Podcasts about creative marketing

Rocky Xu built Rocky's Matcha from a flea market popup to LA's most coveted brand while working full-time. Learn his best strategies for success.For more on Rocky's Matcha and show notes click here.  Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

If you're struggling to stand out, you may be wondering why your marketing efforts aren't translating into real results. Experts say you need a clear brand strategy that connects emotionally with customers! Learn more at: https://www.thelolaagency.com/post/lo-la-honored-as-a-davey-awards-visionary-here-s-the-story-behind-the-spotlight London : Los Angeles (LO:LA) City: El Segundo Address: 840 Apollo Street Website: https://www.thelolaagency.com

Send us a textThis episode deals with important marketing strategies and how to better understand and meet the needs of your customers. Louis discusses the key reasons customers buy a product or service. Learn some many saving marketing tips and how to improve your marketing efforts and ultimate results. Lots to learn about as you build your marketing program.This short one minute welcome will set the stage for Louis Feuer's many podcast and provide you information for contacting Louis about programs for your business colleagues. Visit www.DynamicSeminars.com for more information.

Career growth is a funny thing.That is the goal after all right? Junior copywriter, Senior copywriter, creative director, etc.? We all want a career path.But that journey towards something – often people leadership – can also pull us away from something else. And it can be the thing we were most passionate about and got us into this industry to begin with.So when I saw this lesson in a recent podcast guest application, it grabbed my attention – strike a balance between management and production.That is, really, one of the core challenges of growing a marketing career.To hear the story behind that lesson, along with many more lesson-filled stories, I talked to Mary Church Cornette, CEO and Head of Creative, FUEL [https://www.fuelforbrands.com/].Lessons from the things she madeStrike a balance between management and productionLearning and adapting to new tools will serve you wellMaybeBuild brands as systemsAppreciative leadership is powerfulCuriosity fuels leadership growthDiscussed in this episodeAI Guild [https://join.meclabsai.com/]Fintech Marketing: Creativity and technology is a killer combo (podcast episode #50) [https://marketingsherpa.com/article/interview/fintech]Creative Marketing and Advertising Campaigns: Hold the line & get a door kicker (podcast episode #84) [https://marketingsherpa.com/article/interview/creative-marketing]Building Brands: People and culture matter a lot, mentorship matters even more, product matters the most (podcast episode #119) [https://marketingsherpa.com/article/interview/brands]Career Adaptability: Marketing can lead to many other things (podcast episode #103) [https://marketingsherpa.com/article/interview/career-adaptability]Get more episodesSubscribe to the MarketingSherpa email newsletter [https://www.marketingsherpa.com/newsletters] to get more insights from your fellow marketers. Sign up for free if you'd like to get more episodes like this one.For more insights, check out...This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages [https://meclabs.com/course/] free digital marketing course. Apply to be a guestIf you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application

Daniel catches up with Will Kepreotes, Co-Founder of Buttr, the creative agency fuelling the growth of some of Australia's most exciting consumer brands. With a unique model that blends strategy, culture, and content, Buttr is rethinking how modern brands scale. Daniel and Will dive into the new age of creative-led marketing, how to generate leads without feeling ‘salesy', and what it really takes to stand out in a saturated digital world. This episode is a must-listen for any business owner ready to market smarter and bolder.   Exclusive Partnership Offer for our Listeners Matt Joy, a seasoned business strategist and expert in investment readiness, is offering you exclusive access to his Deal Readiness Assessment™ - usually $995, now available at no cost to help benchmark your business and plan for growth. 

In this episode of Aphantasia Experiments, host Robin takes us on a heartfelt journey through creativity, marketing, and the hidden strengths of living with aphantasia. Although aphantasia means the inability to form mental images, Robin shares how this unique brain wiring has not limited her creativity — it's actually enhanced it. From a career in graphic design and publishing to digital marketing and innovation, she reflects on how storing real-world inspiration and deeply noticing colors, patterns, and ideas has shaped her work in profound ways.Robin also highlights the transformative role Canva plays in her creative process today, especially with powerful new tools like Canva Code and Canva Sheets. For anyone balancing an overflowing river of ideas (hello, ADHD and high-creativity minds!), these features make it easier than ever to bring concepts to life without needing a fully visual imagination.Throughout the conversation, Robin opens up about how working with AI tools like Canva and ChatGPT isn't about replacing creativity — it's about unlocking it, especially for those whose brains work differently. She talks about the emotional side of creativity, the importance of being kind (even to AI!), and how technology can empower individuals who might otherwise feel overlooked by traditional creative paths.Whether you live with aphantasia, ADHD, are bursting with untapped ideas, or are simply curious about new ways to innovate in marketing and design, this episode offers encouragement, inspiration, and actionable insight. Creativity doesn't require a mind's eye — it just requires heart, observation, and the right tools.If you've ever felt like your brain works a little differently — and you wondered if that was a weakness — this episode is your reminder that it might actually be your greatest creative strength.

In this episode of the Art Marketing Podcast, we tackle the challenges creatives face during tough economic times and explore actionable strategies to navigate them. From understanding historical trends to implementing zero-based budgeting, we discuss how to get lean, audit your lineup, and enhance your offers. Learn the importance of personal outreach, running sales, and diversifying revenue streams to not just survive but thrive in uncertain times. Join us for insights that can set you up for success when the market rebounds! (00:00) - Navigating Tough Economic Times (05:30) - Historical Context of Economic Slumps (10:00) - Getting Lean: Zero-Based Budgeting (15:00) - Auditing Your Lineup (20:00) - Personal Outreach to Collectors (25:00) - Running More Sales (30:00) - Diversifying Revenue Streams (35:00) - Adapting Your Marketing Strategy (40:00) - Newsjacking and Creative Marketing (45:00) - Partnering Outside the Art Bubble (50:00) - The Importance of Proactivity ArtHelper Instagram account https://www.instagram.com/arthelperai/ Interior Designer Outreach Deep Dive https://www.youtube.com/live/NYbxCyIK8-M?si=8gMDCJtGzy4MlzDE SKOOL https://www.skool.com/ News Jacking Art Marketing Podcast Episode https://www.youtube.com/watch?v=fu_kgSB4l18 Keep up with the latest https://linktr.ee/artmarketingpodcast Signup for a free account on ArtHelper and use my jazzy coupon code which is POD.  This will give you a free month of the Pro plan that has all the bells and whistles: https://www.arthelper.ai/

What does it really take to make your B2B brand unforgettable?

Does your brand marketing pass the "who cares?" test? In an age where attention is scarce and content is endless, the real challenge isn't just telling a story—it's telling one people actually care about. In this episode, Jessica Gioglio, author of The Laws of Brand Storytelling—unpacks the laws of story-first brand marketing, revealing what separates brands that blend in from those that lead.

This episode of Leading to Profit features insights from Jamie Kritharas, Defiant's founder and creative leader, on creative marketing, ad testing, and business growth. Jamie Kritharas started as a DJ and producer touring with the world's leading artists such as  Tiesto, Martin Garrix, Calvin Harris, Diplo and many more. His background in the music industry equipped him with a deep understanding of marketing, creative, and digital promotion.  Jamie created Defiant, an agency that has since revolutionised the marketing landscape in Australia. Under Jamie's leadership, Defiant has propelled over 300 businesses to new heights, made over 100 strategic hires, and generated hundreds of millions in revenue by managing tens of millions in ad spend.     Key Topics Creativity in Business Growth: Jamie identified a critical gap in the Australian market: the lack of agencies that effectively combine creative and performance marketing. The Value of Ad Testing: Jamie gained more profit by knowing who his prospects are marketing to rather than developing products that don't appeal to them. Stopping the Scroll: Jamie shares ways for marketers to let people stop scrolling through their content.   Resources:  Jamie's site: www.defiantdigital.com.au Jamie's business Instagram: instagram.com/defianthq Jamie's Instagram: instagram.com/jamiekritharas If you want to create a reliable cash flow for your business, I have some tools and resources that can help.   Take the Profit Scorecard (3 minutes) and identify where you are leaking profit now – click here.

Send us a textIt's no secret that we are always encouraging new ways to enjoy what you do in your business, so we knew having Christine Blosdale on the show was going to bring you some of the best tips for marketing your business! Christine, The Expert Authority Business Coach. She is a five-time #1 bestselling author and doesn't just coach—she ignites. With a background in marketing, broadcasting and public speaking, Christine has a unique gift for elevating entrepreneurs, coaches and authors to achieve remarkable success. Being a media personality for over 25+ years and working with industry giants like America Online and Microsoft, she's worked with the best to bring out your best.Together we talk about:Outside of the box thinking when it comes to marketingHow to channel creativity that feels fun to youNew spaces you can explore repurposing your content+ Christine shares an exciting moment in her career where someone famous was consuming her content without her even knowing it!Connect with Christine:ExpertAuthorityCoach.comBook a complimentary strategy sessionFREE Gift: The Top 10 Things To Do To Promote Your Business ---✨ Follow us @brandedandbookedpodcast

Grab a ticket Advertising Week Europe 2025 here.Welcome back to The Girls in Marketing Podcast!In this episode, we're breaking down Instagram's controversial AI-generated comments and exploring Google's latest privacy move with shielded emails. We also dive into TikTok's push for longer videos, the growing debate around AI and copyright, and the mental health challenges facing marketers today.Plus, we've got actionable tips for boosting your corporate LinkedIn page, a deep dive into Jaguar Land Rover's bold rebrand, and insights into why brands might be strategically killing their own products. Tune in for inspiration from standout campaigns, including Flo Health's impactful taboo-breaking initiative, and find out how creativity can flourish even on a tight budget.It's a packed episode, filled with insights and campaigns!Chapters:00:00 Introduction01:15 Instagram's AI Generated Comments06:35 AI and Copyright Protection10:31 Longer Videos on TikTok14:21 Google's Shielded Email Update17:06 Workplace Stress and Mental Health23:55 Community Q&A24:27 Top Tips for Growing a Corporate LinkedIn Page26:28 The Importance of Organic Content on LinkedIn29:10 Staff Picks: Noteworthy Campaigns29:27 Jaguar Land Rover Rebrand: A Case Study33:40 Advertising Week Europe Event34:25 Brands Killing Their Products: A Trend?40:28 Flo Health Campaign: Breaking Taboos44:31 Creative Marketing on a Budget46:38 Final Thoughts

Would you ever launch a campaign celebrating your brand as second best? That's exactly what Sandy Rubinstein did at Nick at Nite.I sat down with Sandy Rubinstein, CEO, DX [https://dxagency.com/], to discuss that story, and many more lesson-filled stories, in this episode of How I Made It In Marketing.DX is a 20-year-old company with $20 million in revenue. Rubinstein manages a team of 70 across five cities in three countries.Stories (with lessons) about what she made in marketingSeek serendipityLose the brand ego and lean into humility Bet on yourself Seek out every voice in the roomBe the all-weather friendMentorship is not a one-way streetDiscussed in this episodeWant to boost your conversions and collaborate with customer-first marketers? Claim your free 3-month AI Guild scholarship [https://join.meclabsai.com/] (from MeclabsAI, MarketingSherpa's parent company). Innovative Marketing Leadership: It is okay to think outside the box but make sure you don't create surprises (podcast episode #82) [https://marketingsherpa.com/article/interview/innovative]Marketing: It's not about you, and when you make it about you, you are never going to succeed (podcast episode #53) [https://marketingsherpa.com/article/interview/marketing-not-about-you]Marketing Career: How to become an indispensable asset to your company (even in a bad economy) [https://marketingexperiments.com/value-proposition/marketing-career]Voice-Over Coaching: Tips for improving external webinars, internal trainings and other content [https://sherpablog.marketingsherpa.com/video-marketing-2/voice-over-coaching/]Creative Marketing and Advertising Campaigns: Hold the line & get a door kicker (podcast episode #84) [https://marketingsherpa.com/article/interview/creative-marketing]Marketing Mentorship: Direct feedback is a gift (podcast episode #98) [https://marketingsherpa.com/article/interview/marketing-mentorship] Get more episodesSubscribe to the MarketingSherpa email newsletter [https://www.marketingsherpa.com/newsletters]to get more insights from your fellow marketers. Sign up for free if you'd like to get more episodes like this one.For more insights, check out...This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages [https://meclabs.com/course/] free digital marketing course.Apply to be a guestIf you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application

Send us a textKailee and Tina are talking all about creative marketing campaigns and how small businesses can get big inspiration from major brands like Wicked and Duolingo. From Wicked's 400+ brand collaborations to the Duolingo Owl's dramatic “death and resurrection”, we talk about how creative storytelling, repetition, and bold visibility can leave a lasting impression. And also how that same approach can be applied to even the most “boring” or serious services (for example, we all know who Jake from State Farm is)!We also talk about:What these big campaigns did so effectively - and how to make it work for your brandWhy showing up a lot is NOT too much (and is actually necessary)The power of humor, collaboration, and creating something people rememberHow to make your business feel more alive, even if you're not a creative brandUsing characters, catchphrases, and visuals to build recognition over timeWhether you're a designer, a coach, or an insurance agent, this episode will help you look at marketing through a more creative lens - and remind you that visibility and personality go a long way.

In Today's Episode: Host: Brandon Elliott,  https://zez.am/brandonelliottinvestments Guest: with Brandon Bateman ⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯ Resourceful Links:  How To Get Up To $500,000 Every 6 Months At 0%: https://www.creditcounselelite.com/ Get Your Most Accurate Credit Report: https://www.myscoreiq.com/get-fico-max.aspx?offercode=432121Z8 Best Credit Cards: https://milevalue.com/best-credit-cards/?aff=cce Free Credit Education Resources: https://creditcounselelite.com/articles Guide to Taking Massive Action: https://amzn.to/2IZMN8Z LEARN MORE CLICK HERE: https://www.creditcounselelite.com/fb-start-here ⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯ Meet Your Host, Brandon:  Brandon Elliott went from being off track finding himself on house arrest and burning 40% of his body to getting on track reaching $8.5 million in Assets and being acknowledged part of the "Top 100 Yahoo Finance" by using Credit Cards to buy small multi-family and scaling his businesses using the exact strategies taught in Credit Counsel Elite (CCE). CCE teaches business owners how to get up to $500,000 every 6 months at 0%. By being a member with CCE, you get to learn how to Travel Hack, get access to the 800 FICO Score Club in 30 days or less, fix credit quickly, receive $5K-15K+ of free sign up bonuses, buy Real Estate with Credit Cards, deep dive into Business Credit and Personal credit. To learn more visit: https://www.creditcounselelite.com/ ⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯⎯ Connect with Brandon Elliott:  Facebook: https://www.facebook.com/brandonelliottinvestor YouTube: https://www.youtube.com/@BrandonElliottInvestments Instagram: https://www.instagram.com/brandonelliottinvestments LinkedIn: https://www.linkedin.com/in/brandon-elliott-6b1643148

Ever wondered how Texas Athletics creates its iconic look and feel? In this episode of 3rd & Longhorn, we sit down with Caten Hyde, Texas' Senior Associate Athletics Director, Creative Development and Video Production, to break down the strategy behind the photography, video, and digital marketing campaigns that shape the Longhorn Athletics' brand.From game-day visuals to viral social media moments, Caten gives an exclusive look at how the Texas creative team tells the story of one of college sports' most powerful programs. Whether you're a fan, a content creator, or just curious about the behind-the-scenes magic, this episode is a must-watch!Welcome to 3rd & Longhorn, your ultimate destination for all things Texas Longhorn Football! Join us weekly for an in-depth show featuring analysis and commentary from Lifetime Longhorn Football players Derrick Johnson, Alex Okafor, Fozzy Whittaker, Rod Babers, Jeremy Hills, and Clark Field Collective/Texas One Fund co-founder Nick Shuley.3rd & Longhorn takes you deep inside the world of Texas Football, offering a unique perspective from some of the best to ever put on the pads at the 40 Acres. Whether you're a die-hard Longhorn fan or new to the scene, our show provides unparalleled insight, behind-the-scenes stories, and expert breakdowns of games, players, and strategies.Meet Our Team:Derrick Johnson: NFL All-Pro and Texas Longhorn legend, providing unparalleled defensive insights. Alex Okafor: Former NFL defensive end, breaking down the line of scrimmage battles. Jeremy Hills: Renowned trainer and former Longhorn running back, discussing player development. Fozzy Whittaker: NFL veteran and special teams ace, offering game day analysis.Rod Babers: Longhorn cornerback great and media personality, sharing insider knowledge.Nick Shuley: Co-founder of Clark Field Collective/Texas One Fund, discussing the business side of college sports.What to Expect:• Game Highlights & Recaps: Relive the best moments from every game with comprehensive highlights and in-depth recaps.• Expert Analysis: Get detailed breakdowns of team performance, player statistics, and game strategies from our seasoned analysts.• Behind-the-Scenes Access: Enjoy exclusive stories and insights from former players who know the program inside and out.• Player Spotlights: Learn about the standout athletes making waves on the field and their journeys to success.• Recruiting News: Stay updated on the latest recruiting developments and future Longhorn stars.• Fan Interactions: Engage with our hosts and fellow fans through live Q&A sessions and social media.Subscribe to 3rd & Longhorn and never miss an episode. Hit the notification bell to get alerts for our latest uploads. Join us in celebrating the legacy and future of Texas Longhorn Football!Connect with Us:Follow us on Instagram:Derrick Johnson - https://www.instagram.com/superdj56Alex Okafor - https://www.instagram.com/alexokaforJeremy Hills - https://www.instagram.com/jhills5Fozzy Whittaker - https://www.instagram.com/fozzywhittRod Babers - https://www.instagram.com/rodbabersNick Shuley - https://www.instagram.com/nickshuleyFor the most comprehensive coverage Derrick Johnson: https://www.instagram.com/superdj56Alex Okafor: https://www.instagram.com/alexokaforJeremy Hills: https://www.instagram.com/jhills5Fozzy Whittaker: https://www.instagram.com/fozzywhittRod Babers: https://www.instagram.com/rodbabersNick Shuley: https://www.instagram.com/nickshuley

For additional resources for #eventprofs visit www.productionvaluematters.com In this episode of Production Value Matters, host Matthew Byrne interviews Yvonne McNair, an Emmy-nominated event producer and Chief Experience Officer at Captivate Productions. Yvonne discusses the element of surprise and delight, creative marketing approaches, and her experiences working with high-profile artists like Prince. She offers practical insights on balancing creative vision with budget constraints while creating memorable experiences.

Have you been anxiously awaiting the return of Mad Men-era style marketing? Well folks, we're happy to report the wait is over! On the latest episode of Talking Too Loud, Chris and Sylvie sit down with Wistia's Taylor Corrado to talk about the latest shift in brand marketing: a return to creative! Gone are the days of relying on perfect data and purely performance-driven insights to drive marketing strategies. At a time when zero-click content is surging, Taylor makes the case for marketing teams to roll up their sleeves, brainstorm wild ideas, get that video rolling, and take some leaps of faith. Highlights include:The shift in marketing mindsetEmbracing videoOvercoming stage frightThe benefits of co-marketingGetting comfortable with uncertaintyFollow Taylor on LinkedInFollow Savage on LinkedInSubscribe to Talking Too Loud on WistiaWatch on YouTubeFollow Talking Too Loud on InstagramFollow Talking Too Loud on TikTokLove what you heard? Leave us a review!On AppleOn Spotify

Our latest guest, Irina Finerman, has a varied background in entertainment, having worked for MTV, NBC News, and Showtime, but also in fintech. Her shiny new object is influencer marketing and the creator economy, included as part of a broad mix of data driven marketing approaches to offer creative, authentic content for target audiences. 

Selling can feel awkward—especially for creatives who'd rather be making than marketing. If you've ever hesitated to promote your products because you don't want to sound pushy or salesy, this episode is for you! I'm joined by my friend Kari Capone, founder of The Spinning Hand, to talk about the mindset shifts and strategies that make selling feel natural (and even fun!). We get real about the fears that hold people back, why "confidence" is overrated, and how to actually ask for the sale in a way that feels good. Plus, Kari shares how she went from struggling to ask for the sale in her first business to running a thriving handmade business today. If you've ever thought, I don't want to bother people or they'll buy if they want it—I don't need to ask, grab a coffee and join us for this conversation. It might just change how you think about selling.     Timestamps & Key Takeaways   [00:00] – Why Selling Feels Hard (and Why You're Not Alone) Most creatives love making but hate selling. We break down why selling feels so uncomfortable—and why that doesn't mean you're doing it wrong. [06:30] – The Money Stories Holding You Back The way you grew up thinking about money is impacting how you sell—whether you realize it or not. Kari shares how her "squeeze every penny" mindset made selling feel icky (and how she changed it). [15:45] – The Truth About Confidence (Hint: It's Overrated) "You don't wake up confident—you wake up with courage." If you're waiting to feel confident before you sell, you'll be waiting forever. [24:00] – Selling Doesn't Have to Feel Gross Pushy, manipulative selling isn't the only way. Here's how to authentically sell—without feeling like a used car salesman. [35:20] – If You're Only Talking About Your Product Once, You're Losing Sales Most people aren't seeing every post or email you send. Talking about your product repeatedly isn't annoying—it's necessary. [42:10] – Trust Your Customers to Make Their Own Buying Decisions It's easy to assume what people will or won't spend based on our own money mindset, but that's not our decision to make. Our job is simply to share what we offer—our customers will decide if it's right for them. [51:30] – Handling Unsubscribes Like a Pro Every email list loses people—but unsubscribes aren't rejection. Learn why losing subscribers can actually be a good thing. [1:02:00] – How to Start Asking for the Sale (Without Feeling Weird About It) If the thought of asking people to buy makes your stomach turn, this section is for you. We share simple, doable ways to ease into selling with confidence.     Resources Mentioned Some links in this episode may be affiliate links. If you make a purchase through these links, we may earn a commission at no additional cost to you. Thank you for supporting our podcast! The Truth About Email Unsubscribes Break Free from Limiting Beliefs Holding Back Your Handmade Business Email Unsubscribe Rate Calculator – See how your unsubscribe rate compares to your industry average. It only takes a minute or two to plug in your numbers to see how the percentage is lookingfor your handmade business. We Should All Be Millionaires by Rachel Rodgers Paperback Audiobook     Let's Connect! I'd love to hear how this episode shifted your perspective on selling! What's one small step you're taking to sell with more confidence? Let's chat:

In today's episode of Let's Talk Business, host Meny Hoffman sits down with Yoel Judowitz to explore the fascinating journey from illustration to digital marketing success. Starting his career as a children's book illustrator, Yoel's story is one of adaptation and growth, showcasing how creative skills can evolve to meet changing market demands. What makes this conversation particularly compelling is Yoel's unique perspective on transitioning from traditional artistic work to the dynamic world of digital marketing. As the founder of Story Tribe Media, he shares how his background in storytelling and visual arts became invaluable assets in the modern marketing landscape, especially within the Jewish community. The discussion delves deep into the challenges of scaling a creative business, with Yoel candidly sharing his experiences in building and managing a studio team. He offers valuable insights into maintaining creative quality while delegating work, particularly when dealing with cultural nuances specific to the Jewish market. A significant portion of the conversation focuses on the evolution of digital marketing, especially the growing importance of platforms like WhatsApp status in the firm and Jewish communities. Both Hoffman and Judowitz explore how businesses can effectively navigate these new channels while staying true to their brand identity. Whether you're a creative professional looking to expand your horizons, a business owner navigating the digital landscape, or simply interested in the intersection of creativity and business, this episode offers practical insights and actionable strategies for success in today's evolving market. Panda Doc storytribemedia.com Yoel's Links 04:05 - LinkedIn Growth & Creative Storytelling 06:53 - Turning Passion for Illustration Into Business 12:09 - Cultural Challenges in Creative Marketing 15:50 - Building a Sellable Service Business 18:48 - The Rise of Authentic Marketing 21:02 - ArtScroll's WhatsApp Status Development 26:32 - Navigating Social Media Strategies 27:13 - Platform Presence Depends on Company 30:15 - Metrics Inform, But Don't Dictate 35:39 - Align Values, Build Career, Focus Platforms 36:33 - Make It a Great Day Don't be afraid to fail; view setbacks as opportunities to learn and grow, much like Yoel did when he was initially fired. Learn to delegate tasks and build a team that can sustain your business independently, as illustrated by Yoel's journey from YJ Studios to managing a team for illustration. Consider building a personal brand alongside your company brand to create a more personalized connection. However, ensure alignment with company values to avoid any discrepancies. Utilize the skills you are naturally good at, as a way to build your career initially, like Yoel did with illustration for children's books. Focus on platforms that provide the most benefit for your business, whether it's LinkedIn, Instagram, or WhatsApp status, similar to Yoel's observations about these mediums.  

Struggling to keep up with marketing while running your business?In this episode of The Business Ownership Podcast I interviewed Alicia Branham. Alicia, the marketing powerhouse with a story beyond business savvy. Her journey reflects adaptability and determination, traits cultivated during her formative years when her parents uprooted her to Uruguay.Navigating the challenges of a new language and culture, Alicia not only embraced the unfamiliar but thrived in it. This early experience laid the foundation for her ability to connect with diverse audiences and approach marketing from a truly global perspective. Alicia's journey from navigating the streets of Uruguay to conquering the digital landscapes of marketing is a saga of resilience and cultural fluency.It's this unique blend of personal growth and professional triumph that sets her apart in the marketing world. As a speaker and influencer, Alicia not only shares groundbreaking marketing strategies but also imparts the invaluable lessons learned from her multicultural upbringing. Prepare to be captivated not just by her marketing prowess, but by the remarkable journey that shaped Alicia Branham into the visionary marketer she is today. Running a business AND managing marketing? It's time to simplify your strategy!Discover how Alicia made marketing easy! Check this out!Show Links:Bran Marketing Website: https://www.getbran.com/Alicia Branham Website: https://www.aliciabranham.com/Alicia on Instagram: https://www.instagram.com/the_real_aliciabranham/Book a call with Michelle: https://go.appointmentcore.com/book/IcFD4cGJoin our Facebook group for business owners to get help or help other business owners!The Business Ownership Group - Secrets to Scaling: https://www.facebook.com/groups/businessownershipsecretstoscalingLooking to scale your business? Get free gifts here to help you on your way: https://www.awarenessstrategies.com/

Join Tisha in conversation with Val Madden, an executive creative director with over 20 years of experience in leading marketing campaigns for global brands like NBC, Amazon, MGM Studios, and Prime Video, as they take a dive deep into artificial intelligence to discuss their impact on the creative process. Val shares her unique perspective on blending human-centered storytelling with AI to streamline workflows and craft emotionally resonant, original content. She also explains how her consultancy is working on customized AI tools for creative marketing strategy, detailing the significant improvements in efficiency and creativity it brings. The conversation also touches on how AI can revolutionize independent filmmaking and the entertainment industry, advising creatives to adopt AI tools to avoid being left behind. Val elaborates on the importance of curiosity, effective communication with AI, and the ethical use of these technologies. 01:58 Val Madden's Background and Career 04:09 AI Integration in Creative Processes 05:28 Custom AI Tools and Their Benefits 09:16 AI's Role in the Entertainment Industry 20:01 Practical AI Tools and Tips 38:16 Ethics and Future of AI About Val Madden: Val Madden is an Executive Creative Director with 20+ years of experience in audience-centric branding, visual storytelling, and leading marketing campaigns for global entertainment brands like NBC, Amazon MGM Studios, and Prime Video. As a trailblazer in creative innovation, Val blends human-centered storytelling with Generative AI to streamline workflows and craft emotionally resonant, original content that engages audiences and drives business results. Val champions the integration of AI into creative processes, fostering efficiency, play, and impactful outcomes. Her unique perspective, shaped by the gifts of dyslexia, allows her to spot patterns, solve problems, and develop fresh, innovative strategies. Through her consultancy, VMCre8, Val is building the Promptsteer Playground, a space to explore AI-driven creative prompts and custom ChatGPTs like “Maxx Strata”; An AI-powered tool for creative marketing strategy and campaign development. She is passionate about mentorship and helping others embrace AI as a transformative tool for creativity, innovation, and efficiency. Val is here to share her insights into how AI tools can solve pain points, elevate creativity, streamline workflows, and empower us to navigate life and career with clarity and purpose. Connect with Val at: www.vmcre8.com www.promptsteer.com LinkedIn: @valeriemadden Instragram: @valspov

Welcome to another insightful episode of the Building the Premier Accounting Firm podcast. Join host Roger Knecht as he chats with Karen Reyburn about her journey from a qualified accountant to founding a creative agency dedicated to revolutionizing how accountants market their services. Karen shares her insights on overcoming the unique challenges accountants face when marketing their services, including the challenges of embracing more creative strategies, given the structured nature of their profession. Main Themes: Transition to Creativity: Karen discusses her shift from accounting to creative marketing, aiming to help accountants effectively promote their services. Defining USPs: The episode highlights the importance of identifying unique selling points and understanding target audiences to foster genuine connections with potential clients. Marketing & Whiskey Production Analogy: Marketing is likened to whiskey production, both requiring patience and strategic planning for sustained success. Consistent Branding Efforts: Karen emphasizes the need for continuous marketing efforts to build a recognizable and trustworthy brand. Understanding Client Needs: Effective engagement stems from a deep understanding of client requirements. Managing Expectations: The discussion covers the necessity of transparency and balancing tried-and-true methods with innovative strategies. Nurturing Leads: Tips on using online funnels and email campaigns to cultivate potential clients. Mental and Emotional Challenges: Acknowledging the mental and emotional hurdles accountants face, impacting their marketing effectiveness, and encouraging support during tough times. Balancing Long-Term and Quick Solutions: The whiskey and gin analogy illustrates the need for both long-term strategies and quick solutions in marketing efforts. Resources & Engagement: Courses & Books: Explore a marketing strategies course and recommended readings like “The Account Marketer” and “Your Strategic Accountant.” Further Learning Opportunities: Listeners are invited to delve into a podcast focused on building an accounting firm and to attend the GrowCon conference for networking and expert insights. Tune in for a captivating discussion on merging the worlds of accounting and creative marketing, filled with practical advice to help you build the premier accounting firm in your area. Thank you for joining us for this episode of Building the Premier Accounting Firm. For more information on how you can elevate your firm's marketing, connect with Universal Accounting Center's team at 435-344-2060, or schedule a time to discuss your future here.   Sponsors: Universal Accounting Center Helping accounting professionals confidently and competently offer quality accounting services to get paid what they are worth.   Offers: Karen is kind enough to offer us the DIY Accountant Marketer video course which is now available and there is an introductory offer to have access to the recordings, workbook, and all other resources. https://wearepf.com/diy-accountant-marketer-course/ & receive a copy of her book as well. OR, just get a copy of her book, The Accountant Marketer: https://karenlreyburn.com/the-accountant-marketer/    Get a FREE copy of these books all accounting professionals should use to work on their business and become profitable.  These are a must-have addition to every accountant's library to provide quality CFO & Advisory services as a Profit & Growth Expert today: “Red to BLACK in 30 days – A small business accountant's guide to QUICK turnarounds” – This is a how-to guide on how to turn around a struggling business into a more sustainable model. Each chapter focuses on a crucial aspect of the turnaround process - from cash flow management to strategies for improving revenue. This book will teach you everything you need to become a turnaround expert for small businesses. “in the BLACK, nine principles to make your business profitable” – Nine Principles to Make Your Business Profitable – Discover what you need to know to run the premier accounting firm and get paid what you are worth in this book, by the same author as Red to Black – CPA Allen B. Bostrom. Bostrom teaches the three major functions of business (marketing, production and accounting) as well as strategies for maximizing profitability for your clients by creating actionable plans to implement the nine principles. “Your Strategic Accountant” - Understand the 3 Core Accounting Services (CAS - Client Accounting Services) you should offer as you run your business. Help your clients understand which numbers they need to know to make more informed business decisions. “Your Profit & Growth Expert” - Your business is an asset. You should know its value and understand how to maximize it. Beginning with the end in mind helps you work ON your business to build a company you can leave so that it can continue to exist in your absence or build wealth as you retire and enjoy the time, freedom, and life you want and deserve. Follow the Turnkey Business plan for accounting professionals.  This is the proven process to start and build the premier accounting firm in your area.  After more than 40 years we've identified the best practices of successful accountants and this is a presentation we are happy to share.     Also learn the best practices to automate and nurture your lead generation process allowing you to get the bookkeeping, accounting and tax clients you deserve.  GO HERE to see this presentation and learn what you can do today to identify and engage with your ideal clients.   Check it out and see what you can do to be in business for yourself but not by yourself with Universal Accounting Center.   It's here you can become a:   Professional Bookkeeper, PB Professional Tax Preparer, PTP Profit & Growth Expert, PGE   Next, join a group of like-minded professionals within the accounting community.  Register to attend GrowCon and Stay up-to-date on current topics and trends and see what you can do to also give back, participating in relevant conversations as they relate to offering quality accounting services and building your bookkeeping, accounting & tax business.   The Accounting & Bookkeeping Tips Facebook Group The Universal Accounting Fanpage Topical Newsletters: Universal Accounting Success The Universal Newsletter   Lastly, get your Business Score to see what you can do to work ON your business and have the Premier Accounting Firm. Join over 70,000 business owners and get your score on the 8 Factors That Drive Your Company's Value.   For Additional FREE Resources for accounting professionals check out this collection HERE!   Be sure to join us for GrowCon, the LIVE event for accounting professionals to work ON their business. This is a conference you don't want to miss.   Remember this, Accounting Success IS Universal. Listen to our next episode and be sure to subscribe.   Also, let us know what you think of the podcast and please share any suggestions you may have.  We look forward to your input: Podcast Feedback   For more information on how you can apply these principles to start and build your accounting, bookkeeping & tax business please visit us at www.universalaccountingschool.com or call us at 8012653777  

This episode explores creative marketing strategies for photographers aiming to pivot their businesses, especially during uncertain economic times. We tackle the power of local giveaways, the importance of maintaining clarity across multiple photography genres, and ways to effectively engage with communities to cultivate lasting client relationships. • Navigating the transition between different photography genres • Benefits of hyperlocal giveaways and partnership strategies • Importance of capturing leads from giveaway entrants • Creating clarity in a mixed-genre photography business • Emphasizing consistency through blogging for SEO • Engaging with the community through physical events • Testing waters with trial reels for audience growth If you enjoyed this podcast, please leave a review!Marketing Mentoring- Now Offering Payment Plans!My Instagram 

What if you could transform your real estate business overnight with the power of media? Meet Michael Wholey of Wholey Media, our special guest who turned his film school education into a thriving business that revolutionizes how real estate agents present themselves and their listings. From creating compelling "hero videos" that elevate agent branding to offering professional headshots that capture the essence of real estate professionals, Michael shares his journey and expertise in leveraging video production to boost agent visibility and lead generation.Join us as we uncover the innovative marketing strategies that have reshaped the real estate landscape, especially for buyers from afar. Michael and I discuss cutting-edge tools like virtual tours, drone photography, and virtual staging, which have become indispensable in showcasing properties. We laugh over personal anecdotes and dive into the ever-evolving demands of homebuyers, from detailed floor plans to future-proof features like detached units and home studios. The conversation is a blend of insights, humor, and a forward-looking perspective on what homebuyers will be seeking in the years to come.As the real estate market shifts from the highs of 2021 to the competitive demands of 2025, the episode underscores the necessity of high-quality, consistent marketing practices. We explore how agents can maintain their brand strength and secure client trust by systematizing their processes and ensuring every listing shines. With platforms like YouTube and Instagram at the forefront of content consumption, embracing video and professional photography becomes critical. We wrap up with tips on reinvesting earnings into marketing, moving beyond transactional interactions, and fostering long-term client relationships.

In this episode of Pathmonk Presents, host Ernesto chats with Alayne Gardner, Director of Revenue at Lodestar Software Solutions.  Alayne shares how Lodestar simplifies mortgage closing costs for lenders through automation and compliance. She dives into their innovative approach to marketing in a niche industry, highlighting the importance of authentic branding, creative content like memes and comic strips, and seamless website tools for lead generation. Learn about the challenges of marketing highly regulated products and how Lodestar keeps it fun, engaging, and effective.  Tune in to discover how Alayne balances sales, marketing, and partnerships, while leveraging creativity to drive conversions.  

Is launching dead? In a market that more distrusting (and more distracted) than ever, many people seem to think that launching either no longer works or is no longer worth the effort of lower than ever show up and conversion rates. But as Shannon Matson notes, every time you look at the sun to the west, she's launching again – because it's working for her. But howwwwww?! *Shakes fist wildly at the sky*In this episode, I'm sitting down with Shannon to break down her insanely creative, Taylor Swift-inspired launch that brought in over $134K selling self-study courses in a market where that's getting harder to do. Shannon's opening up her big, brilliantly strategic brain to share all the spicy deets on how she blended out-of-the-box approaches, with what felt authentic to her, with tried-and-true tactics in order to drive sales. Let's get into it!What's inside this episode:The strategic reason Shannon ran a 4-week "Eras Tour" themed launch with a surprise encore weekShannon's method for saving a ton of time while also boosting sales (that could help you launch back-to-back without burning out)The personalized approach Shannon used to access additional revenue she might have otherwise been leaving on the tableWhat the market shift toward support and accountability means for your offersHow to stand out in a saturated market without discounting your valueHow to use storytelling, pop culture trends, or whatever feels authentic to YOU to make your sales process unique, aligned, and effectiveAbout Shannon: With comprehensive experience in marketing and advertising, Shannon prides herself on helping others structure and market their businesses for exceptional growth. Her journey began in the corporate world where she held titles such as V.P. of Marketing for a global publishing company and National Director of Sales & Marketing for a fitness franchise.Now, she's the CEO and Founder of The Social Bungalow, an education + strategy company that has helped over 8,000 students structure simple yet sophisticated online businesses, as well as Bungalow Coffee a 2,500 sqft coffee café in the Downtown Las Vegas Arts District.Connect with Shannon: On Instagram @thesocialbungalow (to snag your spot in her "Becoming Known" masterclass, DM the word "MAKEOVER")On the web at thesocialbungalow.comConnect with Adriane: Adriane's Instagram Visionaries' Instagram Adriane's LinkedIn Visit the Visionaries website ⭐️ Love this episode? We'd GREATLY appreciate a 5-star review! ⭐️

As a creative entrepreneur, experimentation is important in finding a balance between your desires and those of your community. Rachael and Lauren discuss times that they've taken risks on new offerings in their business and the lessons learned from their experiences. How can we find profitable pathways for growth without abandoning our core purposes or interests? They also discuss low-effort ways to identify and test ideas on how to expand your business in a way that aligns with your missions and goals.Episode Mentions:Join the waitlist for Lauren's Portfolio Procrastinator CourseGet the PLAYlist template and other resources from RachaelThe transcript for this episode can be found here! Cover art designed and photographed by Kristle Marshall for Hom Sweet HomFollow the pod on Instagram @chaoticcreativespod and tag us in the projects you're working on while listening!Say hi or tell us a silly lil joke: chaoticcreativespodcast@gmail.comLauren's links:WebsiteInstagramOnline ClassesRachael's links:WebsiteInstagramPrioritize Play WorkshopStyle Course

This special edition features one of the stand-out episode of Right About Now features host Ryan Alford in a compelling conversation with Christopher Lochhead, a leading expert in category design and marketing.They discuss innovative strategies, the power of language in shaping consumer perceptions, and the need to address customer problems rather than just promoting solutions. Christopher also highlights the generational shift with "native digitals," the risks of lazy marketing language, and the importance of differentiation to drive meaningful results.A must-listen for marketers seeking fresh, impactful insights.TAKEAWAYSImportance of innovative marketing strategies and category design in business.Current state of dialogue in America and the challenges of meaningful conversations.The distinction between reflexive and reflective thinking in discussions.The impact of language on dialogue and marketing effectiveness.Critique of common marketing language and jargon that alienates customers.The need to focus on problems rather than just promoting solutions in marketing.Differentiation in a crowded marketplace and the importance of unique communication.Generational shifts in consumer behavior, particularly between native digitals and native analogs.The advertising industry's focus on creativity over effectiveness and its implications.Encouragement for businesses to engage in thoughtful dialogue and critical thinking in their marketing efforts. If you enjoyed this episode and want to learn more, join Ryan's newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding. Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford.

Shannon shares her story from filing papers at her father's pediatric office to leading one of the fastest-growing brands in the quick-service restaurant industry. Shannon talks about Habit Burger's unique approach to consistency, innovation, and customer loyalty and the brands creative campaigns, how AI is shaping the future of their operations and, of course, award-winning burgers.Key Takeaways:• Habit Burger has claimed the title of "Best Burger in America" from USA Today, "Best Chicken Sandwich" from Daily Meal, and "#1 Quick Service Side"• Habit Burger reignited the "better burger wars" by taking out billboards near In-N-Out locations congratulating them on being "#2." The tongue-in-cheek campaign created buzz on social media and further amplified Habit's win.• As part of Yum! Brands, Habit Burger leverages resources like shared test kitchens and purchasing power while maintaining its unique identity as a cook-to-order brand.• Habit Burger has kiosks in 100% of its stores, with strategic placement on counters to increase usage and accuracy.• With over 40% of sales now coming from digital platforms, Habit Burger's pivot from dine-in dominance pre-COVID to meeting modern demands is a testament to its adaptability and customer focus.• Habit Burger's goal is to "meet guests where they are," whether it's through in-store dining, takeout, or delivery.• Hot Takes: Shannon shares her thoughts on the California minimum wage increase, AI-powered drive-throughs, and Instagram-inspired dishes. She discusses AI's role in enhancing drive-through operations, improving accuracy, and supporting team efficiency.Thank you for tuning in to Hospitality Hangout, a podcast by Branded Hospitality Ventures. We'll see you next time as we explore more stories of innovation, authenticity, and leadership—continuing to bring you the conversations shaping the hospitality industry's future.

Welcome to episode 259 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with David Vicknair, a partner at Scott Vicknair, LLC David Vicknair specializes in personal injury, maritime injury, property damage, and casualty loss litigation, representing individuals and small businesses with dedication and tenacity. Early in his career, a pivotal case shaped his meticulous approach to preparation and his understanding of Louisiana litigation. He has argued appeals in Louisiana courts and the Federal Fifth Circuit and served as class counsel in major cases like the BP Deepwater Horizon Oil Spill. An advocate for community service, David serves on the Board of Volunteers of America. He holds a J.D. from Loyola University New Orleans, earning honors in moot court competitions.    What you'll learn about in this episode:   1.  Why Working On Yourself Accelerates Firm Growth  Emotionally letting go of cases allows focus on growth-driving priorities and firm leadership. Accepting others can excel at law enables effective delegation and firm expansion. 2. Why Creating a Clear Vision Is Critical to Your Law Firms Success By devloping a 1, 3, 5-year plan it helps to align your goals and guides growth.  When setting up your vision it's important to surround yourself with "A" players to ensure high standards and strong results. 3. How Making Timely Decisions Excelerates Your Firms Progress Sitting on decisions and delaying execution hurts your law firm. Taking risks and acting promptly is essential, whether the outcome is right or wrong.  David mentions this impactful quote to drive home this idea, "The right decision three months late is still the wrong decision."  4. How Investing in Strategic Marketing Creates Long Term Revenue  Having a hook to stand out from the competition is essential in a crowded market. David embraced this concept by creating a commercial that showcased his authenticity and humor, centered on the confusion around his law firm's name.  5. Why Lawyers Need To Focus on Internal Growth Instead of External Distractions  Focusing on your own firm ensures attention to areas you can improve and control. Ignoring competitors prevents distractions and enables a stronger, more sustainable growth strategy.  Resources:  http://www.scottvicknair.com/ https://www.facebook.com/scottvicknairlaw/ https://x.com/scottvicklaw?lang=enhttps://www.linkedin.com/in/david-vicknair-b7454321/   Additional Resources:  https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

John Dwyer - Institute of WOW On the Best Strategy for Success: "Prove to people that you can help them by actually helping them." We all need to market our businesses, but we also want to have fun.  Did you know that often, the most fun in marketing is also the most successful? John Dwyer of the Institute of WOW takes this to another level and shares some incredible marketing insights to get your brain thinking of ways to market your business. We'll explore fascinating case studies—like how a sweepstakes promotion catapulted an Australian resort's occupancy rates and how a turf farm sold three miles of grass in just three days. Get ready to hear about boosting business with Facebook contests, running successful B2B promotions, and even hiring Jerry Seinfeld into a hugely successful campaign for an Australian bank. Whether you're a seasoned entrepreneur or just starting out, John Dwyer's marketing insights will offer valuable lessons and inspire you to embrace a "why not" attitude in your business pursuits. Listen as JD explains, in simple, easy to use action steps, how you can market your business. Enjoy! Visit JD at: TheInstituteOfWow.com and https://getmorejd.com/     Podcast Overview: 00:00 Interest rates affect consultancy fee negotiations. 09:47 Join forces to sell holiday vacation vouchers. 14:51 Discount is 10%, disguised as gas promotion. 16:06 Insurance covers big prizes; stimulates product sales. 21:37 Offer landscapers premium beer for lawn work. 27:53 Inappropriate promotion idea involving deceased relatives. 35:27 Ugly fence contest generated many new leads. 42:04 Lobster Cave grew by collecting customer details. 47:59 Room given free; resold at various prices. 51:24 Help people by actually helping them first. 55:21 Answering all calls increased revenue by $15k/week. Podcast Transcription: John Dwyer [00:00:00]: Look. I'm a digital marketing agency and deal with a 25 year old. But if you need heart surgery for your business, and you do, let's just say it was heart surgery for you, we do actually use the guy that just came out out of medical school, and he's 25, and he says, listen. I've never done this heart surgery before. I've learned all about how to do it at at college. I'm gonna give this a hell of a good shot. Okay. Or would you give it to the guy with a few wrinkles that has been around the block a few times who says, look. John Dwyer [00:00:24]: I can do this in my sleep. James Kademan [00:00:27]: You have found Authentic Business Adventures, the business program that brings you the struggle stories and triumph and successes of business owners across the land. Downloadable audio episodes can be found in the podcast link found at drawincustomers.com. We are locally underwritten by the Bank of Sun Prairie, calls on call extraordinary answering service, as well as the Bold Business Book. And today, we're welcoming slash preparing to learn from JD of the Institute of Wow. And today, we are talking marketing. So JD, how is it going today? John Dwyer [00:00:57]: Thank you very much, James. And so that, they, whoever's watching or listening to this doesn't think that I've got a completely weird name. My name is John Dwyer, but I get the initials JD all the time. And as I said to you before we started the recording, I get lots of other names, but we won't go through that. James Kademan [00:01:11]: Yeah. Right. Right. JD's cool. JD's cool. So Institute of Wow, I'm excited to hear this because I I looked at your website, all the marketing stuff you have going on. Let's start with the big story that you have on there with getting Jerry Seinfeld to work with you at a bank in Australia. John Dwyer [00:01:27]: Yeah. And, James, that was about a dozen years ago, and, I've milked milked the daylights out of that, of course, as one would. And, I remember on one occasion in the 3 years that I went back as a forc...

Ale will be joining Bill to dicuss Blossom Media, The Blossom Sessions, Creative Marketing, & More The Blossom Sessions: Live music performances with a unique theme and style. Based outside of Pittsburgh, PA Featuring music from: Buck Johnson, The Jaded Lips, Faded & Jaded, Wicked Vixen, Eden on Fire, Para Bellum, The Dead End Streets,... The post 752 Dropping in on Blossom Media first appeared on Build the Scene.

Dr. Yaniv Zaid, also known as "Doctor Persuasion," is an economist and attorney who is a business consultant to government departments, private firms, and public organizations. He holds a PhD in law and utilizes his rich knowledge and experience to help others succeed. Following 20 years of international success, Dr. Zaid is the author of 11 best-seller books - including "Public Speaking," "Creative Marketing"" and "Sales Bible."   Join us this episode as Dr. Yaniv discusses how to become the best manager and salesperson you can be and brand yourself as an Expert.You can find Dr. Yaniv in these links below: WebsiteLinkedInInstagram --To find out more about Dan Rochon and the CPI Community, you can check this link:www.NoBrokeMonths.com --Do you want to win a FREE 45-minute complimentary coaching session with Dan Rochon and a FREE copy of the book "Real Estate Evolution," a comprehensive 10-step guide to achieving Consistent and Predictable Income?❗❗JOIN THE NO BROKE MONTHS FOR REAL ESTATE AGENTS MONTHLY RAFFLE HERE ❗❗--Stop

Stretching creativity into marketing is a huge step artists can take to create a culture and community that keeps fans engaged for the long haul! With more competition than ever for fans' attention, while it sounds great in theory, the practice requires a shift in thinking... In this episode of Creative Juice, Jack and Circa dive into creative marketing, world-building, and fan nurturing that will set you apart and make your fans love you! Learn how to program a path for your fans after discovery, the real reason to release music consistently, and how to set clear calls to action that set you apart in the minds of your fans! If you're ready to stand out in the crowded social space and lock in your fans' attention, this episode has tons of examples to help you get started! DISCOVER: How To Program Paths For Your Fans That Reflect Your Artistic Personality Why You Need Clear Calls To Action Across Your Digital Presence How To Build Checkpoints For Your Fans How To Avoid Overloading Your Fans With Information When To Invest In Your Infrastructure To Capture And Nurture Fan Attention Why Building A Library Of Exclusive Content Will Help You Grow   RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO Looking to expand your team or need marketing help? Apply to work with IndieX! Join Us In The Indepreneur Discord Server! Full Stack Creative

We recently published data on interdepartmental collaboration by marketing teams [https://marketingsherpa.com/article/chart/interdepartmental-collaboration]. More leading marketing departments had a strong partnership with the product team than with any other internal team.But for the lagging marketing departments, strong partnerships with the sales team fell in the middle – 4th out of 7 departments – and they had far fewer strong partnerships with the product team than leading marketing departments did.I was working on the data for that chart article when a podcast guest application came across my desk with these lessons – People and culture matter a lot, mentorship matters even more, product matters the most.To hear the stories behind those lessons, along with more lesson-filled stories, I talked to Yana Ernazarova, CMO, Edushape [https://www.edushape.com/].Stories (with lessons) about what she made in marketingPeople and culture matter a lotMentorship matters even moreProduct matters the mostVision and culture are key to long-term results in large organizationsSometimes you should kill bad business ideas quickly, no matter how passionate you are about themA marketing or business idea is useless until it's executed uponDiscussed in this episodeGet Productive With AI [https://MeclabsAI.com/GetProductive]– January 8th at noon. No cost.Enterprise Solutions Marketing: You can make a big career, and still stay human (podcast episode #99) [https://www.marketingsherpa.com/article/interview/enterprise]Marketing Mentorship: Direct feedback is a gift (podcast episode #98) [https://www.marketingsherpa.com/article/interview/marketing-mentorship]Product Quality: Marketing's job is to help the product win (podcast episode #97) [https://www.marketingsherpa.com/article/interview/product-quality]Creative Marketing and Advertising Campaigns: Hold the line & get a door kicker (podcast episode #84) [https://marketingsherpa.com/article/interview/creative-marketing]Get more episodesSubscribe to the MarketingSherpa email newsletter [https://www.marketingsherpa.com/newsletters] to get more insights from your fellow marketers. Sign up for free if you'd like to get more episodes like this one.For more insights, check out...This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages [https://meclabs.com/course/] free digital marketing course. Apply to be a guestIf you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application

"Just like Lord of the Rings, one ring to rule them all… we have one click to rule the firewalls." - Guy Avrahami   Guy Avrahami leads Marketing & BizDev for startups and corporations across many industries and verticals. Guy develops methodologies and best practices to facilitate growth and scale-up opportunities with and for sales teams. In this interview, we explore unique marketing strategies, creative storytelling techniques, and how to engage and inspire in the marketing world.   Website: https://www.albarius.io LinkedIn: https://www.linkedin.com/in/guy-avrahami-3a223239/

"Just like Lord of the Rings, one ring to rule them all… we have one click to rule the firewalls." - Guy Avrahami   Guy Avrahami leads Marketing & BizDev for startups and corporations across many industries and verticals. Guy develops methodologies and best practices to facilitate growth and scale-up opportunities with and for sales teams. In this interview, we explore unique marketing strategies, creative storytelling techniques, and how to engage and inspire in the marketing world.   Website: https://www.albarius.io LinkedIn: https://www.linkedin.com/in/guy-avrahami-3a223239/

In this solo episode, Phoebe talks about how to stay resilient and creative during times of collective hardships. Shop The Girl Gang Craft 2024 Holiday Gift Guide Small Business Spotlights: The Natural State Skincare Co - Use code GirlGangGifts for 10% off order  Mango Illustrated - Use code GCC 20 for 20% off Dikon Studio - Use Code Girl Gang Gift for 20% off @VirgoCreativeSocial - Free audit + January content plan for December signups Holiday Events - Come See GGC in Salem this Saturday! Subscribe to our Newsletter Shop GGC Goodies + Apparel @PhoebeSherman @GirlGangCraft Tik Tok YouTube Girlgangcraft.com Affiliates: Plum Paper Flodesk Quickbooks Call up the GGC hotline at ‪413-961-0855‬ Leave us a 5 star review and tell us what you love and learned from listening  

Send us a textKaty Katz, Head of Digital Marketing and E-Commerce at Basic Fun!, discusses how mentorship, including her mother's early influence, shaped her career and approach to continuous learning in marketing. She emphasizes balancing creativity with data, fostering collaboration, and setting healthy boundaries to build effective growth-driven teams.Episode Highlights: Katy says traditional and non-traditional mentorship has always been incredibly important to her, and attributes her dedication to continuous learning in digital marketing from one of her earliest mentors, her mother. She values relationships that allow for mutual growth and learning, which she applies in her role as a leader.Her unique approach to marketing blends creativity with a data-driven mindset. This balance is critical because she leverages data for e-commerce while fostering creativity in toy marketing.Katy says it's easier to set boundaries when working at an agency than in-house because the former always has a clearly defined contract.Episode Links: Katy's LinkedInKaty's XFollow The Digital Marketing Mentor: Website and Blog: thedmmentor.com Instagram: @thedmmentor Linkedin: @thedmmentor YouTube: @thedmmentor Interested in Digital Marketing Services, Careers, or Courses? Check out more from the TDMM Family: Optidge.com - Full Service Digital Marketing Agency specializing in SEO, PPC, Paid Social, and Lead Generation efforts for established B2C and B2B businesses and organizations. ODEOacademy.com - Digital Marketing online education and course platform. ODEO gives you solid digital marketing knowledge to launch/boost your career or understand your business's digital marketing strategy.

Episode 144: Creative Marketing Strategies for Your Oklahoma City Rentals In this episode of OKC REAL News, Speakers 1 and 2 explore innovative ways to market rental properties in Oklahoma City's competitive market. From leveraging virtual tours and drone footage to showcasing neighborhoods and utilizing social media platforms like Instagram and TikTok, they share practical strategies to attract tenants and reduce vacancies. They also highlight the expertise of Landon Whitt, OKC REAL's premier property manager, who combines 8% management fees with transparent, results-driven services. Whether it's professional staging, offering tenant incentives, or crafting engaging listings, this episode is packed with actionable tips to help landlords thrive in today's real estate landscape.

I would never read so much text. This is long and boring to me. Versions of this have been said to me throughout my career from designers. And not to pick on designers, but I really don't care. Because they weren't the ideal customer for the product. So of course they weren't interested in the copy.Like my old boss Mike Morgan used to tell me – you never read the refrigerator ad on page 3 of the newspaper…until your fridge breaks.So when I came across this lesson in a podcast guest application, it grabbed my attention – ‘You don't have to like it. You aren't the target.'To hear the story behind that lesson, and many more lesson-filled stories, I invited on Renee Miller, Founder and Executive Creative Director, The Miller Group [https://www.millergroup.com/].Tune in to the full episode using this embedded player or by clicking through to your preferred audio streaming service using the links below it.Stories (with lessons) about what she made in marketingTo mine own self be true. Say YES then figure out how to get it doneProvide an exceptional experience Be modestYou don't have to like it. You aren't the target.The more you value yourself, the more likely you are to take calculated risksDiscussed in this episodeGet Productive With AI – November 20th at noon EST: Join Flint McGlaughlin, CEO, MeclabsAI, for an accelerated version of the AI Guild MEC050 course. There is no cost. See the 7 principles you can learn in this session and register to join us at MeclabsAI.com/GetProductive (from MarketingSherpa's parent organization, MeclabsAI).Customer-First Marketing: A conversation with Wharton, MarketingSherpa, and MECLABS Institute [https://sherpablog.marketingsherpa.com/consumer-marketing/wharton-interview-customer-first-marketing/]Creative Marketing and Advertising Campaigns: Hold the line & get a door kicker (podcast episode #84) [https://marketingsherpa.com/article/interview/creative-marketing]Value Proposition Articulation: Examples of helping customers understand and believe your business' marketing messages [https://www.marketingsherpa.com/article/case-study/value-proposition]Strategy: Don't think of your customers as a ‘target' to acquire (podcast episode #65) [https://www.marketingsherpa.com/article/interview/strategy]Enterprise Solutions Marketing: You can make a big career, and still stay human (podcast episode #99) [https://www.marketingsherpa.com/article/interview/enterprise]Special Report: How to Market to the Super Rich -- 4 Challenges and 8 Must-Know Strategies [https://marketingsherpa.com/article/how-to/how-to-market-to-super]Get more episodesSubscribe to the MarketingSherpa email newsletter [https://www.marketingsherpa.com/newsletters] to get more insights from your fellow marketers. Sign up for free if you'd like to get more episodes like this.Apply to be a guestIf you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application

We're getting closer to the end of the year, which means that even though inquires are slower right now, travel advisors are preparing to ramp up in 2025. In this episode, Whitney and Brianna share about their current journeys to reach more clients in 2025, brainstorming various marketing strategies like targeting certain destinations through content and utilizing quizes on websites to engage visitors. This candid convo also touches on financial planning, client engagement strategies, and the value of team experiences in boosting employee retention and business growth.

Mike "C-Roc" welcomes B2B marketing expert Drew Neisser, a prominent thought leader with a wealth of insights from his journey in the B2B space. Drew is the founder of two companies, author of two books, and host of the Renegade Marketers Unite podcast, where he's interviewed over 600 CMOs. Known for his unique approach, Drew shares what it's like being recognized as one of the strongest minds in B2B marketing and dives into his journey from running an agency to launching CMO Huddles, an exclusive community for B2B marketing leaders. In this episode, they discuss Drew's passion for B2B marketing, his creative approach to CMO networking, and the memorable gin tastings that added a unique twist to his community events. Drew also shares insights on maintaining strong community engagement, even during the challenging early days of the COVID-19 lockdown, and how he adapted to the virtual landscape to make CMO Huddles a thriving space for B2B marketers. Get ready for a lively conversation filled with humor, expertise, and actionable marketing strategies! Website-Https://cmohuddles.com Social Media Links/Handles- https://www.instagram.com/drewneisser/?hl=en

In this episode of Maybe Running Will Help, Nicky sits down with Andy, an ultrarunner and VP of Creative at Liquid Death, to explore the world of ultra-endurance, off-the-wall marketing, and the art of embracing the absurd. Recorded just two months ago, Andy shares hilarious and inspiring stories from his back-to-back 100-milers, reveals what it's like to market water with a rock-and-roll edge, and dives into why he believes taking ourselves a little less seriously can lead to our best adventures. Tune in for a dose of humor, grit, and insight into pushing limits—whether on the trail or in life. Plus, don't miss a special message from our sponsor, Charm City Run, offering 10% off with code NICKY10!

Guest: Yaniv Zaid   Guest Bio: Known to the world as "Doctor Persuasion", economist and attorney Dr. Yaniv Zaid acts as a business consultant to government departments, private firms, and public organizations. He holds a PhD in law and utilizes his rich knowledge and experience to help others achieve success. Dr. Zaid is recognized worldwide as an expert in the fields of public speaking, marketing, sales, negotiation, and persuasion, and placed 3rd in the 2003 world ranking of public speakers. Following 20 years of international success, Dr. Zaid is the author of 11 best seller books - including "Public Speaking", "Creative Marketing" and "Sales Bible" - and is often invited to lecture and consult around the world.   Guest Links: The 21st Century Sales Bible: Mastering the 10 Commandments of Marketing, Negotiation & Persuasion yaniv@yanivzaid.com   Key Points: The Gap in Education ·        Many individuals lack training in public speaking, marketing, and sales despite these skills being essential in professional settings. ·        Law Schools often do not teach practical skills like marketing oneself, courtroom speaking, or legal writing. Similarly, economics programs often overlook sales and marketing. ·        Bridging the Gap: The speaker's mission is to educate others on essential skills such as marketing, sales, public speaking, and negotiation to fill the educational void.   The Nature of Persuasion ·        Positive Influence: Persuasion is about positively changing people's minds and encouraging them to choose your offering over others. ·        Authenticity in Sales: Salespeople must genuinely believe in their products and show authenticity to build trust with clients.   Target Audience ·        Focus on understanding and targeting the audience that genuinely needs your product to maximize effectiveness in persuasion.   Sales Team Management ·        Hiring individuals who love sales and understand the product is crucial for an effective sales team. Salespeople should believe in the product they are selling for authenticity and effectiveness. ·        Encourage your sales team to improve their skills and knowledge. This can lead to better engagement with potential clients.   Do's and Don'ts of Persuasion ·        Do Sell the Problem: Highlight the problem first; the bigger the problem, the more value clients place on the solution. ·        Don't Focus on Subjectivity: Avoid claiming that your product is great without evidence; instead, use social proof and objective evidence to support your claims. ·        Authenticity Over Perfection: Avoid branding yourself as a flawless expert. Instead, relate to your audience by sharing both successes and failures. This builds trust and makes you more relatable.   Long-term Relationships ·        Sales should be based on mutual benefit and understanding, aiming for long-term client relationships rather than short-term gains.   Storytelling as a Tool ·        Use stories to convey your message and include social proof within them. Stories engage the audience's emotions and can be more persuasive than just stating facts.       About Salesology®: Conversations with Sales Leaders Download your free gift, The Salesology® Vault. The vault is packed full of free gifts from sales leaders, sales experts, marketing gurus and revenue generation experts.  Download your free gift, 81 Tools to Grow Your Sales & Your Business Faster, More Easily & More Profitably. Save hours of work tracking down the right prospecting and sales resources and/or digital tools that every business owner and salesperson needs. If you are a business owner or sales manager with an underperforming sales team, let's talk. Click here to schedule a time. Please, subscribe to Salesology®: Conversations with Sales Leaders so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated! To learn more about our previous guests, listen to past episodes, and get to know your host, go to https://podcast.gosalesology.com/ and connect on LinkedIn and follow us on Facebook and Twitter and check out our website at  http://www.gosalesology.

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Vanessa McGovern, Co-Founder and Chief Sales and Marketing Officer at Gifted Travel Network joins Phoebe on the pod to talk about the entrepreneurial pursuit of travel advisors and the innovation in curating a luxury travel experience. Episode Highlights ✿ Gifted Travel Network connects clients with Travel Advisors that are hands on in crafting their entire destination experience ✿ A Travel Advisor is an ongoing supportive service that caters to the client throughout the booking process and beyond.  ✿ GTN offers an educational development program to start your own travel advisory business ✿ The Luxury Mindset; How luxury is defined differently between each person and the importance of meeting your clients interpretation of luxury ✿ “Entrepreneurship is one big personal development boot camp. It's not linear. So learning how to navigate the peaks and valleys of the journey is critical.”  Follow Vanessa and Gifted Travel Network at @giftedtravelnetwork and visit giftedtravelnetwork.com for their travel advisor directory and course offerings Subscribe to our Newsletter!  Applications for Malden end today -  Apply Now Girl Gang Craft Holiday Gift Guide - Apply Now Witches for Kamala Yard Signs Holiday Events Shop GGC Goodies + Apparel Girlgangcraft.com Affiliates:  Quickbooks Moneychat  CapCut Socials:  @PhoebeSherman @GirlGangCraft Tik Tok YouTube Call up the GGC hotline at ‪413-961-0855‬ Leave a 5 star review and tell us what you loved and learned from listening

Chase is the Co-founder at Electric Eye where he and his team create Shopify-powered sales machines from strategic design and development decisions. He is also the host of Honest Ecommerce, a weekly podcast where he provides online store owners with honest, actionable advice to increase their sales and grow their business.Highlight Bullets> Here's a glimpse of what you would learn…. Challenges faced by Amazon brand owners transitioning to ShopifyMisconceptions about the ease of moving from Amazon to ShopifyImportance of maximizing existing sales channels before diversifyingDistinct skill sets required for success on Amazon versus ShopifyBuilding customer trust and a strong online presence on ShopifyNecessity of a robust marketing strategy for driving traffic to Shopify storesUtilizing existing sales data and customer feedback for effective transitionsFinancial considerations and budgeting for launching a Shopify storeInnovative marketing strategies, including influencer seedingContinuous learning and adaptation in the evolving e-commerce landscapeIn this episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews Chase Clymer, co-founder of Electric Eye and host of the Honest Ecommerce podcast. They explore the challenges Amazon brand owners face when transitioning to Shopify. Key insights include understanding the distinct skill sets required for each platform, the importance of a cohesive brand strategy, and leveraging influencer marketing. Chase emphasizes the need for a robust marketing plan, a solid business operating system, and the effective use of AI tools like ChatGPT. The episode provides actionable advice for scaling e-commerce businesses from seven to eight figures.Here are the 3 action items that Josh identified from this episode:1. Assess and Build Your Team's Shopify Skills - Evaluate Skills: Review your team's current skills and identify gaps related to creative marketing, customer engagement, and website management.  - Invest in Training: Consider training programs or hiring experts to ensure your team is equipped to handle Shopify's requirements.2. Optimize Your Amazon Performance Before Transitioning- Enhance Listings: Conduct a thorough review of your Amazon listings, ensuring they are optimized with high-quality images, detailed descriptions, and relevant keywords.  - Leverage Promotional Tools: Make full use of Amazon's promotional tools, such as Sponsored Products and Lightning Deals, to boost visibility and sales before making the transition.3. Develop a Robust Shopify Marketing Strategy- Create Effective Ads: Develop targeted ad campaigns to drive traffic to your Shopify store.- Leverage Content and Influencers: Regularly generate fresh content to engage customers and consider influencer marketing to build brand credibility and attract new customers.Resources mentioned in this episode:Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: Josh@eCommBreakthrough.comShopifyWooCommerceWixSquarespaceMeta AdsAmazonTikTok ShopStoreTester.comElectric EyeSpecial Mention(s):Adam “Heist” Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInRelated Episode(s):“Cracking the Amazon Code: Learn From Adam Heist's Brand Scaling Secrets” on the eComm Breakthrough Podcast“Kevin King's Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast“Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough PodcastEpisode SponsorThis episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. I started Hadley Designs in 2015 and grew it to an eight-figure brand in seven years.I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survi...