Podcasts about creative marketing

How can trauma become a catalyst for creative transformation? What lessons can indie authors learn from the music industry's turbulent journey through technological disruption? With Jack Williamson. In the intro, Why recipes for publishing success don't work and what to do instead [Self-Publishing with ALLi Podcast]; Why your book isn't selling: metadata [Novel Marketing Podcast]; Creating a successful author business [Fantasy Writers Toolshed Podcast]; Bones of the Deep – J.F. Penn. Today's show is sponsored by ProWritingAid, writing and editing software that goes way beyond just grammar and typo checking. With its detailed reports on how to improve your writing and integration with writing software, ProWritingAid will help you improve your book before you send it to an editor, agent or publisher. Check it out for free or get 15% off the premium edition at www.ProWritingAid.com/joanna This show is also supported by my Patrons. Join my Community at Patreon.com/thecreativepenn Jack Williamson is a psychotherapist, coach, and bestselling author who spent nearly two decades as a music industry executive. He's the founder of Music & You, his latest nonfiction book is Maybe You're The Problem, and he also writes romance under A.B. Jackson. You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and the full transcript is below. Show Notes Finding post-traumatic growth and meaning after bereavement, and using tragedy as a catalyst for creative transformation Why your superpower can also be your Achilles heel, and how indie authors can overcome shiny object syndrome Three key lessons from the music industry: embracing change, thinking creatively about marketing, and managing pressure for better creativity The A, B, C technique for PR interviews and why marketing is storytelling through different mediums How to deal with judgment and shame around AI in the author community by understanding where people sit on the opinion-belief-conviction continuum Three AI developments coming from music to publishing: training clauses in contracts, one-click genre adaptation, and licensed AI-generated video adaptations You can find Jack at JackWilliamson.co.uk and his fiction work at ABJackson.com. Transcript of the interview with Jack Williamson Jo: Jack Williamson is a psychotherapist, coach, and bestselling author who spent nearly two decades as a music industry executive. He's the founder of Music & You, his latest nonfiction book is Maybe You're The Problem, and he also writes romance under A.B. Jackson. Welcome to the show. Jack: Thank you so much for having me, Jo. It's a real honour to be on your podcast after listening all of these years. Jo: I'm excited to talk to you. We have a lot to get into, but first up— Tell us a bit more about you and why get into writing books after years of working in music. Jack: I began my career at the turn of the millennium, basically, and I worked for George Michael and Mariah Carey's publicist, which I'm sure you can imagine was quite the introduction to the corporate world. From there I went on to do domestic and international marketing for a load of massive artists at Universal, so the equivalent of the top five publishers in the publishing world that we all work in. Then from there I had a bit of a challenge. In December 2015, I lost my brother, unfortunately to suicide. For any listener or any person that's gone through a traumatic event, it can really make you reassess everything, make you question life, make you question your purpose. When I went through that, I was thinking, well, what do I want to do? What do I want out of life? So I went on this journey for practically the next ten years. I retrained to be a psychotherapist. I created a bucket list—a list of all the things that I thought maybe my brother would've wanted to do but didn't do. One of the things was scatter his ashes at the Seven Wonders of the world. Then one of the items on my bucket list was to write a book. The pandemic hit. It was a challenge for all of us, as you've spoken about so much on this wonderful podcast. I thought, well, why not? Why not write this book that I've wanted to write? I didn't know when I was going to do it because I was always so busy, and then the pandemic happened and so I wrote a book. From there, listening to your wonderful podcast, I've learned so much and been to so many conferences and learned along the way. So now I've written five books and released three. Jo: That's fantastic. I mean, regular listeners to the show know that I talk about death and grief and all of this kind of thing, and it's interesting that you took your brother's ashes to the Seven Wonders of the world. Death can obviously be a very bad, negative thing for those left behind, but it seems like you were able to reframe your brother's experience and turn that into something more positive for your life rather than spiralling into something bad. So if people listening are feeling like something happens, whether it's that or other things— How can we reframe these seemingly life-ending situations in a more positive way? Jack: It is very hard and there's no one way to do it. I think as you always say, I never want to tell people what to do or what to think. I want to show them how to think and how they can approach things differently or from a different perspective. I can only speak from my journey, but we call it in therapeutic language, post-traumatic growth. It is, how do you define it so it doesn't define you? Because often when you have a bereavement of a loved one, a family member, it can be very traumatic, but how can you take meaning and find meaning in it? There's a beautiful book called Man's Search for Meaning, and the name of the author escapes me right now, but he says— Jo: Viktor Frankl. Jack: Yes. Everyone quotes it as one of their favourite books, and one of my favourite lines is, “Man can take everything away from you, apart from the ability to choose one thought over the other.” I think it's so true because we can make that choice to choose what to think. So in those moments when we are feeling bad, when we're feeling down, we want to honour our feelings, but we don't necessarily want to become them. We want to process that, work through, get the support system that we need. But again, try to find meaning, try to find purpose, try to understand what is going on, and then pay it forward. Irrespective of your belief system, we all yearn for purpose. We all yearn for being connected to something bigger than ourselves. If we can find that through bereavement maybe, or through a traumatic incident, then hopefully we can come through the other side and have that post-traumatic growth. Jo: I love that phrase, post-traumatic growth. That's so good. Obviously people think about post-traumatic anything as like PTSD—people immediately think a sort of stress disorder, like it's something that makes things even worse. I like that you reframed it in that way. Obviously I think the other thing is you took specific action. You didn't just think about it. You travelled, you retrained, you wrote books. So I think also it's not just thinking. In fact, thinking about things can sometimes make it worse if you think for too long, whereas taking an action I think can be very strong as well. Jack: Ultimately we are human beings as opposed to human doings, but actually being a human doing from time to time can be really helpful. Actually taking steps forward, doing things differently, using it as a platform to move forward and to do things that maybe you didn't before. When you are confronted with death, it can actually make you question your own mortality and actually question, am I just coasting along? Am I stuck in a rut? Could I be doing something differently? One of the things that bereavement, does is it holds a mirror up to ourselves and it makes us question, well, what do we want from our life? Are we here to procreate? Are we here to make a difference? Some of us can't procreate, or some of us choose not to procreate, but we can all make a difference. And it's, how do we do that? Where do we do that? When do we do that? Jo: That's interesting. I was thinking today about service and gratitude. I'm doing this Master's and I was reading some theology stuff today, and service and gratitude, I think if you are within a religious tradition, are a normal part of that kind of religious life. Whether it's service to God and gratitude to God, or service and gratitude to others. I was thinking that these two things, service and gratitude, can actually really help reframe things as well. Who can we serve? As authors, we're serving our readers and our community. What can we be grateful about? That's often our readers and our community as well. So I don't know, that helped me today—thinking about how we can reframe things, especially in the world we're in now where there's a lot of anger and grief and all kinds of things. Jack: That's what we've got to look at. We are here to serve. Again, that can take different shapes, different forms. Some of us work in the service industry. I provide a service as a psychotherapist, you serve your listeners with knowledge and information that you gather and dispense through the research you do or the guests you have on. We serve readers of the different genres that we write in. It's what ways can we serve, how can we serve? Again, I think we all, if we can and when we can, should pay it forward. Someone said this to me once in the music industry: be careful who you meet on the way up and how you treat them on the way up, because invariably you'll meet them on the way down. So if you can pay forward that kindness, if you can be kind, considerate, and treat people how you want to be treated, that is going to pay dividends in the long run. It may not come off straight away, but invariably it will come back to you in some way, shape, or form in a different way. Jo: I've often talked about social karma and karma in the Hindu sense—the things that you do come back to you in some other form. Possibly in another life, which I don't believe. In terms of, I guess, you didn't know what was going to happen to your brother, and so you make the most of the life that we have at the moment because things change and you just don't know how things are going to change. You talk about this in your book, Maybe You're The Problem, which is quite a confronting title. So just talk about your book, Maybe You're The Problem, and why you wrote that. Put it into context with the author community and why that might be useful. Jack: Thank you for flagging my book. I intentionally crossed out “maybe” on the merchandise I did as well, because in essence, we are our own problem. We can get in the way, and it's what happened to us when we grew up wasn't our fault, but what we do with it is our responsibility. We may have grown up in a certain period or a climate. We didn't necessarily choose to do that, but what we do with that as a result is up to us. So we can stay in our victimhood and we can blame our parents, or we can blame the generation we are in, or we can blame the city, the location—however, that is relinquishing your power. That is staying in a victim mindset rather than a survivor or a thriver mindset. So it's about how can we look at the different areas in our life. Whether that is conflict, whether that is imposter syndrome, whether that is the generation we're born into. We try to understand how that has shaped us and how we may be getting in our own way to stop us from growing, to stop us from expanding, and to see where our blind spots are, our limitations are, and how that may impact us. There's so much going on in the moment in the world, whether that is in the digital realm, whether that is in the geo-climate that we're in at the moment. Again, that's going to bring up a lot for us. How can we find solutions to those problems for us so that we continue to move forward rather than be restricted and hindered by them? Jo: Alright. Well let's get into some more specifics. You have been in the author community now for a while. You go to conferences and you are in the podcast community and all this kind of thing. What specific issues have you seen in the author community? Maybe around some of the things you've mentioned, or other things? How might we be able to deal with those? Jack: With authors, I think it is such a wonderful and unique industry that I have an honour and privilege of being a part of now. One of the main things I've learned is just how creative people are. Coming from a creative industry like the music industry, there is a lot of neurodivergence in the creative industries and in the author community. Whether that is autism, whether that is ADHD—that is a real asset to have as a superpower, but it can be an Achilles heel. So it's understanding—and I know that there is an overexposure of people labelling themselves as ADHD—but on the flip side to that, it's how can we look at what's going on for us? For ADHD, for example, there's a thing called shiny object syndrome. You've talked about this in the past, Joanna, where it's like a new thing comes along, be it TikTok, be it Substack, be it bespoke books, be it Shopify, et cetera. We can rush and quickly be like, “oh, let me do this, let me do that,” before we actually take the time to realise, is this right for me? Does this fit my author business? Does this fit where I'm at in my author journey? I think sometimes as authors, we need to not cave in to that shiny object syndrome and take a step back and think to ourselves, how does this serve me? How does this serve my career? How does this work for me if I'm looking at this as a career? If you're looking at it as a hobby, obviously it's a different lens to look through, but that's something that I would often make sure that we look at. One of the other things that really comes up is that in order for any of us to address our fears and anxieties, we need to make sure that we feel psychologically safe and to put ourselves in spaces and places where we feel seen, heard, and understood, which can help address some of the issues that I've just mentioned. Being in that emotionally regulated state when we are with someone we know and trust—so taking someone to a conference, taking someone to a space or a place where you feel that you can be seen, heard, and understood—can help us and allow us to embrace things that we perceive to be scary. That may be finding an author group, finding an online space where you can actually air and share your thoughts, your feelings, where you don't feel that you are being judged. Often it can be quite a judgmental space and place in the online world. So it's just finding your tribe and finding places where you can actually lean into that. So there'd be two things. Jo: I like the idea of the superpower and the Achilles heel because I also feel this when we are writing fiction. Our characters have strengths, but your fatal flaw is often related to your strength. Jack: Yes. Jo: For example, I know I am independent. One of the reasons I'm an independent author is because I'm super independent. But one of my greatest fears is being dependent. So I do lots of things to avoid being dependent on other people, which can lead me to almost damage myself by not asking for help or by trying to make sure that I control everything so I never have to ask anyone else to do something. I'm coming to terms with this as I get older. I feel like this is something we start to hit—I mean, as a woman after menopause—is this feeling of I might have to be dependent on people when I'm older. It's so interesting thinking about this and thinking— My independence is my strength. How can it also be my weakness? So what do you think about that? You're going to psychotherapist me now. Jack: I definitely won't, but it's interesting. Just talking about that, we all have wounds and we all have the shadow, as you've even written about in one of your books. And it's how that can come from a childhood wound where it's like we seek help and it's not given to us. So we create a belief system where I have to do everything myself because no one will help me. Or we may have rejection sensitivity, so we reject ourselves before others can reject us. So it's actually about trying, where we can, to honour our truths, honour that we may want to be independent, for example, but then realising that success leaves clues. I always say that if you are independent—and I definitely align a hundred percent with you, Joanna—I've had to work really hard myself in personal therapy and in business and life to realise that no human is an island and we can't all do this on our own. Yes, it's amazing with the AI agents now that can help us in a business capacity, but having those relationships that we can tap into—like you mentioned all of the people that you tap into—it's so important to have those. I always say that it's important to have three mentors: one person that's ahead of you (for me, that would be Katie Cross because she's someone that I find is an amazing author and we speak at least once a month); people that are at the same level as you that you can go on the journey together with (and I have an author group for that); and then someone that is perceived to be behind you or in a younger generation than you, because you can learn as much from them as they can learn from you. If you can actually tap into those people whilst honouring your independence, then it feels like you can still go on your own journey, but you can tap in and tap out as and when needed. Sacha Black will give you amazing insights, other people like Honor will give you amazing insights, but you can also provide that for them. So there's that safety of being able to do it on your own. But on the flip side, you still have those people that you can tap into as and when necessary as a sounding board, as information on how they were successful, and go from there. Jo: No, I like that. If you're new to the show, Sacha Black and Honor Raconteur have been on the show and they are indeed some of my best friends. So I appreciate that. I really like the idea of the three mentor idea. I just want to add to that because I do think people misunderstand the word mentor sometimes. You mentioned you speak to Katie Cross, but I've found that a lot of the mentors that I've had who are ahead of me have often been books. We mentioned the Viktor Frankl book, and if people don't know, he was Jewish and in the concentration camps and survived that. So it's a real survivor story. But to me, books have been mostly my mentors in terms of people who are ahead of me. We don't always need to speak to or be friends with our mentors. I think that's important too, right? Because I just get emails a lot that say, “Will you be my mentor?” And I don't think that's the point. Jack: Oh, I a hundred percent agree with you. If you don't have access to those mentors—like Oprah Winfrey is one of the people that I perceive as a mentor—I listen to podcasts, I read her books, I watch interviews. There is a way to absorb and acquire that information, and it doesn't have to be a direct relationship with them. It is someone that you can gain the knowledge and wisdom that they've imparted in whatever form you may consume it. Which is why I think it is important to have those three levels: that one that is above you that may be out of reach in terms of a human connection, but you can still access; then the people at the same level as you that you can have those relationships and grow with; and again, that one behind that you can help pave the way for them, but also learn from them as well. So a hundred percent agree that that mentor that you are looking for that may be ahead of you doesn't necessarily need to be someone that is in a real-world relationship. Jo: So let's just circle back to your music industry experience. You mentioned being on the sort of marketing team for some really big names in music, and I mean, it's kind of a sexy job really. It just sounds pretty cool, but of course the music industry has just as many challenges as publishing. What did you learn from working in the music industry that you think might be particularly useful for authors? Jack: The perception of reality was definitely a lot different. It does look sexy and glamorous, but the reality is similar to going to conferences. It's pretty much flight, hotel, and dark rooms with terrible air conditioning that you spend a lot of time in. So sorry to burst the illusion. But I mean, it does have its moments as well. There is so much I've learned over the years and there's probably three things that stand out the most. The first one was I entered the industry right at the height of the music industry. In 2000, 2001. That was when Napster really exploded and it decimated the music industry. It wiped half the value in the space of four years. Then the music industry was trying to shut it down, throwing legal, throwing everything at it, but it was like whack-a-mole. As soon as one went down such as Napster, ten others popped up like Kazaa. So you saw that the old guard wasn't willing to embrace change. They weren't willing to adapt. They assumed that people wanted the formats of CDs, vinyls, cassettes, and they were wrong. Yes, people wanted music, but they actually wanted the music. They didn't care about the format, they just wanted the access. So that was one of the really interesting things that I learned, because I was like, you have to embrace change. You can't ignore it. You can't push it away, push it aside, because it's coming whether you like it or not. I think thankfully the music industry has learned as AI's coming, because now you have to embrace it. There's a lot of legal issues that have been going on at the moment with rights, which you've covered about the Anthropic case and so on. It's such a challenge, and I just think that's the first one. The second one I learned was back in 2018. There was an artist I worked on called Freya Ridings. At that time I was working at an independent record label rather than one of the big three major record labels. She had great songs and we were up against one of the biggest periods of the year and trying to make noise. At the time, Love Island was the biggest TV show on, and everyone wanted to be on it in terms of getting their music synced in the scenes. We were just like, we are never going to compete. So we thought, we need to be clever here. We need to think differently. What we did is we found out what island the show was being recorded on, and we geo-targeted our ads just to that island because we knew the sync team were going to be on there. So we just went hard as nails, advertised relentlessly, and we knew that the sync people would then see the adverts. As a result of that, Freya got the sync. It became the biggest song that season on Love Island, back when it was popular. As a result of that, we built from there. We were like, right, we can't compete with the majors. We have to think differently. We need to do things differently. We need to be creative. It wasn't an easy pathway. That year there were only two other songs that were independent that reached the top 10. So we ended up becoming a third and the biggest song that year. The reason I'm saying that is we can't compete with the major publishers. But the beauty of the independent author community is because we have smaller budgets—most of us, not all of us, but most of us—we have to think differently. We have to make our bang for our buck go a lot further. So it's actually— How can we stay creative? How can we think differently? What can we do differently? So that would be the second thing. Then the third main lesson that I learned, and this is more on the creative side, is that pressure can often work against you, both in a business sense, but especially creativity. I've seen so many artists over the years have imposed deadlines on them to hand in their albums, and it's impacted the quality of their output. Once it's handed in, the stress and the pressure is off, and then you realise that actually those artists end up creating the best material that they have, and then they rush to put it on. Whether that's Mariah Carey's “We Belong Together,” Adele with her song “Hello,” Taylor Swift did the same with “Shake It Off”—they're just three examples. The reason is that pressure keeps us in our beta brainwave state, which is our rational, logical mind. For those of us that are authors that are writing fiction, or even if we are creating stories in our nonfiction work to deliver a point, we need to be in that creative mindset. So we need to be in the alpha and the gamma brain state. Because our body works on 90-minute cycles known as our ultradian rhythm, we need to make sure that we honour our cycle and work with that. If we go past that, our creativity and our productivity is going to go down between 60% and 40% respectively. So as authors, it's important—one, to apply the right amount of pressure; two, to work in breaks; and three, to know what kind of perspective we're looking at. Do we need to be rational and logical, or do we need to be creative? And then adjust the sails accordingly. Jo: That's all fantastic. I want to come back on the marketing thing first—around what you did with the strategic marketing there and the targeted ads to that island. That's just genius. I feel like a lot of us, myself included, we struggle to think creatively about marketing because it's not our natural state. Of course, you've done a lot of marketing, so maybe it comes more naturally to you. I think half the time we don't even use the word creative around marketing, when you're not a marketeer. What are some ways that we can break through our blocks around marketing and try to be more creative around that? Jack: I would challenge a lot of authors on that presumption, because as authors we're in essence storytellers, and to tell a story is creative. There's a great quote: “One death is a tragedy. A thousand deaths is a statistic.” If you can create a story, a compelling narrative about a death in the news, it's going to pull at the heartstrings of people. It's going to really resonate and get with them. Whereas if you are just quoting statistics, most people switch off because they become desensitised to it. So I think because we can tell stories, and that's the essence of what we do, it's how can we tell our story through the medium of social media? How can we tell a story through our creative ads that we then put out onto Facebook or TikTok or whatever platform that we're putting them out—BookBub, et cetera? How can we create a narrative that garners the attention? If we are looking at local media or traditional media, how can we do that? How can we get people to buy in to what we're selling? So it's about having different angles. For me with my new romance book, Stolen Moments, one of the stories I had that really has helped me get some coverage and PR is we recorded the songs next door to the Rolling Stones. Now that was very fortunate timing, very fortunate. But everyone's like, “Oh my God, you recorded next door to the Rolling Stones?” So it's like, well, how can you bring in these creative nuggets that help you to find a story? Again, marketing is in essence telling a story, albeit through different mediums and forms. So it's just how can you package that into a marketable product depending on the platform in which you're putting it out on. Jo: I think that's actually hilarious, by the way, because what you hit on there, as someone with a background in marketing, your story about “we recorded an album for the book next door to the Rolling Stones”—it's got nothing to do with the romance. Jack: Oh, the romance is that the pop star in the book writes and records songs. Jo: Yes, I realised that. But the fact is— For doing things like PR, it's the story behind the story. They don't care that you've written a romance. Jack: Yes. Jo: They're far more interested in you, the author, and other things. So I think what you just described there was a kind of PR hook that most of us don't even think about. Jack: I'm sure a lot of authors already know this, so it's a good reminder, and if you don't, it's great. It's called the A, B, C technique. When you get asked a question, you Answer the question. So that's A. You Build a bridge, and then you go to C, which is Covering one of your points. So whenever you get asked a question, have a list of things you want to get across in an interview. Then just make sure that you find that bridge between whatever the question is to cover off one of your points, and that's how you can do it. Because yes, you may be selling a story, like I said, about writing the songs, but then you can bridge it into actually covering and promoting whatever it is you're promoting. So I think that's always quite helpful to remember. Jo: Well, that's a good tip for things like coming on podcasts as well. I've had people on who don't do what you just mentioned and will just try and shoehorn things in in a more deliberate fashion, whereas other people, as you have just done with your romance there, bring it in while answering a question that actually helps other people. So I think that's the kind of thing we need to think about in marketing. Okay, so then let's come back to the embracing change, and as you mentioned, the AI stuff that's going on. I feel like there's so many “stories” around AI right now. There's a lot of stories being told on both sides—on the positive side, on the negative side—that people believe and buy into and may or may not be true. There's obviously a lot of anger. There's, I think, grief—a big thing that people might not even realise that they have. Can you talk about how authors might deal with what's coming up around the technological change around AI, and any of your personal thoughts as well? Jack: I was thinking about this a lot recently. I mean, I guess everyone is in their own ways and forms. One of the things that came up for me is we have genre expectations and we have generation expectations. When we look at genres, you will have different expectations from different genres. For romance, they want a happily ever after or a happy for now. For cosy mysteries, they expect the crime to be solved. So we as authors make sure we endeavour to meet those expectations. The challenge is that if we are looking at AI, we are all in our own generations. We might be in slightly different generations, but there are going to be different generation expectations from the Alpha generation that's coming up and the Beta generation that's just about to start this year or next year because they're going to come into the world where they don't know any different to AI. So they will have a different expectation than us. It will just be normal that there will be AI agents. It will just be normal that there are AI narrators. It will be normalised that AI will assist authors or assist everyone in doing their jobs. So again, it is a grieving period because we can long for what was, we can yearn for things that worked for us that no longer work for us—whether it's Facebook groups, whether it's the Kindle Rush. We can mourn the loss of that, but that's not coming back. I mean, sometimes there may be a resurgence, but essentially, we've got to embrace the change. We've got to understand that it's coming and it's going to bring up a lot of different emotions because you may have been beholden to one thing and you may be like, yes, I've now got my TikTok lives, and then all of a sudden TikTok goes away. I know Adam, when he was talking about it, he'll just find another platform. But there'll be a lot of people that are beholden to it and then they're like, what do I do now? So again, it's never survival of the fittest—it's survival of the most adaptable. I always use this metaphor where there are three people on three different boats. A storm comes. And the first, the optimist, is like, “Oh, it'll pass,” and does nothing. The pessimist complains about the storm and does nothing. But the realist will adjust the sails and use the storm to find its way to the other side, to get through. It's not going to be easy, but they're actually taking change and making change to get to where they need to go, rather than just expecting or complaining. I get it. We are not, and I hate the expression, “we're all in the same boat.” I call bleep on that. I'm not going to swear. We're not all in the same boat. We're all in the same storm, but different people are going through different things. For some, they can adjust and adapt really quickly like a speedboat. For others, they may be like Jack and Rose in the Titanic on that terrible prop where they're clinging to dear life and trying to get through the storm. So it's about how do I navigate this upcoming storm? What can I do within my control to get through the storm? For some it may be easier because they have the resources, or for some of us that love learning, it's easy to embrace change. For others that have a fear mindset and it's like, “Oh, something new, it's scary, I don't want to embrace it”—you are going to take longer. So you may not be the speedboat, but at some point we are going to have to embrace that change. Otherwise we're going to get left behind. So you need to look at that. Jo: The storm metaphor is interesting, and being in different boats. I feel I do struggle. I struggle with people who suddenly seem to be discovering the storm. I've been talking about AI now since 2016. That's a decade. Jack: Yes. Jo: Even ChatGPT has been around more than three years, and people come to me now and they're talking about stories that they've seen in the media that are just old now. Things have moved on so much. I feel like maybe I was on my boat and I looked through my telescope and I saw the storm. I've been talking about the storm and I've had my own moments of being in the middle of the storm. Now I definitely do struggle with people who just seem to have arrived without any knowledge of it before. I oscillate between being an optimist and a realist. I think I'm somewhere between the two, probably. But I think what is driving me a little crazy in the author community right now is judgment and shame. There are people who are judging other people, and there's shame felt by AI-curious or AI-positive people. So I want to help the people who feel shame in some way for trying new technology, but they still feel attacked. Then those people judge other authors for their choices to use technology. So how do you think we can deal with judgment and shame in the community? Which is a form of conflict, I guess. Jack: Of course. I think with that, there's another great PR quote: “If it bleeds, it leads.” Especially in this digital age, there's a lot of clickbait. So the more polarising, the more emotion-evoking the headline, the more likely you are to engage with that content—whether that is reading it or whether that's posting or retweeting, or whatever format you are consuming it on. So unfortunately, media has now become so much more polarising. It's dividing us rather than uniting us. So people are going to have stronger positions. There's so much even within this to look at. One is, you have to work out where people are on the continuum. Do they have an opinion on AI? Do they have a belief? Or do they have a conviction? Now you're not going to move someone that has a conviction about something, so it's not worth even engaging with them because they're immovable. Like they say, you shouldn't talk about sports, politics, and religion. There are certain subjects that may not be worth talking about, especially if they have a conviction. Because they may not even be able to agree to disagree. They may not be willing or able to hear you. So first and foremost, it's about understanding, well, where are those people sitting on the continuum of AI? Are they curious? Do they have an opinion, but they're open to hearing other opinions? Do they have a belief that could be changed or evolved if they find more information? That's where I think it is. It's not necessarily our jobs—even though you do an amazing job of it, Joanna—but a lot of people are undereducated on these issues or these new technologies. So in some cases it's just a case of a lack of education or them being undereducated. Hopefully in time they will become more and more educated. But again, it's how long is a piece of string? Will people catch up? Will they stay behind? Are they fearful? I guess because of social media, because of the media, as they say, if you can evoke fear in people, you can control them. You can control their perspectives. You can control their minds. So that's where we see it—a lot of people are operating from a fear mindset. So then that's when they project their vitriol in certain cases. If people want to believe a certain thing, that's their choice. I'm not here to tell people what to think. Like I said earlier, it's more about how to think. But I would just encourage people to find people that align with you. Do a sense test, like a litmus test, to find where they sit on the continuum and engage with those people that are open and have opinions or beliefs. But shy away or just avoid people that have convictions that maybe are the polar opposite of yours. Jo: It's funny, isn't it? We seem to be in a phase of history when I feel like you should be able to disagree with people and still be friends. Although, as you mentioned, there's certain members of my family where we just stay on topics of TV shows and movies or music, or what books are you reading? Like, we don't go anywhere near politics. So I do think that might be a rule also with the AI stuff. As you said, find a community, and there are plenty of AI-positive spaces now for people who do want to talk about this kind of stuff. I also think that, I don't know whether this is a tipping point this year, but certainly— I know people who are in bigger corporates where the message is now, “You need to embrace this stuff. It is now part of your job to learn how to use these AI tools.” So if that starts coming into people's day jobs, and also people who have, I don't know, kids at school or people at university who are embracing this more—I mean, maybe it is a generational thing. Jack: Yes. Look, there were so many people that were resistant to working from home, or corporations that were, and then the pandemic forced it. Now everyone's embraced it in some way, shape, or form. I mean, there are people that don't, but the majority of people—when something's forced on you, you have to adapt. So again, if those things are implemented in corporations, then you're going to see it. I'm seeing so many amazing new things in AI that have been implemented in the music industry that we'll see in the publishing industry coming down the road. That will scare a lot of people, but again, we have to embrace those things because they're coming and there's going to be an expectation—especially from the younger generations—that these things are available. So again, it's not first past the post, but if you can be ahead of the wave or at least on the wave, then you are going to reap the rewards. If you are behind the wave, you're going to get left behind. So that's my opinion. I'm not trying to encourage anyone to see from my lens, but at the same time, I do think that we need to be thinking differently. We need to always embrace change where we can, as we can, at the pace that we can. Jo: You mentioned there AI things coming down the road in the music industry. And now everyone's going, wait, what is coming? So tell us— What do you see ahead that you think might also shift into the author world? Jack: There are three things that I've seen. Two that have been implemented and one that's been talked about and worked on at the moment. The first, and this will be quite scary for people, is that major record labels—so think the major publishers on our side—they're all now putting clauses in their contracts that require the artists that sign with them to allow their works to be trained by their own AI models. So that is something that is now actually happening in record labels. I wouldn't be surprised, although I don't have insight into it, if Simon & Schuster, HarperCollins, et cetera, are potentially doing the same with authors that sign to them. So that's going to become more standardised. So that is on the major side. But then on the creative side, there are two things that really excite me. The music AI platforms that we're hearing about, the stories that we've seen in the press, and it's the fact that with a click of a button, you can recreate a song into a different genre. I find it so fascinating because if you think about that—turning a pop song into a country song or a rap song into a dance song—the possibilities that we have as authors with our books, if we wish to do so, are amazing. I just think, for example, with your ARKANE series, Joanna, imagine clicking a button and just with one click you can take Morgan Sierra and turn her into a romantic lead in a romance book. Jo: See, it's so funny because I personally just can't imagine that because it's not something I would write. But I guess one example in the romance genre itself is I know plenty of romance authors who write a clean and a spicy version of the same story, right? It is already happening in that way. It's just not a one-click. Jack: Well, I think you can also look at it another way. I think one of the most famous examples is Twilight. With Twilight and Stephenie Meyer, if she had the foresight—and I'm not saying she didn't, just to clarify—but fan fiction is such a massive sub-genre of works. And obviously from Twilight came 50 Shades of Gray. Imagine if she had the licensing rights like the NFTs, where she could have made money off of every sale. So that you could then, through works that you create and give licence, earn a percentage of every release, every sale, every consumption unit of your works. There are just so many possibilities where you can create, adapt, have spinoffs that can then build out your world. Obviously, there may need to be an approval process in there for continuity and quality control because you want to make sure you're doing that, but I think that has such massive potential in publishing if we wish to do so. Or like I said, change characters. Like Robert Langdon's character in Dan Brown's books—no longer being the kind of thriller, but maybe being a killer instead. There's so many possibilities. It's just, again, how to think, not what to think—how to think differently and how we can use that. So that's the second of three. Jo: Oh, before you move on, you did mention NFTs and I've actually been reading about this again. So I'm usually five years early. That's the general rule. I started talking about NFTs in mid-2021, and obviously there was a crypto crash, it goes up and down, blah, blah, blah. But forget the crypto side—on the blockchain side, digital originality, and exactly what you said about saying like, where did this originate? This is now coming back in the AI world. It could be that I really was five years early. So amusingly—and I'm going to link to it in the notes because I did a “Why NFTs Are Exciting for Authors” solo episode, I think in 2022—it may be that the resurgence will happen in the next year, and all those people who said I was completely wrong, that this may be coming back. Digital originality I think is what we're talking about there. But so, okay, so what was the other thing? Jack: So the third one is the one that I'm most excited about, but I think will be the most scary for people. Obviously consumption changes and formats change. Like I said, in music I've seen it all the time—whether it's vinyl to cassettes, to CDs, to downloads, to streaming. Again, there's different consumption of the same format, and we see that with books as well, obviously—hardbacks, paperbacks, eBooks, audiobooks. Now with the rise of AI, AI narration has made audiobooks so much more accessible for people. I know that there are issues with certain people not wanting to do it, or certain platforms not allowing AI narration to be uploaded unless it's their own. The next step is what I'm most excited about. What I'm seeing now in the music industry is people licensing their image to then recreate that as music videos because music videos are so expensive. One of my friends just shot a music video for two million pounds. I don't think many authors would ever wish to spend that. If you can license your image and use AI to create a three-minute music video that looks epic and just as real as humanly possible, imagine if those artists—or if we go a step further, those actors—license their image to then be used to adapt our books into a TV series or a film. So that then we are in a position where that is another format of consumption alongside an audiobook, a paperback, an eBook, hardcover, special edition, and so on and so forth. It potentially has the opportunity to open us up to a whole new world. Because yes, there are adaptations of books that we're seeing at the moment, but for those of us that are trying to get our content into different formats, this can be a new pathway. I'm going to make a prediction here myself, Joanna. Jo: Mm-hmm. Jack: I would say in the next five to ten years, there will be a platform akin to a Netflix, Amazon Prime, Disney Plus, Apple Plus, where you can license the rights to an image of an actor or an actress. Then with the technology—and you may need people to help you adapt your book into a TV series or a film—that can then be consumed. I just think the possibilities are endless. I mean, again, I think of your character and I'm like, oh, what would it be if Angelina Jolie licensed her image and you could have her play the lead character in your ARKANE series? I mean, again, the possibilities potentially are endless here. Jo: Well, and on that, if people think this won't happen—1776, I don't know if you've seen this, it's just being teased at the moment. Darren Aronofsky has made an American revolutionary story all with AI. So this is being talked about at the moment. It's on YouTube at the moment. The AI video is just extraordinary already, so I totally agree with you. I think things are going to be quite weird for a while, and it will take a while to get used to. You mentioned coming into the music industry in 2000, 2001—I started my work before the internet, and then the internet came along and lots of things changed. I mean, anyone who's older than 40, 45-ish can remember what work was like without the internet. Now we are moving into a time where it'll be like, what was it like before AI? And I think we'll look back and go like, why the hell did we do that kind of thing? So it is a changing world, but yes, exciting times, right? I think the other thing that's happening right now, even to me, is that things are moving so fast. You can almost feel like a kind of whiplash with how much is changing. How do we deal with the fast pace of change while still trying to anchor ourselves in our writing practice and not going crazy? Jack: Again, it's that everything everywhere all at once—you can get lost and discombobulated. I always say be the tortoise, not the hare—because you don't want to fly and die. You want pace and grace. Everyone will have a different pace. For some marathon runners, they can run a five-minute mile, some can run an eight-minute mile, some can run a twelve-minute mile. It's about finding the pace that works for you. Every one of us have different commitments. Every one of us have different ways we view the industry—some as a hobby, some as a business. So it's about honouring your needs, your commitment. Some of us, as you've had people on the podcast, some people are carers. They have to care. Some people are parents. Some people don't have those commitments and so can devote more time and then actually learn more, change more as a result. So again, it's about finding your groove, finding your rhythm, honouring that, and again, showing up consistently. Because motivation may get you started, but it's habit and discipline that sees you through. Keep that discipline, keep that pace and grace. Be consistent in what you can do. And know where you're at. Don't compare and despair, because again, if you look at someone else, they may be ahead of you, but the race is only with yourself in the end. So you've got to just focus on where you are at and am I in a better place than I was yesterday? Am I working on my business as well as in my business? How am I doing that? When am I doing that? And what am I doing that for? If you can be asking yourself those questions and making sure you're staying true to yourself and not burning out, making sure that you are honouring your other commitments, then I think you are going at the pace that feels right for you. Jo: Brilliant. Jo: Where can people find you and your books and everything you do online? Jack: Thank you so much for having me on, Joanna, today. You can find me on JackWilliamson.co.uk for all my nonfiction books and therapy work. Then for my fiction work, it is ABJackson.com, or ABJacksonAuthor on Instagram and TikTok. Jo: Well, thanks so much for your time, Jack. That was great. Jack: Thank you so much. The post Post-Traumatic Growth, Creative Marketing, And Dealing With Change with Jack Williamson first appeared on The Creative Penn.

Y'all know I love creative intersections between the CPG industry and Hip-Hop culture. And this newest Bobbie marketing campaign with Cardi B is slick. Playing off the famous Lil' Wayne “Weezy F baby and the F is for…” lines, I guess the “B” in Cardi B is for Bobbie. Though, the marketing campaign goes deeper than that. After expressing her frustrations (and struggles) around breastfeeding during a livestream, the purpose-driven organic infant feeding company, Bobbie, hopes Cardi B can bring her signature unfiltered confidence to a generation of parents navigating feeding choices amid a worsening maternal health crisis.

Join our next BoldBrush LIVE! Webinar by signing up here:register.boldbrush.com/live-guestLearn the magic of marketing  with us here at BoldBrush!boldbrushshow.comGet over 50% off your first year on your artist website with FASO:FASO.com/podcast---For today's episode, we sat down with Miriam Schulman, a New York–based artist, author of the book Artpreneur, and host of The Inspiration Place podcast. Miriam left a Wall Street career after 9/11 and has since built a long-term, sustainable art business while coaching other artists on marketing and mindset. She explains how sales training at a gym gave her the “aha” moment that sales skills are transferable and can be used to successfully sell art. A core theme of her book Artpreneur is choosing to believe you are an artist, claiming that identity early and confidently rather than waiting for external permission. Miriam identifies common mistakes artists make, especially underpricing their work and assuming “cheaper is easier to sell,” arguing instead that higher prices signal trust, quality, and a better collector experience. She strongly advocates for email marketing over social media, detailing why email vastly outperforms Instagram in engagement and how artists should collect addresses and email weekly in a personal, story‑driven way. Finally, she recommends LinkedIn and YouTube (used thoughtfully and collector‑focused) as better long‑term platforms than Instagram, and closes by urging artists to “keep marching forward,” taking consistent steps rather than freezing in fear or blaming external circumstances.Get your free first chapter here!schulmanart.com/believe/Order Artpreneur here:artpreneurbook.comThe Inspiration Place Podcast:schulmanart.com/podcast/Episodes mentioned:The Inspiration Place Episode 342: How She Sells Art on YouTube ft. Aramis HamerThe Inspiration Place Episode 357: The Artist's Guide to Growing on Patreon ft. Aramis Hamer

How Ouai became a $300M brand by turning customer comments into marketing gold.  Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

The marketing teams winning with AI today are not the ones chasing every new model release. They are the ones who found the boring, repetitive tasks their teams hate and automated those first.Nir Pochter, Co-Founder and CMO at Lightricks, joins Stephanie Postles on Marketing Trends to break down what AI actually means for creative workflows and why most teams are still using it wrong.You'll learn:- The "algebra problem" of AI adoption- How to save your design team 80% of their time- Why the gap between marketers who use AI well and those who don't is widening fast.- How to use an LLM scoring system to pre-review documents for you- The dangerous trend of "AI Marketer" job titles- What's really in store for the future of video+AI Key Moments:00:00 — Why AI Hasn't Improved Creative Output Yet02:06 — The Algebra Problem: Tools vs. Knowing How to Use Them07:27 — Nir's Background: AI PhD to Lightricks and FaceTune09:46 — What Used to Take Weeks Now Takes Minutes13:35 — Why Automating Everything Failed Miserably16:38 — Start with What People Hate Doing20:08 — The LLM Scoring System: Nothing Gets Reviewed Without an 8521:43 — Train Your LLM to Be Mean, Not Nice23:32 — Building Custom GPTs with Company Guidelines26:30 — The Pitfall: Using AI to Please Leadership28:47 — From Toys to Tools: Why Text-to-Video Isn't Enough31:05 — Coca-Cola's 70,000 Prompts (Was It Worth It?)34:41 — AI Won't Replace Creatives, But This Will37:04 — The Two Critical Skills: Prompting and Curation37:55 — How AI Multiplies the Skills Gap (7 vs 10 Example)42:47 — What CMOs Should Be Asking Their Teams46:20 — Why "AI Marketer" Is LinkedIn Fluff This episode is brought to you by Lightricks. LTX is the all-in-one creative suite for AI-driven video production; built by Lightricks to take you from idea to final 4K render in one streamlined workspace.Powered by LTX-2, our next-generation creative engine, LTX lets you move faster, collaborate seamlessly, and deliver studio-quality results without compromise. Try it today at ltx.studio Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Episode 59  From Vision to Value: Creative Marketing That Moves Results Creativity doesn't lose its power when it's measured - it gains direction. In our latest episode of Talking Marketing, we sit down with a seasoned creative marketing strategist, Claire Farrell to explore the evolution from graphic design to data-driven marketing leadership. We discuss CRM and performance marketing, leading creative teams, training sales organizations, and how AI is reshaping creativity without replacing it. If you're navigating the tension between creativity and data, or wondering what the future of marketing roles really looks like - this conversation offers clarity and perspective. A quick thank you to our sponsor, Brick Marketing, a trusted Boston digital marketing agency with 20+ years of experience, helping businesses drive strategy & implementation that solves complex challenges. Brick Marketing achieves business, sales, and marketing goals by offering the following solutions: SEO, GEO, content marketing, social media, PPC, email marketing, website development & AI marketing. You can learn more at brickmarketing.com, and we're grateful for their support in making this conversation possible.  

Send us a textWe're kicking off 2026 with a reflective, grounding, and honest conversation. In this episode of Branded & Booked, Tina and Kailee recap the end of last year, share their intentions for the year ahead, and dive into the non-business work that quietly transformed their businesses.We talk about the behind-the-scenes shifts that made the biggest impact, including:Learning how we work best through schedules, routines, and energy cyclesNavigating our personality types and honoring them in businessFinding balance to avoid burnout (instead of pushing through it)Setting stronger boundaries and going to therapyGetting our finances organized and aligned with our goalsThis episode is a reminder that growth doesn't always come from doing more — sometimes it comes from slowing down, getting honest, and building a life that actually supports your business.If you're entering 2026 craving more alignment, sustainability, and clarity, this one's for you.---✨ Follow us @brandedandbookedpodcast

Happy New Year & welcome to a brand new season of Off the Grid! Today we're kicking off this year-in-biz with our annual creative marketing toolkit  —  five episodes in five days to set you up for success in 2026!Press play to hear all about it, and tune in this week to learn:Our top 3 marketing strategies for 2026Need-to-know advice on SEO, AI & blogging in this era of the internetMy rules for email marketing + newsletters right nowHow to network better + host fun events (even if you're an introvert)& What trends will grab extra attention in the year ahead!You'll hear from amazing guests like Meg Casebolt, Arianna Smith, and Amanda Laird. It's basically a mini-of-the-moment-marketing-masterclass all for free on the pod feed this week! So please subscribe and share it with a friend xoRESOURCES + LINKS

How do you go from newsroom bloopers to leading national brand strategy? In Part 2 of our conversation with Stephen Johnson, we dive into the moments that shaped his mindset: From losing a news package on deadline to designing fish-themed fantasy football merch for charity. Stephen opens up about self-taught creativity, pushing the boundaries of “safe” marketing, and how he balances compliance with storytelling. He also shares why industry leadership isn't about flashy promises, it's about consistency, communication, and delivering on what you said you would. Whether you're in B2B marketing, managing rapid growth, or just trying to keep your creative spark alive, Stephen's story is packed with practical knowledge. Plus, we settle the ultimate Rockford debate: Uncle Nick's or Portillo's?

10 Ways To Make $3,000+ a Month In 2026 (the easiest methods possible)In episode 133 of The Side Hustle Experiment Podcast  John (https://www.instagram.com/sidehustleexperiment/ ) and Drew  (https://www.instagram.com/realdrewd/)  explore various entrepreneurial ideas that could generate $3,000 a month by 2026. They discuss opportunities in platforms like WhatNot and TikTok Shop, the Amazon Influencer Program, flipping items on Facebook Marketplace, and building a micro personal brand. The conversation also covers high ticket sales, local service businesses, affiliate marketing, and the potential of faceless YouTube channels. They emphasize the importance of creativity, leveraging existing skills, and the low startup costs associated with many of these ventures.Get all the business models: https://bit.ly/4oZOmUA Don't forget to Like, Subscribe, and hit the bell so you don't miss future episodes with top entrepreneurs and creators.Chapters00:00 Introduction to the $3,000 Challenge02:58 Exploring the WhatNot Opportunity05:56 The Amazon Influencer Program08:44 Building a Micro Personal Brand11:44 Flipping on Facebook Marketplace14:57 High Ticket Sales and Setting17:35 Leveraging TikTok Shop24:36 Opportunities in E-commerce and Sales Strategies26:34 Local Service Business Success Stories29:18 Creative Marketing for Service Businesses32:00 Seasonal Service Business Ideas34:46 Exploring Consignment as a Business Model37:23 Affiliate Marketing Insights41:57 The Power of Faceless YouTube Channels#AmazonInfluencer #SideHustle #MakeMoneyOnlineFollow us on Instagram: https://www.instagram.com/sidehustleexperimentpodcast/ Listen on your favorite podcast platformYoutube: https://bit.ly/3HHklFOSpotify: https://spoti.fi/48RRKcPApple: https://apple.co/4bmaFOk Check out Drew's StuffInstagram: https://www.instagram.com/realdrewdTwitter: https://twitter.com/DrewFBACheck out John's StuffInstagram: https://www.instagram.com/sidehustleexperiment/Twitter: https://twitter.com/SideHustleExp FREE ResourcesFREE Guide: How to Make Money Reviewing Products https://bit.ly/3HIGFSP

Creative Marketing Ideas for Small Businesses

Daksh Gupta is the Co-founder and CEO of Greptile, the AI code reviewer that understands your entire code base.Greptile just closed a $25M Series A led by Eric Vishria at Benchmark, and we get into their long and winding journey to build one of the fastest growing AI companies.Thanks to Suds at SF1 for helping brainstorm topics for the conversation.Thank you to Numeral and Hanover Park for sponsoring this episode.Numeral: The end-to-end platform for sales tax and compliance. Try it here: https://bit.ly/NumeralThePeelHanover Park: Modern, AI-native fund admin at https://www.hanoverpark.com/TurnerTimestamps:(3:15) Evolution of AI coding + code review(11:23) Coding will never be fully automated(18:07) Why you need a separate code reviewer(24:34) How eng teams adopting AI is changing(27:37) Why LLM costs will come down(31:54) Pricing AI products(35:27) Getting your team to adopt AI(38:17) How Daksh started the 996 discourse(42:10) Recruiting is a funnel, open roles are a product(49:19) Making an energy drink for programmers(51:19) Brainstorming marketing stunts(57:22) Don't do hype marketing too early(59:41) Starting a band, hitting #14 on Spotify(1:06:35) Evolution of the startup meta(1:12:39) Starting Greptile in class at Georgia Tech(1:19:18) Moving to SF, getting into YC(1:23:44) Pivoting from codebase chat to code review(1:27:09) Crazy growth and mimetic desire(1:29:47) Pricing AI software(1:34:44) How to market developer tools(1:39:46) Greptile's fundraising journey(1:42:57) Why YC is worth the 7% dilution(1:46:39) Treat fundraising like datingReferencedGreptile: https://www.greptile.com/Careers at Greptile: https://www.greptile.com/careersMonetizing Innovation: https://www.amazon.com/Monetizing-Innovation-Companies-Design-Product/dp/1119240867Greptile Work Culture: https://www.greptile.com/blog/work-cultureEpisode with Adit @ Reducto: https://youtu.be/h98dLRJFHMMFollow DakshTwitter: https://x.com/dakshgupLinkedIn: https://www.linkedin.com/in/dakshg/Follow TurnerTwitter: https://twitter.com/TurnerNovakLinkedIn: https://www.linkedin.com/in/turnernovakSubscribe to my newsletter to get every episode + the transcript in your inbox every week: https://www.thespl.it/

In the conclusion of this first Crash Course mini-series, the hosts are sharing some of the commonly overlooked aspects of selling a workshop. They discuss how to navigate specific scenarios that they've encountered in hosting creative events and send you off with some encouraging words. Join us for this special in-person creative workshop in NYC on November 13th! Get tickets here!For a transcript of this episode, contact us at chaoticcreativespodcast@gmail.com Cover art designed and photographed by Kristle Marshall for Hom Sweet HomIf you love what we are doing and want to support us, head to patreon.com/chaoticcreativesFollow the pod on Instagram @chaoticcreativespod and tag us in the projects you're working on while listening!Say hi or tell us a silly lil joke: chaoticcreativespodcast@gmail.comLauren's links:WebsiteInstagramOnline ClassesRachael's links:WebsiteInstagramPrioritize Play WorkshopStyle Course

School is back in session—and so is the CMO Podcast, live from Penn State's Alumni Leadership Conference. In our annual tradition, Jim welcomes three remarkable Penn State alumni on stage to explore the art and science of decision-making. Together, they dive into the vulnerable moments that shaped their lives, the career pivots that defined their paths, and the lessons learned when decisions didn't go as planned.This year's guests bring diverse experiences:Whit Friese, VP of Creative Marketing at The Home Depot, whose career journey spans advertising, Hollywood, and Emmy-winning creative work at CNN.Camille Chang Gilmore, Senior VP & Chief Human Resources Officer at Avanos Medical, who built her career leading people and driving diversity at Boston Scientific.Jim Erickson, founder and longtime CEO of Blue Mountain Quality Resources, a leader in life sciences software solutions.Join us for an honest, inspiring, and lively conversation about the critical choices that shape leaders—and the wisdom they pass on to the next generation of Nittany Lions.---This week's episode is brought to you by Deloitte.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Monster trucks, skeletons, and a CMO who doesn't think about cost analysis very often. In this in-studio conversation, Torq CMO Don Jeter breaks down how brand-led world-building beats feature dumps, why entertainment now matters more than information on the trade show floor, and how a Monster Jam partnership and an episodic LinkedIn “junior intern” series created real pipeline by earning mental real estate long before buyers are in-market. We get into the 60-day rebrand sprints, showing up at Black Hat, aligning sales and product so bold creative actually converts, measuring what matters when attribution gets fuzzy, and using AI for brainstorming without shipping “AI slop.” Stick around to the lightning round where Don reveals his $10M marketing moonshot and the sacred marketing belief he thinks won't age well. If you care about brand, demand, and breaking B2B sameness, watch through to the end and then queue it up on audio for the commute. Key Moments: 00:00: Brand > Features: Cold Open02:09: Rebrand to Stand Out (Not Blend In)03:53: Trade Show Strategy + Monster Jam Booth07:31: World-Building for B2B Brands10:02: Episodic LinkedIn: Meet “Intern Trevor”13:18: Do Bold Stunts Actually Drive Revenue?20:16: Brand x Product x Sales: Tight Alignment30:04: Polarizing on Purpose: Handling the Haters34:30: Collabs, Culture & Consistency (Beyond F1)38:52: AI for Ideas, Humans for Taste45:00: Hiring Creatives + Technical PMM Muscle48:03 Lightning Round (Super Bowl Ads, Hot Takes & More)  Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

How persuasive are you with colleagues, clients and friends? Are you ready to take your persuasion skills to the next level?Tune in to my conversation with Dr. Yaniv Zaid and learn:Why persuasion skills are so important in our lifeWhat hinders our ability to persuade othersHow to be more persuasive in your work and personal lifePractical persuasion techniques for leaders and entrepreneurs Known to the world as "Doctor Persuasion", economist and attorney Dr. Yaniv Zaid acts as a business consultant to government departments, private firms, and public organizations.He holds a PhD in law and utilizes his rich knowledge and experience to help others achieve success.Following 20 years of international success, Dr. Zaid is the author of 11 best seller books including "Public Speaking", "Creative Marketing" and "Sales Bible", and is often invited to lecture and consult around the world.Connect with Dr. Zaid: https://linktr.ee/drpersuasion

In this Throwback episode, Amazon brand-building expert Kevin shares advanced strategies for established sellers aiming to scale to eight figures and beyond. He emphasizes the shift from selling generic products to building authentic brands, leveraging Amazon as a distribution channel rather than the sole platform. Kevin discusses creative tactics for collecting customer data—like compelling insert cards and personalized experiences—and highlights the importance of nurturing an engaged email list. The conversation covers email marketing best practices, the challenges of today's Amazon landscape, and actionable steps for long-term brand growth both on and off Amazon.Chapters:The Shift to Real Brand Building on Amazon (00:00:00)Discussion on the end of "me-too" products and the need for genuine brand building to scale on Amazon.What Makes a Real Brand (00:01:41)Explains the difference between a product and a true brand, using search volume and customer recognition as benchmarks.Owning Customer Data & Creative Inserts (00:02:37)Importance of collecting customer data, using creative insert cards, and leveraging off-Amazon channels for customer relationships.Pet Brand Example: Insert Offers & Birthday Campaigns (00:03:27)Detailed example of using free sample offers, pet registration, and birthday postcards to build loyalty and collect data.Email Marketing Challenges & Deliverability (00:07:40)Covers issues with email engagement, deliverability, and strategies to stay out of spam folders.Email Frequency & Value-Driven Content (00:09:18)Best practices for email frequency, balancing value and promotions, and the importance of testing.Testing Offers & Audience Warmth (00:10:42)The need to test different offers and tailor messaging based on audience familiarity with the brand.Actionable Takeaways for Amazon Sellers (00:12:01)Summarizes three key actions: build a real brand, create an email list, and provide value to your audience.Top Billion Dollar Seller Summit Speakers (00:13:45)Kevin names top speakers/attendees to follow for Amazon growth insights: Brandon Young, Casey Goss, and Josh Hadley.How to Connect with Kevin (00:16:33)Kevin shares the best way to contact him—primarily via Facebook.Links and Mentions:Tools and WebsitesShopifyWooCommerceAmazon Prime now Prime VideoTaxJarBillion Dollar Seller SummitRecommended SpeakersBrandon Young on LinkedInTranscript:Josh 00:00:00  You talked a lot about how important brand building is on Amazon now, as our audience primarily has established Amazon businesses, they've already found success, but they're looking to go to eight figures and beyond. You know, what do you see going on in the Amazon space right now? And some of the advice and strategies that you would recommend to establish sellers right now?Kevin 00:00:23  Yeah, that's a tough one because some of them are going to need to pivot, and it's going to be a little bit of a hard pivot because in the past on Amazon, there's a lot of people that built successful businesses and even exited successful businesses just basically finding opportunities. Sticking a name on it, you know, on a label on it and selling it, then selling that to an aggregator. But that's those days are pretty much over. I'm not going to say it doesn't happen. It could still happen here and there. And then there's a lot of people, as you know, that may have started with a small amount of money, and that's way more difficult now.Kevin 00:00:52  Not that you can't do it, but, you know, I always say, I always hear stories that people say, yeah, I started with 500 bucks and now I got an eight figure business. And I always say, RBS, you might have started with $500. That may be true. But two weeks later, your uncle gave you ten grand. Or somebody. You got a credit card or you did something. There's just no way it did. That just flat out does not happen. from 500. There was something else along the way. It might not be the money out of your pocket, but there's something else along the way in those days are much more difficult now. And as Amazon's you know Amazon's everything is more towards rewarding brands. You know the brand registry the brand analytics the all the different you know the advertising thing. Everything is there trying to reward those brands. It's because they're trying to clean it up as well. They don't want just this hodgepodge, flea market on there. They want, you know, people.Kevin 00:01:41  They're coming for brands. And a lot of people think they're a brand and they're really not. I say that if you don't have at least 3000 searches a month on your brand name on Amazon, on Amazon, because Amazon is so big, you're not a brand. If people are not looking for you, buy that that brand name and typing that in and you can see it in brand analytics and it's got like 3000 searches a month or more, then you're actually not a brand. You're just a product. And so that's where a lot of people get confused. And a brand is not a logo. A brand is not a name. That's part of it. But a brand is what emotion is a feeling. It's an evolution of something that people feel identity towards this or a passion towards this, or it represents something that they believe in or that they feel. And that's where a lot of big sellers are making mistakes. you know, you see all these, these, Chinese brands on Amazon, that strange brand names like Z, X, T, Y, or whatever can even pronounce a damn thing, right? That's not a brand.Kevin 00:02:37  I mean, they're doing that because it's easy to get a trademark on that. They can. Those things can fly through, the trademark process really easy so they can get the brand registry and all that. But those aren't aren't really brand names. so I think you need to switch more toward brand and you need to switch to more towards they need to they need to own their customer lists. you know, on Amazon, you don't get that data anymore. You used to be able to download that data. And so if you're selling, FBA, FBA on Amazon, you don't get that data. If you're doing FBM, you can still get it. And there used to be a loophole like with tax jar that got, I think just recently got shut down. A lot of privacy issues there. But you need to figure out ways to actually get that data and whether that's switching over, you know, if you're selling on Shopify or WooCommerce, start using Amazon Prime. the new, ship with Prime, whatever it's called Shopify shipping.Josh 00:03:25  Shop with Prime. Yeah.Kevin 00:03:27  Yeah. Where the Amazon will fulfill it for you off your, Shopify store. So you get that extra customer service level. Plus you get the customer data, plus anything you're selling on Amazon. It's just a huge market. You've got to figure out ways to try to get them into your ecosystem with, creative inserts and creative marketing stuff. I mean, like, one of the things that we do with one of my brands, for example, I have a pet brand of dog treats, and whenever someone buys these dog treats off of Amazon, you know, they spend 30 bucks to buy these dog treats. We will have a really cool. It's not just like a business card, but like something that really gets their attention. into the in the package and it says, hey, get a sample of all of our treats and we'll do a zero plus free plus shipping offer. So it's like if we have, for example, if we're selling bully sti...

Most brands talk about standing out. Very few actually do it. The ones that win are the ones willing to take a swing, sometimes even a wild one.That's exactly what GoDaddy did with the “Act Like You Know” campaign, a Super Bowl ad that became a cultural moment because of its boldness. In this episode, we explore the marketing lessons behind it with special guest Sydney Sloan, Chief Marketing Officer at G2.Together, we explore what B2B marketers can learn from emotional storytelling, influencer culture, and why building brand in the age of AI requires creativity, boldness, and a willingness to have a little fun.About our guest, Sydney SloanSydney Sloan is a visionary marketing leader with a track record of driving growth and innovation in the tech industry. As CMO of G2, the world's largest and most trusted software marketplace, Sydney is at the forefront of shaping the company's strategic direction. Sydney previously held CMO roles at compliance automation software company Drata, sales tech leader Salesloft, and cloud content management visionary Alfresco.What B2B Companies Can Learn From GoDaddy's “Act Like You Know” Campaign:Take bold swings. Safe marketing doesn't get noticed. To capture attention, B2B brands have to be willing to step outside the comfort zone and take real creative risks. As Sydney shared, “Take a big swing. Go do something outside of your comfort zone.” Boldness is the difference between blending in and breaking through.Your brand is the moat. With paid tactics getting harder, brand is the lasting advantage. It's not about clicks or keywords anymore. It's about the emotional connection people feel. As Sydney says, “Brand is right. It's the emotional connection that you actually build between a brand, which is not a person… and the audience.” In the age of AI, trust and resonance are the true differentiators.Influencers aren't just for B2C. Big-budget companies might hire celebrities, but every B2B brand can find ways to put people at the center of their story. It's about connection, not just reach. Sydney explained, “You can still use influencers, you can still have people connecting to people and doing it in creative ways.” In B2B, credibility often comes best through people, not platforms.Quote“We gotta go back and invest in brand. And what does that mean, and how do I do it? It's not the old playbook. That thing is gone. Display, out the windows. Google search, out the window. We are all at the starting line together. And whoever's the most creative and figures out this new era we're in has an unfair advantage.”Time Stamps[00:55] Meet Sydney Sloan, CMO at G2[01:17] Why GoDaddy's “Act Like You Know” Campaign[03:55] The Role of Influencers in B2B Marketing[11:39] The Role of CMO at G2[13:19] Understanding GoDaddy's “Act Like You Know” Campaign[19:32] B2B Marketing Lessons from GoDaddy's “Act Like You Know” Campaign[33:29] The Power of Creative Marketing[37:50] Final Thoughts and TakeawaysLinksConnect with Sydney on LinkedInLearn more about G2About Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise.

Tune in to our weekly LIVE Mastermind Q+A Podcast for expert advice, peer collaboration, and actionable insights on success in the Probate, Divorce, Late Mortgage/Pre-Foreclosure, and Aged Expired niches!  Today's All The Leads Mastermind episode #544 features an open forum where coaches and investors from across the country answer questions about probate, pre-probate, divorce, late mortgage and pre-foreclosure, and expired listings. Listeners hear practical plays for lead handling, including the first six touches, CRM workflow, and CMA-based value for property verification with tools like Property Plus. The discussion dives into strategies such as calling leads immediately after review, using unbranded thank-you cards, and leveraging video outreach with Dub to track engagement. They explore the power of multi-step mail campaigns (six to twelve months), the role of Probate Mastery and Probate Cash offers, and how to blend attorney and title-partner support without slowing momentum. Real-world examples highlight how a well-timed call, a well-crafted CMA, and a genuine service mindset can unlock new opportunities, even in challenging markets of probate, divorce, and distressed properties. This session emphasizes taking concrete action, sharing wins, and applying a repeatable process that builds trust, reduces friction, and increases closing probability across probate, pre-probate, and aging-in-place niches.  Key Takeaways:  - Use Property Plus to verify property types before outreach.  - Call leads immediately after review and log results in your CRM.  - Send unbranded cards after meaningful conversations to stay memorable.  - Use video messages and track engagement via a platform like Dub. - Implement a six-month (and twelve-month) letter campaign to nurture probate leads.  - Pair outreach with attorney or title-company support to close more deals.  To learn more, visit https://www.AllTheLeads.com or call (844) 532-3369 to check how many leads are available in your market.  #ProbateMarketing #LeadGeneration #RealEstateInvesting #RealEstateLeadsPrevious episodes: AllTheLeads.com/probate-mastermindInterested in Leads? AllTheLeads.comJoin Future Episodes Live in the All The Leads Facebook Mastermind Group:  https://facebook.com/groups/alltheleadsmastermindBe sure to check out our full Mastermind Q&A Playlist Support the show

In this episode of 'Small Town Big Business,' hosts Jennifer Olson and Russell Williams welcome Whitney Roberts and Jade Mccalla from Idea Creative Marketing. The discussion delves into the unique business journeys of Whitney and Jade, spotlighting the challenges and successes they've encountered in the marketing industry. Whitney shares her start in Marion, Illinois, and the growth of Idea Creative Marketing, emphasizing the importance of passion and adaptability in small business marketing. Jade discusses her experiences with the American Marketing Association and the dynamic nature of their day-to-day operations. The conversation also touches on the significance of local networking, the evolution of marketing strategies, and the benefits of working with small businesses over large corporations. The episode ends with insights into their personalized approach to marketing services and the impact of community-focused growth. Special thanks to sponsors and contributors who make the podcast possible.00:00 Welcome to Small Town Big Business00:51 Introducing Whitney Roberts and Jade McCalla01:14 The Journey of Idea Creative Marketing01:35 Office Space and Community Involvement04:17 Roles and Responsibilities04:56 Background Stories and Career Paths13:12 Marketing Evolution and Strategies18:12 Team Dynamics and Strengths22:17 AMA Conference and Networking23:10 Financial Turnaround of AMA24:59 Fundraising Success Stories27:20 Challenges of Retaining Local Talent29:30 Small Business vs. Corporate Jobs34:17 Client Relationships and Onboarding41:22 Custom Marketing Solutions44:46 Passion and Motivation in Marketing48:31 Conclusion and AcknowledgementsRecorded at EThOs Small Business Incubator and Co-working Spaces in Marion, Illinois.https://members.ethosmarion.org/ SUBSCRIBE TO THE PODCASTOur guest: https://ideacreativemarketing.com/

Send us a textIn this episode of Branded & Booked, Kailee and Tina explore the power of saying “no” and why it's a crucial skill for building a sustainable business and life.They share their personal experiences and growth around:Taking care of yourself firstSetting boundaries in business and with clientsBreaking free from people-pleasingHelping others without draining yourselfEmbracing the discomfort that comes with growthIf you've ever felt guilty for saying no or struggled to set boundaries, this conversation will give you the tools and perspective to protect your energy and create space for success.---✨ Follow us @brandedandbookedpodcast

AI won't replace you, but it can help you do more. Marketing expert Tamara Bingham (Likely Story Strategies) shares 5 practical ways wineries can use AI to save time, repurpose content, and plan smarter. Tune in for quick tips to work more efficiently and stay creative. Resources: *** Tell Your Sustainable Story Online Course *** Apply for SIP Certified Wine Likely Story Strategies Marketing Tips eNewsletter Sustainable Story Worksheet Print Electronic Vineyard Team Programs: Juan Nevarez Memorial Scholarship - Donate SIP Certified – Show your care for the people and planet  Sustainable Ag Expo – The premiere winegrowing event of the year Vineyard Team – Become a Member

To get more information about booking a consulting day with Vince, please do one of the following:Send a direct email to Vince to bypass his sales team: vince@gabrielefitness.comClick the link below and fill out the form:https://coaching.vincegabriele.com/ Podcast SummaryIn episode three of the Long Island Gym Tour, Vince visits longtime SPF Mastermind member Jonathan Sodo of Empowered Training. Over lunch, they dive deep into financial discipline, business focus, and practical marketing strategies. Vince emphasizes the importance of knowing your numbers—especially profit and loss statements—before chasing new revenue streams. He challenges Jonathan to focus solely on hitting a specific member goal before launching new offerings like a nutrition program. They also explore maximizing existing marketing wins through the “More, Better, New” method, tapping into local proximity opportunities (like residents living directly above the gym), and leveraging holidays or events to create irresistible offers. Packed with tactical advice and real-world examples, this episode is a playbook for growth without distraction. Top 5 PointsKnow Your Numbers – Review profit and loss statements monthly, understand key expense categories, and track profitability to guide business decisions.Focus Before Diversifying – Hit a critical member or revenue benchmark before introducing new services to avoid diluting your core offering.More, Better, New Marketing – Double down on strategies already producing results, improve their quality, and only then add new methods.Leverage Proximity – Target nearby residents or businesses with special events, trials, and workshops to capture easy, high-retention clients.Make More Offers – Use holidays, appreciation events, and seasonal themes as excuses to run special promotions, generating more leads and sales. To get more information about booking a consulting day with Vince, please do one of the following:Send a direct email to Vince to bypass his sales team: vince@gabrielefitness.comClick the link below and fill out the form:https://coaching.vincegabriele.com/ If you're a gym owner seeking answers on how you can grow your gym, make more money, and have more freedom to do what you love, visit www.vincegabriele.com or book a call by CLICKING HERE!

How a Chinese Survivor.io Clone Is Printing $170K/Day in a Brutal Category?We tear into Mech Assemble: Zombie Swarm, a high-performing “shoot ‘em up” that's managing to out-earn Survivor.io in a red-ocean market. With nearly $4M monthly revenue, $170K/day at peak, and only ~12K daily downloads, the game is proof you can win with ruthless monetization, creative overload, and a mix of East + West appeal.Key takeaways:Category Killer: In a genre where most titles die after launch month, Mech Assemble is holding and scaling revenue.Revenue Mix: 85%+ IAP with whales from the US, Japan (20%), South Korea, Taiwan, and Tier 1 EU. Ads add ~$14K/day.Customization Hook: Fully movable, functional weapon placement on mechs — a novelty in the subgenre.Onboarding Power Move: Classic “Asian onboarding” — start overpowered, then strip it away.Aggressive Monetization: 200-pull pity timers, daily ad boosts, limited waifu offers, and multiple battle passes.Creative Strategy: 500+ pages of creatives across TikTok, Google, and Facebook. Mix of AI-generated, meme-driven (Skibidi Toilet, Gundam knockoffs), and misleading playables.UA Reality: CPIs hitting $30+ in US, mitigated by whale-heavy spending and blended campaigns. Downloads modest, but ARPDAU sky-high.Why It Works: Strong East + West monetization, relentless creative testing, genre familiarity + novelty in mech customization.Get our MERCH NOW: 25gamers.com/shop--------------------------------------PVX Partners offers non-dilutive funding for game developers.Go to: https://pvxpartners.com/They can help you access the most effective form of growth capital once you have the metrics to back it.- Scale fast- Keep your shares- Drawdown only as needed- Have PvX take downside risk alongside you+ Work with a team entirely made up of ex-gaming operators and investors---------------------------------------For an ever-growing number of game developers, this means that now is the perfect time to invest in monetizing direct-to-consumer at scale.Our sponsor FastSpring:Has delivered D2C at scale for over 20 yearsThey power top mobile publishers around the worldLaunch a new webstore, replace an existing D2C vendor, or add a redundant D2C vendor at fastspring.gg.---------------------------------------This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let's not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg, Matej Lancaric⁠ Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipgChapters00:00 Introduction to the Episode04:21 Exploring the Game: Make Assemble07:16 Gameplay Mechanics and Features10:10 Monetization Strategies and Revenue Insights13:14 Customization and Player Engagement16:08 Creative Marketing and User Acquisition19:22 Comparative Analysis with Other Games22:09 Future Predictions and Closing Thoughts---------------------------------------Matej LancaricUser Acquisition & Creatives Consultant⁠https://lancaric.meFelix BrabergAd monetization consultant⁠https://www.felixbraberg.comJakub RemiarGame design consultant⁠https://www.linkedin.com/in/jakubremiar---------------------------------------Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!Hit the Subscribe button on YouTube, Spotify, and Apple!Please share feedback and comments - matej@lancaric.me

Ashlee Sang, the founder of Ashlee Sang Consulting, joined me on LinkedIn Live to discuss creative marketing practices under constraints. Ashlee explains her work with multi-passionate and deep-thinking individuals to help them bring their ideas into the world through brand messaging and related marketing consulting. She discusses ethical marketing strategies, including attraction and consent-based marketing, which focus on building trustworthy, human-centric connections rather than manipulative tactics. Ashlee emphasizes the importance of creating relatable and clear website copy, and effective elevator pitches that move away from generic and jargon-filled descriptions. She touches upon the alignment of her values-based business model with effective client relationships, highlighting that most clients seek clear and empathetic communication over typical legal jargon. Ashlee also explores practical ways for lawyers to differentiate themselves through personalized branding and storytelling. We delve into the utility of AI tools for simplifying lawyer-client interactions and enhancing relatability. Ashlee advocates for a retainer model in her consulting practice, echoing themes of trust and long-term client engagement that resonate with subscription-based legal services.__________________________Check out Ashlee Sang.Sign up for Paxton, my all-in-one AI legal assistant, helping me with legal research, analysis, drafting, and enhancing existing legal work product.Get Connected with SixFifty⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, a business and employment legal document automation tool.Sign up for ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Gavel⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, an automation platform for law firms.Check out my other show, the Law for Kids Podcast.Visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Law Subscribed⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to subscribe to the weekly newsletter to listen from your web browser.Prefer monthly updates? Sign up for the Law Subscribed Monthly Digest on LinkedIn.Want to use the subscription model for your law firm? Sign up for the Subscription Seminar waitlist at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠subscriptionseminar.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.Check out ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Mathew Kerbis'⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ law firm ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscription Attorney LLC⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Get full access to Law Subscribed at www.lawsubscribed.com/subscribe

Josh Sebo (COO of OfferVault), Adam Young (CEO of Ringba), industry legend Harrison Gevirtz and special guest Lauren Petrullo discuss:- Black Friday / Cyber Monday Prep- The 1st Email People Send to New Leads is Garbage- How to Practice Safe Marketing- Personalization is No Longer an Option in 2025- Stop Guessing & Start GuaranteeingFollow Us:OfferVault:WEBSITE: https://www.offervault.com/FACEBOOK: https://www.facebook.com/offervaultINSTAGRAM: https://www.instagram.com/offervaultmarketing/TWITTER: https://www.twitter.com/offervaultLINKEDIN: https://www.linkedin.com/company/offer-vault/Adam Young: RINGBA: https://www.ringba.comRINGBA's INNER CIRCLE: https://try.ringba.com/inner-circle/FACEBOOK: https://www.facebook.com/ringbaINSTAGRAM: https://www.instagram.com/adamyoung/TWITTER: https://www.twitter.com/arbitrageLINKEDIN: https://www.linkedin.com/in/capitalistHarrison Gevirtz:INSTAGRAM: https://www.instagram.com/affiliate/LINKEDIN: https://www.linkedin.com/in/harrisongevirtz/Lauren Petrullo:PERPETUAL TRAFFIC PODCAST: https://www.youtube.com/@perpetual_traffic MONGOOSE MEDIA: https://mongoosemedia.us/INSTAGRAM: https://www.instagram.com/laurenepetrullo/LINKEDIN: https://www.linkedin.com/in/laurenpetrullo/

In this week's episode of Fully Booked, fiction author and marketing veteran Kae Wagner joins us to share how indie authors can approach publishing with a more strategic mindset. Drawing from her success with the Frankie Girl series, Kae explains how treating fiction as both art and product can lead to stronger sales, deeper reader engagement, and long-term growth. She offers a wealth of practical insights that many fiction authors overlook, from building series with intention to understanding reader psychology and leveraging tools that drive real results. This conversation is packed with inventive and actionable marketing strategies that go far beyond the basics. If you're ready to take your writing career to the next level, this episode delivers the guidance to get you there.   Kae Wagner https://www.kaewagner.com/   The Bold Author's Network https://www.BoldAuthorsNetwork.com   Hidden Gems Need our help publishing or marketing your book?  https://www.hiddengemsbooks.com/author-services/   All episode details and links:  https://www.hiddengemsbooks.com/podcast

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Brad Friedman and Kasper Sierslev reveal how smart marketing processes free you up to focus on the fun, creative work. Kasper Sierslev is not just a marketer; he's a visionary thought leader dedicated to transforming in-house marketing and creative collaboration. Kasper's journey is a testament to his commitment to sharing knowledge and nurturing creativity, not solely for client acquisition, but for the elevation of the entire industry. As the founder of a company that helps brands establish and fortify in-house competencies, Kasper brings a wealth of experience. His extensive background encompasses pivotal roles in respected brand agencies, as well as steering his own startup and overseeing global campaigns for one of the world's largest shipping companies. This multifaceted experience equips him with a unique perspective, allowing him to effortlessly bridge the gap between diverse industry landscapes. Kasper's passion for in-house marketing is palpable, evident in his best-selling book, "Moving In-House." He envisions a future where books, reports, and talks act as catalysts for innovation, propelling the industry toward new heights. With expertise that spans marketing operations, creative synergies within in-house teams, and content production, Kasper is poised to steer your podcast toward an illuminating exploration of in-house excellence. The Digital Slice Podcast is brought to you by Magai. Up your AI game at friedmansocialmedia.com/magai

Running back-to-back launches without a strategic timeline is the fastest way to burn out your audience, exhaust your creativity, and watch your conversion rates plummet. In today's episode, I'm breaking down my proven 3 phase campaign timeline that transforms chaotic launches into strategic, story-driven experiences that feel exclusive and exciting every single time. Whether you're launching for the first time or you've been running campaigns back-to-back and feeling the creative burnout, this framework will revolutionize how you approach your next launch. You'll discover the critical re-engagement phase that most people skip (and why it's costing them sales). We'll also chat about how I structure my pre-launch to guide people through personal story, audience re-education, and my unique genius. Plus, the "creative ammo" strategy that turns my launch week into my most inventive period instead of my most stressful. I'm revealing why your audience gets "highly trained" to ignore your campaigns and exactly how to break that pattern. I've used this exact framework to build my seven-figure design agency, and now I'm sharing every detail with you. In today's episode, we're chatting about: • My three-phase campaign framework  • Why exclusivity is everything  • My pre-launch storytelling sequence  • Creative ammo strategy  Connect with me:  Website Join our email list! Instagram Pinterest   Get creative support to turn your content into sales before, during and after your launches. From content classes to learn new campaign marketing skills, to custom designed assets completely done for you, we've thought of it all inside Sales Studio. Join today: https://highflierpowerhouse.com/retainer  Get the photoshoot, website, and content strategy you need to increase your business revenue and reputation. Apply for The Rebrand Experience https://highflierpowerhouse.com/rebrand-experience  

Ballers, the new sports bar and restaurant on Route 45. Co-owners Brittany and Amar share their inspiring journey from longtime friends to business partners, overcoming personal and professional challenges to create a welcoming, community-focused spot. Listeners hear about Ballers' fresh menu, family-friendly atmosphere, and commitment to great service. Building Community, Resilience, and Excellence: The Story and Lessons Behind Ballers Sports Bar in Grayslake There's something special about a hometown sports bar—a place where the food is fresh, the games are always on, and everyone is treated like family. In the latest episode of Discovering Grayslake, host David Wall sits down with Amar and Brittany, the passionate co-owners of Ballers, Grayslake's newest sports bar and restaurant. Their journey is more than just a business story; it's a masterclass in resilience, community-building, and the pursuit of excellence. Whether you're a local entrepreneur, a restaurant enthusiast, or someone who loves a good underdog story, this in-depth look at Ballers offers valuable lessons and actionable insights. Let's break down the key themes and tips from the episode, so you can apply their wisdom to your own ventures—or simply appreciate the heart behind your next burger and beer. 1. Define Your Core Values and Let Them Guide Every Decision The Ballers Acronym: More Than a Name Amar and Brittany didn't just pick a catchy name—they built Ballers around a set of core values, using the word as an acronym: B**elieve: Always believe in yourself and your dreams. A**chieve: Work hard and never give up. L**earn: Knowledge is power; keep learning. L**ove: Love yourself and stay positive. E**njoy: Enjoy life and what you do. R**espect: Treat everyone equally and earn respect by giving it. Actionable Advice: Articulate your values.** Whether you're opening a business or leading a team, define what you stand for. Post these values where your staff and customers can see them. Live your values.** Amar and Brittany treat every guest—neighbor or star athlete—with the same respect and care. This consistency builds trust and loyalty. Let values drive culture.** A values-driven environment attracts like-minded staff and customers, creating a positive feedback loop. 2. Embrace the Power of Community and Personal Connection Creating a “Home Away from Home” Ballers isn't just about sports and food; it's about fostering a sense of belonging. David Wall notes that the best bars and restaurants feel like home, where staff and regulars know each other by name. How Ballers Does It: Warm, friendly service:** From the moment you walk in, you're greeted like family. Personal touches:** Amar and Brittany's playful banter behind the bar adds to the welcoming vibe. Community engagement:** Specials for local car wash customers, discounts for podcast listeners, and a focus on supporting local events. Actionable Advice: Get to know your customers.** Learn their names, their favorite teams, and their stories. Reward loyalty.** Offer discounts, host special events, and recognize your regulars. Be present.** Owners who are visible and engaged set the tone for the entire establishment. 3. Resilience in the Face of Adversity Overcoming Setbacks—Together Opening Ballers wasn't easy. Amar and Brittany faced skepticism, a challenging location, and even a life-altering accident that left Brittany with multiple injuries. Yet, their determination never wavered. Key Takeaways: Lean on your support system.** Amar and Brittany's friendship and partnership helped them push through tough times. Stay positive.** They used naysayers' doubts as motivation. Adapt and persevere.** Even during Brittany's recovery, she stayed involved, inspiring everyone around her. Actionable Advice: Expect setbacks.** Every new venture faces obstacles—plan for them and don't let them derail your vision. Celebrate small wins.** Each positive review, returning customer, or successful event is a step forward. Share your story.** Customers connect with authenticity and resilience; don't be afraid to let them in on your journey. 4. Quality and Consistency Are Non-Negotiable Food, Service, and Experience Ballers' menu is a testament to their commitment to quality. From half-pound, farm-to-table Angus burgers to jumbo wings and made-to-order guacamole, every dish is crafted with care. How They Ensure Quality: Invest in equipment:** A great burger needs a great grill. Ballers replaced all kitchen equipment to ensure consistency. Hire experienced staff:** Their head chef, Poncho, brings over 30 years of expertise. Menu design:** Brittany's experience helped create a menu that maximizes ingredient use and maintains high standards. Actionable Advice: Don't cut corners.** Fresh, high-quality ingredients and skilled staff are worth the investment. Consistency is key.** Customers return for the experience they know and love—make sure every visit meets expectations. Solicit feedback.** Use reviews and direct feedback to identify areas for improvement. 5. Smart Menu Planning and Specials Drive Traffic Balancing Variety and Focus Ballers offers a diverse yet focused menu, with crowd-pleasers like the Hangover Burger, flatbreads, and weekly specials (Taco Tuesday, Wing Wednesday, Fish Fry Friday). Menu Insights: Signature items:** Unique offerings like the Hangover Burger set Ballers apart. Weekly specials:** These create routine and give customers a reason to return. Family-friendly options:** A dedicated kids' menu ensures everyone feels welcome. Actionable Advice: Start with your strengths.** Build your menu around what you do best. Rotate specials.** Keep things fresh and give customers something to look forward to. Listen to your market.** Adjust offerings based on customer feedback and demand. 6. Leverage Reviews and Digital Presence The Power of Word-of-Mouth in the Digital Age Amar and Brittany understand that in today's world, Google reviews can make or break a new restaurant. They actively encourage honest feedback and use it to improve. Best Practices: Ask for reviews.** Don't be shy—remind happy customers to share their experiences online. Respond to feedback.** Thank reviewers and address concerns promptly. Monitor your reputation.** Use reviews as a tool for growth, not just validation. Actionable Advice: Make it easy.** Provide QR codes or links to your review pages. Highlight positive reviews.** Share them on social media and in your establishment. Learn from criticism.** Use constructive feedback to refine your offerings and service. 7. Creative Marketing and Community Outreach Standing Out Without a Big Budget Competing with corporate chains is tough, but Ballers uses grassroots marketing and community engagement to build their brand. Strategies That Work: Social media presence:** Regular updates, behind-the-scenes content, and engagement with local groups. Local partnerships:** Discounts for car wash customers, collaborations with nearby businesses. Podcast and word-of-mouth:** Leveraging local media and personal networks. Actionable Advice: Be authentic.** Share your story and your passion—people connect with real people. Get involved.** Sponsor local events, host watch parties, and support community causes. Offer incentives.** Discounts, specials, and loyalty programs encourage trial and repeat visits. 8. Balance Ambition with Realism Growth at the Right Pace Brittany's experience helped keep the menu focused, resisting the urge to add too many items too soon. This ensures quality and consistency, even as they plan for future growth. Actionable Advice: Start simple.** Perfect your core offerings before expanding. Scale thoughtfully.** Add new items or services only when you can maintain your standards. Stay true to your vision.** Don't chase trends that don't fit your brand or capabilities. 9. Prioritize Work-Life Balance and Team Wellbeing The Human Side of Hospitality Amar and Brittany work long hours, but they recognize the importance of eventually delegating and taking time for themselves. Their playful dynamic and mutual respect set a positive example for their team. Actionable Advice: Set boundaries.** Even in the early days, plan for rest and recovery. Build a strong team.** Invest in training and create opportunities for staff to grow. Celebrate together.** Recognize hard work and milestones as a team. 10. Never Underestimate the Power of Kindness Spreading Positivity, One Guest at a Time David Wall closes the episode with a reminder: small acts of kindness—holding a door, sharing a smile, or offering a friendly word—can transform a community. Ballers embodies this spirit, making every guest feel welcome and valued. Actionable Advice: Lead with empathy.** Treat every customer and team member with respect and care. Encourage positivity.** Create an environment where kindness is the norm. Give back.** Support local causes and look for ways to make a difference beyond your business. Final Thoughts: Why Ballers Is More Than Just a Bar Ballers is a testament to what's possible when you combine vision, grit, and heart. Amar and Brittany's journey offers a blueprint for anyone looking... Let me know if you need the rest of the article or any further edits!

The most successful brands sell the same products over and over again. So how do they continue breaking sales records? They wrap them in fresh campaign themes that make audiences feel like they're getting something completely new every single time. In today's episode, we're breaking down the strategy that's transforming how service-based entrepreneurs launch their offers. Drawing inspiration from brands like Skims that sell the same shapewear with different seasonal themes, I'm revealing how campaign themes can keep your launches memorable, relevant, and profitable without constantly reinventing your services. You'll discover the four types of campaign themes that work best for coaches and consultants. I'll walk you through my complete process for developing campaign themes, including how to tie everything together through messaging, visuals, content series, and addressing buyer objections, all while maintaining your brand consistency. This isn't about quantity marketing that gets lost in the algorithm. This is about creating quality, creative campaigns that get people engaging, talking, and most importantly, buying. Whether you're launching for the first time or the fifteenth, campaign themes are your secret weapon for record-breaking results. In today's episode, we're chatting about: • The campaign theme framework  • The Skims strategy • Quality over quantity marketing • The complete implementation process    Connect with me:  Website Join our email list! Instagram Pinterest Get creative support to turn your content into sales before, during and after your launches. From content classes to learn new campaign marketing skills, to custom designed assets completely done for you, we've thought of it all inside Sales Studio. Join today: https://highflierpowerhouse.com/retainer  Get the photoshoot, website, and content strategy you need to increase your business revenue and reputation. Apply for The Rebrand Experience https://highflierpowerhouse.com/rebrand-experience  

Your audience is getting smarter about launches! If you're still using the same old strategies, you're probably wondering why your results aren't what they used to be. In today's episode, I'm breaking down the five non-negotiable elements you need for a record-breaking campaign in today's competitive landscape. The truth is, buyers are picking up on cues. They know when you're launching the same offer repeatedly, and they're developing launch fatigue from back-to-back sales cycles with no breathing room. The solution isn't to launch less or give up on campaigns entirely. It's about elevating your approach with creativity and strategy. I'm sharing the exact framework I use: campaign themes that make each launch memorable re-engagement periods that build genuine community (not just sales funnels) platform personalities that create exclusive content experiences visuals that actually match your value and price point true exclusivity that you actually follow through on.  This isn't about working harder - it's about working more creatively and strategically to cut through the noise. In today's episode, we're chatting about: • Why buyers are getting smarter about launch patterns (and how to stay ahead) • The campaign theme strategy that makes repeat launches feel fresh and exciting • How to use re-engagement periods to build lifetime value, not just quick conversions • Why platform personalities prevent content fatigue and increase engagement • The exclusivity framework that creates genuine urgency without manipulation Connect with me:  Website Join our email list! Instagram Pinterest Get creative support to turn your content into sales before, during and after your launches. From content classes to learn new campaign marketing skills, to custom designed assets completely done for you, we've thought of it all inside Sales Studio. Join today: https://highflierpowerhouse.com/retainer  Get the photoshoot, website, and content strategy you need to increase your business revenue and reputation. Apply for The Rebrand Experience https://highflierpowerhouse.com/rebrand-experience  

It's a noisy world out there.So anytime you have that most valuable of things – a small window into your ideal customer's attention span – are you clear and memorable with your value proposition?Of course, that is all the more complicated by the fact that the small window of attention isn't only when they see your big TV campaign or whatnot, it can come from so many places – it's also when they step into your store, add something to the cart on your website, reach out to customer service, and on and on.Which is why this lesson from a podcast guest application stood out to me – “Even bad brands can be good, when they're consistent.”To hear the story behind that lesson, I talked to Drew Holmgreen, CEO, PPAI [https://www.ppai.org/].PPAI is the Promotional Products Association International, the largest trade association in the world for the $27 billion promotional products industry – a community of 15,000 members.Holmgreen manages a team of 50 and a budget of $25 million.Lessons from the things he madeRally together to overcome Murphy's LawWhen you can't send a sample, send the entire stateFormalize the brand and consistency will comeTell them what you know definitively. Not what you think.Even bad brands can be good, when they're consistentVolunteers are your best resourceYou should always have a chip to help push you forwardDiscussed in this episodeWhen you can't send the entire state, send a customer story. In this episode, our guest discusses sampling on an experiential marketing scale. If you don't have that budget, try sending a customer story instead. Our latest MeclabsAI Workflow makes it easy – turn a client win into more leads [https://win.meclabsai.com/]. (from MeclabsAI, MarketingSherpa's parent company).B2B Marketing Leadership: The higher you get in the organization, the more details you need to know (podcast episode #115) [https://marketingsherpa.com/article/interview/B2B-marketing-leadership]Creative Marketing and Advertising Campaigns: Hold the line & get a door kicker (podcast episode #84) [https://marketingsherpa.com/article/interview/creative-marketing]Get more episodesSubscribe to the MarketingSherpa email newsletter [https://www.marketingsherpa.com/newsletters] to get more insights from your fellow marketers. Sign up for free if you'd like to get more episodes like this one.For more insights, check out...This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages [https://meclabs.com/course/] free digital marketing course.Apply to be a guestIf you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application

Join our next BoldBrush LIVE! Webinar by signing up here:https://register.boldbrush.com/live-guestOrder your exclusive da Vinci BoldBrush paintbrush set!https://brushoffer.com/collections/boldbrushLearn the magic of marketing  with us here at BoldBrush!https://www.boldbrushshow.com/Get over 50% off your first year on your artist website with FASO:https://www.FASO.com/podcast/---In this episode, we created a compilation of our past guests sharing their personal journeys of building sustainable careers in the art world, emphasizing the importance of starting small and being adaptable. They discuss various strategies for supplementing income, including teaching workshops, taking commissions, leveraging social media, and participating in juried competitions. Our guests candidly explore the financial challenges of being a full-time artist, advising newcomers to have a safety net, save money, and be prepared for fluctuating income. Many recommend starting with small projects like pet portraits, entering local shows, and gradually expanding one's network and opportunities. Personal stories highlight the significance of finding one's unique artistic voice and being willing to pivot when necessary. The overarching message is one of resilience, creativity, and the importance of persistence in pursuing an artistic career.Episodes mentioned:40 Susan Lyon61 Nanci France-Vaz65 Tony Pro69 Scott Burdick77 Aaron Westerberg78 Vicki Sullivan88 Nick Eisele92 Blair Atherholt96 Brienne Brown104 Thomas Schaller128 Sarah Yeoman

Rocky Xu built Rocky's Matcha from a flea market popup to LA's most coveted brand while working full-time. Learn his best strategies for success.For more on Rocky's Matcha and show notes click here.  Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

On this episode of The Design POP Podcast, host Alexandra Tseffos sits down with Erica Jaffe—Creative Director & Ancillary Specialist at Benhar Office Interiors, and affectionately known as the "Office Furniture Girl" on Instagram, to explore how dealer designers can sharpen their approach and enhance their impact on client interactions.From her early days in interior design, retail furniture sales, to business development at a dealership, Erica shares how clear communication, thoughtful expectation-setting, and a dose of humor can transform the designer-client relationship. Hear how she's leveraging social media to educate, entertain, and build both trust and credibility within the design community.Where to find The Design POP in Chicago https://www.thedesignpop.com/Chicago-2025The Design Pop is an Imagine a Place Production (presented by OFS)Connect with Alexandra on LinkedInFollow The Design Pop on LinkedIn

If you work in senior living sales or ops, this is your wake-up call!   Join host Rachel Hill and guest Nick Jasmon, VP of Business Development, for American Healthcare Managment Group as they dive into an array of topics to help level up your sales efforts!   Ever spent the night in your own community? Nick Jamon did. It was part of the Sleepover Project—a bold, empathy-first initiative to truly understand the resident experience. The takeaway?   The first 15 minutes after move-in can feel terrifying. And yet—we often treat them like a checkbox.   Want to win trust? Want to increase move-ins? Want to build a better team culture?   Then: Know your residents better than they know themselves. Ditch the stock photos.   Let your team and your residents tell the real story. And maybe—just maybe—stop sending that 6th “Just following up…” email.   This convo is packed with gold. One of the most real and human takes on sales and marketing in senior living we've ever heard.

Career growth is a funny thing.That is the goal after all right? Junior copywriter, Senior copywriter, creative director, etc.? We all want a career path.But that journey towards something – often people leadership – can also pull us away from something else. And it can be the thing we were most passionate about and got us into this industry to begin with.So when I saw this lesson in a recent podcast guest application, it grabbed my attention – strike a balance between management and production.That is, really, one of the core challenges of growing a marketing career.To hear the story behind that lesson, along with many more lesson-filled stories, I talked to Mary Church Cornette, CEO and Head of Creative, FUEL [https://www.fuelforbrands.com/].Lessons from the things she madeStrike a balance between management and productionLearning and adapting to new tools will serve you wellMaybeBuild brands as systemsAppreciative leadership is powerfulCuriosity fuels leadership growthDiscussed in this episodeAI Guild [https://join.meclabsai.com/]Fintech Marketing: Creativity and technology is a killer combo (podcast episode #50) [https://marketingsherpa.com/article/interview/fintech]Creative Marketing and Advertising Campaigns: Hold the line & get a door kicker (podcast episode #84) [https://marketingsherpa.com/article/interview/creative-marketing]Building Brands: People and culture matter a lot, mentorship matters even more, product matters the most (podcast episode #119) [https://marketingsherpa.com/article/interview/brands]Career Adaptability: Marketing can lead to many other things (podcast episode #103) [https://marketingsherpa.com/article/interview/career-adaptability]Get more episodesSubscribe to the MarketingSherpa email newsletter [https://www.marketingsherpa.com/newsletters] to get more insights from your fellow marketers. Sign up for free if you'd like to get more episodes like this one.For more insights, check out...This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages [https://meclabs.com/course/] free digital marketing course. Apply to be a guestIf you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application

In this episode of the Art Marketing Podcast, we tackle the challenges creatives face during tough economic times and explore actionable strategies to navigate them. From understanding historical trends to implementing zero-based budgeting, we discuss how to get lean, audit your lineup, and enhance your offers. Learn the importance of personal outreach, running sales, and diversifying revenue streams to not just survive but thrive in uncertain times. Join us for insights that can set you up for success when the market rebounds! (00:00) - Navigating Tough Economic Times (05:30) - Historical Context of Economic Slumps (10:00) - Getting Lean: Zero-Based Budgeting (15:00) - Auditing Your Lineup (20:00) - Personal Outreach to Collectors (25:00) - Running More Sales (30:00) - Diversifying Revenue Streams (35:00) - Adapting Your Marketing Strategy (40:00) - Newsjacking and Creative Marketing (45:00) - Partnering Outside the Art Bubble (50:00) - The Importance of Proactivity ArtHelper Instagram account https://www.instagram.com/arthelperai/ Interior Designer Outreach Deep Dive https://www.youtube.com/live/NYbxCyIK8-M?si=8gMDCJtGzy4MlzDE SKOOL https://www.skool.com/ News Jacking Art Marketing Podcast Episode https://www.youtube.com/watch?v=fu_kgSB4l18 Keep up with the latest https://linktr.ee/artmarketingpodcast Signup for a free account on ArtHelper and use my jazzy coupon code which is POD.  This will give you a free month of the Pro plan that has all the bells and whistles: https://www.arthelper.ai/

Does your brand marketing pass the "who cares?" test? In an age where attention is scarce and content is endless, the real challenge isn't just telling a story—it's telling one people actually care about. In this episode, Jessica Gioglio, author of The Laws of Brand Storytelling—unpacks the laws of story-first brand marketing, revealing what separates brands that blend in from those that lead.

This episode of Leading to Profit features insights from Jamie Kritharas, Defiant's founder and creative leader, on creative marketing, ad testing, and business growth. Jamie Kritharas started as a DJ and producer touring with the world's leading artists such as  Tiesto, Martin Garrix, Calvin Harris, Diplo and many more. His background in the music industry equipped him with a deep understanding of marketing, creative, and digital promotion.  Jamie created Defiant, an agency that has since revolutionised the marketing landscape in Australia. Under Jamie's leadership, Defiant has propelled over 300 businesses to new heights, made over 100 strategic hires, and generated hundreds of millions in revenue by managing tens of millions in ad spend.     Key Topics Creativity in Business Growth: Jamie identified a critical gap in the Australian market: the lack of agencies that effectively combine creative and performance marketing. The Value of Ad Testing: Jamie gained more profit by knowing who his prospects are marketing to rather than developing products that don't appeal to them. Stopping the Scroll: Jamie shares ways for marketers to let people stop scrolling through their content.   Resources:  Jamie's site: www.defiantdigital.com.au Jamie's business Instagram: instagram.com/defianthq Jamie's Instagram: instagram.com/jamiekritharas If you want to create a reliable cash flow for your business, I have some tools and resources that can help.   Take the Profit Scorecard (3 minutes) and identify where you are leaking profit now – click here.

In Today's Episode: Host: Brandon Elliott,  https://zez.am/brandonelliottinvestments Guest: with Brandon Bateman ⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯ Resourceful Links:  How To Get Up To $500,000 Every 6 Months At 0%: https://www.creditcounselelite.com/ Get Your Most Accurate Credit Report: https://www.myscoreiq.com/get-fico-max.aspx?offercode=432121Z8 Best Credit Cards: https://milevalue.com/best-credit-cards/?aff=cce Free Credit Education Resources: https://creditcounselelite.com/articles Guide to Taking Massive Action: https://amzn.to/2IZMN8Z LEARN MORE CLICK HERE: https://www.creditcounselelite.com/fb-start-here ⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯ Meet Your Host, Brandon:  Brandon Elliott went from being off track finding himself on house arrest and burning 40% of his body to getting on track reaching $8.5 million in Assets and being acknowledged part of the "Top 100 Yahoo Finance" by using Credit Cards to buy small multi-family and scaling his businesses using the exact strategies taught in Credit Counsel Elite (CCE). CCE teaches business owners how to get up to $500,000 every 6 months at 0%. By being a member with CCE, you get to learn how to Travel Hack, get access to the 800 FICO Score Club in 30 days or less, fix credit quickly, receive $5K-15K+ of free sign up bonuses, buy Real Estate with Credit Cards, deep dive into Business Credit and Personal credit. To learn more visit: https://www.creditcounselelite.com/ ⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯ Connect with Brandon Elliott:  Facebook: https://www.facebook.com/brandonelliottinvestor YouTube: https://www.youtube.com/@BrandonElliottInvestments Instagram: https://www.instagram.com/brandonelliottinvestments LinkedIn: https://www.linkedin.com/in/brandon-elliott-6b1643148

Have you been anxiously awaiting the return of Mad Men-era style marketing? Well folks, we're happy to report the wait is over! On the latest episode of Talking Too Loud, Chris and Sylvie sit down with Wistia's Taylor Corrado to talk about the latest shift in brand marketing: a return to creative! Gone are the days of relying on perfect data and purely performance-driven insights to drive marketing strategies. At a time when zero-click content is surging, Taylor makes the case for marketing teams to roll up their sleeves, brainstorm wild ideas, get that video rolling, and take some leaps of faith. Highlights include:The shift in marketing mindsetEmbracing videoOvercoming stage frightThe benefits of co-marketingGetting comfortable with uncertaintyFollow Taylor on LinkedInFollow Savage on LinkedInSubscribe to Talking Too Loud on WistiaWatch on YouTubeFollow Talking Too Loud on InstagramFollow Talking Too Loud on TikTokLove what you heard? Leave us a review!On AppleOn Spotify

Selling can feel awkward—especially for creatives who'd rather be making than marketing. If you've ever hesitated to promote your products because you don't want to sound pushy or salesy, this episode is for you! I'm joined by my friend Kari Capone, founder of The Spinning Hand, to talk about the mindset shifts and strategies that make selling feel natural (and even fun!). We get real about the fears that hold people back, why "confidence" is overrated, and how to actually ask for the sale in a way that feels good. Plus, Kari shares how she went from struggling to ask for the sale in her first business to running a thriving handmade business today. If you've ever thought, I don't want to bother people or they'll buy if they want it—I don't need to ask, grab a coffee and join us for this conversation. It might just change how you think about selling.     Timestamps & Key Takeaways   [00:00] – Why Selling Feels Hard (and Why You're Not Alone) Most creatives love making but hate selling. We break down why selling feels so uncomfortable—and why that doesn't mean you're doing it wrong. [06:30] – The Money Stories Holding You Back The way you grew up thinking about money is impacting how you sell—whether you realize it or not. Kari shares how her "squeeze every penny" mindset made selling feel icky (and how she changed it). [15:45] – The Truth About Confidence (Hint: It's Overrated) "You don't wake up confident—you wake up with courage." If you're waiting to feel confident before you sell, you'll be waiting forever. [24:00] – Selling Doesn't Have to Feel Gross Pushy, manipulative selling isn't the only way. Here's how to authentically sell—without feeling like a used car salesman. [35:20] – If You're Only Talking About Your Product Once, You're Losing Sales Most people aren't seeing every post or email you send. Talking about your product repeatedly isn't annoying—it's necessary. [42:10] – Trust Your Customers to Make Their Own Buying Decisions It's easy to assume what people will or won't spend based on our own money mindset, but that's not our decision to make. Our job is simply to share what we offer—our customers will decide if it's right for them. [51:30] – Handling Unsubscribes Like a Pro Every email list loses people—but unsubscribes aren't rejection. Learn why losing subscribers can actually be a good thing. [1:02:00] – How to Start Asking for the Sale (Without Feeling Weird About It) If the thought of asking people to buy makes your stomach turn, this section is for you. We share simple, doable ways to ease into selling with confidence.     Resources Mentioned Some links in this episode may be affiliate links. If you make a purchase through these links, we may earn a commission at no additional cost to you. Thank you for supporting our podcast! The Truth About Email Unsubscribes Break Free from Limiting Beliefs Holding Back Your Handmade Business Email Unsubscribe Rate Calculator – See how your unsubscribe rate compares to your industry average. It only takes a minute or two to plug in your numbers to see how the percentage is lookingfor your handmade business. We Should All Be Millionaires by Rachel Rodgers Paperback Audiobook     Let's Connect! I'd love to hear how this episode shifted your perspective on selling! What's one small step you're taking to sell with more confidence? Let's chat:

In today's episode of Let's Talk Business, host Meny Hoffman sits down with Yoel Judowitz to explore the fascinating journey from illustration to digital marketing success. Starting his career as a children's book illustrator, Yoel's story is one of adaptation and growth, showcasing how creative skills can evolve to meet changing market demands. What makes this conversation particularly compelling is Yoel's unique perspective on transitioning from traditional artistic work to the dynamic world of digital marketing. As the founder of Story Tribe Media, he shares how his background in storytelling and visual arts became invaluable assets in the modern marketing landscape, especially within the Jewish community. The discussion delves deep into the challenges of scaling a creative business, with Yoel candidly sharing his experiences in building and managing a studio team. He offers valuable insights into maintaining creative quality while delegating work, particularly when dealing with cultural nuances specific to the Jewish market. A significant portion of the conversation focuses on the evolution of digital marketing, especially the growing importance of platforms like WhatsApp status in the firm and Jewish communities. Both Hoffman and Judowitz explore how businesses can effectively navigate these new channels while staying true to their brand identity. Whether you're a creative professional looking to expand your horizons, a business owner navigating the digital landscape, or simply interested in the intersection of creativity and business, this episode offers practical insights and actionable strategies for success in today's evolving market. Panda Doc storytribemedia.com Yoel's Links 04:05 - LinkedIn Growth & Creative Storytelling 06:53 - Turning Passion for Illustration Into Business 12:09 - Cultural Challenges in Creative Marketing 15:50 - Building a Sellable Service Business 18:48 - The Rise of Authentic Marketing 21:02 - ArtScroll's WhatsApp Status Development 26:32 - Navigating Social Media Strategies 27:13 - Platform Presence Depends on Company 30:15 - Metrics Inform, But Don't Dictate 35:39 - Align Values, Build Career, Focus Platforms 36:33 - Make It a Great Day Don't be afraid to fail; view setbacks as opportunities to learn and grow, much like Yoel did when he was initially fired. Learn to delegate tasks and build a team that can sustain your business independently, as illustrated by Yoel's journey from YJ Studios to managing a team for illustration. Consider building a personal brand alongside your company brand to create a more personalized connection. However, ensure alignment with company values to avoid any discrepancies. Utilize the skills you are naturally good at, as a way to build your career initially, like Yoel did with illustration for children's books. Focus on platforms that provide the most benefit for your business, whether it's LinkedIn, Instagram, or WhatsApp status, similar to Yoel's observations about these mediums.  

Struggling to keep up with marketing while running your business?In this episode of The Business Ownership Podcast I interviewed Alicia Branham. Alicia, the marketing powerhouse with a story beyond business savvy. Her journey reflects adaptability and determination, traits cultivated during her formative years when her parents uprooted her to Uruguay.Navigating the challenges of a new language and culture, Alicia not only embraced the unfamiliar but thrived in it. This early experience laid the foundation for her ability to connect with diverse audiences and approach marketing from a truly global perspective. Alicia's journey from navigating the streets of Uruguay to conquering the digital landscapes of marketing is a saga of resilience and cultural fluency.It's this unique blend of personal growth and professional triumph that sets her apart in the marketing world. As a speaker and influencer, Alicia not only shares groundbreaking marketing strategies but also imparts the invaluable lessons learned from her multicultural upbringing. Prepare to be captivated not just by her marketing prowess, but by the remarkable journey that shaped Alicia Branham into the visionary marketer she is today. Running a business AND managing marketing? It's time to simplify your strategy!Discover how Alicia made marketing easy! Check this out!Show Links:Bran Marketing Website: https://www.getbran.com/Alicia Branham Website: https://www.aliciabranham.com/Alicia on Instagram: https://www.instagram.com/the_real_aliciabranham/Book a call with Michelle: https://go.appointmentcore.com/book/IcFD4cGJoin our Facebook group for business owners to get help or help other business owners!The Business Ownership Group - Secrets to Scaling: https://www.facebook.com/groups/businessownershipsecretstoscalingLooking to scale your business? Get free gifts here to help you on your way: https://www.awarenessstrategies.com/

This special edition features one of the stand-out episode of Right About Now features host Ryan Alford in a compelling conversation with Christopher Lochhead, a leading expert in category design and marketing.They discuss innovative strategies, the power of language in shaping consumer perceptions, and the need to address customer problems rather than just promoting solutions. Christopher also highlights the generational shift with "native digitals," the risks of lazy marketing language, and the importance of differentiation to drive meaningful results.A must-listen for marketers seeking fresh, impactful insights.TAKEAWAYSImportance of innovative marketing strategies and category design in business.Current state of dialogue in America and the challenges of meaningful conversations.The distinction between reflexive and reflective thinking in discussions.The impact of language on dialogue and marketing effectiveness.Critique of common marketing language and jargon that alienates customers.The need to focus on problems rather than just promoting solutions in marketing.Differentiation in a crowded marketplace and the importance of unique communication.Generational shifts in consumer behavior, particularly between native digitals and native analogs.The advertising industry's focus on creativity over effectiveness and its implications.Encouragement for businesses to engage in thoughtful dialogue and critical thinking in their marketing efforts. If you enjoyed this episode and want to learn more, join Ryan's newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding. Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford.

Dr. Yaniv Zaid, also known as "Doctor Persuasion," is an economist and attorney who is a business consultant to government departments, private firms, and public organizations. He holds a PhD in law and utilizes his rich knowledge and experience to help others succeed. Following 20 years of international success, Dr. Zaid is the author of 11 best-seller books - including "Public Speaking," "Creative Marketing"" and "Sales Bible."   Join us this episode as Dr. Yaniv discusses how to become the best manager and salesperson you can be and brand yourself as an Expert.You can find Dr. Yaniv in these links below: WebsiteLinkedInInstagram --To find out more about Dan Rochon and the CPI Community, you can check this link:www.NoBrokeMonths.com --Do you want to win a FREE 45-minute complimentary coaching session with Dan Rochon and a FREE copy of the book "Real Estate Evolution," a comprehensive 10-step guide to achieving Consistent and Predictable Income?❗❗JOIN THE NO BROKE MONTHS FOR REAL ESTATE AGENTS MONTHLY RAFFLE HERE ❗❗--Stop

Stretching creativity into marketing is a huge step artists can take to create a culture and community that keeps fans engaged for the long haul! With more competition than ever for fans' attention, while it sounds great in theory, the practice requires a shift in thinking... In this episode of Creative Juice, Jack and Circa dive into creative marketing, world-building, and fan nurturing that will set you apart and make your fans love you! Learn how to program a path for your fans after discovery, the real reason to release music consistently, and how to set clear calls to action that set you apart in the minds of your fans! If you're ready to stand out in the crowded social space and lock in your fans' attention, this episode has tons of examples to help you get started! DISCOVER: How To Program Paths For Your Fans That Reflect Your Artistic Personality Why You Need Clear Calls To Action Across Your Digital Presence How To Build Checkpoints For Your Fans How To Avoid Overloading Your Fans With Information When To Invest In Your Infrastructure To Capture And Nurture Fan Attention Why Building A Library Of Exclusive Content Will Help You Grow   RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO Looking to expand your team or need marketing help? Apply to work with IndieX! Join Us In The Indepreneur Discord Server! Full Stack Creative