Podcasts about search engine land

Corey is an author and founder of Digital Marketing Success Plan™ and the President/CEO of VOLTAGE digital agency. He has spent 20 years working in strategic and leadership roles focused on growing national and local client brands with award-winning, ROI-generating digital strategies. His industry leadership, client success, and community-focused work made him the recipient of the KCDMA 2019 Marketer of the Year award.In addition to leading VOLTAGE, he has served as an officer on the global trade association board. He also previously led a local initiative in Kansas City, founding the KC Search Marketing Conference, and prior to that, co-hosted a local marketing and tech radio show.He is currently a contributor to Search Engine Journal, Search Engine Land, and Forbes, among other publications. He speaks throughout North America on SEO and digital marketing topics, including at SMX and Digital Summit events.Corey has created the START Planning process featured in his new Amazon best-seller book, the Digital Marketing Success Plan, which you can find at thedmsp.com.Connect with Corey here: https://www.linkedin.com/in/coreymorris/https://www.facebook.com/digital.coreymorrisDon't forget to register for my FREE LinkedIn 101 workshop on June 9th from 12-1:30 pm EST here: https://networkacademy.kartra.com/page/LinkedIn101

This week, Erin Sparks and Jacob Mann are joined by Danny Goodwin, editorial director at Search Engine Land, for a special “News from the News” edition. They dive into the sharp rise of Google Ad costs and the troubling effects of CPC inflation, Instagram's experimental new collaborative Storylines feature, and an in-depth study comparing AI search engines like ChatGPT, Perplexity, Bing, and Google. The conversation shifts to major legal blows hitting Google's ad tech monopoly, new research revealing how AI overviews are significantly cutting into click-through rates, and the future of search as generative AI reshapes the landscape. Plus, Danny shares exciting updates about SMX Advanced returning live this June in Boston, marking the first in-person event in five years. News from the EDGE: [00:04:29] CPC inflation: How fast are Google Ads costs rising? [00:09:45] Instagram Experiments With Collaborative Stories Feature [00:12:47] ChatGPT vs Perplexity vs Google vs Bing: Which AI search engine generates the best answers? [00:19:30] EDGE of the Web Sponsor: Site Strategics Focus on the News: [00:20:32] Court: Google's illegal ad tech monopoly harmed the open web [00:22:42] Google hit with $6.6 billion lawsuit over search dominance [00:24:20] DOJ unveils plan to end Google's illegal search monopoly [00:28:58] EDGE of the Web Sponsor: WAIKAY from InLinks [00:30:10] Google Search boss: AI Overviews boost click quality [00:33:59] New data: Google AI Overviews are hurting click-through rates [00:38:05] How generative information retrieval is reshaping search Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site Inlinks https://edgeofthewebradio.com/inlinks Follow Us: X: @ErinSparks X: @MordyOberstein X: @TheMann00 X: @EDGEWebRadio

The last few episodes we've talked quite a bit about how as agency owners, we start to lose our subject matter expertise in the thing we built our agency on.We focus on growing the business and being good business owners rather than being the SEO or paid ads experts in the business. It's a weird feeling when your team starts to know more than you.Of course, you could always be like Joy Hawkins from Sterling Sky.For those of you in the SEO space, you probably recognize her name. She's the founder, owner, and local SEO expert at her agency, Sterling Sky and frequently contributes to major SEO pulbications like Search Engine Land, Search Engine Journal, and is even frequently featured in Search Engine Roundtable.We're in awe at how Joy can maintain such an expert-level status on local SEO while maintaining and running her $6m local SEO agency.How do you maintain expertise while delegating and trusting people to be as good as you? Running the business is a fulltime job let alone being an expert in an area that's changing every day.----------------------------------Reach out to Joy on LinkedIn or check out her agency Sterling Sky. We also encourage you to check out their SEO digital conferences and webinars at LocalU. We've attended these ourselves and they are absolutely packed with local SEO information.Also, check out Joy's local SEO subreddit at r/localsearch!----------------------------------Our recommended agency tools:everbrospodcast.com/recommended-tools/----------------------------------⭐⭐⭐⭐⭐As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.----------------------------------Want to connect with us? Reach out to us on the everbrospodcast.com website, subscribe to us on YouTube, or connect with us on socials:YouTube: @agencyuTwitter/X: @theagency_uLinkedIn: linkedin.com/company/agencyuFacebook: facebook.com/theagencyuInstagram: @theagencyuReddit: r/agency & u/JakeHundleyTikTok: @agency.u

Keyword research has been the foundational activity in SEO since, well, forever. Grab a list of search phrases and optimize a page for each was standard when I entered into SEO.But data reveals that "trad" keyword research is not getting us what we or our clients want.There is a new idea on the block - espoused by myself and others. This week I share an article by Dale Bertrand from Search Engine Land - https://searchengineland.com/fix-traditional-keyword-research-search-intent-451880Mentioned in the show⁠https://searchengineland.com/fix-traditional-keyword-research-search-intent-451880https://www.confessionsofanseo.com/podcast/buying-is-hard-season-4-episode-26/Youtube Channel -⁠⁠https://www.youtube.com/@ConfessionsofanSEO⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠https://g.co/kgs/xXDzBNf⁠⁠⁠⁠⁠⁠⁠⁠

In this episode of Content and Conversation, host Ross Hudgens sits down with Barry Schwartz, President of RustyBrick and a leading voice in SEO.Barry shares his insights into the latest Google algorithm updates, the future of search rankings, and how businesses can adapt their SEO strategies in 2025 and beyond. Tune in for expert analysis, actionable advice, and a clear  take on the state of search marketing.Show Notes:00:00 Introduction01:03 What's the best story you have from a webmaster contacting you about their SEO situation?05:44 What's the biggest ever news story you've had on SE Roundtable in terms of visits? Why?07:59 How do SEOs most use your website?14:11 What's your take on the current state of SEO news given the acquisition of Search Engine Land by Semrush?18:37 What's your take on what SEO looks like in five years?29:53 What is your philosophy of how people should treat Google updates?33:08 How do you edit your content today?Show Links:Search Engine Roundtable's most popular article ever: https://www.seroundtable.com/boyfriend-spammed-12909.html21st anniversary post: https://www.seroundtable.com/21-years-old-38395.htmlAIO clickthrough data from Glenn Gabe: https://www.gsqi.com/marketing-blog/how-to-track-aio-performance-gsc-manual-action/Feedly RSS feeder: https://feedly.com/ Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: ross@siegemedia.com #seo | #contentmarketing

Shahin is joined by CEO of VOLTAGE, Corey Morris, to discuss his book, The Digital Marketing Success Plan and the creation of Corey's START framework. This episode covers... How to avoid misalignmentsLarge Language Models (LLM) and SEOHow to build a solid strategy for your tactics to actually workImpostor syndrome and the future of AI About Corey... Corey is author and founder of Digital Marketing Success Plan™ and the President/CEO of VOLTAGE digital agency. He has spent 20 years working in strategic and leadership roles focused on growing national and local client brands with award-winning, ROI-generating digital strategies. His industry leadership, client success, and community-focused work made him recipient of the KCDMA 2019 Marketer of the Year award. In addition to leading VOLTAGE, he has served as an officer on the global trade association board. He also previously led a local initiative in Kansas City founding the KC Search Marketing Conference and prior to that co-hosted a local marketing and tech radio show. He is currently a contributor to Search Engine Journal, Search Engine Land and Forbes, among other publications. He speaks throughout North America on SEO and digital marketing topics including at SMX and Digital Summit events. Corey has created the START Planning process featured in his new Amazon best-seller book, the Digital Marketing Success Plan which you can find at thedmsp.com. Resources mentioned in this episode: Sell with Authority PodcastRand FishkinWil Reynolds _________________

Marc Sirkin, CEO of Third Door Media, discusses the acquisition of his company by Semrush, a leading online visibility management SaaS platform. The deal, finalized on October 16 2024 after a year-long process, involved a 30-person team transitioning to a larger, publicly traded company. Third Door Media, which publishes Search Engine Land and MarTech.org, has evolved from a search-focused to a martech-focused media company. The acquisition aims to leverage Semrush's resources and Third Door Media's established brand to enhance content reach and scale. Marc emphasizes the importance of brand in the media landscape and the challenges of integrating media and software companies. Show NotesConnect With: Marc Sirkin: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Marc Sirkin, CEO of Third Door Media, discusses the acquisition of his company by Semrush, a leading online visibility management SaaS platform. The deal, finalized on October 16 2024 after a year-long process, involved a 30-person team transitioning to a larger, publicly traded company. Third Door Media, which publishes Search Engine Land and MarTech.org, has evolved from a search-focused to a martech-focused media company. The acquisition aims to leverage Semrush's resources and Third Door Media's established brand to enhance content reach and scale. Marc emphasizes the importance of brand in the media landscape and the challenges of integrating media and software companies. Show NotesConnect With: Marc Sirkin: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jack Chambers-Ward and Anu Adegbola, an international PPC consultant and paid media editor at Search Engine Land discuss the significance of SEO and PPC team communication and collaboration. They explore strategies for sharing insights, tools, and data, as well as aligning goals to navigate Google updates and improve overall digital marketing results. Chapters 00:00 Introduction 02:37 Sponsored by AlsoAsked 04:02 Anu Adegbola's Background 04:41 SEO and PPC Collaboration 07:17 The Importance of Fresh Perspectives 16:50 Leveraging Customer Insights 20:23 SEO and PPC Best Practices 31:12 Testing and Adapting Strategies 35:08 The Importance of Flexibility in PPC 35:48 The Power of Brand Consistency 37:19 Navigating Attribution Challenges 38:43 Aligning Marketing Channels 41:28 Building Trust and Communication 43:38 Understanding Marketing Goals 51:41 The Role of PPC in SEO 54:09 The Future of PPC and SEO Collaboration 59:18 Where to Follow Anu 01:04:39 Upcoming Guests and Future Topics Links to follow Anu: Website: https://www.themarketinganu.com/ PPC Live: https://ppc.live/ / https://www.youtube.com/@ppclive LinkedIn: https://www.linkedin.com/in/themarketinganu/ Bluesky: themarketinganu.bsky.social Twitter: https://www.twitter.com/themarketinganu Listen to the PPCChat Roundup Your grandma ever look confused when you tried to explain to her what you do. Just send her one of the PPCChat Roundup episodes instead. https://linktr.ee/ppcchat_roundup

In this episode, we chat with Corey who is an experienced industry speaker, best-selling author, and the owner/leader of VOLTAGE digital marketing agency. His book, The Digital Marketing Success Plan (available on Amazon), details why companies need a documented, objective, and accountable digital marketing plan in today's era of unprecedented change in the digital marketing industry. He provides context for why having a plan is important, real stories, and "how to" content for creating and implementing a plan leveraging his five-step START Planning process. Over the past two decades he has spoken throughout North America at events including Search Marketing Expo (SMX) and Digital Summit (DS), among many others. He also is a VIP Contributor to Search Engine Journal and ongoing contributor to Search Engine Land and Forbes. He has been featured on numerous podcasts and media opportunities as a guest, panelist, and coach. We interviewed him about what digital marketing strategies actually work, how often should you post on social media, should you hire an in-house marketing team, consultant or agency, how AI is changing digital marketing, and much more.  Med Rank Interactive: https://medrankinteractive.com/   Website:  LinkedIn Bio:  #healthcaredigitalmarketingpodcast #brittanyfountain #lamarhull #practicefinancing #practicelending #huntingtonbank #medrankinteractive #doctorpodcast #practicesprodcast #dentalpodcast #financingmarketing 

Mariya Delano is the founder and CEO of Kalyna Marketing, a marketing agency that helps B2B brands earn trust and drive growth with high-end organic growth and content services.  Beyond client work, Mariya is a contributor to Search Engine Land and writes a newsletter titled Attention Deficit Marketing Disorder (ADMD). She's originally from Zhytomyr, Ukraine and currently lives in New York City. Key Moments 06:37 Tried freelancing while awaiting green card processing. 09:53 Lawyer helped create unique, meaningful business name. 13:15 Flexible schedule allows spontaneous New York exploring. 15:18 PTSD deeply affects her daily interactions. 16:57 Knowledge enables informed decision-making and action. Find Mariya Online https://kalynamarketing.com/ https://www.admdnewsletter.com/ https://www.linkedin.com/in/ria-delano/ If you're enjoying Entrepreneur's Enigma, please give us a review on the podcast directory of your choice. We're on all of them and these reviews really help others find the show. GoodPods: https://gmwd.us/goodpods iTunes: https://gmwd.us/itunes Podchaser: https://gmwd.us/podchaser Also, if you're getting value from the show and want to buy me a coffee, go to the show notes to get the link to get me a coffee to keep me awake, while I work on bringing you more great episodes to your ears. →  https://gmwd.us/buy-me-a-coffee Follow Seth Online: Seth | Digital Marketer (@s3th.me) • Instagram: Instagram.com/s3th.me Seth Goldstein | LinkedIn: LinkedIn.com/in/sethmgoldstein Seth On Mastodon: https://socl.bz/@seth Seth's Marketing Junto Newsletter: https://MarketingJunto.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Barry Schwartz, CEO at RustyBrick and Executive Editor at Search Engine Land, discusses the impact and strategies surrounding Google algorithm and core updates. In this episode, Barry shares his perspectives on: impact of Google core updates on organic search strategies, role of user experience in search result rankings, strategies to maintain visibility of featured and rich snippets, importance of E-A-T in content ranking post-update, recovery tactics for significant drops in SEO rankings. Show NotesConnect With: Barry Schwartz: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Literally, if you have to check your legalese, check the site you have on the package, Mattel! Top news of the week in digital marketing and AI. Matt Mullenweg gets trolled by a mock website based on his own website, trying to show departures from WPEngine. There's a core algorithm update happening right now - watch your stats! What is the potential scenario of a Google break up, as it applies to the Google Ad section of their business? AI news and a really cool AI tool on this episode (can you visualize it?), along with a slew of posts from Barry Schwartz from Search Engine Roundtable. Also, make sure you check out the last Interview Series episode with the top brass from Third Door Media, which talks about the recent acquisition of Search Engine Land by Semrush. Great interview with some great insights from these gentlemen! News from the EDGE: [00:02:01] Automattic Confronts Irony with New Protest Site: WPEngineTracker.com [00:06:10] Google Launches November 2024 Core Algorithm Update [00:08:35] EDGE of the Web Title Sponsor: Site Strategics [00:09:52] How a Google Breakup Could Impact the PPC Industry   Captain Obvious [00:15:52] Proofread Your Packaging, Mattel! AI News: [00:19:31] Latest Google AIO Updates May Impact SEO   AI Tools: [00:22:22] Get Visuals From Your Text: napkin.ai [00:23:39] EDGE of the Web Sponsor: InLinks    Barry Blast from Search Engine Roundtable: [00:25:26] Google Ads Allows US Elections Ads Again Starting Nov 11 [00:26:39] HARO / Connectively Platform Closing Down December 9 [00:28:26] Google AI Overviews Testing Anchor Text-Based Hyperlinks Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site Inlinks https://edgeofthewebradio.com/inlinks Follow Us: X: @ErinSparks X: @TheMann00 X: @EDGEWebRadio

News Editor & President of Web Development at Search Engine Land & RustyBrick, Barry Schwartz, discusses the latest and greatest in tech. In this episode, Barry shares his perspectives on: impact of Google's latest update on organic search strategies, emerging trends in search for Organic Growth Marketing executives, best practices for aligning content with current search algorithms, key metrics to track the effectiveness of organic growth strategies, and the growing importance of voice search in the search landscape. Show NotesConnect With: Barry Schwartz: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This is the first for EDGE of the Web, which has the top brass from Search Engine Land! Erin welcomes the impressive panel featuring:  Marc Sirkin, CEO of Third Door Media,  Danny Goodwin, Editorial Director, Search Engine Land & SMX Barry Schwartz, contributor to SEL and owner of Search Engine Roundtable.  They discuss the huge news of Semrush's recent acquisition of Search Engine Land (a Third Door Media property). The discussion highlights the ongoing mission to maintain editorial integrity amidst the transition, and the group shares insights on brand visibility strategies and adaptation to the evolving SEO landscape. The conversation addresses the challenges of maintaining Search Engine Land's core values while benefiting from Semrush's expansive resources. Marc, Danny, and Barry contribute their perspectives, emphasizing the importance of transparency and maintaining a balanced approach to content and advertising. Don't miss the upcoming SMX Next free online event on November 13th and 14th. It will feature a great lineup of discussions on critical SEO and marketing topics.  Key Segments: [00:06:38] The Big News: Semrush Acquisition of SEL [00:10:23] The Challenges | Impressions and Insights [00:13:15] The Main Goal: Editorial Independence & Integrity [00:16:23] What Social Media Said [00:20:58] EDGE of the Web Title Sponsor: Site Strategics [00:22:10] Advertising Concerns in the Future [00:24:25] Semrush: Not Just an SEO Tool [00:27:01] What about the Events? [00:33:18] EDGE of The Web Sponsor: Wix Studio [00:34:32] Benefits of the Integration of Semrush Data [00:37:42] The Future of SEO? [00:43:26] We Love Barry! (had to do it) [00:43:47] SMX Next: Free, Live Event on November 13th and 14th Thanks to Our Sponsors! Site Strategics: http://edgeofthewebradio.com/site Wix: http://edgeofthewebradio.com/wix Follow Our Guests: Marc Sirkin X / Twitter: @msirkin LinkedIn: https://www.linkedin.com/in/marcsirkin/ Danny Goodwin X / Twitter: @MrDannyGoodwin LinkedIn: https://www.linkedin.com/in/dannygoodwin/ Barry Schwartz X / Twitter: @rustybrick LinkedIn: https://www.linkedin.com/in/rustybrick/ YouTube: https://www.youtube.com/@rustybrick Resources: https://searchengineland.com/semrush-acquires-search-engine-land-447555  https://www.seroundtable.com/semrush-acquires-third-door-media-38255.html

Mordy's back with the EDGE after his holiday and throws out hot takes and Captain Obvious moments on the show. We cover the news of the week: AI Overviews that are rolling out in 100+ countries (except for those in the EU, oddly), Google's perspective on Core Web Vitals and ranking, and the communication from Google about content that starkly differs from the rest of the domain - it ain't gonna fair well, folks! Check out our jump into AI News and Tools with this episode—seriously concerning and seriously funny information—the polls of the AI space. Also - last chance to get BrightonSEO US tickets! Go to https://edgeofthewebradio.com/brightonseo to enter into the weekly giveaway!  News from the EDGE: [00:02:15] Last Change for BrightonSEO Tickets [00:06:37] Moryd's Hot Take on the Semrush purchase of Search Engine Land [00:09:30] Google Rolls Out AI Overviews in 100+ Countries [00:13:34] What Does John Mueller Say About Core Web Vitals and Ranking? [00:15:54] EDGE of the Web Sponsor: Site Strategics [00:17:15] Google Also Says: Stay in Your Lane AI News: [00:27:28] Researchers say an AI-powered transcription tool used in hospitals invents things no one ever said [00:31:17] Meta is reportedly working on its own AI-powered search engine, too AI Tools: [00:34:57] AI pricing generator for your product or SaaS. [00:37:29] EDGE of the Web Sponsor: InLinks Barry Blast from Search Engine Roundtable: [00:38:46] Google To Sunset Call Ads; Migrating To Responsive Search Ads [00:40:51] Google Search Console Performance Report Showing Almost No Data Today [00:42:27] Google: AI Is Not Going Away, So Don't Be Left Behind Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site Inlinks https://edgeofthewebradio.com/inlinks Follow Us: X: @ErinSparks X: @MordyOberstein X: @TheMann00 X: @EDGEWebRadio

In this episode, we discuss SEMRush's acquisition of Third Door Media, including Search Engine Land. We explore the pending uproar around Google and Bing using recipes without permission, the removal of key fields from Google Business Profiles, and insights from Martin Splitt on multilingual SEO. Tune in for valuable updates!Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

We're back from Tech SEO Connect! And we brought Mark Williams-Cook to pinch-hit for Mordy while he was on holiday….and last minute, so there's that. We dialed into some things that we missed while we were away. For starters, the Semrush buyout of Search Engine Land is huge news, and we have even bigger news! Marc Sirkin, Danny Goodwin, and Barry Schwartz will be on the show soon to discuss the event. Matt Mullenweg seems to be melting down about First Amendment claims against WP Engine. The WordPress community seems to be up in arms, at least in our “bubble.” Deep dive there! Google's leadership shuffle and what Kevin Indig had to say about it.  AI News and a really cool, we think, AI Tool for this episode. Check it out. Plus, hear about our media partnership with Brighton SEO USA and your chance to snag a ticket to the event in San Diego. Go to https://edgeofthewebradio.com/brightonseo! News from the EDGE: [00:04:19] Mullenweg Criticized for 1st Amendment Claims [00:12:36] Wrong Direction: Google's Leadership Shakeup Long Time Coming [00:23:27] EDGE of the Web Title Sponsor: Site Strategics [00:24:40] Semrush Acquires Search Engine Land AI Blitz: [00:34:08] EDGE of the Web Sponsor: Inlinks [00:34:59] Google's AI Fails At 43% Of Finance Queries, Study Finds  [00:37:34] Penguin Random House Protects Its Books from AI Training Use AI Tools: [00:41:48] Lumona Barry Blast from Search Engine Roundtable: [00:43:32] Expandable Google Knowledge Panels On Desktop Search Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site Inlinks https://edgeofthewebradio.com/inlinks Follow Us: X: @ErinSparks X: @thetafferboy X: @TheMann00 X: @EDGEWebRadio

Your underutilized, underappreciated marketing directors are writing quite the sob stories in their journals every night. Is your law firm worthy of their complaints?  ----- Today, we're picking the heart-shaped lock of every law firm marketing director's innermost desires and disappointments. Gyi and Conrad unpack the age-old issues between marketers and those they serve to (hopefully) broaden understanding for both sides. They outline some of the common mistakes made by each party—lawyers v. marketers—and give tactical advice for collaboration that encourages the bloom of efficiency and profitability. They pick apart the faulty ideology around referrals, search, and marketing budgets that could be stunting your firm's growth and your marketer's potential. Later, which should you pick—Ahrefs or Semrush? The guys answer a listener question on which, if either, of these tools is best, but not without a few caveats.  The News: Search Engine Land Acquired by Semrush – Eh, this probably isn't great for Search Engine Land's readers.  There's got to be some sort of stupid Type-A ego B.S. going on with this whole situation: WP Engine asks court to stop Matt Mullenweg from blocking access to WordPress resources - The Verge.  Allison McKeen, Ryan McKeen, and Brittany Green launched a great new book (and may, or may not, be Mando fans)! – The Way: A Simple Roadmap for Leading a Healthy Law Firm Suggested Episodes: Dear State Bar Regulator - South Carolina Edition Connect: The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review  Lunch Hour Legal Marketing on YouTube  Lunch Hour Legal Marketing on TikTok

Your underutilized, underappreciated marketing directors are writing quite the sob stories in their journals every night. Is your law firm worthy of their complaints?  ----- Today, we're picking the heart-shaped lock of every law firm marketing director's innermost desires and disappointments. Gyi and Conrad unpack the age-old issues between marketers and those they serve to (hopefully) broaden understanding for both sides. They outline some of the common mistakes made by each party—lawyers v. marketers—and give tactical advice for collaboration that encourages the bloom of efficiency and profitability. They pick apart the faulty ideology around referrals, search, and marketing budgets that could be stunting your firm's growth and your marketer's potential. Later, which should you pick—Ahrefs or Semrush? The guys answer a listener question on which, if either, of these tools is best, but not without a few caveats.  The News: Search Engine Land Acquired by Semrush – Eh, this probably isn't great for Search Engine Land's readers.  There's got to be some sort of stupid Type-A ego B.S. going on with this whole situation: WP Engine asks court to stop Matt Mullenweg from blocking access to WordPress resources - The Verge.  Allison McKeen, Ryan McKeen, and Brittany Green launched a great new book (and may, or may not, be Mando fans)! – The Way: A Simple Roadmap for Leading a Healthy Law Firm Suggested Episodes: Dear State Bar Regulator - South Carolina Edition Connect: The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review  Lunch Hour Legal Marketing on YouTube  Lunch Hour Legal Marketing on TikTok

The boys are back with breaking news. Semrush, the online visibility company, purchases Search Engine Land and MarTech (plus all the conferences). Is this the start of acquisition season? Americans' trust in media sinks to an all-time low. Or did it? Actually, there's a big opportunity for content marketers here. TikTok's own research reveals it's hurting kids. What are we going to do about it? And author James Patterson launches a new channel on, of all places, Substack. Winners and losers include Nick Chubb, Apple's killing of social apps and content creator deaths. Rants and raves include Steven Pressfield and an AI article. This week's links: Semrush Acquires Third Door Media Americans' Trust at All-Time Low TikTok's Horrible New Research James Patterson Launches Substack Nick Chubb Tells All Did Apple Kill Social Apps? Content Creator Falls to Death AI Is Going to Kill Advertising ----- This week's sponsor: With smaller budgets and sky-high expectations — growth is feeling pretty painful right now. But HubSpot just announced more than 200 major product updates to make impossible growth feel impossibly easy. Like Breeze — a suite of new AI-powered tools that help you say goodbye to busywork and hello to better work. Breeze Intelligence — to give you the richest, most comprehensive picture of your prospects and customers. And reimagined Marketing and Content Hubs — to attract and convert more leads, and send your revenue soaring.  - Hubspot.com/ ------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Experience Advisors.    

For the original iTunes version, click here. Yep, another week, more Google search ranking volatility to report on...

Send us a textApple Expands Business Connect Beyond Brick-and-Mortar: It was announced that Apple Business Connect will now include a broader range of businesses, such as e-commerce, work-from-home, and service-area businesses. Businesses will still undergo the Apple verification process but will benefit from a consistent brand presence across apps like Mail, Apple Pay and ultimately Messages. While non-brick-and-mortar businesses won't appear on Apple Maps, their verified logos will be visible in key Apple services like Siri and Spotlights, enhancing brand trust within the Apple ecosystem. This move strengthens Apple's position as a trusted platform for businesses and customers alike, despite some limitations for smaller agencies and vendors.BrightLocal Study: Which Directories Matter? A recent study by Bright Local revealed that while platforms like Yelp maintain a significant presence in Google search results, the majority of high-ranking directories are vertical-specific, varying by industry. Key directories such as ZocDoc for healthcare and TripAdvisor for hospitality were identified as essential for consumer engagement. The study emphasized the importance for businesses to focus on directories that are relevant to their specific verticals, rather than relying on broader platforms.SEMrush Acquires Search Engine Land & Third Door Media: The acquisition of Third Door Media, parent company of Search Engine Land and Martech World, by SEMrush was announced this week. The move has sparked concerns about the potential loss of independent industry voices, with fears that SEMrush may shift focus toward promotional content. However, some view the acquisition as a strategic decision, allowing SEMrush to capitalize on the domain authority of these platforms. It is expected that the move will enhance SEMrush's reach, particularly among beginner and intermediate SEO users, while maintaining a balance between transactional and informational content. The Near Memo is a weekly conversation about Search, Social, and Commerce: What happened, why it matters, and the implications for local businesses and national brands.Ep 179Subscribe to our 3x per week newsletter at https://www.nearmedia.co/subscribe/

Fri, 18 Oct 2024 20:54:56 +0000 https://podcast552923.podigee.io/329-new-episode 807caf2a6b70c045167a70575398943c Ein jetzt vollzogener personeller Wechsel an der Spitze der Google Suche könnte sich auf die Suche insgesamt auswirken. Der bisherige Suche-Chef bei Google, Prabhakar Raghavan, wird von Nick Fox abgelöst. Die Folge könnte eine Verschiebung des Fokus in Richtung mehr Suche-Qualität sein. Semrush, ein bekannter Anbieter von Onlinemarketing-Software, hat Third Door Media übernommen. Zum Unternehmen gehören bekannte Marken wie Search Engine Land und SMX. Ab dem 13. November stehen in Google Ads nur noch historische Daten der letzten elf Jahre zur Verfügung. Wer ältere Daten benötigt, sollte diese rechtzeitig archivieren. Google Shopping wurde komplett überarbeitet und liefert jetzt zum Beispiel KI-basierte und individuelle Produktempfehlungen. Allerdings ist das neue Google Shopping zunächst nur in den USA verfügbar. Google zeigt mit "Quick view" manche Rezepte komplett mit Zutatenliste in der Suche an. Das könnte Auswirkungen auf den Suche-Traffic von Rezept-Websites haben. Google spricht allerdings von einem begrenzten Test mit ausgewählten Partnern. full Ein jetzt vollzogener personeller Wechsel an der Spitze der Google Suche könnte sich auf die Suche insgesamt auswirken. no Christian Kunz

Welcome back to another episode of the Niche Pursuits News Podcast.  This week Jared and guest host Morgan Overhold discuss the latest news as it relates to SEO, small publishers, and Google. They also share their side hustles and talk about a few weird niche sites. They talk about the repercussions of Semrush buying Search Engine Land  They discuss a tweet about that acquisition They share a video about the quality of Google Search They talk about AI Overviews and HCU-hit sites They share a weird niche site about rollercoasters They talk about the cult following at Wait But Why Ready to join a niche publishing mastermind, and hear from industry experts each week?  Join the Niche Pursuits Community here: https://community.nichepursuits.com Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links?  Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative

A busy, news heavy show has hosts Kristine Schachinger and Jim Hedger cover three major stories, each of which could occupy a full hour long show. The WordPress mega-drama continues with the founder's faction at Automattic grabbing control of one of their rival WP-Engine's best known custom WP-Contributions, Advanced Custom Fields in a forking incident many think close to theft. Also this week, leading SEO and Digital Marketing Tool Maker, SEMrush acquired one of the industry's leading information resources when it purchased Third Door Media. Third Door publishes Search Engine Land and MarTech, and also organizes the Search Marketing Expo series of conferences. Meanwhile, Google is replacing it head of search, Prabhaker Raghaven with long time Google executive and Raghaven assistant Nick Fox who becomes head of Google's Knowledge and Information division. Bing is pulling back on several under used features shown on its search results page while both it and Google move to publish full recipes in search results, denying the original writer's a click. Over to our nuclear energy desk it seems that Amazon and Google are also entering the elite nuclear powered corporation category, joining Microsoft in making deals with commercial nuclear energy produces, developing their own small-scale nuclear generation capacities, or buying and refurbishing mothballed reactors such as the Three Mile Island plant. We also share a week's worth of Google information, updates, and explanations.Support this podcast at — https://redcircle.com/webcology/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

In this episode of Unrivaled Experts, host Chris speaks with Corey Morris, President and CEO of Voltage, a digital marketing agency based in Kansas City. Corey brings nearly 20 years of experience in the field, working with both local clients and national brands, and contributing to major publications like Search Engine Journal, Search Engine Land, and Forbes. Corey discusses the importance of having a documented and accountable digital marketing plan, shares stories of marketing pitfalls, and emphasizes the need for goal-setting and ROI tracking. He outlines his four-phase approach to digital marketing—prerequisites, planning, campaign execution, and performance monitoring—stressing the criticality of strategy and planning. Corey also touches on adapting to technological changes like AI and offers insights for small business owners on how to develop an effective marketing strategy. Tune in to learn how to avoid common digital marketing traps and ensure your marketing strategy drives business growth.00:00 Introduction to Corey Morris and Voltage01:16 The Importance of a Documented Marketing Plan04:18 Tracking ROI in Digital Marketing09:02 Setting and Aligning Marketing Goals13:59 The Four Phases of Digital Marketing16:38 Revisiting and Adapting Your Marketing Strategy19:48 Adapting to Technological and Audience Changes26:29 Getting Started with Digital Marketing30:46 Conclusion and ResourcesConnect with Corey:Book: https://thedmsp.comSpeaking/Coaching/Consulting: https://coreymorris.comAgency: https://voltage.digitalLinkedIn: https://www.linkedin.com/in/coreymorris/ Twitter: https://x.com/coreydmorrisFB (brand new page): https://www.facebook.com/digital.coreymorris

Feeling the impact of Google's latest algorithm updates? You're not alone. In this episode, I break down the steps you can take to recover your site's traffic after being hit by the dreaded updates—especially the "Helpful Content" update. What You'll Learn: How to identify if your site was affected by Google's most recent algorithm update and the tools you can use to check Key steps to take, like removing outdated content and improving technical SEO The importance of image optimization and how to switch to WebP format for faster load times Top resources to stay ahead of future Google updates Resources Mentioned: Ahrefs Site Explorer - https://ahrefs.com/site-explorer WP Rocket - https://wp-rocket.me/ ShortPixel Plugin - https://shortpixel.com/ PageSpeed Insights - https://pagespeed.web.dev/ SEO sites to stay updated: Search Engine Roundtable (https://www.seroundtable.com/), Search Engine Land (https://searchengineland.com/), and Search Engine Journal (https://www.searchenginejournal.com/) =-=-=-= BONUS RESOURCES + FREE DOWNLOADS If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills: ⁠⁠⁠⁠⁠⁠⁠⁠⁠The Ultimate Blogging Toolkit⁠⁠⁠⁠⁠⁠⁠⁠⁠ (⁠⁠⁠⁠⁠⁠⁠⁠⁠https://ebooks.99signals.com/blogging-toolkit⁠⁠⁠⁠⁠⁠⁠⁠⁠) - This eBook features 75+ marketing tools to help you blog better and boost your traffic! ⁠⁠⁠⁠⁠⁠⁠⁠⁠The Essential Guide to Link Building with Infographics⁠⁠⁠⁠⁠⁠⁠⁠⁠ (https://resources.99signals.com/infographic-backlinks-pdf) -  This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO. ⁠⁠⁠⁠⁠⁠⁠⁠⁠Top-rated articles at 99signals⁠⁠⁠⁠⁠⁠⁠⁠⁠ (⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.99signals.com/best/⁠⁠⁠⁠⁠⁠⁠⁠⁠) -  This page contains a list of all the top-rated articles on my blog. It's a great place to get started if you're visiting 99signals for the first time. -=-=-=-=- Visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.99signals.com⁠⁠⁠⁠⁠⁠⁠⁠⁠ for more insights on SEO, blogging, and marketing.

Jason Barnard (The Brand SERP Guy) is an entrepreneur and CEO of Kalicube. Jason specialises in Online Brand Management and his superhero skill is his ability to influence and reshape Google's focus on an individual or a company. This isn't just optimization; it's a strategic manipulation of digital perceptions. He's been working on Google since the year it was incorporated, and he has been successfully manipulating Google from day one. Literally. How many people do you personally know who can say that! Jason has founded multiple companies, including Kalicube in France in 2015, WTPL Music in France in 1991, and UpToTen in Mauritius in 2000. Jason was also CEO of UpToTen from 2000 to 2011 and was CEO of WTPL Music from 1991 to 1999. Jason's first book, “The Fundamentals of Brand SERPs for Business”, was published in January 2022. Jason regularly contributes articles to leading digital marketing publications such as Search Engine Journal and Search Engine Land. Jason writes for businesses in the digital marketing industry, including Wordlift, SE Ranking, SEMrush, Search Engine Watch, Searchmetrics, and Trustpilot. Key Moments [06:20] Profitable company sold, now focusing on Kalicube. [08:50] CEO running business, delegate to leadership team. [10:41] Initiate personal brand, shift focus to corporation. [14:00] Future-proof platforms function the same universally. [18:29] Find Jason Barnard online for different interactions. Find Jason Online Personal name link to: https://jasonbarnard.com The Brand SERP Guy link to: https://thebrandserpguy.com Professional link to: https://kalicube.com/about/jason-barnard/ -------BOOK https://www.brandserpsforbusiness.com/ ------- SOCIAL PERSONAL https://twitter.com/jasonmbarnard https://www.linkedin.com/in/jasonmbarnard/ https://www.facebook.com/jasonmartinbarnard/ https://www.youtube.com/@jasonmbarnard --------PODCAST https://brandedsearchandbeyond.com/ If you're enjoying Entrepreneur's Enigma, please give us a review on the podcast directory of your choice. We're on all of them and these reviews really help others find the show. GoodPods: https://gmwd.us/goodpods iTunes: https://gmwd.us/itunes Podchaser: https://gmwd.us/podchaser Also, if you're getting value from the show and want to buy me a coffee, go to the show notes to get the link to get me a coffee to keep me awake, while I work on bringing you more great episodes to your ears. →  https://gmwd.us/buy-me-a-coffee Follow Seth Online: Seth | Digital Marketer (@s3th.me) • Instagram: Instagram.com/s3th.me Seth Goldstein | LinkedIn: LinkedIn.com/in/sethmgoldstein Seth On Mastodon: https://s3th.me/@pch Seth's Marketing Junto Newsletter: https://MarketingJunto.com Learn more about your ad choices. Visit megaphone.fm/adchoices

This Week's Episode is Jim Yu, Founder and Chairman of BridgeEdge. Jim is the founder and exec chair of BrightEdge. As CEO of BrightEdge, Jim helped create a whole new category in digital marketing software and built BrightEdge into the enterprise market leader with $100M+ in revenue, profitable, and 500 employees. It is used by 57% of Fortune 100 companies and nine out of the top ten international digital agencies. BrightEdge is backed by Altos Ventures, Battery Ventures, Intel, and Insight Partners.As the global leader in enterprise organic search, content, and digital automation, it empowers marketers to transform online content into business results, such as traffic, conversions, and revenue. It is powered by a sophisticated deep-learning engine and contains the industry's most extensive data set. Its all-in-one platform provides vital market insights and business intelligence based on secure, compliant, and robust sets of first-party, real-time, and historical data.Jim is a founder, digital marketing expert, and speaks at conferences such as Share, Dreamforce, Adobe Summit, as well as Search Engine Expo and Search Engine Strategies worldwide. In addition, Jim is an industry pundit with featured columns in Entrepreneur, Fortune, ClickZ, Search Engine Land and Huffington Post. Jim is widely recognized as the driving force behind enterprise content performance marketing technology, having built the largest and most widely adopted platform which is in use by over 20,000 digital marketing professionals across 8,400 brands around the globe.Jim holds an MBA from Stanford University, a Master's of Engineering from the University of Virginia, and a Bachelor's of Science in Computer Science from the University of South Dakota. --- Support this podcast: https://podcasters.spotify.com/pod/show/uncharted1/support

Yup. It's really happening. AI is hurting the effectiveness of many people's SEO strategies. In this eye-opening episode host Adam Turinas takes a hard look at the impact of AI on Search. and is joined by SEO experts Karen Finn and Danny Goodwin Danny is the Managing Editor of Search Engine Land & SMX and Karen is Health Launchpad's SEO lead. Adam, Danny and Karen explore how artificial intelligence is reshaping the search landscape and what it means for healthcare technology marketers. As Google rolls out its Search Generative Experience (SGE) and AI-powered overviews, traditional SEO tactics are feeling the pain. There are some startling insights about declining organic traffic and the shrinking real estate for non-paid search results. In this episode you will learn: The latest developments in AI-driven search and their impact on SEO How Google's SGE is changing the game for content creators and marketers Strategies for maintaining visibility in an increasingly AI-dominated search landscape The growing importance of quality content and user experience Tips for diversifying traffic sources beyond organic search You can read a deep dive article about this here

One thing we enjoy covering on this podcast is up and coming tactics and terminology you need to know as a healthcare marketer. Though you may or may not choose to prioritize new tactics, knowing about them and not being surprised during a hallway conversation is key.   Today, we will cover the basics around SEO for generative AI platforms, specifically discussing:   What is SEO for AI Essentially, how do you get your organization to show up in AI results, alongside relevant studies and data?   2. Acronyms you need to know ○        LLMO - Large Language Model Optimization ○        GEO - Generative Engine Optimization ○        GAIO - Generative AI Optimization ○        AIO - AI Optimization   3. What is LLM, why do you need to know about it, and how does it work? When it comes to training AI models, there are mathematical models that help understand natural language, LLMs. Understanding even a little about how these LLMs train for relevance can help you optimize for AI.   4. Four cornerstones to thinking about SEO for AI ○        Be robust in your research and keyword identification to understand what real people are asking ○        Get official - include citations, relevant sources, and statistics ○        Make sure you're technically sound; put keywords in your schema and code to make sure AI platforms can understand what your website is about ○        Traditional marketing and PR helps build your authority and trust - continue these efforts!   As promised, here are the resources we mentioned on the podcast: ●        Princeton University study on Generative Engine Optimization: https://arxiv.org/pdf/2311.09735 ●        Search Engine Land's breakdown of SEO for AI (and explanation of how LLMs work): LLM optimization: Can you influence generative AI outputs? https://searchengineland.com/large-language-model-optimization-generative-ai-outputs-433148   Connect with Jenny: https://www.linkedin.com/in/jennybristow/

Are you curious about Google's latest moves in SEO and AI? This week on EDGE of the Web, host Erin Sparks and show producer Jacob Mann explore articles that reveal Google's strategies and advancements in these ever-evolving fields.  Google's helpful content system might be changing a bit. The recent update folds helpfulness signals into their core ranking algorithm, making them page-level considerations. This means content on individual pages will be judged for its value to users, with some influence still coming from overall site authority.  The takeaway? Focus on showcasing your expertise and building trust with transparency! Erin and Jacob also discuss Search Engine Land's 2024 Search Advertising Benchmarks report, which reveals rising costs and declining conversion rates.  The average cost-per-click (CPC) increased by 10% across most industries, with some sectors experiencing even steeper hikes.  Conversion rates also dipped slightly, falling to 6.96% on average.  Another topic discussed is outlining the struggle with unwanted content appearing in Google's AI overviews. This GSQI blog post offers a solution! While completely opting out isn't possible, the article explores using "preview controls" like nosnippet and max-snippet. These tools allow you to limit or remove specific content from being displayed in the AI Overviews, ensuring your audience sees the information you want them to. Stay ahead of the curve by tuning in to this week's EDGE news podcast, packed with trending topics and insights on the future of AI. News from the EDGE: [00:03:39] Google's Helpfulness Signals Could Be Updating Again: Why It Will Fall Short [00:11:44] Rising Search Ad Costs and Dropping Conversion Rates [00:16:04] EDGE of the Web Sponsor: Site Strategics [00:19:44] Managing Google's AI Overviews: Using 'Preview Controls' to Remove Content and Links [00:24:05] Andrew Optimsey's Plugin: Optimisey Search [00:26:10] EDGE of the Web Sponsor: SERanking AI Blitz: [00:27:25] ChatGPT to Mine Reddit for Content in Partnership with OpenAI [00:29:50] Google Ads Limits Use of Brand Names and Logos in AI Image Generation [00:32:20] OpenAI Dissolves AI Safety Team, Raising Concerns About Superintelligence [00:34:07] EDGE of the Web Sponsor: Inlinks Barry Blast from Search Engine Roundtable: [00:35:05] Decoding Google's Ranking Systems: Insights from Communication Engineers [00:36:03] Google Search Update: Notes and Comments Now Included in Results  [00:38:32] How to Remove Your Content from Google's AI Overviews Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site     SERanking: https://edgeofthewebradio.com/seranking Inlinks https://edgeofthewebradio.com/inlinks Follow Us: Twitter: @ErinSparks Twitter: @MordyOberstein Twitter: @TheMann00 Twitter: @EDGEWebRadio Resources Google's Helpfulness Signals Could Be Updating Again: Why It Will Fall Short Rising Search Ad Costs and Dropping Conversion Rates Managing Google's AI Overviews: Using 'Preview Controls' to Remove Content and Links ChatGPT to Mine Reddit for Content in Partnership with OpenAI Google Ads Limits Use of Brand Names and Logos in AI Image Generation OpenAI Dissolves AI Safety Team, Raising Concerns About Superintelligence Eleven Labs: A Powerful Platform for AI-Powered Voice Generation GeoSpy: Unveiling the Secrets of Location-Based Intelligence Can AI Help You Talk Better? Exploring the Capabilities of Chatter Decoding Google's Ranking Systems: Insights from Communication Engineers Google Search Update: Notes and Comments Now Included in Results How to Remove Your Content from Google's AI Overviews #StandwithUkraine edgeofthewebradio.com/ukraine

“ If your website isn't helping people, then you're just selling something… and Google might not like that” Today we're talking to Chris Long, the VP of Marketing at Go Fish Digital, a full-service digital marketing agency that works with mid-market to Fortune 500 companies.  Chris is an SEO expert, a thought leader in this space and he's helping us dive further into this world of understanding how we can better utilize tools and content to drive organic traffic to our website. We continue to emphasize marketing is a multi-layered approach and SEO is a critical part of that strategy. From creating educational content, service-specific and localized landing pages, to optimizing all components of your Google My Business Profile, we are hitting key areas that all small businesses should be implementing.  Check out Chris's LinkedIn for resources and SEO tips and content each week and sign up Newsletters like The Splash, Search Engine Round Table and Search Engine Land for aggregated, updated SEO content and strategies. Sign up for the Newsletter: https://gofishdigital.com/newsletter/Follow Chris on LinkedIN:  https://www.linkedin.com/in/chris-long-marketing/Twitter: @gofishchris

Episode 207 contains the Digital Marketing News and Updates from the week of Apr 08-12, 2024.1. How Index Selection and Canonicalization Are Impacted During Google's Core Algorithm Updates - In a recent LinkedIn conversation, a significant topic was brought to the forefront by David Minchala, addressing a common misconception in the SEO community regarding the impact of Google's core algorithm updates on indexing services like canonicalization.Minchala posed a question, suggesting that during core algorithm updates—or possibly any major update—services such as canonicalization might slow down. Canonicalization involves selecting the most representative URL for content that exists in multiple URLs and merging all signals from known duplicate URLs. The underlying concern was whether these crucial indexing services suffer in performance during extensive updates.Responding to this, Gary Illyes clarified that this assumption was incorrect. He explained that the processes of indexing, like canonicalization and index selection, are entirely independent of core updates. Illyes used a culinary analogy to elucidate his point, comparing core updates to adjusting ingredients in a recipe which can significantly alter the dish's outcome. In contrast, canonicalization and index selection processes are likened to activities in the salt mines or MSG factories—fundamental and separate from the immediate cooking process.This separation is crucial for SEO practitioners and business owners to understand, as it reassures that the stability and performance of indexing services remain unaffected by the changes introduced in core updates. These updates primarily tweak how Google's algorithms assess and rank web content based on relevance and quality, but they do not directly interfere with the technical processes of how content is indexed or canonical URLs are determined.In summary, while Google's core updates can significantly impact how websites are ranked, they do not directly influence the fundamental mechanisms of how websites are indexed. This distinction is crucial for effectively navigating SEO and ensuring that efforts are directed towards enhancing content quality and user experience, rather than worrying about the operational aspects of Google's algorithm updates.2. Google's John Mueller Demystifies 404 and 410 Codes! - Understanding the intricacies of SEO can be a daunting task, especially when it involves technical aspects like HTTP status codes. John Mueller, Google Search Advocate, clarified common misconceptions regarding the 404 and 410 HTTP status codes during a discussion on the r/SEO Reddit forum. These codes are used to indicate that a page on your website is either temporarily missing or permanently removed. Mueller emphasized that there is a minimal difference between the two from an SEO perspective, stating that both are treated similarly by Google's indexing process. Importantly, having these status codes on your website does not result in penalties from Google, which means they should not be a major concern for site owners.The discussion began with a website owner who had used AI-generated content for a videogame guide site. When issues arose from the AI content, the owner removed the pages and sought advice on recovery. This led to a broader conversation about whether 404 (not found) or 410 (gone) status codes could affect their site's SEO. Mueller reassured the community that the practical impact of these codes on search engine visibility is negligible.Mueller's advice serves as a crucial reminder for business owners: focus on creating high-quality, engaging content rather than getting bogged down by the technical nuances of HTTP status codes. By ensuring your site maintains valuable content, you're more likely to see sustained SEO success.3. Rising Ad Costs Due to Meta Platform Glitches! - Are you monitoring your Facebook advertising costs and performance? If not, you might want to start. A recent report highlighted significant system glitches within Meta's advertising platform that have been pushing up ad prices since early April 2024. These issues have been causing increased costs for advertisers, with some marketers experiencing a tripling in CPMs (cost per thousand impressions), a key advertising expense metric.According to insights from Bloomberg and additional details from Search Engine Land, these technical issues have not only escalated the costs but also led to mixed results and decreased sales, affecting the overall effectiveness of advertising campaigns. Interestingly, Meta has recognized some problems with ad delivery but suggests these are not widespread. They have reportedly fixed a few technical issues and are investigating further to ensure optimal outcomes for businesses using their platform.It's important to note that not every advertiser has been affected by these glitches. However, the potential impact on your ad spend due to these glitches could be significant. This situation mirrors a similar occurrence last year where a glitch led to many advertisers being overcharged. It's a crucial time to keep a vigilant eye on your account's performance and ad charges.Given that this issue arose at the close of the first quarter (January to March), any additional ad spend could inadvertently inflate Meta's revenue figures for the period, despite the possibility of subsequent refunds. While it might seem speculative, the timing of these glitches is indeed noteworthy.As a proactive measure, I recommend regularly checking your Facebook ad performance and noting any unusual fluctuations in costs. Staying informed and vigilant can help mitigate unexpected financial impacts and ensure your advertising budget is spent effectively.Should you notice inconsistencies, consider reaching out for expert analysis or directly to Meta support for clarification and potential rectification.

Is the future of research and content creation a chatbot? With all of the commotion that ChatGPT has created, several industries, including the marketing industry, are evolving to utilize some of the things that make generative AI technologies so interesting and captivating, to make them useful for research and creation of meaningful content. Today we're going to talk about what a vertically-trained chatbot that has been fed 25,000+ industry-focused articles can do, and the potential for the future. To help me discuss this topic, I'd like to welcome Marc Sirkin, EVP Product and Technology, Third Door Media, who you might also know as the publisher of MarTech —which I write for frequently—as well as, Search Engine Land, and SMX. Resources Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/ For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com Headed to MAICON 24 - the premier marketing and AI conference? Use our discount code AGILE150 for $150 off your registration code. Register here: http://tinyurl.com/5jpwhycv Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Sponsors: This episode is sponsored by Optmyzr, ⁠⁠⁠go to optmyzr.com to start your two-week free trial today.⁠⁠⁠ This episode is also sponsored by AlsoAsked. ⁠⁠⁠Go to alsoasked.com to get the best way to access People Also Ask data for your keywords.⁠⁠⁠ Show notes: Matt Tutt joins Search With Candour this week to discuss how to make the web more sustainable: The resources required for data centres How easy it is to use green web hosting Reducing image sizes Reducing crawl budgets Should we have a universal crawler? Putting pressure on CMSs to use renewable energy sources Resources: Matt's climate change +SEO survey for Search Engine Land: ⁠https://searchengineland.com/climate-change-seo-survey-making-web-more-sustainable-438209⁠ The Green Web Foundation: https://www.thegreenwebfoundation.org/ https://www.websitecarbon.com/ https://lowwwcarbon.com/  Michelle Barker - A greener web: https://youtu.be/EfPoOt7T5lg?si=o7Dn16CkBsaokIu9

Dear Mr or Miss Artificial Intelligence, please describe this episode below. If you do a good job, I'll give you a cookie. Ever found yourself questioning the true intent behind the flurry of online content? Get ready to recalibrate your content compass as we tackle Google's seismic core update, aiming its crosshairs at low-quality, AI-generated content. We're peeling back the layers of Google's sophisticated arsenal of algorithms and tests designed to champion original, high-quality content. It's a deep dive into how the tech titan is reshaping the SEO landscape and the role that AI plays in our quest for a polished online presence. Stick with us, and you'll emerge with a robust strategy for staying ahead in a world where quality trumps quantity every time.Wave goodbye to creating content that merely caters to algorithms, and hello to crafting stories that resonate with real people. Our latest episode is a heartfelt nudge towards introspection as we explore why your content might be missing the mark with your audience. It's all about recentering your approach to be genuinely user-centric, ensuring that every piece you put out there is not just informative but deeply engaging. Join the conversation as we dissect what it means to be a content creator in the age of discerning digital consumers, and how to make sure your work stands out for all the right reasons. Subscribe and transform your content into something your audience can't wait to click on.Timestamps:[1:36] More Big News From Update[3:38] Welcome to Search Engine Land[4:41] A Quote from Google About AI [6:56] Using AI to Generate Content for SEO[9:04] Bulk-Published AI Content[10:58] What These Changes Mean for YOU[12:04] Create Content for USERS!  Contacthttps://www.meredithshusband.com/contact

My guest on this episode of Sell With Authority has spent nearly 20 years working in strategic and leadership roles focused on growing national and local client brands with award-winning, ROI-generating digital strategies. Corey Morris is President and CEO of Voltage, a powerhouse in the digital marketing sphere. Corey is not only a VIP contributor to esteemed publications like Search Engine Journal and Search Engine Land but also the author of the eagerly anticipated book, Digital Marketing Success Plan, set to release later this year. We dive into the mystic dark magic voodoo that search engine optimization sometimes feels like — and we dispel some myths. Perhaps even more importantly — we highlight the strategies and tactics you and your team should focus on for 2024 — and beyond. Because if you do — you'll attract more right-fit prospects into your agency's sales pipeline. And what we discuss will also help you score some more wins for your clients. If you take and apply the insights and wisdom Corey shares during this episode — you and your team will raise the bar in how you help your clients when talking through where SEO is headed — and — you can use it to fill your sales pipeline and roar through 2024. What you will learn in this episode: Why aligning marketing efforts with business goals wins over simply tracking metrics The critical difference between being perceived as a valued partner versus just another vendor Secrets to overcoming commoditization in marketing services such as SEO and website development How Voltage's application of consistent SEO strategies leads to undeniable inbound leads The importance of creating engaging content positioned for various marketing channels to drive targeted business outcomes Resources: Website: https://voltage.digital Facebook Business: https://www.facebook.com/voltagekc LinkedIn Personal: https://www.linkedin.com/in/coreymorris/ LinkedIn Business: https://www.linkedin.com/company/voltagedigital/ Twitter Personal: https://twitter.com/coreydmorris Additional Resources: Website: www.predictiveroi.com Visit our newly expanded Resource Library Join us in our free How to Fill Your Sales Pipeline Facebook Group

This time, the guys unpack Google's latest headlines, caution lawyers against some highly questionable speakers at legal conferences, and share the latest books to add to your reading list. ____________________________ Today's big thing—The News: Google's latest core updates are really trying to crack down on spam and garbage content. Will it work? Gyi and Conrad talk through what it all means for you. Check out: Google's Search Status Dashboard for Ranking and Google Is Finally Trying to Kill AI Clickbait. Disgusting, but predictable––Google's February LSA update was super gross: Google tests Branded Local Service Ads with opt-out option. Gyi explains how Google is trying to reduce spam in some areas through quality rater guidelines, but they don't seem to care about it when it comes to ads: Search Quality Rater Guidelines: An Overview. Conrad rants against Google's Pay Per Click (PPC) tactics, so to wrap your head around PPC marketing in general, try LHLM 101: Advertisement Buying Alphabet Soup and Search Engine Land's What is PPC – Pay-Per-Click marketing? Later, there are a fair amount of conference sessions these days in which the speakers are paying big money to pitch their message/product to attendees. What do we think of this practice? Gyi and Conrad both have their own take, but the bottom line is: there's a lousy content issue at conferences, and the guys share IRL examples of session claptrap you should avoid.  Finally, what have the guys been reading lately? For Conrad, Shoe Dog by Phil Knight, tells the story of the messy process of building a successful business. And Gyi has been reading all of Tiago Forte's books, including Building a Second Brain and The PARA Method for organizing your digital life.  Mentioned in this Episode: LHLM Office Hours are coming March 15th! Register or View Here The Game Changing Attorney Podcast: The Brutally Honest Guide to Public Speaking Leave Us an Apple Review  Lunch Hour Legal Marketing on YouTube  Lunch Hour Legal Marketing on TikTok

This time, the guys unpack Google's latest headlines, caution lawyers against some highly questionable speakers at legal conferences, and share the latest books to add to your reading list. ____________________________ Today's big thing—The News: Google's latest core updates are really trying to crack down on spam and garbage content. Will it work? Gyi and Conrad talk through what it all means for you. Check out: Google's Search Status Dashboard for Ranking and Google Is Finally Trying to Kill AI Clickbait. Disgusting, but predictable––Google's February LSA update was super gross: Google tests Branded Local Service Ads with opt-out option. Gyi explains how Google is trying to reduce spam in some areas through quality rater guidelines, but they don't seem to care about it when it comes to ads: Search Quality Rater Guidelines: An Overview. Conrad rants against Google's Pay Per Click (PPC) tactics, so to wrap your head around PPC marketing in general, try LHLM 101: Advertisement Buying Alphabet Soup and Search Engine Land's What is PPC – Pay-Per-Click marketing? Later, there are a fair amount of conference sessions these days in which the speakers are paying big money to pitch their message/product to attendees. What do we think of this practice? Gyi and Conrad both have their own take, but the bottom line is: there's a lousy content issue at conferences, and the guys share IRL examples of session claptrap you should avoid.  Finally, what have the guys been reading lately? For Conrad, Shoe Dog by Phil Knight, tells the story of the messy process of building a successful business. And Gyi has been reading all of Tiago Forte's books, including Building a Second Brain and The PARA Method for organizing your digital life.  Mentioned in this Episode: LHLM Office Hours are coming March 15th! Register or View Here The Game Changing Attorney Podcast: The Brutally Honest Guide to Public Speaking Leave Us an Apple Review  Lunch Hour Legal Marketing on YouTube  Lunch Hour Legal Marketing on TikTok

Welcome back to another episode of the Niche Pursuits News podcast, where Spencer and Jared break down recent events in the SEO, publishing, and niche site space.  It's been a very busy week and there's a lot going on, so sit back, get comfortable, and get ready for a packed episode! They get things started with a report from Glen Allsopp, which takes a closer look at who's ranking for affiliate queries at the moment.  He goes into great detail in his article on Detailed, for which he handpicked product review terms to look at. Who's dominating organic search for these very valuable affiliate keywords?   But it's not as straightforward as that!  Jared reveals a twist to the plot that's affecting search results, rendering the results from the dominant ranking website full of spam.  But what is the definition of spam, exactly? And when a spokesperson for that website denied that the results were poor quality and offered an example of quality search results, what happened? Is this an overcorrection by Google? Are they aware of what's happening? Check out the episode to find out all the drama! Moving along, Spencer and Jared discuss an article that seems to have gone viral about how Google is killing independent sites.  The article was published on the website Housefresh, which reviews air purifiers and was hit hard by the HCU, and looks at how large publishers are ranking for affiliate keywords with less in-depth content and without actually putting in the work to review the items. If this trend is glaringly obvious and offers a poor experience for users, why isn't Google doing anything about it? How did Danny Sullivan respond?  Is there a silver lining on the horizon? Jared and Spencer have a lot of thoughts on this, so check out the episode to hear more. Moving along, but closely related, they talk about how Housefresh's article about Google killing independent sites is, ironically, being outranked by everyone, from Search Engine Land, Twitter, and Reddit, for its own article! Hear what they have to say about it! And along the same lines, they share a tweet from Glen Allsopp with the same problem: not ranking for his own article. In short, the smaller guys are getting beat by the bigger guys, for no good reason. For their last story, Spencer and Jared talk about the big deal that went down between Google and Reddit. Google has agreed to pay Reddit $60 million a year to train its AI models.  Why is this an important moment for Reddit? By how much would this increase their revenue? But what makes this situation so incredibly ironic? Jared gives a great breakdown of recent events. When it's time to talk about their Shiny Object Shenanigans, Spencer goes first and reveals he's launching a premium Niche Pursuits community.  His goal is to create a community where users can connect with each other, discuss what's happening in the industry, and learn from and bounce ideas off one another. The group will include weekly expert calls, mastermind groups, group challenges with monetary prizes, among other elements. It will open to the public on March 4th, so check it out! Jared talks about his Weekend Growth newsletter side hustle, which is now1 year old. He set an initial goal of getting 1000 subscribers in the first 3 months, and 1 year in he has 4600+ subscribers.  He's earned slightly less than $40k during that period, from newsletter ads, affiliate earnings, and the services he offers. He offers some great motivational advice for listeners and talks about what has worked for him when building up this side hustle. Spencer then shares his weird niche site, Let Me Google That, and shares a funny story about how he found the site. He gives a demo of how the site works and recommends sharing the link when someone asks a “silly” question. Not only does the site sell merch, but Ahrefs says they're getting 111k organic visitors per month while SimilarWeb calculates a million per month. How much might they be earning per month? When it's Jared's turn, he shares Throx, the cure for the missing sock. What started out as a pitch on Shark Tank many years ago has actually grown to become a popular brand with tweens and teens making $1 million a year.  That being said, his SEO could be improved and his website is kind of sparse. Are his products expensive? Is this a gag-gift type of product? Hear what Jared has to say. And that brings us to the end of another great episode of the Niche Pursuits News podcast. As always, we hope you're feeling informed and inspired by today's jam-packed episode, and we'll see you next week for more! Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative

The EDGE team covered a slew of news this week. Articles from Search Engine Land, Search Engine Round Table, and Search Engine Journal covered the landscape of digital marketing news, but we were able to get a couple of nice AI pieces in there. Watch Reddit folks, they just doubled down on their value by inking a $60m deal with an “unknown” AI company. Any guesses? You also want to check out Sora, the text-to-video feature from OpenAI (we will soon be in a world of video inception). Lastly, check your Meta Ads expenses this weekend. They spent your money like a teenager at the mall, and now they are sorry. We're bringing back the EDGE Newsletter! Join us to catch these headlines and many of the others that didn't make it to the show, but were really interesting! Your News(letter) from the EDGE awaits here! News from the EDGE: [00:03:33] Google Launches "How Search Works" Series To Demystify SEO [00:07:35] Meta Apologizes After Ad Error Causes Campaigns to Overspend by 'Thousands' [00:10:35] EDGE of the Web Sponsor: Site Strategics  [00:11:31] Reddit Dominates Google Search Discussions/Forums AI News: [00:17:57] Reddit Signs Content Licensing Deal with AI Company Ahead of IPO, Bloomberg Reports [00:21:14] OpenAI Introduces Sora [00:22:58] OpenAI's ChatGPT Is Testing a Memory Feature AI Tools: [00:24:20] FirstPic.ai Unveils New Image Recognition Technology [00:26:47] EDGE of the Web Sponsor: InLinks Barry Blast from Search Engine Roundtable: [00:27:52] Google Introduces New Stories in Top Stories Section [00:28:42] Google Emphasizes the Importance of Recovery Timing and Helpful Content Update [00:30:21] Google Refines Search DMA Rich Results Aggregator Units and Refinement Chips Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site Inlinks https://edgeofthewebradio.com/inlinks Follow Us: Twitter: @ErinSparks Twitter: @MordyOberstein Twitter: @TheMann00 Twitter: @EDGEWebRadio

Here's the answer by Nicola Agius with the support of Ai.Source: https://searchengineland.com/best-of-bot-blog-post-local-seo-small-businesses-434396__Please leave us a review if you enjoyed this podcast: https://g.page/r/CccGEk37CLosEB0/reviewSupport the podcast: https://www.buzzsprout.com/2019013/support__Additional opportunities to hear from Matt and Chris:Sales and Marketing Podcast: https://oilandgassalesandmarketing.comLiving Beyond the Norms with Chris Burres: https://legendarypodcasts.com/chris-burresThe Unknown Secrets of Internet Marketing podcast is a weekly podcast hosted by internet marketing experts Matt Bertram and Chris Burres. The show provides insights and advice on digital marketing, SEO, and online business. Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips. Additionally, Matt and Chris share their own experiences and strategies, as well as their own successes and failures, to help listeners learn from their experiences and apply the same principles to their own businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.Find more great episodes here: bestseopodcast.comFollow us on:Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcastPowered by: ewrdigital.comHosts: Matt Bertram & Chris BurresDisclaimer: For Educational and Entertainment purposes Only.Support the show

A human asks Search Engine Land's ChatBot to create a blog post on the importance of local SEO for small businesses. Here's the answer by Nicola Agius with the support of Ai.Source: https://searchengineland.com/best-of-bot-blog-post-local-seo-small-businesses-434396–Additional opportunities to hear from Matt and Chris:Sales and Marketing Podcast: https://oilandgassalesandmarketing.comLiving Beyond the Norms with Chris Burres: https://legendarypodcasts.com/chris-burres---The Unknown Secrets of Internet Marketing podcast is a weekly podcast hosted by internet marketing experts Matt Bertram and Chris Burres. The show provides insights and advice on digital marketing, SEO, and online business. Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips. Additionally, Matt and Chris share their own experiences and strategies, as well as their own successes and failures, to help listeners learn from their experiences and apply the same principles to their own businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.Please leave us a review if you enjoyed this podcast: https://g.page/r/CccGEk37CLosEB0/reviewSupport the podcast: https://www.buzzsprout.com/2019013/supportFind more great episodes here: bestseopodcast.com/Follow us on:Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcastPowered by: ewrdigital.comHosts: Matt Bertram & Chris BurresDisclaimer: For Educational and Entertainment purposes Only.Support the show

Adam Viener is the Founder and Chairman of Imwave, a performance search engine marketing agency focused on driving performance-based sales to companies through pay-per-click search engine advertising. He is the Founder of Yazing, an influencer monetization and cashback shopping platform, where they get a commission on every sale they make and influence online. He also co-founded Cyberia, one of the first Internet access companies, in 1993, which he sold in 1998. Adam is a recognized leader in the internet marketing world who has been on the publisher advisory boards of The Google Affiliate Network and Commission Junction. He is a Performance Marketing Association and Forbes Business Council member who has written for Forbes, ReveNews.com, and Search Engine Land. In this episode… Are you struggling with making your affiliate program a success? How can you drive the right type of traffic to your site?  Driving performance-based sales through pay-per-click search engine advertising is challenging. Adam Viener recommends partnering with a marketing agency that can help you with your marketing efforts without increasing the costs. He shares how he helps companies build and launch a large-scale search marketing campaign to drive traffic that converts to sales on their sites.  Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz, featuring Adam Viener, Founder and Chairman of Imwave. Adam talks about the genesis of Imwave, how it helps clients build and launch effective pay-per-click search engine keyword marketing campaigns, its ideal clients, and Yazing.

Christian Selig, the developer of the Reddit app Apollo, joins the show to talk about Reddit's changes to its API and whether Reddit will make any changes or reverse its API update. The European Commission issued a formal antitrust complaint against Google and its ad business. Nicola Agius of Search Engine Land discusses what this could mean for Google and other ad businesses. Mikah talks about how games like Diablo 4 may be able to run entirely on Apple computers. Finally, Jason shares how Sir Paul McCartney is releasing a "final" Beatles song using Artificial Intelligence. Hosts: Mikah Sargent and Jason Howell Guests: Christian Selig and Nicola Agius Download or subscribe to this show at https://twit.tv/shows/tech-news-weekly. Get episodes ad-free with Club TWiT at https://twit.tv/clubtwit Sponsors: AWS Insiders - TNW Brooklinen.com Use Code TNW

Barry Schwartz of Search Engine Land stops by the show to talk with Jason about Google's announcement of AI integrating with its search engine. Abrar Al-Heeti of CNET joins Mikah to discuss her experience riding in one of the Waymo ride-hailing self-driving vehicles. Jason Howell just returned from Google IO this past Wednesday. He shares his experience at this event since 2019 and his hands-on time with the Pixel Fold & Pixel Tablet. Finally, Mikah talks about Niantic's new mobile AR game, Peridot, and what it is doing differently compared to Pokemon Go. Hosts: Jason Howell and Mikah Sargent Guests: Barry Schwartz and Abrar Al-Heeti Download or subscribe to this show at https://twit.tv/shows/tech-news-weekly. Get episodes ad-free with Club TWiT at https://twit.tv/clubtwit Sponsors: GO.ACILEARNING.COM/TWIT zocdoc.com/tnw