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God is glorified when you let him flow through you

If you've ever watched the show "Alone" you can probably already draw some similarities to being an endurance athlete. In this episode, I take a look at these similarities and what we can learn from them.   Aaron's information: My Socials, Channels, & Newsletter: https://www.facebook.com/MRRUNNINGPAINSCOACHING https://www.instagram.com/runningislifecoaching/ https://www.youtube.com/channel/UCQ6J512qA34z_N0KJSU4jfw https://www.strava.com/athletes/18431982  Email - coachsaft@gmail.com Thanks to all of you for listening! Please share the Podcast and please leave a review, rate, & subscribe if you haven't done so already! THANK YOU! Aaron Saft Running Is Life Coaching & Podcast

Learn why YouTube is demonetizing channels at scale ⭐️Unlock the power of YouTube to generate leads & income for your business➡️ https://ThinkMediaMastermind.comThis video is NOT sponsored. Some product links are affiliate links which means if you buy something we'll receive a small commission. 

Senator Alex Antic is a member of the Liberal Party representing South Australia in the federal parliament since 2019. In this wide-ranging conversation, he opens up about how COVID-19 became his political awakening, admitting he was "far too cavalier" in trusting government and bureaucracy before the pandemic revealed how easily institutional power can be weaponized against citizens. Senator Antic was the only senator to vote against Australia's recent hate speech legislation, walked away from party pressure, and currently fights to repeal "no jab no pay" laws that withhold government benefits from families who don't comply with childhood immunization schedules. We examine the broader pattern: an alarming expansion of state control over just 18 months including hate speech laws, hate crime laws, firearms restrictions, digital ID frameworks, and the under 16 social media ban, all targeting free speech & other human rights. Senator Antic shares why Australia is no longer sovereign.→ Please like, comment, share & follow — to help me beat the suppressing algo's. Thank you!– SPONSORS –→ Access liquidity without selling your Bitcoin with Ledn — learn more at https://ledn.io/Efrat → Get your TREZOR wallet & accessories, with a 5% discount, using my code at checkout (get my discount code from the episode - yep, you'll have to watch it): https://affil.trezor.io/SHUn→ Have you tried mining bitcoin? Stack sats directly to your wallet while saving on taxes with Abundant Mines: https://AbundantMines.com/Efrat - Claim your free month of hosting via this link– AFFILIATES –→ Get 10% off on Augmented NAC to detox Spike protein, with the code YCXKQDK2 via this link: https://store.augmentednac.com/?via=efrat (Note, this is not medical advice, please consult your MD)→ Join me at Europe's largest bitcoin conference - BTC Prague, June 11-13, 2026. Code EFRAT for 10% off: http://btcprg.me/EFRAT→ Be good to your eyes & health, and get the Daylight tablet - a healthier, more human-friendly computer, zero blue light & flicker. Use code EFRAT for $25 off: https://bit.ly/Efrat_daylight → Get a second citizenship and a plan B to relocate to another country with Expat Money, leave your details for a follow up: https://expatmoney.com/efrat→ Watch “New Totalitarian Order” conference with Prof. Mattias Desmet & Efrat - code EFRAT for 10% off: https://efenigson.gumroad.com/l/desmet_efrat→ Join me in any of these upcoming events: https://www.efrat.blog/p/upcoming-events– LINKS –Senator Antic on X: https://x.com/SenatorAntic Senator Antic's Website: https://www.alexantic.com.au/ Efrat's X: https://twitter.com/efenigsonEfrat's Channels: https://linktr.ee/efenigsonWatch on all platforms: https://linktr.ee/yourethevoiceSupport Efrat's work: ⁠https://bit.ly/zap_efrat– CHAPTERS –00:00 - Coming Up... 01:13 - Introduction: Meeting Senator Alex Antic03:45 - The New Hate Speech Law in Australia09:54 - Firearms Restrictions: Further Incursions After Bondi 11:16 - Ad-Break: Ledn & Trezor 12:55 - Israel & Oct. 7th: When Citizens Can't Defend Themselves 15:05 - Digital ID, Online Safety Bill & Age Verification: The Substack Lockout 20:10 - The Globalist Push to Limiting Free Speech & Access to Information 25:31 - Digital ID Framework: "Voluntary" Until It's Compulsory 27:00 - Ad-Break: Abundant Mines 28:34 - Foreign Influence on Australia: From UK to US to China 32:19 - Pine Gap: The CIA Town in the Middle of Australia 42:40 - Senator Antic's Podcast: The New Media Power 47:40 - Ad-Break: Expat Money & New Totalitarian Order Conference 46:25 - More Authenticity, Less Hypocrisy & The Rise of One Nation 51:00 - The Role of The State in Citizens Life & Australia As Socialist State56:14 - Politicians Quiet About Migration, AI & Jobs Loss1:04:05 - Post-Covid Investigations Unsuccessful So Far 1:06:00 - Senator Antic's Bill To Remove “No Jab, No Pay” Laws 1:09:00 - Where to Find Senator Antic & “Based” Podcast

Metatron is back and ready to answer your questions. How do timelines collapse, why does the soul hold on to trauma, How to close lower frequency portals in the house. How to connect with Dragon energy. Channeled Conversations with Metatron are available as a monthly segment to answer listener questions. This podcast is for anyone looking for Spiritual Guidance, Soul growth and development, Starseeds, Awakening and Ascension. Metatron is a revered Archangel and holds the wisdom and knowledge of the universe. Wendy Gayle is a full body trance channel for the amazing frequency of Metatron. Mayra Rath is a Spiritual Hypnotherapist specializing in Past Life Regression Therapy and QHHT Hypnosis. With over 26 years of experience, she has guided countless individuals through transformative journeys into their past lives, helping them uncover deep-rooted patterns and heal emotional wounds and traumas connected to previous incarnations.Based in Los Angeles, Mayra conducts sessions through her private practice, Soul Signs Hypnosis, both in-person and remotely.Connect with me Website: https://www.soulsigns.netSocial Media:TIKTOK:@SoulSignsHypnosisInstagram:@SoulSignsHypnosisFacebook Group: https://www.facebook.com/groups/1009959799420939 Youtube: @SoulSignsHypnosisPODCAST: Past Lives with Mayra Rath (Apple & Spotify)#pastlivespodcast #starseedmeaning #starseedactivations #qhhtpractitioner #qhhtsessions Hosted on Acast. See acast.com/privacy for more information.

CW: Spiders (but they're not scary we promise)It's a “downtime” episode, but things are still pretty messed up. A stroll in Bolera leads Robert to a new acquaintance who might be a little too friendly. The investigation into the truth behind the game world leads Jack to a potential lead who could break the whole thing wide open. And Sutton travels even further from the real world than usual to heal the kind of wound that even a vampire can't recover from alone. It's uncharted territory, beyond the borders of the known... What else is new??-------If you liked this episode, please leave a rating and review to help us spread the word and don't forget to share with your friends. We love friends!Subscribe to our Patreon: Head to our Patreon for bonus content you won't want to miss out on. Support the Show: Follow us on social media, buy some merch, support us on Ko-fi, and check out our Wiki by heading to our DirectMe Profile. Join us on Discord! Come hang out with the cast on The Monster's Playbook Discord server where we can discuss the latest episodes, trade theories, answer questions, and get to know you, our listeners, a little better. -------Cast:Jonny as the KeeperLauren as Jack Harrow (The Crooked)Drew as Robert V. Slaughter (The Mundane)Miah as Sutton Malone (The Monstrous)This episode was edited by Miah and Lauren.Theme song by Jonny.Cover art by ⁠Mygie⁠.Incidental music from Epidemic Sound.

In this latest episode of Cloud Wars Live, Bob Evans is joined by Colleen Kapase, Vice President of Channels and Partner Programs at Google Cloud, and Rakesh Sancheti, Chief Growth Officer at Tredence. Together, they explore how agentic AI is transforming enterprises from insight-driven organizations into adaptive, reflexive businesses. The conversation highlights how AI agents, data foundations, and partner ecosystems are reshaping productivity, decision-making, and real-time execution across industries.The Responsive EnterpriseThe Big Themes:AI Moves From Insight to Action: Enterprises are transitioning from AI that merely advises to AI systems that actively execute decisions. Agentic AI workflows enable systems to sense changes, analyze signals, and take action without waiting for human intervention. This marks a fundamental shift from dashboards and reports to operational intelligence embedded directly into business processes. The result is faster adaptation, reduced latency in decision-making, and organizations that can respond to market changes in near real time rather than after-the-fact analysis cycles.Partners Are the Critical Bridge: Technology platforms alone cannot deliver transformation. Partners play a crucial role in translating AI capabilities into real-world outcomes by combining industry expertise, customer context, and accelerators. They bridge the gap between powerful AI platforms and the specific operational realities of each enterprise. This partnership model accelerates deployment, reduces experimentation cycles, and ensures AI agents are connected to real data and real processes.Retail Emerges as a Leading Use Case: Retail provides a vivid example of agentic AI in action. Multi-agent systems personalize experiences, optimize merchandising, adjust media spend, and guide customers in real time. These systems act continuously, responding to shopper behavior, inventory signals, and market conditions instantly. The result is improved customer experience, higher returns, and operations that function more like living systems than static processes.The Big Quote: “We're really going to move past the era where data is just sitting in warehouses and being collected and really looking at it independently, and instead take advanced AI and put it in the hands of every single individual.”More from Tredence and Google Cloud:Dive into Tredence's exploration of AI agents and Google Cloud's guide for putting AI agents on the marketplace.  Visit Cloud Wars for more.

Cloudera and AWS Partnership is extraordinary!!!! At AWS re: Invent, I stopped by the Cloudera booth to sit down with Michelle H., who leads Global Alliances and Channels worldwide for Cloudera. She sits right at the intersection of Cloudera, AWS, and the customers who are trying to move faster with data and AI.A few highlights from our conversation • Cloudera x AWS as a strategic betThis is not a surface-level partnership. There is a Strategic Collaboration Agreement in place with AWS that goes deep into joint roadmaps and hands-on POC workshops, all focused on delivering more value for customers. • AI, but with control and flexibilityCustomers want AI, but they also want to de-risk it. Cloudera is helping with offerings like AI Studios, while still giving customers an open base and control over their data in their own AWS environment. • Hybrid as a real differentiatorCloudera is becoming a true “bridge to the cloud” for many teams, helping them move workloads between cloud, on-prem, and even the edge instead of locking them into a single pattern. • Real impact, not just slidesWe talked about work with Mercy Corps, where data and AI are helping save lives in crisis zones like Sudan and Gaza, and about a major pharma company running 100-plus GenAI use cases on Cloudera AI to bring drugs to market faster. • Innovation and sovereigntyCloudera is also leaning into Sovereign Cloud, including being a launch partner for the EU Sovereign Cloud in AMIA and working in regions like the Kingdom of Saudi Arabia.Michelle's advice to enterprise leaders was simple and practical: lean on your partners as trusted advisors, and do not wait for the perfect plan. Get started today with one use case and learn from it.#data #ai #awsreinvent #aws #agents #awspartners #agenticai #theravitshow

In this week's Overdrive Radio, part 2 of our series honoring our Trucker of the Year, John Penn, for the big win for 2025. Part 1, ICYMI: https://overdriveonline.com/15815690 In this edition, Penn details his approach to maintenance with an experiment he's conducted to extend oil drain intervals beyond the manufacturer-recommended 75,000 miles for his 2019 Freightliner Cascadia. Also: You'll hear about Penn's close attention to customer opportunity, and keys to prevention when it comes to the maintenance issues with emissions system in the Cascadia -- no "deleted" emissions here. He's running with all the sensors and the diesel particular filter, the diesel exhaust fluid dosing, and the rest, and hitting big fuel-efficiency numbers we detailed in the last episode featuring him. Above 10 mpg for a lifetime average is certainly nothing to sniff at, but has he been plagued with sensor failures and other problems common to emissions-equipped diesels? The answer is not really, though he's had some minor issues for certain. Part of his success on that front starts with his approach to the used market for such trucks to begin with -- with a keen eye not just on a prospective purchase's miles for previous-life wear and tear, but engine hours, too. The lower the hours, the less the unit's prior owner likely idled the rig -- one of the big killers of emissions equipment in modern trucks in his view. Penn, despite his late-model equipment, might well qualify among the oldest of the old-school in that regard. As he put it about his own idling practice: "This piece of machinery is feeding us and keeping a roof over our head," Penn noted, "so I want to treat it the best I can. I will not idle, ever. I don't care how hot it is." That's right, even in Texas in mid-summer, where he finds himself often enough at the end of one or another of his LTL furniture runs. "I don't have an APU or anything," he added, but he does utilize a fan and his truck's window screens. He's comfortable with the tradeoff. "I'd rather put my truck's health in front of my comfort," he said, laughing. He does run with a fuel-fired heater for those dangrously cold temps, but it's safe to say Trucker of the Year John Penn is one tough customer when it comes to downtime OTR. In the podcast, dive into new opportunities he's set himself up for with diligent, always-on customer service and networking. "You never know when an opportunity is going to pop up," he said, about potential new direct freight opportunites he details here. And he's made great strides, too, paying his growing experience forward to peers. There's good possibility of a bit of expansion for his one-truck JP Transport business as soon as this quarter, with addition of a leased owner he's really bonded with as a back-and-forth sounding board for trucking information, knowledge, advice. The like-minded pair may soon make for a great two-truck hauling team in JP Transport. Enter the 2026 Trucker of the Year competition: https://overdriveonline.com/toptrucker

MAXIMUM DISTRIBUTION Hi ACTIVE ENTREPRENEURS Volunteers WANTED & PARTNERS ORGANIZATIONS WELCOME- IMPORTANT to start Send your this month G Peace RALLY EVENYT DATE via WhatsApp: +7 905 633 3606 - Everything we prepared for you—now just activate and run our G Franchise locally. Act now: As ambassadors in every country raise huge funds from local sponsors with our daily empowerment, you too can print and award our Presidential Rank holy Peace Ambassador award to 430+ leaders at your location, ready to mobilize people, funds, and resources for your RALLY: ➡ Award Document: https://drive.google.com/file/d/1CqNtx4ld6xraqpF7wWSwy_6wZbE4RLsu/view?usp=sharing ✍ Sign Lifelong Cooperation Agreements with all you award: https://docs.google.com/document/d/1aGU42ET-U-smm1LjD93q-arXmnGxBL7W/edit?usp=sharing&ouid=111236276969386459005&rtpof=true&sd=trueFurther Do Daily peacebuilding actions—empower your ambassadors to award their own 430+ new GPBNet Peace Ambassadors in every community, building your greatest local GPBNet G Franchise team chapters across all cities daily.Print banners with all your partners using the official GPBNet logo and tag #Peace2026 to empower Unity in all your programs. Collect weekly donations, sponsorships, contributions, or fees. Do G Franchise Biz & Invest all funds directly in mobilizing daily increasing peacebuilding actions to finalize building Model Peace Communities at your location this year.Send weekly contributions to our Global Peace Fund: https://www.1gpb.net/en/donateREADY to become World-Famous? Subscribe, Comment & Share all our daily Benefits Empowerment posts for you in all our oficial Channels:https://facebook.com/GPBNethttps://youtube.com/happytvnewshttps://linkedin.com/in/nicolaecirpalahttps://threads.net/@happy_tv_newshttps://x.com/cirpalanicolaehttps://tiktok.com/@happytvnewshttps://ucmd1.blogspot.comhttps://1gpb.nethttps://instagram.com/happy_tv_newshttps://open.spotify.com/show/2nEpMW6S2lkSdnE8hviKfL Do it immediately: As fast as you will Watch, Comment and Share today's GPBNet peacebuilding posts widely in all WhatsApp groups, Facebook, Instagram, TikTok, LinkedIn, Twitter, etc., with #BILLIONSMOBILIZATION #ReleaseTheMotherOfPeace for #Peace

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Hi Volunteers MANAGERS& PARTNER ORGANIZATIONS warmly welcome. Apply now via WhatsApp: +7 905 633 3606 Join G CAMPAIGN to Go from ZERO to BILLIONS – Do Maximum Distribution to Unlock Your Destiny & Receive 430+ GLOBAL BENEFITS 95% of Global Empowerment You've Been Missing Daily – Until Now – Watch LIVE Holistic Video in Direct Presence of God for your Maximum Empowerment: https://youtu.be/Yz_wleBUl1ASecure sustained funding: Channel resources directly into peace-buildinginitiatives.Establish a permanent presence: Ensure long-term commitment to peacebeyond individual campaigns.Formalize coalitions: Create binding agreements with all stakeholders.OUR STRATEGY: EMPOWERING LEADERS, BUILDING COALITIONS, ENSURING PEACE -REGISTER PEACE YOUR PARTY NOW:Initiate the legal process to register GPBNet as a local organizationwith you as director, this week.

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Sonic Mysteries and Aerial Enigmas - Steve Stockton welcomes Geryl and Jane from Midwest Night Watchers and Chi-Ro Sounds YouTube channels for a discussion of sonic mysteries, aerial enigmas, and more. Channel links: https://www.youtube.com/@MidwestNightWatchersand https://www.youtube.com/@Chi-RhoSoundsBecome a supporter of this podcast: https://www.spreaker.com/podcast/missing-persons-mysteries--5624803/support.

The title of this episode was inspired by the first line one of my favorite band's song "Happiness Jones". I take a deep dive into the "Life" part of "running is life". I hope it generates some introspective thought and conversation!   Resources: Song - "Happiness Jones" by The Wood Brothers can be found on many of the music listening platforms.  Running is Life Podcast Episode 206 - Aligning Your Values with Your Running - https://runningislifepodcast.podbean.com/e/aligning-your-values-with-your-running-episode-206/ Artiken Bracelets - https://artiken.com/  Yellow Runner Long Haul 100 Video - https://www.youtube.com/watch?v=ItOJVLmz8So Books - Addie Bracey "Mental Training for Ultra Runners" Travis Macy "The Ultra Mindset"   Aaron's information: My Socials, Channels, & Newsletter: https://www.facebook.com/MRRUNNINGPAINSCOACHING https://www.instagram.com/runningislifecoaching/ https://www.youtube.com/channel/UCQ6J512qA34z_N0KJSU4jfw https://www.strava.com/athletes/18431982  Email - coachsaft@gmail.com Thanks to all of you for listening! Please share the Podcast and please leave a review, rate, & subscribe if you haven't done so already! THANK YOU! Aaron Saft Running Is Life Coaching & Podcast

Dr. Mary Tally Bowden is a board-certified ENT physician and emergency medicine specialist based in Houston, Texas, who treated over 6,000 COVID-19 patients in direct care while openly challenging centralized medical authority and censorship in healthcare. In November 2021, Houston Methodist Hospital, the first hospital in the country to mandate COVID vaccines, suspended her clinical privileges for allegedly spreading misinformation. Bowden resigned and sued the FDA for their public campaign against ivermectin, winning a landmark case that forced the agency to remove misleading social media posts. She operates a medical practice independent of hospitals, insurance companies, and government contracts, allowing her to treat patients according to clinical judgment rather than institutional mandates. Dr. Bowden continues to fight her Texas Medical Board reprimand while leading efforts to expose hospitals that failed to report vaccine injuries to VAERS as legally required, potentially exposing billions in fraud. → Please like, comment, share & follow — to help me beat the suppressing algo's. Thank you!– SPONSORS –→ Have you tried mining bitcoin? Stack sats directly to your wallet while saving on taxes with Abundant Mines: https://AbundantMines.com/Efrat - Claim your free month of hosting via this link→ Access liquidity without selling your Bitcoin with Ledn — learn more at https://ledn.io/Efrat→ Get your TREZOR wallet & accessories, with a 5% discount, using my code at checkout (get my discount code from the episode - yep, you'll have to watch it): https://affil.trezor.io/SHUn– AFFILIATES –→ Get 10% off on Augmented NAC to detox Spike protein, with the code YCXKQDK2 via this link: https://store.augmentednac.com/?via=efrat (Note, this is not medical advice, please consult your MD)→ Join me at Europe's largest bitcoin conference - BTC Prague, June 11-13, 2026. Code EFRAT for 10% off: http://btcprg.me/EFRAT→ Be good to your eyes & health, and get the Daylight tablet - a healthier, more human-friendly computer, zero blue light & flicker. Use code EFRAT for $25 off: https://bit.ly/Efrat_daylight→ Get a second citizenship and a plan B to relocate to another country with Expat Money, leave your details for a follow up: https://expatmoney.com/efrat→ Watch "New Totalitarian Order" conference with Prof. Mattias Desmet & Efrat - code EFRAT for 10% off: https://efenigson.gumroad.com/l/desmet_efrat→ Join me in any of these upcoming events: https://www.efrat.blog/p/upcoming-events– LINKS –Dr. Bowden on X: https://x.com/MaryBowdenMDDr. Bowden's Blog: https://drbowden.substack.com/ Dr. Bowden's YouTube: https://www.youtube.com/@MaryBowdenMD Efrat's X: https://twitter.com/efenigsonEfrat's Channels: https://linktr.ee/efenigsonWatch on all platforms: https://linktr.ee/yourethevoiceSupport Efrat's work: ⁠https://bit.ly/zap_efrat– CHAPTERS –00:00 - Coming Up... 01:24 - Introduction to Dr. Mary Tally Bowden 06:26 - Exposing Hospitals Fraud: Unreported Vaccine Injuries 08:44 - Ad-Break: Ledn & Trezor 10:22 - Clinical Trials: Blood Filtration for Vaccine Injury 12:55 - The Vaccine-Injured: Government Abandonment 16:17 - The Reality of AI Controlled Narratives17:03 - Building New Systems vs Fighting 19:48 - Breaking Free: The Third-Party-Free Practice Model 22:37 - The FDA Lawsuit: Putting Federal Agencies Back in Their Lane 25:02 - Ad-Break: Abundant Mines 26:10 - Starting Independent: Money vs Happiness 29:43 - RFK Jr.'s Role: Focus on Food While Vaccines Continue 32:45 - Israel's Population Decline: The Data No One Wants to See 38:26 - Rebuilding Trust in Medicine: Litmus Tests for Doctors 40:07 - Robert Malone Blocking Dr. Bowden41:37 - Ad-Break: Expat Money & New Totalitarian Order Conference 46:12 - Understanding Stablecoins and Digital Dollars 48:58 - 2026: The Year of Retribution and Accountability 53:43 - Americans for Health Freedom: Recruiting Political Support

Whats up Homies!Here is a link to book your free strategy call as soon as you can https://calendly.com/channeljunkiescall/perry Most real estate YouTube channels don't fail—they stall. In this episode, Jackson explains why channels often plateau after 30–50 videos and how to stop treating YouTube like a second job. If you've been consistent, generated deals, but feel stuck doing everything yourself, this conversation breaks down what's really holding your channel back. Learn why old strategies no longer work, what actually matters in today's YouTube landscape, and how to turn your channel into a predictable, scalable machine that produces leads without burning you out. If you have a question for the podcast or if you want to learn about Partnering with us at eXp realty drop us an email at Jackson@realagentnow.com or Jesse@realagentnow.com

Podcast highlights ~ • Hidden civilizations inside Earth revealed• Do Inner Earth worlds have their own suns?• Sasquatch origins: Lyran beings or something else?• Why a universe of darkness and separation existsWhat if the information you need right now isn't just meant to be understood, but felt… at a cellular level? Wendy Kennedy joins us to channel a direct line to the 9th Dimensional Pleiadian Collective, revealing Hollow Earth, hidden civilizations, Sasquatch. The multidimensional cosmos, and why her transmission today matters now more than ever. ⁠https://higherfrequencies.net/⁠Join Wendy and Debbi at the L.A. Conscious Life Expo Feb 20-23, go to:⁠ https://debbidachinger.com/cle⁠Free Starseed Report: ⁠https://debbidachinger.com/starseed⁠IG: @daretodreampodcast @debbidachinger Hosted by Debbi Dachinger, award-winning broadcaster, shamanic healer, & book launch mentor for authors ready to rise.#debbidachinger #daretodreampodcast #podcast #WendyKennedy #channeling #pleiadians #galacticwisdom #starbeings #multidimensional #cosmicconsciousness #soundhealing #etcontact #ascension #spiritualawakening #galacticfamily #activationBecome a supporter of this podcast: https://www.spreaker.com/podcast/dare-to-dream-with-debbi-dachinger--1980925/support.

Recorded live at Capital Church in Meridian, Idaho Pastor Jude Fouquier

Channels of the Unseen: A part of the Masterclass on Vedic and Ayurvedic Nadis by Monica Groover during her teaching workshop. We talk about Energy Manipulation and do a deep dive into nadis, Ghosts Encountered, Meridians Mapped, and Dreams Decoded. #Ayurvedic #masterclass #nadi #energywork

After diving into the best films of 2025 with last week's episode, we're back to discuss the absolute bottom of the barrel worst of worst film released in 2025! And a special pair of guests join us this episode, The Avengenerds themselves, Peyton and Tauren! Be sure to check out their podcast linked below! Check out Avengenerds! -  Avengenerds - YouTubeTimestamps0:00:00 Intro0:01:00 Worst Films of 2025Follow Us On Social Media https://www.instagram.com/cosmickickback/ https://twitter.com/cosmickickback https://www.tiktok.com/@cosmickickbackpodhttps://discord.gg/m6p6z3B8Follow us on Twitch! https://www.twitch.tv/phantomhushhttps://www.twitch.tv/apolloxnickThe Boy's Channels! https://www.youtube.com/channel/UCOVCy8sQkO8cafKxYpO-VVA https://www.youtube.com/c/NickBarreraFollow us on Letterboxd!https://letterboxd.com/JoshuaFowlerhttps://letterboxd.com/nickbarrera

At City Church California, we exist for anyone to BELIEVE in God, to BECOME like Jesus and to BUILD together.To get connected, give, or take your next steps click here https://linktr.ee/cccinfo

Send us a message!Condo-hotels and resort-style properties sit in a tricky middle ground. They are not traditional hotels, but they are not quite vacation rentals either. Many still run on hotel tech stacks, charge hotel-style commissions, and operate with hotel-era assumptions.Meanwhile, guests are increasingly searching on vacation rental channels, homeowners are asking why they cannot find their units online, and off-site managers charging half the commission are pulling inventory away. In our February First-of-the-Month bonus episode, we sit down with Emmanuel Lavoie, CEO of Jetstream, to unpack why so many condo-hotels and resort operators still resist distribution on channels like Airbnb and Vrbo, what it really takes to service this category well, and how AI is starting to reshape channel management.Episode Chapters:01:17 - Leaving a 10-year engineering career for travel tech03:33 - How a Canadian OTA accidentally became a channel manager9:43 - Why resorts still hesitate to embrace Airbnb and Vrbo12:00 - What full-service channel management actually includes13:42 - Why a $10 billion company chose service over cheaper tech15:18 - Off-site managers are winning the homeowner battle16:56 - The challenge of selling non-unique inventory on Airbnb24:12 - Why one listing with 300 reviews beats 50 identical listings30:42 - Building an AI-powered guest communication system35:27 - Using AI for listing content creation at scale38:21 - Empowering frontline teams as AI champions42:09 - The human side of AI disruption44:02 - Where Jetstream is heading nextConnect with Emmanuel:LinkedIn: https://www.linkedin.com/in/emmanuel-lavoie-5b89b924/ Website: https://jetstreamtech.io/ ✨ Exclusive Offer to Alex & Annie Listeners:Streamline your short-term rental operations with Hostfully.Mention the Alex & Annie Podcast when you sign up and get free onboarding ($1000 value).

Welcome Back! The Boulder Boys Show Ep. 68 Jeshrun Small's YouTube: https://www.youtube.com/feed/subscriptions/UCoPW6Lg20-6CQAi3-kertoA This Episode is brought to you by Intrepid Camp Gear.  https://intrepidcampgear.com/discount/BoulderBoys Code: BoulderBoys for 10% off Boulderboys.show Moi's training app: https://vert.run Matt's substack: https://substack.com/@mattdaniels480?utm_source=substack-feed-item

Here my long term training plan details for the Scout Mountain 100 in June & my plan for Misogi #2 in attempting an Everesting Challenge. Resources - G5 Trail Workdays Feb. 7 & 21 - https://www.g5trailcollective.org/volunteer Aaron's information: My Socials, Channels, & Newsletter: https://www.facebook.com/MRRUNNINGPAINSCOACHING https://www.instagram.com/runningislifecoaching/ https://www.youtube.com/channel/UCQ6J512qA34z_N0KJSU4jfw https://www.strava.com/athletes/18431982  Email - coachsaft@gmail.com Thanks to all of you for listening! Please share the Podcast and please leave a review, rate, & subscribe if you haven't done so already! THANK YOU! Aaron Saft Running Is Life Coaching & Podcast  

Christine and Beau Turner are the founders of Abundant Mines, a Bitcoin mining company built on the principles of self-custody, privacy, and client-first service. After losing over $500,000 to a failed hosting provider, they created their own mining facilities in Oregon and established a new standard for transparent, values-driven Bitcoin mining. Beau comes from a family of gold bugs and brings an engineering background, while Christine's journey spans wellness centers, studying ancient healing practices worldwide, and overcoming severe chronic illness through meditation and complete life transformation. Together, they've built a mining operation that serves clients from around the world. This profound conversation explores their inspiring personal story, weaved with their business and bitcoin mining best practices.→ Please like, comment, share & follow — to help me beat the suppressing algo's. Thank you!– LINKS –Beau on X: https://x.com/Beau_Turner21Abundant Mines on X: https://x.com/AbundantMinesAbundant Mines website: https://abundantmines.com/Efrat's X: https://twitter.com/efenigsonEfrat's Channels: https://linktr.ee/efenigsonWatch on all platforms: https://linktr.ee/yourethevoiceSupport Efrat's work: ⁠https://bit.ly/zap_efrat– CHAPTERS –00:16 - Coming Up... 01:19 - Introduction to Christine & Beau Turner 05:54 - Christine's Expertise on Ancient Healing Practices 10:56 - Ad-Break: Ledn & Trezor 12:58 - From Real Estate to Bitcoin Mining 17:02 - The $500K Loss - Trusting the Wrong Provider 19:26 - The "Passive Income" Myth 25:46 - Bitcoin's Resilience & Network Decentralization 29:06 - "Cockroach Money" - Bitcoin Survives Everything 32:06 - The Economic & Privacy Reasons to Mine Bitcoin 32:46 - Ad-Break: Abundant Mines 35:56 - Customer Service & Values as Edge For Small Business 43:41 - Trust or Trustless? 47:26 - Can Small Players Win in Mining? 50:06 - Mining Centralization Risks 53:46 - US Tax Advantages 57:22 - How Mining Evolves in the Next 5 Years 58:46 - Why Is Bitcoin Important for Humanity? 01:03:11 - Ad-Break: Expat Money & New Totalitarian Order Conference 1:04:56 - More Than Money - Relationships & Community 1:09:26 - Christine's Chronic Illness - Life as a Living Nightmare 1:16:16 - Finding Dr. Joe Dispenza & Healing 1:27:16 - Not Recognizing Her Past Self 1:29:36 - Beau's Love, Patience & Seeing Who She Truly Was 1:38:00 - Closing: Life is Colorful & Beautiful– SPONSORS –→ Have you tried mining bitcoin? Stack sats directly to your wallet while saving on taxes with Abundant Mines: https://AbundantMines.com/Efrat - Claim your free month of hosting via this link→ Access liquidity without selling your Bitcoin with Ledn — learn more at https://ledn.io/Efrat→ Get your TREZOR wallet & accessories, with a 5% discount, using my code at checkout (get my discount code from the episode - yep, you'll have to watch it): https://affil.trezor.io/SHUn– AFFILIATES –→ Get 10% off on Augmented NAC to detox Spike protein, with the code YCXKQDK2 via this link: https://store.augmentednac.com/?via=efrat (Note, this is not medical advice, please consult your MD)→ Join me at Europe's largest bitcoin conference - BTC Prague, June 11-13, 2026. Code EFRAT for 10% off: http://btcprg.me/EFRAT→ Be good to your eyes & health, and get the Daylight tablet - a healthier, more human-friendly computer, zero blue light & flicker. Use code EFRAT for $25 off: https://bit.ly/Efrat_daylight→ Get a second citizenship and a plan B to relocate to another country with Expat Money, leave your details for a follow up: https://expatmoney.com/efrat→ Watch "New Totalitarian Order" conference with Prof. Mattias Desmet & Efrat - code EFRAT for 10% off: https://efenigson.gumroad.com/l/desmet_efrat→ Join me in any of these upcoming events: https://www.efrat.blog/p/upcoming-events

In this powerful transmission, Natty channels four ancient goddesses: Shakti, Danu, Venus, and Ishtar, also known as Inanna. Together they bring a message for humanity, with a special focus on women and the rebalancing of feminine and masculine energies. This video explores the conflict between the sexes, the transmutation of old collective patterns, and how to consciously connect with these goddess energies for healing, creation, and transformation in this time of awakening.Natty BeattsAll courses can be found on her website www.nattybeatts.comhttps://www.youtube.com/c/MOREWithNattyhttps://www.instagram.com/nattybeatts/nattybeatts@gmail.comAmazon link for her book: https://www.amazon.com/dp/B0D4JVGGYCWolfgange-mail Wolfgang for appointments: https://www.wolfgangarndt8@gmail.comFree Pendulum Chart: https://www.toolsforascensionbywolfgang.com/resources/https://www.facebook.com/The-Gaia-Eagle-Wolf-Healing-Circlewebsite: https://www.toolsforascensionbywolfgang.com/YouTube Channel: http://www.youtube.com/@toolsforascensionbyWolfganghttps://www.facebook.com/The-Gaia-Eagle-Wolf-Healing-CircleInstagram https://www.instagram.com/wolfgangarndt1#goddessenergy #divinefeminine #channeling #shakti #inanna #ishtar #venusgoddess #danu #sacredfeminine #spiritualawakening #femininerising #masculinefemininebalance #ancientwisdom #consciousnessshift #energytransmission

In this episode of The Milk Road Show, we sit down with Matt Hougan and Ryan Rasmussen from Bitwise to unpack one of the biggest questions in markets right now: is capital actually rotating from gold into Bitcoin,  or is that just a narrative investors want to believe?~~~~~

A presentation on the 3 channels of the subtle system and each chakra in turn. At each chakra, a relevant talk by Shri Mataji (founder of Sahaja Yoga meditation) is played. Music with a guided meditation is also included.

LISTEN and SUBSCRIBE on:Apple Podcasts: https://podcasts.apple.com/us/podcast/watchdog-on-wall-street-with-chris-markowski/id570687608 Spotify: https://open.spotify.com/show/2PtgPvJvqc2gkpGIkNMR5i WATCH and SUBSCRIBE on:https://www.youtube.com/@WatchdogOnWallstreet/featured  In a throwback-worthy comparison, Trump is accused of “kneecapping” Republicans he doesn't like—most notably Rep. Thomas Massie. Massie's offense? Pushing to release the Epstein files.According to Massie, Trump allies are pressuring consultants to quit, intimidating donors, and threatening businesses through political power plays. It's a warning shot to anyone in the GOP thinking about dissent: fall in line—or pay the price.

Most machine shops grow by adding capabilities, chasing new markets, and saying "yes" as often as possible. Forest City Gear took the opposite path — and built a 123-person company by doing it. In this episode of Machine Shop Mastery, I sit down with Kika Young, President of Forest City Gear, to unpack how extreme specialization became the company's competitive advantage. Instead of trying to be everything to everyone, Forest City Gear made the intentional decision to focus almost exclusively on one thing: high-precision, loose gears. That focus reshaped everything — from who they sell to, to how they price work, to how they think about growth. Kika shares the personal and professional story behind that strategy, including the weight of leading a multi-generation family business, navigating serious health challenges within her family, and nearly selling the company before deciding to commit fully to its future. Along the way, she explains why walking away from entire industries was one of the best decisions they ever made. This conversation is a deep dive into focus as a growth strategy. It challenges the idea that more capability automatically means more opportunity, and instead makes the case that saying "no" — clearly and consistently — can be the most powerful move a shop owner makes. If you're wrestling with how to grow without losing control, margin, or identity, this episode offers a clear, real-world example of what disciplined specialization actually looks like. You will want to hear this episode if you are interested in... (0:00) Introducing Forest City Gear and the idea of extreme specialization (2:00) A snapshot of the company today, including team size and what they do — and don't do (4:58) The origins of Forest City Gear and how the business first got started (7:44) Getting a firsthand look at the quality of SMW Autoblok workholding (9:30) Growing from a garage operation into a long-standing precision manufacturer (12:21) Kika's path into the family business and early exposure to leadership (16:00) Stepping into leadership and taking responsibility for the company's direction (18:02) Exploring the decision to pursue a sale — and why it ultimately didn't happen (21:02) Where the business stands today in terms of growth, scale, and ownership (24:23) What makes precision gear manufacturing fundamentally different from general machining (27:30) The core drivers behind Forest City Gear's long-term growth (29:59) Why the company intentionally avoids automotive work (32:16) Mark your calendars and register for IMTS 2026 (33:06) Customer diversification and how end markets are chosen (34:51) How sales and marketing work in a highly specialized niche (37:40) Channels that actually drive demand for precision gears (41:03) Understanding the true competitive landscape (42:36) Advertising in specialty magazines (45:25) Core values and how they show up on the shop floor (48:46) Hiring and retention in a specialized manufacturing environment (51:44) ProShop can help you achieve on-time delivery (52:55) The biggest challenges facing the business today (55:01) Leadership transparency during difficult years (57:35) How organizational structure evolved as the company grew (1:03:29) Advice for shop owners considering specialization as a growth strategy (1:06:24) Where to learn more about Forest City Gear Resources & People Mentioned Check out the SMW Autoblok catalog Mark your calendars and register for IMTS 2026 Your guide to achieving on-time delivery with ProShop ERP MPT Expo Gear Technology Gear Solutions Connect with Kika Young Forest City Gear Connect on LinkedIn

In this episode of The Milk Road Show, we sit down with Nick Forster, founder of one of the largest onchain options desks, to unpack the one metric serious investors are watching to understand where crypto is headed next. While most traders obsess over charts, narratives, and short-term price action, options markets are pricing something very different and far more informative.~~~~~

The Final Showdown with the vampire Catkiller is on, but our vampire ally Sutton is down for the count. The rest of the team will have to play offense and defense at the same time to make it out alive. And if that's not bad enough, there seems to be more to Sutton's injury than an ordinary wound...-------If you liked this episode, please leave a rating and review to help us spread the word and don't forget to share with your friends. We love friends!Subscribe to our Patreon: Head to our Patreon for bonus content you won't want to miss out on. Support the Show: Follow us on social media, buy some merch, support us on Ko-fi, and check out our Wiki by heading to our DirectMe Profile. Join us on Discord! Come hang out with the cast on The Monster's Playbook Discord server where we can discuss the latest episodes, trade theories, answer questions, and get to know you, our listeners, a little better. Our promo this week is for The Young. Check them out on their website and be sure to listen to them wherever you listen to podcasts. -------Cast:Jonny as the KeeperLauren as Jack Harrow (The Crooked)Drew as Robert V. Slaughter (The Mundane)Miah as Sutton Malone (The Monstrous)This episode was edited by Miah and Lauren.Theme song by Jonny.Cover art by ⁠Mygie⁠.Incidental music from Epidemic Sound.

In this episode of The Milk Road Show, Raoul Pal lays out a thesis that's equal parts uncomfortable and urgent: the global financial system is heading toward an economic singularity, and most people are completely unprepared for it. ~~~~~

Jase shares how an unexpected compliment went straight to his head and briefly made him feel a little too much like Willie Robertson. The guys ease into what is one of the most overlooked ideas in First John—that eternal life isn't just a future promise, but a present reality. Linking Hebrews to the Old Testament, the guys explore how Jesus bridges heaven and earth in a way most people miss. In this episode: First John, chapter 1; First John, chapter 2, verse 1; John, chapter 17; First John, chapter 5, verses 4–11; Genesis, chapter 28, verses 11–18; John, chapter 1, verse 51; Isaiah, chapter 54, verses 2–3; Hebrews, chapter 2, verse 10; Hebrews, chapter 5, verses 8–10; Hebrews, chapter 7, verse 28; Hebrews, chapter 4, verse 12 “Unashamed” Episode 1255 is sponsored by: https://homechef.com/unashamed — Get 50% off and free shipping on your first box plus free dessert for life! http://fastgrowingtrees.com/unashamed — Get 20% off your next purchase with code UNASHAMED at checkout! http://unashamedforhillsdale.com/ — Sign up now for free, and join the Unashamed hosts every Friday for Unashamed Academy Powered by Hillsdale College Check out At Home with Phil Robertson, nearly 800 episodes of Phil's unfiltered wisdom, humor, and biblical truth, available for free for the first time! Get it on Apple, Spotify, Amazon, and anywhere you listen to podcasts! https://podcasts.apple.com/us/podcast/at-home-with-phil-robertson/id1835224621 Listen to Not Yet Now with Zach Dasher on Apple, Spotify, iHeart, or anywhere you get podcasts. 0:00 – Mondays with Jase are always interesting 4:10 – A duck blind compliment Jase wasn't expecting 8:45 – Fellowship, life, and why First John hits different 13:30 – Afternoon duck hunts and finally hitting full limits 18:10 – Jesus as our advocate and what that means right now 23:05 – Heaven and earth colliding in First John and Hebrews 28:40 – The testimony of water, blood, and the Spirit 34:15 – Jacob's ladder and the portal between heaven and earth 40:20 – Why God's kingdom grows through suffering 46:15 – Jesus as the perfect high priest and eternal life — Learn more about your ad choices. Visit megaphone.fm/adchoices

Leila Philip visits the Yale Myers Forest with ecologist Dr. Denise Burchsted and learns to view river systems not as single channels but as interconnected veins where beaver ponds act like "beads along a chain." This perspective reveals how beavers restore "paleo rivers," complex systems comprised of flowing water, wetlands, and meadows that effectively manage water tables.

Plus: Nvidia unveils a new suite of open-source AI models for weather and climate predictions. And Bitcoin recovers marginally. Julie Chang hosts. Learn more about your ad choices. Visit megaphone.fm/adchoices

At City Church California, we exist for anyone to BELIEVE in God, to BECOME like Jesus and to BUILD together.To get connected, give, or take your next steps click here https://linktr.ee/cccinfo

In this episode of The Milk Road Show, Hoolie Tejwanie (Head of Coinbase Ventures) breaks down where Coinbase's venture arm is investing right now, what categories they're most bullish on for the next wave, and why the classic “4-year cycle” framework might not work the way it used to.~~~~~

In this deeply transformative session, TLINASSIA bridges science and spirituality to guide individuals toward soul connection, inner sovereignty, and higher consciousness. Born in the Caribbean, where spirituality is a natural part of daily life, her early spiritual awareness evolved alongside a rigorous academic path in medicine. Currently studying psychiatry in France, TLINASSIA offers a rare perspective that integrates medical knowledge with multidimensional spiritual insight. She shares her journey working with starseeds, light beings, and higher-dimensional intelligence, while addressing discernment, energetic interference, and the importance of reconnecting directly with one's own soul. The session culminates in a powerful guided meditation and light-body activation, where participants learn to shift awareness, enter the heart vortex, and commune with their soul—described as the most reliable guide, directly connected to Source. This presentation empowers seekers to reclaim inner authority, awaken their true nature, and navigate reality from a place of clarity and alignment.

A new fault line opens inside the family as the Daily Mail reports Princess Anne has raised concerns with King Charles and Prince William about how Prince Andrew is being treated, with Prince Edward partly backing her. The dispute centres on where Andrew will land long-term, with Wood Farm reportedly ruled out and Marsh Farm emerging as the likeliest option.The Standard digs into claims Princess Eugenie is exasperated and pulling back, while Richard Eden says the sisters' distance may be strategic rather than a full rupture.Then it gets properly weird: a report claims Charles is personally funding renovations, staff are allegedly mocking Andrew's television priorities, and there's even a pest-control subplot after molehills appear on the lawn.Palace Intrigue is your daily royal family podcast, diving deep into the modern-day drama, power struggles, and scandals shaping the future of the monarchy.Hear our new show "Crown and Controversy: Prince Andrew" here.Check out "Palace Intrigue Presents: King WIlliam" here.

He's mysterious and aspirational, but is he even real? Or is he just a reflection of all of our society?The ‘finance bro' has become a pretty ubiquitous figure in the American zeitgeist. From American Psycho and Mad Men to the tech bros of Silicon Valley, he's taken many forms. And these days he has flipped genders in the hit HBO series Industry. But what makes the finance bro mythology so compelling? And why do we sign up to watch him again and again?To find out, Brittany is joined by chief correspondent at Business Insider and host of Channels, Peter Kafka and Roxana Hadadi, TV critic for Vulture and New York Magazine.Support Public Media. Join NPR Plus.Follow Brittany Luse on Instagram: @bmluseFor handpicked podcast recommendations every week, subscribe to NPR's Pod Club newsletter at npr.org/podclub.Learn more about sponsor message choices: podcastchoices.com/adchoicesNPR Privacy Policy

Gather round for three campfire stories that cannot be explained.A corrections officer watches water materialize inside a concrete prison cell with no source. A YouTube channel uploads 72,000 videos in nine months at an impossible rate, then vanishes after pointing to coordinates in the Atlantic Ocean.Three Royal Navy cadets walk into an English village and find themselves surrounded by rotting oxen, frozen smoke, and watchers behind dark windows. These aren't urban legends or campfire tales passed down through generations.These are documented events with multiple witnesses—police officers, prison officials, military personnel, and investigators who went on record about what they saw. Water that falls upward. Channels that shouldn't exist. Villages trapped in time.Each story breaks something fundamental about how we understand reality. The witnesses had everything to lose and nothing to gain.Yet they couldn't deny what happened.https://www.youtube.com/watch?v=1HwC9L4BDpE

The following is my account of the Fierce Dragon 100k that took place on Jan. 16, 2026.  Resources: Cross Point Gloves - https://showerspass.com/products/crosspoint-waterproof-knit-wool-gloves?variant=43863225860296&country=US¤cy=USD&utm_medium=product_sync&utm_source=google&utm_content=sag_organic&utm_campaign=sag_organic&gad_source=1&gad_campaignid=22520716048&gbraid=0AAAAADi3ItfbIxef-TIXwXp9kjf4iFs28&gclid=CjwKCAiAssfLBhBDEiwAcLpwfsY3yljuuWqIB7LlyBahRtcQ4phyxsSRudwfR7v3dto5WWsRZYKBcBoCi4UQAvD_BwE Truewerk B1 Sun Hoodie - https://truewerk.com/products/b1sunhoodiemens?variant=39999314001962 G5 Trail Work Days (Snook's Nose) - https://www.g5trailcollective.org/volunteer FSR 100-miler - https://ultrasignup.com/register.aspx?did=131617   Aaron's information: My Socials, Channels, & Newsletter: https://www.facebook.com/MRRUNNINGPAINSCOACHING https://www.instagram.com/runningislifecoaching/ https://www.youtube.com/channel/UCQ6J512qA34z_N0KJSU4jfw https://www.strava.com/athletes/18431982  Email - coachsaft@gmail.com Thanks to all of you for listening! Please share the Podcast and please leave a review, rate, & subscribe if you haven't done so already! THANK YOU! Aaron Saft Running Is Life Coaching & Podcast

Heritage sports brands may be tempted to rely on their history to appeal to a new generation that wasn't there to see it. But in the fast-moving digital attention economy, that's a mistake, says Antonio Gnocchini, chief marketing officer at Diadora.He joins The Big Impression podcast to explain how the iconic Italian brand is reclaiming its spot in the performance market. By leaning into a challenger brand mindset during the Paris 2024 Olympics — without the price tag of official sponsorship — Gnocchini and his team are shifting the focus from nostalgia to high-performance innovation. Episode TranscriptPlease note, this transcript  may contain minor inconsistencies compared to the episode audio.Damian Fowler (00:00):I'm Damian Fowler, and welcome to this edition of The Big Impression. Today, we're looking at how a heritage sportswear brand carved out its own spotlight at the Paris 2024 Olympics without being an official sponsor. My guest is Antonio Gnocchini, Chief Marketing Officer at Diadora, the iconic Italian brand known for its made in Italy craftsmanship. In the lead of the Paris, Antonio and his team launched a global brand campaign built around Diadora's roster of Italian athletes from Trackstar, Larissa, Yapacino, defensers and speed skaters, all while showcasing innovations like the Atomo Running Shoe. That's the first high mileage running shoe made in Italy in three decades. We're going to break down how Diadora timed its campaign to maximize the Olympic moment, how it differentiates itself from giants like Nike and LVMH, and what this strategy says about building awareness in a crowded high-stakes marketing landscape. So let's get into it.(01:07):Antonio, can you tell us about why the Paris Olympics was such an important moment for Diadora as it sought to elevate its brand name again?Antonio Gnocchini (01:18):So if you are a multi-category sport brand, Olympics is certainly the big event, the main event, your main catwalk of the main show. And you prepare for it for a long time because you need to be in one of the most competitive environment with the best product, competitive athletes. Everything needs to be perfect. And it's also one of those moments in which you can go deeper with attention, with messages. If you are serious about sport and you want to communicate, sport brand values, what you really stand for, it's not easy, especially today in moments in which the attention is not much, few seconds from everybody. Channels are very fast and flattened messages very easily. The Olympics is a moment in which for a few weeks you have the attention. You have people connected and engaged. You have people who care. And so it's a perfect environment to talk again about what you stand for.(02:41):And so going back to the Olympics was a statement to say, we actually are a competitive sport brands, a performance brand, not only lifestyle of it. And so yeah, it was such an important environment for us. Also, these Olympics was maybe one of the first ones that I've seen since I started doing this job when you could see some challengers brands activating and being visible.(03:15):In the past, this was really an event only for main sponsors and official sponsors mostly. Now this is a moment of challengers. And if you find the right way and if you had a good connection with your outlets, you could be doing a successful marketing campaigns and actions.Damian Fowler (03:35):That's really interesting to hear you say that. And I think, and I'm curious to hear your thoughts on this. Is the kind of media environment that we exist in now, does that make it possible for challenger brands to find a way to reach audiences that they otherwise might not be able to find back when it was the main TV channels and big glossy mags, there are more niches now in many ways.Antonio Gnocchini (04:00):There's a very interesting report that Business of Fashion and McKinsey release every year. And the most recent one was a study from McKinsey, which they were showing displaying how the sport market, which was dominated by only few incumbents. And you could see that at Olympics, still today, the most recent one, the usual suspects are dominated most of the sports. But in this past few years, there is a change going on in which incumbents are really under pressure from Challengers brand in the sport industry. They're gaining momentum. Challenges are gaining space, gaining market share, and also visibility. And you can say that maybe this is linked to the explosion of running as a global movement, but it's not only that. Running certainly as contributed, because running is one of those categories that is really extremely democratic. And yeah, sure, track and field main athletes, famous names help, but you can become a successful running brand without having only the most amazing hundred meters runners.(05:37):You can be successful by working in other ways. And you see brands starting to become more visible through running in the sport industry.Damian Fowler (05:47):What's interesting about Diadora is that it has this very significant legacy as a sports brand. I mean, I think back to my childhood when I used to absolutely love Beyond Borg. And as soon as I saw the name Diadora, I remember Borg. And of course there's other soccer legends like Roberto Baggio or Francesco Totti. But in recent years, it's been a little bit maybe eclipsed by bigger brands that you just mentioned. So you're a challenger brand, but you're also a legacy brand. Could you explain a bit more of the context around the history of the brand?Antonio Gnocchini (06:24):If you are passionate about sport, when you land at Diadora and you visit the museum, it is a kid in a candy store. That was my experience at the museum is you could see in real life the objects of desire of your youth. In my bedroom, I had posters of all these heroes and there's a moment, there's a scene in King Richard with Will Smith, in which you hear for a moment in the movie, you hear Venus and Serena Williams coach telling Richard Williams to wait on the Nike offer because the perfect offer for any tennis player at the time was the one Jennifer Capriati was getting from Diadora. When I watched the movie, I was like, whoa. So we wear really the tennis brand and the brand that was in relation with athletes, especially tennis athletes. We were the tennis athletes brand. What happened?(07:34):I think that the brand, the company really focused for few decades on product, product marketing, sports marketing contracts, traditional marketing actions. While in the meantime, other brands, other sport brands have become very sophisticated, very innovative in their marketing strategies, films where Nike's main language and they were exciting product of their marketing department. I think the brand here, the Theodo has been focusing on other things and lost the engagement with consumers globally. And then for a few years, as I was saying, the focus had been really on capitalizing on its legacy and becoming more of a lifestyle brand. But in reality, the market can tell you that if you're not serious about sport, you lose your credibility as a lifestyle of sport brand.Damian Fowler (08:42):Yeah. So the new campaign or the more recent campaign is about reasserting that sports connection. How else would you define the brand as it is now?Antonio Gnocchini (08:57):I think that what we needed to do ... So the first thing that I wanted to do is to prove that the sensation, the feeling that we had was correct. So we run a long and insightful brand health monitor study, and the results of that study was showing that, yes, that we were a legacy brand, people recognized the name, but they couldn't really link it any longer to specific performance product, and they were not buying performance product any longer from the Adora. So we were also associated linked to values like being Italian, but at the same time, it was this idea of romantic Italian, quaint, Italian, traditional. If you want to be successful in sports, you have to talk about innovation, you have to be recognized for your capacity of being a technological advanced company. And so the main effort for us in the beginning was to go back into making sure that our research and development center was up to speed and that the marketing department was capable of telling these type of stories because these stories were in fact very important for our consumer, for our focused consumers, the focus of our target, a younger consumer that wanted to talk about sport, they wanted to be capable also of discovering innovative brand sports.(10:44):So even if we were not one of the main incumbents by being authentic in sport, especially in running and in other categories, by being authentic, we could engage with this young consumers who was interested in discovering new brands that have an innovation angle that was really relevant.Damian Fowler (11:11):Yeah, that absolutely makes sense. I'm interested to hear you talk a bit more about that audience group that you really wanted to reach and the profile of that group. And presumably there's an element of conquesting going on because you've got to get them from some of the bigger names that we've already talked about.Antonio Gnocchini (11:29):Yeah. As I was saying, running has become one of those category, goes beyond just track and field, goes beyond the daily jogger, goes beyond ... It is really something that touches wellness, fashion is playing into running a lot. Everybody is doing running collections today, not just the usual suspects. We wanted to make sure that in this environment in which you had a lot of noise, we could be recognized as authentic, as separate from the noise. So we wanted to talk with a niche and then make sure that that authentic young athlete was putting the mileage out. So it wasn't talking about running, but putting also the miles and the sweat in running. There were those consumers that were scheduling all their weekends around the run, around the race, so the real authentic runner could recognize that we weren't distracted by all this running noise. We were serious.(12:48):So our messages were we run a campaign that is called Normalize iMileage that was directed only to that type of consumers that could recognize the acts and the gestures and the typical struggle of that type of runners. Even if that meant alienating for a little bit a wider audience, because we know that with a wider audience, we had less capacity of rich. We didn't have the muscle for them. But we see today that when you are authentic and strong with that type of niche, that niche creates expansion and creates influence, and then you start to resonate also in other markets and with other type of consumers.Damian Fowler (13:39):Yeah. Can you talk a little bit more about how you set the stage leading up to Paris to build that buzz that's going to resonate across all these different outlets?Antonio Gnocchini (13:51):Yeah. We decided, as you can imagine, getting attention is ex extremely difficult, especially today. The new channels are flattening everything and everything is so few fraction of a seconds between your thumb and in your face, it's very hard to go deeper with messages. And if you want to go deeper, you need to find ways in which you can. And for us, our strategy was, okay, we need to stop their attention, stop their eyes for longer.Damian Fowler (14:35):I'm curious now to see, given the kind of media exposure that you started to establish, how did it play out during and after the Olympics, and how did you capitalize on it essentially?Antonio Gnocchini (14:49):So we monitor during the main events at the Arsenal, we made sure that all the guests and all the people, all the stakeholders of sport were well-informed and also capable of giving the right message out with the proper information. And then we started collecting and amplify this type of information, then feed them also to our partners in the market, retailers, key accounts. All of this helped us make sure that the product was properly displayed and also was selling out in the right moment in time. And by being nimble and agile and fast, we had a great success on this. The content that we had created, we noticed that they were getting a completion rate of 97, 98%. We never had completion rates so high. So we knew that we had something that was resonating. We only needed to be insisting on it and fasting the reaction by feeding athletes, giving the same content to them, and that's it.Damian Fowler (16:08):And you mentioned that 97% completion rate on videos and things like that. That's obviously an important metric. What else did you do to measure brand buzz? And then maybe then how did you connect that to sales?Antonio Gnocchini (16:21):Every year we do a brand study, a brand health monitor in order to understand the feeling and how our values are perceived by consumers. If there is any change in what we're doing that is affecting their point of view on the brand. Then we do social monitoring on a daily base, especially when we post and when we have athletes performing our.com and a good connection with key accounts, get us data on results and how what we do resonates on the market. That's pretty much what keep us informed and get us a good understanding of what we're doing.Damian Fowler (17:05):How did this push around Paris help define the current market right now? And what does it also tell you about where you should build next?Antonio Gnocchini (17:15):It is a confirmation that it is a challenger moment. It is a confirmation that if you establish a conversation with your consumers, you can expand and you can gain market in a market that was completely polarized and dominated by only a few brands. It is also confirmation that if you are authentic, at times, maybe even very vertical in your attack to the market through the category, we don't do every sport. We only are focusing now on few sports, but to do them with authenticity, this is also resonating a lot and you have to be ready for sport moments, which means every sport moment that it's not only Olympics, even minor sport moments, if you're capable of being ready and capitalize on it with your athletes, it's a great tool.Damian Fowler (18:20):You talked about using innovation, being on the cutting edge to reach a new generation of fans, but do you also still infuse that with some of the golden age narrative that Diadora has? Yes,Antonio Gnocchini (18:33):We do. We balance. We try to balance the messaging in that sense, but I think what I've learned in this past few years here is that this is no longer the sneaker culture generation where you could go and have long session and education and talk about the history of that specific model, and you would have this passionate nerd of Sneakers that would then storytell the whole thing to Hollist friends and everybody were buying into it. Everybody was buying into it. I think every time we preach about our history, every time about we try to give lessons, especially the younger generation, it doesn't seem to be interesting and doesn't like it also. But what we see that they like is what they discover. So we have to be ready with the right information. We have to give them a story that is compelling in term of product, in term of innovation, and then let them discover the history behind it, the art, let's say, the origin of the whole story, and where is this coming from?(19:54):So maybe one thing that I'm seeing that it's also a learning is the fact that brands ... I've seen brands just trying to capitalize on the fact that one product story has to be successful because it's linked to this specific moment in time, and you consumers should know about it and should buy about it because of that. It doesn't really resonate to consumer any longer. You need more than that. And so, yeah.Damian Fowler (20:27):I love that. I think it's so interesting to hear you say you can't preach to consumers, but you can allow them the opportunity to discover. I think that's such a great insight. I think that goes for any storytelling, to be honest.Antonio Gnocchini (20:45):I think you're right, but I think it's specifically more valid now in which I believe that you need to have your story perfect and you need to have the details of your story needs to be really well done. People think that you can simply post in every second and be very fast in making sure that consumers will see fresh things every second, digest it very quickly, and then post new ones. Especially for us, this doesn't prove to be right.Damian Fowler (21:24):I had a good guest on this podcast a few editions ago who talked about how brand messaging is in everything, the tactile element of the brand. He used Harley Davidson as an example, it's not just a bike, it's everything you encounter in the showroom, the quality of the materials. And I'm getting that sense when I look at Diadora and the Diadora site that their brand messaging comes through in the product line.Antonio Gnocchini (21:55):This is very true and very valid. Again, if you want to be serious in your relationship, in your conversation with that niche audience, it means that every touchpoint, every single touchpoint needs to tell something about that story, otherwise they will immediately perceive that it's not authenticDamian Fowler (22:21):Any longer. So let me ask you big picture here. So for marketers listening, what's the lesson here that you can tell? You came from Nike, but now you're at Diadora. So you've seen what the big heavyweight brand has done and can do, but what can a smaller brand learn from your experience, I guess, whether it be about future forward channels like CTV or retail media or programmatic or social? Sorry, let me just ask you ask that more simply. What can a marketer learn from your experience trying to market this, bring this brand back into view? IAntonio Gnocchini (23:04):Think the most important thing for us has been to be capable of focusing on doing few things and do them perfectly, or at least as perfect as we could do. You are challenged to be very active and be reactive and also try to capitalize on every single product you have in the line and every sport that is played is an opportunity of doing something. The reality is if you want to start to resonate, you need to establish a valid conversation with your core focused consumers. And to do that, you need focus. And this means also at times being capable of saying no to things that you could be doing or that you get pressure from anybody or everybody in the company to do, and also the pressure from the market many times. Again, let's remember that this was a market in which you were supposed to drop a new product every few weeks, so we don't do that.(24:23):And we try to talk about innovation only when we have real innovation to communicate. And then when you do build an authentic story and a strong story with every touchpoint connected in the right way, this to me proved to be successful.Damian Fowler (24:44):Going back to Paris, that was obviously a huge high watermark for sport last year. As you look ahead to next year, is there anything that's on your calendar that's one of those moments where brand and moment have that synchronicity?Antonio Gnocchini (25:01):Olympics is not something that you prepare the season before. So next Olympics is already something that we are studying, preparing for, sweating about. We have to prepare all our innovations. We have to be ready with the right messaging. We have to find the right athletes, and we have to have a strategy on what type of messages we want to focus on. So LA Olympics is certainly something that we look at and we dream of.Damian Fowler (25:40):Let me turn to the last section here and just ask you some quick fire questions, if I may. One of the things I wanted to ask you is, is there a sports marketing trend that you think is overrated?Antonio Gnocchini (25:51):Maybe there is something that is a bit underrated, which is the fact that some lesser known sport events and maybe not the main athletes, but the local athletes, they are underrated. You can build excellent engaging campaign through those.Damian Fowler (26:17):What matters more in the next five years? Heritage, innovation, or cultural storytelling?Antonio Gnocchini (26:24):If I may try to put them in order, I would say cultural storytelling for me, then innovation and then heritage. If you do cultural storytelling well, I think your legacy, your heritage is probably already well told in there, but I think that you, again, it's a moment in time which I will never stop stressing the fact that you need to be capable in storytelling properly.Damian Fowler (26:57):Is there anything missing in the ad marketplace today that you perceive?Antonio Gnocchini (27:01):Data that goes beyond just the reach of a campaign. And even the reach at times is not really ... And not everything is so perfect and reliable. If you could find a way ... You remember where you were studying marketing and the sentence from Wanamaker, I don't know which half of my money spent is wasted. I go back to that. I've been promised by these new tools and these new digital tools that I will know better, but it seems that to be capable of really reading through the noise and getting valuable data that goes just beyond rich, it's still hard and it's still at times not that reliable. And then the other thing is I see an inflation in the attention economy that makes me think that I need to find new ways and new channels and not only finding great storytelling. The reality is my stories, if I even have a great way of telling, if even when I have a great story, at times I need to change it and distort it in order to be played in these new environments, in new digital channels.(28:40):These channels at times distort the values of my brand, and I want that not to happen. So I need to find better ways and better channels.Damian Fowler (28:55):And that's it for this edition of The Big Impression. This show is produced by Molten Heart. Our theme is by Love and Caliber and our associate producer is Sydney Cairns. And remember.Antonio Gnocchini (29:04):I think the most important thing for us has been to be capable of focusing on doing few things and do them perfectly.Damian Fowler (29:15):I'm Damian, and we'll see you next time. Hosted by Simplecast, an AdsWizz company. 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