Producing Success: The Conference Producer's Podcast

Sponsored by: MusicVideoFilmFestival.com Music: Don't Be a Fool by Daddy Stingray White label conferences -Build your business -Bring customers to you -Be in the center of the action -Brand yourself as an industry leader

Sponsoring companies get approached a lot. The fit call shows them that this event is not a commodity, but a unique brand. 1. Sell the program as a whole, not the speaking slot. 2. Establish expertise and editorial integrity. 3. Screen sponsors for relevance. 4. Maintain control of your program. 5. Sell the conference – you know the USP better than your sponsorship guy does.

"He who has a hundred miles to walk should reckon ninety as half the journey,” Conference Producers tend to be obsessed with one question, "How will we get people in the room?" In fact, this is the wrong question. The real question a Producer needs to ask is "How will I deliver the most value to people who attend?" This podcast focused on how to coach your on-site team to deliver maximum value to your audience, sponsors, and speakers.

Monday Motivation Music: I Don't Wanna Go to Work by Daddy Stingray. If you ever get overwhelmed by the chaos, remember that Producing Conferences is a creative job, and chaos is the key to creativity. We provide a lot of value for our clients. This quick podcast is a reminder that you are an artist. Steven Spielberg is a producer. Dr. Dre is a producer. And so are you. That's why I always remind you, "Don't produce events, produce success!"

Writing an Engaging Conference Agenda Music: Don't Be a Fool by Daddy Stingray Your conference agenda is your ambassador into your target market, and the keystone of all marketing efforts. A good conference program is about true actionable information exchange – keeping up to date with what is actually happening in the industry • Benefit drivin’ – remember WIFFM, and spell out the benefits • Be specific – allow people to create a concrete image in their head of what’s being discussed • Pithy titles, dense descriptions • Use value words • Tune in to hear why the agenda is the McGuffin of the conference process!

Finding Speakers Music: Sweet Talkin' by Daddy Stingray.