Podcasts about msp

“Using Viirtue's Vibe platform gave me a $3,000 a month raise.” That's how one partner summed up the difference of moving from costly billing systems and third-party dependencies to Viirtue's all-in-one white label platform. In a new Technology Reseller News podcast, Doug Green speaks with Dan Rosenrauch, CEO of Viirtue, about how MSPs can unlock higher margins, keep customer ownership, and simplify operations by embracing white label VoIP instead of reselling a retail UCaaS brand. Rosenrauch explains that Viirtue's signature Vibe platform is more than billing—it's quoting, taxes, number porting, provisioning, CNAP (Caller Name Presentation), compliance, and automation—all included at no cost. For MSPs, that means avoiding the hidden drain of 3% revenue-share billing fees, which he calls “like paying interest on your own money.” With over 200,000 users already scaled on Viirtue's infrastructure, MSPs can deliver geo-redundancy, E911, QoS, and Stir/Shaken compliance without heavy engineering overhead. Rosenrauch emphasizes that today's most successful MSPs are packaging VoIP with cyber, MDR, Teams Voice, SIP trunks, and e-fax into one flat per-user rate—making VoIP not just high-margin, but also a stickier anchor service. Migration is designed to be frictionless, whether moving from a competitor's white label program or stepping up from an agency model. Viirtue provides tools, templates, and even back-end support to make transitions seamless for partners and invisible to their end customers. As Rosenrauch notes, Viirtue's model empowers MSPs to move from 20% reseller margins to 75% white label margins while keeping customer control. “It's a true growth hack—whether you're a mature MSP trying to save money or a new one just getting started.” Learn more at viirtue.com

In this episode of MSP Unplugged, we sit down with Kevin Lancaster from Channel Program to explore a game-changing new tool designed to streamline operations for MSPs — Better Tracker. If you've ever felt overwhelmed by vendor chaos, missed follow-ups, or scattered data, this episode is your wake-up call. Kevin breaks down why traditional tracking systems aren't cutting it anymore and how Better Tracker was built specifically with MSP pain points in mind. From simplifying your vendor stack to reclaiming your time, this conversation delivers actionable insight on taking back control. If you're ready to "get your s#!t together" and upgrade how your MSP runs, don't miss this one. Full Video Podcast Link: https://youtu.be/vgcoywUoM8Q --------------------------------------------------- Connect with us! --------------------------------------------------- MSP Unplugged https://mspunplugged.com/ Paco Lebron from ProdigyTeks  Email: paco@mspunplugged.com Rick Smith from Renactus Technology  Email: rick@mspnplugged.com Corey L Kirkendoll from 5K Technical Services https://linkedin.com/in/coreykirkendoll/ Kevin Lancaster from Better Tracker  https://www.linkedin.com/in/kevinlancaster/

“If you're an MSP looking for a growth hack, Viirtue Connect is the place to be.” That's how Dan Rosenrauch, Co-Founder of Viirtue, describes the company's upcoming partner conference and its broader mission to help MSPs scale smarter. In a conversation with Technology Reseller News Publisher Doug Green, Rosenrauch previewed Viirtue Connect 2025, taking place October 7–9 at the Woolworth Theater in downtown Nashville. For the first time, Viirtue is hosting the event outside its Tampa headquarters, choosing Nashville for its central location and vibrant atmosphere. “We don't often get the chance to see all of our partners in one spot,” Rosenrauch said. “Viirtue Connect is about learning how to grow together — and then celebrating together.” Despite industry-wide caution on travel budgets, registrations and sponsorships are already surpassing previous years. Rosenrauch credits this to the growing demand for smaller, more focused gatherings. “These bespoke shows resonate more with partners than the giant generalist events,” he noted. For MSPs, Viirtue Connect promises more than product updates. Attendees will gain hands-on training — from Google Ads and API integration workshops to collaborative Q&A sessions with Viirtue engineers and partners. The event will also showcase the roadmap for the v45 VoIP platform, new integrations such as Authorize.NET, and innovation from Viirtue's Vibe team. Networking opportunities will extend beyond the sessions, with evening events at Nashville landmarks like Luke's Rooftop. Beyond the conference, Rosenrauch emphasized Viirtue's broader role as a growth partner. From high-margin VoIP services to layered offerings like e-fax, cybersecurity, and AI, Viirtue is equipping MSPs with both the technology and the sales enablement to drive recurring revenue. “Our focus is on brand visibility and customer growth,” Rosenrauch said. “We're not just handing partners a solution and saying, ‘good luck.' We're teaching them how to grow.” Learn more and register at connect.viirtue.com.

Phil explained that Microsoft has made Copilot a central part of its roadmap. This means MSPs cannot afford to sit back and wait. If you are not leading your clients into Copilot, someone else will. That could mean losing accounts that you have worked hard to win. Phil shared how his own business moved from experimenting with ChatGPT into fully embedding Copilot across their development and operations. By doing so, they cut development cycles down to a fraction of the time. What used to take ten days is now done in a single day. That sort of productivity gain is not about gimmicks, it is about efficiency, growth, and having more capacity to serve clients better.  One of the big themes from our conversation was the need to link Copilot to ROI. Phil Hames emphasised that clients do not care about the tech in isolation, they care about outcomes. If you are speaking to an MD or FD, the language is about time saved, money protected, and revenue increased. A great example Phil shared was a systems integrator who said without Copilot he would need two assistants to handle the workload. That is the kind of proof point that matters in boardroom conversations. If MSPs focus on ROI, then Copilot becomes a way to open up strategic sales conversations instead of ending up as small talk at events.  We also talked about how to use Copilot to create professional service opportunities. Too often, MSPs risk giving it away by showing the wow factor without packaging it up. Phil outlined how readiness assessments can form the foundation. By reviewing secure scores, checking for malware, ensuring data backup practices are solid, and highlighting user adoption gaps, you immediately move the discussion into risk management and ongoing service delivery. He explained that the average secure score across Microsoft 365 tenants is barely above 50 per cent, and only a small minority get above 70 per cent. That means the majority of businesses are leaving themselves exposed. By positioning Copilot readiness alongside security and compliance, MSPs can frame projects that deliver real value and recurring service opportunities.  One of the most powerful ideas from Phil Hames was how to approach Copilot not as a standalone toy but as part of the wider Microsoft stack. That means choosing strategic projects with clients, solving real problems with measurable outcomes, and then wrapping managed services around them. He shared the story of an agricultural business that used AI to transform their call handling process. By capturing information automatically, decisions could be made faster, response times improved, and fewer staff were needed to handle the same volume. That is where Copilot creates ROI. MSPs who take this approach will have clear case studies to take to prospects and new markets.  We also explored the risk conversation. Many MSPs worry about how to move from talking about features to talking about business value. A practical way is to ask a client to outline their biggest business risks. If IT is not near the top, that raises alarms in itself. By integrating Copilot into this discussion, MSPs can highlight how unprotected data, misconfigured SharePoint access, or weak security controls can turn new AI functionality into a huge vulnerability. As Phil put it, switching on Copilot without readiness is like leaving the office door wide open overnight. This makes the need for ongoing management, monitoring, and support services absolutely clear.  Phil also encouraged MSPs to think about specialisation. If you build a Copilot project in one sector, do not reinvent the wheel for the next client. Package it up, document it, and replicate it across similar businesses. This approach means MSPs can build repeatable services, increase margins, and create frameworks that scale. It is the same principle as writing a book that sells thousands of copies instead of a single edition. By niching down, you can become the go to provider for that sector's AI and Copilot needs.  As we wrapped up the conversation, Phil Hames outlined three clear actions for MSPs. First, use Copilot internally so you have credibility and real stories to share. Second, package your offering so it is not only about licences but about readiness, adoption, and measurable usage. Third, keep ROI at the centre of every conversation. Without showing return on investment, clients will not stay engaged and you will miss the chance to build lasting value.  This episode was packed with practical insight that every MSP can take away. Copilot is not a passing trend, it is a core part of Microsoft's future and therefore a core part of the MSP service stack. If you approach it with the mindset of ROI, risk management, and repeatable solutions, then it becomes a gateway to bigger projects, stronger client relationships, and more profitable services. Phil Hames summed it up perfectly: if you are not in AI, how are you going to be in IT? It is time to embrace Copilot, not as a gimmick, but as a tool for growth, security, and long term client value.  Reach out to Phil Hames by visiting the TBSC website, just click HERE, or you can also email him directly at p.hames@tbsc.cloud  Make sure to check out our Ultimate MSP Growth Guide, a free guide that walks you through a proven process to take your MSP from stuck to scalable, without working even more hours. It's 44 pages rammed with advice, insights and inspiration to help you decide what support is available to you now if you want to grow and scale your business. Click HERE to get your copy.  Connect on LinkedIn HERE with Ian and also with Stuart by clicking this LINK  And when you're ready to take the next step in growing your MSP, come and take the Scale with Confidence MSP Mastery Quiz. In just three minutes, you'll get a 360-degree scan of your MSP and identify the one or two tactics that could help you find more time, engage & align your people and generate more leads.  OR   To join our amazing Facebook Group of over 400 MSPs where we are helping you Scale Up with Confidence, then click HERE  Until next time, look after yourself and I'll catch up with you soon!   

In this episode of 'It's A Numbers Game,' hosts Adam Morris and Daniel Welling are joined by guests Angie Hasenbank from Hasenbank Accounting Services (US) and Lauren McMaster from Rosy Small Business Services (Australia) for a globe-spanning discussion on mastering MSP finances. Key topics include the importance of standardised charts of accounts, proper labour allocation to see true gross margins, and the creation of disciplined workflows from quotes to invoices. Practical tips on working effectively with finance partners across time zones are also explored, aiming to help MSP owners build trust and avoid surprises. Learn the financial foundations every MSP needs to streamline operations and improve financial health.    00:00 Introduction and Guest Welcome  00:45 Global Collaboration in MSP Finance  01:36 ConnectWise Community and Common Challenges  04:53 Importance of Standardised Chart of Accounts  05:50 Payroll Allocation and Time Sheets  11:48 Product Discipline and Purchase Orders  16:23 Preparing for Financial Control  19:30 Final Thoughts and Encouragement  25:09 Episode Recap and Conclusion      Connect with Angie Hasenbank on LinkedIn by clicking here – https://www.linkedin.com/in/angie-hasenbank-b6112441/  Connect with Lauren McMaster on LinkedIn by clicking here – https://www.linkedin.com/in/lauren-mcmaster-99564938/     Connect with Daniel Welling on LinkedIn by clicking here –https://www.linkedin.com/in/daniel-welling-54659715/    Connect with Adam Morris on LinkedIn by clicking here – https://www.linkedin.com/in/adamcmorris/    Visit The MSP Finance Team website, simply click here –https://www.mspfinanceteam.com/      MSP Glossary: MSP Finance Glossary Explained | MSP Finance Team    We look forward to catching up with you on the next one. Stay tuned!       

Overview: In this episode of the SMB Community Podcast, hosts James and Amy are back to discuss various strategies for making MSP companies more valuable before a sale, including eliminating red flags, organizing business documentation, and having a clear elevator pitch. They also talk about industry trends such as the growing demand for specialized services like cloud computing and cybersecurity, the resurgence of buyer interest in smaller companies, and the impact of AI on business valuations. The hosts review recent cybersecurity incidents affecting major companies and discuss the potential need for a dedicated cyber military force. Additionally, the podcast covers notable industry news including Google's legal battle over search data, Elon Musk's new project to rival Microsoft, and Tesla's strategic shift towards humanoid robots. The episode concludes with upcoming events and courses aimed at helping MSPs leverage AI for their businesses.  --- Chapter Markers: 00:00 Introduction and Hosts Welcome  01:39 MSP Question of the Week: Increasing Company Value 06:09 Trends in M&A for Small Businesses 10:09 Recent Cybersecurity Incidents 14:19 Google's Legal Win and AI Impact 16:26 Elon Musk's New Ventures: Macro Hard and Tesla Robots 20:32 Fall Plans and Upcoming AI Course  --- New Book Release: I'm proud to announce the release of my new book, The Anthology of Cybersecurity Experts! This collection brings together 15 of the nation's top minds in cybersecurity, sharing real-world solutions to combat today's most pressing threats. Whether you're an MSP, IT leader, or simply passionate about protecting your data, this book is packed with expert advice to help you stay secure and ahead of the curve. Available now on Amazon! https://a.co/d/f2NKASI --- Sponsor Memo: Since 2006, Kernan Consulting has been through over 30 transactions in mergers & acquisitions - and just this past year, we have been involved in six (6). If you are interested in either buying, selling, or valuation information, please reach out. There is alot of activity and you can be a part of it. For more information, reach out at kernanconsulting.com

The managed services provider (MSP) market is experiencing a paradoxical trend where revenue is increasing while the number of providers is decreasing. According to Canalys data, global managed services revenue surpassed half a trillion dollars in 2024, reflecting a year-over-year growth of 9.7%. However, the number of channel partners has slightly declined by 0.6%, with large MSPs rapidly acquiring smaller ones. This consolidation trend has led to a significant shift in the market dynamics, where smaller MSPs struggle to compete against larger firms that possess superior resources and pricing power.To survive in this competitive landscape, smaller MSPs must adopt focused strategies, targeting specific customer segments or industries. By doing so, they can achieve higher profit margins, with specialized MSPs reporting EBITDA percentages between 15% to 30%, compared to just 7% for those lacking focus. The article emphasizes that smaller MSPs have several options: they can sell to larger firms, acquire smaller peers, focus on niche markets, or leverage partnerships to remain competitive. The reality is that the middle tier of MSPs is rapidly disappearing, and those who attempt to serve everyone may find themselves at a disadvantage.In addition to the MSP market dynamics, the podcast discusses recent legislative developments, including Michigan's new laws addressing deepfakes, which make it illegal to create AI-generated sexual imagery without consent. This reflects a growing trend across the U.S. to combat nonconsensual abuse imagery, with most states now having similar laws. Furthermore, the U.S. Treasury has imposed sanctions on individuals and entities linked to North Korea's illicit IT worker schemes, highlighting the security risks posed by fraudulent practices in the tech industry.The episode also covers the latest advancements in AI-powered security solutions from various vendors, including Thrive, Addigy, Arctic Wolf, and Acronis. These companies are rolling out new services and products designed to enhance security operations and protect data. The overarching theme is that as technology evolves, the risks associated with it are also increasing, and IT service providers must adapt to these changes by offering value-added services that help clients navigate the complexities of compliance and security in a rapidly changing environment. Four things to know today 00:00 MSP Market Expands to $500B as Provider Count Shrinks Amid Rapid Consolidation04:10 From Abuse Imagery to Supply Chain Threats, Regulation Struggles to Keep Up With Emerging Risks07:45 AI Everywhere: Thrive, Security Vendors, OpenAI, and Microsoft Redefine Service Provider Playbook12:39 D&H and Nutanix Growth Signals Services-Led Future as Distributors and Vendors Push Into MSP Territory This is the Business of Tech.     Supported by:  https://scalepad.com/dave/ https://cometbackup.com/?utm_source=mspradio&utm_medium=podcast&utm_campaign=sponsorship  All our Sponsors: https://businessof.tech/sponsors/ Do you want the show on your podcast app or the written versions of the stories? Subscribe to the Business of Tech: https://www.businessof.tech/subscribe/Looking for a link from the stories? The entire script of the show, with links to articles, are posted in each story on https://www.businessof.tech/ Support the show on Patreon: https://patreon.com/mspradio/ Want to be a guest on Business of Tech: Daily 10-Minute IT Services Insights? Send Dave Sobel a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/businessoftech Want our stuff? Cool Merch? Wear “Why Do We Care?” - Visit https://mspradio.myspreadshop.com Follow us on:LinkedIn: https://www.linkedin.com/company/28908079/YouTube: https://youtube.com/mspradio/Facebook: https://www.facebook.com/mspradionews/Instagram: https://www.instagram.com/mspradio/TikTok: https://www.tiktok.com/@businessoftechBluesky: https://bsky.app/profile/businessof.tech

Episode Notes:The podcast episode features Kevin Lancaster, CEO of Channel Program, as a special guest.The discussion centers on the Channel Program platform, including its tools like Navistack, which helps MSPs visualize their technology stack, manage contracts, and integrate financial data.Kevin shares insights from the vast amount of data collected by Channel Program, highlighting the significant number of product categories and tools MSPs use.A major theme is the rapid evolution and impact of AI on the MSP industry, discussing how it's increasing margins through automation but also leading to commoditization.The conversation also covers the importance for MSPs to differentiate themselves by providing business value beyond traditional IT services and how AI is influencing the M&A landscape in the sector. Listen to Shoot the Moon on Apple Podcasts or Spotify.Buy, sell, or grow your tech-enabled services firm with Revenue Rocket.

Tony Scott brings an unparalleled perspective to cybersecurity leadership, having served as CIO of the federal government, VMware, Microsoft, General Motors, and Disney before taking the helm at Intrusion during a critical turnaround phase. When Scott joined Intrusion three and a half years ago, the company was in crisis—running out of money, facing SEC investigations, and dealing with shareholder lawsuits after poor leadership decisions. Today, Intrusion has stabilized its technology, raised sufficient capital, and carved out a unique position in the Applied Threat Intelligence category, focusing on real-time packet-level network analysis that stops zero-day attacks and command-and-control communications that bypass traditional security tools. Topics Discussed: Scott's transition from government service to cybersecurity investment and eventual CEO role The crisis state of Intrusion when he joined and the turnaround strategy implemented Intrusion's pivot from direct sales to a managed service provider (MSP) go-to-market strategy The challenge of creating a new category in Applied Threat Intelligence Building and rightsizing the marketing and sales teams during the turnaround The realities of running a public company versus private enterprises Intrusion's unique packet-level network analysis technology versus conversation-based monitoring GTM Lessons For B2B Founders: Do your homework before the meeting: Scott's biggest frustration as a buyer was vendors who showed up unprepared, asking generic questions like "what keeps you up at night?" without understanding the organization or its priorities. He literally had a secret signal with his assistant to escape these meetings. B2B founders must research prospects thoroughly, understand their specific challenges, and craft relevant value propositions before requesting meetings. Generic discovery calls are a waste of everyone's time and destroy credibility. Fix the product before scaling sales: The previous CEO at Intrusion hired dozens of salespeople to sell a product that wasn't ready, resulting in zero sales during his tenure. Scott prioritized fixing scalability, reliability, and feature gaps before rebuilding the go-to-market engine. B2B founders often face pressure to hire sales teams early, but selling a broken product destroys market credibility and wastes resources. Product-market fit must precede sales-market fit. Find the right distribution channel for your product: Intrusion's breakthrough came when they stopped trying to sell directly to end customers and focused on managed service providers and managed service security providers. This channel strategy worked because Intrusion's solution enhances existing security stacks rather than replacing them, making it perfect for MSPs serving SMBs that can't afford enterprise-level security expertise. B2B founders should carefully analyze whether their solution is better suited for direct sales, channel partnerships, or hybrid approaches based on customer buying behavior and implementation complexity. Embrace being in a category of one: Despite pressure from analysts and customers to fit into existing categories, Intrusion discovered they occupy a unique position in Applied Threat Intelligence. While this creates messaging challenges, it also eliminates direct competition. Scott worked with Gartner and other analysts to establish that no other company does exactly what Intrusion does. B2B founders shouldn't force themselves into existing categories if their technology is truly differentiated—creating a new category can be more valuable than competing in crowded ones. Leverage legal training for crisis management: Scott's law school background taught him to analyze situations from a 360-degree perspective, understand all stakeholder positions, and develop comprehensive strategies. This skill set proved invaluable during Intrusion's turnaround and his previous crisis management roles. B2B founders facing difficult situations should adopt this approach: clearly define the problem, gather multiple perspectives, identify all stakeholders, and develop a theory of the case for moving forward.   //   Sponsors: Front Lines — We help B2B tech companies launch, manage, and grow podcasts that drive demand, awareness, and thought leadership. www.FrontLines.io The Global Talent Co. — We help tech startups find, vet, hire, pay, and retain amazing marketing talent that costs 50-70% less than the US & Europe.  www.GlobalTalent.co   //   Don't Miss: New Podcast Series — How I Hire Senior GTM leaders share the tactical hiring frameworks they use to build winning revenue teams. Hosted by Andy Mowat, who scaled 4 unicorns from $10M to $100M+ ARR and launched Whispered to help executives find their next role. Subscribe here: https://open.spotify.com/show/53yCHlPfLSMFimtv0riPyM 

In this illuminating episode of "MSP Business School," host Brian Doyle is joined by industry expert Todd Kane for a deep dive into the innovative world of Managed Service Providers (MSPs). Todd Kane discusses his early foray into the MSP domain and the wealth of experience he's gathered over the years. Listeners are taken on a journey through Todd's impressive career, from his beginnings as a young consultant in the tech field to his impactful roles at leading MSP companies like Longview Systems and Fully Managed. Through a data-driven and operationally focused lens, Todd sheds light on the challenges facing MSPs today, such as hypergrowth management and leadership development. The discussion emphasizes the significance of internal promotions and operational standardization to maintain a sustainable growth trajectory. Kane also addresses the critical factors an MSP needs to consider for organizational efficiency, demonstrating how the right KPIs and supportive leadership can drive substantial improvements in operational performance. Additionally, Todd explains how his consultancy endeavors, like the Service Manager Boot Camp, aim to equip MSPs with the necessary tools and training for efficient operations and effective leadership. Key Takeaways: Todd Kane emphasizes the importance of promoting leadership from within, focusing not just on senior technical ability but on holistic managerial and people skills. Operational standardization both in technical deliverables and internal processes is crucial for an MSP's success, helping eliminate chaos and ensure a predictable workflow. Effective management requires setting clear expectations, ongoing support and training, and optimal prioritization of tasks. Building and maintaining a healthy business culture is a proactive journey, reliant on deliberate leadership actions and adherence to core organizational values. Continuous operational assessment and strategic client management, including the bold step to "fire" unsuitable clients, are fundamental for long-term success and profitability in the MSP landscape. Guest Name: Todd Kane LinkedIn page: https://www.linkedin.com/in/toddakane/ Company: Evolved Management Consulting Website: https://www.evolvedmgmt.com/ Host: Brian Doyle: https://www.linkedin.com/in/briandoylemetathinq/ Sponsor: vCIOToolbox: https://vciotoolbox.com

We began by talking about the misconception that AI is a silver bullet that can be dropped into any MSP and instantly transform it. Jamie explained that AI on its own is like a brain in a jar, full of potential but not connected to anything. Automation on the other hand is like the hands, the part that does the work. When you combine the two, you get intelligent automation and that is where the real business value sits. The challenge for MSPs is not to get caught up in the marketing hype but to understand what AI really is and how it can be applied in practical ways to drive efficiency and profitability.  Jamie shared his perspective from running his own MSP for more than 25 years and highlighted that most MSP owners are being bombarded with terms like AI, automation, and intelligent automation without any clear definitions. He broke it down simply, helping us see that the language being used is part of the problem. Clients often say they want AI to solve something, but in reality, they mean automation. This is why clarity is so important for MSPs if they want to build trust with their clients and not get lost in the buzzwords.  One of the strongest points in the conversation was that AI will not fix a broken process. If your MSP has unclear or inefficient processes, then adding AI or automation on top will only make a bad situation worse and faster. Jamie encouraged MSP owners to start by mapping out their processes clearly, whether that is on a whiteboard or with sticky notes on a wall. Get the people who are involved in those processes to contribute so that you build an accurate picture of what really happens in your business. Only then can you decide which parts of the process could benefit from automation and where AI might add intelligence.  We also talked about the need for MSPs to adapt. Internally, MSPs need to be using automation and AI to improve the way they work, because competitors are already doing so. Externally, MSPs need to be ready to support their clients with education, guidance, and delivery of AI solutions. If they are not, then clients will go elsewhere and potentially move their entire IT relationship with them. The message was clear: adapt or risk being left behind.  Another important area we explored was the role of people. There is a fear that lower-level engineering roles in MSPs will disappear because AI and automation will take them over. Jamie's view is that while some tasks will be automated, the human element will always remain essential. Clients want to hear a human voice, particularly when something goes wrong, and they want to feel reassured that someone is standing alongside them. This is what builds trust and delivers the kind of service experience that creates long-term loyalty. Automation and AI should be used to enhance productivity and free up time for teams to focus on more valuable work, not as a replacement for people.  Jamie also shared practical advice for MSPs on where to start. Do not attempt to automate the most complex processes first. Instead, look for low complexity and high benefit wins. These might be gathering information into systems or notifying clients of ticket progress. These areas are often simpler to automate and can deliver quick results, creating momentum for bigger changes later on. He explained his gains methodology that looks at gathering, action, intelligence, and notify steps in processes, with the best starting points often being the gathering or notifying stages rather than jumping straight into the intelligence part.  We closed the conversation with some reflections on the future of MSPs in a world increasingly shaped by AI. Jamie's prediction is that MSPs will either embrace automation and AI as part of their service or risk being displaced by companies who do. He also believes there will be a convergence, where clients expect MSPs to deliver both IT support and automation services. Those MSPs who can educate their clients, deliver meaningful improvements, and keep the human touch will thrive.  This episode is a powerful reminder that AI in your MSP is not something to fear but something to understand properly. If you approach it with clarity, focus on your processes, involve your people, and take it step by step, then you can harness its potential to create a stronger, more efficient, and more valuable business. AI is not a magic fix, but in the right hands and with the right mindset, it can be a game changer for MSPs who are willing to adapt and lead their clients with confidence.  Connect with Jamie Claret through his LinkedIn HERE or if you want to learn more about Autonomate, feel free to visit their website HERE  Make sure to check out our Ultimate MSP Growth Guide, a free guide that walks you through a proven process to take your MSP from stuck to scalable, without working even more hours. It's 44 pages rammed with advice, insights and inspiration to help you decide what support is available to you now if you want to grow and scale your business. Click HERE to get your copy.  Connect on LinkedIn HERE with Ian and also with Stuart by clicking this LINK  And when you're ready to take the next step in growing your MSP, come and take the Scale with Confidence MSP Mastery Quiz. In just three minutes, you'll get a 360-degree scan of your MSP and identify the one or two tactics that could help you find more time, engage & align your people and generate more leads.  OR   To join our amazing Facebook Group of over 400 MSPs where we are helping you Scale Up with Confidence, then click HERE  Until next time, look after yourself and I'll catch up with you soon!  

Morse code transcription: vvv vvv Home Office set to pull balloon craft job at asylum seeker centre MSP locked out of parliament after secret toilet camera claims George Clooney film Jay Kelly praised as midlife crisis masterpiece UK blocks Israeli government delegation from defence exhibition Its a chaotic mess UK firms warn over US small parcel tax Ministers didnt do cost review of English council mergers Doctor Andrew McFarlane arrested over posts about sons rape victim Children offered chickenpox vaccine on NHS Rohingya refugees India put us on the boat like captives then threw us in the sea US Open 2025 Naomi Osaka comdemns Jelena Ostapenkos Taylor Townsend comments

Morse code transcription: vvv vvv Its a chaotic mess UK firms warn over US small parcel tax Doctor Andrew McFarlane arrested over posts about sons rape victim US Open 2025 Naomi Osaka comdemns Jelena Ostapenkos Taylor Townsend comments MSP locked out of parliament after secret toilet camera claims UK blocks Israeli government delegation from defence exhibition Children offered chickenpox vaccine on NHS Rohingya refugees India put us on the boat like captives then threw us in the sea Home Office set to pull balloon craft job at asylum seeker centre George Clooney film Jay Kelly praised as midlife crisis masterpiece Ministers didnt do cost review of English council mergers

Morse code transcription: vvv vvv MSP locked out of parliament after secret toilet camera claims Home Office set to pull balloon craft job at asylum seeker centre Rohingya refugees India put us on the boat like captives then threw us in the sea UK blocks Israeli government delegation from defence exhibition US Open 2025 Naomi Osaka comdemns Jelena Ostapenkos Taylor Townsend comments Ministers didnt do cost review of English council mergers Children offered chickenpox vaccine on NHS George Clooney film Jay Kelly praised as midlife crisis masterpiece Its a chaotic mess UK firms warn over US small parcel tax Doctor Andrew McFarlane arrested over posts about sons rape victim

Morse code transcription: vvv vvv Ministers didnt do cost review of English council mergers Rohingya refugees India put us on the boat like captives then threw us in the sea Home Office set to pull balloon craft job at asylum seeker centre US Open 2025 Naomi Osaka comdemns Jelena Ostapenkos Taylor Townsend comments George Clooney film Jay Kelly praised as midlife crisis masterpiece Doctor Andrew McFarlane arrested over posts about sons rape victim Children offered chickenpox vaccine on NHS UK blocks Israeli government delegation from defence exhibition MSP locked out of parliament after secret toilet camera claims Its a chaotic mess UK firms warn over US small parcel tax

Morse code transcription: vvv vvv Minneapolis school attacker obsessed with idea of killing children, officials say Epping hotel asylum seeker says were in the dark about future US Fed Governor Lisa Cook sues Trump over attempt to fire her European leaders outraged after Russian strikes kill 21 and damage EUs HQ Manchester United Ruben Amorim retains backing of the club MSP locked out of parliament after secret toilet camera claims Jessie J cancels tour dates to undergo further cancer surgery Volunteer Met officer found guilty of child sex offences George Clooney film Jay Kelly praised as midlife crisis masterpiece Price of Mounjaro could be discounted in UK pharmacies

I recently coached an MSP seller who spent over 20 hours chasing a $5,000 deal only to get completely ghosted at the end - sound familiar? If you're tired of getting stuck in sales purgatory, chasing deals you were never going to win, I'm going to show you three specific strategies to break free and force more decisions. First, use your discovery phase strategically to understand their actual buying process by asking the right questions about urgency, decision-making structure, and stakeholders involved. Second, after your proposal presentation, get them to quantify their interest on a 1-10 scale and then ask the crucial follow-up question: "What would make it a 10?" This reveals the real objections you need to address. Finally, make it easy for prospects to say no by giving them permission to tell you if they've gone a different direction - you'll either stop wasting time on lost deals or they'll put themselves back into the buying process. These three techniques will help you allocate your time more effectively and stop chasing deals that are already dead.//Welcome to Repeatable Revenue, hosted by strategic growth advisor , Ray J. Green.About Ray:→ Former Managing Director of National Small & Midsize Business at the U.S. Chamber of Commerce, where he doubled revenue per sale in fundraising, led the first increase in SMB membership, co-built a national Mid-Market sales channel, and more.→ Former CEO operator for several investor groups where he led turnarounds of recently acquired small businesses.→ Current founder of MSP Sales Partners, where we currently help IT companies scale sales: www.MSPSalesPartners.com→ Current Sales & Sales Management Expert in Residence at the world's largest IT business mastermind.→ Current Managing Partner of Repeatable Revenue Ventures, where we scale B2B companies we have equity in: www.RayJGreen.com//Follow Ray on:YouTube | LinkedIn | Facebook | Twitter | Instagram

Morse code transcription: vvv vvv George Clooney film Jay Kelly praised as midlife crisis masterpiece Volunteer Met officer found guilty of child sex offences European leaders outraged after Russian strikes kill 21 and damage EUs HQ Price of Mounjaro could be discounted in UK pharmacies Jessie J cancels tour dates to undergo further cancer surgery MSP locked out of parliament after secret toilet camera claims US Fed Governor Lisa Cook sues Trump over attempt to fire her Epping hotel asylum seeker says were in the dark about future Minneapolis school attacker obsessed with idea of killing children, officials say Manchester United Ruben Amorim retains backing of the club

Morse code transcription: vvv vvv Jessie J cancels tour dates to undergo further cancer surgery European leaders outraged after Russian strikes kill 21 and damage EUs HQ US Fed Governor Lisa Cook sues Trump over attempt to fire her MSP locked out of parliament after secret toilet camera claims Manchester United Ruben Amorim retains backing of the club Epping hotel asylum seeker says were in the dark about future Volunteer Met officer found guilty of child sex offences George Clooney film Jay Kelly praised as midlife crisis masterpiece Price of Mounjaro could be discounted in UK pharmacies Minneapolis school attacker obsessed with idea of killing children, officials say

Morse code transcription: vvv vvv US Fed Governor Lisa Cook sues Trump over attempt to fire her European leaders outraged after Russian strikes kill 21 and damage EUs HQ Epping hotel asylum seeker says were in the dark about future Price of Mounjaro could be discounted in UK pharmacies Manchester United Ruben Amorim retains backing of the club Volunteer Met officer found guilty of child sex offences MSP locked out of parliament after secret toilet camera claims Jessie J cancels tour dates to undergo further cancer surgery George Clooney film Jay Kelly praised as midlife crisis masterpiece Minneapolis school attacker obsessed with idea of killing children, officials say

What happens when a family-owned computer repair shop faces the recession, changing technology, and the challenges of scaling? James Thompson of ECS Technology Solutions shares how he transformed his father's local IT business into a thriving managed service provider (MSP).In this episode of Now That's IT: Stories of MSP Success, host Chris Massey dives into James's journey of turning obstacles into opportunities, including:Transitioning from break/fix to managed services — and convincing his father it would workBuilding a support group for family-owned businesses to navigate unique challengesScaling from 4 employees to 23 while maintaining strong culture and customer relationshipsThe pivotal role of EOS (Entrepreneurial Operating System) in fixing leadership gaps post-COVIDWhy culture, accountability, and the “right people in the right seats” fuel long-term MSP growthWhether you're running a family business, leading an MSP through change, or looking for inspiration on leadership and culture, James's story shows how resilience, vision, and people-first leadership can transform an IT business into something remarkable.Let us help you unlock your business's full potential.N-able Business Transformation is Expert led and Peer informed.These valuable executive programs are tailored to provide effective guidance and a faster path to a scalable and successful business.Book a Call with Chris Massey now to learn what Business Transformation can do for you! 'Now that's it: Stories of MSP Success,' dives into the journeys of some of the trailblazers in our industry to find out how they used their passion for technology to help turn Managed Services into the thriving sector it is today. Every episode is packed with the valuable insights, practical strategies, and inspiring anecdotes that lead our guests to the transformative moment when they knew….. Now, that's it.This podcast provides educational information about issues that may be relevant to information technology service providers. Nothing in the podcast should be construed as any recommendation or endorsement by N-able, or as legal or any other advice. The views expressed by guests are their own and their appearance on the podcast does not imply an endorsement of them or any entity they represent. Views and opinions expressed by N-able employees are those of the employees and do not necessarily reflect the view of N-able or its officers and directors. The podcast may also contain forward-looking statements regarding future product plans, functionality, or development efforts that should not be interpreted as a commitment from N-able related to any deliverables or timeframe. All content is based on information available at the time of recording, and N-able has no obligation to update any forward-looking statements.

Overview: In this episode of the SMB Community Podcast, hosts Amy and James discuss various topics including the shift in weather in the Midwest, the importance of developing an AI practice for Managed Service Providers (MSPs), and insights from top MSP executives about AI in the workforce. Amy highlights her AI course for MSPs, emphasizing the need for an AI acceptable use policy. The hosts also discuss the potential challenges and opportunities in AI investments, recent news about foldable phones from Apple, and the significance of the Windows 95 anniversary. Additionally, they mention the partnership between Ninja One and Halo, and James shares details about the upcoming Millionaire Mastermind event in September.  --- Chapter Markers: 00:00 Introduction and Greetings  02:14 MSP Question of the Week: Starting an AI Practice 06:22 AI in the Workforce: Insights from Executives 12:00 Tech News: Apple and Microsoft Updates 17:19 Ninja One and Halo Partnership 19:05 Upcoming Events: Millionaire Mastermind  21:27 Conclusion and Contact Information --- New Book Release: I'm proud to announce the release of my new book, The Anthology of Cybersecurity Experts! This collection brings together 15 of the nation's top minds in cybersecurity, sharing real-world solutions to combat today's most pressing threats. Whether you're an MSP, IT leader, or simply passionate about protecting your data, this book is packed with expert advice to help you stay secure and ahead of the curve. Available now on Amazon! https://a.co/d/f2NKASI --- Sponsor Memo: Since 2006, Kernan Consulting has been through over 30 transactions in mergers & acquisitions - and just this past year, we have been involved in six (6). If you are interested in either buying, selling, or valuation information, please reach out. There is alot of activity and you can be a part of it. For more information, reach out at kernanconsulting.com

Send us a textIn this thoughtful episode of the Joey Pinz Conversations podcast, Joey is joined by Victoria Bruns, a former educator, lifelong horsewoman, and now a rising voice in human-centered cybersecurity.

Send us a textIn this energizing episode of the Joey Pinz Discipline Conversations podcast, Joey talks with Scott Barlow, Global VP of MSP and Cloud at Sophos, about how MSPs are becoming the true frontline of cybersecurity—and what vendors must do to support them.

Send us a text

Send us a textWhat do street food in Vietnam, varsity football, and DMARC email authentication have in common? In this immersive episode, Joey Pinz sits down with Michael Chester for a lively conversation that connects personal transformation with global impact.

Send us a textWhat do cooking steaks, German football, and MSP automation have in common? In this enriching episode, Joey Pinz chats with Mathias Zeumer about how life in the kitchen, yoga, and cybersecurity intersect in surprising ways. From 10 summers in a private club to managing human risk in the digital world, Mathias brings a grounded, practical philosophy to everything he does.

Send us a textIn this action-packed episode, Joey Pinz sits down with cybersecurity veteran and ex-MSP operator Chris Loehr. From his early days as a two-footed soccer midfielder to leading Solis Security through complex ransomware response cases, Chris shares insights forged in both cleats and crisis. ⚽

Send us a textIn this powerhouse episode, Joey Pinz welcomes Robin Robins—industry icon, entrepreneur, and founder of Technology Marketing Toolkit—for an unfiltered, deeply personal conversation on what it really takes to succeed in the MSP world and beyond.Robin shares how she went from being homeless at 14 to building a multimillion-dollar marketing empire. She breaks down the truth behind sales vs. marketing, why most MSPs fail to scale, and what separates leaders from managers. Along the way, Robin opens up about her exit, post-sale emotions, imposter syndrome, grief, and why happiness is not the goal—impact is.This episode is raw, real, and packed with wisdom for MSPs, entrepreneurs, and anyone chasing success with purpose.

Send us a textIn this high-energy episode of the Joey Pinz Discipline Conversations podcast, Joey sits down with Ryan Walsh, founding executive of Pax8 and chair of the GTIA Member Champions, to talk teamwork, technology, and transformation.

Send us a textIn this powerful episode of the Joey Pinz Discipline Conversations podcast, host Joey Pinz sits down with Pete Busam, Navy veteran, marketing strategist, and founder of Equilibrium Consulting. Pete shares his inspiring journey from launching vertical missile systems aboard warships to scaling multimillion-dollar MSPs and coaching tech leaders through strategic marketing and operational maturity.Learn how Pete's nonprofit, the USS Bunker Hill Association, supports over 21,000 veterans, and why he believes discipline, process, and health are essential to success—in business and in life.They explore:

Send us a textIn this refreshingly candid episode of the Joey Pinz Discipline Conversations podcast, Joey dives deep with Nadav Shenker, CEO of Vircom, a leading provider of email security solutions.

If you are an MSP, there is probably at least one tool in both the physical space and the digital space that you were just awestruck when you finally got your hands on it. I sit down with Charles Love of ShowTech Solutions to talk about some tools from the wayback days and how the tools today are in some ways truly transformational in how they save us time, make us more accurate, and help us take better care of our clientsIf you are a Managed Service Provider (MSP), you likely have experienced a moment of awe when you finally got your hands on a tool—whether it was in the physical realm or the digital space. I recently sat down with Charles Love from ShowTech Solutions to discuss some of the tools from the past and how today's tools are truly transformational. They save us time, enhance our accuracy, and allow us to provide better care for our clients..

In this engaging episode of "MSP Business School," host Brian Doyle chats with David Shultis, who shares unique insights from his dual role as an MSP leader and a university professor. Shultis delves into his journey from working in customer service to founding Red Panda Systems, an MSP recognized for its exceptional client-centric approach and comprehensive cybersecurity solutions. This episode brings out David's dedication to teaching and his proactive efforts in shaping cybersecurity education at UNLV. Throughout the conversation, Shultis emphasizes the importance of integrating top-notch customer service with technical expertise. Keywords like "cybersecurity," "MSP solutions," and "customer experience" are prominent as the discussion turns to how organizations can stay competitive amidst evolving threats. David shares practical approaches to risk management and education, highlighting the importance of real-world experience in fostering cybersecurity skills. Discover how Red Panda Systems and its commitment to community involvement exemplify innovative practices in the business landscape. Key Takeaways: Service Excellence: Providing top-tier customer service creates a unique distinction in the competitive MSP landscape. Cybersecurity Education: Real-world experience is crucial, and educational institutions like UNLV are leading the way in practical cybersecurity training. Community Engagement: Volunteering and community involvement are essential components of a thriving business strategy. Career Development: Investing in employee education not only boosts individual growth but enhances organizational success. Business with a Purpose: Understanding both the technological and business aspects of cybersecurity helps drive successful outcomes.   Guest Name: David Shultis LinkedIn page: https://www.linkedin.com/in/redpanda-systems/ Company: Red Panda Systems  Website: https://redpandasystems.com/ Host: Brian Doyle: https://www.linkedin.com/in/briandoylemetathinq/ Sponsor: vCIOToolbox: https://vciotoolbox.com

In this episode of MSP Unplugged, we sit down with Dan Wensley, CEO of GTIA, to unpack the powerful transformation of the Global Technology Industry Association. Dan shares how GTIA is shifting from certification-focused roots to becoming a purpose-built, community-first nonprofit dedicated to helping MSPs, vendors, and IT professionals thrive. We dive into GTIA's new mission, explore its four foundational pillars—People, Resources, Community, and Advancement—and get a first look at how this reinvention is setting a bold new course for the channel. If you're an MSP looking for community, support, and a seat at the table, you won't want to miss this conversation.   Full Video Podcast Link: https://youtu.be/NP5GH2UEO7A --------------------------------------------------- Connect with us! --------------------------------------------------- MSP Unplugged https://mspunplugged.com/ Paco Lebron from ProdigyTeks  Email: paco@mspunplugged.com Rick Smith from Renactus Technology  Email: rick@mspnplugged.com Corey L Kirkendoll from 5K Technical Services https://linkedin.com/in/coreykirkendoll/ Dan Wensley from GTIA https://www.linkedin.com/in/danwensleyceogtia/  

Jamie Greene, an MSP for the West of Scotland region, defected earlier this year from the Conservatives to the Liberal Democrats. Most defections in Scotland – indeed across the UK – seem to be from the Tories to Reform, so what is behind Jamie's motivations to go in a different direction? What are his reflections on the splintering of politics, particularly in Scotland, as we look ahead to next year's Holyrood elections? And does he agree that this is shaping up to be the most consequential Scottish Parliament election of modern times? In Jamie's view, Reform have shown to struggle with power in the areas they've been successful in, but admits that the Liberal Democrats could learn from Reform in some ways. Can the Lib Dems emulate Reform's Scottish surge?Produced by Patrick Gibbons.Become a Spectator subscriber today to access this podcast without adverts. Go to spectator.co.uk/adfree to find out more.For more Spectator podcasts, go to spectator.co.uk/podcasts.Contact us: podcast@spectator.co.uk Hosted on Acast. See acast.com/privacy for more information.

Neil is not someone who talks theory without having walked the walk. With over 30 years in the IT industry, including seven and a half years running a highly successful MSP in the East Midlands, Neil has experienced the highs, the challenges, and the pivotal moments that make all the difference when scaling a business. His MSP grew to around 300 clients, a 35-strong team, and was turning over close to £5 million by the time he exited earlier this year. Now through MSP Clarity, Neil helps other MSP owners gain the direction and focus they need to grow and scale effectively.  We dig into the lessons Neil wishes he had applied earlier and the big shifts that brought the most impact. One of his strongest messages is the need to define your offering early and price it with structure. Too many MSPs start with finger-in-the-air pricing, lose track as clients scale, and fail to set clear rate cards. Neil also stresses the value of building your brand and tone of voice early, getting clear on who you serve, why you serve them, and how you communicate that. He is adamant that MSP Marketing is not about vague “we do IT” messages or chasing every business with a computer, but about being specific and showing genuine understanding of your target market. In his case, focusing on accountants and solicitors played to his team's strengths and created a reputation that brought in higher quality leads.  We explore the pitfalls MSPs fall into, including relying solely on referrals, neglecting their websites, using fear-based tactics, overpromising and underdelivering, spamming LinkedIn messages, and failing to follow up leads consistently. Neil explains why traditional marketing often fails for MSPs, and why the key is building a long-term journey for prospects with consistent, value-adding touch points. The most successful MSP Marketing is about staying visible and relevant over time, understanding that some prospects will take months or even years to convert. He also highlights the importance of making the most of your existing client base, tracking what products or services they are not yet buying from you, and approaching them with solutions that genuinely improve their business.  We then move into Neil's top do's for MSP Marketing, starting with defining your ideal client profile and focusing on business outcomes rather than tech specs. He champions the use of case studies and testimonials as powerful social proof, creating helpful educational content to empower clients, and leveraging tools like local SEO and Google Business profiles to make it easier for people to find and trust you. He is a big believer in building strong referral and partner programmes, using LinkedIn for consistent outreach and brand building, and nurturing leads with purposeful email sequences that move them closer to a decision. Throughout, Neil emphasises the need to track the metrics that matter and to align marketing with your sales process so that what is promised is delivered exactly as expected.  What comes through clearly in this conversation is that good MSP Marketing is not about gimmicks or quick wins. It is about clarity, consistency, and doing the basics exceptionally well. Neil's advice is to know your market, communicate clearly, keep showing up, and make every client interaction a demonstration of the value you bring. His three closing tips are to use a whitespace matrix to uncover quick wins with your current clients, niche down to the sectors you enjoy and excel in, and simply keep doing the job you are paid to do better than the competition.  Whether you are just starting to build your marketing strategy or you are looking to refine and scale what is already working, this episode is packed with practical tips you can apply straight away. Neil Shaw's experience and straight-talking approach make it a must-listen for any MSP owner serious about creating marketing that actually delivers results. If you are ready to cut through the noise and focus on what really works in MSP Marketing, this conversation will give you the clarity and confidence to make it happen.  Reach out to Neil Shaw by sending him an email at neil@mspclarity.co.uk or connect with him on LinkedIn by clicking HERE.  Make sure to check out our Ultimate MSP Growth Guide, a free guide that walks you through a proven process to take your MSP from stuck to scalable, without working even more hours. It's 44 pages rammed with advice, insights and inspiration to help you decide what support is available to you now if you want to grow and scale your business. Click HERE to get your copy.  Connect on LinkedIn HERE with Ian and also with Stuart by clicking this LINK  And when you're ready to take the next step in growing your MSP, come and take the Scale with Confidence MSP Mastery Quiz. In just three minutes, you'll get a 360-degree scan of your MSP and identify the one or two tactics that could help you find more time, engage & align your people and generate more leads.  OR   To join our amazing Facebook Group of over 400 MSPs where we are helping you Scale Up with Confidence, then click HERE  Until next time, look after yourself and I'll catch up with you soon!   

Happy Friday from the Engage Podcast team. Get a recap of the MEC's week with our new Engage Weekly episode available now. Here's what's on the radar: Show your union pride. Wear your ALPA pin! The Engage Podcast takes a deep dive into disability Your MEC will meet in MSP next week! Get an update on Comply365 and other Committee news/events Have a great weekend and stay Engaged. Show Notes: Get your ALPA pinLearn more about Delta pilot disability Track open grievances Send a DART to R&I about Prudent RX Get Delta MEC updates via Telegram!

I've lost hundreds of thousands of dollars by being too humble....I cringe at the people that hype themselves and their services up constantly. But I'm the one that has been wrong, not them. In this short episode, I give specific examples of missed opportunities, explain how we're properly communicating what we're doing now, and share an example of an MSP that is crushing it by positioning a simple service like MDR in a way that makes their prospects care.

I see ads all the time claiming that "building rapport" is a lie and you need to learn how to sell without it - but these so-called experts are completely missing the point. In this video, I break down the massive misunderstanding around what rapport actually is in sales. It's not about small talk, weather conversations, or chatting about family photos on someone's desk - that's just likability, not rapport. Real rapport is about establishing trust, credibility, and demonstrating that you have the expertise to solve their problems. I'll show you how to build genuine rapport by showing up prepared, asking targeted questions that prove you understand their business and industry, and positioning yourself as a credible expert who can actually deliver results.If you're in MSP sales and tired of the surface-level rapport advice, this video will set the record straight on what rapport really means and how to build it the right way.//Welcome to Repeatable Revenue, hosted by strategic growth advisor , Ray J. Green.About Ray:→ Former Managing Director of National Small & Midsize Business at the U.S. Chamber of Commerce, where he doubled revenue per sale in fundraising, led the first increase in SMB membership, co-built a national Mid-Market sales channel, and more.→ Former CEO operator for several investor groups where he led turnarounds of recently acquired small businesses.→ Current founder of MSP Sales Partners, where we currently help IT companies scale sales: www.MSPSalesPartners.com→ Current Sales & Sales Management Expert in Residence at the world's largest IT business mastermind.→ Current Managing Partner of Repeatable Revenue Ventures, where we scale B2B companies we have equity in: www.RayJGreen.com//Follow Ray on:YouTube | LinkedIn | Facebook | Twitter | Instagram

In this engaging episode of the MSP Business School podcast, host Brian Doyle reconnects with Jake Carroll, a recognized voice in the MSP sphere, currently spearheading innovative initiatives at Inforcer. Jake shares his extensive insights on AI enablement and how AI is transforming the MSP landscape, particularly through security applications and policy management within Microsoft 365. In a world where technology is continuously evolving, this episode poses essential discussions on leveraging AI tools to optimize efficiency and improve market reach. The conversation dives deep into how inforcer positions itself in the market by aiding MSPs in configuring and maintaining secure Microsoft 365 environments. Jake elaborates on the significance of Microsoft 365 security in underpinning AI readiness for SMBs and details how MSPs can grow and solidify their relationships with clients by tackling pressing issues like AI security. Core themes explored include the interplay between AI adoption and business risk management, showcasing how MSPs can capitalize on these developments to enhance client interactions and service delivery.   Key Takeaways: AI is being increasingly used in the MSP industry for content creation, enhancing efficiency and streamlining communication tasks. inforcer aids MSPs by managing and securing Microsoft 365 environments, emphasizing the importance of security as fundamental for AI readiness. MSPs are encouraged to focus on understanding clients' business models, critical workflows, and how technology can address business risk and efficiency. With AI tools like Microsoft Copilot becoming integral, MSPs need to adopt and adapt to these technologies to provide enhanced client service. Leveraging AI and content repurposing strategies can greatly improve MSPs' marketing output and client engagement tactics. Guest Name: Jake Carroll LinkedIn page: https://www.linkedin.com/in/jake-carroll-3855977/ Company: inforcer  Website: https://www.inforcer.com/ Host: Brian Doyle: https://www.linkedin.com/in/briandoylemetathinq/ Sponsor: vCIOToolbox: https://vciotoolbox.com

Overview: In this episode of the SMB Community Podcast, hosts James and Amy discuss various topics including the challenges of hiring level 3 and level 4 IT professionals, the importance of certifications and ongoing education in the IT industry, and the current job hiring trends influenced by the COVID-19 pandemic. They also touch upon an interesting study on the growth of millionaires globally and its implications. The hosts offer practical advice for SMBs on developing relationships with subcontractors and enhancing company culture to attract top talent.  --- Chapter Markers: 00:00 Introduction and Greetings 02:08 MSP Question of the Week: Attracting Top-Level Technical Talent 08:47 Discussion on Millionaires and Wealth Distribution 15:24 The Importance of In-Person Job Interviews 19:34 Value of Job Skill Certificates and Continuous Learning 27:27 Conclusion --- New Book Release: I'm proud to announce the release of my new book, The Anthology of Cybersecurity Experts! This collection brings together 15 of the nation's top minds in cybersecurity, sharing real-world solutions to combat today's most pressing threats. Whether you're an MSP, IT leader, or simply passionate about protecting your data, this book is packed with expert advice to help you stay secure and ahead of the curve. Available now on Amazon! https://a.co/d/f2NKASI --- Sponsor Memo: Since 2006, Kernan Consulting has been through over 30 transactions in mergers & acquisitions - and just this past year, we have been involved in six (6). If you are interested in either buying, selling, or valuation information, please reach out. There is alot of activity and you can be a part of it. For more information, reach out at kernanconsulting.com

Dave Sobel interviews Jennifer Oladipo, an award-winning business and technology journalist turned consultant, about the communication challenges faced by Managed Service Providers (MSPs) in their sales processes. Jennifer emphasizes that while MSPs are often perceived as poor at sales, they excel in consultative selling. The real issue lies in their ability to translate technical expertise into relatable messaging for their clients. She highlights the importance of understanding the client's world and addressing their specific pain points, rather than leading with technology.Jennifer discusses the necessity for MSPs to engage deeply with their target audience, encouraging them to listen to the conversations happening around them. By understanding the everyday challenges faced by their clients, such as common frustrations like printer issues, MSPs can tailor their messaging to resonate more effectively. This approach not only demonstrates empathy but also positions the MSP as a partner who truly understands the client's needs.The conversation also delves into the significance of competitive intelligence and market awareness. Jennifer shares practical tips for gathering insights about competitors, such as utilizing LinkedIn's ad library to analyze marketing strategies. She stresses the importance of recognizing buying signals and understanding industry trends to adapt messaging and offerings accordingly. This comprehensive understanding allows MSPs to differentiate themselves in a crowded market.Finally, Jennifer urges MSPs to move away from clichéd messaging that focuses solely on technology or generic support. Instead, she advocates for authentic communication that reflects the unique strengths and values of the MSP. By doing so, they can create memorable connections with potential clients and stand out in a competitive landscape. The episode concludes with Jennifer inviting listeners to connect with her for further discussions on these topics. All our Sponsors: https://businessof.tech/sponsors/ Do you want the show on your podcast app or the written versions of the stories? Subscribe to the Business of Tech: https://www.businessof.tech/subscribe/Looking for a link from the stories? The entire script of the show, with links to articles, are posted in each story on https://www.businessof.tech/ Support the show on Patreon: https://patreon.com/mspradio/ Want to be a guest on Business of Tech: Daily 10-Minute IT Services Insights? Send Dave Sobel a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/businessoftech Want our stuff? Cool Merch? Wear “Why Do We Care?” - Visit https://mspradio.myspreadshop.com Follow us on:LinkedIn: https://www.linkedin.com/company/28908079/YouTube: https://youtube.com/mspradio/Facebook: https://www.facebook.com/mspradionews/Instagram: https://www.instagram.com/mspradio/TikTok: https://www.tiktok.com/@businessoftechBluesky: https://bsky.app/profile/businessof.tech

Multiple system atrophy is a rare, sporadic, adult-onset, progressive, and fatal neurodegenerative disease. Accurate and early diagnosis remains challenging because it presents with a variable combination of symptoms across the autonomic, extrapyramidal, cerebellar, and pyramidal systems. Advances in brain imaging, molecular biomarker research, and efforts to develop disease-modifying agents have shown promise to improve diagnosis and treatment. In this episode, Casey Albin, MD speaks with Tao Xie, MD, PhD, author of the article “Multiple System Atrophy” in the Continuum® August 2025 Movement Disorders issue. Dr. Albin is a Continuum® Audio interviewer, associate editor of media engagement, and an assistant professor of neurology and neurosurgery at Emory University School of Medicine in Atlanta, Georgia. Dr. Xie is director of the Movement Disorder Program, chief of the Neurodegenerative Disease Section in the department of neurology at the University of Chicago Medicine in Chicago, Illinois. Additional Resources Read the article: Multiple System Atrophy Subscribe to Continuum®: shop.lww.com/Continuum Earn CME (available only to AAN members): continpub.com/AudioCME Continuum® Aloud (verbatim audio-book style recordings of articles available only to Continuum® subscribers): continpub.com/Aloud More about the American Academy of Neurology: aan.com Social Media facebook.com/continuumcme @ContinuumAAN Host: @caseyalbin Full episode transcript available here Dr. Jones: This is Dr Lyell Jones, Editor-in-Chief of Continuum. Thank you for listening to Continuum Audio. Be sure to visit the links in the episode notes for information about earning CME, subscribing to the journal, and exclusive access to interviews not featured on the podcast. Dr Albin: Hello everyone, this is Dr Casey Albin. Today I'm interviewing Dr Tao Xie about his article on diagnosis and management of multiple system atrophy, which appears in the August 2025 Continuum issue on movement disorders. Welcome to the podcast, and please introduce yourself to our audience. Dr Xie: Thank you so much, Dr Albin. My name is Tao Xie, and sometimes people also call me Tao Z. I'm a mood disorder neurologist, professor of neurology at the University of Chicago. I'm also in charge of the mood disorder program here, and I'm the section chief in the neurodegenerative disease in the Department of Neurology at the University of Chicago Medicine. Thank you for having me, Dr Albin and Dr Okun and the American Academy of Neurology. This is a great honor and pleasure to be involved in this education session. Dr Albin: We are delighted to have you, and thank you so much for the thoughtful approach to the diagnosis and management. I really want to encourage our listeners to check out this article. You know, one of the things that you emphasize is multiple system atrophy is a fairly rare condition. And I suspect that clinicians and trainees who even have a fair amount of exposure to movement disorders may not have encountered that many cases. And so, I was hoping that you could just start us off and walk us through what defines multiple system atrophy, and then maybe a little bit about how it's different from some of the more commonly encountered movement disorders. Dr Xie: This is a really good question, Dr Albin. Indeed, MSA---multisystem atrophy----is a rare disease. It is sporadic, adult-onset, progressive, fatal neurodegenerative disease. By the name MSA, multisystem atrophy. Clinically, it will present with multiple symptoms and signs involving multiple systems, including symptoms of autonomic dysfunction and symptoms of parkinsonism, which is polyresponsive to the levodopa treatment; and the symptom of cerebellar ataxia, and symptom of spasticity and other motor and nonmotor symptoms. And you may be wondering, what is the cause- underlying cause of these symptoms? Anatomically, we can find the area in the basal ganglia striatonigral system, particularly in the putamen and also in the cerebellar pontine inferior, all of the nuclear area and the specific area involved in the autonomic system in the brain stem and spinal cord: all become smaller. We call it atrophy. Because of the atrophy in this area, they are responsible for the symptom of parkinsonism if it is involved in the putamen and the cerebral ataxia, if it's involved in the pons and cerebral peduncle and the cerebellum. And all other area, if it's involved in the autonomic system can cause autonomic symptoms as well. So that's why we call it multisystem atrophy. And then what's the underlying cellular and subcellular pathological, a hallmark that is in fact caused by misfolded alpha-synuclein aggregate in the oligodontia site known as GCI---glial cytoplasmic increasing bodies---in the cells, and sometimes it can also be found in the neuronal cell as well in those areas, as mentioned, which causes the symptom. But clinically, the patient may not present all the symptoms at the same time. So, based on the predominant clinical symptom, if it's mainly levodopa, polyresponsive parkinsonism, then we call it MSAP. If it's mainly cerebellar ataxia, then we call it MSAC. But whether we call it MSP or MSC, they all got to have autonomic dysfunction. And also as the disease progresses, they can also present both phenotypes together. We call that mixed cerebellar ataxia and parkinsonism in the advanced stage of the disease. So, it is really a complicated disease. The complexity and the similarity to other mood disorders, including parkinsonism and the cerebellar ataxia, make it really difficult sometimes, particularly at the early stages of disease, to differentiate one from the other. So, that was challenging not only for other professionals, general neurologists and even for some movement disorder specialists, that could be difficult particularly if you aim to make an accurate and early diagnosis. Dr Albin: Absolutely. That is such a wealth of knowledge here. And I'm going to distill it just a little bit just to make sure that I understand this right. There is alpha-synuclein depositions, and it's really more widespread than one would see maybe in just Parkinson's disease. And with this, you are having patients present with maybe one of two subtypes of their clinical manifestations, either with a Parkinson's-predominant movement disorder pattern or a cerebellar ataxia type movement disorder pattern. Or maybe even mixed, which really, you know, we have to make things quite complicated, but they are all unified and having this shared importance of autonomic features to the diagnosis. Have I got that all sort of correct? Dr Xie: Correct. You really summarize well. Dr Albin: Fantastic. I mean, this is quite a complicated disease. I would pose to you sort of a case, and I imagine this is quite common to what you see in your clinic. And let's say, you know, a seventy-year-old woman comes to your clinic because she has had rigidity and poor balance. And she's had several falls already, almost always from ground level. And her family tells you she's quite woozy whenever she gets up from the chair and she tends to kind of fall over. But they noticed that she's been stiff,and they've actually brought her to their primary care doctor and he thought that she had Parkinson's disease. So, she started levodopa, but they're coming to you because they think that she probably needs a higher dose. It's just not working out very well for her. So how would you sort of take that history and sort of comb through some of the features that might make you more concerned that the patient actually has undiagnosed multiple systems atrophy? Dr Xie: This is a great case, because we oftentimes can encounter similar cases like this in the clinic. First of all, based on the history you described, it sounds like an atypical parkinsonism based on the slowness, rigidity, stiffness; and particularly the early onset of falls, which is very unusual for typical Parkinson disease. It occurs too early. If its loss of balance, postural instability, and fall occurred within three years of disease onset---usually the motor symptom onset---then it raises a red flag to suspect this must be some atypical Parkinson disorders, including multiple system atrophy. Particularly, pou also mentioned that the patient is poorly responsive to their levodopa therapy, which is very unusual because for Parkinson disease, idiopathic Parkinson disease, we typically expect patients would have a great response to the levodopa, particularly in the first 5 to 7 years. So to put it all together, this could be atypical parkinsonism, and I could not rule out the possibility of MSA. Then I need to check more about other symptoms including autonomic dysfunction, such as orthostatic hypertension, which is a blood pressure drop when the patient stands up from a lying-down position, or other autonomic dysfunctions such as urinary incontinence or severe urinary retention. So, in the meantime, I also have to put the other atypical Parkinson disorder on the differential diagnosis, such as PSP---progressive supranuclear palsy---and the DLBD---dementia with Lewy body disease.---Bear this in mind. So, I want to get more history and more thorough bedside assessment to rule in or rule out my diagnosis and differential diagnosis. Dr Albin: That's super helpful. So, looking for early falls, the prominence of autonomic dysfunction, and then that poor levodopa responsiveness while continuing to sort of keep a very broad differential diagnosis? Dr Xie: Correct. Dr Albin: One of the things that I just have to ask, because I so taken by this, is that you say in the article that some of these patients actually have preservation of smell. In medical school, we always learn that our Parkinson's disease patients kind of had that early loss of smell. Do you find that to be clinically relevant? Is that- does that anecdotally help? Dr Xie: This is a very interesting point because we know that the loss of smelling function is a risk effect, a prodromal effect, for the future development of Parkinson disease. But it is not the case for MSA. Strange enough, based on the literature and the studies, it is not common for the patient with MSA to present with anosmia. Some of the patients may have mild to moderate hyposmia, but not to the degree of anosmia. So, this is why even in the more recent diagnosis criteria, the MDS criteria published 2022, it even put the presence of anosmia in the exclusion criteria. So, highlight the importance of the smell function, which is well-preserved for the majority in MSA, into that category. So, this is a really interesting point and very important for us, particularly clinicians, to know the difference in the hyposmia, anosmia between the- we call it the PD, and the dementia Lewy bodies versus MSA. Dr Albin: Fascinating. And just such a cool little tidbit to take with us. So, the family, you know, you're talking to them and they say, oh yes, she has had several fainting episodes and we keep taking her to the primary care doctor because she's had urinary incontinence, and they thought maybe she had urinary tract infections. We've been dealing with that. And you're sort of thinking, hm, this is all kind of coming together, but I imagine it is still quite difficult to make this diagnosis based on history and physical alone. Walk our listeners through sort of how you're using MRI and DAT scan and maybe even some other biomarkers to help sort of solidify that diagnosis. Dr Xie: Yeah, that's a wonderful question. Yeah. First of all, UTI is very common for patients with MSA because of urinary retention, which puts them into a high risk of developing frequent UTI. That, for some patients, could be the very initial presentation of symptoms. In this case, if we check, we say UTI is not present or UTI is present but we treat it, then we check the blood pressure and we do find also hypertension---according to new diagnosis criteria, starting drop is 20mm mercury, but that's- the blood pressure drop is ten within three minutes. And also, in the meantime the patients present persistent urinary incontinence even after UTI was treated. And then the suspicion for MS is really high right at this point. But if you want increased certainty and a comfortable level on your diagnosis, then we also need to look at the brain MRI mark. This is a required according to the most recent MDS diagnosis criteria. The presence of the MRI marker typical for MSA is needed for the diagnosis of clinically established MSA, which holds the highest specificity in the clinical diagnosis. So then, we have- we're back to your question. We do need to look at the brain MRI to see whether evidence suggestive of atrophy around the putamen area, around the cerebellar pontine inferior olive area, is present or not. Dr Albin: Absolutely. That's super helpful. And I think clinicians will really take that to sort of helping to build a case and maybe recognizing some of this atypical Parkinson's disease as a different disease entity. Are there any other biomarkers in the pipeline that you're excited about that may give us even more clarity on this diagnosis? Dr Xie: Oh, yeah. This is a very exciting area. In terms of biomarker for the brain imaging, particularly brain MRI, in fact, today there's a landmark paper just published in the Java Neurology using AI, artificial intelligence or machine learning aid, diagnoses a patient with parkinsonism including Parkinson's disease, MSA, and PSP, with very high diagnostic accuracy ranging from 96% to 98%. And some of the cases even were standard for autopsy, with pathological verification at a very high accurate rate of 93.9%. This is quite amazing and can really open new diagnosis tools for us to diagnose this difficult disease; not only in an area with a bunch of mood disorder experts, but also in the rural area, in the area really in need of mood disorder experts. They can provide tremendous help to provide accurate, early diagnosis. Dr Albin: That's fantastic and I love that, increasing the access to this accurate diagnosis. What can't artificial intelligence do for us? That's just incredible. Dr Xie: And also, you know, this is just one example of how the brain biomarker can help us. Theres other---a fluid biomarker, molecular diagnostic tools, is also available. Just to give you an example, one thing we know over the past couple years is skin biopsy. Through the immunofluorescent reaction, we can detect whether the hallmark of abnormally folded, misfolded, and the phosphorate, the alpha-synuclein aggregate can be found just by this little pinch of skin biopsy. Even more advanced, there's another diagnosis tool we call the SAA, we call the seizure amplification assay, that can even help us to differentiate MSA from other alpha-synucleinopathy, including Parkinson disease and dementia with Lewy bodies. If we get a little sample from CSF, spinal cerebral fluids, even though this is probably still at the early stage, a lot of developments still ongoing, but this, this really shows you how exciting this area is now. We're really in a fast forward-moving path now. Dr Albin: It's really incredible. So, lots coming down the track in, sort of, MRI, but also with CSF diagnosis and skin biopsies. Really hoping that we can hone in some of those tools as they become more and more validated to make this diagnosis. Is that right? Dr Xie: Correct. Dr Albin: Amazing. We can talk all day about how you manage these in the clinic, and I really am going to direct our listeners to go and read your fantastic article, because you do such an elegant job talking about how this takes place in a multidisciplinary setting, if at all possible. But as a neurointensivist, I was telling you, we have so much trouble in the hospital. We have A-lines, and we have the ability to get rapid KUBs to look at Ilias, and we can have many people as lots of diagnosis, and we still have a lot of trouble treating autonomiclike symptoms. Really, really difficult. And so, I just wanted to kind of pick your brain, and I'll start with just the one of orthostatic hypotension. What are some of the tips that you have for, you know, clinicians that are dealing with this? Because I imagine that this is quite difficult to do without patients. Dr Xie: Exactly. This is indeed a very difficult symptom to deal with, particularly at an outpatient setting. But nowadays with the availability of more medication---to give an example, to treat patients with orthostatic hypertension, we have not only midodrine for the cortisol, we also have droxidopa and several others as well. And so, we have more tools at hand to treat the patient with orthostatic hypertension. But I think the key thing here, particularly for us to the patient at the outpatient setting: we need to educate the patient's family well about the natural history of the disease course. And we also need to tell them what's the indication and the potential side effect profile of any medication we prescribe to them so that they can understand what to expect and what to watch for. And in the meantime, we also need to keep really effective and timely communication channels, make sure that the treating physician and our team can be reached at any time when the patient and family need us so that we can be closely monitoring, their response, and also monitoring potential side effects as well to keep up the quality of care in that way. Dr Albin: Yeah, I imagine that that open communication plays a huge role in just making sure that patients are adapting to their symptoms, understanding that they can reach out if they have refractory symptoms, and that- I imagine this takes a lot of fine tuning over time. Dr Xie: Correct. Dr Albin: Well, this has just been such a delight to get to talk to you. I really feel like we could dive even deeper, but I know for the sake of time we have to kind of close out. Are there any final points that you wanted to share with our listeners before we end the interview? Dr Xie: I think for the patients, I want them to know that nowadays with advances in science and technology, particularly given a sample of rapid development in the diagnostic tools and the multidisciplinary and multisystemic approach to treatment, nowadays we can make an early and accurate diagnosis of the MSA, and also, we can provide better treatment. Even though so far it is still symptomatically, mainly, but in the near future we hope we can also discover disease-modifying treatment which can slow down, even pause or prevent the disease from happening. And for the treating physician and care team professionals, I just want them to know that you can make a difference and greatly help the patient and the family through your dedicated care and also through your active learning and innovative research. You can make a difference. Dr Albin: That's amazing and lots of hope for these patients. Right now, you can provide really great care to take care of them, make an early and accurate diagnosis; but on the horizon, there are really several things that are going to move the field forward, which is just so exciting. Again today, I've been really greatly honored and privileged to be able to talk to Dr Tao Xie about his article on diagnosis and management of multiple system atrophy, which appears in the August 2025 Continuum issue on movement disorders. Be sure to check out Continuum Audio episodes for this and other issues. And thank you again to our listeners for joining us today. Dr Xie: Thank you so much for having me. Dr Monteith: This is Dr Teshamae Monteith, Associate Editor of Continuum Audio. If you've enjoyed this episode, you'll love the journal, which is full of in-depth and clinically relevant information important for neurology practitioners. Use the link in the episode notes to learn more and subscribe. AAN members, you can get CME for listening to this interview by completing the evaluation at continpub.com/audioCME. Thank you for listening to Continuum Audio.

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Palmer's Bar sold to a Minneapolis Mosque. A St Paul Mosque wrote a letter to the judge asking mercy for a Somali fellow who was found guilty of raping a 12 year old. What will the Twin Cities look like in 30 years? Johnny Heidt with guitar news.Heard On The Show:25 people hurt on Delta flight that diverted to MSP after ‘significant turbulence' released from hospitalWalz backs Frey's reelection in Minneapolis mayoral raceTrump announces agreement to pause higher tariffs on Mexico for 90 daysSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.