Ads in the Wrong Genre

Stuart Green is the man behind Elstree Decorating - a painter and decorator that sets such a high standard, that he is one of a very small group of elite painters whose work is recommended by Dulux. Stuart has a wonderfully calm and yet thorough approach to his work, and whilst the rest of his industry attempt to compete on price, he prefers to compete on quality and trust. So with such a calming influence, we here at WGHQ cranked up the intensity to 11 and came up with this gem. If you're looking for a top quality decorator in the London or Herts area, we'd be delighted to refer you, so please just let us know.

Utility Warehouse are helping people save money all over the UK. In addition to lowering your monthly bills on your gas, electricity, broadband and even your mobile phone, they also have a cashback card which is incredibly clever. Some people have become such smart shoppers that they actually get money back on their gas bill every month! Imagine looking forward to receiving your bills - it's genuinely possible. Now with the name Warehouse in the title, the team at WGHQ have decided to pay homage to the onslaught of furniture store ads that we enjoy in the runup to every bank holiday. It's important that I stress that every offer stated in this advert is a complete joke and is not a true representation of what is on offer. Then again, only a moron would think otherwise, but we don't want anyone getting sued, so I have to say that. Enjoy.

I spent many years in the promotional merchandise industry, so finding an advert which didn't work actually proved harder than I thought. In fact, this one really proves the whole point of #Adsinthewronggenre in that, when positioned correctly, there really is no such thing as bad publicity. However, let's give it a go, shall we? So do please check out how Recognition Express can help you with your marketing at www.re-harrow.co.uk

RS Architects offer the full spectrum of architectural services, and one thing they talk about quite often are party walls. Not being architects ourselves as WGHQ, we just chose to pick up on the word 'party'. This advert is a tribute to a particular ear worm which plagued the UK in the early 1990s. For more information on RS Architects, visit www.rsarchitects.co.uk

Billy Currell Roofing Specialists have been in business for over fifteen years, offering all manner of roofing services to both domestic and commercial clients. You can check them out at www.rooferlondon.co.uk As far as Wrong Genre goes, we travel to a festival in Spain to celebrate Flamenco, Tapas and the sunset - all gathered together on the roof....well, you get it.

DOHR are an award winning HR Consultancy and if you employ more than zero people, you need their expertise. They offer tailor made solutions or their revolutionary "HR in a Box" can take care of a lot of the heavy lifting for you. Many firms don't have the means to take on a full time HR person, and that's where a firm like DOHR can save those companies time, money and stress. See what they can do for you at www.dohr.co.uk And with a name like that, there really was only one way we could go at Wrong Genre HQ. Enjoy.

The Print Team have been providing all manner of print services since 1979. They're based in Golders Green in London NW11 and pride themselves on their speedy turnaround and exquisite attention to detail. Their owner has often shown an interest in this particular genre of advert, ever since he heard the ad for the Pure Bliss Day Spa, and as that was a completely made up business, it seemed only fair to return to a favourite for this advert. Check out The Print Team at www.theprintteamgg.com and, as always, tell them that it was this ad that brought you there.

It's difficult for travel agents these days. The majority of us will put our own holidays together on line. Cheap flights, cheap hotels - it's easy right? Wrong! The average traveller spends around 30 hours researching and booking their holiday on line, and even then, they still don't get the best deals because the holiday operators give those to the travel agents. Fourways Travel have been helping people organise their holidays for decades. I can personally vouch for them as a customer,  and so I decided to pay homage to a classic series of public safety announcements from the 1970s called "Charlie Says". For help with your holiday, visit www.fourwaystravel.co.uk  

B&C Security Services started out as humble locksmiths but now can provide everything you need to secure your home and your business. From multilock keys to safes to grilles and shutters custom made to your company colours, they do it all. Their business has absolutely no connection whatsoever to Texas barbeque restaurants, but that didn't stop this advert from getting made. Yeeehawwww! Check out what they can do for you at http://www.no1locksmiths.co.uk/ and please tell them that it was this advert that brought you there.  

Cartopia are your car concierge. Whether you're buying or selling a car, you really don't need to look any further than these guys. Their CEO and Founder - Nikki, is a huge fan of Wrong Genre and asked if we could create a romcom trailer for him. Not only that, but he asked if he could have a cameo, and who are we to say no. Check them out at www.iamcartopia.com  

A few years ago, a certain brand of sweets brought out a series of commercials which everyone loved. Fully grown adults' voices were replaced by children talking about which of their sweets was their favourite. These adverts work brilliantly visually - but would they work just as well for a radio commercial? More importantly, what if the subject matter was the most grown up thing we could think of? Curry Popeck Garson Law are a team of fantastic lawyers with a full spectrum of legal services on offer. Find out how they could help you at www.currypopeck.com And as always, please tell them that it was this advert that brought you there.

I've always been fascinated by perfume and aftershave commercials. It seems the more bizarre they are, the more memorable they become. So when this garage in North West London needed a memorable commercial, it sort of made sense. Which it doesn't. Which is the whole point. GDK Garages really are fantastic when it comes to car maintenance and repair. Check them out at http://gdkgarages.co.uk/ And of course, please tell them that it was this commercial that brought you there.

I love voicing charity appeals. They open with a sense of drama and then fill you with hope, just as long as you're prepared to help. They tug at the hearstrings, and then at the purse strings, and over the years, I've been honoured to have been the voice of some very worthy causes. This....is not one of them, but they are a great company. Full Power Utilities help businesses secure the best deals on their energy supplies and they've helped companies save thousands of pounds every year. To get them in to help your business, visit www.fullpowerutilities.com And if you'd like an Ad in the Wrong Genre for your business, please visit www.pauljrose.co.uk/wrong-genre

Online Marketing Now are experts in email marketing. They help draw mass audiences to businesses and are now running courses to teach people how to do more for themselves in the social media marketing space. However, if you're a fan of hard sell infomercials, then you'll love this. Online Marketing Now are at www.onlinemarketingnow.co.uk More voice over fun at www.pauljrose.co.uk

Ads for sports shoes rarely make perfect sense. They're all about reaching your potential and getting some truly magical sense of awe about your physical being just because you put on an expensive pair of trainers. Cynical? Me? Never. This firm of accountants actually do make you fun faster*. Check them out at www.lawrencegrant.co.uk For more voice over fun, visit www.pauljrose.co.uk *Obviously they don't, that was a lie.

5th Paradigm is a wonderful and almost magical product from 5th Element, where "Soul Doctor" - Oliver Dolby - offers health, wellness and holistic treatments. Oliver helps people to deal with stress, and to cut the energy ties that are holding you back. So as he provides an environnment which embodies sorenity and well being, what better than a sci fi horror movie trailer to advertise his company? Whilst his website is being rebuilt, you can get an introduction through me. So for that, or for more voice over fun, simply visit www.pauljrose.co.uk

Drone One provide stunning aerial photography and 4K video from heights of up to 400ft. It really is cutting edge stuff, which is why this recreation of a classic commercial seems so perfect! Visit Drone One at www.droneone.uk For more voice overs visit www.pauljrose.co.uk

Forteon Technology specialise in all things IT, with a particular focus on The Cloud. In this advert, we take you back to your local cinema, circa 1976. For more information on Forteon, visit www.forteon.tech And more voice overs at www.pauljrose.co.uk

Plumbing, heating and bathroom specialists Russell Black, are treated to an advert style that has long since been consigned to history. Visit them at www.russellblack.co.uk and for more voice over fun, visit www.pauljrose.co.uk

Matching up is a personalised dating service. If you're looking for someone special and don't feel internet dating is for you, then they can help. Their service is personal and discreet - so an advert more suited to a new Monster Truck toy is probably not what they were looking for.  But they love it. Get your Ad in the Wrong Genre and many other voice overs at www.pauljrose.co.uk and visit Matching up at www.matchingup.co.uk  

In this week's episode, a Hatton Garden jeweller gets an advert more suited to a double glazing company. For more information on the company in question - yes, this is a real company - visit https://www.facebook.com/ADSwindonJewellers/ And for more voice over demos, visit www.pauljrose.co.uk  

Well I launched this is a 'series' and someone wrote and said they were looking forward to episode 2, so here it is. If you've any suggestions for either companies or ad genres you'd like me to try, please post a comment.

A client told me she liked the way I said a certain brand's name, which in turn gave birth to this idea. I must stress that this advert has NOT been comissioned by the company in question and, should they wish to purchase the rights to it, they must contact me at enquiries@pauljrose.com But let's not get bogged down by the legals - it's just meant as a laugh.