Future Business Podcast

Last night we attended Kerwin Rae's Fast Growth Summit. Kerwin dove into all things social media and how you can utilise it to grow your business. We break down some of the tactics and explained them in more depth. We also talked about some tools you could use to expedite this process. The links for those are below: https://displaypurposes.com - Hashtag Tool https://www.rev.com/ - Automated Captioning Tool

We're BACK! We have taken a little break over the last few weeks to nail down our content. This episode is the first of our "new format". We explore some of the recent news out of Google and the news of Facebooks "Employee" turnover. We also dive into what does the future of search look like. Is it completely voice? What is Google doing? Are we about to see "Social" search? Show notes: Article links: https://techcrunch.com/2018/09/24/google-lens-is-coming-to-google-image-search-to-help-you-figure-out-what-youre-seeing/ https://techcrunch.com/2018/09/24/snapchat-amazon-visual-search/ https://techcrunch.com/2018/09/24/heres-everything-google-announced-today-at-its-future-of-search-event/

At JCF Media, we try to create as much content as humanly possible. Some days it's harder than others. So we have recently gone all out on the Pillar Content Strategy. We have talked about this before. But here we discuss what we actually do step by step! By Jason Fox & Chris Fox JCF Media Instagram: @jcf.media Jason LinkedIn: www.linkedin.com/in/jasoncfox/ Jason Instagram: @jasoncfox Chris LinkedIn: www.linkedin.com/in/chrisafox1/ Chris Instagram: @chrisafox1 Apple Podcast: itunes.apple.com/us/podcast/jcf-media/id1394358963 Spotify Podcast: open.spotify.com/show/1Yx3NJf9LrSNzAGALQ9dEC Anchor Podcast: anchor.fm/futurebusinesspodcast

This is one of our FAVORITE topics to discuss. Marketing for a Restaurant. This strategy was formulated by watching Bar Rescue. Jon Taffer does an incredible job of saving these restaurants. He always emphasises branding and marketing. It's vital for a restaurant, even more so because not many restaurants even consider it! By Jason Fox & Chris Fox JCF Media Instagram: @jcf.media Jason LinkedIn: www.linkedin.com/in/jasoncfox/ Jason Instagram: @jasoncfox Chris LinkedIn: www.linkedin.com/in/chrisafox1/ Chris Instagram: @chrisafox1 Apple Podcast: itunes.apple.com/us/podcast/jcf-media/id1394358963 Spotify Podcast: open.spotify.com/show/1Yx3NJf9LrSNzAGALQ9dEC Anchor Podcast: anchor.fm/futurebusinesspodcast

Never underestimate the power of the ask. Just by asking people to tag your account, or to post a picture at your restaurant you can grow dramatically! By Jason Fox & Chris Fox JCF Media Instagram: @jcf.media Jason LinkedIn: www.linkedin.com/in/jasoncfox/ Jason Instagram: @jasoncfox Chris LinkedIn: www.linkedin.com/in/chrisafox1/ Chris Instagram: @chrisafox1 Apple Podcast: itunes.apple.com/us/podcast/jcf-media/id1394358963 Spotify Podcast: open.spotify.com/show/1Yx3NJf9LrSNzAGALQ9dEC Anchor Podcast: anchor.fm/futurebusinesspodcast

WHY IS IT SO HARD TO FIND A LOCAL POOL TABLE!!!!!!!!! GOOGLE SHOULD HAVE ALL THE ANSWERS!! Well it would if every local business spent 5 minutes updating their Google My Business Page. By Jason Fox & Chris Fox JCF Media Instagram: @jcf.media Jason LinkedIn: www.linkedin.com/in/jasoncfox/ Jason Instagram: @jasoncfox Chris LinkedIn: www.linkedin.com/in/chrisafox1/ Chris Instagram: @chrisafox1 Apple Podcast: itunes.apple.com/us/podcast/jcf-media/id1394358963 Spotify Podcast: open.spotify.com/show/1Yx3NJf9LrSNzAGALQ9dEC Anchor Podcast: anchor.fm/futurebusinesspodcast

We thought we better answer this... By Jason Fox & Chris Fox JCF Media Instagram: @jcf.media Jason LinkedIn: www.linkedin.com/in/jasoncfox/ Jason Instagram: @jasoncfox Chris LinkedIn: www.linkedin.com/in/chrisafox1/ Chris Instagram: @chrisafox1 Apple Podcast: itunes.apple.com/us/podcast/jcf-media/id1394358963 Spotify Podcast: open.spotify.com/show/1Yx3NJf9LrSNzAGALQ9dEC Anchor Podcast: anchor.fm/futurebusinesspodcast

Should you give all of your best information away for free? By Jason Fox & Chris Fox JCF Media Instagram: @jcf.media Jason LinkedIn: www.linkedin.com/in/jasoncfox/ Jason Instagram: @jasoncfox Chris LinkedIn: www.linkedin.com/in/chrisafox1/ Chris Instagram: @chrisafox1 Apple Podcast: itunes.apple.com/us/podcast/jcf-media/id1394358963 Spotify Podcast: open.spotify.com/show/1Yx3NJf9LrSNzAGALQ9dEC Anchor Podcast: anchor.fm/futurebusinesspodcast

It is just after the end of the financial year and accountants have disappeared. I've spoken to friends and family. No one has seen them either. Where are they? Hiding? Because I don't see them online. No Facebook ads, no Instagram ads. But we have seen them in shopping centres. Sitting at a desk with no customers paying $1,000's to be there. But a big portion of customers are online needing their service. Not knowing what they can get from their tax. Is this an untapped market for accountants & tax specialists, or are we missing something? Jason Fox #futurebusinesspodcast #FBP008

Sports teams don't need marketing. They have their reputation. Not really, attention is harder to grab than ever. Kid's would struggle to wait until halftime to check their phones. But our local sports teams haven't adapted to this? Sports teams have access to the greatest content creators in the world... KIDS! So why not create some great content and get some attention. Ultimately getting more $$$ through the door. By Jason Fox & Chris Fox JCF Media Instagram: @jcf.media Jason LinkedIn: www.linkedin.com/in/jasoncfox/ Jason Instagram: @jasoncfox Chris LinkedIn: www.linkedin.com/in/chrisafox1/ Chris Instagram: @chrisafox1 Apple Podcast: itunes.apple.com/us/podcast/jcf-media/id1394358963 Spotify Podcast: open.spotify.com/show/1Yx3NJf9LrSNzAGALQ9dEC Anchor Podcast: anchor.fm/futurebusinesspodcast

The algorithm changed and my engagement was cut in half! I can’t believe it! I am quitting this platform! How many times have we heard that? Instagram, Facebook or LinkedIn change their algorithms. People go crazy. For a week or so you will hear people say “If instagram don’t give us back reverse-chronological posts I’m quitting" I get it. It’s frustrating it has slowed the growth of many would be influencers. It isn’t all just a money grab it’s about making the feed more relevant. It punishes bad posts and rewards good ones. There is clear opportunity in these changes, you just have to make the most of them... Thanks for listening to the Future Business Podcast. To find out more about us visit: jcfmedia.com.au By Jason Fox & Chris Fox JCF Media Instagram: @jcf.media Jason LinkedIn: https://www.linkedin.com/in/jasoncfox/ Jason Instagram: @jasoncfox Chris LinkedIn: https://www.linkedin.com/in/chrisafox1/ Chris Instagram: @chrisafox1

How to Produce more content? Create a pillar. Gary Vaynerchuk Posted an incredible guide to this strategy this morning. It just so happens we produced and scheduled this video weeks ago on the same day! As we discuss pillar content can be in many forms. Video, Vlog, or even written word these days can be transformed into so much more. This along with yesterdays topic is how we overcome "Writers Block" Thanks for listening to the Future Business Podcast. To find out more about us visit: jcfmedia.com.au By Jason Fox & Chris Fox JCF Media Instagram: @jcf.media Jason LinkedIn: https://www.linkedin.com/in/jasoncfox/ Jason Instagram: @jasoncfox Chris LinkedIn: https://www.linkedin.com/in/chrisafox1/ Chris Instagram: @chrisafox1 Apple Podcast: https://itunes.apple.com/us/podcast/jcf-media/id1394358963 Spotify Podcast: https://open.spotify.com/show/1Yx3NJf9LrSNzAGALQ9dEC Anchor Podcast: https://anchor.fm/futurebusinesspodcast

Do you ever sit there and think "What am I going to post today?" And your response is "I don't know." Well, that happens to us A LOT. We are hit with writers' block every day. Producing content on a consistent basis is tough. We now have a little tool that helps us every day. QUORA! Chris and I love this platform and are continually trolling it for new content. On this episode of the Future Business Podcast, we dive in deep on some strategies to overcome writers' block or on how to find "Content Creation Clarity." Thanks for listening to the Future Business Podcast. To find out more about us visit: jcfmedia.com.au By Jason Fox & Chris Fox JCF Media Instagram: @jcf.media Jason LinkedIn: https://www.linkedin.com/in/jasoncfox/ Jason Instagram: @jasoncfox Chris LinkedIn: https://www.linkedin.com/in/chrisafox1/ Chris Instagram: @chrisafox1

We didn't know failure should be expected. How? The biggest thing we have learnt since starting JCF Media has been learning to accept failure and move on. Every day we get up work as hard as we can. Every day we get up and try new things. Inevitably, every day we get up and fail miserably. There are days where Chris and I sit there and say “what the hell are we doing here?” But for all of those days, there are 100x more days when we say “I love this!” As we have learnt, failure is a part of life and a part of our business. As we look to grow and expand we won’t win every time. Instead of looking at it as a failure, we look at it as a learning curve. We are so fascinated by this we even have an excel spreadsheet outlining each thing we did well for a customer and each thing we could improve on. Thanks for listening to the Future Business Podcast. To find out more about us visit: jcfmedia.com.au By Jason Fox & Chris Fox

The best Doctor in the world hasn't been discovered yet. Why? Because they aren't the best marketers in the world. I have been a little under the weather lately. Trying to find the best Doctor has been an absolute NIGHTMARE. I have been searching high and low. The few that I went to weren't much help at all. Now the only reason I went to these Doctors, was because they were the highest ranked in Google. So I thought to myself, people could have incredible services, but if their marketing is below average. No one will know! Therefore, it is a disservice to your customers to not have your marketing in order. Thanks for listening to the Future Business Podcast. To find out more about us visit: jcfmedia.com.au By Jason Fox & Chris Fox JCF Media Instagram: @jcf.media Jason LinkedIn: https://www.linkedin.com/in/jasoncfox/ Jason Instagram: @jasoncfox Chris LinkedIn: https://www.linkedin.com/in/chrisafox1/ Chris Instagram: @chrisafox1 Apple Podcast: https://itunes.apple.com/us/pod

Why do they matter? Well, 93% of customers say that their buying decisions are influenced by reviews. 93%!!!!!!!!! That alone should spark your interest. We are also seeing a large reliance on Reviews for Local Search Engine rankings. Google is favouring those who receive more reviews! Also the visual component on a local Search Engine. The more reviews, the more “Real Estate” on the page you take up! We ALWAYS recommend implementing a customer review strategy. We’ve heard of barber shops offering free beers for a Google Review. Or Free socks with every review. Now that may be a bit far or is it?? Thanks for listening to the Future Business Podcast. To find out more about us visit: jcfmedia.com.au By Jason Fox & Chris Fox JCF Media Instagram: @jcf.media Jason LinkedIn: https://www.linkedin.com/in/jasoncfox/ Jason Instagram: @jasoncfox Chris LinkedIn: https://www.linkedin.com/in/chrisafox1/ Chris Instagram: @chrisafox1

Welcome to our first Anchor. Facebook Do's & Don'ts. We original posted this on our Instagram and expanded here!! Please drop us a comment and let us know what you think!