Podcasts about msp

Research presented by Dave Sobel and Anurag Agarwal highlights a steep decline in profitability for core MSP services, driven by heightened commoditization and vendor-led automation of basic offerings such as endpoint management and help desk operations. According to Techaisle's 2026 data, the traditional labor-plus-license model is no longer sustainable, as shrinking margins force service providers to reconsider foundational strategies. The central message underscores an urgent need for MSPs to prioritize proprietary intellectual property (IP) and vertical-specific solutions—not for incremental growth, but as a matter of operational survival. Supporting this assessment, the discussion details how market demand has shifted: MSPs can no longer depend on generic solutions but must differentiate with specialized, repeatable offerings that address the financial optimization and liability concerns of business clients. The data indicates that SMBs are increasingly unwilling to invest in pilots or “all-you-can-eat” AI models without visible ROI and demand concrete solutions linked to business outcomes. Vendors and MSPs alike are being tasked with providing smaller, outcome-focused wins and developing skillsets in agentic orchestration, where AI-enabled digital agents and human technicians operate as co-equal components of the workforce. A related trend explored is the shift toward agentic AI and “zero-touch” MSP models, featuring automation of routine IT tasks and focus on workflow engineering rather than manual services. However, the episode notes that most providers are unprepared for the new set of risks and governance liabilities: as clients increasingly utilize AI agents, accountability for errors and regulatory compliance will rest heavily with MSPs, especially in sensitive geographies such as Europe where contractual governance is becoming standard. Conversations on whether to “build or buy” new capabilities reflect a split market, with only the top tier capable of meaningful in-house development, and the majority relying on third-party platforms with limited differentiation. For MSPs, IT service firms, and decision-makers, the core implication is the need to rapidly develop operational and governance maturity around automation, AI orchestration, and packaged offerings. Clinging to traditional models or treating AI as a mere add-on introduces significant risk, including shrinking margins, increased liability, and potential obsolescence. Providers are advised to narrow focus, specialize in vertical solutions, invest in internal competency with AI-enabled platforms, and shift toward packaged IP to avoid falling behind as both client expectations and regulatory requirements escalate.

The episode centers on a structural governance gap within the managed services industry as it attempts to address mental health using relationship-driven models typical of event and community management. This approach is exemplified by the launch of MSPWell, a not-for-profit mental wellness initiative incorporated in Ontario, Canada, targeting participants in the IT channel. The initiative operates as a live community—particularly via Discord—without formalized clinical oversight or published operational guardrails such as moderation standards, crisis escalation protocols, or sponsor influence controls. Evidence for an urgent governance concern is provided by industry data and operational decisions. According to MSPWell, burnout affects significant percentages of the workforce—citing an 82% burnout risk from a Mercer report and 66% from separate research. Despite the recurrence of staffing challenges in the MSP industry, MSPWell's infrastructure is underway with participation at industry events and vendor sponsorship, but formal governance documentation remains incomplete. The initiative explicitly confirms the absence of licensed mental health professionals in published leadership or advisory roles, positioning its support as peer-led. Supporting developments highlight how rapid community launch and sponsor-driven funding amplify risks when core protections are missing. Early coverage focused on recognizable names and event presence, while Dave Sobel emphasizes that, in mental health-adjacent contexts, moderation, privacy, and escalation protocols are not only differentiators but essential safeguards. At present, MSPWell's Discord community operates without visible guidelines or documented procedures, which exposes participants to predictable failure modes such as oversharing, privacy breaches, and harmful peer advice. Operationally, MSPs and IT service providers face heightened liability when participating in or supporting such initiatives without robust controls. Dave Sobel advises operators to request moderation, crisis, and data retention policies before endorsing participation, to treat involvement as networking rather than clinical support, and to monitor for the integration of licensed professionals into governance. The absence of enforceable governance exposes both individuals and sponsoring vendors to reputational and legal risk, and sets problematic precedent for future wellness platforms in the industry. 00:00 MSPWell Builds Mental-Health Platform on Sponsor-Funded Community Model 03:21 Guardrails, Guidelines, and Moderation  06:15 The Consequences 08:09 Why Do We Care? & What to Consider Supported by:  TimeZest   

Scott discusses the current trends in technology and cybersecurity, highlighting the growing interest in AI and the movement of businesses towards local providers due to cost concerns and reduced service quality from private equity acquisitions. He emphasizes the increasing sophistication of cyber threats, particularly email spoofing and phishing attacks that exploit human vulnerabilities. Scott stressed the importance of the human firewall as a key defense against such threats, noting that there are currently no technical solutions to prevent email impersonation.Scott Wittstock and John discuss email phishing scams, emphasizing the importance of verifying suspicious emails through alternative communication methods rather than replying directly. Scott shared that he receives about one phishing email per month and explained how their company teaches customers to use a "trust but verify" system and to be kind to employees who question suspicious emails. John and Scott also discuss the importance of reliable MSP services, with John sharing a horror story about a client whose MSP was hacked, causing significant issues with a buy-sell deal.Scott  discusses cybersecurity challenges, emphasizing that many breaches, including those affecting governments and large companies, also occur in small businesses. We discussed the increasing threat of state-sponsored cyberattacks, noting that smaller companies are often targeted due to their lack of reporting requirements compared to larger organizations. He emphasized the role of AI in cybersecurity, explaining how AI-driven security platforms can detect and respond to threats in real-time.You can reach Scott at www.fidelisnw.com.John MartinkaJessica MartinkaContact us via either website or give us a call and be sure to check out our videos https://nokomisadvisory.com/https://www.martinkaconsulting.com/ https://www.gddpodcast.buzzsprout.comhttps://www.youtube.com/c/JohnAMartinka/videos 425-515-4903

Market segmentation driven by rising memory costs is actively restructuring the endpoint device landscape, leading to margin redistribution across the technology stack. Apple exemplified this bifurcation strategy by launching an entry-level MacBook Neo at $599 built on the A18 Pro iPhone chip, while simultaneously increasing prices on other MacBook Air and Pro models by $100 to $400 in response to global memory shortages. This deliberate move separates high-margin premium hardware from low-cost devices, effectively diminishing the traditional mid-tier device segment where most SMB and MSP standards have typically been positioned. Supporting data highlights the broader industry impact: 62% of small businesses report ongoing supply chain disruption, affecting pricing, timing, and availability, according to recent NFIB survey data. Component suppliers such as Broadcom are capturing upstream value, with a reported 29% year-over-year revenue increase driven by concentrated AI infrastructure demand. Omnia's forecast anticipates a significant smartphone shipment decline in 2026, primarily attributed to rising memory costs and uneven impact, disproportionately squeezing entry-level devices while preserving premium margins. A parallel challenge emerges within organizational governance and service delivery. The Logicalis Global CIO Report 2026 found over half of CIOs believe AI adoption is outpacing their management capabilities, with 90% of organizations lacking internal technical expertise yet 72% planning further AI investment. This gap between ambition and readiness, combined with traditional ticket-based operating models, means unmanaged risk increases as businesses prioritize speed over structured governance. Internal IT builds are increasingly abandoned, with 71% of IT and security leaders reporting failure to meet on-time and budget targets, signaling that velocity and accountability, not just ticket closure, are becoming core client expectations. Implications for MSPs and IT service providers are immediate and operational. Service models must account for hardware segmentation by incorporating differentiated support structures for entry-level versus premium devices. Increased complexity and support demands from constrained hardware will compress margins unless properly priced and standardized. MSPs are positioned closest to liability accumulation as clients face both hardware refresh and AI adoption without sufficient internal expertise. Advisory frameworks should address total cost of ownership, memory shortage context, and governance gaps, productizing assessments and redesigning service delivery for speed with explicit controls to manage risk. Three things to know today 00:00 Memory Costs Squeeze Entry-Level Hardware as Suppliers Capture Margin Upstream 02:24 Apple's $599 MacBook Neo Signals a Split Hardware Strategy, Not a Budget Play 04:22 IT Service Models Built on Approvals Are Losing to Speed-First Competitors 06:57 Why Do We Care?  Supported by:

Recovering from recent oral surgery, Rob shares two tech support stories. In the first, staff spend two days contacting a phone provider to replace a client's “broken” government-issued Android because the screen is too dark, only for the real issue to be the brightness slider turned all the way down. In the second, an MSP tech installs a dual-monitor setup on the computer listed in the accepted quote, then is told by someone onsite to move it to the other computer, without confirming with the requester or getting the person's name. The client later disputes the change, forcing an unbillable return visit, and a follow-up email leads the boss to insist future requests be in writing and handled exactly as documented.

The MSP market is undergoing a critical shift toward risk management as the central value proposition, with operational accountability now defined by the ability to produce defensible documentation and deliver rapid incident response. According to Dave Sobel, MSPs are no longer primarily offering stack management, but are increasingly brokering risk through cyber warranties, insurance underwriting, incident retainers, and AI governance frameworks. Those unable to support their claims with evidence and formal processes risk becoming mere facilitators for third-party terms and losing control over their margins. Recent developments reinforce this shift. A Splunk report finds that nearly all CISOs now view AI governance and risk management as their responsibility, citing threat actor sophistication as a primary driver. AI is assisting with event triage and data correlation, but verification—especially around AI-generated content—is unreliable, with detection tools struggling against advanced fakes. Insurance mechanisms are becoming productized with prioritized incident response, and legal intelligence is being embedded into MSP workflows. Vendors like N-able, Monjur, SentinelOne, and DocuSign are directly integrating financial, legal, and governance functions into their offerings, fundamentally altering client and vendor relationships. Adjacent stories illustrate volatility in traditional safeguards and the operational reality of adaptive threats. CISA leadership changes indicate instability in public response institutions. AI-powered malware exemplifies the challenge: ESET's PromptSpy uses Gemini to continuously adapt its persistence, outpacing static detection models. Insurance underwriters are increasingly demanding machine-verifiable evidence of controls, using detailed questionnaires to distinguish autonomous AI from marketing claims. The risk is no longer just technical; it is structural. For MSPs and IT leaders, operational posture is now shaped by an ecosystem of embedded warranties, legal terms, governance requirements, and adaptive threats. The ability to document, defend, and productize risk controls becomes a baseline for credibility and insurance eligibility. Failure to build evidence pipelines and clarify vendor-imposed liabilities exposes service providers to compounded risk. The practical implication is a necessity for MSPs to treat governance and detection as measurable, documented capabilities—not assumptions or routine paperwork. Three things to know today: 00:00 CISOs Own Governance, Detectors Lag Fakes, Response Gets Contracted — Accountability Follows 03:14 N-able, SentinelOne, DocuSign Move Risk Management Into the Stack — MSP Terms Follow 05:10 CISOs Want Agentic AI, But Insurers and Adaptive Malware Are Forcing the Timeline 07:32 Why Do We Care?  Supported by:  CometBackUpSmall Biz Thoughts Community

In this episode of Tate Talks, sponsored by JumpCloud, Chris Tate sits down with Daniel Welling, a seasoned MSP veteran, mentor, and motorsport enthusiast. Daniel shares his journey from running a "dark MSP"—operating in isolation without the support of the community—to becoming a central figure in the UK MSP ecosystem.The conversation dives deep into the value of community, the nuances of M&A, and how Daniel has successfully blended his passion for racing with business networking.The Power of Community: Daniel reflects on his first iteration as an MSP owner and how a lack of community awareness led to missed opportunities for growth and confidence.Motorsport as a Networking Tool: Learn how Daniel uses events at iconic tracks like Brands Hatch and Silverstone to create intimate, high-value networking experiences that break the mold of traditional conferences.Defending Your Client Base: Daniel discusses why the "mundane" basics—like consistent QBRs (Quarterly Business Reviews)—are the best defense against competitors, especially as clients look for guidance on navigating the AI hype.The "Numbers Game": Why every MSP owner should pick at least one core metric to measure progress and gain a sense of achievement in the daily grind.The Tech Tribe: Local meetups and a global community for MSPs.It's a Numbers Game Podcast: Daniel's podcast exploring the financial landscape of MSPs.Welling Media (YouTube): Check out Daniel's "Channel Cars" series and his insights on F1 sponsorships.CompTIA / GTI: The industry trade association mentioned regarding community events.Connect with todays guest on LinkedIn hereIt's a Numbers Game podcast https://mspfinanceteam.com/blog/IT & Motorsport YouTube channel https://www.youtube.com/@itandmotorsportKarting MSP Meetup https://www.eventbrite.co.uk/e/the-msp-finance-team-karting-meetup-2026-tickets-1982350254976?aff=oddtdtcreatorBTCC MSP Meetup https://www.eventbrite.co.uk/e/the-msp-finance-team-btcc-brands-hatch-2026-meetup-tickets-1773108407979?MSP Finance Team https://mspfinanceteam.com/Music - https://www.purple-planet.com

I was coaching an MSP seller recently, and she kept asking me the same question — when I hear a problem, why wouldn't I just address it right then? It's a fair instinct, but it's also exactly what's killing deals. In this episode, I use a trial lawyer analogy to explain why the best sellers treat discovery like cross-examination — pulling information, staying patient, and never mixing the case-building with the closing argument. If you're pitching solutions mid-discovery, you're leaving facts on the table and signaling that you're there to sell, not to understand. Discovery is where you build the case. Closing is where you present it.//Welcome to The Ray J. Green Show, your destination for tips on sales, strategy, and self-mastery from an operator, not a guru.About Ray:→ Former Managing Director of National Small & Midsize Business at the U.S. Chamber of Commerce, where he doubled revenue per sale in fundraising, led the first increase in SMB membership, co-built a national Mid-Market sales channel, and more.→ Former CEO operator for several investor groups where he led turnarounds of recently acquired small businesses.→ Current founder of MSP Sales Partners, where we currently help IT companies scale sales: www.MSPSalesPartners.com→ Current Sales & Sales Management Expert in Residence at the world's largest IT business mastermind.→ Current Managing Partner of Repeatable Revenue Ventures, where we scale B2B companies we have equity in: www.RayJGreen.com//Follow Ray on:YouTube | LinkedIn | Facebook | Twitter | Instagram

Cybersecurity maturity isn't earned in audits, it's earned in the operational moments where governance either shows up… or it doesn't. Today's conversation with Mike Stewart of Anchor Networks goes deep on MSP maturity. How leadership tone, culture, and repeatable decision systems turn policies into actual behavior.We cover why security awareness must be frequent (not annual), why “the why” behind policies matters, and why AI is now a governance challenge as much as a technical one—especially as acceptable use expectations evolve. The goal: use AI to reduce overload and automate routine work, while strengthening critical thinking and verification habits.

In this engaging episode of MSP Business School, host Brian Doyle sits down with Shane Naugher, a pioneering figure in the world of AI and automation for MSPs. The discussion takes a deep dive into the real-world application of AI, focusing on how it can be utilized to streamline operations and deliver tangible ROI for businesses. Whether you're curious about how AI fits into your MSP strategy or eager to learn about automation opportunities, this episode delivers practical insights into what Shane calls the "mature business model" of MSPs. As the conversation unfolds, Shane shares his dual expertise as the CEO of DaZZee IT Services and founder of Innovative Automations, offering a rare glimpse into the intersection of AI, automation, and managed services. The episode explores the challenges of integrating AI into everyday business operations, shedding light on how AI-enabled automations can transform traditional processes, particularly in professional services and industries reliant on legacy systems. Shane shares valuable experiences and success stories, highlighting key automation opportunities and the significance of partnering with trusted AI advisors to navigate the rapidly evolving tech landscape. Key Takeaways: Practical AI Application: Understanding the difference between shiny AI tools and meaningful automation that drives business outcomes. Industry-Specific Automation: How different sectors, particularly professional services, can benefit from AI to achieve significant ROI. The Role of APIs: Leveraging open APIs and traditional RPA platforms for connecting disparate business applications and optimizing workflows. Partnership Model: The importance of MSPs partnering with AI and automation specialists to provide comprehensive client solutions. Strategic AI Conversations: Encouraging MSPs to lead AI integration discussions with clients to maintain a competitive edge. Guest Name: Shane Naugher LinkedIn page: https://www.linkedin.com/in/shanenaugher/ Company: Innovative Automations / DaZZee IT Website: https://innovativeautomations.ai/ / https://dazzee.com/ Show Website: https://mspbusinessschool.com/ Host Brian Doyle: https://www.linkedin.com/in/briandoylevciotoolbox/ Sponsor vCIOToolbox: https://vciotoolbox.com  

Climb Channel Solutions, ("Climb" or the "Company"), an international specialty technology distributor and wholly owned subsidiary of Climb Global Solutions, Inc., has announced a distribution partnership with cybersecurity vendor, Sophos for the Irish market. Unique to this partnership, Climb will be the only authorised Irish distributor to offer the Sophos Threat Profile assessment service to customers. This service highlights exposed credentials, suspicious domains, dark web exposure, and internet-facing vulnerabilities, and enables businesses to prioritise remediation and reduce risk. Ireland's cybersecurity sector is buoyant and growing 13.4% and generating revenue of €2.7bn according to a 2025 report by Cyber Ireland and NI Cyber*. Climb will facilitate direct access to Sophos Central, one of the world's leading cybersecurityplatforms, an adaptive AI-native platform that intercepts attacks before they occur. Climb will distribute the entire Sophos suite of products including the managed detection and response (MDR) service that eliminates threats at speed, alongside defence across endpoint, firewall, email and cloud. These solutions will be backed by Climb's reputation for speed, emerging tech expertise, and strong partner investment, working with the Sophos reseller and managed service provider (MSP) landscape. Recent Climb research* highlights growing AI maturity across organisations, creating increased demand for AI-enabled cybersecurity services. For example, more than half (53%) of organisations have a clear AI strategy, and 55% are working with technology vendors on their AI journey. Against this backdrop, Climb expects Irish businesses to continue to adapt and embed AI security solutions across their cloud and network environments. Commenting on the distribution partner announcement, Brian Davis, VP of Sales UK&I, Climb states: "Ireland's cybersecurity landscape is evolving at pace with recent research showing growth of 13% per annum. Threats are becoming more sophisticated, and customer expectations are rising. Cybersecurity remains a key strategic growth area for Climb, and we are continuously looking to expand our portfolio in Ireland. Extending our successful relationship with Sophos into Ireland is a pivotal moment as we enhance our cybersecurity portfolio. "As Irish organisations advance their AI capabilities at an unprecedented rate, Irish businesses must secure hybrid environments while embracing AI and digital transformation. As a dedicated Sophos distributor in Ireland, we're bringing world-class cybersecurity, genuine partner support, and the kind of speed and access that helps you move fast and grow confidently." Jason Ellis, VP Channel Sales EMEA, Sophos comments: "Sophos is a global leader in cybersecurity, offering a comprehensive portfolio of AI-powered cybersecurity technologies. Coupled with its advisory services, these capabilities proactively reduce risk for organisations. Expanding our presence in the Irish market is a reflection of the great relationship we hold with Climb in North America. Climb's strong Irish channel ecosystem will allow us to expand our Irish market footprint, enhancing our ability to deliver AI-powered cybersecurity solutions to Irish businesses. "We recognise Climb as an innovative leader, particularly in areas such as AI, where they're providing unique channel solutions through their Skyward Project and AI Academy***. These programmes help partners understand where AI and security intersect, delivering differentiated, yet complementary services to our Sophos portfolio. "Climb's knowledge and understanding of the Irish market, along with their ongoing investment, help us better support our partners and customers, enabling them to improve cyber resilience and respond effectively to emerging threats." This partnership enhances Climb's AI cybersecurity offering in Ireland, building on its long-standing cybersecurity pedigree. Climb has a long track record as a distributo...

In this episode of Partnerships Unraveled, we sit down with Kevin Rasdale, a veteran Channel Sales Engineer (SE) with over a decade of experience supporting partner ecosystems at top vendors like Dell, Varonis, and more. Kevin pulls back the curtain on the often misunderstood role of the channel SE, outlining its strategic importance in deal qualification, partner empowerment, and technical sales success.Channel professionals will gain insight into when and why partners should engage SEs early in the sales cycle, how individualized support strategies vary between MSPs and big-box resellers, and what the rise of SOC/MDR offerings from vendors means for the future of the MSP model. Kevin brings real-world perspective and practical advice that SEs and channel leaders alike can implement immediately, whether it's strengthening partner onboarding or navigating the evolving security services landscape. Tune in for a candid, high-value conversation filled with actionable takeaways for elevating partner performance._________________________Learn more about Channext

Mark Sweeney, senior vice president of mid‑market growth and global commercial strategy at Citrix As of this week, MSPs and resellers working with Citrix may notice their partner relationship looks a little different. On March 1, Citrix officially expanded its long-standing partnership with Arrow Electronics, shifting more of the day-to-day management of its Service Provider partners in North America and Europe to the distributor. The move builds on an existing relationship between the two companies, but goes further — touching partner engagement, transactions, and how partners interact with the Citrix ecosystem overall. For MSPs and resellers, especially in Canada, changes like this tend to raise practical questions. What's actually changing in the partner experience? Why make this move now? What responsibilities remain with Citrix, and which ones move to Arrow? And what does this mean for quoting, renewals, incentives, and support escalation? In this episode of the podcast, we're joined by Mark Sweeney to help unpack the announcement. We talk through what Citrix had already handed over to Arrow, what's new as of March 1, and how the company sees this shift fitting into its broader channel strategy. The conversation also takes a Canada-specific lens, exploring what this transition means for Canadian MSPs and resellers, and what partners should be thinking about as the new model settles in. We wrap with a look ahead at what comes next — and how partners can position themselves to get the most value from the change. Read Full Transcript Hello and welcome to the ChannelBuzz.ca podcast, bringing news and information to the Canadian IT channel for the last 16 years. I’m Robert Dutt, editor of ChannelBuzz.ca, and as always, your host for the show. If you’re an MSP or a reseller working with Citrix, as of this week, your relationship with the vendor may look a little different. Earlier this year, Citrix announced it’s expanding its partnership with distributor Arrow Electronics, handing over more of the day-to-day management of its service provider partners in North America and Europe. That change officially took place March 1st. Citrix and Arrow have already been working together for some time, but this move goes further, affecting things like partner engagement, transactions, incentives, and how partners interact with the Citrix ecosystem overall. For MSPs and resellers here in Canada, it naturally raises questions. What’s actually changing? Why now? What stays with Citrix? What shifts to Arrow? And most importantly, what does it all mean to your day-to-day business? To help unpack all of that, I’m joined by Mark Sweeney from Citrix. Mark’s been deeply involved in the company’s channel strategy and is here to walk us through not just what is changing, but why Citrix believes it’s the right move and how partners can get the most out of the transition. So let’s dive right in. Robert Dutt: Mark, thanks for taking the time. I appreciate it. Mark Sweeney: No, thanks for having me, Robert. Robert Dutt: I guess let’s start with a little bit of context first. You guys have been working with Arrow Electronics for a long time as a distribution partner and more recently, over the past little while, have handed over a little bit more responsibility and management to Arrow. I guess to level set it, can you walk me through before this March 1 announcement, what part of the relationships had already been managed by Arrow and what parts did Citrix still manage or handle directly? Mark Sweeney: Sure. Thanks for that. You’re right. Over the past numerous years, we’ve had a long and outstanding relationship with our friends at Arrow and it historically was a distribution-related arrangement that we had with them. Over the past two years, I would say that that relationship has started to change and evolve into where we see it today. Specifically, I would say it was probably about 18 months ago where we started to extend more of our business over to Arrow. That specific piece was around our CSP business. That was below a certain threshold. The threshold being about 2,000 users. Any of our CSP, MSP partners that were providing services to end users, we actually shifted those over to Arrow about 18 months ago to start supporting that business. The initial approach that we saw was very healthy and very good. One of the things that we wanted to do was actually extend that a little bit further. We looked at some of our mid-market customers and any of our mid-market customers that we didn’t manage with our enterprise team. We started to have Arrow actually manage them from a go-to-market perspective as well. The first idea there was to start to remove friction between the CSP business that was managing the same type of customers that were existing in our mid-market space. That happened probably about 12 months ago. During that period of time, our enterprise team continued to manage enterprise customers and larger MSPs that were above that 2,000 user threshold. If you thought about it and you just drew a line into our business, anyone that was below that 2,000 threshold was probably being managed by Arrow and anyone above was being managed by our enterprise team. Robert Dutt: We look forward to March 1 as that goes live, as that has gone live. What actually changes for a Citrix service provider or MSP partner of yours with this further transition to Arrow? Mark Sweeney: If there were MSP partners that were being managed by named account executives as part of Citrix, those MSP customers are also being moved over to Arrow as of March 1. Now, we’ve already communicated that to them. If not all of the MSPs should have received communication from us and from Arrow on this. I’ve also posted myself on LinkedIn about this. Anyone who was an MSP before, they are now also going to be managed by Arrow. Robert Dutt: Why make the move now? Was this something that partners were asking for? Is it sort of about where you’re at and where you want to take the channel? Mark Sweeney: I like to say, “Why not now?” The reason why I say that is because we saw some very good success with Arrow in our mid-market space and then also in our MSP business. What we also saw was a little bit of friction, as I mentioned earlier, in the smaller CSPs but then also in the mid-market space because we’re selling into the same market. What we wanted to do was we wanted to remove that friction entirely so that all MSPs now could be worked and can be functioning as a single entity that’s being managed by Arrow. What that allows us to do is really begin to focus on our innovation of our technology but then also allow us to give further support to our product development teams or product engineering teams, all of our support teams. I think for us, it wasn’t necessarily that it had to be done on March 1st, but I think it was just more of a natural time for us to do it as it was occurring 12 months after the mid-market space, 18 months after the initial CSP space. That’s why I think now is probably the best time. Robert Dutt: Continue to pull on that thread that you just introduced there. As this transition is complete, in terms of the partner business, where does Citrix stay very hands-on and where does Arrow kind of fully take the wheel? Mark Sweeney: I would say that Arrow is fully taking the wheel on all the business that is mid-market business. Anything where our enterprise account executives aren’t managing the team, they’re going to be there. Any of our service providers, any of our managed service providers, Arrow is taking the full reins too. But we still have a channel team and our channel team is still going to be managed by Kerry Saunders in the US from an enterprise perspective. For the enterprise CSA channel partners out there, they’re still going to be managed. We’re still going to be building this team. We’re still going to be managing that team. I’m working very closely with Kerry and her team. My counterparts on Arrow are actually working very closely with Kerry and her team as well. I’ll also say that I’m fully supporting the Arrow business right now and I have a team that’s supporting the Arrow business as well. We have Citrix representation that is going to be supporting all of our partners across the business. Robert Dutt: Most of our listeners are Canadian MSPs and resellers, folks who’ve been working with you or with Arrow historically. But as this transition happens, what can they expect to feel different in Canada compared to the rest of North America, if anything? Mark Sweeney: This business, what we’re doing is not just happening in North America as well. This is also happening in Europe. I’m based out of London, England, as I’m sure you hear the accent, originally American. I’ve actually spent a couple of years in Canada and in the Mississauga-Etobicoke area when we had our office there. I have had the opportunity to meet a number of your partners and your customers in the region. I don’t think anything is going to change based on geography. Anything that we’re going to see in the US is likely what we’re going to see in Canada. Similar things that we’re going to see in Europe. I would say immediate changes, there really aren’t going to be any. I think a lot of the business that we’ve already worked on with the channel partners in Canada as well as the other regions is going to be an extension. Any of the contracts that you have in place with us, those are being assigned out to the Arrow team. You’re not going to see anything change there. I did have the opportunity to spend a few days with Arrow and their leadership last week in Spain talking about strategies. One thing that it’s not a change, but I would think of it more as an opportunity. There are a lot of technologies that Arrow is exploring outside of Citrix. If I were to give one recommendation to the Canadian team, it is to work with your Arrow counterparts to see what other technologies that they have inside of their portfolio that could potentially play into what you’re doing as an MSP or in the mid-market. Given what they’re doing, there are some areas of synergy in terms of being able to potentially expand the portfolio that some of the managed service providers are actually providing to their customers. Robert Dutt: Along those same lines, what can partners do to make sure this is as smooth a transition as possible for them, to make things as simple as possible? What are you doing to make sure this is as simple a process as possible? This hopefully simplifies things for partners. I don’t think any channel chief ever sets out to make things more complex. Mark Sweeney: Two answers to that. I think the first is what I’m doing. In North America, I’m establishing a team that’s going to be dedicated to supporting the MSP business and our MSP partners, and then also a team that’s going to be supporting our mid-market team too. The reason why I’ve kept them separate is specifically what you just said, to provide this as seamless as possible so that we have subject matter experts on the MSP business and then subject matter experts on the mid-market business. I think that’s probably the first thing. Keep in mind that these are overlays from a Citrix standpoint, so there are going to be direct counterparts for Arrow that will be able to work with your partners in Canada. I think the first thing that I would recommend to any of the MSPs in Canada is to identify who your account executive is going to be from an Arrow standpoint and reach out to that person as quickly as you can. Don’t wait for a renewal to happen. Don’t wait for an expansion need to happen. Really understand what your business looks like today. Understand if you have customers, if you are looking to expand what that looks like, reach out to your account team. In the FAQ that should be shared, you should be able to find it. In North America, there’s a gentleman by the name of John Heller who is available for you to reach. He’s based in the US. Then you’ve also got myself, Mark Sweeney, that you could reach out to if you’re having any challenges identifying who your account executive is. I would say, again, two things just to summarize. I’m building a team to help support. Then from your perspective, just go ahead and reach out to your account executive as quickly as you can. Robert Dutt: Any time a vendor shifts responsibilities like this, I think there’s a natural tendency for partners to worry about support and escalation, those sorts of things, about being a step further away from the vendor in abstraction and potentially worst case scenario becoming that proverbial pop fly that drops harmlessly between two fielders who both presume the other guy’s got the ball. What are you guys doing to make sure that that doesn’t happen? What safeguards are in place? You discussed a little bit having that overlap already, but what else are you doing to make sure partners’ fears around that may be assuaged if they’re out there? Mark Sweeney: Sure. To play on your reference a little bit, because I don’t get to talk about baseball too often and it’s always cricket related, I will say that it’s important for us to call the ball. If I’m in center field and the ball’s coming my way and I’ve got my left fielder over there, I want to make sure I know who has what. I think the first thing we’re doing is creating rules of engagement between our two partners so we understand who’s doing what. From a support perspective, that support is still being handled by Citrix. Anything that’s tier one related or tier two related, you’re still calling or you’re still working into the Citrix support teams. You still have contact information from Citrix support people that you can work with, but from a go-to-market perspective, that’s where you’re going to be working with the Arrow team. I think we’ve drawn very clear lines in terms of who’s doing what. We have our support team that’s being managed, the support still being managed by Citrix. All the go-to-market functions are going to be managed by Arrow. So I think that’s the first thing to keep in mind. The second thing is to think holistically, why are we even doing this? We’re doing this because we want to dedicate more resource to our innovation. We want to dedicate more resource to our supportability of our products. We want to dedicate more of our resource just to the overall adoption and consumption of everything that we’re trying to do from a technology perspective. I understand that and I’ve heard that before and I’ve had conversations with partners and customers on this, but I think when you actually dive into it to say, “Why are we doing it?” I think the answer to that “why” is what should actually make you feel better. The reason why is because we’re trying to invest more in innovation and support engineering and product development and product management. We’re actually seeing quick execution and quick successes from a lot of that as we continue to expand on our technology and our platform and our portfolio. Then again, on the support perspective, we’re still managing that and then the go-to-market functions are going to be managed by Arrow. Robert Dutt: Zooming out a bit from that, how does this Arrow partnership and this new structure fit into the overall picture of where you guys want to take your channel community over the next year or two? Mark Sweeney: I think our channel community is incredibly important to us as a whole. When we look at who our channel partners are, the ones that have been working with us for the past dozen years, they know who we are as an organization. They know what we’ve been doing from a technology perspective. If you look at where we are building our channel program right now, more on Kerry Saunders’ team, a lot of it right now is identifying the partners that are providing value-added services into our product community and into our customer community. I think where I start to think about what’s going to happen in the future is a lot of this is like, what more can we be providing to our customers and how can we do that with our channel? This allows us to help enable our channel even further, start to enable our channel around some of the concepts that we’re thinking specifically around persona-based selling, persona-based consumption. One of the things that we’re working with our consulting teams and our technical teams right now is around the concepts that we really want our customers to think about us as a company that secures the work. The way we do that is by looking at various personas across our customer base. We want our channel partners to really understand that concept and work with customers to identify them as a persona that is focused on the modern worker, somebody who’s using SaaS-based applications on a regular basis, personas that are task-based workers, think about call centers, things like that, knowledge-based workers, maybe somebody that needs more access to more specialized applications. Then you may have power users. I think working with our channel to build that out, build that strategy out so that we could go more wall-to-wall with customers is where I see our business going towards in the next few years. Robert Dutt: Before we wrap up, I’m sure you’ve been talking to a lot of partners about this change as you formulated it and since it was announced and out there, and channel partners are not a notoriously shy bunch in terms of sharing opinions. I’m curious if you had one misconception that you’ve heard from partners or otherwise in the market about this announcement that you’d like to clear up. Mark Sweeney: I haven’t heard a misconception yet. I think that’s a good thing. I did have some conversations with a few of the partners already. For the most part, and I’ll say for the whole part, it’s actually been very positive. I think the piece about removing the friction is one of the critical pieces. I think our channel partners and our managed service providers are very excited about the fact that we’ve removed that friction and we’re allowing that ability to really sell into all of the spaces out there. I’ll double back on one of the points that you raised and it’s that point of what’s going to happen. Is there going to be any miss or any like missing the fly ball? I think that’s not a misconception I’ve heard yet. That’s a misconception I heard last year. That’s probably still out there a little bit. I mean, you’ve asked the question and I think where I want your partners in Canada to think about is we have done this for a specific reason and that specific reason is because we saw significant growth in the relationship in the business over the past 18 months. We saw that also give us the ability to really focus on our innovation and our technology and our support and product management capabilities. The reason why we’re extending it is because we’ve seen success early on and we want to continue that success and we want to build on that momentum. I would say that’s probably, even though I haven’t heard something yet, that would be the reason why I think it could be out there. Robert Dutt: Mark, I appreciate your taking the time. Good luck on this transition and look forward to seeing how the relationship evolves. Mark Sweeney: That’s great. Thanks very much for your time, Robert. Thank you to the folks listening to me in Canada. There you have it, a look at the expanding Citrix-Arrow relationship, courtesy of Citrix’s Mark Sweeney. I’d like to thank Mark for joining us for the show and thank you for listening today. The podcast will be back in your feed tomorrow as we tackle shadow AI from an identity point of view and Thursday as we take a look at the launch of Lexful, an AI-first documentation tool that boasts, if you can believe it, a robotic channel chief. You’ll want to catch both of those, so please subscribe to the show or follow it in your podcast app of choice and if it allows you to do so, please consider leaving a rating or review of the show. Until tomorrow, I’m Robert for ChannelBuzz.ca and I’ll see you in the channel.

Doug Green, Publisher of Technology Reseller News, interviewed Ethan Ouyang, Head of the U.S. Department of Atoms at DeepWisdom, to discuss a new class of AI innovation: autonomous AI teams capable of building, launching, and operating real businesses from a single prompt. Ouyang described Atoms as a next-generation AI business solution designed to move beyond copilots and task-based agents. Rather than assisting humans with discrete workflows, Atoms functions as a coordinated, multi-agent system that can plan, execute, iterate, and grow revenue-generating products. The platform leverages open-source models and modular architecture to deliver enterprise-grade performance while maintaining cost efficiency and flexibility. A central theme of the conversation was the shift from “AI tools” to “AI organizations.” Ouyang explained that Atoms is structured to simulate functional teams—product, engineering, marketing, and operations—working collaboratively to bring an idea to market. This approach enables faster experimentation, shorter development cycles, and measurable business outcomes. For telecom, MSP, and channel audiences, the implication is significant: AI is no longer just about automation within existing businesses—it may also become a mechanism for creating entirely new lines of revenue. Ouyang also addressed the economics of AI deployment. As infrastructure costs and model usage scale, enterprises are increasingly seeking performance-per-dollar advantages. Atoms is positioned to deliver competitive output quality while reducing operational expense through optimized model orchestration and autonomous workflow design. The result, he suggested, is a more sustainable path toward AI-driven growth. Looking ahead, Ouyang framed Atoms as part of a broader transformation in how organizations think about productivity and entrepreneurship. As AI systems gain the ability to operate with greater autonomy, the competitive advantage will shift toward those who can effectively deploy and govern these digital teams. For technology providers and partners, that represents both a strategic opportunity and a call to rethink traditional business models. More information about Atoms and DeepWisdom's autonomous AI initiatives is available at https://atoms.dev/.

Today's topic is close to my heart and, honestly, one that doesn't get enough airtime in the IT industry: health and wellness. Joining me for this conversation is my Paul Vedder, CEO of VXIT, a return guest you might remember from a Episode 77. We're talking about what it takes to prioritize our physical and mental health—while juggling the endless demands of business ownership, parenthood, and life in the tech world. Paul unpacks his personal journey: from the challenges of work-life balance and struggles with unhealthy habits, to discovering the power of change through things like the 75 Hard challenge, ditching alcohol, and building sustainable routines that actually stick. We dig into the importance of accountability, how discipline can unlock true freedom, and why sometimes the smallest steps—like a daily walk—can have the biggest impact. If you've ever felt like you can't find the time, energy, or motivation to look after yourself, this episode is going to speak to you. We get honest about the trade-offs, the wins, and why choosing to invest in your well-being pays off in every other aspect of your life and business. So, whether you're listening on your lunch break, out for a walk, or just looking for that spark to get started—stick around. There's a lot of practical wisdom, some laughs, and maybe that nudge you've been needing to make a positive shift.   This episode is brought to you by Opsleader Pro. A place for MSP owners and managers to get the systems and tools they need to build a stable and growing MSP. Part group coaching, part peer group, everything you need to run a successful MSP.

Czy centra usług wspólnych to faktycznie „korpo-ślepa uliczka”, czy może jedna z najciekawszych ścieżek kariery w Polsce i na świecie?W tym odcinku rozmawiamy z Anną Meduną, doświadczoną liderką branży SSC/GBS, która bez filtrów opowiada o swojej drodze zawodowej i realiach zarządzania centrami usług.Z tego odcinka dowiesz się:czym zajmuje się firma Miele i jak działa od środkajaka jest realna różnica między Shared Service Center a Global Services Centerdlaczego networking i próbowanie nowych rzeczy są kluczowe w karierzejak wygląda dzień pracy szefa centrum usługjak pracuje się w Indiach i jak wyglądają tam rozmowy rocznejakie kompetencje dają dziś największe bezpieczeństwo na rynku pracyjaka przyszłość czeka branżę SSC/GBS w PolsceAnna Meduna - VP w Miele, Prezes Zarządu Miele Global Services.Od niemal dwóch dekad działa w sektorze Business Services - w przestrzeni, gdzie skuteczność spotyka się z ciągłą zmianą. Specjalizuje się w transformacjach, optymalizacji i budowaniu zespołów. Łączy strategiczne podejście z operacyjnym zmysłem - procesy, liczby i usprawnienia są jej codziennością. Jest wyznawczynią KAIZEN, LEAN, Six Sigma i Poka-Yoke, ale przede wszystkim wierzy w siłę zespołu i ludzi wokół niej.LinkedIn Anny: https://www.linkedin.com/in/anna-meduna-pmp%C2%AE-3b450a4/?originalSubdomain=plLinkedIn ABSL: https://www.linkedin.com/company/association-of-business-service-leaders-in-poland-absl-/?originalSubdomain=plABSL https://absl.pl/en

Today is Monday, March 2, 2026. Welcome to In Case You Missed It, our weekly five-minute rundown of important channel news stories that might have flown under the radar last week. In this edition: Component shortages start hitting the channel: Rising memory and storage costs are prompting vendors to revisit pricing and deal protections, highlighted by a letter from Cisco to partners and reinforced by warnings from other vendors, distributors, and suppliers as availability tightens across servers, storage, and PCs. Pure Storage rebrands as Everpure: Pure Storage has rebranded to Everpure, signaling a shift toward AI-ready data management and rolling out partner program changes aimed at supporting subscription services and platform-led growth. WatchGuard targets MSPs with enterprise-grade security: WatchGuard says new platform enhancements allow MSPs to deliver enterprise-level security outcomes — including zero trust, MDR, and unified management — without enterprise-level complexity. AWS threat research highlights AI-driven attacks: New findings from Amazon Web Services show attackers using AI-assisted techniques to accelerate exploitation of perimeter devices, including firewalls, underscoring how rapidly the threat landscape is evolving. Read Full Transcript Hello and welcome to In Case You Missed It from ChannelBuzz.ca, your Monday morning recap where we catch you up on some of the channel news and trend headlines you may have missed in the last week. I’m Robert Dutt, editor of ChannelBuzz.ca. Today is Monday, March 2, 2026. Let’s get your week started right. This week, the IT channel is being forced to confront an uncomfortable reality. Global components shortages and memory price spikes are fundamentally reshaping how hardware deals are negotiated and fulfilled, and vendors are already updating partner policies as they try to cope. At the center of the storm is a note from Cisco Systems to partners, which was obtained by CRN, in which Cisco says it’ll adjust partner contract terms in response to rapidly rising memory costs and supply volatility. The company now reserves the right to cancel compute orders up to 45 days prior to shipment and to adjust pricing between order and shipment date if component costs, tariffs, or other external factors shift dramatically. That’s a significant departure from the traditional price protection norms. And this isn’t isolated. Executives from major distributors told CRN that memory and storage shortages, particularly DRAM and SSDs, are pushing prices up and tightening supplies across servers, storage, and PC portfolios. Memory prices are reported to have doubled year over year in early 2026, and are expected to continue rising, leading many distributors to shorten their own validities and revisit backlog pricing with vendors. Vendors themselves are directly advising partners of pricing shifts too. Lenovo has warned partners that select PC and server products will see price hikes in March unless orders are placed and shipped promptly, reflecting those costs. And hardware availability is also tightening in real terms. For example, Western Digital says its entire 2026 hard drive production capacity is already spoken for, with most allocations locked up in long-term agreements with hyperscale cloud and AI customers, a trend that could push prices higher and leave less inventory for channel projects. As memory, storage, and other components become harder to source and pricier to procure, partners may face shortened quote windows, less pricing certainty, and project timing risk, compelling MSPs and VARs to rethink their own quoting strategies, accelerate their sales cycles, and build supply chain agility into their roadmaps. Good luck out there. Also worth noting, Everpure, the company formerly known as Pure Storage, has completed a major strategic evolution, rebranding itself to signal a transition from traditional storage vendor to a broader AI-ready data management platform and announcing changes that partners should really pay attention to. The name change, which takes effect on the New York Stock Exchange March 5, reflects the company’s push into enterprise data orchestration and intelligence beyond simply shipping storage hardware and arrays. Central to this transformation is Everpure’s planned acquisition of data intelligence firm 1touch, a move designed to bring automated data discovery, classification, and semantic enrichment capabilities into its portfolio. This expands the enterprise data cloud vision, equipping enterprises to make data inherently AI-ready and more valuable across hybrid environments. Alongside that rebrand, Everpure has updated its partner engagement model with a new tiering structure that gives MSPs, resellers, and distributors clearer pathways to profitability and growth, reflecting the broader mission of the company going forward. Recent results show that the demand for data management and subscription services are driving double-digit growth, the company says, underscoring why partners should lean into Everpure’s evolving platform play. For channel pros, the message is that Everpure sees partners as critical to selling data-centric solutions in the AI era and is aligning its incentives and program structure accordingly. Up next, WatchGuard is positioning its latest platform updates as a way for MSPs to deliver what it calls enterprise-grade security to small and mid-sized customers, without the complexity typically associated with large enterprise tools. The company says the enhancements are focused on unifying endpoint, network, identity, and MDR capabilities into a single manageable platform designed for service providers. Key to the message is simplification. WatchGuard is emphasizing centralized management, automated threat response, and bundled security services that allow MSPs to deploy advanced protection like zero-trust network access, AI-driven threat detection, and 24/7 monitoring at scale and under predictable pricing models. For MSPs, the pitch is that this closes a long-standing gap, giving smaller customers access to security capabilities that more rival enterprise deployments, while still fitting MSP operational and margin requirements. WatchGuard argues that as threats become more sophisticated, the ability to offer enterprise-grade outcomes without enterprise-grade overhead is becoming a baseline expectation rather than a premium add-on. And speaking of more sophisticated threats to bring this week’s roundup home, new threat research from Amazon Web Services adding to the evidence that AI is actively changing how attacks are carried out, not just how they’re defended against. AWS researchers report seeing threat actors use AI-assisted techniques to more quickly identify and exploit vulnerabilities in perimeter devices, including Fortinet FortiGate firewalls, reducing the time between disclosure and real-world exploitation. The finding reinforces a growing concern for solution providers. Attackers are using AI to scale reconnaissance, speed up exploit development, and adapt attacks faster than traditional defenses expect. For MSPs and VARs, the implication is clear. Staying ahead now requires faster patching cycles, continuous monitoring, and security platforms that assume AI-accelerated threats are the norm and not an edge case. Those are some of the things we were paying attention to last week. This week on the podcast, expect to hear how Citrix is thinking of partners as it hands off more of its channel management to Arrow Electronics, a look at the role of identity in taming shadow AI, and how startup Lexful is aiming to redefine how MSPs think about documentation. I’m Robert Dutt for ChannelBuzz.ca. Have a great week!

In this episode of The IT Experts Podcast, we take you inside our Client Intensive Event and lift the lid on what really happens when ambitious MSP owners come together to build better businesses.     This was our January 2026 Client Intensive Event, and it was the biggest room we have ever had. Over 60 MSP owners and team members gathered for two full days of structured thinking, planning, challenge, and collaboration. It was not a sit back and listen type of event. It was designed to stretch thinking, raise standards, and help every single business owner leave with clarity and a refreshed 16-week plan.     The Client Intensive Event is a core pillar of the MSP Scale System. Three times a year, our clients step away from their day-to-day operations and immerse themselves in focused work on the business. The structure is deliberate. We expand thinking through expert led sessions, then channel that insight into practical planning, peer discussion, and clear next steps. Every attendee leaves with an updated 16-week roadmap built around their own business priorities.     The theme this time was business maturity. We explored three key areas that underpin sustainable growth. Structural maturity, team and people maturity, and operational maturity. These are not theoretical concepts. They are the foundations that determine whether your MSP can grow with confidence or remains fragile beneath the surface.     On the structural side, we focused on governance and risk. Many MSP owners are strong technically and commercially, yet have never formally considered how governance protects value. We explored how to build a practical risk register, how to identify exposure across legal, supplier, regulatory and client concentration risks, and how to put simple mitigation in place. For several business owners, this created real light bulb moments. Scaling with confidence requires knowing your ducks are in a row. When you understand your risks, you make stronger decisions and protect long term value.     On the people side, we explored what makes a cohesive team. It is not only about systems and processes. It is also about how people feel inside the business. Trust, accountability, the ability to have difficult conversations, and clarity of expectation all drive performance. When those elements are weak, leaders experience frustration, repeated questions, slow decision making, and high staff turnover. The Client Intensive Event created space for honest reflection. Several owners recognised that team dysfunction often starts with leadership behaviour. That awareness is powerful. When leaders change how they show up, teams respond.     Operational maturity formed the third pillar. We examined how margin is often lost in operations rather than in finance. By connecting systems properly and using accurate data from sales, service, projects and finance, MSP owners gain visibility over efficiency and profitability. We drilled into practical examples around help desk structure and the dispatcher role, helping owners see where small operational refinements can unlock meaningful financial impact. For one new client, this approach has already uncovered significant hidden profit within their first 60 days.     Beyond the structured content, what continues to define every Client Intensive Event is the community. Observational learning is a powerful force. When MSP owners hear peers tackling similar challenges, sharing openly and supporting one another, confidence rises quickly. Trust builds. Relationships deepen. Competitors become collaborators in the pursuit of higher standards. The energy in the room this time reflected a step change in maturity across the community.     One of the most rewarding moments came when we stood at the front for a group photograph and realised how far the community has grown. What started with a simple vision to help more MSP owners scale with confidence has become a room full of experienced leaders committed to doing business better. That growth is not measured only in revenue. It is measured in confidence, clarity and ambition.     The Client Intensive Event always concludes with a rebuild of each owner's 16-week plan. Ideas are distilled. Priorities are clarified. Actions are documented. This discipline ensures that inspiration turns into implementation. It prevents overwhelm and replaces it with focused progress.     If you are serious about building a business that works for you rather than you for it, stepping into a structured environment like a Client Intensive Event can transform the way you think about growth. Business maturity is not accidental. It is developed deliberately, one focused cycle at a time.     At The MSP Growth Hub, our mission remains simple. Help MSP owners accelerate success and scale with confidence. The Client Intensive Event is one of the most powerful ways we do that.    Make sure to check out our Ultimate MSP Growth Guide, a free guide that walks you through a proven process to take your MSP from stuck to scalable, without working even more hours. It's 44 pages rammed with advice, insights and inspiration to help you decide what support is available to you now if you want to grow and scale your business. Click HERE to get your copy.    Connect on LinkedIn HERE with Ian and also with Stuart by clicking this LINK    And when you're ready to take the next step in growing your MSP, come and take the Scale with Confidence MSP Mastery Quiz. In just three minutes, you'll get a 360-degree scan of your MSP and identify the one or two tactics that could help you find more time, engage & align your people and generate more leads.  OR   To join our amazing Facebook Group of over 400 MSPs where we are helping you Scale Up with Confidence, then click HERE  Until next time, look after yourself and I'll catch up with you soon!   

Anthropic's refusal to remove safeguards against mass domestic surveillance and fully autonomous weapons in its interactions with the Department of Defense establishes an explicit boundary on the use of AI in federal contracts. The company cited specific civic and legal risks, emphasizing that current AI systems are not reliable enough for autonomous weapon deployment and warning that government pressure on vendors to bypass statutory constraints poses broader accountability issues. This underscores a shift in liability for MSPs and IT providers—any weakening of safeguards under contract does not eliminate risk but instead transfers possible exposure down the technology supply chain. This position is reinforced by the lack of unconditional trust in military oversight, as highlighted by the Pentagon CTO's remarks, and by clear legal challenges, including violations of the Fourth Amendment and Department of Defense Directive 3000.09. Dave Sobel asserts that professional liability and cyber policies do not typically cover actions undertaken solely at government request where legal limits are breached. This increases the necessity for MSPs and IT leaders to verify that contract language explicitly defines acceptable AI use and to ensure written documentation before government or enterprise client demands arise. Additional analysis includes operational deployments of AI in service and workplace environments. Burger King's AI chatbot, Patty, and ServiceNow's autonomous request resolution underscore the friction between efficiency claims and trust gaps, as evidenced by a YouGov survey that found 68% of consumers lack confidence in AI customer service. Dave Sobel notes that MSP benchmarks tied to vendor ticket closure rates may not reflect real client satisfaction or risk, especially when legal requirements for monitoring and consent are not met. The episode further covers market reactions to speculative reports on AI-driven job displacement, studies demonstrating AI's failure to maintain human-like restraint in conflict scenarios, and IBM's valuation drop due to AI modernization tools. For MSPs and IT decision-makers, the practical takeaway is the need for documented governance, explicit contractual safeguards, and ongoing risk assessments when deploying or recommending AI solutions—particularly in environments where trust, human oversight, and insurability are not yet aligned with technical capability. Three things to know today: 00:00 Anthropic Refuses Pentagon Demands on Surveillance and Autonomous Weapons, Risks Contract 03:40 AI Hits the Human Layer — and Governance, Consent, and Trust Infrastructure Aren't Ready 07:37 AI Moves Markets, Escalates Wars, and Splits Partner Ecosystems — In One Week   This is the Business of Tech.    Supported by:  IT Service Provider University

Howie's got ahold of the bodycam footage in the latest mess MSP has gotten themselves into, and it's worse than we though. Howie plays you some of the cuts we pulled from the bodycam footage.  Visit the Howie Carr Radio Network website to access columns, podcasts, and other exclusive content.

The primary discussion in the episode centers on the increasing risk to data privacy posed by the adoption of artificial intelligence (AI) applications within SMB environments. Panelists highlighted the challenge of educating clients on how AI systems may access, process, and transmit sensitive information, sometimes integrating client data into broader training datasets owned by third parties. Specific emphasis was placed on the operational reality that data, once shared with AI models, may no longer be under the original owner's control. This development directly affects both regulatory compliance and client trust, especially for service providers tasked with protecting client environments. Supporting details referenced both technical and procedural countermeasures available to MSPs. Tools such as browser-based security assessments (e.g., Atacama), network analysis at the firewall, and Microsoft 365's built-in security features (Defender and Cloud App Security) were identified as practical resources for monitoring data flow and enforcing restrictions on AI integration. The approach recommended focuses on assessment-driven education—using tangible network data to demonstrate risks and capabilities, supporting MSPs in facilitating more accountable, informed decision-making among clients. Adjacent topics included a workforce transition in the MSP sector, driven by compliance and security requirements. The discussion referenced an industry demographic shift, with a substantive proportion of MSP owners above the age of 55, and many considering mergers or exits rather than evolving to meet new consulting, compliance, and productivity challenges introduced by AI. Additional coverage addressed the impact of AI and data center expansion on community resources (e.g., demands on electrical grids and water supply), as well as divergent organizational responses to emerging consumer technologies such as smart glasses.   Evolve or Exit -  Many MSP's are facing this reality https://mspglobal.com/blog/exit-or-evolve-msp-reinvention-cycle/ Browser based security assessment tool http://www.atakama.com   States moving to require AI to pay for its own electricity. https://www.perplexity.ai/page/states-move-to-shield-ratepaye-0_4v24YTRWGbech52eWGZw   Airforce ban meta glasses while army adopts them.  https://www.perplexity.ai/page/air-force-bans-meta-ai-glasses-KTBzW6_tQom3lJ6XuWNcZg Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Cybercrime's escalation has reached a projected $12.2 trillion annual impact by 2031, with a notable surge in remote monitoring and management (RMM) tool abuse—up 277% year-over-year, according to Huntress and supporting vendor reports. Attackers utilize legitimate IT tools to facilitate stealthier ransomware and phishing campaigns, amplifying structural vulnerabilities within MSP technology stacks. Key metrics from Acronis, WatchGuard, and Vectra AI indicate a shift to smaller, more evasive malware campaigns, longer times to ransomware deployment (averaging 20 hours), and widespread unaddressed security alerts, raising questions about the adequacy of current defenses and incident response practices. Vendor-supplied threat intelligence further shows that MSPs' reliance on signature-based platforms and insufficient visibility leaves them exposed to evolving attack techniques. Data reviewed suggests phishing footholds can quickly compromise cross-client environments, and legal ramifications heavily fall on the service provider when RMM or monitoring tools act as entry points. Notably, only about 58-60% of organizations report full visibility across their systems, with a majority of alerts remaining unaddressed, underscoring gaps in operational maturity and preparedness. Adjacent coverage highlighted Microsoft Copilot's repeated security control failures within regulated environments, specifically its inability to enforce sensitivity labels and boundaries across emails—most recently affecting the UK's National Health Service. The lack of vendor-announced architectural changes calls into question the viability of deploying AI tools in compliance-driven contexts. Separately, political and public backlash against surveillance technologies (such as Flock cameras) demonstrates that unchecked data collection is no longer a manageable passive risk, as data becomes increasingly actionable and retains liability beyond technical considerations. The practical takeaway for MSPs and IT leaders is a need to prioritize audit, documentation, and enforcement of controls within their technology stacks, especially where vendor tools or AI-driven automation intersect with compliance and client trust. Preserving operational optionality and scrutinizing vendor terms—particularly data sharing and architectural enforcement—are essential to reduce exposure. Waiting for vendor patches, disregarding documented control failures, or underestimating public scrutiny elevate liability across legal, reputational, and client relationship domains. Four things to know today: 00:00 Vendor Threat Reports Converge on One Risk MSPs Can't Outsource: The RMM as Breach Vector 05:11 Copilot Failed Compliance Controls Twice in Eight Months — A Patch Won't Fix That 07:03 Flock Backlash Exposes the Liability Hidden in Every Vendor Data-Sharing Contract 09:42 GTDC Summit: Distributors Pitch AI On-Ramp as Hyperscalers Compress Their Margin Sponsored by:  

Join Brian Doyle on this episode of MSP Business School as he sits down with Doug Kreitzberg from SeedPod Cyber to discuss the intricate world of cybersecurity insurance. Kreitzberg, with a rich background in the insurance industry, explores the dynamic relationship between MSPs and cyber insurance providers. He highlights the importance of having well-designed insurance programs that align with the specific technology and risk environments of SMBs (Small and Medium-sized Businesses). Doug's insights shed light on how MSPs can leverage cyber insurance to build trust and offer more value to their clients. In this episode, Doug Kreitzberg delves into the complexities of cyber insurance underwriting, emphasizing the role of MSPs in ensuring their clients are adequately protected. He reveals eye-opening statistics regarding insurance claims and the common pitfalls businesses face when they fail to understand the nuances of their coverage. By partnering with firms like SeedPod Cyber, MSPs can better navigate these challenges, offering their clients tailored insurance solutions that account for evolving risks, including the impacts of AI on cybersecurity protocols. Kreitzberg shares the latest trends in the industry, where insurers are starting to offer managed security services, potentially disrupting traditional MSP roles. Key Takeaways: Understanding Claims: 44% of cyber incidents result in denied claims due to unmet tech stack requirements, emphasizing the need for comprehensive and precise policy coverage. MSP Partnerships: Collaborations between MSPs and cyber insurance providers can enhance risk management and simplify the insurance process, benefiting both parties. Insurer Trends: Some insurance carriers are venturing into offering security services, creating potential conflicts of interest with MSPs. Risk Evaluations: Tools like the Insurability Audit help MSPs communicate risks and insurance needs more effectively to clients, aligning coverage with actual tech environments. Fee Income Opportunities: MSPs can benefit financially by incorporating SeedPod's systems, offering audit processes that create additional revenue streams. Guest Name: Doug Kreitzberg LinkedIn page: https://www.linkedin.com/in/dougkreitzberg/ Company: SeedPod Cyber Website: https://seedpodcyber.com/ Show Website: https://mspbusinessschool.com/ Host Brian Doyle: https://www.linkedin.com/in/briandoylevciotoolbox/ Sponsor vCIOToolbox: https://vciotoolbox.com

In this insightful episode of MSP Unplugged, host Paco Lebron welcomes Degly Mendez, CEO of Avanzar IT Systems (South Pasadena, CA) and Vice Chair of the GTIA ISAO Advisory Group. Degly shares his journey into MSP leadership, his focus on cybersecurity for small/mid-sized businesses, and practical ways to make education a real defensive layer. Key takeaways include: Building ongoing cybersecurity awareness for non-tech-savvy SMB clients (beyond one-offs like "Be Cyber Aware" sessions) — challenges, retention tips, and scaling methods (webinars, tools, gamified scenarios) Metrics and stories showing when education truly reduces incidents "Secure your own house first": Fortifying Avanzar internally (team training, processes, tough investments) to avoid being the weak link Common MSP pitfalls on internal security (vendor risks, tool sprawl, early practice drops) and how to fix them Using the "Run, Protect, Grow" IT budgeting framework to prioritize Protect (including people education) without it feeling like a cost sink Evolving programs for AI-driven threats/opportunities — recent changes to stay ahead Best advice for resource-constrained MSPs: Scaling education without burnout or client overload, plus one non-negotiable step to fortify your own business now Rapid-fire: Underrated resource/habit for scaling efforts, biggest "aha" on internal ops, and the one cyber education practice he'd mandate industry-wide Perfect for MSP owners, cybersecurity pros, and IT leaders focused on proactive defense, people-powered security, and leading by example in a resource-tight world. Tune in weekly on YouTube.com/MSPUnplugged for more actionable MSP advice. Like, subscribe, and hit notifications! Also available on your favorite podcast app. Don't forget tickets for TechConUnplugged at TechConunplugged.com. #MSP #Cybersecurity #CyberEducation #MSPsecurity #RunProtectGrow #SMBcyber #ITLeadership

Welcome to the newly rebranded Get More MSP Leads podcast. In this episode, Laura Johns introduces Lydia Walker, TBG's new COO and a 20-year MSP and telecom operator who has sat in the same seat many of you are in right now. Laura was not looking for another marketing expert. She was looking for someone who understands how to run an MSP. Someone who knows where growth breaks. Someone who loves fixing broken things. Together, they break down: • The Visionary and Integrator dynamic and why it matters for MSP growth • How operational gaps quietly sabotage your lead generation • Laura's "hole in the boat" metaphor and what it reveals about scaling • Why MSPs flail when they do not truly know who they are • What this leadership shift means for TBG clients and their results Most agencies hire more marketers. TBG hired an operator who has been the client. If you care about predictable growth, strong systems, and lead generation your operations can actually support, this episode connects the dots. Because getting more MSP leads is not just about marketing. It is about building a business that can handle the growth. The Business Growers: https://www.instagram.com/thebizgrowers/ _________________________________________________________ About The Business Growers: Many Managed Services Providers and IT companies struggle to grow because they are constantly putting out fires and don't have the bandwidth to focus on the marketing strategy and execution required to scale the business. At The Business Growers, we believe you shouldn't have to hire a full-time marketing team to compete in the marketplace. We work exclusively with MSPs and IT companies, serving as their tech marketing dream team and offering a proven framework for revenue growth. Visit us at https://thebusinessgrowers.com

Here is a short, first-person podcast description based on your transcript:Episode Description:Are your MSP prospects ghosting you after you present their network assessment? It's probably because you're treating that assessment like a discovery call—and skipping the most fundamental part of the consultative sales process.In this episode, I'm breaking down a massive mistake I see IT sellers making: presenting problems instead of uncovering pain. A network assessment gives you facts and technical vulnerabilities, but facts don't motivate buyers—feelings and business impact do. People don't pay to fix problems that aren't causing them pain.Tune in to hear why all roads lead back to discovery, and learn how to properly structure your sales process so you can stop getting ghosted and start closing at a best-in-class rate.//Welcome to The Ray J. Green Show, your destination for tips on sales, strategy, and self-mastery from an operator, not a guru.About Ray:→ Former Managing Director of National Small & Midsize Business at the U.S. Chamber of Commerce, where he doubled revenue per sale in fundraising, led the first increase in SMB membership, co-built a national Mid-Market sales channel, and more.→ Former CEO operator for several investor groups where he led turnarounds of recently acquired small businesses.→ Current founder of MSP Sales Partners, where we currently help IT companies scale sales: www.MSPSalesPartners.com→ Current Sales & Sales Management Expert in Residence at the world's largest IT business mastermind.→ Current Managing Partner of Repeatable Revenue Ventures, where we scale B2B companies we have equity in: www.RayJGreen.com//Follow Ray on:YouTube | LinkedIn | Facebook | Twitter | Instagram

Ekco, one of Europe's leading security-first managed security service providers (MSSP), has announced the acquisition of Cork-based Datalogix. Ekco, founded and headquartered in Dublin, is continuing its ambitious acquisition trail, following a busy year in 2025 with three strategic acquisitions. Datalogix is a Cork-headquartered operational technology (OT) business with over 20 years' experience delivering proactive OT services to enterprise customers across Ireland, the UK, and the US. It provides secure OT infrastructure design, implementation, and support services that automate industrial processes for companies in the life sciences, pharmaceutical, general manufacturing, and critical national infrastructure sectors. The company's team will join Ekco's workforce of more than 1,000 people globally across Ireland, UK, the Netherlands, Malaysia, and South Africa. Datalogix will form part of Ekco's security division, bringing the division's revenues to a €100 million share of Ekco's overall group revenues of €200 million. The acquisition will significantly expand Ekco's OT capabilities in the Irish, UK, and US markets, under the leadership of Ekco Ireland CEO Steve MacNicholas. It will enable Ekco to increasingly secure IT and OT convergence for customers amidst a growing OT threat landscape and a complex regulatory backdrop. As part of Ekco's rapid growth strategy, Datalogix marks the eighth company to be acquired by Ekco in the last two years. The acquisition follows the 2025 purchases of cybersecurity consultancy Predatech, and managed service providers (MSP) Solsoft and Adapt IT. It signifies another milestone in Ekco's ambition to build a security-first unified MSP platform across Europe. Datalogix is led by Managing Director Der Cremen and Chief Technical Officer Damian White, who will bring over 50 years' combined industry experience to Ekco. Steve MacNicholas, CEO of Ekco Ireland, said: "Having known Datalogix well for many years, we have always admired their highly specialised and client focused capabilities as trusted OT advisors in the life sciences, pharmaceutical, and critical national infrastructure markets. With Ekco's world class expertise in security-first managed services and cutting-edge technology, this partnership is a perfect match – and we are looking forward to growing and learning together." Der Cremen, Managing Director of Datalogix, added: "Joining Ekco enables us to increasingly invest in and develop our OT capabilities to bring enhanced resources and resilience to our customers, backed by Ekco's scale—while maintaining the responsiveness they value." Ronan Murray, EY M&A Partner, said: "EY were delighted to provide sell side M&A lead advisory and tax services to the shareholders of Datalogix on the company's sale to Ekco. Congratulations to the combined team." See more stories here. More about Irish Tech News Irish Tech News are Ireland's No. 1 Online Tech Publication and often Ireland's No.1 Tech Podcast too. You can find hundreds of fantastic previous episodes and subscribe using whatever platform you like via our Anchor.fm page here: https://anchor.fm/irish-tech-news If you'd like to be featured in an upcoming Podcast email us at Simon@IrishTechNews.ie now to discuss. Irish Tech News have a range of services available to help promote your business. Why not drop us a line at Info@IrishTechNews.ie now to find out more about how we can help you reach our audience. You can also find and follow us on Twitter, LinkedIn, Facebook, Instagram, TikTok and Snapchat.

What does it take to turn the dream of an autonomous SOC into something organizations can actually deploy? Subo Guha, Senior Vice President of Product Management at Stellar Cyber, joins Sean Martin to share how the company's AI-driven security operations platform is making that vision a reality. Stellar Cyber serves SOC teams across more than 50 countries, with a primary focus on MSPs and MSSPs supporting the underserved mid-market, though marquee enterprise customers like Canon are also part of the portfolio.How can agentic AI change the way SOC teams handle alert overload? Guha describes what he calls a "digital army" of AI agents that work around the clock to automate alert triage and catch phishing attacks. The system filters 70 to 80 percent of incoming alerts, allowing analysts to focus on the 20 percent that matter most. With attackers using AI to launch faster and more frequent campaigns, Stellar Cyber takes a human-augmented approach, meaning the AI learns from analyst interactions and continuously guides the SOC team toward faster, more accurate remediation.Why does this matter for MSPs operating on thin margins? Guha explains that the autonomous SOC capability layered on top of Stellar Cyber's XDR platform allows MSSPs to serve more customers, reduce mean time to repair, and grow their tenant base without proportionally increasing staff. When MSSPs grow revenue, Stellar Cyber grows alongside them, creating a mutually beneficial model that ultimately means more organizations get protected.This is a Brand Highlight. A Brand Highlight is a ~5 minute introductory conversation designed to put a spotlight on the guest and their company. Learn more: https://www.studioc60.com/creation#highlightGUESTSubo Guha, Senior Vice President of Product Management, Stellar Cyber @LinkedInRESOURCESLearn more about Stellar Cyber: https://stellarcyber.aiAre you interested in telling your story?▶︎ Full Length Brand Story: https://www.studioc60.com/content-creation#full▶︎ Brand Spotlight Story: https://www.studioc60.com/content-creation#spotlight▶︎ Brand Highlight Story: https://www.studioc60.com/content-creation#highlightKEYWORDSSubo Guha, Stellar Cyber, Sean Martin, brand story, brand marketing, marketing podcast, brand highlight, autonomous SOC, agentic AI, security operations, XDR, NDR, MSSP, MSP, alert triage, AI-driven security, Open XDR, Gartner Magic Quadrant, phishing detection, SOC automation Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of The IT Experts Podcast, we ask a powerful question. Are you ready to stop being the bottleneck in your MSP and step into true Owner Not Needed leadership?    So many MSP owners tell us the same story. They are still the person everything flows through. Every decision lands on their desk. Every problem escalates to them. Every opportunity waits for their approval. They are working eighty or ninety hours a week while the rest of the team finishes at five. And deep down, they are wondering whether the business is working for them, or whether they are working for the business.    At The MSP Growth Hub we use the phrase Owner Not Needed. It is not about disappearing. It is about building a business that can grow, perform and create value without being dependent on you for every move. One day you will exit your MSP. Whether that is five years away or fifteen, the value of your business will be shaped by how needed you are. The less dependent it is on you, the stronger the valuation and the more freedom you create along the way.    One of the biggest fears around Owner Not Needed is loss of control. Owners worry that if they delegate properly, quality will slip, standards will drop and clients will suffer. The truth is that poor delegation creates risk. Structured delegation reduces it. When you build clarity around roles, responsibilities and expectations, you do not lose control. You create scale.    Another common challenge is decision dependency. Your team comes to you with ten-pound tasks. Small decisions. Quick clarifications. Simple approvals. Individually they feel harmless. Collectively they make you the bottleneck. A practical shift is the one three one rule. When someone brings you a problem, ask for one decision, three options and their recommendation. This develops thinking, confidence and ownership. It moves you closer to Owner Not Needed behaviour and further away from reactive firefighting.    There is also the emotional side. What happens if the business runs smoothly without you? What happens if the team no longer needs your input every hour? Some owners experience a subtle fear of becoming irrelevant. The shift from technical doer to strategic leader is not easy. What got you here will not get you there. Owner Not Needed requires you to redefine your value. You move from fixing tickets to setting direction. From solving immediate problems to shaping long term outcomes.     A practical starting point is to define your thousand pound an hour tasks. These are strategy, leadership, growth planning, financial oversight and culture. If you are spending your week buried in technical work or low value approvals, you are operating far below your true impact level. Owner Not Needed is about elevating your contribution. Delegate the ten-pound tasks. Develop your leadership team to handle the hundred-pound tasks. Protect your time for the thousand-pound decisions that drive growth.     Building leaders rather than helpers is another essential shift. Helpers wait for instruction. Leaders take ownership. They understand their numbers. They report performance. They challenge ideas. They contribute to innovation. This requires structure. Clear KPIs. Departmental plans. Individual accountability. Regular one to ones. Without structure, people drift. With structure, they grow. Owner Not Needed thrives in a culture of clarity.     Numbers also play a critical role. Many MSP owners cannot confidently say whether they are truly making money. They look at the bank balance and hope. Owner Not Needed demands financial visibility. Know your margins. Know your EBITDA. Share the right metrics with your team. When everyone understands performance, decisions improve and dependency reduces.     Staying strategically involved is different from daily firefighting. A weekly cadence focused on progress, priorities and performance replaces reactive noise. Instead of walking around asking how things are going, you review structured updates. Instead of solving every issue, you coach leaders to solve them. This is how Owner Not Needed becomes a lived reality rather than a slogan.    The benefits are powerful. Clear head space to think. A capable leadership team making aligned decisions. Consistent delivery without owner interruption. More time with family and friends. Greater flexibility and control over how you spend your time. And when the day comes to sell, a stronger multiplier because the business is not reliant on you.    Owner Not Needed is not about stepping away and hoping for the best. It is about intentionally building a structure that allows the business to thrive without constant owner intervention. When you lift yourself out of the bottleneck position, you unlock growth, value and freedom.     If this episode has struck a chord, take a moment to reflect. Where are you still the decision maker for something your team could own? What would change if you truly embraced Owner Not Needed thinking?   Make sure to check out our Ultimate MSP Growth Guide, a free guide that walks you through a proven process to take your MSP from stuck to scalable, without working even more hours. It's 44 pages rammed with advice, insights and inspiration to help you decide what support is available to you now if you want to grow and scale your business. Click HERE to get your copy.    Connect on LinkedIn HERE with Ian and also with Stuart by clicking this LINK    And when you're ready to take the next step in growing your MSP, come and take the Scale with Confidence MSP Mastery Quiz. In just three minutes, you'll get a 360-degree scan of your MSP and identify the one or two tactics that could help you find more time, engage & align your people and generate more leads.  OR   To join our amazing Facebook Group of over 400 MSPs where we are helping you Scale Up with Confidence, then click HERE  Until next time, look after yourself and I'll catch up with you soon!   

What does it take to turn the dream of an autonomous SOC into something organizations can actually deploy? Subo Guha, Senior Vice President of Product Management at Stellar Cyber, joins Sean Martin to share how the company's AI-driven security operations platform is making that vision a reality. Stellar Cyber serves SOC teams across more than 50 countries, with a primary focus on MSPs and MSSPs supporting the underserved mid-market, though marquee enterprise customers like Canon are also part of the portfolio.How can agentic AI change the way SOC teams handle alert overload? Guha describes what he calls a "digital army" of AI agents that work around the clock to automate alert triage and catch phishing attacks. The system filters 70 to 80 percent of incoming alerts, allowing analysts to focus on the 20 percent that matter most. With attackers using AI to launch faster and more frequent campaigns, Stellar Cyber takes a human-augmented approach, meaning the AI learns from analyst interactions and continuously guides the SOC team toward faster, more accurate remediation.Why does this matter for MSPs operating on thin margins? Guha explains that the autonomous SOC capability layered on top of Stellar Cyber's XDR platform allows MSSPs to serve more customers, reduce mean time to repair, and grow their tenant base without proportionally increasing staff. When MSSPs grow revenue, Stellar Cyber grows alongside them, creating a mutually beneficial model that ultimately means more organizations get protected.This is a Brand Highlight. A Brand Highlight is a ~5 minute introductory conversation designed to put a spotlight on the guest and their company. Learn more: https://www.studioc60.com/creation#highlightGUESTSubo Guha, Senior Vice President of Product Management, Stellar Cyber @LinkedInRESOURCESLearn more about Stellar Cyber: https://stellarcyber.aiAre you interested in telling your story?▶︎ Full Length Brand Story: https://www.studioc60.com/content-creation#full▶︎ Brand Spotlight Story: https://www.studioc60.com/content-creation#spotlight▶︎ Brand Highlight Story: https://www.studioc60.com/content-creation#highlightKEYWORDSSubo Guha, Stellar Cyber, Sean Martin, brand story, brand marketing, marketing podcast, brand highlight, autonomous SOC, agentic AI, security operations, XDR, NDR, MSSP, MSP, alert triage, AI-driven security, Open XDR, Gartner Magic Quadrant, phishing detection, SOC automation Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode, we do a deep dive on Landing Pages. The content used in ads is a big part of the battle, but the landing page will make or break a campaign. We outline real life examples of how landing page changes increased conversion rates, must haves on landing pages, and we read the EXACT landing page we're running right now for MSP clients. Need help improving the content in your ads? Start a trial at: https://campers.msp-camp.com/

Welcome to a feed drop ofthe SMB Community Podcast, the longest-running MSP-focused podcast in the industry.  Hosts James Kernan and Amy Babinchak dive deep into AI go-to-market strategies for 2026, inspired by insights from Amy Babinchak's recent AI class for MSPs.They open with the latest news on Microsoft Copilot and Anthropic's integration, highlighting new privacy and security features for Office apps. Then, they explore how MSPs can not only adopt AI internally but also create new, innovative service offerings for their clients—like custom AI grant-writing agents for nonprofits, real-world business demonstrations, and the integration of AI readiness assessments.Pricing strategies, project sales versus monthly recurring revenue, and the importance of meaningful quarterly business reviews also come under the spotlight. Throughout the conversation, Amy Babinchak and James Kernan share practical examples, discuss industry challenges, and encourage listeners to rethink and monetize their approach to AI as we move toward 2026.Tune in for fresh ideas, actionable strategies, and a glimpse into the real-world experiences of MSPs shaping the future with AI, and find it on your favorite podcast player.   Links at https://smbcommunitypodcast.com

A coalition of more than 20 mayors across Minnesota is calling on the state for help with recovery from the surge of federal agents in the last two months. We'll hear from the mayor of Brooklyn Center about the group's number one ask to state lawmakers.It's been a week since border czar Tom Homan announced a plan to significantly reduce the number of federal agents in Minnesota. But has that been the case on the ground? What data on flights out of MSP carrying detainees indicates.Homan also claimed federal agents had located more than 3,000 supposedly missing unaccompanied children during the surge. A local expert breaks down what that might mean.And we'll meet a Minnesota ER doctor consulting for the hit TV show “The Pitt.“Our Minnesota Music Minute was “Minneapolis Madness” by room3, Alex Brown, David Feily and LA Buckner. Our Song of the Day was “Human” by Brandi Carlile.

Meter: Visit https://meter.com/itcareer to book a demoAre you trying to break into the information technology field and considering working for an MSP?This video tackles whether a managed service provider role is the fastest entry point or a potential path to early career burnout.We break down the pros and cons so you can make an informed decision for your IT career.Learn the realities of help desk jobs in an MSP setting and how to avoid burnout in your first IT job.

This Week's Highlights:1. Elevating Your Business ConversationsEver feel anxious about those business-focused meetings with customers? You're not alone! In this episode, Amy Babinchak and James Kernan share their personal experiences—like ice-breakers for introverts, why finding common ground matters, and how to move the business convo from awkward to actionable. Here's Amy's advice: listen actively, ask about their growth and goals, and let those insights lead you into productive IT conversations. You don't need to come to the table with all the answers—just be ready to listen and respond.2. Why MSAs MatterAre Master Service Agreements (MSAs) critical? Our hosts agree: absolutely. James Kernan and Amy Babinchak lay out why every MSP should have a clear, enforceable contract with each customer (especially if you ever plan to sell your business). They cover how overcomplicated contracts can be a sales hurdle, the importance of keeping agreements simple, and protecting your liability in the age of fast-moving tech and shadow AI.3. Industry NewsWe touch on the recent Pax8 hack—what was exposed, why you should care, and how leaks can impact negotiations. Plus, a heads-up on the ongoing scarcity and price hikes for memory and storage thanks to AI's heavy demand. Don't skimp when buying devices for clients! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Welcome to the Embrace the Squiggle family, Ashleigh!Ashleigh Beadle joins Colleen as the new co-host of Embrace the Squiggle. Ashleigh shares her squiggly career path through often male-dominated fields. She discusses the mentorship and coaching she received that changed her career. And we dig into Sage & Saunter her new business with a focus on helping small to mid-sized business owners scale or sell by optimizing for value and also supporting buyers- especially for MSPs.Join ETS Book Club for Atomic Habits, register here: https://us02web.zoom.us/meeting/register/3EK-BGfBRHehD2jW2bApHQ#/Need accountability in your goals? Join the Squiggle Huddle with Colleen.Learn more and Register here: https://www.maxady.com/workshops/p/the-squiggle-huddle-monthly-accountability-for-2026-goalsIf you want to be a guest on Embrace the Squiggle? Apply hereCheck out Sage & Saunter for MSP and IT Services that adds value, reduces risk, and prepares you for growth: https://sage-saunter.comStay in Touch with Your Hosts:Colleen on LinkedIn: https://www.linkedin.com/in/comara/Ashleigh on Linkedin: https://www.linkedin.com/in/ashleigh-beadle/Subscribe wherever you get your podcasts for more conversations that transform career complexity into your competitive advantage!

In this episode, Eric talks with Michael Bakaic of Iceberg Cyber about practical ways to generate more business—whether you're an MSP or any service company.They break down how to:Use lead magnets that actually start sales conversationsTurn in-person events into a steady stream of opportunitiesMove beyond referrals and build a repeatable lead engineGet over the fear of rejection and the myth that “great products sell themselves”If you're serious about filling your pipeline and winning more clients, this one's for you.For even more on cybersecurity, startups, MSPs, and entrepreneurship, join Michael on the Cyber Confidential podcast.

Corsica Technologies' reported 105% year-over-year growth in managed services bookings stands out as the primary development, indicating heightened demand for flexible service models among businesses with existing IT functions. According to Brian Harmison, CEO of Corsica, this growth is attributed to the company's focus on operational integration, automation, and data-centric managed services that supplement, rather than replace, in-house IT capabilities. The significance for MSPs is not the expansion itself, but the operational choices that enable sustained trust and differentiated engagement in a competitive landscape. Supporting details clarify Corsica's operational strategy: instead of automating or deploying AI indiscriminately, Harmison emphasizes that automation and AI are only effective atop an already “operationally excellent” MSP framework. Practical deployments cited include user onboarding/offboarding workflows, which demand both internal process clarity and integration with client HR systems. The company positions data integration and workflow consulting as integral to MSP-client relationships, not as add-on projects. Corsica's contracts reportedly reduce friction and avoid asset-tracking or incremental billing, seeking to foster longer-term trust over short-term revenue optimization. The episode also addresses the implications of Corsica's acquisition of Accountability IT. Harmison cites alignment in operating models and targeted capabilities—especially in Microsoft security and AI expertise—as central to the integration's value, rather than generic synergies. He notes that continuity of client relationships and careful preservation of existing service structures were prioritized in the first 90 days, even at the expense of speed, to mitigate operational risk and maintain client trust. The discussion highlights the risk tradeoffs between scaling for broader capability and maintaining agility for specialized client needs. For MSPs and IT leaders, the takeaway is to focus on risk reduction through operational excellence and trusted client relationships. Embracing automation and AI is not a universal solution; process maturity and readiness in both the provider and customer are preconditions for any meaningful implementation. Acquisitions require careful cultural and operational integration, with an emphasis on continuity and incremental capability, rather than immediate consolidation or scale. The episode frames operational clarity and trust—not rapid expansion or technology adoption—as critical determinants of long-term viability and resilience in managed services.

Welcome to episode 215 of the Killing IT Podcast! In this lively installment, hosts Karl Palachuk, Dave Sobel, and Ryan Morris kick off the new year by comparing winter experiences across the country—from sunny California to snow-blocked Virginia and the mild slopes of Utah.The conversation quickly shifts gears to tackle some of the biggest challenges—and opportunities—facing IT businesses today. The trio dives deep into the global arms race for electricity, highlighting China's explosive growth in energy capacity and exploring what it means for data centers, AI, quantum computing, and the MSP landscape. They emphasize that reliable power isn't just a utility, but the lifeblood of all technological progress.The hosts then dissect major investments in AI within the IT services industry, focusing on the partnership between Thrive Holdings, Shield Technology Partners, and OpenAI. Will the influx of capital and the hands-on involvement of OpenAI engineers reshape managed services—or disrupt the competitive landscape for smaller providers?Finally, the conversation turns to the hot topic of AI-driven software development and its impact on the traditional software industry. Is it hype, a genuine threat, or a new era of innovation? Dave, Ryan, and Karl share strong opinions on whether AI will augment or replace human developers, and what that means for both market leaders and scrappy startups. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of MSP Business School, host Brian Doyle welcomes back industry analyst and media personality Dave Sobel. Known for his critical and transparent approach, Sobel dives into the transformative journey of his recent acquisition, discussing the strategic merger with Carl Polachuk's Small Business Thoughts Community. This episode provides an in-depth look into the dynamics of the merger and acquisition process, touching upon essential topics such as collaboration, community building, and strategic growth within the MSP industry. During the conversation, Dave Sobel elaborates on the critical importance of transparency and unbiased content in media, specifically within the IT services sector. Sobel shares insights on his approach to acquisitions, emphasizing the value of due diligence, legal consultation, and careful financial planning. By integrating his media expertise with Carl Polachuk's well-regarded community resources, Sobel aims to craft a holistic educational ecosystem for MSPs, stressing the need for adaptation in the face of technological advancements such as AI and automation. Key Takeaways: Transparency and community are central to building valuable resources in the MSP space, as demonstrated by Dave Sobel's recent acquisition of the Small Business Thoughts Community. Transitioning to new business models involves careful strategic planning and risk assessment, including extensive collaboration with legal, financial, and advisory teams. Embracing new technologies like AI requires a balanced approach, focusing on both technical execution and business strategy to ensure sustainable growth. Legal and governance aspects are critical when integrating new technological solutions, highlighting the importance of thorough contract reviews and stakeholder alignment. Building a community that supports the ongoing education and development of MSPs is vital for navigating the constantly evolving tech landscape. Guest Name: Dave Sobel LinkedIn page: https://www.linkedin.com/in/davesobel/ Company: MSP Radio Website: https://mspradio.com Show Website: https://mspbusinessschool.com/ Host Brian Doyle: https://www.linkedin.com/in/briandoylevciotoolbox/ Sponsor vCIOToolbox: https://vciotoolbox.com

First, we talk to The Indian Express' Sukrita Baruah about a video that was posted on the twitter handle of the Assam BJP and has now landed it into trouble. She talks about the video, how it has been received, its repercussions given the situation in the state, and the party's reaction to it. Next, we talk to The Indian Express' Sujit Bisoyi about protest led by the BJD in Odisha. He shares that the population of the state largely constitutes of farmers, and how issues related to MSP and paddy procurement have been very important to the state and are the cause behind the current protests by BJD against the ruling BJP government. (11:31)Lastly, we talk about India's procurement of 114 Rafael fighter jets and Poseidon 8I maritime surveillance and anti-submarine warfare aircraft. (21:35)Hosted by Niharika NandaProduced by Shashank Bhargava and Niharika NandaEdited and mixed by Suresh Pawar

At ITEXPO / MSP EXPO, Ty Richardson, CEO of One Global Business Financing Corporation, joined Doug Green to discuss one of the most consequential realities facing MSP owners: at some point, you will either acquire—or be acquired. Richardson outlined how today's M&A environment has expanded beyond large “behemoth” firms, enabling even $1–$5 million MSPs to pursue viable exit strategies or strategic acquisitions. One Global Business Financing Corporation operates as a capital advisor and intermediary, working between MSPs and a broad network of lenders, private credit firms, family offices, SBA providers, and private equity sources. “We do the work so that you don't have to,” Richardson explained. Rather than forcing MSPs to navigate banks and paperwork alone, his firm evaluates financial positioning, collects documentation, surveys more than 6,000 capital providers, and returns with structured options tailored to the owner's goals—whether that means a line of credit, equipment financing, a term loan, real estate acquisition, or full M&A funding. Richardson emphasized that financing strategy begins years before a sale. MSPs planning an exit in three to five years must structure recurring revenue, strengthen contracts, build leadership teams, and maintain solid financial reporting. “If you are structuring yourself for a sale, the one thing you should be thinking about is how do I make this easy for a buyer to qualify?” he said. That preparation can significantly impact valuation and buyer confidence. The conversation also highlighted alternative deal structures, including partial acquisitions, staged buyouts, and SBA-backed transactions for smaller firms. Richardson noted that many MSPs initially assume they simply “need a loan,” when in reality more tax-efficient or strategically structured financing solutions may exist. The firm often works in consultation with tax professionals and legal advisors to optimize long-term positioning. Finally, Richardson advised MSP owners to begin networking early if a sale is on the horizon. By cultivating relationships over several years, owners may find qualified buyers privately—avoiding the noise and unqualified interest that often comes with broadly marketing a business for sale. Visit https://oneglobalfinancing.com/

At ITEXPO / MSP EXPO, Jim Gurol, CEO of California Telecom, joined Doug Green to discuss NetVerge, a modern software platform designed to address a persistent challenge for MSPs: SaaS sprawl and operational inefficiency. NetVerge was born from Gurol's own experience running an MSP. Faced with juggling multiple ticketing systems, monitoring tools, and documentation platforms, his team found themselves “swivel chairing” between applications that didn't integrate cleanly. Rather than accept outdated workflows, they built their own platform from the ground up. “We wanted to build something from scratch, from the ground up, from our pain,” Gurol explained, emphasizing that NetVerge evolved directly from real-world MSP feedback. The platform consolidates core MSP functions into a modern, AI-enabled environment. Its ticketing interface resembles real-time chat, allowing technicians to collaborate through mentions and threaded conversations rather than traditional form-heavy systems. NetVerge also incorporates AI workflow agents that assist with troubleshooting, pen testing, and other operational tasks. MSPs can even design their own AI agents to automate repetitive processes—helping firms scale without proportionally increasing headcount. Gurol believes this practitioner-driven design is a key differentiator. “We live it,” he said, noting that firsthand MSP experience informs how the platform handles alert management, ticket flow, and day-to-day operational realities. For MSPs looking to reduce tool fragmentation, modernize workflows, and deploy AI in practical ways, NetVerge aims to offer a unified alternative. Visit https://californiatelecom.com/

At ITEXPO / MSP EXPO, Paul Daigle, Senior Managing Partner and Founder of BizAdvisoryBoard, introduced a new free resource designed to help MSPs grow more strategically: the MSP Business Growth Marketplace. In his conversation with Doug Green, Publisher of Technology Reseller News, Daigle positioned the platform as a response to a common challenge in the channel—MSPs working in their business rather than on it. Unlike vendor-led marketplaces that focus on extending product reach, this marketplace takes what Daigle calls a holistic approach across eight operational focus areas: sales, marketing, legal, CPA, HR, coaching, services, and support. “We're the only marketplace in the world that specializes in the holistic approach within the eight operational focus areas of an MSP,” Daigle said. “It's like an eight-cylinder engine—you need all those pistons working together.” The platform is vendor-agnostic and designed to match MSPs with vetted resources aligned to their size and growth stage. Whether an MSP needs specialized legal counsel, HR guidance, financial expertise, or operational coaching, the marketplace aims to connect them with providers who understand the MSP model. The goal is to streamline access to trusted partners at the precise moment MSP executives are actively seeking solutions. The concept emerged from BizAdvisoryBoard's executive coaching and M&A advisory work, where Daigle's team consistently fielded requests for qualified referrals. With strong interest from vendors and service providers at MSP Expo, the MSP Business Growth Marketplace is positioned as a centralized growth engine for MSP leaders focused on scaling with structure, discipline, and long-term value creation. Visit https://bizadvisoryboard.com/

At ITEXPO / MSP EXPO, Jon Arnold, Principal of J Arnold & Associates, joined Doug Green to share his perspective on the event's evolution, the growing dominance of AI in conference programming, and the escalating fraud challenges facing the communications industry. A long-time analyst and contributor, Arnold participated in four sessions during the show, primarily focused on cybersecurity, mobile communications, and fraud mitigation. Arnold noted that while ITEXPO continues to feature its traditional telecom and MSP programming, AI now permeates nearly every track—from agentic AI discussions to vertical-focused sub-events. At the same time, he observed a visible shift on the show floor, with fewer hardware vendors and more companies centered on cybersecurity and risk mitigation. “There's a steadiness to this show that I kind of like year after year,” Arnold said, while acknowledging that the exhibitor footprint and attendee mix are evolving. Across his moderated sessions, a central theme emerged: fraud is accelerating, and AI is amplifying the challenge. Topics included branded calling, RCS, KYC/Know Your Customer frameworks, and the persistent vulnerabilities within mobile networks. Arnold emphasized that fraud has become a multi-layered ecosystem problem. “Before AI, the bad guys were maybe half a step ahead. With AI, they're three or four steps ahead,” he observed, highlighting how rapidly attackers are leveraging automation and generative tools. A standout moment for Arnold was a presentation by ethical hacker Jesse “Hackajack” Tuttle, who illustrated the pervasiveness of fraud from a former attacker's perspective. The session reinforced the need for stronger regulatory frameworks, greater carrier coordination, and increased industry urgency around consumer protection. As the communications industry balances innovation with risk, Arnold's takeaway was clear: the fraud problem is worse than many assume, and solving it will require deeper collaboration across the ecosystem. Visit https://www.jarnoldassociates.com/

At ITEXPO / MSP EXPO, Simon Bradbrook, Senior Sales Engineer BSG at Snom, joined Doug Green to discuss why hardware reliability, mobility, and voice infrastructure still matter in a cloud-first world. Snom, a member of the Cloud Communications Alliance (CCA), was one of the original IP phone manufacturers, launching one of the first commercially available IP phones in 2001. Today, Snom operates under the global manufacturing strength of VTech, one of the world's largest electronics manufacturers, with additional portfolio depth through the acquisition of Gigaset. Bradbrook highlighted Snom's wireless DECT solutions as a major differentiator for MSPs. Unlike Wi-Fi-based voice devices, DECT was purpose-built for voice communication, providing secure, encrypted, and highly reliable connectivity—especially critical in healthcare, assisted living, and large campus environments. “When I need to make an emergency call, I want to rely on a product that's actually going to complete that call,” Bradbrook noted, underscoring the importance of dependable voice in mission-critical settings. The Snom M900 multi-cell DECT system, which was used live during MSP Expo for staff communications, supports use cases ranging from hospitals and retirement facilities to warehouses. Features such as encrypted voice channels and optional accelerometer-based emergency alerts—capable of detecting a fall and automatically triggering assistance—expand the value proposition for MSPs serving vertical markets with safety and compliance requirements, including HIPAA-sensitive environments. Through VTech's global manufacturing footprint and distribution network, Snom is able to offer a three-year advanced replacement warranty. If a hardware issue is confirmed, a replacement unit is shipped immediately—without waiting for return processing—providing operational continuity for MSP partners and their customers. For MSPs seeking to expand beyond standard desk phones into scalable mobility and enterprise-grade wireless solutions, Snom and Gigaset offer complementary portfolios designed to fit environments from SMB retail to large enterprise campuses. Visit https://www.snomamericas.com/

In a podcast recorded at ITEXPO / MSP EXPO, Doug Green, Publisher of Technology Reseller News, spoke with Tomas Sjostrom, CISSP and President of Technology Services at James Moore Co., about how cybersecurity and compliance priorities are evolving for small and mid-sized businesses. Sjostrom explained that James Moore is a long-established CPA firm with more than 60 years of experience serving Florida-based organizations, and nearly three decades delivering IT managed services alongside traditional financial and audit work. As cybersecurity threats increase and regulatory requirements expand, SMBs are showing greater interest in both protecting their environments and demonstrating compliance—often driven by cyber insurance requirements, customer demands, or new business opportunities. A key theme of the discussion focused on how organizations assess and manage cybersecurity risk. Sjostrom emphasized that the process begins with understanding what is motivating a customer's concern, whether it is insurance questionnaires, data protection issues, or compliance mandates tied to industries such as defense contracting. From there, James Moore leverages onboarding and automated discovery tools to establish a baseline and support continuous compliance. “Customers want to meet new requirements as fast as possible, reliably, and without spending excessive time or money,” Sjostrom noted, highlighting the need for scalable and automated approaches. The conversation also touched on AI adoption and compliance readiness. Sjostrom observed that less mature organizations often start with questions around data protection and privacy, while more advanced companies already understand where their critical assets reside and can move more quickly toward compliant AI deployments. As cybersecurity, compliance, and AI increasingly intersect, Sjostrom positioned proactive risk monitoring as a strategic advantage for SMBs working with trusted MSP and advisory partners. Visit https://www.jmco.com/

Howie continues to cover the recent indictment of four MSP, one of which was on a show Boston's finest and then Howie plays some cuts from the press conference announcing the indictments.  Visit the Howie Carr Radio Network website to access columns, podcasts, and other exclusive content.

IT spending continues to expand, with North America projected to lead a 12.6% increase to $2.6 trillion, primarily due to hyperscaler investments in AI infrastructure. However, the proportion of technology spending funneled through channel partners is declining, now at 61% compared to over 70% four years ago, according to a survey by Omnia. This shift signals that while the market is growing, traditional margin and resale opportunities for MSPs are narrowing as vendors redirect a larger share of revenue direct while still relying on partners for implementation, support, and customer operations.Data from Salesforce underscores a near-universal trend toward partner involvement in sales, with 94% of surveyed global salespeople leveraging partners to close deals and 90% using tools to manage relationships. Despite this, Dave Sobel clarifies the distinction between involvement and compensation, highlighting that partner influence on deals does not guarantee economic participation at previous levels. These dynamics reinforce that MSPs must adapt to a reality where their role in the value chain is being separated into influence and execution, with the middle tier facing increasing pressure.Additional analysis draws attention to labor market changes and technology commoditization. U.S. job openings have fallen to their lowest point in over five years, undermining MSP growth strategies dependent on seat expansion. Simultaneously, the AI market is fragmenting at the application layer—with Google's Gemini app, Grok, and OpenAI's ChatGPT shifting market shares rapidly—while hyperscalers like Alphabet (Google) commit unprecedented capital expenditures, fueling an infrastructure arms race even as front-end AI tools become more interchangeable.The practical implication for MSPs and IT service providers is increased pressure to re-evaluate business models, operationalize AI offerings, and focus on defensible, productized services. Reliance on a single vendor or seat-based growth forecasts presents heightened risk. Successful adaptation will require a shift toward managed services around AI operations, governance, and productivity—emphasizing accountability, optionality, and measurable ROI—rather than assuming historic revenue models will persist.Three things to know today:00:00 Partners Essential to Sales but Losing Economic Share, Survey Shows05:44 US Job Market Shows Low Hiring, Low Firing Despite Falling Openings       08:00 Alphabet Plans $180B AI Capex as Gemini Hits 750M UsersThis is the Business of Tech.   Supported by: Small Biz Thoughts Community

Subscribe to our Newsletter: https://theultimatepartner.com/ebook-subscribe/ Check Out UPX: https://theultimatepartner.com/experience/ https://youtu.be/-flNeKF6CxQ?si=xIIQ4LUl7oraQjkg Microsoft’s Cyril Belikoff joins Vince Menzione to reveal the seismic shift occurring within the newly reimagined Microsoft Marketplace. As the industry moves toward a predicted $300 billion partner opportunity by 2030, this discussion deconstructs the evolution of the “Frontier” vision, the launch of the AI apps and agents category, and the critical “Resale Enabled Offer” (REO) that is currently doubling deal sizes for early adopters. Whether you are a software company looking to scale globally or a reseller aiming to stitch together complex AI solutions, the message is clear: the flywheel is already spinning, and those who wait for a “perfect strategy” risk being permanently displaced by more agile competitors who are getting their feet wet today. Key Takeaways The Microsoft Marketplace has been reimagined into a single destination for discovering, buying, and deploying AI apps and agents. Analysts predict a staggering $300 billion opportunity for partners within the Microsoft Marketplace by 2030. The new Resale Enabled Offer (REO) allows software companies to authorize channel partners to resell on their behalf across specific geographies with minimal overhead. Cloud migration is far from over, as massive amounts of on-premise data and ISV apps still need to be modernized for the AI era. Marketplace deal sizes are doubling as customers use Azure commitments to retire their marketplace acquisition costs. Successful partners are moving away from “boiling the ocean” strategies and instead focusing on transacting one or two deals to learn the ecosystem’s mechanics. If you're ready to lead through change, elevate your business, and achieve extraordinary outcomes through the power of partnership—this is your community. At Ultimate Partner® we want leaders like you to join us in the Ultimate Partner Experience – where transformation begins. Key Tags: Microsoft Marketplace, AI apps and agents, Resale Enabled Offer, REO, Cyril Belikoff, Azure Marketplace, AppSource, cloud solutions, software companies, digital transformation, AI strategy, channel led sales, ISV solutions, cloud migration, Azure commitments, Microsoft Cloud, Frontier vision, MSP opportunity, marketplace transacting, AI monetization, global scale, procurement, IT deployment, technical modernization, partner ecosystem, business applications. Opening Lines: [00:00:00] Cyril Belikoff: Marketplace is really the extension of our vision for Frontier, uh, and the Microsoft Cloud. You know, the, the Microsoft technology takes a customer a long way, but in many ways to complete the thought. If you’re in football terms, you want to cross over the line and score touchdown. You can’t just get, uh, to the red zone. [00:00:20] Cyril Belikoff: You actually need partner solutions. [00:00:26] Vince Menzione: So let’s, let’s kick off to Marketplace a little bit right, too, because, uh, it’s been a big year for Marketplace, or 20, the first half of 2026 fiscal year 2026 has been a big year. A lot of announcements, a lot of things going on in the world, in marketplace. Where do we wanna start there? Let’s recap some of it. [00:00:44] Cyril Belikoff: Yeah. Um, so, um. It feels like a long time ago, but in, at the end of September, [00:00:51] Vince Menzione: yeah. [00:00:52] Cyril Belikoff: Um, at the AR tour, uh, in Chicago, we announced a new Microsoft marketplace. We reimagined that experience. It’s a new customer experience, single destination for customers to. You know, discover, find, try, buy, and deploy cloud solutions, AI apps and agents all in one place. [00:01:11] Cyril Belikoff: And so historically, we’ve had a little bit, uh, of decentralization. We had this thing called the Azure Marketplace and AppSource for different experiences. AppSource was more for teams and, and copilot. Um, and, and office, Azure Marketplace. Of course, that was for Azure. We brought all of that into one place. [00:01:30] Cyril Belikoff: So customers, whether they are looking for a SaaS solution running on Azure, an agent that snaps into copilot, an experience that runs in our security store, now they can go to one place. Um. marketplace.microsoft.com. It’s one, it’s the new Microsoft marketplace. And we have an, of course, we have a, we had, we launched a brand new category, AI apps and agents, and we launched that category in September. [00:01:54] Cyril Belikoff: Uh, bringing together numerous, uh, uh, partner offerings. Yeah. And today we have the largest catalog, um, probably in the mid four thousands of AI and agents. Wow. Available to customer. So fantastic. There was, there was quite a big moment in September. Um, and then fast forward a little bit to November, we announced a resale enabled offer, um, at Ignite [00:02:15] Vince Menzione: eo. [00:02:16] Vince Menzione: Eo [00:02:16] Cyril Belikoff: eo. I, [00:02:17] Vince Menzione: I like EO reminds me of the band back in the day. [00:02:19] Cyril Belikoff: Yeah. R Speedwagon. There you go. Uh, well, and it’s, it’s not that far from it because Oreo accelerates. Yeah. Um, what partners can do, uh, with the marketplace and really connects. Software companies and resellers, which I’m sure we’ll talk about in a second. [00:02:34] Cyril Belikoff: But that’s really the recap, um, of, uh, you know, the new Microsoft marketplace, how we enabling it for, uh, for partners through the the resell enable offer. [00:02:45] Vince Menzione: So, I know we talked on this a little bit, but I wanna maybe just expand on it. What does the frontier push and the marketplace evolution mean for partners? [00:02:53] Vince Menzione: Because I, I think it’s huge for both, for these partners to really monetize and accelerate their success working with you. [00:03:00] Cyril Belikoff: Yeah. So, um. Marketplace is really the extension of our vision for Frontier, uh, and the Microsoft Cloud. You know, the, the Microsoft technology takes a customer a long way, but in many ways to complete the thought and to, you know, uh, uh. [00:03:20] Cyril Belikoff: If you’re in football terms, you wanna cross over the line and score a touchdown, you can’t just get, uh, to the red zone. You actually need partner solutions. [00:03:28] Vince Menzione: Yeah. [00:03:29] Cyril Belikoff: Uh, and so that’s where the partner solutions, combined with Microsoft’s first party offerings become a really, really. Great offering and powerful offering for our customers to, to become Frontier. [00:03:40] Cyril Belikoff: So we have obviously a ton of AI experiences, our own co-pilot experiences, uh, Microsoft Foundry, which is a platform for ai, but in, in many ways, we need those industry solutions. We need those AI apps and agents from partners to complete that offering. And that’s really. How it comes together and, uh, you know, uh, I heard you from o was just on before me. [00:04:01] Cyril Belikoff: They actually predict that the Microsoft marketplace, uh, is a 300 billion partner opportunity by 2030. Yeah, they’re talking about, I think, mid eighties growth. We have literally seen our business for the last three years, and we are in the middle of our, uh, you know, third year doubling. And so when you get three or four years of doubling every year, that’s compounded doubling. [00:04:24] Cyril Belikoff: Um, so, uh, we have seen lots of momentum from customers, lots of interest. We’ve made it, you know. Interesting for customers. Um, and incentivize our customers with their Azure commitments that can retire their marketplace, uh, acquisitions that way. We’ve made it, we’ve put incentives for partners and for our own sellers. [00:04:44] Cyril Belikoff: So we really creating the flywheel for everybody in the market to see value from, uh, the marketplace. So. Like, like, like you mentioned, like m the, uh, you know, suggested [00:04:55] Vince Menzione: Yeah. [00:04:55] Cyril Belikoff: It’s only exploding the opportunity on marketplace. [00:04:58] Vince Menzione: Well, and you both touched on the fact that the data is not in the cloud yet. [00:05:02] Vince Menzione: Not all the data that needs to be in the cloud in order to drive the future of where we wanna go from a society. Mm-hmm. And from a business application perspective needs to be in the cloud. So huge opportunities for partners around data states, around securing that data, governing that data, and so on, on top of all the business applications, [00:05:19] Cyril Belikoff: right? [00:05:19] Vince Menzione: As promise. So incredible. Yep. So let’s [00:05:22] Cyril Belikoff: talk about, yeah. The call migration. The call migration, people think that is over and it’s long from over because customers have plenty, uh, on premise, uh, not only Microsoft technology, but the, the, the, the software company or the ISV app that sits on top of it. Yeah. [00:05:36] Cyril Belikoff: And that needs to be migrated, managed, modernized, um, and marketplace is a big part of that too. Um, but there’s so many services and, um, opportunities around it. [00:05:45] Vince Menzione: Incredible opportunity. Let’s talk about the channel and the channel opportunity. You, you touched on this earlier, right? So this really lighting up the channel. [00:05:53] Vince Menzione: I saw this loud and clear when we were at Ignite. Like this is a huge opportunity for the Es, for the resellers, for all the partners. And as part of REO, you’ve got huge opportunities you’re laying out for them for the 500,000 part partners. You know, we talk about the Bill Gates moment down here in Boca. [00:06:09] Vince Menzione: This is where it all started. Uh, yep. How, how do you think about marketplace in the channel today? [00:06:16] Cyril Belikoff: Yeah. You know, it’s, um, it’s vital. You know, we have a customer need, um, from. The smallest is small business all the way to enterprise. And the really, the only way we serve that, the only way we know how to serve that is with our partners from the largest of partners that serve our top enterprises down through, um, what we call small and medium and then down to our small business. [00:06:41] Vince Menzione: Yeah. [00:06:41] Cyril Belikoff: Um, and so, you know, we have seen our. You know, while our, we’ve seen a doubling of our business, we’ve seen three, three and a half to four x doubling of our channel led sales. [00:06:53] Vince Menzione: Yeah. [00:06:54] Cyril Belikoff: Um, over the last year. And so while our overall business is doubling, channel is accelerating even, you know, even more. [00:07:02] Cyril Belikoff: And so there, there’s a need from our customers because they buy from our channel and there’s obviously a need from the channel. And so we created this resale enabled offer. As you mentioned, we, um. We announced private preview in September and launched GA at Ignite. So, you know, uh, November, just before Thanksgiving holiday and retail Enable offer is all about scale and how we connect a, a, an independent software vendor or a software company. [00:07:27] Cyril Belikoff: To authorize a channel partner to resell on their behalf on a particular geography. And then that allows software companies to expand into new markets with very little overhead. And it allows the channel partners to create a set of offerings, not only from one partner, but you might have multiple software companies or applications that you stitch that are together to create an end-to-end customer offering or experience. [00:07:51] Cyril Belikoff: And so we are seeing, we are seeing many to many relationships. So software companies might authorize many resellers, many markets they’re in, for example. Yep. And then resellers, um, they’re, they’re becoming authorized resellers from many software companies so that they can really stitch together, end into end solution. [00:08:09] Cyril Belikoff: And it, we’re loving it and we are getting great feedback. It is early days for our global availability for, uh, re office, which. But we had partners that were literally waiting, um, uh, and waiting for deals. And within the first week there was, they were, uh, processing the, the Oreo deals at, at, at quite large scale already. [00:08:31] Cyril Belikoff: So. We are excited about the feedback that we’re getting. We, as you know, we, we stay close to that feedback and we listen well, um, and adjust from it. So we got more work to do, but, um, it’s a great opportunity for, to connect our, our multiple types of partners, software companies, and resellers. [00:08:48] Vince Menzione: Yeah, I agree. [00:08:49] Vince Menzione: And you know, I talk to a lot of these organizations myself, and there is palpable excitement. In the channel from Distees that were sort of disengaged a couple of years ago, maybe, trying to figure out where they were gonna monetize. And the other way area that’s aligned to this as well is the Ms. P community. [00:09:06] Vince Menzione: So these MSPs are getting bigger and bigger, and organizations like Accenture, Avanade, and ndl. Or becoming MSPs or creating Ms. P practices within their own firms. But there’s even these smaller MSPs, but many of ’em are getting to a billion dollars or more. These were little mom and pop companies years ago, but the customer so needs to have, you know, especially with ai, right? [00:09:27] Vince Menzione: Because we’re in a constant state of evolution right now. I need somebody that can help me on the tooling and then also help me on, you know, getting the tooling to work. And so, uh, we’re seeing a lot of excitement from that. Community, which wasn’t really as engaged with Microsoft the way they that they are now. [00:09:43] Vince Menzione: They’re really getting engaged in a big way. [00:09:46] Cyril Belikoff: Yeah, it’s promising. Like you say, you know, the, the, we’re all learning this new AI world and obviously marketplace has taken off. We’ve had the classic SaaS solutions or cloud solutions on marketplace for a while, but really un having the local partner that’s close to the customer, what the customer’s trying to need to do and be able to connect the, the traditional. [00:10:07] Cyril Belikoff: Software as a service applications with these new AI experiences and really, uh, stitch them together and help them operationalize, you know, in their own, you know, cus in their own terms and what they’re trying to, uh, do is so important. You know, um, and to your point there, there are large, they’re the large ones that are seeing opportunity on the marketplace. [00:10:27] Cyril Belikoff: But the, you know, when you get down to, uh, medium and smaller businesses, they really need their local friendly resetter to help them. [00:10:35] Vince Menzione: Yeah. [00:10:35] Cyril Belikoff: Uh, so you’re right. We are seeing an, a new en energy engagement from not only our existing 500,000 partners, but a bunch of those new ones. [00:10:44] Vince Menzione: So, uh, again, second week of 2026, and people are really just starting to wake up from the holidays. [00:10:50] Vince Menzione: Now they’re getting ready for their s ks. All these partners are lining up and getting their teams aligned. Uh, you’re in front of them. Let’s have a conversation like what should they be doing better and differently? What do they need to go do now? It’s 2026. [00:11:06] Cyril Belikoff: Yeah. Um, you know, first of all, if you’re a software company, you know, understand what the, the Microsoft marketplace can help you with, uh, can help you scale to global markets, remove burdens like tax, um, a processing, engaging with customers. [00:11:21] Cyril Belikoff: Um, we’re seeing an acceleration and doubling of, uh, not an acceleration deals, but doubling of deal sizes, as you know, through the marketplace. Uh, and there. It helps with engagement at different types of companies, whether it’s, or different types of, uh, roles in a company, whether it’s a, a procurement person or an IT person or a business person. [00:11:42] Cyril Belikoff: So, you know, get onto the marketplace, create offerings, um, and give us feedback. And then on the reseller side, um, also lots of opportunities, you know, register as, as a reseller, um, you know, understand the benefits and. The, the Azure sponsorships that we have available for you, that you can close deals with their, their, their credits and, and incentives that we provide to you. [00:12:06] Cyril Belikoff: And then figure out how you do your first deal with a software company. Um, yeah. You know, a lot of people will say like, should I have a big strategy? And Yeah. Yeah. I mean, if you want to, that’s okay, but just getting into. Uh, the marketplace, figuring out one or two deals, transacting and seeing the opportunity is many ways the best way to do it and to learn it yourself. [00:12:28] Cyril Belikoff: And then you figure out, okay, where, where’s the opportunity for me in this deal? Am I in the transaction? Uh, am I in the services around the transaction or combination? Um, and just getting your feet wet will get you going and, and, uh, get you learning. [00:12:42] Vince Menzione: You know, I think about this in the, the time the partners are, they have this huge opportunity with Microsoft around marketplace and then thinking about how they build their own ecosystem. [00:12:52] Vince Menzione: And like you said, don’t, don’t try and boil the ocean, right. Don’t try and do it all at once. Mm-hmm. But start out small, but understand, you know, work with the Microsoft teams, understand how, how co-selling works, how to engage with the, with the Microsoft organization. How to, how to be up on marketplace, how to situationally. [00:13:09] Vince Menzione: You know, Jay and I were talking about this 28 moments and he talked about a deal that started out as an AWS deal, but it wound up a Microsoft deal because NTT and Software one were involved in the in the deal and influencing the customer’s decision process. Right working with Microsoft. And so we just need to be smarter, I think. [00:13:28] Vince Menzione: I think today it’s a very different model than it was 20 years ago when you and I got started in this business. Uh, yeah. And people just really need to go think about this more strategically in how they build this. [00:13:39] Cyril Belikoff: It’s great. I totally agree. Um, like I said, getting your feet wet, understanding the co-sell to your point and, and, and how Microsoft sells. [00:13:48] Cyril Belikoff: Um, and then understand what customers are trying to, you know, get, get, get out of it with their, their Azure commitments and how they can retire their Azure commitments through purchases on marketplace, which in sense them, um, to also work on the marketplace. So you, I think partners will find Microsoft sellers. [00:14:04] Cyril Belikoff: Own compensation, um, incentive to work. We’ll find that customers are incentive to transact on the marketplace. And so just enter that, you know, triangle and, and get engaged and, uh, and learn and then give us feedback. Like, like I’ve mentioned many times with you, we, uh, we take feedback every month from customers and partners in, in forums like this, um, in other forums, and then we evolve and, you know, build out, uh, stronger experiences. [00:14:31] Vince Menzione: Yeah. Cyril, I want to thank you again. So great to have you join us today and, uh, so excited to continue our, our mutual relationship and our beneficial relationship in 2026. So thank you again for everything you do and supporting us. [00:14:45] Cyril Belikoff: Yeah, thank you. Thank you. Happy New Year to yourself and uh, and your community and, uh, thanks so much again. [00:14:50] Cyril Belikoff: Appreciate it. [00:14:50] Vince Menzione: Thank you, Cyril. The Ultimate Partner Winter Retreat is gonna be here in the Boca Studio. This is the third year that we’re gonna be here in Boca. This is always a favorite of our community members, our executive members, our sponsors and speakers. We’ll all be here in the studio, which is a really intimate setting. [00:15:12] Vince Menzione: We can see upwards of 40, 50 people. Uh, we’ll be hosting an incredible dinner at the Boca Resort overlooking the golf course. That’s an incredible property and, uh, we’d love to have you join us. Thank you for being part of the ultimate Partner community, and I hope to see you this year at one of our events. [00:15:30] Vince Menzione: Thank you.