Make Over Your Marketing

As a copywriter, one of the most common questions people ask me and one of the #1 struggles entrepreneurs like you and I face is, “What do I write about... ? What do I say about ... ?”, followed closely by, “I hate talking about myself. Do I have to?” Now, I have a deep love of all things pop culture, movies, and entertainment, so my goal for this workshop is to help you go from “Clueless” to “She’s All That” when it comes to talking about your business.

I’m going to share the branding essentials most people skip over -- but these are the elements that give your brand true dimension, wow factor and staying power. Armed with this checklist, you’ll know exactly what you need to tackle to create an irresistible brand that people pay premium prices for.

In this episode, I’m going to share my 7-email framework for writing your irresistible welcome sequence. I call it my Happily Ever After framework. I’m answering the question, what do you say in your welcome sequence? As an email copywriter, this is definitely one of the most common questions I get asked and it’s where most people tend to get stuck. Well, today's your lucky day because I'm going to share exactly what the goal of each email should be.

Automation is a huge buzzword in the online space no matter what stage of business you’re in. In this episode, we're exploring and encouraging you to think about how you can use email automation to deliver a high-touch sales experience that feels more like a one-on-one interaction.

In this episode, we're talking about what not to do in your welcome sequence if you don’t want your email subscribers to hit unsubscribe or ghost you, aka never open your emails. After all, people sign up to your list for a reason. Now now the ball is in your court in terms of whether or not they stick around. So are you ready to dive into the most common mistakes I see service providers making in their welcome sequence?

In this episode, we’re going to break down exactly what a welcome sequence is, why you need one, and we’ll also talk about some possible goals for your welcome sequence. I can not tell you how awesome it is to know now, that this welcome email sequence I wrote almost 3 years ago now is still running in the background, welcoming new people into my world on a daily basis. There is some serious magic to that and it’s a really powerful tool in building that know, like and trust factor and ultimately, getting more leads and sales in your business, whether you’re a service-based business or you have small group programs. 

For the most part, over the past almost 6 years, it’s been repeat business and referrals. It’s not just because I happen to be, not to toot my own horn, very good at what I do. I also put in a lot of effort to take great care of my clients and communication is the #1 thing. So today, we are chatting about 13 pre-written emails you should have in your business if you’re a service provider.

Human beings are obsessed with checking emails. We’re all a little like Tom Hanks and Meg Ryan in "You’ve Got Mail," anxiously awaiting the next must-read email. The average person gets more than 100 emails per day. So how are you making sure that the person receiving your email is opening your email, reading it, and actually taking action on it? Well, in today’s episode, I’m going to share 5 tips for crafting emails that get people read, and more important, take action on.

Have you ever felt like you're stuck in Groundhog Day when it comes to responding to new client inquiries and onboarding new clients? We're about to put an end to the "I got you, Babe" loop and give your client experience a serious makeover. Specifically, I want to talk about taking the time to write guided email templates or scripts for your client communication. In today’s episode, I’m going to talk about: -Mapping out your client experience from first inquiry to requesting a testimonial -Why you should have canned email templates in your business (and how to keep them fresh and personalized) -The life-changing magic of automation

If you want to write copy that makes your ideal client feel like you’re speaking directly to them, you have to speak their language when you’re addressing their struggles and their desires, and also when you’re explaining the benefits of your offering. In today's super short episode, I'm sharing 3 introvert-friendly ways to find out what kind of language your ideal client is using, so you can work it into your marketing message.

What if each of us had our very own Brag Book? A Digital Brag Book full of AWESOME things your clients, students, members, colleagues and mentors say about you. Today, I’m going to walk you through how to create your very own Digital Brag Book by collecting testimonials and client stories. We’re going to talk about ... Why testimonials should be a non-negotiable part of your client process and your marketing plan What makes a great testimonial How to ask for them in a way that makes sure the final testimonial creates a demand for your product, service, course or membership How to use them effectively to build know, like and trust, and create a demand for your service, product, course or membership

If you’ve ever wondered if it’s time for you to rebrand, then this episode is for you. I’m going to talk through some signs or red flags that it’s time to give your website a Princess Diaries-style, head-to-toe makeover. In this episode, I’m going to share the reasons behind why I rebranded, my inspiration, and I’ll also share how my messaging shifted and my hope is that it will help give you clarity on whether or not it’s time to rebrand or give your website a bit of a makeover.

If the words on your website home page don’t clearly and simply communicate what you do and how you can help your ideal client, and if the information isn’t presented in the right order), then your hopeful customer may never get past the front door. I'm going to help you analyze your homepage like a pro, so you can see exactly what to tweak. The goal is to make sure your dream customer lingers long enough to end up exactly where you want them.

In this mini workshop, I'm going to guide you through 4 steps to help you shake up your marketing and uncover your secret sauce (aka what makes you stand out, why you’re different, and why your ideal client should choose you). What I love about this framework is that if you’re just starting out and you know WHAT you want to do, but you’re not sure how to market and position yourself, this is literally going to give you your recipe for success. And I say recipe, because we’re gonna shake things up a little bit and use a cocktail analogy because, why not, right? Let's dive in.