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In this Marketing Over Coffee: Learn about the basics, infrstructure, channels, and more! Direct Link to File The Book: Click Here – The Art and Science of Digital Marketing and Advertising On Spotify: Click Here – The Art and Science of Digital Marketing and Advertising Starting out with a paper airplanes site on Geocities Working […] The post Alex Schultz of Meta on The Art and Science of Digital Marketing and Advertising appeared first on Marketing Over Coffee Marketing Podcast.
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Everyone has favorites. Some folks love horror, some folks can't tolerate it even a little. Some people will never understand musicals, and some people relate to the world through It's what makes the world go ‘round. Sometimes, favorites collide. This episode, Scott and A discuss several iconic genre mashups. Deep Cuts is created by Scott Sigler and A B Kovacs Produced by Steve Riekeberg Production Assistance by Allie Press Copyright 2025 by Empty Set Entertainment Two great tastes that taste great together? Blogging and saving money! You can save 99% off the first year of a new domain registration just by using GoDaddy Promo Code CJCFOSSIG. Learn more about your ad choices. Visit megaphone.fm/adchoices
When you first start a blog, it's easy to get caught up in all the advice out there. Strategies, algorithms, SEO tips, content calendars… it can feel like a never-ending list of things you “have to do” in order to succeed. But in this episode of The Ultimate Blog Podcast, Amy is here to give you a pep talk: your blogging voice matters more than any perfect strategy. Tune in to reconnect with your “why” and get the encouragement you need to keep going on your blogging journey.
If you've ever wondered whether you could actually make money with the Amazon Influencer Program, you're going to love this conversation with Rob Wagner, also known as Fizz. Rob started out blogging in the health and fitness space but quickly realized the potential of pivoting into Amazon's video-based influencer program. In this episode, he shares how the helpful content update actually pushed him to lean harder into Amazon—and it paid off. From Certified Trainer to Amazon Content Creator Rob walks us through how he got started with a blog, using his certifications in personal training and nutrition coaching to create content that genuinely helped people. His blog grew fast, and affiliate income followed. But when Google's helpful content update tanked his traffic, Rob shifted focus. Already in the Amazon Influencer Program, he took it as a sign to double down—and that's when things really took off. Why On-Site Amazon Videos Work So Well Rob explains how the on-site video strategy works: you create a video for a product, upload it to your Amazon dashboard, and—if Amazon chooses to feature it—it shows up right on the product page. No need to drive traffic yourself. If your video gets watched and helps convert a sale, you earn commission. It's a hands-off approach that's scalable and ideal for creators looking for passive-style income. “I create content, upload it, and move on. Amazon takes care of the traffic.” — Rob Wagner Finding the Right Products: What to Look For According to Rob, the key to earning consistently is two-fold: Choose products with proven sales (Amazon even tells you how many have sold). Look for listings with few or no influencer videos to reduce competition. Bonus tip: there are tools (like Rob's own Oink extension) that can help you filter and find ideal product opportunities faster and more strategically. Creator Connections: A Game-Changer for Commission Rates We also talk about Creator Connections—Amazon's internal campaign platform where brands offer higher commission rates to influencers willing to create content. Rob breaks down how this works, why it's worth your time, and how to request free product samples directly from brands to support your content creation. He also shares a crucial mindset shift: those who treat this like a business and work with intention (instead of just creating random content) are the ones who see the biggest returns. Final Advice: Commit to a Strategy Whether you're new to the Influencer program or you've been dabbling and not seeing results, Rob's advice is simple and clear: Commit to a strategy. Solve your product pipeline. Be consistent. There's still money on the table for creators who show up with intention and learn how the program works. Links Mentioned in the Episode: Check out Rob's Oink extension → oink4influencers.com Follow Rob on YouTube → Oink for Influencers Other Helpful Amazon Episodes: Kathleen Kobel, Liz Saunders Facebook FUEL Order the Book & Get Bonuses FUEL Mastermind is HERE Free Guide: Start Your Blog Today You can GO HERE to subscribe and review (On mobile, scroll down past the episodes to "Ratings & Reviews" section, tap the stars, then scroll down to "Write a Review") 2025 Content Planner for Content Creators SUBSCRIBE AND REVIEW I am honored to share a new episode of Creatives on Fire each week to bring you inspiration, behind-the-scenes secrets, and quality tips. I hope it is truly helpful for you. One of the best ways you can bless me in return is to subscribe to the show and leave a review. By subscribing, you allow each episode to be downloaded straight to your phone which helps the download numbers and ensures you never miss an episode. And when you leave a review, you help show others the value of what we provide! You can GO HERE to subscribe and review (On mobile, scroll down past the episodes to "Ratings & Reviews" section, tap the stars, then scroll down to "Write a Review")
In this Marketing Over Coffee: Learn about the latest snake oil, the new LinkedIn, insane projectors, and more! Direct Link to File Everyone is talking about Optimization for AI and I haven’t seen proof of anything Nothing beats having a "How did you hear about us?" field LinkedIn algorithm paper running running wild, you have […] The post We Can Definitely Get You First in ChatGPT appeared first on Marketing Over Coffee Marketing Podcast.
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Episode 112: This week, Kyle Van Pelt talks with Jason Wenk, Founder and CEO of Altruist. Jason has lived and breathed the financial services industry over the last 20 years as a financial advisor, investment systems developer, analyst, and founder. Jason shares his journey from humble beginnings to building some of the fastest-growing RIAs. From his early days at Morgan Stanley to pioneering digital marketing for his own RIAs, Jason discusses the innovations that led to the founding of Altruist. Jason also explores the power of content and why social media platforms are today's hub for advisor growth. In this episode: (00:00) - Intro (02:44) - Jason's money moment (05:21) - From intern to industry disruptor: Jason's path to building two RIAs (13:56) - Jason's digital marketing playbook (17:38) - Where attention is won: YouTube, TikTok, referrals, and more (25:02) - Why offline marketing still crushes in 2025 (28:05) - The pain points that led Jason to create Altruist (34:12) - How Altruist is using AI to transform advisor workflows (43:06) - Jason's Milemarker Minute Key Takeaways Leverage digital marketing. Blogging and creating videos on social media build authority and trust. Play the long game. Social media platforms can drive billions in new business. But when they eventually get crowded, differentiation comes from client experience and outcomes, not just marketing tactics. Know your audience. AI and SEO shifts may impact younger investors, but retirement-age clients still search the old-fashioned way. Tailor your approach to the people you want to reach. Consistency wins. Whether it's local seminars, radio shows, or social media content, firms that pick a lane and execute with discipline tend to outpace the rest. Quotes "A lot of our fastest-growing advisors are using YouTube as their primary mechanism to be in front of new clients. We have a few who are using social media, so they're active on X, some are heavy on LinkedIn, and we're starting to see some who are actually doing decent volume from TikTok." ~ Jason Wenk "Our generation is open about how and what we do. We all have an abundance mindset, and we share and love celebrating everybody else's wins." ~ Jason Wenk "In a world where it'll be nearly impossible to be different and unique based on your content, what you actually deliver will matter a lot more. Driving the best outcomes and the best experience will become a differentiator. " ~ Jason Wenk Links Jason Wenk on LinkedIn Altruist Morgan Stanley AI Assistance - Altruist Elon Musk Connect with our hosts Milemarker.co Kyle on LinkedIn Jud on LinkedIn Subscribe and stay in touch Apple Podcasts Spotify YouTube Produce game-changing content with Turncast Turncast helps your company grow by producing top-quality content and fostering transformative conversations. We specialize in content generation, podcasting, digital strategy, and audience growth for fintech and financial services companies. Learn more at Turncast.com.
Dan Meyer from Amplify discusses his career thus far in mathematics education, including his work as a teacher, as a graduate student and blogger at Stanford University, and with Desmos instructional technology. Dan's old dy/dan blog Set of Three-Act Math Tasks "Math class needs a makeover" TED talk List of episodes
Show Notes:Franklin Habit talks about working in higher education administration (and elsehwere) before eventually finding happiness in his current profession within the fiber arts. He discusses some of the blind alleys he explored, including museum work, opera stage directing, web design, and online marketing. Building a Career in KnittingFranklin shares how he learned to knit from a veteran knitter and classmate, Eliza Lake. He describes how his blog about knitting took off, leading to a book deal and a career in teaching and writing. Franklin recounts the early days of his blog, starting with a department lecture where he first heard the word "blog." He describes how he initially thought his blog was private and was surprised by the comments and traffic it received. Franklin mentions attending the Rhinebeck Sheep and Wool Festival, and meeting major figures in the fiber arts community. COVID and Transition to Teaching and SpeakingFranklin discusses how the COVID-19 pandemic affected his in-person teaching and speaking engagements. He explains his transition to online teaching and to Patreon, which helped him maintain income during the pandemic. Franklin shares how he enjoys making videos and audio pieces and adapting his in-person classes for online audiences. Living in Paris The conversation turns to Paris, why he moved there, and his life in Paris, including his love for walking and discovering hidden places. He mentions attending performances and visiting museums and galleries. Franklin talks about his Instagram account, where he posts about his daily life, needlework, and animals in his neighborhood. He explains how he balances posting about knitting with other interests to keep his followers engaged. Harvard Reflections Franklin reflects on how his art history degree from Harvard influences his knitting and teaching. He mentions professors James Ackerman, John Shearman, and Seymour Slive, who taught him valuable research and teaching skills. He explains how his background in art history helps him connect historical and cultural elements to his knitting, and he uses his knowledge of art and architecture to design and teach knitting patterns. Franklin explains the complexity of knitting, including the mathematical and three-dimensional aspects. He mentions teaching students how to knit using pre-literate methods and the connections to ancient systems like the Kanon of Polykleitos. He also discusses the gender perceptions and prejudices associated with knitting, and his upcoming project with Knit Stars, a series of classes and documentaries about notable needleworkers. Timestamps: 03:12: Discovering Knitting and Blogging 05:43: Franklin's Unique Style and Books 11:11: The Early Days of Blogging 17:05: Transition to Online Teaching and Patreon 20:45: Life in Paris and Instagram 29:42: Influence of Art History on Knitting 51:09: Complexity and Satisfaction in Knitting 51:29: Gender Perceptions in Knitting 51:46: Franklin's Online Presence and Future Plans Links: Instagram and Threads: @franklin.habit Bluesky: @franklinhabit.bsky.social Patreon:patreon.com/franklinhabit Knit Stars: https://knitstars.com/masterclass-franklin-habit/?ref=567&utm_campaign=franklins-season-10 YouTube channel: youtube.com/franklinhabit Society6 (art prints and merchandise): society6.com/franklinhabit Spoonflower (fabrics and wallpapers): spoonflower.com/profiles/franklinhabit Foxe and Boxe Project: foxeandboxe.com Featured Non-profit: The featured non-profit of this week's episode is recommended by Pete Schmidt who reports: “ Hi, I'm Pete Schmidt, class of 92. The featured non-profit of this week's episode of The 92 Report is the Davis Phinney Foundation. Davis started this Parkinson's disease patient advocacy organization to focus on how people with Parkinson's disease can be empowered to take charge of their condition and live their best lives now. I've worked with the foundation for over a decade and served on their board for six years and am currently serving as chairman. You can learn more about their work at dpf.org. And now, here's Will Bachman with this week's episode.” To learn more about their work, visit: dpf.org.
Many adults assume that kids only tolerate online learning—that it's isolating, transactional, and never as “real” as learning in person. But what if students themselves told a different story? What if distance learning could be creative, inspiring, and a place to make authentic friendships?In this episode, we meet Maddie (11) and Ella (13), co-hosts of The Recess Rundown, a podcast created entirely by and for self-directed learners. What started as homeschooling and a love of writing, journaling, blogging, and gaming has grown into a vibrant collaboration fueled by Recess.gg, the online community where they found not only peers but also mentors and their closest friends. Through their podcast, they amplify the projects of other young creators, from coders and artists to bloggers and novelists—and in the process, they discover their own voice.Maddie and Ella remind us that kids don't just consume digital culture—they shape it. They share what they've learned about podcasting, what inspires them from fellow students, and how distance learning has built their confidence and community.Listeners will learn:How self-directed learners find their passions through creative outlets like journaling, podcasting, and blogging.Why online friendships can be just as authentic—and even more motivating—than in-person ones.How communities like Recess.gg create a “safe bubble” that grows confidence, connection, and curiosity.Why peer inspiration is one of the most powerful forces in education—and how it drives new projects and ambitions.What it looks like when kids, not adults, set the agenda for their learning.If you're a parent, educator, or school leader wondering whether online learning can truly spark joy, curiosity, and belonging, this episode will challenge your assumptions—and let Maddie and Ella show you what's possible when kids lead.Episode LinksThe Recess Rundown Podcast – Student-created show about self-directed learningRecess.gg – Where young learners connect, collaborate, and createInterview with Recess.gg founder Ben Somers - Why Distance Learning #65: Turning Virtual Learning into a Multiplayer ExperienceHost LinksExplore virtual learning resources and programs at CILC.org with Tami Moehring and Allyson MitchellDiscover global learning experiences at Banyan Global Learning with Seth Fleischauer
In this Marketing Over Coffee: Learn about Guru 2025, Apple Intelligence for Email, AI, and more! Direct Link to File Direct Marketing runs in the family! Was the Guru email event created as virtual first? Is it about exhibitor dollars or lead gen? The rise of personality driven business Splitting time between multiple businesses Guru […] The post Jay Schwedelson on Email, Nicole Kidman, and Bad TV appeared first on Marketing Over Coffee Marketing Podcast.
Patrick McKenzie is joined by Chris Best, CEO of Substack, to discuss how the platform created new economic infrastructure for independent media. They explore Substack's evolution from a simple newsletter tool to a full media network, the revenue guarantee program that attracted prominent writers, and the company's principled stance on press freedom during the "cancel culture" years. Chris explains how subscription-based business models create better incentive alignment than attention-based advertising, and discusses new features like AI-powered video production and Substack Defender, their legal protection program for writers facing lawsuits.–Full transcript available here: www.complexsystemspodcast.com/how-blogging-went-legit-with-substack-ceo-chris-best/–Sponsor: MercuryThis episode is brought to you by Mercury, the fintech trusted by 200K+ companies — from first milestones to running complex systems. Mercury offers banking that truly understands startups and scales with them. Start today at Mercury.com Mercury is a financial technology company, not a bank. Banking services provided by Choice Financial Group, Column N.A., and Evolve Bank & Trust; Members FDIC.–Links:Chris Best's Substack: https://cb.substack.com/–Timestamps:(00:00) Intro(00:53) The evolution of online publishing(01:20) Substack's business model(02:05) Challenges and opportunities in media(03:47) The role of engagement in media(06:03) The birth of Substack(08:58) Making paid newsletters accessible(10:54) Revenue guarantees and early success(13:05) Substack's impact on journalism(17:59) Freedom of the press and Substack's stance(19:24) Sponsor: Mercury(20:40) Twitter's influence on journalism(24:09) Substack's role in modern media(26:04) The impact of cancel culture on journalism(26:53) The evolution of blogging and discourse(30:53) Substack's expansion into podcasts and video(32:42) AI and the future of media production(38:20) Substack defender(42:22) The growing network and future of Substack(46:03) Wrap
Everything SEO - Making SEO More Accessible, Adaptable, and Achievable for Small Businesses
In this episode of The Blogging and SEO Show, I'm chatting with podcast guesting strategist Amanda Bennett about simple, social media optional ways to grow your audience using podcast interviews, real-life networking, and community-led marketing. We dig into why guesting can outperform constant posting, how to choose the right shows, and the one clear call to action you should offer so listeners actually take the next step. You'll also learn scrappy ways to repurpose guest interviews into blog posts for long-term SEO, build high-quality backlinks, and track what's working so your blogging and SEO efforts compound without burning you out.Questions answered in this episode:Why is blogging and podcasting a such a good pairing when it comes to being social media optional?What single call to action works best for podcast listeners and how should you present it?Should you send listeners to a freebie or paid offer after an interview?Do we pick one CTA to send, or can we give them options?Connect with Amanda:Podcasting Moms ClubMore Ways to Learn & Connect with Me:Blog: www.thecommamamaco.com/blogInstagram: @commamama.coDon't forget to follow and subscribe to the show to be notified when new episodes are available! Go ahead and subscribe to the newsletter and get inbox notifications and access to exclusive deals for my listeners - Get on the list.
Today on the podcast, we welcome back two previous guests. Dana Anspach is the founder and CEO of the financial planning firm, Sensible Money, based in Scottsdale, Arizona, and she has been practicing as a financial planner since 1995. Dana is also the author of the lecture series “How to Plan for the Perfect Retirement,” available on The Great Courses, and the author of the books Control Your Retirement Destiny and Social Security Sense. She has begun blogging about her own retirement journey on The Retirement Manifesto website.Fritz Gilbert retired in his mid-50s and has been blogging about his retirement experience ever since. He is the creator of The Retirement Manifesto, and he also wrote a book about retirement called, Keys to a Successful Retirement: Staying Happy, Active, and Productive in Your Retired Years.BackgroundDana Anspach BioSensible MoneyHow to Plan for the Perfect Retirement on The Great CoursesControl Your Retirement Destiny: Achieving Financial Security Before the Big Transition, by Dana AnspachSocial Security Sense: A Guide to Claiming Benefits for Those Age 60-70, by Dana Anspach“Dana Anspach: How to Build an All-Weather Retirement Plan,” The Long View podcast, Morningstar.com, Oct. 18, 2022.Fritz Gilbert BioThe Retirement ManifestoKeys to a Successful Retirement: Staying Happy, Active, and Productive in Your Retired Years, by Fritz Gilbert“Fritz Gilbert: Early Retirement Made Simple,” The Long View podcast, Morningstar.com, Oct. 27, 2021.Blogging and Phases of Retirement“A New Chapter for The Retirement Manifesto,” by Dana Anspach, theretirementmanifesto.com, May 22, 2025.“When to Start Planning for Retirement: Understanding the ‘Pre-Go' Years,” Video with Dana Anspach, sensiblemoney.com, July 2, 2025.“Retirement—My Journey From ‘No, Never' to ‘Maybe One Day,'” by Dana Anspach, theretirementmanifesto.com, June 5, 2025.“The Ten Commandments of Retirement,” by Fritz Gilbert, theretirementmanifesto.com, March 6, 2018.“The 4 Phases of Retirement,” by Fritz Gilbert, theretirementmanifesto.com, Feb. 1, 2024.“Why 28% of Retirees Are Depressed,” by Fritz Gilbert, theretirementmanifesto.com, June 22, 2023.Spending in Retirement and Social Security“Scared to Spend? (You're Not Alone),” by Fritz Gilbert, theretirementmanifesto.com, Nov. 21, 2024.“The Role of Annuities in Retirement Planning 2024,” Webinar with Dana Anspach, sensiblemoney.com, May 24, 2024.“5 Top Regrets of Retirees (and How to Avoid Them),” by Fritz Gilbert, theretirementmanifesto.com, Jan. 30, 2025.“How Social Security Spousal Benefits May Change My Claim Date,” by Dana Anspach, theretirementmanifesto.com, June 26, 2025.“Rethinking the 4% Safe Withdrawal Rule,” by Fritz Gilbert, theretirementmanifesto.com, Nov. 18, 2021.“Don't Cheat Yourself With the 4% Rule! 2021,” Webinar with Dana Anspach, sensiblemoney.com, May 18, 2021.The Safe Withdrawal Rate Series (Early Retirement Now with Karsten Jeske, also known as “Big Ern”)Tax Planning“The Golden Age of Roth Conversions,” by Fritz Gilbert, theretirementmanifesto.com, Oct. 12, 2023.“My Biggest Surprise in Retirement,” by Fritz Gilbert, theretirementmanifesto.com, June 12, 2025.OtherFreedom for FidoThe Four Phases of Retirement: What to Expect When You're Retiring, by Riley MoynesDie With Zero: Getting All You Can From Your Money and Your Life, by Bill Perkins“Guaranteed Income: A License to Spend,” by David Blanchett and Michael Finke, Retirement Income Institute, June 2024.A Richer Retirement: Supercharging the 4% Rule to Spend More and Enjoy More, by Bill BengenAsset Dedication
Hey there, everyone!A common question I get from practice owners is: “What kind of content should I be creating to market my practice?” Should you be blogging? Doing video? Starting a podcast?I get it. The options are endless, and each has its own learning curve. That's why this week, I'm sharing my own content creation journey—the wins, the flops, and a few good lessons I've learned over the years.Here's some of what you'll hear:The time I hurt my hand the night before my blog was due but published anyway (and why that's NOT the way to do marketing!).What seven years of blogging taught me about writing for your clients—and yourself.Why my experiment with YouTube worked… and why it didn't.How podcasting finally clicked as my “just right” content platform.Most of all, you'll learn the key questions to ask yourself when choosing the format that fits you best.Whether you're just starting out or ready to refresh your marketing strategy, this episode will help you get clear on where to focus your energy.Give this a listen—I think it'll help you breathe easier as you build your authentic online presence.~Wendy
This episode tackles the common dilemma photographers face about whether blogging still matters compared to Instagram posting. Meredith's husband explains that blogs aren't meant to directly bring clients but to provide long-term value, authority, and useful resources. He stresses quality over quantity, advising website owners to focus on fewer, stronger posts instead of weekly filler or AI-generated content. This helps build credibility, avoids “garbage” blogs, and makes websites more valuable to both Google and real users.Timestamps[0:00] Introduction and listener question setup[0:24] The Instagram vs. blogging dilemma[1:18] Why Instagram success still matters[1:41] What groups say about blogging frequency[2:47] Social media posting expectations vs. reality[3:55] Why blogs shouldn't be written to sell directly[4:38] The problem with old, broken blogs[6:35] “Garbage” blogs and how they harm SEO[7:43] Quality over quantity: monthly vs. weekly blogging[10:35] What makes content truly valuable ---
Everything SEO - Making SEO More Accessible, Adaptable, and Achievable for Small Businesses
Scaling your business without burning out isn't about doing more, it's about building better systems. If you've ever wondered how to deliver a premium client experience while working fewer hours, this conversation will show you what's possible.In this episode of The Blogging and SEO Show, I'm joined by Ashley Rose from Systems Over Stress. Ashley is an automations and Airtable expert who helps coaches and service providers streamline client management, reduce admin overwhelm, and create scalable systems that let them become truly social media optional.Questions answered in this episode:How can Airtable systems help you become more social media optional in your businessWhat are the differences between Airtable and tools like Notion, Asana, or spreadsheetsHow can automations improve client experience while saving you hours of manual workWhat role do systems play in scaling from a handful of clients to consistent 20K monthsHow can systems help you create freedom to take time off without sacrificing resultsConnect with Ashley:Ashley Rose is an automations and Airtable expert, who has helped hundreds of coaches move off of spreadsheets and into streamlined & automated systems. As a neurodivergent business owner, she knows the power of systems to scale your group program & business on part-time hours, without sacrificing client experience or burning out.Her 12 month systems support container, Systems Over Stress, helps online coaches build client management Airtable systems that reduce overwhelm, save hours of admin time and team cost, and improve their client experience as they scaleJoin her FREE live masterclass on Monday 9/29 @ 11am Pacific → Join hereMore Ways to Learn & Connect with Me:Blog: www.thecommamamaco.com/blogInstagram: @commamama.coDon't forget to follow and subscribe to the show to be notified when new episodes are available! Go ahead and subscribe to the newsletter and get inbox notifications and access to exclusive deals for my listeners - Get on the list.
Tim and Lindsay discuss the importance of blogging for photographers, emphasizing its role as a powerful marketing tool that can attract clients over time. They explore strategies for effective client communication, the significance of follow-ups, and the benefits of creating engaging and evergreen content. The conversation also covers SEO strategies, sustainable blogging practices, and the value of educational content in establishing expertise in the photography industry.
In this Marketing Over Coffee: Learn about Tombook, Comet, Airpods Pro 3 and more! Direct Link to File In John’s Tombook, Tom Webster asks a podcast host why they go off topic Perplexity Comet – arrival of the AI browsers? And when you don’t want to use them What’s going on with GA4 and analytics? […] The post Do You Really Want An AI Browser? appeared first on Marketing Over Coffee Marketing Podcast.
Enza Whiting teaches us about the power of community in food blogging and why finding your people can transform both your business and your joy. She has been a food blogger for about 4 years. This is her second career and her passion. Before this, she was a director for a national insurance company for 34 years. Her website memorializes their traditional family recipes, traditions, and new family favorites. Blogging can feel lonely, but you don't have to do it alone. In this conversation, we dive into how building a trusted group of peers can accelerate growth, reduce overwhelm, and keep your passion alive. Enza shares her journey from corporate life to blogging and how surrounding herself with supportive peers has been the key to her momentum. Key points discussed include: Community beats isolation: Why blogging becomes more sustainable when you stop doing it alone. Find your circle at conferences: How in-person events can spark lasting relationships. Consistency matters: Meeting regularly keeps accountability and friendships strong. The glue is personal connection: Building bonds beyond business creates trust and longevity. Support during struggles: A group that understands your wins and setbacks keeps you grounded. Start small: Even two or three committed people can form a powerful support system. Invest in relationships: Time and energy spent nurturing connections will pay off. Look for generosity, not competition: Healthy groups share ideas freely and lift each other up. Connect with Enza Whiting Website | Instagram
Everything SEO - Making SEO More Accessible, Adaptable, and Achievable for Small Businesses
In this episode of The Blogging and SEO Show, I'm diving into how you can make your business more social media optional by repurposing your existing content for greater visibility. From transforming podcasts into blog posts to reusing carousels, LinkedIn posts, or YouTube videos, we're talking about how to stretch your content further so it keeps working for you long after the initial post fades. If you've ever felt stuck on the content creation hamster wheel, this episode will show you how SEO and blogging can help you repurpose smarter, not harder.Questions answered in this episode:Why is it risky to rely on social media alone for visibility?How does repurposing content into blog posts boost SEO and long-term traffic?What's the easiest way to choose which content to repurpose and where to share it?More Ways to Learn & Connect with Me:Blog: www.thecommamamaco.com/blogInstagram: @commamama.coDon't forget to follow and subscribe to the show to be notified when new episodes are available! Go ahead and subscribe to the newsletter and get inbox notifications and access to exclusive deals for my listeners - Get on the list.
Blogging can feel like a juggling act. Without a plan or the right systems in place, it's easy to get overwhelmed and feel like you're always behind. That's exactly why Amy and Jennifer have fallen in love with a few blogging tools that help them stay organized, focused, and sane. Tune into this episode of The Ultimate Blog Podcast to hear three of their go-to tools they use every week. Whether you're brand new to blogging or several years in, these are simple, beginner-friendly tools that can grow with you and make a real difference in your business.
Megan chats with Kelsey Smith, who went from beauty YouTuber to successful food blogger, about how to reinvent your blog with intentional pivots and smart systems (instead of giving up completely). Kelsey Smith is the recipe developer and content creator behind By Kelsey Smith, where she shares shortcut, no-fuss comfort food for busy families. Her recipes focus on simple, time-saving ingredients that make homemade cooking feel doable, even on the busiest nights. From no-bake desserts to one-pan meals, everything is designed to minimize effort without sacrificing flavor. Blogging rarely follows a straight path. From beauty YouTube videos to a food blog that now out-earns Kelsey freelance work, this story shows how resilience, systems, and incremental changes can lead to sustainable growth. Key points discussed include: - Pivot with purpose: See how shifting niches can unlock new energy and direction. - Incremental change works: Learn how small, steady steps prevent burnout and create momentum. - Ride the ups and downs: Find out how to navigate algorithm hits, traffic drops, and discouragement. - Systems bring peace: Build schedules and backend workflows that make blogging manageable. - Community matters: Discover why masterminds, groups, and conferences accelerate growth. - Diversify income: Balance freelance work and blogging to create stability and confidence. - Stay authentic: Focus on the work you love while letting go of trends that no longer serve you. Connect with Kelsey Smith Website | Instagram
Everything SEO - Making SEO More Accessible, Adaptable, and Achievable for Small Businesses
In this episode of The Blogging and SEO Show, I'm sharing a behind-the-scenes look at why my attempt to launch a second podcast didn't work out and why that's completely okay. From following creative whims that sometimes flop, to understanding that my new creative juices actually aligned with this show...this episode is all about the realities of experimenting in online business and the lessons that come with it. More Ways to Learn & Connect with Me:Blog: www.thecommamamaco.com/blogInstagram: @commamama.coDon't forget to follow and subscribe to the show to be notified when new episodes are available! Go ahead and subscribe to the newsletter and get inbox notifications and access to exclusive deals for my listeners - Get on the list.
In this Marketing Over Coffee: Learn about what networks are on the way up, which are on the way down, and what’s coming next for social and content! Direct Link to File Checking in with the CEO and Founder of social media management tool Agorapulse The Grand Vision versus the Pivot and Change Entrepreneurial Journey […] The post The State of Social with Emeric Ernoult of Agorapulse! appeared first on Marketing Over Coffee Marketing Podcast.
In this episode of Sharing the Heart of the Matter, hosts Wynne Leon Vicki Atkinson engage with author Chris Thelen, discussing his latest political thriller, Race for Redemption, and the challenges of writing a sequel to his previous work, Islands of Deception. Chris shares insights into his writing process, the importance of character development, and the balance of managing multiple writing projects. The conversation also touches on the significance of research in creating authentic narratives and the creative growth that comes from switching genres. Chris offers valuable advice for aspiring writers, emphasizing the importance of networking and putting one's work out into the world.takeawaysWriting a sequel presents unique challenges, including maintaining character consistency.Chris balances multiple writing projects, including a light science fiction book.Research plays a crucial role in Chris's writing, enhancing authenticity.Feedback from readers can significantly influence character development in sequels.Switching genres can help authors grow creatively and expand their readership.Blogging is a valuable tool for writers to share their work and receive feedback.Networking within the writing community can open doors for aspiring authors.The creative process often involves vulnerability and the courage to seek help.Links for this episode:Chris Thelen's website: https://chrisgthelen.com/Race for Redemption on Amazon and Barnes & NobleFrom the Hosts:Vicki's book about resilience and love: Surviving Sue; Blog: https://victoriaponders.com/Wynne's book about her beloved father: Finding My Father's Faith; Blog: https://wynneleon.c
Matt Molen teaches us how to transform email from a dreaded chore into a powerful, money-making, audience-building machine. Matt Molen is the CEO of Email Crush (emailcrush.com) and the creator of Email on Autopilot (emailonautopilot.com), the course that helps creators grow email lists fast, send stuff people actually open, and automate the rest so it runs while you sleep. He's helped hundreds of bloggers go from “Ugh, I should really send a newsletter…” to “Whoa, email is an awesome traffic driver!” Whether you want to DIY your strategy or hand it off completely, Matt's your guy. His boutique agency runs email for some of the biggest creators online, the ones whose content you've read, bookmarked, or binge-scrolled at 2 a.m. Email can be your strongest growth tool - if you know how to use it. Learn how to send emails with purpose, grow your list with confidence, and see results that truly matter. Key points discussed include: - Why consistency is everything: Learn why sending emails regularly builds trust and long-term traffic. - Send more than you think: Find out why daily or multiple sends a week can actually serve your audience better. - Traffic and branding boost: Discover how email strengthens your positioning while driving clicks to your blog. - Repurpose what works: Learn how to repeat winning emails without overwhelming your subscribers. - Simple growth strategies: Use tools like lead magnets and gated print features to expand your list. - Selling through email: Build trust first, then confidently share your products and offers. - Use data wisely: Evaluate open rates, clicks, and repeat success to refine your system. Connect with Matt Molen Website | Instagram
The ROI Power of SEO Blogging: Time, Money, and Energy Explained with Favour Obasi-Ike | Get exclusive SEO newsletters in your inbox.In this episode, we explain the Return on Investment (ROI) of blogging for businesses, emphasizing the long-term benefits in time, money, and energy highlighting that blogging, even using AI for content creation with human refinement, significantly boosts online visibility and authority by answering frequently asked questions. Key strategies include optimizing content with keywords for search engines, updating older posts, and repurposing existing content from platforms like Clubhouse as blog posts or podcast episodes to maximize reach. The conversation also touches on the importance of creating an author profile for credibility and using search operators to understand market positioning, ultimately asserting that consistent, relevant content creation is crucial for organic growth and sustained business presence.Next Steps for Digital Marketing + SEO Services:>> Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike>> Need more information? Visit our Work and PLAY Entertainment website to learn about our digital marketing services.FAQs on Blogging ROI and Digital Authority in the AI Age1. What is the fundamental concept behind the ROI of blogging?The Return on Investment (ROI) of blogging is viewed through three core ingredients: time, money, and energy. While many associate ROI primarily with monetary gain, the discussion emphasizes the long-term benefits and efficiency blogging can bring to a business. The idea is that a focused investment of these three resources into blogging can lead to significant and sustained positive outcomes, even if the initial outlay seems small. The goal is to maximize the impact of content creation by strategically using these ingredients, ultimately leading to increased visibility, authority, and potential for passive income.2. How can I determine if blogging is a worthwhile strategy for my business or industry?A practical method to assess the relevance of blogging for your business is to use Google search operators. By typing "blog / [your topic]" (e.g., "blog / social media tips" or "blog / how to cook chicken") into Google, you can see existing blogs that cover your intended subject matter. This directly shows you what Google recognizes as relevant content in your niche, and whether your competitors are present. If you don't see your own website or content in these results, it indicates a missed opportunity and suggests that blogging could be a beneficial strategy to gain visibility and authority in your industry. Additionally, using "site:yourdomain.com [keyword]" can reveal if your existing content is being indexed for specific keywords.3. How does updating old blog content contribute to its ROI, especially in the context of AI?Updating older blog content is crucial for maintaining and enhancing its ROI. Search engines, particularly with the rise of AI, prioritize "last mod" (last modified) dates. This means that content that has been recently updated and republished is more likely to appear in search results. By updating existing blogs, you signal to search engines that your information is fresh and relevant, increasing its visibility and authority. This practice can double the efficiency of your initial time investment, as you're leveraging existing content to continue attracting traffic and engagement, rather than starting entirely from scratch with new articles.4. Can AI tools like ChatGPT be used to effectively create blog content, and what is the recommended best practice?Yes, AI tools like ChatGPT can be effectively used for blog content creation, but the best practice is to use them as a first draft or a starting point, rather than as the sole author. While AI can generate content, it's crucial for the blogger to "humanize" it, injecting their unique voice, insights, and brand personality. One participant even mentioned using AI to write content specifically for their local business and achieving top search rankings after humanizing it. The recommendation is to use AI to get content ideas, summaries, or even initial drafts, and then to personally refine and optimize it. This ensures that the content is not only informative but also authentic and engaging for the target audience.5. How can I leverage various online platforms (search engines, social media, AI answer engines) to maximize the reach of my blog content?To maximize the reach of your blog content across various platforms, a balanced strategy is recommended:Search Engines (Traditional): Use Google and Bing for traditional search visibility.Answer Engines (Voice Search): Consider how your content would be found via voice assistants like Siri, Alexa, or Google Assistant, which provide direct answers.AI Search Engines: Utilize platforms like ChatGPT, Perplexity, and Grok for AI-driven responses.By observing which brands consistently appear across all these platforms for a given topic, you can identify top authorities. Your goal is to become one such authority by consistently providing fresh, recent, and quick information. This involves writing extensive blog posts on your website (80% of your effort) and then leveraging social media (20% of your effort) to promote and build community around that content. People often discover information through search and then seek out the brand on social media, so a cohesive presence across all platforms is vital.6. What is the significance of an "author profile" in blogging for increasing online visibility and authority?An author profile attached to your blog posts significantly boosts your online visibility and authority. Most website platforms (WordPress, Wix, Squarespace, etc.) allow you to create an author profile for your published content. This profile typically includes links to your social media (LinkedIn, Facebook, X, etc.), creating a comprehensive digital footprint. Search engines and AI servers actively look for authors, profiles, and associated links, which helps them understand the context and credibility of your content. By presenting your blogs under a clear author profile (either your personal name or company name), you establish yourself or your brand as a recognized expert, increasing your chances of showing up for topical searches and building trust with your audience.7. How can I transform existing content, like podcast episodes or Clubhouse replays, into effective blog posts to drive traffic?Existing audio content, such as podcast episodes or Clubhouse replays, can be efficiently repurposed into blog posts to drive traffic. The process involves:Transcribing the audio: Use tools like Notebook LM (Google) or Descript to transcribe the audio into text.Extracting key information: From the transcription, identify frequently asked questions (FAQs) and summarize the main points.Humanizing and optimizing: Take the summary and use AI tools (like ChatGPT) to refine it into a comprehensive blog post. Crucially, humanize the AI-generated text to match your brand's voice.SEO Optimization: Incorporate relevant keywords into the blog post's title, body, and URL to improve searchability.Linking: Embed the audio (podcast or replay) within the blog post and link the blog post back to your website, social media, and any other relevant platforms.This strategy maximizes content that you've already invested time and energy into, effectively "killing two birds with one stone" by reaching both audio listeners and text readers, and creating a loop of traffic between different content formats.8. What is the "crawl budget" in relation to publishing multiple blog posts per day, and how does it affect content indexing?The "crawl budget" refers to the limit on how many new or updated links Google Search Console will process from your website each day. While you can publish an unlimited number of blogs on your own website (your "house"), Google has a quota, typically allowing you to submit around 10 links per day for indexing. This means that even if you publish 20 blogs in a day, only the first 10 submitted will likely be immediately logged and processed by Google's system within a 24-hour period. Each published post is logged with a precise date and time stamp (hours, minutes, seconds, milliseconds). Understanding the crawl budget is important for managing expectations regarding how quickly your new content will appear in search results and for strategically planning your publishing schedule if you aim for rapid indexing.Digital Marketing SEO Resources:>> Join our exclusive SEO Marketing community>> Read SEO Articles>> Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike>> Subscribe to the We Don't PLAY PodcastBrands We Love and SupportDiscover Vegan-based Luxury Experiences | Loving Me Beauty Beauty ProductsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Join us, while we're Waiting For Review... In this show: Daniel shares how Claude Code both helped and frustrated him while cleaning up warnings and tackling long-standing to-dos, reflecting on the “video game” feeling of working with AI tools. Dave talks about pushing Claude into orchestrator mode, hitting its limits, and resetting his approach. We cover where these tools shine, where they fall over, and the importance of keeping things human. Along the way: dusty offices, VHS shaders, a trip to a budget amusement park, and Daniel's discovery of Focus Friend; an adorable productivity app with a sock-knitting bean
Join us, while we're Waiting For Review... In this show: Daniel and Dave are back after a break. Daniel talks some sad news, and taking some time offline, and Dave has been diving deep into shaders and creative coding. The chat covers Telemetry Deck merchandise ideas, Blender experiments, and how Claude AI is fitting into Dave's workflow for project management and coding. There's also some talk about blogging, accessibility, and finding joy again in indie development. -- We are open for sponsorship! email us at contact@waitingforreview.com (mailto:contact@waitingforreview.com) The Discord server is open to all, and you can contact us via our social links below. Enjoy the show, Dave ✨ und Daniel
Optimizing your website for Q4 success, making your personal brand stand out, and adapting to the changing landscape of content creation with Madison Wetherill from Grace and Vine Studios. ----- Welcome to episode 535 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Madison Wetherill from Grace and Vine Studios and Joyfully Mad. Branding, Blogging, and Q4: How to Stand Out Online In this conversation, Madison discusses the importance of personal branding and website optimization for food bloggers, especially as they prepare for the critical Q4 season. She emphasizes the need for food creators to carefully define their niche and audience, effectively communicate their brand message, and integrate your brand into your site. Madison also shares strategies for standing out in a saturated market and the significance of calls to action on websites. The discussion highlights the evolving landscape of content creation and the need for bloggers to adapt to stay relevant and connect with their audience. Three episode takeaways: How to audit your own content — Madison shares how to review your site for user experience and brand messaging. She explains how to optimize individual blog posts to convey your personal brand and voice, why you must always review your blog on mobile, and how to ensure that every page on your website reflects your brand. Madison describes this process as the foundational work that will make your brand sustainable in the years to come — sold. How to adapt to the changing landscape of content creation — Bjork and Madison discuss the importance of creating an online space and content style that is uniquely yours to stand out from AI (and in a saturated market). Engaging with your audience through personal stories can enhance connection, which is critical for building trust with your audience and moving beyond a transactional relationship for recipes. How can you be more helpful for your audience? What makes you different? How (and why) to prepare your site for Q4 — Q4 is a critical time for food creators thanks to increased site traffic and earning potential. But Madison explains that many creators forgot to get their websites ready and are missing an opportunity. She shares exactly how to do this and why website optimization is crucial for converting traffic into loyal followers. Resources: Grace + Vine Studios Joyfully Mad How to Optimize Your Website Design as a Food Blogger with Madison Wetherill The Vine Podcast MKBHD Pinch of Yum Ask From Food Blogger to CEO: How to Scale Your Blog Without Losing Yourself with Bjork Ostrom Follow Madison on Instagram Join the Food Blogger Pro Podcast Facebook Group Thank you to our sponsors! This episode is sponsored by Member Kitchens and Raptive. Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here. If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.
TypePad's shutdown prompts a PSA on exporting old blogs, while the panel welcomes the nostalgic return of MacSurfer—an Apple-news aggregator reborn in beta. Chuck Joiner, David Ginsburg, Eric Bolden, Jim Rea, Jeff Gamet, Marty Jencius, Mark Fuccio weigh whether curated headlines still matter in an RSS world, discuss topic vs site organization, search usefulness, and daily cadence. Along the way are comments about decluttering, fiber-speed brags, and how aggregation style shapes what we read. Get Tidy Today with Cloud Cleanup and CleanMyMac! Try 7 days free and use my code MACVOICES20 for 20% off at clnmy.com/MACVOICES. Show Notes: Chapters: 0:00 – TypePad departs; opening 0:58 – Panel hellos and Labor Day hangover 3:23 – Weekend notes and will-writing humor 4:40 – Gigabit fiber and decluttering talk 7:17 – PSA: TypePad shutdown and export deadline 8:31 – MacSurfer returns: what it is now 10:32 – Why curated Apple headlines still appeal 12:35 – RSS vs aggregation; duplicates and value 16:54 – Cloud Cleanup sponsor read 18:44 – How MacSurfer groups sources and topics 21:44 – Organizing by topic vs by site in readers 23:37 – Daily cadence, archives, and nostalgia 25:07 – Closing reflections Links: Typepad is shutting down https://everything.typepad.com/blog/2025/08/typepad-is-shutting-down.html MacSurfer https://macsurfer.com Guests: Eric Bolden is into macOS, plants, sci-fi, food, and is a rural internet supporter. You can connect with him on Twitter, by email at embolden@mac.com, on Mastodon at @eabolden@techhub.social, on his blog, Trending At Work, and as co-host on The Vision ProFiles podcast. Mark Fuccio is actively involved in high tech startup companies, both as a principle at piqsure.com, or as a marketing advisor through his consulting practice Tactics Sells High Tech, Inc. Mark was a proud investor in Microsoft from the mid-1990's selling in mid 2000, and hopes one day that MSFT will be again an attractive investment. You can contact Mark through Twitter, LinkedIn, or on Mastodon. Jeff Gamet is a technology blogger, podcaster, author, and public speaker. Previously, he was The Mac Observer's Managing Editor, and the TextExpander Evangelist for Smile. He has presented at Macworld Expo, RSA Conference, several WordCamp events, along with many other conferences. You can find him on several podcasts such as The Mac Show, The Big Show, MacVoices, Mac OS Ken, This Week in iOS, and more. Jeff is easy to find on social media as @jgamet on Twitter and Instagram, jeffgamet on LinkedIn., @jgamet@mastodon.social on Mastodon, and on his YouTube Channel at YouTube.com/jgamet. David Ginsburg is the host of the weekly podcast In Touch With iOS where he discusses all things iOS, iPhone, iPad, Apple TV, Apple Watch, and related technologies. He is an IT professional supporting Mac, iOS and Windows users. Visit his YouTube channel at https://youtube.com/daveg65 and find and follow him on Twitter @daveg65 and on Mastodon at @daveg65@mastodon.cloud. Dr. Marty Jencius has been an Associate Professor of Counseling at Kent State University since 2000. He has over 120 publications in books, chapters, journal articles, and others, along with 200 podcasts related to counseling, counselor education, and faculty life. His technology interest led him to develop the counseling profession ‘firsts,' including listservs, a web-based peer-reviewed journal, The Journal of Technology in Counseling, teaching and conferencing in virtual worlds as the founder of Counselor Education in Second Life, and podcast founder/producer of CounselorAudioSource.net and ThePodTalk.net. Currently, he produces a podcast about counseling and life questions, the Circular Firing Squad, and digital video interviews with legacies capturing the history of the counseling field. This is also co-host of The Vision ProFiles podcast. Generally, Marty is chasing the newest tech trends, which explains his interest in A.I. for teaching, research, and productivity. Marty is an active presenter and past president of the NorthEast Ohio Apple Corp (NEOAC). Jim Rea built his own computer from scratch in 1975, started programming in 1977, and has been an independent Mac developer continuously since 1984. He is the founder of ProVUE Development, and the author of Panorama X, ProVUE's ultra fast RAM based database software for the macOS platform. He's been a speaker at MacTech, MacWorld Expo and other industry conferences. Follow Jim at provue.com and via @provuejim@techhub.social on Mastodon. Support: Become a MacVoices Patron on Patreon http://patreon.com/macvoices Enjoy this episode? Make a one-time donation with PayPal Connect: Web: http://macvoices.com Twitter: http://www.twitter.com/chuckjoiner http://www.twitter.com/macvoices Mastodon: https://mastodon.cloud/@chuckjoiner Facebook: http://www.facebook.com/chuck.joiner MacVoices Page on Facebook: http://www.facebook.com/macvoices/ MacVoices Group on Facebook: http://www.facebook.com/groups/macvoice LinkedIn: https://www.linkedin.com/in/chuckjoiner/ Instagram: https://www.instagram.com/chuckjoiner/ Subscribe: Audio in iTunes Video in iTunes Subscribe manually via iTunes or any podcatcher: Audio: http://www.macvoices.com/rss/macvoicesrss Video: http://www.macvoices.com/rss/macvoicesvideorss
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Microsoft MVP Emanuel Palm joins The PowerShell Podcast to share his journey from managing printers in Sweden to being a Microsoft MVP who is automating the cloud with PowerShell and Azure. He talks about building the AZAuth module for OAuth authentication, using GitHub Actions for CI/CD, and the importance of blogging and community involvement. Plus, Emanuel reveals his unique side hobby... roasting coffee! Key Takeaways From printers to the cloud: Emanuel's career shows how PowerShell can open doors, from automating IT tasks to driving cloud automation and DevOps practices. Community and sharing matter: Blogging, presenting, and contributing help you grow your own understanding while creating opportunities for others. Automation and authentication: With tools like GitHub Actions and his AZAuth module, Emanuel demonstrates how to simplify workflows and securely interact with APIs. Guest Bio Emanuel Palm is a Microsoft MVP based in Sweden, where he is a consultant focused on Microsoft technologies and is active in the PowerShell community. Emanuel is the creator of the AZAuth module, a lightweight solution for handling OAuth authentication in PowerShell, and a frequent speaker at events like PowerShell Conference Europe. Beyond tech, Emanuel is a coffee enthusiast who even roasts his own beans as a side hobby. Resource Links Emanuel's Blog: https://pipe.how GitHub – Emanuel Palm: https://github.com/palmemanuel X / BlueSky: @palmemanuel AZAuth Module on GitHub: https://github.com/PalmEmanuel/AzAuth Emanuel's PS Wednesday: https://www.youtube.com/watch?v=trP2LLDynA0 Arkanum Coffee (Emanuel's hobby project): https://arkanum.coffee PDQ Discord: https://discord.gg/pdq Connect with Andrew: https://andrewpla.tech/links The PowerShell Podcast on YouTube: https://youtu.be/-uHHGVH1Kcc The PowerShell Podcast hub: https://pdq.com/the-powershell-podcast
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What Are the Best Blogging and Publishing SEO Practices for New or Established Websites? (Digital Marketing Masterclass with Favour Obasi-Ike) | Get exclusive SEO newsletters in your inbox.This marketing discussion from Clubhouse audio centers on Search Engine Optimization (SEO) and its role in online business growth, particularly through blog content. It emphasizes that SEO is more than just ranking; it's a consistent strategy for online visibility. Favour Obasi-Ike recommends publishing blog posts regularly, suggesting one to two per week for new businesses and three to four for established ones, while also stressing the importance of updating older content to maintain relevance and a competitive edge. Furthermore, the conversation highlights the significance of structured data, diverse content formats (text, audio, video), and distributing content across various platforms to maximize reach and engagement, ultimately leading to organic traffic and reduced advertising costs.FAQs on SEO Content Strategy for Online GrowthHow often should a new website publish blog posts for SEO?For a new website just starting out and building momentum, it's recommended to publish one to two blog posts per week. This approach allows a new business or solopreneur to establish a consistent online presence without feeling overwhelmed. Publishing once a week translates to 52 new web links annually, which can significantly contribute to a website's visibility on search engines like Google, ChatGPT, and Bing. This frequency is considered a "gear one to gear three" strategy, focusing on foundational content and answering common customer questions.What is the recommended blog post frequency for established businesses aiming for accelerated growth?Established businesses looking to drive fast and significantly boost their SEO should aim to publish anywhere from three to four times a week. This higher frequency, referred to as moving from "gear one to gear five," is for businesses with the resources to create consistent, high-quality content. The more frequently new and updated content is published, the faster search engines like Google understand the website's relevance and authority, leading to improved rankings and increased organic traffic.Beyond initial publication, how important is updating old blog posts for SEO?Updating old blog posts is crucial for maintaining SEO relevance and extending the lifespan of your content. Every time an article is updated (given a "last modified" date), it resets its 24-month relevance cycle with search engines. This combats "content decay," where older, un-updated articles lose visibility to newer, more recent information on the same topic. Best practices suggest updating content monthly or at least quarterly. Updates can include adding FAQs, recent statistics, use cases, quotes, videos, or other rich media. This consistent updating signals to search engines that your content remains current, practical, and authoritative, improving its chances of ranking higher and for longer.What are the "three levels" of showing up online that are critical for SEO?The three critical levels for showing up online in a systematic and structural way are:Website: This is the overall digital presence, providing the "full platter" of your brand and offerings.Web Page: This refers to individual pages within the website that contain specific content. It's the "content of the website."Web Link (Blog Post/Article): These are the individual pieces of content that provide access to the specific information on a web page. They serve as "leading tools" for growth and are the primary way people find content on search engines. These three layers must work together, much like the components of a burger or sandwich, for effective online visibility.How do search engines evaluate content, and what role does "structured data" play?Search engines evaluate content by reading both the visible text (HTML) and the underlying script (XML). To rank effectively, content needs to be presented as "structured data," which goes beyond just getting a raw response from an AI tool. Structured data includes elements like headings, titles, metadata, schema markup, internal and external links, images with alt text, and other organizational components. These elements help search engines understand the context, relevance, and relationships within your content, making it easier for them to index and rank your pages for relevant queries. Search engines, including AI platforms like ChatGPT, scan the top 20 Google results for relevance, recency, and practicality, aligning with Google's E-E-A-T (Experience, Expertise, Authority, and Trust) guidelines.How can businesses maximize the reach and impact of their blog content beyond just publishing it on their website?To maximize reach, blog content should be actively distributed across various platforms, treating each blog post as a valuable piece of intellectual property. This includes:Email lists: Sending new blog posts to subscribers.Social Media: Sharing content on platforms like YouTube (as video), X (formerly Twitter), Reddit, Pinterest, and Threads.Content Repurposing: Transforming blog posts into videos, podcasts, infographics, or other formats to suit different platforms and audience preferences.Connecting with other content: For instance, ensuring every podcast episode has a corresponding blog post to appear on Google.This multi-channel approach leverages both search (people actively looking for information) and social (content being discovered in feeds) to drive traffic and engagement, increasing the chances of content being seen and resonated with.What is the impact of regularly updating website content on search engine understanding and overall business value?Regularly updating website content, particularly blog posts, significantly enhances search engine understanding of your business and its offerings. The more often you update your content, the more thoroughly Google and other search engines comprehend your topics, expertise, and relevance. This consistent engagement builds trust and authority. Furthermore, the content on your website contributes directly to its intellectual property and overall business value. Just as renovating a house adds value, adding and updating content to your domain increases its worth, making it a more attractive asset for potential scaling or sale. A diverse range of well-optimized content allows your website to "tackle different channels" and answer a broader spectrum of user questions, akin to a television offering many channels.What are common pitfalls to avoid when creating content for SEO, especially regarding AI tools?A major pitfall to avoid is simply copying and pasting content generated by AI tools like ChatGPT without further refinement. While AI can be useful for gathering information or suggesting ideas, the output is often "unstructured data." Directly using such content can lead to penalties from search engines because it may regurgitate information already available elsewhere, lacking originality, structure, and the human touch that builds E-E-A-T. Instead, AI tools should be used strategically:Restructuring: Use AI to rewrite content in a specific style (e.g., lifestyle blog, third-person with quotes and attributions).Idea Generation: Obtain content ideas or initial drafts.Enhancement: Incorporate AI-generated elements after thorough review and integration into your structured format.The goal is to transform unstructured AI output into well-structured, original, and valuable content that resonates with both human readers and search engine algorithms.Digital Marketing SEO Resources:>> Join our exclusive SEO Marketing community>> Read SEO Articles>> Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike>> Subscribe to the We Don't PLAY PodcastBrands We Love and SupportDiscover Vegan-based Luxury Experiences | Loving Me Beauty Beauty ProductsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
In this Marketing Over Coffee: Learn about Nano Banana, the AI Workshop, Pumpkin Spice and more! Direct Link to File Back to school and the sauna is closed Nano Banana is the new best at image generation and availible in Gemini Pumpkin Spice is Back! Join the workshop with Chris October 31 in London! 10:28 […] The post Image Generation, Branding, Editing Tools, and Billy Joel appeared first on Marketing Over Coffee Marketing Podcast.
Mimi Council talks about her journey from running a bakery for over a decade to building a flourishing food blog rooted in organic, approachable recipes. Mimi Council founded one of the first organic bakeries in the country and ran it for over a decade before selling it. During that time she wrote 3 cookbooks. Now she's a recipe developer, photographer, and food blogger. She also focuses on recipes for your dog in addition to bakery-style desserts. This episode offers practical insight for anyone moving from brick-and-mortar food business into blogging. You'll learn how to translate in-person experience into online success, avoid common pitfalls, and embrace the freedom and creativity that blogging allows. Key points discussed include: - Leverage existing audiences: Carry over loyal customers and social media followers to jump-start blog growth. - Invest in photography skills: Strong visuals build credibility and make recipes irresistible. - Keyword research is the new costing: Just like bakery pricing, keyword strategy determines profitability. - Balance creation with strategy: More recipes alone won't bring success without thoughtful planning. - Embrace imperfection: Show real bakes rather than striving for flawless results. - Use trends wisely: Translate seasonal bakery bestsellers into timely blog content. - Protect your freedom: Blogging lets you enjoy flexible hours and creativity without the grind of long bakery shifts. Connect with Mimi Council Website | Instagram
Scott started podcasting in March of 2005, and Evo Terra was already an expert in the space even then. Two decades later, they sat down to chat about friendship, podcasting, how podcasts have changed, and where it's going. Deep Cuts is created by Scott Sigler and A B Kovacs Produced by Steve Riekeberg Production Assistance by Allie Press Copyright 2025 by Empty Set Entertainment Even way back then, GoDaddy Promo Code CJCFOSSIG would have been awesome and could save ninety-nine percent on a new dot com domain registration! Blogging goes great with everything! Learn more about your ad choices. Visit megaphone.fm/adchoices
What if the future of media isn't controlled by algorithms or legacy institutions—but by independent voices building directly with their audiences?In this episode, Erik Torenberg is joined by Chris Best, cofounder and CEO of Substack, along with a16z general partners Katherine Boyle and Andrew Chen.We trace the origin story of Substack and its cultural impact, including how it reinvented the business model for independent media. We also explore the evolution of blogging, the rebundling of media, and what the future holds as attention becomes the scarcest resource.Timecodes: 00:00 Introduction03:50 Origins of Substack06:29 The Evolution of Blogging & Media Models09:15 Direct Audience Connection & Platform Independence10:57 Vision for Substack & The Role of Algorithms21:06 Business Models: Ads, Subscriptions, and AI26:10 The Scarcity of Attention & Value of Good Content27:45 Unbundling, Rebundling, and the Future of Media Companies37:12 Academia, Books, and Changing Content Formats44:31 Substack's Next Phase & Closing ThoughtsResources: Find Chris on Substack: https://cb.substack.com/Find Chris on X: https://x.com/cjgbestFind Andrew Chen on Substack: https://andrewchen.substack.com/Find Andrew on X: https://x.com/andrewchenFind Katherine on X: https://x.com/KTmBoyleFind Katherine on Substack: https://boyle.substack.com/Stay Updated: Let us know what you think: https://ratethispodcast.com/a16zFind a16z on Twitter: https://twitter.com/a16zFind a16z on LinkedIn: https://www.linkedin.com/company/a16zSubscribe on your favorite podcast app: https://a16z.simplecast.com/Follow our host: https://x.com/eriktorenbergPlease note that the content here is for informational purposes only; should NOT be taken as legal, business, tax, or investment advice or be used to evaluate any investment or security; and is not directed at any investors or potential investors in any a16z fund. a16z and its affiliates may maintain investments in the companies discussed. For more details please see a16z.com/disclosures.
Topics covered in this episode: * rathole* * pre-commit: install with uv* A good example of what functools.Placeholder from Python 3.14 allows Converted 160 old blog posts with AI Extras Joke Watch on YouTube About the show Sponsored by DigitalOcean: pythonbytes.fm/digitalocean-gen-ai Use code DO4BYTES and get $200 in free credit Connect with the hosts Michael: @mkennedy@fosstodon.org / @mkennedy.codes (bsky) Brian: @brianokken@fosstodon.org / @brianokken.bsky.social Show: @pythonbytes@fosstodon.org / @pythonbytes.fm (bsky) Join us on YouTube at pythonbytes.fm/live to be part of the audience. Usually Monday at 10am PT. Older video versions available there too. Finally, if you want an artisanal, hand-crafted digest of every week of the show notes in email form? Add your name and email to our friends of the show list, we'll never share it. Michael #1: rathole A lightweight and high-performance reverse proxy for NAT traversal, written in Rust. An alternative to frp and ngrok. Features High Performance Much higher throughput can be achieved than frp, and more stable when handling a large volume of connections. Low Resource Consumption Consumes much fewer memory than similar tools. See Benchmark. The binary can be as small as ~500KiB to fit the constraints of devices, like embedded devices as routers. On my server, it's currently using about 2.7MB in Docker (wow!) Security Tokens of services are mandatory and service-wise. The server and clients are responsible for their own configs. With the optional Noise Protocol, encryption can be configured at ease. No need to create a self-signed certificate! TLS is also supported. Hot Reload Services can be added or removed dynamically by hot-reloading the configuration file. HTTP API is WIP. Brian #2: pre-commit: install with uv Adam Johnson pre-commit doesn't natively support uv, but you can get around that with pre-commit-uv $ uv tool install pre-commit --with pre-commit-uv Installing pre-commit like this Installs it globally Installs with uv adds an extra plugin “pre-commit-uv” to pre-commit, so that any Python based tool installed via pre-commit also uses uv Very cool. Nice speedup Brian #3: A good example of what functools.Placeholder from Python 3.14 allows Rodrigo Girão Serrão Remove punctuation functionally Also How to use functools.Placeholder, a blog post about it. functools.partial is cool way to create a new function that partially binds some parameters to another function. It doesn't always work for functions that take positional arguments. functools.Placeholder fixes that with the ability to put in placeholders for spots where you want to be able to pass that in from the outer partial binding. And all of this sounds totally obscure without a good example, so thank you to Rodgrigo for coming up with the punctuation removal example (and writeup) Michael #4: Converted 160 old blog posts with AI They were held-hostage at wordpress.com to markdown and integrated them into my Hugo site at mkennedy.codes Here is the chat conversation with Claude Opus/Sonnet. Had to juggle this a bit because the RSS feed only held the last 50. So we had to go back in and web scrape. That resulted in oddies like comments on wordpress that had to be cleaned etc. Whole process took 3-4 hours from idea to “production”duction”. The chat transcript is just the first round getting the RSS → Hugo done. The fixes occurred in other chats. This article is timely and noteworthy: Blogging service TypePad is shutting down and taking all blog content with it This highlights why your domain name needs to be legit, not just tied to the host. I'm looking at you pyfound.blogspot.com. I just redirected blog.michaelckennedy.net to mkennedy.codes Carefully mapping old posts to a new archived area using NGINX config. This is just the HTTP portion, but note the /sitemap.xml and location ~ "^/([0-9]{4})/([0-9]{2})/([0-9]{2})/(.+?)/?$" { portions. The latter maps posts such as https://blog.michaelckennedy.net/2018/01/08/a-bunch-of-online-python-courses/ to https://mkennedy.codes/posts/r/a-bunch-of-online-python-courses/ server { listen 80; server_name blog.michaelckennedy.net; # Redirect sitemap.xml to new domain location = /sitemap.xml { return 301 ; } # Handle blog post redirects for HTTP -> HTTPS with URL transformation # Pattern: /YYYY/MM/DD/post-slug/ -> location ~ "^/([0-9]{4})/([0-9]{2})/([0-9]{2})/(.+?)/?$" { return 301 ; } # Redirect all other HTTP URLs to mkennedy.codes homepage location / { return 301 ; } } Extras Brian: SMS URLs and Draft SMS and iMessage from any computer keyboard from Seth Larson Test and Code Archive is now up, see announcement Michael: Python: The Documentary | An origin story is out! Joke: Do you know him? He is me.
Building a blogging business takes passion, persistence, and a whole lot of planning – and no one embodies that better than today's guest, Yessi, the creator of Joyful Yessi. What started as a YouTube channel has grown into both a thriving blog and a business, all while balancing her roles as a teacher, homeschooling mom, and wife.Amy and Jennifer had the joy of chatting with Yessi on The Ultimate Blog Podcast about her journey from YouTube to blogging, and how she's intentionally growing both platforms with balance.
In this episode of the Modern Direct Seller Podcast, Evelyn Abernathy, beauty and wellness coach and founder of Purple Essence by Evelyn, shares what it really looks like to grow beyond direct sales and step fully into your own brand. From her first blog posts to the decision to move her business under one digital roof, Evelyn opens up about the mindset shifts, content strategy, and personal growth that helped her evolve from reseller to CEO. If you've ever felt the pull to build something that reflects your values, expertise, and voice, this episode is your sign to begin.Want to dive deeper into Evelyn's world of holistic beauty and wellness? Visit PurpleEssenceByEvelyn.com to grab her free Royal Wellness Guide and follow her on Instagram, Facebook, LinkedIn, TikTok, and YouTube @PurpleEssenceByEvelyn.Time-Based Notes:01:24 - Meet Evelyn Abernathy, Founder of Purple Essence02:23 - Evelyn's story in direct sales with Jafra and doTERRA05:51 - Blogging as self-care and content strategy11:34 - Transitioning her blog to the Oh My Hi platform17:17 - Evolving from skincare rep to wellness brand owner22:46 - From blog posts to YouTube content25:03 - Delegating social media to focus on growth30:45 - The power of the Academy VIP community34:56 - Evelyn's favorite office supplies + where to find herShow sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 60 day trial today with coupon code KEYBOARD60 and spend less time posting and more time socializing!Get the full show notes at https://moderndirectseller.com/episode252
Hala Taha gave up everything for her dream job in radio. She worked for free, dropped out of college, and showed up every day for three years at Hot 97 with blind faith, only to be quietly fired and blackballed from the industry she loved. With no way back, entrepreneurship and personal branding became her lifeline. She built her own brand, grew her own audience, and transformed rejection into a multimillion-dollar podcast business. In this special 7 Years of YAP series, Hala joins Matt, Aaron, and Leah on The Lonely Office to share how career setbacks became the foundation of her influence and success. In this episode, Matt, Aaron, Leah, and Hala will discuss: (00:00) Introduction (03:38) Early Career Struggles and Toxic Workplaces (11:30) The Pivot to Blogging and Entrepreneurship (15:37) Building a Side Hustle While in Corporate (25:18) How Hala Leveraged Personal Branding for Success (33:45) Why Personal Branding Is Non-Negotiable (40:48) The Future of Work: Thriving in the Age of AI Hala Taha is the host of Young and Profiting, a top 10 business and entrepreneurship podcast on Apple and Spotify. She's the founder and CEO of YAP Media, an award-winning social media and podcast agency, as well as the YAP Media Network, where she helps renowned podcasters like Jenna Kutcher, Neil Patel, and Russell Brunson grow and monetize their shows. With her business on track to hit eight figures in 2025, Hala stands out as a leading creator-entrepreneur. Sponsored By: Shopify - Start your $1/month trial at Shopify.com/profiting Indeed - Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/PROFITING OpenPhone - Get 20% off your first 6 months at OpenPhone.com/profiting Airbnb - Find a co-host at airbnb.com/host Mercury - Streamline your banking and finances in one place. Learn more at mercury.com/profiting Policy Genius - Secure your family's future with Policygenius. Head to policygenius.com/profiting Framer - Launch your site for free at Framer.com, and use code PROFITING Resources Mentioned: Hala's Podcast, Young and Profiting: bit.ly/_YAP-apple Hala's Agency, YAP Media: yapmedia.com The Lonely Office by Matt, Aaron, and Leah: bit.ly/TLO-apple Active Deals - youngandprofiting.com/deals Key YAP Links Reviews - ratethispodcast.com/yap YouTube - youtube.com/c/YoungandProfiting LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ Social + Podcast Services: yapmedia.com Transcripts - youngandprofiting.com/episodes-new Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Startup, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, Passive Income, Online Business, Solopreneur, Networking
Let's talk about your blogging routine. This episode goes through some questions to consider when deciding on your blogging frequency. More information about the podcast: https://digitalbloomiq.com/podcast Website Links: Full episode shownotes for this episode: https://digitalbloomiq.com/ Get email updates on all podcast episodes (+ SEO tips, behind the scenes, and early bird offers) : here: https://digitalbloomiq.com/email 90 Day SEO Plan: Your Dream Clients Booking You Overnight! Free webinar training here: https://digitalbloomiq.com/90dayseoplan More information about the podcast and Digital Bloom IQ: https://digitalbloomiq.com/podcast https://www.instagram.com/digitalbloomiq/ https://twitter.com/digitalbloomiq https://facebook.com/digitalbloomiq https://www.linkedin.com/in/cinthia-pacheco/ Voice Over, Mixing and Mastering Credits: L. Connor Voice - LConnorvoice@gmail.com Lconnorvoice.com Music Credits: Music: Kawaii! - Bad Snacks Support by RFM - NCM: https://bit.ly/3f1GFyN
Small business marketing doesn't have to mean big spending—and Kristen Corral proves it. In this episode, she reveals how she went from Las Vegas showgirl to successful entrepreneur, scaling seven restaurants with minimal ad spend using scrappy but strategic marketing.If you're struggling to grow your business without breaking the bank, this episode will help you rethink your approach to social media, build a powerful email list, and create community partnerships that convert into real revenue.Kristen shares the exact mindset, tools, and tactics she used to build Tacoarian, a thriving plant-based restaurant brand, and how she now coaches other women entrepreneurs and small business owners to do the same—without relying solely on social media.You'll learn:Why your social media might not be converting—and how to fix itHow to use email list building and blog SEO to increase visibilityThe overlooked power of Google My Business and local SEOHow to craft community-driven campaigns that benefit both nonprofits and your brandWhy blogging, despite what many think, is still a major growth engine for small businessesKristen's experience is the answer to many questions small business owners are asking today:“Why isn't my social media converting?”“How can I grow with no marketing budget?”“What's the best way to stand out locally?”“Can AI actually help my marketing or replace expensive contractors?”Whether you're a first-time entrepreneur, a marketing consultant, or just looking for creative ways to scale on a shoestring budget, Kristen's insight offers practical solutions with real-life proof.00:00 – Intro: From Showgirl to Serial Entrepreneur01:00 – Kristen's First Business & Evolution into Restaurant Ownership03:00 – What Most Get Wrong About Small Business Marketing05:00 – Social Media ≠ Sales: Why You Need Email Lists07:00 – How AI Fits into Strategic Marketing (and Where It Doesn't)09:00 – Building Community That Converts: TEDx Takeaways11:00 – Digital vs. In-Person Community Marketing13:00 – Las Vegas Lessons: Branding in a Competitive Market14:30 – Scrappy But Strategic: Marketing Tactics That Cost $016:30 – The Return of Blogging for SEO (and Why It Works)18:30 – Where Substack, Medium, & Newsletters Fit into Strategy19:45 – Kristen's Advice for First-Time Entrepreneurs#SmallBusinessMarketing #KristenCorral #EmailListBuilding #WomenEntrepreneurs #RestaurantMarketing #BloggingForBusiness #CommunityMarketing #LowBudgetMarketing #MarketingWithAI #Tacoarian #ContentMarketingTips #GrowYourBusiness #TEDxSpeaker #MicroBusinessStrategy #OmnichannelMarketing #AIForEntrepreneurs Disclaimer: Not advice. Educational purposes only. Not an endorsement for or against. Results not vetted. Views of the guests do not represent those of the host or show. Click here to join PodMatch (the "AirBNB" of Podcasting): https://www.joinpodmatch.com/drchrisloomdphdWe couldn't do it without the support of our listeners. To help support the show:CashApp- https://cash.app/$drchrisloomdphdVenmo- https://account.venmo.com/u/Chris-Loo-4Spotify- https://podcasters.spotify.com/pod/show/christopher-loo/supportBuy Me a Coffee- https://www.buymeacoffee.com/chrisJxFollow our YouTube channel: https://www.youtube.com/chL1357Follow us on Twitter: https://www.twitter.com/drchrisloomdphdFollow us on Instagram: https://www.instagram.com/thereal_drchrislooFollow the podcast on Spotify: https://open.spotify.com/show/3NkM6US7cjsiAYTBjWGdx6?si=1da9d0a17be14d18Subscribe to our Substack newsletter: https://substack.com/@drchrisloomdphd1Subscribe to our LinkedIn newsletter: https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=6992935013231071233Subscribe to our email list: https://financial-freedom-podcast-with-dr-loo.kit.com/Thank you to all of our sponsors and advertisers that help support the show!Financial Freedom for Physicians, Copyright 2025
RJ Ochoa, Editor-In-Chief of Blogging The Boys, joins the show.
In this interview with Lana Sitler of Adventures By Lana, Jared and Lana discuss her inspiring journey from a mechanical engineer to a full-time travel blogger. Lana shares how she built a successful blog that now generates over $10,000 per month, the strategies she used to rank high on Google, and her approach to monetization through ads and affiliate marketing. If you're interested in travel blogging or just want to hear how one woman turned her passion for travel into a profitable business, this episode is a must-listen! ** Podcast Sponsor - Mailtrap Try Mailtrap for free - https://l.rw.rw/niche_pursuits_1 This episode is sponsored by Mailtrap - an Email Delivery Platform designed for product companies. Go for high deliverability, growth-focused features, and industry best analytics. Get 20% off for all plans with our promo code NICHEPURSUITS. Ready to join a niche publishing mastermind, and hear from industry experts each week? Join the Niche Pursuits Community here: https://community.nichepursuits.com Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative