MSP Smartbytes

Sean Dawley, Malwarebytes, Global MSP Channel Development Director, is joined by Marcin Kleczynski, Founder and CEO of Malwarebytes and Oren Elimelech, CISO of Atera to discuss how protection from cyber security threats, relies on establishing a strong and reliable IT strategy. Marcin and Oren discuss how to best find that balance!

In this episode Sean Dawley, speaks with two experts who have been working in the MSP industry for over a decade, on how MSP owners/leaders can take vacation time without stressing that the business will continue to operate successfully.

Selling security is selling protection from a threat, protection from harm. People buy security to avoid negative outcomes. The challenge for you, as an MSP, is having that discussion without making it all about fear. After a security chat, clients should feel less anxious – not more! This episode our team of experts discuss best practices for informing clients how they can make their business secure from the threats tomorrows digital world could bring so that the client feels informed, confident that they can tackle the challenges they are facing and ready to invest in your solutions.

As an MSP, you're looking for ways to grow your business. One way is to acquire new clients, but this can be a long and costly process. Another way is increasing monthly recurring revenue (MRR) from existing clients. Key to this is upselling them to a higher level of service. In this episode, our host Malwarebytes Sean Dawley along with Malwarebytes Brian Thomas and Brian Kane from NerdsToGo will discuss their experiences with upselling providing tips on how to successfully upsell levels of service.  Malwarebytes MSP Program 

Its easier to have a selling conversation with an existing customer than finding and approaching a new lead and winning brand new business. However, an MSP should never take existing customers for granted. You must put in the work to cross-sell effectively. In this episode, host Sean Dawley Malwarebytes Director Global MSP Channel Development, Brian Thomas Malwarebytes VP, Worldwide MSP & Channel Programs and Brian Kane, Senior Director of Technology with NerdsToGo will discuss best practices for starting the cross-selling conversation and how to keep it going