Podcasts about ADS

This week you learn how to start preparing for Black Friday with our top ad buyers, Tom Broschinsky and Britt Ellsworth. We know Black Friday and Cyber Monday seem far away, but trust us, you'll see the most profitable results if you follow our advice and start cranking on your audience giveaways, email list, and creative content today. Play your cards right, and this November you could be rolling in some big dough.You can find links to reach the Harmon Brothers below. Get in touch with us if you want help preparing content for the biggest quarter of the year If Harmon Brothers grabbed your interest, make sure to check out our website at harmonbrothers.comDon't forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We'll see you on the next one.Harmon Brothers: https://harmonbrothers.com/home (Website)https://www.instagram.com/harmon.brothers/?hl=en (Instagram) https://www.tiktok.com/tag/harmonbrothers?lang=en (Tik Tok)

Organic traffic is amazing, but solely relying on organic traffic for sales is like riding a bike with one flat tire. Yes, you can move forward, but you'll gain a lot more momentum with two tires full of air working for you. Paid ads are the back wheel of your business and in this episode, I'm sharing 9 lessons I've learned from spending $700k plus in the past 12 months.   Tune into this episode and learn why ads are important in your business and when to use them, creative ways to use ads for more income, what makes ads work and what to focus on, behind the scenes of how I use ads in my business for a strong ROI, and more. You'll also hear my advice for those JUST starting out with ads and what to do when an ad isn't converting. Whether you're a solopreneur who wants to DIY your ads or you've hired an ads expert on your team, this episode will help ensure you're using ads to their full potential.   Haven't left a review yet? All you have to do is go to https://brandonlucero.com/podcast. Plus, when you send a screenshot of your review to support@soldwithvideo.com my team will share our exclusive bonus episode with you! Thank you for your support of this show!   [FREE 3-Day LIVE Experience: Master Your Messaging] Learn the invisible elements that allow you to communicate on such a deep level that it automatically pulls in your ideal audience and creates demand without having to create a ton of "How To" content. Register here - https://brandonlucero.com/mym    Connect with me on Instagram @iamBrandonLucero and let me know what you think of the episode!

In this episode, I share 4 quick and easy tips for successful Facebook and Instagram Ads. These 4 tips are super powerful and very few advertisers actual take advantage of them, so make sure you aren't missing out because these can be game changers for your business. Website: https://philgrahamdigital.com

Checklisten Bundle sichern: http://checklisten.website/ Heute geht es im Verkaufspsychologie Montagstalk um ein sehr emotionales Thema: Unpassende Kunden, die dir viel Stress und Leid bringen werden. Im schlimmsten Fall sprengen sie dein Business. ABER: Du kannst sie auch persönlich transformieren. So mancher Planungs Peter wurde schon zum Umsetzungs Ulf. So manche Billig Beate wurde schon zur Investitions Inga. In der Podcastfolge geht es um die verschiedenen Typen. Wie du sie erkennst und wie du mit denen umgehst. Anders als meine Kollegen, lege ich als Psychologe keine Menschen auf die Couch. Sondern seit über 10 Jahren Webseiten, ADs, E-Mails und alles, was online wirkt. Mit einem Ziel: Mehr passende (!) Kunden vom Angebot zu begeistern.

When a young mans deceased body is found on the roof top of a parking garage below the Omni Royal Hotel bar, police assume this was an unfortunate case of a death by suicide. However, a note found in the deceased mans pocket would quickly remind the people of New Orleans that truth is stranger- and much more horrifying- than fiction. Join Matt, Jules, Lisa, and our very special guest Maddie, a tour guide with NOLAs famed Ghost Adventure Tours, as she leads us around the French Quarter and into the troubled minds and relationship of ‘Hurricane- Katrina-hold-outs' Zack Bowen and Addie Hall.  To book a tour with Maddie T, please follow the link below, call New Orleans Ghost Adventures Tours and request to have her as your guide, or contact her by sending her a direct message to her instagram account @maddietemps  https://www.neworleansghostadventurestour.com Special thanks to the producers of todays show, your support means the world! : Michael and Carolyn Y. Matt M.  *Please note all opinions in the show are our own and solely in regards to the specific case we are discussing in this episode* We made a one stop shop for all the Eye for an Eye links our listeners might want to check out whether its where to listen, our merch shop, all of our socials, our email, or ways to support the show, we'd love for you to visit the link below!  https://msha.ke/eyeforeyepod/ Tired of Ads? Want to support our show? Please consider supporting Eye for an Eye with as little as $1 a month via patreon.com/eyeforeyepod Enjoy today's show? Don't forget to rate (those 5 stars are waiting to be clicked), review, subscribe and tell your friends!  Want in on the discussion?Join us on our Facebook page or group, Instagram @eyeforeyepod, twitter @eyeforeyepod or shoot us an email at eyeforeyepod@gmail.com and let us know your thoughts- does the punishment fit the crime? __ Cover Art Created by: Rachel Gregorino, dollbambino@gmail.com Music: GarageBand Mix made by Lisa  __ Learn more about your ad choices. Visit podcastchoices.com/adchoices

This week in Sea of Thieves we are diving into all of the information about what to expect this week with the Adventure, Twitch Drops, new merch, and spending time talking about who the Sovereigns are and what their intent is.   Links: https://twitter.com/SeaOfThieves/status/1555630729241006085/photo/1 https://pbs.twimg.com/media/FZa15vjX0AMj4ID?format=jpg&name=4096x4096 https://www.seaofthieves.com/community/forums/topic/150880/an-update-on-captaincy-and-milestones https://www.raregames.store/all-products https://twitter.com/SeaOfThieves/status/1558096453897265155 https://www.youtube.com/watch?v=uOr_kMTp7wU https://www.youtube.com/watch?v=hQqrcR2hpoU New Podcast: https://twitter.com/TheXboxWrapUp Rated M Sponsors: LootCrate = 15% off most crates or crate subscriptions. Use the link and code ROBOTSRADIO. https://www.anrdoezrs.net/click-100173810-13902093?sid=keelhaul Audiobooks.com - Get 3 audiobooks FREE. This includes 2 VIP books. https://www.jdoqocy.com/click-100173810-11099382?sid=keel (Ads are going through a rework right now as I work with the network on some new possibilities) Contact Info: Merch: https://teespring.com/stores/keelhauled-podcast Email: Captlogun@gmail.com Twitter: https://twitter.com/capt_logun Twitch: https://www.twitch.tv/capt_logun Gamertag: CaptainLogun Keelhauled Podcast Discord: https://discord.gg/5VRabwR Keelhauled on iTunes: https://itunes.apple.com/us/podcast/keelhauled-a-sea-of-thieves-podcast/id1351615675?mt=2 Keelhauled on Youtube: https://www.youtube.com/user/CaptLogun Keelhauled on Spotify: https://open.spotify.com/show/2BrEqA6prz6t31wlFgaWaS

Wo fängt man an, wo hört man auf? Was ist wichtig beim Manifestieren? Welche Fallen gibt es und wie schaltet man das Plappern in seinem Kopf aus, wenn es einem immer wieder Blödsinn einredet? Ich gebe dir heute die wichtigsten Schritte an die Hand und lade dich herzlich ein, dich auf die Warteliste zum Online Kurs zu setzen. Den Link findest du hier: https://achduscheisseichbingluecklich.de/online-kurs/ Mein Buch kannst du direkt hier bestellen: https://amzn.to/3RPNBxM Du willst immer und überall ADS und meine saftigen Ansagen in deiner Hosentasche? Komm in unsere kostenlose Telegram Gruppe ........................................................................................ Gönn dir und deinen Ohren einen O(h)rgasmus.  Jeden Samstag eine neue Folge ACH DU SCHEISSE (aka ADS) Stay connected:  Instagram: jessica.goschala Web: jessicagoschala.com Web: achduscheisseichbingluecklich.de

Adam and Dr. Drew open the show discussing 60 second life in review videos of older actors and what they accomplished in their careers. They also discuss vaudeville and Pagliacci leading to a conversation about music pitting Smokey Robinson's 'Tears of a Clown' against Prince's 'Erotic City' with a very animated Adam giving his thoughts. Drew later circles back to his studies of performers and points out his astonishment that many, if not most of those who succeeded came from affluent backgrounds. They also discuss how that phenomenon translates to very little today with the notable exception of Formula 1 racing. The discussion of racing leads Adam to harken back to his childhood and experiences of going to Malibu Grand Prix with friend's fathers. Please Support Our Sponsors: Con-Cret.com/Podcast GetRoman.com/ADS Babbel.com/ADS

In this episode Scott discusses: The market indexes were fairly flat yesterday. Futures point up this AM. Treasury yields are pointing slightly down. Oil is at $94. Bitcoin is at $24,000. Disney earnings have a path to profitability due to Ads. China’s bursting housing bubble compounds its economic woes.

This week on Fresh Hop Cinema; Beer 1: "New New Mirage Mirage" from The Veil Brewing Co (Richmond, VA). Style: NE IPA. ABV: 6% Ratings: Jonny - 7.7, Max - 5. Film: "Bullet Train" directed by David Leitch. Ratings: Jonny - 6.5, Max - 6. Beer 2: "Broz Night Out" from The Veil Brewing Co (Richmond, VA). Style: Double NE IPA ABV: 9% Ratings: Jonny - 9.3, Max - 9. Inside Hot & Bothered: - Max - Waterslide and Cassie/Bennett Shout Out - Jonny - Review "Prey" (2022) ------ Episode Timeline: 0:00 - Intro, Ads, & Shoutouts / / 5:55 - "New New Mirage Mirage" / / 18:37 - "Bulle Train" (No Spoilers) / / 32:43 - "Bullet Train" (DANGER ZONE) / / 44:06 - "Broz Night Out" / / 56:08 - Hot & Bothered Please leave us a rating and/or review on Apple Podcasts, or wherever you get your podcasts! Got a few bucks to spare? Support us on Patreon for as little as a dollar per week at www.patreon.com/freshhopcinema

In this episode Scott discusses: The market indexes were fairly flat yesterday. Futures point up this AM. Treasury yields are pointing slightly down. Oil is at $94. Bitcoin is at $24,000. Disney earnings have a path to profitability due to Ads. China’s bursting housing bubble compounds its economic woes.

In this episode Scott discusses: The market indexes were fairly flat yesterday. Futures point up this AM. Treasury yields are pointing slightly down. Oil is at $94. Bitcoin is at $24,000. Disney earnings have a path to profitability due to Ads. China’s bursting housing bubble compounds its economic woes.

In this episode Scott discusses: The market indexes were fairly flat yesterday. Futures point up this AM. Treasury yields are pointing slightly down. Oil is at $94. Bitcoin is at $24,000. Disney earnings have a path to profitability due to Ads. China’s bursting housing bubble compounds its economic woes.

Hey BTP listeners! Claudia here, Lemonpie's Content Marketing Manager.I hope you enjoyed season 2 of Brands that Podcast and all the incredible guests we had on the show. We are officially wrapped with this season but will be back for more in the future.In the meantime, make sure you follow us @LemonpieFM on LinkedIn, Twitter, and Instagram. And if you're interested in reaching your audience on podcasts they love, be sure to check out www.lemonpie.fm.

Welcome BACK! NEW ARTWORK YAY! MERCH COMING YAY! Presented by Inside The Rink! Roscoe / Suthy / Darty / Biehner - Who's in and who's out in Blue&White - PATRICK KANE? WHY? - The Bruins get the band back together... - Ads on jerseys yay... - Reverse Retro 2.0 - Today in Hockey History Remember to follow us on Twitter & IG @LeafsLateNight Head to www.insidetherink.com for coverage of ALL 32 teams & more!

Topics:   (5:14) - Matt & Ben's friendship origin   (8:42) - Starting Texts From Last Night   (18:17) - Matt's early career with Google, Coachella & Lafayette American   (43:33) - Mille Mitten   (58:34) - Tik Tok, Ads and Algorithms   (1:06:55) - Elon Musk & Twitter   (1:15:38) - Fixing Movie Theaters & car charging infrastructure   (1:38:07) - Fixing conferences   (1:50:50) - Exercise: Rebranding the podcast   Links:   Texts from Last Night   Lafayette American   TickPick   Mille Mitten   Mil-Spec Automotive   Alamo Drafthouse   To support this costs of producing this podcast:  >> Buy a copy of the Navalmanak: www.navalmanack.com/  >> Sign up for my online course and community about building your Personal Leverage: https://www.ejorgenson.com/leverage  >> Invest in early-stage companies alongside Eric and his partners at Rolling Fun: https://angel.co/v/back/rolling-fun >> Join the free weekly email list at ejorgenson.com/newsletter >> Text the podcast to a friend >> Give the podcast a positive review to help us reach new listeners  >> Name-your-price subscription monthly, annual, or one-time: https://app.omella.com/o/9Bufa  >> Follow me on Twitter: @ericjorgenson >> Get in touch about sponsoring this podcast by replying to an email or DMing me on Twitter.

In this episode, I share some common reasons why your Facebook and Instagram Ads might not be working and how to fix them. Website: https://philgrahamdigital.com

Start your day a positive way with this Morning Gratitude Meditation. Take just 7 minutes to focus on the things you are grateful for while enjoying morning song birds and uplifting background music by Christopher Lloyd Clarke.Skip the Ads and support our podcast by subscribing to our premium channel. Visit www.TracksToRelax.com for details.Background music provided under license by www.EnlightenedAudio.com See acast.com/privacy for privacy and opt-out information.

Backlinks and schema and alt tags oh my! Do you know what things on your site are impacting your ranking on search engines? Do you know what things you can fix yourself? What things you should hire out? Did you know some of the most dramatic things you can do to rank better have nothing to do with having more people talking about your site? Brandon Leibowitz joins the conversation to help you make sense of all the tech talk.

In this week's episode, I wanted to get into the patch notes for Season 7's Captain's of Adventure. I go into details about Captaincy and understanding the differences between a Ship's Log and the Captain's Logbook. I cover what you can change on your ship and how to unlock those new cosmetics. I'm planning to spend more time on the notes next episode since so much of this episode is covering the main update to ships and how I feel about them at the moment.   Links: https://www.youtube.com/watch?v=ZDgCO5-sDg4 https://www.seaofthieves.com/release-notes/2.6.0#gameplay-improvements-text-item-1 New Podcast:  https://twitter.com/TheXboxWrapUp Rated M Support:  www.patreon.com/keelhauledpodcast Sponsors: LootCrate = 15% off most crates or crate subscriptions. Use the link and code ROBOTSRADIO. https://www.anrdoezrs.net/click-100173810-13902093?sid=keelhaul Audiobooks.com - Get 3 audiobooks FREE. This includes 2 VIP books. https://www.jdoqocy.com/click-100173810-11099382?sid=keel (Ads are going through a rework right now as I work with the network on some new possibilities) Contact Info: Merch: https://teespring.com/stores/keelhauled-podcast Email: Captlogun@gmail.com Twitter: https://twitter.com/capt_logun Twitch: https://www.twitch.tv/capt_logun Gamertag: CaptainLogun Keelhauled Podcast Discord: https://discord.gg/5VRabwR Keelhauled on iTunes: https://itunes.apple.com/us/podcast/keelhauled-a-sea-of-thieves-podcast/id1351615675?mt=2 Keelhauled on Youtube: https://www.youtube.com/user/CaptLogun Keelhauled on Spotify: https://open.spotify.com/show/2BrEqA6prz6t31wlFgaWaS

Checklisten Bundle sichern: http://checklisten.website/ "Mehr Umsatz da, mehr Mitarbeiter dort..." - Das Internet ist im B2B und B2C voller 0815 Botschaften. In der Masse der Botschaften auf Social Media, gehen Unternehmen schnell unter. Viele Botschaften funktionieren nur kurz und müssen immer wieder angepasst werden. In der Podcastfolge sprechen René und Matthias über Evergreen Botschaften. Botschaften, die über Jahre funktionieren. Fünf Kernelemente sollten die Botschaften besitzen. Anders als meine Kollegen, lege ich als Psychologe keine Menschen auf die Couch. Sondern seit über 10 Jahren Webseiten, ADs, E-Mails und alles, was online wirkt. Mit einem Ziel: Mehr passende (!) Kunden vom Angebot zu begeistern.

In this episode... Wax and Ads talk tattoos and Beyonce. RELEVANT LINKS: YouGov: Should visible tattoos be allowed in the workplace? Rolling Stone: Beyoncé Removes ‘Milkshake' From ‘Energy' After Kelis Called Her Out for ‘Theft' EPISODE 90 PLAYLIST: ADS: Kelis - Lil Star WAX: Zero 7 - Destiny PROD. KEITH: Young Money - Steady Mobbin Find the full playlist and more shows at thejujus.moe. Support Us on Ko-fi. Intro/Outro: Song title: In Circles Artists: Tennyson Courtesy of Riot Games

Derek Caveney is a senior executive engineer in the Integrated Vehicle Systems (IVS) division at Toyota Motor North America (TMNA) R&D in Ann Arbor, Michigan Key topics in this conversation include: The differences between ADAS and ADS systems optimized for convenience vs. optimized for safety How to develop ADAS and ADS systems with safety as the priority Toyota's Teammate system The possibility to customize ADAS and ADS systems for specific drivers How ADAS and ADS systems can improve fuel economy and sustainability Links: Show notes: http://brandonbartneck.com/futureofmobility/DerekCaveney Toyota IVS Page: Integrated Vehicle Systems (IVS) - AMRD (toyota.com) Toyota AMRD Site: AMRD Home - AMRD (toyota.com) Derek's Bio Derek Caveney is a senior executive engineer in the Integrated Vehicle Systems (IVS) division at Toyota Motor North America (TMNA) R&D in Ann Arbor, Michigan, where he supports the global development of automated and connected driving technologies for safety, comfort and fuel-efficiency applications. He joined Toyota in 2005 as a senior research scientist. Caveney has been a member of the Society of Automotive Engineering since 2007 and represents Toyota at the Automated Vehicle Safety Consortium under SAE-ITC. In 2020, Michigan Gov. Gretchen Whitmer appointed him to serve a three-year term on the Council on Future Mobility and Electrification. He received a Bachelor of Science in Engineering in Applied Mathematics from Queen's University, Kingston, in Canada, in 1999 and a Master of Science and Doctor of Philosophy in Mechanical Engineering from the University of California, Berkeley, in 2001 and 2004, respectively. About Toyota Toyota (NYSE:TM) has been a part of the cultural fabric in the U.S. for more than 60 years, and is committed to advancing sustainable, next-generation mobility through our Toyota and Lexus brands, plus our nearly 1,500 dealerships. Toyota directly employs more than 39,000 people in the U.S. who have contributed to the design, engineering, and assembly of nearly 32 million cars and trucks at our nine manufacturing plants. By 2025, Toyota's 10th plant in North Carolina will begin to manufacture automotive batteries for electrified vehicles. With more electrified vehicles on the road than any other automaker, a quarter of the company's 2021 U.S. sales were electrified. For more information about Toyota, visit www.ToyotaNewsroom.com. Future of Mobility: The Future of Mobility podcast is focused on the development and implementation of safe, sustainable, effective, and accessible mobility solutions, with a spotlight on the people and technology advancing these fields. linkedin.com/in/brandonbartneck/ brandonbartneck.com/futureofmobility/ Edison Manufacturing: At Edison Manufacturing, our specialty is building and assembling highly complex mobility products in annual quantities of ten to tens of thousands utilizing an agile, robust, and capital-light approach.

This week on Fresh Hop Cinema; Beer 1: "Alemerica the Beautiful" from Hop Butcher for the World (Darien, IL). Style: Pale Ale. ABV: 6% Ratings: Jonny - 6.8, Max - 6. Film: "Vengeance" directed by BJ Novak. Ratings: Jonny - 8.2, Max - 5. Beer 2: "The Jewels" from Hop Butcher for the World (Darien, IL). Style: Double IPA ABV: 7.5% Ratings: Jonny - 3.7, Max - 9. Inside Hot & Bothered: - Max - "The Rehearsal" (HBO Max) // Sparklegasm 2022 - Jonny - Bryan McCallister S/O // Sparklegasm 2022 ------ Episode Timeline: 0:00 - Intro, Ads, & Shoutouts / / 4:16 - "Alemerica the Beautiful" / / 16:52 - "Vengeance" (No Spoilers) / / 30:41 - "Vengeance" (DANGER ZONE) / / 45:08 - "The Jewels" / / 57:44 - Hot & Bothered Please leave us a rating and/or review on Apple Podcasts, or wherever you get your podcasts! Got a few bucks to spare? Support us on Patreon for as little as a dollar per week at www.patreon.com/freshhopcinema

On this episode of the NerdBrand Podcast we're discussing how you get to step one in branding. Business owners are busy and consumed by to-do lists that have lists. Step one is lost all the time in the excitement of the pitch or sale.Examples: I need a website, can you help?Do you do SEO?Can you make an ad?Can you make waffles? YES, and they are amazing waffles. But tell us, why you think you need that one thing?What does that mean to you?For sales people, they stick close to the initial needs so their deal doesn't stall. They're not ignoring the fact you were interested in that thing. But shiny objects early in your brand's development can be dangerous.Just get me to step one! As a business owner, I need steps to start my journey towards change or success. It's great that the problem can be observed at a distance, but what is the first step to fix it?  Step one is... find out at https://nerdbrandagency.com/

Chris Evans, Co-Founder of Traffic and Funnels, joins Landon to talk about the constraints of entrepreneurship, marketing tactics, and balancing life, business, and faith. Chris has been called the "Don Draper" of modern advertising for managing and advising collective 7-figures per month in paid traffic spend. Outside of Traffic and Funnels, Chris is an entrepreneur, real estate investor, author of "The Intelligent Advertiser," CEO of Wealth Cap Holdings, and Co-Founder of three international companies. Enjoy the show, and keep striking!   Watch Episode On Youtube: https://youtu.be/VT7q10uvzCk Episode Resources: Website: https://trafficandfunnels.com/ Book: The Intelligent Advertiser Instagram:  Facebook:  LinkedIn: https://www.linkedin.com/company/traffic-and-funnels/ This show is produced by Grindstone. Interested in starting a podcast? Visit grindstoneagency.com/podcasting to learn more. ___ Connect with Spark To Fire | Facebook | Instagram | LinkedIn | TikTok | YouTube ___ This show is produced by Grindstone. Interested in starting a podcast? Visit grindstoneagency.com/podcasting to learn more.  

Drain tile systems have come a long way in the last 20 years. What started as a functional way to drain water off a field has now become a a complete water management system that delivers precision control of the water table in their field. Damian talks with Darla Huff from ADS and Chad Henderson about the high-tech drain tile system he installed this spring.

Digital Ad Market Update: 7/30 - 8/4 2022Joe, Kiersten, Jared, and Producer Alex are in the studio to break down the latest marketing, tech, and culture news. Hear it all in 37 minutes or less.Top Stories:Facebook Q2 revenues fell short from last year. What's the cause? Let's get into it.BeReal is a new social media combatting inauthenticity. How will advertising come into play? Tune in.Batgirl movie is seemingly canceled after spending millions.Kalshi is a betting platform for all kinds of random events - proving that betting is not going anywhere anytime soon, and we all may be gambling addicts in the next couple of years.Articles Mentioned:BeReal Not Fake: https://bit.ly/3oSOJTXWB Nixes Batgirl: https://bit.ly/3oTBxhEKalshi Platform: https://kalshi.com/events

Insights on Driving SQLs via LinkedIn Ads:1. Use benchmarks to identify competitive advantages.Look for instances where SQL rate (lead to meeting ratio) is 2-3x higher than average, and come up with a hypothesis as to what caused that growth.Then, see if you can duplicate it in another campaign.Once Remotion finds meaningful variance, they determine if the higher performance was owing to factors that can be duplicated.If so, they'll increase the budget and spin off a new campaign where they lean into the things that made the former campaign perform so well.2. Get qualitative insights into ad performance.His team uses common sense, and deep familiarity with their clients to create a hypothesis of why a campaign saw meaningful change in performance.By talking with clients, they're able to learn what's happening that might be affecting performance.For example, after talking with the client they learn that John – the company's best SDR – is on vacation.This is the cause of lower results down-funnel.And since they have access to their client's CRMs accounts, they're able to be proactive in looking at any other factors that impact ad results that they might not have seen by staring at performance numbers in the Ad platform.3. Remain “strategy agnostic” until you find what works for you.Gabriel has seen a lot of commonly accepted truisms fall on their face when applied to Clients in different countries or industries.4. Look at performance often enough to derive insights, but avoid knee-jerk decisions.Remotion gives each client gets their own real-time dashboard which shows: CPL Last 7-day CPL Trend over last 30 days Comparison to previous 30 days … and more.They know what a client's current CPL is every day.But for metrics further down the funnel, they evaluate them monthly. This helps them make more informed decisions based on proven trends, and avoid knee-jerk reactions to a bad (or good) week.5. Determine your campaign goals early.Most companies run 2 types of campaigns:Direct response = promote your product, get someone to talk to youContent = promote your POV & provide valueEach generates different outcomes, so choose the one that best serves your goals. If you aren't sure which type of campaign you want to run, Gabriel advises running both, then determining the CPL. Benchmark your performance to know if one is higher than the industry average. If it is, use that one.6. What companies get wrong about LinkedIn ads: Under-investing Being inconsistent Being unclear about their goal Not having messaging honed in Having an inactive audience on LinkedIn Not being ready (too early, no product-market fit) 7. Testing messaging through LinkedIn ads can be costly.You need a lot of data to see how it impacts SQO rate.For example, you want to run 2 tests: so you need 50 leads on each (100 total, to have enough meaningful data) > and your CPL is $100.That means 1 test costs 10k. This can be great if you have a 100k budget. But if your budget is 15k/mo, then it means you spent almost an entire month testing 1 message variant.If that's worth it, that's great. But Remotion finds that often, it's not significant enough to justify the investment.

Korea24 – 2022.08.03. (Wednesday) News Briefing: South Korea’s presidential office has called for peace and stability through dialogue and cooperation in relation to the U.S. House Speaker Nancy Pelosi’s controversial visit to Taiwan. (Eunice Kim) In-Depth News Analysis: Following on from South Korea’s successful launch of its first homegrown space rocket, Nuri, in June, the nation’s first-ever lunar orbiter, named Danuri, is set to be launched into space on Thursday, aboard a SpaceX Falcon 9 rocket from the Cape Canaveral Space Force Station in Florida, US at 7:08PM local time. To learn more about the significance of this launch and Danuri’s mission, Professor Ahn Jae-myung from the Department of Aerospace Engineering at the Korea Advanced Institute of Science and Technology (KAIST) joins us on the line. Korea Trending with Walter Lee: 1. Ads offering services to confirm whether an individual visited businesses providing sexual services have resurfaced after four years. ("남친·남편 유흥업소 출입 확인해준다"…'유흥탐정' 다시 성행) 2. A sinkhole has partially destroyed a convenience store in Yangyang County, Gangwon Province. (양양 낙산해수욕장 인근 싱크홀…편의점 붕괴) 3. Former President Moon Jae-in and his wife Kim Jung-sook were spotted vacationing at a beach in Jeju. (휴가 중 문 전 대통령, 제주도 해수욕장 포착) Korea Book Club: Literary critic Barry Welsh brings us the highly-anticipated translation of “Korean Teachers” by Seo Su-jin (translated by Lizzie Buehler). The Hankyoreh Literature Prize winning novel follows the trials and tribulations of four Korean language teachers as they deal with their workplace and societal pressures. Morning Edition Preview with Richard Larkin: - In tomorrow’s Korea Herald, Song Seung-hyun reports that Oscar-winning director Bong Joon-ho has started shooting his latest film in the UK. - Tomorrow’s Korea Times features an article by Lee Gyu-lee on novels related to popular films and TV shows, as well as screenplays, are seeing a surge in sales.

Next in Marketing spoke with Brad Feinberg, NA VP of Media and Consumer Engagement at Molson Coors about how the beverage giant is grappling with trying to reach younger (21+) drinkers who are turning away from not just traditional TV but even live sports. Feinberg urged the biggest players in TV to make it easier to reach more targeting audiences across streaming platforms by working together- rather than leaning on proprietary data solutions. Guest: Brad FeinbergHost: Mike Shields

Ads can be one of the most powerful tools for your business, when done the right way. But how do you know they're actually working? Whether you're working with an agency or doing them yourself, it's important to understand all the different dynamics of ads in your business. In today's episode, I will talk about specific numbers to look for while running ads and what to do with those numbers. I'm also going to talk about purchase cycles, what they are, and how to calculate them to have successful launches. Finally, I will discuss the importance of using all this data to see if running ads is a good investment for your business. Stay tuned!Here's a closer look at what I discuss in this episode: What numbers you need to know and what to do with themWhat you need to do for each metric that's lowUnderstanding and calculating your purchase cycleThe importance of using data when investing in adsResources: Apply to work with us! Free Ads Mini-Course Free Live Launch Ads Return CalculatorInstagramWebsite

In this episode, I share 3 of the Facebook and Instagram Ad targeting audiences that have been working really well. Don't miss out on testing Ads to these 3 prime audiences! Website: https://philgrahamdigital.com

This week you'll hear about why split testing is a poor man's message testing, and how you can use message testing to build passionate fans of your brand, like it has for Owlet, Freshly Picked, and more. This info is coming straight from our Chief Strategist at Harmon Brothers Consulting. You can find links to reach the Harmon Brothers below. Get in touch with us if you want more tips on turning your ad spend around. If Harmon Brothers grabbed your interest, make sure to check out our website at harmonbrothers.comDon't forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We'll see you on the next one.Harmon Brothers: https://harmonbrothers.com/home (Website)https://www.instagram.com/harmon.brothers/?hl=en (Instagram) https://www.tiktok.com/tag/harmonbrothers?lang=en (Tik Tok)

Look at your partner. Look at your ex partners. Really look at them. Do you think they could ever physically hurt you? According to a 2015 study conducted by the FBI, 3 female victims are killed by an intimate partner on average per day in the United States. The report indicates the assailants were not just husbands or boyfriends, but also ex-spouses and former boyfriends. Join Jules, Matt, and Lisa as we go over the horrific case of Laura Ackerson and discuss how evil really lives closer than we all think... Special thanks to the producers of todays show, your support means the world! : Michael and Carolyn Y. Matt M.  *Please note all opinions in the show are our own and solely in regards to the specific case we are discussing in this episode* We made a one stop shop for all the Eye for an Eye links our listeners might want to check out whether its where to listen, our merch shop, all of our socials, our email, or ways to support the show, we'd love for you to visit the link below!  https://msha.ke/eyeforeyepod/ Tired of Ads? Want to support our show? Please consider supporting Eye for an Eye with as little as $1 a month via patreon.com/eyeforeyepod Enjoy today's show? Don't forget to rate (those 5 stars are waiting to be clicked), review, subscribe and tell your friends!  Want in on the discussion?Join us on our Facebook page or group, Instagram @eyeforeyepod, twitter @eyeforeyepod or shoot us an email at eyeforeyepod@gmail.com and let us know your thoughts- does the punishment fit the crime? __ Cover Art Created by: Rachel Gregorino, dollbambino@gmail.com Music: GarageBand Mix made by Lisa  __ Sources: https://thecinemaholic.com/laura-ackerson-murder-where-are-amanda-and-grant-hayes-now/ https://www.chillingcrimes.com/blogs/news/laura-ackerson https://www.oxygen.com/crime-time/amanda-hayes-gets-extra-jail-time-trying-to-feed-laura-ackerson-body-to-alligators https://people.com/crime/woman-tried-feed-remains-husband-ex-alligators/ https://abc11.com/laura-ackerson-murder-hayes-divorce/275067/ Learn more about your ad choices. Visit podcastchoices.com/adchoices

What you'll learn in this episode: Why all successful business owners use a combination of thought and action The difference between Google Ads, Google My Business, and organic SEO Why all roads lead to Google My Business, and why law firms should be investing in it How SEO has changed over the last decade, and how it will likely change over the next five years Why online reviews are crucial for ranking on Google, and how to get more of them About Ronnie Deaver Ronnie Deaver is the founder of NoBull Marketing, a lead generation firm for lawyers. Specializing in Google Ads and Google My Business, NoBull is know for its “No B.S. Guarantee” and fluff-free services. Before founding NoBull, Ronnie was Director of Operations and Director of Web Development & SEO at SMB Team, a legal marketing and coaching firm.  Additional Resources NoBull Marketing Website Ronnie Deaver LinkedIn No Bull Marketing Facebook Transcript: SEO has changed dramatically over the last five years, but one thing remains the same: keep Google happy, and Google will reward your firm with higher rankings. Ronnie Deaver, CEO of NoBull Marketing, has figured out exactly how to do that for his legal clients. He joined the Law Firm Marketing Catalyst Podcast to talk about why Google My Business is so important for law firms; how to get more valuable online reviews; and why your website still matters—but not for the reasons you might think. Read the episode transcript here.    Sharon: Welcome to the Law Firm Marketing Catalyst Podcast. Today my guest is Ronnie Deaver, who is CEO of NoBull Marketing. NoBull Marketing is a lawyer-exclusive marketing firm. In this session, we're going to be touching on three areas: search engine optimization or SEO, Google My Business and Google Ads. They all play a role in generating leads for your firm. They can also make your head spin, as they have mine, but Ronnie's going to lay it out for us clearly. Ronnie, welcome to the program.   Ronnie: Thank you. I'm so excited to be here.   Sharon: So glad to have you. First of all, tell us about your career path, how you got here.   Ronnie: My career path probably started around 10 years ago, and it was a very unexpected way to get into marketing as a whole. I moved to Boston, and for anyone who wonders why, it's a very stereotypical story: I chased a woman. The woman did not work out, but the city did. While I was there, I was very broke. I went on Craigslist—this is one of my favorite stories—and found a guy who was like, “Hey, I need help with my website.” I met with him at a McDonald's, and the first thing he said to me was, “Hey man, I want a website, but what I really want is to show up number one on Google.” In my head, I was like, “I don't know how to make that happen, but if you pay me this much per month, I'll make it happen for you.” So, I got my first recurring client. Fortunately I succeeded, and the rest is history from there.   As it relates to lawyers, I got involved with lawyers three or so years ago. From then on, I've been sold that they're the people I want to work with. As far as I'm concerned, it's almost like a spiritual calling. I have so much respect for lawyers because they literally raise their hands and say, “Yes, I'm willing to get involved with people at the worst times of their lives.” They're crazy. That's insane to be like, “People going through the most emotional problems of their lives, when they're at their worst and their lowest, I'm going to help those people.” I'm like, “Wow! I want to help those people help other people.” I've been working with lawyers ever since.   Sharon: Why are they at the lowest? Because they're lawyers, because they went to law school?   Ronnie: No, they're helping people who are at their lowest.   Sharon: I see. I get it.   Ronnie: If you're getting a divorce, you're pretty emotionally stressed.  If you're going through a criminal case, you're usually not your happiest person at that time. What I respect about lawyers is they put a lot of training and time and willingness into helping people who are not coming to them when they're super chippy and cheery and excited. They're usually unhappy; they're usually trying to solve a big problem; they need help; they can be emotionally touchy. It's not easy to be a lawyer. You're dealing with people at the worst, but these lawyers are volunteering to do that. It's a cool career. While I couldn't be a lawyer—I wasn't destined for that—I want to help those lawyers build better lives and build better businesses for themselves so they can help more people.   Sharon: That must keep you very busy. You answered my question. I was going to ask if you had thought about law school yourself.   Ronnie: I did, but I'm one of those guys that's more of intense action than intense thought. I thought about it, and I was like, “Man, this is not my destination.” I'm a very clearcut, no B.S. guy, and the law is a little—there's a lot of negotiation. There's no clearcut “This is right. This is wrong.” It's not that simple, and I'm a simple guy in that sense. I'm like, “This is how we do it. This is what's going to work. I've tested it and I'll evolve that over time.” I'm not destined for that high level of nuance and thought that lawyers need. I thought about it, but it's not me as a person.   Sharon: That's interesting. I'll have to think about it. I like the idea about intense action. You're a person of intense action and not intense thought, and lawyers are so thoughtful and think everything through. What keeps you attracted, then? Why, after years now, have you continued to work with lawyers?   Ronnie: The biggest thing is because they're so intensely thoughtful, they're also willing to recognize that intense thought doesn't make a business. That's the cool thing about business; it inherently is this weird balance of both. You have to have to incredibly good thinking. You have to think and know what you're doing and why you're doing it, but you can't think your way to success. You also have to take a lot of action, action that you don't know if it's going to be profitable; action you don't know if it's going to work; action even when it's hard; action when you're having a bad day. It's a combination of both.    What I love about lawyers is that oftentimes they're very driven people if they went through law school. They're like, “Hey, I know I have this weakness. I know I can think well, but I don't know what I need to do to act.” They're very willing, if given appropriate guidance and coaching, to take real, major action and have success. When I work with a lawyer, I'm usually quite confident. In almost every circumstance, I can work with that lawyer and they're like, “Yes, I want to make this business work,” and I'm like, “Great. Do this, this and that. This is what we found works. If we follow these steps, we're going to make you money.” They're like, “Great, I will follow the steps,” and they do it and they execute.    If I work with a restaurant and I work with somebody who's not quite as driven as a lawyer, you can end up with a lot less successful story. The success stories I get with lawyers are incredible. I've got one woman right now, and when I met her, she was basically facing bankruptcy. Now she's growing so fast and hiring because she can barely keep up with the caseload. They're struggling to follow up with their leads. That delta, that change, is so common in the lawyer space because once given direction, they run with it because they're so driven. I love it, and I have so much energy for it.   Sharon: That's great. I'd like to know some of the lawyers you know. Don't you find resistance sometimes? Resistance like, “I know. You don't know. I'm a lawyer. I know how to do that.” Not to knock anybody, but it's like, “I know how to do whatever needs to be done, whether it's marketing or whatever.” Do you find that?   Ronnie: I think that's broadly true for most marketers in working with lawyers. I have a unique experience with lawyers as an individual because of the way I come off and the way I speak to people. The way I think and talk and approach people is very forward. It's no B.S. It's like, “Hey, this is what I think. This is why. This is going to be the outcome if you do this and the outcome if you don't.” I'm very honest and transparent.    Maybe you have seen my guarantee—I won't go into it right now—but if I don't think I can make you money, I'm not going to charge you, basically. If I don't think I can succeed for you, I'm going to tell you I can't, and I won't take you on as a client. I make it very clear to people that I'm not trying to sell you anything. Either you want the thing I do and I can make you money, or you don't want the thing I can do or I can't make you money, and we shouldn't work together. When I come to people with that approach and I'm that transparent, that no-B.S., and I have that wiliness to not take your money, and I'm not trying to scam you or sell to you regardless of your benefit, people will come to trust me a lot quicker. They're going to say, “This guy actually has integrity.”    Character and integrity building is something I care a lot about. Because I approach my business and every person I speak with like that, I usually get very little resistance, because at that point, they're like, “Hey, I actually trust this guy.” That resistance is usually coming from fundamentally they don't trust the person they're talking to. That's not usually an experience I have, because I will willingly stop working with somebody when I'm like, “I think you should focus on a different investment, because I don't think you're getting the ROI from me for whatever circumstances. I think you should go to do this.” I do that even to my own detriment, because my fundamental goal is that I want lawyers to build better businesses. Sometimes that includes me and sometimes that doesn't. I'm willing to say that regardless.   Sharon: I can see how that can engender trust and less resistance. You're in area we've worked in, but not so much as a hands-on area. It's something that really needs to be straightened out. SEO has come a long way since the first websites and I could tell people, “Do it yourself.” That can't be done anymore. What's the difference between SEO, search engine optimization, Google My Business and Google Ads? Can you explain that all?   Ronnie: I find the easiest way to explain it is to envision an actual search. Any lawyer listening, do a search for “divorce lawyer New York City.” I chose New York City because it's going to have tons of searches and a lot of competition. If you do that search, what you'll see immediately at the top is Google Ads. You're going to see the new local service ads. I should say newer; it's been out for years now. That's where you see maybe an image of a lawyer and their reviews. Under that, you'll see text ads. Those are ads that literally just have text on them. Both of these, though, are a form of Google Ads. Google Ads, they're great. A lot of people have had mixed experiences, but the great thing about Google Ads is you can pay to play, and it works if it's done right, if you're doing it with a professional who knows how to fight Google.    Here's the thing: Google Ads is designed to spend your money, not make you money. Think about who's running it. Google wants to make money. They don't really care that much about you. They just want to make money. But when you work with a professional whose goal is to make you money, like me, my goal is to say, “Hey, Google, I don't want you to take my money. I want to make sure we're making money.” Anyway, Google Ads can be really profitable if you spend this much to get that much. So, that's Google Ads, and basically it's pay to play. You pay to advertise. You get clicks. Those clicks turn into calls. Those calls turn into cases. You run the numbers. You try to make it profitable. That's Google Ads you see at the very top.    Interestingly enough, as you mentioned, a lot has changed over the last 10, 15 years in the SEO/Google world. What's right below Google Ads now—and this didn't used to be true—is Google My Business, otherwise known as the Map Pack or the Three Pack. There are a lot of different names for it. That's the next thing, where you see names and reviews and a literal map. Back about 10, 15 years ago, you saw organic results first. You would see ads, of course, but then you would see organic results, your typical text search results, and then you would see a map under that. This was a major shift that happened roughly five years ago, where Google My Business was completely allotted to being above organic results.    Nowadays, what I talk to lawyers most about is that Google My Business shows up above all of your organic results. This is where I think you should put your effort into on the organic side. Google My Business is its own standalone profile. It has a lot of ranking factors that are a little bit different than SEO. It's going to have ranking factors based on reviews, how active you are on the profile. Are you making posts? Are you uploading photos? Have you added your services? Have you added your products? Are you doing Q&As? Are you responding to your reviews? There's a lot of grunt work, which we'll talk about later, that goes into Google My Business as a platform for ranking on there.    Quick caveat there: one of the big differences from traditional SEO—when people say, “I want to be ranked one”—is on Google My Business, you can get to rank one, two or three, but you're never going to own that spot 100% of the time. It doesn't happen. Google My Business is always switching them out. There's no owning rank one 100% of the time in your market, especially in a bigger market. So, the name of the game with Google My Business, because it's so dynamic, is not just to rank one. It's the percentage of time that you own rank one, otherwise known as your market share or your share of local voice, which are just different ways of saying how often you show up in the top three. So, just remember that, people. The big thing that's changed from SEO to focusing on Google My Business is instead of owning that rank one spot and owning it permanently for years, you're talking about a percentage of time, literally, in a given day. If a thousand searches are made in one day, you're trying to have maybe 20% of that, not 100% like you would in the old days, which is traditional SEO.   Beneath is, of course—if you search “divorce lawyer New York City,” we saw the ads; we saw Google My Business. Right beneath that is your traditional SEO. I personally don't promote a lot of traditional SEO anymore. The big reason for that is that nowadays there are all these aggregators: Super Lawyers, Lawyers.com, Justia, FindLaw. These guys are spending millions and millions of dollars a year to own these. I've found that even if you could rank here—and you can with sufficient effort, but the value you get out of it, plus the chances of your ranking are so low that it's not worth the ROI. I did the tracking once. The average website tracker converts 3%. You're going to put all this effort in, and you get 300 extra people on your website. That's like 10 calls. 300 people, that could be a big number for a lot of business owners, especially for the level of SEO they can commit to, but it's only 10 calls. Making that profitable is very hard.   Regardless, that's your three fundamental separations between Google Ads that show up at the top, pay to play. Google My Business, which is where I now recommend people put the majority of effort because it's at the top. More importantly, you're not competing with Findlaw, Super Lawyers, Avvo, any of those guys on Google My Business. You're just competing with the local people in your market. It's a much less competitive market while still having all the volume of everyone in your area searching for it. Below that are organic SEO results. That covers the three.    Sharon: Let's say I'm a family lawyer and I've never done any of this. I come to you and say, “I have money to put behind it. Can you get me to the top or near the top?” Is that possible today? Do I have to redo my website with content?   Ronnie: Yes, it's absolutely possible. Here's the thing. SEO and Google My Business, they still have a relationship together. Do you have to do everything as crazy and intense as you used to have to do with SEO? People used to think with SEO, “We have to redo the website, and we've got to make millions of pages of content. We've got to do that,” and it's this whole giant affair. You don't have to do that anymore. However, your website still does affect your Google My Business because it scans your website and uses that for context of what services you offer. If you say you're an estate planning lawyer, for example, Google wants to see that you have pages for probate, pages for estate planning, pages for wills, pages for trusts, because it's going to scan your website and use that as context.    But here's the thing. This is the big changing in mindset. It's not about those pages' rankings. Those pages are never going to rank. I don't give a crud if anyone ever Googles and finds that page. That's not the goal when you're focusing on Google My Business, at least. The goal is that Google scans them to help it understand what your business does, and then it's more likely to rank your Google My Business profile higher on that Map Pack rather than your actual page.    Here's the other reason I love Google My Business. Google My Business only shows up on the searches where people have literally raised their hands and said, “I need a lawyer right now.” It doesn't show up when they're saying, “Should I get a lawyer?” or “Can I avoid getting a lawyer?” or any of these other research terms. It literally only shows up when people say, “Hey, I want to hire a lawyer right now.” So, the leads you get from it, the people who call you, they're usually very close to making a decision. You're putting effort into showing up in front of people right when they need a lawyer, which is why it can have a high conversion rate and why it can be so profitable.   But yes, you can absolutely start ranking. A lot of my clients rank within as little as 90 days. That's possible. The reason it's possible is because if you put the sufficient grunt work into the profile—grunt work being the posts, photos, Q&As, getting reviews—reviews alone are like 35% of the factor. Put that grunt work in, and even a small boost in your ranking on Google My Business can easily turn into an extra 10, 15, 20 calls a month. 10, 15, 20 calls, maybe that's three, four or five consultations. If you close one of those with an average case value of $3,000 to $5,000, you're already starting to get profitable from what you're spending on somebody like me. The ROI to time factor with Google My Business is so much better and so much faster than whatever SEO that was in the past, where it's 12 months or 24 months to float an expense, and maybe $30, 40 grand a year for years. Google My Business doesn't have that factor. You can go a lot faster.   Sharon: You still have to do a lot of SEO behind the scenes. It shows up in a different way. Tell us more about the grunt work. Do you do the reviews? Are you doing the photography? Are you prodding your clients, saying it's time to write an article or whatever?   Ronnie: Yes, so we do as much of the grunt work as we humanly can. This what I talk about the whole time. We're not selling back magic. We're not selling a magic pill that solves all your problems. What we sell is grunt work. We know if we put this work in, it pays. So, we handle all the on-page SEO. We'll go through and optimize your website fully. For anybody who wants to hear these terms, some of these will be a little technical. We're not going too far into them, but metatitles, metadescriptions, local schema, image alt text, image compression, website speedup stuff. All your basics of having a website that makes sense to Google so they know your name, your address, your phone number, what you do, we'll handle all that.    Then on the setup side of Google My Business, there's actually quite a lot. One of the things people don't realize is that five or eight years ago, Google My Business was a set-and-forget thing. You put your name, your info, your category and never thought about it again. Maybe you get a review every now and then. Nowadays, they've turned it into a quasi-social platform. I want to be clear here: it's a terrible social platform. Never think of it as a social platform. But even if you're not going to get views or likes or whatever on it, doing that activity still makes Google happy, which means you're more likely to rank higher. It's about making Google happy, not about getting profile views or image likes. In terms of setup, you can put all that basic information in: your name, address, phone number, description.   Nowadays, they've recently—and I say recently as in the last couple of years—they've added functionality where you can add literally every service you offer. Let me give you an example. When I work with a criminal lawyer, they're not just a criminal lawyer. They do drug crimes; they do manslaughter; they do criminal deportation. They do all these different subcategories. Even below that, a drug crime lawyer is not just a drug crime lawyer. It's also Xanax crime, meth crime, marijuana crime. You can break this down. For our average client, we're adding 50 to 100 individual services, breaking down literally every single thing they do. We're adding 100 words of extra context into the back of the profile, putting every single thing they do. Again, that gives Google more context of who you are and what you do, and it makes it easier for you to rank. The cool thing is when you do rank, if somebody did want a marijuana crime lawyer near me, Google literally would say, “Provides service: marijuana crime lawyer.” You're more likely to get the call because not only did you rank higher, but you showed that you're a specialist in that industry.    You can also do products. Products are basically a visual version of that. You get to do the same thing, but you put photos and you can link to a certain page on the website. It has a little more of a visual component to it, but again, it's another way of telling Google who you are and what you do. We do all of that on the setup side.   Then you have the ongoing side. On the ongoing side, again, we do all this grunt work. We write a blog post every single month. Lesson learned; I now only work with J.D. holders to write blog posts for lawyers. I will never have somebody who has not gone to law school write a post for a lawyer. No lawyer likes that. I've never had a problem with a lawyer now that I only have people who went to law school writing it. I had lots of issues before, but we've done that for years now, no problems. So, we have an actual law student, somebody who went to law school, got their J.D., write the blog posts so the lawyer doesn't have to.    Then we go further than that. We have posts on Google My Business. We'll upload photos. If we have to, we have stock photos; even stock photos are better than no photos. We do send a little automated text asking lawyers, “Hey, send me a photo if you have it. If you have a real one, I'll take it.” I make it as easy as if you just respond to a text, I'll handle uploading the photo. So, we ask for those photos or we post our own.    We're going to be uploading our own questions and answers. People don't realize this, but you can actually ask yourself a question on Google My Business and answer it. You don't have to wait for somebody to ask you a question. That's a whole new functionality. A couple of years ago, Q&As didn't even exist. Now Q&As will do this. Say I have a family lawyer. I'll say, “Hey, what's the process of divorce?” and I'll ask myself that question. Then, J.D. holders will write a 300-word response and post that there. We're adding 10 of those a month; we're adding 3,000+ characters of words to the profile proving to Google that we're an expert and know what we're doing. Again, more and more grunt work, everything you can do.    Finally, on the review side, I can't do it for you fully. People have tried completely outsourcing but your conversion rate will be terrible. If I do it for you completely, I'll get one out of every 10 people to leave a review for you, which is a waste. What I have done—and I've gotten this up to a 40% conversion rate, so four out of 10 will leave of review of you. I set up a very simple flat automation for our clients, where all they have to do is give me a name, a phone number and an email, and we'll automatically send three to six follow-ups by SMS asking them to leave a review. It'll follow up over 10 days. It's that follow-up that makes a big difference, because the first time you ask, they're never going to leave a review. You've got to ask at least two or three more times, and they'll do it on the follow-up. That gets about a 40% conversion rate. Most of our clients are getting two to five, sometimes 10 new reviews a month.   When you combine all that together, what we end up seeing is often between 20% and 30% lift month over month. By lift, I mean an increase. If they're getting 30 calls now, next month I'd see maybe 40 calls. The next month I'd like to see 50, 60 calls. The next month I'd like to see 60, 70 calls, so that at the end of it, I have a lot of clients. Within six months, they've doubled their call volume. When you're doubling your call volume, that pretty easily turns into quite a bit more revenue.   Sharon: Wow! But you're saying, though, you still have to do all the stuff we used to do. It's the stuff we're talking about, just on your website. You'd come in and say, “Let me change the tags. Let me change this.” You still have to do that, even though people aren't coming to the website directly; they're coming to the ads or Google My Business. When you add, let's say, 15 more services, is that behind the scenes? Like if they search “criminal lawyer in New York City” and then they click on that and see, “Oh, this guy does all this criminal stuff,” is it behind the scenes?   Ronnie: It's completely behind the scenes. The customer will almost never see it unless it showed up on a very specific search. Here's the thing: it's in the profile of Google My Business itself. It's not a thing anybody can click through to. It's not a thing somebody can explore or open up. Products are a little different. Products you can click through and explore, but services are explicitly a backend thing, so Google My Business knows exactly what your services are. They sometimes use it where the customer can see it says “provides” and whatever the service is. That will sometimes show up, but you can't control it. It'll sometimes show up on the search, but there's no clicking through and seeing all those services. So, mostly we do it for Google's sake.   I love that you mentioned all that old SEO stuff as still being present. The way I think about it, Google My Business was built on the foundation of SEO. It's not that they're completely disconnected, but nowadays, SEO is a supporting tool to Google My Business. I don't usually recommend SEO as a standalone campaign anymore just because of the numbers and profit. I tracked 200 campaigns and here's what I found. I tracked every call, every form fill, every everything. I found that 60% to 80% of all calls a lawyer got over 200 campaigns could be directly attributed to Google My Business. They called straight from Google My Business. They didn't go to the website at all. They just called from Google My Business without ever going to the website.   Sharon: Does Google My Business give you a separate phone number if you're paying Google for ads? Do they give you a separate phone number to track this?   Ronnie: They do have some call tracking functionality. It's not a separate number. What they do is behind the scenes. They have what is called call history in Google My Business. I don't usually recommend it, and the reason I don't recommend doing that is because, first of all, it's bad data. It'll lead you to believe you're getting worse data than you are because it can only track the people who click it to call. It can't track the people who type it in manually. Google My Business is still going to show your actual number, but when you click it, they run it through a different phone number on the back end. So, it's only tracking 60% to 70% of your calls. It's not tracking the many, many people who Google on their desktop and then call from their phone, for example.    What I do instead is set up call tracking, where we replace your office number or we import your office number and turn it into a tracked line, depending on if you have a vanity number or really old number you love. Either way, we either completely replace your office number with a new tracked line, or we'll import your current one and make it into a tracked line, and then we put that on Google My Business. Then we have perfect data because it doesn't matter how you placed the call. Whether it's clicked on or manually called, I have that data. I know how that person called and I know where they came from.    Sharon: Is everything you're describing the same on the phone, desktop, mobile device?   Ronnie: It's all the same. They would see one phone number all the way through. It doesn't matter where they come from.    Sharon: What happens if you have a vanity number? Let's say I'm a client and I say, “Oh, I have to call John. I know his number is 1-800-LAWYER.” How do you separate those?   Ronnie: Yes, if you really care about running a vanity number, I understand. Like I said, we have the option to import that. We can import that number and turn it into a call tracking, which I think is best practice regardless. If you're going to have a fancy number, at least know how many people are calling you. I think that's the useful thing to do. So, we import that number and turn that into a call track number. Then that number stays the same. Nothing changes. It's the same number. When you switch from T-Mobile to Verizon, you get to keep your number. It's the same thing. We get to keep that number; we just turned it into a tracked one. It's the same number, but you get all the benefits and now you can track all your calls.    Sharon: When you're working lawyers, what are the top three mistakes you see, or the top three tips you have? What would you say?   Ronnie: I think as it relates to broad marketing, the biggest thing is not realizing what personally works for you as an individual. What I mean by that is the biggest thing I see lawyers do as a mistake—this is all business owners—is that it's so tempting to follow the advice of everyone else who says, “This is the best way to succeed,” and they'll do it regardless of whether or not it's good for them as an individual. I'll give you an example of somebody it's not good for. Say you've got a very shy person, a very shy lawyer who doesn't enjoy meeting in person. It makes them very nervous. It makes them very sickly and unhealthy and anxious. They're having a bad day. Every time they go to a networking event, they're miserable. But every lawyer they've ever met has told them the only way they're going to succeed is if they get good at networking, so they grind their way through and force themselves to go to all these networking events. The reason I think that's a terrible idea is because business is marathon; it's not a sprint. This is general business advice separate from marketing. Business is a marathon, not a sprint. If you go do things that make you miserable all the way through, you're not going to be able to sustain. You're going to want to quit. You're going to want to give up. You're going to burn out. You're going to shut down. You're going to give up. It doesn't work. So, the biggest mistake I see lawyers make is trying to do things the way everyone else tells them to, regardless of how it feels to them.    Networking for me is super easy. I'm very outgoing, very loud. I speak. I can own a room very easily. Great. What didn't work for me was trying to force myself to run a lot of Facebook ads. I'm a very direct marketing guy. Cold email is how I do things. Meeting people in person is how I do things. Podcasting and talking, that's how I do things. But everyone I met was telling me, “Do Facebook ads. Do Facebook ads.” That just freaked me out. If I spent $3,000 in Facebook ads, I was terrified all month, like, “Oh my god, I'm wasting money.” Then I'd be miserable the whole day, all day, every day. I never would have gotten this far if I kept doing what everyone else told me to do.    The same thing is true for most lawyers. Find the marketing path. Find the way to run your business that works for you as an individual, even if everyone else tells you it's not the best way. Again, success is going to come from surviving over the long run, over the marathon, so you can find what works and find the thing that keeps building up rather than the short-term thing everyone says should work. That's the biggest mistake with lawyers. Just find the path that works for you. If you don't like making content, you don't want to be on TikTok, you don't want to network, you don't want to whatever, that's fine. There's a way to do it; I promise. You've just got to find the way that works for you. That's my number one tip there.   The second one, as it relates to Google My Business specifically, is that it's not a set-and-forget profile. I'm going to say it again. It is not a set-and-forget profile. Five years ago, you were right; it kind of was. You would set it. It wasn't even the thing that showed up first. It was secondary. Now, it's the thing that shows up first. I've tracked 200 campaigns. The majority of your leads comes from Google My Business. Think about this: all roads lead to Google My Business. Here's why. You run that billboard campaign. They'll remember your billboard. They might remember your name, and what do they do? They Google your name. What's the first thing that shows up? If you do a Google search for the business and you have a Google My Business listing, the first thing they see on the entire right side of the screen is a massive thing with everything about you, your reviews, you information. That is Google My Business. It's literally massive. It takes up the entire right side of a Google search. It's huge.    So, if you run that billboard campaign, you run that Facebook ad, you do that radio campaign, even if you get a referral, the first thing people do nowadays is they Google you and read your reviews and look at your profile. I've seen lawyers lose referral leads because they were Googling them, and they were like, “Hey, you've only got one review. I don't trust you. Your Google My Business profile looks terrible.” All roads lead to Google My Business, so what I tell people is don't set it and forget it. Put more effort into it than anybody else, whether you pay somebody or do it yourself. This is not stuff you can't do yourself; it's just a lot of grunt work. Get in there. Make the posts, add the photos, get reviews. Do the work. All roads lead to Google My Business. Don't set and forget it. Make use of it. Find everything you can do. You'll get paid for it in the end. It's grunt work that pays. That's what I tell people: it's grunt work that pays.   Which brings me to my next thing, which is that when it comes to reviews, there's a big myth. I get so many complaints about reviews. “I can't get reviews. I'm a criminal lawyer. Somebody who just had a child sex case doesn't want to leave a review. Somebody who just went through a divorce doesn't want to talk about the divorce.” First of all, you don't actually know that. There are a lot of assumptions. I know if you were going through a divorce, you wouldn't want to leave a review, but you don't know that about other people. I have met a lot of criminals who are pretty thrilled to brag about the fact that they were a criminal who got off the hook. They're very thrilled to leave that review. They're proud of it. You've got no idea what people are willing to do. Don't assume you do. More important, the reality is that reviews are so profitable. Even the referral person is going to look at your reviews. So, you've got to get those reviews, and the number myth I see is that most lawyers think they can only get reviews from paying clients, people who have succeeded and paid you. That is not true. The only requirement for a review is that you gave somebody legitimate legal value.    Let's think about that. What does that mean? I'll give you an example that blows it out of the water every time. Estate planning lawyers, every quarter they're going to host a local seminar at the nursing home, for example, and 60 people are there. Maybe they get three, four, five clients out of that session. They're thrilled. They've just made so much money. However, here's what they do next. After that seminar—they've just spent two hours with these people—the ask all 60 attendees to leave a review right then and there. They get 15 to 20 extra reviews in one day for a seminar they were already going to do and they already got five clients out of. At free consultations, you just spent 30 minutes giving legitimate legal value to somebody, even if they don't become a client. I've got clients right now who get three, four, five reviews a month just from people they did a free consultation with. They didn't even become clients, but at least they got a review out of it for that free consultation. So, there are lots of creative ways that you can get reviews. You've just got to think, “Did I provide legal value of some sort?” Friends and family count here. If you gave legitimate legal value, if somebody asked for advice or a thought or suggestion or direction and you gave legal value of some form, that's cool; ask for that review. You're safe to do it. It's worth the payout.   My final thought for people, and I'll close off here, is that I know you've probably had a bad experience with Google ads when you tried running them yourself. Don't throw the baby out with the bath water. There are a lot of lawyers who are like, “I'll never do Google ads. It's never profitable. I tried it once and I lost a lot of money,” especially after Google launched Google Express Ads. I don't know if you remember those, but Google tried it for a while. Basically, Google wants to get rid of us agencies because we are really good at not getting people to spend as much money. We're really good at getting our clients to reduce the budget with Google ads. Google wants a direct path to the client where they can work with the lawyer and the lawyer pays Google. They don't want a middleman. However, the benefit of the middleman is that when you work with an appropriate middleman, you can get it to where we're constantly telling Google, “I don't want to pay for this. I don't want to pay for that. I don't want to pay for this.” What we're doing every day and every week is finding out what's worth paying for and what actually turns into money.    I'll give you an example. If I work with a criminal lawyer, what I've found out—and we've helped clients make more money this way—is that if we just pay for DUI searches, we'll get some cases that way, but a lot of people who are in a DUI, some of them don't have the money or they aren't very socially responsible people. They're not likely to have the money or to pay out. What I found was if we go after nursing DUI or contractor DUI, suddenly the game changed. Now we were going after people who lose the entire livelihoods and licenses. A nurse loses her license for a DUI. Suddenly, those people have more money because they're nurses, and they're way more incentivized to make it work because they don't want to lose their license. I have that context where I can pay money on Google Ads to find the leads that are most likely to make you money and actually convert. When you work with a professional on Google Ads, you can make your campaign a lot more profitable than anything you've ever done on your own. So, don't throw out Google Ads. You're literally getting to pay to put yourself in front of people who say, “I need a lawyer right now.” If you work with a professional, you can make a lot of money with it. Don't throw it out. Consider it.   Sharon: You work with Google a lot. It sounds like Google would love to go to a lawyer and say, “Just buy my ads.” It doesn't matter whether it's a nurse. This is just off the cuff. What's next for Google and you? Do you feel changes coming? It seems like every time one learns what's going on, it's changed. What do you feel is changing or coming?   Ronnie: Yes, one thing I love about Google is that while it seems like it's changing a lot—which it is. It's changed more in the last five years than it's changed in the last 15. At the same time, it's kind of the index fund of marketing. What I mean by that is if you think of it as a broad hull and you don't get distracted by Google itself in terms of user behavior, it's the most ingrained thing now. It's a social/cultural thing. When you don't know something, what do you do? You Google it. You look for it. You make a search for it. It's the most basic thing. We haven't quite gotten to that with social media like Facebook. You're not so ingrained with the idea of Facebook that you go on Facebook to look for an ad to find an answer to your problem. It's not the same; it's completely different. Google has the benefit of being this culturally ingrained thing. Even though its platform is changing a lot from a user behavior standpoint, nothing's really changing, unlike Facebook where a single iOS update completely shattered Facebook ads, and now you suddenly can't make money on it. That's wild. That's very unlikely to happen on Google because it's so ingrained in culture and how people work. It has the benefit of being high intent. People only go there when they intend to find an answer or when they intend to hire somebody, unlike Facebook. They don't intend to find an ad on Facebook; they just happen to.    I bring that up because when it comes to Google and why I love it and expound on it so much, it's the index fund of marketing. It's hyper-ingrained in culture. It's not going to change very much at all in terms of the cultural side. It might evolve, but it's going to be Google. It's going to be the idea of searching for a solution. That may evolve in its format. It might be like a VR headset, where an ad shows while you're searching for something on a VR headset. But fundamentally people are going to search for answers, and you can pay or put grunt effort in to show up in front of people when they search for the answer, whatever format they take. So, in some ways it's changing; in a lot of ways it's almost not at all. For me, I'll probably be on the Google search world, because why would I not put all my effort into putting myself in front of people when they're already looking for me? That's where I want to be. It's easier that way. Fundamentally that's not changing.    Now, when it comes to actual platforms—which, to me, are on a micro scale compared to the macro we just talked about—there is some micro-stuff changing. The thing that's going to keep changing is Google's going to keep trying to find ways to get rid of agencies. I'm going to have to keep fighting. We're going to fight that as long as we can. There's going to come a day where eventually Google succeeds with that, but the agencies will probably still have a role because business owners have better things to do than manage their budgets or campaigns. There may be a human component forever, but there will probably be a point where Google succeeds enough where their ads actually perform at reaching their goals for the client. That is probably still many, many years off, because right now the reason Google Ads can't do that is because they don't know your business.    For example, right now with local service ads, which is probably the most they've ever succeeded at making it where they can go directly to the lawyer, they will run a campaign for an immigration lawyer, but they don't know that business. So, if that immigration lawyer says, “Hey, I don't do deportations and I don't do asylums,” Google has no filtering for that. You can't turn that off, so you get all immigration leads. Right now at least, there's no customization to that individual business. That's the kind of filtering I can do as the human saying, “Hey, I only want these types of cases. I don't want any of these cases.” I can put that kind of thinking into it. Google may one day fix it up, but they haven't done it yet.   What they're trying now is an improved version of all this called Performance Max. It recently came out. Basically, it's the same idea as Google Express Ads, but with the lessons from local service ads. It's like version 3, but now it goes on all of their Ads platforms. They're trying merge into one giant ad platform where you pay one budget to advertise on Google ads, display ads, YouTube ads, Gmail ads, on all their platforms all at once. Of course, in theory that sounds great, but if you just give it to the bots, it's going to spend money. It has no context of who you want to target, what types of cases turn into money. Performance Max might have a role to play. I don't expect it's going to take over the agency role anytime soon. I probably need to keep fighting them for a long time to make sure we're only spending money when it makes money. But what we're going to keep is a trend where Google tries to find some new way where we don't need an agency. They're going to underestimate and still not understand what the individual business actually needs, so we're going to keep going back and forth until one day they figure it out. I don't know how long that's going to be, but it's probably at least five, 10 years.    Sharon: You've given us a lot to think about. It's not your father's Google, I should say.   Ronnie: Yeah, it's changed a lot.   Sharon: I want to thank you so much. It's been very, very interesting. We greatly appreciate you being here.   Ronnie: Absolutely. I had a great time. Thanks for having me.