Podcasts about search engine land

The episode reveals a structural shift where “AI powered” has moved from a selling point to a source of liability and customer distrust. Surveys from WordPress VIP, the Pew Research Center, and Carnegie Mellon University indicate that both consumers and professionals increasingly see visible AI in products and services as a negative attribute, eroding trust rather than adding perceived value. This trend impacts MSPs directly, as their role in advising clients on technology adoption now brings increased accountability for customer experience outcomes tied to AI-driven automation. According to a WordPress VIP survey, 60% of US consumers are deterred by the term “AI” in brand marketing, and 86% do not fully trust AI-delivered information, preferring original sources. The Pew Research Center found that, while 49% of US adults now use AI chatbots, 40% believe AI will worsen society and 67% distrust regulatory oversight. A Carnegie Mellon study of working visual artists reported 99% disapproving of generative AI and 85% refusing to use it. These quantified findings underscore a broad disconnect between AI adoption and public trust. Additional research reinforces this skepticism and clarifies operational risks. AnswerConnect's survey of 6,000 consumers across the US, UK, and Canada found that 85% prefer human service over bot interactions, 57% lose trust in brands using AI for support, and 73% exhibit greater loyalty to businesses maintaining human involvement. Data from Fractal and Search Engine Land shows that the share of consumers who say heavy AI use would decrease their trust in a brand nearly doubled in a year, rising from 20% to 39%. Furthermore, 84% desire businesses to disclose AI use, yet only 20% of businesses consistently do so. These patterns suggest tangible declines in customer loyalty and increased expectation for transparency surrounding AI deployment. For MSPs and IT service providers, visible AI in customer-facing areas introduces pricing risk and trust liabilities. Delegating key customer interactions to AI without clear disclosure can erode brand equity and disrupt client retention metrics. The operational recommendation is to segment human-in-the-loop service as the standard premium offering, with fully automated AI positioned as a disclosed, lower-tier alternative. Writing these distinctions explicitly into contracts and statements of work—pairing them with actual client retention data—enables more defensible pricing and clarifies accountability, helping avoid unintended consequences tied to silent automation. 00:00 The Turn-Off  03:39 Reading the Motive 05:25 The Loyalty Account 08:35 Why Do We Care?    Supported by:  Pax8  ScalePad    Sign up for the SMB Online Conference: www.smbonlineconference.com

Don't Launch on a FridayWhat happens when a Google Ads campaign burns through its budget in hours? Or when AI starts making optimisation decisions you don't fully trust?In this candid episode of PPC Live The Podcast, Anu Adegbola sits down with Menachem Ani — founder of JXT Group and long-standing Google Premier Partner — to unpack the real mistakes PPC professionals make, the lessons that come from them, and why honesty matters more than perfection in paid media.With over 20 years of experience in digital marketing, Menachem shares stories from the early days of Google Ads, campaign mishaps that still haunt him, and why modern PPC has become both more powerful and more dangerous in the age of automation and AI.Together, they discuss:Overspending budgets from simple bid mistakesWhy you should never launch campaigns before a weekendThe dangers of “set it and forget it” automationPMAX misconceptions agencies still get wrongAI Max, Claude, and the future of autonomous PPCWhy strong client relationships matter when mistakes happenHow managers should handle team errors with accountability and graceThe growing pressure of keeping up with AI-driven advertisingThis episode is a refreshing reminder that even experienced PPC professionals make mistakes — and that learning from them is what truly matters.Menachem Ani is the founder of JXT Group, a Google Premier Partner agency specialising in paid media strategy, Google Ads automation, and performance marketing innovation. He is a respected industry speaker and contributor to publications including Search Engine Land, SMX, brightonSEO, and PPC Live.Slow down to go fasterAlways double check budgets and bidsNever launch major changes on a FridayAI tools still require human oversightStrong client relationships can survive honest mistakesGreat PPC managers create learning cultures, not fear culturesLinkedInX / TwitterJXT GroupFollow PPC Live The Podcast for honest conversations about PPC, paid media, AI, automation, and the realities of working in digital marketing today.

Itai Sadan is the CEO and Co-Founder of Duda, a professional website builder for agencies and SaaS Platforms. Under Itai's leadership, Duda rapidly expanded its professional website builder product suite with an emphasis on empowering web professionals with cutting-edge tools to help them create beautiful conversion-driving websites at scale. To date, Duda hosts more than a million active websites that have been built by over 23,000 customers globally. Itai's expertise in the online presence and web design space has been cited by USA Today, Forbes, Inc., HuffPost, Search Engine Land, and more. Itai has a BSc in Computer Science and Mathematics from the University of Ben Gurion in Israel. Fun Fact: “Duda” is a variation of “Dude,” which is the main character in his favorite movies of all time, The Big Lebowski. Links: https://www.duda.co If you're enjoying Entrepreneur's Enigma, please give me a review on the podcast directory of your choice. The show is on all of them and these reviews really help others find the show. iTunes: https://gmwd.us/itunes Podchaser: https://gmwd.us/podchaser TrueFans: https://gmwd.us/truefans Also, if you're getting value from the show and want to buy me a coffee, go to the show notes to get the link to get me a coffee to keep me awake, while I work on bringing you more great episodes to your ears. →  https://ko-fi.com/entrepreneursenigma Support me on TrueFans.fm → https://gmwd.us/truefans. Support The Show & Get Merch: https://shop.entrepreneursenigma.com Want to learn from a 15 year veteran? Check out the Podcast Mastery Community:https://www.skool.com/podcasting Follow Seth Online: Instagram: https://instagram.com/s3th.me LinkedIn: https://www.linkedin.com/in/sethmgoldstein/ Seth On Mastodon: https://indieweb.social/@phillycodehound The Marketing Junto Newsletter: https://MarketingJunto.com Leave The Show A Voicemail: https://podcastfeedback.com/entrepreneursenigma Learn more about your ad choices. Visit megaphone.fm/adchoices

Chrome released a massive security update fixing over 30 vulnerabilities. Be sure you're running v147.0.7727.137/138 and accept no substitutes. Meanwhile, OpenAI founder Sam Altman's identity verification service promoted a partnership with the wrong Mars in an embarrassing mix-up of identities. The Pentagon is signing deals with virtually any AI, chip, storage, or techbro firm it can including Mythos by Anthropic even though all other Anthropic products are banned, except the ones they're too addicted to stop using. The extraordinary music, culture, and technology festival SXSW is EnSXSWifying itself by stifling protest of the impact the festival has on Austin. Using a product called BrandShield, SXSW is trying to prevent anti-poverty groups from naming the festival or its sponsors in their protests. In other news, the sale of SEMrush to Adobe (which included SearchEngineLand and the SMX Conference series) officially finalized this week as Adobe continues to build a massive platform environment for massive Enterprise clients. Google is doing a better job defining commodity and non-commodity content. We try to help them explain. Speaking of explaining, a rogue Claude agent completely deleted a company's database in under ten seconds, eventually taunting the company when asked why it ignored safety protocols. The era of AI replacing workers might be ending as quickly as it began or, it might just be postponed. From deleted databases to Swiss-cheesy spaghetti code, AI in the workplace is costing most corporations more in compute costs then it saves them in slashed salaries. As things stand today, cheap AI costs more than it produces. Everyone's reported earnings appear to be up although everyone appears to have reported their earnings on the same day. Google introduces new AI features for Google photos, Google is cracking down on misuse of the back-button, Google search might be deindexing pages at a faster rate, and how to fix problems with tracking parameters on internal links. All this and much much more on a May Day edition of Webcology.Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Wikipedia erased an entry about legendary search journalist Barry Schwartz citing their editorial team's perception Barry has a commercial interest in a Wikipedia entry. That he's spent most of this century writing a daily compendium of search engine related news stories every day since 2003 didn't appear to change their opinion. Including his work with Search Engine Watch and Search Engine Land, Barry has written nearly 50,000 articles on search. In short, Barry Schwartz is a living legend who has contributed more to this industry than virtually anybody else. It's not like there's a hole in Wikipedia where a legend ought to be, it's just that there's another Barry Schwartz with academic credentials and at least one whole book in his field of his expertise. According to Wikipedia, he's the canonical Barry Schwartz. We beg to differ.In other news, the Google Search Console email letting you know GSC is now tracking impressions was a bug. GSC was always tracking impressions though it's unclear how precise that tracking has been. Google is rebranding Looker Studios back to its original name, Data Studio. Google has issued critical updates to Merchant Center product specs for 2026. Google has introduced a native Gemini app for Mac. Microsoft Advertising's SOAP API is being retired at the end of January 2027. In our Looking into the Abyss section, we report on the introduction of the Ministry of Truth via journalism critique software developed by Peter Theil called Objection. We also report on the DOJ's use of a grand jury to force Reddit to reveal the identity of a user who criticized a myriad of extra-judicial excesses committed by ICE agents. A SEO study from AirOps showed that ChatGPT prefers sites with precise written descriptions better than longer content. The study looked at factors sites that get cited regularly have in common. High search ranking was the most common factor with pages in top positions cited 58.4% of the time vs. only 14.2% for pages in position 10. Pages with headings that matched the user-query tended to fare well, as did pages that answered the user's question directly rather than ones that try to answer several questions in one block. We also talk about the AllBirds pivot, Meta's growth in paid advertising, Google upping its game in blocking bad-ads, continued fallout from Google's anti-trust cases, how Apple took a bite out of Elon, and the ideas around optimization for agentic search.Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

[Expertpanelen] Avsnitt 155 med Elliot Holmberg, paid search-specialist på Beet, om de senaste och viktigaste händelserna inom paid search och performance marketing. Allt från det tysta skiftet i Googles sökresultat sedan oktober där annonser smälter in bland organiska länkar till en uppdatering om ChatGPT Ads och vad vi faktiskt vet hittills. Vi går också igenom rapporten The State of PPC 2026 och varför 53 procent av branschen tycker att performance marketing har blivit svårare trots all automation och AI. Du får dessutom höra om: Balansen mellan betalt och organiskt i serpen Varför brand bidding blivit affärskritiskt i Google Ads 60 dollar CPM och CSV-filer med ChatGPT Ads Varför ChatGPT Ads kan ge oss värdefull data Hur PPC-rapporten visar en tydlig inhousing-trend Bildskapande med Nano Banana 2 och i Google Ads Vad nya Text Guidelines i AI Max innebär Om gästen Elliot Holmberg är team lead och senior paid search-specialist på byrån Beet och gör i det här avsnittet sin poddpremiär. Han kliver in i poddens expertpanel som ersättare för Kevin Wahlström. Med en bakgrund från byråsidan har Elliot byggt upp en bred erfarenhet och arbetar idag med allt från nischade B2B-bolag till några av Sveriges största e-handlare. Tidsstämplar [02:04] Googles SERP har förändrats i tysthet. Sedan oktober ser betalda resultat ut som organiska länkar. Vi går igenom vad det betyder för CTR, brand bidding och din annonsstrategi. [19:00] Det senaste kring ChatGPT Ads. Allt vi vet just nu om annonser i ChatGPT, formaten, prissättningen, CSV-filerna och vad det här betyder för svenska annonsörer som väntar på Europa-lansering. [35:09] Insikter från The State of PPC 2026. Vi går igenom branschens största PPC-undersökning och diskuterar varför 53 procent tycker att performance marketing blivit svårare trots automation och AI. [49:28]  Lightning round om det senaste inom paid search. Nano Banana 2 direkt i plattformen, nya Text Guidelines för AI Max och att Google börjar generera ljud för tysta Performance Max-videos automatiskt. Länkar Elliot Holmberg på LinkedInBeet (webbsida) We're improving navigation and introducing a new control for ads on Google Search – Google Blog (artikel) The New Google Search Ad Layout Is Causing Accidental Clicks – Search Engine Roundtable (artikel) Testing ads in ChatGPT – OpenAI (artikel) ChatGPT ads spotted and they are quite aggressive – Search Engine Land (artikel) ChatGPT ads pilot leaves advertisers without proof of ROI – Search Engine Land (artikel)  OpenAI is Testing An Ads Manager – Adweek (artikel)  Perplexity stops testing advertising – Search Engine Land (artikel)  The Thinking Behind Ads in ChatGPT – OpenAI Podcast (podcast) The State of PPC – Global Report 2026 – PPCsurvey.com (rapport) Nano Banana 2: Combining Pro capabilities with lightning-fast speed – Google Blog (artikel)  We're expanding beta access to text guidelines for all advertisers globally in AI Max – Google Blog (artikel) Google Ads adds AI voice-over to Performance Max video ads – Search Engine Land (artikel)

And, suddenly last Saturday, we were at war with Iran. That will have profound effects on our economy and the tech industry. If the war is a component in a tech story, or tech is a big part of a war story, we will report and talk about it as such. If not, we'll try to leave most of the war reporting and commentary to political pundits and journalists. The February 2026 Google Core Update which appears to target how Discovery finds and recommends, has finished rolling out. Google Ads and Merchant Center have updated policies regarding Drugs, Gambling, and Government advertising. Google has published new help documents, About the Universal Commerce Protocol (UCP) in the Google Merchant Center Help docs section. Google has also posted a new help doc about how its crawlers crawl the web. ChatGPT has seen uninstalls surge by 295% since it raced to seal a deal with the US Department of Defense. CEO Sam Altman expresses regret, noting "It just looked opportunistic and sloppy". The Pentagon is still using Anthropic until the end of April. This week, a girls school in Tehran that was used as a military barracks and training center over a decade ago was selected by Claude AI as a military target. An estimated 80 children were killed.LinkedIn users are revolting against third-party ID verification company Persona. Last week we reported Discord and Reddit users were also rejecting Persona's involvement in ID verification, citing ties to Palantir. Meta is trying to limit the effects of AI-powered Celeb-bait sales scams. AT the same time, Meta is testing shopping AI chatbots in the US. Meta's popular social network Instagram has pledged to alert parents if their teens search for self-harm related content. This comes as Google's Gemini is facing a lawsuit for instructing a user who thought he and Gemini were in a relationship to commit suicide so he and Gemini could be together. ChatGPT ecommerce traffic, though far lower than traffic from organic search, tends to convert 31% higher than traffic from organic search. Google has filed a patent suggesting it could replace your landing pages with its own in certain cases. Search is still driving traffic though the concept of Google-Zero continues to be proven untrue. And, in a SEO must-read, a piece in the March 5th edition of Search Engine Land offers three extremely strong recommendations on why some industries and websites struggle in AI search. All this and much much more in the Age of the AI Wars edition.Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Growing an audience is easy. Turning that audience into a real business is the part most marketers completely miss. And if you don't understand the difference, you're already behind. In this episode, Daniel sits down with Marc Sirkin, former CEO of Third Door Media and longtime builder behind brands like MarTech.org and Search Engine Land, to unpack what it really takes to grow a media company….and why eyeballs don't automatically equal revenue. From why viral reach doesn't guarantee conversions, to the danger of chasing new revenue streams too early, Marc shares lessons from decades of building audiences across nonprofits, publishing, and modern B2B marketing. They also dive into why performance marketing has warped how we measure success, how brand is becoming the last true moat in an AI-driven world, and why consistency beats chasing the next shiny tactic. If you're a marketer trying to build trust, create sustainable growth, and avoid optimizing for the wrong metrics, this is the episode for YOU. https://customer.io⁠ helps brands turn data into personalized messages that actually connect, across email, SMS, and beyond. Learn more at https://customer.io/tmm Follow Marc: LinkedIn: https://www.linkedin.com/in/marcsirkin/ Follow Daniel: LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/ Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

[Expertpanelen] Avsnitt 153 med David Larsson, chief strategy officer och partner på byrån Trickle, om de viktigaste nyheterna och trenderna inom paid social i början av 2026. Allt från LinkedIns aggressiva produktutveckling med Reserved Ads och Thought Leader Ads till hur Reddit har blivit en allt mer intressant annonskanal. Plus hur AI-agenter börjar ta plats i det dagliga arbetet med annonsering. Du får dessutom höra om: Partnerships läggs till i Thought Leader Ads Boostning av personliga inlägg på LinkedIn LinkedIn-artiklar som källa för AI-modeller AI-agenter som optimerar kampanjer självständigt Hur David strukturerar Meta Ads-konton 2026 Varför long-form text ads fungerar på Reddit Metas "Less Personalized Ads" och Threads Ads Om gästen David Larsson är chief strategy officer och partner på performance marketing-byrån Trickle och en av Sveriges vassaste på LinkedIn Ads. Han är med expertpanelen med fokus på paid social. Utöver sin expertis inom performance marketing och paid social så är David också utbildad journalist samt har jobbat med YouTube och sociala medier på TV4. Han är också föreläsare, kursansvarig och gästföreläsare på bland annat Medieinstitutet och Berghs. Tidsstämplar [00:02:04] LinkedIns tillväxt och nya annonsformat. Allt från releasen av Reserved Ads och utvecklingen av Thought Leader Ads till möjligheten att boosta personliga inlägg. [00:19:06] LinkedIn-artiklar och synlighet i LLMs. Överraskande data från SEMrush visar att LinkedIn-artiklar är en av de största källorna för citeringar i stora språkmodeller. [00:24:39] AI och AI-agenter i paid social. Hur arbetet utvecklas mot agentiska verktyg som kan optimera kampanjer självständigt, med exempel från svenska Epiminds och deras AI-agent Lucy. [00:34:50] Meta Andromeda och kampanjstruktur. Det nya sättet att strukturera Meta-konton där man går från detaljerad målgruppsstyrning till att låta kreativa signaler styra vem som ser annonsen. [00:37:59] Reddit som annonsplattform 2026. Varför Reddit är en "sovande jätte" för annonsörer och vad som fungerar bäst, där long-form text ads ofta slår traditionella bildannonser. [00:49:48] Lightning round om Meta och EU. Snabb genomgång av Metas "Less Personalized Ads", TTPA och den globala utrullningen av Threads Ads. Länkar David Larsson på LinkedInTrickle (webbsida) The Most-Cited Domains in AI: A 3-Month Study - Semrush (rapport) Digital Marketing Trends 2026 - Brandwatch (rapport) Claim Your Top Spot in the Feed: LinkedIn Reserved Ads - LinkedIn for Marketing (artikel) How New LinkedIn Features Help You Scale Personalized Creative and Boost Awareness - LinkedIn (artikel) Nimt.ai: AI search platform (verktyg) Fibbler: LinkedIn Ads Attribution & Activation (verktyg) Dreamdata: B2B Activation and Attribution (verktyg) Adam Holmgren: Fibbler (person) The fastest growing startups are betting big on employee-led content right now – Peter Wong (LinkedIn-inlägg) Epiminds: agentic AI for marketing (verktyg) Inside Meta's AI-driven advertising system: How Andromeda and GEM work together - Search Engine Land (artikel) My practical guide to mastering Meta Andromeda - /FacebookAds (Reddit-inlägg) The Indie Author's Guide to Meta Ads in 2026: The Era of Algorithmic Creative – Medium (artikel) The Hidden Gem: Your Guide to Reddit for B2B Marketing - Hubspot (artikel) Meta commits to give EU users choice on personalised ads under Digital Markets Act – European Commission (artikel) Digitalenta (sponsor)Paloma (sponsor)Check (sponsor)Klingit (sponsor)

LINK DELLE NEWS CITATE1. Tourism AI Network - Agentic AI / TourismOps AIhttps://tourismainetwork.com/ai-trends-reshaping-tourism-in-2026-what-you-need-to-know-now/2. Sabre al CES 2026 - AI AgenticaSkift (articolo principale):https://skift.com/2026/01/06/sabre-ces-agentic-ai-travel-trip-booking-demo/Sabre Press Release:https://www.sabre.com/insights/releases/from-content-complexity-to-connected-retailing-7-transformations-redefining-travel-in-2026-led-by-the-rise-of-agentic-ai/Sabre Agentic Blueprint:https://www.sabre.com/insights/the-agentic-blueprint/3. Phocuswright Predictions 2026PhocusWire (Analyst Predictions):https://www.phocuswire.com/phocuswright-analyst-travel-predictions-2026Travel Forward Report:https://www.phocuswright.com/Travel-Research/Research-Updates/2026/Travel-Forward-Data-Insights-and-Trends-for-20264. Google Universal Commerce Protocol (UCP)Google Blog (annuncio ufficiale):https://blog.google/products/ads-commerce/agentic-commerce-ai-tools-protocol-retailers-platforms/Google Developers Blog (dettagli tecnici):https://developers.googleblog.com/under-the-hood-universal-commerce-protocol-ucp/Search Engine Land:https://searchengineland.com/google-universal-commerce-protocol-467290CNBC:https://www.cnbc.com/2026/01/11/google-launches-universal-commerce-protocol-bets-on-ai-powered-retail.htmlTechCrunch:https://techcrunch.com/2026/01/11/google-announces-a-new-protocol-to-facilitate-commerce-using-ai-agents/Google Developers - UCP Guide:https://developers.google.com/merchant/ucp5. Tampere e Dubrovnik - Capitali Smart Tourism 2026European Commission (annuncio ufficiale):https://transport.ec.europa.eu/news-events/news/tampere-and-dubrovnik-selected-2026-european-capital-and-green-pioneer-smart-tourism-2025-11-19_enPR Newswire:https://www.prnewswire.com/news-releases/tampere-and-dubrovnik-selected-as-2026-european-capital-and-green-pioneer-of-smart-tourism-302623295.htmlBreaking Travel News:https://www.breakingtravelnews.com/news/article/tampere-and-dubrovnik-selected-as-2026-european-capital-and-green-pioneer-o/

[Expertpanelen] Avsnitt 151 med Kevin Wahlström, Head of SEM & CCO på Beet, om de senaste och viktigaste nyheterna inom paid search och Google Ads. Allt från status för annonser i AI Overviews och AI Mode till hur AI Max har utvecklats och varför Kevin kallar det en "DSA-kampanj på steroider". Dessutom gör vi ett djupdyk i Ads Advisor, Googles nya AI-agent som nu rullats ut brett i svenska konton. Du får dessutom höra om:  Hur AI Overviews har gynnat SEM Googles black box-strategi vid lanseringar Exempel på vad Ads Advisor kan göra Dynamisk retargeting via Google Analytics Och Nano Banana Pro i Asset Studio Om gästen Kevin Wahlström är Head of SEM och CCO på byrån Beet och är en av Sveriges främsta specialister inom sökannonsering. Han ingår också i expertpanelen med fokus på just paid search. Med över 15 års erfarenhet av Google Ads har Kevin sett plattformen utvecklas från manuell budgivning till dagens AI-drivna kampanjtyper. Han arbetar dagligen med allt från små annonsörer till några av Sveriges största e-handlare. Tidsstämplar [00:02:00] Annonser i AI Overviews och AI Mode. Status för när annonser i Googles AI-svar lanseras i Sverige, hur de kommer fungera och varför Google väntar med utrullningen till efter julhandeln. [00:19:01]  AI Max och hur det har utvecklats. Kevin förklarar varför han kallar det en "DSA-kampanj på steroider" och vad som har hänt med AI Max sedan lanseringen under våren 2025. [00:28:40] Ads Advisor rullas ut till alla konton. Genomgång av Googles nya AI-agent, vad den kan göra idag och varför Kevin blev positivt överraskad av rekommendationerna. [00:41:01] Lightning round med fler nyheter. PMax Share of Cost ger mer transparens, Nano Banana Pro integreras i Asset Studio, Google Maps i Demand Gen och dynamisk retargeting i GA4. Länkar Kevin Wahlström på LinkedIn Beet (webbsida) About ads and AI Overviews - Google Ads Help (dokumentation) Google Organic SERP CTR Curve - Advanced Web Ranking (verktyg) How AI Max for Search campaigns works - Google Ads Help (dokumentation) Ads Advisor (beta) - Google Ads Help (dokumentation) Google's AI advisors: agentic tools to drive impact and insights - Google (artikel) Google Ads adds ‘Share of Cost' toggle to PMax reporting - Search Engine Land (artikel) Enable remarketing with Google Analytics data - Analytics Help (dokumentation)What's New in Asset Studio: A Step by Step Guide to the new AI Features in Asset Studio - Google (artikel)

AI search isn't coming, it's here! And it's rewriting the rules of visibility. In this episode of The Modern Marketer, Eddie breaks down new research from Search Engine Land showing that 90% of businesses fear losing SEO visibility as AI-driven search engines like ChatGPT and Gemini take over how people discover brands.Learn why traditional SEO is evolving into GEO — Generative Engine Optimization, what it means for your brand's online presence, and the concrete steps marketers can take right now to stay visible in AI-generated answers and summaries.If ranking #1 on Google used to be the goal, this episode will show you why recognition, not just rankings, is the new metric that matters.

If your digital marketing isn't driving a clear ROI, you don't have a strategy—you have expensive noise. In this episode, Corey Morris, CEO of Voltage Digital Agency and author of The Digital Marketing Success Plan, joins David Hill to explain how to fix that fast. Episode Summary Digital marketing expert Corey Morris breaks down what every entrepreneur must know about data-driven marketing, ROI accountability, and how to adapt to the rise of AI. After 20 years in the field, Corey has seen too many brands waste money on tactics without strategy—and here, he lays out the blueprint to stop the bleeding. From understanding why most campaigns fail to mastering his START Process, Corey teaches how to align every click, ad, and piece of content with real business outcomes. He also explains how AI is disrupting SEO, search behavior, and ad targeting—and how smart entrepreneurs can turn that disruption into opportunity. In This Episode • How to tell if your marketing actually delivers ROI • Why most agencies sell tactics, not strategy • Corey's START Process for long-term digital success • How AI is reshaping SEO and Google search • The biggest opportunities and risks in AI marketing • When to walk away from a bad client or campaign Guest: Corey Morris Corey Morris is the President & CEO of Voltage Digital Agency, a Google Partner and author of The Digital Marketing Success Plan. He's contributed to Forbes, Search Engine Land, and Search Engine Journal, and speaks at major conferences across North America on SEO, AI, and marketing innovation. Connect with Corey Morris https://www.linkedin.com/in/coreymorris/ https://www.facebook.com/voltagekc Connect with David Hill: Website: https://www.davidhill.ai Facebook: https://www.facebook.com/davidihill/ LinkedIn: https://www.linkedin.com/in/davidihill YouTube: https://www.youtube.com/c/DavidHillcoach TikTok: https://www.tiktok.com/@davidihill Instagram: https://www.instagram.com/davidihill X (Twitter): https://twitter.com/davidihill Book a demo call for Ring Leader AI: 774-214-2076  If you got value from this episode, subscribe, like, and share to help more entrepreneurs master their marketing. Drop your biggest takeaway in the comments below. Listen to the full episode on all platforms: https://podcasts.apple.com/us/podcast/the-persistent-entrepreneur/id1081069895

The Friday Five for August 22, 2025: Field Notes on OBBBA, Spotify, and TikTok D. Power Medicare Advantage Member Satisfaction Survey Sonder Health Plans Inc. Termination Short-Term Medical Plan Regulation Update Judge Vacates HHS MA Commissions Lawsuit   Get Connected:

des, we've mastered the art of SEO—keywords, backlinks, page rankings. We've built entire marketing strategies around getting to the top of Google's search results. But here's the uncomfortable truth: AI is fundamentally changing how people discover brands and information. When someone asks ChatGPT, Claude, or Perplexity for business recommendations, traditional SEO rankings mean little. Your perfectly optimized website might be invisible to AI algorithms that are now answering millions of queries every day. The businesses that don't adapt aren't just missing opportunities—they're becoming irrelevant. That's exactly why I'm thrilled to have Ben Jacobson join us today. As Chief Content Officer at InboundJunction, Ben works directly with growth-stage tech companies to navigate this new landscape. He's not just theorizing about AI search—he's actively helping brands crack the code on AI visibility. His insights have appeared in Search Engine Land and HubSpot, and he's developed proven strategies for getting brands mentioned in AI responses. Ben understands that this isn't about abandoning everything we know about SEO, but evolving it for an AI-first world. The AI Hat Podcast host Mike Allton asked Ben Jacobson about: ✨ AI-First Optimization: Understanding how to structure content and PR strategies specifically for AI algorithm consumption and recommendation. ✨ Measurement Evolution: Learning new metrics and methods to track brand visibility in AI-powered search environments. ✨ Strategic Integration: Discovering how to blend traditional SEO efforts with emerging AI optimization techniques without disrupting existing operations. Learn more about Ben Jacobson Connect with Ben Jacobson on LinkedIn Resources & Brands mentioned in this episode Inbound Junction AI Work Buddy Mini-Course & Community AI Primer: A Comprehensive Guide Explore past episodes of the The AI Hat Podcast podcast CHAPTERS: 00:00 Introduction to SEO and AI 01:57 The AI Hat Podcast Introduction 02:18 The Evolution of SEO in the Age of AI 02:59 Interview with Ben Jacobson: Navigating AI Search 06:20 Understanding AI Search and Brand Mentions 11:13 Strategic PR for AI Search 20:04 Challenges and Metrics in AI Search Optimization 26:54 Balancing Traditional SEO and AI Optimization 30:35 Final Thoughts and Future Trends 33:07 Conclusion and Resources SHOW TRANSCRIPT & NOTES: https://theaihat.com/how-ai-search-is-rewriting-the-seo-playbook-and-what-you-must-do-now/https://theaihat.com/how-ai-search-is-rewriting-the-seo-playbook-and-what-you-must-do-now/ Brought to you by The AI Hat - Get Your AI On. Interesting in sponsoring an episode? Learn more here. Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters. Produced and Hosted by Mike Allton, AI Consultant & Trainer at The AI Hat, where he's tirelessly helping businesses and marketers get ahead of the AI Revolution and apply advanced technologies to their roles. He's spent over a decade in digital marketing, bringing an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you're interested in helping business owners with AI in an upcoming episode, reach out to Mike. Powered by the Marketing Podcast Network. Learn more about your ad choices. Visit megaphone.fm/adchoices

Corey is an author and founder of Digital Marketing Success Plan™ and the President/CEO of VOLTAGE digital agency. He has spent 20 years working in strategic and leadership roles focused on growing national and local client brands with award-winning, ROI-generating digital strategies. His industry leadership, client success, and community-focused work made him the recipient of the KCDMA 2019 Marketer of the Year award.In addition to leading VOLTAGE, he has served as an officer on the global trade association board. He also previously led a local initiative in Kansas City, founding the KC Search Marketing Conference, and prior to that, co-hosted a local marketing and tech radio show.He is currently a contributor to Search Engine Journal, Search Engine Land, and Forbes, among other publications. He speaks throughout North America on SEO and digital marketing topics, including at SMX and Digital Summit events.Corey has created the START Planning process featured in his new Amazon best-seller book, the Digital Marketing Success Plan, which you can find at thedmsp.com.Connect with Corey here: https://www.linkedin.com/in/coreymorris/https://www.facebook.com/digital.coreymorrisDon't forget to register for my FREE LinkedIn 101 workshop on June 9th from 12-1:30 pm EST here: https://networkacademy.kartra.com/page/LinkedIn101

This week, Erin Sparks and Jacob Mann are joined by Danny Goodwin, editorial director at Search Engine Land, for a special “News from the News” edition. They dive into the sharp rise of Google Ad costs and the troubling effects of CPC inflation, Instagram's experimental new collaborative Storylines feature, and an in-depth study comparing AI search engines like ChatGPT, Perplexity, Bing, and Google. The conversation shifts to major legal blows hitting Google's ad tech monopoly, new research revealing how AI overviews are significantly cutting into click-through rates, and the future of search as generative AI reshapes the landscape. Plus, Danny shares exciting updates about SMX Advanced returning live this June in Boston, marking the first in-person event in five years. News from the EDGE: [00:04:29] CPC inflation: How fast are Google Ads costs rising? [00:09:45] Instagram Experiments With Collaborative Stories Feature [00:12:47] ChatGPT vs Perplexity vs Google vs Bing: Which AI search engine generates the best answers? [00:19:30] EDGE of the Web Sponsor: Site Strategics Focus on the News: [00:20:32] Court: Google's illegal ad tech monopoly harmed the open web [00:22:42] Google hit with $6.6 billion lawsuit over search dominance [00:24:20] DOJ unveils plan to end Google's illegal search monopoly [00:28:58] EDGE of the Web Sponsor: WAIKAY from InLinks [00:30:10] Google Search boss: AI Overviews boost click quality [00:33:59] New data: Google AI Overviews are hurting click-through rates [00:38:05] How generative information retrieval is reshaping search Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site Inlinks https://edgeofthewebradio.com/inlinks Follow Us: X: @ErinSparks X: @MordyOberstein X: @TheMann00 X: @EDGEWebRadio

The last few episodes we've talked quite a bit about how as agency owners, we start to lose our subject matter expertise in the thing we built our agency on.We focus on growing the business and being good business owners rather than being the SEO or paid ads experts in the business. It's a weird feeling when your team starts to know more than you.Of course, you could always be like Joy Hawkins from Sterling Sky.For those of you in the SEO space, you probably recognize her name. She's the founder, owner, and local SEO expert at her agency, Sterling Sky and frequently contributes to major SEO pulbications like Search Engine Land, Search Engine Journal, and is even frequently featured in Search Engine Roundtable.We're in awe at how Joy can maintain such an expert-level status on local SEO while maintaining and running her $6m local SEO agency.How do you maintain expertise while delegating and trusting people to be as good as you? Running the business is a fulltime job let alone being an expert in an area that's changing every day.----------------------------------Reach out to Joy on LinkedIn or check out her agency Sterling Sky. We also encourage you to check out their SEO digital conferences and webinars at LocalU. We've attended these ourselves and they are absolutely packed with local SEO information.Also, check out Joy's local SEO subreddit at r/localsearch!----------------------------------Our recommended agency tools:everbrospodcast.com/recommended-tools/----------------------------------⭐⭐⭐⭐⭐As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.----------------------------------Want to connect with us? Reach out to us on the everbrospodcast.com website, subscribe to us on YouTube, or connect with us on socials:YouTube: @agencyuTwitter/X: @theagency_uLinkedIn: linkedin.com/company/agencyuFacebook: facebook.com/theagencyuInstagram: @theagencyuReddit: r/agency & u/JakeHundleyTikTok: @agency.u

Keyword research has been the foundational activity in SEO since, well, forever. Grab a list of search phrases and optimize a page for each was standard when I entered into SEO.But data reveals that "trad" keyword research is not getting us what we or our clients want.There is a new idea on the block - espoused by myself and others. This week I share an article by Dale Bertrand from Search Engine Land - https://searchengineland.com/fix-traditional-keyword-research-search-intent-451880Mentioned in the show⁠https://searchengineland.com/fix-traditional-keyword-research-search-intent-451880https://www.confessionsofanseo.com/podcast/buying-is-hard-season-4-episode-26/Youtube Channel -⁠⁠https://www.youtube.com/@ConfessionsofanSEO⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠https://g.co/kgs/xXDzBNf⁠⁠⁠⁠⁠⁠⁠⁠

In this episode of Content and Conversation, host Ross Hudgens sits down with Barry Schwartz, President of RustyBrick and a leading voice in SEO.Barry shares his insights into the latest Google algorithm updates, the future of search rankings, and how businesses can adapt their SEO strategies in 2025 and beyond. Tune in for expert analysis, actionable advice, and a clear  take on the state of search marketing.Show Notes:00:00 Introduction01:03 What's the best story you have from a webmaster contacting you about their SEO situation?05:44 What's the biggest ever news story you've had on SE Roundtable in terms of visits? Why?07:59 How do SEOs most use your website?14:11 What's your take on the current state of SEO news given the acquisition of Search Engine Land by Semrush?18:37 What's your take on what SEO looks like in five years?29:53 What is your philosophy of how people should treat Google updates?33:08 How do you edit your content today?Show Links:Search Engine Roundtable's most popular article ever: https://www.seroundtable.com/boyfriend-spammed-12909.html21st anniversary post: https://www.seroundtable.com/21-years-old-38395.htmlAIO clickthrough data from Glenn Gabe: https://www.gsqi.com/marketing-blog/how-to-track-aio-performance-gsc-manual-action/Feedly RSS feeder: https://feedly.com/ Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: ross@siegemedia.com #seo | #contentmarketing

Shahin is joined by CEO of VOLTAGE, Corey Morris, to discuss his book, The Digital Marketing Success Plan and the creation of Corey's START framework. This episode covers... How to avoid misalignmentsLarge Language Models (LLM) and SEOHow to build a solid strategy for your tactics to actually workImpostor syndrome and the future of AI About Corey... Corey is author and founder of Digital Marketing Success Plan™ and the President/CEO of VOLTAGE digital agency. He has spent 20 years working in strategic and leadership roles focused on growing national and local client brands with award-winning, ROI-generating digital strategies. His industry leadership, client success, and community-focused work made him recipient of the KCDMA 2019 Marketer of the Year award. In addition to leading VOLTAGE, he has served as an officer on the global trade association board. He also previously led a local initiative in Kansas City founding the KC Search Marketing Conference and prior to that co-hosted a local marketing and tech radio show. He is currently a contributor to Search Engine Journal, Search Engine Land and Forbes, among other publications. He speaks throughout North America on SEO and digital marketing topics including at SMX and Digital Summit events. Corey has created the START Planning process featured in his new Amazon best-seller book, the Digital Marketing Success Plan which you can find at thedmsp.com. Resources mentioned in this episode: Sell with Authority PodcastRand FishkinWil Reynolds _________________

Marc Sirkin, CEO of Third Door Media, discusses the acquisition of his company by Semrush, a leading online visibility management SaaS platform. The deal, finalized on October 16 2024 after a year-long process, involved a 30-person team transitioning to a larger, publicly traded company. Third Door Media, which publishes Search Engine Land and MarTech.org, has evolved from a search-focused to a martech-focused media company. The acquisition aims to leverage Semrush's resources and Third Door Media's established brand to enhance content reach and scale. Marc emphasizes the importance of brand in the media landscape and the challenges of integrating media and software companies. Show NotesConnect With: Marc Sirkin: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Marc Sirkin, CEO of Third Door Media, discusses the acquisition of his company by Semrush, a leading online visibility management SaaS platform. The deal, finalized on October 16 2024 after a year-long process, involved a 30-person team transitioning to a larger, publicly traded company. Third Door Media, which publishes Search Engine Land and MarTech.org, has evolved from a search-focused to a martech-focused media company. The acquisition aims to leverage Semrush's resources and Third Door Media's established brand to enhance content reach and scale. Marc emphasizes the importance of brand in the media landscape and the challenges of integrating media and software companies. Show NotesConnect With: Marc Sirkin: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jack Chambers-Ward and Anu Adegbola, an international PPC consultant and paid media editor at Search Engine Land discuss the significance of SEO and PPC team communication and collaboration. They explore strategies for sharing insights, tools, and data, as well as aligning goals to navigate Google updates and improve overall digital marketing results. Chapters 00:00 Introduction 02:37 Sponsored by AlsoAsked 04:02 Anu Adegbola's Background 04:41 SEO and PPC Collaboration 07:17 The Importance of Fresh Perspectives 16:50 Leveraging Customer Insights 20:23 SEO and PPC Best Practices 31:12 Testing and Adapting Strategies 35:08 The Importance of Flexibility in PPC 35:48 The Power of Brand Consistency 37:19 Navigating Attribution Challenges 38:43 Aligning Marketing Channels 41:28 Building Trust and Communication 43:38 Understanding Marketing Goals 51:41 The Role of PPC in SEO 54:09 The Future of PPC and SEO Collaboration 59:18 Where to Follow Anu 01:04:39 Upcoming Guests and Future Topics Links to follow Anu: Website: https://www.themarketinganu.com/ PPC Live: https://ppc.live/ / https://www.youtube.com/@ppclive LinkedIn: https://www.linkedin.com/in/themarketinganu/ Bluesky: themarketinganu.bsky.social Twitter: https://www.twitter.com/themarketinganu Listen to the PPCChat Roundup Your grandma ever look confused when you tried to explain to her what you do. Just send her one of the PPCChat Roundup episodes instead. https://linktr.ee/ppcchat_roundup

In this episode, we chat with Corey who is an experienced industry speaker, best-selling author, and the owner/leader of VOLTAGE digital marketing agency. His book, The Digital Marketing Success Plan (available on Amazon), details why companies need a documented, objective, and accountable digital marketing plan in today's era of unprecedented change in the digital marketing industry. He provides context for why having a plan is important, real stories, and "how to" content for creating and implementing a plan leveraging his five-step START Planning process. Over the past two decades he has spoken throughout North America at events including Search Marketing Expo (SMX) and Digital Summit (DS), among many others. He also is a VIP Contributor to Search Engine Journal and ongoing contributor to Search Engine Land and Forbes. He has been featured on numerous podcasts and media opportunities as a guest, panelist, and coach. We interviewed him about what digital marketing strategies actually work, how often should you post on social media, should you hire an in-house marketing team, consultant or agency, how AI is changing digital marketing, and much more.  Med Rank Interactive: https://medrankinteractive.com/   Website:  LinkedIn Bio:  #healthcaredigitalmarketingpodcast #brittanyfountain #lamarhull #practicefinancing #practicelending #huntingtonbank #medrankinteractive #doctorpodcast #practicesprodcast #dentalpodcast #financingmarketing 

Mariya Delano is the founder and CEO of Kalyna Marketing, a marketing agency that helps B2B brands earn trust and drive growth with high-end organic growth and content services.  Beyond client work, Mariya is a contributor to Search Engine Land and writes a newsletter titled Attention Deficit Marketing Disorder (ADMD). She's originally from Zhytomyr, Ukraine and currently lives in New York City. Key Moments 06:37 Tried freelancing while awaiting green card processing. 09:53 Lawyer helped create unique, meaningful business name. 13:15 Flexible schedule allows spontaneous New York exploring. 15:18 PTSD deeply affects her daily interactions. 16:57 Knowledge enables informed decision-making and action. Find Mariya Online https://kalynamarketing.com/ https://www.admdnewsletter.com/ https://www.linkedin.com/in/ria-delano/ If you're enjoying Entrepreneur's Enigma, please give us a review on the podcast directory of your choice. We're on all of them and these reviews really help others find the show. GoodPods: https://gmwd.us/goodpods iTunes: https://gmwd.us/itunes Podchaser: https://gmwd.us/podchaser Also, if you're getting value from the show and want to buy me a coffee, go to the show notes to get the link to get me a coffee to keep me awake, while I work on bringing you more great episodes to your ears. →  https://gmwd.us/buy-me-a-coffee Follow Seth Online: Seth | Digital Marketer (@s3th.me) • Instagram: Instagram.com/s3th.me Seth Goldstein | LinkedIn: LinkedIn.com/in/sethmgoldstein Seth On Mastodon: https://socl.bz/@seth Seth's Marketing Junto Newsletter: https://MarketingJunto.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Barry Schwartz, CEO at RustyBrick and Executive Editor at Search Engine Land, discusses the impact and strategies surrounding Google algorithm and core updates. In this episode, Barry shares his perspectives on: impact of Google core updates on organic search strategies, role of user experience in search result rankings, strategies to maintain visibility of featured and rich snippets, importance of E-A-T in content ranking post-update, recovery tactics for significant drops in SEO rankings. Show NotesConnect With: Barry Schwartz: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Literally, if you have to check your legalese, check the site you have on the package, Mattel! Top news of the week in digital marketing and AI. Matt Mullenweg gets trolled by a mock website based on his own website, trying to show departures from WPEngine. There's a core algorithm update happening right now - watch your stats! What is the potential scenario of a Google break up, as it applies to the Google Ad section of their business? AI news and a really cool AI tool on this episode (can you visualize it?), along with a slew of posts from Barry Schwartz from Search Engine Roundtable. Also, make sure you check out the last Interview Series episode with the top brass from Third Door Media, which talks about the recent acquisition of Search Engine Land by Semrush. Great interview with some great insights from these gentlemen! News from the EDGE: [00:02:01] Automattic Confronts Irony with New Protest Site: WPEngineTracker.com [00:06:10] Google Launches November 2024 Core Algorithm Update [00:08:35] EDGE of the Web Title Sponsor: Site Strategics [00:09:52] How a Google Breakup Could Impact the PPC Industry   Captain Obvious [00:15:52] Proofread Your Packaging, Mattel! AI News: [00:19:31] Latest Google AIO Updates May Impact SEO   AI Tools: [00:22:22] Get Visuals From Your Text: napkin.ai [00:23:39] EDGE of the Web Sponsor: InLinks    Barry Blast from Search Engine Roundtable: [00:25:26] Google Ads Allows US Elections Ads Again Starting Nov 11 [00:26:39] HARO / Connectively Platform Closing Down December 9 [00:28:26] Google AI Overviews Testing Anchor Text-Based Hyperlinks Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site Inlinks https://edgeofthewebradio.com/inlinks Follow Us: X: @ErinSparks X: @TheMann00 X: @EDGEWebRadio

News Editor & President of Web Development at Search Engine Land & RustyBrick, Barry Schwartz, discusses the latest and greatest in tech. In this episode, Barry shares his perspectives on: impact of Google's latest update on organic search strategies, emerging trends in search for Organic Growth Marketing executives, best practices for aligning content with current search algorithms, key metrics to track the effectiveness of organic growth strategies, and the growing importance of voice search in the search landscape. Show NotesConnect With: Barry Schwartz: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This is the first for EDGE of the Web, which has the top brass from Search Engine Land! Erin welcomes the impressive panel featuring:  Marc Sirkin, CEO of Third Door Media,  Danny Goodwin, Editorial Director, Search Engine Land & SMX Barry Schwartz, contributor to SEL and owner of Search Engine Roundtable.  They discuss the huge news of Semrush's recent acquisition of Search Engine Land (a Third Door Media property). The discussion highlights the ongoing mission to maintain editorial integrity amidst the transition, and the group shares insights on brand visibility strategies and adaptation to the evolving SEO landscape. The conversation addresses the challenges of maintaining Search Engine Land's core values while benefiting from Semrush's expansive resources. Marc, Danny, and Barry contribute their perspectives, emphasizing the importance of transparency and maintaining a balanced approach to content and advertising. Don't miss the upcoming SMX Next free online event on November 13th and 14th. It will feature a great lineup of discussions on critical SEO and marketing topics.  Key Segments: [00:06:38] The Big News: Semrush Acquisition of SEL [00:10:23] The Challenges | Impressions and Insights [00:13:15] The Main Goal: Editorial Independence & Integrity [00:16:23] What Social Media Said [00:20:58] EDGE of the Web Title Sponsor: Site Strategics [00:22:10] Advertising Concerns in the Future [00:24:25] Semrush: Not Just an SEO Tool [00:27:01] What about the Events? [00:33:18] EDGE of The Web Sponsor: Wix Studio [00:34:32] Benefits of the Integration of Semrush Data [00:37:42] The Future of SEO? [00:43:26] We Love Barry! (had to do it) [00:43:47] SMX Next: Free, Live Event on November 13th and 14th Thanks to Our Sponsors! Site Strategics: http://edgeofthewebradio.com/site Wix: http://edgeofthewebradio.com/wix Follow Our Guests: Marc Sirkin X / Twitter: @msirkin LinkedIn: https://www.linkedin.com/in/marcsirkin/ Danny Goodwin X / Twitter: @MrDannyGoodwin LinkedIn: https://www.linkedin.com/in/dannygoodwin/ Barry Schwartz X / Twitter: @rustybrick LinkedIn: https://www.linkedin.com/in/rustybrick/ YouTube: https://www.youtube.com/@rustybrick Resources: https://searchengineland.com/semrush-acquires-search-engine-land-447555  https://www.seroundtable.com/semrush-acquires-third-door-media-38255.html

Mordy's back with the EDGE after his holiday and throws out hot takes and Captain Obvious moments on the show. We cover the news of the week: AI Overviews that are rolling out in 100+ countries (except for those in the EU, oddly), Google's perspective on Core Web Vitals and ranking, and the communication from Google about content that starkly differs from the rest of the domain - it ain't gonna fair well, folks! Check out our jump into AI News and Tools with this episode—seriously concerning and seriously funny information—the polls of the AI space. Also - last chance to get BrightonSEO US tickets! Go to https://edgeofthewebradio.com/brightonseo to enter into the weekly giveaway!  News from the EDGE: [00:02:15] Last Change for BrightonSEO Tickets [00:06:37] Moryd's Hot Take on the Semrush purchase of Search Engine Land [00:09:30] Google Rolls Out AI Overviews in 100+ Countries [00:13:34] What Does John Mueller Say About Core Web Vitals and Ranking? [00:15:54] EDGE of the Web Sponsor: Site Strategics [00:17:15] Google Also Says: Stay in Your Lane AI News: [00:27:28] Researchers say an AI-powered transcription tool used in hospitals invents things no one ever said [00:31:17] Meta is reportedly working on its own AI-powered search engine, too AI Tools: [00:34:57] AI pricing generator for your product or SaaS. [00:37:29] EDGE of the Web Sponsor: InLinks Barry Blast from Search Engine Roundtable: [00:38:46] Google To Sunset Call Ads; Migrating To Responsive Search Ads [00:40:51] Google Search Console Performance Report Showing Almost No Data Today [00:42:27] Google: AI Is Not Going Away, So Don't Be Left Behind Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site Inlinks https://edgeofthewebradio.com/inlinks Follow Us: X: @ErinSparks X: @MordyOberstein X: @TheMann00 X: @EDGEWebRadio

In this episode, we discuss SEMRush's acquisition of Third Door Media, including Search Engine Land. We explore the pending uproar around Google and Bing using recipes without permission, the removal of key fields from Google Business Profiles, and insights from Martin Splitt on multilingual SEO. Tune in for valuable updates!Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

We're back from Tech SEO Connect! And we brought Mark Williams-Cook to pinch-hit for Mordy while he was on holiday….and last minute, so there's that. We dialed into some things that we missed while we were away. For starters, the Semrush buyout of Search Engine Land is huge news, and we have even bigger news! Marc Sirkin, Danny Goodwin, and Barry Schwartz will be on the show soon to discuss the event. Matt Mullenweg seems to be melting down about First Amendment claims against WP Engine. The WordPress community seems to be up in arms, at least in our “bubble.” Deep dive there! Google's leadership shuffle and what Kevin Indig had to say about it.  AI News and a really cool, we think, AI Tool for this episode. Check it out. Plus, hear about our media partnership with Brighton SEO USA and your chance to snag a ticket to the event in San Diego. Go to https://edgeofthewebradio.com/brightonseo! News from the EDGE: [00:04:19] Mullenweg Criticized for 1st Amendment Claims [00:12:36] Wrong Direction: Google's Leadership Shakeup Long Time Coming [00:23:27] EDGE of the Web Title Sponsor: Site Strategics [00:24:40] Semrush Acquires Search Engine Land AI Blitz: [00:34:08] EDGE of the Web Sponsor: Inlinks [00:34:59] Google's AI Fails At 43% Of Finance Queries, Study Finds  [00:37:34] Penguin Random House Protects Its Books from AI Training Use AI Tools: [00:41:48] Lumona Barry Blast from Search Engine Roundtable: [00:43:32] Expandable Google Knowledge Panels On Desktop Search Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site Inlinks https://edgeofthewebradio.com/inlinks Follow Us: X: @ErinSparks X: @thetafferboy X: @TheMann00 X: @EDGEWebRadio

Your underutilized, underappreciated marketing directors are writing quite the sob stories in their journals every night. Is your law firm worthy of their complaints?  ----- Today, we're picking the heart-shaped lock of every law firm marketing director's innermost desires and disappointments. Gyi and Conrad unpack the age-old issues between marketers and those they serve to (hopefully) broaden understanding for both sides. They outline some of the common mistakes made by each party—lawyers v. marketers—and give tactical advice for collaboration that encourages the bloom of efficiency and profitability. They pick apart the faulty ideology around referrals, search, and marketing budgets that could be stunting your firm's growth and your marketer's potential. Later, which should you pick—Ahrefs or Semrush? The guys answer a listener question on which, if either, of these tools is best, but not without a few caveats.  The News: Search Engine Land Acquired by Semrush – Eh, this probably isn't great for Search Engine Land's readers.  There's got to be some sort of stupid Type-A ego B.S. going on with this whole situation: WP Engine asks court to stop Matt Mullenweg from blocking access to WordPress resources - The Verge.  Allison McKeen, Ryan McKeen, and Brittany Green launched a great new book (and may, or may not, be Mando fans)! – The Way: A Simple Roadmap for Leading a Healthy Law Firm Suggested Episodes: Dear State Bar Regulator - South Carolina Edition Connect: The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review  Lunch Hour Legal Marketing on YouTube  Lunch Hour Legal Marketing on TikTok

Your underutilized, underappreciated marketing directors are writing quite the sob stories in their journals every night. Is your law firm worthy of their complaints?  ----- Today, we're picking the heart-shaped lock of every law firm marketing director's innermost desires and disappointments. Gyi and Conrad unpack the age-old issues between marketers and those they serve to (hopefully) broaden understanding for both sides. They outline some of the common mistakes made by each party—lawyers v. marketers—and give tactical advice for collaboration that encourages the bloom of efficiency and profitability. They pick apart the faulty ideology around referrals, search, and marketing budgets that could be stunting your firm's growth and your marketer's potential. Later, which should you pick—Ahrefs or Semrush? The guys answer a listener question on which, if either, of these tools is best, but not without a few caveats.  The News: Search Engine Land Acquired by Semrush – Eh, this probably isn't great for Search Engine Land's readers.  There's got to be some sort of stupid Type-A ego B.S. going on with this whole situation: WP Engine asks court to stop Matt Mullenweg from blocking access to WordPress resources - The Verge.  Allison McKeen, Ryan McKeen, and Brittany Green launched a great new book (and may, or may not, be Mando fans)! – The Way: A Simple Roadmap for Leading a Healthy Law Firm Suggested Episodes: Dear State Bar Regulator - South Carolina Edition Connect: The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review  Lunch Hour Legal Marketing on YouTube  Lunch Hour Legal Marketing on TikTok

The boys are back with breaking news. Semrush, the online visibility company, purchases Search Engine Land and MarTech (plus all the conferences). Is this the start of acquisition season? Americans' trust in media sinks to an all-time low. Or did it? Actually, there's a big opportunity for content marketers here. TikTok's own research reveals it's hurting kids. What are we going to do about it? And author James Patterson launches a new channel on, of all places, Substack. Winners and losers include Nick Chubb, Apple's killing of social apps and content creator deaths. Rants and raves include Steven Pressfield and an AI article. This week's links: Semrush Acquires Third Door Media Americans' Trust at All-Time Low TikTok's Horrible New Research James Patterson Launches Substack Nick Chubb Tells All Did Apple Kill Social Apps? Content Creator Falls to Death AI Is Going to Kill Advertising ----- This week's sponsor: With smaller budgets and sky-high expectations — growth is feeling pretty painful right now. But HubSpot just announced more than 200 major product updates to make impossible growth feel impossibly easy. Like Breeze — a suite of new AI-powered tools that help you say goodbye to busywork and hello to better work. Breeze Intelligence — to give you the richest, most comprehensive picture of your prospects and customers. And reimagined Marketing and Content Hubs — to attract and convert more leads, and send your revenue soaring.  - Hubspot.com/ ------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Experience Advisors.    

For the original iTunes version, click here. Yep, another week, more Google search ranking volatility to report on...

Send us a textApple Expands Business Connect Beyond Brick-and-Mortar: It was announced that Apple Business Connect will now include a broader range of businesses, such as e-commerce, work-from-home, and service-area businesses. Businesses will still undergo the Apple verification process but will benefit from a consistent brand presence across apps like Mail, Apple Pay and ultimately Messages. While non-brick-and-mortar businesses won't appear on Apple Maps, their verified logos will be visible in key Apple services like Siri and Spotlights, enhancing brand trust within the Apple ecosystem. This move strengthens Apple's position as a trusted platform for businesses and customers alike, despite some limitations for smaller agencies and vendors.BrightLocal Study: Which Directories Matter? A recent study by Bright Local revealed that while platforms like Yelp maintain a significant presence in Google search results, the majority of high-ranking directories are vertical-specific, varying by industry. Key directories such as ZocDoc for healthcare and TripAdvisor for hospitality were identified as essential for consumer engagement. The study emphasized the importance for businesses to focus on directories that are relevant to their specific verticals, rather than relying on broader platforms.SEMrush Acquires Search Engine Land & Third Door Media: The acquisition of Third Door Media, parent company of Search Engine Land and Martech World, by SEMrush was announced this week. The move has sparked concerns about the potential loss of independent industry voices, with fears that SEMrush may shift focus toward promotional content. However, some view the acquisition as a strategic decision, allowing SEMrush to capitalize on the domain authority of these platforms. It is expected that the move will enhance SEMrush's reach, particularly among beginner and intermediate SEO users, while maintaining a balance between transactional and informational content. The Near Memo is a weekly conversation about Search, Social, and Commerce: What happened, why it matters, and the implications for local businesses and national brands.Ep 179Subscribe to our 3x per week newsletter at https://www.nearmedia.co/subscribe/

Welcome back to another episode of the Niche Pursuits News Podcast.  This week Jared and guest host Morgan Overhold discuss the latest news as it relates to SEO, small publishers, and Google. They also share their side hustles and talk about a few weird niche sites. They talk about the repercussions of Semrush buying Search Engine Land  They discuss a tweet about that acquisition They share a video about the quality of Google Search They talk about AI Overviews and HCU-hit sites They share a weird niche site about rollercoasters They talk about the cult following at Wait But Why Ready to join a niche publishing mastermind, and hear from industry experts each week?  Join the Niche Pursuits Community here: https://community.nichepursuits.com Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links?  Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative

Feeling the impact of Google's latest algorithm updates? You're not alone. In this episode, I break down the steps you can take to recover your site's traffic after being hit by the dreaded updates—especially the "Helpful Content" update. What You'll Learn: How to identify if your site was affected by Google's most recent algorithm update and the tools you can use to check Key steps to take, like removing outdated content and improving technical SEO The importance of image optimization and how to switch to WebP format for faster load times Top resources to stay ahead of future Google updates Resources Mentioned: Ahrefs Site Explorer - https://ahrefs.com/site-explorer WP Rocket - https://wp-rocket.me/ ShortPixel Plugin - https://shortpixel.com/ PageSpeed Insights - https://pagespeed.web.dev/ SEO sites to stay updated: Search Engine Roundtable (https://www.seroundtable.com/), Search Engine Land (https://searchengineland.com/), and Search Engine Journal (https://www.searchenginejournal.com/) =-=-=-= BONUS RESOURCES + FREE DOWNLOADS If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills: ⁠⁠⁠⁠⁠⁠⁠⁠⁠The Ultimate Blogging Toolkit⁠⁠⁠⁠⁠⁠⁠⁠⁠ (⁠⁠⁠⁠⁠⁠⁠⁠⁠https://ebooks.99signals.com/blogging-toolkit⁠⁠⁠⁠⁠⁠⁠⁠⁠) - This eBook features 75+ marketing tools to help you blog better and boost your traffic! ⁠⁠⁠⁠⁠⁠⁠⁠⁠The Essential Guide to Link Building with Infographics⁠⁠⁠⁠⁠⁠⁠⁠⁠ (https://resources.99signals.com/infographic-backlinks-pdf) -  This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO. ⁠⁠⁠⁠⁠⁠⁠⁠⁠Top-rated articles at 99signals⁠⁠⁠⁠⁠⁠⁠⁠⁠ (⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.99signals.com/best/⁠⁠⁠⁠⁠⁠⁠⁠⁠) -  This page contains a list of all the top-rated articles on my blog. It's a great place to get started if you're visiting 99signals for the first time. -=-=-=-=- Visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.99signals.com⁠⁠⁠⁠⁠⁠⁠⁠⁠ for more insights on SEO, blogging, and marketing.

Jason Barnard (The Brand SERP Guy) is an entrepreneur and CEO of Kalicube. Jason specialises in Online Brand Management and his superhero skill is his ability to influence and reshape Google's focus on an individual or a company. This isn't just optimization; it's a strategic manipulation of digital perceptions. He's been working on Google since the year it was incorporated, and he has been successfully manipulating Google from day one. Literally. How many people do you personally know who can say that! Jason has founded multiple companies, including Kalicube in France in 2015, WTPL Music in France in 1991, and UpToTen in Mauritius in 2000. Jason was also CEO of UpToTen from 2000 to 2011 and was CEO of WTPL Music from 1991 to 1999. Jason's first book, “The Fundamentals of Brand SERPs for Business”, was published in January 2022. Jason regularly contributes articles to leading digital marketing publications such as Search Engine Journal and Search Engine Land. Jason writes for businesses in the digital marketing industry, including Wordlift, SE Ranking, SEMrush, Search Engine Watch, Searchmetrics, and Trustpilot. Key Moments [06:20] Profitable company sold, now focusing on Kalicube. [08:50] CEO running business, delegate to leadership team. [10:41] Initiate personal brand, shift focus to corporation. [14:00] Future-proof platforms function the same universally. [18:29] Find Jason Barnard online for different interactions. Find Jason Online Personal name link to: https://jasonbarnard.com The Brand SERP Guy link to: https://thebrandserpguy.com Professional link to: https://kalicube.com/about/jason-barnard/ -------BOOK https://www.brandserpsforbusiness.com/ ------- SOCIAL PERSONAL https://twitter.com/jasonmbarnard https://www.linkedin.com/in/jasonmbarnard/ https://www.facebook.com/jasonmartinbarnard/ https://www.youtube.com/@jasonmbarnard --------PODCAST https://brandedsearchandbeyond.com/ If you're enjoying Entrepreneur's Enigma, please give us a review on the podcast directory of your choice. We're on all of them and these reviews really help others find the show. GoodPods: https://gmwd.us/goodpods iTunes: https://gmwd.us/itunes Podchaser: https://gmwd.us/podchaser Also, if you're getting value from the show and want to buy me a coffee, go to the show notes to get the link to get me a coffee to keep me awake, while I work on bringing you more great episodes to your ears. →  https://gmwd.us/buy-me-a-coffee Follow Seth Online: Seth | Digital Marketer (@s3th.me) • Instagram: Instagram.com/s3th.me Seth Goldstein | LinkedIn: LinkedIn.com/in/sethmgoldstein Seth On Mastodon: https://s3th.me/@pch Seth's Marketing Junto Newsletter: https://MarketingJunto.com Learn more about your ad choices. Visit megaphone.fm/adchoices

This Week's Episode is Jim Yu, Founder and Chairman of BridgeEdge. Jim is the founder and exec chair of BrightEdge. As CEO of BrightEdge, Jim helped create a whole new category in digital marketing software and built BrightEdge into the enterprise market leader with $100M+ in revenue, profitable, and 500 employees. It is used by 57% of Fortune 100 companies and nine out of the top ten international digital agencies. BrightEdge is backed by Altos Ventures, Battery Ventures, Intel, and Insight Partners.As the global leader in enterprise organic search, content, and digital automation, it empowers marketers to transform online content into business results, such as traffic, conversions, and revenue. It is powered by a sophisticated deep-learning engine and contains the industry's most extensive data set. Its all-in-one platform provides vital market insights and business intelligence based on secure, compliant, and robust sets of first-party, real-time, and historical data.Jim is a founder, digital marketing expert, and speaks at conferences such as Share, Dreamforce, Adobe Summit, as well as Search Engine Expo and Search Engine Strategies worldwide. In addition, Jim is an industry pundit with featured columns in Entrepreneur, Fortune, ClickZ, Search Engine Land and Huffington Post. Jim is widely recognized as the driving force behind enterprise content performance marketing technology, having built the largest and most widely adopted platform which is in use by over 20,000 digital marketing professionals across 8,400 brands around the globe.Jim holds an MBA from Stanford University, a Master's of Engineering from the University of Virginia, and a Bachelor's of Science in Computer Science from the University of South Dakota. --- Support this podcast: https://podcasters.spotify.com/pod/show/uncharted1/support

One thing we enjoy covering on this podcast is up and coming tactics and terminology you need to know as a healthcare marketer. Though you may or may not choose to prioritize new tactics, knowing about them and not being surprised during a hallway conversation is key.   Today, we will cover the basics around SEO for generative AI platforms, specifically discussing:   What is SEO for AI Essentially, how do you get your organization to show up in AI results, alongside relevant studies and data?   2. Acronyms you need to know ○        LLMO - Large Language Model Optimization ○        GEO - Generative Engine Optimization ○        GAIO - Generative AI Optimization ○        AIO - AI Optimization   3. What is LLM, why do you need to know about it, and how does it work? When it comes to training AI models, there are mathematical models that help understand natural language, LLMs. Understanding even a little about how these LLMs train for relevance can help you optimize for AI.   4. Four cornerstones to thinking about SEO for AI ○        Be robust in your research and keyword identification to understand what real people are asking ○        Get official - include citations, relevant sources, and statistics ○        Make sure you're technically sound; put keywords in your schema and code to make sure AI platforms can understand what your website is about ○        Traditional marketing and PR helps build your authority and trust - continue these efforts!   As promised, here are the resources we mentioned on the podcast: ●        Princeton University study on Generative Engine Optimization: https://arxiv.org/pdf/2311.09735 ●        Search Engine Land's breakdown of SEO for AI (and explanation of how LLMs work): LLM optimization: Can you influence generative AI outputs? https://searchengineland.com/large-language-model-optimization-generative-ai-outputs-433148   Connect with Jenny: https://www.linkedin.com/in/jennybristow/

Are you curious about Google's latest moves in SEO and AI? This week on EDGE of the Web, host Erin Sparks and show producer Jacob Mann explore articles that reveal Google's strategies and advancements in these ever-evolving fields.  Google's helpful content system might be changing a bit. The recent update folds helpfulness signals into their core ranking algorithm, making them page-level considerations. This means content on individual pages will be judged for its value to users, with some influence still coming from overall site authority.  The takeaway? Focus on showcasing your expertise and building trust with transparency! Erin and Jacob also discuss Search Engine Land's 2024 Search Advertising Benchmarks report, which reveals rising costs and declining conversion rates.  The average cost-per-click (CPC) increased by 10% across most industries, with some sectors experiencing even steeper hikes.  Conversion rates also dipped slightly, falling to 6.96% on average.  Another topic discussed is outlining the struggle with unwanted content appearing in Google's AI overviews. This GSQI blog post offers a solution! While completely opting out isn't possible, the article explores using "preview controls" like nosnippet and max-snippet. These tools allow you to limit or remove specific content from being displayed in the AI Overviews, ensuring your audience sees the information you want them to. Stay ahead of the curve by tuning in to this week's EDGE news podcast, packed with trending topics and insights on the future of AI. News from the EDGE: [00:03:39] Google's Helpfulness Signals Could Be Updating Again: Why It Will Fall Short [00:11:44] Rising Search Ad Costs and Dropping Conversion Rates [00:16:04] EDGE of the Web Sponsor: Site Strategics [00:19:44] Managing Google's AI Overviews: Using 'Preview Controls' to Remove Content and Links [00:24:05] Andrew Optimsey's Plugin: Optimisey Search [00:26:10] EDGE of the Web Sponsor: SERanking AI Blitz: [00:27:25] ChatGPT to Mine Reddit for Content in Partnership with OpenAI [00:29:50] Google Ads Limits Use of Brand Names and Logos in AI Image Generation [00:32:20] OpenAI Dissolves AI Safety Team, Raising Concerns About Superintelligence [00:34:07] EDGE of the Web Sponsor: Inlinks Barry Blast from Search Engine Roundtable: [00:35:05] Decoding Google's Ranking Systems: Insights from Communication Engineers [00:36:03] Google Search Update: Notes and Comments Now Included in Results  [00:38:32] How to Remove Your Content from Google's AI Overviews Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site     SERanking: https://edgeofthewebradio.com/seranking Inlinks https://edgeofthewebradio.com/inlinks Follow Us: Twitter: @ErinSparks Twitter: @MordyOberstein Twitter: @TheMann00 Twitter: @EDGEWebRadio Resources Google's Helpfulness Signals Could Be Updating Again: Why It Will Fall Short Rising Search Ad Costs and Dropping Conversion Rates Managing Google's AI Overviews: Using 'Preview Controls' to Remove Content and Links ChatGPT to Mine Reddit for Content in Partnership with OpenAI Google Ads Limits Use of Brand Names and Logos in AI Image Generation OpenAI Dissolves AI Safety Team, Raising Concerns About Superintelligence Eleven Labs: A Powerful Platform for AI-Powered Voice Generation GeoSpy: Unveiling the Secrets of Location-Based Intelligence Can AI Help You Talk Better? Exploring the Capabilities of Chatter Decoding Google's Ranking Systems: Insights from Communication Engineers Google Search Update: Notes and Comments Now Included in Results How to Remove Your Content from Google's AI Overviews #StandwithUkraine edgeofthewebradio.com/ukraine

“ If your website isn't helping people, then you're just selling something… and Google might not like that” Today we're talking to Chris Long, the VP of Marketing at Go Fish Digital, a full-service digital marketing agency that works with mid-market to Fortune 500 companies.  Chris is an SEO expert, a thought leader in this space and he's helping us dive further into this world of understanding how we can better utilize tools and content to drive organic traffic to our website. We continue to emphasize marketing is a multi-layered approach and SEO is a critical part of that strategy. From creating educational content, service-specific and localized landing pages, to optimizing all components of your Google My Business Profile, we are hitting key areas that all small businesses should be implementing.  Check out Chris's LinkedIn for resources and SEO tips and content each week and sign up Newsletters like The Splash, Search Engine Round Table and Search Engine Land for aggregated, updated SEO content and strategies. Sign up for the Newsletter: https://gofishdigital.com/newsletter/Follow Chris on LinkedIN:  https://www.linkedin.com/in/chris-long-marketing/Twitter: @gofishchris

Is the future of research and content creation a chatbot? With all of the commotion that ChatGPT has created, several industries, including the marketing industry, are evolving to utilize some of the things that make generative AI technologies so interesting and captivating, to make them useful for research and creation of meaningful content. Today we're going to talk about what a vertically-trained chatbot that has been fed 25,000+ industry-focused articles can do, and the potential for the future. To help me discuss this topic, I'd like to welcome Marc Sirkin, EVP Product and Technology, Third Door Media, who you might also know as the publisher of MarTech —which I write for frequently—as well as, Search Engine Land, and SMX. Resources Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/ For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com Headed to MAICON 24 - the premier marketing and AI conference? Use our discount code AGILE150 for $150 off your registration code. Register here: http://tinyurl.com/5jpwhycv Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

This time, the guys unpack Google's latest headlines, caution lawyers against some highly questionable speakers at legal conferences, and share the latest books to add to your reading list. ____________________________ Today's big thing—The News: Google's latest core updates are really trying to crack down on spam and garbage content. Will it work? Gyi and Conrad talk through what it all means for you. Check out: Google's Search Status Dashboard for Ranking and Google Is Finally Trying to Kill AI Clickbait. Disgusting, but predictable––Google's February LSA update was super gross: Google tests Branded Local Service Ads with opt-out option. Gyi explains how Google is trying to reduce spam in some areas through quality rater guidelines, but they don't seem to care about it when it comes to ads: Search Quality Rater Guidelines: An Overview. Conrad rants against Google's Pay Per Click (PPC) tactics, so to wrap your head around PPC marketing in general, try LHLM 101: Advertisement Buying Alphabet Soup and Search Engine Land's What is PPC – Pay-Per-Click marketing? Later, there are a fair amount of conference sessions these days in which the speakers are paying big money to pitch their message/product to attendees. What do we think of this practice? Gyi and Conrad both have their own take, but the bottom line is: there's a lousy content issue at conferences, and the guys share IRL examples of session claptrap you should avoid.  Finally, what have the guys been reading lately? For Conrad, Shoe Dog by Phil Knight, tells the story of the messy process of building a successful business. And Gyi has been reading all of Tiago Forte's books, including Building a Second Brain and The PARA Method for organizing your digital life.  Mentioned in this Episode: LHLM Office Hours are coming March 15th! Register or View Here The Game Changing Attorney Podcast: The Brutally Honest Guide to Public Speaking Leave Us an Apple Review  Lunch Hour Legal Marketing on YouTube  Lunch Hour Legal Marketing on TikTok

Welcome back to another episode of the Niche Pursuits News podcast, where Spencer and Jared break down recent events in the SEO, publishing, and niche site space.  It's been a very busy week and there's a lot going on, so sit back, get comfortable, and get ready for a packed episode! They get things started with a report from Glen Allsopp, which takes a closer look at who's ranking for affiliate queries at the moment.  He goes into great detail in his article on Detailed, for which he handpicked product review terms to look at. Who's dominating organic search for these very valuable affiliate keywords?   But it's not as straightforward as that!  Jared reveals a twist to the plot that's affecting search results, rendering the results from the dominant ranking website full of spam.  But what is the definition of spam, exactly? And when a spokesperson for that website denied that the results were poor quality and offered an example of quality search results, what happened? Is this an overcorrection by Google? Are they aware of what's happening? Check out the episode to find out all the drama! Moving along, Spencer and Jared discuss an article that seems to have gone viral about how Google is killing independent sites.  The article was published on the website Housefresh, which reviews air purifiers and was hit hard by the HCU, and looks at how large publishers are ranking for affiliate keywords with less in-depth content and without actually putting in the work to review the items. If this trend is glaringly obvious and offers a poor experience for users, why isn't Google doing anything about it? How did Danny Sullivan respond?  Is there a silver lining on the horizon? Jared and Spencer have a lot of thoughts on this, so check out the episode to hear more. Moving along, but closely related, they talk about how Housefresh's article about Google killing independent sites is, ironically, being outranked by everyone, from Search Engine Land, Twitter, and Reddit, for its own article! Hear what they have to say about it! And along the same lines, they share a tweet from Glen Allsopp with the same problem: not ranking for his own article. In short, the smaller guys are getting beat by the bigger guys, for no good reason. For their last story, Spencer and Jared talk about the big deal that went down between Google and Reddit. Google has agreed to pay Reddit $60 million a year to train its AI models.  Why is this an important moment for Reddit? By how much would this increase their revenue? But what makes this situation so incredibly ironic? Jared gives a great breakdown of recent events. When it's time to talk about their Shiny Object Shenanigans, Spencer goes first and reveals he's launching a premium Niche Pursuits community.  His goal is to create a community where users can connect with each other, discuss what's happening in the industry, and learn from and bounce ideas off one another. The group will include weekly expert calls, mastermind groups, group challenges with monetary prizes, among other elements. It will open to the public on March 4th, so check it out! Jared talks about his Weekend Growth newsletter side hustle, which is now1 year old. He set an initial goal of getting 1000 subscribers in the first 3 months, and 1 year in he has 4600+ subscribers.  He's earned slightly less than $40k during that period, from newsletter ads, affiliate earnings, and the services he offers. He offers some great motivational advice for listeners and talks about what has worked for him when building up this side hustle. Spencer then shares his weird niche site, Let Me Google That, and shares a funny story about how he found the site. He gives a demo of how the site works and recommends sharing the link when someone asks a “silly” question. Not only does the site sell merch, but Ahrefs says they're getting 111k organic visitors per month while SimilarWeb calculates a million per month. How much might they be earning per month? When it's Jared's turn, he shares Throx, the cure for the missing sock. What started out as a pitch on Shark Tank many years ago has actually grown to become a popular brand with tweens and teens making $1 million a year.  That being said, his SEO could be improved and his website is kind of sparse. Are his products expensive? Is this a gag-gift type of product? Hear what Jared has to say. And that brings us to the end of another great episode of the Niche Pursuits News podcast. As always, we hope you're feeling informed and inspired by today's jam-packed episode, and we'll see you next week for more! Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative