Podcasts about growth strategies

tl;dr What you'll learn:Why transparent delivery promises can influence conversion, trust and loyalty.How delivery choices, pricing, customer value and returns affect profitability.What to consider when deciding whether to build or buy delivery capabilities—and where AI may help.Delivery's often treated as a cost to contain but it also shapes whether customers trust a brand, complete a purchase and come back. In this conversation, James Gurd and Fraser Trivett, CRO at Ingrid, explore how ecommerce businesses can rethink delivery as both a customer experience and a profit-centre opportunity.The key is to make delivery promises clear, accurate and suited to customers' needs. Hidden costs or missed promises can undermine trust, while well-chosen delivery options can help reduce checkout friction and support healthier margins. The discussion covers using customer and product data to make more strategic decisions, weighing build-versus-buy choices and how AI can help businesses act on delivery insights faster.

Every week seems to bring another announcement of a newspaper closing, a newsroom shrinking or another community joining the growing list of America's news deserts. Against that backdrop, launching a new local news organization might seem like a risky proposition. Expanding into print less than a year later might sound almost unimaginable. Yet that's exactly what Alabama Newswire has done. During this episode of E&P Reports, founder Scott Centers and publisher Jackson Kimbrell shared why they believe local journalism still represents an opportunity for entrepreneurs willing to meet communities where they are. Access more at this episode's landing page, at: https://www.editorandpublisher.com/stories/building-local-news-instead-of-mourning-it-inside-alabama-newswires-growth-strategy,263728 

In today's episode, Brock Johnson is ranking every Instagram growth strategy he could think of, 50 in total, from the tactics that actually move the needle to the ones that waste your time or put your account at risk. He goes through content approaches like trial Reels, trending audio, carousels, series content, repurposing long-form, B-roll, talking-head value Reels, yapping, and post & ghost, along with format-adjacent plays like green screen content, memes, niche theme pages, and hot takes. Brock also ranks the operational and growth-hacking side of the game: keyword SEO in captions, bio, and alt text, posting frequency, best-time-to-post myths, engagement pods, mass liking, seeding comments, DM automation, hook optimization, collabs, lives, giveaways, cross-promotion, and the riskier stuff like buying followers, buying engagement, boosting posts, and buying aged accounts. By the end, you'll know exactly where each strategy falls, from must-do to don't-even-bother. Watch On YouTube 

Wondering how to create Instagram Reels that build a loyal following without expensive equipment or hours of editing? I interview Shannon McKinstrie to discover a complete framework for creating authentic, unpolished Instagram Reels that drive engagement, attract followers, and convert viewers into customers.Why Unpolished Content Outperforms Polished Production on InstagramFind the Intersection of Expertise and EnthusiasmUse Identity-Based Hooks to Stop the ScrollWrite Hooks Built on Specificity and PerspectiveVisual and Editing Techniques That Boost Reel RetentionTest Reels Content With Instagram Trial Reels Before Publishing to the FeedGuest: Shannon McKinstrie | Show Notes: socialmediaexaminer.com/737Review our show on Apple PodcastsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Glenn Haussman talks with Ryan Rivett, President and CEO of My Place Hotels, at the My Place Hotels of America conference in Fort Lauderdale about how the company approaches growth in extended stay. My Place owns, operates, develops and franchises hotels, and Ryan explains how that experience shapes development decisions, franchise support and the way the company evaluates opportunities in both small communities and major metros. They also talk about the brand's growth, vertical integration and how My Place connects ownership, operations, development and franchising into one strategy. Watch to hear how My Place is thinking about #ExtendedStay growth, #HotelDevelopment and franchise expansion across   Want the weekly roundup of news, videos, and what you might've missed from #NoVacancyNews? Text HOTEL to 66866.

Your growth strategy is already outdated. That's not a failure — it's a reality. In this episode, Jess Dewell talks with John Sansoucie, CEO at CogNet, about what it takes to scale from startup to enterprise while staying aligned with a market that never stops changing. CogNet grew 600x. Along the way, John learned that the most dangerous assumption leaders make is thinking their strategy is static. Modern leadership isn't about having all the answers — it's about removing barriers, supporting your team, and adapting fast enough to keep pace with your market. That requires both Business Instinct and disciplined Routine. The challenge of scaling isn't just about technology or headcount. It's about building a culture where people trust their instincts, where experimentation is embraced, and where strategic pauses are valued as much as rapid growth. John shares insider lessons on evolving your tech stack, shifting from people-based to technology-based value propositions, and pacing growth to match your internal capabilities — not your ambitions. What you will discover in this episode: Why scaling from 67 to 600 employees requires upgrading leadership and formalizing practices How to balance autonomy, structure, and security when integrating AI and new technology solutions Why some teams thrive with permission to experiment — and why traditional IT gatekeeping can slow innovation The critical shift from charging for people to charging for technology and process improvements How to find the right pace of change — balancing urgency with the practical realities of execution Why client-focused operations demand adaptability and incremental improvements matter more than perfect solutions How cultivating experimentation and resilience in your workplace drives real innovation Why failing in pursuit of progress is a key learning tool for individuals and the company The importance of strategic pauses: scaling too quickly without infrastructure strains your business How to pace organizational growth to align with your internal readiness, not just market opportunity Why Business Instinct matters more than ever — real critical thinking is required in every role today How turning your strategic engagement cadence into routine is the precursor to sustainable success Getting comfortable with "no" might be your most profitable decision ever It is BOLD to declare to your team that staying true to your company's Growth Strategy means uncomfortable acknowledgment that your current strategy is already changing. The leaders who thrive aren't clinging to yesterday's plans — they're building the systems and culture to evolve intelligently, instinctively, and intentionally. If you're a CEO, operations leader, or scaling entrepreneur navigating rapid growth while trying to keep your team aligned and your systems stable, this conversation is for you.  —-----------------   If you want to identify business bottlenecks, the necessary skills, the initial actions to take, the expected milestones, and the priorities for achieving growth, try the "Growth Framework Reset" approach. This will help you keep learning and growing while working strategically on your business. --------------------   You can get in touch with Jess Dewell on Twitter,  LinkedIn or Red Direction website.

Interview with Louis-Pierre Gignac, CEO of G Mining VenturesOur previous interview: https://www.cruxinvestor.com/posts/g-mining-tsxgmin-major-acquisition-builds-tier-1-gold-hub-with-500koz-pa-potential-9868Recording date: 23rd September 2026G Mining Ventures Corp. (TSX:GMIN; OTCQX:GMINF) is executing a three-asset growth strategy anchored by cash flow from its Tocantinzinho (TZ) gold mine in Brazil, construction of the Oko West project in Guyana, and renewed exploration at Brazil's Gurupi project. CEO Louis-Pierre Gignac says TZ's stronger second half will help fund the company's next phase of expansion.TZ produced 68,691 ounces in the first half of 2026, leaving the bulk of annual output to the second half against guidance of 160,000 to 190,000 ounces. Higher grades and improved throughput are expected as mining reaches richer zones, while an expansion of tailings-pumping capacity should support 2027 guidance of 200,000 to 235,000 ounces. Revised 2026 all-in sustaining cost guidance is $1,330 to $1,544 per ounce, reflecting a stronger Brazilian real and higher fuel prices.Oko West is the company's principal construction project. By June 30, 44% of capital expenditure had been spent, with $423 million incurred, $628 million committed and first gold targeted in the second half of 2027. Commercial production is planned for January 2028. G Mining reports $1.288 billion of funding sources, including cash, projected TZ free cash flow and an undrawn $350 million revolver, compared with $550 million of remaining Oko capital and $88 million of corporate and exploration spending.Following its acquisition of G2 Goldfields, G Mining aims to combine Oko West with the Ghanie and Oko Main deposits. The proposed expansion would add roughly 2 million tonnes of processing capacity and target annual production of about 500,000 ounces. An updated feasibility study, supported by 55,000 metres of infill drilling, is expected in mid-2027; historical G2 resource estimates still require upgrading.At Gurupi, drilling has resumed after a long hiatus. An updated resource estimate and preliminary economic assessment are due before year-end, with management envisioning a mine producing roughly 200,000 ounces annually for at least a decade. The investment case rests on execution at TZ and Oko, gold-price assumptions of $4,000 per ounce, and successful conversion of exploration potential into reserves.Learn more: https://www.cruxinvestor.com/companies/g-mining-venturesSign up for Crux Investor: https://cruxinvestor.com/subscribe

Guillaume, VP Content Marteting chez Shine I Cegid, nous explique ce qu'il attend des équipes PMM pour réussir la collaboration et les process mis en place.Dans l'épisode complet découvrez :Au programme :

Total Graphite Plc Chairman Christian Dennis joined Steve Darling from Proactive to discuss significant exploration success at the company's Vatomina graphite project in Madagascar, where recent drilling has returned graphite grades of up to 18.6% carbon, substantially higher than the 2.5% to 3% material currently being processed through the existing plant. Dennis said the results have the potential to materially enhance the long-term value of the operation by identifying a higher-grade source of feedstock that could support both increased production efficiency and an extended mine life. The company has now identified more than four kilometres of strike length at Vatomina and believes the deposit could ultimately contain between 18 million and 20 million tonnes of graphite, significantly exceeding the approximately 6 million tonnes currently classified under JORC standards. According to Dennis, the discovery represents a potentially transformational opportunity for the Madagascar operation by providing access to higher-grade material that can be processed through existing infrastructure. Beyond Madagascar, Total Graphite continues to advance two large-scale development projects in Mozambique, both of which have completed feasibility studies and hold mining permits. The Montepuez project hosts approximately 110 million tonnes grading 8.1% graphite, containing an estimated 9 million tonnes of graphite, and is permitted for annual production of 100,000 tonnes. Meanwhile, the Balama Central project, located adjacent to Syrah Resources' producing Balama mine, contains approximately 59 million tonnes grading 9% graphite and is permitted to produce up to 58,000 tonnes annually. Dennis noted that an independent brokerage review found Total Graphite to be unique among its peer group, as the only company with two feasibility-stage graphite projects of globally significant scale. A key component of the company's strategy is moving beyond raw graphite production and capturing additional value through downstream processing. Dennis outlined the substantial pricing differences between various graphite products, noting that graphite concentrate typically sells for between $800 and $1,200 per tonne, while micronized graphite can command around $2,000 per tonne. Higher-value products such as high-purity graphite and expandable graphite can achieve prices ranging from $3,000 to $4,800 per tonne, while battery-grade anode materials may sell for between $6,000 and $8,000 per tonne. To support this strategy, Total Graphite has already completed a pre-feasibility study for an anode material processing facility in Reno, Nevada, linked to the Montepuez project. The study outlined a project with an estimated net present value of approximately $369 million. Dennis said the company intends to revisit the optimal location for the facility as development plans for Montepuez continue to advance. The company also sees strategic advantages in the differing graphite characteristics across its asset portfolio. Vatomina's graphite is predominantly large and jumbo flake material, representing roughly 70% of production. Dennis explained that these larger flakes are particularly well suited for premium industrial applications such as expandable graphite, crucibles, and refractory products, where demand remains strong and pricing attractive. #proactiveinvestors #totalgraphiteplc #lse #tgr #otcqx #tgrhf #graphite #BatteryMaterials #EVBatteries #EnergyStorage #CriticalMinerals #HighPurityGraphite #ActiveAnodeMaterial #ExpandableGraphite #MiningNews #CleanEnergy #ResourceInvesting #Madagascar #Mozambique #SteveDarling

In this episode, Halton Group executive Shuresh Maran joins Madelyn O'Farrell to explore how Halton designs mission-critical HVAC and ventilation systems for the most demanding environments, including cruise ships, naval vessels, nuclear facilities, offshore oil and gas, offshore wind, and modern data centers. Shuresh explains how Halton's core strengths—high-integrity engineering, rigorous testing, and long-life reliability—carry across sectors, and why their equipment must function flawlessly in rare but life-or-equipment-saving moments. He outlines the company's growth strategy to double revenue by 2030, driven by rebounding cruise demand, long-cycle nuclear buildouts (including small modular reactors), and booming offshore wind. The conversation also covers the shift to unmanned offshore platforms, the importance of cybersecurity and supply chain resilience in defense and energy, the rising expectations of data center owners around longevity and climate adaptation, and Halton's cautious approach to IoT and remote monitoring in security-sensitive environments. A key takeaway is that as energy and digital infrastructure scales, getting the physical built environment “right” from day one—by partnering with experienced suppliers—dramatically reduces operational risk and cost over a project's lifecycle.Highlights from their conversation include:Shuresh's Background and Global Career Journey (0:51)What Halton Group Does and Its Four Divisions (1:47)Why Ventilation Is Mission Critical in Extreme Environments (3:00)Operating Differently Inside Halton for Demanding Sectors (4:47)Growth Strategy and Doubling Revenue by 2030 (6:06)Offshore Wind vs Oil and Gas: What Transfers and What's New (7:18)Naval and Defense Demand, Long Project Cycles, and Cybersecurity (9:14)Data Centers, Reliability, and Climate Adaptation Pressures (11:41)Supply Chain, Standardization, and Reducing Bottlenecks (14:06)IoT, Remote Monitoring, and Cybersecurity Constraints (16:09)Future of Mission Critical Built Environments and Final Takeaways (18:44)Dynamo Ventures is a venture firm backing founders upgrading the physical economy. As intelligence moves into critical infrastructure and technology collides with physics, industry is entering a new era of transformation - the industrial renaissance.Born from the dirt and grit of supply chains and shaped by operations, not spreadsheets, Dynamo focuses on the complex realities of building in the real world. We invest in companies transforming infrastructure, manufacturing, logistics, transportation, and the systems that power global commerce.Dynamo works closely with founders who combine ambition with a bias to action, bringing a builder mindset to venture capital through deep operational insight, systematic pressure-testing and hands-on partnership.Our purpose is simple: to back the relentless shaping the industrial renaissance. Learn more at www.dynamo.vc. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of The Long Game Podcast, Alex Birkett sits down with Benji Hyam and Devesh Khanal, co-founders of Grow and Convert, to separate what's real from what's noise in AI search optimization. Drawing on their work with 100+ brands and their own AI visibility tracking data, they challenge popular narratives around listicle penalties, Reddit citations, and one-size-fits-all GEO tactics.They discuss how personalization and context-rich prompts make AI search fundamentally different from Google, why long-form content is losing its role in the buyer's journey, and the rise of cold inbound leads who arrive with no prior connection to the brand. The conversation also covers why positioning, reputation, and on-site source material matter more than mass third-party mentions, why attribution is getting harder as marketing becomes multi-channel, and how brands need to rethink where they earn attention.Key TakeawaysSelf-promotional listicles are not penalized by default; the widely cited examples involved thousands of AI-generated pages with misleading claims, while human-written, category-relevant comparison content has stayed stable through Google updates.Aggregate citation studies overweight Reddit and Wikipedia because their datasets skew toward high-volume consumer queries, whereas Grow and Convert found 86% of citations for B2B buying prompts came from industry-specific sites.YouTube shows up in citations across B2B clients far more often than the industry discusses, making video a real opportunity for reaching buyers.Roughly 80% of sources cited by LLMs in Grow and Convert's research ranked in Google for ordinary keywords with search volume, which suggests SEO fundamentals still drive much of AI visibility.AI summaries strip out the differentiated arguments that used to win readers over, producing cold inbound leads who compare several vendors on deliverables and need to be educated on your point of view during the sales process.Personalization means the same prompt can return entirely different recommendations for different users, so prompt-tracking tools cannot capture many of the moments where a brand actually wins a lead.Positioning and voice-of-customer research are now root-level requirements, because content on topics outside your core category can weaken the brand associations LLMs form about you.Hyper-specific, pain-point content lets smaller brands beat incumbents in AI search, and there is no 301 redirect for LLMs, which makes rebrands, pivots, and reputation fixes much harder than in traditional SEO.Holding a defined experimentation budget with expected-value thinking keeps low-cost tests like FAQs separate from expensive bets like newsletter sponsorships that rarely justify their cost.Third-party mention strategies work best when they back into the specific topics and sites that influence your category, while strong on-site source material is both more persuasive and more defensible against inaccurate claims.Show LinksVisit Grow and ConvertConnect with Benji Hyam on LinkedInConnect with Devesh Khanal on LinkedInConnect with Alex Birkett on LinkedIn and TwitterConnect with Omniscient Digital on LinkedIn or TwitterDescriptionPast guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.Some interviews you might enjoy and learn from:Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)Building Competitive Marketing Content with Sam Chapman (Aprimo)How to Build the Right Data Workflow with Blake Burch (Shipyard)Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:Blue Ocean vs Red Ocean SEOShould You Hire Writers or Subject Matter Experts?How Do Growth and Content Overlap?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedIn: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

#1091 What if growing your home service business slower is actually the fastest path to profit and freedom? In this episode, host Brien Gearin sits down with returning guest Mike Andes, founder of Augusta Lawn Care, to break down how home service businesses can grow without getting crushed by seasonality, overhead, or the “bigger is better” trap. Mike shares his origin story (including starting college at 13!), then dives into his practical “off-season cures” (from winter services to inverse-demand add-ons like holiday lights), how pay-for-performance compensation can drive speed and quality with the right guardrails, and why open-book management + profit sharing can align the whole team like owners. They also unpack Mike's “Copy + Paste” growth philosophy — focusing on profitability and smart capacity limits before scaling locations — plus why many operators would be better off raising prices and reducing ad dependency than endlessly chasing more revenue! (Original Air Date - 1/28/26) What we discuss with Mike: + Solving the off-season + Five “cures” for seasonality + Winter services & subscriptions + Inverse demand add-on services + Pay-for-performance pay model + Quality control & “yellow slips” + Open-book management basics + Profit sharing incentives + Copy-and-paste growth strategy + Raising prices vs. chasing growth Thank you, Mike! Check out Mike Andes at ⁠MikeAndes.com⁠. Follow Mike on ⁠YouTube⁠. Watch the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠video podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ of this episode! Get your FREE 5 Minute Business Plan at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MillionaireUniversity.com/Plan⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ To get exclusive offers mentioned in this episode and to support the show, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MillionaireUniversity.com/Sponsors Learn more about your ad choices. Visit megaphone.fm/adchoices

Marketers assume the moment consumers spot a sales pitch, their guard goes up and the message dies. New research says that's only half the story. Sometimes recognizing persuasion makes people trust a brand more, not less.This week, Elena, Angela, and Rob are joined by Kellogg School of Management professor Kent Grayson, who has spent decades studying trust, deception and authenticity. He explains the three building blocks every brand draws on to earn trust, plus how to diagnose which one you're actually missing. The team also digs into whether TV itself works as a trust signal, and why AI could erode the founder story the same way paid deals eroded influencers.Topics covered: [03:30] What the persuasion knowledge model really says [07:30] Why people distrust "advertising" but trust the ads they watch [10:30] Trust's three buckets: competence, honesty and benevolence [15:30] Character-based trust vs assurance-based trust [19:00] Can a media channel be a trust signal? [21:30] How AI threatens the founder story [26:00] Trustworthy creative starts with a trustworthy strategy  To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources: 2017 KelloggInsight Research: https://insight.kellogg.northwestern.edu/article/how-to-make-ads-that-even-savvy-customers-trustKent Grayson's LinkedIn: https://www.linkedin.com/in/kent-grayson-3a0894126/ Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.

2026 has been a challenging year for marketers, with constant upheaval forcing consequential decisions. Amid all this: the impact of the K shaped economy. WARC's Catherine Driscoll and Carat's Tony de Vizio join Anna Hamill to discuss marketing in economically challenging times, based on insights from WARC's recent report 'Marketing In The K-Shaped Economy'.Guests:Catherine Driscoll, EMEA Commissioning Editor, WARCTony de Vizio, Global Partnerships Director, CaratAnna Hamill, Senior Editor - The WARC Podcast, WARCChapters:[00:00] Intro: Marketing in the K-shaped Economy[00:09] What Is the K-Shaped Economy? Setting the Marketing Context[02:28] A Two-Speed Consumer Reality: Hermes vs Buy Now Pay Later[03:09- How the K-Shaped Economy Changes Demand, Resilience and Marketing[05:46] Top of the K: Affluent Consumers Driving Global Marketing Spend[07:31] The End of the “Average Consumer” and What It Means for Marketers[10:33] Mid-Market Brands in a K-Shaped Economy[11:55] Redefining Value in Marketing: Beyond Low Price to Emotional Return[14:07] Category, Occasion and Pricing Strategy in a K-Shaped Economy[17:29] Marketing to Affluent Consumers: Luxury Lessons on Depth and Pricing Power[19:27] Marketing to Pressured Consumers: Value, Dignity and Life-on-a-Budget[22:00] How Technology Accelerates the K-Shaped Economy[24:07] K-Shaped AI Adoption and Strategic Questions for Marketing Leaders For 40 years, WARC has been providing the marketing industry with rigorous, unbiased evidence and expert effectiveness guidance. The WARC Podcast publishes a new episode every Tuesday and Thursday. Subscribe to The WARC Podcast here: https://www.warc.com/en/warc-podcasts Sign up to daily WARC News for free: https://www.warc.com/en/latest Book a demo: https://www.warc.com/en/subscribe

In this episode, Dmitry Starostenkov, CEO of Evenbeter, discusses the company's rebrand, expansion into online casino, and strategic growth plans amidst industry challenges. Learn about their product innovations, market expansion, and future outlook in the evolving iGaming landscape.Key TopicsRebranding to reflect organisational growth and product expansionThe importance of continuous development and evolution in iGaming productsStrategic expansion into online casino and geographic marketsAddressing market gaps with new product offerings like OneClick CasinoNavigating regulatory challenges in key markets like Nordics and USThe convergence of poker and casino markets and new opportunitiesBuilding partnerships and deepening client relationships post-rebrandFuture product roadmap and growth strategies for 2027Host: Charlie HornerGuests: Dmitry Starostenkov, CEO at Evenbeter Producer: Anaya McDonaldEditor: Anaya McDonaldLearn how Optimove's Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove's Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service. 

Nicole Donnelly's BIO: Nicole Donnelly is a fifth-generation entrepreneur who knows firsthand the grit it takes to build something from the ground up. As the Founder of Hello Moxie—a bold platform, podcast, and community—she is on a mission to help women, particularly those in industries where they have been overlooked, underestimated, or underserved, step fully into their power. Through Hello Moxie, Nicole connects women through mentorship and leadership programming, community and storytelling. At the heart of her work is the Moxie Method™, her proprietary framework that helps leaders: Walk away from burnout and hustle culture and define success on their own terms. Reconnect with their purpose in work and life. Lead with courage, connection, authenticity, and unapologetic confidence.    In this episode, Virginia and Nicole talked about: Nicole's five-generation entrepreneurial legacy Moving beyond burnout and reconnecting with your purpose The role of mentorship in developing confident leaders Testing an offer through conversations before building the tech Building B2B growth through relationships and your network Takeaways:  It's never too late to get started Keep building those seeds because you never know Show up for the people in your network You just have to always be thinking about how you can be of value   Connect with Nicole on her social media platforms to learn more about her work and insights into networking effectively: Website: https://hellomoxie.us/  LinkedIn: https://www.linkedin.com/in/nicole-donnelly-dmg/    Connect with Virginia: https://www.bbrpodcast.com/ Download my Business by Referral Blueprint and create consistent revenue! https://mktg.masterconnectors.com/business-by-referral-blueprint 

As development costs and financing conditions continue to shape what gets built, student housing companies are looking for more flexible ways to expand. For LV Collective, that has meant expanding beyond its Austin roots and building a vertically integrated national platform that brings investments, development, operations, design and marketing under one roof.Today, LV Collective has roughly 7,500 beds and $2 billion in projects under construction, according to the company's CIO Chris Kott. In this episode of Student Housing Unlocked, Kott joins Senior Associate Editor Olivia Bunescu to discuss the fundamentals guiding the company's growth strategy and how its integrated platform supports both ground-up development and acquisitions.Here are the topics discussed:LV Collective's evolution and national growth strategy (01:38)How vertical integration influences investment decisions (04:29)Supply, demand and university market selection (05:41)Market warning signs and the value of campus visits (07:05)Competition from conventional multifamily (09:08)Choosing between development and acquisitions (10:30)The investment case for College Station (12:22)Tailoring projects to individual university markets (14:50)Safety, wellness and community in the resident experience (16:12)LV Collective's next phase of expansion (17:46)

William Sheriff, Executive Chairman of enCore Energy (TSXV: EU | Nasdaq: EU) discuss enCore's production strategy, its South Texas operations, plans to increase output and the strengthening outlook for the U.S. uranium industry. Bill also shares his perspective on uranium contracting, nuclear fuel security and what investors should watch as demand for nuclear energy continues to grow.Follow Jimmy:LinkedIn: / jimmyconnorofficial X (@jamesconnor1999): https://x.com/JamesConnor1999X (@BloorStreetCap): https://x.com/BloorStreetCap*For business inquires, please reach out at info@bloorstreetcapital.com*This video/interview is not financial advice. This channel, Bloor Street Capital, is not responsible for the performance of its guests, sponsors or affiliates. WAIVER & DISCLAIMERIf you register for this webinar/interview you agree to the following: This webinar is provided for information purposes only. All opinions expressed by the individuals in this webinar/interview are solely the individuals' opinions and neither reflect the opinions, nor are made on behalf of, Bloor Street Capital Inc. Presenters will not be providing legal or financial advice to any webinar participants or any person watching a recorded version of the webinar. The investing ideas and strategies discussed on this webinar/interview are not recommendations to buy or sell any security and are not intended to provide any investment advise of any kind, but are made available solely for educational and informational purposes. Investments or strategies mentioned in this webinar/interview may not be suitable for your particular investment objectives, financial situation, or needs. You should be aware of the real risk of loss in following any investment strategy discussed in this webinar/interview. All webinar participants or viewers of a recorded version of this webinar should obtain independent legal and financial advice. All webinar participants accept and grant permission to Bloor Street Capital Inc. and its representatives in connection with such recording. The information contained in this webinar/interview is current as of September, 2026 the date of this webinar/interview, unless otherwise indicated, and is provided for information purposes only. Bloor Street Capital Inc. was paid a fee for producing this event.

Law firms spend enormous amounts of time and money winning new clients, then often overlook the relationships they have already built. In episode 636 of the Lawyerist Podcast, Stephanie Everett talks with EJ Stern and Katherine Wilson about how intentional client nurturing can lead to stronger relationships, repeat business, and more referrals.  EJ and Katherine explain why clients can quietly disappear when firms stop staying connected, why asking for feedback can strengthen rather than threaten a relationship, and how lawyers can move beyond being the person clients call with one legal problem to becoming a trusted advisor they call about everything else.  They also share practical ways to stay top of mind, from LinkedIn and personal check-ins to thoughtful gifts, memorable experiences, and small gestures that show you actually know the person behind the matter. As AI-generated communication becomes easier to produce, authentic human connection may become even more valuable.  If your firm is constantly focused on finding the next client, this conversation is a reminder that some of your best growth opportunities may already know, like, and trust you.  Listen to the previous episodes of our Client Retention, Referral Growth & Relationship Building.  #609: Improve Client Satisfaction Without More Work: Designing Smarter Legal Services, with Laura Hartnett Apple | Spotify | LTN  #608: Business Development for Lawyers: Building Real Relationships That Lead to Clients, with Megan Senese Apple | Spotify | LTN  #592: Client Care, Culture, and Character: A Framework for Great Leaders, with William O'Neal Apple | Spotify | LTN  #526: LinkedIn Mastery: Grow Your Law Firm NOW!, with Matthew Hunt Apple | Spotify | LTN  #424: How to Get Great Feedback from Clients, with Ashley Steckler Apple | Spotify | LTN  #347: How a Client Happiness Coordinator Increased My Firm Referrals & Reviews, with Ryan McKeen & Brittany Green Apple | Spotify | LTN  Links from the episode:  https://smith.ai/  8am Kaleidoscope: https://www.8am.com/events/kaleidoscope/  Fractional Law Firm CMO  Fractional Law Firm CMO on LinkedIn  EJ Stern on LinkedIn  Katherine Wilson on LinkedIn  Have thoughts about today's episode? Join the conversation on LinkedIn, Facebook, Instagram, and X!   If today's podcast resonates with you and you haven't read The Small Firm Roadmap Revisited yet, get the first chapter right now for free! Looking for help beyond the book? See if our coaching community is right for you.   Access more resources from Lawyerist at lawyerist.com.   Chapters / Timestamps   00:00 – Introduction  01:16 – Getting More From Conferences  03:02 – AI in Law Firms  06:39 – AI for Client Intake  08:15 – Intake Is a Sales Funnel  11:19 – Fixing Intake Leaks  13:22 – AI for Sales and Intake  14:53 – Meet EJ Stern & Katherine Wilson  15:36 – Why Client Retention Gets Overlooked  16:19 – Turning Clients Into Referrals  17:47 – Why Lawyers Avoid Feedback  21:01 – Why Client Experience Matters  21:54 – Becoming a Trusted Advisor  22:54 – How to Ask for Client Feedback  24:33 – Staying Top of Mind  25:27 – Building Client Loyalty  26:50 – Past Clients and Referral Sources  28:41 – Creative Client Gifts  32:22 – Human Connection in the Age of AI  34:50 – Invest in Existing Clients  35:21 – Building Long-Term Client Relationships  36:11 – Marketing Is Like the Gym  37:13 – LinkedIn and Staying Top of Mind  38:00 – Keep Repeating Your Message  38:21 – Closing Thoughts   

On prend du recul sur le Product Marketing à travers le regard d'un partenaire clé : le Content Marketing.Cette conversation avec Guillaume, VP Content Marteting chez Shine I Cegid, vous aidera à mieux comprendre les attentes des équipes Marketing, les ingrédients d'une collaboration efficace avec les PMM et l'évolution de la fonction dans un contexte marqué par l'IA et la transformation des organisations.Au programme :

From the open to the close, “Closing Bell” and “Closing Bell: Overtime” have you covered. From what's driving market moves to how investors are reacting, Scott Wapner, Melissa Lee and Michael Santoli guide listeners through each trading session and bring to you some of the biggest names in business.  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Private mortgage insurers say they are operationally and financially prepared for the transition to VantageScore 4.0, but lenders will need to ensure their systems correctly identify and transmit the new credit-score model, while uncertainty around FHFA's potential move away from tri-merge credit reporting and other informal policy changes is creating stress and uncertainty across the GSE mortgage ecosystem. Robbie interviews UWM's Mat Ishbia on UWM's growth, the expansion of the mortgage broker channel, recent financial performance, future plans, key challenges, and how the company defines success. And Treasuries appear technically oversold after strong auction demand but remain vulnerable as investors question how much support Treasury buybacks can provide, while the broad MBS basis widening signals deeper market dislocation and growing concern over mortgage valuations, Treasury supply, and the U.S. fiscal outlook.This week's podcasts are sponsored by NFTYDoor, the white-label HELOC platform for banks, credit unions, and  brokers. Close in zero days with warehouse funding. Power your home equity lending with NFTYDoor.Welcome to The Chrisman Commentary, your go-to daily mortgage news podcast, where industry insights meet expert analysis. Hosted by Robbie Chrisman, this podcast delivers the latest updates on mortgage rates, capital markets, and the forces shaping the housing finance landscape. Whether you're a seasoned professional or just looking to stay informed, you'll get clear, concise breakdowns of market trends and economic shifts that impact the mortgage world.

In this Kitchen Side episode, Alex Birkett and David Khim unpack the volatility of AI search, from citation drift and the sudden Reddit citation drop to why chasing every new AEO tactic is both exhausting and, often, a losing game.They explore how to build durable brand visibility upstream of any single citation source, the difference between expertise and tools in the age of AI, and a decision philosophy rooted in capping downside risk, preserving optionality, and making intelligent bets with asymmetric upside.Key TakeawaysCreating a perception of ubiquity through repeated exposure is the same underlying play across SEO, AEO, and PR, essentially the mere exposure effect applied to search surfaces.Citation sources turn over fast, roughly 50 percent month over month in their own analysis, so optimizing only for currently cited URLs means chasing a moving target.Rather than targeting individual citation sources, brands should optimize for the probability of adding more of their own marbles to the urn, a path-dependent advantage that compounds over time.For brands with near-zero AI visibility, almost any mention on an influential surface compounds, so early-stage effort should focus on tactics and outreach.As brands mature, the leverage shifts upstream to things that make citation sources irrelevant, like great customer experience, original research, and shipping products worth talking about.Original research does not need to be a 30-page report; quick surveys and single-chart studies can spark conversation and earn citations with far less effort.The Reddit citation drop matters less than whether a brand's ICP is genuinely active there, since Reddit stays valuable as training data and a decision-influencing surface regardless of citation metrics.Chasing whatever is trending on LinkedIn is a paper-hands strategy; durable growth requires a long-term hypothesis and a genuine point of view that daily data should not override.The real value of an experienced partner over AI plus a content team is judgment, knowing what to ignore, spotting risk, and debating a client out of detrimental moves.People systematically overweight improbable, low-impact downside and miss asymmetric upside; capping the downside through experiments and expected-value thinking lets you take high-upside bets without risking everything.Show LinksConnect with David Khim on LinkedIn and TwitterConnect with Alex Birkett on LinkedIn and TwitterConnect with Omniscient Digital on LinkedIn or TwitterWhat is Kitchen Side?One big benefit of running an agency or working at one is you get to see the "kitchen side" of many different businesses; their revenue, their operations, their automations, and their culture.You understand how things look from the inside and how that differs from the outside.You understand how the sausage is made.As an agency ourselves, we're working both on growing our clients' businesses as well as our own. This podcast is one project, but we also blog, make videos, do sales, and have quite a robust portfolio of automations and hacks to run our business.We want to take you behind the curtain, to the kitchen side of our business, to witness our brainstorms, discussions, and internal dialogues behind the public works that we ship.Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more. Some interviews you might enjoy and learn from:Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)Building Competitive Marketing Content with Sam Chapman (Aprimo)How to Build the Right Data Workflow with Blake Burch (Shipyard)Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:Blue Ocean vs Red Ocean SEOShould You Hire Writers or Subject Matter Experts?How Do Growth and Content Overlap?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedIn: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

Un bon PMM ne se contente plus d'appliquer des frameworks.Pour Capucine Roche, CEO de Letsignit, il doit comprendre le produit de bout en bout, rester proche des deals et être obsédé par le business.Dans cet extrait, elle partage les qualités qu'elle recherche aujourd'hui chez un PMM et pourquoi il faut recruter dès la phase d'early stage.Dans l'épisode complet, nous prenons du recul sur le Product Marketing à travers le regard d'une CEO, ancienne responsable marketing et impliquée depuis des années dans les sujets produit.Au programme :

What if the leadership skills that built a winning team could also build a more profitable, sustainable business?In this episode of The Real Women Real Business Podcast, Shauna Lynn Simon sits down with Lauren Miles, Owner of Modern by Miles, a full-service interior design firm based in Alabama. After 10 years as a competitive swimming coach, including serving as Associate Head Coach of Women's Swimming at Auburn University, Lauren found a new creative path after building her family's forever home in 2020.Lauren shares how coaching shaped the way she makes decisions, leads her team, builds trust with clients, and creates a strong business culture. She opens up about growing from solo designer to a small but mighty team, why thoughtful leadership matters more than simply paying people well, and how one pivotal pricing moment led her to declare, “this price no longer exists.”Listeners will walk away with practical insight on hiring, team culture, confident pricing, and building a business where people, profit, and purpose can grow together.Timestamps:(01:50) - (09:58) - Lauren's journey from competitive swimming coach to interior design business owner(09:59) - (16:39) - Fast growth, quick decisions, trust-building, and bringing coaching skills into design(16:40) - (24:14) - Growing from solo designer to a team and hiring before everything feels ready(24:15) - (33:10) - Building team culture, thoughtful recognition, compensation, and helping employees feel seen(33:11) - (44:29) - Pricing with confidence, letting old fees expire, and protecting team profitability(44:30) - (50:38) - Mindset and Momentum, money awareness, boundaries, and leadership lessons for business ownersResources:Book Your FREE Coaching Assessment Call with Shauna Lynn: https://www.aboutshaunalynn.com/coachmeLearn more about the show: AboutShaunaLynn.com/podcastMindset and Momentum: https://www.modernbymiles.com/mindset-momentum-2026Ep 124: The 3 Gut Check Questions to Ask Before Changing Your Business Direction: https://www.aboutshaunalynn.com/rwrb-podcast-episodes/gut-checkConnect with Lauren Miles:Learn more about Modern by Miles: https://www.modernbymiles.com/Facebook: https://www.facebook.com/modernbymilesInstagram: https://www.instagram.com/modernbymiles/Email: lauren@modernbymiles.comLauren Miles is the Owner of Modern by Miles, a full-service interior design firm based in Alabama specializing in new construction, major renovations, and curated furniture projects. Before launching her design business in 2022, Lauren spent 10 years as a competitive swimming coach and finished her coaching career as the Associate Head Coach of Women's Swimming at Auburn University. After building her family's forever home in 2020, Lauren found a new creative passion in the design process and began building a business that blends strategy, trust, teamwork, and strong decision-making. Today, she leads a growing team with the same intentionality and culture-first mindset she brought to coaching, helping clients create thoughtful homes while building a business rooted in people, profitability, and long-term growth.

In this episode of The Ross Simmonds Show, I sit down with Dave Gerhardt to unpack what it really takes to win in B2B marketing today, from building brand through content and community to creating distribution that compounds over time. We also dive into AI, events, audience trust, hiring, and the mindset shifts required to build a durable media brand in a crowded market. Key Takeaways and Insights: 1. B2B Marketing Strategy in a Media-First World - Dave explains why marketing a media business differs from marketing a software company, especially when the product is the audience's attention. - We get into why more software brands are buying media companies to gain distribution, relevance, and brand equity. - We explore how owned media and off-platform content can strengthen visibility, including emerging benefits tied to AI search and LLM citations. 2. The Playbook for Starting from Scratch - Dave shares how he would approach B2B growth if he had to rebuild without his existing audience or personal brand. - His framework starts with understanding the buyer deeply, then creating highly specific content for a clearly defined niche. - A key takeaway I pull from this: great marketers do not force channels, they go where the audience already is, whether that is LinkedIn, YouTube, or even Facebook groups. 3. Building Exit Five Through Brand, Quality, and Focus - Dave breaks down the pivotal moves that helped Exit Five grow: rebranding, hiring key operators, and raising the quality bar across content and events. - He explains why perception matters in marketing and how a real brand creates more long-term value than a personality-led business alone. - This reinforces something I believe strongly: when you take the work more seriously, the market often responds in kind. 4. AI, Human Creativity, and the Future of Marketing - Dave and I discuss where AI helps and where it falls short, especially in storytelling, originality, and emotional nuance. - Dave shares a candid lesson from writing a keynote and why relying too heavily on AI can flatten great ideas into generic output. - For marketers, my takeaway is clear: use AI as a tool, but keep human insight at the center of content creation. 5. Community, Events, and Real-World Connection - In-person events as a competitive advantage in a digital-first world. - Dave explains how event curation, speaker selection, and genuine audience experiences can drive brand loyalty beyond direct ROI metrics. - We also discuss why analog experiences and real relationships are becoming even more valuable as digital content becomes easier to mass-produce. 6. Lessons on Leadership, Talent, and Continuous Improvement - Dave reflects on hard feedback, impulsiveness, sponsor fit, and the importance of not arguing when protecting brand trust. - He shares how Exit Five attracts top talent through brand reputation, product quality, and operational rigor. - The broader lesson I take away is strategic and practical: strong businesses are built through focus, iteration, and a willingness to raise the standard over time. Resources & Tools:

What does it take to grow a multi-brand hospitality company without losing what made each restaurant special in the first place? In Episode 228 of On The Delo, Delo sits down with Jimmy Herrera and Bill Toole, owners of POV Foods, the group behind Red, White & Brew, Swizzle Inn, Rusty Spur Saloon, 32 Shea, and Lakeside Bar & Grill.Bill and Jimmy both spent decades at Peter Piper Pizza before Bill co-founded POV Foods in 2014 with Rex Moffett. Jimmy joined as the third owner in 2019 to help lead the acquisition and growth of Red, White & Brew. They walk through how the team evaluates new brands to acquire, why they treat Rusty Spur and Swizzle Inn as “one of ones” while scaling Red, White & Brew and 32 Shea, and how a proactive target list keeps them ready when the right opportunity comes along.The conversation also covers empowering teams without red tape, balancing data-driven menu decisions with dietary needs, and the personal routines that keep both leaders grounded while running a company of 270+ employees. If you're building or scaling a multi-location hospitality business, this episode is full of practical insight you can use.Chapter Guide (Timestamps)(0:14 - 1:04) Welcome Back and Meet Jimmy Herrera & Bill Toole(1:21 - 2:14) Red, White & Brew: Mesa and Prescott Locations(2:28 - 3:09) The Prescott Opportunity and Bill's Grill(3:09 - 4:11) Origin Stories: From Pistol Pete's to Peter Piper Pizza(4:11 - 5:40) Founding POV Foods and Jimmy Joining as Third Owner(5:40 - 7:01) Acquiring Red, White & Brew and the Kitchen Remodel(7:01 - 9:05) Splitting the Roles: Finance, Acquisitions, and Innovation(9:05 - 10:47) Empowerment Culture and Growing to 270+ Employees(10:47 - 12:46) The Brand Portfolio as an “Indie Record Label”(12:46 - 14:12) Favorite Restaurants and Repeat Customer Rates(15:31 - 16:33) Marketing: TV, Socials, and Word of Mouth(19:03 - 19:36) Lessons from “Unreasonable Hospitality”(20:45 - 23:55) Data-Driven Menus and Dietary Needs(24:13 - 26:43) Morning Routines and New Puppies(27:17 - 29:24) Team Culture, Recognition, and Company Events(29:24 - 31:58) Non-Negotiables: Quiet Mornings and Daydreaming Time(32:26 - 35:05) Growth Strategy and the Proactive Target List(35:06 - 36:02) Where to Find POV Foods(36:02 - 38:16) Rapid Fire and Delo's Close

"Buying rounds is a key growth strategy." "CRM systems help streamline operations." "Customer relationships are the backbone of success."   Matt Palfrey joined me in 2023 to talk about South Australia and how to work in an industry that all to often competes with the wrong end of the market. Matt found buying other lawn runs and building his business was a winning strategy. We decided to revisit this along with the many changes Matt has implemented since our last interview.  

In this episode, Matt Carlson shares his journey into the moving and storage industry, emphasizing the importance of community involvement, strategic partnerships, and innovative marketing approaches to grow a successful business.   Connect with Matt Carlson: Owner of Boundless Moving & Storage https://boundlessmoving.com/ matt@boundlessmovng.com      Shop Wade's book - Hometown Titan: Build A Local Business That Dominates Your Market: https://a.co/d/8zLXZMC   Become a MOVING TITAN at the next Moving Titan Retreat https://www.movingtitanretreats.com/   Tighten up your moving company operations with TITAN UP TRAINING https://www.titanuptraining.com/     This episode is sponsored by: Moversville - an online marketing company and resource for movers, consumers, and those involved in the moving process. https://www.moversville.com/wade   USA Home Listings – a marketing and lead resource for moving companies. https://www.usahomelistings.com/     About the Show Wade Swikle is the CEO of 2 College Brothers Moving, Storage and Franchising, currently with locations in Tampa, Gainesville, and Orlando, Florida.   https://2collegebrothers.com/     Learn more and connect with Wade Swikle: Wade's website: https://2collegebrothers.com/ LinkedIn: https://www.linkedin.com/in/wadeswikle/ Youtube: https://www.youtube.com/@2CollegeBrothersMovingStorage Instagram: https://www.instagram.com/wadeswikle/

The episode highlights a structural shift in the MSP sector characterized by consolidation at the top and fragmentation at the low end, driven by a rise in niche MSPs entering the market and ongoing acquisitions by larger providers. This shift is outlined in discussion of industry data sourced from the Kaseya State of the MSP report, as well as Greg Jones' observations regarding both market entry trends and the increased prevalence of hyperscale consolidation activity. According to the Kaseya report, there has been a reduction in the proportion of clients spending $25,000 a year or more with MSPs—from three quarters of the market to four in ten within a year—indicating a trend towards smaller client engagements. In parallel, 48% of surveyed MSPs identified AI as their clients' top need, but only 13% reported being able to charge for AI, pointing to a significant value capture gap. These figures were referenced during a discussion on monetization challenges and the changing expectations around AI service delivery. Further supporting this structural change, the episode details Kaseya's shift towards more transparent contract terms and new commercial offerings such as FLEXSpend and catastrophic loss prevention. These policy changes are described by company leadership as attempts to address longstanding provider grievances and increase flexibility, but the discussion also reinforces the persistence of operational risks related to contract renewals and alignment between vendor strategy and MSP needs. For operators, the implications center on growing exposure to contract risk, complexity in billing and service models, and the challenge of capturing new sources of value such as AI services. The evolving mix of small and consolidated players in the MSP landscape puts further pressure on vendor selection, contract diligence, and process accountability, especially where new technologies are marketed ahead of proven monetization strategies. Supported by:ProofpointGoTo (LogMeIn)

In this Human Capital Insight episode of the On Aon podcast, Sharon Egilinsky and Jeff Alpaugh explore a critical question facing organizations investing in digital infrastructure: can their leadership, workforce and operating models scale as quickly as their ambitions? As investment in AI, cloud computing and digital infrastructure accelerates, success will depend on more than just capital deployment and construction timelines. Egilinsky and Alpaugh discuss why workforce strategy, leadership capability, operational resilience and risk management have become essential drivers of execution and growth. They examine how organizations can align Human Capital and Risk Capital decisions to strengthen performance, adapt to evolving risk profiles and position themselves to stay ahead as they scale. Key Takeaways:           Organizations must build the leadership capacity, operating models and workforce capabilities needed to execute growth plans. Talent challenges have become business challenges. Workforce dependencies can influence operational resilience, customer commitments and the ability to capture growth. Organizations that align Human Capital and Risk Capital strategies can gain clearer insight into emerging risks, make more confident decisions and create long-term value. Experts in this episode:         Sharon Egilinsky, Partner, Growth Strategy, Digital Infrastructure and Enterprise Transformation, Aon Jeff Alpaugh, President, North America, Aon Key Moments:           (2:35) Why leadership capacity and organizational readiness may become the defining factors in successful digital infrastructure growth. (9:45) How workforce challenges can affect execution, customer outcomes and the ability to stay ahead in a rapidly expanding market. (21:50) Why operational resilience depends on connecting people, governance and risk into a cohesive growth strategy. Soundbites:           Sharon Egilinsky:      “The organizations that are in the hyperscaling business that suddenly want to power themselves are not going to need the same leaders, the same skills. And what got them to where their business is today is not necessarily what's going to get them to where they want to take their business tomorrow.” Jeff Alpaugh: “Growth does not remove risk. In some cases, growth is what creates the next generation of risk.”

Qu'attendent vraiment les CEOs des équipes Product Marketing aujourd'hui ? Comment savoir si la fonction crée réellement de la valeur ?Pour répondre à ces questions, j'accueille Capucine Roche, CEO de Letsignit, scale-up à 12M€ ARR. Dans cet épisode, nous prenons du recul sur le Product Marketing à travers le regard d'une CEO, ancienne responsable marketing et impliquée depuis des années dans les sujets produit.Au programme :

Prime retail space is hard to find. How does solidcore keep growing?Solidcore is scaling fast. The boutique fitness brand will have approximately 190 locations open by the end of the month, up from about 85 when Josh Rainey joined the company. It expects to reach roughly 240 locations by the end of next year.The demand is there. The real estate is the harder part.Josh, senior director of real estate and growth at solidcore, joins Chris Ressa to explain what it takes to expand a national fitness concept when nearly every growing retailer wants the same 1,800- to 3,000-square-foot spaces.Solidcore is pursuing high-quality real estate across tier-one and tier-two markets, but it does not rely on one property type. The team studies how customers move through each trade area, what conveniences they expect, and which destinations already fit their routines. A street-front studio may work in New York. Surface parking could be critical in Texas. A grocery-anchored center can win when it offers the right mix of food, services, and daily traffic.The larger lesson is that good real estate is not defined by a category. It is defined by the customer.Josh also shares how solidcore doubled the size of a high-performing Chelsea studio by taking over the adjacent space. The expansion required the brand to revisit its lease, navigate a landmarked New York City building, and connect the two studios while closing for only 72 hours. What began as an unusual solution has become a model solidcore plans to replicate.The conversation goes beyond finding available boxes. It examines how co-tenancy reinforces customer habits, why convenience changes from market to market, and how a retailer's lease priorities evolve as the company matures.For landlords, retailers, and investors, solidcore's growth offers a clear takeaway: winning locations come from understanding how people actually use a place—and creating enough value to make them return.What You'll HearHow solidcore grew from approximately 85 studios to nearly 190 locationsWhy the 1,800- to 3,000-square-foot range has become one of retail's most competitiveHow solidcore evaluates street retail, grocery-anchored centers, lifestyle projects, and freestanding locationsWhy customer behavior matters more than adhering to one preferred property typeHow food, beverage, and complementary co-tenants can reinforce a seven-visit-per-month fitness routineWhy parking expectations in Texas are different from those in Los Angeles or MiamiWhat the shift toward services, wellness, and specialized fitness means for retail real estateHow solidcore doubled the size of a successful Chelsea studioWhat a growing retailer can gain by reopening and restructuring an existing leaseWhy reliable rent payments, reinvestment, and a clear growth story matter to landlordsChapters00:00 — Welcome to Retail RetoldChris introduces Josh Rainey, senior director of real estate and growth at solidcore.01:02 — Building a career in retail real estateJosh shares how an early fascination with places and development led him to the retailer side of the business.03:16 — Solidcore's growth storyThe brand has grown from approximately 85 locations to nearly 190, with more expansion ahead.05:10 — Where fitness spending is movingJosh explains why consumers continue to invest in health, wellness, services, and specialized workouts.06:15 — Why boutique fitness keeps fragmentingSmaller classes, specialized formats, recovery, and flexibility are reshaping the fitness landscape.09:40 — Competing for retail's most wanted spaceSolidcore's preferred size range puts the brand in direct competition with many other expanding concepts.11:14 — Choosing the right type of real estateStreet retail, lifestyle centers, grocery-anchored properties, and freestanding buildings can all work under the right conditions.13:34 — Co-tenancy that strengthens a routineJosh breaks down how food, beverage, and complementary brands can make a center more valuable to solidcore customers.15:00 — Convenience changes by marketParking, transit, access, and local expectations influence what makes a location viable.17:40 — The Chelsea expansion storyA high-performing studio needed more capacity, so solidcore looked through the wall instead of across the market.20:46 — Renegotiating for growthThe brand blended the expanded premises into one lease while updating language that no longer matched its standards.23:08 — Connecting two studios in 72 hoursSolidcore kept disruption to a minimum while creating a contiguous dual-studio location.24:38 — A new brand and a larger ecosystemJosh previews solidcore's next concept and the company's ambition to capture more of the customer's wellness spending.25:32 — Retail rapid fireJosh makes the case for bringing back Burdines and Sharper Image—and admits where Chris would find him at Target.

Sept. 2, 2026  Kyle Frederickson, co-founder of Keyrenter Boise, shares how his property management company added 36 new doors in a single month without spending a dollar on paid leads. He breaks down how he built a referral network from scratch after moving to a new city with zero connections, why "less is more" beats casting a wide net with brokerages, and the simple habit (actually answering the phone) that keeps referral relationships compounding for years. The conversation also gets into the review-generation tactics that turned a painful one-star review into content, and how he and his business partner — one the visionary, one the integrator — navigate disagreements without letting them fester.

In this episode, Carlos Bohorquez, CFO, UC San Diego Health, discusses the system's growth strategy, its Joint Powers Authority with Palomar Health and the financial challenges facing health systems, including HR1, 340B and potential site-neutral payments. He also shares how UC San Diego Health is using long-term planning, data-driven decision-making and a focus on its workforce to navigate uncertainty and support continued growth.

Melissa Aarskaug, Growth & Strategy Executive, Cybersecurity Strategist, Author, and Speaker, joins the Next Level Careers podcast to discuss her unconventional path from banking and engineering into gaming, cybersecurity, and technology leadership. Melissa shares lessons learned from navigating career pivots, building meaningful relationships, embracing discomfort, and creating opportunities through continuous learning. She also explores why authentic human connection and coachability are becoming more important than ever in an increasingly technology-driven world. Listeners will gain practical insights on leadership, mentorship, and taking their careers to the next level.

Send us Fan MailWhat if the best nonprofit association growth strategy is to stop obsessing over growth? Lorri Unumb, CEO of the Council of Autism Service Providers (CASP), explains how concentrating on member value, organizational standards, advocacy, and shared infrastructure helped an association that began with roughly a dozen executives grow to about 500 member organizations.CASP began as an informal gathering of autism service-provider executives who simply wanted to exchange ideas and figure out how to deliver better services. It eventually became a formal association in 2016 with a mission centered on cultivating, advocating for, and sharing better practices across the field.The business lesson is remarkably transferable!  “We think constantly about how can we do a better job for our members,” Lorri says. The surprising result? Better service to members became a membership growth strategy.The organization has also scaled dramatically. When Lorri arrived seven years ago, she was CASP's only employee. Today, the organization has 25 full-time staff, allowing specialists to concentrate on government affairs, clinical standards, education, resources, and other member needs.CASP also maintains a firm membership standard: organizations must demonstrate a commitment to evidence-based care. That means membership isn't simply about paying dues, it represents an organizational expectation!COVID provided another lesson in association value. When providers suddenly needed to know whether autism-service workers qualified as essential healthcare workers, CASP was able to obtain legal guidance quickly and distribute it nationally. . . . something individual organizations would have struggled to accomplish independently.Lorri concludes by sharing how CASP is looking ahead toward stronger state-level advocacy and better outcome measures. Key Takeaways:Create member value before chasing membership growth.Shared expertise and infrastructure can accomplish what individual organizations cannot efficiently do alone.Strong membership standards can protect both organizational credibility and mission quality.CASP scaled from one employee to 25 specialized full-time staff as member needs expanded.Engaged boards should lead work—not simply lend names to an organization.Better outcome measurement will increasingly matter when nonprofits must demonstrate value to insurers, government payers, funders, and partners. 00:00:00 — Building an Association During Rapid Change 00:02:49 — How CASP Started With About a Dozen Executives 00:05:24 — Sustainability and Better Member Services 00:05:39 — Growing to Nearly 500 Member Organizations 00:06:17 — Why CASP Doesn't Focus on Recruiting Members 00:08:05 — Holding Members to Evidence-Based Standards 00:09:33 — From Attorney and Parent to Association CEO 00:10:57 — Scaling From One Employee to 25 00:12:11 — How COVID Proved the Value of an Association 00:17:53 — What an Engaged Nonprofit Board Looks Like 00:20:46 — Favors, Fishnets and Facts: Advocacy That Worked 00:24:09 — CASP's Next Strategy: Advocacy and Outcomes #AutismAssociation #AssociationManagement #TheNonprofitShowFind us Live daily on YouTube!Find us  Live daily on LinkedIn!Find us Live daily on X: @Nonprofit_ShowOur national co-hosts and amazing guests discuss management, money and missions of nonprofits!  12:30pm ET   11:30am CT  10:30am MT  9:30am PTSend us your ideas for Show Guests or Topics: HelpDesk@AmericanNonprofitAcademy.comVisit us on the web:The Nonprofit Show

Gerard Hines and Chris Duff have spent nearly four decades working alongside each other, building one of Australia's most respected independent agribusinesses from a single rural store into a national business. What does it take to build an agribusiness from a handful of people into a national business, without losing the culture, relationships and local connection that made it successful in the first place?Gerard Hines and Chris Duff are the co-founders of Delta Agribusiness. Their working relationship stretches back almost 40 years, from a small rural business near Young, NSW, through the creation of Delta Agribusiness in 2006 and more than 20 acquisitions, before Delta ultimately became part of Elders.This is a conversation about much more than growth. Gerard and Chris unpack the decisions, people and principles underneath it, from backing themselves during drought, putting their own money on the line and using employee ownership to create alignment, to learning why balance sheet strength, local relationships and great people matter when building a business for the long term.Key insights from the conversation:How Gerard and Chris built a partnership spanning nearly 40 years through trust, respect and shared valuesWhy bringing independent agronomy into agricultural retail fundamentally changed their business modelThe role mentors and early equity opportunities played in shaping Delta's inclusive ownership philosophyWhat IAMA, Wesfarmers and AWB taught them about leadership, governance, systems and financial disciplineWhy Delta was founded during the middle of a severe drought and how backing themselves changed everythingThe importance of maintaining a strong balance sheet so opportunities can be seized during difficult seasonsHow focusing on people, culture and local relationships drove more than 20 successful acquisitions across AustraliaWhy equity ownership became one of Delta's greatest tools for attracting, retaining and aligning great peopleHow staying connected to customers and the frontline has remained critical, even as the business has grown nationallyThe lessons learned from succession planning, bringing in private equity, and ultimately partnering with Elders to secure Delta's next chapterChapters:00:00 Introduction to Gerard Hines and Chris Duff's Journey01:52 Early Days of Agriculture and Agronomy04:00 Founding of Delta Agribusiness and Initial Challenges08:05 The Impact of Industry Changes and Mergers11:57 Lessons Learned from Industry Challenges15:57 Growth Strategies and Private Equity Involvement20:08 Building Company Culture and Leadership25:02 Managing Growth, Succession, and Industry Dynamics31:47 The Decision to Start Delta and Early Risks36:04 Timing and Market Conditions During Launch40:03 Resilience During Droughts and Market Cycles45:07 The Role of Relationships and Trust in Business49:48 Strategic Acquisitions and Private Equity Partnerships54:58 Adapting to Industry and Market Changes59:55 Leadership, Culture, and the Future of DeltaPodcast KeywordsDelta Agribusiness, Gerard Hines, Chris Duff, Australian agribusiness, agronomy Australia, agricultural leadership, agribusiness entrepreneurship, rural business, agriculture careers, agricultural retail, private agronomy, Australian farming, business growth, mergers and acquisitions, employee ownership, business culture, drought resilience, leadership development, succession planning, Elders, regional business, entrepreneurship in agriculture

27 Aug 2026. eToro’s Josh Gilbert unpacks Nvidia’s $96.2 billion quarter; Platinumlist explains why UAE event bookings are up 31% while customers spend less; Ethara discusses the latest additions to Abu Dhabi’s F1 concert line-up; and Atlantis Dubai takes stock of its summerSee omnystudio.com/listener for privacy information.

In this episode, Hall of Fame speaker and best-selling author Dr. Willie Jolley shares his proven strategies for personal growth and organizational success. He breaks down key insights from his acclaimed book, "It Only Takes A Minute To Change Your Life," detailing how small shifts in mindset lead to massive achievements. Dr. Jolley discusses actionable techniques for overcoming adversity, maximizing your potential, and unlocking peak performance in every area of life. Tune in to learn how to transform your motivation into long-term success and empower your personal leadership journey.

The core structural shift addressed in this episode centers on the unbundling and modularization of vendor platforms in the MSP technology market. This shift is exemplified by ThreatCaptain's launch of its Gen 4 product, which transitions from an all-encompassing platform to discrete modules aligned to specific MSP business challenges—lead generation, sales enablement, and ROI/risk analytics. The move is designed to align product structure and pricing more closely to the diverse operational maturity levels of MSPs, as described by Brad Powell, co-founder of ThreatCaptain. ThreatCaptain's Gen 4 is available in three modules priced at $199, $399, and $599, most notably a move away from the earlier $1,499 per month pricing reported in March. According to Brad Powell, this change was driven by limited adoption among smaller MSPs, with the prior model better suited to larger firms already equipped with mature sales teams. He cites customer Novus Insights as an example, attributing $80,000 in professional services revenue over three months and more than $1 million in expected ARR, but acknowledges this reflected a highly mature CISO-led operation. The vendor currently reports approximately 65 active paying MSP partners, intending to scale significantly. Supporting developments include the influence of insurance risk modeling and industry threat intelligence frameworks on new MSP toolsets. ThreatCaptain originally built its risk engine leveraging data from the IBM Cost of a Data Breach Report and the Verizon DBIR, adapting these for SMB scenarios. The episode also highlights the role of information sharing organizations (ISAOs), with Brad Powell noting the challenges of translating technical threat data into actionable intelligence for SMB-focused MSPs and illustrating ongoing coordination and separation of threat feeds between vendor sales processes and industry sharing mechanisms. Operational implications for MSPs include increased need for prudent selection among modular product offerings, clarity around the scope and accountability of vendor-delivered analysis, and awareness of potential misalignments between vendor risk models and actual business outcomes. The trend underscores cost versus capability tradeoffs, especially for smaller providers balancing limited resources against the operational benefits of specialized tools. For MSPs participating in threat intelligence programs, there is also an ongoing requirement to maintain clear boundaries around shared data to prevent unintentional exposure or misapplication in commercial contexts. Supported By: ScalePad Pax8

Send us Fan MailHave you ever wondered why some businesses seem to scale effortlessly while others hit a wall, even after investing more money into marketing?In this episode of Imperfect Marketing, Kendra Corman welcomes growth strategist Kathie Feng to discuss one of the biggest mistakes entrepreneurs make: trying to scale before they've truly validated their product, audience, and pricing.Kathie shares her Winning Triangle framework, a simple but powerful way to evaluate whether your business is actually ready for growth. Drawing from her experience implementing Fortune 500 growth strategies for small and medium-sized businesses, she explains why product-market fit is only one piece of the puzzle and how pricing and customer feedback often determine whether a business thrives or stalls.The conversation also dives into the realities of paid advertising. If you've ever felt frustrated after spending money on Meta ads that didn't produce results, you'll appreciate Kathie's practical approach to diagnosing what's really happening inside your marketing funnel. From creative strategy and audience targeting to A/B testing and conversion optimization, she shares actionable insights that help business owners make smarter marketing decisions based on data instead of assumptions.In this episode, you'll learn:✔️ Why businesses plateau even after increasing their marketing budget✔️ The three elements of the Winning Triangle and why they matter✔️ How to tell whether your product, audience, or pricing is holding your business back✔️ Common mistakes entrepreneurs make with Meta advertising✔️ How A/B testing helps improve marketing performance✔️ Why customer feedback should guide your marketing strategy✔️ The balance between creativity and data in successful marketingAbout Kathie FengKathie Feng is the Founder and Growth Architect of Signal Growth, where she helps entrepreneurs and small to mid-sized businesses build scalable growth using AI-powered systems and proven Fortune 500 frameworks. Connect with Kathie:Website: https://signalgrowth.webflow.io/LinkedIn: https://www.linkedin.com/in/kathiefeng/If you enjoyed this episode, please subscribe, leave a review, and share it with another entrepreneur who is ready to grow their business with greater confidence and clarity.Connect with Kendra Corman for more practical marketing strategies and conversations with industry experts who believe progress beats perfection every time. Looking to leverage AI? Want better results? Want to think about what you want to leverage?Check and see how I am using it for FREE on YouTube. From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain. Watch here

Creative is often treated as an expense. Joe Prebich, the VP of Benchmade Knife Company,  believes the best creative can become one of a brand's most valuable growth assets. In this episode, Joe shares lessons from his time at Red Bull and Benchmade about why bold ideas matter, how great content can create distribution and long-term brand loyalty, and why much of the outdoor industry has become too safe. We also explore the importance of having a strong point of view, why brands need to make real choices to stand out, how Benchmade thinks differently about organic and paid content, and why getting closer to the customer still matters more than another audience persona buried in a PowerPoint.   About:  This podcast is produced by Port Side, a creative agency that helps outdoor brands build relevance, recognition, and attention.  Enjoy this episode and discover other resources below: Support Us | We've been bootstrapping this for 6 years. Help us keep this going Relevance Project | We're building three brands in public. Follow along Email List | Follow along and join our email list  Slack Community | Tired of brainstorming with ChatGPT? Join us! LinkedIn | Connect with Cole

To learn more about becoming a Member, click here: https://trybta.com/EP286 Take our five minute quiz and get a custom Contractor Growth Scorecard: https://trybta.com/DL286 At just 30 years old, Riley Rivers owns a $7M dollar landscaping business, pulling in $120K in profit every month.Multiple divisions.Massive contracts.Complex operations.And he does it all in less than 40 hours a week.In this episode, I'm talking to Riley to find out how he built his company, including the key decisions he made as he scaled.If you're ready to step out of the day-to-day and become a real CEO, Riley's story is a must listen.—Riley is a Breakthrough Academy Member who has worked with his coach and contractor community to build a business he loves running. To learn more about becoming a Member, click here: https://trybta.com/EP286 Learn more about Rivers Landscaping: https://www.riverslandscapingmt.com/Episode highlights:Learn which systems enabled Riley to more than double his revenue without sacrificing profitability.Get insight into Riley's hiring strategies when it comes to adding high-impact leaders into his organization.Discover how Riley built his team culture… by letting his team build his culture. Find out how he stepped back and let his people establish the company's core values and the tactics used to live them out.00:00-Intro01:55-Journey to $3 Million 07:12-Evolution of Roles 09:41-Strategy for Growth 11:49-Identifying Core Gaps 21:01-Org Structure Strategy 30:18-Cultivating Company Culture 40:22-Leadership and Management

DM me "AUDIT" to connect to learn how together we can increase your leads, revenue, and confidence in your salon business.  ⁠⁠⁠⁠⁠⁠Instagram.com/jenniferjadealvarez⁠⁠⁠⁠⁠GRAB YOUR FREE FREEDOM CALCULATOR™ ⁠⁠⁠⁠⁠⁠⁠⁠https://jenniferjadealvarez.myflodesk.com/freedom-calculator⁠⁠⁠⁠⁠⁠⁠The #1 tool to help you plan to work less BTC and into Salon CEOSalon Growth Strategies With Barry Quinn: How to Increase Retention, Revenue & Team Performance In this episode of Beauty Business Game Changer, host Jennifer Alvarez welcomes Barry Quinn, President of North American Business at Forest, for a conversation about what truly drives growth in the salon industry.Barry brings more than 18 years of experience working inside the beauty industry and shares a behind-the-scenes look at the habits and systems that help salons thrive. The discussion covers loyalty programs, goal setting, client retention, team performance, marketing strategy, and how technology can support salon owners without replacing the human connection that matters most.Jennifer and Barry talk about why discounting is often the wrong way to reward loyal clients, and how salons can instead build smarter loyalty programs that encourage referrals, retention, and higher-value behaviors. Barry also explains why goal setting is one of the clearest indicators of long-term salon success and how personalized targets can help stylists feel more ownership over their growth.The conversation also explores how successful salons use data to make better decisions, including:Tracking lifetime value and customer acquisition costImproving referrals and online reputationUsing Meta ads more strategicallySupporting stylists with better appointment prepCreating more personalized client experiencesBarry shares how AI can be used in a practical, helpful way, not as a buzzword, but as a tool that gives stylists the information they need faster so they can serve clients better. He explains how that level of preparation can improve retention, retail sales, and the overall client experience.The episode closes with Barry sharing a meaningful personal story about his upcoming climb in North Africa in support of Hair to Stay, a nonprofit that helps women undergoing chemotherapy preserve their hair through cooling caps.Beyond his work in the beauty industry, Barry Quinn is using his platform to support a cause that directly impacts the salon community.Barry is taking on a challenging climb in North Africa as part of “Three Blokes, One Mountain, One Cause” to raise funds and awareness for Hair to Stay, a nonprofit organization dedicated to helping women undergoing chemotherapy access scalp cooling treatments to preserve their hair during cancer treatment.This mission highlights the deeper impact of the beauty industry beyond the salon chair, supporting confidence, dignity, and quality of life for women during some of their most challenging moments.If you would like to support Barry's fundraising efforts for Hair to Stay, you can contribute here:Three Blokes, One Mountain, One Cause – GoFundMe https://www.gofundme.com/f/three-blokes-one-mountain-one-cause?attribution_id=sl:97f69320-2ad8-4a7a-9ff5-da27f2c4615f&lang=en_US&ts=1786572816&utm_campaign=fp_sharesheet&utm_content=amp30-treatment-3&utm_medium=customer&utm_source=copy_linkLoyalty should reward the right behaviors, not just spending.Goal setting can improve both retention and revenue.Stylists perform better when they understand their own “why.”The best salons measure what matters and act on the data.AI can help elevate the client experience when used intentionally.ForestHair to StayThree Blokes, One Mountain, One Cause FundraiserTune in for more conversations on Beauty Business Game Changer, where salon owners learn how to build stronger teams, smarter systems, and more profitable businesses.

Every business wants to grow. The real challenge isn't generating growth. It's creating a growth strategy that continues producing results year after year without sacrificing quality, culture, or the people who helped build the business in the first place. Many organizations chase growth by focusing on a single initiative. They launch a new product, enter a new market, increase advertising, or hire more salespeople, hoping one tactic will become the catalyst for expansion. While those efforts can create short-term momentum, sustainable growth rarely comes from relying on a single opportunity. Instead, the strongest organizations build multiple engines that work together to support long-term success. That philosophy has helped some of the world's most recognized franchise brands expand across generations while remaining relevant in changing markets. It also offers valuable lessons for entrepreneurs, business owners, and executives regardless of industry. Growth Strategy Begins With Value One of the biggest misconceptions about growth is that it starts with acquiring more customers. In reality, sustainable growth starts by creating more value. Businesses that consistently outperform their competitors focus on strengthening the value they provide to everyone connected to the organization. Customers receive a better experience. Employees receive better support. Partners receive better resources. The result is stronger relationships that naturally create opportunities for expansion. For franchise organizations, that means balancing the needs of the franchisor with the success of individual franchisees. As Tony Padulo explains: "If a business is to do well and survive, it has to be fair and equitable for both parties." That philosophy extends far beyond franchising. Every business relationship succeeds when both sides benefit. Suppliers, customers, employees, strategic partners, and investors all contribute to long-term growth when value flows in both directions. Sustainable Growth Is Intentional Fast growth often receives the headlines. Sustainable growth builds enduring companies. Organizations that grow responsibly understand there is a difference between increasing revenue and strengthening the business. Opening more locations, hiring more employees, or expanding into new markets may increase sales, but if operational systems cannot support that expansion, growth quickly becomes difficult to sustain. Infrastructure matters. Processes matter. Leadership matters. Growth should never outpace an organization's ability to support the people it serves. That principle is especially important for businesses built around multiple locations or distributed teams. Every new office, franchise, or territory increases the complexity of maintaining consistent service, communication, and operational excellence. The businesses that thrive prepare for growth before they experience it. Systems Create Scalable Growth One of the defining characteristics of successful organizations is their commitment to systems. High-performing companies reduce uncertainty by documenting processes, creating repeatable workflows, and making it easier for people to succeed. Rather than expecting every employee or business owner to reinvent the wheel, they provide proven frameworks that shorten the learning curve and improve consistency. This applies to every stage of growth. Sales processes. Marketing campaigns. Customer onboarding. Operations. Training. Leadership development. The more repeatable those systems become, the easier it is to scale without sacrificing quality. As organizations grow, consistency becomes one of their greatest competitive advantages. Growth Requires Multiple Engines One of the strongest business lessons is that sustainable organizations rarely rely on a single source of expansion. Instead, they build multiple pathways for growth. Some organizations deepen relationships with existing customers. Others expand into adjacent markets. Some develop strategic partnerships. Others invest in innovation, acquisitions, licensing, or geographic expansion. Diversifying growth opportunities creates resilience. If one channel slows, others continue producing momentum. Businesses that continually evaluate where future growth will come from are often better positioned to adapt to changing market conditions. Rather than reacting to change, they prepare for it. Existing Customers Often Hold the Greatest Opportunity Growth discussions frequently center around acquiring new customers. Yet many organizations overlook the opportunity already sitting inside their existing customer base. Long-term relationships create trust. Trust creates referrals. Satisfied customers purchase additional products and services. They become advocates for the brand. The same principle applies to franchise systems. Strong franchise organizations understand that supporting existing franchisees often produces greater long-term value than simply adding new locations. When current operators continue investing in additional units, it sends a powerful signal about the health of the business. Padulo shared an impressive example of this principle in action. After implementing new development tools and support systems, Arthur Murray awarded 32 franchise agreements in a single month. Thirty-one of those agreements came from existing franchisees who chose to expand their investment in the brand. That level of confidence cannot be manufactured. It is earned through consistent support, strong systems, and a clear vision for future growth. Adaptability Keeps Businesses Relevant One of the most remarkable characteristics of enduring organizations is their ability to evolve. Markets change. Technology changes. Customer expectations change. Growth strategies must evolve alongside them. Businesses that continue doing what worked twenty years ago often struggle to remain competitive. Organizations that embrace continuous improvement are better prepared for future opportunities. Padulo has spent decades helping brands evolve without abandoning the principles that made them successful in the first place. Throughout his career, he has seen that lasting businesses continue evaluating how they deliver value while preserving the culture and systems that define the brand. That balance between innovation and consistency separates companies that simply survive from those that continue growing across generations. Growth Is a Long-Term Commitment The strongest growth strategy is rarely the most aggressive. It is the most sustainable. Businesses that create lasting success invest in systems before scale, relationships before transactions, and long-term value before short-term wins. Growth is not about expanding as quickly as possible. It is about building an organization capable of supporting that growth for years to come. Whether leading a franchise system, a family business, or a growing entrepreneurial company, the same principle applies. Create value. Build systems. Develop multiple engines for growth. Then expand with confidence. Watch the full episode on YouTube. Join Fordify LIVE every Wednesday at 11 a.m. Central across your favorite social media platforms and catch the replay on The Business Growth Show Podcast for more conversations with today's leading business experts, entrepreneurs, and growth-minded leaders. About Tony Padulo Tony Padulo, CFE, is the Chief Development Officer of Arthur Murray Dance Studios, one of the world's largest and longest-standing franchise organizations with more than 320 studios across 19 countries. With more than 45 years of franchise development experience, Tony has held executive leadership roles with Arthur Murray, School of Rock, BrightStar Care, Goddard Systems, AAMCO, and Dunkin', where he helped launch the brand in more than 30 countries. Throughout his career, he has specialized in franchise development, strategic growth, and building scalable systems that create long-term value for franchisees and the brands they represent. Learn more about franchise opportunities with Arthur Murray. About Ford Saeks Ford Saeks is a Business Growth Accelerator who has generated more than a billion dollars in sales worldwide by helping businesses attract loyal customers, increase visibility, and accelerate growth. As President and CEO of Prime Concepts Group, Inc., Ford has founded more than ten companies, authored eleven books, earned three U.S. patents, and advised organizations ranging from startups to Fortune 500 companies. A recognized expert in business growth, customer acquisition, leadership, franchising, marketing, and AI-driven business strategies, Ford helps business owners and leaders identify opportunities, improve performance, and achieve sustainable results. Learn more at ProfitRichResults.com and watch Fordify LIVE at Fordify.tv.

Most church leaders trust their gut more than they realize, and that instinct can quietly steer a congregation in the wrong direction. In this episode of the Church Revitalization Podcast, Scott and A.J. walk through the most common pitfalls of gut-driven decision making, explain why anecdotal information is not the same as real data, and offer practical questions leaders can ask to start making better, more informed choices for their churches. Scott Ball and A.J. Mathieu are the co-hosts of the Church Revitalization Podcast, produced by the Malphurs Group, a consulting firm that helps churches develop healthy strategies for growth and ministry effectiveness. Scott and A.J. bring a blend of theological grounding and practical church leadership experience to every conversation, making the show a trusted resource for pastors and ministry leaders who want their churches to thrive. [1:08] Why gut feelings can be confirmation bias dressed up as Spirit-led discernment [5:02] Problem 1: Treating anecdotes as data and confusing what is loud with what is true [9:15] Problem 2: Silence in your church is not the same as satisfaction or health [13:59] Questions to test your assumptions about ministry programming and strategy [16:49] Who in your church holds a different view, and have you actually listened to them? Free 7-Day Trial: https://healthychurchestoolkit.com Episode Article: https://malphursgroup.com/352 Facebook: https://facebook.com/malphursgroup Instagram: https://instagram.com/malphursgroup YouTube: https://youtube.com/themalphursgroup X: https://x.com/malphursgroup

Running the economy hot may keep growth alive, but it creates a dangerous balancing act for markets. Darius Dale, founder of 42 Macro, joins us to explain why today's reflationary regime demands a different investing playbook. We also discuss rising neutral rates, bond-market pressure, Fed credibility, capital scarcity, and systematic portfolio risk management. Enjoy! TIMESTAMPS: 00:00 Intro 01:00 The Risk-On Reflation Regime 06:29 Why This Bull Market Feels Harder 14:54 The Fed Risks The Bond Market 20:57 Inside The Fed's Policy Tightrope 29:49 Can Policymakers Stick The Landing? 37:10 Why Risk Management Beats Buy-And-Hold 43:29 Making Institutional Tools Accessible FOLLOW DARIUS › X/Twitter – https://x.com/DariusDale42 › 42 Macro – https://42macro.com/ FOLLOW THE SHOW › Forward Guidance – https://x.com/ForwardGuidance › Felix – https://x.com/fejau_inc › Telegram – https://t.me/+CAoZQpC-i6BjYTEx › Blockworks – https://x.com/Blockworks EVENTS › Join. usat Digital Asset Summit 2026 Asia October 7th & Digital Asset 2026 London November 10-11th https://blockworks.com/events DISCLAIMER Nothing said on Forward Guidance is a recommendation to buy or sell securities or tokens. This podcast is for informational purposes only. Any views expressed are opinions, not financial advice. Hosts and guests may hold positions in the companies, funds, or projects discussed.

In this Kitchen Side episode, Alex Birkett and Allie Decker unpack what actually makes content valuable in the age of AI, moving past the tired debate over human versus AI-produced content to the deeper question of how companies should measure quality at all. Drawing on decision theory and the idea that almost anything can be measured, they argue that production method matters far less than whether a piece teaches something new and lands with the people it is meant for. They explore AI visibility as a kind of digital brand recall, why sentiment and context matter more than raw share of voice, and how incumbents and startups face very different battles in shaping their narrative across the web. The conversation also digs into why brands no longer own their own story, the compounding risk of building exposure in the wrong category, and why a human QA layer grounded in real customer understanding is the one part of the content system that should never be automated. Key Takeaways The debate over AI-produced versus human-produced content misses the deeper question of how to define and measure content quality in the first place. Almost anything can be measured if a decision carries uncertainty and risk, including fuzzy concepts like brand affinity or customer experience, by breaking them into concrete, quantifiable components. Measurement is only worth doing when the cost of collecting it is lower than the value of reducing uncertainty, and when you will actually act on the result. AI visibility works like a digital brand recall survey, but raw visibility is meaningless without understanding the context and sentiment in which a brand is mentioned. Segmenting prompts by ICP and buying stage reveals visibility gaps that aggregate scores hide, such as a brand appearing at 40 percent overall but only 4 percent for enterprise queries. Brands no longer own their own narrative, because if the rest of the web contradicts a company's website, LLMs treat the external consensus as the truth. Incumbents with high domain authority have an SEO advantage but face a harder AEO battle, since years of press, mentions, and third-party content are slow and expensive to re-steer. Startups can win by getting specific for narrow prompts and buying-journey stages, but building heavy exposure around one positioning creates risk if they later pivot. AI content programs fail because of weak systems, not the AI itself, so the durable model is human strategy up front, AI in the middle, and a human QA layer at the end. Customer understanding is the last defensible advantage, and the one part of the content system that should stay human is the empathy to judge whether a piece will actually land. Show Links Connect with Alex Birkett on LinkedIn and Twitter Connect with Allie Decker on LinkedIn and Twitter Connect with Omniscient Digital on LinkedIn or Twitter What is Kitchen Side? One big benefit of running an agency or working at one is you get to see the "kitchen side" of many different businesses; their revenue, their operations, their automations, and their culture. You understand how things look from the inside and how that differs from the outside. You understand how the sausage is made. As an agency ourselves, we're working both on growing our clients' businesses as well as our own. This podcast is one project, but we also blog, make videos, do sales, and have quite a robust portfolio of automations and hacks to run our business. We want to take you behind the curtain, to the kitchen side of our business, to witness our brainstorms, discussions, and internal dialogues behind the public works that we ship. Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more. Some interviews you might enjoy and learn from: Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO) Building Competitive Marketing Content with Sam Chapman (Aprimo) How to Build the Right Data Workflow with Blake Burch (Shipyard) Data-Driven Thought Leadership with Alicia Johnston (Sprout Social) Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath) Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency: Blue Ocean vs Red Ocean SEO Should You Hire Writers or Subject Matter Experts? How Do Growth and Content Overlap? Connect with Omniscient Digital on social: Twitter: @beomniscient LinkedIn: Be Omniscient Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

If you're a woman leader looking to grow your career, build executive presence, increase your visibility at work, or develop your leadership skills, this episode is for you. I'm sharing four strategies my executive coaching clients are using right now to create career opportunities, establish thought leadership, strengthen their personal brand, and advance their careers—even in today's challenging environment. It's easy to find things that AREN'T working right now. And, to be fair, a lot of things truly are not working right now. However, navigating the world with a "nothing is working, why bother trying" attitude is going to harm you far more than help you. One of my most important jobs with my executive coaching clients is to help them determine and tap into what IS working. Right now, a number of my clients are exploring big questions like, "How do you find your power when it's easy to find evidence that power is systematically being taken away at every turn?" and "How do you maintain hope when you have so much evidence that people are deeply struggling right now?" As they dig into these questions, my clients are taking action and seeing results! In a sea of “everything is horrible and broken” voices, here are a few things my clients are doing that ARE working: Thinking and strategizing at a level above their current title Investing in their learning and growth for their long-term career trajectory Establishing their voice and expertise Creating visibility opportunities outside their current roles and teams You're not wrong that it's TOUGH out there right now. And… you still have the power to be seen, create opportunities, and open doors for yourself. In this episode, I'll share what's actually working, the real-life results my clients are getting, and what you can do today to feel a stronger sense of power and hope.  Links Mentioned: Early Bird Enrollment is open for my Aligned Leadership Incubator! Save $500 if you apply by July 31st: saradean.com/aligned Hire Sara to speak: saradean.com/speaking Coach with Sara: https://saradean.com/executive-coaching-services Connect with Sara on LinkedIn: https://www.linkedin.com/in/saradeanspeaks Watch Shameless Leadership episodes on YouTube: https://www.youtube.com/@saradeanspeaks Learn more about your ad choices. Visit podcastchoices.com/adchoices