Into Your Buyer’s Journey? 128. International News Anchor — Julie MacDonald — And I Discuss Actionable Strategies Around 132. Tom Breeze on How To Use Marketing Videos to Grow Your Business – Part 1 of 2 Key Points and Insights 2:42 - Two main jobs of Youtube advertisers: Motivate people to make a decision and Lower the friction to access 10:35 - Why it's important to understand the keywords that people use 14:43 - Benefits Youtube advertising offers over Facebook and Google advertising? 17:56 - How more more economical is YouTube advertising as compared to Facebook and Google advertising? 20:56 - Common mistakes people make when it comes to Youtube advertising and how to overcome them 24:52 - Action steps to get started with your Youtube advertising campaign? Key takeaways around Video Advertising Understand your customers. Find the right content. Get clear on your targeting. Decide on your keywords. Ensure your video and your offer resonates with your keywords. Track your campaign.  

How To Use Marketing Videos to Grow Your Business with Tom Breeze - Part 1 of 2   Share this Episode: Click to Tweet Links Mentioned: Click here to download the podcast shownotes www.CallAshRoy.com www.ProductiveInsights.com/132 Related Episodes: 016. How To Use Video Marketing To Really Grow Your Business with Ryan Spanger 075. Joe Pulizzi — Founder of Content Marketing Institute — Does Your Content Fit Into Your Buyer’s Journey? 128. International News Anchor — Julie MacDonald — And I Discuss Actionable Strategies Around Key Points and Insights 0:50 - Intro 3:39 - Why video is important in marketing? What benefits video advertising offers over Google advertising 6:06 - Video marketing works like a velcro 7:23 - Think how you want to deliver your message 8:57 - Video offers a strong proof point 9:57 - Make the right impression 14:40 - Be present with the viewer of the video 16:09 - Understand a user mindset 17:26 - Three types of customers 17:51 - Facilitating a purchase as oppose to making a sale 20:48 - Motivate to make a purchase Benefits of Video Advertising Conveys a more powerful message. Engage viewers with more senses. Strong proof point. Shows transparency.  

Ilana Weschler on Google Ads and Holistic of Pay Per Click (PPC) Advertising - Part 2   Share this Episode: Click to Tweet Links Mentioned: Click here to download the podcast shownotes GreenArrowDigital.com www.YouTube.com/ProductiveInsights www.CallAshRoy.com www.ProductiveInsights.com/129 www.ProductiveInsights.com/130 Related Episodes: 075. Joe Pulizzi — Founder of Content Marketing Institute — Does Your Content Fit Into Your Buyer’s 084. How To Use The PEST Framework To Assess Your Industry Landscape 105. Improve What You Can Measure: How To Make Your Data Look Sexy (Part 1 of 2) 106. Improve What You Can Measure: How To Make Your Data Look Sexy (Part 2 of 2) 038. Rand Fishkin – How To Create Great SEO-Friendly Content Plus Key Trends In Search 126. Rand Fishkin (Wizard of Moz) And I Discuss One vs Multiple Domains; One vs Multiple Product 041. Mobilegeddon Is Here! Is Your Site Mobile Responsive? – with Eric Enge Key Points and Insights 00:35 - Intro 3:13 - The importance of meeting your buyer while THEY are on THEIR journey 4:24 - Google Ads allows its users to tag people based on their search activity 4:50 - Google Ads can track the audience behavior 5:12 - Keywords: Phrase, Exact, Broad 6:09 - Are there businesses where PPC advertising is not suitable? 8:50 - Facebook live and what it can do for you 9:35 - Remarketing pixels 11:30 - Key challenges around PPC advertising? 14:38 - Content marketing and where it fits into advertising 15:52 - Ad Management Service Fees 17: 05 - Sales funnels 19:56 - Action steps that you can take right now 22:45 - Change is the only constant in the marketing industry Action Steps Consider the lag and the fulfillment of the product/service Be aware of cash flow and how lag impacts your cash flow over a typical transaction Become aware of how banner blindness and ad fatigue can impact your advertising and plan accordingly Adopt a holistic approach to Google Ads and Facebook Ads (muti-channel approach) Install a facebook and google remarketing pixel on your website TODAY Build custom audiences and experiment with them on faceboook If you have the budget, hire a professional ad manager - go to GreenArrowDigital.com    

Rand Fishkin (Wizard of Moz) And I Discuss One vs Multiple Domains; One vs Multiple Product Lines; How Mobile Is Driving Search; And What That Means For Your Content Strategy Share this Episode: Click to Tweet Links Mentioned: Click here to download the podcast shownotes www.Moz.com www.CallAshRoy.com www.ProductiveInsights.com/126 Related Episodes: 001. Neil Patel (Kissmetircs Founder) On How to Make Better Decisions Around Client Selection, Branding and Investing 003. Jon Morrow (Copyblogger) On How To Use Blogging To Build A Highly Successful Business 06. Chris Garrett (CopyBlogger) on How to Use Content Marketing to Win Online (including a Simple 5 Day Plan to Get Your Started in a Week!) 036. Onlne Presence, Key Trends in Content Marketing and What This Means For You - With Yaro Starak 038. Rand Fishkin – How To Create Great SEO-Friendly Content Plus Key Trends In Search 041. Mobilegeddon Is Here! Is Your Site Mobile Responsive? – with Eric Enge 071. Rohit Bhargava — Author of Likeonomics and Non-Obvious — On The Value of Content Curation 073. Darren Rowse — Problogger Founder — Shares His Secrets Around Prolific Content Creation, Podcasting, & Facebook Live (Part 1 of 2) 074. Darren Rowse (Problogger) Shares His Blogging Success Secrets (Part 2 of 2) 075. Joe Pulizzi — Founder of Content Marketing Institute — Does Your Content Fit Into Your Buyer’s Journey? 085. Is Your Website Mobile Responsive? James Reynolds and I discuss Mobilegeddon and What that Means for Your Google Rankins! 086. Ed Dale On Copywriting and Online Business Success Strategies (Part 1 of 3) 087. Ed Dale On Copywriting and Online Business Success Strategies (Part 2 of 3) 088. Ed Dale On Copywriting and Online Business Success Strategies (Part 3 of 3) 107. Sonia Simone CopyBlogger Co-Founder on How To Be A Prolific Content Marketer (Part 1 of 2) 108. Sonia Simone CopyBlogger Co-Founder on How To Be A Prolific Content Marketer (Part 2 of 2) Brian Clark On How To Humanise Your Content, Create Empathy Maps, and lots more! 111. The Secrets to Building a Powerful Personal Brand 116. Brian Clark On How To Humanise Your Content, Create Empathy Maps, and lots more! 123. Pamela Wilson on Educational Content and How it Helps in Building a Brand – Part 1 124. How to Create Content Consistently even if You don’t Feel You’re a Writer (The 4 Day Content Creation System) - Part 2 Key Points and Insights 4:24 - Back in the black 5:23 - SEO Moz and their investment strategy 6:30 - Some key learnings from building the Moz brand? 7:20 - The importance of focusing first on ONE product (before expanding) 7:49 - Marketing complexity 11:42 - How does a startup solve the problem of managing multiple products? 15:50 - Should you get a separate domain for each brand or are you better off focusing on the one domain with subdomains? 18:50 - SEO developments - the Mobilegeddon evolution 20:26 - Mobile friendly vs mobile responsive 21:27 - Should you have a separate mobile website 23:00 - The importance of considering mobile user experience when creating a content 25:15 - Google Featured Snippet 30:36 - Walking the fine line between creating intrigue and building quick engagement via a problem-solving approach What are the key learnings in growing a business? Having more than one product makes managing the business more complex. The more products you need to manage the more diluted the marketing efforts become. How does a startup business solve the problem of managing multiple products? Focus first on building one product. After having developed brand awareness around the one product, then look at building other 'product brands'  

How to Create Content Consistently even if You don’t Feel You’re a Writer (The 4 Day Content Creation System)   Share this Episode: Click to Tweet Links Mentioned: Click here to download the podcast shownotes www.bigbrandsystem.com www.CallAshRoy.com www.ProductiveInsights.com/124 Related Episodes: 003. Jon Morrow (Copyblogger) On How To Use Blogging To Build A Highly Successful Business 06. Chris Garrett (CopyBlogger) on How to Use Content Marketing to Win Online (including a Simple 5 Day Plan to Get Your Started in a Week!) 071. Rohit Bhargava — Author of Likeonomics and Non-Obvious — On The Value of Content Curation 073. Darren Rowse — Problogger Founder — Shares His Secrets Around Prolific Content Creation, Podcasting, & Facebook Live (Part 1 of 2) 074. Darren Rowse (Problogger) Shares His Blogging Success Secrets (Part 2 of 2) 075. Joe Pulizzi — Founder of Content Marketing Institute — Does Your Content Fit Into Your Buyer’s Journey? 086. Ed Dale On Copywriting and Online Business Success Strategies (Part 1 of 3) 087. Ed Dale On Copywriting and Online Business Success Strategies (Part 2 of 3) 088. Ed Dale On Copywriting and Online Business Success Strategies (Part 3 of 3) 107. Sonia Simone CopyBlogger Co-Founder on How To Be A Prolific Content Marketer (Part 1 of 2) 108. Sonia Simone CopyBlogger Co-Founder on How To Be A Prolific Content Marketer (Part 2 of 2) Brian Clark On How To Humanise Your Content, Create Empathy Maps, and lots more! Key Points and Insights 1:08 - Intro 2:50 - The biggest challenges people face in creating content marketing if they don't consider themselves a content marketer 3:49 - Developing "Fresh Eyes" 4:21 - The power of writing headlines 5:51 - Writing bullet points to shape the direction of the content 6:07 - 4 Day Content Creation System 6:16 - Day 1: Building your article backbone 8:08 - Day 2: Write the first draft - Fill in the details Day 8:58 - Day 3: Polished and prepared to publish Day 10:08 - Day 4: Publish and promote your content 10:38 - Epic post 11:31 - Reaching out to website owners despite being anxious about their response 16:15 - "Subheads are like windows to your content." 18:29 - "Vomit draft" 19:03 - 2 Hats of content creators 20:50 - Reach out to website owners who are sharing the same target audience 22:32 - Importance of creating valuable content 22:50 - Written content will never go away 24:45 - Idea capture by Rohit Bhargava 25:58 - Influence for an epic post 26:11 - Benefits of the 4 Day Content Creation System The 4-day Content Creation System Day 1: Build your article's "backbone" Day 2: Write the first draft (Fill in the details) Day 3: Polished and prepared to publish Day Day 4: Publish and promote your content  

Pamela Wilson on Educational Content and How it Helps in Building a Brand   Share this Episode: Click to Tweet Links Mentioned: Click here to download the podcast shownotes www.bigbrandsystem.com www.CallAshRoy.com www.ProductiveInsights.com/123 Related Episodes: 06. Chris Garrett (CopyBlogger) on How to Use Content Marketing to Win Online (including a Simple 5 Day Plan to Get Your Started in a Week!) 003. Jon Morrow (Copyblogger) On How To Use Blogging To Build A Highly Successful Business Online 073. Darren Rowse — Problogger Founder — Shares His Secrets Around Prolific Content Creation, Podcasting, & Facebook Live (Part 1 of 2) 074. Darren Rowse (Problogger) Shares His Blogging Success Secrets (Part 2 of 2) 075. Joe Pulizzi — Founder of Content Marketing Institute — Does Your Content Fit Into Your Buyer’s Journey? 107. Sonia Simone CopyBlogger Co-Founder on How To Be A Prolific Content Marketer (Part 1 of 2) 108. Sonia Simone CopyBlogger Co-Founder on How To Be A Prolific Content Marketer (Part 2 of 2) Brian Clark On How To Humanise Your Content, Create Empathy Maps, and lots more! Key Points and Insights 0:31 - Intro 2:41 - What is educational content? What role does educational content play in building a brand? 4:53 - Above the line Marketing 5:00 - Targeted Marketing 5:20 - Content marketing is a conversation between a buyer and a seller 5:40 - "Know like and trust." by Bob Burg 7:04 - Using Content Marketing to build trust 8:57 - Consistency in publishing content 9:44 - How will educational content evolve? What role will educational content play in content marketing? 15:55 - Intro to Part 2     - How to create content consistently that is valuable and competitive?     - How to create a content if you are not a writer?     - How to produce a content that is not repetitive? What is educational content It provides useful and educational information to prospects.  It is engaging and actionable. It builds a strong relationship based on trust. What is the role of educational content in building a brand It helps build trust by providing useful and actionable information that delivers a transformation to the consumer.

Joe Pulizzi — Founder of Content Marketing Institute — Does Your Content Fit Into Your Buyer's Journey?