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A pronounced infrastructure dependence on third-party AI models has emerged across the MSP ecosystem, largely due to the rapid adoption and integration of AI-powered features within vendor products. This structural shift is increasingly opaque, as providers are sold features rather than transparent access to underlying models, leaving MSPs exposed to changes in technologies and policies enacted upstream by vendors or regulators. The episode highlights how this dependency extends to delivery teams and end clients, with operational continuity tightly linked to decisions and actions outside the MSP's direct control. The most consequential development referenced is Anthropic's release and rapid withdrawal of its Fable 5 AI model following a directive from the U.S. Commerce Department, which ordered a cutoff of model access to foreign nationals within 72 hours of public launch. According to published benchmarks, Fable 5 surpassed GPT 5.5 in performance, but the government-mandated suspension exposed how quickly model access can be rescinded. The policy move immediately impacted any MSP or client with offshore or nearshore staff relying on AI features invisibly powered by that model. Further supporting the central theme, companies such as PAX8, Enforcer, and CloudRadio are embedding AI capabilities into platforms used by MSPs to manage Microsoft 365 environments, automate ticketing, and support scalable client operations. In parallel, vendors like Proofpoint are integrating compliance solutions directly with AI model APIs, further entwining risk management tools with the same core AI infrastructures. A Netrio survey cited in the episode found that while 82% of mid-market IT leaders have AI in production, only 26% report organization-wide governance, highlighting an accountability and visibility gap. Operationally, MSPs face heightened contract and vendor risk. Most lack an accurate inventory of which AI models underpin their services and how rapidly these dependencies can be affected by regulatory directives or vendor shifts. The discussion underscores the need for explicit procurement protocols, delivery mapping, and outage runbooks that account for opaque model dependencies. As clients seek greater transparency and contractual assurances regarding model use and continuity, MSPs who anticipate and document these dependencies may be positioned to reduce exposure and establish clearer accountability. 00:00 Switched Off  03:19 Painted Over 05:20 Govern or Absorb 08:41 Why Do We Care?  Supported by: Pax8 Sign up for the SMB Online Conference: www.smbonlineconference.com

Recorded live at the Pax8 Beyond 26 Conference in Salt Lake City, Utah, these back-to-back conversations with Chris Marks, VP of Marketplace Innovation, and Chance Weaver, Global Vice President of AI Adoption, offer a powerful glimpse into the future of the IT channel and the evolution from Managed Service Providers (MSPs) to Managed Intelligence Providers (MIPs). Together, they share how Pax8 is helping partners navigate one of the most significant technology shifts in decades by combining innovation, community, education, and practical AI adoption strategies. While Chris focuses on the vision, leadership, and marketplace transformation required to unlock new opportunities, Chance provides a tactical roadmap for turning AI into measurable business outcomes and recurring revenue streams. Discover why AI is not simply another tool, but a catalyst for deeper client relationships and strategic business transformation. Key themes include the importance of moving beyond technology conversations to business outcome discussions, embedding AI into workflows rather than treating it as a standalone solution, leveraging community to accelerate learning, and embracing curiosity, adaptability, and servant leadership in times of rapid change. Chris highlights the tremendous opportunity for MSPs to become trusted business advisors, while Chance demonstrates how partners can start immediately by having AI conversations with clients, identifying business challenges, delivering quick wins, and building long-term value. Together, their insights reinforce a powerful message: the future belongs to technology leaders willing to innovate, educate, and guide their clients. Key Highlights: The evolution from MSP to MIP and why business advisory services are becoming a critical differentiator. AI creates new opportunities for growth, efficiency, and recurring revenue when tied to measurable outcomes. Community, collaboration, and continuous learning are essential for navigating technological disruption. Practical strategies for introducing AI to clients, addressing governance concerns, and demonstrating ROI. Leadership lessons centered on curiosity, empowerment, servant leadership, and enabling teams to innovate. How Pax8 is building the programs, tools, and ecosystem partners need to thrive in the AI-driven economy.   Be sure to register for Beyond 27 in San Diego, California, and visit pax8.com to learn more about the marketplace.

The episode highlights a structural shift from automation that suggests actions to automation that executes actions autonomously, thereby transferring substantial operational risk and accountability to technology vendors and their AI-driven platforms. This transition is exemplified by Atera's deployment of their autonomous AI agent, Robin, which is positioned to handle a significant proportion of Tier 1 and complex Tier 2 IT tickets for managed service providers (MSPs). The company's commercial strategy, including performance guarantees, signals an increased expectation that AI can assume core IT operational responsibilities that were traditionally reserved for human engineers. Atera has introduced a policy wherein Robin is guaranteed to autonomously close at least 50% of all Tier 1 and complex Tier 2 tickets within 90 days of onboarding, or fees are waived. According to Atera, this commitment is supported by a backend analysis of MSP tickets and live demonstrations using historical data. The company asserts that Robin's mean time to repair is approximately 120 seconds, that onboarding is managed collaboratively, and that the rollout is more akin to hiring and training a human engineer than a standard software deployment. This approach is backed by patent filings and a business model integrating AI as the foundation rather than an add-on. The episode further examines the implications of mandatory AI bundling in Atera's redefined RMM and PSA platform offering. The company has faced pushback from segments of the MSP community dissatisfied with bundled AI services and associated pricing changes, particularly from those wishing to maintain control over their technology stack. Atera responds by describing a re-conceptualization of their platform as inherently AI-driven, distinguishing between “platform AI” and the autonomous Robin agent, and clarifying that preexisting AI users would not incur additional costs. There is also discussion around the impact of automation on human roles and the need for new approaches to training and accountability, particularly for junior staff. For MSPs and IT service providers, these developments signal an increase in infrastructure dependency on vendor-managed AI agents, as well as new layers of contract risk linked to performance guarantees and platform integration. The operational reality described involves a significant reduction in required headcount, a shift in staff responsibilities from routine incident response to higher-order business and security tasks, and the necessity for designated internal management of AI tools. There remain unresolved concerns about skill degradation and the long-term risks of over-automation, including the narrower pathways through which junior personnel may acquire foundational experience. Sponsored by:  ScalePad https://scalepad.com/dave/ Nerdio https://nerdio.co/MSP-Radio Sign up for the SMB Online Conference: www.smbonlineconference.com

Automation as Core Strategy: Aarin Bailey on RPA, AI, and Scaling MSP OperationsOn the Evolved Radio podcast, Todd interviews Aarin Bailey, COO at Webit Services and former COO at MSP Bots, about treating automation as a core MSP operating strategy. Aarin describes how his automation focus accelerated around COVID by chaining PowerShell scripts, later expanding into Python, GUIs, and modular systems connected via RESTful APIs, with much of the computation running outside the RMM on servers (including SQL and Python) while the RMM remains mainly a monitoring and job-push layer. They discuss whether RMM is a “zombie product,” the ongoing role of PSA/ticketing as a system of record, and managing complexity through separate modules and staff literacy in Python/RPA. Aarin explains build-vs-buy decisions driven by ROI and fit, cites automated triage/dispatch with ~98% accuracy and shifting token costs, argues AI should augment rather than replace humans, and emphasizes documentation, playbooks, and focusing on operational “bad” anomalies. They also cover client tolerance for AI, limiting client-facing AI after hallucinated ticket notes, skepticism about voice AI, and concerns about AI economics and subsidies.This episode is brought to you by Opsleader Pro. A place for MSP owners and managers to get the systems and tools they need to build a stable and growing MSP. Part group coaching, part peer group, everything you need to run a successful MSP. (00:00) - Automation First Mindset (01:10) - Aaron Origin Story (05:04) - From Scripts to Platforms (05:41) - Beyond the RMM Beehive (08:35) - Is RMM a Zombie (12:14) - Managing Complexity Safely (14:33) - Build vs Buy ROI (19:39) - Token Costs and Pair Coding (23:49) - AI Security Reality Check (27:34) - Scaling with Playbooks (30:12) - Hunt the Bad Stuff (30:59) - Blueprints Before Automation (32:46) - Ticket Volume and Vision (33:32) - Saying No as Integrator (35:44) - Healthy Disagreement Dynamics (37:08) - Client Facing vs Backend AI (40:05) - AI Hallucinations and Guardrails (43:05) - Voice AI and Live Answer (46:06) - Costs and Subsidized AI Era (49:26) - Outcome First and RPA Focus (51:36) - Wrap Up and Thanks

Vendors supplying AI-driven technologies are experiencing sustained margin pressure from high operational costs and underwhelming business-level returns, leading to the rapid creation of new product categories that are pushed into the MSP channel. Companies such as Atomic Work, Silverfort, and Guards are releasing governance tools for managing AI agents, while Connect Secure is offering patch management products targeted at MSPs. These launches are not indicators of competitive differentiation, but of structural cost challenges being passed from vendors to their partners.   Business media reports and internal industry data reveal that while individual productivity from AI implementations increases—for example, by accelerating engineer output—the promised business-level gains in productivity, revenue, and profit have not materialized to the extent vendors projected. According to analysis cited by Dave Sobel, high operational costs are forcing large firms like Microsoft, Google, Amazon, and Uber to restrict or cap AI usage internally, reflecting an industry-wide retreat from premium pricing models due to an unclear return on investment at the organizational level.   Additional developments reinforce this margin-driven shift. The federal Cybersecurity and Infrastructure Security Agency (CISA) has mandated 72-hour patching of high-risk vulnerabilities, underscoring heightened compliance requirements. Simultaneously, vendors are accelerating the rollout of governance, identity, and patch velocity tools. However, a study analyzing over 13,000 US MSPs found that those surpassing $1 million in revenue are distinguished by market positioning, online visibility, and business maturity, not by the breadth or novelty of their toolsets.   For operators, the implication is clear: stacking up new vendor products is now a baseline requirement rather than a path to competitive advantage. Firms that rely solely on vendor frameworks and toolsets risk absorbing more complexity without improving margin or differentiation. Practical separation will come from owning the "judgment layer"—defining, governing, and pricing how AI functions within client environments—rather than reselling tools. Positioning, documented governance, and clear operational standards will be more defensible than investing exclusively in vendor-driven offerings. 00:00 Manufactured Urgency  03:58 The Cost Confession 06:09 Out-Buy vs. Out-Position 08:35 Why Do We Care?    Supported by:  Nerdio  Sign up for the SMB Online Conference:  www.smbonlineconference.com

Vendor channel consolidation continues to restructure the MSP landscape, with private equity-backed rollups driving both market concentration at the top and increased deal volume. This episode centers on the sale of Worksighted, a 25-year-old, $27 million revenue MSP with strong vertical focus in healthcare and construction, to Thrive in a 35-day close. The structural mechanism at play is an increasing market segmentation where larger MSPs systematically acquire or merge with similarly sized providers, often leaving a gap for smaller operators as larger entities move upmarket. Primary evidence for this consolidation includes direct transaction data and workflow. According to Abraham Garver, his team handled 132 vetted buyer candidates for Worksighted, resulting in eight competitive offers after 76 signed NDAs. Thrive, having completed 27 MSP acquisitions, was able to accelerate the deal's timeline due to deep experience and preparation by both buyer and seller. The trend is further supported by Q2 market updates indicating 22 U.S. MSPs likely to come to market in 2026 and over 120 M&A transactions in Q1 alone, as reported by Drake Star. Related developments highlight the bifurcation of deal opportunities by provider size and the associated liquidity for MSPs. Private equity buyers increasingly favor acquisitions with a minimum of $3 million in revenue and $500,000 in EBITDA, while smaller MSPs are more commonly left to pursue peer-to-peer mergers or organic growth strategies. The episode also addresses the operational pitfalls of optimizing solely for high recurring revenue percentages, with evidence suggesting buyers offer premiums for organic growth and new client acquisition rather than rigid recurring revenue thresholds. For operators, these dynamics generate clear tradeoffs and risks. Larger MSPs face the challenge of integrating acquired firms and potentially divesting smaller clients who do not meet their revised minimums. Smaller MSPs may find opportunity by acquiring divested clients or targeting niche segments that fall beneath larger consolidators' thresholds. For all providers, the importance of thorough preparation, clean financials, and strategic clarity on post-transaction roles emerges as a key safeguard against value loss and disruption. Rigid adherence to target metrics not grounded in buyer behavior—such as focusing excessively on monthly recurring revenue—carries the risk of reduced flexibility and diminished exit prospects. Sponsored by:ScalePad ABCS Sloutions LLC

A central discussion in the podcast focused on the applicability of the Entrepreneurial Operating System (EOS) for small Managed Service Providers (MSPs). Divergent perspectives were presented regarding whether the EOS framework is suitable for MSPs with very few staff. The conversation highlighted that while EOS provides accountability, transparency, and structured communication, some very small organizations (e.g., four employees or fewer) may find the framework's meeting cadence and process requirements disproportionate to their operational needs. It was noted that EOS promises value in promoting ownership and alignment but that this benefit is more likely realized when an organization reaches a scale where individual ad hoc communications become inefficient. Supporting these observations, it was emphasized that EOS, as detailed in resources such as Gino Wickman's book and related summaries, is designed with flexibility to span small, medium, and large teams. Examples were offered indicating that even companies with four employees have derived benefits through formalizing updates and consolidating communication, provided their baseline culture supports collective knowledge sharing. However, one position outlined that simply reading EOS materials may be sufficient for the smallest organizations to improve focus without fully implementing the structure, especially when daily meetings or formal processes are not otherwise necessary. The episode additionally examined risk management and operational best practices surrounding MSP business growth and eventual sale. The dialogue discouraged running a business constantly as if preparing for immediate sale, citing the need for risk-taking during growth phases. Factors such as maintaining diverse client portfolios, implementing clear master service agreements (MSAs), reducing owner dependency, and minimizing client concentration risk were underscored as practices that support both ongoing scalability and future valuation. A case was discussed in which valuation was negatively impacted by an overreliance on non-contracted, concentrated clients and a lack of W2 employees, illustrating the risk implications of operational decisions. For MSPs and IT service leaders, the discussion underscored the importance of regularly reviewing operational frameworks and business hygiene regardless of size. The tradeoffs between structure and agility require clear-eyed evaluation, particularly in managing risk, scaling sustainably, and ensuring future options for valuation or exit. While formal systems like EOS can strengthen accountability and communication, overengineering processes in very small teams may reduce efficiency. Careful attention to client diversification and contractual commitments is essential for risk reduction and maximizing enterprise value.   Title:    Is EOS good for a small MSP?What are we talking about today: MSP Question of the week: EOS framework in your business – is this good for MSPs? First introduced by Gino Wickman in his book Traction, the EOS framework focuses on aligning teams and driving execution  What the Heck is EOS? (shorter book)  AMYS NEW BOOK!!!   Top 20 questions - Should you run your business like you're going to sell it? Image of Amy's book  Amy's Book: https://amzn.to/4dSYOcR MSP struggle hiring good people – what do you do when you hire a mediocre employee?  Article reference: https://www.linkedin.com/posts/timothykoirtyohannsphr_their-new-hire-was-fired-after-28-days-share-7361376947848843264-5UwS/ What is your quote turnaround time? Tales from the Field: I was doing a valuation this week and shared the results with the owner --  Good revenue 1.5m, good NI 375K, GREAT MRR 75%, good location and team.   No contracts, no office, no employees only 1099, 1 client represents 50% of revenues, and owner wants full exit. Amy and James Events: SMB Online Conference- June 25th panel. Free registration for SMB Online Community members. Register at www.smbonlinecommunityconference.com Mastermind Event – July 30-31st, 2026 in Omaha, NE. Register at  https://kernanconsulting.com/mastermind-event/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Today’s headline news for Canadian IT solution providers: Pax8 Beyond26 – managed intelligence: Pax8 wrapped its annual Beyond conference in Salt Lake City on Tuesday with over 3,500 attendees including 200+ from Canada, centering the show on the transition from managed services to the Managed Intelligence Provider model. The headline announcement was Microsoft Agent 365 for Managed Intelligence – multi-tenant governance of agentic AI across MSP client environments through the Pax8 Agent Store, arriving in July – alongside the launch of the Managed Intelligence Provider Program, Voyager Alliance Rewards, and the Managed Intelligence Alliance. CEO Scott Chasin argued that as AI models commoditize, the trust MSPs have already built with clients is their primary competitive advantage going forward. Arrow Electronics global experience centers: Arrow introduced a network of global experience centers on Tuesday, built in close collaboration with channel partners in North America and Europe to reflect how partners actually go to market today. Facilities in the US and Sweden are fully networked to deliver a consistent design and testing experience regardless of location, and are designed specifically to help partners accelerate the move from AI and cloud evaluation into deployment and monetization. Mitel names new channel chief: Mitel has appointed Ben Macdonald as vice president of global channel go-to-market, bringing experience from Owl Labs, Poly, Juniper Networks, and Ekahau. The hire comes as Mitel’s own research shows 68 percent of businesses are running communications infrastructure more than seven years old, with 92 percent of modernizing organizations choosing an integrated-hybrid strategy – a dynamic the company says positions its 6,000-plus channel partners at the center of one of the largest communications refresh cycles in a decade. Cork Cyber wins Pax8 Startup Vendor of the Year: Pax8 recognized Cork Cyber at Beyond26 for its AI-native remediation platform built for MSPs, which remediates threats automatically, reduces ticket volume, and provides financial payback when risks slip through. The award was presented on the Beyond mainstage by Pax8 president Nick Heddy. Canada’s cloud market: A new report from the Canadian Anti-Monopoly Project, covered by CBC News, calls the Canadian cloud computing market “broken,” warning that Amazon, Microsoft, and Google control approximately 85 percent of the market. The report argues that even adding domestic sovereign alternatives will not fix the problem without interoperability standards, coining the term “maplewashed dependency” for the risk of trading one lock-in for another. Pentesting research: New research from Cobalt and Omdia finds that 53 percent of security leaders believe traditional penetration testing is now outdated, with demand growing for continuous, AI-assisted approaches. iCOUNTER leadership: iCOUNTER has appointed Joel Molinoff, formerly of BlueVoyant and CBS Corporation, as chief operating officer. DataStrike expansion: DataStrike has expanded its Linux managed services practice by hiring Jon Cain as senior Linux infrastructure engineer to meet growing client demand. Read Full Transcript Welcome to The Buzz from ChannelBuzz.ca, I’m Robert Dutt, today is Thursday, June 11, 2026, and here’s what’s happening in the channel today. Pax8 wrapped its annual Beyond conference in Salt Lake City on Tuesday, and the event made a clear statement about where the distributor sees the managed services business heading. With more than 3,500 attendees – including over 200 from Canada – the show centered on what Pax8 is calling the Managed Intelligence Provider model, or MIP. The idea is that MSPs are no longer primarily managing infrastructure. The next phase of the business is orchestrating agentic AI and delivering outcomes that SMB customers cannot build on their own. The headline product announcement from the show was Microsoft Agent 365 for Managed Intelligence, which will give MSPs multi-tenant governance of agentic AI across their client base through the Pax8 Agent Store, arriving in July. Alongside that, Pax8 announced the Managed Intelligence Provider Program, the Voyager Alliance Rewards program, and the Managed Intelligence Alliance, all aimed at helping partners navigate that business model transition. CEO Scott Chasin’s central argument was that as AI models commoditize rapidly, the trust that MSPs have already built with their clients becomes the primary competitive differentiator. It’s a different kind of pitch than many vendors have been making this year, and the Canadian partner contingent at the show was among the largest regional groups in attendance. Distribution giant Arrow Electronics introduced a new set of networked global experience centers on Tuesday, and the design philosophy behind them is worth paying attention to. According to Arrow, the facilities in the US and Sweden were built in close collaboration with channel partners across North America and Europe, specifically around how partners actually go to market today, where they face constraints, and what slows them down. The two locations are fully networked, meaning the design and testing experience is consistent regardless of where the customer or partner is located. Arrow has operated various lab facilities over the years, but this iteration is explicitly oriented around solving the commercial and operational friction partners face in moving customers from AI and cloud evaluation into deployment. For solution providers working to differentiate on deep technical expertise and pre-sales capability, the ability to leverage distribution infrastructure at this level is increasingly part of the value equation. Mitel announced Tuesday that Ben Macdonald has joined the company as vice president of global channel go-to-market, making him the company’s new channel chief. Macdonald comes from Owl Labs, where he led the shift to a scalable B2B and enterprise channel model including strategic alliances with Microsoft and Lenovo. He has also held senior channel roles at Poly, Juniper Networks, and Ekahau. The appointment arrives at a moment Mitel describes as one of the largest communications refresh cycles in a decade. According to Mitel’s own research, 68 percent of businesses are currently running communications systems that are more than seven years old, and 92 percent of organizations actively modernizing are choosing an integrated-hybrid strategy. Macdonald’s specific background – building recurring revenue models out of historically transactional, hardware-centric businesses – aligns directly with what Mitel says it needs. For the more than 6,000 channel partners in Mitel’s ecosystem, including a significant number of Canadian resellers and MSPs with established UC practices, the appointment signals an intent to activate that market opportunity through the partner community. In Brief – Pax8 named Cork Cyber its Startup Vendor of the Year at Beyond, recognizing the MSP-focused AI remediation platform that remediates threats automatically and pays out financially when risks slip through. A report from the Canadian Anti-Monopoly Project calls Canada’s cloud computing market “broken,” warning that Amazon, Microsoft and Google control 85 percent of the market and domestic providers risk creating what the report calls “maplewashed dependencies.” Cobalt and Omdia research finds that 53 percent of security leaders believe traditional penetration testing is now outdated. iCOUNTER appoints Joel Molinoff, formerly of BlueVoyant and CBS Corporation, as chief operating officer. DataStrike expands its Linux managed services practice by hiring Jon Cain as senior Linux infrastructure engineer. Full details and links in the show notes or the blog post. Later today on In The Channel, we’re hearing from Josh Singh at Turning Point Technologies in Vancouver – it’s a conversation about running a single-vendor Dell practice, AI for SMB, and why backup is the last line of defense against ransomware. And if you haven’t heard it yet, yesterday on In The Channel I sat down with ESTI’s Earl Gosick on AI infrastructure, cyber resilience, and why Saskatchewan may be Canada’s next data center hub. That’s how we’re seeing the headlines today. I’m Robert Dutt for ChannelBuzz.ca, thanks for listening. Have a great day.

Patch Tuesday goes big. Congress looks to harden critical infrastructure. A new Windows zero-day drops. Mobile AI creates security blind spots. AI agents fall for phishing. Browser extensions expose millions. Spammers hide behind Google Cloud Storage. CISA crowns its cyber champions. Our guest is Joe Sykora, CEO from Coro, discussing the MSP space and how to address it. Relentless robocalls retreat. Remember to leave us a 5-star rating and review in your favorite podcast app. Miss an episode? Sign-up for our daily intelligence roundup, Daily Briefing, and you'll never miss a beat. And be sure to follow CyberWire Daily on LinkedIn. CyberWire Guest On today's Industry Voices segment, we are joined by Joe Sykora, CEO from Coro, discussing the MSP space and how to address it. If you enjoyed this conversation be sure to check out the full interview here.  Selected Reading Microsoft's biggest-ever Patch Tuesday fixes 206 bugs, including 3 zero-days (Malwarebytes) ICS Patch Tuesday: Vulnerabilities Fixed by Siemens, Schneider, Phoenix Contact (SecurityWeek) Adobe Patches 123 Vulnerabilities (SecurityWeek) Warner proposes overhaul of critical infrastructure cyber plans as AI threats rise (Nextgov/FCW) New Windows Zero-Day Exploit 'RoguePlanet' Released (SecurityWeek) Lookout Study Reveals 93% of CISOs Blinded by False AI Confidence as 59% of Mobile AI Traffic Flows "Dark" (Lookout) Phishing for Lobsters: How We Tricked OpenClaw into Spilling Secrets (Varonis) MaXSS & Spyder: How two Chrome extensions allow websites to compromise over 10 million browsers (Rebora) How Spammers Are Hiding Behind Google and the New York Times (Comparitech) CISA names winners of seventh annual President's Cup cybersecurity competition (Industrial Cyber) U.S. Consumers Received Just Over 4.1 Billion Robocalls in May, According to YouMail Robocall Index (PR Newswire) Share your feedback. What do you think about CyberWire Daily? Please take a few minutes to share your thoughts with us by completing our brief listener survey. Thank you for helping us continue to improve our show. Want to hear your company in the show? N2K CyberWire helps you reach the industry's most influential leaders and operators, while building visibility, authority, and connectivity across the cybersecurity community. Learn more at sponsor.thecyberwire.com. The CyberWire is a production of N2K Networks, your source for strategic workforce intelligence. © N2K Networks, Inc. Learn more about your ad choices. Visit megaphone.fm/adchoices

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Send us Fan MailWhat happens when a former elementary school teacher steps into the fast-paced world of tech sales and MSP project management?In this episode of Joey Pinz Conversations, Andrea McGlothin shares a powerful journey from teaching first graders how to read to helping MSPs structure projects for real profitability and success.

Send us Fan MailWhat separates a strong operator from a true leader—and how do you scale success across multiple companies?In this episode of Joey Pinz Conversations, Joey Pinz sits down with seasoned tech executive Jim Lippie to break down decades of experience across MSPs, SaaS companies, and multiple successful exits. From early days in the MSP space to leading SaaS growth and navigating acquisitions, Jim shares practical insights on leadership, metrics that matter, and what most operators overlook.

Today’s headline news for Canadian IT solution providers: Kaseya MSP Success ecosystem: Kaseya has launched MSP Success, a unified growth initiative led by EVP of Channel Dan Tomaszewski and backed by a 140-person global team. The ecosystem consolidates three programs: MSP Success Digital Marketing (AI-powered lead generation, website, and SEO/AEO tools in Express and Pro tiers), MSP Success Peer (combining TruMethods Peer and Technology Marketing Toolkit into a single accountability network), and the Kaseya Community hub at MSPsuccess.com. The launch is framed around a finding from Kaseya’s own 2026 State of the MSP Report: 71% of MSPs say acquiring new customers is their single biggest challenge. Zscaler agentic AI security: Zscaler has announced major innovations to its Zero Trust Exchange platform at Zenith Live 2026, including three new capabilities for securing agentic AI: Zscaler AI Broker (securing MCP and A2A agent communications via an integrated Agent Registry), Zscaler Endpoint AI Security (detecting AI-related threats in browsers, plugins, and local tools), and Zscaler AI Access Graph (mapping identities, apps, and data sources in real time, powered by the Symmetry Systems acquisition). The company is positioning this as the industry’s first complete Zero Trust platform for Agentic AI. FlexPoint AI agents for MSPs: FlexPoint launched what it describes as the first AI-powered agents purpose-built for the MSP back-office, built into its AI-native accounts receivable platform. According to FlexPoint, the agents automate billing, collections, payment reconciliation, and client follow-up workflows, and are designed to integrate into existing MSP toolstacks without requiring additional administrative headcount. Kaseya State of the MSP Report context: The 2026 Kaseya State of the MSP Report finds 48% of MSPs rank AI as their top client need, while difficulty hiring skilled technicians has risen from 9% to 16% year over year, compounding the business development challenges MSP Success is designed to address. DTEX behavior intelligence: DTEX Systems has announced a new behavior intelligence tool built specifically for its partner ecosystem, using behavioral science and machine learning to flag anomalies that indicate potential insider risk or accidental data loss events. ConnectSecure Patch 360: ConnectSecure launched Patch 360, a centralized patch management platform purpose-built for MSPs, offering consolidated visibility across endpoints and third-party applications to streamline remediation workflows. Tumeryk and CSA AI Trust Score: Tumeryk has announced a collaboration with the Cloud Security Alliance on the RiskRubric v2 AI risk framework, now covering agentic AI and MCP servers, and has launched its AI Trust Score assessment service in beta. Read Full Transcript Welcome to The Buzz from ChannelBuzz.ca, I’m Robert Dutt, today is Wednesday, June 10, and here’s what’s happening in the channel today. Kaseya yesterday launched MSP Success, a unified growth ecosystem designed to tackle what its own research identifies as the managed service provider community’s single biggest problem. According to Kaseya’s 2026 State of the MSP Report, 71% of MSPs say acquiring new customers is their primary challenge. MSP Success is Kaseya’s answer – a three-pillar initiative that consolidates the company’s existing growth programs under one roof. The first pillar, MSP Success Digital Marketing, is a new platform offering conversion-focused websites, AI-powered search and answer engine optimization, local search visibility, automated lead generation, and access to a dedicated marketing specialist. The platform comes in Express and Pro tiers depending on scale. The second pillar, MSP Success Peer, unifies two programs Kaseya has operated separately until now – TruMethods Peer and Technology Marketing Toolkit – into a single global accountability network with quarterly in-person meetings across North America, EMEA, and APAC. The third pillar is the Kaseya Community hub at MSPsuccess.com, a centralized resource and learning portal. The initiative is led by Dan Tomaszewski, EVP of Channel, supported by a 140-person global team. In a sector where technical excellence is table stakes, this is a signal that Kaseya is investing meaningfully in the business side of running an MSP, not just the tooling. Zscaler yesterday used its Zenith Live 2026 conference in Las Vegas to announce what it describes as the industry’s first complete Zero Trust platform for Agentic AI. The announcement extends Zscaler’s Zero Trust Exchange to address a challenge traditional security tools were not designed to handle: autonomous AI agents that operate at machine speed, create ephemeral identities, and access sensitive data in ways that conventional perimeter and identity-based tools cannot fully see or control. The centerpiece of the announcement is Zscaler AI Broker, which secures agent-to-agent and MCP-based communications through an integrated Agent Registry that governs what each AI agent is permitted to access. Alongside that, Zscaler introduced Endpoint AI Security, targeting threats hidden in browsers, plugins, extensions, and local AI tools that many legacy endpoint products miss. A third new capability, AI Access Graph, powered by Zscaler’s earlier acquisition of Symmetry Systems, maps how identities, applications, and data sources connect across an enterprise to enable real-time policy enforcement and data lineage tracking. For MSSPs building managed AI security practices, this is a significant platform update from one of the key SASE and zero trust providers in the market. FlexPoint yesterday launched what it is positioning as the first AI-powered agents purpose-built for the MSP back-office. The company, which operates an AI-native accounts receivable platform for service providers, says the new agents are designed to automate the financial workflows that consume significant administrative time inside MSP operations – billing, collections, payment reconciliation, and client follow-up. According to FlexPoint, the agents integrate directly into existing MSP toolstacks and are designed to work without requiring dedicated back-office headcount. The core argument from FlexPoint is that MSP revenue growth often stalls not because of a shortage of clients, but because back-office operations don’t scale proportionally. That framing aligns with the theme emerging from Kaseya’s research and this morning’s news – that the constraint on MSP growth is increasingly on the business operations side, not the technical side. In Brief – Kaseya’s announcement follows its own 2026 State of the MSP Report, which also finds that 48% of MSPs rank AI as their top client need and that difficulty hiring skilled technicians has nearly doubled year-over-year. DTEX Systems announces a new behavior intelligence tool built for its partner ecosystem, designed to detect insider risk through behavioral analytics and machine learning anomaly detection. ConnectSecure launches Patch 360, a new patch management platform purpose-built for MSPs, offering a centralized view across endpoints and third-party applications. Tumeryk and the Cloud Security Alliance announce a collaboration on RiskRubric v2, an AI risk assessment framework that now covers agentic AI and MCP servers, with Tumeryk launching its AI Trust Score assessment service as part of the ecosystem. Later today on In The Channel, ESTI Consulting Services‘ Earl Gosick brings a Prairie data center perspective to a conversation about AI infrastructure, cyber resilience, and why the storage conversation is the one Canadian partners should be having right now. And if you haven’t heard it yet, yesterday’s episode features AWS Canada’s Martin Brazonet and CGI’s Dinesh Bhavsar on the launch of the AWS Partner Innovation Hub in Toronto – and why the gap between AI prototype and production is where the real partner opportunity sits. That’s how we’re seeing the headlines today. I’m Robert Dutt for ChannelBuzz.ca, thanks for listening. Have a great day.

In this special episode of MSP 1337, CJ is joined by Brooke Lee (Rev.io) and Stacey Whitley (GTIA) to unpack how ITSPs can translate industry engagement into measurable outcomes. Attending events is easy, but most organizations struggle to turn what they learn into real operational outcomes. Brooke and Stacey share how their collaborative event recap initiative is helping bridge that gap by distilling key takeaways from major channel events into practical, accessible insights. More importantly, they highlight how GTIA serves as the connective tissue that sustains momentum beyond the event, enabling peer accountability, ongoing education, and real community engagement.The discussion reinforces the business value of GTIA membership beyond networking. From structured onboarding and mentorship to role-based education and vendor-neutral collaboration, GTIA provides a scalable approach to developing teams, reducing isolation, and accelerating organizational maturity. Brooke's perspective on embedding GTIA into Rev.io's onboarding model illustrates how intentional engagement can drive adoption and long-term ROI. Cybersecurity is a central theme, with a focus on GTIA's Cybersecurity Resource Hub, ISAO, and the GTIA Cybersecurity Trustmark Best Practices. Stacey emphasizes the importance of community-driven intelligence and real-time peer support, particularly during incidents, capabilities that many ITSPs struggle to access independently. The episode closes with a candid look at how authentic, experience-driven content, rather than polished production, builds trust, strengthens relationships, and lowers barriers to participation across the channel.Bottom line: GTIA is more than membership, it is more than a community, and as an association, it is greater than the sum of its parts. GTIA is a force multiplier for learning, accountability, and cybersecurity maturity when actively leveraged.

In this episode of MSP Business School, host Brian Doyle engages in a dynamic discussion with John Harden, a pioneer in the AI realm within the MSP industry. With an impressive 17-year tenure in the sector, John Harden brings an expert perspective on the rapid evolution of AI technology. As MSPs grapple with AI's practical applications and benefits, Harden provides insights into achieving scalability, responsibility, and repeatability with AI solutions. John also shares his experience of launching Lemhi, a new venture focused on guiding MSPs to effectively harness AI for service improvements and operational excellence. John Harden and Brian Doyle highlight how AI is transforming the landscape for MSPs. Through engaging dialogue, they discuss tooling, responsible deployment, and strategic implementation of AI to boost client relations and service offerings. They emphasize the importance of establishing a repeatable sales motion and developing a robust, manageable AI framework. Harden's Lemhi is positioned to directly address this by providing the necessary resources and expertise to integrate AI into MSP operations effectively, focusing on incremental value creation across all levels of client relationships. Key Takeaways: AI Strategy and Deployment: Successful AI integration requires repeatable, responsible, and scalable strategies, as articulated by John Harden based on his extensive research and experience. MSP Transformation: MSPs have an unprecedented opportunity to evolve into Managed Intelligence Providers, offering AI-driven solutions that enhance service offerings and deepen client engagement. Project vs. Ongoing Engagement: Rather than viewing AI implementations as one-off projects, MSPs can achieve greater value by adopting a continuous, relationship-focused approach that caters to individual job roles within client organizations. Lemhi's Offering: The launch of Lemhi aims to help MSPs initiate a repeatable sales motion around AI, supporting them with tools and frameworks for effective AI rollout and management. Open Engagement Opportunities: John emphasizes building in collaboration with design partners and actively encourages MSPs to engage with Lemhi for better alignment and co-development. Guest Name: John Harden LinkedIn page: https://www.linkedin.com/in/john-harden/ Company: Lemhi Website: https://www.lemhi.com/ Show Website: https://mspbusinessschool.com/ Host Brian Doyle: https://www.linkedin.com/in/briandoylevciotoolbox/ Sponsor vCIOToolbox: https://vciotoolbox.com

Description The Future of Tech is Here. Subscribe to our Newsletter:https://theultimatepartner.com/ebook-subscribe/ Check Out UPX:https://theultimatepartner.com/experience/ In this presentation from Ultimate Partner Live, industry analyst Jay McBain breaks down the monumental macroeconomic shifts rewriting the tech sector in 2026. https://youtu.be/r0qTDyw97Gs As the industry rapidly approaches a $6.07 trillion valuation, driven by massive AI infrastructure investments from Sam Altman and the “Magnificent Seven,” traditional sales and channel models are fundamentally collapsing. McBain reveals how buyer demographics have transformed to an integration-first millennial base, why marketplace ecosystems now command over half of all partner-funded deals, and how a tiny elite of just 1,000 tech service providers control two-thirds of global tech revenue. Learn the exact mechanics behind how Microsoft out-partnered AWS to win 26 straight quarters of dominant growth and how your business can deploy an algorithmic early warning system to capture massive wallet share before competitors even step into the boardroom. Key Takeaways Over half of the Fortune 500 companies vanish every 20 years because their leadership fails to anticipate macroeconomic technological cycles. The true opportunity in the $6.5 trillion AI boom lies not in single vendor products, but in the hardware, software, services, and telecom ecosystem surrounding them. Indirect tech sales are undergoing a structural shift toward direct cloud hyperscaler models driven heavily by Nvidia's core infrastructure client base. Modern business deals are won or lost months before the point of sale based on the average of 6.3 partners surrounding a customer’s environment. Over 51% of tech buyers are now millennials who prioritize software integration capabilities and digital marketplaces over traditional human sales interactions. Tech service economics are pivoting aggressively away from upfront margins toward point-based multi-partner funding across subscription cycles. If you're ready to lead through change, elevate your business, and achieve extraordinary outcomes through the power of partnership—this is your community. At Ultimate Partner® we want leaders like you to join us in the Ultimate Partner Experience – where transformation begins. Key Tags Nvidia AI buildout, $7 trillion AI opportunity, cloud ecosystem decade, Microsoft vs AWS growth, multi-partner cloud deals, digital marketplace migration, millennial B2B buyers, B2B tech subscription economics, tokenized micro consumption, tech services wallet share, hybrid cloud infrastructure, 28 customer moments, IT services industry growth, telecom spend breakdown, channel chief strategy, managed service providers MSP, global systems integrators GSI, software integration first, point-based vendor incentives, automated co-selling workflows Transcript JAY McBAIN AUDIO PODCAST [00:00:00] Jay McBain: So to go back to that story about the 53% of companies who are gonna fail, one of us is gonna be asked to write the book, but chapter one is always you Blame the CEO. [00:00:13] Vince Menzione: We just came back from Ultimate Partner live in Bellevue, Washington, where we hosted incredible leaders for two amazing days. Come join us for this next session where we explore the tectonic shifts we’ve all been seeing. With that, I am incredibly blessed to invite a friend of mine to the stage. I have a quick little side note, like I found an old LinkedIn post from this gentleman from like many years ago, like 20 years ago. [00:00:39] Vince Menzione: And I wasn’t really that nice to you on that LinkedIn post. Like, oh, like this is before Jay became the Jay, that we all know Jay to be j. But he was in the space and I was at Microsoft doing something and he reached out about something. It was kind of rude, Jay. I was like, oh my gosh. I can’t believe. But Jay has been a great friend. [00:00:54] Vince Menzione: When we started the podcast back up, uh, during COVID we started doing podcasts together. When we moved to the studio, Jay was the first person in the studio. He’s always got a spot, uh, at our events. He’s s Spot Art, and, and he’s a great friend and supporter of Ultimate Partner Jay McBain. For those of you who don’t know him, Jay, welcome. [00:01:13] Vince Menzione: Thank you, sir. [00:01:22] Jay McBain: 31 days ago, we landed Artemis two. The furthest humans have ever been away from the planet Earth 57 years ago. We landed on the moon in the 56 years. Between those two moments, the tech industry has been the fastest growing industry in the world. Every single year we moved from the space race to the technology race, and we’re just getting started. [00:01:46] Jay McBain: If you’re old enough, you’ll recognize the mainframe and mini era for 20 years. You’ll recognize a young disheveled Bill Gates showing up in Boca Raton, Florida for, uh, August the 12th, 1981 launch, where Bill thought that every one of us would’ve a PC in our home, and IBM thought they were gonna sell 10,000 of them to hobbyists. [00:02:12] Jay McBain: 1999, a small startup from an executive who just left Oracle in San Francisco named Mark Benioff. A couple of years later, Jeff Bezos went into a boardroom and said, listen, we’ve spent a lot of money building infrastructure to our busiest day, Christmas, black Friday. You’re telling me this stuff sits idle 10 or 20% for the rest of the year. [00:02:35] Jay McBain: Why don’t we rent that out to others? Got laughed outta that boardroom and then got made of fun of on magazine covers. Maybe you should just tend the store, let the adults talk about technology. In March of 2023, our neighbors, our friends, our family saw DeepFakes. They saw poetry, they saw music, and they came to us as tech people and said, did we just light up Skynet? [00:03:03] Jay McBain: Now every one of these 20 year eras, this is the Taylor Swift version of our industry. Every single one of these eras triggers the fastest growing product in history. Today it’s actually Chacha bt first to a billion users. It triggers a new, richest person in the world, bill Gates, to Jeff Bezos. Now, Elon Musk is the first to sign a trillion dollar pay package, and it’s not for car. [00:03:27] Jay McBain: It’s not for cars. It also triggers a most valuable company in the world change. And today that’s nvidia. These are monumental changes in our industry and they’re monumental changes in partnering every single time. And it also links to our customers. If you take a 20 year view of business, one era, and, and think about the AI era, you know, at the start of it here, if you’re to grab the Fortune 500 magazine from 20 years ago and start to flip through it, 53% of the companies in there no longer exist. [00:04:06] Jay McBain: Every 20 year cycle, we lose over half of the biggest companies in the world. These are the companies that have very deep pockets to buy their way outta problems. If you’re not in the Fortune 571% of tech companies don’t make it 10 years. These are the changes that cost industries. There are changes that cost really big companies and the decisions we make, the trends we’re in right now, in 2026 will be written about in the future. [00:04:39] Jay McBain: This new era, a lot of big numbers being thrown around. Vince’s best friend talk about a six and a half trillion dollar AI opportunity, but it’s not Microsoft’s tam. Microsoft is chasing about a trillion dollars of this. And the ecosystem, the hardware, the software, the services, the telecom is gonna make up the rest. [00:05:04] Jay McBain: It is an ecosystem. Every time these big numbers are thrown, the word ecosystem is always thrown around it. Not to be outdone, Sam Altman’s talking about a $7 trillion build out. The world economy this year, the world GDP will be 126. These are material numbers to world GDP, but even better, they’re both larger than our entire industry is today. [00:05:27] Jay McBain: So what took 56 years of the fastest growing industry this year will be $6.07 trillion. Big numbers, but it’s easier to think about it in terms of a dollar that our customers spend in that dollar. They’re gonna spend 25 cents on hardware. They’re gonna spend 25 cents on software. So for anyone that read the memo 15 years ago, that software’s gonna eat the world, there’s still a dollar a hardware to run every dollar of that software. [00:05:57] Jay McBain: And whether you’re thinking humanoid robots or whichever future you’re envisioning, there’s going to be a dollar of hardware to run every dollar of software for the next 20 years. There’s over 25 cents now in IT services, and in many cases, these services are growing faster than the product categories and just under 25 cents in telecom, that’s how it breaks out today. [00:06:19] Jay McBain: And this industry, which took 56 years to get to this point, is gonna double in size in the next three to five years. We already have two and a half trillion of that seven raised and being spent. Part of the reason Nvidia is the most valuable company in the world. Now our industry, uh, you talk about ultimate partnerships. [00:06:40] Jay McBain: Our industry traditionally, and world trade by the way, is 75% indirect. The dealerships, the agencies, the brokers, the resellers, the retailers, the franchisees, the gas stations, the grocery stores, the pharmacies, all 27 industries sell indirect. You gotta think back the last time you bought something direct. [00:07:01] Jay McBain: Well, I bought a Dell from that dude in the nineties. Cool. Well, Dell Technologies is now 60% indirect. Well, I bought insurance. Direct is 15 minutes. Could save me 15%. Well, Geico last year sold more insurance through agencies and brokers than they did direct. This is the world now. We used to be 75% indirect four years ago. [00:07:26] Jay McBain: Then it went to 73.2, then it went to 70.1 and it then it went to 66.7. By the way, marketplace is in these numbers indirect. It’s not marketplace causing this change. It’s one company, Nvidia. Nvidia has seven customers. The magnificent seven, uh, half of them are in the room right now that every morning we wake up to a hundred billion dollars press release about this $7 trillion buildout. [00:07:56] Jay McBain: What’s interesting is indirect sales in our industry is growing by revenue. It increases every year, just not at the pace that this AI build out is happening direct with seven companies. But the reason we’re all here, and I think the core reason that Vince is building this community is this, you know, Microsoft forever has measured and been very vocal. [00:08:21] Jay McBain: About 96% of their deals have partners in them. Kind of who cares, who collects the money. We care about the moments, the 28 moments before the customer makes a purchase. We care about every 30 days forever, because two thirds of our industry, over $4 trillion now is subscription consumption based. Winning a customer today is only winning the first 30 days. [00:08:46] Jay McBain: We care about this cycle. We care about who surrounds our customer. So six years ago, I stood on a big stage and said, you know, we went through a decade of sales. You know, in 1999, you thought you were born to be a salesperson. You’re managing your territory with your gut. Well, a few years later, you were introduced to the science of selling. [00:09:07] Jay McBain: You know, 10 years later you thought as a marketer, you sit around a cocktail party joking with your friends, 50% of my marketing dollars are wasted. I just don’t know which 50%. Really funny. In 2009 until every 58-year-old CMO got replaced by a 38-year-old growth hacker. Coming in with Marketo and Eloqua and Pardot and HubSpot, and 15,505 as of yesterday, MarTech and iTech tools, ninjas in marketing, they wouldn’t let a nickel go through without measuring. [00:09:43] Jay McBain: Now we understand 96% of deals and partners that surround it. No deal is gonna be won or lost in this era without partnering effectively. So we had to have this decade of the ecosystem. One of the ways we’re tracking is by outsiders. You know, Salesforce every year publishes the state of sales and they’ve got, you know, the number one CRM in the world. [00:10:05] Jay McBain: So they get to go talk to all the CROs, all the salespeople in the world. And as of this year, a couple months ago, 94% of every salesperson in every industry in the world uses partners every single day. You wanna see what this number was six years ago. Also, 89% of salespeople around the world don’t think they’re going to club this year without partners. [00:10:29] Jay McBain: So this is a big moment for us, halfway through the decade ecosystem, but we’re only halfway through. We’re starting to understand now at a more granular level. What partnering means. It’s not theory, it’s not flywheels. It’s not really cute. McKinsey slides that we keep showing to our board saying how important partnering is. [00:10:51] Jay McBain: We’re trying to get to the very specific level of the 6.3 partners on average that surround the deal and what they’re doing. How their business model works, and that’s average if I’m working on a public sector deal. I was at a Red Hat conference yesterday talking sovereignty. If I’m in an enterprise or a large public sector deal, it’s north of 10 partners in the deal. [00:11:15] Jay McBain: So we’re starting to understand what used to be this, this, you know, you’ve been the fastest growing industry for 56 straight years. Every single professional services person in every industry has come in to join the fund. Over 90% of accountants are tech services firms. Over 90% of marketing agencies are tech services agencies. [00:11:36] Jay McBain: All of this 250,000 software companies, a million emerging comp tech companies, the half a million VAR that have been in that traditional channel. The managed service providers, all of these 20 different partner types, millions of companies, tens of millions of people competing for 6.3 spots. Around the customer. [00:11:58] Jay McBain: That’s it. Luckily, there’s 141 million global customers to compete for. There’s, there’s some open slots that you can go find, and that’s the point. Our industry never had our own Fortune 500. We always talk to, you know, these partners and GSIs are doing this and SI are doing that. And we never really had a view of capability and capacity or what our own TAM was inside of that partnering. [00:12:25] Jay McBain: And so we set out and we would’ve loved, you know, chat GPT or Gemini or Claude or any of those tools to do this. But there’s one problem in partnering with AI is that it doesn’t know one partner from the next. There’s a big digital sameness problem in our industry that every single partner, whether it’s Larry in the White van or Accenture, with 786,000 employees all say they do all things to all people all the time. [00:12:53] Jay McBain: 98% of them, 99% of them are private companies that don’t share their p and l. You can’t go into Microsoft’s LinkedIn system and find out how many employees, ’cause it’s a block system, it AI can’t see into it. So it just sees, and it’s a great pattern matching. Google, SEO can’t figure out who’s who, nor today can the large language models. [00:13:14] Jay McBain: ’cause all the things they’re trying to match, the transformers are trying to match. It all looks the same. Every tweet, every ebook, every website, every digital history looks the same. So this took us thousands of people hours across two years to do, to dig into every p and l to dig into every dollar of what they’re doing. [00:13:33] Jay McBain: But what was interesting is only a thousand partners in our industry do two thirds of all tech services. When you get into enterprise, it goes up to 80 to 90%. The partners in the middle, in Blue do more tech services. The 30 of them than the 970 partners in white on the outside, the 970 partners in White do more tech services than the next million combined. [00:14:03] Jay McBain: This is our industry in a nutshell. Every time we talk to a a vendor, every time we talk to a partner, every time we talk to a distributor, we’re now talking names, faces, and places. You you wanna talk sovereignty. Yesterday in Atlanta, 90% of sovereign conversations in public sector in the globe is handled by these companies here. [00:14:26] Jay McBain: Forget about how much you do with these partners today. You wanna chase the next column, which is the wallet share. And I was a channel chief for 17 years. I get the weekly report and I see a million dollar partner, another million dollar partner, sorted top to bottom. You don’t know which partners which, which of those million dollar partners is doing 1.2 million in your category. [00:14:46] Jay McBain: They deserve a baseball cap and a front row seat at your event as an MVP. The next partner right next to them is doing 10 million in your category. They’re only doing a million with you. ’cause customers are pulling them into it. Nine times outta 10. They’re leading with your competitor. So I don’t want that list anymore. [00:15:03] Jay McBain: I want the new list, which is showing me those $9 million opportunities. And I as a board member, as A CEO, as a CFO, as a CRO, I wanna see this list. And then I want to talk people, processes, programs, technology. What are we gonna do to go get our fair share of that 9 million? Where’s our lowest hanging fruit? [00:15:24] Jay McBain: How do we double our pipeline? How do we double the size of our company in three years? It’s all right here. Let’s have very specific conversations and move away from flywheels and move around from force multipliers and and things like that in partnering. Let’s figure out how this partner community is surrounded. [00:15:45] Jay McBain: What do 10 million people who have to be smart in front of their customers every single day, what do they read? Where do they go and who do they follow? It’s the law of a few. This is the old Malcolm Gladwell of tipping point 10 million people in the broader channel. A hundred percent of our TAM comes down to only a thousand watering holes. [00:16:08] Jay McBain: 12% of that entire audience. Doesn’t sound like a lot, but it’s over A million. People love podcasts. Number one way they learn the Joe Rogan effect. In our industry, there’s 121 podcasts. These are all public lists. You can go get on my LinkedIn newsletter on canals, oia. But there’s 121 podcasts that drive him forward. [00:16:28] Jay McBain: Really high up on that list, actually number one on the list is ultimate partner, Vince. That’s how I met. ’cause I asked people, 10 million people, you love this. You walk your dog, you drive to work, you listen to podcasts. I’m not the biggest podcast fan. It’s not number one on my list, but it’s number one on theirs. [00:16:44] Jay McBain: They say, you know, you gotta meet this guy, Vince. It’s unbelievable how great these podcasts are. They’re ultimate. [00:16:54] Jay McBain: Then I talked to Vince and said, but Vince, you know, 35% of your community, the 10 million people love to come to events like this one. The hallway conversations, the hotel lobby bar last night. This is what we love to do, especially post pandemic. It’s the number one way we learn. We learn from our peers, we learn from those around us, and, and the learn from the conversations we have here. [00:17:17] Jay McBain: We always remember these moments, you know, years and years later. There’s 352 choices. I’m going to five of them this week in five different cities. It’s a lot of coverage, but again, it’s a tighter li list of how people work. The magazine lists 106 of them associations like Conter. Now the GTIA peer groups, there’s 15 different spheres of influence, but only a thousand places. [00:17:43] Jay McBain: I could walk you through billionaire, after billionaire, after billionaire in this industry and show you how they did this. How did Arne Bellini at ConnectWise? How did Austin McCord at Datto, how did Nerdio become a unicorn? How did threat locker and huntress move away from 6,500 cyber companies and become unicorns over and over and over again? [00:18:05] Jay McBain: It’s only one slide. Unicorns and billionaires are made here, and a lot of people don’t get it. So walking away from Bellevue, a thousand partners, top down, a thousand watering holes, bottoms up. You’ve covered a hundred percent of your tam. You do it better than 10% of your competitor, 10% better than your competitors. [00:18:27] Jay McBain: You win. You carry that on your resume into the next company. You get a bigger job at a bigger pay scale. Let’s just walk through some examples. Cyber 91.7% of it goes through the channel. Huge channel audience. You know, if you’re in MarTech, it’s only 10%, but this one happens to be all channel, but that’s not the story. [00:18:48] Jay McBain: For every dollar that the 6,500 cyber companies are trying to close, there’s $2 in services. Plot twist, the products are grown at 11, the services are grown at 12.6. Your partners are growing faster than you are, and they will continue to for the next, at least five years, probably 10. So when I’m here, five years from now, you’ll hear in me talk about a three to one split in cyber and then a four to one split in cyber. [00:19:18] Jay McBain: Now, when we’re in Miami a couple days ago is CrowdStrike, they’re talking about a $7 and 5 cent multiplier, chasing that two to one up higher. You look at managed services. Here’s a fun story. Managed services. 82% of customers who are man, uh, outsourcing more this year than last year. 650 billion in size. [00:19:38] Jay McBain: This is bigger than the entire SaaS industry. Salesforce, ServiceNow, Workday, Marketo, NetSuite, HubSpot, 250,000. Others. This is bigger. It’s also bigger than all the Hyperscalers combined, not just AWS, Microsoft and Google, but Alibaba and Oracle and everybody down the list. This is a massive market also growing at double digits. [00:19:59] Jay McBain: So these are some big things and obviously we’re watching, you know, week in and week out, quarter in, quarter out, the Battle of Software and Battle of the Hyperscalers and things like that, and who’s growing at what pace and, and how partnering is connecting to all of this. You know, we watched a moment really early in the pandemic where Microsoft started growing faster than AWS and they haven’t stopped since 26 straight quarters. [00:20:27] Jay McBain: And you ask customers and say, you know, does Microsoft have a better product? And in most cases they say no. You know, AWS had a five year head start. Well, did they have a better price? Well, no, actually most cases Microsoft’s more expensive. Well, did did they have better promotion? Was their Super Bowl ad better? [00:20:44] Jay McBain: No, they’re both kind of crap. So you kind of ask the questions of what’s the only difference that could create growth above the leader in the market? Well, it’s place. More of the 6.3 partners are walking into those keyboard room meetings and drawing clouds up on the wall and labeling the Microsoft than they are AWS. [00:21:03] Jay McBain: Very simple. It’s never been about product. The best product in our industry has never won. And now the best way forward is that partnering moment, and this is the moment. So to go back to that story about the 53% of companies who are gonna fail, one of us is gonna be asked to write the book. And it could be the book like Kodak, they invented the product that ended up killing them. [00:21:26] Jay McBain: And it’s a woe is me story, but chapter one is always you blame the CEO. How could they not see those trends happening in 2026? How could they, you know, were they blind? Were they stuck in their own, you know, innovation chamber? Innovator’s dilemma, were they stuck in their own boardrooms? Why couldn’t they see? [00:21:46] Jay McBain: Well, chapter two, you, you blame the board. They have fiduciary responsibility, outsider view, and how could they not see it? But really, this is the future right here. If you take this slide and apply it 10 or 20 years from now to every failure and every success, these are the chapters of the book. Your buyer is now a millennial. [00:22:05] Jay McBain: As of last year, the 51% of our market is bought by people born after 1982. Different psychology, different behavior, different journey, different criteria, their integration. First buyers. The buy a product, 80% as good as the next one. If it works better in their environment. 94% of people won’t buy a car unless it has CarPlay or Android Auto. [00:22:26] Jay McBain: New Buyer. You have to be more integrated than your competitors. That’s a partnering story. The 6.3 partners. If you heard cyber, you need some great channel partnerships, but you need the other 5.3 partners as well, the consultants, the advisors, the designers, the architects, the implementers, the integrators, the manner service, all of the other partners. [00:22:44] Jay McBain: You need to know more of them than your competitors do, and have them label clouds with your name in them. You need better alliances. Even if you compete, you only compete in the morning. You’re best friends by the afternoon. You have to be tight with the hyperscalers, tight, with the big SaaS platforms, tight with cyber, tight with distribution, there are layers, seven layers to every deal. [00:23:04] Jay McBain: You gotta be tight in and have better alliances than your competitors. And then it all comes to the 28 moments, which I’m gonna end on, but the go to market of all of this, the co-selling, co-marketing, co-innovation, co-development, co keeping. This is it. Your product has to be good enough that somebody’s gonna renew it. [00:23:21] Jay McBain: Your Super Bowl has to be, you know, ad has to be good enough that people don’t, you know, shame you on social media. Your pricing has to be somewhere in a country mile of the bell curve of what the customer wants to pay. But successor failure is just here and platforms are synonymous with partnering. [00:23:40] Jay McBain: It’s our role now in the decade of the ecosystem to drive our companies forward. Marketplace. It’s probably the most predict, you know, great prediction we ever made. You know, growing at 82% compounded, it’s hard to predict ’cause it doubles almost every year. We were almost exact to the decimal point. Five years later now till 2030, we’re watching a second story, which is more interesting. [00:24:02] Jay McBain: If 96% of all deals have partners inside of them and there’s private offers and multi-partner offers and distributor sellers record all these funding mechanisms or services as a product. As of last week, over 50% of all deals in marketplaces now have partner funding. It means that while money changes hands differently, the respect and the recognition of what partners do is in the deal. [00:24:26] Jay McBain: We think that’s going to 59, but at some point, that’s gonna have to hit 96. ’cause to run the best programs, whether it’s an indirect sale, whether it’s a direct sale, whether it’s a marketplace deal, it doesn’t matter how money changes hands. What matters is we recognize the 6.3 partners. They’re not only making the deal happen bigger and faster, but renewing and enriching that every 30 days forever. [00:24:48] Jay McBain: When we watch, you know, billion dollar clubs and when we read all the press releases and all the hubbub about how fast this is growing and who, which companies are behind all this. When I’m quoted in some of these press releases, it’s because of this. You know, CrowdStrike, you know, brags are a billion dollars in a single year, but inside of that, they’re showing that 91% growth in marketplaces, which is pretty phenomenal for any company to almost double in size every single year. [00:25:17] Jay McBain: What’s more phenomenal is they’re growing the channel piece of it, 3548%. That green part of it is growing. Companies that understand platform and have people and processes and programs and technology to do it are winning. And they’re getting recognition and partners are starting to join the Billion Dollar Club who don’t sell a product, but are also winning at Extreme Scale. [00:25:44] Jay McBain: So talk about those partner 1000 and who are leaning in to win at this level. As well as everything changes, traditional billing moved into subscription models, moved into consumption models. Now we’re being tokenized to death multi it’s, it’s in this mode of micro consumption. There’s no chance there was little chance in subscription consumption that would be resold. [00:26:09] Jay McBain: You don’t buy Netflix from the cable guy in the white van. There’s zero chance when you’re buying tokens at a buck a piece that that’s going through any indirect sale. This continues to grow. Now the tectonic shifts is what happens when money changes hands differently. These old programs that we used to all write hundreds of different boxes, we checked every day on deal reg and trainings and all the other things are changing. [00:26:35] Jay McBain: To this, you’ll get these slides, by the way, in high res, inside of this now is the customer. For the first time ever, 45 years later, we have the customer in the middle of what we do, the 28 moments in green before they buy the seven layer stack and the partners inside it. The implementation. The integration, the managed services in a cycle that never ends, and two thirds of our industry. [00:26:55] Jay McBain: With the customer in the middle, we can now move money around to the different moments. It’s not all landing in front or backend margins or market development funds or new customer bonuses or spiffs. It’s landing where it needs to land. Over 400 companies now, pretty much led by Microsoft 400 companies are in a point system right now and 400 more. [00:27:18] Jay McBain: We’re working kind of behind the scenes to get that announced in the next 12 months. This is a total changeover in terms of how economics work and partners are yelling over half of us. I don’t care. Don’t call me a VAR anymore. Don’t call me an MSP. Don’t call me a regional system integrator. I do the consulting over half the time. [00:27:36] Jay McBain: I do the design, I do the implementations, I do the managed services, and 44% of us are vibe coding. On weekends. We’re not happy. Just on the services side. We wanna join the seven layer tech stack as well. These are partners growing faster than their vendors by understanding this cycle and where to show up and where the money is in ai. [00:27:56] Jay McBain: And the number one thing they’re asking for is not more leads, which they did for 45 years. The number one thing is now recognized for what I do. I’ve never just been a cash register. We’re completely now past this idea of a channel being a channel of distribution, and now a channel being this platform for the future. [00:28:16] Jay McBain: As we lay that on top of ai, the first couple of years of AI has really been consumer driven. The 95% failure rate that MIT reported last year is now 70%. That’s the failure to get from proof of concept to production. That 70 will be 50 by the summer we’re moving now in business, the maturity rates are going up at the end customer and in 88% of cases, that’s because of the channel. [00:28:43] Jay McBain: They’re working with partners. They’re not vibe coding themselves and working in little skunkwork groups. They’re working with partners to make it happen, and it now becomes the partner’s number one growth opportunity. I can grow at 11 or 12% in cyber every year. Compounded I can grow in 10% in managed services. [00:29:03] Jay McBain: You know, those are great double digit growth ’cause my customers are growing at 2.7% and I can go four x my customer, but I can go 10 x my customer if I have the right services built around ai. And this compounded growth rate and that big number in 2 20 32, 267 is what’s got those top 1000 partners obsessed. [00:29:25] Jay McBain: And your companies are leading with ai. Now you need to connect to those AI services. You need to get partners on this scale of growth. And they will be adding your name inside every cloud. They write on every whiteboard, but 82% of partners around the world, you know, we survey 25,000 of them aren’t ready, and they’re blaming vendors for not being ready, and they’re telling them exactly the workshops and the training that they need to get ready for this cycle. [00:29:53] Jay McBain: 82% of our entire partner, tens of millions of people, aren’t ready to grow at 35% and they need our help. Last thing I’ll say about AI is it’s the first time from client server to cloud, edge to cloud that it’s been segment driven. SMB alone has one, you know, six different segments, one to nine, 10 to 24, 25 to 49, et cetera. [00:30:18] Jay McBain: Mid-market into enterprise. No one that runs a restaurant is calling Jensen to buy a GPU to put next to the stove. No one’s calling Sam or Dario or anyone at Anthropic or OpenAI directly. They’re waiting. If you run a restaurant with all the people running around with tablets, you’ve invested in toast or square or clover or one of the platforms to run your business. [00:30:41] Jay McBain: A hundred different things. And you’re gonna wait for toast to work with a hyperscaler and build out the capabilities genetically. So when they see a spike in Uber Eats orders, they automatically place a food order and automatically change the staffing to deliver on it. That’s what the restaurant’s waiting for, and there’s no one calling and having a big a agent conversation. [00:31:03] Jay McBain: But even if you go into hundreds of people in medium sized business, every one of the vice presidents have their tech stack already built. I talked about the marketing person already, but the HR leader has one, and everybody’s got their seven layer stack. They’re not calling to buy a GPU and they’re not calling to, you know, bring in open AI directly or, or anthropic. [00:31:22] Jay McBain: They’re waiting for the platform they built to integrate together ag agenta capabilities. Everybody’s in wait mode up until enterprise and public, large public sector. So we are looking at this market and at 90% of that AI market is run by those thousand companies, and the rest of the millions of partners are helping in terms of how these businesses are gonna change at that level. [00:31:46] Jay McBain: Here’s where I end. You know, the 28 moments used to be a theory. It used to be a flywheel. How do we buy a car? [00:31:55] Vince Menzione: Well, we Google it, [00:31:57] Jay McBain: 81% of us now, 94% of us use large language models. We find out that there’s 365 brands of car. I’d have to test drive one every day of the year to get through them all. So we start narrowing these things down. [00:32:09] Jay McBain: We configure it. We put our rims on it, we color it. We download the invoice price. We download the backend rebates this month, whether I buy it in May or June, we find out what 5,000 people paid for our exact car within 50 miles of us. And then we don’t wanna go to the dealer because we know more than the salesperson, the manager ever will. [00:32:26] Jay McBain: We know what we’re gonna pay within, you know, dollars or cents. Just carvana the car. Hand me the keys. Let’s just forget the whole eight hour back and forth. I’ll get you a deal thing. I’m smarter than you in technology. Our customers are smarter than us, smarter than salespeople. That’s why 75% of millennials don’t wanna talk to a salesperson. [00:32:48] Jay McBain: They want to end digitally, and by the way, they’re not gonna send a fax after 28 digital moments. They’re gonna end on a digital marketplace. This is all demographics. It’s not hard to see where it’s going, but we’re getting into names, faces, places again. What if every dollar of your tam, the board, the CEO, runs around with their big multi-billion dollar number, they’re chasing? [00:33:09] Jay McBain: What if every single deal looks the exact same? This is a deal with AstraZeneca, A real deal, real customer spending millions of dollars. We know it starts in October, it ends in April. It’s a six month cycle. We see what they read, the MQ ls at the beginning. We see the sales demo moments. We see ISV, but we’ve never had the light blue boxes. [00:33:30] Jay McBain: What if we as a team could overlay the 6.3 partners in this deal? And when you find out a couple things. Here’s where I end. In December, five deals were one, three of them by NTT. The person at NTT probably coaches AstraZeneca’s, you know, kids’ soccer team. They probably have a cottage together at the lake. [00:33:50] Jay McBain: For the last 20 years, if the person at NTT worked at Deloitte, Deloitte would’ve run this deal. But Software One and Yash are both there, so we understand that when they were drawing clouds up on the wall in the boardroom in December, this deal was won and lost there. It was not won and lost at the point of sale. [00:34:09] Jay McBain: So what if you knew more about this and could see every dollar in your tam? You had an early warning system that this was happening. Two things jump out at this now that we’re in Bellevue. AWS was touched twice in this deal, directly in the marketing cycle and the sales cycle. AWS lost this deal. Here’s an example of Microsoft winning a deal with Microsoft never being touched. [00:34:34] Jay McBain: For some reason, NTT who won, who won AWS’s partner of the year a couple years ago led with Microsoft, so did Software one, Microsoft’s biggest reseller in Europe, and as did Yash, they all led with Microsoft and without Microsoft, knowing Microsoft took a multimillion dollar deal away from their competitors by winning in December. [00:34:53] Jay McBain: That’s one. Second. These partners didn’t just show up other than soccer and cottages. They didn’t show up in December. It went closed one in their CRM system. Back in the summer, August, September, we already knew AstraZeneca was in market, spending millions of dollars. We didn’t need them to read an ebook or go to an event to find that out. [00:35:17] Jay McBain: We knew it because it was closed one. They’re spending hundreds of thousands of dollars times five in December to know what to do at the end. This is an early warning system that’s better than any MQL, better than any SQL. And if you could give your company these level of view into their pipeline with an early warning system that I can work with those partners for months before they ever show up at the customer’s boardroom. [00:35:44] Jay McBain: This is it. Talk about 47% winners. This takes you from not only surviving the AI era to being a top five platform winner. Thank you very much. [00:36:01] Vince Menzione: Until next time, we’ll see you in person. Hopefully at our next event.

Have you noticed that the smartest people aren't always the best communicators? What if the key isn't sounding more impressive, but being easier to understand?Tune in to my conversation with Chris Farr and learn:Why it's crucial to use simple language when you share complex ideasHow to translate technical or complicated ideas into language people can act onHow not to avoid hard conversationsHow to make difficult conversations not so dreadfulHow to be direct and at the same time respectfulHow direct and honest feedback improves relationships and productivityThe difference between sounding confident and actually building confidence as a leaderThe biggest mistake in communication leaders make nowadays Chris Farr is a technology leader, author of Built In The Trenches, and Vice President of Operations at Invision Technologies. With more than 20 years in IT and a decade leading in the MSP space, Chris helps leaders communicate with more clarity, confidence, and accountability, especially when the pressure is high and the conversation matters.Check out Chris's book: https://a.co/d/07cWi822Connect with him: https://www.linkedin.com/in/chris-farr-409b3585

Victor Lopez on Fixing Broken MSP Financial Plumbing with AI Todd interviews Victor Lopez, a former attorney and private credit professional at Blue Owl Capital who co-founded Flexpoint after seeing how clunky MSP financial tools were. Victor traces his "aha" back to Blue Owl financing Thoma Bravo's 2018 acquisition of ConnectWise, which led him to question why PSAs mix ticketing/project work with invoicing while still requiring separate accounting software. They discuss how most AI talk in the MSP industry centers on service delivery, but Victor argues owners should also apply AI to operations like accounts receivable/payable, collecting and making payments, payroll, and other non-revenue tasks that often fall on owner-operators (especially in sub-$1M MSPs).  Victor describes AI agents, including voice AI for overdue invoice calls, and emphasizes human-in-the-loop controls, segmenting which customers are contacted, and escalation to a human to protect relationships while improving efficiency and owner quality of life. This episode is brought to you by Opsleader Pro. A place for MSP owners and managers to get the systems and tools they need to build a stable and growing MSP. Part group coaching, part peer group, everything you need to run a successful MSP. 00:00 Meet Victor Lopez 01:20 From Law to Flexpoint 02:02 ConnectWise Deal Spark 02:57 Why PSA Billing Exists 05:35 AI Beyond Tickets 08:13 Operational AI Wins 14:09 Agentic AI for AR 16:50 Join Opsleader 17:26 Controls and Oversight 22:09 Voice Agents Calling Clients 28:27 Owner Time and Quality 32:20 Wrap Up and Takeaways

Trooper Michael Proctor is back in the news for all the same reasons you would expect. More and more examples of how truly vile he and others in the CPD & MSP actually are have been revealed in a new lawsuit brought against them by Karen Read and her team. We censor a lot but still be advised.Follow us on Instagram @MAFPodcastShowEmail us at MAFPodcastShow@gmail.com

Michael Amiri joins MSP Unplugged to break down the emerging model of MSP-as-a-Service (MSPaaS) — a game-changing approach that's helping MSPs scale faster, reduce operational overhead, and deliver better outcomes to clients. In this episode, Michael shares: What MSP-as-a-Service really means and why it's gaining traction in 2026 How MSPaaS differs from traditional managed services models The biggest benefits and challenges of adopting an MSP-as-a-Service delivery model How MSPs can leverage platforms and partnerships to operate more efficiently Practical insights on transitioning your MSP toward this modern service model What the future holds for MSPs who embrace MSPaaS vs. those who don't Whether you're looking to modernize your MSP, reduce burnout, improve scalability, or stay competitive in a rapidly evolving market, this conversation delivers clear, actionable insights from someone deeply involved in the MSP-as-a-Service space.  

Can businesses still rely on cybersecurity strategies that were designed for a very different threat environment? In this episode of Tech Talks Daily, I speak with Matt Knell from ESET about why many managed service providers and businesses are being forced to rethink what effective cybersecurity looks like in 2026. As cybercriminals become faster, more sophisticated, and increasingly powered by AI, many of the approaches that once provided reassurance are struggling to keep pace. Matt shares why the idea of "good enough" security is becoming increasingly difficult to defend. While endpoint protection remains an important part of any security strategy, he explains why technology alone is no longer enough. Organizations must continually review, update, and strengthen their defenses rather than assuming that yesterday's protections will be sufficient tomorrow. Our conversation explores the lasting impact of ransomware and the lessons businesses continue to learn from high-profile incidents. From major retailers to global manufacturers, attacks are creating operational disruption, financial losses, and reputational damage on a scale that few organizations would have imagined a decade ago. We also discuss one of the industry's most persistent challenges: the cybersecurity skills gap. Finding experienced security professionals remains difficult, while retaining talent has become equally challenging. Matt explains how managed detection and response services are helping MSPs extend their capabilities without having to build and maintain large security operations teams. AI naturally plays a major role in the discussion. While cybersecurity vendors use AI to improve threat detection and response, attackers are also leveraging the technology to accelerate and sophisticate phishing campaigns, social engineering, and other forms of cybercrime. Matt explains why businesses must remain realistic about both opportunities and risks. Another theme throughout the episode is the growing expectation that cybersecurity should be treated as a business issue rather than purely an IT concern. Regulations, cyber insurance requirements, supply chain scrutiny, and customer expectations are all increasing pressure on organizations to demonstrate stronger security practices and greater resilience. We also discuss ESET PRIVATE and why more organizations are seeking security services tailored to their specific operational needs. Rather than relying on a standard package, many businesses are looking for solutions that align with their industry requirements, compliance obligations, risk profile, and long-term objectives. Finally, Matt reflects on the conversations emerging from ESET's recent partner conference and shares his perspective on the topics shaping cybersecurity priorities for the coming year. AI, resilience, compliance, and business education continue to dominate discussions as organizations look for practical ways to strengthen their defenses. If you're an MSP, IT leader, business owner, or anyone responsible for protecting digital operations, this episode offers a timely look at the challenges facing organizations today and the steps many are taking to prepare for what comes next. Is your organization still relying on security strategies designed for yesterday's threats, or have you adapted to today's cyber risks?

In this episode of The IT Experts Podcast, I sit down with Ken Roulston to explore a topic that many MSP owners know they should be paying attention to, yet often leave until much later than they should. Governance.     Now, before you switch off thinking this is a subject reserved for larger businesses, stay with me. This conversation is one of the most important discussions we've had around protecting the value of your MSP, reducing unnecessary risk and building a business that is genuinely attractive to a future buyer.     Ken brings a huge amount of experience to this conversation. Having built and successfully exited a £17 million MSP, he has seen first hand what separates valuable businesses from those that struggle to achieve the valuation their owners expect. Through his work with MSPs across the UK and Ireland, Ken regularly helps business owners understand the factors that drive value and the mistakes that can quietly destroy it.     One of the points I often make is that every MSP owner will eventually sell their business. Whether that happens in five years, ten years or twenty years is almost irrelevant. At some stage, ownership changes hands. The question is whether you will be rewarded properly for all the hard work, investment and sacrifice that went into building it.     That is where Governance comes in.     Throughout our conversation, Ken and I unpack why Governance is far more than a compliance exercise. Good Governance creates confidence. It gives buyers reassurance. It reduces risk. It demonstrates professionalism. Most importantly, it helps you build a stronger business today, regardless of whether an exit is anywhere on your immediate horizon.     We begin by looking at financial Governance and why understanding your numbers is only part of the story. Many MSP owners can tell you their monthly revenue and profitability. Far fewer fully understand the financial responsibilities that come with being a company director. Ken explains the importance of financial controls, cashflow management, solvency and proper accounting practices. These are not optional activities. They are part of your legal responsibility as a business owner.     We also discuss how poor financial Governance can raise serious red flags during an acquisition. Buyers want confidence that a business is being managed professionally. Strong reporting, clear approval processes, documented decisions and consistent financial management all contribute to a stronger valuation and a smoother due diligence process.     From there, we move into legal Governance, which is often where hidden problems begin to emerge. Ken shares examples of acquisitions where customer contracts, supplier agreements and employee terms created unexpected complications. In some cases, a single clause buried within a contract was enough to significantly impact the value of a deal.     One example in particular highlights how an overlooked contract clause could force a buyer to seek approval from every customer before completing an acquisition. It is a powerful reminder that Governance is not about having paperwork in place. It is about understanding exactly what those documents mean and how they affect the future of your business.     We also spend time discussing employee Governance. As MSP owners, our people remain our greatest investment and often our largest cost. Strong Governance creates clear expectations, supports accountability and helps protect both employees and the business. Ken explains why current employment contracts, documented processes and professional HR support are essential if you want to build a resilient organisation.     Towards the end of the episode, we broaden the conversation into business risk. This is an area we regularly help MSP Growth Hub members address because many business owners spend their days helping clients manage risk while overlooking risks within their own organisations.     Ken shares practical examples of the risks every MSP should be assessing, including customer concentration, supplier dependency, cashflow exposure and operational vulnerabilities. We discuss why creating a risk register does not need to be complicated and how taking time to identify potential threats can significantly improve decision making and business resilience.     If you want to build a stronger MSP, improve its future value and avoid the costly mistakes that catch many owners out during an exit process, this episode is packed with practical insights. Governance may not be the most glamorous topic in business, although it could be one of the most valuable conversations you will have this year.     As Ken says throughout the discussion, buyers are looking for confidence, credibility and professionalism. Good Governance helps you demonstrate all three.   Connect with Ken Roulston through LinkedIn and his website.     Make sure to check out our Ultimate MSP Growth Guide, a free guide that walks you through a proven process to take your MSP from stuck to scalable, without working even more hours. It's 44 pages rammed with advice, insights and inspiration to help you decide what support is available to you now if you want to grow and scale your business. Click HERE to get your copy.    Connect on LinkedIn HERE with Ian and also with Stuart by clicking this LINK    And when you're ready to take the next step in growing your MSP, come and take the Scale with Confidence MSP Mastery Quiz. In just three minutes, you'll get a 360-degree scan of your MSP and identify the one or two tactics that could help you find more time, engage & align your people and generate more leads.    If you're serious about growth and want to explore what this could look like for your MSP, you can book a Right Fit Clarity Call with us HERE.  OR   To join our amazing Facebook Group of over 400 MSPs where we are helping you Scale Up with Confidence, then click HERE  Until next time, look after yourself and I'll catch up with you soon!   

Use code EDB at https://jonesroadbeauty.com to get a Free Gift with your first purchase! #JonesRoadBeauty #ad Watch the full coverage of the live stream on The Emily D. Baker YouTube channel: https://youtu.be/OLiagNatxIE  This Case Brief provides a deep dive into the intensifying legal battles surrounding the Karen Read case, featuring an analysis of a contentious civil hearing where the judge expressed extreme frustration over discovery delays and the minimal number of depositions completed to date. Emily also details a major new federal lawsuit filed by Read against the Massachusetts State Police and the Town of Canton, which alleges a deep-seated culture of bigotry and institutional rot, citing horrific and graphic text messages exchanged between former investigators Michael Proctor and Sergeant Sean Goode. The discussion also covers the sudden resignation of Sergeant Goode following an internal misconduct probe and the revelation of Proctor's extensive iCloud data—dating back to 2013—containing racial slurs, misogynistic remarks, and discussions of planting evidence. Ultimately, the speaker reflects on the systemic failures that have hampered a just investigation into the death of John O'Keefe, leaving his family without the clear answers they deserve. RESOURCES Karen Read v. MSP & Canton -- https://emilydbaker.com/readvmsp  Karen Read 2025 Retrial Playlist - https://www.youtube.com/playlist?list=PLsbUyvZas7gL3CbMJHvrKiAD1aDNcblnO  Karen Read 2024 Mistrial Playlist - https://www.youtube.com/playlist?list=PLsbUyvZas7gKUeCUzApgsEuQRXu5IXeTS Learn more about your ad choices. Visit podcastchoices.com/adchoices

The episode examines a structural shift in the MSP business model driven by the introduction of AI-linked consumption-based pricing layered on top of traditional per-seat fees. This emerging mechanism, typified by Microsoft's E7 license, adds variable AI consumption charges to otherwise predictable monthly service costs. Vendors are restructuring partner payment models, with Microsoft's move closely watched by others, signaling a wider potential for volatility in the recurring revenue foundations of MSPs, according to analysis from Jay McBain and recent channel data. The most consequential development is Microsoft's E7 pricing, which explicitly adds an AI consumption cost to the standard per-seat license. This move introduces variability at “machine speed,” in contrast to previous examples such as cloud storage, where consumption remains predominantly human-driven and thus more predictable. Analysts note that similar micro-consumption models—charging per conversation, process, or API call—are being adopted by hundreds of companies. Market data from Omnia and referenced industry research places the global IT spend at $6 trillion in 2026, with two-thirds delivered by channel partners and a rapid shift from fixed, subscription models toward micro-consumption billed at a granular, usage-based level. Supporting evidence includes the lack of sufficient vendor-provided controls for variable consumption, leaving MSPs exposed to unplanned cost spikes. While large enterprises are introducing robust FinOps practices and loading up cloud credits, smaller MSPs serving SMB customers are not prepared with similar governance structures. There is also vendor-led encouragement for AI adoption—such as persistent in-app assistants—that drive up consumption before adequate controls or cost-passing mechanisms are established. The sustainability of current pricing models is further questioned by the fact that providers like OpenAI and Anthropic are themselves subsidizing significant portions of token usage, distorting true costs throughout the value chain. For MSPs and IT service leaders, these developments mean greater exposure to unpredictable costs, potential margin pressures, and increased contractual risk tied to AI consumption. Operators cannot rely on vendors to provide spend caps or consumption governance today; failure to build internal controls or pass-through mechanisms may result in absorbing unpaid liabilities. Accountability for AI-driven actions, remediation, and configuration changes will rest with the MSP, elevating both operational complexity and liability exposure. The current environment requires building governance, audit trails, and spend management capabilities now, ahead of broader market adoption of AI consumption models. Supported by: CometBackup

Discussion centered on the evolving role of Artificial Intelligence (AI) in the MSP technology stack, emphasizing the necessity for MSPs to deploy tools that can comprehensively manage AI, particularly concerning security and shadow IT. Multiple participants highlighted the lack of current solutions that aggregate and control AI activity via a single interface, with an explicit focus on the requirement to educate clients about AI privacy, security, and usage costs. The practical challenge of MSPs asserting thought leadership in AI was underscored, as was the complication of usage-based AI billing models leading to unexpected customer expenses. Supporting details were drawn from the recently released Kaseya State of the MSP report, which showed that customer acquisition remains the sector's main challenge, with 71% of surveyed MSPs identifying it as their top concern. The report further found that only a minority of MSPs are executing effective sales and marketing strategies to educate clients. Additionally, 48% of respondents reported AI and automation as top client needs, yet a significant drop was observed in customers spending more than $25,000 a year with MSPs, falling from 75% to 41%. This reduction is attributed to clients undertaking technology initiatives independently, diminishing the perceived value of MSP services. Adjacent discussions addressed common issues around automation and AI adoption. Several practitioners noted a prevailing trend of automating legacy processes rather than leveraging AI for forward-looking transformation. It was emphasized that most AI implementations among peer groups are focused on operational efficiencies for past tasks, such as help desk and marketing automation, with few examples of innovative new service offerings. The dialogue also covered practical, risk-related aspects of managing client relationships, particularly when enforcing security measures such as multi-factor authentication in the face of client resistance. Implications for MSPs and IT leaders include the need to strengthen governance around AI adoption and service stack adjustments, actively communicate the value of AI security and management services, and anticipate client concerns about cost control and privacy. The observed decrease in customer spending points to operational and strategic risks around client engagement and service value. MSPs are advised to ensure that automation efforts align with future requirements, not just past service models, and to enhance accountability in both vendor and client-facing operations.   Title:    Should I Adjust My Stack for AI?  MSP Question of the week:  How should I adjust my stack for AI? Kasaya State of the MSP report is out: Running an MSP is harder than ever is the headline. https://www.kaseya.com/blog/msp-growth-challenges-2026/ Question for you! Amy had a post on LinkedIn last week telling MSPs that they are doing AI wrong. The final question was, are you adopting AI for the future or just automating the last 10 years. Where is your focus?. https://www.thirdtier.net/2026/05/31/most-msps-are-using-ai-wrong/ M&A: When is the best time to sell an MSP? Chapter 2 from Amy's book. https://amzn.to/4dSYOcRAmy and James Events Mastermind Event – July 30-31st, 2026https://portal.kernanconsulting.com/mastermind-event Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Send us Fan MailWhat does it really take to scale a company without losing your people, your culture, or your margins?In this episode of Joey Pinz Conversations, we sit down with a CEO who made the leap from COO to leading one of the top MSP organizations in Canada—sharing real insights on leadership, growth, and what most companies get wrong.From building high-performing teams to navigating tough leadership transitions, this conversation goes beyond theory. It's about real-world execution, accountability, and making decisions that actually work.Jennifer also opens up about her personal transformation, losing over 160 pounds, and how small changes compound into massive results—both in business and life. 

Outcome-based managed security and attached vendor warranties are driving a new form of coverage-based vendor lock-in for MSPs and IT service providers. Vendors such as Intezer and SPECTRA are introducing performance guarantees, SLAs, and cyber resilience warranties that require MSPs to fully standardize on their architectures. This evolving model shifts accountability for enforcement and risk management from the individual MSP to the vendor's operating model, thereby altering the independent role of the MSP within client environments. A notable example is Intezer's Amplify Partner program, which asserts that its platform can process 100% of security alerts while escalating fewer than 2% for human review—claims the company frames as outcomes rather than product specifications. SPECTRA's use of certification-linked warranties, distributed via Ingram Micro, establishes channel-distributable assurance products with explicit conditions attached at every level. According to a Check Point report, while 77% of organizations report having adopted AI for cloud security, only 26% feel capable of enforcing those strategies, revealing a gap between security intent and operational ability. This structural shift is further illustrated by Merlin Cyber's FedRAMP managed service offering, Lumen's MDR enhancements targeting mid-market MSPs, and Trustlogix's addition of intent-based authorization controls. The FBI's announcement regarding Microsoft 365 OAuth token hijacking and recent vulnerabilities in widely used platforms like ConnectWise Automate underscore the real-world risks of automation platforms being targeted. These developments collectively point to growing operational complexity, rising compliance burdens, and the need for MSPs to separate their commitments from upstream vendor claims. For operators, the trend demands increased scrutiny of warranty terms, claim denial conditions, and SLA language before making any client-facing assurances. MSPs risk absorbing liability if they repeat vendor marketing claims without contractual clarity or operational control. Effective governance now requires independently produced, audit-ready evidence that documents compliance and enforcement separate from vendor portals. As assurance sales proliferate, the operational gap between acting as an underwriter versus a reseller will drive market differentiation, affecting both pricing structures and eligibility for vendor-backed coverage. 00:00 Channel-Ready Security 03:41 Policy vs. Reality 05:59 MFA Isn't Enough 09:12 Why Do We Care?    Supported by:  ScalePad Moovila   

A fundamental structural shift underway is the movement of AI from isolated features to operationalized, production-level workloads in MSP tooling and client environments. This transition is not primarily about the capabilities of individual AI models but about their integration into existing operational platforms and workflows. Companies such as PDQ, Senteon, Domotz, and Zoom are incorporating AI agents directly into management layers, endpoint automation, and workflow orchestration, thereby increasing both the scope and complexity of AI impact. The locus of value is shifting from features to workflow control and integration, creating new demands for governance, consumption monitoring, and exit strategies. The most consequential development referenced is the transition in AI billing and operational models from static user or seat licenses to variable, usage-based consumption. He cites TechCrunch's coverage of GitHub Copilot's move to token-based billing and Semafor's reporting of Uber's rapid exhaustion of its 2026 AI budget in four months due to unbounded consumption by generative tools. F5's State of Application Strategy report is referenced to confirm that multi-cloud and parallel model operations are now common, with significant instances of AI-related security incidents already reported. Secondary developments reinforce this structural realignment of risk and accountability. PDQ, for instance, is expanding multi-tenant management and integration capabilities, while Senteon enables endpoint hardening and drift control directly in Rewst's platform. Domotz's MCP server allows AI agents to operate across 40,000 networks globally, and Zoom is packaging AI context protocol features for workflow automation. Each of these changes is designed to increase operational efficiency, but also expand the surface area for unintended consequences, elevated operational complexity, and potential budget overruns. For MSPs and IT leaders, the operational implications center on governance, spend control, and clear accountability over AI-driven tools and workflows. The risk is that without adequate monitoring, policy setting, and contractual clarity—especially around data portability and exit costs—MSPs may face liability for unplanned consumption, misconfigured automation, or governance gaps. The evidence indicates the need to proactively audit AI integrations, set usage thresholds, instrument logging and budgeting controls, and renegotiate vendor contracts to ensure service boundaries and oversight mechanisms are in place before workflows become too deeply embedded. 00:00 MSP Stack Resets  04:09 AI Needs Governance 06:45 Govern AI or Pay 09:22 Why Do We Care?  Supported by:  Nerdio Zero Networks   

What happens when the person building your phone technology has actually spent time on your side of the desk? Jason sits down with Veronika Perkowski, Senior Manager of Corporate Strategy at LightSpeed Voice, to dig into how voice technology is evolving, what Nova Pro brings to agency workflows, and why today's AI voice agents may be doing more harm than good. Key Topics: Veronika's path from media strategy and an AI startup to LightSpeed Voice How LightSpeed Voice builds products by staying close to agents How LightSpeed Voice's in-house infrastructure translates to faster fixes and fewer outages LightSpeed Solutions: the MSP and cybersecurity arm rooted in LightSpeed Voice's origins Nova Pro: more agency control over workflows, data capture, and team measurement Call Queries: up to 20 preset fields that auto-extract from every call transcript Jason's real-world AI voice agent test during the ERIE cyber attack and why it backfired Why outbound AI voice is riskier and voice delineation is still too costly for most agencies Veronika's take: AI dominates calls short-term, but human interaction becomes novel again long-term Why agencies should restructure around four workflow stages instead of relying on AI receptionists Reach out to: Veronika Perkowski, Jason Cass Visit Website: LightSpeed Voice LightSpeed Solutions Agency Intelligence Produced by PodSquad.fm

In this episode, Josh Hohbein of CentrexIT breaks down a practical, MSP-centric approach to risk assessments that moves beyond complex, consultant-driven reports and toward clear, actionable business outcomes. He shares how combining vulnerability scans, client interviews, and system configuration reviews, anchored in a cyber maturity model, helps MSPs translate technical findings into meaningful risk conversations, especially during onboarding. The discussion highlights the importance of ownership, communication, and collaboration in managing inherited client risk, while previewing a live demonstration session at Pack State Beyond, designed to equip MSPs with repeatable frameworks they can own. Ultimately, the episode reinforces that effective risk assessments aren't about identifying more issues; they're about enabling better decisions, strengthening governance, and driving measurable security maturity.

Julie Thiel of TTS Company explains why MSPs need to treat retention as a business-building discipline, not a last-minute response to resignations “Turnover doesn't start when someone leaves,” says Julie Thiel of TTS Company. “That's just when you get the wake-up call.” In this episode of Technology Reseller News, Doug Green is joined again by Julie Thiel of TTS Company for the latest conversation in an ongoing series designed to help MSPs understand the human resources side of building a stronger business. The discussion focuses on a common issue for growing MSPs: employee turnover. But rather than treating turnover as something that begins when an employee gives notice, Thiel argues that the warning signs often appear much earlier. Retention, she explains, is tied to leadership, employee experience, culture, communication, expectations and whether team members see a future inside the organization. For MSPs, the stakes are especially high. Losing a strong technician, account manager or operations leader can disrupt customer relationships, reduce service quality and put added strain on the rest of the team. Turnover is not only an HR problem. It can become a customer experience problem, a profitability problem and even a business valuation problem. Thiel says MSP owners should think about retention as part of building equity in the company. A stable, engaged team helps create better customer outcomes and a stronger operating model. That means leaders need to pay attention before someone starts looking elsewhere. The conversation also explores the limits of compensation alone. Thiel notes that while another employer can always offer more money, pay is not the only factor that keeps people in place. “Anyone can offer more money,” Thiel says. “I've gone to jobs where I made a lot more money and it was a terrible experience. It was combat pay.” Her point is that MSPs need to make it harder for good employees to leave by building an environment where people feel valued, supported and connected to the mission of the business. More money may get someone's attention, but a healthy workplace can be the deciding factor in whether they stay. TTS Company, originally founded as Thiel Talent Strategy, works with businesses on the people side of growth. Thiel says her goal is to make HR less intimidating for business owners who may know they need help but are unsure where to begin. “I want HR to not seem so scary,” Thiel says. “We're non-scary HR.” Learn more at thettscompany.com.

In this episode of The IT Experts Podcast, I continue our Get Your Time Back series by tackling one of the biggest challenges I see MSP owners facing every single day, becoming the default decision-maker in their business.     If your team comes to you for every answer, every approval, every problem, and every decision, there is a good chance you've become the bottleneck without even realising it. The frustrating part is that most MSP owners believe they have a workload problem when in reality they have a leadership pattern that is holding the business back.     Throughout this episode, I explain why being overwhelmed is often less about the amount of work and more about how decisions flow through the business. When every road leads back to you, growth slows down, confidence across the team drops and you end up spending your days firefighting rather than leading.     I share why teams naturally mirror the behaviour of their leaders. If you are constantly stepping in to rescue situations, provide answers and solve problems, your team will quickly learn that the easiest option is to come straight to you. Before long, you find yourself carrying the weight of every decision while capable people around you stop trusting their own judgement.     One of the key concepts I explore is the difference between a parent to child relationship and an adult to adult relationship inside your MSP. When leaders constantly provide solutions, they unintentionally create dependency. When leaders coach instead of rescue, they create ownership, accountability and confidence. That shift is where real growth begins.     We also look at why many people hesitate to step forward and make decisions. In most cases it comes down to fear. Fear of getting something wrong. Fear of making a mistake. Fear of looking silly in front of colleagues or clients. If every challenge is immediately taken away from them, that fear never gets challenged and confidence never grows.     I share a simple but powerful analogy about learned behaviour and how teams can become conditioned to operate below their potential. Over time, people stop looking for solutions because they believe someone else will provide them. If that someone is always you, becoming the default decision-maker becomes a cycle that gets harder and harder to break.     The cost of staying in that position is significant. It limits growth, slows progress and prevents you from spending time on the strategic activities that will move your MSP forward. More importantly, it prevents your team from developing into the confident, capable people you need them to become.     That is why I introduce one of the coaching frameworks we use inside The MSP Growth Hub, the GROW model. This simple approach helps leaders stop rescuing and start coaching. It gives your team the opportunity to think, solve problems and take ownership while allowing you to step back from being the default decision-maker.     We walk through each stage of the framework, from defining the goal and understanding the reality, through to exploring options and agreeing the way forward. When used consistently, this approach can transform the quality of conversations inside your business and help create a culture where people take responsibility rather than waiting for instructions.     I also share practical techniques you can start using immediately, including one simple habit that can dramatically reduce interruptions throughout your day. It starts with resisting the urge to answer every question straight away and instead helping people think through the solution themselves.     If you are serious about getting your time back, building a stronger leadership team and creating a business that works for you rather than you working for it, this episode will give you practical ideas that you can start implementing today.      Make sure to check out our Ultimate MSP Growth Guide, a free guide that walks you through a proven process to take your MSP from stuck to scalable, without working even more hours. It's 44 pages rammed with advice, insights and inspiration to help you decide what support is available to you now if you want to grow and scale your business. Click HERE to get your copy.    Connect on LinkedIn HERE with Ian and also with Stuart by clicking this LINK    And when you're ready to take the next step in growing your MSP, come and take the Scale with Confidence MSP Mastery Quiz. In just three minutes, you'll get a 360-degree scan of your MSP and identify the one or two tactics that could help you find more time, engage & align your people and generate more leads.    If you're serious about growth and want to explore what this could look like for your MSP, you can book a Right Fit Clarity Call with us HERE.  OR   To join our amazing Facebook Group of over 400 MSPs where we are helping you Scale Up with Confidence, then click HERE  Until next time, look after yourself and I'll catch up with you soon! 

The structural shift highlighted in this episode is a move from simple AI enablement to a managed service model centered on agent governance, enforcement, and workflow automation within IT environments. The episode identifies unmanaged AI agents as a source of escalating risk, citing vendors like Scalepad shifting from remote monitoring to SaaS and AI usage discovery, and referencing research and audits from SNCC and Verizon that identify tangible security flaws and unapproved AI activity within organizations. Managed service providers are increasingly positioned as the operational layer that defines and enforces governance over automation systems, rather than simply deploying AI tools. The primary evidence for this shift is found in audit findings and market reports. SNCC's audit of 4,000 AI agent skills showed over a third had at least one security flaw, while Verizon's data cited by The Register noted a fourfold increase in employees using unauthorized generative AI, with 28% of data loss prevention violations involving code or proprietary data submitted to AI platforms. Gartner, as reported by The Register, predicts 40% of organizations will demote or remove AI agents due to failed governance efforts—attributing the problem to all-or-nothing approaches that lead to operational and compliance failures. Secondary developments reinforce the move toward operationalized governance. Scalepad and Watchguard are bringing AI and SaaS governance capabilities to the MSP channel, with product releases focused on real-time discovery, policy enforcement, and automation control. Incidents like Anthropic's leak of its full source code for Claude Code, exposing permission and sandboxing details, illustrate how transparency in AI agent operations can also create attack vectors—emphasizing the need for robust operational controls and ongoing auditability. The market is shifting to sell "coherence"—packaging identity, permissions, and workflow automation—rather than just technological capability. Operationally, the consequences for MSPs include increased responsibility for defining and enforcing permission boundaries, approval rules, and evidence collection. Failure to address agent governance will expose providers to operational ambiguity, unpriced liability, and recurring support burdens. The guidance is to move beyond AI enablement projects and toward agent operation retainers that include clear workflows, permission maps, execution logs, and contractual clarity on responsibility and incident management. MSPs that cannot prove and control agent behavior risk inheriting the complexity and fallout from system failures or misuse. 00:00 Shadow AI Surge  05:01 Context Is Infrastructure 07:46 Agent Control Plane 11:16 Why Do We Care?  Supported by:  JumpCloud TimeZest 

Antwine Jackson, Founder & President of Enitech Solutions, joins MSP Unplugged to share his powerful journey from the early startup days to building a recognized, multi-office managed services provider in North Carolina. In this episode, Antwine opens up about: The real challenges of the first 1–3 years — cash flow, finding clients, and building credibility Key pivots that helped him move from break-fix to a thriving managed services model How he scaled Enitech Solutions to multiple locations (Raleigh + Charlotte) and earned MSP 501 recognition Leadership lessons, team building, and what separates "surviving mode" from "scaling mode" Advice for MSP owners currently in the messy early or growth stages of their business Whether you're just starting your MSP, stuck in the $500K–$2M range, or looking for inspiration from someone who's successfully grown over 13+ years, this episode is packed with honest stories, hard-earned lessons, and practical takeaways. Host: Paco Lebron Podcast: MSP Unplugged – The place to learn how to run your MSP.

The episode reveals a growing governance gap as the central structural shift in the IT services sector, driven by accelerated AI adoption and increasing automation. Companies such as OpenAI, Anthropic, Veeam, and Auvik are reframing their market positions around the operational risks and requirements introduced by AI agents, data automation, and new service delivery models. This evolution is underscored by the rising number of AI agents—projected by IDC to reach 2.3 billion by 2030—operating largely outside of current oversight and frequently with excessive or inappropriate permissions. The principal development discussed is Veeam's announcement of its Data AI Command Platform. According to Dave Sobel and Rich Freeman, this platform is intended to address data-centric failures beyond traditional ransomware or accidental deletion. Veeam's platform is designed to handle issues such as AI-generated data hallucinations, inappropriate data exposure, and policy enforcement failures. The platform's architecture builds on the acquisition of Security AI, combining data security posture management with backup, compliance, and governance capabilities, although, as of now, key remediation features are only available for Microsoft 365, with further expansion expected over the coming months. Supporting developments include Auvik's expansion of automated network management based on a large historical dataset and the simultaneous entrance of OpenAI and Anthropic into direct services for mid-market clients, backed by billions in private capital from entities such as Goldman Sachs and Blackstone. Both companies now embed applied AI engineers at client sites, bypassing traditional channel partners. Channel operator feedback, reflected in research by Techisle and discussions at vendor conferences, indicates a lack of MSP readiness and a slow response to developing governance and compliance services, despite evidence from end-user data pointing to significant unmet demand and risk exposure. Operationally, MSPs face a growing liability trap where the speed and delegation of decisions to AI systems increase the potential for unnoticed errors or breaches. There is a disconnect between customer demand for governance, compliance, and data controls, and the preparedness of MSPs to deliver those services. This exposes providers to heightened contractual, operational, and reputational risk, particularly as vendors and large AI companies move directly into the mid-market service delivery space. Practical safeguards, clear accountability frameworks, and objective benchmarks for automation and governance effectiveness will be required to mitigate exposure and support safe, durable service offerings. Supported by: CometBackup HaloPSA Moovila 

Most organizations treat AI adoption as a technology rollout. However, the ones gaining traction treat it as a leadership and culture challenge. In this episode of #shifthappens, Monica French, USA SMB Director at Microsoft, shares what she's hearing directly from small business leaders navigating AI — and why the human side of adoption is where most initiatives either accelerate or stall. Monica draws on frontline conversations with SMB founders, MSP partners, and her own career pivoting from traditional banking to fintech to explain why experiential learning outperforms passive training, why the chief human resource officer (CHRO) belongs at the AI table alongside the chief technology officer (CTO), and how lightweight governance can coexist with early experimentation. She also unpacks the gap between executive ambition and employee readiness — and what leaders can do to close it.

A central development addressed is the projected effect of AI on the per-seat pricing model that underpins many MSP service offerings. According to the discussion, AI could reduce white-collar jobs by 30-50%, leading to fewer user seats for MSPs to support and bill for. This scenario presents significant revenue risk for MSPs reliant on per-user contracts. The discussion also references Microsoft's introduction of Agent365, a product designed to license AI agents within enterprise environments, indicating a move by vendors to adapt licensing models while protecting enterprise relationships. Participants noted that if customer organizations reduce headcount, MSPs will face declining license and seat-based revenue. Discussion suggested alternative business models, such as switching to per-device pricing or developing new service streams, with an emphasis on advisory services and security. The timeframe for these changes was cited as two to three years, which was described as an operationally compressed window for MSPs. Additionally, security, data management, compliance, and governance were highlighted as ongoing service areas with continued relevance as the MSP landscape evolves. Additional topics included increased local competition among MSPs, as evidenced by survey data reporting 100% of respondents encountering significant competition in 2024. Differentiation and targeted marketing were underscored as necessary responses to commoditization pressures. Emotional considerations related to M&A were also discussed, with particular focus on the personal and organizational impact of business sales. Security operations in MSP settings were identified as a rising operational burden, amplified by rapid changes and the challenge of upskilling staff hired for traditional IT roles. Key implications for MSPs and IT service providers center on the need for rapid operational restructuring, with greater emphasis on knowledge-based services such as IT advisory, risk, security, and compliance. There is a recognized accountability for customer education on evolving threats and for managing new AI-related risks that impact both data sovereignty and contractual obligations. The discussion suggests that MSPs unable or unwilling to adapt to these shifts may seek exit strategies, while those staying will need to reassess both revenue models and the skills composition of their teams. Participation in industry peer groups was recommended to share best practices and address common operational challenges.   MSP Question of the week:    How will AI impact the per seat model?  -  How will AI impact the per seat model?  -  Captera did a survey on local competition: Captera did a survey of MSPs. 100% of surveyed MSPs say competition in their region is high.  This was a 2024 study—  in 2026, it has to be worse. MSPs that can't differentiate are suffering. https://www.capterra.com/resources/managed-service-provider-for-small-business/ - Emotions of selling your business – AMY'S NEW BOOK: https://sellmymsp.com/book -  How AI Is Transforming Security Operations: https://www.thirdtier.net/2026/05/11/how-artificial-intelligence-helps-managed-service-providers-deliver-smarter-security/When I talk with MSPs today—whether in my mentored-peer groups or consulting gigs—the same pattern shows up. Security has become the heaviest part of the workload. SOC-like responsibilities are landing on teams that were originally built for backups and patching. That mismatch is where AI can make a measurable difference and a wake-up call for MSPs looking toward the future.                - Not meeting with clients because you don't know what to say? Speak To Your Clients About Email Threats: https://www.thirdtier.net/2026/05/19/speak-to-your-clients-about-email-threats/             - Tales from the field: Why MSP's are exiting the channel  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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Send us Fan MailWhat does it take to scale in today's fast-changing MSP and cybersecurity landscape? In this episode, Joey Pinz sits down with a global tech leader to explore how MSPs can adapt, grow, and lead in an era defined by AI, cyber threats, and increasing competition.From real-world ransomware scenarios to the evolving role of AI tools like Copilot, this conversation highlights how technology is reshaping decision-making, customer relationships, and operational strategy. The discussion also dives into why traditional high-volume sales tactics are losing effectiveness—and how peer-to-peer engagement and in-person experiences are becoming the new competitive advantage.Beyond business, this episode brings a personal edge—covering routines, health challenges, and the importance of balance while managing global teams and family life.

The dominant structural shift highlighted is the increasing systematization and formalization of vendor-to-MSP growth channels, where vendors now dictate partner engagement through structured programs, marketplaces, and packaged offers. According to Dave Sobel, this trend is driven by vendors such as Microsoft, NinjaOne, GoTo (LogMeIn), and Forcepoint, each advancing formal partner networks and explicit funding paths. The episode contends that these programs operate less as genuine strategies for MSPs and more as distribution mechanisms, shifting operational and support burdens downstream to service providers. Primary supporting evidence comes from the 2026 Microsoft Partner Global Benchmark and Success Index from Maven Collective Marketing, which analyzed over 185,000 data points. The report found that 87% of partners exist on at least one Microsoft Marketplace, with 60% having transactable offers and 58% receiving leads sourced by Microsoft. Moreover, partners with dedicated Microsoft management support are three times more likely to secure funding from Microsoft. This data illustrates how tightly partner success is coupled to marketplace discoverability, direct purchasing offers, and vendor-provided leads and funding. Secondary developments reinforce this mechanism. Other vendors—such as NinjaOne, GoTo, and Forcepoint—have instituted similar programs, with explicitly defined partner journeys for integration, service delivery, and mutual success. Additionally, economic factors such as historically low consumer sentiment, supported by University of Michigan data, and persistent IT resourcing gaps, as identified by the Linux Foundation survey and reported by SmarterMSP, are further sharpening buyer demands for packaged, defensible IT outcomes. In parallel, reports like the 2026 Kaseya State of the MSP emphasize misaligned demand and revenue in AI/automation, and research from RCR Wireless highlights operational burdens that can fall back onto MSPs in vendor weak-support scenarios. For MSPs and IT service providers, the operational implications center on risk absorption, margin erosion, and increased dependency on vendor-defined models. Without internal discipline to clearly define, price, and standardize offers—especially for complex new demands like AI and automation—MSPs risk turning complexity into unpaid labor and operational drag. The key accountability remains with the provider to package and govern vendor-aligned services in a manner that remains robust regardless of shifting vendor incentives or support. Failure to do so leads to “MSP-owned friction,” where ticket volumes, support expectations, and inconsistent delivery increase without corresponding profit. 00:00 Partner Programs Formalized  04:31 Packaged or Passed 08:14 Priced or Absorbed 11:58 Why Do We Care? 

This is an absolute scorcher with ITV Borders' Political Editor. Kieran gives an entertaining and comprehensive analysis of the Holyrood election results and what they mean for the future of Scottish and UK politics. From an MSP elected on a student visa to what impact Scotland's World Cup campaign will have, it's all in here. Enjoy!THE POLITICAL PARTY LIVE 1 June: Andy Burnham https://nimaxtheatres.com/shows/the-political-party-with-matt-forde/ SEE Matt's stand-up tour 'Defying Calamity' across the UK:https://www.mattforde.com/live-shows May 26 Hay Festival27 Lowestoft Marina Theatre28 Steyning Festival29 Maidenhead Norden Farm31 Nottingham Theatre Royal June3 Portsmouth New Theatre Royal - EXTRA DATE4 Coventry Warwick Arts Centre5 Cambridge Junction6 Sheffield Steamworks9 Liverpool Everyman Theatre10 Chipping Norton Theatre12 Norwich Playhouse - EXTRA DATE14 York The Crescent - EXTRA DATE15 Leeds City Varieties - EXTRA DATE16 Glasgow Glee Club - EXTRA DATE18 Aberdeen Lemon Tree - EXTRA DATE 26 Bristol 1532 - EXTRA DATEJuly3 Basingstoke The Haymarket - EXTRA DATE8 Birmingham Glee Club - EXTRA DATE10 Bedford Quarry Theatre - EXTRA DATE16 Maidenhead Norden Farm - EXTRA DATEDONATE to the RNOH Charity here:https://www.justgiving.com/campaign/mattforde Hosted on Acast. See acast.com/privacy for more information.

Preparing to Sell Your MSP: Emotions, Valuation, Deal Structure, and Exit Planning with Amy Babinchak   Today on the Evolved Radio podcast, I welcome Amy Babinchak, a 22-time Microsoft MVP and author of "20 Questions Every Owner Asks Before Selling Their MSP," about planning an MSP sale years in advance. Babinchak describes the emotional impact of selling—often resembling grief—and stresses having a purpose and plan for life after the exit. They discuss avoiding pressure to "time the market," noting there is always demand for a well-run profitable business, and the need to prepare both operations and personal finances with a CPA, tax lawyer, financial planner, and business lawyer. The conversation covers deal structure tradeoffs (cash, time commitments, and total value), common earn-out/retention periods owners find miserable, valuation drivers like profitability, standardization, and running without the owner, typical multiples for small and mid-sized MSPs, and options for smaller firms such as selling a book of business or rare seller-financed sales to employees.   This episode is brought to you by Opsleader Pro. A place for MSP owners and managers to get the systems and tools they need to build a stable and growing MSP. Part group coaching, part peer group, everything you need to run a successful MSP.

In this episode, we explore the mistakes MSPs make with client retention, why the traditional QBR approach needs to change, and a few simple ways to add more value in every client interaction.  >>> Here are 4 ways we can help you reach your revenue goals faster...#1 Unlock the full potential of your marketing engine. We'll provide you and your team with the direction, insights, and tools necessary to excel in the complex landscape of modern marketing. - Marketing Advisor On Call#2 Discover the marketing strategies & tactics that will guide your next quarter and unlock explosive growth in 90 minutes. - Quick-Start Marketing Strategy Game Plan#3 Discover a tailor-made strategy for unprecedented growth to transform your marketing in 30 days. - Unlock Your Growth Opportunities#4 If you need guidance on the most effective direction for your marketing, then schedule a call with us today! - Get Your Free Discovery Call Now

Send us Fan MailWhat separates average MSPs from those scaling fast in today's AI-driven world?

Send us Fan MailWhat if the real secret to MSP success isn't just technology—but community, connection, and clarity?

Send us Fan MailWhat can soccer, cybersecurity, and leadership possibly have in common? More than you think. ⚽

New Amazon resellers often report that they struggle to find brands and products that they are eligible (ungated) to sell when they first get started as a new reseller on Amazon. There are incredible tools emerging right now that completely resolve that challenge - today I talk to the creator of a very effective, simple tool called MultiSellerPro - (visit SilentJim.com/msp for a discount).   MSP crawls the accounts of other Amazon sellers looking for qualified, ungated products and builds a constantly monitored catalog that over time alerts you as any gated brands/products become ungated - and that's just one of numerous features!   Watch this episode on our YouTube  channel here: https://youtu.be/-bwoZt8Pack   Show note LINKS:   SilentJim.com/msp - MultiSeller Pro   3pmercury.com/friends - The best pricing on 3pMercury software!   ProvenAmazonCourse.com - The comprehensive course that contains ALL our Amazon training modules, recorded events and a steady stream of latest cutting edge training including of course the most popular starting point, the REPLENS selling model. The PAC is updated free for life!   SilentJim.com/kickstart - If you want a shortcut to learning all you need to get started, then get the Proven Amazon Course and go through Kickstart.   TheProvenConference.com - Learn more about our upcoming August 2026 event! The longest running annual event for Amazon sellers in the world!   SilentSalesMachine.com - Text the word "free" to 507-800-0090 to get a free copy of Jim's latest book in audio about building multiple income streams online (US only) or visit SilentJim.com/free11   SilentJim.com/bookacall - Schedule a FREE, customized and insightful consultation with my team or me (Jim) to discuss your e-commerce goals and options.   My Silent Team Facebook group. 100% FREE! Facebook.com/groups/mysilentteam - Join 83,000 + Facebook members from around the world who are using the internet creatively every day to launch and grow multiple income streams through our exciting PROVEN strategies! There's no support community like this one anywhere else in the world!