Cracking Local

Ryan Shelley is the owner and founder of Shelley Media Arts LLC and a monthly columnist for Search Engine Land. Recently he wrote an article that predicted the future of SEO for business and agencies. If you haven’t read the article definitely check it out because he shares great insight on where this industry is headed and how marketers, agencies, and small business owners can get ahead of the curve. Topics Covered: What is behind Ryan’s principle of “empathic leadership” (1:30), what’s the hardest part about SEO for clients to understand (5:45), what motivated Ryan to write his predictive SEO article (11:25), which prediction should marketers being paying the most attention to now (15:15), what can people do to get more in step with context driven search rankings (18:45) If you like the show head over to www.vendasta.com/blog/ to find more free content and even some stuff you can buy from us (it’s top shelf white label marketing software). The amazing music you hear as part of the show is from the album Prism System by Ursa. Check more of her stuff out at ursamusic.bandcamp.com/ Don’t forget to subscribe, comment, and a review. The show is brand new so we are agile like a cat when it comes to making it what you want to hear!

Every business is looking to grow. But sustainable growth is more complex than simply generating revenue. As the VP of growth for Vendasta Jacqueline Cook understands this deeply. Over the past 18 months Vendasta has more than doubled in size and continues to get bigger. We get the scoop on how the company did it, and what we can all take away from her experiences in the business world. Topics Covered: What are the biggest hurdles Vendasta runs into towards growth (3:30), beyond more revenue why is having a growth centred mindset important (6:35), if you could go back and teach yourself one lesson what would it be (8:15), how to use data to motivate (12:45), what are the companies that Jacqueline admires the most (17:26), outside of work what is Jacqueline paying attention to (22:37) If you like the show head over to www.vendasta.com/blog/ to find more free content and even some stuff you can buy from us (it’s top shelf white label marketing software). The amazing music you hear as part of the show is from the album Prism System by Ursa. Check more of her stuff out at ursamusic.bandcamp.com/ Don’t forget to subscribe, comment, and a review. The show is brand new so we are agile like a cat when it comes to making it what you want to hear!

Today on the show we are talking about online reviews with SEO guru Conrad Saam. In late April 2017 Google added a +4 star qualitative filter to the local search pack. This means if you aren’t getting good reviews, and a lot of them, you will struggle to get into the local pack. But don’t worry Conrad has you covered! Topics Covered: How Conrad got his start in SEO (1:24), what it’s like working as a marketer in the legal vertical (2:49), recent updates to the Google Local Pack (5:44), how to approach the update tactically (7:51), what this update means for the future of local search (9:21), more talk on how tough legal can be for a marketer (10:50), final takeaways in how to approach this google update (15:25), we talk a little Rand Fishkin (17:43) If you like the show head over to https://www.vendasta.com/blog/ to find more free content and even some stuff you can buy from us (it’s top shelf white label marketing software). The amazing music you hear as part of the show is from the album Prism System by Ursa. Check more of her stuff out at https://ursamusic.bandcamp.com/ Don’t forget to subscribe, comment, and a review. The show is brand new so we are agile like a cat when it comes to making it what you want to hear!

Today on the show we are talking with Jonathan Simon. He is a blogger, author and content strategy philosopher behind www.buildanarmy.com and he has some great advice for anyone that looks at their content calendar with dread. Asking “what’s a content calendar?” even better! Jonathan has some very good and very human advice for you. Topics covered include: Jonathan sci-fi entry point into content strategy (3:38), the foundational principles of “Building an Army” (6:30), what are the big things that get in the way of building your army (12:00), how the strategy can be applied to small business (15:15), Jonathan’s own cause he’s fighting for (20:30), what you can do when things go wrong with content (24:20), whether building an army is the future of online content (27:22), If you like the show head over to https://www.vendasta.com/blog/ to find more free content and even some stuff you can buy from us (it’s top shelf white label marketing software and a platform to boot). The amazing music you hear as part of the show is from the album Prism System by Ursa. Check more of her stuff out at https://ursamusic.bandcamp.com/ Don’t forget to subscribe, comment, and a review. The show is brand new so we are agile like a cat when it comes to making it what you want to hear!

On today’s show we sit down to talk cold prospecting with Samantha McKenna. She is the senior sales director for ON24 and she’s a huge proponent of the “show me you know me” method of social selling. During our conversation she goes over the strategy and how it has helped her break sales records. We also talk a little bit about the Ben Affleck character in the movie Boiler Room. Enjoy! Samantha also mentions her love for this TED Talk so we thought be better link to it. https://www.youtube.com/watch?v=sioZd3AxmnE Topics covered include: Samantha’s start in sales and her work at On24 (1:30), the art of social selling using “show me you know me”(3:30), round-robin team based selling power hours! (6:51), the importance of connecting with everyone tied to an oppurtunity (9:15), the problem with falling into a routine in sales (13:30), Samantha’s pick for her favorite sales scene from a movie (18:30), Simon Sinek’s “Start With Why?” (19:45). If you like the show, head over to https://www.vendasta.com/blog/ to find more free content and even some stuff you can buy from us (it’s top shelf white label marketing software and a platform to boot). The amazing music you hear as part of the show is from the album Prism System by Ursa. Check more of her stuff out at https://ursamusic.bandcamp.com/ Don’t forget to subscribe, comment and write a review. The show is brand new, so we are agile like a cat when it comes to making it what you want to hear!