Baseline Grid

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The Baseline Grid is a local design podcast based out of Singapore. Each episode we talk to a creative about who they are, what they do, and what thoughtful design means to them.

Michael Hu


    • Apr 28, 2019 LATEST EPISODE
    • infrequent NEW EPISODES
    • 45m AVG DURATION
    • 3 EPISODES
    • 1 SEASONS


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    Latest episodes from Baseline Grid

    V1E03•TzeLee•BaselineGrid

    Play Episode Listen Later Apr 28, 2019 54:05


    Tze Lee, one of the founding members of local industrial design studio—Stuck Design, talks about the journey his team took to design the award-winning Air+ smart mask and delving into brand activation through design with a project with Crizal. Tze also discusses his thoughts on his design process, and more.Stuck has won multiple awards, from the likes of the Red-Dot, iF and Singapore’s most prestigious President’s Design Award. Stuck prides itself on sensible, innovative work spanning across a diverse range of industries. Stuck’s capabilities lie in Healthcare Design, User Interface and experience, and most recently, Brand Activation and Creative Marketing.Head to the Baseline Grid Instagram page to follow the podcast with visual references of the projects mentioned in the episode.Instagram: @baselinegrid.podcastMusic: Water Temple by CosmicosmoProduction and Narration: Michael Hu

    president head local singapore air startup product stuck industrial design user interface red dot design studio creative marketing tze brand activation healthcare design
    V1E02•BenjaminAng•BaselineGrid

    Play Episode Listen Later Apr 14, 2019 49:32


    Collaborating with the likes of Facebook, Razer, and MSI, award-winning studio Genesis Motion Design prides themselves on pushing boundaries and creating visual experiences like no other. Founder and director, Benjamin Ang talks about how he’s hustled from the bottom up to the world stage, and the importance of understanding who you’re designing for. Till the 18th of April, vote for Genesis for the Webby Awards.Head to the Baseline Grid Instagram page to follow the podcast with visual references of the projects mentioned in the episode.Instagram: @baselinegrid.podcastMusic: Water Temple by CosmicosmoProduction and Narration: Michael Hu

    founder head local singapore startup animation collaborating razer msi webby awards design studio motion graphics benjamin ang
    V1E01•AndreaKuo•BaselineGrid

    Play Episode Listen Later Mar 28, 2019 32:34


    Brand and graphic designer Andrea Kuo is best known for branding local retail designer labels like Beyond the Vines, Our Second Nature, and O+ Eyewear. Most recently, she’s opened her own design and branding studio — “The Candidate”. We chat about what it means to design a brand that resonates with people.Head to the Baseline Grid Instagram page to follow the podcast with visual references of the projects mentioned in the episode.Instagram: @baselinegrid.podcastMusic: Water Temple by CosmicosmoProduction and Narration: Michael Hu

    head local brand singapore startup branding candidate graphic design vines design studio

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