KYC gives you access to insights from CEOs, entrepreneurs, and other key players in ecommerce. Online retailers are all collecting data - but what does that data really mean? Is building community important to your customers? Does brand even matter anymor
We chat to DTC ecommerce expert Adam Ross who is the co-founder and CEO of Heyday, a skincare company offering customised facial treatments. Heyday is expanding rapidly across the US, having raised a $20M Series B round last year. On today's episode we discuss why collecting first-party customer data is crucial for personalisation, how data analysis allows you to better understand which products are performing well, and how Heyday maintains high standards whilst expanding with a franchising model.
After our COVID induced hiatus, we return with a brand new episode! We chat to Brianne West, founder and CEO of Ethique, a brand which created the first ever solid shampoo bar. Since then, Ethique has grown its product offerings substantially whilst centring ethics and sustainability at its core. We discuss a lesser known method of capital raising called 'equity crowdfunding', the importance of being a value-driven organisation, and how Ethique continues to connect with and deliver high quality products to its loyal customer base. Show notes: • Ethique If you have an E-commerce brand and you're interested in leveraging your data, connect with us here: solve.io Intro music by Coma-Media from Pixabay
This week we talked to Éva Goicochea, founder and CEO of maude, a groundbreaking sexual wellness brand. We discuss the difficulties of advertising on Facebook, the importance of community building, channels critical to the company's success, and the frustration of getting products ripped off. Show notes: • Éva's instagram • maude • Sephora launch If you have an E-commerce brand and you're interested in leveraging your data, connect with us here: solve.io Intro music by Coma-Media from Pixabay
Solve is excited to present the first episode of our KYC podcast, talking all things data, e-commerce, and start-ups. To kick things off, we talk to Josh Kaplan, CEO of New Republic, about building an online empire, overlooked e-commerce metrics, the benefits of a lean team, and actioning data to increase profits. (Oh, and also how he bought the name of an iconic 90s soap opera Melrose Place!) Show notes: New Republic Melrose Place Grand Running Club Predictably Irrational by Dan Ariely If you have an E-commerce brand and you're interested in leveraging your data, connect with us here: solve.io Music by Coma-Media from Pixabay
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