Business in a Political Age

Congratulations on making it to the final section of this course! In our last video episode, Professor Kennedy will wrap up our discussion on shapeholders and highlight a few of the main takeaways from the course.

Congratulations on making it to the final section of this course! In our last video episode, Professor Kennedy will wrap up our discussion on shapeholders and highlight a few of the main takeaways from the course.

In the last episode, you were introduced to the Shapeholder Decision Matrix - a tool to help guide your response to an attack or opportunity posed by shapeholders. We’ll use this next video episode to hone in on the final A in the matrix, Assemble. Forming your strategy and team to fight when confronted with an illegitimate concern that you feel you either must or can neutralize is something every organization will eventually face. This episode will better prepare you to engage in these types of shapeholder situations.

In the last episode, you were introduced to the Shapeholder Decision Matrix - a tool to help guide your response to an attack or opportunity posed by shapeholders. We’ll use this next video episode to hone in on the final A in the matrix, Assemble. Forming your strategy and team to fight when confronted with an illegitimate concern that you feel you either must or can neutralize is something every organization will eventually face. This episode will better prepare you to engage in these types of shapeholder situations.

The first set of As covered in this course - Authenticity, Anticipation and Assessment - have introduced you to strategies for being better positioned with respect to potential shapeholder action. We’ll now shift our focus to the last four As - Advance, Avert, Acquiesce and Assemble - and how to utilize the Shapeholder Decision Matrix as a means of responding to an attack or opportunity posed by the non-market.

The first set of As covered in this course - Authenticity, Anticipation and Assessment - have introduced you to strategies for being better positioned with respect to potential shapeholder action. We’ll now shift our focus to the last four As - Advance, Avert, Acquiesce and Assemble - and how to utilize the Shapeholder Decision Matrix as a means of responding to an attack or opportunity posed by the non-market.

The claims and opportunities shapeholders put forth to businesses come in all shapes and sizes, and vary in their level of importance as they relate to you. The third A in the 7A Framework, Assessment, will help you think through assessing both the legitimacy of shapeholder claims and the likelihood that those claims will impact your organization.

The claims and opportunities shapeholders put forth to businesses come in all shapes and sizes, and vary in their level of importance as they relate to you. The third A in the 7A Framework, Assessment, will help you think through assessing both the legitimacy of shapeholder claims and the likelihood that those claims will impact your organization.

Focusing on the second A of the 7As Framework, Anticipate, these next two audio episodes will guide you towards a strategy of proactive engagement with the non-market as opposed to a reliance on reactive and combative interaction with shapeholders. Stay ahead of the game by analyzing not only shapeholder concerns, but your own company’s dirt as well, in order to anticipate future pressure from the non-market. Also, begin to institutionalize a sustainable approach to shapeholder engagement by developing and broadening your vision to uncover opportunities to collaborate for mutual benefit.

Focusing on the second A of the 7As Framework, Anticipate, these next two audio episodes will guide you towards a strategy of proactive engagement with the non-market as opposed to a reliance on reactive and combative interaction with shapeholders. Stay ahead of the game by analyzing not only shapeholder concerns, but your own company’s dirt as well, in order to anticipate future pressure from the non-market. Also, begin to institutionalize a sustainable approach to shapeholder engagement by developing and broadening your vision to uncover opportunities to collaborate for mutual benefit.

Focusing on the second A of the 7As Framework, Anticipate, these next two audio episodes will guide you towards a strategy of proactive engagement with the non-market as opposed to a reliance on reactive and combative interaction with shapeholders. Stay ahead of the game by analyzing not only shapeholder concerns, but your own company’s dirt as well, in order to anticipate future pressure from the non-market. Also, begin to institutionalize a sustainable approach to shapeholder engagement by developing and broadening your vision to uncover opportunities to collaborate for mutual benefit.

Focusing on the second A of the 7As Framework, Anticipate, these next two audio episodes will guide you towards a strategy of proactive engagement with the non-market as opposed to a reliance on reactive and combative interaction with shapeholders. Stay ahead of the game by analyzing not only shapeholder concerns, but your own company’s dirt as well, in order to anticipate future pressure from the non-market. Also, begin to institutionalize a sustainable approach to shapeholder engagement by developing and broadening your vision to uncover opportunities to collaborate for mutual benefit.

Understanding why it’s essential to engage shapeholders is one of the first significant steps towards a strong non-market strategy. But we must now shift our focus to more effectively determining which shapeholders are most relevant to your interests and how best to interact with them. As a tool to help you think through this process, Professor Kennedy has designed what he refers to as the 7As Framework. In this audio episode, you’ll be introduced to the 7As Framework and delve deeper into the first A: Authenticity.

Understanding why it’s essential to engage shapeholders is one of the first significant steps towards a strong non-market strategy. But we must now shift our focus to more effectively determining which shapeholders are most relevant to your interests and how best to interact with them. As a tool to help you think through this process, Professor Kennedy has designed what he refers to as the 7As Framework. In this audio episode, you’ll be introduced to the 7As Framework and delve deeper into the first A: Authenticity.

What do we mean by the term "shapeholders" and why, as professionals, should we find this concept important? As you’ll learn in this course’s first two audio episodes, shapeholders are the political, regulatory, activist and media actors that shape an organization’s environment, opportunities, and risks. Understanding the importance of shapeholders in your own business and strategizing effective ways of engaging them is at the heart of this course. To start things off, these audio episodes will introduce you to the notion of shapeholders, illustrate their influence in business environments, and help you identify these influential nonmarket actors for your own organization.

What do we mean by the term "shapeholders" and why, as professionals, should we find this concept important? As you’ll learn in this course’s first two audio episodes, shapeholders are the political, regulatory, activist and media actors that shape an organization’s environment, opportunities, and risks. Understanding the importance of shapeholders in your own business and strategizing effective ways of engaging them is at the heart of this course. To start things off, these audio episodes will introduce you to the notion of shapeholders, illustrate their influence in business environments, and help you identify these influential nonmarket actors for your own organization.

Welcome to our open course on Business in a Political Age. Before delving into the course’s first main section, we recommend you take some time to better understand the content that will be covered in this course, its main objectives, as well as how the course is structured and delivered by listening to this course introduction.

What do we mean by the term "shapeholders" and why, as professionals, should we find this concept important? As you’ll learn in this course’s first two audio episodes, shapeholders are the political, regulatory, activist and media actors that shape an organization’s environment, opportunities, and risks. Understanding the importance of shapeholders in your own business and strategizing effective ways of engaging them is at the heart of this course. To start things off, these audio episodes will introduce you to the notion of shapeholders, illustrate their influence in business environments, and help you identify these influential nonmarket actors for your own organization.

What do we mean by the term "shapeholders" and why, as professionals, should we find this concept important? As you’ll learn in this course’s first two audio episodes, shapeholders are the political, regulatory, activist and media actors that shape an organization’s environment, opportunities, and risks. Understanding the importance of shapeholders in your own business and strategizing effective ways of engaging them is at the heart of this course. To start things off, these audio episodes will introduce you to the notion of shapeholders, illustrate their influence in business environments, and help you identify these influential nonmarket actors for your own organization.

Welcome to our open course on Business in a Political Age. Before delving into the course’s first main section, we recommend you take some time to better understand the content that will be covered in this course, its main objectives, as well as how the course is structured and delivered by listening to this course introduction.